Podcasts about WordPress

Another week, and we're bringing you the latest WordPress news from the last seven days. I'm with Jess Frick, Rob Cairns. This episode covers the latest WordPress news, including updates to the Block Editor, the future of neglected blocks, and the launch of the Abilities API. The panel discusses what it takes to succeed as a WordPress plugin vendor, Divi's ongoing popularity and development, and changes ahead for WordCamp US, including a more interactive Contributor Day. They debate the state and future of WP Tavern and the challenges of maintaining independent journalism in WordPress. Other highlights include plugin repository issues, the importance of authentic marketing, and opportunities for community involvement in accessibility and development teams.

In the Summer of 2020, I made a huge decision…to sell my agency In Transit Studios and go full-time into web design online education.In this episode, I'm reflecting (5 years later) and sharing some lessons learned on the things I would do again and things I'd do differently.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/391

This week I Talk About What's Worth Learning Today? [powerpress]

Toby Cryns is the owner of TheMightyMo.com, a WordPress agency in Minneapolis MN.

In this episode of Cache Up, host Michelle Frechette chats with Miriam Schwab, Head of WordPress at Elementor, about the company's latest innovations. They discuss new products like the Image Optimizer, Site Mailer, Ally accessibility plugin, and Angie, Elementor's AI assistant. Miriam shares insights on Elementor's codebase revamp for better performance, the company's commitment to accessibility, and the growing role of AI in WordPress. The conversation also highlights Elementor's community involvement, especially at WordCamp US, and the expanding availability of their tools beyond just Elementor users.Top Takeaways:Elementor Expands Beyond Page Building: Elementor is rapidly evolving beyond its roots as a page builder, expanding into a full suite of standalone tools that serve broader WordPress needs. These include utilities like Site Mailer for email deliverability, Image Optimizer for performance, Ally for accessibility, and the soon-to-launch AI assistant Angie. Importantly, many of these tools work independently of Elementor, making them accessible to all WordPress users regardless of their chosen builder.AI Integration is Shaping the Future of Elementor: A major focus for Elementor is integrating AI to streamline website creation and management. From Site Planner, which generates a full website structure from a prompt, to Ally's AI-powered accessibility fixes, and Angie's promise of automating time-consuming tasks, Elementor is positioning AI as a core part of the WordPress user experience. This not only increases efficiency but helps WordPress remain competitive and user-friendly in an AI-driven era.Performance and Speed Take Center Stage with Version 4: Elementor is addressing long-standing concerns about performance by refactoring its aging codebase. Version 4 (V4) of the page builder brings improvements in speed, cleaner code, and better development workflows. This overhaul is designed to benefit both end users, who will see faster websites, and developers, who will gain the ability to deploy new features more quickly and cleanly.Mentioned in the Show:ElementorW3TechsImage OptimizerAllySite Planner AngieWP Accessibility DayUnderrepresented in Tech

This Podcast Is Episode 640, And It's About How To Build Systems That Support Your Construction Business Turning the 3 Pillars—Marketing, Accounting, and Production—Into Repeatable Routines(without adding more work) You've done the hard part—you're running a construction business, getting jobs, and turning out quality work. Perhaps you've even begun to refine your marketing, job costing, and project delivery strategies, thanks to the three pillars we've discussed: Attracting the Right Jobs, Controlling the Money, and Delivering Projects Profitably. But here's the next step that will take your business from reactive to reliable, from "just getting by" to scaling sustainably: You need systems. Not paperwork piles. Not more apps. Just smart, repeatable steps that make your business more efficient—even if you're still a one-person show. As construction bookkeeping specialists, we help contractors every day who are great at swinging hammers but are overwhelmed by admin. This post will show you how to build simple systems around your existing workflow, so you can run your business more smoothly, make better decisions, and free up your time. What Is a "System" Anyway? A system is simply a repeatable process that occurs consistently without requiring you to reinvent the wheel each time. It could be: A checklist An automation A template A recurring habit Or a combination of all of the above The goal is predictability—so your business can function smoothly whether you're at a job site or taking a day off (yes, that's allowed!). Why Small Construction Businesses Need Systems You might be thinking, "I'm not a big company—I don't need systems." But the truth is, you need them even more. Why? Because without systems: Every invoice is different Every client interaction takes extra effort You forgot to track your hours or materials You lose receipts or miss billing for change orders You're constantly reacting instead of planning The right systems save you time, reduce stress, and increase your profitability. And they don't have to be complicated. System #1: A Simple Lead-to-Job Process The Problem: You get an inquiry, scribble notes on paper, forget to follow up, or lose track of what was discussed. Sound familiar? The System: Create a basic lead intake form (Google Form, CRM tool, or paper checklist) Pre-qualify leads with a few standard questions: Project type, location, timeline, budget Save all client information in one place (e.g., Google Sheet, Notion, Trello). Use a standard estimate template so every quote includes: Scope Pricing Timeline Payment terms Send a welcome email template after a job is accepted (include next steps, policies, and what to expect) Bookkeeper's Tip: Keeping track of leads and estimates helps you compare projected vs. actual profits, so you can learn which jobs are truly worth your time. System #2: A Weekly Money Routine The Problem: You're too busy to check the books, so you don't know if you're making or losing money until tax time. The System: Set aside 30–60 minutes each week to review your finances: Reconcile transactions (or send to your bookkeeper) Check outstanding invoices Follow up on late payments Log hours worked and materials used (by job) Review your cash flow forecast for the next two weeks Even if you outsource the bookkeeping, your weekly check-in keeps you in control. Make it part of your Friday routine, just like packing up your tools. Bookkeeper's Tip: We can set up automated reports to send you a cash flow summary, job costing update, or overdue invoice list via email each week—no extra work on your end. System #3: Job Costing and Change Order Tracking The Problem: You think you're making money on jobs, but in the end, you can't say for sure, and you might've given away work for free. The System: Use a spreadsheet or job costing software (like QuickBooks Projects or Buildertrend) Track: Labor (hours × rate) Materials (receipts, delivery invoices) Subcontractors Permits, rentals, and other direct costs Add a simple change order log to each job file Description, date, price, status (pending/approved) Get approval before starting extra work   Bookkeeper's Tip: When you track jobs this way, we can help you compare estimated vs. actual costs and margins—so your future quotes get sharper and more profitable. System #4: Project Timeline & Client Communication The Problem: Clients get anxious when they don't hear from you, and scope creep happens when there's no clear plan. The System: Break each project into 3–5 major phases (demo, framing, finish work, etc.) Assign rough start/end dates Use a whiteboard, app, or calendar to stay on track Send weekly updates to clients (template email or quick text summary) "Here's what we completed this week… Here's what's next…" Bookkeeper's Tip: When jobs stay on schedule, you're more likely to invoice on time and get paid faster, which improves your cash flow. System #5: Receipts, Invoices, and Tax Readiness The Problem: You have a shoebox full of receipts and scramble to find documents when tax season rolls around. The System: Use a digital system like Dext, Hubdoc, or even a shared Dropbox folder Snap photos of receipts as you go—tag them with the project name Save estimates, signed contracts, and change orders in organized folders Send invoices promptly at milestones (use progress billing templates) Review reports monthly with your bookkeeper (Profit & Loss, Job Profitability, etc.) Bookkeeper's Tip: With clean books and digital records, tax time is painless—and you'll never miss a deduction. The Myth of "More Work" The biggest myth about systems is that they add more to your plate. In reality, they save you time and stress by preventing confusion, wasted effort, and missed revenue. Stop rewriting the same emails Stop digging for info buried in texts Stop guessing at prices or costs Stop forgetting to bill for work you did With systems in place, your business becomes predictable, profitable, and easier to manage—even as you grow. Ready to Systemize Your Construction Business? You don't have to figure this all out on your own. As construction bookkeeping specialists, we help small contractors establish and maintain systems that align with their workflow. Whether it's: Automating job costing Simplifying invoicing Organizing digital receipts Reviewing job margins Or building custom templates We'll help you take the guesswork out of your money—and give you back control of your time. Let's identify one or two areas in your business where a system could save you hours (and dollars) every week. You build homes. We'll help you build the business behind them. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting, located in Lynnwood, WA. She holds a Bachelor's Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.

On a brand new Fresh Fright review, the whole gang is back to talk Zach Cregger's follow-up to Barbarian, WEAPONS.    Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful!

Zander was the executive director of The Long Now Foundation, dedicated to long term thinking. He also helped build their library, a book club for the end of the world, with all the titles we would want to rebuild civilization, if needed. He is one of the brains behind the 10,000-Year Clock, designed to tick off the years, and chime the centuries. He's now co-creating the future of the web at Automattic. He and his team are bringing a library to Black Rock City, to the World's Fair pavilion under The Man. It's a refreshing opposite. Like his theme camp inside a refrigerator truck NOT being hot, this library is about NOT being burnt. It's an ephemeral manual for civilization. We the participants will choose what books to save from burning.Zander shares stories on the effects of books, websites, and rituals, as well as Burning Man's past, present, and future.This episode is on YouTube here.rosefutures.comBRC Honoraria Art (Burning Man Journal)A group for those who want to participate (Facebook)https://longnow.orgA Pavilion for Tomorrow Today (Burning Man Journal)wikipedia.org/Clock_of_the_Long_NowKevin Kelly: Optimists Create the Future (Burning Man LIVE)Photo by Brendon Hall LIVE.BURNINGMAN.ORG

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. 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In this episode, Nathan Wrigley chats with Dave Gray about his journey transitioning from a corporate career to running his own WordPress focused business. Dave discusses his decision to create utility plugins like Administrator Toolkit and Nag Me Not, aimed at helping freelancers and site maintainers manage client sites more effectively. He also talks about his other projects like Launch That Website, demonstrating his focus on small, purposeful tools rather than all in one solutions. The conversation covers the challenges of deciding which features to add, building a product ecosystem, and balancing work-life as an entrepreneur. If you're managing client sites, building WordPress plugins, or looking for ways to make your WordPress admin life simpler and more secure, this episode is for you.

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The WELSTech summer tips and tricks keep coming with this week's rundown of church marketing ideas courtesy of Grace Ungemach. Set a goal and see what changes may take place in your outreach efforts. Sallie's got new hardware, Martin has a new Inbox, and WELS Intersections is talking about church communication guidelines. You don't want […]

Eine Website in Zeiten von Social Media und KI? Für viele klingt das überflüssig. Johannes Mairhofer sagt: Doch, sie ist wichtiger denn je. Warum, das erklärt er in dieser Folge. Johannes ist nicht nur Webprofi, Podcaster und WordPress-Fan, sondern auch jemand, der den radikalen Neustart gewagt hat: Während der Pandemie hat er seine Fotoausrüstung verkauft, ist von München nach Hamburg geradelt und hat sich voll auf WordPress konzentriert. Seitdem unterstützt er Selbstständige und Unternehmen dabei, ihre digitale Präsenz aufzubauen ohne Technik-Drama. In dieser Folge erfährst du: • Wer heute (wirklich) noch eine Website braucht und wer nicht • Warum du dir eine eigene Domain sichern solltest, selbst ohne Website • Wieso du dich nicht auf die Goodwill-Laune großer Plattformen verlassen solltest • Wie Johannes von LinkedIn Audio zum eigenen Podcast kam • Was die häufigsten Fehler bei WordPress-Seiten sind und wie du sie vermeidest • Die 3 wichtigsten Fragen, bevor du mit deiner Website startest • Warum Backups keine Option, sondern Pflicht sind Diese Folge ist ein bisschen nerdig, aber genau richtig für dich, wenn du gerade überlegst, ob (oder wie) du eine Website brauchst, du schon eine hast und umziehen willst oder dir technische Fragen rund um WordPress den Schlaf rauben.

Maxwell Ivey shares his knowledge and years of experience through writing, speaking, consulting, and podcasting. #podcasting #podmatch #MaxwellIvey====================Join Podmatch ⁠⁠ https://www.joinpodmatch.com/roy⁠Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ https://bio.link/podcaster ⁠====================Bio of Maxwell IveyMaxwell, known as the blind blogger, has been educating people about the need for accessibility since building his first website brokering used amusement park & carnival rides in 2007. Back then accessibility was so nonexistent that he had to teach hismelf to code html just to get online. He believes those early challenges help him show empathy towards the challenges for designers & developers trying to be more inclusive. He shares his knowledge and years of experience through writing, speaking, consulting, and podcasting. And he believes that accessibility isn't just the right thing to do but it is in everyone's best interest. What we Discussed: 00:15 Who is Maxwell Ivey 01:15 Ensure that you capture a massive audience of those with a Disability05:20 Using your Hearing to know who a person is08:00 How did he learn HTML wile Blind11:20 When did the Blind Blogger Start14:15 Why he started to Write a Book17:35 How did he get started as a Blind Podcaster20:00 How the recording Planforms have changed and easier now22:10 Overcome the Fear to Start a Podcast28:10 You can make mistakes podcasting28:50 Issues with Podmatic30:35 Why Blubrry served him well33:00 Make the Name that lets listeners know what its about34:45 How Podmatch has disability access38:05 The Cool thing about accessability40:15 Is Wordpress accessible43:10 Ways to test your website46:50 An offer to review your wedsite to see if it is accessible47:20 When Platforms make too many changes52:50 The Blind Experience I took my son to54:00 His experience with Ai 56:00 Technology he uses for his daily tasksHow to Contact Maxwell Iveyhttps://theaccessibilityadvantage.com/ linkedin.com/in/maxwelliveyfacebook.com/maxwelliveyhttps://www.youtube.com/user/midwaymarketplaceinstagram.com/TheBlindBloggerx.com/maxwelliveyhttps://www.pinterest.com/maxwellivey/___________________

Color My Leads – https://www.marketingsharks.com/color-my-leads-turn-plr-coloring-pages-into-lead-capture-machines/Imagine this:A visitor lands on your blog. Instead of a generic pop-up, they see a fun coloring activity. They spend the next five minutes happily coloring, creating something of their own. To save their masterpiece, they gladly enter their email.You haven't just gained a subscriber; you've gained an engaged fan who will remember you.Frequently Asked QuestionsDoes this work with any WordPress site?Yes, as long as you're using a self-hosted WordPress site (not WordPress.com, Wix, or Squarespace), you can install and use the plugin.Do I need to create my own coloring pages?Not at all! You can use any PLR coloring pages, public domain artwork, or line art you have the rights to use.

Send us a text! (Your number stays private)You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don't even remember installing? I've been there too. But after managing a dozen WordPress sites for my own business, I've figured out exactly which plugins are worth using and which ones just slow things down. In this episode, I'm sharing the five plugins I always install and why they're non-negotiable for things like security, SEO, performance, and overall peace of mind.These tools are doing some serious behind-the-scenes work, from protecting your site from hacks to improving your search rankings and speeding up your pages. I'm also sharing my favorite drag-and-drop builder, why image compression matters more than you think, and the plugin I built myself to make daily backups and updates effortless. And if keeping up with all of this sounds like one more thing on your already-full plate, don't worry, my WordPress Care Plan covers it all, with a team that's got your back 24/7!Links & Resources:WordPress Care PlanRankMathImagifySolid SecurityElementorEpisode 104, 11 Best WooCommerce Plugins: What to Install and What to SkipEpisode 141, Website Spring Cleaning: Improve Website Performance, Security, and Sales in 30 MinutesFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode159 Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

In a recent episode of The Charity Charge Show, guest host Grayson Harris sat down with Angela Blake, Senior Product Manager at GiveWP, to explore the future of nonprofit fundraising tools. With a background in WordPress product development and a passion for empowering mission-driven organizations, Angela shared how GiveWP is shaping the way nonprofits build communities, manage donors, and scale their impact—all from within their WordPress website.Whether you're a local food pantry or a national nonprofit network, this episode is packed with actionable insights on leveraging technology to fundraise smarter, build recurring revenue, and deepen donor relationships.TakeawaysAngela transitioned from GoDaddy to GiveWP to support nonprofits.GiveWP offers a comprehensive suite of fundraising tools for nonprofits.Customization options in GiveWP enhance donor engagement.Nonprofits are increasingly relying on community support for funding.GiveWP integrates with various external systems for donor management.The onboarding process for nonprofits is user-friendly and supportive.Large organizations need interconnected systems for data management.GiveWP supports multiple languages and currencies for global reach.Recurring donations are vital for nonprofit financial health.Effective communication is key to building community support.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

This week I'm joined by Mark Westguard, Jesse Friedman, Marc Benzakein. We cover the upcoming WordPress 6.9 release, including new features like enhanced site editing, improved template management, block-level visibility, and built-in AI integration. The panel also discusses the declining activity in WordPress testing, the evolving WordPress admin redesign, and the importance of owning your online influence in a world dominated by third-party platforms. News about the upcoming WordCamp US, Automatic's 20-year milestone, gatekeeping in the WP creator community, and the impact of AI on documentation and workflows round out the episode.

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsOptimize Bing AI search by following SEO guidelines.What should I do if my domain host doesn't support Wordpress sites?Is there any impact on Local SEO from the June 2025 core update?Is there an updated list of trigger words that cause Google Posts to fail?How do I do video verification if I have a Service Area Business?What should I do if Google denies relevant business categories for my GBP?Is having products on Law Firm listings helpful?Will sharing my ChatGPT chat potentially help with SEO?Has the visibility on car dealerships been affected since AI mode was introduced?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

In this episode, Adam talks to Miriam and Amy about contributing to WordPress, sharing insights on how companies and individuals can support the open-source project effectively.

In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe's satirical project, the iGaming Bullshit Generator.

In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint. **Key Takeaways:** 1. WordPress offers customizable options for building and managing websites. 2. Front-end page builders like Elementor simplify website updates for non-tech users. 3. Regular website maintenance is crucial to avoid errors and security issues. 4. SEO is essential for enhancing visibility; understanding search intent is key. 5. Owning your website and email list is vital for controlling your online presence.   https://littlebiz.com.au @‌littlebizfoundations on FB & Insta https://au.pinterest.com/littlebizfoundations/ https://www.linkedin.com/company/littlebiz

We're winding down the summer with yet another horror movie, and this week Justin & B-Ratty talk the new boy horror dramedy starring Alison Brie and Dave Franco, TOGETHER! Will this go down as the most tense horror movie of the year? Listen in to hear our thoughts.  Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful!

If there's one word that can sum up where the industry of web design is right now in the age of Ai, I'd say it's “uncertainty.”But uncertainty doesn't have to be bad. I love talking to people who are excited and optimistic about the road ahead and one of those folks is Web Designer Pro member Antwaun Williams (goes by A-T)A-T is an early adopter of all tech, and when I got a chance to sit down with him in person at our recent WDP CON 2025 event, I learned just how in-the-know he is with things like:Where Ai is today in the design industryThe different types of Ai available (agents vs chats vs ideation, etc)How to prompt any Ai tool to get the most out of itWhat Ai tools are best for certain tasksAnd what web designers can be excited about in the age of AiWe have a great, 101 style breakdown of Ai as a whole in this one and honestly, I felt much more at ease after learning more about Ai from A-T. Hope it helps you as well!Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/390

Leah Garcia is the Founder & CEO of NULASTIN®, the first beauty brand to commercialize elastin-based haircare. With a background as a professional athlete and award-winning media personality, Leah brings a performance mindset to DTC brand building, combining storytelling, product innovation, and operational grit.Before launching NULASTIN, Leah built a successful career in broadcast journalism and sports media, covering professional bull riding for CBS and competing internationally in mountain biking. That same tenacity shows up in how she scaled NULASTIN to $17.5M in revenue before hiring her first employee, bootstrapping the brand through direct response marketing, Indiegogo campaigns, and scrappy user-generated content.Leah shares why she shifted from a crowded skincare category to focus on brows and lashes, how “less polished” creative outperformed high-production assets, and why authenticity still drives her best-performing ads. She also breaks down her product development process, the metrics she tracks most closely, and how she's approaching influencer and affiliate marketing now that the brand has scaled.Whether she's explaining why awkward websites sometimes convert better or why prestige branding can alienate loyal buyers, Leah offers a no-BS look at building a beauty brand that lasts without relying on glossy tactics or VC backing.In This Conversation We Discuss:[00:43] Intro[01:20] Launching niche beauty products with clear focus[02:00] Identifying a personal need in the market[03:20] Investing early in a science-backed idea[04:30] Taking control after early business loss[05:36] Accepting risk when investing your own money[06:53] Bootstrapping with decks, debt, and side hustles[09:22] Trusting instinct over validation frameworks[10:38] Learning from regulatory arrogance[12:55] Leveraging infomercial skills for DTC[14:46] Episode Sponsors: Electric Eye, Heatmap & Zamp[18:43] Focusing early on user generated content[20:42] Understanding the tradeoffs of premium branding[22:30] Selling before customers hit the website[23:20] Learning from infomercial-driven growth[27:29] Blending legacy service with modern techResources:Subscribe to Honest Ecommerce on YoutubeElastin-based hair and skincare nulastin.com/Follow Leah Garcia linkedin.com/in/leah-garcia-592988Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week I Talk About Hitting The Business Plateau & 4 Ways To Fix It [powerpress]

Movie Miss and (former co-host) Nikki Flixx are joined by special guest and 1980's movie fan Krash Kristi to discuss the 1987 "turkey" Summer School starring Mark Harmon, Kirstie Alley and Robin Thomas. *SPOILERS DUH!* At the time this episode was recorded, you can WATCH SUMMER SCHOOL HERE: pay streaming on Amazon Prime or to rent through Paramount TV on your local cable provider.We're also on YouTube, Apple, Goodpods, Pandora, Amazon & Audible and ko-fi.com/letstalkturkeysA proud member of the Prescribed Film Podcast network #PFPNPlease take a moment to rate & review the show! Be part of our fun bad movie conversations (We Want To Interact With You and Hear Your Thoughts!) by following both our facebook discussion group and our official page Let's Talk Turkeys, on Instagram at letstalkturkeys (all one word), email us directly at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠letstalkturkeys@yahoo.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, we're on X (Twitter) @gobblepodcast, Bluesky @letstalkturkeys and check us out on Wordpress at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://letstalkturkeys150469722.wordpress.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Movie Miss on IG at movie_miss & Slasher*COVER ART by: Dave Carruthers*

Make a Logo on FiverrLast Updated on August 4, 2025 3:55 pm by Jeffrey Powers ChatGPT is a great tool for developers looking to speed up their workflow in coding, especially when it comes to building WordPress plugins. This AI coding assistant is a great way to get a code going, however, the experience isn't […] The post Hidden Roadblocks of Building WordPress Plugins with ChatGPT appeared first on Geekazine.

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the evolving landscape of marketing strategies. The conversation also touches on the value of SEO and the need for agencies to adapt their pricing models to reflect the true worth of their services.Takeaways:Navigating client relationships can be challenging, especially when price becomes a deciding factor.Expertise should be valued over cheaper alternatives, even if it means losing a client.Ethics play a crucial role in how agencies handle client cancellations and refunds.SEO strategies must align with client expectations to avoid negative feedback.The value of results should be prioritized over the processes used to achieve them.Discipline is essential for maintaining motivation in agency work.Community engagement can lead to unexpected opportunities and connections.Agencies must adapt their marketing strategies to attract the “right” clients.Understanding the market perception of pricing can help agencies position themselves effectively. ★ Support this podcast ★

Today on The Natural Birth Podcast we have JennaJenna is a stay-at-home mom of two who finds joy in motherhood, creativity, and the beauty of everyday life. With an English degree and a passion for writing, she explores themes of romance, faith, and family through poetry and storytelling. She hopes to one day publish her poetry and create short films that bring her words to life. When she's not writing, she enjoys reading, exercising, and spending time outdoors with her family and two dogs. Through her work, she seeks to inspire and connect with others on the journey of motherhood and beyond. You can find her on WordPress at findingmatrescence.wordpress.comToday she shares her two birth stories. One a hospital birth after navigating prodromal labour and coached pushing with her baby aspirating meconium (or so she was told) to a her dream birth that she had visualized - a day time home water birth.Here are Jenna's pearls of wisdom for you.Want to work with Anna or join The Sacred Birth Worker Mentorship?Find Anna's Website, about her Mentorship & How to Work with Her, as well as all Links & Resources she mentions in the episode here:⁠ www.sacredbirthinternational.com/links-podcast

In this episode of Get It Seen: The Simplest Way to Accessible Design host Michelle Frechette and typography expert Piccia Neri discuss the vital role of typography in web accessibility. They explore how factors like font choice, size, alignment, kerning, and style impact readability and legibility for all users, including those with visual or neurological differences. The conversation highlights common pitfalls—such as using all caps, centered text, or decorative fonts—and offers practical tips for creating accessible, user-friendly content. Real-world examples underscore how thoughtful typography can improve user experience and even boost website conversions. The episode concludes with a preview of next week's focus on color and contrast.Top Takeaways:Typography Is More Than Just Fonts — It's a Core Element of Accessibility: Typography includes not only font choices but also layout, spacing, alignment, font weight, size, line height, tracking, and visual hierarchy. These elements together shape how readable and legible text is, directly affecting accessibility and user experience.Readability and Legibility Are Different, and Both Matter: Legibility is about how easily individual letters can be distinguished (e.g., clear letterforms, avoiding imposter letters like I/l/1). Readability refers to how easily blocks of text can be read and understood (e.g., proper line length, avoiding full justification, using appropriate spacing). Both need to be considered when designing for diverse users, including those with dyslexia or visual impairments.Alignment Strongly Impacts Usability and Conversion: Left-aligned text is significantly easier to read, especially online. Centered or poorly aligned text disrupts the reader's visual flow and can make content inaccessible.There Are No Universally "Perfect" Accessible Typefaces: Recommendations like "use sans-serif fonts" or “Arial is accessible” are oversimplified. Accessibility depends on how the typeface is used, whether it distinguishes similar characters clearly (e.g., capital I vs. lowercase L), and whether it's appropriate for your audience. Typefaces like Atkinson Hyperlegible are designed with accessibility in mind, but even these aren't universally preferred.Mentioned in the Show:Don't Make Me Think Book By Steve KrugAtkinson HyperlegibleSöhne Klim Type Foundry National Klim Type FoundryJosef AlbersAccessible typeface checklist – free resourceAccessible Typography 101 course – 30% discount code: PODCAST30Better Accessibility Through Typography Masterclass – 30% discount code: PODCAST30

Welcome to the latest episode of our Ranking Tarantino Series, where each month we unveil The Church's official Top 5 rankings in a number of Tarantinoverse related categories. This month we will be ranking the Top 5 Quentin Tarantino Roles from the Tarantinoverse. Joining me for this discussion are Frank Hannen (Bachata Talk & Aventura's World Podcasts) and Neal Damiano (Top 10 Film Website). So grab yourself a tasty burger, wrap your lips around a nice cold drink and enjoy the fucking show!Frank Hannen:Follow Bachata Talk on the shows Socials:Facebook, Instagram & Twitter: @bachatatalkListen to the Bachata Talk Podcast: https://podcasts.apple.com/us/podcast/bachata-talk/id1626371650Follow Aventura's World on the shows Socials:Facebook, Instagram & Twitter: @aventurapodcastListen to the Aventura's World: https://podcasts.apple.com/us/podcast/aventuras-world/id1733891852Neal Damiano:Follow him on his socials:Facebook: @Neal.DamianoInstagram: @Neal_Damiano_Twitter/X: @Nealreviews1Neal's reviews for and Top 10 lists on Top 10 Films website: https://www.top10films.co.uk/contributors/neal-damiano/Neal's reviews on Word Press: ⁠⁠⁠⁠nealreviews1.wordpress.comBecome a member of The Church of Tarantino: Follow us on our socials: Facebook / Instagram / Threads / Blue Sky & Letterboxd: @ChurchOfQTPodEmail: TheChurchOfTarantino@gmail.comWe're also on the Rabbit Hole Podcast Network: https://rabbitholepodcasts.com/the-church-of-tarantino/

In this WP Builds episode, Nathan Wrigley talks with Matt Schwartz, founder of CheckView, a SaaS platform designed to automate testing of WordPress forms and WooCommerce checkouts. Matt explains how CheckView helps agencies and site owners ensure forms work properly by simulating real user interactions, catching issues before customers do. They discuss features, supported plugins, integration challenges with security tools like Cloudflare, and how automated monitoring can prevent lost sales or leads due to unnoticed form failures. The episode also touches on pricing, agency use cases, and CheckView's expanding roadmap. If you've ever experienced the embarrassment, or financial consequences, of a broken form or silent checkout failure, or if you're simply looking for ways to make your processes more bulletproof and client-friendly, you'll definitely want to tune in.

Send us a textDon't stay stuck in negative energy! Alex and Carol celebrate the breakdown, as it means the breakthrough is right around the corner. 

Google has brought AI Overviews to explain lyrics its users search for. We expect results to be interesting, if not enlightening. Meanwhile, AI Overviews and AI Mode are now live in the UK. There are a couple WordPress vulnerabilities to warn listeners about, Open AI launches "Study Mode", Signing bonuses and huge contracts for AI superstars skyrocket a tiny few into elite athlete pay levels. More issues with vibe coding, this time sort of uncomfortably close to home, more of how everything old is new again when it comes to how AI and search work together, a reiteration from another Google spokesperson that good SEO gets the goods in AI result sets, Google AI Mode expands user tools, and lots, lots more. Hey Google, what did they mean when they wrote, "Lord I was born a can of spam, trying to make a living and get out of this damn can?"Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Nathan Wrigley talks with Mariya Moeva from Google about Site Kit, Google's official WordPress plugin. Mariya shares her journey from studying classical Japanese literature to leading SiteKit's development, emphasising its goal of making Google tools accessible and easy for WordPress users. They discuss how Site Kit integrates services like Analytics and Search Console, its popularity, support structure, recent features like Reader Revenue Manager, and future plans including more actionable insights for site owners. Mariya also highlights Google's motivation to support the open web and WordPress community. If you've ever felt overwhelmed by analytics dashboards, or are looking for ways to make data more practical and valuable inside WordPress, this episode is for you.

Andy Crestodina, co-founder and CMO of Orbit Media, joins to break down actionable strategies for SEO, content marketing, and AI-powered website optimization. Learn why Google ranks web pages (not websites), how to use AI Persona prompts for conversion rate optimization, and proven tips for content gap analysis and audience research. Andy shares practical advice on WordPress, GA4 reporting, scaling content without a big ad budget, and using tools like ChatGPT and Gemini to sharpen your digital marketing workflow. Subscribe for weekly episodes focused on digital marketing tactics, tools, and strategies to grow your business.

Today, Jules takes another trip down memory lane, revisiting a gem from the Fearless Practice archives. In this encore episode, Jules talks to Michael Sorsdahl about the new CCPA revised ethics case book.  You can find the show notes to the original episode here. Connect with me: Instagram Website  Resources Mentioned and Useful Links: Liv Noël Dakkak: Niching With Your Passion in Private Practice | ep 171 Sign up for my free e-course on How to Start an Online Canadian Private Practice Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn  

This Week in WordPress #342, titled "AI is Lit," dives deep into the rapid integration of AI into the WordPress ecosystem. Nathan Wrigley, Michelle Frechette, Andrew Palmer, and Rob Cairns discuss new community initiatives like WP Includes Me and WP Trailbodies, recent accessibility improvements in WooCommerce, and upcoming events. The main focus is on the transformative impact of AI projects, such as the new Abilities API, agentic plugins, and tools from Elementor and Hostinger. The panel also explores the implications of AI on design, security, and content creation in the WordPress space.

In this episode of Cache Up, host Michelle Frechette chats with Clem Omotoso and Mary Baum about WordCamp Canada 2025. Clem, a newcomer to WordPress, shares his journey from student to event volunteer, while Mary, an experienced organizer, discusses the event's programming, community spirit, and accessibility. The conversation highlights the excitement around meeting fellow WordPress enthusiasts, the value of informal networking, and the unique features of the Ottawa venue. Listeners are encouraged to attend, volunteer, or sponsor, making WordCamp Canada 2025 a welcoming and memorable experience for all.Top Takeaways:WordCamp Canada Fosters Community and Welcomes Newcomers: Clem Omotosho's journey from student to WordCamp Canada volunteer highlights how welcoming and accessible the WordPress community is. With encouragement from experienced community members like Michelle and Mary, newcomers are not only embraced but quickly integrated into organizing teams and events. The spirit of connection, support, and shared learning was a central theme throughout the conversation.Hosting WordCamp on a College Campus Enhances Accessibility and Atmosphere: Returning to Carleton University in Ottawa, WordCamp Canada 2025 will benefit from a venue that naturally supports learning, accessibility, and social interaction. College campuses offer built-in amenities like classrooms, accessible pathways, and communal spaces, making them ideal for events focused on knowledge-sharing and community building.A Dual-Track Program Highlights WordPress's Future and Foundations: The 2025 event will feature two main speaker tracks: one focused on practical sessions for users, developers, and business owners, and another forward-looking track exploring topics like AI, the fediverse, and the future of the open web. With keynote speakers like Dave Winer and Evan (surname TBD), the program aims to engage both seasoned professionals and curious newcomers alike.Mentioned in the Show:WordCamp Canada

In the first episode of Publishing Flow, host Derek and Ash Shaw talk about how Figma transformed their WordPress workflow, enhancing design collaboration, client workflows, and even open-sourcing their design system.

Russia's flagship airline suffers a major cyberattack. U.S. insurance giant Allianz Life confirms the compromise of personal data belonging to most of its 1.4 million customers. A women's dating safety app spills the tea. NASCAR confirms a data breach. Researchers believe the newly emerged Chaos ransomware group may be a rebrand of BlackSuit. Over 200,000 WordPress sites remain vulnerable to account takeover attacks. Lawmakers introduce legislation to Stop AI Price Gouging and Wage Fixing. States band together to regulate data brokers. My Caveat cohost Ben Yelin explains the impending expiration of the Cybersecurity and Information Sharing Act. Expel missed the mark, but nails the apology. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today's guest is Ben Yelin from University of Maryland Center for Cyber Health and Hazard Strategies, and co-host on the Caveat podcast, on the impending expiration of the Cybersecurity and Information Sharing Act. If you enjoyed this conversation, head on over to the Caveat podcast to hear more from Ben. Selected Reading Russia's Aeroflot cancels flights after pro-Ukrainian hackers claim massive cyberattack (Reuters) Allianz Life says 'majority' of customers' personal data stolen in cyberattack (TechCrunch) Women Dating Safety App 'Tea' Breached, Users' IDs Posted to 4chan (404 Media) NASCAR Confirms Personal Information Stolen in Ransomware Attack (SecurityWeek) BlackSuit Ransomware Group Transitioning to 'Chaos' Amid Leak Site Seizure (SecurityWeek) Post SMTP plugin flaw exposes 200K WordPress sites to hijacking attacks (Bleeping Computer) Congress introduces bill to ban AI surveillance pricing (The Register) An inside look into how a coalition of state legislators plan to take on data brokers (The Record) An important update (and apology) on our PoisonSeed blog (Expel) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard the rumours that high-ticket is ☠️?Rumours they are, indeed.Clients are absolutely still investing in high-ticket design packages (both web and branding) that range from 5k, 10k, 20k, 30k +. And to learn about how to structure high-ticket packages and how to sell them, I'm pumped to bring Kenzi Green and Maris Burgett of thebriefcollective.com on the podcast!They work exclusively with brand and web designers to help offer and sell their high-ticket offers so they're a great resource to learn from about what's working (and selling) TODAY in high-ticket world.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/389

This week I Talk About The Great Pricing Debate: Charging for Ongoing Support in 2025 [powerpress]

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: from doing to teaching. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You'll Learn Why SEO isn't what you sell, it's what it gets your clients. The tax mistake that cost $10K (and what Pete did right). How to lead through chaos with perspective, not panic. Why timeless principles beat trendy tactics every time. How realness (not AI avatars) builds lasting trust. Key Takeaways Clients buy outcomes, not SEO jargon: Sell the lakehouse dream, not the traffic report. Tax mistakes can kill momentum. Hire experts early: A $10K bill could've derailed everything, but Pete owned it and leveled up his support team. Stay resilient when the storm hits: Business will test you. What keeps you going is clarity, not hustle. Tools change, principles don't: Focus on client results, clear communication, and solving problems—not shiny new platforms. Authenticity wins: Forget perfect video. Scrappy, honest content builds trust that converts. Sell what they need, not what you want to deliver: Pete got a client for life by solving a $0 “do not index” issue. That's value. What's the most unexpected challenge you've faced as an agency owner? How did you handle it when things went sideways? Agency life is full of curveballs, and the only way to keep your business alive is by maintaining perspective and resilience when the unexpected hits. Today's featured guest once thought he would lose all the progress he'd made with his agency when the state hit him with a surprise $10K sales tax bill he didn't even know existed. But now, he looks back and laughs, recognizing that getting through it came down to trusting the right professionals and staying the course. He firmly believes that keeping your business afloat for the long haul means remembering why clients hire you in the first place — and that focusing on the outcomes that matter is what builds trust and closes deals. Pete Kleinjan is the founder and owner of Tiger29, an SEO agency that helps local small businesses achieve their sales goals. His agency isn't a sprawling team of 50; it's a small, sharp crew focused on what small business clients actually care about: more phone calls, more leads, more sales. In this episode, we'll discuss: The real reason clients want SEO. A lesson on team + preparedness. Perspective & resilience when things go sideways.  Why you should focus on what won't change. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Real Reason Clients Want SEO (And Why We Overcomplicate It) Pete's first job right out of college was doing credit card collection. It was awful but it trained him in being on the phone multiple hours a day having difficult conversations, which led to his next job selling wheelchair-accessible vans. As a salesperson, he quickly realized the key to more sales wasn't grinding harder—it was getting more qualified leads. After he communicated his drive to help bring in more leads, the company's developer threw him a Wikipedia link to SEO, and Pete dove in, learned FTP, and started tweaking pages himself. That hands-on hunger turned into a full-fledged agency by 2009. It's a story he still tells prospects because he knows clients don't want SEO; they want what SEO brings. They want sales, the Cadillac, the lakehouse dream—not rankings or traffic screenshots, and leading with that terminology could just push them away. Pete urges agency owners to remember this because it speaks to what small business owners care about: “How do I get more of the customers I want?” When you lead with jargon, you lose your prospect. Lead with the transformation. The Unexpected $10K Sales Tax Bill (And a Lesson on Team + Preparedness) A couple of years into his agency, Pete received a letter from the state labeled “sales tax review” (not audit, but let's be real—it was an audit). Turns out, in South Dakota, consulting services are taxable, and the state decided local SEO link-building and citation placement fell under “taxable consulting.” This little “surprise” ended with Pete writing a $10,000 check to the state. For a moment, Pete considered fighting it and asked his attorney brother for advice. However, his brother put it in perspective for him: pay the $10K or pay a lawyer to sue and likely have the state fight you all the way to the Supreme Court. It wasn't fun, but it was the best decision for his peace of mind. For him, the big takeaway was: Hire a good bookkeeper and CPA who know your local tax nuances. You don't want to be the expert in tax law, just like your clients shouldn't have to be experts in SEO. Pete chose not to pass that bill back to his clients because it was his mistake, and it would be unfair. But it also taught him to be proactive in areas outside his zone of genius by building a team of experts who handle the boring (but crucial) details. Perspective and Resilience When Things Go Sideways Pete's tax story caused sleepless nights at the time, but looking back, he laughs about it. Because here's the hard truth about agency ownership: Money challenges, curveballs, and “surprise” bills are going to happen. Your ability to weather these storms without spiraling is what separates owners who build sustainable agencies from those who burn out. When you've been in the game long enough, you realize it's never all rainbows, and there's always something around the corner that could trip you up. But when you remember why you're in business—to build a life you love, not just a bigger agency—it becomes easier to shake off setbacks and focus on what matters: your health, your team, your freedom, and your ability to keep moving forward. Focus on What Won't Change In a recent interview, Jeff Bezos was asked about how he thought things would change in five years. His answer was that instead of obsessing over what will change, he prefers focusing on what won't change. No matter what, clients will always want results. They'll always want things on time. They'll always want problems solved by real humans who care. Whether you're using AI, TikTok or any other platform, those core truths will remain. We can often get distracted by tools and trends (AI, new social platforms, “the next algorithm hack”). But the tools in your box will change; your job—to deliver transformation to clients—will not. Build your business around timeless principles like clear communication, trust, and delivering results, and you'll outlast any trend. AI, Avatars, and Authenticity With the coming wave of AI avatars, deepfakes, and synthetic influencers, how should agency owners use these tools while maintaining authenticity? Yes, you could deploy an AI influencer for your agency, especially if you're camera-shy. But as Pete shared, their social media commandment #1 is “it has to be real.” Their scrappy videos may not be as polished as some big agencies, but they convert because they're authentic, quirky, and genuinely helpful. In a future where clients may question if what they see online is real, your authenticity will become your moat. Using AI should amplify your agency's personality, not replace it, so let your realness be your competitive advantage. Selling What Clients Need, Not What You Want to Sell A small business owner struggling for two years with a site that wouldn't show up on Google. Why? A simple “do not index” box was checked in WordPress. Everyone else was trying to pitch her a free “strategy call” (AKA sales call), but Pete charged for an SEO Power Hour, solved her problem immediately, and won her trust. The takeaway for Pete was that it's good he didn't default to “selling a new website” when a client came for SEO. Don't push a service because it's your highest margin offer. Sell what they actually need. When you do, you become their trusted advisor, not another expense they're trying to cut. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this podcast episode, host Michelle Frechette is interviewed by Macus Burnette to introduce "WP Trail Buddies," Michelle's initiative to help newcomers at large WordCamp events feel welcome and connected. The program pairs first-time attendees with experienced veterans for mentorship and support, easing anxiety and fostering community. Michelle shares her own WordCamp experiences, explains how the free, volunteer-driven project works, and discusses the broader importance of mentorship in the WordPress community. The conversation highlights the value of inclusion, friendship, and support, encouraging listeners to join and help make WordCamps more accessible for everyone.Top Takeaways:WP Trail Buddies Is a Volunteer-Led Mentorship Program: Michelle Frechette created WP Trail Buddies as a free, volunteer-based initiative to pair WordCamp veterans with newcomers to help them feel more comfortable at large flagship events like WordCamp US. The program is powered by free tools like Google Forms and WordPress.com, and even includes GDPR-compliant data practices. Although unsponsored, some organizations like Newfold have volunteered to provide swag like stickers and pins.The Focus Is on Flagship and Large WordCamps—for Now: Due to Michelle managing the project solo, WP Trail Buddies is currently limited to larger WordCamps (typically 250+ attendees). While open to expanding to other events in the future—like WordCamp Canada—the priority is on keeping things manageable and scalable. She's open to conversations with other camps that may want to adopt the model.WordCamps Are About Community and Belonging: Michelle emphasized how transformative WordCamps have been for her personally—from knowing no one at her first WordCamp Buffalo to attending nearly 100 events and mentoring others. She and Marcus both stressed that the true value of WordCamps lies in the friendships, mentorship, and support network built over time. Programs like Trail Buddies help foster this sense of inclusion from the start.Mentioned In The Show:WP Trail BuddiesWPIncludes.meThe WP World

Donata Stroink-Skillrud is an attorney licensed in Illinois, a Certified Information Privacy Professional, and President of Termageddon, a SaaS platform transforming how eCommerce businesses handle legal compliance. Built at the intersection of privacy law expertise and technology, Termageddon helps online businesses stay compliant with ever-changing privacy regulations, without needing a legal team.After years of working directly with contract law, consumer protection, and international privacy regulations, Donata saw firsthand how fragmented, outdated, and risky privacy compliance had become for Ecommerce websites. What started as manual legal work soon evolved into an automated solution that identifies which privacy laws apply to a business and generates up-to-date, accurate website policies in minutes—not weeks.Donata brings a legal insider's perspective to the realities of online selling, breaking down complex regulations into practical steps for founders. From helping brands avoid FTC fines on subscription renewals, to clarifying why state privacy laws apply to your store, Donata explains the hidden legal pitfalls that quietly erode Ecommerce growth and how to protect against them.Whether sharing how generic privacy templates leave stores exposed, why recurring billing pages are the newest legal battleground, or how to future-proof your policies against incoming U.S. state laws, Donata delivers a tactical, no-nonsense playbook for reducing legal risk and building customer trust.In This Conversation We Discuss: [00:42] Intro[01:04] Breaking down contract laws for entrepreneurs[02:02] Explaining why Shopify won't cover your compliance[03:57] Breaking down real costs of ignoring privacy laws[06:53] Clarifying why location won't shield your store[08:10] Highlighting false refund claims that trigger fines[11:54] Identifying which privacy laws apply to you[13:36] Turning repetitive legal work into automation[14:55] Updating policies before laws take effect[16:29] Receiving automatic updates without extra effort[17:15] Saving weeks of legal work with automation[18:12] Staying compliant as privacy laws keep changingResources:Subscribe to Honest Ecommerce on YoutubeProtects business from fines and lawsuits termageddon.com/Follow Donata Stroink-Skillrud linkedin.com/in/donata-stroink-skillrudIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Confusion persists over the Microsoft Sharepoint zero-days. CrushFTP confirms a zero-day under active exploitation. The UK government proposes a public sector ban on ransomware payments. A new ransomware group is using an AI chatbot to handle victim negotiations. Australia's financial regulator accuses a wealth management firm of failing to manage cybersecurity risks. Researchers uncover a WordPress attack that abuses Google Tag Manager. Arizona election officials question CISA following a state portal cyberattack.  Hungarian police arrest a man accused of launching DDoS attacks on independent media outlets. On our Threat Vector segment guest host ⁠Michael Sikorski⁠ ⁠and Michael Daniel⁠ of the Cyber Threat Alliance (CTA) explore cybersecurity collaboration. A Spyware kingpin wants back in. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector Segment On our Threat Vector segment, host David Moulton turns the mic over to guest host ⁠Michael Sikorski⁠ and his guest ⁠Michael Daniel⁠ of the Cyber Threat Alliance (CTA) for a deep dive into cybersecurity collaboration. You can hear Michael and Michael's full discussion on Threat Vector ⁠⁠⁠here⁠⁠⁠ and catch new episodes every Thursday on your favorite podcast app. Selected Reading ToolShell Zero-Day Attacks on SharePoint: First Wave Linked to China, Hit High-Value Targets (SecurityWeek) Microsoft: Windows Server KB5062557 causes cluster, VM issues (Bleeping Computer)  File transfer company CrushFTP warns of zero-day exploit seen in the wild (The Record) UK to lead crackdown on cyber criminals with ransomware measures (GOV.UK) Ransomware Group Uses AI Chatbot to Intensify Pressure on Victims (Infosecurity Magazine) Australian Regulator Alleges Financial Firm Exposed Clients to Unacceptable Cyber Risks (Infosecurity Magazine) WordPress spam campaign abuses Google Tag Manager scripts (SC Media) After website hack, Arizona election officials unload on Trump's CISA (CyberScoop) Hungarian police arrest suspect in cyberattacks on independent media (The Record) Serial spyware founder Scott Zuckerman wants the FTC to unban him from the surveillance industry (TechCrunch) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices