Podcasts about ROI

So many new Google AI updates at Google I/O, we had to do an encore. Google dropped dozens of new AI tools, features and modes inside their Gemini model and just about everywhere else. We already counted down the first half, so join us LIVE as we talk about the best of the best of hashtag#GoogleIO announcements. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Google IO AI Updates Coverage - Part TwoGoogle's AI Advancements and Current Standing in AI IndustryRecap of Previous Episode's Google IO AI Updates (15 to 8)Overview of New Google IO AI Features (7 to 1)Google's AI Tools: Flow and VEO ThreeVEO Three's Capabilities and Business ApplicationsGoogle's AI Mode in Google SearchGemini Live and Project Astra IntegrationUpdates to Google's Gemini 2.5 ModelsIntroduction of Google AI Ultra SubscriptionProject Mariner and Agent Mode CapabilitiesTimestamps:00:00 Google Leads in AI Innovation04:56 Google's Top 7 AI Updates09:05 "Flow: Seamless Scene Stitching Tool"13:36 Embracing AI Tools in Video Production14:20 "v o Three Buzzing on Social Media"18:04 "Upgrading Video Production Technology"23:55 Amazed by AI's Realism25:28 AI Watermarking and Evasion Trends28:32 Google's AI Search Strategy34:52 Feature Access Across Pricing Plans35:42 "Gemini's Impactful AI Action Intelligence"40:21 Gemini 2.5 Pro's Enhanced Capabilities44:52 Google AI Plan Limitations Rant47:00 "Project Mariner: Autonomous AI Agent"50:09 "Project Mariner: AI Integration Potential"52:54 AI Newsletter Sign-Up & FeedbackKeywords:Google IO, AI updates, Gemini model, New AI offerings, Google AI, Business growth, AI features, Flow filmmaking tool, Google v o three, AI video generation, Project Astra, AI assistant, AI mode in Google search, AI-powered technology, Real-time translation, Gemini app updates, Gemma three n, Agent mode, Project Mariner, Google AI Ultra, AI subscription, Ultra pricey, NotebookLM updates, Personalized email, AI search, Content retrieval, Camera-based visual understanding, Native audio generation, Improved consistency, Character dialogue, Ambient sounds, Scene trSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Which rental renovations give you the biggest bang for your buck, turning a few thousand dollars of materials and labor into hundreds of more dollars of rent per month and tens of thousands more in home value? Today, we're going through each tier of rental renovations: easy and cheap ($5,000 or under), moderately challenging and expensive ($25,000 – $50,000), and hard/pro-level ($50,000+). This will give you a roadmap of high-ROI rental renovations you can make right now to increase your property's value and rent. Why are these rental renovations (AKA value-add) so important right now? Because with so many investors and homebuyers sitting out of the market, you can take your pick of homes with overlooked potential and turn them into high-value investment properties. This not only makes tenants happier due to new renovations and upgrades but also gets you higher rents and wealth-building equity to boot. We'll start with some easy ones—painting, tiling, adding backsplashes, etc.—and work our way up to the pro-level renovations like adding square footage and turning a single-family home into a multifamily. Based on your experience, you can go either route, but both have enormous potential to turn your initial investment into a killer real estate deal. In This Episode We Cover: How to increase your property's value (and rents) with high-ROI rental renovations The easiest (and cheapest) upgrades to make that take little time What to look for when buying a home for “value-add” and signs of money-making potential The one appliance you should NEVER include in your rental property The easy bathroom conversion that will massively boost your home's equity Pro-level rental renovations that could make you six figures And So Much More! Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.biggerpockets.com/blog/rookie-564 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Google just dropped like 3 years of AI updates on us in 3 hours.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you doing great work but still feel like your agency's stuck in neutral? The truth is, talent alone doesn't scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach. From developing a true methodology to showing up with content that teaches, we dive into what's working now (and what's not) when it comes to agency growth, client expectations, and scaling with intention. If you've ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business! Stephen Woessner is the founder of Predictive ROI, an agency that helps clients build predictable and repeatable ROI so they can focus on doing the work they love alongside clients they choose. With over 30 years of experience, including a six-year stint in academia, Stephen discusses what's working right now to get more leads, why getting specific is vital for agencies, and why the journey to scaling your journey requires patience, as well as methodology. Stephen also hosts the "Onward Nation" and "Sell with Authority" podcasts and is the bestselling author of five books, including his latest, “Sell With Authority". In this episode, we'll discuss: Why you should be ridiculously specific. Developing a true methodology to showcase your process. How a softer approach can lead to bigger wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Power of Specificity (and Content That Teaches) Stephen has had a long career in the agency world, starting thirty years ago, before ROI was a thing, and working alongside agencies and consultants — teaching them how to build their authority within the markets they serve. He worked six-years in academia while also sharing his knowledge in his first books on Viral Social Networking and SEO. The expertise shared in these books got him requests to work as a consultant for different businesses, which led to him starting his own agency in 2009. At his agency, Stephen commonly works with agencies and consultants that are going about sales and new business development in the least effective, most painful way possible. In fifteen years, he's seen a lot in the business and now brings his own perspective on what's currently working in the agency space. According to him, success comes from being ridiculously specific—about who you serve, what you offer, and how you market it. It's not about flashy gimmicks or one-size-fits-all strategies. Agencies that clearly communicate their expertise and share their knowledge generously (even for free!) are the ones building long-term trust. With the many AI tools available for marketers nowadays, there just isn't a valid excuse for not putting your own content out there to attract clients with valuable tips that show your expertise. These should be small, actionable pieces that solve real problems. That kind of generosity leads to high-quality leads who already trust you by the time they reach out. While the tools might not be polished yet, they show just how easy it is now to create content and show up consistently. The key is that agencies need to be intentional, have a point of view, know their clients' real pain points and speak to them clearly. Raise the Bar or Get Left Behind Today's clients are smart. They're looking for specialized, strategic partners—not generalists who throw spaghetti at the wall. Agencies that develop a true methodology, a real system for delivering results, stand out. It's not just about the work—it's about the process behind it. Simply put, a solid methodology builds trust. It shows prospects that you know what you're doing and that you've done it before. And yes, it's a big part of what makes an agency sellable down the road. If you're familiar with games like “Age of Empires,” the process of building your methodology will be a lot like starting scrappy in the stone age—just you, maybe a freelancer or two. But as you gather resources (aka leads, a team, and tools) and build systems (onboarding, sales, and delivery processes), you level up. The methodology evolves as you grow—and mastering each stage is what gets you to the next one. The path to growth requires structure, clarity, and an intentional approach. If you're still winging it with no repeatable system in place it might be time to rethink the game plan. How a Softer Approach Can Lead to Bigger Wins Other than a methodology, the journey to the top will also require patience. Scaling an agency is rarely instantaneous and each stage of development comes with its own challenges and learning experiences. Agencies at various levels of growth face unique challenges, and the aspiration to leap from a level two to level thirty-seven—is just unrealistic. You need to experience the wins and losses that truly gives you the expertise to sustain growth and learn to appreciate that they've prepared you for the next challenges and goals. Jason was actually confronted with this lesson while preparing for his latest event, which although did eventually sell out, but did so much more slowly than he would've liked. In the end, the team made the decision to stop being pushy about promoting the event and instead try to be more inviting. A pushy attitude will likely be met with resistance. Instead, a gentle nudge or an invitation to explore creates a sense of curiosity and openness. By reframing the conversation from one of pressure to one of invitation, he was able to build trust and rapport. People are more likely to engage when they feel they have the autonomy to make choices without feeling coerced. This is the same principle that drives successful business generation. Instead of being pushy, make sure you're sharing case studies, insights, or even hosting webinars that allow prospects to learn and engage with the agency's expertise. Trust that you're offering great value that resonates with the target audience, encouraging your audience to lean in and explore further, rather than overwhelming them with hard sells. Creating Content That Draws the Right Clients In So what is the type of content agencies should be creating to get prospects to lean in? The first thing that may make you feel like you're screaming into the void is trying to attract just any client who can sign a check. Successful companies have shown that focusing on a select group of high-performing clients can lead to tremendous success. This does not mean that if you start to work with plumbers you'll have to work with that niche in perpetuity. A niche can also be a specific problem you solve or an area you serve, not just an industry. When you focus on "right fit" clients, you'll attract people you genuinely enjoy working with who choose to stay with your business long-term. When agency owners narrow their focus, they can tailor their offerings to meet the unique needs of their chosen niche. This not only enhances the quality of service but also simplifies the content creation process. Once the target audience is identified, agencies can generate relevant and engaging content that addresses the specific problems and pain points of their clients. At this point, you can focus on sharing content that makes a lasting impression. By providing valuable information upfront, you'll no doubt capture the attention of potential clients and build credibility. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Microsoft legit just dropped a book of AI updates at the Build Conference.We're going to go over the 5 most impactful AI-powered Microsoft Copilot updates and how they will change the future of work. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:GitHub Copilot's Autonomous Coding Partner UpdateCopilot Tuning for Enterprise CustomizationIntroducing Agent Foundry on AzureMulti-Agent Orchestration in Copilot StudioComputer Use Automation in CopilotMCP Native Support in Microsoft SystemsTimestamps:00:00 "Everyday AI: Transform Your Business"06:42 AI Coding Assistant Evolution09:29 Copilot Tuning for Business Leaders10:56 Data Privacy Concerns in Cloud Use16:52 "AI Collaboration Among Tech Giants"20:48 "Multi-Agent Orchestration Cautions"22:59 "Multi-Agent Orchestration in Copilot Studio"25:27 OpenAI Copilot Access and Availability29:38 Copilot Pro: Versatile AI Agent35:13 Microsoft Embraces Open AI Collaboration36:57 "Security Concerns Slow AI Rollout"39:44 Subscribe & Review RequestKeywords:Microsoft Build 2025, AI updates, Copilot AI updates, GitHub Copilot, GitHub Copilot coding agent, Autonomous coding partner, Visual Studio Code, Multimodal understanding, Natural language prompts, MCP protocol, Model context protocol, Anthropic, Microsoft 365 Copilot, Business leaders, Copilot tuning, Organization's internal data, Low code model tuning, Task specific agents, Secure service boundary, Azure, Agent foundry, AI agent playground, Enterprise grade AI agents, Grok, Elon Musk, Microsoft Azure, Agent to agent protocol, A to A, Multi agent orchestration, Copilot Studio, Agents collaboration, Agentic memory, Automated validation tools, Computer use in Copilot, Desktop applications, Repetitive tasks, MCP native support, Windows 11, Future of work, Third party applications, Agentic web, Security and access controls.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it's their most tactical one yet. They pull back the curtain on the exact creative strategies that consistently scale 7- and 8-figure beauty brands. You'll hear how brands fall into the trap of choosing aesthetics over performance—and why that's costing them real revenue. Ralph breaks down why creative is the biggest gear in Tier 11's conversion engine, while Lauren shares how their system blends brand consistency with ROI-driven ad execution. This isn't theory—it's the framework that's actively transforming campaigns right now. If you're in beauty, ecommerce, or just hungry for creative that actually converts, this episode is your blueprint.Chapters:00:00:00 – Kicking Things Off: Why This Episode Will Shift Your Beauty Brand Mindset00:00:46 – Meet the Creative Powerhouse Behind the Beauty Scaling Breakthrough00:01:09 – Why Creative Isn't Just Important—It's the Core of Media Buying Success00:02:04 – Beauty Brands Are Struggling… Here's What They're Doing Wrong00:05:42 – How One Beauty Brand Went from 'Pretty' to Profitable00:07:54 – Are Your Ads Speaking to Real Pain Points or Just Looking Cute?00:17:53 – Cracking the Code for Curly Hair: One Creative Doesn't Fit All00:20:34 – Want Better Ads? Start by Knowing What Your Customer Hates00:21:25 – Stop Guessing—Here's How Winning Creatives Actually Evolve00:22:40 – The Creator Choice That Can Make or Break Your Brand's Trust00:24:04 – Before & After That Converts: The Secret to Visual Storytelling00:26:08 – Text Overlays & Proof: The Subtle Art of Scrolling-Stopping Credibility00:33:17 – If Your Website Doesn't Convert, Your Ads Are Wasted—Here's the Fix00:37:26 – Wrap Up: What This Case Study Reveals About Scaling Smart in 2025LINKS AND RESOURCES:ACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendBellissimaTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

If you think batteries are just for backup, think again. The post-NEM 3.0 world has flipped residential solar economics—and companies like TeraHive are leading a storage revolution that's all about ROI, not just resilience.Ram Bhat, Head of Product at TeraHive, explores how software-first thinking and DC-coupled architecture are transforming what's possible in home energy systems. Ram brings deep expertise from Enphase, fuel cells, and flywheels into a conversation that's equal parts technical and strategic.You'll hear why the next big winners in storage will nail low cost, modularity, and software intelligence—and how software approaches to battery management could be the key to unlocking this much-needed grid-edge solution.Expect to learn:

Yuval Gonczarowski is the Founder and CEO of Akooda, an AI-powered operations intelligence platform that helps organizations unify and analyze internal data to drive faster, smarter decisions. Under his leadership, Akooda has secured $11 million in seed funding, used by Fortune 500 companies to streamline operations and unlock insights across digital workflows. A graduate of Harvard Business School with a MBA and the Technion from Israel Institute of Technology, Yuval previously served in Israel's elite Unit 8200 and held technical and leadership roles at Intel, Apple, McKinsey & Company, and Tomorrow.io. He brings a unique blend of engineering expertise and business acumen to the enterprise tech space. In this episode… Information overload and organizational silos pose significant challenges for growing companies. As teams scale, finding the right data, the right person, or simply understanding cross-functional collaboration becomes chaotic and time-consuming. How can leaders eliminate these inefficiencies without adding more complexity to their workflows? Yuval Gonczarowski, an expert in AI-powered enterprise intelligence and operational analytics, shares how companies can solve these challenges by leveraging their digital footprints. He explains the evolution from traditional organizational charts to dynamic knowledge graphs, enabling companies to map collaboration patterns in real-time. He emphasizes actionable insights like implementing topic-based search, integrating systems like Slack and Salesforce for unified visibility, and using anomaly detection to spot inefficiencies. Yuval also offers strategies for improving productivity without disrupting current workflows, such as Slack-based search commands and Chrome extensions that surface hidden insights. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yuval Gonczarowski, CEO of Akooda, about optimizing enterprise operations through AI-driven insights. Yuval discusses how to eliminate information silos, speed up decision-making, and roll out enterprise tools with minimal disruption. He also shares the story of Akooda's first customer, explains the ROI of reducing information hunting, and details lessons from serving large-scale enterprise clients.

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency. The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace. This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology. Episode Notes: 00:26 - Neha Bhuchar Introduction 00:20 - Neha's Background and Atom11 06:00 - Retail Aware Advertising 07:25 - Dynamic Bidding & Audience Creation 10:39 - Amazon Marketing Cloud 13:36 - Audience Targeting Challenges 14:01 - Look-alike Audience 15:50 - Mainstream Adoption of AMC 26:45- Tariff and Amazon Ads 31:05 - Impact of AI on Ads Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner How to Reach Neha:   LinkedIn: linkedin.com/in/nehabhuchar Website: https://www.atom11.co/   Scott's Links:   LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

After his latest video dropped and generated a lot of buzz, Greg and Ed interview Stu Jay Raj, the podcast's Thai language expert, but this time Stu explains his new video and website discussing the cost of international school in Thailand. As most people are aware, the Thai public school system is not particularly strong, especially for students looking for a solid education in English. Hence, there is a demand for education in English up to an international standard among both Thais and foreigners in Thailand. Here's the rub: the quality of international schools themselves varies a lot, and they can get VERY expensive. But - Stu wanted to try a thought experiment - what if you were to take the exorbitant fees associated with international schools in Thailand and invest it instead? Stu explains that he used his coding expertise to scrape the websites of dozens of international schools in Thailand for as much school fee information as he could find. With that information, he created an interactive web page where you can see the total costs over a number of years of sending your child to a particular school.  Of course, it's not that easy to simply school your kid through other means and put a bunch of money away, but it poses an interesting question - would your kid be better off graduating from an international school, or being given several million dollars in their mid-20s? The guys discuss the various ramifications and a new way to look at the ROI of an education. The answer isn't always obvious as the guys discover. Don't forget that Patrons get the ad-free version of the show as well as swag and other perks. We also sometimes post on Facebook, you can contact us on LINE and of course, head to our website (www.bangkokpodcast.com) to find out probably more info than you need to know.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the underrated art of circle prospecting—a tactic many agents write off as outdated or ineffective. Kyle shares the systems, tools, and scripts his team uses to consistently convert cold calls into conversations and conversations into closings. Whether you're a new agent struggling to find people to call or a seasoned pro looking to increase your ROI, this episode dives into overcoming call reluctance, how to leverage Cole Realty Resource, and why layering touchpoints like door-knocking and follow-up calls makes all the difference. It's a masterclass in taking action and staying consistent.

This week, we're joined by 8 Figure Firm Consulting owner Luis Scott — entrepreneur, author and podcaster — for a conversation on achievable business growth and building high-performance teams. Luis shares insights from his own business journey, along with his passion for helping leaders scale their companies while preserving team culture and momentum.

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift's top source for demand generation.Key Takeaways:It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant. Quote:  ”Those that aren't taking risks are the ones taking risks, is the way I would look at this. Like we have to take risks -you know, it's gotten so noisy and some of the tried and true tactics like organic search, right, which is completely flipped on its head right now. Every CMO has a responsibility, anyone in marketing really, has a responsibility to really rethink the logic for what they're doing and take some risks.”Episode Timestamps: *(02:29) The Trust Tree: 10 years of CMO experience*(09:19) The Playbook: Answering your customers biggest questions*(38:24) The Dust Up: To create a category or not *(42:32) Quick Hits: Armen's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Armen on LinkedInLearn more about SiftLearn more about FibrLearn more about Caspian Studios

In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks.I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offering for women dealing with a sensitive topic. Together, we created an approach that honored both the sensitive nature of her work and leveraged the power of experiential marketing rather than traditional "how-to" frameworks.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why conventional marketing advice (built for knowledge-based businesses) often fails for experience-based practitioners.How to market sensitive topics without exposing or shaming potential clients.Why creating experiences rather than masterclasses can be more effective for certain businesses.The importance of adding human connection points in your sales process, especially with cold audiences.A different perspective on measuring ROI that considers long-term assets versus immediate returns.How to build marketing that showcases your work through direct experience rather than explaining methodology.Why transitioning cold audiences to high-ticket purchases often requires additional trust-building steps.The value of being discerning about whose marketing advice you follow based on your business model.How to create assets in your business that generate ongoing returns rather than one-time results.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architect

In this episode of the HR Leaders Podcast, we sit down with Sarnjit Kaur, Chief People Officer International at Cox Automotive Inc., to explore how HR leaders can transform data into board-level ROI.Sarnjit shares how HR teams can elevate people analytics from operational metrics to strategic insights, and how combining empathy with business acumen can unlock real impact.

durée : 00:58:24 - Le Cours de l'histoire - par : Xavier Mauduit, Maïwenn Guiziou - En 1888, le boulangisme fait vaciller la Troisième République. À la tête de ce grand mouvement de contestation, Georges Boulanger, souvent surnommé “Général Revanche”, critique les institutions et la Constitution du régime. Un an plus tard, le mouvement n'est pourtant presque qu'un souvenir... - réalisation : Thomas Beau - invités : Bertrand Joly Historien, professeur émérite d'histoire contemporaine à l'Université de Nantes; Marie-Hélène Baylac Historienne spécialiste de l'histoire politique du 19ᵉ siècle

OpenAI made a coding splash. Anthropic is in legal trouble for .... using its own Claude tool? Google went full multimedia. And that's only the half of it. Don't spend hours a day trying to keep up with AI. That's what we do. Join us (most) Mondays as we bring you the AI News That Matters. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Salesforce Acquires AI Startup ConvergenceGoogle AI Studio's Generative Media PlatformMajor AI Conferences: Microsoft, Google, AnthropicAnthropic's Legal Citation Error with AIDeepMind's Alpha Evolve Optimization BreakthroughUAE Stargate: US and UAE AI CollaborationOpenAI's GPT 4.1 Model ReleaseOpenAI's Codex Platform for DevelopersTimestamps:00:00 Busy week in AI03:39 Salesforce Expands AI Ambitions with Acquisition10:31 "Google AI Studio Integrates New Tools"13:57 Microsoft Build Focuses on AI Innovations16:27 AI Model and Tech Updates22:54 "Alpha Evolve: Breakthrough AI Model"26:05 Google Unveils AI Tools for Developers28:58 UAE's Tech Expansion & Global Collaboration30:57 OpenAI Releases GPT-4.1 Models34:06 OpenAI Codex Rollout Update37:11 "Codex: Geared for Enterprise Developers"41:41 Generative AI Updates ComingKeywords:OpenAI Codex, Codex Platform, Salesforce, Convergence AI, Autonomous AI agents, Large Language Models, Google AI Studio, generative media, Imagine 3 model, AI video generator, Anthropic, Legal citation error, AI conference week, Microsoft Build, Claude Code, Google IO, agentic AI, Alpha Evolve, Google DeepMind, AI driven arts, Gemini AI, UAE Stargate, US tech giants, NVIDIA, Blackwell GB 300 chips, Wind Surf, AI coding assistant, codex one model, coding tasks, Google Gemini, Semantic search, Copilot enhancements, XR headset, project Astra, MCP protocol, ChatGPT updates, API access, AI safety evaluations, AI software agents, AI studio sandbox, GPT o series, AI infrastructure, data center computing, Tech collaboration, international AI expansion.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number. Listen in on why building your own healthcare coaching business is what it's supposed to look like, how to build an offer and find clients, the ROI of this transition, and more!   Time Stamps:   (0:35) Good On Paper But Crumbling Inside? (1:54) Stuck In A Broken System (2:18) Golden Handcuffs (3:17) What Healthcare Is Supposed To Be (5:32) Building An Offer and Finding Clients (6:22) The ROI (7:57) Our IFCA Client Now Coach Leslie (9:10) Do Something Today ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Want to stand out and get more listings—even in a frozen market? Then take notes from this episode with Marie Boatsman, a real estate powerhouse who built her business on referrals, community outreach, and creative video marketing. Marie blends killer listing content with relationship-driven client care, delivering everything from subscription-style gift boxes to behind-the-scenes Easter Bunny tours of her listings.

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria's PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.If you're a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide StrategyWhy pitching journalists is about serving their audience—not selling your productHow to use LinkedIn and email tracking tools to build lasting media relationshipsThe CPR pitching method to land both press features and wholesale accountsHow to avoid the most common PR mistakes—like sample overspending or vague pitchesA repeatable, seasonal PR system to land spots in gift guides and holiday roundupsIf you're a small business or product-based founder, you don't need a pricey PR agency to get featured in top-tier media. Marcia Hacker's story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.Start pitching, follow up consistently, and watch your visibility grow.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Marcia & Sauipe SwimWebsite: https://www.sauipeswim.comInstagram: @sauipeswim

Hey friends! We are welcoming back our friends Jenn & Joe Delle Fave this week to dive into the world of creative financing with a focus on wrap mortgages—a strategy gaining traction in today's high-interest market. We're breaking down how wrap mortgages work, their historical roots, and why they're making a comeback.We walk through a real-life deal to show how this strategy plays out in practice, highlighting the critical role of seller motivation and flexible deal structuring, and share tips on finding and vetting tenant buyers, marketing properties as rent-to-own, and using non-refundable option deposits to secure committed buyers.From single-family homes to high-end properties, this episode reveals how creative financing can open up new, profitable paths for investors—especially when paired with patience, strong negotiation, and a solid network.Check out Jenn & Joe's previous episodes:Episode 35Episode 36Episode 37Episode 38If you're ready to think outside the traditional lending box, this episode is a must-listen!  Resources:Simplify how you manage your rentals with TurboTenantGrab your spot in The WIIRE CommunityConnect with BrieAnne on InstagramLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Welcome to Part 4 of the AI for Business Series!If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework, a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goals.You'll learn:Why generic prompts are setting you up for failureThe secret to prompting ChatGPT like a proHow to use “role-based prompting” to get expert-level answersThe difference between surface-level tasks and true strategic supportA real example of how Elizabeth used CRIT to create this 5-part podcast series in under an hourPlus, she gives you a mini exercise to help you practice writing better prompts right away.What You'll Learn in This Episode:[00:00] Why Most ChatGPT Prompts Don't Work[01:23] How This Series Builds Your Confidence With AI[03:43] The Key to Getting Better Outputs From ChatGPT[06:36] Introducing the CRIT Framework (Context, Role, Interview, Task)[09:02] Real Prompt Example: Using CRIT With Your CFO Hat On[12:54] Using CRIT to Outline a Podcast Series (Real Case Study)[14:50] Why You Need to Think of ChatGPT Like a Team Member[15:19] 5 Questions to Ask Before You Prompt ChatGPT[16:42] The Fun of Assigning Roles (Your AI Board of Directors!)[19:08] Where Strategy + AI + Mentorship Meet[19:38] How to Apply for a Free Instagram Strategy CallKey Takeaways:ChatGPT isn't broken, your prompt probably is.The CRIT framework (Context, Role, Interview, Task) helps you get smarter, more customized outputs.Your ability to ask better questions = better results with AI and better ROI in coaching programs.ChatGPT can be your strategist, assistant, content creator, or even your CFO, if you prompt it right.When AI meets aligned strategy and coaching, that's when the magic happens.Resources & Links:Apply for a Free Instagram Breakthrough SessionGeoff Woods + the CRIT MethodCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, strategic perspective to how modern go-to-market teams win mindshare before buyers are ready to buy. They dive into “mindshare marketing,” the challenge of measuring brand ROI, and why most of your market isn't in-market—and why that's exactly where your attention should be. Kelly also shares her thoughts on video's role in building trust at scale, the problem with attribution models, the shifting role of SDRs, and the impact (and ethical complexity) of AI influencers. If you care about building long-term success in a noisy, AI-driven world, this one's packed with real talk and actionable insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhcheng/Check out the Goldcast Website: https://www.goldcast.io/

Would you leave a stable job, live in a school bus, and launch a business on your honeymoon? That's exactly what Phil Risher did. In this in-person episode of The Root of All Success, Jason Duncan sits down with the founder of Phlash Consulting to uncover how he went from paying off $30K in student loans to building a 7-figure marketing agency serving home service businesses—all within a few years. Phil breaks down how solving a single local business's problem sparked an entire company, the lead management mistakes most owners make, and how systematizing marketing helped multiple clients scale and exit. If you're a service-based founder ready to grow fast (without burning out), this episode is packed with game-changing insights.

Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.You'll learn what affiliation actually gives you (and what it doesn't), how it compares to franchising and where a brand fits into your gym's business structure. Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.Whether you're considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.LinksAffiliation Comparison Chart Affiliation Value FormulaGym Owners UnitedBook a Call  0:01 - Intro0:49 - What does affiliation buy?5:13 - Where a brand fits in your gym9:01 - How to measure affiliation value11:07 - Other revenue from affiliation

Join Russell's LIVE Selling Online Challenge May 20th -22nd. Go to sellingonline.come/DNA -- In this powerhouse episode of Entrepreneur DNA, I sit down with marketing legend Russell Brunson, co-founder of ClickFunnels and author of several best-selling books. Russell opens up about his recent injury, why he's ending Funnel Hacking Live after 10 years, and how he's preparing for his next evolution—possibly filling Madison Square Garden. He shares the behind-the-scenes psychology of selling online, the ROI-driven mindset that shaped his billion-dollar empire, and the secret to creating content that actually converts. Whether you're a beginner or seasoned creator, this conversation will reframe how you think about offers, content, and building long-term impact online. -- About Russell Brunson: Russell Brunson is a digital marketing pioneer, bestselling author, and co-founder of ClickFunnels, a platform that has generated over $1 billion in sales. With a career spanning 20+ years, Russell has become a global authority on sales funnels, online persuasion, and entrepreneurship. He's the author of DotCom Secrets, Expert Secrets, and Traffic Secrets, and is behind the wildly successful Funnel Hacking Live event. A former competitive wrestler turned business mogul, Russell's teachings have helped create thousands of millionaires around the world. Follow Russell Brunson Website: https://www.sellingonline.com Instagram: @russellbrunson YouTube: @russellbrunson Podcast: Marketing Secrets Books: DotCom Secrets, Expert Secrets, Traffic Secrets   -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he's actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby  

At ProMat 2025, Kevin chats with Doug Schuchart of Beckhoff Automation and Craig Henry of Murrelektronik, two leaders from the MHI Solutions Community, to explore what digital transformation means in warehousing. Their lively conversation unpacks the gap between aspiration and execution, diving deep into how companies can take meaningful steps toward better data visibility, predictive maintenance, and long-term ROI. From hard-earned lessons to surprising insights, they emphasize the importance of asking the right questions before diving into technology.Learn more about Zebra Robotics here. Follow us on LinkedIn and YouTube.Support the show

Corporations don't usually take the extra steps to appreciate their customers... why? We talk about how corporations typically approach business ROI, and why small business owners can significantly grow their revenue by making customer loyalty part of their strategy.   This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/   Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Being your authentic self isn't just a buzzword; it's the secret to true happiness and success, and honestly, it's been April Shprintz's biggest ROI on everything. In this episode, April is ditching the hustle-and-grind myths to talk about shedding those “Barbie” versions of ourselves we've learned to be. Let's think back to ages 3 to 6, when you were most yourself—what lit you up? What did you get in trouble for? Turns out, those “troublemaker” moments might just be your superpowers. We'll dive into reconnecting with that genuine, unfiltered version of you and why remembering what excited you as a kid is the first step to stepping into your true power. Get ready to rediscover the real you and watch your life become way more fun, exciting, and successful.Join April as she brings her infectious energy, passion and expertise in helping people around the world master their mindset and create massive success and happiness. Master Your Mindset, Master Your Life!Have a question or an idea for an upcoming episode? Email April at: april@drivenoutcomes.com.

