Podcasts about Marketing

If you notice that your traffic is dominated with AI snippets and Reddit results, here's how you can take advantage of that and learn how to drive traffic from Reddit. It really does feel like an "if you can't beat 'em, join 'em" situation, but we can't ignore that Reddit, the self-proclaimed front page of the internet, now shows up on the first page of almost every Google search. To help me out is Amy Aitman from ReddVisible.com, a professional content marketer who's been helping businesses and brands take advantage of this new Reddit-dominated search world. Tune in to Episode 673 of the Side Hustle Show to learn: how to get some Reddit traffic flowing back to you the reddit research and content best practices to be aware of and common mistakes to avoid Full Show Notes: Reddit Marketing: How to Drive Traffic from Reddit New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile⁠ — Cut your wireless bill to $15 a month! ⁠Indeed⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠OpenPhone⁠ — Get 20% off of your first 6 months! ⁠Shopify⁠ — Sign up for a $1 per month trial!

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.Guest: Brock Johnson | Show Notes: socialmediaexaminer.com/667Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonathan Mast: AI Prompting Pioneer Transforming Business and Marketing with Actionable AI StrategiesA Visionary Digital Innovator Empowering Entrepreneurs and Businesses to Harness AI for GrowthConnect with Jonathan here:https://www.linkedin.com/in/jonathanjmast https://www.facebook.com/jonathanjmast https://www.instagram.com/jonathanmast/ https://whitebeardstrategies.comDon't forget to click the link below to get our FREE High-Impact LinkedIn Post Templates to increase your engagement organically: https://www.thetimetogrow.com/ecsposttemplates

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today's episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out. In this episode she shares:Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month Her exact growth playbook: pop-ups at Atlanta's Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internetHow she approaches exploring various side hustle ideas as a multi passionate side hustlerHighlights Include:00:00 Intro06:00 Personal connection to scent09:00 Turning a business to a hobby15:00 Marketing strategies21:00 Financial growth and investment30:00 Importance of discipline in business40:00 Navigating debt46:00 Breaking the stigma around money53:00 Managing tariffs and business costs55:00 Tips for entrepreneursWatch episode 463 on YouTube and listen on all podcast appsLinks mentioned in this episodeBrown Sugar Babe Website: ttps://www.brownsugarbabe.net/ Shopify (e-commerce platform) – https://shopify.comPonce City Market Makers Market – https://poncecitymarket.comAsia Evans, Financial Therapist – @asiatherapy on InstagramBrown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

James Swanwick shares his incredible journey from being $1 million in debt and living with his dad at 45, to building an 8-figure enterprise. He delves into the mental shift that saw him scale his stop drinking coaching business by raising prices, focusing on high achievers, and getting serious about data-driven decision making. James highlights the importance of connecting deeply with clients, shedding ineffective partnerships, and leveraging tools like ChatGPT to better understand customer pain points. This episode is packed with insights on how to turn around a struggling business and achieve what James calls 'entrepreneurial utopia.' 00:00 Introduction: From Debt to Success 00:30 The Turning Point: Raising the Price 02:02 Building the Blue Blocking Business 05:30 Challenges and Family Dynamics 07:48 Financial Struggles and Pandemic Impact 09:59 Climbing Out of Debt 13:02 Strategic Changes and New Partnerships 25:34 The Rise of the Stop Drinking Business 33:02 High Ticket Coaching and New Beliefs 34:06 The Power of Pain in Marketing 35:41 Transforming the Business: From Lifestyle to Serious Growth 37:28 Mindset Shift and Strategic Changes 41:11 The Impact of Paying Off Debt 43:22 Connecting with Clients on a Deeper Level 47:55 Achieving Entrepreneurial Utopia 53:33 The Alcohol-Free Lifestyle 01:03:57 Conclusion and Reflections

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today on The Portrait System Podcast, we are re-releasing our very special interview with Illinois-based photographer Heather Wanninger. Heather went from making $20k a year to $100k and climbing through her senior photography business. Listen in as Heather tells us all about how she did and her journey to get there. Don't miss out on this episode!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could your questions be holding you back? Drawing from decades of experience as an educational innovator and organizational leader, Jeff Wetzler, author of Ask, reveals why most of us ask poor questions and how mastering the art of inquiry can dramatically improve our decision-making, relationships, and leadership. He shares his proven five-step ASK approach—Choose Curiosity, Make it Safe, Pose Quality Questions, Listen to Learn, and Reflect and Reconnect—offering practical techniques anyone can use to uncover hidden insights and drive meaningful change. From challenging our ingrained assumptions to creating psychological safety that invites honesty, Jeff demonstrates how asking better questions can lead to breakthrough thinking in both personal and professional contexts.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Master coach and president of Own Up!, Jennifer T. Long shares practical steps and mindsets to help ensure the people you rely on are accountable. Learn more at https://accountabilityatwork.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Welcome to the Art of Value Whispering podcast   Do you think you're bad at sales because you're quiet, thoughtful, or introverted? Think again.  ‍ In this week's episode, I'm spotlighting some of the most powerful insights from past sales experts who've reframed what it means to sell, without the pushy tactics or fake confidence. ‍ If you've been avoiding sales conversations, second-guessing your value, or just not sure how to guide potential clients to a yes… this episode will be a game changer for you.   Join me in this insightful episode to learn why your introverted strengths are actually your sales superpowers, how to guide potential clients to a yes with calm confidence, and what to do when selling feels awkward or unnatural. ‍

Are you pouring time into your wedding marketing only to wonder why it's not converting? Why your website visitors don't stick around? Why inquiries ghost or never turn into bookings?You're not alone and it's probably not your pricing or your portfolio. It's your message.In this episode, we're digging into one of the biggest marketing mistakes wedding professionals make without even realizing it. I call it The Clarity Trap, and it's what happens when you try to sound clear and professional but end up blending into the background.I'll show you what's really going on when your wedding marketing isn't working, what your audience actually needs to see to trust and remember you, and how to shift your messaging so that the right clients immediately feel like you're the perfect fit.If you're tired of posting, blogging, and updating your site only to feel like none of it is working, don't miss this one.This episode will help you get out of the forgettable zone and into the booked-and-busy one. Tune in now!Shownotes: https://evolveyourweddingbusiness.com/313***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Colin Nolan shares the importance of transforming objections into opportunities by mastering the art of uncovering customer pain. Discover why the most successful objection handling happens during discovery, not at the end of the sales process, and learn practical techniques to leverage emotional buying motives when facing resistance. If you're struggling with closing deals, this conversation reveals why the solution lies in how you open them.

We all know that dancers have their own unique style. Welcome to our interview with the founders of Barre Trash, Lucas Labrador and Louis DeFelice as they let us in on ballet's not-so-glamorous side—with honesty, humor, and a sharp eye for merch. In this episode, they talk about how Barre Trash was born, what the name really means, and how their side hustle turned into a platform for both laughter and change. From surviving on dancer salaries to calling out industry nonsense, Lucas and Louis share why they believe humor is a coping mechanism—and a catalyst for reform. Plus: the Yale detour, the realities of multi-hyphenate life, and what they'd put on a T-shirt if they could sum up ballet in one phrase. You can shop Barre Trash products on the Ballet Help Desk Summer Intensive Essentials Guide or on the Barre Trash website More Links: Support Ballet Help Desk Summer Intensive Essentials Guide Buy Summer Corrections Journals Instagram: @BalletHelpDesk Facebook: BalletHelpDesk Ballet Help Desk Music from #Uppbeat: https://uppbeat.io/t/ian-aisling/new-future License code: MGAW5PAHYEYDQZCI

Tu veux créer ton entreprise mais tu es encore salariée ? Et si tu n'étais pas obligée de choisir ?Dans cet épisode, Sarah Zitouni prouve qu'on peut réussir en étant salariée ET entrepreneure.Fondatrice de PowHer ta carrière et directrice stratégie dans l'automobile, elle t'explique comment mener une double vie professionnelle sans perdre la tête… ni ton équilibre.

You're being programmed, and it's more subtle and pervasive than you think. From invisible influence to psychological manipulation, this episode shows you how to recognize when your thoughts aren't really yours. Host Dave Asprey uncovers the hidden science of mind control with Harvard historian Rebecca Lemov. She is a professor of the History of Science at Harvard University and one of the world's leading experts on psychological manipulation, surveillance science, government experimentation, and Cold War brainwashing programs. Her groundbreaking research into MK Ultra, behavioral psychology, and reeducation campaigns reveals exactly how external forces hijack your thoughts, emotions, and decisions, without you knowing. They break down how mind control evolved from CIA-funded brain implants and LSD experiments into today's algorithmic persuasion, trauma-based manipulation, and tech-driven influence. This episode gives you practical tools to defend your thoughts, upgrade your awareness, and reclaim your mental sovereignty. This is essential listening for anyone serious about biohacking, mindfulness, longevity, mental performance, self-awareness, hacking the nervous system, emotional control, and high-performance mindset training. You'll Learn: • How the CIA used MK Ultra, psychedelics, hypnosis, and implants to test behavior control • What mind control looks like in modern media, social platforms, and persuasive technology • How unresolved trauma and emotional blind spots leave you vulnerable to manipulation • The connection between neurohacking, mindset, and mental autonomy • How to recognize when you are running someone else's code • The best psychological tools to build resilience and conscious awareness • How to build a “mental firewall” with meditation, breathwork, and attention training Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting-edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing. SPONSORS: -Quantum Upgrade | Go to https://quantumupgrade.io/Dave for a free trial. -Zbiotics | Go to https://zbiotics.com/DAVE for 15% off your first order. -OneSkin | Get 15% off your first purchase at https://oneskin.co/ASPREY with code ASPREY. Resources: • Dave Asprey's New Book - Heavily Meditated: https://daveasprey.com/heavily-meditated/ • Rebecca's New Book – The Instability of Truth: https://wwnorton.com/books/9781324075264 • Rebecca's Instagram: https://www.instagram.com/rebeccalemov/?hl=en • 2025 Biohacking Conference: https://biohackingconference.com/2025 • Danger Coffee: https://dangercoffee.com • Dave Asprey's Website: https://daveasprey.com • Dave Asprey's Linktree: https://linktr.ee/daveasprey • Upgrade Collective – Join The Human Upgrade Podcast Live: https://www.ourupgradecollective.com • Own an Upgrade Labs: https://ownanupgradelabs.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen – Neurofeedback Training for Advanced Cognitive Enhancement: https://40yearsofzen.com Timestamps: • 00:00 Trailer • 01:01 Intro • 01:49 Mind Control at Harvard • 02:54 Hypnosis and Mental Programming • 04:48 Morning Routines and Meditation • 06:02 AI Companions and Digital Influence • 11:17 MK Ultra and Government Experiments • 20:25 Archives and the War on Truth • 24:49 Marketing and Manipulation • 27:22 Chilling CIA Mind Control Stories • 33:59 Meditation and God Encounters • 34:40 Biohacking Origins • 35:15 Building Mental Resilience • 36:11 Compassion as Control • 37:54 Escaping Modern Programming • 39:57 Free Will vs. Influence • 46:03 Therapy and Suggestion • 49:25 SEER Training and Torture Simulation • 01:03:27 One-Pointed Focus • 01:06:46 Final Reflections See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wanna know what makes people stop scrolling and actually pay attention to your business?This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.And the best part? You can use all of them today in your own business.Here's what you'll hear:A genius way to turn an old-school flyer tactic into digital gold

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I wanted to briefly chat about a few key philosophies and concepts when it comes to coaching, your coaching business, and what I believe are timeless marketing principles that will serve you well. Topics include: - Overview of Distractions- My Enneagram 3 Tendency- Deep Work and The One Thing Resources- My Book Writing Example- Offers and Extras- Keeping the Main Thing the Main Thing- Be Careful of the Extras- Your Offers and the Power of 1-1- The Related Side Hustle- Downsides of Working with Big Companies- Why We Don't Spend The First 12 Minutes on Ads---------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.metabolismschool.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---------- [Free] Metabolism School 101: The Video Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.metabolismschool.com/metabolism-101⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠----------Subscribe to My Youtube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@sammillerscience?si=s1jcR6Im4GDHbw_1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠----------⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab a Copy of My New Book - Metabolism Made Simple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---------- Stay Connected: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: @sammillerscience⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube: SamMillerScience⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: The Nutrition Coaching Collaborative Community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: @sammillerscience⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ----------“This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠operations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@sammillerscience.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast."

In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

Watch the YouTube version of this episode HEREAre you looking for tips on how to scale your law firm? In this episode of the Maximum Lawyer podcast, Tyson chats with Miriam Airington-Fisher, an immigration lawyer, on her journey in the legal field. Miriam shares her transition from criminal defense to immigration law, and the difficulties she faced becoming a single parent while starting her own law firm.Miriam shares some insights on the need to maintain a positive marketing approach. It is important to be consistent and not overly conservative when it comes to marketing your firm. To get the message out there to clients, you need to have a solid marketing plan that includes routine messaging and take risks to ensure clients choose you as their attorney.Growing a firm can be a tough feat, but Miriam provides tips on how to do it strategically. For Miriam, it was looking to other practice areas, like personal injury to understand their business structure and their leadership boards. Growing also includes thinking outside of the box for every part of the business, from hiring to marketing to clients. Listen in to learn more!07:47 Impact of Political Climate on Business10:38 Marketing Strategies for Immigration Law 19:56 Balancing Work and Family24:34 Defining Success 27:06 Adapting Goals Over Time28:28 Challenges of Being an EmployerTune in to today's episode and checkout the full show notes here. 

Marketing is  like a runaway machine—endless moving parts, rising costs, and no clear sense of what's actually working. Google Ads, especially, can quietly drain budgets while looking busy on the surface. Meanwhile, the stress of trying to fix it all adds up fast, chipping away at the focus and energy leaders need most. It's hard to build momentum when the systems meant to help you are the same ones wearing you down. Adam Barney is a Google Ads consultant and energy coach who helps high-level leaders cut waste, stay focused, and avoid burnout. With experience on major campaigns for brands like Bank of America, he now works with businesses spending $20K+ monthly on ads. He's also the author of Make Your Own Glass Half Full, a book on resilience and optimism. Today, he shares how tracking both ad performance and personal energy can drive better results. His message: combine data with self-awareness to stay sharp and sustainable. Stay tuned! Resources: Secure your free Profit Amplifier Demo today. Only a few spots left. Follow Adam Barney on Facebook Connect with Adam Barney on LinkedIn

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985.  We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both timeless and trend-forward.  From collaborations at Dodger Stadium to growing demand in B2B and retail, this is a story of passion, perseverance, and flavor that connects generations. Here are a few highlights from our conversation:   * The family story behind Chef Merito and its first seasoning, Carne Asada * How the brand balances tradition with innovation in B2B, DTC, and retail * Why adaptability is key in modern marketing and flavor development * The surprising versatility of seasonings—from tofu to stadium fries * How community feedback and family values shape every decision Join me, Ramon Vela, in listening to the full episode and discover what it takes to build a multigenerational brand that honors its past while cooking up the future. For more on Chef Merito, visit: https://chefmerito.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show NotesConnect With: Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today's marketing and sales landscape.Information isn't the gap between failure and success—action is. Path for Growth's 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.Episode Recap:The things that worked for marketing 5 years ago won't work todayFunnels are over, and flywheels are the futureEffective marketing is relational, not transactional5 Stages of the Marketing Flywheel1. Awareness: What are my options?2. Attraction: Why are you the best of the options?3. Acquisition: Can you write an offer you can actually deliver on?4. Activation: How will I use the product or service now that I've bought it?5. Advocacy: Who else do I know that needs to know about this solution?If you're ready to move beyond just gathering information and start executing on what truly matters, Path for Growth's 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.Resources:Follow the podcast on Apple or SpotifyTry Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideRegister for Our One-Day Experience in Newark Herald Website Connect with Trey on LinkedIn  Join Path for Growth on Instagram and Facebook

Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you've got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night?Same. And I've had enough.Let's talk about why the flashy fakes keep winning—and what we, the real experts, can do about it.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Artificial intelligence is transforming every industry faster than most people realize - and if you're not adapting your LinkedIn strategy to incorporate AI, you might be falling dangerously behind.On this episode of Nemo Radio, I'm revealing why AI might be the most significant technological revolution we've ever seen - bigger than TV, radio, the internet, cell phones, and social media combined.As someone who's lived through decades of tech evolution (from landline phones to self-driving cars), I'm sharing my unfiltered perspective on how AI is reshaping LinkedIn and what this means for your business.What You'll Discover:

Watch & Subscribe on YouTubeAre you struggling to build wealth despite a high income? Discover why your relationship with money might be holding you back.In this episode of Wealthy Wellthy podcast, host Laura Alamery and Liz Klingseisen welcomes Krisstina Wise, a successful real estate investor and money expert, shared her journey from financial struggles to mastering wealth creation.The main focus of this episode is understanding the crucial difference between income and wealth. Krisstina explained how high earners can still find themselves trapped in a month-to-month financial cycle, and reveals the mindset shifts necessary to build true wealth.Throughout the conversation, Krisstina delve into her five categories for mastering money, including developing a positive money mindset and cultivating a healthy relationship with finances. She also touches on the importance of financial literacy and how it relates to successful real estate investing.Ready to transform your financial future? Listen now to gain invaluable insights on breaking free from limiting money beliefs and learn how to leverage real estate investing to create lasting wealth.Key Takeaways5:50 From high income to financial despair11:07 The journey from duplex to portfolio15:25 Five categories for mastering money24:31 Overcoming limiting beliefs about money31:00 Financial IQ quiz to assess literacyMemorable Quotes"I learned that there's something different between income and wealth. People in the income game are in the month-to-month game regardless of how much they're making. Wealth is through assets and building a portfolio and a balance sheet.""Real estate investing is one option. The idea is to ask ourselves: Do I want to master money? Do I want to understand it? Do I want to grow with it?""Most people have a dysfunctional relationship with money. If we want to be in the wealth game and build financial independence, we need a positive money mindset and a relationship where we enjoy spending time with it."Resources MentionedReal Estate Investing Women Podcast - https://realestateinvestingwomen.com/Connect with KrisstinaWebsite - https://wealthywellthy.life/Instagram - https://www.instagram.com/krisstinawiseYouTube - https://www.youtube.com/@krisstinawiseKrisstina's Book, Falling For Money - https://www.amazon.com/dp/0692560904/

Often people feel as if they cannot make a difference and have little influence on the world or their network. Social science research, however, tells a different story. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS  Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim's story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets. Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim's Episodes HERE. Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Personal Interaction with Marcus Lemonis (00:03:14) Challenges in the Automotive Industry (00:05:10) Analogy of Automotive and Medical Fields (00:06:27) Three P's of Business (00:08:31) Market Differences: Tale of Two Cities (00:09:40) Demographics and Market Understanding (00:11:02) Adapting Strategies for Different Markets (00:15:35) Customer Service Approach in Monteagle (00:16:34) Community Engagement Strategies (00:20:06) Challenges of Remote Management (00:21:00) Marketing and Community Presence (00:22:00) Geofencing Marketing Tactics (00:22:39) Billboard Advertising Insights (00:24:04) Reputation Management Challenges (00:28:06) Building Customer Trust (00:29:56) Employee and Customer Care Philosophy (00:32:47) Business Name Evolution (00:33:28) Customer Experience and Joy (00:36:07) Upgrading Facilities for Service (00:36:29) Importance of Cleanliness (00:38:03) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club:

Feeling stuck trying to grow your practice? Discover how smarter marketing can drive more patients, better hires, and bigger profits without sacrificing your time or freedom.In this episode of the Private Practice Owners Club Podcast, Adam Robin welcomes Neil Trickett, CEO and founder of Private Practice Promotions. With over two decades of experience as a PT, practice owner, and marketing expert, Neil shares the proven strategies that help clinics thrive in any market. Together, they explore how marketing isn't just about getting patients, but about growing your entire business.If you're ready to expand your private practice without burning out, this is a conversation you don't want to miss.

Feeling the pressure to test out every marketing strategy? In today's episode, I'm sharing the cost of trying to market your business in a way that doesn't work for you, plus how to reclaim marketing in a way that aligns with your personality. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by my new free quiz, What's Your Photographer Marketing Personality? This quiz is designed to identify your strengths when it comes to marketing, plus what might be holding you back. If you're ready to say goodbye to overwhelm, exhaustion, and dead ends when it comes to your marketing, take the quiz today. Review the Show Notes:All types of marketing strategies will work (3:53)The cost of trying to market in a way that doesn't work for you (5:24)Connection over perfection (6:56)Energy over algorithm (8:14)Consistency over complexity (10:02)Aligned over forced (10:49)Finding your marketing personality (12:55)Connect with Sabrina:What's Your Photographer Marketing Personality? Quiz: sabrinagebhardt.com/marketing-quizMarketing That Attracts Course: sabrinagebhardt.com/marketingInstagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

✨ Jessica Cattaneo, Head of Product Development at Boy Smells☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes. Key Takeaways: Why agile principles need evolution for modern marketing How 5-day sprints help teams go from messy ideas to market-ready campaigns The crucial role of stakeholder alignment and constrained planning How AI can complement (not replace) creative strategy How to build minimum viable campaigns with maximum impact Why fast isn't enough—campaigns must be focused and aligned Whether you're a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars.   In this episode, host Walter Crosby is joined by marketing professiona James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company's greatest growthengine is its current customer base. By understanding and nurturing relationships with existingcustomers, businesses can drive referrals and scale more effectively. Marketing should startwith a deep understanding of these best customers and aim to attract more like them. Jamesalso notes that great marketing cannot create demand where none exists; rather, it should meetcustomers where they are and speak to their desires and fears.   James critiques the common practice of relying on superficial marketing tactics, like simply having a website or shouting “calls to action,” which often reflects an "inside-out" approach. Instead, he suggests a shift to an "outside-in" mindset that invites prospects into “people like you pathways,” allowing customers to self-identify and choose their journey. To help smaller businesses apply these principles without the massive budgets of large brands, James developed a cost-effective process using structured interviews with ideal customers and AI toolsto generate detailed customer avatars and buyer journey maps. This method enables tailoredmessaging that resonates deeply, improves sales scripts, and fosters collaboration betweenmarketing and sales for more powerful, aligned strategies. Effective marketing strategy helpspre-qualify prospects so that sales conversations become more natural and effective.   This is made possible by understanding the customer deeply through tools like avatars and buyerjourney maps, allowing for the right message to reach the right person at the right time. Whendone correctly, customers feel understood and develop trust through each stage of the process.   However, James warns that even well-designed marketing can be undermined by poor sales execution, which ultimately disrupts the buyer's experience and can drive them away. James also shares insights from his extensive experience working with companies to improve loyalty and customer retention. A flawed sales process, he notes, is often the root cause of loyalty problems. He stresses the importance of a buyer-first, outside-in sales approach that walks alongside the customer rather than leading or dragging them. Listening, asking thoughtful questions, and embracing silence are crucial skills for salespeople to truly understand and help their prospects. James's toolset, Marketing Sage Advantage, is designed to help businesses gain clarity on their ideal customers, messaging strategy, and measurement. He frames marketing as a three-legged stool—audience, value, and measurement—and underlines that success comes from aligning all three.   Key Points:  •Biggest problem with Marketing is a lack of strategy •Primary purpose of website isn't conversion •MarketingSageadvantage.com   tool set •Audience, value you bring, measurement •Listening to conversations   Find more episodes of Sales & Cigars here. Learn more about James Hipkin. James' book Jame's company   Red8 Interactive, Inc. launched Inn8ly to help small business owners take full advantage of a  modern website without being bogged down with all the complexities of a modern website. Our 3 Keys to Success for Small Business Owners: ◉ Customer-centric design ◉ Efficient build ◉ Secure hosting    •Outside in conversations

Dr. Margo Harrison MD MPH is founder and CEO of Wave Bye Inc, which is disrupting the period pain space currently led by Midol. She is a clinically active Ob/Gyn, was previously and NICHD-funded investor, and started a women's health consulting firm before founding Wave Bye.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

BEST Design Tool → https://www.design.com/apparelsuccessJoin the Mastermind → https://www.skool.com/apparel-success-mastermindIn this episode of Apparel Success, I share how I made $37,225.79 in hoodie sales in just 3 months… with only 400 followers and $10,736.53 spent on Facebook ads. No viral TikTok. No influencer shoutouts. Just strategy, scrappiness, and a hoodie I invented myself. If you're trying to start an online business, launch a product, or grow an ecommerce brand with no audience, this video is the raw blueprint I wish I had on Day 1. I want to breakdown how to market your clothing brand on a level you haven't seen before - and will be helpful for anyone starting a business in 2025.What You'll Learn in This Video:✅ How to launch a product with a small audience✅ How I sold out a brand-new infrared therapy hoodie✅ Real Facebook Ad strategy — what worked and what didn't✅ Niche marketing: how to target the right audience✅ How to get a 2.0+ ROAS with zero followers ✅ Why you don't need to “go viral” to make real money✅ The psychology of a good ad — built from first principles✅ Simplifying your DTC marketing strategy✅ How to build a brand that actually connects with your customer 

In this conversation, John Harcar interviews Larisa Kocsis about her journey from architecture to home staging, emphasizing the importance of staging as a marketing tool in real estate. Larisa shares her background, the challenges she faced in starting her business, and how she built her client base through networking. She discusses the influence of her architectural training on her staging work, the impact of virtual staging on the industry, and her approach to designing spaces for different demographics. The conversation concludes with insights on selling staged furniture and the importance of creativity in her work. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks.I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offering for women dealing with a sensitive topic. Together, we created an approach that honored both the sensitive nature of her work and leveraged the power of experiential marketing rather than traditional "how-to" frameworks.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why conventional marketing advice (built for knowledge-based businesses) often fails for experience-based practitioners.How to market sensitive topics without exposing or shaming potential clients.Why creating experiences rather than masterclasses can be more effective for certain businesses.The importance of adding human connection points in your sales process, especially with cold audiences.A different perspective on measuring ROI that considers long-term assets versus immediate returns.How to build marketing that showcases your work through direct experience rather than explaining methodology.Why transitioning cold audiences to high-ticket purchases often requires additional trust-building steps.The value of being discerning about whose marketing advice you follow based on your business model.How to create assets in your business that generate ongoing returns rather than one-time results.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architect

The 2024 presidential election witnessed a historic number of independent voters—more independents voted than Democrats and they came close to surpassing Republicans.  It would seem that now is the time for those who are dissatisfied with both parties to dismantle the two-party duopoly of American government.  And yet, the Republican and Democratic parties collectively control all branches of governments at all levels.  Why is that?  What would it mean for Americans to embrace an “independent” politics and how likely is that to occur?  What do independent voters actually want?  Joining Saving Elephants host Josh Lewis is president of the Independent Center Lura Forcum to explore these questions.   About Lura Forcum Lura Forcum leads the Independent Center, the nation's go-to organization for information, research, and engagement with independent voters, representing those who are fed up with partisan politics and feel politically homeless.   Lura holds a PhD in marketing and consumer psychology from Indiana University (Kelley School of Business). She's studied social cognition and brands, focusing on the factors that lead consumers to respond to brands as if they were people and the outcomes of doing so.  Prior to becoming president of the Independent Center, Lura was the Director of Marketing and Communications at the State Policy Network.

Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the right time to start investing in brand building over pure performance marketing, especially as a digital-first company?This week, Elena, Angela, and Rob explore when performance marketing reaches diminishing returns and why it's so difficult for marketers to shift budget toward brand. Plus, they share real client examples of how brand investment transformed businesses, including Old Spice's reinvention that increased sales 125% in just three months, and outline metrics beyond traditional brand studies that prove brand's impact on your business.Topics covered: [01:00] Research on brand equity's impact on ecommerce[03:30] Signs your performance marketing is reaching diminishing returns[09:00] How brand acts as a turbocharger for paid advertising[15:00] Client success stories from brand investment[20:00] Old Spice's brand reinvention that increased sales 125%[28:00] Better ways to measure brand impact beyond brand studies  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Mokha, Anupreet. (2021). Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. International Journal of Online Marketing. 11. 34-50. 10.4018/IJOM.2021070103.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Adding value to clients is a core value over here at the Efficient Advisor. Today's episode is going to be a game changer for you when it comes to a simple-to-execute value add that is huge on impact. If you know me, you know when it comes to adding value we're looking for two things… 1) How much impact does it actually have on your clients?... and 2) What is the difficulty to execute said value add? When I come across something that is lower on difficulty and HIGH on impact… I am here for it and I cannot wait to share it with this community. Today's guest, Blake Brewer, is something really special. He's on a mission to help parents create a lasting legacy beyond finances for their children and he partners with financial advisors to help them become indispensable in their clients' lives. Legacy Letter - which is this awesome idea - was just featured on the Today Show. It's that cool. And, at the end of the episode I'm going to share with you how I would create a process around this value add and how I would incorporate this into my business themes to increase my client impact. Blake joins us today to share how his father inspired him to help parents create legacies for their children. He discusses the power of words and writing letters and explains how he helps financial advisors make an impact. Get the tissues out… this story is moving. Talk about adding maximum value and impact….Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Learn more about the Group Coaching & Mastermind HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

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In this episode of The Fearless Networker podcast, Todd Falcone sits down with Mary Kennedy Thompson, CEO of BNI® (Business Network International)—the world's largest and most successful referral network. Mary shares powerful insights on the true value of referral-based marketing, how to ask for referrals without sounding salesy, and how to build long-lasting, profitable relationships that drive real results. Whether you're in network marketing, sales, or entrepreneurship—this episode is a masterclass in growing your business the smart way.

Dave Asprey's journey into biohacking began with a quest to improve his health. In his twenties, he was overweight and low on energy, but through cutting-edge science, Dave optimized his brain health, reduced his biological age, and transformed his life. As the father of biohacking, he believes he can live to 180 years and achieve what many consider impossible. In this episode, Dave discusses how entrepreneurs can leverage biohacking to boost health, wellness, and productivity. He also shares insights from his book, Smarter Not Harder, revealing efficient strategies for peak performance and longevity. In this episode, Hala and Dave will discuss:  (00:00) Introduction (01:53) How Mindset Affects Biological Aging (05:56) Benefits of Biohacking in Health and Business  (11:05) Why Biohacking Works: The Science Behind It (16:40) The Power of Laziness in Boosting Productivity (21:25) Managing Stress and Triggers in Business (31:52) The Importance of Health and Wellness Scans (34:30) ADHD as a Superpower in Entrepreneurship (39:32) Workout Tips for Busy Entrepreneurs (47:09) The Truth About Diet and Meat Consumption (01:00:03) Foods to Boost Brain Health and Performance Dave Asprey is an entrepreneur, author, biohacking pioneer, and the founder of Bulletproof 360, Inc., known for popularizing Bulletproof Coffee. A four-time New York Times bestselling author, his books include The Bulletproof Diet and Smarter Not Harder. He is also the host of The Human Upgrade podcast and has invested over $2 million in biohacking experiments, revolutionizing the fields of health, aging, and longevity. Sponsored By: Indeed - Get a $75 sponsored job credit at indeed.com/profitingIndeed  Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting   Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/PROFITING.  Airbnb - Find yourself a co-host at airbnb.com/host  Resources Mentioned: Dave Asprey: The Business of Biohacking | E149: youngandprofiting.co/BusinessofBiohacking Dave's Website: daveasprey.com  Dave's Book, Super Human: bit.ly/Super_Human Dave's Book, Smarter Not Harder: bit.ly/Smarter-Not-Harder Dave's Book, Bulletproof Diet: bit.ly/Bulletproof_Diet Dave's Book, Heavily Meditated: bit.ly/Heavily_Meditated  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Mental Health, Psychology, Motivation, Manifestation, Life Balance, Self Healing, Positivity, Happiness, Sleep.