Podcasts about Content marketing

Click here to get a Free Mini Podcast SEO Audit and discover the blind spots that are keeping your show invisible on Apple & Spotify.Are you pouring time into your podcast but still feel like no one's listening?Most podcasters stay stuck chasing high-profile guests or endlessly promoting on social media — but those strategies are usually the very reason your podcast remains invisible. If you've ever felt frustrated that your show isn't being found by new listeners, this episode will change that.Inside, you'll learn:The #1 overlooked reason most podcasts stay invisible on Apple & Spotify.Why traditional promotion tactics rarely translate into real listener growth.The data-driven podcast SEO approach that makes your show discoverable and clickable.If you're ready to finally stop feeling invisible and start ranking where listeners are searching, this episode is for you. Press play now and discover how to transform your podcast's growth strategy.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

David Auerbach, Chief Investment Office at Hoya Capital, explains the potential of REITs and how they can fit into an investor's overall portfolio.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, host Shanti Ryle, Director of Content Marketing at Crexi, sits down as David shares insights from  over 25 years of experience in the REIT industry. The conversation explores the evolution of REITs, and the essential role of rent in investment decisions. David also highlights the importance of dividends, REITs' resilience through market cycles, and the impact of technology on the industry. The episode explores the fundamentals of REITs, their significance for investors, and how Hoya Capital approaches its ETF strategy. Listeners gain a wealth of knowledge about the opportunities within the REIT space and what the future holds for commercial real estate investments.Meet David Auerbach: A REIT Industry VeteranDavid's Journey into the REIT SpaceEarly Career Challenges and LessonsThe Evolution of the REIT SectorBuilding Relationships and Trust in TradingThe Role of Technology and Social Media in TradingThe Importance of Compliance and CommunicationUnderstanding REIT Fundamentals and Market CyclesThe Impact of Technology on REITsObserving REIT Properties in Real TimeThe Critical Role of Rent in REIT ValuationsUnderstanding Lease Types and Rental Income StreamsThe Rise and Fall of Apartment NOI GrowthChallenges in Growing Rent with High OccupancyThe Importance of Market Rent KnowledgeThe Role of Technology in Real EstateSpecialization in Real Estate BrokerageThe Value of Deep Market KnowledgeData Sources for Different Real Estate SectorsThe Importance of Dividends in REITs  About David Auerbach:David Auerbach has been in the REIT industry for almost 25 years and was most recently the former managing director of Armada ETF Advisors. He is the publisher of “The Daily REITBeat Newsletter”, a widely-followed industry publication that covers the publicly-traded REIT sector and is also a consultant with IR Concierge, LLC which is focused on corporate access in the REIT industry. David spent time working with World Equity Group in institutional securities trading and in December 2018, he departed Esposito Securities after 6½ years where he helped to build out the REIT/Real Estate platform with institutional investors and Equity REITs plus worked with ETF issuers on seeding, relationship building, and order execution.Prior to joining Esposito Securities, David spent 11 years at Green Street Advisors as a Vice President of Institutional Trading handling REIT order execution and sales trading on behalf of institutional clients, hedge funds, pension funds, and other investors.  Before that, he worked at Financial Marketplace Inc. for 2 years as a retail investment adviser.  He has been quoted by Bloomberg, WSJ, Financial Times, REIT.com, and GlobeSt.com among countless other real estate publications and has been a featured guest on such networks as Yahoo Finance, TD Ameritrade and Bloomberg TV.   For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Failing forward as a food scientist and food designer w/ Dr. Bryan Quoc Le Dr. Bryan Quoc Le is a PhD-level food scientist, author of the book 150 Food Science Questions Answered, host of the upcoming documentary The Flavor Matrix, and Founder and Principal Consultant at Mendocino Food Consulting.Links:https://www.mendocinofoodconsulting.com/https://www.instagram.com/bryanquocleTags:Book Publishing,Consulting,Content Marketing,Creator Economy,Entrepreneur,Mental Health,Science,Small Business,Thought Leader,Writer,Failing forward as a food scientist and food designer w/ Dr,Podmatch,Live Video Podcast InterviewSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

In this episode of Content Marketing for Real Estate, we talk with Lauren Duke of Core Ops Collective about how real estate agents can escape the messy middle, build systems, and scale sustainably. From avoiding agent burnout to creating consistent marketing and elevating the client experience, learn how to design a business that supports your life, not the other way around.CoreOps CollectiveCoreOps Collective on InstagramThe Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don't work?Want to grow your business while working smarter, not harder? You're in the right place!I'll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor

Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today's era of AI-generated content. Jon shares what he's learned since launching the first commercially available AI detector—just three days before ChatGPT hit the market—and offers practical advice on balancing efficiency with authenticity. Listeners will hear about using AI tools responsibly while still producing high-quality, original content that builds trust and stands out in search, LLMs and beyond. Jon also explains how marketers can increase their visibility with strategies like adding citations, original data and quotes.  Whether you're worried about declining Google traffic, retention challenges or simply how to future-proof your content strategy, this episode delivers insights you can put into practice right away. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Jon Gillham: Jon Gillham founded Originality.ai after selling a content marketing agency he had previously founded. Originality.ai launched in November 2022 to detect GPT-3-generated content (before ChatGPT had launched). One of the earliest adopters of generative AI content for SEO purposes at scale through his agency, Jon understood the wave that was coming, which ChatGPT and GPT-4 have fully unleashed. Additionally, he believed that there was a need for a modern plagiarism checking solution. One that provided scan history, detection scores, shareable results, team access etc., what you would expect from a modern Plagiarism Checking solution. The team now includes experienced Machine Learning Engineers, Researchers, Developers and Marketers, all on a mission to try and provide transparency on the true originality of any writing.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, Ambassador Elisha sits down with Alice Seba, a pioneer in online business and content marketing with over 22 years of experience helping entrepreneurs turn ideas into profitable digital products.   Alice shares how she built a full-time online income while raising her children, the biggest mistakes entrepreneurs make with content marketing, and how mindset and consistency play a vital role in business success.   You'll discover:   • How to create content that naturally drives sales without feeling “salesy.”   • The best way to turn big ideas into simple, sellable products.   • The secret to writing persuasive, emotional content.   • Why mindset is everything in building an online business today.    

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working. Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business. Find out what else you should be checking and tracking in this week's podcast episode. Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Marketing im B2B-Bereich ist mehr als nur das Erstellen von Inhalten. Es ist eine Kunst des Geschichtenerzählens gekoppelt mit Strategie, analysiert und umgesetzt für die klugen Köpfe in Geschäftskundenumfeldern. Haben Sie sich je gefragt, warum manche Unternehmen scheinbar mühelos die Aufmerksamkeit ihrer Kunden gewinnen, während andere kaum Beachtung finden? Der Schlüssel liegt oft im sinnvollen Content-Marketing. Lassen Sie uns in die Feinheiten eintauchen und einen Blick darauf werfen, wie man Content für die Leadgenerierung optimal einsetzt. Nicht nur zuhören, sondern mitreden? Komm kostenfrei in meine Community "Vertrieb&Verkauf" https://stephanheinrich.com/skool   Ein gut geplanter Content-Plan bringt Struktur, Zielsetzung und lässt keine Fragen offen. Authentischer Inhalt spricht die Sprache der Kunden und gibt ihnen das Gefühl, verstanden zu werden. Regelmäßige und strategische Veröffentlichung von Inhalten fördert kontinuierliche Interaktion. Wertvolle Einblicke und kein übermäßiger Fachjargon tragen zur Glaubwürdigkeit bei. Ein robustes Netzwerk und Beziehungen zu Influencern verstärken die Reichweite und Wirkung des Contents. Erfolgreiches Content-Marketing erfordert eine kontinuierliche Analyse und Anpassung der Strategie. Kreativität in der Themenwahl kann Interesse wecken und Expertenstatus untermauern. Content für Leads ist hier ein zentraler Punkt. Erfahren Sie in unserem Blog-Artikel mehr über die Umsetzung einer erfolgreichen Inhalt-Strategie: https://stephanheinrich.com/digitale-neukundengewinnung/content-marketing-b2b/ 

Send us a textBuy the LinkedIn Prospecting CourseIn this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.• Most businesses fail by sending cold outreach without building relationships first• The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer• Problem exploration involves asking about specific challenges and relating to your experience• The soft offer extends an invitation to connect further to discuss their challenges• Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results• Warm leads by commenting on content before moving to DM conversations• Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunitiesWant the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Dein Geschäft soll wachsen? Dann melde dich hier: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Wenn du Inhalte auf Social Media veröffentlichst, dann hast du dir vielleicht schon mal Gedanken darüber gemacht, ob und wie du Musik für deine Reels, Videos und Beiträge nutzen darfst, um rechtlich auf der sicheren Seite zu sein. Um dich vor unnötigen Abmahnungen, nachträglichen teuren Lizenzkäufen und Stress zu bewahren, haben wir dir in dieser neuen Episode alles zusammengestellt, was du zur Musiknutzung in Social Media wissen musst. Viel Spaß beim Anhören! Alle unsere Angebote auf einen Blick: https://www.geschichtendieverkaufen.de/angebote Unser Buch: Mehr Erfolg mit Storytelling: http://www.storytellingbuch.de Zu deiner Storytelling Strategie: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Sichere dir unseren Story-Tipps-Newsletter: https://www.storytipps.de Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

In this episode of Future Fuzz, Vince Quinn sits down with Casey Bright, Senior Director and Head of Marketing at Passport, to discuss the art of strategic brand evolution and why sustainable growth often outperforms short-term virality. Casey shares her experience repositioning Passport from a shipping provider to a full-service global e-commerce partner, detailing the rebrand, website transformation, and alignment between sales and marketing that made it possible. She explains how to create momentum through integrated campaigns, content that adds value, and customer-led storytelling — and why building a challenger brand requires both patience and precision.Guest Bio Casey Bright is a marketing leader with over 15 years of experience driving revenue growth for B2B, B2C, and global companies. She has led go-to-market, inbound, and demand generation strategies for startups and Fortune 500 firms, working closely with sales, product, and revenue operations to deliver measurable results. As Senior Director and Head of Marketing at Passport, Casey has spearheaded the company's transition from a niche shipping provider to a holistic global e-commerce solution. Her approach blends data-driven decision-making with a strong emphasis on sales enablement, brand storytelling, and long-term momentum over quick wins.TakeawaysRepositioning a brand requires both external rebranding and internal alignment.Sales and marketing should operate as one revenue team with shared goals.Sustainable growth comes from momentum, not isolated viral moments.Content marketing builds authority, drives organic traffic, and provides ongoing value.Customer success stories are powerful sales and marketing tools across the funnel.ABM (Account-Based Marketing) is essential for winning enterprise-level deals.Video case studies can serve as multi-funnel assets for awareness, nurturing, and closing.Chapters 00:00 Welcome & Intro to Casey Bright 01:59 What Passport Does & Who They Serve 03:30 Rebranding from Shipping Provider to Global E-Commerce Partner 04:51 Changing the Website, Brand Identity & Domain 06:18 Aligning Sales & Marketing Around the New Story 08:35 Holistic Campaigns & Sales Enablement in Action 10:56 The Value of Sustainable Growth Over Virality 12:51 Content Marketing as a Long-Term Growth Engine 14:49 What's Next for Passport's Marketing Strategy 16:34 Leveraging ABM for Enterprise Outreach 17:16 Why Video Case Studies Are the Next Big Focus 18:59 How to Follow Passport's JourneyLinkedIn ⁠Follow Casey Bright on LinkedIn ⁠Follow Vince Quinn on LinkedIn

Today's show features: Dave Thomas, Director of Content Marketing at CDK Global Danny Negalha, Corporate Fixed Ops Director at McGovern Automotive Group This episode is brought to you by: Toma – If your BDC or Service Advisors are buried in calls, it's time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership's inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial at ⁠⁠⁠https://www.toma.com/cdg⁠⁠⁠ CDK Global – Managing inventory doesn't have to be a grind. Backed by over 50 years of CDK know-how and powered by next-gen AI tools, you'll price with confidence, merchandise like a pro, and move cars off the lot faster — all while boosting your bottom line. Learn more about the CDK Vehicle Inventory Suite: https://www.cdkglobal.com/cdk-vehicle-inventory-suite Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ h⁠⁠⁠ttps://news.dealershipguy.com/⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠ CDG Recruiting ➤ h⁠⁠⁠ttps://www.cdgrecruiting.com/⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠ Instagram ➤ ⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠ TikTok ➤ ⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠ Threads ➤ ⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠ Facebook ➤ ⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠ Everything else ➤ ⁠⁠⁠dealershipguy.com

It's one thing for a solopreneur with a microphone to tell you to trust your own lived experiences to differentiate, resonate, and tell stronger stories. But what happens when there are millions of dollars at stake and millions of viewers consuming your work? Meet Jordan Geary, an Emmy Award-winning producer and storytelling expert. As the Senior Creative Producer of Current Series at Sesame Workshop, he helped shape iconic live-action and animated shows, including Ghostwriter and Helpsters for Apple TV+, Sesame Street Mecha Builders and Bea's Block for HBO Max, and over 300 Sesame Studios shorts for YouTube.In this episode, we hear and discuss a personal story of his, and you'll also hear:How Sesame Workshop ensures their stories connect (it actually involves ONE specific kind of moment they intentionally include each time)The questions you can ask yourself to resonate more consistentlyThe 1 thing Jordan previously believed about storytelling which his career experiences have forced him to rethinkLearn more about Jordan's work at jordangeary.com or follow him on Instagram.***ABOUT MEHello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.You've done lots of things. Now it's time to [be] a thing. It's time to stop chasing attention and become the one others seek.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comNow here's a technique called "laddering down your message" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!Don't market more. Matter more. (

Learn how Free Soul found its first customers without a marketing budget. From 4 a.m. gym visits to eight-figure growth, learn actionable startup tips ahead.For more on Free Soul and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In dieser Folge von „Ehrlich gesagt“ spreche ich mit Juliana Käfer (www.julianakaefer.at) ganz offen und direkt über das, was wirklich zählt, wenn Du als Coach, Berater:in oder Personenmarke Social Selling und Content Marketing endlich wirksam einsetzen willst. Du erfährst, wie Du Dich mit ehrlichem Social Media und Podcast Marketing von der grauen Masse abhebst, Vertrauen aufbaust und dabei ganz Du selbst bleibst. Was erwartet Dich konkret? Selbstverantwortung & echte Positionierung: Warum sich gerade Coaches und Consultants nicht mehr hinter Ausreden verstecken sollten und wie Du mit klarer Haltung ins Tun kommst – für mehr Sichtbarkeit und mehr Geschäftserfolg. Vertrauen aufbauen durch Podcast & Content Marketing: Du erfährst aus erster Hand, wie ein Podcast weit mehr ist als ein Marketingtool – und wie Du ihn gezielt nutzt, damit Deine Zielgruppe Dich kennt, schätzt und Dir vertraut. Wert, Angebot & Umsetzung im Reality-Check: Gemeinsam diskutieren wir Klartext über Preise, Positionierung und den Mut, neue Wege (z.B. Gruppenprogramme oder skalierbare Angebote) zu gehen – damit Social Selling wirklich für Dich funktioniert. Was hast Du davon? Du bekommst Klarheit für Deine nächsten Schritte, alltagstaugliche Inspiration statt leerer Versprechen und ehrliche Insights, wie Social Media und Podcasts für Dich arbeiten können – egal, ob Du noch am Anfang stehst oder ein paar Umwege hinter Dir hast. Alles basierend auf Authentizität, Ehrlichkeit, Nahbarkeit und gegenseitigem Respekt. Du willst nicht länger an der Seitenlinie zusehen, sondern als Original wahrgenommen werden, das vertrauensvoll Kund:innen gewinnt? Dann hör direkt rein – und abonniere den Podcast, wenn Du keine Folge mehr verpassen willst! Das angesprochene Interview mit Juliana aus dem Jahre 2022 findest du hier: https://open.spotify.com/episode/2Mw9cZy3UhtsF1IsuMgwHA?si=KRwVjH17RT6di8-qiAWWPg ____ Dein nächster Schritt: Von der Hörer:in zur Macher:in Du spürst, dass ein Podcast der richtige Hebel für dich ist, aber weißt nicht, wie du deine Expertise in ein fesselndes Format gießt? Als strategischer Podcast-Coach verbinde ich Marketing-Erfahrung seit 2006 mit der Tiefe eines systemischen Coaches. Lass uns gemeinsam deine Botschaft auf den Punkt bringen. ➡️ Buche dein kostenloses Strategie-Gespräch: http://teddy.click/zusammenarbeit Kostenlose Tools & Ressourcen für deinen Start 5-Tage-Podcast-Challenge: Starte deinen Podcast, ohne Technikfrust & Perfektionsdruck – in 5 Tagen. ➡️ http://teddy.click/challenge Podcast-Selbsttest: Finde in 3 Minuten heraus, ob ein Podcast wirklich zu dir passt. ➡️ http://teddy.click/podcasttest Wollen wir in Verbindung bleiben? Ich freue mich über den Austausch mit dir auf meinen Kanälen: LinkedIn: http://linkedin.theangryteddy.com Instagram: http://instagram.theangryteddy.com Facebook: http://facebook.theangryteddy.com Hat dir diese Folge gefallen? Ich stecke viel Herzblut in diesen Podcast. Wenn du meine Arbeit unterstützen möchtest, ist eine ⭐⭐⭐⭐⭐ Bewertung auf Apple Podcasts oder Spotify die wertvollste Währung. Danke für deine Hilfe! Bei Feedback oder Fragen, schreib mir gerne an: daniel@theangryteddy.com Mein Podcast-Setup Mischer: Rodecaster Pro https://amzn.to/3hWVoKP * Mikrofon: Rode Podmic https://amzn.to/3hYABXg * Kopfhörer: AKG K240 https://amzn.to/3upNRqp * Aufnahmegerät: Zoom H5 https://amzn.to/3wAdFl4 * * Affiliate Link: Beim Kauf über diesen Link erhalte ich eine kleine Provision. Für dich entstehen keine zusätzlichen Kosten.

YouTube lead generation is no longer reserved for influencers chasing millions of views or creators banking on viral content. For service-based professionals, coaches, and course creators, YouTube has become one of the most tactical, scalable platforms for attracting high-quality leads—when used with strategy and purpose. Nate Woodbury has made a name for himself by helping experts do exactly that. As the founder of Be the Hero Studios and a YouTube Producer for numerous 7-figure brands, Nate has built a system that moves beyond content creation hype and focuses instead on predictability, precision, and long-term positioning. His approach helps business owners who are tired of spending hours on social media and walking away with nothing to show for it. Instead, he positions YouTube as a search-based ecosystem designed to connect experts with their ideal audience—people actively searching for what they offer. Unlike many content strategies that rely on trend-chasing or broad visibility tactics, Nate's methodology zeroes in on the behavior of searchers. People aren't just browsing YouTube for entertainment; they're asking specific, detailed questions. YouTube lead generation works best when those questions are answered clearly by someone positioned as a knowledgeable authority. That's where Nate's well-known Leaf Strategy comes in. His approach begins by identifying not just general keywords, but ultra-specific search phrases—questions real people are typing into YouTube and Google right now. These aren't vague topics or buzzwords. They're long-form search queries that reflect both intent and need. By targeting these highly focused “leaves” on the content tree, Nate helps experts stand out in a sea of generalists. What makes this approach so effective is that it bypasses the need to go viral or pour money into paid advertising. Instead, it aligns perfectly with how users consume content today: through search, relevance, and trust. When someone finds a video that addresses their exact question—delivered by a credible expert—they're more likely to watch it through, subscribe, and take action. That creates not just views, but true engagement and qualified leads. YouTube lead generation through Nate's lens is about building momentum over time, not gambling on quick wins. His clients typically release consistent content with carefully researched titles, structured metadata, and thoughtful thumbnails—each component playing a vital role in the YouTube algorithm's ability to recommend and elevate content to the right viewers. And once those videos begin performing in search, they continue to bring in traffic long after they're posted, making YouTube one of the few content platforms where the shelf life of a video can extend for years. But perhaps one of the most powerful aspects of this strategy is that it's designed with the expert in mind. Many professionals resist YouTube because they believe they need to become entertainers or video editors. Nate's system removes that friction by focusing on clarity, structure, and scalability. His clients don't need to be flashy—they just need to show up with intention, speak to their audience, and let the strategy handle the rest. This approach has quietly transformed businesses across industries. Coaches who once struggled with inconsistent lead flow now receive steady inquiries. Consultants who were buried in the noise are now easily found. And brands that were hesitant to dive into YouTube are reaping the benefits of search-based visibility and authority. As the digital landscape continues to shift, the ability to attract clients without relying on paid traffic becomes more valuable by the day. YouTube lead generation offers that leverage—if it's used with precision. And Nate Woodbury continues to prove that you don't need to be viral to be visible. You just need to be strategic. Watch the full episode on YouTube. Don't miss future episodes that spotlight the strategies, stories, and experts helping growth-minded leaders accelerate success. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nate Woodbury Nate Woodbury is a YouTube Producer and the founder of Be the Hero Studios. Behind the scenes of many 7-figure influencers, Nate helps experts, coaches, and course creators transform their YouTube channels into highly effective lead generation engines. With a deep understanding of search behavior and content strategy, he guides his clients to create consistent, search-optimized content that attracts their ideal audience—without relying on paid advertising or viral content. Known for developing the Leaf Strategy, Nate focuses on helping professionals position themselves as the go-to expert by answering the exact questions their target audience is already asking. His method is rooted in clarity, efficiency, and long-term results, making YouTube a predictable and scalable tool for client acquisition. Nate's passion lies in helping others amplify their message, expand their impact, and build real, sustainable visibility online. Through Be the Hero Studios, he provides both strategy and production support for content that doesn't just get views—it drives business. To explore Nate's work and services, visit BeTheHeroStudios.com, and check out his YouTube channel for insights, strategies, and examples of the power of intentional content in action. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than 20 years of experience helping entrepreneurs and organizations drive measurable success. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. His expertise spans customer acquisition, brand positioning, and scalable marketing systems that produce results. A serial entrepreneur, Ford has founded over ten companies, authored five business books, holds three U.S. patents, and has received multiple industry awards. In addition to his traditional business acumen, Ford is also a recognized leader in AI prompt engineering, teaching others how to leverage AI to streamline content creation and enhance customer engagement. He recently presented on this topic at the “Unleash AI for Business Summit,” showcasing how tools like ChatGPT are transforming operations, marketing, and the customer experience. To explore how Ford helps business leaders accelerate growth, visit ProfitRichResults.com and watch his latest content at Fordify.tv.

Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse KirshbaumBrand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! Here are a few key takeaways from the episode:Music comes in only two forms: good and bad.Every brand needs a soundtrack that amplifies its strategy.Find a trusted partner with complementary strengths.Embrace technology fully. Adapt, innovate, and define your lane.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we've got some tips to help make it happen, and it's a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don't miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Aspire Commercial's Topher Stephenson explains how brokers can start using AI today with clear workflows, decisive onboarding, and intentional automation.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, host Shanti Ryle, Director of Content Marketing at Crexi, delves into Topher's experience, who offers a decade's worth of insights from of working in CRE operations, AI, and marketing and discusses the transformative power of artificial intelligence for the industry. The conversation covers Topher's journey into commercial real estate, the importance of operationalizing excellence, the various AI and automation tools beneficial for CRE, and the evolving role of technology in shaping the future of the industry. Highlights include practical applications, common misconceptions, and strategic recommendations for integrating AI into CRE practices. The episode emphasizes the critical balance between formalized processes and the necessity of flexibility to adapt to the ever-changing CRE landscape.Meet Topher Stephenson: Head of Operations at Aspire CommercialTopher's Journey into Commercial Real EstateInnovative Marketing Strategies in CREThe Importance of CRM and Project Management ToolsOperational Leadership and AI IntegrationComparing Investment DecksCustomizing AI for AutomationExcitement About AutomationPhilosophical Thoughts on AICommon Misconceptions About AIImportance of Documenting ProcessesDeciding Between AI and Human SolutionsBalancing Formal Processes and FlexibilityRapid Fire QuestionsFuture of AI in Commercial Real EstateConclusion and Contact InformationFor show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi About Topher Stephenson:Topher Stephenson joined Aspire Commercial, a commercial real estate brokerage based in Houston, Texas,  in 2024 as Head of Operations. He directs company operations and marketing strategy, while leading efforts to leverage AI technology in CRE workflows. Topher also provides keynote presentations on how to use AI in CRE and industry conferences and private company trainings both online and in-person around the country, and provides AI & automation consulting services to select partners. With over a decade of experience, he brings expertise in brokerage management, CRE marketing, and operations, specializing in practical applications of AI and emerging technologies.Previously, Topher served as Managing Director at The Boulos Company, Northern New England's largest commercial real estate brokerage. He began his career as Director of Real Estate Marketing at Atlantic National Trust, pioneering innovative marketing strategies for commercial properties nationwide.Topher holds a B.S. in Health Policy & Administration from Pennsylvania State University and a Master's in Business Analytics from the University of Maine. For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what's actually driving conversions — and why it's not “SEO vs. AI,” it's both.___SEO is dead? Not so fast.In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.-AI traffic is growing, but it's still only ~3–5% of SEO traffic for most clients-Conversions often come from unexpected places (hint: not just ChatGPT)-Declines in SEO traffic don't mean SEO is dead — they often show up as branded searches or conversions through other channels-Attribution is getting harder, but that doesn't mean the channel stopped workingWe break down the myths, show the actual ratios, and explain why you shouldn't buy into the “SEO vs. AI” narrative. It's not either/or — they work together.If you've seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what's happening.

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game.They discuss the shift from output-heavy days to work that's more strategic, creative, and often harder to measure. Along the way, they share how tinkering with tools, blocking time for deep work, and aligning with managers can help content teams stay focused without falling into the “more is always better” trap.It's an honest conversation about balancing efficiency with impact—and how AI is forcing marketers to rethink what a productive day really looks like.This episode is sponsored by Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and what to do first so you can start to rank higher on Google, get more traffic to your website, and maybe even increase your visibility on ChatGPT with SEO.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. In this episode,  Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can rebuild trust, align around shared metrics, and adopt a unified revenue team approach to drive meaningful business outcomes. Misalignment within marketing and between marketing and salesImportance of shared KPIs and revenue team structuresChallenges and solutions in marketing attributionUsing AI effectively in enterprise sales and marketingStrategies for CMOs to survive and lead changeTime Stamps01:15 - Introduction and overview of the funnel debate06:40 - Internal marketing misalignment and KPI silos18:50 - Revenue team KPIs and sales pipeline velocity30:10 - Account selection and accelerating funnel velocity42:00 - Attribution challenges and blended models58:30 - AI use cases and limitations in B2B marketing01:10:00 - Upcoming webinar and change management for CMOs Main TakeawaysMarketing must shift from chasing vanity metrics to aligning with sales on revenue-driving KPIs.Attribution should be approached as a blended model combining self-reported data, analytics, and customer interviews.AI is useful for content optimization and sales research but lacks the trust and maturity to replace human teams.Subscribe and share this episode to help others align marketing and sales for better revenue outcomes.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.You'll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You'll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be posting.We're talking about:Why marketing on Instagram is not the same as scrolling itThe #1 thing your content needs to do before someone will buy from youHow to build trust without poking pain points or manipulatingWhat to post to get people ready to buy before they hop on a sales callWhy fall is the best time to grow your business (and how to do it)This one's packed with practical marketing advice, mindset reframes, and zero fluff. Whether you're a seasoned entrepreneur or just starting your small business journey, you'll walk away with actionable tips and a whole lot more confidence in your Instagram strategy.

Discover the art and science of storytelling in content marketing with David Ebner, President and Founder of Content Workshop, in this episode of The Brand Called You. Host Ashutosh Garg dives deep into David's journey from classical storytelling to building a thriving, story-first content marketing agency. Learn how to bridge the gap between creativity and commerce, maintain brand voice consistency, navigate AI advancements, and foster authentic human creativity in the tech-driven marketing landscape. David shares practical tips for B2B storytelling, real client success stories, and why "human-led, machine-fed" is the new mantra for marketers today.Whether you're a content creator, marketer, entrepreneur, or simply passionate about storytelling, this episode is packed with insights, actionable advice, and inspiration to elevate your brand's narrative.

The “rules” of YouTube sound simple enough: keep it short, make it entertaining, don't get negative, and never, ever sell in your videos.  But here's the problem: those rules were written for creators chasing clicks, not for agents trying to sell homes.  And if you follow them blindly, you'll end up with content that looks successful but doesn't move your business forward. Because the truth is, real estate on YouTube runs on a different playbook. A one-hour home tour will outperform thirty viral shorts, not because it racks up views, but because it builds the kind of trust buyers need before they call.  A video about the worst things about living in your city won't scare people away; it'll draw in serious clients who value honesty more than hype.  And while most creators hide their calls-to-action to protect their watch-time graphs, asking for the business, directly and consistently, is the difference between a channel that flatters your ego and one that fills your pipeline. Is there still room for growth on YouTube? What kind of content should we be creating?  In this episode, we explore how Detroit Metro agent and YouTube creator, Paul Wolfert, turned those counterintuitive moves into a business that generates million-dollar leads.  His story proves what every agent needs to hear: if your goal is clients, not clout, you have to be willing to break the so-called rules.   Things You'll Learn In This Episode  Vanity metrics vs. real business Instagram views can make you feel like a local celebrity. But why does YouTube's slower, longer, less “viral” content convert into clients while short-form rarely does? The shocking success of honesty Paul's counterintuitive “Why Not to Move to Detroit” video attracted serious buyers. How does being upfront about flaws actually build trust and authority? Why watch-time beats virality A single one-hour tour video can create more loyalty than 30 viral shorts. What does this reveal about consumer psychology and relationship-building online? The CTA mistake that almost cost Paul his business Removing calls-to-action improved his watch-time graph but destroyed his leads. What does this teach us about resisting the temptation of “pretty” metrics?   Guest Bio Paul Wolfert is a leading Metro Detroit Realtor and YouTube creator who has built a thriving business by showcasing the region through authentic, in-depth video content. With more than 47,000 subscribers and hundreds of families helped, Paul has become a trusted guide for anyone looking to buy, sell, or build in Metro Detroit.    Paul Wolfert YouTube: https://www.youtube.com/c/PaulWolfert Instagram: https://www.instagram.com/paulwolfert/?hl=en    Resources Mentioned  DJI Osmo Pocket (Creative Bundle)  They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan About Your Host Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.    Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Album 7 Track 16 - Health is the True Wealth w/Scott RobinsonWe have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! Here are a few key takeaways from the episode:Always be your authentic selfBe Proactive - Act AccordinglyDon't chase the moneyLean into tech - but be knowledgable about itPay it forwardStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from creative mentor & workshop tutor, Sophie Roberts. She says:“Hi Frankie & Steve!I'm Sophie — a creative mentor and workshop tutor at West Plum Studio. I help people spend more time crafting.My question is around how to know where to draw the line between what you'll give away for free vs what you'll charge for in your business? In the crafting world there is so much free information available online. I've learnt lots over the years from generous free content that others have shared. I'm more than happy to share my own content for free but there does need to come a point where you start to charge otherwise it's just not a business! I'd love to hear your thoughts on this.Thanks!”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community. •••Sophie Roberts' websiteFrankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK InstagramSupport DIFTK on Ko-Fi

Chad Griffiths shares over 20 years of industrial real estate expertise, discusses his bestselling book Industrialize, and reveals in-depth investment strategies.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of the Crexi Podcast, hosted by Shanti Ryle, Director of Content Marketing at Crexi, Chad shares insights from his more than two decades of experience. He covers his journey from a broker to a thought leader, and shares insights from his new bestselling book, Industrialize: The Insider's Guide to Industrial Real Estate. He discusses the importance of understanding tenant needs, the intricacies of industrial asset classes, and the impact of macroeconomic factors like tariffs. Chad also offers valuable advice on investment strategies, emphasizing the need for continual learning and understanding market dynamics. Tune in to gain deep knowledge about the industrial real estate sector and practical tips for both new and seasoned investors.Meet Chad Griffiths: Industrial Real Estate ExpertChad's Entrepreneurial BeginningsTransition to Commercial Real EstateLessons Learned in Industrial Real EstateThe Importance of Integrity and Continuous LearningSelf-Promotion and Market KnowledgeChad's Podcast and Social Media StrategyWriting 'Industrialize': The Journey and ReceptionUnderstanding Industrial Real Estate SubtypesThe Million Dollar Question: Underwriting Industrial Real EstateEvaluating Lease Rates and Market ValueUnderstanding Tenant Needs and Market TrendsFunctional Obsolescence in Industrial Real EstateZoning Challenges and OpportunitiesMacroeconomic Factors: Tariffs and NearshoringCurrent Market Dynamics and Investment StrategiesFuture Outlook and Final Thoughts About Chad Griffiths:Chad Griffiths is an industrial real estate expert with two decades of experience as a broker, investor and thought leader. He hosts a widely acclaimed industrial real estate podcast which features conversations with prominent industry leaders. Chad has given several presentations to universities, associations and conferences across North America covering topics such as the fundamentals of industrial real estate, its economic value to communities, and its role in driving job creation and long-term development.Chad has an MBA, a Diploma in Urban Land Economics, and the prestigious SIOR and CCIM designations, underscoring his commitment to excellence in the field of industrial real estate.  For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Did you like this episode? Dislike it? ⚡ Most lawyers don't have the time or energy to constantly create social media posts — but that doesn't mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks' worth of marketing material, saving you time while keeping your firm consistently top-of-mind.

Text me your questions - I can't reply directly through this system but I read them all and use them to help create new episodes. Thanks!Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it's been a while since you optimized your site. Listen in today and find out what to do for SEO today.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI's Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert's Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he's been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise. The only true path to meaning, freedom, and wealth is building something you control. Joe explains why this premise matters today, and why it connects so closely to the idea of a Tilt: the unique angle that makes you irreplaceable. He shares an updated definition of the Tilt, how it applies to his projects (Content Inc., This Old Marketing} and why finding your Tilt is the foundation of a business model that lasts. Joe closes with a challenge: What is your Tilt? What is the unique angle that makes you irreplaceable? If you cannot answer that clearly, you're at risk. But if you can, you hold the raw material for meaning in your work, freedom over your choices, and wealth that lasts. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: Joe's free guide: [Mastering Goal Setting] Joe's new book: [Burn the Playbook] Let's connect: [LinkedIn]  Subscribe to the Podcast [Content Inc.]  

Are you a content creator, a photographer, or both? In this episode, we tackle a listener's question about balancing artistic passion with creating for business. We share personal stories, tips for staying authentic, and how to pitch ideas without overhauling your online persona. Whether you're navigating creative identity or building client relationships, this episode is packed with insights to help you thrive.Expect to Learn:How intent shapes the distinction between creating for art vs. for businessHow to stay true to your artistic identity while taking on client-driven projectsHow to craft compelling pitches without needing an extensive portfolioWhy staying authentic to your creative passions leads to opportunitiesSponsors:Thanks to Tamron for sponsoring this episode! Now through September 28th, save up to $300 on Tamron lenses like the 18-300mm all-in-one zoom or the 35-150mm F/2-2.8 VXD. Students and faculty can save even more with the Tamron EDU Program. Visit www.tamron-americas.com or your local retailer to shop and save!Thanks to the National Park Foundation for sponsoring today's episode. Enter the Share the Experience photo contest for a chance to win $10,000 and prizes from Celestron, Historic Hotels of America, and YETI. The grand prize winner's photo could be featured on the America the Beautiful—the National Parks and Federal Recreational Lands Annual Pass. Submit your best shots now at sharetheexperience.org/tpmOur Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Send us a textLinkedIn Prospecting Workshop - September 22 @ 12pm CSTApply for the Tiny Marketing ClubLinkedIn | How I hit multi-six figures in year one.Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showJoin the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTube

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients. This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to illustrate how personal brand vs business brand positioning attracts serious investors. Key insights include: Building your personal brand from scratch when you have no online presence Crisis management techniques for reputation rehabilitation The Google Knowledge Panel strategy that separates you from competitors with similar names Why 89% of founders align with video content and how to build a personal brand on social media Personal branding techniques that work across cultures for international market entry Perfect for entrepreneurs struggling with authentic branding, this episode addresses personal branding mistakes, pricing strategies, and content marketing that converts.  Whether you're a multi-passionate entrepreneur seeking branding advice or an established business owner wanting to build your brand online, this conversation provides actionable personal branding strategies that generate real ROI through strategic PR and content creation.

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. Welcome back to the virtual building, Jodi Anderson Jr.! Here are a few key takeaways from the episode:Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and AiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

The world's most useful content strategy newsletter: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:10: 3 things you can do to simplify your offer07:33: How to make your offer more specific13:42: How to make your offer visual and easy to talk about22:42: Why you should name your offer31:31: How to figure out where your time is going in your business34:26: The best time management decision I ever made41:35: A 3-step process to free up your time 45:05: The Referral Message Creator toolShow Notes: Skill Sessions: https://joshspector.com/sessions/Toggl Time Tracker: https://toggl.com/ Text Expander: https://textexpander.com/Establish Yourself Podcast Episode: I Save 5+ Hours a Week with a $4 Tool You've Never Heard of: https://podcasts.apple.com/us/podcast/17-i-save-5-hours-a-week-with-a-%244-tool-youve-never-heard-of/id1643167863?i=1000703582339 Establish Yourself by Annie Franceschi: https://amzn.to/4mPYY7TReferral Message Creator: https://www.greateststorycreative.com/message To Connect with Annie Franceschi: Website: https://www.anniefranceschi.com/ LinkedIn: https://www.linkedin.com/in/anniefranceschi/ Podcast: https://podcasts.apple.com/us/podcast/establish-yourself-clear-brand-messaging-offers-and/id1643167863 To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

If you're an expert in something, chances are, you share content about that something. But so does everyone around you. Merely sharing your expertise makes you a commodity. I can get it anywhere, and I guess you're anywhere. That's why I routinely say, you need to stop creating content and start creating IP. Your IP is built on top of your premise, the core idea informing the rest, but more experts should also develop their signature frameworks, or what our guest today calls "contextual models." Your contextual models help turn complexity into simplicity, so people go, "Wow, I get it, and I see how much more there is to know. Take me through it."Today's wonderful guest (and a master of contextual modeling) is Neen James. She's a leadership strategist who has worked with brands like Viacom, Comcast, and the Four Seasons, a fantastic keynote speaker, and the author of multiple books, including Folding Time, Attention Pays, and her latest: Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business.In our episode, Neen shares how she develops her frameworks, then delivers a signature story from her speeches and her new book which we dissect and celebrate piece by piece.This is a rare and generous look at the process of one of my favorite business authors and speakers.***ABOUT ME - IN 3 PHRASESDon't market more. Matter more. (

If you've been wondering how podcasting can actually fuel your business growth—not just be a side hustle—this episode is for you!I'm chatting with podcast expert Jen Rogers about why podcasting is one of the smartest business strategies for building authority, attracting aligned clients, and creating long-term momentum. Jen shares her insider tips on:

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.This conversation is both a critique of bloated, SEO-heavy blogs and a forward-looking look at how marketers can experiment with new distribution models while still supporting business goals.This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Is the Company Blog Dead? - https://newsletter.mkt1.co/p/episode8-company-blog-deadFin AI: https://fin.ai/ideas/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka's founder how to turn every shipment into growth.For more on Arka and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.