Podcasts about B2B

At 14 years old, Chef Diego Garcia left his family in Mexico and returned to New York alone. He barely spoke English. He wasn't going to school. He worked wherever he could, and for a period of time, he had nowhere to live. Diego slept in the New York City subway, cleaned himself up in restaurant bathrooms and helped people carry groceries while trying to save enough money to rent a room. His parents back in Mexico had no idea. But Diego's story didn't begin there. Growing up in Puebla, he worked alongside his family in street markets, unloaded trucks filled with produce and learned to slaughter goats and prepare barbacoa with his father and grandfather. Food wasn't a career yet. It was simply part of life. New York changed that. Restaurants became Diego's education. He learned English by reading newspapers on the train and learned his craft inside kitchens. French technique, Italian cooking, sustainable seafood and years of working alongside chefs from different cultures eventually gave him a language of his own. The road wasn't clean. As a teenager in Florida, Diego found himself selling drugs, stealing cars and dangerously close to a future he knew he didn't want. He left, returned to New York and made a decision that would alter the direction of his life: he was going all in on cooking. Today, Diego is approaching 200 events through his own private-chef business while working toward his ultimate goal of opening a restaurant built around seafood, Mexican heritage and the many cultures and techniques that shaped him along the way. But this conversation goes much deeper than food. Diego talks about homelessness, poverty, pride, family violence, bad decisions, abusive kitchen culture, leadership, fatherhood, healing from childhood trauma and finally learning to be proud of himself. For years, he was trying to make his parents proud. Only recently did he realize there was someone else he needed to make proud too. Himself. KEY TAKEAWAYS Survival came before ambition. At 14, Diego returned to the United States alone because he believed staying in Mexico offered him little opportunity for education or a future. When homelessness followed, he focused on getting through one day at a time. Food was part of his life long before it became a profession. Growing up in Puebla meant markets, produce, livestock and barbacoa. By 11 or 12, he was already helping his father and grandfather process goats and cook them using techniques passed through his family. Restaurants became his classroom. Without culinary school and with limited English, Diego learned inside kitchens while teaching himself English through newspapers, books, music and everyday conversation. His path could have gone very differently. As a teenager in South Florida, Diego became involved with drugs, stolen cars and other illegal activity. Recognizing where that road could lead, he left Florida, cut ties with that life and returned to New York. Cooking became the alternative. Returning to professional kitchens gave Diego a direction. What began as survival became a deliberate pursuit of culinary knowledge and eventually a career. He learned leadership from good kitchens and bad ones. Diego experienced yelling, humiliation, racism and physical mistreatment in kitchens. Rather than repeating it when he became a leader, he decided to pay closer attention to what the people working for him might be going through. His cooking reflects more than one home. Mexico remains central to Diego's identity, but New York is part of him too. French, Italian, Nordic, Asian and seafood-driven influences have become tools he uses to express his Mexican heritage rather than replace it. His restaurant vision is rooted in honesty. Diego ultimately wants a seafood-driven marisquería built around fresh ingredients, Mexican roots and genuine hospitality. His goal isn't to tell guests how impressed they should be. He wants them to leave genuinely satisfied. Success has become personal. For much of his life, Diego measured himself against whether his parents would be proud of him. Seeing his mother's reaction to his recent television appearance helped him recognize something he had rarely allowed himself to feel:   The Companies Helping Shape Hospitality Metro Foodservice Solutions - Commercial-grade storage, transport, and workflow systems that help professional kitchens operate efficiently. RAK Porcelain USA - Professional tableware built for performance, durability, and presentation at the highest level. TriMark USA - North America's largest foodservice design, equipment, and supplies provider, helping operators build smarter, more efficient kitchens. Testo North America - Precision measurement and food safety solutions designed for professional hospitality operations. Crab Island Seafood - Florida-based manufacturer of premium seafood dips and spreads inspired by coastal flavors. Citrus America - Commercial juicing solutions delivering consistency, speed, and quality to foodservice operators. Cahaba Club – Growing exceptional herbs, edible flowers, and specialty produce that bring fresh flavor and vibrant presentation to our studio kitchen. Shogun Farms - produces premium Florida wild boar through ethical sourcing, humane raising, and a natural feeding program that delivers exceptional flavor from farm to table. Walk-In Talk Media proudly supports organizations making a measurable impact on hospitality professionals and communities across North America and beyond. Operation BBQ Relief - Disaster response through hot meals served by culinary volunteers across the country. Sustainable Supperclub - Community driven dining experiences focused on sustainability, food access, and social impact. The Burnt Chef Project North America – Supporting mental health awareness and wellbeing throughout the hospitality industry.   Industry Events & Media Partnerships Florida Restaurant Show - Official Media Partner delivering on-site coverage of operators, suppliers, chefs, and hospitality innovation throughout the Southeast.  New York Restaurant Show - Official Media Partner highlighting the people, products, and stories shaping hospitality across the Northeast.  California Restaurant Show - Official Media Partner covering West Coast hospitality innovation, culinary trends, and foodservice leadership.  Pizza Tomorrow Summit - Official Media Partner covering the latest innovations, leadership, and growth in the pizza industry.  U.S. Culinary Open -Official Media Partner documenting one of America's premier live culinary competitions and the chefs competing at the highest level.  Creative Loafing Tampa Bay - Regional media partner sharing stories from the people, restaurants, and events shaping Tampa Bay's hospitality community. About Walk-In Talk Media Walk-In Talk Media is an industry-recognized B2B food and hospitality media company focused on chef-driven storytelling and real conversations inside the business of food.  Through cinematic video, photography, podcasting, documentaries, and live event coverage, Walk-In Talk Media highlights the chefs, operators, brands, and organizations shaping the future of hospitality.  From Michelin-starred chefs and independent restaurants to manufacturers, distributors, and industry associations, Walk-In Talk Media exists to tell the stories moving hospitality forward.

Pour recevoir mes stratégies commerciales par email : https://vendue.substack.com/Pour closer plus de deals même dans un contexte de crise : https://formation.vendue.fr/▬▬▬▬▬Comment aider ses commerciaux à gagner plus de deals et à progresser en toute autonomie ?Grégoire Luel est sales manager chez Lemlist. Son objectif cette année, c'est 3M€ d'ARR. Au 1er juillet, il est à 1,73M€, soit 57 % de son objectif annuel.Dans ce 2e épisode, Grégoire revient sur un trimestre où il a dû se tenir à l'écart des rendez-vous de ses commerciaux. Il est parti 2 mois à l'étranger et a piloté son équipe à distance.Plus de machine à café pour savoir où en sont les deals, et pas question que ses commerciaux passent 30 minutes en one-to-one à lui réexpliquer chaque deal. Il a donc mis en place un système pour suivre en temps réel les performances de son équipe, l'aider sur des points précis et lui faire gagner du temps.Il m'a tout partagé : → Comment il a réussi à avoir de la visibilité sur tous les deals de son équipe sans être dans les RDV ? → Comment il intervient sur un deal qui commence à déraper sans y avoir assisté ?→ Comment il fait le tri entre ce que l'IA lui raconte et la réalité du deal ?→ Comment il a équipé ses commerciaux pour qu'ils soient le plus performants possible ? ▬▬▬▬▬OÙ RETROUVER GRÉGOIRE : https://www.linkedin.com/in/gregoireluel/OÙ ME RETROUVER : https://www.linkedin.com/in/laetitiafall/FORMATION CLOSING OS : https://formation.vendue.fr/▬▬▬▬▬QU'EST-CE QUE VENDUE ?Vendue aide les commerciaux et les fondateurs B2B à augmenter leur taux de closing et dépasser leurs objectifs de vente même dans une économie en crise grâce à :▪️Des méthodes et stratégies de vente éprouvées▪️Un accompagnement personnalisé, en coaching ou en direction commerciale externalisée, pour augmenter les revenus+ de 100 entreprises accompagnées, des scale-ups aux grands groupes en passant par les agences (Payplug, France Télévisions, Eskimoz, Merci App, Groupe Senef, Ad premier, Velyo, Let's Growth, Treely, The dots, Smart funnel, le Charbon…).Vendue est aussi un écosystème de contenu pour closer plus de deals : un podcast, une newsletter, une chaîne YouTube.

You gave your buyer every option so they could pick what's right. Instead they went away to "have a think" and never came back.

What does it take to turn a simple idea into a real business? On this special episode of Trading Secrets, Jason Tartick sits down with two entrepreneurs who competed in The UPS Store's 2026 Small Biz Challenge after nearly 6,000 businesses applied—and both made it to the final three. The Laundry Basket, shares how it turned a $20 first customer into a growing, multi-city laundry and linen management business by focusing on convenience, recurring revenue, partnerships, B2B opportunities, and knowing her numbers. High Strung Raquets, explains how it identified a gap in the tennis and pickleball market, built a premium product around style and performance, and learned how to sell through wholesale, storytelling, and strategic partnerships. Jason and the founders break down the importance of differentiation, discipline, storytelling, social media, customer feedback, cash flow, scaling without becoming the bottleneck, and knowing when to work smarter instead of harder. Plus, both entrepreneurs reveal the trading secrets they learned from building their businesses—and why sometimes the best time to start is before you're ready. Learn more about your ad choices. Visit podcastchoices.com/adchoices

John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into what replaces the old B2B influence playbook.Self-citation is a ceiling, not a strategy. Publishing more owned content doesn't raise AI visibility past a point; third-party validation does the lifting.Analysts shape the vocabulary, peer platforms get the citation. The two do different jobs, and budget allocated as if they were the same tends to underperform.Influence is owned by everybody and therefore nobody. Rockhold on what has to change week to week across analyst relations, comms, and customer marketing — not just who it reports to.By the time a buyer contacts you, the influencing already happened. What that does to a marketing organization still structured around lead generation and MQLs.About John RockholdB2B buying has become AI-mediated and trust-driven, long before buyers engage a vendor. I spend my time observing how influence is formed, synthesizing signals from analysts, buyer research, and market behavior, and helping organizations make sense of what actually shapes modern buying decisions.As VP of Market Engagement at Spotlight, I draw on a background that includes journalism, analyst relations, and years of close collaboration with industry analysts. I'm trusted by analysts because I respect their role, understand how their work evolves, and prioritize accuracy, context, and long-term relationships over short-term outcomes.Much of my work focuses on how influence, visibility, and trust are earned in the modern B2B buyer journey. I help B2B brands understand how experts, customers, vendors, partners, and employees all shape visibility and credibility. At Spotlight, we refer to this coordinated approach to earning and sustaining trust across analysts, customers, and AI systems as Influence Orchestration.John Rockhold on LinkedIn Resources This episode is brought to you by Spotlight. Spotlight is pioneering the future of influence orchestration in the B2B buyer journey. Trusted by over 165 teams globally, Spotlight is the world's leading analyst relations consultancy and industry platform.The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms.Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. View the Spotlight Influence Orchestration report.Learn more about the Spotlight Future of Influence Awards.Enjoyed the show? Tell us more and give us a rating so others can find the show.Connect with Greg on LinkedIn.Don't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology. The Agile Brand is produced by Missing Link. From ideation to creation, they craft human connections through intelligent, engaging & informative content. Hosted on Acast. See acast.com/privacy for more information.

Jay Berkowitz, Founder and CEO of Ten Golden Rules, helps law firms implement the Law Firm Success Formula to attract qualified prospects, convert more opportunities, and build five-star operations. Driven by a strong desire to win, Jay applies his competitive nature to helping clients rank higher, sign more cases, earn stronger reviews, and generate valuable referrals. In this conversation, Jay introduces The AI Visibility Optimization Framework—Collect Prospect FAQs, Publish Answers Regularly, Become an Expert on Reddit & Quora, and Blog on Customer-Generated Topics. He explains how businesses can identify real customer questions from sales calls, intake conversations, and AI-generated transcripts, then answer them through videos, blogs, FAQs, and social content. Jay also discusses optimizing websites and Google Business Profiles, responding quickly and empathetically to inquiries, and delivering five-star service that generates reviews and referrals. He shares how referrals, conference speaking, webinars, podcasts, and high-value content drive agency growth and how EOS helped him develop leaders as the company expanded. — Implement the Law Firm Success Formula with Jay Berkowitz  Good day. Steve Preda here with the Management Blueprint, and my guest today is Jay Berkowitz, the Founder and CEO of Ten Golden Rules, a two-time Inc. 5000 digital marketing agency that helps law firms generate more qualified leads and clients. Jay, welcome to the show.  Thank you so much. Great to be here, Steve.  So we already talked a little bit about it, but I was really curious about why you focus on law firms. There are so many marketing agencies out there, but I’ve never seen anyone that focused on such a narrow niche. And then I’m going to link it to my favorite question. So what is your personal Why, and how are you manifesting it in your Ten Golden Rules agency? And maybe there’s a connection to law firms as well?  Well, I’ll start with my personal Why, and my personal Why is I really like to win. And I’ve done the StrengthsFinder and different psychology tests, and I’m in the top—whatever—one or five percentile of people who are competitive. And so I was competitive in sports, but I really want to do well in business, and I want my clients to do well. Like, I really, really hate it if my client’s not right at the top of Google and if my client’s not growing in more new cases signed every month.  So that seems to be a really great fit for the business I’m in, which is helping clients with growth strategies, part of which is the marketing piece, getting new traffic to their website. Part of it is conversion, so we do a lot of work with our clients on getting a higher percentage of the folks who do show up to call, to click, to fill out a form. And then we work with their intake teams on converting those opportunities. And the final piece we work with them is really running a five-star operation—meaning that they’re getting more five-star Google reviews and getting more referrals from past clients and referral partners. So we do a lot of work in those three pieces of the business to help law firms grow, and I really want them to win because when they win, I win. Selfishly.  No, I love it. I love it. So are you like an outsourced marketing department and marketing-sales department for these law firms? How do you see yourselves? What is the role that you fulfill?  Yeah, I mean, we are a consulting agency. So first and foremost, we’re going to help them strategically figure out where to focus. And we have a fully functioning digital marketing agency, so we do websites and SEO and Local Services Ads and pay-per-click and social media and video and lots of AI. And then as a part of our consulting practice, we help with intake consulting that I mentioned before and five-star operations. And a big part of that is just finding the right partners because we’ll do high-level intake coaching and point out if they’re not answering the phone, if they’re not putting the right people on the phone, and then we’ll connect them with one of the top intake coaches in the legal industry.  If their back end is a little rough and needs some help, there’s a number of partners. Like, for example, there’s a really great software called Case Status we recommend to all of our clients. And imagine Case Status is an app. So, like, when we all order an Uber or order food, we get updates. “Hey, your driver’s been selected. Your driver will be here in 10 minutes. Your driver’s waiting outside. Do you want to have a conversation with your driver? What temperature do you want?”  And so there’s a great app called Case Status, which can manage the case in an app format that consumers are really used to. “Hey, we got your MRI booked, and here’s the location, and here’s the time. Don’t forget your MRI is tomorrow at 8:00 A.M. Here’s the location. If you can’t make the MRI, click here. Hey, we got your MRI. We forwarded it to the next surgeon,” in a case of a car accident. So using that software helps our firms get five-star Google ratings and lots more referrals, and that’s just one small piece of the pie.  So within the niche of law firms, is this even a narrower niche of injury law firms that you work with?  Yeah, it’s funny because when, as a business person, you go from working on 200 SIC codes and you pick one, “I’m only going to work with lawyers,” everybody always asks, like, “Which niche within the niche are you?” But by the nature of our business, 50% or 60% is personal injury, just because those guys are really invested in marketing. They spend a lot of time and money on it, and we’ve built a little reputation.  But we also have estate firms and family lawyers, criminal attorneys, sex abuse lawyers, securities attorneys. So I always say 50% is personal injury and 50% is everybody else who deals with consumers. Because for the most part, the B2B lawyers, they’re not going to spend a lot on marketing. But we have done some beautiful websites for them.  Very interesting. I have kind of a tangential question, but you may be able to help me answer it because I’m obviously wondering about it. I always see these billboards with the injury law firms promoting themselves, and I get if someone gets in a car accident and there’s a billboard above them, then it’s going to be an obvious thing for them to call, but it probably doesn’t happen that often. So how are these billboards so good for lawyers, or is it just a myth and they’re just wasting their money on it?  No. I think the math is pretty compelling, and the average personal injury firm will make between $10,000 and $20,000 on average on cases. Then there will be one or two or three, what they call whales, every year. So a terrible incident where, like, a FedEx truck or a commercial vehicle hits a family and there’s serious injuries or death involved, and it’s a multimillion-dollar case.  So the lawyers make a third of all the revenue that comes in on those cases, and they do a lot of work and they have a lot of expenses too. But when there’s millions of dollars at stake for just one case, these guys can afford the TV advertising, the billboard advertising, and the digital marketing that they do with us.  So it’s not just a billboard. Yeah. Billboard is just a visible one. It’s basically the general idea that they do a lot of advertising because being top of mind is important.  Yeah, for sure. And if, God forbid, someone you knew had an accident, you’d start noticing that every second ad on TV is also personal injury.  Yeah. Yeah. That’s true. That’s true. So let’s talk about frameworks because that’s what this podcast is about. Business blueprints or concepts that you have developed, you observed, something that helps you make sense or streamline the ideas that you deal with in your business. Anything that comes to mind, something that can be explained in three to five steps?  Yes. Well, I touched on it a little bit a minute ago, and we call it our Law Firm Success Formula. And the first part is attract, the second part is convert, and the third part is five-star operations. But I’ll spend a couple more minutes on it. So the attract piece is, first and foremost, you’ve got to have your website dialed in. You have to have a contemporary website. If your website’s more than five years old, it just sends a subtle, even subconscious message to folks that you’re not current, and the design times change over time.  And also, Google’s functionality is going to change, or the functionality of your website, as it’s friendly to Google, particularly your mobile website, if it’s five years old, is not going to be the current best practice. And Google’s going to come and test your mobile website, and they’re going to send negative ratings back to the algorithm, and you’re going to show up less in the searches. Equally important is your Google Business Profile. And that’s your Google Maps address. And that has to be up-to-date and optimized and constantly updated with new content and blogs and videos and information and photos from your location because I always say that you don’t own your Google Maps, you lease it from Google, but it’s a second and very powerful web presence that a firm can have.  So we do a lot of work on the websites, on the Google Maps, and there’s a whole SEO protocol around local SEO that surrounds the Google Maps listing and how you’re listed on your website and how you’re linked to by local businesses and the Chamber of Commerce and business associations and bar associations. And then the next piece is getting your message out there and optimizing for the AI. And so the AI today that’s important in my part of the business is the SEO AI, or a lot of us are calling it AEO, answer engine optimization. So a lot of the work we’re doing with our clients is answering questions on video, and those videos go on YouTube, and then we also use the video on a blog on the website.  And you can use those videos throughout the internet, Facebook, LinkedIn, Twitter. Very importantly, add a video to your Google Maps every week. So we generally shoot a series of at least a dozen videos with the client every quarter and have them answer questions. Because again, when you’re asking questions of Google or ChatGPT or Claude, “Who’s the best car accident attorney if I was hit in an Uber?” So we literally answer that question, and the attorney will say, “One of the things I’m getting asked all the time now is, who’s the best car accident attorney if I’m hit in an Uber? Do I need a car accident attorney?” And they’ll go on to answer that question, but literally, we put the question in the video.  The question goes on their blog, goes on their website, goes on their Facebook, their Twitter. So it’s a very effective strategy to target the AEO, or the answer engine optimization. And by the way, there’s a couple other pieces that are very important to come up in the AI. So number one is answering questions. Number two is becoming an expert, so getting written up in journals and your bar association, your Chamber of Commerce, whatever industry you’re in, getting on Wikipedias and things like that, and answering questions on Reddit and Quora, which are the answer engine websites. And then the final piece is some technical stuff you can do on your website, as simple as adding frequently asked questions. Most people only have five FAQs on their website. You should have 50 or 100 today in this world of answer engine optimization.  So the first piece in our formula is attracting traffic to the website and getting the brand right. And then the second piece is conversion. And I mentioned things like answering the phone. Super critical today that you answer the phone. And I know that sounds obvious, but Google’s actually tracking how long it takes you to answer the phone when someone clicks off a Google ad or a Google Maps listing. And if it takes more than 15 seconds and three rings, Google’s going to, again, downgrade you for future listings. And it’s not nefarious. There’s nothing negative. It’s just like when people use Google, Google wants them to have a successful experience.  Yeah.  So if they’re looking for a car accident lawyer or a shoe repair or a pizza, if you don’t answer the phone quickly, the next time, they’re going to put you down a little bit lower in the listings. So conversion is a multifaceted program that we help our clients with: answering the phone, answering the phone with empathy, answering the phone with a professional who can handle the call, not somebody who’s a busy trial attorney or a busy paralegal, and they don’t even want to take calls. So you really need a professional who’s trained to convert those opportunities.  And then we’ve also built some software to optimize any missed calls, and we even have a software when people fill out a form on the website, it immediately sends a text to the intake team so you can call them back. Because we’ve all had that experience where you fill out the form on the website, and you wait five minutes, 10 minutes, an hour, a day. Well, by then, you forgot whose form you filled out, and you filled out a couple other forms on other law firms’ websites or other marketing agencies’ or consultants’ websites, right? So very important that we have the software that immediately texts the form information to the intake team.  They can call the person right back. And then the final piece, I talked about five-star operations, and we have several programs to help our clients get more Google reviews and get more referrals from their existing clients and their referral partners. And one of the subtle things that a lot of people don’t do, and this is the easiest, most cost-effective marketing piece, is just sending out a monthly newsletter.  I mean, every business and every law firm and every marketing agency has to have a monthly newsletter. It’s very inexpensive. You can use Mailchimp or Constant Contact and send out some valuable information, some of your community activities, if you’re speaking at the Chamber of Commerce or your bar association, or I’m speaking at an industry conference. And every time I send out a newsletter, I get two or three calls. “Oh, Jay, I was meaning to call you. We want to redo our website.” Or, “Jay, would you be on my podcast?” Thank you for that, Steve. And just being top of mind increases your business opportunities, those referrals. So there’s a number of those programs that we do to help our clients get more five-star Google reviews and more high-value referrals.  That’s fantastic. You’re really very systematic about it. I mean, this is a huge framework, so I don’t know if we can promote it. It’s not going to be easy to promote all parts of it. But I really like the AEO optimization element: answering questions, becoming an expert on Wikipedia, Reddit, Quora, and the FAQs. Is there anything else there in this AEO optimization that may be important?  Well, the first part about answering questions, I can give you a couple clues there. One of the areas to get questions is to monitor the questions you take on a regular basis. And we use an AI called Fathom that records all my phone calls. And it creates a transcript, and I asked another AI, like a Claude or one of the AIs, to read all 200 most recent sales calls and transcribe all of the questions that I answered more than once. And there were several questions that I answered 20, 30 times and several that I answered two, three, four times.  It came up with 269 questions that I get asked on a regular basis on my sales calls, and now we’re systematically answering those questions on videos and blogs and content on our website because we know those are the questions that we get asked on a frequent basis by people who are interested in our products and services. So if you can find the true questions that you’re asked, I often joke that Margaret, the receptionist, you should give her a little clipboard beside her desk, and every question that comes in through the intake department, you want her to write it down and then hand that off to your marketing department and write a blog post.  Because literally, the questions that people are asking about car accidents or divorces or consulting services or marketing blueprints, those are the questions that people are asking Google, ChatGPT, and Claude. So if you proactively collect and answer the questions, that’s very powerful. And then in the expertise area, things you can do like getting in Wikipedia's, which is hard to get. You really have to be a known public figure today to get approved for a Wikipedia. But Grok has its own Grokipedia, and there’s several other pedias out there. Just making sure that you’re properly listed in all of your industry association listings and your local business associations.  When you just take a look at who’s linking to your competitors, you’re going to find a list of 200 websites that link to and list your competitors, and you can get listed in all those places, in most of those places, because there’s multiple chambers of commerce and business associations and bar associations in every region. And that’s true for every business, not just for lawyers. And then the final piece about the five-star operations, the simplest insight there is if you want lots of five-star reviews, you have to run a five-star business. You have to think of yourself like a five-star hotel.  And when you show up at The Ritz or The Four Seasons, which I’m lucky enough to do a couple times a year because I go to lawyer conferences, and those guys don’t fool around. Even as you pull up, they’re like, “Oh, welcome, Mr. Berkowitz.” I’m like, “How do they know that?” Probably because I told them what type of car I was coming in. Or they’ll ask you, “Are you staying here?” And your name is Mr. Berkowitz. And then as soon as the person hands your bags off and they take you to reception, you’re Mr. Berkowitz for the rest of your stay. They know who you are.  They recognize the staff are trained to give you that high level of service. And then when you go over to the concierge, there’s someone whose whole job is to make your visit great and get you fantastic dinner reservations and nurture your whole relationship, get you theater tickets or concert tickets. So if you think of your business as a five-star operation from the first time they call to every conversation, they should know Mr. Berkowitz. They should be able to pull up your file. They should know what the status of your business relationship is or your legal case.  And in fact, we recommend the software I talked about earlier, so they’re proactively sending you updates on your case. You don’t even have to call in. And the number one bar complaint is, “My lawyer doesn’t answer the phone and doesn’t give me updates on the status of my case.” And I think that’s true for every business. So if you’re proactively sending out updates and information to your clients, they’re proactively happy as opposed to reactively trying to chase you down.  Basically, you cannot fake being a good business. You have to be a good business. But it’s good to be reminded of what it takes to be a five-star service-oriented.  Yeah, you’re right. Yeah. Five years ago, you could fake it. Today, you can’t fake it. The Google reviews are omnipresent, and I think in 70 or 80% of businesses. I saw a data point the other day, people look at Google reviews before they work with a company.  Yeah. That is true. That is true. Well, thanks for reminding me. So what drives growth in your marketing agency business?  I think there’s three big chunks of business opportunities for us. The first one, and the best one for everybody, is always referrals. And so I do a lot of hard work to nurture my referral base. As a matter of fact, I’ve even created my own sort of networking group, if you will, of other people who call on the same types of businesses that I do. And I make sure that I reach out to them and have a quick Zoom call. I met with two of them this morning on just a half-hour Zoom call, finding out what’s up in their life, what type of referrals they’re looking for, and asking how I can give, and giving as many referrals as I get.  So building those relationships, we call it know, like, and trust in networking. And constantly building those relationships and then spending time with them at the industry conferences to really put a focus that I think I made a mistake and I ignored that up until the last four or five years. And now I spend more time at a conference on the trade show floor with the other vendors as I do trying to meet the attorneys, because if you build a relationship with a vendor who has 200 clients, you can get 200 referrals. If you build a relationship with a one-off prospect, you can get one.  Maybe he’ll refer you to someone he does business with. But really building those relationships, those referral relationships, has been fruitful for me. And then the second piece is those trade shows. And there’s an expression we use in my mastermind, which is, “Stage time is money time.” And if you can become an expert and develop a book and a presentation and get featured at your industry conference, that’s the best way to attend those conferences. And if you haven’t spoken on stage at your industry conference, I highly recommend it.  There’s about 10 benefits that you don’t even know about, that people reach out to you beforehand, even before the conference, to book you on their podcast or book a meeting with you or introduce you to someone. At the conference itself, there’s often a green room, which is a private area where you can do some business, where the other speakers are, and often the media is also in the green room. So you’ve got access to some of the most influential influencers at the conference itself. And then obviously, after you’re on stage, everyone wants to be your best friend if you do a good job, if your presentation is high value.  Yeah.  So that’s one of the best conference hacks. And then we try and do everything to optimize having a booth and having a presence at the conference or whatever we’re doing there. We often host a party or a dinner as well. And a lot of times, we do that with our vendor friends that I talked about earlier. And it really gives you a chance to stand out at the conference itself.  And then the third piece is marketing. We’ve been very fortunate and successful. We started a webinar series six years ago, and every month for six years, without fail, we’ve done a webinar. SEO for lawyers, pay-per-click for lawyers, social media for lawyers, video for lawyers, and then branching out into things like EOS, the Entrepreneurial Operating System. We do an annual business planning webinar. And thankfully, about two years ago, February, one of those videos took off on YouTube.  Something in the algorithm, it just loved it, and people were watching a long time on this video, and they were watching other videos after they watched this video. And I used to be so proud because I had 2,000 or 3,000 people who watched my webinars, and this one started going to 20,000, 30,000. Today, I believe it’s been viewed 95,000 times. It’s called the Top 10 Hottest Technology Tips for Attorneys, and that one seemed to pull the whole channel with it. So now, on a regular basis, we’ll get 50,000 or 60,000 views each month, and our overall channel’s up to 1,300,000 or 1,400,000 views on YouTube.  So creating high-value content has been a great sort of foundation for us, and then we’ll also market that in several different ways. We send emails: “Hey, please come to our monthly live-streaming event. We’ve got a great panel. We’re going to teach you all about the latest technologies in AI for lawyers.” And then those panel partners will promote the event as well. And then we send the emails in advance to the webinar. We post on our LinkedIn, my personal LinkedIn, company Facebook, Jay’s Facebook, Twitter, company Twitter.  And then after, “Hey, a lot of people said they missed the webinar. They couldn’t get the link to work. Here’s a replay of the webinar.” And then we take snippets from the webinar and put it in our social media. So that and a weekly podcast has been very, very powerful inbound marketing and thought leadership marketing for the firm.  Love it. That’s really cool. You’ve got some good processes, and thanks for sharing. This is interesting, the 10 technology tips. And it’s got a good title for sure, and I’m sure that it’s a good niche as well, and well done doing this. So no business is perfect, of course. What is something that you’re actively trying to figure out in your business?  Well, I’ve been spectacularly unsuccessful at hiring salespeople. And a number of my friends in my mastermind say the best day of their life is when they hire a salesperson who can sell better than them. We have a great sales process, and we have a great sales team, but I haven’t yet found the person who’s a little bit more effective in nurturing and closing the sales. So I definitely have some work to do still in building a sales team.  Yeah. I mean, you’re two times Inc. 5000, so you must be growing fast. And in fact, I saw that you doubled the number of employees in the last couple of years. How do you make sure that the leadership is growing with the number of employees? How are you growing your leaders?  Well, Steve, thank you, because that’s one of my favorite topics. And we’re big proponents of EOS, the Entrepreneurial Operating System, and the book Traction. And by the way, my hot tip to anyone who’s hearing this and is a business owner: don’t read the book Traction first. Read this book, Get a Grip. Because Get a Grip tells you the story of Traction, but it’s told as a story. And if you’re the founder, what EOS calls a visionary, Traction’s more like an operations manual, and that’s for your COO, your chief operating officer. So read Get a Grip, and then we got started three or four years ago self-implementing EOS.  Yeah.  And two and a half years ago, we hired an implementer and did a full-scale EOS, Entrepreneurial Operating System, integration into our business. And that was when we were around 10 or 12 people. And when you’re a small business, five, six, seven employees, all of them can report to the CEO, and we had very hands-on training. And as the business grew and we got to 10 or 12, that’s where you’re supposed to develop leadership specialties.  And obviously, 12 people can’t report to you, and you’re getting busier in sales and marketing and speaking and flying all over the place. So as we built this EOS leadership team, it’s been a real fantastic awakening for me because now there’s people who are very, very competent at what they do. They’re leading each of our departments, and I don’t have to sit in all the seats anymore. I found people who are better than me, smarter than me at what they do to lead each of those teams.  That’s pretty cool. That’s pretty cool. So if someone is running a law firm out there and listening to all that advice and they’d like to learn more, where should they go and where can they connect with you?  Well, the easiest thing is to go to tengoldenrules.com, or I’m Jay Berkowitz on most of the social media because when a new social media comes out, I always grab the name Jay Berkowitz. And probably much to the chagrin of a couple guys who are probably more important than me, Professor Jay Berkowitz and Chiropractor Jay Berkowitz. And if you guys are hearing this, I’m sorry, Dr. Jay Berkowitz, but I’ve got the Twitter and the Facebook and the LinkedIn handle.  Yeah. That’s pretty cool. Actually, I was wondering because this podcast has been running for six years, and I had the recollection that I had a Jay Berkowitz on this show four or five years ago, and I had to make sure that it wasn’t you. So it’s funny that you mentioned this. Yeah. That’s awesome. So this is pretty impressive, not just as a law firm or a law firm owner, but anyone.  I mean, these ideas that, Jay, you shared with us—how to attract people on your website, how to leverage AI and become an expert and create those FAQs and harvest them from your sales conversations, and then how you build a five-star operation so that you actually retain those clients and get them to refer and give you testimonials—that’s very, very valuable stuff. So I recommend all of you to look into implementing some of this stuff or reach out to Jay at one of the Jay Berkowitz handles or on the Ten Golden Rules website.  So, Jay, thank you for coming and sharing your ideas and experiences and frameworks, particularly frameworks. And if you enjoyed listening, then stay tuned because every week I bring a couple of amazing entrepreneurs to this show. So thanks, Jay, for coming, and thank you for listening.  You’re welcome, Steve. Thanks for having me.  Thank you. Important Links: Jay's LinkedIn Jay's website

 EPISODE DESCRIPTION In this episode, I sit down with Denis from Humea , a product and research company that has catalyzed over $1 billion in ARR for their clients. We go deep on what it actually takes to achieve product market fit, and why most founders are looking in completely the wrong direction. Denis brings a rare dual background in physics and psychology, and he uses it to reveal how human behavior , not technology , is the real driver behind whether a product succeeds or dies. We talk about why Web3 is uniquely challenging because money arrives before product market fit, the hidden psychology of why founders resist pivoting, how Doordash generated over $300 million in additional revenue through better user understanding, what blockchain banks must do to win trust, and why simplifying your message for non-technical decision makers might be the most valuable thing you do this year. Whether you are building in DeFi, fintech, AI, or SaaS, the principles Denis shares here are universal and immediately actionable. DISCLAIMERNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend. Be a guest on the podcast or contact us - https://www.web3pod.xyz/ CONNECT Humea Website: https://humea.com/Humea LinkedIn: https://www.linkedin.com/company/humeaWeb3 with Sam Kamani: https://www.web3pod.xyz/ KEY POINTS WITH TIMESTAMPS • [00:00] Humea has catalyzed over $1 billion ARR for clients across fintech, banking, and infrastructure• [02:49] Denis explains his dual background in physics and psychology and how it shapes his approach to product research• [05:57] The difference between output and outcome , and why measuring the wrong thing gives you false positive data• [08:54] Why working with an agency should always start with a friendly conversation to find genuine alignment before any contract• [14:13] In Web3, money comes before product market fit , the complete opposite of the Web2 world• [17:42] The IKEA effect and sunk cost fallacy explain why founders get emotionally attached and resist pivoting• [23:08] Why mid-stage startups throw money at ads instead of fixing the underlying product and customer understanding• [28:24] Doordash case study , course correcting the user journey generated over $300 million in additional annual revenue• [31:45] Blockchain banking case study , turning a deeply negative NPS into a positive one through empathy-driven research• [33:20] The four things users want from banking: returns, versatility, problem solving for their segment, and trust• [34:04] Trust in crypto products is not about gaining confidence , it is about removing doubt• [38:19] Why human-crafted content creates energy and connection that AI-generated content currently cannot replicate• [43:58] Even in cutting-edge Web3, all major deals are still done human to human the old-fashioned way• [45:24] Most B2B decision makers are not technical , your communication strategy needs to reach non-technical buyers• [47:30] Polygon CDK dashboard case study , a brilliant engineer could not explain the interface to a colleague in another department

#396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also went deep into how Dave wrote this year's keynote. He shares his struggle of building an outline with Claude that had no soul, and asking Harry Dry for help. Eventually, the talk became about one idea: connection. Dave also covers how that experience changed the way he gives feedback to his team, his biggest wins of 2026, and what he's betting on for 2027.Timestamps (00:00) - Interviewing Dave IRL at Drive about His Career and Keynote Writing Process (03:49) - How the Drive Event Started (09:08) - Why This Year's Keynote Matters and How Dave Wrote It (11:49) - Moving Past the Writer's Block: "AI Rotted My Brain" (13:47) - Getting Harsh Feedback from Harry Dry (16:00) - The Angle: a Story About Human In-Person Connection (20:13) - Bringing Harry's Feedback Style to the Team (25:41) - How to Build an Outstanding Team and Why This is Your Biggest Lever (31:43) - The Canadian Snack Taste Test Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

A founder who's already sold two companies breaks down the one test that decided whether each one was actually an asset, or just a very well-disguised job he couldn't leave.Ron Graziano, founder of ImpactFlow and creator of LeadIntelPro.AI, walks through what he learned building and exiting a landscaping company (2001–2011) and a martial arts school (2017–2024): the difference between a business a buyer actually wants and a job wearing a business's name. He also shows how he uses AI, transparently, to move faster without losing the human trust that closes a sale.Key takeaways:00:00:00 Introduction00:03:01Q: What actually separates founders who survive a crisis from those who don't?A: Ron Graziano says it comes down to one instinct: whether you pivot and adapt, or freeze when the business gets hit.00:15:46Q: What actually determines the value of a business when you sell it?A: Ron Graziano explains that buyers pay for human capital and branded assets that survive the founder leaving, not for the founder's personal effort.00:16:48Q: What's the real difference between being the best and being known?A: Ron Graziano argues best known beats best — you can be the top choice in your field and still lose the sale if nobody knows you exist.00:22:40Q: How do you know if you own a business or just a very demanding job?A: Ron Graziano says the test is simple: if the tasks rely on you to do them every day, you don't own a business, you own a job.00:39:12Q: What's the first step toward building a business you could actually sell?A: Ron Graziano's first rule: put yourself on a real W2 salary, no matter how uncomfortable that feels early on.00:50:53Q: What makes a marketing guarantee actually mean something?A: Ron Graziano describes his agency's policy: if a deadline is missed due to their own fault, the client doesn't pay, no matter the invoice size.01:00:41Q: Is it safe to let AI handle customer-facing conversations?A: Ron Graziano explains why his AI agents always disclose themselves as AI, citing a Harvard Business School study where that honesty still raised bookings 48%.If you've ever wondered whether your business would survive being sold tomorrow, or whether it's actually just a job with better branding, this conversation has the test.

Scott Shay, founder of N3XT, joins Disruption/Interruption to explain how traditional fractional reserve banking puts depositors' money at risk by lending it out while telling customers their funds are safe and available. He traces the systemic failures of this model from the 2008 financial crisis to government pressure campaigns like Choke Point, arguing that businesses unknowingly carry hidden counterparty risk every day. Shay presents N3XT as the first full reserve bank in the United States, where every deposited dollar is held in short-term Treasuries and available to account holders at all times. The result is a bank that enables immutable, real-time settlement for B2B payments, eliminating the delays and risks of legacy banking rails. Key Takeaways: 3:56 — What is fractional banking and why does Scott Shay call it a "noble lie"? 5:00 — When does the hidden risk of fractional banking become visible? 11:14 — How does N3XT's full reserve model eliminate risk for business depositors? 18:20 – Who benefits most from immutable, real-time settlement? Quote of the Show (22:28):"Money should work for the buyer and the seller, not just for the bank." — Scott Shay Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Scott Shay:LinkedIn: http://www.linkedin.com/in/scott-shay Company Website: https://n3xt.io How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD YouTube: https://www.youtube.com/results?search_query=disruption+%2F+interuuptionSee omnystudio.com/listener for privacy information.

Catherine and Kyle are deep in event-season chaos this week — the printed Driven by Data magazine has just gone to print, the digital edition is about to launch, and Driven by Data Live is just eight days away. Catherine recaps her (very delayed) trip to Big Data London: reconnecting with the community, a noticeably different vendor landscape stacked with new AI-era players, and "context" as this cycle's buzzword of choice. It sparks a wider conversation with Kyle about why staying visible in the market, through events, LinkedIn or simply contributing to the conversation, matters more than ever in a leadership hiring market where six months out of work is fast becoming the norm.From there, the conversation turns to AI and human oversight, prompted by the now-infamous clip of a Canadian politician reading his AI-generated speech live, chatbot suggestions and all. Catherine and Kyle use it to unpick a bigger pattern: traditional checks and review are quietly disappearing as people lean on LLM output uncritically, whether that's AI-generated pitch decks stripped of intentional choices, or candidates' CVs that increasingly sound like the job description they were lifted from. They also debrief Tuesday's episode with Aimee Smith, UK Government Chief Data Officer, covering her culture-not-technology diagnosis of Whitehall's data-sharing problem, the surprising admission from Microsoft and Amazon that government's scale may be beyond current technology, and just how subjective "success" and value become once you're operating in public service rather than the private sector.They also discuss:Why Catherine's top tip about not moaning about trains backfired within hours of giving it.Why so many familiar faces were missing from Big Data London's vendor stands, and what that says about the market.Why "context" has become this season's buzzword, and why some vendors are stretching to say yes to whatever a prospect asks for.Why stepping out of the market for 18 months, even while genuinely busy doing the day job, can leave you without a way back in when you need one.Why the days of walking straight into a new role within a few weeks of redundancy are over.Why one CDO is advising his mentees to keep six months of financial runway.Why leadership hiring is busier than ever, but so is the competition for every role.What the viral clip of a politician reading his AI-generated speech, chatbot prompts and all, reveals about eroding human oversight.Why neither Catherine nor Kyle blame the politician himself, and where they think the real failure sits.Why AI-generated pitch decks and slides are losing the intentionality that came from every element being a deliberate choice.Why candidates rewriting their CVs to mirror a job description word-for-word is backfiring on them.Why six major banks are flagging the fraud and accountability risks of AI agents transacting on people's behalf.Why B2C brands are already leaning into "handmade" and human-made marketing, and why B2B is likely to follow.Why hiring a copywriter who sounds human could become a genuine differentiator again.Why Aimee Smith's move from 25 years in policing to UK Government Chief Data Officer meant relearning how power and language actually work.Why even Microsoft and Amazon weren't confident the technology exists to handle government's scale and complexity.Why culture and risk appetite, not technology, are the real blockers to data sharing across government.Why "value" and "success" mean something fundamentally different in public service than in the private sector.Why government's federated, siloed structure makes Aimee's mandate harder than the equivalent role in the private sector.A reminder that Aimee Smith will be at Driven by Data Live next week, so bring your questions.

10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced. Amazon Ads: Accelerate authentic reviews with Review Requests https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests Helium 10 Adds 50 New Tools to Its ChatGPT Plugin Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost. Amazon Ads: Get more done across advertising through conversation in Amazon Ads Agent https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent Amazon Ads: Analytics through conversational experience in Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/analytics/ Helium 10 Launches a Live War Room for Major Shopping Events Currently available to Elite members, the new tool acts as a command center for tracking sales pace, orders, ad performance, ACOS, campaign budgets, and customer locations during events like Prime Day and Black Friday. Sellers can set targets beforehand, monitor results in near real time, and receive an AI-powered performance report afterward. Helium 10 also introduced several Profits updates, including a change log, Subscribe & Save reporting, improved VAT support for EU sellers, and TikTok Shop GMV Max Live ad spend tracking.   Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone. https://advertising.amazon.com/resources/whats-new/dva-plus-display-video-audio-campaigns Helium 10 Adds 9+ New Tools and Features to Its Claude MCP Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history.   Amazon and Helium 10 Introduce Smarter Advertising Tools Amazon's new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns.   In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 01:38 - unBoxed 2027 in NY 02:20 - Sponsored Review Requests 04:46 - ChatGPT MCP Updates 07:00 - Amazon Ads Agent 10:25 - Live Key Shopping Date War Room 15:18 - New Amazon Advertising Tool: DVA+ 16:22 - 9 New MCP Tools 20:35 - Amazon Full Funnel Campaigns 22:35 - Amazon Ads Dayparting MCP Feature 25:50 - More Amazon Unboxed Announcements

On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:

Anika sat down with Nani Israel to explore how service-based founders and entrepreneurs can escape the trap of key-man risk, overcome perfectionism, and transition from hustle to strategic delegation. Drawing from her extensive background in digital marketing and her work as the founder of AirAssistant IO, Nani shared practical insights into building premium digital infrastructures, leveraging warm audiences through conversion events, and positioning businesses for high-ticket success. In This EpisodeScaling AirAssistant IO to install digital growth marketing infrastructures for service-based founders and consultantsMoving past key-man risk and breaking the trap where everything in the business depends on the founder's mood or memoryThe core realization that tying something as finite as time to something as infinite as money guarantees a ceiling on growthOvercoming the primary barriers to delegation: perfectionism, unnecessary work distractions, and fearLeveraging warm audiences through short-form conversion sprints and high-converting launch eventsHarnessing the power of human connection, strategic brand partnerships, and done-for-you elements in an AI-driven economy Timestamps00:01 Introduction: Uncovering stories, strategies, and secrets of thriving business leaders01:29 Nani Israel's daily life as a founder, mother, and creator of AirAssistant IO02:52 Key-man risk and the trap of wearing all the hats in a service-based business05:07 Finding purpose by solving a major problem and transitioning from charm school to digital infrastructure08:56 The difference between a hustle problem and a leverage problem, and investing in high-level mentorship17:48 Why perfectionism and distraction prevent founders from delegating authority and outcomes24:15 Pre-selling belief systems through indoctrination engines before sales calls begin31:45 The enduring power of human connection, done-for-you services, and strategic brand partnerships37:13 Special offers for listeners: scaling CEO assessments and multi-million dollar strategy vaults40:25 Guiding principle: making large amounts of money quickly by becoming the person capable of the journey Key Insights & TraitsInsight 1: Time is Finite, Money is Infinite Tying a finite resource like personal time to an infinite concept like income guarantees that a business owner will eventually hit a growth ceiling. True leverage requires building systems, automation, and delegation. Insight 2: Delegation Means Assigning Outcomes True delegation is not just handing off random tasks; it is assigning the ownership of specific departmental outcomes to people who are experts in their areas of genius, allowing the CEO to focus entirely on top-of-funnel visibility and bottom-of-funnel conversion. Insight 3: High-Ticket Pricing Requires Radical Self-Belief Founders often underprice their services due to scarcity mindsets. Shifting toward value-based pricing and serving a small, concise group of premium clients changes the entire economic model of a business. Insight 4: Marketing Fundamentals Never Change While artificial intelligence and automation enhance efficiency, the core drivers of business growth—human connection, relationship building, and strategic brand partnerships—remain timeless. Insight 5: Warm Audiences Drive Immediate Cash Injections Founders with small followings do not need massive cold traffic to scale. Tapping into existing email lists, text message databases, and social media followings through a targeted conversion sprint creates fast, high-converting revenue. Resources & Links MentionedAirAssistant IO (Nani's digital growth marketing infrastructure firm)The Golden Thread and the Lineage of the Light by Nicolette Halliday (referenced in context)Madam C.J. Walker (historical case study on affiliate and brand partnerships)Myron Golden (sales trainer and pricing philosophy reference) About Nani IsraelNani Israel is the founder of AirAssistant IO, a digital growth marketing infrastructure firm dedicated to helping service-based founders, coaches, and consultants quantum leap their results. Having generated multiple millions in closed sales and helped her tribe accumulate nearly $20 million, Nani specializes in installing leadership, systems, and high-ticket sales frameworks that free founders from the daily grind. Her overarching mission is to help founders reach $100M in reported revenue while living lives that do not demand sacrificing their nervous system in exchange for success. Connect with NaniInstagram: @airassistant.io LinkedIn: Nani Israel, M.EdWebsite: www.airassistant.ioSpecial Offer for YBA Listeners: Text PODCAST to 217-745-6987 to schedule a free Scaling CEO Assessment (valued at $3,000), gain instant access to a $13M strategy vault, and claim a free seat inside the Scaling CEO School, where experts and service providers gather to learn how to consistently sell high-ticket (B2B and B2C). YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Which came first: chemistry or chemicals? More importantly, why does chemistry often get a positive reaction while chemicals get a bad rap?In this episode of the Smart Acids Podcast, Andy Erickson and Jumoke Onibokun are joined by Sarah Scruggs Brandt, Vice President of Communications & Public Affairs at the American Chemistry Council, to explore the public perception of chemistry and chemicals, common industry misconceptions, and the critical role chemistry plays in our everyday lives. From smartphones and semiconductor chips to food packaging, energy, and modern manufacturing, discover how chemistry powers the world around us and why the chemical industry has a responsibility to tell its story. 

In this episode, we speak with Stewart Lynn, Partner at Serent Capital, a growth-focused private equity firm that partners with founder-led B2B software and technology-enabled services companies. Founded in 2008, Serent has partnered with leadership teams at more than 100 software and technology-enabled services companies and today, the firm has more than $7 billion in assets under management. Stewart leads software investments across verticals including real estate, transportation, govtech, and entertainment. Since joining the firm in 2013, he has spearheaded numerous investments and supported executive teams on growth initiatives spanning strategy, GTM scaling, pricing, and M&A. Prior to Serent, he was a Vice President at the Seabury Group and a consultant at Bain & Company. Serent was recognized as a Top Private Equity Firm of 2026 and Top Growth Equity Firm of 2025 by GrowthCap. I am your host, RJ Lumba. We hope you enjoy the show. If you like the episode, click to follow.

Brendan Farnand, Co-Founder and Chief Evangelist at Knak, joins the podcast to talk about his marketing career at IBM and Trend Micro and the recurring challenge of turning campaign ideas into executed assets. Farnand argues email remains a highly effective, owned channel, potentially becoming even more important in the AI era, but B2B teams often “settle” for outdated templates due to technical complexity and bottlenecks. He discusses balancing marketer creativity with brand and regulatory compliance, and balancing brand consistency with conversion on landing pages through cross-team alignment and testing. Farnand says “conversion” and gating practices are still being redefined, making experimentation critical, but testing is hindered by the chaotic “messy middle” between ideation and execution platforms. He cautions against fully agentic marketing that creates undifferentiated “AI slop,” advocating intentional human/AI balance and continuous learning.   About Knak Knak is the agentic production layer for enterprise marketing. It's the system between creative brief and send, where your team and AI build on‑brand campaigns that are more personalized, more tested, and live in days.   About Brendan Farnand Brendan is the Co-Founder and Chief Evangelist at Knak, where he's on a mission to revolutionize the way marketing teams produce campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with agentic solutions that unleash creativity, speed up execution, and drive real results. With a keen sense of innovation, he empowers brands to develop high-impact campaigns that drive meaningful revenue - without roadblocks.   Time Stamps 00:00 Welcome and Guest Intro 01:37 Why Knak Exists 02:33 Email Isn't Dead 05:57 What Makes Emails Good 09:34 Freedom vs Brand Control 12:17 Landing Pages and Testing 14:42 Gating Content and Conversions 17:09 The Messy Middle Bottleneck 20:08 Can AI Build Everything 24:41 Enterprise Production Reality 27:26 Customer Obsession at Knak 30:04 Future of AI Marketing 34:35 Career Advice for Marketers 35:57 Best Advice Received 36:54 Where to Learn More 37:48 Closing Thanks   Quotes “Even if you do get ChatGPT to generate you an on-brand, perfectly coded email, good luck — there's many more steps to go through in an enterprise before you can actually go to market with the campaign.” Brendan Farnand, Co-Founder and Chief Evangelist at Knak. “What's really important for every enterprise organization today is to sit down and have the discussion: where should humans be involved, and where should agents be doing the work?” Brendan Farnand, Co-Founder and Chief Evangelist at Knak. “Really listen to your customers, listen to the market, listen to the people around you… before you speak your mind, just listen and learn.” Brendan Farnand, Co-Founder and Chief Evangelist at Knak.   Follow Brendan: Brendan Farnand on LinkedIn: https://www.linkedin.com/in/brendanfarnand/   Knak website: https://knak.com/ Knak LinkedIn: https://www.linkedin.com/company/knak-/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Future Finance, hosts Glenn Hopper and Paul Barnhurst sit down with Matija Nakic, CEO and Co-founder of Farseer, to discuss how AI is changing financial planning, enterprise software, and decision-making. Matija shares why asking the right questions matters, how AI can accelerate planning workflows, and why strong data foundations remain essential.Matija Nakic is the CEO and Co-founder of Farseer, an AI-native SaaS platform for business modeling, planning, and analysis. With a background in computer engineering, an MBA, and experience across B2B enterprise software, she progressed from developer to product director before co-founding Farseer.In this episode, you will discover:Why asking the right questions matters with AI.How finance can move toward a decision culture.Why clean data and context still matter.How AI can speed up modeling and planning.When Excel still makes sense for finance teams.Matija also pushes back on the idea that Excel is obsolete. She argues that spreadsheets remain excellent for rapid modeling and individual analysis, but become harder to manage when collaboration, large datasets, version control, and auditability enter the pictureFollow Matija:LinkedIn: https://hr.linkedin.com/in/matija-nakicCompany: https://www.farseer.com/Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn: https://www.linkedin.com/in/thefpandaguyDisclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.Future Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[02:18] - Why Farseer Was Built[04:12] - Solving Complex Enterprise Planning[05:11] - AI, Vibe Coding & Enterprise Software[06:57] - Building Farseer's AI Modeler[10:05] - How AI Accelerates Development[11:33] - Building for Technical Finance Users[12:41] - Why Asking the Right Questions Matters[15:37] - AI Context, Guardrails & Governance[17:30] - Why Strong Data Foundations Still Matter[18:23] - Closing Thoughts

Rob Leathern, CEO and founder of Infohawk and the creator of the Facebook Ad Library, joins Daniel and James to break down the rapidly escalating world of AI-powered scams and online fraud. Rob explains how scammers are now vibe-coding their own analytics dashboards, producing 60-minute deepfake celebrity endorsement videos, and scraping public data to send hyper-targeted phishing messages. He shares why online fraud, estimated at nearly half a trillion dollars annually, is almost certainly underreported, and why the pullback in trust and safety teams at major platforms has made the problem worse. Rob walks through how Infohawk is using AI to fight back, why protection needs to come from both the client side (on-device models) and the server side (B2B tools), and why the internet is going to fundamentally change around verification and identity in the next two to three years.The conversation also covers the regulatory landscape, including proposed US scam liability legislation modeled after UK and Australian frameworks, why platforms need to open up ad transparency without giving bad actors an oracle, and Rob's argument that education and red teaming should come before any vendor purchase for companies worried about social engineering attacks. Daniel and James note that Rob is one of the few people who has worked on these problems from inside both Facebook and Google and is now building the tools to solve them from the outside.Thank you to our sponsors:AdQuick – Making OOH advertising as easy to plan, buy, and measure as digital. adquick.comThrad.ai — Building the advertising infrastructure for AI. thrad.aibeehiiv — The all-in-one platform for newsletters, websites, and every tool you need to grow and earn. beehiiv.comThe Farm — Fraction commercial legal with an in-house approach to outside counsel. thefarmllp.comSTAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.

Most teams get handed a target cost per lead with no math behind it, and that's where paid media strategy quietly falls apart. In this episode, Keegan breaks down how to actually build a target KPI from the ground up, and why chasing the wrong number can make a winning campaign look like it's failing (or a losing one look like it's working).We cover why scaling a campaign often pushes cost per lead up, and why that's not automatically bad if lead quality is improving. We walk through the full math: starting from your revenue goal, working out how many deals you need using your average deal size, then your lead volume using your close rate, and finally breaking that down into the campaign-level metrics (conversion rate, cost per click, budget) that actually get you there.Using a real example from a B2B construction prospect with a $1.5M monthly revenue goal, we show how target cost per lead should change based on which product or service line you're spending on, since close rates can vary widely across segments, even within the same account.We also get into why attribution needs to go down to the keyword and audience level, not just the campaign level, and why e-commerce brands should be optimizing for profit (using cost of goods sold and per-product margin) rather than blanket ROAS or revenue targets. We share results from a 10,000+ SKU e-commerce client where shifting to profit-based optimization grew profit over 40% in a quarter.If you've ever been handed a KPI you couldn't explain, or you're not sure your target cost per lead is actually right for your business, this episode is for you.

What would happen if the AI platform your team uses every day disappeared tomorrow?Would you still have the instructions, messaging, research, ideas, processes, and other company knowledge you have built there?In this episode of Grounding AI, Donna Peterson shares a simple reminder for B2B leaders: AI can be a useful place to work, but it should not become the only place your company's knowledge lives.Donna explains why World Innovators has always believed in keeping important business assets in-house, whether that means your customer database, marketing information, company processes, or the knowledge your team is developing with AI.She also shares a practical weekly backup habit you can use to review what you created with AI and determine what should be saved internally. The goal is not to stop using AI. It is to use AI responsibly while making sure your company can continue operating with confidence if a platform, feature, or tool changes.In the episode instructions, you will also find a simple AI backup prompt you can adapt for your own company --> https://www.worldinnovators.com/hubfs/AI%20Worksheet%2c%20Give%20Aways/World_Innovators_Weekly_Business_Knowledge_Review.pdfGrounding AI is a World Innovators podcast for B2B leaders who want practical conversations about AI, marketing, communication, relationships, and better business decisions. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

In this enlightening episode of The Brand Called You, host Ashutosh Garg sits down with Ashish Taneja, Founder and CEO of GrowX Ventures, to explore the world of venture capital, B2B investing, and deep tech in India.Ashish Taneja discusses his journey from consulting to operating and eventually investing. He shares candid insights into what it takes for founders to scale, the mistakes investors can make, and how India can strengthen its position in the global deep tech ecosystem.Whether you're a first-time founder, venture capitalist, investor, or simply curious about the future of technology and innovation in India, this episode offers practical insights and lessons from real-world experience.Discover why starting early matters, what makes a founder capable of scaling, how investors approach difficult conversations, and why GrowX Ventures focuses on B2B and deep tech.

"You get launched over a barrier and now you're running. Everybody's yelling and you just have to get there." What happens when a psychology grad who grew up in tank tops and sundresses - and didn't own a single collared shirt - walks into a golf pro shop for the first time? She sees a disconnected, convoluted ecosystem and spends the next 19 years building the commerce layer that connects it all. In this episode of The ModGolf Podcast, host Colin Weston sits down with Meghann Butcher, Founder & CEO of RepSpark, the B2B wholesale commerce platform powering golf and outdoor lifestyle brands. From ordering 50 custom-logoed polos across 10 colorways to predicting what's trending in the market before orders are even placed, Meghann shares how she turned a sales rep's pad-and-paper problem into the platform the PGA of America calls "the commerce layer of golf." Whether you're a brand founder, a green grass buyer, or just golf-curious, this conversation is a masterclass in grit, empathy, and building infrastructure that makes everyone's life easier. 3 Key Takeaways you'll discover: 1. Psychology is the ultimate entrepreneur's superpower Meghann's BA in Psychology and Communications from Vanderbilt didn't lead her away from tech - it led her through it. From listening to customer pain points to building the right team, she credits her liberal arts background as the differentiator that helps her understand what people need, how they say it, and how to translate that into solutions. "I've actually used my psychology degree more than anything else." 2. Mass customization is the hardest problem in golf apparel - and RepSpark solved it It's not an e-commerce site where you put your name on a water bottle. It's 50 polos, 10 colorways, club logos on the correct side, correct colors, correct sizes - or the whole order comes back unsellable. Meghann explains how RepSpark spent years mastering this nuanced complexity, making it easy for sales reps and buyers alike to get it right the first time. 3. The future of golf commerce is predictive, intelligent, and inclusive With 9 million new golfers and brands like Lululemon and Fabletics entering the space, the game is expanding beyond traditional 18-hole courses. Meghann shares how AI is transforming RepSpark - from predictive ordering and order organization to auto-generated templates - and why the platform is leveling the playing field for up-and-coming brands to present a modern front as big as the enterprise players.

What happens when companies deploy AI agents before fixing the data those agents rely on?In this episode of Riding Unicorns, James and Hector sit down with Toby Mather, Co-Founder of Rig, the AI-native data infrastructure company building the data layer that allows humans and AI agents to work from the same trusted context.Rig started as a "data brain" sitting on top of platforms like Snowflake and BigQuery, making sense of fragmented company data so teams could use tools like Claude and Cursor to build applications, automations and analytics. It has since expanded into an end-to-end data stack covering ingestion, warehousing and context.Toby explains why LLMs alone aren't the answer to enterprise data. While language models are excellent at understanding context, businesses still need deterministic systems like SQL and structured tables when they want accurate answers from their data. Rig's thesis is that AI should make sense of the complexity, but the underlying calculations still need to be grounded in reliable data.The conversation also explores the rush towards autonomous AI agents. Toby argues that many companies are trying to run before they can walk: connecting agents to dozens of fragmented systems without first creating the clean, consistent data infrastructure they need. Get the context right, and the journey from human-in-the-loop to autonomous agents becomes much easier.Topics Covered• Why AI agents need better data infrastructure• Building a "data brain" for humans and AI agents• Why LLMs aren't always good at data reasoning• Why 55-year-old SQL and tables still matter in the AI era• Moving from human-in-the-loop to autonomous agents• How Rig uses Rig to run its own business• Building agentic workflows across CRM and customer success• Toby's lessons from building and selling Lingumi• Why founders should choose enormous markets• Landing major enterprise customers as an early-stage startup• The PULL framework for B2B sales• How to sell enterprise software without becoming a services business• Competing with incumbents like Snowflake and Databricks• Balancing customer feedback with founder-led product intuition• Why agentic customer success could be a major opportunityToby also shares some of the more surprising ways customers are already using Rig, from identifying overpayments hidden across thousands of invoices to building AI-powered customer success systems that identify problems and proactively contact customers.This is a conversation about the infrastructure beneath the AI agent revolution: getting company data into the right shape, giving AI the context it needs and building the foundations required for truly autonomous work.

Rene Saul knows what it feels like to be the customer he is now serving. Before founding Kapital, he was an SMB himself, doing agricultural loans for producers exporting to the United States and factoring with large American enterprises, experiencing firsthand the friction, the opacity, and the lack of access to liquidity that defines business banking in Latin America. That experience became the thesis for Kapital, a company that started with a simple idea: what if you could onboard a business with nothing more than a tax ID, understand everything about it from electronic invoicing data, and give it access to liquidity and financial visibility in a single platform? Today Kapital is Latin America's first AI native fintech unicorn, serving more than 350,000 customers across Mexico, Colombia, the United States, and beyond. It has a 700 million dollar revenue run rate, generated more than 55 million dollars in net profit in the first half of 2026, grown its loan portfolio and payments by 300 percent, and reached more than 4 billion dollars in deposits. A 125 million dollar Series C extension announced during this episode doubled the company's valuation to over 1 billion dollars. An IPO is on the horizon.On this episode of The Reboot Chronicles Podcast, we sit down with Rene Saul, CEO of Kapital, to unpack how Latin America's largest B2B fintech was built on a thesis most investors initially rejected, why being a regulated entity from day one turned out to be the right call, how Kapital's AI native platform knows its customers better than they know themselves, what cross border payments between Mexico and the United States actually look like when done right, and why the enemy of rebooting yourself is always the ego.

Anthropic's IPO prospectus finally surfaced: a $42B net loss on $4.6B in revenue, a quarter of it from two customers. OpenAI scrapped GPT-6.1 Astra over safety, Oura postponed its IPO, and I wondered whether intelligence is becoming a commodity. ⁠THIS IS THE YOUTUBE VIDEO OF MY RANT⁠ IPO prospectus: Anthropic reports a net loss of $42B in 2025, with operating losses of $8B+; revenue grew 12x to ~$4.6B, ~25% of which came from two customers (Reuters) Anthropic formally warns investors its technology may pose "existential risks to humanity," devoting almost a third of its S-1 to risk factors including AI manipulation and blackmail (FT) Anthropic's IPO filing creates a "Founder LLC" of its seven co-founders, whose majority vote directs a single Class F share with 50.1% of voting power, while the company stays a PBC (Reuters) OpenAI scraps plans to publicly launch GPT-6.1 Astra, saying it didn't quite meet its safety bar during internal testing, after targeting an October release (WSJ) Oura says it is delaying its Nasdaq IPO due to uncertainty in the market, despite "strong demand" and a strengthening of its business since the process started (CNBC) Sources: OpenAI's ARR is nearing $70B, growing 70%+ since the beginning of Q3, with B2B revenue up 100%+; it added more consumer revenue in Q3 than all of 2025 (Axios) Claude Code vs. OpenAI Codex ARR: Codex never slowed after Claude Code's crossover while Claude Code appears to have plateaued, and Opus mentions on GitHub spiked after Opus 5.5 as GPT-6 mentions dropped (TickerTrends) THIS IS THE YOUTUBE VIDEO OF MY RANT

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤLinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television.ㅤBest Moments:(00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile(01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views(02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate(04:11) 85% of B2B buyers consume business content on personal social channels like Instagram(04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202(06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table

Laila Marshall is the Founder & CEO of Beebizy, a B2B event management SaaS built for the lean teams running events that drive real business revenue. A previously exited founder in on-demand healthcare technology, Laila brings a rare combination of practitioner depth and product vision — having personally produced 500+ events before building the software she always wished existed. Based in Los Angeles, Laila is currently in active enterprise conversations with brands like Marriott, Hilton, and Eleventy Milano, while raising a seed round to fuel the next phase of growth. She also serves on the General Leadership Council of the Ayana Foundation, which focuses on capital access and development programming for female founders.

Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, the opposite is true. In this episode, Igor explains why the best marketers target one type of person with one specific problem, how to turn a single line of ad copy into a whole series of emails, and why being stuck on what to write almost always comes down to one thing: not doing enough research. He also shares a real example from a B2B software he's developing that cut his webinar registration costs from $8.50 to $2.

As they promote their new AI technologies, executives at tech startups have said some outlandish things. Making bold claims gets headlines. It secures meetings. It closes funding deals. It also runs the risk of being seen as manipulative, insincere and opaque. So in this episode, we have a big update to the story of Inception Point AI. This startup burst onto the scene a year ago using AI podcast hosts to produce 3,000 episodes a week of fully synthetic content. We'll speak with CEO Jeanine Wright herself to confirm that the company has pivoted its business model and spun off a B2B brand as Liquid Studios, an AI-driven "content transformation" engine. She tells us that Inception Point's AI podcast feeds have mostly been abandoned, and that monetization of fully-synthetic, human-like content is no longer a revenue source for the company. But we're also going to have some uncomfortable conversation about how we got here, because many of us in the podcast industry are still pretty peeved about this story. Inception Point told us they were going to revolutionize podcasting by replacing human hosts with AI. Most of us didn't like that. Now they're quietly backing away from that business model and that brand, and they claim that the business was always intended as a B2B platform for enterprises to adapt their content at-scale. So was it all a publicity stunt? Did the backlash hit home? Can we trust anything that tech CEOs say in 2026? We'll discuss all this with Jeanine, as well as Award-winning podcast host Ronald Young, Jr. (Weight For It, Pop Culture Happy Hour) Dr. Jeremy Morris, professor of media and cultural studies at the University of Wisconsin We edit all our podcast interviews to optimize the story for listeners and provide context and commentary. This episode is no exception. In the name of fairness and full transparency, we are also sharing the uncut video of the interview with Jeanine Wright so that you can decide whether our coverage of this issue is fair or not. You can view that uncut version here: https://youtu.be/F-BTnjIV81M Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learning and curiosity to successful careers. Key topics include:- Why you need to rip up your playbook every year- The need to value brands from a financial perspective- The idea of getting comfortable enough with all of the tools, data and media to make informed decisions- The evolution of cross media measurement including the Aquila model being pioneered by the ANA and a number of companies and associationsTune in to hear how he grew the ANA from 188 member companies to 1,600 (representing over 20,000 brands) and a story about media waste and transparency. ⏱️ Chapters1:08 - State of Marketing and Industry Evolution8:54 - AI, Consumer Discovery, and Funnels11:41 - The Complex Job of the CMO17:44 - B2B and B2C Marketing Convergence21:18 - Solving Cross Media MeasurementThis episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the people who change your life are the ones who put you somewhere you have not earned yet? In this episode, Ethan Giffin, founder and CEO of the B2B eCommerce Agency, shares how losing every penny on a failed nightclub in his early twenties led to a chance encounter at a bar that relocated him, employed him, and changed his career trajectory entirely. Ethan now helps mid-market manufacturers and distributors build private buyer portals and open digital revenue channels that did not exist before. This conversation covers why customers quietly quit rather than slam the door, why he reports back to everyone who gives him advice, and what happened when he realized he had let himself get stuck. [00:05:54] What He Does and Who He Serves Founder and CEO of the B2B eCommerce Agency Helps manufacturers and distributors build private buyer portals Clients arrive either not knowing where to start or frustrated their portal underperforms Moves organizations off spreadsheets, Post-it notes, phone calls, and text message orders [00:08:01] You Cannot Be Amazon, But You Must Think Like Them Amazon has more innovation in an hour than a $100 million manufacturer may have in a decade The average 23-year-old graduate was five years old when the iPhone launched Soon that person becomes the director of purchasing Roughly 80% of B2B buyers want a direct-to-consumer style buying experience [00:09:30] What Inspires Him Started as a DJ in the 80s and 90s and learned desktop publishing to make flyers That led to building websites and eventually falling in love with ecommerce Loved being able to buy a penny ad, drive the click, and watch the transaction fire The mix of technology, psychology, and direct response is what hooked him [00:10:27] The Pivot into Manufacturing Existing direct-to-consumer clients kept asking for wholesale ordering systems Those projects blend CRM, technology, psychology, and sales The agency was already well set up to deliver them Pivoted significantly into that focus over the last 18 months [00:11:29] The Backstory His father brought home an Apple computer when he was in fourth or fifth grade Fell in love with computers, graphic design, and marketing An uncle in the Sears executive training program flew around the country in suits Ran yard sales for his grandmother and learned to negotiate over 25 cent items [00:13:30] Client Impact: Opening a Revenue Channel That Did Not Exist Pushes organizations to run 10 to 15% of top line revenue through the digital channel A call center order can cost $50 to $70 once every manual touch is counted An ecommerce order might cost around five dollars Some clients hit five or six million dollars in orders very quickly [00:15:00] Why Activation Matters More Than Building Has heard horror stories of million dollar builds that sold only $150,000 to $200,000 Pilots the system with a small set of customers first Then activates the entire customer base to place first orders The target is 10% of revenue flowing through within 18 months of launch [00:15:53] Quiet Quitting by Customers Longtime clients rarely slam the door; they drift Friction builds slowly until buying elsewhere becomes easier Ethan has watched it happen inside his own business with vendors Buyers now expect transparency on stock, warehouse location, and shipping [00:17:02] The Five Cent Bag Story A Baltimore grocery store carries the specific pepperoni he wants for homemade pizza Their self-checkout cannot process the five cent bag surcharge without staff intervention An employee has to scan a card and unlock a cabinet just to hand over a bag A joyful purchase became something he now dreads [00:20:08] The Relationship That Changed Everything: Neil Grew up in a small town about 70 miles outside Baltimore Opened a nightclub in his early twenties, lost every penny when it closed Ran into an old friend at a bar the night before Thanksgiving Neil got him hired, moved him to Baltimore, and put him up in corporate apartments [00:21:17] Ron Germack and the Rooms He Should Not Have Been In Ron was Neil's boss and a VP at Aerotek, a multibillion dollar company He was the fifth employee hired there many years earlier Took Ethan on trips during the early internet heyday Brought him into conversations at 24 and 25 that he had no business being in [00:22:28] Why He Always Reports Back He is not needy when he asks for someone's time He wants a sounding board and an answer to what he might be missing He always circles back to tell them how the advice played out People appreciate knowing the impact their time actually had [00:23:00] Gary Salzman and the First $100 Steak Dinner Met Gary at a random DJ convention as a young man Gary was one of the top agents in music production and DJing at the time He invited Ethan into a cab to keep the conversation going That led to a steak dinner and a room he never expected to be in [00:25:16] Client Impact: The Hard Conversation Recently met an entrepreneur stuck for three or four years Told him directly he did not have a viable business as it stood Either move it forward or move on to something else Gave him specific gaps to fix and a book to read before coming back [00:26:23] Admitting He Got Stuck Transitioning from an in-person office to fully remote left him isolated post-COVID He stopped talking to people and meeting people Joined Entrepreneurs' Organization about 18 months ago Realized he had let himself get stuck in a room [00:27:20] Traveling for the Company Versus Traveling for Yourself Attended industry events as a thought leader or in a sales capacity Those trips were for the company, not for him COVID ended many of the events he used to recharge with annually Joined EO specifically because it exists for the entrepreneur, not the business [00:28:30] Building the Room He Wanted Runs a flagship event each spring called the B2B eCommerce Summit Invite only, 30 people, for heads of marketing and IT at manufacturers and distributors Built it because trust is eroding in an all online, all AI world You have to create spaces for learning and for trust [00:30:08] Where AI Helps and Where It Does Not As an entrepreneur with ADHD, AI helps him organize thoughts and communicate clearly It acted as a sounding board for the themes in his book The agency uses it to analyze data and enrich online catalogs But you should not be writing your wedding vows with ChatGPT [00:32:04] Where to Find Him His book is Closing the Digital Revenue Gap It covers 10 revenue blind spots costing companies more than they think Free copies available at b2becommerceagency.com Also active on LinkedIn under Ethan Giffin   KEY QUOTES "Quiet quitting basically is the concept. There wasn't some big slamming of the door. Over time we just slowly started buying from other people where it was easier." - Ethan Giffin "When somebody gives me time of theirs, I like to report back. Let me tell you how this advice you've given me has helped me to evolve and grow." - Ethan Giffin "People are generous with those that are generous with them." - Ethan Giffin CONNECT WITH ETHAN GIFFIN Website: https://www.b2becommerceagency.com LinkedIn: https://www.linkedin.com/in/ethangiffin Email: ethan@groovecommerce.com   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher

Siege Media CEO Ross Hudgens flies solo for a case study episode on Zapier, one of the most cited domains in LLMs and a name almost anyone in B2B or SaaS will recognize from their own citation reports.Drawing from a longer chapter in his upcoming book on GEO with Wiley, Ross breaks down why Zapier shows up in roughly 80% of the bottom-funnel prompts it cares about, and why it ranks fifth among cited domains in B2B, behind only G2, Facebook, YouTube, and Reddit.Ross walks through the pieces behind that visibility: an integration library that lets Zapier write about thousands of tools without competing with them, a deep bench of editorially rigorous "best of" and "versus" articles, digital PR built on survey-driven data studies, and an actively curated Reddit community. He also takes on the big objection, whether citations actually drive business, with Zapier's own numbers: 40% of visitors now find them through LLMs, and 25% of signups are attributed to AI.Get the book to read more about Zapier: https://www.siegemedia.com/geo-bookShow Notes0:00 Why Zapier as a case study 0:36 Zapier's bottom-funnel AI visibility 1:05 Top 20 most cited domains, 5th in B2B 2:02 The integration library advantage 2:56 Best-of listicles and versus articles 4:42 Why versus content drives LLM visibility 5:32 Premium design and editorial standards 6:58 Digital PR and data studies 7:28 Building a Reddit community 9:10 Do citations actually drive pipeline? 10:48 The book and final thoughtsShow LinksPreorder "Generative Engine Optimization: The Definitive Guide to AI SEO" by Ross Hudgens: https://a.co/d/0a4oRiI5Subscribe for weekly episodes: https://bit.ly/3dBM61fListen on Apple: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMFollow Ross on X: https://twitter.com/rosshudgensFollow Siege Media on X: https://twitter.com/siegemediaEmail Ross: ross@siegemedia.com Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Multi-level marketing (MLM) supplement companies are facing a massive double-threat: the rise of GLP-1 weight loss medications like Ozempic and an existential trust crisis caused by Generative AI. In this episode, I'm breaking down the secret playbooks legacy giants like Herbalife, Amway, and USANA are using to survive, along with how smaller brands can fight back.For decades, MLM wellness CPG brands held a massive competitive advantage over traditional e-commerce: a trusted, authentic human conversation. That high-touch connection historically justified premium pricing for ordinary products. But as distributors increasingly turn to "synthetic social selling," using AI to auto-generate direct messages, social captions, and check-ins, consumers are detecting the algorithmic insincerity, causing trust to collapse. This is happening right as GLP-1s force a massive shift toward clinical-grade companion supplements for lean muscle preservation and gut health. If untrained reps use generic AI to pitch medical advice, it creates a regulatory minefield with the FTC.So, I'll analyze the corporate infrastructure plays trying to solve this problem:Herbalife's Aggressive Pivot: The strategic rationale behind acquiring Pro2col, Link BioSciences, and Bioniq to build a predictive health ecosystem and turn reps into data-backed "wellness coaches".Amway's Personalization Moat: How Amway Korea is leveraging over 110,000 cases in their "my LAB" microbiome database and "my WellnessLab" algorithm.USANA's Business Intelligence: Using automated dashboards to track real-time customer data.Challenger Survival Guide: How mid-tier MLMs can use B2B ecosystems like TSI Group's Tailored Script platform to achieve true N-of-1 precision granule personalization through an asset-light model without financial suicide.The ultimate future of direct selling doesn't belong to the brand that automates the most relationships, it belongs to the company that turns AI inward, while fiercely protecting the messy, empathetic, human conversations on the ground.

  The best salespeople systematically keep track of their activity and regularly use those numbers to refine their approach.  It's a best practice of the best.  Not only can salespeople use the concept, but so can sales managers and Chief Sales Officers. It's a foundational step to building a sales system.  Here's how to do it. *********************************************         Dave Kahle is a B2B sales expert and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.       The Sales Excellence Club

How do you build a successful business when you don't have much capital? And how do you know when an opportunity is worth pursuing — or when it's time to walk away?In this episode of A Seat at The Table, host Jane Singer talks with entrepreneur, luxury real estate advisor and author Arta Dawkins about building businesses through trust, relationships and the ability to recognize opportunities other people overlook.Arta shares lessons from nearly 30 years of entrepreneurship, sales and dealmaking — from building an import-export business in Albania to establishing herself in Canada's highly competitive luxury real estate market.One of her central lessons: money isn't the only form of capital.Knowledge, credibility, relationships, courage and execution can also be used to create opportunities and build a business.Building a Business Without Large Amounts of CapitalArta began her entrepreneurial career by recognizing a gap between customers who needed essential products and suppliers who needed reliable buyers.Rather than financing inventory herself, she created a structure connecting buyers, suppliers, financing and delivery. Customers prepaid for their orders, allowing her to purchase from suppliers and complete transactions without borrowing large amounts of money.The model depended on something even more valuable than capital: trust.As the business grew, Arta eventually led 78 employees and says sales increased approximately 1,000% in two years.How to Build Trust in BusinessArta explains why trust became the foundation of both her businesses and her approach to selling.For her, building trust means understanding the customer's needs, doing the necessary due diligence and consistently doing what you said you would do.Her philosophy is simple: create relationships before trying to create a sale.Look Beyond the Immediate SaleOne of the most valuable lessons from Arta's career is learning to identify the larger need behind what a customer initially asks for.Instead of focusing only on completing one transaction, she asks:• What problem is the client actually trying to solve?• What additional value can I create?• What resources can I connect to provide a more complete solution?That approach helped her turn individual transactions into long-term customer relationships.Arta says approximately 90% of her business has come through repeat clients or referrals. She argues that for many companies, the best growth opportunities may already exist within their current customer relationships.Confidence, Due Diligence and the Power to Walk AwayThe conversation also explores one of the hardest parts of negotiation: knowing when not to make the deal.Arta describes the difference between confidence and attachment.Attachment says: I must have this deal.Confidence means working hard to create a good outcome while still being prepared to reject a bad decision simply to avoid losing the transaction.She calls this walkaway power — the ability to remain objective when emotions, momentum or the desire to close a deal begin influencing your judgment.From Entrepreneurship to Luxury Real EstateAfter immigrating to Canada, Arta essentially started again.She initially sold credit cards and long-distance telephone plans at Toronto Pearson Airport to better understand Canadian consumers and strengthen her sales skills.She later entered luxury real estate, eventually becoming a RE/MAX Hall of Fame member.Arta explains how she built that business by going directly to potential customers, focusing on higher-value opportunities and looking beyond individual property transactions to understand what clients would need next.About Add the ZerosThese experiences form the foundation of Arta's forthcoming book, Add the Zeros.Despite the title, her philosophy isn't simply about charging more, working more hours or chasing bigger transactions.It is about recognizing the additional value hidden inside an existing opportunity.Her message to entrepreneurs and business leaders is to begin with what you know, solve a genuine problem, build trust, protect the people who put their confidence in you, and then look for the additional opportunities contained within the relationship.In This EpisodeJane and Arta discuss:• How to build a business without substantial starting capital• Why trust can be more valuable than money• How entrepreneurs can recognize hidden business opportunities• Turning customers into long-term relationships• Growing through repeat customers and referrals• How to create more value from existing client relationships• Negotiation and high-stakes decision-making• Balancing confidence with due diligence• Why entrepreneurs need the ability to walk away from bad deals• How Arta built businesses across different countries and industries• The ideas behind Add the ZerosConnect With Arta DawkinsAdd the Zeros:  https://addthezeros.comLuxury Real Estate: https://www.artahomes.comInstagram: https://www.instagram.com/artadawkins/LinkedIn: https://www.linkedin.com/in/artadawkins/About A Seat at The TableFollow A Seat at The Table on LinkedIn:  https://www.linkedin.com/company/seat-at-the-table-podcast/A Seat at The Table is hosted by Jane Singer and features conversations with entrepreneurs, executives and industry experts about what's working, what isn't, and the strategies and lessons leaders can use to make better business decisions.Discover more episodes and learn about becoming a guest at seat.fm.SEND US A MESSAGETHE CONSISTENT MARKETING SYSTEMStop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System. More resources for B2B marketers at our website at seat.fmVisit A Seat at The Table's website at https://seat.fm

Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he's tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay's advice on email marketing.Key moments in this episode - 00:00 LinkedIn Marketing for B2B Growth00:20 Meet Jay Schwedelson01:53 Why Your LinkedIn Company Page Matters for Buyer Trust03:44 How LinkedIn Helped Save Jay's Business07:56 Stop Posting Boring LinkedIn Content11:17 Behind-the-Scenes Content for LinkedIn Company Pages15:30 LinkedIn Company Pages and Employee Advocacy20:49 AI, Imposter Syndrome and Marketing Confidence28:05 Email Marketing and AI Inbox Summaries30:58 Stop Overthinking Your LinkedIn PostsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletterCONNECT WITH JAY SCHWEDELSONJay Schwedelson on LinkedInBuy your copy of "Stupider People Have Done It" on AmazonDo This Not That Podcast#LinkedIn #LinkedInCompanyPages

Ep. 229 welcomes back Gino Donati, Founder of BetOpenly, for a bonus episode exploring the evolution of his peer-to-peer betting exchange and his ambitious new venture, Open Markets. Gino discusses building a universal betting marketplace, connecting liquidity across platforms, serving institutional clients, and the lessons he's learned about fundraising and scaling a business. Hear him discuss: How BetOpenly differentiates itself as a peer-to-peer exchange focused on fair, devigged lines and odds rather than traditional market-making models. The growth of BetOpenly over the past year, including changes to its customer acquisition strategy and expansion across social platforms and partner integrations. The launch of Open Markets and Gino's vision for creating an “Expedia for sports betting,” allowing users to compare prices and access the best available lines across multiple platforms. How a universal wallet and partnership infrastructure could make it easier for bettors to move money and execute trades without maintaining separate balances across multiple operators. Why Open Markets is also targeting the institutional side of the industry, offering infrastructure, data, liquidity solutions, and other B2B services to operators and market participants. Gino's fundraising journey, including raising pre-money valuation and why he chose outside capital after years of bootstrapping BetOpenly. The licensing, regulatory, and infrastructure challenges involved in building a centralized layer that connects sportsbooks, exchanges, and prediction market platforms. Why Gino believes Open Markets can act as a neutral “Switzerland” for the industry by bringing liquidity to multiple platforms rather than competing directly with them. His long-term vision for BetOpenly, including the possibility of eventually giving ownership to its users and creating a community-owned betting exchange. Gino's plans to invest in early-stage startups, provide founders with access to data and infrastructure, and potentially build an accelerator-style ecosystem around Open   Join the  Next Predict conversation on October 22-23rd in New York. Tickets are still available, get yours now and use discount code STARTUP15 for 15% off your pass! Grab tickets here: https://nextpredict.io/summits/the-worlds-prediction-markets-summit/   Learn more

Morena y sus aliados empiezan a cerrar el tablero rumbo a las gubernaturas de 2027: Clara Luz Flores encabezará la estructura en Nuevo León, Ana Lilia Rivera en Tlaxcala, Elí César Cervantes en San Luis Potosí y Jasmine Bugarín, del Partido Verde, en Nayarit. Analizamos qué dicen estas decisiones sobre las alianzas rumbo al próximo año. Además, la reducción de la jornada laboral empieza en 2027, exportar aguacate requerirá certificación laboral y Polo mantiene en alerta al noroeste. En tecnología, Nvidia autoriza otros US$150,000 millones para recomprar acciones y Meta contrata al CEO de MongoDB para atacar el mercado empresarial. También: petróleo, Hormuz, drones y el segundo partido de Rafael Márquez con México.Este episodio de El Brieff es presentado por STRTGY, que combina inteligencia de mercados y agentes especializados para para aumentar las reuniones de cierre en equipos B2B. Más información en arturo@strtgy.ai o WhatsApp +52 81 3232 2698.Recibe gratis nuestro newsletter con las noticias más importantes del día.Si te interesa una mención en El Brieff, escríbenos a arturo@strtgy.ai Hosted on Acast. See acast.com/privacy for more information.

On Thursday, September 17, 2026, 914INC. hosted its annual Best of Business Awards at the historic CV Rich Mansion in White Plains, bringing together Westchester's top local leaders, entrepreneurs, and professionals to celebrate the region's thriving commercial landscape. The festive evening offered an invaluable opportunity for vibrant networking and collaboration while spotlighting the exceptional accomplishments of the area's business community. The event officially honored the leading B2B companies and innovators highlighted in the magazine's September/October issue, underscoring their vital contributions to Westchester's economic growth and success. Stepheny Ordonez, Operations Supervisor at Inspiria Outdoor Advertising, spoke with Westchester Talk Radio host Bob Marrone about managing behind-the-scenes logistics for major out-of-home ad campaigns. Having been with the company for eight years, she described how her detail-oriented role keeps account deadlines, artwork, and production on track for CEO Ronnie Ram and VP Andy Seraita. Ordonez expressed pride in working for an agency with a strong community reputation and shared contact details for businesses interested in outdoor media displays.

On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That's What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?' and what makes an idea last. Rich takes us back to the early days of the agency, when a project for Electronic Arts helped turn a group of creatives who wanted to do things their own way into a business. We get into the thinking behind ‘Got Milk?', the E*TRADE monkey ad and the lizards, and ask whether work made for a different media era could be even more powerful today. Rich is candid about the role of craft, humour and client confidence, as well as his concern that AI could make it easier to settle for work that is merely good enough.In this episode, we cover:– How Rich, Jeff Goodby and Andy Berlin started the agency, and what they took from their time with Hal Riney– The simple truth behind ‘Got Milk?' and how its words and distinctive look came together– Why the best campaigns build a brand over time, rather than end with one commercial– What it takes to sell an unusual idea when more people want a say in the work– Rich's mixed feelings about AI, and how he is using it to develop a musical– Why he tells young creatives to study the world and the people in itA useful listen for marketers interested in brand building, creative effectiveness, advertising craft, agency relationships and AI in marketing.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comTimestamps00:00 – Rich Silverstein and 40 years in advertising10:01 – Hal Riney, Electronic Arts and starting Goodby Silverstein & Partners14:28 – Bringing design, journalism and craft together15:25 – Why Rich skips most advertising16:31 – AI and the danger of “good enough”21:46 – What editorial design and Rolling Stone taught him24:05 – Why great work should still hold up years later24:26 – The story behind ‘Got Milk?'26:00 – The E*TRADE monkey ad28:37 – Creative constraints and the need for confident clients30:36 – The lizards and building a brand over time33:15 – Using humour to make an idea last36:32 – Selling ambitious work and working with clients37:39 – Research, planning and creative collaboration40:37 – The ideas Rich loved but could not sell41:59 – 13 Days, his musical project, and using AI to make it46:47 – Advice for creatives starting an agency today49:19 – Why the ideas come faster, but selling them remains hard51:51 – The advertising Rich still admires52:46 – Mentors, observation and studying the worldThanks to Tracksuit for partnering with That's What I Call Marketing. Find out more about its always-on brand tracking platform at https://www.gotracksuit.com.That's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

My guest today is Noah Shinn. Noah is the founder of Instinct, a personal assistant that you text, call, or email the same way you would a person. It has its own phone and its own computer, and it can do almost anything on your behalf that you would do yourself online. Instinct is about a year old, still invite-only, and growing roughly 10% day over day without any marketing spend. We discuss the surprising ways people are already using Instinct, the trusted network that lets two people's agents coordinate directly, and what Noah has learned about how long it takes users to trust an agent with their credit card, inbox, and calendar. He explains why he refuses to build an ad model and why he believes a personal agent should never influence users against their own interests. We also cover the take rate model behind the more than $1 billion a year now flowing through the platform, how travel and food delivery businesses should prepare for a world of agents, why he spends 40% of his time thinking about compute, and why he believes all of software will eventually collapse into one simple interface. Please enjoy my conversation with Noah Shinn. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgeline.ai⁠. ----- Timestamps: (00:00:00) The Most Exciting Software Race Ever (00:00:49) What Instinct Is (00:04:11) The Wildest Things Users Have Done With Instinct (00:07:15) The Instinct to Instinct Trusted Network (00:13:24) How Agents Will Reorder the Internet (00:14:44) Reinventing Restaurant Reservations (00:17:23) Travel and $1 Billion in Transaction Volume (00:21:00) How Users Learn to Trust an Agent (00:23:25) Keeping Sensitive Data Safe (00:26:08) Alignment and the Business Model (00:31:07) Take Rates and the Payments Stack (00:34:52) When Incumbents Push Back on Agents (00:40:46) How Businesses Should Prepare for Agents (00:44:43) Designing for Understandability (00:48:15) Taste Versus Data (00:50:03) Invite-Only Growth at 10% a Day (00:54:46) How Far Ahead to Buy Compute (00:56:58) The Cost to Serve Each User (00:59:24) How Much Compute Proactive Agents Will Need (01:02:30) Thoughts on Muse (01:03:59) Mistakes and Staying Proactive (01:05:34) The Future of Security (01:08:32) Where the Interface Goes Next (01:12:35) Agents That Pursue Goals (01:14:35) Personality and the Movie Her (01:16:27) Why It's Called Instinct (01:17:34) Allies, Enemies, and Distribution Channels (01:18:43) Raising Capital (01:20:34) The Kindest Thing

Nearly half of all B2B sales conversations end with no decision at all, and that number keeps climbing. This solo episode breaks down the discovery call framework built over years of carrying a bag as a software sales rep, now taught to clients to stop deals from going quiet.The Real Cost of No DecisionA study of 2.5 million sales conversations by Matthew Dixon and Ted McKenna found that 40 to 60 percent of B2B deals end in no decision, not a loss to a competitor, just silence.Of those no-decision deals, 44 percent come from the prospect of sticking with their status quo, while the other 56 percent come down to indecision and analysis paralysis.Step 1: Build Rapport With Something That Matters to ThemSmall talk gets replaced with something specific and current about the prospect's business, like a recent win or a stat about their market share, so the conversation centers on them, not the seller.This shows the prospect that homework was done before the call, and it gets them talking about something they're proud of right from the start.Step 2: Set the Rules Before You Play the GameEarly in the call, the prospect hears that the last five minutes are set aside to make a decision together, whether that's moving forward or agreeing it's not a fit.The prospect also gets permission to end the call early if it's clear they're not a match, which takes off the pressure and builds trust instead of suspicion.Step 3: Run Discovery So They Talk More Than You DoBefore anything gets demoed, the prospect is asked what they want to learn from the call, then asked what else, so the exact proof they need becomes clear.Data from Gong backs this up: sellers should talk 30 to 40 percent of the time while buyers talk 60 to 70 percent, and that ratio is what keeps a deal moving instead of stalling.Step 4: Use the Last Five Minutes to Get a Real DecisionEvery call closes with a menu of next steps for the prospect, like bringing in a technical stakeholder, so there's a clear path forward instead of a vague "let me think about it."Getting the prospect's direct cell number and permission to text also gets added in, which makes it much harder for a deal to quietly disappear."Set the rules before you play the game." — Donald C. KellyResourcesLearn more about the research behind this episode: jolteffect.comSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Descarga GRATIS la infografía de este episodio haciendo clic aquí.¿Cómo manejar objeciones de ventas cuando un cliente te dice “está caro”, “lo voy a pensar”, “déjame revisarlo” o “mándame información”?El problema puede haber comenzado mucho antes de que apareciera la objeción.En este episodio de Cállate y Vende, Gerardo Rodríguez explica por qué muchas objeciones de ventas son consecuencia de algo que el vendedor dejó de investigar, demostrar o acordar durante el proceso comercial.Aprenderás a identificar la diferencia entre una objeción real, una condición y una excusa, y cómo detectar en qué parte de tu proceso de ventas comenzó realmente la resistencia del cliente.También descubrirás:• Cómo manejar objeciones de precio sin reaccionar inmediatamente con descuentos.• Qué hacer cuando un cliente dice “lo voy a pensar”.• Cómo descubrir quién participa realmente en la decisión de compra.• Cómo aumentar la percepción de valor antes de presentar el precio.• Cómo reducir el riesgo percibido por el comprador.• Qué preguntas hacer antes de responder una objeción.• Cómo analizar ventas perdidas para mejorar tu proceso comercial.• Cómo prevenir objeciones antes de llegar al cierre de ventas.La clave no está en memorizar respuestas ingeniosas para cada objeción. Está en desarrollar un proceso de ventas que permita descubrir problemas, cuantificar su impacto, entender cómo decide el cliente y generar suficiente certeza antes de pedir una decisión.Si trabajas en ventas B2B, ventas consultivas, prospección, negociación comercial o cierre de ventas, este episodio te ayudará a entender por qué algunos prospectos parecen convencidos durante toda la conversación y aun así terminan diciendo que necesitan pensarlo.Suscríbete a Cállate y Vende para aprender técnicas prácticas de ventas, prospección, negociación, psicología de ventas, inteligencia artificial para vendedores y cierres de alto valor.MENOS CURSITIS Y MÁS RESULTADOS DE VENTAS Regístrate en el Top Team de Ventashttps://www.detonadoresdevalor.com/top Hosted on Acast. See acast.com/privacy for more information.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastAfter years in the diamond business, Ryan Jabbour entered real estate without leaning on his old database and, instead, focused on becoming a marketer first.Ryan shares how he combines Facebook and Instagram ads with postcards, neighborhood bench ads, and retargeting to create what he calls the “local celebrity effect.”We also break down his Community Insider model, where he turns a simple MLS search into a branded lead generation tool that keeps homeowners connected to what's happening in their neighborhood.Ryan is targeting to close $100 million in sales this year, with sights set even higher in the future. His approach shows how simple ideas, strong branding, and consistent marketing can create serious momentum.Resources:Visit Ryan Jabbour's Community Insider ExampleFollow Ryan Jabbour on Instagram: @JabbourSellsHomes Jabbour Group WebsiteOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.In this episode, John sits down with Tim Sanders, Chief Innovation Officer at G2 and author of five books including Love Is The Killer App, to talk about why half of all software buyers now start their research inside ChatGPT, how BDRs have quietly become the frontline of business intelligence for companies trying to win AI search, and why the one thing AI still can't replace in a sales rep is domain expertise.If you are in sales, sales leadership, or building a go-to-market team that needs to hold up in the AI era, this conversation gives you a practical way to think about what AI search means for your pipeline, why your BDRs might be sitting on your most valuable data, and how to make sure the human in the deal still has something the algorithm doesn't.Want to build a sales team that can hold its own in the AI era? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy half of all software buyers now start their research inside ChatGPT or Gemini, and are eighty percent through their purchase before a sales rep ever talks to themWhy the BDR, not the AE, has become the frontline of business intelligence for companies trying to win inside AI searchWhy Tim says today's best AE is a sommelier, not a closer, and what that metaphor means for a buyer drowning in AI-generated optionsWhy verifier's law explains what AI still can't be trusted to do in sales outreach, and why domain expertise is the one thing that makes a generalist model usefulTim Sanders is Chief Innovation Officer at G2, where he researches how AI is reshaping B2B buying and helps G2's customers adapt their go-to-market strategy. Before G2, he was Chief Innovation Officer at Upwork and spent years as an executive at Yahoo, following his early career with Mark Cuban's audio net, which became broadcast.com. He is the author of five books, including Love Is The Killer App and Today We Are Rich.Visit timsanders.com to learn more about Tim's work and books.Connect with Tim Sanders: Website: https://timsanders.com/ LinkedIn: https://www.linkedin.com/in/sanderssays John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution, helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows: LinkedIn: linkedin.com/in/johnbarrows Instagram: instagram.com/johnmbarrows TikTok: tiktok.com/@johnmbarrows Check out John's Membership: https://learn.jbarrows.com/pages/individual-packages Join John's Newsletter: https://www.jbarrows.com/newsletter

What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard, Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads global pricing for Danfoss Climate Solutions. In this episode, he explains why raising prices during inflation is about much more than adding a percentage to your price list. Jacob breaks down the commercial judgment, timing, contracts, communication, and execution required to raise prices without creating unnecessary disruption in the market. **The next opportunity to meet Jacob Moller Korsgaard in person will be at EPP 20 Years Global in Amsterdam on 17–18 November. Register here to secure your ticket.   Why You Have to Check Out Today's Podcast: Learn why annual price reviews are no longer enough when costs can change dramatically in weeks. Discover how timing, contracts, and distribution channels can make or break a price increase. See why successful price increases require more than cost recovery. They require commercial judgment and disciplined execution.   "We need to be prepared for doing more often price adjustment and we need to focus on the execution part so we implement it efficiently and get our margins secured." – Jacob Moller Korsgaard   Topics Covered 02:45– The Commercial Judgment Pricing Teams Need. Why pricing teams need to understand customers, channels, segmentation, product management, finance, and IT to make better decisions. 05:00 – Why Annual Price Reviews Are Gone. Jacob explains why B2B companies need to react faster to cost changes while avoiding market disruption. 07:00 – How Often Should You Raise Prices?The case for an agreed pricing calendar instead of constantly recalculating prices every time costs move. 09:00 – The Contract Problem Nobody Can Ignore. Why price increases fail when contracts lock in pricing for months or years, and why improving contract flexibility matters. 11:00 – Is Inflation Just an Excuse for Cost-Plus Pricing?Jacob explains how rising costs can eventually affect customer value perception and why cost changes still need to connect to value-based pricing. 13:30 – Should You Lead the Price Increase? Why competitive dynamics can create an opportunity to move first, especially when the entire market is facing similar cost pressures. 15:30 – How to Communicate a Price Increase. Jacob shares why Danfoss aims for direct, honest, and consistent communication, while allowing local markets to adapt the message. 19:00 – What AI Can and Can't Do for Pricing. Jacob explains how Danfoss is using AI, analytics, and pricing software while emphasizing the importance of commercial judgment and good data. 21:00 – The Pricing Advice Jacob Wants You to Act On. Prepare for more frequent price adjustments, strengthen execution, secure your margins, and build the processes and tools needed to implement increases efficiently.   Key Takeaways: "We need to be prepared for doing more often price adjustment and we need to focus on the execution part." – Jacob Moller Korsgaard "If we know that 50% of our revenue is bound in contracts, we cannot change them." – Jacob Moller Korsgaard    Connect with Jacob Moller Korsgaard: LinkedIn: https://www.linkedin.com/in/jacobmollerkorsgaard/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Matt Wolfe reveals why most B2B marketing fails by making the company the hero instead of the guide—and how "strategic subtraction" creates messaging that actually builds trust.When relationship-driven B2B companies try to grow, they're often handed transactional marketing playbooks or over-optimized messaging that feels robotic and cold. In this episode, Matt Wolfe, Partner at Brand3 and seasoned StoryBrand Certified Guide, joins Cam and Otis to explain how lessons from 25 years in professional theater translate directly into high-trust B2B marketing.Matt breaks down why asking questions beats pushing credentials, how to position your company as the guide rather than the hero, and why great messaging often comes from what you remove rather than what you add.In this episode, you'll learn:• The Yoda vs. Luke Principle: Why your customer should be the hero and your business the guide  • The "Shootout at the Chamber Corral": How asking the first question creates genuine connection  • Strategic Subtraction: Why removing excess copy and buzzwords makes your message stronger  • The Missing Bookends of StoryBrand: What needs to happen before and after the framework  • The Broadway "I Want" Song: How theater reveals what customers truly want  • Why discovery beats treating messaging like a fill-in-the-blank exercise  • How empathy and curiosity create more trust than credentials and technical jargon  • Why "ask questions first, nerd out later" is a powerful approach to B2B sales and marketing  About Matt WolfeMatt Wolfe spent 25 years on professional stages, including Broadway, before transitioning into brand strategy. Today, he is a Partner at Brand3 and an experienced StoryBrand Certified Guide who has advised more than 250 organizations across 30+ industries.Through Brand3's Scale Beyond Referrals program, Matt helps high-trust B2B companies turn word-of-mouth success into scalable, human-centered marketing.Chapters00:00 Toddlers, Playgrounds, and Regaining Wonder  • How curiosity helps leaders better understand what customers actually need.07:41 Brand Strategy vs. Marketing Funnels  • Why generic SEO and digital funnels often fall short for relationship-driven B2B companies.13:40 StoryBrand and Lessons From Theater  • How Matt's theater background led him to StoryBrand and more focused messaging.16:28 The Guide Mindset  • Why your company should play Yoda or Obi-Wan instead of Luke Skywalker.22:01 The Chamber Shootout  • Why asking prospects about themselves beats delivering a rehearsed elevator pitch.28:32 Broadway Structure in Business  • Using story, desire, obstacles, and narrative tension to create memorable messaging.35:44 Strategic Subtraction  • Why great copywriting is often about what you remove, not what you add.41:52 Empathy Over Ego  • Listening before solving and using strategically simple language instead of buzzwords.48:03 Curiosity and Closing  • Why messaging shouldn't become a fill-in-the-blank exercise and where to connect with Matt.Connect with Matt Wolfe:Brand3:https://brand3.net/Scale Beyond Referrals:https://scalebeyondreferrals.com/LinkedIn:https://www.linkedin.com/in/mattwolfemarketing/Brand3 LinkedIn:https://www.linkedin.com/company/brand3/Facebook:https://www.facebook.com/brand3marketing/Instagram:https://www.instagram.com/therightwaytomarketYouTube:https://www.youtube.com/@therightwaytomarketPodcast:The CEO's Heart for Service