Podcasts about B2B

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Should salespeople become influencers? I'm a firm believer in this, and my guest, Michael Manzur, Founder & CEO of Flood Me Social, is back to discuss the importance of thought leadership and influencer marketing. He shares how building genuine influence and community online is the modern path to driving real results.From Audience to Community· You can't just focus on your ideal audience as an influencer—you have to build a community. · Michael explains how sales professionals can use social media platforms like LinkedIn to create meaningful conversations, provide value, and position themselves as trusted thought leaders.· In today's world of AI, influencer salespeople must do more than simply attract an audience—they need to create engagement that fosters stronger connections, leading to more opportunities and qualified leads.Common Mistakes Companies Make with Influencer Campaigns· Michael points out how many organizations jump into influencer campaigns without first aligning their business objectives with their social media and influencer marketing efforts. This often leads to confusion about goals and results.· Companies frequently delegate influencer marketing to already overloaded social media managers, causing burnout and a lack of focus on what's truly driving results.· There's often a disconnect among stakeholders, where campaigns are judged solely on surface-level metrics like impressions or comments, instead of tracking whether those efforts actually lead to sales or real business outcomes.The Impact of AI on Influencer Marketing· AI is beginning to disrupt influencer marketing by allowing brands to experiment with AI-generated creators, sometimes achieving results at a fraction of the traditional cost.· Despite technological changes, Michael noted that “the best practices don't change”—AI influencers still need effective calls to action and strong community engagement to move the needle in sales.Steps for Sales Leaders and Executives· Start by understanding best practices in influencer marketing and ensure every campaign is tied back to clearly defined business objectives and sales targets.· Participate actively in the right communities, not just by broadcasting messages but by engaging—commenting on posts, sharing insights, and building thought leadership, particularly on platforms like LinkedIn.· When running influencer campaigns, carefully select the right creators, create detailed creative briefs, outline clear calls to action, and constantly monitor for results that matter—such as actual leads or conversions, not just likes or impressions."The best way you can access influencer marketing and sales is just by sharing your thoughts in the community that you participate in." - Michael Manzur.Resources· Take a few minutes to check out the Goldman Sachs creator economy article and see for yourself how this massive shift is reshaping marketing and sales. Let this be your motivation to explore influencer campaigns, engage your communities, and make sure you're not left behind.· Revisit episode 644 of the podcast with Micahel and learn more about what he had to say about getting social on social media. · Reach out to Michael on LinkedIn for insights and consulting in faith-based, wellness, or broader B2B influencer marketing

Tired of perfecting your sales skills but struggling to get in front of the right people? Bill and Bryan tackle the universal challenge every B2B professional faces: visibility. Using a real client case study from the tax law industry, they reveal why traditional cold calling is dead and share actionable strategies to become visible where your prospects are already looking.Discover how to leverage weekly insight videos, LinkedIn article publishing (including the brilliant interview strategy that gets you access to C-suite executives), strategic conference attendance, and hosting your own executive events. Plus, learn why 80% of sales success comes down to getting the meeting – not perfecting your pitch.Ready to stop being the best-kept secret in your industry? This episode shows you exactly how to get found.=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinDiscover how to build the introductory video that works 24/7 for your pipeline on October 3rd, 12PM EST. Join at advancedsellingpodcast.com/insider

Thanks to improved accuracy and new form factors, wearables have evolved from novelty step counters to tools that can predict illness, nudge healthier behaviors, and even influence alcohol consumption. But can they really bridge the gap between consumer wellness and enterprise healthcare?In this episode, ŌURA CEO Tom Hale discusses the lessons his team has learned from developing one of the most widely used health-tracking devices. We explore what draws people to wearables, what sustains their engagement, and how these tools may be shaping behavior and healthcare itself. We cover:

We studied Palantir for 200+ hours to understand how its stock keeps growing, how the company handles sales and marketing, and to understand why it's such a cultural phenomenon. Thanks for tuning in! Catch new episodes every Sunday Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Palantir's Enigmatic CEO 00:53 Welcome to Top Line 03:39 Diving into Palantir's Business 09:52 Palantir's Government and Commercial Ventures 22:41 The Role of Sales in Palantir's Success 32:33 Sales Culture and Treatment 34:00 The Role of Salespeople in Product-Led Companies 35:01 Challenges and Opportunities in Sales 38:12 Palantir's Go-To-Market Strategy 45:06 Salesforce vs. Palantir: Market Cap Battle 46:33 HubSpot's Potential and Challenges 55:29 AI Predictions and Impact on Business 59:17 AI in Personal and Professional Life 01:03:58 Conclusion and Final Thoughts  

How to Land 6-Figure Deals with LinkedIn Thought Leadership AdsWant to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook.We're walking you through the exact LinkedIn ads strategy we use to land six-figure deals for ourselves and our clients—without spamming inboxes or relying on outdated lead gen tactics.This is our B2B demand generation system—powered by LinkedIn Thought Leadership Ads—that's working across SaaS, consulting, and service businesses. If you're in a small marketing team and tired of wasting budget on low-quality leads, this episode will change how you market forever.You'll learn how to:+ Map your LinkedIn content to the five stages of awareness+ Use thought leadership marketing to build trust at scale+ Combine paid media and outbound to unlock high-intent conversationsWatch this if you:+ Want a scalable way to generate demand on LinkedIn+ Need a better B2B LinkedIn ad strategy that drives revenue+ Are trying to get in front of ideal customers with zero brand awarenessWe show you how to tie content, ads, and outbound together to consistently book meetings and grow pipeline. It's the same framework behind our $10K/month retainers—and it works for any B2B brand.This episode is a must-watch for B2B marketers who want to use LinkedIn to win high-value deals—and build a marketing engine that scales.-----------------------------------------------------

Zum KI-Marketing-Team (Launch-Vorteil bis Mi 24.9.) ➔ https://xhauer.com/ki Aus diesem Workshop nimmst du mit:Wie du Leads auf LinkedIn generierst durch trainierte GPTs + Content, den der Algo liebt:Schritt 1: Wie du Leads auf LinkedIn generierst durch trainierte GPTs + Content, den der Algorithmus liebtSchritt 2: Wie du mit deinem persönlichen KI-Team selbst in speziellen Nischen-Zielgruppen Kaufinteressenten gewinnstSchritt 3: Wie du Entscheider authentisch überzeugst, sodass Sales einfach verwandelt. Ohne Verkaufsdruck oder KaltakquiseWenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

Kevin Durant forgot his Coinbase password for 11 years, missing out on massive Bitcoin gains. Michael Saylor uses AI to design $6 billion securities. Plus: Monero suffers its deepest reorg attack ever with 18 blocks reorganized. Three wild stories: NBA star Kevin Durant finally remembering his Coinbase password after 11 years of locked Bitcoin gains, Michael Saylor revealing how he uses ChatGPT to design revolutionary $6 billion securities offerings, and Monero experiencing its deepest blockchain reorganization attack in history with 118 invalidated transactions. Subscribe to the newsletter! https://newsletter.blockspacemedia.com NOTES: • Durant bought Bitcoin in 2016 at $300-1000 range • His 2016 salary: $20M, today: $53M • Bitcoin outperformed his net worth by 100x • Saylor designed $6B security with AI help • Monero suffered 18-block reorg attack • 118 transactions invalidated on Sept 15th Timestamps: 00:00 Start 00:26 Kevin Durant's BTC Password 09:26 Blockspace Ad 10:02 Bitcoin for Corps 18:40 Monero chain re-org -

I'm so excited about this episode. I have a good friend and co-host of our new podcast joining me. We're here to introduce Sales 101: The B2B Classroom.It's a podcast for sales professors on how you can help guide the next generation of sellers in our industry. Students and those already in the industry can still listen in — we share plenty of tips that can help you as well.Growth of College Sales Programs· BJ and I have taught sales at Brigham Young University for years. We're starting to notice the growth of college sales programs compared to 20 years ago. BJ shares that there's been a 50% increase in sales programs.· What's so great about this is that students are able to gain sales skills before entering the field. It's also an untapped recruiting source for modern B2B organizations.Hands-On Training in Academia· College sales programs allow students to gain real-life skills using frameworks like Challenger, SPIN,and MEDDIC, as well as industry tools (Salesforce, HubSpot).· They get time to role-play, use simulations, and gain practical hands-on experience.· For example, I shared a story about how students at BYU won sponsorship deals for their local theater.Integration of AI in Sales Education· I play a clip from Professor Barry on how he's using AI tools to enhance role play, research, and call analysis while teaching his students.· This shows how college sales programs can help students learn to use AI-powered techniques for outreach, efficiency, and analytics.Why Listen to Sales 101: The B2B Classroom· Besides hearing our handsome voices, you'll learn directly from sales college professionals and industry leaders about what's working and what's not. You'll also hear firsthand from students about their real experiences in the field.· This podcast bridges thegap between academic sales programs and real-world B2B selling. · We spotlight the latest trends in sales education, share best practices from top university programs, and reveal how savvy companies are tapping into this talent pool to build their sales teams of the future.“We have one goal and that is to get our students jobs. We understand in order to get our students jobs, that theory doesn't cut it alone.” - Dr. BJ Allen."They're not only getting the book smart. They're getting learning from industry leaders, from guest lecturers, and they're getting practice." - Donald Kelly. ResourcesSales 101: The B2B Classroom PodcastSponsorship Offers1. This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… The world of podcasting and digital marketing is changing fast as generative AI and shifting SEO rules redefine how audiences find and consume content. With so much uncertainty, how can businesses ensure their podcasts remain visible, relevant, and powerful tools for authority building? According to John Corcoran, a seasoned podcaster and business strategist, the fundamentals of SEO and relationship-driven marketing remain more important than ever. He emphasizes that while AI and search engines may evolve, building credibility, cleaning up websites, and delivering valuable content are timeless strategies for growth. John highlights how tools like Ahrefs can uncover hidden technical issues and how reading the right resources can sharpen SEO strategy. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, to discuss adapting podcasting and SEO in the age of AI. They explore how generative AI impacts podcast growth, why tools like Ahrefs are essential for visibility, and the SEO books every marketer should read. John also shares how podcasting helps professionals in even the smallest markets attract clients and build authority.

Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community  

Every CMO wants alignment with their CEO. But all too frequently, things go sideways. It turns into chasing growth at any cost, drowning in acronyms, or scrambling to justify marketing's seat at the revenue table. What if the real secret isn't louder advocacy, but clearer translation, seeing the world the way your CEO does?  That's the perspective Rohini Kasturi brings as CEO of HG Insights. Fresh off two bold acquisitions in just a few months, HG Insights is redefining revenue growth intelligence and giving CMOs a new way to frame growth, retention, and efficiency. Rohini's advice: Stop playing defense on budget lines and start leading with business outcomes. In this episode:  How CMOs can connect their work to the three CEO obsessions: Growth, retention, and efficiency  Why spotting churn signals early matters as much as chasing pipeline  What it takes to balance efficiency with agility… without cutting corners Plus:  The role of revenue growth intelligence in shaping GTM strategy  How acquiring TrustRadius and MadKudu expands HG Insights' platform  Why every marketing move should tie back to revenue, even on a longer timeline  What CMOs gain by learning to speak the language of the boardroom If you want to know how CEOs really think and how CMOs can match them step for step, this one's for you! BONUS: HG Insights it THE Official GTM Partner of CMO Huddles and one of the Founding Sponsors of the 2025's CMO Super Huddle in Palo Alto. Rohini will join for a panel on The Future of GTM. With sharp strategic insight and deep empathy for the CMO's ever-evolving role, Rohini offers a rare CEO perspective on what it takes to drive smarter, more connected growth in 2025 and beyond.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

September is crunch time for B2B sales, and Jess is on hand to remind you of the importance of building your pipeline and setting the stage for Q4 and the new year. If you're feeling overwhelmed, behind on your lead generation, or stuck in a bit of a sales rut, Jess dives deep into the common “mindset wobbles” that can really sabotage your B2B sales progress—no matter how experienced you are. Jess covers the six most frequent mindset roadblocks she's observed over 18 years in sales: from worrying about being a burden to clients, to feeling desperate or pushy when you follow up, questioning whether you're “allowed” to use specific outreach strategies, and wrestling with the fear of rejection or failure. She's not claiming to be a mindset guru, but Jess combines real-world experience and practical advice to help you recognise when you're stuck in your own head—and how to overcome it with the right strategies, a solid plan, and a bit of resilience. Whether you're new to selling your services to corporates, feel stuck in a sales plateau, or routinely find your confidence drained by ghosting, fear of follow-ups, or rejection, this episode is packed with wisdom, compassion, and motivation to help you move forward.   The Six Mindset Wobbles That Sabotage Progress (and How to Handle Them): "Am I a burden?" This common fear often crops up during follow-ups, whether after outreach, proposals, or when leads go silent. Jess explains that internalising others' lack of response is a trap: adults are responsible for their own communication, and follow-up—done consultatively—is respectful, not intrusive. "Do I look desperate?" The fear that multiple follow-ups or transparent expressions of interest make you look needy is pervasive—even among seasoned professionals. Jess reframes this: actively selling and wanting clients who align with your values is not desperate; it's professional, and focusing on earning money is a legitimate business goal. "What if they think I'm pushy?" Many worry about coming across as pushy, especially after being ignored. Jess shares that how you follow-up—courteously, transparently outlining your process—matters more than how often. Being clear and thoughtful in communication removes the ‘pushiness' from proactive sales. "Is it okay to...?" (The Permission Problem) For newer salespeople, uncertainty can cause procrastination—should you send another email, try a different approach, raise your prices? Jess argues that recurring doubts usually indicate a lack of robust sales strategy, not a deep-seated mindset issue. Get the right strategy, and the second-guessing subsides. "What if it doesn't work?" This mindset block arises from a fear of failure but paradoxically guarantees failure by causing analysis paralysis and inaction. Jess encourages listeners to focus on data and evidence—what works for others can work for you if you commit to the right strategy and take action consistently. Handling Rejection ("No" as a Trigger) Jess dispels the fear of rejection, reminding us that "no" is inevitable in B2B sales, and resilience is a muscle built through experience. A rejected proposal or ignored email isn't a personal failure—it may just be the timing or fit.   Actionable Takeaways: Prioritize sales activity now to reap rewards in the coming months—don't wait. If you feel stuck in your process, reach out for targeted advice (including Jess's offer to recommend episodes tailored to your current stage). Consider external tools like the Expert Services Directory to supplement your lead generation, especially if you struggle to keep it consistent yourself. As Jess reminds us, the more you take action with a proven sales strategy, the more normal these “wobbles” will feel—and the less they'll hold you back. Mindset matters, but activity and resilience matter more. Don't let another quarter slip by—listen, take action, and watch your B2B sales process transform. Summary of Top Tips and Tough Love from Jess: You're not a burden: Adults in corporate roles are responsible for their own responses. Your job is to be professional and consistent in your follow-ups—period. You don't look desperate for wanting the sale: Selling is your job. Wanting to be paid for your expertise is healthy—and necessary for business! Pushy or just clear? The difference comes from being transparent, courteous, and up-front about your process. Constant “is it okay...?” or “what if it doesn't work?” Those are usually signals of a strategy gap—not a flaw in you as a salesperson. Rejection is a normal part of the process: The more “no's” you get, the closer you are to hearing more “yes's.” Don't let a single “no” stop your momentum. Action beats overthinking: The more sales activity you commit to, the less power these mindset wobbles hold over you. Want regular, qualified corporate leads handled for you? Don't forget—the Expert Services Directory categories and locations are filling up fast. If you need your pipeline rocking for the next 12 months, snag your spot before your niche fills.   Key Resources Mentioned in this Episode:   Click ​​https://expertservicesdirectory.com/ to check out The Expert Services Directory.   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   Creating your best B2B sales mindset (and generating more revenue!) https://bit.ly/SellingToCorporate112   Surprising ways your 30 day sales mindset is impacting your revenue https://bit.ly/SellingToCorporate146           What to do when you get ghosted by corporate stakeholders  https://bit.ly/SellingToCorporate013   The Art of Follow Ups when selling to corporate companies https://bit.ly/SellingToCorporate004   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn the final episode of this five-part Map It Forward podcast series, Lee, Maddie, Lucie, and Gabi discusses the future of resilient coffee farming with an emphasis on the necessity for collective support across the coffee supply chain to tackle climate change.This conversation sheds light on the importance of inspiring and practical approaches to sustainable farming, the role of community and networks, and the critical need for direct communication between producers and buyers.The discussion concludes with visionary insights for the future and the scientists' personal reflections on their journey and aspirations.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Is the Fed too late to cut rates—and what does it mean for distributors?In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the week's economic headlines and explore how interest rate cuts, tariffs, and global supply chain volatility are reshaping the manufacturing and wholesale distribution landscape. From AI-driven sales playbooks to the hidden risks in employment data, Kevin and Tom reveal the trends that matter most for distributors, manufacturers, and independent sales agencies navigating digital transformation.What You'll Learn:Economic Risk Signals – Why the Fed's quarter-point rate cut may not be enough to counter labor market headwinds or supply chain slowdowns.AI Adoption in Distribution – How smart CRM platforms and industry-specific AI agents are transforming sales enablement and customer intelligence.Tariff Strategy & USMCA – How Canada and Mexico are positioning ahead of 2025 trade renegotiations and what that means for North American distributors.Future of B2B Buying – Why millennial buyers are shifting to app-based e-commerce and conversational AI instead of traditional catalogs.Sales Playbooks that Work – How AI-powered, buyer-centric playbooks outperform static sales scripts in today's digitally mature market.Episode Highlights:03:22 – Fed rate cuts and why lagging indicators may lead to late action11:48 – Labor market trends and the rise of “bandwagon layoffs”21:35 – Tariff uncertainty and how distributors are rewriting supplier contracts34:57 – Global Supply Chain Volatility Index: what a negative reading signals for Q448:29 – How Reddit, Wikipedia, and Amazon shape AI model training data58:12 – AI-driven e-commerce: the shift from website traffic to mobile buying apps01:09:46 – Building dynamic, AI-powered sales playbooks that meet the modern buyer01:21:30 – Why top talent quits when career growth stalls—and how leaders can respondMeet the Hosts:Kevin Brown and Tom Burton are lifelong friends, seasoned entrepreneurs, and co-founders of LeadSmart Technologies, the AI-enabled CRM and customer intelligence platform built exclusively for wholesale distribution and manufacturing.Tools, Frameworks & Strategies Mentioned:LeadSmart AI-Enabled Customer Intelligence Platform – A smart CRM built for distributors and manufacturers.Global Supply Chain Volatility Index (GEP/S&P) – A new indicator tracking global supply chain stress.AI Sales Playbook Model – Dynamic, signal-based playbooks for B2B sales teams.Closing Insight:“Today's layoffs aren't always about a weak ecoLeave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/ Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

I analyze a case study of a $7 million MSP owner whose close rates were declining despite having good reps and processes. What I discovered during our audit was that they had one rep who was phenomenal at opening deals through LinkedIn prospecting and another who was excellent at closing, but both were trying to handle the entire sales cycle from lead generation to account management. //Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

The TSA is “looking aggressively at liquids,” signaling potential changes to the 3.4-ounce rule, while also preparing for a possible government shutdown. Expedia Group blamed sluggish U.S. demand for slow B2C growth (1%) even as B2B rose 17%, and expects Vrbo to reaccelerate via promotions and wider inventory sharing. Royal Caribbean says AI now underpins pricing and operations, helping cut waste by 50% across 69 ships and aligning with a shift toward multiple shorter trips. Expedia CEO: Slow Growth in Consumer Business Was Due to Sluggish U.S. Market TSA Is ‘Aggressively' Weighing Changes to Liquids Rule Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads: ⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries. They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences. The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

Invité: Frédéric Prud'homme-  Fondateur et Ceo de Nexoka - Sales B2BDans cet épisode, nous accueillons Frédéric Prudhomme, CEO et fondateur de Nexoka, qui partage son expertise sur l'optimisation des ventes B2B en période de saturation de marché. Il évoque l'importance d'un positionnement stratégique et d'une prospection multicanale pour se démarquer. Frédéric souligne que les entreprises doivent cibler précisément leurs prospects et établir leur autorité sur le marché, notamment via le personal branding sur LinkedIn. Nous discutons également de la synergie entre les équipes de vente et de marketing pour maximiser l'impact des efforts de prospection. Enfin, il propose des conseils pratiques pour réussir dans le B2B, en utilisant des outils efficaces et en maintenant des relations durables avec les prospects.Au menu de cette conversation entre Frédéric et Mony :0:04 Introduction 1:24 La Prospection B2B en 20255:14 Importance du Positionnement Stratégique11:34 Autorité et Personal Branding12:06 Méthodes de Prospection Efficaces16:03 L'Alignement Sales et Marketing25:20 Erreurs Fréquentes en B2B32:20 Outils et Conseils pour Démarrer34:35 Conclusion et ContactRéférences :LinkedIn de Frédérichttps://www.linkedin.com/in/nexoka-frederic-prudhomme/– ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today, we're going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We'll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me discuss this topic, I'd like to welcome, Carlos Manalo, Co-CEO and Co-Founder at Office of Experience. About Carlos Manalo Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world's leading brands. Carlos Manalo on LinkedIn: https://www.linkedin.com/in/carlosmanalo/ Resources Office of Experience: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W's (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We dig into B2B vs. B2C nuances, community-building that beats tiny ad budgets, and two unforgettable war stories, one about scaling customer service with moms, another about founders getting in their own way. If you've ever wondered where your ad dollars go, or whether you even need ads yet, this episode gives you the roadmap to market smarter, not louder.3 TakeawaysDon't buy tactics; build the foundation first.Prioritize customer-market fit and community over low-budget ads.Use AI + lean tools to research, test, and measure before you scale.Thank you to our Sponsors Gies College of Business.

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric's experience from gym owner to podcasting powerhouse. Whether you're an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.    Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "AI won't replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we're seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper    Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ MAX Members: automating member management and engagement. https://www.maxmembers.ai/   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn times of ongoing volatility, agility isn't just a survival skill – it's the core growth lever. Kathleen Booth, SVP of Marketing at Pavilion, makes the case for ditching rigid planning in favor of dynamic, data-informed decisions, and explores how smart GTM leaders are embracing flexible org structures, full-cycle sales, and simplified roles to adapt fast.Kathleen shares what Pavilion is seeing across thousands of GTM leaders: the metrics that matter most now, why full-cycle selling is making a comeback, and how to tell a compelling story with your data that gets CFO and board buy-in.If you're leading a go-to-market team and struggling to keep up with messy market changes, this is your roadmap for building a culture – and system – for fast, confident decision-making.Watch the full episode to learn how top GTM leaders are:• Replacing rigid planning with agile execution• Using data to spot early signals and justify pivots• Simplifying org structures to move faster• Selling strategic brand investment to skeptical CFOs

What if you could leverage the buying power of Amazon without being Amazon? Host Sam Schweitzer sits down with Kody Slade, president of Speedy Freight US, and Dana DeMarino, Director of Development, from Franchise FastLane, to reveal the B2B franchise that's solving a billion-dollar problem most people don't even know exists.   Every small business ships products, but they're getting crushed by shipping costs that big corporations don't pay. Speedy Freight franchisees step in as consultants, saving clients money on both ends while building recurring revenue streams that grow automatically. No dirty work, no retail headaches, just relationship-building that pays. Kody, a former franchisee turned franchisor, and Dana, who owns five franchises herself, break down why this model works for corporate refugees who want the B2B world without the complexity. Discover the personality type that thrives here, why logistics experience actually doesn't matter, and how one conversation can turn into years of recurring income.   Warning: If you hate talking to people, this isn't for you. But if you're the neighborhood mayor type, this episode reveals how to turn relationship-building into serious wealth.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by John Schoenstein, the CRO of Customer.io. The discussion dives into Schoenstein's extensive experience in scaling companies from startup stages to large enterprises, touching on key topics like repeatable revenue systems, the importance of talent, and sales rep productivity. The conversation also explores the integration and impact of AI on sales processes, how to create effective revenue systems at various growth stages, and the cultural and operational shifts necessary for scaling. Schoenstein emphasizes the significance of data, training, and customer-centric approaches in driving successful sales teams. The discussion offers valuable insights for B2B sales leaders looking to understand and implement strategies for scalable and efficient growth.ADDITIONAL RESOURCESConnect with John Schoenstein: https://www.linkedin.com/in/john-schoenstein/Learn more about Customer.io: www.Customer.ioEmail John about joining the Customer.io team: john.schoenstein@customer.ioHow leaders are driving growth and scalability in 2026: https://hubs.li/Q03JN74V0Watch Force Management's C-Level Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:36] Scaling Companies: Insights from John Schoen Stein[00:03:41] The Importance of Talent in Sales[00:11:16] Pipeline Generation and Sales Leadership[00:16:50] Building a Winning Culture[00:18:28] Implementing Repeatable Revenue Systems[00:30:02] The Role of Data and Rev Ops in Scaling[00:32:58] Pipeline Focus and Sales Rep Productivity[00:34:09] Measuring Sales Rep Productivity[00:35:27] Regional Productivity and Investment Decisions[00:36:05] Analyzing Sales Data for Insights[00:38:35] Sales Productivity in Startups[00:40:00] Remote Work and Sales Productivity[00:41:42] Encouraging Creativity and Adaptability in Sales[00:45:52] AI in Sales and Revenue Leadership[00:49:05] Implementing AI in Sales Processes[01:02:06] Customer Engagement and AI at Customer.ioHIGHLIGHT QUOTES[00:05:32] “Talent matters at all levels. You want people who are competitive, coachable, and curious.”[00:08:33] “You can't own your territory if you're depending completely on inbound leads.”[00:12:54] “Patriots go to battle with you when it's hard. Mercenaries leave when things get tough.”[00:16:57] “Pride is the precursor to winning, and winning is the precursor to pride.”[00:39:57] “If you're not looking at sales productivity, you're missing a precursor to whether people will make it.”[00:46:28] “AI should be a copilot—helping reps win, not just adding more inspection.”[00:47:10] “Sellers that do not have AI acumen are going to be replaced by sellers that do.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the risks associated with turning resilient coffee farming into a certification system. They explore the diverse interpretations of success in resilient farming, the need to build strong partnerships without relying on certifications, and the importance of fostering biodiversity and sustainable practices. The conversation emphasizes the challenges and rewards of transitioning to resilient farming methods, the potential impacts of climate change on coffee quality, and the necessity of adapting industry standards. The episode highlights the significance of supporting farmers' hard work and ensuring fair compensation without exploiting them through costly certifications.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

LTHM Podcast 822 features a deep minimal house B2B session with Mr. Bremson and Diego Valle. Expect tight grooves, hypnotic rhythm, and underground textures—perfect for late-night atmospheres or after hours. Connect with the DJs: Instagram → @mrbremson  & @diegovalle_lthm All episodes here → https://soundcloud.com/listentohousemusic/sets/lthm-podcast

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company's growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It's Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI's Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Send us a textIn this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.What you'll learn in this episode:What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role of radical collaboration in content strategyHow thinking like an editor improves both writing and outcomesWhy hiring journalists might be your content team's unfair advantage

Shensi cold messaged 50,000 engineers to build Merge. She worked 9am-9pm every day, gave her first customers two months free to prove herself, and refused to hire anyone remote—even during peak COVID. She purposefully didn't collect a single dollar of revenue until she knew she could hit $1M in a months. "Startups are all about momentum." She lost their biggest deal to a competitor who copied them, then won that customer back years later. She outbounded her way from zero to $10M through sheer force of will, doing demos all day until her calendar was completely booked. Today Merge has raised $75M and powers integrations for hundreds of B2B companies. This is raw, unfiltered founder advice from someone who believes you just have to "man up" and outbound your way to success.Why You Should Listen:Why you should wait to collect revenue until you see a clear path to $1M ARR. Why you need to outbound thousands of people to build your team.You can will your way to $10M—but you'll need something else to hit $100M.Why they are an in-office company, even for remote rockstar devs.Keywords:Startup podcast, Startup podcast for founders, Merge, Shensi Ding, integrations, B2B SaaS, outbound sales, seed funding, product-market fit, API, developer tools, startup growth00:00:00 Intro00:02:55 From coding in middle school to investment banking00:06:45 How she found the problem00:09:09 100 customer conversations00:13:51 Quitting during COVID00:16:16 Raising $4.5M seed in 3 weeks00:21:01 Outbounding 50,000 engineers00:25:32 Landing first customers through cold LinkedIn00:31:37 Not collecting revenue on purpose00:37:47 When product-market fit actually hitSend me a message to let me know what you think!

What would happen if EdTech stopped chasing features and aligned around two simple goals: postsecondary readiness and clear ROI for districts? Matthew Kennard, CEO of BetterLesson, joins Elana to unpack how EdTech can move beyond features and usage stats to what really matters: outcomes. He shares his path from finance to education, why accountability is essential for both vendors and leaders, and how outcome-based professional learning can drive real change. Together, they explore the Guskey framework, the need for resilient systems, and what it takes to partner with districts in a time of shrinking budgets and rising expectations.Whether you're a founder, a marketer, or a school leader, this conversation will push you to rethink how your work ties back to student outcomes.What You'll LearnWhy EdTech isn't really B2B, and how that changes the ways we successfully market and sellThe two outcomes district leaders are truly held accountable for (and how vendors can support them)How to use the Guskey framework to evaluate professional learning and product impactPractical baby steps for moving toward outcomes-based measurement without a massive budgetWhy building system resiliency matters more than point solutions in times of uncertaintyHow to help district leaders become better storytellers of impactWhy It MattersDistricts are being asked to do more with less, while showing evidence of ROI and preparing every student for a postsecondary pathway. Vendors who only talk features or usage risk being cut. As Matt puts it, our industry has to simplify what matters and hold ourselves accountable to outcomes that truly move the system forward.Show notes on our website.

Unleash the potential in your sales team!  Servant leadership helps salespeople succeed. Learn the details in this interview with author Max Cates. *********************************************************************       Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page (CBI)  Dave's Substack page (PW) Subscribe to Dave's Newsletters Check out the website The Sales Leader's Excellence & Influence Course 

This episode of the OnBase Podcast delivers a masterclass in building modern go-to-market strategies with ABM at their heart. Host Paul Gibson talks with Robert Norum about why a focused, account-based approach is no longer optional for B2B organizations—it's essential. Robert breaks down the journey from traditional, volume-based marketing to a sophisticated, tiered ABM model that aligns the entire organization.The conversation uncovers the most common challenges businesses face when adopting ABM, from securing leadership buy-in to managing expectations and moving beyond outdated MQL metrics. Robert provides a clear roadmap for success, emphasizing that ABM is not just a marketing tactic but a company-wide directive that unites sales, marketing, and customer success into a single, powerful growth engine.Listen to the full episode to gain the confidence and clarity needed to make ABM your primary GTM strategy.Key TakeawaysABM is the Go-to-Market StrategyFor enterprise organizations, ABM should be the central GTM strategy, not just another marketing program.Focus is EverythingAn account-based approach forces you to concentrate your budget, resources, and people on the accounts that truly matter..Alignment is Non-NegotiableSuccess depends on creating a "SWAT team" across sales, marketing, and customer success, all working toward shared account goals.Pilots Can Be a TrapTreating ABM as a short-term pilot is a recipe for failure; it requires long-term investment and commitment from the top down.Measure What MattersMove beyond MQLs and vanity metrics. Focus on moving the dial within target accounts, expanding your footprint, and creating real pipeline opportunities..Quotes"ABM is the glue that has the potential to really connect organizations and break down silos across different teams"Best Moments (04:37) – The Evolution of ABM: Robert discusses how ABM grew from a one-to-one approach for large enterprises to a scalable, multi-tiered strategy.(09:05) – The Case for Focus: Why concentrating on high-value accounts is the most critical decision a B2B business can make today.(20:12) – The Biggest ABM Challenge: The most common mistake companies make is diving in without defining what ABM means for their organization and getting leadership buy-in.(24:17) – The End of Silos: How an account-based approach fosters an equal partnership between sales and marketing.(30:50) – Winning Over Leadership: Strategies for building a compelling business case for ABM and getting the C-suite excited.(42:40) – The Role of AI: How AI will accelerate ABM, but human intelligence remains essential to brief, interpret, and quality-check the output.Resource RecommendationsBooks:Account-Based Marketing: The Definitive Handbook for B2B Marketers by Bev Burgess.Shout-OutsJon Miller - MarTech entrepreneur,Co-founder at Marketo and EngagioMarta George - Head of EMEA AMB Programmes, Ping Identity.Lianne O'Connor - Global Field & ABM Marketing Director, Fluke Corporation.Andy Johnson - Founder and Director of Client Strategy, HUT 3.Charlotte Graham-Cumming - CEO, Ice Blue Sky Corporation.About the GuestRobert Norum is a B2B Marketer with over 30 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 20 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement. For the last 10 years he had specialised in ABM working with a number of leading agencies and directly for wide cross-section of global brands. Since 2017, he has delivered the ABM Essentials training course for B2B Marketing training over 750 marketing professionals in the process. Robert has also been the ABM and Demand Strategy Expert on Propolis since its launch.Connect with Robert.

Erin Redwin, Bitcoin astrologer, discusses eclipse season chaos, Saturn returns, 2026 predictions, and how planetary alignments influenced Bitcoin's creation. Erin Redwing, Bitcoin astrologer and former astronomer, joins us to talk about eclipse season chaos, Saturn returns for millennials, why 2026 marks the Age of Aquarius, and Bitcoin's astrological DNA from its 2008 Saturn-Uranus opposition birth. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **NOTES:** • Bitcoin hit $18K on winter solstice 2020 • Saturn returns happen ages 27-30 • Eclipse seasons occur every 6 months   • 2026 starts new astrological era • Bitcoin created during planetary opposition • Pluto in Aquarius until 2044 Timestamps: 00:00 Start 01:35 Astronomy background 03:37 Erin predicts the 2025 Spring sell-off 05:55 Eclipse Season 12:48 Positive outlook 16:52 Cleanspark 18:11 Themes for the next era? 22:18 Saturn return 26:12 Saturn return applies to everyone 30:19 Bitcoin & Saturn 32:56 Price up or down? 42:47 Bitcoin culture right now -

Ever send an employee a whiskey… and get a genius idea instead of a hangover? In this episode of The Liquid Lunch Project, Luigi is flying solo and sitting down with Doug Hall, an engineer turned P&G brand builder, systems-thinking evangelist, and the mad genius behind Eureka! Ranch and Brain Brew Distillery.  Doug walks us through how he flipped corporate innovation on its head by using systems, inventing custom bourbon on demand, and teaching everyday folks to embrace innovation, one “stop the stupid” moment at a time. What you'll learn in this episode: Why systems (not superheroes) drive real innovation How Doug launched 9 products in 12 months with a 3-person team The one question every leader should ask to boost team engagement What “Stop the Stupid” means—and how it transforms your workplace Why “ideas per employee” is the KPI your business is missing How to build culture change from the ground up The secrets behind making award-winning bourbon faster and cheaper How to sell smarter in a B2B world without the BS A DIY blueprint for fixing broken systems in your business Why reinventing yourself every 10 years keeps you sharp (and relevant) Favorite Quote: “If you don't have a good system, you are setting somebody up for failure. Systems make great people.” Who is Doug?Doug Hall is a chemical engineer… who built world‑class stuff at P&G, then created Eureka! Ranch to help others do the same, and now distills custom bourbon as easily as others pour shots. He builds better systems, smarter people, and yes…he literally builds things (like a bourbon‑blending box from the future). Tune in, raise a glass, and get ready to "Stop the Stupid" in your business. And maybe pour your own bourbon while you're at it. Connect with Doug Hall: Website (Doug Hall): https://doughall.com Website (Eureka! Ranch): https://www.eurekaranch.com  

Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Anna Rose chats with David Z and Oleksandr (Sasha) from Privado ID and Billions Network about the evolution of ZK-based identity systems, tracing their roots back to iden3 in 2018, one of the earliest projects to pioneer ZK for on-chain identity. They discuss their origin as the iden3, their creation of the influential Circom DSL, the move into Polygon ID, the spin-out as Privado ID with a focus on B2B privacy tools and verifiable credentials, and the recent launch of Billions Network, which aims to build a scalable network of humans and AI agents with mobile-first verification and progressive proofs. They compare their broad, composable approach to projects like Self, Rarimo, and ZK Email, while highlighting future plans for reputation layers, on-chain economies, and AI agent identities to enable accountable interactions in a decentralised world. Related links: Privado ID introduces Billions: The First Global Human & AI Network Billions Launches Mobile App for Digital Identity Verification in the Age of AI DEEPTRUST: VERIFIABLE IDENTITIES AND REPUTATION FOR AI AGENTS Iden3 Protocol Specifications (Version 0) W3C: Verifiable Credentials Overview Poseidon: ZK-Friendly Hashing European Digital Identity ZK HACK - Introducing Circom 2.0 - Iden3 Iden3: Sparse Merkle Trees Billions App Transforms ID Verification with Privacy-First Liveness Checks ZK Whiteboard Season 3 Module 2 High-Performance Engineering for SNARKs, w/ Jim Posen

Our guest in this episode is Kevin Perlmutter, author of Brand Desire and a brand strategist who has codified the complex world of human emotion into an actionable framework. Kevin provides a system for businesses to move beyond mere transactions and build genuine, lasting connections with the people they serve. In our fascinating chat, we dive into his powerful system for creating genuine brand desire, exploring why honouring how you want people to feel is the cornerstone of a thriving business, especially in the age of AI.Key points discussed include:* Great brands make lives better by honouring their customers' deepest emotional motivations.* True differentiation comes from what loyal customers already feel, not just from a gap in the market.* In the age of AI, a leader's crucial role is guarding the line that protects human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Kevin PerlmutterIt was an absolute thrill to welcome Kevin Perlmutter, author of the brilliant book Brand Desire, back to the InnovaBuzz podcast. Our conversation was a powerful reminder of a fundamental truth that so many businesses seem to forget: brands should exist to make people's lives better. Kevin has masterfully codified the complex world of human emotion into a clear and actionable framework that guides businesses away from the shortcuts that degrade human connection and toward creating something people genuinely desire.So often, we get tangled up in our own processes, our features, and our messaging, without stopping to ask how we're actually making people feel. As Kevin points out, this disconnect is where brands stumble. They have the best intentions but end up creating frustrating, soul-crushing experiences that do the opposite of building loyalty. Our chat was a masterclass in putting the human heart back at the center of brand strategy.The Sprinkler System Epiphany: From Dread to DevotionI loved Kevin's story about a frustrating experience with a broken lawn sprinkler system that turned into a moment of brand magic. He, like all of us, was bracing for the typical customer service nightmare: a long wait on hold, a difficult conversation, and likely a dead end because the product was out of warranty. That feeling of dread is something we've all been conditioned to expect.Instead, the company called him back within five minutes, a real person quickly identified the problem, and without hesitation, they sent him a brand new, upgraded model for free. In 15 minutes, they transformed a moment of frustration into one of delight. As Kevin rightly said, they didn't just save a customer; they created a passionate ambassador who will now tell that story for years to come. That is the power of prioritizing a person's feelings over a rigid policy.Codifying the Connection: The Focus, Connect, Evolve FrameworkWhat's so powerful about Kevin's work is that he's taken this intuitive idea of human connection and built a reliable system around it. He calls it the Focus, Connect, Evolve framework, and it's a clear roadmap for any brand that wants to build a more meaningful relationship with its audience. It's a process for turning those fleeting moments of connection into a core, repeatable strategy.The framework begins with Focus, where you do the deep work of gaining customer insight. Then you move to Connect, where you craft the emotional benefit and an invitation into your brand. Finally, you Evolve by bringing that promise to life in every single experience a customer has with you, ensuring the feeling you want to create is consistently delivered.Uncovering Your Beacon: The 'Shared Emotional Motivation'Diving deeper into that "Focus" phase, Kevin shared a concept that really resonated with me: the "shared emotional motivation." This isn't about finding some patch of "white space" in a competitive analysis. It's about doing the work to understand the emotional truth of why your most loyal customers love you. It's about finding the intersection where what your brand authentically provides meets what your customers are truly craving.When you find that intersection, it becomes your brand's guiding "beacon." It's a clear, unwavering light that informs every decision you make, from your marketing copy to your product development to your customer service policies. It ensures that you are always oriented around the emotional core of your promise to your customers.How 'Invincible' Feels: A B2B Masterclass in EmotionTo show this in action, Kevin told the story of a B2B software company that helps supply chain managers. Their customers went from using gut instinct and spreadsheets, constantly afraid of "getting yelled at," to being the "hero" in their organization because they always had the right numbers. The shared emotional motivation wasn't about efficiency; it was about the craving to feel competent and secure.From this insight, the powerful brand promise, "Be Supply Chain Invincible," was born. It was a bold, emotional statement that initially made the client a bit nervous, but it was completely authentic because it was rooted in how their service already made their best customers feel. It's a perfect example of how emotion is just as critical in B2B as it is in B2C.The AI Tightrope: Guarding the Humanity LineOf course, we had to talk about AI. Kevin has a wonderfully clear-eyed perspective on it. While AI can be a fantastic tool for things like summarizing customer reviews or acting as an "enhanced thesaurus," there's a significant danger when it's used to replace genuine human interaction without careful thought.He was adamant that the brand leader's role today is to be the guardian of the human experience. You must know where the line is between using AI to be humanity-enhancing versus humanity-degrading. And his advice is simple: you must never, ever cross that line just for the sake of cost-cutting or efficiency. That is a non-negotiable responsibility.Your Limbic Sparks Mindset: Three Questions to Ask TodayTo bring it all home, Kevin shared a simple, actionable mindset that anyone can adopt, which he calls the Limbic Sparks Mindset. It boils down to asking three essential questions every day, whether you're designing a new product or just writing an email.First, what are people's frustrations, unmet needs, and motivations? Second, how do people want to feel when they interact with you? And finally, what should your brand do and say to make people's lives better? By asking these questions, you begin to build a brand that people don't just buy from, but truly desire to have in their lives.In Summary: My conversation with Kevin Perlmutter was a profound call to action for all business leaders. His message is that the brands that thrive will be the ones who understand and address the emotional motivations of their customers. It's not just about what you do; it's about how you make people feel.The Buzz - Our Innovation RoundHere are Kevin's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – AI algorithms can be used to create pairings and matchings that connect like-minded people, assuming they foster genuine connection rather than isolation.* Best thing to integrate AI and human connection – Use AI as an enhanced thesaurus to explore alternative phrasing and interpretations, which helps deepen the nuance of your own human communication.* Differentiate by leveraging AI – Discover what makes you unique by asking others for input on how you make them feel, then lean into that authentic emotional differentiator.ActionEmbrace a Limbic Sparks Mindset. Think about your customer's frustrations, needs, and desires. Ask yourself how they want to feel, then design what you say and do to truly make their lives better.Reach OutYou can reach out and thank Kevin on LinkedIn and find all the details about his book and framework at branddesirebook.com.Links:* Website – Limbic Brand Evolution* Twitter – @KevinPerlmutter* LinkedInBooks:* Brand Desire: Spark Customer Interest Using Emotional Insights, Kevin PerlmutterCool Things About Kevin* He Played the Long Game with His Podcast. Years before his book deal, Kevin strategically designed his podcast as a research tool. He intentionally asked every one of his 37 guests the same core questions, patiently building a unique library of expert insights that would eventually become a foundational part of his book. That level of foresight and disciplined creativity is unconventional and impressive.* He Deconstructed His Own "Magic" for Others. Kevin admits that his successful approach was, for a long time, "somewhat intuitive" and "second nature" to him. The cool part isn't the intuition itself, but his decision to undertake the difficult work of codifying it. He didn't just want to be the magician; he wanted to write down the spells so that, as he said, "anybody can learn how to do it". That's a profoundly generous impulse.* He's a Principled Guardian of Humanity in Tech. In a world quick to adopt any new technology, Kevin has drawn a clear "do not cross line". He's not anti-AI; he's a staunch, principled advocate for ensuring technology serves, rather than "degrades," the human experience. This role as a thoughtful "guardian" against dehumanizing shortcuts is a powerful and very human stance to take.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

SaaStr 821: Swapping Stories - Building AI-First Companies: Insights from Zapier's CEO and Co-Founder Wade Foster Join us for an in-depth conversation with Wade Foster, co-founder and CEO of Zapier, on the SaaStr AI Swapping Stories Podcast! Wade shares how Zapier is leading the way in AI-powered automation, the evolution from simple workflows to agentic systems, and why AI fluency is now a must-have for every new hire. In this episode, we discuss: The journey of Zapier from integration tool to AI orchestration platform Real-world examples of agentic workflows and automation at scale How Zapier's culture embraces “don't be a robot, build a robot” The impact of AI on sales, customer success, and internal operations Tips for companies looking to hire and upskill for an AI-first future The latest trends in AI tools, including voice-to-text and workflow automation Whether you're a founder, operator, or just curious about the future of work, this episode is packed with actionable insights and inspiration. And see you at Zapconnect next week (sign up here - it's free.)  -----------------------------------------------------------------------    Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr.  --------------------- If you're serious about B2B and AI, you need to be in London this December 2nd and 3rd.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.  We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.  Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey's Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey's Words of Wisdom for Programmatic Marketers   Meet Our Guest: Rosey Sutton, LeadSwell https://www.linkedin.com/in/rosalinesutton/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

About this episode (#405): In this episode, Jack and Jeremy run a two-part teardown of real cold outreach messages. They start by analyzing a LinkedIn message that pitches AI agents for lead generation, then break down a clever follow-up email from a SaaS tool the recipient had signed up for months earlier. You'll hear what worked, what didn't, and how to write outreach that actually gets replies, whether your audience is ice cold or just cooling off. Key topics discussed in this episode: Why vague or generic subject lines instantly signal cold outreach - The dangers of pitching without credibility, proof, or a clear ask How to use curiosity properly in cold messages (and when it backfires) Why offering value or reciprocity makes outreach more effective A teardown of a SaaS follow-up email that used a “you never used your free credits” angle The difference between cold, warm, and “lukewarm” outreach (and why lukewarm might be your best audience) How small, specific asks can increase reply rates This episode is a masterclass in cold outreach psychology, whether your leads are brand new or just haven't heard from you in a while.  About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Today, on Notable Leaders' Radio, I speak with Lauren Cassidy, Founder/Executive Creative Director – LC Studio Productions. She unpacks how showing up as your best self, seizing opportunities, and evolving through every challenge leads to success and fulfillment. In today's episode, we discuss: Embrace a “greatness over perfection” mindset to fuel creativity and avoid stagnation. Lauren learned that seeking perfection sets ceilings and fosters disappointment, while aiming for personal greatness keeps you evolving; by shifting your mindset this way, you allow yourself room for growth, more creative output, and less self-judgment, which benefits anyone seeking fulfillment and innovation in any field. Align your work and life as closely as possible with what you love. Lauren insists on infusing her passion for music and creativity into her work, and when that's not possible, she finds ways outside of work to feel fulfilled; everyone benefits by seeking or creating alignment between their passions and daily activities, which boosts motivation and overall life satisfaction. Stay open to unexpected career forks and don't fear following your curiosity. Lauren's pivotal choice between a theater tour and an HBO job taught her to pursue new opportunities even without guarantees; you too can learn from serendipitous crossroads, as flexibility and openness often lead to bigger breaks and more satisfying work than rigid planning. Use pressure as a moment to pause and collaborate rather than panic. When faced with a high-stakes challenge with Joan Rivers, Lauren demonstrated the value of staying calm and working with her team. So, when you find yourself in a similar situation, remember that stressful moments are best met with composure, seeking help, and trusting your problem-solving skills. RESOURCES: Guest Bio Lauren Cassidy, the founder of LC Studio Productions, has spent her career staging productions that come to life both on-screen and in person, where strategy, storytelling, and execution meet. Picture a show where C-suite executives are the lead actors, the brand is the script, and the audience is everyone from consumers to business partners. Her role? Casting the right team, directing the production, making sure the lines land, and yes, reminding people that Post-its are not, in fact, a filing system. Lauren brings all the pieces together so that when the curtain rises, the story doesn't just play. It sticks. During her 17 years at AMC Networks, Lauren built and led an internal creative studio that doubled as a powerhouse production crew for five core brands and streaming platforms. She produced everything from record-breaking campaigns and B2B activations to all-hands meetings that looked suspiciously like late-night variety shows. (Think executives who never thought they'd sing suddenly nailing a parody number with surprising confidence.) Along the way, she earned a reputation as the connective tissue, linking strategy to execution, creativity to business goals, and vision to reality. Awards, industry recognition, and happy executives were part of the outcome, but the real thrill was watching teams she mentored flourish in the spotlight. When she's not orchestrating corporate blockbusters, Lauren borrows inspiration from theater, music, and pop culture while also fronting a rock band. For her, work has always been about building the right ensemble, setting the stage for success, and giving people a reason to lean in. Whether it's a breakthrough campaign, film festival, upfront, social impact PSA, or an executive keynote, Lauren believes the show must not just go on; it should leave an impression worth remembering. Website/Social Links: @laurenbcassidy  https://www.linkedin.com/in/lauren-cassidy/ www.lcstudio.io      Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Explore the power of emotional connections in both B2C and B2B settings. Marketing maestro Bruce Turkel, author of "All About Them," joins Mark to unravel the often-misunderstood art of emotional sales messaging. Forget what you know about facts and figures; Bruce takes us on a journey into the heart of people-to-people interactions that truly drive successful sales.  In an era where consumers can buy anything at the click of a button, Bruce urges salespeople to focus on what buyers truly want. Imagine your sales strategy as a musical performance, where creativity and emotional engagement are your instruments. Bruce shares how tapping into your unique talents can set you apart from the competition. 

Send us a textMohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia and rural Kansas, to guiding executives through challenges today, his story highlights how trust, storytelling, and people-first communication drive organizational success and personal growth. This episode offers practical insights for leaders steering through change and technology-driven transformations, sharing conversation about themes discussed in his upcoming book, “Love as a Change Strategy,” which will be released later this month. Episode Highlights: Growing up between cultures shaped Mohammad's empathy, perspective, and openness as a leader.A Catholic boarding school experience in his younger days taught him to advocate for change and respect diverse traditions.Near-bankruptcy forced a personal reckoning, leading him to adopt love as a business strategy.The leadership philosophy of University of Houston's Coach Tom Herman transformed Mohammad's approach to culture and mentorship.Love and vulnerability are not abstract ideals, but measurable, actionable tools for change management.Episode Links: Mohammad Anwar on LinkedInSoftwayCulture+Love as a Business Strategy (podcastLove as a Business Strategy (book) Love as a Change Strategy (NEW book, available this month!)  Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Lately, I've been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it. Tommy is founder at The Content Studio. The Content Studio is a content marketing consultancy focused on creating, developing, and improving content programs for growth-stage B2B startups and enterprises.Here's what we cover:What's your approach to creating really good content;The problem with good enough content;The problem with perfectionism;Walk me through the steps you took to create The State Of (Dis)Content;How does this report tie directly into the sales process.Tommy on LinkedIn: linkedin.com/in/tommyismynameThe Content Studio: www.thecontentstudio.comThe State Of (Dis)Content: ⁠www.thecontentstudio.com/the-state-of-discontentFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠

Connected TV is no longer just a buzzword in the ad world — it's where the industry is being reinvented. Audiences aren't just watching differently; they're shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that's helping marketers meet these shifts head-on.In this episode of The Big Impression, Roku's VP of advertising, marketing & measurement, Sarah Harms, explains why the company is uniquely positioned as a publisher and an operating system. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're talking about how streaming and connected TV are transforming not just how we watch, but how brands connect with audiences.Damian Fowler (00:17):Our guest is Sarah Harms vice president of advertising, marketing and measurement at Roku. She leads the strategy behind Roku's advertising business, helping brands tap into streaming's growing audience while building smarter measurement tools along the way.Ilyse Liffreing (00:32):Before Roku, Sarah built her expertise across both the buy and sell sides of the industry with leadership roles at Microsoft XR and wpp giving her a unique perspective on how ad tech data and storytelling all come together on Connected tv.Damian Fowler (00:49):We'll talk about how Roku's helping brands of all scientists meet new viewer behaviors, build more effective campaigns, and push the creative boundaries of what's possible on CTV.Ilyse Liffreing (01:00):So let's get into it.Damian Fowler (01:03):So Sarah Roku is in a pretty unique spot right now, right? Between entertainment and ads with this latest brand or measurement move, what got it started? Was there an insight or audience need that really stood out to you?Sarah Harms (01:17):Yeah, so in my role I run ad marketing and measurement. So much of my job is us as a marketer, so marketing roku's, advertising proposition, but also in support of our marketers. And so that makes my job very fun. And so a lot of this conversation today, I'm going to go back and forth between my job as a marketer, but also my job in B2B advertising of driving marketers results on our platform. Something that's really fun about Roku is that we're a publisher, but we're also the largest operating system in the us. We see consumers come through our front door to get to the content they know and love and care about. And so that gives us a really rich canvas for supporting some of our marketers initiatives. And so for example, the Super Bowl was very fun for us, whether it was using our platform to drive traffic to Tuby or to build really fun brand experiences on our canvases.(02:13):So we had, when Sally met Hellman's and we had Hellman's and Roku City and we had the Super Bowl ad and a really lovely zone destination to drive shopping and drive purchases of Hellman's mayonnaise, which you really wouldn't expect from a television advertising experience. And so I think that was a fun one from us in supportive marketers. And then a whole part of my job is making sure our advertisers really know about the Roku experience. And so while it's B2B, it would be silly not to address them in a B2C capacity because our marketers could also be customers, the need to understand the value of the Roku experience even if they don't have a televisionDamian Fowler (02:53):From ro. Once you realize your customers could be businesses, consumers, or both, how did that shift your strategy? Did it change the way you approach things?Sarah Harms (03:01):I think it's just strategic use of our resources and a strategic use of our messaging. We certainly think the Roku experience as an operating system is delightful and easy and intuitive. We talk about how your mother-in-law can set it up herself as the example we always use. And so we certainly want our advertising customers to know that too because it really is a beautiful, elegant experience for advertising as well, for watching content.Ilyse Liffreing (03:28):So you've got such a big range of advertisers from big Fortune five hundreds to D two C brands to B2B. How do you build campaigns or measurements that flex for either of them but still stay true to your own approach?Sarah Harms (03:44):Great. So I'll address that as a speaking to the advertising community part of my job, we certainly are on a journey to evolve our strategy to be more flexible and meet our customers where they want us to be, whether it being in their buying platforms of choice or providing optionality to a D two C customer by giving them a very lightweight, intuitive self-service platform like Roku Ads Manager. And so I think a lot of it from a measurement standpoint is doing some education. I think some of the questions were ground around CTV is still somewhat new, but I don't know if it's new, but it's certainly new in the eyes of performance. And so it's a lot of education about how we can enable customers to drive true outcomes using connected television. And so whether it's ad manager or unique measurement integrations, shoppable formats, we really try to address all of thatIlyse Liffreing (04:36):Now. Streaming's completely changed how people watch from binging to co-viewing and basically everything in between. How do cultural or data trends help shape what you're doing on the platform?Sarah Harms (04:48):Yeah, I mean it's been so interesting to see it change even since the pandemic. I think for a long time CTV was synonymous with SVOD or subscription video on demand. We're very much seen that is not the case anymore. A majority of our households are using some form of A VOD, we're advertising video on demand. And so that trend coupled with live sports coming into CTV and streaming, it's really just driven a whole new slew of opportunities for advertising. And so off the back of that, that's more addressable, more accountable television because it is connected television. And so that's been fun from a education standpoint, it's been fun from a how do we enable our platform to address that and also how do we educate our customers from a measurement standpoint.Damian Fowler (05:37):So what's the ad experience like on Roku? You mentioned CTV and it sounds like there's a pretty wide mix of formats. Can you break that down a little more?Sarah Harms (05:46):I'd love to because I think that's again, where my role as a B2B marketer, it's of course helpful to inform our clients about our experiences then they might not have a Roku device or television. And so we think about our business in really two core buckets. We have the Roku experiences, which is our beautiful ui, so native home screen units, they're customized, they're elegant, and we have some of our more kind of viral experiences like Roku City, which is fun and delightful. We're now doing brand integrations there. But then on the other side, we're also a very scaled publisher. So the Roku channel continues to climb Nielsen's Gauge in terms of total TV content time. And so that is allowing us to be a very kind of open interoperable, performant publisher as well with standard video that's available programmatically. It's available with unique measurement integrations, and that's really our ecosystem being an interoperable partner in the space.Ilyse Liffreing (06:43):Roku City is that fun, animated screensaver, very purple that a lot of people see on their TVs. Can you tell us a little bit about it and the kinds of brands you're partnering with there?Sarah Harms (06:54):Yeah, so this has just been something really fun that's taken off. So Roku City is our interactive screensaver and people love it. I don't know if you see it every day, but it's cute, it's fun, it grabs your attention. We see that it's tweeted about every 12 minutes, so it is a viral experience and so much so that really our advertisers challenged us to think about it differently. And so now we have really a variety of advertisers coming into Roku City. So I gave the Hellman's example. We had Taylor Swift in Roku City. And so it's really just a fun, unique, totally differentiated advertising experience, but we tie it all to the rest of our assets.Damian Fowler (07:36):I heard somebody say this morning, performance media is kind of the baseline. Now with that in mind, how do you think about measuring engagement across all these different touch points that we've been talking about?Sarah Harms (07:46):Yeah, I mean, so much of my job on the measurement side of the house is education. And I think the challenge is that performance is in the eye of the beholder and CTV is still bought via a very different group of personas from a legacy television buyer all the way to someone that had been in social API partners and dipping their toe into CTV. And so performance is required, but it's really a matter of educating them on what that means to them and supporting them in their efforts. But what's great about CTV is its big beautiful television, but with all the addressability and accountability of digital.Damian Fowler (08:23):And on that point though, what is it that linear TV buyers still don't quite get about CTV?Sarah Harms (08:29):I think it's the ecosystem aspect of it all. I think television in the past was measured by a couple companies with a couple KPIs or just reach. And so I think this is where CTV has really unlocked really turnkey, always on easy to optimize measurement. That's very exciting.Ilyse Liffreing (08:48):So one thing we like to do on the show is pull our takeaways from the big campaigns. Are there any KPIs or success stories from the campaigns running on Roku that stand out to you?Sarah Harms (09:00):Yeah, so I think what's been fun is we see that we have opportunities for really kind of all verticals. Obviously Roku is born out of the media and entertainment industry, but we've expanded there. And so we really do have kind of a playbook for each vertical, but auto specifically comes to mind, which is a really exciting one. You don't really think of performance and auto on tv, but we've built kind of beautiful experiences like showrooms where you can configure cars, sign up for test drives. And so I think we've really changed the narrative there in terms of driving actions for that vertical all in a very big, beautiful, elegant canvas.Damian Fowler (09:37):Are there any other kind of surprises from your takeaways in terms of like, oh, that's popping. I never expected that.Sarah Harms (09:44):So for me, I don't carry a wallet. My phone is my wallet. And I think if you told me that five years ago, I would've never believed you. Similarly, I don't think anyone thought they'd be shopping with their television. That happens every day on our platform, and I think it's because of clients testing with us, but also it comes back to us as an operating system. And really our remote, it's a few buttons. It's really easy. We have a direct relationship with our customers from a billing perspective. And so the same way Apple Pay is just so easy now you can shop from your tv, which again seems insane, but maybe we'll be here in a couple years and we'll see so much direct shopping from televisions.Ilyse Liffreing (10:23):What about the interest from B2B brands? It just feels like that sector is really exploding across all categories, but CTV particularly.Sarah Harms (10:33):Yeah, I mean so much of my job as a B2B marketer is a lot of education and a lot of really, so much of our reframing away from being a walled garden to more of an open collaborative partner. And so much of it is doing, we talked in the press about our change away from doing a big new front event. We did more kind of small customized dinners instead just to make sure there is a very direct touch point, but also specifically cater to each client's needs. And so I think that's been more of our approach of making sure we do pointed conversations to address the nuances and needs of each customer.Ilyse Liffreing (11:12):And how was that new approach for you this year? I know a lot of brands are doing things a bit differently at the fronts. How did it go on your side?Sarah Harms (11:21):I think for us it's knowing the value of us as the operating system and having great content, but not being these content giants that have millions and millions and millions of dollars to spend on content. And so they should do a big show for us. We drive traffic to the big show. And so I think it was more about, yes, of course, talking about our amazing content and brand integrations there, but also acknowledging the integrations that each customer wanted, the platforms each customer wanted, and what we're doing for each of them in a really kind of catered way versus such a one to many message.Damian Fowler (11:57):You mentioned content earlier. Are you seeing any particular trends now? Anything that's really driving interest from certain categories or marketers?Sarah Harms (12:06):So we have our Roku originals, and we do very well in kind of holiday and home as you can expect, but I think this year in Cannes, you won't be in a meeting like this without talking about sports. And so we have sports rights, yes, but again, the value of the operating system, we've built sports zones to help make sport discoverable and findable. I always use the example of my husband's great Uncle Joe, diehard Yankees fan, can't find a Yankees game because it might be on four different places in five days. And so how can Roku as an operating system help in that regard? And so I think Roku is invested a ton in our infrastructure of driving curation of sports, but also we're very invested in what we call challenger sports, so National women's soccer league volleyball, stuff like that where they have really these die hard fan bases and they just want to find it. We're the destination to help them.Damian Fowler (13:01):We keep hearing it's not just about mass reach anymore, it's really about how well the audience, and the better you understand them, the better this whole thing works for both the platform and the advertiser. How do you see that playing out right now?Sarah Harms (13:13):Yeah, and they're loyal. They're diehard. They're big spenders sometimes. And so you want to kind of associate with yourself with such a kind of amazing, loyal fan base that's just so passionate about the sport.Ilyse Liffreing (13:26):So we have some quick questions for you now. So first of all, you've led both creative and analytical teams. What is one timeless truth about great advertising that cuts across both sides?Sarah Harms (13:41):First of all, it's a very fun aspect of my job having both kind of the marketing team and the measurement and analytics team. Two very different personas, but brilliant in their own ways. And so much of my focus since being here is making sure they're working together versus kind of two ships in the night with their own functions because we certainly have such amazing data, so we should use that to speak to the marketplace in a smart way. And so I think that's been really fun. I think they're getting to know the other side of the house and the creative thinkers versus the analytical thinkers like me pushing them to work together has been very fun. And I think with that in mind, a data informed approach is key. And so that's what really drew me to Roku was that opportunity of just this amazing data set that we have that we can use to optimize, but also to tell our story in a more elegant way.Damian Fowler (14:33):Now since you joined Roku, is there a favorite data point or piece of feedback that's really stuck with you?Sarah Harms (14:38):Yeah, well, I think what's interesting about my job is I should have been informing people like myself about the value of Roku. Before the process started of being recruited, I had a pretty antiquated view, the Roku advertising offering. So that's something that in getting here and in going through that process I learned so much more. I think my favorite might be that any given month, we see a user come through our front door about 25 days a month. And so that is an advertising opportunity to message our amazing footprint. But we see that on average an individual app is seven, maybe eight times a month. And so if you think about that, the reach potential, but also just the consumer habit of using our devices and seeing the messaging from our brands, I think is so compelling and something that really we're massive as it relates to our OS and footprint. And so we've designed these beautiful experiences to really account for that.Ilyse Liffreing (15:36):Now, Roku really helped pioneer the modern CTV ad experience. Is there a moment that's made you step back and think, wow, look how far the medium and your team really has come?Sarah Harms (15:49):I think the fact that the Super Bowl was really such a success story for streaming, I think we never thought the Super Bowl would be at that level, but it was streamed and it really streamable and really without a hitch, I think we've seen some live streaming events and there were some issues. I thought it was very well done. We were happy to support it. We drove some amazing traffic to Tubi. And so I just think 10 years ago, we never thought that would be the case. And so that's just been a fun thing to think about that and the Olympics and the Olympic zone that we built, just really elegant experiences and just changing television has been fun.Damian Fowler (16:32):And that's it for this edition of The Big Impression.Ilyse Liffreing (16:35):This show is produced by Molten Hart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Damian Fowler (16:41):And remember,Sarah Harms (16:43):A data informed approach is key. And so that's what really drew me to Roku.Damian Fowler (16:47):I'm Damian, and I'm we'll see you next time.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward podcast episode, Lee, Maddie, Lucie, and Gabi delve into the challenges faced by farmers in transitioning to resilient coffee farming practices. They discuss the necessity of investigating new solutions, the importance of partnerships, and how factors such as time, money, education, and unprecedented climate effects impact the coffee farming industry. The episode emphasizes the need for innovative approaches and specialized skills in managing agroforestry systems to ensure a sustainable future for coffee farmers.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

See more: https://thinkfuture.substack.comConnect with Loreta: https://www.loreta.today---As AI-generated content floods the workplace, how do companies keep communication authentic and human?In this episode of thinkfuture, host Chris Kalaboukis sits down with Loreta, founder of Loreta Today, to explore the future of corporate communication, leadership alignment, and the role of authenticity in an AI-driven world.With a background in journalism, corporate video, and now advising executives, Loreta has a unique perspective on how organizations can tell stories that build trust, not erode it. She believes video and human-centric communication will be more important than ever as AI avatars and auto-generated content become widespread.We discuss:- Loreta's journey from journalism in Lithuania to corporate strategy in the U.S.- Why authentic, relatable communication is the foundation of trust- The risks of over-relying on AI avatars and synthetic content- How to navigate organizational dysfunction and drive cultural change- The need for persistent, data-driven approaches to align leadership- What corporate communication might look like in 2035—and why the human touch will remain essentialLoreta's work focuses on helping B2B organizations align people, processes, and presence—and she shares strategies any company can use to improve communication, build credibility, and prepare for the future.If you're in communications, leadership, or simply curious about how authenticity survives in the AI age, this episode is packed with insight.

In this episode of Tank Talks, host Matt Cohen is joined by John Ruffolo to dive into a wide range of topics affecting Canada's economy, from energy and tech to blockchain. They discuss the government's announcement of major projects like LNG Canada's expansion and the critical need for nuclear energy. The conversation also touches on Canada's role in the global energy market, especially with the growing importance of renewables and the challenges of balancing carbon-based energy.The episode shifts to AI and blockchain, exploring how Canada can stay competitive in the tech race. They also dive into the rise of stablecoins in Canada with Tetra Digital Group's new Canadian peg stablecoin aimed at transforming B2B payments. Lastly, the episode examines the increasing presence of Canadian executives in U.S. tech companies and the risks of overvaluation in the AI startup space.A Quick Word from our Sponsor, FaskenAt Fasken, our clients don't wait for the future. They build it. As the first and largest dedicated emerging tech practice in Canada, our team is composed of founders, ex in-house counsel, developers and business advisors who have guided clients from startup, to scale-up, to exit. The trust of our clients has enabled us to consistently rank at the top of every major Canadian M&A, Capital Markets and Venture Capital league table. With deep industry knowledge and experience across all areas of emerging and high growth technology including ClimateTech, MedTech, Artificial Intelligence, Fintech, and AgTech we're your partners within the innovation ecosystem as you transform the landscape of what's possible.Tomorrow starts here. Own it with us.For more information, visit fasken.com/emergingtech and follow us on LinkedIn.LNG, Nuclear & Energy Future: Canada's Next Big Steps (00:07:13)Matt and John discuss the announcement of major energy projects in Canada, including LNG Canada's expansion and the importance of investing in nuclear energy for the future.Stablecoin Innovation: The Canadian Peg Stablecoin (00:15:01)Tetra Digital Group in Calgary launches a Canadian peg stablecoin set to revolutionize B2B payments. John and Matt explore how it could impact Canada's financial landscape.Opendoor's New CEO: Canadian Leadership in U.S. Tech (00:18:25)Opendoor appoints a Canadian executive as CEO, sparking a conversation about the growing influence of Canadian tech talent in major U.S. companies.AI Valuations: Are We Heading for a Tech Crash? (00:25:39)With the AI boom in full swing, Matt and John examine the potential for overvaluation and the risks of an AI bubble, echoing insights from Vinod Khosla on market “carnage.”AI's Future: Innovation or Overhype? (00:26:15)Matt and John delve into the power law of investing, discussing how capital is flowing into AI and why only a few companies will win big while many others will fail.Connect with John Ruffolo on LinkedIn: https://ca.linkedin.com/in/joruffoloConnect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In this episode of The Product Experience, Patrick Ndjientcheu, Chief Product and Technology Officer at Irembo, shares how his team transitioned from delivering projects for government to building a portfolio of scalable products. Patrick talks about shifting mindsets from execution to strategy, spinning out payments and identity into independent products, and the challenges of balancing internal bias with customer needs. He also reveals how Irembo is evolving into a super app, why sales enablement is crucial in a B2B context, and the lessons he has learned guiding teams through the move from project to product to product portfolio.Six things we learned from PatrickProject to product mindset: Repeat customer demand signals value, turn ad-hoc projects into structured products with identity, principles, and strategy.Team restructuring without turnover: Shifting from project delivery to product development requires reorganising teams around capabilities.Spinouts emerge from features: Payments and identity started as embedded features, but with scale and external demand, became standalone products.Bias is real: Teams naturally over-index on the dominant revenue product. Separation, customer interviews, and rebranding are critical to balance focus.Sales enablement matters: Without educating sales and customers on new platform capabilities, adoption stalls and value is under-communicated.Leadership lesson: Product leaders must bring the whole organisation on the journey—marketing, sales, finance, and operations—not just product teams.Featured Links: Follow Patrick on LinkedIn | Irembo | Inspire Africa Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.