Podcasts about Marketing

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead."AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.About Kevin WhiteKevin White is a B2B tech marketing leader who has helped shape go-to-market at Segment, Retool, and Common Room, and now leads marketing at Scrunch AI, an AI-first customer-journey platform. He got his start in SaaS at Gigya — where he was handed Marketo and told to 'figure it out,' the spark for a learn-by-doing growth mindset that merges analytical rigor (attribution, lifecycle infrastructure, reporting) with creative offer- and channel-building. That growth foundation carried him to leading whole marketing orgs, though he's candid that the climb pulled him away from the hands-on craft he loves, and at Common Room he deliberately stepped back into a senior IC role. At Scrunch he focuses on one of the most overlooked shifts in modern marketing: websites are now consumed as much by AI bots as by humans, and brands that make their sites legible to LLMs — through structure, markdown and JSON, schema, and a parallel AI-optimized experience — win the emerging AI retrieval channel.Kevin White on LinkedIn---------- Resources ----------This episode is brought to you by Scrunch. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. Learn more at Scrunch.comReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keanna Sanders.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Senita M. Hill. Purpose of the Interview To spotlight Peace on Patuxent Incorporated, a nonprofit founded by Senita M. Hill. To discuss the challenges women face when diagnosed with cancer and how the organization provides sanctuaries for peace, clarity, and empowerment. To inspire entrepreneurs and individuals to prioritize wellness and community support. Key Takeaways About Peace on Patuxent Located in Prince George’s County, Maryland. Offers two-day retreats for women diagnosed with life-leveling cancers. Provides limousine pickup, red carpet welcome, prepared meals, and activities focused on stillness. Launching virtual sessions nationwide in January to reach women who cannot attend in person. Life-Leveling Cancer Defined as any cancer diagnosis that disrupts life and forces major changes. Emphasizes the emotional and psychological impact beyond physical illness. Senita’s Personal Journey Inspired by her mother’s battle with lung cancer to create a space for women to pause and regain control. Empowerment Through Pause Women often feel they have choices, but treatment paths are usually predetermined. Peace on Patuxent offers a moment of stillness to reflect and make informed decisions. Community and Cultural Impact Addresses stigma in African American and ethnic communities around illness. Encourages open conversations and sharing of resources. Access and Application Apply via peaceonpatuxent.org. Requirements: Over 18, healthy enough to be independent, ideally within two years post-diagnosis. Notable Quotes “Every woman should allow herself the opportunity to come to peace.” “She matters—not just as a patient, but as a mother, daughter, coworker, and friend.” “When you hear the word cancer, it changes your life. It’s life-leveling.” “We’re not here to tell you how to run your journey. We’re here to allow you to pause your mind.” “The only way you’ll know your options is if you come out and have the conversation.” #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keanna Sanders.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keanna Sanders.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Bisa Lewis.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Bisa Lewis.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.

Carly Stagge left corporate finance at JP Morgan and did $1 million in assignment fees her first full year in Denver. She explains why her company double closes every deal now, and how transactional funding moved their average fee from $17,500 to $25,500 in a single month. She also covers what a double close does that an assignment cannot, including the ability to renegotiate price with the seller, and why assignment fee laws in states like Pennsylvania and Ohio are pushing wholesalers toward it. KEY TALKING POINTS: 0:00 - Intro 3:11 - Carly's Million-Dollar First Year 5:23 - Why Wholesaling Became Addictive 6:59 - Finding Deals in Colorado 8:45 - Marketing & Direct-to-Seller Methods 9:53 - Double Closing as Free Marketing 11:50 - Bigger Spreads Through Double Closing 15:34 - Building Your Own Capital 17:01 - Keys to First-Year Success 19:19 - Overcoming Fear of Spending Money 20:35 - Networking & Learning From Mentors 23:34 - Starting the Transactional Funding Fund 26:16 - Career Path: Finance to New Western 28:03 - Goals for the Funding Company 30:47 - Most Rewarding Deal Story 32:49 - Where to Find Carly & Outro LINKS: Instagram: Flip Fund Capital https://www.instagram.com/flipfund_capital/ Website: Flip Fund Capital https://www.flipfundcapital.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Somewhere along the way you stopped being able to fully name what you are building. The old version of your business, the one you can describe in a sentence, is not quite it anymore, and the new one does not have a clean shape yet. That in-between is not a sign you are behind. It is where every real evolution starts. In this milestone episode, Daniela tells the whole Addo Aesthetics story in order for the first time, from a folding card table in a rented Virginia apartment in 2014 to 499 episodes and a top 1% podcast. She walks through why the gap spa owners face has moved since 2018, what she is building now inside Growth Factor® Implementation with custom AI employees and CEO dashboards, and why this show has quietly outgrown its own name. If you have ever looked at a successful thing you built and felt it stop fitting the life you actually wanted, this episode is for you. In this episode, we discuss: how Addo Aesthetics got its name at a card table with no team, no clients, and no plan why your first post, your first team meeting, and your first month of tracking numbers are supposed to feel clumsy what it actually took to never miss a Monday release in seven years how the gap spa owners need closed moved from marketing in 2018 to AI operations in 2026 what a custom AI spa team looks like, from an AI retail recommender to a CEO dashboard why naming yourself a spa CEO instead of just an aesthetician changes how you run everything what is really happening with the show, and why it is an expansion, not an endin   Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Bisa Lewis.

Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measure, and levers, plus signal-based personalization that replaces static ICPs and segments. Ferreira also outlines a use-case-based rollout, starting with one workflow like campaign management, to prove ROI before scaling data infrastructure company-wide.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You Don't Need to Push Harder: Creating Capacity in Your Business with Lissy DonovanWhat if the thing holding your business back isn't your strategy?What if you simply don't have the capacity to implement it?Think about how many business owners start their day: wake up, grab the phone, check the email, answer the DMs, scroll for a minute, solve a problem, and we're working before our feet even hit the floor.Then the actual day begins.Clients need us. Employees need us. There are decisions to make, fires to put out, services to deliver—and somewhere in there, we're also supposed to find the time and energy to actually grow the business.In this episode of The Visibility Podcast, I'm joined by Lissy Donovan, business strategist, ICF PCC coach, and Certified Pumpkin Plan Strategist who specializes in working with therapists, physical therapists, medical practice owners, and other service-based business owners.Lissy has spent 16 years working with small business owners and eight years coaching around burnout recovery and capacity building. She's helped business owners grow 3–10x while creating businesses that don't require them to remain the single point of failure.And today, we're talking about capacity.Not another productivity hack.Not “drink more water.”Not “just hire someone.”We're talking about what it actually takes to create enough space—in your life AND your business—to think, make better decisions, implement the strategy, and build something that doesn't require every ounce of you.In this episode, we talk about:How your capacity as a human directly affects your capacity as a business ownerWhy constantly operating in reactive mode makes it difficult to growThe hidden cost of starting your day immediately responding to everyone elseWhat rest actually looks like for an entrepreneurWhy creating more capacity requires intentional actionThe uncomfortable truth that creating capacity may take MORE time and effort upfrontWhy waiting for business to “calm down” usually doesn't workHow to start creating space to work on your business instead of constantly working in itWhat happens when the owner becomes the single point of failureHow better capacity can lead to better strategy, better decisions, and ultimately a stronger businessHere's the truth:You probably aren't going to wake up one morning and magically have more time.Your inbox isn't going to empty itself. Your clients aren't going to stop needing you. And your calendar isn't suddenly going to hand you three uninterrupted hours to figure out the future of your business.At some point, we have to intentionally create that space.And Lissy gives us some fantastic places to start.https://www.lissydonovan.com/Join the newsletterYouTubeInstagramWant to strengthen your local visibility with LESS of your capacity?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

Every writer has imagined it: the book deal comes through, and suddenly a publishing house swoops in with a marketing team, a book tour, and a private jet waiting on the tarmac. (Okay, maybe not the jet.) But when the launch date arrives and the phone doesn't ring, a lot of authors are left wondering what went wrong.In this episode of Writing at the Red House, Kathi Lipp tackles one of the hardest — and most freeing — truths in publishing: your publisher is not your marketing department. Kathi talks with author and publisher Susy Flory, who now sits on both sides of the table, about what a publisher actually does, what belongs to the author, and why understanding the difference is the key to a launch that doesn't leave you crushed.Why This Conversation Matters for WritersIf you've ever felt abandoned after your launch week, confused about why your book isn't on a featured table at the bookstore, or overwhelmed by the idea that marketing is now your job on top of everything else in your life — this episode is for you. Kathi and Susy talk honestly about disappointment, unrealistic expectations, and the very real ways authors can connect with readers without a five-figure marketing budget.In This Episode, Listeners Will Learn:The actual job description of a publisher — produce the book, make it available, distribute it — and where that job endsThe difference between publicity (free, pitched, story-driven) and marketing (paid, transactional) — and why confusing the two sets writers up for disappointmentWhy publishers and agents are so focused on the size of your audience, and what that means for writers building a platform from scratchWhat "author-owned marketing" looks like in real life, and how to start it long before your book releasesWhy public speaking and teaching may still be the most effective connection tool an introverted writer hasHow to identify your unique advantages — the readers you can reach that your publisher never couldWhat can go wrong even with a great publisher, and how to hold your expectations with open handsThe question to ask before pitching yourself to another creator's audience (hint: it's not "here's what I want to talk about")Why setting aside your own marketing money matters — and what to ask your publisher before you sign the contractThe Heart of ItAs Kathi puts it, this isn't about being cynical — it's about being protected. There's a world of difference between being perpetually disappointed and being genuinely empowered. Your publisher loves your book. They chose it. But they don't know your people. You do.Susy reminds listeners that readers don't buy books from HarperCollins. They buy from you — the writer they know, trust, and want to hear from. And that relationship isn't a burden to dread. It's the whole point.Listen to this episode for a clear-eyed, encouraging look at what's actually yours to carry as an author — and how to carry it well.

Retailers spend fortunes perfecting the store, then hand the whole experience over to 30 seconds at the counter. In our latest episode, Senior Retail Analyst Lavina Suthenthiran sits down with Jessie Cole, Director of Strategic Planning at Effy Jewelry, and Sandra Ishak, Head of Marketing, Americas at Ingenico, to break down why the physical checkout moment carries as much weight as the first impression, and what it takes to get it right. INSIDE THE EPISODE: - Why the last touchpoint matters as much as the first, illustrated by Effy's cruise ship business, where community-driven checkout experiences bring customers back to the counter even when they're not buying. - How the "peak-end rule" explains why one frustrating moment, like a rebooting terminal or a clunky interface, can erase 45 minutes of great in-store browsing. - Why retailers are now asking Ingenico for operational simplicity and mobile flexibility over raw speed, from managing devices remotely across hundreds of stores to checking customers out anywhere with an NFC phone. - How fixing checkout takes more than new hardware, from Effy's approach of listening to sales associates to Ingenico's emphasis on testing the full workflow before rollout. Listen above to learn how to turn checkout from your store's last afterthought into its strongest loyalty driver.

Meet Joe Pearson, owner of The Strength Feed in Raleigh, North Carolina!THE NUMBERS: Revenue: +22% Membership: +15% Profit: +20.2% Coaching Hours: 3-5 per week Owner's Workload: Down significantly from 2023.KEY MOVES:- Budget discipline became a growth lever. Monthly line-item budgeting replaced reactive spending. Equipment purchases are planned. Debt is being paid down.- Marketing became a real annual system. Strength Feed increased marketing spend, ran more Google advertising and doubled down on proven campaigns instead of inventing a new promotion every month.- Membership grew 15% without a matching increase in coaching payroll; better economics from the existing facility and team.- Products got simplified around 2x, 3x and unlimited training. Average attendance jumped, creating an opportunity to align packages with how clients actually train.- Marketing and sales have one clear owner. Joe controls lead follow-up, calls, email, social messaging and sales. He also personally completes quarterly goal-setting conversations with top members, creating retention intelligence and testimonials.- Team doubled down. From Joe and one other coach to a five-coach team actively hiring a sixth. Travis owns performance direction and coaching acquisition. Andrew owns client success and key communication systems.LISTEN IN FOR:- How budget discipline and line-item budgeting became a revenue lever.- Why membership grew without adding coaching hours.- The shift from reactive to strategic marketing and what "proven plays" actually means.- What happens when you move from financial fear to financial control.- Building a team deep enough to replace your coaching hours.- From coach doing everything to operator building systems.Find The Strength Feed here: https://www.thestrengthfeed.comRegister for The Gold Medal Standard: https://bosretreat.com

This episode, Keepers Bridgett & Evan welcome back Heinrich Moore to discuss collaborative RPG projects, such as scenarios and anthologies. Patreon Plug & Update Did you know that crowdfunding is a collaborative way to support your favorite podcast? We have a Patreon, through which you can support us! You can directly support the show, and our surrounding community, by becoming a Patron!  That's right! You can head over to patreon.com/MUP to subscribe. For as little as two bucks a month you can help us pay our editors, pay for web hosting, and pay for my therapy when I have to deal with technical issues on the web hosting.  And listen, if monetary support isn't possible, might I remind you that the black market rates for a gently used kidney are very attractive right now?  Evan, no. No, we are not having our listeners sell a kidney to support the show, because you know they would. I didn't say it had to be *their* kidney! But… fine. If we can't get some of that sweet, sweet black market organ money, I guess we'll have to sell space to advertisers, like this one! [Heinrich: Obed's Seafood thinks you shouldn't have to settle for soggy, bland fish sticks, fish filets and crab cakes. Your family deserves only the best, so why not give them the seafood that's harvested from our own hidden fishery in New England, reef-caught and fresh-frozen. How do we attract such fantastic fish? That's Obed's secret!  From our boats to your table, Obed's Seafood stays crispy and tasty. Ask for Obed's in your grocer's seafood aisle. – A division of Marsh Family Industries.] And if you would like to create a mythos or horror-related ad for us to read, please visit the Patreon Chat on our Discord.  The Discord Plug Yes, MUP has a Discord and we are all there! We invite all of our listeners to come and enjoy the community of horror gaming and cute pet pics. Link in the show notes: MU Discord server invite link: https://discord.gg/vNjEv9D  And thank you to our editor GENE for editing this episode.  Main Topic  Welcome everyone to the Main Topic! Tonight we are discussing collaborative RPG projects, such as scenarios and anthologies. And we have with us, fresh off masterminding the phenomenally successful Year of the Goat anthology… HEINRICH MOORE! Heinrich, you've been with us on MUP before, for a special episode where we played through your Guide to Character Creation. But for those few folks who don't know you yet, tell us who you are! [Heinrich does so] Year of the Goat was an anthology of 12 scenarios, by 12 different authors, and in bringing it to life, Heinrich and I learned a LOT. We want to pass those lessons on to the listeners, both to encourage you to try putting together your own collaborative projects, and to help you get over some of the barriers. Level-set: What is a Collaborative Project? Why do it? A written project where two or more people are contributing text, editing, art, or other skills and content. It can have one or two people leading the project, or be a collaboration of equals Some critical tools and tips for doing this well: Clear Concept Concept paper Topics – what's in scope and not Any content restrictions Clear format and requirements Templates Style guide Word Count Clear roles and responsibilities Writing Editing (different kinds) – who has final say over text? Art (including providing inspiration or public domain art) Marketing (including promos, submitting for nominations, making videos, sending to reviewers) Deadlines and contingencies Payment split – ideally, decide on this BEFORE ANYONE DOES WORK  Homework Dear listener, tell us – have you led a collaborative writing project for Call of Cthulhu or another system? Have you been part of one? How did it go, and how could it have gone better? Come to the Discord, channel ep-357, and share what you've learned!

Today, we're sharing an episode from BJ Green's podcast, Leadership is Everything. In it, David Salyers, former Vice President of Marketing at Chick-fil-A and co-author of Remarkable!, tells us how a leader can create environments where people thrive, customers become advocates, and purpose drives performance. David shares lessons from working alongside Chick-fil-A founder Truett Cathy, the power of purpose-driven leadership, and why the most successful businesses focus on creating value rather than extracting it. He also explores the role culture plays in organizational success, how leaders build environments that attract exceptional talent, and why truly remarkable brands are willing to make trade-offs their competitors won't.   The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. - Member FDIC

PATH TO SIGNIFICANCE | As homes spend more time on the market and buyers have more choices, listing marketing becomes an even more important part of serving your sellers well. Staci Stillmunkes joins us to talk about how agents can strengthen their listing marketing and stand out in today's market.  Access the Listing Marketing Plan and Listing Management Course.    In this episode:  00:28 Meet Staci 01:39 Market Shift Reality Check 03:13 Three Ps Framework 04:02 Two Promotion Goals 05:04 Listing Media Nonnegotiables 06:52 Launch Ready Marketing Plan 09:14 Face Or No Face Video 12:52 Beyond Basics Storytelling 14:35 Story Over Specs 15:30 Bring Sellers Into Story 16:08 Formats Beyond Social 17:40 Social Proof And Presence 19:00 Canva Stories And Repurpose 21:04 Capture More Content 23:25 10 10 20 System 24:52 Postcards And Follow Up 25:49 Neighborhood Open House 27:26 Sold Letter Storytelling 28:34 Resources And Wrap Up   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

What if your brain is already working hard to prove you right? In this episode, Heather explores how confirmation bias, attention, and identity influence the way photographers see their businesses. If you keep telling yourself there aren't enough clients, people won't pay, or you're bad at marketing, your brain becomes remarkably good at finding evidence to support those beliefs. Heather explains how to interrupt that cycle, choose more useful thoughts, and intentionally train your brain to notice opportunities, solutions, and possibilities you may have been overlooking. Key Takeaways: Your brain looks for evidence that supports what you already believe. Your beliefs influence what you notice, how you interpret experiences, and what opportunities you recognize. "I don't know how to get clients" is not a permanent fact. It may simply mean you don't currently know how to get your next client. One experience doesn't prove a universal truth. A ghosted inquiry or a price objection doesn't mean nobody wants your work. Your brain can build either a positive or negative case. The thoughts you repeatedly practice become the evidence your brain searches for. Identity changes behavior. When you see yourself as someone who can figure things out, your actions begin to reflect that belief. "I'm an athlete" becomes a useful identity. Heather shares how this thought changed the choices she naturally made around movement, food, and health. You don't need to lie to yourself. Choose thoughts that are believable and useful, such as "There are people who would love what I offer." Marketing opportunities may already be around you. When you believe opportunities exist, you become more likely to notice people, conversations, and connections that could lead somewhere. Don't use mindset work against yourself. Noticing an unhelpful thought isn't another reason to criticize yourself. It's simply information. Ask: "What am I training my brain to prove?" This question can help you recognize the story you're building and consciously choose a different one. What if your brain has been proving your limiting beliefs right this entire time? What if the clients, opportunities, and possibilities aren't missing—you've simply stopped noticing them? The story you repeat becomes the evidence you see, the actions you take, and the results you create. Press play and discover what you're training your brain to prove—and how to start building a completely different case. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram 

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands look exactly the same—and why can being too original be just as damaging? In this video, I break down how to start and grow a successful clothing brand using Optimal Distinctiveness Theory and Simmel's Fashion Paradox. You'll learn why customers want clothing that feels unique but still familiar, how fashion trends spread, why brands copy one another, and how the right balance between originality and imitation can make your brand stand out without becoming unrelatable.After 10 years of running clothing brands, generating over $1 million in sales, and helping more than 500 brand owners, I'll show you how to apply this concept to your clothing designs, social media content, branding, and marketing strategy. If you're starting a clothing brand, building a streetwear brand, or struggling to differentiate yourself in a crowded market, this video will help you create a brand that feels recognizable, distinctive, and worth buying from. 

Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation frequency and sentiment are replacing traditional traffic-based attribution, and why keyword specificity now beats broad-volume targeting in an AI-driven search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Founderz Lounge Episode #102 with Don Varady and Steve Bon.When should you build an in-house marketing team, and when does it make more sense to hire an agency?Don and Steve break down the real tradeoffs between internal marketing and outsourced marketing, including cost, brand knowledge, creative quality, speed, accountability, and what changes as a business grows.Don shares how Clean Eatz used Bon's Eye Marketing before the brand could afford a full internal marketing department, then gradually built more capabilities in-house. They also dig into agency retainers, marketing salaries, content production costs, brand strategy, paid advertising, marketing ROI, and why marketing should not be blamed for every revenue problem.For founders, operators, and business owners trying to scale a brand without wasting money or building the wrong team too early, this is a practical look at how marketing structure should evolve with the business.Come for the banter. Leave thinking more like a founder.Timestamps:[00:00] Trailer[01:35] In-House vs Agency[03:26] When Outsourcing Makes Sense[06:13] Why Local Agencies Matter[13:26] Building the Internal Team[17:46] Who Knows the Brand Better?[19:18] Creative Quality vs Speed[22:20] Agency Cost vs In-House[26:17] Marketing vs Sales[29:09] The $500K Marketing Challenge[36:22] Internal vs Agency Lightning Round[40:00] Final ThoughtsKey Takeaways:• “Is an agency actually cheaper, or does it just feel that way because you're paying a retainer?” ~Don Varady• You do not need to hire 10 people on day one. The right agency can help build the brand early, then evolve as the internal team grows. ~Steve Bon• Good content is expensive. Talent, cameras, equipment, editing, and production all add up fast when a young brand tries to build everything internally. ~Don Varady• Not every piece of content needs to be fast. If one great brand video helps sell franchises, quality matters more than a three-day turnaround. ~Steve Bon• “Driving revenue isn't marketing's only job.” ~Don Varady• Marketers have a trust problem. Like used car salesmen, they have to prove they are not just the next person making promises. ~Steve Bon• A $10,000 agency retainer can sound expensive until you compare it to the cost of hiring an entire internal marketing team. ~Don Varady• Creative turnover costs more than a salary. When someone leaves, part of the brand knowledge and creative rhythm leaves with them. ~Don VaradyConnect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Website: https://cleaneatz.com/Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon's Eye Marketing:Website: https://bonseyeonline.com/ Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ LinkedIn: https://www.linkedin.com/company/bon's-eye-marketing/ YouTube: https://www.youtube.com/@bonseyemarketing9477  

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- The science (and truth) about energy drinks- Comparing energy drink ingredients- How much caffeine is too much?- Caffeine, anxiety, and dependency- Taurine, ginseng, l-carnitine, and l-theanine- The best fitness trackers (and what to look for in each)- Working out when life sucks- Marketing towards kids and athletes- My take on cereal- And more...Grab my FREE mobility webinar here: https://syattfitness.aweb.page/enhance-mobility-trainingDo you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram - @tone_reverie - https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all: https://www.sfinnercircle.com/

https://traffic.libsyn.com/secure/bizpod/BEP423-Marketing-1.mp3 Welcome back to Business English Pod for the first lesson in our series on English for marketing. Throughout this series we'll look at different stages in the marketing process. This includes everything from market research to planning and executing an advertising campaign. In today's lesson, we'll focus on market research. Even the greatest products and services don't sell themselves. In fact, part of what makes them great is the fact that people understand why they need them. Or even if they don't need them, they are convinced they want them. So a great product without any customers isn't really great at all. This is where marketing comes in. Marketers, whether in-house or hired on a contract basis, focus on products, pricing, placement, and promotions. Good decisions in all these areas require good research. Good research helps us understand the people we want to sell to, as well as the other options they may already have. Discussing market research typically begins with understanding your basic business objectives. From there, you can define the scope of the competitive landscape and begin to segment the market, or break it down into different groups of customers. Market research also helps us understand ROI, or the return on investment in specific types of marketing activities. This is critical, because the things we learn in our research should link directly to the english for marketing activities we choose. In today's dialog, we'll hear a conversation with Francine, an account manager at a marketing agency. Francine is talking to Lauren and Josh, who work for a company that sells safety products as well as training services. Their company is looking to expand into the Midwest region of the U.S., and they've hired Francine's company to help them understand how to do that. Listening Questions 1. What goal for the market research does Francine mention at the start of the conversation? 2. What new “market segment” do Lauren and Josh identify? 3. Why does Francine question whether they should repeat the brand awareness research they did in the past? Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module Download: Podcast MP3>>> The post BEP 423 – English for Marketing 1: Discussing Market Research first appeared on Business English Pod :: Learn Business English Online.

This week on the Dressage Radio Show, Reese & Megan talk about the real economics behind buying and selling horses. Jessica Gaston shares the surprising numbers behind selling one quality horse, while Dr. Jill Stowe, equine economist and University of Kentucky professor, helps us explore the bigger disconnect between the true cost of producing, training, marketing and selling a horse and running a horse facility—and what the market expects to pay. Heidi Basler give us a FEI World Equestrian Championships in Aachen Report!Co-Hosts: Reese Koffler-Stanfield and Megan McIssac | Instagram | FacebookTitle Sponsors: Purina & Farnam Endure GoldPremier Sponsor: Kentucky Performance Products Guest: Dr. Jill Stowe - FacebookGuest: Jessica Gaston - Website | Facebook | InstagramGuest: Heidi Basler - Website | FacebookBook Club: Stable Core Training by Joyce KramerDressage Radio Show: Website | Facebook

This week on the Dressage Radio Show, Reese & Megan talk about the real economics behind buying and selling horses. Jessica Gaston shares the surprising numbers behind selling one quality horse, while Dr. Jill Stowe, equine economist and University of Kentucky professor, helps us explore the bigger disconnect between the true cost of producing, training, marketing and selling a horse and running a horse facility—and what the market expects to pay. Heidi Basler give us a FEI World Equestrian Championships in Aachen Report!Co-Hosts: Reese Koffler-Stanfield and Megan McIssac | Instagram | FacebookTitle Sponsors: Purina & Farnam Endure GoldPremier Sponsor: Kentucky Performance Products Guest: Dr. Jill Stowe - FacebookGuest: Jessica Gaston - Website | Facebook | InstagramGuest: Heidi Basler - Website | FacebookBook Club: Stable Core Training by Joyce KramerDressage Radio Show: Website | Facebook

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux catches up with Christopher Nicolaysen of Springs Law Group to talk about scaling, marketing, hiring, and what changes as a law firm grows.Chris shares how his firm cut roughly $40,000 per month in advertising while continuing to increase new clients, why they are bringing SEO in-house, and how better intake training has improved conversion. Tyson and Chris also discuss the challenge of hiring higher-level people as a firm grows, lessons from the Hormozi event, deposition strategy, active listening, and the value of knowing when you already have the information you need.They also get into Springs Law Group's upcoming rebrand, website rebuild, office expansion, and the importance of creating systems that allow the firm to keep moving without everything depending on the owner.Listen in for a practical conversation about building a stronger team, spending smarter on marketing, and scaling a law firm with more intention.What You'll LearnWhy Chris decided to bring SEO in-house.How Springs Law Group reduced ad spend while increasing new clients.Why the $3M to $10M growth stage often becomes a people problem.How better intake training can improve conversion.Why active listening matters in depositions, trials, and leadership.How Chris is approaching the firm's rebrand, website, and expansion.Timestamps00:00 — Scaling Springs Law Group and bringing SEO in-house04:48 — The people problem that comes with firm growth07:10 — Lessons from the Hormozi event and MaxLawCon13:47 — Trial training, depositions, and active listening21:29 — Marketing, intake, rebranding, and expansion27:15 — Creating downtime and building consistency

On this episode of Vitality Radio, Jared pulls back the curtain on what it really takes to run an independent supplement company. Vitality Nutrition is celebrating 49 years in business, but 2026 has brought manufacturing delays, supply chain challenges, and some frustrating out-of-stocks. Jared explains why staying independent and debt-free matters, why Vitality is transitioning to new manufacturers, and why he refuses to compromise ingredient quality just to make production easier. You'll also hear a special limited-time offer for you loyal listeners. It's an inside look at the business of supplements and where Vitality Nutrition is headed next. Products:25% off all products from this COLLECTION: https://vitalitynutrition.com/collections/first-25 for the first 10 days after this show airs! Use code: first25 Rebuild Functional Beef Bone Broth ProteinNow Foods Monk FruitAdditional Information:573: Protein Showdown: Whey, Collagen, Bone Broth, Plant Based, and Beyond! Visit the podcast website here: VitalityRadio.comYou can follow @vitalitynutritionbountiful and @vitalityradio on Instagram, or Vitality Radio and Vitality Nutrition on Facebook. Join us also in the Vitality Radio Podcast Listener Community on Facebook. Shop the products that Jared mentions at vitalitynutrition.com. Let us know your thoughts about this episode using the hashtag #vitalityradio and please rate and review us on Apple Podcasts. Thank you!Just a reminder that this podcast is for educational purposes only. The FDA has not evaluated the podcast. The information is not intended to diagnose, treat, cure, or prevent any disease. The advice given is not intended to replace the advice of your medical professional.This podcast is produced by DrTalks.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://drtalks.com/podcast-service/

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost of the revenue you'll ever generate isn't coming from the buyer who's ready today — it's coming from the one who isn't ready yet. Unfortunately, marketing campaigns never build for that person, and it's one of six blind spots I check with every client we bring on. I'll also tell you why the way you personally shop on Amazon says everything about why your prospects aren't converting. If your marketing checks every box on paper but the math still isn't mathing, listen to this one and take notes.SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Crystal Hughes. Shared her journey as a licensed cosmetologist, entrepreneur, and founder of the Wig Capital Foundation. The conversation focused on her innovative wig donation and recycling program, which supports individuals experiencing medical hair loss while also promoting environmental sustainability through hair and wig recycling. Drawing from more than two decades in the beauty industry, Hughes explained how a childhood dream evolved into a mission-driven organization that restores confidence to people facing hair loss and creates opportunities for education, community involvement, and environmental impact. Purpose of the Interview The interview was designed to: Raise awareness about the Wig Capital Foundation. Educate the public about wig donation and recycling programs. Encourage salons, barber shops, cosmetology schools, and community organizations to participate. Support individuals experiencing hair loss due to medical conditions. Highlight the environmental benefits of recycling wigs and hair products. Inspire listeners through Crystal's entrepreneurial and philanthropic journey. Key Takeaways 1. Wigs Can Be Recycled and Repurposed Many people are unaware that wigs can have a second life. Crystal's organization collects: Human-hair wigs Synthetic wigs Hair extensions Donated hair products Usable wigs are refurbished and redistributed, while damaged wigs are recycled into materials used for environmental cleanup and research. 2. Medical Hair Loss Impacts Quality of Life A major focus of the foundation is supporting individuals experiencing hair loss due to: Cancer treatments Medical conditions Health-related challenges By providing donated wigs, the organization helps restore confidence, dignity, and self-esteem. 3. Community Partnerships Drive Impact Crystal built her program through partnerships with: Cosmetology schools Hospitals Cancer organizations Beauty supply stores Community volunteers These partnerships allow the foundation to process, repair, and distribute large volumes of donated wigs. 4. Education Creates Opportunity Cosmetology students participate in refurbishing wigs as part of their training. The program provides students with: Hands-on experience Community service hours Technical training Exposure to real-world client needs This creates a win-win situation for both students and recipients. 5. Sustainability Is Part of the Mission One of the interview's most unique themes was environmental stewardship. Unused or damaged wigs are broken down and recycled into products that can assist with: Environmental cleanup Oil-spill recovery efforts Sustainability research Crystal sees beauty and environmental responsibility as connected causes. 6. Small Ideas Can Become Large Movements What began as a personal vision expanded into a network that attracted support from multiple states and organizations. The foundation received donated wigs from: Individual donors Beauty supply stores Community members Organizations across the country The response demonstrated the widespread demand for programs that combine social impact and sustainability. 7. Entrepreneurship Begins with Passion Crystal traced her inspiration back to childhood visits to beauty supply stores with her grandmother. What started as an eight-year-old girl's dream eventually became a career, a nonprofit initiative, and a growing social-impact enterprise. 8. Don't Wait for Perfect Conditions Crystal repeatedly emphasized that she started with limited resources and often funded projects herself. Her story demonstrates that taking action, even without complete certainty or financial backing, can lead to meaningful results. 9. Innovation Comes from Solving Problems In addition to the Wig Capital Foundation, Crystal discussed creating "hat wigs," combining a hat and hairpiece into a practical solution for women dealing with hair challenges. Her approach reflects a broader entrepreneurial mindset of identifying problems and developing creative solutions. 10. Service Is the Foundation of Success Throughout the conversation, Crystal emphasized helping others first. Whether through wig donations, student training, environmental initiatives, or community partnerships, her work is built around creating positive change. Key Themes Beauty With Purpose The interview highlights how the beauty industry can be used as a force for social good. Entrepreneurship Through Service Crystal's success grew from solving real problems rather than simply pursuing profit. Community Collaboration Partnerships with schools, hospitals, and volunteers make the organization's impact possible. Confidence and Dignity Providing wigs to individuals experiencing hair loss is about more than appearance. It is about restoring confidence and improving quality of life. Notable Quotes On Her Childhood Dream "When I get older, I want to own one of these." On the Program's Mission "Helping our environment." On Taking Action "You got to start somewhere." On Entrepreneurship "You can't let circumstances and people and places stop you from living your dream." On Innovation "Maybe other women might need a hat wig." On Community Involvement "Everybody wants to get involved with wigs. Wigs is fun." On Program Growth "People started to reach out to be members as well as start chapters in their states." On Her Vision "Just get involved. Spread the word." Success Highlights Founder of the Wig Capital Foundation. Created a large-scale wig donation and refurbishment initiative. Developed partnerships with cosmetology schools and healthcare organizations. Collected thousands of wigs through donation campaigns. Introduced environmentally conscious hair and wig recycling efforts. Expanded outreach beyond local communities through chapters and partnerships. Created innovative hair products such as custom hat wigs. Bottom Line Crystal Hughes' interview is a powerful example of purpose-driven entrepreneurship. By combining her cosmetology expertise with a passion for helping others, she created a program that supports individuals facing medical hair loss while promoting environmental sustainability. Her story demonstrates how a simple childhood dream can evolve into a mission that restores confidence, creates educational opportunities, and positively impacts communities across the country. #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Coach Kay Thompson. Shared her journey from corporate layoffs and financial hardship to becoming a seven-figure business coach and digital revenue strategist. The conversation focused on helping professionals, entrepreneurs, and subject matter experts identify, package, and monetize their knowledge through digital assets, AI-powered tools, courses, and online education. Her core message was simple: most people are sitting on valuable expertise they have never recognized as a business opportunity. Purpose of the Interview The interview was designed to: Educate listeners on how to turn expertise into income. Show entrepreneurs how to create scalable digital assets. Demonstrate how AI can help organize and monetize knowledge. Inspire professionals to build additional income streams beyond their jobs. Share Coach Kay's personal story of resilience and entrepreneurship. Promote financial independence through ownership, education, and innovation. Key Takeaways 1. Your Knowledge Has Value Many people underestimate the value of their experience because it feels routine to them. Coach Kay believes that knowledge gained through work, education, and life experiences can be packaged into products that help others solve problems. Examples include: E-books Online courses Workshops Membership programs Digital toolkits AI-powered resources 2. Stop Trading Time for Money One of her strongest messages was that entrepreneurs often get paid only when they are actively working. Creating digital assets allows people to earn income without constantly exchanging hours for dollars. 3. Serve the Person You Used to Be Coach Kay encourages clients to teach the lessons they've already learned. The fastest path to building a business is often helping someone overcome a challenge you've already solved yourself. 4. AI Creates New Business Opportunities She discussed how artificial intelligence can help entrepreneurs organize their expertise, create content, develop digital products, and scale their businesses more efficiently. 5. Adversity Can Become Opportunity Before becoming an entrepreneur, Coach Kay worked in banking. After being laid off, she faced major financial setbacks, including bankruptcy, eviction, and repossession. Those experiences motivated her to build a business that she owned and controlled. 6. Multiple Income Streams Are Essential She stressed the importance of developing additional sources of revenue outside a traditional job and making productive use of time outside working hours. 7. Marketing and Mentorship Matter Coach Kay introduced her "M&M Method": Mentorship Marketing She believes entrepreneurs need both guidance and visibility to grow successfully. 8. Organic Marketing Still Works Rather than relying heavily on paid advertising, she attributes much of her success to: Authentic storytelling Live social media engagement Relationship building Consistent content creation 9. Build Impact, Not Just Attention She repeatedly emphasized creating meaningful change for others rather than focusing solely on personal recognition. 10. Continuous Learning Is Critical Despite her success, Coach Kay described herself as a lifelong student who invests in mentorship and education to continue growing personally and professionally. Notable Quotes On Coaching "My whole goal is to track and shift performance, increase better behavior. I want you to really have a good outcome, a transformation." On Monetizing Expertise "Take their zone of genius and turn their brilliance into bank." On Entrepreneurship "Entrepreneurs unfortunately only get paid for one thing, what they do, not what they know." On Digital Assets "Asset means it makes me income past, present, future." On Finding Business Opportunities "The quickest way for you to do that is to service the person you once were." On Income Streams "If you only have one income, you're already close to losing." On Time Management "Time is more valuable than money." On Resilience "You had to get out of your feelings. There's no money in there." On Business Fatigue "Most entrepreneurs are shackled to a business that we started for freedom, and now we got fatigue because you got a business you can't escape from." On Impact "Everybody wants to be impressive. Nobody wants to be impactful." On Hard Work "Choose your hard." On Her Mission "I want you to make money from what you know." Bottom Line Coach Kay Thompson's interview is ultimately a lesson in turning expertise into wealth. Drawing on her own journey from financial struggle to entrepreneurial success, she encourages listeners to identify their unique knowledge, leverage modern tools such as AI, create digital assets, and build multiple income streams. Her message is that financial growth often begins by recognizing the value of what you already know and packaging it in a way that helps others succeed. #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith. Founder of Scholar Ready, discussed how families can successfully prepare for college while minimizing or eliminating student loan debt. Drawing from her personal experience of graduating from college with minimal debt and her work helping students earn scholarships since 2004, she shared practical strategies for test preparation, scholarship acquisition, college planning, and financial decision-making. The conversation focused on the growing cost of higher education, the dangers of excessive student loan borrowing, and the importance of early planning for both students and parents. Purpose of the Interview The interview was designed to: Help families understand how to reduce college costs. Educate parents about scholarships, student loans, and financial planning. Explain the importance of test preparation in securing scholarships. Provide a roadmap for students seeking debt-free college graduation. Raise awareness about common misconceptions surrounding college affordability. Discuss how AI is affecting student preparedness and scholarship applications. Key Takeaways 1. College Planning Should Start Early Jennifer emphasized that waiting until a student reaches senior year can limit scholarship opportunities. The ideal preparation process begins during: Middle school Freshman year Sophomore year Junior year Early preparation creates more options and stronger scholarship opportunities. 2. Scholarships Require More Than Good Grades According to Jennifer, successful scholarship candidates typically excel in three critical areas: Academic performance Standardized test scores Strong personal essays Families often focus on only one area while neglecting the others. 3. Student Loan Debt Can Be Avoided A central message of the interview is that many students can significantly reduce or avoid debt through strategic planning. This includes: Applying for scholarships early Understanding college costs Preparing for admissions exams Making financially sound college choices Jennifer built Scholar Ready specifically to help students accomplish those goals. 4. The Cost of College Requires Serious Financial Planning Jennifer compared paying for college to buying a home. She explained that families often spend months preparing for homeownership but approach college with far less planning despite similar costs. Her advice is to treat college as a major financial investment that requires preparation and professional guidance. 5. Not Every Expensive College Is the Best Financial Choice One of the myths Jennifer seeks to dispel is that private or out-of-state schools are always unaffordable. She explained that: Some private schools offer generous scholarships. Some out-of-state schools offer competitive aid packages. The actual cost may be lower than local options after scholarships are applied. Families should evaluate net cost rather than sticker price. 6. Parents Need Education Too Jennifer stressed that college planning isn't just for students. Parents need a clear understanding of: Scholarships Financial aid Loan options College affordability Long-term financial consequences Scholar Ready offers classes specifically designed to educate parents throughout the process. 7. Student Debt Is Becoming More Complex The interview explored changes in student lending and how borrowing limits can impact families. Jennifer noted that many students and parents are increasingly turning to private loans when federal aid falls short, often creating larger financial risks. 8. AI Can Become a Crutch Jennifer expressed concerns about students overusing artificial intelligence tools for writing assignments. While AI can support brainstorming and editing, excessive reliance can weaken: Writing skills Grammar skills Critical thinking Test performance Students eventually face standardized tests where AI cannot help them. 9. Standardized Tests Still Matter Despite changes in admissions practices, Jennifer believes strong SAT, ACT, and PSAT scores remain valuable, particularly when competing for scholarship dollars. Test preparation continues to play a significant role in scholarship success. 10. Different Families Need Different Solutions Scholar Ready offers multiple service options because every family enters the process with different: Timelines Goals Budgets Academic needs Jennifer believes effective college planning must be customized rather than one-size-fits-all. Key Themes Debt-Free College The interview centers on helping students graduate without burdensome student loan debt. Education as an Investment Jennifer encourages families to view college planning as a long-term financial strategy rather than a last-minute decision. Parent Involvement Parents play a crucial role in preparing students emotionally, academically, and financially. Preparation Creates Opportunity Students who prepare earlier gain access to more scholarship opportunities and better outcomes. Financial Literacy Understanding the financial side of higher education is just as important as academic preparation. Notable Quotes On Her Mission "I wanted to help students do the same thing that I did, which was to graduate from college with little to no student loan debt." On Rising College Costs "The household incomes are not keeping up with the rising cost of college." On College Planning "We need to take that same approach when it comes to college." On Scholarships "The grades, the essays and the test scores have to be on point." On Private Schools "Don't apply to a school out of state, don't apply to a private college because those colleges are going to be too much. No, not necessarily." On Scholarship Strategy "Do not start there. Start at the college or university." On AI "They've been using AI as a crutch." On Standardized Testing "There is no AI on the test." On Preparation "We're starting early." On Student Success "I am trying to pour that into my younger students." Success Highlights Founded Scholar Ready in 2004. Helped students earn scholarships and reduce college debt. Built a nationwide educational services company. Developed programs for both students and parents. Expanded services to include test preparation, essay coaching, and college planning. Studied personal financial planning and became a Certified Financial Planner to better serve families. Bottom Line Jennifer Ledwith's interview provides a practical roadmap for families seeking a more affordable path to higher education. Her message is clear: the rising cost of college requires intentional planning, early preparation, and informed decision-making. Through scholarship strategies, academic preparation, parent education, and financial literacy, students can significantly reduce debt and increase their opportunities for long-term success. #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Katelyn Rhoades. Shared how she transformed a $750-per-month social media side hustle into a seven-figure business. As a visibility strategist and founder of Influence Marketing Studio, she explained how entrepreneurs can leverage social media, personal branding, and consistent content creation to build audiences, create opportunities, and generate revenue. Her story demonstrates that location, background, and resources are no longer major barriers to success when visibility and digital platforms are used strategically. Purpose of the Interview The interview was designed to: Show how social media can be used to create business opportunities. Teach entrepreneurs the importance of visibility and personal branding. Demonstrate how a side hustle can become a scalable business. Help listeners understand the fundamentals of social media marketing. Inspire people to overcome fear and take action on their business ideas. Explain how content creation can lead to multiple streams of income. Key Takeaways 1. Visibility Creates Opportunity Katelyn's central message is that people cannot buy from, hire, or recommend someone they do not know exists. By consistently showing up online and sharing expertise, entrepreneurs can attract clients, partnerships, media opportunities, and new revenue streams. 2. Start Before You're Ready Katelyn did not begin with a detailed business plan, funding, or a built-in audience. She started by sharing simple social media marketing tips online and learning through action. Her success came from consistent execution rather than waiting for perfect conditions. 3. Social Media Is the Most Accessible Marketing Tool She stressed that platforms such as Instagram, Facebook, TikTok, and YouTube provide entrepreneurs with free access to large audiences. People can build businesses simply by sharing valuable knowledge and expertise consistently. 4. Focus on One Platform First Rather than trying to master every social channel simultaneously, Katelyn recommends choosing one platform and becoming exceptionally good at it. This focused approach allows entrepreneurs to learn faster and build authority more quickly. 5. Monetization Begins by Solving Problems As her audience grew, followers began asking her questions about social media growth. Instead of continuing to answer those questions for free, she packaged her expertise into paid consulting services and coaching calls. Her success shows that demand often reveals itself through audience questions. 6. Learn Skills Using Free Resources Katelyn emphasized that modern entrepreneurs have access to unprecedented learning opportunities through: YouTube AI tools Online tutorials Free educational content She believes anyone can acquire valuable skills if they are willing to invest the time. 7. Multiple Revenue Streams Grow Naturally What started as social media management evolved into: Agency services Coaching Content creation Brand partnerships Sponsored content Podcasting Digital products She views business growth as a domino effect where visibility creates additional opportunities. 8. Organic Marketing Still Works Unlike many marketers who rely heavily on paid advertising, Katelyn built her business largely through organic content and relationship-building. Her strategy focuses on: Authenticity Consistency Audience engagement Value-driven content 9. Almost Any Interest Can Become a Business One of her strongest points was that people often dismiss their expertise or hobbies as insignificant. Katelyn believes there is an audience for nearly every niche, provided there is genuine demand and a clear way to help people. 10. Mistakes Are Part of Success Katelyn openly discussed her challenges, including: Navigating a lawsuit related to content usage Learning copyright rules Hiring mistakes Holding on to employees too long She credits those experiences with making her a stronger entrepreneur. Key Themes Entrepreneurship Through Visibility The interview repeatedly underscores the idea that online visibility is no longer optional for entrepreneurs seeking growth. Personal Branding Building a recognizable personal brand can create opportunities that extend far beyond an initial service offering. Action Over Perfection Taking imperfect action consistently is more valuable than waiting for the perfect plan. Audience-Driven Business Creation Successful entrepreneurs listen closely to what their audience is asking for and create solutions accordingly. Notable Quotes On Entrepreneurship "Visibility creates opportunity." On Finding Your Expertise "Is there something that you're passionate about that you know a lot about that you could talk about without getting sick of it?" On Growth "I decided I was going to go all in on that channel and just become the expert." On Learning "If there's a certain skill you want to learn, you need to go learn it. It's free. It's at your fingertips." On Consistency "If you want something bad enough, it can't be easy." On Overcoming Fear "My drive and my heart was so much bigger than that fear." On Visibility "Show up on social media." On Business Ideas "Listen to your audience." On Content Creation "You can monetize any hobby that you have." On Entrepreneurship "I honestly think you can monetize any hobby that you have." On Hiring "Hire slow, fire fast." On Leadership "When you know something's off, stop trying to make it work and just do the hard thing." Success Highlights Grew a $750-per-month side hustle into a seven-figure business. Built Influence Marketing Studio into a successful agency. Grew a substantial social media following through organic content. Secured major brand partnerships. Earned media recognition, including features in major publications. Developed multiple income streams through visibility and personal branding. Bottom Line Katelyn Rhoades' interview is a blueprint for building a modern business through visibility, content creation, and personal branding. Her journey proves that entrepreneurs do not need large budgets, major connections, or a big-city location to succeed. By consistently sharing expertise, listening to audience needs, and embracing opportunities, individuals can transform knowledge and passion into profitable businesses and long-term wealth. #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.