Podcasts about Marketing

Supergirl is flying into our hearts this year. Time to see what the Marketing is going to look like! Hype Train rolling now!

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook. Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Why 90 Minutes a Month on Pinterest Beats 35 Hours on TikTokIntroduction: The Hidden Power of the Internet's Digital Vision BoardWhen you think of Pinterest, what comes to mind? For many, it's a digital scrapbook for wedding ideas, home decor inspiration, and tonight's dinner recipe. But what if this familiar facade conceals one of the most misunderstood and powerful marketing engines online? Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

In this episode of the Coaches Compass, Mike explains how to simplify your business to be able to grow more predictably. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Jenni Harris, Will's middle daughter, is a member of the fifth generation of the Harris family to tend cattle at White Oak Pastures. After living on the farm her entire life, Jenni went to Valdosta State University and earned a degree in Business Marketing, graduating in 2009. She remained intimately involved in the family business throughout her studies. After graduating, Jenni set out to learn the industry. She moved to Atlanta where she interned at Buckhead Beef, a SYSCO company. She put in time in every department, from shipping and receiving to the cut shop, and was later hired to work as a sales associate. In June of 2010, Jenni returned home to Early County to work for White Oak Pastures full time. As the Director of Marketing, Jenni spends her time focusing on the balance of ecommerce growth and wholesale relationships. Jenni is the proud mother of Jack and Lottie Harris, and wife of Director of Specialty Products, Amber Harris. In this episode, Jenni Harris shares how their multi-generational farm shifted from industrial to regenerative agriculture, restoring soil health and biodiversity through multi-species rotational grazing that mimics nature. She debunks the idea that eliminating meat consumption is the problem, arguing that well-managed livestock are essential to the carbon cycle and rural economies. She explains that cheap-food demand drove the rise of destructive industrial practices, and the real solution lies in consumers supporting local regenerative farmers to heal the land and rebuild a balanced food system.   RESOURCES: Learn more about White Oak Pastures here: https://whiteoakpastures.com Instagram: @whiteoakpastures Facebook: https://www.facebook.com/whiteoakpastures/ YouTube: https://www.youtube.com/c/whiteoakpastures Blog: https://blog.whiteoakpastures.com/blog Watch the water cycle vide mentioned here: https://youtu.be/85El8PzfKa4?si=9tIJMghJ03DAZRVz Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara   CHAPTERS: 0:00 Intro 7:18 White Oak Pastures 14:50 What regenerative agriculture is about 23:47 The impact of stopping meat consumption 33:33 Farmers are responding to consumer demand 39:80 Industrialized practices tip off nature's balance 50:20 Support local farmers   WORK WITH ME: Are You Looking for Help on Your Wellness Journey? Here's how I can help you: TRY COACH TARA APP FOR FREE: http://taragarrison.com/app INDIVIDUAL ONLINE COACHING: https://www.taragarrison.com/work-with-me CHECK OUT HIGHER RETREATS: https://www.taragarrison.com/retreats   SOCIAL MEDIA:  Instagram @coachtaragarrison TikTok @coachtaragarrison Facebook @coachtaragarrison Pinterest @coachtaragarrison   INSIDE OUT HEALTH PODCAST SPECIAL OFFERS: ☑️ Upgraded Formulas Hair Test Kit Special Offer: https://bit.ly/3YdMn4Z ☑️ Upgraded Formulas - Get 15% OFF Everything with Coupon Code INSIDEOUT15: https://upgradedformulas.com/INSIDEOUT15 ☑️ Rep Provisions: Vote for the future of food with your dollar! And enjoy a 15% discount while you're at it with Coupon Code COACHTARA: https://bit.ly/3dD4ZSv   If you loved this episode, please leave a review! Here's how to do it on Apple Podcasts: Go to Inside Out Health Podcast page: https://podcasts.apple.com/us/podcast/inside-out-health-with-coach-tara-garrison/id1468368093 Scroll down to the 'Ratings & Reviews' section. Tap 'Write a Review' (you may be prompted to log in with your Apple ID). Thank you!

Today, host Dave Sullivan dives into the marketing challenges that roofing contractors deal with every day. He really stresses the importance of transparency and actually understanding where your marketing dollars are going. Dave shares some real-life lessons from his coaching clients, pointing out why it's crucial to track key metrics, pre-qualify your leads, and make sure your sales and marketing teams are working together. He also gives some super practical tips on how to audit your marketing agency, set the right KPIs, and use tools like Proline CRM to see what's actually working. Dave encourages contractors to focus on booking appointments, building a strong sales team, and joining mastermind groups for extra support. It's all about helping you grow a profitable roofing business, without all the stress!What you'll hear in this episode:Importance of marketing for roofing contractors and common challenges facedInsights into a client's struggles with marketing despite high spendingThe three critical components of a roofing business: selling work, doing work, and keeping scoreNecessity of understanding financial metrics and key performance indicators (KPIs)Issues with transparency and clarity in marketing expenditures and resultsThe significance of pre-qualifying leads and tracking conversion ratesRecommendations for effective marketing strategies and budget allocationRole of independent audits to assess marketing effectiveness and agency performanceThe need for a solid sales process to convert leads into customersEmphasis on continuous improvement, tracking, and accountability in marketing and sales effortsResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Story of the Week (DR):3 from Trump: Trump Orders SEC to Review Proxy Adviser Rules in ESG Rebuke AND Trump signs executive order for single national AI regulation standard, limiting power of states AND Trump says Netflix, WBD deal could be 'problem' as son-in-law Kushner backs Paramount bid Trump directed several federal agencies to tighten regulations on proxy advisers:The S.E.C. was ordered to review rules and guidelines regarding the industry, including revising or rescinding any related to diversity, equity and inclusion (known as D.E.I.) and environment, social and corporate governance (or E.S.G.).The F.T.C. and the attorney general were directed to examine state antitrust investigations into the companies to see if there was a “probable link” between those inquiries and potential violations of federal antitrust law.And the Labor secretary was told to review regulations about the fiduciary duties of proxy advisers and others who advise managers of certain employee retirement accounts.These firms “wield enormous influence over corporate governance matters,” the executive order reads, adding that they “regularly” use their power to “advance and prioritize radical politically motivated agendas” instead of focusing on shareholder returns.CEO Moves:Lululemon Athletica's C.E.O., Calvin McDonald, will step down as the athleisure clothing maker struggles to turn itself around. MMHis tenure had been criticized by the company's founder, Chip Wilson.The athleisure retailer said that Calvin McDonald will step down as CEO and board member, effective January 31. Lululemon CFO Meghan Frank and chief commercial officer André Maestrini will serve as interim co-CEOs while the company searches for a new leader.McDonald has served as CEO of Lululemon since 2018, during which time he built the company into a brand powerhouse. But the company has been underperforming for more than a year, with the weakness most apparent in its core North American markeTime to let a woman runInterim co-CEO: CFO Meghan FrankBoard chair Marti Morfitt (CEO of River Rock partners, Airborne, and CNS)Director Alison Loehnis (former president and ad interim CEO of Yoox Net-a-porter group)Levi Strauss CEO Michelle GassHorrible board skills:Economics and Accounting 34%Mechanical 19%Computers and Electronics 12%Sales and Marketing 5%Administrative 5%Coca-Cola names insider Henrique Braun as CEO, replacing James Quincey Quincey will transition to the role of executive chairmanDisney wants you to AI-generate yourself into your favorite Marvel movieThe media company is investing $1bn in OpenAI – and allowing its characters to be used in generated videosTech Billionaires Are Starting Private Cities to Escape the United StatesCoinbase CTO Balaji Srinivasan shared his vision for the “ultimate exit” by tech industry elites from the “failing” United States. “I think it's fair to say, in 2025, we have a movement”That movement is the rise of “startup societies,” a pro-corporate, anti-government coalition of tech magnates, libertarian idealists, and neoliberal economic theorists.As the Financial Times notes in new reporting on the phenomenon, the movement is indeed growing. What once was the stuff of dystopian fiction like the Bioshock franchise is now the task of some 120 startup societies throughout the world, each scrambling to erect specially-built cities to court billionaires who feel maligned by organized society.Goodliest of the Week (MM/DR):DR: Eileen Higgins will be Miami's first-ever woman mayorDemocrat Eileen Higgins is a sharp contrast to her predecessor, Republican Francis Suarez, who leaned into masculinity politics during his termBS in mechanical engineering from the University of New Mexico; MBA from Cornell University; country director of the Peace Corps in Belize; foreign service officer for the U.S. Department of State; Miami–Dade County CommissionerRepublican Francis Suarez: son of former Miami mayor Xavier Suarez; attorney with the law firm Greenspoon Marder, specializing in corporate and real estate transactionsDR: U.S. Court Strikes Down “Unlawful” Trump Ban on Wind Energy ProjectsA U.S. federal court struck down an executive order by President Trump aimed at freezing new wind energy developments across the country, agreeing with a coalition of 18 State Attorneys General that the administration's order was “arbitrary and capricious and contrary to law.”MM: Nintendo's 98% staff retention rate means the average employee has been there 15 yearsAssholiest of the Week (MM):Just sayin…RJ Scaringe, who recently got a mini Musk pay package and can afford a secretary: Rivian's CEO said self-driving cars shouldn't just be able to drive, but also run errands for you like a secretary: 5Joe Lonsdale, Stanford grad: Palantir cofounder calls elite college undergrads a ‘loser generation' as data reveals rise in students seeking support for disabilities, like ADHD: 7 Palantir Chief Legal Officer went to Stanford undergrad, Harvard for law school - and I bet he's a good lawyer: Palantir Sues CEO of Rival AI Firm, Alleges Widespread Effort to Poach Employees Cracker Barrel customers, average age of 340 year old: Cracker Barrel diners are sounding the alarm; here's what reportedly has them furious: 3One of those customers, 73-year-old Craig Watkins of Northern California, told the Journal he has watched the chain's quality fade and wants old staples and original maple syrup restored."I want pure syrup on pancakes, not that watered-down junk," he said, adding that he brings his own syrup when he visits.Craig, pure maple syrup is WOKEMark Cuban, billionaire: Billionaire Mark Cuban Says If You Want To Get Rich, Give Things Up—Drink Water Instead Of Coffee, Eat Mac & Cheese Not McDonald's, 'Save Every Penny': 5Jim Cramer, CEO sycophant: Billionaires Won't Save You,' Says Jim Cramer. 'They're Out For Themselves' And 'Never Apologize For Their Negativity': 5Jim Cramer on Meta CEO: “Zuckerberg Makes Elon Musk Look Like a Real Softy”Sam Altman, who forgets for 10,000 years babies were raised without AI: Sam Altman makes his late-night debut, says he can't imagine 'figuring out how to raise a newborn without ChatGPT': 9Elon Musk, manbaby: Elon Musk says the E.U. should be 'abolished'Alex Karp, who is trying desperately to stay in headlines: Palantir CEO Says Legalizing War Crimes Would Be Good for Business: 10Bob Iger word-salading his investment in OpenAI: ‘Creativity is the new productivity': Bob Iger on why Disney chose to be ‘aggressive,' adding OpenAI as a $1 billion partner: 7Honorable mention:Red Pill Apple - People moves: Former Meta CLO joins Apple as new general counselJennifer Newstead was at Meta from 2019, prior was an appointee of Trump 1.0 at Department of State and way back is partially credited with drafting the Patriot Act in Bush Jr (the act that allows the US to spy on everyone). Normally a move like this no one cares about, but shouldn't we? This is a new exec with a red pill, eye-in-the-sky history joining a company who literally sells privacy - they did a whole commercial about it that aired for a yearShe joins as Tim Cook keeps showing up at every bro-fest dinner with Trump, Musk, Huang, and all the other techlords of the universeHeadliniest of the WeekDR: Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway DR: Sam Altman makes his late-night debut, says he can't imagine 'figuring out how to raise a newborn without ChatGPT'Has he never heard of a library?MM: Project to Resurrect Dead Grandmas Sparks ControversyMM: When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executiveWho Won the Week?DR: Miami shareholdersMM: Miami, who got their first female mayor and the first democrat in 30 years, is overqualified, and was running against a nepo babyPredictionsDR: Lululemon still picks a man, because DEI is illegalMM: After reading this headline: Cracker Barrel stock drops after-hours as chain reports losses from 'unique and ongoing headwinds' - Robby Starbuck renames himself Unique and Ongoing Headwind Starbuck.

In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social […] The post Erik Deckers’ Books on Personal Branding, and Satire appeared first on Marketing Over Coffee Marketing Podcast.

As retail sheds its four walls, technology must follow. Jason James (CIO, Aptos) and Nikki Baird (VP of Strategy & Product, Aptos) join us to explore how brands like New Balance deploy 90+ registers at the NYC Marathon—then dismantle them just as quickly. The conversation reveals how point-of-sale systems built on next-generation databases enable everything from parking lot pop-ups to van-based fitting experiences, all while maintaining enterprise-grade security in environments where network connectivity is more hope than guarantee.Set Your Associates FreeKey takeaways:New Balance transforms NYC Marathon into 100-store chain for one weekendOffline capability: transactions continue when networks fail, sync when connectivity returnsIn-person acquisition yields stickier customers with higher lifetime valueRetail ranks third most-attacked sector; mobile commerce increases threat surfaceStore associates need intuitive systems for high-pressure, temporary deployments"If they're able to pull this off in the middle of a parking lot, I'm probably a hell of a lot more likely to go in the store next time." – Jason James on how ephemeral retail builds store trust"A customer acquired through an in-person, in real life experience is stickier, has longer lifetime value, is ultimately more loyal than a customer that's acquired online." – Nikki Baird on the power of physical engagement"God forbid a retailer gets hit back at headquarters with ransomware and it takes down their core network. We can still transact." – Jason James on offline resilience"It's not just you put products on racks or on shelves and you wait for people to walk in the door. Events are coming into stores too." – Nikki Baird on stores as experience hubsAssociated Links:Learn about AptosCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Simtheory: https://simtheory.aiGPT-5.2 is here and... it's not great. In this episode, we put OpenAI's latest model through its paces and discover it can't even identify a convicted serial killer when the text literally says "serial killer." We compare it head-to-head with Claude Opus and Gemini 3 Pro (spoiler: they win). Plus, we reflect on the "Year of Agents" that wasn't, why your barber switched to Grok, Disney's billion-dollar investment to use Mickey Mouse in Sora, and why Mustafa Suleyman should probably be fired. Also featuring: the GPT-5.2 diss track where the model brags about capabilities it doesn't have.CHAPTERS:00:00 Intro - GPT-5.2 Drops + Details01:25 First Impressions: Verbose, Overhyped, Vibe-Tuned02:52 OpenAI's Rushed Response to Gemini 303:24 Tool Calling Problems & Agentic Failures04:14 Why Anthropic's Models Just Work Better06:31 The Barber Test: Real Users Are Switching to Grok10:00 The Ivan Milat Vision Test (Serial Killer Edition)17:04 Year of Agents Retrospective: What Went Wrong25:28 The Path to True Agentic Workflows31:22 GPT-5.2 Diss Track (Yes, Really)43:43 Why We're Still Optimistic About AI50:29 Google Bringing Ads to Gemini in 202654:46 Disney Pays $1B to Use Mickey Mouse in Sora56:57 LOL of the Week: Mustafa Suleyman's Sad Tweets1:00:35 Outro & Full GPT-5.2 Diss TrackThanks for listening. Like & Sub. xoxox

Does your marketing disappear every time you take a break? You're not alone, and it's not a consistency problem. It's a systems problem disguised as a marketing problem.In this solo episode of Business with Chronic Illness, I'm sharing why so many women entrepreneurs with chronic illness, burnout, or unpredictable capacity feel like they're constantly restarting their marketing from scratch. The truth? You don't have a marketing strategy; you have a performance schedule. And when you stop performing, your business stops breathing.In this episode, you'll discover:Why your marketing feels fragile (and it's not because you're inconsistent)The hidden cost of marketing that depends on you having good days all the timeHow long-form content creates business stability even when your life doesn't feel stableWhat happens when you anchor your business in a sustainable system instead of daily postsThree ways to build a marketing system that works when your capacity shiftsIf you're tired of feeling like you're rebuilding your marketing every three months, or you're scared to rest because your visibility will disappear, this episode will show you a different way. A way where your voice does the heavy lifting even when your body cannot.This episode is for you if:You disappear when you don't feel well and feel like you're starting over every time you come back.You want steady clients but can't keep up with posting or launching the way everyone says you should.You're scared to market because you don't know if you can handle leads on a flare week.You know you need to be consistent, but your energy just isn't predictable.You feel like you're working all the time but not seeing sustainable results.✨ Thank you for listening. Here's how to connect with Nikita, your host:→ Book A Sales Call Here→ Grab your Free Curated Podcast for Business Growth Playlist→ Grab the Podcast Planner + App to start and grow your podcast with ease.→ Grab Your Free 5-Day Private Podcast Series to Help You Make Sales with Ease with Long-Form Content and Nervous-System-Friendly Marketing Strategies for Women with Chronic Illness & Burnt-Out Entrepreneurs.⭐ Loved this episode? Leave a review and share it with a friend who's ready to grow their business without burnout or sacrificing their well-being.

This episode is powerful because pricing is the #1 issue that destroys contractor profitability, confidence, and scalability. Episode 47 positions YOU to become the authority who understands your value and breaks free from fear-based pricing. Many contractors are working their pricing backward, using an hourly rate, and actually have no idea what their cost of doing business actually is. They fight the low-cost competition only to put themselves out of business chasing that white rabbit down the hole of No Future. Listen as Paul Abernathy, CEO and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC, then visit https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.Struggling with the National Electrical Code? Discover the real difference at Electrical Code Academy, Inc.—where you'll learn from the nation's most down-to-earth NEC expert who genuinely cares about your success. No fluff. No gimmicks. Just the best NEC training you'll actually remember.Visit https://FastTraxSystem.com to learn more.

Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591   

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's enterprise potential and methodologies for breaking through AI's walled garden limitations to preserve organic traffic channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode SummaryIn this episode, Rodric sits down with entrepreneur and former teacher Billy Sammons, founder of Live Local Warm Marketing, to talk about ditching cold leads and building a business on relationships instead.Billy shares how a simple decision to film a free commercial for a local brewery turned into a repeatable strategy for meeting business owners, becoming the “mini mayor” of his town, and growing his business for 16+ years without buying leads or getting yelled at on cold calls at 9am.They dig into why builders and other local pros can't afford to just sit in their trucks waiting for million-dollar jobs to fall from the sky, how to become the person everyone in your town knows and trusts, and why old-school human connection is about to matter even more in an AI-saturated world.You'll also hear Billy's simple 3-step warm marketing framework, his barebones video setup, and a powerful conversation about burnout, time, and only saying yes to opportunities you'd be willing to do tomorrow.In This Episode, You'll LearnWhy Billy walked away from cold leads after one week and built his business through warm, local relationships instead.How a free commercial for a local brewery became the blueprint for Live Local Warm Marketing.The power of serving business owners first so they open their audiences up to you.How builders and other pros can stop “doing nothing” for marketing and start attracting ideal clients locally.Billy's simple 3-question framework for warm marketing: who you need to meet, how you can add value, and what they actually need.The minimal tech setup for effective local video: phone, tripod, and lapel mic.Why handwritten notes, lunches, and “hand-to-hand combat” will always beat passive social media alone.How to think about burnout, boundaries, and time so you can keep adding value without working yourself into the ground.Highlights & Timestamps[02:30] Who is Billy Sammons and what is Live Local Warm Marketing?Billy introduces himself and explains how he teaches entrepreneurs to grow with warm marketing instead of cold leads, paid lists, and miserable cold calls.[03:40] The brewery commercial that started it allBilly shares his “superhero origin story”: a new local brewery, a free commercial, and how that one act of generosity turned into more videos, more relationships, and a thriving referral network.[04:50] From growing an audience to serving business ownersBilly realizes that the real niche isn't just building his own audience—it's meeting business owners, giving them something valuable, and letting their audiences discover him in return.[05:45] Builders doing “nothing” for leadsRodric talks about home builders who spend $0 on marketing, sit in their trucks waiting for million-dollar jobs, and then wonder why they don't have leads. They riff on simple lead magnets, real value, and how warm marketing fits in.[07:45] Case study: becoming the preferred builder for a big employerRodric shares a client example: a builder who approached a major trucking company to become the preferred builder for their C-suite. Billy breaks down why it's smart and how he'd think about adding value to larger companies.[09:30] Finding pain points and adding value (including short-term rentals)They brainstorm ways builders can help with relocation, short-term housing, and solving real problems for big employers—then tying that into permanent home builds.[10:30] Where do you start if you're overwhelmed?Billy walks through a starting point using real estate as an example: lenders, title companies, breweries, bakeries, charities, schools, and other local...

In this episode, you'll learn how a single Ritz-Carlton philosophy can transform the way financial advisors build trust, deepen loyalty, and create unforgettable client experiences. You'll hear real examples of small but meaningful moments that turn mistakes into connection, empower your team, and elevate your brand far beyond portfolios and planning tools.You'll also discover how giving your team simple freedom, creativity, and a small monthly “surprise & delight budget” can turn everyday interactions into lasting loyalty, referrals, and genuine client love. From laptops delivered across town to coffee sent with a smile, this episode reminds us that great client experience isn't about perfection — it's about how you make people feel ✨.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Industrial Talk is onsite at SMRP 2025 and talking to Maureen Gribble, CMRP, N.A. Sales Enablement Lead at UE Systems about "Ultrasound Condition Monitoring". The conversation introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. Maureen Gribble from UE Systems discusses her 14-year tenure with the company, emphasizing their ultrasound technology and customer support. She highlights the increasing presence of women in the industry and UE Systems' use of AI in their On Track system for predictive maintenance. The discussion also touches on the importance of marketing in the industry and the need for continuous innovation to address workforce shortages. Action Items [ ] Connect with Maureen Gribble on LinkedIn[ ] Explore the possibility of adding a marketing track to the SMRP conference Outline Introduction of New Podcasts Scott introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity."Ask Molly" aims to provide straight, jargon-free insights into marketing and sales from an industrial perspective."Business Beatitudes" will discuss leadership virtues like generosity and humility and how they contribute to business success."The Human Patch" will explore the human aspect of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts. Welcome to Industrial Talk The platform celebrates industry professionals for their boldness, bravery, innovation, and problem-solving skills.Scott mentions the broadcast from the SMRP conference, emphasizing its importance for engineering, asset management, maintenance, and reliability professionals.The excitement of meeting people like Maureen Gribble is highlighted, with Scott expressing enthusiasm for the conversation. Maureen Gribble's Background and Role Scott introduces Maureen Gribble, who works at UE Systems, and mentions her previous appearances on the show.Maureen shares her background, mentioning her 14 years at UE Systems and her involvement in the maintenance and reliability world since 2006.Scott and Maureen discuss the changes in the industry, noting the increased presence of women at the SMRP conference.Maureen emphasizes the importance of women in the industry and the need for them to step up and take on leadership roles. UE Systems and Its Innovations Maureen explains that UE Systems manufactures and sells ultrasound technology, with over 50 years of experience in the field.The company focuses on providing the best ultrasound solutions for customers, emphasizing customer support and excellence.Maureen highlights the company's commitment to innovation, mentioning their latest technologies like ultrasound for auto and IoT solutions.The conversation touches on the importance of making technology user-friendly and ensuring it is not left unused. Marketing and Technology in Industry Speaker 1 and Maureen discuss the challenges of marketing in the industry, noting that many companies do not do it well.Maureen mentions UE Systems' marketing team, led by Brittany Stover, and their efforts to stay current with new marketing trends.The conversation covers the impact of AI on search results, with Maureen noting the need for companies to adapt to new marketing strategies.Speaker 1 and...

We all know music and whiskey just inherently go together, but how do you actually build a successful business around that synergy? In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan's journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and where Neil Girlado becomes a face of it. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you. Show Notes: Ryan Gill's origins in retail and concert promotion Journey from liquor store manager to brand leader at Three Chord Bourbon The role of Dock 52 in his whiskey career Three Chord's mission to bridge music and whiskey cultures Creative branding strategies and artist collaborations Insights into the whiskey blending process Building community within the whiskey and music industries The concept of immersive retail experiences through acoustic sessions Learn more about your ad choices. Visit megaphone.fm/adchoices

About this episode: The decline in journalism and the explosion of social media have converged to form an information crisis, with millions exposed to misleading and false information relevant to their health. In this episode: Joanne Kenen, Lymari Morales, and Josh Sharfstein—authors of a new book exploring this issue—talk about the diagnosis of "information sick," as well as its causes, symptoms, and solutions. Guests: Joanne Kenen is an experienced public health and health care journalist who has been the journalist in residence at the Johns Hopkins Bloomberg School of Public Health since 2021. Lymari Morales, MPP, is the Associate Dean of Communications and Marketing at the School of Public Health. She previously worked in communications leadership roles at The Atlantic and Gallup, and in national newsrooms. Dr. Josh Sharfstein is distinguished professor of the practice in Health Policy and Management, a pediatrician, and former secretary of Maryland's Health Department. Host: Lindsay Smith Rogers, MA, is the producer of the Public Health On Call podcast, an editor for Expert Insights, and the director of content strategy for the Johns Hopkins Bloomberg School of Public Health. Show links and related content: Information Sick: How Journalism's Decline and Misinformation's Rise Are Harming Our Health—And What We Can Do About It—Johns Hopkins University Press Panel Discussion Inspired by the Book "Information Sick"—Johns Hopkins University A Playbook for Addressing Misinformation—Public Health On Call (March 2024) Transcript information: Looking for episode transcripts? Open our podcast on the Apple Podcasts app (desktop or mobile) or the Spotify mobile app to access an auto-generated transcript of any episode. Closed captioning is also available for every episode on our YouTube channel. Contact us: Have a question about something you heard? Looking for a transcript? Want to suggest a topic or guest? Contact us via email or visit our website. Follow us: @‌PublicHealthPod on Bluesky @‌JohnsHopkinsSPH on Instagram @‌JohnsHopkinsSPH on Facebook @‌PublicHealthOnCall on YouTube Here's our RSS feed Note: These podcasts are a conversation between the participants, and do not represent the position of Johns Hopkins University.

We haven't done a ton of episodes that show what is going on behind the biggest marketing engines in the world, until now! We got a special treat talking to one of the best thought leaders in the space, VP Marketing of GrowthLoop Rebecca Corliss. Another treat is having our great friend of the program and Head of Marketing at eTail Lena Moriarty guest co-host! What a fun and fabulous episode exploring what automation looks like, one to one marketing and what will AI do to marketing stacks and organizations in the future! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Rebecca Corliss  LinkedIn:https://www.linkedin.com/in/rebeccacorliss/   Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Watch the YouTube version of this episode HEREAre you a law firm owner looking for ways to make your firm more efficient? At the Maximum Law Conference, Rachel McGarry shares practical strategies for law firms to move from constant chaos to efficient, proactive operations. Drawing on her experience in estate planning and legal tech, Rachel emphasizes identifying root problems before adopting new technology. As a law firm, it is important to understand the recurring problems that occur before you implement solutions. Law firms are busy and chaotic places, with fires starting up everywhere. It is the nature of the field. As an owner, you need to shift your mindset to that of an engineer. You need to create sustainable solutions that will provide predictable success and growth without all the overwhelm. Doing this involves a few things. First, you need to create a blueprint to figure out what your firm needs. This will allow you to create a framework that will help form your vision. From there, you will find out what your frictions are that are causing fires for your firm which will lead to designing your solution.Rachel provides listeners with steps to take to see immediate results. One thing is to track the fires happening in your firm for 2 weeks. Get the whole team involved where everyone tracks the fires they are dealing with. You will be able to determine the patterns that are happening and can set one, measurable goal to overcome them.. Another step to take is auditing your clients at least once a month. This is a way to ensure there is good client communication frequently to update them on their case.Take a listen to learn more!00:44 Understanding recurring problems before implementing solutions2:41 Outlining a step-by-step framework for designing workflows7:33 Choosing tech tools only after systems are designed13:51 Steps for immediate law firm improvementTune in to today's episode and checkout the full show notes here. Connect with Rachel:Website 

How do you make sense of an industry that is changing at a pace few predicted, especially with SIGNAL London still fresh in our minds and Twilio unveiling the next stage of its vision for customer engagement? That question sits at the heart of today's conversation with Peter Bell, VP of Marketing for EMEA at Twilio, who joined me to unpack what the past year has taught both companies and consumers about AI's role in shaping modern experiences. Peter begins by grounding everything in a single, striking shift. Only a year ago, AI-powered search barely registered in global traffic. Today it accounts for around a fifth of all searches. That leap signals a broader behavioral shift as consumers move instinctively toward conversational interfaces, which, in turn, leaves brands with a clear message. The clock has moved on. AI is no longer a nice-to-have. It is a direct response to how people now choose to discover, question, and buy. Our conversation turns to the gap between customer expectations and the experiences they receive. Peter discusses why brands often struggle to integrate channels, data, and AI coherently. He explains how first party data has become the anchor for any serious AI strategy, why generic public models cannot solve brand-specific tasks, and why the most successful teams start with simple, tightly scoped problems. A password reset may not sound glamorous, yet it is the kind of focused use case that teaches teams how to govern data, automate safely, and build confidence in the process. We also spend time on branded calling, RCS, and the evolution of voice. Peter breaks down what modern messaging now looks like and why trust sits at the center of every interaction. His explanation of Conversational Relay shows why natural voice exchanges finally feel within reach after years of frustration with rigid IVR systems. The thread running through all of this is clear. Consumers want speed and clarity, but they want reassurance too, and brands need to honor both sides of that equation. Later in the conversation, Peter makes one of the episode's most compelling points. Brand visibility has become harder, not easier, because much of the early research now occurs within AI tools. Buyers form opinions long before they speak with a sales rep. That shift explains why so many B2B companies are returning to high-impact brand channels, whether that is F1 sponsorships or other standout moments that keep them in the initial consideration set. We close with the topic that Peter believes will define the next stage of enterprise AI. Model Context Protocol. MCP has emerged as a quiet breakthrough, enabling LLMs to access data across CRM systems, files, and other software through a standard protocol. This removes one of the biggest blockers in AI projects: the practical challenge of connecting disparate data to a model built for a specific purpose. As Peter puts it, MCP gives companies a realistic way to make the special-purpose models that deliver reliable ROI. It is a wide-ranging conversation shaped by SIGNAL London's announcements, the evolving customer journey, and a year in which AI moved from curiosity to expectation. I would love to know what part stood out most to you. Are you seeing the same shifts Peter describes in your own business, and how are you preparing for the year ahead? Useful Links Interact with the Inside the Conversational AI Revolution report. Learn more about the Signal event Connect with Peter Bell, VP of Marketing for EMEA at Twilio. Tech Talks Daily is sponsored by Denodo

In this rapid-fire episode, we're celebrating Cohort #6 of the Pelvic PT Rising Business Accelerator

In this podcast, Philip Fracassi talks about his journey from indy publishing to becoming a USA Today bestselling author, non-negotiable marketing practices, his writing routine, and much more. About Philip Fracassi Philip Fracassi is the USA Today bestselling, Stoker and British Fantasy-nominated author of the novels Don't Let Them Get You Down, A Child Alone … Continue reading

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we discussed: 00:00:00 Introduction 00:02:50 Why Marketing Is Hard 00:04:26 10 Questions Overview 00:05:14 Question 1: Asset Ownership 00:07:20 Question 2: Measuring Success 00:09:11 Question 3: Strategy Alignment 00:11:09 Question 4: Contract Terms 00:12:11 Question 6: Reporting Standards 00:12:23 Question 5: Team Interaction 00:13:04 Question 7: AI Integration 00:15:12 Question 8: Keep Your Team Involved 00:17:48 Question 10: What You'll Learn Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Struggling with marketing chaos? Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales. Ready to finish the year with a clear plan? Start the workshop & grab your free worksheet - https://dtm.world/clarity Want a second set of eyes on your strategy? Sara's offering a few free, year-end review sessions (limited capacity) Book your strategy call - https://dtm.world/yearend

Alan Franks reveals why so many business owners stay broke, how to build wealth outside your company, and why financial planning must include real estate.In this episode of RealDealChat, Jack Hoss sits down with Alan Franks, founder of Empowered Money and Business Planning Institute, to discuss why so many entrepreneurs stay broke — despite high revenue, long hours, and endless sacrifice.Alan explains why entrepreneurs often treat their business like a “baby,” reinvesting everything back in and starving their personal finances. He lays out the framework he uses to help business owners build real wealth, diversify across real estate, capital markets, and business equity, and structure operations so the company can run without the owner.He shares lessons from the 2008 crisis, why comprehensive financial planning matters more than ever, the truth about generational wealth (it's NOT the money), how to balance liquidity and long-term growth, and why today's economy demands a plan that includes real estate, investing, AND a sellable business.This is one of your most actionable “business + finance + real estate” episodes.What You'll LearnWhy so many business owners stay broke despite big revenueHow to split revenue into operating, owner comp, taxes & wealth-buildingWhy financial planning must include real estateThe power of fee-based planning vs financial product salesThe “Ready → Aim → Fire” framework for new investorsWhy liquidity risk is the real danger in real estateHow to evaluate today's economy (rates, tariffs, inflation)Why owning a sellable business = real generational wealthHow to avoid over-reinvesting in your companyHow SOPs, documentation & AI-driven systems free the ownerHow to build personal wealth outside the business

Are you showing up online, creating content, maybe even launching... but still hearing nothing but crickets?This episode is for coaches who are doing all the things to grow their business, but still feel invisible online. If you're wondering why your marketing isn't converting and your offers aren't landing, this is the clarity you've been missing.You'll Learn:The 3 key marketing shifts that took me from no traction to having people ask, “How can I work with you?”Why your offer might already be amazing, but your messaging is keeping it hidden.How to position your coaching offer so that your people start coming to you (instead of feeling like you have to chase them!)Tune in now to learn how to finally create offers that stand out, resonate, and start selling themselves.If you want help creating product market fit- so your coaching offer pops off- join us inside of Create Your Six Figure Offer. If you want 2026 to be the year you take you coaching business full time, sign up for my 3 day LIVE goal setting + vision boarding workshop. Align Your Year 2026 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit spirituallyambitious.substack.com/subscribe

Mani Fazeli, VP of Product at Shopify, joins the show to explore how agentic commerce is fundamentally transforming retail. From Sidekick's co-founder capabilities to Sim Gym's buyer simulations, Shopify is democratizing enterprise-level AI tools for merchants of all sizes. The conversation reveals why friction isn't always the enemy, how discovery is evolving beyond blue links, and why structured data is the new SEO.The Irreducible Human Meets Humanlike IntelligenceKey takeaways:Discovery has evolved from a one-shot search to multi-turn conversationsFriction has value: Some purchases deserve complexity, others need speedStructured data becomes critical for agentic commerce success[00:32:56] "Let's make special what's actually worth being special. And then let's be okay with the fact that the rest of it gets streamlined."[00:49:57] "Structured data becomes the new SEO. Every brand is going to have to worry about whether they have clean, well-structured, and well-understandable schemas."[00:04:20] "Utility above being flashy. Go right for the heart of what makes a difference in the merchant's life every single day."[00:33:39] "Until these systems become emotion aware, it's highly unlikely that they are completely eradicating the entire idea of manual human intervention in commerce."In-Show Mentions:Shopify Winter '26 EditionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert's newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC's digital strategy secret weapon. With Caroline's keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story TimeCaroline – Spotify Wrapped data assumptions: the good, the bad, and the funnyJackie – Brand promos are wearing out their holiday welcome in Jackie's text messagesKevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the NewsOpenAI hits pause on ChatGPT ads as CEO declares a ‘code red'Publishers turn to vertical video to compete with creators and grow ad revenue in 2026Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth The post Ep 416: Strong Signals for 2026 appeared first on Online Sales and Marketing for Home Builders - DYC.

Nick talks to Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, about the power of simplification in marketing and business growth, particularly for those with seven- to eight-figure businesses.  Allan shares his core philosophy, the structure of his 9-box marketing plan, and the importance of focusing on a "rich life" by design. KEY TAKEAWAYS Simplification is crucial in marketing, as complexity often hampers execution and leads to procrastination. Allan's 1-Page Marketing Plan is a 9-box framework that simplifies the entire customer journey. Focus on specialisation (niching) and avoid the temptation to widen your market, as being highly specialised allows you to charge more, resonate better with customers, and communicate with higher precision. The only two marketing metrics that truly matter are Cost of Customer Acquisition (CoCA) and Lifetime Value (LTV). All other metrics are merely tools to help troubleshoot or optimise these two primary figures. Convert customers by delivering a world-class experience and orchestrate referrals by making the referrer look good, which creates positive goodwill and brand equity for your business. BEST MOMENTS "My role in simplification is to simplify the complex." "The only two metrics that really, really matter are your Cost of Customer Acquisition and Lifetime Value." "If you do the first parts of your marketing right, sales becomes so easy and frictionless." "How do we get to that rich life, how do we live a life that's essentially awesome?" VALUABLE RESOURCES Exclusive offer for SCALE UP listeners! Level up your marketing with The 1PMP Architect, a free tool by Allan Dib that builds your custom marketing plan. Access it here: leanmarketing.com/scaleup  Allan Dib on LinkedIn - https://au.linkedin.com/in/allandib Allan Dib on Instagram - https://www.instagram.com/allandib/?hl=en Lean Marketing With Allan Dib on YouTube: https://www.youtube.com/@LeanMarketingOfficial To get your copy of Nick's new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick's LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

In this episode of Expand Your Fempire with Caterina Rando, marketing and summit queen Elaine Turso shares her entrepreneurial journey and discusses her business philosophy of operating in her 'zone of genius' by giving businesses a makeover using websites, branding, and CRM integration. She emphasizes the importance of running a business like a business and investing in proper resources. Caterina and Elaine encourage women to focus on collaboration, connection, and fun to grow their businesses authentically! Listen here and download show notes for super tips.

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for breaking AI walled gardens, and strategic positioning for leveraging enhanced AI capabilities in enterprise search workflows.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Note: This episode was first released as a video on our YouTube channel — you can watch the full video version here:⁠https://www.youtube.com/watch?v=sAheb_49vdI⁠ This week, Asim and Sujoy are joined by Razia from Bollywood Classic Collection to unpack Dhurandhar — the hype, the politics, the mismatched marketing, and the unexpectedly incredible wigs and production design. We talk about Ranveer Singh's performance, Karachi's portrayal on screen, and why the film feels split between vision and agenda. Expect the usual Khandaan blend of film nerdery, laughs, and cultural context. Timestamps / Segments00:00 – Intro & disclaimers03:00 – First reactions to Dhurandhar06:45 – Marketing vs movie: why expectations collapse10:20 – The wigs, the set design, and the music14:40 – Karachi on screen: authenticity vs exaggeration21:00 – The politics and the “agenda vs vision” debate32:00 – Action design and pacing issues42:00 – Final verdicts49:30 – Will we watch Part 2?50:00 – Recommendations & wrap-up Hosted by Asim | SujoySpecial guest: Razia (@BollywoodClassicCollection) Listen to more episodes and support us on Patreon:https://www.patreon.com/khandaanpodcast

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore whether "only at Target" labels actually drive sales or if they backfire. They reveal how exclusive features can sometimes make products less appealing when customers see them as trivial or disconnected from real value.Topics covered:   [01:00] "Do Products Labeled Retailer Exclusive Affect Consumer Behavior"[02:00] How scarcity influences buying decisions[03:00] Testing exclusivity with vacuums and Blu-Rays[04:00] Why adding more exclusive features can hurt sales[05:00] In-store experiences versus exclusive labels[06:00] When exclusivity feels meaningful versus trivial  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Upshaw, D., Amyx, D., Upshaw, A., & Hardy, M. (2023). Do products labeled retailer “exclusive” affect consumer behavior?Journal of Marketing Development and Competitiveness  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

REWIND EPISODE: In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey. Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a fast-evolving industry.Key Takeaways:// Mastering Copywriting: Consistent, well-crafted copy is essential for effective communication and brand alignment.// Building Genuine Relationships: Strong professional connections can open doors and drive long-term success.// Humanizing Brand Interactions: Personal engagement on social media builds trust and community.// Embracing Adaptability: Flexibility and openness to change are crucial in a rapidly evolving marketing landscape.// Proactive Problem-Solving: Anticipating changes and preparing in advance helps navigate industry shifts smoothly.Read more on this topic via the MHH blog: ⁠HERE⁠____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn:⁠ ⁠Join now⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hey Community Family, in today's episode Kristina is joined by the powerhouse Monique Bryan. She is an AI consultant and personal brand strategist!In this conversation she is walking us through what it looks like to have a human-first AI approach that truly amplifies your strategy and brand, not washes it out.Monique unpacks how AI tools like ChatGPT and Perplexity became her thought partners, helping her scale content, analyze market data, and brainstorm like never before. But she doesn't stop there, she is also breaking down how to actually train AI to sound and think more like YOU, inject your personality and business goals into your prompts, and create custom GPTs that act like team members.You'll also learn why AI doesn't replace human connection, but it can actually amplify it. If you've ever wondered:How do I actually use ChatGPT better?What are some AI tools that are worth trying?How do I keep my brand voice strong in an AI-generated world?Will AI replace personal branding?This is the episode for you.Connect with Monique:Instagram: moniquebryan_coWebsiteMarketing Team in a DayMentioned in the Episode:GammaNotebook LMHow To Rank On ChatGPT with Kelsey ReidlTake our quiz!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Before OPI, nail color was just another product on the shelf. Suzi Weiss-Fischmann gave it personality and built a global brand in the process.Suzi believed nail color could be personal, playful, and expressive. She pushed the entire industry forward with smarter formulas, bold branding, and shade names that became pop culture, from “I'm Not Really a Waitress” to “Lincoln Park After Dark.” In just six years after its founding, OPI became the number one professional nail brand in America.In this episode of Big Shot, Harley and David sit down with Suzi to explore the instincts that fueled that rise. She talks about welcoming competition, using storytelling to make an emotional connection with customers, and expanding from salons into Walmart without losing trust or quality. Suzi also shares how her Jewish upbringing influenced her approach to business, from the drive that comes from starting with very little to the values of community and responsibility that guided every big decision.—In This Episode We Cover:(00:00) Intro(03:23) Growing up in communist Hungary with two Holocaust-survivor parents(05:54) How honoring faith brought Suzi's mom back to Auschwitz(07:32) Why Suzi's family fled Hungary (12:40) Suzi's family's transitional time in Israel (15:50) Where Suzi's work ethic came from (18:53) Suzi's adolescence in New York(23:27) Suzi's move to Los Angeles (24:52) How a dental-supply store ended up experimenting with acrylic nails(29:37) OPI's first trade show (32:36) Why competition is good(33:58) How Starbucks inspired Suzi to personalize nail polish (36:44) Why OPI named polishes after food and places and how the naming process worked(42:46) The time Suzi presented to Barbara Broccoli (45:27) The perks and bonuses OPI gave to their employees(48:19) How OPI fixed its lipstick mistake(52:43) How success affected Suzi(55:04) Entering Walmart and growing beyond the professional market(58:15) How Suzi's divorce impacted the family business (1:01:33) The emotional impact of selling OPI(1:10:47) The Jewish work ethic(1:14:25) How to raise resilient, hardworking children—Where to find Suzi Weiss-Fischmann: • Instagram: https://www.instagram.com/1stladyofcolors• Facebook: https://www.facebook.com/1stladyofcolors• Website: https://1stladyofcolors.comWhere To Find Big Shot: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bigshot.show/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigshotpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  • TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@bigshotshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigshotshow/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  • Harley Finkelstein: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/harleyf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • David Segal: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/tea_maverick⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• Production and Marketing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://penname.co⁠

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

A new PRiMER study that analyzed nearly 600 packaged foods found that front-of-package (FOP) health claims like "high in fiber" or "heart healthy" often fail to match the product's nutritional quality Ultraprocessed foods were the biggest offenders, displaying the most "health" labels while remaining high in sugar, sodium, and refined fats Marketing phrases such as "keto," "gluten-free," or "organic" can make a product sound healthy when it isn't When checking a Nutrition Facts label, begin with the serving size and calories, then look at the % Daily Value for key nutrients Learning to read nutrition labels helps you make confident daily food choices that support heart health, steady energy, and long-term wellness

On this episode of Change Agents, Andy Stumpf sits down with author and host of the podcast The Daily Stoic, Ryan Holiday. He has written several bestselling books, including The Obstacle Is the Way, Ego Is the Enemy, and Stillness Is the Key, which blend Stoic philosophy with modern life to emphasize resilience, discipline, and self-awareness. He's also the former Director of Marketing at American Apparel and later founded the creative agency Brass Check, advising major brands and bestselling authors. His latest release, Wisdom Is the Way, is the fourth book in his Stoic Virtues series, following Courage Is Calling, Discipline Is Destiny, and Right Thing, Right Now. Follow Ryan on instagram: https://www.instagram.com/ryanholiday The Daily Stoic on YouTube: https://www.youtube.com/@DailyStoic Change Agents is an IRONCLAD Original Sponsors: Firecracker Farm Use code IRONCLAD to get 15% off your first order at https://firecracker.farm/ Hollow Socks For a limited time Hollow Socks is having a Buy 2 , Get 2 Free Sale. Head to http://Hollowsocks.com today to check it out. #HollowSockspod Mizzen and Main Get 20% off your first purchase at https://www.mizzenandmain.com with promo code IRONCLAD20 Delete MeDeleteMeGo to https://www.joindeleteme.com/IRONCLAD and use coupon code IRONCLAD, or scan the QR code Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy. They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy's Creator Collective and partnership approach. The conversation also dives into long-term relationships with creators, co-creation strategies, and what's on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.

What does leadership look like when the world keeps shifting beneath you? Dara Treseder—Chief Marketing Officer of Autodesk—joins Guy to share how people-first decision-making and focusing on what you can control help leaders stay grounded in uncertain times.Dara breaks down how Autodesk's design-and-make platform touches everything from buildings to Oscar-winning films, and why bold moves like partnering with the LA28 Olympics require clarity, conviction, and resilience. She also speaks candidly about navigating bias, imposter syndrome, and the pressure of being “the only” in many rooms.This conversation is a powerful reminder that courage isn't loud—it's consistent, intentional, and rooted in how you show up for others and for yourself.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As a coach to independent financial advisors, I see a lot of advisors struggling with the same issue—they blend in with the advisor down the street. And when prospects can't see what makes you unique, it becomes a lot harder for them to understand why they should choose you over anyone else.That's why I loved today's conversation with Glenn Street. Glenn built one of the most differentiated businesses I've ever seen—Street Characters, the company behind many of the most iconic mascots in the NFL, NHL, MLB, and major college sports. But the real lesson from this episode isn't about mascots. It's about how he picked a niche, went deep, and created a level of expertise and service that big competitors couldn't match.Glenn didn't try to be everything to everyone. He focused on a narrow lane, understood his customers better than anyone else, and delivered a product and experience no one else in his space could touch. Advisors can do the exact same thing—especially in a market where most firms look and sound identical. When you specialize with intention, understand your audience on a deeper level, and build a brand that feels unmistakably yours, you become the advisor people talk about, remember, and seek out.3 of the biggest insights from Glenn Street…#1.) Niching Down in a Commoditized IndustryOne of the things I loved about Glenn's story is how he didn't try to compete with the Disneys of the world. He found a narrow lane—sports mascots—and went deeper than anyone else. That's exactly what most advisors need today. When you pick a niche and truly understand the people you serve, you stop blending in and start becoming the advisor everyone talks about.#2.) Core Values Don't Matter Unless You Actually Live ThemA lot of firms have core values, but very few bring them to life the way Glenn does. His team starts and ends their day with them. They use them to make decisions, solve problems, and hold each other accountable. It's a simple reminder that culture isn't something you write, it's something you practice.#3.) The Right Incentives Turn Good Teams Into Great OnesGlenn has built a culture where A-player behavior is recognized and rewarded—whether that's through peer shoutouts, clear performance targets, or a team trip to Mexico when they hit their goals. These aren't random perks; they're intentional systems that reinforce what “great” looks like. SHOW NOTEShttps://bradleyjohnson.com/146FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP11254981386See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.