Podcasts about Marketing

Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Am 16.11.1915 patentiert Coca-Cola eine eigene Flasche. Ihre Form sticht heraus und verhilft der Marke zum Durchbruch. Dabei basiert das Design auf einem Missverständnis. Von Laura Dresch.

Here is the GoFundMe link for Pearl that I mention in this episode: https://gofund.me/2aa4d537e Most people don't get enough sleep — and even a small deficit can take a big toll. Just 15 extra minutes a night can boost your health, focus, and mood more than you'd expect. This episode begins with a surprising look at how too little sleep quietly undermines your life — and how a little more can make all the difference. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple beats complicated — in business, communication, and life. Yet most of us instinctively make things harder than they need to be. Marketing entrepreneur and educator Ben Guttmann, who's helped clients from the NFL to Nobel Laureates, reveals why simplicity is the ultimate superpower and how to harness it in your ideas, writing, and daily decisions. He's the author of Simply Put: Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). You probably have pockets in nearly everything you wear — and yet, they're only about 500 years old. Where did they come from? Why are women's pockets so small? And what do they say about how people have lived through history? Hannah Carlson, a historian of clothing and author of POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef), reveals the surprisingly political, personal, and practical story of the humble pocket. Finally, anger isn't always destructive — used wisely, it can be one of your greatest motivators. Research shows that channeling anger toward a meaningful goal can actually help you focus and achieve more. I'll explain how to tap into the power of anger — without letting it take over. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  AURA FRAMES: For a limited time, visit https://AuraFrames.com and get $45 off Aura's best-selling Carver Mat frames -named #1 by Wirecutter -by using promo code SOMETHING at checkout INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It's time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex's Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the YouTube version of this episode HEREAre you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot's newsletter insights, highlights YouTube and TikTok's new AI-powered content tools, and explains Google's advancements in AI-driven appointment booking. Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!Listen in to learn more!2:54 BrightEdge Study & Funnel Rebalancing 5:07 Building Answer Engines & Content Strategy6:13 Implementing Bottom-of-Funnel Content9:14 HubSpot 2025 State of Newsletters10:31 Newsletter Best Practices 12:38 YouTube Makeover & AI Upscaling 16:38 Google AI Booking Appointments18:49 AI-Driven Booking Details 21:01 Preparing for AI-Driven Consultations 21:55 TikTok & YouTube AI Tools for Content CreationTune in to today's episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today's Ask Allison, we're digging into a common question: How do I respectfully describe my ideal client group—ages 20–45—without reducing them to a number?   Short answer: you don't start with the age range. You start with the real people behind it.   In this episode, I'll show you why age alone isn't a true niche, what actually draws clients in their 20s to 40s to therapy, and how to write in a way that speaks to their lived experiences—not a demographic label. You'll learn how to describe this group ethically, connect with them authentically, and naturally attract the clients you love working with most.   Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.    Links You'll Love: Grab my FREE weekly worksheet (plus other free tools to grow your practice) here: www.abundancepracticebuilding.com/links  Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty

Send us a textIn this value-packed episode, marketing expert Mark Newsome shares his journey from real estate note investing to becoming “Mr. Marketing,” helping small business owners and service providers grow through direct response and relationship-driven strategies. Discover practical small business marketing strategies and learn how to grow your service-based business through relationship-driven outreach, optimized content, and low-cost visibility tactics.About the GuestMark Newsome (aka) Mr. Marketing is a small business cash flow generation specialist. He specializes in helping non-franchised small business owners and service providers. Consistently generate an additional 25% in gross profits! Typically, within 90 days or less! Using low-cost, high-impact, non-traditional marketing strategies and tactics. Plus monetizing what they once considered dead or dramatically underutilized assets and or resources!Key Takeaways1. Lead with Service, Not Sales2. Optimize Your Online Presence (Especially LinkedIn)3. Leverage Small Opportunities for Big Impact4. Use Benefit-Driven Content That Speaks to Pain Points5. Know Your Customer's Lifetime Value6. Build and Own Your Email List7. Use Upselling and Value Stacking8. Focus on You-Oriented Messaging9. Start Where You AreAction Steps for New Business OwnersIf you're just starting out, Mark recommends:Fix your online profile (especially on LinkedIn) to clearly communicate what you do, who you help, and the outcome you provide.Create content or a lead magnet based on a common pain point in your industry—something useful, specific, and relevant.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce identical copy and ads for everyone, the essence of brand message and authentic human experience becomes the final competitive moat. The discussion explores how creators can leverage AI to enhance human discovery rather than replace it, and frameworks for building communities where authentic experiences drive value for restaurants, creators, and consumers simultaneously.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're trying to win government contracts, but you're flying blind. You don't know which agencies buy what you sell, where they're buying, or who's winning the work you could be doing. The federal government spends $500+ billion annually. They're already buying what you sell—you just need to know where to look. In this episode, I'll show you the exact 5 research tools I've used for 40+ years to identify high-probability government customers—the same process that's helped small businesses win millions in federal contracts. You'll Learn: • Which agencies are already buying what you sell How to see past contracts: who bought what, when, for how much The 5 most powerful (free) market research tools Why research beats networking as your first stepThe Bottom Line: When you know who your customers are and where they buy, you stop guessing and start winning.Next year, the government will spend $127 billion with small businesses. Will they spend it with you? Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com Questions: info@federalpcs.com

On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations. The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.

AI in Your Restaurant: How Operators Can Save Hours, Increase Profit, and Build Smarter Systems Today https://restauranttopia.com/ Episode Summary In this high-energy, highly practical episode, Brian Seitz and Dave Ross break down the real-world, right-now ways AI can support restaurant operators. Whether you're hesitant, curious, or already all-in, this conversation will help you understand how to use AI to cut time-wasting tasks, improve menu performance, strengthen training, and build your own custom GPT to run sharper operations. AI isn't a trend — it's the next major shift in how restaurants operate. And the opportunity? Massive. Dave and Brian share exactly how they're using AI daily and walk through simple, battle-tested use cases that any operator can start implementing this week. What You'll Learn in This Episode ✔ Why AI in restaurants is not a fad — and why ignoring it puts operators behind ✔ Real use cases for AI in restaurants: Menu engineering & PMIX analysis in minutes Staff training + SOP creation Inventory and ordering optimization Marketing workflows (newsletters, social media, content) Customer service, phone ordering, and reservation automation ✔ How to create your own custom GPT for your restaurant What to upload How to train it How to empower managers and staff with a "digital assistant" ✔ What to avoid when starting with AI Privacy pitfalls Over-automation Connecting systems too quickly ✔ Quick wins to try this week Replace 5–10 weekly Google searches with AI prompts Use voice prompting to train your AI assistant on the go Build SOPs, onboarding documents, or menu descriptions with a single prompt Use AI for specials based on your current order guide Sample Prompts You Can Copy & Use Menu Engineering Prompt: "Analyze this PMIX and identify my highest-margin items, items that need attention, and any dogs I should consider removing. Provide recommendations for pricing and promotion." Training Prompt: "Create a step-by-step SOP for training new hosts at a neighborhood casual dining restaurant." Marketing Prompt: "Draft a 6-week social media content plan for a locally-owned restaurant. Include post copy, themes, and calls to action." Custom GPT Setup Prompt: "I want to build an AI agent for my restaurant that handles menu innovation, staff training, and marketing. Ask me every question you need to fully understand my business and build the right system." Take Action If you're new to AI, start small: 1️⃣ Download ChatGPT, Claude, Copilot, or your preferred tool. 2️⃣ Use AI instead of Google for one full day. 3️⃣ Upload a simple restaurant document and ask it to make improvements. 4️⃣ Create your own custom GPT once you're comfortable. Small habits add up — and they will make you faster, sharper, and more profitable. Connect With Us We want your AI success stories! Tag us or message us on social: Facebook | Instagram | LinkedIn: @Restaurantopia

We toast the 200th episode of this podcast by sharing our (maybe) definitive list of the 200 most memorable brands of the modern era.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#200 #Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #logos #Definitive #List

The Department of War Just Shot the Accountants and Opted for Speed by Steve Blank

We sit down with Jon, a handyman business owner of Dakota Small Jobs who's grown from solo operator to managing a full team of 5 technicians in just six months.We discuss:Hiring technicians fast (and finding the right people)Marketing strategies in rural areasReal-world pricing and estimating systemsHow to charge based on job complexityLeadership mindset and scaling with systemsIf you're stuck wearing too many hats or wondering how to take your handyman business to the next level, this episode is your roadmap.

Se habla mucho del miedo a que la inteligencia artificial sustituya a los emprendedores, pero ¿y si en realidad su papel es otro? Luis Martín Nuez, presidente de AJE, y Aroa Soria, consultora de Marketing en Expressia, especialista en IA aplicada a negocios, y miembro de AJE, desmontan el mito y analizan cómo está transformando la forma de emprender, automatizando tareas repetitivas y liberando tiempo para la creatividad, la estrategia y la innovación. Más que una amenaza, la IA puede ser la mejor socia para quienes sepan adaptarse y aprovechar su potencial.

Na začátku 90. let to v Československu vypadalo jednoduše: nadšení ze svobody a politika plná ideálů. Jenže euforie netrvá věčně. Jak se měnily kampaně v druhé polovině 90. let? V tomto díle série Kampaň! se vrátíme do doby, kdy se za voliči jezdilo autobusem (nebo létalo helikoptérou) a kdy volební programy ještě měly desítky stran.Všechny díly podcastu Historie Plus můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

This workshop brought together the ABCI team, Michael Duke of DBT Aero, Debbie Murphy of JetBrokers, Ericka Essington of Air Nurses, and several other guests for a practical, no-nonsense look at how AI is actually being used in aviation marketing today. We examined where AI genuinely speeds up real work—and where it quietly derails [...]

In this episode, Shiv is in conversation with Mike Maynard, the Managing Director/CEO of the Napier Group, a PR firm.Mike shares his unconventional career journey from electronics engineering to marketing and recounts his initial interest in mathematics and eventual pivot to electronics engineering, sparked by a school project. Despite enjoying engineering, he realized his strengths lay in explaining technical details rather than executing them, leading him to roles in technical support and eventually to marketing. Mike discusses the lack of planning in his career and how opportunistic decisions led him to buy a tech agency just before the dot-com crash in 2001. He elaborates on the challenges and importance of bridging the empathy gap between engineers and marketers, emphasizing communication as a crucial factor. The episode also explores the impact of regulatory processes on hardware companies, the importance of diligent marketing in the age of AI, and the evolving landscape of B2B podcasts. Mike wraps up by offering career tips for those transitioning to marketing, underscoring the value of data analysis skills over traditional creative skills.00:00 Introduction and Welcome00:27 Mike's Journey into Technology01:54 Transition to Marketing04:22 Challenges in Marketing and Engineering09:00 Bridging the Gap Between Teams13:27 Handling Hardware and Software Delays18:56 Lean Approaches and Reputation Management21:45 The Hype and Reality of Tech Products22:10 The Silicon Valley and Bangalore Comparison23:07 The Importance of Perseverance for Founders24:51 Product-Led Development vs. Marketing27:11 The Role of Gen AI in Marketing34:20 The Future of Podcasting in B2B Marketing38:47 Career Tips for Aspiring Marketers42:31 Conclusion and Final ThoughtsNote – above timings are approximate; exact timing may be off by a minute or sohttps://www.linkedin.com/in/mikemaynard/

Deliver the win, then ring the bell. Make small mistakes fast; make big learnings faster. Think global, act local — but don't go native. Do the nemawashi before the meeting, not during it. Your salary is earned in the stores: go to the gemba. A 28-year Domino's veteran, Martin Steenks began at 16 as a delivery expert in the Netherlands. He rose to store manager, multi-unit supervisor, then franchisee, building his operation to eight stores by 2019. After selling his stores, he became Head of Operations for Domino's Netherlands, then CEO of Domino's Taiwan in 2021, and subsequently CEO of Domino's Japan. Previously he was Chief Orchestrator in Japan, focusing on operational excellence, culture, and scalable execution in one of Domino's most exacting service markets. He is known for hands-on store work, cross-training, "Friday F-Up" learning rituals, the Grow & Prosper bell for micro-wins, and quarterly "Go Gemba" days that connect HQ functions with frontline realities.  Martin Steenks' leadership arc runs from a three-minute job interview at 16 to orchestrating Domino's Japan — one of the brand's most demanding markets for service quality. The connective tissue is execution discipline: he has run stores, supervised regions, built and exited an eight-store franchise, owned national operations, and led two country P&Ls. That breadth gives him pragmatic empathy for franchisees and HQ alike, which he leverages to align incentives, simplify operations, and insist that every back-office salary is ultimately "earned in the stores." Japan sharpened his leadership. Coming from low-context, fast-moving Dutch and Australian business styles into high-context Japan, he learned that meetings signalling agreement can still stall without prior nemawashi — the groundwork with middle management and other stakeholders. He now invests in pre-alignment, translating intent into culturally legible action: fewer big-room debates, more quiet lobbying, more ringi-sho style consensus building for irreversible decisions, and a clear bias to test-and-learn for reversible ones. Rather than trying to "change the culture," he adjusted himself — becoming more patient while preserving speed by separating decision types and sequencing alignment before action. His operating system is human and tangible. He set a weekly rhythm of learning with a "Friday F-Up" session, where leaders share mistakes and what was learned — a radical move in a high uncertainty-avoidance culture. He celebrates micro-wins with the Grow & Prosper bell to make progress visible, sustaining morale during long transformations. He bridged HQ–store gaps with Go Gemba: each quarter, every function works a store shift; IT discovers why a workflow fails at the point of sale, marketing sees campaign friction at Friday night peak, finance hears cost-to-serve realities. He personally worked in stores four to five days a month, especially during crunch periods like Christmas, leading by example and rebuilding trust through competence. Marketing localisation is equally pragmatic. Deep discounting can signal poor quality to Japanese consumers; "customer appreciation weeks" preserve value perception while rewarding loyalty. Community building is pushed to the store level — managers engage local clubs and schools to turn footfall into fandom. Cross-training makes delivery experts confident product explainers at the door, restoring a human touch in a world where >90% of orders arrive online. Ultimately, Steenks' playbook blended cultural fluency with decision intelligence. He aligned stakeholders through nemawashi, codified learning rituals, chose language and campaigns that respected local signals, and keeps strategy tethered to the edge where pizzas are made, boxed, and delivered hot. The title "Chief Orchestrator" wasn't just whimsy; in a business of many specialists, he conducted tempo, harmony, and timing — the difference between noise and music.  What makes leadership in Japan unique? Japan's high service standards and high-context communication demand leaders who are both exacting and empathetic. Success depends on pre-work: nemawashi with middle managers, thoughtful ringi-sho style consensus for high-impact choices, and visible demonstrations of respect for the frontline. Uniforms (like Domino's iconic race jacket for store managers) and rituals create shared identity that motivates in a group-oriented culture. Why do global executives struggle? Low-context leaders often misread meeting "yeses" as commitment. Without groundwork, nothing moves. Impatience backfires in high uncertainty-avoidance environments; public criticism shuts people down. Leaders must separate reversible from irreversible decisions, secure alignment offline, and then move decisively. They should also avoid copy-pasting global marketing: in Japan, steep discounts can be read as "lower quality," eroding trust. Is Japan truly risk-averse? Japan is less risk-loving than many markets, but teams will take smart risks when safety and learning are explicit. Stanks normalises small, fast experiments, celebrates micro-wins, and protects people when bets misfire. This reframes risk as controlled uncertainty with upside — a shift from avoidance to improvement. What leadership style actually works? Lead from the front and the shop floor. Work stores every month. Tie HQ metrics to store impact. Use rituals — Friday F-Up, the Grow & Prosper bell — to institutionalise learning and momentum. Celebrate teams more than individuals, and praise privately when cultural norms warrant it. Think global, act local, but don't "go native": retain an outsider's clarity about pace and standards. How can technology help? Digital tools amplify decision intelligence when paired with gemba reality. Store-level dashboards, route optimisation, and digital twins of peak-hour operations can test scenarios before rollouts; telemetry from ovens, makelines, and delivery routes can reveal bottlenecks that nemawashi then resolves across functions. Tech should reduce operational complexity, not add it. Does language proficiency matter? Fluency helps, but intent matters more. Demonstrating effort — basic greetings, store-floor Japanese, and culturally aware email etiquette — earns trust. Tools that translate bidirectionally unlock participation, but leaders still need to read context and invest time with the middle layer. What's the ultimate leadership lesson? Do the cultural homework, orchestrate alignment before action, and keep your hands in the dough — literally. When people see you respect their craft, protect their learning, and tie strategy to execution, they'll go all-in. Timecoded Summary [00:00] Origin story: hired at 16 as a delivery expert in the Netherlands; stayed through school; first — and only — job interview; early leadership as store manager, then multi-unit supervisor. [05:20] Entrepreneurship chapter: buys a struggling store; builds to eight locations with his wife's support; sells in 2019 to become Head of Operations for the Netherlands, trading entrepreneurial freedom for strategic impact. [12:45] Asia leadership: becomes CEO Taiwan in 2021, then moves to Japan; discovers that despite common Domino's DNA, markets differ; Japan's service bar is the highest. [18:10] Cultural recalibration: early meetings show apparent agreement but slow follow-through; learns nemawashi and middle-layer alignment; patience becomes a leadership muscle; adopts "Chief Orchestrator" title to reflect cross-functional reality. [24:00] Store-first operating system: cross-training (makeline ↔ delivery ↔ service); >90% of orders online makes the delivery interaction critical; community outreach by store managers; hands-on leadership with 4–5 store days per month and peak-period shifts. [31:30] Learning rituals: Friday F-Up meeting reframes failure as fuel; Grow & Prosper bell celebrates micro-wins to sustain momentum; public recognition calibrated to cultural comfort; Domino's manager jacket signals identity and pride in Japan. [38:05] Marketing localisation: avoid pure discounting (quality signal risk); position as "customer appreciation"; test premium, limited campaigns; keep operations simple for peak. [43:20] Bridging HQ and field: quarterly Go Gemba embeds IT/Finance/HR/Marketing in stores; internal surveys (anonymous) surface issues; visible follow-through flips scepticism to trust. [49:40] Leadership philosophy: lead by example, protect experimenters, separate reversible vs irreversible decisions, and use decision intelligence (telemetry, digital twins) to derisk change while moving faster. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan. 

Dans cet épisode, nous recevons Laure Warda, ancienne du CF Montréal, pour revenir sur les effets marketing de la finale spectaculaire de la CPL jouée sous la neige. On discute de l'impact de cet instant sur la scène mondiale et de la façon dont une ligue peut tirer parti d'un moment fort pour renforcer son image.On aborde aussi le changement de calendrier de la MLS, un virage qui amène autant de défis que d'opportunités. Ce nouveau rythme pourrait permettre à la ligue de se repositionner, d'ajuster sa présence médiatique et de mieux jouer sa place dans le paysage sportif nord-américain.Un échange franc sur ce que représente vraiment le marketing dans le soccer d'aujourd'hui. —

Despite economic uncertainty, rising inflation, and fears that entrepreneurship is too risky, Dean Graziosi believes there's never been a better time to start a business than now. After nearly three decades of building and scaling successful companies, he's seen firsthand how technology and AI have dramatically lowered the barriers to entry for aspiring entrepreneurs. In this episode, Dean reveals how the game of entrepreneurship has changed and how anyone can create financial freedom through an online business. In this episode, Hala and Dean will discuss: (00:00) Introduction (01:44) The New Era of Entrepreneurship and Opportunity (08:36) Why It's Easier Than Ever to Become an Entrepreneur (22:11) The Power of Monetizing Your Experience (28:30) How Entrepreneurs Can Thrive in Uncertain Times (33:39) The Best and Worst Businesses to Start Right Now (38:32) Turning Passions Into Profitable Businesses (45:29) How AI Is Transforming Entrepreneurship  Dean Graziosi is a New York Times bestselling author, entrepreneur, investor, and trusted strategist behind some of the most successful product launches in the world. He's the co-founder of Mastermind.com alongside Tony Robbins, where they empower everyday people to turn their knowledge and passions into thriving online businesses. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: Dean's Instagram: instagram.com/deangraziosi  YAP E68 with Dean Graziosi: youngandprofiting.co/Underdog  The Greatest Salesman in the World by Og Mandino: bit.ly/GreatSalesman  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

In this episode of the Coaches Compass, Mike breaks down 4 different funnels that you can use to scale your coaching business to various levels. Whether you're trying to maintain at consistent $10k months or if you have aspirations of scaling to seven figures and beyond, this episode will explain the funnels and systems to make it happen. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Welcome back! After 4 incredible years, Eye On Franchising is officially becoming the Franchise Fit Podcast — because it's ALL about finding the right franchise fit.And today's episode is a MUST-WATCH.We're talking fake grass… real cash.

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to share. Ok, This is the link so you can experience whats possible inside of the ManyChat flow.  Bonus... you will also get a free Instagram Audit out of the deal. https://ig.me/m/art_storefronts?ref=w46857600 Youtube Links I found that explain this feature https://www.youtube.com/watch?v=LgXkOQQExOA&pp=ygUVbWFueWNoYXQgaWcgZm9sbG93ZXJz https://www.youtube.com/watch?v=afYr7eQJ21w  

Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 "I eat really clean", Kyle said "Even my binges are on healthy things. That's why it's confusing. I'm a fit guy. I'm a healthy eater who binge eats."  Kyle's words bring up a number of misconceptions about binge eating and the people who suffer from it. In today's episode, we'll delve into why clean eating can lead to or exacerbate binge eating. Join us to discover how the fitness industry's sometimes extreme dietary advice can lead to disordered eating and why it's common among athletes and gym-goers. We'll discuss the misconceptions around binge eating, the dangers of food morality, and practical steps to regain a healthy relationship with food. If you are a fitness enthusiast who eats perfectly most of the time, but you find yourself caught in the cycle of clean eating and binge eating, then this episode is for you.

In this Marketing Over Coffee: Learn about AI Agents, faster AI, why you’d want a million unread email in your inbox, and more! Direct Link to File London Event Wrap Up! Google Opal rolls out beyond US only, check out the TI livestream Moonshot AI’s Kimi K2 Instruct Reasoning Improving AI 200x with smarter math […] The post Google Opal, Making AI 200x Faster, and Virtual Boondoggles appeared first on Marketing Over Coffee Marketing Podcast.

Lupine Skelly, Retail Research Leader at Deloitte, joins Phillip and Alicia to dissect the stark reality behind this year's holiday shopping forecast. Consumer spending is projected to drop by 10%, and economic pessimism has reached its highest level since the Great Recession. As a result, retailers are facing a season where communicating value is key. This conversation explores the enduring vitality of Black Friday, the quiet revolution of private label brands, and how cultural rituals, AI integration, and brand loyalty are being fundamentally rewired. The Data Doesn't LieKey Takeaways:Shoppers expect to spend $1,595 this season as economic concerns peak57% expect the economy to weaken, the most pessimistic outlook recorded since 1997Black Friday remains vital despite two decades of obituaries24% of budgets are spent by October due to the Prime Day effectPrivate label gains ground as brand loyalty fundamentally shiftsKey Quotes:[00:02:10.14] Lupine Skelly: "57% of people are saying they expect the economy to weaken in the year ahead, and that's the highest we've seen since we started tracking that question in 1997. To put that in context, 2008 was probably the next highest at 54%—that was around the Great Recession. So [there's] a lot of uncertainty out there."[00:04:42.72] Lupine Skelly: "I feel like people have been trying to kill off Black Friday for 20 years. Is Black Friday dead? It's not dead."[00:13:17.91] Lupine Skelly: "In our study, 42% of consumers are saying they're going to use gen AI to find the perfect gift. And even more are saying they're going to use it to find the best deals."[00:25:49.24] Lupine Skelly: "Retail is always battling for share of wallet, but I think we're at a very different time period. Gaming, gambling—there's some big juggernauts taking what might have been the money you used to go to the mall years ago."Associated Links:Dig deeper into Deloitte data and insights hereCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is the 2nd episode of our new series with Kerry Dobson. We loved our previous collaboration so much, that we decided to continue. This time we're talking about the Marketing Like We're Human program and giving it a little refresher. In this episode we talk about the pivotal moments of the program I've been hosting this program twice per year since 2019. It's a deep dive into the 7Ps of the Humane Marketing Mandala where you will learn to market from within. This program is for you if: you want and need to get more clients, but want to share your message in an ethical and humane way you want to make a difference with your work you are just starting out, or have been in business for a while but haven't really found the marketing activities that work for you or you are pivoting your business from 'business as usual' to 'your life's work' and want to radically change the way you get clients The next cohort starts on Feb 4th and You can find out more at https://www.humane.marketing/program In this series of conversations Kerry asks me questions about the Marketing Like We're Human program and together we give it a little make-over. Just as a refresher, Kerry is a small group specialist who focuses on creating meaningful group programs. Kerry will actually join the program as co-facilitator and infuse her long experience with making groups impactful and transformational.   I'll be posting these conversations as bonus episodes, so make sure you're subscribed to the show to get notified about the following convos.   And if you have any questions that you'd like us to address, you can reach out to either me or Kerry directly.

Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591   

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and Common Room, as well as advising fast-growing startups like Ashby, Deepnote, and Gretel.ai. In this episode, we explore how the rise of answer engines like ChatGPT and Perplexity is reshaping how people find information online—and what it means for marketers. We discuss how Scrunch helps brands optimize their sites for large language models (LLMs), why bots are becoming the new audience, and how AI-driven search is redefining visibility and discovery. We also delve into lessons from Segment and Retool on balancing self-serve and enterprise growth, how activation-first onboarding drives retention, and why doing “white-glove at scale” can triple user success. We wrap up by unpacking Kevin's biggest learnings on churn and growth—from Reforge's “don't fill a leaky bucket” principle to why something as simple as naming conventions can make or break a company's ability to scale.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create competitive moats when AI equalizes traditional marketing tools. The discussion covers leveraging human-centered discovery mechanisms, building creator-brand value exchanges, and positioning authentic storytelling as the ultimate differentiator against AI-generated content uniformity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever stop to think how one small word can change the entire vibe of your business? In this episode, Libby breaks down why saying “s—--” might be holding you back — and how a simple language shift can transform how clients see your firm and how your team sees themselves.You'll learn how swapping your language builds confidence, strengthens culture, and positions your practice as a cohesive, professional unit.

What if the biggest thing holding your book back isn't the algorithm or your ad budget—but your attachment to a specific outcome? We dig into the hidden cost of expectation-driven marketing and show how to swap emotional gambling for a strategy that compounds. From launch-day myths to social comparison traps, we unpack the subtle ways authors derail progress and offer a practical reset rooted in consistency, curiosity, and clear execution.We start by challenging the instant gratification mindset that indie publishing can unintentionally fuel. Launch day is just 24 hours; real traction is cumulative. You'll hear how to ground your plan in what you can control. We walk through why sequencing matters.Mindset shifts take center stage: detaching through curiosity, treating no and silence as data, and limiting comparison triggers from author groups and glossy posts without receipts. We break down micro wins that actually move the needle and explain why both fiction and nonfiction sales hinge on timing and intent. If you're ready to trade rush for rhythm, this conversation gives you concrete steps and the mental framework to stay committed. Subscribe, share this with an author friend who needs a reset, and leave a review to tell us the one expectation you're letting go of this week.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

ABOUT DINA TOWNSEND Dina's Linkedin Profile: linkedin.com/in/dinatownsendDINA TOWNSEND BIOAs Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission can be seamlessly intertwined. After a purpose-driven career pivot from Digital Signage Technology to Mamava, she channels her expertise into propelling sales for this mission-centric company. Beyond her professional endeavors, Dina is a former skydiver, a hobby homesteader, an avid college football fan, and a well-intentioned, albeit average, golfer.email: dinat@mamava.com | 802.347.2111 (o) Website: www.mamava.comSay yes to dignified lactation spaces! Be a hero—here's how you can help. SHOW INTRO:Welcome to Episode 82! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 82… I talk with Dina Townsend Chief Sales Officer at Mamava a company whose mission is to create a healthier society through infrastructure and support for breastfeeding. And, along with partners who share in in their purpose of celebrating and supporting breastfeeding, Mamava is moving closer to creating a future where there is a dignified lactation space anywhere a parent may go. We'll get to my discussion with Dina in a minute, first though a few thoughts…*                     *                          *                          *A few episodes back I had Claire Coder founder and CEO if Aunt Flow on the show. That was an interesting conversation since we crossed what I think were a few boundaries (at least for me) and we talked quite candidly about menstruation. Not just about the biology of women's monthly cycle but about the fact that there are many women who have faced the scenario of getting their period unexpectedly and not have pads or tampons to meet them in their moment of need.Enter the company Aunt Flow who provides free feminine hygiene products in public restrooms, schools and other public buildings and to Fortune 500 corporate headquarters - for which tens of thousands of women are eternally grateful.This conversation with Dina Townsend, I guess you could say, falls in the Aunt Flow camp of subjects. Breast feeding moms was not a subject that I had on the list of things to address on the podcast. But here we are nevertheless with a subject that piqued my curiosity because the company Dina works for, Mamava, checks most of the boxes in our Dialogues on DATA: Design, Architecture, Technology and he Arts” catch phrase.First off…I did not know there was something called the “Pump Act”. For the curious out there, a little internet searching comes up with this:“…The PUMP for Nursing Mothers Act, enacted in December 2022, expands workplace protections for nursing employees by requiring employers to provide reasonable break time and a private, non-bathroom space for pumping breast milk for up to one year after a child's birth.This law allows for legal action if employers fail to comply…”Now… Dina will contend that many employers do in fact provide such a space and also that a janitors closet with a folding chair would be in line with the requirements. Sure, a closet meets the description of a ‘private space' but it wholly underserves the needs of a nursing mother in terms of experience.I am aware that there are widely divergent views on the whole subject of breast feeding – we are not going to go there – except that I'll say that I fully line up behind my wife who breastfed our two sons.My discussion with Dina moves from the necessity to provide environments for nursing mothers to breastfeed their infants while in public places to the buying power of mothers who statistics indicate make an enormous amount of the buying decisions in households to how tying Retail Media Networks - RMNs – to Mamava pods serve a triple bottom line serving People, Planet and Profit. It's a way of shifting our thinking about business from “How much money did we make?” to: “Did we make money in a way that benefits society and the environment too?”Nielsen, Boston Consulting Group (BCG) and Harvard Business Review research tells us that Women drive 70–80% of consumer purchasing decisions in the U.S. and that is even for products they don't personally use.  And that their annual global consumer spending, is $20 trillionwhich, by the way, is a number projected to rise to $28 trillion. In many households, women make or heavily influence91% of new home purchases, 92% of vacation decisions, and 80% of healthcare choices says research by the Yankelovich Monitor, Marketing to Women Conference data.And Millennial and Gen Z mothers are even more influential: they control about $1 trillion in direct annual spendingand are primary decision-makers for food, home goods, education, and entertainment – says research by the Pew Research Center.So, women and moms are a force to be reconned with in terms of buying power and why Mamava pods are more than an economic discussion. The behavioral and psychographic aspects of them is important as well.Women increasingly valuebrands that support family life, caregiving, and inclusivity and so features like Mamava pods in retail locations or corporate HQs or parental-leave policies have brand-equity impact.We have known for some time that brands that are considered authentic exhibiting genuine empathic concern for their customer and employeesare major drivers in establishing brand affinity and purchase decisions. The BabyCenter “State of Modern Motherhood” report says that “ 9 in 10 mothers say they are more loyal to brands that “understand the challenges of motherhood.”And then there is mom's digital influence. Pew Internet studies explains that“80% of moms research products online before buying and that 60% follow parenting or lifestyle influencers for purchase guidance.”When you combine these factors with the emergence of Retail Media Networks, RMNs, you have a value add to placing Mamava pods in places that do not actually take up any more space on the sales floors of a store than is already being occupied with stuff that does support the brand experience or selling anything.Use to be that when digital screens came into the retail world, we had kiosks as wayfinding devices. Then a proliferation of screens emerged in the market where walls were more digital wallpaper crowding the environment with content and, in my opinion adding little to experience, arguably creating a shopping experience with more visual distraction and diminishing the overall experience. Painting the environment with the broad-brush stroke of digital media is often ineffective in capturing and retaining attention and doesn't lead to the positive results we think it does.That said, well considered application of digital media like those found on Mamava pods creates an opportunity to provide messaging to customers that could be more like a public service announcement, like ‘get your flu shot here today,' or a focused marketing piece that invites customers to consider a particular product that they may not have thought of prior to arriving at the store.So, you might ask why this matters to retail designWomen and mothers aren't just your average everyday consumers, they're key decision-makers shaping the social expectations of brands and spaces. Retailers, airports, and workplaces that provide amenities like Mamava pods, family restrooms, or flexible shopping experiences are responding directly to data-driven insights like:Increased dwell time and spending when caregivers feel accommodated.Higher brand loyalty and word-of-mouth among mothers.Positive CSR – Corporate Social Responsibility - and inclusivity signaling which is important for both consumer and employee attraction.If you have recently traveled through an airport, you may have already come upon a Mamava pod or maybe you have seen their “bench” version in a retail store. Fed up with pumping in bathrooms and borrowed spaces—Mamava's co-founders, Sascha Mayer and Christine Dodson, applied their decades of expertise in design and brand strategy to solve a problem that was largely invisible: the lack of lactation spaces in workplaces and public spaces and as a result, the Mamava pod was born.Tying together the Mamava pod, and its various incarnations, and retail media needed some savvy about how to create an effective in-store media application that wouldn't end up as just another screen in an already overwhelming environment.Enter Dina Townsend.As Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission like the Mamava brand platform can be seamlessly intertwined. After a purpose-driven career pivot from the world of Digital Signage Technology to Mamava, Dina channels her expertise into propelling sales for this mission-centric company. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon.  The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum and marketing ultimately determine whether your raise succeeds or fails. In this episode of Test. Optimize. Scale., Marty breaks down the real mechanics behind Reg CF, Reg D, and Reg A+; the timelines founders should expect; what derails campaigns; and why only a small percentage of issuers ever hit seven figures. Whether you're exploring your first crowdfunding raise or preparing to scale into a larger Reg A+, this conversation will help you set your campaign up the right way and avoid the costly mistakes first-time issuers usually make.

This week on This Week in Radio Tech, we’re joined by Adam Robinson, Director of Sales & Marketing at MaxxKonnect and Triple Helix Technologies. Transmitter sites have evolved far beyond just RF gear — they’re now fully IP-centric ecosystems where slow, hidden failures often do the most damage. Adam and Kirk discuss how smart monitoring, redundancy, and unified visibility are redefining how engineers manage their sites remotely. From HVAC degradation to IP jitter and network security, we explore why data over time is the key to preventing downtime. Tune in and learn how the next generation of site management — predictive, cloud-integrated, and AI-assisted — is already here! Guest:Adam Robinson - Director at MaxxKonnect & Triple Helix Technologies Host:Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai BroadcastingFollow TWiRT on Twitter and on Facebook - and see all the videos on YouTube.TWiRT is brought to you by:Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc. Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Aiir, providing PlayoutONE radio automation, and other advanced solutions for audience engagement.Angry Audio and the new Rave analog audio mixing console. The new MaxxKonnect Broadcast U.192 MPX USB Soundcard - The first purpose-built broadcast-quality USB sound card with native MPX output. Subscribe to Audio:iTunesRSSStitcherTuneInSubscribe to Video:iTunesRSSYouTube

It was a surprise announcement from Walmart and we kick things off with that story. This is the Business News Headlines for Friday the 14th day of November, thanks for being with us.  In other news, President Trump to welcome the Saudi Crown Prince with a lavish event on Tuesday. It was a fatigue crack in the Keystone Pipeline. The US Postal Service needs to grow revenue says the Postmaster General. Immigrants and commercial drivers licenses made the news. Ever heard of Polyworking? You will today. We'll check on the numbers in The Wall Street Report.  And we'll expand a bit about what the Hooters Restaurant chain was and what it is to become.  Let's go! Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsWhen will Q&As no longer be available?How do I make videos to advertise my products on social media?How do I prevent an old GBP showing up on results after moving locations if I don't have access to the GBP?How do I get customers to pay for higher priced items?Is it possible to have a separate GBP for another business at the same address if there are no suite numbers?What are some insights from the 2026 local ranking factor report?Can a hybrid SAB with a verified visible location verify a second location with a hidden address?Will Google filter out a GBP if there are different types of doctors at the same location?Will Google restrict my reviews if to incentivize employees to get customers to leave reviews by offering rewards?

En este episodio, exploramos por qué controlar tu flujo es tan vital como respirar, cómo evitar el colapso financiero por desorden interno y qué hábitos puedes implementar desde hoy para tener un negocio rentable, estable y con propósito.   ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Is the BBC losing its grip on journalistic credibility? Or is it being pushed?  This episode of The Week Unspun unpacks a chaotic week in media and politics with sharp insight from PR veterans Farzana Baduel, David Gallagher, Doug Downs, and special guest Adrian Monck. The BBC's controversial editing of a Donald Trump speech for Panorama sparks a fierce debate on ethics, institutional accountability, and media governance. From internal BBC politics to the broader implications for press freedom, the team dissects why this incident led to resignations at the highest levels.  The conversation then pivots to the political circus of the U.S. government shutdown and the erosion of trust in public institutions, before exploring the branding brilliance behind Dubai's appeal to wealthy expatriates fleeing taxation and uncertainty in the UK.  Audio Chapters4:06 Should One Edit lead to Top BBC resignations?13:49 Are Governments Held to the Same PR Standards as Corporations?17:45 Why are UK Tech Billionaires Fleeing to Dubai?20:58 Is the UAE Winning the Global Nation Branding Game?  Video Chapters2:02 What did the BBC really edit out of Trump's speech, and why does it matter?4:06 Should one error lead to top BBC resignations?13:49 Are governments held to the same PR standards as corporations?17:45 Why are UK tech billionaires fleeing to Dubai?20:58 Is the UAE winning the global nation branding game?Guest: Adrian MonckWikipedia | Website The Week Unspun is a weekly livestream every Friday at Noon ET/5pm BT. Check it out on our YouTube Channel or via this LinkedIn channel We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

This week on This Week in Radio Tech, we're joined by Adam Robinson, Director of Sales & Marketing at MaxxKonnect and Triple Helix Technologies. Transmitter sites have evolved far beyond just RF gear — they're now fully IP-centric ecosystems where slow, hidden failures often do the most damage. Adam and Kirk discuss how smart monitoring, redundancy, and unified visibility are redefining how engineers manage their sites remotely. From HVAC degradation to IP jitter and network security, we explore why data over time is the key to preventing downtime. Tune in and learn how the next generation of site management — predictive, cloud-integrated, and AI-assisted — is already here!

In today's episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investment, upgraded their website, and leaned into long-term branding strategies.You'll also hear how video, reviews, deep content, and boots-on-the-ground storytelling help Alterra stand out in a market with 75% more competitors than two decades ago. From navigating AI-driven search to using ChatGPT for content creation, Jeff offers practical, real-world lessons landscape companies can apply right now.You'll Learn:Why cutting marketing in a downturn is a costly mistakeHow long-term marketing investments “harvest” results years laterWhat landscape companies need to know about AI-driven searchWhy deep content, reviews, and video outperform competitorsHow Alterra creates steady demand in an oversaturated marketConnect With Today's Guest: 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've been collecting guest emails for years but never actually sent one—this episode is for you.Sarah and Annette are walking you through five repeatable guest email ideas to help you stay connected with past guests, strengthen loyalty, and drive more direct bookings—all without sounding pushy or salesy.From newsletters to new-amenity announcements, you'll learn how to keep your property top of mind and build a marketing system that runs year-round.You'll Learn:Why your email list is one of your most valuable business assetsHow to reintroduce yourself and your property with every emailThe five guest email types you can send over and over againHow to use these ideas across social media and your website for extra mileageWhy consistent communication builds trust (and more repeat stays)Resources mentioned:Lodgify: Build a direct booking website with no tech stress — use code TFE20 for 20% off annual or biannual plansMentioned in this episode: Avalara | Book a demo to save $100Minoan | Visit MinoanExperience.com and tell them TFV sent you!