Podcasts about B2B

Storm Rundd, President of Oklahoma Bitcoin Association, discusses the status of state Bitcoin strategic reserve bills, legislative processes, funding sources, and opportunity costs. The conversation also covers vibe coding and AI's impact on future business models.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comStorm Rund, President of the Oklahoma Bitcoin Association, joins us to discuss the state of Bitcoin Strategic Reserve bills across the US. Storm breaks down the complex legislative process, explains why many bills fail despite strong support, and compares treasurer vs. pension fund approaches. He introduces the opportunity cost tracker that shows how much money states have lost by rejecting Bitcoin. The conversation concludes with insights on vibe coding, AI productivity, and how these technologies will reshape business models.Follow our guests: @Storm_R0Notes:- Over half of US states have proposed SBR bills- Oklahoma SBR bill passed 77-15 then died in committee- Pension funds typically 4x larger than state funds- 5% Bitcoin allocation = $500M opportunity cost- Montana SBR had $50M cap with specific fund source- AI changing labor market in big tech companiesTimestamps:00:00 Start01:31 Current Bitcoin Reserve landscape03:31 Bill process07:05 Oklahoma example11:53 Funding these state SBRs12:43 Bill design matters17:55 Bill funding19:54 Treasury vs Pension funds27:03 Crafting better bills33:53 Opportunity cost tool43:50 Vibe coding49:07 AI changing business-

In this episode of Do This, Not That, host Jay Schwedelson answers a listener's question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.(08:08) Weekend email performance... Sunday do really, really well.(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.(09:30) Flash sales are doing incredibly well in the last ninety days.(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.(10:56) This is not the time to try to wake the dead in your database.(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?(13:03) If your friend really likes the person... they're not really asking your opinion.(14:07) If you don't like the person, get out of it. Life's too short.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S----In this conversation, Ryan Staley interviews Brandon Taylor, VP of Enterprise and Partnerships at CompanyCam, discussing his extensive experience in scaling SaaS businesses and the transformative role of AI in go-to-market strategies. Brandon shares insights on the common challenges faced in B2B sales, the importance of hiring the right people, and how AI can enhance efficiency and effectiveness in sales processes. He highlights specific use cases of AI in his leadership role and the future potential of AI in shaping go-to-market strategies.Chapters00:00 Introduction to Brandon Taylor and His Background04:01 AI Go-to-Market Strategy and Its Importance07:07 Leveraging AI for Efficiency in Sales10:17 Custom Applications and Use Cases of AI in Sales12:59 Future of Go-to-Market Strategies with AI

The venture capital landscape is evolving fast, and founders who don't adapt will be left behind. Roy Luo, General Partner at ICONIQ Growth, shares insights on the shifting dynamics of startup funding and what it takes to scale in 2025. With investments in companies like Figma, Canva and Ramp, Roy breaks down key trends in fintech, AI-driven business models and the future of venture capital.Specifically, Roy discusses: (06:46) TCV provided key lessons in investing, founder relations and tech disruption.(11:25) How AI is transforming startups and the VC landscape.(17:00) How to evaluate product-market fit beyond just revenue metrics.(24:45) The importance of strong investor-founder alignment in building long-term partnerships.(37:44) Buyer pain points and trends guide investment decisions.(41:03) Lessons from high-growth investments like Ramp and FloQwcast.(53:04) The characteristics of successful startups and the importance of founder-market fit.(57:06) How identity and anti-fraud solutions are shaping the next wave of fintech.Resources Mentioned:Roy Luohttps://www.linkedin.com/in/roybluo/ICONIQ Growth | LinkedInhttps://www.linkedin.com/company/iconiq-capital-llc/ICONIQ Growth | Websitehttps://www.iconiqcapital.com/growthThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#VentureCapital #StartupFunding #Fintech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for it—the big search engines like Google and Bing.So how does your brand stay relevant in the age of AI-powered search? The good news is some very basic marketing fundamentals are here to save the day. Listen in to find out what those fundamentals are and how you can continue to stay in front of your audience as the world begins to shift towards a very different search experience.—Sam, Roop and ClaudiaTell us what you think!

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode, host Ryan Alford and guest Brian Ludden, CEO of Ludex, discuss the booming trading card industry and the transformative role of technology. Alford shares his personal experiences with trading cards, while Ludden details his journey from derivatives trading to founding Ludex, an app that scans and values trading cards. They explore the challenges of accurately pricing cards, the impact of technological advancements, and the evolving market dynamics. The episode highlights the potential for growth in the trading card sector, emphasizing Ludex's role in modernizing the industry and enhancing the collector experience.TAKEAWAYSGrowth and evolution of the trading card industryPersonal experiences and nostalgia related to trading cardsIntroduction and features of the Ludex app for card valuationChallenges in accurately pricing trading cardsImpact of technology on the trading card marketSupply and demand dynamics within the trading card industryCommunity engagement and trading practices among collectorsThe role of subscription services and B2B platforms in the trading card businessFuture trends and potential for growth in the trading card marketImportance of data-driven strategies in enhancing collector experiencesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Eric Malzone and Edward Hertzman discuss the evolving landscape of the fitness industry, focusing on the impact of media, the need for rebranding, and the significance of upcoming events like the CEO Summit and Innovation Summit. They explore how the industry is adapting to economic challenges, the role of AI in media, and the importance of personalized experiences for attendees. The discussion highlights the necessity for collaboration and communication among industry leaders to foster growth and innovation. In this conversation, Edward Hertzman discusses the dynamics of the fitness industry, emphasizing the importance of smaller voices and independent operators in providing valuable insights. He highlights the growing role of science in business claims and the need for radical transparency in transactions. The discussion also touches on content consumption trends, innovative experiences at industry events, and the significance of networking, particularly in New York. Hertzman reflects on the challenges of collaboration versus competition within the industry and the evolving landscape of B2B media.   LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985.  We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both timeless and trend-forward.  From collaborations at Dodger Stadium to growing demand in B2B and retail, this is a story of passion, perseverance, and flavor that connects generations. Here are a few highlights from our conversation:   * The family story behind Chef Merito and its first seasoning, Carne Asada * How the brand balances tradition with innovation in B2B, DTC, and retail * Why adaptability is key in modern marketing and flavor development * The surprising versatility of seasonings—from tofu to stadium fries * How community feedback and family values shape every decision Join me, Ramon Vela, in listening to the full episode and discover what it takes to build a multigenerational brand that honors its past while cooking up the future. For more on Chef Merito, visit: https://chefmerito.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results. Takeaways:Neuroscience can help make seemingly impossible things happen.B2B and B2C require different approaches and mindsets.Flow states can exponentially increase productivity and creativity.Challenging traditional work models can lead to better outcomes.Language has a profound impact on our mindset and actions.Removing limiting beliefs is crucial for achieving goals.Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.Effective coaching focuses on future goals rather than past stories.Understanding human systems can lead to better team dynamics. If you want to speak with Chris King you can contact him at 310.382.4653.

Send us a textInbound leads. Team trust. $125K in 7 weeks.These aren't buzzwords—they're the real results of a client who implemented the systems built by my guest, James Donovan, founder of Nine Two Media. In this episode, James breaks down the exact strategy his agency used to help a service-based firm generate $125,000 in new business in just 49 days using Google Business Profile visibility, Local Service Ads, and targeted positioning that drives results without relying on referrals or bloated retainers.But we don't stop at marketing. We dig into the leadership shifts that make that kind of scale possible—and sustainable. James shares what it took to step out of daily fulfillment, trust his team, and build the systems that allowed both his agency and his clients to grow. That's the real work—moving from operator to CEO.If you're stuck in the weeds of fulfillment or wearing every hat in your agency, this conversation will show you what's possible when systems, strategy, and leadership align. And if you're already scaling past seven figures, this is a masterclass in how to lead through systems and multiply your impact.Listen now to discover:How James helped a client generate $125K in just 7 weeks using inbound systemsWhy Google visibility is still the most underutilized lead gen lever for service-based firmsThe leadership shift required to delegate, trust, and lead at scaleWhether you're still inside the day-to-day—or already building a leadership team—this episode will challenge how you think, lead, and grow.Books Mentioned:Booked Solid: Digital Marketing Strategies That Actually Work for Accounting Firms by James DonovanThe Slight Edge by Jeff OlsonConnect with James Donovan:Looking to build predictable client acquisition systems for your B2B service firm? Connect with James Donovan at ninetwomedia.com or on LinkedIn to learn how his team helps service businesses drive inbound leads using Google visibility, Local Service Ads, and smart positioning.Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Most product failures happen before launch—because no one tested the idea with buyers.On this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with David Hirschfeld—software strategist and founder of Tekyz—about why so many founders waste time building features no one will pay for.David shares how to flip your approach: use sales conversations to validate demand before development, test product-market fit with simple prototypes, and generate real revenue before writing a single line of code.This episode is essential listening for SaaS founders, consultants, and B2B leaders planning their next offer or launch.In this episode, you'll learn:✅ Why selling before building reduces product risk✅ How to identify root-level problems that drive buying decisions✅ What paid feedback reveals that free trials miss✅ How emotional clarity creates trust in high-value sales✅ What early adopters need in order to say yes before launch

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

This week, Tyler Simmons shares his journey from summer intern to marketing and e-commerce leader at Energy Management Corporation, and how that path through sales and marketing has uniquely positioned him to bridge the gap between the two. Tyler breaks down the realities of running a successful e-commerce platform in the B2B manufacturing space. He discusses how talking directly with customers and internal sales teams provides critical feedback and why consistency beats one-time wins when scaling a digital storefront. If you're navigating the grind of e-commerce in B2B manufacturing, this episode is packed with grounded insights, tactical takeaways, and a refreshing dose of honesty.

Uncertainty is the new normal for the chemical industry, but leaders still need to make smart decisions that drive business forward. Victoria Meyer tackles the critical actions leaders should be taking at the midyear point of 2025, offering strategic advice for operating in volatile markets, maintaining resilient supply chains, and effectively communicating through change. With insights from industry leaders, she highlights the importance of scenario planning, mindful diversification, and strategic cash management while emphasizing the value of strong relationships across the business ecosystem. Victoria also spotlights the upcoming The Chemical Summit in Houston, which centers on leadership through industry transformation, and explores the internal and external moves executives are using to keep their teams focused and adaptive.  Learn more about these topics this week: Midyear Reset: Now is the time to pause, reassess, and recalibrate your business strategies for the rest of 2025 Leading Through Uncertainty: Unpack the specific challenges chemical companies are facing this year Smart leadership moves and the five key actions that drive confident decision-making and resilient operations The power of strategic relationships: why reinforcing existing partnerships and building new ones across the supply chain is more important than ever before Seizing opportunity in change: Learn how industry leaders are preparing for the unexpected Killer Quote: “In times of uncertainty, relationships matter. Businesses and people, and it's people that are inside the businesses, need higher levels of trust and confidence in their partners when we're in these periods of uncertainty.” -Victoria Meyer 00:00 "Chemical Summit: Leadership Through Change" 05:35 "Six Leadership Tactics for Uncertain Times" 07:53 Enhancing Internal and External Communication 12:04 Clarifying Goals and Strengthening Relationships 16:40 Refocusing on Diversified Supply Chains 17:52 Strategic Diversification in Markets 21:57 Strategic Investment and Relationship Management 25:07 Midyear Reset for Leaders  Subscribe to The Chemical Show on YouTube ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com 

Regal AI is revolutionizing the contact center landscape with its voice AI agent platform that's transforming how businesses communicate with customers. With $82 million in funding, Regal has positioned itself at the forefront of the AI revolution in customer service. In this episode of Category Visionaries, I spoke with Alex Levin, CEO and Co-Founder of Regal AI, about the company's journey from building tools to optimize human agent performance to pioneering voice AI agents that can handle customer interactions with unprecedented effectiveness. Topics Discussed: Regal AI's pivot from optimizing human agent calls to developing AI agents The economics of AI agents compared to human agents (10-20¢ per minute vs. $1 per minute) How AI agents achieve 97% containment rates versus the 20-40% traditional benchmark The challenges of enterprise sales in the contact center space The evolution of Regal's go-to-market strategy as AI capabilities have rapidly advanced The future of voice as the primary channel for brand engagement   GTM Lessons For B2B Founders: Timing your product evolution is critical: Alex emphasizes the importance of not moving too early or too late when pivoting to new technology. "If you invested too early, it was a waste, but if you wait too late then all the first trials with every company would be with another AI provider, not with us," Alex explains. Their decision to wait until LLMs were capable enough before focusing on AI agents prevented them from wasting resources on soon-to-be-obsolete technology while still allowing them to be early in the market. Enterprise sales requires embracing the process: When moving upmarket, Alex learned that trying to rush enterprise sales leads to poor outcomes. "If you try to rush it in an enterprise environment, which is possible, you're not going to have a good outcome," he shares. B2B founders should understand the sales timeline for their specific industry and be prepared for longer, more complex sales cycles when targeting enterprise customers. Build foundational technology that transcends AI hype: Regal's advantage came from building deep platform infrastructure before AI agents were ready. "Most of the companies that exist today, all they've ever built is this thing that interacts with the customer, the agent itself, the voice and the LLM, which is relatively trivial actually," Alex explains. By building integrations with customer data systems, decision engines, and channel management tools first, they created a more comprehensive solution that could quickly incorporate AI advances when the technology matured. Reconsider conventional marketing channels: Alex notes that traditional B2B marketing approaches are losing effectiveness: "A lot of the traditional channels that used to work just don't work or are not efficient anymore. So paid SEM, traditional sponsorships of online content, writing blog posts in some big paper... a lot of these demand gen channels are just highly ineffective." Founders should prioritize breaking through with authentic founder-led storytelling rather than relying solely on conventional demand generation tactics. The economics of AI can reverse long-standing business practices: Regal AI's solution flips conventional contact center wisdom on its head. As Alex explains, "Instead of calls being the most expensive thing you have, AI calls are the cheapest channel you have. So you lead with those calls and you do as many calls as possible because it's cheaper than any other channel." B2B founders should look for opportunities where AI fundamentally changes the cost structure of traditional business operations.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

SuperAnnotate is revolutionizing how companies manage their AI training data with a comprehensive infrastructure platform. Having raised over $53 million in funding, SuperAnnotate has evolved from a specialized algorithm for autonomous vehicles to a centralized data hub that enables enterprises to collaborate with multiple service providers and internal teams. In this episode of Category Visionaries, we spoke with Vahan Petrosyan, CEO and Co-Founder of SuperAnnotate, who shared his journey from PhD student to tech founder and unpacked his vision for creating what he describes as "a database for training data" - similar to Databricks but specialized for AI training data. Topics Discussed: SuperAnnotate's evolution from algorithm to comprehensive data labeling infrastructure The journey from academic research to founding a tech startup How an early contract with an autonomous driving company validated their solution The strategic pivot from competing with service providers to creating a collaborative ecosystem The transformation of their go-to-market strategy to create stickier enterprise relationships SuperAnnotate's focus on building a centralized training data platform for enterprise AI The importance of automation and "SuperAnnotate agents" for AI data operations How customizability has enabled SuperAnnotate to support diverse generative AI use cases GTM Lessons For B2B Founders: Recognize when to stop competing and start collaborating: Vahan's most important go-to-market decision was shifting from competing with service providers to creating an infrastructure that enables collaboration. "That's one of the mindset shifts... we are trying to build an ecosystem with our partners, not really trying to compete with them," he explains. B2B founders should consider whether creating an ecosystem platform might be more valuable than directly competing in fragmented service markets. Solution engineers are crucial for enterprise AI sales: Vahan emphasized that "solution engineering is super important because as you're touching enterprise AI, your solution engineers are more or less the core part of your team." Without proper technical enablement, enterprise customers won't be able to implement complex AI solutions. B2B founders selling sophisticated technology should invest heavily in solution engineering capabilities. Build for adaptability in rapidly evolving markets: SuperAnnotate achieved 3x growth by making their platform "fully customizable to any use case." Vahan noted, "If tomorrow there will be a new agentic workflow, then we'll be able to support it." Rather than offering point solutions, B2B founders in emerging technology spaces should build adaptable platforms that can evolve with changing market needs. Passive fundraising often yields better results than active campaigns: Vahan shared a counterintuitive fundraising insight: "Whenever I was actively fundraising, I was doing something wrong." His most successful raises came from casual coffees with investors who approached him, not from pitching dozens of VCs. B2B founders might benefit from focusing on building relationships and demonstrating value rather than running intensive fundraising campaigns. Enterprise AI is a long-term bet: Looking 3-5 years ahead, Vahan sees enterprise AI as the major opportunity. "Companies have datasets sitting in silos, but that dataset is gold," he explains. The ability to "transform that dataset to training data in a fast and accurate manner will define your moat moving forward." B2B founders should consider how their solutions can help enterprises unlock value from proprietary data.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

In this episode of Stronger Sales Teams, Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal training as a strategic investment in revenue growth and long-term sales success. Key Takeaways: Effective training programs are customised, concise, compelling, consistent, and coaching-focused. Tailor training to suit the current stage and experience level of your team members. Train teams specifically on areas they need improvement to optimise their sales process. Ensure your team can clearly communicate the unique value propositions of your business. Focus on making your team more efficient in their processes to maximise customer engagement and sales opportunities. Download our free Training Calendar HERE Time Stamps: 0:00 Intro 1:20 Episode 115 Recap 3:59 What Does A Great Training Program Looks Like 6:57 How to Build Out The Training Program 7:25 Looking At Your Team Life Cycle 10:12 Be 100% Clear on What Your Sales Process Is 11:47 Looking At Areas Where You Have Competitive Advantage 13:36 Recognize Where The Team is More Efficient 15:00 Recap 16:19 Road to Cairns 17:42 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you're navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today's B2B landscape. You'll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence. What you'll learn: How to align event strategy with company-wide business goals Ways to bridge the gap between sales and marketing through events How to track pipeline impact using CRM and automation Why clear pre-event objectives lead to stronger post-event reporting How to balance creativity with data-driven decision-making Strategies for scaling what works—and cutting what doesn't Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada's top AI company, Cohere, she's redefining what success looks like in strategic events and how to achieve it at scale. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Host LinkedIn: linkedin.com/in/matthewbyrnecsep Guest LinkedIn: linkedin.com/isabelle-camp/ For additional resources for #eventprofs visit www.productionvaluematters.com For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

You have an experienced salesperson who seems to have lost interest in the job.  What do you do?  That's the question asked by a sales manager.  Listen to my response -- four specific possibilities. *****************************************************************         Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Subscribe to Dave's Newsletters Check out the website How To Kreate Kahle's Kalculation

I had the absolute pleasure of sitting down with my friend and fundraising rockstar Maria Griffin on the latest episode of Nonprofit Lowdown — and trust me, you need to hear this one.Maria is the Chief Advancement Officer at DREAM (yes, the same DREAM from the episode with Rich Berlin!) and she's about to launch her own consultancy to help nonprofits raise big money with big strategy.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Reducing patient wait times requires optimizing both patient navigation and health system resource utilization, a dual challenge tackled by platforms like DexCare.  In this episode, Jamie Gier, Chief Marketing Officer at DexCare, shares how their patient access platform, originally spun out of Providence Health, is working to ensure that "nobody waits for care." She explains how DexCare reduces appointment wait times by optimizing patient search and discovery while matching demand with the right clinician, location, or virtual care option, particularly for low-acuity needs. Jamie also discusses the importance of addressing generational expectations, the digital needs of caregivers, and the competitive landscape of B2B health tech marketing, which demands a precise ideal customer profile. Finally, she highlights the balance between AI-driven solutions and relationship marketing, emphasizing that trust remains key in partnering with health systems. Tune in and learn about innovative patient access solutions and insightful B2B healthcare marketing strategies! Resources:  Connect and follow Jamie Gier on LinkedIn. Learn more about DexCare on their LinkedIn and website. Discover more about CMO Huddles on their website and LinkedIn.

About Eric Stopper:Eric is a jiu-jitsu coach, professional podcaster, YouTuber, and e-commerce entrepreneur who has worked with over 2000 brands. He co-founded Profitibull, a software company that specializes in AI and Automation for companies looking to scale high-ticket products and services like coaching, courses, leadership development, functional medicine, and more. He lives in San Antonio, Texas, with his wife and two sons.In this episode, Jennie Bellinger and Eric Stopper discuss:Power of automation for lead nurturingValue of voicemail drops and SMS in outreachMindset shift from selling to servingImportance of consistent follow-up (10+ touches)Using Go High Level to streamline marketing and affiliate systemsKey Takeaways:Automation isn't impersonal—it's essential, and by thoughtfully setting up systems like voicemail drops, SMS, and email sequences, entrepreneurs can follow up with consistency and scale without losing authenticity.Tools like Go High Level eliminate the need for juggling multiple platforms, giving businesses a clear edge through streamlined workflows and centralized communication.Follow-up isn't optional—it's where sales happen.When you lead with sincere value and strategic segmentation, even automated messages can feel personal and build meaningful connections.Treating referral partners and team members like high-value leads—with structured onboarding, nurturing, and communication—can boost engagement and retention significantly."You can't ever hit it out of the park unless you actually step up to the plate.” — Eric StopperConnect with Eric Stopper:  Facebook Name: https://www.facebook.com/eric.stopperFacebook Business Page: https://www.facebook.com/profitibulladsLinkedIn URL: https://www.linkedin.com/in/ericstopper/Instagram Link: https://www.instagram.com/ericstopper11/Link to Gift from Eric Stopper:

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don't know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner's, it's already costing you deals. In this episode, I'm joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to fix that. Erica has helped hundreds of Microsoft partners elevate their positioning, build credibility, and generate leads that don't rely on referrals. We dig into the messaging traps most partners fall into, why AI is changing how you show up online, and how to stand out even in the most crowded categories. If you're serious about scaling in 2025, this is one of the most important marketing episodes you'll hear.About Erica HakonsonErica Hakonson is the award-winning CEO and Founder of Maven Collective Marketing, a premier B2B digital marketing agency recognized across North America for its excellence in driving strategic marketing success for Microsoft Partners. With nearly 20 years of experience, Erica has built a powerhouse agency that has earned over 200 awards, including Best Firm to Work With, B2B Agency of the Year and Top Digital Marketing Company.Erica is a results-driven marketing strategist known for transforming complex technology narratives into compelling marketing strategies that elevate brand authority and accelerate revenue growth. Since founding Maven Collective Marketing in 2012, she has led high-impact campaigns for global clients, helping them outperform in competitive B2B markets through data-driven performance, distinctive positioning, and strategic content marketing.A recognized thought leader, Erica is a sought-after speaker on marketing leadership, entrepreneurship, and women in business. She has been featured in The Globe & Mail and honored with titles such as Female Entrepreneur of the Year and SME National Business Awards Editor's Choice.Resources and LinksMavencollectivemarketing.comErica's LinkedIn profile2024 Microsoft Partner Benchmark ReportSubscribe to Maven Collective Marketing's LinkedIn Newsletter: Partner Marketing BytesMaven Collective Marketing's Youtube channel: Maven Collective MarketingErica on ​​Bluesky: ‪@ericahakonson.bsky.social‬Maven Collective Marketing on Instagram: @mavencollectivemarketingPrevious episode: 609 - RevOps Reimagined: AI, Agility, and the End of Cold Outreach with Jacki LeahyCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel:

It's one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we're no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money'.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let's sort this all out!More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________

Episode 381 of The VentureFizz Podcast features Mike Massaro, CEO of Flywire, a global payments enablement and software company. This is the full lifecycle story of an idea to a pillar publicly traded tech company in the Boston tech scene and it has it all. An international founder who discovered a major problem while trying to pay his tuition at MIT, to Mike joining the company after its Series A, an evolving business model from consumer to B2B, navigating choppy near death experiences to scaling aggressively, then raising multiple rounds of venture funding to an IPO, and more! It really is an inspirational story for all entrepreneurs to hear, as it is never an easy up & to the right story. There is so much that goes into building a successful company and this one does not disappoint. Chapters 00:00 Intro 02:17 Learning to Lead & the Importance of Communication 04:51 Mike's Background & Getting Started in Tech at edocs 15:00 Carrier IQ 19:47 The early days of Flywire 19:52 Navigating the Go-to-Market Strategy 29:52 Moving into the Role as CEO of Flywire 31:55 Challenging Times 35:09 Scaling the Company & Playing Long Ball 39:17 Expanding into New Industries 41:47 The Impact of COVID-19 45:20 Flywire IPO 50:06 Looking Ahead: Growth and Innovation 51:42 Building a Strong Company Culture 57:12 The Importance of a Strong Board of Directors 59:50 Hiring for Leadership Roles 01:02:13 Apps, Books, & Fun Episode Sponsor: As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.

That Solo Life Podcast, Episode 300 Episode Title  How To Manage Sticky Situations In PR Episode Summary  Welcome to the 300th episode of That Solo Life!

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Quinnlan Varcoe, founder of Blueberry Security, joins the show for a raw conversation about building a security startup!Quinn takes us through her wild ride from SOC analyst to founder - including how she shut down her business only to relaunch it stronger than ever. George K and George A talk to Quinn about: Finding your true product-market fit in the security services space The brutal reality of B2B sales cycles (hint: they're WAY longer than you think) How literally ONE client call changed everything while she was recovering from surgery Her narrative-based approach to security operations trainingPlus, Quinn opens up about her experience as a trans founder in cybersecurity, navigating both professional challenges and today's political climate.This episode is PACKED with insights for founders, security practitioners, and anyone interested in the human side of building something from scratch. ---------------

Fresh off his exclusive interview with Airbnb CFO Ellie Mertz, Jamie Lane joins Wil Slickers, Michael Goldin, and Brandreth Canaley to unpack Airbnb's pivot toward services, experiences, and a more social platform future. We dive into what this means for hosts and operators—and how Expedia Group's latest moves in AI, advertising, and B2B at Explore 2025 signal a broader battle for the future of trip planning. Plus, a quick shoutout to Moving Mountains and Robin Craigen on their exciting new chapter with StayTerra! ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm Learn more about your ad choices. Visit megaphone.fm/adchoices

The ability to effectively manage and optimise data is key in an organisation today. But with the sheer volume and complexity of enterprise data, traditional methods are struggling to keep up with the change. This is where the agentic AI approach has swooped in to transform how organisations handle their most valuable resource. "The promise of AI and agentic AI is that we're now building very meaningful automation into the platform such that these teams of 10 are now able to basically actually capture all of the metadata about all of the data cataloged across their entire company," stated Corey Keyser, the head of artificial intelligence (AI) at Ataccama.In this episode of the Tech Transformed podcast, Shubhangi Dua, a B2B tech journalist and Podcast host at EM360Tech speaks with Keyser from Ataccama, about agentic AI, data quality, and data governance. They explore how intelligent automation is shaping enterprise data management, the role of AI in improving data quality, and the importance of trust in AI systems. Additionally, Keyser shares significant insights on Ataccama's unique approach to data governance, practical applications of their AI agent, and how they are keeping pace with the constantly changing AI regulations. While the speed and efficiency of AI are undeniable, the question of trust remains. Keyser addressed this directly: "The short answer is you can never fully trust these automations, right? “That's why it's really critical to always have data stewards that we will serve. We will always have data engineers that we will serve. We're just looking to improve their productivity. We always assume that there will be humans in the loop who are verifying the tasks orchestrated by AI agents."Ataccama's One AI Agent exemplifies the practical application of these principles. Keyser added that the AI agent can go and create data quality rules in bulk. “Go through the evaluation and testing of those quality rules in bulk, and then also assign the rules in bulk. Something that would take potentially weeks, can now actually kind of take hours depending on the person."TakeawaysAgentic AI is about dynamic planning and semi-autonomous task execution.Data governance involves cataloging and managing organisational data.Data quality assessment is crucial for ensuring high trust in data.AI can significantly speed up the creation of data quality rules.Human oversight is essential in AI-driven automation processes.Atacama's AI agent improves productivity for data management teams.Regulatory compliance is a growing concern for AI applications.User experience is key to successful AI integration in organisations.The relationship between data and AI is symbiotic and essential.Organisations must adapt to evolving AI regulations and standards.Chapters00:00 Introduction to Agentic AI and Data Governance02:41 Understanding Data Quality

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI isn't coming for your agency—it's already here. And if you haven't set clear guidelines for how your team (and your clients) engage with it, you're already behind. In this episode, one agency founder shares how he went from AI skeptic to strategic adopter—rewriting his workflows, client communications, and pricing strategy to future-proof his business. Join us as we explore how to move beyond simply offering AI-enhanced services—and start leveraging AI to boost profitability, streamline operations, and establish your agency as a leader in this new era. Paolo Vidali is the founder of Hidden Gears, an agency specializing in e-commerce and Shopify. With over a decade of experience in design, development, and digital marketing, Paolo shares his journey into agency ownership and discusses the challenges and rewards of building a small, distributed team across the US and Europe, as well as the factors that are informing his evolving policies on AI use. In this episode, we'll discuss: Why expertise will still set you apart in the era of AI. How Paolo went from AI skeptic to viewing it as mission-critical. How you can change your agency's game by integrating AI into your operations.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Making a Low-Risk Jump to Entrepreneurship Paolo sees his road to owning an agency as accidental, in the sense that it was never the plan to do it full time. Initially working for a digital marketing agency focused on B2B and lead generation, he began freelancing on the side. A couple of years into this, however, he realized the work he was doing on the nights and weekends was scalable and something he could ultimately grow. Back then, the jump to entrepreneurship seemed like a move he could realistically make without risking much of the low-cost lifestyle he led at the time. If anything went wrong, he'd just go back to working for an agency. He ended up building a successful organization he has intentionally kept small to maintain the close client relationships and team cohesion that have become hallmarks of his business model. How AI Went from “Maybe” to Mission-Critical After being in the world of e-commerce for over a decade, Paolo has witnessed firsthand the evolution of digital marketing and the rise of platforms like Shopify. And although he initially didn't believe the AI hype, it soon became apparent that the landscape was shifting dramatically. It was time to establish policies that dictated how staff and contractors would interact with this technology, so the agency would always be involved in how they experimented with it. The team's approach to AI evolved in two parallel tracks: externally, they carefully calibrated AI integration based on individual client preferences, while internally conducting tests to identify operational efficiencies. Years later, what Paolo originally envisioned as merely a future service offering has instead become fundamental to the agency's internal operations, with AI tools now dramatically reducing time spent on previously labor-intensive tasks like content creation, customer support, and data analysis. Why Expertise Will Still Set You Apart & How This Can Affect Your Pricing Predictably, one of the concerns around AI as its usage spread was around agencies becoming obsolete. In reality, Paolo can clearly see the difference between his team using AI, with many hours dedicated to understanding the technology and using it effectively, and any random person using the same tools. Now the challenge becomes how much value to place on that knowledge when it comes to their overall prices. Should they charge based on the time saved through automation, or should they consider the expertise required to generate quality outputs? Much like Paolo's mother can still out-Google him thanks to her deep understanding of information retrieval as a librarian, professionals in the field now possess the knowledge to input data effectively and assess the quality of the results produced by AI. This is why agencies should be charging on a value-based model instead of hourly rates. The technology certainly aids in finishing the tasks a lot sooner, but it's the agency's knowledge of the tools that helps complete the task efficiently. ChatGPT Changed the Game—Now Agencies Have to Raise Theirs Paolo's team is conducting systematic A/B testing to evaluate AI's potential impact on their agency workflows, quantifying time savings and process optimizations to determine where technology genuinely enhances value. To foster innovation while maintaining control, Paolo encourages staff to explore diverse AI tools during personal time and share promising discoveries, while implementing strict data protection protocols. Client information can only be processed in secure, isolated environments that prevent data from being incorporated into learning models, which led to his specific ban on Deepseek. AI has already found practical applications throughout the agency. Paolo personally leverages it for copywriting and proposal refinement, appreciating how it enhances professionalism and improves success rates. His team is also using AI for drafting content, something clients are notified about and an area where they are aware the AI results will still need to be fact-checked and revised. In his view, the use of AI has to be justified as being something that adds to the process to save time, cut costs, and improve results, rather than simply being a crutch. Overall, Paolo does think that the way people now shop for and consider content services and content marketing has forever been changed. He's already seen a decline in companies' investment in SEO, since clients feel there's no need if they can just ask ChatGPT to write that content. Despite this shift, he remains confident that agency expertise produces superior results. The challenge facing agency owners now is strategic adaptation—integrating AI capabilities while demonstrating their distinctive value in an evolving digital landscape. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today's entrepreneurs must adapt to meet the expectations of a rapidly shifting market.From navigating disruptive innovation to avoiding false signals of early success, Geoffrey delivers a masterclass in understanding the pragmatist mindset, market timing, and the reality of business in 2025. Whether you're launching a new product, scaling your company, or simply trying to stay ahead of the AI curve, this conversation is packed with insights you won't find anywhere else. Get ready to think deeper, market smarter, and grow faster—this is one episode you won't want to miss.Key Takeaways: 1. Crossing the chasm is still the greatest challenge for tech companies aiming to scale—especially in B2B.2. Early adopters want vision and potential, but pragmatists want risk reduction and proof.3. False signals from visionary buyers can create dangerous overconfidence before mainstream traction exists.4. To cross the chasm, you must solve a painful, urgent problem for a very specific customer segment.5. AI is redefining the adoption lifecycle, but the fundamentals of market timing and trust still apply.6. Creating your own category and competitors is critical—mainstream buyers need options to validate their choice.7. Every disruptive product needs a “whole product” ecosystem before it becomes scalable.8. Business buyers face real risk when changing processes—unlike consumers, they don't jump without justification.9. Social media, especially LinkedIn, is becoming noisier—real value comes from thought leadership, not self-promotion.10. Writing a business book is about building long-term impact and platform—not immediate profit.

We explore the Coinbase customer data breach, vulnerabilities in KYC systems, and the increasing risk of physical attacks against crypto holders.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 12,000 Bitcoiners: https://newsletter.blockspacemedia.comToday, Janusz joins us to dive into the recent Coinbase customer data breach where overseas support agents were bribed to steal user information. We explore the fundamental vulnerabilities in KYC systems, the rising trend of physical attacks targeting crypto holders, and sophisticated phishing operations. Yanis offers practical alternatives to centralized exchanges and discusses how to maintain privacy while navigating regulatory requirements in the crypto space.Notes:- Coinbase hackers demanded $20M in Bitcoin ransom- Less than 1% of Coinbase customers affected- Physical crypto attacks increasing since 2022- Support agents bribed to copy customer data- P2P alternatives avoid additional KYC exposure- Constitutional rights may extend to anonymous paymentsTimestamps:00:00 Start01:15 Easy targets03:09 Coinbase breach timeline04:15 Coinbase CEO Brian Armstrong Video06:58 The pitfalls of KYC15:29 Junseth scam call17:29 Arch Network18:31 Know the risks22:31 Protecting yourself-

David Priemer, Founder of Cerebral Selling and former Salesforce VP of Commercial Sales, blends science and empathy to transform sales leadership. A bestselling author and Adjunct Lecturer, David's work has been featured in Harvard Business Review, Forbes, and more. Known as the “Sales Professor,” he brings over 20 years of high-growth leadership experience to the conversation.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Priemer, author of Sell the Way You Buy and founder of Cerebral Selling. Together, they explore the powerful intersection of emotion and authenticity in modern sales. David breaks down how buyer decisions are emotionally driven, even in B2B, and how sales professionals can tap into that by being human, intentional, and genuinely curious. With insights from neuroscience and psychology, David explains how the best sellers aren't pitch machines, but emotional architects who create memorable buying experiences rooted in trust. This episode is a masterclass on connecting with your buyer's heart before asking for their wallet.KEY TAKEAWAYSFeelings Drive Buying Decisions: Customers make purchases based on emotional resonance, not just logic or features.Authenticity Builds Trust: Selling with empathy and authenticity helps establish credibility and long-term relationships.The Buying Experience Is the Product: The way a client feels during the sales process often matters more than the product itself.Embrace Curiosity: Asking better questions helps uncover emotional motivators and deepens connection.Sales as Emotional Engineering: Top sellers shape the emotional narrative of the buying journey. HIGHLIGHT QUOTES"Selling from the heart means selling with humanity and authenticity.""What are people actually buying? It's feelings.""The experience is the product.""Whether you believe or you don't, your customers can tell."

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?Today's guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies evolve in real time. From AI's impact on content to the growing need for thought leadership, Ben is here to help us separate what still works… from what's just noise. RESOURCES MarTech Podcast: https://martechpod.com/ I Hear Everything: https://iheareverything.com/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Do you want to get into Medical Device Sales?? If so → https://www.newtomedicaldevicesales.com/podcastJacob interviews Patrick Furbay, a 22-year-old who broke into medical device sales while still in college. They discuss how Patrick secured two offers from top medical device companies, the importance of getting sales experience in college, overcoming age-related bias in hiring, being proactive and coachable in the job search, how to network with purpose, what not to do in cold outreach, how to stand out as a candidate without prior B2B experience, and why it's more about how you tell your story than your resume.Key Takeaways:Start getting experience early, even if it's not traditional B2B sales. Patrick sold cars during college and treated it like real sales training.If you're still in school or recently graduated, don't wait to apply. Start learning how to sell yourself and prepare for interviews now.Avoid vague outreach like “Can I pick your brain?” Instead, show up prepared, have a plan for every call, and respect people's time.Interviewing is all about how you tell your story. You don't need a decade of experience. You need to show grit, coachability, and professionalism.Be proactive. Companies notice candidates who show up with preparation, purpose, and energy, even if they're young.Don't get discouraged if you get mixed advice when networking. Learn to filter out what applies to your situation and stay respectful either way.Being “open to work” on LinkedIn doesn't help you stand out. Remove it and show you're a hunter, not a job seeker waiting for permission.00:00 - Start02:38 - Who Is Patrick Furbay04:53 - What Did You Take From Your Sales Internship Into Med Device Sales07:38 - What Attracted You To Medical Device Sales08:56 - Something You Learned In The Program You Never Would've Known On Your Own12:08 - Why Asking ‘Can I Pick Your Brain' Is Terrible13:34 - How Did You Attract Companies At Only 21 Years Old16:00 - Advice To The Random Person Interested In Medical Device Sales20:26 - How Good Was The Advice From Other Reps24:48 - Patrick's Closing Advice

Marketing org charts may look innocent, but they're loaded with meaning. Split your team into “revenue” and “corporate” and you're sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they're shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team's structure, mindset, and KPIs.  Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.  Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You'll also learn:  Why your org structure should follow how your buyers engage  How AI is already shifting roles  How shared metrics and a single definition of success align marketing and sales  Tune in for a look at how marketing teams are being built to meet the moment!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Today I'm sharing why updating your B2B sales process is crucial right now. The market is rapidly changing—referrals aren't enough anymore, and only a best-practice, proactive sales approach will help you land those high-value corporate clients. I'm talking about the importance of reviewing your metrics, getting honest about what you want from your business, and why taking action before the summer slowdown is essential. If you want sustainable, predictable results in 2025 and beyond, now's the time to make those smart changes. If you're a coach, consultant, trainer, or service provider selling to companies, you need to harness best practices—nothing “sleazy or gross”—and create a predictable, sustainable revenue stream, no matter what's happening in the consumer market. Tune in for honest advice, market insights, and your nudge to step things up! In this episode I'm sharing; The B2B market is changing—fast. Are you updating your sales process to match? Why midyear is a pivotal time to review your pipeline. Sales slowdowns are coming: If you don't close opportunities before mid-July, expect long delays due to summer decision-maker holidays. The B2B opportunity is bigger, but only for the prepared. Is your sales process designed for today's reality—or stuck in 2015? Why referrals are no longer sufficient in B2B. Cold -> Closed - specifically created for this market to fast-track your outreach, objections and closing before the summer slowdown. Best-practice, proactive sales processes are more important than ever, especially as referrals dry up.   Key Quotes; The Shifting Coaching Market: "And over the last few months, I've been talking quite openly on the podcast about how the business to consumer market has really shifted. And in some cases, the bottom is completely falling out of it." 00:03:1500:03:27 Entrepreneurial Focus Shifts in a Changing Market: “I very consciously moved my business to be focused on maximum revenue generation from corporate clients. And that's been really fun and really interesting.” 00:15:5300:15:54 Why Reviewing Your Numbers Feels Different This Year: "So for some people, you might be reviewing your numbers in June thinking, actually, this has been my best year to date. You know? Actually, this has been the year where I've made the most revenue, where I've set the best boundaries in my business, where I have, you know, worked on things that were actually meaningful to me, and impactful to organisations that I work with." 00:27:3500:28:44 Boosting B2B Sales This Season "If you want to spend the next six weeks building out your B2B sales for the next ninety days so that you are actually getting better outreach results, higher response rates, more calls being booked with you, more proposals going out of the door before the summer hits, then you need to go ahead and check out the Cold -> Closed link again. "00:44:3600:45:03 The Reality of Wanting High-Paying Clients Quote: "If you're somebody who's saying, yes. I absolutely want companies to pay me £5,000, 10 thousand pounds, 20 thousand pounds, 50 thousand pounds per engagement, but you are not willing to put in the time that it takes to do proactive outreach to book sales calls that are going to be worth tens of thousands of pounds, then you need to take a real look at whether you are saying you want something, but you're not indicating that you are willing to do the work or invest the time, energy, and money required to get that result." 00:27:3500:28:44   Key Resources Mentioned in this Episode:   Click here for Cold -> Closed. Click here to join the waitlist for the Converting Corporates Event 2026! Click here for the Cold Email Outreach Conversion Course.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.  

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.

This one's for the marketers, brand builders, and business leaders still clinging to yesterday's playbook. In this high-energy keynote and raw Q&A from the POSSIBLE conference, I'm throwing punches—at outdated marketing models, bloated ad budgets, and the creative delusion plaguing our industry.We're in the Interest Media era now. Organic creative IS the strategy. If you're not over-investing in social content, you're being outflanked by companies that didn't exist a year ago.No more disguising bad creative with fat media buys. In 2025, if it doesn't hit organically, you don't spend a dollar promoting it. Period.

Seth for Privacy breaks down the Samurai Wallet legal case, Bitcoin's current privacy limitations, and solutions like Silent Payments and Payjoin V2. He discusses the government's attack on privacy tools and why Monero offers better privacy by default.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comSeth for Privacy, VP at Cake Wallet, joins us to discuss the ongoing Samurai Wallet legal case and its implications for Bitcoin privacy. Seth explains how the DOJ's prosecution of Samurai developers threatens the entire crypto privacy landscape, despite FinCEN's admission that self-custodial wallets shouldn't be regulated as money services. He breaks down Bitcoin's current privacy limitations, highlighting promising technologies like Silent Payments and Payjoin V2, while candidly addressing why Monero offers superior privacy by design. Are we re-living through the same cryptography battle we fought in the 90s?Follow our guests: @SethforprivacyNotes:- Samurai indicted April 24, 2024, despite self-custody- 98% conviction rate in Southern District of NY- DOJ hid key FinCEN evidence from defense- Silent Payments gives one reusable static address- Payjoin V2 coming to Cake Wallet this week- Bitcoin privacy tools fighting transparent designTimestamps00:00 Start01:04 Samurai wallet legal case06:30 Jurisdiction & charges11:59 How significant is this case?16:28 Arch Network17:00 Current privacy on BTC19:47 Silent payments21:54 Payjoin V224:43 Privacy tech limits of BTC27:42 Privacy soft forks32:51 Future of oh-chain privacy37:31 OP_RETURN debate-

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even for B2B)(05:24) Creating incentives for live attendance with exclusive content(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

You're still optimizing for Google? That's cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren't building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you're a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers00:23: Why Your YouTube Channel Will Soon Outrank Your Website14:50: The #1 Interview Question CMOs Should Be Asking16:39: The Big 5 Content Topics Buyers Actually Care About29:03: Self-Service Tools: The Secret Weapon for Modern Marketers40:55: How to Avoid the Pitfalls of Radical Transparency43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

Ahmad Munawar is the founder of Boutique Growth. Ahmad has helped independent consultants double their deal flow, command premium fees, and build scalable business models that go far beyond hourly billing. In this episode, we confront the hard truth that consulting is more competitive than ever. We talk about the importance of rock-solid positioning, unpacking the “power positioning” framework. We also dive into the scale problem in consulting: I/e: when you aren't aiming to be the next ‘Deloitte', how do you grow your business? All things LinkedIn, which remains the place to market a B2B consultancy in 2025, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about "Branding for success". David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry. Action Items [ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services. [ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur. Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event. David and Jordan provide brief introductions about their roles and backgrounds. David's Background and Company Overview David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area. He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40. David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors. Scott and David talk about the challenges faced by power generation companies and the importance of differentiation. Challenges in Power Generation and Strategic Messaging David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness. Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition. Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it. David emphasizes the importance of differentiation and specialization to maintain pricing and market position. Brand Framework and Strategic Messaging Process Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively. He explains the challenge of translating technical jargon into client-friendly language. Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message. Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning. Proactive vs. Reactive Branding Strategies David advises companies to invest in branding proactively rather than waiting for problems to arise. He explains that a strong brand helps attract top talent and maintain a competitive edge. Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes. Jordan shares examples of companies...