Podcasts about B2B

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode, host Ryan Alford and guest Brian Ludden, CEO of Ludex, discuss the booming trading card industry and the transformative role of technology. Alford shares his personal experiences with trading cards, while Ludden details his journey from derivatives trading to founding Ludex, an app that scans and values trading cards. They explore the challenges of accurately pricing cards, the impact of technological advancements, and the evolving market dynamics. The episode highlights the potential for growth in the trading card sector, emphasizing Ludex's role in modernizing the industry and enhancing the collector experience.TAKEAWAYSGrowth and evolution of the trading card industryPersonal experiences and nostalgia related to trading cardsIntroduction and features of the Ludex app for card valuationChallenges in accurately pricing trading cardsImpact of technology on the trading card marketSupply and demand dynamics within the trading card industryCommunity engagement and trading practices among collectorsThe role of subscription services and B2B platforms in the trading card businessFuture trends and potential for growth in the trading card marketImportance of data-driven strategies in enhancing collector experiencesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Eric Malzone and Edward Hertzman discuss the evolving landscape of the fitness industry, focusing on the impact of media, the need for rebranding, and the significance of upcoming events like the CEO Summit and Innovation Summit. They explore how the industry is adapting to economic challenges, the role of AI in media, and the importance of personalized experiences for attendees. The discussion highlights the necessity for collaboration and communication among industry leaders to foster growth and innovation. In this conversation, Edward Hertzman discusses the dynamics of the fitness industry, emphasizing the importance of smaller voices and independent operators in providing valuable insights. He highlights the growing role of science in business claims and the need for radical transparency in transactions. The discussion also touches on content consumption trends, innovative experiences at industry events, and the significance of networking, particularly in New York. Hertzman reflects on the challenges of collaboration versus competition within the industry and the evolving landscape of B2B media.   LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int  

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985.  We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both timeless and trend-forward.  From collaborations at Dodger Stadium to growing demand in B2B and retail, this is a story of passion, perseverance, and flavor that connects generations. Here are a few highlights from our conversation:   * The family story behind Chef Merito and its first seasoning, Carne Asada * How the brand balances tradition with innovation in B2B, DTC, and retail * Why adaptability is key in modern marketing and flavor development * The surprising versatility of seasonings—from tofu to stadium fries * How community feedback and family values shape every decision Join me, Ramon Vela, in listening to the full episode and discover what it takes to build a multigenerational brand that honors its past while cooking up the future. For more on Chef Merito, visit: https://chefmerito.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results. Takeaways:Neuroscience can help make seemingly impossible things happen.B2B and B2C require different approaches and mindsets.Flow states can exponentially increase productivity and creativity.Challenging traditional work models can lead to better outcomes.Language has a profound impact on our mindset and actions.Removing limiting beliefs is crucial for achieving goals.Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.Effective coaching focuses on future goals rather than past stories.Understanding human systems can lead to better team dynamics. If you want to speak with Chris King you can contact him at 310.382.4653.

Send us a textInbound leads. Team trust. $125K in 7 weeks.These aren't buzzwords—they're the real results of a client who implemented the systems built by my guest, James Donovan, founder of Nine Two Media. In this episode, James breaks down the exact strategy his agency used to help a service-based firm generate $125,000 in new business in just 49 days using Google Business Profile visibility, Local Service Ads, and targeted positioning that drives results without relying on referrals or bloated retainers.But we don't stop at marketing. We dig into the leadership shifts that make that kind of scale possible—and sustainable. James shares what it took to step out of daily fulfillment, trust his team, and build the systems that allowed both his agency and his clients to grow. That's the real work—moving from operator to CEO.If you're stuck in the weeds of fulfillment or wearing every hat in your agency, this conversation will show you what's possible when systems, strategy, and leadership align. And if you're already scaling past seven figures, this is a masterclass in how to lead through systems and multiply your impact.Listen now to discover:How James helped a client generate $125K in just 7 weeks using inbound systemsWhy Google visibility is still the most underutilized lead gen lever for service-based firmsThe leadership shift required to delegate, trust, and lead at scaleWhether you're still inside the day-to-day—or already building a leadership team—this episode will challenge how you think, lead, and grow.Books Mentioned:Booked Solid: Digital Marketing Strategies That Actually Work for Accounting Firms by James DonovanThe Slight Edge by Jeff OlsonConnect with James Donovan:Looking to build predictable client acquisition systems for your B2B service firm? Connect with James Donovan at ninetwomedia.com or on LinkedIn to learn how his team helps service businesses drive inbound leads using Google visibility, Local Service Ads, and smart positioning.Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Uncertainty is the new normal for the chemical industry, but leaders still need to make smart decisions that drive business forward. Victoria Meyer tackles the critical actions leaders should be taking at the midyear point of 2025, offering strategic advice for operating in volatile markets, maintaining resilient supply chains, and effectively communicating through change. With insights from industry leaders, she highlights the importance of scenario planning, mindful diversification, and strategic cash management while emphasizing the value of strong relationships across the business ecosystem. Victoria also spotlights the upcoming The Chemical Summit in Houston, which centers on leadership through industry transformation, and explores the internal and external moves executives are using to keep their teams focused and adaptive.  Learn more about these topics this week: Midyear Reset: Now is the time to pause, reassess, and recalibrate your business strategies for the rest of 2025 Leading Through Uncertainty: Unpack the specific challenges chemical companies are facing this year Smart leadership moves and the five key actions that drive confident decision-making and resilient operations The power of strategic relationships: why reinforcing existing partnerships and building new ones across the supply chain is more important than ever before Seizing opportunity in change: Learn how industry leaders are preparing for the unexpected Killer Quote: “In times of uncertainty, relationships matter. Businesses and people, and it's people that are inside the businesses, need higher levels of trust and confidence in their partners when we're in these periods of uncertainty.” -Victoria Meyer 00:00 "Chemical Summit: Leadership Through Change" 05:35 "Six Leadership Tactics for Uncertain Times" 07:53 Enhancing Internal and External Communication 12:04 Clarifying Goals and Strengthening Relationships 16:40 Refocusing on Diversified Supply Chains 17:52 Strategic Diversification in Markets 21:57 Strategic Investment and Relationship Management 25:07 Midyear Reset for Leaders  Subscribe to The Chemical Show on YouTube ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com 

You have an experienced salesperson who seems to have lost interest in the job.  What do you do?  That's the question asked by a sales manager.  Listen to my response -- four specific possibilities. *****************************************************************         Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Subscribe to Dave's Newsletters Check out the website How To Kreate Kahle's Kalculation

I had the absolute pleasure of sitting down with my friend and fundraising rockstar Maria Griffin on the latest episode of Nonprofit Lowdown — and trust me, you need to hear this one.Maria is the Chief Advancement Officer at DREAM (yes, the same DREAM from the episode with Rich Berlin!) and she's about to launch her own consultancy to help nonprofits raise big money with big strategy.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Reducing patient wait times requires optimizing both patient navigation and health system resource utilization, a dual challenge tackled by platforms like DexCare.  In this episode, Jamie Gier, Chief Marketing Officer at DexCare, shares how their patient access platform, originally spun out of Providence Health, is working to ensure that "nobody waits for care." She explains how DexCare reduces appointment wait times by optimizing patient search and discovery while matching demand with the right clinician, location, or virtual care option, particularly for low-acuity needs. Jamie also discusses the importance of addressing generational expectations, the digital needs of caregivers, and the competitive landscape of B2B health tech marketing, which demands a precise ideal customer profile. Finally, she highlights the balance between AI-driven solutions and relationship marketing, emphasizing that trust remains key in partnering with health systems. Tune in and learn about innovative patient access solutions and insightful B2B healthcare marketing strategies! Resources:  Connect and follow Jamie Gier on LinkedIn. Learn more about DexCare on their LinkedIn and website. Discover more about CMO Huddles on their website and LinkedIn.

About Eric Stopper:Eric is a jiu-jitsu coach, professional podcaster, YouTuber, and e-commerce entrepreneur who has worked with over 2000 brands. He co-founded Profitibull, a software company that specializes in AI and Automation for companies looking to scale high-ticket products and services like coaching, courses, leadership development, functional medicine, and more. He lives in San Antonio, Texas, with his wife and two sons.In this episode, Jennie Bellinger and Eric Stopper discuss:Power of automation for lead nurturingValue of voicemail drops and SMS in outreachMindset shift from selling to servingImportance of consistent follow-up (10+ touches)Using Go High Level to streamline marketing and affiliate systemsKey Takeaways:Automation isn't impersonal—it's essential, and by thoughtfully setting up systems like voicemail drops, SMS, and email sequences, entrepreneurs can follow up with consistency and scale without losing authenticity.Tools like Go High Level eliminate the need for juggling multiple platforms, giving businesses a clear edge through streamlined workflows and centralized communication.Follow-up isn't optional—it's where sales happen.When you lead with sincere value and strategic segmentation, even automated messages can feel personal and build meaningful connections.Treating referral partners and team members like high-value leads—with structured onboarding, nurturing, and communication—can boost engagement and retention significantly."You can't ever hit it out of the park unless you actually step up to the plate.” — Eric StopperConnect with Eric Stopper:  Facebook Name: https://www.facebook.com/eric.stopperFacebook Business Page: https://www.facebook.com/profitibulladsLinkedIn URL: https://www.linkedin.com/in/ericstopper/Instagram Link: https://www.instagram.com/ericstopper11/Link to Gift from Eric Stopper:

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don't know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner's, it's already costing you deals. In this episode, I'm joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to fix that. Erica has helped hundreds of Microsoft partners elevate their positioning, build credibility, and generate leads that don't rely on referrals. We dig into the messaging traps most partners fall into, why AI is changing how you show up online, and how to stand out even in the most crowded categories. If you're serious about scaling in 2025, this is one of the most important marketing episodes you'll hear.About Erica HakonsonErica Hakonson is the award-winning CEO and Founder of Maven Collective Marketing, a premier B2B digital marketing agency recognized across North America for its excellence in driving strategic marketing success for Microsoft Partners. With nearly 20 years of experience, Erica has built a powerhouse agency that has earned over 200 awards, including Best Firm to Work With, B2B Agency of the Year and Top Digital Marketing Company.Erica is a results-driven marketing strategist known for transforming complex technology narratives into compelling marketing strategies that elevate brand authority and accelerate revenue growth. Since founding Maven Collective Marketing in 2012, she has led high-impact campaigns for global clients, helping them outperform in competitive B2B markets through data-driven performance, distinctive positioning, and strategic content marketing.A recognized thought leader, Erica is a sought-after speaker on marketing leadership, entrepreneurship, and women in business. She has been featured in The Globe & Mail and honored with titles such as Female Entrepreneur of the Year and SME National Business Awards Editor's Choice.Resources and LinksMavencollectivemarketing.comErica's LinkedIn profile2024 Microsoft Partner Benchmark ReportSubscribe to Maven Collective Marketing's LinkedIn Newsletter: Partner Marketing BytesMaven Collective Marketing's Youtube channel: Maven Collective MarketingErica on ​​Bluesky: ‪@ericahakonson.bsky.social‬Maven Collective Marketing on Instagram: @mavencollectivemarketingPrevious episode: 609 - RevOps Reimagined: AI, Agility, and the End of Cold Outreach with Jacki LeahyCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel:

It's one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we're no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money'.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let's sort this all out!More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________

Episode 381 of The VentureFizz Podcast features Mike Massaro, CEO of Flywire, a global payments enablement and software company. This is the full lifecycle story of an idea to a pillar publicly traded tech company in the Boston tech scene and it has it all. An international founder who discovered a major problem while trying to pay his tuition at MIT, to Mike joining the company after its Series A, an evolving business model from consumer to B2B, navigating choppy near death experiences to scaling aggressively, then raising multiple rounds of venture funding to an IPO, and more! It really is an inspirational story for all entrepreneurs to hear, as it is never an easy up & to the right story. There is so much that goes into building a successful company and this one does not disappoint. Chapters 00:00 Intro 02:17 Learning to Lead & the Importance of Communication 04:51 Mike's Background & Getting Started in Tech at edocs 15:00 Carrier IQ 19:47 The early days of Flywire 19:52 Navigating the Go-to-Market Strategy 29:52 Moving into the Role as CEO of Flywire 31:55 Challenging Times 35:09 Scaling the Company & Playing Long Ball 39:17 Expanding into New Industries 41:47 The Impact of COVID-19 45:20 Flywire IPO 50:06 Looking Ahead: Growth and Innovation 51:42 Building a Strong Company Culture 57:12 The Importance of a Strong Board of Directors 59:50 Hiring for Leadership Roles 01:02:13 Apps, Books, & Fun Episode Sponsor: As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.

That Solo Life Podcast, Episode 300 Episode Title  How To Manage Sticky Situations In PR Episode Summary  Welcome to the 300th episode of That Solo Life!

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Fresh off his exclusive interview with Airbnb CFO Ellie Mertz, Jamie Lane joins Wil Slickers, Michael Goldin, and Brandreth Canaley to unpack Airbnb's pivot toward services, experiences, and a more social platform future. We dive into what this means for hosts and operators—and how Expedia Group's latest moves in AI, advertising, and B2B at Explore 2025 signal a broader battle for the future of trip planning. Plus, a quick shoutout to Moving Mountains and Robin Craigen on their exciting new chapter with StayTerra! ---- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠order here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Retreats: Join us at one of our exclusive retreats—learn more and register your interest ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Episodes & More: Find all episodes and additional info at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodMorningHospitality.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at goodmorning@hospitality.fm Learn more about your ad choices. Visit megaphone.fm/adchoices

The ability to effectively manage and optimise data is key in an organisation today. But with the sheer volume and complexity of enterprise data, traditional methods are struggling to keep up with the change. This is where the agentic AI approach has swooped in to transform how organisations handle their most valuable resource. "The promise of AI and agentic AI is that we're now building very meaningful automation into the platform such that these teams of 10 are now able to basically actually capture all of the metadata about all of the data cataloged across their entire company," stated Corey Keyser, the head of artificial intelligence (AI) at Ataccama.In this episode of the Tech Transformed podcast, Shubhangi Dua, a B2B tech journalist and Podcast host at EM360Tech speaks with Keyser from Ataccama, about agentic AI, data quality, and data governance. They explore how intelligent automation is shaping enterprise data management, the role of AI in improving data quality, and the importance of trust in AI systems. Additionally, Keyser shares significant insights on Ataccama's unique approach to data governance, practical applications of their AI agent, and how they are keeping pace with the constantly changing AI regulations. While the speed and efficiency of AI are undeniable, the question of trust remains. Keyser addressed this directly: "The short answer is you can never fully trust these automations, right? “That's why it's really critical to always have data stewards that we will serve. We will always have data engineers that we will serve. We're just looking to improve their productivity. We always assume that there will be humans in the loop who are verifying the tasks orchestrated by AI agents."Ataccama's One AI Agent exemplifies the practical application of these principles. Keyser added that the AI agent can go and create data quality rules in bulk. “Go through the evaluation and testing of those quality rules in bulk, and then also assign the rules in bulk. Something that would take potentially weeks, can now actually kind of take hours depending on the person."TakeawaysAgentic AI is about dynamic planning and semi-autonomous task execution.Data governance involves cataloging and managing organisational data.Data quality assessment is crucial for ensuring high trust in data.AI can significantly speed up the creation of data quality rules.Human oversight is essential in AI-driven automation processes.Atacama's AI agent improves productivity for data management teams.Regulatory compliance is a growing concern for AI applications.User experience is key to successful AI integration in organisations.The relationship between data and AI is symbiotic and essential.Organisations must adapt to evolving AI regulations and standards.Chapters00:00 Introduction to Agentic AI and Data Governance02:41 Understanding Data Quality

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI isn't coming for your agency—it's already here. And if you haven't set clear guidelines for how your team (and your clients) engage with it, you're already behind. In this episode, one agency founder shares how he went from AI skeptic to strategic adopter—rewriting his workflows, client communications, and pricing strategy to future-proof his business. Join us as we explore how to move beyond simply offering AI-enhanced services—and start leveraging AI to boost profitability, streamline operations, and establish your agency as a leader in this new era. Paolo Vidali is the founder of Hidden Gears, an agency specializing in e-commerce and Shopify. With over a decade of experience in design, development, and digital marketing, Paolo shares his journey into agency ownership and discusses the challenges and rewards of building a small, distributed team across the US and Europe, as well as the factors that are informing his evolving policies on AI use. In this episode, we'll discuss: Why expertise will still set you apart in the era of AI. How Paolo went from AI skeptic to viewing it as mission-critical. How you can change your agency's game by integrating AI into your operations.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Making a Low-Risk Jump to Entrepreneurship Paolo sees his road to owning an agency as accidental, in the sense that it was never the plan to do it full time. Initially working for a digital marketing agency focused on B2B and lead generation, he began freelancing on the side. A couple of years into this, however, he realized the work he was doing on the nights and weekends was scalable and something he could ultimately grow. Back then, the jump to entrepreneurship seemed like a move he could realistically make without risking much of the low-cost lifestyle he led at the time. If anything went wrong, he'd just go back to working for an agency. He ended up building a successful organization he has intentionally kept small to maintain the close client relationships and team cohesion that have become hallmarks of his business model. How AI Went from “Maybe” to Mission-Critical After being in the world of e-commerce for over a decade, Paolo has witnessed firsthand the evolution of digital marketing and the rise of platforms like Shopify. And although he initially didn't believe the AI hype, it soon became apparent that the landscape was shifting dramatically. It was time to establish policies that dictated how staff and contractors would interact with this technology, so the agency would always be involved in how they experimented with it. The team's approach to AI evolved in two parallel tracks: externally, they carefully calibrated AI integration based on individual client preferences, while internally conducting tests to identify operational efficiencies. Years later, what Paolo originally envisioned as merely a future service offering has instead become fundamental to the agency's internal operations, with AI tools now dramatically reducing time spent on previously labor-intensive tasks like content creation, customer support, and data analysis. Why Expertise Will Still Set You Apart & How This Can Affect Your Pricing Predictably, one of the concerns around AI as its usage spread was around agencies becoming obsolete. In reality, Paolo can clearly see the difference between his team using AI, with many hours dedicated to understanding the technology and using it effectively, and any random person using the same tools. Now the challenge becomes how much value to place on that knowledge when it comes to their overall prices. Should they charge based on the time saved through automation, or should they consider the expertise required to generate quality outputs? Much like Paolo's mother can still out-Google him thanks to her deep understanding of information retrieval as a librarian, professionals in the field now possess the knowledge to input data effectively and assess the quality of the results produced by AI. This is why agencies should be charging on a value-based model instead of hourly rates. The technology certainly aids in finishing the tasks a lot sooner, but it's the agency's knowledge of the tools that helps complete the task efficiently. ChatGPT Changed the Game—Now Agencies Have to Raise Theirs Paolo's team is conducting systematic A/B testing to evaluate AI's potential impact on their agency workflows, quantifying time savings and process optimizations to determine where technology genuinely enhances value. To foster innovation while maintaining control, Paolo encourages staff to explore diverse AI tools during personal time and share promising discoveries, while implementing strict data protection protocols. Client information can only be processed in secure, isolated environments that prevent data from being incorporated into learning models, which led to his specific ban on Deepseek. AI has already found practical applications throughout the agency. Paolo personally leverages it for copywriting and proposal refinement, appreciating how it enhances professionalism and improves success rates. His team is also using AI for drafting content, something clients are notified about and an area where they are aware the AI results will still need to be fact-checked and revised. In his view, the use of AI has to be justified as being something that adds to the process to save time, cut costs, and improve results, rather than simply being a crutch. Overall, Paolo does think that the way people now shop for and consider content services and content marketing has forever been changed. He's already seen a decline in companies' investment in SEO, since clients feel there's no need if they can just ask ChatGPT to write that content. Despite this shift, he remains confident that agency expertise produces superior results. The challenge facing agency owners now is strategic adaptation—integrating AI capabilities while demonstrating their distinctive value in an evolving digital landscape. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today's entrepreneurs must adapt to meet the expectations of a rapidly shifting market.From navigating disruptive innovation to avoiding false signals of early success, Geoffrey delivers a masterclass in understanding the pragmatist mindset, market timing, and the reality of business in 2025. Whether you're launching a new product, scaling your company, or simply trying to stay ahead of the AI curve, this conversation is packed with insights you won't find anywhere else. Get ready to think deeper, market smarter, and grow faster—this is one episode you won't want to miss.Key Takeaways: 1. Crossing the chasm is still the greatest challenge for tech companies aiming to scale—especially in B2B.2. Early adopters want vision and potential, but pragmatists want risk reduction and proof.3. False signals from visionary buyers can create dangerous overconfidence before mainstream traction exists.4. To cross the chasm, you must solve a painful, urgent problem for a very specific customer segment.5. AI is redefining the adoption lifecycle, but the fundamentals of market timing and trust still apply.6. Creating your own category and competitors is critical—mainstream buyers need options to validate their choice.7. Every disruptive product needs a “whole product” ecosystem before it becomes scalable.8. Business buyers face real risk when changing processes—unlike consumers, they don't jump without justification.9. Social media, especially LinkedIn, is becoming noisier—real value comes from thought leadership, not self-promotion.10. Writing a business book is about building long-term impact and platform—not immediate profit.

We explore the Coinbase customer data breach, vulnerabilities in KYC systems, and the increasing risk of physical attacks against crypto holders.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 12,000 Bitcoiners: https://newsletter.blockspacemedia.comToday, Janusz joins us to dive into the recent Coinbase customer data breach where overseas support agents were bribed to steal user information. We explore the fundamental vulnerabilities in KYC systems, the rising trend of physical attacks targeting crypto holders, and sophisticated phishing operations. Yanis offers practical alternatives to centralized exchanges and discusses how to maintain privacy while navigating regulatory requirements in the crypto space.Notes:- Coinbase hackers demanded $20M in Bitcoin ransom- Less than 1% of Coinbase customers affected- Physical crypto attacks increasing since 2022- Support agents bribed to copy customer data- P2P alternatives avoid additional KYC exposure- Constitutional rights may extend to anonymous paymentsTimestamps:00:00 Start01:15 Easy targets03:09 Coinbase breach timeline04:15 Coinbase CEO Brian Armstrong Video06:58 The pitfalls of KYC15:29 Junseth scam call17:29 Arch Network18:31 Know the risks22:31 Protecting yourself-

David Priemer, Founder of Cerebral Selling and former Salesforce VP of Commercial Sales, blends science and empathy to transform sales leadership. A bestselling author and Adjunct Lecturer, David's work has been featured in Harvard Business Review, Forbes, and more. Known as the “Sales Professor,” he brings over 20 years of high-growth leadership experience to the conversation.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Priemer, author of Sell the Way You Buy and founder of Cerebral Selling. Together, they explore the powerful intersection of emotion and authenticity in modern sales. David breaks down how buyer decisions are emotionally driven, even in B2B, and how sales professionals can tap into that by being human, intentional, and genuinely curious. With insights from neuroscience and psychology, David explains how the best sellers aren't pitch machines, but emotional architects who create memorable buying experiences rooted in trust. This episode is a masterclass on connecting with your buyer's heart before asking for their wallet.KEY TAKEAWAYSFeelings Drive Buying Decisions: Customers make purchases based on emotional resonance, not just logic or features.Authenticity Builds Trust: Selling with empathy and authenticity helps establish credibility and long-term relationships.The Buying Experience Is the Product: The way a client feels during the sales process often matters more than the product itself.Embrace Curiosity: Asking better questions helps uncover emotional motivators and deepens connection.Sales as Emotional Engineering: Top sellers shape the emotional narrative of the buying journey. HIGHLIGHT QUOTES"Selling from the heart means selling with humanity and authenticity.""What are people actually buying? It's feelings.""The experience is the product.""Whether you believe or you don't, your customers can tell."

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?Today's guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies evolve in real time. From AI's impact on content to the growing need for thought leadership, Ben is here to help us separate what still works… from what's just noise. RESOURCES MarTech Podcast: https://martechpod.com/ I Hear Everything: https://iheareverything.com/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Do you want to get into Medical Device Sales?? If so → https://www.newtomedicaldevicesales.com/podcastJacob interviews Patrick Furbay, a 22-year-old who broke into medical device sales while still in college. They discuss how Patrick secured two offers from top medical device companies, the importance of getting sales experience in college, overcoming age-related bias in hiring, being proactive and coachable in the job search, how to network with purpose, what not to do in cold outreach, how to stand out as a candidate without prior B2B experience, and why it's more about how you tell your story than your resume.Key Takeaways:Start getting experience early, even if it's not traditional B2B sales. Patrick sold cars during college and treated it like real sales training.If you're still in school or recently graduated, don't wait to apply. Start learning how to sell yourself and prepare for interviews now.Avoid vague outreach like “Can I pick your brain?” Instead, show up prepared, have a plan for every call, and respect people's time.Interviewing is all about how you tell your story. You don't need a decade of experience. You need to show grit, coachability, and professionalism.Be proactive. Companies notice candidates who show up with preparation, purpose, and energy, even if they're young.Don't get discouraged if you get mixed advice when networking. Learn to filter out what applies to your situation and stay respectful either way.Being “open to work” on LinkedIn doesn't help you stand out. Remove it and show you're a hunter, not a job seeker waiting for permission.00:00 - Start02:38 - Who Is Patrick Furbay04:53 - What Did You Take From Your Sales Internship Into Med Device Sales07:38 - What Attracted You To Medical Device Sales08:56 - Something You Learned In The Program You Never Would've Known On Your Own12:08 - Why Asking ‘Can I Pick Your Brain' Is Terrible13:34 - How Did You Attract Companies At Only 21 Years Old16:00 - Advice To The Random Person Interested In Medical Device Sales20:26 - How Good Was The Advice From Other Reps24:48 - Patrick's Closing Advice

Marketing org charts may look innocent, but they're loaded with meaning. Split your team into “revenue” and “corporate” and you're sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they're shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team's structure, mindset, and KPIs.  Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.  Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You'll also learn:  Why your org structure should follow how your buyers engage  How AI is already shifting roles  How shared metrics and a single definition of success align marketing and sales  Tune in for a look at how marketing teams are being built to meet the moment!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Today I'm sharing why updating your B2B sales process is crucial right now. The market is rapidly changing—referrals aren't enough anymore, and only a best-practice, proactive sales approach will help you land those high-value corporate clients. I'm talking about the importance of reviewing your metrics, getting honest about what you want from your business, and why taking action before the summer slowdown is essential. If you want sustainable, predictable results in 2025 and beyond, now's the time to make those smart changes. If you're a coach, consultant, trainer, or service provider selling to companies, you need to harness best practices—nothing “sleazy or gross”—and create a predictable, sustainable revenue stream, no matter what's happening in the consumer market. Tune in for honest advice, market insights, and your nudge to step things up! In this episode I'm sharing; The B2B market is changing—fast. Are you updating your sales process to match? Why midyear is a pivotal time to review your pipeline. Sales slowdowns are coming: If you don't close opportunities before mid-July, expect long delays due to summer decision-maker holidays. The B2B opportunity is bigger, but only for the prepared. Is your sales process designed for today's reality—or stuck in 2015? Why referrals are no longer sufficient in B2B. Cold -> Closed - specifically created for this market to fast-track your outreach, objections and closing before the summer slowdown. Best-practice, proactive sales processes are more important than ever, especially as referrals dry up.   Key Quotes; The Shifting Coaching Market: "And over the last few months, I've been talking quite openly on the podcast about how the business to consumer market has really shifted. And in some cases, the bottom is completely falling out of it." 00:03:1500:03:27 Entrepreneurial Focus Shifts in a Changing Market: “I very consciously moved my business to be focused on maximum revenue generation from corporate clients. And that's been really fun and really interesting.” 00:15:5300:15:54 Why Reviewing Your Numbers Feels Different This Year: "So for some people, you might be reviewing your numbers in June thinking, actually, this has been my best year to date. You know? Actually, this has been the year where I've made the most revenue, where I've set the best boundaries in my business, where I have, you know, worked on things that were actually meaningful to me, and impactful to organisations that I work with." 00:27:3500:28:44 Boosting B2B Sales This Season "If you want to spend the next six weeks building out your B2B sales for the next ninety days so that you are actually getting better outreach results, higher response rates, more calls being booked with you, more proposals going out of the door before the summer hits, then you need to go ahead and check out the Cold -> Closed link again. "00:44:3600:45:03 The Reality of Wanting High-Paying Clients Quote: "If you're somebody who's saying, yes. I absolutely want companies to pay me £5,000, 10 thousand pounds, 20 thousand pounds, 50 thousand pounds per engagement, but you are not willing to put in the time that it takes to do proactive outreach to book sales calls that are going to be worth tens of thousands of pounds, then you need to take a real look at whether you are saying you want something, but you're not indicating that you are willing to do the work or invest the time, energy, and money required to get that result." 00:27:3500:28:44   Key Resources Mentioned in this Episode:   Click here for Cold -> Closed. Click here to join the waitlist for the Converting Corporates Event 2026! Click here for the Cold Email Outreach Conversion Course.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my TEDx talk.  

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comIn this video, I walk you through the 7-part MSP sales system we use to help managed service providers grow consistently and predictably. If you're tired of relying on random referrals or stalled pipelines, this framework will give you the structure and clarity you need to scale. Let's break it down step by step.CHAPTERS:00:00 - Identifying Sales Challenges00:45 - List Building Strategies03:06 - Lead Generation Process05:03 - Qualification of Prospects06:55 - Discovery Phase10:34 - Assessment and Proposal13:39 - Follow-Up Strategies15:17 - Evaluating Your Sales System

Ja sam Aleksandra Vančevska, geštalt terapeutski savetnik i UKCP terapeut pod supervizijom. Cilj mi je da kreiramo prostor gde se uspeh sastaje sa spokojem. Želim da podržim one koji u životu dosta postižu da nauče kako da stave negu sebe, autentičnost i ispunjenje na prvo mesto, gradeći tako uspeh u ritmu svoga bića.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

A successful webinar starts with a smart plan.In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from choosing a topic and format, to picking the right platform and setting goals that align with your wider content strategy. It's all about being clear on what your audience wants, and building from there.Find out:How to set clear goals and pick a strong topic your audience will care aboutWhat to think about when choosing a format and platformWhy good structure and flow matters just as much as the contentHow to keep your audience engaged during the webinarWhat to plan ahead of time to make things easier on the dayImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do we make artificial intelligence more intelligent? This week, Technology Now dives deep into the world of AI agents and how they interact with large language models. We ask what are some of the current problems with AI, and examine how applying agents can help artificial intelligence to provide better answers to our questions. Jimmy Whitaker, Chief Scientist in the AI Private Cloud Group at HPE, tells us more.This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week, hosts Michael Bird and Aubrey Lovell look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations and what can be learnt from it.Jimmy Whitaker: https://www.linkedin.com/in/jimmymwhitaker/Sources cited in this week's episode:Today I learned: https://www.simonsfoundation.org/2025/04/29/flares-from-magnetized-stars-can-forge-planets-worth-of-gold-other-heavy-elements/Anirudh Patel et al., 2025, Direct Evidence for r-process Nucleosynthesis in Delayed MeV Emission from the SGR 1806–20 Magnetar Giant Flare, ApJL 984 L29, DOI 10.3847/2041-8213/adc9b0This week in history:Strassburg MA. The global eradication of smallpox. Am J Infect Control. 1982 May;10(2):53-9. doi: 10.1016/0196-6553(82)90003-7. PMID: 7044193.Muyembe JJ, et al, 2024, Ebola Outbreak Response in the DRC with r-VSV-ZEBOV-GP Ring Vaccination, The New England Journal of Medicine, 2024;391:2327-2336, VOL. 391 NO.24, https://www.nejm.org/doi/10.1056/NEJMoa1904387https://www.who.int/health-topics/poliomyelitis#tab=tab_1

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.Check out these episode highlights:01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.Tweetable Takeaways from this Episode:“…spend more time in the field.” - Ingrid Maynard

Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie's approach turns reps into advisors and conversations into conversions.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz, a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics.She emphasizes that real progress comes not from hustling harder but from selling smarter—prioritizing meaningful discovery conversations, segmenting accounts with care, and aligning messaging with executive-level pain points. Leslie's methods helped one team double their close rate and trim nearly two weeks off the sales cycle by simply reworking their approach to AE discovery.The conversation explores everything from the mechanics of outbound strategy to why building your personal brand on social media is essential, not just for visibility, but for attracting talent and creating credibility. Leslie challenges the myth of company loyalty and shares why, in today's landscape, your reputation is your leverage.Connect with Leslie Venetz on LinkedIn:https://www.linkedin.com/in/ramsbaConnect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.com

In this episode, we dive into the bold moves reshaping the travel industry. Airbnb relaunches Experiences and debuts Services with a mission to create more human connection—think chefs, massages, and personal trainers on demand. Meanwhile, Expedia doubles down on B2B and AI, launching powerful new APIs and an intelligent travel agent to streamline discovery and booking. From emotional connection to seamless automation, we explore how two giants are redefining what it means to travel in 2025.Are you new and want to start your own hospitality business?Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Boostly and join the discussion:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to know more about us? Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stay informed and ahead of the curve with the latest insights and analysis.

This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠OwnYourLane.io⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growthhttps://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKS⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.

In the latest episode of Sales with ASLAN, Tom, Tab, and ASLAN president Marc explore one of the most important (yet often overlooked) dynamics in modern B2B sales: the rise of the non-seller. Engineers, consultants, lawyers, and other technical experts are now more involved than ever in influencing buying decisions. But here's the problem, they don't see themselves as “salespeople.”And that's exactly where the opportunity lies. Tune into to learn how to equip and motivate "non-sellers". In this episode we cover how to...Ask for permission to explore the problem together.Focus on the client's desired outcomes, not just the features of your product or service.Avoid information overload- simplify, clarify, and guide.Reframe objections as opportunities to understand deeper resistance.

In this episode of The Unified Brand Podcast, we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.We explore:The neuroscience behind storytelling and empathyHow personal stories can drive professional successThe 4Cs framework to unlock brand storiesStrategic storytelling in B2B tech and why empathy still mattersUsing purpose-driven storytelling to align brand identity and impactWhether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.

Jeannette examines the essential elements of creating a positive organisational culture, outlining 10 transformative steps to help listeners assess and cultivate the culture they desire. From defining core values and embedding culture into everyday practices to celebrating successes and fostering community, each point emphasises the importance of authenticity, purpose, and open communication Jeannette explains why: Establishing clear core values is essential as they set the foundation for the desired culture within an organisation. Values should reflect what you want to be known for and guide behaviours and decisions. Culture should be integrated into every aspect of the organisation, from recruitment and onboarding to product development and client interactions. Creating an environment where team members feel comfortable expressing themselves and providing feedback is crucial. Openness fosters creativity and ensures that everyone feels heard and valued. Recognising and celebrating both small and large achievements within the team helps to build morale and reinforces a positive culture. Simple acts of gratitude can have a significant impact. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

This one's for the marketers, brand builders, and business leaders still clinging to yesterday's playbook. In this high-energy keynote and raw Q&A from the POSSIBLE conference, I'm throwing punches—at outdated marketing models, bloated ad budgets, and the creative delusion plaguing our industry.We're in the Interest Media era now. Organic creative IS the strategy. If you're not over-investing in social content, you're being outflanked by companies that didn't exist a year ago.No more disguising bad creative with fat media buys. In 2025, if it doesn't hit organically, you don't spend a dollar promoting it. Period.

Seth for Privacy breaks down the Samurai Wallet legal case, Bitcoin's current privacy limitations, and solutions like Silent Payments and Payjoin V2. He discusses the government's attack on privacy tools and why Monero offers better privacy by default.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comSeth for Privacy, VP at Cake Wallet, joins us to discuss the ongoing Samurai Wallet legal case and its implications for Bitcoin privacy. Seth explains how the DOJ's prosecution of Samurai developers threatens the entire crypto privacy landscape, despite FinCEN's admission that self-custodial wallets shouldn't be regulated as money services. He breaks down Bitcoin's current privacy limitations, highlighting promising technologies like Silent Payments and Payjoin V2, while candidly addressing why Monero offers superior privacy by design. Are we re-living through the same cryptography battle we fought in the 90s?Follow our guests: @SethforprivacyNotes:- Samurai indicted April 24, 2024, despite self-custody- 98% conviction rate in Southern District of NY- DOJ hid key FinCEN evidence from defense- Silent Payments gives one reusable static address- Payjoin V2 coming to Cake Wallet this week- Bitcoin privacy tools fighting transparent designTimestamps00:00 Start01:04 Samurai wallet legal case06:30 Jurisdiction & charges11:59 How significant is this case?16:28 Arch Network17:00 Current privacy on BTC19:47 Silent payments21:54 Payjoin V224:43 Privacy tech limits of BTC27:42 Privacy soft forks32:51 Future of oh-chain privacy37:31 OP_RETURN debate-

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even for B2B)(05:24) Creating incentives for live attendance with exclusive content(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

You're still optimizing for Google? That's cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren't building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you're a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers00:23: Why Your YouTube Channel Will Soon Outrank Your Website14:50: The #1 Interview Question CMOs Should Be Asking16:39: The Big 5 Content Topics Buyers Actually Care About29:03: Self-Service Tools: The Secret Weapon for Modern Marketers40:55: How to Avoid the Pitfalls of Radical Transparency43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

Ahmad Munawar is the founder of Boutique Growth. Ahmad has helped independent consultants double their deal flow, command premium fees, and build scalable business models that go far beyond hourly billing. In this episode, we confront the hard truth that consulting is more competitive than ever. We talk about the importance of rock-solid positioning, unpacking the “power positioning” framework. We also dive into the scale problem in consulting: I/e: when you aren't aiming to be the next ‘Deloitte', how do you grow your business? All things LinkedIn, which remains the place to market a B2B consultancy in 2025, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is remote agency life really the dream? While many chase the freedom of working from anywhere, the reality is far more complex. In this episode, Lisa Larson-Kelley shares how she built a high-performing remote team—without sacrificing culture, communication, or control. Today's featured guest decided long ago that she prefers the remote option and shares what really makes remote work actually succeed. For her, it comes down to two crucial elements: Creating a solid structure for clear communication and aligned goals Hiring people who thrive in self-led, remote environments Tune in to hear how she built these systems into her agency—and how she still prioritizes meaningful, in-person connection to strengthen team culture. Lisa Larson-Kelley is the CEO and founder of Quantious, a marketing enablement agency specializing in B2B tech companies. Her agency has worked with some of the biggest tech companies in the world, starting with Adobe and building relationships that would later take them to work with Google and Meta. Currently, she's looking forward to leveraging this experience working with big companies to create lasting relationships with smaller startups and mid-market companies as well. She talks about the challenges and benefits of running a remote agency, how she finds talent suited for remote work, and how implementing EOS in her agency operations improved her business' structure, communications, and employees accountability. In this episode, we'll discuss: How EOS gives structure and accountability. The traits she looks for when hiring remote talent How she keeps team culture strong with in-person retreats Why remote work isn't “easier”—but can be better with the right systems.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. A Pivot Fueled by Adversity Lisa began her professional journey as a developer, then transitioned to freelance consulting. Seeing she had a knack for explaining technical processes, she took some writing courses and expanded her abilities into content writing. Lisa's freelance work soon attracted several major tech companies. The growing demand for her services prompted her to hire her first intern through Craigslist, initially viewing this expansion as an extension of her freelance business. However, when her husband fell seriously ill, Lisa's need to provide financial stability for her family motivated her to formalize and grow her operation into a proper agency. What had started as individual consulting work had evolved into a full-fledged business born of both opportunity and necessity. Why Lisa's Agency Thrives Remotely—And How Yours Can Too Since founding her agency, Lisa has maintained a primarily remote operation. She did try to run the team from an office a little before Covid restrictions came to send everyone home again, but was finding it tedious, with common complaints about people's choice of food or annoying habits. It seemed as though petty distractions disappeared once they returned to remote work. As the owner of a remote agency, Lisa admits this modality isn't easier—it's just a different kind of hard. To truly succeed, agency owners who want a remote team must take care to carefully choose people suited for this type of work. Some people really do need the presence of someone keeping them accountable. These people find that on-site work provides them a sense of structure and that the interaction with teammates helps improve their performance. Lisa looks for workers who are able to self-manage and are results-oriented. Her team always has access to managers through Slack, of course, but they mostly prefer to manage their work and their time to better fit their lifestyles. Remote teams can leverage technology to enhance collaboration and communication, using tools like video conferencing, project management software, and instant messaging platforms allow team members to work together seamlessly, regardless of their geographical location. Assessing Candidates' Adaptability to Remote Work Not everyone is suited for remote work, so after assessing a candidate's suitability for the role based on their skills and experience, Lisa also looks to identify whether or not they are suited to work in this modality. If you have struggled finding workers who thrive in a remote setting, try to use assessments and structured interview questions to gauge a candidate's suitability. For instance, asking about their strategies for maintaining accountability can reveal much about their potential success in a remote setting. Furthermore, candidates who have previously navigated remote roles often have the skills and mindset necessary to thrive in similar environments. This experience can translate into a more seamless integration into a remote team, as these individuals are likely already familiar with the challenges and best practices associated with this working style. How EOS Can Transform Your Remote Agency Operations The Entrepreneurial Operating System (EOS) has helped many agencies create the sense of structure that some remote teams may be missing. In it, every worker has their goals, so they know what they're working towards, as well the agency's goals for the quarter, so everyone can grow in the same direction. It wasn't immediately easy or intuitive for Lisa to implement EOS into her agency processes. She read the book and tried to self-implement it unsuccessfully. It wasn't until she was introduced to an implementer who could help her with the process and keep her accountable that she felt she was on the right path with this system. With expert guidance, structured meetings became the cornerstone of Lisa's agency operations. These non-negotiable, regularly scheduled sessions ensure team alignment and individual accountability. Using Ninety software, Lisa's team conducts highly organized meetings with clear agendas and built-in timers that keep discussions focused on measurable outcomes and actionable tasks. This systematic approach eliminates wasted time while fostering a culture where team members understand their specific responsibilities. This framework helps Lisa establish high-level objectives aligned with her agency's vision, then break these down into manageable steps by working backward from desired outcomes. For instance, if an agency aims to achieve $20 million in top-line revenue and $10 million in net profit, how does this cascade down to individual team members? This clear linkage between daily activities and long-term objectives helps create a culture of accountability and proactive engagement. Structuring Professional Growth in Remote Agencies Part of the changes introduced with the use of EOS was establishing clear pathways for employee growth, something that employees themselves asked for. While tenure still influences senior positions, the agency's COO developed a three-stage framework that provides visual clarity for professional development. Seed: Your ground-level tasks for any particular role. Blossom: Demonstrating confident competence and Independence in that role. Bloom: Preparing for advancement to the next position. Interestingly, this framework is not necessarily linear recognizing that personal circumstances may cause employees to move between stages. If an employee shifts from "Blossom" back to "Seed," management initiates supportive conversations to discuss their situation and explore potential paths forward based on the employee's choices. This is an important initiative that all agency owners hoping to scale their agency should consider as it forces you to think about ways to scale your team and locate the leaders that will help take the pressure off you as you start to delegate responsibility to them. Furthermore, you'll be taking action to help your team take ownership of their roles, thus increasing retention as you motivate individuals who could get frustrated if they don't see growth opportunities. How In-Person Retreats Build Camaraderie in a Distributed Workforce Running a remote agency takes a lot of organization, structure, and also an appreciation for in-person connection. Lisa understands that while tech keeps teams connected, it can't replace the depth of real, in-person connection.. Hence, to encourage team bonding, she organizes a team retreat, that most recently took the team to Puerto Rico, for a few days of team building activities, but mostly to just be together in the same space. This is a great lesson for agency owners who want to run a remote agency. Building camaraderie through in-person connections will also have practical implications for agency growth. In-person retreats and gatherings can serve as platforms for discussing career aspirations, setting goals, and mapping out pathways for professional growth, as well as fostering stronger relationships, enhanced communication, and a more cohesive work environment. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about "Branding for success". David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry. Action Items [ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services. [ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur. Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event. David and Jordan provide brief introductions about their roles and backgrounds. David's Background and Company Overview David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area. He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40. David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors. Scott and David talk about the challenges faced by power generation companies and the importance of differentiation. Challenges in Power Generation and Strategic Messaging David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness. Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition. Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it. David emphasizes the importance of differentiation and specialization to maintain pricing and market position. Brand Framework and Strategic Messaging Process Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively. He explains the challenge of translating technical jargon into client-friendly language. Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message. Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning. Proactive vs. Reactive Branding Strategies David advises companies to invest in branding proactively rather than waiting for problems to arise. He explains that a strong brand helps attract top talent and maintain a competitive edge. Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes. Jordan shares examples of companies...