Study and process of soliciting customers
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Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this solo episode, Darin takes on the “beef tallow” craze that's been sweeping the wellness world — exposing the industry manipulation, environmental costs, and scientific inaccuracies behind the trend. From skincare to supplements, companies are selling animal byproducts as miracle cures — but what's really happening behind the scenes? Darin dives into the industrial rendering process, the hidden pollution of factory farming, and the false “ancestral” marketing that's convincing people to buy into a billion-dollar rebrand of waste. This episode isn't about guilt — it's about truth, awareness, and sovereignty. Because when you know how the system really works, you can choose differently. What You'll Learn 00:00:00 – Why Darin decided to peel back the layers on the beef tallow trend 00:01:00 – What tallow actually is: industrially rendered animal fat from slaughterhouse byproducts 00:03:00 – The dirty details: high-heat rendering, bleaching, deodorizing, and chemical refining 00:06:00 – The hidden foundation of factory farming and the myth of “ancestral” sourcing 00:08:00 – The human and environmental toll of the tallow supply chain — pollution, stress, and labor exploitation 00:10:00 – Marketing manipulation: how “natural” language disguises industrial exploitation 00:12:00 – Science check: why tallow isn't nutritionally superior to seed oils 00:14:00 – The clinical data: saturated vs. polyunsaturated fats and heart health 00:16:00 – The real safety issues — prion disease, contaminants, oxidation, and hidden toxins 00:18:00 – Why skincare claims are unproven — no data shows tallow outperforms plant oils 00:20:00 – The illusion of “zero-waste”: how byproduct economics fuel more slaughter 00:22:00 – What “natural” actually costs — to the planet, animals, and human health 00:24:00 – The path forward: transparency, awareness, and choosing regenerative alternatives 00:26:00 – The SuperLife perspective: stop calling destruction natural — awareness is the first step toward change Thank You to Our Sponsors Fatty15: Get an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/DARIN and using code DARIN at checkout. EnergyBits: 100% spirulina and chlorella tablets delivering pure food nutrition. Use code SUPERLIFE for 20% off at energybits.com. Find More from Darin Olien: Instagram: @darinolien Podcast: SuperLife Podcast Website: superlife.com Book: Fatal Conveniences Key Takeaway “Let's stop calling destruction natural. When we stop buying into exploitation, we stop funding it — and that's when change begins for the animals, for the planet, and for us.” Bibliography / Key References Meatscience.org, “Rendering 101” (industry rendering overview) FAO / Codex Alimentarius, edible fats and oils specifications (MIU, peroxide, etc.) Sölens / rendering-industry chemical supplier blogs (on refining aids, odor control) FDA/EPA dioxin/PCB in fats monitoring programs AHA/ACC (American Heart Association / American College of Cardiology) review on saturated vs unsaturated fats and cardiovascular disease PubMed articles on prion resistance to rendering Derm & cosmetic reviews on tallow/animal fats in skincare Industry & environmental NGO reports on factory farming's greenhouse gas, water, land use, manure pollution, worker conditions
Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.You'll learn:Why most marketing "experts" have never swung a hammer (and why that matters)The Eskimo wolf story: how contractors keep licking the blade that's killing themJoshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wifeWhat actually works in contractor marketing (hint: it's not the latest TikTok trend)How to kill the greed, trust the data, and stop making emotional business decisionsWhy success leaves clues, (and how to steal what's already working)Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.Raw. Real. No bullshit.Welcome to The Fight.Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
Aidan talks about leveraging memes and skits for B2B marketing, the power of humor in marketing, overcoming skepticism, and much more!
I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into how to turn restaurant events into true profit centers instead of simple marketing stunts. I explain why events should be treated as products with clear margins and measurable results, and how that mindset shift can transform your bottom line. I walk through the systems I use to plan, price, and evaluate events so they drive both revenue and brand loyalty. TakeawaysEvents should make money twice: at the ticket sale and through repeat customers.A great event is a product with a defined cost and profit margin.Hope is not a strategy; measurement is essential for success.Predictability in events leads to increased profitability.Full rooms do not guarantee profit; focus on fat margins instead.Every event should have a clear conversion goal.Delete 'awareness' from marketing vocabulary; prioritize revenue.Audit past events to understand profitability.Create a 12-month event calendar with repeatable, profitable events.Reprice events for margin, not just fill rate.Chapters00:00 Introduction to Restaurant Marketing Strategies01:50 Transforming Events into Profit Centers05:44 Actionable Steps for Event ProfitabilityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's go-time in the fourth quarter! In this episode, Marc Scott breaks down the four key areas voice actors need to focus on to finish the year strong and build momentum for January. You'll learn how to: Expand your pipeline through consistent outreach Turn prospects into clients with effective follow-up Stay visible and top of mind using social media Use reflection to measure what's working and what's not If you've struggled to keep your marketing consistent or you're ready to make the most of the final 90 days of the year, this episode will help you refocus, simplify, and take action. CONNECT WITH MARC SCOTT & VOPRENEUR
Marketing doesn’t have to feel like manipulation—or something you just “have to” do. In this episode of Live On Purpose Radio with Emilie Davis of Magic Mirror Marketing, she and DrPaul explore how shifting your...
Listen, Like and Subscribe on Apple or Spotify Podcasts: Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one's all about clarity, compression, and exerting creative control without chaos.When More Isn't BetterFaster isn't smarter when the message is emptyReal examples from Kevin and Rachel reveal why less content often hits harderHolding Tension and Building TrustEvery email is a promise worth keepingThe smartest marketers surface friction early, turning lessons into loyalty The post Ep 408: Don't Make Your Marketing the Toaster appeared first on Online Sales and Marketing for Home Builders - DYC.
Join Simtheory: https://simtheory.aiUse "SIMLINK" to get 30% off Pro & Max annual plans until Oct 31st 2025----CHAPTERS:00:00 - Gemini 3.0 HYPE with "make an OS"03:50 - Anthropic Releases Claude Haiku 4.5: Initial Thoughts11:57 - Veo 3.1 and new modes (first frame/last frame & reference to image)25:20 - OpenAI's Erotica Mode & age verification thoughts34:25 - OpenAI Partners with Everyone & Memes35:38 - Salesforce OpenAI Partnership & What Should SaaS do with MCP apps?1:09:25 - Final thoughts, Polymarket----Thanks for your support and listening to the show xox
In this heart-filled and high-impact episode of The Retreat Leaders Podcast, Shannon Jamail sits down with luxury couples retreat host Lesley Jordan to explore the real keys to retreat success-and spoiler alert: it's not just about the perfect venue or a pretty website. From her beginnings as a travel agent to launching powerful, profitable retreats for couples of all backgrounds, Lesley shares how mentorship, strategic pricing, and relationship-first marketing changed the game for her. Together, Shannon and Lesley dig into: How to actually pick the right business coach (hint: ask about profit) Why building real connections beats flashy marketing What it takes to design inclusive retreats that sell out and transform lives The truth about vetting mentors in a saturated online space Lesley's upcoming LGBTQ+ and heterosexual couples retreats focused on love, intimacy, and reconnection If you're building a retreat brand that centers around depth, authenticity, and aligned growth—this one's for you. Learn more: www.lavishcouplesretreats.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------------- Timestamps: Introducing Leslie Jordan (00:01:00) Shannon introduces guest Leslie Jordan, highlighting her energy and inviting her to share her background. Leslie's Journey to Retreats (00:01:35) Leslie shares her transition from travel agent to retreat curator, focusing on luxury retreats for couples and women. The Power of Coaching in Retreat Business (00:02:25) Discussion on meeting through a coach, the importance of having a coach, and the loneliness of entrepreneurship. Finding the Right Coach (00:03:16) Leslie describes her experience with different coaches, learning about business models, pricing, and defining her retreat offerings. Building Relationships Over Pretty Marketing (00:04:00) Leslie explains the importance of building genuine relationships with clients, not just relying on attractive websites. Creating Lavish Couples Retreats (00:05:02) Leslie talks about launching her own retreat business, focusing on reconnection and intimacy for various types of couples. The Value of Multiple Coaches (00:05:24) Shannon and Leslie discuss the benefits of having more than one coach with different expertise. Marketing vs. Selling & Relationship Building (00:06:02) Emphasis on turning marketing activities into real relationships and the changing landscape of the retreat industry. Learning Strategy and Pricing (00:06:52) Leslie shares how her coaches helped her with sales strategies, pricing, and repeat business. Choosing Experienced Coaches (00:07:29) Shannon stresses the importance of working with experienced coaches who understand the retreat business deeply. Treating Retreats as a Business (00:09:00) Discussion on treating retreats as a business model, not just an event, and integrating it with other offerings. Overcoming Fear and Stagnation (00:09:18) Leslie recounts how the wrong coaching held her back and how the right coaches helped her move forward. Vetting Coaches and Profitability (00:10:36) Advice on vetting coaches, asking about their experience, and ensuring they understand profitability in retreats. Industry Trends and Red Flags (00:11:37) Warning about inexperienced coaches and the importance of understanding all aspects of the retreat business. Profitability is Essential (00:11:59) Shannon and Leslie agree that breaking even is not a sustainable business model for retreats. Attending Retreats as Research (00:12:31) Leslie shares the value of attending retreats, especially those hosted by your coach, to learn logistics and marketing. The Importance of Being an Attendee (00:13:11) Shannon emphasizes that aspiring retreat leaders should attend retreats themselves to gain perspective. Community and Networking Benefits (00:15:07) Discussion on the community, networking, and collaborations that come from being part of a coaching group. Ongoing Value of Retreat Attendance (00:16:24) Leslie and Shannon discuss the ongoing benefits of attending retreats, including support, networking, and personal growth. Leslie's Upcoming Retreats (00:17:18) Leslie shares details about her upcoming retreats for LGBTQ+ and heterosexual couples, and her inclusive approach. How to Connect with Leslie (00:18:52) Leslie provides her website and social media handles for listeners to learn more or join her retreats.
Desde cedo, o esporte fez parte de sua vida, primeiro na escola, onde experimentou modalidades diversas como ginástica, atletismo, esportes coletivos e natação. Ao mudar-se para os Estados Unidos, nadou em competições universitárias e, quando retornou ao Brasil, manteve-se ativa jogando tênis e fazendo aulas de academia. Com o nascimento do primeiro filho, encontrou na corrida uma maneira de conciliar saúde e bem-estar à nova rotina. Desde então, não parou mais e participou de inúmeras corridas de rua. Em 2015, estreou no triathlon e, três anos depois, participou do eu primeiro Ironman 70.3, mergulhando de corpo e alma na modalidade, que passou a levar bastante a sério. Foram diversos pódios em sua faixa etária e uma participação em um Campeonato Mundial de Ironman 70.3. Nos últimos anos, adotou o ciclismo como nova paixão, acumulando mais títulos e, desde o ano passado, vem se aventurando também na corrida em trilha, conquistando o primeiro lugar em sua faixa etária nos 25 km da UTMB Paraty 2024. Essa versatilidade também se reflete em sua vida profissional. Formada em Psicologia e Administração nos Estados Unidos, iniciou a carreira em hospitais psiquiátricos, onde desenvolveu um olhar clínico atento à resiliência e aos desafios emocionais. Mais tarde, transitou pelo mundo corporativo em áreas de Recursos Humanos e Marketing, além de empreender por uma década no setor de Design de Interiores. Com a pandemia, sentiu a necessidade e enxergou uma oportunidade de redirecionar seu caminho, retomando a Psicologia com foco em esporte, comportamento e saúde mental. Complementou sua formação com cursos e especializações em Psicologia do Esporte, Terapias Cognitivas e Emocionais e Neurociência, integrando conhecimento científico, experiência clínica e vivência esportiva. Hoje, atende pacientes que muitas vezes a procuram inicialmente por questões ligadas ao esporte, mas que acabam encontrando na terapia um espaço de autoconhecimento, equilíbrio e fortalecimento pessoal. Para ela, não há como separar o atleta do indivíduo: corpo, mente e emoções caminham juntos. Conosco aqui a administradora, terapeuta especialista em Psicologia Clínica do Esporte e Qualidade de Vida, pós graduada em Neurociência, mãe e triatleta que vive o esporte como estilo de vida, a paulistana Silvia Schreer. Inspire-se! Um oferecimento @oakleybr e @2peaksbikes A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala. A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo. Conheça a 2 Peaks Bikes, distribuidora oficial da Factor, da Santa Cruz e da Yeti no Brasil. @2peaksbikesla SIGA e COMPARTILHE o Endörfina no Youtube ou através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.
Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you scale a wholesaling business to $65K in monthly marketing while keeping a 4–5X ROI? In this episode, Joe and Devin Hager reveal the systems, strategies, and mindset that helped them build a powerhouse operation.They break down their lead-to-appointment ratios, the four pillars that drive seller motivation, and the pros and cons of PPC versus direct mail. You'll also learn how they approach negotiations, ask the right questions, and focus on buying houses—not just making offers. Be sure to check out the TTP Training Program.---------Show notes:(0:50) Beginning of today's episode(2:08) Lead to appointment ratio(3:19) The four pillars of motivation(6:09) PPC vs Direct Mail(9:35) Monthly budget in terms of marketing(14:10) Negotiating ang communicating(15:30) Listening and asking the right questions(26:10) You don't make offers you buy houses----------Resources:PropertyLeadsiSpeedtoLeadJoe HomebuyerFollow Devin on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Join my 90-Day Profitability Roadmap for Yoga Teachers webinar–so you create income without confusion and burnout: https://www.brettlarkin.com/live-90day/ How do you run a thriving yoga business and stay energetically aligned? In this episode, I talk with Uplifted 300-Hour graduate Meli De Los Santos—a spiritual business mentor and AI-savvy yogi—about how tools like AI and funnels can actually amplify your authenticity instead of replacing it. We explore how to bring chakra wisdom into your marketing, overcome tech resistance, and streamline your systems to stay focused on what really matters: connection, clarity, and growth. You'll learn:
Before you can lead others, you have to know what leads you.In this episode of Remarkable People, Guy Kawasaki talks with Robert Glazer — bestselling author of The Compass Within — about the hidden forces that shape our choices, define our values, and ultimately determine our direction in life.Robert reveals how to uncover your “magnetic north,” align your work with your personal truth, and recognize when you've drifted off course. Their conversation explores the power of integrity, the origins of leadership, and the lifelong practice of staying true to yourself.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We're kicking off this week's episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we're coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.Jim's guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America's iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.Dave oversees Red Wing's global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world's most recognizable brands.This is Jim's conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You'll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips
Do Business. Do Life. — The Financial Advisor Podcast — DBDL
If you don't know your core values, you'll likely build a business that looks successful on paper but leaves you burned out and misaligned in real life.That's why I invited my friend Robert Glazer on the podcast. He's an entrepreneur, bestselling author, and someone I always learn from when it comes to leadership. Robert built a global business that won dozens of “Best Place to Work” awards, writes the Friday Forward newsletter read by hundreds of thousands each week, and has published five books translated worldwide. His new book The Compass Within is about uncovering the values that drive you—and using them to align your business and life so success actually feels fulfilling.In this conversation, Robert and I dig into where core values really come from, why it's so important to share them with your team, and how to infuse them into your culture so your firm can grow without losing what makes it special. We also talk through his “three climbs” framework, and why so many advisors get to the top of the wrong mountain and wonder why it doesn't feel like freedom.3 of the biggest insights from Robert…1. The Compass Within: Why Advisors Need a Core Values FrameworkRobert's new book isn't just another leadership parable—it's a tool to help you figure out the values that drive every decision you make. When you know those, you can build a firm that scales without burning you out, gives your team clarity, and actually supports the kind of freedom you want.2. Core Values Are Formed Earlier Than You ThinkMost values are rooted in childhood—they usually come from one of two places: the moments that lit us up, or the painful experiences we swore we'd never repeat. When you understand those drivers, you can lead more authentically, set clearer expectations, and avoid the blind spots that derail teams.3. From Words on the Wall to Culture That WorksValues don't matter if they just sit on a wall—they've got to show up in daily behavior. Robert shares how firms can turn values into real systems so your firm attracts the right people, and scales trust without the founder needing to be in every room.4. The 3 Climbs: How to Build a Business You Never Want to Retire FromToo many advisors grind their way up the wrong mountain, only to find emptiness at the top. Robert explains the 3 climbs of entrepreneurship and how to design your firm so the journey itself is energizing.SHOW NOTEShttps://bradleyjohnson.com/138FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: Get copy of Robert's book, "The Compass Within" [while supplies last]To get access to today's free gift AND become a DBDL Insider with VIP access to future resources and exclusive content, text "138" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP10254797117See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to talk about eyeglasses, and you might say, well, Tom, I got perfect vision. I don't need any eyeglasses. Well, that you might have perfect vision. But let me tell you a little bit about it. Hang in here. And of other things that can happen to your eyes if you don't have sunglasses and blue blockers and things like that. Screw The Commute Podcast Show Notes Episode 1044 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Eye Glasses 02:15 Cataracts and wearing glasses 04:34 Having "perfect" vision and sunglasses 06:52 "Blue blocker" glasses Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Exemplary Eyesight - https://screwthecommute.com/1032/ Deep Fakes - https://screwthecommute.com/1042/ New Skills - https://screwthecommute.com/1043/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it's how you package it. Melanie Deziel has built her reputation helping speakers, coaches, and businesses transform messy expertise into frameworks people actually remember and share. In this conversation, she walks us through her IRON framework (yes, a framework for building frameworks) and explains why the businesses that stand out aren't necessarily doing different work—they're just organizing it better. If you've ever wondered why some concepts stick while others evaporate, you're going to want to hear this. https://www.theagentsofchange.com/603 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped, citing the unique complexity of enterprise deals that historical data models struggle to predict accurately.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Medical Sales Podcast, Samuel sits down with medtech strategist and creator Omar M. Khateeb to unpack how startups, reps, and leaders can win attention and turn it into revenue in 2025. Omar shares why LinkedIn is still the #1 starting point, when to expand to X, Meta, and YouTube, and how senior leaders at brands like Intuitive and Zimmer use storytelling to engineer markets. They dig into what actually gets attention (novelty, unpredictability, depth), why “goals” matter less than the systems behind them, and how to think about changing minds through desire, social proof, and early adopters. You'll hear practical content rhythms (start with 3 posts/week), ways to leverage AI without sounding generic, and how founders and reps can build trust with transparency, consistency, and real value. They also hit the creator mindset: stop over planning, start publishing, seek inspiration, and measure what moves the business not just likes. If you're trying to break in, become a top performer, or scale a medtech brand, this conversation gives you the playbook to create, engage, and convert. Subscribe and share with a colleague who needs the edge. Connect with Omar M. Khateeb: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How »
Bob interviews Trevin Wax about his new book, The Gospel Way Catechism.Trevin Wax is Vice President of Resources and Marketing at the North American Mission Board and a well-known author, speaker, and cultural commentator. He also serves (along with Bob) as a fellow at The Keller Center for Cultural Apologetics. In this episode, Bob and Trevin talk apologetics. They discuss Trevin's newest project "The Gospel Way Catechism" and its unique approach to counter-formation. They also explain the role of cultural apologetics in explaining and defending the Christian faith.Chapters:(0:00) Introductions: What is Counter-Catechesis?(7:26) How to Decide What to Put In a Catechism(14:56) Who Should Be Using Catechisms?(21:40) Trevin's Contribution to “The Gospel After Christendom”(25:00) Explaining Cultural Apologetics(30:45) Lesslie Newbigin's Missiology
“If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the traffic's coming from now. If they can increase conversion rates marginally, they can have a huge difference to their bottom line. And it's one of those things where, because sonic branding, once it's done, once, and, well, yes, there might be a brand refresh where it's changed in ten years, um, or it's updated, or maybe it's changed slightly to work with a different culture, right? There might be like a version which sounds slightly more Canadian, right? Or more Christmasy, or things like that. But the point being is this is an asset that they develop once, and then it can be used on these campaigns that can have huge advertising budgets, which makes it very cheap when you compare it to the actual campaign marketing spend.” – Dr. Thomas Dickson My guest on this episode is a musicologist who specializes in how we perceive sound and how it shapes brand communication. With a PhD in Music Psychology, he helps brands create emotionally resonant and research-backed sonic identities. His work reduces subjectivity, improves creative decisions, and even addresses legal risks like plagiarism in audio branding.His name is Dr. Thomas Dickson, and he's advised national retailers, tech firms, and service brands throughout his career. And, as if the subject of musicology isn't fascinating enough, we'll also be discussing how businesses can make sure their sound stays original and protected. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingOur discussion begins with a look back at Dr. Dickson's early memories of sound, and he came prepared with a more recent, but still memorable, experience that demonstrated the power of sound. “By the grand finale,” he recalls as he describes an outdoor concert featuring the Melbourne Symphonic Orchestra, “it's a bucketing down, raining and everyone's still there. So we've got this huge event, it's bucketing down, raining, [and] no one's leaving because they want to hear the finale.” He tells us more about musicology, what it means, and how it can help build a stronger brand. “Musicology is like the academic and rigorous study of music,” he explains. “It comes down to a broad range of different styles, so this could be like music history, it could be music psychology, which is what I looked at, the psychology of music or sound, [or] it could be ethnomusicology.”(0:09:05) - Musicology and Plagiarism in Sonic BrandingDr. Dickson tells us about the different dimensions of musicology and how sound influences us, such as musical expectancy and episodic memory, and how much our impression of sound comes from the media we consume. “We have cultural norms associated with electronic music,” he explains, “digital sounds, hard hitting bass, all that kind of stuff that we
Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.
'Each of us was put on this earth at this time to personally determine the fate of humankind. Do you think you were put here for something less?' Chief Arvol Looking Horse. We exist in a world where the ultra-rich are getting richer, powered by a system we call 'the economy' which is serving to funnel power and value up to an ever-shrinking core of wounded individuals who then project their trauma out on the rest of the world in a doomed attempt to feel better about being caught in a system that doesn't promote human wellbeing. So far, so very obvious. The system is clearly dysfunctional and the cost of failure is the sixth mass extinction. The stakes could not be higher. So how do we create the unity and clarity we need to coalesce around a common cause? Explicitly, how do we create a system that aims for the longterm wellbeing for all - where 'all' is not just all of humanity now and for generations to come in perpetuity, but all of the web of life, the human and the more than human worlds? How, in fact, do we persuade at least a critical mass of our existing system, that we as humans exist to transform our selves and our world for the flourishing of all? This weeks' guest has wrestled with these questions for all her adult life. Victoria Hurth is an Independent Pracademic who works at the cutting edge of theory and practice to help the world clarify its consensus on foundational issues. As you'll hear, she firmly believes that we need to agree that our goal is the longterm wellbeing of all, and then co-create the governance system to frame the strategies that will take us there. We don't need everyone to sign up, but we do need a critical mass of people at all levels of our organisations from government, to NGOs to industry and beyond. To this end, Victoria co-led the five-year development of the global ISO standard in Governance of Organizations (ISO37000), was Technical Author for the first national standard in Purpose-Driven Organizations and is currently Project Leader of the development of an equivalent ISO (ISO37011). Victoria is a Fellow of the University of Cambridge Institute of Sustainability Leadership (CISL), Director at the Soil Association Certification Ltd and advises Planet Mark, UnaTerra Venture Capital, and formerly Creatives for Climate Collective and SACE – Italy's national export credit agency. She advised the UN on the SDG methodology for the business reporting target 12.6.1 and has over 25 years' global experience in business transformation and as a full time Associate Professor of Marketing and Sustainable Business. Alongside all this, she is a practicing Stoic. How inspiring is that? She is also co-author of a new book called 'Beyond Profit' which is one of those potentially world-changing books that lays out in explicit detail why the old system is dead, how slight tweaks to make it 'more sustainable' are never - were never - going to work - and how instead we might craft a new system of governance that allows us to step forward into a world that does prioritise the longterm wellbeing of all life. Beyond Profit book https://uk.bookshop.org/p/books/beyond-profit-purpose-driven-leadership-for-a-wellbeing-economy-lorenzo-fioramonti/7895496Victoria's website https://victoriahurth.comVictoria on LinkedIn https://www.linkedin.com/in/dr-victoria-hurth/'Beyond Profit' Book Community https://www.linkedin.com/groups/13085230/ISO37011 (Purpose-Driven Organisations) community https://www.linkedin.com/groups/13091442/What we offer: Accidental Gods, Dreaming Awake and the Thrutopia Writing Masterclass If you'd like to join our next Open Gathering offered by our Accidental Gods Programme it's 'Dreaming Your Death Awake' (you don't have to be a member) it's on 2nd November - details are here.If you'd like to join us at Accidental Gods, this is the membership where we endeavour to help you to connect fully with the living web of life. If you'd like to train more deeply in the contemporary shamanic work at Dreaming Awake, you'll find us here. If you'd like to explore the recordings from our last Thrutopia Writing Masterclass, the details are here
ParentingAces - The Junior Tennis and College Tennis Podcast
Welcome to Season 14 Episode 39 of the ParentingAces Podcast! In this week's episode, Lisa chats with former top junior and long-time coach and coach-educator, Kyle LaCroix.We've kind of followed a theme in our most recent episodes, one in which we've examined the state of junior tennis coaching and how to make it a better experience for the coaches, players, and parents. The hope is that, through these conversations, we can get the ball rolling to improve coach education, parent education, and the overall experience of families and professionals involved in our sport.Here's a little bit more about Kyle and why he's a great guest to tackle this subject:Kyle LaCroix has a proven track record of service and success in the racquet sports industry. A RSPA (Racquet Sports Professionals Association , Formerly USPTA) Master Professional, and a decorated industry veteran that is also certified by RSPA Padel, Professional Tennis Registry (PTR), Registro Profesional de Tenis (RPT), Global Professional Tennis Coaches Association (GPTCA) and the United States Center For Coaching Excellence (USCCE). Kyle has spent the past 25+ years as one of the foremost experts and leaders in coach development. Having worked with players of all levels, across numerous racquet sports as well as coaches, Kylebrings with him a wealth of knowledge through work at clubs and academies. Kyle has served the racquet sportsindustry in a multitude of capacities including being a RSPA Florida Division Tester/Coach Developer for 17 years and a member of the RSPA National College Curriculum Committee, The RSPA National Membership Committee, The RSPA Strategic Planning Committee as well as other board appointments. Kyle has tested, certified and mentored over 1700 individual tennis coaches from around the world. In 2014, Kyle became the youngest recipient of the RSPA National Tester/Coach Developer of The Year Award. Kyle is The Chief Education Officer of SETS. He holds a B.S. Degree from Ferris State University in Professional Tennis Management. A B.S. Degree in Marketing as well as an MBA from The University of Michigan. He also has an M.Ed. from Stanford University.To get in touch with Kyle, you can email him at kyle.lacroix@setsconsulting.org. You can also follow him on Twitter @SETS_Consulting and Instagram @sets_consulting.For our podcast with Kyle's wife, Lisa, go to https://parentingaces.com/podcasts/love-serving-autism-ft-lisa-pugliese-lacroix/.As always, I am available for one-to-one consults to work with you as you find your way through the college recruiting process. You can purchase and book online through our website at https://parentingaces.com/shop/category/consult-with-lisa-stone/.If you're so inclined, please share this – and all our episodes! – with your fellow tennis players, parents, and coaches. You can subscribe to the podcast on Apple Podcasts or via your favorite podcast app. Please be sure to check out our logo'd merch as well as our a la carte personal consultations in our online shop.CREDITSIntro & Outro Music: Morgan Stone aka STØNEAudio & Video Editing: Lisa Stone
Coffee - Real Estate - Odd Experiences - Haunted Houses - Marketing - and Did I Say Real Estate? Realtor - Lori Montieth with Keller Williams and Mortgage Professional -JoAnna Otero with Union Home Mortgage join forces to talk real estate and home buying! The in's-and-out's, the do's-and-don'ts, and the ups-and-downs! With over 40 years combined experience they bring it all to the table in a fun, casual, and informative way! To contact Lori: https://www.findchattanoogarealestate.com/ To contact JoAnna: https://www.uhm.com/jotero/ ALL THINGS JEFF STYLES: www.thejeffstyles.com PART OF THE NOOGA PODCAST NETWORK: www.noogapodcasts.com Please consider leaving us a review on Apple and giving us a share to your friends! This podcast is powered by ZenCast.fm
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era. 00:00 Introduction and Speaker Backgrounds 02:05 Impact of AI on Company Culture 05:09 Snowflake's AI Strategy and Data Security 08:03 AI Use Cases in Marketing 21:26 AI Use Cases in Sales 29:42 Governance and Security in AI Implementation 32:10 AI's Influence on Hiring and Company Growth 34:58 Closing Thoughts and Resources --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb. --------------------- This episode is Sponsored in part by Intercom:  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December. SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year. We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London. Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026. With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year. But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.
Brad Fisher—Executive Director of the Gahanna Area Chamber of Commerce and Owner of C Suites Executive Offices—shares how networking played a key role in his success. It all began with a single lunch meeting from a random LinkedIn connection. Contact him via https://www.csuitesoffices.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.
Affiliate marketing is more than just another item on your to-do list—it's a smart growth strategy that can expand your reach, boost your revenue, and strengthen your community without adding extra stress. In this episode, I'm breaking down what affiliate marketing really is, why it works so well for entrepreneurs, and how you can get started even if you're a solopreneur. You'll learn the benefits, clear up common misconceptions, and walk away with practical steps to set up an affiliate program that scales your business while you focus on what you do best. Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/affiliate-marketing-for-small-businesses
On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in months, not years.Top Takeaways:
BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is scratchy!), why growing your list matters so much, and the three biggest drivers that have fueled my email list growth over time. If you want actionable insight and a peek behind the scenes of how I build real relationships (and real revenue) via email—this episode is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/310CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
First CISO Charged by SEC: Tim Brown on Trust, Context, and Leading Through Crisis - Interview with Tim Brown | AISA CyberCon Melbourne 2025 Coverage | On Location with Sean Martin and Marco CiappelliAISA CyberCon Melbourne | October 15-17, 2025Tim Brown's job changed overnight. December 11th, he was the CISO at SolarWinds managing security operations. December 12th, he was leading the response to one of the most scrutinized cybersecurity incidents in history.Connecting from New York and Florence to Melbourne, Sean Martin and Marco Ciappelli caught up with their longtime friend ahead of his keynote at AISA CyberCon. The conversation reveals what actually happens when a CISO faces the unthinkable—and why the relationships you build before crisis hits determine whether you survive it.Tim became the first CISO ever charged by the SEC, a distinction nobody wants but one that shaped his mission: if sharing his experience helps even one security leader prepare better, then the entire saga becomes worthwhile. He's candid about the settlement process still underway, the emotional weight of having strangers ask for selfies, and the mental toll that landed him in a Zurich hospital with a heart attack the week his SEC charges were announced."For them to hear something and hear the context—to hear us taking six months off development, 400 engineers focused completely on security for six months in pure focus—when you say it with emotion, it conveys the real cost," Tim explained. Written communication failed during the incident. People needed to talk, to hear, to feel the weight of decisions being made in real time.What saved SolarWinds wasn't just technical capability. It was implicit trust. The war room team operated without second-guessing each other. The CIO handled deployment and investigation. Engineering figured out how the build system was compromised. Marketing and legal managed their domains. Tim didn't waste cycles checking their work because trust was already built."If we didn't have that, we would've been second-guessing what other people did," he said. That trust came from relationships established long before December 2020, from a culture where people knew their roles and respected each other's expertise.Now Tim's focused on mentoring the next generation through the RSA Conference CSO Bootcamp, helping aspiring CISOs and security leaders at smaller companies build the knowledge, community, and relationships they'll need when—not if—their own December 12th arrives. He tailors every talk to his audience, never delivering the same speech twice. Context matters in crisis, but it matters in communication too.Australia played a significant role during SolarWinds' incident response, with the Australian government partnering closely in January 2021. Tim hadn't been back in a decade, making his return to Melbourne for CyberCon particularly meaningful. He's there to share lessons earned the hardest way possible, and to remind security leaders that stress management, safe spaces, and knowing when to compartmentalize aren't luxuries—they're survival skills.His keynote covers the different stages of incident response, how culture drives crisis outcomes, and why the teams that step up matter more than the ones that run away. For anyone leading security teams, Tim's message is clear: build trust now, before you need it.AISA CyberCon Melbourne runs October 15-17, 2025 Coverage provided by ITSPmagazineGUEST:Tim Brown, CISO at SolarWinds | On LinkedIn: https://www.linkedin.com/in/tim-brown-ciso/HOSTS:Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to share an Event Briefing as part of our event coverage? Learn More
In this episode of ON AIR, hosts Joe Jones and Dave Chatmon sit down with Patty Arellano Tolotta, VP of Marketing at Lennox Residential, and Leah Allison, Sr. Manager of Training Development, to explore what's ahead at Lennox LIVE 2026. From keynote speakers and interactive breakouts to networking opportunities that lead to lasting mentorship, Lennox LIVE is built to help dealers strengthen their teams and grow profitably.You'll hear how dealer feedback has shaped the 2026 agenda, why fewer but larger events create more impact, and how AI, marketing, and changing homeowner expectations are influencing the future of HVAC. Whether you're an owner, comfort advisor, technician, or part of the office and marketing team, Lennox LIVE has something valuable for everyone.Learn more at www.LennoxLIVE.com.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, Ryan Smith, a marketing expert and owner of LV Labs, shares insights on leveraging data to source off-market real estate deals. He discusses his background in intelligence, the importance of identifying distress signals, and how to gain a competitive edge in the market. Ryan also highlights the significance of coaching and shares success stories of clients who have effectively implemented his strategies. The conversation concludes with a look at future opportunities in real estate marketing and how to navigate the current market landscape. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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