Podcasts about ROI

AI hype is well over.

On Healthy Mind, Healthy Life, host Avik Chakraborty talks with Noah May, creator of the Lethal Venom podcast, about navigating depression since age 13, an atypical anxiety diagnosis in 2020, and why speaking openly became his turning point. This direct, no-fluff conversation covers stigma, isolation, therapy, and using media to normalize mental health dialogue for young adults. If you're building resilience, clarifying what “success” means beyond burnout, or looking for language to start your own conversation, this episode is for you.   About the Guest  : Noah May is a journalist and host of the Lethal Venom podcast (plus two additional shows). He uses long-form conversation to tell the unfiltered truth about mental health, giving voice to those who feel unheard.   Key Takeaways: Early signs can be confusing: Noah's anxiety presented primarily as persistent morning nausea and weight loss—proof that symptoms don't always match the textbook. Stigma is shifting, slowly: more people share today than a decade ago, but fear of judgment still keeps many silent. Isolation compounds pain: feeling like an outcast led Noah to “stay small”; sharing his story reversed that pattern. Speaking up is a first step to healing: openness revealed real support and helped Noah reclaim self-trust. Redefining success: without self-care, “achievement” becomes another form of burnout; sustainable success includes mental health. Therapy works: professional help and ongoing self-work were pivotal in Noah's recovery and day-to-day stability. Community matters: platforms like podcasts can normalize help-seeking and model vulnerability for younger listeners. Practical cue: if symptoms don't look “typical,” still seek evaluation—atypical presentations are real and treatable. If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7).       Connect with the Guest   Follow Lethal Venoms Podcast on Instagram & TikTok: [@lethalvenomspodcast]Explore all his podcasts and social links via Linktree in his Instagram bio.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik   Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.   Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

Jeetu Patel knows a few AI secrets. As the President of one of the largest companies in the world, he's helped pave the AI adoption roadmap. At Cisco, they provide full-stack, enterprise AI solutions spanning infrastructure, security, observability, and operations to the world's largest companies. So naturally, Jeetu could write a legit playbook on what's slowing enterprises down in the AI fast lane and how they can overcome those bottlenecks. And naturally, Jeetu is gonna share it all with us. The 3 Big Obstacles Holding AI Adoption Back -- An Everyday AI Chat with Cisco President Jeetu PatelNewsletter: Sign up for our free daily newsletterMore on this Episode:Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Enterprise AI Adoption Rates & ChallengesAI Workflow Automation Phase ExplainedThree Big Obstacles to AI AdoptionInfrastructure Constraints for Enterprise AITrust Deficit in AI SystemsData Gaps Impacting AI SuccessMeasuring ROI on Enterprise AI DeploymentFuture Trends: Agentic AI and Original InsightsTimestamps:00:00 AI Adoption Challenges in Enterprise05:18 AI Adaptation: The Key Strength08:56 AI Infrastructure and Trust Challenges10:23 Building Trust and Harnessing Data13:27 Unsatiated Demand Signals Growth19:12 Proactive AI Model Safeguards22:07 AI Strategy and Business Growth26:09 Key Metrics for AI Success28:10 Guardrails for AI Vulnerabilities31:34 AI Unlocking Revolutionary DiscoveriesKeywords:AI adoption, obstacles to AI adoption, enterprise AI, generative AI, AI strategies, chatbots, autonomous agents, workflow automation, business productivity automation, infrastructure for AI, AI power consumption, data center capacity, compute capacity, GPUs, Nvidia, AMD, network bandwidth, CapEx in AI, AI bubble, national security and AI, economic growth and AI, AI trust deficit, securing AI, AI safety, AI hallucinations, large language models, model unpredictability, AI guardrails, algorithmic jailbreak, AI security stack, AI defense, company data as moat, AI data pipeline, data gap in AI, machine data, human data, synthetic data, time series data, data correlation, AI model training, AI ROI, trust in AI systems, agentic workflows, future of AI, robotics, humanoid AI, physical AI, original insights with AI, economic prosperity with AI, AI-generated knowledge, workflow automation with AI agents, scaling AI in enterprisesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

What happens when a real estate investor turns AI strategist? From content to client care, Alejandra Teran chats with us to share how AI is already transforming the business. If you're wondering how to use AI without losing your voice (or your value), this conversation is your starting line.   Key takeaways to listen for Why agents who resist AI are about to fall behind What “training a GPT” actually means, and how it can save you hours every week Surprising ways AI is reshaping how buyers and sellers find and trust agents Common mistakes agents make with AI tools Real examples of how to use AI in real estate   Resources mentioned in this episode Perplexity ChatGPT   About Alejandra Teran Alejandra is an AI advisor, digital transformation leader, and Salesforce expert with over 25 years of experience helping organizations leverage technology for growth and efficiency.  She empowers professionals to use AI as a superpower, saving time, boosting productivity, and scaling smarter through strategic consulting, training, and automation. Alejandra is also the founder of 10X Cloud Value, a Salesforce consultancy maximizing ROI, and an AI-powered eCommerce venture.   Connect with Alejandra Website: Chief AI Wiz LinkedIn: Alejandra T. - 10X Cloud Value TikTok: @chiefaiwiz Instagram: @chiefaiwiz YouTube: Alejandra Teran - Chief AI Wiz Email: alejandra@chiefaiwiz.com   Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.

If growth has come with a hidden bill—your time, your presence, your peace—this episode gives you a better plan. Today I'm joined by Justin Donald—Lifestyle Investor—long-time friend and FRD brother. What I love about Justin: he plays the game for freedom, not flex. Inside the episode: Cashflow First: A clear path to cover core bills with cash-producing assets so your calendar can breathe again. Every Dollar Works: Why mentors, masterminds, and pros are investments—when you demand ROI on knowledge, not just deals. Owner/Operator Reset: Use the “take a year off” thought experiment to surface missing systems, leadership, and SOPs. The Allocation Reality: How the wealthiest tilt toward low-risk, steady plays—and keep only a small slice for high-risk shots. Naval's Four Levers: Add people, capital, code, or media so your upside isn't limited to your hours. Teach Without Preaching: Spark money wisdom at home—so your kids inherit a mindset, not just assets. Listen now → Financial Freedom Beats Net Worth  

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

In this episode, host Josh interviews Aaron Hovivian, CEO of The Collab Team, about scaling operations for entrepreneurs and solopreneurs. Aaron shares his journey from retail and corporate project management to founding his own operations consultancy. The discussion covers the importance of identifying strengths, implementing operating systems like EOS, and documenting SOPs to streamline growth from seven to eight figures. Aaron offers practical advice for overcoming operational bottlenecks and introduces his Ops Experts Club resource hub. The episode provides actionable steps for business owners looking to delegate effectively and build scalable, efficient operations.Chapters:Introduction & Aaron's Background (00:00:00)Aaron shares his entrepreneurial roots, early jobs, and inspiration from his father's business journey.Discovering a Passion for Operations (00:00:49)Aaron describes his natural inclination for improving systems and his transition from retail to project management.First Entrepreneurial Leap & Founding The Collab Team (00:01:35)Aaron recounts leaving a stable job to help a friend's business, marking the start of The Collab Team.Systems Thinking & Early Genius (00:02:54)Discussion about always thinking in systems and the importance of operating in one's zone of genius.Complexity in Growth & The Value of Operations (00:03:31)Aaron explains how business growth brings complexity and the need to streamline through operations.The Power of Delegation & Operating Systems (00:03:48)Aaron introduces the concept of “Delegate and Elevate” from EOS and the importance of SOPs.Why Operations Matter for Scaling (00:04:37)Aaron discusses why operations are crucial for entrepreneurs aiming to scale from seven to eight figures.Visionaries vs. Operators: Identifying Strengths (00:05:02)Aaron explains the difference between visionary entrepreneurs and those skilled in operations.Common Pitfalls in Delegation & Team Structure (00:06:17)Challenges entrepreneurs face when delegating without clear processes or team roles.Intentionality & Backward Planning (00:07:06)The importance of planning from the end goal backward to reduce daily frustrations.Operations as a Business Pillar (00:07:33)Josh compares operations to a three-legged stool, emphasizing its equal importance with sales and vision.Implementing Operating Systems & Frameworks (00:08:02)Josh shares his experience implementing operating systems and frameworks like EOS and Scalable.Entrepreneurial Profiles & The Kolbe Assessment (00:08:56)Discussion about the Kolbe assessment and how most entrepreneurs are high quick starts, not high follow-through.Three Actionable Takeaways for Entrepreneurs (00:09:33)Josh summarizes three steps: set your goal, do a time study/gap analysis, and document SOPs for delegation.Aaron's Additional Advice: Start with the Highest Burn (00:11:15)Aaron advises tackling the most painful or draining tasks first to maximize relief and ROI.Ops Experts Club Gift & Resources (00:12:27)Aaron introduces the Ops Experts Club, offering free access and tools like the Gap Analyzer for listeners.Closing Remarks & Gratitude (00:14:31)Josh and Aaron wrap up, expressing appreciation and encouraging entrepreneurs to leverage operations for growth.Links and Mentions:Tools and WebsitesOps Experts Club on FacebookGap AnalyzerBooksTraction by Gino Wickman on AmazonAssessmentsKolbe AssessmentTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Aaron Hovivian, the CEO and Project Lead at the Collaborative Team Management, or AKA the Collab Team. So welcome to the podcast, Aaron.Aaron 00:00:11  Hey Josh, thanks for having me man. So good to be here.Josh 00:00:13  Aaron, you've got a lot of experience. As we can see in operations, you've helped grow solopreneurs into multifaceted eight figure brands and helping scale people beyond that. Aaron, let's back things up and tell me, like, how did you even get started in operations? Why is that your specialty?Aaron 00:00:31  Yeah, I you know, so growing up, my dad was an entrepreneur. My dad was entrepreneurial, you know, and I saw him going out there starting his own business. For him, it was construction for him. He, you know, he had been working for some big guys doing construction in Southern California, you know, for his whole career. And at the age of 40, you know, he said, hey, I'm going to go out and do this on my own.Aaron 00:00:49  He was able to build this empire for himself. You know, of 85 people doing, you know, high rise construction ceilings in LA in Orange County. And I think inspired by his journey, I think is what inspired me. But I noticed me all growing up, you know, from my earliest jobs. I started working in skateboard snowboard shops as a kid, you know, but even there I did a lot of retail just starting out. A lot of kids do, you know. But I noticed about me is that I'm always pulling apart systems. Like, I'm always wondering, how could we tweak that? How could we make that better? Rolling into businesses that don't have training manuals and building train training manuals, you know, looking at their POS system to see how they're dealing with point of sale, like wondering how the customer journey is going to be and just compliment to you, Josh, even just the sequencing of your automations, of sending the invite to this just to be on this podcast, I was like, that guy gets it.Aaron 00:01:35  Like, let's make the customer journey easy. Like, let's take out of the way the encumbrances or the stumbling blocks. And so I think that's been my journey all the way through. right before I started the Colab team, I was doing project management for a large credit union here in our area in southern Oregon. And I was doing a lot with construction, project management, but also project management within the organization and helping with new platforms, coming online and managing teams and I had my first entrepreneur knock on my door and say, hey, he had been a friend of mine for a lot of years. His name is Keith Yaki. He's got a great brand out there. He did real estate for a lot of years, and now he's leaning into something he calls the married game. But Keith Yaki knocked on my door and he said, hey, what would you think about leaving the credit union and coming out and doing this thing with me? I need somebody that just gets operations. You know, they were doing a big bus tours, fix and flip education brand, and he was like, I, I've got all the knowledge, I've got all the education.Aaron 00:02:25  I've laid out the whole program. I know it's going to work, but I'm super nervous about the details. What would you think about taking a step with me in this? And so that became my first client for the Colab team, and I left something super stable and kind of like my dad, you know, this, this corporate gig that, you know, had been around for 50 years. They'll be around for 50 more. They loved me being there. I loved them as people. But I just saw that desire in my heart of, I want more than that. I want to be entrepreneurial. I want to get out there and get out onto my own brand, on my own two feet and take things to the next level. And so that's kind of what started me down the journey.Josh 00:02:54  I love that, I love that, you know, from an early age, you were always kind of like pulling things apart. Trying to figure ...

Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, you'll hear Brad Reinhardt speaking about why networking and relationship-building are the ultimate game changers in transportation and logistics! Brad digs into how he went from cold calls to cultivating connections that actually move the needle for business growth, how the LTNA (Logistics & Transportation Networking Association) is redefining industry relationships through no-cost membership, volunteer-led clubs, and intimate, high-value events, how smaller, focused conferences deliver way better ROI than massive expos, and why mixing human connection with smart automation is the real winning strategy in today's market!   Connect with Brad Website: https://ltna.org/ / https://troops2logistics.org/  Conference Registration: https://www.zeffy.com/ticketing/2025-ltna-103rd-national-conference  

Austin Peay President Mike Licari on what the Govs want in their next AD, Maryland AD Jim Smith talks ROI on capital projects and more.We would love to know what you think of the show and you can let us know on social media @D1ticker.If you are not subscribed to D1.ticker, you can and should subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.d1ticker.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Try OCI for free at http://oracle.com/eyeonai This episode is sponsored by Oracle. OCI is the next-generation cloud designed for every workload – where you can run any application, including any AI projects, faster and more securely for less. On average, OCI costs 50% less for compute, 70% less for storage, and 80% less for networking.  Join Modal, Skydance Animation, and today's innovative AI tech companies who upgraded to OCI…and saved.   How are enterprises moving from AI experiments to a true agentic enterprise with measurable ROI? In this episode of Eye on AI, host Craig Smith speaks with Bhaskar Roy from Workato about how organizations can design, orchestrate, and govern AI agents at scale without sacrificing security or control. Together they unpack Workato's approach to building a single workspace for employees while agents and apps work behind the scenes to automate real business processes. They explain why the future of enterprise AI depends on orchestration, permissions, and human in the loop design. You will hear how Workato One and Workato Go bring connectivity, action, and governance into one stack, how teams assign KPIs to agents and track outcomes, and how to reduce agent sprawl while optimizing SaaS spend. Learn how leading companies are defining the agentic enterprise, what pitfalls to avoid when moving from pilots to production, and how to measure impact across sales, IT, support, HR, and finance so AI drives durable business value. Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

In episode 222, Coffey talks with consultant and author LeAnne Lagasse about effective leadership development initiatives and what she calls “congruent leadership.”  They discuss why most leadership training programs fail to deliver ROI; the importance of reverse engineering programs from specific organizational outcomes; the significant impact of frontline managers on employee engagement; the gap between knowledge transfer and skill execution; building programs with practice, peer learning, and self-reflection components; “soft skills” deficits across the workforce; “congruent leadership” as alignment of self-perception and team experience; and the 70-20-10 learning model's impact on development.  You can find LeAnne's new book “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You” here https://a.co/d/ehUoYLx  Hardcover: https://www.barnesandnoble.com/w/the-congruent-leader-leanne-lagasse/1148446437?ean=9798999501912   Book website: https://www.thecongruentleaderbook.com   Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com.   If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com.   About our Guest:  LeAnne Lagasse is the author of “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You.”   LeAnne is also an HR consultant and keynote speaker who helps leaders and organizations improve employee engagement and retention, as well as develop their people managers.   LeAnne is a SHRM-SCP, a Gallup-Certified CliftonStrengths© Coach, and also serves as adjunct faculty at Missouri State University, where she teaches professional communication courses to MBA students.   Before launching her consulting business, LeAnne was a faculty member and the Director of Public Speaking in the College of Media and Communication at Texas Tech University, where she served for 14 years. Alongside her husband, Ben, she is a proud mom to three children and two pet prairie dogs.  LeAnne's book, “The Congruent Leader: Build Trust, Lead with Self-Awareness, and Close the Gap Between How You See Yourself and How Others Experience You” is available at https://a.co/d/e2vm4d1.   LeAnne Lagasse can be reached at: https://www.leannelagasse.com/  https://www.linkedin.com/in/leannelagasse/  https://www.facebook.com/leannelagasseconsulting   About Mike Coffey:  Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher. In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business. Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies. Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association.  Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community. Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year.  Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee. Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week. Mike and his very patient wife of 28 years are empty nesters in Fort Worth.  Learning Objectives:   Design leadership development programs that span extended timeframes with multiple learning modalities including peer collaboration, low-stakes practice opportunities, and structured reinforcement rather than relying on one-day events or single webinars. Incorporate self-awareness and reflection exercises into leadership training to help managers identify their natural strengths, biases, and communication tendencies that create barriers to their own success. Implement the 70-20-10 learning model by prioritizing challenging practice exercises (70%), supportive coaching and mentoring relationships (20%), and formal content delivery (10%) to maximize leadership development ROI. 

S5:E28 If “AI” still feels like magic tricks and missed ROI, this episode will flip the switch. Dr. LL sat down with Jim Weldon (Founder/CEO, Prospect.ai) (one of the sharpest systems thinkers she has ever interviewed) to map a practical path to cash with agentic AI. Here's what you'll walk away with: ✴️A meta-model you can explain to your team in 60 seconds so everyone finally understands where AI value lives. ✴️A 2-week innovation cadence you can copy-paste into your org and no enterprise budget required. ✴️The lane strategy for seasoned operators vs. young ideators so you stop competing in the wrong game and start compounding wins. ✴️The unsexy USP that beats competitors: nail the basics (speed, follow-up, clarity, billing, referrals). ✴️How to become a utility in your market (the “water & power” behind others' growth) instead of an easily replaced vendor. If you lead a small or midsize business and want results in the next 30 days, not theory, then this is the episode. 0:53 — Superpower: synthesis over “speeds & feeds.” Jim explains how to ignore noise and frame problems so solutions map to real market opportunities. 3:15 — The Meta-Model for AI. A memorable analogy for LLMs (answers), agentic flows (task chains), and enterprise-grade platforms plus where value will concentrate next. 10:45 — Beat “aging out”: redefine your lane. Mindset + role clarity: younger teams dominate ideation; experienced operators win in innovation, beta, and scale where cash is created. 11:58 — Two-week innovation cadence. Jim's playbook: 48-hour prototype only after value is proven. Use no-code + agents to compress cycles. 34:16 — The most overlooked USP: do the basics flawlessly. Answer the phone, quote fast, follow up, bill clearly, ask for referrals. Master baseline execution before hunting fancy differentiators. ✴️You can find Jim on LinkedIn: https://www.linkedin.com/in/jimweldon/  ✴️Don't forget to subscribe to YouTube  ⁨@Midlifesuccess⁩  #ai #agenticai #technology #entrepreneur

Matt Bowers — SEO and LLM consultant, formerly of Zapier and Zillow — joins Ross Hudgens for a deep dive into how AI is transforming programmatic SEO. They explore what's working and what's not for large-scale, AI-assisted content strategies — from full-AI “use-case” pages to hybrid human workflows. Matt breaks down examples of successful AI programmatic sites, the pitfalls of duplicate content, and the emerging “information gain” paradigm shaping rankings post-2024. They also discuss the limits of AI in UX-driven verticals, personalization opportunities, long-tail visibility in LLMs like ChatGPT, and how data-driven scaling can still give human SEOs a competitive edge. Plus: the rise and fall of Greg.app, the future of personalization, Zillow's “Project Boggle,” and practical tools like Builder.io, Strapi, and AirOps that power modern programmatic builds. Show Notes 0:08 – Matt returns for round two: programmatic SEO meets AI 1:00 – Are “pure AI” sites actually winning? What's working and what's not 2:06 – Inside a million-visit-per-month AI programmatic play 3:15 – Structuring AI content around real use cases, not blog posts 4:22 – Why old GPT-3.5 copy can still rank — and the “don't mess with success” mantra 5:03 – Dwell time as a differentiator: the “product as content” advantage 6:13 – How AI copy helps with indexing and duplicate-content differentiation 7:17 – Why Google probably isn't detecting AI directly and what it does instead 8:11 – The “high-DR arbitrage” era of AI content — and why it's fading 10:11 – Why most public AI case studies stay anonymous 11:16 – Case study: Greg.app — AI-generated plant care pages done right 12:03 – How prompt engineering + UX elevate AI content 13:13 – Prompting each paragraph individually vs. one giant prompt 15:21 – Two winning models: product-driven and UX-driven AI programmatic 16:15 – Why blog-style AI content still struggles and the “pizza” metaphor 20:05 – Greg.app's traffic drop: lessons from a 75% decline 22:21 – AI's scalability advantage — and its ROI trade-offs 25:24 – Zillow's data advantage: proprietary enrichment and GIS precision 26:16 – When AI enables pages that “shouldn't exist” by human economics 27:21 – Scaling what can't be scaled: the real AI unlock 28:16 – Competing in local long-tail SERPs with AI vs. humans 28:31 – Traits of losing players: low information gain, weak differentiation 29:20 – Why “information gain” may be the new ranking factor 30:06 – Proprietary data as the ultimate SEO differentiator 31:00 – How real estate UX converged — and why speed and personalization win 33:00 – When non-AI programmatic still wins: data-only, high-usability pages 35:07 – Where AI doesn't belong: when usability is more important than copy 35:37 – Personalization and the future of AI-driven recommendations 37:07 – The Perplexity vision: a world run by AI agents and voice search 39:06 – What AI agents mean for SEO and monetization 40:38 – Long-tail demand from LLMs and how Zapier used programmatic pages 42:29 – How LLMs discover your use cases and why it matters 43:20 – Using internal data to fuel new programmatic ideas Project Boggle 46:09 – Generating new landing pages from user search inputs 47:52 – Internal search data as a goldmine for programmatic expansion 48:30 – Tools of the trade: AirOps, Builder.io, Strapi, and hybrid stacks 49:43 – Why programmatic SEO still needs human PMs and engineers 50:08 – Where to find Matt online Show Links Matt Bowers on LinkedIn: https://www.linkedin.com/in/mpbow/ Matt's Website: https://mattb.rs/ Greg.app AI plant care example: https://greg.app/plant-care/monstera Strapi CMS: https://strapi.io/ AirOps: https://www.airops.com/ Builder.io: https://www.builder.io/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/driveTimestamps(00:00) - – Intro (02:08) - – Why events are making a comeback in B2B marketing (06:08) - – What Drive is and how it started (11:08) - – Why every event should start with the landing page (14:08) - – Lessons from year one and how feedback shaped Drive 2025 (19:08) - – Treating events like products, not projects (21:08) - – Building connection through “third spaces” and excursions (26:08) - – Why community is the real ROI of in-person events (32:43) - – The biggest Drive mishap (and what it taught us) (37:43) - – Post-event strategy: why the event isn't over when it ends (47:43) - – Favorite moments, lessons, and shoutouts from Drive 2025 Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Key TakeawaysOverview: Fisher gives an overview of his role as Chief Information Officer at BouMatic, all within the context of the dairy equipment industry that's evolving toward larger, consolidated operations. BouMatic is the "third largest dairy equipment manufacturer in the world," and he gives context on the difference in marketplaces.AI: The rapid rollout of copilots and the pace of AI innovation have created a constant need to catch up on functionality, licensing, and deployment strategies, explains Fisher, prompting teams to shift from intended roadmaps to more flexible frameworks. As Fisher describes, “We're in a bit of a catch-up game all the time... not just with AI in general, but even in its deployment.”Addressing deployment challenges: Deploying AI has revealed long-standing data challenges, which Fisher compares to uncovering a “junk drawer” of neglected information. To address this, the BouMatic team uses sandbox environments for testing and follows a "five-pillar approach." Two of these pillars focus on user upskilling and cultural change, highlighting successful deployment through use cases, structured rollout plans, and ongoing support to ensure ROI.AI experimentation: When exploring AI, sandbox environments allow teams to experiment safely and securely, learn from both successes and failures, and prepare for production with a user-focused, iterative approach, notes Fisher.Contributors: John Siefert, Michael Fisher  Visit Cloud Wars for more.

Adam Koós sits down with Carl Richards, author, keynote speaker, and creator of the iconic Sketch Guy column in The New York Times. For more than a decade, Carl has been known for turning complex financial concepts into simple, powerful sketches that spark meaningful conversations. His new book, Your Money: Reimagining Wealth in Simple Sketches, invites us to view money not as spreadsheets and numbers, but as a tool for freedom, clarity, and connection. Together, Adam and Carl explore why money can't solve all our fears, how retirees can confidently spend the money, and what it really means to live a wealthy life. Episode Timestamps: 01:00 – Carl's unexpected path into finance and sketching 06:00 – The moment he discovered sketches make money “click” 10:00 – Why simplifying ideas often takes dozens of iterations 11:00 – The book as a “conversation grenade” to spark meaningful dialogue 14:00 – Why money will never be enough to pay for all your fears 18:00 – If money walked into the room—what would it say to you? 19:00 – The “spend the money” sketch every retiree should know 21:00 – Wealth as numbers vs. wealth as meaning 24:00 – AI, robo-advisors, and why human connection still matters 26:00 – How Carl thinks about “self-driving money” 28:00 – Why experiences with loved ones are the best ROI Key Takeaways: Money can't solve all your fears, its job is different. Wealth is about meaning and choices, not just numbers. Retirees need to give themselves permission to spend the money. The best ROI often comes from experiences with people you love. Financial advice will always need a human element, even in the age of AI. Key Quotes from Carl Richards: “There will never be enough money to pay for all your fears.” “If money were a person, it would be an earnest but disappointed golden retriever.” “What if you're not bad with money—what if you're just giving it jobs it can't do?” “Spend the money: on experiences with people you love.” Connect with Carl Richards: Website: behaviorgap.com https://www.linkedin.com/in/thinkingcarl/ https://x.com/behaviorgap https://www.instagram.com/behaviorgap Book: Your Money: Reimagining Wealth in Simple Sketches (available October 21) The link to pre-order Carl's book on Amazon, or folks can head to their favorite local bookstore The link to place a bulk order of Carl's book. Listeners can save an additional 5% by using the code YourMoney5 at checkout.   Follow Libertas on Social Media: Facebook: https://facebook.com/libertaswealth Instagram: https://www.instagram.com/libertas.wealth Threads: https://www.threads.net/@libertas.wealth LinkedIn: https://www.linkedin.com/company/libertas-wealth Twitter/X: https://x.com/LibertasWM TikTok: https://www.tiktok.com/@libertaswealthmanagement YouTube: https://www.youtube.com/@libertaswealth

Dr. Mark McClellan has served as a Member of the President's Council of Economic Advisors, Administrator of the Centers for Medicare & Medicaid Services (CMS), and Commissioner of the U.S. Food and Drug Administration (FDA). But his experiences before, and accomplishments following these leadership roles at the highest levels of government health policy are equally important to his perspective on the healthcare ecosystem – especially during a time of rapid policy change.Dr. McClellan always intended on pursuing a medical degree and entered a joint Harvard-MIT program that took him in a slightly different direction. He ended up studying economics and the rising cost of healthcare at MIT. He ultimately earned a medical degree from the Harvard-MIT Division of Health Sciences and Technology, a Ph.D. in economics from MIT, and a master's in public administration from Harvard's Kennedy School.Dr. McClellan began his career at the Treasury Department in the Clinton Administration, and returned to public service under the George W. Bush Administration where he led the FDA and CMS. Today, Dr. McClellan is the Robert J. Margolis, M.D., Professor of Business, Medicine and Policy at Duke University and the founding Director of the Duke-Margolis Institute for Health Policy. His work centers on improving health care through policy and research, with a focus on payment reforms, quality, value, and biomedical innovation.With his expertise in medicine, economics and public policy, Dr. McClellan talked to Keith Figlioli in this episode of Healthcare is Hard to share his perspective on adapting to rapid change in the current healthcare landscape. Topics they discussed include:Misalignment of innovation and outcomes. While advancements in digital health are coming to market faster than ever before, Dr. McClellan says there's still a lack of technology truly centered on keeping patients healthy. He says traditional payment methods make it hard to support this type of innovation. For example, advancements in AI are helping physicians gather information for prior authorization requests, and ambient scribing saves time with note taking and administration. But these technologies essentially help providers see more fee-for-service patients or bill for more profitable services. He argues that more outcome-oriented payments are needed to advance technology-embedded care models. The evolution of value-based care. After Congress passed the Medicare Modernization Act in 2003 to establish Medicare Advantage, Dr. McClellan became administrator of CMS at the President's request to lead its implementation. With unique insight from leading some of the earliest VBC programs, he shared his thoughts on the speed of adoption and why it hasn't happened faster. He discussed how early MA models needed to be based on existing fee-for-service infrastructure, his surprise that not much has changed, and his optimism that it's finally starting to.Mobilizing private capital for public health. Private investment will be essential to support the significant changes required to improve healthcare – especially with uncertainties around future levels of government funding. Dr. McClellan explained how the Duke-Margolis Capital Impact Council (CIC) was launched to guide and improve the role of private investment in healthcare. He described how members of the council are developing and sharing practices for investors and their portfolio companies to track health value return on investment alongside financial ROI.To hear Dr. McClellan and Keith discuss these topics and more, listen to this episode of Healthcare is Hard: A Podcast for Insiders.

Send us a textSeniorLivingCPO.comThe hardest part of a senior move often isn't choosing the right community—it's unlocking the money trapped in the home without losing time or value. We sit down with senior living pros who've lived this from both sides: community managers watching waitlists stall and families scrambling to sell under pressure. Together we map out a practical, humane path that respects a lifetime of savings and accelerates the move into safety, care, and connection.You'll hear why predatory “fast cash” offers can drain 40–60% of equity, and how a Certified Pre-Owned approach flips the script. By pre-inspecting, scoping only high-ROI fixes, coordinating vendors, and launching a transparent, trust-building listing, seniors commonly capture 90–120% of traditional list outcomes while moving sooner and with fewer surprises. When urgency demands it, a fair cash option is on the table; when timelines allow, CPO delivers stronger pricing, fewer contingencies, and less friction. We also share a sobering story of a couple who waited two years to sell, only for the husband to pass weeks after move-in—a stark reminder that speed without panic matters.From Ogden to Cape Cod, the message is clear: involve specialists early. Community teams gain steadier occupancy and fewer heartbreaking turnaways. Families get a step-by-step plan that replaces chaos with clarity, especially around the holidays when adult children spot the signs that it's time. If you or your parents are weighing the next step, this conversation offers concrete tools to protect equity, reduce stress, and make the last move the right move.If this resonated, follow the show, share it with someone facing these choices, and leave a quick review to help more families find a safer path forward.

S5:E28 If “AI” still feels like magic tricks and missed ROI, this episode will flip the switch. Dr. LL sat down with Jim Weldon (Founder/CEO, Prospect.ai) (one of the sharpest systems thinkers she has ever interviewed) to map a practical path to cash with agentic AI. Here's what you'll walk away with: ✴️A meta-model you can explain to your team in 60 seconds so everyone finally understands where AI value lives. ✴️A 2-week innovation cadence you can copy-paste into your org and no enterprise budget required. ✴️The lane strategy for seasoned operators vs. young ideators so you stop competing in the wrong game and start compounding wins. ✴️The unsexy USP that beats competitors: nail the basics (speed, follow-up, clarity, billing, referrals). ✴️How to become a utility in your market (the “water & power” behind others' growth) instead of an easily replaced vendor. If you lead a small or midsize business and want results in the next 30 days, not theory, then this is the episode. 0:53 — Superpower: synthesis over “speeds & feeds.” Jim explains how to ignore noise and frame problems so solutions map to real market opportunities. 3:15 — The Meta-Model for AI. A memorable analogy for LLMs (answers), agentic flows (task chains), and enterprise-grade platforms plus where value will concentrate next. 10:45 — Beat “aging out”: redefine your lane. Mindset + role clarity: younger teams dominate ideation; experienced operators win in innovation, beta, and scale where cash is created. 11:58 — Two-week innovation cadence. Jim's playbook: 48-hour prototype only after value is proven. Use no-code + agents to compress cycles. 34:16 — The most overlooked USP: do the basics flawlessly. Answer the phone, quote fast, follow up, bill clearly, ask for referrals. Master baseline execution before hunting fancy differentiators. ✴️You can find Jim on LinkedIn: https://www.linkedin.com/in/jimweldon/  ✴️Don't forget to subscribe to YouTube  ⁨@Midlifesuccess⁩  #ai #agenticai #technology #entrepreneur

They say good outcomes are good business in healthcare, but can anyone prove it? David W. Johnson and podcast guest Stephanie Mercado, CEO of the National Association for Healthcare Quality, say it's possible and reveal how it's done on investment in high-quality care on, "Measuring the ROI of Safe and Effective Care," the new episode of the 4sight Health Roundup podcast, moderated by David Burda.

Modern culture has overcomplicated exercise. If you want to reap the health benefits of movement, you don't have to spend hundreds of dollars on fancy equipment or trendy classes. In fact, there is one fundamental movement practice that can help you burn fat, avoid illness, and live longer.  On this compilation episode of The Model Health Show, you're going to learn about the multitude of benefits walking can offer, including aiding in fat loss, improving longevity, and so much more. You're going to hear from some of my favorite experts in the health and wellness space, including Juliet and Kelly Starrett, Dr. Jonny Bowden, and more. The best part is that walking is free and accessible for most folks. I hope this episode resonates with you and gives you the motivation to add more walking into your routine. So click play and enjoy the show!    In this episode you'll discover:  How walking speed impacts the rate of fat loss. (0:30) Where the goal post of 10,000 steps per day comes from. (7:09) How many steps per day the average American gets. (7:49) Why walking can help you get better sleep. (10:27) The link between neuroplasticity and walking. (14:09) How to negate the negative health consequences associated with sitting. (18:30) Why walking can help improve your focus. (19:10) How walking can improve insulin sensitivity. (27:59) The connection between walking and testosterone levels. (29:40) Why walking is neuroprotective. (35:00) An important distinction between movement and exercise. (39:40) The #1 daily habit that has the highest ROI. (41:18) How rehabilitating your word can help you build better habits. (42:53)  Items mentioned in this episode include:  Peluva.com/model  - Get 15% off barefoot shoes with my code MODEL!  Piquelife.com/model  - Get exclusive savings on bundles & subscriptions! Do This to Be More Fit  - Listen to the entire Juliet & Kelly Starrett interview! Cardio vs, Weights for Fat Loss  - Hear my entire interview with Brad Kearns! 7 Habits to Optimize Your Body  - Check out this solo episode on healthy habits! 4 Ways to Live Longer - Listen to the entire interview with Dr. Jonny Bowden!   Be sure you are subscribed to this podcast to automatically receive your episodes:   Apple Podcasts Spotify Soundcloud Pandora YouTube   This episode of The Model Health Show is brought to you by Peluva and Pique.   Peluva's barefoot minimalist shoes support postural alignment, proprioception, and overall functionality. Get 15% off your order by using code MODEL at peluva.com/model.   Go to Piquelife.com/model for exclusive savings on bundles & subscriptions on cutting-edge solutions for your head-to-toe health and beauty transformation. 

You haven't used ChatGPT's Apps yet?

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You'll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips

Kiera and Trish apply their dentistry expertise for another practice autopsy! This episode looks at a legacy practice that was experiencing stagnation in production because of numerous challenges. Kiera and Trish walk through what exactly was changed to allow this practice to hit its production goals for the first time in over a year. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and today is such a fun day. I have one of our incredible consultants, Trish, on the podcast with me. Her nickname in Dental A Team is, go ahead Trish, say it. And explain what to da means Trish, because it's my favorite nickname of any, like it's one of the best we've come up with.   DAT Trish Ackerman (00:11) Ta-da!   Well, it definitely got sticky, that's for sure. so TADA stands for Trish Ackerman Dental A Team Ambassador, because I love referring anybody I can to us. That's either a client or somebody to come and work with us. I love this company and I want everybody that I love to come and work here too. I want clients to join, so yeah, I'll take it.   The Dental A Team (00:27) you   Trish, like it is one of the like biggest compliments that you you have referred people to our company. You have brought tons of people to us. Like you are a walking little dental A team advertisement. And to me as a boss, as an owner of a company, like that is music to my ears. But like, didn't you just take that name on for another name in your life? Like this is this is sticking. So tell.   DAT Trish Ackerman (01:02) I did, I did. It got   that sticky. So I'm going to be a grandma very soon, which just sounds awfully strange to say out loud. But we had my original grandma name all picked out, which was going to be Cha Cha. But when I heard Ta Da, I'm like, that, that is really classic. That's going to stay. And my daughter and family, they're like,   The Dental A Team (01:26) Yeah   DAT Trish Ackerman (01:29) okay, we might have to grow into that a little bit. I'm like, well, get ready to grow anyway, because it's staying.   The Dental A Team (01:34) Well, our marketing team has already been working on some pretty fancy swag for you Trish, because TADA, if you don't know Trish yet, you're gonna get to know her. If you haven't heard her as much, Trish is one of the most funny, like she, I feel like you're just confetti in a human form. Like you literally just like burst confetti everywhere you go. You make people laugh. Like you have made me almost spit water of laughing so hard on calls together. You're just a good time. And so,   If you haven't gotten to work with Trish or you haven't got to meet her yet, welcome. She's one of my absolute faves. So excited that you're on our team and that you are the to da of the company. ⁓ but today I wanted Trish to come on because I love a good office autopsy and Trish has been consulting some clients, rocking them out, having some really incredible massive wins. And so we thought, let's like, let's go behind the scenes. Let's see what that to da consultant over there has been doing in her spare time, consulting some awesome offices.   And with that said, whenever we do an office autopsy, what we do these for is to help you see yourself in other practices fabric. I think a lot of times people think dentistry is lonely and isolated and it does not need to be. So what we're gonna do today, we do mashup practices. So if you think this is you, there might be parts of you, it might be parts of another practice. We try to do that to keep practice confidentiality. But really I also hope when you are a practice that's being highlighted in an office autopsy, just know that you get highlighted because...   We're freaking proud of you as the owner too. These things can't get done without owners executing and implementing. And while yes, we as consultants are really good at what we do, we truly are magicians. We're able to grow into ways that you couldn't even imagine, but we can't do that if you don't execute. So Trish, take it away. Let's kind of talk this office. Where were they when they like joined Dental A Team? Then I always love to say like, where are they now? Like how long did it take us? And then we'll get into the how of how did you do it? What were some of the things you implemented? So take it away Trish.   Where was this practice when they joined us and now where are they at ⁓ a couple of few short months later?   DAT Trish Ackerman (03:30) When this practice came to us, this was a really, really special situation because this is a legacy practice. And it was originally owned by grandpa and then the current owner's father. So this is now the third generation of a dental practice. And when this practice came on with us, they were doing many, many, things right.   but there was no traction taking place and they were very stuck. They were very stagnant and the current owner, this is a really big deal. know, this was again, because of the legacy that it's holding and he was struggling. He was struggling financially. He really was. There wasn't a lot of, there wasn't a lot of knowledge. He didn't have a lot of knowledge around like the current overhead, what it should be.   And things were feeling, he was feeling a pretty big pinch. And I had to give him so much credit. I think it takes a lot of courage to reach out to get the help. you know, it's like, practices don't typically reach out to us because everything is going so great. It's usually when they're starting to feel something's not right, something's uncomfortable. And he did just that. And they had an extremely congested schedule.   The Dental A Team (04:46) Mm-hmm.   DAT Trish Ackerman (04:57) They have a large patient base, as you can imagine, because many are still, you know, that were patients of his father. So what was happening is because of the congestion, they weren't able to see new patients right away. was like a six week wait for that. There were several patients in the hygiene that were still active that weren't able to get in. And then again, there was just kind of like a bunch of stuff on the schedule, just stuff. So they were working really hard.   And what I did is I really walked through the specifics of his patient base to show him you actually have way more patients than you do available hours, which is why you're stuck here. And how do we do this? Well, we were also a little restricted on that because this is a five op practice. So we had an op for each doctor, an overflow, and then the two hygienists.   But what we did is we got creative because we knew we had to add hygiene. That was a must. And we also had to allow more openings much sooner for the new patients because what was happening when I pointed out that he was basically giving his new patients away to his competitors because they were waiting so long that really got his attention. we ended up, the first thing that we did is added a hygienist.   The Dental A Team (05:57) Mm-hmm.   Absolutely.   DAT Trish Ackerman (06:20) which now brought those two doctors down to one op each. And that really scared them because we were handcuffed. It was like we were handcuffed in every direction, but we got very creative and we designed very strategic doctor schedule blocks so that they know when there's gonna be production.   and they know when they can make the time for like the sand and the water appointments, post-ops and things like that. But the staggering of the schedules made a huge difference. The practice was also only open Monday through Thursday. So we changed it to Monday through Friday. So on Mondays and Fridays, those doctors do have their two ops again. So that has worked well. When we implemented that design, we also implemented some patient filtering.   so that they could get in the new patients, not emergencies, but they could get in the new patients with significant needs right away and also not take the risk of giving those away to a competitor. If they have significant dental needs, get them in right now. And we took away the focus of like, they have the protocol, a lot of doctors like for those new patients to go through hygiene first and that's a great structure. It's a great structure for patients without   The Dental A Team (07:21) Mm-hmm.   Thank   DAT Trish Ackerman (07:41) significant dental needs. So that all of a sudden opened up the door to where both of the doctors were getting very comprehensive new patients on their schedule right away that needed significant amount of dental work. Then they could eventually get into the hygiene department. With that, when we designed that, within six weeks, this practice had hit their production goal.   The Dental A Team (07:43) Right.   DAT Trish Ackerman (08:10) for the first time in over a year. The team was starting to get very numb to goals. They weren't even looking at the numbers anymore. The numbers weren't mattering to them. And then all of a sudden there was this light coming at the end of the tunnel where they hit the goal. Then they hit it again and they've hit it again. He has not hit goal in the last four months. And the trend that they're on,   The Dental A Team (08:12) Wow.   Wow.   DAT Trish Ackerman (08:37) Well, running parallel with getting the new patients with the significant needs and such. What I also did is ensure that both him and his associate were really polished on presenting treatment. ⁓ They had intraoral cameras that were collecting dust like a treadmill in a living room that a lot of people have seen happen or hanging clothes on. They got those dusted off. They use them on every single patient. There's a way to use photography.   The Dental A Team (08:49) Mm-hmm.   you   DAT Trish Ackerman (09:05) And there's a way to use photography. And this doctor, anything I encouraged him to try, anything, he did it. There was zero pushback on any of the recommendations. I've seen, I know how this works. I know what doesn't work. And when these doctors, like this practice, when I broke it down, like here's how you use photography and here's how you share it with the patient, it just continued to skyrocket.   The Dental A Team (09:07) Absolutely.   DAT Trish Ackerman (09:35) The whole team was on board with him. Then we got the associate, the associate dentist on board and we are now getting ready to, he's getting ready to start construction. We're doing a build out. We're adding ops.   The Dental A Team (09:49) Nice.   Wow. And how long has this been? So you started with this practice, they're not hitting goal, they're not doing the things that they wanted to do at legacy practice to now hitting goal four months in a row. How long has this client been with you? Since April. So right now we're recording, that's about five months that this client's been with Trish. And to hear that.   DAT Trish Ackerman (10:05) This is April.   The Dental A Team (10:13) ⁓ what I think is magic one Trish shout out to you, think beautiful job as a consultant, because when we go into an office, there's literally thousands of levers that we could go after. And I think something that consultants have to really do in something I'm very sticky on any consultant who works with us and Trish kudos to you. Is finding the one lever that's going to move the practice forward the most, the quickest, the fastest for fastest ROI that's going to get there because Trish, could have gotten in and implemented, you know,   X, Y, or Z, and they would not see the results. you saw, I mean, you got tight, you got tight space. And I think also having a consultant that comes to the table that's willing to think outside the box. I mean, you got five operatories, two doctors, that's squishy. That's a squishy. And for you to realize they're not maximizing all the days that they could be. And to do it in a way to help both doctors. I also know that you have maybe played a little competition game.   because you realize and you find out that when doctors are a little competitive, it works for some, doesn't work for others. But then they start to watch to see, if this doctor can do it, I think I can do it. And it's not doing anything unethical. It's truly making sure that they're looking for opportunities, using intra-orals, like stuff that was already there. And I think this is what I love about being consultants are we see the entire treasure map. We see all the different things we could do. And we're like, all right.   This is going to be a fun game. And Trish, this is why I think you're Tadda. You're the confetti, like in a human form. You look at this and say, how can I make this fun? How can I get these people bought into it? And then we go for the harder pieces, but you, you dug gold. found the intro oral cameras and you taught them a few things. You figured out how to change the scheduling. And what I hope people hear is Trish that in about three, four moves very quickly and they're hitting goal. So when you're sitting here stuck at the ceiling and thinking, Oh my gosh, there's no way to get there. I just want to help you see that.   The answer is probably much closer than you think it is. You just are buried and you can't see it you need somebody outside who's not sitting in it that can guide you. like, shout out to this doctor, these offices, they take your lead. I feel like it's like, if you're gonna hire an expert who's been there, done that, done that successfully, Trish, I'd like to highlight, tell me how many team members before you came to Dental A Team, how many team members were you overseeing?   DAT Trish Ackerman (12:30) In my past, oh gosh. think at the max at the end, was close to 160.   The Dental A Team (12:31) Yes.   160 and how many practices were you overseeing at that time? All right, so you have a consultant who has worked with 16 practices, 160 employees overseeing them. Do you think she knows a thing or two of how to help a five-op practice with two doctors and a smaller team turn a few levers very quickly to get them up to where they need to go? The answer is absolutely yes. And I think Trish, that's the magic, that's the beauty that you were able to do so quickly, so thoroughly, and just something real fun.   DAT Trish Ackerman (12:43) 16.   The Dental A Team (13:09) I know like we, this is a quick podcast. I asked you to come in between client calls. So I know there's so much more magic I just want to share with everybody. But as we wrap up, cause I do know like you guys, they're consultants, they podcast in between coaching calls. They're here to deliver to clients and to also share with you. But any last thoughts you want to add as I know we wrap up so you can get on your way to another client, help them get their magic. Any last thoughts you have of this very quick office autopsy that you think people should recognize, maybe they're in the same boat as well.   DAT Trish Ackerman (13:38) Getting uncomfortable. Getting uncomfortable is going to be very important and it's okay. This doctor got uncomfortable. During the implementations that we were making, there was a team member that was not on the bus ⁓ and that was also holding the practice back a little bit. When we go in to make these types of changes, it's like, it's the unknown.   I do certain things a certain way every day the same and I understand how it feels when you're asked to do it differently. But when I first go in, that's the first thing that I will kind of announce and ask. Are you going to be okay getting uncomfortable with me? Because I promise, I promise I'm here. I'm here. I'm in your corner. And my job is to not watch people fall. My job is to watch them rise.   And I use the six pack analogy. We all want the six pack of abs. And it's going to require a lot of sit ups. And our abs can get a little bit sore, but the outcome is just really, really magical. And so once they make the commitment, like, OK, yeah, I'm ready. Let's get uncomfortable. That's when it really takes off.   The Dental A Team (14:55) That's incredible. And I think Trish, like you said, we can give you all the tactics. We can help you with all the how, but you've got to be showing up as a practice. So if you're not ready to get uncomfortable, it's not the time for you to do consulting. But I would say, like you said, most people call for consulting when they're much further down the path of hardship than they should. So if you're kind of like, all right, I know I could do some help. I know I could make some changes. Now's the time. But you also have to be willing to be uncomfortable. So Trish.   DAT Trish Ackerman (14:57) video.   The Dental A Team (15:22) I know you've got to run. I appreciate you so much being on the podcast. I think you just bring so much magic. You're so welcome. And for all of you listening, if you can see yourself maybe in this story that we shared, I know it was a very small snippet today, but there's so many things that we do, but I hope you can see in just a couple of months, this practice's life was changed, utterly changed. This doctor is having more fun. They're more excited. They're dreaming again. They're living their best life. They're loving it. The team's excited. The team's re-engaged. So if you're maybe in that like, gosh, we're kind of like losing momentum.   DAT Trish Ackerman (15:25) Thank you, Chair.   The Dental A Team (15:52) Reach out, we'd love to help you. Hello@TheDentalATeam.com or head on over to our website, TheDentalATeam.com. Book a call. We're here, we'll do like a totally complimentary practice assessment. Look to see where you are. Look to see some of the gaps. No pressure, just massive momentum for you. If we're a great fit, awesome. Otherwise we're gonna send you on your way with a lot of great tips. You're gonna have a lot of fun. And hey, you might even get to dodge your consultants. So reach out. Trish, love having you. Go have the best day. And for all of you listening, thanks for listening. I'll catch you next time on The Dental A Team podcast.

In Part 2 of The Dwayne Kerrigan Podcast with John Karpov, founder and CEO of Action Home Services, Dwayne and John go even deeper into the mindset and systems behind Action Home Services(AHS), a leading landscaping and exterior construction company serving Toronto and the Greater Toronto Area. From almost losing his residency to scaling an $8M business while facing deportation, John shares how he built structure, leadership, and culture around his immigrant grit. He opens up about redefining fulfillment, transitioning from survival mode to leadership, and how relentless personal growth became the cornerstone of his company's 50% year-over-year growth.John reveals his leadership playbook — from reading 2 books a month to building over 1,000 SOPs and investing $1.5M in professional development for his team — and how staying humble, hungry, and human is what keeps him grounded through every phase of growth.If Part 1 was about survival, this episode is about scaling — with purpose, structure, and soul.Listen to Part 1 HEREWatch Part 1 HERETimestamps[00:00:00] — Dwayne opens with: “You can only run a business so long by running the fastest.”[00:01:00] — John's incredible story of his wife's visa approval and their shared “never give up” destiny.[00:05:00] — The immigration battle: how they nearly lost everything waiting for permanent residency.[00:07:30] — The miracle timing that let them stay in Canada and the lessons learned living on the edge.[00:10:00] — Reinvesting every dollar into the business while facing uncertainty.[00:13:00] — Scaling to $10M+ before age 25 — and not feeling like it's an accomplishment.[00:17:00] — Dwayne and John explore scarcity versus hunger — and how the immigrant mindset fuels drive.[00:19:00] — John on never feeling “done” and why fulfillment comes from helping others succeed.[00:22:30] — The breakthrough realization: happiness is in the journey, not the destination.[00:26:00] — Daily fulfillment rituals: reading, training, and prioritizing sleep.[00:29:00] — Building structure and delegation into the company's DNA — leadership by design.[00:31:00] — Creating organizational charts, head of departments, and scaling through people.[00:35:30] — Learning to lead through education: 100+ conferences and a book club culture.[00:38:00] — Investing $1.5M in personal and professional development and $40K in books.[00:41:00] — Company reading list and rewards program: from “Unreasonable Hospitality” to “Good to Great.”[00:45:00] — John's transparent leadership: open-book finances, KPI education, and growth accountability.[00:49:00] — Over 1,000 SOPs: how structure scales culture.[00:53:00] — Turning every mistake into a process and every error into a lesson.[00:56:00] — The ROI of structure: new managers finally saying, “I love that it's organized.”[00:58:00] — Why immigrants often make exceptional employees — grit meets gratitude.[01:00:30] — Dwayne's reflection on the power of sacrifice and the immigrant spirit.[01:02:00] — John's final advice: “If you need my help with your business, I'll be there for you.”Key...

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don't give them results. They talk about how meaningful marketing comes from genuine support and real connection.Key Takeaways00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you believe in17:35 – What kinds of marketing actually does work for 37signals28:02 – How AI is making the authentic human connection stand outLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Entrepreneurial Insights: Surviving and Thriving as a Solopreneur with Greg Woodward Woodwardstrategies.com About the Guest(s): Gregory Woodward is the founder and CEO of Woodward Strategies, a renowned revenue operations and inside sales advisory located in Washington, DC. As an entrepreneur with a drive for outbound sales and pipeline generation, Greg has led his company to work with numerous private equity and venture capital firms, significantly contributing to several multi-billion dollar exits. Woodward's innovative approaches focus on integrating sales teams and scaling business development rep teams, making him a sought-after expert in his field. Episode Summary: In this engaging episode of The Chris Voss Show, Chris welcomes Gregory Woodward, the visionary behind Woodward Strategies. Over the course of the discussion, Greg delves into his journey as a solopreneur, dissecting the challenges and triumphs involved in building a seven-figure business without external investors or partners. This episode offers a deep dive into the entrepreneurial mindset, exploring the core motivations and strategic insights that drive successful business ventures. As Gregory Woodward reveals his passion for outbound sales and revenue operations, the conversation branches out into discussions about the future implications of artificial intelligence in business. With a critical eye, Greg provides a nuanced perspective on how AI investments are shaping the business landscape, stressing the need for innovative thinking. Through anecdotes and reflections on personal experiences, both Chris and Greg offer valuable lessons on the importance of mindset and strategic autonomy in business. This episode is a compelling listen for aspiring entrepreneurs and business leaders looking to navigate the modern economic terrain. Key Takeaways: The path to becoming a successful solopreneur often involves significant personal and professional challenges, but also offers rewarding freedom from traditional corporate constraints. Having a mindset that embraces risk and persistent learning is crucial for entrepreneurs, especially when the journey involves navigating through uncertain and uncharted territories. Building a successful business from scratch often requires a willingness to endure a period of uncertainty and discomfort, typically longer than most anticipate. Artificial intelligence is a hot topic in the tech world; however, many companies are still exploring its potential rather than fully understanding or implementing it effectively. Establishing a business model that values independence and flexibility can lead to greater satisfaction and success, free from the pressures of external investors or rigid hierarchies. Notable Quotes: "Having anybody else in charge of directing your day-to-day? To me, I consider that like a private hell." "If you look at a business like mine or many solopreneur-type businesses…compare it to a company that just raised $40 million…who's EBITDA do you think is higher?" "The grass always looks greener on the other side of the fence…some people should not be entrepreneurs." "The pressure's gonna change when they have to start showing an ROI on their AI investment." "There's a period of time…where you're so far into it you can't see where you came from…that's a lonely place for entrepreneurs."

Reach Out Via Text!In this tactical solo episode, Jeremiah Jennings breaks down how to get real ROI from trade shows and industry events without wasting time or money. Drawing from years of attending Equip, LAL, and LeanScaper events, Jeremiah shares how to choose the right events, set clear goals, and make connections that actually grow your business. He covers everything from budgeting and pre-planning, to how to build relationships that last long after the show ends. Jeremiah also emphasizes the importance of understanding why behind each event and the heart of the people hosting it. Whether you're heading to Equip Expo, LAL, or a smaller mastermind, this episode gives you a clear, no-fluff playbook for turning trade shows into true growth opportunities.Support the show 10% off LMN Software- https://lmncompany.partnerlinks.io/growinggreenpodcast Signup for our Newsletter- https://mailchi.mp/942ae158aff5/newsletter-signup Book A Consult Call-https://stan.store/GrowingGreenPodcast Lawntrepreneur Academy-https://www.lawntrepreneuracademy.com/ The Landscaping Bookkeeper-https://thelandscapingbookkeeper.com/ Instagram- https://www.instagram.com/growinggreenlandscapes/ Email-ggreenlandscapes@gmail.com Growing Green Website- https://www.growinggreenlandscapes.com/

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can't seem to connect? Today's guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world to creating top-ranked shows for global brands, he reveals why consistency, authenticity, and a bit of weirdness might be your secret weapons. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a brand podcast agency based in Vancouver, BC. With a 25-person team, Roger helps brands like Amazon and Sage create shows that connect deeply with their audiences. After spending over two decades in the advertising world at top agencies like DDB and Cossette, he's now on a mission to show companies that the real ROI of podcasting isn't downloads, it's attention and connection. In this episode, we'll discuss: What brands really want in a podcast. Why consistency beats quick wins. Audiences prefer audio podcasts over video ones. Why is that? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Ad Exec to Agency Founder Before podcasting, Roger spent more than 22 years in the traditional advertising world and loved the culture, but he noticed the industry shifting. Programmatic ads were taking over, budgets were shrinking, and the whole game was turning into a race to the bottom. Around the same time, Roger started podcasting as a hobby, mainly as an excuse to talk to people he admired like Seth Godin and Stefan Sagmeister. When he eventually connected with his co-founders, they realized there was a wide-open opportunity for brands to use podcasts in a smarter way. JAR Podcast Solutions was born. The idea wasn't just to launch shows, but to help brands understand their audiences and create the kind of binge-worthy audio content that builds trust over time. What Brands Really Want in a Podcast One of Roger's first steps was sending out message to ten different businesses on LinkedIn. The second response he received referred him to the head of marketing of Sage, a brand whose audience wanted to explore wellness beyond traditional medicine. A few days later they sat down to discuss what a podcast could look like for that brand and ended up creating Well Now, a show about taking control of your health through alternative approaches and powerful personal stories. The show took off, so much so that it briefly outranked Oprah in Apple's health and wellness category. The key wasn't just producing episodes, it was research. Roger's team uncovered what Sage's audience really wanted and built the podcast around those needs. This is true for every brand wanting to launch a podcast: stop creating content for yourself, and start with what your audience actually cares about. Consistency Beats Quick Wins Contrary to what many think, podcasting is not an overnight growth hack. Too many brands think they'll see results instantly. The reality is building an audience takes time. The good news is that, according to Roger, the podcast industry remains incredibly friendly and willing to collaborate, which is a great way reach new audiences. Other important steps to grow include pitching your show to big platforms like Apple Podcasts and getting them to feature it, as well as the actual merchandizing of the show. All of this, however, will amount to nothing without the most important element: consistency. If you want to stay consistent, do not compare yourself with the big players out there. This is the biggest enemy of consistency and will only lead to frustration. Don't expect to be the next Joe Rogan in year one or you'll end up disappointed and unmotivated to keep posting. Instead of focusing on vanity metrics like downloads, Roger recommends focusing on consumption. Without a doubt, creating a podcast might be the single most important things you can do to build your brand. If your listeners are spending two hours a month with the brand, that's two hours of intimate attention—something no other marketing channel can match. Why Audio Wins Over Video While many companies want both video and audio, audio tends to outperform. According to Roger, this happens because listening to a podcast is intimate. It's you in someone's ear while they drive, work out, or walk the dog. It's “me time,” not multitasking. Compare that to video, where distractions are constant and attention spans are short. Unless you're a celebrity like the Kelce brothers or Joe Rogan, most people aren't going to watch two talking heads for hours. They'll sample a short video clip, but they'll actually consume the full conversation in audio. The portability of podcasts makes them an executive's favorite medium, because you can take them anywhere, from the car to the gym to the airport lounge. In fact, new research shows that people will switch how they're watching throughout the day. They may start watching it on their TV and later switch to audio while they're at the gym. The Real Secret: Authenticity Over Perfection Beyond consistency, Roger emphasized that the best podcasts bring personality and vulnerability to the table. Listeners don't want a polished corporate message. They want the real you with flaws, mistakes, and all. Listeners often recall personal details Jason's mentioned on the show, like anecdotes about Aspen. That intimacy is what makes podcasts such a powerful trust-building tool. The trick is to stop trying to sound like someone else. Early on, stop trying to be the next Gary Vee and see how much better authenticity works with the audience. As long as you're being yourself and keep consistent with posting, you can become that reliable friend that is now part of their routine and consistently delivers value to them. Once they're loyal listeners who trust you, joining your community - or even buying from you - becomes a natural next step. The Weird Side of Podcasting Of course, every podcaster has their weird stories. For his part, Roger recalled recording with a guest who had to set up shop in a hotel closet, surrounded by pillows and blankets, just to dampen the echo. Not glamorous, but it worked. Jason has also recorded a podcast at a hotel room, when right after a speaking event he was approached by two attendees who said they inspired him to start their own podcast and would go buy the equipment right that moment and wanted him to be their first guest. They saw the opportunity and took it. This is the reality of podcasting: it's not about perfection, it's about connection. If you're waiting for the perfect studio setup or production conditions, you'll never start. Get scrappy, launch, and let the consistency carry you forward. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Sales anxiety in accounting can drain confidence, health, and business growth—but it doesn't have to. In this case study, Michelle Weinstein sits down with Rachel Bernier-Green, founder and CEO of Economic Justice Consortium (EJC), to share how she transformed her sales process, conquered fear, and built a thriving consulting firm serving six to eight-figure businesses. Rachel opens up about relying on referrals as a crutch, letting go of toxic clients, and the mindset shifts that helped her turn sales from something she dreaded into a way of serving. With clarity, systems, and confidence, Rachel not only reclaimed 30–40 hours a month but also achieved a 700% ROI, launched a CFO retainer service, and restored her energy and health—all by facing sales head-on.

This episode, recorded live at the 10th Annual Health IT + Digital Health + RCM Annual Meeting, features Dr. Bryon Frost, CMIO of McLeod Health. He shares how his team developed a bias-resistant, three-phase approach to selecting and scaling AI scribe technology, improving physician experience, reducing cognitive burden, and achieving measurable financial and clinical ROI.This episode is sponsored by Suki.

Forrester's latest report indicates that the AI hype wave is reaching its peak, with many enterprises expected to delay a significant portion of their AI spending until 2027 due to challenges in proving return on investment (ROI). As a response to increasing regulatory complexities, 60% of Fortune 100 companies are anticipated to appoint heads of AI governance by next year. This shift highlights a growing focus on compliance and risk management rather than pure innovation. Meanwhile, G2's findings present a contrasting narrative, revealing that nearly 60% of companies have successfully deployed AI agents, with a low failure rate and high satisfaction among users.Despite the positive deployment statistics from G2, a study by Atlassian uncovers a paradox: while individual usage of AI tools has surged, 96% of businesses report no significant improvements in efficiency or innovation. The survey indicates that only 3% of executives believe AI has driven transformational change within their organizations. This disconnect suggests that while AI tools are being adopted widely, their impact on actual business outcomes remains limited, leading to skepticism among decision-makers.Anthropic's recent research raises concerns about the security of large language models, revealing that as few as 250 malicious documents could effectively poison these models, compromising their functionality. This alarming finding underscores the vulnerabilities present in AI systems, particularly those relying on public or partner data. The implications for businesses are significant, as they must now consider the security of their AI systems alongside their operational capabilities.In the hardware arena, Apple and Intel are igniting a new chip race, with Apple launching its M5 chip, which boasts enhanced AI performance and graphics capabilities. Intel's Panther Lake chip is set to compete with improved efficiency and performance metrics. As AI technology becomes increasingly integrated into devices, managed service providers (MSPs) must adapt to the complexities of endpoint management and AI readiness. The evolving landscape emphasizes the need for governance, security, and effective measurement of AI outcomes, positioning MSPs as crucial enablers in this transition.Four things to know today 00:00 Forrester, G2, Atlassian, and Anthropic Paint a Complex AI Picture — Success, Stagnation, and Security Risk06:09 Apple's M5 and Intel's Panther Lake Show the Future: Every Device Becomes an AI Engine09:17 GoTo, Gradient, and LevelBlue Show the Next MSP Evolution — Refinement, Not Reinvention12:21 Microsoft's Final Windows 10 Update and IE Mode Lockdown Signal the End of Legacy Tolerance This is the Business of Tech.    Supported by:  https://try.auvik.com/dave-switchhttps://scalepad.com/dave/

Today's guest is Mathias Cousin, Managing Director at Deloitte. With extensive experience in R&D transformation and regulated industry data strategy, Mathias joins Emerj Editorial Director Matthew DeMello to unpack what it really takes for enterprise leaders to deliver ROI from AI and data initiatives. Mathias also shares actionable guidance on building effective “string of pearls” use cases, investing in data quality and AI-native talent, and adopting practical change management to embed AI in workflows for measurable gains in efficiency and long-term competitive edge. This episode is sponsored by Deloitte. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast!

Send us a textGrowth gets loud when sales spike and calendars fill, but profit whispers through the numbers. We sat down with CFO and founder Natalia Zacharin to unpack the simple, durable moves that turn frantic effort into financial clarity. We start with the non‑negotiables: founders must sell until the offer is proven, resilience is built on reframing “I can't” into “I can't yet,” and your circle should normalize both bigger wins and smarter failures. These habits unlock options—and optionality is what keeps your business alive in rough waters.From there, we dig into the silent killers that drain profit. Pricing takes center stage: an 80% close rate on cold leads means you're too cheap, and “I'm too busy to hire” is usually a price problem. We map clean thresholds for service businesses—around 30% payroll-to-revenue—and share a pragmatic rule of thumb for when full-time hiring makes sense. We also run a live playbook for slashing waste: quarterly subscription audits, ownership for every tool, and redirecting those “just $20” leaks into high-ROI bets or cash reserves.Metrics make the picture honest. We break down the handful you should watch monthly: marketing spend near 10–12% tied to booked calls and closes, payroll efficiency around 30%, and a clear markup strategy on contractors and COGS. We separate cash from profit, show how to build a six‑month runway one deposit at a time, and talk debt discipline so interest doesn't eat your margins. With clean books closed by week two, simple dashboards, and forward-looking forecasts, you can see six months ahead and course‑correct before it hurts.If you're at the stage where decisions compound quickly—pricing, hiring, ads, runway—this conversation gives you the frameworks to move with confidence. Subscribe for more bold, unfiltered strategies each week, share this with a founder who needs a profit reset, and tell us: which metric will you track first?

With $90M to end wildfire catastrophes is an impossible-to-ignore ROI claim!

Send us a textWe make the case for training as the fastest way to fix the low voltage talent gap and the surest path to mastery for working techs, leads, and managers. Practical tactics, field stories, and metrics show how to teach adults, keep attention, and prove ROI without a big budget.• why training creates mastery, credibility, and purpose• the trainer trifecta and adult learning principles• Saturday 66‑block story and honoring admitted gaps• industry shortfall and building a youth pipeline• setting expectations, explaining the why, rewarding wins• correcting in private and using guiding questions• pairing strong and new techs, micro‑lessons, competition• measuring impact with time, retest, and callback data• engaging sessions with hands‑on gear and simple visuals• starting as a trainer without a title or budget• good vs great trainers and adapting on the fly• humility, continuous learning, and teach‑backsMake sure you stay tuned to the podcast because there's lots and lots of good stuff coming down. So until next time, remember, knowledge is power.Support the showKnowledge is power! Make sure to stop by the webpage to buy me a cup of coffee or support the show at https://linktr.ee/letstalkcabling . Also if you would like to be a guest on the show or have a topic for discussion send me an email at chuck@letstalkcabling.com Chuck Bowser RCDD TECH#CBRCDD #RCDD

Points of Interest00:00–01:02 – Introduction: Marcel welcomes Stephen, a veteran agency operator, author, and CEO of Predictive ROI focused on helping agencies sell more by adding value.01:02–03:09 – Who Predictive ROI Serves: Stephen explains their exclusive focus on agencies and their expertise in business development through authority positioning and structured nurture.03:09–05:18 – Systems Mindset Origin Story: From Air Force missile silos to agency life, Stephen shares how life-or-death procedures taught him the power of process in selling.06:21–07:30 – Why Go-to-Market Matters Now: With AI as a new disruption, positioning and trust creation become mission-critical as channels get noisier.07:30–11:30 – Trust Starts Below Zero: Referencing market skepticism, Stephen argues prospects begin in “distrust,” so sellers must over-prove capability through repeated value.11:30–15:43 – Expertise vs. Empty Positioning: Marcel critiques “lipstick positioning” and argues public demonstrations of expertise are required to restore credibility.17:06–20:30 – Power of Long-Form Content: Both highlight unscripted, long-form conversations as a stress test that builds trust better than polished sound bites.20:49–23:55 – Step 1: Choose a Narrow Who: The framework begins by declaring a niche, rejecting generic messaging, and embracing focus as the path to demand.23:55–28:27 – Step 2: Name the Methodology: Codify problems, pillars, and levers; document common mistakes and strategic moves so teaching and delivery match.30:18–33:51 – Trust Architecture: Help Me Understand: First sales meeting is a five-question diagnostic about the prospect's priorities, obstacles, and market—no pitching.34:08–39:53 – Align & Prescribe → Meet & Greet: Use a self-scoring “Focus Finder,” then have strategists teach the system, add proof and ROI, and gain conceptual agreement.40:24–48:00 – Content Blueprint & Consistency: Turn the methodology into pillars (Grow, Nurture, Sell), create cornerstone content, repurpose across channels, and show up weekly.Show NotesEdelman Trust Barometer reportPredictiveroi.com/resourcesStephen's LinkedInLove this Episode?Leave us a review here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever wondered whether your content is actually paying off, this episode is for you!   From podcasts and blogs to videos and social posts, you're pouring time, energy, and creativity into your content, but is it moving the needle?   This week, I'm breaking down how to evaluate the ROI of your content marketing, what metrics truly matter, and why showing up consistently is your best long-term strategy for growth.   Here's what you'll learn: ✔️The top 3 ways to measure ROI beyond sales ✔️ How consistency outperforms perfection every time ✔️Why content marketing is a long game (and how to play it well!) ✔️ Real examples of opportunities that came from consistent visibility  

You can't build great products on gut instinct, and yet, according to IBM's global study of 1,000 enterprises, 77% of organisations using generative AI aren't seeing any financial benefit. In this episode on The Product Experience podcast, Lily Smith sits down with Matthew Certner, Digital Product Engineering and Design Partner at IBM, to unpack the four key traits that drive ROI in AI-powered product teams: flexibility, incremental and targeted delivery, data-led decisions, and cross-functional collaboration. Recorded live at the Industry conference, this conversation offers practical lessons for any product leader navigating the hype and reality of AI adoption. Chapters00:00 – The danger of building on gut instinct00:37 – IBM's global study on generative and agentic AI adoption01:00 – Meet Matthew Certner, Digital Product Engineering Partner at IBM02:00 – Why most enterprises aren't realising ROI from AI04:50 – What the top-performing 20% of companies do differently05:10 – The four key behaviours driving success07:00 – Flexibility: adapting quickly to market feedback08:10 – Incremental and targeted delivery — the “golden thread” principle10:30 – Data-led decision-making versus the HIPPO effect11:45 – Cross-functional collaboration and robust adoption13:10 – Behavioural factors that make or break AI adoption14:20 – Inside IBM's “value orchestration” framework15:10 – The Golden Thread in practice — a sticky-note story from Dallas17:10 – Transparency and traceability in product development18:00 – How IBM helps teams that aren't seeing value from AI21:00 – The paradox of moving too fast or too slow with AI24:00 – Making the Golden Thread a living document25:20 – Inside IBM Garage: speed of a startup, scale of an enterprise27:40 – Why productivity savings, not hype, drive AI ROI29:00 – How large organisations structure innovation teams30:00 – The future: 800 million new products by 202631:00 – Why 95% will fail — and what the 5% will get right33:10 – Final reflections: value, purpose and the human elementFeatured Links: Follow Matthew on LinkedIn | IBM Garage | Industry Conference Cleveland 2025 recap at Mind The ProductWe want to hear from you! Help make The Product Experience podcast even better. Share your feedback in a quick form: Share your thoughts here! It takes 2 minutes, and your input will help shape future episodes.

Why are marketing metrics so confusing and how can nonprofits make smarter decisions about where to invest their dollars?Join Tosha Anderson, Founder of The Charity CFO, as she talks with Jeff Greenfield, CEO and Founder of Provalytics, about how nonprofits can finally get clarity on their marketing data.In this episode, you'll learn:Why marketing numbers don't always add upHow to distinguish clicks from attentionWhat “working vs. nonworking” marketing dollars really meanWhy paid advertising is not just for big organizationsHow AI is transforming digital marketing for nonprofitsIf your nonprofit struggles to measure marketing ROI or to convince your board that marketing is an investment, this episode will help you see your data in a whole new way.Connect with Jeff Greenfield

What does it really take to lead a successful B2B rebrand — one that aligns internal teams, resonates externally, and drives measurable ROI?In this episode, Contentstack CMO Gurdeep Dhillon joins Focus Lab CEO Bill Kenney to break down the full rebranding journey. You'll learn how Gurdeep approached agency selection, structured internal collaboration, navigated creative feedback, and activated the brand with impact.Whether you're planning a rebrand, navigating M&A, or evolving your company's voice, this is a playbook for brand leaders who want to get it right.What you'll hear:How a refresh clarified the need for a full rebrandThe four traits Contentstack used to select a brand agencyEarly ROI indicators just weeks after launchAdvice for CMOs leading their next rebrandEpisode Resources:Contentstack Focus Lab Case StudyContentstack's Rebrand AnnouncementFollow Gurdeep on LinkedIn---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:Focus Lab NewsletterLinkedInYouTube ChannelInstagramLooking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

Conferences can be pricey, but are they worth it for creators? Paul Gowder joins me to share how in-person events can transform your business, your network, and your confidence.----------------------If you've ever stared at the price tag for a conference ticket and thought, “Do I really need to go?”, this episode's for you. Between the travel, hotel, and time away from work, it's a big investment, but one that might just change your business.This week, I'm joined by Paul Gowder, founder of PowWows.com, who's spent over 25 years building community both online and in person. Paul shares what he's learned about finding real ROI at conferences, not just from the sessions, but from the conversations in the hallways, the introductions over coffee, and the long-term relationships that come from showing up.We dig into how to choose which events are worth it, how to prepare so you're not wandering aimlessly, and the secret to making every trip pay off long after you're home. Whether you're an introvert looking to make your first conference count or a seasoned creator who wants better results, this episode will help you show up strategically and walk away with more than just a tote bag.----------------------Key TakeawaysFind your people, not just the speakers: The sessions are great, but the community you build is what lasts.Look for structure: Conferences that include table talks or networking sessions make connecting easier.Invest in yourself: The right event can lead to opportunities that pay for themselves.Prepare with purpose: Know who you want to meet, what you want to learn, and what value you can offer.Follow up fast: Message new contacts within a few days while the connection is still fresh.Consider volunteering: It's a great way to save money, gain access, and meet more people.----------------------ResourcesPaul Gowder: paulgowder.com and powwows.comConferences mentioned:Ecamm's Creator CampLou Mongellos Momentum KIT's Craft & CommerceSocial Media Marketing WorldEcamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

TwelveLabs is building purpose-built foundation models for video understanding, enabling enterprises to index, search, and analyze petabytes of video content at scale. Founded by three technical co-founders who met in South Korea's Cyber Command doing multimodal video understanding research, the company recognized early that video requires fundamentally different infrastructure than text or image AI. Now achieving 10x revenue growth and serving customers across media, entertainment, sports, advertising, and federal agencies, TwelveLabs is proving that category creation through extreme focus beats trend chasing. In this episode, Jae Lee shares how the company navigated early product decisions, built specialized GTM motions for established industries, and maintained technical conviction during years of building in relative obscurity. Topics Discussed: How military research in multimodal video understanding led to founding TwelveLabs in 2020  The technical thesis: why video deserves purpose-built foundation models and inference infrastructure  Targeting video-centric industries where ROI justifies early-stage pricing: media, entertainment, sports, advertising, and defense  Partnership-driven distribution strategy and AWS Bedrock integration results  Specialized sales approach: generalist leaders, vertical-specific AEs and solutions architects Maintaining extreme focus and avoiding hype cycles during the first three years of building  Federal GTM lessons: why In-Q-Tel partnership and authentic mission alignment matter more than process optimization  The discipline of saying no to large opportunities that don't fit ICP  Keeping hiring bars high when the entire team is underwater GTM Lessons For B2B Founders: Hire vertical specialists on the front lines, not just at the top: TwelveLabs structures its GTM team with generalist leaders (head of GTM and VP of Revenue) who can sell any technology, but vertical-specialized AEs, solutions architects, and deployment engineers. These front-line team members come directly from the four target industries and understand customer workflows, buying patterns, and integration points without ramp time. For founders entering mature markets with established tech stacks and complex procurement, this inverted model—generalist strategy, specialist execution—accelerates deal velocity because technical buyers immediately recognize domain fluency. Infrastructure plays require integration partnerships, not displacement: In established industries with layered technology stacks, positioning as foundational infrastructure demands partnership-first distribution. Jae explained their approach: integration with media-specific GSIs, media asset management platforms, and cloud providers ensures TwelveLabs fits into existing workflows rather than forcing wholesale replacement. This is particularly critical for selling into industries like media and entertainment where technology decisions involve multiple stakeholders across production, post-production, and distribution. The AWS Bedrock integration delivered 30,000+ enterprise agreements in seven weeks—a distribution velocity impossible through direct sales alone. Extreme focus on first-principles product development beats fast-follower tactics: While competitors built quick demos by wrapping existing models, TwelveLabs spent three years building proprietary video foundation models and indexing infrastructure from scratch. Jae was explicit about the cost: "It was painful journey in the first like two and a half, three years because folks are flying by." The payoff came from solving actual customer problems—indexing 2 million hours of content in two days, enabling semantic search at scale, building agent workflows for specific use cases—rather than impressive demos that couldn't handle production workloads. For technical founders, this validates staying committed to fundamental research even when market momentum favors surface-level innovation. Federal requires cultural alignment before GTM optimization: TwelveLabs' federal success stems from authentic mission alignment, not just process execution. With In-Q-Tel as an investor providing interface to agencies and founders with military backgrounds, the company established credibility through shared values rather than sales tactics. Jae was direct: "If you're kind of entering because, oh, federal market is big and you go in, you're going to get your butt kicked. So I think like you need to actually build your team in a way that's like passionate to work on this project." This matters because federal deals require sustained engagement through long sales cycles, security reviews, and deployment complexity—momentum that only comes from genuine conviction, not quota pressure. ICP discipline protects product focus and team morale: Saying no to large early opportunities that don't fit ICP is operationally painful but strategically essential. Jae acknowledged the difficulty: "Early on saying no to customers is hard... as a founder you want to grow your business and you know that's going to be good for the morale. But that's only true when the customers are actually their ideal customers." Wrong customers create three failure modes: they pull product roadmap toward one-off features, they consume disproportionate support resources, and they generate reference cases that attract more wrong-fit prospects. For early-stage infrastructure companies, every customer shapes your market position—choose deliberately. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there's almost nothing left for strategy or measurement.That's how event marketing gets stuck in the “cost of doing business” trap. The result? Overbooked schedules, flat ROI, and event teams that feel more like order takers than growth drivers.In this conversation, Matt Kleinrock and Pablo Gonzalez break down the numbers, the hidden inefficiencies, and the bigger picture. They share how to rethink events like a business unit, not a checkbox, so every dollar is tied to real value, pipeline, and progress.You'll learn how to:✅ Rebalance your event spend to prioritize what actually drives results✅ Make your case internally for fewer, better events that deliver measurable ROI✅ Turn data and alignment into your biggest budget leversListen in for a no-BS breakdown of where event money really goes and what to do about it.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/  Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/   

In this energizing episode of The ASHHRA Podcast, hosts Luke Carignan and Bo Brabo chat with Shaina Lane, Senior Leadership Development Specialist at AccentCare. With a background in sports medicine and healthcare operations, Shaina shares her pivot to HR and her passion for building better leaders. Drawing from her book Leadership Is Easy, Said No One Ever: 11 Habits to Learn Early So You Can Lead Expertly, she tackles common pitfalls like reactive "shitty" leadership and offers actionable strategies for proactive growth.Shaina emphasizes shifting from task management to people development, especially in healthcare's high-pressure environment. From promoting technical experts without mindset training to fostering curiosity and vulnerability, her insights empower HR pros to create resilient teams amid talent shortages.Key takeaways for healthcare HR leaders:Mindset Shift: Promote experts into leadership? Train them on proactive habits like curiosity, vulnerability, and self-awareness to avoid reactive pitfalls.11 Essential Habits: Build routines for meaningful 1:1s, difficult conversations, feedback, and professional development—free guides available at shainalane.com.ROI on Development: Unskilled managers cost $126K/year in turnover and conflict; invest early to boost retention and productivity.Curiosity & Vulnerability: Encourage leaders to ask questions and admit gaps—fosters innovation and trust in fast-paced healthcare.Resources Galore: Grab Shaina's book for practical tools; pair with classics like Crucial Conversations for comprehensive growth.Self-Start Leadership: Don't wait for org-wide programs—HR can drive change with simple habits and data-backed business cases.A must-listen for HR navigating leadership challenges in healthcare. Shaina's real-talk approach inspires immediate action!Register for ASHHRA 2026 in Savannah at ashhra.org!From Our Sponsors...Optimize Pharmacy Benefits with RxBenefitsElevate your employee benefits while managing costs. Did you know hospital employees fill 25% more prescriptions annually than other industries? Ensure cost-effective, high-quality pharmacy plans by leveraging your hospital's own pharmacies. Discover smarter strategies with RxBenefits.Learn More here - https://rxbene.fit/3ZaurZNStreamline HR Compliance with oneBADGEhealthcareSimplify screening, credentialing, and compliance for healthcare HR. oneBADGEhealthcare from ISB Global offers a tailored solution to keep your workforce compliant and efficient. Built for healthcare leaders, it's your all-in-one compliance tool.Get Started here - https://isbglobalservices.com/onebadgeunitedstates/ashhra/ Support the show

Will this be AI's 'App Store Moment'?

I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale. Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We talk about worthiness, motherhood, redefining ambition, and why investing in ourselves as rural women is not only important, but essential. She opens up about how one retreat changed her entire career path, what it's like hosting a 200-woman event in small-town Missouri, and the ROI of investing in spaces where women can feel seen, supported, and celebrated. Whether you're knee-deep in farm chores, raising babies, building a brand, or doing all of the above, Kylie's bold honesty and warmth will resonate deeply.   Resources & Links: Powerhouse Women Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West   Connect with Kylie: Follow on Instagram @kylieepperson_  Visit her website Find more info on the 2026 Farm Wives Club The Event Listen to her podcast, Boldly Grounded    Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website    Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices