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    Latest podcast episodes about Marketing

    YAP - Young and Profiting
    Mike Seckler: How to Build a Business That Thrives When Others Fail | Entrepreneurship | E384

    YAP - Young and Profiting

    Play Episode Listen Later Feb 2, 2026 64:13


    Mike Seckler entered entrepreneurship with no business background or playbook. When the dot-com crash hit, competitors disappeared overnight, capital vanished, and survival came down to making fast, uncomfortable decisions. In the middle of the chaos, Mike developed a skill most founders never build: intellectual stamina. The ability to absorb new information, pivot decisively, and rework a vision without panic or ego. Those lessons shaped the leader he is today as CEO of Justworks.In this episode, Mike shares how entrepreneurs can survive brutal business cycles, prepare for unforeseen moments, and build resilient, customer-obsessed companies that last. In this episode, Hala and Mike will discuss: (00:00) Introduction (03:05) His Unlikely Path to Entrepreneurship (09:20) Surviving the Dot-Com Market Crash (12:50) Intellectual Stamina: The Pivoting Framework (18:48) Joining Justworks and Leadership Approach (23:44) Building Effective Advisory Boards for Entrepreneurs (28:15) Customer Obsession as a Business Principle (36:57) Mission, Values, and Culture at Justworks (44:02) How Leaders Shape Employee Engagement (49:57) Managing Risk During Rapid Business Growth (53:57) Entrepreneurship Insights and Final Thoughts Mike Seckler is the CEO of Justworks, a leading HR technology company dedicated to empowering small businesses. A seasoned entrepreneur, he has built and scaled multiple technology companies through volatile market cycles, including EmployeeEASE, which was acquired by ADP, and Euclidean Technologies, an investment management firm powered by machine learning. Mike also serves on multiple boards and is passionate about helping entrepreneurs build customer-obsessed, mission-driven companies. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING. Resources Mentioned: Mike's LinkedIn: linkedin.com/in/mikeseckler  Justworks Website: justworks.com/ Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Founder, Networking

    The Agile World with Greg Kihlstrom
    #806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Feb 2, 2026 30:56


    We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we're at it? Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving. Today, we're going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn't just implementing a chatbot; it's ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I'd like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy. About Alan Ranger Alan Ranger is VP of Marketing at NiCE Cognigy, the global leader in enterprise AI agents. With over 30 years of experience in tech, Alan has led growth strategies at both startups and public software companies. At NiCE Cognigy, he helps organizations adopt AI that delivers real business value reducing costs while improving customer satisfaction. Prior to NiCE Cognigy, Alan led global market development at LivePerson, where he helped double revenues. He now leads NiCE Cognigy's expansion in the US and UK and works closely with clients to deploy AI that scales. Alan Ranger on LinkedIn: https://www.linkedin.com/in/aranger/ Resources NiCE Cognigy: https://www.cognigy.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Feeling Good Podcast | TEAM-CBT - The New Mood Therapy
    487: Meet the Incredible Dr. David Antonuccio, Part 1 of 2

    Feeling Good Podcast | TEAM-CBT - The New Mood Therapy

    Play Episode Listen Later Feb 2, 2026 48:39


    Stories from a Giant and Gadfly Discover the Protest Music of RainFall!-- like "The Antidepressant Blues!" Today, we are delighted to spend some time with a dear friend and highly esteemed colleague, Dr. David Antonuccio. David is a retired Clinical Psychologist and Professor Emeritus in the Dept. of Psychiatry and Behavioral Sciences at the University of Nevada, Reno, School of Medicine. In addition to his academic work, David had his own clinical practice for 40 years. He has published over 100 academic articles and multiple books, primarily on the treatment of depression, anxiety, or smoking cessation. Since his retirement from practice in 2020, he has been making music as part of a duo called RainFall, with his musical partner Michael Pierce. Their music can be found on Spotify, Apple music, and Soundcloud, among other streaming services. I first became familiar with David when a colleague recommended his article entitled: "Psychotherapy versus medication for depression: challenging the conventional wisdom with data," which was published in Professional Psychology: Research and Practice way back in 1995. The article blew my socks off. In the first place, he had come to the many of the same conclusions I had come to, that antidepressants had few "real" effects above and beyond their placebo effects. However, he also had incredible insights into some of the problems and loopholes with drug company research studies on antidepressants, so I tried to get as many colleagues and students as possible to read that article. Here is the article link Although I had never met David, he became my hero. One day, while I was giving one of my two-day CBT workshops in Nevada, I was singing his praises and urging participants to read that classic article, but, unexpectedly, some people started chuckling. At a break, I asked someone why people had been laughing. They said, "Didn't you know that David Antonuccio is here attending this workshop? He was out visiting the bathroom when you were singing his praises, so he didn't hear you!" And that's how we met! I couldn't believe my good fortune in meeting this brilliant and humble man in person. And to my good fortune, we became good friends right off the bat and eventually did a lot of fun professional work together, like our exciting conference challenging the chemical imbalance theory of depression which we called the Rumble in Reno. I was also proud to be included as a co-author in a popular article with David and William Danton reviewing the brilliant work of Irving Kirsch. Kirsch had re-analyzed all the data on antidepressants in the FDA archives and concluded that the chemicals called "antidepressants" had few, if any, clinically significant effects above and beyond their placebo effects. In that paper, we also emphasized the ongoing power struggle between the needs of science and the needs of marketing. Science is devoted to discovering and reporting the truth, based on research, regardless of where it leads, while marketing, sadly, is ultimately loyal to the bottom line, even if deception is required. Here is the link to our article: And here is the full reference: Antonuccio, D. O., Burns, D., & Danton, W. G. (2002). Antidepressants: A Triumph of Marketing over Science? Prevention and Treatment, 5, Article 25. Web link: http://journals.apa.org/prevention/volume5/toc-jul15-02.htm I was sad when David retired from his clinical, teaching, and research career a number of years ago in order to spend more time on creating and recording music because, a passion he'd put on the shelf during the most active years of his career. I felt we'd lost an important and courageous leader in the behavioral sciences, and felt an emptiness, like an important pioneer was suddenly missing. The following link provides a highly readable brief overview of David's career focus and interests. I was thrilled to learn just recently that David has partly resumed his role as gadfly of the behavioral sciences, rejoining the fight for science, ethics and for truth, regardless of where that leads or whose feathers are ruffled. And now, we sit down together to reminisce about his personal life and experiences with many of the greats in our field, like Dr. David Healey, Irving Kirsch, and others who have also stood up for the truth, based on their research, in spite of intense opposition from the establishment. And, today David also brings us his music, with his colleague, Michael Pierce, RainFall. Some of his music has psychiatric / psychological themes, like his "Antidepressant Blues," Some of David's music has humanistic and political themes. He said: Here's a song we just released yesterday that i will assume would not be relevant to the podcast. It is called Final Embrace and was inspired by a heart-breaking international wire photo of a Salvadoran immigrant father hugging his daughter, both deceased, in the rio grande in 2019. Here's the link to the original news story. David's two-man group, RainFall, wrote and recorded the original acoustic version of this song in 2020. He explains: We decided to record a more dynamic updated version of the song with some electric guitar chords, electric bass, and drums. We are calling it "Final Embrace Electric". The story is still heart-breaking, and it still makes me cry to sing it. Here is a link to the new version of the song, And here are the heart-breaking lyrics: Final Embrace Electric (For Oscar and Valeria) By RainFall (David Antonuccio and Michael Pierce) I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm sorry for your wife What were you supposed to do? Stay home and watch your family die? Or take a chance at freedom Reach for the sky Some say you should have known better They say that you are a criminal But they don't know your fear, your pain, your hunger For them it's the principle Some say we were here first It's not our problem Despite your dire thirst We're full, no more asylum Let's ask them what they would do If their family were faced with danger If they're honest, they'd take the chance Hope for kindness from a stranger You tried to get in the front door But it was slammed closed So you swam the deadly current Despite the perilous flow You never lost your grip Though the river was not crossable Only another parent can know How that is even possible Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm so sorry for your wife Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace Your final embrace It was your final embrace It was your final embrace   Thank you for joining us today. Stayed tuned for Part 2 of the David Antonuccio interview next week! David, Rhonda, and David

    Nudge
    Real-world examples of cognitive biases

    Nudge

    Play Episode Listen Later Feb 2, 2026 24:16


    Most of us are completely oblivious to the cognitive biases that dictate how we live our lives.  Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for.  ---  Tom and Luan's book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Chambers, J. R. (2008). Explaining false uniqueness: Why we are both better and worse than others. Social and Personality Psychology Compass, 2(2), 878–894. Dunning, D. (2011). The Dunning–Kruger effect: On being ignorant of one's own ignorance. In Advances in experimental social psychology (Vol. 44, pp. 247–296). Academic Press. Einhorn, H. J., & Hogarth, R. M. (1978). Confidence in judgment: Persistence of the illusion of validity. Psychological Review, 85(5), 395–416. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259–264. Koskie, M. M., & Locander, W. B. (2023). Cool brands and hot attachments: Their effect on consumers' willingness to pay more. European Journal of Marketing, 57(4), 905–929. Pronin, E., Lin, D. Y., & Ross, L. (2002). The bias blind spot: Perceptions of bias in self versus others. Personality and Social Psychology Bulletin, 28(3), 369–381. Van Hoorens, V. (1993). Self-enhancement and superiority biases in social comparison. European Review of Social Psychology, 4, 113–139. White, G. L., Fishbein, M., & Rutstein, R. C. (1981). Passionate love and the misattribution of arousal. Journal of Personality and Social Psychology, 41(1), 56–62.

    On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building

    Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor's Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman.  In this episode, we discuss the following:

    Out of the Box With Christine
    How To Attract Premium Clients Through Podcast Hosting and Guesting - Dave Dubrau

    Out of the Box With Christine

    Play Episode Listen Later Feb 2, 2026 26:42


    How To Attract Premium Clients Through Podcast Hosting and Guesting In this episode of the Expert Authority Coach Podcast, host Christine Blosdale delves into the multifaceted benefits of podcasting. Christine highlights how podcasting can connect individuals with key prospects, ease the content creation process, and serve as a non-salesy method to engage potential clients. Special guest Dave Dubeau joins the discussion, sharing his transition from real estate to podcasting and how he adopted 'high ticket podcasting' to attract ideal clients. Together, they provide actionable tips for both new and seasoned podcasters on leveraging podcasts as a powerful marketing tool. Links Mentioned: The Expert Authority Coach - http://www.ExpertAuthorityCoach.com The Expert Authority Quiz Call - http://FreeExpertAuthorityCall.com High Ticket Podcasting - https://www.highticketpodcasting.com/ 00:00 Introduction to Podcasting Benefits 01:12 Welcome to the Expert Authority Coach Podcast 02:31 Christine's Journey from Radio to Podcasting 03:26 Introducing Guest Dave Dubeau 04:03 Dave Dubeau on Podcasting and Marketing 05:16 Christine and Dave Discuss Podcasting Strategies 08:11 Dave's Shift to High Ticket Podcasting 15:29 Advice for Aspiring Podcasters 19:48 Tips for Getting Booked on Podcasts 23:11 Conclusion and Contact Information

    The #PrettyAwkward Entrepreneur Podcast
    What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)

    The #PrettyAwkward Entrepreneur Podcast

    Play Episode Listen Later Feb 2, 2026 29:52


    If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for. This episode will help you spot that domino gap: the one fix that makes everything else easier. In This Episode, We Cover: Why motivation always fades, and why that's normal The difference between the problem you think you have and the one actually blocking growth Why January feels slow for so many industries (and why February is the real reset) What "I promised myself I wouldn't invest this year" really means How trust (not money) is often the real objection behind investing How to decide what to invest in next: time, skill, coaching, or support The Gap Finder Framework I use with mastermind clients to diagnose business blind spots How to identify your domino gap: the one change that unlocks momentum everywhere else The 5 Core Business Gaps We Walk Through: Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you? Your Offer Suite: What's working, what feels off, and what might be missing entirely? Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform? Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now. Systems, Team & Capacity: Where things fall apart when you're busy, or when you can't be everywhere. We also talk about how to choose your next 90-day focus so you're not trying to fix everything at once.   Important Links:   →Apply for The Distinctive Edge: https://meganyelaney.com/tde   →Come say hi on Instagram: https://www.instagram.com/meganyelaney   

    Wedding Business Solutions
    Dana Bahr - Marketing with Pinterest now!

    Wedding Business Solutions

    Play Episode Listen Later Feb 2, 2026 35:44 Transcription Available


    Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a search engine, repurpose your best content for lasting visibility, and use analytics and timing—not just volume—to connect with couples where they're planning their big day.Listen to this new episode for practical strategies on building long-term visibility, using Pinterest trends to your advantage, and making every post work harder for your wedding business.About Dana: Dana Bahr is a Pinterest marketing strategist who helps wedding professionals and creative service providers build evergreen visibility that supports consistent leads without living on social media. Through search-driven strategy, content systems, and clear messaging, she helps businesses create long-term discoverability that compounds over time.Contact Dana: Website: www.ddvirtualmanagement.com Primary Social Link: www.linkedin.com/in/d-m-johnsonIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    Guy Kawasaki's Remarkable People
    Tiny Habits, Big Change (Re-Release)

    Guy Kawasaki's Remarkable People

    Play Episode Listen Later Feb 1, 2026 67:58


    What if lasting change didn't require motivation or willpower?In this re-released episode of the Remarkable People Podcast, Guy Kawasaki revisits his conversation with BJ Fogg, Stanford behavior scientist and New York Times bestselling author of Tiny Habits.BJ explains why most habit advice fails and shares a simple framework for creating change that actually sticks:• Make habits so small you can do them on your worst day• Attach new behaviors to routines you already have• Celebrate immediately to wire the habit faster• Keep the bar low, consistency beats intensity• Start the day with the “Maui habit”, a small mindset shift that sets the toneOriginally recorded in 2022 and re-released in 2026, this episode remains a practical, empowering guide to building better habits without burnout.

    The Abundant Accountant
    Episode 175 |Stop The Revenue Bleed | The Top 2 Marketing Problems Undermining Your Firm's Growth With Christian Jones

    The Abundant Accountant

    Play Episode Listen Later Feb 1, 2026 34:58


    The best clients to get are the ones you already have. If you are tired of losing them while constantly chasing new ones, you may be making serious marketing problems that must be urgently addressed. Michelle Weinstein sits down with Christian Jones, CEO of TaxProMarketer, who delves into the things that cause revenue bleeding and undermine your firm's growth. Discover the crucial difference between marketing and advertising, how to achieve an acceptable churn rate, and how to create a great website that people can easily find online. Stop leaving thousands of dollars on the table and start commanding your business value with confidence.

    I Am Refocused Podcast Show
    AI Isn't the Problem… Generic Is | Wes Towers on Marketing, Trust, and “Rough Edges”

    I Am Refocused Podcast Show

    Play Episode Listen Later Feb 1, 2026 28:06


    In this episode of I Am Refocused Radio, I'm joined by Wes Towers all the way from Australia, and he's up early for this one, so yeah… MVP status ✅

    First Day Podcast
    Benchmarking Donor Data

    First Day Podcast

    Play Episode Listen Later Feb 1, 2026 16:53


    In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Carly Berna, Vice President of Marketing (and the impressively titled “Fundraiser in Residence”) at Virtuous. Carly shares findings from the latest Virtuous Benchmark Report, a treasure trove of data gleaned from over 570 nonprofits using the platform for at least three years. The result? A layered look at donor trends across sectors and revenue sizes, from faith-based orgs to human services, all the way from scrappy sub-million-dollar shops to the $10M+ fundraising heavyweights. “Flat doesn't mean bad,” Carly notes, sometimes staying steady means you've weathered the storm. Bill and Carly dig into the meaty data highlights, starting with online giving. The average online gift increased by $5 in the last year and is up a whopping $22 since 2020, showing just how powerful digital channels are becoming, no surprise given Boomers are now a driving force online (61% of them give that way!). Meanwhile, Carly waves the mid-level donor flag with pride, celebrating growth in this oft-ignored group. Nonprofits are learning not to put all their donor eggs in one major gift basket. The conversation turns to recurring giving, a favorite of sustainability-minded fundraisers everywhere. While the average nonprofit sees 13% of their revenue coming from recurring donors, Virtuous' top quartile of performers boasts a hefty 33%. Donor retention is also slowly rebounding post-pandemic, reaching a six-year high of 50%. But Carly urges listeners not to settle, “Top performers hit 67%, so shoot for the stars!” Finally, the duo dives into donor acquisition and lifetime value. New donor acquisition is slipping, now around 30%, but those who do give are investing more over time, with average donor lifetime value rising to $784. Carly's message is clear: nonprofits need to be smart, not just generous: track your data, find your gaps, and don't just pat yourself on the back for being average. With the right balance of stewardship, segmentation, and sustainability, nonprofits can build donor relationships that last longer than most gym memberships.

    Apparel Success
    If I had $0 sales, here's exactly how I'd blow up my clothing brand by the end of 2026

    Apparel Success

    Play Episode Listen Later Feb 1, 2026 14:53


    If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    Which overlooked metric makes the case for generative search investment?

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Feb 1, 2026 2:40


    Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become critical ranking assets when they proactively address common brand misconceptions in plain language. Vantine demonstrates how predictive search volume around questions like "how does [brand] make money" signals untapped content opportunities that competitors exploit when brands fail to clearly explain their value proposition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Sports Business Radio Podcast
    Peter O'Reilly - NFL EVP Club Business, International & League Events

    Sports Business Radio Podcast

    Play Episode Listen Later Feb 1, 2026 71:27


    Peter O'Reilly, NFL Executive Vice President, Club Business, International & League Events joins Sports Business Radio for our annual pre-Super Bowl conversation. O'Reilly is the NFL executive tasked with overseeing production for the Super Bowl, NFL Draft and NFL international games. O'Reilly will take us behind the scenes of Super Bowl LX in Santa Clara on February 8 as well as discuss the NFL's future plans for the draft and international games. Todd Allen, Senior Vice President of Marketing for Anheuser-Busch, also joins Sports Business Radio to discuss the Super Bowl LX ad strategy for Budweiser and Bud Light - the biggest advertiser for the Super Bowl across all platforms. Super Bowl ads on NBC are selling for a record $8M for a thirty-second spot. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to our YouTube channel at https://www.youtube.com/@sportsbusinessradiopodcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week's edition of Sports Business Radio is presented by New Air Club. New Air Club is the Official VIP Air Travel Partner of Sports Business Radio. New Air Club is a private aviation brokerage with access to over 22,000 aircraft worldwide, but what really sets them apart is that they''re a full-service concierge. They don't just book the jet—they handle everything around the trip so the client doesn't have to. Aircraft, luxury ground transportation, hotels, dining, even security if needed. One call, one team, total discretion. For more information or to book your travel, email info@newairclub.com. You can also visit www.NewAirClub.com.  Sports Business Radio Host Brian Berger's apparel provided by Mizzen and Main (www.mizzenandmain.com). #NFL #SuperBowlLX #Budweiser  Learn more about your ad choices. Visit megaphone.fm/adchoices

    Speaking and Communicating Podcast
    Ethical Persuasion: How to Hear "YES" More Often w/ Patrick Van Der Burght

    Speaking and Communicating Podcast

    Play Episode Listen Later Feb 1, 2026 42:31


    Are you struggling with Sales?How do you get potential customers to say YES?Meet Patrick Van Der Burght!Patrick is a Cialdini Certified Trainer in Ethical Persuasion, Author of 'How to Hear YES More Often', a Podcast Host who teaches professionals to be ethically more persuasive using Behavioural Science. He has been teaching Ethical Persuasion since the year 2000, is a Founding Member of the Cialdini Institute, and a Cialdini Certified Trainer and Coach. One of his passions is to educate young adults about the life skills of ethical persuasion so they can benefit their entire lives and make the world a better place. School principals and School HR departments can approach him to make educational contributions to students ages 15-22.Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating, and use it.Success in your business and your private goals depends on convincing others about your products, services, or ideas. World-leading organisations urge businesses to develop their team's persuasion skills, and that businesses seek persuasion skills in new employees.On this episode, Patrick details why many confuse being persuasive vs being manipulative.Listen as Patrick shares:- why you are not making sales- how to build stronger relationships- what is Persuasion Science- ethically applying the persuasion principles- the 7 Principles of Persuasion- if it's ethical to persuade- manipulation vs ethical persuasion- how we make buying decisions- how to elevate your business communication- how successful business skyrocket their sales...and so much more!Connect with Patrick:Website: https://ethicalpersuasion.com.auAdditional Resoruces:FREE Resources on Ethical Persuasion"How To Hear YES More Often" by Patrick Van Der Burght on Amazon"Ethical Persuasion Unlocked Podcast" hosted by Patrick Van Der Burght"Influence: The Psychology of Persuasion" by Dr. Robert B. Caldini on AmazonListen to the Podcast, subscribe, leave a rating and a review:Apple: Spotify: YouTube: https://youtu.be/jZotSe8zxmM

    Under the Influence from CBC Radio
    Rage Marketing: Monetizing The Fury

    Under the Influence from CBC Radio

    Play Episode Listen Later Jan 31, 2026 27:47


    This week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We'll look at the American Eagle/Sydney Sweeney controversy.We'll talk about an actress who faked her own death to make a point.And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country.We know you want to listen to all the ads in this show. On the off-chance you don't, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    The Maximum Lawyer Podcast
    Why Most Law Firm Hires Fail in the First 90 Days

    The Maximum Lawyer Podcast

    Play Episode Listen Later Jan 31, 2026 28:03


    Watch the YouTube version of this episode HEREAre you a law firm owner looking to hire new talent? In this episode of Maximum Lawyer Live, host Tyson Mutrux explores the challenges law firms face when hiring and onboarding associate attorneys. Tyson discusses the need for documented standards, regular feedback, and patience, highlighting that onboarding is a long-term investment in future capacity—not instant output.Hiring for law firms can be challenging, but it is important to understand onboarding and to have realistic expectations. This includes the concept of output versus capacity. When you hire new attorneys, you are not seeing instant capacity or input. You are buying future capacity. A new associate needs time to understand your core values and both learn and unlearn certain skills and tools. As a law firm owner, it is important to give someone the space to grow into a successful attorney.Defining success is very important when hiring new attorneys, especially if you want to retain your talent. It is your responsibility to define what success looks like. Think about what it looks like at the 30, 60 and 180 day mark. If this is expressed to your new attorneys, you can work with them to ensure they meet that mark. It is also important to not move the goalpost at all. This can really lead to new hires losing confidence in their ability to do well, causing them to leave to find other opportunities. Take a listen!1:19 Expectations of Onboarding7:08 The First 30 Days in a New Role.14:14 The “Why” Behind Firm Processes18:55 Hiring Experienced Attorneys22:04 The Importance of Defining Success Tune in to today's episode and checkout the full show notes here. 

    Vitality Radio Podcast with Jared St. Clair
    #609: Formula Face Off: Sleep, Metabolism & Libido Gummies - Do They Actually Work?

    Vitality Radio Podcast with Jared St. Clair

    Play Episode Listen Later Jan 31, 2026 49:23


    On this episode of Vitality Radio, Jared introduces another new series and walks listeners through a real-world supplement label breakdown using popular gummy products found in big-box stores. Instead of focusing on hype, Jared teaches how to read ingredient panels, understand dosing, and recognize the difference between marketing and meaningful formulation. He compares sleep, metabolism, and libido gummies and explains why milligrams, extract ratios, and standardization matter when choosing supplements. This episode is less about criticizing brands and more about empowering you to become a smarter, more informed consumer. You'll learn what makes a formula physiologically relevant, what “window dressing” looks like on a label, and how to think critically about supplements marketed for sleep, weight management, and sexual wellness.Products:Vital SleepLifeSeasons Metabolism Weight ManagementOmneDiem Thermogenic Weight LossTerry Naturally Red Ginseng Female Sexual EnhancementMan-Up Male Performance Nitric Oxide FormulaVisit the podcast website here: VitalityRadio.comYou can follow @vitalitynutritionbountiful and @vitalityradio on Instagram, or Vitality Radio and Vitality Nutrition on Facebook. Join us also in the Vitality Radio Podcast Listener Community on Facebook. Shop the products that Jared mentions at vitalitynutrition.com. Let us know your thoughts about this episode using the hashtag #vitalityradio and please rate and review us on Apple Podcasts. Thank you!Just a reminder that this podcast is for educational purposes only. The FDA has not evaluated the podcast. The information is not intended to diagnose, treat, cure, or prevent any disease. The advice given is not intended to replace the advice of your medical professional.

    We Don't PLAY
    LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison Talk with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 31, 2026 42:04


    In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    money social media ai google social bible marketing entrepreneur news podcasts ms search podcasting chatgpt mba artificial intelligence web services branding reddit comparison seo hire small business roi pinterest projects advertising clubhouse tactics traffic digital marketing bible study entrepreneurial content creation budgeting content marketing web3 financial planning email marketing social media marketing rebranding hydration tam small business owners entrepreneur magazine money management favour monetization geo marketing tips web design search engine optimization quora drinking water b2b marketing podcast. google ai biblical principles website design marketing tactics get hired digital marketing strategies entrepreneur mindset business news entrepreneure small business marketing google apps spending habits seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips social business ai marketing seo experts webmarketing branding tips financial stewardship google seo small business tips paid social email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips seo agency web 3.0 social media week web traffic blogging tips seo marketing entrepreneur success social media news small business loans personal financial planning small business week seo specialist business apps website seo marketing news content creation tips seo podcast digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi large business web tools pinterest seo web host smb marketing marketing hub marketing optimization small business help storybranding web copy entrepreneur support on clubhouse pinterest ipo entrepreneurs.
    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers his 50-50 collaboration model between SEOs and subject matter experts, traffic-based content update signals as the primary performance indicator, and strategic positioning of SEO teams within product organizations rather than marketing to enable direct partnership development with AI platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YAP - Young and Profiting
    Dr. Michael Gervais: Master Your Mindset to Dominate in Business and Life | Human Behavior | YAPClassic

    YAP - Young and Profiting

    Play Episode Listen Later Jan 30, 2026 58:16


    Dr. Michael Gervais has experienced firsthand how human psychology can break down under pressure. As a teenage competitive surfer, the fear of judgment sabotaged his performance, revealing how mental barriers, not physical skills, silently limit confidence and potential. That early insight led him to study psychology and spend over 25 years helping elite athletes, entrepreneurs, and high performers train their minds. In this episode, Dr. Michael shares proven mental skills to overcome fear of other people's opinions, build confidence from within, and unlock peak performance. In this episode, Hala and Dr. Michael will discuss: (00:00) Introduction (01:25) How Mindset Shapes Human Potential (06:48) Why Elite Performance Is Mentally Driven (10:39) How High Performers Train Differently (17:08) Handling Fear in High-Stakes Moments (19:32) Breathing Techniques for Mental Strength (23:25) The Importance of Imagery for Peak Performance (31:38) The Psychology of FOPO and How to Combat It (43:11) Performance-Based vs. Purpose-Based Identity Dr. Michael Gervais is a high-performance psychologist, bestselling author, and host of the Finding Mastery podcast. He has worked with world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport, and Fortune 100 CEOs to optimize mindset and performance. Michael is widely known for his work on mastery of self, emotional regulation, and thriving under pressure. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/hala Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/F-Mastery  Michael's Book, The First Rule of Mastery: bit.ly/TFROM  Michael's Instagram: instagram.com/michaelgervais  YAP E with Dr. Michael Gervais:  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

    The Agile World with Greg Kihlstrom
    #805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Jan 30, 2026 28:31


    What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security. Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it's about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa. About Renu Upadhyay Renu Upadhyay is senior vice president of Marketing at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company. Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations. Prior to Omnissa, she served as vice president of Marketing for VMware's End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC's comprehensive portfolio of solutions including employee engagement programs. Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless. ,Yes,This will be completed shortly Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/ Resources Omnissa: https://www.omnissa.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Mind Over Macros
    Coaches Compass: The Monthly Workshop Hack

    Mind Over Macros

    Play Episode Listen Later Jan 30, 2026 28:56


    In this episode of the Coaches Compass, Mike goes into detail about why so many coaches are crushing with monthly workshops right now. No surprise, it starts with dialed in messaging. This episode will explain how to generate new clients each month with a simple process. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

    CarDealershipGuy Podcast
    Dealer Video Excellence Challenge Awards Reveal | Daily Dealer Live

    CarDealershipGuy Podcast

    Play Episode Listen Later Jan 30, 2026 65:15


    Today's show features: Margaret Henney, Vice President of Marketing at CoVideo Taylor Mazock, Social Media Manager at Cavender Auto Group Jason Espin, Automotive Technician at Benzel-Busch Motor Car Lauren Clarke, RV Sales Assistant at Airstream of South Florida Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. CoVideo – Covideo is the leader in video lead response, helping dealerships convert more internet leads into appointments and vehicle sales through fast, personalized follow-up. Dealers using Covideo consistently see stronger engagement, higher appointment rates, and more vehicles sold. With AI-powered innovations coming soon, Covideo is continuing to help dealers move faster and win earlier in the sales process. Visit https://www.covideo.com/ to learn more. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

    R2Kast - People in Food and Farming
    R2Kast 411 – Sandy Kirkpatrick on marketing, drinks brands and thinking differently in agriculture

    R2Kast - People in Food and Farming

    Play Episode Listen Later Jan 30, 2026 93:50


    Profitable Mindset
    #282: The Real Reason Your Farm Marketing Isn't Making You Money

    Profitable Mindset

    Play Episode Listen Later Jan 30, 2026 29:56


    FREE Master Class: The Farm Marketing Fix Sign Up HERE Are you a farmer struggling to turn a profit despite working harder than ever? In this episode, farm marketing expert Charlotte Smith answers the most common questions from over 2,000 farmers who attended her recent webinar—and the answers might surprise you. Charlotte explains why social media is a distraction for most farmers and why email marketing should be your number one priority. She breaks down a counterintuitive truth: at farmers markets, your primary job isn't making sales—it's capturing email addresses. Why? Because the lifetime value of a single customer can reach $5,000 or more, compared to a one-time $50 purchase you may never see again. You'll learn practical steps including how to collect emails legally (and why using your personal Gmail can get your account shut down), which email platforms work best for farmers, and how to keep customers buying all winter long—even when the farmers market closes. Charlotte also addresses the overwhelm that keeps farmers stuck: how to find time for marketing when you're already exhausted running the farm. Her solution involves creating two hours of protected "focus time" daily to work on money-making activities rather than constantly reacting to interruptions. Whether you're a beginning farmer or have been in business for decades without turning a profit, this episode provides the foundational marketing strategy that's helped Charlotte's clients achieve results like going from $45,000 to $300,000 in annual revenue. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    Marketing Over Coffee Marketing Podcast
    Now with More Claude CoWork, GURU Acquisition, and AI Agents!

    Marketing Over Coffee Marketing Podcast

    Play Episode Listen Later Jan 30, 2026


    In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […] The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.

    The Law Firm Marketing Minute
    The 3 Questions Every Law Firm Must Answer Before Marketing Works

    The Law Firm Marketing Minute

    Play Episode Listen Later Jan 30, 2026 1:11


    Did you like this episode? Dislike it?

    Future Commerce  - A Retail Strategy Podcast
    How Brands Become Publishers In the Age of Distrust

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Jan 30, 2026 57:32


    Andrew McLuhan (The McLuhan Institute) and Paulo Ferreira (co-founder, Barrons Brand Publishing) join us to dissect the seismic shift from persuasion to publication. As institutions crumble and audiences demand transparency, brands are discovering they don't need platforms—they need publishing strategies. From Brazil's brand publishing revolution to venture capital as the ultimate gamble, this conversation explores how commerce and culture collapse into a single, trust-driven narrative where every brand becomes its own campfire.Content Is Dethroned, Context Is KingKey Takeaways:Brands must shift from persuasive advertising to informational publishingBrand publishing empowers direct audience relationships, cutting out middlemenContext and transparency build trust, but objectivity is increasingly seen as a mythWell-informed consumers strengthen brands, while fear of knowledge signals weaknessStorytelling is the new sales department and remixability drives cultural powerKey Quotes:"A good brand doesn't fear a well-informed client. A good brand wants a well-informed client." — Paulo Ferreira [00:58:52]"With our new media, people have the freedom to find it themselves. Brands are becoming their own campfires, allowing people to crowd around and exchange stories." — Andrew McLuhan [00:10:11]"‘The medium is the message' was telling radio people to calm down about TV. Being obsolete doesn't mean death, it means rebirth." — Andrew McLuhan [00:23:53]"Trust is built through transparency. The scroll is infinite now. The stakes have never been higher for laying our cards on the table." — Andrew McLuhan [01:00:22]Associated Links:Learn more about The McLuhan InstituteLearn more about Barrons Brand PublishingCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    This Day in AI Podcast
    Did Clawdbot Just Show Us the Future of AI Workers? & Kimi K2.5 Dis Track Tested - EP99.32

    This Day in AI Podcast

    Play Episode Listen Later Jan 30, 2026 80:25


    Join Simtheory: https://simtheory.aiRegister for the STILL RELEVANT tour: https://simulationtheory.ai/16c0d1db-a8d0-4ac9-bae3-d25074589a80---The hype train is 2026 knows only Moltbot (RIP Clawdbot). In this episode, we unpack the viral open-source AI assistant that's taken over the internet what it actually does, why everyone's losing their minds, and whether it's worth the $750/day token bills some users are racking up. We dive deep into why locally-run skills and CLI tools are beating computer-use clicking, how smaller models like GPT-5 Mini are crushing it in agentic workflows, and why the real magic is in targeted context - not massive swarms. Plus: Kimi K2.5 drops as a near-Sonnet-level model at 1/10th the price, we debate whether SaaS is dead, and yes – there are TWO Kimi K2.5 diss tracks. One made by Opus pretending to be Kimi. It might just slap?CHAPTERS:0:00 Intro - Still Relevant Tour Update0:48 What is Moltbot? The Viral AI Assistant Explained3:57 Token Bill Shock: $750/Day and Anthropic Bans5:00 The Dream of Digital Coworkers on Mac Minis6:52 Why CLI Tools & Skills Beat Computer-Use Clicking10:57 Why This Way of Working Is Genuinely Exciting14:47 Smaller Models Crushing It: GPT-5 Mini & Targeted Context17:30 Wild Agentic Behavior: Chrome Tab Hijacking & Auto-Retries20:10 Security Architecture: Locked-Down Machines & Enterprise Use24:01 AI Building Its Own Tools On-The-Fly27:08 The Fear & Overwhelm of Rapid Progress29:10 2026: The Year of Agent Workers31:43 The Challenge of Directing AI Work (Everyone's a Manager Now)37:24 Skills Will Take Over: Why MCPs & Atlassian Can't Stop Us40:38 Real-World Use Cases: Doctors, Lawyers & Accountants46:28 Cost Solutions: Build Workflows Around Cheaper Models52:58 Kimi K2.5: Sonnet-Level Performance at 1/10th the Price1:00:55 The "1,500 Tool Calls" Claim: Marketing vs Reality1:05:23 The Kimi K2.5 Diss Tracks (Opus vs Kimi)1:08:08 Demo: Black Hole Simulator & Self-Trolling CRM1:12:55 Is SaaS Dead?1:14:30 BONUS: Full Kimi K2.5 Diss TracksThanks for listening. Like & Sub. Links below for the Still Relevant Tour signup and Simtheory. The future is open source, apparently. xoxo

    The Rialto Marketing Podcast
    412: Stop Lighting Marketing Dollars On Fire: The Costly Mistakes B2B Companies Make (And How to Avoid Them)

    The Rialto Marketing Podcast

    Play Episode Listen Later Jan 30, 2026 18:07


    Have you ever looked at your marketing spend and thought, where the heck did that money go? If so, you are not alone. If your marketing feels like you're throwing cash into a bonfire, you're not broken, you're not behind. You're just missing the engine that makes everything work.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

    Capability Amplifier
    Ai Predictions for 2026 (Part 1)

    Capability Amplifier

    Play Episode Listen Later Jan 30, 2026 64:05


    In this episode of Capability Amplifier, I'm sharing my 2026 Annual Predictions — and they aren't abstract, theoretical, or “someday” ideas.These are the shifts already reshaping:How money is madeHow companies are builtHow teams are replaced, compressed, or amplifiedAnd how one person can now do what used to take an entire organizationThis is about more leverage, fewer bottlenecks, and protecting your humanity while everything accelerates.I'll walk you through real examples — from building medical diagnostic software in the Amazon jungle…to prototyping investment platforms, films, brands, and businesses in days instead of years.If you're a founder, operator, investor, or creator wondering “How do I stay ahead of this?” — this episode is your map.Watch the full episode on YouTube (or listen below).KEY INSIGHTS & TAKEAWAYSAI Is No Longer OptionalThe question isn't if you'll use AI — it's whether you'll use it intentionally, or be replaced by someone who does.The One-Person Company Is RealWe're closer than anyone realizes to the first one-person billion-dollar business. AI is collapsing org charts and multiplying output per human.Speed Is the New SuperpowerI show how ideas now move from conversation → prototype → revenue in days — using tools like NotebookLM, Claude, Gemini, and synthetic video.“Outside Movies” vs. “Inside Movies”Learn how to create fast, persuasive media that sells your vision — and internal media that aligns your team instantly.AI as a Time MachineAI isn't about working harder — it's about reclaiming minutes, hours, and days of your life by eliminating low-value work.Hollywood Is Dead — Brands Are the New StudiosYou no longer need crews, studios, or massive budgets to produce cinematic, persuasive content. The gatekeepers are gone.Robots Are Replacing Roles (Fast)Human hiring is down. Robot deployment is exploding. The smart move is capturing your institutional knowledge now.Community Is the New LuxuryAs AI companions rise, real human connection becomes more valuable, not less. Zig where everyone else zags.Degrees Are Losing PowerNobody cares where you went to school. They care whether you can solve $100K problems — or create million-dollar opportunities — with AI.Humanity Still WinsAI doesn't dehumanize us. Humans do that. Used correctly, AI makes you more creative, more connected, and more impactful.TIME STAMPS[00:00:00] The 2026 Wake-Up CallWhy the last 12 months rewrote the rules of business — permanently.[00:02:10] How This Entire Presentation Was Built With AIFrom voice notes to research, scripts, and video — in minutes.[00:05:12] The “Outside Movie / Inside Movie” FrameworkHow to sell your vision fast and align your team instantly.[00:07:23] The Amazon Jungle StoryUsing AI to compress a 2.5-hour fundraising pitch into a 2-minute cinematic video.[00:13:20] Building Medical Software in 90 MinutesHow a phone, AI, and a dream became a working diagnostic tool in the rainforest.[00:16:30] AI Power Shifts & Global Tech MovesWhy speed, not politics, determines who wins next.[00:22:26] Electricity = CurrencyWhy energy, compute, and AI tokens are the new oil.[00:24:39] The Ford MomentRobots replace labor, and productivity explodes.[00:26:21] Capturing Institutional KnowledgeHow to future-proof your business before roles disappear.[00:30:18] Disrupting Private Equity in a DayFrom idea to millions raised — without code, developers, or months of planning.[00:36:34] Prediction Markets & the Vice EconomyWhy platforms like Polymarket outperform traditional polling.[00:38:23] Hollywood Is Officially DeadSynthetic media, AI films, and the rise of brand-built studios.[00:40:50] The Loneliness EconomyWhy AI connection is rising — and why real community now commands a premium.[00:44:45] The Collapse of the DegreeWhat actually matters in hiring and opportunity creation now.[00:48:53] AI as a True Time MachineHow AI agents quietly work in the background while you live your life.[00:52:08] The Singularity WindowWhy the next 6–18 months matter more than the last 20 years.[00:54:01] Remember Your HumanityWhy none of this matters if you lose what makes you human.If you've been feeling the acceleration…If you sense the old rules breaking…If you know there's a smarter, faster, more human way forward…This episode will help you see it — and step into it.– MikePS – See if there's still tickets to Ai Accelerator LIVE this March 25th - Live from Genius Network HQ: 

    ITSPmagazine | Technology. Cybersecurity. Society
    Gibson Guitars at NAMM 2026: 131 Years of Craftsmanship, Innovation & Functional Art | A Brand Highlight Conversation with Jeff Stempka, Global Brand & Marketing at Gibson | NAAM 2026

    ITSPmagazine | Technology. Cybersecurity. Society

    Play Episode Listen Later Jan 30, 2026 10:22


    131 years. Still handcrafted in Nashville. Still changing music.At NAMM 2026, Sean Martin and Marco Ciappelli sat down with Jeff Stempka, Global Brand & Marketing at Gibson & Gibson Custom, to talk about what makes this brand untouchable—the craftsmanship, the artist connection, and why people will stretch their budget just to hold one.From the Les Paul Studio Double Trouble to the ES-335 Fifties and Sixties refresh, Gibson is honoring its legacy while pushing forward.Jeff said it best: "These are tools that enable incredible musicians to take the instruments and do something we never intended."

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Sugar Coated
    Become the Obvious Choice: Brand Positioning That Turns Reputation Into Demand | Paige Arnof-Fenn

    Sugar Coated

    Play Episode Listen Later Jan 30, 2026 48:16 Transcription Available


    Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn't begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige's story are rooted in self-awareness and bold action. After realizing investment banking didn't align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late '90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige's most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige's story is a celebration of women's leadership, resilience, and the power of building businesses that create real change. If you're ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56

    Social Soup
    Social Soup Podcast (S2 Ep 15: Good Marketing Can't Save Bad Customer Service. With the sosh Team!)

    Social Soup

    Play Episode Listen Later Jan 30, 2026 38:04


    Customer service isn't just a support function: it's key to a successful marketing strategy. Michelle is joined by sōsh team members Maggie and Ashley to unpack how real human connection, responsiveness, and thoughtful service directly impact retention, revenue, and brand trust. The team explores why cutting corners on customer experience often costs more than it saves. They share stories, insights, and discuss businesses that are doing it right.Subscribe, share, and rate Social Soup if you like our flavors!Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio ⁠Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Connect with Ashley on LinkedIn: linkedin.com/in/ashley-gathman-4b87b136b Learn more about sōsh: ⁠getsosh.com ⁠ 

    Off The Grid: Leaving Social Media Without Losing All Your Clients
    ✊ 50 Ways Your Business Can Fight Fascism

    Off The Grid: Leaving Social Media Without Losing All Your Clients

    Play Episode Listen Later Jan 30, 2026 16:26 Transcription Available


    With the state of the world, it's easy to believe that creative work is a waste of time. But I believe our businesses, art, and lives can be powerful forces for change. Not just by default, but through simple-yet-radical practices.To help us orient toward personal power and collective freedom, I shared a free class and compiled this list of 50 ways your creative work can be a force for liberation (and fight fascism in the process).Remember: Your work matters. Your art matters. And it can change the world — if you make it. Tune in to hear this list (or read it right here). Then make your own!  ✨ Sobremesa.Institute is where learning Spanish feels fluid, lived, and shared. Join our Language & Culture Retreat in Barcelona in May, and explore the full 2026 collection here.

    RevMD
    #149 Marketing Packet: Add $1M to your practice

    RevMD

    Play Episode Listen Later Jan 30, 2026 21:29


    Resources Mentioned: 2026 Margin Protection Playbook: https://natrevmd.com/2026-margin-protection-playbook/ Eligibility Billing Verification Checklist: https://natrevmd.com/eligibility-billing-verification/ Book a Call: https://natrevmd.com/ For years, primary care practices have been stuck in a broken system. You've been forced to choose between different care management programs, each with its own administrative headaches and low margins. You're doing the work, but you're not getting paid for it. That all changes in 2026. In this episode, we give you the ultimate guide to the new 2026 care management billing landscape. We break down the revolutionary new APCM + BHI add-on codes that allow you to bill for both primary care management and behavioral health integration, for the same patient, in the same month, without the time-tracking burden. This episode will show you how to: Compare all care management billing models head-to-head Calculate the $1.1M+ annual revenue opportunity for your practice Choose the right model for your specific situation Eliminate time-tracking and administrative burden This is the most important podcast episode you'll listen to all year. It's your roadmap to a more profitable, more scalable, and more impactful practice.  

    My Good Woman
    127 | Female Founders Stop Carrying Marketing When AI Becomes the Team w/Pam Langford (Part 2)

    My Good Woman

    Play Episode Listen Later Jan 30, 2026 21:30 Transcription Available


    Are your marketing systems secretly built for burnout?If you've ever ghosted your own funnel because it felt like a second full-time job, you are not alone and you're not broken.In this Part 2 convo with Simply Magic Marketing's Pam Langord, we dive deep into how neurodivergent and creative founders can use AI-powered systems without losing their voice, their mind, or their weekends. Pam shares how she built a virtual 12-person AI marketing team (yes, really) and how you can plug into it even if you're allergic to funnels, tech, or rigid strategies.“Marketing should feel like support, not suffocation.” — Pam LangordWhether you're ADHD, CEO, or all of the above, this episode is a masterclass in building marketing that works with your brain, not against it.Suzy the Skeptic is Pam's gift to you a mini version of her most powerful AI content editor.Suzy will:Identify trust-breaking phrases in your copyScore your content for clarity and conversionHelp you write stronger, more persuasive content without rewriting your voiceGrab Suzy here and let her tighten your next email, sales page, or post.What You'll LearnWhy guilt—not gaps—is what's actually holding back your marketing consistencyHow Pam's HEART framework makes automation feel personal and powerfulThe easiest way to train AI to sound like you (and never like a bro marketer)What an AI-powered marketing team looks like—and why it's more accessible than you thinkHow to find the trust breaks in your content that are secretly killing conversionsResources & LinksPam Langord's Site: Simply Magic MarketingSuzy the Skeptic (Free GPT Tool)Related Episode126 | Female Founders Waste 20 Hours Weekly On Marketing Until They Do This With AI w/Pam Langord (Part 1)118 | How Female Founders Use AI to Stop Feeling Like Failures (The Year‑End Audit That Reveals What You Really Built) Send us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Marketing B2B Technology
    The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory

    Marketing B2B Technology

    Play Episode Listen Later Jan 30, 2026 24:52


    Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating. The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of focusing on pipeline generation rather than traditional lead metrics and the necessity of building strong relationships with sales teams and CFOs to measure marketing success effectively.   About PathFactory Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.   About Katie Jones Katie Jones is the EVP of Marketing and Operations at PathFactory, responsible for leading the company's marketing strategy and operational execution with a clear focus on pipeline and revenue impact. With more than eight years at PathFactory, she has built and scaled a strong marketing organization grounded in data, personalization, and buyer-centric experiences. Katie lives outside Toronto with her husband, two daughters, and their dog, Hank.   Time Stamps 00:00:17 - Guest Introduction: Katie Jones from PathFactory 00:01:50 - Overview of PathFactory's Services 00:05:43 - Addressing AI Concerns: Hallucinations and Accuracy 00:12:37 - Measuring Performance and Overcoming Delays 00:15:41 - Shifting Towards B2C Marketing Strategies 00:18:50 - Future Trends: The Evolution of Websites 00:21:55 - Key Marketing Advice for Success   Quotes ""You need to build a really strong relationship with your CFO. If your CFO doesn't understand the strategy and the way that you're going to market... then you're never going to be successful in your company." Katie Jones, EVP of Marketing Operations at PathFactory. "You need to really understand your product and how that drives the strategy of the company. If you don't understand your product, you can't market it." Katie Jones, EVP of Marketing Operations at PathFactory. "Understanding the product is huge in order to grow. Tools will keep changing, but the strategy in which your business is built on is the thing that will endure." Katie Jones, EVP of Marketing Operations at PathFactory.   Follow Katie: Katie Jones on LinkedIn: https://www.linkedin.com/in/katie-jones-0188a12a/ PathFactory website: https://www.pathfactory.com/ PathFactory on LinkedIn: https://www.linkedin.com/company/pathfactory/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

    The MindShare Podcast
    The Questions That Define Exactly Who Survives the Next Decade in Real Estate

    The MindShare Podcast

    Play Episode Listen Later Jan 30, 2026 47:54


    The new year hype is gone — and what's left is the truth.In this episode of The MindShare Podcast, David Greenspan doesn't offer tactics, frameworks, or motivation. Instead, he puts listeners in front of a mirror with seven uncomfortable questions that expose where agents, brokerages, and the industry itself are drifting.Recorded ahead of moderating a private dinner for high-level leaders, this episode explores what really determines who survives the next decade in real estate — and who becomes replaceable by technology, portals, or apathy.David unpacks:Who the real “enemy” of the industry will be in 10 yearsHow lowered standards quietly erode public trustThe behaviours that poison the well for everyoneWhat high performers do differently when nobody's watchingThe emotional weight people keep carrying instead of confrontingWhy distractions often protect us from harder decisionsHow to define a successful day before looking at the numbers00:00 – IntroWhy this episode isn't hype, tactics, or answers03:10 – Who Does the Industry Hate in 10 Years?Technology, attention, and being easy to replace10:45 – What Standard Cheapens the Profession?How erosion happens quietly — and why silence is costly17:30 – What Behaviour Lowers the Bar for Everyone?Why consumer trust is shared, not individual25:40 – Sponsor BreakKiTS Keep-in-Touch Systems & REM Real Estate Magazine28:00 – What Do You Respect in High Performers?The traits that last when flash fades35:10 – If 20% Disappeared Tomorrow…Emotional weight, misalignment, and hard decisions avoided43:30 – What Distraction Protects You?How convenience becomes the enemy of progress50:10 – How Do You Know It Was a Good Day?Building an internal scoreboard that keeps you grounded56:30 – Final Action Sequence & Close

    Delivering Marketing Joy Webshow
    Better Merch...Better Marketing: Mornings, Trade Shows & Kits That Connect

    Delivering Marketing Joy Webshow

    Play Episode Listen Later Jan 30, 2026 25:39


    In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about the power of intentional morning routines and why letting social media hijack your day can hurt focus and productivity. They also explore how trade shows can still be a powerful marketing tool when done right and why creating curated merch kits helps brands build stronger connections with their audience. A practical conversation about habits, strategy, and smarter branded merchandise.

    The Estherpreneur
    Formation Before Expansion

    The Estherpreneur

    Play Episode Listen Later Jan 30, 2026 20:59


    What if the reason you haven't expanded yet isn't strategy, money, or timing—but formation?In this episode of The Estherpreneur Podcast, I dismantle one of the biggest myths in business and leadership: that multiplication is a mystery or reserved for a few “chosen” leaders. It's not. Multiplication follows order and order starts within. We walk through the four non-negotiable phases every multiplying leader must pass through: (1) identity, (2) alignment, (3) architecture, and (4) multiplication. I explain why growth collapses when internal order is missing, why strategy fails without formation, and how God increases what He can trust.If you've been praying for expansion but experiencing plateaus, this episode will challenge you to stop asking for more—and start becoming more. Because your next level isn't waiting on a new plan. It's waiting on a new version of you! If this episode stirred something in you, it's time to take the next step. Join my Business Unlimited Group Mentoring Program—a Christ-centered community where we fast, pray, plan, and build together with prophetic precision and practical strategies.

    Beyond the Wrench
    Bonus Episode: Inside Alliant Power's Capital Reman Acquisition

    Beyond the Wrench

    Play Episode Listen Later Jan 30, 2026 30:18


    Jeff DeCarlis, Vice President of Sales & Marketing at Alliant Power, joins us live from HDAW in Texas to share a major announcement: Alliant Power has acquired Capital Reman. In this episode, Jeff walks through the strategy behind the move, how the team is being integrated, and how the new distribution model delivers a “total package” that helps shops reduce downtime, turn bays faster, and improve long-term reliability.Note: This episode was recorded live at HDAW. We apologize for the background noise and minor audio issues.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Jeff DeCarlis, Alliant Power, jdecarlis@alliantpower.comLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

    Texas Counselors Creating Badass Businesses
    171 Sticky vs. Shiny Marketing: How to Build a Caseload That Actually Lasts

    Texas Counselors Creating Badass Businesses

    Play Episode Listen Later Jan 30, 2026 21:50 Transcription Available


    Most therapists don't struggle with marketing because they're doing it wrong—they struggle because they're exhausted. In this episode, I break down the difference between shiny marketing (the tactics that look good but burn you out) and sticky marketing (the strategies that actually build trust, referrals, and consistent caseloads).We talk about why chasing algorithms, keywords, and trends often leads to panic posting and random visibility—and how to shift toward a relationship-based approach that works even when you're busy. If you've ever felt pressured to “do more content” or worried you can't compete with billion-dollar platforms, this episode will help you reset your strategy without adding more to your plate.In this episode, I cover:Why shiny marketing plays on burnout—and how sticky marketing builds trust instead of stressThe KPIs that actually matter for filling your caseload (and where most marketing breaks down)How opt-ins, simple resources, and community reduce no-shows and buyer mismatchWhy one focused lead magnet and one ideal client beats doing “all the things” every timeIf you're tired of marketing that fizzles out as soon as your schedule fills—or you want a more predictable, values-aligned way to grow—this episode will help you build a plan that works with your energy, not against it.For therapists who want clearer systems and less friction, this month's Paperwork Essential Starter Kit gives you practical tools to streamline intake, documentation, and onboarding. And inside the Step It Up Membership, we go deeper into building opt-ins, content pillars, and marketing systems you can actually sustain long-term.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

    Heal Thy Self with Dr. G
    Doctor Reviews Top Matcha Brands (Best & Worst Revealed) | Heal Thy Self w/ Dr. G #454

    Heal Thy Self with Dr. G

    Play Episode Listen Later Jan 29, 2026 21:15


    Sponsored By: → Santa Barbara Chocolate | Try CocoaDynamics™ High-Flavanol Cocoa Powder at https://santabarbarachocolate.com and enjoy 20% off with code DRG20 →  RHO Nutrition | Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code DRG for 20% OFF everything at https://rhonutrition.com/discount/DRG → My one stop shop for quality supplements: ⁠https://theswellscore.com/pages/drg → Get My Brand Masterlist ⁠https://drchristiangonzalez.com/best-brands-form-2-2/ → Get Matcha Guide https://drchristiangonzalez.com/matcha-pdf-request-form/ Episode Description Is your matcha actually ceremonial grade? Or are you paying premium prices for lead-contaminated powder that's been sitting in a warehouse for years? Dr. Christian Gonzalez tested 12 popular matcha brands, uncovering which ones deliver real health benefits and which are glorified green food coloring. The problem: Most "ceremonial grade" matcha on shelves doesn't meet Japanese standards, and some brands contain heavy metals, artificial colors, or oxidized powder with minimal antioxidant activity. In this episode, Dr. G reveals: • The single most important factor that determines matcha quality (hint: it's not the price tag) • Which high-end brands failed testing and which budget options actually passed • The 3-part freshness test you can do at home before buying • Why the country of origin matters less than you think • His top matcha picks that combine purity, potency, and value Timestamps: 0:00 - Intro 1:06 - Why matcha quality matters: benefits vs contamination risks 2:40 - Marketing claims that mean nothing: ceremonial grade, organic, sourced from Japan 3:54 - Investigation results: 51 companies never responded 5:11 - Top matcha brand #1 8:16 - Top matcha brand #2 10:32 - Top matcha brand #3 11:33 - Why EGCG testing matters for actual health benefits 12:34 - Top matcha brand #4 14:22 - Final verdict Learn more about your ad choices. Visit megaphone.fm/adchoices

    Social Media Marketing Podcast
    How to Cultivate Content Creativity: A Framework for Marketers

    Social Media Marketing Podcast

    Play Episode Listen Later Jan 29, 2026 44:41


    Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they're afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/703Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mortgage Marketing Radio
    How One Simple Rule Can Skyrocket Your Mortgage Business in 2026

    Mortgage Marketing Radio

    Play Episode Listen Later Jan 29, 2026 50:21


    In this episode of Mortgage Marketing Radio, we talk with top-producing mortgage originator and elite coach Amir Syed to reveal the exact blueprint mortgage loan officers need to follow in 2026 to thrive—not just survive. Whether you're a mortgage loan originator, broker, or LO looking to increase production in a competitive market, Amir breaks down the 3 critical pillars every LO must master right now: Marketing and Personal Branding – How to become “Five-Mile Famous” and generate referrals without begging agents. Sales and Persuasion – Why “the phone isn't a cactus” and how top LOs are diversifying beyond Realtors. Operations and Scaling – The exact hiring process to find your “superstar LOA” and break through your current ceiling.