Podcasts about HubSpot

Angela Crossman, Hernan Chiosso, and Jean-Luc Charles joined us to debrief the “Yellow Pod” conversation from MPL Live NYC and what the group is actually doing with AI at work. We covered opportunities vs blockers, “AI as coach” guardrails, why HR should own enablement, actionable next steps, and predictions for the AI-powered workplace.---- Sponsor Links:

Want to make content with AI? Get the system here: https://clickhubspot.com/rjb Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams. In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You'll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg's joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Brand Team Investment Debate (04:03) Creative Stunt Strategist Hired (06:39) Importance of IRL Brand Experiences (10:20) New Grad Rotational Program (13:21) Natural Curiosity in Interviews (18:28) Encouraging Curiosity in the AI Era (19:28) High School Dropout Wins Fields Medal (24:13) Integrating Tools into Daily Life (26:03) Redefining Business Ambition with Clay — Mentions: Carly Baker: https://blog.hubspot.com/marketing/author/carly-baker Varun Anand: https://www.linkedin.com/in/vaanand Clay: https://www.clay.com/ Notion: https://www.notion.com/ Lovable: https://lovable.dev/ Mindstream: https://www.mindstream.news/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

Most sellers tend to get caught up in the technical side—asking the “right” questions, handling objections, and checking all the boxes. But in the process, we often overlook something just as important: the emotional side of selling. That's why I invited Alex Kremer, founder of Alluviance, to join me. He breaks down how the right mindset can help you close more deals and build lasting relationships.Meet Alex Kremer· Alex Kremer is the Founder of Alluviance, a community and organization dedicated to transforming sales and leadership through authenticity, purpose, and performance. · With over 15 years of experience, he has worked with top companies like Salesforce, AWS, and Gong, and played a key role in scaling Outreach from $25M to $250M. · He's hired, trained, and led over 100 Account Executives and Sales Managers, earning President's Club honors 7 years in a row.· Alex is known for helping leaders build high-performing teams and purpose-driven cultures that achieve lasting results.Beyond the Tactics: The Role of Mindset in Sales Success· Alex pulls back the curtain on his journey, opening up about the hidden struggles he faced even when he seemed most successful. · Despite hitting top quotas and leading major accounts at Microsoft, he battled depression, highlighting a key truth: salespeople can meet every external standard and still feel empty inside. · Alex explains how mental, emotional, and even spiritual health are often overlooked but absolutely crucial to sustainable, fulfilling sales success.Practical Strategies: Filling the Void and Mastering the Inner Game· Alex introduces the concept of “parts work,” a therapeutic approach to identifying and relating to various emotions without self-judgment. · He stresses the importance of self-awareness, inviting reps to treat their emotional states with the same curiosity as they would a sales prospect in discovery. · Simple practices like mindful breathing, walks without phones, and reflective journaling can create the internal space needed for clarity.Leadership in Action: Bringing Mindfulness Into Sales Teams· For sales leaders, Alex suggests starting meetings with grounding exercises such as box breathing or gratitude practices. · Investing a few minutes in presence and connection sets a more productive tone than jumping straight to numbers.“When you connect more deeply with yourself, it allows you to connect more deeply with other people, which is very interwoven with sales.” - Alex Kremer.ResourcesAlex's company, Alluviance, hosts regular retreats blending sales tactics with inner game work. Reach out to Alex on LinkedIn or the Alluviance website for future retreat details.Sponsorship Offers1. This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Kipp Bodnar is HubSpot's CMO. He's also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp's podcast: https://www.youtube.com/@MATGpod Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  HigherVisibility. (2025, February 7). New study from HigherVisibility reveals how search behavior is changing in 2025 [Press release]. Terwiesch, C. (2023). Would ChatGPT Get a Wharton MBA? A prediction based on its performance in the operations management course (White paper, Mack Institute for Innovation Management, The Wharton School). Nightingale, S. J., & Farid, H. (2022). AI-synthesized faces are indistinguishable from real faces and more trustworthy. Proceedings of the National Academy of Sciences, 119(8), e2120481119

Hey CX Nation,In this week's episode of The CXChronicles Podcast #269, we welcomed Valerie Li,  Co-Founder & CEO of Duckie.ai based in San Francisco, CA.Duckie. ai is a no-code platform for customer support teams to build their own AI agents to deflect tickets and automate repetitive processes.In this episode, Valerie and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Michele & her team think through on a daily basis to build world class customer experiences.**Episode #269 Highlight Reel:**1. AI-Driven Support Is The Future 2. Enhancing CX and EX Through AI 3. Building Customizable AI Support Bots4. Leveraging Engineering For Strategic Growth 5. AI-Powered Customer Feedback Analysis  Click here to learn more about Valerie LiClick here to learn more about Duckie.aiHuge thanks to Valerie for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & contact center space into the future. For Apple & Spotify podcast listener friends, make sure you are following CXC & leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks to name a few) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Sam Parr is the founder of The Hustle and Trends.co - one of America's fastest-growing media companies with a focus on millennials, tech, and culture (acq. by HubSpot). He's also the co-host of My First Million - a top 25 business podcast. Top 3 Value Bombs 1. Figuring out what people have done is truly helpful, but you've got to go and get after it. 2. It's a good habit to create a plan, have a goal, get into the momentum and the habit of hitting your target, and seeing progress. It's beneficial to life, and makes you feel that you can overcome so many things. 3. It is easier to have money, and to throw money at problems. Check out the greatest hits of 2021 from Sam's podcast - My First Million Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs led by JLD. Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more. Gelt - Tax season might feel far off, but the real planning happens now. Get a personalized consultation and 10 percent off your first year when you mention Entrepreneurs On Fire at JoinGelt.com/eof.

Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley's perspective on why MQLs keep organizations trapped in short-term thinking, and how she's applying those lessons now as Head of Marketing at Aligned.We talk through what it takes to stand up a marketing function from scratch at a hybrid PLG + sales-assisted company, why implementing HubSpot's Lead object was a foundational bet, and how “fail fast” disqualification changed the way BDRs and sales managers manage their pipeline. Ashley also shares her playbook for winning executive buy-in: showing CEOs a predictable growth equation that replaces lead volume with qualified pipeline and product activation.What You'll Learn:Why 30+ audits taught Ashley that MQLs create waste, not growth.How to split the funnel: PLG activations vs. sales-assisted pipeline.The power of clean infrastructure: standing up a true lead object in HubSpot.Why “fail fast” leads to better conversion, stronger feedback loops, and less waste.How to navigate culture change so sales isn't afraid to close lost.Why exec scorecards (not dashboards) determine whether change sticks.If your growth plan still relies on lead math, you're running on outdated assumptions. Ashley shows how to build a system that actually scales revenue, not just reporting.

It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they're joined by some surprise guests and special videos from friends of the show. Highlights from the Episode The Beginning (Episode 1 – November 20, 2013): Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show's DNA. Episode 100 (October 12, 2015): Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing's shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. Episode 200 (September 11, 2017): A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook's billion-dollar content push. Highlights include Robert's reflections on the value of audience and the duo's “can't believe we made it this far” moment. Episode 211 (December 11, 2017): The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. Episode 212 (July 15, 2019): The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. Episode 300 (December 3, 2021): The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. Episode 400 (November 3, 2023): “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney's media moves. A clip on Google's AI results shows just how much the world has shifted. Special Surprises A video greeting from filmmaker Kevin Smith A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. A heartfelt video from author and speaker Andrew Davis Rants & Raves Yes, even in this celebratory episode, Joe and Robert can't resist a few choice rants and raves. (You'll just have to listen in!) Thank you for being part of 500 weeks of This Old Marketing. We couldn't have done it without you. Here's to the next chapter! ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Joy Rothschild, Chief Human Resources Officer at Omni Hotels & Resorts, joined us on The Modern People Leader. ---- Sponsor Links:

In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the importance of understanding one's brand, tailoring marketing efforts to specific audiences, and leveraging AI to enhance marketing effectiveness. The hosts also share practical insights and strategies for implementing these concepts in real-world scenarios.

This Podcast Is Episode 646, And It's About Insights For Small Construction Business Owners Post-Disruption The past few years have been challenging for small business owners everywhere. For contractors, the global disruptions—pandemic shutdowns, supply chain bottlenecks, labor shortages, and inflation—hit especially hard. Projects were delayed, material costs spiked overnight, and cash flow felt like a rollercoaster.   If you're a small construction business owner, you've lived through it. And while it's been painful, it's also been a powerful teacher. As construction bookkeeping specialists, we've had front-row seats to see how disruptions shook contractors and what strategies helped them survive—or even thrive—despite the chaos.    Here are the key lessons learned from global disruption that every small contractor should carry forward.   1. Cash Flow is King When the world turned upside down, it wasn't just about profits on paper—it was about cash in the bank. Contractors who had substantial cash reserves or disciplined systems for separating money (using methods like Profit First) were able to weather late client payments, supply delays, and unexpected expenses. Those who ran lean with no buffer struggled the most. Many relied on credit cards, lines of credit, or personal savings to keep projects moving. Lesson: Always budget with a cushion. Build a reserve fund equal to at least two to three months of operating expenses. Cash flow isn't a luxury—it's survival. 2. Material pricing can change overnight Lumber tripled in price. The costs of concrete, steel, and copper spiked. Even basic items like drywall screws saw shortages. For contractors who bid on jobs months in advance, these increases wiped out their profit margins. The most resilient contractors learned to: Add price escalation clauses in contracts. Limit the validity period of an estimate. Communicate openly with clients about material volatility. Lesson: Build flexibility into your pricing. Protect yourself in writing from market swings you can't control.   3. Diversification builds stability Some contractors relied heavily on one type of work, such as extensive remodels or commercial tenant improvements. When those markets slowed during lockdowns, their revenue disappeared. Others had more diversified income streams—such as small service calls, maintenance contracts, consulting work, or digital products—and were able to pivot. Lesson: Don't rely on one type of project or client. Diversify your work mix so when one stream slows, another sustains you. 4. Relationships matter more than ever When suppliers had limited stock, who got the materials first? The contractors have strong, long-standing relationships. When crews were in short supply, which subs stuck around? The ones treated fairly, paid promptly, and respected. Lesson: Invest in your relationships. Pay suppliers and subs on time. Be transparent with clients. In times of disruption, trust and loyalty can save your business. 5. Technology isn't optional anymore The pandemic accelerated the adoption of technology across the industry. Contractors who relied only on paper receipts, hand-written invoices, or in-person meetings found themselves at a standstill. Those using cloud-based bookkeeping, project management apps, digital invoicing, and video calls continued to move forward. Lesson: Adopt technology before you “need” it. Utilize digital systems for bookkeeping, estimating, contract management, and communication. It's not about replacing personal touch—it's about being adaptable when disruptions happen. 6. Lean teams are resilient teams   Many small contractors discovered they were carrying extra overhead—unused office space, underutilized vehicles, or administrative costs that didn't directly produce profit. During global disruption, reducing the crew to essentials, subs, and systems made survival possible. Lesson: Know your actual costs and eliminate waste. A lean operation is easier to sustain through downturns and easier to scale when demand returns.   7. Communication is your strongest tool   One of the biggest frustrations during disruption was uncertainty. Clients wanted updates. Subs wanted to know if they'd be paid. Suppliers were vague about delivery dates. Contractors who communicated clearly—even if the news wasn't good—earned respect. Those who stayed silent or overpromised quickly lost trust. Lesson: Make communication a priority. Share updates often and honestly. It builds confidence, even when circumstances aren't ideal.     8. Mental health and burnout are real   Global disruption didn't just strain finances—it strained people. Many contractors burned out from trying to keep jobs going under impossible conditions. Some worked longer hours to break even. Those who emerged stronger learned to set boundaries, delegate, and take care of themselves as much as they did their businesses. Lesson: You can't build a sustainable business if you're running on empty. Take time to recharge. A healthy owner leads a wholesome company.   9. Long-term planning beats short-term panic   Disruption exposed those who were running their business reactively and those who had systems in place for long-term stability. Contractors with business plans, financial tracking, and clear goals were able to make adjustments without losing direction. Those who made decisions only in the heat of crisis often compounded their problems. Lesson: Develop a Long-Term Strategy for Your Business. Even if the world shifts, you'll have a framework to guide your choices.   10. Adaptability is a competitive advantage   Perhaps the biggest lesson? The contractors who survived weren't always the strongest or the biggest—they were the most adaptable. They adopted new ways of working, revised their bidding process, experimented with various marketing approaches, and weren't afraid to adapt their business model. Lesson: Stay flexible. The ability to pivot quickly is more valuable than size or experience.   Final thoughts Global disruption has left scars on the construction industry, but it has also left lessons that we can't ignore. For small contractors, the takeaway is clear: Protect your cash flow. Write airtight contracts. Diversify your work. Invest in relationships and technology. Prioritize communication and your own well-being. Disruptions may come again—whether global or local. But the lessons you've learned now can make your business stronger, more resilient, and more profitable in the long run. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting, located in Lynnwood, WA. She holds a Bachelor's Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.

What happens when a State Farm agent decides he's not cut out for the captive world and instead builds a tech empire supporting $2B in premium? Jason Cass sits down with Austin Moorhead, Founder of Lava Automation to unpack that journey.  Key Topics: Austin's leap from State Farm to automation and his “lightbulb moment” with Keap Growing from a side project into 350+ virtual assistants powering $2B in premium Balancing hard work, family, and redefining success in the agency tech space Why AI hype feels like past industrial shifts and what it really means for agencies How LAVA approaches SOC 2 certification and data security in the AI era Turbo Dial's customizable VoIP and HubSpot's growing role in larger agencies Why lead generation remains the great separator for top-performing agencies Optimizing websites for ChatGPT and AI-driven search, not just Google Fear, valuations, and why relationships still anchor the future of independent agents Reach out to: Austin Moorhead Jason Cass Visit Website: Lava Automation Agency Intelligence Produced by PodSquad.fm

Hey CX Nation,Here's the first CXWeekly Update from CXC in a long time!This week's episode I walk through some ideas, goals & CTAs that I've learned from the 5 years of building CXC.Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create more customer focused business leader content, including short episodes like these ones that are digestible, actionable & most importantly entertaining & valuable for all of you.Full candor, we also wanted to celebrate our 5 year anniversary of building CXChronicles. We are approaching 300+ episodes of customer focused business content, we've worked with almost 150+ companies across the world helping them make customer & employee happiness a habit & we are now partnered with some of biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks to name a few. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

We're closing out the season with two of HubSpot's top leaders—Karen Ng, EVP of Product, and Angela O'Dowd VP of the Global Partner Ecosystem— to share their takeaways and what's ahead for partners. We'll cover: Why HubSpot believes partners will lead the AI transformation The AI-Ready Partner Playbook in action: Where leaders are already generating 20% of revenue from AI services, and what's holding others back Pricing in the AI era: Why outcome-based and hybrid models might replace billable hours Unified data as the unlock: How Data Hub and Smart CRM help partners move customers from experimenting to ROI Upmarket expansion: Why the partner ecosystem is what makes HubSpot easy, fast, and unified for enterprise customers The builder profile: How the next wave of partners will act as both app builders and service providers The human edge: what Karen and Angie say AI can never replace—and why leadership in this era must remain profoundly human It's been an amazing season filled with stories on how partners—big and small—are leading in this AI-shift to deliver outcomes for customers. We'll see you in 2026 for more Owning the Outcome!

Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.From subject lines that work to formatting hacks, new stats bring clarity to what's ahead for email marketing, including insights on:Things not to do with AIThe incredible shelf life of some emails (it's WAY longer than you think)Why white space matters in email designThe continued anarchy Apple Mail is creating for marketersNew notes on emojisAnd moreAnd if you haven't already, pre-order Jay's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers. It's sure to be full of his trademark wit and wisdom—and proceeds go to The V Foundation for Cancer Research. A win-win for everyone.As always, thanks for listening. We're off next week (listen to this week's episode to hear why), but back with Sam and Roop the week after. See you then!—Claudia, Roop, and ChelseaTell us what you think!

Email marketing is evolving rapidly as Apple introduces new priority placement algorithms and AI search engines reshape how prospects find advisors—strategies that worked last year are already obsolete. Join host Matt Seitz, Chief Marketing Officer at C2P, as he interviews C2P team members, Mila Bennet, Content Writer, and Owen Brodhead, Digital Marketing Manager, fresh from INBOUND – HubSpot's Marketing and Sales conference. Discover how Apple's email rules are changing inbox strategy, why the shift from SEO to AEO (Answer Engine Optimization) matters for your practice, and how HubSpot's Loop Marketing Framework replaces traditional funnels. Whether you're testing negative emojis in subject lines or optimizing for AI search, this episode offers specific tactics you can implement this week.Resources:Conferences Mentioned: HubSpot INBOUND ConferenceCRM Referenced: HubSpot C2P Advisors only:Marketing services referenced: The Agency at C2P

Erfahre hier mehr über unseren Partner Scalable Capital - dem Broker mit Flatrate und Zinsen. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Spotify-CEOs. Meta kauft bei CoreWeave. Nike-Zahlen. OpenAI vs. Hubspot, Braze, Klaviyo & Docusign. Pfizer macht Trump-Deal. Wolfspeed ist back. NVIDIA auf Rekord. Lufthansa, Asos & Hornbach fallen. Etsy fällt dank OpenAI. DraftKings & Flutter dank Robinhood. Chinesischer Gold-Riese Zijin Gold (WKN: A41KPF) hat gestern IPO gefeiert. Zijin Mining (WKN: A0M4ZR) bleibt Großaktionär. ASML (WKN: A1J4U4) hat SAP wieder als wertvollste Firma Europas überholt. Aber was machen die eigentlich genau? Und was hat das mit Intensität zu tun? Diesen Podcast vom 01.10.2025, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Joe Fier sits down with Aaron Young, entrepreneur, author, and creator of the "Unshackled Owner" method. Aaron shares game-changing insights on how to design a business that doesn't own you—one that thrives beyond your own time and energy. From the foundational question every business owner should be asking, to real-life stories (including how Aaron earned nearly $1M while physically unable to run his company), this episode is packed with lessons for entrepreneurs at any stage. Tune in for a mix of mindset shifts, practical frameworks, and inspirational proof that you really can build freedom and scale—on your own terms!Topics DiscussedThe Core Question: Why it's crucial to define the real outcome you're building toward in your business, and how most entrepreneurs skip this step.Unshackled Owner Concept: What it means to build a business that operates without you, and how it differs from simply being self-employed.Building Systems & Teams: The principles behind creating a culture and team that can continue running and even growing your business in your absence.Surviving and Thriving During Crisis: Aaron's powerful personal story of being unexpectedly removed from his business for 14 months, and how systems allowed the company to not just survive, but thrive.Big Business Lessons for Any Size Company: Why these principles work for both solopreneurs and large organizations, and how to practically implement them.Seven Critical Steps to Unshackling Your Business: Aaron's proven formula, including developing vision, building the right team, creating intentional culture, and more.Investor & Partnership Mindset: Understanding your business as an asset and making short-term sacrifices for long-term growth.Creating Longevity Through Loyalty: How intentional leadership and support during tough times (like the 2008 crash) builds lasting, committed teams.Living Your Freedom Goal: The importance of defining and designing a business that enables the lifestyle and freedom you really want.Resources MentionedUnshackled: The 7 Levels of Business ExcellenceBarnes & Noble Link: https://www.barnesandnoble.com/w/unshackled-aaron-scott-young/1144437542?ean=9781636983530Amazon Link: https://www.amazon.com/Unshackled-7-Levels-Business-Excellence/dp/1636983537/Aaron Scott Young Website: https://aaronscottyoung.com/Laughlin Associates: https://laughlinusa.comHustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkConnect with Joe Fier

In this inspiring and strategy-filled episode of The Entrepreneurial You, host Heneka Watkis-Porter connects with edutainer and branding strategist Cauveé—a São Paulo-based coach and creator of the RISE Methodology. With over two decades of experience in performance, personal branding, and digital media, Cauveé helps entrepreneurs build legacy brands through story-driven edutainment and visibility strategies that honour authenticity over gimmicks. COMMUNITY CONNECTION: Are you ready to awaken your dream? This October, Leadercast Kingston returns — giving you the chance to learn from visionary leaders and connect with fellow dreamers who are just as passionate as you. Then in November, set sail on the LeadHerShip Cruise — a four-day journey packed with learning, networking, and fun at sea. You'll enjoy dynamic workshops, try out the surf simulator, and maybe even indulge in a treat from the onboard cupcake shop. Want to come aboard or share your dream? Email heneka@henekawatkisporter.com or connect on WhatsApp at 876-849-2571. CONTACT CAUVEE: Website: inspirationengineer.com  GIVE AWAY:FREE Standout Authority Guide; Ultimate Podcaster Domination TRENDING NOW: Here's a stat that rocks: Brands that use storytelling and edutainment see a 55% increase in audience engagement and 3x higher conversion rates (HubSpot, 2024). Cauvee's approach is the secret sauce for next-level influence.      If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! RELATED EPISODES YOU MIGHT ENJOY: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Branding with Purpose With Belle Rape  Mastering Marketing for Direct-to-Consumer Brands: Insights from a 7-Figure Entrepreneur With Jordan Frank  AFFIRM WITH ME: I am a rockstar brand, awakening dreams and inspiring the world. LISTEN & SUBSCRIBE: Spotify: https://bit.ly/TEYSpotify Apple Podcasts: http://apple.co/2nDEbsZ  POWERED BY OUR SPONSORS: Thanks to our sponsors henekawatkisporter.com & the Jamaica Stock Exchange Learn more about your ad choices. Visit megaphone.fm/adchoices

Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams. In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You'll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg's joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Brand Team Investment Debate (04:03) Creative Stunt Strategist Hired (06:39) Importance of IRL Brand Experiences (10:20) New Grad Rotational Program (13:21) Natural Curiosity in Interviews (18:28) Encouraging Curiosity in the AI Era (19:28) High School Dropout Wins Fields Medal (24:13) Integrating Tools into Daily Life (26:03) Redefining Business Ambition with Clay — Mentions: Carly Baker: https://blog.hubspot.com/marketing/author/carly-baker Varun Anand: https://www.linkedin.com/in/vaanand Clay: https://www.clay.com/ Notion: https://www.notion.com/ Lovable: https://lovable.dev/ Mindstream: https://www.mindstream.news/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

In this episode, Avanish and Umesh discuss:Uniphore's founding story in 2008 and evolution from conversational AI applications to an end-to-end Business AI Cloud platform serving 2,000+ customers including Fortune 500 enterprisesThe pivotal moment when two of Uniphore's largest customers (10% of revenue) warned their contracts might expire unless Uniphore opened up their platform for customer-built AI agentsHow platform necessity emerged from scale—running out of data scientists to manually fine-tune models for each customer led to building automated platform toolingThe "open-heart surgery" transformation: shifting from selling business outcomes to line-of-business buyers to serving CIOs and developers, requiring wholesale DNA changes across engineering, product, sales, and marketingWhy platform and ecosystem strategies are inseparable: "A platform is really not a platform until other people are building things on it"The M&A strategy for platform companies: narrower aperture requiring 100% architectural alignment, but instant unlocks when acquisitions fit the single-codebase platform architectureThree frameworks for platform success: maintain paranoia about whether you're a feature/product/company, surround yourself with "system thinkers," and stay intensely close to customersThe "five-by-five" metric for measuring platform adoption: five large enterprises and five GSIs using the platform as their weekly "factory" for fine-tuning models and building agents, requiring simplified user experience for non-technical business users Host: Avanish SahaiAvanish Sahai is a Tidemark Fellow and served as a Board Member of Hubspot from 2018 to 2023; he currently serves on the boards of Birdie.ai, Flywl.com and Meta.com.br as well as a few non-profits and educational boards. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early to mid-stage startups in Silicon Valley. About UmeshUmesh Sachdev is the CEO and Co-founder of Uniphore, one of the largest AI-native, multimodal enterprise-class SaaS companies in the world.  Sparked by his vision and focus to use AI technology to bridge the gap between humans and machines, today Umesh is recognized as an enterprise AI pioneer, bringing knowledge AI, generative AI and emotion AI into a single platform, allowing customers to harness AI's powerful capabilities across voice, video and text-based applications.  Known for his grit as a leader, his passion for customers and his deep understanding of technology, he is called upon to guide some of the world's largest brands through their digital transformation. Umesh's strong portfolio of patents serves as a testament to his innovative thinking and commitment to advancing AI technology.As an international business leader, Umesh has been recognized with many awards including ‘40 under 40' Bright Young Business Leaders in the Economic Times, ‘Next Generation Leader' by Time Magazine, and previously, as an ‘Innovator Under 35' by MIT Tech Review.  Umesh is an alumnus of Jaypee Institute of Information Technology and an accomplished speaker and highly sought-after presenter. About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.Follow our host, Avanish SahaiLearn more about Tidemark

Jessica Zwaan joins MPL Build to show HR leaders how to craft business cases that CEOs actually approve, using BLUF, the So What test, and clear links to revenue and savings. We walk through conservative projections, objection handling, and a live role-play on adopting a performance platform in today's fiscally skeptical environment.---- Sponsor Links:

In this episode, Bella Cowdin, HubSpot Certified Trainer and Senior Consultant at Denamico, unpacks the biggest AI announcements from HubSpot's INBOUND 2025. She shares how RevOps teams can use AI to amplify human potential—without replacing it—while avoiding common pitfalls.Highlights include HubSpot's recognition that customer data lives beyond its platform, the launch of Data Studio for seamless integrations, and the shift from SEO to AEO (AI Engine Optimization).This episode is a must-listen for RevOps professionals and marketing leaders who want to harness AI for growth while keeping humans first and AI second.What You'll Learn:How AI agents can help your best people 10X their output without replacing human decision-makingThe critical difference between using AI to help you vs. using AI to do things for youWhy HubSpot's new Loop Marketing Playbook declares the old inbound methodology "broken"How Data Studio is solving the scattered data problem plaguing most revenue operationsWhy businesses must shift from SEO to AEO to stay visible in an AI-driven search landscapeReal-world examples of AI implementation gone wrong and how to avoid themResources Mentioned:HubSpot INBOUND Fall Spotlight 2025- Annual conference featuring major AI announcementsLoop Marketing Playbook - HubSpot's new methodology replacing traditional INBOUNDAEO Grader - AI Engine Optimization tool (search for it on Google or ask your favorite AI)Data Hub (formerly Operations Hub) & Breeze AI - HubSpot's data management platform, HubSpot's native AI enrichment toolsIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Can LinkedIn really influence 50% of your company's pipeline? The short answer: yes. My guest, Alina Vandenberghe, co-founder of Chili Piper, joins me to share exactly how she made it happen. You'll hear how she leveraged LinkedIn to drive more deals—without needing a massive following or traditional influencer status.Meet Alina Vandeberghe· Alina Vandenberghe shares how her personal LinkedIn efforts drive an astonishing 50% of Chili Piper's open pipeline. · She busts the myth that only people with massive followings can have impact—her 42,000 followers create over 6 million impressions thanks to targeted, authentic engagement.Influence vs. Influencer: Changing the Narrative· We discuss the difference between “influencing” and being an “influencer.” She shows how you don't need to be a celebrity or content-creator archetype to influence potential customers and pipeline—focus instead on genuinely impacting your audience. Overcoming Hesitation: From Fear to Purposeful Posting· Alina opens up about her initial fears of posting online, shaped by a quiet childhood and introverted tendencies. · The turning point came during the Ukraine crisis, when her desire to help others outweighed her fear of attention, reframing the idea of influence as a force for good. The Core of Content: Authenticity and Helpfulness· The secret to Alina's successful posts? She removes the pressure to generate leads, focusing instead on providing value and helping her audience. · Alina emphasizes starting with the right intention—if your “why” is to help, your content will naturally resonate.Inspiration for Any Industry· Even in “boring” industries, Alina encourages sales reps to post what they learn daily, insights from customer conversations, or improvements in their sales craft. · As you gain confidence, share customer stories and industry trends relevant to your audience.Posting Frequency and Building the Authenticity Muscle· Alina posts two to three times a week, ensuring she's inspired and has time for real engagement. · She stresses that authenticity is a muscle built both online and in everyday interactions—accepting quirks and being real, with yourself and others. "It's not the number of followers that counts, is the right kind of follower." - Alina Vandeberghe.Resources· Want to reach Alina or learn more about Chili Piper? Connect with her on LinkedIn.· B2B Social Media GuideIf you're trying to grow inbound and don't know how to use LinkedIn for yourself or your team, this is for you. The most straightforward quick guide on how to turn B2B social into viral, buzz‑worthy content that builds brand and generates pipeline.Sponsorship Offers1. This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day...

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030 Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce's New Heights podcast will now stream on Amazon Prime. Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link). Winners and Losers: Winner: Kit launches location-based creators. Loser: Unilever gives up on Ben & Jerry's after its co-founder claims the company silenced activism. Rants and Raves: Joe rants about job hugging. Robert rants about AI workslop. And don't miss our special #500 episode next week. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

This Podcast Is Episode 645, And It's About Construction Estimates: Why Your Bids Should Spell Everything Out As a contractor, you've likely had this experience: you deliver a job estimate to a client, they accept, and you get to work. Everything goes smoothly—until halfway through the project when the client says, “Wait, I thought this included the backsplash,” or “I assumed cleanup was part of the price.” Suddenly, what you thought was a straightforward project turns into a debate about expectations. The client feels misled, you feel frustrated, and worst of all, your profit margin starts to shrink. The root problem? The estimate wasn't clear enough. In construction, your estimate is more than just a number—it's a roadmap. It tells your client what's included, what's not, and sets the financial foundation for your project. A vague or rushed estimate leads to misunderstandings, disputes, and, most importantly, lost profits. As construction bookkeeping specialists, we've seen time and again that contractors who take the time to create precise, detailed estimates consistently run more profitable jobs. Let's break down why your bids should spell everything out, and how doing so protects your bottom line. The Real Cost of Vague Estimates When your estimate is unclear, three things happen: 1. Scope Creep Becomes Inevitable If you don't define exactly what's included, clients will naturally assume more. Every “little” addition—a fixture change, extra paint coat, or a bit of demo—eats into your profit. Without a signed change order, you're essentially doing free work. 2. Client Trust Erodes A client who feels surprised by added charges won't just be upset—they'll question your integrity. Even if you're being fair, unclear estimates make you look unprofessional. 3. Cash Flow Suffers If you forget to include certain costs—like disposal fees, permits, or delivery—you'll end up covering them out of pocket. Multiply that over several jobs, and suddenly your bank account feels tight, even though you're “busy.” What Clear Estimates Do for Your Business A well-written estimate does more than avoid disputes; it also facilitates effective communication. It creates a foundation for profitability: Protects Your Profit Margin – By listing labor, materials, and extras, you ensure that nothing is forgotten and everything is accurately priced. Manages Client Expectations – Clients understand precisely what they're getting and what they're not. No surprises, no arguments. Improves Professional Reputation – A polished, detailed bid positions you as a contractor who runs a serious business. This often justifies higher pricing. Simplifies Bookkeeping & Job Costing – Clear estimates help you track actual vs. estimated costs, making future bids more accurate.   What to Include in Every Estimate To protect your profit, your bids should cover more than just the basics. Here's what to spell out: 1. Scope of Work Detail exactly what work will be performed. For example: “Remove and replace 200 sq. ft. of flooring in the living room” is clearer than “Install flooring.” 2. Materials List the materials included, specifying the grade or brand when possible. If clients want upgrades, they'll know it costs more. 3. Labor Costs Break down labor separately from materials. This not only clarifies pricing but also helps if the client questions why the project costs what it does. 4. Timeline & Scheduling Provide an estimated start and completion date, along with notes on potential delays (e.g., permits, weather, client decisions). 5. Exclusions Spell out what is not included. For example, disposal, electrical, or painting, if not part of your scope. This protects you from assumptions. 6. Change Order Policy Include language like: “Any work not listed in this estimate will require a signed change order before proceeding.” This sets the expectation from the start. 7. Payment Terms Outline deposit requirements, progress payments, and final payment due dates. Clear payment terms support healthy cash flow. A Real-Life Example Let's say you bid on a bathroom remodel at $10,000. You wrote “install new tile floor” in your estimate. Halfway through, the client says they thought you were also retiling the shower walls. You now face a choice: Eat the cost and do it to keep the client happy (losing profit), or Argue that it wasn't included (damaging the relationship). If your estimate had said, “Install new tile floor, 200 sq. ft., client provides tile. Shower tile not included,” the expectation would be clear. Any additional work would require a signed change order. No profit lost. How Clear Estimates Make Bookkeeping Easier From a bookkeeping standpoint, detailed estimates are gold. Why? Because they give you a clear benchmark for job costing, you can compare what you estimated vs. what you actually spent on labor, materials, and subs. Over time, this data makes your bids sharper and your margins more reliable. Without detailed estimates, your books become guesswork. You'll never know which jobs are profitable and which ones are draining your resources. Tips for Creating Clear, Professional Estimates Use Templates – Don't start from scratch each time. A standard estimate template ensures you never forget important details. Leverage Software – Even basic estimating tools or accounting software can help automate calculations and keep everything organized. Don't Rush – Take the time to measure, calculate, and spell things out. A rushed estimate often leads to rushed profits. Review Before Sending – Double-check that labor, materials, and exclusions are listed clearly. Keep Copies – Always save a signed copy for your records. Final thoughts In construction, profit isn't just about how well you build—it's about how well you plan. A clear estimate isn't busywork; it's a tool that protects your bottom line, manages client expectations, and sets you apart as a professional. Every time you prepare a bid, ask yourself: If someone who knows nothing about construction read this, would they understand precisely what's included and what's not? If the answer is yes, you're on the right track. Remember: Clear estimates lead to clear profits. Don't leave your success up to chance—spell it out, every time. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting, located in Lynnwood, WA. She holds a Bachelor's Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.

Inclusive marketing isn't about business as usual—it's about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot's INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means. You'll hear how they're challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives loyalty, growth, and cultural relevance, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

After listening to this very personal episode, you will KNOW more about the importance of, not just finding, but understanding joy. For more than 30 years, Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, "Endless Referrals," it's his business parable, "The Go-Giver," co-authored with John David Mann, that has created a worldwide movement. While part of a four-book series, "The Go-Giver" itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault, which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is www.burg.com  Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization. Podcast Highlights: Randy complains about technology and Bob and Randy sing to each other Bob describes the Go-Giver movement (book series) Randy shares personal reasons why the Go-Giver movement is important to him Bob and Randy identify similarities in their platforms and writing styles Bob and Randy talk about the importance of knowing what gives you joy Bob and Randy talk about what happens when you lose your way on life's path Bob describes the genesis of the Go-Giver movement Bob discusses having a well-developed sense of empathy Bob shares the real reason people choose to go into business Bob shares his passion for animals Bob shares what he KNOWS Best Quotes: Bob Burg: "What I know is that I don't know nearly as much as I think I know." Bob Burg: "Make your win all about the other person's win." Bob Burg & John David Mann: "When you're not sure what you want, look at what you have that you love that gives you joy. Chances are excellent what you want is more of that." Randall Kenneth Jones: "The 'great thing' I do is just listen to what other people do. It's so simple. I just go out and look for people who are doing something meaningful and it makes me feel good that I get to share that with other people." Bob Burg & John David Mann: "Everyone of us is a superhero. Everyone. It's how we're designed. Most of us don't realize it." Randall Kenneth Jones: "My superpower is just that I give a shit." Bob Burg: "If you take the word rationalize and break it in two, it simply means we tell ourselves 'rational lies.'" Bob Burg: "Just make sure that you're the master of your emotions as opposed to your emotions being the master of you." ON THE KNOWS with Randall Kenneth Jones is a podcast featuring host Randall Kenneth Jones (bestselling author, speaker & creative communications consultant) and Susan C. Bennett (the original voice of Siri). ON THE KNOWS is produced and edited by Kevin Randall Jones. www.OnTheKnows.com  Bob Burg www.burg.com Randall Kenneth Jones: www.RandallKennethJones.com  Susan Bennett: www.SusanCBennett.com  Kevin Randall Jones: www.KevinRandallJones.com

On this episode of The YM Show, I sit down with my good buddy Michael Kleinfeld, a top performer in B2B sales. We get super practical about how he actually wins contracts—from the first cold call, to follow-ups, to proposals—and how you can apply the same frameworks in any industry.If you're in sales (or you're a founder doing sales yourself), this episode is a cheat-sheet: the ins & outs, do's & don'ts, misconceptions, and yes—the occasional “scheme” to watch for—so you can close more cleanly and build long-term relationships.

Eddie Yoon, Sr Director, Paid Media at NP Digital, shows how CMOs can spin up a full creative campaign in ~30 minutes using AI. He breaks down a rapid “three-tab” workflow—Meta Ad Library for competitive research, GPT for strategy and prompts, and an image generator (Reeve) for instant mood boards—then extends it into testing (Trial Reels, TikTok hooks), product R&D, and agentic pipelines. We also riff on why the next decade could normalize solo billionaire founders, how Netflix foreshadowed AI-driven content, and what real-time, stylized, monetizable media will look like.Timestamps1:07 Meet Eddie Yoon—NP Digital, paid social × creative × AI background.1:49 “AI is redefining growth”: blistering company speed and scale.2:16 The solo-founder era & agentic executive teams.4:39 Enterprise example: HubSpot's leadership going all-in on AI.5:29 Founder example: Tyler at Beehive—shipping fast by listening + acting.6:30 Design & media: Netflix's early AI play; House of Cards data story.11:29 The 30-minute campaign challenge—Eddie's live plan.12:53 The three tabs: Meta Ad Library → GPT prompts → Reeve mockups.14:37 Copy/paste every active ad into GPT; ask for strategy synthesis.16:06 Five “board-level” ideas; forcing a single high-acceptance pitch.17:56 Image prompt for “Comfort 2.0” (eco-luxury, performance lifestyle).20:27 Prompting hack: “200+ IQ” to push for originality (avoid clichés).21:06 Locking on Comfort 2.0—“performance tech meets everyday life.”23:06 Iterating the mood board; feeding outputs back into GPT.23:30 If the client has the shoe already: do it all in AI (no photoshoot).24:39 Rapid tests: ethnicity, angle, color; Instagram Trial Reels.26:03 Beyond ads: full-funnel → product design & R&D with agents.27:24 100-page competitor deep dives from public signals.28:26 Scoring system (cutoff 85; 95+ are “winners”) to prioritize assets.30:13 Spinning GPT outputs into 10 TikTok hooks for creators/founders.31:32 Domain-tuned agents that deliver 90%-ready work.33:13 What's next: automatic video analysis and creative fixes.34:13 Next 12 months: IP-driven brands, real-time stylized video, avatars.35:43 Meta: capturing AI audio; partner via your agent in the future.36:12 Why solo $1B is realistic (and $100M solos even more so).Tools & Technologies Mentioned (with quick notes)Meta Ad Library — Public index of active FB/IG ads; great for competitive creative research.GPT — Used to analyze competitor ads, generate board-level strategies, image prompts, TikTok hooks, and run scoring frameworks.Reeve — Static image generator (Midjourney-like) for fast mood boards and spec creative.Midjourney — Alternative image generation tool for photorealistic concepts.VO3 — Motion/video generation tool referenced for animated concepts.Instagram Trial Reels — Organic test surface to gauge hooks/creatives with cold audiences before spend.TikTok — Distribution + hook testing via short scripts for creators/founders.Semrush — Search/keyword intel to complement social competitive analysis.SocialPeta — Creative/spend intelligence (legacy use; less relied upon now).AI Avatars & Agentic Flows — Persona-based creators and multi-agent pipelines to speed research, ideation, testing, and post-mortems.Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Kim Minnick, Founder of Code Traveller HR, joined us on The Modern People Leader.We dug into why performance reviews often fail, how companies can decouple performance from compensation, creative ways to reward employees beyond pay, and the importance of transparency, choice, and designing programs that reflect company values.---- Sponsor Links:

Hey CX Nation,In this week's episode of The CXChronicles Podcast #267, we welcomed Michele Shane, SVP Business Development at UJet.CX based in San Francisco, CA. UJET is a next-generation cloud contact center platform that leverages AI to modernize the customer experience. The UJet.CX platform & services embed intelligent automation at every touchpoint, empowering agents, optimizing customer journeys, and transforming operations into real-time insight engines.In this episode, Michele and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Michele & her team think through on a daily basis to build world class customer experiences.**Episode #267 Highlight Reel:**1. Human-centric approach to CX & growing your business 2. Power of people over technology & building your vision 3. Slow is smooth & smooth is fast 4. Importance of constant feedback from customers, employees & builders 5. Taking action on the right bits of customer feedback Click here to learn more about Michele ShaneClick here to learn more about UJet.CXHuge thanks to Michele for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & contact center space into the future. For Apple & Spotify podcast listener friends, make sure you are following CXC & leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks to name a few) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Be one of our Pioneer users of the recently launched CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this new episode, Meredith Olmstead sits down with Taylor Malm, Senior Marketing Strategist at P1FCU, to uncover an unconventional yet highly effective approach to application abandonment campaigns. Using HubSpot and MeridianLink, Taylor shares how his team engineered a smart workaround that boosted loan and deposit completion rates significantly,  without relying on traditional form captures.Key Takeaways:Track with Purpose: Use custom event tracking between MeridianLink and HubSpot to capture key application behaviors in real-time.Strategic Timing Wins: Trigger email workflows about 8 hours post-abandonment for optimal re-engagement.Let the Data Talk: Focus on long-term tracking to measure impact—some campaigns need a 365-day view to show real ROI.

Grant and Erin Stahler are the inspiring husband-and-wife co-founders of Stahler Services, a premium restroom and shower trailer rental company. Starting with a single trailer after college, they have disrupted a traditional industry by providing hospitality-level service and a product often described as a "hotel bathroom on wheels." Guided by their values and a passion for entrepreneurship, they've grown their family-run business across multiple states. The Stahlers are also the creators of Stahler Leads, an innovative online marketplace designed to help other vendors in the sanitation space grow their businesses by connecting them with qualified customers.SHOW SUMMARYIn this episode, host Jonathan Goldhill chats with Grant and Erin Stahler about their incredible journey of transforming the portable sanitation industry. Grant shares the origin story of starting the business right out of college and how he and Erin joined forces to scale it with a commitment to quality and service. We explore how they innovated a commodity product into a premium experience, the systems they've used to scale effectively, and the genesis of their second company, Stahler Leads. Grant and Erin also offer an open and honest look at the dynamics of running a business as a married couple and how their faith serves as the foundational core for their leadership, culture, and life balance.KEY TAKEAWAYSInnovating a Commodity: The Stahlers elevated the standard porta-potty into a premium experience with amenities like flushing toilets, running hot water, A/C, heating, and Bluetooth sound systems, effectively creating a new market category.Values-Driven Leadership: Their faith is the "core of everything." They strive to run their business "like Jesus would," which informs everything from their company culture and customer service to maintaining perspective and life balance.The Dynamics of a Couple in Business: Erin shares that success as a married couple in business requires acknowledging the ups and downs, communicating openly, and finding a flexible balance that works for them, rather than enforcing rigid rules.From Internal Problem to New Venture: After spending over a million dollars on Google Ads and finding most leads were outside their service area, they created Stahler Leads—a marketplace to sell those leads to other vendors, turning a marketing challenge into a new revenue stream.Building to Sell, But Inspired to Hold: While they use the "build to sell" framework to ensure the business is systemized and valuable, their true inspiration comes from legacy companies like Chick-fil-A, focusing on long-term growth and value creation over decades.Scaling with Intention: The Stahlers have intentionally scaled using systems like the Entrepreneurial Operating System (EOS), software like HubSpot and Smartsheets, and a commitment to embedding their core values across all locations to maintain quality and culture.QUOTES"We really want to be that rising tide that lifts all ships within our industry.""We want to do this business like Jesus would. So we want to own it like Jesus would and just manage like Jesus would.""Anything that you do, there's going to be some low moments and some hard things that you're gonna have to talk through, whether that's like purely a coworker or a coworker who happens to be your spouse.""If we're gonna have a business, we wanna do it right and we wanna keep building it.""Such a basic thing. But also it, it's so different than the standard plastic porta-potty."Connect and learn more about Grant & Erin Stahler:Grant Stahler's LinkedIn: https://www.linkedin.com/in/grant-stahla/ Erin Stahler's LinkedIn: https://www.linkedin.com/in/erinstahla/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mich Bondesio explores a paradigm shift in leadership: redefining the CEO role as Chief Energy Officer. Instead of simply executing and managing, today's leaders must steward energy, creativity, and resilience for themselves and their teams. Discover why this matters, the benefits it brings to business performance, and how to start embodying this regenerative leadership model in your own work.This episode is part of Season 14: Rewriting the Rules of Work. Mich explains why traditional productivity models are no longer fit for purpose, and how leaders, founders, and teams can design more sustainable rhythms that fuel both performance and wellbeing. In this season, expect a mix of solo deep dives and expert interviews with leaders in psychology, sustainability, and behavioural strategy.In this episode, key topics include:[00:04:45] Why traditional models of leadership no longer fit today's workplace.[00:08:10] Defining the role of Chief Energy Officer and the four types of energy every leader must steward.[00:10:00] How becoming a Chief Energy Officer impacts culture, creativity, and performance.[00:12:29] Real-world examples from HubSpot, Patagonia, and Mindvalley.[00:14:13] Three actionable steps to start practicing energy-conscious leadership.Podcast Sponsor Offer: Get 20% off Magic Mind productivity shots and 48% off subscriptions with my magic code "MICH20". Head to https://magicmind.com/MICH20 to get yours.Download the episode transcript and links to resources mentioned at: https://creatingcadence.co/ep86-ceo-chief-energy-officer/Episode Links:Substack: creatingcadence.substack.comOctober Masterclasses: cadence-masterclasses-october2025.eventbrite.co.ukMich's book: thecadenceeffect.comWebsite: creatingcadence.co Hosted on Acast. See acast.com/privacy for more information.

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins.In this compelling episode, host Joe Fier sits down with Dr. Don Wood, founder of the Inspired Performance Institute, to explore how hidden trauma and unresolved emotional “glitches” can sabotage your business, relationships, and health. Dr. Don shares his unique insights on how our brains protect us—often at the cost of our peace and performance—and reveals practical approaches to reset your mind for clarity, calm, and peak achievement. Whether you're struggling with procrastination, chronic stress, or aiming to unlock higher levels in business and life, this conversation offers both eye-opening perspectives and actionable strategies.Topics DiscussedWhy success might be fueled by fearDr. Don explains how high-achievers are often unconsciously driven by underlying anxieties and survival instincts.Understanding trauma as a “glitch”Discover the difference between “big T” traumas and subtle “emotional concussions”—and how both impact decision-making and daily life.Brain's survival system and business performanceInsights into fight, flight, and freeze responses in entrepreneurship and how these patterns drive procrastination, burnout, or self-sabotage.Real-life examples of trauma affecting businessFascinating case studies, including high-performing traders and entrepreneurs, illustrate how childhood experiences unconsciously shape current behaviors.The science behind mind rewiringDr. Don unpacks the connection between unresolved trauma, inflammation, and chronic conditions—showing how mental patterns directly affect health.Reprogramming your mind for growthPractical discussion on steps to identify and resolve subconscious glitches, improve resilience, and operate from a place of calm strength.Parenting insightsTips for creating a safe, supportive environment for children and understanding the lasting effects of language and experiences on kids' development.Resources MentionedInspired Performance Institute - inspiredperformanceinstitute.comTPE Blueprint - Trauma is a Toxin with Dr. Don WoodHustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkConnect with UsWebsite: Hustle & Flowchart PodcastAI Build Team: aibuildteam.aiInstagram: @hustleandflowchartYouTube Channel: Subscribe HereContact: For bespoke AI clone inquiries, email

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He's grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies. In this episode… Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization? Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content's real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.

What does marketing look like when it's less about pushing products and more about building trust?  Jason sits down with Rushang Shah, Chief Marketing Officer at HawkSoft, for an Executive Session about trust-driven marketing, lessons from the early tech world, and how a purple cow became the company's most recognizable symbol. Key Topics: Why HawkSoft views marketing as building trust, not promotion The family story behind HawkSoft's 30-year growth journey How Rushang's tech background shaped his approach to insurance The origins of HawkSoft's “Purple Cow” and what it represents Why HawkSoft focuses on bleeding efficiency instead of bleeding edge Helping agencies balance tradition with new technology demands Marketing as education: why HubSpot inspired HawkSoft's strategy Reach out to: Rushang Shah Jason Cass Visit Website: HawkSoft Agency Intelligence Produced by PodSquad.fm

Elias Torres has been building AI systems since 1999, from chatbots at IBM to co-founding Drift and now Agency. He believes businesses are caught in an expectation mismatch—demanding AI while rejecting it due to imperfection anxiety. Drawing from his experience scaling HubSpot, Elias explains why human-led customer experience doesn't scale and how Agency is building AI-first solutions that work autonomously. His contrarian approach focuses on the back-end customer experience rather than front-end AI SDRs, aiming to “deprogram the entire business world” from inefficient human-dependent processes. Hosted by: Sonya Huang and Pat Grady, Sequoia Capital Mentioned in the episode: Lookery: David Cancel's first startup that Elias joined after IBM; shut down in 2009 Performable: Elias and David's second startup, acquired by HubSpot in 2011 Drift: Elias and David Cancel's third startup, merged with Salesloft in 2024 Klaviyo: B2C CRM company started by Andrew Bialecki after working with Elias at HubSpot Secret: Short-lived anonymous messaging app that inspired one of Drift's early iterations Tatajuba: Kitesurfing destination in Jericoacoara, Brazil where Elias (briefly) considered retirement 00:00 Introduction 01:50 AI and Customer Expectations 03:36 Managing Emails with AI 07:21 Elias' Personal Journey 11:27 Early Career 14:28 Joining HubSpot and Scaling Challenges 16:31 Hiring Exceptional Talent 18:53 Founding Drift 20:27 Pivoting to Success with Drift 21:41 Drift's Chatbot Innovation 22:09 Challenges and Limitations of Drift 22:37 The Struggle with Customer Knowledge 23:09 Scaling Challenges and Lessons Learned 25:58 Rediscovering Purpose Post-Drift 28:55 The Birth of Agency 29:42 AI's Role in Customer Experience 35:13 Building a Sustainable Business Model 37:06 The Vision for Agency 38:22 Challenges and Opportunities with AI 41:22 Deprogramming and Embracing Change 43:23 Optimism for the AI Future 44:15 Closing Thoughts

Episode 397 of The VentureFizz Podcast features Liz Graham, CEO, Operator, Board Member, and Startup Advisor. This episode was recorded live at Startup Boston Week at Suffolk University which is the third year that I've hosted it onsite.  Thank you to Stephanie Roulic for the invitation as it's a lot of fun and great to be involved in such a meaningful conference.  And, since it was hosted live, this episode is audio only. Ok - this is so cool and a first… well, technically two firsts.  It's the first time I've had a sibling of a previous guest and to top it off… they are twins.   Liz's sister is Sue Graham Johnston, another successful executive in the tech industry.  She was one of my original guests as she appeared on Episode 24 when she was President of 128 Technology which was acquired by Juniper Networks. It was amazing to have the opportunity to interview Liz for a similar conversation. Liz's career started out in law and then expanded into operating roles at high growth companies like HubSpot, Wayfair, Notarize (now called Proof) and her most recent position was leading an early stage startup called Ada IQ, a consumer product development platform. In addition to Liz's professional career, she also shares some great advice around growing your career into executive leadership roles, how to be in the conversation for board seats, and more. As you will also learn is that Liz is involved in lots of ecosystem initiatives like being a board member at MassChallenge. She is currently involved in the launch of Women Applying AI or WAAI, a nonprofit organization that offers women a collaborative environment to learn AI, expand networks, and be ready for an AI future with hands-on, practical, and supportive in-person and online programming.  WAAI is officially launching on September 26th in Cambridge.

I tried recording this as an audio podcast, but it didn't really do the topic justice.I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/rippingThe marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers.While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse."For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival.In this episode, I cover:Why we're seeing a "two-tier development" among CMOs — and which group is already gaining a competitive advantage while others remain completely unawareThe three critical areas every marketing leader must understand: visibility tracking, prompt optimisation, and source citation strategiesHow to use cutting-edge tools like Peec AI to analyse your brand's AI search performance versus competitors (including a live demo using HubSpot)The exact websites and content formats that AI tools prioritise when making recommendations — and how to get your brand featuredWhy this represents "a land grab opportunity" and how early movers are securing first-mover advantageI share real-world insights from our AI search audits for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands — including exactly what these industry leaders are doing to position themselves for the AI search era.If you're ready to adapt your marketing strategy for the AI search revolution while your competitors remain fixated solely on traditional approaches, this episode provides your complete action plan for thriving in this new era.

We studied Palantir for 200+ hours to understand how its stock keeps growing, how the company handles sales and marketing, and to understand why it's such a cultural phenomenon. Thanks for tuning in! Catch new episodes every Sunday Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Palantir's Enigmatic CEO 00:53 Welcome to Top Line 03:39 Diving into Palantir's Business 09:52 Palantir's Government and Commercial Ventures 22:41 The Role of Sales in Palantir's Success 32:33 Sales Culture and Treatment 34:00 The Role of Salespeople in Product-Led Companies 35:01 Challenges and Opportunities in Sales 38:12 Palantir's Go-To-Market Strategy 45:06 Salesforce vs. Palantir: Market Cap Battle 46:33 HubSpot's Potential and Challenges 55:29 AI Predictions and Impact on Business 59:17 AI in Personal and Professional Life 01:03:58 Conclusion and Final Thoughts  

I'm so excited about this episode. I have a good friend and co-host of our new podcast joining me. We're here to introduce Sales 101: The B2B Classroom.It's a podcast for sales professors on how you can help guide the next generation of sellers in our industry. Students and those already in the industry can still listen in — we share plenty of tips that can help you as well.Growth of College Sales Programs· BJ and I have taught sales at Brigham Young University for years. We're starting to notice the growth of college sales programs compared to 20 years ago. BJ shares that there's been a 50% increase in sales programs.· What's so great about this is that students are able to gain sales skills before entering the field. It's also an untapped recruiting source for modern B2B organizations.Hands-On Training in Academia· College sales programs allow students to gain real-life skills using frameworks like Challenger, SPIN,and MEDDIC, as well as industry tools (Salesforce, HubSpot).· They get time to role-play, use simulations, and gain practical hands-on experience.· For example, I shared a story about how students at BYU won sponsorship deals for their local theater.Integration of AI in Sales Education· I play a clip from Professor Barry on how he's using AI tools to enhance role play, research, and call analysis while teaching his students.· This shows how college sales programs can help students learn to use AI-powered techniques for outreach, efficiency, and analytics.Why Listen to Sales 101: The B2B Classroom· Besides hearing our handsome voices, you'll learn directly from sales college professionals and industry leaders about what's working and what's not. You'll also hear firsthand from students about their real experiences in the field.· This podcast bridges thegap between academic sales programs and real-world B2B selling. · We spotlight the latest trends in sales education, share best practices from top university programs, and reveal how savvy companies are tapping into this talent pool to build their sales teams of the future.“We have one goal and that is to get our students jobs. We understand in order to get our students jobs, that theory doesn't cut it alone.” - Dr. BJ Allen."They're not only getting the book smart. They're getting learning from industry leaders, from guest lecturers, and they're getting practice." - Donald Kelly. ResourcesSales 101: The B2B Classroom PodcastSponsorship Offers1. This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Links to more: YouTube AI likeness detection and creator tools - The Wrap Made on YouTube 2025 - Official Blog Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Link to more: Albania appoints world's first AI-made minister – POLITICO Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared's work here: The Church History Project Podcast Marketing winners and losers include: Local TV has lost more than half of its share of media spending since 2017 – TV Technology The Friend Show – Truman Show-Inspired Campaign by Creator's Friend Rants and raves include: Alden's bid for DallasNews – Axios GenAI college marketing: positioning as academic friends, not foes ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

This episode of The Modern People Leader dives into the realities of leading through constant change, featuring guests Mita Mallick, Shelby Garrison, and Kelly Lohr. We discussed how HR leaders can navigate layoffs with transparency and humanity, the importance of supporting both exiting and remaining employees, and how to build resilience and adaptability into workplace culture.---- Sponsor Links:

In this episode, host Scott Ingram sits down with Camden Roncka, the top-performing small business account executive at HubSpot, for a refreshingly candid conversation packed with actionable insights and unconventional wisdom. Camden opens up about the three core drivers behind his rapid rise in sales: his deep personal faith, a relentless underdog mentality, and the power of curiosity and adaptability. https://top1.fm/

Remember RAG?

This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads. All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well. PodglomerateIntrocastPodrollAdvertise with Acast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠ *** TIMESTAMPS 00:00 Jeff Umbro: Podcasting Powerhouse 05:42 Innovative Marketing and Networking Strategy 06:33 Niche Show Strategy Planning 10:45 Podcast Audience Growth Strategy 13:39 AI Prompts Drive Web Traffic 17:03 Building Cross-Platform Audience Connections 21:10 Growing Podcast Audiences: Strategy Insights 22:32 Podcast Promotion Over Essays 29:06 Spotify's Editorial and Algorithmic Opportunities 32:03 Apple Podcast Metrics and Exploits 35:24 Spotify's Video Incentive Strategy 38:52 Spotify's Creator Fund Strategy 42:22 Ad Strategies: Effectiveness Varies 45:16 Podcast Advertising & Audience Alignment 47:51 Effective Pixel-Based Attribution Tracking 49:32 Monetizing Podcasts Through Feed Drops 52:56 Pod Roll: Dynamic RSS Episode Inserts 57:28 Affordable Podcast Advertising Platforms *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success) → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#177: Chris Hutchins – A master of podcast growth and building relationships. *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY