Podcasts about ROI

Scaling spinal decompression doesn't have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you'll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable outcomes for doctors and patients.In this episode you will:Learn how to pair clinical excellence with systems that scaleUnderstand why disc patients require a different communication styleSee how one machine and one protocol can standardize resultsIdentify the traits of partners who succeed quickly versus those who stallDiscover a cash-based model that drives both impact and freedom Episode Highlights01:32 – How Dr. Caleb and Dr. Chad came together to serve disc patients with a new model03:17 – Why disc cases were the hardest to manage with traditional chiropractic care04:21 – The origin of Genesis and how combining systems with decompression created a breakthrough05:30 – The first expansion and how one partnership grew into 70 offices in 26 states07:13 – Forming the partnership quickly and the unique challenges of merging practices08:25 – Why disc patients require a completely different consultation and ROF09:12 – Discovering Genesis as a principled decompression business aligned with chiropractic values11:21 – Why seasoned chiropractors with established offices are the best partners12:42 – Referral-based growth and why alignment matters more than advertising14:54 – Defining success by aligning vision, values, and behaviors16:01 – Identifying ideal partners who are coachable and ready for a proven recipe17:30 – Why Genesis insists on one machine and one protocol for predictable outcomes23:07 – The DRX9000 advantage and why true decompression differs from traction24:27 – Building confidence through results and standardized care protocols26:35 – Plug-and-play systems that save time and act like a “comfort blanket”27:20 – The “do it stupid” concept and how overthinking stalls success28:51 – A success story: multiple months at $100K+ from decompression services31:05 – Trends in chiropractic and why Genesis is built to outlast fads33:18 – Disc herniation as a growing problem that requires mechanical solutions34:24 – Long-term stability and why decompression offers lasting impact for practices37:25 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Medic Cloud please visit:  https://mediccloud.com.au/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Empathy is the key to effective marketing. You've heard that here before. But what is really going on in the brains of savvy buyers, and how can we tap into that - not to manipulate, but to connect and engage with what they need and who they want to be?Today, Rai Cornell shares her unique journey, including being a psychologist in the prison system. We discuss how to appeal to today's savvy buyers and why everyone is a skeptical buyer. We talk about the mistakes companies make when they "pitch” and why 70% of the sales process is actually done before the salesperson does that pitch. And some examples of effective tactics and campaigns we've both seen. And a real treat today: you know the old marketing adage of helping prospects know, like, and trust you? Rai breaks down HOW to achieve each of those steps by taking about the brain's neurotransmitters and the chemicals activated at each stage, so you can best engage your audience at each step. And we discuss the ethics of empathetic marketing and how to avoid manipulation or coercion at all costs, as well as the importance of internal feedback loops to consistently practice empathy with your customers.To access the episode transcript, please search for the episode at TheEmpathyEdge.com.Key Takeaways:Prioritize understanding the gatekeeper, not just the final buyer, especially in B2B sales situations.Everyone you are selling to is a human. They will have both logic drivers and emotional drivers.If you want to be efficient with your marketing dollars - spending less, doing more, and getting more ROI - empathy is the way to do it because you have to slow down and understand who the other person is.Utilize the power of neurotransmitters - dopamine and oxytocin - to maximize know, like, and trust. "Be altruistic. Understand the situation. This is where empathy comes in. You have to understand the situation that they're in before they want to buy your solution." — Rai CornellEpisode References:Nike, If You Let Me Play Ad CampaignSubaru crashed car ad, They LivedFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About Rai Cornell, CEO, Cornell Content Marketing:Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. Rai helps B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai's marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers.Connect with Rai:Email: rairose@cornellcontentmarketing.comCornell Content Marketing: cornellcontentmarketing.comLinkedIn: linkedin.com/in/raicornellConnect with Maria:Get Maria's books on empathy: Red-Slice.com/booksLearn more about Maria's work: Red-Slice.comHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceThreads: @redslicemaria

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In episode #163 of

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the final event, and covers all of the specific calculations you need to know to accurately find your Marketing ROI. Dale presents a compelling case for revolutionizing how marketing investments are understood, measured, and communicated. This episode transforms complex financial details into digestible insights, revealing why relying solely on current period revenue versus cost fails to capture the true impact of marketing efforts.Within this conversation, critical topics emerge around the technicalities of accurately quantifying the "R" (Revenue) and "I" (Investment) in marketing ROI. Dale dissects how traditional methods often overlook time lags between marketing initiatives and realized revenue, especially in B2B environments where extended sales cycles are norm. Through detailed examples, the episode guides listeners on associating past marketing efforts with current revenue, emphasizing the significance of contribution margin and proper attribution of marketing expenses. The discourse further unveils the misconception that brand marketing takes time to produce results, illustrating its immediate and lasting impact, and how historical brand efforts inflate future ROIs.Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we are joined by Mirat Dave and Danish Butt of Swiftwater & Co. as they step into the studio to make a simple claim, investigations and legal operations should serve the business, not slow the business. Mirat traces a path across law, technology, and global risk, then explains why a team blending strategy with implementation drew him to Swiftwater. Danish shares a wry origin story from early e-discovery days and outlines Swiftwater's north star, the seven C's, connecting, caring, collaboration, creating, curiosity, courage, and confidence. The tone stays pragmatic, no hype, and a few laughs land along the way.Global scope often triggers the “Germany is different” objection. Mirat acknowledges regional nuances, then reframes the discussion, most of the process is common across borders. The move that matters is standardization plus smart technology, including AI, to shift from linear headcount answers to scalable capacity. The payoff is speed, consistency, and lower risk. The team urges leaders to act like business owners, align processes to growth, margin, assets, and purpose, and resist the reflex to hire without redesigning the work.Budget hurdles come next. Leaders struggle to win funds for process change or platforms, while headcount requests sail through. The fix is storytelling backed by math, present a structured plan, expected savings, and a clear ROI in the language a CFO or GC uses daily. Danish widens the lens on metrics, many teams still track counts and cycle times, while value measures like revenue protected or reputation preserved sit at the bottom of the list. The guidance is to flip that order, tie decisions to value, and approach AI as a set of pointed use cases with measurable outcomes, not a monolith.Legal ops gets a moment in the spotlight as the quiet power. Danish reminds listeners that service functions exist to help the organization win, recognition matters, yet trust erodes when tools take center stage over results. Mirat presses the enablement mindset with a memorable image, legal, risk, and investigations are the pit crew, the business is the driver. Faster pits win races. He shares examples, a government contractor lifted renewal success by turning compliance visibility into proactive reminders and playbooks. In investigations, trend analysis by region, level, and timing surfaces fixes that reduce incoming allegations, lighten workloads, and raise quality.The crystal ball stays practical. Danish advises teams to treat AI as a working style backed by a two-year plan, prepare data, pick targets, and avoid both freeze and frenzy. Mirat expects investigation platforms to evolve from reporting systems into work systems, triage, plan creation, interview guidance, and repeatable playbooks that lift speed and consistency.Listen on mobile platforms:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[Special Thanks to ⁠Legal Technology Hub⁠ for their sponsoring this episode.] Blue Sky: ⁠⁠@geeklawblog.com⁠⁠ ⁠⁠@marlgeb⁠⁠⁠⁠⁠⁠⁠Email: geekinreviewpodcast@gmail.comMusic: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jerry David DeCicca⁠⁠⁠⁠⁠⁠⁠⁠⁠ Transcript:

Hoy traemos un resumen de las noticias más importantes. En México, la presidenta Claudia Sheinbaum afirmó que la política de seguridad es soberana, destacando la reducción del 25% en los homicidios. Asistió a la toma de protesta del nuevo Poder Judicial, el primero con jueces elegidos por voto popular, un hecho que ha generado un fuerte debate. A nivel global, la tensión aumenta en Venezuela tras un despliegue militar en respuesta a maniobras de EE. UU. en el Caribe. En Europa, la presidenta de la Comisión Europea, Ursula von der Leyen, fue víctima de un presunto ataque cibernético ruso que afectó el GPS de su avión.¿Cansado de proyectos de IA sin resultados? En STRTGY eliminamos el riesgo. Somos la consultora en Inteligencia Artificial que valida el ROI de tu proyecto antes de la implementación. Arquitectamos soluciones a medida para garantizar tu ventaja competitiva. Invierte en certeza, no en experimentos. Conoce más en www.strtgy.ai o escríbenos a arturo@strtgy.aiRecibe gratis nuestro newsletter con las noticias más importantes del día.Si te interesa una mención en El Brieff, escríbenos a arturo@brieffy.com Hosted on Acast. See acast.com/privacy for more information.

Kareem Moursy and Mohamed Allam return to share how they built and trained a cold calling team of 60+ agents that consistently produces real estate deals. They break down the hiring process, the systems for auditing and coaching, and why tonality and mirroring matter just as much as data. You'll also hear how they adapt to challenges like iOS call screening while keeping ROI strong. KEY TALKING POINTS:0:00 - Building A Call Center & Focusing On Quality Of The Caller5:49 - Managing 60 Callers8:27 - The Lifecycle Of A Lead10:43 - The Metrics Of Their Callers & Different Types Of Dialers13:52 - The Screening Feature In The New iOS17:32 - Good Management21:08 - Outro LINKS:Instagram: Nedialohttps://www.instagram.com/nedialoo/ Website: Nedialohttp://www.nedialo.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Student Loan Horror Story: A viral video highlights a 26-year-old with $90,000 in student debt paying a staggering 17% interest rate—and after years of $1,500/month payments, she owes more than the original amount. Student loan debt in the U.S. has exploded, rising from $187 billion to $1.4 trillion since 1990, while college costs are up 420%, but starting wages for graduates have only risen about 10% in the same timeframe—barely keeping up with inflation. College: Value, Costs & Alternatives: While college can still offer social, networking, and life-skill advantages, its economic ROI is often questionable unless required for a licensed profession (medicine, law, etc). Travis advocates for apprenticeships, gap years, internships, and real-world experience as superior options for most young people—letting them earn, learn, and avoid or minimize debt. He notes how much of the “go to college” push comes from outdated beliefs, social status games, and pressure from parents seeking legacy or community standing—not just from what's actually best for the student in today's economy. Why “Predatory Lending” Applies: Most 17-year-olds can't get a credit card, but can sign up for tens of thousands in college debt—often without understanding interest or repayment terms. Student debt is uniquely punishing: it cannot be discharged in bankruptcy, and high rates or compound interest can quickly balloon balances, trapping young adults for decades. Practical Advice for Young People & Parents: Parents should help teens be ruthlessly honest about risk, debt, and career clarity before co-signing on massive loans. Young people should: Take a gap year to try different jobs or internships Only consider college if a) the cost is manageable or b) a clear career path requires a degree Use tools like ChatGPT or simple calculators to run interest/amortization scenarios—understand full cost of loans. Seek real-world exposure in target fields before committing—many adults end up not using their major, making huge debts even less justifiable. Big Takeaway: The “American college pathway” is no longer one-size-fits-all. Life is long—choosing work experience, entrepreneurship, trades, or even pausing before college are often smarter risk/reward bets than saddling yourself with unpayable debt. Recommended Actions: Don't take college-for-college's-sake advice—research outcomes, run the numbers, and weigh costs. Talk openly with teens about status, debt, and future regrets. Use this episode and viral cautionary tales as starting points for family conversations before borrowing.

Apply for the 2026 Eat Blog Talk Mastermind Megan brings us behind the scenes of her high-level Mastermind group, where current members share the real challenges, breakthroughs and unexpected wins that shaped their year. If you've ever wondered what it's really like inside a high-level Mastermind, this episode offers a candid look from the members themselves. You'll hear their doubts before joining, the value they've gained, and the surprising ways the group has impacted both their businesses and their lives. Key points discussed include: - Accountability that sticks: Weekly check-ins and shared wins create real momentum and progress. - ROI beyond numbers: The value isn't only financial, it's in mindset shifts, clarity and connection. - Planning ahead with confidence: Members doubled output and learned to map content months in advance. - Feedback that matters: Honest insights from peers helped refine projects, ebooks and big launches. - Community over isolation: Deep connections replaced the loneliness of blogging alone. - Retreat magic: In-person time jumpstarted trust, collaboration and breakthrough conversations. - Unexpected growth: Members discovered they didn't need to start over, just refine what was already working. - The ripple effect: New perspectives inspired long-term vision and a true CEO mindset. Mastermind Members' Blogs Joyfully Mad by Madison The Mindful Mocktail by Natalie Bakes By Brown Sugar by Cheryl Pumpkin 'n Spice by Gayle Our Gabled Home by Anya

In this episode of the WIIRE podcast, we explore the intricacies of creative financing in real estate. Grace candidly shares her journey with a rental property acquired through creative financing, highlighting the challenges she faced and the valuable lessons learned. The discussion covers acquisition strategies, tenant management, and the critical role of location in real estate investing. Key insights include the importance of thorough due diligence when engaging in creative financing, the necessity of purchasing properties in great neighborhoods, and the potential pitfalls of rent-to-own agreements. As Grace's experience grows, so does her investment criteria, offering listeners a glimpse into the evolving nature of real estate strategies. Don't miss out on these insights—subscribe now to stay informed on the latest real estate trends and strategies!  Resources:Simplify how you manage your rentals with TurboTenantMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the business value of kindness, and how small, thoughtful changes can make a big difference in employee well-being and productivity. Tara shares the inspiring origin of Aspiritech, founded to provide meaningful employment for autistic adults, and how the company scaled into a $6 million operation serving Fortune 500 clients. She introduces powerful ideas like the “ROI of kindness” and emphasizes that neurodiversity is not only already present in most workplaces but also a source of innovation when embraced thoughtfully. Listeners will gain insights into practical strategies for fostering psychological safety, debunking myths about working with neurodivergent individuals, and how companies can start their journey toward greater neuroinclusion—often with simple, cost-free adjustments. Tara also discusses how AI, if shaped by diverse perspectives, can either reinforce biases or help break them. Whether you're a team leader, HR professional, researcher, or product designer, this episode offers fresh perspectives on designing work environments where everyone can thrive. What you'll learn in this episode: Why neurodiversity is already part of your team, even if it's not talked about The real business impact of empathy and kindness What “the ROI of kindness” means and how it can drive innovation Misconceptions about working with autistic professionals Easy, low-cost accommodations that support all employees How neurodivergent perspectives are critical in shaping inclusive AI Actionable tips for starting or advancing your neuroinclusion efforts Resources & Links: Tara May on LinkedIn https://www.linkedin.com/in/taranmay/) Aspiritech website (https://aspiritech.org) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

#278 Content | In this episode, Dave brings together five B2B marketers who aren't just talking about AI, they're actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.Here's what you'll hear:Jillian Hoefer's “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadershipJake Heap's workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutesJessica Lytle's no-code ROI calculator built in Lovable that sales reps now run live on calls to build business casesUgi Djuric's high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leadsAnton Ruis' AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personasIt's part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today.Timestamps(00:00) - – Dave kicks off in a tux (02:44) - – Record-breaking registrations (03:22) - – Meet the judges: Benny & Jess (08:10) - – Jillian's “victim of repurposing” intro (08:50) - – Building a “content concierge” GPT from research data (10:14) - – Injecting stats + quotes into blogs and decks (14:10) - – How one report fueled 9+ months of content (19:10) - – Jake on bringing AI into marketing ops (20:33) - – Turning a mascot into a 3D character with Meshy (21:18) - – Animating it in VEO 3 (no designer needed) (24:33) - – Cutting animation time from weeks to minutes (30:32) - – Jessica builds a no-code ROI calculator in Lovable (33:41) - – AEs use it live on sales calls (34:25) - – Adding benchmarks + transparency to ROI math (41:43) - – Ugi's AI engine scrapes + summarizes industry news (44:00) - – Training custom GPTs on expert insights (50:40) - – Anton's real-time buyer briefs from economic data (53:15) - – Tailoring briefs for CROs, enablement, PMMs (56:59) - – Judges crown the winning use case + Dave's wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Yield is important, but so is ROI. When budgets get tight, what are the best management decisions for your corn acres? What tools and tips make those decisions easier?On this week's episode, the Wyffels agronomy team discuss what corn growers can do to finish 2025 strong, management suggestions as we look ahead to 2026, and they give a brief update on current crop conditions.Links discussed in this episode:Wyffels Yield CalculatorWyffels Grain Drying CalculatorBetween the Rows® - Corn Pollination and Grain FillBetween the Rows® - Southern Rust

El nuevo curso político en México inicia a lo grande, con Sheinbaum enfrentando una nueva legislatura y un flamante poder judicial. La presidenta deberá lidiar con la reforma electoral, la unidad de Morena —con sus líderes admitiendo un “golpeteo interno”— y el incierto bastón trumpista. Mientras, un tribunal de EE.UU. declara ilegales la mayoría de los aranceles de Trump, un ataque israelí mata al primer ministro de los hutíes y las protestas se extienden en Indonesia. El caos político y la incertidumbre global marcan el tono. ¿Cansado de proyectos de IA sin resultados? En STRTGY eliminamos el riesgo. Somos la consultora en Inteligencia Artificial que valida el ROI de tu proyecto antes de la implementación. Arquitectamos soluciones a medida para garantizar tu ventaja competitiva. Invierte en certeza, no en experimentos. Conoce más en www.strtgy.ai o escríbenos a arturo@strtgy.aiRecibe gratis nuestro newsletter con las noticias más importantes del día.Si te interesa una mención en El Brieff, escríbenos a arturo@brieffy.com Hosted on Acast. See acast.com/privacy for more information.

R. Kenner French interviews PR expert Jeremy Knauff on how press and media can rapidly expand a business. Jeremy's core thesis: building authority status is one of the highest-leverage moves an entrepreneur can make. Third-party validation from reputable outlets (e.g., Entrepreneur, Forbes, Inc.) cuts through skepticism, shortens sales cycles, and positions you as the credible solution. Authority is reinforced by a strong personal brand—each one amplifies the other.After a severe health crisis left him “invisible” for two years, Jeremy rebuilt from scratch using PR, SEO, and social—reclaiming prominence faster than ever. That firsthand turnaround led him to pivot his agency to focus entirely on PR so he could elevate founders who deliver real value (and drown out hype-driven pretenders). He's easy to find online (“Jeremy Knauff,” SpartanMedia.com), reflecting the same visibility he creates for clients.For professionals like real estate agents, Jeremy recommends low-lift credibility builders: accumulate authentic reviews on Google and LinkedIn, and cultivate engaged social profiles via collaboration with adjacent pros (title, mortgage, appraisers). His firm audits a client's online presence, builds a PR strategy, and actively pitches journalists. Thanks to deep relationships, they can often draft and submit expert quotes on a client's behalf—fast, accurate, and on-brand—so clients can focus on revenue-generating work.A marquee case: a once high-flying franchise cratered to ~$350k revenue after online reputation attacks. By positioning the new CEO as an industry authority through sustained PR (features, contributor roles, speaking), revenue rebounded to $8M+ and attracted contracts with DOD, NASA, and major leagues. On press releases, Jeremy's nuanced view: they work when paired with direct journalist pitching and help surface you in LLMs (ChatGPT, etc.). TV spots (e.g., Fox Business' Big Money Show) are potent for showcasing personality—if the spokesperson communicates crisply—yielding reusable credibility assets (“as seen on…”).For businesses not ready for full-service PR, Jeremy launched Spartan Community (community.spartanmedia.com). The throughline of the conversation: PR accelerates trust, authority, and deal flow; combine foundational social proof and smart media strategy, then repurpose wins across channels to compound results.Takeaways• Expanding a business can significantly benefit from press exposure.• Building authority status is crucial for cutting through competition.• Getting featured in reputable media outlets enhances credibility.• A strong personal brand is essential for media visibility.• Public relations can dramatically transform a business's revenue.• Press releases can still provide ROI when used strategically.• Follow-up is key to maximizing the impact of press releases.• TV appearances can enhance personal branding and credibility.• Innovative tools can help connect trending topics to business strategies.• Affordable community resources can empower entrepreneurs to learn and grow.Sound Bites• You want to expand your business?• You have to do the follow-up?• We launched a low ticket community.Listen & Subscribe for More:

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2712: Michael Smith warns how unchecked college costs and easy credit can derail young adults before they start, then lays out practical ways parents can prepare kids early to make smarter, lower-cost education choices. You'll hear strategies for building money skills, comparing true ROI of schools and majors, and pursuing scholarships and alternative paths that keep opportunity high and debt low. Read along with the original article(s) here: https://www.financialfinesse.com/2012/06/08/i-dont-want-my-kids-to-be-crushed-by-student-loans-do-you/ Quotes to ponder: "It's becoming increasingly common for me to see people who are paying more each month in student loan payments than they are for rent." "Is there a benefit for paying $60,000 per year that you can't get by paying $5,000 - $10,000?" "One of the best gifts you can give your children is to help them avoid a lifetime of debt after graduation." Learn more about your ad choices. Visit megaphone.fm/adchoices

durée : 00:50:18 - Le Masque et la Plume - par : Rebecca Manzoni - Joachim Trier, Julia Ducournau, Ratchapoom Boonbunchachoke, Vincent Maël Cardona et Christian Petzold font leur rentrée : Un cinéaste absent qui tente de renouer avec ses filles, une ado développe un mystérieux virus, un aspirateur hanté par l'épouse décédée d'un industriel et un huis clos explosif. - invités : Murielle Joudet, Xavier Leherpeur, Pierre Murat, Florence COLOMBANI - Murielle Joudet : Critique cinéma française, Xavier Leherpeur : Chroniqueur et critique de cinéma (7e Obsession), Pierre Murat : Journaliste et auteur, Florence Colombani : Journaliste et critique cinéma (Le Point) - réalisé par : Guillaume Girault Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

durée : 00:04:52 - "Le Roi Soleil" de Vincent Maël Cardona Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Are you utilizing your email campaigns? Next week, let's learn from an Email Marketing specialist! Please join us on  Marketing with Russ…aka #RussSelfie, Episode 546August 28, Thursday, 8am PacificFeaturing Miri Lenoff Meet Miri, Marketing Specialist from Florida. She helpsbridge that gap by creating and executing tailored content strategies that engage your audience, build trust, and drive measurable growth. From crafting compelling emails and repurposing content for social media to producingimpactful video scripts, Miri ensures your marketing efforts work seamlessly together to deliver a high ROI. Connect with Miri:Linkedin: linkedin.com/in/mirilenoffWebsite: mirilenoff.comEmail: mlenoff@mirilenoff.com Connect with Me:Website: https://www.russhedge.com#Marketing #EmailMarketing #ContentMarketing #connection #inspiration #InspirationSpecialist  NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION.  Watch Here:LinkedIn: https://www.linkedin.com/events/7364684766282960897/Facebook: https://www.facebook.com/events/2449157552151142YouTube: https://www.youtube.com/watch?v=Qf-kZA0_TQo

Dr. Luis Felipe Souza, curator of the Pavek Museum Of Electronic Communication, in Minnesota, joins the "ROI" panelists to discuss the Pavec Museum.The host for the 625th edition in this series is Jay Swords, and the history buffs are Brett Monnard and Rick Sweet.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

BONUS DISCUSSION:  Dr. Luis Felipe Souza, curator of the Pavek Museum Of Electronic Communication, in Minnesota, joins the "ROI" panelists to discuss the Pavec Museum.The host for the 625th edition in this series is Jay Swords, and the history buffs are Brett Monnard and Rick Sweet.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

You ever do something 600 times in a row? That's what we're doing today. To celebrate our 600th episode, we're bringing you: 6 AI Myths You Should Stop BelievingX10 AI Systems You Must Learn and X10 AI Trends You Can't Afford to IgnoreNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Six Common AI Myths DebunkedAI as Competitive Advantage MythProductivity Gains from AI ToolsAI Copilot vs Autonomous AI AgentsEmpathy and Creativity in AI ModelsAI Job Creation vs Job LossesHuman in the Loop LimitationsTen Must-Learn AI Systems OverviewChatGPT Usage for Business LeadersGoogle AI Studio and Gemini ApplicationsImportance of Agentic Browsers and CopilotOpen Source AI Model AdoptionAI Video Platform Skill DevelopmentAI Coding Tools for Non-DevelopersEvaluating and Benchmarking AI ModelsTen Key AI Trends for 2025Digital Evidence and AI-Generated ContentThird-Party AI Chat Platform DeclineImpact of AI on Social Media AdsChanging Landscape of Web BrowsingSurge in Open Source AI SolutionsWorld Models as Next AI FrontierRise of AI-Native Consulting FirmsExplainable AI and Agentic TraceabilityAI's Influence on US 2026 ElectionsGenerative AI Impact on Remote WorkTimestamps:00:00 "Mastering AI: Myths, Systems, Trends"04:48 Exclusive AI Insights Offer07:39 AI Tools Misunderstood by Executives12:01 AI: More Empathetic and Creative13:19 "AI's Impact on Full-Time Work"17:51 Partner with Us for AI Training19:28 Essential AI Skills for 2020s22:32 "Google Gemini: Free Powerful AI Model"26:06 Copilot Access and Permissions Training29:20 Evaluating Constantly Evolving AI Models33:24 "Learn AI Coding Tools Now"37:19 "Enterprise AI Survival Prospects"40:48 Open Source's Rise Over Websites44:59 "AI Market: Speed and Accountability"48:20 AI Disrupts Work-from-Home ModelsKeywords:AI myths, generative AI, AI systems, AI trends, AI fact vs fiction, AI competitive advantage, AI productivity, AI tool deployment, Copilot, Microsoft Copilot, ChatGPT, OpenAI, Google Gemini, agentic AI, agentic browsers, AI automation, workplace AI adoption, AI training, AI business strategy, AI model benchmarking, model evaluation, modular AI solutions, Hugging Face, LLM Arena, Google AI Studio, prompt engineering, context engineerSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Minnesota Vikings are worth 6.25 billion according to Forbes; The Vikings are 21st among the 32 teams; Why the Wilf Family has received a great ROI since buying with the Vikings; How do the Vikings become more valuable and more on Purple Daily. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hoy Paco y Roi hablan del descanso. En el podcast premium, Rebe y yo hablamos de bodas. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

On today's episode, Dr. Mark Costes welcomes back marketing expert and CEO of CMOShare, Ryan Gross, for an in-depth conversation about the transformative role of AI in dental marketing. They dive into how AI has evolved from novelty to necessity, with real-time applications improving everything from phone call conversions to website performance and patient scheduling. Ryan shares how his company leverages AI to create adaptive websites, analyze massive data sets, and deliver original content that ranks with Google's evolving algorithm.  They also discuss the rise of AI-powered call bots and how they're revolutionizing after-hours and weekend patient acquisition. The conversation touches on fee-for-service vs. PPO marketing strategy, how to calculate true ROI, and what to look for when hiring a dental marketing agency in this new era. If you're a practice owner looking to future-proof your operations, this is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Ready to take your law firm to the next level? This high-energy episode with Charley Mann, founder of Law Firm Alchemy, reveals the marketing and mindset shifts that separate thriving firms from struggling ones.From mastering referral marketing and crafting irresistible social media ads to avoiding SEO pitfalls and adopting a true CEO mindset, Sam Mollaei and Charley deliver strategies you can implement immediately. This isn't just inspiration—it's your roadmap to building a firm that thrives on trust, innovation, and unparalleled client service.Your next level is waiting. Tune in, take notes, and get ready to lead your law firm to success. Let's dive in!Key Takeaways from Sam and Charley:1. Referral Marketing as a Cornerstone for Law FirmsReferral marketing remains the most reliable strategy for law firms, especially in consumer-focused areas.It requires consistent relationship-building through personalized outreach, making a well-maintained contact list indispensable.2. Effectiveness of Social Media AdsSocial media ads on platforms like Meta, TikTok, and YouTube yield high ROI with precise targeting and clear messaging.Rigorous testing of lead forms and ad copy ensures better lead quality and optimized results.3. Pitfalls in SEO and Digital MarketingSEO often provides poor ROI compared to strategies like increasing client reviews or running ads.Law firms must own their digital assets, such as Google Analytics and websites, to retain control and ensure transparency.4. Consistency and Specialization in MarketingFocused efforts, like weekly emails and newsletters, build trust and keep firms top of mind.Mastering one platform or strategy before expanding helps maximize results and prevents inefficiency.5. Mindset for Success in Law Firm GrowthAn entrepreneurial mindset built on openness and adaptability is key to growth.By embracing challenges and staying consistent, successful law firm owners unlock both traditional and innovative opportunities. "When you go through the motion and start sharing [your ideas and knowledge] with the world, you enjoy it. You enjoy the process. Also, you level up when it comes to those fields, and it acts as a daily affirmation [and keeps you top of mind for your audience]." — Sam Mollaei"There is no actual gatekeeper. It is entirely incumbent on you to say, 'I'm allowed to control my future...to communicate with people...to market myself...to provide a level of quality in my services [that seems of an absurd degree of value].' You get to make all those choices." — Charley MannGet in touch with Charley Mann:Website: https://www.lawfirmalchemy.com/LinkedIn: https://www.linkedin.com/in/charleymann/

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today.Guest Name: Joshua Dodson, CEO and consultant at Honed ConsultingGuest Social: https://www.linkedin.com/in/joshuadodson/Guest Bio: Joshua Dodson is a strategic marketing leader who knows higher education inside and out. With nearly 20 years of experience, he brings a unique perspective from working both inside institutions and as an outside consultant helping universities transform their marketing approach.Joshua's career spans roles as an instructor, university AVP of digital marketing, web analytics strategist, and former Vice President of Marketing & Innovation at VisionPoint, where he led integrated marketing and web teams. He's known for consistently anticipating market trends, building consensus, and delivering measurable ROI on every project.His track record speaks for itself—Joshua has helped modernize enrollment and marketing programs at major institutions including Bentley University, where his work generated the most marketing-generated leads in the university's history, plus Southern New Hampshire University, Eastern Kentucky University, and Lincoln Memorial University.Beyond consulting, Joshua is a passionate educator and sought-after speaker who has delivered keynotes at national higher education marketing conferences and taught over 500 students as a faculty member with HigherEdExperts. He continues sharing his expertise through Dodson Academy (https://dodsonacademy.com), where he teaches professional development classes in marketing mix modeling, SEO, web analytics, and strategic marketing planning.As CEO and consultant at Honed Consulting (https://honed.agency), Joshua works across multiple industries but specializes in higher education and non-profit marketing, helping organizations strengthen their performance marketing capabilities. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!How do you make yourself matter to your local community? If you're a hardware retailer, what you have to offer is more than nice; it's a necessity. Ace Hardware gets it. They are innovative players in the retail media landscape with RedVest Media, designed to drive embedded community relationships that translate into measurable ROI advantages. Join Shelley and Molly Hjelm, Corporate Vice President of Retail Media, as they discuss how Ace Hardware is riding the seismic shift in retail media and leveraging authentic community connections to create marketing experiences that feel helpful rather than intrusive. With 5,100 stores generating 50 million monthly site visits and a 30 percent year-over-year ecommerce growth rate, Ace is a local chain that has quietly built a massive digital ecosystem that rivals those of major retailers. Most striking is how their 73 million ACE Rewards members and thousands of vendor partnerships co-create unprecedented customized opportunities—where local store owners anticipate what their communities need and deliver a personalized retail experience customers care about remember.Special Guest: Molly Hjelm, Corporate Vice President, Retail, Ace Hardware For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Fundraisers Friday cohosts Julia C. Patrick and Tony Beall dive into a thought-provoking conversation about the future of corporate sponsorships, the changing dynamics of nonprofit partnerships, and the launch of their new book, The Architecture of Fundraising.The show kicks off with Julia setting the tone for a discussion that is anything but light—because corporate sponsorships in 2026 will demand more strategy, accountability, and creativity than ever before.Tony adds his perspective, explaining how employee engagement has overtaken gala tables as the centerpiece of sponsorship. He explains: “When structured well, employee engagement helps a corporation develop emerging leaders through volunteerism, while strengthening teams through shared service experiences.”Julia expands the conversation by connecting sponsorships to employee retention, HR priorities, and brand loyalty. She shares real stories from her career, including the tough calls nonprofits face when lucrative corporate dollars come from companies with misaligned values. Together, the cohosts explore how consumer behavior and corporate reputation intersect with philanthropy, reminding us that today's donors and customers expect alignment of values, not just a logo on a program.The episode doesn't shy away from controversy. DEIB funding withdrawals, politically charged sponsorships, and “cancel culture” pressure on corporations have already reshaped the landscape. Julia tells of an advisory board that lost funding simply for using DEIB language, while Tony points to Pride organizations nationwide that saw longtime sponsors retreat. Yet both emphasize that diversification of revenue, transparent policies, and mission alignment are essential for weathering these storms.Technology and data are also at the forefront. Sponsors are no longer satisfied with anecdotes or temporary goodwill; they want measurable outcomes. Julia and Tony challenge nonprofits to track impact rigorously, report frequently, and integrate sponsor ROI into community stories. The conversation makes clear: numbers, stories, and values all matter—and nonprofits that can weave them together will win long-term partnerships.This episode motivates nonprofits to rethink how they approach corporate sponsors. The message is unmistakable: the future of sponsorships is about long-term vision, measurable impact, and authentic alignment.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

You know I love a good rental side hustle with recurring revenue and strong ROI. But in this example, there's no equipment to buy, no delivery logistics to deal with, and no tenants' trash in your place, which leads to some really strong margins. John Michael from TownRankSEO.com started this journey just this past February. He is a longtime Side Hustle Show listener who recently started building and renting out simple local websites. Websites are digital real estate. And if the location is right — namely, if it shows up at the top of Google — that could be worth quite a bit to the right tenant. Tune in to Episode 693 of the Side Hustle Show to learn: How to research profitable local niches for website rental What it takes to build and rank these sites quickly Creative ways to find business owners who need leads The unexpected SEO consulting opportunities that emerged Want more? Hit up Website Rental Coaching. Full Show Notes: Renting Out websites? How to Build Recurring Revenue with Simple, Local Sites New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! Policygenius — Compare free life insurance quotes from top companies and see how much you could save.

The GPT-5 rollout was messy. Then, Google went AI ship crazy. In between all of that, OpenAI released some powerhouse features inside ChatGPT that seemingly no one is paying attention to. Join us as we uncover them and give you a leg up on everyone else. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Five Overlooked ChatGPT Features RecapFlashcards with Quiz GPT Interactive ToolCustom ChatGPT Personalities ExplainedAdvanced Voice Mode in ChatGPT & GPTsGmail and Google Calendar Auto ConnectorsCustom Instructions for ChatGPT ProjectsProject Folders vs. Custom GPT OrganizationChatGPT Agent Mode New Use CasesTimestamps:00:00 Overlooked ChatGPT 5 Features05:06 Unannounced OpenAI Updates Discussion09:02 Personalized Learning with LLMs10:58 GPT-4 Personalities Address Sycophancy14:12 Custom Instructions and Personalities in ChatGPT18:00 Custom GPT Voice Limitations21:38 Streamlining Email with AI Prompts25:10 Custom Chat Instructions Toggle28:43 Customizing ChatGPT: Flexibility Challenges31:02 "AI Updates and Sharing Instructions"Keywords:ChatGPT, GPT-5, GPT 4o, OpenAI, ChatGPT features, overlooked ChatGPT updates, custom personalities, flashcards, GPT quiz, interactive quiz, advanced voice mode, voice mode updates, ChatGPT connectors, Gmail connector, Google Calendar connector, auto connectors, custom instructions, ChatGPT projects, project memory, ChatGPT organization, ChatGPT folders, project only memory, memory settings, ChatGPT system prompt, ChatGPT hallucinations, ChatGPT prompts, ChatGPT deep research, custom GPTs, Canvas mode, Notebook LM, Gemini, Gemini live, Claude, Anthropic Claude, email management with AI, AI productivity tools, AI for business leaders, AI learning tools, AI-powered flashcards, interactive learning AI, personalized AI, AI chat modes, sycophantic GPT, ChatGPT tone settings, ChatGPT settings, AI updates 2025, AI task automation, AI-driven workflow, ChatGPT troubleshootingSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Send me a message Realtors basically light money on fire every single month… and then pretend it's “investing.”

Today I'm joined by Jake Cronin, CEO and Founder of Siro. The untapped profit potential hiding in F&I, winning strategies to secure consent to record customers, using data to diagnose dealership challenges—and more. This episode is brought to you by: 1. BizzyCar – CDG's Recall Tracker powered by BizzyCar monitors 70M+ vehicles with open recalls, packed with insights: timelines, fix status, campaign numbers—everything you need to bring lost customers back. Transform your recall management today @ http://www.cdgrecalls.com 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com 3. Siro - Siro helps dealers unlock the full value of every sales conversation. By combining AI with in-person sales tech, Siro captures, analyzes, and activates showroom interactions so managers and reps can make smarter decisions, faster. Learn more at https://www.siro.ai/ Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠ Topics: 00:22 How will Series B funding help? 01:29 What inspired Jake's sales journey? 04:14 Cero: Google Analytics for showrooms? 06:23 Implementing Cero in dealerships how? 13:35 Overcoming sales team skepticism? 18:39 Fixing fixed ops problems? 19:52 Data insights boost sales how? 21:26 Quantifying Cero's ROI? 35:18 Future of in-person recording? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You'll Learn The difference between audience, customers, and community—and how to move people through each stage Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses A promo timeline for events: content to post 30/14/7/1 days out to fill the room How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV Post-event follow-up that converts one-time attendees into loyal community members Guest Resources Website: brandfeltactivation.comLinkedIn: linkedin.com/in/ambertheactivatorInstagram: @ambertheactivator Ideal For Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

The future of Insurance Sales is HERE We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back. Text AI to (816) 727-7610 to join the Waitlistwww.agencycoachai.comWatch the full episode on YouTube: HEREText (816) 727-7610 — I want to hear your biggest takeaway!What's in this episode:If you're looking for the silver bullet in insurance, stop searching—Larry Lucas shows you how to build it yourself. With 25 years of experience and a #49 national ranking, Larry reveals the simple systems, cultural shifts, and appointment strategies that drive consistent growth. From handwritten postcards to the 10% financial services rule, this episode is a masterclass in building a business that lasts.[00:00] Why agents fail searching for silver bullets[01:00] Larry's 25-year journey to top 50 in the country[02:00] The secret behind systems that scale[04:00] #1 advice for new agents: pay your taxes[05:00] The power of cross-selling single-line households[07:00] Handwritten postcards that still drive results[09:00] Why in-person appointments beat phone calls[11:00] Onboarding systems that boost retention[14:00] Why Larry still meets clients after 25 years[16:00] The hardest thing to delegate as an agent[20:00] Training your team to “sound like you”[23:00] Evolving team structure for sales + service[28:00] Opening a second office the right way[30:00] Building culture and compensation that keeps people[34:00] Setting production expectations for producers[36:00] The 10% rule: apps → financial services[39:00] Breaking ceilings with simplicity and consistency[40:00] The #1 thing agents should stop doing: ignoring ROI[44:00] Make decisions with sample size, not emotionsConnect with Larry: HERETEXT MICHAEL DIRECTLYHave a question or want to talk to Michael directly? It's really him, not a robot. Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales AcademyTry it: CLICK HERE Tools + Free Resources https://www.weaversa.com Connect with Michael OnlineLinkedIn: linkedin.com/in/michaelweaverwsaYouTube: @michaelweavertrainingFacebook: facebook.com/themichaelweaverInstagram: @michaelweaver

Is your CRM helping you drive placements—or just creating more admin work? In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug Media) sits down with Casey Peddicord (Senior Director of Channel Sales at SmartBug) to uncover the biggest mistakes staffing firms make with CRM strategy—and how to fix them. From poor adoption and messy data to clunky handoffs between recruiters and sales, Casey shares why so many firms struggle to get real ROI from their systems—and what a healthy, revenue-driving CRM should actually look like. You'll learn: ✅ The top pitfalls staffing firms face with CRM adoption and usage ✅ How to spot the warning signs your CRM is costing you placements and revenue ✅ What separates “using” a CRM from optimizing one ✅ How HubSpot helps break down silos between sales, recruiters, and marketing ✅ Practical steps leaders can take today to improve CRM performance Whether you're relying on a legacy staffing CRM, piecing together spreadsheets, or trying to integrate an ATS with your tech stack, this episode will help you rethink how CRM strategy should work for your business. ⏱️ Key Highlights: [01:08] Why recruiters resist CRM adoption (and how leadership buy-in changes everything) [02:32] Data overload: when CRMs become a chore instead of a growth engine [03:55] Missed placements: spotting signs your CRM is quietly draining revenue [06:25] Using vs. optimizing a CRM — why it's the difference between record-keeping and revenue-driving [12:20] What a healthy CRM system looks like for staffing firms today [16:56] Breaking down silos: aligning sales, recruiters, and marketing inside your CRM [22:04] How HubSpot automation turns handoffs into handshakes [27:21] The role of AI in scaling recruiter productivity without losing the human touch [30:04] A quick-win staffing metric you can improve this week [32:03] The mindset shift: moving from “reporting tool” to “revenue tool” [33:52] How SmartBug helps staffing firms customize and optimize HubSpot for growth

Training is often the first thing cut when budgets tighten. But what if you could show that training delivers measurable ROI? This episode of the Smart Buildings Academy Podcast focuses on how to justify training investments using numbers that matter to leadership. You'll learn how to turn training into a proven profit driver. We cover: Why training is undervalued and how to change that What to track before and after training to prove ROI A clear framework to quantify training impact Real-world examples from contractors and facility owner How to position training as a profit engine If you need to defend or grow your training budget, start here.

In this episode of “This Is Purdue,” we're talking to Matt Butler, the senior associate commissioner and chief academic officer for the Indiana Commission for Higher Education, and Brent Yeagy, president and CEO of Wabash National Corp.  Matt is a Purdue College of Liberal Arts alum and a higher education and workforce expert, previously serving as a senior policy advisor for former Gov. Eric Holcomb. Now he works to ensure that Indiana's postsecondary offerings are meeting current and future workforces where they are. Brent has spearheaded strategic direction and operations for Wabash since 2018. As a campus partner and Purdue College of Engineering alum, he's seen firsthand how Boilermakers are driving innovation and excellence at scale.   And today – in an intriguing roundtable discussion – they're diving into a hot-button issue: Is college still worth it?   In this episode, you will:   Hear why a college degree remains crucial, now more than ever, empowering students to grow and plan for their futures.  Discover why a Purdue degree is an invaluable investment from both industry and government perspectives. Learn how Purdue's continued frozen tuition benefits bottom lines for Indiana students and families, addresses student debt, and sets a national standard.  Understand what traits and experiences top employers are seeking from new graduates and why Purdue's role as a premier land-grant research institution is key to providing students with well-rounded opportunities.  Gain insights into Purdue and Wabash's strategic relationship and how it's delivering top-tier sustainability research and innovation in the transportation industry.   Find out how the university's evolving offerings and the state's higher ed initiatives overall are enhancing the ROI for students and families.   You don't want to miss this timely episode with Boilermakers who are making great strides in Indiana higher ed and industry innovation to provide a wealth of academic and professional opportunities for current and future college students!  Learn more about your ad choices. Visit megaphone.fm/adchoices

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of turning high-profile moments into powerful opportunities for advertisers. David breaks down common mistakes brands make, strategies for staying authentic, and the four pillars for success he shared at POSSIBLE—our favorite presentation of the entire conference. If you want actionable insights on how to turn cultural relevance into measurable ROI, this conversation is one you won't want to miss.Key Takeaways:// What tentpole marketing really means today—and how the definition is evolving in an always-on, digital-first landscape.// How to authentically connect with audiences during cultural and industry moments without forcing the brand fit.// The four proven strategies for tentpole success that Paramount uses to deliver impact at scale.// Mistakes brands should avoid when trying to insert themselves into cultural conversations.// How to measure ROI when investing in tentpole-related campaigns.// Where audience expectations are heading in 2025 and beyond, and what marketers need to pay attention to now.Connect with David: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the Move The Ball podcast, host Jen Garrett dives into the art of mastering the strategic "Yes" and the career-saving "No." Drawing from her experience in leadership, branding, and consulting with elite professionals, Jen shares actionable frameworks for making intentional decisions that align with your long-term goals. Learn how to evaluate opportunities, apply decision-making filters, and position yourself for success by saying "yes" to what matters—and "no" to what doesn't. Plus, discover resources to further your growth, including the Executive Edge newsletter and Move the Ball Digital Workbooks. Episode Highlights: 3:24 — Defining a strategic Yes: Intentional, not reactive 3:49 — The Alignment and ROI Test: Brand fit, time investment, potential upside 4:33 — The importance of alignment with long-term goals 6:17 — The right Yes is about positioning your work for the right audience 6:48 — The power of a career-saving No: Real-life examples 7:14 — Saying No can strengthen your reputation and credibility 8:50 — Your brand positioning as your ultimate compass IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Everyone loves the idea of a packed event that fuels connections, drives referrals, and elevates your brand. But if we're honest, most real estate events flop.  The vibe is off, the wrong people are in the room, and the whole thing feels like a desperate networking contest instead of a place where top producers actually want to be. Here's the truth: it's not about the headcount, the flashy theme, or how many business cards you collect. It's about the energy you bring, the quality of the people in the room, and the intentionality before, during, and after the event.  When you master that, events stop being a gamble and become your most powerful business development tool. Is your event being too self-centered the reason no one's attending? What other mistakes are agents and organizations making with their events?  In this episode, Orlando Real Producers and branding expert, Aaron Ludin, returns.  Aaron's built one of the top five franchises in the entire company, not just by publishing, but by throwing some of the most impactful real estate events in the country. He has cracked the code on why people show up, what makes them stay, and how to make sure your events never fall flat. Today, we dig into Aaron's event formula, before, during, and after, and uncover the mindset shifts and tactical strategies that separate events people remember from events they regret.   Things You'll Learn In This Episode  Stop chasing the wrong crowd Too many vendors waste time nurturing “someday” agents. Why should you stop offering free consulting to people who won't move the needle and instead double down on the ones already doing business? Stack the deck A successful event doesn't happen by chance. How do you build in guaranteed attendance? Is hoping people show up the fastest path to empty rooms?  Connection > performance Your job as the event host isn't to be the star of the party. It's to work the room like a puppeteer. What should you be doing during the event?  Follow-up is the forgotten superpower The real ROI of an event often happens afterward. How do you capture feedback, synthesize lessons, and turn one event into a stepping stone for the next?   Guest Bio Aaron Ludin is a speaker, author, coach, and owner of Orlando Branding Agency, and Publisher of Orlando Real Producers. Orlando Branding Agency, a Florida-based firm, serves thousands of real estate professionals, helping agents with client retention through follow-up systems and strategic gifting. Aaron is a graduate of the University of South Florida with a Bachelor's Degree in Marketing & a Master's Certification in Sales Management. Aaron is a serial entrepreneur and Hall of Fame member with Vector Marketing/Cutco Cutlery. Follow @aaron.ludin on Instagram.     About Your Host Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.    Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

In this Executive Spotlight, Professional Carwashing & Detailing's Brian Ankney sits down with Ryan Mogged of Triadex to explore how carwash operators can maximize marketing ROI through advanced targeting tactics. Mogged explains how mobile data, connected TV (CTV), programmatic ads and direct mail are transforming customer acquisition and retention. From geo-fencing competitors' locations to leveraging online search intent, operators now have powerful tools to reduce wasted spend and track real customer behavior over time. The conversation also highlights the impact of new mover campaigns, custom propensity modeling, and innovative formats like plastic gift card mailers — all designed to help car washes attract loyal members and boost profitability.

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva's growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500.Dave, Emma, and Kristine cover:How Canva balances brand-building with pipeline accountability, and why they view brand investment as long-term growth.The playbook Canva uses to turn bottom-up adoption into enterprise deals, including how product signals guide upsell and expansion.How their team structure, data science investments, and creative bets (like the Love Your Work campaign) work together to scale B2B marketing without losing Canva's approachable brand identity.This episode offers a practical look at how one of the world's most recognizable platforms approaches B2B growth.Timestamps(00:00) - – Intro (03:48) - – Canva's marketing org structure (06:48) - – Blurring B2B and B2C (11:48) - – How Canva measures marketing impact (16:48) - – Turning free users into enterprise deals (21:48) - – Data science's role in marketing (24:48) - – Balancing brand bets with ROI (31:23) - – Inside the “Love Your Work” campaign (38:23) - – How Canva executes large campaigns (42:23) - – Building enterprise credibility and trust (45:23) - – FedEx case study on brand governance (49:23) - – Lessons from Google and Meta (53:23) - – Why creativity is a marketing superpower (55:23) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Nano Banana is no longer a mystery.Google officially released Gemini 2.5 Flash Image on Tuesday (AKA Nano Banana), revealing it was the company behind the buzzy AI image model that had the internet talking. But... what does it actually do? And how can you put it to work for you? Find out in our newish weekly segment, AI at Work on Wednesdays.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Gemini 2.5 Flash Image (Nano Banana) RevealBenchmark Scores: Gemini 2.5 Flash Image vs. CompetitionMultimodal Model Capabilities ExplainedCharacter Consistency in AI Image GenerationAdvanced Image Editing: Removal and Object ControlIntegration with Google AI Studio and APIReal-World Business Use Cases for Gemini 2.5Live Demos: Headshots, Mockups, and InfographicsGemini 2.5 Flash Image Pricing and LimitsIterative Prompting for AI Image CreationTimestamps:00:00 "AI Highlights: Google's Gemini 2.5"06:17 "Nano Banana AI Features"09:58 "Revolutionizing Photo Editing Tools"12:31 "Nano Banana: Effortless Video Updating"14:39 "Impressions on Nano Banana"19:24 AI Growth Strategies Unlocked20:58 Turning Selfie into Professional Headshot24:48 AI-Enhanced Headshots and Team Photos29:51 "3D AI Logo Mockups"32:22 Improved Logo Design Review35:41 Photoshop Shortcut Critique38:50 Deconstructive Design with Logos44:01 "Transform Diagrams Into Presentations"46:12 "Refining AI for Jaw-Dropping Results"Keywords:Gemini 2.5, Gemini 2.5 Flash Image, Nano Banana, Google AI, Google DeepMind, AI image generation, multimodal model, AI photo editing, image manipulation, text-to-image model, image editing AI, large language model, character consistency, AI headshot generator, real estate image editing, product mockup generator, smart image blending, style transfer AI, Google AI Studio, LM Arena, Elo score, AI watermarks, synthID fingerprint, Photoshop alternative, AI-powered design, generative AI, API integration, Adobe integration, AI for business, visual content creation, creative AI tools, professional image editing, iterative prompting, interior design AI, infographic generator, training material visuals, A/B test variations, marketing asset creation, production scaling, image benchmark, AI output watermark, cost-effective AI images, scalable AI infrastructure, prompt-based editing, natural language image editing, OpenAI GPT-4o image, benchmarking leader, visSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generic guides for proof, follow-up, and lead capture. The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee. The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment). Why most ROI dies in intake—and how mystery shopping shows you where you're losing cases. VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

You got duped.The MIT '95 % of AI pilots fail' study has taken over the internet, and it's one of the worst studies I've ever read. (And I've read thousands.) ↳ So, what's the truth?↳ Is AI a bubble that's about to pop? ↳ Why is this study rubbish? ↳ And how does it impact you? Join us and we'll dish it all.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:MIT AI Study Claims 95% Failure RateBreakdown of MIT Study MethodologyImpact of Viral MIT AI Study HeadlinesFlaws in MIT Study ROI MeasurementComparison With Reputable AI ROI StudiesMIT Study's Biased Participant SelectionNanda Project Marketing in MIT ReportFive Major Red Flags in MIT AI ResearchBusiness Implications of Flawed AI Pilots DataHow Media Sensationalizes AI Study ResultsTimestamps:00:00 "MIT AI Study Critique"04:16 AI Investments Trigger Stock Market Decline06:37 "Host's Background Overview"10:58 Flawed AI Study Critique13:28 MIT Study Highlights AI Implementation Challenges18:58 AI Work Trends & ROI Insights20:17 "Crossing the Gen AI Divide"23:25 Flawed Study with Misleading Claims29:34 "Uncritical Reposting Spurs Fake Study"30:30 "Read Studies, Not Summaries"Keywords:MIT AI study, 95% AI pilot failure, enterprise AI pilots, generative AI ROI, AI pilot success rate, AI project failure, state of AI in business, gen AI divide, MIT Media Lab, AI investment, AI implementation challenges, AI return on investment, AI research methodology, AI study critique, AI marketing, Nanda project, AI vendor solutions, agentic web, MCP protocol, A2A protocol, Fortune article, AI media coverage, stock market impact, NVIDIA stock drop, Palantir, ARM stock, qualitative AI data, AI structured interviews, AI industry surveys, IDC AI research, Snowflake ESG report, McKinsey AI analysis, Microsoft Work Trend Index, Boston Consulting Group AI study, AI adoption rates, enterprise AI transformation, sample size in AI studies, research limitations, AI productivity impact, AI workflow automation, AI business decisions, AI bubble, AI reporting in media, AI pilot timeline, enterprise AI tools, AI agent capabilities, AI autonomy, custom AI solutions, AI study bias, marketing disguised as research, sensationalized AI studies.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner