Podcasts about kpis

Welcome to Day 16 of the Double Your Profit Series — the go-to series for contractors, home service owners, and small business entrepreneurs. Today, we're diving into one of the most powerful performance drivers in your business: Creating a Culture of Accountability.

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!

How to Scale Beyond 7 Figures Through Strategic Business Acquisitions and Creating Maximum Value Here's what drives me absolutely crazy - I watch brilliant entrepreneurs work themselves to death chasing organic growth while missing the strategies that could multiply their wealth overnight. Everyone's obsessing over marketing tactics, but they're ignoring the playbook that the ultra-wealthy have been using for decades. In this episode, I sit down with Richard Parker to expose how buying businesses at lower multiples and integrating them into higher-multiple operations literally manufactures instant equity. We dive deep into the six factors that determine premium valuations and how cross-pollinating customer bases creates geometric multiplication of wealth. Richard Parker is a serial entrepreneur and acquisition expert who has bought and sold countless companies, with some investments reaching $200 million. He's worked in family offices for ultra-high-net-worth individuals whose names you'd instantly recognize, helping them multiply wealth through strategic business moves while actively doing deals himself. What I love about Richard is he doesn't just teach theory - he shows you the exact frameworks that separate those who build nice businesses from those who create generational wealth through strategic acquisitions and premium exits. KEY TAKEAWAYS: When you buy a business at a lower multiple and fold it into your higher-multiple company, you create instant wealth - this "accretion" strategy is how public companies have built empires for decades. Strategic acquisitions aren't just about revenue - you're buying proven IP, marketing systems, client databases, and the ability to cross-pollinate offerings between customer bases for geometric growth. The six factors that determine premium valuations: unique competitive advantage, founder independence, multiple revenue streams, 50%+ monthly recurring revenue, sub-5% churn rate, and comprehensive data intelligence. As your business scales past the million-dollar mark, you can't fly by sight anymore - you need instrument navigation like a pilot in the clouds, with metrics measured to decimal points and KPIs for every employee. Recurring revenue (contractual subscriptions) commands massive valuation premiums over reoccurring revenue (historical customer patterns) - the difference between predictable cash flow and hopeful projections. A-players deliver 10:1 ROI with minimal management, B-players give 2-4x but need guidance, and C-players often break even or lose money when you factor in opportunity costs and your management time. The wealthiest entrepreneurs don't extract every dollar for lifestyle inflation - they live below their means and reinvest profits at 4-5x business multiples, knowing every dollar becomes $4-5 at exit. Don't let loyalty bankrupt your business - if someone isn't the right fit, letting them go benefits everyone, including giving them a chance to find where they can truly thrive. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

We love to think of ourselves as chief problem solvers. And yes, problems do pop up constantly - team turnover, underperforming employees, operational hiccups. It's part of the gig.But here's what takes real humility to admit: Sometimes we're the ones inadvertently creating the fires we're so heroically putting out.You'd never intentionally start fires in your business just to be the hero. But when we overcomplicate things, we create problems that only we know how to solve. We become the only one with the "proper fire extinguisher equipment.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they'll waive all setup fees.

Fired in 3 days, Dario Furman rebounded to bill $6.5M. Learn his recruitment growth strategies using relationships, niche focus & AI. Fired three days into his first recruiting job, Dario Furman could have walked away. Instead, a bold “second chance” email to the CEO got him rehired and launched a 17-year executive search career placing 500+ professionals and billing $6.5M at StevenDouglas. In this episode of The Resilient Recruiter, Dario shares how resilience, relationship-building, and smart use of AI helped him become one of Florida's top billers. You'll learn how he turned candidates into loyal clients, outworked his competition, and built a sustainable desk focused on quality, not transactions. You'll discover: The comeback story that began with a “second chance” email. How Dario became a top 3 national biller within a year. Overcoming fear of business development and calling C-suite decision-makers. Turning long-term candidate relationships into client revenue. Why did he “MPC'd” himself into StevenDouglas? Leveraging niche focus, KPIs, AI tools, and warm introductions to boost results. Automations that enhance, not replace, human connection. About Dario: Dario connects top-tier finance and accounting talent with South Florida's leading companies. Since joining StevenDouglas in 2014, he's placed 387 professionals with an 8% falloff rate, generating over $6.4M in fees. Fluent in English and Spanish, he combines modern recruiting tools with an old-school relationship-first approach. People and Resources Mentioned: James Cairns on LinkedIn ChatGPT  Herefish  Quil AI Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter

Re-releasing a DAT listener favorite! The Dental A-Team is seeing a lot of burnout across practices we visit, so Kiera's here to offer tips about delegating. Just because you can do a bunch of tasks doesn't mean you should. Kiera provides DAT insight on the best/easiest way to delegate, how to fill the time you've delegated out, and what the delegator and delegatee should absolutely not do. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript Kiera Dent (00:05) Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a dental assistant, treatment coordinator, scheduler, pillar, office manager, regional manager, practice owner, and I have a team of traveling consultants where we have traveled to over 165 different offices coaching teams. Yep, we don't just understand you, we are you.   Our mission is to positively impact the world of dental. And I believe that this podcast is the greatest way I can help elevate teams, grow VIP experiences, reduce stress, and create A-Teams. Welcome to the Dental A Team Podcast.   Dental A Team listeners, this is Kiera and you guys I hope today is a great day for you. I am car casting today I am headed down to see my parents for a little bit today and Decided you guys know me when I drive between that Nevada, California state line I love to podcast if you have not heard about the time I was headed to my little sister's graduation and I was Car casting with a microphone. They have an agriculture check   point and go take a listen to that one. If you don't know which one that is, email us Hello@TheDentalATeam.com guys. just want to say a massive, massive, massive thank you to all of you who have been stepping up, taken on our review challenge and honestly leaving us reviews. I've seen you guys posting on our Google reviews to help deadly team. Get the word out. You've also been posting on Apple, Spotify, YouTube. I have been seeing those and I just want to say thank you. Shout out today. I saw Annie.   had posted and gave us a massive five star review and Annie, thank you. There's so many of you that have been listening in. Brooke Birdie saw your review as well on iTunes. And I just want to say guys, number one, it feeds my ego. So thank you. I am a words of affirmation girl. So that definitely is the best way to give back to me and make me feel like a million bucks. That's number one. So if you really want to make my day, please leave us a review and just tell us how great we are. I would love that. And number two,   Thank you guys for helping us help more practices. We have actually been seeing an upward trend on our podcast downloads. That is kudos to you guys. ⁓ Massive, massive, massive boosts on our downloads. And I just want to say thank you to all of you for doing that, because this is helping us help more practices. You know, when I started working at the dental college, the dean asked me why I wanted to take on this position. And I said, you know, I want to find a way to positively impact the world of dentistry in the greatest way possible. That's honestly why we   I did my job at the college and then that's also why I decided to ⁓ take on and work with the consulting company. And then that's why we started the podcast. So you guys, the only way for us to reach every dentist in the world is by you guys helping spread this. I think that that's the way we'll be able to positively impact the world of dentistry in the greatest way possible. So guys, keep hitting those downloads, keep leaving us review, keep sharing these.   When I see you guys on social media platforms where you're sharing our podcasts with people, it's been so helpful. So thank you guys for taking that on. So today's topic is how to delegate. I know I've chatted about this a few other times, but it's just been coming up more and more. And I know a lot of offices are struggling. I'm seeing more and more burnout amongst team members and owners. And so I thought that this would be a very applicable topic for you guys today. So basically number one, when it comes to delegating,   We've got to look to see what is the reason for delegating? Are we trying to find more time for ourselves so that way we can be more balanced? Are we trying to grow team members into another position? Or are we just trying to ensure that all team members are being utilized throughout the day? Maybe you have another reason you want to delegate, but oftentimes I find that the number one reason we don't delegate is because we're concerned about losing our place in our job.   and the value that we're bringing to the practice. When in actuality, I think it's let's get people into their zone of geniuses so we can work more effectively and consistently together. So for me, I think one of the best and easiest ways to delegate is for everybody just to do a brain dump on the tasks that they're doing day in and day out. Now the reason I like a brain dump rather than a time journaling is because oftentimes those things that we put on a brain dump are going to be the things that we can actually think about.   that are for for for front of our mind. So those things tend to be the ones that are consuming the most of our time. There might be other things on there that we don't think about, so you can always add back to this list. But what I really love to do is I love to brain dump all the information and then after I brain dump, I go back through, you guys know if you don't know, my favorite color is pink, and I go back through with a pink highlighter and I literally look at all the tasks that only Kiera can do. A lot of times the tasks that I'm doing are not things that only I can do.   Or if they are only things I can do, I might need to train. So for example, I used to be the only person who could podcast on our team. So we decided, Hey, the consultants actually have a lot of great information that they could be sharing. And it doesn't necessarily have to just be Kiera. So we decided to start training the consultants to see could the consultants ever podcast if something were to ever happen to me. And the answer is yes, I trained them about the microphones. I taught them how to podcast. taught them how to do cadences, but I realized.   That was something that only Kyra could do before, but you guys, I am looking to try and have a baby. We've been talking about this forever, but guys, don't worry. I'm a walking bag of, I feel, lethal hormones right now. We are starting the process of IVF and ⁓ if you haven't done it, that's great. Congratulations. If you have gone through it, please send me help because I literally feel like a lethal bag of walking hormones and don't even know how to control myself right now. It's like one minute I'll be fine. The next minute I'm bawling my eyes out. And I heard even after you have babies,   this doesn't go away. I don't, I don't quite know what to do. But the bottom line is our team had to be able to start delegating things to our other team members that they could do just as well, if not better than me. But that also came up with, I had to realize I needed to start training. So delegating, we've got to look at like, what's our ultimate goal. So for me, my ultimate goal was I wanted to ensure that Dental A Team could continue to grow, bless people's lives, positively impact the world of dentistry in the greatest way possible. And for me,   to also be able to be a mom. So in order for those two things to happen, I had to start delegating and utilizing it. I realized I don't delegate that much. I like to swoop in and save the day because I think I can do it faster and better. Well, the answer is yes, I theoretically can, but that doesn't mean I should. Okay, I'm going to say that again. Well, yes, I theoretically can do everything potentially faster and better. That doesn't mean I should because what that does is that actually means that I'm a one man team.   rather than a multiple person team. So I want to have all of the people on my team working super well. And I want to ensure that they're all able to do the task. And it's not just me. So I would say that you guys are going to be able to start looking for your why of why you want to delegate. So once you have figured out your why as to why you want to delegate and the plan,   Then we go through, like I said, and you highlight all the tasks that are actually tasks that only you can do. Like I said, some of those tasks that only you could do, maybe if you trained, you could actually get those tasks passed off your plate. But I really like you guys to ensure that you know exactly why you want these tasks to be completed, why you want to delegate. I think having a strong why helps you realize that that's what you're actually going to do rather than it just being a wish that you're hoping one day will come true.   Like I said, I'm not a great delegator and I realized that because I like to swoop in, save the day, make everything better and theoretically I can do it better, faster. However, I can't ever grow the company. I can only grow as big as I can grow. So realizing that sometimes delegation also will be an avenue for growth for your practice is one of the best pieces of advice I could ever give any of you. So realizing that when you delegate, you allow other people to blossom and shine, you allow yourself to blossom and shine and grow to a larger scale.   Now I will say some people I watch them delegate and then they get lazy. They will pass all their tasks to other people. They'll grow everybody else, but then they forget to grow themselves. So when you delegate off of your tasks, say if you're an office manager and you get a front office lead and then you get a clinical lead, well, sometimes you as an office manager, no longer know what you should do. This is where you start diving deep in the areas. Maybe you don't know. Let's talk about the business aspect. What are the financials of your practice? What about overhead? Do you know how to adjust that?   You're going to start thinking like a business owner. Also go to your dentist and figure out what's on their plate. Have them brain dump and look to see what tasks you can take off immediately and what tasks you need to learn and grow into. So making sure as you delegate, you don't get lazy. You don't pass too many things there. Also before you delegate, I want to make sure that you've built an admin time into your schedule. So doctor time, you can have that as CEO time. You can have it as admin time. You can have it as golden time. I don't care what the heck you call this time, but it's set block time every single week in your schedule.   Oftentimes the practices all notice that they'll want to hire somebody else before they put in this admin time. I chatting with a front office team. Typically we like to have one front office team member per doctor, unless it's a solo doctor, then I for sure want two front office people just so we avoid any temptation of embezzlement or fraud or anything of that nature. So what happens is a lot of times people feel like they need to get more people upfront, but they don't realize you can delegate tasks that would actually make the patient experience better. For example,   chairside treatment plans on an iPad, taking fluoride payments in the hygiene operatories that make it so much faster and easier for every single person in the practice. What about tasks like insurance verification? That might take a long time and it might actually be cheaper to outsource that. So looking at that, but also before we even consider that, I want to see, you actually doing ⁓ that admin time every single week?   And if you're not, that might be a critical place to start before we even start delegating. Because a lot of times, a lot of those projects that we want to delegate, if we just had one or two hours in a week where it was dedicated, not interrupted time, we could actually crank a lot of those things out and be super hyper productive. So for me, I have a business focused time. I have a three hour block every Wednesday from 7 a.m. to 10 p.m. My team knows, do not even think about scheduling something there. Don't do it. It's not good for you or for the business.   So that is my blocked golden time and I work on big project items. So for me specifically, I work on, I'm looking to bring in a different position in our company and I'm mapping that out, talking to mentors, figuring it out, writing job descriptions for it. Other things like I'm not going to use that time to podcast. As much as I love to podcast, I have that built into my schedule in another place. I'm not going to use that time to answer my emails. Instead, I'm going to use that time to work on high level.   most productive projects. For some dentists, that's where you might be designing cases. So getting all that ortho completed or designing those cosmetic cases that you know you need to get completed. That's where we're going to be able to have a much more successful and productive schedule if you actually block that time. For office managers, this time might be where you actually go through your one-on-one employee check-ins. It also might be where you work on maybe sign development or looking at all the KPIs.   and figuring out what KPIs need to be adjusted, doing a deep dive on the numbers. For billers, this is the time where you call on those collection calls. You work on your AR, that's the deeper projects, the ones that have to have a ton of time dedicated to solving them and figuring them out to get them paid. That's where we utilize this time. For our scheduling team, this is the time when you call all those unscheduled re-care calls. Same thing for treatment coordinators. We call those unscheduled treatment lists.   Just think of every person did this. ⁓ I forgot the clinical team. Let me give the clinical teams some ideas. Don't want to let you guys feel left out. So for our clinical team, we might want to give them some block time to maybe get those crowns or those ortho cases done. This might be the time that our team actually orders for the practice. It could be the time ⁓ for a lead hygienist. This might be the time that you create like the perio protocols or review the numbers on your hygiene, on your hygienist and see.   How is their fluoride ratio? How are their perio numbers? This is the time when you'll deep dive in there. It's not the time we dedicate for sharpening scalars. This is the time where we literally are maximizing and doing those high level projects that will move the practice forward. Hey, Dental A Team listeners. You guys have heard the early bird gets the worm, right? What does that even mean? Well, it means that the early bird is the person who maximizes on benefits.   optimizes their practice and they take advantage of great deals. So guys, right now, this week, last chance to save on Dental A Team's virtual team summit. It's all about optimization and execution with an emphasis on full team. And then Saturday is all about leadership. So guys, don't miss out. You know, you're going to come. So you might as well pop on over to TheDentalATeam.com snag those early bird tickets, because once they're gone, they're gone and you'll be paying more for the same event. So head on over to TheDentalATeam.com.   Snag your early bird virtual summit for April 22nd and 23rd, and I'll see you there. So again, before we ever delegate, I want you to make sure you have that time built in. After that, I want you to figure out why you want to delegate. What's the bigger purpose as to why you want to delegate these tasks. Then what we do is we come up with a game plan of, fantastic. This is what we are going to delegate. This is how we're going to delegate. This is why we're going to delegate.   then we actually have to delegate. Okay? So we have to delegate guys. That's part of the game. That's what we have to do. Now people get really nervous to delegate because why? We don't want to what? Dump on somebody else and make their life stressful. Well guess what? They might already be doing half of what you're doing and if it just was their project, you might make their life a lot less stressful. Let's just pivot that a little bit. Also, we might be able to do things like, ⁓ we might be able to find efficiencies.   I will tell you if I give Shelby a project that I've been working on for quite a while, Shelby is way more efficient and organized and structured than I am. And so she usually can come up with a better way of doing it than I can. That's going to create ease and efficiency for our entire team. So when we go to delegate, we can check in with people, ask how much time and say, hey, here's the list of items. First and foremost, you can have a team meeting and be like, here are all the items up for grabs. Who wants to own this section? Now.   I say to team members who are being delegated to one of the number one ways for you to lose confidence in your practice, the person who's delegating to you is by not following through. If you say, yeah, I'll take that on, but then you never actually do it, I do not want to delegate to you again. I lost trust. So when people do this, I'm going to say you've got to own it with integrity. So if I say, yes, I'm going to take this on, I don't care how I've got to remember it. I don't care how I need to figure it out.   my job because I committed, I'm going to own this process. I'm going to own the fact that I need to do this because I committed to it and I own my word. It's not accountability. You don't your office manager following up like, okay, Kara, I know you said you take on ordering. Did you get it done? The answer is yes, the office manager should still do that. But me as a person who took this on, I need to have an attitude of ownership in my practice where I don't need somebody to come follow up with me.   check in because I know when I say I'm going to do something, I will fall through a hundred percent. So team members, leaders, everybody listening, check yourself. Are you a person who actually owns your word, takes ownership of the things that you commit to doing with your job, with your personal life, all those areas. Do you actually take ownership of it? Do you take ownership of your health? Do you take ownership of your happiness? Do you take ownership of your financial wellbeing? Do you take ownership of the schedule if you're a scheduler?   Do take ownership of making sure every doctor hits goal every single freaking day if you're a treatment coordinator? Do you take ownership as an office manager that you will continually hit a minimum of a 10 % growth rate every single year and make sure that your team is super happy and content? As a doctor, do you take ownership that you are going to produce and increase your clinical skills so you can be the best provider that there ever was? As a hygienist, do you own that you should be producing 3.3 times   or 3.5 times your pay or 3.0, I don't care guys, choose your number and stick with it. There's a million of them. Minimum three, maximum 3.5 and less your fee for service. Then I for sure, for sure, for sure, for sure want you to be producing at least 4.5 times your pay. Okay? Do you take ownership that it's your job, not the scheduler's job to ensure you're hitting your production every single day, that you're mixing your schedule, that you're maximizing, that you're getting a 98 % reappointment percentage?   Assistance, do you own the fact that you should not be getting up in a procedure to go get something because you didn't set up your operatory? Do you own your job? Do you own that you should be looking for same day treatment you can add on because you look at their treatment plans. You don't just robotically do what's on the schedule. You actually proactively look for things and own that as your job. Okay, so if you're not there, let's start there. That way when people come to you to delegate to you, you know that you can count on yourself to.   own whatever is coming to you to delegate. So then once we delegate, we pass it off. We have to make sure we've got clear expectations of when we want people to follow back up with us. So for example, I passed a task to Shelby. I wanted to find out a report on our consultants. That was something guys that was on my to-do list for about nine months. Yes, nine months and I did not complete it. So I decided this is something that is not just a Cura only task.   Shelby is probably much faster and could probably get this done faster for me. So what do I do? I pass it to Shelby. I asked her, Hey, this is what I need done. What do you need help with me? I gave her all the resources and tools so she could actually execute on it very well. And then I asked her, okay, what will you need from me? ⁓ she told me, and then we said, what date could you get this completed by? Shelby had to methodically think about, Hmm, this is going to take me a while. I have a lot of tasks on me. I think Kiera, I could get this done by the end of Q1.   does that work for you? So that means March 31st. And I said, totally no problem. We put it in, we have a task organizer. We utilize a CRM. So it's kind of like your guys's Dentrix open dental. And it's where all of our clients are housed. Plus it's where all of our tasks are housed. So we have it there. Shelby and I put the deadline on there. And then when she gets it done, she checks it off. If you guys don't have a task manager or things that these projects, I would suggest you get one. For practices, I've seen the software Asana or Trello.   or Google Docs all work really, really well when we're assigning out a bunch of projects and needing to have deadlines on them. So those would be the ones. Some offices love Basecamp, other offices love monday.com. For me, Asana is probably your easiest, fastest one to set into place. Or a simple task manager, ⁓ Google Docs is honestly going to be your easiest one. And then just make sure you review it every week and check it off. We noticed with our team, we were delegating. Our team was taking ownership of it.   However, we didn't have a consistent follow-up process. And I would say that's the next piece of delegation that oftentimes fails in a practice is we don't follow back up. So for us, we just said it as Friday morning at our morning huddle. We pull up the task sheet and we pull up our Asana board. And we go through every single task that should be done and everything headed up for the next week to make sure our team stays responsible and they don't forget. And we have a consistent follow-up process. So that way it's not sitting here thinking, well, I'm sure Shelby will do it.   We actually have a set process in our company where we follow up every single week. That was because we realized we were passing out tasks. Our team was doing a great job. But then we all kind of would get sidetracked and forget what we had committed to doing. And we need to have a place where we could have everybody aligned. So those are some of the key pitfalls that I see with delegation. Those are some of the solutions that I've seen work well. But at the end of the day, we can sit here, we can talk about it, we can create solutions, all these different things.   But what really is the number one piece is actually doing it and then following up. Those are the two most paramount pieces with delegation. I will say having a strong why is going to make you delegate faster and more consistently than just talking about it until I decided, Hey, I'm getting pregnant. Hopefully fingers crossed. I didn't really see the need to delegate. Yes, I did for my own mental sanity, but until I had that why.   And other times when I've opened up a second practice, instantly I've got a strong why that I need to delegate these tasks so that way all the information can come back to me as a regional manager and I'm not having to micromanage or check in all the time with my team. Guys, there is a different between micromanaging and checking in. Checking in, keeping track of all the projects is not micromanaging, period. Micromanaging is where it comes sit over your shoulder and tell you how to do your job. That's micromanaging.   but checking in with you to ensure that you're actually doing your projects, that's just called running a business. That's called running a team. That's making sure all the team is growing in the same direction and the team knows the set expectations. So guys, try delegation. I see it happening. You can make your team work so much more effectively and efficiently. So I suggest, one, get a list of all the things that could be delegated. Two, let's pass it out to the team and ask people who can own it. Three, let's make sure we have a set time of where we can actually follow up as an office.   and ensure all projects and tasks are being completed and done. And four, create a culture of ownership where when we say we'll take something on, we own it, we don't drop the ball. I want to sing this song to you guys like, we own it. You can go look it up. I didn't do it justice and I'm not going to sing karaoke for you guys. However, get your team to own it, delegate, rise everybody up, make sure that you guys don't have a set process for it and realize how much more effectively your team can operate when all of us are working together.   growing the company in the way that's best for the company to grow. All right, guys, as always, so much love to you. Thank you for being a Dental A Team listener. I super appreciate it, guys. So thanks for listening, and I'll catch you next time on the Dental A Team podcast.   that wraps it up for another episode of the Dental A Team Podcast. Thank you so much for listening and we'll talk to you next time.  

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Industrial Talk is onsite at Xcelerate 2025 and talking to Gary Wood, Customer Success Manager at Fluke Reliability about "You reliability journey today into the future". Scott Mackenzie interviews Gary Wood, a passionate industry professional and Customer Success Manager at Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Gary shares his journey from a military background to a career in manufacturing, emphasizing the importance of personal connections and team buy-in in maintenance and reliability. He discusses the challenges of implementing and sustaining condition-based monitoring (CBM) systems, the role of technology in improving asset management, and the necessity of demonstrating return on investment (ROI) to executive leadership. Gary also highlights the evolving capabilities of CBM tools like Azima, Connect Assets in enhancing predictive maintenance and reducing downtime. Action Items [ ] Reach out to Gary Wood on LinkedIn to connect and learn more about Fluke's solutions. [ ] Explore the use of condition-based monitoring and Azima technology to improve asset management and maintenance practices. [ ] Prepare financial data and "receipts" to demonstrate the return on investment of a reliable maintenance program when presenting to executives. Outline Introduction and Technical Issues Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations. Scott mentions the current event, Accelerate 2025, and the technical issues faced during the broadcast. Scott humorously suggests using older versions of technology to resolve issues. Scott introduces Gary Wood, highlighting his passion and experience in the industry. Gary Wood's Background Gary Wood shares his background, mentioning his military service and his father's influence in the manufacturing industry. Gary describes his career progression from a maintenance technician to a plant manager. He emphasizes the importance of learning and the relationships built throughout his career. Scott and Gary discuss the long-standing issues of maintenance, reliability, and asset management in the industry. Challenges in Maintenance and Reliability Gary talks about the current state of the industry, noting that people are less focused on internal improvements. He stresses the importance of personal connections and care within maintenance teams. Gary shares his experience with a technician who was initially resistant to change but later became a dedicated team member. Scott and Gary discuss the necessity of creating a culture of pride and focus in maintenance and reliability. Gary's Role at Fluke Gary explains his role as a Customer Success Manager at Fluke, focusing on implementing and nurturing CMS systems. He describes the importance of taking clients through the future and adapting CMS systems to their evolving needs. Gary discusses the challenges of preventing pencil whipping and the importance of internal strength and KPIs. He emphasizes the human factor in maintenance and the need for continuous improvement. Creating a Reliability Culture Scott asks about creating a reliability culture within an organization. Gary shares an example of a successful transformation in a Michigan-based company. He explains the importance of explaining the benefits of new technologies and gaining team buy-in. Gary highlights the...

Can You Really Spot a Great Company Before Everyone Else Does? In this episode of REady2Scale, Jeannette Friedrich sits down with Lee McCabe, Partner at Claymore Partners and former executive at Meta, Alibaba, and Expedia. With deep experience in both technology and private equity, Lee shares how to uncover high-potential companies, particularly those hiding in “boring” sectors, by focusing on digital transformation, data-driven operations, and overlooked growth levers. Whether you're an investor, operator, or advisor, you'll gain practical insights into how leading firms are building value not just through financial engineering but through smarter marketing, better tech stacks, and operational efficiency. Key Takeaways: - Why old-school industries hold untapped value:Digitally underserved sectors like B2B and consumer services are ripe for disruption and value creation. - The power of a functional tech stack: Many businesses lack proper data infrastructure. Building a connected, insight-driven stack is step one to scaling sustainably. - What digital value creation really looks like:Private equity must shift from passive ownership to active operational involvement, especially in marketing and data analytics. - Lead generation is the real business: CEOs in services should view themselves as running lead generation engines. Conversion begins with optimised websites and media spend tracked to ROI. - AI hype versus reality: AI is not yet the silver bullet for most companies. Without basic data systems in place, AI becomes a distraction rather than a solution. - How to avoid data overload: Focus on the 10 to 15 KPIs that truly drive performance instead of drowning in dashboards and vanity metrics. - The real role of marketing agencies: Good agencies tie marketing spend directly to revenue and profitability instead of reporting on clicks and impressions. - Advising today's private equity investors:Future-leading firms will use defined operational playbooks focused on digital execution from day one rather than relying on traditional financial levers. - The compound effect of small steps:Lee shares his philosophy for building an extraordinary life: take consistent action every day, even when the direction is unclear. Recommended Resources: Book: The Predator's Ball by Connie Bruck Podcast: Pivot and All-In Connect with Lee McCabe: Find him on LinkedIn Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose *

What if your KPIs are hiding your true impact and that's why you're not getting promoted? Most CSMs are tracking what leadership asks and missing the real proof that moves careers forward. If your best work is going unnoticed, you're not alone. That's why in this episode, I reveal the three high-impact metrics I personally used to score raise after raise (including how I built a 200k IC role from scratch), the “invisible work” you should start logging today, and how to create your own bulletproof folder of receipts for interviews, promotions, and layoff protection. Hear the small, simple experiments that can lead to company-wide change and find out how to capture the magic that really sets you apart.You'll learn how to turn invisible effort into undeniable evidence, make your value pop in every review, and protect yourself from layoffs or missed opportunities. Want to know the "receipts" no one else is collecting but every leader cares about? Press play now and get the edge you deserve.

Kevin chats with Nick Retzmann, Chief Growth and Product Officer at Vaibe, to explore how gamification can transform warehouse employee engagement. Vaibe offers a software-as-a-service platform that connects to existing systems, turning daily operational KPIs into fun, team-oriented challenges. From increasing pick rates to improving safety compliance, Vaibe creates an environment where employees feel recognized and motivated. With labor shortages, retention struggles, and competitive hiring markets putting pressure on warehouse operators, Nick explains why investing in engagement is no longer optional. Instead, gamification can make work more enjoyable while driving measurable gains in productivity, performance, and retention.Get your free ID Label sample right here. Find EPG at IntraLogistex Miami in September! Follow us on LinkedIn and YouTube.Support the show

When I hired my very first team member, I thought I was setting myself free. In reality, I was just paying someone to help me hold all the hats I was still wearing.About one year into my business, I brought on a Virtual Assistant striving to be an Online Business Manager. She was a jack-of-all-trades, and worked well for a time. That was the beginning of overpaid and underqualified hires – and me clinging on to them out of “loyalty”. It would take me until my first 7-figure year to realize I had no CRM, no real data, no systems and no team equipped to run the business without me.Since then, I've built something entirely different. A team that knows the mission, owns their roles, meets clear KPIs and makes decisions without me hovering. New sales team members and account managers are fully trained and integrated in just seven days.In this episode, I'm sharing exactly how I went from bottleneck to leader, the hiring mistakes I'll never make again, and how to build a team that runs your business, so you can finally step out of the operator role without the whole thing falling apart.–Join our Fit Pro Business Secrets Made Simple group over on Facebook for exclusive resources, trainings and help as you're growing your online fitness business. https://www.facebook.com/groups/fitprobusinesssecrets/  Follow Taeler on Instagram. https://www.instagram.com/taelerfit/Learn more about working with Taeler, whether you're just starting your online coaching business or scaling to multi-6/7-figures. https://taelerdehaes.com/ 

In today's episode, Dr. Killeen breaks down the essential KPIs every dental practice should be tracking to stay healthy and grow. From weekly pulse checks like production and case acceptance to deeper monthly dives into overhead and AR, he shares how to build a simple, effective dashboard—and why reading your numbers is one of the most important skills a leader can develop.To learn more about Dr. Killeen and his new book, The Shift, or to connect with him, check out www.AddisonKilleen.com.

Most urgent care CEOs stay far from the weeds of marketing. But what happens when a leader decides to master it—and uses that knowledge to drive clinic growth, improve patient access, and lower acquisition costs?In this episode, Michael and Nick sit down with Brent Kell, CEO of Valley Immediate Care, a nine-location urgent care group in Southern Oregon. For over two decades, Brent has not only led operations but rolled up his sleeves to run and refine his own marketing—blending geofencing, Google Ads, and innovative patient communication strategies to deliver measurable ROI.From targeting sports tournaments and tourist hubs with hyper-local ads, to integrating AI voice and SMS systems that answer calls, book appointments, and reduce no-shows, Brent shares exactly how he's using data to guide every marketing dollar. He also opens up about the KPIs that matter most, how to calculate your true cost per patient acquisition, and why the human touch still matters in a digital-first strategy.Whether you're an urgent care operator, a healthcare marketer, or a leader looking to better connect operations and patient growth, this conversation delivers proven, actionable tactics you can adapt right now.

231: I never thought someone 5,000 miles away could out-compete local land investors, but Ciaran Sheil does it 40-50 times a year, all without setting foot in the U.S.

If the operator isn't putting real cash in, Jeremy Dyer is out.

After 33 years of redefining retail, Anthropologie has mastered creating stores that serve communities rather than just selling to them. Mindy Massey, who oversees stores across North America and the UK after 26 years with the brand, reveals how they've shifted from conversion to connection—empowering 10,000+ employees as community curators while maintaining authentic relationships at scale. Her insights offer a masterclass in why this approach matters more than ever as younger generations reshape retail expectations.The Multi-Gen EffectKey takeaways:Amplification over transformation: Anthropologie didn't reinvent their service strategy—they amplified 33 years of authentic relationship-building with better tools and deeper community integration. "I would say more than transformation. It's been like amplification... Our service strategy has always been built on a foundation of genuine connection." - Mindy [02:52]Wide lanes, strong guardrails: Success requires high accountability and clear brand standards while giving local teams wide creative latitude to serve their specific communities. "We do provide guardrails. But the lanes are kind of wide open for a localized approach." - Mindy [06:41]Authenticity drives KPIs, not vice versa: The brand prioritizes genuine relationships over metrics, trusting that real connections naturally generate better business outcomes. "The authenticity of the relationships is what drives the KPIs versus the KPIs driving the relationships." - Mindy [09:26]Ordinary to extraordinary: Every element, from yarn window displays to finance team creativity, embraces the philosophy of transforming simple materials into unexpected beauty. "So much of our heritage is steeped in making the ordinary extraordinary. You find something really simple and you make it super innovative." - Mindy [13:36]In-Show Mentions:Tricia Smith (CEO, Anthropologie)Rockefeller Center store holiday displayAssociated Links:Learn more about EndearCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter. Here's what you'll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athletes, your service advisors need "muscle memory" to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural. - Conquer the Price Shopper: Understand the "killer" impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practice bot and Dan Malloy's approach equip your team to handle these crucial conversations without immediately giving a price. - Embrace AI for Data-Driven Growth: Explore how AI goes beyond traditional "keyword spotting" to analyze calls, score performance automatically, and provide invaluable "language KPIs." Understand how this data on communication directly drives your traditional business KPIs and profitability. - Mandate Daily Practice: Learn why the best companies are making bot practice mandatory, just like opening the store or running batting cages, and how it fosters a high-level, professional team. Dan Molloy, Molloy Business Development Group. Dan's previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:

Your job title hasn't changed. But your responsibilities have. In today's episode of the Spin Sucks podcast, Gini Dietrich breaks down what it means to be a Visibility Engineer—and why communications pros are now at the center of AI-driven brand discovery. You'll learn: Why 95% of AI citations come from non-paid sources (and how to get yours included) How to translate traditional comms skills into strategic AI visibility What new KPIs matter—like citation velocity, AI brand summaries, and misinformation risk How to use the PESO Model to engineer visibility across search, summaries, and smart assistants Plus, we'll share a “day in the life” of a visibility engineer and give you a tactical roadmap to start applying this thinking inside your own org. Join the Spin Sucks Community for deeper discussions: ⁠⁠⁠https://spinsucks.com/spin-sucks-community⁠⁠⁠  Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.

Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue.  In this episode… Many website visitors leave without purchasing, and abandoned carts represent millions in lost revenue for e-commerce brands. Even as traffic and ad spend grow, conversion rates often stagnate, and customer acquisition costs continue to rise. How can online retailers capture more value from existing website traffic? According to e-commerce expert and entrepreneur Erik Christiansen, improving on-site conversions can unlock immediate revenue gains. His three-step revenue approach, which includes capturing, identifying, and converting leads, prioritizes real-time engagement, visitor segmentation, and actionable promotions. Additionally, techniques like cart abandonment campaigns, shopper preference pop-ups, and high-quality SMS collections boost conversions and strengthen margins by maximizing the lifetime value of each visitor. In this week's episode of the Up Arrow Podcast, William Harris chats with Erik Christiansen, Co-founder and CEO of Justuno, about driving revenue through smarter on-site conversions. Erik also discusses creative cart abandonment strategies, the difference between vanity metrics and meaningful KPIs, and why hands-on entrepreneurship builds resilience.

What SaaS metrics and financial metrics really matter when you're scaling toward your first $1 million in ARR? In episode #305, Ben Murray breaks down the essential numbers to track using his Five Pillar SaaS Metrics Framework. From building a strong accounting foundation to tracking investor metrics like retention, bookings, and gross profit, this episode gives you the tools to set your business model up for scale and eventual company valuation growth. Whether you're a founder, CFO, or finance lead, you'll learn how to implement the right KPIs before you cross the $1M mark, so you can confidently present metrics to your team and/or investors and operate with clarity. What You'll Learn: SaaSfy Your Accounting Foundation Why your accounting system (QBO, Xero, etc.) needs a SaaS-specific structure. How a clean P&L improves your ability to track revenue, margins, and KPI's. Track Bookings Data Early Why executed contracts (new ARR, expansion ARR, and contraction) are one of the most important SaaS numbers. How bookings feed your go-to-market efficiency calculations and help measure sales ROI. Retention Is Key Gross revenue retention, net revenue retention, renewal rates, and logo retention — and when each matters most. How retention signals product-market fit and impacts valuation. Other Metrics to Watch Gross profit, EBITDA, cash flow forecasting, and cash runway. How do these connect to financial strategy and your long-term investor metrics? Why These Metrics Matter Before $1M ARR: Creates a financial systems foundation for scale. Equips you to benchmark your performance against peers. Builds a data story for fundraising and valuation discussions. Avoids costly gaps in financial modeling once growth accelerates. Resources Mentioned"

Send us a textIn this episode, Rick and Megan explore key metrics that matter, the significance of tracking KPIs, and the necessity of actionable data. They highlight the importance of simplicity in data tracking and the need to assign clear responsibilities to team members, ensuring accountability and driving business growth.You will learn-Measuring performance is crucial for improvement.Assigning numbers to team members fosters accountability.Simplicity in dashboards leads to better decision-making.Actionable data is more important than just collecting numbers.Avoid overcomplicating data tracking systems.Focus on metrics that truly drive business growth. Reach out to us at info@atomicstoragegroup.com

From defying conventional PR tactics to crushing KPIs, the Bospar team navigated Intel's RealSense launch with precision, leading to:2.2 billion reach4X website traffic increase90-day LinkedIn goals hit in 12 hoursCoverage in CNBC, Reuters, TechCrunch, Fortune, and more!Eric Chemi chats with RealSense's Mike Nielsen and the PR and Social Media experts who crafted the winning strategy for this high-stakes spin-out.

In this special solo episode, Bradley explores the core concept behind the "Above The Business" podcast name and shares why stepping back from day-to-day operations is crucial for entrepreneurial success. He discusses the evolution from working "in" the business to working "on" the business, and ultimately to getting "above" the business for true strategic perspective.Bradley uses the powerful analogy of being in an airplane at 30,000 feet, where perspective shifts dramatically and you can see your place in the world differently. This elevated view represents the mindset shift needed for effective business leadership.Becoming the Architect of Your BusinessTransitioning from "Rainmaker" to "Architect" identity.The importance of designing and systemizing your business for growth.Creating emotional detachment while maintaining strategic oversight.The Importance of Having a Business BlueprintBradley emphasizes that successful architects use blueprints, and business owners should too. Key questions to ask yourself:Do you have a clear business blueprint you're following?Could you print it off or email it as a PDF?Is it organized in a way that allows you to easily categorize new ideas and strategies?Does it include your operating system, roadmap, and personal leadership development track?Upcoming EventsTwo-Day MBA: The Mindset of an EntrepreneurTuesday & Wednesday, August 12th & 13th, 2025, from 10a - 12p CST each day.Register: MBA.blueprintos.comFeatured Speakers: Chad Cannon, David Peterson, Bill Coletti, and Bradley HamnerFocus: Different perspectives on entrepreneurial mindset.Replay Access: Email support@blueprintos.comThanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business...

Send me a messageSupply chains are responsible for the majority of global emissions, yet they remain the hardest to decarbonise. In this episode of the Sustainable Supply Chain podcast, I sit down with Saskia van Gendt, Chief Sustainability Officer at Blue Yonder, to explore how data, AI, and end-to-end visibility are changing that equation.Saskia brings two decades of sustainability experience across government, retail, and manufacturing. We dig into the urgent challenge of Scope 3 emissions - why they make up 60%+ of global carbon output, why they're so difficult to measure, and how regulatory pressure is finally starting to unlock action.We discuss how AI-powered supply chain platforms can optimise sourcing decisions on the fly, set carbon budgets, and reduce waste, from manufacturing to reverse logistics. Saskia shares real-world examples, from cutting a million transport miles in South America to reducing food waste by 15% through demand-supply optimisation.We also cover the overlap between resilience and sustainability, the impact of tariffs and CBAM, and how leaders can align sustainability targets with operational KPIs. The big takeaway? Sustainability isn't a compliance box, it's a strategic advantage for retailers, manufacturers, and logistics providers willing to integrate it into core supply chain decisions.If you're a supply chain leader looking to make measurable progress on emissions reduction, waste management, and resilience, this conversation is packed with actionable insights.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

In this episode, I speak with Shiri Mosenzon Erez, Chief Product Officer at commercetools, a global leader in enterprise composable commerce that supports thousands of retailers in hundreds of countries, enabling tens of billions of dollars in revenue annually. Shiri's career journey has taken her from consulting into her first product role at Tesco, through product leadership at Ocado, and now leading at a scale-up with a global enterprise footprint. We cover a lot, including: What commercetools does: An API-first, composable commerce engine powering online trade for major global enterprises and manufacturers, enabling flexibility, resilience, and constant uptime for B2C and B2B commerce. Composable commerce explained: Allowing customers to mix and match best-of-breed components across the commerce value stream or opting for "pre-composed" solutions built on the same composable foundation. Strategic focus in a flexible platform: How the team decides where to build, buy, or partner, using value stream mapping to prioritise and avoid being pulled in too many directions. AI and agents in commerce: From data tagging to conversational assistants and dynamic pricing, Shiri shares early enterprise adoption patterns and the role of commercetools' MCP layer in letting customers plug in the agents they trust. Product team structure: A 55-person product org spanning UX, product management, and close engineering partnerships, with domain-focused teams and a strong CPO–CTO pairing model. Balancing explore vs exploit: Encouraging teams to pivot to higher-value domains when propositions mature, and celebrating decisions to stop work that's no longer impactful. Customer-led vs strategy-led delivery: Using proactive roadmap communication to align big customer requests with company strategy and KPIs, turning reactive asks into collaborative problem-solving. Technical and business balance in PMs: Moving from a largely technical PM base toward a mix of skills, with growing focus on business value and direct engagement with business stakeholders. Leadership approach: Shiri's focus on connecting product strategy to company strategy, advocating at the executive level, and ensuring her teams feel purpose, autonomy, and mastery in their work. Check out commercetools Check out commercetools's website: https://commercetools.com/, or their careers page: https://commercetools.com/careers/jobs. Connect with Shiri You can connect with Shiri on LinkedIn: https://www.linkedin.com/in/shiri-mosenzon/.

#172 Fernando Rojas Sanchez is the CMO of DaBoost a strategic white-label agency. In other words, he and his team help support other agencies. It's a smart business model. And in this episode Fernando and Pat go deep into how this works and the advantages of using an agency like DaBoost. Plus a whole lot of other good things.  Timestamp   Topic / Key Moment 00:00 Intro & Background  02:00 Agency Model – Why DaBoost focuses on other agencies as clients; benefits of white-label services. 04:30 Challenges for Small Agencies – Peaks and valleys, staffing strain, cultural impact on morale. 06:00 Target Niche – Serving growing, small, or “mom & pop” agencies who need a full marketing team in the back office. 08:15 Agency Life: Mexico vs. US – Differences in tech adoption, client values, and work culture. 14:30 Geographic Footprint – Offices in Dallas, Milwaukee, and Merida; expansion strategy. 16:45 Operations Across Countries – Creating clear processes and retaining long-term team members. 19:00 Full Service vs. Specialization – Differences between US and Mexico agency models; why DaBoost offers a broad service mix. 22:00 Core Services – PPC, branding, content generation as bread-and-butter. 23:15 Dental Group Case Study – 43% boost in bookings 26:00 White-Label Relationships – Acting as the “front” or “back office” for partner agencies. 29:00 Building Trust – Positioning as a service provider, not a competitor; “we make your business our business.” 31:00 Onboarding Process – One-week agency audit; seamless integration. 33:00 AI Perspective – Use AI for process optimization, not creative generation; risks of overuse and sameness. 36:15 Global Marketing Insights – What works in Mexico but not the US (personal trust, in-person business) and vice versa. 42:00 A Day in the Life – Time-blocking, KPIs (3 events/week, 2 orgs, 2 new contacts). 45:30 Cultural Differences – Milwaukee/Wisconsin vs. Mexico City and Merida business environments. 47:00 Future of Agencies – Move toward vendor-based execution teams; rise of small agencies. 50:00 Specialization vs. Generalization – Current choice to remain open to all verticals; long-term vision. 53:30 Final Plug – How to connect with Fernando and DaBoost online. Get in touch with Fernando here: https://www.linkedin.com/in/fernandorojassanchez/ Check out DaBoost here: https://da-boost.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

Employee engagement is not a soft skill – it's a leadership responsibility. And according to Kris Sirchio, it's one of the most underrated KPIs on every CEO's agenda. In this episode of the Team Behind the Scenes series, Stefan speaks with Kris Sirchio – cooperation partner, trainer, advisor, and friend. Kris is the former CEO of North American Breweries, now CEO of Net Positive Holdings, and a seasoned leadership partner in the LEITWOLF® network. Together, they explore what people truly need in order to stay motivated and perform sustainably – and what leaders can do to make that happen. Kris shares his perspective from over three decades of leadership in global corporations, transformation journeys, and cultural change. At the core: trust, clarity, purpose – and the triad of being valued, included, and empowered. An honest conversation about leadership that drives real impact – because it puts people first. ––– Kris LinkedIn: https://www.linkedin.com/in/krissirchio/ Do you like the LEITWOLF® Leadership podcast? Then please rate it with a star rating and review it on iTunes or/and Spotify. This will help us to further improve this LEITWOLF® podcast and make it more visible. ––– Book your access to the LEITWOLF® Academy NOW: https://stefan-homeister-leadership.com/link/leitwolf-academy-en Would you like solid tips or support on how to implement good leadership in your company? Then please get in touch with Stefan via mail: homeister@stefan-homeister-leadership.com Or arrange a free phone call here: https://stefan-homeister-leadership.com/link/calendly-en // LINKEDIN: https://stefan-homeister-leadership.com/link/linkedin // WEBSITE: https://stefan-homeister-leadership.com ® 2017 STEFAN HOMEISTER LEITWOLF® ALL RIGHTS RESERVE ___ LEITWOLF Podcast, Leadership, Management, Stefan Homeister, Podcast, Business Leadership, Successful Leadership, Organizational Management, Leadership Skills, Leadership Development, Team Management, Self-leadership, Leadership Coaching, Leadership Training, Career Development, Leadership Personality, Success Strategies, Organizational Culture, Motivation and Leadership, Leadership Tips, Leadership Insights, Change Management, Visionary Leadership, Leadership Interviews, Successful Managers, Entrepreneurial Tips, Leadership Best Practices, Leadership Perspectives, Business Coaching

Bradley candidly shares some frustrations he has been experiencing in business, and how he is leading himself first through the challenges.The Bottom Line: When you make changes or set new goals in business, it will ultimately start off rocky. But if you persevere through the frustration and challenges, you will win.Ready to master this entrepreneurial mindset and outlast business challenges? Join us at the 2 Day MBA - our upcoming live event! Register at https://mba.blueprintos.comUpcoming Event AnnouncementMindset of the Entrepreneur WorkshopDates: August 12-13 (Tuesday-Wednesday).Time: 10 AM - 12 PM Central.Format: Virtual, two-day event.Cost: Free.Registration: mba.blueprintos.comThanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they'll waive all setup fees.

Culture isn't something you build later, it's happening right now, whether you're aware of it or not. In this powerful episode, Dr. Angela Jackson joins George to break down how intentional leadership can make or break your team's energy, retention, and trust. If you're building anything with people… This one's a masterclass.What You'll Learn:Why culture is always being created, whether you're intentional or notThe hidden ways leaders shape employee experience and retentionHow to recognize and reverse “quiet quitting” inside your businessThe role of empathy and flexibility in building high-performing teamsHow to build a win-win workplace that drives innovation and resultsPractical strategies to empower team ownership and close the communication loopThe difference between transactional perks and meaningful benefitsHow to intentionally develop managers and “culture carriers” in your organizationKey Takeaways:✔️Culture is created by default or design, choose wisely.✔️60% of employees feel their bosses don't care about them.✔️Startups often unconsciously build zero-sum workplaces.✔️Quiet quitting happens when leaders aren't listening.✔️Retention and results start with empathy and agency.✔️Reimagine benefits around what actually matters to employees.✔️Great managers are made, not born, train them intentionally.✔️Give team members ownership and a voice in innovation.Timestamps:[00:00] – Culture is created whether we intend it or not[04:00] – What entrepreneurs get wrong about culture[06:00] – The “quiet quitting” epidemic and what causes it[08:30] – How to hire for complementary strengths[11:00] – KPIs for culture: where to begin[14:30] – Culture carriers and manager training[18:30] – Leadership mistakes: hiring for potential with no support[21:00] – Practicing culture in 1:1 relationships[23:00] – Boundaries, burnout, and leading by example[26:00] – Why “throwing money” at problems doesn't fix culture[29:30] – Ownership mindset: every employee as a leader[32:00] – How to close the loop and truly listen to your team[36:00] – Flexibility, empathy, and benefits that actually work[38:00] – How culture impacts business outcomes[41:00] – Wrap up: start small, lead intentionallyYour Challenge This Week:Share your biggest insight from today's episode on Instagram and tag us!Start a conversation with your team—what kind of culture are you really creating?Grab Dr. Angela Jackson's book The Win-Win Workplace and begin applying at least one principle this week.Connect with Dr. Angela Jackson on Instagram, Facebook or LinkedIn.For more real, tactical wisdom and behind-the-scenes lessons, follow George on Instagram: @itsgeorgebryantJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs scaling with trust and connection.Apply for 1:1 Coaching – Ready to build with sustainability, impact, and ease? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

Learn how to hire A-players who deliver 10x ROI, build an employer brand that attracts top talent, and avoid the costly mistakes that drive elite performers away. What if I told you that the difference between hiring an A-player versus a C-player could mean the difference between a 10-to-1 ROI and barely breaking even? In this episode of Beyond Seven Figures, I sit down with executive career strategist Debra Boggs to explore the critical differences between A-players, B-players, and C-players in the workplace, and why most business owners are unknowingly sabotaging their ability to attract elite talent. We dive deep into the common mistakes entrepreneurs make when trying to hire top performers, including dragging out lengthy hiring processes that lose the best candidates and misunderstanding what truly motivates A-players beyond compensation. Debra and I also tackle the crucial issue of title-role misalignment - where companies hire a CMO but expect them to write email copy - and explore the real reasons why A-players leave organizations and how to prevent it through proper career development and engagement strategies. Plus, we discuss the importance of having a compelling vision that makes top talent want to join your mission, even if you can't pay the highest salary in the market. Debra Boggs is an award-winning entrepreneur and nationally recognized expert in executive career strategy. As CEO of D&S Executive Career Management, she has built one of the country's premier firms supporting senior leaders in navigating complex career transitions, landing board seats, and maximizing compensation in competitive markets. After launching D&S from the ground up nearly a decade ago, Debra scaled the business into a seven-figure firm with an elite team of experts serving high-level professionals around the globe. Her proven methodology has helped thousands of executives secure leadership roles at the world's most notable companies. Debra's thought leadership has been featured in Forbes, Fast Company, Newsweek, The Washington Post, The Wall Street Journal, and dozens of other media outlets, and she's a sought-after speaker for national conferences and private leadership events. KEY TAKEAWAYS: Hiring A-players can bring up to 10x the return compared to B or C players. Long and slow hiring processes can push top talent away to faster-moving companies. A strong employer brand helps attract the best candidates even for small businesses. Vision matters more than salary for many A-players who want to be part of something big. Clear job titles and KPIs prevent hiring the wrong person for the role. Retaining A-players requires growth opportunities and strong leadership support. Culture and alignment with company values play a big role in keeping top talent. Asking your team about their personal and career goals helps build loyalty and trust. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

How to Break Free from Founder-Led Operations: Ral West's Six Principles for Entrepreneurial FreedomIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Ral West, founder of Ral West: Livin' The Dream, a business coach and serial entrepreneur who helps six- and seven-figure founders step out of the day-to-day grind. Ral shares how she and her husband went from being tied to every task in their business to building systems that gave them true freedom. She breaks down her six principles for entrepreneurial freedom and explains how founders can delegate with confidence, build teams that thrive, and create businesses that support the life they actually want.Ral West's Six Core Principles for Scaling Without BurnoutRal West knows firsthand how easy it is for entrepreneurs to become the bottleneck in their business. Her six principles offer a practical, proven roadmap to shift from overwhelmed operator to empowered owner.The journey starts with building robust systems. Ral emphasizes that without clear, repeatable processes, founders stay stuck handling every detail. She recommends documenting even the smallest tasks and investing in tools like SOPs, automation platforms, and video training. Next, she encourages founders to measure and track data relentlessly—what gets measured gets managed. Setting up dashboards and reviewing KPIs regularly keeps the business on track and reveals areas for improvement.One of the biggest mindset shifts comes through leveraging your time through delegation. Ral explains that true growth comes when founders stop doing everything themselves and start empowering others. She outlines how to delegate with structure, train your team effectively, and release the fear of imperfection. From there, it's critical to intentionally shape your company culture, develop your team, and deliver exceptional customer service. When these principles are in place, the founder becomes the visionary—not the workhorse.About Ral WestRal West is a serial entrepreneur, business coach, and founder of Ral West: Livin' The Dream. With decades of experience building and exiting multiple businesses, she now helps high-earning entrepreneurs reclaim their time, build systems, and scale their companies sustainably.About Livin' The DreamRal West: Livin' The Dream is a coaching and mastermind brand that equips entrepreneurs with tools to scale their businesses without burnout. Through small-group programs, personalized mentorship, and practical business systems, Ral helps founders design businesses that serve their lifestyle—not the other way around.Links Mentioned in this Episode:Ral West on LinkedInRal West: Livin' The DreamEpisode Highlights:The six principles for escaping founder-dependency and reclaiming your timeHow to build systems that let your business run without youWhy delegation is the key to sustainable growth (and how to do it right)Ral's advice on letting go of sales and building a strong teamA roadmap for founders ready to trade burnout for freedomConclusionRal West's story is a powerful reminder that you don't have to be everything in your business to make it succeed. By building systems, empowering your team, and intentionally designing your operations, you can create a business that gives you both profit and freedom. Whether you're buried in sales calls or wearing every hat in your company, this episode gives you a clear path forward—one that leads to entrepreneurial freedom on your own terms.Apply to be a Guest

What SaaS metrics actually move the needle on your company valuation? In episode #304, Ben Murray shares his “Power 3” SaaS metrics — the three investor metrics that consistently signal scalable growth and increase SaaS valuations. While many articles list “top metrics” without context, these three have proven to be the most impactful in boardrooms, investor meetings, and due diligence. If you want to attract investors, strengthen your business model, and maximize your valuation, start by mastering these three metrics. What You'll Learn: Gross Profit Why high gross profit (80%+ for pure-play SaaS) is a foundation for growth. How revenue mix and margins by stream impact scalability and valuation. Gross Revenue Retention (GRR) Why GRR is the ultimate measure of product stickiness. How poor retention erodes efficiency and drags on working capital. ROSE (Return on SaaS Employees) Ben's proprietary alternative to “revenue per FTE.” Now updated to account for AI-driven roles that replace human labor. Why ROSE is more accurate for modern SaaS org efficiency. Why These Metrics Matter for Investors & Valuation Investors look for predictable, efficient growth — these metrics show exactly that. High gross profit and retention indicate a sustainable business model. ROSE reveals operational efficiency that supports long-term profitability. Together, these KPIs create a clear narrative for maximizing company valuation. Resources Mentioned: The Power 3 SaaS Metrics — Blog post + downloadable templates: https://www.thesaascfo.com/the-power-3-saas-metrics-that-predict-if-youll-scale-or-stall/ Quote from Ben: “If I could only choose three metrics to see if you're scaling the right way, it would be gross profit, gross revenue retention, and ROSE.”

Some dots have connected in my mind recently that are reshaping how I evaluate self-storage trade areas moving forward. Surprisingly, this insight came from digging into the lives and current work of the people who shorted subprime financial instruments during the Great Recession—and what they're focused on today. I also re-learned an important truth when designing my self-storage and investment strategies: don't follow the news, the politics, or the politicians—follow the money. See where it's going. That points in a much clearer direction. Next week, I'll share where it appears the people who earned over 500% during the Great Recession are investing their money—and what they're hedging against. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com

In this episode, Jeff Smith and Shawn Rider break down the importance of tracking the right KPIs in business. They discuss how focusing on the right metrics, such as profit, effective hourly rate, and customer retention, can lead to a more stable and successful business. From revenue to employee retention and ROI, they explain why vanity metrics can be misleading and how business owners should focus on the KPIs that truly drive growth. Don't miss out on understanding which KPIs matter most for your business success.Timestamps: [0:00] - Introduction: Importance of KPIs in business[1:10] - Defining Key Business Metrics[3:30] - Tracking Profit and Effective Hourly Rate[5:00] - Customer Retention: A Key KPI to Track[7:00] - How to avoid vanity metrics[9:00] - Building a System to Track KPIs[12:00] - Conclusion and Why You Should Start Tracking KPIs Today Key Takeaways:Tracking the right KPIs is essential to business success.Focusing on metrics like profit, effective hourly rate, and customer retention drives growth.Avoid vanity metrics that don't contribute to your business's bottom line. Resources:Tactical Empire Community: Join our community for more tips and discussions on KPIs and business growth.Book Recommendation: Operation Wealth by Jeff SmithInfinite Banking: Learn more about this strategy for building wealth. 

What does it take to transform a mission-driven organization into a high-velocity execution machine? Today, Peter Winick sits down with Suba Vasudevan, COO of Mozilla, to explore how thought leadership drives impact inside and outside the organization. Suba isn't just talking about brand elevation—she's focused on aligning thought leadership with Mozilla's double bottom line: financial success and a healthy internet. You'll hear how she uses thought leadership to drive strategic clarity, cultural alignment, and real-world execution across a global, mission-focused team. Suba unpacks how leaders can build trust, model transparency, and scale their thinking across a workforce by showing up authentically—whether that's in a Slack message or on a podcast. From AI adoption to KPIs, Suba makes it clear: thought leadership isn't optional for modern executives—it's core to leading transformation. She offers a candid look at how leaders should use their voice—not just for visibility, but as a catalyst for cultural change, employee productivity, and long-term innovation. Suba's message is simple and powerful: If you're not investing in thought leadership, you're holding your team back. Three Key Takeaways: • Thought Leadership Is a Leadership Imperative Suba emphasizes that thought leadership isn't optional—it's foundational to effective leadership in today's world. It's how leaders align teams, build trust, and scale their vision across an organization. She views it as table stakes for anyone serious about transformation. • Execution and Culture Must Be Intertwined Driving results at Mozilla means more than setting KPIs. Suba connects culture to execution, highlighting that metrics only matter when they're backed by employee belief, buy-in, and shared values. Thought leadership is her tool to bridge that gap. • AI Is a Culture Shift, Not Just a Tech Shift Suba doesn't just endorse using AI—she models it. By openly using tools like ChatGPT and encouraging her team to do the same, she's shaping a culture of innovation, experimentation, and productivity. Her approach shows how leadership can normalize and accelerate change from the top. If you found Suba Vasudevan's episode valuable—especially her take on aligning leadership, culture, and execution—then you won't want to miss our conversation with Harry Kraemer on Value-Based Thought Leadership. Like Suba, Harry emphasizes the power of authenticity, clarity, and consistency in leadership. He explores how values-driven decision-making builds trust, scales alignment, and creates long-term impact inside complex organizations. While Suba applies these principles to tech and innovation, Harry brings a timeless leadership lens from his experience as a CEO and professor at Kellogg.

In this episode of the Investor Fuel podcast, host Michelle Kesil interviews Matthew Hecker, an experienced investor who shares insights into his journey in real estate investing. Matthew discusses his direct-to-seller approach, the importance of understanding the 'why' behind business strategies, and the various investment strategies he employs, including flipping, wholesaling, and rentals. He emphasizes the significance of measuring key performance indicators (KPIs) and shares valuable lessons learned from challenges faced in the business. Matthew also talks about future goals and the importance of access to capital in scaling the business. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Text us your thoughts on the episode or the show!On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.Whether you're in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.Tune in to hear:Marketing's Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at the Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The rapid evolution of eCommerce and the rise of AI-driven tools are disrupting the way consumers discover, evaluate, and stay loyal to brands. Traditional loyalty programs often fail to keep pace, and many brands still prioritize acquisition over retention. How can companies adapt their digital shelf strategies to capture human shoppers and stay relevant to AI-driven recommendations? Digital upskilling advocate and eCommerce strategist Chris Perry advises brands to focus on shopper-centric content optimization by creating long-tail assets that answer detailed consumer questions and appeal to AI agents like Rufus or ChatGPT. Navigating the digital shelf requires understanding how conversational queries differ from traditional keyword searches and proactively testing and reskilling to stay ahead of competitors as AI adoption accelerates. Tune in to this episode of The Digital Deep Dive as Chris Perry, Co-founder of firstmovr, returns to speak with Aaron Conant about navigating the AI-driven transformation of eCommerce. Chris shares real-world examples of AI-assisted product discovery, the importance of long-tail content for search visibility, and why early adoption and reskilling are critical for the future.

In this episode of the podcast, we continue our series on the 7Ps of Business for Christian coaches. We dive into the fourth P—'Particulars'—which focuses on tracking key performance indicators (KPIs) and other impactful numbers to help grow your coaching business. We discuss the importance of measuring details, and how these metrics tell the story of your business. We offer practical advice on setting up a simple scorecard to keep track of these particulars, the benefits of measuring performance, and tips for getting started with tracking your business metrics. Whether you're a solopreneur or have a growing team, these strategies will help you manage and grow your business more effectively.TIME STAMPS:00:00 Welcome 00:54 Introduction to the Seven Ps of Business01:54 Diving into the Particulars04:03 Tracking and Measuring Success06:26 Building and Using a Scorecard10:13 Steps to Effective Tracking23:41 Connecting and Reflecting24:33 Conclusion and Next StepsDOWNLOAD PODCAST RESOURCE:therealifeprocess.com/sevenFREE RESOURCES:Take the FREE Intro to Needs & Values AssessmentReady to discover what uniquely matters to YOU? CLICK HERE to take our FREE Intro to the Needs & Values Assessment.FREE Download: 4 Steps to Simplify Your CalendarReady to uncover more time on your calendar? This FREE download will help you remove what doesn't matter, so you have space for what does. Click here to get this FREE resource!OTHER RESOURCES:Join the REALIFE Practice Membership!The REALIFE Practice Membership is designed for those who want to grow spiritually, but feel like REALIFE is getting in the way. We'll learn how to integrate meaningful spiritual practices and tools into our daily lives through live group calls, group coaching, training videos, downloadable resources, and an interactive community. Visit www.therealifeprocess.com/membership to join us today!Check out our YouTube Channel!Prefer to watch AND listen? Check out our YouTube channel for the podcast episode on video! Make sure to subscribe so you get all the latest updates.My Book LinkMy new book, Do What Matters, is available NOW! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com.LifeMapping ToolsWould you life to discover  Life Mapping tools to help you recognize and respond to God in your Story. Check out these tools here https://www.onelifemaps.com/JOIN OUR COMMUNITY & CONNECT WITH ME:Become part of the FREE REALIFE Process® Community! Connect with Teresa and other podcast listeners, plus find additional content to help you discover your best REALIFE.Connect with your host, Teresa McCloy, on:Facebook - The REALIFE Process® with Teresa McCloyInstagram - teresa.mccloyLinkedIn - teresamccloyAbout Teresa McCloy:Teresa McCloy is the founder and creator of the REALIFE Process®, a framework designed to empower individuals and groups with the tools, training, and community needed for personal and professional growth. Through the REALIFE Process®, Teresa is on a mission to help others grow in self-awareness, establish sustainable rhythms, and enhance their influence and impact by integrating faith and work into their everyday lives. She lives with her husband of 42 years on their 5th generation family farm in central Illinois and enjoys great coffee, growing beautiful flower gardens and traveling as much as possible. About Erica Vinson:Erica Vinson helps clients walk through defining moments with confidence and courage enabling them to move forward in freedom and embrace fearless living. As an ACC Credentialed and Certified Professional Life & Leadership Coach, she uses wisdom from all 3 Centers of Intelligence to help clients gain deeper self-awareness and grow in relationships with others both personally and professionally. Erica is a certified REALIFE Process® Master Coach, an ©iEnneagram Motions of the Soul Practitioner, and has a certificate in Spiritual Transformation through the Transforming Center. She lives in the Metro East St. Louis area and enjoys spending quality time with friends and family, golfing, tennis, boating/water skiing, traveling, is a bit of a technology nerd and loves learning!

The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.Find Emily O'Hara on Linkedin at : Find Ebay on Linkedin at : Find Lisa Clunie on Linkedin at : Find JOAN on Linkedin at : Here's what we asked them : Emily - Most people don't immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you're balancing storytelling with commerce?Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as  you navigate creative?Emily - What insights have surprised you the most about today's eBay shopper, especially from a CPG or lifestyle brand lens?Lisa - Are there tools or strategies you've used to show that non-traditional retail exposure drives long-term brand health?Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization? Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this solo Warrior Wisdom episode, Marcus Aurelius Anderson breaks down the three essential parts of the art of leadership—philosophy, science, and application. He shares actionable insights and real-world examples to help you master self-leadership and guide others through adversity. Episode Highlights: 01:35 – Defining the art, philosophy, science, and application of leadership 03:00 – The three parts of leadership explained 03:20 – Philosophy: Principles, vision, and values 03:50 – Science: The scientific method, KPIs, and SOPs 06:05 – Application: The human element and real-world decision making 10:10 – The importance of culture and self-policing teams 12:16 – Applying leadership lessons to all areas of life Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.

(00:00:00) Intro (00:00:32) Welcome Katie Martin, PA-C (00:02:22) How I treat patients and manage operations (00:04:34) How to measure an employee's success (00:05:59) How we decide what treatments to add to our practice (00:08:02) Growth beyond the empire (00:09:48) How training translates into consistency between practices (00:11:50) The value of having good processes in place (00:14:16) Why safety always comes first (00:14:55) Key takeaways about working in aesthetics (00:15:38) Links and outro As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.For Katie, safety and compliance always come first, even in a beauty-forward environment. Her mantra is safety first, beauty second. When it comes to performance management, Katie's team keeps a close eye on metrics like total revenue, revenue per hour, and revenue per visit to gauge each provider's impact.As the business grew to four locations, she learned the challenges of scaling and standardizing clinical care while making sure they never lost the personal touch. About Katie Martin, PA-CKatie Martin, PA-C is a Physician Associate specializing in medical aesthetics since 2015. Her passion is in education — clients, injectors and industry professionals. Katie is the Vice President of Clinical Operations and an advanced injector at HTB Aesthetics in Southern California. As a GAIN trainer for Galderma, she travels the country to train other injectors in safe techniques with natural results. Connect with Katie on LinkedInFollow Katie on Instagram @katie.the.injectorLearn more about Holden Timeless BeautyGuestKatie Martin, PA-C, Vice President of Clinical OperationsHolden Timeless BeautyHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City

Not every metric belongs in an exec report. These are the KPIs your billing staff actually act on—and why they're the key to improving denial rates.

Today on the Talent Development Hot Seat Podcast, I'm joined by Lizzy Kizer, Director of Learning and Development at Johnson Controls, seasoned educator, and champion of building learning cultures for technical organizations. With a background spanning corporate, government, higher education, and K-12, Lizzy brings a unique blend of expertise in adult learning, instructional design, and science education to her work leading learning initiatives for JCI's 30,000-strong technical labor force.Subscribe to our weekly updates and monthly talent development newsletter here. Order Own Your Career Own Your Life on AmazonApply to Join us in the Talent Development Think Tank Community!This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.Connect with Andy here: Website | LinkedInConnect with Lizzy Kizer here: LinkedInIn this candid and practical conversation, Lizzy and I dive deep into the real-world challenges and solutions for onboarding, upskilling, and fostering continuous growth in large, complex organizations. Drawing on her career journey from zoology major and science teacher to L&D leader, Lizzy shares insights into what it takes to create relevant, impactful learning programs that drive both employee retention and business results.In this episode, Lizzy discusses:Her unconventional path from science education to learning and development and why so many effective L&D professionals have roots in K-12 teaching.The critical importance of making learning immediately applicable and relevant, with adult learners motivated by real job needs and future career goals.How Johnson Controls transformed technical onboarding from a fragmented, manager-driven process to a scalable, centralized program with over 80% coverage and measurable ROI.The structure of their onboarding approach, including phased learning, strong “human touch” welcome, role-specific cohorts, and a blend of virtual and in-person components tailored to regional needs.Eye-popping results: 300% ROI, 5–7x improved retention, 36% increase in role performance, and huge manager time savings.Key strategies for upskilling and reskilling a frontline technical workforce—moving beyond product training to leveled, scaffolded learning pathways for foundational, intermediate, and advanced skills.How to pinpoint future skills needs (and stay agile as technology evolves), create responsive L&D solutions, and benchmark learning impact with real business KPIs.Practical approaches to evaluating learning ROI including measuring performance impact, retention, and even manager and employee Net Promoter Scores.Johnson Controls' evolving journey in career development, job architecture, and leadership pipelines, making it easier for employees to find new roles, grow their skills, and advance.Why passion for learning (and for your learners) drives innovation and impact in talent development...

From low self-esteem to global impact, David Corbin shares the mindset shifts and bold strategies that shaped his success. In this empowering episode, he breaks down his signature frameworks like “Face it, Follow it, Fix it” and “Intended Brand Descriptors,” offering game-changing insights on branding with integrity, personal growth, and radical responsibility.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The surprising ways curiosity and intuition sparked David's award-winning inventions.The mindset shift that helped David drop 50 pounds and stay energized.Why illuminating the negative is a superpower—not a weakness.How to avoid “brand slaughter” and fully live your brand integrity.The power of "meditration" to quiet your ego and unlock next-level insights.Episode References/Links:David Corbin's Website - https://www.davidcorbin.comDavid Corbin's Facebook - https://beitpod.com/davidfacebookDavid Corbin's Email - david@davidcorbin.comIlluminate: Harnessing the Positive Power of Negative Thinking by David Corbin - https://a.co/d/gXB8bsoPreventing Brandslaughter: How to Preserve, Support and Grow Your Brand Asset Value by David Corbin - https://a.co/d/h2yIWgeThe Illuminated Brand by David Corbin - https://a.co/d/8SuzrOUEat That Frog by Brian Tracy - https://a.co/d/jaui08nFrom WTF to OMG, with a Little LOL: Unpacking Life's Hidden Lessons by David Corbin and Kerry Jacobson - https://a.co/d/iD3ZNpBGuest Bio:Born and raised in New York, David Corbin brought his hustle and heart to California over 30 years ago. Along the way, he caught the entrepreneurial bug, launched successful ventures, and pioneered innovative solutions — like his award-winning touchscreen patient interview system, recognized by luminaries including Tom Peters and Maya Angelou. A “Mentor to Mentors”, Dave has been the behind-the-scenes secret weapon for leaders aiming to illuminate their organizations' true potential.But Dave's not just about business; he's about authenticity and practical transformation. Whether it's a Woodstock-inspired motto (“You're either green and growing or ripe and rotting”) or his signature approach (“Face it, Follow it, Fix it”), Dave infuses real-world solutions with unbridled energy, humor, and integrity. (https://davidcorbin.com/about) If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:David Corbin 0:00  What am I not facing? In my career, in my relationship, in my relationship with myself, in my health, in my health habits, what am I not facing? And then, you know, the ego goes, well, I don't know if I knew I'd face it. No, you wouldn't. So face it and then follow it and then fix it.Lesley Logan 0:22  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 1:01  All right, Be It babe, get ready. Get your notepads out. Get a pen out. If you listen to us on 1.5 1.75 speed, I'm gonna be really honest. You might wanna slow this one down. There's a lot of acronyms, and this guest and I had the best fucking time. I'll be really honest. I, I really was like, who is this person on my podcast? After we stopped hitting record, he and I were like, I don't know how you got on this pod. He's like, I don't know how I'm on this pod. And then my husband comes in, and I'm just gonna spoil for you. My husband is the one who met him, and my husband is the one who brought him on the podcast, and that is why he, like, got to skip all the things where I would find out who this person is and what they're going to talk about, and why we're talking and, like, what's going to go on. But I'm going to tell you right now I didn't need any of that information for this to be the most amazing interview ever. Like, this is going to be one that you save. This is going to be when you re-listen to you. I promise you're going to re-listen to it as soon as it's over because I want to re-listen to it right now. And I was just there and I just did it. I want to, like, take notes. I am obsessed with this person, and I really do hope that they stay in my life in some way. And he gave us some excellent Be It Action Items, but the whole thing is a bold, executable, intrinsic, targeted action item you could take. And so David Corbin is our guest today, and you guys, he's pretty bad ass. So here you go. Lesley Logan 2:31  All right, Be It babe, I've had a great guest. The guy seems very chill, but also has done some amazing things in this world, and we're gonna hear all about it. So David Corbin, can you tell everyone who you are and what you rock at?David Corbin 2:44  Ah, who am I? It's really funny. My mother passed away not knowing who her youngest son really was. What I did for a living. She told all of her friends I laundered money. She didn't have a clue what I did, but I could tell you what I do and kind of who I am. I I've written 14 books, and a third of them made it to the Wall Street Journal bestseller list, so some of the ideas are really catching on USA Today list, and I've done a couple TED talks, and I'm an inventor, and I won two international awards for these inventions that I've done in healthcare and in wellness and stuff. But I'm really none of that. I'm really an ex Woodstock-attending hippie who's a father and a grandfather and a husband to a beloved goddess, and I'm a pickleball player and a tennis player. That's who I am. Boom. Mic drop.Lesley Logan 3:43  Okay, I have never, I think a lot of people can relate to like their parents not understanding what they do. But I do think that most of them probably think that they don't launder money. So I feel like, but, you know, it took my parents a long time to understand that what I do is not yoga. So, you know.David Corbin 4:00  Yeah, right, you do that Pilates thing (inaudible) with the Pilates, you with the FAA, with that Pilates show (inaudible).Lesley Logan 4:08  No, it's okay. We don't need to talk about it today. But I guess, like, where I want to start is, like, how do you like, how do you become someone who writes 14 books and does two TEDx talks and like, has a goddess of a wife? Like, where? Like, how did we get here?David Corbin 4:21  Yes, pure god shot, really, because I'm really Forrest Gump, I ain't the smartest guy in the world, but I am the damn luckiest. But no, I've been, you know, I grew up in New York. I was a low self esteem kid. Had to figure stuff out, you know, shoveled snow in the winter and mowed lawns in the summer. And I wasn't the brightest kid. I started to shovel snow in the summer and mow lawns in the winter, but, you know, so I did all that sort of stuff. And then, you know, sort of grew up, and at a time when, you know, the world was a little messed up, not like it is now. And you know, we were in a Vietnam War, and I was protesting. The war, and I got pretty active and engaged in that. And, you know, did all that groovy stuff. And, you know, was it Woodstock? It was a backstage at Woodstock. Lesley Logan 5:07  Oh, my god. Oh, my god. David Corbin 5:10  Yeah it was sick. And then, you know, started businesses. And, my gosh, had I did a TED Talk about one where I was, I did something called Woodstock wisdom. That was a TED Talk. It's kind of cool. I gave away make believe LSD, it was definitely an interesting TED Talk. And, you know, on and on. And then, you know, I would create businesses. I then product, build companies around the business, sell the business. And I learned stuff, you know, like, I learned stuff. I mean, I went to college and and all, but I really learned stuff through life, through bouncing and pinging it off of people, and, you know, with black and blue marks in life, you know what I mean. So I I learned some stuff, and I put them to use, and then people would ask me about it. I teach them about it, and then ended up doing, speaking and writing books about those things. And I just kept learning and practicing putting it in place and getting results. People notice it. They say, hey, man, can you help me? And I would help them. Then I'd write a book about it. And so it's just, it's really organic, you know? I mean, I was the president of one of the most prestigious massage colleges in the country, right? And how did that happen? Just pure by accident. My friends started it years later. They were functional in the classroom, but they were dysfunctional in the boardroom and so, so all these things just I don't know, man, I'm telling you. Forrest Gump, Lesley Logan 6:42  I, thank you for sharing the journey because I think, like, people would see, oh my gosh, two TED talks, 14 books, like, you know the confidence that comes from from you, but to hear like was a kid, you had low self-esteem. And I also love hearing like I went to college, and I really thought, like, why am I doing this? But most of it was to get out of a small town. And, like, you can't really get out of a small town. Just like, I'm gonna move. Like, no one was gonna let me to move to L.A. without going to college. So I had to, like, go to college so I could move to L.A. but, like, but I, you know, I, I was someone who's like, why? I don't even know what I'm gonna do with this degree. Like, what do I'm an elder millennial, so like, what do you do with a degree after college? Like, and it's then, it's a recession. So it doesn't, you know what? I just really didn't know it. But I realized over time, and the things I fell into, is that everything kind of layers, if you're willing to look at it. And so you said to yourself, like, you just said recently, like, I help these people, and then, like, I wrote a book about it. So what? What prompted you to, like, reflect enough to share what you were learning, because so many people would reflect and just like, keep it to themselves.David Corbin 7:53  Yeah, I, you know, I had a good inner dialog, and I kind of talked to myself, what's working, what's not working, blah, blah, blah. You just sort of develop this stuff. All I could say is that when you when you're growing up, like I kind of grew up as like an orphan in a family, so I was kind of alone. Everybody was older than me, and so I was kind of like left alone. And by the way, I stayed in college for a different reason. Mine was to not get my ass shot up in Vietnam. So I had to keep my ass in college and stuff like that.Lesley Logan 8:26  And you had to get a certain GPA. You couldn't just be in college because my father didn't get the GPA, and that's why he was in Vietnam.David Corbin 8:33  Yeah, and I wasn't, and I wasn't going to go, but, but what I think my secret sauce is being awake, aware, alert. My heart's filled with love, and my mind is filled with opportunity seeking. So I see an opportunity. I wrote a book called Luminate: Harnessing the Positive Power of Negative Thinking, right, which is a whole different scene, because, you know, you can't outrun your shadow, but I would look and I taught face it, follow it and fix it. I mean, like, I knew that you can't solve everything you face but you can't solve anything unless you face it. So I wrote this book about face it, follow it and fix it. And that's how I created my inventions. That's how I invented my companies is face it. Here's it like in healthcare. I looked at this thing even before COVID and healthcare burnout with doctors and nurses and turnover was over a $4 billion per year problem. That was before COVID, right? So I went face that. That sucks. Follow it like why is that happening? Well, they treat them like shit, and they, you know, the hours and stuff, there's no there's stress constantly. There's no inter interruption of the pattern of stress. Follow it into the future. Well, we're gonna have a shortage of doctors and nurses. So what's the fix? So I invented a pod. It's a four foot by four foot pod with nature video. And they go in there, how do you feel? They answer some questions. They choose a video journey. Afterwards three to eight minutes, they say, How do you feel now? And in three to eight minutes, they go from their crazy roles and goals down into their souls so they're more present with themselves and others. And we prove it, we won the International Healthcare design award for innovation. We're in every hospital in New York. We're in 14 states, all because I keep my eyes and ears open, I say, What does love look like in this situation? Well, there's a problem, face it, follow it and fix it. And I think any listener of your podcast, or any this is my third podcast I'm doing today, if they ask themselves, what am I not facing in my career, in my relationship, in my relationship with myself, in my health, in my health habits, what am I not facing and then, you know, the ego goes, well, I don't know if I knew I'd face it. No, you wouldn't. So face it and then follow it and then fix it. I mean, I was 50 pounds overweight, and I had to face it like face it. Why, you know, and then follow it. Why am I 50 pounds? Well, I drink two, three glasses of wine after dinner, and then my blood sugar would go low, and I'd eat anything in the house, and then I go to sleep. So I turned into a fat person. And, you know, follow it out into the future, I was hoping I would have grandchildren. I won't be able to play with my grandchildren, so the face it and the follow it, and then you go into the fix. So that's one of the models that I teach in one of my books. And and it's kind of cool, because when you get known as the illuminator, which I was, then people hire you, like one company, I can't tell you the name of it, but it rhymes with schmomanos Pizza. They hired me to be their chief illumination officer, and we illuminated the fact that their pizza tastes like crap, you know. And then they, they did a whole ad campaign that said, our pizza tastes like crap. And they, I don't know if you're old enough to remember that, but did a whole campaign around that, because we illuminated, because we found, look, first off, here's some of the stuff. Okay, face it. Follow and fix it. The their issue was their profits sucked. Yeah, right. And they wanted to go public, so we faced it. One of the things we said is we can't move forward when your profits suck like that, so we followed, why are your profits so low? Well, it's because most people don't know what they're having for dinner by 4:30pm and they call up and they go, man, I got two kids and a dog and my neighbor's kid, I need to buy something, right? And they're put on hold. So what we found is they weren't in the fast food business. They were in the crisis intervention business. When you call 911, you don't want to be put on hold, right? So we taught all their people to be crisis intervention people, and they go, I got two kids and my neighbor's kid and my dog. What do I get? And instead of, like, I don't know what do you want? They go, no problem. We take care. That's our with that's our Package B with two round discs of cardboard and fake cheese and ketchup and crap on it and a big old bottle of sugar water with caffeine to get those little bastards to bounce off the wall. And they go, yes, that's exactly what I need. So we faced it, followed it, and fixed it. Well, now, I really don't choose to work with companies that are selling fast food, and I don't, you see the example of that. They have no idea. They didn't have a clue.Lesley Logan 13:54  Well, because you get so close to it. And also, you know, depending on what time of the day, like you can either go, oh my god, I can totally take on that problem, or you can put yourself in a spiral. At least that's me. Maybe that's just me, but I really like this, because I'll often say, like, reflect, correct and continue, but I like, thank you. And you know, like, we can't we're not gonna be perfect all the time. Even our best ideas are going to get to market and or get to your friends or get to your family, and somewhere in the translation, something like didn't happen, or people like, hold on, what's this? And we're all going to have to face it, follow it and fix it, or we don't, and it doesn't go where we wanted to go. And then we go, well, there's another idea that didn't work, you know? And so my my husband had a business coach who talked about, like, hugging the cactus, which makes me, like, think about, like facing it. Like we have to actually take responsibility for where we got to where we are. And it doesn't mean you have to beat yourself up. It doesn't mean that you have to spend a lot of time, like there, but you do have to go, Okay, I did put one step in front of the other and got myself here. I want to be over here. If I stay here, this is where it's going to go. I get more of this, which is not awesome, or I can do these things. And if I do that, what does that look like in the future? And then you can take some change. I really am obsessed with this, David, it's great.David Corbin 15:16  Yeah. G.R.F.R., baby, Get Real For Results. Get Real For Results. I love hug the cactus. One of my business partners wrote a book sold 2 million copies called Eat That Frog, Brian Tracy, sure, and yeah, Brian and I were partners for five years, and it's all about get real. So one of the things that I focused on with clients, and I just did a workshop yesterday for the Sheriff's Department in San Diego, California, and it's about illuminating their reputation. And that's building your brand. I teach you're either in brand integrity and living your brand or not, and that's what I call brand slaughter in the first degree, brand slaughter. You put people in jail for manslaughter but, companies allow people to kill their brands and get away with it. So I wrote a book called preventing brand slaughter, and then I wrote another book called the illuminated brand, which is a training program, is the greatest trading program I've ever developed. And I've been in this field for a couple of weeks now, and then I just did that for a client, a billion dollar client in Cancun a couple of weeks ago. And that's all about living into how you want to be described. So if Lesley Logan wants to be described as boom, boom, boom, boom, and boom, right then everything you do is either living into that and you're earning that. I call it an I.B.D. Intended Brand Descriptor. You're either living it and earning it, or you're not. And that's brand slaughter,Lesley Logan 16:54  Okay, this okay. I just had a client this morning, and she, usually I teach her on Tuesdays, but I was traveling, and so I said, hey, babe, I know you hate mornings, but if you want a session this week, it's got to be 8 a.m. that's all I got. And I'm only giving it to you because I don't normally like to work at that time, but it's for you. And she said, Yeah, I'll take it. I was so shocked. So I show up on Zoom, and she's like, well, I'm working on this thing. I'm a healthy person, that's what I'm telling myself. And if I'm a healthy person, a healthy person would work out at 8am they wouldn't skip their workout this week. They'd work out at 8am and so that's what it makes me think of. Like, I can't think of a like, I love what you described, because it's like, being it till you see it. It's like, how do I want to be described? How would I want to describe like, if it's the future and then, like, acting as if you're the person who has that description. What does that person do? What does that business do? What does that product do? What is like? What does that day look like? I'm obsessed. I love that. David Corbin 17:43  You got it. You know, you walk into the ladies room to wash your hands, right? And there's someone in the stall, invariably, with their cell phone, and they're talking they don't know you're there. Well, what if they were talking about you? What do you want them to hear them say about you. So what I teach is you make a list of your intended brand descriptors. That's the first part. Then you do an A.B.I. an Audit of Brand Integrity. So down here you got the lit, and there's a TV show they did on me on this. And I can give you the link if you all want to see it. So here's a list of descriptive adjectives. I call them intended brand descriptors. Over here are your touch points, customers, prospects, coworkers, vendors, whatever, and now you do an inventory. Say, here's the word I want to be described by this here, am I in brand integrity? Yay. Or, oh, shit, am I in brand slaughter? Now, once you find those areas of brand slaughter, do the next step. We call them S.B.I.s, Strategic Brand Initiatives, what can I do to close the gap? All of that when you do that on a regular basis, equals M.B.V. and that's Massive Brand Value. So I'm doing this with this training program with Fortune 500 companies. I'm doing it with smaller companies, and it's all about I.B.D. times A.B.I. and S.B.I. is M.B.V. What are your intended brand descriptors? Then you do an audit of brand integrity, Then you say, okay, here's the areas where I'm great. Pat yourself on the back. Here's the areas where I'm committing brand slaughter, you have strategic brand initiatives to close it. Boom. Now it's a no whining zone, baby.Lesley Logan 19:34  Oh, my God, I really do love this. I think this is really a lot of fun, because you can do this about anything, like anyone listening. If you're like, dating, and you keep attracting someone you don't really want to be with, it's like, you could literally go, okay, well, let's take a look at the profile, or let's take a look at, like, what I'm saying on a date. You can like, all these things. I have a girlfriend who, whenever she goes on a date, she actually has, like, a scale that she rates them and then herself on. She's like, how am I acting in on this date with this person. So you could do the same thing of, like, how you want to show up and who you want to be with, and who your friends are, and all the things. And you could figure out, like, oh, this, this right here. This is where I'm creating brand slaughter. This is where I'm I think it's fabulous. It's also it's something you could do throughout your career or life, or, I mean, like, you can do it and then you can go back and do it, like, each quarter or each year, because as you grow it's, you know, I read a book called I read a book called the middle, but I didn't finish it, and I think that's hilarious, but at the got to the middle, and I was like, I think I got the point. But you it talks about, like, how all businesses go up and down, up and down, up and down, like a graph. But ideally it's always just going up, like the stock market goes up and down, up and down. But if you look at big picture, it's always going up. So, you know, so I think, like, we can get so caught up in the down, and then we can flounder there for so long that we don't realize we came from a really big up, and we can learn from that and bounce back. And, you know, there's another day to try it out again. This is so fun, okay, so, but hold on, you have a lot of acronyms. I'm not dyslexic, but I am A.D.H.D.David Corbin 21:04  Me too. That's my theme song, A, B, C, D, A, D, D. That's my theme song.Lesley Logan 21:12  So how, like, how do you how do you keep this all like, where do you is it all in your head? Do you organize? You journal? Like, what's your way of keeping all these ideas in one amazing place.David Corbin 21:23  No, I've been I am a gifted man. See, the big dude gave me this incredible brain and this magnificent heart, and the highway between the two is wide open. So I can keep it here. I don't journal. I meditate, I do something else called meditration, which I developed, which is, yeah, you know, you're not supposed to think when you're meditating. But when you, well, I teach meditration, meditration where you sit down with a piece of paper, you put the issue or the question on top, then you put yourself in a meditative state after you set your iPhone or whatever, to 22 minutes, and while the questions on the top 22 minutes, pencil or pen on paper, and you dwell upon that question, and you don't open your eyes, but you write with your eyes closed, and you let the unconscious confidence come through, and the universal conscious confidence come through, and you write some good shit down there. Now, at first, it kind of like you read it as like don't eat frogs. What is that? Because you can't read your handwriting. Eventually, you allow the download to come through. No one is smarter. Like, it's smarter than chatGPT y'all, no shit, it's smarter than even chatGPT. You write it down and you tap in. You know, prayer is when you're talking out there, but meditation is when you're listening. You listen in meditation. You know, like our emotions scream at us, and our thoughts yell at us, but our intuition whispers to slow down meditration, take it all in. It's freaking awesome, because the answer to every, everything you got, every WTF has within it an OMG and end up LOL, right, right. Are you with me? Lesley Logan 23:26  Yeah, I'm with you. I love it. I know all these Okay. David Corbin 23:29  So, like, I wrote two books called From WTF to OMG, with a Little LOL: Unpacking Life's Hidden Lessons. The first one hit number one on Wall Street Journal, the second one hit number two behind Prince Harry. Yo. I don't know what Prince Harry? How does Prince Harry come in front of King David? But anyway, it's because everyone knows at a certain level, when you're in a when you're in trauma or drama, that's usually a gift in there, not all of the time. I mean, don't tell me. Like, you know, somebody who gets run down in New Orleans by a car or a toddler gets shot in a freaking daycare center. Don't tell me there's a lesson in there. No, not all of it.Lesley Logan 24:13  Not all, I agree. David Corbin 24:14  But most of our lives there's a pony in that pile of poop, you know? And so if you assume there's an OMG built into the WTF, you close the curve of drama, trauma and pain and misery, and just start looking, and then you get it, and you're like, yo, that's fantastic. So yeah, so I look for that sort of stuff. So there's meditration, but there's something I gotta tell you, are you ready for this? Lesley Logan 24:45  I can't wait. David Corbin 24:46  I am proud of this. So I got permission from the TED organization to hand out L.S.D. it to my audience,Lesley Logan 24:55  The real stuff. Oh, this is the fake stuff. This is the fake one. Yeah. Okay. Well, because the audience is so big. You're not going to buy L.S.D. for everybody.David Corbin 25:01  Even the, no, I'm not. I'm not that generous. But even even the fake stuff, I had to get permission. So what I did was I said, could you imagine, first of all, I talked about being backstage at Woodstock. And I said, you know, 50 years I saved all this L.S.D. and I got one for all of you. So, you know, I'm like, Oprah, one for you, one for you, one for you. And I said, so when I count to three, you're going to pick it up, toss it in the air, catch it in your mouth, and go, whoa, dude, I'm tripping. So they did that, right? Boom, boom, boom, 500 but whoa, dude, I'm tripping. I said, cool, now that you're tripping, and here's the point, Lesley, now that you're tripping, you could ask your business two questions, and because you're tripping, you could hear the business answer you in its voice. And here's the two questions, and this is what I would want everyone to write down. Number one is, your business. What do you need me to do? And then you write down a list of the core job functions, right? So your trip? So you write down the core. You got one list of core job functions. Then you say, your business. Who do you need me to be? And you write down the qualities and characteristics. Now you got two lists. Now, because you're tripping, you get naked, right? But, but, but not naked of clothing. That's the easy part. Now you get naked of ego, and you rate yourself on both lists on a scale of one to 10. 10 is chaching mastery. You could bring it to that business right now. The business is asking for it. You say, I got you. That's 10. One is you suck. Where you're a five, six or seven, you close the gaps. Same thing on the other list, qualities and characteristics. Good listener, right? Where you're a 10, great, but where you're a three, close the gaps. It's like those S.B.I. is the Strategic Brand Initiatives. It's all about get freaking real. So they're tripping. They have a conversation with their business. They get naked. They see where they need to close the gaps. When you do that, anyone who's listening to this, when you do that, you can no longer complain about market conditions and competition and this. And I don't have enough capital, and I'm not this enough. Bullshit. You take control of that and close those gaps. And as you do, you increase your competence, which then brings up your confidence, which then brings up your competence again. And you're and you go on up the eensy beensy spider, but not up the water spout. Up the spout to prosperity and fulfillment. Boom. When I teach that, and people come back and say, I did that. Had it worked, had it worked, it's a game changer, because now you're taking responsibility. You could do it for your health. Hey, body, what you what do you need from me? Make a list. Yeah, rate yourself on your ability to bring that. Close the gaps. Bring your gift, your body, your magnificent body developed. I mean, it's amazing. And keep it in optimal condition by putting natural foods in, hydrating with quality water, getting the right movement, then it's like life is easy. People say, David, you're 72 and you play pickleball every day and you play tennis, yeah. God made an incredible body. God made unbelievable food. I put God's food into God's body. Boom. No GMO shit. No chemicals, no process, no fluoride in water, no fluoride in toothpaste. You know, I cleanse my liver and my kidney everyday with homeopathy, I chelate heavy metals out of my body with ACC Nano. Take responsibility. Life is good, baby.Lesley Logan 29:20  I love how you attribute to business and also to our health, because I think it's really important. And I just want to, like, highlight a couple things. I didn't know I was doing meditration, but I was doing, like, like a version of the morning pages, right? So morning, like, my therapist was like, I want you to journal. And then I was like, well, I'm a recovering perfectionist. So a week later, I was like, what am I supposed to journal? Like, how do I journal? Not really even understanding which, I have the journals I got pens. I can't read my own handwriting. So, like, what are we doing here? She's like, okay, how would you just do morning pages? Just write for three pages and whatever comes out. And I found within a couple of days, like, the thing that was bothering me or the thing that I feared would like, it would come on the page, and then by the end, I would understand, why was I afraid? What was I going to do? All these different things? And so I can't agree more, like I don't. I think most of our listeners, like, when they hear meditation is the thing they need to do, they're like, I'm sorry. We're out. Because, like, when you have ADD or ADHD, good luck removing the thought from your brain, but giving someone something to think, like, actually do and close their eyes and let it come out. I do, I do see how that could be really amazing. Because I can see, like, first of all, I can get angry because I like, I like to get angry at the thing. I got to do a little blame game that I got blame myself. Then I got to keep going. It's like, actually, it's not me, it's not them. It's this thing right here that I've been avoiding. And we can stop avoiding it, or we could do the thing. So I love that. The other thing I love is, like, I love those questions you asked because I think, I do think inside you're correct, that we do have the answers. We don't need chatGPT to tell us. I mean, you can use that. I have friends who love it, and we have a bot of me. But like, you can also just ask yourself, like, what do I need right now? And half the time when I ask myself that, when I'm frustrated, I'm like, I need something that's like, drink some water. Like, just go drink some water. Go sit outside. Go pet your dog. Like, go do something that brings you present. Because one of the things that I like, really obsessed about with you, and I'm really trying to figure out how we even know each other. I'm like, saying, how'd this man end up on my podcast? I love him. He's so great. Where'd we come from? Yeah, no, I can see that from the application. I think it might have been my husband, so maybe, but we'll figure that out offline. But what I'm loving is you are so passionate, and that is, like, contagious, of course, in all the best ways, but you have so much kindness and grace for all situations like you're you've talked about your heart a few times, but like, what I'm seeing is like you approach everything with, like, it's a problem to be solved, but not from a place of like, punishment or shame or judgment, but just observation and then taking some time to to go what would what can I give myself? What can I do this? How can I learn more here? And what it allows is all of us to be in process. None of us have to be perfect at this. Like you're always, like you said, you get the competence, you get the confidence, and then you guess what? You get more competence, which means you get more confidence. So we're always going to be on this mountain with no peak, but not in a way that's like a slog, in a way that is like high, like a good high.David Corbin 32:19  Yeah, you're a natural illuminator? No, you are when, when you write and then you see it, you see what happens is, is we usually keep problems on. We sweep it under the carpet. Well, I can tell you that, like mushrooms, they multiply in the dark, right when you take it out, daylight is the best disinfectant. And so you take it out and you illuminate. You look at it. It's not as bad as when you you use so much energy to energy to repress it and keep it down in there and stuff. Just freaking look at it, and it like a vampire, something that evaporates just in daylight and stuff. So you're already doing in a way that I call it different you, but who cares? We get to the same place. What is your objective? What is my objective? I could tell you mine is happiness, love, joy, equipoise, health, fulfillment, like I just trademark something. You know they have KPIs. Keep, bullshit, because that's all left brain analytic perfection. Make it KFIs, Key Fulfillment Indicators, everybody, customers, you your employees, your employees' family, they all need to be fulfilled. So you're looking at these metrics to make everyone and everything fulfilled. That is a more feminine energy into business, and I'm all about that. The feminization of energy in this planet is time, and we're seeing it, we're seeing it, we're feeling it. So groups like Heart Math and the like, are testing and measuring the our brain emits x. Our heart image emits, like, 18,000 x it's unbelievable. It's all measured and shit. The work by my friend Joe Dispenza, in terms of of meditation and what's happening in there and brain waves. Oh, my God, he's having a seizure. No, they're down in this theta and that where you can see anything and every is like doing an Ibogaine trip, you know, or Ayahuasca, to a degree, but more Ibogaine, or 5-MeO-DMT, and like, you're expanding how you can see things and shit. It's really cool. So, yeah, one of you and I, one of us is redundant. The world doesn't need both of us because we both kind of think of the same. Lesley Logan 34:44  Can we, I've, I feel like, I feel like I need to find you in New York and we need to hang out because you like, I don't know, I want to be around your energy more. This is so fun. But also I, I want to highlight you guys. You have to, like, Look at this man on YouTube, on the videos, because you're the same age as my dad. And I think my dad's pretty bad ass for a 72 year old who, like, you know, had to do a post office game after the military and, like, got forced out of like, all all the life things that happened to him, and he can deadlift like, 300 pounds, like, the man is strong. But what I am obsessed with is your your recall, the way you are sharing these stories and that you're not stopping like, that is something that my 72 year old father does not have, and I can tell it's, one, it's all the ways that you're treating yourself. And two, it's like you're a constant learner, and you're and you're like, you're, you're going back to we talked about the beginning. You're like, facing it, following it, fixing it, like, because you're on that process all the time. It's, it's really cool to see, like, your evolution. I mean, it's just, I am very amazed and very impressed, and like, want to eat what you're eating, because I want to be, I want to be you at 72.David Corbin 35:53  M, my bride, Ann, and I wrote a book. It's 419 pages. It's called Resanity: Truths About Food, Pharma and Healthy Living in an Insane World. Now, we were told not to publish it because we outed a lot of industries, and they said, if you publish that book, you better have somebody start your car in the morning, because they ain't going to be happy. So, so we didn't have to publish it, but just the research, to your point, the stuff that I study, learn and teach is the stuff that I want to study learn and teach, you see, and it's a and it's an iterative process and stuff. So when I study health, I do health like I don't have to publish that book I learned all about chelation and homeopathy and to stay away from certain drugs and certain jabs and and foods, and don't listen to this bullshit and listen to that bullshit and muscle test and applied kinesiology, and we live it. So my wife and I just kicked ass to a lot younger guys on the pickleball court, and they're like, this sucks. I go, yeah, it sucks being you, man. No, I live in San Diego.Lesley Logan 37:07  I'm in Las Vegas. We're so close.David Corbin 37:10  Yeah, yeah, I know. In fact, I go to Vegas because I have a client who's an artist in residence at Mandalay Bay, at the House of Blues, and his name is Carlos Santana.Lesley Logan 37:20  Well, there you have it.David Corbin 37:21  Do you know who Carlos is? Lesley Logan 37:23  Of course, I do. I'm, my husband's a bass player and like, and he used to have a drum radio show, and I think they were getting Carlos and his drummer on. And if I'm wrong, Brad will just pretend like I was right, but I'm pretty, of course, I know Carlos Santana. Are you kidding?David Corbin 37:40  There's me and Carlos right there. Carlos' drummer is Cindy Blackman Santana. She was Lenny Kravitz's drummer. Carlos says, I love drummers so much I married mine. So Carlos' drummer is Cindy. And then they have a timpani guy, and then a congadera. The show. If you haven't seen the show.Lesley Logan 38:01  I gotta go. I mean, it's down the street from my house. David Corbin 38:05  It's, it's, it's a sick experience. And you hit me up and I'll see if I can, I sit in Carlos' seats, which doesn't suck. It's such an intimate environment, yeah, that even if you get standing room only. You're like, 10 feet away from a legend, and this, he's an enlightened being. Lesley Logan 38:26  I actually got to go to the that venue because I was, I thought I was getting tickets for the Counting Crows, but I got tickets to the Black Crows. My friends invited me, and I'm there and going. I don't know any of these songs. I have no idea who am I even seeing. And I was like, literally googling. I'm like, oh, this is a very famous band that I know nothing about.David Corbin 38:42  Girlfriend, dig this. So, so they were in town in San Diego. I was supposed to be in Vietnam. My trip Vietnam got canceled, so I'm in San Diego. So okay, so I go see them. And so the Counting Crows and Santana, I didn't know who Counting Crows was.Lesley Logan 38:58  So you actually saw the Counting Crows, and I saw the Black Crows, or you?David Corbin 39:01  I saw Counting Crows. So now, dig this, dig this. So now I'm sitting there with my wife, and my sister in law was in from and so we're there, and I'm actually enjoying Counting Crows. They're really good. That lead singer is like a theatrical performer, he's unbelievable. Right while I'm digging the music, I get the text, can you come backstage now? I'm like, torn between two lovers. I'm digging this music, but who doesn't want to go backstage and hang. Lesley Logan 39:32  With Carlos Santana? David Corbin 39:34  Kind of like, yeah, my life doesn't suck (inaudible) like, my life doesn't say, Okay, thank you. Thank you.Lesley Logan 39:42  Do you think like I feel like we fall into things? So I got to see and our listeners like, what are you talking about? Don't worry, because we'll have Be It Actions in a second. But for my birthday, I had a few friends come out for, like, a girls trip here in Vegas, and I didn't really make a lot of plans. And one of the girls goes, hey, it was, like, six o'clock and we were about to go to a dinner reservation. She's like, hey, do you want to go see The Eagles at The Sphere? And I was like, yeah, I'll go to The Eagles at The Sphere. Like, why not? Just like, yeah, we, we can get these. My friend has two, has box seats. And I was like, okay, even better, you guys. I was in the CEO of The Spheres box seats. I saw The Eagles live at The Sphere, which is like, the venue. My girlfriend goes, I think Bono is right next to us. And I looked over, I was like, No, that's Ringo Starr, babe. People have got to be looking like, who are these two girls at The Eagles concert in a box of The Spear? Because we're definitely not their age group. But I, I know The Eagles I grew up on oldie, like, I'm not, people would be so upset if I called oldies, but that's what I apparently, raised me on that so I was, I was having the best time of my life. Okay, we can share more stories. And obviously you need to have and need to have a hangout session when you're here in Vegas, or I'm gonna come to San Diego this summer, but gonna take a brief break, kinda where people can follow you, find you, stan you, all those things. All right, David, where do you hang out? Where can people read all of your books, like just get obsessed with you in the best way? David Corbin 41:10  Yeah. So here's the deal, my name, my handle. My name is David Corbin. If you can't find me on Google, schmoogle, chat, whatever, then forget about it. So, you know, David, and my email is david@davidcorbin.com and I answer every email, not immediately, but I, not my assistant. And I also have a, you know, I have a chat. I have a robo Dave. I have an AI Dave, which is kind of cool, but I answer any and all emails, because if somebody gives a shit enough to reach out, and if I vibe with them, then I'm going to answer. So there's that. So it's david@davidcorbin.com and I have another name, which is because I mentor some rap stars. So I'm known as everybody calls me Uncle Dave, because, like oldies, I am a freaking oldie. That's all good. I don't care. So, so they said, if you're going to be in this field, we got to give you a handle. Everybody calls your Uncle Dave. So Master P said, your name is Uncle D, U-N-K-A dash d. So I said, yo. And if you doubt if you doubt me, you better out me. He goes, oh yeah, you Uncle D. Lesley Logan 41:10  Oh my gosh, I'm obsessed. David Corbin 42:07  I'm Uncle D, so find me at Uncle D, and the books are all over Amazon. But you know, the most important thing is you don't need me. You need you. Don't go to YouTube. Kill the tube. Tune into the you. Tune into the you. You know a lot more than you give yourself credit for. I'm talking to most people you know a lot more than give self credit towards. So stop dissing yourself. Step into your greatness. You got greatness in you. Don't let anybody kid you. I'm known as the mentor to mentors. People pay me a lot of money to mentor them. Many of the people, I tell them, Okay, you're done. You I see that you got you. You don't need me. So boom mic drop. Lesley Logan 43:08  I can't even think of a better Be It Action Items to end this episode with Uncle Dave. Thank you for thank you for this. I honestly, I'm so excited. However, whomever, whatever got you on this schedule today, you've made mine, and I can't wait to connect with you again. You guys, how are you going to use these tips in your life. We want to know. Tag Dave, tag the Be It Pod. Share this with a friend who needs to hear it. In fact, if you share it with bunch of your friends, guess what? You all start doing competence, and then confidence, and then competence and confidence and rising together, and you don't have those crazy people in your life who bring you down. So thank you so much, and until next time, Be It Till You See It. Lesley Logan 43:44  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 44:27  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 44:31  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 44:36  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 44:42  Special, thanks to Melissa Solomon for creating our visuals.Brad Crowell 44:46  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Matt Brown and Dr. Andrew Vallo delve into the use and value of weekly scorecards in dental practices. They examine how monitoring key performance indicators (KPIs) can drive greater accountability, transparency, and overall efficiency, particularly in multi-location operations. The discussion underscores the critical role of measurement in striving for excellence and addressing emotional resistance that can interfere with performance tracking. The hosts also point out how scorecards help establish a data-driven feedback loop, enabling dental teams to make more objective, informed decisions.

On paper, everything looks right: your team is talented, your strategy is solid, and your goals are clear. So why does it still feel like progress is harder than it should be?Often, the real barrier isn't a lack of strategy. It's because your people don't feel safe to bring their best selves to work. The issue is in your culture, which may have been shaped by years of fear and pressure. And in trying to fix things, it's common to reach for more structure: more meetings, tighter KPIs, added pressure. But that rarely works. That only feeds the cycle of stagnant growth, silent disengagement, and widespread burnout. The missing ingredient isn't strategy. It's trust.In this episode of the Happiness Squad Podcast, Ashish Kothari and Michelle Poole unpack the trust-first, people-first leadership approach that transforms cultures and leads to company breakthroughs.Michelle Poole is a seasoned consumer and footwear leader with over three decades of experience, most notably as Brand President at Crocs where she spearheaded a cultural and financial turnaround. She champions authentic, people-first leadership, fostering psychological safety, inclusivity, and trust to drive high-performing, engaged teams.Things you will learn in this episode:• How life experiences shift priorities from achievement to well-being• Gender balance at work and feminine leadership energy• Turning around a struggling brand into a market leader• How inclusivity and belonging drive performance• Three key practices for building trust in times of changeIf you feel your results are stagnant, it's time to stop pushing harder and start leading differently.Tune in now and change the trajectory of your team and your business.Resources:• Crocs: https://www.crocs.com/stories/come-as-you-are.html • StrengthsFinder (now CliftonStrengths): https://www.gallup.com/cliftonstrengths/en/252137/home.aspx• How employers can create a thriving workplace: https://www.mckinsey.com/mhi/our-insights/thriving-workplaces-how-employers-can-improve-productivity-and-change-livesBooks:• Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bronnie Ware: https://a.co/d/eAO9RYv • My Life in Full: Work, Family, and Our Future by Indra Nooyi: https://a.co/d/cBY3kES • Hardwired for Happiness by Ashish Kothari: https://a.co/d/bPWHmUG

You wouldn't run a business without KPIs, so why are you running your body without them?Data is only helpful if it leads to better decisions. In this episode, I walk through the five (5) key metrics I track which range from cardiovascular fitness to micronutrient intake, blood pressure, and sleep quality. I also share how I spent years getting diagnostic tests (that were helpful to me at the time, but didn't exactly induce behavioral change in my clients) and how to avoid that trap. Whether you're an executive, entrepreneur, or just someone who wants to perform at a higher level, this episode is your cheat sheet for measurable, meaningful progress. 20 years of mistakes taught me this and I'm giving it to you in 30 minutes.So tune in because these five are the foundation, and once they're in place, everything else gets easier.Episode Timeline: 0:00 – Episode Preview1:26 – Why Most People Misuse Health Data5:44 – Ben's Gut Issues and Testing Journey7:28 – The Phase Where I Overcomplicated Everything10:47 – Metric #1: VO2 Max and Longevity14:15 – Metric #2: Track Your Macros and Micros18:24 – Metric #3: Blood Pressure is Killing Your Progress22:38 – Metric #4: The Blood Markers That Actually Matter25:09 – Metric #5: Sleep Is the Real Game Changer30:16 – Bonus Metrics: Steps and Fiber31:31 – Conclusion for Foundational Metrics 32:50 – Podcast OutroLinks & Resources:Connect with Ben on Instagram: https://www.instagram.com/bodysystemscoaching/Learn more about Ben's coaching programs: www.bodysystems.comSubscribe to the Smart Nutrition Made Simple Show on Apple Podcasts | Spotify | YouTube

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhat would happen if Marketing stopped acting like a request factory and stepped up as the hub of revenue, enablement and strategy? In this episode of Move the Needle, Kyle Lacy (CMO at Docebo, ex-Seismic, ExactTarget, Salesforce) breaks down his "CREM" framework—Communication, Revenue, Enablement, Metrics—and shows how any SaaS team can use it to earn board-level credibility and hit the pipeline number. Along the way we tackle product-level pipeline ownership, building an AI “SWAT team,” and the right way to say “no” to random requests without losing goodwill.You'll learn: • Why saying "yes" to everything is killing marketing's credibility • How to get sales, finance, and marketing aligned on revenue • When product marketing can (and should) own a pipeline number • The metrics that really matter (and the brand metric he's still testing) • How to redefine "enablement" beyond sales decks and collateral