Study and process of soliciting customers
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My guest today is Dara Khosrowshahi, the CEO of Uber. Before Uber, Dara ran Expedia for thirteen years. We start with why he took this job in 2017, and a big part of that story is Daniel Ek, who told him that life is not about happiness, it is about impact. We talk about what the chaos felt like on day one, and how his family leaving Iran when he was nine shaped the way he handles pressure today. We spend most of our time on autonomous vehicles and Uber's role as the demand aggregator in a world of physical AI. Dara explains why Uber is a supply-led company, what it will take to win, and why he expects many winners in AVs rather than one. We also discuss Uber's $10 billion in free cash flow, the push toward a single app for everything, and what he has learned from Allen & Co, Barry Diller and Reed Hastings. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at colossus.com/subscribe. ----- Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to ramp.com/invest to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, Vanta continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to vanta.com/invest. ----- WorkOS is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit ridgelineapps.com. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Timestamps: (00:00:00) Welcome to Invest Like The Best (00:02:29) Intro to Dara Khosrowshahi (00:03:37) How Daniel Ek Convinced Dara to Take the Uber Job (00:06:54) Bringing Order to Chaos (00:09:20) Managing Stress as a Leader (00:11:22) The Chip on His Shoulder (00:12:53) Parenting Lessons (00:17:01) Mandate for AI Adoption (00:21:21) Uber's Role in Physical AI (00:22:48) Winning the AV Demand Race (00:27:41) Partnering vs. Competing with Waymo (00:32:05) AV Success Unlocks New Markets (00:35:09) Why Drones Haven't Arrived Yet (00:36:27) Regional AV Rollout Differences (00:37:35) Uber Eats International Winning Formula (00:39:44) Key to Aggregating Supply Well (00:44:34) Adding Hotels to Uber Platform (00:50:46) Lessons in Marketing at Scale (00:52:59) Apps vs. AI Agents in Seven Years (00:54:08) What Dara Learned from Barry Diller (00:56:52) What Dara Learned from Allen & Co (01:00:09) Buybacks vs. Growth Investing (01:04:17) Lessons from Reed Hastings (01:05:49) The Kindest Thing
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
My conversation with Andrea starts at about 22 minutes in to today's show after headlines and clips Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous soul On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Andrea Jones-Rooy, Ph.D., is a data and social scientist, science educator, standup comedian, and circus performer. They are a professor and the Director of Undergraduate Studies at the NYU Center for Data Science, where they teach the flagship undergraduate course, Data Science for Everyone, as well as advanced courses on Natural Language Processing. Andrea is also a research consultant and keynote speaker for global Fortune 500 and tech companies of all sizes on how to thoughtfully integrate data science into achieving their goals, especially in the people analytics space. When they aren't doing those things, they perform standup, trapeze, and fire all over the world. Andrea hosts the podcast Majoring in Everything and is working on a book about why focusing on just one thing is overrated. Get in touch after the interview… • @jonesrooy on Twitter, Instagram, and TikTok www.jonesrooy.com jonesrooy@gmail.com Listen rate and review on Apple Podcasts Listen rate and review on Spotify Pete On Instagram Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on Twitter Pete Personal FB page Stand Up with Pete FB page Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll Buy Ava's Art Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing
Aujourd'hui dans cette nouvelle leçon, je reçois Léa Mispoulet, entrepreneure depuis 7 belles années.Après avoir développé une 1ère entreprise jusqu'à atteindre un million d'euros de chiffre d'affaires, Léa a pris une décision assez rare : arrêter une activité qui fonctionnait encore parce qu'elle ne lui ressemblait plus.De cette expérience est né un nouveau projet : accompagner des dirigeants déjà avancés qui veulent continuer à grandir sans sacrifier leur énergie, leur lucidité et leur liberté.Mais Léa se heurte à une difficulté subtile : comment proposer un service à des entrepreneurs qui n'ont pas toujours conscience de leur propre problème ?Dans cette leçon, on parle de positionnement, de confiance, de contenu et de conversion. On aborde aussi un sujet plus intime mais stratégique : la capacité à nommer ce qui ne va pas avant que le corps ou l'entreprise ne disent stop.Une leçon pour toutes celles et ceux qui accompagnent une audience exigeante, difficile à convaincre, et qui veulent construire une acquisition plus fine, plus juste et plus durable.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction : convertir une audience exigeante02:32 – Le parcours de Léa Mispoulet et sa première entreprise06:45 – Accompagner les dirigeants avant l'effondrement09:25 – Créer du contenu pour faire émerger la prise de conscience14:24 – Repositionner son message et construire la confiance18:34 – Faire descendre le prospect dans un vrai tunnel de conversion24:39 – Pourquoi la publicité à froid ne suffit pas pour une cible exigeante29:52 – Où retrouver Léa Notes et références de l'épisode Pour retrouver Léa Mispoulet : Sur InstagramSur LinkedInSur YouTubePour retrouver ma formation “Mon système pour ne plus jamais manquer de clients” : Sur Demian.education Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
320 / Jami and I are on a summer break, so we're sharing guest episodes we did on other podcasts. This week, it's my discussion with Joanna on The Creative Penn Podcast about low-key marketing.
What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move.
Standing out as a dental practice is easier than you might think — and thank goodness for that! Kiera gives three steps to find what makes you and your practice unique even when you feel like you're as vanilla as can be. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I hope you're having an amazing day. I am so excited to podcast with you. I get so giddy when I know it's podcasting day and I literally can't sleep at night. I get so excited for the next day and I just really want to make sure that what I'm delivering for you and all the different podcasts are exactly what you need because I do believe that my job in this world is to positively impact the world of dentistry and give you quick tactical tips that are going to change your life, change your practice and make you Remember why you chose dentistry. Dentistry should be fun, you guys. Owning a practice should be fun. And I know that it's not always going to be fun. I've accepted as a business owner, there's highs and lows, and that's just the flavor of business ownership that we sign up for. And so today I wanted to just give some quick tactical tips because I feel like so many of us are trying to figure out how can we stand out as dental practices without it being just about cost. There's so much more because we talk about marketing and you guys know my Achilles heel is marketing. Dun, dun, dun, dun, dun. ⁓ But it's really truly how can you be your own brand, your own fragrance, your own style, and yet still attract the patients that you want. And I think it's actually easier than you might think because we help practices all the time stand out for who you want. And what I found is the number one most important thing when you're looking at your practice is be true to who you are. I remember I was reading the book Traction. by Gina Wickman, guys know, shout out. I'm a big proponent of that book. do a lot of Dental A Team's version of traction. We have traction within Dental A Team. And, I remember at end of the book, they were talking about how, like, know thyself and be free as a visionary. And, ⁓ if that's who you are or you're an integrator, like know thyself and be free. And I think when it comes to your own practice, know thyself and be free and make sure it's what people want. And then make sure you're talking to those people. I think about, have some friends that are. are very into nature and them getting on the podcast, I'm probably not going to attract the same type of people that I attract. I want people that are driven, growth minded, entrepreneurs, people that are seeking that next level, people that want to have fun in life. That's who Kirita is and that's my style. That's my brand. And I remember when I started Dental A Team, I had some people tell me that, Kirita, there's absolutely no way you're going to be able to impact everybody across the nation and that's not going to work for you as a consultant. And I am so grateful and thankful that I stuck true to my gut. I struck two to who Kiera Dent is. And while at the same time I can say true to Kiera, I need to also know what the market's asking for. If I'm just here to talk kumbaya with you, I'm probably going to attract a different crowd. But the people who want to be with Kiera, who want to be a part of Dental A Team, it's crazy. At the masterminds, I look at our doctors and our office managers and they are very similar to who I am and who I am on the podcast. So if that resonates with you, come be a part of our community. you can reach out, Hello@TheDentalATeam.com or go to our website, book a call. I'd love to chat with you. And I do still vet a lot of the people coming into our company. And, ⁓ I want to make sure that you're a good match for us. And so I think when I'm looking at what can you do to stand out within your own practice and how can you compete? It's who are you and what makes you different. And if you don't know, go read your reviews, go read the Google reviews, go read to see. And if you read dental, interviews, they always talk about that. They're fun, that they're positive, that they changed my life, that they make dentistry so simple. That is Kiera Dent to the core. wanted to be the Dr. Seuss of systems. I wanted to make doctors and teams have easy profitability without it being hard. And so when I look at the reviews, that is true core to Kiera. So I want you to say who's true core to you. ⁓ And a good way to do this is to go back to what your core actually is. So go back to what the core values are. Why did you even start the company? When I go back and I look at Kiera Dent, like what were my three core fundamentals? You can ask Tiff this was the beginning of day one. Like it was fun, do the right thing and ease. from the beginning of time, it's always been what I've said. I said, if we're not having fun, I don't wanna do this. Like truly, it's a hobby for me, it's a good time. And now we've created into an incredible business. Do the right thing always. Like do the right thing for the customer, do the right thing for our team, do the right thing for our clients. Like that is what I want you to do. And I'm not gonna sit here and give you a rules of do the right thing. Like as a core individual, you need to have that to your core. To me, it's a, we over deliver. We always come to the table. Like I want you just to do the right thing. And that needs to be a moral compass for you. And then ease, I don't need people who make it clunky hard, all the different pieces, I need you to make it easy. And that's been my model since the beginning of time, I wanted everything to be easy, do the right thing and fun. That's Kiera's core, that's who I am. And so for you to go back and it's core values versus aspirational values. And so I really want you to look at what are the core of your company? And is that fulfilling? I remember there's dental office I opened, me and the doctor, her core was very edgy. would say edgy is probably one of our core values of that company. We were listening to Drake at six in the morning. Like that was our core and we wanted it to be this edgy vibe. were in downtown Denver. That's what we did and it attracted the right type of people. Now my parents, if they walked into that dental practice, there is absolutely no way in their right mind that they would want to stay there. But a lot of people in downtown Denver, we knew our avatar, we knew who we wanted. So we were going to attract that. So I really want you just to think of like, How can you stand out? How can you make sure that this practice feels like home to you? So step one is go back to your core of why did you even start this business? And let's make sure that that's really incorporated in everything you do. Number two, I want you to really make sure that who you are fundamentally is what you're branding and what you're speaking to. ⁓ And then make sure the third thing is you look to see what do patients really want and what are they valuing? So. I think so many practices, the reason you get lost in the mix is because you've just got standard marketing across the board. says like, we care about our patients. We have the exact same services listed. We've got generic online presence. There's nothing that identifies or differentiates you. There's a practice in California that I really love. And she said like, we love ⁓ changing the way people feel about going to the dentist. And I have another dentist who their tagline is to be the community, the, like the dentist that the community chooses. ⁓ And I have another office that's like to change the way people feel about going to the dentist. And another one is to just be your foodie dentist. Those people, you guys, I didn't even pull up my notes. didn't look at it before I got on the podcast. Those are ones that I can just rift, repeat, remember because they stand out to me. They're not just generic marketing. And so for you, what is it that makes you stand out? I've got a doctor and he called it, ⁓ I think it's called Empower Dentistry. ⁓ and I love that because his whole model is like empowering patients to be confident about their health, to be confident about their decision-making and really spend a lot of time educating his patients. So for you, like, what is that one thing for Kiera? You guys, I'm the Dr. Seuss of dentistry. I have a good time. have a lot of fun. I am not your standard consulting company. We do things very different at Dental A Team. I want people, we get the same type of results, if not better. But we do it in Kiera Dent's way. We do it in a fun way. We do it in a way that makes team members happy. Our job is to light people up. Life's my passion, dentistry is my platform. That's Kiera Dent. And if that doesn't resonate you, then you're not gonna be listening to the podcast. But if it does resonate with you and you're like, yeah, I wanna have the best life and I wanna have team that's lit up and I wanna do it in an easy way, not a hard way. You guys, I'm not cookie cutter. If you want standard scripts on how we do X, Y, we have them, but that's not gonna be where I'm going to lead from. We're gonna lead from what's your vision and your practice to what did the numbers tell us? Then we're gonna implement systems based on that information. That's how we operate. Most people are like, Hey, you want systems? Fantastic. Here are your systems. And I'm like, no, why am I coming in and giving teams more work? Like nobody wants that. What we want is what's the vision of the practice? What are the numbers tell us? Let's put systems into place that way. Again, it's all boiling it down to that ease, that simplicity that's going to guarantee results. So what is your clear differentiator? What's your clear identifier? And so when we have it, like, I don't want to be Chick-fil-A McDonald's. like competing across the board. I want something that's going to make you resonate. I've got holistic dentists and it's like full comprehensive health for their patients is what they want them to have total wellness of health. And you might say like, but Kiera, I'm just like, like, I just do dentistry. I just want to do dentistry and I'm very vanilla. Like there is nothing that stands out about me. I do bread and butter dentistry. It's very simple. Well, I'll say vanilla is very great ice cream that a lot of people like. How can we make your vanilla ice cream better than the next person's vanilla ice cream? So I just wanna highlight that no matter what you do, there is something that's your special sauce. There is something special and unique about you and your practice that's going to drive and resonate with other people. There's billions of people on the planet. You don't need all of them. You just need your core crew of people that want to come to you as a practice. So I would say, what is it of, how are you going to make sure people stand out to you? and looking back at your core values, looking back to why, what makes you, you go look at the reviews and make sure does that speak? And if it does, amazing, keep doing more of that. And if it doesn't, let's change that and revamp it a little bit so that way you do feel like it's home. I have had so many offices try to be something they're not, they're like, well, Kiera, everyone says I need to be on social media and I don't like it. Then don't do it. Like you can be at home, you can be there, you can still like. I am the silent dentist. Like don't like social media. Great. You're going to probably find people that don't like social media. So let's do flyers and mailers and other things that could attract people in. ⁓ Or find a team member that really is great at it so you don't have to do it. For me, you've got to show up a couple of times. That's part of being a business owner and I don't love it, but I'm going to be true to Kiera. You're going to be true to you. Be true to you because the thing is I want you to just feel like you're at home. When I get on the podcast, I get to just be Kiera. This is Kiera unfiltered. It's funny when people get on our practice assessment calls or like wanting to work with us calls and we're assessing to see, are you a good fit for us and are we a good fit for you? I'm sitting in my studio. Like what you guys see is where I work every single day. The microphone, I don't usually talk to people on a microphone, but I will pull it on over so people can see it. Like I'm just Kiera. This is who you get. I'm real raw. Someone asked me a very personal question on a sales call the other day and I was like, you know what? I am so grateful that you feel so comfortable to be able to ask me those questions. I'm Kiera. This is who I am. I always want people to feel like I'm just Kiera Dent from the block. Like I'm your next door neighbor. I'm the person who's not here to judge you. I'm here to give you a hand up. I'm not here to slap your hand, tell you you should have known that because you're a dentist. That's what I want people to feel. So I think it's a what's your core. And then also the second piece is what do you want people to feel when they come to your practice? Because that's going to help them laser in with you way more than anything else. So looking at those core values, how do you want them to feel? For me, it is a no judgment zone in Dental A Team. Our whole team knows this. You like nobody should ever, like I will not hire people that are snooty tooty attitudey. Like I'm just not here for that. That's not our culture. That's not our brand. That's not who we are. Our brand and our style is very much a come as you are, we love you we're gonna take you to your goal, your vision. I'm not here for everybody to get to the DSO world. I want you to live your best life. Your practice should serve you your needs in your life, not the other way around. But I will tell you, I did not have that refined on day one of opening this company. That has come over time of what do I want dentists to feel? What are people saying? What is it that sets me apart from other people? And I do believe that your practice and how you stand out is not a one and done check it off the box. My core, one and done. And as long as I don't deviate from that, I'm probably gonna be pretty solid. The second thing is who we are and our fundamentals, those have not changed. But how I talk to people, what I want people to feel when they come to our company. That's morphed and evolved. It's always been a no judgment zone, but I think it's become more and more and I market that more and more and I want people to just feel safe. I want people to feel seen. I want people to feel heard. I realize as business owners, myself included, as I morphed and evolved, gosh, that's something I wanted. You could start to listen in to what your patients say. Why do they choose you? And you might even have people that you trust a lot. I have asked certain people like, why did you choose Dental A Team over somebody else? 95 % of the time it's because we don't judge. We aren't cookie cutter. and we actually have been there, done that and do it successfully and we bring the team along. Those are typically the reasons people choose our company over someone else. And I always get energy, always. So I care, we love your energy. And I'm like, great. So they like a good time. They want somebody who's fun. That's my core value. So yeah, like we're getting it. But listen to why people are choosing you. Maybe it's the Google reviews. Maybe it's because you are the holistic dentist in your area. Maybe it's because all their friends and family trust you. Listen to that and brand with that. People will tell you if you will listen why they choose you, why you're the best in their opinion. And if that's your favorite patient, do more of that. That's how you're going to stand out. Again, you're not going for the billing and you're going for your niche community of people that want to come to you. ⁓ I know I've got a pediatric dentist. He's so popular, like one of the top of the top of the top and he's just himself and he shares his real life. Some of you may be like, that's not me. Again. You've got to do your differentiator based on who you are. If you're not loud and outlandish, don't be that online because they're going to come in and be like, it was a bait and switch. Like, wow, this person's dead in the water when I show up. Or if you're like dead in the water, but you're super outlandish in the practice, they might feel like, wow, that's very different. You need to have it where you guys are synced in. People feel like they can understand. People feel like they're on the same page with you. It feels the same. Like that's what branding is. This is how you differentiate is what our presence is online is who we are in person. And so I would just say, take an exercise today. Go through and figure out what on earth do we need to do to stand out in our crowd? Number one, what's our core value? What do we stand for? Who's the core? What is the core of who we are? Number two, what do we people to feel? Read our reviews, how do we want them to feel? And then number three, how can I do more of that and has it evolved over time? Those would be like quick, simple three steps, but make sure online presence matches in-person presence. In-person presence matches online presence. Our online presence is fun. There's dots, there's confetti, there's smiling, laughing people. That's not just pictures. When you're in an office, you're laughing your freaking head off. It's hilarious. We're having a good time because teams don't want to do hard. Teams don't want to have a non-fun. Why do I make the podcast? Yes, for a lot of value for you, but also for you to have your teams experience this before they even work with us. How can you test drive the car without test driving the car? Well, here's a great way to do it. How can people test drive your practice without doing it? How can they say, my gosh, of all the dentists out there, I wanna work with you. And then I'm gonna say this, and I know this is annoying and I'm sorry, but this is another piece that you're gonna stand out and it's through your Google reviews. You've gotta be kicking it over there. If you need, talk to Swell. Swell.co, I think is their website. Tell them Dental A Team sent you, get the best deal. Zeke and I have known each other for eight years and he has never changed the pricing on the people I refer to him, which thank you, Zeke. Shout out to you. Swell is the best one I've ever met. I know there's a ton of them out there. I have like vetted all of them. Best of the best of the best. So if you want a great one, like you've got to also be the best. And so I just did this with a team the other day ⁓ and I had all of them go leave reviews. I had all of them practice asking for reviews. And I taught them like, you can be the best dentist, but if you're not the best marketed dentist online, no one's gonna find you. And imagine me with my picket fence out there, like picketing, like save the teeth. If you're the best dentist in the best dental office, you have a moral obligation to save those teeth. People only have 28. Some might have 32, but most of us only have 28. And we only have one shot at that. And I believe that people deserve the best of the best. So you also have an obligation to get those reviews up, to ask your patients to leave your reviews, but that's gonna tell you how you stand out. Please also make sure you have fun. Do things that light you up. Marketing is like, my gosh, it's my least favorite thing to do. But I realized, Kiera being Kiera and just showcasing that is marketing. And I can have a truckload of fun with you guys on here. I can have a great time on the podcast. I can share all my wildest things. I can talk to you about whatever I want to talk to you about. And you can get to know Kiera, real Kiera. You can get to know Kiera Dent from the block. And that's where I realized like, this is fun for me. Now me going and making dumb social reels. Sorry, all you that love it. I'm not trying to diss on you at all. That's not a diss. I just absolutely loathe it. Like I would rather sit here and talk to you and give you like tactical tips than I would like making up a funny meme. I'm a freaking hilarious human, but I don't like staged humor and I don't have a great marketer next to me and it just feels hard. That's not something that I'm like, yay, marketing day. Now if I had a marketer who lived next door to me and they're like, hey, I got seven ideas for you, let's roll. I would freaking love it. But make sure it's something that you jive and enjoy. And if you don't love it and then people are gonna feel it. Now, that doesn't mean it's uncomfortable. You gotta get out of your comfort zone. But if you absolutely loathe something, you guys like, I... You have a marketer who did this and I felt like an idiot. I'm not good at remembering how to say things and being on script. Like I feel so dumb and so uncomfortable that I'd rather sit there and have you rift with me, like ask me questions like top, top dental softwares, top AI softwares, top practices, how they perform. What are the top five things that the most elite leaders do? I would rather do that. It's the same thing. I can still create reels, but they're conversations and topics that I know you guys want to hear. And I know you're going to have a good time hearing. and I know I can give you amazing value without you ever working with me. That's Kiera Dent's MO. So what's your MO? What drives you? And if you need a minute, go take like two hours at a Starbucks, figure out what your core values are. What do you want people to feel when they come to your practice? And then look to see what is the core? What are the things that light you up? Again, maybe that you're not perfect at. I love to give tactical practical. And like I said, that morphed over time. What do I people to feel has morphed over time. So maybe do a revamp. See how can we stand out a little bit stronger? and then ride it guys. Trust it, own it, embrace it, because the more confident you are in it, people are buying your confidence, they're not buying you. The reason people come to Dental A Team is because when I got on the podcast, you guys, I've been there, I've done it, I've seen it all, like you probably can't tell me something. I would love somebody to challenge me, bring me something I haven't ever heard before. But I have so much confidence that no matter which practice you are, where you're at, I know ways to turn your life around and your practice around and do it very quickly and easily. I'm that confident. That's what you're buying. You're buying my 10 years of being on the freaking road going into 500 plus offices. That's why people sign up with Dental 18 plus they love our energy. Yeah, I'm a good time. So let's do it fun and let's share all that experience. Why are people signing up with you? What is the confidence you have? Are you the best at doing those fillings? Are you the best at doing those crowns? Highlight that, get excited about it. People are buying your confidence and the more confident you can be through your reviews, through your online presence, the more they're going to spy you. It's not their dentistry they're buying. It's the confidence in you and your team. And if you can remember that, you will stand out of a crowd all day long. So I feel like I usually can do a quick wrap for you and like, here's the five things for you to take. Today, it's not, it's a rift. It's a, here are the ways that I see people stand out. Here are the ways that I've been able to stand out. Here's the ways that we've been able to change things for you. But I really feel like standing out is not about doing more. It's about doing the right thing that lights you up consistently. Getting on the podcast, do you know how many episodes I've recorded? Do know how many times I pushed play over here and said, all right, let's go? Consistency can out deliver flash in the pan. I have been doing this for seven years now. Seven years we've been talking together. Seven years we've been hanging out. Almost 10 years I've been traveling to offices. That's consistency guys. And doing consistency, doing the right things consistently. It's not about doing more. I didn't ratchet up our podcast amount, doing the same amount since the beginning of time, and that's still a lot. ⁓ But I think for you to stay consistent, speak your truth, people will come to you, I promise you. Don't think it's about doing more. Don't think it's about that. Just being aligned so where people can feel your true authenticity and your genuine love, people will buy that all day long. We're in a world inundated with noise and starving for wisdom. Be that different voice, whatever yours is. And if we can help you in any way, if I can be your cheerleader, if our team can like help you see the goodness in you, because sometimes it's hard to see the goodness in you. We do this with offices, we help them out. I've got a doctor right now in California and we're helping her see like how she's fantastic to drive more patients to her practice. So reach out, Hello@TheDentalATeam.com. Be proud of yourself. There are people that need you specifically. Not everybody wants you, not everybody wants Dental A Team, but the people who really do that resonate. They're going to find me and my voice. why I ask you guys to share because you're listening. Please share with other people just like you because odds are if you like me, your friends are going to like me and we're going to be able to help them change the world of dentistry. Same thing. If your patients like you, odds are they've got friends and family that are going to love you as well. Ask them. Don't be afraid to get the reviews from them. And for all of you, I'm asking you today, if you love the podcast, leave us a Google review. Go leave me a review share because I need more people like you listening to this podcast. I am on a mission to impact every single dental practice out there and to positively impact them and to change the world of dentistry in the greatest way possible. And I can't do that alone. I need you to share. So share and ask your patients to do the same, but it's very hard for you to ask somebody when you haven't done it yourself. So if you've never left a Google review or it's been a while, go leave Dental A Team at Google review. We'll put it in the show notes. It's very easy for you. ⁓ and the second thing I would ask is share us with somebody, share the podcast with somebody today, share this episode with somebody shared in a Facebook group. because you're gonna get more confidence and have your team do the same thing. You can have them listen to this episode, share with people, leave a review. I had an office, 10 people left me a review that day because they were having a hard time and feeling disingenuous asking for reviews. Get people comfortable, get people confident and they'll do it more often, same thing with you. And I'm a very easy person. Leave me a great review. You love the podcast, you're clearly giving your time to me. So leave a review, say how much you love it and then feel confident asking somebody and ask somebody today because more people need your dentistry. More people need you to change their lives. It's your moral obligation to show up, do the right thing, have fun and do it with ease. Did you like those core values? That was a nice wrap for all of you. Thanks for listening. I adore you. I'm here to serve you on any level I can. Reach out, join us at an event, come to our mastermind, whatever it is, do something today. Hello@TheDentalATeam.com. And as always, thanks for listening and I'll catch you next time on The Dental A Team podcast.
Hear about the long term relationship with Hiebing for marketing services for The Center for Black Excellence and Culture with Dave Floran, CEO, and Dana Arnold, Chief Growth Officer. Dr. Gee discusses how Hiebing helped articulate the story of The Center and share this visionary cultural space with the community. The team partnered in bringing the language and image of The Center to clarity and the public. alexgee.com Support the Show: patreon.com/blacklikeme Join the Black Like Me Listener Community Facebook Group
Watch the YouTube version of this episode HEREWhat happens when two successful law firm owners take the exact opposite stance on unlimited PTO and both have the results to back it up?In this episode, Tyson Mutrux sits down with Kevin Cheney and Billie Tarascio separately, so neither hears the other's answers to get the real, unfiltered truth about unlimited paid time off in law firms.Kevin Cheney has run unlimited PTO at his 37-person firm for 8 years. He's never denied a single vacation request. Zero abuse. Eight figures in revenue. He'll tell you exactly how he makes it work with KPIs, trust, and the right hiring strategy.Billie Tarascio tried it. She watched roughly 25% of her team take advantage of the policy, her A-players got fed up, and she eventually scrapped it entirely, replacing it with a progressive PTO system that gives employees up to 6 weeks off and a full sabbatical at 10 years.Same policy. Completely different outcomes. So who's right?In this episode, you'll learn:How Kevin built a culture where 100% of vacation requests get approved and no one abuses itThe 3 accountability pillars Kevin uses instead of tracking days: KPIs, client satisfaction scores, and anonymous peer reviewsWhy Billie says unlimited PTO attracted the wrong candidates and created a "cushiest job" reputationWhat actually caused Billie's A-players to revolt and how she handled taking the benefit awayWhether a tiered PTO system (unlimited for lawyers, structured for staff) is actually legalWhat both owners wish they'd known before implementing the policyWhether you're building your first firm or rethinking your benefits structure, this conversation will sharpen how you think about freedom, accountability, and culture.Highlights00:00 – Introduction: The Great Unlimited PTO Debate01:06 – Kevin Cheney: Why He's Been All-In for 8 Years03:39 – How Kevin Defines "Crazy" (Hint: He Doesn't Write It Down)07:18 – Why Employees Don't Always Believe It's Real10:05 – How Much Vacation Do People Actually Take?12:32 – Tracking PTO as a KPI?15:15 – The Hidden Advantage: No Payroll Tracking Headaches18:00 – Zero Abuses in 10 Years, Seriously19:06 – Has Kevin Ever Doubted the Policy?25:13 – The 3 Accountability Pillars That Replace Day Counting28:58 – What Kevin Would Do Differently31:21 – Kevin's Advice to Someone Who Tried It and Failed34:18 – Part 2: Billie Tarascio's Story36:02 – When Unlimited PTO Worked for Billie38:44 – When the A-Players Revolted42:19 – How Bad Did the Freeloader Problem Get? (~25%)43:07 – The Attraction Problem: Were You Hiring the Wrong People?48:04 – How Hard Was It to Take the Benefit Away?51:06 – What Billie Replaced It With (Up to 6 Weeks + Sabbatical)56:45 – Is Billie Ever Going Back to Unlimited PTO?58:00 – Billie's Message to Kevin1:06:01 – Final Advice for Anyone Considering Unlimited PTO
Click Here to Get All Podcast Show Notes!Most businesses think customer acquisition costs money, but what if you could get paid before a customer even buys? In this episode, Sharran explains how businesses can turn marketing into revenue instead of just spending on acquisition. He introduces the concept of negative CAC (customer acquisition cost) and shows how this approach transforms customer acquisition from a cost center into a profit center.Sharran highlights four big ideas: Acquisition doesn't have to remain expensive, trust changes customer behavior, combining multiple business functions into one system increases efficiency, and attention you own is more valuable than attention you rent. Using examples from workshops, memberships, and social media, he demonstrates how building trust assets before a transaction makes sales faster, easier, and more profitable.This episode provides insights for founders, marketers, and business leaders looking to optimize their customer acquisition, reduce friction, and turn marketing activities into tangible revenue streams.“Whenever one activity performs multiple economic jobs, your business will get dramatically more efficient.”- Sharran SrivatsaaTimestamps:02:06 - Understanding CAC and negative CAC04:27 - How paid workshops generate profit before a sale06:55 - Idea 1: Acquisition doesn't have to stay expensive09:30 - Idea 2: Trust changes customer behavior11:44 - Idea 3: Combine multiple functions into one system13:43 - Idea 4: Attention you own is better than attention you rent16:38 - Recap of the four big ideasResources:- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/- Acquisition.com - https://www.acquisition.com/- Board Member: ARC Multifamily Real Estate Investing - https://arcmf.com/- Board Member: The Real Brokerage - https://www.joinreal.com/Connect with Sharran:- Facebook - https://www.facebook.com/likesharran- Instagram - https://www.instagram.com/sharransrivatsaa/- X - https://x.com/sharran- LinkedIn - http://www.linkedin.com/in/sharran- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1- Threads - https://www.threads.com/@sharransrivatsaa
Welcome to another high-value episode of Money Monday! We are officially kicking off June and stepping into the high-stakes final month of Q2. As banks and hedge funds look to clean up their books and move assets before the mid-year mark, the note buying market is heating up with massive opportunities for savvy real estate investors. In this episode, host Scott Carson breaks down the mechanics of note investing, shares updates on recent institutional networking meetings downtown, and dives deep into a brand-new three-note tape that just landed on his desk. Whether you are looking for predictable cash flow, substantial underlying equity, or unique commercial real estate angles, this breakdown illustrates exactly how to analyze real estate debt for maximum return. Tune in to find out how to evaluate seasoning, handle arrearages, run due diligence, and use consistent marketing to raise private capital so you can close more deals. Key Topics CoveredThe Q2 Banking Clean-Out: Why June is historically a prime month for buying performing and non-performing notes directly from financial institutions and hedge funds looking to offload assets. Evaluating the 3-Note Tape: A comprehensive walkthrough of a newly received tape featuring clean, owner-financed assets with strong underlying equity. Deep Dive: Orange, Texas Residential Note: Analyzing a 2-bedroom, 1-bath single-family asset with five plus years of seasoning, carrying a 16% cash-on-cash return, and bought at a deep discount relative to market value. Deep Dive: Lorain, Ohio Residential Note: Looking at a 2-bedroom, 2-bath property with nine months of seasoning that boasts a projected 14% cash-on-cash return. Deep Dive: Melbourne, Florida Commercial Note: Exploring the unique advantages of a 3,700 sq. ft. commercial medical office asset on the Space Coast featuring an active operating tenant, an 8% interest rate, and a lucrative upcoming balloon payment. Navigating Arrearages and Lender Advances: How to review servicer notes, quantify property tax advances, and structure repayment plans to boost your overall ROI. The ROI of Property Inspections: Why spending $85 to $100 on quick occupancy checks and exterior BPOs saves thousands during due diligence. Marketing for Capital Raising: Practical tips on staying consistent with email blasts, social media, and drip marketing to attract passive investors ahead of mid-year quarterly financial statements. Conclusion & Call to ActionReal estate note investing allows you to become the bank, yielding predictable passive returns without the hassles of traditional property management. If you want to review the exact tape discussed in today's episode, it is officially live in our Basecamp group for our community members! Are you ready to take your real estate investing business to the next level? Don't forget that our next two-day Note Buying for Dummies Workshop is happening soon, followed by our extensive 7-week training series focused on marketing for private capital. Check the links below to secure your seat, grab your community discounts, or schedule a strategy call. Go out, take some action, and we will see you at the top!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet Signed Up For the Next Note Buying Workshop HERE!
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA), to discuss the forces reshaping modern marketing. From media transparency and measurement to AI adoption and talent development, Bob shares his perspective on the challenges marketers must navigate today and the opportunities that will define the industry's future.Bob reflects on the industry's progress toward greater transparency, the role collaboration plays in solving complex challenges, and why he believes AI can help marketers make smarter, more informed decisions. He also shares his thoughts on navigating uncertainty, developing future talent, and what marketing leaders should prioritize as the industry continues to evolve.Key takeaways:Media transparency and measurement remain critical challenges for marketers seeking greater accountability.AI can help uncover inefficiencies and improve decision-making, but organizations must be prepared to adapt.Solving the industry's biggest challenges will require collaboration across brands, agencies, platforms, and partners. Hosted on Acast. See acast.com/privacy for more information.
DAMIONCarnival Corporation's data breach exposed personal data of nearly 6 million customers: An April social engineering attack on an employee account compromised names, dates of birth, and government-issued ID numbers. WHO DO YOU BLAMESkills: Technology & Cybersecurity: Experience with information technology and cybersecurity matters is increasingly important to mitigate the risks our business faces, promote innovation and maintain a competitive edge in a rapidly evolving technological ageLeast represented 5/11CEO Josh WeinsteinNO: at Carnival since 2002, started as General CounselSir Johathon BandNO: First Sea Lord and Chief of Naval Staff, the most senior officer position in the British Navy (2006 to 2009, when he retired); Admiral and Commander-in-Chief Fleet (2002 to 2006); Served as a naval officer in increasing positions of authority (1967 to 2002)Jason CahillyNO: CEO Dragon Group LLC, provides capital and business management consulting and advisory services worldwide; The NBA: CFO & Chief Strategic Officer; Goldman Sachs: Partner; Global Co-Head of Media and Telecommunications; Head of Principal Investing for Technology, Media & TelecommunicationsNelda ConnorsNO: CEO/Chair Pine Grove Holdings, a privately held investment company; CEO Atkore International, manufacturer of electrical, safety and infrastructure solutions; VP Eaton Corporation, electrical and automotive supplierLaura WeilNO: Founder Village Lane Advisory LLC, specializes in providing executive and strategic consulting services to retailers COO New York & Company, women's apparel and accessories retailer; CEO Ashley Stewart, women's apparel retailer; CEO Urban Brands, apparel retailer; COO AnnTaylor Stores, women's apparel retailer; CFO American Eagle Outfitters, apparel retailerAudit Committee: Oversee management's risk assessment processes to identify principal and emerging risks, including financial, IT, cybersecurity and non-HESS operational risksLaura Weil*: NOJason Cahilly: NOJeffrey Gearhart: NOWalmart Corporate Secretary and lawyerStuart Subotnick: NOCEO at Metromedia Company, wireless/communications, until 2010; Carnival director since 1987 Health, Environmental, Safety and Security Committee: Oversee management's processes to identify principal and emerging health, environmental, safety, security and sustainability-related risks, including those related to ship operations and cybersecurity, RAAS health, environmental, safety, security audits, IAG and external investigations into significant ship incidents, and health, environmental, safety, security-related hotline complaints, and assess the steps management has taken to minimize such risks.Sir Johathon Band*: NONelda Connors: NOHelen Deeble: NOFormer CEO P&O Ferries Division Holdings, shipping and logistics businessKatie Lahey: NOExecutive Chair Korn Ferry Australasia, leadership and talent firmMicky Arison (75%): Exec Chair and former CEO and 7% stockholderThe CEO Pay Ratio1,063:124 retail CEOs made as much in a day as their typical employee earned in a year — and a big one didn't. WHO DO YOU BLAMEThe separation of CEO and Chair: Hamilton E. James Chair/Ron Vachris MMNot uniqueOnly 50% of the board is men. WTF?uniqueOne share = one voteNot uniqueState of HQ = WashingtonAlso StarbucksState of Inc = WashingtonAlso StarbucksPledge of allegiance to stakeholdersCostco generally has: Higher wages; Better benefits; Lower turnover; Higher sales per employee.Industry-leading employee compensation AND Self-imposed low-margin pricing philosophyWalmart only low-margin pricingOther comps:Todd Vasos of Dollar General, Shane O'Kelly of AutoZone, Gerald Morgan of Texas Roadhouse, Jack Sinclair of Sprouts Farmers Market, William Stengel of Genuine Parts Company, Michael Creedon of Dollar Tree, Ronald Sargent of Kroger, Lauren Hobart of Dick's Sporting Goods, Joshua Kobza of Restaurant Brands Inc., Kecia Steelman of Ulta Beauty, Scott Boatwright of Chipotle, Ted Decker of Home Depot, Bob Eddy of BJ's Wholesale Club, Corie Barry of Best Buy, James Conroy of Ross Stores, Chris Turner and David Gibbs of Yum Brands, Chris Kempczinski of McDonald's, Marvin Ellison of Lowe's, Brian Cornell of Target, Ernie Herrman of TJX Companies, Doug McMillon of Walmart, Brian Niccol of Starbucks, Hal Lawton of Tractor Supply Co, Laura Alber of Williams-SonomaFigma Gets an Activist Investor. Exhibit A on Why Companies Don't Want to Go Public. Figma's first year as a public company hasn't gone well. Findell Capital Management said it needs to take steps to shed its unwarranted reputation as an artificial-intelligence “loser.” WHO DO YOU BLAME?Figma founder and CEO Dylan Field: Owns 10% of shares but 72% of voting power: Class B shares worth 15 votes per shareDylan owns 158 Class A Shares (or 0.00003556% of 444,278,887)And Chair$5B net worth$865M total summary compensation in 2025; $91M in 2024Nominating Agreement:Figma must nominate Dylan Field to be a director and include him in the proxy statementThe company must use its resources to back him up and actively convince other shareholders to vote for him In response to a question about how he was going to change the world, Dylan said he was going to build better software for drones.Bro fest sausage party2 of 9 directors are womenTop 5 NEOs all dudesPeter ThielForced Dylan to drop out of Brown for a dumb fellowshipVC Blowhardiness on the BoardVC dude John Lilly (Greylock): Lead Independent Director2nd longest tenure (2014)Member of the Audit Committee; Member of the Nominating Committee (only Lilly and Rimer)VC dude Andrew Reed (Sequoia)Director at debt-maker Klarna Group (also way down since IPO): down roughly 54% from its initial $40.00 IPO price, and down nearly 68% from its all-time highMember of the Compensation Committee (which modeled Dylan's pay package after Elon Musk)VC dude Danny Rimer (Index Ventures)Director since 2014B.A. in History and Literature from HarvardMember of the Compensation Committee (which modeled Dylan's pay package after Elon Musk)Member of the Nominating Committee (only Lilly and Rimer)Luis von AhnDuolingo co-founder and CEO2025: shared an internal email outlining Duolingo's new "AI-first" strategy where Duolingo would “gradually stop using contractors to do work that AI can handle”Stated that "AI is a better teacher than humans" and that the future role of teachers would be reduced to providing "childcare."Blamed the controversy on a "lack of context" in his original statements"AI-First" memo goes viral: $389; today $118MATTDanone, Starbucks shine in methane-reduction rankingDanone is the only company in the group aligned with the Global Methane Pledge, an initiative backed by 150 countries that targets a 30 percent reduction in global levels of the gas by 2030. The French multinational also leads the pack in progress toward its target, having come close to hitting it five years ahead of schedule.WHO DO YOU CREDIT?Chair of the CSR committee Lise Kingo (9% influence), one of three directors tagged as merit directorsmaster's degree in Responsibility & Business from the University of Bathbachelor degrees in Religions and Ancient Greek Artbachelor's degree in Marketing and Economicscertificate as International Director from INSEADEx Novo Nordisk environmental affairs, internal audit, compliance, human resources, communication, branding and sustainabilityHelped create the UN SDGs and the UN Global CompactSomehow only bats 559 on carbon intensity (career) and 415 for scope 1/2 (career)Also, using deference metrics, the ONLY DIRECTOR tagged as fully independentEmployee rep member of the CSR committee Bettina Theissig (5% influence) and the employees of DanoneThe committee charter mandates employees get a say: At least two thirds of the CSR Committee must be independent, as defined by the AFEP-MEDEF Code. At least one Director representing employees must be a member of the Committee.In France (Danone's domicile), the European Investment Bank found that French employees were the most aware of environmental issues - 82% of French employees said they were highly concerned about environmental issues, highest in EuropeLead Independent Director and chair of the Nom/comp committee who put together the comp plan, Valerie Chapoulaud-Floquet15% influence, second to the 18% influence CEO (democracy!!), got 99.16% shareholder approval in April (even as CEO got 89.73% approval and pay got 93.19% approval)20% of short-term pay and 30% of long-term pay is based on hitting sustainability targetsWhen you pay a CEO to do a thing, they are more likely to do a thingEx-CEO Emmanuel FaberOusted in 2021 by the board of directors and activist investors, he transformed Danone into an “enterprise a mission” (a French version of a B corp)Investors voted 99% in favor of the move and a year later ousted Faber, the board resigned, and the new board and CEO are basically moving back towards being environmental leaders because it paid offShort term share price laggedHe said in 2024 that nature is “at the core” of Danone, It took the stock 3 years from Faber's ousting to return to Faber levels - and in the meantime, they were sued for plastics and emissionsIsn't this HIS win?Current CEO Antoine de Saint-AffriqueBecause CEOGM Board Director Jonathan McNeill Stepping DownCEO of DVx Ventures. Ex COO at Lyft Inc. and ex president, Global Sales, Delivery and Service at Tesla, current director at Lululemon, GM director since 2022, on the Governance and Corporate Responsibility committee and Risk and Cybersecurity committee.We know that half of boards on average think someone on the board should be replaced - did the GM board not like McNeill?WHO/WHAT WOULD WE BLAME FOR PUSHING MCNEILL OUT?Outsider dude bro DRLet's be honest, McNeill worked at much more… modern?... companies than GMThe board is OLD SCHOOL - ex Northrop Grumman, ex Visa, ex Lazard, ex HP, ex eBay, ex Novartis, ex Walmart, other directorships at Goldman, Huntsman, P&G… these are professional, insular boardsMeanwhile, he's investing as a VC in AI, other auto/mobility startups, comes from boards that are bro founder lead (Tesla, Lyft) He's invested in AI, crypto, heavy tech, intertwined with VCs all overNot deferential enoughBarra is connected to 94% - THE ENTIRE - boardMcNeill has the highest network power on the board at $9tn, higher than even Mary Barra (who is super connected), but is NOT a power player in the board community of GM - the dominant board communities for GM are massive blue chip US companies, where McNeill has deeper connections in smaller IT/tech focused companiesHe doesn't need the pay, he gets nothing for the connections really, he has connection to Barra but his network is different - was he too independent?Pissed he doesn't have enough influence McNeill has the LOWEST influence on the GM board at 4%He's relatively new, younger, working as a VC where you have a lot of power of capital allocation“I don't need this shit” effect?Too many womenMcNeill's dvX ventures portfolio team is 6 dudes and 1 womendvX entire operations staff is two woman - guess what they do“Chief of Staff” (ie, HR)Executive Assistant (yes, listed on the team)Board is 2 women, 3 men (McNeill not on board)This one seems unlikely I guess?Too busy, meh, move onOne of dvX portfolio companies is curbee, with GM Ventures' Kurt Baumgarten on the board (and the dvX co-founder is founder of Curbee)McNeill on at least 3 of his portfolio boards or advisory committees, plus LULU and GM…
As the Managing Broker and Division President for JMG, Leon Gavartin leads the top real estate team in the Country. During the last 17+ years , he has been responsible for and involved with over $4 Billion in residential real estate sales amongst him and his team, earning him accolades including Presidents Club, Top Producer, and Salesperson of the Year for 2017/2018/2019/2020/2021/2022. Leon is a seasoned professional with over 17 years of real estate experience and 35 years experience in business operations, product and market development, marketing, management and sales. He is a graduate of Northwood University with a double major in Management and Marketing and has held various positions including CEO, President and COO for various companies domestically as well as internationally. Leon genuinely enjoys providing guidance and service to his clients to ensure they have the best experience within their real estate endeavor. With his vast real estate and business knowledge as well as his ability to navigate challenging transactions, Leon is an invaluable asset to his entire team. In his personal time, he enjoys being with his two kids, Ben and Shayna, exercising, traveling, as well as eating and having fun! Leon also serves on the Board of Trustees for Temple Solel, where he is the VP of Safety & Security and Facilities Committee. Leon was born in Riga, Latvia and speaks Russian fluently. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Leon Gavartin:Website: https://www.leongavartin.com/ X: https://www.x.com/azrelg Instagram: https://www.instagram.com/Lg_real_estate LinkedIn: Leongavartin Facebook: https://www.facebook.com/Leongavartin/ *E - explicit language may be used in this podcast.
What if the thing holding your business back isn't your talent… but your workflow?
20+ AI agents in daily production. 2.25M sessions. 614 meetings booked by a single agent. Millions of interactions across the stack. Amelia Lerutte, Chief AI Officer at SaaStr, and Jason Lemkin, Founder and CEO of SaaStr, take you behind the scenes of the AI agent stack running SaaStr every day, with live demos of the actual backends. In this session, they go deep on the top agents in production: 10K, SaaStr's AI VP of Marketing, built on Replit with 1,000+ commits in 4 months QB, the AI VP of Customer Success, managing 150+ customers end-to-end Annie, the AI Event Producer running saastrannual.com (46K+ lines of code) Amelia AI, the inbound agent on Qualified that booked 614 meetings and handled 402,000 chats for SaaStr Annual alone Agentforce, reviving the leads humans never followed up with Ava (Artisan) for warm outbound on the B leads humans won't touch Monaco for fully cold outbound that fills its own funnel with lookalikes You'll also hear the honest stories: the day Annie sent emails from a prohibited address, why Replit and Lovable versions of the same agent come to different conclusions, why the traditional CSM role is dead, and how headless Salesforce + Replit is the fastest path to your first real agent. The biggest takeaway: don't put AI on your A leads. Put it on the B leads your humans won't follow up with. That's where the real revenue is. Recorded live at SaaStr AI Annual 2026. Part of The Agents series.
Could your marketing materials use a re-fresh? You might have found that as your branding has evolved, some of your old marketing materials have been left behind and now you've got different fonts, colors, and logos all over the place, or maybe you never established a brand image to begin with. Whatever situation you're in, now's your chance to uplevel your marketing materials with professional help from Jennifer Osterhouse. Jennifer is here to guide you through the process of assessing your current marketing materials, creating a consistent image for your business, and updating your marketing materials across the board. Jennifer Osterhouse is a graphic designer with over 25 years of experience in direct response design, publication design, and marketing material design. She helps clients uplevel their marketing materials by designing custom-branded print and digital marketing assets to promote the products and services their businesses have to offer. Topics covered in this episode include: Where to start with your marketing How to assess your marketing materials Creating consistent and cohesive branding If you're looking for help upleveling your marketing materials, you're in the right place. Show notes available at www.leadinglady-coaching.com/podcast Resources Mentioned: Visit Jennifer's Website: https://jenniferosterhouse.com Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/
Investor Fuel Real Estate Investing Mastermind - Audio Version
David Majzner shares how he turned his storytelling background into a unique marketing tool that helps real estate professionals stand out through custom puzzle books and AI-powered superhero branding. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
This week, we explore some contrasting opinions about artificial intelligence. Paul Downs has serious doubts that AI will ever have a significant impact on his business. Paul, who builds custom conference tables, says his business depends on something AI still lacks: real world experience. While AI can generate impressive images and concepts, he argues that it has no understanding of manufacturing constraints, material properties, production processes, or the capabilities of the people and machines that have to bring an idea to life. “An image of a thing that looks cool is not a design,” Paul says. “A design is a set of information that's informed by intelligence and experience.”Ted Wolf, who helps companies implement AI, agrees that AI can't replace the collective creativity and judgment of skilled people. But he believes Paul may be looking at the problem too broadly. Instead of asking whether AI can design and build custom furniture, Ted suggests breaking the workflow into smaller pieces and experimenting with targeted applications. “You know your business better than anybody else,” Ted tells Paul. “But don't look at the big picture and think that's the entire thing. There are many small pieces that people can start doing today.”The result is a thoughtful debate about one of the biggest questions facing small business owners: Is AI going to change everything, or are there businesses where human expertise will remain irreplaceable?Plus: Channon Kennedy shares what she learned from participating in a Goldman Sachs program for Black women entrepreneurs. And the owners discuss what debt can—and cannot—do for a business: “Funding does not fix a broken business model. It makes it die faster.”
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walks through his new research with Ipsos on US marketing knowledge, explains why formal training is the single biggest predictor of marketing competence, and shares the one concept every marketer should prioritize. The conversation also covers market orientation, how AI is reshaping marketing careers, and what it takes to stay relevant in the years ahead.Topics covered:• [01:00] Ipsos study reveals the US marketing knowledge gap• [04:00] Why formal education is the top predictor of marketing success• [08:00] Where marketers can find good training today• [13:00] Market orientation as the most important concept to learn• [17:00] How AI will reshape marketing careers and roles• [24:00] Byron Sharp and Mark Ritson's upcoming Cannes Lions session• [27:00] What the rise of AI means for the agency worldTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Adweek Article: https://www.adweek.com/brand-marketing/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test/Mark Ritson's LinkedIn: https://www.linkedin.com/in/markritson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Are you a pest control owner looking to grow? Join Our Facebook Group with 4,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesMat Rogers is the COO of Lizard Marketing: https://lizardmarketing.co/Check out his Youtube!: https://www.youtube.com/@searchanddestroyshowArticles:https://developers.google.com/search/docs/fundamentals/ai-optimization-guidehttps://web.dev/articles/ai-agent-site-uxhttps://blog.google/products-and-platforms/products/search/search-io-2026/AI Agents for Revenue Operations: https://www.runnai.com/arThe Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your business and entrepreneurship questions to info@pestcontrolmillionaire.com and we'll answer them on the show!Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.com
3 Cash Flow Leaks Draining Your Profit with Natalia Zacharin Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Most business owners think they have a revenue problem when they really have a cash flow problem. In this episode, Rocky Lalvani talks with Natalia Zacharin about the hidden leaks that drain profit, the financial habits that help owners scale with more confidence, and why waiting until payroll gets tight is already too late. If you want better cash flow, stronger profit, and clearer financial decisions, this conversation gives you a practical framework for what to watch and what to fix. Natalia Zacharin built her business from a bookkeeping side gig in 2019 into a 16-person firm that provides accounting, bookkeeping, and fractional CFO services. In this conversation, she shares what happened when she lost a major client, why high profitability gave her room to respond, and how owners can use financial data to make smarter decisions before a problem turns into a crisis. In This Episode: Why cash flow problems often begin long before the bank balance shows it How forecasting helps owners see problems 3, 6, or 9 months early What Natalia learned after losing $250,000 in revenue Why hiring because you are busy can create bigger financial pressure The warning signs of weak pricing and poor payroll capacity How to judge marketing ROI faster and stop wasting money Why founders should usually own sales longer than they want to Key Takeaways: Cash flow problems usually start months before the bank balance makes them obvious. Forecasting helps business owners see trouble coming 3, 6, or even 9 months ahead. If you are too busy to keep up but still cannot afford to hire, you may have a pricing problem. Marketing should be measured by booked calls, sales, and ROI, not vague activity. Founders should usually lead sales longer than they want to, especially before the business reaches roughly $750,000 to $1 million in revenue. Natalia's Money Lesson: Natalia's biggest money lesson is that financials have to be used proactively, not reactively. She explains that strong profit margins, six months of cash reserves, and regular forecasting helped her navigate the loss of $250,000 in revenue without panicking. Her point is clear: if you understand your numbers early, you can spot trends, catch leaks, and make adjustments before you end up borrowing for payroll, missing tax obligations, or making emotional decisions under pressure. Why This Conversation Matters: This conversation matters because it gets to the heart of what many small business owners experience but do not always understand: revenue can grow while profit and cash flow still get weaker. Natalia and Rocky talk about the slow trends that create pressure long before the bank account reveals it, including weak pricing, bad hiring timing, wasted marketing spend, and avoiding the numbers. For owners trying to grow without creating more chaos, this episode is a reminder that financial clarity is not optional. It is the tool that gives you time, options, and control. About Natalia Zacharin: Natalia Zacharin is the founder of Zacharin Consulting and an Inc. 5000 entrepreneur. She helps 7 and 8 figure business owners turn financial data into a forward-facing GPS. Natalia will reveal the silent cash leaks draining your profits, exactly when to make your next hire, and how to build a highly sellable asset. Get ready to stop guessing and start scaling with absolute financial clarity! Links: Website: https://zacharinconsulting.com/ https://www.linkedin.com/in/growyourbottomline/ https://www.facebook.com/zacharinconsulting/ https://www.instagram.com/growyourbottomline/ Profit Blueprint Calculator I Profit Comes First: https://lp.profitcomesfirst.com/profitblueprintcalc-page Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Free Copy of the Profit Blueprint Book: https://lp.profitcomesfirst.com/landing-page-page Monthly Newsletter signup: https://lp.profitcomesfirst.com/newsletter-signup Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
"Marketing is like painting a moving train. Everything is always changing." –Tanner Jones, Consultwebs VP of Business Development Lawsome's very own Tanner Jones and Matt Smyers invite the CEO of Lawyer.com, Colleen Joyce, to discuss how Lawyer.com and other similar platforms can help law firms grow, the challenges they face, and how to adapt in this new age. Colleen started working for Pop Star in 2009 and later launched Lawyer.com to help consumers easily connect with legal representation. Reflecting on how swiftly technology has evolved the sector, she frequently shares her insights on modern industry shifts, misconceptions, and the challenges lawyers face today. To stand out in a crowded market, Colleen details the strategic growth steps she took—most notably hiring a high-profile celebrity spokesperson—and explains how that partnership propelled the business forward. To learn more, tune in to the latest LAWsome episode. You can connect with Colleen on her Website and on his LinkedIn. TLDR: In this episode, you will learn about How to adapt your law firm to the fast-paced evolution of legal technology Creative growth strategies to differentiate your business and beat the competition How to navigate the unique challenges and misconceptions facing modern lawyers
On this episode of Escaping the Drift, we sit down with Dr. Robb Kelly: former Abbey Road session musician, PhD in psychology from Oxford, and the man often called the Gordon Ramsay of the addiction world.Before becoming one of the most sought after addiction specialists in the country, Robb played bass alongside Bowie, Queen, and Elton John, then watched it all disappear into a two bottle a day vodka habit that cost him his children, his homes, and twice cost him his life on the streets of Manchester.In this episode, Robb opens up about the rain soaked night that changed everything, the stranger named Derek who appeared 30 seconds after a desperate prayer, and the mentor named John who taught him the framework he still uses to heal patients today.We dive into why alcoholics are born and addicts are made, the three parts of the brain that operate differently in true alcoholism, and why he believes depression, PTSD, and addiction can be cured rather than just managed. He also breaks down the phone and dopamine epidemic destroying connection in homes everywhere and how to claw it back with simple boundaries.If you have ever felt like the world has written your story for you, this conversation will rewrite the page.
The future of Marketing? It starts with being social-first. In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
"A CRO told us the word our customers cared about most was extensibility. I'm a marketer — I've never used that word in my life."When was the last time marketing had a real say in what got built? In most B2B SaaS companies, engineers and founders own the product, and marketers inherit whatever comes out the other end. Matt Sciannella and Liam Moroney explore what it would look like for marketers to genuinely influence product direction — not by taking over, but by asking the questions nobody else is asking. Keywords: B2B marketing strategy, product marketing, market research, customer discovery, SaaS go-to-market.
HelpUcompli: Raising the Standard in Addiction Treatment Compliance | The Hopeaholics PodcastIn this episode of the Hopeaholics Podcast, Laura Weeks reveals the hidden side of the addiction treatment industry that few people ever see. After losing a close friend to a fentanyl overdose, Laura dedicated her life to helping treatment centers operate ethically, legally, and successfully through her company, HelpUcompli. She shares her powerful personal story of growing up in an alcoholic household, losing her mother as an infant, and how those experiences shaped her passion for helping others. We dive deep into insurance audits, compliance failures, patient brokering, credentialing battles, and the challenges treatment centers face in an increasingly regulated environment. Laura also breaks down the reality behind multi-million-dollar insurance clawbacks, how facilities can protect themselves, and why compliance is essential to providing quality care. Whether you're a treatment professional, recovery advocate, business owner, or someone impacted by addiction, this conversation offers valuable insight into the systems that affect recovery every day.#thehopeaholics #redemption #recovery #AlcoholAddiction #AddictionRecovery #wedorecover #SobrietyJourney #MyStory #Hope #wedorecover #treatmentcenter #natalieevamarieCheck out HelpUcompli here:https://helpucompli.com/Join our patreon to get access to an EXTRA EPISODE every week of ‘Off the Record', exclusive content, a thriving recovery community, and opportunities to be featured on the podcast. https://patreon.com/TheHopeaholics Go to www.Wolfpak.com today and support our sponsors. Don't forget to use code: HOPEAHOLICSPODCAST for 10% off!Follow the Hopeaholics on our Socials:https://www.instagram.com/thehopeaholics https://linktr.ee/thehopeaholicsBuy Merch: https://thehopeaholics.myshopify.comVisit our Treatment Centers: https://www.hopebythesea.comIf you or a loved one needs help, please call or text 949-615-8588. We have the resources to treat mental health and addiction. Sponsored by the Infiniti Group LLC:https://www.infinitigroupllc.com Timestamps:00:10:09 - Launching Help You Comply After Personal Loss00:11:44 - Growing Up in an Alcoholic Household00:12:10 - Losing Her Mother at 11 Months Old00:18:56 - What HelpUcompli Actually Does00:19:55 - Managing Compliance Across All 50 States00:23:31 - How Facilities Can Survive Insurance Audits00:24:24 - Facing a $25 Million Clawback Audit00:26:08 - Anthem's Attack on California Treatment Centers00:34:03 - The Truth About Insurance Network Contracts00:35:12 - Winning Anthem Credentialing Battles00:43:23 - Why She Started HelpUcompli00:44:03 - Helping Recovery-Based Owners Succeed00:50:06 - Compliance, Marketing & Patient Brokering Explained
Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/
Part two of the interview with Josh Talley. Reach Josh at https://www.kingmedigital.com/ or Sushi Squad at https://linktr.ee/sushi.squadReal-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service, marketing, events, and smart systems—no hype, just what works.Enjoyed this episode? First Hit Follow on Spotify so you never miss a new one: https://bit.ly/3LkAF4w Then go to https://nsfva.org/join/ and become a member today!
In this episode, we unpack why standard marketing advice fails when you're starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relationships, focusing your effort, and pricing like the expert you already are. It includes:why most marketing advice assumes infinite time and why that doesn't work for midlife founders and laid-off corporate proswhy it's important to use your warm audience before cold audience and how to turn hidden connections into real leadswhy reactivating past clients is so valuablehow to choose one channel that fits your strengths and your ideal customerthe difference between compounding content and disposable contenthow to position around your years of expertise why to use pricing as a signal what “I can't afford you” usually means and how to respond Send us Fan MailSupport the showShow Notes Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.
Are You Making THIS Mistake Before Releasing Your Music? Get an inside look at music marketing and career strategy with Michael Epstein, Head of Marketing at Good Talk and creator of the hey Mike newsletter! In this episode, we break down the must-have digital marketing skills for artists, the underrated power of Twitter, and the real reasons why only 1% of artists make it long-term. Find out what you need in place before releasing music, why proactivity is your superpower, and how saying no can grow your career. Essential listening for artists, managers, and aspiring insiders!
Send us Fan MailSix seasons. Over a hundred episodes. Three years of real talk about building a quilting business on the side — and Tori and Andi are not done yet.In this Season 6 finale, the co-hosts take a walk down memory lane through what turned out to be their longest season yet — 21 episodes packed with guests, trade show adventures, solo experiments, and more than a few lessons learned the hard way.They recap the full guest lineup from Season 6: a cross-promotion episode with Brandy Maslowski of Quilter on Fire, mindset and weight loss coaching with Dara Tomasson, a masterclass on summits and email marketing from Jamie Bright, a return visit with Theresa Benson (The AI Quilter) on navigating AI ethically in 2026, self-publishing powerhouse Kathryn LeBlanc, Monika and her Canadian subscription box business Quilt the North, mosaic appliqué artist Cindy of Patterns on the Prairie, and pattern designer Brooke Stambersky of Brooke's Bitchin' Stitches. They also revisit their h+h Americas thread — from booth planning and brochures to the show floor rapid fire episode to the full panel debrief — and reflect on the solo episode format they experimented with this season.Andi shares a sneak peek at her upcoming book, Quilting on Video, and the hosts close out with honest thoughts on a "Top 40 Quilting Podcasts" nod — and why they're taking it with a grain of salt. Need some more help starting a YouTube channel? Grab Andi's No-Fear Filming Checklist here.Season 7 is coming in August or September. Until then, there are over 100 episodes waiting for you.Chapters00:00 Celebrating Three Years of Quilting on the Side03:04 Highlights from Season Six Guests06:31 Exploring AI in Quilting with Teresa08:01 Kathryn LeBlanc: The Multi-Passionate Quilter09:47 Navigating the Canadian Quilting Business with Monica10:58 Building a Business Without Social Media: Joyce's Story12:33 Andi's Journey into YouTube and Book Writing13:19 Brooke's Bitchin' Stitches: Balancing Business and Life14:49 H and H Rapid Fire: Insights from the Trade Show17:37 Diverse Perspectives from the H and H Panel Discussion20:01 Recapping Season Six and Looking Ahead to Season SevenWant More Quilting Business Content?
Provider-centric marketing can be one of the strongest ways for a med spa to create trust before a patient ever walks through the door. Kevin, Mitch, and Andrea break down why provider-focused ads often outperform service-based campaigns, but also why they create new challenges around creative quality, ad performance, team dynamics, provider retention, and operational follow-through. They talk through the difference between marketing the business, the service, and the provider, plus how accountability workflows, landing pages, organic content, patient stories, and strong reporting can support the full journey. The conversation also gets into what happens when some provider ads perform better than others and why the answer is not always as simple as turning ads off. RESOURCES: https://www.partnerwithalpha.com/goodies WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/C1V8grSsW54 LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026
Hey there, hero!I created this podcast episode moments after jumping off being a guest on Chris Barry's podcast, Coaching Uncovered.(You can find my episode here: https://www.youtube.com/watch?v=IOpiI02rjNI )He asked a very common question: how do you build your business?It's something my personal business coaches have been hounding me about for years, and it prompted me to share with you what I think should be the overarching approach to building a business: comfort. My go to phrase? “Whatever works for you.” And I think it probably applies to you as well.Once you've watched the episode, let me know: are you happy and at peace with how big your performance practice is? Would you desperately like it to be bigger, or are you good with where it is now? Maybe you'd like to throttle back some and make it a bit more manageable? Let me know in the comments below.REQUEST: Please join this video's conversation and see the full episode on VOHeroes, where the comments are moderated and civil, at https://voheroes.com/whatever-works-yes/#Acting #Voice #VoiceOver #Performance #Productivity #Tips #Art #Commerce #Science #Mindset #Success #Process #Options #BestPractices #MarketingWant to be a better VO talent, actor or author? Here's how I can help you......become a VO talent (or a more successful one): https://voheroes.com/start ...become an audiobook narrator on ACX (if you're an actor or VO talent): https://acxmasterclass.com/ ...narrate your own book (if you're an author): https://narrateyourownbook.com/ ...have the most effective pop filter (especially for VO talent): https://mikesock.com/ ...be off-book faster for on-camera auditions and work (memorize your lines): https://rehearsal.pro/...master beautiful audiobook and podcast audio in one drag and drop move on your Mac: https://audiocupcake.com/The VOHeroes Podcast is heroically built with:BuddyBoss | LearnDash | DreamHost | SamCart | TextExpander | Buz...
En este episodio hablamos de una realidad que viven muchos emprendedores: mientras el negocio crece, la relación de pareja comienza a deteriorarse. El éxito profesional puede tener un costo muy alto cuando el tiempo, la atención y la energía se alejan de las personas que más importan. Reflexionamos sobre cómo encontrar un equilibrio más saludable entre empresa y familia, y por qué construir un negocio exitoso no debería significar sacrificar la conexión, el amor y la cercanía con tu pareja. Un capítulo para quienes buscan crecer sin perder lo que realmente da sentido al éxito. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.).
Tom Derzypolski is the President and Co-Founder of Bowstern, an integrated marketing firm. Tom is also currently running for Tallahassee City Commission Seat 3.In this episode, Blake and Tom discuss growing a small business, Tom's military service, community leadership, time travel, Jimmy Buffett, and much more.Produced by Level Up Digital Media http://www.levelup.media/and Charlie Bravo Pictures https://www.charliebravopictures.com/Participants: Blake Dowling, CEO, Aegis Biz TechTom Derzypolski, President & Co-Founder, Bowstern, Candidate for Tallahassee City Commission Seat 3WEBSITE - https://www.aegisbiztech.com FACEBOOK - https://facebook.com/aegisbiztechINSTAGRAM - https://instagram.com/aegisbiztechTWITTER - https://twitter.com/aegissales
Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR professional has sat in a meeting where leaders ask you to “show up in AI”Here's the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an AI visibly names your brand. But the research shows that moment is essentially an echo of a decision that was already made, upstream, in conversations that left no trace. Brands have been optimizing for the receipt, when the purchase decision happened days ago.The deeper irony is that the work which does move the needle in those invisible conversations looks exactly like what PR teams have always done. Original research. Expert voice. Earned credibility. Third-party validation. The toolkit that has historically been the hardest to attribute is, it turns out, the one doing the most work in the AI era. The people who were always right about what good looks like just never had the data to prove it… until now.Listen For3:35 Why Does AI Influence Start Before the Conversion Stage?7:41 Is AEO Really Just Earned Media Strategy in Disguise?10:09 What Are the Three Levers That Shape AI's View of a Brand?13:13 Are “Hey AI” Pages and Schema Tricks Ethical or Effective?15:49 How Can PR Teams Prove Earned Media Builds AI Influence? Guest: Tom Rudnai, Founder and CEO Demand-GeniusWebsite | X | LinkedIn DougSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
Is Luxury Fashion the Future of Personal Protection? Impenetrable and Beautiful: How URBN_CHC Is Redefining Fashion and Personal Security Do you ever wonder how you can protect yourself in an unpredictable world without looking like you're carrying tactical military gear?Episode Overview:The origin story and inspiration behind URBN_CHCHow ballistic protection actually works inside a luxury bagThe engineering breakthrough behind their discreet Kevlar panelThe adrenaline ergonomics of designing for real crisis situationsCommon misconceptions people have about ballistic-rated accessoriesThe challenges of scaling a taboo product through retail, banking & e-commerceWhat's next for URBN_CHCIn this episode of Do You Ever Wonder, host Michael Haltman sits down with Jennifer Shimmel, Head of Marketing for URBN_CHC, a luxury personal protection accessory brand that operates at a high-stakes intersection: haute couture fashion and military-grade ballistic engineering. Founded by attorney Tim Walsh to fill a glaring market void for stylish self-defense, URBN_CHC's core mission is simple: “Safety Without Sacrificing Style.” We discuss the evolving importance of personal security in high-density metropolitan environments like New York, Los Angeles, and Chicago, making personal safety a top-of-mind priority. But instead of heavy, utilitarian body armor, URBN_CHC manufactures premium and highly-styled leather and suede handbags, totes, briefcases, and vest-bags designed to seamlessly blend into elite corporate, retail, and travel environments. Jennifer pulls back the curtain on how they engineered a patented, custom, life-saving DuPont™ Kevlar® insert that adds only 17 ounces of weight to an everyday bag while meeting strict NIJ Threat Level IIIA standards certified to stop .357 SIG, .44 Magnum, and every common handgun caliber below it. We also unpack the psychology of fear, how adrenaline affects human motor skills during a crisis, the extreme quality control required for a life-or-death product, and what the recent tragic headlines mean for corporate security and the executive market. If you've ever wondered how the concepts of "everyday carry," personal security, and high fashion are evolving, this is an interview you cannot afford to miss.Want to contact URBN_CHC or view the product line?Website: https://urbnchc.com/Email Jennifer Shimmel here: jennifer.shimmel@urbnchc.com___________________________________________________Please subscribe to Do You Ever Wonder using the two links below, and don't be shy about sharing the podcast with your friends.Subscribe to Do You Ever Wonder on YouTube here: https://www.youtube.com/@DoYouEverWonder943Subscribe on your favorite streaming platform here: https://www.buzzsprout.com/1862986 _______________________________________________If You're Buying Real Estate In New York...When you're ready, we're here to help.Hallmark Abstract ServiceYou Buy Real Estate….We Protect It.Michael Haltman, CEOmhaltman@hallmarkabstractllc.comNew York City: (646) 741-6101Long Island: (516) 741-4723About the Host Michael Haltman is the CEO of Hallmark Abstract Service, a title insurance provider focused on commercial and residential real estate transactions in New York. He explores the intersection of economic trends, leadership, and modern challenges on Do You Ever Wonder.Connect with MichaelHallmark Abstract Service: https://www.hallmarkabstractllc.com/LinkedIn: https://www.linkedin.com/in/titleinsurancenewyork/Subscribe to the Podcast: https://www.youtube.com/@DoYouEverWonder943/videosPodcast Inquiries & Guest Proposals Interested in appearing on the show or suggesting a topic? Email Michael: mhaltman@hallmarkabstractllc.com“Do You Ever Wonder” is produced by Hallmark Abstract Service to provide insights into the forces shaping our world, from housing policy to personal safety, and much more!
Personal stories are converting clients right now like nothing else and educational content is no longer trending. There's a specific subconscious reason why that is happening and I'm going to share it with you.Today, I'm talking about subconscious marketing and showing you what's happening in your ideal client's subconscious mind when she reads your story versus the boring " 5 tips" carousel. Using storytelling in sales is doing something very specific in your ideal client's mind and it's the missing piece that makes her say yes to working with you. This is the conversation that will shift how you show up online.Topics covered on Subconscious Marketing:Why personal brand content is converting right nowWhat AI has done to educational content and the one thing it can't replicate when you sell on social mediaThe gatekeeper in your ideal client's mind that decides if your message lands or get ignoredWhy your story doesn't need to match your ideal client's for subconscious marketing to workThe visibility subconscious blocks that are keeping you hiding behind polished postsConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeResources mentioned in this episode:The Subconscious InstituteRelated episodes you may enjoy:100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the WorldDetailed show notes: http://www.rebeccahaydon.com/podcast/personal-brand-content-is-taking-over-what-subconscious-marketing-has-to-do-with-it
Have a marketing question? Text it here!You Learned It. Now Here's How to Actually Implement It — Week by Week.The final episode in the twenty-one days series. If you've been with me since Day 1, first let me say thank you. But maybe you're sitting there right now thinking:"Okay Tiffany...now what?"Because by now you've learned about many things in your business that suddenly feel like they all need attention. And if you're have a small community, you're probably wondering how one person is supposed to do all of it.The answer? You're not...At least not all at once.In this final episode of the series, I'm giving you the roadmap I wish more owners had from the beginning. Not another strategy. Not another checklist. But a practical 90-day plan that helps you prioritize what matters most first.If you are wondering how to secure your next move-in, this episode is for you.What's Next?I'm gearing up for two exciting opportunities to help you continue building momentum: Momentum Marketing Bootcamp - June 10thA 10-week implementation-focused program designed to help you attract more inquiries, build referral relationships, strengthen your messaging, and create a marketing plan that actually drives move-ins.Compass Rose XL - July 9thA 12-month coaching and implementation program for new owners and communities under 50% occupancy who want deeper support, accountability, and long-term growth.Learn more:www.startwithoccupancy.com/programsIf this 21-day series helped you, would you do me a favor? Share it with another owner. Also, please subscribe to the podcast so you don't miss what's coming next.And if you've been listening quietly from the sidelines, leave a review. It helps more owners discover the show and ultimately helps more aging adults receive better care.Take what you need. Share what helps. Come back for more.
For years, Arnold carried a notepad everywhere. And the man who built the Arnold Classic alongside him said it was the very thing holding him back.In this episode, Arnold tells the story of a two-minute phone call and a piece of advice from his friend Jim Lorimer that sounded like a joke at first. It led him to a realization that stings: half the things he wrote down never actually got done. The list wasn't keeping him organized. It was quietly wearing him out.From there, Arnold breaks down what really is procrastination and why it has almost nothing to do with laziness or running out of time. He shares the uncomfortable truth about "getting ready to start," the trap that looks exactly like productivity. Then he goes back to a teenager in a small Austrian town, staring up at a goal so big it should have frozen him, and the one small thing he did instead, every single day."The Arnold Method To Defeating Procrastination." Two moves. That's all this takes. Arnold lays out both and how to make them a part of your life.Tired of fitness and nutrition plans that don't work? Sign up for The Pump Club app with the 7-day risk-free trial at thepump.app.If you'd like to join Arnold's Pump Club and receive his free daily newsletter, you can sign up with this link: https://arnoldspumpclub.com/Production and Marketing: https://penname.co/
Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Richard McGirr breaks down the power of a laser-focused sales approach: why clarifying your core product, like a simple US hard money loan, makes decision-making easier for investors and dramatically boosts your close rates. Richard shares concrete tactics such as lining up products in a phased way, building trust with incremental distributions, and avoiding product overload. You'll also learn how to craft an onboarding ladder that guides prospects from initial interest to full investment without overwhelm. This episode is essential for anyone struggling to convert qualified leads into active investors, despite having high engagement and demand. If your capital raises are plateauing or your message feels muddled, you'll see how dialing down complexity and refining your initial pitch can accelerate growth. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://malabarhillcapital.com/ for more info. Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn't. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can't watch your feed the same way again. In this episode, I pull apart a campaign that Wired exposed: a $140 million super PAC and its dark-money arm, backed by some of the biggest names in AI, quietly paying lifestyle influencers to make you afraid of China. But I'm not standing on the outside of this looking in. I use AI every single day, I love it, I built an entire challenge around it… and the same companies building the tools I rely on are running a fear campaign to keep me compliant. So I trace the machine all the way back to a Cold War lie most Americans have forgotten — and I hand you the one test I now run on my own marketing to make sure I never end up on the wrong side of that line. Key Highlights: ◼️The “Doom Loop” — how fear creates urgency, urgency creates permission, and permission creates money… and the $500B “Stargate” announcement the whole loop was built to justify ◼️The $140M “Leading the Future” super PAC and its dark-money arm paying influencers $5,000 a video to deliver scripted anti-China talking points — with explicit instructions never to disclose who's paying ◼️The forgotten 1957 “missile gap” — how defense contractors and a presidential campaign manufactured a Soviet threat the classified briefings proved never existed, running the exact same two-belief playbook ◼️”Manufactured inevitability” — the persuasion move of eliminating every option except the one that profits the seller (build faster… or the enemy wins) ◼️The “Disclosure Test” — the single question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here's what makes this so hard to see: the most dangerous propaganda always has a kernel of truth buried inside it, because the truth is what makes the lie invisible. China is real. AI is real. And the fear is being engineered by the exact same companies that win the contracts when you give in to it — all of it true at the same time. The machine runs on fear, and right now $140 million is being spent to keep you locked inside the loop. So now that you can see it, the only question left is the one that actually matters: are you going to let it run you… or are you going to learn this technology well enough to build something of your own? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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