Podcasts about ROI

Ben Lorica and Evangelos Simoudis of Synapse Partners explore the complex reality behind AI-driven layoffs, from automation and upskilling gaps to strategic shifts in R&D. They also dive into the massive capital investments in AI, discussing the growing pressure for ROI and the emergence of LLMOps as a form of financial management.Subscribe to the Gradient Flow Newsletter

Disclaimer: This is a sponsored episode. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  ✅ Franchising is one of the most powerful paths to predictable business ownership for doctors, dentists, attorneys, and high-income professionals looking to diversify their income and reduce dependence on W-2 income streams. In this episode, franchise expert Jon Ostenson breaks down how today's market makes non-food franchising, service-based franchises, and semi-absentee franchises uniquely attractive — especially for investors seeking scalable, operator-supported businesses.If you've been searching for how to build alternative income, how franchising compares with real estate, what franchise ROI looks like, or what types of franchises fit busy professionals, this conversation answers those exact questions. Jon explains how different franchise models solve the common frustrations professionals face: lack of time, lack of proven business systems, and the desire for passive or semi-passive income. His “executive model” approach shows how a strong operator + franchisor support can help you run a franchise without replacing your full-time career.This episode gives clarity on what franchise categories are performing well, what to avoid, what makes certain brands strong investments, and how to conduct proper franchise due diligence. Jon also shares insights from helping hundreds of investors nationwide — showing you how the right franchise can deliver strong returns, tax advantages, and long-term asset value without the risks of startups or the delays of business acquisition. ⏱️ Timestamps — 15:36 Total Runtime00:00 – Welcome + Introduction00:28 – Why franchising is exploding01:45 – Why high-income professionals are entering franchising03:02 – What to look for in a franchise04:14 – Franchise ROI vs real estate06:18 – Best industries in non-food franchising07:15 – Who is buying franchises today?08:30 – Real examples of top-performing franchises10:00 – Franchising vs startups vs acquisition12:05 – Owner-operator vs semi-absentee vs passive models13:50 – Pitfalls to avoid + how Jon helps clients14:50 – How to connect with Jon OstensonTo connect with Jon, visit: https://www.franbridgeconsulting.com/

This episode recorded live at the 10th Annual Health IT + Digital Health + RCM Annual Meeting features Ginny Torno, Senior Director, Innovation & IT Clinical Systems at Houston Methodist, sharing how Houston Methodist leverages AI to improve patient outcomes, enhance operational efficiency, and support clinicians while emphasizing strong governance, ROI, and change management in technology adoption.

Hoy Paco y Roi hablan de los cumplidos o comentarios pasivo-agresivos, esos cumplidos que pueden esconder una crítica o algo negativo. En el podcast premium, Rebe y yo hablamos de los padres que sobreprotegen a sus hijos. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

Chris Perkins is the President of Model B, an independent growth marketing agency that leverages a unique blend of internal and external talent to deliver innovative solutions for clients. Under Chris' leadership, Model B has built a network of over 60 vetted agency partners worldwide and achieved significant momentum, helping brands achieve superior marketing results through a flexible, collaborative model. Chris brings decades of experience from top agencies like Ogilvy, Hal Riney, and Publicis, and was the first CMO of Brand USA, where he led a $200 million global tourism campaign delivering a 20:1 ROI. In this episode… The traditional agency model is crumbling under the weight of modern work. With teams scattered across time zones and top talent opting for freelance freedom, agencies are being forced to rethink what it means to deliver value. How do you build world-class campaigns when your best people might never meet in person? According to Chris Perkins, the answer lies in embracing flexibility instead of fighting it. Drawing from decades of experience at global agencies like Ogilvy, Hal Riney, and Publicis, Chris believes the future of marketing depends on blending small, highly focused internal teams with curated networks of external experts. His Partner Collective approach allows agencies to scale up or down instantly while maintaining top-tier quality — something that traditional hierarchies struggle to achieve. By pairing management consulting principles with this cloud-based collaboration model, Chris argues that agencies can finally align talent, technology, and client needs in a way that works for the modern era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chris Perkins, President of Model B, to discuss how agencies can evolve for a world of remote work and on-demand talent. They talk about what Chris learned from the heyday of big ad firms, how Model B's Partner Collective bridges global expertise, and why smaller, focused teams often outperform large ones. Chris also shares insights on designing agency systems that thrive in the post-office world.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   In this episode of This Week in Hospitality, Zach Busekrus sits down with Scott Eddy, Ben Wolff, and Edwin Kramer to unpack three major stories dominating the travel and hospitality world. From Sonder's dramatic collapse following Marriott's termination, to Hilton's launch of the Outset Collection, to Airbnb's bold embrace of hotels — this was one of the most consequential weeks the industry has seen in years. The team brings perspectives spanning global travel, hotel development, luxury operations, and hospitality tech. Fast-paced, unfiltered, and deeply informed — this is the weekly breakdown every hotelier, operator, developer, and investor should be listening to. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you're an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at alliance.journey.com. Key Topics & Timestamps 00:00 — Introductions & why this podcast exists 09:12 — Story #1: Sonder × Marriott partnership collapses 17:08 — Ben's take: STR brand value & commodity product problem 23:45 — Marriott, scale, loyalty, and future brand strategy 25:47 — Story #2: Hilton launches The Outset Collection 33:50 — Owner perspective: data, flag strategies, ROI trade-offs 39:01 — Independents vs. major flags: the next 10 years 42:11 — Story #3: Airbnb officially welcomes hotels 45:42 — Airbnb's evolution into a hospitality ecosystem 50:51 — Does Airbnb need a total rebrand? 54:00 — “Back to hospitality roots” debate 54:53 — Wrap-up & what's coming next Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/    Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/uniquestaysguy/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinkramer/ Instagram: https://www.instagram.com/edwinkramer/

In this episode of Business Coaching Secrets, hosts Karl Bryan and Rode Dog dive into the realities behind the trending 50-year mortgage, strategies for raising client prices, and the powerful concept of creating lasting value rather than selling on features alone. They discuss generational financial policy, entrepreneurship advice for young business owners, and how the mindset around risk, investing, and habits shapes long-term success for coaches and their clients. Key Topics Covered The Truth About 50-Year Mortgages Karl Bryan breaks down why 50-year mortgages may be psychologically appealing but are often a disaster for long-term wealth. He reveals how fiscal policies typically benefit older asset holders, not young families, and explains actionable strategies for managing mortgage debt wisely (hint: double principal payments to cut interest costs). Debt, Fiscal Policy, and Asset Ownership A candid discussion about government incentives, student loans, movement, and the marketing of debt programs. The hosts explain how national debts, stock market, and real estate policy affect everyday entrepreneurs. Dave Ramsey's Approach vs. Entrepreneurial Investing Karl Bryan shares why Dave Ramsey's advice, though solid for most, isn't tailored to business owners and can actually hinder entrepreneurial growth. Coaches need to help clients recognize where profit really comes from—often through strategic hiring rather than traditional assets. Advice for Young Entrepreneurs For a 21-year-old approaching seven figures in business, Karl shares direct "notes to his younger self": Prioritize learning and history over hype Avoid gambling culture Understand the dangers of chasing status Find mentors closest to your goals Success follows through other people—cultivate loyalty Real success takes five years—play the long game How to Raise Client Prices and Increase Profitability Karl reveals a "scaling" pricing model to onboard high-ticket clients incrementally and why innovation and value creation are the keys to charging more. He provides a three-prong value breakdown—practical, inherent, and social—and explains how to move clients from being compared "apples to apples" to "apples to oranges" in their market. Group Coaching and Retention Leverage Retaining clients and boosting perceived value through live events and group coaching is explored. Karl draws direct connections between authority, events, and pricing power. Moment of Zen Inspiration from sports, family holidays, and leadership culture. Karl shares the magic of "Mickey Points" for family bonding and how elite athletes prime themselves for risk and resilience. The lesson: unlearning old habits is often the hardest—and most valuable—growth. Notable Quotes "Owning a home is as much psychological as it is an investment—it's security for your family." — Karl Bryan "Motivation is great, but a successful life is about avoiding stupid—capitalize, underline, and italicize 'stupid'!" — Karl Bryan "Raising prices is more complicated than just slapping on 10%—innovation and adding value are the keys to creating profitable clients." — Karl Bryan "Don't ask people close to you, ask people closest to your goal. If you want a great marriage, talk to someone with a 50-year marriage." — Karl Bryan "The higher-level question is: How can we increase profits 100% and keep clients happy?" — Karl Bryan Actionable Takeaways Be Critical of Debt Offers: Young families should double down on principal payments if stuck with a longer-term mortgage and avoid upgrading lifestyle unnecessarily. Invest in People Before Assets: Entrepreneurs get the highest ROI by investing in team and systems before stocks or real estate. Leverage Group and Live Events: Group coaching and live events increase perceived value, retention, and pricing power. Innovate to Escape Commodity Pricing: Break out from "apples to apples" pricing by amplifying practical, inherent, and social value—be different, not cheaper. Avoid Your Worst Activity: Personal and client progress accelerates by cutting the most counterproductive habits first, not just starting new ones. Play the Long Game: Real business and personal success takes at least five years—commit, persist, and learn continuously. Resources Mentioned Profit Acceleration Software — Created by Karl Bryan; helps coaches instantly demonstrate ROI and identify profit opportunities. Jumpstart 1212 — The structured operating system referenced by Karl Bryan to optimize businesses before scaling marketing/ad budgets. Letters to Shareholders — Study these documents for real-world business wisdom; better than chasing social media hype or new books. Focused.com — For accessing Biz Coaching tools and Karl's daily emails. The Six-Figure Coach Magazine — Free subscription for actionable business coaching tips: https://thesixfigurecoach.com/get-it Networking events and group coaching frameworks — Boost authority and client retention. Enjoyed the episode? Subscribe for future insights, share with a coach friend, and leave a review! Catch more strategies for business coaches every week on Business Coaching Secrets. Want to grow your coaching business and attract high-end clients? Get a demo of Profit Acceleration Software™ at Focused.com and join our thriving community.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode The automotive industry faces a growing crisis: as veteran trainers and educators retire, there's no clear path for the next generation to replace them. Creating quality training is time-intensive — often taking months to develop just one class — and the personal sacrifices required have deterred many from stepping up. This episode explores the urgent need to evolve automotive education, from rethinking long-form classes to developing shorter, high-impact sessions that better fit today's learning styles. At the heart of the conversation is a proposed solution: an industry “Trainer Boot Camp” designed to teach aspiring educators not only technical knowledge but also the art of presentation — structure, flow, delivery, and audience engagement. Another proposed solution is the creation of a Train the Trainers Scholarship to fund legacy educators like John Thornton and Scot Manna to design and lead this new initiative. Modeled after the WWE's NXT Performance Center, the idea is to proactively cultivate new education “superstars” rather than waiting for them to appear on their own. This is more than a conversation about teaching — it's a call to action to preserve and reinvent the future of automotive education before the knowledge gap becomes irreversible. Recorded Live at ASTA 2025 https://astausa.org/pages/asta-expo Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Tanner Brandt, Autodiag Clinic Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club:

In this episode of the HR Leaders Podcast, we sit down with Eric Mosley, Founder, CEO, and Board Member at Workhuman to discuss how AI and recognition are reshaping the workplace. Eric reveals how companies can unlock hidden talent and reduce bias by combining AI with the human data hidden inside recognition moments.He explains why 80–90% of AI projects fail, not because of the technology, but because companies lack meaningful data to train their systems. Recognition, he says, provides a treasure trove of insight into real performance, collaboration, and potential.From the emotional power of gratitude to the measurable ROI of recognition, Eric paints a vision of the future where AI doesn't replace humanity, it amplifies it.

When it comes to assessing practice success, understanding various returns on investment is critical. Kiera and Kristy explain what the Dental A-Team is looking for when it comes to understanding the success (or lack thereof) of various investments. They specifically touch on the power of five different KPIs that'll keep your practice in line. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: K iera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today it's the KK podcast. Kiera and Kristy hanging out today. Kristy, how you doing today?   DAT Kristy (00:10) Good, it's a good day.   Kiera Dent (00:12) It's a great day. you like, I feel like I want to like KK. I mean, it's not, it's only two K's everybody listening, but I feel like it's like the Kit Kat. I don't know. It feels kind of like that between you and me. don't know why, but yeah, double the, or we could be like double mint, like double the flavor, double the fun. It's Kieran Kristy on the pod. Like there's just the two of us cause there's no other K names in the consultant world. It's just Kieran Kristy. So I mean, we got   DAT Kristy (00:36) That's right.   Kari and Kristy, you got it.   Kiera Dent (00:40) Kiera and Dana, so that could be my initials, cute. Then there's Kiera and Trish, but there's Trish and Tiffanie. Then there's Kiera and Brittany, no BS, Britt, she's on her own realm. And then we've got Monica. So, see, it's the two Ks, it's the double the, like, we're just gonna have fun here. Like, you get two of us, two brilliant brains. And believe it or not, Kristy and I actually might just be rivaling for like some of the biggest gains this quarter, so.   DAT Kristy (00:55) Yes, it does.   Kiera Dent (01:07) ⁓ not that we're here just for gains on clients, but Kristy does give me a run for my money, which all the consultants do. And Kristy's just like, she's, she's coming on hot this, this quarter. So I thought it'd be really fun, Kristy, for us to kind of dig into. Like either quarterly or twice a year annual reviews that we kind of do with clients and how you assess it. And we show the ROI that clients are getting, just cause I think it's important for clients to see like, what should you be assessing in your practice quarterly or two times a year?   How's the practice going? And Kristy, I think you're really, really strong in this. And I think you're really talented at looking at the practice and about their numbers and about, like, you love that. You and I will geek about numbers all day long, which is why it's the KK club, the KitKat club. Like we're here for the numbers. We're here for the fun. ⁓ But yeah, Kristy, kind of take it away of how do you set this up? What do you look at with clients when you're assessing their practices? Because always client style is like, I want ROI on consulting. And you do like,   amazing job at showing that ROI. So kind of take it away of what do we look at? How do we determine ROI? And I know this is your jam. This is what you love to do.   DAT Kristy (02:15) I love it. You're right. I do. You know, we all.   Kiera Dent (02:18) Do hear that little   giggle? I hope everybody heard that. Like that's Kristy's like. Kristy lives for this stuff and it makes me so happy because I do too. Like it's fun. It's fun to get the gains.   DAT Kristy (02:28) Yeah,   absolutely. Well, you and I have talked about this before. So many doctors just look   their bank account to see if they're on track or off track. And it's such a false sense of security looking at or lack of security, one of the two. with that being said, ⁓ there truly is like five   Kiera Dent (02:36) you   Mm-hmm.   DAT Kristy (02:48) KPIs that we're going to look at. And a couple of them are lag measures. A couple of them are lead measures.   ⁓ first view would be production net production collections. Yeah.   Kiera Dent (03:01) Yeah, don't even get into that gross. We don't want gains that are fake all y'all, okay? Like get   out. ⁓ Jason and I were talking the other day about guys, there's this, okay, Kristy, I'm gonna go on Tanger for a second. There's this really attractive actor on this show we're watching and I'm like, truly I was so disappointed when they kind of cut him from a couple episodes. I was like, no, she's gotta get back together with this guy because he's so good looking. And my husband and I, we look, because he looks pretty short.   DAT Kristy (03:13) you   Kiera Dent (03:28) So I like scoped him and I was like, how tall is this guy? And he says he's six foot and Jason's like, there's no way he's six foot. He's like, but do you ever hear some guy come in and they're like, yeah, I'm like 5'11". He's like, no, they all push them to the six foot. And I feel like that's what gross production is. It's like all of us are like, yeah, like I'm basically six foot. Yeah, I'm basically like a millionaire. Yeah, I'm basically there. Like, so we're talking, no, get out. We're here for like actual gains that you're actually getting net production.   my little side tangent, it's okay. It's okay if you're 5'10". It's okay if you're 5'9". It's okay if you're 5'11". We in production want to know the real number that we can actually collect, not the artificial one that makes you feel good when you're chatting with friends. You can fluff your height, but don't fluff your production.   DAT Kristy (04:15) love that 100%. So we got the net production and then the collections,   Kiera Dent (04:16) you   DAT Kristy (04:22) dollar for dollar percentage. Obviously we want them to be 98 % or higher. And then on the flip side, where are we diagnosing? What's our case acceptance? And so many people just look at the percent of case acceptance, but I also want to look at the dollars of what you're diagnosing because is it enough to reach your goal?   you know, where's your profit point at and what do we need to hit? Because we can celebrate 100 % case acceptance, which I don't think anybody ever has 100%, but you know, if you're getting 50 % case acceptance, which is still a very good percentage, 50 % of what? If we need to hit 150 every month and we're only hitting 100, it's not enough to get us there. So those would be the main five KPIs that   ⁓ tell us the health of your practice, right? And go ahead, care.   Kiera Dent (05:18) I   was gonna say, and Kristy, as you said that, diagnosing, don't think people realize is as important as it is. For whatever goal you wanna hit, there's a industry standard that you need to diagnose three times what you wanna produce. So if you wanna produce 100 grand, you need to be diagnosing 300,000 minimum to be able to get there, and you better hope you've got a great treatment coordinator who can close. And this is actually like...   I'm gonna like give a little secret away that we'll see if people are smart enough to pick up on in future years. This is the number one thing I actually look for in a consultant. I look to see, do an interview, we give them some stats and if a consultant cannot pick up this practice like without fail, they come in and they wanna talk block scheduling, they wanna talk other things. But I need a consultant to be able to see that a lot of times the reason a practice is not hitting their goals is due to a lack of diagnosis. And another reason we do that is because   Kristy and I are not dentists and we're not here to tell you how to diagnose. We're just here to help you see that based on industry standards and what you should be diagnosing of a healthy practice. If you're not getting enough diagnosis and doctors, you've got to hear this. If you are not diagnosing enough, this is a doctor issue and we're not saying to overdiagnose, but you have to diagnose enough. If you're not diagnosing enough and there's not enough treatment coming through, your practice will not grow. And that's not your team's fault. That's a you problem.   And so making sure that you, your hygienist, you use AI, but Kristy, I'm so glad you brought that up because production collections are always easy. But what impacts that, like you said, is the diagnosis, then the case acceptance, the new patients. And that's where it says lead and lag. Like everybody's looking at the lag of production collection, but it's like, what did we do to get there? And Kristy, I love that you bring these five things up every single quarter, every single, like twice a year with your clients, because people don't realize your bank account is a lag measure.   of what you've been doing in the practice. And then like another one is your overhead and what are you spending? Because if those things are in check, but we're spending everything we're making, we're not saving for taxes. Well, yeah, that's a real fun moment. Your bank account's really gonna look bleak, even if everything's working in the practice. So I really hope people take note because it's such a good thing for people to be aware of.   DAT Kristy (07:09) .   Absolutely. to that point, Kiera, like so many people think if that number isn't where they want it, let's go get more new patients. And then they want to spend more money on more new patients. And nine times out of 10, this is exciting time of the year because we're halfway through the year. Take a look at what you did treatment plan. I mean, I see a lot of practices, you know, let's for easy math, they're diagnosing a million dollars and we've closed 500,000. Holy cow. Even if you captured, you know,   percent of that difference like what would that mean to your bottom line and this is a perfect time to take a step back and go my gosh we have five months left in the year what would that look like break it down chunk it down to simple   pieces that your team can digest and you guys have fun with it. It's all about getting patients healthier. Let's face it, you're not diagnosing things patients don't need. So let's go get it. Let's get our patients healthy and gamify it. See one more crown a day or one more implant a month. What is it? Right?   Kiera Dent (08:35) Yeah. And Kristy, I think something you do so well that I hope people heard is you're not going for the big gains. You're going for the little like squeeze the juice, like get the last bit of toothpaste out of the tube of toothpaste. And I don't think people like that's not sexy. It's like, hey, I heard this podcast that I'm supposed to like go look at these small things versus we're getting all these new patients and we signed up for marketing. Well, but like this is where the elite practices shine. This is where the like really superior   Practices go people are like here. How do you do it? How do you guys like add? 20,000 40 that I Kristy I was looking at some of your stats girl. You're like, like I said, I love a good hustle and some of your practices you're adding like 50,000 a month to their practices and that's Incredible and people like how you do it Kristy's literally telling you it's through squeezing the tube of toothpaste in these small little moves that actually are not that hard going and getting new patients and signing up for marketing and all that that to me is actually hard fixing your diagnosis   getting your whole team on board, looking to see at what our production collections are, making sure our collections are tight. Those things are way easier. They're not as fun, they're not as sexy, but way easier than having to go like hunt and fish for new patients, even though it's way more fun to tell people you signed up for marketing. It's not fun to be like, yeah, we got a new billing thing in place. Like we got our AR fixed. That's not fun to admit, but it's way fun on the bank account and the profitability side too.   DAT Kristy (09:58) Yeah,   100%. And again, ⁓ so going back to the new patients, they want to spend more money to get it. But then have you looked at like, how are we answering the phone? How are we capturing the patients that are calling? Maybe you really don't need to spend any more money to cap, you know, they're coming in, we're just not capturing them, you know, and I'm always a fan of, you know, there's the internal marketing and external.   everything Fred Joyle said it best right everything is marketing we are marketing so get real intentional and get in relationship with your patients figure out what they want and tie their care back to it you know   Kiera Dent (10:39) Mm-hmm.   Yeah, I think it's brilliant. And I think it's like you said, everything we do is marketing. And so if we realize that and so many people want external marketing, and I think to me, the reason people want external marketing, and I'm not here to say not to do external marketing, I think it's a, it is a piece and a part of it. But I think it feels like a diet pill sometimes, like, let's just let's just throw money over there. And let's hope it fixes our problems. Let's out produce our problems rather than fixing our problems. And I really want people to realize like,   elite business ownership and being part of the elites, and we're not talking big practices, there's no right size to it. That all comes actually from doing these small little things and internal marketing, once again, is so good. These patients already love you. You already have a base of people that love you. And if you treat those people really well, rather than constantly going to try and swoop and get more people in, those people then refer, they refer better people to you.   It's easier. I have a practice and it was wild. They're like, Kiera, we signed up with marketing and we're trying to get it. And again, this is not a bash on any marketing companies. It is definitely necessary. ⁓ but they're like, but we're just not getting more, more new patients. Talk to another client. They're like, we, we just signed up with a marketing company and it's actually gone down. And I'm like, well, tell me what were you doing before to get patients? And they're like, we were at the church, we were in this magazine. And I'm like, well, get back in that because it was, it was showcasing the good things you're doing. It was being this like,   more B2B, it was being more connected rather than just trying to go for the masses and it's wild because internal marketing can be so much more effective if done right. And like you said, be in a relationship with your patients and know what they want. And great Google reviews, great Google reviews are your fastest, easiest marketing. So pay with Swell, like let's throw another plugin for Swell. It's been a few months since I put them in.   Go to Swell, SwellCX.com. Tell them Dental A Team sent you. Literally Zeke and I met when he founded the company. So you still get like founding prices, because that was the promise he and I made that you guys would get that. But honestly, just get your Google reviews up. Save the money. I don't know. Kristy, you and I are such birds of the same feather. That's why we're KitKat over here. We just think very similarly. And I think that's why we get very similar results as well.   DAT Kristy (12:55) Yeah, I think that the other big thing here is to recognize so many people are afraid of numbers. The members just start to tell a story and what we fail to realize is there's a system behind every one of those numbers. And if the number isn't where we want it, we need to pull up that system and figure out the system's a recipe, right? It's our cookbook. If it's not where we want it, then let's go back and figure out, did we mess up the recipe? You know, or   is the recipe, we're following it to a T and we just need to change up and find a new recipe because it's not getting the result. So ⁓ I love digging into those numbers because that tells us where we need to focus on this quarter to get the results we want.   Kiera Dent (13:40) And I really love that you said numbers just tell a story and there's a system behind the number and this makes it so much easier like going back There's a podcast I did a little while ago where I talked about the yes model and Dental A Team to help you say yes to more It's focusing on you as a person your vision which Kristy alludes to like are we on track or not for that vision and then E stands for earnings and profitability and S stands for systems and if you put them in that order So you've got your vision then we look at the numbers just like Kristy said   then you put into place the systems based on what those numbers tell you, it becomes a much more manageable and easier to digest process rather than being like, I need all the systems. And it's like, no, no, no, you just need the systems based on what the numbers tell you because I'm sure you're doing a lot more right than you think you are.   DAT Kristy (14:25) Absolutely. And I also think, you know, it's a good time to take a step back and evaluate where you are on the culture scale too, right? Happy team creates happy patients and happy patients pay and refer. So it all goes hand in hand.   Kiera Dent (14:39) Good   thoughts on there. Okay, so what else do you go? You go through the production collections, diagnosis, case acceptance, new patients, lead lag measures. Then you move into, we on track, off track for our goals of where we're at this year? What are the things that we could do now to get there by end of year? Are they still relevant? Are we still on track? What else do you look at with your clients when you're doing these assessments, Kristy?   DAT Kristy (15:02) Yeah, well, I always like to start the year off with projecting where we're going. And so also calculating back to that. And you and I talked about overhead. If we take what our average overhead is for the year, are we on track for meeting that or not?   Right? Because we can project all day long. I can want to make $3 million, but this $3 million cover overhead expenses and our savings for the year. So always measuring back to that. And if we're off track figuring out how can we get on track, right? Did doctor take off more time or do we need to add in a Friday to get to goal? You know, those types of things. Or are you, ⁓   okay with where we're projected to land and you feel confident about that. You know, once in a blue moon, well, I shouldn't say once in a blue moon because you and I do get them up there, but you know, it also relieves them and they can maybe even take an extra week off or a few days off because they're ahead of goal. Yeah.   Kiera Dent (16:06) Totally.   And those are the fun ones. That's what we want. We want to be ahead. We don't want to always be behind. And I agree with you, Kristy. The offices that are ⁓ diligent and consistent at looking at these, we look at these monthly, we look at these quarterly, we look at these annually, we assess, we redirect. It's like, I don't know. I feel like what you do is there's a plane. I just flew back from Greece, which was a very long flight. And it was very fun. This is where I watched.   DAT Kristy (16:13) Mm-hmm.   Kiera Dent (16:35) so many of these shows of this very good looking actor. I thought I was like, how tall is this man? While my husband's sitting next to me, it's okay, it's all right. We're allowed to have a few celebrity crushes. ⁓ But on our flight back, it was like a 12, 13 hour flight home. And I think about if that pilot would not have checked to see if we were a few degrees off, I could have easily ended up somewhere else. And that's just by a few degrees. And so what I feel you're doing, Kristy, on these quarterly, these monthly, these annual check-ins is making sure   that we're still navigating towards Greece or towards wherever we're trying to get. And are we on track or like you said, do we need to do a small navigation at a Friday, change this, look at our spending to be able to end up there at the end of the year or like, are we so far off course? So we need to like correct a little bit and then get back on track for next year. But the hope is that we catch that soon enough because we're never gonna go in a straight line. It will never be perfectly across. There will always be hiccups, there will be turbulence, there will be.   things that you gotta go around, you gotta redirect places. But if we're constantly looking at it, we stay much more on course and charter to where we want to go rather than like hoping and wishing we end up where we actually set out to go.   DAT Kristy (17:43) Yeah, 100%. And sometimes it's also looking, where are we spending? Right? Is there something that crept in there? We talked about this before too, with, you know, the subscriptions or, I mean, it's funny because the very first doctor that   I remember him telling a story about an airline and I was just sharing this recently with a client. I think it was like American, you guys could probably Google it and find it, but it's back in the day when they would serve meals to everybody and this airline decided that they could cut one olive.   Kiera Dent (18:17) Hmm?   DAT Kristy (18:17) and it cut their bottom line by a ton. Like what is the cost of one olive? So where can we tighten the ship a little bit? Those things are kind of, again, have fun with it, gamify it. Get your team involved. Let them be part of the solution.   Kiera Dent (18:37) Yeah,   and Kristy, I love that because we talk about this olive, the FedEx trucks and then chicken nuggets. And going back to it, the black olive airline cut, it was one olive, saved them $40,000 annually. I just pulled it up to sea and it was on American Airlines. And Tiff and I talk about the chicken nugget, like they used to serve five chicken nuggets, which was the right amount. Well, they dropped it to four. Four is not enough, so now you...   Upsell to 10 and I'm like that's one chicken nugget. This is one olive and I agree with you Kristy for me This is the fun of business like how can I go find that one olive or that one chicken nugget Tim and I get really excited when we find a whole chicken farm. Like that's a good one I'm like, wow, that was that was like a really good idea or a whole salad But again, it's to cut costs but improve patient care. Like what are they? mean even today Kristy, Shelbi, Britt and I were going through our expenses in dental a team   DAT Kristy (19:25) Mm-hmm.   Kiera Dent (19:30) and we looked and we have Adobe and we still use Adobe for contracts. But Shelbi looked at it, we're paying 65 and we use Canva and our marketing team doesn't need all the entire suite of Adobe anymore. But that was something we put into place like five years ago. We've been paying 65 bucks every single month when we only need to be paying 19. Not that that matters. And so many people are just like, well, here it's 40 bucks. And I'm like, okay, you want to play a game with me? I'll play a game. It's 65 minus 20.   DAT Kristy (19:57) me.   Kiera Dent (20:00) Okay, so 45 times that by 12 times that by five years is 2,700 bucks that I've been overpaying just on a subscription that's doing nothing for our company that I could have cut. And I'm like, I know you might not get out of bed for 2,700 bucks, but I'm like, you find that subscription, you find this subscription, you find that one, all those little, do you think someone really was excited on American Airlines to save $40,000 when it's a multi-billion dollar business? But 40,000 here, 20,000 there.   DAT Kristy (20:26) Right.   Kiera Dent (20:29) 50 bucks here. also think Kristy, to me, it's the discipline of auditing, of looking. It's more than I think the olive or the Adobe subscription or the chicken nugget. It is the constant innovation to look, to be the most savvy business that we can possibly be. And then we flip to the other side and give the best service that we can as well.   DAT Kristy (20:51) 100 % I agree with you, Kiera. Yeah, it's just those small incremental things. And it's about being intentional versus doing it by default, right? Let's do it intentionally so that when we get to the end, there's no surprises.   Kiera Dent (20:52) you   love that because I hate surprises in December as a business owner. Oh, I used to dread December's like and it's a great time to travel. It's a great time to hang out with family. But I used to cry like beginning of December, it was tears every single year. And then by the end of the year, I was exhausted. had nothing left for family and it's supposed to be such a fun time that I agree with you, Kristy. It's like no tears. The projections are there we were prepared. I don't know there really is a saying like if you are prepared, you will not fear and I'm like, it really is that case and also   Like CPAs, I'm gonna rag for a second. They rag on consultants. This is a love relationship we have with CPAs and consultants. I get so annoyed that like CPAs don't tell you till December. And I'm like, no, have the meeting in July. Have the meeting in October. Figure it out because you still have time to pivot. And that's what Kristy and I wanted to come on today is there's still time to pivot if you look at these items, you look at the things we're discussing, you look to see what can we do. There's still time. It's like, we're not at the 11th hour.   hoping to try to make up time in such a short amount of time. call your CPAs, find out where you're at on your tax liabilities. Are you on track for saving that? There's so many times that we have our meeting with the CPA and he's like, Kiera, I need to up and increase and start cutting. And I'm just annoyed every time, but I'd rather do that over the course of six months rather than one month, because I still have time to make that correction with it, not hurting as much as it could.   DAT Kristy (22:30) It's so true, so true. And the efforts to get there are a lot smaller when we can dilute it over five months versus two weeks, because we didn't look till the end of the year.   Kiera Dent (22:42) especially the two weeks in December where we're not producing so we're not even collecting and we have to pay more. It's just a really like nasty path. So I'm like, no, no, no, just don't plan for December. Have that be your gravy slush time. Get it all done in 11 months. But like even that kind of thinking, Kristy, I don't think is common. I think it's very abnormal to think, well, if my December is only going to be two weeks, why am I banking on that as a full month? Why don't I bank on? And this is back to mine and Kristy, like we love the projections. We love to think of like   DAT Kristy (22:59) No.   Kiera Dent (23:12) How could I get this done in 11 months? How can we give you vacations? How can it be done in this many weeks? And that's something, Kristy, I really do feel like it's the Kit Kat Club over here. Like we really do think in such a similar way, but I want you to realize like this is how Kristy and I are able to throw gains. We're able to help practices get to where they want to be, but also with it being easy, happy teams, happy culture, not a lot of stress, ⁓ and just kind of doing the small minutiae things that actually make insane gains.   for a practice. We help find the olives, Kristy. Every so often we might get a tomato, but it's the small olives that actually make the huge impact for a practice.   DAT Kristy (23:42) Right? Yeah, let's get the olives. Yeah.   100%, 100%. And hopefully we can show it's easy. It's not hard. It truly isn't hard. It's one patient at a time and just capturing a little bit more.   Kiera Dent (24:03) Yeah. And then Kristy, I think it's really fun what you do for your clients too, is you show them the ROI that you brought to them through AR, through production, through overhead savings. So that way a client, regardless of their bank account saying, can literally see that in the course of working together, this is what we've been able to accomplish together. Because I think as a business owner, it is so easy to forget like what it felt like when I couldn't lift 20 pounds, now that I'm lifting 50 pounds.   Like it's so easy because 50 pounds becomes your new normal, but you're like, no, no, no, no. Remember how we started and you couldn't even lift like five pounds. Then you got up to 20, then you got up to 50. I think it's very easy for clients to forget where they started because their new norm is where we've grown them to.   DAT Kristy (24:48) Yeah, it's so true. mean, you know me, I love analogies and it's almost like your periopatient that's been coming in every three months and now they're healthy and so they want to push it back out and it's like you forgot it's this effort coming every three months that's gotten you healthy and the minute we change it, things start to slide, you know, so. ⁓   Yeah, mean, hopefully, hopefully we can always show that value in it. They still have to do the boots on the ground hard work, but you know.   even Tiger Woods has a coach, right? And that coach can see around corners to see things a little bit faster maybe when things aren't moving the same. You your swing's off, what's happening, what's going on, you know, and to keep you back on track. it's fun, it's fun partnering with clients and being able to see that and course correct and help them achieve their goals.   Kiera Dent (25:43) ⁓ I love it. Kristy, I agree with you. And I think that that's why we have the passion for consulting. We have the passion for practices. We have the passion for wanting you to strike. It's crazy because like, I don't know, we have a tagline, which marketing told me I need to get rid of because it's more about me than it is about you. And it does not make sense to me. ⁓ where it says like your success as a practice is truly Dental A Team's passion. Like this is what gets me and Kristy up out of bed. This is what makes us want to get on a podcast and share with you is   you being successful, you getting your dreams, you hitting these goals is what we are obsessed and so passionate about. So I think it's so fun. So I'd say, Kristy, if practice is listening right now, what would be kind of like your bow on our podcast today that you'd say like, okay, from everything we've talked about, what do they take away? What can they go implement? ⁓ Because sometimes it can feel like, well, what's my first step to be able to get on this path of slight course corrections to get to my final destination with ease.   DAT Kristy (26:42) Yeah, well first off, if you haven't figured out your goal, maybe look at what you finished at last year and at least strive for 10 % above that because we know that that's at least keeping up with inflation. Again, I don't know if that's meeting your overhead needs, but at least it's a good point. And then reverse engineer it. See how far you're off track from that for the year.   and ⁓ what's one more day or one more thing every day. Hopefully you're doing some sort of morning huddle and ⁓ inside of the morning huddle, everybody has a part to play, right? So admin, look, is there any balances that need to be collected?   ⁓ patient wise in doctor's schedule, is there anybody that could come back in through hygiene? Hygiene, if we have undiagnosed treatment and we know there is, because we see those numbers every day in morning huddle and it's almost like crazy alarming the amount. Usually it's more than what you're even producing for the day. So, gamify it and try to turn those patients into healthy patients by converting their treatment. ⁓   know just those simple things right there is going to make a big difference to your year end.   Kiera Dent (27:55) I that. I love it, Kristy, so much. And I love that you have the passion and the love. I love that you will also sit down with your clients. And I think that that's the discipline and maybe like the fast track of using a consultant is, Kristy, you prepare these for your clients. You think about it. You're looking down the line of things they're maybe not even considering doing. They're not thinking about midway. How are we doing? What are our projections? Are we on track? Are we off track? Where are we at? And I think having a consultant, like you said, with even Tiger Woods,   looking around the corner, looking down the line. Kristy and I are both like, we're watching the clock. We know we only have so many more months in the year. Where are you at? How can we make sure that we're constantly keeping you on track to get to your goals? Where maybe you're just having a fun summer vacation or you're just coming back. Like we know that that's our job is to be looking down the line for you, watching out for you, projecting for you, course correcting with you. ⁓ Even when you're in the day to day problems. And I think Kristy, that's just a   a shout out to you and a shout out to consultants because this is why we do what we do. So if you, if you are like most business owners, including myself, when I first started and you hate numbers, that's why there are people like Kristy and myself that exist because we love to get into the nitty gritty. We love to look for those olives. We love to help you go do the dentistry and we're going to sit here and help make sure your business and your team and your practice is flourishing. So that way the hard work you put into being a dentist pays off for you in the end. So Kristy love this, love what you do for our clients.   Love being the, the KK Kit Kat, whatever we want to be over here. mean, it might stick. We might be Kit Kats for Halloween. You never know, but Kristy just super appreciate you and all that you do for our clients and for our company and you as a human being, you're just a gem. And I'm so freaking lucky to work with you.   DAT Kristy (29:28) Yeah.   Thank you. It's my honor and you know what? We're stronger as a team, I have to say. So no matter what consultant you have in our company, you get all of us. So we collaborate, we cheer each other on, just like hopefully you're cheering your team on. So happy to help.   Kiera Dent (29:49) Bye.   Kristy,   you said that so well and it is true. I see you and all the consultants like have little meetings on your calendars of connecting and chatting and I do agree. We all help each other out. We want all of our clients to succeed no matter who you're working with. So for all of you, if you're struggling or you're like, gosh, I really would love that help or just having someone, I'll just put our arm around you and like, we're here to help you. We're here to support you. We're here to guide you. We're here to look around that corner. Reach out, Hello@TheDentalATeam.com. And as always, Kristy, thanks for being with me. Thank all of you for listening.   and we'll catch you next time on the Dental A Team Podcast.  

Hello, all you great people trying to figure out how to do right by patients. Welcome to it. I was and am always extremely curious if any of what we talk about over here on Relentless Health Value has, in any way, percolated over to your average employer CEO—the ones who do not listen to this show, I mean. For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. This is what I try to figure out during my conversation upcoming here with John Quinn from Wellnecity® today, and I score some advice to boot for employers in the face of any of these revelations that they may have. That's what's gonna go down today, and this whole endeavor is a decent plan, if I do say so myself, because John Quinn chats up a lot of employer CEOs. He's certainly got a bit of a catbird seat there. So, taking it from the top, I wanted to see how clued in these employer C-suites might be to a fundamental myth, which, if employer folks don't realize it is in fact a myth, it means that a whole lot of transformational power is going nowhere fast. And this myth is the mother of all myths: the "there is a market in healthcare" myth. We've been on a tear about this for three episodes now, at least as it relates to hospitals and health systems. I'm gonna refer everybody to LinkedIn because Luke Trocchio put up a, I don't know what you call it, a reel, highlighting something that Shane Cerone said in episode 490. And then I'm gonna tell you why whatever CEOs at self-insured employers are thinking here makes all the difference in the world. But what Shane said is this, "The myth is that we have a functioning marketplace, and we don't." Shane continues, "What I mean by [there is no actual healthcare market], as somebody who's been a CEO of multiple hospitals and health systems, hospitals don't compete on price for patients. It … doesn't work that way. And so, we don't really have a normal market incentive to reduce cost or, in this case, the price of services in order to remain competitive." Now look, and this isn't rocket science, but it needs to be said out loud. The reason there is no healthcare market largely is because self-insured employers have not insisted upon there being one. Is that fair? I don't know. And whether or not it's fair is irrelevant to this point. Self-insured employers pay for healthcare for, like, 160 million Americans. They are largely the demand curve. They are the demand side of any market that exists. Because you know something that doesn't our market make? You can't ask the supply side to create demand elasticity. You can't get a seller to get a buyer to buy or not buy at some price point. That would be like a comedy skit. Except in this case, you know, patients die or go bankrupt because they can't afford care. So, it's not really all that funny. But if in this country we are depending on health system prices being constrained by a market, and then you don't have a buyer who doesn't buy when the price is higher than the buyer wants to pay or a buyer who doesn't buy unsafe stuff or low-quality goods or services, you're gonna get sky-high prices. Welcome to it right now. Also, if there's no competition, again, no market. But competition a lot of times doesn't surface if there's no point in starting up a business because there's no demand for lower prices or higher-quality care. I mean, if no one cares if you have lower prices or higher quality, then how are you gonna attract patient volume or steal market share, right? Like, unless you're really good at marketing, I guess, or have accumulated market power. I'll say this again. If our whole, the whole healthcare sector pricing structure is built on the myth that there is a market and then there's no market and employers aren't filling for whatever reason, the vital demand side role that they have to play for there to be a market, then, right … hello, 37% renewals like we see coming up in New Jersey. Listen to the show with Kevin Lyons (EP487, Part 1). So, I say all this to say, do employer CEOs even know they have one job here? And I'm not talking about, again, whether or not this is fair, whether they're capable of pulling this off. I'm just distilling this whole thing down to this is the question that remains on the ground. So anyway, this is first and foremost what I go after John Quinn from Wellnecity to figure out today: Where's your average CEO in this learning curve? Now here's some demand curve optimism. The show from two weeks ago with Elizabeth Mitchell (EP491) from PBGH, the Purchaser Business Group on Health. In that show from a couple weeks ago, we talk about what PBGH members, who are very large employers, what they're up to. So, certainly go back and listen to that if you haven't. Okay, so with that, here's my conversation with John Quinn from Wellnecity, as I have mentioned; and you'll get two things out of this conversation. Number one, a level set on what employers' leadership teams are figuring out and why they are figuring this out. (Renewal shocks and employees complaining about affordability much?) But also how the mindset needs to shift in the C-suite for anything to really happen here. In other words, what's the assignment and what's some very top-line advice to get there? That's how I finish up the conversation with John Quinn today. Do just wanna note that Wellnecity so kindly offered to pick up some of the tab to produce this Relentless Health Value show, which, as I keep saying is … yeah, it is expensive to keep this train on the track. People often forget it's not just what goes into the recording, the hosting, the producing, the editing of a podcast, but there also is a whole Web site and an API feed and headshots and graphics and transcriptions and a proofreader. It's a whole thing, guys, even if the host is a volunteer with a day job. So, thanks much to Wellnecity for the contribution to the fund and for coming on the pod today. John Quinn is CEO of Wellnecity. Wellnecity does health plan management for employers that self-fund their health plan. The key role Wellnecity plays is how do they help those employers better manage the spend category called health benefits. This podcast, as I said, is partially sponsored by Wellnecity and also Aventria Health Group. Also mentioned in this episode are Wellnecity; Luke Trocchio; Shane Cerone; Kevin Lyons; Elizabeth Mitchell; Purchaser Business Group on Health (PBGH); Paul Holmes; Peter Hayes; Healthcare Purchaser Alliance; Mark Cuban; Lauren Vela; Cora Opsahl; Andreas Mang; Jon Camire; Eric Bricker, MD; and Christine Hale, MD, MBA. For a list of healthcare industry acronyms and terms that may be unfamiliar to you, click here. You can learn more at Wellnecity and follow John on LinkedIn.   John Quinn is the founder and CEO of Wellnecity, a health tech innovator on a mission to measurably improve the quality and affordability of employer-sponsored health plans in the United States. Under John's leadership, Wellnecity developed the groundbreaking Smart Hub platform, which integrates data from multiple vendors to simplify health plan management. Smart Hub enables organizations to measure ROI objectively, uncover savings, enhance member engagement, and reduce fiduciary risk. Building on this foundation, Wellnecity has launched its next-generation plan management platform, equipping HR leaders with real-time oversight, vendor accountability, and measurable ROI. The platform empowers leaders to act in the moment, redirecting spend, simplifying oversight, and delivering better healthcare for employees. John is also the author of Benefits Revolution: The Next Generation of Employer-Sponsored Healthcare and is widely regarded as a thought leader in the healthcare space. He believes healthier businesses are built on smarter healthcare for employees, and that data is the key to driving this transformation. Prior to founding Wellnecity, John spent 25 years at Andersen Consulting, Diamond Technology Partners, and McKinsey & Company. He advised Global 1000 companies and high-growth start-ups, helping them build new businesses, products, and channels. His expertise in digitized information and network effects has driven meaningful business model innovation. John is a sought-after speaker on topics such as the benefits revolution, the power of data, fixing what's broken, and health tech leadership. Helping organizations deliver innovation is his mission; fixing what's broken is his passion.   07:06 Why CEOs are looking more closely at healthcare spend. 08:06 EP397 with Paul Holmes. 08:21 How savings and health benefits are directly connected. 10:45 EP436 with Elizabeth Mitchell. 11:46 What missed earnings look like in relation to healthcare. 14:27 How costs have been shifting to employees for years, and why this doesn't work anymore. 17:36 EP475 with Peter Hayes. 18:23 What employers need to do instead of cost shift. 19:12 EP406 with Lauren Vela. 21:30 Why it's important to make health benefit changes at the speed of business, not at the speed of the benefits year. 26:17 Why is it important to put a finance function into your benefits? 27:10 EP488 with Mark Cuban and Cora Opsahl. 27:33 EP478 (Part 1) with Andreas Mang and Jon Camire. 27:35 Why daily data matters. 31:10 EP487 (Part 1) with Kevin Lyons. 31:21 Why it's important to hold vendors accountable. 31:47 Why it's important to move on from vendors who can't hold up to your scrutiny and needs. 33:46 EP472 with Eric Bricker, MD. 34:46 EP471 with Christine Hale, MD, MBA.   You can learn more at Wellnecity and follow John on LinkedIn.   John Quinn gives advice to #employer #CEOs on the #healthcaremarket on our #healthcarepodcast. #healthcare #podcast #financialhealth #patientoutcomes #primarycare #digitalhealth #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Dr Sam Flanders and Shane Cerone (EP492), Elizabeth Mitchell (EP491), Shane Cerone and Dr Sam Flanders (Part 1), Dan Greenleaf (Part 2), Dan Greenleaf (Part 1), Mark Cuban and Cora Opsahl, Kevin Lyons (Part 2), Kevin Lyons (Part 1), Dr Stan Schwartz (EP486), Dr Cristin Dickerson

In this episode of the Breakfast Leadership Show, we explore why purpose, not just pay, is the true magnet for top talent in today's competitive job market. Drawing from a recent Breakfast Leadership Network article, we break down an eight-step framework for creating a culture where meaning and belonging drive performance and retention. You'll learn how to clearly define and embed purpose into daily work, celebrate behaviors that align with your values, and position leaders as “Chief Culture Officers” who live and breathe the organization's mission. We also discuss why culture isn't just an HR initiative—it's a powerful business asset that directly impacts engagement, retention, and ROI. If you're a leader looking to transform jobs into meaningful journeys and build a workplace where people thrive, this episode is your roadmap. Toxic workplace? Get help here:  https://Community.BreakfastLeadership.com Are you burned out?  You don't have to be:  https://FreeFromBurnout.com  

Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

What if your security team never missed a single alert and actually had time to think strategically? In this episode, Ahmed Achchak, CEO and Co-Founder of Qevlar AI, reveals how autonomous SOCs are reshaping security operations worldwide. From tackling alert fatigue to empowering analysts with intelligent AI-driven investigations, Ahmed shares the inside story of building a system that can act on threats faster than any human alone. Learn how Qevlar's innovative approach is giving organizations clarity, control, and measurable ROI while freeing security teams to focus on what truly matters. Impactful Moments 00:00 - Introduction 01:30 - Founding Qevlar AI by chance 03:30 - Inefficiency of current SOCs 05:00 - Augmenting analysts, not replacing them 08:00 - AI investigating alerts at scale 11:30 - How autonomous agents handle phishing 14:30 - Why tackling all alerts maximizes ROI 17:30 - Graph technology as investigation backbone 25:00 - Limitations and randomness of LLMs 30:30 - Advice for testing AI in SOCs Links Connect with our guest Ahmed on LinkedIn: https://www.linkedin.com/in/ahmed-achchak-872554109/   Check out Qevlar's website: https://www.qevlar.com/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/    

You ever catch yourself thinking, I'm too hard on myself? You hit a goal. And before you even take a breath, your brain says, Cool. What's next?You're not broken. You're built to grow. But you might be running out of oxygen.Old you pushes harder.New you can move cleaner.Here's what you'll hear inside:The hidden cost of “being hard on yourself” and how slowing down can actually make you faster.Why raising the bar before celebrating the last win can cut your drive's ROI in half. Why you can hit 10 goals and still feel behind. How to bank wins so they drive you forward.How ease can become your edge.  This episode is for Founders/Execs who:Move from goal to goal and still feel behind.Can't turn off their mind after a win.Want to turn pressure into fuel without losing their edge.Key takeaways“Hard on yourself” is just misdirected hunger.Gratitude doesn't cancel drive — it sharpens it.Forward doesn't always mean fast. Sometimes fast slows you down.You can want more and love where you are. Both fit.You can be a chaser and chase hard forever. Or a builder who builds momentum that works even when you rest.When you stop fighting your standards and start using them, one small reframe changes everything.Find your big domino. Get yourself in the right gear. Then watch how fast ease can become your edge. That's where the real power startsWhat to do next:→ Share this with the founder who's always chasing the next thing but secretly running on fumes. Ask them, “What would moving cleaner look like for you this week?” → Follow Dr. Yishai on LinkedIn: https://www.linkedin.com/in/dryishai/ → Book a Pattern-Break Session (link on LinkedIn page) to experience it firsthand (limited spots). About the PodcastBuilt for high-performers who don't need help.Just leverage.This is the show that breaks what quietly kills performance at scale.Especially the mental patterns slowing down even the smartest execs and founders.If you never want to get dragged down by pressure, burnout, or hesitation… welcome home.Hosted by doctor of psychology and executive coach Dr. Yishai Barkhordari.Disclaimer: This content is for informational purposes only. It is not therapy, clinical advice, or coaching guidance.All examples and stories are illustrative. Results are not guaranteed and will vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being.© 2025 Yishai Barkhordari, Psychologist, PLLC. All rights reserved. 

After 1,500+ conversations with CDOs and VPs of data , guest Malcolm Hawker noticed a disturbing pattern: a "limiting mindset" that causes data leaders to fail. He argues that too many leaders blame external factors such as "culture" , "data literacy", or a lack of support rather than taking accountability for delivering value.In this conversation, Malcolm breaks down how this mindset is reinforced by the analyst and consultant community and why it leads to a "value fatigue" where no one can prove their own ROI. He offers a clear path forward, starting with a simple 3-question framework for any new CDO and explains why "culture" is actually an outcome of delivering value, not a prerequisite for it. We also discuss his new book, "The Data Hero Playbook," tackle the "AI Ready" myth , explaining why conflating it with "BI Ready" is holding companies back and why your data is likely "good enough" to start right now.

Did you hire a web designer, a copywriter, a social media manager, maybe even the whole damn Avengers lineup this year...and still didn't see the ROI you were hoping for? Before you blame the marketing or start panic-hiring for round two, let's talk about what might actually be going on.Because sometimes it's not that the marketing was bad. Sometimes your brand just wasn't ready for the marketing to work yet.In this episode, I'm breaking down the three biggest reasons your marketing flopped, what's actually working right now in Q4, and the questions you need to ask yourself before you hire anyone else to "fix" your marketing in 2026.EPISODE HIGHLIGHTS→ The brand trust gap and why people are doing way more research before they buy from you than they were even a year ago→ The difference between testing your marketing and just posting the same thing over and over, expecting different results→ What's happening in your audience's brain right now and how to adjust your messaging so it actually lands during Q4→ The three questions you need to ask before hiring your next marketing person—Follow me on Instagram at @pane.marketingSubscribe to my newsletter The Content Pour-Over for your brand's boost of content clarity every Wednesday! —LINKS→ The Groundwork - 1:1 Brand Strategy Intensive→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers→ Google Insights: Holiday shopping: Unlocking the modern consumer's new value equation

The Infinite Banking industry can be obsessed with rate of return, and it's ruining the message. In this powerful conversation, Caleb Guilliams and Logan Hertz unpack how focusing on ROI has blinded people to the real value of life insurance: liquidity, guarantees, and human life value. They challenge advisors, clients, and industry leaders alike to rethink what wealth efficiency really means and bring to light the deeper issues impacting the life insurance industry. Logan Hertz also reveals what went on behind the scenes at the Nelson Nash Institute, leading to him being removed. Caleb & him dialogue about the state of the industry and what needs to change in order for it to truly thrive. Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review______________________________________________ Learn More About BetterWealth: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Most home service business owners waste money trying to market everywhere — when the real secret is to dominate somewhere. In this episode, Matt breaks down how to create a marketing plan that works together across multiple channels — direct mail, Facebook ads, yard signs, and door knocking — all targeted in one small area. You'll learn how to spend less, look bigger, and make your marketing compound for maximum ROI. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com

We begin with a mind-blowing statistic: 78% of people believe that we have a leadership crisis in corporate America. People aren't leaving bad jobs; they are leaving bad leaders. Leadership isn't about power, but it's about people. In today's episode. We are diving deep into what it takes to build genuine relationships at work. These relationships have a direct impact on productivity, retention, and team success. You'll learn why leading with empathy beats leading with ego, every single time. Investing time in your people up front saves you countless hours down the road. Are you ready to discover how leading with empathy can be the game-changer you're looking for in your leadership style? Join us now!William Davis is a speaker, mentor, and leadership expert who has spent 38 years leading and uplifting teams. He has become a trusted voice in leadership, blending decades of experience with a genuine passion for guiding others and building success, one relationship, one project, and one person at a time. Loyalty, support, guidance, and empathy form the foundation of his leadership style, and his track record proves that his leadership principles steer organizations to success by fostering trust and accountability. Show Highlights:Shocking statistics around leadership challenges and a world leadership crisisThe disconnect in corporate leadership today (Having leadership skills is NOT a given.)“Do I even want to be a leader?”William's #1 tip for identifying good leaders: Observe how they treat their families.Building relationships in the workplace focusing on connection and interactionMaking sure your people are safe and secure in their roles to succeed and growA good ROI is not always monetary in nature Watching your people succeed is the greatest testament to your careerTrue leadership includes being supportive and uplifting to othersTreating team members equitably, giving credit where it's due, and creating a supportive environmentWilliam's key takeaway about genuine relationships in the workplace Emotional maturity as a leaderResources:Connect with William DavisWebsiteLinkedInFacebookBook - How to Lead without Just Managing(The Leadership Blueprint Book)Book - Building Genuine RelationshipsConnect with Meg*Struggling to enroll more clients? Sign up today for our Enroll More Clients: Clarity Sprint 5-Day Challenge! It's free, and we begin on November 10. Get clarity that makes enrolling clients feel natural, not pushy! Get Meg's FREE download, Finding Your Perfect Match: A Coach's Self-Reflection Guide.Explore past episodes and other resources at

Today's guest is Julian Tang, Chief Operations Officer for the Innovation Office at BlackRock. With extensive experience in financial technology and infrastructure, Julian specializes in integrating AI and data strategies to transform enterprise workflows. Julian joins Emerj Editorial Director Matthew DeMello to explore how leading organizations are scaling AI effectively by building resilient data environments, establishing transparent governance frameworks, and fostering a culture of trust and responsible innovation. Julian also shares practical strategies for reducing operational friction, implementing modular AI workflows, and maximizing ROI across enterprise AI initiatives. Join us for an insightful discussion on the future of data-driven AI in business. Share your AI adoption story and be considered as a future guest on the 'AI in Business' podcast. Apply now at emerj.com/expert2. This episode is sponsored by Pure Storage. See how your brand can share insights and reach decision-makers through Emerj.

Join us on the latest episode, hosted by Jared S. Taylor!Our Guests: Kenneth Young, CEO at Medecision and Mike Green, Managing Partner at Excell Healthcare Advisors.What you'll get out of this episode:Strategic Union for Scalable Impact: Medecision's acquisition of Excell aims to merge technology and consulting to unlock ROI and operational change.Data Quality as the Foundation: Leaders emphasize that without clean, integrated data, AI initiatives risk failure.Enabling Clinicians to Work Top of License: AI is used to minimize administrative burden and maximize patient-focused care.AI with Purpose, Not Hype: Real-world applications, not buzzwords, are driving conversations about AI's role in healthcare transformation.Rehumanizing Healthcare: Combining AI, data, and clinical insight to ensure the right care is delivered at the right time.To learn more about:Medecision Website https://www.medecision.com/ Medecision Linkedin https://www.linkedin.com/company/medecision/ Excell Healthcare Advisors Website https://www.excellha.com/ Excell Healthcare Advisors Linkedin https://www.linkedin.com/company/excellhealthcareadvisors/ Our sponsors for this episode are:Sage Growth Partners https://www.sage-growth.com/Quantum Health https://www.quantum-health.com/Show and Host's Socials:Slice of HealthcareLinkedIn: https://www.linkedin.com/company/sliceofhealthcare/Jared S TaylorLinkedIn: https://www.linkedin.com/in/jaredstaylor/WHAT IS SLICE OF HEALTHCARE?The go-to site for digital health executive/provider interviews, technology updates, and industry news. Listed to in 65+ countries.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM Tanja Wiehoff shares her journey from musical theatre to Microsoft 365 consulting, revealing how she helps organisations adopt Copilot and build an AI-first mindset. She outlines practical strategies for executive training, change management, and fostering AI fluency across teams.

This week on Earned, we dive into the dynamic evolution of the creator marketing landscape. Recorded onsite at our CreatorIQ Connect LA event, this episode brings you insights from industry leaders like Kate Brady from PepsiCo, Brian Manning from Wayfair, Leah Walker from Adobe, Dana Paolucci from Dove, and Amy Johnson from Wasserman as they discuss the shift from traditional advertising to more genuine, storytelling-driven strategies. Explore how brands are embracing community-driven growth and the transformative power of qualitative metrics over traditional engagement measures. We highlight the emerging trends reshaping the industry, such as the rise of macro and nano influencers, and the growing integration of creators in product development. Additionally, the episode examines the pivotal role of AI in amplifying creator value and the critical importance of precise ROI measurement. As we navigate the challenges of the digital age, we underscore the enduring power of storytelling and personalized content, envisioning a renaissance of authenticity in this ever-evolving landscape. Tune in for a compelling discussion on the future of creator marketing and its limitless potential to forge genuine audience connections. In this episode, you'll learn: How leading brands measure the business impact of creator marketing. How community and storytelling help brands reach new audiences and create more memorable campaigns. What's ahead for creator marketing as AI, new metrics, and creator partnerships change how marketers work.   Connect with the Guests: Leah Walker's LinkedIn - @leahjwalker Amy Johnson's LinkedIn - @amy-johnson-39935b49 Brian Manning's LinkedIn - @brianleomanning Dana Paolucci's LinkedIn - @danapaolucci Kate Brady's LinkedIn - @katebrady1007 Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Summary In this deeply personal episode, I'm taking you inside my doctoral journey, and showing you how I'm transforming it into something far greater than a degree. As I work toward my Doctorate in Education, I'm not just writing a dissertation; I'm writing my next book in real time. I share how I'm using the same writing systems I teach my clients to structure my dissertation like a professional author, outline chapters with clarity, and stay disciplined even when life feels full. You'll hear how I'm bridging academic excellence with entrepreneurial purpose, using my research to build new programs, a certification track, and the foundation for my next published work. Whether you're a student, a thought leader, or someone balancing multiple callings, this episode will challenge you to think beyond your degree, beyond your title, and into how your current work can fuel your next level of impact. Key Takeaways Leverage What You're LearningYour dissertation or academic work can be more than a degree requirement — it can become a book, program, or revenue-generating asset. Repurpose With IntentionThink beyond completion. Every chapter, story, and insight can be reimagined to serve your audience and expand your brand. Write With Discipline, Not EmotionWaiting for motivation doesn't work. Set writing sprints, schedule your time, and show up — even when it's inconvenient. Keep Your Voice, Even in AcademiaAcademic writing is formal, but your ideas still need to flow and reflect your authentic voice and perspective. Pursue Purpose, Not PerfectionYour degree won't replace fulfillment or peace. True purpose comes from within — and it's what gives your work meaning beyond the title. Notable Quotes “I'm not just writing a dissertation — I'm writing my next book in real time.” “If I'm investing this much time, energy, and effort, there has to be an ROI that lasts beyond the degree.” “Clarity is a skill. Don't write to sound deep — write to be understood.” “You can't wait for motivation. You show up, get your mind in the game, and get it done.” “Your doctorate won't give you peace — purpose will.” “Think beyond the degree. Leverage what you're learning to build the next level of your legacy.” Join Us at Create Your Own Stage Live! The ULTIMATE 2- Day Hybrid Experience For Experts, Authors, Coaches & Speakers Ready to Make Life Changing Income from Virtual and In Person Events To secure your ticket, visit https://www.jasminewomack.com/stage Stay Connected with Me: Instagram: @thejasminewomack Facebook: @authorjasminewomack LinkedIn: @thejasminewomack YouTube: @thejasminewomack Website: www.jasminewomack.com Grab Your Copy: Published and Paid – Write, self-publish, and launch your nonfiction book in 90 days or less.Ready to get it done? Start here → https://a.co/d/3n67cFU

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **SnapLogic CTO Jeremiah Stone reveals how they evolved from open-source to AI-powered integration platform, doubled AI adoption with one UX change, and delivers measurable enterprise ROI.Topics Include:SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.SnapLogic drives "human cost of integration to zero" for thousands of global companies.Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.Began AI workloads in 2018, predicting next steps in integration workflows using models.Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.SnapLogic lives through transformations first, then credibly helps ISV customers do same.Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.Small UX tweak adding helpful header doubled monthly active users of SnapGPT.Changed legal agreements in 2017 to capture metadata, enabling AI features years later.Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.Key lessons: governance first, understand business impact, use AWS native patterns consistently.Participants:Jeremiah Stone – Chief Technical Officer, SnapLogicOlawale Oladehin – Managing Director, NAMER Technology Segments, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Builders! Don't leave 2026 to chance! Join our free strategic planning web class on November 18 to get ahead: learn how to spot cash flow crunches before they hit, identify who to hire before you need them, and lock it all into a proven annual plan used by 1,900+ contractors. Click the link to register now: https://trybta.com/CE-SPB-Nov25Take our five minute quiz and get a free custom roadmap to growing your contracting business: https://trybta.com/DL246To learn more about Breakthrough Academy, click here: https://trybta.com/EP246 Entrepreneurship doesn't have to be lonely. But for most contractors, it is.After years of grinding alone, Ryan Lermitte from Umbrella Property Services discovered something that changed everything: the power of real community.In this episode of Contractor Evolution, Ryan shares his 8-year journey with Breakthrough Academy and reveals why he stayed long after learning the systems. The deep connections, unexpected collaborations with competitors, and the emotional ROI that no spreadsheet can capture.If you've ever felt isolated in your business journey, this conversation will remind you that you're not meant to do this alone.

In this powerful episode of Banking on Fraudology, Hailey Windham sits down with John Duffley, Communications Director at the Association of Certified Fraud Examiners (ACFE), who leads the global coordination and growth of International Fraud Awareness Week.The conversation dives deep into the origins of this massive global initiative, which began in 2000 as "National Fraud Awareness Week" and has since evolved to be celebrated by thousands of organizations across more than 130 countries, supporting a community of over 95,000 fraud professionals.Key Takeaways: International Fraud Awareness WeekA Global Springboard: Fraud Week is an annual opportunity for organizations of all sizes—from local law firms to Fortune 500 companies—to discuss and address fraud prevention and detection efforts, serving as a launchpad for success in the coming year.Creative Campaign Ideas: Organizations participate in countless impactful ways, including multi-week campaigns, virtual trainings, community events, social media efforts, and internal recognition (like Hailey's personal "Scooby Doo Awards"!).Tips for Smaller Teams: John and Hailey share simple, budget-friendly ways smaller financial institutions (FIs) like credit unions and community banks can participate, emphasizing conversation, awareness, social media engagement, and internal recognition. Hailey shares a successful, low-cost fraud roundtable example.Essential ACFE Resources: Get a rundown of the free resources available on fraudweek.com, including proclamation and press release templates, interactive games like "Geo Party" and "Fraud Myth Busters," videos, infographics, and a simple Fraud Prevention Checklist.Building a Fraud-Savvy Culture: Learn how Fraud Week can initiate long-term cultural change, the importance of gaining leadership buy-in by reaffirming brand trust, and the proven ROI of awareness training (tips are the most common detection method, accounting for 43% of frauds).John's Top Tip for Every Fraud Fighter: Start a conversation with someone close to you—a colleague, supervisor, or family member—because awareness begins with simply sharing what you know to protect those most vulnerable to scams.This is a must-listen for investigators, executives, and anyone working in the financial crimes space who is serious about strengthening prevention efforts and building a global fraud-fighting community.Don't forget to use #FraudWeek when sharing your organization's efforts!Links:Connect with the global fraud-fighting community and download your free resources: fraudweek.comacfe.com/

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of talent development and build a more productive and sustainable organization.Steve Hopkins leads Wipfli's leadership consulting team within the Organizational Performance group, helping clients grow their people, culture, and organizations. With over a decade of experience in leadership development and executive coaching, Steve builds on a diverse career that includes managing global sales, leading business units, and teaching at the University of Kentucky. He is known for his eclectic background and passion for empowering leaders through frameworks, training, and tools. His consulting approach is thoughtful and thought-provoking, with a focus on enhancing employee performance, team cohesion, and organizational growth.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

What if the real weakness in enterprise cybersecurity isn't the cloud or the network, but the endpoint sitting on every desk? In this episode, Klaus Oestermann, CEO of IGEL Technology, joins me at the Now and Next event in Frankfurt to discuss why he calls the endpoint the forgotten link in digital transformation. Klaus explains how decades of detect and mitigate thinking have left enterprises vulnerable, and why it is time to move toward a prevention-first security model that stops attacks before they start. He shares how IGEL's dual boot architecture allows organizations to recover thousands of devices in minutes, and why prevention-first design can deliver measurable ROI with an average 62 percent reduction in endpoint IT costs and more than 900,000 dollars in annual savings. During our conversation, Klaus also reflects on the surge in ransomware across critical sectors and why governments and enterprises alike are rethinking their endpoint strategies. He talks about how IGEL has become an essential part of modern Zero Trust frameworks, protecting sectors like healthcare, manufacturing, and public services, while partnering with leading technology providers to build stronger, integrated defenses. We also explore how those savings can be reinvested into Zero Trust, AI innovation, and new layers of defense, as well as how IGEL is helping secure critical national sectors from healthcare to manufacturing. From Audi's factory floors to government agencies, Klaus outlines a future where resilience begins at the endpoint, not the data center. Do you think enterprises are ready to make that shift? I would love to hear your thoughts after the episode. Useful Links Connect with Klaus Oestermann on LinkedIn Learn more about IGEL Follow on LinkedIn, Twitter and YouTube Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.

In this episode, Eric Coffie delivers a wake-up call to small business owners chasing government contracts but skipping the rooms that create them. He lays out proof: multimillion-dollar contractors, agency insiders, and program directors from NASA, DOD, SBA, and the Department of State have all shown up to help—yet most small businesses never do. Eric breaks down how relationships with lawyers, accountants, and service providers can open doors to major opportunities and why showing up is still the most underrated growth strategy in GovCon. Key Takeaways: Stop waiting for access—you're being invited and not showing up. Relationships with service providers = insider introductions. The real ROI is in the room, not in the replay. Join the Bootcamp: https://govcongiants.org/bootcamp Learn more: https://federalhelpcenter.com/ https://govcongiants.org/  Listen to the FULL Youtube Live here: https://youtube.com/live/CSj43yA6vcI  All the video links discussed. https://docs.google.com/document/d/1zEcjpP-CcDTdVggNyY1qsJUGECZNGZeW9luftdAS39U/edit?usp=sharing

Unlocking Healthcare Data: Expert Insights from Jason Bryll of Parable AssociatesIn this episode, host Josh Elledge interviews Jason Bryll, Founder and CEO of Parable Associates, a company helping healthcare organizations harness their data for growth, efficiency, and better patient outcomes. Jason discusses how healthcare's complex data systems—spanning patients, payers, and providers—can be transformed into powerful strategic assets. The conversation explores modern data infrastructure, AI adoption, and how healthcare leaders can turn information into action.Turning Healthcare Data into a Strategic AdvantageJason explains that healthcare organizations deal with some of the most fragmented and regulated data ecosystems of any industry. With multiple payment sources, strict HIPAA compliance, and disconnected systems, many practices struggle to translate data into actionable insights. Through Parable Associates, Jason helps clients design robust, scalable data infrastructures that unify information from EHRs, practice management tools, and claims systems to create real-time visibility into operations.He highlights how modern tools like Microsoft Fabric, Databricks, and Snowflake are transforming how providers process and analyze information. By automating data pipelines, implementing AI-driven analytics, and empowering teams with dashboards, healthcare organizations can reduce claim denials, improve revenue cycles, and accelerate cash flow. Jason emphasizes that true transformation begins with data governance—ensuring clean, accessible, and secure data before layering on advanced analytics.Ultimately, Parable's approach is rooted in measurable ROI. From reducing days sales outstanding (DSO) to uncovering revenue bottlenecks, their systems deliver tangible results. Jason advises healthcare executives to start with a specific business problem—such as cash flow or patient scheduling—and build data strategies around it. “Better reporting is like giving staff a utility belt,” he says. “It equips them to solve problems faster and with more confidence.”About Jason BryllJason Bryll is the Founder and CEO of Parable Associates, where he helps large healthcare organizations transform fragmented data into operational insights. With deep experience in analytics, systems design, and healthcare finance, Jason has worked with providers nationwide to improve data quality, cash flow, and performance through tailored, scalable solutions.About Parable AssociatesParable Associates specializes in healthcare analytics and data engineering, helping medical groups, hospitals, and specialty providers build scalable data ecosystems. The firm designs client-owned systems that unify data across clinical, operational, and financial functions, delivering clear insights and measurable ROI. Learn more at parableassociates.com.Links Mentioned in This EpisodeParable AssociatesConnect with Jason Bryll on LinkedInKey Episode HighlightsWhy healthcare data is uniquely complex and siloedHow to build scalable, secure data infrastructureUsing analytics to improve cash flow and reduce claim delaysPractical applications of AI and modern BI platformsHow Parable Associates delivers measurable ROI through dataActionable advice for healthcare leaders and data teamsConclusionJason Bryll's insights...

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

Great leaders don't rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the standard. When a leader commits to training, the entire team follows. Every session becomes a chance to sharpen skills, build confidence, and prepare for greater impact in the year ahead.In this episode you will:Learn why consistent training is the most powerful form of leadership.Discover how a culture of practice builds confidence and team unity.Understand why training time must be sacred, not squeezed.See how CEOs multiply results through training and accountability.Get inspired to lead from the front and make 2026 your most equipped year yet. Episode Highlights01:45 – Why remarkable CEOs see training as the highest point of leverage in their business.03:08 – The importance of being “out in the wild” and how live events reignite purpose and passion.04:33 – Why getting out from behind your four walls is essential for personal and professional development.05:47 – How in-person learning and training fuel connection, energy, and excellence.06:36 – The mindset shift: we see patients between trainings, not the other way around.07:27 – How to onboard new hires by setting the expectation that training time is sacred.09:14 – Why CEOs must treat training as sacred territory on their calendar.10:24 – The value of blocking team meetings and training before clinic hours — not after.11:50 – Why protecting training time demonstrates leadership and respect for growth.15:46 – The two levels of training: onboarding and ongoing development.17:30 – How competency and accountability grow together in a training culture.18:43 – Why A-players demand both training and accountability — and how leaders deliver it.21:19 – The real math of leverage: one hour of training can create 120 hours of results.23:10 – How training multiplies time, energy, focus, and profitability.25:07 – Why CEOs lose momentum when they take their eyes off training — and how to reengage.26:38 – How structured curriculum keeps the training fire alive and team development consistent.29:50 – The challenge for the new year: commit to training as your highest and best use of time.30:06 – Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price's team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedTo download your copy of the 90 Day Competency Checklist for an Associate Doctor, please visit: https://theremarkablepractice.com/podcast-ep331-assocdcchecklistLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about Elevate Marketing please visit: https://www.goelevatemarketing.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Hey humans, let's talk about that hidden bottleneck that's absolutely killing your time to hire: scheduling. We're still playing calendar Tetris, sending those dreaded email chains back and forth. By the time you get everyone in the same virtual room, your perfect candidate has three other offers. This is the administrivia that's costing you top talent. But what if I told you that scheduling isn't your Achilles heel—it's your secret weapon? We're in a new world where a six-day scheduling standard is gold, and companies using automation are slashing their time to hire by 50%. This isn't just about saving your recruiters 14 to 17 hours a week, this is about the human experience. Think about it: manual scheduling takes 8 to 12 touchpoints for one interview. Automation cuts that down to one or two. That's a better impression of your organization. And here's what most people miss: when you cut that time to hire, your offer acceptance rates go up and your cost per hire drops. This one change affects all of your recruiting metrics. So, let's dive into it. In this episode, I'm giving you the playbook. We'll talk about the different tools, from enterprise-level products to integrating Calendly. We'll cover the pitfalls and watchouts, and I'll give you a three-step process to run a pilot, starting with your high-volume recs, so you can measure the ROI and make your business case. This is how we get better, faster, smarter. Stacie More episodes at StacieBaird.com.

In this episode of the IoT For All Podcast, Chris Karaplis, founder and CEO of Simply Embedded, joins Ryan Chacon to discuss industrial IoT and connectivity. The conversation covers how IoT has changed, going from wired to wireless systems, the importance of bidirectional communication in fleet management, the barriers to IoT adoption, the long-term ROI of IoT solutions, and the future of industrial IoT.Chris Karaplis is the founder and CEO of Simply Embedded, an innovative consultancy specializing in IoT enablement for industrial applications. With over 14 years of experience in embedded systems and engineering, Chris has been at the forefront of developing cutting-edge solutions that empower businesses to harness IoT technologies in challenging environments.From smart buildings to infrastructure monitoring, Simply Embedded leverages its expertise in remote diagnostics, sensing, and tracking to help clients globally optimize operations and gather critical insights from even the most challenging locations. Whether integrating satellite communications for asset tracking or implementing advanced embedded systems, Simply Embedded offers tailor-made solutions for businesses looking to harness the power of IoT.Discover more about industrial IoT at https://www.iotforall.comFind IoT solutions: https://marketplace.iotforall.comMore about Simply Embedded: https://www.simplyembedded.caConnect with Jonas: https://www.linkedin.com/in/chriskaraplis/Subscribe on YouTube: https://bit.ly/2NlcEwmJoin Our Newsletter: https://newsletter.iotforall.comFollow Us on Social: https://linktr.ee/iot4all

Have you ever wondered what people are really paying for when they work with you? In this week's episode of Female emPOWERED, host Christa Gurka shares insights sparked by a recent VIP Day in Atlanta with Ashley Brock and a powerful group of women entrepreneurs — plus a timely reminder from Denise Duffield-Thomas's Chill & Prosper podcast.This episode dives deep into the real value behind your services, the transformative power of investing in mentorship, and how giving yourself space to think (not just do) can completely change the trajectory of your business.Whether you're a Pilates studio owner, yoga instructor, or private-pay PT, you'll walk away with practical clarity about:Why your clients pay for energy, clarity, and transformation — not just time or tactics.The unseen ROI of investing in mentorship, masterminds, and VIP experiences.How to design a business that actually supports your life — not the other way around.Why the next level of your success starts with simply stepping into the right room.Key Takeaways

Books have the power to do more than share knowledge—they help us reimagine what's possible. The right book can spark clarity, shift culture, and offer practical tools that transform how we lead, collaborate, and connect. Whether you're an entrepreneur, thought leader, or changemaker, you'll find inspiration here from authors using their books to fuel movements, grow their businesses, and make a difference. If you're writing or launching a nonfiction book—or supporting authors who are—head over to www.BizBookPubHub.com. It's your go-to resource for vetted service providers, virtual networking events, and a thriving author community. Now, let's dive into today's panel: Barrie Atkin wrote “Hate Football? Fun Facts to Help You Become Part of the Crowd,” a lighthearted, practical guide for anyone who feels left out of football culture—offering fun facts, simple tips, and surprising insights to help you understand and even enjoy the game. Emily Crookston wrote “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process. Please join me in welcoming Barrie and Emily.  In this episode, we discuss the following:

"Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It's when things go wrong that we say, "ok, I need to make a change because it's not going well." The truth is, we need to evolve and grow every day, or we risk getting stuck in what's okay.   I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a year, said that the effort to build relationships with their clients and have their managers coach their employees every month was just too time-consuming and challenging, and that they were doing ok with their current profitability.  What???  Needless to say, I no longer work with them.  It's always about the client and about staying relevant and focused on the client's experience. Otherwise, we will lose business over time that will be lost forever.  About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With over 30 years of experience, she has led transformative marketing strategies that deliver measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get In Touch with Lori Turner-Wilson: Website:   marketingresultsguaranteed.com Email:  lori@redrovercompany.com Gift: www.marketingresultsguaranteed.com/podcast Use Code: Podcast Changing the Sales Podcast Episodes: 1. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054 2. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912  Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

This week on The Modern Customer podcast, Michael Gerrish, Chief Marketing and Experience Officer at Blue Cross Blue Shield of Kansas, shares the strategy that transformed their organization. The key? Aligning Marketing and Experience to accelerate growth. Michael outlines how the unified CMXO role is responsible for making sure the brand's promises match the actual customer experience, driving maximum ROI.  The Results:  ✅ $120 Million in annual revenue  ✅ 93% industry-leading customer retention rate Learn how they achieved this with the "Insights to Action" model, eliminating silos and leveraging AI to simplify complex healthcare needs. Listen to the full episode now! Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. About Dan Cicerchi Dan Cicerchi is the General Manager of Transportation Management Solutions at Descartes Systems Group, where he leads strategy and innovation for one of the industry's most widely adopted logistics technology platforms. A seasoned entrepreneur and logistics tech pioneer, Dan co-founded MacroPoint, a real-time freight visibility solution that transformed how brokers, shippers, and carriers track and manage loads. Following its acquisition by Descartes, he has continued to champion technology that drives efficiency, transparency, and resilience across global supply chains. With decades of experience spanning startup growth and enterprise leadership, Dan is passionate about applying practical AI and automation to solve the freight industry's most pressing challenges. He frequently shares insights on freight visibility, fraud prevention, and the future of transportation management. About Descartes Systems Group Descartes Systems Group is a global leader in providing on-demand, software-as-a-service solutions designed to improve the productivity, performance, and security of logistics-intensive businesses. Headquartered in Waterloo, Ontario, with offices and customers worldwide, Descartes helps shippers, carriers, freight forwarders, and logistics service providers connect, collaborate, and automate across the supply chain. Its portfolio includes transportation management, visibility, customs and regulatory compliance, and e-commerce logistics solutions. By combining deep industry expertise with innovative technology, Descartes enables organizations to streamline operations, reduce costs, and deliver superior customer experiences. Thousands of companies around the world rely on Descartes' logistics network and software to move goods more efficiently, mitigate risk, and stay ahead in an increasingly complex global marketplace. Key Takeaways: Scaling Logistics Innovation at Descartes Systems Group In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. Trust First: AI adoption in logistics must be built on governance and trust, using frameworks like NIST to ensure data security and accountability. AI Augments, Doesn't Replace: AI is a powerful enhancer for core systems (TMS, visibility), not a standalone replacement. Its primary role is to improve efficiency. Focus on Practical Pain Points: Start AI implementation by targeting tedious manual tasks (e.g., check calls, data entry, carrier onboarding) for rapid, measurable ROI. Stability Over Startups: Partnering with existing, integrated tech vendors (like Descartes) ensures greater stability, expertise, and roadmap alignment than relying on new AI-only startups. Audit Your Current Tech: Before investing in new AI, ensure you are fully utilizing the latest features and integrations of your current mission-critical systems. Build Trust with Staff: Overcome internal resistance by layering AI into current workflows and establishing clear performance baselines (ROI) before deployment. Enhance What Works: The path to resilience is through strategically integrating AI into proven, existing workflows step-by-step, not by chasing every new technology trend. Learn More About Scaling Logistics Innovation at Descartes Systems Group Dan Cicerchi | Linkedin Descartes Systems Group | Linkedin Descartes Systems Group The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

If you're ending your workday exhausted but can't point to how you actually moved your fundraising forward, you might be caught in the fundraising busywork trap.In this episode, I'm breaking down why so many nonprofit leaders confuse “activity” with “progress,” and how fear, comfort, and overthinking keep your mission stuck in motion but not momentum. You'll learn how to identify low-ROI tasks, make courageous decisions that drive funding, and replace cluttered calendars with confident action that actually grows your organization. Because the opposite of busy isn't lazy, it's focused.Topics:The fundraising busywork trap and how to recognize itWhy working harder doesn't always mean raising moreThe difference between “activity” and “aligned action”Adam Grant's concept of cognitive comfort and how it stalls growthWhy procrastination often disguises itself as preparationReal client examples: saying no to low-ROI events and sponsorship decksThe three ingredients of brave leadership: boundaries, focus, and supportWhy coaching and systems prevent burnout and build momentumFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

SPI Logistics CFO James Lemon joins to cut through the noise on agent and brokerage finances in a tough market. We cover the real signals your brokerage is in trouble, what healthy margins look like now, how to set up your money from day one as an agent, and where AI is actually paying off (hint: 42% of SPI invoices now auto-approve without a human).You'll learn: — The first red flag: carriers calling about late pay—what it really means for your book of business — How slipping “days to pay” crushes carrier trust on DAT/Truckstop and pushes you back to the spot market — Today's margin reality (8–30%), why 15–18% is harder, and what to target — W2 vs. agent life: taxes, cash-flow risk, and the simple system to avoid the “surprise” tax bill — The overlooked first-year expenses (and the bare-minimum tech setup that won't choke under load) — Why a 30–60 day cash cushion matters when customers and vendor onboarding drag — AI that's worth it: document imaging, scheduling, and keeping a human in the loop — What shippers now expect: real-time visibility, API/EDI ties, and proof you're fighting fraud — Conferences and ROI: how one five-minute tool can pay for the trip — 2026 outlook: why disruption favors prepared agents who keep relationships tight and processes sharpFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In this episode of Built-In, host Scott Winstead sits down with Steena Chandler, FMI Partner and leader of the firm's Leadership and Organizational Development practice. Together, they explore why talent strategy isn't just an HR function—it's enterprise risk management.Steena talks about how weak leadership pipelines can quietly erode profitability, what it takes to align structure with strategy, and how CEOs can transform talent strategy from a “sidecar” initiative into a core driver of business success.From defining your talent philosophy to measuring ROI on leadership investments, this conversation offers a practical roadmap for executives ready to make people strategy their competitive advantage.

What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing the storytelling secrets that not only build communities but drive tangible, measurable business outcomes from in-person, virtual, and hybrid events. Discover the unexpected strengths that niche specialization can unlock, why evolving your event strategy is more than just survival, and how technology, when applied thoughtfully, can enhance connection rather than replace it. Hailey Ingraham gets candid about overcoming industry challenges, such as the notorious struggle to prove ROI, and shares practical tips for making your next event more data-driven, engaging, and memorable. Plus, hear about the creative giveaways that attract attention at crowded trade shows and why storytelling remains the ultimate marketing superpower. Whether you're an event manager, marketer, or B2B leader, this episode will spark fresh ideas about the future of events and the art of driving real results. Some topics we explore in this episode include: Storytelling in B2B Marketing – How narrative drives engagement and sales.Adapting in Event Management – Pivoting business strategies amid industry shifts, especially during COVID-19.Measuring Event ROI – Solutions and challenges for proving event value.Technology's Role in Events – Enhancing attendee experience with features and real-time updates.Focusing on Niche Audiences – The impact of starting with life sciences/pharma and expanding.Customer Success & Word-of-Mouth – Building growth through support and satisfied clients.Event Data & Business Intelligence – Using analytics and AI for decision-making and optimization.Content Creation & Customer Stories – Creating relatable, engaging material based on customer feedback.Balancing Automation & Human Touch – Ensuring tech enhances, not replaces, human interaction.Growth Strategies – Trade shows, partnerships, and thought leadership as drivers for business expansion.And much, much more...

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth. RELATED RESOURCES Connect with Jessica - https://www.linkedin.com/in/walkerjessica/ 5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Dr. Dennis Gross is the renowned dermatologist and the founder of Dr. Dennis Gross Skincare, a clinical-grade skincare brand rooted in science and results. Before launching his line, Dr. Gross worked as a skin cancer researcher at Memorial Sloan Kettering, where he developed a deep understanding of how skin behaves at a cellular level. His experience treating patients in his New York dermatology practice inspired him to create effective, non-irritating products that deliver visible results without downtime. The brand is best known for its Alpha Beta Daily Peels, which revolutionized at-home exfoliation. Combining medical expertise with clean, innovative formulations, Dr. Dennis Gross Skincare bridges the gap between professional treatments and everyday skincare. The line focuses on improving skin health through proven active ingredients, like vitamin C, retinol, and alpha hydroxy acids. Today, Dr. Gross continues to lead the brand with a philosophy centered on education, transparency, and evidence-based skincare.In this episode, Dr. Dennis Gross also discusses:Skin transformations and the emotions beneath themThe secret to radiant skin at home–the alpha beta peelsWhy collagen is the holy grail of skincareWhat electrolyte loss means for your skin healthInside their FDA-cleared 3-minute led treatmentDemystifying skin science in the age of social mediaWe hope you enjoy this episode and gain valuable insights into Dr. Dennis Gross' journey and the growth of Dr. Dennis Gross Skincare. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Dr. Dennis Gross at www.drdennisgross.com/ and on Instagram at @drdennisgrossRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems. James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect. You'll also hear James share how to use AI in a way that supports your team, and why human connection remains a competitive advantage for maximum ROI.If you're a loan officer or marketing leader looking to stay ahead of the curve while staying authentic, this episode is for you.Connect with James on LinkedInLearn More About Caelum AdvisersWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

Female real estate investor Mtende Roll shares her story about transforming tiny house dreams into a construction empire in this WIIRE episode. Based in Graham, North Carolina, Mtende's journey demonstrates how strategic thinking and hands-on learning can lead to substantial wealth accumulation. Starting with a creative house hacking approach, Mtende built an Accessory Dwelling Unit (ADU) that generated additional income. Her diverse portfolio now includes storage facilities, commercial buildings, and 12 long-term rentals. By taking small construction jobs and gradually scaling, she developed a successful construction business alongside her real estate investments. As a woman in a male-dominated industry, Mtende emphasizes the importance of obtaining a General Contractor's license and understanding all aspects of the business. Her key strategies include starting small, being adaptable, and leveraging continuous learning. She reveals practical insights for female real estate investors, highlighting how entrepreneurs can create multiple income streams by combining investment and construction expertise. Mtende's story demonstrates that success comes from being willing to get hands-on, learn continuously, and take calculated risks. Aspiring investors can follow her journey on Instagram, gaining inspiration from her innovative approach to real estate and construction.  Resources:Grab your seat for our webinar on November 17thSimplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupFollow Mtende on InstagramMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram