Podcasts about B2B

This Week In Startups is made possible by:LinkedIn Ads - http://linkedin.com/thisweekinstartupsDevStats - https://www.devstats.com/twistCrusoe - https://crusoe.ai/buildToday's show: FINALLY, you can hang out with Kylo Ren and Olaf the Snowman… thanks to the magic of AI.On TWiST, we're digging into the mega OpenAI-Disney deal. Mickey is giving Sam Altman a $1 billion investment AND will allow is copyrighted characters to appear in Sora and ChatGPT images.Of course, Jason predicted this would happen WAY BACK during the summer months and even showed off his “Darth Calacanis” creation on the “All-In Podcast.”PLUS Amazon has been launching and pulling AI features from Prime Video… what gives? Jason's predictions on the coming AI blowback and who's on what side. Why he's so focused on Education, Health Care, and Housing as issues. AND why founders should always take calls from Big Companies, even if it might just be a fishing expedition.It's a new Friday TWiST! Check it out!Timestamps:(00:00) Lon joins Alex and Jason to talk about the big Disney-OpenAI deal bringing Disney characters to Sora(03:10) Jason totally called the Disney-OpenAI stuff on All-In(9:42) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(18:59) DevStats - DevStats integrates your dev work and your business goals into a shared language that everyone can understand. Get 20% off, plus access to their dedicated Slack channel. Just go to https://www.devstats.com/twist.(20:15) Why Amazon Prime Video pulled its AI recaps and anime dubs(24:44) Who gets to set the rules around AI: The Debate Continues(26:13) Jason's predictions on the AI blowback coming in 2026… with clips!(30:11) Crusoe Cloud: Crusoe is the AI factory company. Reliable infrastructure and expert support. Visit https://crusoe.ai/build to reserve your capacity for the latest GPUs today.(31:21) Is AI here to help people or replace them?(35:55) It's all about EHH: Education, Health Care, Housing(40:47) How all of this and MORE will be impacted directly by AI automation(45:35) Why Alex wants to lower the temperature around AI Doomerism(51:19) JUST FOR FOUNDERS: When should you take a call from a BigCo?(53:45) Why Jason thinks just about everyone in media will lose to TikTok and YouTubeSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/Check out the TWIST500: https://twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcp*Follow Lon:X: https://x.com/lons*Follow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelm/*Follow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanis/*Thank you to our partners:(9:42) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(18:59) DevStats - DevStats integrates your dev work and your business goals into a shared language that everyone can understand. Get 20% off, plus access to their dedicated Slack channel. Just go to https://www.devstats.com/twist.(30:11) Crusoe Cloud: Crusoe is the AI factory company. Reliable infrastructure and expert support. Visit https://crusoe.ai/build to reserve your capacity for the latest GPUs today.

Most salespeople are taught to push for the yes.And that's exactly why prospects push back.In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close. You'll learn:Why giving prospects permission to say no actually increases close ratesHow pressure-based closing creates resistance, even with qualified buyersThe psychology behind agency and decision-making in salesThe 5 Cs of Closing, including the closing agreement most salespeople are afraid to useWhy being an “evangelist” for your product can work against youHow skeptical selling builds credibility and long-term relationshipsThis episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.Sales is still the most lucrative skill in the world.But only if you do it differently.If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell. Resources mentioned in this episode:Walker McKay's book: Some Will, Some Won't, So What, Who's NextFree mini-course: Learn the seven most expensive sales mistakesSearch 7salesmistakes.com to access it. Subscribe for more no-fluff sales advice that actually works. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Franchise Fit Podcast (formerly Eye on Franchising) is back with another powerhouse episode — and today's guest is disrupting an entire industry. Meet Daniel McCarty, CEO & Founder of JunkStart, the first and only pay-by-weight junk removal franchise that's redefining pricing, margins, and customer trust in a category that desperately needed innovation.If you think junk removal is a crowded, me-too home services space… buckle up.Daniel exposes “inside baseball” secrets of the industry, the infamous grandma tax, why traditional volume-based pricing makes no sense, and how JunkStart engineered a patented pay-by-weight model that transformed revenue, margins, and customer experience.We also break down territory size, investment levels, ideal franchisee profiles, enterprise value, B2B vs B2C mix, marketing strategy, and why 99 out of 100 franchises are not worth owning unless there's true differentiation.This episode is sponsored by SEO Samba — AI-driven marketing for franchisors and franchisees.

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson. Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a ridiculous story involving Boca Raton, Brass Monkey, and a frosty recovery chamber.ㅤBest Moments:(00:16) Jay explains the Ask Us Anything format and how to send him your own work and ridiculous questions through his site.(01:15) Hattie B's "shut the cluck up" hot chicken story ends with a bathroom line so long he swears they need 74 restrooms.(02:15) Jamie's challenge for a subject line test they have never tried sets Jay up to go beyond basic personalization.(03:38) Jay introduces aspirational subject lines that speak to the C level or lifestyle people want instead of the role they have now.(05:30) He shares data from 50 million sends showing aspirational subject lines lifting open rates by roughly 24-28 percent in both B2B and consumer campaigns.(06:30) Bill's jab about Jay's health leads to a cryotherapy adventure in Boca Raton, complete with Brass Monkey and dancing in a minus-200 degree box.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

This episode is a special replay of David George's conversation with Harry Stebbings on 20VC. David is a General Partner on a16z's growth team, and in this discussion he breaks down how he thinks about breakout growth investing: why great business models are now table stakes, where real edge comes from non-consensus views on TAM, and how to underwrite upside in a world of higher prices and increasing competition.They also dig into the mechanics behind the scenes: unit economics at growth, “pull vs push” products, winner-take-most market structures, and how David decides when to double or triple down on a company. Along the way, they touch on SPACs, the rise of crossover funds, single-trigger decision making, and how David manages fear, pressure, and performance over the long arc of an investing career. Resources:Learn more about 20VC: https://www.thetwentyminutevc.com/Watch on YouTube: https://www.youtube.com/@20VCFollow Harry on X: https://x.com/HarryStebbingsFollow David on X: https://x.com/DavidGeorge83 Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures](http://a16z.com/disclosures.  Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How much money has water damage cost your owners? How much time and money could you save if you were able to detect issues within a property before they became a larger problem?  In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Nadav Schnall to explore how innovative water and gas leak detection systems are transforming residential property management and to share how these technologies can prevent costly damage, protect tenants, and streamline maintenance operations for property managers. You'll Learn [1:14] Nadav Schnall's Background in Property Management [05:06] Innovative Solutions for Leak Detection [11:07] Understanding the Technology Behind Pro Sentry [17:25] Implementing Smart Detection Systems Quotables "If something goes unchecked, somebody's out of town, there's a water leak, I mean, it can just do massive damage." "The responsibility of a property manager is to make sure the building is operating properly, to make sure it's operating efficiently, to mitigate damages, to mitigate risks." "Time is of the essence when something like this happens." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Nadav Schnall (00:00) No need for displacement, no need to wake up in the middle of the night, come back to a flooded home. So we can solve all that   Jason Hull (00:05) All right. Welcome everybody. I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. We have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses.   helping them add doors, improve pricing, increase profits, simplify operations. And we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. We are on a mission to transform property management business owners and their businesses. We want to transform the industry.   eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Today, my guest is Nadav Schnall. Welcome, Nadav   Nadav Schnall (01:14) Thank you for having me, Jason.   Jason Hull (01:15) All right, so your company is called ProSentry. We're going to be getting into that. But before we chat about our topic today, which is protect, prevent, perform smart leak detection for modern property managers, tell us a little bit about your background, how you got into entrepreneurism and what finally led you.   Nadav Schnall (01:33) Sure, happy to provide some background. So my background is actually in property management. I was a property manager for about a decade for First Service Residential in New York City. I had their kind of luxury.   group or luxury division. So I did a lot of consulting for developers and lot of property management, opening buildings, know, placing staff, making sure buildings kind of transition from construction to operation. So that was really the lion's share of my background as it relates to property management. Then I went into and opened another company that had to do with the service industry, kind of fire suppression systems, mechanicals, kind of the   the heart of a building, so to speak. And that led me to connect with my co-founder and business partner, John Russ, who is a builder in New York City. I've known him for probably about 15 years. And we came together to do this idea. So really very much so kind of experiencing firsthand.   what we are trying to solve and that's kind how I got into the world of entrepreneurship and into the world of ProSentry   Jason Hull (02:35) Got it. All right. Thanks for the background. So you're an expert. This is your bio, an expert in smart building monitoring. We're going to chat about exploring how innovative water and gas leak detection systems are transforming residential property management and maybe share how these technologies can prevent costly damage, protect tenants, streamline maintenance operations for property managers from boosting safety to increasing operational efficiency.   And in today's episode, you'll get to learn how smart monitoring is reshaping the way you care for your properties and your bottom line. So cool. I'm excited to get into this. So, so now, Nadav, where, where do we start?   Nadav Schnall (03:15) Well, we can probably start in property management. And I can tell you how many times I would wake up in the morning and I'd be checking my phone and then find that I have emails from last night that there was a leak in the building or my super calling me at two o'clock in the morning saying, hey, we had a flood or someone, there was a construction going on and someone left a window open and some pipe froze.   Jason Hull (03:19) Okay.   Nadav Schnall (03:42) And so that's kind of where it started for me, kind of really looking into these operational issues, which in today's day and age with technology, you are able to solve. And so that's where the journey started for me is really trying to look at properties and saying, how can we help common day-to-day occurrences? More so you look at the insurance industries and that's one of the...   biggest pluses that we try to bring to the table is trying to helping buildings with insurance. Water leaks are non-weather related water leaks are typically the top three causes for insurance claims.   And many times it's the number one reason for insurance claims. And so you look at these things and you're saying, there is technology out there. There is ways to substantially reduce that. How do we do that, improve the day-to-day work of property managers?   reduce insurance claims for buildings, reduce insurance rates and premiums, and also improve the life of the residents and tenants that live within. No need for displacement, no need to wake up in the middle of the night, come back to a flooded home. So we can solve all that and we focus in the multifamily. That's kind of our main focus.   Jason Hull (04:53) Yeah, Yeah, I mean, if something goes unchecked, somebody's out of town, there's a water leak, I mean, it can just do massive damage. Yeah, so how do we mitigate that?   Nadav Schnall (05:04) Yeah, so I can tell you a little bit about the technology and what we do and how we do it. first of all, traditional systems that existed so far were really based on Wi-Fi, which is a big difference. And they were more geared towards maybe something that you would do for your house or maybe something you would do for your apartment.   But how do you resolve that in a multifamily world, right? Where even if I am the most responsible resident in the building and I put water leak detection and temperature and humidity and maybe gas, you put all detection technologies in your apartment, you can still get leaked on from your apartment above. Something can still happen. And you just said it, right? A resident that may be away. And we have this actually. is an actual...   know, claim that we were able to avoid. In a building, someone, you know, it was a vacant apartment, a realtor came in to show the apartment, walked out to the terrace. It was a classic wintery day. Didn't close the door all the way.   Realtor left, came in, blew the apartment door open and the temperatures started going down and going down and going down. Luckily that building had ProSentry and that building was notified when the temperatures hit about 50 degrees and the resident manager of that building got the notification today that doesn't sound right. Of course, checked the records, found out there was a vacant apartment, ran upstairs, saw that the door was open, was able to close the door, turn on the heat before frozen pipes. But otherwise you would have had frozen pipe and that could have easily knocked out 10 apartments   insurance claims and so on and so forth. So I think that's kind of one of the biggest areas where we can save. And the nice part about that is insurance carriers are starting to recognize us and starting to recognize that we are actually reducing claims inside buildings. We're doing that across the board. We recently did a study across 18 months. We took a bunch of properties and we wanted to see what happened in those properties across an 18 month period.   we alerted those properties to over 6,000 different types of water events, right? Whether it's water or, you know, could be some, some of it can be just be drizzling. Some of could be, you know, a condensate drain and an HVAC unit overflowing, right? So different types of leaks. And then we followed up with the properties. Not one of those buildings and any of those water events resulted in an insured claim.   And so we were able to actually prove to the insurance world that this is a risk mitigative tool and actually the service that we provide, we like to call it risk mitigation as a service. ⁓ And by doing that, we've been able to help several buildings either move from kind of E &S, Excessive Surplus insurance policies over to admitted carriers, which of course are substantially cheaper.   Jason Hull (07:27) Yeah.   Nadav Schnall (07:41) or just simply being able to reduce insurance rates, right? You presented a certain risk before, now you present this risk. And so it can help properties both on the operation side, the maintenance side, but also on the insurance side. And I know I said a lot.   Jason Hull (07:53) Yeah.   No, that's, no, that sounds very fascinating. So I can see how this would be very important. So if the insurance companies are not having to do anything on these claims, then you would think they would be very incentivized to get people to implement this.   Nadav Schnall (08:10) That's 100%. So in New York State, for example, where we have a lot of presidents, especially in New York City, we work with a number of carriers that provide anywhere from, this is on the homeowner side, but anywhere from 3 % up all the way up to 12 % premium reductions.   year over year on your homeowners insurance policy. So if you have a building and let's say there's 100 apartments, if you happen to be insured with one of these insurance carriers, you will receive a discount on your premium year over year. their ROI is right there. And then of course we can help on the underlying building insurance policy as well.   Jason Hull (08:50) Got it, okay. So what are the benefits for the, that's obviously a benefit for the property owner, right? What are the benefits for the property manager?   Nadav Schnall (09:00) So, I mean, the obvious would be peace of mind, right? Because at the end of the day, the responsibility of a property manager is to make sure the building is operating properly, to make sure it's operating efficiently, to mitigate damages, to mitigate risks.   And so the advantages of property managerial, first of all, you're able to see what happens in your entire building. So you'll have a dashboard. You'll be able to see each one of our sensing technologies. And I think we've heavily focused so far on water leak detection and maybe temperature detection, which is really, you know, these are one of our biggest sellers, but we do anything from water to gas to oil leaks, to mechanical malfunctions, environmental issues, even rodents. So we have a lot.   know, thermostat. So we have different types of technologies all surrounded under our platform. And so the property manager will be able to see all these sensing, all these sensors across this entire building on one, on one dashboard. It will substantially reduce damages, right? So from a...   to do share responsibility to the building. is very important, but more so it also gives peace of mind, right? That you know that this apartment or this building or this area, because a lot of our installations are mechanical equipment, right? We have a building that had a couple of leaks coming from the mechanical systems. Every time there was a leak there, it leaked into the elevators. The elevators went out, had to call the elevator company out, had to file another insurance claim. And every time that's there, the amount of time the property managers have to spend   to deal with an incident like this, right? It doesn't only start with mitigating the damage itself. You gotta mitigate the damage, you gotta communicate with all the apartment owners, you gotta let them know what's going on. Then they have repairs, they have to coordinate with contractors, they have to file insurance claims, they have to file reports, they have to talk to their boards or their building owners. So there's a lot there. By installing a system like this, it gives you lot of peace of mind and saves you a lot of time.   Jason Hull (10:46) So less damage, less work for the property manager, less stress in having to deal with frustrated owners, frustrated tenants. Yeah, so win-win all the way around. So you had mentioned a few things that this equipment can send for.   So could you go over all those for us?   Nadav Schnall (11:04) Yeah, sure. It's 100%.   So we have, you maybe I started off a little bit in the beginning, we talked about Wi-Fi, but I really complete that thought. So I can start high level. So.   First of all, what we use is use a technology called LoRaWAN. LoRaWAN stands for long range wide area network. So it's very similar to Wi-Fi in the sense that it is a wireless technology that we can communicate over this wireless network that it creates. But indifferent than Wi-Fi, has a couple of major differences, which is huge for buildings, huge for properties, right? Especially existing buildings where you're trying to retrofit a system, which of course you're very sensitive to, right? Because if you're...   You know, if you're doing property management in a multifamily residential building and you have to access every single apartment, no one wants to like start running electricity or opening walls. It has to be really easy to deploy. You come in and come out under 10 minutes. That's what you're looking to do. So this technology, LoRaWAN, what it does is it is a very strong frequency. So the advantage is it can penetrate brick, mortar, you know.   concrete, steel, whatever, whatever inside a building. And you can use one of these gateways. Gateways are similar to what we would call in the Wi-Fi world as like a router. So you would install one of those every maybe three to six floors, I would say, as opposed to a traditional router where you put it in an apartment, you have one for the entire apartment. The downside to it is that you can stream a lot of data on it.   So it's great for the world of IoT and the world of sensors because you don't have to put on that. You just need to say, what is the temperature? I having a leak? Do I have this or do I have something else? So that is a very, very important advantage that this technology has over traditional systems, which rely on Wi-Fi. The other big thing it has is that it's extremely energy efficient. So each one of our sensors will last for about 10 years on battery life. Whereas traditional Wi-Fi systems, probably have to replace the battery once a year, once every two years, depending on the system.   As far as our offering, so we have different liquid sensing technology, so oil and water. We also have gas detection. And for example, in New York City, they passed a law which was now tabled again, but they passed a law called Local Law 157. Every, you know,   apartment or building in New York City that had gas, had to have gas detection. So we were able to help those buildings as well. And so buildings that already had our system had to now comply with a new law, easily just put it on the system, no problem. Temperature humidity, we spoke about. We have rodents. We have different types of sensing. For example, if you want to see the levels of different tanks. So for example, you have a big water storage tank or you want to know what the capacity is of trash or different. So we have devices that can sense distance.   different sensors for different types of mechanical equipment to see where they go, what the status is, are they operating, are they not, are they in movement? Steam traps, we can tell you if a stream trap open. So there's a lot of stuff there. And I think one of the unique parts about ProSentry is that both me and my business partner, John, really come from the world.   And so we meet with supers, we meet with property managers and they say, hey, you know, I really want to understand how I can better see this or how I can do that. And that's what we developed. And so we go out and we figure out what sensing to cloud booth exists for the world and we customize them for the buildings themselves.   Jason Hull (14:15) Got it. Is this system also tie into some of the other sort of catastrophes besides water, like fire, smoke? ⁓   Nadav Schnall (14:23) So   we have a smoke and vape detector, but it is not what you would call your traditional carbon-fiber monoxide type of sensor. And that is because, first of all, it's a very saturated market. There's a lot of companies out there that provide. We have the ability to interface into it. It was just a conscious choice not to get into that yet.   Jason Hull (14:38) Yeah.   Nadav Schnall (14:47) Just because you know, it's more of a niche market and that's more of a very wide market. There's also a lot of regular   Jason Hull (14:52) Figure out smoking and   vaping is another thing. Like, maybe four terms, stuff like this.   Nadav Schnall (14:55) Yeah.   So that we do have on the property, on the platform. that is a great sensing technology, especially for like rental buildings or buildings that have passed no smoking laws in the building. So it can do vaping, it could do marijuana, it could do cigarette smoke. And so we've had that. actually, one of the reasons we developed it, again, speaking to property managers and building owners,   This is a West Coast property owner. he said, you know, one of my main reasons for non renewing leases in my building is because people smoke and people don't want to renew. And so that was one of the reasons we went out. came out with this, with a sensing technology and it can, you know, it kind of tattles on the smokers, but it works with that kind of building. Right. So if you sign into a building, which is a non-smoking building, you should have that same with hotels, et cetera, et cetera.   Jason Hull (15:45) Cool. So I'm going to read a word from our sponsor and then I some more questions we'll get into. So this episode is sponsored by Vendoroo So many of you tell me that maintenance is probably the least enjoyable part of the property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendoroo has achieved. They've leveraged cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting.   This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees up you to focus on the critical tasks that really move the needle for you and your business, whether that's refining operations, expanding your portfolio, or even just taking a well-deserved break. So over half the room at last year's DoorGrow Live.   conference signed up with Vendoroo right then and there after hearing about it. A year later, they're not just satisfied. They're raving about how Vendoroo has transformed their business. Don't let maintenance drag you down. Step up your property management game with Vendoroo Visit vendero.ai. That's V-E-N-D-O-R-O-O.ai slash door grow today and make this the last maintenance hire you'll ever need. All right, cool. So back to...   Back to what you were talking about, Nadeav. I'm curious, this sounds like a no-brainer. Is this expensive to get set up? Can this be turned into a profit center for property managers in some way? How does this typically work for property managers?   Nadav Schnall (17:20) Yeah, sure.   So, excellent questions. As far as the cost goes, it is very competitive in the marketplace. Sensors start at about $70 a sensor, depending on what it is. There is a cost for the network, but again, it is not a significant cost. The costs kind of vary based on the size of the building, and obviously there's volume discounts. But, you know, I think it, you know, from a   Profit center, it's an interesting question, right? Because I don't know if you're actively going to make money from the building, from activating the system. However, you will get a return on your investment because again, you're able to, first of all, reduce repair costs. There's no question about that, right? we have...   Examples examples examples of buildings that have installed our system and have caught dozens of water leaks some of which may have turned into Small things or maybe you and an overflowing club, but you caught that and you mopped that up But others are like these slow leaks behind walls and all kinds of areas like that that you otherwise would have not noticed and before it became mold and stuff so hundred percent you save money on that from a repair across perspective and   Jason Hull (18:09) Yeah.   Nadav Schnall (18:24) on insurance front, is really one of our biggest areas that we're focused on is trying to help buildings reduce insurance costs. And so in that sense, it does turn into a profit center, maybe not the traditional profit center as a fee for it, but you do save on other repairs on insurance costs. So in that sense, yes, you do make money on that.   Jason Hull (18:42) So, Nadav, a question. So you've mentioned multifamily. There are a lot of people that listen to this podcast that also do single-family residential, or maybe they do individual condos, or they do short-term rentals or Airbnbs. Do you find that this makes sense for those scenarios as well?   Nadav Schnall (19:03) 100 % it does. We focus...   only on multi-dwelling, in other words, we're a B2B company in that sense, unless maybe there's a situation where there's someone who manages multiple individual condos, let's say, right? Or multiple Airbnbs and they want everything on kind of a dashboard and maybe that would make sense. There are solutions out there that focus on the single-family world, that are Wi-Fi based and they're meant for that. We are really more of a commercial grade.   solution, right? And that's kind of how we set ourselves up. And that is really the big differentiator with us is that we're really focused on whole building solutions. We have automatic border shutoff valves, for example, which I haven't even mentioned before. But for example, we have a commercial building.   where the building owners have no one at the building over the weekend and actually no one in the building after I think it's 7 or 8 p.m. till they come back at like 6 or 7 in the morning. So they proactively shut the water to the building when they leave and no one's there. So they don't even want to take the risk. Of course all of our sensors can connect to the automatic shutoff app and say hey if there is a leak we'll shut that off, we'll shut the water off. They just want to they just put it on a schedule and proactively shut it. So in that sense if you   have single family or Airbnb managers, cetera, et cetera, you can all control it even from the app. You don't even have to be at the property. And you can just shut the valve off and shut the property. So if you're going to go away and let's say you want to winterize the property and shut the water off for a prolonged amount of time because you're not going to be there going on vacation. So you can do that with the system quite easily.   Jason Hull (20:35) Interesting. for somebody that's like an Airbnb and they wanted to get this set up, and they wanted like maybe water, auto water shut off, some gas detection, you know, a couple of the most obvious important ones, what would it roughly cost for them to get that property outfit?   Nadav Schnall (20:53) I mean, if it's a, if let's say we're talking about a single apartment, maybe like a one or two bedroom, you're probably talking about a one time cost of anywhere between 300 to $500. If you're in, if you're in that kind of situation, if it's slightly bigger, it all depends on the number of sensors. But again, if it's about $70 a sensor, how many points of water do you have in your, in your apartment? And then that's how you do the math.   Jason Hull (21:18) Got it. So typically sensor per maybe bathroom or water.   Nadav Schnall (21:22) Yeah, you'd put   one to two per bathroom, right? Depending on how many, if you have a tub or a shower, we typically catch that with another sensor that would be placed nearby, maybe behind a toilet. Sensors are very sleek, non-invasive. They don't actually, many of them, this is actually a sensor. They don't even look that way. So it's good. They're discreet. They go behind toilets, under sinks and so on and so forth. And so it's very easy to deploy them as well.   Jason Hull (21:48) Got it. And these don't have cameras on them, right?   Nadav Schnall (21:51) No   cameras. And as I mentioned, because we use LoRaWAN and it is unable to communicate or transmit large packets of data, it is impossible for me to record someone because the data packets are so small. The amount of data that would need to be transmitted just to record a sentence would take days and days and days. So it is impossible for us to do that.   Jason Hull (22:04) Hmm.   Got it.   Got it. Okay, very cool. Well, what else should people know about this solution or whatever questions that people ask, maybe about ProSentry and then how can people get in touch with you?   Nadav Schnall (22:29) So first of all, think the most important thing is, you know, we were built by real estate professionals. And so we really understand the industry and we're happy to consult.   and speak to anyone who has any questions. There's no strings of ties. There's no cost for that. We're happy to give proposals. And every building is unique and every building has their unique set of challenges. And so I think it's important for your listeners to know that that's the world that we come from and we actually enjoy having conversations with real estate professionals. And so if anyone has any questions or wants to discuss, just feel free to reach out. Our website, which is www.prosentry.com.   prosentry.com. Contact us or request a proposal. Very easy to get in touch with us. Or also info at prosentry.com.   Jason Hull (23:14) Very cool. So one last question. If somebody goes to your website, they decide they want to get some of this stuff set up for the property, who actually comes out and gets all this stuff set up and installed? Do they have to get a contractor to do it? How does that work?   Nadav Schnall (23:27) No, so it is extremely, extremely simple. So we have designed the system so that it is easy to be deployed by the building itself. And while we can provide recommendations for installers, 100%, I think there's one, I wouldn't say 100, I think 99%, I think it's one property that actually hired someone to do that. All of our properties, and I'm talking about hundreds of buildings, have installed the system by themselves. It is extremely easy. The system comes pre-configured.   So the gateways are the only component that gets plugged in. Those are the routers, right? So you start by plugging those into the wall into regular outlet. They turn on in about a minute or so and start communicating. They automatically connect to cellular antennas. They automatically...   create this internal private network only to that building. So there's no configuration, nothing else to do. And then you take the devices, the sensors themselves, you download our app, you scan a QR code on the device and all you do is you have a drop down menu and you say, I am in apartment 22B, it's already pre-configured, we'll configure the apartment, everything will be there. And you'll say, I'm placing it by the kitchen sink. That's it. That's all you gotta do. It automatically connects, the sensors automatically connect. And so,   We do speak to some buildings and they're like, yeah, we don't want to take on. so I call it deployment because it's not even installation. It's not invasive. There's no drilling. There's nothing to do there. So we say, OK, we can give you a proposal for installation or connect you with someone who can do it for you. But then once they understand how they get a little bit of a demo and see how it's done, go, oh, this is it. It's very, very easy to install.   one of the features that I neglected to, to, to, to mention, I think is important is we offer, live operator calls to buildings. And so a lot of providers out there will send you like an app notification or maybe an email or a text message, right. say, Hey, but again, property managers, right. We realize that at two o'clock in the morning, no one's looking at their phone to see if you got a text message. So we use an underwriter, laboratory certified call center with live people, not some robo call.   Jason Hull (25:19) and   Nadav Schnall (25:33) and they will actually call you and say, Jason, you have a leak in apartment 22 B in the kitchen.   under the dishwasher, right? And if you happen not to be answering, we will call the next person online. We can have multiple people. And so we'll call the front desk. Front desk doesn't answer. Maybe the handyman, handyman doesn't answer. The resident manager, the property manager, the hotline, the board president, whoever you need. We can put that all under the platform. So that is an important feature and a differentiator, by the way, because there are not many companies that do that. But we do recognize that because time is of the essence when something like this happens, you need to make sure you can get in touch with   Jason Hull (26:01) Mm.   Nadav Schnall (26:09) someone before damage becomes something very small into something really big. ⁓   Jason Hull (26:13) Yeah,   well, it sounds like a no brainer. Sounds very cool. And yeah, I recommend everybody check it out at prosentry.com. cool. Well, Nadav, thanks for coming and hanging out with us here on the DoorGrow show. Yeah, I appreciate it. So for those of you that maybe felt stuck or stagnant in your property management business, you want to take it to the next level, reach out to us at doorgrow.com. We can help.   Nadav Schnall (26:27) Thanks for having me, Jason. This was fun.   Jason Hull (26:40) And for a free training on how to get unlimited leads for free for your property management business, text the word leads to 512-648-4608. That's the word leads to 512-648-4608. Also be sure to join our free Facebook community just for property management business owners at doorgrowclub.com. And if you would like to get the best ideas in property management, you can join our newsletter.   at doorgrow.com slash subscribe. And if you found this episode even a little bit helpful, don't forget to subscribe and leave us a review on whatever platform you saw this on. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You'll hear why letting your employees run side hustles sharpens your edge, how to ride the AI tsunami without drowning, and why radical candor—without the edge—still gets results.If you want to stop reacting and start driving bold operational change, this conversation drops the truth you need. Listen now to discover how top COOs avoid chaos and push their teams further, faster. Tune in or risk missing out on the real breakthroughs shaping the new COO elite.Timestamped Highlights[00:00] – The critical habit COOs need to ignore “the noise”—and why it's a superpower[02:16] – Why giving back is central to culture, and how it wins business in surprising ways[04:37] – How AI completely upended content marketing (and what agencies do differently now)[06:15] – When radical transparency turns toxic, and the pivot that saved a team[08:29] – Newsletters: The “outdated” tactic that's suddenly driving explosive growth[10:29] – The 95/5 rule: A marketer's secret to outlasting competitors in any vertical[21:29] – The surprising upside of having employees with side hustles[27:07] – What ruthless prioritization actually looks like for high-performing COOsAbout the GuestNick Dinsmoor is the Chief Operating Officer at Reel Axis, a leading B2B marketing agency specializing in buyer intent data and anonymous visitor identification. Known for his blend of financial discipline and creative strategy, Nick has helped scale Reel Axis through radical transparency, empowering culture, and a relentless focus on operational evolution.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed James Green. Purpose of the Interview The interview aimed to showcase James Green’s entrepreneurial journey as the founder of KyuTeaCo (Kyushu Tea Company), a premium tea brand focused on curating authentic Japanese tea experiences. It highlighted his unique position as an African-American entrepreneur bridging cultures, his passion for tea, and his mission to educate consumers about tea’s health benefits and heritage. Key Takeaways Background & Inspiration James Green grew up in Atlanta, studied international business and Japanese, and lived in Japan for five years. His passion for tea began during a high school exchange program in Fukuoka, Japan, and deepened through cultural immersion. Business Model KyuTeaCo partners with eight small, organic tea-growing families in Kyushu, Japan. Direct-to-consumer and B2B approach: e-commerce platform launching soon, plus partnerships with cafes. Simplified supply chain: Farmers → Kuti Co → Customer (eliminates middlemen, ensures fair pay for farmers). Mission & Differentiation Focus on storytelling and cultural connection, not just selling tea. Educates consumers on tea’s health benefits (e.g., reducing hypertension and diabetes risks). Premium curated experience vs. mass-market tea brands. Challenges & Lessons Kickstarter campaign failed due to lack of collaborators and marketing reach. Learned importance of storytelling and emotional connection for crowdfunding success. Social Impact “11% for Good” Program: 11% of every sale goes to sustainability efforts for Japanese tea farming. Name significance: “11” in Japanese sounds like “ii,” meaning “good.” Future Plans Launching e-commerce in January. Exploring subscription models and virtual tea tastings. Goal: Build a brand that consumers care about through cultural education and premium experiences. Notable Quotes On launching a business:“I’m learning now more than anything, just launch it. Just go. You’ll build it brick by brick, day by day.” On cultural connection:“We’re not just selling tea; we’re telling the stories of Kyushu and these families. It’s about legacy and sustainability.” On social impact:“Every bag of tea someone buys, 11% goes toward rehabilitating the Japanese tea industry. We’re investing in their futures.” On entrepreneurship:“Anybody can sell a product. What we’re doing is creating an experience and educating people about the culture behind it.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed James Green. Purpose of the Interview The interview aimed to showcase James Green’s entrepreneurial journey as the founder of KyuTeaCo (Kyushu Tea Company), a premium tea brand focused on curating authentic Japanese tea experiences. It highlighted his unique position as an African-American entrepreneur bridging cultures, his passion for tea, and his mission to educate consumers about tea’s health benefits and heritage. Key Takeaways Background & Inspiration James Green grew up in Atlanta, studied international business and Japanese, and lived in Japan for five years. His passion for tea began during a high school exchange program in Fukuoka, Japan, and deepened through cultural immersion. Business Model KyuTeaCo partners with eight small, organic tea-growing families in Kyushu, Japan. Direct-to-consumer and B2B approach: e-commerce platform launching soon, plus partnerships with cafes. Simplified supply chain: Farmers → Kuti Co → Customer (eliminates middlemen, ensures fair pay for farmers). Mission & Differentiation Focus on storytelling and cultural connection, not just selling tea. Educates consumers on tea’s health benefits (e.g., reducing hypertension and diabetes risks). Premium curated experience vs. mass-market tea brands. Challenges & Lessons Kickstarter campaign failed due to lack of collaborators and marketing reach. Learned importance of storytelling and emotional connection for crowdfunding success. Social Impact “11% for Good” Program: 11% of every sale goes to sustainability efforts for Japanese tea farming. Name significance: “11” in Japanese sounds like “ii,” meaning “good.” Future Plans Launching e-commerce in January. Exploring subscription models and virtual tea tastings. Goal: Build a brand that consumers care about through cultural education and premium experiences. Notable Quotes On launching a business:“I’m learning now more than anything, just launch it. Just go. You’ll build it brick by brick, day by day.” On cultural connection:“We’re not just selling tea; we’re telling the stories of Kyushu and these families. It’s about legacy and sustainability.” On social impact:“Every bag of tea someone buys, 11% goes toward rehabilitating the Japanese tea industry. We’re investing in their futures.” On entrepreneurship:“Anybody can sell a product. What we’re doing is creating an experience and educating people about the culture behind it.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

How do you make sense of an industry that is changing at a pace few predicted, especially with SIGNAL London still fresh in our minds and Twilio unveiling the next stage of its vision for customer engagement? That question sits at the heart of today's conversation with Peter Bell, VP of Marketing for EMEA at Twilio, who joined me to unpack what the past year has taught both companies and consumers about AI's role in shaping modern experiences. Peter begins by grounding everything in a single, striking shift. Only a year ago, AI-powered search barely registered in global traffic. Today it accounts for around a fifth of all searches. That leap signals a broader behavioral shift as consumers move instinctively toward conversational interfaces, which, in turn, leaves brands with a clear message. The clock has moved on. AI is no longer a nice-to-have. It is a direct response to how people now choose to discover, question, and buy. Our conversation turns to the gap between customer expectations and the experiences they receive. Peter discusses why brands often struggle to integrate channels, data, and AI coherently. He explains how first party data has become the anchor for any serious AI strategy, why generic public models cannot solve brand-specific tasks, and why the most successful teams start with simple, tightly scoped problems. A password reset may not sound glamorous, yet it is the kind of focused use case that teaches teams how to govern data, automate safely, and build confidence in the process. We also spend time on branded calling, RCS, and the evolution of voice. Peter breaks down what modern messaging now looks like and why trust sits at the center of every interaction. His explanation of Conversational Relay shows why natural voice exchanges finally feel within reach after years of frustration with rigid IVR systems. The thread running through all of this is clear. Consumers want speed and clarity, but they want reassurance too, and brands need to honor both sides of that equation. Later in the conversation, Peter makes one of the episode's most compelling points. Brand visibility has become harder, not easier, because much of the early research now occurs within AI tools. Buyers form opinions long before they speak with a sales rep. That shift explains why so many B2B companies are returning to high-impact brand channels, whether that is F1 sponsorships or other standout moments that keep them in the initial consideration set. We close with the topic that Peter believes will define the next stage of enterprise AI. Model Context Protocol. MCP has emerged as a quiet breakthrough, enabling LLMs to access data across CRM systems, files, and other software through a standard protocol. This removes one of the biggest blockers in AI projects: the practical challenge of connecting disparate data to a model built for a specific purpose. As Peter puts it, MCP gives companies a realistic way to make the special-purpose models that deliver reliable ROI. It is a wide-ranging conversation shaped by SIGNAL London's announcements, the evolving customer journey, and a year in which AI moved from curiosity to expectation. I would love to know what part stood out most to you. Are you seeing the same shifts Peter describes in your own business, and how are you preparing for the year ahead? Useful Links Interact with the Inside the Conversational AI Revolution report. Learn more about the Signal event Connect with Peter Bell, VP of Marketing for EMEA at Twilio. Tech Talks Daily is sponsored by Denodo

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed James Green. Purpose of the Interview The interview aimed to showcase James Green’s entrepreneurial journey as the founder of KyuTeaCo (Kyushu Tea Company), a premium tea brand focused on curating authentic Japanese tea experiences. It highlighted his unique position as an African-American entrepreneur bridging cultures, his passion for tea, and his mission to educate consumers about tea’s health benefits and heritage. Key Takeaways Background & Inspiration James Green grew up in Atlanta, studied international business and Japanese, and lived in Japan for five years. His passion for tea began during a high school exchange program in Fukuoka, Japan, and deepened through cultural immersion. Business Model KyuTeaCo partners with eight small, organic tea-growing families in Kyushu, Japan. Direct-to-consumer and B2B approach: e-commerce platform launching soon, plus partnerships with cafes. Simplified supply chain: Farmers → Kuti Co → Customer (eliminates middlemen, ensures fair pay for farmers). Mission & Differentiation Focus on storytelling and cultural connection, not just selling tea. Educates consumers on tea’s health benefits (e.g., reducing hypertension and diabetes risks). Premium curated experience vs. mass-market tea brands. Challenges & Lessons Kickstarter campaign failed due to lack of collaborators and marketing reach. Learned importance of storytelling and emotional connection for crowdfunding success. Social Impact “11% for Good” Program: 11% of every sale goes to sustainability efforts for Japanese tea farming. Name significance: “11” in Japanese sounds like “ii,” meaning “good.” Future Plans Launching e-commerce in January. Exploring subscription models and virtual tea tastings. Goal: Build a brand that consumers care about through cultural education and premium experiences. Notable Quotes On launching a business:“I’m learning now more than anything, just launch it. Just go. You’ll build it brick by brick, day by day.” On cultural connection:“We’re not just selling tea; we’re telling the stories of Kyushu and these families. It’s about legacy and sustainability.” On social impact:“Every bag of tea someone buys, 11% goes toward rehabilitating the Japanese tea industry. We’re investing in their futures.” On entrepreneurship:“Anybody can sell a product. What we’re doing is creating an experience and educating people about the culture behind it.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Justin: What I try to do is…bring that authenticity to our clients in everything that we do.Success in crowdfunding isn't just about having a great product or service—it's about building a community that rallies behind your mission. This idea was central to my conversation with Justin Starbird, CEO of The Aebli Group, in today's episode. Justin highlighted that the real “silver bullet” for a successful crowdfunding campaign is the strength of an engaged community.“From our experience, a lot of times that secret weapon…is the community that they have amassed around their mission,” Justin explained. He emphasized that mission-driven companies often have an edge because their stories resonate deeply with their supporters, creating a foundation for passionate engagement.Justin shared how his team works with companies to authentically communicate their vision and values in ways that connect with people. “It's really important to be able to tell a story that's compelling, that's authentic, that's true to who they are,” he said.Justin and his team recently worked with Organic Transit, a company bringing back its innovative solar-electric bicycle, the ELF. The company's founder, Rob Cotter, turned to crowdfunding after a challenging bankruptcy. With The Aebli Group's help, Organic Transit is now raising funds on Wefunder to scale its ELF 3.0—a modernized, Eco-friendly version of its original product. Justin noted that the campaign's success is rooted in the loyal community Organic Transit had already built, which helped them pre-sell over 800 vehicles and log 10 million miles.Through storytelling, community engagement, and a focus on authenticity, Justin and his team enable mission-driven companies to thrive. “At the end of the day, it's still the mission, the vision, the goal of the company, and their authenticity,” he said.By building campaigns that connect with communities, Justin and The Aebli Group are transforming crowdfunding into a powerful tool for both raising capital and creating meaningful change.tl;dr:Today's episode explores how mission-driven storytelling creates community engagement for crowdfunding success.Guest Justin Starbird shares insights on building authentic marketing campaigns that resonate with investors.Justin describes working with Organic Transit to revive its solar-electric bicycle, the ELF 3.0.The Aebli Group uses authenticity to help startups foster trust and build meaningful connections.Justin's superpower, authenticity, is key to creating campaigns that leave lasting impacts.How to Develop Authenticity As a SuperpowerJustin's superpower is authenticity. He described it as being unafraid to share hard truths with clients and always striving to leave things better than he found them. “What I try to do is…bring that authenticity to our clients in everything that we do,” he explained. Justin emphasized that authenticity fosters trust, builds communities, and ensures long-term success for businesses.Justin shared a personal analogy to explain his approach to authenticity. He recalled hiring a yard-cleaning service and finding a Coke can left in the brush after they finished. Though small, the oversight eroded his confidence in the team's attention to detail. That lesson shaped Justin's ethos at The Aebli Group: always go the extra mile. By doing the “small things” right, like addressing potential blind spots, his team ensures their campaigns resonate with clients and communities.Tips for Developing Authenticity as a Strength:Be Vulnerable: Acknowledge weaknesses and lean into them to foster genuine connections.Address Blind Spots: Identify potential risks or challenges and confront them openly.Focus on Community: Build trust by staying true to your values and mission.Always Go the Extra Mile: Pay attention to small details that demonstrate care and commitment.By following Justin's example and advice, you can make authenticity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJustin Starbird (he/him):CEO and Founder, The Aebli Group (pronounced ABE-Lee)About The Aebli Group: At The Aebli Group (TAG), we help innovators, founders, and established companies plan, execute, and optimize crowdfunding campaigns that build community, humanize your brand, and drive sustainable growth. Crowdfunding campaigns require a unique blend of strategy, storytelling, and platform knowledge. Companies choose us because we:Have deep experience navigating crowdfunding platforms and have led multiple successful campaigns by understanding how to leverage each platform's unique audience and dynamics Combine marketing strategy with human-centered engagementHelp clients avoid pitfalls while maximizing funding potentialTurn campaigns into long-term growth engines, not just one-off eventsOur clients have successfully raised millions of dollars, validated new products, generated media coverage, and built lasting communities.Website: aebligroup.comCompany Facebook Page: facebook.com/AebliGroupBiographical Information: Justin Starbird is the CEO and Founder of The Aebli Group (pronounced Abe-Lee), a full-service marketing agency focused on assisting founders in the crowdfunding space. Additionally, TAG is an experienced B2B marketing agency that specializes in the medical device, medical technology, and manufacturing industries. He has built his company into an industry leader by focusing on the details that help push clients to the next level. Most recently, Justin and the TAG Team launched the TAG Awards. The inaugural TAG Awards will spotlight the MedTech and Healthcare sectors, underscoring The Aebli Group's long-standing commitment to driving success in these essential industries. With advancements in medical technology and healthcare delivery shaping the future of patient care, this focused awards program aims to honor the companies, products, and leaders redefining the standards of excellence in these fields.Justin is also dedicated to his community and has been recognized with the prestigious “Spirit of America” and “Local Hero” awards for his volunteerism and philanthropy. Today, Justin lives in Maine with his loving wife, two beautiful daughters, and two dogs.LinkedIn Profile: linkedin.com/in/justinstarbirdPersonal Facebook Profile: facebook.com/justin.starbirdSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, and BabyQuip. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Superpowers for Good Live Pitch, December 11, 2025, at 8:00 PM Eastern / 5:00 PM Pacific, will bring together four mission-driven founders—Fran Maier (BabyQuip), Farooq Zama (CureValue), Andrei Evulet (Jetoptera), and Erin Martin (Pump For Joy)—as they present their companies live to a national audience on e360tv, YouTube, and LinkedIn. Hosted by Devin Thorpe, CEO and Founder of The Super Crowd, Inc., this special broadcast showcases entrepreneurs raising capital to solve real-world problems across family travel, healthcare access, disaster response aviation, and maternal health. Viewers are encouraged to watch the live pitches and then continue the experience by joining the Private Investor Session immediately following the broadcast, where attendees can engage directly with founders, ask deeper questions, and explore their active investment offerings in a focused, off-air environment. Whether you are an active investor or simply interested in the future of mission-driven innovation, this event offers a rare opportunity to witness purpose-driven companies in action and connect with them directly after the show.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 16, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, December 17, 2025, at 12:00 PM Eastern, will feature Devin Thorpe, CEO and Founder of The Super Crowd, Inc., leading a session on “Designing a Winning Marketing Strategy for Your Investment Offering.” Drawing on his deep experience in impact crowdfunding and investment storytelling, Devin will break down the essential elements of building a marketing strategy that attracts, engages, and converts potential investors. Participants will learn how to identify and reach the right audience, craft messages that build trust, and develop a promotional plan that supports sustained momentum throughout a raise. Whether you're preparing for your first regulated investment crowdfunding campaign or looking to strengthen an ongoing one, this SuperCrowdHour will provide the insights and practical frameworks you need to elevate your offering and boost investor participation.SuperGreen Live, January 22–24, 2026, livestreaming globally. Organized by Green2Gold and The Super Crowd, Inc., this three-day event will spotlight the intersection of impact crowdfunding, sustainable innovation, and climate solutions. Featuring expert-led panels, interactive workshops, and live pitch sessions, SuperGreen Live brings together entrepreneurs, investors, policymakers, and activists to explore how capital and climate action can work hand in hand. With global livestreaming, VIP networking opportunities, and exclusive content, this event will empower participants to turn bold ideas into real impact. Don't miss your chance to join tens of thousands of changemakers at the largest virtual sustainability event of the year.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.CfPA President-elect's Vision for 2026 with Brian Belley, December 17 at 2:00 PM ET – reserve your spot now!If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

A new proposal suggests burning "spam" Bitcoin UTXOs. We explain why the "CAT" proposal is technically flawed, philosophically dangerous, and amounts to on-chain confiscation. Today, we break down the controversial "CAT" proposal by Claire Ostrom. This idea suggests snapshotting and burning UTXOs associated with Ordinals and Stamps to curb spam. We analyze the technical flaws, the failed game theory, and why seizing user coins—even "dirty" ones—sets a dangerous precedent for Bitcoin censorship and on-chain confiscation. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: * CAT burns UTXOs under a specific threshold * 100 million inscriptions are likely junk * Proposal is a soft fork consensus change Timestamps: 00:00 Start 06:16 BIP text 08:20 Burning Bitcoin UTXOs 11:55 non-monetary UTXO? WTF? 13:10 BIP process 16:43 Coinjoined Chris' thread 21:14 Game theory 23:08 hard price floor -

Most companies don't have a lead problem, they have a follow-up problem. In this episode of Sharkpreneur, Seth Greene interviews Jason Kramer, Founder & CEO at Cultivize, who breaks down how smart CRM strategy can transform “maybe someday” prospects into real revenue. Jason shares how his team helps manufacturing, roofing, finance, and home service businesses design, implement, and actually use CRM systems like HubSpot and Pipedrive so salespeople stop dropping the ball. With real-world case studies, including a roofing company that turned old quotes into seven-figure sales, Jason shows what's possible when technology, strategy, and authentic follow-up finally line up. Key Takeaways: → Why most growing businesses don't really know which marketing efforts are working, and how a properly set up CRM changes that. → The three simple criteria that define an ideal client for a CRM overhaul and why company size and sales team count matter. → The common problem shared by manufacturing, roofing, finance, and home service companies is that they send hundreds of proposals a year. → A behind-the-scenes case study of a roofing company that revived ignored quotes with a thoughtful, automated follow-up sequence. → How to design automated emails that feel genuine and personal, not robotic or canned, while still running on autopilot. Jason Kramer is the founder of Cultivize, a consulting firm that builds smart CRM strategies for business consultants and growth advisors. With over 20 years in marketing and business development, he helps experts transform their lead management systems into scalable growth engines. His process integrates CRM automation with email nurturing to create trackable, ROI-focused results for B2B and consulting clients. Jason's background includes work with global giants like Virgin Atlantic and Johnnie Walker, but today his focus is on supporting strategic advisors and fractional leaders who need visibility into what's working—and what's not—in their sales process. When he's not helping clients streamline their revenue systems, he's on the Hudson River with his family. Connect With Jason Kramer: Website: https://cultivize.com/ X: https://x.com/cultivize Facebook: https://www.facebook.com/cultivize/ LinkedIn: https://www.linkedin.com/in/jasonleighkramer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part Two of this high-impact conversation, Dwayne continues his deep dive with global business strategist and Success Story Podcast host Scott Clary, who breaks down exactly why attention is the foundational currency of modern business — and why companies that fail to adapt will be overtaken by those who move quickly with media, content, and AI.Scott unpacks the psychology of why leaders resist content, the identity fear behind “not wanting to suck,” and how legacy businesses risk losing everything because they're still marketing for 2005 while technology is sprinting into 2025.Dwayne and Scott explore real-world examples—from lawn-care companies to B2B manufacturers to billion-dollar firms—and show how even the most “unsexy” industries can dominate simply by capturing attention and building trust at scale.The conversation expands into AI disruption, the collapse of traditional SEO, the rise of generative search, modern buyer behavior, shortening sales cycles through content, and the undeniable compounding power of personal brand.This episode is a wake-up call to business owners everywhere: adapt now, or be replaced by those who do.EPISODE HIGHLIGHTS00:00 – Media equals attention and attention drives every business outcome. 02:00 – The real starting point for content: sucking at first and learning through repetition.04:30 – Scott unpacks why universal business principles apply to content creation. 06:00 – Identity, fear, and why business owners avoid content creation.07:00 – The widening gap between tech adopters and those still resisting digital change. 09:00 – Legacy vs. legitimacy: content won't damage your reputation, but irrelevance will. 11:00 – Content isn't just video - newsletters, audio, and niche education all count. 13:00 – Niche creators winning with “unsexy” businesses. 17:00 – Example content strategies.20:00 – Why Scott studies fast-growing creators - not the biggest creators. 23:00 – The explosive business outcomes possible when you master content (“not a 1x or 2x”). 27:00 – Why even billion-dollar CEOs must build trust through media. 33:00 – How content accelerates B2B sales cycles and increases closing ratios. 37:00 – Generative search is replacing Google.43:00 – Scott breaks down the KPI stack: retention, shares, watch time, and qualified leads. 48:00 – Essential tools: ChatGPT, Claude, Opus Pro, CapCut, etc., and what they're best for. 50:00 – Hiring global talent.56:00 – The coming AI household-assistant revolution.01:02:00 – SEO collapse and the rise of creator-driven education and media networks. 01:08:00 – Entrepreneurs have already done hard things - this is simply the next one. 01:10:00 – Passion is the outcome of mastery, not the prerequisite. 01:11:00 – How older leaders can partner with younger digital natives.KEY TAKEAWAYSAttention is the gateway to trust, and trust drives every buying decision.Content doesn't mean dancing online; it means choosing a medium you can stick with.AI and generative search are rewriting SEO overnight.Content massively increases sales velocity and close rates.Small businesses have the most to gain from adopting a media strategy.Entrepreneurship is staying alive long enough for your strategy to work. QUOTES:"Media is attention. From the beginning of time, attention and...

Emanuel Rose is the CEO of Strategic eMarketing, which helps B2B companies in IT services, SaaS, and financial services generate high-quality leads through innovative marketing strategies. With over 25 years of experience as an author, speaker, and B2B marketing strategist, Emanuel is widely recognized for his work integrating AI and automation into marketing. He explores these innovations on his podcast, Marketing in the Age of AI. In this episode… Some business eras evolve; others hit like a tidal shift — and AI-driven marketing sits squarely in the latter. Tools are advancing faster than teams can adapt, leaving many torn between excitement and overwhelm. How do you cut through the noise and navigate these rapid industry changes? According to Emanuel Rose, a veteran B2B marketing strategist and early adopter of AI in real-world marketing workflows, the path forward starts with practicality, not panic. He believes the biggest opportunity right now isn't flashy automation or massive content output — winning back time by offloading the mundane tasks that bog teams down. Emanuel explains how AI personalizes outreach, from analyzing a prospect's online presence to spotting natural conversation openings. He compares this period to the rise of social media in the early 2010s: a disruptive force that rewards those who stay one chapter ahead. For Emanuel, the real advantage goes to businesses that use AI responsibly — not those chasing trends. In this episode of the Smart Business Revolution Podcast, host John Corcoran is joined by Emanuel Rose, the CEO of Strategic eMarketing, to discuss how AI is reshaping modern marketing. They explore why personalization at scale is finally within reach, how to avoid the common missteps companies make with AI-driven outreach, and what generative search means for the future of SEO. Emanuel also shares his approach to blending automation with authentic human connection.

SaaStr 832: How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer In this episode from SaaStr AI London 2025,  SaaStr CEO and Founder Jason Lemkin and SaaStr's Chief AI Officer, Amelia Lerutte discuss the implementation and optimization of AI SDRs within various business contexts. They focus on key AI agents used for sales processes, data aggregation, and the customization of outbound and inbound messages. Real-world results, like increased email response rates, are highlighted along with practical steps for setting up and training AI SDRs. They also offer advice on selecting the right vendors, the importance of human oversight, and leveraging AI to improve qualification and customer interactions. Key takeaways include how AI can handle more interactions consistently and efficiently and the role of AI in augmenting human sales capabilities.  --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr  --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.  With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.   But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.  Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

Most reps think buyers ignore them because “the market is quiet” or “it's December.”In reality, buyers don't respond because your message has no clear purpose, no relevance, and no reason to care right now.In this episode, we break down:The #1 reason buyers ignore your emails, calls and LinkedIn messagesWhy generic outreach is killing your reply ratesHow top reps create urgency and context in under 30 secondsWhat would actually make you take a meeting right now (and how to use that)Why December is a hidden advantage for serious reps, not a dead monthHow to use intent, timing and personalization to book more meetings with big orgsSimple messaging shifts that turn “no reply” into real pipelineThis isn't another fluffy list of “sales tips.”It's a real conversation about buyer psychology, cold outreach, and what high-performing B2B sales teams do differently to win meetings.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.

Industrial Talk is talking to Nikki Gonzales, Director of Business Development at Weintek USA about "HMI - Human Machine Interface". Scott Mackenzie hosts Nikki Gonzales on the Industrial Talk Podcast to discuss the human-machine interface (HMI). Nikki shares her background, including her Icelandic roots and career journey in sales engineering and AI startups. She highlights Win Tech, a Taiwanese company specializing in HMIs, which manufactures over 2 million HMIs annually. Win Tech's HMIs are known for their durability, connectivity, and cost-effectiveness. Nikki emphasizes the importance of continuous learning and the challenges in industrial B2B sales. She also mentions her podcast, Automation Ladies, and encourages listeners to connect with her on LinkedIn. Action Items [ ] Check out the Wintec website at automation.io[ ] Listen to Nikki's podcast "Automation Ladies"[ ] Reach out to Nikki Gonzales Outline Introduction and Welcome Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.Scott welcomes listeners and expresses gratitude for their support, highlighting the importance of continuous learning in the industry.Scott introduces Nikki Gonzales , the guest for the episode, and mentions the topic of discussion: the human-machine interface (HMI).Scott shares his personal experience with learning Spanish and the importance of passion and desire for continuous learning in the industry. Scott's Journey and Podcast Insights Scott discusses his journey into podcasting, starting eight years ago to understand marketing better.He mentions the importance of communicating company stories in an approachable and human way.Scott introduces two of his podcasts: "Ask Molly" and "Business Beatitudes," highlighting their focus on marketing insights and the soul of the industrial sector, respectively.Scott encourages listeners to check out these podcasts for valuable industry insights. Nikki Gonzales's Background and Career Journey Nikki shares her background, mentioning her move from Iceland to the U.S. in middle school and her father's career as an electrical engineer.She describes her early work experiences, starting with her father's small business and progressing through various roles in sales engineering and marketing.Nikki discusses her career path, including her work with sensor manufacturers, machine vision, motion control, software design, and AI startups.She highlights her recent role with a startup focused on supply chain software and inventory management, and her current position with Win Tech, an HMI manufacturer. Challenges in Industrial B2B Sales Scott and Nikki discuss the challenges of industrial B2B sales, particularly the complex landscape shaped by historical laws and regulations.Nikki explains the historical context of industrial sales, including the restrictions on manufacturers selling directly to consumers and the reliance on regional distributors.They discuss the differences in sales practices between the U.S. and Europe, where such restrictions are considered anti-competitive.Nikki shares her experiences with the complexities of industrial B2B sales, including the difficulties in digitalizing and simplifying the buying process. Win Tech and HMI Technology Nikki provides an overview of Win Tech, a Taiwanese company specializing in HMIs, and its history of innovation in touchscreen technology.She explains the role of HMIs in industrial automation, describing them as the interface between humans and machines.Nikki highlights Win Tech's...

Here's the scenario that's playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now they're ready to coast through December. That's the exact situation Kyle Begbie, a regional sales director at Fuse HR Solutions in Ontario, Canada, brought to this week's Ask Jeb. His team overcame massive market disruption, economic headwinds, and buyer hesitation to finish the year strong. Now he's facing the most dangerous challenge of all: keeping that momentum alive through the holidays and into January. If you're nodding your head right now, you're not alone. This is the point in the year where sales teams either set themselves up for a championship quarter or dig themselves into a hole that takes months to climb out of. The Holiday Momentum Trap Here's what happened to Kyle's team, and it's probably happening to yours too: They worked incredibly hard through disruption and uncertainty. They pushed through discouragement when buyers were putting deals on hold. They ground it out for months to get back on track. And now they're exhausted. The holidays are here. Christmas music is playing. Everyone wants to take their foot off the accelerator and coast a little bit. This is why December and January are the most dangerous months for sales professionals. Here's the deal: Nothing really changed in the market from the first half of the year to the second half. Kyle's team faced the exact same headwinds, the same economic conditions, the same buyer concerns. The only thing that changed was what they believed. Once they believed they could win, they kept winning. And once buyers realized nothing was going to change and all of this was permanent, they got on with business. But here's the problem: If you take your foot off the accelerator now, you're going to pay for it in January and February. That's not motivation speak. That's math. The 30-Day Rule Will Make or Break Your Q1 The 30-day rule is simple: The prospecting you do in any given 30-day period pays off over the next 90 days. This is especially true in industries like staffing, but it applies to every sales role. If your team takes December off and doesn't prospect, you're going to have a catastrophic January and February. It's that simple. So the number one thing you need to do as a sales leader right now is get structure around prospecting. Every morning, your team needs to run their call blocks. They need to run their sequences. They need to go through the entire process, and that cannot stop. The only way you're going to lead this is from the front. Whether your team is dispersed or in the office, you need to be running prospecting blocks with them every single day all the way through the holidays. If you do that, you're going to be golden. Close What's Closable Before January 1 The second critical action is closing every deal in your pipeline that's actually closable right now. Your customers are thinking they have time. Your salespeople are thinking they have time. Nobody's pushing anybody. But here's the reality: If those deals roll over past Christmas into the New Year, the likelihood of closing them is almost zero. You're essentially starting all over again. Sit down with all your salespeople right now and walk through their pipeline. Identify every single deal where everything is lined up. Fit, budget, need, authority. Everything's qualified. The only thing keeping you from closing is they haven't said yes yet. Get in the middle of those deals and find a way to get them closed. That gives you momentum going into the new year. December feels great. And in staffing or any service business, those December closes become revenue in January, February, and March, which takes massive pressure off your team. Set Your Team Up for Success in January This is a critical time to start thinking about setting yourself up for success in the new year. While everyone else is checking out, you should be: Building targeted prospect lists for Q1. Identify your ideal prospects for January, February, and March right now so you can hit the ground running. Cleaning up your CRM. Get your data organized. Update records. Remove garbage. Make sure your team has clean, actionable information when they come back. Revisiting close-lost deals from earlier in the year. Especially deals from the first half of 2025 where buyers were hesitating or went with a competitor. Maybe the grass wasn't greener. Maybe they still have the same problems. Build those lists now so you can attack them hard in January. Following up on qualified leads that stalled. There are good leads sitting in your system that were qualified but couldn't move because of timing or market conditions. Gather those up and get lists together for your team. What you're doing here is acting like a coach getting your players in position to win. Because here's what happens if you don't: You come off the holidays, get into the first part of the year, and watch your sales team waste the first two weeks of January walking around in a daze, not knowing what to do. You want to make sure that the first Monday of the new year, you're running prospecting blocks, talking to customers, and working deals. Not figuring out what you should be doing. The Power of Celebration and Storytelling The last piece of maintaining momentum is taking time to celebrate what your team accomplished. Sit down with your team and tell them the story of what they did this year. Make sure they understand the lesson: When they shifted their mindset, they changed their game. That's what happened. Tell them they did a great job. Make sure they're taking time for their family and having fun. Help them manage their time so they can do both. But fill up their hearts with confidence and belief that they can do anything. Because here's the truth: Nothing changed this year except for them. And if that's true, then nothing can stop them next year either. It doesn't matter what happens in the marketplace. Even if we go into a recession, people are still hiring. The money is still there. It's just that more people are chasing it. Teach your team that it doesn't make a difference what happens. The economy can fall apart, but they're good enough to go find where the money is and take it. Because while everyone else is sitting around telling themselves what they can't do, your team is telling themselves what they can do. That's how you carry momentum. That's how you avoid the January hole. And that's how you build a championship sales team. Ready to take your sales game to the next level? Check out The LinkedIn Edge to learn how to leverage the world's most powerful B2B social selling platform to fill your pipeline, build relationships, and close more deals.

In this 5 Insightful Minutes episode, Ashley Hubka, Senior Vice President of Walmart Business, joins Chris and Anne to reveal how Walmart is shaping B2B e-commerce for businesses, nonprofits, and government entities. From discovering millions of organizational customers already shopping Walmart to building a dedicated B2B platform with business-specific tools, Ashley breaks down how Walmart Business saves organizations time, money, and hassle. Learn about unique features like business printing kiosks, automated subscriptions, multi-user accounts, and pay-by-invoice options that traditional retail can't provide. If you've ever wondered how enterprise-scale retail infrastructure can serve small businesses and organizations, this episode is for you.

Restoring a 250-year-old farmhouse isn't just a renovation project. It's a blueprint for modern marketing.That's the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who's spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey.Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in constraints, and designing connected experiences where every touchpoint matters.About our guest, Jean-Christophe PitiéWith 20+ years of experience in international marketing and partner engagement, Jean-Christophe is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and to launch Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, Jean-Christophe's main mission is to drive customer demand in markets around the world, continue to grow our rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide.What B2B Companies Can Learn From the restoration of a French farmhouse:Honor your legacy while modernizing for today. Great brands, like great houses, balance tradition and innovation. Jean-Christophe explains, “I had architects who came initially, and they wanted to put glass everywhere, tear down some big stone walls, and I'm like, guys, this house has had oak beams for 250 years. I'm not gonna tear them down. I'm gonna keep them.” In B2B, the same logic applies. Your legacy, your history, and your customer trust are part of your brand's foundation. Don't tear them down for the sake of what's trendy. Blend your legacy with fresh, modern layers such as new tech, new storytelling, and new energy, without losing what made your brand distinct. That balance between the old and the new is what gives it lasting beauty and credibility.Constraints fuel creativity. Jean-Christophe says, “Sometimes the best projects come when… you have a constraint… either a location constraint or timing or budget, you get very creative to work around the constraints.” His farmhouse's three-foot-thick stone walls forced him to rethink how to add modern features, and that challenge sparked originality. In B2B, the same holds true. Limited budget? Shrinking timelines? Regulatory hurdles? These are the sparks for inventive ideas. Don't let your constraints kill creativity; let them focus it.Every touchpoint shapes the experience. When restoring a house, you have to look at the whole picture; every room, material, and detail needs to connect. Jean-Christophe shared, “It's a bit like your marketing strategy. You need to connect across channels… every touchpoint matters.” Just like a home's design must flow seamlessly from one room to the next, so should your brand experience, across your website, content, product, and sales. Inconsistent moments break trust. When every touchpoint feels connected and intentional, you turn friction into flow, and customers into believers.Quote“History is part of who we are, human beings… It's beautiful… It's like a brand. When you think about brand, you want something that's unique, differentiated, [and] people can relate to, which is so beautiful.”Time Stamps[00:55] Meet Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare[01:04] Jean-Christophe's French Farmhouse Restoration Project[04:38] Balancing Tradition and Innovation in Restoration Projects[13:56] Creative Solutions and Constraints in Restoration[21:30] Importance of Legacy[26:51] B2B Marketing Lessons from Restoring a French Farmhouse[38:30] Innovations at Content Square[43:33] Advice for CMOs on Investing in Brand[45:45] Final Thoughts and TakeawaysLinksConnect with Jean-Christophe on LinkedInLearn more about ContentsquareAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final part of my three-episode series on accelerating sales and adoption in B2B analytics and AI products, I unpack a growing challenge in the age of generative AI: what to do when your product automates a major chunk of a user's workflow only to reveal an entirely new problem right behind it. Building on Part I and Part II, I look at how AI often collapses the “front half” of a process, pushing the more complex, value-heavy work directly to users. This raises critical questions about product scope, market readiness, competitive risks, and whether you should expand your solution to tackle these newly surfaced problems or stay focused and validate what buyers will actually pay for. I also discuss why achieving customer delight—not mere satisfaction—is essential for earning trust, reducing churn, and creating the conditions where customers become engaged design partners. Finally, I highlight the common pitfalls of DIY product design and why intentional, validated UX work is so important, especially when AI is changing how work gets done faster than ever.   Highlights/ Skip to: Finishing the journey: staying focused, delighting users, and intentional UX (00:35) AI solves problems—and can create new ones for your customers—now what? (2:17) Do AI products have to solve your customers' downstream “tomorrow” problems too before they'll pay? (6:24)  Questions that reveal whether buyers will pay for expanded scope (6:45) UX outcomes: moving customers from satisfied to delighted before tackling new problems  (8:11) How obtaining “delight” status in the customer's mind creates trust, lock-in, and permission to build the next solution (9:54) Designing experiences with intention (not hope) as AI changes workflows (10:40) My “Ten Risks of DIY Product Design…” — why DIY UX often causes self-inflicted friction (11:46)   Links Listen to part I: Episode 182 and part two: Episode 183 Read: “Ten Risks of DIY Product Design On Sales And Adoption Of B2B Data Products”  Stop guessing what is blocking your own product's adoption and sales: Schedule a Design-Eyes Assessment with me, and in 90 minutes, I'll diagnose whether you're facing a design problem, a product management gap, a positioning issue, or something else entirely. You'll walk away knowing exactly what's standing between your product and the traction you need—so you don't waste time and money on product design "improvements" that won't move your critical KPIs.

What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting.   Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop  Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Today, we're talking business, marketing, entrepreneurship, and the balancing act of fatherhood with a guest who's built a career on creating and scaling businesses while still making time for family.Joining us is Jake Sucoff, a marketing agency founder, B2B and healthcare marketing expert, startup veteran, and family man. He's spent the last 15 years helping businesses scale, launching successful startups, and learning how to work smarter, not harder—so he can spend more time with the people who matter most.In today's episode, we'll cover: ✅ How to grow and scale a business without burning out ✅ Lessons from 15 years in startups, entrepreneurship, and marketing ✅ How to automate and delegate so you can focus on what really matters ✅ Fatherhood, family, and balancing the business grind with real lifeChapters00:00 Introduction to Entrepreneurship and Family Balance05:19 The Choice of Entrepreneurship Over 9 to 510:19 Understanding the Grind: Work Culture and Expendability15:18 Qualities for Successful Entrepreneurship20:00 The Importance of Mindset and Emotional Resilience25:20 Loving the Process: Building Infrastructure for Success33:04 The Burden of Expectations35:58 The Role of AI in Marketing45:49 Fatherhood's Impact on Business and Life50:38 Fun in the Dad ZoneFor listeners who want to connect with Jake:

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong.(04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead.(05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content.(06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list.(07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout.(08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

The whole crew is back to talk the Clippers chaotic week that included ending Chris Paul's season with the team AND losing both ends of a B2B in the usual fashion (tired in the 2nd half, no bench help.) Adam, Will, and Chuck also get you ready for the matchup vs the Rockets.

In this episode of Thought Behind Things, we sit down with Shane and Adnan, founders of Software Finder — a global marketplace for buying and selling software, like an OLX for software buyers.With 350+ employees across 4 countries and more than 250,000 targeted monthly visitors, Software Finder has quietly become one of Pakistan's most successful B2B platforms without hype, foreign celebrity founders, or Silicon Valley experience.In This Episode:The story of building Software FinderWhy couples building startups must sacrifice comfortDecline of SEO traffic and the rise of AI searchScaling 350+ employees and 250 digital marketersThe future of software marketplaces & enterprise SaaS buyingAnd what Pakistan needs to succeed in a post-AI worldThis episode is a first-hand look into Pakistan's fastest-growing SaaS marketplace, its digital marketing engine, and how AI is reshaping search, discovery, and software buying forever.Socials:TBT's Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠TBT's TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠TBT's Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠Shane's LinkedIn: https://www.linkedin.com/in/shane-elahi-22a46835/Adnan's LinkedIn: linkedin.com/in/adnan-malikEndeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world?In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI‑assisted content may actually be your only path to discoverability in 2026 and beyond. As search behavior shifts from short keywords to long, conversational prompts, we've moved from the classic “long tail” of SEO into what Neal calls the long‑long‑tail—an environment where having just a few great pieces of content is no longer enough.Neal breaks down the three tiers of AI slop, the four guardrails of responsible AI volume, and a practical framework for turning one flagship asset into dozens of ultra‑specific answers that both humans and LLMs can find. If you're a B2B entrepreneur, marketing leader, or service provider worried about spam, brand damage, or ethics, this episode gives you a grounded, no‑fluff playbook for staying visible without sacrificing your standards.Tune In to Discover:Why AI search and LLMs have exploded the “query space” and what Neal means by the long‑long‑tail.The three tiers of AI slop—garbage, neutral filler, and structured AI-assisted content—and which one you should actually embrace.How to avoid becoming a “ghost to Google and LLMs” by strategically scaling helpful, on‑brand content.The four guardrails of responsible AI volume: source, accuracy, brand voice, and utility.Neal's fractal repurposing workflow to turn one podcast, webinar, or blog post into 20+ focused answers aligned with real AI queries.How to use tools like Otter.ai and Clearscope to transcribe, extract questions, and see where Google Gemini and ChatGPT are already citing your content.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of the Seven Figure Consultant Podcast, originally broadcast in October 2025, I reflect on the evolution of the podcast and how my coaching now supports B2B consultants at all revenue stages. I talk about the three key business growth 'eras' I coach and the importance of creating a $100K consulting offer so you can work less and earn more. I also introduce my new free guide, The Business Remodel, and announce limited spots for private coaching in 2026. If you're ready to elevate your consulting business, this episode is for you! Quotes:  "When you start to offer high ticket consulting where you're serving the top of the market - the companies who can actually afford you, using your whole brain and the depth of your expertise and experience instead of just 3% of your skills and abilities - this means you can serve a handful of clients and make insane money as a result." "It's not always about doing loads of really hard and scary things. It's about finding that alignment - doing the things that come naturally to you, instead of feeling like you have to become a completely different person and override all your natural instincts and your intuition." "You aren't yet financially free and you plan to invest more into your retirement fund. You want to serve at a higher level, and work with senior leaders and C suite level leaders. You want your advice and expertise to make a difference in companies that shape the world. And this is my favourite bit - you want all of these things AND to be back in time for dinner. You want your weekly yoga class and coffee with your friends and time outdoors with your pets, and to live a healthier lifestyle without perpetual stress and rushing. I'm not even exaggerating when I say that your $100K consulting offer will put your business in a place where it delivers all of these things." Useful Links Free Guide: The Business Remodel - Craft Your $100k Offer Get in touch with Jessica to discuss your consulting business Join the weekly newsletter for women consultants Buy Too Much on Amazon Leave a rating and review for the Seven Figure Consultant Podcast Connect with Jessica on LinkedIn Follow Jessica on Instagram

#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer's mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you're building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly where you're stuck.Timestamps(00:00) - – Dave's Intro (03:22) - – Why Category Creation Got So Noisy (07:40) - – The Real Goal: Becoming Irreplaceable (12:26) - – How Customers Actually Form Categories (16:55) - – The Four Paths to Category Leadership (23:13) - – The Trap of “Fake” Category Design (28:56) - – Product Reality vs. Marketing Narrative (35:32) - – Why Vibe, Soul, and Taste Still Win (41:46) - – Community as a Differentiator (46:23) - – Josh on Therapy, Mindset, and Creative Clarity (52:15) - – Final Takeaways for B2B Marketers Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of Founder Talk, Christoff Poppe, founder of Half of Eight and a Vistage Chair who works with CEOs across industries, breaks down why peer groups are becoming a non-negotiable advantage for top leaders today. He's in the room for the hardest conversations CEOs have: succession issues, hiring freezes, layoffs, stalled growth, shifting economies, AI disruption. And he's seen how peers uncover blindspots that no book, consultant, or board meeting ever will.Christoff explains why CEOs need people around them who challenge their assumptions, call out their patterns, and push them to lead with clarity even when the future is uncertain. He shares what he's learned guiding leadership teams, why nearly every strategic issue is actually a people issue, and how the right peer advisory group can prevent costly mistakes before they happen.We dig into the pressures CEOs feel but rarely talk about: decision fatigue, loneliness at the top, managing fear inside organizations, and the struggle to evolve when your company grows faster than you do. Christoff also reveals the three traits that determine whether a CEO thrives or stagnates and how peers accelerate that transformation.You'll learn:✅ Why CEOs need peers who will challenge, not comfort them✅ How peer groups expose blindspots you can't see on your own✅ Why isolation slows down decision-making and increases risk✅ What great leadership actually looks like in uncertain markets✅ How to lead through fear, hesitation, and rapid change✅ Why belonging, clarity, and accountability outperform raw strategy✅ How peer advisory groups help CEOs grow personally AND scale their companiesIf you're a CEO, founder, or executive searching “how do I scale smarter,” “why leadership feels lonely,” or “how to make better decisions in uncertain times,” this episode gives you the perspective you've been missing — the peer advantage every leader needs.Connect with Christoff:Guest LinkedIn: https://www.linkedin.com/in/christoffpoppe/Guest Website: https://www.halfofeight.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Guest Background00:13 Economic Uncertainty and CEO Confidence03:39 Impact of AI on Employment10:33 AI in Video Editing and Business Adaptation18:25 The Role of Vistage in CEO Development27:02 Personal Reflections on Business Growth33:32 Rethinking Business Success Metrics34:17 Legacy and Personal Fulfillment35:22 Generational Differences in Work Values36:35 Balancing Personal and Professional Goals37:29 Empowering Employees for Business Growth38:38 Navigating Business Succession Planning40:46 Pursuing Passion Over Profession51:15 The Rise of the Gig Economy55:55 Investing Beyond Your Business01:00:25 The Meaning Behind 'Half of Eight'

Ever feel like you're not ready, not qualified, or not good enough to land the clients you want? That's head trash — the doubts and stories that sound rational but quietly hold your business back. In this episode, you'll hear a client wrestle with her own head trash, and you'll hear Leah share hers too. What they uncover might sound uncomfortably familiar… and could change how you see your consulting business.   ---  

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

In this CPQ Podcast episode, host Frank Sohn talks with Andreas Westling, CEO and co-founder of Ignize, about how modern AI pricing and CPQ help B2B manufacturers increase EBIT, improve price fairness, and react faster to market volatility. Drawing on more than 20 years of pricing experience,  including his time as CEO of Navetti (acquired by Vendavo). Andreas explains why pricing fundamentals haven't changed, but the way manufacturers execute pricing has transformed. He also shares how Ignize supports mid-market and enterprise manufacturers with complex, multinational pricing operations that require both speed and precision. Andreas introduces Ignize's concept of Generative Precision Pricing (GPP) and the role of the Ignizer, a modern engine that turns pricing expertise into data-driven, explainable recommendations. You'll also hear how Ignize integrates with CRM systems such as Salesforce and Microsoft Dynamics, ERP systems including SAP, Oracle, and legacy platforms, and CPQ solutions like Tacton to deliver consistent, value-based pricing across the commercial stack. We discuss why black-box AI pricing often fails in B2B manufacturing, and why explainability and transparency are essential to earn trust from pricing teams, product managers, sales, and customers. Andreas also outlines what manufacturers can expect from an Ignize implementation. From 8–12 week quick-start value phases to broader enterprise rollouts, and how modern pricing platforms help companies navigate tariffs, commodity swings, currency shifts, and other forms of market disruption. Ignize also operates on an enterprise-grade security foundation, backed by ISO 27001:2013 certification and SOC 2 Type II compliance, ensuring that sensitive pricing and commercial data is handled with the highest standards of information security and compliance. If you're interested in CPQ, B2B pricing, or how AI can strengthen price quality, win rates, and overall financial performance, this episode is for you.

The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

Yes - it's time... Let's review the highs and lows of the enterprise month, with Jon, Brian, and the infamous slide deck like no other. Plus: we have special guest Barb Mosher Zinck in the virtual chair, to talk about her latest research on what B2B buyers care about, and how AI - or isn't - changing what they need and how they evaluate. As always, bring your snarky and savviest commentary. Note: if you appreciate enterprise content with NO commercials and no sponsors, consider sharing this content, leaving a favorable review, etc. I've funded my own podcasts since 2007 because I believe in this medium of free exchange of ideas. Your advocacy matters. To see the slide deck visuals, catch the youtube replay at: https://youtube.com/live/Mg_UKnWdeBo. To see the post on B2B buyers and AI by Barb Mosher Zinck on diginomica, check https://diginomica.com/buyers-are-engaging-vendors-sooner-not-reasons-you-may-think-heres-whats-really-driving-it

Send us a textWe break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.• Three-layer email framework: story, personality, strategy• Show don't tell, strong hooks, satisfying endings• Everyday stories tied to lessons and offers• Ruthless editing using the so what test• Reasons-first CTAs that increase clicks• BANK personality codes to speak to values• Welcome, pre-launch, and sales sequences• Repurposing emails into video, blogs, and podcasts• Shift from convincing to diagnosing symptoms and causes• Start simple with one story and one clear next stepYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service businessJoanne Homestead:Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She's a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

First-of-the-month accountability check reveals a brutal reality: a salesperson with nothing on the scoreboard, no pipeline, no meetings, and no real plan beyond "follow up with four people" and "pack boxes for Thursday's event." This episode is a wake-up call for anyone in sales responsible for generating their own pipeline. Learn why treating your time like a precious resource isn't optional—it's survival. Discover the two critical mindsets that separate top performers from struggling reps: (1) strategic calendar planning with "The Perfect Week" framework, and (2) complete ownership mentality that refuses to accept passive excuses like "this week's basically shot." If you're carrying a "shit happens to me" mentality instead of "I make shit happen," this unfiltered conversation will either light a fire under you or make you realize sales isn't for you.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

This Week In Startups is made possible by:Sentry - http://sentry.io/twistLinkedIn Ads - http://linkedin.com/thisweekinstartupsPipedrive - pipedrive.com/twistToday's show:Netflix wants to gobble up Warner Bros. Do they just want to own Batman and Harry Potter, or is this secretly about destroying movie theaters?Sure, this is usually a startup show, but news THIS BIG warrants attention! So Lon stops by to tell Jason and Alex about the big Netflix acquisition news, why so many theatrical movie fans are terrified for the future, and why this might face particular regulatory scrutiny both at home and abroad.PLUS… are Googlers gaming Polymarket? This is one scenario in which prediction markets are NOT exactly like stocks.THEN we're looking at some of our favorite startups from the Fall ‘25 Y Combinator cohort (and asking Producer Claude for his picks)… Considering why Perplexity keeps getting sued and how they can stop it… and doing a victory lap for Jason's early investment in breakout AI training project Micro1.Timestamps:(02:05) Netflix buying Warner Bros! Jason, Lon and Alex react.(05:04) Jaytrade Update: J kind of missed the boat on this one(05:36) What does this mean for theatrical cinema?(08:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWIST(09:52) Jason's pitch to Disney CEO Bob Iger (please send this to him!)(19:36) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(23:29) Is this deal going to get approval, at home and abroad?(25:52) Are Googlers gaming Polymarket?(28:02) Can you do “insider trading” on a prediction market?(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at pipedrive.com/twist(37:00) How accelerators like Y Combinator serve as “finishing schools” for startups(37:52) A Quick Look at some of our fav companies from YC's Fall '25 cohort(39:01) Why startups need to “skate to where the puck is going”(40:08) Why sometimes old ideas (like solar-powered aircraft) are often worth revisiting(45:29) Jason's advice for founders (and investors) in the “feel good” or activist space(50:48) Why Lon, Alex, and Claude ALL thought Hyperspell sounds like a hot startup(52:58) Perplexity getting sued again! Why can't they make friends!(57:51) Meanwhile, Meta's signing AI deals with news publications.(59:21) Micro1, which Jason helped to fund, has hit $100M ARR! Why do AI companies need so many experts?Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(8:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWIST(19:36) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at pipedrive.com/twist

Was the 2025 Bitcoin top a failure? We analyze why $126k felt underwhelming, compare BTC returns against Gold and the S&P 500, and discuss Meltem Demirors' thesis on why TradFi is beating DeFi. Plus, why institutional adoption might be making crypto boring. Today, we unpack the "underwhelming" 2025 bull market. Was $126k really the top? We dive into the data showing Bitcoin's 4-year ROI is virtually indistinguishable from the S&P 500 and Gold. We also break down Meltem Demirors' viral thread on why "Proof of Stake was a mistake", how TradFi revenue has officially flipped DeFi, and why the meme coin supercycle left retail investors empty-handed. Subscribe to the newsletter! [https://newsletter.blockspacemedia.com](https://newsletter.blockspacemedia.com) Notes: * BTC 4yr ROI: 12% vs Gold 10% * TradFi Rev $9.1B vs DeFi $9B * BTC Range: $70k-$100k for 2 yrs * '21 Inflation Adj Peak: $84k * BTC Down 2.6% in 12 Months * 2025 Bitcoin Top: $126k Timestamps: 00:00 Start 02:02 Have you seen my bull run? 10:05 Meltem's Thread 16:26 Maker DAO 24:37 Proof of Mistake -

If you've been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you'll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility. ️ The profile updates that instantly increase your credibility Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!) ️ What to post on LinkedIn to get clients (not just likes) Learn what content categories LinkedIn's algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader. ️ Mollie's “Attraction Marketing Framework” for LinkedIn Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging. ️ How to start sales conversations WITHOUT sounding spammy Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn's restrictions. Her approach: “Make the conversation about them, not you.” ️ The #1 action step that will move your LinkedIn forward today A simple 15-minute prospecting routine that changed her business — and can change yours too. LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The integration of advanced AI capabilities in tools like OpenAI Atlas and Microsoft Teams has raised significant security concerns, particularly regarding identity and trust vulnerabilities. Recent findings from LayerX indicate that the Atlas browser has critical vulnerabilities that could allow attackers to inject harmful instructions, while Microsoft Teams has a flaw that enables attackers to bypass Microsoft Defender protections through guest access. These issues highlight the fragility of AI integrations and the need for organizations to implement strict B2B collaboration configurations to mitigate risks associated with external collaborations.The FBI has reported over $262 million in losses due to account takeover fraud, with more than 5,100 complaints filed this year. Cybercriminals are increasingly using social engineering tactics to gain unauthorized access to online banking accounts, often changing passwords to lock victims out and quickly transferring funds to cryptocurrency wallets, complicating recovery efforts. The FBI advises individuals to monitor their financial accounts closely and adopt security measures such as complex passwords and multi-factor authentication to protect against these threats.Managed Service Providers (MSPs) are experiencing a growing demand for integrated security solutions, with a recent survey indicating that 92% of MSPs are seeing business growth driven by interest in AI. However, less than half feel prepared to guide clients in deploying AI tools, particularly autonomous agents. This gap in readiness reflects a significant drop from the previous year's 90% preparedness figure, emphasizing the need for MSPs to focus on data governance and security before implementing AI solutions.The episode underscores the importance of managing identity and data governance as the primary control mechanisms in modern security. MSPs that prioritize these areas will be better positioned to offer secure collaboration and effective automation. As the landscape evolves, providers must choose tools that enhance service delivery without adding unnecessary complexity, ensuring they can meet client demands for security and efficiency in an increasingly AI-driven environment.

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen.ㅤConnect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events.ㅤBest Moments:(01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling.(03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious.(07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be.(10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs.(12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it.(15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Today, we are breaking down one of the more impressive B2B media businesses I have come across, Doximity. It's been called “the LinkedIn for doctors.”  Jim Jones, partner and analyst at William Blair Asset Management, helped explain exactly how Doximity works as a business. Jim gets into the community engine that works for and around medical professionals. And yes, there is a social network, but it's the add-ons, such as the required continued education that doctors can complete on the platform, including script signing, and all of those little tools that make a doctor's or medical professional's life much easier. The revenue engine is advertising, and Jim delves into the nuances of how that spend works, explaining why this is the business model they've chosen. Please enjoy this Breakdown of Doximity.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠⁠⁠⁠⁠ here.⁠⁠⁠⁠⁠ —- This episode is brought to you by⁠⁠ ⁠Portrait Analytics⁠⁠⁠ - your centralized resource for AI-powered idea generation, thesis monitoring, and personalized report building. Built by buy-side investors, for investment professionals. We work in the background, helping surface stock ideas and thesis signposts to help you monetize every insight. In short, we help you understand the story behind the stock chart, and get to "go, or no-go" 10x faster than before. Sign-up for a free trial today at⁠⁠ ⁠portraitresearch.com⁠⁠⁠ — Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit⁠⁠⁠⁠⁠ joincolossus.com/episodes⁠⁠⁠⁠⁠. Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠). Show Notes (00:00:00) Welcome to Business Breakdowns (00:02:52) Overview of Doximity (00:03:46) Doximity's Business Model and Revenue Streams (00:07:25) History and Evolution of Doximity (00:08:33) Competition and Market Position (00:13:27) Advertising Trends and Digital Shift (00:20:20) Doximity's Financials and Profitability (00:22:39) AI Integration and Future Prospects (00:29:32) Valuation and Market Perception (00:32:40) Lessons From Doximity

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In this podcast episode, Dr. Jonathan H. Westover talks with Julia Bersin about the recent report out from the Josh Bersin Company, People Management in the Age of AI: The Rise of the Supermanager. Julia Bersin is currently Associate Director, Research at the Josh Bersin Company - studying people practices and technology that help companies transform work for the future. She has a background in B2B tech with a focus on demand gen & growth. She has experience managing multiple functions and teams and marketing to various industries and roles – including HR, TA, Customer Support & Revenue functions.  Check out all of the podcasts in the HCI Podcast Network!