Podcasts about B2B

ABM falls apart fast when teams jump in before locking down who they're chasing, why it matters, and how it's all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Tealium), Patti Newcomer (Centerbase), and Bindu Chellappan (Corpay) for a breakdown of how they're keeping their ABM engines running clean. Think pods with purpose, seller-first workflows, and data that matters. In this episode:  Heidi on running pods that bring marketing, sales, and CS into one motion  Patti on aligning across the funnel and why ABM needs ownership  Bindu on activating firmographic and intent data with shared definitions  Plus:  Where alignment really starts  Why trust beats tech every time  How AI is speeding up the grunt work without losing the signal  The metrics that actually tell you it's working Tune in to learn about what breaks ABM, what fixes it, and how to keep teams pulling in the same direction.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Invité : Ludovic Frit - Consultant spécialisé dans les social ads, co-fondateur Collectif ParetoDans cet épisode de Marketing B2B, je discute avec Ludovic Frit, consultant freelance en social Ads. Nous explorons la génération de leads sur Facebook et Instagram, en examinant comment ces plateformes peuvent bénéficier aux entreprises B2B (et B2C). Ludovic partage son expertise sur le ciblage, mettant en lumière l'évolution de l'intelligence artificielle de Meta et l'importance de la qualité publicitaire. Nous discutons des budgets publicitaires, de la fréquence des annonces, ainsi que des différences entre les formulaires Facebook et les pages de destination. Ludovic souligne la nécessité d'adopter une approche stratégique combinant plusieurs leviers pour optimiser les performances des campagnes. Enfin, il évoque l'évolution du marketing digital et l'importance de s'adapter aux nouvelles tendances.Au menu de cette conversation entre Ludovic  et Mony :0:03 Introduction au Podcast Marketing B2B3:51 Ciblage sur Meta et ses particularités6:55 Budgets et audience en publicité10:53 Stratégies de retargeting en lead generation16:49 Webinaires comme outils de conversion18:46 Facebook Forms vs Landing Pages24:18 Importance du suivi des conversions31:46 Conclusion et informations de contactRéférences :LinkedIn de Ludovic https://www.linkedin.com/in/ludovic-frit/Profil malt:https://www.malt.fr/profile/ludovicfrit – ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Di tengah hiruk pikuk digital dan banjir informasi yang terus mengalir setiap detik, ada satu hal yang kini menjadi lebih berharga daripada sekadar produk bagus atau harga kompetitif, yaitu perhatian. Dalam episode kali ini, kami mengajak Anda menyelami fenomena baru yang mengubah cara kita memandang dunia bisnis, bahwa yang paling diperhatikan itu bukan yang terbaik tetapi yang memenangkan pasar. Inilah era di mana attention is the new currency, dan kita semua adalah pemain dalam ekonomi perhatian.Episode ini akan membawa Anda menelusuri teori di balik konsep "attention economy", mulai dari pemikiran Thomas Davenport & John Beck hingga analisa dari Tim Wu. Anda akan menemukan bagaimana perhatian manusia kini diperebutkan oleh notifikasi, iklan, dan algoritma, dan mengapa pemahaman ini krusial bagi siapa pun yang ingin produk atau idenya didengar dan dipilih.Yang membuat episode ini semakin menarik adalah bagaimana Arie Lin mengaitkannya langsung dengan konteks Indonesia. Dari artis yang jadi pejabat, hingga brand lokal seperti Scarlett dan Erigo yang unggul bukan karena jadi pionir, tapi karena sukses mencuri perhatian publik. Bahkan untuk bisnis B2B sekalipun, ternyata atensi bisa menjadi pembeda besar. Cerita nyata brand akuntansi lokal yang sukses lewat konten edukatif menjadi bukti kuat bahwa perhatian bukan sekadar urusan viral, tapi juga urusan trust dan relevansi.Selain itu, Anda juga akan mendapatkan strategi konkret seperti bagaimana membangun konten yang menyelesaikan masalah, bagaimana memilih kanal yang tepat, bagaimana mengukur metrik atensi dengan benar, dan bagaimana membangun komunitas yang loyal. Semua disampaikan dengan bahasa yang mudah dicerna, namun tetap membuka perspektif baru bagi pelaku bisnis, pemasar, maupun pemimpin organisasi.

Joe Mindak is a serial entrepreneur and the co-founder of Noladex, a community-driven B2B marketing tech platform designed to turn networking and referrals into real, trackable income. With a background spanning marketing, media, and craft beer, Joe has built and sold businesses across multiple industries—and knows firsthand how relationships and word of mouth drive sustainable growth. His latest venture is all about helping people and communities get paid for the value they already create through their networks. On this episode we talk about: – Joe's first dollar as a paperboy and how early hustles shaped his entrepreneurial mindset – The origin story of Nolodex and how Joe turned casual referrals into $85,000 in side income—then built a platform to help others do the same – How Nolodex enables networking groups, alumni associations, and communities to track, manage, and monetize B2B referrals – Why high-ticket affiliate marketing and referral deals can be a game-changer for anyone with a strong network – The importance of double opt-in introductions and the rules of effective networking – The difference between being a visionary and an operator—and why Joe always partners with strong operators to scale his ideas – Lessons from building and selling businesses in wildly different industries, from local magazines to craft beer to SaaS – Why entrepreneurship is best learned in the trenches, and the value of apprenticeships over traditional education – How to leverage existing relationships to create new income streams, especially in today's economic climate Top 3 Takeaways 1. Monetize What You Already Do: If you're already making introductions and referrals, you can turn that value into real income with the right system. 2. Network Smarter, Not Harder: Focus on high-value B2B referrals, track your deals, and use double opt-in intros to ensure everyone wins. 3. Bring in the Right People: You don't need to be good at everything—partner with operators and experts so you can focus on your strengths. Notable Quotes – “I made $85,000 in referral fees in 40 hours of work—just by connecting people I already knew.” – “If you're a good referral giver, why not get paid for the value you create?” – “Every conversation is an opportunity—someone always needs something. Just ask.” Connect with Joe Mindak: – Platform: https://www.nolodex.com/

Andy Ruben is the Founder and Executive Chairman of Trove, a re-commerce technology company that powers branded resale programs for major labels like Patagonia, Lululemon, REI, and Levi's. Before Trove, he spent a decade at Walmart as the company's first Chief Sustainability Officer, where he launched global sustainability efforts, led omnichannel and private-brand strategies, and integrated e‑commerce — including the rollout of grocery delivery.  Ruben founded Trove (originally Yerdle) in 2012 and introduced the first branded resale platform with Patagonia's Worn Wear in 2017, helping advance the circular economy across more than 150 global brands. He advises BCG and Earthshot Ventures, serves as Lead Independent Director and ESG Committee Chair at Zevia, and has been featured on NPR, TED, and testified before Congress on sustainable business practices. In this episode… Most brands sell products once and lose the customer until their next full-price purchase — often years later. In today's economy, that leaves businesses vulnerable to rising acquisition costs, volatile supply chains, and growing consumer demand for sustainability. So, how can companies reclaim the value of their products, strengthen customer relationships, and stay competitive in the circular economy? Andy Ruben, a sustainability expert and retail pioneer, shares how brands can tap into the hidden inventory in customers' closets by implementing buy-back and resale systems. He explains how branded resale builds loyalty and trust, reduces acquisition costs, and attracts new customers. He emphasizes the importance of starting small, using technology to streamline trade-ins, and designing programs that reinforce the brand's core values. Andy also reflects on his entrepreneurial journey, including hard-earned lessons about building a startup, pivoting business models, and executing founder-led sales in the early stages. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andy Ruben, Founder and Executive Chairman of Trove, about transforming retail through branded resale and the circular economy. Andy shares his startup origin story, the evolution from peer-to-peer to B2B, and insights on customer retention. He also discusses business development missteps, his leadership experience at Walmart, and why speed and focus matter most when launching a new venture.

What does it take to make a B2B show that lasts 150 episodes—and gets better with age?In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conversation offers a meta-view into what makes B2B content stand out—and what happens when you treat your show like the most important product your marketing team will ever build.Whether you're a longtime listener or just tuning in, this episode is packed with real talk, marketing takeaways, and a few inside stories about what it takes to create content that connects.What We've Learned From Creating 149 Episodes: Original ideas are harder—but worth it. Great content almost always starts with one person pushing an idea through resistance. From Murder in HR to documentary-style storytelling, the best creative work came from taking risks and backing a vision—despite obstacles or skepticism.Passion beats polish. The most compelling episodes are when guests bring personal enthusiasm for a topic—whether it's fishing, Formula 1, or reality TV. That energy translates into richer insights, better marketing takeaways, and more authentic conversations.B2B content doesn't have to look like B2B. Audiences crave genres they already love—like comedy, true crime, or documentary. When B2B brands stop copying each other and start tapping into broader content formats, they unlock massive creative potential.Quotes“ I would do this show if nobody listened because it's so valuable for me to talk to other brilliant marketing people about what inspires them, because it inspires so much of my own creativity.”“ It takes conviction to be able to sell a big idea, and big swings make big hits. And that happens over and over and over again.”“ Playing it safe is not safe.”“ It's so cool to find out what people are excited about outside of work, but also to combine that with their expertise and see what lessons they can draw from it. And how they're using their personal life in their professional life and vice versa has been super cool.”Time Stamps[01:10] Reflecting on 149 Episodes[02:44] Lessons From Creating Great Content[08:29] Partnering for Success[10:55] Taking Risks in Marketing[14:53] Takeaways from 149 Episodes[35:57] Mistakes and Lessons Learned[46:30] Guest Booking Insights[48:24] Final Thoughts and TakeawaysLinksConnect with Ian on LinkedInConnect with Meredith on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-one influence, and provides a simple four-step sales conversation framework to fast-track learning. As the business scales, Tom highlights the importance of strategically delegating operations through effective hiring and system building, identifying the least liked or easiest tasks to outsource first. Finally, he discusses smart marketing investments, advocating for demand-driven channels like Google Ads and SEO to capture clients actively searching for services.

В гостях — Николай Семененко, бывший project-менеджер Paramount Pictures, который ушёл из корпоративной карьеры и построил успешный бизнес в Калифорнии.Обсудили, как иммигранту начать с нуля в США: где искать первых клиентов, какие услуги можно оказывать без лицензии, сколько стоит открыть бизнес и как быстро выйти на доход $20–25 тысяч в месяц. Поговорили о плюсах и минусах домашнего сервиса, роли AI в этой сфере, лицензировании в Калифорнии и стратегии выхода в B2B. Затронули личные амбиции, переезд по грин-карте, забастовку в Голливуде и опыт корпоративной Америки изнутри.Николай Семененко (Mykola Semenenko) - электрик в Калифорнии, основатель компании MS Electrical Engineering и ROMBICS (проекты виртуальной реальности для строительства), бывший Project Manager компании Paramount Pictures. LinkedIn: https://www.linkedin.com/in/nikolaisemenenko/Другие видео по этой теме:Экс-менеджер Mail.ru бросил IT и получает $10,000 в месяц на ремонте террас. Кирилл Островский https://youtu.be/F16dfvttueI Эйджизм в США. Как найти работу в IT после 60? Интервью с разработчиком Сергеем Вяткиным https://youtu.be/cSWMzqT-TcEСсылки, упомянутые в видео:Получить лицензию в Калифорнии https://www.contractorsischool.com/https://www.taskrabbit.comhttps://www.thumbtack.comhttps://www.yelp.comhttps://www.leadwinner.ai***Записывайтесь на карьерную консультацию (резюме, LinkedIn, карьерная стратегия, поиск работы в США): https://annanaumova.comКоучинг (синдром самозванца, прокрастинация, неуверенность в себе, страхи, лень) https://annanaumova.notion.site/3f6ea5ce89694c93afb1156df3c903abОнлайн курс "Идеальное резюме и поиск работы в США":https://go.mbastrategy.com/resumecoursemainГайд "Идеальное американское резюме":https://go.mbastrategy.com/usresumeГайд "Как оформить профиль в LinkedIn, чтобы рекрутеры не смогли пройти мимо": https://go.mbastrategy.com/linkedinguideМой Telegram-канал: https://t.me/prodcastUSAМой Instagram: https://www.instagram.com/prodcast.us/Prodcast в соцсетях и на всех подкаст платформахhttps://linktr.ee/prodcastUS⏰ Timecodes ⏰00:00 Начало9:29 Как ты попал в Paramount Pictures?17:19 Почему решил уйти?23:20 Почему выбрал электрику? 27:16 С чего ты начал карьеру электриком в Калифорнии?32:18 Как стать электриком?34:31 Как выглядит карьерное развитие электрика в США?38:18 Как ты привлекаешь клиентов?43:37 Сколько можно заработать в Калифорнии?48:08 Про лицензии электрика в Калифорнии 57:56 Расскажи про свой бизнес1:03:56 Заменит ли AI электриков?1:08:43 Что делать новичку, чтобы стать электриком в США?1:13:54 Что можешь пожелать тем, кто хочет найти работу?

Sarah Halpern President and CEO of the Business Consortium Fund (BCF) and Triad Investments. Here's a summary of the key points discussed:

Sarah Halpern President and CEO of the Business Consortium Fund (BCF) and Triad Investments. Here's a summary of the key points discussed:

Casey Rodarmor discusses Bitcoin politics, ordinals/runes development, stablecoins, and his wild new project adding Chinese numerology and divination features to Bitcoin ordinals protocol.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comCasey Rodarmor, creator of Bitcoin Ordinals and Runes protocols, joins us to talk about his frustration with Bitcoin politics, why he thinks Bitcoiners are becoming too cozy with politicians, the future of ordinals and runes adoption, his thoughts on stablecoins, and his fascinating new project to integrate Chinese numerology and divination systems into Bitcoin through SAT-based fortune telling.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**NOTES:**• Bitcoin currently trading at $110,000• Runes has built-in 4-year hype cycle for names• One-letter rune names unlock in final phase• Casey blames lack of creativity for runes adoption• Stablecoins expand dollar demand globally• Chinese numerology integration planned for ordinalsTimestamps:00:00 Start00:55 Tired of Ordinals & Runes?03:25 Bitcoin is feeling weird06:41 Politicians10:02 Arch Network10:34 Bitcoin & politics12:02 Stablecoins14:02 Hell Money Podcast15:20 Numerology22:04 Vaporware?23:35 Interesting stuff right now-

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Ever felt like a CEO's life is a roller coaster, with more downs than ups?  That's exactly what Sahil Patel, 2x founder and current CEO of Spiralyze, is here to unpack. In this episode, Sahil dives deep into the gritty reality of entrepreneurship, describing how to live in the valleys and still lead authentically. He unpacks hard-earned lessons from ER Express, explains why small markets can kill growth dreams, and reveals his proven website conversion strategies through A/B testing.  Plus, mental health and therapy for business leaders get a full spotlight. What You'll Learn: Why “living in the valley” is the real CEO mindset nobody talks about How anxiety kills leadership, and calm earns real loyalty The truth behind Sahil's ER Express exit (and why it wasn't a beach-check payday) Why most B2B websites fail the 3-second test, and how to fix it How showing pricing (even for complex products) can boost conversions The CRO mistake nearly every small business makes on their homepage Why therapy might be the smartest investment for founders under pressure Favorite Quote: “You got to learn to live in the valley... that is part of the job. Maybe that even is the job.”   Who is Sahil? Sahil Patel is a two-time founder. He co-founded and led ER Express (a health-tech platform) and now heads Spiralyze, a conversion-rate optimization powerhouse. He's built businesses that tackle real-world problems and writes weekly CRO tips on LinkedIn.   Why Should You Listen? Tune in to rethink how you handle failure, sharpen your website game, and protect your mental well-being.   Connect with Sahil: Website: https://www.spiralyze.com LinkedIn (Personal): https://www.linkedin.com/in/sahilanamipatel  

Sarah Halpern President and CEO of the Business Consortium Fund (BCF) and Triad Investments. Here's a summary of the key points discussed:

Today, I talk to Todd Gagne—tech founder, startup mentor, and the guy who accidentally dropped a viral bomb on Substack after a weekend rabbit hole about GLP-1 drugs. We talk about why these weight-loss medications might be as transformative as the air conditioner, what this means for advertising, and why the next few years could upend how we think about consumer behavior, even in B2B.⏱️ Timestamps[00:00] – Todd's background and startup school origins[01:20] – How a Substack detour into GLP-1 changed everything[03:33] – What GLP-1 drugs do, how they work, and why they matter[05:28] – The "air conditioner moment" analogy and downstream societal effects[07:14] – Grocery, alcohol, and aviation: second-order impacts[10:04] – What fills the lifestyle gap?[11:46] – The hidden threat to advertising: fewer impulses, fewer clicks[13:52] – Are your most impulsive ad converters vanishing?[15:15] – Even B2B isn't safe from this shift[17:22] – Safety data, supply constraints, and the future scale of adoption[19:25] – Could insurance companies lead the charge on GLP-1 coverage?[21:15] – Could 50% of ad strategies go obsolete?[22:23] – Where to follow Todd and dig deeper

Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: ====================================================== RESOURCES https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com Watch the video here: https://www.youtube.com/@halotalks ====================================================== ABOUT YOUR INSTRUCTOR Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

She walked away from $330M in assets—because her values no longer fit the system. If you're in leadership and feel the pressure of scale over service, this interview will challenge how you define success.In this episode of Coffee With Closers, we dive into Lauren's journey from high-powered financial advisor to values-first entrepreneur. You'll learn how to lead through change, serve with integrity, and build systems that last.Here's what you'll walk away with:Why traditional business models break under generational shifts—and how to future-proof yoursA framework for aligning personal values with long-term planning (for teams and clients)How to lead through capacity, burnout, and reinventionThe hidden cost of scale—and why small, strategic teams win in the long runA roadmap for legacy-driven leadership in a metrics-obsessed world▶️ How strong is your growth strategy? Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now!

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:(02:04) Launching The Follow Up with the "Early Referral" Experiment(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics(10:33) Owning Local Distribution(21:22) Learning From Reader Replies(30:00) Debriefing Virality vs Audience Fit(35:00) Newsletter Advertising for Brand Marketing(42:11) Content Lessons from the Wolf of Wall StreetLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Nic Conley:→ Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/→ Nic Conley's IG: https://www.instagram.com/itsnicconley/→ Nic Conley's Twitter: https://x.com/niconley→ Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQRead The Follow Up:→ The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/→ The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.Putney dives into the criticality of intent data in budding your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.  Key Takeaways:While we all need to be rethinking search and paying attention to how the world is changing, we shouldn't abandon traditional search entirely, or too quickly. It still has a significant role. While some see PR as an old-school tactic, it's a very high return tactic. Marketers should leverage the fact that journalists are under pressure to find stories and should be reaching out before there is a deadline to they are top of mind. An AI thought-partner doesn't care when you throw out the entire brainstorm or trash an hour of work, making AI a great thought partner. Quote:“One thing that we're all struggling with, or thinking about at least, is traditional search. I think we all need to learn and think about, how does the world change? But the reality is in aggregate, traditional search still plays a pretty significant role. We're not going to throw the baby out with the bath water. We have to think about how we position ourselves as the world changes, but continue to do sort of old school investment and test and learn in the traditional search channels.”Episode Timestamps: *(04:16) The Trust Tree: Selling to publishers *(19:43) The Playbook: Invest in high quality intent data *(41:36) The Dust Up: Conflict during the interview process*(45:06) Quick Hits: Putney's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedInConnect with Putney on LinkedInLearn more about BomboraLearn more about Caspian Studios

What if building a thriving real estate business started with one question: Who can I help today? That's exactly how Sheena Saydam does it—and the results speak for themselves. Sheena leads a $140 million team in DC and, along the way, she's donated over $1 million, created massive community groups, and sparked movements like “Buy Nothing” yard sales where everything is free.Sheena's approach isn't about chasing leads—it's about giving relentlessly, creating connection, and lifting up her community at every turn. In this episode, she shares the mindset and systems that drive her philanthropy-powered business and why showing up as your authentic self can transform everything.Prepare to be inspired. You might even find yourself asking, “Who can I help today?”Resources:Read How Great Humans Sell by Catherine BrownRead Give and Take by Adam GrantOrder the Millionaire Real Estate Agent Playbook | Volume 2Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Andreas Voniatis, founder of Arteos and author of "Data-Driven SEO with Python," is revolutionizing the SEO landscape by integrating data science and AI into organic growth strategies. He emphasizes the need for businesses, particularly in the B2B and technology sectors, to move beyond traditional SEO practices that often rely on guesswork. Instead, Fanatis advocates for a math-driven approach that leverages data to ensure that companies can achieve exponential growth in their online visibility and traffic.As the conversation unfolds, Voniatis discusses the significant shift in user behavior from traditional search engines, which typically present a list of links, to AI-driven interactions that provide summarized answers. This evolution poses a challenge for businesses, as they must adapt to a landscape where AI can solve problems directly, potentially bypassing the need for human expertise. Voniatis argues that to remain relevant, companies must prepare for a future where AI not only recommends content but also understands the nuances of their offerings.The discussion also highlights the importance of creating unique, data-rich content that stands out in an increasingly crowded digital space. Voniatis explains that simply producing high-quality content is no longer sufficient; businesses must ensure their content correlates with AI's understanding of truth and relevance. By focusing on proprietary insights and addressing the specific needs of target audiences, companies can differentiate themselves from competitors who rely on generic SEO strategies.Finally, Voniatis outlines key metrics for measuring success in this new SEO paradigm. He emphasizes the importance of tracking both traffic sources and brand searches to gauge the effectiveness of SEO efforts. By blending data science with creative content strategies, businesses can not only improve their search rankings but also enhance their overall brand visibility and engagement in the digital marketplace. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

From engineering student to professional journalist to leading content marketing programs, this week's guest has built a career rooted in storytelling, adaptability, and authentic relationship-building. Nathan Collier is the founder of Collier Marketing and a fractional Head of Content who helps B2B companies grow through strategic content and community.Over the past two decades, Nathan's worked in local journalism, built a thriving freelance business from scratch, and became a thought leader in content marketing. He's the Founder of The Content Marketing Lounge, a community that's grown to over 8,000 members since 2015.In this week's episode, we discussed:How storytelling is a foundational skill for every career pathHis journey from Engineering to English to JournalismBuilding a career around communityThe three most important skills to thrive in an AI worldHow to turn side hustles into full-time businessesWhy building something beats a perfect resumeMuch MorePlease enjoy this week's episode with Nathan Collier.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

Art Fromm, a mechanical engineer turned sales transformation maven, joins us for an enlightening conversation on Sales Lead Dog. Art shares remarkable insights from his journey and his book "Making Seamless Sales," revealing the magic of fusing customer-centric strategies with a robust collaboration between sales engineers and account managers. Discover how his innovative Sales Opportunity Snapshot aligns sales processes with buying behaviors to nurture enduring client relationships, especially within the SaaS and B2B landscapes. His approach illuminates the path from traditional sales techniques to cultivating long-term success by truly understanding and prioritizing customer needs.  Unravel the synergy between pre-sales and sales functions as we explore the hidden potential that resides in their integration. Art explains how bridging this gap can dramatically enhance win rates, transforming sales from a linear progression to a dynamic, continuous cycle. This episode emphasizes the vital role of client success right from the beginning, and how aligning sales with marketing through effective CRM systems can solidify lasting customer relationships. By adopting a unified pre-sales and sales strategy, companies are not just selling a product but ensuring holistic solution enablement that meets and exceeds client expectations.  Our conversation also ventures into the nuanced realm of sales compensation, particularly in the SaaS and consumption-based sectors. Art advocates for rewarding sales teams based on total contract value and client usage, rather than just initial sales. We tackle the challenges of CRM adoption, underscoring the importance of comprehensive training and impeccable data management. It's through effective communication, continuous process improvement, and a steadfast commitment to client success that businesses can achieve sustainable growth. Join us as we uncover how optimizing sales strategies and fostering collaboration leads to a thriving business environment.  Art helps B2B sales teams boost revenue, win rates, margins, and client satisfaction through his SEAMless Sales® System—offered via speaking engagements, workshops, tools, and his new book Making SEAMless Sales.  With 25 years in presales and sales enablement, and two decades in end-user, sales, and leadership roles, Art brings deep experience to every engagement. After starting in engineering, he shifted into enterprise software, rising through presales and sales leadership before launching his own sales enablement firm in 2004.  Since 2009, Art has led global sales transformation initiatives, including a program that drove a 22% increase in bookings and a 16-point win rate jump for a major electronics manufacturer—who remains a client to this day.  Based in Pittsburgh, PA, Art enjoys family time, travel, and hands-on projects when he's not helping sales teams achieve lasting results.    Quotes: "The magic of sales success lies in truly understanding and prioritizing customer needs. It's not about pushing a product; it's about crafting solutions that lead to happy, successful clients." "Bridging the gap between pre-sales and sales functions can unlock untapped potential, transforming sales from a linear progression into a dynamic, continuous cycle." "Aligning sales with marketing through effective CRM systems ensures that companies aren't just selling a product, but enabling holistic solutions that exceed client expectations." "Sales teams should be rewarded based on total contract value and client usage over time, not just the initial sale. It's about commitment to consume, not just closing the deal."   Links: Email: info@teamsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/artfromm Published Book: https://teamsalesdevelopment.com/making-seamless-sales-book/ Articles and Events: https://teamsalesdevelopment.com/articles-and-events/ Website: https://www.teamsalesdevelopment.com Facebook: https://www.facebook.com/TeamSalesDev Instagram: https://www.instagram.com/teamsalesdevelopment/ YouTube: https://www.youtube.com/@TeamSalesDevelopment   Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

Why Great Products Need More Than Just Themselves: Strategies for Entrepreneurial SuccessJoe Candido, co-founder of the Executive Crash Course and founder of Fifth Element Associates, describes the crucial elements needed for entrepreneurial success beyond just having a great product. Joe emphasizes the importance of having a well-thought-out strategy, a go-to-market plan, and effective outbound selling techniques. The discussion also delves into the concept of the 'fifth element' in business growth, practical coaching methods for sales teams, and navigating the complexities of scaling a business up while maintaining core values. If you're an entrepreneur looking to unlock the secrets to sustained growth and effective leadership, this episode is a must-watch!00:00 The Myth of 'Build It and They Will Come'00:29 Introduction to the Entrepreneurs United Podcast00:44 What is the Fifth Element?01:18 Components of the Fifth Element02:24 Challenges Entrepreneurs Face03:16 The Importance of a Go-to-Market Plan04:03 Understanding Your Market and Value Proposition05:34 Case Study: Starbucks Experience06:54 Live Case Example: Growing a Construction Company08:30 Navigating Growth and Scaling Challenges11:15 Aligning with the Right Customers13:50 Balancing Customer Requests and Core Competencies16:04 Customer Collaboration and Trust17:42 The Imperfection of Life and Projects17:56 Introduction to Leadership Selling18:04 Target Audience and Purpose of the Book19:14 Sales Management Challenges and Solutions20:28 The Importance of Coaching in Sales24:08 B2B vs. B2C Sales Strategies25:17 Actionable Advice for Entrepreneurs25:50 Conclusion and Final Thoughts26:15 Post-Interview Discussion: Leveraging Technology in Sales28:06 The Importance of Customer Feedback29:07 Time Management and Prioritization for Entrepreneurs36:34 Final Reflections and Future Topics

Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they invest heavily in product development.  Since 2003, he has been launching and managing businesses that support entrepreneurial organizations. His diverse experience includes working with creative professionals and agencies, as well as time at a large corporation with established pricing practices. Garrick is also a certified Cicerone (beer sommelier), which gives him a unique insight into customer value and market positioning. In this episode, Garrick shares his "Pricing from the Start" framework, designed to help entrepreneurs avoid the costly error of building products without fully understanding their value or pricing potential. He emphasizes the importance of qualitative customer research, explains the difference between foundational and detailed problems, and highlights why many entrepreneurs overlook pricing to their own disadvantage. Alongside Mark, he explores how the Jobs-to-be-Done methodology intersects with traditional pricing strategies, debates various value frameworks, and delves into how to measure value in B2B settings.   Why you have to check out today's podcast: Learn how to determine pricing before you build your product, avoiding costly over-investment in questionable features Discover the "Pricing from the Start" framework for early-stage entrepreneurs and established companies at inflection points Understand how to identify foundational vs. detailed customer problems and price accordingly   "They need to have a price, they need to be comfortable charging it, and they need to approach it in a way that they want it to be repeatable, that it gets at the customer value, and that they can make the decision in an ongoing way of, is there a sustainable business here that we're developing?" – Garrick van Buren   Topics Covered: 01:53 – How Garrick transitioned from struggling creative professional to pricing consultant 03:36 – Why entrepreneurs need to know their price before building their product 05:38 – Why successful companies often don't understand the value they deliver to customers 06:37 – Using MVP and Agile principles to test value through service delivery before building products 08:58 – The "Pricing from the Start" framework: qualitative research and timeless persistent problems 11:57 – Jobs-to-be-Done vs. problem-solution-result-value frameworks: what's the difference? 15:42 – Foundational problems vs. detailed problems in market segmentation 20:48 – Why the McDonald's milkshake example may be hurting Jobs-to-be-Done adoption 23:21 – The single sentence framework: "I help [role] at [adjective company] struggling with [timeless persistent problem]" 25:38 – Working with B2B SaaS companies at inflection points and quantifying customer value 28:44 – The 10% rule: capturing value as a percentage of customer incremental profit   Key Takeaways: "Because the alternative is that they burn hundreds of thousands of dollars on something that they were guessing at and then pushed, shoved, fought, and argued with the developers... because they didn't do the first few steps." – Garrick van Buren "Your competitive set is wider than you think. And that I think really drives how I think about both products, solutions, jobs-to-be-done, pricing, all of those things." – Garrick van Buren "If we're going to capture 10% of value and we're going to charge $10,000 a year, that means that somebody is expecting $100,000 worth of value in that year against this kind of problem." – Garrick van Buren   Resources and People Mentioned: Pricing from the Start: https://pricingfromthestart.com/ Jobs-to-be-Done Canvas (referenced in discussion) LinkedIn for recruiting (used as foundational problem example)   Connect with Garrick van Buren: LinkedIn: https://www.linkedin.com/in/garrickvanburen/ Website: https://pricingfromthestart.com/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

I have returned to the nation of freedom and tariffs and all my shit has stopped working! Which shit? Why? What did I buy now? Listen and find out. Remember, listeners who write in to podcast@searls.co will be spared on judgment day. Website stuff follows: Hirome Ichiba in Kochi City Japan's ocean whirlpool (渦) boats Indigo La End POSSE Party Tessie Tesla app Aaron's puns, ranked We finally may be able to rid the world of mosquitoes. But should we? (Archive link) Supreme Court allows Texas online porn age verification law Microsoft changes Windows in attempt to prevent next CrowdStrike-style catastrophe As AI Infiltrates Call Centers, Human Workers Are Being Mistaken for Bots AI and the Rise of Judgement Over Technical Skill What Google Translate Can Tell Us About Vibecoding The Meta AI app is a privacy disaster MCP: An (Accidentally) Universal Plugin System The DMA forced apple to make a B2B price-to-features chart Apple Vision Series and Smart Glasses Roadmap (2025–2028) Sky app RIP Slide Over Street Fighter Movie: Jason Momoa cast as Blanka, 50 Cent as Balrog 30-minute Outer Worlds 2 deep dive Kojima uses Western actors b/c of our craggy, ugly fucking skin Comcast says all its new plans have unlimited data Pig movie Moana 2 (but really Lava) Witcher 4 + Unreal Engine 5 demo Death Stranding 2 is better as a video review Andor Season 2 Wrexham S4 Philips EP4444 coffee thing

In this deep and vulnerable episode of Founder Talk, Isabelle shares the personal story behind her “Loud Whisper” philosophy and how the journey from external success to internal alignment changed everything. She reveals the real reason many successful entrepreneurs still feel unfulfilled—and how unresolved trauma, suppressed identity, and societal conditioning keep leaders from truly living in their purpose.Here's what you'll learn from Isabelle:✅ How to recognize when you're living out of alignment with your authentic self✅ The difference between self-confidence and self-worth (and why most leaders get it wrong)✅ How childhood conditioning and societal pressure can disconnect you from your gifts✅ The origin of “Loud Whisper” and why amplifying your voice is crucial to personal power✅ Why healing your inner child is the key to unlocking fulfillment, even if you're already successful✅ A raw look at the discrimination Isabelle and her husband faced while building a 7-figure business—and how they overcame it✅ How to navigate marriage, business, and life with honest communication and mutual growthThis episode is a must-listen for founders who feel like they're crushing it on paper—but something still feels off inside. If you've ever asked yourself “Is this it?”, Isabelle's story and insights will help you find clarity, wholeness, and purpose again.Hit subscribe for more Founder conversations that give you real insights, no fluff.Where to Find Isabelle DrawnLinkedIn: https://www.linkedin.com/in/isabel-draughon-acc-cpcc-5489a762/Website: https://isabeldraughon.com/Want to work with us?Here at Impaxs Marketing we partner with 7–8 figure B2B companies to help them build their own in-house content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again. We do this by implementing our proven 5-step process we call the “Brand5 Content System.”⁠Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefingGet unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode, we talk with Alibaba's US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.   In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.   In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss: 00:00 - Alibaba's AI Features and Supplier Opportunities 03:39 - Alibaba's Expansion in North America 06:36 - Changing Landscape of E-Commerce Market 13:08 - Account Managers and TikTok Shop Services 13:59 - Managing Tariffs and Supply Chain Risks 18:48 - Managing Risks in Global E-Commerce Sourcing 23:24 - AI-Supported Sourcing Platform for Sellers 23:46 - AI-Based Sourcing Tool

AI-native startups are outpacing legacy SaaS companies across every metric—growth, product velocity, and market attention. In this episode, Sam, Asad, and AJ unpack why the GTM landscape is shifting fast. They dive into the resurgence of IPOs, the rise of rollups, and the cultural edge AI-first teams have when it comes to speed, experimentation, and brand building.   Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.   Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.   Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.   Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.   You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!   Key chapters: (00:00) - Introduction (01:43) - Market Overview and Current Trends (05:52) - The Impact of AI on Business Dynamics (11:37) - Navigating the Challenges of SaaS vs AI Companies (17:25) - M&A Activity and IPO Market Insights (23:25) - Cultural Shifts in Tech Companies (29:23) - The Role of Social Media in Modern Marketing (35:33) - The Future of Go-to-Market Strategies (41:19) - Final Thoughts and Reflections

Welding isn't just sparks and heat—it's an essential (and often misunderstood) part of modern manufacturing. In this conversation, Ami Spira, General Manager of Civan Lasers USA, joins me to talk about the state of the art in welding technology and why laser welding is making such a big impact.We cover how different welding methods work, what makes laser welding unique, and why Civan's dynamic beam shaping enables new capabilities that weren't possible before. We also dig into the engineering behind keyhole formation, melt pool control, and how to join dissimilar materials like aluminum and copper without compromising strength or conductivity. If you're designing or building physical products, there's a lot to take away here.This isn't surface-level talk. It's a deep dive into the physics, materials science, and decision-making that go into modern manufacturing—and the cool engineering work that's pushing it forward.About AmiAmi Spira is the General Manager of Civan Lasers USA. He's been with the company for over seven years, previously leading marketing and business development efforts before taking on the US leadership role in early 2024. Ami's background spans B2B photonics, law, and business, but what stands out is how clearly he understands both the technical and strategic side of building something meaningful.About Civan LasersCivan Lasers is pioneering Dynamic Beam Laser (DBL) technology, making it possible to weld thick and complex materials with speed, precision, and control. Their high-power, single-mode lasers with programmable beam shaping are enabling new possibilities in manufacturing, from automotive to aerospace to additive.WebsiteLinkedInKey TakeawaysTraditional welding methods (like arc welding and MIG/TIG) are still widely used, but they have limitations in precision and speed.Laser welding uses a highly concentrated stream of photons to deliver fast, precise joins with minimal heat-affected zones.Dynamic beam shaping allows engineers to tailor the weld geometry, reduce defects, and join dissimilar or difficult materials.Laser welding is unlocking new possibilities for materials like high-strength aluminum, diecast alloys, and copper-aluminum connections.The ability to control the melt pool and keyhole in real-time is critical for quality and repeatability.Manufacturing and design go hand-in-hand. Engineers who understand welding limitations can design better, more efficient parts.Advances in automation and AI are reshaping how welding processes are developed, optimized, and executed.Real innovation doesn't just happen in new product design—it's alive and well in how we build things, too.ChaptersIntro to Laser Welding and Civan's RoleWelding Basics: Arc, Friction, and LaserChallenges of Material Properties and Dissimilar JoinsWhat Makes Dynamic Beam Shaping UniqueHow Lasers Penetrate Thick Sections with PrecisionDesign for Manufacturing: Why Welding Considerations MatterDiecasting, AI, and What's Next for Welding InnovationReflections on the Role of Engineering in Building the Future

Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.In this episode, we break down how to turn thought leadership into a trust-building, pipeline-generating machine. Not just fluff for likes and impressions.We'll show you how to build a strong point of view, map it to your buyer's journey, and use thought leadership ads to hit the 95% of the market that isn't ready to buy… yet.Tune in and learn:+ The 3 questions every POV must answer to resonate+ Why most marketers fail at thought leadership (and how to fix it)+ Our exact LinkedIn Ads system for turning content into pipelineThis episode is a must-watch if you want to move beyond vanity metrics and make your brand the one buyers remember when they're ready to act.-----------------------------------------------------

For this week's Bitcoin Season 2 Writer's Room, a news roundup that includes some terrible advice from the gigachad himself, and why bitcoin may soon count as an asset when you apply for a mortgage. You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 16,000 Bitcoiners: https://newsletter.blockspacemedia.comWelcome back to Bitcoin Season 2! Today, Charlie and Colin break down Michael Saylor's Bitcoin Prague keynote where he tells people to leverage it all for bitcoin - including borrowing from family members (what could go wrong?). Plus, the FHFA's directive ordering Fannie Mae and Freddie Mac to recognize crypto as legitimate assets for mortgages, a new Bitcoin stablecoin launch, and the weird on-chain "clocking in" game that's creating the only regular fees on Bitcoin right now.NOTES:• Bitcoin trading at $107,000-$108,000• Michael Saylor's BTC Prague Keynote: Debt for BTC• FHFA order for recognition of crypto as an asset for mortgages• Transaction fees only 2 sats per byte • Tether market cap at $157 billion• Crypto market cap over $3 trillion total• Bitcoin market cap over $2 trillion• People clocking in 30+ days straightTimestamps:00:00 Start02:10 Saylor says leverage = good11:37 Bill Putle BTC as loan backing20:18 Stablecoins on BTC29:16 Make sure you clock in!-

Dan Shinder shares the inside story of how he built Drum Talk TV into one of the most engaged music platforms online, with over 1.85 million followers and 100 million annual views. This episode explores his unique approach to music entrepreneurship, audience building, and long-term brand growth.If you're a musician, content creator, or entrepreneur trying to stand out online, this conversation dives deep into the strategies that work in today's competitive digital world. Dan's insights speak directly to those wondering:“How do I build an audience from scratch?”“How can I turn my music into a business?”“What are proven strategies for social media growth?”“How can I develop consistent fan engagement?”“What's the right approach for content monetization?”Dan's journey provides actionable strategies and lived experience. He explains how blending drummer marketing strategies with storytelling, authenticity, and long-term planning led to massive reach without paid ads. You'll also learn why he created a membership platform and how inclusive, community-driven content helped scale his influence globally.Whether you're focused on the music industry business, growing your online presence, or monetizing your creativity, this episode gives you the inspiration and blueprint to start and grow your own platform.00:00 – Intro: Meet Dan Shinder of Drum Talk TV01:00 – Family, drumming, and lifelong learning03:00 – How Drum Talk TV was built from zero05:00 – Growing to 1.85M followers and 100M+ reach06:30 – What makes content go viral in music niches08:00 – Monetization and sponsorships10:30 – How the paid membership model evolved13:00 – Turning viewers into paying superfans15:00 – Standing out vs. niching down17:00 – B2B vs. B2C revenue models19:00 – Building culture and inclusive content22:00 – When Drum Talk TV became profitable25:00 – Dan's advice on company growth and mindset27:00 – How to connect with Dan and final words#DanShinder #DrumTalkTV #MusicEntrepreneurship #MusicMarketing #DigitalMusicBusiness #DrummerMarketing #ContentMonetization #FanEngagement #GrowYourAudience #SocialMediaGrowth #OnlineMusicCommunity #BrandBuildingForMusicians To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

The number one thing listeners of the pod ask me for is to flip the script and let someone interview me. I've historically been reluctant to do it because it feels little self aggrandizing or whatever the term is. But you gotta give the people what they want.On this episode my friend Mike Wu, founder of Hire Frame, interviews me on my transition to full time content creation. We talk about* How I sold a company as CFO, and then fired myself immediately* Why having supportive partners in any entrepreneurial endeavor is the real key to success* How I came up with the idea for my second newsletter Looking for Leverage.Mike's a gracious host and shout out to him for letting me share this with my audience. Mike's Podcast: What Worked on Spotify | Apple | YouTubeMike's Company: Hire FrameRun the Numbers is brought to you by Zenskar.Zenskar is an AI-powered order-to-cash platform that automates billing, revenue recognition, and SaaS reporting — no spreadsheets, no engineering required. Built for modern B2B companies, Zenskar supports any pricing model: subscriptions, usage-based, or complex custom contracts.Step into the future of finance today. Visit zenskar.com/rtn and book a demo! Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Greenly is transforming how businesses approach carbon management, evolving from a consumer app to a comprehensive B2B platform that serves over 3,000 corporate customers. With $78 million in funding, the company has positioned itself at the forefront of the carbon accounting market by making sustainability tracking accessible and automated for mid-market companies. In this episode of Category Visionaries, we sat down with Alexis Normand, CEO and Co-Founder of Greenly, to explore the company's remarkable journey from multiple pivots to becoming a leader in carbon management software. Topics Discussed: Greenly's evolution from a consumer carbon tracking app to B2B carbon management platform The strategic pivots that led to finding product-market fit in corporate carbon accounting How regulatory pressure and supply chain demands are driving market adoption The company's approach to building a beautiful, educational brand in a complex technical space Scaling from zero to 3,000 customers through direct acquisition and growth tactics The differences between European and US markets for sustainability software Moving upmarket from SMB to mid-market to improve retention metrics GTM Lessons For B2B Founders: Embrace rapid experimentation without killing past initiatives: Alexis didn't immediately abandon previous products when exploring new directions. Instead of completely shutting down the consumer app and banking API, Greenly ran multiple experiments simultaneously. This approach allowed them to maintain revenue streams while testing new markets. The key insight is that early-stage founders should add new experiments rather than kill existing ones, only sunsetting products once new initiatives prove more viable. Leverage market timing and external pressure: Greenly's success wasn't just about building great software—it was about timing their entry when external forces were creating demand. The trickle-down effect of large enterprises requiring carbon data from suppliers created natural buying pressure. As Alexis explained, "When companies start to pledge a real decarbonization pathway, they're asking their suppliers to track their footprint too." B2B founders should identify similar cascading market dynamics where regulatory or business pressures create natural demand for their solutions. Start with underserved segments to build product depth: Rather than targeting large enterprises with existing solutions, Greenly focused on SMBs and mid-market companies who couldn't afford expensive consultants. This strategy allowed them to serve 3,000 customers and encounter "all the corner cases," building a more robust product. While VCs initially questioned the SMB approach, this volume taught them which customers had staying power versus those who only needed periodic compliance help. Make complex topics accessible through brand and education: Greenly's consumer heritage influenced their B2B approach, focusing on education and simplification rather than assuming buyer expertise. Their core value of "making people smarter about climate" translated into clear explanations of concepts like Scope 1, 2, and 3 emissions. As Alexis noted, "Explaining rather complex things simply is actually harder than you think." B2B founders in technical categories should prioritize education and clarity over industry jargon. Follow the economics to find your true market: Greenly's multiple pivots weren't random—they followed customer willingness to pay and market size potential. When the consumer app reached 40,000 users, they calculated the banking API market at $50-100 million total addressable market. Corporate carbon accounting offered significantly larger opportunity. B2B founders should consistently evaluate whether their current path leads to venture-scale outcomes and pivot based on economic realities, not just product traction.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM     

You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Mid-July and it's 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don't start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you're sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google's data shows “holiday marketing” searches spike between July 10–15(01:45) 68% of Q4 B2B deals start in summer—don't get left behind(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4(03:04) Consumer emails with holiday mentions see a 22% boost in opens(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July(04:30) Easy tests to see if early Q4 messaging works for you(06:02) Steve from Blue's Clues has a podcast—yes, really(08:15) Jay's favorite random podcast: a Melrose Place rewatch=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Braydan Young is the Co-founder and CEO of SlashExperts, a leading peer-conversation platform that helps B2B companies accelerate revenue by connecting prospective buyers with real customers. Under his leadership, SlashExperts announced $2M in seed funding in April 2025, marking a significant milestone for the company. Braydan has a background in entrepreneurship, having previously co-founded Sendoso, a successful company that is a leading sending platform simplifying direct mail, gifting, and corporate gifting processes for businesses. Beyond his ventures, he serves as a mentor at ChicoSTART, offering guidance to emerging entrepreneurs. In this episode… Launching a startup is never easy, but scaling one introduces an entirely new set of challenges. Founders often struggle to balance rapid growth with operational complexity, investor expectations, and the pressure to remain profitable. How do entrepreneurs navigate these competing demands while staying true to their vision? Braydan Young turned a simple idea, sending Starbucks gift cards via email, into a fast-growing business by staying attuned to customer needs and market shifts. As demand expanded, he evolved the offering from basic digital gifting to full-scale warehousing and fulfillment, ultimately co-founding Sendoso and raising over $100 million in venture funding, including a $100M Series C. When market conditions changed, Braydan faced tough decisions, including multiple rounds of layoffs, which taught him the importance of transparent leadership and leading with empathy during difficult moments. These experiences shaped his approach to building more resilient companies. He emphasizes the value of listening to customers, staying flexible, and learning from setbacks to drive long-term success. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Braydan Young, Co-founder of SlashExperts, about startup growth, resilience, and innovation. Braydan discusses hypergrowth during COVID-19, the complexities of warehousing, lessons from fundraising, his new SaaS peer-to-peer model, and strategies for lean startup operations.

Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power means, how to measure it, and why it's the most powerful way to communicate marketing value to your CFO and C-suite. In this episode: What pricing power means and how to measure it  Why brand strength drives profit, not just visibility  How CMOs can align with CFOs through finance fluency  The tools and mindset needed to link marketing to valuation  How pricing power bridges marketing metrics with financial outcomes   Tune in for a clearer way to connect brand, margin, and market strength.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Hosts Steve Carran and David M. sit down with Noelani Schroy, VP of Global Territory Sales at Onyx CenterSource. Broadcasting from the bustling trade show floor in Indianapolis, Noe shares how Onyx is transforming the often-complicated world of hotel commission payments into a seamless experience for both hotels and travel agencies. They dive into:Why HITEC feels like a “dysfunctional family reunion” (in the best way)How Onyx removes the friction from B2B commission paymentsThe role of travel agents in today's direct booking vs. OTA conversationThe launch of Onyx Insights, a data-driven solution to help hotels grow and retain agency partnershipsWatch the FULL EPISODE on YouTube: https://youtu.be/e16U0nky9m8This episode is sponsored by Onyx CenterSource: https://www.onyxcentersource.com/Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Noelani on LinkedIn: https://www.linkedin.com/in/noelanib/Onyx CenterSource: https://www.onyxcentersource.com/For full show notes head to: https://themodernhotelier.com/episode/173Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

Have you felt like you're hitting the mid-year point and you're not happy with your B2B sales revenue so far and want to improve it moving forward? Perhaps you've got to June and actually feel pretty happy with your sales progress and want to keep your motivation going for the second half? Then you're in luck - because How to Make the Next 6 Months of Your Sales EPIC is exactly what you need to assess your mid-year performance so far and understand exactly what you need to prioritise so that you can start landing corporate clients consistently throughout the year. This episode is helping you to assess your sales performance so far - and figuring out how we can make it even better during the second half of the year. So whether you're happy / unhappy with your current performance, you'll be able to use this episode to guide your next steps to get your best B2B sales results! Introducing her brand new EPIC framework, it's been designed to help you gain clarity on your existing sales strategy, assess your performance from the first half of the year and lay a solid foundation for a healthy end to the year. Whether your first six months were triumphant, challenging, or just plain stagnant, this framework provides the structure you need to get back on track.   The main thing to get focused on is a "Half-Year Reset". Jess advises listeners to detach emotionally from their business for a moment and objectively look at the numbers, allowing you to ask yourself: "Do I want to create more of this or not?". This self-assessment is the springboard for building a resilient B2B sales strategy. It's about figuring out your plan for the next six months because, as Jess puts it, "that's really where you're going to be tested and that's really where you're going to find out do I have what it takes to nail this year, regardless of how it has started".  Jess also shares her own experience of prioritising business development and that consistent effort, even in limited time and ‘personal shenanigans', will get positive results thus achieving your sales goals and encourages you throughout on how to effectively prep your B2B sales process for a powerful September and take actionable steps taken during the summer months that will set you up for success when September arrives. Being part of a network of business friends and peers provides much needed accountability, constructive criticism and a shared motivation to achieve your sales goals. So, whether you've overachieved, felt stuck, or just need a nudge to get back on track, this episode is packed with practical advice, a few laughs and of course, Jess's straight-talking encouragement! Grab your notetakers and get ready to make the rest of your year absolutely EPIC! In this episode, you will learn: How to build a resilient B2B sales strategy for the second half of the year  How to prep your B2B sales pipeline for a powerful September The EPIC Framework: Your blueprint for a profitable second half of the year Summer Sales Planning: Actions now for a game-changing September Why consistent implementation beats social media for corporate sales How to leverage the most profitable time of the corporate calendar   Key Quotes;  "The first thing we have to do with any kind of half year analysis is step back emotionally, you know, detach yourself from the business for a second and start looking at your numbers and start looking at your results and saying, do I want to create more of this or not?" 00:35:1600:35:33 Quitting Social Media Without Losing Business: "But when I started looking at my numbers, posting on social media hadn't brought me any qualified sales calls with companies, so what's the point in doing it?" 00:36:0200:36:11 Half-Year Reset Motivation: Figure out what you're going to do for the next six months because that's really where you're going to be tested and that's really where you're going to find out do I have what it takes to nail this year, regardless of how it has started? 00:08:1100:08:27   Key Resources Mentioned in this Episode:   If you've enjoyed understanding how you can change the second half of your sales year to be more profitable, why not check out other episodes that can help?    Why September is the best time to sell to corporate companies Why organising your sales activity is central to your success when selling to corporate companies How to pep up your B2B sales before the summer slump!   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, copy this link to join the waitlist for 2026! https://smartleaderssell.vipmembervault.com/cc2026waitlist   Join our weekly newsletter if you want to stay in touch with the latest B2B sales tips and techniques - https://sellingtocorporate.com/newsletter    

In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face.  We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric's unique mix of humility and depth. He's not here to sell a system—he's here to partner with founders, guide them through complexity, and help them make smarter decisions.  Whether you're overwhelmed by Amazon, unsure about Walmart, or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies. Here are some key moments from the episode: * How Eric scaled from a garage to nearly $100M—and what broke it all apart   * Why the way you build matters more than what you build   * The #1 mistake brands make when entering marketplaces (and how to avoid it)   * A real-world case study: going from a $10M Shopify store to 8 retailers and 60% growth   * How 1 Commerce blends software + strategy to help founders sleep better at night   Join me, Ramon Vela, as I listen to the episode and hear how one founder's experience is now empowering hundreds of others. Whether you're a DTC brand, B2B company, or omnichannel operator, there's something in here for you. For more on 1 Commercet, visit: https://1-commerce.com/story-of-a-brand If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. Visit the link above.

Why Modern B2B Sales Starts with Founders: Insights from Gabe Lullo of AlleyoopOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Gabe Lullo, CEO of Alleyoop, a leading B2B sales development company. Gabe dives into the critical strategies that modern founders and sales teams need to adopt—covering everything from founder-led sales and shifting lead generation tactics to building authentic engagement through personal branding. This episode is a goldmine for startup founders, sales leaders, and anyone aiming to scale their outbound strategy with more precision and impact.Building a Modern B2B Sales EngineGabe emphasizes that founders must be on the front lines of sales early in their journey. Founders bring unmatched product knowledge and passion that resonates with early customers and helps shape go-to-market messaging. These firsthand sales experiences offer valuable insight into what prospects actually care about, allowing for real-time iteration and refinement. Gabe cautions against hiring a VP of Sales too early—founders need to establish a repeatable, scalable process before expanding the team.In today's sales environment, traditional cold emailing is losing its edge due to regulation and deliverability challenges. Gabe recommends a return to high-impact basics: cold calling and content creation. Phone calls allow for real-time, human interaction, while content—especially on LinkedIn—builds trust and positions founders as thought leaders. Gabe practices what he preaches with his consistent posting strategy and his podcast, Do Hard Things, which highlights authentic stories of grit and resilience.Gabe also explains how Alleyoop helps B2B companies bridge the gap between marketing and sales. Their done-for-you systems manage appointment setting, lead qualification, and process optimization for clients ranging from startups to giants like Adobe and Zoom Info. For founders ready to scale their outreach, Gabe recommends focusing on authenticity, strategic connection building, and consistent engagement to generate high-quality pipeline.About Gabe LulloGabe Lullo is a seasoned entrepreneur and executive with deep expertise in sales, marketing, recruiting, and management. After graduating from the Barney School of Business at the University of Hartford, he launched his own sales, training, and marketing firm, which he successfully ran for over a decade. Gabe has also had a notable career in executive recruiting, expanding placements across IT, software development, sales, customer success, and executive leadership. As CEO of Alleyoop, he focuses on company culture, customer success, and scalable sales systems.About AlleyoopAlleyoop builds high-performing sales development systems for B2B clients. Their services include lead qualification, appointment setting, and outbound process design tailored for scalable growth.Links Mentioned in this EpisodeAlleyoop WebsiteGabe Lullo on LinkedInEpisode HighlightsFounders must lead sales to learn and iterate earlyCold calling and content outperform traditional cold emailLinkedIn content builds brand and trustAlleyoop connects marketing to sales with proven systemsAuthentic storytelling drives long-term engagementConclusionGabe Lullo delivers a compelling roadmap for building and scaling a sales engine rooted in authenticity, process, and founder-led momentum.

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.  

What happens when a lifelong passion for the ocean meets the world of high finance? You get Ocean Ledger. Paige, a marine biologist by heart who (surprisingly) transitioned to banking and consulting, shares the serendipitous journey that led her to co-found a company on a mission to change how we understand and manage coastal risks. Prepare to have your perceptions challenged as Paige shows why oceans and the financial industry, far from being distant concepts, are intricately linked, especially when assessing global assets and exposures. Key topics covered: Origin of Ocean Ledger: Started from Paige's marine biology background, desire to work in ocean space beyond pure science, and serendipitous discovery of her co-founder's satellite mapping research after her time in banking. Ocean & Banking Connection: Despite seeming disparate, Paige argues they're highly overlapped, as 70% of the world is ocean, impacting global assets and financial exposure. Current Stage & Funding: Spun out 1.5 years ago, raised first venture funding in January, and are launching their first product for the financial services industry, starting with insurance. B2B Sales Challenges: Acknowledged the slow pace of B2B sales in finance/insurance and strategies to de-risk (relationships, industry presence, focused product development, strategic opportunistic revenue). Ocean Ledger's Product: Offers a software/dashboard for hazard assessment of storm surge and erosion, providing historical insight, quantifying existing defenses, and analyzing coastline changes for risk pricing and vulnerability assessment. Target Markets: The initial focus will be on the US due to its high concentration of risk, with plans to expand to the Caribbean and Australia, where natural defenses are crucial. Storm Surge Analysis: Explained that their USP is not just the physics model, but how the seabed depth, natural features (mangroves, rocks), and historical shoreline changes (erosion, beach nourishment) influence storm surge damage. Satellite Monitoring: Utilizes satellite monitoring, capable of updating data every six days (though not always needed), providing high-frequency updates on coastline changes. Long-Term Vision: Aims to be world-class in risk management for businesses and governments, bridging the gap between insurance/broking and insured clients (ports, developers) to unlock funding for exposure reduction through natural or built defenses. Paige's Personal Connection: Reiterated her deep connection to the ocean, though she admitted it had been a few months since her last swim. Learn more about your ad choices. Visit megaphone.fm/adchoices

0xBunzy discusses how Bitcoin's limitations drive innovation in developer tools and censorship-resistant art storage.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 16,000 Bitcoiners: https://newsletter.blockspacemedia.comWelcome back to Bitcoin Season 2! Today, @0xBunzy, Bitcoin developer and creator of foundational tools, joins us to talk about Laser Eyes, the open source wallet connection library that's become essential infrastructure; Beat Blocks, an inscription tool for putting music on Bitcoin's blockchain; and why Bitcoin's constraints spark the most creative innovations in art and developer tooling.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNOTES:• Opus codec compresses 40% smaller than MP3• Multiple major apps now use Laser Eyes• npm installs track Bitcoin dev growth• Beat Blocks uses recursive inscriptions• P5 library enables high-quality visuals• Bitcoin friction creates better artTimestamps:00:00 Start01:11 How does Bunzy explain his job?02:49 Laser Eyes06:39 Modulat wallet construction08:39 Beat Blocks14:24 Browser UI experience16:41 Art on Bitcoin as culture20:32 Wrap up-

Somehow we've gone from Prime Day hacks to mouth tape mishaps—but that's exactly why you'll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he's annoyed he didn't think of it sooner). Plus, why even B2B brands should pay attention to Amazon's biggest shopping week—and no, it's not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.Best Moments:(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”(02:30) Why turning your offer into an intent signal can instantly improve lead quality(03:00) Three fast content ideas that only attract people deep in the funnel(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience(04:45) How Prime Day lifts email open rates—even if you're not selling on Amazon(05:50) Jay's favorite B2B subject lines that sneak in the “Prime” effect(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)(09:12) A PSA about peeing in pools—just… don't=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma