Podcasts about B2B

James O'Beirne discusses Bitcoin development challenges, the CTV soft fork controversy, and why protocol upgrades have stalled. He explains the community response to his developer letter and Bitcoin's ossification risks.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comBitcoin developer James O'Beirne joins us to talk about the current state of Bitcoin development, the controversial CTV (OP_CheckTemplateVerify) soft fork proposal, and why he organized a letter signed by 66+ prominent Bitcoin developers requesting Bitcoin Core focus on protocol upgrades. We dive deep into Bitcoin's development culture, the post-SegWit era challenges, and the growing concern about Bitcoin's ossification.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• 66 developers signed CTV support letter• 96% of Bitcoin value uses non-taproot outputs• 19% of global hashrate supports CTV proposal• 5+ years of CTV development and testing• 5 Bitcoin bounty offered for CTV bugs found• 16.5 years since Bitcoin's initial releaseTimestamps:00:00 Start01:55 Jame's work08:33 History of BTC development12:37 Culture & the block size war16:34 Code change process24:29 The CTV letter origin33:53 Reception of the letter38:33 Why is there resistance?40:53 Alternative proposal48:20 Upgrade Hooks50:36 Future outlooks for changes54:49 Reasons for optimism-

Shark Tank can help launch a brand, but it's what happens next that matters. In this episode, Boarderie co-founder Rachel Solomon Fascitelli shares how profitable growth and in-house marketing have helped them become one of the fastest-growing food brands in the U.S. We talk about their early startup days, how landing a Shark Tank deal changed their business, and what they've done to keep the curated, handcrafted quality of their product while scaling to $65 million in just two years. Tune in to hear about the bold decisions that set them apart! Topics discussed: The original story of Boarderie Boarderie's Shark Tank experience How working with Lori helped the business expand Why they shifted from a B2B to DTC model Managing shipping costs and logistics In-house marketing and profitable growth Boarderie's next big product launch How Boarderie gives back and minimizes waste Resources: Mitlin Financial: https://www.mitlinfinancial.com/ The JOY and Productivity Journal by Lawrence Sprung: https://www.amazon.com/JOY-Productivity-Journal-brought-mindset/dp/B0CYQFYW54/ Download Your Free Copy of the Couple's JOYful Money Guide: https://mitlin.us/CouplesJOY Connect with Larry Sprung:  LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Rachel Solomon Fascitelli: Instagram: https://www.instagram.com/rach_solo/ LinkedIn: https://www.linkedin.com/in/rachel-solomon-fascitelli-6a0a82119 Boarderie Website: https://boarderie.com/ Boarderie Email: info@boarderie.com About our Guest: Rachel Solomon Fascitelli is the co-founder and co-CEO of Boarderie, a Florida-based company specializing in pre-arranged gourmet cheese and charcuterie boards delivered nationwide. She co-founded Boarderie in 2020 alongside Aaron Menitoff, leveraging her background in finance and business operations to help pivot from traditional catering to a scalable e-commerce model during the COVID-19 pandemic. Rachel holds a bachelor's degree in economics and psychology from Barnard College. During her studies, she interned at organizations such as CBRE and J.P. Morgan, and worked as a financial analyst at Citi. Boarderie gained national attention after appearing on Season 14 of Shark Tank, where they secured an investment from Lori Greiner. Following the show's airing, the company experienced a significant surge in sales, reaching $70 million in revenue. Boarderie has also been featured on Oprah's Favorite Things list and holds a Guinness World Record for the largest charcuterie board. Rachel continues to lead Boarderie focusing on growth, product innovation, and expanding the brand's presence in the gourmet gifting market. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

Scaling without losing speed is harder than it looks — especially when you're chasing enterprise customers and building an AI-native platform. Lindsey Scrase, Chief Operating Officer of Checkr, Inc., reveals how her customer-first mindset, forged during her tenure at Google Cloud, is driving Checkr's transformation into a core hiring infrastructure platform while scaling AI across operations. With a track record of building high-velocity GTM motions and a strong commitment to second-chance hiring, she explains what it takes to evolve into an AI-native enterprise.Specifically, Lindsey covers:(03:55) Early-stage Google Cloud, then called Google Apps.(06:46) How a culture of wearing multiple hats inspired continuous improvement.(10:40) Early execs need curiosity and first-principles thinking over fixed playbooks.(15:57) A shift from gig-focused roots to strong SMB and mid-market segments.(21:39) Strong leaders think long-term and dive deep into day-to-day details.(27:16) Enterprise growth demands tight alignment across GTM, product and CS.(31:25) AI will become table stakes as true adoption goes beyond branding and hype.(35:25) Generative AI chat boosts CSAT by delivering instant, contextual responses.(41:13) Take bigger swings earlier and don't take things so seriously.(45:01) Direct feedback builds trust and prevents conflict from turning toxic.Resources Mentioned:Lindsey Scrasehttps://www.linkedin.com/in/lindsey-scrase-0702442/Checkr | LinkedInhttps://www.linkedin.com/company/checkr-com/Checkr | Websitehttps://checkr.com/Trueworkhttps://www.truework.com/“Working Backwards” by Bill Carr and Colin Bryarhttps://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595“The Five Dysfunctions of a Team” by Patrick Lencionihttps://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Leadership #GTMStrategy #EnterpriseGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode, Jack and Jeremy break down an especially long and highly personalized cold email that made its way through the noise—though not without some controversy. They explore what worked, what went too far, and how AI-driven outreach can either charm or alarm your prospects. Key topics discussed: - The use of deeply personal references in cold emails—and where it crosses the line. - Why referencing hobbies, spouses, and old clients might not earn you points. - The difference between relevance and overpersonalization in outreach. - How AI-generated emails reveal themselves with subtle formatting cues. - Alternative, clearer messaging strategies that could've made the same email more effective. - The importance of a focused CTA and the power of a “trial as a gift” offer. - Predictions for the future of first-line personalization and AI's evolving role in cold outreach. Less is often more when it comes to personalization. A simple, relevant message that's respectful of boundaries often beats a complex AI-generated pitch loaded with unnecessary personal trivia. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, Chief Marketing Officer at Velcro Companies. Chitra shares how the Velcro Brand inspires creativity across a wide range of consumer and industrial use cases, and how she balances B2B and B2C marketing strategies to drive growth.She highlights the role of campaigns like “ORIGINAL THINKING™” and “EASY. DOES IT.” in shaping brand perception, and the importance of influencer programs and user-generated content to showcase versatility and build engagement. Chitra also reflects on how Velcro Companies maintains its position as the original hook-and-loop fastener in a competitive market.Key takeawaysEducating consumers on Velcro Brand's infinite use cases requires a balance of awareness, inspiration, and community-driven contentB2B and B2C marketing strategies can complement each other to strengthen brand relevance globallyInfluencer and creator partnerships are critical to inspiring new use cases and driving sales Hosted on Acast. See acast.com/privacy for more information.

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights.  You'll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune.  What You'll Learn:  3 misconceptions marketers have about synthetic research  Why AI can surface insights that are better than traditional methods  How synthetic research unlocks deeper audience understanding at scale  When to use synthetic over human research (and how they work together)  For the rest of the conversation with Jon—including B2B use cases, segmentation examples, and a deeper dive into category entry points—visit our YouTube channel (CMO Huddles Hub) or click here: [https://www.youtube.com/watch?v=k4S_Ib-SmZY]. Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.That's how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey's universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.Together, we explore what B2B marketers can learn from nailing ABM execution, building content grounded in community feedback, and turning shared goals into real, coordinated action.About our guest, Emily FerdinandoEmily Ferdinando is a go-to-market leader with a focus on pipeline and revenue growth. She brings 15 years of GTM leadership experience, specializing in optimizing operational processes and data-driven strategy. With a background in sales and operations, Emily brings a unique approach to Marketing focused on down-funnel impact and top-line growth. Emily joins Bugcrowd from Veracode where she most recently led the Growth Marketing organization. Her background includes leadership roles across the GTM engine, including Global Business Development, GTM Enablement, and Operational Strategy. While there, she led the team through multiple events and two successful exits. Emily lives in New Hampshire with her husband and two young children. She enjoys the outdoors and stretching her creative muscles through painting, fiction writing and guitar.What B2B Companies Can Learn From Spidey and His Amazing Friends:Alignment over silos. In one episode, Spidey, Ghosty, and Miles all chase Rhino with their own plans, each using their powers, none working together. The mission falls apart. “We can say we have the same goal all day, but if we're not aligned on how we get there… that's what it's gonna look like,” Emily says. In marketing and in superhero teams, the difference between success and disaster isn't talent, it's coordination.One-size-fits-all content fits no one. Spidey's world works because it's made for everyone. Each with different powers, personalities, backgrounds, and their own story. That same inclusive mindset should guide your content. “Many people did not fit squarely into one piece,” Emily says. “If we ran our strategy that way, they were missing exposure to a lot of content that was really relevant to them.” Real impact comes from serving the overlaps, not the edges.Simple stories stick. Spidey and His Amazing Friends makes complex ideas—like teamwork, trust, and problem-solving—land through bright colors and clear stakes. For marketers, that's the goal too. “Making internal assumptions without pressure testing with the people who are going to be receiving the output of your team, it's a huge miss,” Emily says. Whether you're leading kids or customers, never assume they're on board. Ask, listen, and build with them.Quote“Spidey and His Amazing Friends, they really teach you what actual in practice, collaboration is supposed to look like and not look like. And it's really as simple as…you step back. We all know what we're supposed to do. It's just really hard in practice sometimes, and sometimes you can learn from the kids' shows. You just step back and go, we know what to do, we just need to do it.”Time Stamps[0:55] Meet Emily Ferdinando, CMO at Bugcrowd[01:00] Why Spidey and His Amazing Friends?[02:20] The Role of a CMO at Bugcrowd[03:00] Origins of Spidey and His Amazing Friends[19:38] B2B Marketing Takeaways from Spidey and His Amazing Friends[29:21] Bugcrowd's ABM Launch[33:30] Repackaging Content for Better Engagement[40:13] Bugcrowd's Content Strategy and Community Engagement[47:20] Final Thoughts and TakeawaysLinksConnect with Emily on LinkedInLearn more about BugcrowdAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Jessica Russo Suss, Senior Advisor of Customer Lifecycle Marketing at Cigna Healthcare, to explore B2B and B2C healthcare marketing strategies, highlighting the importance of research, empathy, and collaboration across teams. You'll gain valuable insights into how AI is changing audience engagement, why information overload can backfire, and how building trust and understanding your audience's real needs are key to effective campaigns. Listen in to learn practical ways to move beyond traditional tactics and create marketing that truly resonates with both employers and consumers in the healthcare space. RELATED RESOURCES Connect with Jessica- https://www.linkedin.com/in/jessicarussosuss/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.

Dans cet épisode du podcast les Héros de la Vente, j'accueille Philippe Corbisier, Head of Sales chez Leexi, une startup belge spécialisée dans l'IA pour les commerciaux. Ensemble, on revient sur son parcours, de premier commercial à manager d'une équipe de plus de 10 personnes, et comment il a structuré l'équipe Sales au fil de l'hypercroissance. Au programme : - Son passage de premier sales à Head of Sales chez Lexi (de 3 à 36 collaborateurs en 18 mois) - Comment structurer l'onboarding et les routines commerciales dans une startup - Les outils ia utilisés pour gagner en efficacité

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She's busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you've ever felt awkward about asking for sales, Traci's got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!Takeaways: Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it's not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table! Links referenced in this episode:schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible)Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we've launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MOREMentioned in this episode:Question of the MonthThis question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/questionQuestion of the MonthWhat...

In Episode 86 of the Digital Velocity Podcast, Erik Martinez welcomes Dugan Bridges, founder and Chief Creative Director of F7 Film Distillery, to explore how cinematic storytelling is transforming digital marketing. Bridges shares his journey from screenwriter and director to helping brands connect with audiences through high-impact video content. This episode dives into the hidden cost-benefit analysis behind professional video, why still photography is no longer enough, and how emotion, music, and visual storytelling forge lasting brand impressions. From startup case studies to Direct-to-Consumer (DTC) brands seeking scalability, listeners will learn how to repurpose high-resolution video for long-term marketing ROI, overcome production fears, and redefine their content strategy in a video-first world. Whether you're in retail, SaaS, or B2B, Dugan makes the case that video isn't just a ‘nice-to-have'—it's essential for trust, memorability, and market differentiation in today's digital economy.

If you think AI is here to take your job, think again. In this episode, we sit down with Greg Shove, a—serial Silicon Valley entrepreneur and founder of Section, to reveal why AI is your new secret weapon–not your replacement. Greg has spent years mastering and teaching AI to business leaders. In this podcast, he breaks down how it can add 30 points to your IQ, accelerate your growth, and help you make smarter, faster decisions.Whether you're new to real estate or leading a powerhouse team, Greg lays out exactly how to turn AI into the ultimate thought partner—one that sharpens your edge without ever taking your place in the driver's seat. You'll hear how to use AI transparently with clients, avoid the hype, and build a people-powered business for the next era.If you're ready to stop fearing the future and start leveraging it, this is your playbook.Resources:Learn more at sectionai.comMaster AI at Prof.AIOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...

In this episode John Barrows sits down with Zoltan Vardy, B2B sales advisor, author of The Launch Code, and the go-to expert for helping tech founders turn their ideas into scalable revenue.With over $2 billion in closed sales and 30 years of C-suite and entrepreneurial experience, Zoltan breaks down why so many founders still treat sales like a necessary evil and why that mindset kills more startups than any lack of product-market fit ever will.They dive into his founder-led sales framework, unpack how to pinpoint your real problem-solution connection, and explore why trying to be everything to everyone is the fastest way to fail. Zoltan shares why passion is the only fuel that can sustain you on the brutal road of entrepreneurship and how to make the critical shift from pitching to problem-solving.If you're a founder—or thinking about becoming one—this conversation is a masterclass in building a sales motion that actually works. No fluff. No shortcuts. Just proven strategies to help you grow.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Zoltan on LinkedIn: https://www.linkedin.com/in/zoltanvardy/Connect with Zoltan on IG: https://www.instagram.com/zoltanvardy/Check out Zoltan's Website: https://www.zoltanvardy.com/Check out The Launch Code's Website: http://www.thelaunchcode.net/Check out The Launch Code on Amazon: https://www.amazon.com/dp/B0DW1D96G1Get a FREE Chapter of The Launch Code: https://zoltanvardy.com/book/

Today on the Social-Engineer Podcast: The Security Awareness Series, Chris is joined by Trent Waterhouse. Trent is the CMO of GlobalMeet, a leading virtual event technology company with a scalable, flexible, and secure hybrid event streaming platform built and supported by experienced event experts. Trent has a proven track record of driving growth and innovation with 35 years of expertise leveraging a field sales marketing model that aligns sales, marketing, and R&D to think like a customer, act like a partner, and measure success through customer satisfaction and net promoters. Built for growth, Trent's unique blend of technology understanding and B2B marketing skills have been proven to help companies grow revenue profitably, improve customer experiences, build new partnerships, and expand opportunity pipelines. [July 21, 2025]   00:00 - Intro 00:50 - Intro Links: -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                02:30 - Trent Waterhouse Intro 03:11 - Starting Out Pre-Video 04:53 - A Brave New World 08:07 - Going Public 10:21 - Rise of the DeepFakes 13:03 - Video Watermarking 15:23 - A Simple Warning Will Do 19:11 - Staying Up to Date 21:22 - Insider Threat 23:42 - Find Trent Waterhouse Online    -          Website: https://www.globalmeet.com/ -          Instagram: https://www.instagram.com/globalmeet/ -          LinkedIn: https://www.linkedin.com/in/trentonwaterhouse/ 24:44 - Book Recommendations -          Pattern Breakers - Mike Maples, Jr, Peter Ziebelman 27:16 - Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send me a messageHow do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?In this episode of the Sustainable Supply Chain podcast, I'm joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.Matt and I discuss Simmerse, a browser-based spatial computing platform that's already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it's a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it's delivering, and how tools like AI and digital twins are reshaping industrial communications.If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

What You'll LearnThe origins of integrated parcel shipping systems and Clippership's impact (1991)Why traditional carrier APIs limit cost optimization and how Sendflex's engine solves thisThe critical gap between expected shipping costs and actual carrier invoices (north of 15%)How a multi-carrier strategy is essential for modern fulfillment, especially PO box and regional delivery- The rising complexity of omnichannel distribution and its impact on 3PL operations- Lessons from enterprise acquisition failures and maintaining agile, mission-driven growth- How data-driven carrier diversification can unlock real savings versus sales pitchesTimestamped Segments00:00–00:50 – Introduction to Bob Malley and his legacy in parcel logistics00:50–04:39 – Bob's early career and development of Clippership & Tracer04:39–07:24 – The evolving parcel market, rise of multi-carrier shipping, complexities of e-commerce07:24–10:57 – The critical issue of landing cost variance versus expected shipping costs10:57–15:02 – Operationalizing auditing and cost variance fixes through automation15:02–20:04 – Carrier perspectives on load optimization, dimensional weight, and waste20:04–23:30 – Insights on carrier integration and the promise of new, niche carriers23:30–27:33 – B2B ecommerce growth, omnichannel maturity, and the rise of 3PL dynamics27:33–31:17 – Hard lessons on acquisitions and maintaining agility in logistics tech companies31:17–33:06 – Closing thoughts and where to learn more about Sendflex Quotes[10:13] "The cost variance between expected costs and actual costs is north of 15%.” — Bob Malley[06:13] “The real question is: how do shippers narrow the gap that's been growing between expected costs all through that journey of the order...” — Bob Malley[30:44] “I believe in companies that have a mission, are small enough to be agile, and stick to what they do well.” — Bob Malley[21:52] “That's what we're really excited about — data-backed carrier diversification that makes business sense, not just sales sense.” — Bob MalleyAbout the GuestBob Malley is a pioneer in parcel logistics technology with a track record spanning over three decades. He launched Clippership, the first integrated parcel shipping system, scaled Tracer, led e-commerce at Kewill as CEO, and founded Pierbridge, creating the first enterprise cloud-based parcel TMS. Today, as CEO of Sendflex, he is driving innovation in intelligent modular delivery software built for omnichannel complexity and global shipping optimization.Links MentionedSendflex websiteSendflex LinkedIn Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.In this episode, I reveal:• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.Get The Show Notes:https://exposureninja.com/podcast/361/Listen To These Episodes Next:58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/The New AI Threat Terrifying Every Global Brandhttps://exposureninja.com/podcast/360/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

Lancer sa marque de bijoux à 18 ans et cartonner 7 ans plus tard... C'est le pari réussi de Victoire, qui réalise aujourd'hui plus de 250K € de chiffre d'affaires.Se lancer sur Etsy, créer un univers de marque fort, vendre en B2B, faire preuve d'audace et même être publiée dans les plus grands magazines : découvrez les coulisses de Méora et les stratégies mises en place pour bâtir un business rentable dans un secteur ultra-concurrentiel.En résumé, vous saurez exactement comment :➡️ Lancer votre marque de produits physiques avec des bases solides (ateliers, image, identité).➡️ Multiplier les canaux de vente dès le départ (Etsy, Insta, presse, influence, B2B…).➡️ Vous démarquer, même sans gros budget pub.Bonne écoute

Building software today? Easy. But standing out in a saturated SaaS market—with 40,000+ new apps launching each year—is a whole different game.In this can't-miss episode, Godard Abel—Co-Founder and CEO of G2—breaks down exactly how G2 thrives amidst the AI explosion shaking up the B2B software industry. With 50 new AI software categories emerging in the past year alone, discover how the industry's top platform stays ahead.Tune in to uncover:How G2 navigates an app marketplace flooded by AI startups (and how you can, too).The surprising shifts in buyer behavior that are transforming B2B sales.G2's unique strategy for embedding their platform into leading AI tools like ChatGPT and Microsoft Copilot.Practical tactics for positioning your software as the go-to choice in an overcrowded market.Why brands leveraging authentic, human-driven content dominate AI-powered discovery platforms."AI won't replace humans, but humans with AI will replace humans without AI," Godard warns. If you're serious about staying ahead in sales, marketing, or RevOps, this conversation will equip you with actionable strategies you can use right now.About Godard Abel:Godard has built and sold three software companies. His first two exits—BigMachines and SteelBrick—went to Oracle and Salesforce for a combined $760 million. Now he's running G2, which became the world's largest software marketplace and trains the AI tools your prospects use to research vendors.About the Show:What does it really take to grow a B2B business today? We ask the people doing it.The Belkins Podcast dives deep into the strategies, decisions, and behind-the-scenes insights driving real growth at top B2B companies. Each episode features candid conversations with industry heavyweights—CROs, CMOs, founders, and seasoned operators—who've navigated market downturns, scaled teams, and mastered the realities of revenue growth.You'll hear hard truths, unfiltered insights, and actionable tactics directly from leaders who've actually done the work.Chapters:00:00 - Introducing Godard Abel02:30 - Why Building Software is Easy But B2B Marketing is 10x Harder in 202504:14- 40,000 New Apps Launched on G2 in One Year: Software Market Saturation05:42 - Should Your SaaS Company Pivot to AI or Add AI Features?09:01- Multi-Product Strategy: How to Compete in Multiple Software Categories16:13- HubSpot's API Integration Strategy: How to Build on Existing Platforms19:54- AI Categories See 100% Traffic Growth While Traditional SaaS Declines23:29- Personal Branding vs Corporate Marketing: Why CEO Posts Get 10x More Engagement39:16 - How to Rank in ChatGPT and Claude: Building Authority for AI Training Data (Tips for writers)48:13- How G2 Competes with ChatGPT: Partnership Strategy vs Fighting AI Search53:49 - AI Buying Agents: The Future of B2B Software Purchasing (G2AI Demo)01:15:01- From Single-Function BDRs to Full-Stack Revenue Professionals01:17:24 - From Hiring More to Revenue Per Employee: The New Growth Metric01:23:01 - Thanks for watching!

James Turk is an executive coach, keynote speaker, and CEO of The Turk Group—a boutique learning and development firm with over 25 years of experience. James designs and delivers leadership, sales, change management, and strategic planning programs for some of the world's biggest brands, including Spotify, Squarespace, Goldman Sachs, and Equinox. His approach blends a strong foundation in service, life-long learning, and real-world business experience to help leaders become the kind of people others truly want to follow. On this episode we talk about: How James made his first dollar (and learned his first ethical lesson!) selling his sister's belongings—and then launched a legitimate lawn care business as a teenager The value of learning to hustle early, earning the “extras” in life through work and responsibility The importance of thoughtful spending—knowing when to invest and when to enjoy spending for its own sake Why James self-published his book, The Giving Game: Becoming the Leader That Others Want to Follow, and the lessons learned creating a quality product How being of service and adding value shaped his coaching and leadership development philosophy The unique art-meets-business history that shaped James' style, from running a Chicago gallery to acting and performance His advice to parents and entrepreneurs about instilling hustle, grit, and sound financial values Building a referral-based business with high-profile clients and why relationships and service are more powerful than marketing budgets The power of events, comped workshops, and "connector" strategy to maintain long-term business relationships How B2C and B2B strategies can reinforce each other, and why giving to your network always pays dividends over time James' book and free resources for new leaders navigating their first 45 days Top 3 Takeaways Service Drives Success: Approach business and leadership as a “giving game,” not just a guessing game—when you focus on adding value, relationships and opportunities follow. Relationships > Marketing: Doing high-quality work and maintaining great relationships opens doors (and doors within doors). Consistently show up, serve, and keep your word. Be a Connector, Build Community: Hosting events, sharing knowledge, and connecting others multiplies your value and helps you stay top of mind in your network. Notable Quotes “The show is about making more money, but it's also about building real relationships and adding value—that's the real long game.” “Make yourself easy to work with, keep your quality high, and focus on service; good things will follow.” “Every interaction is an opportunity to build your network and your reputation as someone who gives, not just takes.” Connect with James Turk: Website: theturkgroup.com

When you do consulting and you're selling into companies and nonprofits — in other words, B2B — the sales process can feel slow, unpredictable, and out of your control. But here's the thing: it's not just you. In this episode, Leah breaks down the 5 things your B2B clients WISH they could tell you, so you can understand what's really going on behind the scenes. You'll learn how to reduce your anxiety, how to influence the process, and how to help clients say yes faster. --- When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you.   1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver.   2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals   3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way. If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.  

Windsurf grew fast, hit $82M in ARR, and was nearly acquired by OpenAI for $3 billion—until the deal collapsed. Google stepped in with a $2.4 billion offer, but only for 40 engineers.  In this episode, Sam, Asad, and AJ are joined by Peter Walker, Head of Insights at Carta, to break down what really happened and what this deal signals for the future of startup M&A. They explore how acqui-hires are evolving into talent-first extractions, what founders owe their teams in billion-dollar outcomes, and why equity might not mean what employees think it does. The crew also debates whether enterprise revenue is still reliable in AI startups, how employees can protect themselves in a shifting market, and whether we're already deep in another bubble. Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence. Key chapters: (00:00) - Introduction to Topline Podcast (00:47) - The Windsurf Acquisition and Its Implications (12:39) - The State of Startups and Market Dynamics (23:55) - Employee Impact and Corporate Responsibility (36:08) - The Future of Startup Employment and Negotiation (46:04) - Venture Capital Trends and Market Outlook  

FILL OUT THE SURVEY BY CLICKING HERE: https://forms.gle/DFpR9MyhWo1NQ8T39 Charlie and Colin dive deep into investigative journalism that reveals the US government's Bitcoin holdings are far more complex than anyone realized. After a $10K bounty led to a FOIA request, we discovered the US Marshals Service holds just 29,000 Bitcoin - not the 200,000 widely reported. We explore seized vs forfeited assets, government custody practices, and why Senator Lummis got it wrong. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **Notes:** • US Marshals hold 29,000 Bitcoin worth $3.4B • Arkham shows 198,000 Bitcoin for US government • US sold 195,000 Bitcoin for $366.5M total • Bitfinex hack involved 94,000 seized Bitcoin • Government peak holdings: 237K Bitcoin (2022) • $10K bounty offered for Marshal data Timestamps: 00:00 Start 00:47 Lola investigates 05:27 29k BTC 11:03 Politicians enter the chat 17:47 Government custody providers -

Today's conversation is a solo episode, but it's not a Q&A.It's a special episode reflecting on the biggest lessons and insights from making over £1.7M ex VAT of sales during the last financial year between April 2024 and April 2025.I've worked full time in sales now for over a decade after graduating from University in June 2014. Along the way I've worked in B2B and B2C sales as well as building my personal brand, social media channels, and this wonderful podcast.This episode has 12 of the lessons I've learnt on how to successfully make sales and many of these will be immediately actionable for you to implement whether you run your own business, work in sales role in an organisation, or just know sales matters to your success and you want to work on it.I have many other big lessons, insights and templates I've saved and written into my presentations and trainings I've delivered to individuals and sales teams over the last 18 months as an adhoc sales consultant.However I am now going to offer this far more broadly and am building out the best video content for my sales masterclass. If you want to learn more on how we can work together to improve your sales skills and results then DM me 'SALES MASTERCLASS' on LinkedIn or Instagram.If you want more lessons like this Episode 257 recaps my 13 lessons from £1.1M ex VAT last year.Today's episode is sponsored and supported by Hussle. Hussle is the way to get access to 1000s of UK gyms, pools and spas with one simple membership.If you're an HR professional, wellbeing specialist or small business leader, visit Hussle for companies: ⁠https://bit.ly/4d5SIn7⁠Or if you're an employee, wishing your company would offer this benefit, visit Hussle for employees: ⁠https://bit.ly/3X8b6poConnect with Col:Instagram: ⁠⁠https://www.instagram.com/col.cambro/⁠⁠Email List - ⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠Patreon - https://www.patreon.com/colcampbell

Why MQLs Are Broken (And What to Measure Instead)B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operating inside a broken GTM system that was never built for how buyers actually buy.In this episode, we're joined by Steve Patti — 7x CMO, 3x sales leader, and creator of the Brand Demand Expand framework — alongside Adem Manderovic, co-founder of CRO School and architect of Closed Circuit Selling.Together, we unpack why the MQL became marketing's biggest mistake, how misaligned incentives broke sales and marketing, and how to rebuild your go-to-market so it's actually commercially viable.Steve shares real stories — including how he used account intelligence to guide $200M in CapEx — and outlines the system he used to align sales, marketing, and product around real buyer needs.Tune in and learn:+ Why MQLs are based on “fantasy intent” — and what to track instead+ How to replace lead gen with real account intelligence+ What sales, marketing, and CS need to align on to win deals (and renew them)If you're a B2B marketer frustrated with misaligned GTM motions, noisy Martech promises, and the pressure to deliver pipeline from people not ready to buy — this episode is a must-watch.-----------------------------------------------------

This week, the crew get together to talk about inanimate objects, and fics involving them. Because of the UK heatwave this is an unhinged one, also James had mic issues so apologies for that. Join us as we answer hard hitting questions, like: Why did Dr Jones have the bag of sand? Which Ice Lolly is best? Will this be our first YouTube apology? Will Nick and James believe anything about tampons? Is our pigeon impression any good? Could you build a Steam Powered Fuck Machine? This isn't a proper Date Everything Episode, but yes its inspired by it Enjoying the show? Got a fic you'd like us to read? Hate the show and you want to tell us anyway? Come find us on our social media; tumblr: the-shipping-forecasters tiktok: 'theshippingforecast' instagram: 'fanficsandchill' Bluesky: ShipForecast.bsky.social twitter theshipforecast AND on Linkedin we have 'Shipping Forecast', come talk to us about B2B yaoi!

Investigative journalism reveals US Marshals hold only 29K Bitcoin, not 200K as widely believed. We explore the difference between seized vs forfeited assets and why government Bitcoin tracking is so confusing.Charlie and Colin dive deep into investigative journalism that reveals the US government's Bitcoin holdings are far more complex than anyone realized. After a $10K bounty led to a FOIA request, we discovered the US Marshals Service holds just 29,000 Bitcoin - not the 200,000 widely reported. We explore seized vs forfeited assets, government custody practices, and why Senator Lummis got it wrong.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• US Marshals hold 29,000 Bitcoin worth $3.4B• Arkham shows 198,000 Bitcoin for US government• US sold 195,000 Bitcoin for $366.5M total• Bitfinex hack involved 94,000 seized Bitcoin• Government peak holdings: 237K Bitcoin (2022)• $10K bounty offered for Marshal dataTimestamps:00:00 Start00:47 Lola investigates05:27 29k BTC11:03 Politicians enter the chat17:47 Government custody providers-

Dave Won is a TEDx speaker, Certified Money Coach® (CMC), former Air Force Captain, and founder of Dave Won & Co. He empowers B2B sales teams to overcome money-blocks and shift their mindset toward confident, value-driven conversations that close higher-value deals. Through his unique blend of coaching and neuroscience-informed frameworks, Dave helps sales professionals uncover deep-seated money beliefs and transform their performance from the inside out. SHOW SUMMARYIn this episode of Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Dave Won, a TEDx speaker, certified money coach, and founder of Dave Won & Co. The conversation focuses on the power of self-awareness in sales—especially when it comes to money beliefs that may unconsciously sabotage performance. Dave shares his journey from scarcity-based thinking to transforming the culture of sales teams by addressing money mindset at its core. The discussion explores how early money stories shape our approach to value-based selling and why authentic, client-focused conversations drive better results. KEY TAKEAWAYSAuthentic Selling: Building trust and sincerity is foundational to sustainable sales success.Mindset Matters: Unconscious money beliefs can act as a ceiling that limits your potential.Childhood Influence: Many financial behaviors are rooted in beliefs formed before age seven.Discovery is Ongoing: The sales discovery process should never end after the first call.Self-Sabotage Awareness: Recognizing and addressing your own limiting beliefs prevents lost opportunities.Coaching Matters: Money mindset coaching can unlock confidence and clarity in sales conversations.HIGHLIGHT QUOTESYou will never outsell your money beliefs. Your money beliefs will act as a ceiling.Closing the deal doesn't necessarily mean victory.It's about identifying the anchor that holds you back to move forward.Whenever money is involved, people can act irrationally. 

Episode Type: Listen-To-LearnWatch on YouTube >>In this Listen-To-Learn episode of the Share Life podcast, you'll discover:Why B2B is about trust and relationships, and trying to use low-trust marketing tactics can cost you hundreds of thousands of dollars.The "delegate and ditch" mistake nearly every founder makes when they hire their first salesperson. How you can be wildly successful with just one sales channel, not the ten that everyone tells you that you need.Connect With Josh SweeneyConnect with Josh >>> LinkedInFounderScale >>> Website - Facebook - Instagram - LinkedIn

In this episode of Electric People, host Ty Williams talks with Chris Brochu and Darrell Doucette. They delve into Chris' unique life journey that shaped him into the Senior Market Leader he is today. Chris shares captivating stories of his early life, driven by a sole motivation to travel, leading him to visit 36 countries by age 28. The conversation highlights how these unconventional experiences, particularly his martial arts training and extensive solo travel, instilled in him confidence, resilience, and a unique perspective on life and learning. Chris also discusses his transition into direct sales, starting with door-to-door cable sales, and how his background in restaurant work and B2B sales prepared him for the social aspects of the job. The hosts and Chris reflect on the importance of mindset, continuous learning, and embracing challenges and failures in both personal development and sales.

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional placement. Strong brands do the same. They know where they belong and commit. Too many don't. They drift, hoping the market finds them. You've got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in Marni Puente (SAIC) and Sara Larsen (Wolters Kluwer Health), two marketers who've learned that positioning only works when it's clear, repeated often, and owned beyond marketing. They get into how to break the cycle of repositioning, earn internal trust, and lay the groundwork for durable growth.  In this episode:  Marni shares how a tight positioning strategy anchored SAIC's rebrand and became a decision filter across the org  Sara explains how to drive clarity in a matrixed enterprise, aligning stakeholders without watering down the message  Both guests reflect on the power of internal alignment as the real test of a strong position  Plus:  How to test positioning with internal and external audiences  Why simplicity is your signal when it comes to clarity  What positioning unlocks across marketing, sales, and culture  How to build buy-in that lasts beyond launch   Tune in to learn how focused positioning gives every team a north star and puts your brand strategy to work across the business.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Beyond the Hype For Building Ethical B2B Influencer Strategies By Danielle Wiley As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world. • Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions. • Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable. • Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets. • Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

What happens when data-driven decision-making meets the chaos of tariffs, AI disruption, and a retiring workforce?In this episode, Kevin Brown and Tom Burton sit down with Mark Gilham of Enable to unpack the big shifts impacting manufacturers, distributors, and the global supply chain.From trade policy to pricing strategy, sales transformation to skilled labor shortages, this wide-ranging episode explores how wholesale leaders can future-proof their organizations using AI-enabled tools, smarter rebate programs, and cross-functional data insights, all while staying resilient in an evolving economy.What You'll Learn:Why most distributors are absorbing, not passing on, the full impact of tariffsHow intelligent rebate management creates agility in pricing without damaging trustThe rising importance of contextual data and why Ralph the “institutional memory” employee matters more than everWhy skilled labor shortages may delay reshoring and how automation both helps and complicates thisWhat B2B buyers really want from your sales teamEpisode Highlights:03:22 – How the podcast was born from a LinkedIn Live experiment12:41 – Mark Gilham on why clean rebate data changed everything25:07 – Are tariffs really driving up prices? A look beneath the macro data33:50 – Why “Ralph” is the key to contextualizing data for AI systems46:18 – Robots vs. the trades: The future of skilled labor in reshoring1:06:02 – How to evolve your brand value and CRM strategy for B2B buyers1:19:33 – Change management as the #1 success lever in digital adoption

“Value only exists in the customer's mind.” In this episode we speak with Mark Boundy, founder of Boundy Consulting and author of Radical Value, about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they'll achieve. They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning. If you've ever wondered how to justify price premiums, this episode is the one. For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

Subscribe now to get more insights delivered to your inbox from today's most innovative business leaders and marketing pioneers who are redefining how companies grow in the digital age.Bill Macaitis shares his expertise on Product-Led Growth (PLG), revealing insights from his time as CMO at Slack, Zendesk, and SVP of Marketing at Salesforce where he helped drive remarkable growth through customer-centric strategies.• PLG is about recognizing that people spend more time in products and infusing marketing, sales, and support directly into the product experience• Enterprise software often fails because it prioritizes features over usability, while successful PLG focuses on making products beautifully simple• Freemium models can transform free users into powerful marketing assets—at Slack, Bill saw 10 million free users as an extension of his marketing team• Teams need shared metrics beyond traditional funnel metrics to prevent "warfare" between sales and marketing departments• AI is transforming go-to-market strategies through personalization at scale, enabling outcome-based pricing, and lowering barriers for new businesses• Google faces a classic innovator's dilemma by clinging to search-based revenue while competitors deliver direct answers through AI• Successful PLG implementation requires company-wide commitment rather than just assigning a small "tiger team"Visit SaasCMOPro.com to access Bill's free educational content about product-led growth, freemium models, and modern B2B marketing strategies.When Bill Macaitis talks about product-led growth, he speaks from experience—not theory. As the marketing mastermind behind Slack's explosive expansion, Zendesk's IPO journey, and Salesforce's growth engine, Bill's insights cut through the noise of business buzzwords to reveal what actually works in today's tech ecosystem.Bill dismantles conventional wisdom about enterprise software sales, arguing that, "Most enterprise products suck. They're really hard to use."Bill makes a compelling case for freemium models, challenging the widespread fear of giving away products for free. At Slack, he viewed their 10 million free users not as lost revenue but as "a 10 million strong marketing team" who organically spread the word. The show also addresses the AI revolution reshaping marketing. From enabling personalized engagement at scale to facilitating outcome-based pricing models, AI is lowering barriers to entry for new businesses while forcing established companies to adapt. His assessment of Google's apparent reluctance to fully embrace AI answers ("a classic innovator's dilemma") serves as a powerful warning about the dangers of clinging to outdated business models.Whether you're a CMO wrestling with attribution models, a founder contemplating your first go-to-market strategy, or a business leader navigating technological disruption, Bill's insights will reshape how you think about growth in today's rapidly evolving landscape. Bill Macaitis: https://www.linkedin.com/in/bmacaitis/Bill's was the CMO and CRO at Slack Before that, he was the CMO at Zendesk, guiding them through the through their IPO, and Bill served as SVP of Marketing at Salesforce.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@position2.com

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he's engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice. You'll learn: Why client service—not ad spend—is Michael's growth engine How SmartAdvocate and custom GPTs drive consistency across six offices What B2B lawyering looks like in an age of consolidation How to maintain trust and transparency with high-volume referral partners  PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this episode of the Healthy, Wealthy and Smart podcast, host Karen Litzy welcomes Elizabeth Chabe, MBA, MS, CEO of High Touch Group and author of "The Giant's Ladder, The Science Professional's Blueprint for Marketing Success." Elizabeth shares her expertise in marketing within the science and technology sectors, particularly focusing on biotech and MedTech. She discusses the challenges faced by innovators in getting their ideas noticed and provides insights on how to market groundbreaking work effectively. Listeners will gain valuable strategies for building brand awareness and achieving market traction, making this episode a must-listen for health and wellness professionals looking to amplify their impact. Join Tara and Elizabeth as they explore the intersection of science, storytelling, and strategy in marketing. Time Stamps:  [00:01:43] Marketing strategies for science professionals. [00:04:33] CRISPR and corporate strategy. [00:10:58] Fractional wet lab space. [00:12:08] Storytelling in scientific marketing. [00:15:50] Founders and product-market fit. [00:19:24] Selling scientific products effectively. [00:25:20] Business strategy vs. marketing gloss. [00:29:43] Science marketing for founders. [00:34:40] Marketing strategies for researchers. [00:38:04] Philanthropic support for dog rescue. [00:39:19] Importance of mission in business. More About Elizabeth:  ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others.   As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group's holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space.  Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, robotics, and automation companies.  Since her first business venture at the age of nine, Elizabeth has built and overseen countless successful research programs and marketing teams. As the former senior manager of digital and strategic marketing at the Jackson Laboratory (JAX), she developed the marketing strategies for its mouse model portfolio, model generation (CRISPR), and in vivo contract research services.  Prior to joining JAX, she oversaw global communications for the Advanced Structures and Composites Center in Maine. There, she managed projects including the center's offshore wind research program, the largest research and R&D program in Maine's history.  Since 2018, Elizabeth has been a governor-appointed director of the Maine Venture Fund.  An inveterate traveler, she splits her time between the US and developing world communities. She currently resides in Mexico with her husband and rescue dogs.  Resources from this Episode: July 17th Jane Q&A Webinar High Touch Group Elizabeth's Website Elizabeth on LinkedIn Giant's Ladder Book   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Tired of SEO fluff that doesn't deliver? Steven Schneider, CEO of TrioSEO and former 7-figure affiliate blogger, reveals what actually works in 2025—from AI-driven strategies to content that converts. This episode is your roadmap to treating SEO as a scalable growth system, not just another marketing tactic.

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

In this debut episode of The CEO Spot, Rick Watson sits down with Dipti Desai, Founder and CEO of CRSTL, for an unfiltered look into one of the most quietly powerful protocols in commerce—EDI.From her early days as an electrical engineer in Silicon Valley to building mission-critical infrastructure for today's omni-channel brands, Dipti shares the journey that led her to found Crystal—a SaaS network designed to modernize the way suppliers and retailers communicate.We explore:The surprising origin story of Crystal during the PPE crisisWhy EDI is more like the English language than a piece of legacy techThe difference between the application layer and the protocol layer—and why it mattersHow penalties, complexity, and digital transformation are reshaping supplier operationsWhy Crystal doesn't charge by seat and how it's enabling real collaboration at scaleThe future of B2B commerce in an age of AI, API, and protocol convergenceWhether you're a founder, brand operator, or just EDI-curious, this episode unpacks how structured data exchange is fueling the future of retail—and why ignoring the "boring" infrastructure could be your biggest mistake.

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a textMoney shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money until the exit. Exit will happen like in five, ten years," she explains, highlighting why founders need deeper motivation to sustain them through the entrepreneurial journey.Having started in venture capital at just 19 years old and closing her first deals by 21, Violetta brings a unique dual perspective as both investor and former founder. This combination has shaped her approach to evaluating startups, where she prioritizes team qualities over even the most brilliant ideas. "I try to have much more empathy as well to the founders, because I understand the journey," she reflects, describing the founder-investor relationship as a "marriage" that demands careful selection and mutual trust.Throughout our conversation, Violetta reveals the green and red flags she watches for when meeting founders. Transparency tops her list of essentials, while she's immediately wary of those who claim numerous business connections but can't produce evidence. For blockchain ventures specifically, she differentiates between artificial hype and genuine traction, especially in B2B solutions where she focuses her investments. "You need to have either pilot contracts with companies, either existing agreements, either letter of intent for commercial adoption," she advises founders looking to prove real-world value.Perhaps most valuably, Violetta shares how her own podcast journey has transformed from overcoming her fear of public speaking to becoming a powerful learning tool through conversations with experienced entrepreneurs and investors. Her story exemplifies the continuous growth mindset she values in founders—the willingness to listen, adapt, and evolve that sets successful startups apart.Whether you're a founder seeking investment or an aspiring investor, this episode offers rare insights into startup evaluation from someone who's experienced both triumph and failure from multiple perspectives. This episode was recorded through a Descript call on June 19, 2025. Read the blog article and show notes here: https://webdrie.net/wisdom-from-a-young-vcs-journey/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Alex Heublein, President of Innovation Business at Netsurit, to explore how businesses can effectively implement AI solutions that accelerate productivity and drive growth. Alex shares practical insights on optimising internal processes and enhancing customer research, demonstrating how AI can be a "bicycle for the mind" for your team. Discover how to leverage internal and external data to boost efficiency and make customers happier, all while maintaining data security and privacy.