In this episode of Running with Wolves, marketing and sales expert Savannah Jordan is breaking down what no one talks about enough: how to actually invest in your business without lighting your money on fire. She's spilling the tea on what to invest in, when it actually makes sense to spend, and how to ask the right questions so you're not left wondering, “Was that even worth it?” or even worse...seeing no ROI. We're talking personal lessons, client glow-ups, and a few horror stories—because not all investments are created equal. You'll learn why mastering your organic marketing (aka knowing how to sell without ads) is non-negotiable, and how to scale smart by looking at your data, not your feelings. If you've ever felt stuck between throwing money at another coach or hiring your fifth VA, this one's your roadmap to spending like a CEO, not a confused creator.   If you have questions about your next investment, MESSAGE Savannah on Instagram, or if you want to talk about investing in her marketing & sales support, submit your application HERE.

durée : 00:58:20 - Le Cours de l'histoire - par : Xavier Mauduit, Maïwenn Guiziou - La Révolution française est un séisme qui transforme la société, notamment son organisation politique. La droite est-elle née en 1789 ? Quel héritage de l'imaginaire contre-révolutionnaire se trouve dans la constitution des différents mouvements de droite au 19e siècle ? - réalisation : Thomas Beau - invités : Baptiste Roger-Lacan Historien

E-248 Pool Nation Podcast. Your pools don't have to turn green—and your profit shouldn't disappear down the drain. In this powerhouse episode of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless” and Zac Nicholas sit down with Adam Beech (Founder & CEO, Pool Brain) and Kevin Embree (CRO, Pool Brain) to reveal how today's smartest service companies are harnessing AI, automated workflows, and real-time inventory to cut chemical costs up to 40 %, end customer churn, and unlock stress-free scaling. You'll learn: The cringe-worthy day that pushed Adam to build his own software (and why seven other “route apps” couldn't fix the problem). How guided workflows, live alerts, and automated chemical dosing virtually eliminate green pools. NEW features dropping this year—credit-card surcharge automation, full inventory with truck-level tracking, Heritage Pool Supply price syncing, and tab-dosing driven by AI weather modeling. Why remote monitoring + Pool Brain will let you guarantee “green-pool immunity” (and charge more for it). Proven tactics to turn hidden chemical waste and billing leaks into pure profit. Whether you run 20 pools or 20 trucks, this episode is packed with real numbers, step-by-step advice, and a vision for the tech-powered future of pool service. Hit play and dive in! Timestamp Chapter 00:00 – 01:00 Welcome & sponsor shout-outs 01:00 – 06:00 Meet Adam Beech & Kevin Embree – why Pool Brain exists 06:00 – 10:00 Pool Nation Awards & upcoming events rundown 10:00 – 16:00 Adam's origin story: Failed service companies and a DIY route buy-out 16:00 – 20:00 Hitting the 20-truck “glass ceiling” and the birth of Pool Brain 20:00 – 28:00 Early wins: quality-control workflows & 40 % chemical-cost drop 28:00 – 33:00 Training techs, stopping churn & the power of photo proof 33:00 – 40:00 Payroll, pricing and why credit-card billing matters 40:00 – 46:00 Break + sponsor spots 46:00 – 54:00 Funding the build, real-world ROI & lowering A/R to 0.6 % 54:00 – 59:00 What shocks new users most: profit reports & hidden waste 59:00 – 1:09:00 Brand-new features: surcharging, inventory, Heritage price sync 1:09:00 – 1:19:00 AI tab dosing & weather modeling—fully automated chemistry 1:19:00 – 1:25:00 Remote monitoring, WaterGuru integration & the future vision 1:25:00 – 1:32:00 Final thoughts, industry challenge & outro montage  

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You'll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode, Crystal Broj, Enterprise Chief Digital Transformation Officer at the Medical University of South Carolina (MUSC), shares how the organization is transforming healthcare through AI-powered voice bots, ambient listening, and digital front door innovations. She discusses the challenges and successes of implementing a new patient check-in system and deploying an automated AI agent in their patient access center. Crystal notes that one of the biggest lessons is the value of starting small—piloting technology, demonstrating ROI and KPIs, and scaling gradually. MUSC's AI voice bot – Emily – handles after-hours calls and appointment rescheduling, generating over $3 million in collections and reducing call handling time. Ambient tools like DAX have helped physicians cut “pajama time” by 37%, speed up chart closure, and improve clinical documentation. She also highlights how digital tools in the patient access center enhance scheduling and virtual care access, creating a seamless digital front door.  Crystal stresses the need for agile implementation, effective change management, and aligning technology with real workflows to drive lasting impact. Take a listen.

In this compelling Technology Reseller News podcast, publisher Doug Green speaks with Kristy Thomas, Senior Vice President of Global Channel and Alliances at Vonage, about the evolving intersection of AI and customer service. As a leading Cloud Communications Alliance (CCA) member and a pioneer in VoIP, Vonage is now placing ethical AI at the heart of its strategy for enterprise communications. Kristy dives deep into one of the most important — and often overlooked — issues in AI adoption: bias. She explains that AI bias in contact centers is less about human prejudice and more about the quality and governance of the data used to train and inform systems. “The bias is only as good as the data you're giving the AI,” she says, emphasizing the importance of data integrity, routine audits, and transparent data sourcing. Vonage is investing in building what Thomas calls "governed innovation." That includes ethical design, user consent, and AI systems that operate within clearly defined parameters. With tools like Vonage AI Studio, companies can now easily build voice-driven interfaces — what used to be complex IVR systems — in a low-code environment, dramatically reducing friction and increasing adaptability. Thomas highlights that Vonage's AI strategy is multi-threaded. The company is: Powering its own solutions with AI for real-time enhancements, Partnering with industry-specific providers for best-of-breed integrations, and Enabling customers to bring their own AI into the platform. Importantly, she notes a shift in how buyers approach AI: rather than being informed, many are overwhelmed. That's where Vonage's partners play a key role — helping customers identify high-ROI use cases and building practical business cases for AI adoption. Doug and Kristy also discuss how customer service is becoming the new marketing — a front line where loyalty is won or lost. “Even smaller companies can outpace Goliaths,” Kristy notes, when AI empowers a personalized and secure customer experience. Vonage's commitment to trust is backed by its alignment with Ericsson and a strong internal structure focused on compliance and security. Kristy previews Vonage's participation in Contact Center Week in Las Vegas, where the company will showcase real-world AI use cases that demonstrate measurable business outcomes. To learn more about how Vonage is redefining contact center engagement through responsible AI, visit Vonage.com.

My guest this week is Thea Stinear – educator, leader, and passionate advocate for the transformative power of learning. Thea is the CEO of Cool.org, an organisation revolutionising education by providing teachers with free, high-quality, curriculum-aligned resources that embed environmental, social, and economic sustainability into all subjects and curriculum areas. ​ With over 16 years of experience in the education sector, Thea has witnessed firsthand the profound impact of quality education in fostering opportunity, growth, understanding, and hope. ​ In this episode, we explore Thea's journey from classroom teacher to CEO, her insights on developing leadership in young people, and her vision for education as a platform for lifelong growth.

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what's actually working today - and how HR and HR tech businesses can apply these insights to drive real growth. In a wide-ranging discussion, Jeff and I talked about: ✅ How GDPR and cookie changes are reshaping ad measurement. ✅ The challenge of “walled gardens” like Google and Meta. ✅ Why last-click attribution misrepresents customer journeys. ✅ How Provalytics uses AI to fill tracking gaps. ✅ The strategic shift from click-based to impression-based metrics. ✅ Risks of undervaluing top-of-funnel marketing. ✅ Jeff's advice on how companies can adapt with better data and tools. ✅ And much more. Check out Provalytics' website for their free Attribution Certification, playbooks, and a closer look at how AI-driven measurement works, without compromising user privacy. Website: www.provalytics.com LinkedIn: www.linkedin.com/in/jeffgreenfield For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

In this week's episode, we're diving into one of the most impactful — yet often overlooked — investments a dental practice can make: staff training. Join us as we explore the key signs your team may be ready (or overdue) for development, the ROI of timely training, and how to align your training strategy with your practice's goals. If you're wondering how to boost performance, morale, and retention without wasting time or money — this episode is for you.  DDS Success - https://ddssuccess.com/  MGE Power Program - https://www.mgeonline.com/power-program 

Jess Burgio is a podcast mentor, business coach, and the host of "Unscripted," a top 1.5% podcast where she shares raw insights on business strategy, personal growth, and audience expansion. With a background in the beauty industry as a salon owner and hair/makeup artist, Jess has successfully pivoted to helping creators build authentic personal brands and launch their own podcasts. Her unique blend of creative entrepreneurship and practical coaching makes her a standout guest for anyone looking to leverage podcasting for both personal and financial growth. On this episode we talk about: – How Jess transitioned from the beauty industry to podcasting and coaching – The mindset shifts required to break income ceilings in creative industries – Why podcasting is a powerful tool for building personal brands and authority-even with a small audience – Creative ways to monetize a podcast, from sponsorships to selling your own offers – The importance of networking, relationship capital, and the unexpected opportunities that come from podcasting Top 3 Takeaways 1. Podcasting accelerates personal branding and authority: Even if you have a small audience, consistently showing up with a well-produced podcast positions you as an expert and opens doors to new opportunities. 2. Monetization is multi-faceted: Income from podcasting can come directly (sponsorships, free products, guest monetization) or indirectly (selling coaching, courses, or masterminds to listeners who trust you). 3. The real ROI is in relationships and discovery: Podcasting helps you build a powerful network, learn from diverse guests, and uncover new business opportunities you might never have considered. Connect with Jess Burgio: Website: https://www.jessicaburgio.com Instagram: https://www.instagram.com/jessicaburgio/ Podcast: https://www.jessicaburgio.com/podcast Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices

ROI! Return On Investment? Ritual Of Indulgence? Robust Oral Idol? ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description fo sho fo sho wrote   Law Smith and Eric Readinger piggyback off the previous episode hitting the back walls about hilarious chaos behind Tampa's 2 Bears 5K race. Law shares his adventures sprinting through Raymond James Stadium in American flag speedos, awkward celebrity run-ins with comedians Bert Kreischer and Tom Segura, and funny mishaps you won't hear anywhere else. Expect wild stories, comedic insights, and candid celebrity gossip—all served with ROI's signature humor. Buckle up comedy fans, this one's a ride. N.O.R.E. Noreaga, Comedian Meat Dave's Dave Williamson, Dean Akers, Jason Kelce, Bo Allen, Former All Pro and former Buccaneer Ryan Jensen, Buccaneer OG Cody Mauch, Buccaneer C Graham Barton, All Pro Buccaneer OT Tristian Wirfs, Barstool's Frank The Tank, Kevin KFC Clancy, John Feitelberg, Mike Calta, Por Osos Vodka, 2 Bears 1 Cave, Spartan Race, Oddsox, Alexis Fawx. Host Law Smith shares an unforgettable encounter with the genuinely gracious Alexis Fawx. Dive into candid, hilarious reflections on dating app mishaps, eyebrow disasters, and navigating today's relationship minefields. Laugh, learn, and improve your emotional intelligence by decoding life's subtle absurdities—only on ROI Podcast®.   Episode sponsored by @ZUPYAK  https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N   Hosts' Eric Readinger & Law Smith

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He's a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can't just rely on social media to grow your MSP.He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why he's in performer mode so often, even when he's off-stage.Kennedy explains how to measure the ROI of marketing and emails in your MSP business, a simple automation that even the smallest MSP should have in place, and one thing you think you want from email marketing that you actually don't.Mentioned in This EpisodeKennedy's websiteBook: Bob Burg: The Go-Giver: A Little Story About a Powerful Business IdeaEvent (Newcastle upon Tyne): The Podcast PaddockDownload the free Fast and Forever FrameworkSign up for Kennedy's email newsletter

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUpIn this episode, President Series #368,  (Powered By ⁠⁠⁠Ellucian⁠⁠⁠), & brought to YOU by the University of RochesterYOUR guest is Dr. Britt Rios-Ellis, President, CSU StanislausYOUR host is ⁠⁠⁠⁠Dr. Joe SallustioHow is Stan State driving socioeconomic mobility in California's Central Valley?What makes Stan State ranked #2 in the nation for social mobility?How do Hispanic-Serving Institutions meet the unique needs of diverse student populations?What strategies help retain first-generation & underrepresented students?How is the CSU system integrating AI across all campuses?Topics include:Creating pathways to success for first-generation college studentsDelivering exceptional ROI with graduates paying back loans within 7 monthsSupporting the 20% of students who are parentsServing as an economic engine for the Central Valley regionBuilding strong industry partnerships with major employersMaintaining high retention rates despite student challengesFor #EdUp subscribers only via the extended conversation:Leadership strategies for maintaining momentum at high-performing institutionsCombating national pushback against higher educationCommunicating higher education's value during uncertain timesAdapting to changing student demographics & needsBalancing excellence with accessibility & affordabilityDemonstrating the long-term benefits of college educationListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME A SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want to get YOUR organization to pay for YOUR subscription? Email ⁠⁠⁠EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

What really moves the needle on your happiness—making more money or saving more of what you've got? This week, Joe Saul-Sehy and OG are joined by Paula Pant, Jesse Cramer, and the guy who still owes money on his Beanie Baby collection—Doug—for a roundtable filled with bold financial takes and even bolder choices. It's a rapid-fire round of “either-or” dilemmas, and while nobody gets voted off the island, a few sacred cows are gently tipped over. Should you max out your retirement account or finally slay your student loans? Ditch credit cards for cash? Bet your future on crypto or keep it stuffed in a fireproof mattress? Our panel debates these decisions and shares real-life stories of what's worked—and what's blown up like a microwaved burrito. Of course, it wouldn't be The Stacking Benjamins Show without a detour or two: we dig into financial hoarding (how many dusty envelopes is too many?), reveal why your credit score might be your best frenemy, and serve up some vintage airplane trivia, just to keep things classy. So whether you're team "Earn More" or team "Cut Back," this episode delivers the kind of guidance that helps you feel a little more confident making your next money move—even if it's just saying no to another financial “shortcut.” Topics covered include: Why more income might not be the golden ticket The case for ditching your credit card (and why that makes Doug twitchy) Saving vs. investing vs. spending like you're already retired What financial hoarding reveals about your mindset Index funds vs. individual stocks: which one should get your long-term commitment? The never-ending crypto debate (now with 12% more existential dread!) How obsessing over your credit score may or may not ruin your weekend If you're figuring out how to balance today's latte with tomorrow's freedom—or you just want to feel smarter about money than your cousin Gary who “invests in vibes”—this one's for you. And remember, no matter how much you earn or save, the real ROI is tuning in with the Stackers each week. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Think AI is hitting a wall? Nope. This is just the start. Actually, we're at the first chapter. Here's what that means, and how you can move your company ahead. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversationUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Generative AI's current phaseMeta's in-house AI chips developmentOpenAI's new developer toolsDay zero of AI and future prospectsReinforcement learning advancementsEmergent reasoning capabilities in AIBusiness implications of AI advancementsAI in healthcare and scienceTimestamps:00:00 Day Zero of AI03:31 AI Tools Enhance Customization & Access09:02 Reinforcement Learning Enhances AI Reasoning11:27 Agentic AI: The Future of Tasks15:59 Tech Potential vs. Everyday Utilization18:48 AI Models Offer Broad Benefits23:15 "Generative AI: Optimism and Oversight"27:08 Generative AI vs. Domain-Specific AI29:24 Superhuman AI: Next FrontierKeywords:Generative AI, Fortune 100 leaders, chat GBT, Microsoft Copilot, enterprise companies, day zero of AI, livestream podcast, free daily newsletter, leveraging AI, capital expenditures, Meta AI chips, Nvidia, Taiwan's TSMC, AI infrastructure investments, Amazon, Google, Microsoft, OpenAI, responses API, agents SDK, legal research, customer support, deep research, agentic AI, supervised learning, reinforcement learning, language models, health care, computational biology, AlphaFold, protein folding prediction.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) ChatGPT ranks No. 5 among all websites worldwide 2) ChatGPT is the only website among the top ranked by SimilarWeb that is growing 3) How do chatbots get information if they replace the web? 4) Grok's 'white genocide' messaging campaign 5) What's in a system prompt, with a look inside Grok's 6) The truth about Timothée Chalamet 7) Filing stories directly into ChatGPT? 8) Meta slams into big problems in its Llama AI program 9) Does it matter if scaling is done? 10) IBM survey shows generative ROI is hard to come by despite interest 11) Cohere's revenue trouble 12) Perplexity integrates with Paypal 13) A look at the event calendar ahead --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

What if the very thing that's draining you could become the key to your power?In this second episode of our Built to Lead Series, host Bridgit Norris is joined by Emily Logan Stedman, partner at Husch Blackwell and a commercial litigator who's reshaped what it means to thrive in big law. Emily takes us deep into the billable hour, not to condemn it, but to completely reframe it—as a tool for control, clarity, and even creativity. You'll learn how she's reclaimed her time, set boundaries without guilt, and used systems and mindset to scale her career without scaling her burnout. Whether you're running a solo practice or rising through the ranks, this conversation will challenge everything you thought you knew about productivity, client demands, and what it means to lead well in law.Because if you don't take ownership of your time, something else will.Tired of Facebook Ads that get clicks but no clients?Join Sam Mollaei, Esq. for a free live training built specifically for law firm owners who want real ROI, not vanity metrics.Facebook Ads 2025 breaks down the exact system Sam used to generate over 25,000 legal leads a month—without agencies, guesswork, or wasted ad spend.

Lee Rudin didn't just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it's clear: he's not here to blend in. PIMCON 2025 Tickets On Sale Now. Get yours today! We discuss: How a “spiritual conflict” at his old firm launched Rudin Law The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy Building systems and scaling with nearshore staff and AI (without losing quality) Why batching content and dressing like Moses gets better ROI than bland holiday posts The tools Lee swears by for medical summaries, demand letters, and client comms Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he's redefining what it means to be “the lawyer next door.” Rudin Law: Website | Instagram | YouTube Lee Rudin: LinkedIn  Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect