Podcasts about Black Friday

We're back! In this episode, Chris and I dig into something we keep running into with clients and listeners alike: why do smart, financially savvy people freeze up when it's time to actually commit to a plan?   In this episode: Our wildfire summer in the Okanagan  Why most of our podcast topics come straight from real client conversations (not AI prompts!) The 5 core reasons people hesitate to commit to a financial plan, even when it's mathematically perfect Why trust takes time, and how tools like podcasts and social media help people get comfortable before ever picking up the phone Credit card debt, minimum payments, and the conversation we had with our own kid about it Redefining what wealth actually means  Why "you can't take it with you" isn't the full picture when you have a family relying on you   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Chris: Instagram | @chrisborsellino Finance Discovery Session | Book Here Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc.   Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

It's easy to start planning a Black Friday promotion by asking one question: What should I discount?But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.I'm walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.You'll learn:Why your campaign goal should come before the discountHow to choose an offer your business can realistically deliverWhen a bonus, bundle, or added support may work better than lowering the priceWhat your audience needs to understand before they're ready to buyHow to map out the warm-up, invitation, reminder, and follow-up stages of your campaignA Black Friday campaign doesn't have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards.Plan your holiday campaignsI've refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year.Get the guide: https://onlinedrea.com/holiday

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.You'll learn:How AI shopping assistants could change Black Friday and ecommerce discoveryWhy Shopify brands need to make their products easier for AI to understand and recommendHow AI can analyse customer behaviour and create personalised offersHow brands can use real-time data to improve ad creative and campaign performanceWhy the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount eventHow to convert Black Friday shoppers into repeat customers after Cyber WeekendNick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.In this episode:(0:00) - Why Black Friday is broken for Shopify brands(2:15) - The shift from traditional discounts to AI-driven personalization(5:42) - How AI agents will handle customer shopping in 2026(8:30) - Predictive inventory: Using AI to prevent stockouts(12:10) - The "Death of the Storefront" and the rise of headless commerce(15:45) - Building a brand that survives the AI revolution(19:20) - Actionable steps to prepare your Shopify store nowFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Did you like the episode? Send me a text and let me know!! Lizzie spent 15 years mastering the American Songbook. She was a dedicated New York City jazz vocalist steeped in Coltrane, Miles Davis, Cole Porter, and Gershwin. And then she started hearing original melodies in meditation and dreams — and she followed them. Now she's releasing her second all-original album, heading to Carnegie Hall, and more authentically herself than she has ever been. In this episode of Undiscovered Entrepreneur: Get Across the Start Line, jazz singer-songwriter, arranger, producer, record label founder, and author Lizzie Thomas joins Skoob for one of the most soulful and wide-ranging conversations the show has ever had. From creative health and imposter syndrome to the power of the subconscious and why authenticity is the only branding strategy that lasts — this episode is for every entrepreneur who's afraid to leave the lane they were trained for. What You'll Learn: Why stepping outside your own work — becoming a listener instead of the creator — unlocks creative power and breaks perfectionismWhat "creative health" means and why it's the most overlooked entrepreneur skillWhy you have to release in order to receive — and what that looks like in practiceHow imposter syndrome is rooted in self-worth — and why knowing who you are is the cureWhy branding is authenticity — and why polished perfection is now working against you in the age of AIHow Lizzie started hearing original music in meditation and dreams — and what that teaches us about the subconsciousThe question-before-sleep technique for accessing answers your waking mind can't findWhy Lizzie's "detour" away from the jazz canon became her greatest liberationWhy people are craving human imperfection right now more than everHow to make something your own: take the best of your mentors and add your own essenceRumi's quote on walking the path — and what it means for getting across the start lineLizzie's six-month plan: album release, touring NYC, LA, Germany, Italy, Carnegie Hall & the GrammysTimestamps: [00:00:00] – Introduction & Welcome[00:01:30] – Meet Lizzie Thomas: Jazz Singer, Record Label Founder, Author & Musical Entrepreneur[00:03:00] – Musicians and Imposter Syndrome: Why Perfectionism Hits Differently in the Arts[00:03:30] – Stepping Out of the Song: How Objectivity Breaks Perfectionism[00:05:00] – Looking Outside the Bottle: Why You Can't See What You're In[00:06:00] – Creative Health: Rest, Release & Why Giving Yourself Permission Is the Hardest Part[00:07:30] – Brain Refreshers, Naps & the Art of Making Room for the Next Idea[00:08:00] – In Order to Receive, You Have to Release: The Philosophy of Creative Flow[00:10:00] – Imposter Syndrome Is a Self-Worth Problem — Here's the Real Fix[00:11:30] – You Can't Have a Tribe If You Don't Know Who You Are[00:12:30] – The House of Cards: What Happens When Branding Runs Ahead of Authenticity[00:13:00] – Rise by Lifting Others — But Know Yourself First[00:14:30] – Curiosity Is the Key to a Great Existence as a Human[00:15:30] – Rumi: "You Only Realize the Path Once You Start Walking the Path"[00:16:00] – The Pitfall She's Proud Of: Leaving the Jazz Canon to Find Her Own Voice[00:20:30] – Take the Best of Your Mentors and Make It Your Own[00:22:00] – The Subconscious as Creative Partner: Hearing Melodies in Dreams[00:22:30] – The Question-Before-Sleep Technique: How to Access Answers Your Waking Mind Can't Find[00:23:30] – Dream States and What We Can Access When We Stop Controlling[00:25:00] – One Piece of Advice for New Entrepreneurs: Find Out Who You Are First[00:26:00] – How Are You Making People Feel? The Question That Beats Any 10-Step Plan[00:27:30] – Authenticity IS the Brand — And Why It's More Urgent Than Ever[00:29:00] – Lizzie's Six-Month Plan: This Is Freedom, Carnegie Hall & the Grammys[00:31:30] – How to Find Lizzie ThomasUpcoming Shows & Releases:

Hello Happy Hour! This week, we just sit around and thing back to a simpler time with Black Friday, when we had time to enjoy video games, and when we win the lottery, how we can enjoy it again. Have a great week, everyone!

“It is so incredibly easy to not drive incremental results the week of Black Friday.” Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning. Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn't truly incremental. Also, AG1's new gummy launch steps up, and so does its cannibalization risk. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Proppel https://9ops.co/weareproppel Operators Newsletter https://9operators.com/ 

The Adina Reyter brand was founded on the idea that great jewelry brings happiness and joy. Los Angeles native Adina Reyter grew up immersed in fashion, spending time in the warehouse and showroom of her family's knitwear label and developing an early understanding of the industry. After working in advertising, she followed her passion for fine jewelry and launched her namesake brand from her apartment with a simple circle choker that would become the foundation of the collection. That original design established the brand's signature aesthetic: classic, refined, versatile jewelry that feels effortless rather than overly formal. While the collection has expanded and evolved over the years, every piece maintains the clean, timeless sensibility that made the original necklace so distinctive. Adina Reyter's jewelry is designed to be worn every day, built into a collection over time, and connected to the people, milestones, and moments that make life meaningful. The result is a modern fine jewelry brand that balances understated elegance with a deeply personal philosophy, creating pieces meant to last both stylistically and sentimentally. In this episode, Adina also discusses: Bootstrapping the business from day one while working full-time Her big break, from Demi Moore to Jennifer Aniston The Groovy Collection, the brand's signature collection Launching Adina Reyter's first-ever collector's items How fine jewelry is the apex of art, creativity, meaning, and beauty Why jewelry is the ultimate wearable investment Virtual styling and how to see jewelry on yourself before you buy We hope you enjoy this episode and gain valuable insights into Adina's journey and the growth of Adina Reyter. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Adina Reyter at www.adinareyter.com and on Instagram at @adinareyter Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this episode, I dive into what truly separates exceptional health and wellness practitioners from the crowd and why a certification or degree alone won't make you irreplaceable. What We Cover: Why the wellness industry is crowded, but there's still room for everyone to succeed The difference between being qualified and being exceptional Why credentials get you in the door, but character and delivery keep you there Staying in your lane: knowing what you're legally and ethically able to do (and building a strong referral network) Why teaching frameworks beats teaching facts The power of pattern recognition and experience in spotting what others miss Why your marketing should amplify your results, not replace them How to get clients even without a polished brand (get out there, get visible, get scrappy) Why reputation is built in a thousand small moments, not one big one How AI is changing the industry  Building community vs. running a transactional business What it really takes to become a "unicorn" in your field: curiosity, humility, and caring more than everyone else   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE This episode is sponsored by: withinUs | Use the code JENNPIKE20 at withinus.ca for a limited time to save 20% off your first order and 20% off your first subscription order St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc.   Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

In today's episode Nando T and Jonathan are talking the latest news in wrestling, coming up with ideas for a Legendary Faction return, can Cody get the blessing??? We get into Smackdown, RAW and some NXT. Nando T questions the wrestling gods and if they hate the Cardona family??? All this and so much more.......CHEERS!!!JERKING THE CURTAINROUND TABLE OF TOPICSNEWSMatt Cardona reports he has torn triceps, why do the wrestling gods hate opportunity Black Friday rumors looming, big name cuts coming soon following Ilja Dragunovs release Konans recovery is not going well according to reports, body is rejecting kidney transplant from 8 years ago “You Just Made the List” Give me a list of wrestlers to join Cody and the 4 Horsemen SMACKDOWNBig surprise Sami is still bitching Cody wants Randy but does Randy have a plan for Cody???MFT's look great and retain the tag titles I like Paige working with Chelsea but I still want a run for her What is WWE doing to Giulia??? Talking about a wrestler needing a reset…..Blake Monroe makes her cheating debut Tatum is finding her way on Smackdown, solid backstage promo with Alexis and Charlotte Barons got some sweet bikes, how many times can Trick and him wrestle???Another fucking “celebrity” opportunity, was hoping we would be done SMH So many great future matches for KO, Finn and Gunther have been added to a great list Man Canada got something special, KO and Punk put on one helluva match only to get upstaged by Sami Zayn…..UGH!!!RAWLA Knight kicks off RAW and his new partner are a match made in heaven La Primera returns and gets put to the test by Judgement Day…..Becky helps…..are we getting a triple threat???What a match between Rey and Lee…..Fenix is moving on, are we getting a brother's match???Lola Vice coming to RAW on 9/14Oba lookin a little like a Great One we know of….Oba makes Bron look like a rookie on the mic Big Cass return was minimal at best, lots of things wrong with this match against Evans…..big thumbs down Insane match and insane we are getting bro vs bro….Penta vs Rey Fenix will be EPIC All Ego vs Chad Gable is grrrrreat for business Solo and Knight looking great vs the USO's only to get cut short by Keyes and OTM…..is Jacob Fatu running this new group???NXTNAAvery Styles is TNA, not surprised he signed with them first Nic Nemeth is challenging Matt Hardy now NXT was a rough watch, Jada and Nattie still going at it…..promos were hard to follow 10 count with Always Ready AriannaCheck out the Smackdown Siblings on TikTok @ariannaandthomasEpisodes dropping weekly!!!Follow us on TikTok @the.funkaholiks.pod THEE POD THAT TALKS WHAT THEY LOVE 

On this episode of the podcast Phillip is joined once again by Scott Kraushaar, the host of The Church of Tarantino Podcast, as well as Men of Action Podcast, and Talking Tarantino on YouTube. Phillip starts the show by reading the general information about the movie with some trivia sprinkled in. It's then time to for Listener' Opinions from Twitter, Instagram, and Facebook. Then the two of them discuss this crazy and cool movie. They have a great discussion. Phillip then asks the question of whether they noticed anything from this movie that Tarantino might have liked or used in a film. Then they individually rate the movie. They then answer the question of whether they would buy this movie, rent it, or find it for free. It's then time for Phil's Film Favorite of the Week; Black Friday (1940). Scott then gives his recommendation; Mad Detective (2007). Then Phillip promotes next week's show when he will be joined once again by Sam Panico to discuss 1978's Starcrash. Thanks for listening.

What actually changes in Q4 every year, and what stays exactly the same? In this week's episode, Nik revisits a live conversation about the Q4 playbook for DTC brands with Harley Finkelstein, President of Shopify. Recorded on-stage at an earlier Q4 Summit, what Nik and Harley cover still applies directly to 2026, so it felt like the right time to bring it back! Harley opens with fresh data from a survey of 18,000 consumers, breaking down where holiday spending is headed, why discounting and free shipping are still the top two loyalty drivers, and why shoppers are starting their holiday planning earlier every single year. From there, Nik and Harley get into why novelty might be the most underrated Marketing tactic out there (like Gymshark literally turning off their site for Black Friday), how small founder led brands can out execute big companies by doing things that do not scale, and where AI is actually moving the needle on personalization versus where it is just noise. Whether you are locking in your Black Friday promo calendar or just trying to figure out where to focus before the Q4 rush hits, this conversation is packed with tactical takeaways you can use right now. And stick around for the end of the episode where Nik shares some important info about the upcoming 2026 Ecom Founders Q4 Summit, taking place on September 24th in New York City. Nik will be hosting and shares information on how to grab your free ticket. To learn more about the event, check out: https://ecomfounders.com/q4 --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠https://www.twitter.com/mrsharma⁠

Did you like the episode? Send me a text and let me know!! In the late 1980s, a tiny startup called Qualcomm kept losing massive trucking contracts — not to better technology, not to a cheaper product, but to something that didn't even exist. Their competitor was selling a promise, a delay, a ghost. And Qualcomm almost died for it. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's ultimate founder anxiety question from tuepodcast.net/askpi: "How do I compete in a saturated market against big, well-funded competitors?" The answer draws from Y Combinator archives, Forbes strategy pieces, startup veterans, and some of the most instructive David vs. Goliath business stories ever told — from Instacart vs. Amazon to Zappos vs. every retail giant in existence. The conclusion? Your biggest competitive advantage isn't your brilliance. It's their comfort. What You'll Learn: Why obsessing over your competitor's every move is the single biggest strategic error a founder can makeThe race car driver analogy that explains why looking at the wall means hitting the wallThe Justin.tv story: how copying a competitor's feature caused two companies to waste their own runway simultaneouslyWhy vaporware is a psychological weapon — and how Qualcomm survived itWhy competing on price against a well-funded Goliath is always a death sentenceThe Willie Keeler "hit them where they ain't" strategy and the blue ocean approachHow Maxim Integrated built a billion-dollar company by serving the customers giants couldn't afford to bother withHow Prego's extra chunky sauce discovered a hidden one-third of the American market that nobody was servingHow Absolut Vodka carved out a premium niche in a market where the product is legally identical to every competitorWhy Zappos and Digi-Key weaponized speed and customer service to outmaneuver corporate giantsThe 100X rule: why being 30% better isn't enough — and how Instacart solved the avocado problem Amazon couldn'tHow Cruise beat Google's decade-long self-driving head start by seeking out the hardest problems on purposeTimestamps: [00:00:00] – Introduction & The Listener Question[00:01:00] – Qualcomm vs. a Product That Didn't Exist: The Opening Hook[00:02:30] – The Classic Goliath Problem: How Every Ambitious Founder Gets Here[00:03:00] – The Race Car Driver Analogy: Why Looking at the Wall Means Hitting It[00:04:00] – Justin.tv (Later Twitch) and the Corporate Imposter Syndrome Trap[00:05:00] – The Blind Leading the Blind: When Both Competitors Are Copying Each Other's Mistakes[00:06:00] – The Theater Set Illusion: Why Your Competitor's PR Is Just Duct Tape and Panic[00:06:30] – Markets Support Multiple Winners: The Regional Bank Reality Check[00:07:00] – Stop Watching Competitors — Start Watching Alternatives[00:07:30] – Qualcomm's Full Story: Fighting Vaporware With a Real Product[00:08:30] – The Pork Chop Joke: Why Competing on Price Is the Fastest Way to Die[00:09:30] – Hawaiian Airlines vs. Southwest: How Well-Funded Giants Use Cross-Subsidization to Destroy You[00:10:30] – Willie Keeler's "Hit Them Where They Ain't" — The Blue Ocean Approach[00:11:00] – Maxim Integrated: Building a Billion-Dollar Empire on the Long Tail Nobody Else Wanted[00:12:30] – Howard Moskowitz and Prego's Extra Chunky Sauce: Finding the Hidden Cluster[00:13:30] – Absolut Vodka: Competing on Packaging When the Product Is Legally Identical[00:14:00] – The Meatball Shop & Bonobos: Do One Thing, Own It[00:14:30] – Weaponizing Speed and Customer Service: Your Two Asymmetrical Advantages[00:15:30] – Digi-Key: $2 Billion in Revenue With Zero Salespeople[00:16:30] – Zappos: How Human Customer Service Creates Loyalty Corporate Advertising Can't Buy[00:17:30] – The Psychology of the Sale: Addressing Hopes, Fears & Structural Tension[00:18:30] – What Happens When the Giant Wakes Up? The 100X Rule[00:19:30] – Instacart vs. Amazon: Why a Trillion-Dollar Company Couldn't Pick the Right Avocado[00:20:30] – Cruise vs. Google: Beating a 10-Year Head Start by Seeking the Hardest Problems[00:21:30] – Full Playbook Summary & the Final Provocative Thought[00:23:00] – Submit Your Question & Wrap-UpCompanies & Stories Referenced: Qualcomm / Omnitracs, Justin.tv (Twitch), Shelby.tv, Maxim Integrated, Prego (Howard Moskowitz), Absolut Vodka, The Meatball Shop, Bonobos, Digi-Key, Zappos, Instacart vs. Amazon, Cruise vs. Google, Southwest vs. Hawaiian Airlines Submit Your Question:

This week I sat down with one of my dearest girlfriends, and identity alchemist Adele Tevlin. Adele helps entrepreneurs, leaders, and visionaries move through deep identity shifts by blending cognitive behavior therapy, NLP, deep brain reorienting, and inner child work into something that goes way beyond mindset; it recalibrates the nervous system and core self-concept. What we get into: What it really means to have an "identity upgrade" and why it can feel like glitching in the matrix The difference between the world of illusion (fear, scarcity, lack) and the world of truth (abundance, alignment, ease) Why baby steps toward transformation are actually more exhausting than diving in headfirst  Adele about "hero doses" versus micro-doses of change How to protect your energy and stay in your ascension without losing your capacity for connection The real difference between information, integration, and embodiment Why some relationships naturally fall away (and come back) as your frequency shifts The story behind my talk at Pink Skirt Project   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Connect with Guest - Instagram | @adele_tevlin Facebook | @AdeleTevlinPage Identity Ascension Method | ACCESS HERE Website | adeletevlin.com   This episode is sponsored by: withinUs | Use the code JENNPIKE20 at withinus.ca for a limited time to save 20% off your first order and 20% off your first subscription order St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

Check your inbox. I bet there is a Black Friday email sitting in there right now from a course creator, a template shop, or a digital product seller, and I bet you skimmed it and archived it and thought "well, that's nice for them." Then you closed the tab and counted yourself out of Black Friday for another year. In this episode, I am making the case that Black Friday is for you as a family photographer, and no, it does not involve slashing your session prices.I am talking about this in the middle of August on purpose. Every year I watch family photographers ignore Black Friday until the Wednesday before Thanksgiving, then panic-post a mini session discount they never wanted to offer at a price they never wanted to charge. That is not a Black Friday problem. That is a missing system problem, and August is when you fix it.What you'll learn in this episodeWhy the version of Black Friday in your head (giant red banner, 70% off, JCPenney doorbusters) was never built for a service providerThe math that makes the course creator model fall apart the second a photographer copies itFour reasons Black Friday is worth your time, even with a small email listWhy a warm list of 200 local families outperforms 3,000 subscribers who forgot they downloaded something from you in 2022And So Much More!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-for-family-photographers-skip-the-discount/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Me (Dolly DeLong Education)

Black Friday and Cyber Monday can be some of the most profitable days of the year for your apparel brand, but success doesn't happen by accident. The brands that see the biggest results are the ones that start planning months in advance with a clear marketing strategy. I will walk you through how to create a successful Black Friday Cyber Monday strategy that attracts new customers, increases repeat purchases, and protects your profit margins. I'll share how to plan your product launches, discounts, marketing campaigns, customer service, and post-purchase follow-up while using key performance metrics to measure your success and improve future promotions.

Most business owners write off Black Friday because they assume it means offering heavy discounts their margins can't absorb. However, Stephanie Paradiso calls Q4 "spendy season" and argues the opposite: some of her clients earn 50% of their annual revenue in these months, without relying on discounts. Stephanie is a certified marketing strategist and founder of Inspired Social Collective, a creative agency built on studying what big brands do and adapting it for small businesses. In this bonus episode, Stephanie breaks down how every business type can capitalize on “spendy season,” why October is the month to float a low-risk "micro offer" before Black Friday, and the underrated buyback strategies to implement in January that turn holiday buyers into repeat customers. Connect with Steph Paradiso: https://www.instagram.com/inspiredsocialco/ https://www.instagram.com/stephparadiso/ ⁠⁠⁠⁠⁠https://inspiredsocialco.myflodesk.com/h1sw2nbe3b Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you like the episode? Send me a text and let me know!! A frontline worker broke into tears on a call with David Dean. She was afraid she wouldn't have a job in a year. That moment became the spark for a book — and for one of the most grounded, compassionate conversations about AI and human value in the workplace you'll ever hear. In this episode of Undiscovered Entrepreneur: Get Across the Start Line, David Dean — author of An Inbox Between Us and self-described Business AI Realist — joins Skoob for a deep, thoughtful conversation about what AI actually means for real people at every level of an organization. Not the hype. Not the doomsaying. The real relationship between humans and AI — and why getting that relationship right is the defining challenge of this era. What You'll Learn: Why David left large enterprise to write a book nobody else was writing — for the people nobody else was talking toThe written contract vs. the unwritten contract: how organizations actually run vs. how they say they runWhy lived experience and lived consequence are the real reasons we hire humans — and why AI can't replace thatHow AI is like the movie Multiplicity — and why your copies aren't all the sameWhy 79% of the workforce are "AI survivalists" just trying to do their jobsWhat organizational self-awareness means and why it's the competitive advantage of the AI eraHow to use AI as a behavioral mirror — analyzing patterns across client meetings, team dynamics, and organizational challengesWhy the human touch is more valuable right now, not less, precisely because of AIThe Star Trek/Scotty analogy for how AI accelerates human decision-making without replacing itWhy David calls himself a Business AI Realist — and what that means for your team or companyDavid's six-month goal: speaking engagements and becoming a go-to ground-level AI voice for enterpriseTimestamps: [00:00:00] – Introduction & Welcome[00:01:00] – David's Background: From Enterprise Tech to the AI Era[00:02:00] – The Digital Journaling That Became a Book[00:03:00] – What the Hype Gets Wrong: Talking About AI From Too High Up[00:04:30] – Why David Felt Like "a Little Guy" — and Why That Didn't Stop Him[00:06:00] – You Are an Entrepreneur If You're Helping People[00:07:00] – AI as Tool, Not Replacement: The Entrepreneur's Perspective[00:08:00] – Why Companies Hire People: Lived Experience & Lived Consequence[00:09:00] – The Written Contract vs. the Unwritten Contract[00:10:00] – The Final Human Decision: Where Accountability Must Stay[00:11:00] – AI as a Relationship: Slow Down, Figure It Out, Cultivate It[00:12:00] – The Multiplicity Model: Using AI to Duplicate and Offload Yourself[00:13:30] – Debating Yourself With AI: Devil's Advocate, Customer Perspective & Idea Extraction[00:14:30] – Friendly Candor With AI: Using It to Challenge Your Own Thinking[00:15:00] – The Behavioral Record: What Patterns in Your Data Reveal About You and Your Business[00:17:00] – When AI Tells You to Go Have a Conversation Instead[00:18:00] – Humans Are Craving Human Touch — More Now Than Ever[00:19:00] – Star Trek's Scotty Analogy: AI Accelerates Decisions Without Making Them[00:20:30] – AI Is Flawed Because It Mimics Us — and That's Okay[00:23:00] – The Pitfall He's Proud Of: Getting Kicked Around Enough to Know Who He Is[00:24:30] – Authenticity and Quiet Trust: Why People Respect How You Operate Even If They Don't Like You[00:27:00] – The Moment That Sparked the Book: A Frontline Worker in Tears[00:29:00] – The 79% AI Survivalists and Why Someone Needs to Fight for Them[00:30:30] – What the Book Covers — and Why It's Written to Resonate 10 Years From Now[00:31:30] – The Book: An Inbox Between Us — Available Now[00:34:00] – David's Six-Month Goal: Speaking Engagements & the Business AI Realist Platform[00:37:00] – How to Find David, the Book & Connect on LinkedInBook:

Mario Badescu began in 1967 when Romanian-born chemist and aesthetician Mario Badescu opened a small facial studio in his New York City apartment, creating simple, effective skincare formulas tailored to individual skin types. What started as a personal approach to skincare grew into a cult New York beauty brand, built around the belief that good skincare should be accessible, uncomplicated, and effective. In 1984, the Cabasso family acquired the business and has kept it privately owned and family-run ever since, preserving the brand's original philosophy while expanding it into a global skincare name. Today, Mario Badescu products are sold around the world, while the brand continues to operate its iconic New York salon and formulate products in-house. Joseph Cabasso, the company's president and a member of the family that has owned the brand for more than 40 years, has helped lead its evolution into a modern, globally recognized skincare business. Under Joseph's leadership, the brand has focused on reaching new generations of consumers without losing the accessibility, straightforward formulas, and New York heritage that made Mario Badescu famous. His approach has been to grow the business while staying true to what has always made the brand different: effective skincare, approachable prices, and a strong sense of authenticity. In this episode, Joseph also discusses: The brand still being family owned almost 60 years later How a 1960s New York facial studio became a global business in 74+ countries Growing from a tiny apartment operation to a huge physical operation  Martha Stewart has been a customer for more than 40 years The Drying Lotion became a cult product long before TikTok existed Why they're obsessed with keeping the products affordable, even during inflation We hope you enjoy this episode and gain valuable insights into Joseph's journey and the growth of Mario Badescu. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Mario Badescu at www.mariobadescu.com and on Instagram at @mariobadescu Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this episode, I'm breaking down the foundational blueprint I believe every woman needs for aging powerfully, not just gracefully. After three decades in this industry (and a lifetime of paying attention to my own body), I've distilled it down to seven pillars that show up again and again with my clients, students, and community. What we cover: Muscle & movement — why building muscle after 35 is your longevity organ, your insulin sink, and your protection from falling, not just an aesthetic goal Metabolic health — the blood sugar conversation hiding underneath fatigue, weight that won't shift, and mood swings, and why stable blood sugar is a longevity practice, not a diet Hormonal intelligence — learning to understand what your hormones are communicating instead of fighting or fearing them Nutrition fundamentals — why consistent eating and proper protein distribution matter more than any "perfect" diet Recovery & sleep — why sleep is where the real repair work happens, and practical ways to support it (especially for shift workers) Nervous system & stress — why chronic low-grade stress is one of the most underestimated accelerants of aging Identity & purpose — my personal favorite pillar, and the one most health conversations skip entirely   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE This episode is sponsored by: withinUs | Use the code JENNPIKE20 at withinus.ca for a limited time to save 20% off your first order and 20% off your first subscription order St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

If a quiet January makes your stomach drop, pull up a chair. I am giving you a behind-the-scenes peek at the session I recorded for the 2026 Black Friday Summit, which runs August 25 through August 27, and my session takes a different angle than most of the others you will see there. The other speakers walk you through a Black Friday that already happened. I am walking you through the plan I am building right now for my own photography business, before the cart ever opens.Here is the tough love I lead with: panic marketing is a pricing problem wearing a marketing costume. Quarter one is slower than molasses for most of us, and when January shows up with an empty calendar and no plan, we start slashing prices to get somebody, anybody, on the books. Thinking ahead is a skill you can train, not a personality trait you were born with, so in this episode I am spilling the tea on the seven steps I am working through for my own branding photography sale. Mostly, go grab your seat at the summit so you can catch the full session plus every other speaker! https://blackfridaysummit.com/What you'll learn in this episodeWhy panic marketing in January is a planning problem, not a marketing problemThe two money questions to answer before you choose a single Black Friday offerWhy I am selling ONE offer this year instead of discounting my whole menuThe booking chain I build and test by early September so I never answer an availability emailAnd so much more!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-plan-for-photographers/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Me (Dolly DeLong Education)

"Stop Living Like You're Running Out" Pastor Rhonda Davis Subtitle: No Scarcity in the Father's House I. Defining the Scarcity Mindset The World's Definition of Scarcity: Scarcity occurs when demand outpaces available resources, creating shortages, panic, and cutthroat competition. The Herd Mentality & Modern Panics: Pastor Rhonda illustrated scarcity using two real-world examples: The 2020 Toilet Paper Panic: How uncertainty and herd mentality caused citizens to clear store shelves out of irrational fear during the pandemic. The November 28, 2008, Black Friday Tragedy: A Long Island, New York Walmart where a worker was tragically trampled to death by a crowd driven by the panic of missing out on limited electronics. Even after announcements declared a death in the store, shoppers kept shopping. Black Friday vs. Good Friday: The world operates on a "Black Friday" mentality—driven by insufficient supply where one must fight, push, and kick to get theirs. Believers, however, live in a "Good Friday" reality. A decree has gone across the Earth that a Man died for us, paying the full price, so we no longer need to desperately "shop the aisles of the world." Four Pillar Truths of Divine Abundance Pastor Rhonda outlined four foundational pillars showing why scarcity has no place in the life of a believer: 1. You Are Chosen Before the Earth Was Formed: According to Ephesians 1:4-5, God loved us and chose us to be holy and blameless before the creation of the world. Adopting us into His family gave Him great pleasure. Sonship Over Scarcity: A scarcity mindset makes you tightly grasp what is in your own hand; a sonship mindset teaches you to rest in and trust what is in your Father's hand. 2. You Are Accepted Accepted in the Beloved: Citing Ephesians 1:6, believers are fully accepted in Christ. Human acceptance is fickle, but divine approval is settled. Antidote to Insecurity: Accepting at the core of our being that we are chosen by God is the divine antidote for insecurity, neurotic fear, and the exhausting drive for human validation. Personal White House Testimony: Pastor Rhonda shared about her recent invitation to the Eisenhower Executive Office Building at the White House for a Women of Faith briefing. Despite initial thoughts of insecurity ("Who am I to be here?"), she covered her mind in prayer, walked in as a daughter of the Most High God, and experienced divine favor, connections, and peace without needing to jockey for position or prove herself. 3. You Are Redeemed The Redeemer's Business: Redemption (Jehovah Goel) means to buy back, pay a ransom, restore, and atone for mistakes. God specializes in cleaning up what humans mess up. The Expiration Date on Trials: Citing Isaiah 43:1-2 and Jeremiah 29:11, Pastor Rhonda declared that whatever hard situation a believer is facing does not have the right to own them. In God's economy, every trial and season of suffering has an expiration date. Kairos Time vs. Kronos Time: Humans live in linear time (Kronos), but God operates in appointed, strategic time (Kairos). God can accelerate restoration and make up for years of lost ground in a matter of days. 4. You Are Adopted From Chains to the Table: Citing John 1:12-13 and Romans 8, adoption gives us the Father's name, a seat at His table, and joint-heir status with Christ. Redemption breaks the chains, but adoption brings us into the family. The Story of Josiah Brian Giles: To illustrate adoption and restoration, Pastor Rhonda shared the powerful story of her nephew, Josiah: In 1996, her brother Brian visited Romania and was moved by an infant named John Christmas, who was rocking himself in an orphanage bed. Brian adopted him, changed his legal name to Josiah Brian Giles ("Josiah" meaning God will heal/support), and brought him home to Tennessee. Despite being adopted into a loving family, life brought complicated turns, including a parental divorce and years of separation from the family. Father's Day & Deathbed Restoration: After years of silence, an 18-year-old Josiah unexpectedly walked back into the family homestead on Father's Day. Years later, on August 13, 2025, as Pastor Rhonda's father lay unconscious in hospice, Josiah entered the room. For two hours, aunt and nephew sat together, poured out their hearts, cried, laughed, and reconciled. Shortly after Josiah kissed his grandfather goodbye and declared he would see him in eternity, their father passed peacefully into heaven. Full Restoration: Pastor Rhonda presented a photo of all the grandchildren restored together at her father's gravesite—a living picture of how God restores lost prodigals and completes family stories. Scripture Index Here are the primary scriptures read, cited, or expounded upon during the service: Galatians 4:4-5 > "But when the fulness of the time was come, God sent forth his Son, made of a woman, made under the law, To redeem them that were under the law, that we might receive the adoption of sons." 2 Corinthians 9:8 > "And God is able to make all grace abound toward you; that ye, always having all sufficiency in all things, may abound to every good work." Ephesians 1:4-6 > "According as he hath chosen us in him before the foundation of the world... Having predestinated us unto the adoption of children by Jesus Christ to himself... To the praise of the glory of his grace, wherein he hath made us accepted in the beloved." Isaiah 47:4 > "As for our redeemer, the Lord of hosts is his name, the Holy One of Israel." Isaiah 44:6 > "Thus saith the Lord the King of Israel, and his redeemer the Lord of hosts; I am the first, and I am the last; and beside me there is no God." Isaiah 43:1-2 > "But now thus saith the Lord that created thee, O Jacob, and he that formed thee, O Israel, Fear not: for I have redeemed thee, I have called thee by thy name; thou art mine. When thou passest through the waters, I will be with thee..." Jeremiah 29:11 > "For I know the thoughts that I think toward you, saith the Lord, thoughts of peace, and not of evil, to give you an expected end." Jeremiah 50:34 > "Their Redeemer is strong; the Lord of hosts is his name: he shall thoroughly plead their cause..." John 1:14 > "And the Word was made flesh, and dwelt among us, (and we beheld his glory, the glory as of the only begotten of the Father,) full of grace and truth." Matthew 20:28 > "Even as the Son of man came not to be ministered unto, but to minister, and to give his life a ransom for many."   1 Peter 1:18-19 > "Forasmuch as ye know that ye were not redeemed with corruptible things, as silver and gold... But with the precious blood of Christ..."   John 1:12-13 > "But as many as received him, to them gave he power to become the sons of God, even to them that believe on his name: Which were born, not of blood, nor of the will of the flesh, nor of the will of man, but of God."   1 John 3:1 > "Behold, what manner of love the Father hath bestowed upon us, that we should be called the sons of God..."   "Thanks for listening! For more information, visit churchoftheharvest.com. Don't forget to follow us on Facebook and YouTube @cothcleveland.

Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national "Big Boss Energy" campaign.It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming baby, Elysia went looking for a product that didn't exist and decided to build it herself.In this episode, Elysia sits down with Nathan Bush to break down how she created a feeding category from scratch. We get into why she built the brand before she had a product, why she handed prototypes to high-profile mums instead of waiting for perfection, and the wild story of answering a copycat competitor by borrowing Adrian Portelli's jet for a Black Friday film. Elysia is refreshingly direct about the numbers, why she stopped chasing top-line revenue on Meta and moved into Baby Bunting, why she runs her own ad account, and why she'll never hand customer service to AI. Plus building a brand while raising three kids, and launching the Go-Box while she was in labour.Brands and tools mentioned: Mekė Baby, Baby Bunting, The Memo, Australia Post, Shopify, Meta, TikTok, ClaudeThis episode is brought to you with thanks to our partners: 

Kelsey Lee, owner of Potluck Kitchenware Store in Ely, Minnesota, shares how her business navigated the challenges of wildfires, the unique culinary traditions of the Northwoods, and the importance of community and learning. Discover her insights on store curation, local culture, and must-have kitchen tools.A few items mentioned in the Podcast available at POTLUCKPierogi Love and The Elements of BakingVisit Ely, Minnesota for fun things to do year-round! Whether you are looking for a place to stay, a delicious meal, a hiking trail, or an immersion experience, we have businesses ready to meet your needs.Original Transcript Follows:Stephanie Hansen (00:01.176)Hello everybody, welcome to Dishing with Stephanie's Dish, the podcast where we talk to people in the food space. And today I'm with Kelsey Lee. She is the owner of Potluck Kitchenware Store. And Potluck is in Ely, Minnesota, which is my second home. And I've been doing a little mini-series to help people get familiar with some of the businesses that have been impacted by the wildfires this summer. The wildfires, as we currently stand, are in a high form of containment.Smoke in the town has been virtually non existent and people are coming back to Ely, but it has been a dramatic turn in what was looking to be a great summer. Welcome to the program, Kelsey.Kelsey Lee (00:41.088)Thank you so much for having me on.Stephanie Hansen (00:44.2)What does it feel like when, you know, you're starting out on your summer and July fourth has just happened and something that you couldn't have predicted as a business owner, like a wildfire comes into town?Kelsey Lee (00:50.389)it feels like such a jolt and especially with wildfire there's a there's this sense of kind of unknown danger known but unknown danger and i this was the first summer of wildfires that were quite close to town during my time of owning the business the last time we had any a wildfire anywhere near potluck or elite largeI was an employee of Potluck. I wasn't the owner. So I was making, I was sort of executing on decisions as opposed to making them myself. So, you know, your first thought is about air quality and evacuation zones and all of that. And then sort of secondarily you wonder if it means the end of the season. And for me this year, that was an especially weighty question because what I've seen over the last couple of years is that our what whatis commonly known as our summer season, actually extends quite far into the fall. I've seen growing sales numbers in September and October over the last couple of years. And so you really don't want to see your season kind of come to a close when really it's like just getting started. But I'm really happy to say that what I've seen is very much to the contrary. This so two weekends ago on what would have been our blueberry art festivalI saw huge numbers of people in town. I had amazing sales. I've talked to other business owners who had a similar experience. So it feels like our kind of recurring visitors and also our seasonal residents have really rallied to support Ely. and I personally am just so grateful for all of the messaging around Ely is open for business, like conditions here are safe, we welcome you, we encourage you to do your Christmas shopping. all of thatfor in my case and the case of many of the retailers I've spoken to has just been incredibly successful.Stephanie Hansen (02:59.584)It's kind of funny because I am a person that does a reverse commute. I my husband lives in Ely in the summer and I usually head there on Saturday in the afternoon and come home on like a Monday or a Tuesday. And the air quality in the Twin Cities has actually been worse than in Ely. So it's it's been a kind of a strange summer.How hard is it? So you have a great selection of cookbooks. You really do a great job of curating. You've got all the cast iron things that one would expect at a kitchen store in the Northwoods, but you've also got beautiful dishware, some small appliances, all the cute funny towels and napkins and cocktail and entertaining things that you might use at the cabin. How do you curate the store?With such a big percentage of folks being summer residents, does it change?Think it's a really interesting challenge. I actually love doing the buying for the store. I do it all myself because my market really exists as like three segments. And over the years of working here and then being an owner-operator, I've really gotten to know those segments by their general characteristics, but also individuals, right? So I'm getting feedback and product requests and things all the time. and so I think of my customer market as being comprised of seasonal residents. So people who come up for the summer, like you you have a s you have a second home, you have a second kitchen, you're hosting, you're cooking, you are really looking for anything you would be looking for at your main home in your kitchen, right? So like I'm I'm stocking a lot of the supplies that series cooks and bakers need on a regular basis. And then my second market are what I would say what I would call are are kind of like pass-through visitors orAre guests of the seasonal residents. So these people, they're looking for souvenirs, they're looking for hostess gifts. For those folks, the size and weight of items is very, very important. People are looking for something to tuck into their luggage, or they're looking for like a last-minute gadget or something to use on a boundary waters trip. So that's maybe the most varied kind of use case scenario in that second group.and then my third segment are my year-round residents. and their needs vary quite a bit as well. they comprise just a huge percentage of my holiday market, which has been great that we've brought in more holiday specific things, both decor, but really mainly all of the specialty holiday baking over the last few years. and the local market has just grown and grown as I've learned what people are making. and what they need in the kitchen around that time of year.Stephanie Hansen (05:55.673)What do you find are people making? Is it different than what you expected? Like are you, you know, is it bunt pans and cast iron or is it sourdough accessories andKelsey Lee (06:09.55)Yeah, huge. I sell huge numbers of Benettons and LOMS and proofing containers and all of that for sourdough. Sourdough is big year-round, I think is really exciting to say. but what I find most exciting is that especially around the holidays, the cultural culinary traditions of this area really come alive. So people are asking for things for lefsa orSandbuckles or I'm sure I didn't say that quite right. or petitsa, of course. and so it's fun to try to as I'm accommodating those requests, learn about which families have which culinary heritage, you know, and over time you sort of learn like, yes, this family, they make leftsa on Black Friday or the Saturday or whatever. So we really have a surprisingrange of not only wants, but really needs, you know, because many people in this area are making all of their bread from scratch. They're making all of their yogurt. They are participating in, you know, a CSA or they're taking like a butchering class at the folk school. And so the needs really vary, which just makes it exciting from a buying standpoint.Stephanie Hansen (07:24.78)I've been going to Ely for 35 years. and I can say that the culinary world there has expanded and changed, with the folk school certainly offering more classes, but also I think during COVID, a whole new type of person moved into Ely, younger folks, more families.I have seen a lot more people coming from either coasts and coming for the water, the nature, and just the lovely changing of the seasons in Ely. Has that changed things for you or made it more interesting?Kelsey Lee (08:03.153)Yes, much more interesting.And over the last year I've really solidified a partnership with the folk school in terms of not only sponsoring all of their nourishment program areas, but just increased communication with them about upcoming cooking classes. and this last spring we collaborated on a pie dough making workshop at one of the like spring women's retreats at YMCA Camp du Nord up here. so I II see the folk school as being really a critical kind of partner for people, for me to grow awareness of my business, but also as far as preserving and sharing the culinary traditions of this area.Stephanie Hansen (08:52.471)The director of the folk school, Lucy, is my daughter's WIDJI sister. They went on a a long camping adventure together and have been friends ever since, you know, when you are in the Arctic for 30 some days with someone, you really form a bond. And it's been fun to watch Lucy and that folk school grow. And also the Duluth folk school is also growing. So just getting that awareness of, you know, that there's a lot of things to do in the North Woods, even if you're not a paddler necessarily.Kelsey Lee (09:23.896)Yes. Yes, absolutely. And I see the folk school as being like, you know, if if you're gonna connect with one touch point for activities and and even community events in the Northwoods, I think the folk school is it. Absolutely. Yeah.Stephanie Hansen (09:38.325)It's interesting too. You know, I'm part of the pickleball club in Ely that's fairly new. There's also the folk school. There are a ton of events that are happening through Ely Connect, which is geared more towards new residents. I really am impressed and excited about the future of Ely just for myself as I spend more time there. And maybe, you know, at some point I'llI don't know, am I ever gonna retire? Probably not, but the ideas in my mind that I could and that there is a place that has such a rich learning path is really kind of fun.Kelsey Lee (10:11.699)Yes. my friends and collaborators at Boundary Waters Connect do a bunch of things. They connect with perspective and new residents. They host the Tuesday group series in town and theyvery accurately characterize Ely as a super curious community. This is a place where people are very skilled. They're sometimes quiet about the skills that they hold. But if you show genuine interest, people are more than happy to share with you the skills that they have acquired on their own, skills they learned through their family. It's a place that is very fertile ground for non-competitive and intergenerational learning, which is really beautiful.Stephanie Hansen (11:03.747)There's also a lot of diverse political beliefs in Ely that seem to exist side by side in a way that I've never seen anywhere else. You have people that have very intense passions about the boundary waters and wanting to prevent mining from going into the boundary waters. And then you also have a very robust community of people that believe that the prosperity of the town historically and potentially in the future is based on mining. And these two things seem to be able to coexist in this really small town of mutual respect and understanding for the most part. it it makes I think Ely so unique in that, you know, you could go and learn how to build a birch bark canoe next to someone that might be completely different than you ideologically.But yet also your neighbor. And I love that that is how this community is fostering growth in learning and growth in how the town is growing. Are you have you experienced that as new people have come in?Kelsey Lee (12:10.818)Yes, absolutely. and I think that comes from it feels a little a little like old-fashioned neighborliness, which can sometimes swing in sort of a gossipy direction when we think about, you know, that small town living. And there's always gonna be an element of that there. But really it comes in my experience, the respect and tolerance comes from a deep understanding that we all need each other.Because of where we live, because of the seasonality of our economy, because our winters and even our summers can be very harsh in certain ways. we have a reliance on our neighbors. And we need those relationships, you know, to look out for not only ourselves but also our community. yeah.Stephanie Hansen (13:00.373)Yeah. I you do get that sense of, you know, like I've been there w in the wintertime when, you know, you get a foot and a half of snow and you need your neighbor to plow you out and you're standing at the end of the driveway as someone comes by with a plow and you're like, Hey, can you help me out? Or your car gets stranded orKelsey Lee (13:17.949)Yeah. Yeah. Yeah. And people are more than willing to help. It is this is the first place I have lived with that kind ofthat kind of neighborliness and it is I'll be honest it can be a little foreign and a little like suspicious at first. so a story I like to tell is when my husband and I moved to Ely as we were and I don't know how this came about at all. To this day I have no idea. But I have a lovely neighbor named Alana. She somehow found out not onlythe day that we were arriving, like moving into our house, but also roughly the time that we were arriving. And as we pulled into our garage, she was standing in the yard with the neighbor from the other side and they were there ready to greet us. and if you're moving from a big city or you've never experienced that before, it feels really odd and it feels like people are surveilling you or you're you know whatever. but really it comes from that kind of old fashioned spirit of like we want to welcome you, we want to know who you are, because we want to immediately have this sort of neighborly relationship with you. so that that stories like that prevail all over town.Stephanie Hansen (14:40.599)Yeah, I would agree with that. All right. So since you're the kitchen expert, I have to ask you some kitchenware things. could you tell me three things that you're excited about in the store for cooks?Kelsey Lee (14:55.008)Yes, absolutely. I actually have I have a little cart here of products that I really want to show. so the first and this one is geared a little towards people who like are in a cabin, are on the go, you know, s have are space limited in their house. I'm really proud to say that as of a couple of months ago, Potla Kitchenware is a retailer for Vitamix, which is a fantastic brand, of course.This is their five-speed immersion blender. What I love about this is this will blend ice for you. This will do anything that a normal blender will do. It's not just for soups, it's not just for mashed potatoes. this is a workhorse in the kitchen and it it weighs quite a bit for an immersion blender, but it takes up virtually no room compared to your standard kind of countertop blender. so the the larger point I want to make with this is that.to get the power that you need, you don't always need the appliance with the biggest footprint. Especially when you're when you're looking at a quality brand like Vitamix. So this one I love. Absolutely, yes. And that's part of my something I'm managing always is either somebody is in one of the many houses in Ely with teeny tiny kitchens or they're in a cabin or they're in a travel trailer or whatever. So space is always at a premium for my customers here at the store. Yeah, and in a small space.Stephanie Hansen (16:21.251)Right, so that's a great recommendation. I didn't even know they had an immersion blender.Kelsey Lee (16:24.988)It's fantastic. Yes, yes, yes. another thing that I love is this, which is a really odd. This is an odd looking thing. this is one of many high-functioning, colorful, bizarre looking tools from a company called Dream Farm. They are based in Australia. They are next level when it comes to the functionality of kitchen tools.They all have weird names and they all look really weird, but they're fantastic. So this is their chopping spatula. The flexibility here is wonderful. This is what you want to use to get under eggs, under pancakes. it's designed to sit on the counter like this, so it's never gonna get your counter dirty. simplifies cleanup, and then this offset chopping edge you can use for like chopping ground beef in a skillet as you're cooking.it's designed to give you that kind of cutting edge as well. so this is just one of many just fantastic designs from Dream Farm. so if you're if you're looking for something that's not only like beautiful to look at in the kitchen, but also gonna give you added functionality, Dream Farm is a a brand that I love.Stephanie Hansen (17:41.131)It almost looks too like you could use it as like a what is that thing called when you're making sourdough and you're trying to get in and underneath the bread?Kelsey Lee (17:49.165)yeah yeah like a bench a bench scraper maybe. Yeah yeah it's it's flexible enough but also firm enough. I think you totally could. Yeah, yeah. Just kind of get get your dough started. Yeah, absolutely. yeah. And then you asked about things for cooks. So I am gonna show you this. So this is from Dubouillet, which is a French cookware manufacturer.This is carbon steel, but this is kind of carbon steel meant for the every person. This is lower maintenance carbon steel. carbon steel is very much like cast iron in the sense that you typically have to establish and then maintain a layer of seasoning on carbon steel cookware. This one is from their blue carbon line. This one they heat treat at the factory. so you don't have that seasoning maintenance for this. This you exactly.Stephanie Hansen (18:45.539)People will love that.Kelsey Lee (18:47.007)You use this right away. lower maintenance. And my favorite thing about this line, given where we're located, is this you can use over a campfire. And it's comparatively much lighter than carbon steel pans typically are. So this is great for a canoe trip. You just get one of the larger pans, it's like you cook everything in it, safe to use over a campfire, cleans up super well. So I've been really thrilled to bring inStephanie Hansen (19:06.262)Love it.Kelsey Lee (19:16.094)Not only the standard carbon steel, but also the blue from WA. Yeah.Stephanie Hansen (19:20.941)Okay, I like that and I'm always looking for the best nonstick pans because I do use my cast iron as a nonstick pan, but sometimes when you're doing eggs you want something a little different.Kelsey Lee (19:31.421)Yes, yes, yes. And carbon steel, we're predominantly a cast iron household, simply because cast iron lasts forever and we haven't had a reason to upgrade to carbon steel, but carbon steel is just it's it's a smoothness that like you really don't find with most modern cast iron. it's just a fantastic cooking surface. Yeah.Stephanie Hansen (19:52.601)Okay, since I know you have a cart there, let's do two more. Do you have two more things?Kelsey Lee (19:56.559)Yes, do you want things for cooks or do you want things for the home? Okay, perfect. so let's see. one so one little thing that I want to share as like a shout out to bakers. so this is the Danish dough whisk from King Arthur Baking. It's a triple loop, which some people look for. There's a whole debate out there about how many loops you want in your dough whisk. this one I want to showcase becauseI have been just thrilled that King Arthur is once again offering their their baking products, not their flowers, not their baking mixes, but their actual baking tools. They've recently made those available at wholesale. And that's a big deal because they had a huge wholesale program prior to COVID, and then they suspended wholesale operations during COVID, and it's been several years without.that we haven't been able to obtain these baking tools here at the store. So when I saw that they were available once again, I was just just so so happy. Yes. So King Arthur makes a fantastic cookie scoop and dough whisk and pastry brush and just a lot of those baking essentials. in addition to wonderful, wonderful cookbooks as well. They're a go-to resource there too. yes. So that one I'm happy to showcase. And thenStephanie Hansen (21:14.253)Great.Kelsey Lee (21:18.25)I also want to show the very trendy, but appropriately so. These are geometry towels. these are made from entirely from recycled plastic water bottles. so a very sustainable choice. This is their, I'm gonna show you dimensionally. This is their kitchen towel. It's it's huge. It's 18 by 30. It isStephanie Hansen (21:40.333)Yeah, it's huge.Kelsey Lee (21:44.328)incredibly absorbent of both liquid and dust. I use these here at the store to dust, just incredibly grippy no matter what you're trying to clean up with them. and Geometry continues to partner with artists and designers. So they always have new capsule collections coming out and they are just so design forward. They're light years ahead of all any other textile brand on the market. yes. So I love it. You've given me some things to come in and check out next week.Kelsey Lee (22:15.817)yes, yes, yes, yes. And they they have seasonal collections too, so they make great gifts. and they've recently unveiled table linens as well. table runners, placemats, all of those. Yes, yes.Stephanie Hansen (22:27.188)cute. Okay, before we leave, I'm gonna ask you for two cookbooks that you're excited about because I know you've curated a lot of great cookbooks in the store.Kelsey Lee (22:38.448)Yeah. you'll have to forgive me. I'm gonna turn around a little and just take a look. ooh, yes, so the first one is a very easy choice. This one is called The Elements of Baking by Katerina Sirmelsch. I'm sure I booked that. Apologies. Apologies, apologies. So this gives you for bakers, you know, bakers are likeThat's a very formula and sort of accuracy driven endeavor. And this gives you the formulas and tables that you need to make any recipe gluten-free, dairy-free, egg-free, or vegan. It is, yes. It is, it's a bit of a tome. I mean it's like it is a thick for sure. But this is just a page of photos of breaking down lumpy versus smooth pancake pattern.Stephanie Hansen (23:20.877)Wow. Okay. That's helpful.Stephanie Hansen (23:27.681)Yeah, it's a resource book.Kelsey Lee (23:36.43)You can see they give you a side-by-side. so if you're somebody who is a trying to accommodate, trying to get away from recipes while accommodating gluten-free, dairy-free, egg-free, or or vegan eaters in your household or you yourself, I think this is a great resource to build that knowledge base to then be able to adapt any recipe yourself moving forward.Stephanie Hansen (23:58.337)I love it. All right, let's go for one more cookbook and then we'll wrap it up.Kelsey Lee (24:03.287)Perfect. what I want to go for here. So this maybe seems like an odd choice. so it's pierogi love. Getting back to like you know culinary traditions. This one I brought into the store just to kind of round out my hand pie dumpling offering. And just this summer I think I've probably sold almost two dozen copies. People just love there's something about a pierogi.so I love this one because it's not gonna take up a lot of space on your shelf, but you just get such a range of recipes in here. you have a photo for every recipe. and I just love the idea of like putting a ruben in a in a pierobi. You just you know you you take something, something large, something unexpected, put it in one of these, it's just a delight. SoStephanie Hansen (24:58.381)The more diversity I've explored in the kitchen through the television show that I'm working on, I've realized like every culture has a hand pie, every culture has like a flatbread of something. It's it's very interesting when you start to just meet with people and how they all make their specialties from their heritage, but that how they're all sort of linked also.Kelsey Lee (25:06.238)Yes. Yeah, for sure. Yeah. I l I love that something as delightful as a flatbread or a hand pie is like truly a thread that unites all of us.Stephanie Hansen (25:32.259)For sure. And that sort of wraps up what we've been talking about, which is community and learning about your neighbors and supporting your neighbors. Kelsey, are you online for people to shop your store?Kelsey Lee (25:45.063)We are online. We're not yet doing sales online. we actually just yesterday launched a a very beta version of our website, so you can find us at potluckkitchenware.com. our hope is to have at least gift card sales online in time for this upcoming holiday season. so you can find us online there. We are also on Facebook and on TikTok.Stephanie Hansen (26:10.677)Okay, we will make sure to follow you. Thanks for spending time with me today. You guys, please visit Ely. You can find a lot of information about Ely businesses at visitealiemn.org. they've got a whole list of all the businesses in town, events and Harvest Moon Festival is coming up in September. That's a big event for the retailers and for folks to come to town in September. I'll be looking forward to that. Kelsey, thanks for your time today.Kelsey Lee (26:37.283)Yes. Thank you so much, Stephanie. It was great to be with.Stephanie Hansen (26:41.197)All right, we'll talk soon. Okay, bye bye.Thanks for reading Stephanie Hansen's @StephaniesDish Newsletter! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcastSubscribe to DTC Newsletter - https://dtcnews.link/signuppilothouse.coEvery year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together, and the through-line hasn't changed: brands sprint through summer, look up at the end of October, and realize the Halloween sale and Black Friday are on top of them with none of the groundwork done.If you run meaningful spend on Meta, this is the checklist to work through before the CPM doubling kicks in.What you get:Stocking the pond. Low-cost lead gen and engagement campaigns at 5% of budget (or less), optimized to engagement instead of purchase, so Meta buys you cheap eyeballs now that become warm retargeting audiences in November.The giveaway playbook, start to finish: partner bundle (the beer brand and the beef jerky brand), a $750 prize, a squeeze page, leads firing on signup, and an October 15 end date. The FOMO purchases from non-winners are typically what push the giveaway spend into the green before the dripping even starts.The audience-window answer: engagement audiences hold up to 180 days, purchaser lists now build to roughly 720. Engage someone in August and you can still recall them for Black Friday.Warming the algorithm: start ramping spend two months out, 10 to 15% a week, instead of a 500% budget jump on November 1.Value-based lookalikes in the Andromeda era. Export your top 500 purchasers by lifetime spend, upload, build the 1% lookalike. Less central than it used to be, still working.The CAPI audit: if your events manager shows a 5 or 6 out of 10, you're not sending enough parameters back. Click IDs, event IDs, name, email, phone. Target an 8 or 9.The invoicing trap. Meta has moved brands to monthly invoicing, and an unpaid invoice can pause your account until it's resolved. Check your payment settings and your spend limit now, and set the limit way above what you plan to spend.Offer architecture: why tariff-squeezed brands can finally offer again, sitewide vs. tiered thresholds, which catalog shapes suit which structure, and why you test at 5 or 10% off in an end-of-summer sale instead of guessing at 40 in November.Creative as the gift guide: "perfect gift for your wife" hooks, unboxing reels, catalog frames with Christmas theming, and countdown urgency tied to real shipping cutoffs. No smoke and mirrors.ASC structure: one broad Advantage Plus campaign with the full catalog, plus manual bottom-funnel catalog campaigns per collection so you have levers to pull during peak windows.And Lennying a campaign. Eric's Of Mice and Men metaphor for over-managing an account to death, plus Jacob on why human interventions during volatile weeks add to the volatility.Who this is for: media buyers, retention leads, and founders who want their November spend converting instead of prospecting.What to steal: the 5% engagement budget, the giveaway structure with a pre-BFCM end date, the CAPI parameter audit, and the payment-settings check you should do today.Timestamps:00:00 Pre-Warming Your Q4 Audience05:00 Building Leads Before Black Friday11:00 How to Warm Up Meta's Algorithm18:00 Testing Your Q4 Offers Early28:00 Managing Meta Performance VolatilitySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF637Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

November is synonymous with Black Friday, great deals but what cost? Over consumption is endangering our already fragile planet. Is it time to change our ways? This week Do You Really Know is highlighting concepts and initiatives about reducing our consumption. All week long we'll be discussing anticonsumerist trends as an alternative to Black Friday. Zero waste is a good example of one that has become very popular in recent years. The practice helps reduce consumption of non-recyclables but it's also plain common sense. Let's look at some simple ways to recycle waste at home and also save some cash while you're at it. What about composting fruits and vegetables? What about food that has already gone bad? What about waste that isn't organic? In under 3 minutes, we answer your questions! To listen to the latest episodes, click here: ⁠⁠What is premium mediocre - the illusion of luxury?⁠⁠ ⁠⁠What is Gross National Happiness, a potential alternative to GDP?⁠⁠ ⁠⁠Why are my ears ringing?⁠⁠ A Bababam Originals podcast, written and produced by Joseph Chance. First Broadcast: 23/11/2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Pastor Tyrone Johnson, accompanied by First Lady Andrea from Serve Jesus Church (Deke Ministries), spoke at Church to Harvest during their Wednesday evening service. Introduced by Pastor Rhonda, who highlighted their ongoing seven-year outreach partnership, Pastor Tyrone shared his personal journey into ministry, including his early desire to serve, surviving a serious car accident that reinforced his calling, and his work as a hospice chaplain. The core message centered on John 20:21—"As the Father sent me, I am sending you"—as Pastor Tyrone emphasized that every believer is called to active ministry. He argued that Christians are meant to act as ambassadors of God's love rather than gatekeepers or "bouncers," using their unique gifts to serve others in daily life. He explained how Deke Ministries operates its "Welcome Home Church" outreach every Saturday at 485 Lowry Street. The program provides hot meals, clothing, supplies, and worship services to the local homeless population and surrounding community without judgment, treating every person with dignity and unconditional love. Pastor Tyrone also detailed how the ministry equips believers to serve through structured training programs. These include brief Saturday morning onboarding for new volunteers, a four-week Bible study covering core Christian doctrines, and ongoing practical lay-ministry training. He outlined immediate physical needs for their neighbors in the nearby tent city—such as winter coats, boots, toiletries, and pop-top canned goods—and shared upcoming goals for the ministry, including a Black Friday food truck festival, the annual Serve Jesus Gala in June, a Back to School program in July, and plans for a monthly thrift sale to help fund their efforts. "Thanks for listening! For more information, visit churchoftheharvest.com. Don't forget to follow us on Facebook and YouTube @cothcleveland.

Two-thirds of holiday shoppers are using AI tools like ChatGPT and Perplexity to find and compare products, bypassing traditional search bars. Neil Twa dives into why your Amazon listings might be invisible to this massive audience and what you can do about it. After reading a Retaildive article, Neil was struck by the fact that 67% of shoppers have already adopted AI for their purchasing decisions. He shares a real-world example from a home goods brand that, despite having a strong product and reviews, is missing out on visibility. Neil outlines three critical moves to make before Black Friday, applicable whether you're making $5,000 or $500,000 a month. These steps are crucial for ensuring your listings are optimized for AI discovery. If you're realizing your listings need to work harder across more platforms than just Amazon, this episode is a must-listen. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=epNone Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep-draft

Lauren Tickner: Why a Million Followers Can Still Make You Less Than $10K a MonthA huge audience doesn't automatically build a valuable business.In this episode of Dawn of a New Era: The Billionaire Brain Podcast, Dawn McGruer sits down with entrepreneur Lauren Tickner for a refreshingly candid conversation about personal branding, social media, AI, scaling and what success really looks like once you've already made the money.Lauren has built three seven-figure businesses and became a millionaire at 23 — but some of her biggest lessons have come from questioning the very strategies that helped her get there.She reveals why she now sees the traditional personal brand as potential “golden handcuffs”, including the story of a former client with more than one million followers who was making less than $10K a month.Lauren also shares what happened when she lost access to her 128,000-follower Instagram account and 50,000-follower Facebook profile for months — and why her business carried on regardless.Her philosophy? Stop thinking about social media and start thinking about business media.Dawn and Lauren explore why follower count is a poor measure of commercial success, how micro-niche authority can outperform mass influence, and why every piece of content needs a clear connection to what your business actually sells.They also get into Lauren's dramatic shift from 47 employees to just four, how AI has helped her build a leaner and more profitable company, and why scaling doesn't necessarily mean more people, more clients or more complexity.Lauren openly shares the less glamorous side of entrepreneurship too — burnout, refunding more than $400K in clients she no longer wanted to work with, a Black Friday campaign that generated virtually nothing, and one hiring decision she estimates cost the business millions in opportunity.In this episode, you'll discover:Why one million followers can still translate into less than $10K a monthWhy Lauren believes a personal brand can become “golden handcuffs”The difference between building a following and building micro-niche authorityWhy Lauren treats social media as business media and a traffic sourceHow her business survived losing access to 128K Instagram followers and 50K Facebook followersWhy your content strategy has to begin with what you actually sellHow to use sales-call transcripts and AI to uncover the exact language your customers useWhy Lauren calls this process “brainwave inception”How she went from 47 employees to four while increasing profitabilityWhere human intelligence still matters when implementing AIWhy revenue can be vanity while profit creates freedomHow founder burnout changed the way Lauren thinks about growthWhy she refunded more than $400K rather than keep the wrong clientsThe Black Friday failure that convinced her to stop chasing the beginner marketThe hiring mistake that ultimately cost her millionsHow Lauren is using AI agents to research prospects and create personalised one-to-one outreachWhy the question founders should be asking is no longer “How can I do this?” but “What would I need to tell AI to get it to do this perfectly?”Key moments00:49 — Going from 47 employees to four with AI02:13 — Why Lauren now defines success as freedom06:25 — More revenue, less profit: the hidden cost of a big team11:49 — Human intelligence + artificial intelligence16:01 — Why personal brands can become “golden handcuffs”17:48 — The million-follower business making less than $10K a month20:52 — Losing 128K Instagram followers without hurting the business21:11 — “Business media, not social media”23:56 — Finding the before-and-after your customer actually wants25:41 — Using AI and customer language for “brainwave inception”30:48 — The Black Friday campaign that made virtually no sales33:18 — The hiring decision that cost millions in opportunity45:10 — Lauren's AI-powered personalised prospecting system46:55 — The AI question every founder should start askingIf you're building a personal brand, growing an audience or scaling a founder-led company, this episode will challenge you to look beyond followers, headcount and revenue — and ask a much more important question:Are you building attention, or are you building an asset?Connect with Lauren TicknerFind Lauren by searching Lauren Tickner on YouTube, Instagram, LinkedIn and Facebook.Support the PodcastEnjoyed this conversation?Subscribe to Dawn of a New Era, share the episode with an ambitious founder and leave a rating or review wherever you listen to your podcasts.Your support helps more women discover the conversations, strategies and stories that can change the way they build their businesses and their lives.CHECK OUT THE PODCAST & APPLY TO BECOME A GUEST https://dawnmcgruer.com/podcastFOLLOW Dawn McGruer Instagram - https://www.instagram.com/dawnmcgruer/LinkedIn - https://www.linkedin.com/in/dawnmcgruerThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

In this episode of Status Check with Spivey, Mike is joined by Dr. Milana Hogan, Chief Talent Officer at Sullivan & Cromwell, and Rob Baker, a former law firm hiring committee member and BigLaw attorney, for a conversation about the increasingly front-loaded BigLaw recruiting process and what prospective and current law students should know about navigating it. Rob has held recruiting roles at large, medium, and boutique-sized law firms, while Dr. Hogan has spent nearly two decades at Sullivan & Cromwell working in talent, associate development, and recruiting.  The group discusses how law firm recruiting has shifted earlier over time and the market pressures driving that change (7:41); whether hiring could move even earlier and why first-semester law school grades may serve as a practical stopping point (13:48); whether 0Ls should already be reaching out to firms and how to approach those conversations from a learning rather than a “will you hire me?” posture (17:13); the value of LinkedIn, low-pressure outreach, and building relationships before recruiting formally begins (20:53); and why the current system may create new opportunities for 2Ls and 3Ls who missed out earlier in the process (24:39).  They also discuss how AI is affecting BigLaw work and hiring, including Sullivan & Cromwell's use of AI as one part of its holistic hiring process (28:34); what can turn hiring partners off in an interview and why trying too hard to demonstrate how smart you are can backfire (31:47); the importance of curiosity, humility, and a willingness to learn from more experienced lawyers (34:45); and why students should take ownership of their careers, seek out opportunities, and practice interviewing before the real thing (37:52). Related resources: Mike references NALP Executive Director Nikia Gray's article, The “Cruel” Recruiting Timeline, which examines the history of OCI and the market forces behind the increasingly accelerated law firm recruiting process. He also references a South Park episode parodying Black Friday's increasingly early start as an analogy for how BigLaw recruiting has continued moving earlier.You can listen and subscribe to Status Check with Spivey on ⁠⁠Apple Podcasts⁠⁠, Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. You can read a full transcript of this episode with timestamps here.

Did you like the episode? Send me a text and let me know!! You have the expertise. You have the content. You're doing free coaching calls, running an alpha app on a tip jar, and sitting on years of teaching materials nobody is paying you for. How do you turn all of that into real, recurring income — without risking the paycheck that keeps the lights on? In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's layered, real-world question from tuepodcast.net/askpi: how to monetize coaching calls, a side app, and teaching experience into a low-risk paid offer without jeopardizing a current job. The answer is a four-part blueprint covering app monetization, digital product strategy, the hybrid marketplace model, and a four-step coaching close that makes selling feel natural. What You'll Learn: Why the tip jar model is a validation tool, not a business modelHow the freemium value ladder works — and why you never take away what's freeWhy in-app ads require hundreds of thousands of impressions to make $1,000/monthThe difference between consumables and non-consumables in app monetizationWhy Teachers Pay Teachers takes up to 45% of every sale — and the break-even math for owning your own storeThe hybrid marketplace strategy: use big platforms for discovery, your own store for retentionHow Jen Regan made $100,000 selling fourth-grade lesson plansMelinda Kitto's no bait-and-switch rule for coaching callsThe four-step transition formula to close a coaching sale naturallyWhy framing the pitch upfront actually relaxes the prospect instead of scaring them awayWhy massive pre-recorded courses are losing to personalized one-on-one coachingHow YouTube's Alpha AI targeting lets a side hustler compete on intent, not ad spendWhy charging for expertise delivers better results for your clients than giving it away freeTimestamps: [00:00:00] – Introduction & The Listener Question[00:01:00] – The 45% Hidden Tax on Ambition: Why Marketplaces Are Bleeding Your Profits[00:02:30] – The Low-Risk Constraint: Protecting the Primary Engine First[00:03:30] – Check Your Employment Contract: Non-Compete Clauses & Legal Guardrails[00:04:30] – The Battery Backup Model: Side Hustle as Safety Net, Not Full Replacement[00:05:30] – From Tip Jar to Value Ladder: Moving Beyond Unpredictable Goodwill[00:06:30] – The Bottom Rung: Keep Core Functionality Free[00:07:00] – The Math on In-App Ads: Why You Need Hundreds of Thousands of Impressions for $1K/Month[00:07:30] – Consumables vs. Non-Consumables: The Freemium Mechanics Explained[00:08:30] – The ChatGPT Model: Never Take Away the Free, Only Add Exclusive Value[00:09:00] – Monetizing Teaching Experience: Jen Regan's $100K Lesson Plan Story[00:10:00] – Why Teachers Pay Teachers Takes Up to 45% — and the Break-Even Math[00:11:00] – The Hybrid Strategy: Marketplace for Discovery, Own Store for Retention[00:12:00] – Monetizing the Exhaust: Packaging Existing Materials Into Premium Digital Products[00:13:00] – Transitioning Free Coaching Calls Into High-Ticket Paid Coaching[00:13:30] – Melinda Kitto's No Bait-and-Switch Rule[00:14:00] – The Four-Step Transition Formula to Close Coaching Sales Naturally[00:15:30] – Why Transparency Relaxes the Prospect Instead of Scaring Them[00:16:30] – The Wolf Pack Model: Why Personalized Coaching Is Beating Pre-Recorded Courses[00:17:30] – YouTube Advertising: Aleric Heck's Value Add Formula[00:18:30] – Alpha AI Targeting: How to Reach Exact Buyers Without a Massive Budget[00:20:30] – Full Blueprint Recap: Four Immediate Steps[00:21:30] – Final Thought: Charging for Expertise Delivers Better Results for Your Clients[00:22:30] – Submit Your Question & Wrap-UpThe Four-Step Coaching Transition Formula (Melinda Kitto): ✅ Validation — get them to verbalize the call was helpful✅ Pivot — ask permission to share gaps or blind spots you noticed✅ Paint the Picture — describe what their life looks like with those gaps fixed✅ Invitation — "That's exactly what I help my clients achieve. Would you like to chat about what that looks like?"Resources Mentioned:

Conversación profunda sobre tráfico digital con uno de los Media Buyer Élite de España (Miguel Troncoso). El diablo está en los detalles. Formulario para poder acceder a la lista de espera en Consultoría de Negocio: https://forms.gle/vtQLBo89zYZhh6pg7 ÍNDICE: 0:00 Intro 0:58 Presentación: quién es Miguel Troncoso 2:08 Qué hace un media buyer y cómo se mueve un millón en tres semanas 3:55 ¿Converge de verdad el algoritmo? La objeción de Javier Recuenco 5:32 La fase de aprendizaje y las 50 conversiones 7:27 Tus números antes que los de la plataforma: ROAS, CAC y costes fijos 9:29 Usar la publicidad para validar una idea desde cero 11:00 Cómo se hace mal: invertir sin validar y sobreprometer 12:22 El error de meter muchos intereses en un conjunto de anuncios 14:00 Creatividades, imágenes estáticas y el copy que lee el algoritmo 14:51 Hasta dónde llega hoy la IA analizando campañas 17:05 La complejidad real de comprar tráfico bien 19:44 Atribución: el problema que nadie ha resuelto 21:11 Apagas la publicidad y también caen las ventas «orgánicas» 22:34 El rechazo generacional a la publicidad 23:53 El contenido orgánico sale más caro de lo que parece 25:00 Los que venden crecimiento orgánico también compran tráfico 26:55 Diecinueve formas de captar leads y cómo se canibalizan entre sí 31:10 Publicidad e inversión: mirar la tendencia, no la semana 33:49 Escalar el gasto: crecimiento vertical y horizontal 35:34 Anuncios ganadores, campañas de testing y CBO 38:10 Ocho mil euros al día: coste de adquisición y lifetime value 40:44 Listas que se enfrían: el coste de no cuidar los leads 42:37 Que el cliente consuma lo que compra 45:47 Trackear el consumo: QR, cuestionarios y victorias rápidas 48:43 Fatiga de anuncios y rotación de creatividades 50:16 Qué es el CPM y cómo abaratarlo probando lo nuevo de Meta 51:51 Formularios nativos, WhatsApp y entregabilidad del email 53:11 Aperturas del cincuenta por ciento: la métrica de vanidad 55:01 Grupos de WhatsApp y Telegram: evergreen frente a lanzamiento 56:36 Qué estrategia según el precio: newsletter, webinar y PLF 58:37 Copiar sin entender los resortes psicológicos 1:01:22 Anatomía de un PLF: la caída entre el vídeo 1 y el 4 1:02:38 El abuso de la urgencia y la escasez 1:04:04 No mentir nunca: la reputación se pierde de golpe 1:05:22 Los multiplicadores de Diego Abreu: lifestyle, valor y pruebas 1:06:07 Trabajar gratis a cambio de testimonios 1:06:57 Por qué es más fácil ayudar a quien ya factura 1:09:51 Negocios construidos sobre el alcance orgánico 1:11:24 Patrocinios, visualizaciones y podcasts con publicidad detrás 1:12:37 Promocionar un podcast para enseñarle a YouTube a quién mostrarlo 1:13:57 Sincronizar píxeles y audiencias entre plataformas 1:17:09 Públicos similares: tamaño mínimo y errores frecuentes 1:20:06 TikTok: CPM de sesenta céntimos y conversión baja 1:22:39 El anuncio tiene que parecerse a la red social donde sale 1:23:20 Meta o Google: segmentación por URL y por aplicaciones 1:26:08 El error al segmentar profesionales 1:27:14 Fatiga de anuncios: Google frente a Meta 1:28:20 Anuncios no saltables en YouTube y desgaste de marca 1:31:22 TikTok Shop, ManyChat y las limitaciones europeas 1:34:11 Cómo encontrar y reconocer a un media buyer de primer nivel 1:38:26 Invertir en publicidad como quien invierte en bolsa 1:39:50 Estacionalidad: agosto, Black Friday, enero y septiembre 1:44:11 Consejos clave: que el anuncio filtre y encaje con la landing 1:47:26 ¿Se puede vender mid ticket con venta directa? 1:51:36 Mapa de embudos: low, mid y high ticket 1:52:30 IA en setting, closing y soporte 1:55:01 Dónde formarse y dónde encontrar a Miguel 1:57:05 Cierre Últimas lecturas y libros favoritos: https://pildorasdelconocimiento.com/libros-favoritos/ Nacidos para Aprender (gratis): https://pildorasdelconocimiento.com/libro Emprendimiento digital: https://pildorasdelconocimiento.com/emprendimiento/ Inversión paciente y racional: https://pildorasdelconocimiento.com/pildoraspro/ Talleres de IA: https://pildorasdelconocimiento.com/formacion-ia/ Todos los enlaces: https://pildorasdelconocimiento.com/enlaces/ Invitado: / miguel.tr0ncoso/

1️⃣ Woody is one of Pixar's most lovable characters, but early on Disney pushed the studio to make him, well, mean. The result was a day that nearly canceled Toy Story before it started.2️⃣ We accept that giant fuzzy birds, bears and buffalos dancing on sidelines is a perfectly normal part of sports. Where did those crazy mascots come from?http://www.commutethepodcast.comFollow Commute:Instagram - instagram.com/commutethepodcast/Twitter - @PodcastCommuteFacebook - facebook.com/commutethepodcast

In this episode, I sit down with Kelly Hubbell, founder of Sage Haus and we go deep on a topic I've never dedicated a full episode to before: the invisible labor that is silently draining women, and what it actually looks like to get real, practical support inside your home.   What We Covered: What a house manager actually does Why high-achieving women are expert delegators at work but hit a wall at home The real cost of not asking for support (spoiler: it's your health, your relationships, and your mental load) How to figure out your budget  How to onboard a house manager so the systems manage the person, not the other way around How to instill responsibility and values in your kids even when you have household help What Sage Haus does in terms of vetting (background checks, reference calls, the works) Their Home Systems Playbook ($499) and House Manager Training & Certification Program ($99) for families who already have someone in mind Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Connect with Guest - Instagram | @mysagehaus Facebook | @mysagehaus1 Website | sagehaus.com Take the Mental Load Readiness Quiz | START HERE Get The Rebalance Guide | ACCESS HERE   This episode is sponsored by: withinUs | Use the code JENNPIKE20 at withinus.ca for a limited time to save 20% off your first order and 20% off your first subscription order St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize.Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months.What you'll hear in this episodeThe biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales)The real difference between an email list that just sits there and one that's actually primed to buyThe three things that made Allison's waitlist convert at 78 percentAnd SO MUCH MORE! Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-email-marketing-strategy-that-converts/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Allison Hardy

Protect Your Retirement with a PHYSICAL Gold and/or Silver IRA https://www.sgtreportgold.com/ CALL( 877) 646-5347 - You Can Trust Noble Gold -------- STAY CANCER-FREE: Get B17, B15 [& Apricot seeds] For extraordinary Black Friday discounts, visit https://rncstore.com/SGTREPORT Apply Code at Checkout: SGTREPORT for the BEST discount.   In 2026's America we all live in a sea of lies with no lie bigger than the government's story about the MURDER of Charlie Kirk. Candace Owens has become public enemy number one for daring to put the REAL pieces of the assassination puzzle together, which she has done in spades. Today my guest John Richardson joins me to document the fact that Candace is an America hero and the official story regarding Charlie's death has more holes in it than a fishing net. Thanks for tuning in.   STAY CANCER-FREE: Get B17, B15 [& Apricot seeds] For extraordinary Black Friday discounts, visit https://rncstore.com/SGTREPORT Apply Code at Checkout: SGTREPORT for the BEST possible Discount!! Get NANO-TECH, graphene & metals out of your blood w/ Master Peace: https://masterpeacebyhcs.com/?ref=4094 https://old.bitchute.com/video/hBLKcNQ4tqc6/

EXECUTIVE SUMMARY Christopher Nolan built real wooden ships and sailed 65-pound IMAX cameras into open water for The Odyssey instead of rendering the ocean in CGI. Mike Brevik breaks down what that decision means for marketing in 2026, when 71% of customers say they can spot a fake brand on sight. This is the Nolan Effect: the brands willing to carry real weight are the ones taking market share from everyone hiding behind polish.   KEY TAKEAWAYS The Nolan Effect: audiences are choosing real over perfect, in movie theaters and in their feeds, and brands that keep faking it are losing trust permanently, not temporarily. 71% of customers can spot an inauthentic brand, and 58% of those people never buy from that brand again. Technology isn't the problem. Brands are using CGI, scripts, and automation to avoid real conversations instead of using them to tell better stories. Liquid Death and Patagonia prove the case: a brand that commits fully to a real identity outperforms a brand that plays it safe. Your tangible monster is the one real, uncomfortable thing you build this week: a handwritten note, an unedited video, an honest admission of a mistake. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com   KEYWORDS authentic marketing, brand authenticity, Nolan Effect, Christopher Nolan marketing, The Odyssey IMAX, synthetic detector, influencer marketing trust, Edelman Trust Barometer, Liquid Death branding, Patagonia Black Friday campaign, AI generated content, brand identity 2026, Brand Retro Mindset, marketing authenticity 2026, real over perfect, user generated content, sponsored content trust, brand storytelling, tangible monster, Mike Brevik EPISODE HIGHLIGHTS [00:00:30 - 00:01:03] Nolan built real wooden ships and sailed 65-pound IMAX cameras into unpredictable weather instead of rendering the ocean in CGI. [00:01:34 - 00:02:03] The Edelman Trust Barometer: 71% of customers can tell when a brand is faking it, and most of them never come back. [00:02:34 - 00:03:05] Brands are using AI bots to respond to real human pain with a coupon code, and wondering why nobody trusts them. [00:04:34 - 00:05:03] The audience feels friction. Heavy cameras, real weather, and wooden ships make what's on screen impossible to fake. [00:05:34 - 00:06:34] Liquid Death turned canned water into a $263 million brand by committing fully to a real, dangerous identity. [00:06:34 - 00:07:34] Patagonia told customers not to buy their jacket on Black Friday. It became their highest-selling season ever. [00:07:34 - 00:08:34] Nolan built practical monster effects instead of rendering them in a computer, because real fear on set creates real fear in the audience. [00:10:34 - 00:11:34] Mike's challenge: do one uncomfortable, real thing in your marketing this week, not next week.

How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later. You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email. This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back. RESOURCES MENTIONED IN THIS EPISODE: You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot. The Milly Club MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... but that's exactly why now is the time to do it!Every year I watch the same thing happen: photographers coast through summer, and then the second Starbucks rolls out everyone's favorite seasonal latte, panic sets in: empty calendar, no plan, reactive scramble. This month on the podcast, we're running something we're calling the Back to School Marketing Challenge, and this episode is step one: getting organized.My marketing director Dayna and I get into:  Why proactive marketing beats reactive marketing, every single time  The hot, warm, and cold lead system, and why sorting your contacts into these three buckets changes how marketing feels  How to go on a "lead scavenger hunt" through your DMs, comments, and email to find people you forgot were even interested  Why and how this up-front organization step will increase the effectiveness of these conversations   If you're in the Consistency Club, this sets you up for our marketing summit on September 1st, where we turn all of this into an actual plan. If you're not, you're still going to walk away from this one with a spreadsheet and a plan for filling it.LINKS: Learn more about Consistency Club Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

Did you like the episode? Send me a text and let me know!! At 20 years old, Todd Kuhn signed a $100,000-per-year commercial lease with no loans, no outside money, and no formal business experience — just a Pilates-teaching girlfriend, a handful of community hall classes, and a gut feeling that there was a market. What came next was a business built class by class, location by location, all the way to an international product operation now expanding across the United States. In this episode of Undiscovered Entrepreneur: Get Across the Start Line, Todd Kuhn joins Skoob for a grounded, high-energy conversation about calculated risk, market testing before committing, the difference between an operator mindset and a CEO mindset, and why the people least expected to succeed are often the ones who do — because they didn't overcomplicate it. What You'll Learn: How Todd went from a graduate job he hated to 40 Pilates classes a week at age 20 — in six monthsHow testing the market in community halls before signing a lease de-risked a $100,000 commitmentWhy "analysis causes paralysis" is the biggest barrier stopping entrepreneurs from startingWhy naivety and bravery often outperform overthinking and credentialsThe difference between a calculated risk and just jumpingWhy you don't need to quit your 9-to-5 until your side hustle matches or exceeds your salaryThe just-in-time learning model: learn what you need now, not what you might need somedayWhy niching down is more powerful than being a jack of all tradesHow a personal crisis became the catalyst for Todd's shift from operator to CEOThe snowflake-to-snowball-to-snowman model for building business momentumTodd's six-month goal: double income and build a values-aligned team in the USTimestamps: [00:00:00] – Introduction & Welcome[00:01:00] – Todd's Origin Story: Graduate Job, Pilates Classes & Going All In at 20[00:03:00] – The Modern Picture of Success: Why a Degree Doesn't Equal Success Anymore[00:04:30] – YouTube University and Learning Skills Without a Classroom[00:05:00] – Learning is Useless Without Implementation[00:06:00] – Choose Your Own Adventure: Entrepreneurship as a Path, Not a Plan[00:07:00] – Imposter Syndrome and Feedback: Taking Criticism as Data, Not Attack[00:08:00] – Finding Your Tribe — Or Letting It Find You[00:09:00] – Analysis Causes Paralysis: The Mindset That Stops Most Entrepreneurs[00:10:00] – Calculated Risk vs. Blind Jumping: What the Difference Actually Looks Like[00:12:00] – The Trap of a Comfortable Job You Hate[00:13:00] – How Todd Bootstrapped: Testing the Market in Community Halls First[00:14:30] – Just-in-Time Learning: Stop Wasting Brain Calories on What You Don't Need Yet[00:15:00] – Continuous Learning Compounds: You Don't Need to Know It All to Start[00:15:30] – Niche Down or Stay Scattered: Why Focus Wins[00:16:00] – The Pitfall He's Proud Of: From Operator to CEO Mindset[00:18:00] – One Piece of Advice for New Entrepreneurs: Just Get Started[00:19:00] – Don't Quit the 9-to-5 Until the Side Hustle Matches the Salary[00:20:00] – The Snowflake-to-Snowball-to-Snowman Model for Building Momentum[00:21:00] – Todd's Six-Month Goal: Double Income & Build a Values-Aligned US Team[00:23:00] – How to Find Todd & The Core Collab USABook Mentioned:

Vacation has completely redefined what modern sun care can look and feel like, transforming sunscreen from a daily obligation into a product people genuinely look forward to using. The brand has built a cult following by pairing high-performance SPF formulations with nostalgic branding, elevated sensorial experiences, and a playful approach that has made daily sunscreen application more enjoyable. Dr. Elizabeth Hale serves as Chief Medical Advisor to Vacation, helping guide the brand's science-backed approach to sun protection and product development. Beyond her work with Vacation, Dr. Hale is a board-certified dermatologist, Clinical Associate Professor of Dermatology at NYU Langone Medical Center, and Senior Vice President of The Skin Cancer Foundation. Her expertise has helped reinforce Vacation's commitment to creating effective SPF products that consumers are excited to incorporate into their daily routines. Together, Vacation's innovative brand vision and Dr. Hale's medical leadership have helped make daily sun protection feel more approachable, engaging, and relevant than ever. In this episode, Dr. Elizabeth Hale also discusses: The deadly tanning trend making a terrifying comeback Why you need sunscreen even on cloudy days The one sunscreen habit that can help protect your skin Why dermatologists say skin checks are the best anti-aging habit How Vacation's Classic Whip SPF 50 became a viral sensation Why it's never too late to protect your skin from skin cancer We hope you enjoy this episode and gain valuable insights into Dr. Elizabeth Hale's journey and the growth of Vacation. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Vacation at www.vacation.inc and on Instagram at @vacationinc Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Five days ago, I stepped onto a stage at the Pink Skirt Summit, an event founded by my girlfriend Renee Warren, and something cracked wide open in me. This episode is my attempt to share what happened, what I witnessed, and what I took away, not just from my own talk, but from the entire two days   In this episode, I'm sharing: What I noticed the moment I walked into the event, and why the energy behind the scenes changes everything for the people in the room Why asking the "safe" people is keeping you small (and what my girlfriend Renee modeled by going for the big asks anyway) How to read the season your audience is in, and why that matters more than any strategy or slide deck What happened the morning of my talk: the tears, the rewiring, the dress, the armpit sweat pads (yes, really) Why your reputation enters the room before you do, and what that means for how you show up everywhere The question my girlfriend Adele asked me that stopped me cold: "At what point are you going to see the version of yourself that we all see?" What I shared on stage about not wanting more, and the woman who cried in the bathroom stall because I finally said the thing out loud Why your value is no longer in what you know, it's in what you see The permission to evolve: what I'm retiring in my business and what I'm stepping into next Why I took the entire month of August off to write The Audacious Woman, and why I have zero regrets about it   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE This episode is sponsored by: St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

I am sitting down with Megan Moore, a minimalist marketing strategist and Black Friday Summit speaker, to talk about why your Black Friday sale starts today, not in November. Megan owns a marketing agency and has been helping entrepreneurs in the digital space since 2014, working from her tiny house on the side of a mountain in British Columbia. Before running her agency, she owned a Pilates studio and a digital magazine, and she now teaches business owners how to market with one strong content anchor instead of chasing every platform at once.What you'll hear in this episodeWhy Megan calls herself a "minimalist marketing strategist" and what that means for a solo business ownerThe wardrobe analogy that makes minimalist marketing clickWhy long-form content should be the anchor everything else gets built aroundWhat connection-driven Black Friday marketing looks like versus the hustle-and-panic version most of us knowAnd so much moreResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-marketing-tips-for-photographers/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with MeganInstagramConnect with Me (Dolly DeLong Education)

Can a hairdresser and brand truly serve both consumers and the industry? That's the hook of this episode—and the focus of our follow-up to our most-downloaded podcast of 2025. Recorded live at HairCon, with renowned celebrity hairstylist and founder of mdlondon, Michael Douglas. Friend of the How To Cut It podcast, Michael Douglas is back to share why he's returned to an industry event after building a consumer-led platform and launching mdlondon tools and styling products. He argues there's no real divide between “professional” and “consumer” because it's the same client, and says his lockdown Instagram Lives proved that sharing expertise fuels salon bookings rather than replacing them. Michael addresses the industry backlash he faced, charts mdlondon's evolution—from a shelved cordless concept during lockdown supply issues to early sales struggles and a Black Friday turnaround—and urges hairdressers to share knowledge, go live to attract clients, and help bring new talent into the industry. This is a conversation you'll have an opinion on, either way!   Chapters   4:19 Lockdown Consumer Pivot 11:12 Lives Build Demand 15:58 MD London Origin 18:47 Shampoo Myths 20:05 Retailing in Salons 25:22 Building the Next Generation 27:17 Breaking Into Celebrity 29:14 Education and Opportunity 31:04 Salon Partnership Deal     Resources MD London Website: mdlondon.com  MD London on Instagram: @mdlondon HairCon on Instagram @hairconshow Spotd App find out more getspotdapp.com Connect with Spotd on Instagram @getspotdapp How To Cut It on Instagram @howtocutit  

Ep #118 — "Start With What You Have" Denzel Turner on Building Black Fridays PodcastPart of noseyAF's 31 Days of Black Business series

This episode isn't really about money strategies (though we get into some of that too). It's about why really intelligent, capable people avoid opening their bank statements, undercharge for their work, blow their savings the moment they make good money, or freeze right before pulling the trigger on an investment they know makes sense. We've been those people, and in this episode we're getting personal.  In this episode we talk about: Why two people can receive the exact same amount of money and have completely different experiences with it How your nervous system is running the financial show The GIC example that explains exactly how banks make money off your fear Why making more money doesn't fix a leaky financial foundation Our own money stories (including why I finally got my financial license, and what pushed me to do it) The "doors conversation" we had in our kitchen last week  Why we sold our Costa Rica house and got rid of our boat Budgeting as money awareness, not restriction The $25/month RESP investment that's going to make our kids millionaires How to get your teenager to actually care about investing (hint: don't be the one to have the conversation)   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Chris: Instagram | @chrisborsellino Finance Discovery Session | Book Here Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

Did you like the episode? Send me a text and let me know!! One Reddit user sent 464,000 cold emails in a single year — and figured out exactly what made people reply. A lowercase subject line with no punctuation hit a 90% open rate. A permissionless value DM on X returned a 40% response rate. And asking for a 15-minute call? Converted at a devastating 0.8%. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's question from tuepodcast.net/askpi: "How do I run cold outreach on LinkedIn, X, or email without sounding like a spammer?" The answer is a complete platform-by-platform playbook built on deliverability science, human psychology, and one core truth — your ultimate competitive advantage is proving you're genuinely human. What You'll Learn: Why asking for a 15-minute call is the worst thing you can do in a cold emailThe offer psychology shift that jumped reply rates from 0.8% to 2.1%How to send 1,000 emails a day without triggering spam filters (the interval trick)The "ugly email rule" and why plain text outperforms beautiful HTML every timeNicholas Cole's lowercase subject line that achieved a 90% open rateThe four-step follow-up sequence — including the "right person pivot" and the A/B/C closeoutLinkedIn's five-touch warm-up sequence before you ever send a DMWhy automating LinkedIn likes and comments gets your account shadowbannedHow X (Twitter) works for reaching C-suite executives — and the golden rule about linksThe permissionless value framework and why it generates a 40% response rateWhy the future of outreach belongs to whoever can prove they're most humanTimestamps: [00:00:00] – Introduction & The Listener Question[00:01:00] – 464,000 Cold Emails: What the Biggest Outreach Test Ever Revealed[00:02:30] – Offer Psychology: Why Asking for a Meeting Is Killing Your Reply Rate[00:03:30] – Cognitive Load: The Sofa vs. the Piece of Paper[00:04:00] – From 0.8% to 2.1%: The Low-Friction Offer That Changes Everything[00:05:00] – Email Deliverability: The Invisible Bottleneck No One Talks About[00:05:30] – Sending Intervals: How to Mimic a Human to Beat the Algorithm[00:06:30] – Nicholas Cole's 90% Open Rate Subject Line (All Lowercase, No Punctuation)[00:07:00] – The Ugly Email Rule: Why Plain Text Wins Every Time[00:08:00] – The Text-to-Code Ratio: How Spam Filters Actually Read Your Email[00:08:30] – The Four-Step Follow-Up Sequence[00:09:00] – The Right Person Pivot (Step 3)[00:09:30] – The A/B/C Closeout (Step 4 — The Best Tactic in the Whole Episode)[00:10:00] – LinkedIn's Context Layer: Why DMs Here Are Different[00:10:30] – The Five-Touch Warm-Up Sequence Before You DM Anyone[00:11:30] – True Personalization vs. Mail Merge: The Trigger Event Framework[00:12:00] – Why Automating LinkedIn Engagement Gets You Shadowbanned[00:13:00] – The Three-Touch Limit on LinkedIn DMs[00:13:30] – X (Twitter): The C-Suite Goldmine With Strict Rules[00:14:00] – Account Warm-Up: Why You Can't Start DMing Immediately on X[00:14:30] – The Golden Rule: Never Put a Link in Your First X DM[00:15:00] – The Permissionless Value Framework: Reversing the Sales Debt[00:16:00] – 40% Response Rate: The Data Behind Leading With Value[00:17:00] – The Future of Outreach: AI Makes Noise, Humans Break Through[00:17:30] – Full Recap & Submit Your QuestionThe Four-Step Follow-Up Sequence: ✅ Day 2-3: Quick bump — "Open to a quick yes or no?"✅ Day 4-5: One specific researched detail proving you've done your homework✅ Day 7-10: Right person pivot — "Am I reaching the right person, or should I talk to someone else?"✅ Day 14: A/B/C closeout — "Reply A if not a priority, B to circle back next month, C if you're the wrong person"Submit Your Question:

In this episode, I get into what I really think is underneath all of this (and it's not ambition). For a lot of us, what we've been calling ambition is actually survival. From the time we were little girls, being good, capable, productive, and useful got rewarded. And eventually our nervous systems wired achievement to safety. If I perform, I'm safe. If I'm useful, I'm loved.   That's not a personality trait. That's a nervous system pattern. And it explains why slowing down can feel absolutely terrifying even when your body is begging for rest.   Reflection questions from this episode: What do you actually want if no one was watching? What are you still trying to prove, and to whom? If you woke up tomorrow already believing you were enough, what would you stop chasing? Write your own definition of success. Not your industry's, not Instagram's, not your parents'. Yours. Audit your calendar. Does it reflect what you say you want? Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE This episode is sponsored by: St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.  

Spilling the tea today with two guests who manage hundreds of launches a year, so grab your notebook. If you've ever assumed Black Friday planning doesn't apply to you because you're a service provider and not a course creator, this episode is going to change your mind. I'm joined by Riley and Samantha, project managers with the KS Agency, ahead of our second annual Black Friday Summit this August. Between the two of them, they've run more Black Friday launches than they can count, and they broke down exactly what separates a calm, profitable launch from a chaotic one.What you'll hear in this episodeWhy priming your audience matters more than the offer itselfThe realistic timeline for when to actually start priming for Black FridayHow a Black Friday funnel is different from a regular launch funnelHow service providers without a digital product can still prime an audienceThe number one organizational tool Riley and Samantha recommend for solo business ownersAND SO MUCH MORE! Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-marketing-strategy-in-2026/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with KS-Agency

I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when I show up and does the same workout I do. Race Dom shows up thirty minutes early, goes for a run first, and then does our entire normal workout on top of it. Nothing changed about Dom. What changed is there's a race on the calendar. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Q4 is that race. And it's the one you didn't realize I signed you up for. It starts October 1st, which is about two months out — and here's what most artists get wrong: mid-October isn't your launch. It's your deadline. Nearly half of holiday shoppers say they start before Halloween. By the middle of October, 40% already know exactly what they're buying. The big retailers figured this out years ago — Best Buy's own press release last year announced they were "putting the creep in holiday creep" and kicking the season off on Halloween. This episode is the broad game plan for getting ready. The tactics come next, week by week, between now and October. In this episode: Normal Dom vs. Race Dom — and the small detail in that story that's really the whole instruction manual Why the "Rule of 7" is marketing folklore with no study behind it, and the 1959 experiment that makes the point far better Effective frequency explained as reps and sets: the same 13 ads crammed into 13 weeks spike and then collapse; spread across a year, they hold The number that should worry you — by mid-October, 40% of shoppers already know exactly what they're buying Attention arrives in October. Money arrives in December. Why that's better news for artists than it first sounds Tell your story first, show your art second — and how that one reordering kills the "I don't have enough to post" problem for good Three questions to answer before you get out of the car: can you transact, are you open for commissions, are you actually marketing The Gallery Test pointed straight at December — what a real gallery does differently for the holidays, and the digital twin of every one of those moves The Bathroom Art Sale — how naming the destination removes the friction that quietly kills art sales, and why "under the tree" works even better Why commissions carry a hard deadline, and what that means for your October This week's homework: answer three questions honestly. Is your website set up so a total stranger can buy without having to ask you a single question? Are you open for commissions? And are you actively marketing right now — not in October, right now? Whichever one you answered no to is where the next two months go. Resources mentioned: Art Storefronts — the storefront engine for working artists Bankrate Holiday Spending Report — nearly half of shoppers start before Halloween NRF Holiday Survey — when shoppers really start browsing and buying Zielske, The Remembering and Forgetting of Advertising (1959) — the study behind the whole episode Related episodes: A Greek Warship, a Horse Named Sally — the full anatomy of a sale. Swap Mother's Day for Black Friday and run it Art-Selling Holidays You're Sitting Out — the calendar as a forcing function The Coffee Shop Test — why your social media is failing The Gallery Test — should artists list prices on their website? The Artist's Guide to Instagram Live — even if you hate being on camera Here's the takeaway. You've been creating for a long time. Not enough people have seen your art. You want to sell it — and Q4 is the single best window all year long to do exactly that. So enjoy your summer, genuinely, by all means. Just keep it in the back of your head that Q4 is coming, and start putting the reps in now. Your art will thank you. Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Tubby Todd was founded in 2014 by Andrea Faulkner Williams and her husband, Brian Todd, after their family struggled with sensitive skin, dryness, and eczema. Frustrated by the lack of clean, effective products they felt comfortable using on their four children, Andrea turned her search into a mission to create gentle skincare solutions that truly worked for families. From that first product, Tubby Todd has grown into a full line of plant-based body care essentials trusted by families dealing with concerns like eczema, baby acne, drool rash, and dry skin. Built through authentic storytelling and a strong community of “TT Mamas,” Tubby Todd continues to grow without celebrity investors or massive advertising budgets, instead relying on the trust of its customers. Today, the brand serves more than 2 million families and continues to expand its reach, becoming one of the leading names in baby skincare while staying rooted in Andrea's original mission: creating safe, effective products she would use on her own children. In this episode, Andrea also discusses: Starting Tubby Todd With Her Husband and the Story Behind the Name How Her Child's Eczema Inspired Their First Formula The Early Days of Influencer Marketing and Mommy Bloggers Camp Tubby Todd and Giving Back to Families Becoming the #1 Baby Skincare Brand at Target Why Human Connection Still Matters in Customer Service Lessons From Scaling a Community-First Brand We hope you enjoy this episode and gain valuable insights into Andrea's journey and the growth of Tubby Todd. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Tubby Todd at www.tubbytodd.com and on Instagram at @tubbytodd Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co