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EP273 - Amazon FBA Roll-ups with Alex Kopco of Forum Brands  Alex Kopco is the Founder and COO of Forum Brands, a roll-up of digitally-native consumer brands selling via Amazon. In this interview we discuss Alex's experiences at Target and Amazon prior to founding Forum Brands. We talk about Forum Brands specific business model and their unique tools and expertise for Amazon sellers, the Amazon FBA Roll-up trend in general, and the future of commerce. Episode 273 of the Jason & Scot show was recorded on Thursday August 19, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 273 being recorded on Thursday august 19 20 21 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:40] Hey Jason and welcome back Jason Scott showed listeners Jason as you and mr. snow two of my favorite topics are Amazon and Entrepreneurship lately there's been a lot of exciting intersections in that area as different companies have been started to kind of quote-unquote roll-up Amazon FBA Sellers and explore a. House of Brands kind of concept leveraging Amazon so we're going to dig into that topic tonight and joining us on the podcast to help us explore that is Alex kopco he is the CEO and founder of form brands Alex welcome to the show. Alex: [1:18] Thank you so much super excited to be here guys. Jason: [1:21] Alex we're thrilled to have you and Scott, that Scott wasn't just giving you lip service these are his two favorite topics so he's going to be super annoying to talk to, but before we jump into form Brands which we are excited to get to we always like to give listeners a little bit of a taste about our guest, backgrounds and how you came in your role and if I have it right I think you have kind of a perfect background for your current role. Alex: [1:48] I do yeah it's true I have spent, really the last decade in e-commerce I got my start working for Target specifically for target.com at the time when target.com was actually still being powered by Amazon Target, little known fact was the largest seller on Amazon's Marketplace back when I was there and I was part of the team, that was rolling target.com off of the Amazon platform, which was a great first experience in my career to see what this whole e-commerce thing was about working for especially a big box retailer and one is well respected as Target and is good at merchandising and all the great things that Target does it really did feel like the wild west despite it being a 50 year old company and then I transitioned was looking for just a change in life a change in scenery and you know the winters in Minneapolis can be pretty brutal and so I actually had the opportunity to go work for Amazon and Seattle where I over a number of years had basically every retail job that you can imagine at the company also did a stint at Amazon as a product manager where I was working on Amazon's physical retail stores team. [3:08] The non grocery version which was super super interesting a ton of Technology went into powering the Amazon stores as well and so I oversaw some of the technology aspects there and really, over my course of my career at Amazon fell in love with the power of data the power of. [3:26] You know under understanding customers based on what they do as well as what they say and being able to provide you know surprise and Delight moments for them regardless of whether they were online or in stores and for me you know my passion for entrepreneurship since these are Scott's two favorite things Amazon entrepreneurship. [3:45] Sort of nurtured at a very young age and happy to delve into my memory Palace there but, the the impetus for really leaving Amazon to strike out on my own was predicated on they just ongoing shift to e-commerce and the adoption and of course you know the covid-19 pandemic has, greatly sped that up but it was always a fascinating space for me and so really just had that itch and decided that the time was right at my career to make that leap. Jason: [4:15] That is awesome and so just just so I'm being perfectly clear that our listeners you loved Amazon so much that when Target stopped working with them you quit and joined Amazon. Alex: [4:25] In as many words yeah sure let's go with that hahaha. Scot: [4:32] Jason you are the chief digital officer of Target right do I have that right. Jason: [4:35] Yes one of yes. Alex: [4:37] Wrong Jason Goldberg goldberger. Scot: [4:39] Oh gosh I get that confused. Alex: [4:41] I have to confess Jason I did a double take when I first saw your name and was like this can't possibly be goldberger and then realized that I was adding an ER to your name. Jason: [4:50] Alex to make matters more confusing a you should know that the day that Jason joined Target I got three 800 LinkedIn invites from from target employees. Alex: [5:01] One of those might have been me Jason. When Jason joined he and I I forget how this happened but he and I was basically in the first meeting he ever had it Target and. Then I was in a number of subsequent meetings and so we just sort of kept running into each other and it became a running joke over the rest of my time at Target which was not that much longer that every time you ran into each other it was just you know one of those moments so it's been fun to watch Jason's career evolve. Jason: [5:33] Yeah yeah. Nobody cares but like the overlaps are are super complicated I've actually worked with Target for an awfully long time in fact I was in a conference room in Minneapolis on 9/11 with Jeff Bezos. Doing the Amazon contract the the day that the Twin Towers was hit and did a lot of work with Steve Eastman and Michael Francis and although. Alex: [5:59] Yeah yeah. Jason: [6:00] So I do have a sort of a Target history and then of course I'm at publicist which owns Sapient which was the big team that helped stand up target.com when you guys moved off of them. Alex: [6:12] That's right project Everest. Jason: [6:14] Exactly so lots of overlaps but, as per usual I just talk about all this stuff well you actually did it so so we're excited to hear about it from you but I think Scott is undoubtedly going to ask you some Amazon trivia questions first. Scot: [6:33] Yeah yes so it must have been interesting you know I haven't been as deep as you guys have at Target but I have spent a lot of time at Amazon seems like a big culture difference there what was that like. Alex: [6:46] Yeah it was a big culture difference I think the biggest difference in my experience was I was. [6:56] Well there's two two components to this first and foremost I felt like I had a tremendous amount of responsibility from the very very first day at Amazon Amazon having built much of its own technology internally you know there were there were safeguards there were checks and balances you couldn't really screw anything up but I had a lot of control over, Mi Piel which you know when I would interview people or when people would join the team I would sort of like in my business too and I was a better manager and video games for a number of years and I would liken it to my little video games or my little comic book shop on the street corner and you know we would talk about what is our window front look like today we've got to walk our store and make sure that you know some kid didn't spit gum on our floor and so it was it was very much that feel and I had the power to keep things clean and sort of do what I thought was in the best interest of customers. [7:54] Target on the other hand it is a company that has one of the most iconic brands on the planet you see that Bullseye and you just instantaneously know even if you're not, from America we pretty much know what Target is and so with that you know with, with great power comes great responsibility with great branding comes great responsibility and so my experience at Target was a little bit different in that, a we were big you're really big when I joined Amazon we weren't that big at the time and I work for Amazon Canada so we were really not that big. [8:27] Target was big and so the the conversations with vendors the responsibility that we had two guests You know despite being, working for the e-commerce arm of Target we took. Sort of the brand very very very seriously and everything was in the spirit of ensuring that people when they, interacted with that Bulls I had the best possible experience and so it was it was just a different ethos right it was a different mindset, and one worked great for one company for the last five decades the other was kind of making it up as they went along and now have become one of Earth's largest companies and there were no guarantees either way but it certainly was a very interesting, mindshift and I learned a lot of both to be totally honest with you and a lot of my reasoning for going to work for Amazon was not because Target rolled off Amazon and then I went to work for Amazon but it was because I felt like I actually wanted both sides of that coin I wanted to both have the big box retail how do you how do you take. A legacy brand and bring it into the digital world and, what about that disruption what what about that company that is leading that disruption leading the efforts of bringing retail into the digital world and so. It was a little bit selfishly I just wanted to be as well as well-balanced as I possibly could be. Scot: [9:55] So did you work for Amazon Canada the whole time are you kind of bounce between the u.s. and Canada. Alex: [10:00] So I work for Amazon Canada when I was in retail eCommerce retail for the whole time I did work very closely with my US based counterparts I worked on the initiative which is now known as narf but internally was known as Naf n which was the unification of the North American supply chain I supported the launch of Amazon Mexico and so you know one of the benefits of working for a smaller, arm within a big company as you have a lot of resources at your disposal but you also have a lot of latitude to try things I launched which prime in Canada when we bought which I brought virtual bundling technology to Canada's a twenty-five-year-old no nothing in the tech space which was incredibly interesting and again really started to give me that feel for the power of Technology, and and and Building Technology that can enable anybody in the company to be successful not just the people who know how to wield the technology. Scot: [11:03] A lot of people that have worked at Amazon that start companies they bring a lot of the management principles over is that something you plan on doing or you're just like starting with the clean white board. Alex: [11:15] Man yeah Amazon's culture is it is definitive and we certainly have borrowed, in many cases inadvertently a lot of the principles you know one of our our core leadership principles is bias for Action we have one that is called act like an owner we have one called the best ideas when which is you know, hybrid of is write a lot and invented simplify and we did this sort of inadvertently but you have to admit the principles are pretty darn good. And you know Dave Glick and I saves over at Flex we often and he does a lot of post on LinkedIn talking about the impact that Amazon's culture had on him and how he brings that to flex and I a lot of what he talks about resonates very deeply and we kind of joke about you know once an Amazonian always an Amazonian it always comes back up in some in some fashion. Scot: [12:09] Yeah someone that's an outsider and having interacted with all the different tech companies the other ones have these like little Pro way things like, yep what does it do no evil or be don't be evil or something where's the Amazons when you know and they end up being mocked by all the employees at the end of the Amazon ones they just seem so much more solid and and you know I've seen the document where they give case studies and then what not to do and what you know Jeff Bezos little stories around the principle so it it just has so much better thought out than any of the anything else I've ever seen. Alex: [12:46] Yeah yeah you know we. Even the most resistant employees I think drink at least a little bit of the Kool-Aid when you get there because it's impossible to avoid you can't not be in a meeting. Especially when tensions are high and this is the whole purpose of having strong leadership principles is so that when you can't be in every meeting and every discussion, you want people working for you to behave and make decisions in a way that are consistent with how you would do it that is the Hallmark of that of strong leadership principles and like you can read the everything store which I did when I was interviewing with Amazon and they say you know. Jeff has this thing about like oh the customer's always in the room leave the empty chair like we talked about customers as if they're actually in a room that's not that's not a lie that's not like a thing that you know has been spawned at like we literally do that we say, like what would the customer think about this how's that going to impact the CX like we care very very deeply and that's just one of the principles and so people use them in their vernacular and actually my wife still works for Amazon, and our friends sometimes get a little bit annoyed because occasionally she and I will be talking about a hard thing at work and we'll just default to, sort of the Amazon lingo and they're like you guys have to know how you sound to outside people which is. Not great. Scot: [14:14] Amazon Romance. Jason: [14:15] I do think the Amazon leadership principles are legit and you know have certainly contributed to their their culture surviving even as its scale, but just just a counter-argument to Scotts point they did add two new leadership principles this year and one of them basically is don't be evil. In parentheses it says two employees. Alex: [14:37] Yeah I mean. Scot: [14:40] That's just an overreaction to crying at the dust particle. Alex: [14:43] That was yeah I was there during during the infamous New York Times article it got some things right I got some things wrong. Scot: [14:55] Were you crying at your desk. Alex: [14:56] I was not personally crying at my desk no and I don't know anyone who did but I also would not say that I knew every single person at Amazon either. [15:13] Um It's fun fun for me not that much fun for probably listeners but I'll just give you the anecdote, Jeff is like a rare unicorn around Seattle and anytime you see him it is a Jeff sighting, and people will like stop what they're doing and immediately run back to their desks to tell everybody that they had a Jeff sighting and my only judge sightings really came from from the stage, at the All Hands meetings I was fortunate enough to work on some projects that one just do it Awards which is one of the awards where Jeff gives out a Nike shoe and there's a whole story behind that and so my interaction was limited to the. Jeff announcing a thing on the stage in my face being up on a on a wall that was those are my only sightings. Scot: [16:12] Nice to get picture of you and Jeff. Alex: [16:14] I did not yeah yeah yeah. Scot: [16:15] We can Photoshop at Jason's of Photoshop Drupal will create one for. Alex: [16:21] Yeah you can you can put my face on. Jason: [16:22] I'll put all three of us. Alex: [16:24] There you go yeah with chassis so when I was at Amazon actually co-founded an internal employee network called connected Amazon. And it really sort of started actually it started from Target honestly because one thing that Target does exceptionally well is they have all of these sort of like. [16:46] Affinity groups isn't there like employee networks and there's like an acapella group and there's you know the women who ride motorcycles group, and so I was a member of all these different sort of Target networks and I got to meet the global VP of Lego and I got to meet you know higher-ups at LinkedIn and it just was always really fascinating to me and sort of. [17:09] Made me feel really happy that I work for Target and when I started at Amazon they had a finity networks but they didn't do a lot. I mean they were they were sort of identity based and it was not. The programming just wasn't as robust as what you got from the Grassroots Target organizations and so a friend of mine and. A couple of other people got together I must have been there for months at the time, and started this group connected Amazon to try to provide some some amount of programming for that and Andy Jesse was actually kind enough to be one of our fireside chat speakers, and we booked the biggest room that they had on campus at the time I think it could fit about 400 people. And we had 400 people like an hour and a half before the fireside chat even started and so we had all these people live streaming and all the like conference rooms and one of the buildings there and from there you know it kind of took on a life of its own so I credit Andy for you know really making connected Amazon as big of a deal as it has become which I think now they've got 30 40 thousand amazonians are like registered members of connected Amazon and they've got a nice big budget and full-time people doing programming and that all came out of the grass roots. Jason: [18:28] Very cool so truth be told we could probably do Amazon stories all night and be perfectly happy but I do want to talk about foreign Brands obviously so before we jump into that into much detail Scott kind of alluded to the business model but can you kind of give us the foreign Brands elevator pitch. Alex: [18:48] Yeah so you know Scott is right in that there are a number of groups really around the world now who are looking to acquire Amazon FBA businesses do a sort of brand of Brands roll them together we fall into that but we think about ourselves a little bit differently I think the moniker that gets thrown around a lot is is aggregator. We don't see ourselves as that and you'll. Probably based on my background understand why you know our model is not to do a high volume of deals it's too it's to be principled and disciplined. In the deals that we do do and we are much more focused on building, a concentrated portfolio and specific categories that we believe we can turn into like household Staples and so actually as much as I love Amazon and again you're right we could probably spend you know two hours just swapping stories about that. Our goal is to. [19:52] Take fledgling brands that we believe have a lot of potential and put them wherever the customers who want to shop for those products are shopping and that maybe on Amazon and we hope that it is but even if it's not, we'll find ways to make sure that our products are available for the customers who want to buy them and so, what that means is we might review a thousand deals a year and will acquire a handful of them rather than you know. Does it meet our basic minimum criteria if yes then we'll proceed and so it's just a little bit of a different a different mindset for us and it causes our employees to make decisions differently which is. And literally the document that we have when we due diligence is called the what you have to believe document it's do we actually believe in this brand can it actually become a consumer household staple. If yes then there's a whole bunch of other criteria that we review if no we're okay passing on a deal and it's nothing against the brand owner it's nothing against the seller we're just very disciplined for what we're looking for. Scot: [20:58] And then so it is a busy space so how would you help help me kind of have a mental map of how you guys fit in so there's there's thrashy oh there's like one out of Austin whose name I can't remember there's a couple others, how would you kind of feel that you guys differentiate from from the pack. Alex: [21:20] Yeah we're we differentiate in two ways first and foremost like I was describing where operators first. Right we my two co-founders both come from the investing World they run a very efficient Ma, process the other kind of oversees the holding company in the structure within I oversee all things related to Brand growth and I have a team of probably fifty percent X amazonians who have have a similar mindset as me which is again we build we believe in the power of a brand and we believe in, brand Equity we believe in the direct-to-consumer space as a way of making sure that were able to reach customers who get genuine value out of our products, and so that's us was the most exciting thing so we're again very selective in our deals secondarily is our Tech and Scott we were kind of, bantering about this you know before we started recording but we are, highly highly highly focused on building and integrated omni-channel system, internal to form Brands and this is not this is not meant to be a knock to any of the software out in the world but my belief is that. [22:39] Is that there is value to Building Technology that suits the company that we are trying to build rather than having to build a company that suits the technology that's available to us today. And again it sounds like a semantic difference but it's a big mindset shift, from my team where every single employee regardless of whether you're in Mna Corporate Finance or marketing you're all product managers every single person is tasked with finding ways to automate the automatable use data to make decisions ask for systems that we either don't have or that are underdeveloped so that we can build something that works for form Brands and makes each and every one of our employees more efficient. Scot: [23:23] Give us an idea of the scale like where are you guys maybe Capital raised or number of Brands kind of in your your pack if you will anything you can share but obviously don't want anything super confidential. Alex: [23:35] Sure sure so we're not disclosing the number of brands that we have right now but we did recently announced a 27 million dollar series a equity raise led by Norwest Venture partners are seed was done by and FX at a Palo Alto and so you know that that 27 million that we recently raised is is being put two purposes one hiring hiring like crazy building out the team of world-class operators first and foremost and then secondarily is to a focus on technology and that is you know scaling up our Tech stack hiring a high-performing you know World Class Tech Team, we've got a number of data scientists and we're already finding ways to optimize our businesses that we do owned by way of machine learning it's also we actually use machine learning to help identify high quality Brands to potentially reach out to as well and so again it sort of tech underpins everything that we do and we're investing very heavily in that space. Jason: [24:43] Awesome and you kind of mentioned that you were being selective on Acquisitions like do you have. Any specific criteria like are most your criteria around Financial metrics to other particular product categories or particular. Go to market models are things that like sort of play into your your preferred portfolio companies. Alex: [25:06] Yeah so we are focused on certain categories categories that we refer to sort of colloquially as. I thought I was going to put your that word and I totally got it colloquially as consumer durables so we steer clear from food and beverage, we steer clear from you know fad related items we I mean you could really like an us to sort of, New Age Procter & Gamble where we're focused on you no pets and home and kitchen, patio lawn and garden we have you know we play in the fitness space the outdoor space and so these are really things that are like, you know you would go, to your cousin's house and open up their cabinets or look in their closet and you would find a bunch of our products there that's what we're really focused on so we will stay away from like clothing we don't do fashion brands, um and from there you know we have what we call the four pillars because as a good Amazonian I love my Frameworks, but you know it's are sort of M A decision-making framework which you know we're very transparent about when we get, into the conversation with Sellers and it's something that you know our approaches to be very seller friendly we. [26:32] Over index in the hand-holding because we want to make the deal as comfortable as possible. My co-founder Reuben who leads all the MMA efforts he still personally gets on all the calls with Sellers and so Financial profile matters category matters but again a lot there are a lot of other considerations that go into that what you have to believe what we have to believe collectively as a team as an investment committee as operators as brand builders, and so were we are. We view these deals as puzzle pieces that we look to fit together. Scot: [27:13] Is part of your strategy to so you acquire these Brands you get them you know I think there's probably some consolidation where you know what we've seen with other players is a review of the packaging bringing them over into a Consolidated marketing team usually some consolidation around sourcing and fulfillment, and then you get your technology platform let me play pause there is that is that you guys do all those things. Alex: [27:41] Yep absolutely I mean I think a lot of that is you know and most of the players us included are what at most two two and a half years old so these are like there's still a lot of table Stakes stuff. To be done with these with these Brands as we're fitting them into our process and our portfolio for sure. Scot: [28:00] Gonna think I know the answer this one but I'll ask anyway so then you know one strategy and I'm obviously a big proponent of this is if you can do acts on Amazon you can do you kind of typically do you know the same amount call it you know X again over on other channels is part of your your plan to then go across different online channels with the brands or do you really want to just kind of focus on Amazon for a while and DoubleDown based on on the platform Super Bowl. Alex: [28:31] My Amazonian this is about to show here so we have what we have the concept of Amazon's day one we have we have play books which we called a0 and A1, and the day Zero playbooks are sort of that table Stakes stuff can we consolidate at ports, can we you know is are there opportunities for us to redo the packaging, will get deep into the reviews and apply NLP to reviews to make sure that we have a good understanding of what customers like and equally important what they don't like about the products that were acquiring and so we'll do all that day 0 stuff, to sort of get our house in order and that is predominantly Amazon focused right most of these businesses, do the vast majority of their sales on Amazon and so. [29:20] For us to be world-class operators like we must be world-class at Amazon that that is core to the strategy. From there we move into day one because at Amazon it's always day one, so really it's day forever but we call a day one and those are the things that a our technology Powers right and Scott you know the power of optimization of being able to have an integrated platform where, data from one part of the business marketing. Informs actions in another part of the business product development and design packaging pricing right and so our ability to tie these things together these sort of disparate data points actually build a mental model and I, I'm sure that my team is so tired of the phrase mental model because I preach it constantly but that's really what it's about for us as building that mental model so. [30:10] That was a long-winded way of answering your question which is yes we will be opportunistic brand by brand, um in channels off Amazon and you know we're operating in eight countries right now we are operating across five or six channels and so our footprint is already, diverse and you know were a year old at this point. Jason: [30:37] Awesome side note you can always tell a tech first company when they start counting at day 0 instead of day one. Alex: [30:45] Exactly I'm so glad Jason that you picked up on that. Jason: [30:49] I'm tracking and so that reminds me I do want to kind of. Cook down into your Tech stack for a second but before we do I'm just always curious like it seems obvious like one of the big. I'm sort of investment theories here would be you acquire these companies and you have. Unique expertise capabilities and Tech that then causes those companies to be more valuable. You help them become more efficient on Amazon more successful etc etc and that that accelerates the value of your investment. Each of those companies probably had some unique skill sets like I'm always curious. Like does it work out that those companies are able to help each other very much and are using like. Are you providing most of the value-add or are you acquiring a lot of value-add from these individual companies that then benefits the rest of the portfolio. Alex: [31:48] Yeah yeah you know currently it has been. The former we are providing most of the value-add. So where we are actually seeing things move is as the space becomes. More well-known I mean there are so many sellers right so many many many of them do still do not know that an exit. Is an option for them many still are under the misconception that e-commerce. I don't want to do this anymore I guess I'll just shut my store down I'll go on Permanent Vacation mode and that is tragic to me. Because they have loyal customers they're generating real cash and so it's a shame for companies to shut it down what we're seeing more and more in the conversations that we're having with. [32:42] Perspective Cellars is. [32:45] This desire to remain plugged into the brand and frankly this is how we win deals. In a lot of cases is because we care very deeply you know Simon sinek has one of the most viewed, TED Talks ever right we should start with why and that is how we start we start with why did the entrepreneur start this business, and sometimes it was like I don't know I was in college and needed some extra beer money or I had to pay rent or whatever other times it was you know my mother had this malady that caused her not to be able to do a certain thing and so I found this product and decided that maybe it could help other people right and every single story is different and so we learn a lot in the stories but we also do learn a lot from the sellers and we're super flexible with our pricing structure we don't have sort of a. We don't really have like a take-it-or-leave-it style we want a suit. [33:44] Sellers in the ways that that works the best for them and so some are willing to take a little less up front but they want to benefit and participate in the upside over the next year we're happy to do that and the extent that they want to be plugged in and. Launch more products and use our Tech and you know get support from our team, we're happy to do that as well and so it really is a case-by-case basis there's no sort of one sweeping, you know this is how we do it forever flexibility is kind of the name of the game for us in a lot of ways. Jason: [34:16] Got it and so let's talk about that that Tech stack for a second I'm always curious what people. Decided to build and find the most value and building like are you mostly building tools around. Catalog management and digital shelf for you doing like magic pricing logic are you doing like ad. Buying and placement and all that like what what sort of problems are you trying to solve with the tax debt with your Tech stack for to the sellers. Alex: [34:46] I'd be curious to hear what your next two items would be Jason because everything you just said and more actually where we started was we started with an engine that I alluded to earlier that helps us identify high quality assets that meet our criteria that's where we began, and so we you know started plugging into a variety of datasets from a variety of companies, tying it together you know applying our own modeling on top of it and now use that to identify brands, the tertiary benefit from that is when you have a lot of data at a category level. [35:30] You can start to also Benchmark yourself, and so we've been able to you know build benchmarks and say what should what should this company be doing what could this company look like what what if scenario A through Z happened where would we fall, in this space and from there it's kind of grown organically and so catalog management I mean you can't run a direct-to-consumer business. On one channel let alone many channels let alone in multiple GEOS if you don't have a strong sort of item master so we certainly, started their focused very heavily there in the early days to make sure that we had, a sound way of tying all of these data points together across customers across orders across products and brands. [36:17] And from there yeah I mean there are natural extensions in all facets right pricing drives forecast, and our forecast drives our inventory Buys in our inventory buys Drive how much warehousing space we need or our consolidation at various ports are ordering Cadence and. Guys let me know if you want to talk about the state of the supply chain right now around the world but that is a huge problem in and of itself and so we've invested heavily in, Tech in Building Technology that gives our people visibility to every single step of the supply chain so that we know, day by day minute by minute where goods are. Because as I'm sure you guys know if you fall out of stock like falling out of stock especially on Amazon as a really really really really big deal, because not only is there the Miss sales from that but you also have to then reinvest to you know get your advertising spun back up and to reclaim potentially your spot in Search and that's really expensive to do and so, The Economic Opportunity there is not just well we have you know Air Freight. For extra holding costs or Miss sales but it's also advertising its also customer experience it's also, bundles which also fall out of stock if a component is out of stock and so the blast radius is wider but we have a way to tie that all together and be able to make smarter economic decisions based on that. Jason: [37:46] Yeah that's a super important point and I'm still shocked how many people don't don't get that but if you're out of stock for three days out of a month at Target and you was three days worth of sales. Um but you're out of stock at Amazon and what happens is you fall to what's called page 2 of search which is equivalent to being delisted. And then you've got to earn your way back and so that's funny like my, question about your text deck I'm always curious how people answer because well in the old world those were all separate tools and you could kind of buy best-in-class tools from all these different vendors and each one did a point thing but my hypothesis in like, Dynamic digital shelf world is. All those tools have to be integrated because they're all totally dependent on each other like you like I'm shocked how many Amazon sellers are buying ads on out of stock. Alex: [38:43] Oh my gosh. Jason: [38:44] And like you know I mean it like just all these things are so so interrelated in a in a way that, that is a very different model than traditional brick-and-mortar retail. Alex: [38:56] That's right you know we were opening up our office and one of the. Super lame ideas that I had for a decoration was to build a physical value chain of paper chain and. I thought it'd be really fun to you know first and foremost has have everybody's names on it because Dan the day you don't have a company if you're only as good as the people that work for you that is. That is true without exception. Over the long run at least but but you're absolutely right right like the interrelationship between every single. [39:33] Touchpoint of a company whether you're again MMA marketing for and growth supply chain. Every single decision that you make has a ripple effect on every other person and so you know when we think about our organizational structure we try to be as flat as we can be we purposefully encourage people to meet, their counterparts in other organizations so that they're not just sitting in a silo and saying well I'm on the marketing team, and that is a supply chain problem not my problem actually it is because you're about to blow your budget getting that thing back on page 1 off the page of Doom because this thing went out of stock so you need to be in lockstep so you can pull back on the spend so that you're not buying spending 40 percent of your budget on out-of-stock, right especially if it had a sin God forbid falls out of stock it's a big deal and people need to be talking about it but my biggest thing and I beat this drum constantly is the problem with having. You know 25 Point Solutions is then you have 25 dashboards you have to look at you have 25 systems you have to log into and you have to make the connections yourself and sorry but like human brain it gets tired people have a bad night people have a bad day and you make mistakes but by being able to pull it all together visualize it in one space. [40:55] And see. How pulling lever a effects object Z like that that is what we constantly push ourselves for and constantly drive toward. Jason: [41:07] Yeah yeah and so you kind of answered you ask me like what would the next things on my list be for your road map and you kind of the name them right its supply chain and analytics for those, for those very reasons you just covered sidenote are you hosting your Tech stack on Azure did you did you go Google Cloud platform or azure. Alex: [41:26] Wow I think you're kidding but no Amazon Amazon web services all the way. Jason: [41:33] I'm shocked that makes a lot of sense now but as soon as you try to expand off of Amazon to those other platforms your that's going to become a. Alex: [41:41] Yeah I know we use some gcp products we use looker we use five Tran for some API connection so we're you know we started on AWS because frankly. They gave us free credits and so why are they sticky with that. Jason: [41:57] Yeah yeah that I hear that's a decent business. Um the you open the door to a super interesting topic right now which is like supply chain and product liability particularly around holiday this point. Um earlier this week Target and Walmart both had earnings calls and they both assured investors that they were well positioned for holiday but why. You hear from any of the suppliers and it sounds a little dicey no one can hire anyone everybody's Factory workers are on strike. Um tons of disruptions in Asia right now going the wrong way I'm on pandemic stuff like what what your POV for Holiday are we are we in for some pain or is it overblown. Alex: [42:44] I mean by your gifts now is my POV you know it I think it's going to be tough I think it's going to be tough I don't think, well I don't know covid is the big. The big asterisk to everything I'm about to say because we've already seen in Ningbo for example the poor shut down for a couple of days because of a couple of covid cases they're one of our factories got completely flooded by the typhoon I mean, there are already so many issues beyond the fact that there are at any given time 50 boats trying to get into the port of LA and. Some of those containers belong to us some of those containers belong to Target and Walmart and so we're kind of all collectively in. This for lack of a better term we're in this boat together the difference is. [43:40] The Big Box retailers and a lot of the big players have you know a much much larger physical Warehouse footprint where presumably. They have seen these potential issues coming and have you know, bought Goods in advance of meeting to get them on store shelves you know we certainly have but as early as we thought we were, we probably could have even been a month or two earlier because we're still seeing delays really across the board. Um and it's and a lot of it is international a lot of it is domestic right like will get bumped from you know delivery from point A to point B and you know Kentucky to New Jersey and you know UPS won't show up. And that's not a knock on UPS like maybe their truck driver got covid right I mean there's so many small things that compound the delays. I think it's going to be tough. And I hope I'm wrong like I'm saying this but I really hope I'm wrong I hope we all get to sleep very happily at night because we had, great holiday season kids are happy and we're all happy I really hope that's the case but we're preparing for the worst. Jason: [44:53] I know that it's possible for both to be true right like Target and Walmart could have enough leverage that they do believe they're going to be okay from a supply chain and it could be the rest of the world that. Um struggles but right side note on the demand I think Home Depot also had an earnings call this this week and they mentioned that they got there first. It's mid-august they got their first shipment of Halloween goods and they're already out. Alex: [45:22] Oh man oh man. Jason: [45:25] Yeah so / your shop early comment I think yet not only is availability a problem but also. As you know everything's just getting more expensive because the cost of those containers and shipping and everything just keeps, keeps going up and that that leads me to part 2 of why I'm not going to sleep this holiday period last holiday Scott coin This this term that got a lot of Attraction ship a get in, and we talked about you know the fact that like obviously covid drove everyone online and so there was this you know. [45:58] Outsized demand for for e-commerce fulfillment and you know UPS and FedEx have a finite ability to flex to meet that. The I'm curious like it seems like it's going to be an equal or bigger problem, this year and I'm chuckling because the United States Postal Service just announced that they discovered this new business practice, the FedEx and UPS have been doing called surcharges so now even even US Postal Service is looking to do holiday surcharges and they're you know all the quotas for Holiday are already out, and of course your friends and Amazon are you know largely the one and only, retailer add scale that owns their own a lot of their own Last Mile so I do you is is that an advantage for being on the Amazon platform are they likely to run out of capacity and constrain fbas like do you. Worried about fulfillment this year and how that's going to impact holiday at all. Alex: [47:02] I am less worried about outbound fulfillment as I am inbound because of what you just said which is capacity constraints. And you know any listener who has an Amazon business knows that. [47:16] There was a change this year we're while because last year Amazon started imposing, skew level caps right and so even if you had a portfolio that was concentrated around one or two top selling products that do 85 percent of your sales you know at least you could probably be okay on those even if you hit caps on sort of your tail selection they moved to a model which is, it is at the account level now a cat and we were all super happy about that because we said well we have all these new products that we're launching and because they have no sales history we can only Trickle, 20 units in at a time we followed a stock another 20 units we fall out of stock in the problem with the domestic delays is we could be out of stock for three weeks. On that right even if our warehouse is next door to the Fulfillment center, we could still not have our products sellable again for 3 weeks and there is nothing that will kill your cold start product launch faster thinking out of stock, right and so that that has been an issue throughout the year and they kept saying you know July 1st the Caps will be lifted and they were and some cases and they weren't and other cases and so my big concern is just that we won't have the capacity, available to us at FBA to get all of the goods in that we need to get in and so even if we are have a dozen two dozen. [48:40] You know, thousand shipments waiting there's nothing that you can really do there's no one that you can pick up and call and say hey can you like you know nudge nudge wink wink get my stuff in faster you just can't do it and so you just wait. [48:52] And that's a really uncomfortable spot to be in so you know and then and so we operate in Canada right we have seen on Amazon Canada where, the whole fulfillment centers have shut down due to covid and you see promised dates go from 2 days for Prime shipping to seven days for Prime shipping no matter which zip code you put in no matter where you say you are in Canada we've had some of our products that. [49:17] The prime delivery date is a Six-Day window and that has been the case for months. And so outbound from that perspective it does depressed demand that's why I'm saying by stuff sooner because you might get a Six-Day promise, but yeah I'm more concerned about the inbound and being able to keep Goods on the digital shelves through the through the entirety of the holiday season, because you can't you can't remanufacture that demand and if we come out super super heavy like, maybe it helps us through Lunar New Year which was also pretty tough last year but yeah it's going to be really interesting and so again we're doing everything that we can to try to. You know make sure that all of our ducks are in a row all of our goods are Stateside everything's ready to go. On the chance that we can actually get you know Goods moved in but it'll be a struggle. Jason: [50:14] Yeah yeah and as you alluded to the Canadian Supply chains even more fragile because one of those sled dog teams get sick and a whole Province gets cut off namjoo. Alex: [50:24] I had I had Xboxes the year Xbox One released idexx boxes on a train. In the middle in the dead center of the country and we literally sent a helicopter to pick the Xboxes up, the train and fly them to Toronto so that we could actually meet because we took pre-orders right and we had to meet release date delivery on those Xboxes so we've done some crazy stuff to make it work in Canada. Jason: [50:52] Yeah that's a whole new new definition of air air freight geez. The the drones will hopefully sell help with that I did want to you mentioned that you were seeing kind of the the caps and quotas moving from from skews two categories, one interesting hypothesis I've heard from a bunch of like reasonably high volume Amazon sellers at the moment is. As the catalog has gotten so huge and there's like some counts like 800 million skus in the catalog now, um there's a hypothesis that Amazon is strongly preferencing new skus and so a lot of people have said that they feel like. The the caps and quotas that they're getting on, mature skews that in the old days like your quota would have just gotten bigger every year based on your sales history that they're now running into this new problem, Amazon is reserving a fair amount of space for new stuff instead of the old stuff and I can imagine, that's scary and or problematic in in your business model have you seen that at all is that viable. Alex: [52:03] I have seen shatter about it that is we have empirically not seen that to be the case for our brands. We also don't operate in every category you know I'm sure there are plenty of higher-volume you know on a brand by brand. Basis sellers out there who are seeing crazy stuff, for us like I said we're launching a whole host of new products and it's 20 units at a time and then you sell out but now your cap is 60, you're like awesome I have three times the cap but it's still 60 it's not 6,000 which is what we would need to actually you know generate the volume that's going to get us on page one and so. While our you know top-selling products we are running up against caps there as well it has not been. [52:56] The issue really comes from when you have a brand level cap your best selling products are inevitably going to take up most of the calf. And in order for us to hold a rational level of Safety stock it doesn't leave a whole lot of extra space for the new products and so you know again we're not really seeing that that. You know thought bear out in our businesses doesn't mean that they aren't. But yeah it just we don't we don't pun intended we don't put a lot of stock in that right now. Scot: [53:35] The, one question we've been following this kind of Amazon versus Shopify debate and we've had some folks on talking about headless Commerce, have you guys thought about you know another big strategy for anyone selling on Amazon is it open up your own website have you guys chosen a platform there or do you have any opinions about kind of where the e-commerce platform Wars are going. Alex: [53:59] I have a lot of opinions we are so the direct to Consumer space, is is what we firmly believe is like very core to our ability as a company to build long-term value. To have a website that customers interact with engage with our loyal to no no to find products from we believe that score for some Brands more than others right, we have inherited. By way of acquisition most people just spin up a Shopify account and then fulfill the FBA and so we have predominantly leaned into Shopify as a platform for now I think. [54:51] We are still so focused. At this time especially at this time in making sure that we're in stock on Amazon and that we have sort of that nuts and bolts Day Zero operational excellence with Amazon which is core to our portfolio that we haven't, we haven't we haven't dedicated a tremendous amount of resources and fully kicking the tires on all of the Headless options all of the other platform options we've had conversations with all of them we haven't actually, made a concerted effort to say we are 100% doing away with Shopify in favor of X for these reasons we haven't seen the need quite frankly. Scot: [55:35] And then so you've been in the retail game for quite a while one of our kind of favorite ending questions is if you kind of think forward let's say 3 or 5 years kind of take you out of the, the current where do you where do you see e-commerce? Alex: [55:52] Wow I asked a flavor of this question when I interview people. Scot: [55:56] We're turning it on you. Alex: [55:58] So What this is bringing up is feelings reactions to a lot of the changes around consumer privacy you know iOS 14 and all of their for the platforms, that were. You know I'll say hoovering up data and applying it and sometimes great ways and in other times may be less great ways I. [56:29] It hurts me a little bit inside because what I believe is that actually. [56:36] The the ability for us to build like to use data to build products that Delight customers. That is core to again building long-term value and I also believe in this is getting back to the question that the ability. To reach customers where they want to shop with the products that they're most interested or that that suit them the best I think we've taken a step back from that. And my hope is that we will continue to evolve responsibly. As a society and as companies as Leaders of sort of this new wave of retail in a way that can still surprising Delight customers that can deliver product innovations that are meaningful and they're not just you know we, wiggle a little here we do a little dongle there and today it's a new product because it's actually fundamentally not like I love you. The next 3 to 5 years as an evolution toward getting even smarter about the products that were building even better at, reaching consumers who are actually interested in what we're, selling so that you're not just on your endless Scroll of social media and you're getting hit with ads that are is completely irrelevant and it sort of degrades your experience on that platform and the degrades the brand experience and that's what we care about we care about the brand experience. Jason: [58:02] That would be awesome if it plays out we'll have to see ox. Alex: [58:05] We will see. Jason: [58:06] Exactly well hopefully you'll be like retired and fabulously wealthy so you'll just be be watching it from Jeff Bezos jot but that's gonna have to be where we leave it because it's happening again we've used up an hour of our listeners time. I know it goes fast we've certainly enjoyed chatting with you if listeners have any comments or questions they're encouraged to, hit us up on Twitter or leave us a note on our Facebook page and as always if you enjoyed this episode we sure would be grateful if you jump on iTunes and give us that five-star review. Scot: [58:41] Alex we really appreciate you taking time out of your busy schedule dominating the Amazon aggregation world and if folks want to find you online what's kind of the best place to you are you on the the Twitter box are my spacer where do you hang out online. Alex: [58:58] Oh my gosh do I still have a MySpace account that's kind of scary. Jason: [59:02] He has a Twitch account he's he's twitch he's a twitch streamer. Alex: [59:06] That's right yeah no you can find me on Twitch no I am predominantly on LinkedIn you can connect this me follow me on LinkedIn shoot me a message there feel free to drop me a line Alex at foreign Brands.com otherwise I am on the Twitter box but I am. Sadly not as much of a contributor as I wish that I that I wish that I could be I'm just not that funny. Scot: [59:28] Well I think you did pretty good here on the show you were funnier than Jason which is what's actually kind of a low bar but. Jason: [59:33] Yeah don't I don't let that stop me for god sakes. Scot: [59:35] Do you think is the most activity out of his grumpy old man tweets. But that's a topic for another show but thanks we really appreciate the time and. Jason: [59:49] Until next time happy commerceing.

When Jason finds out that his boss Sheletta won't let her son get the COVID-19 vaccine, he uses this podcast episode to help teens make the case for a vaccine when their parents say no.

Jason Yormark realized the job stability he always hoped to find behind a desk was waiting for him as an entrepreneur. That's when he decided to take the risk and founded Socialistics, a B2B social media agency. Three and a half years later his agency, based in Seattle, helps tell businesses stories in ways that not only drive audience and engagement; but more importantly, real business results. Today, he joins the podcast to talk about how you should treat your agency, the benefits of long vs. short-term contracts, and more. 3 Golden Nuggets Don't be afraid to disrupt. When Jason started thinking of ways to disrupt and help get his new agency noticed, he thought about offering clients an option that would get rid of something that they typically hate. Long-term contracts came up as something that clients don't usually love about their experience with marketing agencies, and so he started offering monthly contracts and got good results. In time, many of his clients have opted to change from a monthly contract to a long-term contract. Treat yourself like a client. A lot of agencies don't dedicate enough time to building their brand. They get so busy with business development and clients and that it is the first thing to get pushed aside. Building your brand takes time and consistency when it comes to putting out new content, blog posts, social media, etc. Jason's advice is to make sure that somebody in your team is responsible for treating your business as a client. You can still outsource if you're doing the content. Are you a good writer, or maybe a natural in front of a mike when it comes to recording a podcast? Great! However, that doesn't mean that you have to take care of every step of the process. Get an SEO editor or a video editor that will take on the heavy lifting. This way, you can focus on your expertise and putting that content out there. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Don't Forget to Build Your Brand and Treat Yourself Like a Client Jason Swenk: [00:00:00] What's up everybody? I have another amazing guest coming for you in just a second. We're going to talk about why you should treat your agency as the number one client. As well as we're going to talk about long-term or short-term contracts, the benefits, the disadvantages. We're going to argue back and forth. This is going to be a really good episode. Now, before we get into chatting with Jason, our guest, I want you to do something. I want you to take a screenshot off your phone of listening to the podcast and upload that to Instagram and tag us because I want to thank you for listening to the show and do a big shout-out to you. So let's go ahead and get into the episode. All right, Jason. Welcome to the show. Jason Yormark: [00:00:44] Thank you for having me. Jason Swenk: [00:00:45] Yeah, man. I'm excited. So let's start fighting. No, I'm just kidding. No, tell us who you are and what do you do. Jason Yormark: [00:00:53] My name is Jason Yormark. I'm the owner and founder of Socialistics. We are a B2B social media agency. Jason Swenk: [00:01:01] That's awesome. And so how did you get started? How'd you fall into this crazy-ass world? Jason Yormark: [00:01:06] Well, I thought, I mean, I've always had an entrepreneurial spirit my entire life. But, uh, I was always searching for stability in my life professionally, and I always thought that that was, you know, a nine to five or sitting behind a desk with my paycheck and my benefits. All that good stuff. But, uh, marketing is a pretty volatile career path, I learned. And once I started to kind of see other folks experiencing the same thing I wasn't. So I didn't feel so bad about myself, you know, jumping around job to job, whether by choice or not. So that's stability I was always looking for was right in front of me all the time. Which was doing my own thing, controlling my own fate. And I just reached a point in my life. You know, I was a little bit later for me, where I could make that leap, take that risk. And get it right. And that happened about, uh, three and a half years ago. Jason Swenk: [00:01:52] Awesome. I love it. Well, let's talk about long-term contracts and short-term contracts. Tell us kind of how you started, where you're at now and what have you seen work? Because, you know, I have my own point of view and we'll see is we come together. If not, that's good. That's probably… that builds interests. Jason Yormark: [00:02:10] I've always been hesitant to admitting this to my other agency, friends. But, and this is going to be a little bit cringy, but, uh, we predominantly up to this point, we've done month to month contracts. And for me, it was a couple of things out of the gate. Number one, everybody's got a different agency story in terms of how they start and what they have to work with. I, you know, I had nothing, you know, I had to. And a lot of folks, I'm not the only one, a lot of folks, you know, start with nothing. You have to scrap and you have to get, you know, some clients up in the beginning and kind of make some decisions that maybe you otherwise wouldn't later on. But, you know, I just wanted to disrupt, I was always fascinated by companies like Uber, who just disrupted transportation. All they did was create this awesome piece of technology to connect drivers and, and people that need rides. And all, you know, I can imagine them sitting in a room and thinking like, what, what are the things that people hate about this? And I thought about that from an agency perspective. Like, what do clients really dislike about what they experience with agencies? And I thought, you know, long-term contracts and I knew this would be a way to disrupt. And I knew it would wait to create some momentum. I knew there'd be some risks with it. You know, the value of an agency is obviously can be dictated by that. But at the time I was like, I didn't care about that point. I just wanted to create something that would allow me to never sit in a car for two and a half hours, three hours every day and sitting behind a desk. I just wanted to create something with some momentum. So we launched with month to month, and it definitely created some instant momentum for us. We were able to maybe win some, some projects that we otherwise maybe wouldn't get. And my theory, my philosophy with it has always been a couple of things. Number one, if you do great work, if you treat clients well, if you deliver results, they're going to stick with you. And if they can't, it's going to be for reasons out of your control. And the pandemic was a perfect example, right? Some clients, look, I don't want to be the reason why an agency has to let go of some of their employees. Like, if they have to press pause on something, then I'm okay with that. So it really worked for us out of the gate to kind of create the momentum that we needed to build a foundation to stick. And to be able to have a business that I could have for the rest of my life. So it worked in the beginning. Jason Swenk: [00:04:11] I see that point and I really do agree with it because at the end of the day, like, think about it this way. Selling agency services is very different than like coaching someone, right? So a lot of times when I'm actually going to someone and saying like, well, you got pretty big goals, right? Like over the next year, it's going to take us awhile in order to accomplish that. Because I'm always looking, like I want to be what I call the chasee or the, I want to be the one getting chased, right? Rather than pushing sales, I want them to be pulling me towards you. And a lot of times what I'll do, and agencies can do this as well. Going, all right, well, we want to make sure you're the right fit for us. And for what you need to do, we believe it's going to take a long time to do, a year. We want to see your commitment level in order to do it. And so that's why I've always talked about doing longer term, and then it's more predictable, right? But I also agree with you. You know, it's easier to sell something that's out. Because it's less risky, right? You can make a decision. All right, I blow a month, two months here. Okay. But like you were saying, if you deliver amazing work, they're not going to want to leave. And then if they get in a situation like we just went through with COVID, right? Let's say you're going after the restaurant industry. The whole industry was shut down for months. Are you really going to stick it to them because you have a contract? No, you're going to let them out. At the end of the day, it's kind of like. You're just trying to figure out, do you really have that commitment level to me? Because I have a commitment level to you and I need to know that. That's the biggest thing I look for. Jason Yormark: [00:05:54] Yeah. And for us, I just feel like. We're growing, you know what? Even at the time, it's like, look, if somebody doesn't want to pay you, they're not going to pay you. Like, even, even the best contract language in the world doesn't mean you're going to see that money. And like, you know, in the beginning, especially the first year, like where are we really in a position where we're going to hire somebody, a lawyer and go to court? I'm like, no. If somebody doesn't want to pay you, they're not going to pay you. And I think in the entire history of our business, one client didn't pay, uh, an invoice. I, you know, I tried going after it and it, we didn't get it. So at the end of the day, it's not, it's just semantics almost. Because, again, if you do great work, they're going to stick with you. And if they can't, then they're probably, they weren't a good fit to begin with. We've had plenty of clients that would come into a relationship with us and I vetted them out the best I could. I think they've got good potential, but they get in and either they treat my team like crap or they weren't ready. And we didn't know that. And there w it wasn't a good fit. I'd rather grow a scalable business with the clients that makes sense for us then just trying to trap people into long-term contracts. Because even if they do sign a long-term contract and they're not a good fit, I'm just the kind of guy that's going to be like, look, this isn't working and we're going to go our separate ways anyway. So it really hasn't impacted our agency not having that. And certainly, you know, it's evolved for us, you know. Now we, my, it was funny, an interesting story. My, my team came to me and they were a little bit frustrated because some clients left because they weren't a good fit. And they said, well, what if we, you know, we think maybe we need to reconsider this. We kind of had a back and forth with the team. And ultimately what we decided is why don't we just create options, right? Let's give them the option of, okay, here's, here's your month-to-month price. And here's a long-term contract price discounted. It's your choice. We give the client the choice. What do you care about most? And a lot of what's happening a lot is some of them will take us up on the month, a month. And then after a couple of months, oh, these guys are awesome, actually deliver results. I like these guys. Hey, could we switch to a long-term contract? And then we kind of move into that. So we give them the option. So that has really actually worked really well for us. And now our balance of clients is shifting. Whereas like, you know, a hundred percent of them are month to month. Now that those numbers are changing. It's becoming like 70/30. I expect it to be half and half, which is good for us because, you know, I want an exit strategy. I'm not ready yet. I'm a couple of years away, but I know by the time I'm ready for that. I think that a good percentage of our clients will be long-term contracts. Jason Swenk: [00:08:18] We'll get you there quicker than you think. Or so you have the option. I mean, it's, it's kind of hard to interview, cause I know so much already I'm being in the mastermind. But that's a great point, Jason, too, of what you were saying about we give the option. Because at the end of the day, you got to think about how can I remove friction from them, making a decision? And then whatever, if, if they're like, hey, I still don't trust you yet. That's kind of why, you know, like in the mastermind and the playbook, we always talk about the offering ladder. Do the foot in the door, then a project. Show them value, and then they're going to want that retainer, but I like how you have, hey, if you want short-term contract. It's kind of like a SAS model, if you think about it, like on a technology, it's like, it's this, if you pay month to month, it's this. If you pay, you know, if you commit to a year… And I like to hear that a lot of clients are going to that, because that was going to be my next question for you. For people listening, going well, do you have an exit strategy? Because I know as a buyer of agencies, that's one of the things we look at. Because we need that predictability. Jason Yormark: [00:09:31] Well, plus, I mean, for me it was, I felt like, well, if they look at the history, if they see. Because honestly I could go back to a good percentage of our clients right now and say, hey, you know, I want, uh, for the, you know, I want to kind of solidify our agency a bit, build the valuation up. You've been on month to month for a year or two. You okay with just sliding into a year-long contract? Most of them are going to say yes. So I think that it's just building those foundational clients over time. I'm not worried whatsoever that when I start thinking seriously about an exit strategy, that I'll be able to transition a good percentage of the ones that we have. And this new approach that we're taking, you know, we'll get there. But as a, as a young hungry… If you're just starting out and you don't have anything, that's a great way to disrupt because it eliminates a lot of the barriers to saying yes. And what's interesting is it's almost kind of like a foot-in-the-door offer by itself. Because the whole idea of in my opinion, the foot-in-the-door is to get them to say yes, more easily. Like the commitment's lower, they get a taste of who you are. And that month a month approach… I mean the first month is strategy. So they're in essence getting a foot-in-the-door offer in some capacity. But ultimately I'm just trying to get them to yes more easily and more quickly. Jason Swenk: [00:10:39] Yeah, I love it. Well, I love that strategy and there's so much to take away. So if you guys are listening, we'd love to know your comments on that. You know, because I think all of you should do that offer if, uh, if you're charging month to month now. See about giving them the option at a, I wouldn't say at a discount, I would just say, we're going to charge you more if you're on month a month, right? Jason Yormark: [00:11:00] Exactly. Jason Swenk: [00:11:01] Let's change, focus a little. Because I feel a lot of agencies don't dedicate enough time to building their own brand, their own marketing, treating themselves as a client. So what have you found working for yourself? Jason Yormark: [00:11:14] Yeah. So I, you know, it was interesting. Every agency it starts out and like, you're just, you're so busy with like business development and selling and getting clients. It's, the first thing to get pushed to the side is your own stuff. And it's very easy to do and most do that. And we did, to a certain extent, we didn't take it serious. We just kind of dabbled, oh we'll put a blog post out. Then, you know, a month later, oh, we probably need to put another blog post out. And it just doesn't work. I found that. You know, we were… as a startup, I didn't have a tremendous amount of money to just throw out stuff. And I knew I had the luxury of creating a runway. I created the brand when I had another job. You know, I, I knew that it was going to take a couple of years for the name and our website to permeate on the web and kind of start to get some organic reach. That takes time, you know, it just takes a long time for that to happen. And I just consistently made a commitment to putting know blog posts out and putting content out and putting social media content out. And it gets frustrating because it's like, it's the sum of all that effort over time that really eventually gets you to a good place. Then, now we're three and a half years in or so, and we're getting about 20 to 30, you know, inbound, organic leads. Just from people searching. And that doesn't happen overnight. You have to treat yourself like a client. You have to prioritize. And the, the minute that we realized that, you know. I just, you know, I got someone on my team, Socialistics is their client just like anybody else. The accountabilities are there, the expectations are there. We don't let it slide no matter how busy that we get. We do not, you know, we just don't move away from what we need to commit to. And now that consists of, you know, weekly blog posts, right now, bi-weekly podcast episodes. Certainly social media every day. But it's just, it's just the sum and the consistency of that. Or, I mean, yes, it's got to be strategic and you need to pick keywords and phrases and work that in and, and be smart. But it's just that consistency that you have to kind of stick with it. And the best advice I can give is, you know, if it's just you, then it's gotta be you. But when you start to build a team, make sure that somebody is responsible and accountability is around your business, as a client. That's the best thing that you can do if you're serious about, you know, building a pipeline for yourself that doesn't require you shoveling money on paid ads all of the time. Jason Swenk: [00:13:34] Yeah, I look at it as if it's just you or you're going all right, Jason and Jason. Which, uh, we'll call it the J&J show, I guess. Then we'll be like, all right, that's all good, but I'm already too damn busy or anything. And I always go back to my motto. If you're saying you're too busy, you're not charging enough. It's the leading indicator for most challenges. If you can charge enough, then you can start hiring the right people. And most of the time we hire the wrong people. I want you guys to start thinking about you in the center and thinking about all the stuff you do, right now. The $10 tasks, the $100 tasks, the really cheap tasks. And think about who can you hire to do that stuff, to get some stuff off. And do only like, you know, Jason's talking about like he's doing content development. He can only create that if he's doing the podcast, right? That's what he should be doing and that's what I want all of you to focus on. Because it has to be like three pillars, inbound, outbound, strategic partnership for building a sales system or a lead generation system for your agency. So hopefully you guys get that. Jason, this has all been amazing. And I actually agree with you. I was hoping we would disagree. So I guess I hooked people in on the intro, but, um, is there anything I didn't ask you that you think would benefit the audience? Jason Yormark: [00:14:58] You know, just based on what we talked about and you kind of touched on it just now. You know, just because when you're doing the content, that doesn't mean that you can't outsource, whether it's somebody internally or whether you hire somebody. And a perfect example of that is like the podcast, which I love doing podcasts. It's easy. It's easier to me, right? You're just getting in front of a microphone and blab for 20 to 30 minutes with somebody. Not to mention it's awesome to just to meet other people in that way. But I don't do the editing. Like I don't do the editing. I don't, you know, I don't want to do any of that technical stuff. I did it at first just to kind of get a feel for it. But you know, a couple hundred bucks a month. There's plenty of resources out there that'll take on all the heavy lifting. So literally all you have to do is put the microphone in front of your face. Talk for 20 minutes, send it to somebody else they'll edit it. They'll publish it. It's fantastic. You know, it's a really low investment in time. The same thing with blogs. Like if you're a great writer, then write it, then send it to somebody to edit and SEO optimize it and publish it on your website. Like don't spend your time doing all of those extra things that make it feel too heavy. Like you can outsource a lot of that and really just focus on your expertise and putting it out there. And the minute that we kind of got those systems in place, it becomes a repeatable process and we're able to make it work. Every day, every week. And it's worked really well. Jason Swenk: [00:16:07] What's a website people can go check the agency out? And what's the podcast name that they can search to go, uh, listen? Jason Yormark: [00:16:13] Yeah. Well, our name's unique, so just search for Socialistics. But you can find us at socialistics.com. The podcast is called Socialistics, social media agency stories. And, uh, you know, just type in the name, you'll find us. Jason Swenk: [00:16:26] Awesome. Well, go check that out. And if you guys enjoyed this episode, I would love for you to do me a favor. We haven't asked for going to iTunes or whatever platform you have and review it. And then also, if you want to be surrounded by other amazing people, I want to invite you guys to go to our free Facebook group called the Digital Agency Owner Insiders. You can go to jasonswenk.com/insider. So that should direct you right there as you a couple of questions and only agency owners are in there. So go do that. And until next time, have a Swenk day.

The remarkable Jason Zuk has joined us again on this week's show to expand on psychic abilities/intuition, crystals, AND do a reading for our Host Rebecca Rains! Jason is truly an amazing person with many different talents, Psychic Medium, Lawyer, & Podcast Host to name a few! Check out where Jason gets his crystal collection from https://www.royalsuzie.com/ and if you like this video take a look at Jason's channel https://www.dsocialpsychicradio.com/episodes for more! Listen to today's show and learn: 2:00 - Rebecca's Introduces Jason 2:45 - How Jason connects during readings 4:00 - Different forms of intuitive abilities and time 6:30 - Jason reads Rebecca 17:36 - Jason's predictions for Rebecca in 2022 19:00 - Rebecca's message from her dream 23:00 - When you cross over 24:20- Rebecca's ghost hunting tour story 27:50 - Jason's final words of wisdom Special Guest: Jason M. Ciofalo a/k/a Jason Zuk - The Social Psychic & Lawyer: Jason is has been a licensed Attorney since 2001 and a psychic medium since 2004. Jason adopted the pseudonym "Jason Zuk" in honor of his grandfather whose death inspired him on his spiritual path. When Jason's grandfather passed away in August 2004, he developed his intuitive abilities and realized that he possesses the ability to communicate with the other side. Since that time, Jason has read for hundreds of people and he has learned that our deceased loved ones tend to remain with us after they cross over to the other side. Phone: 813-586-3933 Email: the.social.psychic@gmail.com Website for The Radio : www.dsocialpsychicradio.com Website for The Social Psychic: www.thesocialpsychic.com Follow us on Facebook @GratefulHeart.Tv

On Today's show we are COMING OUT Spiritually

In today's episode I chat with artist/photographer Jason Matias While Jason's financial success is aspirational, it's his story that is the true inspiration for anyone wondering if they can make a living selling their art. Jason does not come from a wealthy family, who gave him a leg up in the art world. He was born into a military family and went into the family business by enlisting in the Air Force right out of high school. When Jason came out of the military 6 years later, he was terrified of becoming another homeless vet. While he tried some other conventional jobs, he couldn't shake his calling as an artist. Constantly obsessed with finding the light, Jason decided to put all his efforts into making a fine art career work.

Episode 66  Learning to love the person, as well as the athlete.  Jason Brown played over 200 matches as a professional footballer. He has played in the premier league, as well as representing his country, coaching at Arsenal Ladies, and managing in South East Asia. The list of players he has played alongside includes David Bentley, Brad Friedel, Gary Speed, and Gareth Bale. When Jason looks back at his footballing career he can rightly do so with pride. But there remains a sadness to the time Jason spent as a footballer. The internal conflict between Jason the person, and Jason the athlete, which caused him to suffer from depression, and an eating disorder, ultimately motivated his decision to retire from the game in 2015 at the age of 33.  Today we talk to Jason about childhood trauma, the death of his Charlton teammate Pierre Bolangi, his sadness at the suicide of Gary Speed, how Jason felt he lost himself to the wealth and fame that comes with being a footballer, and his ongoing relationship with mental health.  If you enjoy this episode, or any of our other episodes, please pop over to apple podcasts, and give us a rating and a review.  https://podcasts.apple.com/gb/podcast/man-marking/id1506661828 You can find us on Twitter @marking_man and don't forget to use the hashtag #WheresTheTalkingLads  If you have been affected by any of the themes discussed in today's episode, we have listed some organisations below who are there if you need to talk: Samaritans  Call 116 132 for free https://www.samaritans.org/ Papyrus UK Call 0800 068 41 41 Papyrus Website CALM ZONE 0800 58 58 58 https://www.thecalmzone.net/help/helpline/ MIND 0300 123 3393 https://www.mind.org.uk/ The Kaleidoscope Plus Group 0800 059 0123 https://www.kaleidoscopeplus.org.uk/

When Jason's teenage son started complaining about pain and muscle weakness, he figured it was simply "growing pains." When Logan's symptoms worsened, however, they knew something much more serious was going on. Listen as Jason and Emily talk about managing the rare condition of Juvenile Myositis.  Learn more about this episode on our website: www.mothersofmisfits.com

Episode 55 – Spiritual Bypassing Our Episode this week starts with Edward uncovering the truth about his nature. Caught in a space of avoidance he starts to see a pattern in his work history that was dormant due to the seasonal work he did for so long. When Jason asks about his avoidance behavior it comes out that maybe Edward might have ADHD. We discuss the possibilities and some of the symptoms. We also discuss a plan of action and possible treatment options that are available. In this week's Deep Dive we review the book “Spiritual Bypassing: When Spirituality Disconnects Us from What Really Matters” by Augustus Masters Robert. We mentioned the book in a previous podcast. Jason read the book about a year ago and Edward just finished the book. Together we share our insights and struggles to accept those insights as we take accountability for parts of our life where we have been bypassing through spirituality.

https://www.youtube.com/watch?v=VP7LGTsMzu0&t=1166s Jason Molinar- Newest Industry Apprentice Graduate at McNeil's Auto Care Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry. In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired. In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities. Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city. Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Brad Christianson- NAPA Sales Person Special Guest Jason Rainey- Vice President, NAPA Auto Care Key Talking Points Jason- from pharmacy to an auto technician Spent 10 years as pharmacy technician out of high school Realized he didn’t enjoy his job or looked forward to it anymore Always had a love for cars (especially Jeeps) and started learning about how to fix them Took a maintenance and light repair class at a local college and loved it Saw an advertisement for McNeil’s apprentice program, interviewed for it and received the apprenticeship  Larger pool for industryYou don’t need to only focus on hiring out of high school students or someone that has previous experience in the auto industry Hire for attitude not skillset- they will learn skill during the programCommitment and willingness to learn qualities Napa Apprenticeship Program- built in collaboration with Jake and Pete9 stages, 2-year program with 4 ASE certifications National program and approved by Department of Labor Receive apprentice tool kit worth $3500 Register your shop at http://www.napaautocare.com (www.napaautocare.com), resource tab and employee recruitment  ROI calculator- customizable with also a gross profit impact chart Currently, 451 total registered apprentices participating in the program  Mentor- willing to invest time and effortEveryone learns differently and at different paces- it will be a continual learning curve for both mentor and apprentice  Shop owner needs to see the benefit for an apprentice program  Previous apprentices turning into mentors  Unrealized revenue When Jason was completing stage 7/9 during the program the profit for the shop in that category was 13K 2021 Jason has generated 47K on his own first two months Family sacrificesWorking 2 jobs at the...

Episode 62 Catastrophe averted? A Frontier A320 Airbus was set to take off from Nashville when a passenger noticed the deicing looked strange. He alerted the flight crew to the green liquid sitting on top of ice and snow on the wings. John and Greg share the details of what may have happened, going beyond news coverage of the incident. They offer their insider knowledge of deicing procedures. Among the insights: Deicing is extremely expensive for airlines Why some flight crews like to avoid “shooting” their planes Value of listening to observations from people onboard Greg shares a story from a recent flight with expert mechanic Jason Lukasik. When Jason noticed a crack in the wing skin of a relatively new Embraer in flight, even he had trouble convincing the flight crew to take note. The episode includes a review of the latest NTSB update on the United Airlines 777 engine explosion. The Flight Safety Detectives discuss the details shared and items not yet mentioned. John has some predictions for what’s next. Flight Safety Detectives is sponsored by Avemco Insurance. Mention the Flight Safety Detectives podcast and receive a 5% discount!

Greetings from Connecticut, USA! Welcome to the third instalment of Season 6 of The Radio Vagabond travel podcast series. In this episode, (#187 of my entire nomad journey!) you'll join me for an exciting Couchsurfing adventure through Connecticut, New England. But first, let's start where I ended off in the previous episode in the smallest state in the USA, Rhode Island. I'm about to check-in to my Airbnb in Providence...let's do this! SEE PICTURES IN THE BLOG POST – CLICK HERE ARRIVING IN PROVIDENCE, RHODE ISLAND As I knocked on the door of my Airbnb, I was immediately greeted by my wonderful host family with a small, very energetic (LOUD) dog. It took a day for the puppy to warm up to this dashing Danish vagabond, but we established an understanding. I spent my first day in Providence working in my room directing a voice-over recording from Denmark, which meant I had to set my alarm for the early hours of the morning (#nomadlife). After I finished work, I decided to take a drive through the city while continuing to listen to Crime Town, a true-crime podcast set in Providence.  NEWPORT, RHODE ISLAND The next day, I decided to trust the internet suggestions of ‘things to do in Rhode Island' and headed South to the famous Cliff Walk to take in the scenery. The cliff walk is exactly that: a slow, wandering stroll on the cliff edge overlooking the vast Atlantic Ocean. It is so peaceful here, I really love the smell of the ocean. After I had enough of soul-searching on the cliff edge, I returned to my Airbnb in Providence and gathered my things: it was time to hit the road again. NEXT STOP: CONNECTICUT The next day, I arrived in Connecticut - the 3rd of the 6 states I will visit on my road trip. I decided on trying out a different method of accommodation this time around...I joined the Connecticut Couchsurfing community! CONNECTICOUCH: A COUCHSURFING COMMUNITY Let me tell you a bit about the Couchsurfing concept before I meet my new friends here. Couchsurfing.com is a free platform where travelers and hosts can find each other and organize a place to spend the night. It's called Couchsurfing, but you typically don't sleep on a couch. I've done it all over the world and every time I've had my own room. SEE PICTURES IN THE BLOG POST – CLICK HERE You basically just sign up and get free access to all available hosts. Couchsurfing was launched in 2004 and today they have more than 15 million users. You can search for hosts in over 200,000 cities all over the world and you have the opportunity to message these hosts and kindly ask for them to open up their home for you – for no cost. No money changes hands, but you shouldn't see it as a free hotel. It's expected that you talk to your hosts and get to know them. I mean, that's why they are opening their doors in the first place. It's nice to save money when you're travelling, but that shouldn't be the main reason! It's also normal to give them a small gift. It can be a bottle of wine, or you take them out for dinner or bring something iconic from your hometown. But it can also be you singing a song or telling a story... MEETING JASON A man walks into a bar and meets Jason and his partner, Lee… I know it sounds like the beginning of a bad joke, but that's what's happened. The bar was expectedly noisy and not ideal for podcast recording, so we went out back and found a quieter location for a chat over some ice-cold beers. Jason is one of the main organisers of ConnectiCOUCH, a Couchsurfing meetup (CouchCrash) hosted in Connecticut. Ittakes place over a weekend every other year. “This is our second event after a successful launch event two years ago. We're trying to bring people from all over the world together to show how really great Connecticut is” says Jason. SEE PICTURES IN THE BLOG POST – CLICK HERE Not only is this my first CouchCrash, but it's also my first time in Connecticut. And I'm not the only one – not that many tourists come here even though it's so close to both New York and Boston. “Even though Connecticut is a tiny state, there is a lot of really interesting and neat stuff happening here. There is a lot of history and outdoor beauty. But Connecticut is a place of a lot of ‘firsts': the first American hamburger was made here, and the first telephone booth in the country was made here too.” When Jason is not hosting vagabonds from all over the world, he works as a manager of the retail department of a big casino in the state.  COUCHCRASH The Couchsurfing community also organises CouchCrashes: multi-day events that members put together to celebrate their local Couchsurfing community. This is an awesome way for locals and travellers alike to connect, learn about the area, and see the cities in the state in a whole new way. It's also a great way to make new friends and enjoy an unforgettable and unique travel experience. I've heard about them during my travels but never had the opportunity to join – until now.  “It's a great way to bring all the devoted Couchsurfing hosts and members around the country to come to Connecticut and enjoy what we have to offer. We did our first ConnectiCOUCH in 2016 and we had a lot of people attend which propelled us to make it an bi-annual event. We wanted to make sure that there is an activity or event that caters to every taste: outdoors adventures, historical excursions, bar crawls, river tubing, history museum tours, etc.” CONNECTICOUCH AND COVID-19 This episode was recorded pre-Covid. Jason told me that they were planning to do another ConnectiCOUCH in 2020 that unfortunately got cancelled. The next one is scheduled for August 2021, but only time will tell if that is too soon. You can find all upcoming events all over the world on the Global Couchsurfing Event Calendar. SEE PICTURES IN THE BLOG POST – CLICK HERE COUCHCRASH TO MAKE FRIENDS CouchCrash is about getting to know the area but most of all it's about meeting up with friends and making new ones. “It's a great way to meet so many different people, especially when people have come from afar to experience the couch surfing vibe in Connecticut. The tagline for Couchsurfing is ‘Meet friends you haven't met yet' which encapsulates exactly what this movement is all about. I have made some long-lasting friendships thanks to Couchsurfing, it's amazing to be able to build such unique friendships.” I still maintain friendships with people I have met Couchsurfing to this day. It really is a way to forge strong bonds with people from all over the world. You never know where you're going to end up and having a network of friends around the world who you can meet up with and stay with for a few days is really magical. Yes, it truly is an enriching experience. Before I became a nomad, and actually had a home, I was also hosting people. I had a German guy and a Colombian woman staying with me. The German was on a bicycle trip from southern Germany to the northern tip of Norway, and back. An interesting guy with a lot of stories. And the Colombian woman was teaching maths at a university in Copenhagen and wanted to see more of Denmark. So, I showed her around and at night she taught me how to salsa. I've also been Couchsurfing with my kids. On a road trip from Denmark to France, we stayed with some wonderful people in Rotterdam, Netherlands, Gent in Belgium, and Normandie, France. Totally unique local experiences that we wouldn't have gotten, had we stayed in hotels. MARK TWAIN HOUSE & MUSEUM The next morning, I met up with ConnectiCOUCH event organisers at a square in Hartford to get ready for our day's excursion. With 125,000 people living here, Hartford is the second biggest city in Connecticut after the slightly bigger Bridgeport. Actor Katharine Hepburn was born here, and for 17 years another famous person lived here: his name was Samuel Langhorne Clemens, but we all know him better as Mark Twain. The house that Mark Twain lived in with his family is now a museum: the Mark Twain House & Museum. And that's the ConnectiCOUCH event I chose to do, even though that river tubing sounded interesting… Sam Clemens aka Mark Twain was born in 1835 and died in 1910. In 1874, when he was in his late 30's, he had this house built and wrote some of his most famous books here: The Adventures of Tom Sawyer and its sequel, the Adventures of Huckleberry Finn. He's known as "the father of American literature" and the "greatest humourist the United States has produced." I took a tour of the house and museum and learned a lot of interesting facts about the author and his work. According to the tour guide, the house cost around $40,000 to build which is the equivalent of around $990,000 in today's pricing. Coupled with the interior design and furnishings, it is collectively worth an estimated $3 million dollars. His wife's inheritance footed the construction bill as Mark Twain was not yet the literary demigod, he went on to become. SEE PICTURES IN THE BLOG POST – CLICK HERE The house measures 11‚500 square feet (more than 1000 square meters) ‚ and has 25 rooms distributed through three floors. It's quite big for an unknown writer but you can do that if you have a wife with money. The house itself is a work of art, whether your interest is Mark Twain or architecture. We learned a great deal about the history of Mark Twain‘s house, Twain himself and his family, and the staff that helped manage and care for the home. If you want to visit (after the pandemic – they are closed right now in March 2021), I highly recommend you make a reservation for tour tickets as far in advance as possible: it's a very popular attraction here, and you might not be able to get in if you don't. MEETING MARGARETE WEBSTER After the tour, one of the local event organisers, Margarete, took us on a tour around Hartford in a big ass Chevy truck: which has a backstory. “I was renovating my house and needed a truck to help with logistics, so I bought a Chevy Silverado. When my kids grew up and left the house, I decided to take my truck on an 8-year road trip around the USA armed with a tent, a kayak, and my laptop. When I returned, I sold my trusted truck and house and bought an RV.” After buying and disliking a Jeep, Margarete bought a new Chevy Silverado to continue her cross-country adventures. When people ask me how long I'm going to keep traveling, and when I'm going to settle down again, I always say: “Until one of my kids starts having kids themselves and I become a grandfather.” Both of my daughters are only in their mid-20's and busy studying in university. Amanda is studying arts and design at the prestigious Danish Design School in Kolding, Denmark, and Clara is studying Anthropology at Aarhus University, and actually just wrote her Bachelor dissertation about digital nomads. They both say that if that's what I say, I'm going to be traveling for a long time because they are nowhere near starting a family. Margarete's story is quite similar. She also used to be a nomad… “When I became a grandma, I met somebody and fell in love. I always told myself that if I had the chance at love I would settle down and take it. But even though I am still very much in love, I miss it terribly and still find myself scheming ways to get back to my life on the road.” SEE PICTURES IN THE BLOG POST – CLICK HERE The reason we're in Margarete's car is that she's going to give us a tour of Hartford. And that's something she's done before, as she works as a tour guide.  FACTS ABOUT HARTFORD The first English settlers arrived in 1635 and their settlement was originally called Newtown but was renamed Hartford in 1637. So, almost 400 years old, Hartford is among the oldest cities in the United States. Being such an old city, they have a few firsts here: Hartford is home to the nation's oldest public art museum, the Wadsworth Atheneum, and the oldest continuously published newspaper, The Hartford Courant. Hartford is nicknamed the “Insurance Capital of the World”, because the headquarters of many insurance companies are here, and insurance is the region's major industry. The city was the setting for the Amy Brenneman series Judging Amy, which aired from 1999–2005. However, it wasn't recorded here. Margarete lives in Manchester just outside of Hartford where we are right now – but she grew up here in Hartford. “I know Connecticut doesn't get a lot of press from the international and local communities, but I really like it here. If you like American history, there is a lot of interesting information here about how our democracy was formed.” As Margarete was telling me her story, we took a wrong turn and got a little lost...or we took the scenic route. GET MARGARETE'S BOOK By the way, you should check out Margarete's blog and consider getting the book she wrote after her life on the road. It's called Lessons from the Road, USA by Margarete Webster. Let me read a few words about the book from the back of it: “Lessons from the Road, USA shares the travel adventures of a funny, single, 50-something-year-old woman, traveling across the U.S. in a pickup truck.”  And then it goes on to say: ”Webster is navigationally challenged…” After getting lost with her just now, all I can say is: “No kidding”.  You can order Margarete's book on Amazon here. Her blog is called lftrus.com (short for Lessons from the Road, US). Like the book it is packed with some really great travel tips.  “So, Connecticut is purported to be the richest state in the country but that is not entirely reflective of reality. This is because Connecticut is the insurance capital of the country and the companies are the invisible bankers which make a ton of money which skews the figures.” That's all we have time for in this episode. Tune in next time to hear Margarete tell a funny story about the Yankees became the Yankees... I'm Palle Bo – ending on a cliff-hanger. And I gotta keep moving. See you. SEE PICTURES IN THE BLOG POST – CLICK HERE   VOICE NOTE FROM A LISTENER Phil from sunny Yorkshire clicked on the banner on theradiovagabond.com where it says, “Talk to me” and sent me a lovely voice message. ”Hi Pablo. It's Phil Chatterton. I'm here in sunny Yorkshire. Just wanted to say thank you for the podcast. You got me so far through the lockdown here in the UK. It's great to travel with you every week as I do my cleaning around the house,feed the dog, bake some bread, and go to different countries with you. It's been a really long hard lockdown, and we're not through it yet. But what's really kept me going is listening to you. Listening to the places you've been and the people you're talking to. It really gives hope and light at the end of the tunnel. Thank you ever so much and keep travelling. Take care now.” Thank you, Phil…! Wonderful that you would take the time to say hi. I'm not going to spend much time talking about the fact that my name is Palle, not Pablo. I know it's a difficult name for anyone who isn't Scandinavian but as long as you listen, Phil, you can call me Pablo anytime. Trust me, I've been called worse... If you also want to do what Phil did. Click on the “Talk to me” banner on the website – or in the link in your podcast app. And then record your voice – and re-record if you don't like what you said. Once you're done, you click send and I get a little soundbite I can use here on the show. Only thing is that the telbee web-app only works in Google Chrome. But both on a computer and on your smartphone. If you prefer to write, you can send an email to listener@theradiovagabond.com or go to Contact on theradiovagabond.com and fill out the form. Thanks… SPREAD THE WORD I'd like to ask you for a favour. If you like this episode, please tell a friend. I'm dead serious… Pick up the phone or send a message to a friend telling him or her about this podcast.  It's the best way to spread the word about this podcast, and I'll be so happy if you could help me this way. You are the best.  SPONSOR A special thank you to my sponsors, Hotels25.com, who always provide me with the best, most affordable accommodation wherever I am in the world.  The Radio Vagabond is supported in part by Hotels25. And something exciting is happening soon - they're building a new improved website with more inspiration and even better results. It's so exciting what's going to happen and I can't wait to tell you more about it. If you're listening to this episode sometime in the future – after mid-March 2021 (I know a lot of you guys do) it's already there. So, head over to hotels25.com and make a quick search. I guarantee that you won't find a better price anywhere. And in fact, if you do, Hotels25 will refund the difference.  RADIOGURU This episode was produced by me and my production company, Radioguru. If you need any help starting a podcast or if you need voiceovers in any language for online videos and other things, please reach out.

Jason Gardner is a father, homesteader, leadership instructor, and regenerative agriculture devotee who lives with his family on a remote property in the mountains of northeastern Washington State. Jason is also a retired Navy SEAL Master Chief who spent nearly thirty years in the SEAL teams and is a recipient of the Silver Star, two Bronze Stars, a Purple Heart, and numerous other awards. As you’ll hear in our conversation, Jason applies the lessons learned from his years of service toward building a meaningful life for his family in the wilds of Washington-- a life lived with purpose and intention, built on a deep respect for the land. - If Jason sounds familiar, it’s because he’s the husband to Iris Gardner, who was a guest on the podcast just a few weeks ago. Given all of the wisdom that Iris shared regarding parenting and intentional living, and how fondly she spoke of Jason as a father and husband, I thought it would be fun to have Jason join me for a conversation. It was fascinating to hear Jason discuss many of the same topics that Iris and I covered, as he provided a complementary perspective on subjects including parenting, marriage, and thriving as a family in such a remote, wild region of the West. - This was a fantastic conversation, and I can’t thank Jason enough for taking the time to share his wisdom with me. We talked a lot about his military service-- from his decision as a high-schooler to join the SEALs to his long and diverse career as a SEAL leader. We also discuss his life-long love of wild, mountainous places, and why he and Iris have chosen to raise their family in northeastern Washington. We talked about how to find purpose in work, no matter what your chosen career. We discuss the idea of having a warrior’s mentality and how he applies that idea to parenting and his current career as a leadership consultant. Jason explains the dichotomy of being an elite special forces operator and gentle father and husband. And we also talk about regenerative agriculture, the many life lessons he’s learned from training horses, influential music, his favorite books, the best advice he’s ever received, and much more. - There are so many insights and resources packed into this episode, so don’t forget to reference the episode notes for a full list of topics and links to everything we discussed. And if you’d like more insights into Jason and Iris’s life in Washington, you can check out their Youtube channel, which I’ve linked to in the notes. Thanks again to Jason, and I hope you enjoy. --- Jason Gardner on Instagram Jason's Motivational Battle Speech "To My Daughter" Echelon Front Iris Gardner Episode Iris's YouTube Channel Full episode notes with links: https://mountainandprairie.com/jason-gardner/ --- TOPICS DISCUSSED: 3:50 – Where Jason grew up 5:50 – How Jason developed a love of wild places 6:10 – When Jason first started considering military service and the SEALS  10:05 – How music helped frame Jason’s mindset 12:50 – Jason explores the dichotomy of his military and personal life 17:50 – What makes Jason so good at his job 19:20 – How Jason knew it was time to retire 23:20 – Jason explores the intentionality that enabled he and Iris to live the life they do 24:35 – How Jason’s approach to parenting has changed since retiring from the SEALS 28:20 – How did Jason come up with the points of To My Daughter 32:20 – What being a warrior means to Jason 34:35 – Jason explores how marriage works between two strong-willed individuals 37:50 – Jason discusses his recent work with horses and its impact on himself 43:50 – Jason’s advice on finding purpose, told through the lens of sniper training and “the stalk” 52:05 – Jason discusses his current role as a leadership coach 56:35 – Jason discusses books that have been important to him 58:05 – Jason discusses regenerative agriculture 1:01:05 – What Jason does for fun 1:02:50 – The best piece of advice Jason ever received 1:06:20 – Jason’s parting words of wisdom --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

On today's episode of Let's Grow Together, I talk with Jason Brown where he shares his secrets to how he was able to build a 6 figure business while still working a full time job. He has invested in a lot more than stocks and you're going to love the powerful insights that he shares. When Jason was 19 years old, he wanted to skip working Saturday's at my day job. To do that, he needed an extra $50 a week. That's when I first started getting acquainted with the stock market. Once he accomplished that goal with trading, he continued to pull at the stock market thread and unraveled knowledge and trading strategies. His thirst to gain insight on this incredible opportunity to make my money work for me did not stop there. At the age of 23, he grew my $10,000 student loan into a six-figure trading account in under a year. Even after 15 years of trading, his passion for the stock market has not waned. It's the fire behind starting The Brown Report and stock market education. The fact that he is successful in this industry is proof that you can be, too - you just need the right education and guidance. https://thebrownreport.com/ https://www.youtube.com/c/Thebrownreport https://www.instagram.com/brownreport/ Book References Rich Day Poor Dad Think and Grow Rich

In today’s episode, Cheryl speaks with Jason Haim, AIA, DBIA, LEED, AP, Executive Director and Managing Principal of Perkins Eastman’s L.A. studio. During their conversation, Cheryl asked Jason the question, “What are the Solarium Living Rooms you designed at MarinHealth in Marin, California, and how did you come up with the idea?” Jason shares, “When I was caring for my mother in the hospital, they always wanted her to get up and move around. And these corridors were a horrible experience. There wasn’t a place to go. And while at another hospital, I noticed that there were more people in the lobby that had IV poles attached to them, than those entering the building.” Learn how Jason and his team at Perkins Eastman solved this problem at MarinHealth by creating five indoor/outdoor spaces called Solarium Living Rooms. This and so much more on the changing face of healthcare architecture and design post COVID on today’s episode with Jason Haim. Learn more about Jason Haim and Perkins Eastman by visiting https://www.perkinseastman.com/ In Cheryl’s conversation with Jason Haim they discuss: Jason has said, “If you’re not innovating, you’re done.” What does this mean exactly, and how does this idea apply to Jason’s recent project at MarinHealth Medical Center Oak Pavilion in Marin, California? What is family-centered care and how did this philosophy apply to Jason’s project with Perkins Eastman at MarinHealth? Why did Jason want to make MarinHealth feel more like a hotel? How did Jason and his team at Perkins Eastman come up with the idea of Solarium Living Rooms and how were they installed at MarinHealth? What is Design-Build and how is it affecting the healthcare design industry today? When Jason was 8-years old, he and his Dad built Jason’s first tree house. What was that time like for Jason and how did it influence his career? What is the future of healthcare in Jason’s opinion? Jason answers the question, “Has COVID forever changed hospitals and the design of healthcare spaces?” The world is changing quickly. The Center for Health Design is committed to providing the healthcare design and senior living design industries with the latest research, best practices and innovations. The Center can help you solve today’s biggest healthcare challenges and make a difference in care, safety, medical outcomes, and the bottom line.  Find out more at healthdesign.org. Additional support for this podcast comes from our industry partners: The American Academy of Healthcare Interior Designers The Nursing Institute for Healthcare Design Learn more about how to become a Certified Healthcare Interior Designer®  by visiting the American Academy of Healthcare Interior Designers at: https://aahid.org/. Connect to a community interested in supporting clinician involvement in design and construction of the built environment by visiting The Nursing Institute for Healthcare Design at https://www.nursingihd.com/ FEATURED PRODUCT Inspired by the properties of photocatalytic materials, Porcelanosa has evolved their KRION® Solid Surface material called K-LIFE. When K-LIFE comes into contact with light, it will be able to purify the air, expel harmful bacteria, and more. K-LIFE can easily be integrated into many applications – from wall coverings and claddings for ceilings, to custom tables, bars, sinks, shelving units and furniture. The application of K-LIFE in areas with high daily traffic, such as waiting rooms or reception areas, can assure a gradual decontamination of germs and lead to ongoing ecological benefits. Some research performed with KRION® K-LIFE, which has photocatalytic properties, proved that the material can significantly reduce the presence of bacteria. This revolutionary process has led to a patent pending, innovative, and exclusive product that will have a direct effect on our quality of life. Watch the video on KRION Natural Infection Prevention.

This episodes guest is Jason Feairheller from Function & Strength. When Jason began his training career, he had an interest in developing athletic speed and power, and over the past decade, that interest has turned into a passion. In addition to training, he has lectured on strength and conditioning as an adjunct professor at Immaculata University. Jason has been sought out for his knowledge and application for speed and power development. Jason has also been featured on several podcasts talking about his concept of Multidirectional Power. He has also contributed articles on speed training, as well as taught the course, “Functional Speed Training for the Fitness Professional and Healthcare Provider.” On this episode Jason and I discuss: Jason's background Jason tells us about his background coaching street hockey Jason shares his insights into multi-directional power development I ask Jason how he structures training sessions at Strength & Function We discuss transfer of training Jason talks about vestibular training I ask Jason what is a plyometric? I ask Jason, if he could invite 5 people to dinner, dead or alive, who would he invite and why? I ask Jason for his top and current reading recommendations This was an outstanding episode and I hope you all enjoy it as much as we did! Stay Strong, RB   Show Notes: Website - functionandstrength.net Facebook - Function & Strength Twitter - @TrueFXS Instagram - functionandstrength   Books Mentioned: Anatomy of Agility    Podcasts Mentioned: Lee Taft - Performance Podcast: Episode 35 - Developing Multi-Directional Power (With Jason Feairheller)Physical Preparation podcast - Jason Feariheller on Building Multi-Directional Speed and Power ATSW - Episode 234: Ryan Harrison - vision training to enhance performance Just Fly Performance Podcast #68 - Robbie Bourke on Isometrics, Periodization and Holistic Performance People and Resources Mentioned: Ryan Heickert Marty Tomes Dan John Pavel Tsatsouline  Dan Pfaff Dan Pfaff - Rudiment Jump Series Pat Davidson Bill Hartman Gary Gray Joel Jamieson Westside Barbell Yuri Verkhoshansky  Ty Terrell Bondarchuk - Exercise classification ALTIS Al Vermeil  Al Vermeil Hierarchy  Ryan Harrison  Bill Harrison  Wayne Gretzky  

Jason Schramm has focused his passion for the vegan lifestyle along with his tech skills on developing global directories for vegan events, vegan-friendly movies, and plant-based meal delivery. When Jason embraced veganism 5 years ago, it started him on the path of evaluating his own life. He saw how difficult it was for folks interested in a plant-forward lifestyle to find one another and connect. Jason’s solution: VegEvents.com, the largest listing of vegan events throughout the world. VegMovies.com came next, replete with movie descriptions and warnings about potentially disturbing content. His most recent venture, VegMealDelivery.com was a creative response to the COVID lockdown. Attention to the environmental impact of his food choices brought with it a desire to further minimize his carbon footprint. Thus, Jason’s veganism became a gateway to a life of minimalism, mindfulness, and purpose. It’s his minimalist lifestyle that has afforded Jason the luxury of providing his resource websites at no charge. Jason’s story is one of self-reflection, freedom, and purpose, stemming from a bold choice to look at the way our actions impact the world at large and respond accordingly.

Jason was born and raised in Eustis, FL, and grew up in the roofing business with his Dad, Rodney Reisman. Always competitive, Jason and his Dad started racing go-karts on the weekends as early as 8 years of age. After High School graduation Jason moved to Charlotte NC and got his Motorsports Management Degree still racing and working in racing nights and weekends. Racing gave Jason experience in metal fabrication, airflow, and engineering, worked on a pit crew, became a car Chief and a Crew Chief. Jason worked for some of the biggest names in the racing industry and developed a strong, team-building work ethic with astounding attention to detail. In Charlotte, Jason met his bride, Amber Reisman, and made the decision to raise a family leading him back home to Eustis FL. Jason brought his invaluable experiences in NASCAR with him to Eustis Roofing, transforming the business into a multi-million dollar business. Jason believes strongly in a team atmosphere, providing homeowners with the best products and installation available. Jason's learned skills in metal fabrication, engineering, strong team unity, and incredible work ethic brought Eustis Roofing Co invaluable leadership skills looking at the roofing business in a whole new light. Employee team unity and building a trade that is focused on being service-driven has been extremely beneficial to the roofing trade. When Jason isn't working he enjoys spending time with his family, boating, fishing, and golfing. On this episode, we talk about what he learned in his time working with a NASCAR Team, and how he has implemented these lessons in his family's roofing business. Links: Eustis Roofing: https://eustisroofing.com/ For Tips, Strategies, and Free Downloads visit our website: roofermarketers.com The Roofing Success Podcast Text Jim @ (612) 512-1812 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review on iTunes!

Jason has always brought his “bigger than me” mindset to every passion project he’s ever worked on, including the companies he runs today. His dream has always been, and continues to be, helping others become successful. Through Klugonyx, he aids other founders and entrepreneurs down the product development rabbit hole and helps them turn their dreams into reality. His specialties include: company management, product development, product engineering, product manufacturing, quality assurance, operations, leadership, public speaking, leadership and mentorship. Jason’s career goal is to continue to help entrepreneurs and founders with the entirety of their product development journey, while also building more brands and products on the side that will help expand the quality of others’ lives. When Jason isn’t running 3 companies, he’s planning his upcoming wedding and spending as much time golfing as possible, rock climbing and spending time with his fiance and 2 dogs. www.KlugOnyx.com and www.DoraiHome.com Testimonials are the secret sauce to getting more business. Let us make them for you. https://www.BusinessBros.biz/testimonials NEED HELP STARTING YOUR OWN PODCAST? https://www.businessbros.biz/podcastpro Business Bros Merchandise: https://teespring.com/stores/businessbros Contact James for all your Insurance needs 619-884-0045 or James@SiasFirst.com OR CLICK ON THE LINK BELOW!!! GET A HOME OWNERS POLICY FAST!! www.businessbros.biz/homeowner JOIN THE BUSINESS BROS NETWORK www.businessbros.biz Want to be on an episode of Business Bros the #1 Podcast in San Diego? www.BusinessBros.biz/guest Join the conversation or catch the podcast live on our social media feeds @BusinessBrosPod Facebook, Instagram and Twitter. You can listen to past episodes on our website www.SiasFirst.com. www.bensound.com

This week, you'll hear Kiran and Marco of the Angry Workers, a collective of anti-authoritarian communists struggling to think through and build workers autonomy from the UK. For the hour, they talk about their organizing and the book they just published, “Class Power On Zero-Hours” (available from PM Press in the US & UK, currently at a 50% discount if purchased from the publisher using the discount code 'GIFT'). Over 6 years, the Angry Workers got jobs in West London in factories, warehouses and logistics, building relationships with coworkers and neighbors from origins worldwide, and getting their hands dirty building working class power alongside other precarious and gig workers. The book documents attempts at building a solidarity network, their newspaper to open dialogue (called Workers Wild West) and engagements in workplace action and organizing. They worked inside and outside of trade unions and the IWW, assessing victories, defeats and lessons to move forward with and sharing glimpses into the struggles and ideas of the people they worked and lived with. This book is an amazingly detailed exploration of building solidarity, learning from mistakes and working towards a collective vision for liberation amongst the labouring classes at the points of production and reproduction. Announcement Jason Renard Walker Parole Incarcerated journalist and author Jason Renard Walker, minister of Labor for the New Afrikan Black Panther Party (Prison Chapter) will have a parole hearing coming up soon in Texas. Jason has faced serious backlash from white supremacist gangs and guards due to his activism and reporting while held by the TCDJ, so much so that he was recently transferred to a new prison, apparently because of the threats he was facing at Clements Unit. Jason's book,about which we got to interview him earlier this year, “Reports from Within The Belly Of The Beast: Torture and Injustice Inside Texas Department of Criminal Justice”, is now available in paperback as well as digital via Amazon, and his writings have regularly been published by the SF Bay View National Black Newspaper. Letters of support for his parole will go a long way toward getting the parole board to release Jason so that he can finish his Federal stint and get back to the outside. Check our show notes for details on where to write and suggestions on content. Here's some information about supporting Jason in this effort: Dear Supporters of Jason Renard Walker, Jason's parole hearing is coming up and we urgently need your help with writing letters. Here is a guide on how to write a persuasive parole letter if you need it:  https://pigeonly.com/pigeonly-blog/how-to-write-a-parole-support-letter/ Letters should be sent right away to: Board of Pardons and Paroles 8610 Shoal Creek Blvd. Austin, TX 78757 Things to mention (per Jason): * Your relationship to Jason, * Any credentials you have, * Positive things you know about Jason, When Jason is paroled from Texas he will immediately begin a minimum six-year federal prison sentence. Jason said that the most common reason for denial of parole is that the prisoner is a threat to the community, and that his continued incarceration will prevent him from any contact with the general community. He is also worried because TDCJ has poor covid prevention measures. As many of you know, Jason was facing problems with a white supremacist gang recently and in response, he has been moved to another prison. Jason's current address is: Jason Renard Walker #1532092 Michael Unit 2664 FM 2054 Tennessee Colony, TX 75886 . ... . .. Featured music: 'Anotha One' by Apollo Brown from Trophies (instrumentals) 'Class War' by The Dils

Carolan Carey has been called “The Psychic Medium of Sarasota” or “SRQ” to all you jet-setters! After doing phone readings from New York to Vietnam – Carolan’s clients refer to her as “that psychic from Sarasota”. Carolan is a platform medium demonstrating her spirit connection at many area venues.She will be giving short readings to her viewers and listeners as well as inviting exciting professionals from all over the world to have a candid conversation about mediumship, the psychic arts, the paranormal and your well-being.http://www.carolancarey.comAs young as early teens, Kelly Jo had embarked on her psychic journey. She worked with another psychic on a long distance murder case in Mass. and on an extremely sensitive and high profile murder case in Florida.As a gifted clairvoyant, medium, pet psychic and medical intuitive, Kelly Jo has traveled around the United States doing readings, tea parties, Glasonbury fairs, private consultations, pet hands on healing, lectures at Mesa Arizona University to include: From the 80’s – 90’s, spiritual book reviews at Barnes and Noble in Florida. She is also a Medical Intuitive – uses this gift for readings in sensitive health matters; Assisting healing, body scans – Pranic healing and Releasing deceased or trapped spirits back into the light of God force.http://kellyjopsychic.comJason M. Ciofalo d/b/a Jason Zuk is an Intuitive Psychic Medium residing in Tampa, Florida. Jason adopted the pseudonym “Jason Zuk” in honor of his grandfather whose death inspired him on his spiritual path. When Jason’s grandfather passed away in August 2004, he developed his intuitive abilities and realized that he possesses the ability to communicate with the other side. Since that time, Jason has read for hundreds of people and he has learned that our deceased loved ones tend to remain with us after they cross over to the other side.https://www.thesocialpsychic.com

Jason CutterWhat can a salesperson learn from someone who seemingly avoided Sales and was a Marine Biologist that tagged sharks for a living?Jason from his youth had a pretty negative idea as to what salespeople were like based on hearing stories from his mother who worked in a furniture store and heard the war stories from salespeople who took advantage of others. The feeling was that salespeople were out to get you!He also had the not so fond memories of going to the car dealership every few years and watching the negative experience of salespeople trying to negotiate with his mother. The experience took hours and soured him on the idea of what sales can be. Based on these 2 experiences it is no wonder that Jason went the complete opposite direction and went into the ocean to tag sharks.When Jason got into sales, he felt he was advising and was taking orders. He also didn’t truly realize as a mortgage broker that he was really in sales. Like many he was untrained. He felt that the best way to show his authentic self was to give options that inevitably confused his clients until he learned the need to keep things simple.What’s the worst outcome if someone doesn’t buy your product? If you know that you can help someone, you owe it to them. The problem is that most salespeople don’t ask enough questions to know or understand how their product or service cam make an impact in their business.What’s the death of a thousand punches? What happens when a prospect asks a question when things are getting serious with real buying questions? Frequently inexperienced salespeople will pause when they respond to a question. This will open the door for additional questions that may take the conversation off track. The better course may be to respond and then move back to the process.Jason is genuine with a broad range of knowledge in sales. He helps new people with a vision board so they can buy in to what truly motivates them, and the sales leader can work with their rep to help them get what they want without having to use either the carrot or stick.Find out more about Jason here:https://www.linkedin.com/in/jascut/and here:https://www.cutterconsultinggroup.com/

Special Guest: Jason Shonerd Pronouns: He/Him Jason joined the credit union movement two years ago, and is a recent University of Nebraska-Lincoln graduate with a bachelor's degree in history. He is passionate about the history of labor and work in the United States in particular. When Jason isn't researching or writing, you can find him kayaking or out on walks with his beagle, Bailey.

You've heard enough podcasts with "expert guests"!  When Jason receives a call from a Pennsylvania client he hits RECORD! Topics include an opening day mature archery buck, "dirty plots", homemade roller crimpers, the Reload food plot system and low impact doe removal.

Jason Cutter has lived many lives when it comes to his careers and professions, starting out as a Marine Biologist before eventually falling into sales! This is common happenstance with thousands of sales professionals, but what separated Jason from a lot of others is he went on to hone and perfect his craft. Now he has a successful consulting business, where he helps businesses of all sizes revamp their sales processes. When Jason isn't helping his clients, he is writing books! His latest book is "Selling With Authentic Persuasion", link below to purchase his book. Jason is also the Host of "The Sales Experience Podcast", there is a ton of great value in his podcast. The link for his podcast is also below. I hope you enjoy this interview I had with Jason! Jason's Website: http://jasoncutter.com/ Click here to buy "Selling With Authentic Persuasion": https://amzn.to/3cFnaGP Check out Jason's Podcast "The Sales Experience Podcast": https://podcasts.apple.com/us/podcast/the-sales-experience-podcast/id1460144243 Connect with Jason: LinkedIn: https://www.linkedin.com/in/jascut/ Facebook: https://www.facebook.com/groups/authenticpersuasion/ ++++++++++++++++++++++ Please Follow & Connect with me! Link's Below Blog: https://tyzerevans.com TikTok: https://tiktok.com/tyzerevans Instagram: https://instagram.com/tyzerevans Facebook: https://facebook.com/grindsellelevate Twitter: https://twitter.com/TyzerEvans LinkedIn: https://linkedin.com/tyzerevans Tumblr: https://tumblr.com/tyzerevans Youtube: https://youtube.com/c/tyzerevans --- Support this podcast: https://anchor.fm/grindsellelevate/support

Jason Cutter has lived many lives when it comes to his careers and professions, starting out as a Marine Biologist before eventually falling into sales! This is common happenstance with thousands of sales professionals, but what separated Jason from... Jason Cutter has lived many lives when it comes to his careers and professions, starting out as a Marine Biologist before eventually falling into sales! This is common happenstance with thousands of sales professionals, but what separated Jason from a lot of others is he went on to hone and perfect his craft. Now he has a successful consulting business, where he helps businesses of all sizes revamp their sales processes. When Jason isn't helping his clients, he is writing books! His latest book is "Selling With Authentic Persuasion", link below to purchase his book. Jason is also the Host of "The Sales Experience Podcast", there is a ton of great value in his podcast. The link for his podcast is also below. I hope you enjoy this interview I had with Jason! Jason's Website: http://jasoncutter.com/ Click here to buy "Selling With Authentic Persuasion": https://amzn.to/3cFnaGP Check out Jason's Podcast "The Sales Experience Podcast": https://podcasts.apple.com/us/podcast/the-sales-experience-podcast/id1460144243 Connect with Jason: LinkedIn: https://www.linkedin.com/in/jascut/ Facebook: https://www.facebook.com/groups/authenticpersuasion/ ++++++++++++++++++++++ Please Follow & Connect with me! Link's Below Blog: https://tyzerevans.com TikTok: https://tiktok.com/tyzerevans Instagram: https://instagram.com/tyzerevans Facebook: https://facebook.com/grindsellelevate Twitter: https://twitter.com/TyzerEvans LinkedIn: https://linkedin.com/tyzerevans Tumblr: https://tumblr.com/tyzerevans Youtube: https://youtube.com/c/tyzerevans --- Support this podcast: https://anchor.fm/grindsellelevate/support

It's a two-for-one on A BETTER PEACE this week. Kara Dixon Vuic and Jason Vuic join Michael Neiberg in the studio for our ongoing ON WRITING series. Kara and Jason share their varied approaches to writing and discuss what literary collaboration looks like in their house. Two very different authors that write on different topics discuss their takes on research, their writing styles and reading each other's drafts. Well, we also have very different writing styles, right? I can write 100,000 drafts...When Jason sits down to write, the period does not go at the end of the sentence until it is done. Kara Dixon Vuic is the Lance Corporal Benjamin W. Schmidt Professor of War, Conflict, and Society in 20th-Century America at Texas Christian University. Jason Vuic is an independent scholar and freelance writer. He holds a PhD in Balkan and Eastern European history from Indiana University. They happen to be married to each other. Michael Neiberg is the Chair of War Studies at the U.S. Army War College. The views expressed in this presentation are those of the speakers and do not necessarily reflect those of the U.S. Army War College, U.S. Army, or Department of Defense. Photo Credit: Courtesy of Harvard University Press, Johns Hopkins University Press,  Hill and Wang, Simon & Schuster and University of Massachusetts Press Other releases in the "On Writing" series: WHEN A GENERAL WRITES FOR THE GENERALIST (ON WRITING)THE VALUE OF WRITTEN THOUGHT: STEPHEN VOGEL (ON WRITING)THE MORE BEAUTIFUL QUESTION: ALEXANDRA RICHIE (ON WRITING)FACT AND FICTION: THE RECOUNTING OF WWII WITH JAMES HOLLAND (ON WRITING)THE U.S. ARMY IN THE 20TH CENTURY: AN INTERVIEW WITH BRIAN LINN (ON WRITING)LIBERATION FROM THE POINT OF VIEW OF THE LIBERATED (ON WRITING)PARIS 1919: A CONVERSATION WITH MARGARET MACMILLAN (ON WRITING)THE CHALLENGES OF WRITING BIOGRAPHIES (ON WRITING)FINDING “WOW” MOMENTS (AND OTHER WRITING TIPS FOR SENIOR LEADERS) (ON WRITING)THE ART OF WRITING HISTORY (ON WRITING)

Jason Carter is a Registered Nurse in New York City. Following the Standard American Diet (SAD) recommendations he found himself weighing 300 lbs and pre-diabetic at 24 yrs old. In his search for a better diet, he experimented with a vegan diet, a ketogenic diet, and eventually found that a carnivore diet was the best solution for him. He has lost 111 lbs, works out regularly and has transformed his previously overweight body into an athletic physique. His carnivore diet is made up of 85% fat and includes organ meats for essential micro-nutrients. Worked in a Covid-19 hospital ward. Saw that many of the patients that struggled with the disease also had symptoms of Metabolic Disease like obesity, heart disease, type 2 diabetes and hypertension. In his effort to help patients with dietary advice he has found himself in direct conflict with other hospital staff making the standard recommendations.   LINKS: Instagram: @theketopocalypse Twitter: @ketopocalypse   Connect with Zane: Ready to lose weight for good? Check out my Metabolic Makeover program at the link below! https://zane-griggs-fitness.mykajabi.com/pl/213309   Questions? You can email your questions to zane@zanegriggs.com. Connect with me at zanegriggs.com or on Instagram @zanegriggsfitness   QUICK EPISODE SUMMARY Meet Jason Jason's struggle with weight When Jason’s overeating starting How Jason went from vegan to keto The results of Jason lifestyle changes How many meals Jason ate when he was vegan Jasons personal conflict with standard diet educate The problem with hospital food Jasons experience with COVID-19 The most common pre-existing condition with COVID-19 passionates Were hospitals overwhelmed? The unique cuts that Jason eats The benefits of livers

Jason is an Entrepreneur, Investor & Speaker and Co-Founder Tier One Trading. When Jason started his first business at age 22, He had a real passion for entrepreneurship and solving problems. Since then, he has built and co-built multi-million pound businesses both online and offline. After adopting some simple investment and speculations strategies in the financial markets, Jason was able to achieve financial independence by the age of 29 years old. Since then, he has been able to focus and contribute towards a more rewarding and fulfilling mission. Jason believes that everyone deserves to live an inspired life. We are better humans when we have time to contribute towards what we are passionate about. We can think freely, support our family and help solve the worlds most meaningful problems. Jason's goal is to help educate and liberate as many people as possible from the status quo 9-5 rat race so that they can take control of their finances and design their life the way they want it to be.

We got to hang out with Jason Huddleson in the studio. Jason has worked and managed bars since 2006. He’s been the General Manager of The Deuce, The Thirsty Turtle, and The Hitching Post since 2012. Fletch and I have put together our volleyball team and we talk about the upcoming season at the deuce! When Jason isn’t preparing delicious meals at home he’s at the bar making you smile. We had plenty of good laughs on this episode and we hope you enjoy. Middle of the map is with Mr. Jason Huddleson

Since my school days, I started realizing how hard it is to be a good professor. At that time, I wanted to be great in any jobs except teaching. However, life is filled with surprises and when I was a sophomore at university, I agreed to teach one of my younger friends, Jason, for his English. I was terrified at first but Jason was quite convinced that he would be successful if I was the one helping him on his preparation. The English exam is quite competitive and more than 100 students were ready for around 10 positions. When Jason talked to me and expressed the opinion that I could help him make the dream come true, I could not turn him down. For the following 12 weeks or so, I supervised him in vocabularies, grammar and pronunciation. I would say, teaching him was a great experience and this changed my perspective to the teaching. He was a high talented and quick learner and his success in the exam gave me a sense of pride.    

Most everyone these days has heard of Tyler Perry's Madea, right but not necessarily of Medea, niece of Circe? Well, believe it or not, the source for this formidable character (read: badass) is the Colchidean witch, Medea, who herself has no equal in the canon of classical mythology. This might explain her enduring appeal for MC and others across the millennia. In this episode, Medea - Act I, our beloved MC provides a little background to the second offering of his plays ripped from classical mythology, and, after that, the entire first Act. In Act I, Jason and the Argonauts, after an arduous journey across the Black Sea, land in Colchis to take back the fleece that king Aeetes holds in his possession. The king, hoping to kill off the Greek pretender, assigns Jason two impossible tasks to make him quote unquote earn the fleece. If not for Aeetes's daughter's intercession (love at first sight) and black magic (her aunt is Circe), Jason would die on the spot. For her assistance Jason had promised to marry her. When Jason survives these labors, the king Aeetes is not happy and, citing illegal help by his cherished daughter no less, again refuses to give up his beloved talisman, the fleece. What will the two newlyweds do now?

Jason is an Entrepreneur, Investor & Speaker and Co-Founder Tier One Trading. When Jason started his first business at age 22, He has a real passion for entrepreneurship and solving problems. Since then, he has built and co-built multi-million pound businesses both online and offline. After adopting some simple investment and speculations strategies in the financial markets, Jason was able to achieve financial independence by the age of 29 years old. Since then, he has been able to focus and contribute towards a more rewarding and fulfilling mission. Jason believes that everyone deserves to live an inspired life. We are better humans when we have time to contribute towards what we are passionate about. We can think freely, support our family and help solve the worlds most meaningful problems. Jason's goal is to help educate and liberate as many people as possible from the status quo 9-5 rat race so that they can take control of their finances and design their life the way they want it to be.

In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss the impact that an AMS has on your agency, and how in the future you may not even have an AMS.  They also talk about how your website is your curb appeal to the virtual world with the do’s and don’ts of it. Episode highlights: What made Jason realize that we weren’t like San Antonio and why? (3:49) How was Jason’s transition going on with Veruna? (5:29) Jason shares how he met Seth Zaremba. (6:48) Jason talks about the transformation that he experienced. (7:46) Jason says that Veruna is a reliable and easy-to-use tool for data migration. (10:31) Jason shares that he was in a meeting when they inform him about the other seven main people that will get in with Salesforce. (13:53) What does Jason think will happen if Salesforce goes away? (14:35) Jason says that AMS will not go away, but just be transformed. (22:27) When Jason started his agency in a 50 to 56 square foot room, did he actually measure it? (24:39) Why does Jason feel that customers using his payment method isn’t a big deal, what has changed in the last five years? (26:20) Jason never expects that his clients will make the online payments as he just sends them a link through ePayPolicy. (27:39) Jason tells why he is against the agency or the company apps. (29:04) Jason thinks that we should always stay attuned to be someone's animal in the circus and make sure that it’s not us. (30:58) Does Jason feel that providing an actual quote on his website is necessary? Or we have to follow Marcus Sheridan’s method of calculating the cost? (32:06) Why are we comparing ourselves to an insurance company, as independent insurance when we provide something different? (44:20) Jason talks about his blog titled “What Does Super Mario Brothers Have To Do With Direct Writers?” (46:23) Jason shares that visible contact information and an appropriate welcome position call to action are important contents for a website. (49:02) Key Quotes: “You can either chase the shiny things or you can get rid of the dull things.” - Jason Cass “If we want to be partners, we need to be partners.” - Jason Cass “You'll be able to lead a team and an agency in business and an organization in your family when you know the difference.” - Jason Cass Resources Mentioned: Agency Intelligence Reach out to Jason Cass Reach out to Josh Lipstone Joshua Lipstone LinkedIn Lipstone Insurance Group Book: Customer Service Is Just For Foreplay: The Modern Customer Experience Will Separate You From Your Competition Article: What Does Super Mario Brothers Have To Do With Direct Writers? Advertisers: Veruna Advisor Evolved ePay Policy

A lot of entrepreneurs went from being an employee, before figuring out what they really wanted to do. Who, in the beginning was following the ‘norm’, the program that was taught to us in school and by the society. That was exactly what our guest for today, Jason Van Orden, went through before becoming a huge entrepreneur and who is now teaching other how to transition from being an employer to succeeding in the world of entrepreneurship. We know that a lot of you, our dear tribe, will connect with Jason’s life story and will get huge chunks of knowledge and inspiration to take a leap of faith and finally live a life by your design. Jason worked for three as an employee when he began to feel restless and weighed things heavily before quitting his job. He spent a couple of years figuring out what his strengths are and where his interests lie. He struggled with different forms of fear and shifting his mindset before he really got his thing going. A lot of people has the same obstacles, and Jason is here to help you overcome those. Be sure to listen to this podcast in full to understand how you can understand yourself better, how to overcome fear, and how to train your mindset, even sharing a therapy technique that will help you to become more aware of yourself and your thoughts. By gaining this much needed clarity, you are already halfway through making your dreams into a reality. So tune in, and be sure to share this episode with everybody else! Here’s What You Missed What it looked like when Jason followed the ‘norm’What he did to finally transition from being an employee to being an entrepreneurHow to overcome fear and train your mindsetWhat is cognitive behavioral therapy and how to do it?Thoughts on being a generalist of specialist?Discovering your ‘unique genius’, how to amplify your message to reach more people Knowledge Nuggets Jason has been always been a curious as a child, and likes to do things in his own way. As he continues to evolve, he sees the importance of following that curiosity and being willing to experiment on it. [6:18] Joint venture affiliate deal. When Jason started marketing about the workshop he was planning to start, he didn't have an mail list yet. The place he's going to rent has a list of about 83 people that he started sending physical mails. So he got the list in exchange of a promised portion of sales. [8:03] Ask yourself, where does your strengths and interests lie? Do your best to look into different things by reading books and trying things out to identify which things are more interesting to you. It may take a couple of years of searching and figuring out what was right for you, but if you continue to do work, you will get where you should be. [9:00] Write the things you are afraid of. When you are trying to figure things out and pondering if it's time to quit your job, one of the first things you can do is to write the things that you're afraid of. Include the worst case scenarios, and see if you are ready to face it. By the end of that process, you will know if you are ready to quit the corporate world. [10:53] How to overcome fear and mindset problem? Read a lot of books about entrepreneurship, because a lot of it will talk about risk and re-framing, fear and mindset training. Another thing is to have a circle that you can talk with and be encouraged about entrepreneurship. [11:54] Use therapy technique or cognitive behavioral therapy. This is about training yourself, to be aware of your thoughts and then stopping and cataloging those thoughts and analyzing them. [16:49] One of the tips to discover who you want to serve, ask yourself, where can I create like the greatest value? You may want to work with those people. Find a mission you can really get behind. [19:00] First step of business framework: use Venn diagram to answer these questions: Who are you? Who do you want to serve? How are you going to serve them? It starts with knowing yourself, your vision, what do you want to be recognized for and who you would enjoy serving best. Stay true to your vision, strengths and goals.  [22:52] Passion or profit first? It should be both. Answering questions like, who are you or what's your unique genius? is where passion needs to come in. Then in the profit side, think about your audience. What are their pains and what do they need? As an entrepreneur, make a product as soon as you can to start selling as soon as possible. [25:38] Thoughts on being a generalist vs a specialist: Jason is all I'm all about strengths and specializing and knowing where you are strong, and how you operate. So you can start as specialist and you can get to a point where your brand can start standing for other things and still be clear. [34:01] Sell as soon as possible. You need to get selling something as quickly as possible. It boosts your confidence and proves that what you have is something that people want to buy. It gives you some cash and testimonials. [39:25] Follow your curiosity. Always look at strategy and growth. Also look for something that will drive you, interests you learn about and experiment. [42:29] Podcasting should be just one channel for your content. Just one piece of your platform. You can take quotes and make graphics out of it to post to other places. [44:06] What's your unique genius? That will boost your confidence and start thinking at different ways you could show up and create something in the world. Important Reads and Links Jason Van Orden Website:                       https://jasonvanorden.com/Jason Van Orden Podcast:                        https://jasonvanorden.com/category/podcast/Jason Van Orden Instagram:                     https://www.instagram.com/jasonvo/Jason Van Orden Facebook:                     https://www.facebook.com/public/Jason-Van-OrdenJason Van Orden Twitter:                                         https://twitter.com/jasonvo Jason Van Orden resource for finding your unique genius:                                               https://jasonvanorden.com/uncover-your-unique-genius/ Love #DreamNation? Check Us Out on Apple Podcasts!  At Dream Nation, we’re all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life. If you enjoyed this episode and want to keep building your dream,subscribe to the DreamNation podcast using the links below. Dream Nation on Apple Podcasts - https://podcasts.apple.com/us/podcast/dream-nation/id1457381714 Dream Nation podcast website - https://dreamnationpodcast.com/ Dream Nation Facebook group - https://www.facebook.com/groups/dreamnationcommunity/ Catch your host on Instagram - https://www.instagram.com/casanova_brooks/ Catch your host on Instagram (@casanova_brooks) If you are in DreamNation, thank you! Feel free to leave a review or share with a friend.

Devonte Ortiz was a young man living in Austin, Texas. A recent high school graduate with a promise of a bright future. On July 3rd, 2018 Devonte and his friends decided to celebrate America’s freedom with non other than fireworks. A disgruntled neighbor by the name of Jason Roche, takes his dislike for the fireworks too far. After an altercation between the two, Jason shoots And kills Devonte. When Jason gives his statement to police, they aren’t buying it. But would a jury?Support the show (https://www.buzzsprout.com/?referrer_id=799354)

When Jason reached out to me on LinkedIn, I could tell he was a special dude. As a recent graduate, Jason had big plans of breaking into the sports broadcasting industry until both of his internships were cancelled due to COVID-19. So what did Jason do? Instead of feeling sorry for himself, he launched "The Sideline Rush" podcast to interview current and former athletes. Instead of waiting for an opportunity, he created one for himself by using his platform as a tool to do what he loves. In this episode Jason and I talk strategies to help current and former athletes navigate the rough seas of post-sports life. Be sure go check out his other episodes here: https://linktr.ee/sidelinerush Follow him on Instagram @officialsidelinerush Thanks for tuning in! Connect with me at https://www.tajdashaun.com/ LinkedIn: https://www.linkedin.com/in/tajdashaun/ Instagram: @tajdashaun Facebook: https://www.facebook.com/coachtajdashaun YouTube: https://www.youtube.com/channel/UCdQgi_hDXaP5-6OtX_Nyf4A --- Support this podcast: https://anchor.fm/thriveaftersports/support

In June of 1991, 20-year-old Jason Dies returned from Operation Desert Storm when the USS Horne docked in San Diego, California. He was now on leave and had a month to report to a new duty station in Pensacola, Florida. Jason never showed up and was classified as an unauthorized absentee and later a deserter. Before Jason disappeared, he mailed some packages to his family back in Louisiana. He phoned them and asked them not to open the packages. The mystery of what was in the packages and what happened to Jason loomed over his family for years. What had he sent them? Military secrets? Was there some kind of conspiracy? When Jason’s younger cousin grew up, she embarked on a journey to find him. She opened the packages and started pressing for answers. If you have any information about the disappearance of Jason Dies, please call NCIS at 850-452-4211. You can submit a tip online at https://www.ncis.navy.mil.

Welcome to the second biggest podcast in the Pacific northwest behind only the Sasquatch Hunters. This week we get into Jason Kuepfer's business, Second Mile Marketplace and Food Hub. When Jason explored starting is own food truck business and couldn't find a commercial kitchen for rent that fit his needs, he decided to start one. In addition to the commercial kitchen, he is also a partner of a nonprofit food hub that connecting farmers and other food producers with consumers.  It is awesome to hear how Jason is contributing to the vibrant food scene here in Southwest Washington as well as advocating for more sustainable food systems.   Prost!   In this episode: Entrepreneurship is driven by the personal need to do something more than just sitting in an office and the marketplace need for innovation or filling a gap.    By using the kitchen himself in an ongoing pursuit of his own food service ambition, Jason know his "product' intimately which allows him to connect authentically with his customers and prospects about the benefits of his space and how to continuously improve it.   Offering complimentary services to your main offering, such as creating a meeting space, can give your business additional revenue streams. Create a strong business plan so you know exactly what you need and what you want during a negotiation; And don't be afraid to ask for what you need, you'll be surprised how often you'll get it.     Guest Beer: Deschutes Brewery - Bend, OR Mirror Pond Pale Ale, 5% ABV, 40 IBU "This refreshingly uncomplicated ale has inspired the simple moments that become extraordinary when shared. Crisp and clean with subtle hints of caramel, Mirror Pond is a delicious everyday ale whose straightforward single-hop character and smooth maltiness combine to deliver a timeless pale ale."   Angie's Mystery Beer: Deschutes Brewing - Bend, OR Fresh Haze IPA, 6.5% ABV, 45 IBU "Fresh Haze IPA is hazy with a chance of obsession. The flavor explodes in your mouth with notes of orange citrus sweetness and a soft malt body. Carrying both citrus and tropical fruit from Mandarina, Amarillo and Cashmere hops…OJ for days."   Episode Links: Second Mile Marketplace and Food Hub Email Jason at info@secondmilemarketplace.com Bundesliga Tazo Tea Nike Clark County Food System Council    

When Jason is away Stacey will CO-HOST WITH TWO INCREDIBLE WOMEN! Jan Caruana and Ashley Botting join for an epic chat. JAN https://www.instagram.com/jancaruana/ https://www.instagram.com/twolittlesandwiches/ https://twitter.com/JanCaruana ASHLEY https://www.instagram.com/ashleybotting/ https://twitter.com/AshleyBotting

In this week's mid-week episode I sit down and visit with my good friend Jason Lorenz on his running background and discuss the experiences he has recently gone through while running his first 50 mile race and then leading into his first 100 mile finish. The road has been far from perfect with plenty of challenges and issues that flare up along the way, but as Jason would say, he is determined to get it done regardless of what he faces. He relentlessly moves forward. Jason enjoys spending time running with his bride Becky and his brother Jamie and they share the joy of pounding the pavement and plan to do so for a long time. When Jason isn't running you can find him, angling at a local lake, rooting on his favorite team, the Oklahoma Sooners, or riding off into the sunset with Becky on his Harley. Jason is a great guy and a lot of fun getting to know and share miles on the road with. I hope you enjoy the episode.

When Jason visited Perth in May 2019, he sat down with long time friend Ben Jones to work out once and for all, who are the greatest pro wrestlers of all time. This episode counts down from 10-6. Part 2 tomorrow. Enjoy!

Jason Spencer is a West Jordan Fire Captain and an avid hunter. When Jason is not working at the fire department he’s working part-time as a hobby in a small gun store called Gallenson’s in Salt Lake City Utah. I had the pleasure of connecting with Jason Spencer this afternoon to discuss hunting 101. We talked about the many different life lessons that can be learned as a hunter, how to pick the best rifle for any small to large game found in America, and the importance that hunting plays in preserving the wildlife we love. Remember to check with your state Game and Fish Department. I hope you enjoy this conversation hunting and those of you that have not …

Apple Podcasts Rate and Review for SpotOn Jason Andrew is the CEO of Limelight Health, a company that helps insurance providers automate and streamline sales through their platform. He has over 20 years of experience in executive management and leadership and was named one of 30 innovators to watch in 2019. Before founding Limelight, Jason held vice president and CEO positions in various tech companies throughout Silicon Valley. Jason joins us today to discuss what Limelight can do to innovate the way insurance is sold and used by both sellers and buyers. He describes how he found success in Silicon Valley, why he’s passionate about working in the insurance industry, and what inspired him to become an entrepreneur. He explains how Limelight works and the automated services it provides. Jason also shares what he wants to see in new startups, how best to innovate the industry, and shares his advice to people that are thinking about starting a career in the insurance industry. “All of us get what we get because of the relationships and the people who help us.” - Jason Andrew Today on Spot On Insurance: How Jason changed his life for the better and when he started his career in insurance. Why he loves working in the insurance industry. When Jason started thinking about becoming his own boss. The trends he saw take place in the previous year. Why the insurance industry is slow-moving in terms of innovation. How the Limelight Health platform works and how carriers will benefit. The benefits and drawbacks of scaling a startup with outside funding. Jason’s plans on working with other groups and startups.  Advice to new professionals starting in the insurance industry. Key Takeaways: For the first time over the last five years, there's been more money going into insurance than there ever has been. Pain is necessary on the way to success. Connect with Jason Andrew: Limelight Health Email: jason@limelighthealth.com Phone: 650 533 387 This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

At the root of it all, Jason Blaine was born to sing, write and entertain. His love for country music has taken him to the forefront of the Canadian music scene where he has remained for over a decade. With over 12 Top 10 singles in Canada, the songwriter first burst onto the scene in 2007 with his first of those top 10’s with ‘Rock In My Boot”, which led to multiple CCMA nominations and paved the way for a string of hit singles, among them other big songs like ‘Country Side’ & ‘Don’t Make Em Like That Anymore’. Jason has also garnered quite the reputation as a Nashville songwriter, helping to pen songs for artists like Chris Jansen & Madeline Merlo, while also adding thousands of kilometers to the odometer while co-headlining tours with some of country’s biggest names. When Jason isn’t behind a guitar or a pen, he can be found planning and partaking in the Jason Blaine Celebrity Charity Golf Classic, which is gearing up for it’s 7th year and has raised over $500,000 for the community he grew up in. Now, a multiple CCMA, SOCAN & CMAO award winner with over 20+ radio hits, six full length albums, over 10 million digital streams, Jason is ready to return to radio after his first year off from releasing music. ‘Drink Too Much’ features Blaine’s signature vocals and encourages you to let your hair down and embrace your wild side, and it's the perfect way to kick off his new project, which he plans to release this spring! Jason Blaine joins the DTP to talk about giving back with golf, his upcoming EP, and all about his new single “Drink Too Much”, which is available now on all streaming platforms!

We roll on with our Best in Class series with one of the most popular genres out there. Thanks so much to everyone who has given positive feedback on the "Best in Class" format so far - we like it, and we'd love to keep bringing it to you! This week, Jason and friends tackle deckbuilding games. When Jason put out the call on twitter to explore deckbuilding games, lots of folks responded who wanted to share their favorites. We take all of those clips and organize them into a Top Ten! We also reach into the wayback machine for some previous content to round out the episode, including when a game designer stopped by the show to share why his deckbuilding game is the Best in Class. Thanks to everyone who helped out with the episode! Board Game Crockpot - https://boardgamecrockpot.blog/author/crocko33/ Room 51 - https://anchor.fm/room51 Sarah Reed - at_eurogamergirl on Twitter Game All Night - https://www.gameallniteshow.com/ One Stop Coop Shop - bit.ly/onestopslack In Liz we Trust - Warp's Edge - https://www.kickstarter.com/projects/renegadegamestudios/warps-edge

When Jason receives a dybbuk box for his birthday, he naively opens it, unleashing the evil spirit upon the unsuspecting guests of Lovecraft Lake Lodge. Jason is played by Ryan TotoJackson is played by Adam DarbySasha is played by Alyssa WrightThe hotel manager is played by Jeremy Nichols The Dybbuk is played by Calum Barclay Kept From Sleep is edited by Jeremy Nichols at Coco Break Studios. The Gift of Grief is written by Shane Adams

Entrepreneurs dream about starting their own business, but they can’t afford it. How can they reach their financial goals and objectives to fund and grow their business? Most of them borrow money from their friends, parents, and/or credit cards.  Today, I am talking to Bruce Mack of Platinum Trust Group. Bruce is an avid real estate investor and licensed financial advisor. He shares seven options to fund your business and take it to the next level. You’ll Learn... [03:54] Option 1: Revolving Lines of Credit Program is easy to qualify for with 700+ FICO score and more than one open lines of credit; no business plan, collateral needed.  [08:55] Option 2: Installment-based Lending Platform features 25 lenders offering $1,000 to $50,000 with lower FICO score, but provable income. [12:25] Option 3: Business Directed Retirement Account (BDRA) is rollable IRA or 401(k) where funds from previous employers are accessible for specific transactions.  [18:28] Option 4: Transactional Funding for A2B, B2C transactions, such as funds for wholesale flips. [20:07] Option 5: Platinum Trust Group/Division offers bulletproof asset protection and ability to save passive income money to repurpose.  [24:48] Option 6: Private and Hard Money Solutions with low annual percentage rates (APRs) and 1-2 points to cash out rental property income to deploy on new projects. [26:42] Option 7: Plug-and-Play Scenario is relationship-oriented opportunity to connect and network with partners and sponsors.  [29:17] Where to start? Typically, it takes about $75,000 to get your business started. [32:56] Funding Mindset: If you don’t want to go into debt to do anything, it may hold you back from growing your business and generating revenue.  [35:35] Constant Lawsuits: Property managers/management companies that aren’t real estate investors are in high-risk business. Tweetables Donuts to Dollars: Entrepreneurs start businesses thanks to friends, family, and credit cards. Plug-and-Play Option: You never know, who you know. Get your project going. You’re in the wrong business, if you don’t want to go into debt to grow your business and generate revenue. Protect your assets! Property managers/management companies that aren’t real estate investors face constant lawsuits. Resources Platinum Trust Group Platinum Financing Group FICO Fundbox IRA 401(k) Real Estate Investor Association (REIA) DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome to DoorGrow Hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives and you are interested in growing your business and life and you're open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunity, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships and the residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show. Today's guest, who I'm hanging out with, is Bruce Mack of Platinum Trust Group. Bruce, welcome to the show. Bruce: Thank you so much. I really appreciate it and you definitely are unbelievable at your opening. Jason: Thank you. It's built around all the challenges that we've heard in the industry and what our client-centric mission is as a company. I wanted to fold all that into our intro and I appreciate you giving us some positive feedback on it. Bruce, I'm really interested in getting into this. Today's topic is seven options to fund your business. This is a common challenge of people not being able to afford to do work with us, being able to afford to do the things they need to do to grow their business. This is a common challenge. There's a lot of entrepreneurs that are just trying to operate just paycheck to paycheck. In order to get ahead and grow the business, they need to find some funding, or get some money, or figure out how to make it work, or save something in order to make that work. Before we get into that, could you give everybody a bit of a background? Let's qualify you, help them understand how you got into what you're doing? Tell us, who is Bruce? Bruce: Well, in a couple of sentences or at least a short paragraph, I am an avid real estate investor, have been in a three-year period of time. I was able to buy rehab and flipped out over 160 properties. I've been involved with over $92 million worth of real estate transactions, SFR’s, as well as commercial. I'm a licensed financial advisor, prior owner and operator of a credit repair company that was also a licensed and bonded. I've been around the block. I love working with real estate investors. I speak to them all over the world, as well as nationally and have been at countless events helping folks just like the folks that are on this podcast, to be able to reach their financial goals and objectives, through getting them the rudimentary financing that they need so they can take their business to the next level. Jason: Okay, great. Let's get into the seven options. I guess we're starting with number one. Bruce: Okay, let's start with number one. One of our premiere programs that we use on a daily basis is what I call our revolving lines of credit program. Now, the nice thing is with this particular program, is that there are a lot of no's, but these are no’s that you want to hear, not no’s that you don't want to hear. Bruce: One of the no’s is that you don't have to have a business plan. Another no is that you don't have to have collateral pledged to be able to qualify for this, so if you don't have any collateral, i.e. properties, what have you, or other hard assets, there are no collateral pledges. Another no is that you don't have to have an income verification because it's a stated program. Without a business plan, without having a stated income, without having to go through a bunch of hoops, this makes it an easy qualify program. The key qualifiers are having a FICO score, ideally north of 700 or 700 when we put you through the program, and having more than one (ideally) open lines of credit with a credit card that would be at least $6000, $7000, $7500 worth of credit limit, and at the time that we put you through, you're ideally at 30% or lower on your utilization. Let's just say you have a $10,000 credit card. Let's say you have a $7000 balance currently, that would be at %70 utilization. What I'm saying is that we’d like to see that that $10,000 credit card has no more than %30 utilization or that you're not currently carrying more than a $30,000 balance. Now, if you are, because there's too much month, not enough money and therefore you have higher balances, we do have a solution. We do have another funding division that will likely take a look at those balances and work with you to actually pay them down for you, so that therefore your scores will skyrocket to where we need them to be, your utilization ratios will plummet to where we need them to be, so that we get the maximum results. The maximum results is our average client on a first round funding gets $75,000 worth of revolving lines of credit as much as $150,000 on a first round fund. When done properly and if we have a client that comes to us with longevity of accounts, no derogatory, so on and so forth, of course, that's going to get us all a better net result for the client on the back-end. Again these lines of credit are all at 0% APR for up to 21 months. Jason: Okay, but the cruz behind this is that they've got to have good credit in place in order to do this one. Bruce: Well, there's a couple of other if’s, and’s, and but’s, so let's talk about them briefly. Number one, because of that high utilization, we have taken people with scores as low as 620 and just by paying down those balances, they've shot their scores up within a several week period of time to well over 700 and then we can put them through. Today's present credit score may qualify you even if you're not knocking on the 700 door or higher, we need to do a consultation and see if the net effect of paying down those cards is going to get you to where we need you to be. Secondarily, we do have a secondary program, in as much as if the client can't qualify, but they have what we call a credit partner—maybe it's a partner in their business, maybe it's a relative, a friend—we can use a credit partner to get the same results, thus being able to put them through the program and that could be a win-win. There's a number of different ways we can literally skin the cat to get to the desired result, which is to get the client funded on that program. Jason: All right. You’re going to help them the pay down process, they can use a credit partner, there's a couple of options there. That's number one, the revolving lines of credit program. Bruce: Number two, one of our other core programs is we have 25 lenders. We have a platform for the 25 lenders and they are offering on the platform anywhere from $1000 to $50,000. We can stack those offers, so if you were to get two $50,000 offers, obviously you pony those up and parlay them into $100,000. Now, we can take more credit-challenged folks. We have gotten people some funding with FICO’s as low as 580. The key here is that there needs to be provable income, where the income on the revolving lines of credit is stated. These will need to be proved up through either showing the last couple of pay stubs and/or from their doing account validation by showing bank statements, 1099s, a year's tax return or what have you. Jason: Okay. Bruce: Very, very simple program, 12 questions asked and answered online, a soft pool with instantaneous pre-approvals and funding within usually a week or a week-and-a-half. This is a secondary program that can be used. We use it all the time and it's very, very effective. Jason: With these 25 lenders, these would be people like maybe Fundbox and some of the services out there. Would it be like those kinds of companies? Bruce: Could be, yes. We have our own lender pool that we work with. The nice thing is, there are a number of lenders that you can apply to on the net today, tomorrow, yesterday, what have you, but that's problematic. Every time you apply, you're going to be getting an inquiry. Every inquiry's going to be anywhere from two to several points and it starts to drag down your profile. Worse than that, other creditors that your applying with, see than you’ve been applying. The way we do it is when you access our platform with one soft inquiry, so it doesn't even show on your report, you're getting one or multiple preapprovals from multiple lenders at multiple options in terms of length anywhere from 12 months out to as long as 60 months or five years. This is an ideal way where you have no FICO hit, no negatives, only positives and you can get the pre approvals before you even press the accept button and go into what we call the final underwriting or the hard underwriting. Jason: Got it. Anything else to know about this second option? What would you call this second option? You're 25 lenders platform or? Bruce: Our 25 letters platform or our installment-based lending platform. Jason: Got it, installment-based. All right, so we’re on the number three now. Bruce: Number three. Let's talk about what we call our BDRA. Our BDRA stands for Business Directed Retirement Account. Now, many of the people that are on the podcast have a rollable IRA or 401(k). Maybe, they're even working and are aware that they have a roll-able IRA or 401(k) amount. Let's just say that you're currently working at an employer. You may have $100,000 there and your employers told you, “Well, you can't touch that, it's not rollable.” They’re may be half correct, because prior to coming to the existing employer, you worked at another employer. When you're at that other employer, guess what? You had a $50,000 IRA, which you’ve been rolled over to your present employer. Well, I'm here to tell you some really great news. You can do what's called a carve-out, so you can take those moneys and move them from your present employer, because those were moneys that came from a previous employer and you can automatically put them into what we call our BDRA. That BDRA is a wonderful opportunity for you to be able to access those funds to do what you want and what you want with them. Jason: That’s called what again? Bruce: Business Directed Retirement Account. Jason: Okay, got it. Bruce: Now, it's not a very, very different than a self-directed normal account. Some self-directed retirement accounts have the ability to give you checkbook capability, which is great. The BDRA coincidentally also does, but many of the self-directed accounts are accounts that once you moved on from your old employer, you've moved them into a self-directed environment so that you can tell your money what you want it to do. The problem with the traditional IRA or 401(k) in a self-directed environment (which many administrators that are out there and offer these types of accounts) is that you cannot use these but for very specific types of transactions. Let's just take a typical real estate transaction, a house costs $200,000, you have $100,000 in the self-directed retirement account. You need to come up with $100,000. Now, unfortunately, you cannot obligate a self-directed retirement account, a traditional type, not ours, but a traditional type and you cannot take on a recourse loan, because one of the exemptions is you cannot sign and obligate your IRA or your 401(k) to an external obligation. If you can't do that whole deal inside your IRA, you're pooched. You can't do the deal. Now, there is the possibility of taking on what's called a non recourse loan where you wouldn't sign. However, there are very few and far between. They never go more than 50% of LTV and they're usually a couple of points higher for all the right reasons. You’re only having a collateralized value of the loan. With a BDRA, I've got great news, you can take recourse loans on and it's not a violation of the BDRA precepts. Secondarily, when you have a normal IRA or 401(k), unfortunately, you're exempt from being able to do what we call inter familiar transactions because they're called a prohibited transaction. Meaning, father-sister, mother-brother, siblings what have you, you plain and simple are not allowed to invest with them because it's prohibited. That is not the case with the self-directed that we have in the BDRA environment. Third, you can put up to $53,000 of your annual salary into this tax deferred vehicle where you cannot with a traditional IRA or 401(k) that’s self-directed. Fourth, you can use the money for any business purpose. Now, you mentioned earlier that you've got coaching programs sometimes that are $10, $20, $30, $40, $50 whatever the amount is, it makes no difference, but the flexibility of the BDRA is a beautiful thing because BDRA funds can be used for any business purpose whatsoever. When you talk about a traditional IRA or 401(k), they're very finite, they're very linear, real estate being one of them, stocks and bonds being another, and there's a couple of others, and pretty much after that, you're out of luck. The flexibility that the BDRA brings to the table is phenomenal, and it is a great way to resource funds for enhancing your real estate business not only from the buying of the doors perspective, but from doing rehabs, for potentially using it for marketing money, to expand your net. There's many, many different ways that these moneys can be used that are all in conformity. Jason: Okay. Alright, BDRA is number three. Number four? Bruce: We have transactional funding. With our transactional funding, I'm sure a number of folks that are on this podcast are engaged with wholesale flips, where you're doing an A to B and B to C transaction. Well, we have transactional funding. We have $1 million on the sidelines at all time. You let us know, give us a couple of days notice. I mean, give us more notice than that, but within a couple of days, we can get the funds prepared, move them electronically to your escrow so that you can close and not have to be out of pocket if you're the wholesaler, and get the job done. The fee cost for that is the most reasonable that I've seen in the industry. The cost for funds is only 1.75% and a $495 transaction fee or our processing fee. Call it what you will. That’s another win-win strategy if you're a wholesaler, and you don't have the funds, and you're going to a traditional escrow. This is a perfect, perfect way to make everything come together so that you can get your property sold to that new buyer. Jason: Is that everything about transactional funding? Bruce: That's everything about transactional funding. Short and sweet. Jason: All right, let's look at number five. Bruce: Let's talk about number five. Now this is an esoteric way of getting funding, but saving the dollar obviously gives you $1 as I put it, redeploy or repurpose and I'm sure we all agree with that, and saving tens of thousands of dollars or more starts to become very, very interesting, let’s tell you how. On the other side of our business, we have our trust division. It's called platinum trust group. Platinum trust group is dedicated to bulletproof asset protection. I'll touch on that in a moment, but let me talk about the money aspect where you can redeploy. Real estate investors by the nature of who they are and what they're [...] are involved with two types in multiple streams of what we call passive income. The passive income that we're talking about would either be long or short term capital gains and/or lease and/or rental income. That is the sum and substance of what it's all about. One or the other. With our proprietary trust which we have 58 copyrights on, we've had the trust for over 20 years, we have over 31,000 clients on this program. As a real estate investor, when the properties are sold or the rents are collected, money goes into the corpus of the trust. However, the good news is, you can use the trust for any trust-related activities which would be anything other than what we call food, fun, or fashion. Now you're doing all your business out of the trust. Don't get me wrong. That doesn't mean you can't buy properties, you can't buy cars, that doesn't mean that you can't act in a fiduciary capacity as a trustee to do everything you would normally be doing on a daily basis. The good news is, that moneys, that long- and short-term capital gains which could be 20%, 30% depending, and/or the income from the lease and rental income, the fact that it goes into corpus and stays in the corpus, and that it’s deferred in perpetuity means you're not going to have the tax bill at the end of the year. Now, we have many investors who have tax bills in the $50,000, $100,000, $200,000 a year and are paying quarterlies that are enough to choke a horse. We're able to defer up to 97% of that annual tax liability, including the quarterlies, and deferred out in perpetuity, which means in 21 years, after the last of the beneficiary heir’s deceased, i.e., 100, 200, 300 years from now, we now have a vehicle that nobody in your family tree is going to have the tax consequence and certainly not you, and now we've got all of this additional liquidity that we can be using for investment purposes and is a huge win for our real estate investors. That's only one piece of the coin because the other side of that coin is the bulletproof asset protection, because you can never have a lien or judgment executed against you. It can't happen, let alone your properties because your properties are in the titanium vault of the trust. This is huge and this is a great, great income opportunity and/or savings opportunity for you. I think we're at number six or are we in number five? Jason: We’re at number six. Bruce: All right. Jason: That was number five. Basically. we will call that your trust division. Bruce: Okay, number six. We have a number of private money solutions and hard money solutions. Solutions that start as low as 4.9% on the APR and 1-2 points. Solutions for clients who have rental income properties and they want to do some cash out. We had even a blanket loan program which is available in 43 states. Again, if you've got properties, we have a solution for you to be able to access a ton of money that you are currently not able to access so that you can redeploy it on new projects. This could be huge for you by our hard end or private money funding. Should you have ground-up projects that you're looking to get underway, these are other ways that we can access funds for you depending upon what the project looks like. There's just so many different machinations without knowing more. We would really need to sit and talk, but not only can we get you the blanket loans, not only can we get you the cash out refis, we can do multifamily, we can do SFRs, ground-up projects. It just depends on what it is that you're looking for. Jason: Okay, great and that's number six. Bruce: That’s number six. Jason: Private and hard money lending solutions. Let's get into number seven. Bruce: Number seven is really a relationship-oriented proposition. Because I lecture on a nationwide basis and know so many people, I am constantly sourcing and/or resourcing and putting folks together. I speak. I meet sponsors. Sponsors are always looking for people to act as general partners for with other people who are newer and/or what I would call green peas and vice-versa. I have green peas that are looking for sponsors. Just by nature, the fact that I love to network, love to help people out, and if people are looking for a connection, I'll give you an example. Yesterday, I had a guy come to me in the Seattle area. He is looking to do a conversion. He’s got 93 apartments that he wants to build in one structure. He’s looking for general partners and money partners and he's got everything ready to go. He’s got the water. He’s got the utilities. He’s got all the zoning. He’s looking for money partners and he's also looking for some management help. Well, we have the perfect fit for him because we have people who are right up in the Seattle area because I've spoken recently up in the Seattle area to 800 people at one event. That’s an easy plug-and-play scenario. Oftentimes, you just never know. I don't know where you're calling in from on a nationwide basis because I know you have callers all over the place. I'm California-centric but I travel. I was just in Boston speaking to 1000 people. You never know who you know and tell me about the situation, and if there's a possibility that we can help, we certainly can try and plug to good ends into one another so that you can make a whole and get your project going, so you can take it to the next level. Jason: Perfect. Looking at all these different methods, let’s say I get a client that comes to me and they want to hire staff. They want us folks on marketing, maybe they want to do some coaching stuff with us, they need to get office space, these typical things to get their business going. Which channel would you push them towards first? What would be the best situation for them first? Bruce: Well, if the need is an average of, say, $75,000 roughly, somewhere between $50,000-$150,000. I’ll kind of use that $100,000 spread. invariably, our revolving line of credit program is the sweet spot and we utilize that at promoter events all the time for that $20,000, that $30,000, $40,000 to get them off the home plate, to get them the coaching program that they need to get them also the initial marketing moneys that they need so that they can really start to get traction and move forward in the marketplace. It's very easy and they don't need to have any collateral. Again, it's a state of program. If the person fits the parameters, it's by far and away, the easiest, fastest, most effective, and cost-effective solution. Jason: Now, what if they just wanted something smaller? They're just getting started, they're bootstrapping. Maybe they're looking for maybe $3000-$20,000, something in there. They just need to get some additional funds to get some things going in the business. Would the recommendation still be the same vehicle? Bruce: Depending. Let's just say today the need is $3000-$20,000. Let's just say they've got $100,000 locked up at the old employer that they used to work for, General Dynamics, let's just say. They're taking that money and they're turning it in the stock market, they're getting a horrible return, and they want to take control of it. I would move all of that to self-directed environment and then parse out where you've got total control over it. Then, I would parse out whatever that amount is that you need to deploy for whatever business purpose. If they only needed $3000, $7000, or $10,000 of that $100,000, they get immediately deployed because they have total discretionary use over the funds once it's in their dominion.  Likewise, another one of our programs might be for them to engage with the 25 lender platform. In a request, only request $3000 or only request $10,000, if that's what it is they're looking for. That could be another way to go. We really need to have a discussion. It's my best suggestion to the folks that are listening because sometimes during the course of discussion, we find a $3000, $7000, or $10,000, may not actually be the sum and substance of what you're looking for depending upon where you are, and where you want to go. Maybe it is. We will come up with based upon your credit what you bring to the table, what's going to be the most cost effective way to get you there. Jason: Let's address the mindset of funding. I'm sure there's people listening and they want to bootstrap everything. They're thinking, "I don't want to go into debt to do anything." What would you say to that? Maybe that mindset is holding them back from being able to grow their businesses quickly and generate more revenue as fast. Bruce: I don't mean to be pragmatic but I would say they might be thinking about being in the wrong business if they don't want to go into debt. I bought houses utilizing credit cards before. If you go to any REIA, anywhere in the United States—if you're not familiar with the term REIA, that's Real Estate Investors Association meeting—if you go to any Real Estate Investors Association meeting anywhere in the United States and you interview, take them out for coffee, talk to them after the meeting, what have you, you ask them how do they get the funds to buy some of their first properties, I can guarantee you, dollars to donuts, that they borrowed money from a friend, borrowed money from their parents, or borrowed money from their credit cards, to get their first property. Or a combination of all three coupled together to make it happen. They didn't have the money and their checking account. It was a little devoid or little depleted at that time.  Guys, this is truly a leverage play, and an arbitrage play, when you're borrowing money at X because you can make lie times X equally that new number which is the ability to compound on the amount of money that you're using to be able to get you that much bigger amount of money at the backend. I'm a firm believer in making the right decisions and not getting these moneys for a C shed or man cave. Forget it, you don't [...] it. If that's your ultimate goal, that's not leverage. That's just sheer stupidity, a waste of time, and a waste of money. If you're looking to get these moneys to be able to deploy them in an efficacious way and to utilize them to gain the leverage to be able to get a much bigger payday down the road when you exercise your exit strategy, let's go. Let's make it happen. We're here to help and get you to your financial goal. Jason: Plant some of these things. I know there's some property managers listening that are like, "I'm not a real estate investor." Some property managers that are running property management companies are not real estate investors. I think many of them are involved but they're thinking, "What about my business? Maybe I need funding for the business." I think the same principle applies. The idea that I want to point out is mindset-wise, I think a business is probably one of the most effective (if you do this well) investments you can invest in a period. Very few things give a return on an investment that a business can. I don't think even real estate, I think a lot of things cannot yield as high of a return as a business that is profitable, and highly effective. If the investment is moving the business towards those things, I would imagine that it's going to far outplay a 401(k) or any other sort of investment. They might be throwing them dollars towards in the long run. An effective business can yield a huge return especially once they sell it. Or it can just be an ATM machine feeding them once they systemize the business and they step out of being involved in it.  If you're going to that, I think it's wise to say, make sure it's going towards the right thing. It's going to yield the ROI you're looking to get.  Bruce: May I ask a brief question? Jason: Go ahead. Bruce: About your audience. I just heard or maybe I misheard, I heard you keying in on property management, and property management companies. Is there a broad segment of your listenership that are in that space? Jason: Yes. Most of the listeners listening are people that run property management companies. They manage properties for and on behalf of investors. Bruce: Okay. Let me just say this about that. I'm going to go back to, I think, it was number six. It might've been number five but it was right in there. We talked and drilled down a little bit about our proprietary trust. Guys, I'm going to say it just like it is, you are in an uber high risk business. Property managers and property management companies, they play it simple, they get sued. Facts are one in three Americans get sued. Two in three, 66% of all surgeons get sued. Property managers, I don't know what the numbers are, but everytime I talk to a property management company, they're constantly getting sued.  Just recently, we put on several property management companies who have gotten the trust. Their prime motivating reason was to have the trust be the owner of the property management company so that they would not have liens or judgments that could be affixed to the company. Guys, this is something you definitely want to explore further. It's very important for you because of the high risk nature of the business that you're in. Jason: Yeah. I agree. I have an asset protection attorney. I think it's a wise choice for everybody who has some asset protection struff going on with things in the trust and make sure the business is protected. Very cool. We've got several people that I've spoken to even recently. They're like, "I don't have the funds to work with, Jason, but I want to work with you. We're trying to get money." Or they're trying to get their business started. Or they know there's some things they need to do and they can't just afford to do it. How can they get in touch with you? How can they reach out? What's the best way to connect with you and what you've got going on? Bruce: If you're looking for funding, I'm going to give you a web address. That web address would be platinumfinancinggroup.com. There's a calendar on there. We will get you a complimentary consult. Please, we'll ask you, make sure that you've mentioned that you came from Jason. We always want to know where clients came from. Jason: Mention DoorGrow and the DoorGrow Show. Bruce: Please. Please, please, please. That'll get you the complimentary consultation now for financing. When Jason's got great programs which I've heard nothing but fabulous things about, that can be the genesis, give you the capital to be able to move your business forward, and get his programs. Secondarily, another way to access the programs, as I've said, from the savings from the tax deferral, from the trust program, and/or talking about the trust as well as an asset protection vehicle. Because if you get wiped out, you're done. You know that. This is one way to ensure that you're not going to get wiped out. I would go to platinumtrustgroup.com. We have another calendar there.  The difference between the two, other than the information that you're going to find and the calendars that you're going to find is that the calendar times that you're going to get blocked out for are quite different. If you go to platinumtrustgroup.com, we're going to block you out for an hour. We can talk about trust. Likewise, we can also talk about funding should you have an interest in both.  If you strictly go to platinumfinancinggroup.com, you'll be directed to a calendar for 15 minute blockout. Just be aware of that. When you make the choices to where's the best entry point to get in touch with us.  Jason: If they're really looking at everything and they want to get the full kit, the best place to probably to go the platinumtrustgroup.com. You can also help them with the financing side of things as well. Bruce: Absolutely. Jason: Perfect. Bruce, it's been fabulous having you on the show. Thanks for taking us through all the different options. I wasn't aware that there were so many different options for funding. I appreciate all the info that you're able to share with us today. Bruce: I certainly appreciate you're allowing me to come on your show. It's been a pleasure. I look forward to chatting with you guys. We'll get you taken care of. We'll get you the funding so that you can take your business to the next level and protected as well at the same time. Jason: Fantastic. One thing I just thought off. A lot of our listeners run property management companies. They're all connected to investors. Do you have a sort of program or a relationship that you can make with these entrepreneurs that are working and dealing with lots of investors trying to get them into multiple properties and new properties? Bruce: Absolutely. Not only that, we need to talk because we have an affiliate program. Give me a call, let's have that discussion. That's a whole other discussion and another income stream, potentially, for you. I'm glad you mentioned that, Jason. That was a great heads up. Jason: Perfect. Bruce, it's great to connect and I will let you go. Bruce: Thank you so much for the opportunity again. Have a great day, have a great weekend. Jason: If you're a property management entrepreneur, who wants to grow your business, who wants to add doors, you're looking, you're feeling a little bit stuck, you're dealing with some of the typical challenges, you're trying to do SEO, pay-per-click, content marketing, and social media marketing, you're just not getting the ROI, you're not adding the doors you're wanting to. There might be something different. There might be some things that you're missing. You might have some leaks in your business that you can't see. Reach out to DoorGrow. We'll help you shore those leaks up. We'll help you get on a trajectory of growth. I will be honored to be able to coach you through that stuff. We can certainly help you redesign your website.  If you need to go and test your shiny new website or your old website, go to doorgrow.com/quiz. See if it's got some leaks there. You could be losing tens or hundreds of thousand dollars in future ROI every month depending on how many leads or deals you are missing out on because your website isn’t upgraded. I want you to have an A+. Talk to DoorGrow and let's see if we can help you get that taken care of. Until next time, everybody. To our mutual growth. Bye everyone. You just listened to the DoorGrow Show. We are building a community of the savviest property management entrepreneurs on the planet, in the DoorGrow Club. Join your fellow DoorGrow hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead, content, social, direct mail, and they still struggle to grow. At DoorGrow, we solve your biggest challenge getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog at doorgrow.com. To get notified of future events and news, subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow hacking your business and your life.

Is it possible to recession-proof a business? With all the chatter in the economic world about the potential of a recession, how do you mitigate your losses? Are their things that you can do up-front that would help you survive a recession? Jim and Jason discuss the ‘dirty word’ in the industry and some steps you can consider implementing before—or when—a recession hits.  Connect with us:www.MakingChips.com/contact Why are so many NOT worried about a recession?  Many young people in the industry who dove into the workforce after 2008 don’t understand what it means to be in a recession. They haven’t lived through one. Those who remember what it felt like hate to talk or think about it. Jim points out that despite the emotion surrounding the word, it needs to be brought back into the vocabulary. Just because you avoid something doesn’t mean it won’t still happen. Jason and Jim emphasize that if you are educated and prepared a recession won’t impact you as much as it could. So what do you do? If a recession IS coming, what do you do? Jim notes that every recession he’s lived through “looks and feels a little bit different than the one before.'' The unfortunate reality is that we don’t know when a recession will come, how bad it will be, or how long it will last. When Jason’s Dad, Steve, led his business through a recession—he stopped taking a paycheck for a chunk of time. If you’re a business owner, you will have to take some hits. It’s inevitable. Jason’s dad knew he had to protect his business and employees, so he stopped paying himself to get them through the economic downturn. One way to mitigate the harshness of this reality in your own life is to build up a nest-egg. Create a savings account in case of a recession that can see you, your family, and your business through to the other side.  Labor is the #1 biggest cost in the manufacturing industry If cutting your pay isn’t enough to mitigate the financial losses, you have to address the elephant in the room: you might have to let someone go. It’s not easy to do, but sometimes it has to be done. It comes with the territory of being a business owner. It may come down to, “Who can we afford to lose?”.  Sometimes, there is a clear path. Steve Zenger had to ‘trim the fat’ in the last recession and fire a few people who were under-performing or unwilling to help them make it through the recession. If you’re not at the point where you need to make some layoffs, a tip to save some money is to reduce overtime. If you can’t afford to pay your team, you certainly can’t afford to pay time-and-a-half.  Reduce your overhead costs and develop sales skills Jason currently pays rent on three different locations for his business. He questions if a recession hits, could he consolidate locations to reduce overhead? Another option the guys point out is relocating the business somewhere with lower rent.  During the last recession, Jason’s Dad took him out for lunch, and point-blank asked: “What are you going to do about this?”. Jason wasn’t going to sit back and cry. Instead, he developed a passion for sales. If business wasn’t finding him, he was going to do everything possible to bring it in.  A recession is difficult to talk about, but Jim and Jason agree it’s stuff you need to know. A business owner must do everything they can to prepare. To hear the rest of their suggestions regarding surviving a recession, listen to the whole episode of MakingChips! Here’s The Good Stuff! Recession is a dirty word in the industry The potential of the electric vehicle Text CHIPS to 38470 to subscribe to the Boring Bar Newsletter! America’s largest truck engine manufacturer is laying off 2,000 people Mitigating the risks that come with a recession When it comes down to reducing your labor force Jim and Jason discuss ways to lower your overhead costs Don’t get used to a lifestyle of expensive living Consider outsourcing work that isn’t profitable Tools & Takeaways Xometry Trucking Companies Going out of Business Cummins Diesel Announced Layoffs of 2,000 employees Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

When Jason met Alex he got a shiver of a chill. He said: “Oh my God, she looks so intimidating and so commanding”. Then Alex laughed and it became a legendary show, full of podcast chemistry. The kind of stuff that makes you want to come back to it again and again.  This podcast will make you reflect, it’s definitely going to make you laugh and you’ll probably end up wishing you could go for a beer with him. But it will also inspire a belief that the better part of life really can come from fulfilment through work, if you’re willing to jump in at the deep end – and kick out the people you don’t like working with. Just ask the cat.

On this episode of Inside Look, Bedros sits down with good friend, retired Navy Seal, purple heart recipient, and New York best selling author, Jason Redman.  Jason tells us about his tragic story of getting ambushed in Iraq and about his injuries which forced him to retire from the Navy Seals. They talk about the secrets of “getting off the X” and what hardships can do for you in the long run. Listen and hear why you need to get off the X and become the best you!    “Your attitude determines your outcome.” “Own your story instead of it owning you.” “We can never go back and change the past. All we can do is shape the future.” - Jason Redman   Here’s what you’ll discover: 01:55 - What forced Jason’s retirement from the Navy Seals 17:32 - When Jason realized his operational career had ended 20:00 - Everyone gets ambushed at some point 25:16 - How to get off the X 33:42 - Use life ambushes to better yourself    “The best of the bad decisions is still better than staying on the X.”  - Bedros Keuilian   Follow us on Instagram: @bedroskeuilian / @jasonredmanww   Pre-order Jason’s book Overcome: https://www.overcomebook.com/sales-page32920390   Buy Man Up and get Bedros’s High Performance Leadership Course for FREE: https://manup.com/   Make sure to review us on iTunes: http://bit.ly/theempireshow

Today we have a “Make Up or Break Up Follow Up”. Last month we had Nicole and Jason from Marysville on the show. They’ve been together 3 years but Jason had never changed his Facebook status from “it’s complicated” to “in a relationship”. Nicole said she didn’t have any particular suspicions that Jason was cheating but found it weird and had her friends always asking her if things are OK. When Jason came on he says he doesn’t care about social media and is only on it because he “has” to be in today’s society and was hesitant to change his status because that would lead to a flurry of reactions and unwanted attention. But when Fitz pushed him on whether he was keeping his status loose as a “lifeline” to other girls, Jason got weirdly dodgy. So here we are a month since that call and we tried to get them both back on the show to find out what happened, but, ummm, only one of them agreed…

2 Thessalonians 1:3-10 ● November 10, 2019 ● Last Judgment Sunday ● Pastor Tom Barthel ●  Print Version ●  Audio Version ●  Video   When Jason first heard the good news about Jesus it quickly took hold of his heart. The preaching about Jesus’ life, death, and resurrection had completely turned his whole life around. … Expect An Eternal Turnaround Read More »

Today's Flash Back Friday comes from Episode 912, originally published in November 2017. Jason Hartman kicks off today's episode with a look at Daren Blomquist's latest Housing Report and breaks it down piece by piece. He examines the data about a long-time low in housing starts, a construction worker shortage, and an investors lament. Then, Jason introduces his guest, and Meet the Masters headline speaker, former Senator Dr. Ron Paul. The two examine what liberty really means, what governments role actually is, the damage our educational system is doing to our society, and what should be done with the federal income tax. Part 2 of Dr. Ron Paul's interview will be aired on Wednesday. Key Takeaways: [3:50] Daren Blomquist, with ATTOM Data, has released his lastest Housing Report that examines the topic of bubble markets [8:16] The construction void: lowest home starts since 1964 [13:16] The idea of a bubble warning [17:04] When Jason didn't buy mobile home parks, an investors lament [20:18] A huge labor shortage in the construction industry [22:05] Don't forget to make your 5 year plan Ron Paul Interview: [24:01] What is the meaning of liberty, according to Ron Paul? [28:50] How do you draw the line about what the government should be involved in? [32:20] Ron Paul's liberty amendment to end income tax [35:58] Progressive education has harmed our nation Websites: www.RonPaulLibertyReport.com

Nicole from Marysville has written in about her boyfriend Jason. They’ve been together 3 years and he has never changed his Facebook status from “it’s complicated” to “in a relationship”. She says he says he doesn’t care about that stuff but he is on Facebook so she knows it matters to him somehow. When Fitz asks if she thinks he is using “it’s complicated” as sympathy bait, she says she’s hopes not and she doesn’t have any particular suspicions that he’s cheating but she just finds it all really weird and her friends are always asking her if things are OK. She says it’s causing her anxiety and that alone should be enough for him to change it. She hopes WE will get to him to give up some kind of answer. When Jason comes on he says he doesn’t care about social media and is only on it because he “has” to be in today’s society. When we suggest that he just change his status to no status at all, he says that would lead to a flurry of reactions and unwanted attention. But when Fitz pushes him on whether he is keeping it a “lifeline” to other girls, Jason is a little….dodgy.

Tamara K. Anderson interviews Jason Hagues on the Stories of Hope in Hard Times podcast. Jason shares his journey from feeling numb to aching joy with his son Jack, who has autism. There are seasons of both sorrow and joy.Jason Hague: Feeling Both Joy and Sorrow with AutismJason Hague BioJason grew up in the piney woods of East Texas. He is the associate pastor of Christ’s Center Church in Junction City Oregon (near Eugene.) He has served on staff for Youth With A Mission for many years. Jason and his wife have been married for nearly twenty years, and they have five amazing kids. He has a passion for writing, and enjoys creative, visual storytelling. Jason often speaks often about the intersection of faith and special needs, due to the fact that he has a son, Jack, who is on the autism spectrum. He is the author of Aching Joy, which I highly recommend.Jack’s DiagnosisJack was a lively and interactive child, but at age one and a half to age two he started to drift. Jason says he didn’t even notice at first that he wasn’t interacting with them anymore until a friend mentioned that Jack had never given him eye contact.He and his wife researched a little bit but were certain whatever was wrong with Jack wasn’t autism. He made little gains and to them, that was further proof he was doing just fine. Finally Jason’s mom emailed him and said, “I think Jack has autism and I think you are in denial.” He laughed when he read it, which he is pretty sure people in denial do when they are accused of being in denial.But they had to face the facts. Jack received his diagnosis at age three and they have been on a journey since then.Facing DiagnosisThe diagnosis was a real blow for Jason. He and his wife had two daughters and he was anxiously awaiting a son to be born. His daughters seemed to be born speaking “Elizabethan English” and he took it for granted that his son would be the same.He came from a loud and excitable family that loved sports. Jason imagined that when he had a son that they would watch football on Sundays and then go outside and play. He had all these visions in his head about what fatherhood was going to be like when he had a son.After Jack’s autism diagnosis Jason realized that the dreams he had imagined might never happen and that he was going to have to recalibrate the expectations he had for Jack.Lesson #1 Grieving & FeelingsJason went through the denial stage and then he went through a stage where he was angry with God. After that, Jason went through this long season of sadness and numbness. Jason wasn’t sure how to deal with this grief.Dealing with GriefSome people don’t like using the term grief when you talk about a child, because you should be able to celebrate each child’s uniqueness. But Jason simply wasn’t able to do that at this point.This is a concept Jason talks about in his book and I was so glad to hear it brought up. So many of us have dreams or expectations that we truly do grieve when they don’t happen. The diagnosis doesn’t have to be autism. It could be cancer or depression.Jason explains that for some reason it is okay to feel blue when someone you love is diagnosed with disease–then people understand. But for some reason he feels it is controversial to mention feeling down after a child is diagnosed with some kind of mental disorder like autism. People feel they have to tiptoe around it.Feeling Your FeelingsHe has had some people say, “You should be rejoicing about your child and the beauty that they bring.” But in Jason’s experience you just can’t tell someone how they ought to feel. “Feelings don’t sing on command.”If you are feeling sorrow or grief you can’t just wish your way out of it. “You just pray you can get past some of the heavy stuff so you can see the beauty.” You have to deal with the feelings you are actually dealing with. If you are dealing with grief, you have to acknowledge it and vent it. If you are angry at God. Talk to Him about it and submit it.If you are sad, it is so helpful to acknowledge what it actually is and go through the process of working through it.Anger and GodWe also talked about how it is normal to angry with God during the grief cycle. So just get it out and vent to Him because He is big enough to take it and He still loves us. God also wants us to get through that and move on towards peace.Jason calls this “upward condescension” in his book. We feel like we don’t want to talk about our grief to God because we are afraid He will be mad or can’t handle it. When in reality he sees our grief. He has seen anger, disappointment and disillusionment before. So if the emotion is there, let’s just tell Him that it is there.It is common in these types of situations to have questions and ask, “Why God?” Don’t smother the feelings. “I think it is much more healthy to give them to Him in prayer” Jason shares. Tell God how you are feeling and ask him to come into that place and be with you.Be real with God and He will help you through it.Lesson #2 Look for and Celebrate the Small VictoriesLooking for little victories didn’t come naturally for Jason. Jack is now thirteen and is still pretty much non-verbal. He begged for God to give his son words and be able to relate and have conversations. The problem was Jason didn’t see huge progress in communication and it was easy to sink down into sadness again.Jason confesses his wife has always had an easier time seeing the small ways Jack improves. He tended toward the harsh reality of the situation, “Did you see that meltdown he had today?” He wasn’t going to sugar-coat it. But he realized that,”Some things are really good in the midst of the hardness. So let’s look for those things as well.”Jason found that as he looked for daily little victories, everything changed. You can continue to pray for the big thing, but look for the small miracles as well. Learning this concept was a game-changer for Jason.Lesson #3 Bearing Burdens With OthersJason was always a people-person, but he didn’t realize how much he needed others until he was given something too hard for him to bear on his own.So much of the pop psychology now is “You can do this. You were made for this.”But some things are too big for us. We simply cannot carry the load. This is where community and people can help. When Jason was in depression his wife suggested that he go out with his friends, but he didn’t feel up to it. She would still encourage him to go. The times he went, he always came away feeling better.He needed friends to talk and vent to. We pray for God’s help and God usually sends people to answer our prayer.Jason’s Letter to GodIn Jason’s book, Aching Joy, he wrote this very sweet letter to God once when Jack was going through a self-injury phase. Here is what is says,Dear God. . .I am afraid. . .I have always believed the world is broken, and that you didn’t break it. That you are the Great Restorer. That your Son came to make all things new. This has been my conclusion after years of study and thought, but I have to admit, I am biased on this point, because I desperately want to believe it. I need to believe that you are truly, wholly good. That you don’t desire innocent children to live frantic and bruised. That you don’t lock up a boy’s future behind impaired speech centers in the brain. I don’t know how to help my son, and I don’t know how to pray. I can’t just pray “heal my son” because I don’t even know what that means anymore. I don’t know what anything means. So I won’t pray anything too bold for now. Instead I will just remind you that your name is Immanuel, which means “God with us.” Come close, Immanuel. Prince of Peace, draw near to my son, and give him rest. Amen.Jason read this letter out loud in a sermon once and completely broke down crying. He had to have the Elders from his church come and embrace him. But the sweet outpouring of love that came to him afterwards was amazing.More Than We can Handle“God does give us more than we can handle. We need to cry out to God and have our communities come around us and add strength.”This goes to show that it is really important to be real. When we really are struggling, our answer to the question, “How are you,” shouldn’t be “fine.” It is important for us to open up and be real.This is tricky though because even if we are walking parallel paths we are never truly going to understand one another because everyone’s circumstance is different. This is especially true for special needs families. They often feel like no one understands and so they don’t reach out.But it is important to open up and say, “I know you might not be able to relate to this, so I am just going to tell you this is what is going on. And this is really, really hard.”You can find friends in similar circumstances, but you can also be friends with people who have completely different trials than you do. They can listen and that is a lifesaver.Friend can share in your sorrows and your victories as long as you are open and willing to share.A Breakthrough with JackJason’s constant prayer was that he would be able to have connection and a relationship with Jack. “God you created us to have relationships. I would love for him to understand how much we love him.” This prayer seemed to go unanswered for a really long time.The Book and the BreakthroughOne day Jack brought a little board book home from the library called, “I Like it When.” His wife text him and told him he had to come home and see this.So, Jason rushed home and found Jack on the top bunk reading the book laughing. Jason looked at the book and it depicted a big penguin and a little penguin doing daily things together. For example, there was a picture of two penguins holding each other’s wings and the book said, “I like it when you hold my hand.”Then Jack pointed to the little penguin and the big penguin and said, “Jack and daddy.”The next page showed the big penguin giving the little penguin a bath. It said, “I like it when we splash about.” Jack then said “Jack and Daddy.”Of course by this point Jason is in a puddle of tears.Jack had never used language like this before, and yet he was laughing and pointing at all the things that he did with his dad.Jason realized that God had answered his prayer. Jack understood their relationship.There is so much that goes on in the mind of a child with autism. It is almost like their are prisoners in their own little bodies and they are trying so hard to tell you what they are thinking. You have to learn to decode what they are trying to express when they quote movies or books.The Viral VideoI originally “found” Jason through a video he made where he shares a sweet poem about Jack as he romps through the ocean waves. If you want to watch the video, Click Here.The Backstory of the VideoJason shares a little bit of the backstory. Back in 2016 he was listening to some music and it inspired him to write his feelings about Jack. He tried to cover his frustrations about some of the questions argued over in online forums: Is a person autistic or do they have autism? “So much of autism in general is confusing…and there is sadness and beauty at the same time.”The message he wanted to convey to his son was “I love you.”They filmed Jack and Jason on the beach while Jason recites the poem in the background. He wonders what the waves mean–the gains and losses with autism. There aren’t definite answers.During the first filming his friend got his finger caught in his drone and they had to stop filming. They almost lost all the footage because it kept crashing. They went home discouraged. But his wife convinced him to go back out and try again.The second time around the got all the shots they needed and were able to recover all the originally shot footage as well.The VideoThe video they made immediately went viral. He had like a million views in four days. It was crazy.Jason’s favorite thing was that people started posting pictures of their kids on the spectrum and saying, “This is my son and he is beloved too!”The comments he has received is that although the video was sad, it was hopeful and joyful at the same time. Jason thinks that having that combination of “this is hard but it’s beautiful” is what made the video work and go viral. If we can embrace the hard things we can also embrace the beauty.Favorite Bible VerseJason confesses that he prefers to hang out in the Psalms because they are so heartfelt and full of longing.But in this season of his life, his favorite verse is found in Romans 12:12, “Rejoice in hope. Be patient in tribulation. Be constant in prayer.” It is important to have hope in tribulation, and then rejoicing and hard times. But perhaps it is most important to be present in all of it. Be present in talking to God about all of it.Jason feels this verse summarizes his journey. He didn’t know how to be present in all of it early on. Right now he is on a journey to have more joy in his life. He wonders if there is such a thing as pure joy.The PendulumI shared the story that one of my friend’s grandparents told me when I was a teenager. They explained that our emotions are kind of like a pendulum that swings back and forth. The greater we feel joy, the greater capacity we have to feel sorrow. I have found that to be true. As I have gone through life and experienced greater sorrow than I ever experienced as a teenager, yet I also felt greater love and hope and joy than I had ever felt as a teenager as well.So, it is important to cling to hope when we are hanging out on the sorrow side of the pendulum that it will eventually swing the other way.Feeling NumbJason added that sometimes we think we can protect ourselves by feeling numb, but when we do that we miss out on the beauty. In Aching Joy, Jason explains that you can’t numb one side of your heart only. He feels this is what he tried to do early on–numb the pain and kind of mute everything. The problem was that it then muted everything–even feeling joy with his other children.Jason found that as he was able to experience more pain he was able to experience more beauty.It is important to lean into the pain and experience it–even though it feel counterproductive because that is not where we want to be.Happy All the Time?Some of the songs we sing at church are hilarious because they talk only about joy…”I’ve got the joy, joy, joy, joy down in my heart.” Or “I’m inside, outside, upside, downside happy all the time.”Jason jokes that our kids should sue us for religious malpractice because there is also great sadness in this world, and we are just going to have to know how to deal with that.So, we debunked the myth that if you are just good enough you will be happy all the time. It is simply not true, which is what I thought growing up.When I crashed after Nathan was diagnosed I thought, “This is not how it is supposed to work.” And I began to look for proof in the scriptures that if I was just good enough good things would happen. And I found person after person who were good but had hard things happen to them. Think of poor Joseph in Egypt alone. That poor man! He had hard thing after hard thing happen to him.Jason add that Jesus tells us “in this life you will have trouble” (John 16:33). It played out in Jesus’ life and the life of 11 of the 12 disciples who were martyred. This life is full of difficulties. We have to be able to face that and move on.The way you move on is by admitting it is there and dealing with it. Work through it with God and work through it with yourself. Otherwise you will live in perpetual disillusionment.How do you answer when people ask, If life is going to be hard and challenging, why should I believe?Jason answers that it isn’t just about this present moment. Sure, you could earn lots of money and insulate yourself from life and be “happy” without God.But to him the Christian faith embodies what he sees in the world. We were built for love. We were built for beauty and life. And all of that has been damaged, so we experience deep pain. But Christ has come and given us a taste of redemption. He has restored us and that process of restoration is going on until one day it will be complete. That means that one day every injustice will be turned around and one day the things that hold Jack back will be gone. He will be able to speak and sing and say everything that was in his heart.There really is a God up there and His Son really did give Himself in redemption for us so we can be with Him forever.Jason and I agree that we are both looking forward to the day when we can truly talk to and communicate with our sons. This gives us both something incredible to hope for and look forward to.Connect with JasonFacebook His Website (Jasonhague.com)Shareable Quotes and Memes

Jason Palliser is a sought after Off Market Acquisitions specialist. With 17+ years as a national speaker on Real Estate Investment, he has trained over 22,000 investors on the science of building systems to destroy real estate markets. Today, he teaches his 2 Day Investment Blueprint strategy to seasoned and new investors so that they can acquire deal in unique and creative ways. Did you know there are 30-plus ways you can find deals, and you don't need a big marketing budget to crush it in this space? Stop pooling your money into marketing channels that simply don't work and start thinking outside the box.   Key Takeaways: What does Jason's business look like today? How did Jason get into real estate? When Jason first get started, he made every type of mistake under the sun. How does Jason's business model work and why does he partner with bigger companies? Jason's blueprint is set up so that people do not miss a deal. Jason was able to acquire 60 houses in a month for one of his clients. Jason teaches 32 ways you can find deals, but he lists some of his top favorite ways and how you can apply them in your business. How does Jason do direct-mail campaigns for free? How does Jason look at marketing? Jason setups himself up to be the hardcore backup plan for those facing foreclosure. He builds relationships that are built on giving first. What does Jason do differently with his tax delinquent list? Jason walks investors down a ‘perfect investor day' map. Work on one marketing channel at a time! Marketing budgets spiral out of control because no one has the correct protocols in place to efficiently leverage their marketing. How does Jason see/handle owner financing? Remember — get out of your own way. Follow the process, and do it smartly. What's one piece of advice Jason would offer his younger self? Mentioned in This Episode: Interested in joining the Hybrid Coaching & Mastermind Group Alex & Steve launched? Apply to Join ASCEND Connect with Jason: 2dayblueprint.com Jason on Instagram Jason on Facebook   Tweetables: “Client needs to build a rental portfolio fast. The most recent one being 1,000 homes in 72 months. That's real pressure. So, I will come in and set up a blueprint to not miss a freaking deal.” “Block out two hours with just you or even with your team, and have an ‘it's not good enough' meeting.” “Our tax delinquent is my favorite source of all time. We just destroy it. We had one guy get a 42% response rate.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

In today's episode, we have Jason Hewlett who is a Hall of Fame Speaker and an amazing presenter. He talks about how to be a legendary leader and how to find your signature moves among all other powerful principles. He is a multi-talented and awesome entertainer that brings very powerful insights straight into you.   So come on and listen to this episode now, and let Tim Shurr and Jason Hewlett give you nuggets of wisdom that would make things happen for you in all aspects of your life.   Quotes:   “We see each other every day, but how do we see each other with fresh eyes and realize the life they are in our lives.” - Jason Hewlett “What is your promise and how are you keeping it?” - Jason Hewlett “As long as you will trust God’s hand in your life, as long as you will discover your mission for your life, it’ll all turn up.” - Jason Hewlett “Just step into the flow.” - Jason Hewlett Mentions:   https://www.facebook.com/TimShurr/ https://mesmerizingleadership.com/ Dan Clark David Archuleta Bob Hope The Signature Moves, by Jason Hewlett The Promise, by Jason Hewlett The Promise To The One, by Jason Hewlett https://jasonhewlett.com/   Show Notes:   (01:00) Introduction of Jason Hewlett (02:34) How Jason found his signature moves (04:39) The promise to become a legendary leader and discover your signature moves (05:09) Identify (07:15) Clarify (08:39) Magnify (13:12) An activity of positivity (16:02) When Jason first went traveling to the Middle East (23:11) Living The Promise (28:50) What is your promise? (32:26) Leadership and personal development (34:09) How polished are you? (38:26) Discover your mission for your life (40:37) Stepping into the flow (42:02) Leverage what you have (45:05) Share what you naturally have   Make Your Day A Shurr! Success

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast, talks about the importance of maintaining mental and physical well-being as a busy entrepreneur.   Episode Highlights: Jason discusses the value and importance of maintaining physical and mental well-being while running your own business.   When Jason realized he wasn’t working out as much, he made some changes, including hiring a fitness coach.  Jason emphasizes the importance of metrics in both your business and physical well-being in order to track results.    3 Key Points: Maintain your mental and physical well-being.  If you aren’t measuring it, then you aren’t going to get results.  With the help of his trainer and by setting focused goals, Jason lost 12 pounds and two inches off his waist.   Tweetable Quotes: “Growing up as an athlete, I have always been pretty hardcore into working out and eating right.” – Jason A. Duprat  “I had started gaining a little weight. I was up two inches in the waist. Some of my military uniforms were getting a little tight and so I was like ‘man, I have got to make a change.’” – Jason A. Duprat  “What I did was hire a fitness coach and I knew I wanted to get lean and have a certain appearance, look healthy and learn how to eat healthy.” – Jason A. Duprat    Resources Mentioned: JasonDuprat.com Jason Duprat: Linkedin  Facebook   #HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #healthylifstyle #healthyliving #fitnesscoach

How can eCommerce businesses reduce their time to first purchase by 10X? This week on The Inbound Success Podcast, WordPress developer and eCommerce expert Jason Resnick shares the process he uses to help eCommerce businesses dramatically reduce the time from first touch to first purchase. And while Jason works primarily with eCommerce businesses, the advice he shares is equally applicable to businesses in other verticals. From visitor segmentation, to behavioral analytics and content personalization, Jason goes into detail on the process he has used to help one client reduce time to first purchase from 40 days to 8, and for another client from 9 days to 1.  Some highlights from my conversation with Jason include: Jason is a WordPress developer and eCommerce marketing expert. According to Jason, one of the keys to reducing the time to first purchase is to capitalize on the positive emotion that a visitor feels when they discover your site for the first time and get them to explore further. One way to do this is by adding a widget to your site with related blog articles. Asking your visitors a qualifying question is a good way to learn a bit more about them and then use that information to tailor what you show them. With these types of questions, and then behavioral information like the articles and pages your visitors are looking at, you can create a lead scoring model. Based on the topics that a visitor is consuming content on, you can use that information to change the copy on your CTAs to make them more relevant to your visitors' interests. In eCommerce, the first 90 days are crucial. If you can't convince a new contact to purchase something with the first 90 days, the odds of ever selling to them drop dramatically. When Jason works with new clients, he begins by taking baseline measurements of how long it takes for a new contact to go from first touch to first purchase. By using segmentation, intent awareness, and personalized copy, Jason has been able to reduce time to first purchase for one client from 40 days to 8, and for another client from 9 days to 1.  When it comes to converting new leads into customers, Jason says it all comes down to trust, and you need to build trust into every interaction you have, from your website copy to your email marketing. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the Rezzz website Follow Jason on Twitter Connect with Jason on LinkedIn Listen to the podcast to learn exactly how Jason helps his client shorten their sales cycles - and how you can too. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today my guest is Jason Resnick, who is the founder of Rezzz. Welcome Jason. Jason Resnick (Guest): Thank you for having me. I'm excited to be here. Jason and Kathleen recording this episode together . Kathleen: Tell my audience a little bit about what Rezzz is, and your background, and how you came to be doing what you're doing now. About Rezzz Jason: Sure. Rezzz is my business, it's what I've been doing for, this August will be nine full years, full time for myself. I am a solopreneur. I don't have a team behind me, but it's a web development business. I've always loved the eCommerce space, and the human behavior behind all of eCommerce. Where most developers and designers shy away from eCommerce so early on when eCommerce was ramping up in the early 2000s, I flocked to it, I was attracted to it. I built my business around helping online businesses, and I call them eCommerce, it could be anybody taking a transaction. I have nonprofit clients. I have online coaches. I have clients that sell physical products. Basically anybody taking a transaction, to help them get anonymous visitors into being customers, and then customers into repeat customers, and then repeat customers into raving fans. I do that through a number of different strategies and tactics, which most of them revolve around what's called behavioral marketing, or email automation, but also a mix of onsite personalization, that's where my skillset as a web developer come into play. Kathleen: Yeah. You know, it's funny that you say that about marketers shying away from eCommerce, because I've worked with a lot of marketers in my time. I was an agency owner for 11 years, and of course now I'm at Impact. It's true, I know a lot of marketers, and a lot of them say, "I don't touch eCommerce." It's almost like they're afraid to. I know one or two who do it, and the ones I know who do it have like gone deep, I think because there's such an opportunity, or a vacuum left by everybody else. Why do you think it is that marketers shy away from it so much? Jason: I think it really stems from there's so much tech involved with it, and it's so close to the bottom line that it's easy, I mean, and this is going to come out bad, but because there is a direct correlation that business owners see X dollars coming in per month, per day, or whatever it is from the site, when you say that you can affect that, they're going to see that result immediately. Most marketers, and obviously when we build campaigns sometimes those things take some time to build up, and sometimes you have to have those difficult conversations with clients a little bit earlier on in the eCommerce space than, let's say nonprofits, or standard brochure type websites, those things. I think that because of not just that, those difficult conversations that you might have to have, but also the tech side of things, if something goes wrong, if you're the point of contact and you don't necessarily know at a deep level what those technical bells and switches are, then you're going to be like, "Uh." With your hands raised and saying, "I'm not sure. Let's go see what we can find out from the tech team." I think at least from my experience, that's what customers tell me when they come into my ecosystem. They want somebody that, they may not know all the technical aspects of things, but they do understand that some things do take time, and they just want somebody that can take care of all of it for them. They don't want that ping pong match like, oh this is the host, and this is the developer, and this is the marketing side of things. They don't want that ping pong match, and they kind of just want that holistic point of contact person to be able to say, "Yes, there's a problem." Or, "Yes, this is what we need to do." At least from my experience I think that that's the reason why a lot of people shy away from it. Kathleen: Yeah. It's interesting because web design, development, et cetera, in general comes with a lot of high stakes, especially in this day and age when so many people find your business by your website. With eCommerce, as you rightfully pointed out, it's like way, way, way higher stakes, because your business is your website. Jason: Right. Kathleen: Your website is your business. Either way you look at it, if you break something, you're breaking the entire revenue stream of the business, not just like, oh our customers couldn't see our website today, or we didn't get another form fill. Jason: Right. Kathleen: Yeah, it's not an inconvenience, it's a major, major risk. I can totally see that. Now, and I should say, you came with very high marks, because I met you through one of my past podcast guests. This is one of my favorite ways to get new guests, is when former guests reach out and say, "Hey, I have somebody you should talk to." That actually happened in your case when Val Geisler, who I interviewed a few months ago, wrote to me unsolicited and said, "I really think you should talk to this guy." Val, for those who either didn't hear her episode or don't know, is an amazing email conversion copywriter, mostly for B2B SaaS companies. I have a tremendous amount of respect for her, and as soon as she wrote to me I said, "I'll talk to anybody that you think I should talk to." Jason: Thank you very much. Kathleen: Yeah. No, that was a good introduction. You do a lot of work, because you're in eCommerce, and what is interesting to me about you is that you're not just a web developer/designer. You work on some of the other aspects of eCommerce businesses, personalization, conversion optimization. How did you get from web design and development into these other areas? Jason: I think actually it, well my career took me in that path, but I think as a person it was the other way around. I've always been interested in human behavior. I got a minor in psychology in college. For me, and I went to college in the late '90s, and that was the advent of the internet. I mean, I remember going to the computer lab and building my first webpage. That was in like '96. Kathleen: I remember learning Basic. Jason: Right. Yes. Me too. Kathleen: I'm not going to say any more, because then that'll really date me. Jason: For me, when the advent of the internet came along, that was intriguing enough, because I was actually going for computer science at the time. At that time it was a lot of compiling code, and waiting for things to happen. Yet the web was like, I put code on a screen and I hit save, and I refresh and boom it's there. Hey, that's pretty cool. That intrigued me, but also my human nature side of things, just being perceptive of the world around me and kind of how people interact with certain things, and why they do what they do, and why they don't do what they don't do, always intrigued me. When the eCommerce world hit, pre Amazon, all the rest of it, people were afraid to put their credit cards in. Even online, let alone cellphones weren't even really a thing at that point in time. I was working for a consulting firm at that time, and we dealt with a lot of startups, and all of them wanted some sort of eCommerce in some sort of fashion. For me, it was always interesting to say, okay, if we use certain buttons in a certain way, and certain text in certain colors, we could create this, I don't want to say an artificial, but a perceptive environment of being safe. Where they can submit their credit card and not feel that they are sending it over and somebody's copying that down and running away with their identity. For me, that was the genesis of where I am today. I've always just kind of had that snowball effect, and really focus in on that specific part of my development skills. Because as you said, a lot of people were shying away from it, and I always knew that I wanted to work for myself. I had to find that niche, if you will, that sweet spot to really plant my flag in, and fit into a market that I could become known for. That was how I started all that. Just as the web evolved, now with email marketing, and how much data you can collect on somebody just by asking them a few questions, you can segment, you can promote certain things based around where a person is in their journey and their awareness. You can do all these things and marry things like your email marketing platform with your website with a little bit of code. Now there are services out there that can do this too, that your website can look completely different with two different people. It's all based around what you know about that person, where they came from, demographics, or even just what you know they clicked on in your last email. That's always been interesting to me because that's like the mom and pop of like the early 1900s, where somebody would walk into the store and you would have all your stuff ready because they knew you came in every Thursday. They knew who you were. For me, having that personalization and segmentation is what allows you, as the business owner, to know where your potential customers are, where your customers are, where your repeat customers are, and know how to cater to them in the best way possible. Kathleen: You know, it's fascinating that you just brought that up, because I literally just, as we're recording this, this morning published my latest episode, which was a conversation with Shai Schechter, who's the founder of a company called Right Message. That's exactly what he talked about, was his platform that he's built lets you ask your visitor a simple question like, what brings you here today? He actually equated it to the conversation you have when you walk into a shop. Like nobody is saying, "What industry are you in?" It's, "What brings you here today?" Jason: Right. Kathleen: Based on the answer to that, you can dynamically then update the copy on the page. He was seeing like 10x improvements in landing page and CTA conversion rates from that kind of like small amount of personalization. I definitely think there's something to it. Jason: Yeah, absolutely. I know Shai, I've known him for a couple of years. We've met at some events and things of that nature. Yeah, he's built a great platform. His platform's called Right Message, and I use Right Message as well for some assets of my business. Yeah, I mean it's that idea of, we've gotten away from that broadcast everything to everybody. Now we want to really cater to the one on one. That is what's going to increase conversions, and that's what's going to help you convert non customers to customers as quickly as possible. The more you know about them, the more that you can speak their language, the more that you're serving up the thing that they want at the right time, that's going to help you with your conversions. Reducing The Time to First Purchase Kathleen: Yeah. Now you, as you said, you do a lot of work in eCommerce, and one of the biggest areas of opportunity for optimization in eCommerce is how long it takes from first touch, if you will, with a lead or a prospect, to getting them to purchase. Time to first purchase. You've done some interesting work on shortening that time period, can you talk a little bit about that? Jason: Sure. Yeah. As you said, any time somebody sees you for the very first time, there's this innate human factor inside of us that, hey, we like this thing. This is awesome. There's this emotion, this euphoria that you get on the human side. What you want to do is, from a technical perspective, is to be able to capitalize on that euphoria, that feeling of good that somebody sees in you. What you can do nowadays is just ask them a couple of questions, or in the behavioral marketing side of things, see what they click on, what is interesting to them, what do they not click on? Those kind of things, prior to them even being in your email list. When they're in your email list obviously there's more details that you can get to, but with code snippets and things of that nature you can actually change your website around what they're reading on your blog. What you can do with your own blog, if you will, and I'm sure many of you have seen it, is that you have this "widget" that says, "You may also like ..." Or, "Here's other content that might be interesting to you." Because what you're on, the article that you're reading at this point in time, there is related articles in that same category on that same website. What they want you to do is, hey, if you're interested in this, then go check out this as well. They're trying to move you along in that journey to know that if you have a specific problem, well we have some resources and we know how to solve your problem. What you can do in the background of things is you can do "lead scoring". If somebody, let's just say on your website you have a bunch of articles around pricing or things of that nature, pricing, let's say you also have things on sales, or marketing. If somebody hits a couple of articles on your marketing side of things but they never look at pricing, then you could potentially change your website around that a little bit more. Make your calls to action to talk about marketing versus pricing. I do this on my website plenty of times. If somebody comes to me from, because I specialize in convert kit and drip, if somebody comes to me from the convert kit consultation, or convert kit experts they call them, if that webpage, then my services page gets reflected on that. I don't even mention drip, I just mention convert kit, because that's where they came from, so I'm assuming, based on their behavior, that that's what they're interested in. They're not interested in anything else that I do. You can be mindful of these sort of things, and just talking their language allows you to then get them to the next stage faster. Because if I can echo what they're saying to me, based on their actions what they're saying to me, then just us as humans we're going to say, "Hey, that's what I'm looking for. You know what I'm talking about." What I'll try to do in that respect is to be able to then grab their email address, and then market to them in that end. Talk to them about convert kit. Talk to them about potentially segmentation and those kind of things, or automated workflows if that's what they're looking for. All of this data really just gets passed over into my email marketing platform and my welcome sequence tailors to that. What that does is, like for my clients, is to be able to then baseline how long it takes for someone to first opt into your email list and then buy from you, because that window of opportunity is finite. Once you go past about 90 days, and obviously this depends on the type of product or service that you're selling, but on average 90 days, then you're not going to convert, or you're a lot less likely to convert. You want to be able to then, especially if you're selling multiple things, sell quickly. You want them to get that first purchase because that's always the hardest, and then get them to repeat buy after that. With just some small tweaks, and some small segmentation, and intent awareness, because we can dive into that a little bit more. Just based around some of those things you can then shorten that time frame greatly. I have some results where I've done for my clients, take their baseline of 40 days to the first purchase, and gone down to eight. I've had another client where it was nine days down to less than a day. Kathleen: Wow. Jason: It's just a matter of knowing and understanding the actions that somebody's taking, and then putting the right promotion, if you will. I mean, it doesn't necessarily have to be a buy, it could be an email opt in or whatever. Putting the right promotion in front of them. How To Measure Time To First Purchase Kathleen: Let's wind back a little bit. Let's say I come to you and I'm an eCommerce company, and I'm interested in focusing on this time to first purchase kind of metric. You talked about how the first thing you have to do is establish a baseline of how long is it actually already taking people to get from first touch to first purchase? Walk me through exactly what you're doing to measure that. Are there certain tools that you put in place? Tracking tools, what is it you're looking at in order to determine that? Jason: Sure. I think only one person was tracking this that came to me, which makes my life easier. Most times what I look for is really I look for obviously their customer list, and I take their email addresses. Then unfortunately there's no tool to marry this stuff. I basically take a spreadsheet, an export of that, of all their customers, and then I go to their email service provider and I see when they opted in. Then I try to figure out, based on the dates around them becoming a customer and when they first opted in, and I kind of take a baseline, if you will, "baseline", on what their metric is. Then I have a conversation with the business owner to kind of gauge what their sales team sees, if they have that data, and try to come up with the best possible estimation that they have for this. A lot of times, I mean there's obviously a percentage plus or minus, but a lot of times it's pretty accurate if you know the data that's there. Because we all know when they purchased their first thing, we all know when they came onto the email list. If it happened to be that ... I try to discount those that have zero day initially, because a lot of times people in the email marketing world, and I'm sure a lot of your audience knows this, a lot of times people will opt in with a different email than they'll actually pay with. Kathleen: Yeah. Jason: If they opted in on the same day they purchased, for the baseline I take that away. Kathleen: Yeah, there's a lot of XYZ@123.com. Jason: Right. Kathleen: Don'temailme@pleasestop.com. It's amazing how creative people get with those fake email addresses. Jason: Absolutely. Obviously there's some experience factor in there for where I try to come up with that baseline. Then what I do once I have that, then I go into their email marketing platform and I essentially create rules that store when they become an opt in, but also when they actually purchase. Which is just a custom field that really just does some math to say, okay, they subscribed on this date, they became a customer today, let's minus the two, how many days are there? Over the first month or two of doing that, I kind of gauge whether that baseline estimation that we first did is accurate enough to go off of. Then we move from there more into the optimization, asking certain questions, things of that nature to try to shorten that time. Jason's Process For Shortening Time To First Purchase Kathleen: Let's talk about that stage next. I've come to you, I say, "I need help with this." You calculate those initial baseline metrics. Then what? It sounds like you're using personalization and targeted offers in order to pull people through that customer buying journey. Is there any kind of like discovery process or research that you're using in order to determine what the right offer is, or the right way to persuade them? Jason: Yeah, absolutely. A lot of it is, in my own research anyway, is looking at their analytics first. Seeing what people are actually looking at on the website, because a lot of times it's not what the owner thinks. I want to make sure that I have the data, because for me, I'm a data geek and the numbers don't lie. If the business owner tells me one thing and the data tells me another thing, then we have a conversation to try to reconcile it in some way. That's first things first, is really looking at Google Analytics, or any other metrics that they could possibly have. A lot of people use Hotjar and some of these other tools out there that help you with the customer interaction on your website. I start there. Then I have conversations with the business owner as well as certain key members on their team, if they have those kind of people. People like marketing, sales, people that are closer to the customer, if you will. Support teams, those sort of things, to really start to get an understanding of, and it's not even technical, it's just what kind of words do you hear all the time? What pain points people are struggling with. What opt ins do you have on your site that actually can map to a product? Because a lot of people, especially in the eCommerce space, they say, "Hey, we had a discount for this. Sign up on your first purchase." Is that working for you, or is something else working for you when you run a holiday sale instead? I try to gauge what that customer is thinking. Because we can assume that we're putting the best foot forward, but if the customer is coming to you depending on the product or service obviously, they're coming to you with two things in mind. One is their intent, they're intent on solving the problem. Is the page that they're on, or your product, or service, actually going to solve their problem that they have right now? Two, what's their motivation behind solving that problem? I really want to get down to those two things. It's not scientific in the way where there's actual numbers, at least initially. I want to make assumptions on that, and put campaigns out, look at welcome sequences. Look at all of these kind of things that they're already doing that we can inject some questions, or inject some relative links to blog posts, or products, or whatever, os that we can get a better gauge on what their intent is and what their motivation is without actually asking them. Kathleen: Now you talked about nurturing sequences, and onboarding workflows, and things like that. I do find it's very easy in this day and age to overwhelm audiences with email particularly. Do you have any rules of thumb that you use as far as like, how soon do we email them and how frequently do we email them? Anything as far as even style of email, because I know there's a lot of different opinions on very designed emails versus plain text. I'd love just on the topic of email to hear your thoughts. Jason: Yeah. I mean, that's a whole nother episode. Kathleen: I know. Jason: Yeah. To answer the first part of the question about how often, frequency, those kind of things. First I have to know what they're doing already. If you came to me and said, "Look, I do a once a month promotion." If you just switch that up to a daily, then your list is going to be obliterated and they're going to be like, "I don't even know who this person is." They're going to get high on subscribe rates. If you have a pretty regular cadence, say once a week or something of that nature, it's really just throw it out, if you want to add another email. Because for me, my business when I send emails, I get paid. I will always try to mix in emails where I can. For how I like to do it, I try to do it in a human way, not just like let's just keep sending links to podcasts and blog articles, or products, or services, or stuff. I try to have the subscriber opt into those things. You can do that in a way where if you had, let's just say you had a cadence of every single week on Tuesday you send out an email to your list. You could just send out an email on Tuesday saying, "Hey look, we're going to add another email, or two emails, we're going to have it on Tuesday, Wednesday and Thursday now, and we're going to talk about this. And if you're interested in that, just click this button." They're automatically opted in. You could do things in a more human way, and it goes back to that whole mom-and-pop philosophy is, I want the subscriber to tell me. All of this stuff allows you insight into them, into the subscriber at an individual subscriber level. If they're excited to hear more from you, then you know that, hey, well they may be interested in a product or service that I have that's outside of the free level. You could do those kind of things. You can surely incentivize people with discounts and all of those other things. While that stuff does have its place and works, for the long term, creating those raving fans and repeat buyers, it's all based on trust. The trust factor comes in where you're actually genuine with them and, "Hey, I have an offer, I'm going to do this. If you're interested, all you have to do is let me know." Kathleen: You talked earlier about some examples of results in terms of shortening that time span. I would love to hear a little bit more about that. Do you have a couple of maybe specific examples of it started out at this long, went to that long, and like what led to those key changes? Jason: Yeah. I mean, specifically with some of those results, the one that's interesting is that one that was almost two weeks and I shortened it to a day, inside a day. That was really based around, it is a digital product company, but they also had a service on the back end of it too. What it was, was the funnel was very linear. It was somebody opts in and we promote this product to you, and it was a flash sale. It was like within 24 hours you can buy this for 99% off. That kind of thing. If they didn't take you up on that, then you go into this long term nurture sequence, which was basically two emails a week. Out of that it was pitching that same product over and over again, but at full price. It was, I call it a soft pitch. It's more like, hey, you've seen them in the bottom of your emails I'm sure, like in the P.S., like hey, we also if you're interested in this, we have this product. Which worked fairly well, I mean, nine days to opt in to convert to a customer is good. What they wanted to do was they had a lot of different products that served a couple of different audiences. Immediately when they opted in, unless they opted in via a specific opt in, they didn't know which audience they were. What I wanted to do was I wanted to basically put that front center. I mentioned it a little bit earlier on beforehand, is we can know before they opt in what they've already looked at, through JavaScript and cookies and local storage on their browsers, and that's all in the tech world. If we know what they looked at, then we kind of know what audience they're in. Instead of just pitching them that one thing on the back end of the opt in, let's pitch them the product that makes sense to them. That was the first step, was to really try to put that in place, which made a huge impact. I mean, that was just, that initial just, hey, let's look at the blog posts that they're looking at, and store that data. How many did they look at? How frequently did they look at? Based on that, let's position that product offering that's that tripwire product, if you will, for the next 24 hours at that discount, that's the product that makes sense for that audience. That shortened it almost to three days immediately, because people were more receptive to that offer because it made sense to them. Then there were some tweaks we made to the landing page, to the copy, based on some feedback that we got from those people that actually bought the product during that time. We made some optimizations, and that even shortened the time to first purchase. Kathleen: It's interesting to listen to you talk about this, because obviously the examples are eCommerce, but in my head I keep asking myself, is there anything here that doesn't apply to another type of sale? For example, like a complex B2B sale. I'm not hearing anything that's so specific to eCommerce. It's really just, if I'm understanding you correctly, it's really just about looking more closely at their behavior, and using that behavioral information and those patterns that are created to serve up information that's more directly relevant to their interests. Is that right? Jason: Absolutely. I mean, it just goes back to business in general. If you go to a conference, let's say you go to a conference with all colleagues of yours, they're in a similar business or industry than you are. You're going to talk to them in a different way than if you're going to a higher level conference where your customers might be. It's also a matter of awareness of the person that's viewing your online store or your website. Have they never seen you before, or are they intimately familiar with you and they know your name, they know your services? It's that buyer journey that happens with everybody, whether they're buying a pack of gum or they're buying some service that's going to cost them $10,000 a month. Obviously there's sales cycles, and that all comes into play, but it's the same business. You want to earn that trust. You want to speak their language. If you know the problem that you're proposing a solution for, then that person's going to be more receptive to hearing you. When you hear, that's where the conversion is. It's a matter of just taking them along that journey in a proper way, whether it is a complex B2B or whether it's a transaction where you just pull out your credit card and put it in. How Difficult Is It To Implement? Kathleen: This sounds straightforward on the one hand, the concept is straightforward. Then on the other hand it sounds really intimidating in terms of being able to execute it. Can you talk through how complex this is, and is this something that the typical business needs to hire a developer to do for them, or are there tools out there that make it really easy to do this? Jason: Yeah. I mean, it's as complex as you want to make it really. I like to try to keep things as simple as possible. I mean, I even, I have a thing on my white board, what would this look like if it was simple? Because we can over engineer everything. Once you start thinking one thing, it leads you to another thing, and you're going down this long rabbit hole, and you're like, "Oh my god, I don't know how I'm going to even do this thing." What I try to do is, if you come to me and you have decent enough traffic, you have decent enough sales, and we can have a conversation that's around potentially segmenting your audience better, if you don't do all that already. By segment I mean more so than customers versus non customers. If you're actually doing anything in regards to helping your customers move along the journey, meaning are you doing regular email sequences? Are you blogging? Are you doing these other things? If you are, then it's as simple as starting to think about what problems or what products are related? Let's just say you have a product that solves a problem that, let's say a developer has. As a developer I might have a problem where I need more RAM, or more compute power. If I go to a website and it just says, "Hey, buy this hard drive, or buy this RAM, or buy this monitor." Okay, but if I clicked on a blog post of theirs that talked more about compute power for my computer, and then I went to their product page and then it gave me three products that could help me there, I'm more likely to buy from there because they've already positioned a couple of things based around what I know, and I didn't sign up or anything. You can just start thinking about the product that you have and what problems that solves. That will help you start to build these things out. Keep it simple. Write it down in a notebook, or write it down in a document. You don't need a overbuilt tool to do all this stuff, at least initially. We mentioned Shai before. Right Message is a tool that you can build these. You don't need code. They give you a piece of code to put on your website, but you can build these in a visual editor. There's other tools out there as well. Initially it's really just even that widget we talked about earlier about, hey, you might like this content. On a lot of WordPress websites you can build that. There's plugins out there that would help you do that stuff. You don't necessarily need the code for that either. Keep it simple if you haven't done it yet, and see what sort of results you get. I mean, if you come to me, and usually people that do come to me, they already have this idea, they have the traction. That's why I said it earlier on, it's an established online business that I help, because they have the traction, but they want to increase more sales, they want to increase better brand relationships with their customers. They kind of have an idea that they can do this, they're just not sure what the strategies and the methods to go about doing it. What Kinds Of Results Can You Expect? Kathleen: Yeah. Are there any rule of thumbs that you use for like what kind of improvements that, on average, you think businesses can expect to experience if they go from not being contextual or using personalization to once they've done it? Jason: Yeah. It's hard, it's really based around what the price point is, to be honest with you. I feel like if it's a sub $100 product and/or service, people are more impulsive and you could probably see a quicker uptick in the percentage based around that. If it's north of $100 thing, then it's going to be a slower growth. You kind of need a little bit more time and data to see what's actually going to work and pull the triggers. On the other side of that is that those that are north of $100, you could ask existing customers certain things, which I would suggest things like, where were you when you bought this? What problem did it solve? How has it been since? By asking those questions of existing customers, you can help shorten that on the front end of it. I mean for me it's such a general rule, but I always say you could get 3% to 5% of anybody you talk to, to buy something. Obviously that's a very general rule. I always want to push that a lot higher than the 5%. What I try to do is I try to get the pages in which people are landing on for the purchase like 30% or more. Trying to get the messaging right, trying to get the distractions away from the page, because that's what a lot of eCommerce sites do. Just case in point, look at Amazon, they don't do a lot of that. Once you start going into their checkout process, the closer to your wallet that you get with Amazon, they remove everything. A lot of people don't even realize it. A lot of customers anyway, don't realize that the navigation goes away, continue to shop goes away, contact us goes away. All of these things go away as you start moving closer and closer to actually paying. Who better than Amazon to follow? Because they have the traffic, they have the data, and they publish a lot of these experiments for people to look at. I always try to, obviously depending on the price, I try to figure out what their baseline is. I want to always try to 10x the ROI that they put into me for their business. Kathleen: That makes sense, yeah. I kind of figured the answer when I asked that question might be some form of, it depends, so thank you for humoring me and answering that. Kathleen's Two Questions Kathleen: Well I'm curious to hear your answers to the two questions I usually ask my guests. When it comes to inbound marketing specifically, who do you think is doing it really well right now? It could be a company or it could be a person. Jason: Yeah, I mean, as far as inbound marketing, I'd have to say somebody that does it really well is Chris Marr. He runs the Content Marketing Academy, and he's a marketer that obviously he runs workshops for larger companies. What he does well and how he talks about what he does, it's always it's like the softest sell possible, and then you're just like, "Hey, yeah, I want to go to Chris, because he knows what he's talking about and he gets great results." His methodology and everything he talks about, it makes perfect sense. For me, I've known Chris a few years now. I've had him on my own podcast. It's just, I don't know, it's simple but yet so highly effective that it's sometimes like, hey, this is easy. Kathleen: How did I wind up buying from him? Jason: Yeah. You wonder what's going on. Yeah, if it's somebody, I would recommend checking out Chris Marr if you haven't already. Kathleen: That's a good one. I'll put that link in the show notes. Then with digital marketing changing so quickly, and especially the field that you're in, it can be very hard to stay up to date on all the new developments. How do you personally stay educated? Jason: That's a tough one. I try to, because I toe the line between tech and marketing, there's a lot of noise. What I try to do is I try to curate a lot of what I see. For me, Twitter is my home away from home, if you will. I get educated through Twitter, and who I follow there, and really put together lists on my profile that are really targeted to specific people that are knowledgeable in the space. I'll go to Twitter first to just see what people are talking about, and things of that nature. If it comes up one, two, three times more than the first time that I see it, then I'm like, okay, let me see if this is something of interest. Then what I'll do is I'll sign up to specific newsletters. Some of the newsletters that I sign up to, I may only sign up to it for a month or two and the unsubscribe, but it'll get me the information that I really need at that given point in time. I really try to reduce the amount of noise and distraction, and so I kind of use that just in time learning strategy where, okay, Facebook's changing something in their ad algorithm or whatever, now while I don't do that, my clients do, so I want to be up to date on what they're doing, at least knowledgeable to have some sort of conversation if they ask me a question. I'll go check out that for a little while. I'll talk to some people that I know in the industry, say, "Hey, what's going on over here? Is this something I should pay attention to, or is this just noise?" It's really curated, and it's more outreach for me than letting it all come to me in a flood. Otherwise, I would never get any work done. Kathleen: Yeah. I hear that. Who are your top, let's say three favorite people to follow on Twitter? Jason: Well, that's tough. For business and products, I would say Justin Jackson is probably, he's always interesting to follow because he learns out loud. He tries things. He owns a product business himself, and he's been in the product game for a long, long time, and he knows about that space. In the online world for me, business wise, as far as product goes, Justin Jackson. Chris Marr I follow. He shares a lot of interesting content, marketing links, and strategies, and that sort of thing. I follow him. Then one that I've always followed for a long, long time, probably since day one of me signing up to Twitter, is Paul Jarvis. I've tried to model my business after what he does, which is I'm small potatoes compared to what he's able to do at this point. He's always remained small, and he's built his business designed around him and his lifestyle. That's how I've built my business over the past nine years, is around the life that I want to live, and so if I start going down the rabbit hole of thinking of scaling up, and hiring, and agencies, and growing in that world, while it's attractive, it's not actually what my long term game is. Seeing Paul saying, "Hey, I'm going offline for a couple of months. I'll see you in December." Whatever it is that he does, it's like, oh yeah, that's why I do what I do. He's kind of almost like a grounding rod for me. Kathleen: That's interesting. I'll have to check him out. Any particular newsletters? You mentioned that you subscribe to a few newsletters. Are there any that have stood the test of time, that you haven't unsubscribed from, that you really love? Jason: Val's is one. Kathleen: Yeah, Val's great. Jason: Yeah. She's one. Another one that I really like is Margot, what's her last name? (Margot Aaron) She's a straight shooter. She kind of pokes, she's a marketer herself, she's a copywriter, but she pokes fun at marketing. She's one that I follow because it's like, hey, here's a headline that you're supposed to read, and here's a button that you're supposed to click, but if you don't really want to, you don't have to. It's kind of like allows me to inject my own personal brand into what I do. Because as a business owner, I know that my customers come to me, they could get what I do by going to anybody that does a similar thing, but they come to me and they become a customer of mine because there's something that I'm putting out there that they jibe with. My personality comes through in a lot of what I do, my website and all that. I wear being a New Yorker on my sleeve. I'm a pretty straight shooter too. I try to over communicate in some respects with my clients. They sort of appreciate that, and so I call my clients on certain things, I wrangle them in when they need to be wrangled in, and I challenge them. That is what most of my clients have said that that's why they stay on with me, is because I don't just do what they ask me to do. I help them along the way. Kathleen: Yeah. That's great. If you remember Margot's last name, let me know, because I'll put that link in the show notes as well. Jason: Will do. Definitely. You Know What To Do Next Kathleen: Sounds like a really good one. Well if you're listening and you like what you heard or learned something new, of course I always love it when you leave a five star review on Apple Podcasts. If you know somebody else doing kick-ass inbound marketing work, tweet me @workmommywork, because they could be my next interview. Thank you so much Jason. This was really interesting. Jason: Yeah. Thanks for having me. I appreciate it.  

The thoughtful and articulate Bernie Clark joins us on the show this week! Bernie is perhaps best known for his influential Yin yoga teachings as well as his books, The Complete Guide to Yin Yoga, and Your Body, Your Yoga.When Jason and I shared our thoughts about Yin Yoga at the end of season 1 (episode 147), we hadn't expected it to be so polarizing. After seeing Bernie's response to the episode in one of his forums and after listening to you, our listeners, we asked him on the show.We covered a lot of ground in this episode: Bernie clarified Yin's origin story, he shared how Yin benefits him personally (and how he complements it with strength-training), as well as how he guides (even flexible students like Andrea) to discern their edge in poses. The big takeaway from the conversation? We landed on more points of agreement than points of difference. The one point of difference that remains is whether or not lengthening ligaments is a good idea. And if you'd like to research that further, check out the show notes.SHOUT-OUT TO OUR SPONSORSOhmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. See acast.com/privacy for privacy and opt-out information.

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI.  Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Jason's company works with tens of thousands of salespeople who work for major brands and helps them get smarter and make data-driven decisions.  Critical data Many people believe that sellers must be born with the skillset to succeed. We believe that anyone with a desire to sell can succeed and get the proper training. Understanding data will help tremendously.  The art of sales deals with the relationships, the conversation handling, and dealing with objections. The science of sales revolves around data and activities.  Jason recalled hearing that we've created more data in the last year than in all of mankind combined. That kind of growth is exponential. Think about how much data that represents.  So how do you mine through the data and leverage the insights contained within it? How do you make the data actionable? Leveraging data Many companies believe that consumers buy products become of promotions or rebates. Jason's company doesn't believe that's always accurate. Their response to these situations is that they'll track the data and the consumer purchase information, and they'll figure out why the consumers bought what they did.  What they found was that the promotion was the fourth reason the consumer purchased. The number one reason was “because the sales guy told me to buy it.”  The question becomes why are you so focused on the promotion when you should be focused on the key drivers to the relationship? Consider how you're educating the buyer about your product? How are they ensured that you're the trusted advisor? Purchases are a big decision, and people often buy based upon advice from others. How are you leveraging that to ensure that you provide great advice? Status quo Many of us make choices based upon the status quo. Zig Ziglar tells a story that his wife always cut the ends off of the meatloaf without really knowing why. Turns out the meatloaf was always too big for the pan she had, but no one knew that's why she did it. Zig's wife just always cut the ends off.  In sales, we often do things because that's how our company has always done it. Instead, we should look at the data and determine what is actually most effective.  Jason's company always deals in context for the data. In the case of the meatloaf, no one had context for why the ends were cut off.  Determine the context for decisions that were made in the past, then look at the hypothesis of what we should be doing in the future. Then we can execute against that and then measure it.  Executing sales incentives One of the first keys is to understand why people sell what they sell. Jason's company started by interviewing 1,500 sales reps to determine why they sell what they sell. They determined that sellers do so because of quality, because of price point, because of brand, because they've been educated, to ensure happy customers, because they want to know what's in it for them, and because they of the relationship they have with the brand.  People don't want to sell something that isn't great. They like to buy something they've heard of before, so new brands often struggle.  Creating sales incentive Focus on building data around the data you have, and building context so you can get to better decisions.  Start by understanding the customer journey and the decisions that are made throughout that journey. Then align the incentives across the journey. At the end of the day, an incentive is just a motivation tactic to get to a specific action.  Incentives might include rebates that are perceived as price discounts, sales incentives that motivate a seller to keep a specific brand top of mind, or volume incentives to drive sales into locations.  If you want to run an incentive program, don't think about the incentive. Instead, think about the customer journey and identify opportunities to use incentives to drive actions.  Customer journey Many silos exist in larger companies. Certain teams in the company understand different components of the buyer's journey. It's really important to bring all those silos together to understand the complete journey.  In the early days of incentives, many companies intentionally made rebates difficult to submit in hopes that consumers wouldn't actually send them in. But in a digital and social age, that kind of program is problematic. Brands realized that this kind of program could backfire.  Jason's company saw a huge opportunity to step in and create an unbelievable experience for the consumer. Instead of a rebate being the last touch point a brand had with its consumers, the rebate should now be the basis of the next journey they have with you.  Many organizations have people now that understand all of the customer touch points so they can actually start to map them out.  Looking back and forward Think about insights and data in terms of looking backward and looking forward. Most companies look backward on a monthly or weekly basis. Jason's goal is to encourage companies to forecast so they can start to optimize as a company.  If someone comes to us with $1 million we can help them figure out what to do with it to drive sales.  Then imagine being a salesperson who has a conversation where you're talking to your customer about what's happening in his competitors' businesses. You can demonstrate the results the competitor is getting and the things they are doing. That's unbelievable data that can help your clients make better decisions.  You make money based on what you sell, so you can leverage data to sell more so your customers sell more. Everyone makes more money. #SalesData Model the masters There's plenty of material to read about leveraging data. Attend webinars and then model the masters. Find the people who are doing this the best and then model the activity they are doing.  When Jason launched his company, he discovered that there was one seller who earned more than $1 million in sales incentives from about five or six different brands over the course of a year. The person was crushing it because he saw a huge opportunity to move traditionally brick-and-mortar sales to online selling.  Look at the people who are doing things differently. Find those who are challenging the status quo. It takes tenacity to be successful as a seller.  Understand the customer journey from beginning to end. Understand the data that happens through the journey and then figure out how to leverage that.  "Leveraging Sales Incentive Data to Increase Performance and ROI" episode resources You can connect with Jason at 360Insights.com. He and his team love to talk to people and have great conversations about sales.   If you haven't connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I'm sharing there. You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group. If you and your team are interested in learning more, we'd love to have you join us. Call (561)578-1729 to speak directly to me or one of our team members about the program. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. Audio provided by Free SFX and Bensound. 

Hypnotist Jason Linett joins Dr. Bunny to discuss hypnosis and Jason's new book “Work Smart Business”.  The catalyst for writing this book is quite an interesting story.  When Jason first decided to open his business, he was bombarded with a lot of well-meaning, albeit negative, advice like “It's going to be slow the first year”, “No one's going to come see someone who is new in business”, etc.  However, Jason jumped in & proved that it's a matter of what your belief system is! Jason now has a thriving business, teaches others how they can, too – and has hypnotized more than 250,000 people!  Tune in and learn how that was possible!! About Jason Linett: Jason Linett is an expert at helping organizations and the people within them create powerful change and sharpen their strategies. As a speaker, author, and hypnotist, Jason has put in more than fifteen years of professional study and on-the-job experience tracking how top performers in many industries achieve astounding results. His book, Work Smart Business: Lessons Learned from Hypnotizing 250,000 People and Building a Million-Dollar Brand, releases on January 27, 2019. In his informative and interactive keynote presentations, he shows people in business how top performers achieve the unthinkable… and how YOU can put the same scientific principles to work in your business and personal life. Jason Linett has been called “the guy who makes other people more successful.” He combines hypnotic success coaching, neurolinguistic programming, and a contagious sense of humor to make motivating your team (or even yourself) a memorable experience. He is an award-winning leader in the community of professional hypnotists.Jason was the recipient of the 2013 “Ormond McGill Chair” as faculty member of the year from the National Guild of Hypnotists and the 2017 “Hypnotist of the Year” from the Mid-America Hypnosis Conference.He was the keynote speaker at nearly every major North American hypnosis convention in 2017. Jason is a pioneer of education. Through the streams of his live sessions, events, and digital-access programs, Jason has hypnotized more than 250,000 people. Each day, thousands of students worldwide are interacting with his educational material including his 5-star rated program,  The Work Smart Hypnosis Podcast with Jason Linett. While building a successful business is a great goal to strive toward, Jason is most proud of his ability to do so and be at home each night with his wife and two children. Give your team the very best while you give them the time of their life. Contact Jason today at (703) 360-0534 to book Jason for your next event. Want 2 FREE chapters of Jason's book? Visit: www.worksmartbusiness.com Interested in training?  Visit: www.worksmarthypnosis.com Also visit: www.jasonlinett.com Contact Dr. Bunny Vreeland at (805) 482-8111 or E-mail: Bunny@BunnyVreeland.com Also visit:https://bunnyvreeland.org/ https://vreelandcollege.org/ https://upgradeyourlifewithdrbunny.com

Working in a family owned business, Jason earned his way up the ranks from a glass delivery driver, to the director of IT operations for the largest auto glass distributor in TOLA (Texas-Oklahoma-Louisiana-Arkansas). "I built my first computer with my dad when I was 9 years old...he taught me everything I knew" When Jason took over the IT operations, there were decentralized systems with zero failover. Outages happened frequently and cost the company an estimated $20k/hour between missed opportunities, employee wages, and other damages. Fast forward to now, Jason has managed to overhaul the entire network. Leveraging a cloud based phone system (UCaaS) from RingCentral along with SD-WAN (software-defined wide area network) from Cisco Meraki, he has built a network that simply has not gone down, period.  What do you think is most valuable skill for IT leaders? "Troubleshooting: Don't be afraid to bring on a new project and just play with it; break it, fix it, that's how you learn it," For more info about the show, visit: www.CatchCloud.com/podcast --- Send in a voice message: https://anchor.fm/dialedin/message

We follow Jason in the hours leading up to the taping of his much-anticipated special. The excitement builds as his friends and family all gather at the theater. When Jason steps onto that stage, will he have transformed his near death experience into something meaningful?

What’s the greatest gift you can give to someone else? It’s a debatable subject, but what could possibly be more valuable to someone with kidney disease than to receive a kidney from a living donor? Today’s show introduces you to an amazing person with a truly amazing story. Jason Nothdurft is a friend of mine and a true superhero. He’s a married, 32-year-old police dispatcher with a 2-year-old puppy and his first child due in April. Jason donated his kidney in 2014, and has dedicated much of his free time to advocating on behalf of kidney patients and living organ donors. The saying is true: “Not all superheroes wear capes.” Jason is a remarkable person with a spirit of compassion and sacrifice, and I’m thrilled to share his journey of being an organ donor to highlight this important cause. Learning from mistakes What did you want to be as a kid? Police dispatcher is probably not a profession that many people aspire to, and even though it’s not a glamorous job, the dispatchers are the ultimate first responders. They are the first point of contact when people need help in emergency situations. When Jason started out, he admits that he was intimidated by parts of the job and doubted his ability to respond correctly to emergencies. How did he learn? By making mistakes. His lessons to others are that there are always things to learn and ways to improve. TWEET: We all learn by making mistakes. It’s one of the best ways to improve! @j_nothdurft #chasingdreams Saying YES and NO How do you handle the age-old dilemma of when to say YES and when to say NO? For Jason, he learned that he couldn’t focus on all the things he wanted to do--and do them well. In reducing his stress levels, he chose instead to focus on 1-2 things, and even went to his boss and explained that he needed to scale back. These brave decisions can be selfish AND selfless at the same time. Mental health is not openly discussed among law enforcement, but we need to improve on this, remove the stigma, and provide resources. TWEET: We need to remove the stigma of mental health issues for those in the law enforcement field. @j_nothdurft #chasingdreams The best sacrifice Have you ever considered being a living organ donor? Jason stepped in when the stepfather of one of his best friends needed a kidney. Jason was 27 when he made the decision to be tested, along with a small group of seven friends. Jason was the one who matched, so the donation was made in 2014. Jason attributes his willingness to volunteer to growing up in a family of public servants, always learning to help and serve others in the community. To this day, Jason and the recipient remain great friends who celebrate together each January as the anniversary of the surgery rolls around. TWEET: ”Don’t give up. You’ll face roadblocks. Your dream today may not be the same dream tomorrow.” @j_nothdurft #chasingdreams ONE action for a dream chaser to take--”Don’t give up. You’ll face roadblocks. Your dream today may not be the same dream tomorrow.” For a bonus behind-the-scenes interview with Jason, visit www.aimeej21.com/patreon and become a donor.   OUTLINE OF THIS EPISODE: [:35] How Jason envisioned his life when he was young [1:50] How people are satisfied to arrive at atypical jobs [2:55] The intimidation factor of being a dispatcher [4:40] Saying YES and saying NO [7:05] The mental health of first responders [8:17] Having insight to priorities and struggles [10:15] Why we’re harder on ourselves [11:30] How you can give someone else a chance [12:30] The most selfless act of all [13:50] Deciding to donate a kidney [18:20] How Jason hesitated in his decision [19:09] Encouraging others in the cause [22:45] How Jason stayed in his “lane” [25:17] Fears and concerns [28:25] Other organs that can be donated by living donors [29:40] Common misconceptions about living donors [31:25] What Jason would like to see change in the next 5 years [33:15] What Jason would change about his decision [34:12] ONE action for a dream chaser   RESOURCES MENTIONED Jason on Faceook Jason on Twitter Jason on Instagram Jason on LinkedIn   TWEETS YOU CAN USE:  TWEET: I don’t feel like I lost anything in being a kidney donor. @j_nothdurft #chasingdreams TWEET: Being a police dispatcher was never on my career path growing up. @j_nothdurft #chasingdreams TWEET: At every level of my job, I didn’t learn anything without making a mistake first. @j_nothdurft #chasingdreams TWEET: It’s impossible to do everything as well as I want to. @j_nothdurft #chasingdreams

Jason Lucchesi joins Brian on the show today to talk about a topic that hasn’t been discussed on REI Live yet: short sales. Currently based out of Indianapolis, IN, Jason talks about how he got his start in real estate doing short sales, and how he continues to have success today. Jason and Brian talk about what a short sale is, as well as strategies for new investors.   Key Takeaways:   [1:27] Jason got into the mortgage business back in 2002 and after the market crash in 2008, he started his business full time. He started with short sales and then moved into direct assets. [4:55] When Jason first got started in real estate, he was in a tight spot financially. He created a plan that would allow him to work for himself, and through his perseverance, he closed his first deal and realized that real estate was something he could do. There was a lot of anxiety, nervousness, and fear around the transition, which many people can relate to. [10:30] If you’re listening to this podcast and you’re scared to get started, just do it! Many people focus on the education part and procrastinate on the application. There is security in working for someone, but also an element of control when you are running your own business. But you have to want it; you either have to be 100% or 0%. [13:30] When he first got started with short sales, Jason would go to the clerk’s office to see recently filed notices of default. Once he had his list, he would go door-knocking; he would present the opportunity of a short sale to help these people get back on track. [16:20] A short sale is when they negotiate with the amount to purchase a property for less than what is owed on the mortgage. Banks agree because most of the time they don’t know what they are going to do with the asset, and it becomes a negative asset. It is better for them to do a short sale than have to pay an agent and an attorney to sell the property later. [19:11] Short sales aren’t as common as they used to be, but there are still homeowners today who are facing trouble with their mortgage payments. Usually, it’s due to car payments, student loan debt, and credit cards. In some areas, the banks are more likely to hold on to the property and list it because they know it’s a hot market. [23:50] As a coach, Jason does have students that still do short sales. It’s typically not someone’s primary lead source, but you can still get deals through short sales. [25:15] For someone new to short sales, it is good to develop a relationship with the bank, because it’s already been foreclosed on but hasn’t been listed. They use a website to find local and regional banks that have those properties as assets. It is also key to work with an agent so they can do the negotiations with the homeowner. [30:38] In real estate, you have to be able to provide something for someone else. If you are a wholesaler, you can collaborate with wholesalers by going to get these short sale leads for them. You can do some of the initial leg work on the leads, and in Jason’s business, they go to the listing with their agent and they help them be strategic about an offer and the listing, etc. Your agent should be there when there is an appraisal to provide them with the information they need, as well as the purchase agreement and the current listing. [35:50] Once you’ve found a person who is behind on their mortgage and the bank’s come in to foreclose on the property, it has to be listed. From the seller, they get the listing and the sales agreement almost at the same time. It then goes back through the bank, and it is appraised. A loss mitigator from the bank then collects the packet of paperwork. The real importance of having the agent there during the appraisal is so the appraiser can focus on “as is” price rather than highest and best comps. This will help when the packet is returned to the bank. [41:30] This episode wraps up with a brief discussion of the market in Indianapolis. There’s a steady amount of growth, and it’s a high cash flow market. There is more job growth, especially downtown. Rent has increased, and most people are getting about 98.5% of the list price of their homes.   Mentioned in This Episode: Meetings Daily REIA Show REI Facebook Page Brian’s Book Watch this Episode Bauer Financial Jason’s Website

Getting a late start to a growing industry (is it still growing?) isn’t always a bad thing. When Jason decided he was not going to take another job after ten years being a stay at home dad, he decided instead to put his carpentry skills to work. As a tiny house builder. His first creation is called Tiny Terrapin. He envisioned the new owner traveling, like a turtle, with its home on its back. The tiny house movement is seeing a strange cycle these days, with events hosting lower turnouts and builders going bust. That doesn’t confront Jason. He believes he offers something unique in his attention to quality, materials and, of course, his creation.

Playing the drums since Jason Bonham was 4 years old, was there anything else that captured his attention for a bit in terms of interests? The answer is yes. Jason Bonham is heavily into motorcross and talked his love for it on episode 81 of the DOMKcast. Son of the late, great John Bonham of Led Zeppelin. Jason has talent in his genes. A working relationship with the greatest hard rock band of all time throughout his childhood. He used to call Jimmy Page and Robert Plant Uncle Jimmy and Uncle Robert. The majority of his time is soaked up by his project with Sammy Hagar called The Circle. He gave us an update on new music from those guys. Who would you put on your Mt Rushmore of Hard Rock bands? This spawned an intriguing conversation with Jason. He gave me his picks with a contingency that Led Zeppelin is already up there being the major influence for so many bands. Jason is a record guy. We dove into the experience of albums and it's different now-a-days. He gave us the rundown of his sterio system at his house which includes a Macintosh record player. You just can't replace the experience of vinyl. When Jason plays Led Zeppelin songs, does he try to give it his own flare or does he does try to emmulate his father? Hear his answer to that question and many others on episode 81 of the DOMKcast. #DOMKRocks New episodes available every Friday at 2pm on the iHeartRadio app. Listen to DOMK Friday nights at 11pm on 97.5 KMOD.

Playing the drums since Jason Bonham was 4 years old, was there anything else that captured his attention for a bit in terms of interests? The answer is yes. Jason Bonham is heavily into motorcross and talked his love for it on episode 81 of the DOMKcast. Son of the late, great John Bonham of Led Zeppelin. Jason has talent in his genes. A working relationship with the greatest hard rock band of all time throughout his childhood. He used to call Jimmy Page and Robert Plant Uncle Jimmy and Uncle Robert. The majority of his time is soaked up by his project with Sammy Hagar called The Circle. He gave us an update on new music from those guys. Who would you put on your Mt Rushmore of Hard Rock bands? This spawned an intriguing conversation with Jason. He gave me his picks with a contingency that Led Zeppelin is already up there being the major influence for so many bands. Jason is a record guy. We dove into the experience of albums and it's different now-a-days. He gave us the rundown of his sterio system at his house which includes a Macintosh record player. You just can't replace the experience of vinyl. When Jason plays Led Zeppelin songs, does he try to give it his own flare or does he does try to emmulate his father? Hear his answer to that question and many others on episode 81 of the DOMKcast. #DOMKRocks New episodes available every Friday at 2pm on the iHeartRadio app. Listen to DOMK Friday nights at 11pm on 97.5 KMOD.

The White Knuckle Podcast Powered by Ozonics Hunting WKP # 087 A PARTNERSHIP THAT PAYS OFF-CALEB AND JOSH AND A SURPRISE Josh and Caleb have been loyal WKP viewers and listeners for some time now.  When Jason heard the story of how they had applied the things that they have gleaned from all the content out there, he knew that he had to interview these guys.  As a surprised Jason invited Dan Infalt to pop on the show as a surprise.  Enjoy and GOOD LUCK OUT THERE!  It is here!!!!

"What you put on paper can be very personal and revealing...that's what art is all about. It's a way of communicating." When Jason made this innocuous statement to Betsy in Sweet Valley High #15, PROMISES, he had no idea that over 30 years later two moody Pisces artists would record a podcast bonus episode unpacking the sentence. Surprise!

Jason serves as Principal Broker and CEO of RLAH Real Estate. A seventh generation Washingtonian, Jason graduated from the George Washington University in 2000 and received his J.D. from the Columbus School of Law in 2003. Jason is admitted to both the Maryland and DC bar associations. In 2004 he joined a well-established title company where he practiced until founding RLAH Real Estate in the fall of 2012. In addition to his duties for RLAH Real Estate, Jason involves himself as much as possible with the real estate community. He moderates seminars teaches classes and serves on multiple committees for GCAAR; including his role as Chair of the Forms Committee (2017). Jason also served on the Board of Directors for GCAAR (2015-2017) and Bright MLS (2017- present). Jason is also a member of DCAR and NVAR.When Jason is not working, he enjoys time with his wife, two children, two dogs, and two horses. He is also an avid swimmer. Podcast Highlights Its a volatile time in our industry, don't fight it embrace it Introverts make great realtors To succeed you must have faith in yourself Connect with Jason LinkedIn Website Instagram facebook

This week my guest is Jason Corley, CMAA, Athletic Director for Long Branch (N.J.) Public Schools, and the 2018 Jersey Sporting News Athletic Director of the Year. When Jason took the position for his alma mater he had one overarching goal: ensure today’s Green Wave student-athletes did not make the same academic mistakes he did. Jason readily admits that he wasn’t the best student growing up. It was sports that kept him going to school and eventually motivated him to attend college. In this episode we’ll get into the details of how Jason established a rigorous academic accountability program that resulted in an increasing number of student-athletes going on to play at the college level, and eventually his becoming part of the Mayoral Transition team.https://www.spreaker.com/show/mtp-dave-briglioMore About Jason: His responsibilities at Long Branch include overseeing middle and elementary school athletics, and he has implemented a program to connect high school coaches with the younger kids. He also extends his reach statewide, serving as Divisional Vice President for the Shore Conference of High Schools, Vice President of the Shore Conference of Middle Schools, and Shore Conference Boys’ Lacrosse Tournament Director. On the national level, he sits on the NIAAA Membership Committee.In this episode you’ll hear:•How understanding Your Story as a leader helps others write a better one for themselves •What it takes to create a successful academic program for student-athletes.•Successful strategies for hiring and mentoring coaches, using social media and taking a leadership role in the community.

Watch the video podcast here. A Bit About Jason Jason and his partner Dylan Kuhn co-founded a creative agency called Vernal based in Vermont. At the time of this podcast in 2015, they had just transitioned from agency to product with the release of the plugin Postmatic. Tune in around the 5 Minute mark to find out how Jason got started with WordPress as an early adopter and grew his business.  Working With Not-For-Profit Organisations Jason's agency, Vernal, makes content managed open source websites for medium to large not for profit organisations. There’s a myth that there’s no money in the not-for-profit sector, but it isn’t true - they are like any business, but they are funded just happen to have a different tax status. Jason chose this as his niche because he wanted to find work that he believed in and was passionate about. He also found not-for-profits easier to work with because the people are generally kind, understanding, patient and sometimes used to not working in a 'not so efficient' environment. Find a Niche How do you battle the fear of missing out when you pass on projects that aren't in your niche? Jason says that they were pretty lucky and didn't often get dry spells without work. He adds that if you pass on something, it usually works out in the end anyway. Jason says one of the key factors in this was that they always made sure their customers were really happy. This then leads to a lot of referral work. It also helps to work in a niche such as not-for-profit because people tend to bounce around to different jobs within the not-for-profit arena.  So once you have those solid relationships, that person will recommend you to the next organisation. Transitioning from Client Services to the Product Space Postmatic is a plugin that enables 100% email base commenting, post notifications, and you can reply to a comment by email and it replies back to the web. It also sends emails for posts, digests, newsletters, and comments without changing your workflow. The transition happened at a time where they were taking on large projects that would last around 12-months and it felt like shaky ground. However, they didn’t want to go back to a lot of small projects either so they decided to give Postmatic a try so they could have a regular cash flow and not have to secure job after job. Tune in at the 28-minute mark to find out why they chose to develop Postmatic and how it works.  The Importance of Building Relationships When it comes to getting new client work, Jason says that they didn't do big proposals. Instead, they do phone calls and estimates. He would try to find some kind of personal connection to the potential client, which is easy when you work in a niche because people usually know each other - find out who they might know, get on the phone and sell the job that way. He has even been able to win big jobs with just a phone call! When Jason makes a phone call, most of the call is about how they’re doing, how is the family etc. Then 40% of the call will be about business. Be sincere and just talk to people like they’re humans. Bring an element of your offline life into your business and persona. Don’t try to be too professional. Be yourself. And to wrap up this informative podcast, here some of the key takeaways... Spend time offline and in nature to find your balance Know who your customers are, what makes them tick and what they’re thinking To find customers, have a good niche and do quality work in that niche and the clients will come Don't worry about competing on price. Ignore the competition, do your best work and charge a fair price that takes care of you and your employees When Jason was doing agency work they used Pipeline Deals as their CRM and really liked it Reach out to old customers when you need more work and let them know you are happy to do some work at a 20% discount[/wpecallout]

On July 9, 2017, 32-year-old Jason McGrath set out to go kayaking in Cape George, Nova Scotia. When Jason didn't return, his family reported him missing a couple days later. The RCMP found Jason's kayak later that day. It appeared that Jason had made it to shore and started unpacking his kayak but Jason was nowhere to be found. Extensive searches were conducted of the land and water but no trace of Jason has ever been found.If you have any information regarding the disappearance of Jason McGrath, please call the RCMP at 902-863-6500 or call Crimestoppers at 1-800-222-8477. If you would like to contact Jason’s family or follow his case on social media, you can find them on Facebook at Searching for Jason McGrath.This episode was sponsored by:Blue Apron- Get $30 off your first order and with free shipping by visiting BlueApron.com/Vanished.ZipRecruiter- Try Zip Recruiter for free with ZipRecruiter.com/MIA for more information.

HAPPY NEW YEAR 2018! Special guest episode with the one and only Jason TheFormula Buchanan and a special surprise appearance from his fiancée Catherine Torres. When Jason and I get together on the show expect clear cut messages and dialouge. Leveling up epsiode for the New Year and a must listen to all the ladies as Catherine gave some jewels for a lot of you to application process to. A must listen for 30 minutes. Email: mitchellreportunleashed@gmail.com Twitter: @RoryEGN Instagram:--- Support this podcast: https://anchor.fm/rory-mitchell8/support

HAPPY NEW YEAR 2018! Special guest episode with the one and only Jason TheFormula Buchanan and a special surprise appearance from his fiancée Catherine Torres. When Jason and I get together on the show expect clear cut messages and dialouge. Leveling up epsiode for the New Year and a must listen to all the ladies as Catherine gave some jewels for a lot of you to application process to. A must listen for 30 minutes. Email: mitchellreportunleashed@gmail.com Twitter: @RoryEGN Instagram: --- Support this podcast: https://anchor.fm/rory-mitchell8/support

Jason Calacanis is a venture capitalist, entrepreneur, angel investor, author, blogger and has years of perspective when it comes to investing in start ups. His new book is “Angel: How to Invest in Technology Startups–Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000”. Even if you never plan on becoming an angel investor, his book is a great look at how the modern economy works. Technology is accelerating at an ever-increasing rate and Jason argues that there are approximately 30 million jobs that will disappear in upcoming years due to advancements in technology. He wrote his book to try and help people step away from the usual way of thinking and look at where the world is moving. For example, the cheapest car you could buy today is far and above more sophisticated than the most expensive car you could have bought 20 years ago. When Jason evaluates a company, he looks at a couple things: What is in the best interest of society? And what is the best technology that we can use to get there? What is Silicon Valley like through the eyes of someone living and breathing it? Jason talks about Silicon Valley as the center of the world. There is an infectious need to look for the next $100 billion dollar idea rather than the next million dollar idea. It’s also very liberal, political and quirky. It is where the largest amount of high power tech companies derive from. What is the biggest factor in becoming a successful angel investor? Success in angel investing comes down to portfolio diversification. You need to cast a wide net, knowing you are going to have a lot of loser companies. There are massive implied odds. The upside to finding a winning company far exceeds any amount of losses you may incur. Michael relates this to the Babe Ruth effect and Jason puts his own spin on it, “Finding a winning company is more like the equivalent of a grand slam scoring 100 runs rather than just four.” In this episode of Trend Following Radio: Creating a global footprint Who is able to export their ideas around the world Silicon Valley Chinese border controls Unicorn companies Portfolio diversification Risk aversion

When Jason was living in New York, he knew the city inside out. Which 24 hour diners were the best for a 3am feed, which cafes had the best lattes. But due to rapid urbanisation, the city he once knew quickly began to change, which brought other complications along with it. Speakers: Jason Twill - Innovation Fellow in the Department of Design, Architecture and Building at the University of Technology Sydney. Producer/Presenter: Jake Morcom.

When Jason finds out the network is going to cancel the new show he calls upon his old pals to help him make something sensational. We also explore a terrible marriage.

Published: 23 Mar, 2013 FINALLY, The Godfather has blessed Da Corner with his greatness. Jason, aka @no_susquahenna barely got to talk over these dumb Asses. Doggs and Yuk talk about when Dogger found out he was going to have his first child. He went to gas stations talking to them, about suicide! And, what the hell is up with singing 80's songs, and changing the words to talk about how some guy named Steve is gay. When Jason talks, he sounds like one smooth ass nerd. So these idiots are screaming and then No_sus just comes in all pimpin! Then @DrewSample and @CleverWes drunk asses POD crashed us this time. Thanks for making this episode great you guys!! http://GetInDaCorner.com #Comedy #Podcast Un Follow everyone

Retired Phoenix Police Officer, Jason Schechterle, is here with one of the most inspiring personal stories you will ever hear. It's a miracle he survived after his patrol car was rear ended by a taxi traveling 100mph. Jason's car burst into flames trapping him inside. The incredible teams at Maricopa Integrated Health System and Arizona Burn Center saved his life. Today, Jason is a Keynote Speaker inspiring people across the country to ‘keep going' and he is the author of BURNING SHIELD. “LIFE IS 10% WHAT HAPPENS TO YOU AND 90% HOW YOU REACT TO IT”. A proud father, his youngest son just graduated 8th grade. Jason said by all accounts his son should not even be here but goes on to say, “We both have a deeper appreciation for his life. I am excited to see him go on to his next journey. He loves life, he's got a bright future.” Both Jason and his son were gifted life. They are both miracles. Recently at the Night of Hero's Event, Maricopa Health Foundation honored Jason. The event opened with a dramatic video. On March 26th, 2001, Jason's squad car was rear ended by a taxi and engulfed in flames. His life changed forever. Dr. Daniel Caruso, MD Chairman MIHS, said Jason should have died at the scene. “People do not survive when their entire head and upper body is engulfed in flame and smoke. It is physiologically impossible”. Jason Schechterle not only survived, he is a hero and an inspiration. When asked if watching this video was hard, Jason says, “It's not difficult… I am enthralled, and humbled and so appreciative of what the people on that scene did that night. They are the heroes”. When Jason listens to what the firefighters and police officers did that night, and the opportunities they gave him to live, he feels they are the true heroes. He understands that being a First Responder is a true calling. For Jason to be here today, 16 years later, is a miracle. He came through something that no one else has survived. But, on March 26th, 2001, the twist of fate was on his side. A firetruck was sitting at that intersection. Great medical teams were put in place and they acted quickly. Dr Daniel Caruso, a kind and caring burn doctor, raced to the hospital and was in shock when he saw Jason. The doctor once told Jason that he wondered if he was doing him a favor trying to save him. Jason does not have memories of that night, but he loves the stories and the human side of it. He suffered 4th degree burns. Burns that go through the muscle, through the fat, all the way to the bone. Jason was not just surrounded by fire in the accident, he was on fire. He lost his entire physical identity. “Dying would have been easy. This path (survival) was not easy”. Instead, he was left with a long and painful road. He has had more than 52 surgeries. He never once wished he was dead, but having no memory from that night he says,” passing away would have been very simple”. What he was facing was fear and pain for a lot of years. Jason always chose life. He fought hard, both physically and mentally, to have a great life for his family, and to continue to reach out and help others. “Now that I understand the full power of the human spirit. There is nothing you can't overcome with a positive attitude. The sun rises. Life goes on, and you can either be part of it or not. It is that simple.” Jason explains that when he hears people saying life sucks, he thinks to himself there is nothing like life. “You can't give up on anything, and the sun is coming up tomorrow if you want it to or not. You have to be capable to see things that are bigger than yourself”. He believes that you have to find what moves you, what inspires you. Coming out of the hospital, Jason was prescribed a low dose antidepressant, but he realized with his huge support system, he couldn't fail. So, he only took the drugs for a very short time. He wanted to feel what he was going to feel and get through it. He did not want to take a chance of becoming dependent or addicted to something that would set him back. He embraced his feelings in order to get to the other side. The future came about when he and his wife found out that they were pregnant with their third child. Jason wanted to be stronger for his children. He had a responsibility to be the best dad he could be to his three children. Looking back, the toughest parts are really the best parts. His daughter was just 7, and his son at age 3, had a hard time dealing with what happened to their dad. His son would cry and run out of room saying,” you are not my dad”. This lasted for months. But now, at 18, his oldest son has grown into a “most beautiful soul ever put on this earth”. To tell his story, Jason decided to write a book, BURNING SHIELD, a legacy for his children. He wanted his story told accurately. Now a Keynote Speaker, Jason travels around the country as he continues to be inspired by telling his story to others. He continues to inspire and help others with whatever they are going through. He says that people always want to compare their adversities. Jason goes on to say you can't. “Your adversity is your own, and it is a very big deal, no matter what it is. You cannot compare adversities”. Many people want to share their stories with him as well. In 2010, following a speech to about 700 people, a NYC firefighter came up and told him that he had been through 9/11. And he was currently going through a divorce. He wanted to let Jason know that his story changed his life. His comment was powerful. Jason was humbled. If he can just touch one person by telling his story, it is worth it. His story is not about being burned or being a cop, it is about adversity, it is about life. He speaks to all age groups, all genres. Jason recognizes the courage it takes for people to walk up to him. He finds it heartwarming. Sometimes the looks that people give him can bother him and then sometimes not. Of course, he is “human”. He says he has good days and bad days like anyone. About 18 months ago, he started traveling alone. His eyesight makes it difficult, but in true Jason style, he does not want to travel with friends as a crutch. In a picture from his book, Jason is photographed alone on the golf course. This best represents his comeback. He had to overcome his adversity by himself. Even his wife acknowledges she couldn't do it for him, he had to do it by himself. This picture represents the serenity he feels. The one thing Jason wants everyone to take away from his story is “don't let the pain of today blind you from the promise of tomorrow. Your human spirit can shine so bright. Your attitude is everything. Just don't give up.” Jason Schechterle, and everyone touched by his story, his inspiration, is forever in debt to those heroes that saved his life. The post Burning Shield – The Jason Schechterle Story appeared first on Inspired Media 360 TV - Inform | Inspire | Engage.

A few months ago our regular correspondent Jason Spear wrote in and, among other things, started a chat about fandom. This conversation became a much larger thing than we thought it would and expanded with other listeners chiming in to add their opinions to an already heated topic. When Jason realized that his off-the-cuff remarks had spawned a discussion that painted his comments in a dark light he felt the need to clarify what he meant. So, we decided to craft an entire episode around a discussion of fandom, Godzilla and just what it means to be wary of disrespectful filmgoers. This is an odd show for us as there is no single film that we talk about for the length of the episode even if we do spend a long time on SHIN GODZILLA (2016). Indeed, there is a lot of Godzilla talk (hence the title) with much love expressed for the Big G and his costars. Of course, this being a show with Rod and Troy hosting there are a number of tangents starting with general bitching about late-era Bruno Mattei films. And there are few things funnier (or sadder, really) than Jason's tales of bad luck with crappy audiences in movie theaters. But, happily, he also has many stories of his journeys to Japan and his visits to a number of cultural landmarks that only genre fans or small  children would give the first damn about! Giant Gundam suits should be stationed everywhere, in my opinion. If you want to add your voice to the conversation about what we discuss or anything else please write us at thebloodypit@gmail.com or join us over on the FaceBook page for the show. Thanks for downloading and listening.

Jason VandeBoom is  founder of ActiveCampaign, which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing. Here’s a glimpse of what you’ll learn: [0:37] Jeremy’s introduction of Jason VandeBoom, founder of ActiveCampaign.com. [0:57] What’s been the lowest point for ActiveCampaign? [2:34] What was the most painful part as far as products? [3:53] How do you disconnect from that level of stress when you go home? [5:36] The proudest moment for ActiveCampaign. [6:16] What are you most excited about in the future of ActiveCampaign? [7:16] The proudest customer experience you’ve had. [8:16] What’s the most unique type of business you work with? [9:00] Jason’s final thoughts. In this episode… For Jason VandeBoom, growing his company, ActiveCampaign, hasn’t always been easy. Like most businesses, there have been bumps on the road and times when he wasn’t sure if they could keep pushing forward. Jason shares the high and low point for ActiveCampaign, along with some useful insight into how he’s grown the business into the success it is today. What’s been the low point for ActiveCampaign? Jason discusses the low point, which came in 2008 after his honeymoon. When Jason returned from his 2-week honeymoon, things were not going well for the company. He offers insight into the cause of the problems and how they were able to move forward and overcome the issues. Jason also shares his key learnings from this low point and how he’s avoided similar problems later on. Jason goes on to discuss one of the most painful parts of facing the issues in 2008 - realizing he had people focusing on the wrong product. He shares how long it took to regain stability, as well as the toll it took on him personally. How do you disconnect from work when you go home? For Jason, disconnecting is a challenge. He shares how his family has helped him learn to disconnect and why it can be tough to do so when you’re passionate about the business. What’s been the high point for ActiveCampaign? Jason shares why the past 6 months have been the high point for the company and some of the things that have contributed to their current level of success. He also discusses what’s next for ActiveCampaign and why the customer experience is so valuable to him. In closing, Jason leaves us with some final thoughts about how you can better utilize your time with automation. Resources Mentioned on this episode www.ActiveCampaign.com

Welcome to the WP Elevation Podcast! In honor of our 100th episode we’re doing something unique: I am the interviewee. The tables have been turned and I am being interviewed by our friend and former guest of the show, Jason Resnik of Rezzz.com. When Jason joined us for his episode, episode #83, he gave my name as his suggested guest. I told him if I were to be interviewed for the WP Elevation Podcast, I’d need him to come back and do the hosting job, and he agreed. So kick back and tune in to hear Jason and I talk about how WP Elevation came to be, what I do in my free time and much more!

Hey, Gang!  I’m adding something new to the podcast, so from time to time, I’ll be bringing you interviews with outstanding sales people.  I think it’s beneficial to add different voices and different views to help you.  The first of those is an interview with today’s guest, my son, Jason Jacobus.  Jason works as a sales rep for Buckley Oil Co. in the Dallas/Ft. Worth area.  Jason is a husband, a father of two young sons and has just finished his MBA from SMU.  As a sales rep, Jason is very intentional and strategic, and I think you will benefit from his knowledge.  Let’s hear from Jason! Jason covers the following about his sales career and practices: Buckley Oil is a chemical distributor with which Jason has been employed for almost five years. Jason’s coverage area includes Texas and Oklahoma, and his contacts range from yard foremen to executives and company owners. When Jason began his career, since he wasn’t familiar with the products, he focused on building relationships, asking good questions, and vertical markets. An example of a vertical market would be to take the success in sales from one type of client, and then saturate the market with cold calls to competitors in that same market. The advantages of vertical markets are that you know where to focus time and energy, you have better understanding of your products and markets, and you gain credibility based on your clientele. Jason says he was “ignorant” in the beginning, and that turned out to his benefit.  He simply called on anyone and everyone and gained a lot of new clients. Jason loves cold-calling!  He uses his closing rate to figure how many cold calls he needs to make each day to meet his goals. Some people have great fear in cold-calling, but Jason knows the uncertainty is just “POTD”—part of the deal.  “Some clients may not see the value in my product yet, and it’s up to me to show them!” Jason, like any salesman, has to compartmentalize his time and battle to allocate it properly.  He has some great tips to share! Jason has advice for new sales reps:   Gravitate toward those who are “doing it well, and find out why they are successful.” Focus on “making the calls, and increase your volume until you see the compounding effect.” His advice for experienced sales reps is to “get back to basics.  Don’t rely on preconceived ideas and don’t think there is only one way to do it.  Widen your focus.”  Jason says that his success comes from the fact that he loves what he does, loves hard work, and loves the opportunities it creates.  You won’t want to miss this interview with Jason! Listener Question of the Week:  What if you are burned out and have lost your enthusiasm for what you’re doing?   Quote of the Week:  The only way to do great work is to love what you do.  ----Steve Jobs

In this episode of the Lions of Liberty Podcast, host Marc Clair is joined by Jason Stapleton, the host of the Jason Stapleton Program and the man behind the forthcoming LibertyOne, a brand new libertarian radio and television network dedicated to promoting individual liberty and free markets. Jason starts off by describing how he evolved from a full-blown neocon as a Marine serving in Afghanistan and Iraq into the fiery libertarian talk show host he is today. When Jason was a mercenary working for Blackwater in the Middle East, he began to realize that the mission statement in that region wa [...]

Growing up poor in Los Angeles, Jason Hartman always liked the idea of having more money. He didn’t like being poor and had to find ways to earn money. He says he started working at age 14, which taught him a lot. He says he’s learned more by DOING in life than by any other means. That’s what he talks about in this Cash Flow Diary podcast episode. He also talks about how to create long-term wealth with investment properties, which is also what his podcast is all about. But Jason wasn’t always the mega-talented real estate investor he is today. He did, however, start on this path at 16. That’s when he saw an infomercial featuring real estate guru Robert Allen, and that’s when Jason was bitten by the real estate investing bug. He thought “even he” could do this real estate thing. He was absolutely right, but it would be a couple more years before he figured out how. In fact, he can thank his mom for nudging him along, because while Jason bought Robert Allen’s book and only got through the first three chapters, his mom picked it up and read the whole thing. She also attended lots of real estate investing seminars and educated herself on the business of investing. When Jason was 18, his mother invited him along and he attended his first seminar with 9 friends. By day two of the seminar, only one friend remained. Jason stayed for the entire three-day event. He enrolled in real estate school for just $99 and earned his license. It was all signals GO from there, and at the age of 20 Jason was selling government repo properties. The short story is that doing this put $43K in his pocket in a month! This college drop-out is the most financially successful of his high school class, thanks to real estate investing. Moreover, his wealth is a direct result of his openness to being a lifelong learner. Beyond all he learned in real estate school, he also learned from his first transactions as an investor. For example, the first time he decided to become an investor – and not just sell or wholesale properties – resulted from one of his first clients coming back to him for help selling a property Jason had originally sold to him. Jason thought he’d like to keep it as a rental property. Things didn’t go as smoothly as he had hoped, but he learned a great deal in how to handle tenants. This includes how to do evictions, though he says he doesn’t have to do much of that these days. He found his sweet spot, somewhere in the middle tier of investment properties (a.k.a., “Target” properties). Jason said he couldn’t let his not-so-positive first-time-investor event hold him back. As Jason puts it, anything worth doing requires persistence, so he stuck with it… and he stuck with real estate investing. He now invests across several states in different types of properties. Even so, he chooses to rent the property in which he lives. Sound strange? There are good reasons. Learn why!

This is our first official show of 2015! We did have a bonus show yesterday... Check it out here if you haven't. This week we published a great episode with Jason Surfrapp, an entrepreneur, speaker, a just all-around awesome dude. What's great about him is how zany his ideas seem but really they are innovative and "out of the box", all credit to Jason and his uncanny ability to identify unique ideas. Creating unique ideas is just one thing. We can all do that. What makes him such an awesome guy is how he is able to come up with such unique ideas and take them into action. I Wear Your Shirt was a success only because of Jason, not just because of the idea behind it. His hard work, determination, and effort drove the business to a wild success. If you haven't heard this past Tuesday's show, you must! Learn more about his business selling “talking, walking billboards”. Here were some of the topics that we discussed in today's episode inspired by this week's guest: 1. No one retires from a job that they love There are so many men and women that are working in jobs during their senior years that are jobs that they have no passion in. That doesn't mean it has to be you or anyone else. Josh's dad is a prime example of this. Josh's dad is an accomplished retired Army Veteran that retired at the top rank of Command Sargeant Major. Currently as he waits for his pension to kick in, Josh's dad is working hard as a field technician in his 50s to make a living. You can hear more about Josh's story in the episode. 2. Most people follow the same path Ben in particular has been inspired by all the guests that have been successful in creating their own paths. Utopians, you can create your own path as well. 3. College really sucked the entrepreneur out of me Ben and Josh talk about how many colleges today do not focus enough on encouraging entrepreneurial activity and instead prepare young adults for life in corporate cultures. This is unfortunate because forging an entreprenurial path can be achieved by anyone. Josh and Ben even go as far back as talking about how grade school could incorporate some entrpreneurial lessons as well so young adults have "out of the box" mindsets when they make the big decisions they will make in their young adults lives on what professions they will hone in on. Utopian Quote of the Show If you put in part time effort you get part time results - Jason Surfrapp This quote was from this past week's episode with Jason but it was such a powerful quote, that it is today's Utopian Quote of the Show too. Another topic discussed in today's episode was taking a "social media detox". This means cutting social media out of your life completely for a set amount of time. When Jason did this, he came up with a myriad of business ideas! It could be powerful for you too. Ben would have no problem taking a "social media detox". Josh on the other hand spends a lot of time on Facebook in particular participating in business groups that have given him and his business a ton of value. This is discussed in great detail in today's show. Finally, Josh and Ben discuss each of Jason's rapid-fire tips for Utopians: 1. Take a step back and look at your life’s foundation The way Josh and Ben see this tip is to be humble, thankful, and appreciate the little things in life. 2. Understand that you are going to make mistakes and screw things up Forgive yourself when you make mistakes (which is going to happen) and take action instead of letting fears hold you back. Obstacles, like fears, are often just illusions. Keep this in mind, Utopians! 3. Be willing to do something different Think out of the box like Jason to achieve your professional goals in corporate cultures or in entrepreneurship. If you are striving for a promotion, go make suggestions, be innovative, take up responsibilities that are extra duties, stand out and BE DIFFERENT. If you are an entreprenuer, differentiate yourself from your competition by incorporating "out of the box" marketing or just by taking an idea and turning it into action, which that alone is being different than the majority of people out there that have ideas that go nowhere. Check out this show and please leave your comments below! As always, a special thank you to The Strand for our intro and outro music!

Topic - Irate Kids.  Have you ever seen a cop handle irate people?  The cop gives simple and clear directions with a “voice of authority”. He doesn't explain, console or attempt to reason with the person who's out of control.  The cop simply says, “Put your hands on the hood, sir.  Put your hands on the hood, sir”.  He's respectful and direct.  Follow his lead.  When Jason is ranting and raving, don't even think about talking with him.  He won't hear a thing. Why is that?  When people are upset, adrenalin and cortisol flood their brains and short circuits thinking.  These chemicals are designed to give you the energy and strength to run away or stand and fight.  They are not chemicals designed for thinking.  Once Jason is calm and a bit of time has passed, the follow-up “life lesson” can happen.  Help him to do two things, know how to avoid the event in the future and give him ways to handle it if it happens again.  Assure him that practice really does make perfect and he'll get better at handling life as he moves along. --- Send in a voice message: https://anchor.fm/drclaudia/message

Episode 7 featuring Jason Tarulli!  When Jason is not running front of house sound for The Black Keys, he's usually busy buzzing around town and reccording bands.  He stopped over to my house for an afternoon sesh (hence, some traffic noise during the interview), and spilled his sound guy guts to me (and you)!

In this edition of The Career 100 Podcast, Felicia Gopaul interviews Jason E. Compton, who will be sharing his story, and advice to those aspiring to become Health Care Professionals, particularly Optometrists. Learn more about this career and why this is on the list of the Top 100. When Jason was younger, he always saw himself having a career in …

Our Guest this week is Jason Fabbri of 19 Pencils. Jason is a seasoned Software Engineer and father of three from Roseville, California. After volunteering in his children's classrooms Jason realized that as hard as teachers work, they often seem to have difficulty discovering and managing web resources. Between the worn out web sites jotted on white boards and lost Post-It notes, too much time seemed to be wasted searching for the same things time and time again. There had to be a better way. Jason developed 19Pencils to provide a free, easy way for teachers to quickly search, save and share resources not just with their students but with their colleagues as well. As members of the free service save and add new resources, those resources become easily discoverable by other teachers effectively broadening a teachers PLN with other teachers from around the world. And with optional free student accounts teachers can even determine the frequency and popularity of their web resources as students access them. Over the past 16 or so years Jason has contributed to many products you may recognize such as Adobe Photoshop Elements, Adobe Photoshop Services, Adobe Creative Cloud and more. When Jason isn't thinking about how he can help to improve the lives of teachers he can be found spending time with his wife and three sons at their home near Sacramento, California." If you are wondering why the name 19Pencils?, well you'll have to tune in!

Our Guest this week is Jason Fabbri of 19 Pencils. Jason is a seasoned Software Engineer and father of three from Roseville, California. After volunteering in his children's classrooms Jason realized that as hard as teachers work, they often seem to have difficulty discovering and managing web resources. Between the worn out web sites jotted on white boards and lost Post-It notes, too much time seemed to be wasted searching for the same things time and time again. There had to be a better way. Jason developed 19Pencils to provide a free, easy way for teachers to quickly search, save and share resources not just with their students but with their colleagues as well. As members of the free service save and add new resources, those resources become easily discoverable by other teachers effectively broadening a teachers PLN with other teachers from around the world. And with optional free student accounts teachers can even determine the frequency and popularity of their web resources as students access them. Over the past 16 or so years Jason has contributed to many products you may recognize such as Adobe Photoshop Elements, Adobe Photoshop Services, Adobe Creative Cloud and more. When Jason isn't thinking about how he can help to improve the lives of teachers he can be found spending time with his wife and three sons at their home near Sacramento, California." If you are wondering why the name 19Pencils?, well you'll have to tune in!

When Jason gets out of hand, Andrew is sure to put him in his place. No one deserves to be treated the way Jason treats people. No one.

When Jason tries to save the world, he fails (obviously). But he did get some free (kind of) sandwiches. Also, Andrew thinks old people look like weathered catcher mitts.

Jason Weaver grew up in a dairy farming family in Chaumont, NY, where they had a small dairy. They worked a farm that was his great grandparents. When Jason's dad's health began to worsen the family had to sell and ended up buying his mother's parents place, near Sackets Harbor, NY, where they still had a small farm. They had about a dozen cows, some milkers and some heifers, and a horse or two. At first something started harassing their cows at night in their pasture whe