Podcasts about Marketing

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and number 1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with AB testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results. Top 3 Value Bombs 1. Leveraging systems and processes make your life a whole lot easier. 2. Having a long-term mentality is always a winning mentality. 3. Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally. Get your FREE PDF Copy of Justin's book - Conversion Fanatics Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren't converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Tyler talks about why he stopped marking up subcontractor quotes and started charging a dedicated management fee instead. He shares how this shift helped him finally make money managing subs, offering a blueprint for small contractors to treat their time with the value it deserves. Show Notes:  Managing Subcontractors: The Secret to Profitability (0:00) The Evolution of Subcontractor Management Fees (2:16) The Importance of a Separate Management Fee (5:36) Examples of Markup and Management Fee Calculations (8:27) Justifying Higher Prices to Clients (15:53) The Role of Marketing and Sales in Small Contracting (16:11) The Future of Small Contracting (23:55)   Video Version: https://youtu.be/xCrmi-5-hn8   Partners:  Andersen Windows Buildertrend Velux Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media  

What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they're landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required). We also dive into Karla's own playbook: how she's built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever. LINKS: Karla's Facebook (https://www.facebook.com/karla.singson) Karla's Instagram (https://www.instagram.com/karlastefan/) Karla's Business (https://proximityoutsourcing.com/) Dennis Yu's “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/) Connect with generous global entrepreneurs (https://dynamitecircle.com/) Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) CHAPTERS: (00:00:13) Intro: Affordable Marketing for Scrappy Founders (00:01:29) Karla's Business Portfolio: From Flowers to Facebook Funnels (00:05:00) Why Founders Struggle to Delegate (00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels (00:12:59) Organic Facebook Marketing Still Works (Here's Why) (00:15:34) The 400% Revenue Trade Show Hack (00:18:29) How to Capture Leads by Commenting on LinkedIn (00:21:17) Why Most Founders Are Hesitant to Run Ads (00:22:50) The Rise of Hyper-Authenticity (00:26:30) Why In-Person Still Matters (But Not for the Reason You Think) (00:27:25) The '10 Industry Friends' Strategy for Rapid Growth (00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus) (00:36:30) The “Duh” Test for Business Ideas (00:38:46) Sales Calls: What Actually Works in 2025 (00:38:54) Building Rapport That Converts (No Cringe Small Talk) (00:41:23) Refunds, Guarantees, and the Power of Reputation (00:42:11) Lessons from a Business Partnership Gone Wrong (00:45:31) Why Golf Is the Best Business School (00:48:05) Playa del Carmen as a Business Base: Pros and Cons (00:52:37) Karla's Love Letter to DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) $1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin) Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) 50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

AI adoption requires strategic evaluation of existing tools. Greg Kihlström, principal of The Agile Brand, shares expertise on implementing agile approaches to marketing technology operations. He recommends thoroughly understanding current martech capabilities before investing in new AI solutions, as many existing platforms are rapidly incorporating AI features that marketers may be underutilizing. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this lively episode of Blue Collar Nation, Larry and Eric sit down with Jeff Jones—Director of Sales & Marketing and business coach at Violand Management—to unpack how trade businesses in the disaster restoration, HVAC, plumbing, and janitorial industries can thrive in today's slower market. Jeff shares his journey from family hardware stores to becoming VP of Everything Amazing, reveals why aggressive sales during downturns can lead to market dominance, and highlights essential future-forward skills: using AI, mastering financial KPIs, and building accountable, multi-generational teams. Plus, dive into Violand's signature training events—Executive Summits, business planning workshops, and targeted manager development programs—to fuel long‑term growth.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.

The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work effectively across both environments. He discusses prioritizing technical implementations like server-side rendering for LLM visibility, addressing measurement challenges in AI search environments, and adapting strategies based on how different platforms crawl and index content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group's Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!PARTICIPANTSErin Cox has almost two decades of marketing and development experience, primarily in the book industry. She previously worked with Simon & Schuster and Macmillan, was the director of development for World Book Night U.S., and has a master's degree in publishing from New York University. When Erin relocated to Nashville a few years ago, she experienced the other end of the marketing process while working at Parnassus Books. Since then, she's joined Ingram Content Group to help launch a consumer marketing services program for publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about how to get a discount on Google, Facebook, and Instagram advertising through the Ingram ID IBPA member benefit at https://www.ibpa-online.org/page/ingramidFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Send us a textIn this episode of the Private Practice Survival Guide, we discuss how to provide constructive feedback in a way that promotes growth, strengthens relationships, and enhances team performance. We explore feedback frameworks like the “sandwich method” and emphasize the importance of being specific, timely, and solutions-focused. The episode also highlights how creating a feedback culture improves overall morale and increases employee engagement. By mastering the art of delivering feedback, leaders can turn difficult conversations into opportunities for improvement and team success. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media's Marketing Expedition Podcast00:35 - 01:57 Ondar's Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.

Wrapping up a spectacular three-month run of live events at Legit Dogs + Ice, my guests for this special recording include Glory Days, Chris Otepka (Heligoats, Troubled Hubble), Chad the Bird, Alex Subak (badcandy) and comedian Eric Oren. Thanks to everyone at Legit Dogs for making these events and episodes happen - I had a lot of fun working on them and bringing them to life! **NOTE - LIVE MUSIC PERFORMANCES ARE ONLY INCLUDED IN THE VIDEO VERSIONS OF THIS EPISODE. Car Con Carne sponsored by Easy Automation: easy-automation.net Looking to transform your home, office, or business into a smart, seamlessly connected space? Easy Automation is a local business, headquartered in Aurora, Illinois, that delivers custom automation solutions tailored to your lifestyle. Whether you’re upgrading your home entertainment, streamlining your office tech, or enhancing the atmosphere in your restaurant or sports bar, they’ve got you covered. Their expert team designs and installs personalized systems—from smart lighting and climate control to audio/video distribution and robust Wi-Fi networks—all managed through an intuitive app on your favorite device. Easy Automation makes technology work for you—effortlessly, reliably, and always with your satisfaction guaranteed. Visit easy-automation.net or call Dan at 630-730-3728 and take control of your environment today! ## Check out Ninety Days in the 90s: A Rock N Roll Time Travel Story, the ultimate novel about the '90s and Chicago's music scene! Join record store owner Darby on her trip back to 1990s Chicago as she jumps on the Grey Line to time travel back to her carefree twenties, soaking up all the pop culture and rock n roll nostalgia you could ever imagine. To learn more, go to 90daysinthe90s.com or pick it up on Amazon.com or wherever you buy books. Also follow 90daysinthe90s on Instagram for tons of Chicago scene & alternative music related content. # TAG PUBLICITY is a Music & Event Publicity company that is freshly distinctive. TAG PUBLICITY is a full service entertainment PR, talent development, branding, digital Marketing, Social Media Management, project management, distribution, content creation, booking, public relations company currently headed by Evan J. Thomas - You can reach out to Evan anytime for any of your PR needs to EvanJThomasPR@gmail.com Follow TAG Publicity on Facebook, IG, and TikTok. ## See omnystudio.com/listener for privacy information.

Et si l'ennui était l'arme secrète des marques les plus performantes ?Dans cet épisode, on remet en question un mythe tenace : celui de la nouveauté comme moteur indispensable du marketing. Vous découvrirez pourquoi certaines marques préfèrent la stabilité à la surprise, et comment la répétition, loin d'être ennuyeuse, peut devenir un puissant levier de mémorisation, de confiance et de fidélité.On parle psychologie, stratégie de marque, et on décortique les codes des entreprises qui réussissent en misant sur la cohérence plutôt que sur le spectaculaire.Un épisode qui pourrait bien changer votre regard sur la créativité… et sur la constance.>> Téléchargez le guide le Kit de Cohérence de MarqueConstruisez une marque forte, rassurante et mémorable sans vous réinventer à chaque foisVous avez l'impression de répéter les mêmes choses dans vos contenus ?Bonne nouvelle : c'est exactement ce qu'il faut faire… à condition de bien le faire.Le Kit de Cohérence de Marque vous aide à :✅ Vérifier la cohérence de vos messages sur tous vos canaux✅ Identifier les points faibles de votre branding✅ Répéter efficacement sans lasser votre audience✅ Aligner tous vos points de contact avec votre promesse✅ Gagner du temps grâce à des modèles prêts à l'emploi---------------

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:

What if virality wasn't a tactic — but the entire product?In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn't raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.We cover:– Why virality is Cluely's moat– Building a brand-native AI interface– The Gen Z founder mindset– What most startups get wrong about attention– Why creators are the new product managers– Cluely's long-term vision for ambient AICluely is a glimpse at the next generation of startups,  where the line between product and performance is disappearing. Timecodes: 00:00 Introduction 01:07 Early Success02:02 Roy's Journey: From College Kid to Tech Universe04:37 The Turning Point: Harvard and Beyond06:57 Building Cluey: The Early Days08:27 The Viral Strategy: Mastering Algorithms13:56 The 50 Interns Experiment15:30 The Investment Journey: Roy and Bryan's Partnership19:20 Momentum as a Moat: The Future of AI Companies20:32 The Evolution of Product Strategy in the AI Era21:19 The Importance of Speed and Adaptability22:48 The Role of Distribution in Modern Startups24:26 Roy's Journey and Product Development25:25 The Power of User Data and Feedback26:58 Innovative Marketing and Distribution Tactics28:25 The Future of AI Integration and Translucent Overlays32:15 Controversial Marketing and Authenticity34:01 The Impact of Radical Transparency36:42 The Changing Landscape of Professionalism38:26 Concluding Thoughts and Future VisionResources: Find Roy on X: https://x.com/im_roy_leeFind Bryan on X: https://x.com/kirbyman01Learn more about Cluely: http://cluely.com/ Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

What if the ancient practice of drilling holes in skulls was actually an early attempt at emotion regulation? In this fascinating episode, Guy Kawasaki sits down with psychologist and neuroscientist Ethan Kross to explore how we can master our inner voice and harness our emotions as powerful tools.Ethan directs the Emotion and Self-Control Laboratory at the University of Michigan and is the author of two groundbreaking books: Chatter and his latest work Shift. He reveals why all emotions—even the uncomfortable ones—serve as essential tools for navigating life's challenges.Discover the three categories of "shifters" that can help you regulate emotions: sensory tools (like music and touch), attention deployment strategies, and perspective-shifting techniques. Learn about distance self-talk, strategic attention deployment, and why your emotional advisory board might be your secret weapon.From ancient trepanation to modern neuroscience, from family dynamics to Silicon Valley culture, this conversation unpacks the science behind emotional regulation and provides practical tools you can use immediately.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's show features: Vinay Shahani, Senior vice president, U.S. Marketing and Sales at Nissan USA Jason Graciano, General Manager at White Plains Honda Nate Brandt, General Manager at Ozark Chevrolet This episode is brought to you by Transunion – TransUnion brings clarity to marketing chaos by delivering a 360-degree view of your customer, helping you deepen your insights, accelerate your decision making, and better measure the impact of every marketing dollar. Visit ⁠https://carguymedia.com/transunion⁠ to learn more. Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ dealershipguy.com

Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post SessionSites Podcast Takeover – Words that Work: StoryBrand Framework in Therapy Marketing | POP 1223 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What if the biggest threat to your culture was the language you use?As your firm scales, the way you talk about the people on your team can either create clarity or chaos. In this solo episode, I share a painful but powerful lesson I learned while building Triad Partners—from an underperforming team member we were too afraid to let go, to 100+ A-players aligned to a clear mission.You'll hear the exact mistake we made, why we had to course-correct fast, and how shifting a single word completely transformed how we hire, lead, and hold people accountable.If you're trying to scale your business without sacrificing your team's trust or performance, this episode is for you.3 of the biggest insights from Brad Johnson …#1.) Why “Family” Sends the Wrong MessageCalling your team a “family” feels inclusive, but it clouds expectations. It creates hesitation when tough decisions need to be made and sends mixed signals about what's acceptable. Replacing “family” with “team” gives you the clarity and confidence to lead with consistency.#2.) Families Blur Boundaries but Teams Require ThemIn a family, you show up no matter what, even when standards slip. But in business, that thinking weakens accountability. Teams work best when expectations are clear, responsibilities are defined, and everyone knows what it means to pull their weight.#3.) Belonging Should Be Earned, Not AssumedIn a family, you belong by default. On a team, you earn your spot by aligning with the mission. This mindset shift helps you attract the right people, foster buy-in, and build a culture where everyone's rowing in the same direction.SHOW NOTEShttps://bradleyjohnson.com/122FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:

In this episode, we discuss the Crashlands 2 Update and the visibility tax. Marketing sounds easy: cut a trailer, toss up a post, and call it a day. But it's more like lining up dominoes; the trailer, localized assets, subtitles, blog posts, platform timings all have to be stacked just right. Miss the timing and it all topples over. It's not exactly chaos, it just feels like it.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:33 Intro00:50 Thanks to our supporters! (https://moneygrab.bscotch.net)03:20 Crashlands 2 Patch 1.2 Hardcore Scramble08:02 Trailer30:04 LocalizationTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this candid episode of the Note Closers Show, Scott Carson dives into the value of one-on-one coaching for note investors. He shares why their coaching program stands out and delivers results, focusing on closing deals and generating profits. Discover the key elements that separate effective coaching from empty promises and find out if one-on-one coaching is right for you.Here's what you'll discover:The Power of Closing Deals: Why focusing on closing notes matters more than just "talking" about them.Real-World Apprenticeship Experience: How Scott's early experiences shaped his coaching philosophy.Abundance of Opportunities: Debunking the myth that there aren't enough notes available for investing.Marketing is Key: Why marketing skills are essential for finding profitable note deals.Hands-On Coaching: The benefits of direct, personalized guidance and hand-holding through the deal process.Rock-Bottom Pricing: How direct connections and relationships lead to better note prices.Access to Asset Managers: Gaining access to a network of banks, servicers, and hedge funds.Raising Private Capital: Guidance and resources for raising capital from private investors.Coaching Program Structure: How the three-day workshop and 10 weeks of coaching calls are structured for success.Customized Strategies: The importance of tailoring coaching to individual strengths and weaknesses.Success Stories: Real examples of coaching students closing deals and achieving significant returns.Direct Communication: How you can communicate with Scott Carson via cell phone, email, and text.Avoiding Bad Deals: How one-on-one coaching acts as a safety net to help you avoid unprofitable investments.Homework and Accountability: The expectations and dedication required for success in the program.Coaching Program Investment: The investment for the coaching program along with payment options and flexible payment plans.Conclusion:Ready to stop talking about note investing and start closing deals? This episode is your guide to understanding the value of effective one-on-one coaching and whether it's the right path for you. Check the links below to book a call and explore your potential!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlström emphasizes the importance of continuous improvement and regularly questioning current processes to right-size technology stacks for optimal performance. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As drug abuse rises globally, organizations and governments are turning to preventive solutions. With over 450 active accounts across 24 countries, Intelligent Bio Solutions (Nasdaq: INBS) is making a significant impact through its Intelligent Fingerprinting Drug Screening System.In this interview, Doug Heath, VP of Global Sales, and Anna Turkington, VP of Marketing, discuss how the company is advancing portable, rapid, and pain-free drug testing using its fingerprint-based screening technology.They also share insights into Intelligent Bio Solutions' business model, growth outlook, market opportunity, and global expansion strategy.Find out more: https://ibs.inc/Watch the full YouTube interview here: https://youtu.be/qHeVoWcBU_U And follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that's exactly why it doesn't work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience's deepest concerns and questions. Learn how to make every post, blog, and video feel like you're reading your client's mind.

Marketing can often feel like a mystery, especially when it comes to getting real, measurable returns. And for those running boutique agencies, seeing firms land high-profile clients like Fortune 500 companies can spark the big question: How did they do that? In this episode, I sit down with Jhara Valentini of Valentini Media Group, whose client list includes iconic names like Louis Vuitton, Diane von Furstenberg, Goop, Disney, and Hello Sunshine. As her agency approaches its ten-year anniversary, Jhara shares how she's built a powerhouse team, created consistent results for clients, and turned dream accounts into lasting partnerships. We dive into her client acquisition strategy, what keeps clients coming back, how she defines success, and so much more. I walked away from this conversation energized and inspired—and I think you will, too. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I'm diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what's going on, why it matters to your business, and what you can do about it. If you care about growing your brand, staying relevant, and building trust in the age of AI, this is a must-listen.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Watch & Subscribe on YouTubeAre you blindly trusting your 401k to secure your financial future? You might be making a costly mistake.In this eye-opening episode of Wealthy Wellthy podcast, we dive deep into her wealth of experience in personal finance and investing, and offers a fresh perspective on building long-term wealth beyond traditional corporate retirement accounts.The main focus of this episode is debunking the myth that maxing out your 401k is the best path to a comfortable retirement. Krisstina explains why "matching, not maxing" your 401k contributions and diversifying your investments can lead to greater financial freedom. Krisstina emphasizes the importance of having control over your money and being an active, knowledgeable investor to maximize returns.Throughout the conversation, we dive into topics such as the limitations of government-controlled retirement accounts, the benefits of real estate investing, and the crucial difference between financial security and financial freedom. They also touch on the value of financial literacy and the need to calculate your specific retirement needs.Ready to take control of your financial future and explore investment strategies beyond your 401k? Listen to this episode of Wealthy Wellthy for actionable insights that could transform your approach to retirement planning and wealth building.Key Takeaways5:05 History of pensions and retirement plans10:52 Limitations and drawbacks of 401k plans16:46 Risks of relying solely on 401ks22:17 Match don't max: 401k investment strategy28:42 Options for investing outside 401ks34:24 Comparing different investment vehicles 40:48 Strategies for building wealth long-termMemorable Quotes"Retirement plans are based on a history that's not applicable today. We want to live to 100, maybe more. But these plans are not set up to live to 100, which means if we just rely on traditional retirement plans, it's very likely that we'll run out of money.""Match, don't max because you just want to take advantage of what the company is matching. But we don't want to max out everything that we can put into these types of programs.""To really build wealth and to build it powerfully, you might say, 'Hey, there's my neighbor. The estate wants to dump this property really fast. I can get a great deal on this house.' But wait, I can't touch that retirement income to take advantage of this opportunity."Resources Mentioned Vanguard (for index funds) - https://investor.vanguard.com/Connect with KrisstinaWebsite - https://wealthywellthy.life/Instagram - https://www.instagram.com/krisstinawiseYouTube - https://www.youtube.com/@krisstinawiseKrisstina's Book, Falling For Money - https://www.amazon.com/dp/0692560904/

As an introverted real estate agent, Ashley struggled to fit into an industry that seemed built for extroverts. She shares how she did. Find her at https://www.moveoverextroverts.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this episode of Builders Wanted, we're joined by Eric Helmer, Chief Technology Officer at Rimini Street. Eric shares his insights on how to modernize mission-critical systems without compromising performance. Learn about the misconceptions about tech modernization, the importance of agility and flexibility in tech stacks, and the shift from reactive to proactive IT roles.-------------------Key Takeaways:The importance of modernizing critical systems without diving headfirst into vendor-driven migrations to the cloud.Transparency in operations and involving end-users early in the process can build trust and ensure smoother transitions.By optimizing existing configurations and processes before implementing new technologies, organizations can achieve significant cost savings and efficiency gains.------------------- “ When you show organizations that you genuinely want to help them by showing them all the different options that they have in an agnostic way, it's a really best way to build fantastic relationships and keep that engagement simple and strategic. You have to figure out where you're going to spend your budgets. You have to take the emotion out of it. You gotta take tradition out of it and boil it down to data points that create obvious best choices.” – Eric Helmer-------------------Episode Timestamps:‍*(02:08) - How Eric defines his mission as a builder‍*(06:12) - One major shift in how IT leaders approach long-term transformation‍*(13:49) - How Eric keeps customer engagement simple and strategic ‍*(22:05) - A recent transformation Eric is proud of ‍*(28:19) - A low-profile change that made a surprising difference‍*(36:27) - One thing every CIO should start or stop doing‍-------------------‍Links:Connect with Eric on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios‍-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

In this solo episode, I share an unfiltered look at a tough season I've been in—a long-lasting funk that's affected my work, energy, and mindset. I open up about what led to it, how I'm moving through it, and the habits and changes that are starting to help. If you've ever felt stuck, off, or burned out, this one's for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/303CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

What price should you sell your course? It sounds like an easy question - but it's actually not. In this episode, get the scoop on how to think about the price of your course - and where to start with finding your perfect price. Get the full links and show notes at https://CourseCreatorsHQ.com/238 LINKS MENTIONED / RECOMMENDED   Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let's figure out your best partner plan to get traffic and find your students. Jump in now!    RELATED EPISODES   Catch the entire series: E237: Course Mkt Challenge #4 – Lost in a Sea of SamenessE236: Course Mkt Challenge #3 – You Didn't Fail. Here's What Happened with Your LaunchE235: Course Mkt Challenge #2 – The Messaging Mistake That's Costing You SalesE234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      7 Secrets to Better PricingYou Must Believe in Your Price!Leave Room for Specials and DiscountsPrice the Outcome, Not the ModulesMatch Your Price to Where They Are in the JourneyUse “Future You” AnchoringAdd a Higher-Touch Tier for Fast ROI BuyersDon't Be Afraid to Raise Your Price After First LaunchChatGPT prompt:  My online course helps [your audience] to [result/outcome]. Research 5 similar courses and share their prices and major selling points COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/   

Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement and visibility. He discusses the growing challenges of data attribution when users stay within search platforms, the importance of triangulating analytics to demonstrate SEO value, and why properly accounting for direct traffic is becoming critical for accurate organic performance assessment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWant to build a business moat so powerful competitors can't touch you—without the headache of chasing VC funding? Perry Marshall reveals a game-changing approach to market dominance that's hiding in plain sight.Marshall, author of "80-20 Sales and Marketing," introduces us to what he calls "Network Effect for Mere Mortals"—the overlooked feedback loops that transform ordinary businesses into unstoppable forces. Through the story of a roofing company that systematically cultivated review velocity, Marshall demonstrates how simple flywheels create compounding advantages that make your competition irrelevant. The conversation takes a fascinating turn when Marshall unpacks the AI opportunity most entrepreneurs are missing. Forget using AI as a fancy search engine—the real goldmine lies in creating proprietary knowledge systems that continuously improve. The companies already building these systems aren't just more efficient; they're establishing moats that will become increasingly impenetrable as time goes on.Perhaps most valuable is Marshall's explanation of the "Star Principle," a forgotten business framework from 1960 that explains why most businesses struggle despite good execution. His blunt assessment—"If your market is not growing and you're not number one, your life sucks"—cuts through the noise of conventional business advice. As markets shift from 80-20 to 90-10 distribution online, positioning yourself among the vital 10% becomes even more critical.Ready to stop exhausting yourself chasing marketing fads and build something with lasting power instead? Visit perrymarshall.com/podcast for special resources including his book that will transform how you see business fundamentals forever.

Watch out documentary on the Future of the CMO from this link

We welcome Sonia Hounsell, Founder of Fletcher Road Capital and the CEO & Co-Founder of FunkkOFF!® Inc., to share her experiences taking risks on her path to entrepreneurship.  She shares her journey creating the innovative brand, FunkkOFF!,  her appearance on the TV show Shark Tank, and how we can navigate and learn from taking risks to embrace them and start on our own path of growth, evolution and transformation.  Sonia Hounsell has deep professional experience in Management, Marketing, Branding & Entrepreneurship including C-suite leadership roles in Consumer Packaged Goods, Consumer Healthcare, McKinsey & Co., and Venture Capital. Sonia has been recognized with a number of awards including, a Gold Effie for the Stride® Gum Launch Advertising Campaign, named Advertising Age “Marketing 50” and was a Media Post (OMMA) Online Media, Marketing & Advertising) Winner for Advertising Creativity.  Sonia is Founder of Fletcher Road Capital and the CEO & Co-Founder of FunkkOFF!® Inc.. FunkkOFF!® a lifestyle brand company that is disrupting the personal and oral care category with innovation. In July 2021, FunkkOFF! launched their flagship product FunkkOFF! TeethRefreshers® the 1st and only two-in-one toothbrush and toothpaste that's reusable to keep your teeth white and fresh on-the-go. In February 2023, Sonia appeared on Shark Tank and received a deal from Robert Herjavec. FunkkOFF! has won a number of awards including the International Grand Prix Du Design Award for Consumer Products, a Gold Stevie® Award for Women in Business Start-up of the Year and a Silver Stevie® Award for International for Start-up of the Year. The brand has also been recognized for its unique innovation by leading press including NBC News, Travel & Leisure, Los Angeles Times, SHAPE, Real Simple and Essence, among others.  Please join us again as we continue our Warriors At Work conversations to guide us in transforming our personal & professional lives.     (3:44) Sonia shares her journey to becoming an entrepreneur.  (6:34) We learn more about FunkkOFF! and its early days, and what Sonia learned about herself along the way.  (9:54) What are some of the ways Sonia manages risk?  What works for her?  (10:59) What was the first year like, launching a brand new product and brand?  (12:40) How did Shark Tank approach her team and what was the process like being on the show?  (15:44) Sonia shares what she learned about herself, throughout the whole Shark Tank experience? (17:15) How did the business change after their appearance on Shark Tank?  (18:35) What are some of the triumphs she has experienced throughout this journey?  (20:51) What advice would Sonia share with new entrepreneur starting out?  (22:24) How did Sonia deal with people who might have doubted the path she was taking?  (23:50) How has Sonia changed from the beginning of her journey to now?  (26:05) What inspires Sonia?  (28:15) For anyone watching/listening, what does Sonia want you to remember?  (29:51) For the students and upcoming entrepreneurs, what is Sonia excited to see from the next generation?    Connect with SONIA HOUNSELLhttps://www.linkedin.com/in/sonia-hounsell-9185a32/ Subscribe: Warriors At Work PodcastsWebsite: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomberLinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

In this week's episode of the award-winning Tiger Talk podcast, join Northeast Mississippi Community College President Dr. Ricky G. Ford and Marketing and Public Relations Specialist Liz Calvery as Ford discusses the recent developments surrounding funding for Mississippi's community colleges. Ford outlines the $57 million cut made by the Mississippi Legislature and how institutions across the state are working to absorb and adapt to this significant budget shortfall. Ford also highlights the vital role that community colleges play -- not only in education but also in workforce development and economic impact across Mississippi. Ford emphasizes the value these institutions bring to local communities, the state economy, and to the thousands of students Northeast and the rest of the community colleges throughout the Magnolia State serve each year. Plus, stay updated on the latest in athletics, academics, workforce development, and more at one of the nation's premier community colleges. For those who may have missed an episode, all Northeast TigerTalk episodes are archived at https://nemcctigertalk.simplecast.com.--NEMCC--Information about Northeast Mississippi Community CollegeNortheast Mississippi Community College is a leading educational institution that provides comprehensive academic, technical, and workforce training programs to empower students and promote lifelong learning. With a commitment to excellence, Northeast Mississippi Community College fosters a supportive environment that prepares individuals for success in their chosen fields.For more information about Northeast Mississippi Community College, visit http://www.nemcc.edu.

This shouldn't come as a surprise but guess who gets what is being called the "golden share" in the Nippon Steel takeover of U.S. Steel.  If you guessed Donald Trump...you win!  This is the Business News Headlines for Wednesday the 25th day of June, thanks for being with us. In other news mortgage buyers are ordered to accept cryptocurrency.  The Budget Bill and the IRS made the news today.  The dating app Bumble is laying off workers and why. We've got the Wall Street Report and McDonalds responds to the newest boycott of its restaurants and why that boycott is happening.  Let's go. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

We just finished our 10th annual Hacking for Defense class at Stanford. What a year. Hacking for Defense, now in 70 universities, has teams of students working to understand and help solve national security problems. At Stanford this quarter the 8 teams of 41 students collectively interviewed 1106 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. – while simultaneously building a series of minimal viable products and developing a path to deployment.

But you can hire me though: https://socialbamboo.com-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Watch the YouTube version of this episode HEREAre you a law firm owner looking for strategies to build a better business? In this episode of Maximum Lawyer, Tyson interviews Jonathan Hawkins, an attorney specializing in advising law firms on business management and legal strategy. Jonathan shares practical insights on building strong client retainer agreements, protecting against associate turnover, and planning for partnership transitions. Jonathan shares some strategies law firms need to use to protect themselves when associates leave and take clients with them. One thing to embed in your processes is establishing partnership agreements with lawyers you hire. This is a way to outline stipulations as it relates to a lawyer leaving and taking a client. Though a client has the ultimate choice, it can be included in an agreement that a lawyer should not encourage their client to leave with them. As a firm owner, this protects your downside and provides you with some sort of protection when it comes to losing clients.Tyson and Jonathan chat about value drivers for law firms and how owners can enhance their practice when it comes time to sell. A big value driver for a potential buyer are the employees. If a new owner is looking to take over, having solid employees and a good leadership team will attract someone to jump in. It will make the transition much smoother and leave the buyer feeling confident in their decision. Another value driver are marketing systems. If your firm has great systems to market itself, someone will be more inclined to buy because they see the dedication that exists within the firm and how it presents itself.Listen in to learn more!2:17 Advice on foundational systems for new law firms4:09 Strategies to protect law firms when associates leave9:57 Common legal protections firms neglect28:27 Additional value drivers for law firms36:34 The importance of succession and incapacity planning Tune in to today's episode and checkout the full show notes here. Connect with Jonathan:Website Linkedin

VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Note Closers Show, Scott Carson dives deep into the world of note investing and reveals the secrets to identifying profitable deals! Learn how to avoid "skinny deals" that can drain your resources and maximize your return on investment. Whether you're a seasoned note investor or just starting out, this episode is packed with actionable insights.Here's what you'll discover:Understanding "Skinny Deals": Learn what makes a note deal too risky to pursue.Calculating Your Money Costs: Discover why knowing your money costs is crucial before making any offers.Funding Strategies: Get insights on lining up funding sources and avoiding deal cancellations.Real-Life Deal Analysis: A student's first lien deal is analyzed in Oklahoma as an example.Reverse Mortgage Considerations: Understand the unique aspects of investing in reverse mortgages.Foreclosure Timelines: Learn how to factor in foreclosure timelines for different states (specifically Oklahoma).Auction Strategies: Tips on when to bid at auction and what to expect.Property Valuation: Accurately estimating property value and repair costs.ROI Calculation: Calculating return on investment and the pros and cons of using investor money.The importance of interior and exterior inspectionsP&I Payments: How to analyze Principal and Interest payments and identify potential pitfalls.Marketing to IRA Investors: Strategies for outbound marketing and building investor relationships.Property Rehab Considerations: Balancing rehab costs with potential profits.Market Analysis: Florida example of understanding current market dynamics and avoiding overvalued assets.Conclusion:Don't get caught in a skinny deal! Tune in to learn how to run the numbers, understand the market, and build a successful note investing strategy. Check the links below for resources and note buying workshop details!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest