Podcasts about Marketing

Today we jump back 15 years to two back-to-back episodes of the PWTorch Livecast from July 7 and 8, 2010.On the July 7, 2010 episode, PWTorch assistant editor James Caldwell and co-host PWTorch columnist Pat McNeill includes discussion with live callers on TNA creative changes, Paul Heyman potentially working in TNA, could Heyman work with Eric Bischoff and Hulk Hogan, the previous night's NXT, breaking news report on WWE Raw ratings, who should replace R-Truth in the MITB PPV match, Nexus's future, predictions for the Raw GM, Carlito's interview on why he left WWE, and more.Then, in the previously VIP-exclusive Aftershow, PWTorch reader interest in the Raw GM angle based on our PWTorch.com poll, where Shane McMahon fit in the industry, alternatives to WWE, and more.Then on the July 8, 2010 episode, PWTorch editor Wade Keller and PWTorch senior columnist Bruce Mitchell, they start with a discussion on Bruce feature column on Brock Lesnar and Paul Heyman, including a discussion of Lesnar's marketing of himself and Heyman's role. Also, will Heyman end up in TNA? Plus live calls on a variety of subjects including the mystery G.M., WWE's banned moves, Triple H's surgery and planned return, how legends are portrayed, and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/wade-keller-pro-wrestling-podcast--3076978/support.

Watch the YouTube version of this episode HEREAre you looking to enhance your technology and social media knowledge so your firm can grow? In this episode of "The Guild Live Show," host Tyson Mutrux explores the latest in AI and technology. Tyson covers AI's impact on the legal industry and provides listeners with actionable social media strategies.Tyson shares some tips on how to use Google Gemini for meetings. For this app, you need to enable the Google Workplace integration and a few features, so everyone in your firm can utilize the tool. This will help ensure everyone has the same access and can use it the same way. Gemini can be utilized to provide summaries of your calendar, with details about meeting content and attendees. It can also be used to scan email threads to provide users with context for conversations that might help inform you prior to a meeting. It is a great tool if you are busy and need help with meeting preparation.Tyson provides some strategies that will boost engagement for law firms. For law firms who want more engagement, it is important to establish clear goals and develop value based content, in which consumers will learn something. Another thing to think about is developing good hooks for your content so viewers stay engaged and will click on your videos. The last strategy is to post three valuable posts a week, consisting of proof, story and conversation based content.Listen in to learn more!04:19 Prepping for Meetings with Gemini15:00 Pro Actor Use Cases & Features 18:45 AI Reducing Law Firm Usage 21:13 AI Adoption Predictions23:15 Social Media Strategy ThreadTune in to today's episode and checkout the full show notes here. 

sing high-ticket offers: Discover our proven “R.O.A.D.M.A.P” sales framework that's helped him close millions in mastermind sales, with authenticity and integrity.The logistics most people forget: From swag bags to sample day schedules, refund policies to waivers, Cary covers the behind-the-scenes details that ensure a smooth, safe, and memorable event.How to make sure your mastermind is profitable: Learn how to price your event smartly, build in buffers, and calculate your margins so your time and energy are worth it.Whether you want to host your first mastermind or level up your existing ones, this episode is your blueprint.Listen to the full episode now and start designing your dream mastermind today!Connect with Cary!InstagramFacebookLinkedinTwitterYoutube Get a copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful BalanceSign up for The Journey: 10 Days To Become a Happy Hustler Online CourseApply to the Montana Mastermind Epic Camping Adventure“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body actually needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental wellbeing all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

In this episode of Wrestling Soup, hosts dissect the frustrations expressed by Bill Goldberg regarding his retirement from WWE. They discuss the lack of build-up for Goldberg's final match against Gunther and debate whether WWE dropped the ball or if Goldberg himself was to blame for not doing enough self-promotion. The hosts also delve into AEW's decision to hold an event at the Aragon Ballroom, discussing the pros and cons of the venue and how it reflects the promotion's current status. Other topics include thoughts on the current state of AEW's roster, potential matchups, and a lighthearted speculative conversation on Goldberg possibly joining AEW. The episode wraps up with reflections on the handling of legacy wrestlers' retirements and what WWE could do better in the future.03:28 A Day in the Life of Tech Support09:27 The Big Bang Theory and Nerd Culture13:29 AEW's Venue Choices and Wrestling Culture25:10 WWE vs AEW: The Ongoing Debate45:15 Wrestling's Perception of Size46:01 AEW's Marketing and Fan Engagement55:59 Goldberg's Retirement Controversy58:10 WWE's Treatment of Retiring Wrestlers01:02:02 Comparing Retirements: Goldberg vs. Others01:10:32 The Future of Wrestling Retirements01:30:01 Final Thoughts and Show Wrap-UpBecome a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-soup--1425249/support.

This week's interview wasn't initially intended for the podcast and wasn't recorded that way (Brewing Industry Guide subscribers read it last month (https://brewingindustryguide.com/expanded-qa-lester-jones/)), but the topics are salient and the audio listenable, so we thought it would be an interesting change of pace. Lester Jones is the VP of Analytics and Chief Economist for the National Beer Wholesalers Association, and has some pretty deep data-driven insight into what is reality and what is just vibes in today's world of beer sales which he shares in this conversation. Throughout, we try to unpack what's actually going on, comparing anecdotal experience to real sales data, for a more accurate picture of the opportunities and challenges in today's beer world. This episode is brought to you by: G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across North America and beyond. With our 24/7 service and support, your brewery will never stop. Remote monitor your chiller for simple and fast access to all the information you need, and gain peace of mind your operation is running smoothly. Berkeley Yeast (https://berkeleyyeast.com). Berkeley Yeast bioengineers ordinary strains and make them extraordinary—enhancing the flavors you want and eliminating the ones you don't. Visit berkeleyyeast.com to learn more and start brewing with science on your side. Old Orchard (https://www.oldorchard.com/brewer): As breweries expand beyond beer into other segments like mocktails and CBD beverages, Old Orchard is here to help. We can formulate custom blends featuring specialty ingredients. More information and free samples are waiting at oldorchard.com/brewer. Indie Hops (https://indiehops.com) Lórien seamlessly combines traditional elements of European noble hops with an elegant twang of American modernity. Learn more about Lórien and the rest of Indie's varieties at www.indiehops.com. Indie Hops — Life is short. Let's make it flavorful. XTRATUF (https://xtratuf.com) XTRATUF has been making rugged and reliable boots for 75 years. Built for the harshest conditions, the Legacy Collection styles are oil, acid, and chemical resistant with a non-slip rated outsole. Be prepared for whatever comes your way and shop the latest XTRATUF boots on xtratuf.com. Veterans Blend from Yakima Chief Hops (https://www.yakimachief.com) The 8th Annual Veterans Blend from Yakima Chief Hop is available through pre-order! $1 from every pound sold of Veterans Blend will be donated to this year's non-profit Soldier's Angels. Plan ahead and place your Veterans Blend pre-order with Yakima Chief Hops at yakimachief.com. Brewery Workshop (https://breweryworkshop.com) If you're launching a brewery or acquiring an existing one, consider our brewery workshop and new brewery accelerator, September 14 through 17th in Fort Collins, Colorado. Over four days, we engage in panel discussions, technical brewery tours, networking, and small working group sessions that help you better understand and prepare for the challenges of brewery operation. Tickets are on sale now.

Tim Garza of Timmy G's Mobile Detailing started his new mobile detailing service recently and is looking to get more recurring clients ASAP. In this podcast I'm going to finding out exactly where he is at and then coaching him to be able to create a Facebook Ads and Instagram Ads campaign with very little followers.Facebook Page: https://www.facebook.com/profile.php?id=61578239219723Tim Garza-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Today's episode is a comprehensive training that I had with some closers in the San Diego area. From general tips to contract signing and referrals, I go through most of the things I do to keep my time with my customers as productive and valuable as possible.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

Today we're going to talk about your cell phone camera. I couldn't believe all the stuff my camera would do, and I haven't paid attention to it for a while. Screw The Commute Podcast Show Notes Episode 1015 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Cell Phone Camera 01:31 Learning more about your camera 03:10 Open camera fast, edit and crop pictures and set a timer 06:25 Slide over to Photo, Video, Time Lapse and Slow motion 09:04 Flipping the picture and shooting lots of frames Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Video Weekend - https://screwthecommute.com/videoweekend Using iPhone Camera Tutorial - https://youtu.be/KPy7KAe3oUM?si=4PC7-5czsQ7w3xfI Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Gimbal Part 1 - https://screwthecommute.com/1013/ Mobile Phone Gimbal Part 2 - https://screwthecommute.com/1014/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Discover what's working (and what's not) in restaurant marketing for 2025 with Bruce Irving of Smart Pizza Marketing. In this exclusive interview with Donald Burns, Bruce reveals the state of marketing today, underrated tactics that still work, myths around platforms like Instagram, and why culture, not checklists, is the hidden edge in restaurants.Whether you're opening your first shop or scaling locations, this episode is a must-watch for restaurant owners who want real-world strategies and behind-the-scenes insight into what makes top-performing pizzerias tick.Restaurant Success Summit: https://www.donaldburns.net/

Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can do right now. For decades, we believed that a "good job" was the ultimate security. A steady paycheck. Healthcare. Maybe a 401(k) with a match. But that model is falling apart in real time. I've seen this from the inside. I've been the employee. I've been the boss. I've been the guy who signed the layoff papers. When I was at Penton we went through three rounds of layoffs in 18 months and it was devastating for everyone involved. And this continues today but at breakneck speed. Here's the truth: no job is safe anymore...especially in marketing. AI is replacing entry-level marketers faster than we can track. Some agencies I know are in desperation mode. The only advice brand marketing teams get is to lean more into AI. Is that even the right strategy? And executive teams still don't understand what content actually does...until they decide it's too expensive (even thought it's not) and cut it. Here's the harsh truth: Most people following the “good job, good life” blueprint are broke, stressed, unfulfilled, and trapped. The old dream isn't dead because people stopped working hard. It's dead because the game changed and nobody updated the playbook. ----- This week's links: Dallas Cowboys NOT America's Team Joe Pulizzi's New Book "Burn the Playbook" Pre-Order ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

In the latest Marketing Over Coffee: Chris’ New Book Drops! Direct Link to File Get the Book Now! Almost Timeless – 48 Foundation Principles of Generative AI Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose? AI Hits the Trough of Disillusionment (also verb vs. noun) Don't wait until […] The post Encore: Chris’ New Book appeared first on Marketing Over Coffee Marketing Podcast.

Marketing is changing fast, and AI is fueling that shift. But here's the thing. If your marketing engine isn't built right, AI is not going to save it. In fact, AI just accelerates the mistakes and compounds them. Today, I'm going to walk you through how to use AI strategically in your marketing engine.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional placement. Strong brands do the same. They know where they belong and commit. Too many don't. They drift, hoping the market finds them. You've got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in Marni Puente (SAIC) and Sara Larsen (Wolters Kluwer Health), two marketers who've learned that positioning only works when it's clear, repeated often, and owned beyond marketing. They get into how to break the cycle of repositioning, earn internal trust, and lay the groundwork for durable growth.  In this episode:  Marni shares how a tight positioning strategy anchored SAIC's rebrand and became a decision filter across the org  Sara explains how to drive clarity in a matrixed enterprise, aligning stakeholders without watering down the message  Both guests reflect on the power of internal alignment as the real test of a strong position  Plus:  How to test positioning with internal and external audiences  Why simplicity is your signal when it comes to clarity  What positioning unlocks across marketing, sales, and culture  How to build buy-in that lasts beyond launch   Tune in to learn how focused positioning gives every team a north star and puts your brand strategy to work across the business.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes: https://jenvazquez.com/284-effortless-testimonial-gathering-for-service-providers-boost-your-marketing-with-kris-jones/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

John talks with Mike Pedersen — founder of the DecideFast app, strategic advisor to growth-minded CEOs, author of Dominate Your Market, Atomic Actions, and Man Awakened, high-performance coach for men over 50, entrepreneur, marketer, and proud dad and grandpa. [00:24] - Intro [00:56] - Mike's bio and backstory [04:01] - John's personal growth after divorce [06:48] - How Mike got into coaching men over 50 [10:38] - Mike's book: Dominate Your Market [12:21] - Book 2: Atomic Actions [15:01] - The sponge-and-water analogy [16:32] - Suffering in silence [17:39] - Book 3: Man Awakened [20:24] - Choosing healing and growth over bitterness or giving up [22:13] - “Stuck is a choice.” [26:17] - DecideFast app NOTABLE QUOTES: “For us to get to our purpose in life, it takes us going through the worst pain we've ever been through.” “You can't create a habit without the action before the habit. And you need to repeat the action multiple times to create the habit.” “Everybody love the platitudes. They love the clichés. They spend all day long on social media, hitting the like button on all the clichés… and they do nothing about it.” “Why do people jump on the mindset-motivation bandwagon, but they have not done anything from an action standpoint to move their life forward? Well, people feel like it's progress to listen to information, to read information. The brain gets a quick dopamine hit and says, ‘I got some information, so I'm feeling pretty good.'” “Information without action is nothing. It's a wish. It's a dream.” “We're in an overconsumption world, and I think now with AI, people don't need more information. Everybody knows what they need to do. But the excuses kick in, and 98% of the population will never do anything with the information.” “The darkest of times bring out the real person. You either confront them and move forward, or you go the other way — and that can turn out very, very badly in life. Or you end up miserable the rest of your life.” “Wisdom doesn't come when everything's great and sailing perfectly. You don't learn when you do something right. You only have the opportunity to learn when you do something wrong. That's called failing.” “Failing is a good thing. We should be encouraging people to fail. Failing means they're trying new stuff.” “Not everything we do in life is a choice.” “If I'm successful, it's because of me. If I'm not successful, it's because of me.” USEFUL RESOURCES: https://mikepedersen.com/ https://decidefastapp.com/ https://www.linkedin.com/in/mikepedersen/ https://www.instagram.com/michaeltpedersen/ https://www.instagram.com/decidefastapp/ https://www.facebook.com/mikepedersen https://www.facebook.com/getdecidefast https://x.com/mikepedersen https://x.com/decidefastapp Man Awakened: Rediscovering Purpose and Vitality After 50 (https://a.co/d/aAHCtao) Atomic Actions: Experience Transformative Breakthroughs and Unstoppable Momentum (https://a.co/d/gYzOol4) Dominate Your Market: NO BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want (https://a.co/d/j3wkZcG) CONNECT WITH JOHN Website - https://iamjohnhulen.com    Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    LinkedIn - https://www.linkedin.com/in/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Are you a successful financial advisor who feels overwhelmed by a messy to-do list, inconsistent processes, or being the bottleneck in your own business? This episode dives deep into what the Systems to Scale Group Coaching Program is really all about. If you've ever wondered whether it's the right fit for your stage of business—or how it can actually transform your practice—this is your go-to guide. Libby shares program structure, what kind of advisor it's perfect for, who it's not for, and real results from past participants.In this episode, you'll learn:Why this 10-month coaching program helps advisors shift from overwhelmed to organizedHow the pod-based structure builds community, accountability, and peer wisdomWhat core systems and processes are developed (like onboarding, client service models, SOPs, and more)Who this program is designed for—and who it's notThe level of support, guest contributors, templates, and resources includedWhether you're solo or have a full team, the Systems to Scale coaching experience is built to meet you where you are—and help you grow.Ready to finally feel less stressed and more strategic? Tune in and decide if this game-changing experience is the next right step for you and your business.Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Keywords:  Seth Spears, marketing, entrepreneurship, online business, wellness, podcasting, SEO, digital marketing, personal care products, business growth, business, marketing, audience, sales, wellness, health products, scaling, customer acquisition, entrepreneurship, product development, business scaling, supply chain, sustainability, consumer behavior, manufacturing challenges Summary:  In this conversation, Mitch Beinhaker interviews Seth Spears, who shares his journey from a humble upbringing in Bowling Green, Kentucky, to becoming a successful entrepreneur in the marketing and Wellnesse industries. Seth discusses his early career in collegiate admissions, his transition to digital marketing, and the founding of his marketing agency, Spears Marketing. He also highlights the growth of Wellness Mama, a health and wellness platform, and the challenges of launching his own personal care product line, Wellnesse. Throughout the discussion, Seth emphasizes the importance of understanding market needs, building an audience, and leveraging digital marketing strategies. In this conversation, Seth Spears and Mitch Beinhaker discuss the challenges and strategies of building a successful business in the Wellnesse industry. They emphasize the importance of having a loyal audience, the critical role of marketing, and the necessity of understanding customer acquisition and scaling challenges. They also delve into the significance of questioning industry standards and the impact of marketing on consumer choices. In this conversation, Mitch Beinhaker and Seth Spears discuss the challenges of scaling a business, particularly in the retail sector, where cash flow and inventory management are critical. They explore the importance of understanding financials and the impact of supply chain issues on manufacturing. The discussion shifts to sustainability, highlighting the growing trend of companies prioritizing eco-friendly practices and materials. They also address consumer behavior regarding recycling and the complexities of creating sustainable products in a market driven by convenience and cost. Takeaways Seth grew up in Bowling Green, Kentucky, and always wanted to own a business. He started his career in collegiate admissions but quickly realized it wasn't for him. Seth created a course to help homeschool students prepare for college. He learned web design and SEO to promote his consulting business. Seth transitioned to helping local businesses with their online presence. He co-created a health and wellness blog that became very successful. Seth's marketing agency, Spears Marketing, grew from helping friends and family. He launched Wellnesse Mama, which became a leading health and Wellnesse site. Seth emphasizes the importance of having an email list for marketing. He faced challenges in the personal care market but leveraged his existing audience. Cutting off email notifications helps reduce noise. Having a loyal audience is a significant advantage. Many businesses fail due to lack of audience understanding. Sales skills are essential for business success. Customer acquisition is a major challenge for growth. Research and development are crucial in health products. Questioning industry standards is necessary for consumer safety. Marketing heavily influences consumer choices and habits. Scaling a business requires careful planning and execution. Profitability from day one is vital for sustainable growth. [object Object] Titles From Homeschool to Entrepreneur: Seth Spears' Journey Building a Marketing Empire: Insights from Seth Spears The Evolution of Wellnesse: Seth Spears on Health and Business Navigating the Digital Marketing Landscape with Seth Spears Seth Spears: From College Recruiter to Marketing Mogul Sound Bites "I realized that I had a skill set." "We started a podcast for it in 2014." "Creating a loyal audience is crucial." "Sales is the highest paid profession." "Marketing shapes our consumer habits." "You can't companies the money to burn." "Retail is so much more cash intensive." "Direct-to-consumer model is so great." "You have to know your financials." "Sustainability is becoming a priority." "Bamboo is a more sustainable material." Chapters 00:00 Introduction and Setting the Scene 03:06 Seth's Background and Early Career 06:00 Transition to Marketing and Online Business 11:18 Building Spears Marketing Agency 14:19 Growth of Wellness Mama and Podcasting 17:09 Launching Wellnesse and Market Challenges 21:06 Cutting Through the Noise 22:04 The Importance of Audience 23:40 The Role of Marketing in Business Success 25:43 Sales as a Critical Skill 26:38 Challenges in Scaling a Business 30:39 The Journey into Wellness Products 32:51 Research and Development in Health Products 34:53 Questioning Industry Standards 38:10 The Impact of Marketing on Consumer Choices 40:03 Scaling and Distribution Challenges 42:00 Scaling Challenges in Business 45:05 Navigating Supply Chain and Manufacturing 48:04 Sustainability and Environmental Impact 55:03 Consumer Behavior and Recycling Practices

LISTEN TO THIS EPISODE IF YOU WANT QUICK ANSWERS TO BIG QUESTIONS ABOUT BRANDING, MARKETING & SCALINGToday's episode is pulled straight from a live Q&A inside the Small Business Café, my free community for podcast listeners. Every month, I sit down with real product-based business owners like you and answer the most pressing questions on growth, sales, strategy, and mindset.We're talking about:→ How to level up your brand→ Messaging that sticks with your audience→ Making the jump from handmade to full-time→ Navigating wholesale opportunities→ What it takes to expand and scaleIf you've ever wished you could sit down and get a straight answer from someone who's helped hundreds of founders grow their product-based businesses… this one is for you.And if you want to join our next monthly live coaching call, the link to the free podcast community is in the show notes!

Dr. Snyder discusses the challenges faced by dentists, emphasizing the "invisible prison" of a broken business model. He criticizes the dependency on insurance companies, which dictate fees and coverage, leading to financial strain and ethical issues. He highlights the need for better systems, a strong brand identity, and effective leadership to escape this prison. He also advocates for dominating the market, systematizing processes, and becoming a true leader to attract high-value patients and build a profitable, self-sustaining practice. Listen in!Thank You for enjoying this episode of Delusional: Winning the Weekly War of DentistryRESOURCES:Learn more about LEGIONSubscribe to DELUSIONAL: Winning The Weekly War PodcastWrite a Review on iTunes‎

Send us a textIn this episode of the Life Science Success Podcast, my guest is Ashley Scholz, the Vice President of Marketing at Vector Laboratories, who brings over 16 years of experience in medical devices, diagnostics, and strategic marketing. With a proven track record of driving growth, building high-performing teams, and optimizing commercial strategies, Ashley shares her insights on innovation in the life sciences industry.00:00 Introduction to Life Science Success Podcast00:47 Meet Ashley Scholz: VP of Marketing at Vector Laboratories01:21 Ashley's Career Journey and Experience04:52 Transition to Vector Laboratories06:16 Challenges and Learnings at WL Gore13:10 Building High Performing Teams16:08 Why Vector Labs?21:36 Vector Labs' Mission and Future Focus22:49 Marketing's Role in B2B Transition25:24 Supporting Scientists and Researchers26:35 Innovative Projects and AI Integration29:31 Impact of Recent Acquisitions31:12 Balancing Commercial Growth and Customer-Centricity35:14 Leadership and Organizational Insights38:56 Inspiration and Concerns40:47 Excitement for Future Strategies43:52 Conclusion and Final Thoughts

What if the door God has for you remains shut not because of opposition, but because you've refused to oil the hinges with humility and hard work?

In this episode of We Are, Marketing Happy, Jenny welcomes back Abby Davis, now leading Sales & Client Operations for Hedy & Hopp's Practice Marketing Division. Abby shares her journey as a returning team member and dives into how the agency has expanded to support smaller healthcare organizations, like specialty groups and critical access hospitals, with scalable, budget-friendly marketing packages. From foundational reputation-building and SEO to paid media and analytics, Abby and Jenny explain how Hedy & Hopp helps practices drive growth and stay competitive, even with limited budgets.Connect with Abby:https://www.linkedin.com/in/adavis513/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

This Podcast Is Episode 637, And It's About Pillar 1: Marketing - Attracting The Right Construction Jobs A Guide for Small Construction Business Owners (from Your Bookkeeper's Point of View) As construction bookkeeping specialists, we spend a significant amount of time analyzing the numbers behind small construction businesses—everything from job costs to cash flow to profit margins. However, here's the truth most contractors don't hear enough: Your profitability starts before the job even begins. Yes, it starts with the jobs you say yes to—and more importantly, the ones you should start saying no to. In this post, we'll break down what it means to attract the right jobs, how doing so can transform your business, and what practical steps you can take today to stop chasing work that doesn't serve you. First, Why Most Contractors Struggle to Attract the Right Clients Small contractors often accept every job that comes their way, especially when they're just starting or concerned about cash flow. But this creates several problems: Low-paying work that barely covers your costs Clients who delay payment or constantly push scope boundaries Traveling too far for small, unprofitable jobs A lack of consistency in your portfolio and referrals If this sounds familiar, you're not alone. But this cycle drains your energy and your bank account. And it makes your bookkeeping a mess—because when job costs are unclear or inconsistent, it's hard to see which jobs made money and which didn't. The Right Job: What Does That Actually Mean? The "right" job looks a little different for every contractor, but here's a basic framework: You're qualified and equipped to do it well You can complete it profitably (based on your costs and ideal margin) It fits within your service area It aligns with the type of work you want to be known for The client respects your time and process When all five of these boxes are checked, it becomes easier to plan, price, and deliver the work, and you'll often get paid faster and with fewer headaches. Why Your Bookkeeper Cares About the Jobs You Choose From our side of the books, here's what we see when you start attracting better jobs: Cleaner job costing data, because each project has a clear scope and budget Healthier margins, because the client isn't nickel-and-diming you Improved cash flow, because payments come in on time More predictable expenses, so budgeting and forecasting become easier That provides a solid financial foundation to build upon. So, how do we make that shift? 6 Ways to Start Attracting Better Jobs   1. Define Your Niche Clearly Clients won't know what to hire you for unless you tell them—clearly and often. Specializing doesn't limit your options; it sharpens your value. Do you focus on bathrooms, decks, additions, or full remodels? Do you serve residential, commercial, or both types of clients? Are your ideal jobs $5,000 or $50,000? Once you define your sweet spot, you can market smarter and spend less time chasing the wrong leads. 2. Price Your Work with Confidence (Not Emotion) One of the biggest mistakes we see is pricing based on "what you think the client can afford" instead of what the job costs you. That's how good contractors end up underpaid and overworked. With proper job costing and an understanding of your overhead, you can create bids that are both competitive and profitable. And here's the kicker: high-quality clients don't just want the cheapest quote—they want clarity and professionalism. Pricing with confidence attracts better clients. 3. Professional Estimates and Invoicing = Trust Want to stand out from the competition without spending a dime on ads? Use detailed, easy-to-read estimates with clear line items Include terms, timelines, and payment schedules Send professional invoices on time, every time This builds trust right away—and clients are more likely to choose you over "Chuck in a truck," who scribbles an estimate on a notepad. 4. Use Photos, Reviews, and Referrals to Tell Your Story People hire those they trust. And in construction, trust is often built through: Before-and-after photos Client testimonials Word-of-mouth referrals If you're not already collecting these, make it part of your post-job checklist. Ask happy clients for a quick review or permission to take a photo of them. Share success stories on social media and your website. Your work speaks for itself—but only if people can see it. 5. Simplify Your Online Presence You don't need a fancy website to get found—you need: A Google Business Profile (with updated contact info and service area) A few recent photos and reviews A clear description of your services This makes it easy for local clients to find and trust you. We've seen contractors double their inquiries just from a well-maintained Google listing. 6. Pre-Qualify Your Leads Your time is valuable. Before driving out for a quote, ask a few key questions: What's the project timeline? What's your rough budget? Have you worked with contractors before? Is the property ready for work to begin? These questions help you avoid tire-kickers and focus on serious leads. How Bookkeeping Supports Better Marketing Decisions Once you've improved your lead quality and project fit, your bookkeeping data becomes a valuable asset. You'll start to see: Which types of projects are your most profitable Which areas or clients tend to pay faster What marketing sources bring the best leads This allows you to double down on what works—and stop wasting time and money on what doesn't. The Payoff: Less Stress, Better Clients, Stronger Business When you start attracting the right jobs: You waste less time quoting projects that go nowhere You gain consistency in your income and schedule Your financial reports become easier to understand and use You build a brand that clients want to refer and return to It's not about doing more—it's about doing smarter. Need Help Getting Clear on Your Numbers? If you're unsure what your ideal job actually costs—or how to price it for profit—we can help. As construction bookkeeping specialists, we don't just categorize expenses; we also ensure that they are accurately recorded and accounted for. We help you understand: Job costing Profit margins Overhead Cash flow So you can build with confidence and say yes only to the jobs that grow your business, not drain it. Do you need help setting up your job costing system or reviewing your project margins? Book a free consultation, and let's ensure your books are aligned with the type of work you want to do. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Web Admin of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools including HubSpot, Teachable, Shopify, and WordPress.

Esta dicotomía entre el esfuerzo y el entusiasmo suele afectar nuestra carrera profesional, nuestros proyectos personales y nuestra salud mental. En este episodio, nos sumergimos en el debate que define cómo perseguimos nuestras metas en el mundo moderno. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Escríbenos a ayuda@helpimentoring.com mencionando el episodio y la herramienta que ofrecimos para que te la enviemos de regalo. Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Regularmente hacemos entre 2 y 3 Master Class al mes. 2. Con nuestros Facebook Live gratis. https://www.facebook.com/helpimentoring 3. Con nuestro grupo de Facebook de acceso a nuestros Coaches gratis: https://www.facebook.com/groups/helpicoachingcoaches/?mibextid=oMANbw 4. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

SUBSCRIBE TO MY YOUTUBE CHANNEL TO GET THIS CONTENT WITH VISUALS https://www.youtube.com/@AshBorland 

Today we're sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.In this session we're turning the spotlight on coffee competitions, exploring how they drive innovation, elevate barista skills, and help shape the future of our industry.Joining us is a panel of barista champions, trainers and world class judges: Julia Kuin, Barista Market Development Lead for Benelux at Oatly, Rose van Asten, Coffee Consultant & Specialty Coffee Association Barista Trainer, Lex Wenneker, Owner of Friedhats Coffee, and Zjevaun Janga, Owner of Ripsnorter Coffee Roasters.Credits music: "If You're Wondering" by Zana Messia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1752: Christine Comaford shares five neuroscience-backed strategies that help leaders engage their teams more effectively, reduce fear, and drive performance. By understanding how the brain reacts to leadership, trust, and communication, readers can unlock greater productivity and sustainable growth. Read along with the original article(s) here: https://smarttribesinstitute.com/5-brain-based-keys-to-engage-your-team-and-have-your-profits-soar/ Quotes to ponder: "Fear shuts down the brain's ability to problem-solve, be creative, and communicate effectively." "When we feel safe, we can innovate, take risks, and collaborate." "Leaders who foster safety, belonging, and mattering get the best performance from their teams." Episode references: The Talent Code: https://www.amazon.com/Talent-Code-Greatness-Born-Grown/dp/055380684X The Five Dysfunctions of a Team: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Lencioni/dp/0787960756 Drive by Daniel H. Pink: https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805 Your Brain at Work: https://www.amazon.com/Your-Brain-at-Work-Strategies/dp/0061771295 Learn more about your ad choices. Visit megaphone.fm/adchoices

Need to systemise your clinic? Start your free trial of Allie!https://www.allieclinics.com/Want to master time management in your clinic? Join Ben, Jack and Hannah as they discuss the importance of prioritising focus over merely seeking more time, with insights on effective time management strategies, including the Pomodoro technique. Hannah shares her personal experiences managing family and business without sacrificing her time, and Jack shares a story about a clinic owner's remarkable transition from working 60 hours a week to zero hours.Tune in for practical tips that can help you reclaim your time and enhance your clinic's efficiency.What You'll Learn:

Verkaufen? Gehört zum Business wie der Espresso zum Morgen.In dieser Folge bekommst du 10 starke Tipps, wie du deine Verkaufsgespräche verbesserst – damit du nicht nur redest, sondern auch abschließt.Egal ob du gerade gründest, schon selbstständig bist oder dein Angebot einfach besser platzieren willst – hier erfährst du, wie du dein Gegenüber wirklich erreichst.Mit ehrlichen Fragen, klaren Bildern, emotionaler Sprache und einem Abschluss, der sich gut anfühlt – für dich und für den Kunden.Und zwischendurch gibt's ein paar Storys, bei denen du vielleicht kurz schmunzelst – aber garantiert auch was mitnimmst.

WICT Wisdom's Stephanie Cobian is joined by guest Melissa Wallace, Co-Founder of Fierce Foundry and Co-Founder & Managing Director of Fivefoottwo Marketing.  Melissa Wallace shares her journey from a legal background to the entertainment industry, including her experience at DirectTV, A&E, and Superfly, as well as her founding of Fierce Foundry. Melissa has the need-to-know insights on current startup trends, particularly as they pertain to women-led startups, and the importance of backing and building female-founded businesses. Melissa shares some of the things she believes are the biggest challenges for startups, the importance of mentorship, and the role of female leaders.  Melissa has over 25 years of marketing expertise. She has held roles with brands such as Superfly, DIRECTV, A&E, and eMusic. In 2018, Melissa cofounded Fivefoottwo, a marketing collective dedicated to nurturing early-stage start-ups. Then, in 2023, she launched Fierce Foundry, the first-ever Femtech Venture Studio, designed to reduce and equalize the funding deficit for female founders. To learn more: Melissa: https://www.linkedin.com/in/melissahudsonwallace/ Fierce Foundry: https://www.thefiercefoundry.com/  The WICT Network's Mission: Empowering Women in Media, Entertainment, and Technology. For more information, visit: https://socalwict.org/

La afiliación existe para mil cosas, pero como un Media Buyer puede vivir de campañas de afiliación? Hoy explicamos desde el principio de que se trata este tipo de negocio para un Media Buyer. 0:00 Intro0:10 Miscelánea1:32 Nuestra Semana9:44 PPCCast+15:28 Noticias de la Semana22:09 Tema Principal57:46 Recomendaciones1:03:17 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/247-que-hacer-cuando-los-media-buyers-la-liamosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you've wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn't luck or timing—it's structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sales engines. To learn how to apply the YouTube Sales Scripting Framework, I interview Salma Jafri.Guest: Salma Jafri | Show Notes: socialmediaexaminer.com/675Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Properties for Sale on the North Side?  We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ============= Alex Diaz explains how he left his day job as a barber to successfully flip and wholesale real estate for a living at 24 years of age! Alex starts by sharing how he made the jump from being a barber to wholesaling real estate. He explains how he acquired his first property; a househack sourced off-market! Alex provides tactical advice on marketing directly to sellers to create deal flow. He talks about lessons learned from flipping and gets granular on the real estate market in Aurora and the surrounding suburbs. This is another motivating show with an investor thriving at a young age! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Alex Diaz, Bluestone Property Solutions Link: Alex Diaz's Instagram Link: SUCI Ep 335 - Aram Ghazaryan Link: The Art of the Deal (Book Recommendation) Guest Questions 03:16 Housing Provider Tip - Maintain and understand misusage of water hose spigots! 05:09 Intro to our guest, Alex Diaz! 10:38 Alex's first house hack sourced off-market! 14:24 Jumping into wholesaling and direct-to-seller marketing. 26:20 Marketing strategy and the 101 on Montgomery, IL. 29:11 Benefits of being around like-minded investors. 35:10 Lessons learned from flipping! 39:24 Alex's geographic areas of focus. 44:06 What is your competitive advantage? 44:31 One piece of advice for new investors. 45:14 What do you do for fun? 45:31 Good book, podcast, or self development activity that you would recommend?  46:04 Local Network Recommendation?  46:23 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2025.

In this episode of the Healthy, Wealthy and Smart podcast, host Karen Litzy welcomes Elizabeth Chabe, MBA, MS, CEO of High Touch Group and author of "The Giant's Ladder, The Science Professional's Blueprint for Marketing Success." Elizabeth shares her expertise in marketing within the science and technology sectors, particularly focusing on biotech and MedTech. She discusses the challenges faced by innovators in getting their ideas noticed and provides insights on how to market groundbreaking work effectively. Listeners will gain valuable strategies for building brand awareness and achieving market traction, making this episode a must-listen for health and wellness professionals looking to amplify their impact. Join Tara and Elizabeth as they explore the intersection of science, storytelling, and strategy in marketing. Time Stamps:  [00:01:43] Marketing strategies for science professionals. [00:04:33] CRISPR and corporate strategy. [00:10:58] Fractional wet lab space. [00:12:08] Storytelling in scientific marketing. [00:15:50] Founders and product-market fit. [00:19:24] Selling scientific products effectively. [00:25:20] Business strategy vs. marketing gloss. [00:29:43] Science marketing for founders. [00:34:40] Marketing strategies for researchers. [00:38:04] Philanthropic support for dog rescue. [00:39:19] Importance of mission in business. More About Elizabeth:  ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others.   As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group's holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space.  Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, robotics, and automation companies.  Since her first business venture at the age of nine, Elizabeth has built and overseen countless successful research programs and marketing teams. As the former senior manager of digital and strategic marketing at the Jackson Laboratory (JAX), she developed the marketing strategies for its mouse model portfolio, model generation (CRISPR), and in vivo contract research services.  Prior to joining JAX, she oversaw global communications for the Advanced Structures and Composites Center in Maine. There, she managed projects including the center's offshore wind research program, the largest research and R&D program in Maine's history.  Since 2018, Elizabeth has been a governor-appointed director of the Maine Venture Fund.  An inveterate traveler, she splits her time between the US and developing world communities. She currently resides in Mexico with her husband and rescue dogs.  Resources from this Episode: July 17th Jane Q&A Webinar High Touch Group Elizabeth's Website Elizabeth on LinkedIn Giant's Ladder Book   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A blank canvas. A single frame. The quiet hum before a film breathes life into a screen. But what happens after the final cut? How does a filmmaker's vision transcend the void and reach the hearts and minds of an audience? Today, we unravel this mystery with Danielle Raiz, a passionate advocate for creatives, whose work at Wix has been dedicated to empowering filmmakers and video creators.In this boundless digital age, content creation has become more than just an art—it is a language, a currency, a revolution.Danielle Raiz reminds us that the modern filmmaker is no longer a mere artist but an entrepreneur, an architect of their own cinematic empire. She shares how filmmakers can harness websites, digital marketing, and audience engagement to elevate their craft beyond the screen. "You have to engage with your viewers even before you start filming," she emphasizes. "You build your own website, create a teaser, and start talking to your fans. You share behind the scenes, updates, and teasers to create a buzz before your film is even out."A film, like a tree in the forest, may not make a sound if no one is there to hear it. Gone are the days when a filmmaker could rely solely on festivals and distributors. The power has shifted. Now, with tools like Wix, a filmmaker can craft their own digital home—a place where their work is presented with intention, where it is not merely another flickering light in the vast, crowded universe of content. The key is in visibility. "Your site is really your business card," Danielle Raiz explains. "When people talk to you, they'll Google your name. If they find a professional, beautiful online presence, it reflects on how they see your work."It is no longer enough to create; one must cultivate. Cultivate an audience, a brand, a presence. Marketing is not a necessary evil; it is an extension of the story itself. The best marketing does not feel like marketing at all—it is storytelling, an invitation, an experience.Danielle Raiz speaks of how major brands have already embraced this, turning advertisements into compelling short films. The lesson for filmmakers? Market your work as you would craft a scene—thoughtfully, purposefully, beautifully.Yet, beyond the artistry of marketing lies a fundamental truth: control. "For a long time, video creators had to play by the rules of streaming platforms," she says. "Now, everyone is chasing after great content creators. You have the power. You control the way your work is displayed, monetized, and shared. And that is an exciting time to be a filmmaker."We live in a time where technology shifts at the speed of thought. Virtual reality, interactive storytelling, live engagement—these are no longer distant dreams but tools at our fingertips. The game is no longer about who gets a seat at the table; it is about those who build their own table. And in this unfolding cinematic future, those who understand both art and strategy will rise.Become a supporter of this podcast: https://www.spreaker.com/podcast/bulletproof-screenwriting-podcast--2881148/support.

Elina Vilk, the President and Chief Business Officer of David's Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn

In this episode of Remodelers On The Rise, we're sharing a recent conversation where Kyle joined Curtis Lawson on the Your Project Shepherd podcast. Together, they dig into understanding financials, improving sales, building strong teams, and why coaching and peer groups can make all the difference. Curtis also shares some of his own hard-earned lessons as a remodeler and business owner. ----- Ready to connect, learn, and grow alongside other remodelers? Join us at the Rise Conference on August 5–6 for two days of practical insight, real conversations, and proven strategies to build a better remodeling business. Sign up here: https://remodelersontherise.com/rise/ ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways The RISE Conference is designed to energize and inspire remodelers. Kyle Hunt has a rich background in remodeling and business coaching. Many remodelers excel in their craft but struggle with business skills. Peer groups provide invaluable support and accountability. Financial literacy is crucial for business success in remodeling. Coaching can significantly speed up the learning curve for remodelers. Leadership skills are essential as businesses grow and evolve. Marketing is a necessary investment for business growth. Identifying the next right step is key for business improvement. Community support can help overcome common struggles in the industry. ----- Chapters 00:00 Introduction to Remodelers on the Rise 02:52 Kyle's Journey in the Remodeling Industry 05:26 The Importance of Business Skills for Remodelers 08:43 Upcoming RISE Conference and Its Benefits 11:25 Understanding Different Types of Business Owners 14:30 The Value of Coaching and Peer Groups 17:44 Financial Literacy for Business Success 21:46 Personal Experiences and Lessons Learned 24:38 Resources and Support for Remodelers 27:43 The Impact of Coaching on Performance 31:28 Understanding Financial Struggles in Remodeling 34:17 Sales Process Improvements for Success 35:41 The Importance of Marketing in Business Growth 39:43 Leadership Challenges in Business 46:47 Advice for Established and New Business Owners

What if one overlooked mineral could reboot your metabolism, slash pregnancy risks, and rescue you from burnout?  Dr. Carolyn Dean—MD-ND, author of The Magnesium Miracle, and RnA ReSet founder, spent 50 years solving women's mineral gaps with ultra-absorbable picometer magnesium. In this myth-busting episode, Dr. Dean exposes rampant magnesium deficiency, why farming, RO water, and “seven-form” pills miss the mark, shares a sea-salt hydration fix, and rapid-fires on eclampsia, thyroid stalls, carnivore gaps, and Big Pharma's supplement grab. If you've wondered whether magnesium is just another wellness fad or the missing key to female resilience, this conversation hands you the science, strategy, and soul to claim your mineral destiny. WE TALK ABOUT:  12:00 - The “laxative effect” that drove Dr. Dean to invent picometer-sized magnesium 15:00 - Using magnesium for preeclampsia 20:00 - Topical magnesium, high-dose needs, and weaning safely off Rx meds 22:00 - Hydration math: body-weight formula + sea-salt trick every woman should use 23:00 - RO filters, Baja Gold sea salt (code: BIOHACKINGBRITTANY) & remineralizing your water at home 27:30 - Nine minerals your thyroid must have (and how pregnancy strips them) 35:00 - The absorption lie: why most magnesium compounds stall in the gut 40:35 - Marketing hype: “seven forms” ≠ seven benefits 45:10 - Carnivore caveats: you'd have to eat brains & testicles to meet mineral needs 51:50 - How Big Pharma quietly bought the supplement aisle—and how to spot it 58:00 - Final note: “If you don't take charge of your health, someone else will” SPONSORS: Spark effortless cellular renewal and longevity with SpermidineLIFE (code: BIOHACKINGBRITTANY) —the clinically studied, easy-to-take caps that nudge your body's autophagy switch every day. RESOURCES: Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking. Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe. Explore my luxury retreats and wellness events for women. Shop my faves: Check out my Amazon storefront for wellness essentials. Dr. Carolyn Dean's website and Instagram LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

High price of land in India has made housing unaffordable for a majority of urban Indians, who have no option but to live in congested slums or unauthorized housing. While this is a burning issue for the public, it hasn't received enough policy attention. What can be a long term solution to provide good, legal and affordable housing to more Indians?This is our second episode with independent economist Prof. Gurbachan Singh on the issue of housing crisis in India. Prof. Singh has previously taught at many esteemed institutions such as Indian Statistical Institute (ISI), Jawaharlal Nehru University (JNU), and Ashoka University. He applies a macro-economics approach to dissect this issue from multiple dimensions.We discuss:* What is Unauthorised Housing* The need for an enabling policy* Land readjustment in existing cities* 100 new cities* Marketing to attract new networks* Market malfunctioning due to faulty policy* Politician and Developer Nexus* Pillars of a policy framework* Vested interest of land-holders* Redevelopment of DharaviOur previous conversation with Prof. Gurbachan Singh:Why is land so costly in India? ज़मीन के दाम की ज़मीनी हकीकतAlso, please note that Puliyabaazi is now available on Youtube with video.Related Links:The high price of land in India: The problem and the solution by Gurbachan SinghProf. Gurbachan Singh's website: hereRead Curated Hindi Articles here Puliyabaazi Playlist: hereYou can submit articles to us. Submission and Contest Guidelines are here:If you have any questions for the guest or feedback for us, please comment here or write to us at puliyabaazi@gmail.com. If you like our work, please subscribe and share this Puliyabaazi with your friends, family and colleagues.Website: https://puliyabaazi.inGuest: @gurbachan_econHosts: @saurabhchandra @pranaykotas @thescribblebeeTwitter: @puliyabaaziInstagram: https://www.instagram.com/puliyabaazi/Subscribe & listen to the podcast on iTunes, Google Podcasts, Castbox, AudioBoom, YouTube, Spotify or any other podcast app. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.puliyabaazi.in

In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and influence on household purchasing decisions, as well as Razorfish's "creator collab" program designed to meet the evolving demands of creator-centric marketing.

Sebastein discusses Game plan for launching in five new international markets with limited resourcesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jeff and Erin discuss: The power of building a team and bringing on the right clients.Taking the time to spend on your business, not just in your business. Reciprocity, compliments, and asking questions.Putting in the work every day to find your success. Finding a higher purpose than your comfort.   Key Takeaways: You need to invest in your business to grow your business. Marketing can be outsourced, but prospecting involves you.When you put things out into the universe, things will work out. Always have three different prospecting activities going at the same time. Prospects get to choose how they engage with you. The whole world is rooting for your success. There are so many needs in the world, and you are only limited by your imagination.   "If you can have a big enough why, and you and your spouse or your significant other can buy into that, then the late night hours of doing a seminar or going in on a Saturday to pick up a check or whatever, it starts to have purpose and meaning toward an end that you're trying to achieve." —  Erin Botsford Episode References: Zoe Empowers: https://zoeempowers.org/Connect with Erin Botsford:Website: https://erinbotsford.com/ Book - The Seven Figure Firm: https://erinbotsford.com/free-book/  LinkedIn: https://www.linkedin.com/in/erinbotsford/Facebook: https://www.facebook.com/theadvisorauthority/   Connect with Jeffrey Concepcion: Website: https://www.stratoswealthpartners.comContact: https://www.stratoswealthpartners.com/contactTwitter: https://twitter.com/Stratos_WealthFacebook: https://www.facebook.com/stratoswealthpartnersLinkedIn: https://www.linkedin.com/in/jeffconcepcion1/

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how sonic logos, those brief musical signatures lasting just five or six seconds, can boost brand perception and ad effectiveness as much as full-length background music. They explore optimal placement strategies that maximize emotional impact.Topics covered:   [01:00] "Small Sounds, Big Impact: Sonic Logos and Their Effect on Consumer Attitudes, Emotions, Brand and Advertising Placement"[02:00] How sonic logos differ from jingles[03:00] Happy versus sad sonic logos in testing[04:00] Placement matters: beginning versus end positioning[05:00] Primacy and recency effects in audio branding[06:00] Why so few brands invest in sonic logos  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Scott, S. P., Sheinin, D., & Labrecque, L. I. (2022). Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-06-2021-3507:contentReference[oaicite:0]{index=0}   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Donnigan, a seasoned virtual CMO and go-to-market strategist known for helping post-Series A tech companies scale with precision. With a background in video technology, streaming, and category design, Mark brings decades of practical insights to the table on what it takes to move beyond initial traction and build a sustainable growth engine.Together, they explore why so many engineering-led startups struggle to scale their marketing, what founders get wrong about hiring, and why understanding the customer journey is non-negotiable. Mark reveals the critical difference between volume and quality in outreach, the dangers of overvaluing brand-name hires, and how scaling today often means rethinking headcount in favor of better systems and tools.From real-world founder anecdotes to lessons learned from giants like Nvidia, this conversation offers a roadmap for any tech leader looking to evolve from early traction to market dominance—without wasting time or burning cash.TakeawaysMost startup marketing failures stem from brilliant founders not understanding how to build a market, not from flawed tech or product.Founders should remain hands-on in go-to-market strategy far longer than they think—often for years.Your best early-stage salesperson? You, the founder.Misalignment with customer pain is the root cause of ineffective messaging.Many engineering teams don't truly listen to customers or experience the product from their users' point of view.Messaging must evolve with the customer's buying journey; spray-and-pray approaches often backfire.Scaling doesn't always mean hiring—sometimes systems, automation, or refined processes are more effective.Hiring former big-tech talent can backfire; startup success demands scrappy, self-sufficient operators.Know whether your motion is sales-led or product-led to define how marketing supports growth.Talking to just 5–7 ideal customers can provide the clarity needed to realign your strategy.Founders should read Play Bigger—Mark calls it “the Bible of marketing” for tech startups.Tools like AI and agents can enhance output without bloating teams, especially in early scale stages.Chapters00:00 Intro: Why most leaders fail at hiring and marketing02:11 Meet Mark Donnigan: Virtual CMO for post-Series A tech companies03:49 Why founders struggle to scale marketing after traction05:36 When (and if) founders should hand off go-to-market efforts07:50 Diagnosing messaging failures and the role of listening11:12 Customer immersion: The missing link in product-market fit14:32 Slack, productization, and building for yourself15:48 Scaling marketing: What does “scale” even mean?17:18 Systems vs. headcount: Scaling smarter with AI and automation21:24 Messaging cadence vs. volume: Mapping to the buyer's journey24:27 Why marketing funnels fail and journey mapping wins25:48 The mistake of over-indexing on “big company” hires28:50 The inertia myth: Why prestige doesn't equal startup fit31:55 Mark's billboard advice: Get in the field, talk to customers33:27 How many customer convos are “enough” for clarity34:50 Favorite Book: Play Bigger and the power of category design35:57 How to get Mark's free marketing mini-books36:25 Outro: Better leaders build better companiesMark Donnigan's Social Media Links:https://www.linkedin.com/in/markdonnigan/Mark Donnigan's Website:https://growthstage.marketing/

In this episode of Big Shot, Harley and David sit down with Stephen Ross—real estate titan, Miami Dolphins owner, and the visionary behind Hudson Yards, CityPlace, and more—for a rare look inside his extraordinary life.From growing up in a two-family house in Detroit to transforming New York's Hudson Yards and Miami's CityPlace, Stephen's story is deeply shaped by the Jewish entrepreneurial legacy. Inspired by his grandfather, a Russian immigrant who built the largest independent oil refinery in the Midwest, and his uncle Max Fisher, a renowned businessman and philanthropist, Stephen saw early what was possible through grit, vision, and belief.He shares how getting fired set him on the path to starting his own business, why he's now building infrastructure in Palm Beach County to create South Florida's next “Silicon Valley,” and the stories behind owning the Miami Dolphins and bringing Formula 1 racing to Miami.We discuss the following: • How his grandfather built the largest independent oil refinery in the Midwest• Why getting fired was the best thing that ever happened to him• Why he believes New York is still the best place to start anything• Why he held onto CityPlace through years of losses—and how it finally paid off• His $1.5B asset sale before the 2008 crash• The infrastructure he's bringing to Palm Beach County to build a new “Silicon Valley”• Why he sold 1.5 billion worth of assets before the financial crisis of 2008• The story behind purchasing the Miami Dolphins• Why he turned down a $10B offer for the Dolphins, Hard Rock Stadium, and F1• How daily school drop-offs helped Stephen build a lasting bond with his daughters• His perspective on Jewish excellence in entrepreneurship and philanthropy• His advice for young entrepreneurs • And much more!—In This Episode We Cover:(00:00) Intro(02:47) Stephen's childhood in Detroit (05:15) Lessons and inspiration from his grandfather and uncle (17:00) Stephen's rocky start in Florida and struggles in school(22:35) How Stephen got into the University of Michigan and became a good student (27:13) How getting fired sparked his first business(34:40) Early business goals and the fundraising hurdles that led to bootstrapping(41:10) Stephen's diversification strategy (44:01) How Stephen found great people to work with (47:30) What Stephen loves about the real estate business (49:12) Why the 90s market wasn't ready for CityPlace (54:12) The story behind Hudson Yards and the Olympic stadium that fell through (57:50) Why Stephen says his latest project will be the most impactful (1:04:15) How to maintain momentum while building large projects (1:08:32) What it was like buying the Miami Dolphins (1:17:05) Why he brought F1 to Miami (1:19:25) Stephen's philanthropy and why giving back is important(1:23:40) What drives Jewish excellence in business and giving(1:26:00) How he built and maintained a relationship with his daughters(1:34:00) How he survived a tough time in the 90s (1:35:37) AI's impact on the future(1:37:10) Advice for young entrepreneurs and how he values relationships—Where To Find Big Shot: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bigshot.show/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigshotpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  • TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@bigshotshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigshotshow/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  • Harley Finkelstein: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/harleyf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • David Segal: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/tea_maverick⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Production and Marketing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://penname.co⁠

Now on Spotify Video! Podcasting isn't just content anymore; it's a tool to scale your business. After being rejected from radio, TV, and even her dream corporate job, Hala Taha launched the Young and Profiting podcast as a side hustle with no team and no solid plan. Today, she hosts a top-ranked business and entrepreneurship show and leads an award-winning social media and podcast agency on track to hit eight figures. In this episode, Hala shares how entrepreneurs and brands can leverage podcasting for business growth and reveals her blueprint for building a podcast empire from scratch. In this episode, Hala will discuss: (00:00) Introduction (03:24) Why Top Entrepreneurs Prioritize Podcasts (05:10) Leveraging Your Audience for Business Growth (12:25) Three Steps to Starting a Successful Podcast  (14:40) Monetizing Podcasts Without a Huge Following (18:09) Guest Networking: The $6 Million Business Strategy (22:49) The Four Key Principles for Podcast Growth (26:58) How Rejection Led Her to Become a Founder Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Goal Digger Podcast by Jenna Kutcher: bit.ly/TGDP-apple  The Russell Brunson Show by Russell Brunson: bit.ly/TRBS-apple  Financial Feminist by Tori Dunlap: bit.ly/FF-apple  Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Business podcast, Startup, Starting a Business, Passive income, Online Business, Solopreneur