Podcasts about Marketing

In this episode of The Immigration Lawyer's Toolbox® Podcast, host John Q. Khosravi, Esq. sits down with returning guest Ruby Powers, immigration attorney and founder of the Ruby Powers Strategy Group, for a deep dive into practice management, marketing, and business growth for immigration law firms. Ruby shares actionable insights on building a sustainable and profitable practice, from streamlining operations and maximizing marketing impact to leveraging conferences, seminars, and retreats for professional development.

What happens when two car lovers bet on themselves—and win? In this episode, I'm joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds and launching a new classic-meets-modern car sales brand, their journey is one of grit, innovation, and a whole lot of horsepower. Listen in as we talk about the early days of SPE, how Dan taught himself CAD from scratch, and how a risky lease turned into a game-changing move. We also dive into the mindset shifts that helped them scale from $30K to $500K per month, what it took to develop their signature Coyote Carbon Fiber Intake Manifold, and how they're blending iconic cars like the GT40 and Cobra with modern drivability. If you've ever dreamed of turning a passion into a thriving business, this episode is for you. You can find show notes and more information by clicking here: https://bit.ly/4lgmnxG Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

John Dwyer — founder of The Institute of Wow, direct response marketing expert, and creator of standout campaigns (including a rare Jerry Seinfeld deal) that help businesses win without competing on price. Key Points: Theming sells: Inspired by Disney, JD uses evergreen, public domain themes (wildlife, outer space, dinosaurs) to make offers irresistible year‑round. Free IP example: Attack of the Dinosaurs collectible promo netted $500K in 4 weeks. Seinfeld home loan campaign: Replaced rate discounts with a free vacation, resulting in billions in extra loans. Incentives over discounts: Low‑cost/high‑perceived‑value rewards take focus off price — must match what the audience wants. Turf farm + premium beer bonus = sold out in days. Loyalty rewards swapped for movie vouchers boosted response. Ultimate incentive — travel: Access to unsold hotel rooms sold as bulk vouchers (~$48 special). Works for big‑ticket and demo offers; Harley dealers see ~3.5 sales per 10 test rides. Same cost as a 10% discount, far more pulling power. Doesn't work for every sector (e.g., funerals). JD's Principles: Don't discount — differentiate with irresistible offers. Match incentive to customer desires, not product features. Use free IP themes to avoid licensing costs. Focus on high perceived value / low actual cost. Connect with John: vacationsincentive.com (email for 2‑for‑1 podcast listener deal) Email: john@theinstituteofwow.com⁠

In the second installment of our 3-part KeySource Series on the Pharmacy Podcast Network, Andrew Crawford, VP of Sales & Marketing at KeySource, joins Todd Eury to explore one of the most urgent priorities for regional and national chain pharmacies — supplier alignment as a driver of strategic growth. With NACDS TSE right around the corner, this conversation takes a hard look at the pressures chains face today — from unpredictable PBM reimbursements and restrictive PVA contracts to the operational ripple effects of even a single NDC disruption. At chain scale, where central fill and automation keep thousands of prescriptions moving daily, stability, flexibility, and strategic control are non-negotiable. In this episode, we cover: The State of Chains: How PBM volatility, slim PVA margins, and supply continuity challenges are reshaping priorities. The Shift Toward Supplier Alignment: Why leading chains are moving beyond rigid structures to build strategic, responsive partnerships. How KeySource Supports Chain Growth: From NDC continuity to opportunistic buys, primary award support, and autonomy beyond PVA constraints. Strategic Support Beyond the Product: The downstream impact of supply instability — and how proactive supplier partnerships mitigate risk. Looking Ahead to NACDS TSE: How to turn supplier relationships into a competitive edge. Whether you manage a regional chain or lead procurement for a national brand, this episode unpacks the supplier strategies that can protect your operations, enable growth, and strengthen your competitive position in a volatile market.

In this episode of the Bitcoin for Corporations Show, Pierre Rochard and Spencer Nichols unpack Strategy's Q2 earnings: FASB's mark-to-market EPS, perpetual preferreds (“stretch/stride/strike/strife”), ATM/MAV guidance, and the idea that Strategy could scale from ~4% to ~8% of outstanding bitcoin. They also dig into bitcoin-as-collateral, reflexivity, and treasury risk management.

Nicole Tapscott, Chief Commercial Officer at Knix, dissects the anatomy of category disruption in an era where authenticity trumps algorithms. Drawing from two decades of scaling high-growth consumer brands like Casper and Mejuri, Tapscott reveals how Knix has redefined the intimate apparel industry into a movement of destigmatization through authentic celebrity partnerships. The conversation unpacks strategic insights on navigating the post-DTC landscape, premium retail expansions, data-driven personalization, and omnichannel orchestration—essential intelligence for building next-generation brands that thrive on vulnerability. PLUS: We talk Knix's latest campaign with Kristen Bell and the first U.S. store opening in New York City.Customers Are Already Telling You the AnswerKey takeaways:Next-gen brands prioritize channel agnosticism over DTC exclusivity - Success comes from meeting customers where they are, whether that's TikTok Shop, Nordstrom, or intimate retail experiences designed for vulnerable conversations.Cultural barrier-breaking requires authentic celebrity partnerships - Kristen Bell's decade-long customer relationship with Knix created campaign authenticity that audiences could immediately sense, proving that real relationships trump transactional endorsements.Product innovation emerges from customer vulnerability - Knix's best product developments, from ultra-thin technology to natural fiber collections, stem directly from customer feedback about their most personal needs and experiences.Physical retail serves emotional commerce needs - In categories requiring trust and education, stores become "vulnerability corners" where trained staff facilitate intimate conversations that e-commerce cannot replicate.Mission-driven marketing survives economic pressure - As consumer spending tightens, brands with clear purpose and authentic intention will outperform those focused solely on transactions.Key Quotes:"DTC is no longer a differentiator. It's just table stakes. These brands are no longer defined by how they sell their product, but why they sell, and how they integrate into a customer's life." - Nicole Tapscott [00:08:35]"The best campaigns are based on a true insight and great representation... someone that really represents that message in a real authentic way." - Nicole Tapscott [00:15:51]"Listen to the customer. They're usually telling you the answer... The if you build it, they will come mentality of former businesses does not work. You actually have to build it where they want it." - Nicole Tapscott [00:51:16]Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Join Simtheory: https://simtheory.ai----CHAPTERS:00:00 - Simtheory plug00:48 - GPT-5 1 Week Later, Reaction to GPT-5 & Our Thoughts on Future of AI Models30:12 - Ideogram Character Reference Fun + Disturbing Photos of Us37:33 - Using creative MCPs together for photos, videos and 3D objects43:16 - MCP output combinations and the explosion of MCPs51:18 - What is needed from the next models like Gemini 3.0 Pro54:30 - Sundar Pendant Design & Final Thoughts56:20 - Final LOLz of week: gaggle poaching58:10 - Surprise GPT-5 Indie SongThanks for all of your supporting and listening to the show! xoxox

Most B2B business owners I talk to are stuck in the marketing maze. They're guessing and testing random lead gen tactics with no real plan, just hoping something finally works. And that guesswork, it's exhausting. Today, I'm going to help you get off that hamster wheel and start focusing on what actually drives results. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned expectations, marketing often gets boxed in as a support function instead of the growth driver it is. If marketing is going to lead, CEOs need to understand what it can really do and what to look for in a CMO who's built to deliver.  To set the record straight, Drew taps three marketing leaders, Rebecca Stone (formerly Cisco), Grant Johnson (Chief Outsiders), and Jan Deahl (Drake Star), to reframe how CEOs see marketing. It is a strategic engine built to shape markets, guide buyers, and drive growth. Together, they make the case for what's possible when CMOs are empowered to lead. In this episode:  Rebecca on why CMOs need to think and act like a CEO  Grant on how mismatched expectations set CMOs up to fail  Jan on aligning marketing's role to company stage and goals  Plus:  The key questions every CEO should ask their CMO  What to fix when marketing is stuck in order-taking mode  How smart onboarding sets CMOs up to lead  Why growth depends on more than just demand gen  Tune in for signals that shift how your CEO sees marketing.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to BCI Cattle Chat! In this week's episode of Cattle Chat, the team debates phenotype versus genotype when selecting replacement heifers. Next, Dustin leads the discussion on marketing with rising cattle prices. Finally the crew discuss water quality management. 2:25 Replacement Heifers 11:56 Marketing 1:13 Water Quality For more on BCI Cattle Chat, follow… Continue reading Replacement Heifers, Marketing, Water

AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. 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SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguing that experience in traditional SEO can actually make adaptation more difficult.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI.Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.

I am excited to introduce Efficient Friday! Each week, in 10 minutes or less,  I want to share a super tactical tip, idea, process, hack, etc with you that you can implement in your business right away!In this short but powerful episode:Libby shares the one game-changing shift that transformed her from reactive and overwhelmed to calm and proactive. If you've ever found yourself scrambling the night before a client meeting or derailed by surprise issues, this strategy will resonate.You'll learn how building just a bit of margin into your schedule (think: a simple two-week buffer) can reduce stress, improve your client experience, and help you lead like a true CEO—not just put out fires all day.You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Ever feel like you're spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something's not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To learn a step-by-step framework to start using emotional targeting in your marketing, I interview Talia Wolf.Guest: Talia Wolf | Show Notes: socialmediaexaminer.com/679Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When does a family business take a venture into bourbon? Well, here's one such story. We sit down with Rick and Ricky Johnson, the father-son team behind 15 Stars Bourbon. Their journey begins in an unexpected place—popcorn—where they turned their specialty brand, Black Jewel Popcorn, into a launching pad for their bourbon venture. The conversation delves into how a college project sparked Ricky's interest in creating bourbon from their unique black corn, leading to a partnership with Bardstown Bourbon Company. The Johnsons share their meticulous approach to blending and flavor proofing using older whiskeys, including 14- and 15-year-old blends. They highlight the role of heirloom corn varieties in shaping their bourbon profiles. And yes, we get school again on what 15 Stars means which reflects Kentucky's bourbon heritage and Americana. Show Notes: Introduction to 15 Stars Bourbon and the Johnsons' background. How a popcorn business spurred their bourbon dream. The role of heirloom corn in bourbon production. Partnership with Bardstown Bourbon Company explained. Insights into blending techniques and flavor proofing. Emphasizing Kentucky's bourbon heritage in branding. Strategies for sourcing older whiskeys for their blends. Marketing approaches and consumer engagement. Preview of upcoming innovative bourbon releases. Reflections on community ties within the bourbon world. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The Comics. The Movie. Rob's Review. The Marketing. The Box Office. ‘Nuff Said, True Believer. 

With a career spanning music promotion, marketing, publishing, nonprofit leadership, and entrepreneurship, Anika Jackson knows firsthand how powerful—and challenging—a career change can be. Her journey began in Chicago's house music scene and took her from nightlife marketing in Los Angeles to launching major magazines in San Francisco. After stepping away to focus on philanthropy and nonprofit work, she reinvented herself again as an entrepreneur, consultant with a focus on AI advocacy, and top-rated podcast host. As the creator of Your Brand Amplified® and a graduate instructor at USC Annenberg, Anika now helps others leverage storytelling and strategy to navigate their own career pivots.  Her story is proof that embracing change can lead to new opportunities and unexpected success. Listen now! Connect with Anika: https://www.linkedin.com/in/anikajackson/

Hala Taha is the CEO of YAP Media, running a soon to be 8-figure agency and one of the top business podcasts in the world — built based on organic strategies. She's the queen of LinkedIn with over 270K followers, a master of organic growth, and has interviewed icons from Grant Cardone to Matthew McConaughey. Hala's here to show you how to turn your personal brand into a revenue-generating machine.Connect with Hala:Instagram: @yapwithhalaPodcast: Young and ProfitingYAP Media – yapmedia.ioWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Chris discusses the evolution of his business, strategies for creating long-lasting websites, and the importance of sticking to core competencies rather than diversifying too broadly. He also talks about his innovative 'vibe check' method for qualifying clients, the role of design libraries in maintaining site consistency, and lessons learned from early business mistakes. Chris LaFay is an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, He has been passionate about one thing: helping growing businesses build creative websites that their teams can manage.

DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment.For more on DedCool and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Stuck between VO genres like audiobooks and commercial work? In this episode of the Summer Series, voice actor Bradley Heller joins Marc Scott to explore how to choose the right path without spreading yourself too thin. Discover practical strategies for managing your time, marketing smarter (not harder), and building a schedule around genres that align with your strengths and income goals. Whether you're starting out or pivoting in your voiceover journey, this episode gives you the tools to evaluate your niche, find balance, and grow your VO career with intention. CONNECT WITH BRADLEY HELLER

Send us a textWhat the heck is Geographic Farming and how can it make you a lot of money?Janine Sasso, a successful real estate agent and author, joins me to discuss this very effective sales strategy for every real estate agent. Janine emphasizes the importance of being a hyper local agent, focusing on geographic farming, and building relationships through direct mail and events. She also discusses the challenges agents face today, including distractions from technology and the need for genuine human connections. Janine provides insights on how to effectively target neighborhoods, budget for marketing, and integrate traditional methods with modern technology to achieve success in real estate sales.Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

In this Marketing Over Coffee: It’s vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless – 48 Foundation Principles of Generative AI […] The post Go Listen to Simon and Mo appeared first on Marketing Over Coffee Marketing Podcast.

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.Along with Seth's incredible expertise and wisdom, I'm adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.In this episode, we dive into why people actually buy (or don't buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn't true. Making the sale is about more than the work itself. Let's talk about what actually closes the deal.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:Seth's personal experience showing that a product won't sell just because it's greatWhat creates the best conditions for your customers to say yesHow the Lead Product creates trust and confidence in you for your prospectsLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com. The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.

Send us a textWhat if the secret to great parenting wasn't found in perfect discipline strategies or elaborate educational plans, but in simply showing up? Tyler White, BDR with Akkodis and host of the Timeout with Leaders podcast, brings a refreshingly authentic perspective to fatherhood that will make you rethink your approach to family leadership.Growing up as the son of a high school football coach, Tyler learned early that commitments weren't optional—they were sacred. "The word commitment was like the real C-word in my family," he shares with a laugh. This foundation shaped him profoundly, but it's his two-and-a-half-year-old daughter Ella who's teaching him the most valuable lessons now. Watching her play with zero expectations has awakened his inner child and reminded him that sometimes the best leadership happens when we let go of control.The conversation takes powerful turns as Tyler recounts meeting his wife in sixth-grade church group, losing touch for twenty years, and then reconnecting through Facebook to build a beautiful family together. He vulnerably shares his growth areas as a dad, particularly in fully appreciating the challenges his wife faces as a stay-at-home mom. "Really understanding how much effort and energy that takes out of somebody and always remembering that," he reflects, is his ongoing work.Perhaps most compelling is Tyler's story about learning service from a colleague who drove twenty hours to help someone move without seeking recognition. "When you tell people about your serving, the grace is gone," the colleague explained—a principle that transformed Tyler's approach to both business and fatherhood. His three guiding principles—show up consistently, serve without expectations, and don't take yourself too seriously—offer a powerful framework for any dad looking to strengthen their family leadership.Whether you're a new father finding your footing or a seasoned dad seeking renewed purpose, this conversation will inspire you to embrace the joy of fatherhood without the pressure of perfection. Subscribe now to hear more authentic conversations with dads who are working to become better quarterbacks of their homes.Support the showPlease don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!

Small business is booming—and so is demand for the right kind of space. In this episode, Jack sits down with Logan Freeman, a Kansas City commercial real estate pro who's closed over $350M in deals, to talk about the rise of flex industrial properties, why land entitlement is a hidden goldmine, and how the 18-year real estate cycle could shape your next move. They dive into spotting opportunities before the market shifts, creative deal structures, and even how AI is changing the game for investors.

Get 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn't matter as much as the right audience, and the real definition of marketing (hint: it's not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn't about gimmicks - it's about meaning.Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.If you're ready to stop chasing clicks and start building something worth talking about, this one's for you.Check out Seth here:https://www.instagram.com/sethgodin/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:59 - What makes people buy vs not1:43 - Views vs influence2:51 - Remarkable isn't a gimmick4:08 - Advertising vs. Marketing5:31 - Marketing hasn't changed7:39 - You have to admit you're not that good10:44 - The power of speaking to our customers12:17 - People are distracted by false proxies15:55 - Motion Array16:50 - Find 10 people that trust you18:27 - Getting kicked out of the publishing industry21:26 - Why Seth wrote The Purple Cow24:15 - Marketing a Personal Brand vs. Tradition Brand27:25 - Live Training28:07 - Why tension is so important29:47 - The smallest viable audience31:08 - Navigating Dupes on Amazon33:48 - What it takes to create a Purple Cow business36:24 - How to implement a marketing strategy38:18 - Learn to play the right game40:14 - Authenticity is bullshit46:28 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Dr. Andy Woods and David cover some recent headlines that focus on some hot topics like Planned Parenthood, Palestine, and the Department of Education. www.worldviewmatters.tv © FreedomProject 2025

In this episode of Retail Therapy, host Crystal sits down with retail therapist Bob Phibbs and guest Linda Moore to unpack the strategies that keep your cash register ringing—not just today, but for years to come.From attracting new shoppers to building loyalty with the ones you already have, Bob and Linda share insights on connecting with different generations, addressing your customers' real “pain points,” and selling through systems that work.They also dig into why your content—and the energy behind it—can make or break your sales, plus how to speak directly to your male audience in ways that resonate.If you're a retailer looking to sell smarter, market better, and keep customers for life, this conversation is for you.[2:21] Meet retail therapist Bob Phibbs[4:40] Strategies to win new customers and keep loyal ones coming back[5:53] Marketing to millennials vs. boomers—and what actually works[15:09] Why calling out customer “pain points” matters[26:32] Selling with a proven system or framework[36:34] The power of great content and high energy in sales[41:18] How to connect with your male audienceJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join Jay Gunkelman, QEEGD (the man who has analyzed over 500,000 brain scans), and host Pete Jansons for another engaging NeuroNoodle Neurofeedback Podcast episode discussing neuroscience, psychology, mental health, and brain training.✅ Topic 1 Explained: Learn how brain temperature affects neurological functioning, cognition, and the risk of dysfunction at high core temperatures.✅ Topic 2 Deep Dive: We explore the controversial concept of “God frequencies” and the Schumann Resonances—natural earth-based electromagnetic frequencies often misused in marketing.✅ Topic 3 Insights: Jay shares fascinating EEG data from healing studies, showing entrainment between healer and subject using cross-frequency coupling and standing wave potentials.✅ Additional Topics:

In a world full of polished content, authenticity is what truly cuts through.That's the secret behind Armchair Expert, the wildly popular podcast from Dax Shepard that mixes candid conversation with crowd-sourced chaos. In this episode, we unpack the marketing insights behind it with special guest Derek Weeks, Chief Marketing Officer at Katalon.Together, we explore what B2B marketers can learn from building real connections, inviting community participation, and letting go of perfection to create content people genuinely trust and engage with.About our guest, Derek WeeksDerek Weeks is the Chief Marketing Officer at Katalon. He is a driven, results-oriented CMO with a proven ability to achieve multiple successful exits, build and execute bold go-to-market strategies for each stage of business growth, and demonstrate solid returns on marketing investments. Accomplished at building high-performing teams, driving quality marketing-sourced pipeline, developing massive communities, and collaborating with sales teams to meet business targets.What B2B Companies Can Learn From the Armchair Expert Podcast:Vulnerability builds trust and attention. Derek Weeks emphasizes that Armchair Expert's standout quality is its authentic vulnerability, which creates a powerful emotional connection with listeners. He explains, “It's really about being human… It builds an emotional connection with your brand.” Derek draws a parallel to B2B marketing, highlighting that it's crucial to showcase real people behind the brand to forge trust.Mix long-form and short-form content strategically. Armchair Expert masterfully balances 90-minute conversations with short, snackable segments like Armchair Anonymous. Derek believes this dual-format approach is essential for B2B marketing: “That kind of mix of long and short is something that you have to play into as a marketer and realize your audience expects different things at different times.” He stresses that marketers must go deep when it matters, but also repurpose content aggressively to cater to varied audience behaviors, especially across platforms like TikTok.Empower community-generated content. Derek praises Armchair Expert for its use of community-driven content through Armchair Anonymous, where listeners share personal stories weekly. He says, “They really don't have to spend time creating content at all… believe in your community and the value that they create.” B2B marketers should harness their user-generated content to scale content creation far beyond the limits of a marketing budget.Quotes“ You have to think about what draws people to the next.  What did you do in that moment that got people to say, ‘This is worth following or paying attention to or coming back again?'  Figure out what's going to make people come back, not what makes people appear the first time.  The first time is kind of an easy win. The second time, or third time, or 10th time is the hard part.”Time Stamps[00:55]  Meet Derek Weeks, CMO at Katalon[01:23]  Why Armchair Expert?[03:01] Vulnerability and Trust in B2B[08:58]  Don't Build Campaigns, Build Conversations[13:37] The Long-Form to Short-Form Pipeline[19:05] Unfair Mindshare[21:47] What Armchair Expert Gets Right[24:01] Practical Ways to Bring Personality into B2B[27:38] Final Thoughts & TakeawaysLinksConnect with Derek on LinkedInLearn more about KatalonAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this conversation, Ty Garrett shares his journey into the real estate space, the evolution of DataFlik, and the significant role AI plays in transforming marketing and business management. He discusses the differences between working with investors and realtors, emphasizing the unique challenges and opportunities in each sector. Ty also provides insights into scaling a tech business in the real estate industry, highlighting the importance of partnerships and understanding market needs. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth about marketers' ability to judge their own brand elements. They explore why we're terrible at predicting how consumers will respond to our logos, colors, sounds, and taglines.Topics covered:   [01:00] "Assessing Branding Strength: Comparing Marketer Judgment and Consumer Data for Brand Identity Elements"[02:00] Only 2% of marketer predictions are accurate[04:00] Why we love our brands like our own dogs[05:00] When marketers actually get it right[06:00] Why teams beat individuals at brand judgment[07:00] Don't trust your gut alone  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Graham, C., & Lowrey, T. M. (2023). Assessing branding strength: Comparing marketer judgement and consumer data for brand identity elements. International Journal of Research in Marketing, 40(4), 977–996. https://doi.org/10.1016/j.ijresmar.2023.06.006  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

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Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

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Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Fresh off the announcement of his move from Shopify to a16z, Alex Danco joins TBPN to talk about the “trade deal” that brought him here and his mission to make the firm's written content truly world class.He discusses why he believes writing still matters in the age of AI, how great prose can act as “power transfer technology” for founders, and why he's betting on the overlooked art of speechwriting. Alex also reflects on his years as a founder, investor, and longtime blogger, and shares the formats he's most excited to explore, from deal memos to launch speeches. Timecodes: 0:00 Joining a16z0:41 The Power of Writing & Speechwriting2:45 Reflections on Blogging & Communication5:10 Writing as Power Transfer Technology6:46 Formats & Content at a16z8:09 The Underrated Art of Speechwriting11:21 The Evolution of Blogging & Audience12:23 Looking Forward: Brand & Legacy Resources:Find Alex on X: https://x.com/Alex_DancoWatch TBPN: https://www.tbpn.com/Follow TBPN on X: https://x.com/tbpn Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

What happens when a high school government teacher becomes America's most trusted voice on democracy? Sharon McMahon transformed from classroom educator to social media sensation by explaining politics with facts, civility, and clarity. Known as "America's Government Teacher," she reveals how she accidentally became a democratic educator during the pandemic and shares insights from her book The Small and the Mighty about unsung American heroes. She discusses why working with your enemies might be democracy's secret weapon and tackles divisive topics from constitutional reform to political violence. Discover why history favors doers over critics and what it truly means to do "the next needed thing" in challenging times.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when the life you've built no longer fits the person you've become?In this episode, Megan talks to Amber Rae, who shares her story of a profound unraveling that began with a single, eye-opening moment, leading her to confront the truth about her marriage, her career, and the beliefs she had held for years. If you've ever felt that quiet pull to make a change but has been too afraid to follow it, you'll want to tune in.In this episode, you'll learn about:Why we are conditioned to choose others' happiness over our own—and the deep-seated fear behind it.The dangerous trap of "self-abandonment" and how it masquerades as self-love.The difference between your intuition and the noisy voices of fear and expectation.A powerful journaling practice to help you discern which voice is speaking to you.Why we often try to fix our external circumstances (our jobs, our home) instead of facing the truth about what needs to shift internally.How to borrow courage from the categories in your life where you already feel confident.The crucial reframe: walking away from something you've outgrown is an act of leadership, not selfishness.Episode Timestamps:00:03:00 – The pivotal moment that sparked Amber's unraveling.00:05:00 – Why the unraveling is happening to so many women right now.00:08:00 – The connection between Amber's personal journey and her new book, Lovable.00:10:20 – The messy reality of healing and why it's not a linear process.00:19:00 – The difficult question: Is it self-love or self-abandonment?00:23:25 – The realization that we often "self-abandon" in one area of life but not others.00:28:00 – How to discern the voice of intuition from the noise of fear.00:31:30 – A powerful journaling practice for listening to your internal voices.About Amber Rae: Website: https://www.amberrae.com/ Instagram: https://www.instagram.com/heyamberrae/ Book: Loveable by Amber Rae: https://www.amazon.com/Loveable-Womans-Path-Good-Free/dp/1250809339For Real on Social Media: Instagram: https://www.instagram.com/forrealwithmegan/ Facebook: https://www.facebook.com/ForRealPodcastThis episode was edited and produced by Walk West and is brought to you by Megan's online membership site for wedding pros, The Planner's Vault. ----2025 VIP CEO Day: https://www.megangillikin.com/2025-vip-ceo-day

What if 80% of new clients were ready to work with you before they ever met you?That's the reality Marcus Sheridan created when the 2008 recession almost bankrupted his pool business. The crisis forced him to rethink his marketing strategy–a shift that transformed his struggling company into the most visited swimming pool website in the world. How? By answering every customer question, even the uncomfortable ones, before the sales meeting ever happened.In this episode, Marcus reveals how financial advisors can apply the same approach to build unbreakable trust, shorten sales lead cycles, and create an overflowing pipeline of clients who already feel like they know, like, and trust you.We dig into the shocking amount of time that consumers spend researching products and services ahead of time, and the answers that advisors dread providing. We also discuss how advisors can leverage video, especially YouTube, to establish themselves as trusted experts in their industry, as well as the risks of being left behind and rendered obsolete by failing to adapt to AI, new technology, and the trust-building power of video.3 of the biggest insights from Marcus Sheridan…#1.) The "Big 5" Sales Topics That Clients Search Before They Hire YouMarcus breaks down the five topics every client wants to know about: cost, problems, comparisons, reviews, and "best of" lists. Bottom line: Advisors who address these topics upfront, win.#2.) How to Build Trust Before They Ever Shake Your HandWhen done right, your marketing becomes the sales process. Marcus proves his point by how clients opened the door saying, “Marcus from the pool video is here!”#3.) Why Video Content Is Your New Sales FunnelGoogle is sending less traffic to websites, thanks to AI. But YouTube traffic is up. Marcus shares how AI and buyer behavior are shifting and why your YouTube channel will soon be more important than your website.SHOW NOTEShttps://bradleyjohnson.com/129FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: Get copies of Marcus' book, "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" [while supplies last]To get access to today's free gift AND become a DBDL Insider with VIP access to future resources and exclusive content, text "129" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP08254657215See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get your marketing to actually work? In this episode, I'm joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today's economy. If your content feels like it's going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process. Today you will hear:The telltale signs your messaging is off—and how to diagnose the problem.How to use voice of customer research to create content that truly resonates.Michelle's “do less but better” approach to marketing for more qualified leads.Why your message should adapt to focus on functional needs during economic uncertainty.Simple steps to cut ineffective tactics and double down on what works. CONNECT WITH DR. MICHELLE:Website: https://drmichellemazur.comLinkedIn: https://www.linkedin.com/in/drmichellemazur/FREE Resources:Market Like an Expert: https://drmichellemazur.com/CTR3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion 

Today I'm going to tell you why I love spam and I do. I love that spam coming in. You think I'm kidding? Wait till you hear it. Screw The Commute Podcast Show Notes Episode 1026 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Why I Love Spam 01:58 Keeps you up on current events, internet trends 05:12 Using spam ideas on this podcast, Subject line, sales letter 09:03 Loving spam and going lightning fast through them Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes VTubing - https://screwthecommute.com/1025/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead's latest book, The Existing Market Trap. The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial intelligence (AI) on business. If you're a marketer, entrepreneur, or executive looking to future-proof your company and career, this episode is a must-listen. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.   Understanding the Existing Market Trap Most companies fail not because their products are bad, but because they compare their innovations to old market standards. This “existing market trap” forces them to compete in crowded, established categories, dooming them to incremental improvements and eventual irrelevance. Lochhead warns that trillions in investment will be lost if companies keep chasing existing markets instead of creating new ones, and much of the 90%+ startup failure rate is due to the trap of incrementalism, trying to be “better” rather than “different.” The key is to stop benchmarking new products against legacy solutions and instead ask: What new problem are we solving, and how can we define a new category around it? The Power of Category Design Category design is the discipline of creating and dominating new market categories. It's not just a marketing tactic, it's a strategic mindset shift. Markets are groups of people with a shared problem, while categories are defined by what people believe can solve that problem. Companies like OpenAI and Nvidia didn't chase existing demand, they created it. Legendary category designers start with a vision of a radically different future and work backward, understanding that the language used to describe a product and category shapes what people believe is possible. Ultimately, the most powerful thing you can “ship” is a new belief about what's possible. Rather than out-featuring competitors, the goal is to redefine the game and build the aisle, not just fight for shelf space. AI as a Co-Founder, Not a Copilot Treating AI as a mere “assistant” or “copilot” is a massive missed opportunity. AI should be the core foundation of your business and career. When AI is just an add-on, it leads to incremental change, but when it is treated as a co-founder, it enables exponential, net-new value creation. The next generation will be “native AI”; they'll expect AI to be at the center of everything. To take advantage of this, businesses should integrate AI deeply, building processes, products, and even company culture around AI from the ground up, and reimagine roles so that AI is seen as a creative partner, not just a tool. To hear more of this amazing dialogue between marketing geniuses, download and listen to this episode.  Links If you wish to check out more episodes from DisrupTV, you can do so on these links: LinkedIn | X (formerly Twitter) | Youtube | Apple Podcast | Website   We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!