Study and process of soliciting customers
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My conversation with Dean starts at about 31 minutes but I have your headlines and clips first! Learn more about Farm Jam Sept 5-7 Please subscribe now for as little as 5$ and gain access to a community of over 700 awesome, curious, kind, funny, brilliant, generous souls Check out StandUpwithPete.com to learn more Dean Baker co-founded CEPR in 1999. His areas of research include housing and macroeconomics, intellectual property, Social Security, Medicare, and European labor markets. His blog, Beat the Press, provides commentary on economic reporting. His analyses have appeared in many major publications, including The Atlantic, The Washington Post, the Financial Times (London), and the New York Daily News. Dean received his BA from Swarthmore College and his PhD in economics from the University of Michigan. Dean has written several books, including Getting Back to Full Employment: A Better Bargain for Working People (with Jared Bernstein, Center for Economic and Policy Research, 2013); The End of Loser Liberalism: Making Markets Progressive (Center for Economic and Policy Research, 2011); Taking Economics Seriously (MIT Press, 2010), which thinks through what we might gain if we took the ideological blinders off of basic economic principles; and False Profits: Recovering from the Bubble Economy (PoliPoint Press, 2010), about what caused — and how to fix — the 2008–2009 economic crisis. In 2009, he wrote Plunder and Blunder: The Rise and Fall of the Bubble Economy (PoliPoint Press), which chronicled the growth and collapse of the stock and housing bubbles and explained how policy blunders and greed led to catastrophic — but completely predictable — market meltdowns. He also wrote a chapter (“From Financial Crisis to Opportunity”) in Thinking Big: Progressive Ideas for a New Era (Progressive Ideas Network, 2009). His previous books include The United States Since 1980 (Cambridge University Press, 2007), The Conservative Nanny State: How the Wealthy Use the Government to Stay Rich and Get Richer (Center for Economic and Policy Research, 2006), and Social Security: The Phony Crisis (with Mark Weisbrot, University of Chicago Press, 1999). His book Getting Prices Right: The Debate Over the Consumer Price Index (editor, M.E. Sharpe, 1997) was a winner of a Choice Book Award as one of the outstanding academic books of the year. Among his numerous articles are “The Benefits of a Financial Transactions Tax,” Tax Notes 121, no. 4 (2008); “Are Protective Labor Market Institutions at the Root of Unemployment? A Critical Review of the Evidence” (with David R. Howell, Andrew Glyn, and John Schmitt), Capitalism and Society 2, no. 1 (2007); “Asset Returns and Economic Growth,” with Brad DeLong and Paul Krugman, Brookings Papers on Economic Activity (2005); “Financing Drug Research: What Are the Issues,” Center for Economic and Policy Research (2004); “Medicare Choice Plus: The Solution to the Long-Term Deficit Problem,” Center for Economic and Policy Research (2004); “Professional Protectionists: The Gains From Free Trade in Highly Paid Professional Services,” Center for Economic and Policy Research (2003); and “The Run-Up in Home Prices: Is It Real or Is It Another Bubble?,” Center for Economic and Policy Research (2002). Dean previously worked as a senior economist at the Economic Policy Institute and an assistant professor at Bucknell University. He has also worked as a consultant for the World Bank, the Joint Economic Committee of the US Congress, and the OECD's Trade Union Advisory Council. He was the author of the weekly online commentary on economic reporting, the Economic Reporting Review, from 1996 to 2006. Join us Monday's and Thursday's at 8EST for our Bi-Weekly Happy Hour Hangout! Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll Follow and Support Pete Coe Buy Ava's Art Hire DJ Monzyk to build your website or help you with Marketing
Watch the YouTube version of this episode HEREAre you looking for advice on how to keep a firm running smoothly? In this episode of the Maximum Lawyer Podcast, Tyson interviews Gary Allen, a lawyer-turned-legal tech founder who shares lessons learned from witnessing two law firm collapse. Gary talks about inefficiencies and cultural barriers in traditional firms, then explains how these experiences inspired the creation of Lean Law.Gary shares his thoughts on the issues that can lead to the collapse of a law firm. One big issue is too much overhead in comparison to what a firm is making. In Gary's experience, his former employer paid too much overhead (i.e. rent, utilities), but the firm did not bring in as many clients which led to a lack of money being generated. There needs to be a formula that is followed to ensure clients are being brought in so a business can sustain itself. Another issue is time overhead, in which lawyers are working but the hours are not billable. This can cause lawyers to put in so much time and energy into work that they cannot be paid for.Gary delves into the creation of Lean Law, which is a company focused on streamlining law firm financial management through technology. Lean Law is the financial operating system for many law firms and helps firms process legal fees. It integrates Quickbooks, so firms can personalize their financial management to ensure fees flow in and out of the firm. It is a great tool for law firms to have so all finances are streamlined and money is in order.Take a listen!01:11 Lessons from Large Firm Failure03:27 Transition to a Healthier Firm10:57 Overhead Awareness and Cost Control 12:09 Transition to Legal Tech: The Spark for Lean Law 14:44 Vision for All-in-One Legal Software 30:58 AI Disrupting Legal Marketing and PPC Tune in to today's episode and checkout the full show notes here. Connect with Gary:Website Facebook Facebook Gary LinkedIn Gary Linkedin X Youtube
Just like a black belt, mastering sales is an art that takes not only skill, but real exposure to the process. In this episode, we go through what it takes to master sales and the habits that you need to instill to maximize your overall potential.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers' room, Dan shares how Liquid Death turns cultural chaos into marketing gold.Follow Suzy on Twitter: @AskSuzyBizFollow Dan Murphy on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
Shop for drum parts, accessories, sticks, heads, and more at www.drumfactorydirect.com.
You've had a breakthrough… now what? In this episode of Superhuman Selling, Elyse sits down with Laura (who recently left her corporate job to go full-time in her purpose-driven work) to explore the "afterglow" — the powerful, wobbly, and often disorienting space after a major breakthrough. You'll learn how to:Stay in the frequency of your next levelNavigate an identity shift after uplevelingHold the energy of expansion (even when fear creeps in)Trust yourself when momentum feels slowThis is a must-listen for anyone navigating growth, building a life that aligns, or learning how to sell from your highest self.
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker. In this episode, we discuss the following:
People will praise you for your talent, effort, or appearance. Believe it or not, this is a wonderful opportunity for you to build your relationship with them, even if those adulations make you feel uncomfortable. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.
Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:22 Strategic Patience in Marketing07:29 Persistent Engagement with C-Suite11:40 Analytics: From Panic to Purpose16:55 Communicating Complexity in Tech Marketing20:06 "Always-On Branding Strategy"21:51 "People Build Lasting Business Bonds"26:24 "Maximize Post Exposure"28:19 Managing Marketing Expectations33:07 Project Management: Accountability Essentials36:18 "Essential Marketing Monitoring Tools"39:14 "Messaging's Role in Marketing Success"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities.
Inspired to push back against gendered ageism, Stella Fosse began writing vivid, sexy stories about older women inspired by an article by a 50-year-old romance writer in the New York Times that pushed her to challenge industry norms that favored younger characters. Her involvement in a local writing series called "Dirty Old Women," where women over 50 read erotic stories to live audiences, further solidified her mission. Through her experiences in online dating in her 60s and meeting her partner at 62, Stella drew inspiration for her novels, including her first book, "Brilliant, Charming Bastard," and her later works centered on older women. Stella Fosse spent many years as a technical writer in biotechnology, managing a demanding career while raising her four children. Upon retiring, she pursued her passion for storytelling. Stella continues to empower and encourage women over 50 to share their vibrant stories and creativity through her books, workshops, and blog. What You Will Hear in This Episode: 01:17 Stella's Journey 05:28 Writing Workshops and Books 15:53 Pandemic and Creativity 18:33 Challenges of Writing and Marketing 21:35 Support and Community 30:15 Upcoming Projects Quotes “The key, I think, is to find the creativity within the marketing and publicity process.” “I'm in my seventies now and when you've lived as long as I have, there is an awful lot of material to” draw from. “It's up to the woman to decide how she embraces and uses her own sexuality.” “If she can see it, she can be it.” “We're all unique and freeing ourselves to step out of the box and enjoy life is truly badass.” Mentioned: www.stellafosse.com Substack Instagram Facebook Linkedin eConnect with Bonnie Substack Newsletter: Own Your Ambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon: If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review 8/19/2025
This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer's recent rebrand, their go-to-market strategies, and the importance of social and influencer marketing. Key Takeaways:Awareness and creating memory structures for customers helps build a moat around your brand. Don't underestimate the power of a strong PR flywheel. Once it gets going, it has an outsized impact. Long-term partnerships are the way to go with influencers. Fewer, bigger, better is a more strategic and authentic approach. Quote: We're the fourth largest meat snack brand in the nation. Our awareness is not the fourth largest. It's lagging quite a bit behind. And so what I'm trying to do is really build that mental availability, build a big ownable, distinctive brand that creates those memory structures in our consumer's mind so that when they go to the store, when they go to Costco, they go to Sam's, they go to Target, they go to Walmart, they recognize and see us because we have a pretty successful business today, but people are buying the grass fed beef mini sticks. They haven't necessarily been buying the Country Archer or the Archer grass fed beef mini sticks. And we want to create a moat around our brand. We want to generate a lot of that stickiness. Episode Timestamps: *(05:46) The Trust Tree: Being scrappy with social and influencer*(23:09) The Playbook: Leading a strategic rebrand*(45:43) Quick Hits: Andrew's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Andrew on LinkedInLearn more about Archer Meat SnacksLearn more about Caspian Studios
In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective SEO content must quickly establish relevance, deliver key information, and create engagement hooks to prevent single-page visits and bounces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textIn this compelling episode of Navigating the Customer Experience, we are joined by global hospitality executive, author, and social entrepreneur Carmen Vlasceanu. With over 25 years of experience in hospitality, aviation, catering, and cruise industries, Carmen shares her remarkable journey from growing up in communist Romania to becoming a transformative leader in customer experience and organizational growth. She holds advanced degrees in Revenue Management, International Business, and Marketing, and is also the founder of Angels-Wings.org, a nonprofit dedicated to supporting underprivileged children with food, clothing, and education.Carmen's latest endeavor is her book, Dare to C.A.R.E: Unlock Your Potential to Transform Your Life, Well-Being and Customer Experience. The book presents the C.A.R.E. Model, which stands for Connection, Authenticity, Reengineering, and Evolution. It offers a humanistic framework that empowers individuals and organizations to align purpose with service delivery—moving beyond transactional interactions to deeply meaningful customer engagement.The conversation explores the multi-layered value of the book—both as inspirational reading and a practical workbook. Carmen explains how Dare to C.A.R.E is filled with bullet-point strategies that help individuals rediscover purpose, boost mental wellness, and reconnect with their natural strengths. For leaders and managers, it provides applicable tools to enhance team cohesion, foster authentic communication, and build a purpose-driven work culture. The goal is simple yet profound: when individuals thrive, organizations—and by extension, customers—thrive too.While the book draws heavily from Carmen's hospitality background, it transcends industries. Whether you're in banking, retail, pharma, or any customer-facing sector, the lessons in Dare to C.A.R.E are universal. Carmen emphasizes that customer experience today is everyone's business, not just that of the hospitality sectorWhen asked about a single word that organizations should focus on for the latter half of 2025, Carmen shares three: Resilience, Purpose, and Legacy. These values are the backbone of not just business success, but meaningful human impact. She quotes, “The day you plant the seed is not the day you eat the fruit,” encouraging listeners to invest long-term in values that matter.A deeply spiritual person, Carmen credits the Bible as her most indispensable daily tool, using it for both personal inspiration and professional grounding. She believes that every act of kindness, however small, can ignite lasting change—be it for a colleague, customer, or community member.As for books that shaped her worldview, she highlights "Soar!: Building Your Vision from the Ground Up" by T.D. Jakes, a guide that emphasizes perseverance, vision, and service to others. She believes that in a world increasingly marked by division, it's crucial to focus on shared humanity and collective growth.Carmen also shares her excitement about her ongoing projects, including the Global Hospitality and Maritime Leaders platform—offering mentoring, coaching, and personalized training for professionals seeking growth or career pivots. In tandem, her nonprofit Angels-Wings continues to expand its impact, giving hope and practical support to vulnerable children and families.She closes with a powerful reminder that “Daring to care” isn't just a slogan—it's a call to action. When we align who we are with what we do, and when organizations operate from a place of purpose, transformation happens—not just in metrics, but in lives.Connect with Carmen:Website:
What if your grand opening sprint is the very thing burning out your team and killing your momentum? Aaron Hovivian shares the proven strategy his team uses to launch drive-thru coffee shops, run high-impact sprints, and avoid chaos. Whether you're a franchisee or founder, this episode breaks down the full blueprint—from planning to execution—with real stories and hard-won lessons. ⏱️ Timestamps: 00:00 – Why sprints can burn out your team 01:40 – What Aaron's fractional COO team actually does 03:48 – How short-term contracts empower clients 05:17 – From vision to grand opening: how to break it down 07:02 – The difference between annual plans and sprints 08:52 – Grand opening vs. sprint: where things get real 10:25 – Marketing sprints and digital product launches 12:57 – Common launch week mistakes 16:30 – The dark side of “always sprinting” 28:34 – Why building a strong third tier is key 40:38 – The biggest mistake founders make during sprints Connect with Erik Van Horn:
The Efficient Advisor: Tactical Business Advice for Financial Planners
Running a thriving financial advisory firm sounds like the dream, but what happens when success outpaces your systems? In this episode, Jessica Cole, CFP®, ChFC®, founder of Synergy Wealth Partners, shares her journey of leading a booming advisory business with over $200 million AUM — and hitting a breaking point. With too many clients, no clear processes, and team members constantly asking “what do I do now?”, Jessica turned to group coaching to bring structure and sanity to her fast-growing practice. She gets candid about imposter syndrome, burnout, and how leaning into her Ideal Client Avatar changed everything.Here's what you'll learn in this episode:How a “successful but messy” firm can still fall short without the right systemsWhy identifying your Ideal Client Avatar (ICA) is a total game changerTips for prioritizing implementation when you're too busy to do it allThe importance of an intro call before discovery meetings — and how it saved time and energyHow being part of a pod (small peer group) helps normalize struggle and create connectionThis conversation is packed with honesty, humor, and tactical insight. Whether you're new to the business or scaling rapidly, you'll walk away feeling seen — and armed with ideas to build smarter.Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
After 25 years in clinical mental health and neuropsychology, Dr. Caroline Leaf recognized that many patients needed fast, actionable tools, not just long-term therapy, to manage stress, anxiety, and overwhelm. This insight led to her new book, Help in a Hurry, which offers science-backed techniques for real-time self-healing and mindset control. In this episode, Caroline shares immediate, practical strategies to unlock mental wellness in moments of high stress and overwhelm. In this episode, Hala and Caroline will discuss: (00:00) Introduction (02:25) Self-Healing in 63 Seconds (11:46) Understanding the Mind-Brain-Body Connection (18:59) How Mental Wellness Impacts Physical Health (23:51) Why AI Can Never Match Human Consciousness (29:36) The Inspiration Behind Writing Help in a Hurry (34:35) Reframing the Mindset Around Mental Health Labels (45:13) Understanding and Managing Thinking Patterns (49:48) Quick Techniques to Overcome Heavy Emotions (55:08) Building a Personal Brand and Family Business Dr. Caroline Leaf is a bestselling author, clinical neuroscientist, and host of the award-winning podcast The Dr. Leaf Show. With over four decades of experience studying the mind-brain connection, her work has transformed how millions manage their thoughts, brain health, and behaviors. Her latest book, Help in a Hurry, provides science-backed strategies for immediate mental health relief and long-term psychological wellness. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting Airbnb - Find a co-host at airbnb.com/host Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting Framer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: YAP E114 with Dr. Caroline Leaf: youngandprofiting.co/ToxicThoughts Caroline's Book, Help in a Hurry: bit.ly/HelpInaHurry Caroline's Book, Cleaning Up Your Mental Mess: bit.ly/Mental_Mess Caroline's Podcast, The Dr. Leaf Show: bit.ly/DrLeaf-apple Caroline's Instagram: instagram.com/drcarolineleaf Caroline's Webpage: drleaf.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Productivity, Life Balance, Positivity, Happiness, Sleep, Diet
In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he's now building Hampton, a thriving community for entrepreneurs at scale. Key Highlights: How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades Sam's story shows that you don't need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you're interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you've been searching for! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
If you're a real estate pro who wants to grow your income, generate more leads, and build trust with clients before you even meet them, this is your playbook. Krista Mashore grew her business from zero to $67M in 7.5 years by mastering one critical skill: Marketing. But not just any marketing, positioning yourself as the go-to expert in your community. In this video, Krista breaks down how to dominate your market with value-based content, attract high-quality leads, build trust through the 7-11-4 principle, and win clients before they even walk through the door. Learn how to leverage video, social media, and omnipresent branding to convert leads like a pro even during market downturns. If you want more referrals, more visibility, and long-term growth, it all starts here. Watch now and market like a ninja! #realestatemarketing #kristamashore #realestatetips #getmoreleads #realestatebranding #videomarketing #realestatecoaching #localbusinessgrowth #referralsystem #one2manymarketing #positioningexpert #realtorbranding
Ivan Zhao joins Joubin Mirzadegan on Grit to break down how the company's minimalist design became a strategic edge in a world overwhelmed by bloated software. He shares why the AI agent still hasn't arrived, and how Notion's modular approach might be the closest thing to making it real.Guest: Ivan Zhao, co-founder and CEO of NotionMentioned in this episode: Fuzzy Khosrowshahi, Airbnb, Sequoia Capital, Linear, Figma, Apple, Things, Microsoft, BMW, Lumiere, The Beatles, The Rolling Stones, Eric Clapton, Rippling, Matt MacInnis, Inkling, Steve Jobs, Douglas Engelbart, Alan Kay, Bill Gates, OpenAI ChatGPT, Y Combinator, Andrej Karpathy, Toby Schachman, Simon Last, Spotify, SlackConnect with Ivan ZhaoXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins
Welcome back to Who Are These Guys? - where the sarcasm flows like traffic on the LIE and the wisdom is as questionable as a $1 slice at 3 a.m.In this episode, Jesse, Jon, and Kurt break down the single dumbest way to clean a Jeep (spoiler: it involves a garden hose and a complete lack of common sense). From failed parenting hacks to the dark underbelly of soda, and a deep philosophical dive into why Diet Coke might outlive us all - it's another classic mix of chaos, comedy, and unsolicited life lessons.We also bet cold hard cash on who notices a camera change first, confess our driving sins (knee driving, anyone?), and debate whether sobriety is harder than dodging potholes in Queens. Coldplay concert scandals get the full WATG? treatment too - like TMZ, but with a Brooklyn accent. Warning: This episode may cause excessive laughter, nostalgic guilt, and spontaneous trips to Wendy's - even if you're listening from the DR. ⏰ TIMESTAMPS[00:00] A Great Idea Unfolds[01:55] Carpet Cleaning and Dave Matthews[05:30] Parenting Challenges and Lessons[26:34] Driving Adventures and Fast Food[32:54] Personal Reflections on Drinking[38:17] The Human Condition and Societal Pressures[43:21] Public Shaming and Its Consequences[55:55] Marketing and Addiction[58:47] Non-Alcoholic Beers in Movies[01:03:55] Final Thoughts and Reflections
John Dwyer started his career in the retail marketing world, working with major brands and becoming a National Marketing Manager in his twenties. He later launched his own agency, where he built a name for creating bold, direct-response campaigns that delivered serious results. He's now the founder of The Institute of Wow, best known for developing the Wow Strategy, a proven formula that helps businesses attract more customers using irresistible offers and clever incentives. His approach is all about cutting through the noise and getting real, measurable outcomes. Today, John helps business owners across industries grow fast with his plug-and-play marketing systems and “Wow Injection Packages,” giving even small businesses access to big-impact strategies without huge budgets.
Many practitioners are stuck in a cycle of burnout - overbooked with back-to-back client sessions, working 50+ hour weeks, and still feeling unclear about their direction. In this episode, we explore why the traditional session-based model isn't sustainable, and how the solution lies in building a streamlined, high-impact signature program.You'll learn how narrowing your niche, creating a clear step-by-step methodology, and simplifying your offer can reduce overwhelm, attract better-fit clients, and deliver better results - without running yourself into the ground.In this episode we cover:Personal Experience with Unsustainable Business Model (00:57)Problems with Traditional Client-Based Models (02:29)Client Service Issues with Session-Based Model (06:39)Transition to Package Model Benefits and Limitations (09:08)Signature Program Solution (11:42)Unique Methodology Development (14:34)Marketing and Sales Advantages (18:18)Client Experience Improvements (19:42) Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
What if letting go was the secret to leveling up?This week, I'm sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50
How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn't cut it for ongoing, high-energy performance.Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you'll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose!What You'll Learn in This Episode:The crucial difference between intrinsic and extrinsic motivation (and why you need both.)Proven tactics like gamification, role rotation, and celebrating progress (not just outcomes.)How to reframe rejection and keep spirits high during persistent outreach.The process of anchoring activities to your team's personal sense of purpose.Why setting micro-goals and visualizing impact can transform marketing results.The importance of tangible targets and layering immediate with delayed rewards.Preventing burnout while sustaining consistent ground marketing activity.Morning mental priming rituals that set your team's tone for the whole day.How to build a motivation system, not just one-off hype.Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team's motivation now!Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollmentHost: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/Join this podcast's Facebook Group: The Dental Marketer SocietyLove the Podcast? Let Us Know How We're Doing on Apple Podcasts!
Want to close more high-ticket sales on LinkedIn? Start by learning from my recent (and colossal!) sales failure.
How does hospitality affect every interaction we have with residents? Tune in to hear Frederick Zarrilli, President and CEO of Senior Living Hospitality, give us the answer. From storytelling to paying attention to the little things, this episode is full of practical insights.Produced by Solinity Marketing.This episode was recorded at the NHI Music City Symposium. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.
SummaryIn this week's episode of Startup Junkies, program director of ARise, Kris Adams, joins hosts Daniel Koonce, Caleb Talley, and Jeff Amerine to shine a spotlight on the ARise program—a dynamic support system for tech and tech-enabled startups in Arkansas. ARise, short for Arkansas Innovators, Startups, and Entrepreneurs, delivers a unique approach by offering long-term support beyond the standard accelerator window, ensuring startups always have access to resources.Kris shares how ARise is designed to be accessible for companies at any stage, from high school students tinkering with ideas to serial entrepreneurs developing scalable ventures. The program offers one-on-one coaching, access to capital, navigation through state and federal incentives, and connections with a vast network of subject matter experts. These experts cover everything from legal and marketing to deep tech specialties like AI, biotech, and cybersecurity.What sets ARise apart is its flexibility; the program is industry-agnostic and can support everything from advanced manufacturing to SaaS startups and even tech-infused, e-commerce companies. For those unsure if they qualify, the ARise team is just an onboarding call away to help walk through the fit. Kris also details ARise's commitment to growing the Arkansas entrepreneurial ecosystem, with plans for increasing program reach, gathering critical data, and fostering innovation statewide. If you're a tech entrepreneur, no matter your age or stage, ARise is ready to help you scale your vision for free!Show Notes(00:00) Introduction(06:05) ARise's Coaching and Capital Access Resources(10:40) Scaling Challenges for Tech Companies(16:17) Trends in Marketing, Legal, and Capital(19:54) Arkansas's Capital Scan Initiative(22:21) AI-Assisted Business Insights(26:29) Closing ThoughtsLinksDaniel KoonceCaleb TalleyJeff AmerineStartup JunkieStartup Junkie YouTubeKris AdamsARise
Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Free vs. Paid Podcast Hosting Platforms - A Strategic Business Guide (SEO Sundays) with SEO Expert, Favour Obasi-ike, MBA, MS.Looking for insights on free versus paid podcast hosting platforms? Favour Obasi-ike, with six years of experience using free platforms like Spotify for Creators (formerly Anchor.fm), explains the benefits and drawbacks of each option. He emphasizes the importance of owning one's RSS feed and understanding analytics for monetization, detailing his recent switch to a paid platform, Art19 by Amazon, for better data and ad control. The discussion also touches on broader business principles, including consistent content creation and community building, suggesting a strategic progression from free to paid hosting as a podcast grows.FAQs about this episodeWhat is the main distinction between free and paid podcast hosting platforms?The core difference between free and paid podcast hosting platforms lies in the level of control, data access, and monetization opportunities they offer. While free platforms like Spotify for Podcasters (formerly Anchor.fm) are excellent for starting and building an audience due to their accessibility and ease of use, they often come with limitations on analytics, character limits for descriptions, and control over advertising. Paid platforms, on the other hand, provide more comprehensive analytics, greater control over ad placements (including the ability to approve or reject brands), better distribution tools, and increased potential for monetization, allowing podcasters to scale their operations and potentially generate more income.Why is owning your RSS feed crucial for podcasters?Owning your RSS (Really Simple Syndication) feed is paramount because it acts as your podcast's unique identification code and intellectual property. It's akin to having the title to your car or your social security number – it signifies ownership and control. The RSS feed is what allows your podcast to be distributed across various platforms like Apple Podcasts, Amazon Music, Spotify, and more. Without direct control over your RSS feed, you might face significant challenges if you decide to switch hosting platforms, as it could be tied to an email address or account you don't fully control, hindering your ability to migrate your content and audience seamlessly.What are the key benefits of transitioning from a free to a paid podcast hosting platform?The transition from a free to a paid podcast hosting platform offers several significant benefits, primarily centered around enhanced control, data, and monetization. Paid platforms typically provide:Comprehensive Analytics: Access to detailed data about listeners, downloads, and geographical reach, allowing for better audience understanding and informed content strategy.Monetization Control: The ability to implement programmatic ads, host-read ads, and baked-in ads, with some platforms (like Art19) offering the unique advantage of approving or rejecting specific brands for advertising.Increased Visibility and Reach: While free platforms offer distribution, paid platforms can provide more robust tools for maximizing reach and ensuring content is optimized for various directories.Professionalism and Scaling: Moving to a paid service often signifies a commitment to professional growth and provides the infrastructure needed to scale the podcast as a business, fostering long-term sustainability and impact.What challenges might a podcaster face when using a free hosting platform like Spotify for Podcasters (Anchor.fm)?Despite its advantages for beginners, Spotify for Podcasters (Anchor.fm) presents several limitations when compared to paid alternatives. Favour Obasi-ike highlights:Limited Analytics: The dashboard may only show a fraction (e.g., 10-15%) of the actual download and listener data, making it difficult to accurately assess audience engagement and growth.Character Limits: Restrictions on the length of podcast descriptions (e.g., 600 characters on desktop vs. 4,000 on mobile) can hinder SEO efforts and the ability to include comprehensive keywords and information.Lack of Ad Control: Free platforms generally do not allow podcasters to approve or reject specific brands for programmatic ads, meaning you have less control over the type of advertisements associated with your content.Data Migration Issues: While not explicitly a "challenge" of the free platform itself, Favour Obasi-ike notes that when moving to a new platform, historical data often cannot be transferred, requiring a fresh start on analytics.How can podcasters effectively monetize their content?Podcasters can monetize their content through various advertising models:Programmatic Ads: These are automated advertisements inserted into the podcast episodes, often without direct control over the specific brands or content of the ads.Host-Read Ads: The podcaster reads the advertisement themselves, integrating it seamlessly into the episode. This typically involves a script provided by the advertiser and offers a more personal touch.Baked-In Ads: These are advertisements that are permanently embedded into the audio file of the podcast, meaning they will be heard by all listeners regardless of when they download or stream the episode. Paid hosting platforms can facilitate these monetization avenues, with some, like Art19, offering granular control over which brands can advertise on your show, aligning advertisements with the podcast's genre and audience.What is Favour Obasi-ike's personal experience and recommendation regarding free vs. paid podcast hosting?Favour Obasi-ike, having consistently podcasted for six years on a free platform (Spotify for Podcasters/Anchor.fm) before transitioning to a paid service (Art19 by Amazon), advocates for starting with a free platform. This approach allows podcasters to build a relationship with their audience, establish a community, and understand the fundamentals of content creation without initial financial commitment. His decision to switch to a paid platform after reaching 550+ episodes and streaming in 151 countries was primarily driven by the need for comprehensive analytics and greater control over monetization and brand partnerships. He recommends making the move to paid hosting when it aligns with your business goals and the need for deeper insights and control becomes apparent, emphasizing that it doesn't have to take six years like his journey.Beyond hosting, what are other crucial elements for a successful podcast and online presence?A successful podcast and robust online presence extend beyond just hosting platforms. Favour Obasi-ike emphasizes several critical elements:Consistency: Regularly publishing episodes builds audience expectation and loyalty.Building Community: Fostering a relationship with listeners creates engagement and a dedicated following.Intellectual Property Ownership: Protecting your content, branding, and RSS feed is vital for long-term control and scalability.Diversified Online Presence: Having a website, an email list, and a core product/service ensures that you maintain direct connection with your audience, even if social media platforms become unavailable. This creates a resilient business model independent of third-party platforms.Strategic Distribution: Submitting your RSS feed to all relevant podcast directories (Apple Podcasts, Amazon Music, iHeart Radio, Pandora, LinkedIn, etc.) maximizes reach and discoverability.SEO Optimization: Utilizing keywords, clear descriptions, and understanding how search works within podcasting platforms is essential for attracting new listeners.How does the concept of "levels of wealth" relate to the discussion of podcasting platforms?Favour Obasi-ike introduces "10 levels of wealth" to provide a broader context for why podcasters might consider their platform choices. The analogy suggests that just as individuals aim to progress through levels of financial wealth, businesses (including podcasts) should strategically plan their growth and impact. By understanding the capabilities and limitations of free versus paid platforms, podcasters can make informed decisions that align with their long-term goals for influence, income, and community impact. The idea is to move beyond mere survival (level 1) to a point where the podcast can generate significant value, offer greater control, and expand its reach and influence, mirroring the progression through wealth levels. The underlying message is that strategic choices in hosting platforms can contribute to the overall "wealth" and success of a podcast business.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics are losing effectiveness, and how editorial intuition can be developed through data analysis and experimentation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marketing isn't one-size-fits-all—and trying to force it can lead to stress, burnout, and frustrated clients.In this episode, Whitney Lee sits down with marketing strategist Lauren Peachie for a candid conversation about what really goes into building strong client relationships and marketing systems that actually work. Lauren shares her journey through the industry, the lessons she's learned about strategy, communication, and why flexibility is one of the most underrated skills in marketing.You'll hear about:How to navigate tricky client expectations with confidenceWhy a rigid proposal might be hurting your resultsThe power of perspective—and how to meet clients where they areWhat it means to truly guide a client, not just “do marketing” for themIf you've ever felt caught between a client's vision and what you know is right—this one will hit home.---------Visit Lauren's WebsiteConnect with Lauren on Instagram---------Connect with Whitney on Instagram Connect with Whitney on LinkedIn
Worried your career break in UX has made you unemployable? Let's talk about what's actually holding you back.In this episode, Sarah tackles a concern she hears constantly: “Did my career break ruin my chances of getting hired in UX?” Whether you took time off for caregiving, burnout, travel, or health, this episode will help you stop spiraling and start focusing on what really matters, your story.You'll learn the 3 strategies every UX job seeker needs (Design, Marketing, Sales), how to tell if you're missing one, and why the story you're telling about your break matters more than the break itself.What You'll Learn in This Episode:✔️ Why your break isn't the problem—but your story might be✔️ What “terminal uniqueness” is and how it keeps you stuck✔️ The 3-part strategy you need to get hired (and how to know what's missing)✔️ How to shift from self-doubt to clarity in your job search✔️ Why visibility and connection matter more than perfection✔️ How to rebuild your momentum with intention—not burnoutTimestamps:00:38 The Impact of Career Breaks on UX Careers00:56 The Importance of Your Personal Story in Job Searches01:22 Addressing Career Break Concerns03:37 LinkedIn's Career Break Feature05:28 Three Essential Strategies for UX Candidates09:53 Identifying Gaps in Your Job Search Strategies12:23 Building and Leveraging Professional Relationships16:51 Final Thoughts and Workshop Invitation18:35 Conclusion and Additional Resources⭐ Support the show! Leave a rating on Spotify or a review on Apple Podcasts to help more UX professionals find this podcast.
What happens when you stop measuring productivity by how fast you reply to emails and start focusing on what actually moves the needle? In this eye-opening episode, Mike is joined by tech-savvy marketing powerhouse, podcaster, and Forbes contributor, Rebecca Shaddix, who's here to blow up everything you thought you knew about getting stuff done. Together, they tear into productivity by breaking down the art of reclaiming your time (yes, even those micro in-between moments), and explore how to stay sharp in a world obsessed with constant motion. But that's only the beginning. From building marketing strategies that actually work (hint: it starts with asking the right questions) to using AI without becoming a robot yourself, Rebecca shares bold insights, real talk, and battle-tested advice for entrepreneurs and teams navigating hypergrowth, burnout, and the messy middle of innovation. Fast-paced, practical, and packed with “why didn't I think of that?” moments—this is the episode your calendar absolutely needs. IN THIS EPISODE: ➡️ The Importance of Setting Boundaries ➡️ Balancing Creativity and Data in Marketing ➡️ Understanding Customer Feedback ➡️ Leveraging AI in Your Business
Un médecin devenu youtuber, un développeur qui encaisse 3 millions sans équipe, une barmaid qui devient reine du coaching…Dans cette nouvelle mini-série Solo Nation Stories, je te raconte les vraies histoires derrière les succès des plus gros solopreneurs du monde.Des parcours étonnants, des décisions radicales, et surtout : des stratégies que tu peux adapter à ton business.Tu découvriras :
Scott Sutter, the newest member of the Turnkey Podcast team, is bringing digital marketing to the toolkit of our agency.Scott comes from the world of performance content marketing, focusing on the data and insights we can pull from each episode to learn how to grow and expand the reach of what a podcast can do for a business.Having spent close to 10 years focused on digital sales and marketing, Scott's addition to our team is helping us level up our own reach, as well as the reach of our clients.Connect with Scott Sutter:Website: https://www.creatingapodcast.com/ LinkedIn: https://www.linkedin.com/in/scott-sutter-04914993/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152
In Episode 88 of the Digital Velocity Podcast, Erik Martinez sits down with David LaCombe, Chief Marketing Officer at Imperatives Delivered, to unpack what truly effective marketing leadership looks like in today's fast-moving digital landscape. From his unique start as a paramedic to his rise as a go-to-market strategist, David shares insights that challenge conventional thinking around marketing strategy, technology, and team development. This episode dives deep into how purpose-driven businesses can align vision and execution, why marketing leaders must demonstrate causation (not just correlation), and how artificial intelligence can accelerate—not replace—critical thinking. David also offers a powerful reminder: “Be effective before you're efficient. Because scaling something broken just gives you more broken.” Whether you're a Direct-to-Consumer (DTC) brand leader, startup founder, or part of a marketing agency navigating client pressure and internal change, you'll learn: How to embed critical thinking and measurable impact into your marketing team The difference between experimenting with AI and operationalizing it with purpose Strategies to balance innovation with day-to-day execution—without losing focus Why clarity of vision, shared conviction, and constant communication are the keys to organizational transformation Packed with practical advice and deep reflection, this episode helps marketers and executives rethink what leadership means in an AI-enabled, outcomes-driven business world.
Send us a textJoin us on Average Joe Finances as our guest Mike Ivany to discuss his diverse background in law, marketing, finance, and investment. Mike Ivany shares his journey from working at Homeland Security to starting a law practice, diving into marketing, and ultimately working in finance and alternative investing. The conversation delves into the dynamics of the AI market, the future of companies like TikTok, SpaceX, and ByteDance, and how AI is reshaping investment strategies.In this episode:Learn how pre-IPO and private market investing gives accredited investors access to high-growth companies before they go public.Discover why the ongoing AI talent battle reshapes technology investing and creates unique opportunities.Understand the critical role of fees, liquidity constraints, and risk assessment when entering private investments.Explore how platforms like Upmarket democratize alternative assets, lowering barriers for accredited investors.And so much more!Key Moments:00:55 Guest Introduction: Mike Ivancie01:28 Mike Ivancie's Background and Career Journey02:42 Transition to Marketing and Finance03:19 Current Role and Market Trends05:55 AI and Private Markets Discussion11:40 Impact of AI on Investing16:31 Introduction to Upmarket23:08 Understanding Private Market Investments23:47 Pre-IPO Investment Checklist24:21 Accredited Investor Qualifications27:12 Popular Pre-IPO Companies29:31 Employee Liquidity in Private Companies32:35 Final Round: Financial Wisdom42:39 Final Thoughts and ResourcesFind Mike IvancieWebsite: https://www.upmarket.co/ LinkedIn: https://www.linkedin.com/in/ivancie/ Average Joe Finances®All of our social media links and more: https://averagejoefinances.com/linksAbout Mike: https://mikecavaggioni.comShow Notes add-on continued here: https://averagejoefinances.com/show-notes/*DISCLAIMER* https://averagejoefinances.com/disclaimerSee our full episode transcripts here: https://podcast.averagejoefinances.com/episodesSupport the show
For episode 564 of the BlockHash Podcast, host Brandon Zemp is joined by Debbie Soon, Author of Digital Mavericks and Head of Marketing for Privy.Debbie leads marketing at Privy, where they're making true digital ownership seamless from day one. Their infrastructure empowers developers to build apps on crypto rails without sacrificing UX, trust, or control – bringing the next billion users onchain. ⏳ Timestamps: (0:00) Introduction(0:33) Who is Debbie Soon?(2:24) New Book “Digital Mavericks”(5:24) What is Privy?(7:44) State of Crypto market today(10:46) Stablecoins(13:35) RAPID FIRE SESSION
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms like LinkedIn. It's here now, and it's changing how marketing teams work from the ground up. Daniel shares his firsthand experiments with ChatGPT Agent, from connecting it to Canva to create and publish carousel posts, to testing its ability to analyse his entire LinkedIn history and recommend strategies for future content. While the possibilities are jaw-dropping, the hosts also explore the risks, security concerns, talent pipeline challenges, and the long-term implications for marketing roles. In this episode, you'll learn: What agent-based AI really is and why it's different from traditional AI chat tools How ChatGPT Agent combines deep research, web browsing, and autonomous task execution Real-world test cases, from generating content to posting directly on LinkedIn Why prompt quality and structure are more important than ever The security and compliance risks of connecting agents to business systems How agent-driven automation could replace many junior marketing tasks Why agility and learning culture are now critical for businesses to survive disruption The ethical and strategic questions marketers need to face around job design and human oversight The discussion goes beyond technology to look at the human side of digital marketing. Daniel and Ciaran debate the future of junior roles, how companies can avoid gutting their talent pipelines, and why brands that lean into humanity, creativity, and trust may stand out in an AI-driven landscape. Key Takeaways: ChatGPT Agent is a genuine step change, going from AI that suggests, to AI that does. Marketing teams can gain huge efficiency, but must double-check outputs and guard against overreliance. Security is now a critical concern, as agents gain access to business-critical systems. Junior marketing roles are at risk, companies must balance efficiency with long-term talent growth. Building an agile learning culture is the best defence against AI disruption.
Un médecin devenu youtuber, un développeur qui encaisse 3 millions sans équipe, une barmaid qui devient reine du coaching…Dans cette nouvelle mini-série Solo Nation Stories, je te raconte les vraies histoires derrière les succès des plus gros solopreneurs du monde.Des parcours étonnants, des décisions radicales, et surtout : des stratégies que tu peux adapter à ton business.Tu découvriras :
Do you feel broke, even when your finances say otherwise? Or maybe you've been spending like you've already “made it”—but your bank account hasn't caught up? That distorted perception has a name: money dysmorphia. In this first episode of our special three-part series, I've partnered with Backbone, a national coalition of credit unions, to explore how emotional and psychological misperceptions around money are impacting millions of Americans—especially Millennials and Gen Z. Our guest is Nicole Andrushko, VP of Marketing at Westerra Credit Union, who's on the frontlines of financial storytelling and education. Nicole unpacks how social media, comparison culture, and pressure to hit traditional milestones are warping our self-perception—and how credit unions are stepping in to help people see the truth of their financial health and take confident steps forward. You'll walk away with: A clear understanding of what money dysmorphia is and how to spot it in yourself or others The real reason high-achieving, financially stable people still feel “behind” How credit unions are uniquely equipped to help people shift their mindset Simple, habit-based ways to start repairing your relationship with money Why emotional support is just as critical as financial tools in combating distorted financial thinking Keep up with everything Everyone's Talkin' Money by following us on Instagram. If you loved what you heard, give us a 5 Star review on your favorite podcast app and be sure to like and follow the show so you never miss an episode! Thank you to our sponsors! Policygenius - Head to policygenius.com to compare free life insurance quotes from top companies and see how much you could save. Ava - Help build your credit score with Meetava.com. Use promo code: Money Learn more about your ad choices. Visit megaphone.fm/adchoices
Watch the YouTube version of this episode HEREAre you a law firm owner who is looking for tips on how to run a good business? In this episode of The Guild Live Show, host Tyson Mutrux shares key takeaways from a New York City mastermind event with attorneys from diverse firms and practice areas. Tyson discusses the “identity crisis” firm owners face when delegating, strategies for handling toxic staff, and innovative ways to package premium legal services.Many law firm owners struggle with identity crises when navigating the legal space, while also being a business owner. This can stem from a range of things. One of the issues is delegation. If a firm owner delegates to many tasks away from themselves, decisions can be made with no input whatsoever, which can make an individual feel like their role at the firm is unimportant. If these feelings persist, it is time to dial things in and take a little more control back. You can also use it as an opportunity to put your focus into other things.Delivering packaged services is a great way to streamline services and provide clients with a great deal. There are a few different ways to do this, such as packaging services that have a flat rate or packaging contingency services. It is important to understand what you provide and what aspects of your firm can be packaged together. Maybe it is best to package together services that are popular for your firm or packaging services for first time clients.Take a listen to learn more!03:24 Law Firm Owner Identity Crisis 06:18 Dealing with Toxic Staff 10:14 Packaging Premium Legal Services 12:13 Team Dynamics with Multiple Firm Members 13:14 Imposter Syndrome and Growth Fears14:20 Transitioning Out and Selling a Law Firm17:03 Managing Family Dynamics in Small Firms 21:13 Hesitancy to Hire and Overcoming BarriersTune in to today's episode and checkout the full show notes here.
Here's my interview with Tom Emrich, founder and editor-in-chief of Remix Reality, XR Product leader, Community Builder, Journalist, & Investor, that was conducted on Wednesday, June 11, 2025 at Augmented World Expo in Long Beach, CA. This is part 2 of 2 of my conversations with Emrich, you can see part 1 from 2018 here. See more context in the rough transcript below. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality
Here's my interview with Ori Inbar, co-founder at Super Ventures and Augmented World Expo, that was conducted on Friday, June 2, 2023 at Augmented World Expo in Santa Clara, CA. See more context in the rough transcript below. This AWE Past and Present series represents 41 interviews and 24.5 hours of coverage from AWE 2025 as well as past enterprise XR conferences gatherings from 2018-2025 and should hopefully give a good overview of some of the current trends and discussions happening within the industry. #1590: AWE Past and Present: Ori Inbar on the Founding of Augmented World Expo to Cultivate the XR Community #1591: Sonya Haskins' Journey to Head of Programming at Augmented World Expo #1592: Highlights of AWE 2025 from Head of Programming Sonya Haskins #1593: From Military to Enterprise VR Training with Mass Virtual on Spatial Learning #1594: Part 1: Rylan Pozniak-Daniels' Journey into XR Development (2019) #1595: Part 2: Rylan Pozniak-Daniels' Journey into XR Development (2025) #1596: Engage XR's Virtual Concert as Experiential Advertising for their Immersive Learning Platform (2023) #1597: Educator Vasilisa Glauser on Using VR for Twice Exceptional Students #1598: Part 1: Immersive Data Visualization with BadVR's Suzanne Borders (2018) #1599: Part 2: Immersive Data Visualization with BadVR's Suzanne Borders (2021) #1600: Part 1: Jason Marsh on Telling Data Stories with Flow Immersive (2018) #1601: Part 2: Jason Marsh on Telling Data Stories with Flow Immersive (2019) #1602: Part 3: Jason Marsh on Telling Data Stories with Flow Immersive (2025) #1603: Spatial Analytics with Cognitive3D's Tony Bevilacqua (2023) #1604: Investing in Female Founders with WXR Fund's Amy LaMeyer + Immersive Music Highlights (2019) #1605: Rapid Prototyping in VR with ShapesXR + 2021 Launch with CEO Inga Petryaevskaya #1606: Weekly Meetups in VR with XR Women Founder Karen Alexander #1607: 2023 XR Women Innovation Award Winner Deirdre V. Lyons on Immersive Theater #1608: AWE Hall of Famer Brenda Laurel on "Computers as Theater" Book, Ethics, and VR for Ecological Thinking #1609: Framework for Personalized, Responsive XR Stories with Narrative Futurist Joshua Rubin #1610: Scouting XR & AI Infrastructure Trends with Nokia's Leslie Shannon #1611: Socratic Debate on Future of AI & XR from AWE 2025 Panel #1612: AWE Hall of Famer Gregory Panos's Journey into VR: Identity, Body Capture, and Virtual Immortalization #1613: VR Content Creator Matteo311 on the State of VR Gaming #1614: Story Behind "Escape Artist" 2024 Polys WebXR Awards Winner #1615: Viverse's WebXR Plublishing Strategy with James C. Kane & "In Tirol" Game #1616: Founding Story of Two Bit Circus Micro-Amusement Park with Brent Bushnell & Eric Gradman (2018) #1617: Dream Park: Using MR in Public Spaces to Create Downloadable Theme Parks with Brent Bushnell & Aidan Wolf #1618: Producing Live Sports for Cosm's Immersive Dome with Ryan Cole #1619: Deploying Snap Spectacles in Verse Immersive AR LBE with Enklu's Ray Kallmeyer #1620: Snap's Head of Hardware Scott Myers on Spectacles Announcements & Ecosystem Update #1621: Karl Guttag's Technical Deep-Dive and Analysis of Consumer XR Displays and LCoS (2023) #1622: Qualcomm's 2023 AWE Announcements for Snapdragon Spaces Ecosystem #1623: Qualcomm's 2025 AWE Announcements and Android XR Partnerships with Ziad Asghar #1624: Tom Emrich's State of AR in 2018 #1625: Tom Emrich's "The Next Dimension" Book on AR for Marketing & Business Growth #1626: New Spatial Entities OpenXR Extension to Scan, Detect, & Track Planes with Khronos Group President Neil Trevett #1627: Part 1: Caitlin Krause on Bringing Mindfulness Practices into VR (2019) #1628: Part 2: Caitlin Krause on "Digital Wellbeing" Theory and Practice with XR & AI (2025) #1629: Niantic Spatial is Building an AI-Powered Map with Snap for AR Glasses & AI Agents
Unlock the key to scaling success in real estate investing with Jason Cook! In this episode of the REI Mastermind Network, Jason shares his incredible journey from corporate sales to building a thriving business—and reveals the strategies every real estate investor must know to scale efficiently. Whether you're managing multifamily assets or growing an investment portfolio, this conversation is packed with actionable insights.
The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.
Starting a business in New York City means relentless hustle, fierce competition, and zero margin for error. Jamila and Ali Wright, Adriana Carrig, Cyndi Ramirez-Fulton, and Becky Lin knew this well and were ready to put in the work. But when the pandemic hit and the world shut down, they had to pivot to scale. In this live panel, hosted by Hala Taha at the iconic Apple Store in Soho, these founders share how they leveraged digital tools, storytelling, and community-building to transform their local startups into thriving businesses. In this episode, Hala and the Panelists will discuss: (00:00) Introduction (06:18) The Spark Behind Their Business Journey (11:10) How New York City Shaped Their Business Growth (18:43) The Impact of COVID-19 on Their Business Model (26:16) The Power of Storytelling in Entrepreneurship (29:25) Strategies for Building Engaged Online Communities (34:55) Leveraging Apple Products for Business Success (40:12) Personal Habits and Key Entrepreneurship Lessons Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple Hala's Agency, YAP Media: yapmedia.com Little Words Project by Adriana Carrig: littlewordsproject.com Chillhouse by Cyndi Ramirez-Fulton: chillhouse.com Brooklyn Tea by Jamila and Ali Wright: brooklyntea.com Lin and Daughters by Becky Lin: linanddaughters.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking