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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.ㅤBest Moments:(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on(06:55) Registered vs attended vs engaged - who sales should call first and why(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics(11:45) AEO is real but early - balance experiments with core SEO and paid search(15:15) Making accounting feel human - a distinct voice and an in-house studios teamㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Mitch Matthews is a bestselling keynote speaker, podcast host, and business coach who has taught over 1,000 coaches and speakers how to build seven-figure businesses through speaking, training, and corporate sponsorships. From selling bicycles as a kid to running a multimillion-dollar coaching business, Mitch has built a life around helping others unlock their potential, scale their influence, and make more money by mastering the art and mindset of sales. On this episode we talk about: Mitch's journey from bike shop stalker to professional speaker and business coach Lessons learned from tough B2B and pharmaceutical sales environments How to transition from corporate to entrepreneurship (the “side hustle to full launch” blueprint) Why selling is one of the purest forms of service when done right The mental shifts needed to stop seeing sales as manipulation and start seeing it as value creation Top 3 Takeaways Sales is not slimy—it's an art form that creates win-win outcomes when rooted in authenticity and curiosity. Every successful entrepreneur must learn to sell—because if you can't sell your idea, product, or service, no one will. True sales mastery is built on reps, rejection, and resilience—every “no” brings you closer to the right client. Notable Quotes “I started with a passion for bikes but quickly shifted to a passion for entrepreneurship.” “If you rush the sale, you build walls. If you serve first, you build trust.” “Half the world benefits from someone selling something every day—they just choose not to call it sales.” Connect with Mitch Matthews: Website: MitchMatthews.com ✖️✖️✖️✖️
John Corcoran is the Co-founder of Rise25, a company that helps B2B businesses connect with ideal clients and partners through done-for-you podcasting and content marketing. Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency specializing in helping personal injury law firms dominate organic search. Larry Benet is the CEO and Chief Connector of Larry Benet Agency, which helps leaders and organizations grow through strategic relationship-building and influence marketing. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI, companies that help entrepreneurs and dental professionals scale through smart offers, media, and AI-driven growth strategies. Thad Winston is a business connector and consultant at True Scale Marketing, where he helps small- to medium-sized businesses grow through relationship-driven strategies and consultative guidance. Mark Hiddleson is the Owner of Specialized Storage Solutions, a company providing innovative warehouse design and material handling systems to improve operational efficiency. Jason Ciment is the CEO of Get Visible, a digital marketing agency helping brands expand their online presence through SEO, paid ads, and web development. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team, organizations that help businesses grow revenue through high-performance sales recruiting and coaching. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media agency helping brands grow through community-driven engagement. Mat Zalk is the Owner of Keyrenter Property Management, a property management company specializing in efficient, scalable systems for real estate investors. In this episode… The best leaders don't just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success? From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O'Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.
AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Selling isn't about teaching customers something new, it's about helping them believe they can move forward. Welcome Brent Adamson and Karl Schmidt of ‘The Challenger Sale' and new book, ‘The Framemaking Sale,' for a conversation on decision confidence. What if customers aren't looking for new information—instead they're drowning in it! What they want is clarity. Because oftentimes, no decision is actually ‘no confidence.' By rethinking traditional sales methods, you'll learn how to create high-quality, low-regret outcomes that redefine success in B2B transactions. Through powerful frameworks like Objectives, Tactics, Results (OTR), Brent and Karl guide listeners in empowering buyers to take charge of their situations, fostering a sense of agency and confidence.
SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: djontic.com@djontic on twitterRyan Roghaar:rogha.ar
Goal setting is a well-entrenched practice of every leadership team. But should it be? Is there an alternate approach to leading an organization? In this podcast, I drill a little deeper into it. ************************************************************** Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance. Dave is a B2B sales expert, and a Christian Business thought leader. He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations. In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better. Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page (PW) Subscribe to Dave's Newsletters Check out the website
In this podcast episode, Dr. Jonathan H. Westover talks with Namit Jindal about AI, organizational leadership, and scaling your business. Namit Jindal runs a software company called Aerosend.io. They help B2B companies send cold emails that land in the inbox. They specialize in facilitating highly personalized emails that are relevant to the audience. Check out all of the podcasts in the HCI Podcast Network!
Pio Vincenco says MicroStrategy could hit $10T, Bitcoin miners are repositioning for AI, and explains why the four-year cycle is dead. Plus: why selling Bitcoin now is a massive mistake and crypto Twitter must always lose. Pio Vincenzo joins us to talk about why MicroStrategy could become a $10 trillion company, how Bitcoin miners like Riot and Cipher are pivoting to AI infrastructure, and why the traditional four-year Bitcoin cycle is officially dead. Pierre breaks down the Bitcoin treasury company trend, explains why time is on Bitcoin's side, and shares his controversial take on why crypto Twitter must always lose. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • MicroStrategy owns 600K+ Bitcoin, no corp will catch up • Money printing at $100-175B monthly, historically high • 40% of money supply printed during Covid period • Bitcoin miners repositioning for AI hyperscaler deals • Bitcoin ETFs launched during Biden presidency Timestamps: 00:00 Start 01:41 New wave of crypto content creators? 03:55 Bitcoin not crypto trend 05:45 Trump "insider" rumors 09:47 MSTR bull case 15:06 One DAT to Rule Them All? 18:46 BTC miners, WTF? 22:30 IREN & Cypher 27:42 Prediction markets 30:34 4 years cycle go bye bye? -
How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if the summer job you take in college becomes the foundation of a multi-business career before you're even 24? In this eye-opening conversation, host Steve Acorn sits down with Emilio Loya, former Pennsylvania Manager of the Year and now founder of Affordable Business Valuations and Staff Edge Assessments. Emilio's story begins with cold calls and paint quotes, but quickly turns into an entrepreneurial blueprint that merges leadership, valuation strategy, and DISC-based team building. From breaking $420K in student-run revenue to impressing C-suite decision-makers as the youngest in the room, Emilio shares how YEAA transformed not just his resume but his mindset. If you think you need to “wait your turn” to be successful in business, this episode will change your mind. Press play now to discover how to skip the corporate ladder, close high-trust deals, and build the kind of business that actually sells. This episode delivers rare, proven strategies—don't miss out. Timestamped Highlights [00:03] – Why Emilio launched a valuation company before age 24 [00:06] – The shock most owners face when they hear their business's real worth [00:10] – The two questions that determine if a business can actually be sold [00:14] – “I walked in 10 years younger than everyone. Here's what happened next.” [00:16] – Referral marketing vs cold calling—what works better in B2B [00:19] – DISC assessments decoded: How they prevent hiring disasters [00:22] – The single YEAA skill Emilio says made the biggest difference [00:35] – How his exec-year leadership prepared him to manage teams today [00:43] – The mindset shift that helped him avoid stress and scale fast About the Guest Emilio Loya is the founder of Affordable Business Valuations and Staff Edge Assessments, where he helps small business owners understand their company's true worth and build stronger teams through behavioral assessment tools. A two-time YEAA intern, Emilio went from winning Manager of the Year in Pennsylvania to mentoring rookies and managing $420K+ in business by his second year. Now he brings that same process-driven mindset to helping entrepreneurs make smarter, more profitable decisions.
Scott and Noah unpacks agency growth that actually moves the needle for Amazon sellers. They tackle conference takeaways, real playbooks for managing hundreds of brands, and how “unreasonable hospitality” builds sticky B2B relationships. You will hear how top teams stay resilient, communicate proactively, and keep speed and flexibility at the center of every client touchpoint. Also learn how AI is reshaping product discovery on Amazon, from ChatGPT workflows to Rufus and what that means for ranking, conversion, and revenue. Instead of chasing vanity metrics, Scott and Noah show how to optimize for sales and profitability first, with SEO as a supporting lever. If you run an Amazon agency or lead an in-house marketplace team, this episode is your roadmap to faster growth, smarter tools, and happier clients. Episode Notes: 00:50 - Noah Wickham Introduction 02:25 - E-commerce Beginnings and Favorites 04:20 - Joining My Amazon Guy 05:24 - Leadership Journey with Steven Pope 09:55 - What Amazon Sellers Value 11:00 - The Four Pillars of Amazon Success 11:59 - Amazon Accelerate 13:35 - Amazon's AI Strategy and New Tools 15:45 - Building an AI Tool for Amazon Sellers 19:17 - Adapting to AI Search Behavior 20:25 - The Rise and Adoption of Rufus 21:55 - Golden Seller Awards 24:06 - Managing Hundreds of Seller Accounts 27:10 - The Importance of Speed and Execution 28:20 - Unreasonable Hospitality in B2B Contexts 29:10 - Fast Onboarding and Proactive Communication 31:04 - Business Growth, Innovation, and Culture Sellers United 2025 Related Post: Top 10 Creator Brands on Amazon in 2025 How to Reach Noah: LinkedIn: linkedin.com/in/noahwickham/ Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped, citing the unique complexity of enterprise deals that historical data models struggle to predict accurately.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era. 00:00 Introduction and Speaker Backgrounds 02:05 Impact of AI on Company Culture 05:09 Snowflake's AI Strategy and Data Security 08:03 AI Use Cases in Marketing 21:26 AI Use Cases in Sales 29:42 Governance and Security in AI Implementation 32:10 AI's Influence on Hiring and Company Growth 34:58 Closing Thoughts and Resources --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb. --------------------- This episode is Sponsored in part by Intercom:  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December. SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year. We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London. Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026. With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year. But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.
Nas Echeverria is an international marketing and innovation strategist who helps established coaches, consultants, and B2B brands stop competing and start leading their industries. With over 20 years of experience, she's the founder of the Easy Yes Method™ and the creator of The Netflix Effect™, a bingeable, self-selling system that transforms expert methodologies into bingeable movements - so they're perceived not just as “better,” but as inevitable. Her work has helped leaders land on TEDx stages, bestseller lists, and cement themselves as the only choice in their market while shortening sales cycles, attracting and retaining clients, and developing lean growth strategies that sustain and scale. Want your work to feel like a phenomenon, not a pitch? Nas is the strategist who shows you how!Check out her free Netflix Effect Series: https://thenetflixeffect.com
About this episode (#407): In this episode, Jack and Jeremy break down a bold connection request on LinkedIn that skips the usual small talk and goes straight for the pitch. They debate whether this “go for the kill” approach ever works in cold outreach, and if so, under what conditions. Along the way, they define a framework for when pitching in a connection request might actually make sense and when it's still a terrible idea. Key topics discussed in this episode: Why most people shouldn't pitch in a connection request The rare exceptions where a direct pitch can work The role of curiosity, pain, and timing in message effectiveness What makes a product demo-worthy based on novelty alone Real-world examples of campaigns that broke the rules and won The blurred line between “product-market fit” and compelling messaging When list-building and timing matter more than copy itself This teardown shows that even hard rules in cold outreach have exceptions if your offer hits the right nerve. Jack and Jeremy unpack what it takes to earn a “yes” at first touch and how to craft messages people actually want to reply to. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com
In this episode, we speak with Bob Morse, Co-Founder and Managing Partner at Strattam Capital, a private equity firm with over $1B in AUM, partnering with founder-led B2B software and technology companies positioned to become vertical market leaders. Since its founding in 2014, Strattam has completed more than 50 partnerships—helping founders scale their teams, expand market reach, and adopt transformative technologies—including AI—to solve the customer problems they understand so well. Prior to co-founding Strattam, Bob was a Partner and Investment Committee member at Oak Hill Capital Partners and held roles at GCC Investments and Morgan Stanley. He graduated summa cum laude from Princeton and earned his MBA from Stanford, where he was an Arjay Miller Scholar. Bob was recently named a Top Software Investor of 2025 by GrowthCap. Strattam was also recognized as a Top Private Equity Firm of 2025. Bob supports USRowing Foundation. To learn more about this organization click here. I am your host, RJ Lumba. We hope you enjoy the show. If you like the episode click to follow.
Author and sales strategist Brent Adamson, Co-Founder of A to B Insight, shares with Dan Albaum some compelling takeaways from his latest book "The Framemaking Sale." B2B marketers and sellers have been solving for the wrong problem. For years they have obsessed over making customers confident in their products, expertise and value propositions. But research shows the real barrier is their confidence in themselves. Learn how decision complexity, information overload, misaligned objectives and outcome uncertainty are crushing customer confidence and shifting your mindset to using "the phrase that frames" in your outreach can make all the difference. Providing social proof and frameworks that help customers feel more confident in their own decision making is what it is all about. SHow up less as a salesperson and more as a human being. Stop trying to impress. Start trying to empower.
On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revolution, revealing how advanced extrusion processing is solving the longstanding challenge of creating high-protein snacks that actually taste good and deliver satisfying texture. From Ingredients to Extrusion Technology, Glanbia Nutritionals is Behind Better Snacking The conversation dives into the mechanics of twin screw extrusion technology that transforms fine protein powders into everything from cheese puffs to protein cereals, the critical differences between dairy and plant-based proteins in processing, and the four distinct snacking behavior profiles that brands need to understand. From Jonathan's 25 years of extrusion expertise to James's insights on consumer trends showing that Americans consume sweet snacks 6.4 times per week, this episode unpacks how Glanbia is pushing protein fortification from the typical 5-7% found in traditional snacks up to an impressive 65-85% range without sacrificing the crunch and flavor consumers demand. Beyond the technical breakthroughs, we explore real-world market dynamics including the tight supply situation for whey protein isolate, the evolution of clean label formulations, the seed oil debate, and how GLP-1 adoption is driving unprecedented protein demand. This episode showcases how ingredient innovation at the B2B level is transforming what's possible in functional snacking, with applications ranging from airport grab-and-go options to high-protein cereal that's eaten more as snacks than breakfast. https://blog.priceplow.com/podcast/glanbia-nutritionals-healthy-snacking-185 Video: Glanbia Nutritionals - Extrusion Technology & Better-For-You Snacking https://www.youtube.com/watch?v=Ng1ZC_yq7K0 Detailed Show Notes: Engineering Better-For-You Snacks with Protein Extrusion (0:00) – Introduction to Glanbia's Functional Foods Team (5:00) – The Snacking Landscape: Consumption Patterns and Consumer Demands (8:00) – Understanding Extrusion Technology: From Play-Doh to Protein Puffs (12:00) – The Protein Challenge: Why High-Protein Snacks Were Nearly Impossible (17:00) – Texture Optimization and Business Model (21:15) – Functional Ingredients and Plant Protein Challenges (26:00) – The Plant-Based Meat Decline: Lessons for Functional Foods (29:30) – Flavor Innovation: Ethnic Profiles and Cheese Evolution (33:30) – The Four Snacker Types: Texture Preferences and Product Formats (37:30) – The Keto Perspective and Protein Cereal's Surprising Use Case (43:00) – Trail Mix Reinvention and Extrusion Versatility (47:30) – Emulating Textures and Consumer Acceptance (54:00) – Whey Protein Supply Constraints and GLP-1 Impact (58:00) – Extrusion Process Details and Customer Collaboration (1:00:15) – Fortifying Fruit Snacks and Multi-Category Capabilities (1:03:00) – Fiber Fortification and Gastrointestinal Health (1:06:00) – Colostrum: Immune Support and Gut Health Innovation (... Read more on the PricePlow Blog
Hey there, fellow listeners! Don Williams here, and I'm thrilled to bring you another powerhouse episode of The Proven Entrepreneur Show. Today, I'm joined by none other than Jesse Anderson, the brilliant mind behind Big Data Institute and IdealLead, all the way from Portugal (by way of Montana!).Jesse is a global authority in AI, data consulting, and sales optimization, and in this episode, he breaks down how smart businesses are using generative AI not just to follow trends—but to actually drive results. We dive deep into the biggest mistakes entrepreneurs make when implementing AI, why most lead generation efforts are a waste of time, and how Jesse's company Idealeed uses AI to pinpoint the exact B2B customers most likely to buy.We also explore:Why “adding AI” without strategy is a recipe for failureHow to build scalable AI systems that actually workThe truth about AI hallucinations and how to avoid themWhat makes a real AI expert vs. a LinkedIn pretenderHow data-driven decisions can transform your customer experienceWhether you're a founder, executive, or just curious about the future of technology adoption in business, this episode is packed with insights that will challenge your thinking and elevate your strategy.So grab your headphones and get ready to learn how to augment your humans, optimize your sales, and unlock the full potential of AI in entrepreneurship. Trust me—this one's a game-changer.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what's worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what's working, what's weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices.ㅤBest Moments:(00:45) Why Microsoft's AI content guidelines actually matter for your website(01:30) The simple Q&A format that helps AI (and people) understand your site faster(03:30) How B2B brands can tap into Halloween without looking ridiculous(04:45) The top three Halloween emojis that outperform the pumpkin(05:15) One preheader emoji trick that lifts open rates instantly(06:45) YouTube's wild new AI feature that lets you rewrite video endings(07:15) Jay's unfiltered take on OpenAI's Sora 2 app and the “brain snot” era of content(08:00) The Netflix show too disturbing for Jay to finish(09:10) Why the Amanda Knox Hulu series is unexpectedly binge-worthy(09:45) Final call for free seats at the Guru ConferenceㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Armand Farrokh reveals how to close a $3K, $30K, and $300K sales deal — and why each one needs a different approach. He breaks down the five buyer agreements that drive every close and shows how to spot deal momentum to accelerate your cycle. Whether you're closing SMB, mid-market, or enterprise deals, this video gives you real-world B2B sales tactics, SaaS closing strategies, and deal frameworks to help you sell faster, smarter, and bigger. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides
Episode 469 features Timothy Springer, Founder of Level Access and 1 to 100.Episode Chapters:00:00 Introduction01:50 Traveling and Balancing Work03:57 Current Projects and AI Innovations07:44 Partnerships and Entrepreneurial Support11:51 Coaching and Operational Guidance15:52 Goal Setting and Planning19:52 Persistence and Overcoming Challenges23:45 Market Timing and Business Viability27:35 Finding Product-Market Fit28:24 The Reality of Startup Timelines30:36 Sales Strategies and Market Focus35:11 Avoiding Common Startup Mistakes40:11 Mindset Shifts Across Revenue Stages47:29 Founder-Led Sales: When to Transition53:14 Actionable Insights for FoundersFind Tim Online:https://1to100.com/https://www.linkedin.com/company/1-to-100/https://x.com/1_to_100mAbout Tim:Tim Springer built a B2B technology company from his Stanford dorm room to $100M+ in annual recurring revenue—a path traveled by only 1 in 2,500 tech startups.His story isn't about overnight success. It's about consistent execution over 25 years, navigating economic downturns, solving complex scaling challenges, and building sustainable growth. Tim's unique advantage? A rare combination of technical depth and operational expertise that bridges the gap between product innovation and organizational mechanics.Throughout his career, Tim has maintained a commitment to both technical excellence and ethical business practices. His experience spans multiple economic cycles, from navigating the dot-com bust to the 2008 financial crisis, bolstering his leadership approach with resilience and adaptability.Now, through peer benchmarking and battle-tested scaling methodologies, Tim helps CEOs cut through the noise to make better decisions faster and implement growth strategies that actually work.
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single conversion events.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
If you're reacting more than leading, it's time to rethink your strategy mindset. Michael Watkins joins Drew Neisser to explore how CMOs can evolve from tactical executors to strategic leaders. Hear how to develop enterprise thinking, lead across silos, and apply Watkins' RPM model to every level of your marketing org. Want more? Check out the rest of the conversation on YouTube. What You'll Learn How to apply the RPM (Recognize, Prioritize, Mobilize) model to level up strategic thinking The difference between enterprise leadership and functional execution Why most marketers struggle with long-term thinking—and how to fix it For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreDave Gerhardt built Exit Five by treating community like a product—not a side project.In this episode, he walks through how the Exit Five team runs community with the same rigor as a SaaS org: dedicated product roles, roadmaps, feedback loops, NPS, and sprint cycles. He also shares why most B2B companies shouldn't build a community, and what to focus on instead.We also dig into how to justify the ROI of brand and community work, why direct traffic is your best brand metric, and how AI is reshaping what lean GTM teams can do.In this episode, you'll learn:Why Exit Five runs its community like a product orgThe biggest mistakes B2B companies make when launching communitiesHow Drift's podcast helped drive $1M in pipeline – with no attribution modelDave's take on brand, content, and the new AI-powered marketerThe exact metrics Exit Five tracks to grow and retain members
A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to] challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We trace Malo Bands' journey from handwoven artistry to a tech-enabled, service-first business, and how listening to retailers turned beautiful showpieces into scalable, profitable designs. Tony shares candid lessons on customization, B2B tools, tariffs, and why yellow gold is surging.Learn more about Malo Bands here: https://www.intro.malobands.com/Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand's cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won't make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.Quotes We don't track things like share of voice. Really I believe that this is an outdated metric. You are only measuring your intent, not your outcome. So we use a metric we develop called share of attention. Share of attention is really a metric that takes into account, the output in there, the effect, the impact that you make in your audience.We are measuring the end game, not the starting game, so you get a real pulse on what's working.Key TakeawaysCulture drives growth. Every purchase decision is culturally influenced, even in B2B. Don't chase trends. Predict cultural moments and map “cultural categories” to get ahead.Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.Episode Timestamps(05:49) The Trust Tree: Collecting behavioral data(21:38) The Playbook: Developing cultural intelligence reports (30:19) Dust up: Navigating gaps in metrics (31:05) Quick hits: Rodrigo's Quick HitsSponsorPipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR.LinksConnect with Ian on LinkedInConnect with Rodrigo on LinkedInLearn more about WinninLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
: Sales managers are familiar with goal setting with their sales team, but what about goals for themselves? In this podcast, I drill down deeply into that issue, providing a playbook for sales managers to create goals for themselves. *************************************************** Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance. Dave is a B2B sales expert, and a Christian Business thought leader. He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations. In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better. Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page (PW) Subscribe to Dave's Newsletters Check out the website
Watch the full episode on our YouTube channel: youtube.com/@mreapodcastFlor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that's automated but personal, and wildly profitable.Resources:How to Win Friends and Influence People by Dale CarnegieMAPS Coaching – https://mapscoaching.kw.comCommand by Keller Williams – https://technology.kw.com/commandSend Blue – https://www.sendinblue.comMailbox Power – https://www.mailboxpower.comClickUp – https://clickup.comMillionaire Real Estate Agent Podcast Notes – https://mreanotes.comOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Guest: Jon Ostenson Guest Bio: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. Do you have a free gift or landing page that you would like to share? Key Points: Background and Experience Jon never planned to be in franchising, but transitioned from corporate sales leadership. He became president of Shelf Genie, a national non-food franchise (custom pull-out shelving for kitchens/pantries), managing support for all franchisees in North America. Jon fell in love with franchising due to the diversity of industries and supportive business model, and has personally invested in multiple franchises and now helps others identify opportunities. Why Non-Food Franchising Many think “franchise = fast food,” but non-food franchises often offer easier paths to profitability: o Fewer employees needed o Lower operating hours o Lower CapEx investment o Higher margins, less waste, less susceptible to consumer whims Jon focused industries: home/property services, health/wellness, kids, pets, seniors, B2B services, and takes a contrarian approach by cutting out food franchises to go deeper into other industries. Why Choose a Franchise Over Starting Your Own Business Not all entrepreneurs thrive on full autonomy; some benefit from a proven system. Franchising is easier, not easy; it still requires work, but with structured support. Advantages of franchising: o Training wheels and guidance o Higher success rates than solo businesses o Proven playbook and marketing already optimized o Support from other franchisees – a built-in mastermind o Step-by-step framework helps shortcut growth and profitability How to Start in Franchising Doing independent research can be noisy and inefficient; many top 100 franchise lists are paid PR placements. FranBridge Consulting acts like a broker for franchises: o Free to work with clients o Access to over 600 non-food franchise opportunities o Matches clients to opportunities in their market o Helps narrow options from 10–12 down to 3–4 for deeper exploration o Provides funding resources, franchise attorneys, and support through the process Key Considerations Before Buying a Franchise Buying a franchise is like a business partnership or marriage. It's important to “date around” – talk to multiple franchises before committing. Success comes from following the system, not trying to reinvent it. Common mistakes: o Not following the franchise system o Thinking you can do everything your own way Territory exclusivity protects franchisees from competition within the same system. Franchises allow you to build your own team and avoid inheriting issues from an existing business. Advice for Potential Entrepreneurs Explore all options: buying a franchise, an existing business, or starting your own. Franchises offer proven models and support, making them ideal for most would-be business owners. Understanding your own style: Some are too entrepreneurial to follow a system, which may make franchising a poor fit. Guest Links: Sign up for a complimentary copy of our book, ‘Non-Food Franchising' Schedule an intro call with Jon to discuss opportunities further (no cost) About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organizations. After his career journey from product management to sales management to discovering pricing at a Simon Kucher workshop, Emanuel shares how his bootstrapped company evolved from traditional consulting to building AI-powered pricing agents that act as an ever-present pricing manager- coaching teams, improving proposals, and recommending pricing models without sending a single byte of data outside the client's infrastructure. In this episode, learn why AI should augment rather than replace pricing teams, why deterministic calculations still matter, and how to quantify value in IT services without universal quality standards. Why You Have to Check Out Today's Podcast: Discover how AI solves coordination problems in large IT services companies where hundreds of people make pricing decisions without pricing expertise. Learn why AI should augment pricing teams, not replace them, and why deterministic calculations still matter more than probabilistic AI outputs. Understand how to quantify value in IT services using measurable quality attributes instead of universally accepted standards. “Pricing is leverage. It allows you to have an impact with very few actions, with little effort." – Emanuel Martonca Topics Covered: 01:32 -Emanuel's transformational discovery of pricing at a Belgian retail bank workshop that revealed a world he didn't know existed—launching 18 years of pricing-focused work. 02:37 - Why pricing is the ultimate leverage tool, especially in B2B tech where "it's just communication"—what you write in Excel, on websites, and in proposals. 03:28 - How the pandemic transformed Emanuel from a globe-trotting sales manager into a pricing consultant, then bootstrapped Soft Fight to solve the value extraction gap in tech companies. 04:41 - How large IT companies lose money when hundreds of non-experts across five functions (finance, marketing, sales, delivery, executives) make pricing decisions on every custom project. 06:59 - The evolution from deterministic SaaS pricing rules to AI-augmented agents installed in client infrastructure—solving pricing problems in hours instead of years without sending data externally. 08:00 - Why new deals lack technical depth and renewals lack value articulation—and how AI coordinates knowledge without restructuring organizations. 11:00 - Eight AI agents (four for understanding, four for justifying) with access to all systems but zero external communication—no security or privacy risks. 13:00 - All pricing calculations remain deterministic because AI makes too many mistakes—it's used only for reading RFPs, emails, and meeting notes to improve value communication. 14:17 - How AI acts as a coach recommending pricing models with ready-made arguments, eliminating months of change management—with email as the main interface. 16:17 - Why determining "how long will this take?" is unpredictable and varies by person and timing—and how AI solves the costliest unknown in custom projects. 18:00 - Mark's perspective on why costs matter less than value, and why companies avoid alternative pricing models despite knowing hourly billing hurts both sides. 21:00 - When AI tools cut development time, hourly pricing becomes self-defeating: "You're cutting your own revenue"—forcing the industry to finally sell value, not time. 21:56 - Starting with measurable quality attributes on invented scales that competitors can't compare—getting 80% of the way just by having the quantification discussion. 23:00 - Mark's framework for B2B value and why results translate to economic impact through customer KPIs like reduced complaints, not abstract "quality" metrics. 25:00 - Unlike automotive suppliers with nanometer specs, IT services vendors can define their own quality metrics—putting them two steps ahead of alternatives. 26:00 - The necessity of industry knowledge for value conversations (increase revenue, reduce costs, mitigate risk) and how AI enables understanding of new sectors that would've taken years. 27:30 - Final Advice: AI as Your Pricing Force Multiplier Using AI for research, analysis, and domain understanding when teams are too small or mandates unclear—plus how to connect with Emanuel on LinkedIn. Key Takeaways: "AI is a huge multiplier for pricing experts—not for calculating prices, I agree with you on that, it's not there yet. But for everything else around pricing, whether we want to call it product management, analysis, or research, it can help us overcome typical challenges." - Emanuel Martonca "Pricing is a change management problem. It can be done, it'll take months, sometimes years, and they have to experiment and they have to make mistakes." - Emanuel Martonca Resources Mentioned: Simon-Kucher: https://www.simon-kucher.com/en Connect with Emanuel Martonca: Website: https://www.softfight.com/ LinkedIn: https://www.linkedin.com/in/emartonca/ Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on its head and how that napkin sketch evolved into a movement that transformed B2B marketing. Sangram also shares insights from his MOVE framework (Market, Operations, Velocity, Expansion), offering a fresh lens for diagnosing go-to-market (GTM) challenges at every stage of business growth. He dives into the rise of fractional leadership, the role of AI in driving customer insight and product innovation, and why focusing on Net Revenue Retention (NRR) may be the single best way to align teams around growth. Whether you're in marketing, product, UX, or customer experience, this episode will challenge how you think about pipeline, growth, and what it really means to put the customer first. What you'll learn in this episode: The origin story behind Flip My Funnel and how it reshaped ABM and B2B marketing Why most marketing and sales funnels fail—and what to do instead The MOVE framework: a diagnostic tool for GTM strategy How Net Revenue Retention (NRR) is the ultimate measure of customer-centric growth The rise of fractional roles and what it means for the future of work How AI is changing the way we listen to and serve customers at scale Resources & Links: Sangram Vajre on LinkedIn (https://www.linkedin.com/in/sangramvajre/) GTM Partners (https://gtmpartners.com/) MOVE and other books (https://sangramvajre.com) GTM Mondays newsletter on Substack (https://gtmonday.substack.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast
If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the first of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUIn this first Episode of the podcast series, we delve into the inspiring journeys of Purity Wangare, Sai On, and Ran Gurung from Raw Coffee Company. Hear how they transitioned from various professions into the world of coffee, the challenges and triumphs they faced along the way, and how the vibrant coffee scene in the Middle East has transformed their lives.This episode highlights their individual paths, from starting as waitresses or baristas to becoming key figures in customer service, roasting, and visual storytelling.Discover the human connections and cultural shifts that make coffee a powerful force in their lives and in this fast-evolving market. Don't miss their motivational stories and invaluable insights in this must-watch series.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list
#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.Dave, Dan, and Eoin cover:How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidthThe frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AIWhy marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflowsTogether, they break down the exact tools, prompts, and processes they're using to turn AI from theory into impact across B2B marketing teams.Timestamps(00:00) - – Intro (02:08) - – The gap between AI hype and real execution (06:08) - – Dan's background and how GTM Engineering came to life (09:08) - – Building repeatable webinar systems with Clay (13:08) - – How to scale content and events without burning bandwidth (18:08) - – Eoin's content creation workflow using AirOps (23:08) - – Turning sales transcripts into actionable GTM insights (33:43) - – Using Zapier Agents to automate product marketing tasks (41:43) - – Refreshing SEO content with AI for better performance (49:43) - – Where AI fits in your team and how to start small Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Casey turned hackers into a marketplace and built Bugcrowd to $180M+ raised. But the real story isn't about cybersecurity—it's about how he validated a two-sided marketplace with almost no product, refined his pitch by literally testing it on Uber drivers until it clicked, and cracked the code on category creation when everyone thought hackers were the enemy. You'll learn about the exact moment he knew he had product-market fit, why he blew every pitch to top VCs until he reframed his vision, and how giving away 500 t-shirts did more for growth than any paid marketing. If you're building a marketplace, creating a category, or just trying to figure out how to explain what you do—this is required listening.Why You Should Listen:Master the 30-second Uber pitch test—Casey's framework for refining your message until anyone gets it.Learn why problem-solution fit without product-market fit is worthless Validate your marketplace with $500 and no codeWhy your network is your only real asset pre-Series AThe surprising ROI of early brand marketing Keywords: startup podcast, startup podcast for founders, marketplace startup, go-to-market strategy, product-market fit, category creation, B2B sales, early-stage fundraising, founder pitch, cybersecurity startup00:00:00 Intro00:01:36 From white label pen testing to the Bugcrowd idea00:18:58 Testing with MailChimp and 5000 hackers signed up00:21:46 Landing Google as customer in month four00:24:24 Blowing every pitch meeting in Silicon Valley00:33:21 The Uber pitch technique for simplifying the message00:36:57 Early go-to-market tactics and hitting $1M00:43:37 Open heart surgery and stepping back as CEOSend me a message to let me know what you think!
When you can do a lot of things in your consulting business, it's hard to know where to focus, and even harder to say no to what doesn't feel good. In this episode, Leah talks with consultant Summer Miller about getting clear on what she really wants to offer, pricing work based on its true lift, and designing a business that delivers both impact and warm fuzzies. If you've been saying “yes” too often, this one's for you. --- When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you. 1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver. 2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals 3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way. If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.
3 millionaires explain how they would make $1M with these business models, strategies, and systems. Thanks for tuning in! Catch new episodes every Wednesday. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Agenda 03:17 Bootstrapping: Who It's For and Why It Matters 09:00 Executive Search and the Craft Business Dilemma 10:06 The Venture Trap and Valuation Missteps 13:48 Smart vs. Dumb Money: Lessons Learned 15:32 NVIDIA's $100B Bet on OpenAI 17:55 Bubble Economics and Market Cycles 22:00 The Shift from Public to Private Markets 27:31 The Public Company Dilemma 31:36 Employee Liquidity and Why Founders Stay Private 36:08 Brett Taylor and the Myth of “Faster Is Better” 39:19 Go-to-Market Quality vs. Hype 45:25 Playing the Game: Why Bubbles Build Infrastructure 49:40 Staying True to Your Business Model 51:04 Strengths and Weaknesses of Founders 53:48 Wrap-Up and Community Invite
Send us a textWe answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.• LinkedIn cold outreach using a simple connection note and warming signals• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks• Productized offers with three tiers and a middle anchor focused on outcomes• Business development through niche communities and LinkedIn relationship building• Gateway offers with “hell yes” pricing to reduce friction and convert faster• When to hire operational and delivery support based on capacity pain• Validating ideas with a wait list and seven‑day pop‑up offers• Scope control using documented priorities, milestones and stakeholder sign‑offYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup
At North American Blockchain Summit in Dallas, where 30% of Bitcoin's hashrate is decided, nobody talks about Core v30. Miners care about steel, electrons, and profit—not technical debates. The disconnect between Bitcoin Twitter and real mining is massive. We're reporting live from the North American Blockchain Summit in Dallas, Texas, where roughly 30% of the world's Bitcoin hashrate is decided. The shocking reality? Bitcoin miners don't care about Core v30 or technical debates. They care about electrons, steel, aluminum, and profit. We break down how Foundry became the largest pool with 0% fees, why miners prefer FPPS revenue certainty over block variance, and the massive disconnect between Bitcoin's technical community and the mining industry. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • Foundry controls ~30% of Bitcoin's hashrate • Mining pools dropped fees from 2% to near 0% • FPPS model is “addicting” for miners • Texas becoming finance capital with new exchange • Most miners don't know their pool's Core version • Future fee markets could disrupt pool dominance Timestamps: 00:00 Start 00:28 NABS vibes 01:41 Miners don't care about Core V30 03:48 Miners care about profitability 04:44 Pools 08:59 Predictable revenue 13:10 Miner incentives -
In this episode, I sit down with Danielle Hayden — a passionate accounting strategist and co-founder of Kickstart Accounting — to dig into the real talk about financial clarity, scaling your business, and building systems that give you freedom instead of stress.In this conversation we cover:How to overcome common financial fears that stall business growthStrategies for building predictable cash flow and profitable operationsSimple accounting and bookkeeping frameworks that any entrepreneur can useHow Danielle helps clients get “unstuck” and move from chaos to clarityHer story: the pivots, the lessons, and what's next on the horizonWant to get to know Danielle more? Here's her LinkedIn: (3) Danielle Hayden | LinkedIn
My interview with Ben El-Baz, Managing Director of HashKey MENA. - The Asia–Middle East crypto corridor is expanding fast, driven by stablecoin-powered B2B payments. - Hong Kong's regulatory clarity has fostered a “financial-grade” crypto ecosystem across banks, brokers, and asset managers. - Dubai and the UAE are emerging as key partners in bridging East–West crypto flows. - Real estate tokenisation and cross-border stablecoin use are transforming how individuals and corporates transact. - Southeast Asia is becoming a vital region for institutional crypto adoption, especially in stablecoin settlements. - Education and regulated infrastructure remain key challenges for scaling adoption securely. Powered by Phoenix Group The full interview is also available on my YouTube channel: YouTube: http://bit.ly/4n1z00D
Welcome back to the EUCVC Summit Talks, where we bring you ground-level conversations with the founders, corporate leaders, and investors shaping Europe's innovation future.In this episode, Andreas Munk Holm sits down with Nadia Carlsten, VP at DCAI, and Bjarke Ruse Sejrsen, CEO of Go Autonomous, to explore how Europe is putting AI hype into practice. From Denmark's launch of the Gefion supercomputer to startups training proprietary models, this conversation dives into the reality of building AI factories that deliver business value — and what it will take for Europe to compete globally.Nadia shares why compute sovereignty matters and how Denmark is positioning itself as a hub for large-scale AI innovation, while Bjarke explains how Go Autonomous trained the world's first B2B foundation model — and why European startups need braver investors to seize the AI-native future.
Trade $2 one-time sales for four-figure B2B deals. We build the pitch, pricing, and contract essentials for licensing art to wellness platforms. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.
Solomon Thimothy is a serial entrepreneur, growth strategist, and the founder of Clickx. His journey began in web development, but he quickly recognized that businesses needed more than websites—they needed leads, conversions, and real growth. To meet that demand, he expanded into Google Ads, built a high-performing team, and developed Clickx, a platform that helped manage clients and automate marketing operations. This innovation allowed his agency to scale nationally and internationally. Solomon created the 10X Framework, a growth philosophy rooted in doubling every aspect of business—from leads and sales to systems and results. It's not just a tactic, but a mindset—an ongoing commitment to solving problems, embracing challenges, and pushing past limits. The compounding effect of small, consistent wins creates exponential growth, and that's what the 10X mindset is all about. Through his agency, Solomon helps companies overcome the digital obstacles.With deep expertise in SEO, PPC, HubSpot, content marketing, automation, and analytics, his team empowers businesses to scale with precision. His “ALL-IN” philosophy—combining client dedication with expert strategy—delivers real, measurable success. During the show we discussed: AI-powered CRM transforms B2B lead generation. The 10X System redefines growth through automation. AI outreach delivers consistent, quality leads. Automation removes founder dependency. CRM aligns with each client's sales flow. Smart systems convert leads automatically. Unified tools connect ads, outreach, and CRM. Founders scale faster with less effort. The Home Run Offer keeps messaging aligned. AI enhances personalization and follow-up. Leads are scored and acted on instantly. Existing systems are optimized for growth. CRM insights fuel high-converting funnels. Clients achieve faster, sustainable growth. Resources: clickx.io
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from “just the marketer,” a label no one should wear, to business leader. The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable. In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets. Three Actions Behind Sandy's CMO+ Success: Mindset: Claim growth as the job and step closer to revenue through partnerships Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale Plus: How to choose a plus that aligns with company growth priorities How to juggle both roles with capacity planning and clear priorities How to protect brand integrity while telling a shared story with partners How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product Weighing a plus or already living one? You'll find proven moves here. If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro dive deep into the future of coffee over the next 18 months. They discuss the potential volatility in the coffee market, especially considering the impact of Brazil's weather conditions and supply chain disruptions. They highlight the potential of high prices, the importance of simplifying business operations, and the resilience of coffee demand. The episode also explores the possible ramifications of geopolitical tensions on the coffee industry. Don't miss this comprehensive discussion that offers valuable predictions and advice for coffee industry stakeholders.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list
In this episode, Judy Weber sits down with Dawn Grooters, the creator of the Hybrid Sales Advantage, to uncover how burned-out sales professionals can double their sales while working less. Dawn Grooters is an industry icon in relationship-driven B2B sales - starting out as a successful field rep before mastering the power of inside sales after the tragic loss of her son. Having generated well over $1 million in sales. she's the creator of the hybrid sales advantage -- the gold standard in helping burned-out sales professionals DOUBLE their sales, while working less (to actually experience work-life balance). Now, she equips sales professionals and companies with the same proven strategies to work smarter, sell more, and have a life worth living If you've ever wondered how to stop grinding and start selling smarter, this conversation shows you the roadmap. Take Dawn's Hybrid Sales Quiz: https://www.brokenvesselsales.com/hybrid-sales-5-minute-assessment Connect with Dawn: LinkedIn: https://www.linkedin.com/in/dawn-grooters-a8b480105/ Instagram: https://www.instagram.com/dawn_grooters/ Website: https://www.facebook.com/brokenvesselsales Next Steps: