Podcasts about behavioral sciences

People are forgetful. Here's how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That's okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon's practical techniques will help you ensure your 10% message is the one your audience takes away.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:39) - Attention vs. Memory (05:15) - Novelty & Surprise (06:36) - Why Attention Isn't Enough (08:04) - The Power of Priming (09:37) - Priming in Business Communication (10:21) - Why Audiences Forget (13:32) - Smart Repetition (15:08) - The Final Three Questions (22:00) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

In this insightful podcast, Warren Ingram speaks to Ryan Murphy, Global Head of Behavioral Insights from Morningstar, on how behavioral science impacts investment decisions, especially during times of market uncertainty. Learn practical strategies to manage emotional biases, stay disciplined, and achieve long-term financial goals.TakeawaysThe Role of Behavior in Investment OutcomesInsights from Behavioral Science and Practical InterventionsDevelopments in Behavioral Finance and Tools for Better DecisionsManaging Anxiety During Global UncertaintyUnderstanding Market Cycles and Long-Term TrendsThe Importance of a Long-Term Perspective in InvestingDealing with Market Recessions and VolatilityThe Impact of Frequent Portfolio ChecksThe Role of Technology and Social Media in Investment BehaviorThe Value of a Consistent Investment StrategyRebalancing and Staying the CourseAccepting Uncertainty and Staying InvestedFind the Whitepaper from Morningstar on "How Financial Advisers Can Support Clients Through Market Volatility" here. Learn more about how Curate Investments can help you here.Send a textHave a question for Warren? Don't forget to voice note your questions through our WhatsApp chat on (+27)79 807 8162 and you could be featured in one of our episodes. Follow us on Twitter, LinkedIn and subscribe to our YouTube channel for more Financial Freedom content: @HonestMoneyPod

In this episode, Rory speaks with Sameer Munshi, America's Behavioral Science and Simulation Leader at EY, about how behavioral science and AI-powered simulation are transforming the way financial firms test ideas, understand client behavior, and make strategic decisions. Sameer shares his journey from product development at Merrill Lynch to building applied behavioral science teams at EY, where he helps organizations design experiments that improve adoption, engagement, and real-world outcomes. He explains how AI simulation can recreate synthetic populations to test messaging, pricing strategies, and client interactions before they are deployed, shifting firms from guessing what clients might do to predicting how they will actually behave. They also explore the growing gap between what people say and what they do, why traditional research methods often fall short, and how behavioral insights can help advisors communicate more effectively in a rapidly changing world. Want to know how AI simulation could help advisors test strategies before implementing them with real clients? Curious how behavioral science can help financial professionals design better conversations and decisions? Find out the answers to these questions and more in this fascinating conversation with Sameer Munshi.

In this episode, Dr. Andy Cutler talks with Dr. Robert Cotes about optimizing outcomes in early psychosis and why the first episode is a critical window for intervention. They discuss the impact of duration of untreated psychosis, recovery trajectories after a first episode, and what to measure beyond symptom reduction—including functional outcomes, cognition, and relapse risk. The conversation also highlights strategies for engaging young adults and families in coordinated specialty care, early identification of clinical high risk for psychosis, and innovations aimed at improving long-term recovery.  Robert O. Cotes, MD, is Professor of Psychiatry and Behavioral Sciences at Emory University School of Medicine and Chief of Psychiatry at Grady Health System in Atlanta. He directs the Clinical and Research Program for Psychosis at Grady, which includes Project ARROW, a coordinated specialty care program for young people with early psychosis, and a specialized clozapine clinic for treatment-resistant schizophrenia.    Andrew J. Cutler, MD, is a distinguished psychiatrist and researcher with extensive experience in clinical trials and psychopharmacology. He currently serves as the Chief Medical Officer of Neuroscience Education Institute and EMA Wellness. He is a Clinical Associate Professor of Psychiatry at SUNY Upstate Medical University in Syracuse, New York.  Save $100 on registration for 2026 NEI Spring Congress with code NEIPOD26  Register today at nei.global/spring  Never miss an episode!

Stop wasting 50% of your time in unproductive meetings and start leveraging the "Flourishing Edge." In this episode, Ashish Kothari sits down with John Betancourt, CEO of Humantelligence, to discuss how a 10-minute behavioral assessment can transform corporate culture from the bottom up. This episode is for leaders, HR innovators, and team members who are tired of miscommunication and want to unlock higher performance through science-based radical self-awareness. Discover why the future of work isn't just about AI replacing tasks, but about AI making us more human.Main Topics CoveredThe "Transformational" Meeting: How behavioral insights can redesign agendas, optimize group discussions, and ensure every voice is heard.John's Leadership Journey: Lessons from Proctor & Gamble, Wharton, and interviewing over 5,000 C-suite executives.The Three Pillars of Success: Why good judgment, managing by influence, and deep self-awareness are the ultimate markers of a great leader.The Science of "Ask Aura": A look at how Humantelligence measures behaviors, motivators, and work energizers in just 10 minutes.Culture as a Dynamic Force: Why a "one-size-fits-all" corporate culture is a myth and how sub-cultures vary by function and geography.Operationalizing Insight: How to move beyond "personality tests in a drawer" by integrating AI coaching into Slack, Teams, and Outlook.The "Mood Meter": A simple, non-tech ritual to foster compassion and psychological safety within teams.Key TakeawaysAgile Leadership: True leadership isn't about telling people what to do; it's about becoming "five different people" to meet each direct report where they are.Duality is an Asset: High-performing teams embrace the tension between opposites—being both deliberate and decisive, or conceptual and detail-oriented.The Power of Misperception: The highest level of self-awareness is understanding how you are misperceived by others and having the tools to course-correct.AI as a "Human" Enabler: AI should be used as a "vitamin" to enhance soft skills and empathy, rather than just a "painkiller" for administrative tasks.Connect with John BetancourtWebsite: HumantelligenceLinkedIn: John Betancourt (Note: Profile URL uses legal name)Tool: Explore Ask Aura

What if mastering communication in your marriage as a physician could be as transformative as learning a life-saving procedure in residency?  In this second part of a two-part conversation, Dr. Michael Myers shares insights from his extensive experience treating physician couples, emphasizing the value of professional help in facilitating communication during protected times like retreats or dates. He illustrates how a third party can help rephrase defensive or hierarchical language, common in medicine's decisive environment, into softer, more effective expressions, such as turning "you're stubborn" into "I feel you're digging in your heels," to foster understanding without offense.  Dr. Myers discusses dynamics when the physician is female, noting women's multifaceted identities beyond medicine and potential role reversals where husbands manage home life, but warns of conflicts arising from feelings of being taken for granted or loneliness. He highlights red flags like unexplained drinking or affairs, urging early articulation of issues to prevent escalation, and notes that most couples recover from affairs by entering a "new normal" with professional guidance.  For same-sex couples, he addresses communication stereotypes: avoidance in male pairs or overthinking in female ones, while stressing commonalities in all relationships. In dual-physician marriages, intellectualization may dominate, but reviewing arrangements like part-time work during child-rearing years and supporting paternity leave promotes respect and balance. Parting tips include finding uninterrupted time, transitioning from work mode, taking risks by being vulnerable about insecurities, and converting individual therapy into couples work to avoid exclusion.  Three Actionable Takeaways: Seek professional facilitation for tough conversations: Use a therapist to rephrase defensive language and ensure both partners feel heard, preventing escalation into arguments or name-calling. Regularly review relationship dynamics: Check in on sacrifices like relocations or part-time work, honoring promises and expressing appreciation to avoid resentment or feelings of being sidelined. Take communication risks during protected time: Be vulnerable about insecurities or feelings, such as loneliness, to deepen connection, and avoid defaulting to safe topics, use this safe space to address meaningful issues. About the Show: Succeed In Medicine covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school! About the Guest: Dr. Michael F. Myers is a professor of clinical psychiatry and recent past vice president of education and director of training in the Department of Psychiatry and Behavioral Sciences at SUNY Downstate Health Sciences University in Brooklyn. He's a specialist in physician health and the author of many books, including "Physicians with Lived Experience: How Their Stories Offer Clinical Guidance" and "Doctors' Marriages: A Look at the Problems and Their Solutions." He lectures widely on stresses in medical training, burnout, moral injury, depression, substance use, PTSD, marital discord, and reducing stigma in medicine. Connect with Dr. Michael Myers: Website: https://www.michaelfmyers.com About the Host: Dr. Bradley Block – Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT, with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts Succeed In Medicine podcast, focusing on personal and professional development for physicians Want to be a guest? Email Brad at brad@physiciansguidetodoctoring.com  or visit www.physiciansguidetodoctoring.com to learn more! Socials: @physiciansguidetodoctoring on Facebook @physicianguidetodoctoring on YouTube @physiciansguide on Instagram and Twitter   This medical podcast is your physician mentor to fill the gaps in your medical education. We cover physician soft skills, charting, interpersonal skills, doctor finance, doctor mental health, medical decisions, physician parenting, physician executive skills, navigating your doctor career, and medical professional development. This is critical CME for physicians, but without the credits (yet). A proud founding member of the Doctor Podcast Network!Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let's grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why beliefs can either cap our potential or push us toward possibility.What you believe about yourself could be holding you back. Fortunately, Nir Eyal says beliefs aren't truths — and you can choose new ones.Eyal is a former lecturer at Stanford Graduate School of Business and the Stanford d.school, a celebrated author, and a renowned expert on human behavior and potential. His latest book, Beyond Belief, reveals how limiting beliefs — like “I'm a bad communicator” — quietly shape what we see, feel, and do. “A belief doesn't have to be true” to limit our potential, he says. But the same holds in reverse: a belief doesn't have to be true to expand who and what we can become. “Beliefs are tools, not truths. It just has to be useful.”In this episode of Think Fast, Talk Smart, Eyal and host Matt Abrahams explore how to identify the beliefs that hold us back — and how to replace them with ones that propel us forward. From keeping a belief journal to practicing perspective-shifting “turnarounds,” Eyal offers practical tips for rewriting the stories we tell ourselves and becoming the people we want to be.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Nir EyalNir's Book: Beyond Belief104. How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)115. Rethinks: How We Set and Achieve Goals  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:45) - The Power of Attention (04:30) - The Hook Model & Surprise (06:55) - Structure vs. Novelty (08:50) - Identity & Limiting Beliefs (11:52) - Beliefs Vs. Facts (15:17) - The Four-Question Test (21:20) - The Final Three Questions (24:31) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Why do some ideas stick, spread, and persuade, while others are ignored almost instantly? The answer has less to do with logic than most leaders think. Human decisions are shaped by behavioral science, psychology, and how our brains process stories, framing, and experiences.In this episode of The Good Leadership Podcast, Charles Good sits down with Nancy Harhut, author of Using Behavioral Science in Marketing, to explore the hidden psychological forces that shape attention, memory, influence, and decision-making.You'll discover why stories are dramatically more memorable than facts, what the invention of Post-it Notes teaches about reframing failure, and how remarkable experiences—like the Magic Castle Hotel's “popsicle hotline” or the famous Grand Hyatt Kauai Resort and Spa teddy bear story—create powerful word-of-mouth and brand loyalty.Nancy also explains how labels shape behavior, framing shifts perception, curiosity drives engagement, and choice architecture quietly nudges decisions. If you're a leader, marketer, entrepreneur, or communicator who wants your ideas to stick, persuade, and drive action, this conversation is packed with insights you can use immediately.Chapters00:00 The Importance of Storytelling in Marketing02:30 Creating Memorable Experiences through Unique Offerings08:03 Institutionalizing Service Stories for Brand Identity10:12 The Impact of Labeling on Customer Behavior12:34 Framing Value Propositions Effectively15:31 Harnessing Temporal Landmarks in Marketing18:11 Overcoming Present Focus Bias20:22 The Power of Information Gaps22:42 Navigating Choice Architecture24:45 Conquering Status Quo Bias27:09 The Impact of Language in Marketing32:07 Using Metaphors and Similes Effectively33:52 Leveraging the Consistency Principle36:08 Key Insights and Takeaways

Ever heard an alcohol ad that tells you to “please drink responsibly”? Or a gambling ad that warns, "when the fun stops, stop”? Or been urged to reduce your carbon footprint?     The message is basically the same: These products and activities have risks. But mitigating them, well, that's on you. How did we get this idea that it's our personal responsibility to make a dent in big problems like climate change—and not the job of the government to impose regulations? That's the focus of the new book It's on You. Host Flora Lichtman talks with behavioral scientist and It's on You coauthor Nick Chater, about how he and his colleagues played a role in shaping a narrative of individual responsibility, and how to change it.  Guest: Dr. Nick Chater is a professor of behavioural science at Warwick University and coauthor of It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems. Transcripts for each episode are available within 1-3 days at sciencefriday.com. Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

Joseph Sherlock, Assistant Professor of Behavioral Science and Public Policy at King's College London, joined the podcast to discuss the state of behavioral science in government. He talked about what is behavioral science and examples of how it has been applied in the public sector. Then he shared how the field is evolving and the importance of running experiments in your organization. Host: Toney Thompson

For many of us, this coming weekend marks the start of Daylight Saving Time, when we “spring forward” and move our clocks ahead by an hour. While the extra evening daylight can be one of the joys of the summer months, the time change has been known to disrupt our sleep.  Last year we sat down with neurobiologist Jamie Zeitzer, a leading expert on sleep, to talk about practical strategies for getting a better night's rest. As we approach this transition, it's the perfect time to revisit that conversation. We hope you'll add this episode to your podcast queue and give it another listen this weekend. Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu. Episode Reference Links: Stanford Profile: Jamie Zeitzer Connect With Us: Episode Transcripts >>> The Future of Everything Website Connect with Russ >>> Threads / Bluesky / Mastodon Connect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / Facebook Chapters: (00:00:00) Introduction Russ Altman introduces guest Jamie Zeitzer, professor of psychiatry and behavioral sciences at Stanford University. (00:02:01) Understanding Circadian Rhythms How the biological clock regulates sleep and other body functions. (00:03:45) The Mystery of Sleep's Purpose What is still unknown about the fundamental need for sleep. (00:04:49) Light & the Circadian Clock The impact light exposure has on the body's internal sleep timing. (00:07:02) Day & Night Light Contrast The importance of creating a light-dark contrast for healthy rhythms. (00:10:06) Phones, Screens, & the Blue Light Whether blue light from screen use affects sleep quality. (00:12:37) Defining & Diagnosing Sleep Problems How stress and over-focus on sleep quality worsen insomnia. (00:14:50) Sleep Anxiety & Wearables The psychological downsides of sleep data from tracking devices. (00:16:03) CBT-I & Rethinking Insomnia Mentally reframing sleep with cognitive behavioral therapy for insomnia (00:19:50) Desynchronized Sleep Patterns Studying student sleep patterns to separate circadian vs. sleep effects. (00:22:37) Shift Work & Circadian Misalignment The difficulty of re-aligning circadian clocks in rotating shifts. (00:25:14) Effectiveness of Sleep Medications The various drugs used to promote sleep and their pros and cons. (00:28:34) Circadian “Sleep Cliff” & Melatonin The brain's “wake zone” before sleep and the limited effects of melatonin. (00:31:41) Do's & Don'ts for Better Sleep Advice for those who want to improve their sleep quality. (00:33:44) Alcohol and Caffeine Effects How metabolism influences the effects of alcohol and caffeine on sleep. (00:36:13) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode Rosy Boa interviews dance psychology science communicator and West Coast swing teacher Clara Deiters about applying psychology to dance. They discuss how dance differs from other movement activities through artistic expression, and how dancers can balance self-expression with external validation by recognizing multiple reasons for dancing beyond judges' approval. Clara suggests coping with post-competition disappointment by setting specific, measurable goals and evaluating them afterward to regain control in unpredictable competition settings like Jack and Jill. They cover the “glitter crash” after festivals, explaining it as a drop below baseline following high endorphin, oxytocin, and dopamine levels, and recommend gentle movement and light socializing. Clara shares implementation intentions/habit stacking for fitting short dance practice into daily transitions, and offers stepwise strategies to build improvisation comfort. They also address cautious science communication around claims about dance and depression, and mention research on synchrony increasing pain threshold as a proxy for endorphin release.Follow Clara: https://www.instagram.com/clara.deiters.wcsTry a sample class: https://mailchi.mp/slinkthroughstrength.com/free-pole-flow-class Are you a pole nerd interested in trying out online pole classes with Slink Through Strength? We'd love to have you! Use the code “podcast” for 10% off the Intro Pack and try out all of our unique online pole classes: https://app.acuityscheduling.com/catalog/25a67bd1/?productId=1828315&clearCart=true Chapters:00:00 Welcome and Teaser00:30 Membership and Free Class01:24 Meet Clara Dieters02:52 Dance as Art and Sport05:48 Validation and Belonging08:23 Post Competition Tools11:53 Glitter Crash Explained14:44 Habits When Life Is Hard17:49 Improv Confidence Building23:08 Dance and Depression Claims25:30 Science Communication Challenges28:09 Synchrony and Endorphins29:56 One Big Takeaway31:29 Where to Find Clara32:23 Final Wrap UpCitations:Prudente, T. P., Mezaiko, E., Silveira, E. A., & Nogueira, T. E. (2024). Effect of dancing interventions on depression and anxiety symptoms in older adults: a systematic review and meta-analysis. Behavioral Sciences, 14(1), 43.Tarr, B., Launay, J., & Dunbar, R. I. M. (2016). Silent disco: Dancing in synchrony leads to elevated pain thresholds and social closeness. Evolution and Human Behavior, 37(5), 343–349. https://doi.org/10.1016/j.evolhumbehav.2016.02.004Teixeira-Machado, L., Arida, R. M., & de Jesus Mari, J. (2019). Dance for neuroplasticity: A descriptive systematic review. Neuroscience & Biobehavioral Reviews, 96, 232-240.Mansfield, L., Kay, T., Meads, C., Grigsby-Duffy, L., Lane, J., John, A., ... & Victor, C. (2018). Sport and dance interventions for healthy young people (15–24 years) to promote subjective well-being: a systematic review. BMJ open, 8(7), e020959.McKenzie K, Bowes R, Murray K (2021) Effects of dance on mood and potential of dance as a mental health intervention. Mental Health Practice. doi: 10.7748/mhp.2021.e1522

In this episode we are delighted to interview Peter Gerstle. He's the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson's loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.Peter joined Collinson in 2013 to add his expertise from a 25-year international career in eCommerce, product, and loyalty management across a wide range of travel companies, including InterContinental Hotels Group and easyJet, for which he launched several significant revenue streams such as Speedy Boarding and the first-ever airline paid loyalty program, easyJet Plus!. He advises clients globally on designing and optimizing loyalty programs and is a leading thinker on paid-for loyalty strategies.In this episode, Peter shares his insights the loyalty industry, how behavioral science and AI are changing things at Collinson and in the industry and innovations and new ideas that loyalty marketers everywhere should be thinking about.Hosted by Charlie Hills Show Notes :1) Peter Gerstle.2)Collinson Group3) Thinking Fast and Slow - Book Recommendation4) Atomic Habits - Book Recommendation5) The Hard Thing About Hard Things - Book Recommendation6) The Loyalty Effect - Book Recommendation

Struggling to balance a demanding medical career with a healthy marriage? It might be more common than you think. In this part one of two eye-opening episode of Succeed In Medicine podcast host Dr. Bradley Block interviews Dr. Michael F. Myers, as they delve into frequent issues in physician marriages, including communication gaps, workaholism, and using work as an escape from home tensions. Dr. Myers shares insights on recognizing when overwork crosses into avoidance, the impact of poor role models from past generations, and practical ways to transition from work mode to family presence. Key discussions include protecting couple time amid busy schedules, handling defensiveness in conversations, and fostering intentional dates or "grown-up time" away from kids. They also touch on generational shifts in medicine, where younger physicians prioritize life balance over endless dedication, and the importance of transparency about personal costs of overwork. Dr. Myers emphasizes treating marital communication as a skill to master, like medical training, and highlights resources like retreats for enrichment. Whether you're a physician navigating marital discord or supporting a partner in medicine, this episode offers compassionate guidance to prevent burnout at home, strengthen relationships, and model healthy dynamics for kids, setting the stage for part two next week. Three Actionable Takeaways: Protect Couple Time Intentionally: Schedule uninterrupted "grown-up time" daily e.g., 30 minutes post-work with no distractions like TV or phones, or bi-weekly dates even low-cost walks; train kids to respect boundaries to rebuild connection beyond co-parenting, reducing feelings of drifting apart. Create a Work-to-Home Transition Ritual: Build in buffer time after shifts, whether a commute unwind, quick run, or quiet moment to shift from decisiveness at work to presence at home; recognize when exhaustion is temporary and communicate needs to avoid guilt or resentment. Listen Without Defensiveness: When a spouse flags overwork or avoidance, pause and reflect instead of rationalizing; treat communication as a learnable skill like medicine, seeking resources like marital retreats or therapy to address root issues before they escalate to fights or disconnection. About the Show: Succeed In Medicine covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school! About the Guest: Dr. Michael F. Myers is a professor of clinical psychiatry and recent past vice president of education and director of training in the Department of Psychiatry and Behavioral Sciences at SUNY Downstate Health Sciences University in Brooklyn. He's a specialist in physician health and the author of many books, including "Physicians with Lived Experience: How Their Stories Offer Clinical Guidance" and "Doctors' Marriages: A Look at the Problems and Their Solutions." He lectures widely on stresses in medical training, burnout, moral injury, depression, substance use, PTSD, marital discord, and reducing stigma in medicine. Connect with Dr. Michael Myers: Website: https://www.michaelfmyers.com About the Host: Dr. Bradley Block – Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT, with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts Succeed In Medicine podcast, focusing on personal and professional development for physicians Want to be a guest? Email Brad at brad@physiciansguidetodoctoring.com  or visit www.physiciansguidetodoctoring.com to learn more! Socials: @physiciansguidetodoctoring on Facebook @physicianguidetodoctoring on YouTube @physiciansguide on Instagram and Twitter This medical podcast is your physician mentor to fill the gaps in your medical education. We cover physician soft skills, charting, interpersonal skills, doctor finance, doctor mental health, medical decisions, physician parenting, physician executive skills, navigating your doctor career, and medical professional development. This is critical CME for physicians, but without the credits (yet). A proud founding member of the Doctor Podcast Network!Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let's grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with agency owner and behavioral science expert Nancy Harhut to unlock the hidden forces behind human decision-making—and how they impact your agency's marketing success. Drawing on her years of experience and her deep dive into the psychology of persuasion, Nancy brings a fresh perspective on why people do what they do—and how marketers can ethically harness those instincts to drive action.  In this episode, Nancy breaks down the fundamentals of behavioral science, emphasizing the powerful shortcuts our brains take when making decisions. Together, Drew and Nancy explore concepts like autonomy bias, social proof, and left-digit pricing, providing practical strategies for agencies to leverage these psychological triggers in everything from copywriting to pricing models. Whether it's using testimonials the right way, framing choices to nudge conversions, or tapping into the subtle cues that build trust, Nancy's real-world examples and research-backed tips are sure to spark new ideas.  They also tackle the big question of technology's role in the age of AI—exploring how artificial intelligence can support (but not replace) the human art of persuasion. Plus, they discuss how behavioral science applies across both B2B and B2C spaces, and offer actionable advice for getting clients on board with a more psychologically informed approach to marketing.  If you're ready to move beyond generic messaging and start connecting with your audience on a deeper, more instinctive level, this episode is a must-listen. By the end, you'll have a toolkit of proven tactics you can apply to your agency's work immediately—boosting engagement, persuasion, and results for both you and your clients. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Defining behavioral science and its impact on marketing   The role of decision-making shortcuts in human behavior Leveraging autonomy bias and providing choices to increase engagement Harnessing the power (and pitfalls) of social proof and testimonials Overcoming buying barriers by identifying "why-not" reasons Applying behavioral science tactics to pricing and perception Using reasoned explanations ("because") to boost compliance and sales

In this episode of The Behavioral View, Nissa Van Etten, Olivia Teal, Elizabeth Barajas, and Yagnesh Vadgama discuss the evolution of outcomes-based care within applied behavior analysis (ABA). Drawing from extensive experience in both clinical practice and payer systems, Vadgama outlines the differences between traditional fee-for-service models and outcomes-based care frameworks. The panel explores how standardized assessments, aggregate data analysis, and empirically supported dosing recommendations can create greater alignment between providers and payers while maintaining individualized clinical decision-making. The discussion addresses administrative burden, prior authorization processes, value-based payment arrangements, caregiver involvement, social determinants of health, and interdisciplinary collaboration. Emphasis is placed on transparency, data-driven decision making, and protecting the integrity of behavior analytic practice while demonstrating measurable outcomes at both the individual and population levels. This course provides practical insight into how outcomes-based care models may shape the future of ABA service delivery. To earn CEUs for listening, click here, log in or sign up, pay the CEU fee, + take the attendance verification quiz to generate your certificate! Don't forget to subscribe and follow and leave us a rating and review. Show Notes:   References  Frazier, T. W., Youngstrom, E. A., Speer, L., Embacher, R., Law, P., Constantino, J., Findling, R. L., Hardan, A. Y., & Eng, C. (2014). Validation of proposed DSM-5 criteria for autism spectrum disorder. Journal of the American Academy of Child & Adolescent Psychiatry, 53(1), 28–40. https://doi.org/10.1016/j.jaac.2013.10.012  Frazier, T. W., Klingemier, E. W., Beukemann, M., Speer, L., Markowitz, L., Parikh, S., & Strauss, M. S. (2021). Development and validation of the Autism Impact Measure (AIM). Journal of Autism and Developmental Disorders, 51, 3407–3421. https://doi.org/10.1007/s10803-020-04795-1  Smith, P. C., Sagan, A., Siciliani, L., & Figueras, J. (2023). Building on value-based health care: Towards a health system perspective. Health Policy, 138, 104918. https://doi.org/10.1016/j.healthpol.2023.104918    AI.Measures Scientific Support   Ferguson, E. F., Frazier, T. W., Hardan, A. Y., & Uljarević, M. (2025). Challenging behavior domains in individuals with neurodevelopmental genetic syndromes: The role of psychological features. American Journal of Medical Genetics Part B: Neuropsychiatric Genetics, 0(1), 1-12      Frazier, T. W., Huba, K., Frazier, A. R., Womack, R. A., Youngstrom, E. A., Chetcuti, L., Hardan, A. Y., & Uljarevic, M. (2025). Maximizing accurate detection of divergence from normative expectation in behavioral intervention outcome assessment. Research in Autism, 126, 202646.      Frazier, T. W., Youngstrom, E. A., Frazier, A. R., & Uljarevic, M. (2025). A critical appraisal of the measurement of adaptive social communication behaviors in the behavioral intervention context. Behavioral Sciences, 15(6), 722      Frazier, T.W., Helton, M., Akouri, C., Chetcuti, L., Uljarevic, M. (2025) Identifying Reliable Change In Outcome Assessments for Behavioral Intervention. Behavioral Interventions.      Frazier, T. W., Dimitropoulos, A., Abbeduto, L., Armstrong-Brine, M., Kralovic, S., Shih, A., Hardan, A. Y., Youngstrom, E. A., Uljarevic, M., Verbal Beginnings, T. (2024). Psychometric evaluation of the Autism Symptom Dimensions Questionnaire. Developmental Medicine and Child Neurology.      Frazier, T. W., Busch, R. M., Klaas, P., Lachlan, K., Jeste, S., Kolevzon, A., Loth, E., Harris, J., Speer, L., Pepper, T., Anthony, K., Graglia, J. M., Delagrammatikas, C., Bedrosian-Sermone, S., Beekhuyzen, J., Smith-Hicks, C., Sahin, M., Eng, C., Hardan, A. Y., & Uljarevic, M. (2023). Development of informant-report neurobehavioral survey scales for PTEN hamartoma tumor syndrome and related neurodevelopmental genetic syndromes. Am J Med Genet A, 191(7), 1741-1757. https://doi.org/10.1002/ajmg.a.63195      Frazier, T. W., Crowley, E., Shih, A., Vasudevan, V., Karpur, A., Uljarevic, M., & Cai, R. Y. (2022). Associations between executive functioning, challenging behavior, and quality of life in children and adolescents with and without neurodevelopmental conditions. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.1022700      Frazier, T. W., Dimitropoulos, A., Abbeduto, L., Armstrong-Brine, M., Kralovic, S., Shih, A., Hardan, A. Y., Youngstrom, E. A., Uljarevic, M., & Quadrant Biosciences - As You Are Team. (2023). The Autism Symptom Dimensions Questionnaire: Development and psychometric evaluation of a new, open-source measure of autism symptomatology. Developmental Medicine and Child Neurology. https://doi.org/10.1111/dmcn.15497      Frazier, T. W., Dimitropoulos, A., Abbeduto, L., Armstrong-Brine, M., Kralovic, S., Shih, A., Hardan, A. Y., Youngstrom, E. A., Uljarevic, M., Womack, R., Wolf, D., Chappell, N., & Verbal Beginnings Team. (2024). Psychometric Evaluation of the Autism Symptom Dimensions Questionnaire (ASDQ). Developmental Medicine and Child Neurology.      Frazier, T. W., Hyland, A. C., Markowitz, L. A., Speer, L. L., & Diekroger, E. A. (2020). Psychometric evaluation of the revised child and family quality of life questionnaire (CFQL-2). Research in Autism Spectrum Disorders, 70. https://doi.org/https://doi.org/10.1016/j.rasd.2019.101474      Frazier, T. W., Khaliq, I., Scullin, K., Uljarevic, M., Shih, A., & Karpur, A. (2022). Development and psychometric evaluation of the open-source challenging behavior scale. Journal of Autism and Developmental Disabilities. https://doi.org/https://doi.org/10.1007/s10803-022-05750-5      Frazier, T. W., Krishna, J., Klingemier, E., Beukemann, M., Nawabit, R., & Ibrahim, S. (2017). A Randomized, Crossover Trial of a Novel Sound-to-Sleep Mattress Technology in Children with Autism and Sleep Difficulties. J Clin Sleep Med, 13(1), 95-104. https://doi.org/10.5664/jcsm.6398      Frazier, T. W., Busch, R. M., Klass, P., Crowley, E., Lachlan, K., Jeste, S., Kolevzon, A., Loth, E., Harris, J., Pepper, T., Anthony, K., Graglia, J. M., Helde, K., Delagrammatikas, C., Bedrosian-Sermone, S., Smith-Hicks, C., Sahin, M., Eng, C., Hardan, A. Y., . . . Uljarevic, M. (2024). Quantifying Neurobehavioral Profiles across Neurodevelopmental Genetic Syndromes and Idiopathic Neurodevelopmental Disorders. Developmental Medicine and Child Neurology. https://doi.org/https://doi.org/10.1111/dmcn.16112      Uljarevic, M., Cai, R. Y., Hardan, A. Y., & Frazier, T. W. (2022). Development and validation of the Executive Functioning Scale. Front Psychiatry, 13, 1078211. https://doi.org/10.3389/fpsyt.2022.1078211      Uljarevic, M., Spackman, E. K., Cai, R. Y., Paszek, K. J., Hardan, A. Y., & Frazier, T. W. (2022). Daily living skills scale: Development and preliminary validation.   Frazier, T. W., Helton, M., Akouri, C., Chetcuti, L., & Uljarevic, M. (2025). Identifying reliable change in outcome assessments for behavioral interventions. Behavioral Interventions, 40, e70007. https://doi.org/https://doi.org/10.1002/bin.70007    Resources  CentralReach. (n.d.). AI Measures (AIM). https://centralreach.com 

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅

Ever heard of cognitive dissonance? That thing a psychology lecturer might have explained to you once upon a time, likely using the same UFO cult example everyone else uses. Well, a new paper by Thomas Kelly suggests that the UFO cult example might have been ever so slightly oversold.Kelly's archival work suggests that the researchers didn't just observe the cult as reported. Instead, they infiltrated it, faked supernatural experiences, assumed quasi-leadership roles, and then wrote up the results as if the group had spontaneously doubled down on their failed prophecy, which they had not. Because the leader recanted, and the group fell apart shortly after the failed prophecy. Minor details.Matt and Chris discuss this paper, a 2024 multilab replication, and some other papers by Kelly, considering the ever-reliable tendency of researchers to find exactly what they are looking for.It's cognitive dissonance all the way down, folks.The full episode is available to Patreon subscribers (1 hour, 10 minutes).Join us at: https://www.patreon.com/DecodingTheGurusDecoding Academia 34: When Prophecy Fails Debunked?00:00 Introduction02:04 Cognitive Dissonance Theory06:41 Classic lab evidence: effort justification & the ‘severe initiation' study08:33 When Prophecy Fails: The Original Account10:54 The debunking: archival evidence, misconduct claims, and ethical red flags20:22 Replication reality check: multi-lab results and ‘strong vs weak' dissonance31:40 Beyond one case: survivorship bias, failed prophecies, and early Christianity parallels35:51 Christianity as Historical Anomaly or Cognitive Dissonance Exemplar?41:48 Thomas Kelly: Interesting biosafety takes and a possible Christian lens45:43 The importance of seeking for disconfirming evidence50:23 Conspiracy-theory dynamics & narrative elaboration56:30 Classical Psychological Theories and Personal Motivations01:03:07 Steps that can be taken to reduce biases01:05:01 Stay tentative, check evidence, and don't pick sides too fast01:06:30 A lesson from Scott Alexander!SourcesAcademic Papers and BooksFestinger, L. (1957). A theory of cognitive dissonance. Stanford University Press.Festinger, L., Riecken, H. W., & Schachter, S. (1956). When prophecy fails. University of Minnesota Press.Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203–210. https://doi.org/10.1037/h0041593 (The original induced-compliance/$1/$20 study)Kelly, T. (2026). Debunking "When Prophecy Fails." Journal of the History of the Behavioral Sciences, 62(1), e70043. https://doi.org/10.1002/jhbs.70043Kelly, T. (2025). Failed prophecies are fatal. International Journal for the Study of New Religions, 14(1), 48–71. https://doi.org/10.1558/ijsnr.33085Aronson, E., & Mills, J. (1959). The effect of severity of initiation on...

In this episode Andrea Samadi revisits Season 15's foundation with Dr. Bruce Perry to explore how safety, regulation, and patterned experience shape the brain's capacity to learn and create. We examine why potential must be activated through repetition, rhythm, and low-threat environments, and how trauma, stress, or dysregulation block learning. Takeaways include practical steps for educators, parents, and leaders: prioritize nervous-system safety before instruction, use micro-repetition to build skills, and employ storytelling to make scientific ideas stick. This episode anchors Phase 1 of the season: regulation, rhythm, repetition, and relational safety as the prerequisites for sustainable performance and lasting change. This week, Episode 385—based on our review of Episode 168 recorded in October 2021—we explore: ✔ 1. Genetic Potential vs. Developed Capacity We are born with extraordinary biological potential. But experience determines which neural systems become functional. The brain builds what it repeatedly uses. ✔ 2. The Brain Is Use-Dependent Language, emotional regulation, leadership skills, motor precision— all are wired through patterned, rhythmic repetition. ✔ 3. Trauma, Regulation & Learning A dysregulated nervous system cannot efficiently learn. Safety, rhythm, and relational connection come before strategy. ✔ 4. “What Happened to You?” vs. “What's Wrong with You?” Shifting from judgment to curiosity changes how we approach: Children Students Teams Ourselves ✔ 5. Early Experience Shapes Long-Term Expression Developmental inputs—especially patterned, early ones— determine which capacities are strengthened. ✔ 6. Repetition Builds Confidence Confidence is not a personality trait. It is neural circuitry built through structured repetition in safe environments. ✔ 7. Story Makes Science Stick From Dr. Perry's experience writing with Oprah: You can't tell everybody everything you know. Impact comes from: One core idea Wrapped in story Delivered with restraint ✔ 8. Information Overload Weakens Learning Depth > Volume Clarity > Density Retention > Impressive Data ✔ 9. Regulation Comes Before Motivation Before goals. Before performance. Before achievement. The nervous system must feel safe. ✔ 10. Season 15's Foundational Question Is the nervous system safe enough to learn? Welcome back to Season 15 of the Neuroscience Meets Social and Emotional Learning Podcast. I'm Andrea Samadi, and here we bridge the science behind social and emotional learning, emotional intelligence, and practical neuroscience—so we can create measurable improvements in well-being, achievement, productivity, and results. When we launched this podcast seven years ago, it was driven by a question I had never been taught to ask— not in school, not in business, and not in life: If results matter—and they matter now more than ever—how exactly are we using our brain to make these results happen? Most of us were taught what to do. Very few of us were taught how to think under pressure, how to regulate emotion, how to sustain motivation, or even how to produce consistent results without burning out. That question led me into a deep exploration of the mind–brain–results connection—and how neuroscience applies to everyday decisions, conversations, and performance. That's why this podcast exists. Each week, we bring you leading experts to break down complex science and translate it into practical strategies you can apply immediately. If you've been with us through Season 14, you may have felt something shift. That season wasn't about collecting ideas. It was about integrating these ideas into our daily life, as we launched our review of past episodes. Across conversations on neuroscience, social and emotional learning, sleep, stress, exercise, nutrition, and mindset frameworks—we heard from voices like Bob Proctor, José Silva, Dr. Church, Dr. John Medina, and others—one thing became clear: These aren't separate tools that we are covering in each episode. They're parts of one operating system. When the brain, body, and emotions are aligned, performance stops feeling forced—and starts to feel sustainable. Season 14 showed us what alignment looks like in real life. We looked at goals and mental direction, rewiring the brain, future-ready learning and leadership, self-leadership, which ALL led us to inner alignment. And now we move into Season 15 that is about understanding how that alignment is built—so we can build it ourselves, using predictable, science-backed principles. Because alignment doesn't happen all at once. It happens by using a sequence. And when we understand the order of that sequence — we can replicate it. By repeating this sequence over and over again, until magically (or predictably) we notice our results have changed. So Season 15 we've organized as a review roadmap, where each episode explores one foundational brain system—and each phase builds on the one before it. Season 15 Roadmap: Phase 1 — Regulation & Safety Phase 2 — Neurochemistry & Motivation Phase 3 — Movement, Learning & Cognition Phase 4 — Perception, Emotion & Social Intelligence Phase 5 — Integration, Insight & Meaning PHASE 1: REGULATION & SAFETY Staples: Sleep + Stress Regulation Core Question: Is the nervous system safe enough to learn? Anchor Episodes Episode 384 — Baland Jalal How learning begins: curiosity, sleep, imagination, creativity Bruce Perry “What happened to you?” — trauma, rhythm, relational safety Sui Wong Autonomic balance, lifestyle medicine, brain resilience Rohan Dixit HRV, real-time self-regulation, nervous system literacy Last week we began with Phase One: Regulation and Safety as we revisited Dr. Baland Jalal's interview from June 2022. EP 384 — Dr. Baland Jalal[i] Dr. Baland Jalal This episode sits at the foundation of Season 15. Dr. Baland Jalal is a Harvard neuroscientist whose work explores how sleep, imagination, and curiosity shape the brain's capacity to learn and create. What stood out to me then — and even more now — is that learning doesn't begin with effort. It begins when the brain is rested, regulated, and free to explore possibility. This conversation reminds us that creativity isn't added later — it's built into the brain when conditions are right. It's here we remember that before learning can happen, before curiosity can emerge, before motivation or growth is possible— the brain must feel safe. And what better place to begin with safety and the brain, than with Dr. Bruce Perry, who we met October of 2021 on EP 168.[ii] EP 385 — Dr. Bruce Perry Dr. Bruce Perry (Episode 168 – October 2021) Dr. Bruce Perry, Senior Fellow of the Child Trauma Academy in Houston, Texas, and Adjunct Professor of Psychiatry and Behavioral Sciences at the Feinberg School of Medicine in Chicago, joined the podcast to help us better understand how traumatic experiences shape the developing brain. At the time, I was deeply concerned about the generational impact of the COVID-19 pandemic. In one of Dr. Perry's trainings, he referenced research conducted after Hurricane Katrina in 2005, which showed that families exposed to prolonged stress experienced increased rates of substance abuse — not only in those directly affected, but in the next generation as well. As I began hearing reports of rising depression, anxiety, and substance use during the pandemic, I wondered: What could we do now to reduce the long-term neurological and emotional impact on our children, our schools, and future generations? Dr. Perry agreed to come on the show to share insights from his work and to discuss his book, co-authored with Oprah Winfrey: What Happened to You: Conversations on Trauma, Resilience and Healing.[iii] Dr. Bruce Perry challenges one of the most common questions we ask in education, leadership, and parenting. Instead of asking, “What's wrong with you?” he asks, “What happened to you?” In this conversation, we explored how early experiences shape the brain, how trauma disrupts regulation, and why healing begins with rhythm, safety, and connection. You can find a link to our full interview in the resource section in the show notes. This episode anchors Season 15 by reminding us: a dysregulated brain cannot learn — no matter how good the strategy. Let's go to our first clip with Dr. Bruce Perry, and look deeper at how we are all born with potential, but our experience builds the rest.

Hosts' note: We're re-airing this 2022 episode with Dr. Jon Allen, one of our earliest, because it is such a good companion to last month's episode on therapeutic relationships. For those who want a deeper dive into the dynamic of building trust with patients and its role in the therapeutic process, this is worth a listen, whether it's your first hearing or a return to the discussion. Thank you!The analysis of the patient is an expected part of therapy, but clinicians may forget that this dynamic creates an equal analysis of the doctor by the patient. Rather than a process of therapy, the two-way street of trust is an ideal outcome of a relationship between patient and clinician that must be nourished. Some argue that this is, by far, the most important fundamental element in a successful therapeutic approach. On this episode of Mind Dive podcast, Dr. Jon Allen brings attention to the functions of trust in a therapeutic relationship, noting something often neglected in psychotherapy literature. Dr. Allen, author of Trusting in Psychotherapy, previously served for 40 years as a senior staff psychologist at The Menninger Clinic, and currently holds a position as a clinical professor in the Department of Psychiatry and Behavioral Sciences at Baylor College of Medicine. Dive into this episode alongside hosts Dr. Kerry Horrell and Dr. Bob Boland as they explore how clinicians can better nurture therapeutic relationships built on trust to support the overall quality of mental health care for their patients.“Think about the quality of the relationship as the fundamental, impactful aspect of psychotherapy,” said Dr. Allen, “Trust is not a common factor that's been studied, but I think of trust as the superordinate common factor.” Follow The Menninger Clinic on Twitter, Facebook, Instagram and LinkedIn to stay up to date on new Mind Dive episodes. To submit a topic for discussion, email podcast@menninger.edu. If you are a new or regular listener, please leave us a review on your favorite listening platform! Visit The Menninger Clinic website to learn more about The Menninger Clinic's research and leadership role in mental health.

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Here's a question for you that may at first seem trivial, but is actually profound: Why do our minds drift? If you have ever dabbled in mindfulness or meditation, you know this mind wandering has an almost gravitational pull. In fact, researchers now think we spend as much as 50 percent of our waking time in this state, which cognitive scientists have dubbed the brain's “default mode.”Today's guest is Vinod Menon. He's a giant in the field of cognitive science who played a central role in defining the brain “default mode network” back in 2003. In our conversation, he argues our tendency to daydream may be at the core of our self-identities, our creativity – and also many of our most troubling psychiatric disorders, from Alzheimer's to ADHD.Vinod Menon is Rachel L. and Walter F. Nichols, MD., Professor of Psychiatry & Behavioral Science at Stanford Medicine, and an affiliate of the Wu Tsai Neurosciences Institute.Learn MoreMenon's "Stanford Cognitive & Systems Neuroscience Laboratory"Stanford Medicine study identifies distinct brain organization patterns in women and men (Stanford Medicine, 2024)Children with autism have broad memory difficulties, Stanford Medicine-led study finds (Stanford Medicine, 2023)Interactions between attention-grabbing brain networks weak in ADHD (Stanford Medicine, 2015)Send us a text!Thanks for listening! If you're enjoying our show, please take a moment to give us a review on your podcast app of choice and share this episode with your friends. That's how we grow as a show and bring the stories of the frontiers of neuroscience to a wider audience. We want to hear from your neurons! Email us at at neuronspodcast@stanford.edu Learn more about the Wu Tsai Neurosciences Institute at Stanford and follow us on Twitter, Facebook, and LinkedIn.

In this episode, we start our mini-series on behavioral science for social good. This time, we're discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire. 

What if the secret to building world-class brands isn't about outsmarting your customers, but understanding the hidden biases that drive their decisions? In this episode of World's Greatest Business Thinkers, host Nick Hague is joined by behavioural scientist and author of three bestsellers,  Richard Shotton, to unpack why the world's most successful brands win by working with human nature, not against it. Drawing on examples from Five Guys, Snickers, Guinness, Amazon Prime, and more, Richard explains how cognitive biases like the gold dilution effect, charm pricing, and the pratfall effect quietly shape everyday decisions. The conversation reveals how humour builds credibility, why focus often beats choice, and how small design or pricing tweaks can unlock disproportionate growth.  What You Will Learn: How to leverage the Gold Dilution Effect to strengthen your brand positioning  Why humor is your most credible marketing tool How to create trigger moments that convert intention into action  The power of leaning into perceived flaws through the Pratfall Effect  How to break unfavorable price comparisons through design differentiation  Why revealing product improvements secretly outperforms marketing claims  How charm pricing (prices ending in 9) compounds customer decisions at scale  Why focus on unchanging human nature, not fleeting trends  How to think in terms of habit formation, not loyalty, when facing low switching costs   If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.   Richard Shotton Bio: Richard Shotton is the founder of Astroten and a leading expert in applying behavioural science to marketing. He advises brands including Google, Mondelez, BrewDog, and Santander through consultancy, copywriting, and training. Richard is the bestselling author of The Choice Factory, winner of the 2019 Business Book Award, and The Illusion of Choice. His latest book, Hacking the Human Mind, is scheduled for release in September. He is an honorary IPA fellow and co-hosts Behavioral Science for Brands with Michael Aaron Flicker on the podcast.   Quotes: "If you have one really strong argument, adding on slightly suboptimal arguments tends to dilute it, and tends to weaken people's belief. So the point here is that because it's a reasonable assumption in life that those who specialize become better, people take that rule of thumb and then they apply it even when it isn't relevant." "As a species, we have evolved to rationalize that deep, considered thought and most decisions, like which burger joint to go to, most decisions are made in a quick snap, reflexive way. And the way that we make those super quick decisions is to use what psychologists call rules of thumb or heuristics. And what's interesting for us as marketers is that those rules of thumb are prone to biases." "Humor is something that you can demonstrate in an ad rather than just claim. And demonstrations are always more powerful than claims. Only someone who has the genuine skills actually does it, so a viewer will always give greater credibility to a demonstration than a vague claim." "Motivation or appeal is a necessary but not sufficient condition for behavior change. What you need to do is combine appeal with a clear trigger moment. Creating this trigger moment converts vague desire into action and essentially acts as a catalyst."   Episode Resources: Richard Shotton on LinkedIn Astroten Website  Nick Hague on LinkedIn World's Greatest Business Thinkers on Apple Podcasts World's Greatest Business Thinkers on Spotify World's Greatest Business Thinkers on YouTube

What if the most powerful breakthroughs in reversing chronic disease had less to do with new drugs—and everything to do with understanding human behavior? Type 2 diabetes is widely treated as a lifelong, progressive condition. But what if that assumption is wrong? In today's episode, we explore how reclaiming personal agency, supported by behavioral science and AI-driven personalization, can fundamentally reshape how you age—because age is just a number, but how you age is a choice. Type 2 diabetes is one of the most common chronic diseases associated with aging, yet conventional care often focuses on escalating medications rather than addressing the root metabolic problem. Many people are told decline is inevitable—even as complications multiply and quality of life diminishes. In this episode, we challenge that model. You'll learn why most healthcare solutions fail, how behavior—not willpower—is the missing link, and how personalized, AI-supported care can help people reverse diabetes rather than manage it indefinitely. Today's guest brings a radically different lens—one that integrates behavioral science, medicine, and human empathy to restore health and agency. John Oberg is a human behavior strategist, healthcare innovator, and CEO of Precina Health. He holds a Doctorate in Social Work from the University of Southern California and an MBA focused on technology and public policy. John with his medical partner, leads one of the most compelling programs in metabolic health today, reporting diabetes reversal success rates as high as 98% by combining behavioral science, AI-driven personalization, and food-as-medicine.  Episode Timeline: 00:00 — Why behavior, not drugs, may hold the key to reversing chronic disease 03:00 — Rethinking Type 2 diabetes, aging, and why the conventional care model often fails 05:30 — John Oberg's path from behavior science to diabetes reversal innovation 08:30 — Transactional vs relational healthcare and why empathy changes outcomes 12:30 — The five-phase Precina Health protocol and managing treatment burden 18:00 — Small personalized changes versus radical lifestyle shifts—what really works 23:30 — How AI supports personalized care without replacing human connection 31:00 — One actionable step listeners can take today to reclaim health agency   Call to Action: Download your Checklist to Mind and Memory Boosting Strategies  Connect with Dr. Gillian Lockitch at askdrgill@gmail.com  to request a phone conversation or zoom call   Join the Growing Older Living Younger Facebook Community here  Share the Growing Older Living Younger podcast link for anyone you care about and invite them to subscribe   Connect with John Oberg and Precina Health https://www.linkedin.com/in/johnoberg/ http://johnoberg.com/  

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Stories from a Giant and Gadfly Discover the Protest Music of RainFall!-- like "The Antidepressant Blues!" Today, we are delighted to spend some time with a dear friend and highly esteemed colleague, Dr. David Antonuccio. David is a retired Clinical Psychologist and Professor Emeritus in the Dept. of Psychiatry and Behavioral Sciences at the University of Nevada, Reno, School of Medicine. In addition to his academic work, David had his own clinical practice for 40 years. He has published over 100 academic articles and multiple books, primarily on the treatment of depression, anxiety, or smoking cessation. Since his retirement from practice in 2020, he has been making music as part of a duo called RainFall, with his musical partner Michael Pierce. Their music can be found on Spotify, Apple music, and Soundcloud, among other streaming services. I first became familiar with David when a colleague recommended his article entitled: "Psychotherapy versus medication for depression: challenging the conventional wisdom with data," which was published in Professional Psychology: Research and Practice way back in 1995. The article blew my socks off. In the first place, he had come to the many of the same conclusions I had come to, that antidepressants had few "real" effects above and beyond their placebo effects. However, he also had incredible insights into some of the problems and loopholes with drug company research studies on antidepressants, so I tried to get as many colleagues and students as possible to read that article. Here is the article link Although I had never met David, he became my hero. One day, while I was giving one of my two-day CBT workshops in Nevada, I was singing his praises and urging participants to read that classic article, but, unexpectedly, some people started chuckling. At a break, I asked someone why people had been laughing. They said, "Didn't you know that David Antonuccio is here attending this workshop? He was out visiting the bathroom when you were singing his praises, so he didn't hear you!" And that's how we met! I couldn't believe my good fortune in meeting this brilliant and humble man in person. And to my good fortune, we became good friends right off the bat and eventually did a lot of fun professional work together, like our exciting conference challenging the chemical imbalance theory of depression which we called the Rumble in Reno. I was also proud to be included as a co-author in a popular article with David and William Danton reviewing the brilliant work of Irving Kirsch. Kirsch had re-analyzed all the data on antidepressants in the FDA archives and concluded that the chemicals called "antidepressants" had few, if any, clinically significant effects above and beyond their placebo effects. In that paper, we also emphasized the ongoing power struggle between the needs of science and the needs of marketing. Science is devoted to discovering and reporting the truth, based on research, regardless of where it leads, while marketing, sadly, is ultimately loyal to the bottom line, even if deception is required. Here is the link to our article: And here is the full reference: Antonuccio, D. O., Burns, D., & Danton, W. G. (2002). Antidepressants: A Triumph of Marketing over Science? Prevention and Treatment, 5, Article 25. Web link: http://journals.apa.org/prevention/volume5/toc-jul15-02.htm I was sad when David retired from his clinical, teaching, and research career a number of years ago in order to spend more time on creating and recording music because, a passion he'd put on the shelf during the most active years of his career. I felt we'd lost an important and courageous leader in the behavioral sciences, and felt an emptiness, like an important pioneer was suddenly missing. The following link provides a highly readable brief overview of David's career focus and interests. I was thrilled to learn just recently that David has partly resumed his role as gadfly of the behavioral sciences, rejoining the fight for science, ethics and for truth, regardless of where that leads or whose feathers are ruffled. And now, we sit down together to reminisce about his personal life and experiences with many of the greats in our field, like Dr. David Healey, Irving Kirsch, and others who have also stood up for the truth, based on their research, in spite of intense opposition from the establishment. And, today David also brings us his music, with his colleague, Michael Pierce, RainFall. Some of his music has psychiatric / psychological themes, like his "Antidepressant Blues," Some of David's music has humanistic and political themes. He said: Here's a song we just released yesterday that i will assume would not be relevant to the podcast. It is called Final Embrace and was inspired by a heart-breaking international wire photo of a Salvadoran immigrant father hugging his daughter, both deceased, in the rio grande in 2019. Here's the link to the original news story. David's two-man group, RainFall, wrote and recorded the original acoustic version of this song in 2020. He explains: We decided to record a more dynamic updated version of the song with some electric guitar chords, electric bass, and drums. We are calling it "Final Embrace Electric". The story is still heart-breaking, and it still makes me cry to sing it. Here is a link to the new version of the song, And here are the heart-breaking lyrics: Final Embrace Electric (For Oscar and Valeria) By RainFall (David Antonuccio and Michael Pierce) I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm sorry for your wife What were you supposed to do? Stay home and watch your family die? Or take a chance at freedom Reach for the sky Some say you should have known better They say that you are a criminal But they don't know your fear, your pain, your hunger For them it's the principle Some say we were here first It's not our problem Despite your dire thirst We're full, no more asylum Let's ask them what they would do If their family were faced with danger If they're honest, they'd take the chance Hope for kindness from a stranger You tried to get in the front door But it was slammed closed So you swam the deadly current Despite the perilous flow You never lost your grip Though the river was not crossable Only another parent can know How that is even possible Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace I'm sorry I couldn't help you I'm sorry you lost your life You took a deadly risk I'm so sorry for your wife Everyone can tell you loved your daughter Even in that place You never let her go It was your final embrace Your final embrace It was your final embrace It was your final embrace   Thank you for joining us today. Stayed tuned for Part 2 of the David Antonuccio interview next week! David, Rhonda, and David

Keith Humphreys is the Esther Ting Memorial Professor in the Department of Psychiatry and Behavioral Sciences at Stanford University. His research addresses addictive disorders and the translation of science into public policy.  In addition to over 400 scientific publications, he has written extensively for outlets like The Washington Post and The Atlantic.Dr. Humphreys' public policy work includes testimonies to U.S. House and Senate Committees, to the Canadian and U.K. parliaments, and in many state legislatures. He served on the White House Commission on Drug-Free Communities during the Bush Administration and as Senior Policy Advisor in the White House Office of National Drug Control Policy under President Obama. He created and co-directs the Stanford Network on Addiction Policy, which brings scientists and policy makers together to improve public policies regarding addictive substances. To recognize his service to addiction-related scholarship and policy, Queen Elizabeth II made him an Honorary Officer in the Order of the British Empire in 2022.Dr. Keith Humphreys' WebsiteSupport the show

Here it is! My first ever live History Fix episode! This live show was recorded at College of the Albemarle in Manteo, North Carolina on January 28th. Thank you from the bottom of my heart to each person who braved freezing temperatures to see this show live. For all the rest, here is the recording. I do recommend watching the video version of this one as there are lots of great visuals to go along with it. That can be found on either YouTube or Patreon. Without further ado, I present to you the history of writing (which is really the history of history when you think about it!) Click here to support Dare County Libraries! Support the show! Join the Patreon (patreon.com/historyfixpodcast)Buy some merchBuy Me a CoffeeVenmo @Shea-LaFountaineSources: The Written World by Martin PuchnerThe Alphabet Versus the Goddess by Leonard ShlainScottish Book Trust "International Women's Day: the Fight to Read and Write"International Encyclopedia of Social and Behavioral Sciences "The Evolution of Writing" by James WrightBritish Museum "Who was Ashurbanipal?"Harvard Magazine "Murasaki Shikibu"Shoot me a message! Support the show

Visit our website BeautifulIllusions.org for a complete set of show notes and links to almost everything discussed in this episode Selected References: 4:37 - See more on Daniel Kahneman, “The Father of Behavioral Science,” at The Decision Lab 6:31 - Seven and a Half Lessons About the Brain by Lisa Feldman Barrett 6:44 - In his book, The Happiness Hypothesis, psychologist Jonathan Haidt characterizes the human mind as a partnership between separate but connected entities using the metaphor of the rider and the elephant - the rider represents all that is conscious and is the director of actions and executor of thought and long term goals, while the elephant represents all that is automatic, and often acts independently of conscious thought. 8:10 - Listen to Beautiful Illusions Episode 12 - A New Enlightenment: The Age of Cognitivism from March, 2021 9:19 - Philosophize This! 17:19 - The Myth of Sisyphus by Albert Camus 21:43 - Listen to Mindscape Episode 340 - Rebecca Newberger Goldstein on What Matters and Why It Matters 28:40 - See “Each Shuffle of a Deck of Cards is Probably Unique in History” This episode was recorded in January 2026 The “Beautiful Illusions Theme” was performed by Darron Vigliotti (guitar) and Joseph Vigliotti (drums), and was written and recorded by Darron Vigliotti

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

January 29, 2026 ~ Chris Renwick, Lloyd Jackson, and Jamie Edmonds discuss new research with Yvonne Brehmer, Professor of Social and Behavioral Sciences and Developmental Psychology. Grandparent childcare may boost brain health. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode covers:A science-backed reframe of sugar, explaining why not all sugars are created equal and how beneficial long-chain carbohydrates like oligosaccharides and polysaccharides differ from added sugars. It explores emerging research on how these compounds may support immune health, inflammation balance, and cognitive function, while also addressing common nutrition myths and the confusion surrounding supplements. The conversation wraps with practical, grounded principles to help listeners make clearer, more confident choices about nutrition and overall wellness.Dr. Lewis is past full-time and current Voluntary Associate Professor in the Department of Psychiatry and Behavioral Sciences at the University of Miami Miller School of Medicine and the Founder and President of Dr Lewis Nutrition™.  While Dr. Lewis still maintains an academic affiliation, he chose to leave a full-time research career to pursue his true passion of helping people achieve health through nutrition, dietary supplements, and exercise. His research in brain health and immune function was key in the creation of Daily Brain Care, but afterward, he chose to shift into business where the opportunity to reach a larger audience is greater.Dr. Lewis Nutrition™ is the vehicle through which Dr. Lewis leverages his many years of personal and professional work to spread a message of health that is so desperately needed, particularly for those who are afflicted with an all-too-common chronic disease, e.g., neurodegeneration, immune dysfunction, or cardiac and metabolic disorder.Links mentioned during this episode:Website: https://drlewisnutrition.com/LYONSInstagram: https://www.instagram.com/drlewisnutritionFree Initial Consultation with Dr. Megan: https://p.bttr.to/3a9lfYk Lyons' Share Instagram: www.instagram.com/thelyonsshareJoin Megan's newsletter: www.thelyonsshare.org/newsletter

In this episode, Dr. Nicolas Garel joins the podcast to discuss findings from his new article in the September/October issue of the Journal of Addiction Medicine titled Increased Risks of Major Cardiac Adverse Events in Stimulant Use Disorder as Compared With Other Substance Use Disorders: A Propensity-score Matching Cohort Study. Dr. Nicolas Garel is a psychiatrist and clinician-scientist at the Centre Hospitalier de l'Université de Montréal (CHUM). He is an assistant professor in the Department of Psychiatry at the Université de Montréal and adjunct professor in the Department of Psychiatry and Behavioral Sciences at Stanford University. Dr. Garel completed his medical degree at the Université de Montréal, followed by his psychiatry residency and clinician-scientist fellowship at McGill University, and later pursued advanced training in research and addiction medicine at Stanford University. His research program focuses on innovative interventions for treatment-resistant mood disorders and substance use disorders.   Article Link: Increased Risks of Major Cardiac Adverse Events in Stimulant Use Disorder as Compared With Other Substance Use Disorders: A Propensity-score Matching Cohort Study  

In this conversation, Charles Good and Nancy Harhut delve into the intricate relationship between leadership, marketing, and behavioral science. They explore how understanding decision-making shortcuts, the power of emotion, and principles like loss aversion and the endowment effect can significantly enhance marketing strategies. The discussion emphasizes the importance of ethical marketing practices, the role of social proof, and how leveraging scarcity and exclusivity can drive customer engagement and conversion.TAKEAWAYSMost performance problems don't show up as learning problems.Leading with emotion accelerates action.People make decisions for emotional reasons and justify them later.Loss aversion outperforms promised gains in marketing.We value things more when we think of them as ours.Scarcity and exclusivity can create urgency in marketing.Giving first without strings attached fosters reciprocity.Social proof influences decision-making significantly.Specificity in testimonials enhances credibility.Authenticity in marketing is more effective than perfection.Chapters00:00 Understanding Marketing Blind Spots01:47 The Power of Behavioral Science in Marketing02:14 High-Cost Mistakes in Marketing04:06 Quick Wins with Behavioral Science05:15 The Role of Emotion in Decision Making 08:52 Leveraging Loss Aversion12:09 The Endowment Effect and Customer Ownership15:31 Scarcity and Exclusivity in Marketing21:21 The Principle of Reciprocity23:39 The Power of Reciprocity in Business25:05 Leveraging Social Proof for Credibility26:40 The Role of Peer Influence in Decision Making29:13 Authenticity in Social Proof and Reviews31:33 The Importance of Storytelling in Marketing33:47 Key Insights and TakeawaysNewsletter: https://charlesgood.substack.com/LinkedIn: https://www.linkedin.com/in/charlesagood/

Sarah Smith, Qualitative Specialist and Global Behavioral Science Strategy Lead at Oracle Life Sciences, is focused on the critical role of behavioral science in improving recruitment and retention in clinical trials.  Oracle Life Sciences is working to address historical underrepresentation in clinical trials by combining behavioral insights with integrated technologies to identify at-risk populations and understand barriers to participation. Using nudges to encourage trial participation, conducting decentralized trials, and applying AI to reshape patient engagement are strong tools for building trust and improving accessibility. Sarah explains, "Behavioral science is about understanding behavior. It draws from a number of disciplines like psychology, anthropology, and behavioral economics. But what it tells us is that people aren't rational. They don't always do the things that we expect them to do. So if we want to engage people, if we want to engage them properly, if we want to ensure that all the things we do are equitable and have an equal playing field, then we need to really understand why people do the things they do and to try and help us make sense of that in a way that encompasses everybody."   "We see treatment and technology advancing, but there are many communities that aren't part of that still, that are underrepresented. Factors like gender, ethnicity, culture, conditions that carry a stigma, socioeconomic issues, and geographic limitations - all of these things can limit the opportunity, ability, and willingness of individuals to participate in clinical trials. And that means the impact of those trials is less generalizable because those people are not represented. They're just simply not there. So the treatment that is aimed at these people is not measured in those groups. Oracle is working to address this by combining a deeper understanding of behavior with integrated technology to try to close this gap in representation to give more inclusive patient-centered care that unifies clinical, behavioral, and safety data across settings. To give a more holistic view, to give more coordinated care, to identify risks earlier, to identify patients that perhaps just need a bit more attention - a more personalized engagement."   #OracleLifeSciences #lifesciences #ClinicalResearch #PatientCentricity #PatientEngagement #ClinicalTrials #Healthliteracy #BehavioralScience #HealthEquity #AI #Healthcare #Diversity #Inclusion #MedicalResearch #Innovation Oracle.com/life-sciences  Download the transcript here  

Sarah Smith, Qualitative Specialist and Global Behavioral Science Strategy Lead at Oracle Life Sciences, is focused on the critical role of behavioral science in improving recruitment and retention in clinical trials.  Oracle Life Sciences is working to address historical underrepresentation in clinical trials by combining behavioral insights with integrated technologies to identify at-risk populations and understand barriers to participation. Using nudges to encourage trial participation, conducting decentralized trials, and applying AI to reshape patient engagement are strong tools for building trust and improving accessibility. Sarah explains, "Behavioral science is about understanding behavior. It draws from a number of disciplines like psychology, anthropology, and behavioral economics. But what it tells us is that people aren't rational. They don't always do the things that we expect them to do. So if we want to engage people, if we want to engage them properly, if we want to ensure that all the things we do are equitable and have an equal playing field, then we need to really understand why people do the things they do and to try and help us make sense of that in a way that encompasses everybody."   "We see treatment and technology advancing, but there are many communities that aren't part of that still, that are underrepresented. Factors like gender, ethnicity, culture, conditions that carry a stigma, socioeconomic issues, and geographic limitations - all of these things can limit the opportunity, ability, and willingness of individuals to participate in clinical trials. And that means the impact of those trials is less generalizable because those people are not represented. They're just simply not there. So the treatment that is aimed at these people is not measured in those groups. Oracle is working to address this by combining a deeper understanding of behavior with integrated technology to try to close this gap in representation to give more inclusive patient-centered care that unifies clinical, behavioral, and safety data across settings. To give a more holistic view, to give more coordinated care, to identify risks earlier, to identify patients that perhaps just need a bit more attention - a more personalized engagement."   #OracleLifeSciences #lifesciences #ClinicalResearch #PatientCentricity #PatientEngagement #ClinicalTrials #Healthliteracy #BehavioralScience #HealthEquity #AI #Healthcare #Diversity #Inclusion #MedicalResearch #Innovation Oracle.com/life-sciences  Listen to the podcast here  

As 2026 gets underway we know that many take time around this new beginning to improve not only their physical, but also their mental health. With that in mind, we're rerunning an episode with Leanne Williams on the future of depression care. Leanne is an expert on clinical depression and is working on new ways to more precisely diagnose depression in order to develop more effective treatment. For anyone who has suffered from depression or knows someone who has, it's an episode that provides hope for what's on the horizon. We hope you'll take another listen and also share this episode with anyone who you think may benefit from the conversation. Episode Reference Links:Stanford Profile: Leanne WilliamsConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Leanne Williams, a professor of Psychiatry and Behavioral Science at Stanford University.(00:01:43) What Is Depression?Distinguishing clinical depression from everyday sadness.(00:03:31) Current Depression Treatment ChallengesThe trial-and-error of traditional depression treatments and their timelines.(00:06:16) Brain Mapping and Circuit DysfunctionsAdvanced imaging techniques and their role in understanding depression.(00:09:03) Diagnosing with Brain ImagingHow brain imaging can complement traditional diagnostic methods in psychiatry.(00:10:22) Depression BiotypesIdentifying six distinct biotypes of depression through brain imaging.(00:12:31) Cognitive Features of DepressionHow cognitive impairment plays a major role in certain depression biotypes.(00:14:11) Matching Treatments to BiotypesFinding appropriate treatments sooner using brain-based diagnostics.(00:15:38) Expanding Treatment OptionsPersonalizing therapies and improving treatment outcomes based on biotypes.(00:19:03) AI in Depression TreatmentUsing AI to refine biotypes and predict treatment outcomes with greater accuracy.(00:22:15) Psychedelics in Depression TreatmentThe potential for psychedelic drugs to target specific biotypes of depression.(00:23:46) Expanding the Biotypes FrameworkIntegrating multimodal approaches into the biotype framework.(00:27:29) Reducing Stigma in DepressionHow showing patients their brain imaging results reduces self-blame and stigma.(00:29:38) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Psychologist and stress expert Elissa Epel leads us in a gentle, science-backed practice to calm our nervous systems and meet uncertainty with greater ease and acceptance.We want to hear from you! Take our quick 5-minute survey to tell us what you love, what you want more of, and how we can make the show even more inspiring and useful. Everyone who completes the survey can enter a drawing to win a copy of The Science of Happiness Workbook: 10 Practices for a Meaningful Life. Click the survey link in the show notes wherever you're listening, or go directly to: https://tinyurl.com/happyhappysurvey. Thank you for helping us make the podcast even better!How To Do This Practice: Settle in: Find a quiet, comfortable place to sit. Close your eyes or soften your gaze, and begin breathing in through your nose with long, slow exhales through pursed lips. Scan your body: Gently move your attention from the top of your head down to your toes, noticing areas of tension with a kind, curious awareness. Breathe into tension: Wherever you feel tightness, breathe into that area and soften it with each exhale, allowing your nervous system to relax just a little more. Notice uncertainty: Turn your attention to your thoughts and feelings. Ask yourself what feels uncertain right now, and name any emotions that arise without trying to change them. Ask yourself: What is on my mind right now? Am I thinking about the past, the future, or am I right here in the present?” What do I feel most uncertain about right now? What expectations might I be holding? Am I striving to control something? What feelings do I have right now? Release control: Notice where you may be holding expectations or trying to control the future, and gently practice letting go, reminding yourself that uncertainty is part of life. Rest in the present: Lean back, relax your shoulders, and focus on the safety and ease of this moment, repeating a phrase like “Things are exactly as they are right now.” Scroll down for a transcription of this episode.Today's Happiness Break Guide:ELISSA EPEL, PH.D, is a Professor and Vice Chair in the Department of Psychiatry & Behavioral Sciences, at University of California, San Francisco.Learn more about Elissa Epel here: https://www.elissaepel.com/Related Happiness Break episodes:Loving Kindness Meditation: https://tinyurl.com/2kr4fjz5Embodying Resilience: https://tinyurl.com/46383mhxA Meditation for When You Feel Uneasy: https://tinyurl.com/4utrkyh5Follow us on Instagram: @ScienceOfHappinessPodWe'd love to hear about your experience with this practice! Share your thoughts at happinesspod@berkeley.edu or use the hashtag #happinesspod.Find us on Apple Podcasts: https://tinyurl.com/2p9h5aapHelp us share Happiness Break! Leave a 5-star review and share this link: https://tinyurl.com/2p9h5aapTranscription: https://tinyurl.com/2x4pe95j

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Dr. Josh Eloge, Associate Director for the Woman's Board Treatment Research Center, Assistant Professor of Psychiatry and Behavioral Sciences at the Rush University Medical Center, and Founder of Connected Neuroscience has a focus on treatment-resistant depression which is defined as depression that is not relieved by at least two first-line medications. Research has identified that TRD is associated with hyperactivity in a specific brain region, shifting attention from a chemical view of depression to a neurobiological one.  Research on deep-brain stimulation and implantable technology is demonstrating neuromodulation and reductions in hyperactivity. Josh explains, "So depression, kind of a low mood, is something that is universally experienced, right? It's part of the human condition to a certain extent. However, when a low mood persists for most of the time and is accompanied by problems with being able to enjoy things, disruptions in sleep, appetite, or even thoughts about life not being worth living, one might be experiencing something called a major depressive episode, part of a major depressive disorder. And this is a specific psychiatric disorder that requires attention. Frankly, there are poor outcomes associated with this. About one in five Americans will experience a major depressive episode at some time in their life, so it's a little bit more common than people might think, and there are some effective treatments. So in my work, both seeing patients and in the research that I do here at Rush, we're looking at major depressive episode and trying to think how can we best treat this disorder to get people back to being able to enjoy things that they like to do, being with their family, have meaningful work, these sorts of things." "However, the research also shows that about a third of patients who try these different medications don't ultimately get the response that we are hoping for. And this has been termed treatment-resistant depression - when you try at least two of these first-line medications, but the symptoms are still present, and this is where a lot of the research that we've been working on in this specific population has been focused on." #ConnectedNeuroscience #MentalHealth #Neuroscience #DeepBrainStimulation #TreatmentResistantDepression #MedicalResearch #Innovation #RushUniversity #BrainHealth #ClinicalTrials #Psychiatry #NeuroModulation #DBS #TRANSCENDstudy #TRD connectedneuroscience.com Download the transcript here  

Dr. Josh Eloge, Associate Director for the Woman's Board Treatment Research Center, Assistant Professor of Psychiatry and Behavioral Sciences at the Rush University Medical Center, and Founder of Connected Neuroscience has a focus on treatment-resistant depression which is defined as depression that is not relieved by at least two first-line medications. Research has identified that TRD is associated with hyperactivity in a specific brain region, shifting attention from a chemical view of depression to a neurobiological one.  Research on deep-brain stimulation and implantable technology is demonstrating neuromodulation and reductions in hyperactivity. Josh explains, "So depression, kind of a low mood, is something that is universally experienced, right? It's part of the human condition to a certain extent. However, when a low mood persists for most of the time and is accompanied by problems with being able to enjoy things, disruptions in sleep, appetite, or even thoughts about life not being worth living, one might be experiencing something called a major depressive episode, part of a major depressive disorder. And this is a specific psychiatric disorder that requires attention. Frankly, there are poor outcomes associated with this. About one in five Americans will experience a major depressive episode at some time in their life, so it's a little bit more common than people might think, and there are some effective treatments. So in my work, both seeing patients and in the research that I do here at Rush, we're looking at major depressive episode and trying to think how can we best treat this disorder to get people back to being able to enjoy things that they like to do, being with their family, have meaningful work, these sorts of things." "However, the research also shows that about a third of patients who try these different medications don't ultimately get the response that we are hoping for. And this has been termed treatment-resistant depression - when you try at least two of these first-line medications, but the symptoms are still present, and this is where a lot of the research that we've been working on in this specific population has been focused on." #ConnectedNeuroscience #MentalHealth #Neuroscience #DeepBrainStimulation #TreatmentResistantDepression #MedicalResearch #Innovation #RushUniversity #BrainHealth #ClinicalTrials #Psychiatry #NeuroModulation #DBS #TRANSCENDstudy #TRD connectedneuroscience.com  Listen to the podcast here

Feeling exhausted, foggy, short of breath, or just not like yourself during pregnancy and being told “that's normal”? This episode is for you. In Episode 417 of The Birth Lounge, HeHe sits down with OB/GYN PA and public health expert Kristy Goodman to talk about anemia in pregnancy and why it's so often overlooked, minimized, or brushed off until it becomes a much bigger issue. Together, they break down what anemia actually is, how and when it should be screened for, and why catching it early can completely change how you feel during pregnancy, labor, and postpartum. They explore how untreated anemia can impact energy levels, labor stamina, recovery, and overall well-being, and more importantly, what becomes possible when it's properly identified and treated with intention. Think more clarity, more strength, better healing, and the confidence to advocate for yourself instead of second-guessing your symptoms. Kristy brings an evidence-based, patient-centered lens to this conversation, helping listeners understand what labs matter, what questions to ask their provider, and how to push back when concerns are dismissed as “just part of pregnancy.” This episode is grounding, empowering, and deeply validating. If you've ever felt brushed off, unsure whether what you're feeling is normal, or just want to feel stronger and more supported in your body, this conversation will give you real tools and real answers.

In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and reverse benchmarking. They also share a preview of what's ahead.

In this episode, I'm joined by John Guercio for a wide-ranging and practical conversation about leadership through a behavioral lens. John and I dig into what it actually means to lead in applied behavior analysis, especially when so much of the existing leadership literature is vague, mentalistic, or disconnected from observable behavior. We start by talking about the need to operationalize leadership in behavioral terms and explore the four leadership hats developed by Dr. Paulie Gavoni: leading, training, coaching, and managing. We break down what each of these roles looks like behaviorally, how they function across time, and why effective leaders need to move flexibly between them rather than relying on a single style. A major theme of the episode is the role of positive reinforcement in leadership. John shares real-world examples from his OBM coursework and his work at Cornerstone Behavioral Services, highlighting how difficult—but necessary—it can be to shift away from punitive and avoidance-based management strategies. We discuss why punishment often "works" in the short term, why leaders continue to rely on it, and how reinforcement-based leadership creates better outcomes for both staff and organizations. We also spend time unpacking the distinction between leadership and management. John reflects on his own strengths and limitations, describing how he focuses on vision and direction while intentionally surrounding himself with strong managers who excel at systems, logistics, and follow-through. This leads to a powerful discussion about positional authority, seniority, and the myth that leadership status entitles people to treat others poorly. Throughout the episode, we return to the importance of psychological safety, consistent feedback, and emotional regulation in leadership roles. John shares practical strategies for navigating tough conversations, including how to balance empathy with accountability, how to manage staff expectations, and how to avoid letting emotion drive professional communication (including when not to send that email). We also talk through concrete tools and exercises for improving leadership practice, such as symbolic problem-solving activities to surface unspoken team issues, written acknowledgment systems, and using assessment tools like the Performance Diagnostic Checklist to guide supervision and coaching. John closes by sharing future directions for developing empirically grounded management assessment tools, along with a preview of his upcoming work and conference presentations. This is a practical, honest conversation for anyone supervising staff, leading teams, or trying to build reinforcing, values-consistent organizations in human services. Resources & Links Mentioned in This Episode RBT Course for Adult Services (the 'bridge' course too!) Sims and Szilagyi (1975). Leader reward behavior and subordinate satisfaction and performance Stone Soup Conference Registration (use code PODCAST26 at checkout) Carr and Wilder (2015). The Performance Diagnostic Checklist—Human Services John's previous BOP appearances Session 274: Psychological Safety in the Workplace (Supervision CEU!) Additional Books, Articles, and Ideas Discussed John's books on Amazon Komaki (1998). Leadership from an Operant Perspective McGregor (1960). The Human Side of Enterprise Daniels and Daniels (2023). The Measure of a Leader Elliot (2012). Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius Covey (2020). The 7 Habits of Highly Effective People, 30th Anniversary Edition Harley (2013). How to Say Anything to Anyone Grenny et al. (2021). Crucial Conversations (Third Edition): Tools for Talking When Stakes Are High Sponsor shoutouts! Office Puzzle: A thriving ABA practice depends on systems that actually support your team, not slow them down. If you've struggled with software that's buggy, hard to navigate, or offers little support when you need it most, you're not alone. That's why so many practices are switching to Office Puzzle. Go to officepuzzle.com/bop to learn more! HRIC Recruting. Cut out the middleman and speak directly with Barbara Voss, who's been placing BCBAs in great jobs all across the US for 15 years. The 2026 Stone Soup Conference! This is one of the best values in the online conference space. I'm actually going to be one of the speakers at this year's event, along with a great cast of other characters you're probably familiar with. Save on your registration by using promo code PODCAST26 Behavior University. Their mission is to provide university quality professional development for the busy Behavior Analyst. Learn about their CEU offerings, including their 8-hour Supervision Course, as well as their RBT offerings over at behavioruniversity.com/observations. Don't forget to use the coupon code, PODCAST to save at checkout! The 2026 Verbal Behavior Conference! Taking place March 26–27, 2026, in Austin, Texas, or livestream and on-demand on BehaviorLive. Presenters will include Drs. Mark Sundberg, Patrick McGreevy, Caio Miguel, Alice Shillingsburg, Sarah Frampton, Andresa De Souza, and Danielle LaFrance will share how Skinner's analysis of verbal behavior can guide the assessment and treatment of generative learning challenges in children with autism and other developmental disabilities. And don't miss the special pre-conference workshop on Wednesday, March 25. CEUs from Behavioral Observations. Learn from your favorite podcast guests while you're commuting, walking the dog, or whatever else you do while listening to podcasts. New events are being added all the time, so check them out here. 

In this episode, Jerry Bradshaw and Dr. Stewart Hilliard discuss: Why your dog training should be based on theory, pragmatic results, and experience. Theoretical vs intuitive dog training.  How is idealist training different from pragmatic training?  Why you should not be removing all stressors from your dog training.  Control and learned helplessness.   Key Takeaways: Dog training is a long series of lonely decisions. You are a team of one training your dog, and even if you have a coach, in the moment, you are the one making each decision based on the problem facing you in the moment. Technical training is great, but you do need to be able to generalize the training for different locations and situations for the best results. If, in the course of doing its job, your dog will face adversity, then having a background in overcoming some adversity in training is going to stand the dog in good stead. There is considerable discussion and data that speak to the point that the ideal state for an animal to develop in is not necessarily one that is free of stress. Aversive control can be used without producing bad welfare for the subjects of the training. On the flip side, excellent positive reinforcement technicians also produce really good results in dog training.  Animals in avoidance are not running from something; they are running to something safe.    "If you want to engage with dogs intellectually, they're a very rich topic for intellectual engagement, because they're super interesting. And you can look at them at any level you want; you can look at dog training at any level you want. And for some people, the pathway to getting really good is becoming theoretically very, very strong." —  Dr. Stewart Hilliard   Episode References:  Go to Kynology.org now and start an account to stay up to date on Kynology events, upcoming resources, and products!   Get Jerry's book Controlled Aggression on Amazon.com   Contact Stewart:  Website: https://www.caninetrainingsystems.com/  Book: Schutzhund, Theory and Training Methods - A Book by Susan Barwig and Stewart Hilliard, Ph.D. - https://www.amazon.com/Schutzhund-Theory-Training-Methods-Reference/dp/0876057318   Contact Jerry: Website: controlledaggressionpodcast.com Email: JBradshaw@TarheelCanine.com Tarheel Canine Training:  www.tarheelcanine.com YouTube:  tarheelcanine Twitter: @tarheelcanine Instagram: @tarheelk9 Facebook: TarheelCanineTraining Protection Sports Website: psak9-as.org Patreon:   patreon.com/controlledaggression Slideshare: Tarheel Canine Calendly: https://calendly.com/tarheelcanine  Tarheel Canine Seminars: https://streetreadyk9.com/  Tarheel Canine Student Portal: https://tcstudentportal.com/    Sponsors:  ALM K9 Equipment: almk9equipment.com PSA & American Schutzhund: psak9-as.org Tarheel Canine: tarheelcanine.com The Drive Company: thedriveco.com  The Drive Company Instagram: instagram.com/thedrive.co  Dog Armour: dogarmour.com  Dog Armour Instagram: instagram.com/dogarmourpro  Rogue Arsenal: roguearsenal.com  Rogue Arsenal Instagram: instagram.com/rogue_arsenal_official    Train hard, train smart, be safe.     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

You are getting sleeeepy and open to suggestion. But is that how hypnotism works? And does it really open up a portal to the unconscious mind? Hypnotism can be an effective therapeutic tool, and some scientists suggest replacing opioids with hypnosis for pain relief. And yet, the performance aspect of hypnotism often seems at odds with the idea of it being an effective treatment.  In our regular look at critical thinking, Skeptic Check, we ask what part of hypnotism is real and what is an illusion. Plus, we discuss how the swinging watch became hypnotism's irksome trademark. Guests: David Spiegel – Professor of Psychiatry and Behavioral Sciences at the Stanford University School of Medicine Devin Terhune – Reader in the Department of Psychology, Goldsmiths University of London Originally aired June 27, 2002 Graphic by Shannon Rose Geary Featuring music by Dewey Dellay and Jun Miyake You can get early access to ad-free versions of every episode by joining us on Patreon. Thanks for your support! Big Picture Science is part of the Airwave Media podcast network. Please contact advertising@airwavemedia.com to inquire about advertising on Big Picture Science. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this annual “best of the best” episode, we revisit the behavioral science books that most influenced our thinking this year. Rather than ranking titles, we explore what made each book impactful; from happiness and psychological richness to leadership, teams, and behavioral economics, and why these ideas continue to challenge how we think, work, and live. Topics [0:00] Can we really rank “best” books? [2:08] Book Giveaway - How to join [3:34] Psychological richness and happiness [5:50] Redefining wealth beyond money [7:21] The illusion of self-derived beliefs [8:25] Getting out of your own way [11:11] The power of mattering at work [13:21] Rethinking happiness [15:01] Behavioral science in the real world [16:45] Behavioral economics [19:52] Behavioral science in marketing and advertising [20:19] Closing thoughts and community invite  ©2026 Behavioral Grooves Links Life in Three Dimensions – Shigehiro Oishi The Soul of Wealth – Daniel Crosby The Knowledge Illusion – Steven Sloman Detach – Bob Rosen The Collective Edge – Colin Fisher The Power of Mattering – Zach Mercurio What We Value – Emily Falk Beyond Happy – Mark Fabian The Doors You Can Open – Rosalind Chow The Housefly Effect – Eva van den Broek & Tim den Heijer The Winner's Curse – Richard Thaler & Alex Imas Meditations for Mortals – Oliver Burkeman Hacking the Human Mind – Richard Shotton Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves Music Links Groovy Listening 2025 Playlist

In this solo episode of The SuperLife Podcast, Darin Olien dives deep into the true biology of energy—not motivation, not stimulants, not willpower, but the mitochondria themselves. Inspired by a groundbreaking conversation between Dr. Andrew Huberman and Dr. Martin Picard, Darin reframes energy as an emergent property of how we live, not just what we eat or how much we sleep. This episode explores how mitochondria act as signal translators, listening to your food, stress, sleep, movement, emotions, purpose, and environment—and turning those signals into either vitality or depletion. Darin connects cutting-edge mitochondrial science with real-world practices around recovery, meaningful stress, consistency, connection, and alignment, showing how true longevity and resilience are built at the cellular level.     What You'll Learn in This Episode 00:00  – Welcome to SuperLife & the mission of sovereignty and vitality 00:32 – Thera Sage sponsor: family-built healing tech & red light 02:10 – Why this episode is different: diving into cellular energy 02:42 – Inspiration from Huberman & Picard's mitochondria conversation 03:11 – Rethinking mitochondria: not just ATP, but information processors 04:03 – Energy as potential for change, not calories or fuel 04:39 – How thoughts, emotions, food, and stress shape energy 05:05 – Energy is dynamic, adaptive, and responsive to how you live 06:02 – Mitochondria as signal integrators: sleep, hormones, purpose, connection 06:50 – Mitochondria as antennas, not factories 07:16 – Translating life experience into biological energy 08:09 – Why we don't feel "energy," we feel energy flow 08:53 – Flow states, purpose, and why passion creates vitality 09:32 – Different organs, different mitochondrial roles 10:26 – Why energy optimization is not one-size-fits-all 10:49 – Energy resistance: the hidden cause of fatigue and burnout 11:47 – Chronic stress, poor sleep, and ultra-processed food as energy blockers 12:12 – Why recovery is non-negotiable for longevity 12:20 – Caldera Lab sponsor: clean, performance-driven skincare 14:20 – The danger of constant output without recovery 14:45 – Sleep as a mitochondrial reset and repair system 15:40 – Exercise, adaptation, and why recovery completes the signal 16:22 – Intentional stress vs. chronic stress 17:29 – Food as information, not just fuel 18:05 – Time-restricted eating, fresh food, and metabolic signaling 18:27 – Meaning, purpose, and emotional states as cellular inputs 19:23 – Mitochondria, aging, and the potential reversibility of decline 20:06 – SuperLife framework: alignment over optimization 20:37 – Consistency beats intensity at the cellular level 21:19 – Stable rhythms: sleep, nourishment, hydration, movement 21:45 – Stillness, meditation, and parasympathetic repair 22:35 – Growth requires both resistance and recovery 24:44 – Connection, community, and loneliness as biological signals 25:27 – Eliminating fatal conveniences to restore vitality 26:02 – Your mitochondria are listening—change the signals 26:21 – Honoring Huberman & Picard's contribution to human health 27:12 – Energy flow as the foundation of a SuperLife 28:11 – Closing reflections and invitation to apply this work     Thank You to Our Sponsors Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Caldera Lab: Experience the clinically proven benefits of Caldera Lab's clean skincare regimen and enjoy 20% off your order by visiting calderalab.com/darin and using code DARIN at checkout.     Join the SuperLife Community Get Darin's deeper wellness breakdowns — beyond social media restrictions: Weekly voice notes Ingredient deep dives Wellness challenges Energy + consciousness tools Community accountability Extended episodes Join for $7.49/month → https://patreon.com/darinolien     Find More from Darin Olien: Instagram: @darinolien Podcast: SuperLife Podcast Website: superlife.com Book: Fatal Conveniences     Key Takeaway "Your mitochondria are not broken. They are responding perfectly to the signals you give them. Change the signals, and your energy, resilience, and life will follow."     Bibliography & Sources Here is the bibliography based on the sources referenced in the document, formatted with direct links to the scientific papers, books, and the podcast episode. Primary Source Material Huberman, A. (Host). (2025, December 15). Improve Energy & Longevity by Optimizing Mitochondria with Dr. Martin Picard [Audio/Video podcast]. Huberman Lab. Link to Episode Picard Lab. Mitochondrial Psychobiology Group. Columbia University Irving Medical Center. Link to Lab Website Key Scientific Literature & Books Hood, D. A., Memme, J. M., Oliveira, A. N., & Triolo, M. (2019). Exercise and Mitochondrial Biogenesis. Physiological Reviews, 99(1), 669–715. Read Study Lane, N. (2015). The Vital Question: Energy, Evolution, and the Origins of Complex Life. W.W. Norton & Company. Book Link López-Otín, C., Blasco, M. A., Partridge, L., Serrano, M., & Kroemer, G. (2013). The Hallmarks of Aging. Cell, 153(6), 1194–1217. Read Study Mattson, M. P., Moehl, K., Ghena, N., Schmaedick, M., & Cheng, A. (2018). Intermittent Metabolic Switching, Neuroplasticity and Brain Health. Nature Reviews Neuroscience, 19, 63–80. Read Study Picard, M., & McEwen, B. S. (2018). Psychological Stress and Mitochondria: A Systematic Review. Psychosomatic Medicine, 80(2), 126–140. Read Study Picard, M., & Shirihai, O. S. (2022). Mitochondrial Psychobiology: Foundations and Applications. Current Opinion in Behavioral Sciences, 43, 102–110. Read Study Speakman, J. R., & Selman, C. (2011). The Free-Radical Damage Theory: Accumulating Evidence Against a Simple Link. Trends in Ecology & Evolution, 26(1), 33–39. Read Study Wallace, D. C. (2015). Mitochondria and Cancer. Nature Reviews Cancer, 12, 685–698. (Note: Often referenced alongside his Annual Review of Genetics work on aging). Read Study

In this Huberman Lab Essentials episode, my guest is Dr. David Spiegel, MD, the Associate Chair of Psychiatry & Behavioral Sciences, Director of the Center on Stress and Health, and Director of the Center for Integrative Medicine at Stanford University School of Medicine. We discuss the science and clinical applications of hypnosis, including how hypnosis works in the brain. We examine the evidence-based uses of clinical and self-hypnosis for pain, trauma, phobias, sleep and stress, and explain how to gauge your own level of "hypnotizability." We also outline practical ways to access these tools, from working with a trained clinician to using structured self-hypnosis protocols. Thank you to our sponsors AGZ by AG1: https://drinkagz.com/huberman Function: https://functionhealth.com/huberman Rorra: https://rorra.com/huberman Timestamps (00:00:00) David Spiegel (00:00:20) What is Hypnosis?; Clinical vs Stage Hypnosis (00:02:33) Brain & Hypnosis, Cognitive Flexibility (00:06:14) Sponsor: Function (00:07:54) ADHD, Self-Hypnosis & Focus (00:08:57) Stress Reduction, Mind-Brain Connection; Improve Sleep, Phobias (00:12:16) Narrative & Hypnosis, Mental State Change; Reframing Trauma (00:18:26) Sponsor: AGZ by AG1 (00:19:56) Naming Importance; Clinical Hypnotist, Durability of Hypnosis, Reveri App (00:22:29) Obsessive Thoughts, OCD, Hypnosis (00:23:47) Hypnotizability, Spiegel Eye Roll Test, Eye-Brain Connection (00:27:02) Sponsor: Rorra (00:28:31) Trauma Recovery, Deliberate Self-Exposure to Pain or Trauma, Control (00:30:37) Mind-Body Connection, Control; Reframing Pain, Tool: Opportunity for Action (00:33:22) Children & Hypnosis; Group Hypnosis (00:35:09) Breathing in Hypnosis, Cyclic Sighing, Relaxation (00:36:46) Peak Performance & Hypnotic States (00:37:55) Reveri Hypnosis App, Finding Clinical Hypnotist; Acknowledgements Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices