Podcasts about ROI

Welcome back to another solo episode of the Franchise Fit Podcast with Lance Graulich—where he talks about real franchise owner incomes, real numbers, and the ROI math most people ignore.In this episode, Lance gives you the Wall Street benchmark (the S&P 500 long-term average returns) so you can stop asking “How much do franchise owners make?” like it's one number—and start judging a franchise opportunity like a serious buyer.You'll learn the income equation every buyer needs, why revenue is NOT income, how margins + managers + debt change everything, and how smart owners get paid twice: cash flow now + equity on exit (often a multiple of EBITDA/cash flow).Sponsored by: SEO Samba — predictable results + AI-driven marketing for franchise brands.

Hoy Paco y Roi practican con algunas expresiones de uso común.

In this insightful episode, we sit down with an entrepreneur, sales strategist, and creator of Racing Snail and Leaderboard Legends, Seth Preus. We explore leadership, motivation, sales productivity, accountability, and performance psychology. His work has transformed the approach of thousands of professionals to productivity and team engagement.From understanding intrinsic motivation and building accountability-driven cultures to using data intelligently, improving ROI, and creating systems that help teams stay consistent, focused, and inspired, this conversation unpacks what it truly takes to build high-performing teams that grow sustainably, lead with purpose, and deliver long-term results in business and life.Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!

Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical framework for evaluating the ROI of customer success and retention programs by tying customer success investment directly to ARR, MRR, and revenue retention performance. Instead of relying on vague qualitative benefits, this episode outlines how finance and SaaS leaders can quantify retention improvements and translate them into real financial impact. Resources Mentioned Blog post on quantifying customer success and retention ROI: https://www.thesaascfo.com/quantifying-investments-in-customer-success-and-retention/ SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn Where customer success should be classified on the SaaS P&L (COGS vs. Sales) Why customer success ROI is harder to quantify than CAC or go-to-market efficiency How to use MRR and ARR waterfalls as the foundation for retention analysis The difference between gross revenue retention and net revenue retention in ROI modeling How expansion, contraction, and churn act as independent levers in retention A scenario-based approach to estimating ARR impact from retention improvements Why It Matters Helps justify customer success spend with real revenue and ARR impact Improves financial modeling and long-term financial strategy decisions Connects retention performance to unit economics and scalability Avoids over-investing in customer success without measurable outcomes Provides a clearer framework for board and investor discussions

Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth. In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't. Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need. Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security.

In dieser Folge tauchen Daniel Dippold, EWOR, und Mike Mahlkow tief in ihre persönlichen Produktivitäts-Setups ein. Sie sprechen offen und konkret über die Tools, die ihnen wirklich Zeit sparen und ihren Arbeitsalltag effizienter machen – von E-Mail und Kalender über File Management und Meeting-Transkription bis hin zu Hardware-Tipps. Dabei geht es nicht um Tool-Overload, sondern um die Frage: Wie findet man die richtige Balance und was bringt wirklich Return on Time? Was du aus der Folge mitnimmst: Konkret & ehrlich: Welche Tools Daniel und Mike täglich wirklich nutzen und warum – von Superhuman für E-Mail, Raycast für Mac, cal.com/WimCall für Scheduling, Optiverse für Meeting-Transkription bis zu ClickUp und Google für Projekt- und Wissensmanagement. Prozess statt Hype: Wie man Tools auswählt und woran man erkennt, ob sich das Onboarding und der Wechsel wirklich lohnt. Hardware matters: Warum ein guter Laptop, stabile Kopfhörer, Mikro & Internet genauso produktiv machen wie die beste Software. Ergonomie & Gesundheit: Wie ein Laptopständer und externe Tastatur Nackenproblemen vorbeugen. Tool-Philosophie: Produktivität ist kein Tool-Overload! Es geht um wenige, aber wirkungsvolle Tools – und darum, regelmäßig zu prüfen, was wirklich Zeit spart. Bonus: Ausblick auf AI-Workflows und warum ein bewusster Umgang mit neuen Tools und Automatisierungen immer wichtiger wird. ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch   Daniel Dippold  LinkedIn: https://www.linkedin.com/in/danieldippold  Website: https://www.ewor.com/  Mike Mahlkow LinkedIn: https://www.linkedin.com/in/mikemahlkow/  Website: https://fastgen.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Produktivität: Tools und Prinzipien (00:01:30) Superhuman & E-Mail-Produktivität (00:04:42) Snippets, Scheduling und Follow-ups in Superhuman (00:07:15) Inbox Zero & Unified Inbox (00:09:09) Raycast & File-Management auf dem Desktop (00:12:15) Naming, AI-Features und Quick Links in Raycast (00:16:42) Kalender-Tools: cal.com, WimCall & Scheduling-Infrastruktur (00:22:48) Meeting-Transkriptionstools & Automatisierungen (00:26:21) Hardware: Kopfhörer, Mikrofone, Laptops & Setup (00:37:16) Die drei wichtigsten Tools für junge Companies (00:38:27) Project Management: ClickUp, Google Docs & Knowledge Management (00:42:47) Internet & Tastatur als unterschätzte Produktivitätsfaktoren (00:46:07) Ergonomie: Laptopständer & Nackenprobleme (00:47:46) Zeittracking & ROI von Tools (00:49:05) Fazit: Weniger ist mehr & Ausblick auf AI-Tools

Industrial Talk is talking to Martin Weber, CEO at SPARETECH about "Tools to effectively manage spare parts inventory to reduce cost and improve optimization". Martin Weber from SPARETECH discussed their innovative spare parts management solution on the Industrial Talk podcast. Weber highlighted the challenges of managing spare parts, including high inventory levels and inefficient procurement. SPARETECH's software integrates with ERP and CMMS systems to optimize inventory, reduce costs, and improve efficiency. They have a database of 40 million parts and use AI to standardize part descriptions. Weber emphasized the importance of manual data extraction for the first six months to achieve ROI within a year. The company successfully rolled out their solution in 300 factories globally in 2022. Outline Introduction and Welcome to Industrial Talk Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster. Encouragement to Start a Podcast in 2026 Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).The podcast is seen as a way to build subject matter expertise and humanize business communication.Scott believes that human interaction will remain crucial even with advancements in automation and AI.The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects. Technical Setup and Personal Background of Martin Weber Scott shares his experience with starting a podcast, including the challenges of setting up equipment.Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.Martin explains his transition to SPARETECH and his passion for the spare parts industry.Martin highlights the complexities of managing spare parts and the potential for significant cost savings. Challenges and Opportunities in the Spare Parts Industry Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.The conversation touches on the potential for significant cost savings by optimizing spare parts management. Implementation and Integration of SPARETECH Solutions Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.Martin highlights the importance of involving decision-makers in the change management process.The software's powerful search and identification features help users quickly find and manage spare parts. Efficiency Gains and Return on Investment Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.Martin discusses the potential for...

Many organisations are experimenting with AI and AI agents. But far fewer are seeing real, measurable impact. The challenge isn't ambition, it's readiness. As we explored in the first episode of this series, the challenge for most businesses isn't ambition - it's having the right foundations in place.In part two of our series on AI in the workplace, journalist and author Kamal Ahmed is back and joined by Ben Kus, Chief Technology Officer at Box, to examine what it truly means to become AI-ready. Moving beyond hype and headlines, this conversation focuses on the practical requirements organisations must address adopt AI safely, effectively, and at scale.Ben outlines five essential steps every organisation should take to prepare for agentic AI. Together, they unpack why the strongest strategies are built on solid data foundations, clear governance, and purposeful experimentation - and why these are crucial to deliver ROI.Now knowing what AI can do for the modern workplace, this conversation will give leaders a clear roadmap from experimentation to lasting impact with agentic AI.This episode is brought to you in partnership with BoxGet the latest AI news here Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 Ep. 396 Could ChatGPT become a $47 billion ads business by matching Google's user monetization? Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based advertising will change conversion rates and ROI, the new playbook for building apps and review sites, and why better analytics and targeting will transform your marketing strategy for 2026. Mentions ChatGPT https://chatgpt.com/ MoneySuperMarket https://www.moneysupermarket.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

En marge de la diplomatie officielle orchestrée par ses ministres, le roi Louis XV, homme de dossiers, a développé sa propre diplomatie ultra-confidentielle : le Secret du Roi.Franck Ferrand lève le voile sur cette diplomatie parallèle que Louis XV a mise en place pour contrecarrer la politique officielle du royaume France. Alors que ses ministres suivent une ligne diplomatique pro-autrichienne, le roi mène en secret des négociations avec la Prusse, la Turquie et la Suède, dans le but d'affaiblir la puissance des Habsbourg. Sous la houlette du comte de Breuil, un fin diplomate, et avec l'aide de personnages hauts en couleur comme Beaumarchais ou le chevalier d'Éon, le secret du roi tisse sa toile à travers l'Europe. Mais les revers s'accumulent, et l'échec cuisant en Pologne montre les limites de cette diplomatie secrète.Écoutez ce récit passionnant et découvrez les coulisses de la politique étrangère de la France sous le règne de Louis XV

En marge de la diplomatie officielle orchestrée par ses ministres, le roi Louis XV, homme de dossiers, a développé sa propre diplomatie ultra-confidentielle : le Secret du Roi.Franck Ferrand lève le voile sur cette diplomatie parallèle que Louis XV a mise en place pour contrecarrer la politique officielle du royaume France. Alors que ses ministres suivent une ligne diplomatique pro-autrichienne, le roi mène en secret des négociations avec la Prusse, la Turquie et la Suède, dans le but d'affaiblir la puissance des Habsbourg. Sous la houlette du comte de Breuil, un fin diplomate, et avec l'aide de personnages hauts en couleur comme Beaumarchais ou le chevalier d'Éon, le secret du roi tisse sa toile à travers l'Europe. Mais les revers s'accumulent, et l'échec cuisant en Pologne montre les limites de cette diplomatie secrète.Écoutez ce récit passionnant et découvrez les coulisses de la politique étrangère de la France sous le règne de Louis XV

The STR market isn't crashing — it's recalibrating.In this episode, we break down AirDNA's 2026 outlook and translate the data into real, tactical decisions for hosts and property managers. Demand is softening, supply is shifting, and average properties are losing ground — but operators who adapt will win.This is a data-backed walkthrough of what's changing, why it matters, and exactly what to do next.If you want the Training on how you should look at increasing your pricing so that you are not making 15 to 18% less than you were a year over year just click the link and DM "FEE".https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T035&utm_content=FEEInside this episode:• What AirDNA's 2026 data actually says about demand and supply• Why average properties will lose occupancy and revenue• The markets and property types positioned to outperform• How to talk homeowners into smart upgrades (with ROI)• Why property managers are pulling ahead of solo hosts• Using AI and systems to protect reviews and prevent burnout00:00 – What the 2026 STR Outlook Means for Hosts & Property Managers03:30 – Why STR Supply Has Flattened (And Why That Matters)06:10 – Demand Is Softening: The Economic Reality Hosts Must Accept09:15 – Average Properties Will Lose Occupancy in 202612:00 – Why Larger, Luxury Properties Are Winning Again15:00 – Shedding Low-Performing Properties to Refocus Growth18:20 – Coastal & Urban Markets: Where Smart Money Is Moving21:00 – How to Sell Homeowners on Strategic Property Upgrades24:30 – Property Managers vs Solo Hosts: The Performance Gap27:40 – AI, Systems, and the Only Way to Scale Without Burning OutGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/

I made a $16,000 mistake in my business over the last 7 months where I hired a content agency that promised results... and delivered the opposite

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from "I'll join next year" to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is "reminding women just how frickin' magical they are." Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb shares the honest behind-the-scenes of what it felt like to invest (hello, excitement + nausea), how old scarcity stories almost kept her out, and why she decided TDE would be the "pathway, full stop." Then we get into what actually changed: the framework, the messaging clarity, and the (surprise!) sales support Deb didn't realize she needed—especially the power of private invites to enroll clients without a big launch. If you've ever felt like your work feels "too intangible" to explain clearly… or you're tired of spinning in circles trying five different strategies at once… this one will hit. In this episode, we cover: Why Deb joined The Distinctive Edge (TDE) and what made it feel like "the risk that has reward" The difference between a true "not now" and a scarcity-based "no" How Deb stopped the "I know so much" expert spiral by becoming a beginner again (TDE school energy) The real key to making a "vague" or intuitive transformation feel tangible and clear in your messaging Why your signature framework can become your one message, one mission across offers What made the material reviews so powerful (and why "knowing the why" matters) How Deb used private invites to start 2026 with clients already enrolled (without a traditional launch) The underrated ROI: community, connection, and not building your business alone Quotes you'll remember "This feels risky, but this is the risk that has reward." "I unsubscribed to so many people… I'm listening to myself, and I'm listening to Meg." "I start 2026 not just as a business owner. I'm a woman on a mission." Connect with Deb Driscoll Website: https://thebehercollective.com/  Subscribe to Deb on Substack: https://substack.com/@thebehercollective  Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https://meganyelaney.com/tde    

In this conversation, Todd Baldwin, founder and CEO of Investor Nitro, discusses the essentials of digital marketing for real estate investors. He emphasizes the importance of having a credible online presence through a well-structured website, the common pitfalls in managing online campaigns, and the distinction between websites and funnels. Todd also highlights the significance of owning your website as a business asset, the management of marketing efforts, and the realistic timelines for seeing results from digital marketing strategies. The discussion wraps up with insights on long-term strategies and the importance of ROI in digital marketing.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

The majority of support teams are now using and investing in AI – but only a select group who've gone deep with their implementation are truly pulling ahead. Bobby Stapleton, Senior Director of Human Support at Intercom, sits down with Ruth O'Brien, Senior Director of AI Support at Intercom, to unpack the key findings from "The 2026 Customer Service Transformation Report." Together, they explore how deeper AI integration is driving measurable ROI, reshaping support roles, and freeing teams to focus on higher-value, more consultative work. For all the insights, download the full report here: https://www.intercom.com/blog/customer-service-transformation-report-2026/Follow the peoplehttps://www.linkedin.com/in/bobbystapleton/https://www.linkedin.com/in/ruthieob/NewsletterSign up for The Ticket on LinkedIn: A newsletter bursting with insights and advice for support leaders who are navigating the shift to AI-first CS. https://www.linkedin.com/newsletters/the-ticket-7158151857616355328/Say hiLinkedIn: https://www.linkedin.com/company/intercom/X: https://x.com/intercomhttps://www.fin.aiSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Construction is one of the least digitized industries in the world, and not because it resists technology. It resists bad technology. In this episode of Eye on AI, Craig Smith sits down with Olek Paraska, CTO of Togal AI, to break down why construction productivity has barely improved in 50 years and why pre-construction is the real bottleneck holding the industry back. Olek explains how most estimating and takeoff work is still done manually, why automating this phase can unlock massive efficiency gains, and how AI works best in construction when it acts as a perception and reasoning layer rather than a replacement for human judgment. The conversation explores computer vision, agentic AI, human-in-the-loop systems, and why respecting real-world constraints is essential for AI to deliver real ROI. It also looks ahead to a future where floor plans, materials, costs, and constructability can be reasoned about together, long before construction begins. This episode is a deep dive into how AI can finally move construction forward by solving the right problems, in the right order. Stay Updated: Craig Smith on X: https://x.com/craigssEye on A.I. on X: https://x.com/EyeOn_AI (00:00) Why Construction Is Desperate for Better AI (01:06) Olek's Path From Software to Construction (02:17) Why Construction Productivity Has Stalled for Decades (04:33) The Pre-Construction Bottleneck No One Talks About (06:17) How Takeoffs Are Still Done Manually (09:15) Why Construction Rejects Bad Technology (11:18) How Togal Found the Right Problem to Solve (12:14) From Computer Vision to Reasoning AI (17:44) What Agentic AI Looks Like in Pre-Construction (20:59) Turning Floor Plans Into Materials and Costs (28:18) The Real ROI of AI for Contractors (47:11) The Long-Term Vision for AI in Construction

Book a Strategy Call: https://www.bloomgolfpartners.com/book-a-strategy-call Summary In this episode of Leadership on the Links, Tyler Bloom sits down with Kenton Brunson, Director of Agronomy at Mid Ocean Club, to explore why golf course superintendents are uniquely positioned to become elite club leaders. Kenton shares his unconventional career journey, from agronomy student to superintendent to earning his MBA and CCM, while challenging long-held assumptions about silos in club operations. The conversation dives deep into education versus experience, the real value of advanced degrees, and how continued learning helps superintendents earn credibility in the boardroom. Kenton explains how exposure to club management disciplines reshaped the way he leads people, collaborates with department heads, and measures performance across his team. Listeners also gain a behind-the-scenes look at Mid Ocean's progressive people-development systems, including skills matrices, performance scorecards, emotional intelligence tracking, and learning-and-development investment. Kenton emphasizes that leadership longevity isn't about doing everything yourself, it's about building systems, trusting people, and choosing the right leaders to learn from early in your career. This episode reinforces a powerful message: superintendents already manage the largest assets, budgets, and teams at the club, now it's time to fully step into that leadership potential.   What You'll Learn • Why superintendents are naturally positioned to become club executives • The real ROI of MBAs, CCMs, and continued education • How education helps superintendents earn trust in the boardroom • Why getting "out of your silo" makes you a better leader • How to use performance scorecards instead of opinions • Building staff development systems that improve retention • Why people development is a competitive advantage for clubs • How emotional intelligence impacts leadership effectiveness • Practical approaches to delegation and time management • Career advice for young superintendents planning long-term success Timestamps 00:00 – Introduction and why superintendents are built to lead 01:50 – Kenton's early career path and agronomy background 03:40 – From superintendent to thinking like a club executive 05:45 – Education vs. experience: MBA and CCM insights 08:30 – Getting into the room: why education still matters 11:00 – What superintendents learn from club management programs 13:10 – Breaking silos and connecting with department heads 15:40 – Performance management and staff development systems 18:30 – Skills matrices, scorecards, and measuring success 22:10 – Emotional intelligence and leadership self-awareness 25:20 – Delegation, time management, and leadership mindset 29:40 – Governance, alignment, and defining success at the club 33:00 – Choosing leaders over logos early in your career 37:10 – Leadership advice to Kenton's younger self 38:30 – Final thoughts and where to connect   Links Mentioned Bloom Golf Partners Website: https://www.bloomgolfpartners.com Club Management Association of America (CMAA): https://www.cmaa.orgGCSAA: https://www.gcsaa.org  

Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online.Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets).If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap.Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert03:09 Diving into SEO: Basics and Misconceptions05:27 SEO Strategies: Blogging, Keywords, and Beyond08:44 The Evolution of SEO in the Age of AI12:17 Creating Depth in Content: Beyond Quick Wins17:56 Leveraging SEO for Long-Term Success26:13 Repurposing Content for SEO: Practical Tips31:03 The Role of Pinterest in SEO Strategy35:51 Understanding Pinterest's Role in Marketing37:46 The Importance of ROI in Marketing38:55 Pinterest as a Platform for Action and Inspiration41:17 Optimizing Your Website for SEO47:00 Leveraging AI in Content Creation01:00:01 The Long-Term Benefits of SEOResources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for MonthsConnect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Send us a textIn this closing session of Day 1 of the 12th Annual Family Office Super Summit, Richard C. Wilson shares key takeaways from a packed day of investor panels, founder insights, and AI strategy tools that are changing the game for capital raisers and allocators.Richard covers:40+ Ready-to-Use AI Tools for Investors & FoundersWhy timing technology trends like AI, quantum, and robotics mattersReal-world use cases of how family offices are leveraging these toolsHow tools like Clara, Dewey, VETI, and Hyperintelligent save time, reduce risk, and help close more dealsBuilding investor trust through pitch architecture, deep due diligence, and verified dataHow to get the most ROI from live events and the Family Office Club communityWhat's coming on Day 2: More investor panels, founder firechats, and advanced strategiesThis is built on 1,500+ investor presentations, decades of data, and $1B+ in real transactions.If you're a founder, fund manager, or private investor, this session will give you the clarity, tools, and frameworks to level up immediately.

This episode is brought to you by Airia.AI dominated conversations at NRF 2026—but as adoption accelerates, so do the risks. In this Retail Remix Deep Dive bonus episode, host Adam Blair, Editor at Retail TouchPoints, sits down with Kevin Kiley, CEO of AIRIA, to explore how retailers can unlock the promise of AI without exposing themselves to unnecessary vulnerability.Together, they unpack where AI is delivering real value across retail, from store associate enablement to back-office operations, while also addressing the growing challenges around security, governance, reliability, and ROI. Kevin shares why “AI sprawl” is becoming a serious issue, how model outages and hallucinations can derail critical workflows, and why retailers must avoid locking themselves into a single AI provider.The conversation also draws parallels to earlier tech shifts like mobile and e-commerce, offering a grounded look at what retailers should prioritize now—and what to be cautious about—as AI moves from experimentation to enterprise-wide deployment.Key TakeawaysWhy AI is a strong fit across retail functions, from the store floor to legal and supply chainThe hidden risks of agentic AI, including data access, outages, and model driftHow governance, observability, and auditability are becoming non-negotiableWhy flexibility across AI models is critical as capabilities evolve at breakneck speedWhere retailers are seeing the biggest ROI today—from associate training to contract reviewA realistic outlook on AI's trajectory through 2026, including where hype may coolRelated LinksLearn how AIRIA helps enterprises govern and secure AI deployments:Explore more retail insights and and NRF26 coverage at  Retail TouchPointsSubscribe so you don't miss more episodes of Retail Remix from the show floor of NRF26. -----Discover how Airia's no-code AI platform empowers retail teams to automate inventory, customer support, and more—without technical expertise. Ready to make AI work for you? Visit airia.com/retailtouchpoints to learn more.

Rainforest enables vertical software companies to embed payment processing directly into their platforms - solving the complexity that previously forced software companies to direct customers to separate banks or resellers for payment processing. Founded by Joshua Silver, who spent nearly 20 years in payments starting with PatientCo (a healthcare billing company that scaled to process billions for major healthcare organizations), Rainforest now serves as the enabling layer for thousands of vertical software companies. In this episode of BUILDERS, Joshua shares the unconventional GTM decisions that shaped Rainforest's trajectory: from making contracts a product feature to implementing a zero bugs policy, and why he measures podcast success by qualified lead conversion rather than download counts. Topics Discussed: The embedded payments opportunity: why software companies stopped directing customers to banks Building in highly regulated environments where traditional MVP approaches fail The extended foundation-building phase required before processing the first payment Transitioning from 2.5-3 years of founder-led sales to a scalable GTM motion Using contract terms as competitive differentiation rather than negotiation leverage Implementing a zero bugs policy and its impact on service costs and retention Building thought leadership through the Payment Strategy Show and Vertex conference Lead quality metrics over vanity metrics for content investments GTM Lessons For B2B Founders: Hire from the industry and invest disproportionately in technical onboarding: Rainforest maintains one of the highest concentrations of payments talent on a percentage basis—nearly everyone has worked in payments or payments-adjacent roles. But hiring isn't enough. Joshua obsesses over training because in complex sales, prospects ask detailed technical questions and "the moment that you give bad answers or don't know your stuff, they're going to detect that and that's going to detract a lot from the trust." When selling technical infrastructure, surface-level product knowledge kills deals. Every touchpoint—engineers, support, account execs—must understand not just how the product works, but why it works that way. Engineer your standard contract to eliminate negotiation cycles: Joshua inverted conventional wisdom by making Rainforest's standard contract "overly favorable to the client"—no hidden terms, no punitive clauses, no exclusivity provisions. The result: "We don't have to spend a lot of legal time going back and forth. We don't have to invest a lot of time and by the way, burning a lot of goodwill too in contract negotiations." Prospects consistently report the legal process was shockingly easy compared to competitors. This isn't about being naive—it's strategic capital allocation. Joshua's philosophy: "Pick the fights that really matter and everything else is just rounding." Time spent in legal negotiations is wasted time that could be spent onboarding customers. Embed sales capabilities into your customer success function: Rainforest trains their CS team on negotiation tactics, value selling, and objection handling—competencies rarely developed in post-sale teams. Joshua noted the primary goal is customer assistance, but growth is an underlying objective. This isn't about making CS "do sales"—it's about equipping them to have commercial conversations when customers naturally express expansion interest. The key enabler: strong product-market fit means "we don't have to sell it that much. It's really a conversation about solutioning." Enforce a zero bugs backlog in high-stakes environments: Joshua's unofficial core value—"don't f with the money"—manifests in their zero bugs policy. It's not that they never create bugs; it's that "we don't tolerate living with them. We don't have a backlog of bugs to fix." When a bug is validated, they fix it immediately. His head of engineering recently discussed this on a podcast because people find it radical. The payoff: "When you have a higher quality product, you don't have to invest as much in service because the product just works and you have naturally happy customers." For infrastructure products where errors cascade into customer incidents, the accumulated cost of technical debt vastly exceeds the upfront investment in quality. Qualify content success by whether it's converting your ICP: Joshua rejects vanity metrics entirely. When asked about podcast ROI, he said: "I'd rather have 100 highly qualified listeners that are great targets for us than have 100,000 listeners and not have 100 qualified ones." They track this rigorously—every inbound lead is asked how they discovered Rainforest, and an increasing percentage cite the podcast. Prospects explicitly say "we heard the podcast and nobody else is putting this content out there." The metric isn't downloads; it's whether qualified buyers are self-identifying through your content and entering sales conversations pre-educated and pre-sold. Build ecosystem assets without demanding immediate attribution: Rainforest launched Vertex—a curated conference for vertical software founders and operators—that explicitly isn't a Rainforest sales event or user conference. Joshua doesn't track lead conversion from the conference: "That's not one of the key metrics. We actually look at NPS score as one of the key metrics. Did people find value in the conference?" They're running it twice this year because attendees report it's the highest-quality conference they attend annually. His philosophy: "Go create value, legitimate, genuine value for the ecosystem and they will come to us." They deliberately limit attendance to several hundred and choose venues that physically can't accommodate massive scale—maintaining intimacy as a forcing function against growth-for-growth's-sake. Plan for extended pre-market build phases in regulated industries: Joshua's advice for payments founders: "Make sure you know what you're getting into. It's a big build and there's very low tolerance for misses." Before processing their first payment, Rainforest had to achieve PCI compliance, SOC2 compliance, and implement comprehensive security infrastructure. Only then could they begin customer development with close network contacts. He contrasts this with his standard founder advice: build an MVP, sell quickly, get feedback, iterate. In payments, that playbook doesn't work—"you actually have to build so much of the foundation first just to process your very first payment." Founders in regulated spaces need patient capital and realistic timelines that acknowledge compliance infrastructure isn't optional. Institutionalize "ruthlessly simplify" as an operating principle: One of Rainforest's core values is ruthless simplification, which Joshua applies to "the legal contract, the engineering documentation, anything." He asks his team repeatedly when reviewing anything: "Can we simplify it? Can we simplify it? Can we simplify it?" The output quality dramatically improves. He references the Tim Ferriss framing: "What would this look like if it were simple?" When applied consistently, it cuts approximately 50% from plans, strategies, and deliverables—even when the creator thought they were already building simply. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this conversation, Chris Trottie (Trottie Golf) pulls back the curtain on what it really takes to walk away from corporate security, bet on yourself, and build a data-driven golf brand from scratch—all while being a present dad, husband, and serious player.  We dig into identity, pressure, energy management, and how to use data and equipment the right way to actually lower your scores instead of just chasing new gear. In this episode, you'll learn: How Chris reinvented himself from tour rep to global brand—and the identity he had to let go of. Why he spent five years quietly preparing his "rope bridge" before finally making the jump. How to use data to build unshakable confidence in your game and your business decisions. The overlooked power of time to think—and why surfing and golf became his "boardroom." How to set realistic expectations on the course using dispersion, not fantasy. Why your clubs should evolve as your handicap drops—and when to get re-fit. How to structure your days, guard your energy, and use "treats" and trips as ROI, not guilt. Get your pencils ready and start listening.  P.P.S. Curious to learn more about the results my clients are experiencing and what they say about working with me? Read more here. More About Trottie Chris "Trottie" Trott is one of the most respected figures in the modern golf equipment world, known globally for his expertise in club fitting, product education, and tour-level equipment performance.  He spent more than 20 years with TaylorMade Golf, working directly with some of the best players on the planet as a Tour Representative and Senior Manager of Global Sports Marketing. During his tenure, he became a trusted resource for elite pros seeking precise fittings, equipment adjustments, and performance insights. After two decades inside one of the most influential brands in the game, Trottie transitioned into entrepreneurship, building Trottie Golf into a leading digital resource for golfers who want to understand their equipment on a deeper, data-driven level.  Through his YouTube channel—which now serves as his primary platform—he breaks down complex club concepts, showcases tour player insights, and educates everyday golfers on how to choose gear that actually improves performance. Play to Your Potential On (and Off) the Course Schedule a Mindset Coaching Discovery Call Subscribe to the More Pars than Bogeys Newsletter Download my "Play Your Best Round" free hypnosis audio recording. High-Performance Hypnotherapy and Mindset Coaching Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Hypnotherapist and Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they can shoot lower scores and play to their potential. He has over 16 years of coaching experience working with high performers in various industries, helping them get unstuck, out of their own way, and unlock their full potential. Click here to learn more about how high-performance hypnotherapy and mindset coaching can help you get out of your own way and play to your potential on (and off) the course.  Instagram: @thegolfhypnotherapist  Key Takeaways: Betting on yourself doesn't have to be reckless—you can quietly build the bridge, gather data, and step when the risk becomes irresponsible not to take. Data is the antidote to doubt in both golf and business; when the numbers prove it works, you stop negotiating with your fear. If your equipment isn't evolving as your game improves, your clubs become a bottleneck, not a competitive advantage. Most golfers don't struggle with talent—they struggle with expectations that don't match their actual dispersion and ability. Time isn't your most valuable currency—high-quality energy is, and every late night, drink, or distraction taxes your upside. You can't go far alone; building a trusted team around your strengths multiplies your impact while you stay in your zone of genius. Strategic self-rewards—cars, trips, retreats, club memberships—aren't indulgences, they're symbols and fuel that keep you chasing the next level. Key Quotes: "I realized the only way I was going to unlock my full potential was to back myself—and at some point, not jumping became the bigger risk." "None of the businesses I'm involved in work without me; once I accepted that, every negotiation and decision became a lot clearer." "If your expectations are higher than what the data says you're capable of, you're signing up for constant disappointment and terrible decisions on the course." "I spent five years building a rope bridge into a concrete bridge—by the time I stepped on it, I'd have been an idiot not to go." "You can work three weeks insanely hard and not see a nickel, then have five quiet days and everything hits—that's the reality of betting on yourself." "If you want your name to mean something in this game, you have to risk more than the person who's happy staying on the paved road." "Most people dream of success; the few who actually get it are the ones who wake up, protect their energy, and work hard at it every single day." Time Stamps: 00:00: Reinventing Identity: The Journey to Self-Discovery 02:55: Navigating Financial Risks and Commitments 05:47: The Importance of Time and Reflection 08:32: Confidence Through Data: Building a Brand 11:43: Embracing Pressure: Lessons from the Golf Industry 14:25: Taking Risks: The Path Less Traveled 17:30: The Value of Self-Investment and Experiences 22:04: The Importance of Personal Connections in Golf 23:13: Maximizing Productivity Through Rest and Focus 26:09: The Role of Relationships in Personal Growth 27:48: Challenging Industry Norms 28:25: Structuring Your Day for Success 31:44: Key Questions for Effective Club Fitting 35:13: The Evolution of Golf Clubs with Skill Development 37:03: The Synergy Between Coaching and Fitting 38:19: Setting Realistic Expectations in Golf and Life

Il y a 300 ans naissait Louis Mandrin. Devenu bandit de grand chemin, il exerçait ses talents en France avant de dépenser le fuit de ses larcins dans la Savoie voisine. Il déclare la guerre aux fermiers généraux, ces collecteurs d'impôts du Roi qui écrasent le peuple, et lève une véritable armée de brigands qui écument la région à la vitesse de l'éclair. Partez sur les traces de ce hors-la-loi, voleur pour les collecteurs d'impôts, héros pour le peuple ! Crédits : Lorànt Deutsch, Bruno Calvès.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Most sales trainers will tell you that closing more deals requires a "killer instinct," better "closing techniques," or some fancy psychological methodology. But I just watched an MSP salesperson go from a 13% close rate in 2025 to a 71% close rate in just 45 days, and it had nothing to do with "mindset" or charisma.In this episode, I break down the real-world transformation of Garrick, a seller who closed $17,000 in MRR this month alone. We didn't give him a new script; we gave him a new system for how to think about the sales process. We move past the surface-level "motivational" advice to focus on the tactical shifts that actually bent the curve: stopping the guesswork on ROI by simply asking the prospect how they measure value, practicing the "money ask" until it became boring muscle memory, and learning to lead proposals with the prospect's priorities rather than our own expert biases.If your sales team is working hard but failing to convert, it's likely not a lack of effort—it's a lack of the system underneath the tactics. Let's look at how to stop treating discovery like a checklist and start conducting conversations that actually lead to a close.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

In this episode of Corporate Finance Explained on FinPod, we break down how company culture affects financial performance and why culture should be treated as a real asset or a serious liability. This episode shows how work culture directly shapes forecasting accuracy, capital allocation, risk management, and long-term value creation.Culture is not what a company says in its mission statement. It's what gets rewarded, tolerated, and ignored. From a finance perspective, those behaviors eventually show up in the numbers through turnover costs, project ROI, safety and compliance risk, and the quality of decision-making. This episode walks through culture using three practical lenses: culture as an efficiency engine, culture as a strategic asset, and culture as a value destroyer.In this episode, we cover:How culture drives margins through unit costs, productivity, and turnoverWhy Costco's wage and retention strategy can be an efficiency advantageHow Southwest's cost discipline becomes balance sheet resilience in downturnsWhy Danaher's operating system culture reduces execution risk in M&AHow Netflix uses radical transparency to improve capital allocation and avoid “zombie projects”Why Google's tolerance for failure functions like an internal venture portfolioWhat went wrong at WeWork, Wells Fargo, Boeing, and Theranos, and how culture distorted incentives and risk controlsThe financial signals that reveal culture problems, including forecast accuracy, budget variance patterns, project post-mortems, and hiring costsHow finance leaders influence culture by forcing clarity, challenging assumptions, and refusing “fluff numbers”This episode is designed for:Corporate finance professionalsFP&A teams are responsible for forecasting and budgetingFinance leaders involved in capital allocation and strategic planningAnyone managing risk, performance, or operational decision-making through financial reportingCorporate Finance Explained is a FinPod series from Corporate Finance Institute (CFI), created to make complex finance topics clearer, more practical, and easier to apply in real-world decision-making.Subscribe to FinPod for more corporate finance explainers, real-world case studies, and practical finance insights.

The STR market isn't crashing — it's recalibrating.In this episode, we break down AirDNA's 2026 outlook and translate the data into real, tactical decisions for hosts and property managers. Demand is softening, supply is shifting, and average properties are losing ground — but operators who adapt will win.This is a data-backed walkthrough of what's changing, why it matters, and exactly what to do next.If you want the Training on how you should look at increasing your pricing so that you are not making 15 to 18% less than you were a year over year just click the link and DM "FEE".https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T035&utm_content=FEEInside this episode:• What AirDNA's 2026 data actually says about demand and supply• Why average properties will lose occupancy and revenue• The markets and property types positioned to outperform• How to talk homeowners into smart upgrades (with ROI)• Why property managers are pulling ahead of solo hosts• Using AI and systems to protect reviews and prevent burnout00:00 – What the 2026 STR Outlook Means for Hosts & Property Managers03:30 – Why STR Supply Has Flattened (And Why That Matters)06:10 – Demand Is Softening: The Economic Reality Hosts Must Accept09:15 – Average Properties Will Lose Occupancy in 202612:00 – Why Larger, Luxury Properties Are Winning Again15:00 – Shedding Low-Performing Properties to Refocus Growth18:20 – Coastal & Urban Markets: Where Smart Money Is Moving21:00 – How to Sell Homeowners on Strategic Property Upgrades24:30 – Property Managers vs Solo Hosts: The Performance Gap27:40 – AI, Systems, and the Only Way to Scale Without Burning OutGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/

Every day, we pull real pricing from 30+ lenders to show what you actually qualify for — plus lock vs. float guidance and a clear breakdown of the Fed, CPI, Jobs, MBS, and the 10-Year Treasury.Transparent. Data-driven. No hype.

Every day, we pull real pricing from 30+ lenders to show what you actually qualify for — plus lock vs. float guidance and a clear breakdown of the Fed, CPI, Jobs, MBS, and the 10-Year Treasury.Transparent. Data-driven. No hype.

January always asks big questions of our money—and this one felt especially heavy. In this solo episode, Farnoosh takes a step back to reflect on what the first month of the year has revealed about our finances, our fears, and our priorities. From midlife money check-ins to the idea of “financial coasting,” this conversation is about being honest about where you are—not where you think you should be—and redefining progress as stability, maintenance, and intention.Farnoosh revisits standout moments from January's most impactful conversations, including a full-circle interview with David Bach, whose Automatic Millionaire helped shape her own financial life, and a candid discussion with Jesse Mecham of You Need a Budget on why being “good at money” has far less to do with income and far more to do with clarity and calm. She also breaks down her recent conversation with college-planning expert Patricia Roberts on the true cost of college, the ROI question families are wrestling with, and how student debt can quietly shape a lifetime.The episode closes with a reflection on the emotional weight of the month and a call for accountability, drawing on recent remarks from Andrew Ross Sorkin about systems, responsibility, and leadership. Hosted on Acast. See acast.com/privacy for more information.

Executive coach Tracy Meyer joins me for a conversation most leadership shows avoid: what happens when life doesn't politely wait for your business calendar.After losing her father shortly before our originally scheduled recording, Tracy and I talk openly about grief, disruption, and how leaders navigate loss without retreating into performance, denial, or toxic professionalism. This episode isn't about Instagram resilience or “powering through.” It's about what loss actually does to people—and how it reshapes priorities, identity, presence, and leadership capacity.We explore why disruption often exposes the false stability we cling to, how entrepreneurs confuse emotional suppression with maturity, and why being “authentic” doesn't mean being unfiltered—or dishonest. From end-of-life care to creative practice, from business pressure to personal presence, this is a raw conversation about perspective, responsibility, and what matters when the noise drops away.The takeaway isn't grief as productivity fuel.It's learning how to hold responsibility without abandoning humanity.TL;DR* Loss dismantles false stability—and reveals what was imaginary all along* Grief and leadership aren't opposites; avoidance is the real risk* Authenticity means integration, not emotional dumping or repression* Business can pause without collapsing—identity doesn't have to* Presence during transitions creates meaning that outlasts outcomes* Maturity lives between brutal honesty and emotional containment* Perspective, not optimization, is the real leadership upgradeMemorable Lines* “A lot of the stability we cling to was never real—it just lived in our heads.”* “There doesn't have to be an objective ROI for something to matter.”* “Being authentic doesn't mean being unregulated.”* “Loss doesn't end leadership—it clarifies it.”* “Perspective isn't found in performance; it's found in presence.”GuestTracy Meyer — Executive coach, keynote speaker, authorCredentialed through UC Berkeley and ICF, Tracy brings over 40 years of leadership experience across coaching, speaking, and organizational development. Her work focuses on authenticity, perspective, and navigating leadership through life transitions.

Most companies talk about AI strategy but freeze when it's time to actually implement. Collin McLelland shares how one E&P CEO cut through the noise by focusing on small, tangible wins—like automating regulatory filings that saved 1200 engineering hours. The real insight? Stop chasing sexy AI projects and start with workflows that deliver immediate ROI. Once teams see quick wins, adoption spreads fast and sophistication builds naturally.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 - The AI strategy question every executive is asking00:45 - Why big companies struggle to start with AI01:39 - Start small: the $1M savings approach02:20 - Real example: automating regulatory filings saves 1200 hours02:39 - Why companies chase sexy AI projects instead of practical wins03:07 - How sophistication builds through successive applications03:58 - Reimagining workflows: focus on outputs, not processes04:58 - The foundation: get your data house in order first05:50 - Pattern recognition: where the real home runs happenhttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters

Some pain does not just hurt. It reshapes how you trust, how you speak, and what you hide. In this tender episode of Healthy Mind, Healthy Life, host Sayan sits with author Lisa K. Raynor to explore what changes when survivors finally tell the truth. This episode is for anyone carrying trauma in silence, and for loved ones who want to support without judgment. Lisa shares how secrecy, shame, and not being believed can shape relationships and self-worth, and how small steps like writing can become a doorway to healing and helping others. About the Guest: Lisa K. Raynor is the author of Shelf Life of a Trophy Wife. She shares lived experience and reflections on survival, silence, and the non-linear path of healing. Key Takeaways: If you are not ready to share everything, start with one small safe step (journaling, a poem, a private note). Being “high-functioning” can hide deep pain; perfection is not proof you are okay. Not being believed keeps many survivors silent, so choose support carefully. Triggers can show up years later; you can “visit” dark days without living there. Shift the blame where it belongs: survivors are not responsible for what happened. How to Connect With the Guest: Website: https://shelflifeofatrophywife.com/  Book: Shelf Life of a Trophy Wife (Amazon, Barnes & Noble, Target) If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7). Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

Discover why the future of AI at work is more human than you think. Vinay Gidwaney, Chief Product Officer at OneDigital, shares how treating AI agents as talent rather than technology is changing AI adoption at work. He explains people-first change management, managing AI coworkers, building trust in human AI teams, and why real transformation depends on equity, access, and better decision-making.Key Moments:AI as a Coworker (01:45): Vinay introduces “Ben,” an AI benefits consultant at OneDigital, to illustrate a fundamentally different way of thinking about AI at work. Instead of positioning AI as automation or replacement, he explains how AI coworkers are designed to augment human expertise and support better decision-making.Hiring, Training, and Managing AI Like Employees (04:20): Vinay walks through OneDigital's intern-to-apprentice model for AI, including job descriptions, cultural fit, human managers, and ongoing supervision. He shows how applying HR rigor to AI builds trust, accountability, and clarity while helping employees see AI as part of the team, not a threat.Why AI Projects Fail: The Misguided Focus on Tools over Talent (10:45): Vinay argues that AI fails when treated like a traditional IT rollout. He emphasizes that AI adoption is fundamentally a people and change-management challenge, calling on HR leaders to lead the shift in how humans and AI work together.Recognizing the Limits and Risks of AI Automation (23:10): Vinay explains why fully autonomous AI agents often fall short in knowledge-based organizations. He cautions leaders to be skeptical of automation-first promises and introduces a more realistic model centered on cognition, human oversight, and thoughtful ROI evaluation.The Future of Work in an AI World (38:10):  Vinay reflects on his career and argues that software alone is no longer a defensible moat. He emphasizes speed, insight, services, and human judgment as the true sources of lasting value.Key Quotes:“ If you treat AI like any other technology that you've adopted in your company. It's not going to work out as well as you'd like… It's not a technology thing, it's a people thing.” - Vinay Gidwaney“ AI is a great way to spread human talent in your organization because they mirror what your humans are doing.” - Vinay Gidwaney“AI is talent and you have to treat AI in the same way that you treat the talent within your organization.” - Vinay GidwaneyMentionsHow to Train Your AI ‘Coworker'What are AI agent types? How to choose one for your dataReconfiguring work: Change management in the age of gen AIGuest Bio Vinay Gidwaney is the Chief Product Officer at OneDigital, a national insurance, employee benefits, HR, and financial services company serving 100,000 employers and 10 million families, with over $1B in revenue. He is responsible for defining and executing the technology and AI strategy as the company reinvents the insurance and wealth management industries with innovative products.Previously, Vinay led the technology strategy for CIC Health during one of the largest COVID-19 public health campaigns in U.S. history. Collaborating with public partners, he helped set up award-winning vaccination efforts at iconic locations such as Gillette Stadium and Fenway Park, and at numerous community sites, administering 1.2 million COVID-19 vaccinations in less than seven months.A 2002 winner of the prestigious MIT Technology Review Magazine Top 100 Innovators Under 35 award, Vinay is a proud father to Leela, Niam, Kayvion and Samay. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Shoot us a Text.Episode #1255: Waymo gains ground on rideshare rivals as Tesla undercuts them all. A global study shows bad CX drives customers away faster than high prices. And automakers pull back from Super Bowl ads, choosing more flexible, efficient buys.Only two automakers — Toyota and Cadillac — are confirmed for Super Bowl 2026, as most brands step away from the pricey event. Facing budget pressure and chasing efficiency, car companies are shifting spend to longer campaigns across other live events.Brands like Ford, BMW, Kia, Honda, Nissan, and Stellantis are sitting it out, citing affordability and better ROI elsewhere.With a $9 million price tag per 30 seconds plus production, the Super Bowl is losing appeal amid industry cost pressures.Automakers are turning to the Olympics, World Cup, and NBA All-Star Game for more cost-effective, multi-week campaigns.“There's no secret that the premium of being in the Super Bowl certainly would come at the expense of having some additional investment,” said Sean Gilpin, Hyundai CMO.Waymo is becoming a real contender in ride-hailing while Tesla goes for a classic price war play. A new Obi study compares autonomous and traditional services, showing a market reshaping rapidly — especially in San Francisco.Waymo's robotaxi pricing has dropped and is now only 12.7% more than Uber and 27.3% more than Lyft, compared to 30–40% higher in mid-2025.Tesla Robotaxi leads on price at just $8.17 per ride, but lags with 15.32-minute average wait times.Obi CEO Ashwini Anburajan: “They're using the playbook that Uber and Lyft used... and we know that playbook works."Consumers now prioritize customer experience over price with 59% abandoning a brand after one bad experience versus 55% fleeing due to price hikes, according to a global Havas CX study. Consistency and emotional connection are key drivers of loyalty.A global survey of 59,000+ shoppers shows experience matters more than cost — more consumers ditch brands after poor service than high prices.Consistent, seamless experiences across digital and physical channels top what customers value most.Emotional connection and personalization now weigh as heavily as functional efficiency in shaping CX.“Loyalty can only be earned by delivering unwavering consistency, authentic personal connection, and experiences that create lasting emotional memories,” says David Shulman.This episode of the Automotive State of the Union is brought to you by Amazon Autos: MeetJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants.   Key Points: AI has fundamentally changed prospecting and outreach—making it faster, cheaper, and more targeted—but only when combined with clear strategy and direct sales fundamentals. The Old Way Is Broken Cold outreach traditionally means endless spreadsheets, bad or outdated contact data, spray-and-pray marketing (webinars, lead magnets, mass email blasts), and huge time investment with little guarantee of ROI. Buying lists or relying solely on inbound marketing is increasingly ineffective. What Still Works Direct sales and direct outreach remain the most reliable growth strategy. Success starts with absolute clarity on your Ideal Prospect; industry, role/title, geography and specific expertise or problem area. Without this clarity, AI just produces faster garbage. How AI Changes Prospect List Building AI dramatically reduces the manual labor of prospect research. Instead of hours of Googling and data entry AI can find names, companies, websites, social profiles, and sometimes contact info and AI can organize data into usable spreadsheets. AI works best in small-to-medium batches (10–50 at a time). Tools Mentioned for Prospecting & Enrichment General AI platforms (for defining criteria and searching): ChatGPT, Claude and Gemini. Spreadsheet & research automation: GenSpark (noted for strong spreadsheet creation) Data enrichment & contact info (especially B2B): Apollo.io, Hunter.io, Clay.com Outreach & CRM tools: Nimble.com (emails sent directly through Gmail for 1:1 feel) Deal-finding for tools: AppSumo (one-time purchase tools) What AI Can (and Can't) Do AI can build targeted prospect lists faster. Find websites, LinkedIn profiles, phone numbers, and some emails. Segment prospects by expertise or role. Reduce human error in outreach sequences. Ai can't guarantee perfect data (bounces still happen). Replace human judgment. Eliminate the need to review and understand each prospect. Best Practices for AI-Powered Prospecting Always review and "get your hands dirty" with the data. Read prospect websites and make personal notes. Expect some bad data—scrubbing is still required. B2B data is far easier to find than consumer data. Free versions of tools are sufficient to test and validate workflows. Outreach Strategy Matters Use AI to support structured outreach sequences, not spam. Follow a 3–5 touch email sequence. Personalization improves responses. Segment based on expertise, role, or interest. Automation reduces mistakes while preserving a personal tone.    Guest Links: FREE GIFT Business by Referral Course: https://diymarketers.trainercentralsite.com/course/business-by-referral  Promo Code "WENDY25"   AI + Sales Tools from the Podcast ChatGPT – Use it to write outreach emails, brainstorm follow-ups, or summarize client notes quickly and naturally. Genspark – Great for researching topics and generating accurate, human-like marketing or sales content fast. Perplexity – Ideal for researching prospects, finding their websites, social links, and key insights before reaching out. Hunter.io – Find and verify professional email addresses so you always reach the right person. Apollo.io – Combines verified contact data with built-in email outreach and engagement tracking in one platform.   Learn More Visit DIYMarketers.com – Simple, actionable marketing strategies for small business owners who want to do marketing on less than $17 a day. Fix Your Marketing Problem in Less Than 24 Hours – Fill out the form, tell me your marketing challenge, and I'll send personalized recommendations in less than 24 hours.   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

Sean Mooney, Founder and CEO of BluWave, shares the key takeaways from BluWave's 2025 Private Equity Insights Report and what they signal for the year ahead. Drawing on real-time data from hundreds of PE firms and thousands of portfolio companies, he outlines how the industry shifted from defense to offense, why diligence and value creation surged late in the year, and what separates winners from laggards entering 2026. Sean also delivers clear predictions on AI adoption, talent, software sprawl, and the accelerating deal rebound. This episode sets the context every private equity leader needs before leaning into the next cycle—press play. Episode Highlights 0:58 – Why private equity shifted from defense to offense in 2025 4:48 – What GDP, inflation, and productivity data revealed about economic resilience 9:59 – The 41% diligence surge and why it's a leading indicator for deal flow 12:36 – Human capital's comeback and what new deals signal for leadership hiring 18:20 – 2026 predictions: AI moves from buzzword to execution tactic 27:58 – Avoiding AI pilot purgatory and prioritizing adoption that actually delivers ROI 37:21 – Why dry powder, LP pressure, and speed will define the next PE deal cycle For more on BluWave, visit: https://www.bluwave.net/ To request the full Q4 2025 Insights Report, visit: https://www.bluwave.net/insights-report/  

The choice of use cases in AI has a significant impact on achieving on project outcomes. The latest results of the 451 Research Voice of the Enterprise AI use cases study are out and Alex Johnston joins host Eric Hanselman to explore the data and its implications. The study highlights a widespread, yet often unstructured and fragmented, adoption of AI within organizations, indicating a stall in overall maturity despite significant growth in usage. Key challenges include a clogged project pipeline, where many initiatives remain in limited deployment, and difficulties in consistently measuring return on investment (ROI), although most projects are seen as delivering value. Organizations achieving better outcomes prioritize strong governance, consistent measurement, and "human-in-the-loop" applications, rather than attempting immediate full autonomy. There are major concerns around data quality, rising costs, and a lack of centralized control stemming from the diverse sourcing of AI capabilities and varied user proficiency. Cost concerns are driving organizations towards   More S&P Global Content: Next in Tech Episode 250: The Agentic Enterprise Next in Tech podcast: Agentic Customer Experience Next in Tech episode 222:  FinOps Next in Tech | Ep. 205: Agentic AI Impacts   For S&P Global subscribers: Survey Data Hub – Voice of the Enterprise: AI & Machine Learning, Use Cases 2026 Agents are already driving workplace impact and agentic AI adoption – Highlights from Vot… Big Picture 2026 AI Outlook: Unleashing agentic potential   Credits: Host/Author: Eric Hanselman  Guest: Alex Johnston Producer/Editor: Feranmi Adeoshun Published With Assistance From: Sophie Carr, Kyra Smith

In this episode of Frontline Innovators, host Justin Lake welcomes Anna Karousis, Senior Director of Change Management with more than 15 years of experience helping organizations navigate complex technology and process change. Together, they unpack why frontline technology initiatives so often fail to deliver on their promised ROI, and what leaders can do differently to drive real adoption, trust, and long-term value.  Anna brings a grounded, frontline-first perspective to change management, challenging common assumptions about automation, efficiency, and “go-live” success. This conversation is especially relevant for leaders responsible for large, distributed frontline teams who are expected to modernize operations while keeping the business running. Key Points to Listen For: The Hidden Cost of Poor Adoption: Anna explains how failed adoption erodes not just financial ROI, but “people ROI”, damaging trust, confidence, and engagement among frontline workers. Why Automation Isn't the Answer: The discussion reframes automation as a “dirty word” when applied to broken processes, emphasizing the importance of fixing workflows before digitizing them. Measuring What Actually Matters: Justin and Anna explore why organizations stop measuring ROI after implementation, and how defining success beyond “on time and on budget” changes outcomes. Frontline Reality vs. Leadership Assumptions: From technology literacy gaps to fear of making mistakes in enterprise systems, Anna shares real-world examples that highlight the disconnect between design decisions and frontline experience. The Importance of Time in Change: They break down why productivity dips are normal after go-live, why leaders must plan for them, and how setting realistic expectations builds trust. Super Users and Unspoken Leaders: Anna discusses the critical role of frontline influencers and change champions, and how investing in them can dramatically increase adoption and feedback loops. “Act and Transact”: A Simple Phrase for a Complex Problem: Anna introduces a powerful concept that captures the frontline challenge of modern enterprise systems: doing the work isn't enough unless it's accurately transacted in the system. Tune in for a thoughtful, practical conversation on what it really takes to make frontline technology investments successful—without disrupting the business or burning out the people who keep it running. YouTube: https://youtu.be/B5shttps://youtu.be/Ek2A8FkudbYbH7YrXtA Spotify: https://open.spotify.com/episode/2Y4Vjf3X97AXc5Re4TwIjq?si=_n4-Isq-TmmjxpJdQ4gH6w Apple Podcasts: https://podcasts.apple.com/us/podcast/act-transact-the-frontlines-role-in-enterprise/id1572329402?i=1000747020374 Amazon Music:

The State of Generative AI in the Enterprise 2025In this episode of The Metrics Brothers, Ray Rike and Dave Kellogg break down the 2025 State of Generative AI in the Enterprise report from Menlo Ventures and explain what the data really says about where enterprise AI adoption is accelerating and where the market is consolidating.The headline takeaway: AI software is scaling faster than any software category in history. Enterprise AI spend has exploded from roughly $1.7B in 2023 to nearly $37B in 2025, reaching scale in just three years. This revenue milestone took SaaS more than 15 years to achieve. Foundational models now represent the single largest area of spend, highlighting how infrastructure and model access remain core to enterprise AI strategies.Ray and Dave also explore a major strategic shift inside the enterprise: buy is decisively beating build. In 2025, 76% of enterprise AI solutions are purchased rather than built internally, up sharply from 53% the year prior. Rapid model evolution, ongoing retraining costs, and model drift are making internal AI development far more expensive to maintain than many teams originally expected.One of the most surprising findings is on go-to-market efficiency. AI software pilots convert to production at nearly twice the rate of traditional software, with roughly 47% of AI pilots reaching production versus about 25% for conventional enterprise software. This runs counter to recent narratives suggesting enterprise AI pilots are stalling and points to clearer ROI and faster time-to-value.The episode also dives into what Menlo calls the first true “AI killer app”: AI-assisted coding. Coding tools now account for more than half of departmental AI spend, with over 50% of developers already using AI coding assistants and adoption exceeding 65% among top-quartile teams. Real-world examples show meaningful productivity gains, including double-digit increases in development velocity and significant time savings during legacy system upgrades.Industry-wise, healthcare emerges as the largest buyer of vertical AI, representing 43% of vertical AI spend. This is notable given healthcare's historically lower IT spend as a percentage of revenue. Much of the value is coming from administrative automation such as medical scribing, where AI directly reduces non-clinical workload and unlocks meaningful productivity gains for care providers.Finally, Ray and Dave examine the shifting competitive landscape among foundation model providers. Anthropic has surged to roughly 40% share of enterprise AI usage, up dramatically from prior years, while OpenAI's share has declined as Google continues to gain traction. The discussion centers on focus versus breadth and why enterprise positioning and reliability may matter more than consumer mindshare.Key takeaways from the episode:AI software is the fastest-scaling software category everEnterprises are rapidly moving from build to buyAI pilots convert to production at nearly 2x traditional softwareAI coding is emerging as the first true enterprise AI killer appAnthropic's enterprise focus is translating into meaningful market share gainsIf you care about how AI adoption actually translates into spend, productivity, and competitive advantage inside large organizations, this episode is a must-listen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Boomi CEO Steve Lucas reveals how to flip AI's 95% failure rate to your favour with practical integration strategies, real-world agent deployments, and an AWS partnership.Topics Include:Boomi solves the forever problem of complexity across applications and systemsTwenty-five thousand customers use Boomi to automate anything and connect everythingBoomi moves more data per second than the entire Visa networkAI agents now integrate systems through simple commands, no coding requiredAgentic platform built with AWS creates custom AI agents in real timeUse cases include expense monitoring and heart defibrillator battery checks dailyAutomotive companies use AI agents to assess tariff risks across supply chainsHospitals deploy agents to detect patient falls and alert medical professionals immediatelyControl Tower co-innovated with AWS monitors and manages all AI agents centrallyDeterministic processes like payroll shouldn't use AI, probabilistic challenges shouldNinety-five percent of AI projects fail due to data access problemsAgentic workshops help companies identify high-ROI opportunities and achieve AI successParticipants:Steve Lucas – Chairman & CEO, BoomiSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

On the 62nd episode of Enterprise AI Innovators, hosts Evan Reiser (CEO and co-founder, Abnormal AI) and Saam Motamedi (Greylock Partners) talk with Mike Trkay, CIO at FICO. Mike explains how FICO is moving AI from pilots to production by prioritizing ROI, data foundations, and governance. He argues for sanctioned LLM access to curb leakage, system integration for business-wide answers, and smaller domain models when accuracy, compliance, and trust matter.Quick hits from Mike:On the shift from pilots to ROI: “We're leaving that phase and starting to get to the point of going, okay, but where's the true return on that investment?”On the must-do for enterprises: “Everybody who works for you… they're going to go use one of the LLMs somewhere… and probably share data and proprietary data.”On why one big model is not enough: “Sometimes you need the PhD. Who's got who speaks the jargon, understands the context, and it helps deal with some of the hallucinations and bias, and other things that could be influencing.”Recent Book Recommendation: The Forgotten Founding Father: Noah Webster's Obsession and the Creation of an American Culture by Joshua Kendall--Like what you hear? Leave us a review and subscribe to the show on Apple, Spotify, or Youtube you listen to podcasts.Enterprise AI Innovators is a show where top technology executives share how AI is transforming the enterprise. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog/ Enterprise AI Innovators is produced by Abnormal Studios.

Melissa Otto says the path ahead for Meta Platforms (META) needs to be about using AI to keep users on its apps for longer. In addition to that, she explains why ROI will be critical for investors as Meta juggles justifying CapEx spending with future growth. Tom White offers an example options trade for the social media giant. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

It may be tempting to try to improve crop margins by cutting your soil fertility program. However, some cost saving measures may wind up hurting ROI in the end. What are the most important decisions to make and how do you allocate your dollars in the best way possible?See omnystudio.com/listener for privacy information.

Ryan Gorman: How He Built £250k in Fees Without Making a Single Cold CallRyan Gorman launched Lofthouse Group in January 2021 with a newborn daughter at home.His wife asked him one question: "What sort of person do you want Isla seeing? Do you want her growing up seeing work as something you love, or just something you do to earn money?"Year one, solo, working part-time around his newborn: £93k invoiced. £60k profit. Home for every bath time."Everything has been warm. I've never had to sit down and just cold-call tons of people."While other recruiters smashed the phones, Ryan built a podcast as a BD tool. Used LinkedIn to warm every approach. And went to Instagram to find architects who weren't even on LinkedIn.Four years later? £250k in fees. Average placement of £12k (market average is £7.5k). 85% repeat business. 70% net profit.This week on The RAG Podcast, Ryan tells the full story.We cover:Why he left tech recruitment to go back to architectureThe question his wife asked that gave him the push to startHow he used Instagram to find candidates not on LinkedInWhy he's never made a cold call and still bills £250kHiring his first employee after four years soloHow his first hire billed £50k in two and a half monthsHis plan to become number one in architecture recruitmentIf you've ever wondered whether you can build a profitable recruitment business without grinding the phones, this episode is for you.__________________________________________Episode Sponsor: Remote RecruitmentHiring shouldn't be slow, stressful, or expensive. That's why there's Remote Recruitment — the smart hiring partner for modern businesses. They don't just help you find great people. They help you access elite South African talent that's ready to deliver. No PAYE. No NI. No bloated overheads. Just trained, remote professionals who integrate seamlessly into your team. Their process handles everything: sourcing, shortlisting, onboarding, and retention. Fully managed. Fully supported. Fully remote. And now, Remote Recruitments has entered a new chapter. From ops to admin, sales to strategy, we're helping businesses scale smarter with people they trust, at a cost they can afford. Clients have seen: * Up to **60% productivity boosts** * **300% ROI** on BD roles * **30% faster completion** of operational tasks No overhead burden. No talent shortage panic. Just growth-focused hiring that makes business sense. Remote Recruitment is your flexible hiring solution for the modern era. **RAG Listeners:** Get 5% off your first hire + a free strategy session at www.remoterecruitment.co.uk/rag __________________________________________Episode Sponsor: HoxoEvery recruitment founder is investing in LinkedIn.Spending thousands on Recruiter licences.Building connections. Posting content. Growing networks.But here's the question almost no one can answer:How much revenue is LinkedIn actually bringing into your business?Most founders have thousands of connections but no clear process to turn that attention into cash.That's the problem we solve.At Hoxo, we help recruitment founders build

aiOla is pioneering speech-to-data technology that transforms unstructured speech into actionable data for enterprise operations. As a serial entrepreneur on his sixth startup, Co-Founder Amir Haramaty built aiOla after witnessing firsthand how traditional AI implementations fail to deliver ROI in enterprise settings. The company has developed proprietary technology that achieves near-100% accuracy in challenging environments with heavy jargon, multiple languages, and difficult acoustics. With strategic investors including a major airline and partnerships with Nvidia, Accenture, and USG, aiOla is addressing the fundamental challenge that 95% of enterprise AI pilots fail to show value by focusing on immediate, measurable ROI through speech-based data capture. Topics Discussed: The genesis of aiOla from consulting work revealing AI's implementation gaps in traditional enterprises Solving the triple challenge of speech recognition: accuracy in jargon-heavy environments, separating signal from noise, and converting speech to structured workflow data aiOla's "jargonic" approach: creating hyper-personalized language models for specific processes without retraining Early customer acquisition through serendipitous encounters and demonstrating immediate ROI Vertical expansion strategy from food manufacturing to aviation, travel, hospitality, and retail Channel partnership strategy refined from previous startups to achieve scale The shift from convincing customers about speech technology to being pulled into diverse use cases Building the aiOla Intelligate orchestration layer to dynamically select optimal speech recognition models GTM Lessons For B2B Founders: Make CFOs your best friend, not IT departments: Amir explicitly targets CFOs rather than IT as primary buyers because "it doesn't matter how small or big you are, you still have to do more with less." While IT serves as facilitators, CFOs control budgets focused on operational efficiency and ROI. B2B founders should identify which executive truly owns the pain point and budget authority, even if IT will implement the solution. Deploy capital strategically to remove obstacles before they emerge: aiOla convinced their airline investor to provide working capital specifically to fund POCs for prospects without existing budgets. This eliminated the "we don't have pilot budget" objection before it arose. B2B founders should proactively identify and neutralize common barriers in their sales process, whether through creative deal structures, proof-of-concept funding, or implementation support. Prioritize instant ROI over long-term transformation promises: Amir explicitly avoids "digital transformation" conversations, instead selecting use cases delivering "biggest impact within shortest period of time with minimum obstacle possible." The airline baggage tracking example saved 110,000 hours immediately, creating momentum for expansion. B2B founders should resist selling comprehensive transformation and instead identify narrow use cases with quantifiable, rapid returns that create internal champions. Replicate proven use cases across customers rather than customizing: Once aiOla achieved success with specific applications like CRM data entry or pre-op inspections, they "stop, print, replicate" rather than reinventing for each customer. This approach reduced a two-hour inspection process to 34 minutes in food manufacturing, then replicated across industries. B2B founders should document successful implementations as repeatable playbooks and resist the urge to over-customize for each prospect. Channel success requires speaking the partner's economic language: When working with telcos, Amir demonstrated that his solution increased ARPU by 34% and reduced churn by 17%—the only two metrics telcos prioritize. He built predictable models showing exactly how many units each channel rep would sell by geography. B2B founders pursuing channel strategies must translate their value proposition into the specific KPIs that drive partner economics and compensation. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she's seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.”Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment.This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time. What You'll LearnThe growth lifecycle shift: founder-led → sales-driven → go-to-market strategicLittle marketing vs. big marketingThe evolution of fractional CMOs from a temporary “bridge” to a long-term operating model Why RevOps/Marketing ops acts as the connective tissueThe predictability mindsetThe measurement ecosystem beyond CAC/LTVResources MentionedAuthentic Growth Marketing Operating SystemRandom Acts of Marketing AssessmentFractional is ForeverBow Tie / “Flipped FunnelThe E-MythIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working alongside powerful new technologies. You will discover how to adjust your hiring strategy to find motivated, curious employees who excel in an AI-augmented environment. You will gain actionable management strategies for handling employees who need encouragement after repetitive tasks become automated. Tune in now to understand how AI changes the modern workforce and secure your company’s future talent. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-durable-skills-in-age-of-agentic-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In Ear Insights, one of the biggest questions that everybody has about AI, particularly as we’re seeing more automation capabilities, more autonomous capabilities. Last week we took a look at Claude Code, both on the Trust Insights podcast and on the live stream. Katie, you and I did some pretty cool stuff with it outside of that for our own company. Here’s the big question everybody wants an answer to—at least people who are in charge. And I want to hear your answer to this because I have an answer that’s a terrible answer. The answer is this. With the capabilities of AI today, and as they’re growing and becoming more autonomous, do I as a leader—do I hire, retrain, or outsource, or figure out the fourth category? Replace with AI? Hire, retrain, outsource, replace with AI. So, Katie, when you think about the people management at any company with that big 800-pound gorilla in the room called AI, how do you think about this? Katie Robbert: To borrow a phrase from Christopher S. Penn, it depends. And you knew I was going to say that. It really depends on what the responsibility is. So for those of us in the service industry—consulting—we have clients, customers. There’s still an expectation of human-to-human contact and relationship management, client services, really. So that I feel like unless that expectation goes away, which there’s a reason you’re in that industry in the first place, that I don’t see being able to replace. But then when you go behind the scenes, there’s a lot of tasks that can be automated, and that’s what you and I were working on at the end of last week. And so that to your question of, well, if the person is only just talking to the clients, why do I need someone full time? It really, again, it really depends on how many clients you have, how high maintenance they are, how much relationship you want to build with them. I am coming around on automating more stuff that someone, a human, could be doing or was doing. I am coming around on that. But when I look at my own role, what it’s doing is freeing me up to actually do what I’m supposed to be doing in my role versus being in the weeds. Whereas someone who isn’t me may have the opposite happening where this is all that they do. And so I see it personally as an opportunity for whoever is in that role of, “I’m doing things, just repetitive tasks.” They can either choose, “Okay, I’ve been automated out, I’m going to go find someplace else that hasn’t quite caught up with the technology yet,” or it’s an opportunity to really deep dive into critical thinking, to really look around and go, “Well, if I’m not doing this, what could I be doing? What am I not getting to that I have time for?” That’s the way that I personally think about it. And with the teams that I’ve managed, regardless of the technology, there’s always going to be something to take things off your plate, more team members to delegate to. That’s always my first go-to is what can you do with this time that you have back? And if their answer is, “Well, nothing,” okay, great. So I really, instead of me—and again, I know I’m unique—but instead of me saying, “Okay, you no longer have a job, I’ve automated you out,” I always try to give the person the choice of, “Okay, we’ve automated a lot of your stuff. What does that mean for you?” To see where their head is at. And that tells me a lot of what I need to know. Christopher S. Penn: I can definitely see it. Particularly thinking back to our agency days and the different personalities, there were certainly some people who, given the extra time, would have taken the initiative and said, “Okay, I’m going to do these eight other things.” And one person in particular who is fairly bossy to begin with, definitely would have. Katie Robbert: It wasn’t me. Christopher S. Penn: No, no. Would definitely have taken the initiative to try new things. There are other people who would have just said, “Okay, well, so instead of eight hours of tasks a day, I have four.” “So the other four, I’m literally just going to stare off into space vacantly.” Given those personalities then, and when you get a response back, say from that second archetype, if you will, where they just vacantly stare off into space for four hours a day, how do you manage that? What do you do with that human capital? Because certainly, as an organization gets larger, and you look at a company like IBM, for example, 300,000 employees, you could see that there might be a case to say, “We don’t need a hundred thousand of you,” because there’s so much slack in the system that you could easily, with good automation, consolidate that down. Katie Robbert: Here’s the thing about management that I think a lot of people get wrong. And to be fair, I think you do as well. You can’t change people. You can’t bend them to your will. You can’t say, “This is how it is, this is what you have to do.” People will self-select out. If you present them with, “These are the options that you have,” it might not be an immediate thing. There may be some willful resistance, some delusion, whatever, of, “No, I can totally do that.” What I’ve learned as a manager: If you have that person who had eight hours of stuff to do, now only has four, and they’re going to stare at the wall, you revise their job description accordingly. You rewrite, you revise their salary accordingly, legally providing it. You don’t just say, “Okay, I’m taking away half your money now,” or you give them a bunch of other things to do, and they may say, “Okay, I don’t want to do those things.” I think what I’m circling around is that people, to your point, some people will take the initiative, some people won’t. You can’t teach that. That is innately part of someone’s personality. You know me, Chris. You give me an inch, I’m like, “Great, I’m going to run the company.” Christopher S. Penn: Funny how that works. Katie Robbert: Yeah. So, I’m someone, if you give me a little bit more free time back, I’m like, “Great, what else can I do?” Not everyone is like that. And that’s okay. So that means that as a manager—as frustrating as it is as a leader—people will self-select out. And the people who don’t, those are the stragglers that, “Okay, now we need to think about counseling you out.” We need to coach you out of this so that you can see it’s either no longer a fit, you have to do more, whatever the situation is. And so to your question about, as we find more ways to automate the tasks, what do we do with the humans? And that’s my response: You give people the choice, you let them figure out what it is they’re going to do. Now, full disclosure, there are people who are not a good fit for your company, 100%. And that’s okay. And that’s when you make decisions that are really hard. You have challenging conversations. That happens. You can’t just blanket give everybody the choice. But that’s why I’m saying it’s a complicated answer. It depends. So when I think about our old team, everyone across the board who was on our old team, not everyone on that team was a good fit. Not everyone on that team would have been given the choice of, “Okay, we’re automating. Do you want to do more? Do you want to do?” Some people, you just know, “Okay, this is just not going to work.” So let’s start those conversations now. But being really honest and upfront: “This is the direction the team is moving in. This is where we see you. I don’t see that those two things are a good fit. We can either find you a different spot in the company or we can assist you to find other employment.” I feel like you just need to be fair to the people to be, “I’m not just going to fire you on the spot because I’ve found out AI is a shiny object.” You need to really be thoughtful again. I get it. Not everyone does this. Not everyone has the luxury to do it. But this would be my ideal state: having a conversation with every team member to be, “This is where we’re headed. Do you want to go with us or do you want to go someplace else? If you want to go someplace else, we will support you in that.” Christopher S. Penn: So you’re hitting on something really important, which is what is the archetype, if you will, or archetypes of that AI-enabled employee? The person who, given AI, given tools, good tools, is self-motivated to say, “What else can I do? What cool things can I do?” Kind of a tinkerer almost, but still gets the work done first. Who is that? What are the durable skills or soft skills that make up that personality? Obviously, self-motivation and curiosity are part of it. And then this is the part that I think everyone’s really interested in: How do we find and hire them? How do we determine in an interview this person is an AI-enabled employee who has that drive and that motivation to want to be more, and they don’t need their handheld to do it. Katie Robbert: I guess the first thing I would say is don’t call them AI-enabled because. I say that because you’re mixing the two different skill sets. I wrote about this last year. We’re not calling them soft skills anymore because they’re actually more important than you can teach anyone how to follow an SOP, but you can’t teach someone to be motivated. You can’t teach someone to be curious. So I made the argument that quote unquote, soft skills were more important than these hard skills, which are technology. So you can’t teach that. The way that I approach interviews is just having a conversation. To me, it’s less about asking. Obviously, you have questions that you have to ask: Do you know this technology? Have you had this challenge? What is this process? So and so forth. You need to get that baseline of experience. But then again, I recognize that not everyone has the luxury of doing this the way that I do it. But, given an ideal state, it’s just a conversation. So some of the questions that I remember Chris asked me during our interview, when you first interviewed me, were: What kind of books are you reading? What podcast do you listen to? I feel like those are really good questions because they tell you, is this person interested in learning more or are they just, it’s a 9 to 5. Once 5 o’clock hits, I’m checking out, which is totally respectable. Once 5 o’clock hits, I check out as well. But I try to do the most that I can within the time that I have. So, ideally there would be a blend of personal interests and professional interests, and maybe books and podcasts aren’t the thing. So, I think I said to you, “Oh, I read your newsletter.” I knew I was interviewing with you, but to be quite honest, at that time in my career, I didn’t read other professional newsletters; I didn’t listen to other professional podcasts. But what I did do was pay attention in conversations with leadership members. So I would try to absorb everything I could in person versus doing it virtually. And that’s the kind of information you want to suss out. So if you ask a person, “Oh, what do you read? What do you listen to?” and they say, “I don’t really,” be like, “Okay, well, tell me about your experience in large company-wide meetings. How do you feel when you’re in those?” What’s it like at your company? If given the opportunity to lead a meeting, would you want to? What does that look like? You can find answers to those questions without saying, “Are you curious? Are you motivated?” Because everyone’s going to try to say yes. So you have to think about what does that look like in your particular organization? First, you have to define what does a learner look like? What does someone who’s curious look like? What does that mean? Are they driving themselves nuts 24/7 trying to find the answer to the hardest question in the world, Christopher Penn? Or are they someone who is, “Hey, that’s really cool. Let me do a little bit of research.” There’s room for both. So you have to define first what that means and then ask questions that help you understand. This is someone who fits those characteristics. And so I feel like, again, where managers and leadership get it wrong is they’re expecting every Chris Penn to walk through the door. And that’s just not how it is. I am not you. I do not have the same level of passion about technology that you do. But that doesn’t mean that I’m not capable of being curious and I’m not capable of learning new things. Christopher S. Penn: Right. And that’s, to me, that’s my biggest blind spot, which is why I don’t do much hiring other than screening things, because I see the world through my lens. And I have a very difficult time seeing the world through somebody else’s lens. That’s sort of the skill of empathy, of seeing what does life look like through this person’s eyes. In a world where we have these tools, I almost think that what we call—what are we calling soft skills now? I mean, I suggested durable skills or transferable skills. What are you calling that? Katie Robbert: For the sake of this conversation, let’s call them durable. Christopher S. Penn: Okay. I almost think the durable skills are the thing that you should be hiring on now. Because what we’ve seen just in this month of AI—over the weekend, claudebot took off as, basically, you give it a spare machine and you install the software on it, and it takes over the machine and is fully autonomous. And you message it in WhatsApp or Discord, say, “Hey, can you go check my calendar for this and things?” And it does all these things on the back end. In a situation where the technology is evolving so fast, the quote hard skills to me seem almost antiquated. Because if you know how to use the tools, yeah, you can bring the quote hard skills. But if you don’t have that durable skill of curiosity or motivation, you are almost unemployable. Katie Robbert: I would agree with that. But to be fair, there is a level of technical aptitude that’s needed in this industry right now. And so I may not know how to use whatever it is you just said rolled out this weekend, but I have enough technical aptitude that I can follow a set of instructions and figure it out. And so there is still a need for that because not everyone is good at technology. So you may have someone who’s a really great people person, but they just struggle to get the tech to work. There may be room for them at the table. You first have to figure out what that looks like for your company. So maybe you have someone who’s going to be amazing with your clients. They’re going to have those deep conversations, make those connections. Your clients are going to stay forever. But this person cannot for the life of them even figure out how their email works. You have to make those choices. And I can already see you’re like, “Okay, I can’t deal with that person.” Christopher S. Penn: I’m thinking the opposite. I’m thinking the technology is evolving so fast that person’s valuable. Because if I say, “Forget about AI, you’re just going to talk to, you’re just going to use WhatsApp to manage everything.” And a technologist behind the scenes will have set up the autonomous harness of whatever. That person won’t need to do any tech. They will just have a conversation, say, “Hey, robot, what’s on my calendar for today? What are the top three things I need to get done today?” And it will go through, churn through, connect to this, grab this, do this. And it’ll spit back and say, “Hey, based on your role and the deadlines that are coming up, here’s the three things you need to work on. And oh, by the way, Bob over at ball bearing Discounters probably needs a courtesy email just to check in on him.” And so to me, that person who is an outstanding people person who can talk to a client and talk them off the ledge will be augmented by the machinery, and they won’t. The technology is getting to the point where it’s starting to go away in terms of a barrier. It’s just there; you just chat with it like anything else. So I would say that durable skill is even more important now. Katie Robbert: I would agree with that. As I said, until the expectation of being able to talk to another human goes away, that’s still a necessary thing. And I don’t see that going away anytime soon. Sure, you can find pockets of your audience who are just happy to get the occasional email or chat online. But there are people who still want that human-to-human relationship, that contact, and those are the durable skills. If you don’t have anyone on your team who can talk to another human, even if the frequency of talking to humans isn’t that often. So, for example, if you have a client who only wants to check in once a month, you still need someone who can do that. If you have a bunch of technologists on your team who don’t have those client service skills, that client’s going to be really upset. “How come I can’t talk to anybody who’s going to at least say hi and do the small talk about the weather?” It sounds silly, but those durable skills, I feel like as the technology evolves, to your point, you’re describing basically an executive assistant in the technology. “Go check my calendar, go do this, go do that.” I agree. You don’t need a human to do that. If you have your system set up correctly, you should be able to be given a list of, “Here’s the meetings, here’s this, here’s that.” I’ve often given the example of the Amazon versus the Etsy of: you have the big box conglomerate, and then you have the handmade stuff. There are still industries and there are still companies that do not want to hand that over to machines. And that’s okay. That’s the way they operate. They’re fine with that. Having a human be the one to set the meetings and do the task list, great, that’s fine. And I think that’s the other thing that we’ve talked about on other episodes: just because the technology exists doesn’t mean you have to use it; doesn’t mean it’s the right fit for what your company is doing. And it always goes back to what are the goals of your company. Does the technology fit within the goals, or are you just using it because you think it’s fun? Chris. Christopher S. Penn: The answer is always yes. It’s because it is fun. It is fun. How do you—I keep coming back to this because I’m bad at it. How do you hire that? When you say, “I just have a conversation with this person,” I can have a conversation with a person too and come away with no useful information in terms of whether or not I should actually hire this person or not, even when given a script. Because it’s the same as when you or I prompt a machine. We prompt them in very different ways. I get the outputs I’m looking for, and a lot of other people struggle. Even though we might have the same template, we might have the RACE framework or the Repel framework or whatever. Or the casino framework. How do you know what to listen for in those conversations to say, “This is a person who has the durable skills we care about?” Katie Robbert: It really depends on the questions you’re asking. So if you’re, “Hey, did you play sports in high school?” and they say yes, that doesn’t automatically make them a team player. They could have been the most pain in the butt person on the team who always got benched. But all you asked was, “Did you play sports in high school?” Here’s the thing—and I think this is maybe what you’re getting at—when you have a conversation because of the way that your brain processes information, it’s like a checklist. “Did they play sports?” Yes. “Have they been on teams before?” Yes. “Have they turned on a computer before?” Yes. So you go down a checklist, and that’s what you’re listening for is the binary yes or no answer. Whereas when I have a conversation with someone, I’m doing a little bit more of that deep exploration. “Okay, Chris, did you play sports in high school?” Yes. For me, that’s not a satisfactory enough answer. “Well, tell me about that experience. What was the sport? What was the team dynamic? What role or position did you have? Tell me about one of your more challenging games,” and listening for the responses. So if you said, “Well, I was on the lacrosse team in high school. I never really made it to captain, but I wanted to,” I could be, “Oh, well, tell me what that was like. Why didn’t you make it to captain?” “Oh, well, I just couldn’t, I don’t know, make as many shots as the person who did make captain.” “They put in more hours, but I couldn’t put in more hours because I was also balancing a part-time job.” “Oh, okay, that makes sense.” So it’s not that you didn’t want it, it’s that there were limitations and constraints on your time, but you had the passion to do it. There were just obstacles in your way. So it’s really starting to pick apart the nuance. Or you could say, “Yeah, I played lacrosse in high school.” “Oh, so tell me about some of your favorite memories of that.” “Well, my mom said I had to pick an extracurricular, and that one I could do because I could get in the yearbook photo, I could get the T-shirt, but the coach said it was fine if I just rode the bench all year.” Two very different answers to the same question. Christopher S. Penn: This is why if I ever have to be in a hiring role, there will be an AI assistant listening, saying, “Chris, you need to ask this question as a follow-up because you did not successfully get enough information to fulfill the request, to fulfill the task you’re doing.” Katie Robbert: But that’s a really important point. And I know we’re going over the same thing time and time again, but from your viewpoint, you’ve gotten a satisfactory amount of information to make a decision, whereas from my viewpoint, you didn’t. Versus vice versa. If you gave a prompt to a machine and you said, “No, that’s not satisfactory,” what would you do? Christopher S. Penn: Say, “You need to do this and this.” Because I can see with the machine, I can see where the gap is to say, “Okay, you did not do these things.” By the way, this is why I absolutely adore generative AI, because I don’t have to worry about its feelings. I could say, “Here’s where you failed, you have failed. This was a catastrophic failure. Try again.” Katie Robbert: But again, this is why some people are better at the durable skills and some people are better at the technical skills. And there’s room for both at the table. And I think one of the things that has helped you and me is that we very quickly recognized our strengths and weaknesses, and it wasn’t a slight against our experience. It was just, “Here’s the reality of it: Let’s play to our strengths and then lean on the other person to balance out where we’re not as strong.” Christopher S. Penn: Exactly. Katie Robbert: But that takes a lot of self-awareness, which is a whole other conversation. Christopher S. Penn: That is a durable skill all of its own. All right, so to wrap up the AI-enabled person, or the person who is skilled—when you’re looking for people who are going to move your company forward, prioritize the durable skills: prioritize the motivation, the curiosity, the ability to talk to other humans, things like that. Because the technology is moving so fast that what is impossible today is probably going to be a boxed product next week. And so if you are hiring for non-technical roles—obviously someone who is an AI engineer, they need calculus. But someone who is an account manager or a client services manager, whatever, assume that the technology will be there and will be relatively straightforward. Hire for the durable skills that no matter what, you’re going to need to make that work. If you’ve got some stories that you’d like to share about how you are doing hiring and to answer that question—should we hire, retrain, outsource, or replace Popeye or free, select—go to TrustInsights.ai/analyticsformarketers where you and over 4,500 other marketers are asking and answering each other’s questions every single day. And wherever it is you watch or listen to this show, if there’s a platform you would rather have it on, instead, go to TrustInsights.ai/TIpodcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Speaker 3: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the “So What?” Livestream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—data storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI. Sharing knowledge widely, whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business. In the age of generative AI, Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Weekly planning is the single most overlooked skill holding salespeople, sales leaders, and entrepreneurs back.In this video, I break down the exact weekly planning system I've used to go from being a top-producing sales rep to building and leading a scalable organization. Over the last decade, this framework has helped me generate over $5M in personal commissions, win a Golden Door Award (top 0.01% of door-to-door sales), recruit and train hundreds of reps through Sparta Solar, and build a life that's aligned across business, fitness, faith, and family.After working with thousands of sales reps, managers, and leaders — and learning directly from top performers and billionaires — I've seen one consistent pattern:the lack of weekly planning is the #1 reason people stay stuck.Sales success isn't about working harder. It's about being intentional. Selling is roughly 80% mindset and 20% tactics, and the way you enter your week determines whether you operate from a proactive, confident mindset or a reactive, chaotic one.In this video, I walk you step-by-step through the weekly planning process I use personally and inside my company. This is the same structure I've borrowed, refined, and applied from some of the highest performers in the world.

Actionable advice for finding success on Pinterest, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content with Kate Ahl from Simple Pin Media. ----- Welcome to episode 555 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy for Food Creators in 2026 Pinterest has changed a lot in the last year — and food creators are feeling it. With the rise of AI-generated content (aka "AI slop"), many established bloggers have seen traffic declines, while newer creators are still finding success on the platform. In this episode, we're joined by Kate Ahl of Simple Pin Media, to break down what's really happening on Pinterest right now. We talk about how AI has impacted the platform, whether Pinterest still offers a strong ROI for food creators, and what strategies actually work in 2026 — especially if you're an established creator wondering whether Pinterest is still worth your time. Kate also shares practical, actionable advice for using Pinterest more intentionally, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content. Three episode takeaways: Pinterest can still be a valuable traffic and revenue driver — While overall Pinterest traffic is down year over year, the platform continues to deliver high RPMs, meaning the traffic you do get can be more valuable. Instead of chasing volume, creators should focus on quality traffic, clear intent, and how Pinterest fits into a broader marketing strategy. Human-generated, trust-building content matters more than ever — As AI-generated content floods Pinterest, users (and the platform itself) are craving signals of authenticity. Showing your face, branding your images, and creating recognizable visual styles help Pinterest understand that there's a real person behind your content — and help users decide who they trust enough to click. Pinterest success requires patience, experimentation, and intentional strategy — Pinterest is no longer a "set it and forget it" platform. Keyword research, thoughtful image design, testing different formats, and committing to a strategy for 6–9 months are key. Creators who treat Pinterest as a long-term marketing channel (rather than a quick win) are best positioned to succeed. Resources: Simple Pin Media Pinch of Yum Pinterest Predicts 2026 Canva Safiya Nygaard — I Bought Scam AI Dresses from Pinterest Skool SPM Insiders The Last Invention The Simple Pin Podcast Follow Kate on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.