Podcasts about B2B

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    Best podcasts about B2B

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    Latest podcast episodes about B2B

    Late Confirmation by CoinDesk
    BITCOIN SEASON 2: Why Filters Are Playing Into The Fed's Hands w/ Fluffypony

    Late Confirmation by CoinDesk

    Play Episode Listen Later Oct 8, 2025 63:26


    Riccardo Spagni (“Fluffypony”), former Monero lead maintainer, says that Bitcoin's filter debate mirrors the blocksize wars, why most nodes don't matter for consensus, and what real Bitcoin privacy looks like. Plus: he accidentally becoming a WorldCoin top influencer. Riccardo Spagni (Fluffypony), former Monero lead maintainer, joins the Bitcoin filter debate and explains why it's following the same playbook as the blocksize wars. Riccardo explains his early studies on Sybil attacking Bitcoin nodes, why filtering is fundamentally broken censorship, the thankless job of being a protocol maintainer. We also discuss his WorldCoin criticism, AI agent commerce, and why stablecoins will likely dominate machine-to-machine payments. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **Notes:** • Bitcoin nodes connect to 8 peers by default • Fiber network enabled faster miner-to-miner relay • Filtering OP_RETURN stops only 1 of 6 data methods • Spagni maintained Monero 2014-2019 (5 years) • Lightning privacy requires permanent open channels • AI agents will likely use stablecoins, not Bitcoin Timestamps: 00:00 Start 01:16 Who is Fluffypony? 06:45 Worldcoin influencer? 09:30 Filters (that don't filter anything) 12:53 Why don't "all nodes matter"? 18:35 Knots node count 23:16 OK, define censorship 31:24 Community criticism 38:26 The future of the "filter TM" debate 42:44 On-chain privacy 48:32 The state of Bitcoin privacy 53:23 OP_CTV 56:05 AI + Bitcoin -

    Joey Pinz Discipline Conversations
    #752 MSP Summit 2025-Paul Mander: Paul Mander on Fighting Social Engineering: A Proactive Path for MSPs

    Joey Pinz Discipline Conversations

    Play Episode Listen Later Oct 8, 2025 24:58


    Le Gratin par Pauline Laigneau
    Céder son entreprise sans la trahir : la méthode pour une transmission réussie | #Leçon262

    Le Gratin par Pauline Laigneau

    Play Episode Listen Later Oct 8, 2025 27:16


    Aujourd'hui, je reçois Julie Chalayer, créatrice des marques Ma Lune et VentiLLo. Depuis plusieurs années, elle a fait grandir avec passion deux belles marques d'accessoires qui séduisent en B2B comme en B2C.Mais Julie est arrivée à un tournant : elle souhaite transmettre son entreprise, passer le flambeau, tout en s'assurant que ses créations continuent à vivre et à prospérer.C'est une étape délicate que beaucoup de fondateurs redoutent : comment valoriser son entreprise ? Comment trouver le bon repreneur ? Et surtout, comment présenter cette démarche sans inquiéter ses clients ni donner l'impression de se détourner de son projet ?Dans cette leçon, je partage avec Julie des conseils concrets, des pistes stratégiques et des exemples réels pour l'aider à franchir ce cap important avec confiance et clarté.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction02:30 – Le parcours de Julie 04:00 – Sa problématique : comment transmettre son entreprise ?05:30 – L'importance d'activer son réseau et d'oser en parler07:40 – Construire un discours solide et rassurant pour les clients10:30 – Trouver un repreneur : clients, fournisseurs, concurrents, experts comptables14:00 – Comment valoriser une petite entreprise ? (multiples, EBITDA, exemples concrets)18:20 – Adapter la négociation selon les besoins et le profil du repreneur20:00 – Les atouts de Julie : une activité 100% digitale et sans collaborateurs22:00 – Explorer la piste des concurrents comme repreneurs23:20 – La feuille de route pour trouver le bon acheteur#Entrepreneuriat #TransmissionEntreprise #BusinessTips #PetitesEntreprises #Entrepreneurs #PodcastBusiness #Valorisation #CréerEtTransmettre #Repreneuriat #LeçonDuMercrediNotes et références de l'épisode Pour retrouver Julie ChalayerSur LinkedIn Sur son site Vous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

    Smart Business Revolution
    From Zero To Million-Dollar Sales With Collin Stewart

    Smart Business Revolution

    Play Episode Listen Later Oct 8, 2025 36:52


    Collin Stewart is the Founder and CEO of Predictable Revenue, a sales outsourcing company that helps B2B businesses build repeatable, scalable sales development teams. Under his leadership, Predictable Revenue has become a recognized leader in sales consulting, delivering over 10,000 booked meetings and scaling outbound sales for more than 55 companies. Recognized for his data-driven, practical approach to solving sales challenges, Collin also hosts the Predictable Revenue podcast, which boasts over 400 episodes. In this episode… Struggling to turn sales calls into paying customers can feel like hitting a wall, even when your tools and tactics seem solid. Many founders assume their scripts or CRMs are the problem. But could the real problem run deeper, with outbound sales success depending less on what you say and more on how well you listen? Collin Stewart, a seasoned entrepreneur and sales expert, discovered this lesson the hard way. He spent years building a CRM to compete with industry leaders, only to realize sales teams didn't need another tool — they needed clearer processes and better support. By asking questions instead of making assumptions, Collin aligned his solutions with real customer pain points and unlocked lasting growth. His advice is simple: listen closely to your customers before building anything. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Collin Stewart, Founder and CEO of Predictable Revenue, about effective outbound sales strategies. Collin explains how active listening drives better product–market fit and shares insights on nurturing early leads, avoiding over-automation, and landing your first customers on a tight budget.

    Scratch
    Ocean Bottle's Secret to Scaling Impact With 2 Billion Plastic Bottles

    Scratch

    Play Episode Listen Later Oct 8, 2025 37:08


    In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

    Just Get Started Podcast
    #468 Desiree-Jessica Pely, PhD - Founder of Alfa by Loyee.ai

    Just Get Started Podcast

    Play Episode Listen Later Oct 7, 2025 54:58


    Episode 468 features Desiree-Jessica Pely, PhD, Co-Founder and CEO of Alfa by Loyee.ai (Top 50 GTM Startup).Find Jessica Online:Website: https://www.loyee.ai/Linkedin: https://www.linkedin.com/in/pely/About Jessica:Desiree-Jessica Pely, PhD, is pioneering a finance-led approach to B2B sales, go-to-market strategy, and revenue growth. As Co-Founder and CEO of Alfa by Loyee.ai (Top 50 GTM Startup), she leads the development of an AI-driven platform that transforms complex market signals into precise, actionable insights for sales, marketing, and finance teams.Jessica brings together a PhD in Financial Economics, a background in Computer Science, and hands-on entrepreneurial execution. She has collaborated with Nobel Laureate Richard Thaler, exploring the intersection of behavioral economics and decision-making, and began her career in quantitative finance and predictive modeling.Her passion for redefining GTM strategy grew from a common challenge: sales teams drowning in data yet struggling to identify the accounts that matter most. Loyee.ai was created to solve this, deploying AI research agents that identify high-value accounts, map markets, and adapt continuously to real-time changes, enabling companies to penetrate markets with precision and scale revenue smarter.Recognized as the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS, and awarded Salesperson of the Year. Beyond her company, she is an active mentor, investor, and coach, championing the next generation of innovators in SaaS, FinTech, and AI.

    Manufacturing Happy Hour
    256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76

    Manufacturing Happy Hour

    Play Episode Listen Later Oct 7, 2025 53:17


    It's been five years since Wendy Covey, CEO and Co-Founder of TREW Marketing, and Joe Sullivan, Founder of Gorilla 76, first joined Manufacturing Happy Hour, back when everyone was scrambling to figure out digital marketing during the pandemic.We sit down with them to explore which marketing fundamentals still deliver results and what new tactics manufacturers can't afford to ignore. The core truth hasn't changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That's completely different.PR is making a comeback, or as Wendy calls it, “the second coming of PR” while Joe shares how manufacturers can build knowledge bases from existing content to feed AI tools the right way.Both agree that becoming the best resource for your audience beats trying to game the system every time. And with showing up in ChatGPT becoming both more important and more challenging, manufacturers need to think beyond their own websites to build credibility across digital platforms.In this episode, find out:Why the best content still comes from extracting knowledge from industry expertsWhich timeless marketing strategies still deliver resultsThe surprising resurgence of PR and why engineers are starting to trust it more than everHow showing up in ChatGPT is getting harder, and what actually worksThe patience problem among industrial marketers and why ROI questions after 3 months miss the pointHow manufacturers are successfully using community-driven marketingWhat to look forward to at the Industrial Marketing Summit 2026 and why attendees keep coming backEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“With generative search, they're placing more value in third-party placements. So it's still the idea of being a topical authority, but you can't just do it on your website. You need to be a topical authority in industry publications, Reddit, YouTube, and all these other sources.” - Wendy Covey“Whether it's Google or ChatGPT, they're trying to display the best information and the most helpful possible information. It's just getting packaged up differently. And how do you make sure you're part of what shows up? You build credibility for yourself.” - Joe Sullivan“A lot of digital strategies have evolved but are still tried and true. So that's educating your audience, and publishing content on a regular cadence. Knowing your audience and building a strong value proposition that speaks to their pain points.” - Wendy CoveyLinks & mentions:Industrial Marketing Summit 2026, an annual three-day gathering where manufacturing and industrial marketers connect to share practical insights, learn emerging strategies, and build community with peers facing similar challengesTREW Marketing, partners with B2B technical companies to establish strong marketing foundations, create engaging content strategies, and accelerate growth through research-backed campaigns tailored for engineering audiencesGorilla 76, an industrial marketing agency that helps B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs built specifically for industrial markets Make sure to visit

    Remarkable Marketing
    The Gilded Age: B2B Marketing Lessons on Turning Patience into Power with Chief Marketing Officer at Auctane, Laura Goldberg

    Remarkable Marketing

    Play Episode Listen Later Oct 7, 2025 52:58


    Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Player: Engage
    Marketing That Moves the Needle with Christine Dark

    Player: Engage

    Play Episode Listen Later Oct 7, 2025 48:27


    OverviewMarketing in games isn't just flashy ads and cool trailers—it's a battlefield of strategy, alignment, and constant reinvention. In this episode, Christine Dark shares lessons from her career building B2B marketing engines that scale, from scrappy startups to global brands. Her journey—from teaching salsa to leading high-performing teams—shows how creativity and structure meet in the business of gamesEpisode Highlights .The surprising parallels between AAA vs. indie studios and corporate vs. startup marketing Why interviewing for leadership roles goes both ways—and how to avoid misalignment with execs. .Delegation lessons: why hiring cheap can cost more, and how to balance junior growth with execution OKRs (Objectives & Key Results) as a tool to align creative marketing with measurable company impact. Indie advice: what type of marketer to hire first when you're two devs with a great game but zero promotion. .Building evangelists: how customer marketing programs turn clients into advocatesWhy It MattersFor studio leads, LiveOps managers, or indie founders, this episode is a roadmap to scaling marketing without losing sight of authenticity. You'll walk away with clarity on how to structure your first marketing hire, practical delegation tactics, and how to align creative efforts with KPIs that actually move revenue. Think of it as a playbook for turning marketing from “nice-to-have” into a growth engine.About the Guest.Christine Dark is a veteran marketing leader with deep expertise in B2B growth, customer engagement, and creative brand-building. She's known for transforming visions into measurable results, from doubling revenues to launching innovative customer marketing programs. Her career blends entrepreneurial scrappiness with corporate leadership, making her a go-to voice on what works—and what doesn't—in modern marketingNext Steps

    Summit Host Hangout
    307: Proof That B2B Summits Still Work in 2025

    Summit Host Hangout

    Play Episode Listen Later Oct 7, 2025 14:17


    The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

    The Millionaire Real Estate Agent | The MREA Podcast
    103. The Networking Group Blueprint: Transform Connections Into Closings With Ryan Gillen

    The Millionaire Real Estate Agent | The MREA Podcast

    Play Episode Listen Later Oct 6, 2025 30:15


    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastRyan Gillen built a $90M real estate business by flipping the script on lead generation, turning community into his greatest asset. Growing up in a real estate family, Ryan learned to hustle early and quickly realized cold calling and chasing FSBOs wasn't a long-term game. Instead, he leaned into what he loved: golf, country clubs, and connecting people.By starting small networking groups and masterminds, Ryan became “the mayor” of his circles, introducing like-minded professionals and solving problems together. That sense of community not only gave members real value, it also fueled millions of dollars worth of annual referrals to his team. In this episode, Ryan breaks down his simple but powerful model: find a problem, gather people who share it, and create consistent spaces to connect.If you've ever dreaded lead gen, this conversation is proof that it doesn't have to be painful. When you build groups around your passions, business flows naturally and relationships become your most profitable investment.Resources:The Millionaire Real Estate Agent (book by Gary Keller, Dave Jenks, and Jay Papasan)MAPS Coaching with Leah LembergKeller Williams Mega CampMREA Notes (weekly models & systems PDF)Millionaire Real Estate Agent Podcast NewsletterOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

    On Brand with Nick Westergaard
    The Power of Productive Tension in Branding

    On Brand with Nick Westergaard

    Play Episode Listen Later Oct 6, 2025 31:06


    What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today's biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You'll Learn in This Episode Why Crocs' turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

    DGMG Radio
    Marketing in the Age of AI: CMOs Separating the Hype from What's Real

    DGMG Radio

    Play Episode Listen Later Oct 6, 2025 64:40


    #288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what's working, what's not, and how leaders are adapting.Dave and the panel cover:The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you're experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.Timestamps(00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    Topline
    If You Want $100M FAST, Copy These Startups

    Topline

    Play Episode Listen Later Oct 5, 2025 58:05


    The Topline crew breaks down the fastest growing startups of 2025.   Chapters: 02:20 Welcome to Top Line  02:57 Discussion on AI Company Investments  08:47 Fastest to $10 Million in Revenue  09:53 Debate on AI Market Sustainability  15:58 AI's Impact on Business Strategies 29:58 Fastest to $50 Million in Revenue  33:16 PLG vs. Sales-Led Growth  34:08 Choosing the Right Business Model 37:03 Fastest to $100 Million in Revenue  38:07 Revenue Milestones and AI Companies  42:00 Challenges with AI Accuracy  45:35 Fastest to $500 Million  50:29 Fastest to $1 Billion, $5 Billion, $10 Billion  56:37 Final Thoughts and Investment Picks   Thanks for tuning in! Catch new episodes every Wednesday.  Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!

    This Week in Startups
    Sora app review, Perplexity's Comet is FREE, and which AI tools reign supreme? | E2188

    This Week in Startups

    Play Episode Listen Later Oct 4, 2025 63:07


    Today's show:Is Sora not just a copyright-killer but a TikTok-killer? Hear our review!The “This Week in Startups” team has been playing around inside OpenAI's viral app, which just hit #1 in the iOS Store. See all of Lon's creations, explore the land beyond the Uncanny Valley, and find out why the hottest new social app could stand to be a bit more social.PLUS Brave surpasses 100M MAUs… why Jason would sell ALL his OpenAI shares right away, Apple pulls the ICEBlock app from the App Store, AND how one founder hacked his local coffee shop to network and even get face time with a few VCs! It's all happening of a fast-paced Friday TWiST.Timestamps:(0:00) Why Jason started an Executive Training program at LAUNCH(05:17) Perplexity's Comet browser is now FREE to use; Jason unpacks their strategy(10:02) Monarch Money - Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/TWIST(13:42) PLUS browser/search engine Brave passed 100M MAUs!(17:44) How a founder “hacked” his local coffee shop(20:06) Alphasense - Get deeper insights into your business with the power of AI search and market intelligence. Start with a free trial at https://www.alpha-sense.com/twist(21:35) You need to make it EASY for people to give you feedback!(25:41) A look at the leanest startups around and how companies are doing more with less(30:11) LinkedIn Ads: Start converting your B2B audience into high quality leads today. We'll even give you a $100 credit on your next campaign. Go to http://LinkedIn.com/ThisWeekinStartups to claim your credit.(30:38) Why Jason would sell ALL his OpenAI shares right away!(38:56) Lon stops by to review the Sora app; the good, the bad, and the remixes!(48:45) Apple pulled the ICEBlock app… is this a free speech issue?(56:11) A new startup wants to fight gov't corruption… and keep a share of the proceedsSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:Monarch Money - Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/TWISTAlphasense - Get deeper insights into your business with the power of AI search and market intelligence. Start with a free trial at https://www.alpha-sense.com/twistLinkedIn Ads: Thanks to our partner @LinkedInMktg. Start converting your B2B audience into high quality leads today. We'll even give you a $100 credit on your next campaign. Go to http://LinkedIn.com/ThisWeekinStartups to claim your credit.Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

    Late Confirmation by CoinDesk
    BITCOIN SEASON 2: Larry Fink's Bitcoin ETF Is Eating Wall Street

    Late Confirmation by CoinDesk

    Play Episode Listen Later Oct 4, 2025 26:10


    Bitcoin rallies to $121K as BlackRock's ETF cracks top 20, hash rate hits 1 zettahash milestone, mining stocks surge 624%, and ordinals show signs of life. Uptober is absolutely delivering. “Uptober” is absolutely delivering Bitcoin pushes $121K with BlackRock's iShares Bitcoin ETF breaking into the top 20 ETFs by AUM - a meteoric rise for an asset that was "a scam" according to Larry Fink just two years ago. Hashrate hits the historic 1 zettahash milestone, mining stocks see 624% gains led by AI pivots, and ordinals collections pump double digits. The gang breaks down ETF inflows, network security, and why this cycle's retail is hiding in plain sight. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • Bitcoin trading at $121K, nearing ATH • BlackRock's ETF entered top 20 ETFs by AUM • Hashrate reached 1 zettahash milestone • US ETFs saw $675M single-day inflow Oct 1st • Mining stocks up 624% since June (Iris leading) • Ordinals collections up double digits on week Timestamps 00:00 Start 00:27 Pump it UP 02:08 IBIT Breaks Top 20 ETFs 09:09 Hashrate 21:18 Ordinals are SO BACK! -

    B2B Vault: The Payment Technology Podcast
    Sam Imperati, The Attorney That Fights For Your Business! | Biz To Biz Podcast

    B2B Vault: The Payment Technology Podcast

    Play Episode Listen Later Oct 4, 2025 32:25


    In this episode of B2B Vault – The Biz To Biz Podcast, host Allen Kopelman welcomes Sam Imperati from ICM Resolutions to talk about practical strategies for resolving business and organizational conflicts.Sam shares how his coaching program helps leaders, executives, and family businesses navigate disputes quickly—often in 30 days or less. Unlike generic courses, his one-on-one approach digs into the root of each conflict, providing tailored tools you can implement right away.

    Product-Led Podcast
    We're Giving Away Our Product-Led Playbook for Free!

    Product-Led Podcast

    Play Episode Listen Later Oct 4, 2025 23:24


    In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn. The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development. The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week. Sign up at productled.com/newsletter to get the free playbook on October 7th. Key Moments: 02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers. 04:52 – The surprising discovery: founders were more successful with PLG than senior product executives. 06:19 – The 9 components of the ProductLed System and why strategic order matters. 11:37 – How to use the playbook (hint: it's not a one-time read). 13:34 – Who this book is for and who should be involved. 14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth. 17:46 – What didn't make it into the book (and why less is more). 20:37 – How to get the free audiobook starting next week.

    The Industrial Talk Podcast with Scott MacKenzie
    Matt Bradbury with Business Acquisition and Merger Associates

    The Industrial Talk Podcast with Scott MacKenzie

    Play Episode Listen Later Oct 3, 2025 14:22 Transcription Available


    Industrial Talk is onsite at DistribuTech 2025 and talking to Matt Bradbury, Managing Director at Business Acquisition & Merger Associates about "Sound Merger/Acquisition Solutions ". Scott Mackenzie hosts the Industrial Talk podcast, celebrating industry professionals and featuring Matt Bradbury, a seasoned M&A expert with 20 years of experience and $2 billion in transaction value. Bradbury's firm focuses on manufacturing, distribution, and B2B services, with 80% of clients having blue-collar workforces. He discusses the growing demand for electrical infrastructure due to increased data center needs and the impact of reshoring and nearshoring on manufacturing. Bradbury emphasizes the importance of smart power generation and automation in meeting these demands. He can be reached at matt@buysellyourbusiness.com or 704-905-0565. Action Items [ ] Follow up with Matt Bradbury on LinkedIn (Matthew Bradbury) to stay updated on his firm's activities and industry insights.[ ] Connect with Matt Bradbury at Buy, Sell Your Business (matt@buysell-yourbusiness.com) to discuss potential M&A opportunities in the utility services space. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.The podcast is sponsored by Siemens Smart Infrastructure and Grid Software Services, encouraging listeners to visit siemens.com for more information.Scott MacKenzie mentions the podcast is being broadcasted from Distribute Tech in Dallas, Texas, and expresses his enthusiasm for utility-related topics. Introduction of Matt Bradbury and His Firm Scott MacKenzie introduces Matt Bradbury, who has extensive experience in mergers and acquisitions (M&A) in the utility services space.Matt Bradbury shares his background, mentioning he started his firm 20 years ago and has sold about 215 companies, with a total transaction value of almost $2 billion.His firm focuses on manufacturing, distribution, and B2B services, with 80% of their clients having a blue-collar workforce.Matt Bradbury is based in Charlotte, North Carolina, and discusses the importance of the utility industry and the need for infrastructure updates. Expectations and Importance of Distribute Tech Scott MacKenzie asks Matt Bradbury about his expectations and the importance of Distribute Tech.Matt Bradbury explains the 20-year tailwind of needing to update electrical infrastructure due to increased demand from data centers and AI.He shares an anecdote about a data center operator in California who mentioned the lack of available power during a fishing trip.Matt Bradbury discusses the importance of private equity groups and the qualities he looks for in partners, emphasizing the need for smart, humble, and approachable groups. Challenges and Opportunities in the Utility Industry Scott MacKenzie and Matt Bradbury discuss the challenges and opportunities in the utility industry, including the need for more power generation and the impact of reshoring and nearshoring manufacturing.Matt Bradbury mentions the importance of retaining tribal knowledge and marketing the trades as a viable career option.Scott MacKenzie highlights the innovation and automation taking place in the industry, which offers global opportunities for professionals.They discuss the complexities of managing distributed solutions and connected generation, and the role of technology in improving efficiency. Future Trends and Technological Solutions Scott MacKenzie and Matt Bradbury discuss future...

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
    481: AEO in B2B: Earning Your Spot in AI Answers

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    Play Episode Listen Later Oct 3, 2025 51:00


    “How are we going to show up in LLMs?”  That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gottlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now. You'll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO: Content: Answer real buyer questions clearly and concisely.  Technical: Make your site machine-readable.  Authority: Earn credibility where buyers AND models are looking.  Measurement: Track share of voice across critical questions, then iterate. Also in this episode:  What LLMs want—but often can't find—on B2B websites  How to build a question-driven content strategy using sales calls, support tickets, and win-loss data.  Why share of voice (across buyer questions) is the new metric for AI visibility.  How to serve two audiences at once: humans and machines 

    Web3 with Sam Kamani
    304: Dana Love (PoobahAI) — “The future of Web3 is coding without coders”

    Web3 with Sam Kamani

    Play Episode Listen Later Oct 3, 2025 40:05


    Dana Love, founder of PoobahAI (exited 5 companies, PhD in economics), breaks down why Web3 lags mainstream adoption and how AI-built software can unlock the space: “the future of Web3 is coding without coders.” We cover: the zero→one grind, macro shifts (globalization → nationalization), inflation realities, and why blockchains need to drop the barrier to projects, devs, and users. Dana shares Poobah's approach—virtual co-founder, multi-chain no/low-code, pre-audited on-chain digital objects, and real showcases (NFT ticketing, RWA real estate, car auction). We also talk go-to-market (students & exec MBAs), chain partnerships, and their seed round.Timestamps[00:00] Dana's thesis: coding without coders is Web3's future[00:01] Background: exits, policy PhD, AI/ML → crypto since 2011[00:02] Patterns from 5+ exits: first $1 of revenue + investment; hearing “your baby is ugly”[00:04] Macro: globalization → nationalization; inflation dynamics & wages[00:07] Startup stages: 0→1 vs 1→10 vs 10→50—don't over-process the first customer[00:08] Why Web3 adoption lags: tooling, UX, paucity of devs/projects/users[00:10] Public vs private chains; why transparency is a feature for upstarts[00:11] Naming Poobah & the “many hats” founder[00:12] Poobah overview: virtual co-founder, on-chain generation, digital objects (pre-audited contracts)[00:15] Code quality: making no-code generate good code; best-practice RAG/context[00:17] Focus: Web3 first—massive untapped value[00:18] GTM: students, MBAs, exec MBAs → enterprise wedge[00:19] Case: Princeton CS student ships NFT ticketing as a vibe-coder[00:20] B2B: chain licenses to drop coding barrier to near-zero[00:22] The “hackathon circus” & why broadening the builder base matters[00:23] Non-dev creators as founders: fine-arts → sticky NFTs[00:24] The Shopify moment for Web3 (payments/regulatory context)[00:27] RWAs: real estate fractionalization; car auctions; built in weeks[00:30] Will AI replace devs? Senior vs junior leverage; law firm analogy[00:36] Market will rebalance skills & pay; seniors x AI = force multiplier[00:37] Roadmap (6–12 mo): low-code launch → no-code, multi-chain MCP, virtual co-founder[00:38] The ask: chain partnerships, seed syndication, universities & exec MBAsConnecthttps://poobah.ai/https://www.linkedin.com/company/poobahai/https://www.linkedin.com/in/danalove/https://x.com/DanaFLoveDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

    The Marketing Millennials
    How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354

    The Marketing Millennials

    Play Episode Listen Later Oct 3, 2025 47:09


    What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn's most recognizable creators. Heike has built an engaged audience by proving that professional content doesn't have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You'll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you're planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    Selling To Corporate
    The #1 2025 trend that has secretly stopped your sales growth (and what to focus on instead!)

    Selling To Corporate

    Play Episode Listen Later Oct 3, 2025 51:57


    Happy October! If you've been following recent episodes of the Selling to Corporate ® podcast, you'll know I love a good trend prediction—and this year, one big shift has arrived faster than expected. So… what's stopping B2B sales growth right now? The #1 Hidden Trap: Negativity + Lack of Strategy Despite a booming B2B market (yes, companies ARE spending more, hiring external suppliers, and booking high-value engagements!), I'm seeing more consultants and sales professionals struggle to hit their revenue targets. Why? Here's what's happening: Negativity Echo Chambers: There's an overwhelming focus on everything feeling hard—market uncertainty, global events, peer groups venting frustrations. If your daily rhythm starts with news or LinkedIn doom-scrolling, your sales mindset takes a major hit before you even begin working. Peer-Led Accountability (Used Wrong): While supportive networks are great for encouragement, relying on peers for strategic decision-making or troubleshooting technical sales problems simply doesn't work anymore. You wouldn't ask your best friend to diagnose your heart problem, right? The same thinking applies to your sales process. Mistaking Knowledge for Results: Just knowing how sales “should” work isn't enough. The market is changing fast. What brought you success last year may fall flat this year. Continuous accountability, real strategy, and expert guidance keep the needle moving. The Good News: There's Huge Opportunity if You Shift Focus Even in this wild year, our podcast community has been sharing wins: Clients having their best month ever 30K speaking engagements secured 6-figure contracts signed with new clients in under 6 weeks High conversion rates for those who stay focused on actionable strategy It's not about ignoring the hard stuff—it's about how you show up for your business before the negativity sets in. Strategic action, consistent outreach, and real accountability are your best friends right now. What to Do Next If you want 2026 to look radically different (and better!) for your business: Get strategic support that's built for where you are and where you want to go, not just trending advice from peers or influencers. Consider how you're really spending your “sales” time each day. Are you letting outside noise dictate your results? Take a look at your goals for next year. Are they clear—and matched with a sales strategy that aligns? Opportunities Not to Miss: The Expert Services Directory is almost full in some categories. If you coach execs in London, we have just TWO spots left for the next 12 months. The final ever round of The C Suite ® program is open for enrolment until 31st October or until all 45 remaining spots are taken (whichever comes first). This is the program with a 96% market success rate, and it's created millions in revenue for participants in 20+ countries. Don't miss out—this is your final chance. Stay tuned—upcoming podcast episodes will feature case studies, breakthrough sales stories, and practical planning tips you won't want to miss. Let's make the most of what's left of 2025—and plan for a phenomenal 2026!  Key Quotes; Who Should Teach You B2B Sales? 00:00:4500:01:03 "If somebody has not worked in a business development and specifically a new business development management or new business development sales director type position in a corporate company, then they have no business giving you any advice on how to sell to companies." The Importance of Qualified Strategic Advice 00:29:5600:30:24 "But when we're not taking strategic advice from somebody who is qualified in their field to troubleshoot that advice, who's qualified in their field to be able to make changes and make appropriate and educated changes, rather than just telling them to do the same thing repeatedly without, you know, checking anything, that person continues to get lower results." The Panic Trap—Why More Content Doesn't Always Fix Your Business 00:38:4000:39:06 "So this is where people really panic and they're like, oh my gosh, well, if it's not working, if the market's awful, I'm going to start posting on social media every day. I'm going to create 10 hours worth of content a week. I'm going to be doing free webinars and I'm going to do a three part newsletter sequence with, you know, some kind of tech funnel that drips them into a paid product for 99 pounds or whatever it is. And that doesn't work and they don't see results." The Pitfalls of Peer-Led Environments 00:32:4900:33:21 "In a peer led environment, there is this vacuum of knowledge and motivation and innovation and ability to troubleshoot. So the negativity that can be there, combined with the lack of strategy and consistent application of that strategy and ability to troubleshoot it in the right way, that's caused real issues because it has created these kinds of echo chambers of "oh, well, everyone's doing badly." The Power of Celebrating Success 00:48:1700:48:39 "What really makes me sad is that there are people who've had an amazing year this year who don't want to talk about it. They don't want to say it publicly because they don't want to make other people who are in the weeds feel bad. And that's really awful because actually, if we don't start talking positively about, you know, this person's done this amazing thing, this person's achieved this awesome goal, this person's still standing at this level. All we hear is that negativity. So we assume everything's bad, and so they miss out on the opportunity to inspire a whole bunch of people."   Key Resources Mentioned in this Episode:   Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   Top B2B Trends and Insights to set yourself up for success https://bit.ly/SellingtoCorporate060   Why content doesn't work to sell to corporate clients https://bit.ly/SellingToCorporate135   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

    The Hard Corps Marketing Show
    CTM Takeover Episode: Generative Engine Optimization Master Class ft Al Sargent

    The Hard Corps Marketing Show

    Play Episode Listen Later Oct 3, 2025 46:29


    How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.In this episode, we cover:How to use LLM.txt files and structured content to improve visibilityThe importance of repurposing and repeating content across platformsLeveraging high-authority sites like Wikipedia to support GEOWhy competitive comparison content is crucial in the AI search era

    The MAP IT FORWARD Podcast
    EP 1455 Wayel Al Wohaibi - How to do Good Business In Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

    The MAP IT FORWARD Podcast

    Play Episode Listen Later Oct 3, 2025 23:39


    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business. Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality. He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors. The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality. Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

    Cloud Wars Live with Bob Evans
    What to Expect from Oracle AI World & SAP Connect 2025

    Cloud Wars Live with Bob Evans

    Play Episode Listen Later Oct 3, 2025 19:20


    Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Tinder joins Bob Evans to break down what's next for Oracle and SAP, exploring AI-native applications, agent ecosystems, and data openness, while offering sharp, practical insights into how enterprises can extract real value from AI innovation.Episode 55 | Oracle, SAP, and the AI ShiftThe Big Themes:Oracle's Upcoming AI Agent Marketplace: One of Oracle's most anticipated announcements is the launch of an AI Agent Marketplace. This platform will act like an app store for AI-powered agents, opening new monetization paths for partners and developers. It will enable third-party vendors to sell industry-specific agents and tools, further enriching Oracle's AI ecosystem. This move reflects a broader strategy to position Oracle not just as a cloud provider but as a facilitator of innovation across its partner network.SAP's Bold Vision: SAP is preparing to reveal its most radical AI shift yet—positioning AI as the primary user interface across its suite. Powered by Joule, SAP's AI assistant, users will be able to interact with software through natural language instead of traditional menus or clicks. Tasks like requesting time off or checking budgets will be handled conversationally. This paradigm shift moves SAP from system-of-record software to intelligent systems-of-action.AI Recruitment Tools Rise: Both Oracle and SAP are doubling down on AI-enhanced recruitment tools. SAP's acquisition of SmartRecruiters and Oracle's industry bundles for talent management signal a strong push into AI-driven hiring. AI is being used to streamline candidate engagement, improve matching, and personalize outreach. While some fear AI may displace roles, enterprise vendors are positioning it as a tool to find the right people faster.The Big Quote: ““The hardest part of any of these transformations is the change management piece, and if AI can help make that change easier, faster and more comfortable for all the stakeholders—that's the name of the game." Visit Cloud Wars for more.

    EmpreendaCast Brasil
    O futuro do B2B saudável: como a Pronutrition auxilia marcas a escalar com propósito

    EmpreendaCast Brasil

    Play Episode Listen Later Oct 3, 2025 107:58


    O futuro do B2B saudável: como a Pronutrition auxilia marcas a escalar com propósito | #podcast #empreendedorismo #podcastbrasil

    Startup Gems
    How to Make 7 Figures With a Drone⏐Ep. #229

    Startup Gems

    Play Episode Listen Later Oct 3, 2025 46:41


    Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━HoldCo Bros are back! In this episode, Nik and I dive into the drone roof inspections opportunity that checks every box for first-time operators. We break down why this market is growing ~15% a year toward $3.5B, how Part 107 licensing works, and the real numbers per job: $200–$400 for residential visual, + $100–$300 for thermal, $300–$700 for commercial, and $500–$1,500 for complex sites. We talk margins (50–70% gross, 20–30% net), the exact six-hour job workflow from airspace checks to delivery, and why you should sell this as roof condition documentation. I share a case study of an operator doing seven figures, including $15K–$30K days when storms hit, plus B2B channels that make this repeatable with roofing, insurance, property management, and construction. We finish with acquisition tactics that actually work: Google Business Profile, city keywords, the “drone facade” keyword angle, and simple land-and-expand upsells like thermal, mapping, and social media clips. If you want a real business with low startup cost, real demand, and no ladders, this is it.Learn more about Nik here: ⁠⁠⁠⁠⁠⁠http://linktr.ee/cofoundersnik⁠⁠⁠⁠⁠Enjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

    Copper State of Mind: public relations, media, and marketing in Arizona
    Journalists, Comedians, and Other Casualties in the War on Truth

    Copper State of Mind: public relations, media, and marketing in Arizona

    Play Episode Listen Later Oct 3, 2025 21:55 Transcription Available


    The core principle of journalism is to "seek the truth and report it," a mission that is constantly challenged by those who don't want the truth to be told.The First Amendment protects journalism in the United States, yet there is a growing concern about governmental restrictions on press freedoms. Journalists are facing unprecedented attempts to silence them through lawsuits and intimidation, raising alarms about the future of the free press.Can the truth survive an assault by the US Department of War?Read the transcript and notes for this episode on our website. Key Takeaways The First Amendment guarantees freedom of press and speech, but these rights are increasingly under attack by new government restrictions and litigation. Journalism is crucial for democracy as it holds power to account, yet current trends threaten to stifle investigative reporting and free expression. The lines between news, opinion, and entertainment are blurring, demanding that audiences become more critical of their media consumption. Young journalists may become discouraged from pursuing hard-hitting stories, leading to a prominent decline in investigative journalism. Advocacy and support for journalistic freedom are vital in preserving a healthy, informed democracy and counteracting misinformation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

    Repeatable Revenue
    Why Discovery is the Real Close (MSP Sales Training)

    Repeatable Revenue

    Play Episode Listen Later Oct 3, 2025 15:51 Transcription Available


    Discover why most MSP deals are actually won or lost during the discovery phase, not at the close! In this video, I break down how to engineer your discovery process to address objections before they even come up. I'll show you how to plant the seeds early by asking strategic questions that uncover pain points, buying motivations, urgency levels, and decision-making processes - then use their own words as your most powerful rebuttals later. Instead of scrambling to overcome predictable objections like "it's too expensive" or "we're not ready yet" at the end, you'll learn to reverse-engineer these concerns into discovery questions that make closing feel natural and almost anticlimactic. I'll walk you through my proven 4-step process to transform your discovery from a technical fact-finding mission into the real close of your deal//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

    INspired INsider with Dr. Jeremy Weisz
    Fueling Startup Success With Collin Stewart

    INspired INsider with Dr. Jeremy Weisz

    Play Episode Listen Later Oct 2, 2025 42:31


    Collin Stewart is the Founder and CEO of Predictable Revenue, a sales outsourcing company that helps B2B businesses build repeatable, scalable sales development teams. Under his leadership, Predictable Revenue has become a recognized leader in sales consulting, delivering over 10,000 booked meetings and scaling outbound sales for more than 55 companies. Recognized for his data-driven, practical approach to solving sales challenges, Collin also hosts the Predictable Revenue podcast, which boasts over 400 episodes.  In this episode… Rushing to scale before confirming real market demand is a common startup trap. Founders may hire sales leaders too soon, invest heavily in marketing, and burn through cash without a proven customer pull. How can entrepreneurs mitigate this risk and develop a sales process that truly meets customer needs? Collin Stewart, an expert in outbound sales and customer development, learned this lesson firsthand. In his early ventures, he invested heavily in building tools without confirming that buyers cared, which cost him years of effort. Over time, Collin discovered that the key was starting with customer development interviews, asking the right questions, and carefully transitioning from learning conversations into sales. He now advises founders to validate product-market fit themselves before handing sales off, to avoid what he calls “founder suicide.” In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Collin Stewart, Founder and CEO of Predictable Revenue, about bridging the gap between customer development and sales. Collin shares why premature scaling is a startup killer, his framework for running effective customer interviews, and lessons from working with companies like Uber. He also discusses best practices for cold email deliverability, targeting strategies, and his favorite tools for modern sales teams.

    The Law Firm Marketing Minute
    Google vs. Meta vs. LinkedIn: Which Ads Actually Work for Law Firms?

    The Law Firm Marketing Minute

    Play Episode Listen Later Oct 2, 2025 3:18 Transcription Available


    Portfolio Career Podcast
    From Community Builder to Cofounder with Yael Shemer

    Portfolio Career Podcast

    Play Episode Listen Later Oct 2, 2025 32:30


    Yael Shemer was a community builder before she cofounded TULU. In this episode, she shares how she built her real estate tech startup from three buildings to over 400 globally in seven years. She discusses pivoting from B2C to B2B and managing the chaos of rapid scaling. You will also learn about her unconventional journey from environmental activist and waitress to tech founder, learning to leverage her authenticity and community organizing skills as strengths rather than viewing them as limitations.

    Best Story Wins
    Community as a Growth Engine with Sandy Mangat of Pocus

    Best Story Wins

    Play Episode Listen Later Oct 2, 2025 47:36


    Everyone's talking about AI, but let's be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you're stuck writing “safe” content, your competitors are out there building cult followings.On this episode, Jason and Josh talk with Sandy Mangat, Head of Marketing at Pocus, about what it really takes to make people care. Sandy has worked in product, growth, and brand teams, so she's here to share the lessons you won't find in a playbook. From building a community people actually want to be part of, to cutting through the AI hype without sounding like a bot, this conversation is all about marketing that feels alive.Here's what we dig into:Why so many startups crash when product, growth, and brand don't align.The real secret to category creation (spoiler: it's not just slapping “2.0” on a slide).How to turn a community from “nice idea” into a genuine growth engine.The fine line between brand personality and just being unclear.Sandy's one-line marketing philosophy: everything is easier when you're famous.

    The MAP IT FORWARD Podcast
    EP 1454 Wayel Al Wohaibi - The Future of Saudi as an Origin Country - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

    The MAP IT FORWARD Podcast

    Play Episode Listen Later Oct 2, 2025 19:42


    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin. Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee. The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

    The Content 10x Podcast
    How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource

    The Content 10x Podcast

    Play Episode Listen Later Oct 2, 2025 44:12


    How are top B2B marketing teams structured? What are their secrets and what do they outsource?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.Find out:How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departmentsWhat gets kept in-house vs outsourced and how it's a balancing actThe importance of a good brief for all project and pieces of work, whether working with in-house teams or external partnersImportant links & mentions:Blog post: https://www.content10x.com/341Amy on LinkedIn https://www.linkedin.com/in/amywoods2Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/Episode 340 AI in B2B Marketing: What's Working, What's Failing, and What's Next: https://www.content10x.com/340Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

    HPE Tech Talk
    How do you design a modern-day sports venue?

    HPE Tech Talk

    Play Episode Listen Later Oct 2, 2025 19:29


    What sort of technology goes into building the latest arenas? This week, Technology Now explores the Chase Centre, home of the Golden State Warriors and a venue for all sorts of events from sports to live music. We examine the importance of technology in all aspects of design, from before fans leave their houses, to their connectivity, safety, and enjoyment at the venue. Brian Fulmer, Senior Director of IT at the Golden State Warriors, tells us more.This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week, hosts Michael Bird and Aubrey Lovell look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations.HPE and Golden State Warriors Partnership:https://www.hpe.com/psnow/doc/a00115219enwhttps://www.hpe.com/h22228/video-gallery/us/en/v100003857/video?jumpId=in_videogallery_366db19b-247e-46f0-9acc-490ac791aefe_gaiwAbout Brian Fullmer: https://www.linkedin.com/in/brianfulmer/Sources:https://www.bbc.co.uk/newsround/63755510https://www.cbsnews.com/news/ancient-roman-gladiator-arena-concession-stand-shops-found/https://www.britannica.com/sports/polohttps://www.football-stadiums.co.uk/articles/history-of-floodlights-in-football/https://www.britannica.com/place/United-Kingdom

    Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
    High-impact Customer Stories That Build Brand Advocacy

    Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

    Play Episode Listen Later Oct 2, 2025 31:54


    Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.Key Takeaways:00:00 Introduction.04:33 AI hallucinates and misses the nuance of human relationships.07:39 Customer stories are hard to do well but worth the effort.09:03 Positive response rates tripled when brands used customer proof.12:36 Case studies shouldn't be pigeonholed into a single format.15:33 Stories can be repurposed as nibble, bite, snack or meal.17:42 Worry less about competitors and more about reaching ideal clients.22:21 Assisted conversions show the unseen influence of customer stories.24:39 The consumer is not an idiot. She's your mother.27:57 Evergreen stories should be repurposed across the customer journey.Resources Mentioned:Joel Klettkehttps://www.linkedin.com/in/joelklettke/Case Study Buddy | LinkedInhttps://www.linkedin.com/company/case-study-buddy/Case Study Buddy | Websitehttps://www.casestudybuddy.comInsightful Links:https://www.gartner.com/en/digital-markets/insights/customer-success-storieshttps://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.htmlhttps://90seconds.com/blog/the-impact-of-customer-stories/https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

    Path 2 Freedom
    Why Zoom Drain Might Be the Sexiest Franchise You've Never Considered

    Path 2 Freedom

    Play Episode Listen Later Oct 2, 2025 51:03


    Ever think the “sexiest” franchise would be… drains? In this Franchise Unfiltered episode, Wes sits down with Jim Foley, Brand President of Zoom Drain, to unpack a focused service model that's creating massive opportunities in franchising. You'll learn why Zoom Drain is thriving with B2B and B2C demand, how “truck math” makes scaling predictable, and why plumbers actually refer business to Zoom Drain instead of competing with them. Topics we cover: -Why specializing in drains beats being a generalist -The referral flywheel with plumbers -How apprentices become six-figure technicians -Predictable growth using “truck math” -The power of consult-don't-sell in home services -Flat-rate pricing and a systemized playbook Whether you're exploring franchise ownership or just curious how an “unsexy” industry turns into big business, this episode breaks it all down. 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising

    DGMG Radio
    Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

    DGMG Radio

    Play Episode Listen Later Oct 2, 2025 42:20


    #287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada's fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.Matt and Amrita cover:Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you're running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Amrita's background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    The Product Market Fit Show
    A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Found of ServiceUp

    The Product Market Fit Show

    Play Episode Listen Later Oct 2, 2025 33:28 Transcription Available


    Brett had a drug dealer's car for 13 days. By day 11, the death threats started coming. This is the reality of building ServiceUp, the "DoorDash for auto repair." Brett literally stole DoorDash's entire playbook—city launches, three-sided marketplace, everything—but discovered even if he got 90% right, 10% of B2C customers can end you. He raised from Tiger just as the firm exploded. The DoorDash partnership that seemed like salvation turned into their worst nightmare. But then they pivoted to B2B and saw their average order value grow 5x overnight."Work-life balance is BS. If you can work seven days a week, you'll fail faster, fix faster, and find product-market fit faster."Why You Should Listen:Why just 10% of your customers can destroy your business How to close funding in the middle of a macro crisisWhy work-life balance is BS if you want to build something bigHow stealing another startup's playbook can lead to 5000% growthWhy your worst customers might actually show you your best pivotKeywords:startup podcast, startup podcast for founders, ServiceUp, Brett Carlson, marketplace startup, B2B pivot, Tiger Global, auto repair tech, fleet management, startup growth00:00:00 Intro00:01:40 Failed auto shop becomes ServiceUp idea00:03:27 Pulling co-founder out of retirement00:09:30 Raising $2M seed from angels00:13:23 Building the MVP in Puerto Rico00:15:01 Early Bay Area operations and getting shops00:17:50 The drug dealer death threat incident00:21:17 Tiger Global loses $8B during Series A00:26:57 DoorDash partnership disaster00:28:36 Pivoting from B2C to B2B fleets00:30:00 Finding product-market fitSend me a message to let me know what you think!

    The SaaS CFO
    BetterPic Raises $2.5M to Produce Better Headshots for Consumers and Companies

    The SaaS CFO

    Play Episode Listen Later Oct 2, 2025 25:39


    On this episode of The SaaS CFO Podcast, host Ben Murray is joined by Ricardo Ghekiere, co-founder of BetterPic. Ricardo takes us through his unconventional entrepreneurial journey, starting with running a coffee bar, dabbling in a variety of ventures, and eventually making his way into the tech space. He shares the fascinating story of how he acquired BetterPic for just one dollar, rebuilt the company from the ground up, and scaled it into a thriving AI-powered business that transforms selfies into professional headshots. Ricardo talks about navigating the challenges of transitioning from a B2C to a B2B go-to-market strategy, lessons learned from his first fundraising efforts, and his approach to metrics and profitability. We also get a sneak peek into BetterPic's expansion into the fashion industry, their recent $2.5 million seed round, and Ricardo's candid insights on scaling, pricing, and international growth. Stick around for actionable advice, behind-the-scenes stories, and a look at what's next for BetterPic and its new ventures. Show Notes: 00:00 Difficulty Attracts Talent 03:25 "Consumer-First, Expand to B2B" 08:53 Startup Secures $2.5M Funding 12:38 "Finding the Right Investors" 15:22 "B2B CRM Essential for Upselling" 17:49 Pricing Experiment Insights 20:09 Monthly Business Metrics Overview 23:52 Business Acquisition in San Francisco Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/betterpic-raises-2-5-million-in-seed-round Ricardo Ghekiere's LinkedIn: https://www.linkedin.com/in/ricardo-ghekiere/ BetterPic's LinkedIn: https://www.linkedin.com/company/betterpic/ BetterPic's Website: https://www.betterpic.io/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Late Confirmation by CoinDesk
    BITCOIN SEASON 2: Bitcoin's Missing Piece: Zero-Knowledge Proofs

    Late Confirmation by CoinDesk

    Play Episode Listen Later Oct 1, 2025 39:04


    Eli Ben-Sasson announces StarkNet's Bitcoin initiative: native BTC staking, 100M STRK token allocation for lending, and why zero-knowledge proofs are essential for Bitcoin to achieve Satoshi's original vision of peer-to-peer transactions without intermediaries. Eli Ben-Sasson, co-founder of StarkNet and Zcash, announces StarkNet's major Bitcoin news: native Bitcoin staking on StarkNet. Starknet has 100 million STRK tokens allocated for competitive Bitcoin lending rates and Bitcoin yield strategies. Eli explains why zero-knowledge proofs are the scalability solution Bitcoin needs, how StarkNet enables self-custodial Bitcoin DeFi, and why OP_CAT could be the nine lines of code that save Bitcoin from becoming just another store-of-value asset for the wealthy. Subscribe to the newsletter! https://newsletter.blockspacemedia.com # Notes: • Bitcoin staking now live on StarkNet • 100M STRK tokens for Bitcoin lending incentives • 500M+ STRK already staked in protocol • 21-day unstaking period for Bitcoin • $1M research fund for OP_CAT development • ZK-STARKs verify million transactions for one cost • RS7 launching Bitcoin yield strategies 00:00 Start 01:46 Bitcoin staking is now live 03:08 What is Bitcoin Staking? 06:07 History of Zero Knowledge Proofs 08:00 ZK & scaling 09:05 How scaling would work 10:57 Covenants (OPCAT, CTV) 11:55 STRK token 14:12 PoW vs PoS 16:09 Practical benefits from staking 20:26 Staking curve & rates 21:57 100M STRK tokens 24:14 Why start with lending? 25:29 Re7 Capital 28:31 Re7 function 36:08 Consensus for covenants -

    Duct Tape Marketing
    Why Your LinkedIn Ads Aren't Working

    Duct Tape Marketing

    Play Episode Listen Later Oct 1, 2025 21:09


    Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start 00:33 Meet Anthony Blatner 01:09 Why LinkedIn Ads Work 02:20 Best Industries for LinkedIn 03:20 Campaign Structure Secrets 06:04 Thought Leader Ads 08:26 Targeting Mistakes to Avoid 11:29 Budgeting for LinkedIn ROI 14:32 Retargeting & Lead Capture 16:14 Creative Best Practices 18:04 LinkedIn Culture Shift 18:31 AI Impact on LinkedIn Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    Good Data, Better Marketing
    Salon Strategy: How L'Oréal Scales Professional Beauty from the Inside Out with Kevin Stang, Chief of Staff, US Professional Products Division

    Good Data, Better Marketing

    Play Episode Listen Later Oct 1, 2025 39:40


    In this episode of Builders Wanted, we're joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L'Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.-------------------Key Takeaways:Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration.Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing.Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success.------------------- “ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours? That is the type of speed and change that we've really made internally to help take that story that that storyteller is creating and try to remove all of those operation or hierarchical barriers that exist in very modern or traditional groupings and try to put that at the forefront to allow fast speed and reaction.” – Kevin Stang-------------------Episode Timestamps:‍*(02:12) - The importance of people and talent development at L'Oreal‍*(08:47) - Turning data into actionable insights through field immersion‍*(14:25) - How TikTok and YouTube are transforming stylist training and brand engagement‍*(17:17) - The “storyteller” role in keeping up with trends and authentic content creation‍*(22:43) - Empowering stylists authentically without over-prescription‍*(35:01) - Quick hits ‍-------------------‍Links:Connect with Kevin on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios‍-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Cold Email Outreach with Jeremy & Jack
    #406 - Don't Let AI Cripple Your Reply Rate

    Cold Email Outreach with Jeremy & Jack

    Play Episode Listen Later Oct 1, 2025 14:31


    About this episode (#406): In this episode, Jack and Jeremy revisit the question: should AI be trusted to write and send first-line personalization in cold outreach? It's late Q2 2025, and AI tools are smarter than ever. But are they smart enough to handle something as nuanced (and reputation-sensitive) as email intros without human review? The guys go deep on how far the tech has come, what's still risky, and where it might actually make sense in your workflow. Key topics discussed in this episode: Why letting AI send unchecked intro lines is still a risky move How the quality of personalization has improved and where it still breaks Why buyer awareness of AI is making personalization harder, not easier The evolving role of the first line (and why the PS line might be safer) What makes a smart AI prompt and how to reduce hallucination risk Testing AI-generated personalization vs. handcrafted lines When AI might make sense for high-volume outbound vs. niche campaigns This episode is a no-fluff look at what AI can and can't do for outbound personalization in 2025. Jack and Jeremy break down the tradeoffs, the risks, and where smart filters and prompts can actually help without wrecking your reply rates. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com  

    The Sales Hunter Podcast
    How to Run a Discovery Call that Builds Trust and Wins Clients

    The Sales Hunter Podcast

    Play Episode Listen Later Oct 1, 2025 21:55


    Discovery Calls, LinkedIn, Sales Navigator, and the Future of Sales w/ Brad Pearse. By focusing on curiosity and problem-solving, salespeople can streamline their approach and improve effectiveness. Listen as guest Brad, and Mark, break down the complex world of sales into three essential components: identifying the client's problem, understanding your audience, and determining how you can help them achieve their goals.  They emphasize the importance of asking "why" during discovery calls to gain a deeper understanding of your clients' needs and position yourself as a problem-solver rather than just a seller. Transform your LinkedIn profile from a static resume into a dynamic personal brand that resonates with informed buyers. Brad explores the potential of LinkedIn Sales Navigator and how strategic use of this tool can enhance your sales approach by providing vital buying signals and triggers.   

    The MAP IT FORWARD Podcast
    EP 1453 Wayel Al Wohaibi - Running a Coffee Business in Saudi - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

    The MAP IT FORWARD Podcast

    Play Episode Listen Later Oct 1, 2025 18:27


    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia. They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry. Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service. They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry. Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

    Going Long Podcast with Billy Keels
    Episode 564:The Metropolitan Man Who's Hyper-Connecting the English Speaking World in Spain - Victor Horcasitas

    Going Long Podcast with Billy Keels

    Play Episode Listen Later Sep 30, 2025 48:05


    Going Long Podcast Episode 564:The Metropolitan Man Who's Hyper-Connecting the English Speaking World in Spain - Victor Horcasitas   Today Billy welcomes Victor Horcasitas to the guest seat - a dynamic, serial entrepreneur, angel investor, and community builder based in Barcelona. Known as the "ExpatWhisperer," Victor is the publisher and CEO of Barcelona Metropolitan, the leading English-language lifestyle magazine covering international topics relevant to expats in Spain. The publication also offers strategic B2B and B2C marketing and advertising services tailored to Spain's English-speaking audience. And today he shares with you his story, along with some platinum advice!    ( To see the Video Version of today's conversation just CLICK HERE. )   In today's episode of The Going Long Podcast, you'll learn the following:   [00:24 - 03:00] Billy welcomes and introduces today's special guest, Victor Horcasitas. [03:00 - 09:52] Billy asks Victor to explain more about who he is in his own words. [09:52 - 19:22] Victor shares what it was that inspired him to move on from his successful corporate role to beat his own path, and tells the story of that journey. [19:22 - 30:28] Victor shares the interactions and opinions key members of his family, close friends and colleagues had about these grand strides and changes he was making on his entrepreneurial journey. [30:28 - 37:45] Billy asks Victor to explain to us exactly what he is doing today to serve others with his businesses and projects in his base of Barcelona. [37:45 -40:52] Victor shares advice for those of you who may be considering (but are unsure about) taking the plunge to follow a similar path as he did [40:52 - 43:54] Victor tells us the message he would like to hear from himself three years from now. [43:54 - 43:54] Billy sums up all of the things we've learned from Victor today, and asks him to tell us the best ways to get in contact with him. [43:20 - 37:38] Billy wraps up the show.   How best to get in touch with Victor Horcasitas: Website: https://www.barcelona-metropolitan.com/  LinkedIn: https://es.linkedin.com/in/victor-horcasitas    If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at:  www.makeitoptional.com What you can expect to get out of this ebook: Learn how to achieve corporate optionality Gain true control over your career Turn corporate skills into personal assets With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today! Go to: www.makeitoptional.com Click the above link or just copy and paste the following directly into your browser to sign up and get your free ebook: https://www.makeitoptional.com/?utm_source=podcast&utm_medium=social&utm_campaign=p2olm  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI     Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels