Podcasts about ROI

Thinking about buying a franchise? Wondering how much you can really make? Or if you can run it with family?This Eye on Franchising Podcast episode is a must-watch for anyone exploring home services franchises. Meet Jennifer and Sierra, a mother-daughter duo who share their real-life journey with Kitchen Tune-Up and Bath Tune-Up—from investing under $200K to building a 7-figure business.They reveal:✅ How they discovered Kitchen Tune-Up & Bath Tune-Up✅ The exact startup costs & ROI potential✅ Their roles as a family team✅ How they overcame fears about buying a franchise✅ Tips for moms & daughters working together✅ The #1 mistake new franchisees makeIf you're searching for best franchises to buy, low-cost franchises, or family-owned franchise success stories, this interview delivers real numbers, real advice, and no BS.Timestamps00:00 - Franchise Envy Wednesday Introduction01:05 - Meet Jennifer & Sierra: Mother-Daughter Franchise Team02:45 - Why Kitchen Tune-Up? Their Franchise Discovery Story06:10 - Past Businesses: Garage Doors, Flipping, Restaurants & Bars09:30 - How They Decided to Invest in a Franchise11:45 - What Was Hardest About Getting Started?14:30 - Sierra Joins During COVID: Moving & Adapting17:10 - Defining Roles in the Business20:05 - Training Challenges: “Couldn't Even Read a Tape Measure!”22:30 - Why Following the Franchise Plan Matters25:20 - Networking at Franchisee Conferences27:15 - Tips for Moms & Daughters Going Into Business30:00 - Investment & Profitability: Show Me The Money34:10 - Overcoming Fears About Franchising37:00 - When They Wanted to Quit40:00 - Importance of Employees & Team42:15 - Advice for Future Franchise Owners45:20 - Final Words of Wisdom

Is there a simple question to understand the ROI of brand investment? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?   

Retail Media Networks are booming—but there's a catch. As major retailers like Walmart, Target, Albertsons, and Kroger rake in billions from retail media, a growing bottleneck is emerging: campaigns are being sold to brands that can't get their products on the shelf. The result? Missed sales, empty shelves, and damaged shopper trust. In the latest Omni Talk Retail Ask An Expert Series, Chris Walton and Anne Mezzenga welcome Director of Customer Success, Joy Spiotta, and Senior Product Marketing Manager, Jenya Lawson, of SPS Commerce to dive into performance-based media access—where supply chain readiness determines who gets premium ad placement, not just who's willing to pay the most. 0:00 - Introduction to retail media bottleneck crisis 2:30 - Meet the experts: Joy Spiotta and Jenya Lawson from SPS Commerce 5:00 - What SPS Commerce does: Connecting retail supply chains 6:15 - The core problem: Ads running for out-of-stock products 8:45 - Why communication breaks down between media and supply chain teams 12:00 - Planning challenges and historical data limitations 14:50 - Real-world example: Sex and the City pearl necklace viral moment 16:30 - Store vs. digital inventory coordination challenges 19:00 - Automation and technological solutions for inventory management 21:30 - Measuring retail media ROI and transparency issues 24:00 - Actionable steps retailers and brands can take today 27:30 - Collaboration strategies and contingency planning 29:00 - Contact information and wrap-up Music by hooksounds.com #retailmedia #supplychain #inventorymanagement #retailtechnology #ecommerce #retailanalytics #merchandising #retailoperations #digitaladvertising *Sponsored Content*

Points of Interest0:00 – 1:05 – Introduction: Marcel introduces Stephen Neville, CEO of BugHerd, highlighting his background in agency work and his transition into running a SaaS company that helps agencies streamline QA and client feedback.2:24 – 3:10 – The Dream of SaaS: Marcel and Stephen discuss the allure many agency owners feel toward building a product, inspired by success stories like 37signals—often without fully grasping the implications.5:30 – 7:10 – Major Model Differences: Stephen outlines key contrasts between service and product businesses, including delayed ROI in SaaS, the shift from clients to customers, and the challenge of proving value before seeing returns.8:02 – 9:09 – Saying No at Scale: Product businesses require frequent, disciplined “no's” to user feedback—unlike services, where agencies are more likely to say yes. This shift is critical to managing scope and long-term product health.10:14 – 11:02 – Why Agencies Want to Pivot: Common motives include stabilizing revenue, creating proof of expertise, and giving teams opportunities for skill development—though not all transitions are strategically sound.13:19 – 14:04 – Common SaaS Misconceptions: Marcel highlights flawed assumptions—such as SaaS needing less human capital or being less client-facing—debunking the idea that software removes the need for people.16:20 – 17:01 – SaaS Risk Profile: The risk and financial exposure of building SaaS is often underestimated, with founders needing to endure potentially years of losses before seeing profitability.21:15 – 22:53 – Lessons to Apply in Services: Stephen emphasizes adopting the SaaS discipline of qualifying and deflecting misaligned client requests, to protect team capacity and maintain healthy utilization.24:01 – 24:59 – Productization Without Code: Agencies can create repeatable, value-rich offerings by productizing existing services—without building software—through structured, process-driven deliverables.28:29 – 30:20 – The Real MVP Framework: Marcel shares his “Three Ps” framework—Problem, Point of View, and Process—as the true foundation for product development, arguing services are the best way to validate solutions.33:01 – 34:46 – Services as a SaaS Growth Lever: Stephen explains how services improve acquisition, onboarding, and retention—especially for enterprise clients—making them a strategic tool, not a liability.35:46 – 37:25 – Monetizing Services in SaaS: The conversation closes on the growing trend of SaaS companies charging for implementation and support, reframing these formerly free functions as value-rich offerings worth paying for.Show NotesConnect with Stephen via LinkedInWebsite – Bugherd.com

Feel like every tech company is trying to sell you the next “must-have” tool for your bar? You're not crazy, and half of them don't even understand how bars actually work. In this episode, we're talking about why most bar tech ends up wasting your time and money and how to figure out what's actually worth the investment. 

In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income. What You'll Learn in This Episode Why consistency is more important than creativity when building your brand The difference between brand awareness and brand authority—and how consistency drives both Michelle's framework for staying consistent even when you're short on time or motivation How to build a content schedule that aligns with your energy and capacity What consistent visibility really looks like (it's not daily posting) How to track and measure the ROI of consistent brand-building Common reasons people struggle with consistency and how to overcome them Who This Episode Is For Entrepreneurs and service providers building a brand from scratch Coaches and creators who want to increase their visibility and trust factor Busy business owners who struggle with showing up regularly online Multi-passionate women building brands across multiple platforms Key Takeaways Your audience buys from the brand they see the most—not necessarily the best You don't need to post daily, but you do need a repeatable system Consistency compounds—what you do today impacts how you get paid next month The key to consistency is simplicity: pick fewer platforms and master them A clear brand message helps you show up confidently and create content faster Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

Today, Andy Storch takes a solo seat behind the mic for a focused, practical deep-dive into one of the most pressing and misunderstood topics in talent development: the power and ROI of personal brand, not just for individuals, but for your organization as a whole.Drawing from years of personal experience, ongoing research, and real-world examples, Andy breaks down why building a personal brand isn't just for entrepreneurs and LinkedIn influencers anymore. In fact, it's becoming an essential differentiator for leaders and employees at every level—especially in today's rapidly changing, AI-driven workplace.Subscribe to our weekly updates and monthly talent development newsletter here. Order Own Your Career Own Your Life on AmazonApply to Join us in the Talent Development Think Tank Community!This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.Connect with Andy here: Website | LinkedInIn this episode, Andy explores:The shifting landscape: How personal branding has moved from something companies feared to an opportunity the best organizations are now embracing.The business case: Surprising stats, including why 82% of people trust companies more when their leaders are active online, and how employee-shared content delivers 8x the engagement of corporate channels.Real-world inspiration: A behind-the-scenes look at Tractor Supply Company and how CEO Hal Lawton's authentic LinkedIn presence has become a powerful recruitment and culture-building tool.Actionable strategies: Simple, low-cost ways any company can start empowering employees and leaders—from raising awareness to adding personal brand workshops to your leadership programs.Overcoming old-school resistance: The mindset shifts required to move beyond fears of talent “shopping for jobs,” and why stifling employees' visibility could be costing organizations millions in missed opportunities.The human factor: Why, in an age of faceless technology and AI, people connect so much more deeply with individuals than with company logos—and how you can put this insight to work for retention, recruitment, and reputation.Andy's own framework: A five-step process for helping leaders and teams build compelling internal and external brands, boosting career growth, engagement, and organizational prestige.Equipping your team: How investing in personal branding delivers ROI for both employer and employee—and key first steps to get started, even in the most traditional workplaces.Whether you're a talent development professional, business leader, or HR partner, Andy's practical ideas and thought leadership will challenge you to rethink what it really means to “show up” for your company—and yourself—online.Thanks for listening! If you're inspired to take action, Andy invites you to connect directly at andystorch.com, and to share this episode with leaders and teams ready to unlock the next level of personal and organizational growth through intentional brand-building.Stay tuned for more great interviews and...

Mastering Modern PPC with Lisa Raehsler of Big Click CoOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lisa Raehsler, Founder and CEO of Big Click Co, about how businesses can stay competitive in the fast-evolving world of pay-per-click (PPC) advertising. Lisa shares expert insights on AI-powered campaign management, platform diversification, and why creativity and strategic oversight matter more than ever. Whether you're a digital marketing professional or business owner, Lisa breaks down what it takes to succeed with paid media in 2024 and beyond.Why PPC Success Now Requires Both Automation and StrategyPPC is no longer just about bidding on keywords—it's about understanding how automation, AI, and data privacy changes impact campaign outcomes. Lisa explains how platforms like Google and Meta are using AI to automate nearly every aspect of campaign delivery, from bidding to ad creation. While this creates efficiency, it also introduces risks like loss of control and black-box decision-making, which is why marketers must remain hands-on and analytical when reviewing performance data.Lisa also highlights the growing importance of creative and cross-platform strategy. As AI handles more of the technical execution, your competitive edge now lies in compelling visuals, differentiated messaging, and platform-specific strategies. From B2B success on LinkedIn to branding on YouTube and connected TV, Lisa encourages advertisers to diversify spend and lean into where their audience is most engaged.For businesses wondering when to hire a PPC agency, Lisa advises a minimum monthly ad spend of $2,000 and a strategic growth mindset. Agencies like Big Click Co offer value when you're ready to scale, need access to advanced features, or want creative approaches in complex or “unsexy” industries. Lisa's advice is clear: stay curious, test constantly, and align automation with strong brand strategy.About Lisa RaehslerLisa Raehsler is the Founder and CEO of Big Click Co. With decades of experience in digital advertising, Lisa is a nationally recognized PPC expert who helps businesses grow through strategic, data-driven paid media campaigns across Google, Meta, LinkedIn, and beyond.About Big Click CoBig Click Co is a performance-driven PPC consultancy focused on helping businesses maximize ROI across modern advertising platforms. The firm specializes in campaign strategy, automation oversight, and creative testing for growth-minded clients.Links Mentioned in this Episode:Big Click Co WebsiteLisa Raehsler on LinkedInEpisode Highlights:What's changed in PPC for 2024How AI is impacting Google and Meta ad campaignsWhy creative and cross-platform strategy are keyWhen to hire a PPC agency and how to know you're readyHow to succeed with LinkedIn, YouTube, and CTV adsConclusionPPC in 2024 demands more than just technical skills—it requires strategy, creativity, and adaptability. Lisa Raehsler shows us that by balancing automation with oversight and leaning into what makes your brand unique, paid media can become a powerful engine for growth. If you're ready to level up your advertising, now's the time to take a smarter, more strategic approach.Apply to be a Guest on The Thoughtful...

If you're looking for honest lessons from the frontline of skills transformation, this episode is for you. Picking up from last week's strategic deep-dive with Ravin Jesuthasan and Brian Fisher at Mercer, this episode of the Digital HR Leaders podcast takes a practical turn, exploring what it really looks like to bring a skills-powered strategy to life inside a global organisation. Joining host David Green is Amy Baxendale, Global Future of Workforce Director at Arcadis, who has spent the past three years leading a bold transformation to embed skills-based thinking across the company. From reimagining workforce planning to enabling talent mobility and cultural change, Amy shares a rare, unfiltered view into the challenges and breakthroughs that define real progress. What you'll learn in this episode: What triggered Arcadis' shift to a skills-first model, and how they got started How to navigate early implementation hurdles and complex change dynamics Approaches to gaining executive buy-in and aligning with business strategy Why governance and structure are key to sustainable transformation Ways to track progress - beyond ROI - to include engagement and agility Unexpected lessons and eye-opening moments from the journey What the future holds as skill demands continue to evolve rapidly Whether you're planning, piloting, or scaling a skills-based approach, this episode is packed with insight, inspiration, and grounded advice from someone who's done the work. This episode is sponsored by Mercer. To thrive in an AI-augmented world, organisations must rethink how work gets done. Mercer's Work Design solution uses AI to deconstruct jobs, redeploy tasks, and redesign work for greater agility, productivity, and impact. Unlock your team's full potential. Learn more at mercer.com/wfdemo Hosted on Acast. See acast.com/privacy for more information.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the Institute Summit 2025, Tracy Holt and Patrece Holt Vance, a brother-sister duo from a family owned shop, share how their business transitioned into a new era of strategic growth and profitability under their leadership. They credit much of their progress to the accountability and peer support they found through the Institute's Peer Groups. Tracy and Patrice also open up about the critical role of workplace culture and employee well-being in their success, and Tracy reflects on how a personal tragedy reshaped his "why" and fuels his drive today. Tracy Holt and Patrece Holt Vance, Performance Place, South Jordan, UT Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Don't Sell, Connect: The Power of Emotion with Your Clients [RR 1032]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1032/ Introduction (00:00:00) Guest Introductions and Family Business Background (00:01:01) Composite Partner Program and Accountability (00:02:00) Vulnerability and Sharing Struggles (00:04:14) Common Struggles Among Shop Owners (00:05:40) Summit Speakers and Dan Clark's Message (00:06:12) The Evolving 'Why' and Taking Action (00:07:07) H Self-Doubt and Risk in Business (00:08:03) Family Dynamics and Succession (00:08:32) Balancing Work and Family Life (00:09:40) Major Life Pivot and Business Purpose (00:11:18) Lessons from Adversity and Team Building (00:13:08) CRM, Marketing, and Customer Loyalty (00:18:16) Profitability, Expansion, and Growth Mindset (00:19:20) Intuition and Sustainable Growth (00:20:39) Cost Management and Expense Control (00:22:10) Fear of Failure and Shifting Mindsets (00:24:24) Expansion, ROI, and Vision (00:26:38) Customer Relations and Word-of-Mouth (00:26:54) Opportunities, Multi-Shop Growth, and Caution (00:28:41) Conference Takeaways: Culture and Accountability (00:30:30) Continuous Improvement and Community Involvement (00:33:06) Implementing Conference Learnings (00:33:52) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:

What if your story could be your biggest growth engine? In this episode of The Story Engine Podcast, we are talking with Tamara Thompson, founder of Broadcast Your Authority, whose work has helped experts turn their brilliance into repeatable content systems that drive massive visibility—and real revenue. Drawing on her background in documentary filmmaking, Tamara shares how she designs experiences (not just content), builds trust across platforms like YouTube and podcasts, and helps clients generate millions of dollars in ROI through authentic storytelling. Whether you're a business owner, coach, or creative, this conversation is packed with powerful lessons on building brand equity by showing up with clarity and confidence.

Michael Amos is Managing Director at Waste to Wonder Worldwide where he is passionate about managing office clearances that empower disadvantaged communities. Mike Petrusky asks Michael about his recent learning lab presentations during IFMA's Facility Fusion where he shared that organizations should consider social enterprises when making procurement decisions to maximize social impact. The ethical reuse of office equipment can have a profound generational impact on disadvantaged communities and sustainability in the workplace is a core competency for facility management professionals, so this approach can enhance the ROI of your commercial spend by delivering positive social outcomes. Mike and Michael discuss the concept of a "spherical economy" which emphasizes the holistic view of the lifecycle of materials and products as the offer the inspiration you need to be a Workplace Innovator in your organization! Take the Eptura™ Podcast Survey: https://forms.office.com/r/jY577CbNcx Connect with Michael on LinkedIn: https://www.linkedin.com/in/wastetowonderworldwide/ Learn more about Waste to Wonder Worldwide: https://www.wastetowonder.com/ Discover free resources and explore past interviews at: https://www.workplaceinnovator.com/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

The line between AI hype and reality is blurring for Amazon sellers. What's actually working right now, and what still falls short of the promises?We're witnessing dramatic improvements in AI image generation tools over the past 6-12 months. ChatGPT and Gemini can now create compelling product images for certain categories and make sophisticated edits that previously required professional Photoshop skills. Need to change a background, adjust lighting, or swap in different models using your product? AI handles these tasks remarkably well, creating natural shadows and maintaining proper perspective automatically.The most striking revelation? Amazon products with obviously AI-generated images are selling in massive volumes with excellent reviews. While photorealistic perfection might be ideal, consumers are demonstrating that "good enough" AI imagery doesn't hinder purchasing decisions for many product categories.Where AI delivers immediate ROI is rapid A/B testing. You can now create multiple image variations in minutes rather than hours, testing which demographics, backgrounds, or visual elements drive the highest click-through and conversion rates. For brands willing to experiment, these incremental improvements compound into significant sales growth.Custom GPTs represent another breakthrough, with Amazon sellers building specialized AI assistants for listing optimization, keyword research, and content generation. These tools require minimal technical expertise yet dramatically streamline workflows that previously consumed hours of time.Not everything lives up to the hype yet. Fully automated Amazon advertising remains problematic – while AI excels at bid optimization, it often goes "nuts" with keyword harvesting without human oversight. The technology is advancing rapidly, though, with today's "impossible" demonstrations likely becoming standard practice within 3-6 months.Ready to leverage AI for your Amazon business? Start with image testing, explore custom GPTs, and remember that for any business challenge you face, someone has probably already built an AI solution that can help. The future of Amazon selling is arriving faster than most realize – are you prepared?

How to Escape the 9–5 with Rentals with Mandy McAllister #195 What if you could buy back your time, build legacy wealth, and never need a job again? In this episode of Unemployable with Jeff Dudan, Mandy McAllister shares how she went from a farm girl in a town of 800 to becoming a multifamily real estate investor, financial freedom advocate, and founder of GoBundance Women. Mandy opens up about her journey, the power of cash flow over appreciation, why the fourplex is the best starter play in real estate, and how she's helping women unlock freedom without sacrificing family or values. She and Jeff also get real about parenting, passing on entrepreneurial habits to kids, how to pick real estate markets that actually make sense, and how groups like GoBundance and YPO can change your life. If you're in your 20s or 60s, in business or on the fence, this episode is packed with timeless strategies, mindset shifts, and powerful takeaways to help you become truly unemployable.

In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.Together, they discuss key insights from Clio's 2024 Legal Trends Report, including how client expectations are shifting, the growing importance of hybrid work models, and the crucial role of technology in driving firm growth. Joshua also offers valuable advice on how law firms, especially solo and small practices, can adopt tech tools to streamline operations, improve client experiences, and future-proof their businesses.Joshua and Eric explore how AI, flat fee structures, and embracing digital tools are helping law firms scale and thrive in a competitive market. Whether you're already in the legal tech game or just starting to consider the possibilities, this episode provides actionable insights and a clear path forward.Find Clio's 2024 Legal Trends Report here: https://www.clio.com/resources/legal-trends/?sbrc=1baebsju-r60AS7O__6_iYw%3D%3D%24nOYfKTNXI85Q2a8zLaRAJQ%3D%3DConnect w/ Eric Elliott:Website: ⁠⁠⁠https://ericelliott.com/⁠⁠⁠Facebook: ⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠⁠https://www.linkedin.com/in/eric-elliott-45704745/YouTube: ⁠https://www.youtube.com/channel/UCWODgA7XWf8f4VK-DfuAy2gInstagram: ⁠⁠⁠https://www.instagram.com/ericmelliott/?hl=enTwitter: ⁠⁠https://x.com/ericmelliottEmail: ⁠Eric@EricElliott.com⁠Text: ⁠843-279-5843⁠⁠Connect w/ Joshua Lenon:LinkedIn: https://www.linkedin.com/in/joshualenon/BlueSky: https://bsky.app/profile/joshualenon.bsky.socialSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In Episode 86 of the Digital Velocity Podcast, Erik Martinez welcomes Dugan Bridges, founder and Chief Creative Director of F7 Film Distillery, to explore how cinematic storytelling is transforming digital marketing. Bridges shares his journey from screenwriter and director to helping brands connect with audiences through high-impact video content. This episode dives into the hidden cost-benefit analysis behind professional video, why still photography is no longer enough, and how emotion, music, and visual storytelling forge lasting brand impressions. From startup case studies to Direct-to-Consumer (DTC) brands seeking scalability, listeners will learn how to repurpose high-resolution video for long-term marketing ROI, overcome production fears, and redefine their content strategy in a video-first world. Whether you're in retail, SaaS, or B2B, Dugan makes the case that video isn't just a ‘nice-to-have'—it's essential for trust, memorability, and market differentiation in today's digital economy.

We sit down with Mark, the founder of SimpleHedge, to discuss how his platform is changing the way farmers manage price risk. After building a successful career in the tech world—working at Meta and McKinsey—Mark turned his attention to agriculture, recognizing a gap in farmer-accessible risk management tools.Mark explains that while hedging is essential for protecting farm revenue, it's long been confusing, expensive, and out of reach for most producers. SimpleHedge aims to fix that, providing a platform that delivers clear recommendations, personalized strategies, and confidence—without requiring a background in trading.He walks us through how the platform works, how it pulls and analyzes market data, and how it customizes strategies based on a user's unique operation. We also cover farmer concerns around safety and control—highlighting how SimpleHedge provides guided recommendations, not hands-off execution, and how users can get started without connecting sensitive accounts.Throughout the episode, Mark shares real-world success stories, ROI examples, and where the future of tech-enabled farm risk management is headed. Whether you're a seasoned marketer or just getting started with options and futures, this conversation demystifies a topic that can make or break a year's profit. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level? Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does. Listen in for: Why Brian's new crew socks are actually a perfect example of identity-based selling How one conversation with a physician changed Brian's entire approach to sales Why leading with percentages and data makes you part of the noise The psychology behind identity-based selling and why it works so well Real examples from fitness, real estate, and pharmaceutical marketing How to identify what your customers really want to become Practical frameworks you can use to implement this in your business today The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships. We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.

In this episode, we had the pleasure of speaking with Missy Tracy, a member of our WIIRE Community, about her inspiring journey into real estate investing. Missy shared how she accidentally stumbled into real estate ten years ago due to her dog and has since grown her portfolio with strategic partnerships. We delved into her recent collaboration with Jessie Dillon, highlighting the importance of aligning goals and values in a partnership. Missy emphasized the significance of being a passive investor to achieve financial independence and live a nomadic lifestyle. We also discussed the value of financial literacy and the supportive environment within the WIIRE Community. Missy's story is a testament to the power of intentional investing and the benefits of learning from a community of like-minded individuals. Tune in to hear more about Missy's journey and her insights on building a successful real estate portfolio.  Resources:Simplify how you manage your rentals with TurboTenantSecure your spot in The WIIRE Community  - doors open TODAY!Connect with Missy on InstagramListen to Episode 22Listen to Episode 149Find out all the details on working with our WIIRE BookkeeperLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Tap Into the One Thing AI Can't Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can't replicate—your creative genius. In this episode, I'm joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We're breaking down why your most magnetic content isn't “optimized”—it's original. And how reconnecting with your joy and creative spark can lead to the kind of abundance you can't automate. Whether you've been relying a little too much on ChatGPT lately or you've just been feeling creatively flatlined—this conversation will light a fire in you (and your content strategy). We Cover: The real reason your content might not be landing (it's not strategy—it's soul) How AI is changing the game—and why your originality matters more than ever Why creativity isn't just “nice to have,” it's a business growth tool What happens when you stop outsourcing your voice and start trusting your ideas again Roni's tips for getting back into creative flow—even if you feel like you've lost your spark How creativity unlocks clarity—and that clarity makes you money Quote to Remember: “People aren't buying information. They're buying resonance. And resonance doesn't come from AI—it comes from you.” Roni's Links Mentioned: ⇒Join The Artists Way Book Club starting on 7/31 and use code MEG20 for 20% off: https://shineonandglow-school.teachable.com/p/awbc-artist-s-way-book-club-spring-2025  ⇒Follow Roni on Instagram here: https://www.instagram.com/shineonandglow/  Meg's Links: ⇒[Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint ⇒Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde ⇒DM me on Instagram: https://www.instagram.com/meganyelaney   

Send me a messageHow do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?In this episode of the Sustainable Supply Chain podcast, I'm joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.Matt and I discuss Simmerse, a browser-based spatial computing platform that's already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it's a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it's delivering, and how tools like AI and digital twins are reshaping industrial communications.If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

Guest: Melissa Palmer   Guest Bio: Melissa started her sales career by accident, but quickly learned. She enjoyed connecting a customer with a solution and helping solve their problems and protect their interests. She is very good at building lasting relationships because her intention is always honest. She soon learned the best way to truly protect the customer is to also protect the company she represents; there has to be a win-win scenario, or no one wins in the long run. In management, she can do the greatest good as she works with the sales team to do just that, focusing on creating winning solutions for all. Melissa is also very energetic about what she does, and that energy is contagious.   Key Points: Career Journey into Sales & Manufacturing Melissa began working in manufacturing while studying elementary education, after passing a tape measure test at a temp agency. She started on the shop floor, moved into office roles, then customer service, sales, management, and technical roles. Melissa wanted a fresh start in sales after over 20 years at her first company, where she was often the "fixer." Within six months, she was promoted to Sales Manager due to her proactive ideas and contributions.   Sales Team Development at LS Industries Melissa feels her biggest win is unified messaging—the entire sales team aligned in language, story, and mission. She took advantage of team turnover to rebuild with aligned, enthusiastic hires. There is strong support from leadership (including the owner) who models the company's values. Focus on educating the team on purpose, customer-centric values, and collective goals.   Sales Philosophy & Leadership Set clear expectations for customers, build trust, and prevent miscommunication. As a sales manager, Melissa retrains and coaches. Leads by example (e.g., joining calls to demonstrate customer communication). Shows the real-time impact of proper communication. Success in sales depends on trust, not just rapport. Repeat business comes from being dependable.   Sales Challenges Pain points: Reps either say “no” too fast or say “yes” too easily without assessing feasibility and avoiding hard conversations with customers (especially around timelines or product complexity). Melissa's coaching approach is to educate on the long-term impact of honesty and setting realistic expectations, and emphasize quality and ROI over speed when needed.   Team Composition & Structure Melissa's current team consists of 12 people, including international, e-commerce, parts, and general sales. She describes her team as mostly “hunters” (actively seeking new business). The “Farmers” exist mainly on the parts team (inbound calls, upselling).   Talent Development Melissa has successfully transitioned shop floor workers into top-performing sales reps based on drive and hustle. People who are eager to grow and win tend to excel, even with little formal experience.   CRM Adoption & Usage The biggest challenge is getting reps to consistently use the CRM. Melissa was initially skeptical, but now sees it as essential for success, organization, and maintaining relationships.  Her approach is to minimize complexity—track only essential data, use automation (autosave communications, recurring tasks), regular reminders, training, and reinforcement, and “Trust but verify” through reporting and light oversight—not micromanagement.   Key Sales Leadership Insights Missing documentation in CRM can cost deals. Frequent retraining, reinforcement, and modeling behavior help build habits. Being transparent and reliable is more effective than always being agreeable.   Guest Links: (316) 670-6283 mpalmer@lsindustries.com www.lsindustries.com  www.winonavannorman.com  Connect on LinkedIn Connect on Facebook        About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

In this episode of the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann explore the crucial role of quarterly offsite meetings in building successful businesses. They discuss the benefits of stepping away from the day-to-day operations to reassess core values, set strategic goals, and develop vulnerability-based trust within teams. The conversation highlights the differences between the EOS and The Advantage frameworks, effective meeting structures, and practical advice for implementing impactful offsite sessions. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights into fostering better communication, stronger teamwork, and sustained business growth. Don't miss this eye-opening discussion that could transform how you manage your team!00:00 Introduction to the Entrepreneurs United Podcast00:07 The Importance of Quarterly Offsites01:34 Comparing Traction and The Advantage05:26 Challenges and Benefits of Offsites10:01 How to Start Your Own Quarterly Offsite15:22 The ROI of Offsites20:36 Effective Meetings and Organizational Health23:00 Conclusion and Call to Action

Why I'm Ending Podtastic Audio — A Personal Farewell to Podcasting After years of helping indie podcasters improve their sound and stay inspired, this is the final episode of Podtastic Audio. In this honest and personal farewell, I open up about why I've decided to end the show, how podcasting changed my life, and where things are headed next. Whether you've been here since episode one or just found the show, thank you for being part of the journey.

Send us a textIn this episode of the Private Practice Survival Guide, we discuss how private practices can use social media strategically to strengthen their brand, engage their community, and attract new clients. We explore the most common mistakes practices make on social media—such as inconsistent posting, ignoring engagement, or using the wrong platforms—and how to avoid them. The episode also covers how to evaluate which platforms align best with your marketing goals and how to track ROI for your social media efforts. By the end, you'll have a roadmap for creating a focused, effective social media strategy. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

This week on the GovNavigators Show, Nick Mastronardi, founder and CEO of Polco and a former Air Force economist, joins the show to talk about transforming local government with data. Nick shares his journey from national security to civic tech, explains how cities are using performance metrics to make better decisions, and reveals what 400 jurisdictions have taught him about trust, ROI, and the power of listening at scale.Show NotesGovernment Finance Officers AssociationBloomberg Cities Network

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, we spoke with Barzan Mozafari, CEO and Co-founder of Keebo.ai, about how AI is transforming the economics of cloud data warehouse management. Barzan shared his journey from academic research to launching Keebo, and how his team is redefining performance optimization in enterprise data systems through AI-powered “data learning.” We explored the value of automating infrastructure decisions, and why buying—not building—is the future for data teams under pressure. Key Insights: • Data learning: Keebo introduces a new paradigm that learns from metadata to automate and accelerate database tuning and optimization. • Plug-and-play value: No code rewrites, no data migration. Setup takes just 30 minutes. • Cost-driven AI: Automatically adjusts cloud warehouse configurations in real time. • Privacy-first design: Models run solely on metadata, with no access to sensitive data or queries. • Aligned incentives: Keebo charges based on savings delivered, creating a no-risk, ROI-driven adoption model.   IoT ONE database: https://www.iotone.com/case-studies Industrial IoT Spotlight podcast is produced by Asia Growth Partners (AGP): https://asiagrowthpartners.com/

Get ready for a deep dive into India's booming sports tech landscape! In this exclusive Paisa Paisa episode, we're joined by Jatin Paranjape, Founder, and Ujwal Deole, Co-founder & COO of KheloMore, the trailblazers revolutionizing sports participation across the nation. Discover how KheloMore is building a true "super app" that connects players with venues, coaches, and a vibrant sports ecosystem. From the explosive growth of box cricket and the pickleball craze to expanding access for badminton, football, and even rugby, they break down their innovative business model, including marketplace commissions, venue operations, and their ambitious plans for proprietary facilities. Learn the secrets to their success, including strategic pivots during the pandemic, the surprising ROI in building sports infrastructure, and how they've achieved rapid customer acquisition through grassroots efforts and venue branding (including their "zero-CAC" automation venues!). Hear about their focus on key metrics like distinct venues and customer lifetime value, with some users booking over 1500 times! Jatin and Ujwal share their vision for India's sporting future in 2025 and beyond, discussing geographical expansion across 500-600 Indian cities, the integration of IoT and AI in sports like cricket, and the exciting potential for new businesses in sports equipment and services. This episode is packed with insights for sports enthusiasts, entrepreneurs, finance professionals, and anyone interested in the dynamic intersection of tech and finance in India. Don't miss this inspiring conversation with the minds behind one of India's most exciting startups!See omnystudio.com/listener for privacy information.

“We're creating a workforce that's ready to walk into the AI era—not just with technical knowledge, but with real-world readiness.” — Aaron Ritchie, SVP of Solutions, Uptime Crew In this episode of Technology Reseller News, Publisher Doug Green speaks with Aaron Ritchie, Senior Vice President of Solutions at Uptime Crew, a newly launched division of Smoothstack. The conversation dives deep into how Uptime Crew is addressing the labor shortfall that's emerging across critical sectors like data centers and semiconductor fabrication—industries that are essential to powering the AI-driven future. Founded in 2018, Smoothstack made its name delivering "Hire, Train, Deploy" (HTD) solutions for software engineering roles. Now, through Uptime Crew, the same model is being extended to high-tech, hands-on careers where demand is skyrocketing—from data center technicians to field engineers supporting chip manufacturing. Unlike traditional staffing firms, Uptime Crew hires full-time employees, pays for their immersive 7–10 week training, and deploys them into mission-critical environments. These candidates often come from unexpected backgrounds—military veterans, auto mechanics, Geek Squad technicians—and are reskilled to thrive in high-stakes, high-tech roles. With national security and economic independence driving massive investment in U.S.-based chip production and data centers (projected to grow from 3,000 to 12,000 facilities), the pressure to find qualified talent is intense. Ritchie explains how Uptime Crew's tailored approach accelerates time-to-productivity by 66% for clients, reduces attrition, and helps companies de-risk hiring amid exponential growth. In one case study, a rapidly expanding tech client saw immediate ROI by partnering with Uptime Crew to build a custom curriculum that mirrored its operational environment. On July 21st, Ritchie will publish a detailed blog outlining the economics and structure of the HTD model for workforce transformation. As he notes, “It's about unlocking potential—and giving both employers and employees the tools they need to succeed in a world being rebuilt by AI.” Learn more: https://uptimecrew.com

My guest this week is Al Jeffery – integrative psychotherapist, regenerative leadership facilitator, and Co-Founder of both The Base Between and Turning Ground. Al is dedicated to understanding disconnection and restoring connection in our lives, leadership, and communities.Through his work at The Base Between, he explores themes of disconnection prevalent today, designing and facilitating spaces for re-connection in communities, leadership, and individuals' lives. At Turning Ground, Al continues this mission, focusing on creating environments that foster belonging and purpose.  In this episode, we delve into Al's journey from youth entrepreneurship to becoming a guide for personal and societal transformation. We discuss the importance of inner work in leadership, the role of community in personal growth, and how embracing our full selves can lead to more authentic and impactful lives.

What if the secret to remarkable sales growth isn't a new hire, but an AI that works like one? If you're leading a business and wondering how AI will actually impact your bottom line—not in theory, but in real, everyday decisions—this episode is for you. With AI evolving faster than most leaders can keep up, it's no longer about if you'll use it, but how well and how soon you adapt. In this episode, you'll discover: Why the most valuable AI applications today aren't about replacing jobs, but augmenting your team's performance—especially in sales, marketing, and customer success How to think about AI not just as a tool, but as a new kind of “employee” that brings autonomy, initiative, and bottom-line results What roles are on the endangered species list, and which skillsets will matter most in the AI-powered workplace Listen now to learn how you can make smarter decisions about AI before it reshapes your team, your tech stack, and your competitive edge. Check out: [06:50] – The Real Business Case for AI Thiago explains how companies are utilizing AI today to achieve practical ROI, such as generating more effective sales follow-ups than top-performing reps. If you've been wondering how AI helps close deals, start here. [24:15] – The Endangered Roles (and the Ones That'll Thrive) A candid look at which job functions are likely to shrink—project managers, content marketers, even product managers—and which new roles AI is creating instead. A wake-up call for leaders planning their org charts. [39:30] – What Will Win the AI Race? Thiago breaks down why the future belongs to AI tools with autonomy, not just clever text generation. This is where the conversation shifts from hype to true competitive advantage. About Our Guest Thiago da Costa is a technology entrepreneur specializing in physics simulation, cloud computing, and AI. He founded Lagoa, which developed a cloud-based mechanical CAD product later acquired by Autodesk and integrated into Fusion 360. While at Autodesk, he led major cloud, data, and AI initiatives across construction, manufacturing, and media entertainment divisions. Thiago holds two patents in collaborative high-frequency data systems and actively invests in startups and late-stage private companies, including SpaceX, Vention, and others. His visionary approach to AI-driven innovation, data management, and the transformative potential of technology in traditional industries continues to shape the future of tech. With a career marked by groundbreaking achievements and a passion for pushing technological boundaries, Thiago da Costa remains at the forefront of digital transformation, inspiring the next generation of tech innovators and entrepreneurs.

⚙️ Replace 10 tools. Raise millions. Scale on autopilot. This system does it all.   Vinney Chopra and Beau Eckstein share how Go High Level became their business backbone—replacing platforms like Kajabi, ClickFunnels, WordPress, and more. Vinney walks through how $700K was raised just from social media and follow-ups—all automated, all while he slept. Talk about ROI and ROT (Return on Time)!  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Buying another agency sounds like a shortcut to scale — but if you skip the wrong step or miss the wrong promise, you might inherit more problems than profit. But how do you actually approach due diligence to ensure a seamless, profitable acquisition? Today's featured guest learned these lessons the hard way. What started as a promising deal quickly revealed cracks, forcing him and his partner to navigate unexpected challenges to pull the agency through. In the process, he discovered the key questions you must ask before buying another agency and the hidden details that can make or break your investment. If you're an agency owner thinking about using acquisitions as a growth strategy, today's conversation will equip you with real-world insights to avoid costly mistakes and set your agency up for a smoother, successful expansion. Matt Marchetta is an agency owner with two decades of experience who recounts his journey in the industry, from starting his first web design business in high school to pivoting into e-commerce and ultimately becoming a digital nomad. He teamed up with a partner to acquire Growth Labs, a lead generation shop focused on outbound. He goes over some of the challenges and crucial lessons learned during the acquisition process, particularly concerning due diligence, unforeseen client guarantees, and the original owner's significant personal brand influence on the agency's client base. In this episode, we'll discuss: Why buy another agency in the first place? Due diligence traps that cost real money. The ROI guarantee that almost blew up the deal. 4 questions you must ask before your next acquisition Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Solo Hustle to Ecom Growth Machine Matt started his agency journey as a kid who just wanted to work for himself and quickly learned the hard way—like many do—that running a business isn't just about being good at the work, it's about learning the business of business. It's a time he remembers fondly as a great foundation for his business education. He pivoted early from generalist design and dev work into e-commerce, riding that wave as it grew. Over time, he layered in Facebook ads, video production, and photography to support product marketing for his clients. And while many were stuck in offices, Matt was ahead of the curve, running remote from day one, carving out a lifestyle business that let him travel, stay flexible, and keep agency life fun. In fact, he never thought seriously about the possibility of selling his agency, since it's something he really enjoys doing and didn't think he'd ever get an offer that would compare to what he thinks it's worth. Why Buy an Agency? So why would a guy who loves the freedom of his own agency buy another one? Simple: leverage and evolution. Matt and his current business partner decided it was time to level up their respective agencies. They were both tired of being generalists and saw an opportunity to specialize, automate, and potentially transition out of day-to-day client grind by acquiring a business with the right foundation. They didn't go hunting for a big fish they couldn't afford. Instead, they targeted a sub-seven-figure agency they could buy at a fair multiple, with the goal of systemizing and growing it. Enter Growth Labs, an outbound lead gen agency specializing in cold email marketing. What They Looked For Before the Purchase Matt and his partner moved fast but smart: Profit and Loss: They dug into five years of P&Ls, noticing the typical COVID spike, post-spike drop, and finally profitability as the owner prepared to sell. Adbacks Reality Check: The books had plenty of “personal expenses” that, once removed, showed a clearer, stronger profit picture. Pipeline and Clients: They signed an NDA to peek at client lists, learning that the agency's lead gen often came from the owner's personal brand and reputation—great for credibility, but also something they'd need to replace with systems. Recurring vs. One-Off: They checked churn, recurring revenue, and how the business handled its leads and delivery so they wouldn't be buying a leaky bucket. Fast Close, Strategic Future In true operator fashion, Matt and his partner put in an offer quickly (about three weeks after initial discussions) and agreed on a 1.3x EBITDA multiple. They wanted the former owner to stick around for a transition period, ensuring continuity while they layered in their own systems and strategic direction. Everything looked clean. The seller had a strong personal brand. The books checked out (after adbacks). The plan was clear: earnout over three years, phased transition, and keep the seller involved for 12 months to ensure smooth client handoff and he agreed to do it. Then the cracks appeared. The ROI Guarantee Bomb While poking around Slack before the official handover, Matt found discussions about an ROI guarantee with a disgruntled client. The seller brushed it off as a “Horoszi-level mistake from years back.” No big deal, right? Wrong. Turns out, most new client contracts still included these ROI guarantees—often unwritten, often unenforceable, and often unrealistic. Combine that with underperforming cold email campaigns, and you have a recipe for churn, complaints, and a legal minefield. What was supposed to be a 2-month campaign turned into 12-month obligations with clients expecting a magical ROI that the agency couldn't verify, let alone control. 4 Lessons Matt Learned (So You Don't Have to) In hindsight, Matt admits they moved too fast. A few weeks wasn't enough because due diligence should take longer than you think. His advice for agency owners is not to feel pressured—take the time to ask uncomfortable questions and look for patterns and keep these 4 aspects in mind: Don't just check contracts. Check promises. Matt discovered clients were sticking around for the wrong reasons—and the wrong terms—due to handshake promises that should've been flagged during due diligence. Thoroughly analyze client data and churn patterns. Analyze the available metrics to determine whether or not clients are actually reaching goals. In his case, Matt found that using AI would've helped him uncover that consistent MRR masked a perfect churn pattern: lose three clients, gain three clients, every month. AI could've shown these patterns in minutes. Expect that when the seller leaves, 80-90% of their lead gen leaves with them. If the agency's pipeline depends on the owner's personal brand, you need a plan to replace that before you wire funds. Dig deeper into why the seller is selling—and why they started. Was the agency a real business solving a real need, or just a personal brand ATM for the founder? That origin story tells you how the business was run and what baggage you're buying. The Silver Lining Was it all doom and gloom? Nope. Matt discovered that despite the outdated “spray and pray” cold email approach, the agency's foundations were solid: a capable team, strong email infrastructure, and processes that could be upgraded with AI personalization and scalable systems. Instead of throwing in the towel, Matt is now rebuilding Growth Labs into a smarter, tech-enabled lead-gen agency aligned with the future, not the past. And despite the headaches, Matt and his business partner are still hungry for more acquisitions, now with clear systems and smarter questions in hand. They're even considering rolling up a group of specialist agencies as their next move. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What's Trending NOW is Turning Healthcare AI into ROI with Arcadia's Michael Meucci. Host Shahid Shah welcomes Michael Meucci, President and CEO of Arcadia, for a compelling conversation on the real drivers of healthcare AI success. Fresh off the news of Arcadia's strategic investment from Nordic Capital, Meucci shares how this signals a new era in healthcare analytics—one where data is the differentiator and AI is only as smart as the workflows it supports. From busting the myth that value-based care has stalled to explaining why clinicians reject AI that lacks trust and usability, Meucci offers a blueprint for sustainable digital transformation. Learn how healthcare leaders can move from AI hype to operational reality—and why now is the time to reevaluate those stalled AI pilots. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings), chats with AJ Goodwin-- a TOTEM client and professional realtor and business mentor that has spent the last several months embracing her spiritual and personal growth, living in the "messy middle" of transformation!As a highly-driven, high-performing entrepreneur, AJ spent this Year of the Wood Snake doing the impossible: taking time away from work to completely and totally invest in herself. She's growing hydroponic lettuce, embracing the weird and woo "assignments" in the TOTEM Spiritual Transformation Program, and letting herself luxuriate in the "in between"-- instead of pushing, rushing and grinding to get to the finish line OR, worse yet, deluding herself into thinking she can multitask this sh*t.Spoiler alert: you can't shortcut shamanic transcendence. So, knock that cheat code bullsh*t off;)AJ shares where she felt resistance to her intuition, to the world of Woo, and to even just taking some time away from the grind. She also shares what her ROI has been for this short break in the messy middle-- and it's pretty awesome.Rachel's LINKS:Rachel's Website: https://www.totemreadings.comTOTEM Readings Substack: https://totemrach.substack.comRachel's Other Links: https://linktr.ee/totemrachOur Sponsors' LINKS:The TOTEM Flower Essence Deck: https://a.co/d/gw16LsGThe TOTEM Tarot Deck: https://totemreadingsatx.etsy.com/listing/1492934343The TOTEM Flower Essences: https://www.etsy.com/shop/TotemReadingsATXTOTEM Spiritual Transformation Coaching: https://www.totemreadings.com/coachingTOTEM Business of Woo Mentoring: https://www.totemreadings.com/business-of-wooAJ's Links:AJ's Instagram: https://www.instagram.com/ajgoodwinrva/Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

Hoy Paco y Roi hablan sobre la historia del notario más joven de España, un chico que consiguió aprobar la oposición en un tiempo récord. En el podcast premium, Rebe y yo hablamos de la manipulación y cómo las personas manipulamos o intentamos manipular en nuestro día a día. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

5 Money Traps Service Members Fall Into (Before It's Too Late!) Hosted by: David Pere Episode Type: Military Finance, Mindset, Real Talk Length: ~21 minutes Watch on YouTube: Watch Now

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

College students may be pros at pulling off last-minute study sessions, but when it comes to finances, cramming just doesn't cut it.Everyone often needs a budget, and for college students, that is even more crucial. Today, Dr. Kelly Rush joins us with practical budgeting advice every college student should hear.Dr. Kelly Rush is a Professor of Finance, Department Chair, and Financial Planning Program Coordinator at Mount Vernon Nazarene University in Ohio. Why Budgeting Matters More Than You ThinkProverbs 22:6 tells us to “train up a child in the way he should go, and when he is old he will not depart from it.” That's not just true for spiritual instruction—it applies to money too. The habits we form in college, for better or worse, often follow us into adulthood. And if students don't develop intentional stewardship during these formative years, they may face regrets down the road that could've been avoided.Most students know they shouldn't spend recklessly, but they often don't know where their money is going. Without a written budget or a tool to track spending, it's easy to watch bank accounts shrink faster than expected—and not know why.Budgeting isn't about restriction. It's about clarity. It's about choosing in advance how to use what God has entrusted to you. And it's a habit that pays dividends over time.Understanding the Time Value of MoneyOne of the most powerful lessons a student can learn is the time value of money. It's often a reminder of the orderly nature of the God we serve since there's a logic to how money grows over time. And in every financial equation, time is the most powerful variable.Scripture encourages us to think this way. Psalm 90:12 asks God to “teach us to number our days,” and Ephesians 5:15–16 tells us to “redeem the time.” For students, this means starting early: saving early, giving early, and stewarding their resources early. That's where the real impact lies.Money also has momentum. It moves quickly. And in college, that momentum usually comes through small, frequent purchases: coffee runs, streaming subscriptions, and fast food. These little expenses add up and build financial habits, whether you realize it or not.Being aware of how money flows—and having a plan for it—is what budgeting is all about.Tools That Actually WorkToday's students are digital natives. They're not going to carry around envelopes of cash. Of course, we recommend the FaithFi app because it's easy to use, customizable, and based on biblical principles. If you're a student (or a parent helping one), it's a great place to start. You can check it out at FaithFi.com and click “App” or download it from your app store.At some point, students need to begin taking ownership of certain expenses, such as gas, clothes, and possibly even their phone bill. We encourage families to approach this like a team sport: communicate when and which expenses will be transferred from parent to student, then open a bank account and create a game plan together. That transition is not just financial—it's formative.Working during college isn't just about making money—it's about learning responsibility. Students can find part-time jobs that offer both flexibility and impact. Perhaps that involves working at a hospital if you're studying nursing, or obtaining a referee certification or barber license for higher-ROI opportunities. Work that aligns with your career goals is a double win.What About Credit?Credit is another topic that comes up often. Should students start building credit now or wait until later? Either option can work, but there are advantages to starting early, wisely. We usually suggest a secured credit card paired with a basic expense, such as gas. It's easy to track and builds a positive credit history. The key, of course, is paying it off every month.Pitfalls to Watch Out ForLet me leave you with a warning: shortcuts are tempting. College students are particularly vulnerable to the allure of quick money, exemplified by the growing trend of sports betting on campuses. I believe it's a modern gateway drug. It's addictive, dangerous, and it escalates quickly.1 Timothy 6:9 warns, “Those who want to get rich fall into temptation and a trap…” This isn't just theoretical—it's real. Good stewards don't chase shortcuts. They honor time, build slowly, and trust God with the results.College is the ideal time to establish a solid financial foundation grounded in biblical wisdom. You've got time on your side—but only if you use it well. Start now. Budget with intentionality. Steward with purpose. And watch what God does over time.On Today's Program, Rob Answers Listener Questions:I'm leasing part of my 55-acre property for a cell tower under a 59-year agreement. The monthly payments will go into my account, and I'd like to invest them in something that compounds monthly or more frequently. With my two sons and their families living on the land as well, I'm hoping to grow this income into long-term, generational wealth. What's the best strategy?Resources Mentioned:Faithful Steward: FaithFi's New Quarterly Magazine (Become a FaithFi Partner)Christian Community Credit UnionSchwab Intelligent Portfolios | BettermentList of Faith-Based Investment FundsWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA) or Certified Christian Financial Counselor (CertCFC)FaithFi App Remember, you can call in to ask your questions most days at (800) 525-7000. Faith & Finance is also available on the Moody Radio Network and American Family Radio. Visit our website at FaithFi.com where you can join the FaithFi Community and give as we expand our outreach.

As a property manager, you know the value you provide to real estate investors. You offer peace of mind, safety and certainty, and expertise. What if every investor found a property manager to partner with before even contacting a realtor? On today's episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with real estate investing author and coach Dustin Heiner to talk about building wealth through real estate investing and the role of property managers. You'll Learn [06:06] Dustin's Journey to Financial Independence [17:48] The Importance of Property Management in Real Investing [30:04] The Importance of Finding Clients You Want to Work With [41:42] Investing as A Property Management Business Owner Quotables “If you try to serve people, then your life is going to get better.” “If you don't have your business that could run itself, then you're going to be losing money.” “Your property manager is absolutely your quarterback.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Dustin Heiner (00:00) this is the number one thing that I teach all my students, the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job.   Jason Hull (00:26) All right, we are live. I am Jason Hull, the founder and CEO of DoorGrow, and we have the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted,   cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow we believe that good property managers can change the world and that property management is the ultimate   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. I'm hanging out today with Dustin Heiner who is successfully unemployed, according to his shirt.   it for those that can't see this later. So Dustin, welcome to the DoorGrow show.   Dustin Heiner (01:53) Jason, thank you so much for having me on the show. just love, I love property managers. I'm a real estate investor, bought property since 2006. Just, I don't know, I've got 30 plus properties, 750 apartment unit complexes and hotels I invest in. And I love not doing any work because my property managers are amazing. it takes a lot of time finding the right property managers, but in the end they make my life easier and I love paying them. They're only one of two people I love to pay, my accountant   and my property managers, because they make my life easier. I love that you have this show. I'm super pumped to be on, so thank you so much for having me.   Jason Hull (02:31) Awesome. I love the positivity because a lot of my clients get a lot of... How do we say it? Shit. Really. And you know, they feel unappreciated in a lot of... So I know there's a lot of listening. They're like, man, I want investors like this guy. But yeah, I love that you love paying property managers. I think I've said on one of my TikToks or reels, I said, the biggest mistake landlords make...   with rental properties is not hiring a property manager. And during this process.   Dustin Heiner (03:01) I don't want to deal   with tenants personally. I invested so that my property would work for me and I did not want to handle talking to tenants. In fact, I did at the beginning, I started talking to tenants, but I found out I'm a pushover because it's my property and I'm trying to be nice and everything like that. And it's so much better when there's a middle man that's going to be there. I tell my property managers, use me as the bad guy. Like say, this landlord, he's a jerk, but this is what we got to do.   I want to help them to make it easier on them, but in the end they make my life easier. yeah, I absolutely love that. Well, one thing you and I both know, property managers should be investing themselves too. They should be grabbing properties. if you know of a, if you're a property manager, you will eventually know somebody, an investor, who's going to be selling a house. Well, shoot. Instead of like, oh, point this over to investor, which I get lots of property managers sending me deals, say, hey, this guy's looking to sell. I'm like, great, and I'll buy it.   how much better would be if you guys bought   Jason Hull (04:00) Yeah, absolutely. I mean if you're a property manager you should really understand and know real estate investing like you're you're basically the advisor for your clients to do this and You have a pulse You know an understanding of the market that nobody else has and so leaning on a good property manager It can also be they could be an invaluable resource   of knowledge. if you before you get into a property one of the smartest things you could do is go ask the property managers is this a good investment or is this a good area or is this like is this a good idea and they're like no you should not have a short-term rental property out in the middle of the desert that nobody wants to go to like it's not you're not gonna cash flow but the you know the guru I'd listen to said I could you know yeah don't do that   Dustin Heiner (04:47) I've got, yeah, no, and you're 100 % right. So I personally, I've coached thousands of people to buy properties and I like buy and hold. Like it could be long-term, short-term, medium-term, even co-living, but we're gonna buy and hold these properties. Like we've got five kids. So I'll give these properties to my kids. I started investing back in 2006, just kept buying property after property. And then I realized when you get cashflow, when you get money coming in every single month from every single property, then you get financial independence and everything else on top of that is just gravy.   Jason Hull (04:47) Okay.   Dustin Heiner (05:15) And I consider my property manager, my quarterback of my team, like the football football team, they're going to make me money. They're going to protect me. They're going to make sure that everything is going right there. They're the, they're the quarterback of my team. And so when I find a good property manager, I hold onto them. In fact, I love find, well, here's what I do also. So in finding a good property manager, I do interviewing. I don't just grab first person because I personally feel like it's best to, you know, not everybody can work with everybody meaning   Somebody might not work well with me. I might have a bad personality of them. They're like, I don't like this guy. He's too hyper. He's got too much energy. Or they might say, hey, this is a great person to work with. And so what I love to do is when I grab a property manager and I just keep buying properties and keep giving it to the property manager, they keep doing well. But I mean, honestly, in the end, I wanted financial freedom and I knew that as I bought real estate over time, the value goes up. But the biggest thing is I invest for cash flow so that   Jason Hull (05:48) Bye.   Dustin Heiner (06:10) Money comes in every single month and give you case in point, your property managers are sending money. Like if you're a property manager, you're sending money to your investors, which is great because you're, making money, but you're also making them money. But at the same time, imagine that money coming into your pocket.   Jason Hull (06:27) Okay, I love this. think the clients listen to this or even property managers just listen to this and be like, I should probably send this out to all my clients so they should they can listen to this because this guy knows something and I want all my clients to see us in this light. This is a great light to see us in. So let's let's go back because we skipped qualifying you. Let tell us about yourself. Qualify yourself. Why should investors that   that these property managers send this podcast episode to and say, listen to this guy Dustin, you should be, you want to be like Dustin. Why should investors be listening to you?   Dustin Heiner (07:00) Absolutely, totally.   you know what, I'm even gonna tell you a quick story of what really shoved me into real estate investing. I started investing back in 2006, but I was not born with money. In fact, I was born into a very poor family, and I did what everybody is taught. We're taught this same exact path. You go to school, you get good grades. You take those good grades, and you go to college or university and get thousands and thousands of dollars into debt.   and then you get a piece of paper or a degree, that's what it's called, and you take that degree and you shop around and you try to find a job, a quote unquote career from someplace. And so I'm doing that exact same thing. In fact, Jason, I get the most stable, secure job you can ever think of. I got a job in the local county government in California doing IT. So California is not going away, government's not going away, and IT is definitely not going away, because I'm just like risk averse. Well, at the same time, I bought one rental property.   And that one rental property, I remember that check I got from the property manager. It was $317. Like, this is great. I need to buy more and more properties. But you know what happens? Life started getting in the way. My wife and I started having kids, after kid. Eventually, and this is what really got me to make sure I started investing. So I stopped because life got in the way, buying properties. But my wife and I started having kids. And when my wife had our fourth child, I went on paternity leave. That's where the dad stays home with the mom, changes poopy diapers, all that good stuff.   Well, after two weeks, I go back to work and on a Friday at 3.30 in the afternoon, I get a call from my boss's boss's boss's secretary, like the top dog. she says, Dustin, would you please come in the office? I said, sure. And I paused for a second. I hung up the phone. thought, why in the world are they calling me in the office? Like, this isn't normal. It's not normal. And I've also seen plenty of movies Friday at 3.30 is not a good sign. And I remembered a little bit before, right before I went on paternity leave.   Jason Hull (08:48) now.   Dustin Heiner (08:51) There was some rumors or some rumbly going on in the county that there could potentially be layoffs. And he really shook it off. said, there's no way I've got great seniority here. My boss is thinking of doing a great job. So I get up and I walked down the hallway to my boss's office. Now this hallway isn't very long. In fact, it's kind of short, but every single step that it took, felt like the hallway got longer and longer and longer. And it felt like my feet became lead bricks because as I was walking, I started thinking I could potentially get laid off while I get down the hallway.   Jason Hull (09:01) Amen.   huh.   Dustin Heiner (09:20) I turn the corner and I see my boss's door. His door is closed and I see his secretary there, super sweet, nice old lady. She says, Dustin, would you please have a seat? And I go and I take my seat and she's kind of sheepishly grinning at me, trying to console me with her eyes, because she knows everything about what's going on. I know nothing about what's going on. So I take my seat and I started thinking about my life. This entire plan that other people told me, I started thinking, if I lose my job, did I just waste my life doing this? And my goodness, we just had our fourth child.   Jason Hull (09:38) man.   Dustin Heiner (09:50) If I can't provide for our kids, does that make me a failure as a father? Does that make me a failure as a husband, as a man trying to provide for his family? Well, as I'm sitting there, my hands get all clammy, my forehead gets all sweaty because the nerves are just crushing me. Well, the door to my boss's office opens up and out walks a coworker of mine with a piece of paper in her hands. She is noticeably distraught, very upset. She's not necessarily crying, but you could tell her world has been rocked. She passes by me and my boss says, Dustin, would you please come in the office?   Jason Hull (09:54) Hmm.   Dustin Heiner (10:19) So I get up and I go into his office and I get laid off. And this is the government. Nobody gets fired or laid off from the government, but I did. And this is the reason why I tell the story. So I take that layoff notice and I go back to my desk and I realized two things sitting there at my desk, just getting laid off. Number one, I need to get another job to be able to provide for my family. So really blessed, praise the Lord to find another job in the same county, another department wasn't having those issues. Second thing I realized, I need to make sure this never.   Jason Hull (10:24) Hmm.   Dustin Heiner (10:48) ever happens to me again. I didn't make sure that nobody can take away my ability to feed my family. So right then and there, I said, I am an investor. It may so happen that 100 % of my money came from my job. That's now my part-time job. I'm a full-time investor. So quickly fast forward the story. Started buying property after property after property, each one making me 250, 350, $550 a month. I still own all of them. And now fast forward, I go to my new boss after 30 plus properties. say, Hey boss,   Jason Hull (10:57) No.   Dustin Heiner (11:17) I'm laying you off. laugh and it says Dustin, what are you gonna do? I said, I don't have to do anything. I own real estate that makes me money without even working. So last quick part of the story. Remember that short hallway that got longer and longer and longer? Well, I would walk to and from my car to my job a mile and a half every day. I was too frugal to pay for parking. Well, this last walk, I felt like I was walking on clouds because I knew I would never need a job again because I had money coming in from my property. So for you listening,   I want you to realize if you have your own business, if you're working for somebody else, if you have real estate that makes you money without even working grows over time. In fact, every 15 years, real estate doubles in value. mean, that alone is just should blow your mind. And then the cash flow that it makes. So in the end, what I suggest is if you make your own value coming from what you put into your own investments, IE rental properties, you're actually going to have   a floor of income. Now, just same thing with a property manager. You get your landlords and let's say you have 100 units. Well, you have a floor of income because that's normal income that comes in. Same thing with real estate investing. Let's say, God forbid, all those landlords to say this is not working out, we're moving. Well, you have your properties that has a floor of income coming in for you and then it takes so much stress off of you. So I'll pause the story because you've probably got plenty of questions, Jason.   Jason Hull (12:43) I love it. what a journey. there's always something that of thrusts us into a new state or even into entrepreneurism. I was suddenly a single dad trying to figure out how do I have time to spend with my kids when I'm stuck at a job at HP because I was in IT.   I'm like, I haven't even earned a week off yet. And I'm gonna get them for a week to spend time with them? How's that gonna work? How do I get to be dad? so, yeah, so sometimes I joke my kids are what made me finally leap to become an entrepreneur. so.   I love this idea of real estate allowing you to fire your boss or fire yourself from the job. Explain to people now what you do and your programs and all the stuff that you've built since, because you've done a lot of big things. I want people to make sure they understand Dustin's a badass and he knows a few things.   Dustin Heiner (13:36) Yeah.   Thanks, man. Well, here's what really   happened. So as I was quitting my job 2014 2015 inch I was 37 years old and I had so many people asking me how I was not working for somebody else and still making money if I feed my family I told them I invest in real estate and they would always ask the second question. Well, can you show me and so I just started showing friends and family members how to do it and then I realized two things number one was fun and number two I had plenty of free time because when you're not working for somebody else   When you're not having like, if you're a property manager, you have many bosses. Let's say you have 10 different landlords, working with 10 different bosses. That's really what it comes down to. And if you don't have any bosses bossing you around, you have 40 plus or more hours of your life back to do whatever you want. And so I just started helping people. So fast forward, I started a podcast, the master passive income podcast, you were on it. And that podcast in 2015, over 2 million downloads now with me just coaching. It's usually a solo show, like literally a solo show where I don't even   It's just me teaching how to do this, but over 2 million downloads because I just want to give this out. Then wrote three, no, four books, coach thousands of people. Now even have a live event, bring in hundreds of real estate investors together, but all for a goal. Here's the main goal. It's to help 1 million people to invest in real estate. And the big reason why I decided to have this goal was because the more people that I serve in my life, the more money they make and the more money I make in the end.   And so now everything from coaching thousands of people to having live events where we're just coaching even more and helping even more to books and podcasts, YouTube, you name it, like social media, Instagram, I'm over a hundred, 200,000, almost 200,000 followers on it now, just giving. And here's the big thing, a takeaway that I would love to share with everybody listening. For you listening, you need to realize if you serve and if you try to serve people, then your life is going to get better. The more people that I serve,   My goodness, I make so much more money, but the great thing is it's not a win-lose. It's not like somebody loses in order for me to win. No, it should be a win-win-win. And so now everything I do at Master Passive Income, to the free courses, to the paid coaching, all that sort of stuff, it's to help people to invest in real estate to get 40 plus hours of their life back and become successfully unemployed.   Jason Hull (15:59) It's amazing. And that's just really, really awesome. You're doing big things. You're doing big things. And you're not the typical property management client. How many different property managers do you have? Because your portfolio is spread out now, or is it all in your network? Five different states.   Dustin Heiner (16:14) Five different states? Yeah, correct. Five different states.   I think we have five main property managers. ⁓ Yeah, five main property managers that I work with.   Jason Hull (16:20) Yeah.   And how many units in total do you?   Dustin Heiner (16:26) So   single family home, like I might say single family, four units and below. So I would consider anything four units and below be residential. We have 33, 32, 30 plus single family homes, short term, midterm and even long term. Then we have two large apartment complexes, one's near Nashville, 350 units and other one's in Chattanooga, Tennessee, 325 units. And so we have great property managers for those properties. Then also,   I've invested in some hotels and so we have the, you know, the management company for that. But, what I found, and this is the number one thing that I teach all my students, all my students, lots of them, because here's what the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job. In fact, this is the one big thing that I see when a mom and pop investor, somebody buys one property and then they buy a second or third, maybe they get to five, six, maybe seven or eight and they're managing it themselves and they cannot scale. And I know your audience, everybody knows about scaling cause you want to scale your business, the property management business. Well, you can't scale if you're the only person doing all this sort of stuff. And so,   Here's another question I get that people, other investors or even my students say, Dustin, how do you afford a property manager in your properties? I say, I don't afford a property manager. Like I don't pay my taxes on any of my properties. I don't pay my insurance. I don't pay for my property manager. I don't pay for repairs. Meaning I don't have to get a job to pay for any of that. My tenants pay that in the form of rents. And then I make sure I do not buy a property.   unless all of those expenses are accounted for even repairs, vacancy factor, and especially property manager. And that's the thing that most people don't do is realize, let's account for all those expenses, but then utilizing your property manager well enough. Here's the big question. And so all your audience is property managers. So they're going to, they probably rarely get this question, but here's my favorite question that I ever asked property managers. One of the first ones that said, if you would invest your money in this city now,   Jason Hull (18:37) Mmm.   Dustin Heiner (18:48) What area would it be? What zip code, where would it be? That is gold. I've asked actually the opposite question. Where should I not invest that city? And property managers say, I probably shouldn't answer that because discrimination and all that sort of stuff. so the question is better. Where would you invest your money? And then, yeah, you're gonna understand the entire market because the property manager, but you also Jason, we're awesome. The question is,   Jason Hull (18:51) Mm-hmm.   Yeah, wherever you...   Dustin Heiner (19:12) Would you manage this property not after you bought the property, but before you buy the property? That's a big thing. Cause a lot of people buy a house because they listen to tick-tock gurus and they just bought a house and they, Oh yeah, it should work out. Well, if you don't have any of the manage it, it's no longer an asset. It's a liability. So how much better is you ask the property manager beforehand, especially if you are investing, you're seeing, or sorry, if you're a property manager, you're seeing where the best properties are, where the best clients are, the best tenants, all that sort of stuff.   Jason Hull (19:19) Yeah.   Yeah, sometimes 100, 1000 times over. Like they have a lot of anecdotal data, right? And data data. So the bad path then is you kind of mentioned is to go to a realtor first, get a property, and then maybe go find a property manager. That's a really bad path. And that's kind of the default path that a lot of people would go down. And they're just headed towards a potential train wreck. Odds are   that the realtors incentive is not to just get you into the best investment solution. You get the most money on a deal and then you're going to you're picking this property and you have no idea if it's going to work out and then you might not even realize you need a property manager and you're saying start with the property manager. Ask them the area.   Dustin Heiner (20:16) No, it's to sell a property. That's all it is.   Absolutely.   Jason Hull (20:34) get their advice and clarity and find the property manager that you would want to be able to manage this. Like find a good property manager first and then make some good decisions. make some, let them help you make some good decisions.   Dustin Heiner (20:48) Well,   how I would explain it is I'm going to find the experts and it could be also definitely property management, but think of also inspectors, mortgage brokers, contractors, plumbers, handymen, insurance agents. I'm not the expert. In fact, like I said, I've coached thousands of people now to invest in real estate successfully. And sometimes they'll ask me, hey, Dustin, you invest in this city.   You're the expert. Tell me like, where should I? Tell me all this stuff. said, Whoa, I'm not the expert at all. In fact, I don't want to, I might know a little bit, but I don't want to be the expert. I hire experts. I hire them. So if you're a property manager, what you need to be thinking is, well, number one, you are the expert in that area because you're currently investing your time in your business to build up for landlords to utilize you. Well, that's number one, but who else would you actually want to start working with?   Now, personally, what I find is the property manager. so if you're not a property manager, if you're an investor listening to this, your property manager is absolutely your quarterback. I treat them as best as I can. Like I treat them so well because they take care of me and they want to take care of me. If I'm a jerk, if I'm like, you know, withholding, withholding money or like, we don't need those repairs. And they're trying to do their job and I'm holding them back from it. They're not.   excited about working with me. And so what I want is as best I can, my property manager to look favorable on me so they could take care of my property so I can have all my life back to play with my kids.   Jason Hull (22:15) Yeah, I mean this very much goes along with like Benjamin Hardy and Dan Sullivan's idea of who not how. Like finding the right who instead of going around and trying to just find the what like a property. Go find the who that can help you figure out how to do this instead of trying to figure out how to do everything on your own. Which is the slowest path to growth. Period. You know, is to do everything on your own.   Dustin Heiner (22:39) Well, you can't scale that way.   Yeah, you can't scale. If it's all about yourself, you can't scale. can't get like all my 30 plus properties. I love saying this. So a lot of people have heard of the book, the four hour work week. Good book and all. Basically, the premise is make your life so that you only have to work four hours a week. Well, honestly, I think working four hours a week is for suckers. I don't want to work four hours a week. I don't even want to work four hours a month. I maybe work 30 minutes a month on all of my properties because they get the property management statements.   I verify everything that's good, but I'll say this also. My daughter who's 16 years old, because I've coached a thousand people now, I coached her, she's my oldest and all my other kids are going to do it. She bought her first property four months ago and I coached her. She now does all the bookkeeping, all the, basically instead of me doing the work, 30 minutes, I pay her to do it and she oversees her property as well. And it is so much better when you have the experts first. One quick last thing, because you mentioned a really key, most people, and I did this too.   Jason Hull (23:32) if   Dustin Heiner (23:36) I wouldn't write to how do we find properties? In fact, my most downloaded podcasts are because on Master Passive Income, have lots of like how to find properties, how to fund properties, how to find property management. Like literally, it's just coaching. And the most downloaded are how to find and how to fund. Those are by far because people think those are the that's number one things that they don't have, but they believe that they need, which is not necessarily the case. Same thing on my YouTube channel. The most downloaded videos I have one.   That's like think like 16 different ways to get creative financing. If you don't have money yourself, how to buy properties with creative financing. I'm the most downloaded, but that's here's here's what I definitely got to say this. If you don't have your business that could run itself, because I always talk about building your business first. If you don't have your business that could run itself, then you're going to be losing money. And they give you a quick example what that looks like. I buy a property that's going to be making me money every single month and I don't buy it unless all expenses.   Jason Hull (24:11) Yeah.   Dustin Heiner (24:34) property manager included, vacancy factor, repairs, all included. And I add on my profit. If I want to make $400 a month, I don't buy a house unless the price is low enough, interest rates right, all the expenses are right to where I'm making that profit every single month on that property. And then obviously rents go up. But here's what it's like if you do not build a business, you do not get the right people in place. Imagine a convenience store. You're to start a convenience store, know, candy bars and soda machines and all that sort of stuff. Well, you will not sign a lease on a location.   open the doors and set a box of candy bars in on the ground. You wouldn't do that. You go out of business in two seconds. But what you would do is you would get, you'd build the business first. You get the gondolas, the shelving units, and all the candy bars go on the countertops, cold storage, bank accounts, cash registers, insurance, managers, everything in the business before you buy any inventory. Same thing with real estate investing. You build the entire business, get everybody the right people in the business, and then every property that I own,   is a piece of inventory that I put into my business. When you start realizing that even though you're an investor, you are a business owner that has inventory. Because I remember in 2006 when I first started investing, 2008 happened. 2008 happened and the crash happened. I knew so many real estate investors went bankrupt. fact, still talk, if anybody was investing back then, most likely you ask them, how did you do in 2008? I went bankrupt.   Jason Hull (25:44) Thanks.   out   Dustin Heiner (25:57) Honestly, that's literally, that's conversation happen all the time. But for me, I made more money. I was blown away. In fact, I was worried because I was just new to this. And because I was solely investing for cashflow. Now appreciation will come. That's great. But I'm going to give these properties to my kids. But I was solely investing for cashflow, $500 a month, $600 a month. And because of that, sadly, people, they had to get foreclosure because of the economy and all that sort of stuff.   but what did to the pool of renters, the pool went up. So there's more demand, supply's the same. In fact, I just buy properties and there's more renters. So my rents went up. I made more money in the crash when everybody else was going bankrupt because I was solely investing for cashflow. One quick, let me say one more thing, because I definitely want you to jump in. One more quick thing. Imagine that candy bar that you would buy to sell. If you had a candy bar business,   If you can buy it for 50 cents and sell it for a dollar and you knew all day every day, you can buy it for 50 cents, sell it for a dollar. You think, how can I get more money? Well, you'll make money. But let's say this is a great thing about real estate investing. Let's say you didn't even have 50 cents. It took you 25 cents to borrow 50. Well, you're out of pocket 75 cents. You still sell it for a dollar and you make 25 cents every single time. You would do that deal every day and you would think, how can I get more money? You'd borrow it. But here's one thing you would not do. Same thing with real estate investing.   You would not buy a candy bar for $2 if you could only sell it for a dollar. You do not do business to lose money. So I'll pause it because you could probably have plenty of questions, but we want to build a business and make money.   Jason Hull (27:26) Perfect.   No, love your analogies. I love that you're equating it to like even just buying and selling candy bars, which maybe some of us did in elementary school as a side hustle, or our kids do sometimes. My daughter makes little rubber bands, like little bracelets with different colors, and she goes and sells them. And the materials cost very little. And then she's like building these bracelets and ask them what colors they want. And then she's selling them at a market. She's like, I made like 20 bucks, you know.   Dustin Heiner (27:48) yeah.   Jason Hull (28:00) Yeah, so, you know, we've done this as kids, but when you equate it to something so simple, because we look at raw real estate and the complexity and all the numbers and we're like, this might make sense in the long run with some depreciation and then like, yeah, and you're like, let's keep this really simple. Let's like equate it to a candy bar.   Dustin Heiner (28:21) Because all that will come   like appreciation, depreciation, tax benefits, market appreciation over time, forced appreciation. Like when you buy a house, you fix it up, you guys know it'll make more money or it'll be worth more. All that will come, but income does not always come. So if you buy for income every single month from your property, could be long term, midterm, know, 30, 69 days, short term, or even co-living. If you buy for that, you will always get wealth.   If you buy, I'm hoping it'll go up in value. Like I hope this candy bar, I'll buy it for $2. Hopefully from a dollar now it'll be a $3. If you hope you're going to be stuck holding the bag and it's going to hurt. And so what you want to do is you want to make sure that you are investing for income. Cause when you invest for income, everything else will always come. But if you invest for just appreciation, you will not necessarily get income. You won't necessarily get all the benefits of everything that comes with real estate.   Jason Hull (29:17) Yeah, the other thing is the property managers often are one of the first to know if an existing client or owner wants to sell that property off. So they're great people to know if you want access to off market deals. I'm sure the property managers you have would love to get all of their clients to sell their properties and give them to you because you're easy. You're like their dream client because they'll have a one off like super emotional accidental investor that couldn't sell the property that's like.   driving them nuts and like they want it to be a perfect time capsule for a year because grandma planted the flower bed and like Timmy has his height in the door frame and like they want it to be perfect so they can sell it a year later and they're like, and it's like 10 times to 100 times harder to deal with operationally for them. The operational costs are really extreme. It doesn't sound like you're calling your property managers all the time.   Dustin Heiner (29:53) Ha ha!   Let me just say this. I don't want to talk to my property managers like month after month after month. I don't want, I just want the money. And as long as everything's going well, which is here's another thing. So if you're an investor, you want to make sure that your property managers understand your systems and procedures and processes. Like I have different property managers. They all treat all their landlords, everybody differently. But I say, when you're working with my properties, here's exactly how I want you to do it. And it's very simple things like   Jason Hull (30:13) Fuck it.   Dustin Heiner (30:37) Hey, rent's due on the first, late after the third, then you put a three day notice on the door if they don't need to get a late fee. And then once that three day notice is up, you start the eviction process. Like that's clockwork. It's most non-discriminate, yes.   Jason Hull (30:47) And this is pretty typical.   This is pretty typical, like decent property managers are already doing this anyway. Like this is really standard stuff.   Dustin Heiner (30:55) They should be. But I don't want to talk to the property manager. They're great people. I don't hire them unless   I like them. But at the same time, leave me alone so I can play with my kids. I could go to golf. could go to, I'm going to South Africa tomorrow for an investor trip. You know, I just want to live my life. Property manager, you take care of it. And if they are doing what I honestly like, I, they don't do well, meaning if they, if there's, it's not getting rented or there's that's a month after month where we're not getting,   rents paid, if things like that, then I'm like, I gotta find somebody else. Cause I don't want to have to think about it. If I have to think about the property, then why do I need you?   Jason Hull (31:29) Yeah, this is a challenge. They're property managers listening right now. Pay attention to this. Because a lot of property management business owners that come to us, they're not setting healthy boundaries with their clients. Because their clients don't know what they need. And so a lot of times the clients will artificially create a worse property manager. Because they're like, I need like this and I need that. I want, how's the renting process going? And did you talk to some people? Did you show it? And like what they think.   and they want to be so involved in the whole process, they're trying to micromanage the manager. And the manager's way better at this than them. By their own admission, they suck at this stuff, and they don't like it. But then they're trying to micromanage the manager, and bad property managers let them do it. Like the worst property managers usually have the highest operational costs in their business because they give every tenant and every owner a blank check for their time.   call me anytime and they phone system stuff so you can call them anytime and ask any question and they don't have a good system and so then they're wondering why they have, I had a client company once with 600 units under management in their business and they were making zero dollars. Property management can easily be death by a thousand cuts. I have seen inside thousands of property management companies and there are a lot that are making very little money.   And then like my wife Sarah, she had a property management business with 260 units. She was pulling in 90, 60 to 90 % profit margin. It took her, it was a part-time job for her really. And she moved to Austin with me and she managed these remotely. And these were C-class properties in Pennsylvania. We're talking $1,000 rent or less. This is like ghetto, like difficult tenants, difficult situations. And she had such strong boundaries.   and such good relationships with their owners in setting those boundaries that if they got needy or whatever, she would tell them that she was gonna fire them. And they were desperate to keep her because most property managers suck because of some of these reasons. And so she set really strong boundaries. And so her business was easy. She eventually installed one part-time person boots on the ground to help her open up property, show property, whatever, because she couldn't be there to do that and to pick up the mail.   and she had 60 to 90 % profit margin. It's like ridiculous. And so this is one of the trainings we have in our platform that we coach clients on, but property management could be death by a thousand cuts very easily. so it's just as important as it is for you to find a good manager to partner with, for them to find good clients to partner with and to be picky about their clients.   or to at least set better boundaries and expectations with their clients to help them be more like you.   Dustin Heiner (34:16) Absolutely. And it has to be a beneficial event where you guys are working together, a relationship. And like I said in the very beginning, I try to serve as many people as possible. The more people I serve in this life, the better my life gets, better their life gets. And as long as it's a win-win, in fact, one of my property managers, I paid him 12 % of the rent. the rent used to be, yeah, like when I, so this is when I first started investing in, it was in Ohio in 2006.   prices of rent were like 500 bucks. from 10, 10 % to 12%, it was like, you know, five bucks. And I was like, yes, go ahead. Now these are renting for a thousand dollars, but it's a hard area. It's like D plus C minus. I mean, it's a really rough area. In fact, I don't suggest any of my students invest there anymore because it's really, really rough. It's hard to find, like this property manager, I found them diamond in the rough, they worked with them for 10 years and then he retired and his daughter took over. So she's doing great too, but   All that to say, what you need to do is as you're hiring, finding the right property manager. So if you're an investor and you were trying to find a right property manager, you really need to make sure that you're paying them accordingly. That's going to be like, like I said, 10 % to 12%. Exactly. Exactly. Like they're going to make my life easier. What I need to do as an investor, if I need to pay more for a property manager, I need to buy the property for less.   Jason Hull (35:26) Yeah, don't try to cheat out on them. Yeah.   Dustin Heiner (35:38) I don't buy the property unless it pays for that good property manager. If I have to pay 15 % for good property manager, I don't buy the house unless I can afford that 15%. And in the end, my property manager in that one specific area, that's like C or D, D plus to C minus, I don't talk to her because she's so fantastic and she just doesn't bother me. I just let her run with it she does such a great job. And so it's such a great beneficial environment.   Jason Hull (36:03) Yeah, love it. I'm biased, but obviously, but I believe DoorGrow creates the best property managers because we help them figure some of these really simple things that they need to get down in. Sometimes they can't even see. Like one of the things we've been rolling out with clients is a three tier hybrid model because different investors have different strategies. There's really three psychological profiles of buyers that are taught in pricing psychology and those are the cheapos, the normals, and the premiums.   And so you need a pricing model that is a better fit for them. And the cheapos usually are really hyper concerned about price. They're not really focused on the long term as much. They're short-sighted. And so they're looking at what's the lowest fee I could get and they're like, cheaping out and they're making some big mistakes in the long run.   Dustin Heiner (36:46) Let me add, let   me add one thing with the cheapos. The cheapos will be the worst clientele. They will be the most problematic. It's just how life is. In fact, I'll give you.   Jason Hull (36:53) Next.   Operational cost   is the highest with the cheapos and so So one of the things that we coach our clients on is to make sure that they have these pricing models that balance between The a la carte of a cheapo and like you're gonna pay for everything extra so that they because then you're they're trying to gamble against the house Property managers the house and the property management should be winning right but a lot of times what property managers mistakenly do   Dustin Heiner (37:00) Absolutely.   Jason Hull (37:25) is they subsidize all of their lowest rent properties and their worst owners with their highest rent properties and their best owners. And they have properties in their portfolio they're actually losing money on. And sometimes they don't even realize this because they're not assessing them individually. We're like, yeah, you should fire those. Like you should just let them go or raise the price. It seems that is so obvious, but.   Dustin Heiner (37:45) especially if you're losing money on it.   Jason Hull (37:50) A lot of property managers have an entire section of their portfolio that's like 80, it's like the 80-20 rule. It's 80 % of their stress and their work and their challenges and it's like 20 % of their profits.   Dustin Heiner (38:02) And so here's a fun thing, like a thought, as you were saying, this had gotten to mind if and when somebody is pulling their hair out, an investor pulling their hat over a property or multiple properties, they just, they're just going to sell and because they're not good at investing. In fact, that's what I love to do is I coach people how to be good investors, how to make sure we're buying it right, how we're finding the right people, all that sort of stuff. Well, what's great is let's say they, you're, you fire them as clients, you fire them.   And they're like, I pull my hair out. I'm just going to sell. then eventually a good landlord will buy it. Good investor will buy it and they'll start working with you. So you start cutting out the 80 % that is just wasting your time and money and keep going after the 20 % that are making the money, making your life easier. That's just going to help everybody. Like it's just going to keep rising because in the end, the bad landlords there, they should just not be owning property.   Jason Hull (38:55) Yeah, I've had some interesting guests on our show recently and one of them runs a company. Basically, he explained to me that investors outside of the US love the US for real estate investing because he said almost nowhere else in the world can you get a 30 year fixed rate mortgage that allows you to do a payment that's low enough you could cash flow on it and just start making money right away, month after month.   And so they want to be able to get access to this. And so they help them set this up quickly. Get an EIN in a week and like get everything set up. Because it's complicated for them to figure that out. There's another company. I had a gentleman named Lioran. Really cool guy. Originally from Israel. He's here in the US, investor. And he created a company called Blanket. There's this really amazing platform for property managers that they can white label and that they use that allows them   It's like kind of like a property retention platform. So it allows them to put their clients portfolios into it, get a ton of extra data on their portfolios, and then they can, if they decide they want to sell this property, allows all the other investors in the entire blanket network to be able to get this and they get to keep managing that property without having to give it up. So property managers can have the properties   turn over and go to different owners and different investors, but they still retain them as that property is in their portfolio to manage. And so there's just, there's some really amazing things out there now for property managers. There's amazing tools, systems. We've got a lot of clients getting AI maintenance coordination using some really cool AI maintenance coordination tools that's allowing, cause getting a maintenance coordinator in a property management business, hard.   Ideally, it's like they're a veteran of doing maintenance of like 20 years and they don't want to run their own maintenance company and they want to come help you figure out what needs to be done. But there's an AI maintenance coordinator company that has been programmed by a guy who managed 30,000 units coordinating maintenance, all the way from small all the way up to that.   a long lengthy amount of experience and the system has programmed into it probably by now over a half a million work orders. Like and so it knows how to handle this better than probably anybody that you could hire and once you tell it you still have to train it you have to teach it but once you tell it how to handle things it can do it. And it's now doing phone calls it's like doing emails it's doing text like it's the craziest thing ever. And so there's this this there's this weird sort of   AI revolution happening right now and the smartest property managers are already adopting some of these tools because it allows them to scale their operations effectively. Eventually it'll be so commonplace everybody's like yeah we're all using this stuff and we can all like it's cheap enough or whatever and who knows maybe we'll all be out of jobs including property managers who knows but right now there's a good opportunity that if property managers are on the bleeding edge of what's working   you get as an investor a better property manager. And if.   Dustin Heiner (41:53) Well, for me,   there are plenty of software out there. Turbo Tenants One, Avails and other, apartments.com, those are fine, but I don't wanna even do any of that stuff personally. Yeah, as an investor, I don't wanna deal with that stuff. I wanna hire a person. And honestly, I don't think that AI, even though there's great tools as a property manager to help your business better, I don't wanna have AI run my business because I want an actual person   Jason Hull (42:05) this part of the night.   Yes.   Dustin Heiner (42:23) that it's   going to make sure like they have the emotions and feelings that they know, okay, there's something here, there's something there. And I just know personally, and this is why I teach all my students is, hey, these software are great if you're gonna manage yourself, but you can't scale if you're managing yourself. What we need is to hire the right people. It's all about, like you said earlier, there's a book, it's who, not how. We don't want to figure out the how, we want to get the right people in place. And one last quick thing that I said this a little bit earlier,   But people always ask, well, Dustin, how do you afford this, that, or the other? And the way I don't afford it, I make sure I don't buy a property unless all those expenses are accounted for, like the property manager to taxes, insurance, and even my profit. I make sure that is in there before I buy the property.   Jason Hull (43:10) Yeah, we have a ROI calculator that some of our clients use that we built out that already has their fees built into it so that the investors can see what are the benefits of this. What are the tax benefits? How does the cash flow like all this? And then, yeah, and in that, if it's not going to math out, then you just change how much you're putting down, you know, or you're getting a different property, right? so, but the...   The property management fees, if you're smart, should already be built in.   Dustin Heiner (43:41) Absolutely, 100%. And on top of that, again, I have to say your profit. If you're just guessing how much profit you're making, in fact, I always like to be conservative in my expenses higher so I don't get surprised, oh man, I didn't have the, or, and, or my revenue or the income from the rents. I estimate it or be conservative on the lower end. So if I could rent it for 1300, I run my numbers maybe at 1250, maybe 1200.   just so I'm not gonna be like, man, I can't make any money out of this property. Because trust me, it's really easy to overlook something if you're not hiring experts. Like my property managers, they know, here's a good property manager. I'll say, hey, property manager, I'm looking to buy this property, know, number one happy street. Tell me about it. Will you rent it? How much will it rent for? What's the vacancy factor? Will you manage it? What's the clientele like? And the grit ones will say, you know what? I know that area. In fact, I have a property like one or two streets over.   We were trying to rent it for 1400 Zillow said 1400, but we couldn't rent it for that. We got 1300 for it. That's gold. That like, is so much better information for an investor. When a property manager is he knows he or she knows exactly what's going on in there on the ground. And that's going to make sure that you're doing everything right. So when you hire the experts, they're going to make sure you do it right. Because especially property managers, I would say realtors, we said that a little bit earlier. Realtors just want to sell, sell for the high smoke, but your property managers.   for the longevity of that property, they're taking care of it. They're constantly making sure that it's working for you. So always ask them before you buy the property.   Jason Hull (45:16) I love that. This is a great message Dustin. I really appreciate you coming on and sharing this. I'm pretty confident that our clients and property managers listening is gonna be like, man, like every investor should listen and do what Dustin says. This would make our lives so much easier. And it makes them feel so much more valuable as a property manager. So I appreciate you sharing a positive message to everybody here on the DoorGroves show.   Anything else that in imparting that you would like to say to property managers that might be listening?   Dustin Heiner (45:46) Yeah, so one thing that I mentioned a little bit earlier is having a floor of income that's outside of whatever your job or work, your business, having a floor of income coming in. And what I planned on was I asked my wife, how much money do I need to make every single month in order for me to quit my job? Like what's our expenses like? And I remember the number, plan is day $4,200, insurance, mortgage, food, like you name it, everything, all of our expenses. I thought, okay, to become financially independent,   Jason Hull (45:52) Yeah.   would probably be double   nowadays. Which would probably be double nowadays.   Dustin Heiner (46:14) What's that? Oh,   probably, probably. Yeah, definitely. And so I said, okay, this is just math. If I buy one property that made me $500 a month. Well, in one year, that's $6,000. 10 properties, that is $5,000 a month. Okay, I got 10 properties right there. Then it covers it. That's $60,000 a year in income. 20 properties, that is $10,000 a month. That's $120,000 a year. That's passive. That's cash flow. That's after expenses.   And I thought, my goodness, all I need to do is hit that certain number. And then once I do, I don't have to work anymore. But here's the great thing. I had 40 plus hours of my life back that now I only build businesses that affect me and my family, as opposed to working for somebody else or, you know, having 10 different bosses that are just pulling my hair out. Now, let's say you had properties that of your own and you had your own property management company, you can fire those.   Jason Hull (46:59) You   Dustin Heiner (47:10) landlords that are taking up so much your time. You're making five bucks a month. It's like, it's not even worth it. Fire them because you have a floor of income. You are able to move forward. So in the end, when you're investing in real estate, you're going to be able to have a floor of income, which is so much more amazing because you have so many more options. Options are what's going to help you to make sure you scale and level up in life.   Jason Hull (47:33) Love it. Yeah, I think it's it's there's few things investment wise that can have as big of a return as having a business. So property managers listening. Cool. Build your business up. Grow that. But if your primary goal is just to get more doors, that's to manage for other people that I think you're making a mistake like your primary goal should be since you know real estate investing and they say invest in what you know.   you should be stacking your own doors. You should be investing and putting that in just a much better store of income for the long term and it's gonna grow and it's also if you're making a cash flow, you've already got the systems, you've got everything. Like you would make way more money on those units. So you should be building up your own real estate portfolio. One of our clients, he fired most of his third party clients because he just focuses on using his property management business now as a honey pot or a fly trap.   people come to him and say, hey, I've got this rental property. He's like, cool, let me scare the crap out of you of the tax liability if you ever decide to sell it. And maybe you should just, you know, do seller financing with me without talking about seller financing. All right, and so he's just got all these properties. He's just stacking doors and he's making so much money, right? So if you're listening and he's in our program, come be in our program. You get to hang out with this guy and other really amazing people do amazing things. But if you're a property manager, build your business up.   Yes, but also build up your real estate portfolio because you're one of the best at this. You're an expert at this. And that puts you in a state of integrity anyway, like if you believe in this stuff. And then build up your portfolio of clients portfolio.   Dustin Heiner (49:10) Hey Jason,   would you mind if I gave everybody a real estate investing course completely for free just for listening to the show?   Jason Hull (49:16) I would not mind that at all.   Dustin Heiner (49:19) Awesome. I like I said, my goal is to help 1 million people to invest in real estate. want you to invest. So get my real estate investing course completely for free. If you text the word rental, R E N T A L rental to three, three, seven, seven, seven rental to three, three, seven, seven, seven. I'll literally give it to you for free. Or you can go to master passive income.com forward slash free course. All one word for it. Master passive income.com forward slash free course.   I'll show you how to find if you are investing your area, that's great, but let's say you want to go into another area. I love investing out of state five different states now that I'm investing in how to build a business everywhere, anywhere in the country, how to scale to become financially independent. You can also find me quickly. I'll just share that master passive income, the podcast. Like I just love giving out so much more coaching on the podcast. I've had people binge the entire 400 episodes now, Jason, binge all of them and like DM me on Instagram. They'll say Dustin.   just from listening to your podcast, I started investing in real estate. I'm like, yes, that's exactly why I have the show. So yeah, one quick last thing. If you want to DM me, The Dustin Heiner on Instagram. love chatting with people. I love helping people. And in the end, when we all invest in real estate, everybody wins because we have great properties that people need to rent. We make money, property managers make money. We have a floor of income coming in.   But in the end, my goal is to help a million people. it's just another way that I can serve. But honestly, in the end, everybody wins.   Jason Hull (50:51) I love it. So they can text rental to 33777. They can go to masterpassiveincome.com slash free course. And they can go to masterpassiveincome.com to check out your stuff. then the, the Dustin Heiner, H-E-I-N-E-R.   Dustin Heiner (51:14) Correct.   More than likely you'll find me. I'm probably the only the Dustin, like if you just type that in, but man, I've been working really hard at Instagram. find out I actually kind of like it. I do like it. I'm almost 200,000 followers now. I didn't buy any of them. Like literally just hard work, putting in just great content, helping people.   Jason Hull (51:29) Yeah,   you're crushing it, man. I'm at 8,000, so I've got to figure out how to 10x my goal to that. So I'm working on that too. very awesome.   Dustin Heiner (51:38) We could definitely chat some more.   I could show you at least some insights of what I've done, but no, it's been great. I would love if your entire audience, all your property managers realize, let's just, it could be as simple as once a year, you just keep one for yourself. You find one, you buy it, and just year after year, you get more and more properties. I think that's a minimum you should be doing one a year.   Jason Hull (51:42) All right, we'll keep going.   So how do we start matchmaking your best investors that get it with my best property managers that get it? This is something for us to think about maybe offline. I don't know.   Dustin Heiner (52:08) Mmm.   Yes, we can   definitely chat through what it really comes down to is areas, know, areas like what cities are they investing in? But let's definitely chat because I think we could have a really good, really good way because I might. In fact, I while we are on this call, you know, have I have slack and that's where the community I've got thousands of students now, but we're in there chatting. I saw one note pop up, Christina. She's been with me for years and years and years. She's doing really well. And she was like, man, in Cleveland, like I have this property manager. I'm not going to name their name.   they're falling apart, I need another property manager, and so what it really comes down to, maybe you just help me know where they're managing, and then I could just point them to my students.   Jason Hull (52:48) Or   tell that person, if any of your investors see this episode or whatever, tell them to get their property managers to go talk to DoorGrow. Just say, look, you're not doing a great job. I'm actually considering finding another property manager. I think you should go listen to Jason and go talk to DoorGrow and get your shit together.   Dustin Heiner (53:05) That's a fantastic idea.   Absolutely.   Jason Hull (53:08) Because here's the thing, property managers do not wake up in the morning saying, I want to have a shitty business today. But most property managers suck. So where's the disconnect? The disconnect is they don't have the right strategies for growth. They're trying to do a bunch of digital marketing. There's very little search volume of people looking for property managers online. And usually the ones that are are the worst. They're the cheapest owners that view them as a commodity. They're at the end of the sales cycle. Word of mouth usually captures all the good stuff.   So these are the shitty scraps that fell off the word amount table. they're built, so they're spending money that they don't really have to get clients that they don't really want. And then they have these portfolios that are really difficult to manage. so then customer service is the first thing to go out the window because they're struggling. And I call it the cycle of suck. Take on any client, you have bad clients. You take on bad clients, you have bad properties. You have bad properties to deal with. The tenants are not gonna be happy. So you have bad tenants. And then you're gonna have a bad reputation. And that sums, and then what does that do?   helps you attract more bad owners. And so this sums up the whole industry in aggregate and that's our mission at DoorGrow is to disrupt that cycle of suck and we have a different cycle, a cycle of success where you're filtering at each stage and improving things at each stage. yeah.   Dustin Heiner (54:22) Fantastic,   man. I'm super pumped. I'm glad you're doing this because we need good property managers and property managers need to be buying properties themselves. So I appreciate having me on the show,   Jason Hull (54:32) Awesome, thanks for being here. Alright, so appreciate Dustin hanging out with us. If you felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doorgrow.com or if you're an investor and you're tired of your property manager but there aren't any other good ones either, then send them to doorgrow.com. Also join our free community just for property management business owners at doorgrowclub.com.   on Facebook and if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.Inside the episode:0:00 What to expect in this episode3:45 Is Google Shopping the best channel for sales?8:11 Are you maximising your customer reviews?11:02 How to improve your CPA targeting17:27 The truth about PPC in PMAX vs Google AdWords21:25 Game-changing tips to increase your average order value23:45 The real way to make paid ads profitable24:57 Why adding Price Assets can skyrocket your conversions28:01 The smart 80/20 split every brand should use29:32 How to Double the Price of Your Products & Make More ProfitIf you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.Tune in now and turn your ad spend into a revenue machine!Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/Check out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

Grab my FREE gift for you, filled with everything you need to know to own a money-making franchise: https://www.franchiseempire.com/mifge?utm_source=FEjul1825Is Arby's worth the investment in 2025? In this video, I break down the real costs, earnings, and ROI of owning an Arby's franchise. From the $2.4M startup range to its $1.3M average unit volume, we'll use the FDD to reveal what most people miss — and why some Arby's owners scale big while others don't. Watch until the end to learn what this means for your franchise strategy.------------------Considering Investing In A Franchise? Discover Available Franchises Opportunities in Your Area:

Beyond the Hype For Building Ethical B2B Influencer Strategies By Danielle Wiley As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world. • Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions. • Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable. • Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets. • Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode of the ReGen Brands podcast, a voice you know and love is back. Kyle returns after his brief two-episode hiatus, but this time as the guest.    We're diving deep into a foundational issue facing regenerative CPG: we still have no unified way of tracking how regenerative products are performing at retail.    From disjointed data systems and third-party paywalls to the chaos of unstandardized claims, this episode breaks down why brands, retailers, and certifiers are flying blind when it comes to understanding regen product performance.We explore how syndicated data platforms like SPINS and Nielsen work, why regenerative claims often aren't tracked, and what that means for brand strategy, buyer decisions, and movement-wide progress.    Kyle also shares why even the best sales data means nothing if you can't translate it into value. Plus, we break down our two-pronged solution to ensure that regenerative products can be tracked just like organic, keto, or gluten-free items are today. And we detail the coordination effort it will require between certifiers, retailers, data companies, and brands.   Episode Highlights:  

Where are you as a podcaster?At the beginning?In the messy middle of podcasting?I dare say, unless you hang it up, you're never at the end!The messy middle is that challenging season where motivation dips, results lag, and doubt creeps in. Here's the game changer: God is not absent in the middle; He's working through it to prepare you, offer grace, and align your purpose.If you want your podcast to truly grow your business and not drain your energy, it's time to shift your mindset from hustle to strategy. I'll walk you through seven crucial mindset shifts every entrepreneur needs to lean into to turn their podcast into a powerful leadership platform - and reveal how smart preparation can position you for success and profits.Ready to stop spinning your wheels and start building a podcast ecosystem that drives real ROI? Let's Go!Plus, I'm opening the waitlist for a new masterclass designed to help you prep like a CEO and scale your show for impact and income. Get on the waitlist!

College admissions are more competitive and confusing than ever—but with the right guidance, you can navigate the process with confidence. In this episode, Dr. Christopher Liu sits down with Thomas Caleel, former Wharton admissions director, to deliver a roadmap for success, no matter where you are in your admissions journey.If you're applying to elite universities, wondering whether test-optional policies apply to you, or trying to understand how to stand out in holistic admissions, this conversation delivers real-world answers. Thomas brings years of expertise from reviewing thousands of applications at the MBA and undergraduate levels. He reveals how schools are evaluating candidates today and what truly separates an accepted student from a rejected one.You'll get clear insight into how to craft strong college application strategies, when it makes sense to apply to an Ivy League or top-tier school, and how to weigh college ROI in today's economy. Thomas also breaks down myths around legacy admissions and gives powerful advice for students from all backgrounds—including first-gen and underrepresented applicants.If you're a parent trying to support your child, a student unsure about the process, or even a professional evaluating MBA programs, this episode will give you clarity, confidence, and a strategic advantage.⏱️ Timestamps (23:17 total)00:00 – Welcome & Guest Introduction 01:30 – From Entrepreneurship to Wharton Admissions 03:00 – Understanding the College Admissions Process 05:00 – What Is Holistic Admissions and Why It Matters 07:15 – Should You Submit SAT/ACT Scores? 10:00 – Choosing the Right College Beyond Ivy League Rankings 13:00 – Parents vs. Students: Bridging the College Choice Gap 15:30 – MBA Programs: When They Make Sense (and When They Don't) 18:00 – The Future of Legacy Admissions & Diversity Policies 21:00 – Final Takeaways and Where to Learn More from Thomas To connect with Thomas, visit: https://www.linkedin.com/in/thomascaleel/#CollegeAdmissions #WhartonAdmissions #ThomasCaleel #HolisticAdmissions #TestOptional #LegacyAdmissions #CollegeApplicationTips #IvyLeague #CollegeROI #MBAGuide #AdmittedlyPodcast #FinancialFreedomPodcastTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Make way for the next wave of GenAI..... Agentic AI Browsers. And while we've seen rumors that OpenAI is going all-in on an AI browser, the first big player is already here in Perplexity's Comet Browser. Join us as we break down how Perplexity Comet works, what makes it different, and 5 Business Use-Cases for ROI. Square keeps up so you don't have to slow down. Get everything you need to run and grow your business—without any long-term commitments. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/jordan. Run your business smarter with Square. Get started today.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion:Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Rise of Agentic AI Browsers ExplainedPerplexity Comet's Hybrid AI ArchitectureLocal vs. Virtual Browser Agentic WorkflowsPerplexity Comet Key Features and AccessConnecting Google Services with Comet BrowserAgentic AI Browser Live Demo Use CasesMulti-Platform Personalized Business ResearchAutomated Market Research and Competitive AnalysisPerplexity Comet Cross-Tool Workflow AutomationAgentic AI Browsers vs. Traditional AI ChatbotsTimestamps:00:00 Everyday AI for Business Pros04:56 Agentic AI Browsers Revolutionizing Tech07:49 Advancements in AI Computer Agents09:55 Comet: Chromium-Based Browser Essentials14:43 Streamlining Tasks with Perplexity Integration19:01 AI-Powered Google Drive Personalization21:24 Square: Trusted Business Payment Solutions25:53 Preparing Keynote on Agentic AI29:59 Agentic AI: Revolutionizing Web Browsers31:56 "Agentic AI to Revolutionize Workflows"34:46 Streamlined Scheduling and Market AnalysisKeywords:Perplexity Comet, agentic AI browser, agentic AI, AI browser, business use cases, ROI, Perplexity app, hybrid AI, cloud AI, on-device AI, Comet browser, Chromium, browser automation, multi-platform research, deep research modes, AI desktop assistant, iOS assistant, Google Chrome, browser workflows, Chrome extensionSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Square keeps up so you don't have to slow down. Get everything you need to run and grow your business—without any long-term commitments. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/jordan. Run your business smarter with Square. Get started today.