Podcasts about behavioral sciences

As a practical matter, how much effort do you put into pinning down the causes behind daily occurrences? To developmental psychologist Frank Keil, who studies causal thinking, that answer is likely along the lines of 'not enough.' A lack of causal thinking is both endemic, and, to an extent, hurtful these days, he argues, suggesting that lacking even simplified causal models makes things like the black box of artificial intelligence a potential problem. In this Social Science Bites podcast, Keil, the Charles C. and Dorathea S. Dilley Professor of Psychology and Linguistics at Yale University, outlines for interviewer David Edmonds how causal thinking is a skill we seem to have at an early age, but which diminishes as we grow up. "[K]ids, by the time they approach elementary school, are asking up to 200 'why' and 'how' questions a day," he explains. "Within a year or two up to starting school, they're down to two or three, often none." Furthermore, Keil sees this diminishment continuing in society today – and this comes as a cost. "I think it's making kids today be pushed more towards surface understanding, being user interface understanders. I think it makes influences more influential. To just say 'This is cool' as opposed to 'This is how it works.' One of the negative consequences is that we can get fooled by misinformation more; one of the best ways to debunk an expert is to ask them to explain the mechanism." At Yale, Keil directs the Cognition and Development lab. He has written several books, from academe-oriented books like Developmental Psychology: The Growth of Mind and Behavior, to more general reader titles like Wonder: Childhood and the Lifelong Love of Science. His awards include the Boyd R. McCandless Award from the American Psychological Association (Developmental Psychology), the Distinguished Scientific Award for an Early Career Contribution to Psychology from the American Psychological Association, a Guggenheim Fellowship, a fellowship at the Center for Advanced Study in the Behavioral Sciences at Stanford University, a MERIT Award from the National Institutes of Health, and the Ann L. Brown Award for Excellence in Developmental Research.  

Jeremy Lee Miner (IG:@jeremyleeminer) an author, the founder of Seventh Level, and the creator of the NEPQ method (Neuro-Emotional Persuasion Questioning). He is recognized as a leading sales trainer, specializing in behavioral science and neuro-psychology to teach advanced persuasion techniques. ————————————————————

Conflict, stressors, broaching difficult conversations, and learning to say no—these are some of the “spookiest” challenges we've identified and addressed over the years on the Faculty Factory Podcast. Since our 2019 inception, we've explored how to handle these issues with confidence and grace, featuring a series of incredible interview guests. We're excited to share highlights from five of these conversations with four different guests in this week's episode. Since today is October 31st, we're delighted to present this “Best Of” episode of the Faculty Factory Podcast, showcasing some of the  most “spooky” challenges in academic medicine. These may be the things keeping you up at night, but rest assured, they are common and manageable. This “Best of” show includes highlights from the following episodes: Episode 299 – Best Supporting Practices and Strategies for Stressed-Out Learners and Faculty with Jessica Seaman, EdD Episode 79 – Managing Difficult Issues with Charles G. Irvin, Ph.D., DE, ATSF, FERS Episode 75 – How to Handle Conflict with Dave Yousem, MD, MBA Episode 72 – The Art of Navigating a Difficult Conversation with Dave Yousem, MD, MBA Episode 46 – Prioritizing and the Art of Saying No with Jennifer Haythornthwaite, PhD Interested in hearing the full conversations from any of these episodes? Click on the links above to explore each episode in-depth. About Today's Speakers Jessica Seaman, EdD, serves as Assistant Professor of Medical Humanities, Co-Director of the Gold Track Curriculum, and Assistant Dean of Faculty Development at Creighton University School of Medicine in Phoenix, Arizona. Jennifer Haythornthwaite, PhD, has joined the Faculty Factory for memorable episodes over the years with important feedback for our audience when it comes to time management and much more. Dr. Haythornthwaite is a professor in the department of Psychiatry and Behavioral Sciences at Johns Hopkins University in Baltimore, Md Charles G. Irvin, PhD, DE, ATSF, FERS, is a Professor of Medicine, Professor of Physiology and Biophysics, Vice Chairman for Research Department of Medicine and Director of the Vermont Lung Center at the University of Vermont. He was named Associate Dean for Faculty for the College of Medicine in 2012. Dave Yousem, MD, MBA, is a frequent contributor to the Faculty Factory Podcast. He serves as Associate Dean for Professional Development at the Johns Hopkins School of Medicine. He is also the Vice Chairman of Program Development at the Johns Hopkins Medical Institution.

Standard economic theory informs how we think about business strategy and the economy and presumes that people are selfish, have well-defined preferences, and consistently make welfare-maximizing choices. In other words, we are rational. But what if that is not the case?Nobel Prize-winning economist Richard Thaler is out with an updated edition of his bestselling 1991 book, "The Winner's Curse: Paradoxes and Anomalies of Economic Life." In the new edition, he and his co-author Alex Imas (both professors at the University of Chicago Booth School of Business) reflect on the last thirty years of behavioral economics and how it makes sense of tensions between our psychological biases and impulses that make us less than fully rational in practice. Using a wealth of empirical evidence, the authors explore the behavioral anomalies that contradict the expectations of standard economic theory and explain a wide range of real-world examples from banking crises to social media addiction.Earlier this month, Thaler joined Bethany and Luigi for a sold-out Capitalisn't recording in front of a live audience in Chicago to walk through the anomalies of human behavior that have endured from biblical times to the age of Big Tech. Thaler reflects on how views and the adoption of behavioral economics have changed over the last thirty years, both within academia and beyond (wonder why you can't put down your phone? Silicon Valley has read Thaler). He also shares how behavioral economics can influence public policy from canceling “junk fees” and dubious subscriptions to deciding which parts of the Affordable Care Act to keep and which are unlikely to produce their desired outcomes. Over conversation, light banter, and audience Q&A, Thaler shares his views on the state of capitalism and reveals how there is no grand unified theory of human behavior that incorporates all its irrationalities—only departures from the standard model. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Healthcare professionals Julie and Danielle had zero tech experience—yet they built PlotTwist, a social and dating app reshaping how people connect. They share what inspired their leap from medicine to matchmaking, what sets Jewish dating apart, and the behavioral science behind finding “the one.” Follow @joinplottwist to see how they're redefining modern dating!Support our work: buymeacoffee.com/peoplejewwannaknowWhat We Discuss: 00:00 Intro & Episode Agenda03:28 Julie & Danielle's backgrounds05:13 Latest research on dating & what PlotTwist was created to solve11:30 What dating phenomenon has not been cracked? 13:06 Jewish dating vs. non-Jewish dating on PlotTwist15:56 How did Julie & Danielle learn how to start an app company? 20:04 Establishing boundaries as co-founders vs. best friends22:56 Julie & Danielle's own dating life 27:38 Behavioral Science dating tips from Logan Ury 29:34 Using Pareto Efficiency/ AI in dating32:54 What are some business do-overs Julie & Danielle would like to have? 35:02 Lightning Round! 42:07 Closing Remarks & Guest Nomination

If you've ever felt stuck in the same story of loss, episode 380 will move you. Author Michael Reed shares how, for nine years after losing his wife and daughters in the Gatlinburg wildfire, every morning felt like opening a newspaper with the same tragic headline. In this raw, hopeful conversation, he reveals how he finally rewrote that headline—turning pain into purpose through The Million Stages of Grief and showing that while we never move on, we can move forward.In This Episode, You Will Learn: (00:59) The wildfire that changed Michael Reed's life forever(02:45) Why he rejected the “five stages of grief” and wrote The Million Stages of Grief(04:43) How shared pain can connect rather than divide us(06:07) Naming “the darkness” and learning to step out of it(07:30) The difference between moving on and moving forward(09:14) Living with the same headline of loss every day for nine years(10:40) Finding signs of love in butterflies, ladybugs, and owls(13:37) Turning grief into purpose and keeping loved ones' memories alive(16:27) Facing anger, survivor's guilt, and learning to take one baby step at a time(22:44) Grounding, creativity, and nature as pathways to healing(26:26) Why vulnerability is the key to helping others healMichael Reed is an author, speaker, and grief advocate from East Tennessee whose life was forever changed by the 2016 Gatlinburg wildfire that claimed his wife and two daughters. Transforming unimaginable loss into purpose, he now helps others navigate grief with honesty and compassion. Through his book The Million Stages of Grief and his platform, he challenges the idea of five linear stages of grief, showing instead that healing is a complex, deeply personal journey. Currently pursuing a degree in Behavioral Science, Reed uses his story to remind others that while we never move on from grief, we can always move forward with love.In this episode, Reed brings raw authenticity and hope to the conversation, sharing how he learned to live beyond the darkness of his loss. He describes grief as both chaotic and connective—a shared human experience that, when voiced, helps others heal too. From naming his sadness to finding comfort in small signs from his late family, he illustrates that our loved ones never truly leave us. Through grounding, creativity, and compassion, Reed shows listeners how to transform pain into purpose, connection, and even gratitude.Connect with Michael Reed:WebsiteInstagramTikTokBook: Michael Reed - The Million Stages of GriefLet's Connect: WebsiteLinkedInInstagramThe Grief and Happiness AllianceBook: Emily Thiroux Threatt - Loving and Living Your Way Through Grief Hosted on Acast. See acast.com/privacy for more information.

Jamie Hartmann-Boyce and Nicola Lindson discuss emerging evidence in e-cigarette research and interview Justin Strickland, Johns Hopkins University School of Medicine. Associate Professor Jamie Hartmann-Boyce and Associate Professor Nicola Lindson discuss the new evidence in e-cigarette research and interview Justin Strickland, Associate Professor of Psychiatry and Behavioral Sciences, Behavioral Pharmacology Research Unit, Johns Hopkins University School of Medicine. In the October 2025 podcast Justin Strickland talks about his work on e-cigarette withdrawal syndrome presented at the 13th Annual Vermont Center on Behavior and Health Conference, held in Vermont, USA. Justin is a behavioural pharmacologist working with substance use and substance use disorder. His research applies behavioural economic methods to evaluate choice and decision-making mechanisms that may underlie substance use and identify targets for their reduction. Justin begins by describing behavioral economics and how our environment and context shape the decisions we make, for example, how the cost of goods can influence patterns of consumption. As a relatively new class of products less is known about e-cigarette withdrawal than tobacco withdrawal syndrome. Justin describes his ongoing study of e-cigarette withdrawal syndrome among people who have exclusively used e-cigarettes. Participants stay in a residential unit for one week, where their behaviour, physiology and other measures, including their nicotine clearance, are measured. Preliminary findings indicate that participants do experience withdrawal to e-cigarettes, for example cravings that reduce over time. Looking to the future he calls for longer-term trials to observe behaviour and to explore predictors of complete cessation. Such research could inform the development of more effective behavioral interventions or pharmacological treatments to support individuals experiencing e-cigarette withdrawal. This podcast is a companion to the electronic cigarettes Cochrane living systematic review and Interventions for quitting vaping review and shares the evidence from the monthly searches. Our searches for the EC for smoking cessation review carried out on 1st October 2025 found: 1 new study (10.18332/852498tivblr); 2 ongoing new studies (ISRCTN12504090, 10.1177/29768357251337050); and 4 linked reports (10.1016/j.ypmed.2025.108414, 10.1037/pha0000803, 10.1093/ntr/ntaf200, 10.1101/2024.06.21.24309282). Our search for our interventions for quitting vaping review carried out 1st October 2025 found: 1 new ongoing study (10.3389/fpubh.2025.1618341). For further details see our webpage under 'Monthly search findings': https://www.cebm.ox.ac.uk/research/electronic-cigarettes-for-smoking-cessation-cochrane-living-systematic-review-1 For more information on the full Cochrane review of E-cigarettes for smoking cessation updated in January 2025 see: https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010216.pub9/full For more information on the full Cochrane review of Interventions for quitting vaping published in January 2025 see: https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD016058.pub2/full This podcast is supported by Cancer Research UK.

How will you age? Whether you are in your late twenties, fifties, or late eighties, everyone feels they are getting older. Of course we are chronologically getting older, so is a child, but we view children as growing older and better. Earlier and earlier these days however we view every day getting older as a negative and we expect to be less capable. Should this be the case? And how is the negative view of aging hurting us all, no matter what age you are as you hear this. This is a big topic of interest for me. I'm 54 and feel as capable as ever, and want to maintain this as long as possible. So I brought on an expert. Dr. Becca Levy, Ph.D., is an award-winning professor of Epidemiology (Social and Behavioral Sciences) at Yale School of Public Health and Professor of Psychology at Yale University. She has given invited testimony before the United States Senate on the effects of ageism, contributed to briefs submitted to the United States Supreme Court in age-discrimination cases, and participated in United Nations discussions of ageism. She is credited with creating a field of study that focuses on how positive and negative age stereotypes affect the health of older individuals. She is the author of Breaking the Age Code: How Your Beliefs About Aging Determine How Long & Well You Love. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens right after someone says “yes” to working with me? That moment always feels small, but it's where trust starts to deepen and patients begin to understand what it means to be cared for in my practice.   In this episode, I'm talking about the post-discovery-call window - the time after that initial “yes” when alignment, clarity, and values really matter. I've learned that how we follow up says as much about our care as the medicine we deliver. So I want you to ask yourself: How do you show patients what it feels like to be part of your world? What does your tone, timing, and communication say about who you are as a clinician?   I'll share how a few intentional touches - like a short video message, a useful resource, or a thoughtfully written email - can transform the onboarding experience. I'll also talk about how gathering feedback, even anonymously, helps refine your process and keep it true to your values.   To me, onboarding isn't a transaction. It's a continuation of care - a chance to connect, reassure, and show up fully as the kind of practitioner you want to be.   Episode Breakdown: 00:00 Turning “Yes” Into Connection 03:33 Drive-Thru Analogy: What Your Follow-Up Says About You 05:08 Why the Post-Call Window Matters 06:22 Behavioral Science and Commitment Bias 07:05 Reflecting Your Practice Values 12:22 Creating Ethical Urgency 14:54 Automate or Personalize? Finding the Right Balance 18:20 The Power of Feedback 25:49 Catalyst Reflection Questions   Links Learn more about the Catalyst Studio Mentorship Book a Brainstorm Session Take the Micropractice Assessment   Connect with Dr. Lara Salyer:  Visit Dr. Lara's Website Explore The Catalyst Way Subscribe to Dr. Lara's YouTube Channel Connect with Dr. Lara on LinkedIn Follow Dr. Lara on Instagram  Follow Dr. Lara on Facebook Follow Dr. Lara on TikTok     Podcast production and show notes provided by HiveCast.fm

In this episode of Made in Science, psychologist Prof. Cornelia Sindermann explores the ambivalent effects of social media on our mental well-being. From fostering social connection and identity to creating stress and addictive patterns, her research uncovers how digital platforms can be both empowering and harmful. Learn how her team combines surveys, behavioral data, and experiments to understand these dynamics – and why media literacy is crucial for the future of our society.

When you ask someone to recall something from deep in their memory, watch their face — they'll probably do something that actually helps them remember. You might do it too without realizing it. Listen as I reveal what it is and why it works. https://www.psychologytoday.com/us/blog/ulterior-motives/201110/why-do-you-close-your-eyes-remember Have you heard of the winner's curse or the sunk cost theory? These are strange but predictable ways our brains can trick us when we take risks — especially with money. My guest, Alex O. Imas, Professor of Behavioral Science, Economics, and Applied AI at the University of Chicago, has studied these “behavioral anomalies” with Nobel Prize winner Richard Thaler. Together they co-authored The Winner's Curse: Behavioral Economics Anomalies, Then and Now. (https://amzn.to/48gycBj) . Listen to how these things work, because understanding these anomalies can help keep you from falling victim to them. We've all had to work in groups, whether it's a team we are assigned to at work, or a neighborhood committee or parents' group. Sometimes they run beautifully. Often… they don't. Why do so many groups struggle, and how can we make them more effective? Colin T. Fisher, Associate Professor of Organizations and Innovation at University College London, joins me to share insights that can help any team excel. Colin is author of the book The Collective Edge: Unlocking the Secret Power of Groups.(https://amzn.to/48WcuCT). Whether you cook or not, at some point you find yourself in the kitchen putting food away and you run into the problem of – sometimes the plastic wrap clings to the container and sometimes it does not. Listen to hear the secret of how to get it to stick every time. https://lifehacker.com/run-a-wet-finger-across-surfaces-to-make-plastic-wrap-s-1728185077 PLEASE SUPPORT OUR SPONSORS!!! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! DELL: Your new Dell PC with Intel Core Ultra helps you handle a lot when your holiday to-dos get to be…a lot. Upgrade today by visiting⁠⁠⁠⁠⁠⁠ https://Dell.com/Deals⁠⁠⁠⁠⁠⁠ QUINCE: Layer up this fall with pieces that feel as good as they look! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! ON POINT: We love the On Point podcast! Listen wherever you get your podcasts! ⁠https://www.wbur.org/radio/programs/onpoint⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Disruption/Interruption, host KJ interviews Dr. Jay Greenstein, CEO of Embodi Health, about disrupting the status quo in healthcare. Dr. Greenstein shares his journey from chiropractor to tech entrepreneur, discusses the challenges of patient adherence, and reveals how his company is using AI, behavioral science, and gamification to transform musculoskeletal care and improve patient outcomes. Key Takeaways: The Healthcare System is Broken [4:12]Dr. Greenstein explains how the U.S. healthcare system is plagued by barriers and value extractors, making it difficult for patients to access the right care. Evidence-Based, Non-Pharmacologic Care is Essential [7:14]He emphasizes the importance of following clinical practice guidelines that prioritize non-pharmacologic interventions like spinal manipulation and exercise. Gamification Improves Patient Adherence [16:27]Dr. Greenstein describes how his team built a gamified app to reward patients for adhering to care plans, leading to measurable improvements in outcomes. AI and Remote Monitoring Drive Better Outcomes [18:17]The Embody platform uses AI-driven, evidence-based home exercise programs and remote therapeutic monitoring to keep patients and providers connected and engaged. Quote of the Show (4:12):"I want justice for humanity. I want justice for patients. I want justice for the healthcare system. Our system in the US is broken, and it can be fixed." – Dr. Jay Greenstein Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Dr. Jay Greenstein: LinkedIn: https://www.linkedin.com/in/drjaygreenstein/ Company Website: https://embodihealth.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.

Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it's always necessary to employ the brain.

Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.In this episode of World of DaaS, Richard and Auren discuss:Why A/B testing often steers product wrongSocial proof and scarcity in marketing strategiesCognitive biases affecting executive decision makingThe illusion of effort in B2B contextsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and Richard Shotton on X at @rshotton.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

This episode of Deans Counsel is the first of three featuring special guest host, Alex Triantis, Dean of the Carey Business School at Johns Hopkins University, and a previous guest (on Episode 16) of the podcast. Alex and co-host Ken Kring speak with Lee Newman, Dean of Instituto de Impresa (IE) Business School and a professor of Behavioral Science and Leadership at IE University in Madrid, Spain.After years of experience as a consultant and technology entrepreneur, following his MBA and Masters in Technology and Policy from MIT, Lee returned to school in 2009 to get his PhD from the University of Michigan. His interdisciplinary PhD combined the fields of cognitive psychology and computer science, focusing on AI and cognitive neuroscience while those fields were still in their infancy. Soon after launching his professorial career at IE, he was asked to lead a new School of Social and Behavioral Sciences, which later morphed into the School of Human Science and Technology. After 11 years of leading those two schools, he was selected to lead IE Business School in 2021, at a university founded by entrepreneurs. In this informative episode, Lee: -reflects on why innovation is now so critical for business education, particularly in the age of AI-explains why it's important for a business school to be market-centric-describes why a focus on competency-based learning will transform how business is taught in the future-spells out how business must mix with other disciplines to better foster the skill of strategic foresightLearn more about Lee NewmanLearn more about our special guest host, Alex TriantisComments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note.Thanks for listening.-Produced by Joel Davis at Analog Digital Arts--DEANS COUNSEL: A podcast for deans and academic leadership.James Ellis | Moderator | Dean of the Marshall School of Business at the University of Southern California (2007-2019)David Ikenberry | Moderator | Dean of the Leeds School of Business at the University of Colorado-Boulder (2011-2016)Ken Kring | Moderator | Co-Managing Director, Global Education Practice and Senior Client Partner at Korn FerryDeansCounsel.com

In this episode, we speak with Katie Lynch, a doctoral candidate in Social and Behavioral Sciences at NYU GPH, whose work uniquely blends anthropology, public health, and community-based research. Katie discusses her academic journey, from her background in medical anthropology and role as a qualitative methods specialist to pursuing her dissertation. She explains how she brings a unique lens to public health by focusing on human stories and lived experience. She shares insights on her dissertation, which focuses on the intersection of climate change and public health, particularly the long-term impacts of wildfire smoke exposure on different generations in California. Katie also shares how her long-standing passion for Taekwondo has provided her with a unique perspective on resilience and the importance of being present in the moment. This episode is a testament to the power of asking "why" and how curiosity and strong disciplinary training can lead to impactful public health research. To learn more about the NYU School of Global Public Health, and how our innovative programs are training the next generation of public health leaders, visit http://www.publichealth.nyu.edu.

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Richard H. Thaler is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the New York Times bestselling co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness and the author of Misbehaving: The Making of Behavioral Economics. His new book is The Winner's Curse: Behavioral Economics Anomalies, Then and Now. My co-host for this conversation is Nick Kokonas. Nick is an entrepreneur, investor, and author best known as the co-founder of The Alinea Group (sold in 2024) and the reservation platform Tock, which is now owned by American Express.This episode is brought to you by:Seed's DS-01® Daily Synbiotic broad spectrum 24-strain probiotic + prebiotic: https://Seed.com/Tim (Use code 25TIM for 25% off your first month's supply)ExpressVPN high-speed, secure, and anonymous VPN service: https://www.expressvpn.com/tim (get 4 months free on their annual plans)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do we invest millions changing customer behavior but ignore how people behave inside companies?In this thought-provoking conversation, behavioral scientist and author Matt Wallaert returns to Change Wired to explore the next evolution of behavioral science: internal change.We discuss why most organizations treat employee behavior as fixed or random — and what it takes to build systems where people grow continuously, without relying on luck, politics, or the next big program.

Dr. Kimberly Dickman discusses the impact of loneliness and why it is an epidemic across the United States.  She also shares the importance of having meaningful connections and how those connections influence our overall well-being.      This podcast is made possible by generous funding from the Vance Spouses' Club https://www.vancespousesclub.com/ and Peterson, Schriever, Cheyenne Mountain Spouses' Club https://www.pscspousesclub.org/.      Audio mixing by Concentus Media, Inc., Temple, Texas.    Show Notes:    Resources:    Dickman, K. (2024, July). Loneliness: The New Global Pandemic. On the Move. Summer 2024  https://militarychild.org/news-and-publications/      Bio:    Dr. Kimberly S. Dickman serves as an assistant professor at the U.S. Air Force Academy Center for Character and Leadership Development (CCLD), where she leads the Healthy Relationship Education and Emotional Intelligence branch of the Development Division in the Center. CCLD's mission is to advance the understanding, scholarship, practice, and integration of character and leadership development, resulting in cadets and permanent party prepared for service to the nation.     Dr. Dickman is a licensed clinical professional counselor and certified educator. She began her work in education for the Department of Defense in 1991. During her 20+ years of civilian service she has performed at the Wing and Headquarters Air Force level before coming to USAFA. Of note is her work in the Sexual Assault Prevention and Response program where she focused on education, analysis, and prevention science. Her extensive experience allows her to serve at USAFA as faculty and lead in topics such as healthy relationships, emotional intelligence, positive psychology, prevention science, human sexuality, and leadership development. She teaches Human Sex, Reproduction, and Sexuality in the Biology Department and Applied Positive Psychology in the Behavioral Science and Leadership Department.      Dr. Dickman is widely recognized and is frequently requested to present across the DoD and on a national scale.   

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Dr. Laura welcomes wrongful conviction expert and attorney Jeffrey Deskovic and filmmaker Jia Rizvi to Where Work Meets Life™for an eye-opening conversation about wrongful conviction and exoneration advocacy. Jeffrey Deskovic was wrongfully convicted of a crime he didn't commit and spent sixteen years in prison, from age seventeen to thirty-three, until he was exonerated by DNA evidence. Jia Rizvi is a documentary filmmaker passionate about telling stories of wrongful convictions, whose short documentary, Conviction, and upcoming full documentary, Sixteen Years, are about Jeffrey Deskovic's story. Dr. Laura hosts a raw and illuminating discussion on Jeffrey's story, wrongful convictions and the advocacy work required to exonerate the innocent, and Jia's career in telling these stories.Jeffrey Deskovic has since become a public speaker, author, teacher, and attorney, and established the Deskovic Foundation to fight for those wrongfully accused the way he was. He tells his harrowing story openly and with a desire to shed light on coerced convictions, wrongful convictions, and what is required to prevent other innocent people from sacrificing years of their lives to a sentence they didn't deserve. Jia Rizvi became interested in the subject of wrongful convictions when she watched The Hurricane, the film about Reuben Carter that starred Denzel Washington. She embarked on a life of advocacy for the imprisoned innocent and went to film school so she could more effectively tell their stories to larger audiences. The conversation is open, honest, and deeply insightful, opening a door into a world we don't think enough about. Jia and Jeffrey talk with Dr. Laura about prison reform, the reality of advocacy work, and what it takes to reintegrate into society after being wrongfully imprisoned.“So when you add it all up, I was wrongfully convicted of a murder and rape. I was given a 15-year-to-life sentence. I was sent to a maximum security prison where, you know, I lost seven appeals. I got turned down for parole, largely because I maintained my innocence, rather than expressing remorse and taking responsibility. Ultimately, I was exonerated through further DNA testing.” - Jeffrey DeskovicAbout Jeffrey Deskovic:Jeffrey was wrongfully convicted for the brutal rape and murder of his high school classmate, Angela Correa, and spent sixteen years in prison from age seventeen to thirty-three until he was finally exonerated by DNA evidence.  Since his exoneration, Jeffrey has delivered over 100 presentations, authored over 200 articles, and given hundreds of print, radio, and television interviews, including multiple appearances on CNN, Al Jazeera America, The New York Times, and The Wall Street Journal. He has testified at legislative hearings in New York and Connecticut, where wrongful conviction prevention legislation was considered and worked collaboratively with New Yorkers Against The Death Penalty to ward off capital punishment reinstatement efforts in New York in 2007, and helped legislatively repeal the death penalty in Connecticut. He has conducted numerous seminars at judicial gatherings, bar associations, prosecutorial groups, and other professional associations, is certified as a police and correctional instructor, and has given numerous lectures to soon-to-be graduating classes of police and correction officers. Jeffrey is a graduate of Mercy College with a B.A. in Behavioral Science and has a master's degree from the John Jay College of Criminal Justice, where he wrote a thesis on the causes of wrongful conviction, along with the reforms needed to address them. He co-designed a wrongful conviction college course syllabus, which was taught at Farleigh Dickinson University, and co-taught a wrongful conviction college course as an adjunct professor at Rockland Community College. He was listed in John Jay College of Criminal Justice's “Fifty at Fifty” book as one of the top 50 standout students in John Jay's 50-year history, and in 2014 won New York 1's “New Yorker of the Week” award. In 2015, he won the “Humanitarian of the Year” award from the New Rochelle Chamber of Commerce.He used $1.5 million of the compensation from his wrongful conviction to establish The Deskovic Foundation, which exonerates the wrongfully convicted and seeks to improve our criminal justice system to prevent wrongful convictions in the future. The Foundation has already exonerated five innocent people and helped free eight other clients while fighting to establish their innocence.Most recently, Jeffry entered Pace University to pursue a law degree. He obtained his law degree from the Elizabeth Haub School of Law at Pace University, twice making the Dean's List. He is now licensed to practice law in New York State, as well as the Southern and Eastern Districts of New York.FB for The Jeffrey Deskovic Foundation for JusticeInstagramLinkedInYouTubePatreon Recharge Beyond The Bars Reentry GameConvictionAbout Jia Rizvi:Filmmaker Jia Rizvi pursues stories that explore the conflict between institutional systems and individuals victimized by those institutions in the name of protecting the social order. She is currently investigating the vagaries and inconsistencies of the American Criminal Justice system through the story of Jeffrey Deskovic and other exonerees to have their freedom restored at the cost of irreparable damage to their minds, relationships and families.In addition, Jia has written over 400 articles for Forbes, co-hosts the Speaking of Crime podcast, and is the Founder and fashion designer of Studio 15. She serves on the board for Youth Represent, an organization that uses legal services, policy advocacy, peer education, and other tools to build power and opportunity for Black, Latiné, and other youth of color who the criminal legal system and other systems of oppression harm the most.Jia is from Calgary, Alberta, and currently lives in New York City with her husband and son. She is a graduate of the New York Film Academy. “Conviction” is her award-winning debut film.LinkedInXFacebookInstagramResources:Innocence Project“Conviction” trailer“Conviction” on IMDb“Sixteen Years” trailerDeskovic FoundationLearn more about Dr. Laura on her website: https://drlaura.liveFor more resources, look into Dr. Laura's organizations: Canada Career CounsellingSynthesis Psychology Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding “the unconscious biases that drive our actions” can make marketing, consulting, and organizational strategy more effective.   The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty.   Key insights include: Prioritize one persuasive benefit. “How could one firm be good at everything?” Flicker notes. Presenting a single, clear advantage is more believable than listing many. He cites the gold-dilution effect—the psychological finding that “people are more confident when just one advantage is presented.” Five Guys' “burgers and fries” focus exemplifies this principle. Make messages concrete. “You could see it in your mind,” Flicker says of Steve Jobs's famous iPod line, “1,000 songs in your pocket.” Studies show concrete imagery is four times more memorable than abstract phrasing, a lesson echoed by taglines like “Taste the Rainbow” and “Melts in your mouth, not in your hand.” Design for the peak and the end. Experiences are remembered by their high point and final moment, not their average quality, the peak-end rule first documented by Daniel Kahneman. Memorable, low-cost touches, like the “popsicle hotline” at Los Angeles's Magic Castle Hotel or Virgin's post-checkout beach service, create disproportionate positive recall. Close the intention–action gap. People often fail to follow through on good intentions. Tying behavior to time, place, and social triggers—“be there for your daughter's piano recital this July”—is more effective than abstract logic about long-term health or performance. Apply behavioral science ethically. “These are not tricks to change people,” Flicker emphasizes. “They're pre-existing biases we all have.” Used responsibly, behavioral insights help customers make better decisions and strengthen brand trust. Focus on systems, not slogans. Flicker highlights organizational habits, 25- and 50-minute meetings, strong psychological safety, and delegation with accountability, as tools that sustain experimentation and growth. “Your most critical people have to feel they can say they're not sure what to do,” he notes, describing curiosity and candor as the foundation of learning cultures.   For executives in marketing, product, or consulting, this episode offers a practical playbook: choose one idea to own, communicate it concretely, engineer memorable moments, and test small behavioral interventions tied to measurable outcomes. The result is persuasion grounded in science—systematic, ethical, and repeatable.  

Episode 187: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeLow conversion rates cost online business owners thousands in lost revenue every day. Without understanding the psychological triggers that drive buying decisions, even great products and services struggle to convert visitors into customers.In this episode, DJ Sprague teaches us how to leverage behavioral science principles to dramatically increase sales conversions. He reveals powerful strategies including using social proof and popularity signals to build instant trust, implementing scarcity and FOMO effectively, reducing friction by limiting choices and simplifying forms, strategic price anchoring to maximize revenue, and displaying reviews (including negative ones) to boost credibility. DJ also shares specific tactics like the "Hobson Plus One" approach, optimal button placement, and why showing your phone number matters more than you think.About DJ Sprague: Duane "DJ" Sprague is an international best-selling author, keynote speaker, and podcaster with over 35 years of marketing experience. As CMO of multi-million dollar ecommerce sites, he has helped global brands including Kodak, Toyota, Hyundai, and professional sports teams in the NBA, NASCAR, and MLS increase their revenue. Currently CMO of Shopper Approved, the world's first Diamond Cialdini Certified Agency, DJ helps online brands grow through proven strategies in reputation management, behavioral science, and marketing optimization.DJ is also co-author of Reputation King and The Influence Advantage, an Amazon international bestseller. He holds a Master's degree in Integrated Marketing Communications, is the 1st Place Gold Award recipient of the international ECHO Marketing Edge Challenge, and has earned 71 professional certifications in E-commerce Marketing, Behavioral Science, SEO, PPC, and Digital Marketing.Grab Your FREE Copy of “Reputation King”: https://www.reputationking.com/download/Connect with DJ:https://www.shopperapproved.com/ https://www.linkedin.com/company/shopperapproved https://www.linkedin.com/in/duanesprague/ https://www.youtube.com/c/ShopperApprovedWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Having been raised in Los Angeles, a place with vast swathes of single-family homes connected by freeways, arriving in Costa Rica was an eye opener for the young cultural anthropologist Setha Low. “I thought it was so cool that everybody was there together,” she tells interview David Edmonds in this Social Science Bites podcast. “… Everybody was talking. Everybody knew their place. It was like a complete little world, a microcosm of Costa Rican society, and I hadn't seen anything like that in suburban Los Angeles.” That epiphany set Low, now a distinguished professor at the Graduate Center of the City University of New York, onto a journey filled with the exploration of public spaces and a desire to explain them to the rest of the world. This trek has resulted in more than a hundred scholarly articles and a number of books, most recently Why Public Space Matters but including 2006's Politics of Public Space with Neil Smith; 2005's Rethinking Urban Parks: Public Space and Cultural Diversity with S. Scheld and D. Taplin; 2004's Behind the Gates: Life, Security and the Pursuit of Happiness in Fortress America; 2003's The Anthropology of Space and Place: Locating Culture with D. Lawrence-Zuniga; and 2000's On the Plaza: The Politics of Public Space and Culture. Low is also director of the Graduate Center's Public Space Research Group, and has received a Getty Fellowship, a fellow in the Center for Place, Culture and Politics, a fellowship from the National Endowment for the Humanities, a Fulbright Senior Fellowship, and a Guggenheim for her ethnographic research on public space in Latin America and the United States. She was president of the American Anthropological Association (from 2007 to 2009) and has worked on public space research in projects for the Center for Advanced Study in the Behavioral Sciences at Stanford and was cochair of the Max Planck Institute for Religious and Ethnic Diversity's Public Space and Diversity Network.  

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their discussion, Melina and Nancy explore key concepts such as autonomy bias, the magnetic middle, and the significance of testing marketing strategies to achieve measurable results. With practical examples and engaging stories, this episode is packed with actionable insights for marketers at any level. In this episode: Discover how small changes in marketing can lead to significant results. Learn about the impact of autonomy bias and how to leverage it in your campaigns. Explore the concept of the magnetic middle and its role in consumer decision-making. Understand the importance of testing and validation in marketing strategies. Gain insights into the practical applications of behavioral science in various marketing contexts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/536. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

EPISODE SUMMARY What if your watch could tell you exactly when your brain is in its peak state for connection, creativity, and decision-making? Today on the Wired For Success podcast, I sit down with neuroscientist Dr. Paul J. Zak to uncover how entrepreneurs can build million-dollar businesses without burning out. This episode will change the way you lead, love, and live. We talk about… -  The surprising brain chemical mix behind focus + connection -  How to engineer flow without hustle or burnout -  Kindness & connection   EPISODE NOTES Dr. Paul J. Zak is a Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's three decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, live events, and emotional health. He is a regular TED speaker and appears in the media regularly.    Links: Free emotional fitness app: https://your6.com/ https://pauljzak.com https://www.getimmersion.com/ https://www.linkedin.com/in/paul-j-zak-91123510/ X:@pauljzak   ------------ Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- Disclaimer: Podcast Episodes might contain sponsored content.

Annie Duke—a former professional poker player and renowned author on behavioral science—discusses the science of decision making and how it can be applied to investing with Justin Thomson, head of the T. Rowe Price Investment Institute.

I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

This show has been flagged as Explicit by the host. Quick-Glance Summary I walk you through an MIT experiment where 54 EEG-capped volunteers wrote essays three ways: pure brainpower, classic search, and ChatGPT assistance. Brain-only writers lit up the most neurons and produced the freshest prose; the ChatGPT crowd churned out near-identical essays, remembered little, and racked up what the researchers dub cognitive debt : the interest you pay later for outsourcing thought today. A bonus “switch” round yanked AI away from the LLM devotees (cue face-plant) and finally let the brain-first team play with the toy (they coped fine), proving skills first, tools second. I spiced the tale with calculator nostalgia, a Belgian med-exam cheating fiasco, and Professor Felienne's forklift-in-the-gym metaphor to land one mantra: *scaffolds beat shortcuts*. We peeked at tech “enshittification” once investors demand returns, whispered “open-source” as the escape hatch, and I dared you to try a two-day test—outline solo, draft with AI, revise solo, then check what you still remember. Net takeaway: keep AI on a leash; let thinking drive, tools navigate . If you think I'm full of digital hot air, record your own rebuttal and prove it. Resources MIT study MIT Media Lab. (2025). Your brain on ChatGPT: Accumulation of cognitive debt. https://www.media.mit.edu/publications/your-brain-on-chatgpt/ Long term consequences (to be honest - pulled these from another list, didn't check all of them) Clemente-Suárez, V. J., Beltrán-Velasco, A. I., Herrero-Roldán, S., Rodriguez-Besteiro, S., Martínez-Guardado, I., Martín-Rodríguez, A., & Tornero-Aguilera, J. F. (2024). Digital device usage and childhood cognitive development: Exploring effects on cognitive abilities. Children , 11(11), 1299. https://pmc.ncbi.nlm.nih.gov/articles/PMC11592547/ Grinschgl, S., Papenmeier, F., & Meyerhoff, H. S. (2021). Consequences of cognitive offloading: Boosting performance but diminishing memory. Quarterly Journal of Experimental Psychology , 74(9), 1477–1496. https://pmc.ncbi.nlm.nih.gov/articles/PMC8358584/ Ward, A. F., Duke, K., Gneezy, A., & Bos, M. W. (2017). Brain drain: The mere presence of one's own smartphone reduces available cognitive capacity. Journal of the Association for Consumer Research , 2(2), 140–154. https://www.journals.uchicago.edu/doi/full/10.1086/691462 Zhang, M., Zhang, X., Wang, H., & Yu, L. (2024). Understanding the influence of digital technology on cognitive development in children. Current Research in Behavioral Sciences , 5, 100224. https://www.sciencedirect.com/science/article/pii/S266724212400099X Risko, E. F., & Dunn, T. L. (2020). Developmental origins of cognitive offloading. Developmental Review , 57, 100921. https://pubmed.ncbi.nlm.nih.gov/32517613/ Ladouceur, R. (2022). Cognitive effects of prolonged continuous human-machine interactions: Implications for digital device users. Behavioral Sciences , 12(8), 240. https://pmc.ncbi.nlm.nih.gov/articles/PMC10790890/ Wong, M. Y., Yin, Z., Kwan, S. C., & Chua, S. E. (2024). Understanding digital dementia and cognitive impact in children and adolescents. Neuroscience Bulletin , 40(7), 628–635. https://pmc.ncbi.nlm.nih.gov/articles/PMC11499077/ Baxter, B. (2025, February 2). Designing AI for human expertise: Preventing cognitive shortcuts. UXmatters . https://www.uxmatters.com/mt/archives/2025/02/designing-ai-for-human-expertise-preventing-cognitive-shortcuts.php Tristan, C., & Thomas, M. (2024). The brain digitalization: It's all happening so fast! Frontiers in Human Dynamics , 4, 1475438. https://www.frontiersin.org/journals/human-dynamics/articles/10.3389/fhumd.2024.1475438/full Sun, Z., & Wang, Y. (2024). Two distinct neural pathways for mechanical versus digital memory aids. NeuroImage , 121, 117245. https://www.sciencedirect.com/science/article/pii/S1053811924004683 Ahmed, S. (2025). Demystifying the new dilemma of brain rot in the digital era. Contemporary Neurology , 19(3), 241–254. https://pmc.ncbi.nlm.nih.gov/articles/PMC11939997/ Redshaw, J., & Adlam, A. (2020). The nature and development of cognitive offloading in children. Child Development Perspectives , 14(2), 120–126. https://srcd.onlinelibrary.wiley.com/doi/10.1111/cdep.12532 Geneva Internet Platform. (2025, June 3). Cognitive offloading and the future of the mind in the AI age. https://dig.watch/updates/cognitive-offloading-and-the-future-of-the-mind-in-the-ai-age Karlsson, G. (2019). Reducing cognitive load on the working memory by externalizing information. DIVA Portal . http://www.diva-portal.org/smash/get/diva2:1327786/FULLTEXT02.pdf Monitask. (2025). What is cognitive offloading? https://www.monitask.com/en/business-glossary/cognitive-offloading Sharma, A., & Watson, S. (2024). Human technology intermediation to reduce cognitive load. Journal of the American Medical Informatics Association , 31(4), 832–841. https://academic.oup.com/jamia/article/31/4/832/7595629 Morgan, P. L., & Risko, E. F. (2021). Re-examining cognitive load measures in real-world learning environments. British Journal of Educational Psychology , 91(3), 993–1013. https://bpspsychub.onlinelibrary.wiley.com/doi/10.1111/bjep.12729 Podcast episodes that inspired some thoughts Felien Hermans (NL) Tech won't save us Screenstrong Families Provide feedback on this episode.

Nancy L. Weaver, Ph.D Professor of Behavioral Science at St. Louis University joins Megan Lynch talking about limits to normal parenting approach and instead turning to neurological.

AI is transforming the workplace. But should we fear it or embrace it? In this episode, we dive into the future of work, exploring how AI is reshaping jobs, skills, and organizational culture. We'll bust myths, highlight opportunities, and share practical tips anyone can use to prepare for an AI-powered workplace (without needing to be a tech expert). In this Episode: Dr. Heather Morton, Tom Bradshaw, Nic Krueger, Lee Crowson, Jason Hamil, LindaAnn Rogers, Dr. Cam Dunson, Dr. Emi Barresi           I/O Career Accelerator Course: https://www.seboc.com/job Visit us https://www.seboc.com/ Follow us on LinkedIn: https://bit.ly/sebocLI Join an open-mic event: https://www.seboc.com/events References:       Jarrahi, M. H., Lutz, C., Boyd, K., Oesterlund, C., & Willis, M. (2023). Artificial intelligence in the work context. Journal of the Association for Information Science and Technology, 74(3), 303-310.         Meng, Q., Wu, T. J., Duan, W., & Li, S. (2025). Effects of employee–Artificial Intelligence (AI) collaboration on counterproductive work behaviors (CWBs): Leader emotional support as a moderator. Behavioral Sciences, 15(5), 696.         Zirar, A., Ali, S. I., & Islam, N. (2023). Worker and workplace Artificial Intelligence (AI) coexistence: Emerging themes and research agenda. Technovation, 124, 102747.   

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

In this episode, we talk with two authors who have papers featured in the special issue of the Journal of Genetic Counseling on Research Methods in Genetic Counseling. In the first segment we explore implementation science and its utilization in bridging the gap between research and clinical practice. In our second segment, we talk to an author about retrospective chart reviews and the benefits and drawbacks of this methodology.   Segment 1: A guide to utilizing implementation science for genetic counseling   Alanna Kulchak Rahm is a certified genetic counselor and implementation scientist with a PhD in Health and Behavioral Science. She has spent her career specializing in the implementation of genomics and precision health in healthcare systems. For over 25 years, she has conducted research on the utilization of genetic information by individuals and healthcare systems, new paradigms for identifying individuals with genomic risk, and new service delivery models for genomic testing. She has been a driver for the integration of implementation science and patient engagement to understand and study the integration of genomics into the learning health system, and is a tireless advocate of implementation science in genetic counseling. She has participated in and led many workshops and trainings on implementation science in genetics, serving as a faculty mentor for the NIH Training in Dissemination and Implementation Research in Cancer (TIDIRC) and recently as a co-lead of the Training in Dissemination and Implementation Research in Genomics and Precision Public Health (TIDIR-GPPH). She is currently a Program Director in the Division of Genomic Medicine at the National Human Genome Institute (NHGRI) where she directs the Network of Genomics-Enabled Learning Health Systems and other programs and continues to advance the integration of implementation science and genomics.   In this segment we discuss: Implementation science (IS) as a bridge between research and clinical practice in genetic counseling Misconceptions about IS, key frameworks like RE-AIM, and practical applications in daily work Using IS to identify and reduce inequities in genomic medicine Future integration of IS into training, research, and professional practice Link to the 2025 annual conference on dissemination and implementation    Segment 2: Leveraging hindsight: A retrospective chart review how-to for genetic counselors   Dr. Ramsey is the Section Chief of Individualized Therapeutics in the Division of Clinical Pharmacology, Toxicology and Therapeutic Innovation at Children's Mercy. She is leading the implementation of a pharmacogenomics program that is fully integrated with the electronic health record, developing model-informed decision support for several medications, and Co-director of their Pediatric Clinical Pharmacology Fellowship Program. Before joining Children's Mercy, Dr. Ramsey was an Associate Professor and co-director of the Genetic Pharmacology Service at Cincinnati Children's Hospital. She completed her postdoctoral fellowship in Pharmacogenetics at St. Jude Children's Research Hospital and received her PhD in Molecular, Cellular, Developmental Biology and Genetics from the University of Minnesota – Twin Cities. Dr. Ramsey is interested in all aspects of pharmacogenetics, from basic research to implementation in patient care.   In this segment we discuss: The role of retrospective chart reviews in genetic counseling research Common pitfalls such as unclear aims, time demands, and data extraction challenges Strategies for success, including SOPs, REDCap, and multidisciplinary collaboration Lessons learned on refining criteria, ensuring data quality, and team engagement   Would you like to nominate a JoGC article to be featured in the show? If so, please fill out this nomination submission form here. Multiple entries are encouraged including articles where you, your colleagues, or your friends are authors.   Stay tuned for the next new episode of DNA Dialogues! In the meantime, listen to all our episodes Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Dialogues”.    For more information about this episode visit dnadialogues.podbean.com, where you can also stream all episodes of the show. Check out the Journal of Genetic Counseling here for articles featured in this episode and others.    Any questions, episode ideas, guest pitches, or comments can be sent into DNADialoguesPodcast@gmail.com.    DNA Dialogues' team includes Jehannine Austin, Naomi Wagner, Khalida Liaquat, Kate Wilson and DNA Today's Kira Dineen. Our logo was designed by Ashlyn Enokian. Our current intern is Stephanie Schofield. 

Annie Duke—a former professional poker player and renowned author on behavioral science—discusses the science of decision making and how it can be applied to investing with Justin Thomson, head of the T. Rowe Price Investment Institute.

Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it's an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Dr. David Spiegel is the Associate Chair of Psychiatry & Behavioral Sciences at Stanford University School of Medicine, Director of the Center on Stress and Health, and Medical Director of the Center for Integrative Medicine. He is one of the world's leading experts on the clinical use of hypnosis and how it can be used to manage stress, anxiety, and overall wellbeing. Today on the show we discuss: why most people stay trapped in anxiety and bad habits, the truth about what hypnosis really is and why it's often misunderstood, how hypnosis can quickly calm your body and rewire your brain's alarm system, the shocking science showing hypnosis can reduce anxiety in minutes, practical tools you can use daily to erase stress and build confidence, how hypnosis helps heal trauma and break phobias, and much more. Want to be coached by me? I've got a few 1:1 spots open where I'll help you break bad habits, build healthier routines, and transform your life. Click here to book your intro call: https://calendly.com/dougbopst/30-min-call/ ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Remodelers On The Rise, Kyle sits down with behavioral scientist Dr. Kurt Nelson to explore what great leaders say — and how they say it. From the psychology behind effective communication to the science of motivation and behavior change, this episode is packed with insights remodelers can use to lead with more clarity and influence. Whether you're guiding a team, communicating with clients, or trying to build a strong company culture, you'll take away practical tools that make your leadership more impactful. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ Want to hear more about Contractor Growth Network in action? Check out our June episode, Moving Beyond DIY Marketing. In it, Peter Ranney from RanneyBlairWeidmann shares why he trusted CGN and how they helped his website generate more referral-quality leads for his Design Build Firm. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Effective communication involves understanding both the sender and receiver. Framing messages positively can significantly impact engagement and motivation. Concrete language is more effective than abstract language in leadership. Filling in uncertainties is crucial to prevent negative assumptions. Positive thinking can lead to a more joyful and productive work environment. Emotions are contagious; a positive leader fosters a positive team. Intentional communication requires thoughtfulness and preparation. Self-talk influences our perception and response to challenges. Understanding behavioral science can enhance leadership effectiveness. Celebrating milestones can strengthen community and engagement. ----- Chapters 00:00 Introduction to Behavioral Science in Leadership 04:03 The Importance of Effective Communication 06:44 Framing Communication for Impact 09:49 Empathy and Understanding in Leadership 12:48 The Power of Self-Talk and Reframing 16:01 Concrete vs. Abstract Language in Communication 22:46 The Power of Concrete Language 28:52 Filling in Uncertainty 37:55 The Impact of Positive Thinking

Mother of Courage: The True Story of an Armless Dentist and Her Triumph Over Tragedy by Dr Philip Chanin https://www.amazon.com/Mother-Courage-Armless-Dentist-Triumph/dp/B0D8RM8JSL Motherofcourage.com Mother of Courage is the inspiring true story of a young woman who loses both arms in a boating accident, yet valiantly finishes dental school, marries, raises two boys, teaches at an historically Black medical college, and becomes a nationally known advocate for people with disabilities. With grace, humor, faith, and a large dose of determination, Margaret Chanin transforms her tragic physical loss into a triumph of the human spirit-and shares her light with everyone she meets. Philip Chanin, EdD, ABPP, CGP, is a licensed clinical psychologist and consulting Buddhist psychotherapist, a nationally Certified Group Psychotherapist, and an Advanced Imago Therapist in private practice in Nashville, Tennessee. He is Board Certified through the American Board of Professional Psychology, and since 2005 he has been an Assistant Clinical Professor of Psychiatry and Behavioral Sciences at Vanderbilt University School of Medicine. Bill Snyder is a Nashville-based science writer.About the author Dr. Philip Chanin is a Board Certified Clinical Psychologist. He loves writing, and there are 60 articles that he has written on his psychology practice website. He received a Bachelor's Degree from Amherst College and a Doctorate in Counseling Psychology from the University of Massachusetts, Amherst. He is a Licensed Psychologist in Tennessee and has previously held licenses in Pennsylvania, Massachusetts, New Hampshire, Vermont, and Maine. Dr. Chanin did post-doctoral training in clinical psychology in Massachusetts and in Philadelphia, at The Devereux Foundation. He opened a private practice in Ardmore, on Philadelphia's Main Line. He then relocated back to Massachusetts, living on the campus of the Northfield Mt. Hermon School, and spent five years working at an inpatient substance abuse treatment hospital in New Hampshire. He then established a private practice in Keene, New Hampshire, before moving back to Nashville, Tennessee, in 1991. Dr. Chanin is Board Certified through the American Board of Professional Psychology (ABPP), is a nationally Certified Group Psychotherapist, and is also an Advanced Imago Therapist in Nashville. He formerly served as Chair of the Board of Directors of the Nashville Psychotherapy Institute. He is an Assistant Clinical Professor in the Department of Psychiatry of the Vanderbilt University Medical Center, for whom he sees psychiatric residents for supervision and psychotherapy. In his free time, Dr. Chanin enjoys spending time with his wife and two grown step-children. He also enjoys reading, writing, walking, yoga, playing racquet sports, spending time with friends and colleagues, and traveling in the States and internationally. The publishing of his book, Mother of Courage: The True Story of an Armless Dentist and Her Triumph Over Tragedy, represents the fulfillment of a long held dream to tell his mother's story.

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

What if the secret to successful return-to-work for brain and spinal injury claimants lies not only in physical recovery, but in how we understand—and change—behavior? At Craig Hospital, Board Certified Behavior Analyst Arielle Reindeau reveals a pioneering model where behavioral science drives better therapy participation, faster progress, and ultimately, greater independence.Learn why insurers and agents increasingly see the value in specialized rehabilitation centers that treat behaviors as modifiable variables—not fixed obstacles. Through remarkable case studies, you'll hear how Craig Hospital blends intensive medical care, neuropsychology, family guidance, and data-driven behavioral interventions to overcome aggressive outbursts, refusal of care, and so-called “difficult” patient labels.In this episode, discover actionable insights that can help you advocate for smarter claims strategies—potentially lowering costs and improving claimant outcomes. Explore the financial and human impact of integrating behavior analysis into every step of recovery, and start thinking differently about the path to independence for your insureds.Ready to understand the future of workers' comp? This is the episode your bottom line—and your client's families—can't afford to miss.Season 10 is brought to you by Berkley Industrial Comp. This episode is hosted by Greg Hamlin and guest co-host Matthew Yehling. If you want to reach out to anyone at Berkley Industrial Comp, call 1-800-448-5621.Visit the Berkley Industrial Comp blog for more!Got questions? Send them to marketing@berkleyindustrial.comFor music inquiries, contact Cameron Runyan at camrunyan9@gmail.com

In this conversation, Dr. Rob shares his transformative journey from addiction and homelessness to becoming a leading authority in neuroscience and addiction recovery. He discusses the importance of understanding the brain's structures, the role of community in recovery, and the significance of spiritual awakening. Dr. Rob emphasizes the need to break patterns, take action, and find one's true calling while navigating the complexities of the subconscious mind. His insights provide a fresh perspective on addiction and recovery, highlighting the power of personal transformation and the impact of positive influences.   TLR Always – Get A Free Copy of The Last Relapse, Your Blueprint For Recovery   Get In Touch With Dr. Robb Kelly:  If you are in need, don't hesitate to contact Dr. Robb:  2146000210 Dr. Robb's Website Click Here For The 9D Multi-Dimensional Sound Experience Contact Dr Robb for His Free book (First 10 Only)    Know more about Sathiya's work: DCIC Always – Join The Brotherhood (and get coached by Sathiya) For Less Than $2/day Submit Your Questions (Anonymously) To Be Answered On The Podcast Watch Sathiya on Youtube For More Content Like This   Chapters:  (00:00) Dr. Rob's Journey: From Addiction to Neuroscience (09:45) The Spiritual Awakening: A Turning Point (19:53) Understanding Brain Structures and Addiction (29:57) The Power of Community and Environment (39:38) Conscious vs. Subconscious Mind: Breaking Patterns (36:54) Breaking Patterns and Building New Pathways (39:38) Understanding Relapse and Behavioral Science (40:36) The Importance of Consistency in Change (43:30) Taking Action and Overcoming Perfectionism (45:23) The Role of Gut Feelings in Decision Making (49:14) Finding Your Forte and Embracing Change (52:39) Slowing Down to Hear God's Voice (55:53) Staying Focused and Avoiding Distractions (01:01:02) The Impact of Stories on Recovery (01:04:51) Final Thoughts and Resources for Change

In this episode, Dr. John E. Lewis returns to the podcast to explore the autoimmune and neurodegenerative aspects of multiple sclerosis — and how nutrition, supplements, and exercise can help change its trajectory… Hit play to learn: The leading cause of death for people with multiple sclerosis. The key protein for central nervous system repair. The genetic characteristics of immune system functioning. The role that diet plays in enhancing gastrointestinal health.  Dr. Lewis is dedicated to showing how nutrition and supplementation can optimize health. He is the founder and president of Dr. Lewis Nutrition®, a former Associate Professor in the Department of Psychiatry and Behavioral Sciences at the University of Miami Miller School of Medicine, and a Diplomate, Faculty Member, and Advisor of the Medical Wellness Association. Over his career, Dr. Lewis has led more than 30 human health studies, helping raise over $23 million in research funding. He has published more than 180 peer-reviewed papers, lectured around the world, appeared on television, and mentored students from undergraduate to post-doctoral levels.  Want to learn more about how Dr. Lewis's work continues to bridge clinical research with practical health strategies for everyday life? Join the conversation now!

My guests today are Richard Thaler and Alex Imas. Richard Thaler is a theorist in behavioral economics and a professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics. Alex Imas is a professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business. He studies behavioral economics with a focus on cognition and mental representation in dynamic decision-making. The topic is their book The Winner's Curse: Behavioral Economics Anomalies, Then and Now. In this episode of Trend Following Radio we discuss: Behavioral economics anomalies and their persistence Trend following, momentum, and mean reversion Nick Leeson and the Barings Bank collapse Development and evolution of their book Applications of behavioral economics in real-world decisions Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!  

Shirin Oreizy, engineer and coach, found herself hindered by a pattern of perfectionism as she embarked on a career transition. She'd known about the Hoffman Process for five years, but she didn't think she needed it. When she saw the effects of this pattern of perfectionism and how it was blocking her from creating her dream and vision, she knew it was time. Concurrently, over these five years, Shirin and her husband had been on a long, painful IVF journey. At the time of her Process, Shirin was beginning to recover from the trauma of this journey and the grief of loss from four miscarriages. She was in the process of accepting that she and her husband would never be parents. Namaki During her Process, everyone knew Shirin as Namaki, which was her childhood name. Since no one in her Process knew her given name, her classmates and teachers called her Namaki. As her week at the Process unfolded, Shirin found that rekindling her relationship with Namaki was the path back to her true self and self-love. As she tells Drew: "I think what I really love about Hoffman specifically was that there's this imprint. There's this somatic, felt, body-sense imprint of love in me. That it will never go away; and you know, the patterns come ... and I forget myself, but I have access to come back to this deep imprint of self-love." At the Process, Shirin worked with Namaki's moments when she felt deeply unsafe. Through this, Shirin was able to experience a "falling back into trust with my place in the world." She realized there's a larger arc to her life story than she had been holding onto through control. Content Warning: Before you begin, please know that this conversation contains descriptions of "reproductive trauma, loss, and grief." Please use your discretion. More about Shirin Oreizy: My journey began as an engineer at Nvidia, where I learned the art of solving complex problems. Later, I founded and led a behavior design agency, partnering with both scrappy startups and Fortune 500 giants for two decades. Along the way, I became fascinated by how people truly transform. How real change happens within both teams and individuals. Today, I focus on coaching and speaking because I know how pivotal life's transitions can be. My work draws on a lifelong passion for understanding what drives us as humans, shaped by years of hands-on experience with leaders, teams, and individuals. I weave together insights from a range of disciplines: Personality Profiling: Enneagram & Big Five (self-understanding and connection) Hoffman Process (healing old patterns, renewing a sense of “enough”) Neuroscience (building resilience and hope) Positive Psychology (cultivating optimism and curiosity) Behavioral Science (creating sustainable habits and agency) Conscious Leadership Group (leading with awareness and presence) Outside of coaching, I've shared my work on human behavior with audiences at TechCrunch Disrupt (Audience Choice Award), as a guest lecturer at NYU, Columbia, and Stanford, and as a keynote speaker at major industry events. I live in San Francisco with my husband—also a Hoffman grad—and our dog, Pickles, a Hoffman grad in spirit (he's mastered the art of welcoming love, especially when treats are involved). We love exploring stunning landscapes around the world that challenge us physically and mentally. Since Hoffman, we've launched a passion project, Life of Adventure and Change, where we're mapping out a decade of travel adventures to share with friends. Our goal is to build a community of conscious travelers who inspire each other to embrace new adventures and experiences. Learn more about Shirin at her personal website. Listen on Apple Podcasts Listen on Spotify As mentioned in this episode: Conscious Leadership Group •   Diana Chapman, Co-Founder •   Listen to Diana Chapman on The Hoffman Podcast: Experiencing More Heaven on Earth The Enneagram

Join Chad Hyams in an engaging conversation with Scott Hutcheson, a professor and biohacking expert discussing "Biohacking Leadership." Discover how integrating biology with leadership can enhance team and personal performance. Scott shares insights from his journey of putting diabetes into remission through biohacking and explores his book on leveraging behavioral biology to amplify leadership impact. Explore key concepts like warmth, competence, gravitas, and how the neuroscience of conversation can strengthen relationships. Perfect for entrepreneurs and anyone looking to enhance their leadership skills through biohacking strategies. Connect with Scott: Scott Hutcheson's Website: scotthutcheson.com Biohacking Leadership Book: Available on Amazon ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

In this episode of Talk Nerdy, Cara is joined by professor in the Departments of Neurology and Psychiatry and Behavioral Sciences at the UC San Francisco, Dr. Virginia Sturm. They discuss her book: Mysteries of the Social Brain: Understanding Human Behavior Through Science. Follow Virginia: @brainsturming