Podcasts about Content marketing

In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite EjiguBrand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode:Learning to go with the flow in your life and career.Finding a mentor is very importantBe conscious of who you are and what you bring to the table.How to analyze the room and the power of doing soStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

This episode explores the intricacies of Manhattan's office market and becoming a subject matter expert with Faraz Cheema, Crexi Platinum Award winner and Managing Partner of BKREA.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode of the Crexi Podcast, host Shanti Ryle, Director of Content Marketing at Crexi, sits down with Faraz to discuss the nuances of the Manhattan office market. Faraz shares his extensive background in commercial real estate, including his journey from finance and asset management to brokerage in New York. The conversation covers valuable insights into market trends, office to residential conversions, and effective brokerage strategies. They also delve into how to build a strong social media presence and the importance of focused, quality engagement over quantity in networking.  Introduction and Guest OverviewFaraz Cheema's Background and Career PathFamily Business and Early CareerTransition to Commercial Real EstateMoving to Manhattan and New ChallengesOffice Market Insights and TrendsOffice to Residential ConversionsCorporate Real Estate Trends in ManhattanLuxury Retailers and Real EstateBrokerage Analysis and AI IntegrationProspecting and Client EngagementSocial Media Strategies for BrokersBuilding a Social Media PresenceNetworking and Referrals in Real EstateChallenges of Starting in a New MarketBalancing Social Media and BrokerageRapid Fire Questions and Investment StrategiesFinal Thoughts and Contact Information About Faraz Cheema:Faraz Cheema, SIOR, CCIM, focuses on the Manhattan Office Market at BKREA. Faraz brings a wealth of experience and a proven track record in commercial real estate, making him an invaluable addition to the BKREA team.Previously, Faraz Cheema was the Managing Group Principal Coldwell Banker Commercial Realty - Atlas Advisory Group and prior was Investment Sales Specialist since September 2016. Originally a Washington D.C. native, Faraz currently resides in Potomac, MD.With over 7 years experience as a financial analyst and 6 years as an asset manager, Faraz has a unique understanding of the investment side of commercial real estate. He has worked specifically within the retail and hospitality sectors in the Washington DC / Baltimore MD metropolitan area focusing on: acquisitions, disposition, asset management, & property management before entering the commercial real estate brokerage industry.Faraz possesses a Master of Science degree in Real Estate and Infrastructure, and in conjunction with his SIOR and CCIM designations, he is positioned to squarely meet his clients' diverse commercial real estate needs. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Watch out documentary on the Future of the CMO from this link

Willkommen zu einer neuen Folge von „Liebe Zeitarbeit“!

I had an awesome time on the Real Estate Investors Club Podcast talking about one of my favorite topics: SEO that works

Did you know that doing a competitive review from an SEO standpoint is really important to your SEO strategy? It is! It's not about finding out what they're doing to copy them, but rather, understanding how well optimized their sites are so you can be strategic in your approach and outrank them. Learn how to find out what keywords they're ranking for, if their SEO elements are better than yours, if you need to adjust your content to rank higher than theirs, and more. Also, find out how often you should be researching your competition to stay ahead of them.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Lead Gen & Sales Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcast WEBINAR "Die 3 Schritte zur vollen Pipeline durch LinkedIn" ➔ Hier anmelden: https://xhauer.com/webinar-podZu Christiana Kunzner-Brand:➔ https://www.linkedin.com/in/christiana-kunzner-brand-5b555989➔ https://www.salesdone.deWenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.

In this episode of Grow a Small Business, host Troy Trewin interviews Jaemin Frazer, founder of The Insecurity Project, He shares his 15-year journey of turning personal and professional setbacks into success. Starting in 2010, he scaled to 5 full-time equivalents and 30 contractors but faced a $250,000 debt when the model failed. By restructuring, Jaemin now works just 24 hours weekly with his wife, from anywhere in the world, generating impactful results globally. His approach treats personal insecurity as a solvable problem, supported by six books and his innovative coaching framework, empowering ambitious midlifers to eradicate self limiting beliefs so they can show up to life at their best where it matters most. Other Resources: Leverage: How to change the people you love for all the right reasons and get the relationships you deserve Unhindered: The seven essential practices for overcoming insecurity Elegantly simple solutions to complex people problems The Self-Permission Method: How to succeed at life without using self-discipline The One Minute Coach. 356 Thought-provoking insights to start your day 12 Coaching Conversations Every Disciple Must Have Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jaemin Frazer, the hardest part is backing yourself. It requires resilience, resourcefulness, and staying true to your vision, even when faced with doubts or challenges. What's your favorite business book that has helped you the most? According to Jaemin Frazer, his favorite business book is "Key Person of Influence" by Daniel Priestley. He highlights its transformative impact on understanding business systems and structure. He also mentions other influential reads like "Awaken the Giant Within" by Tony Robbins and "The 4-Hour Workweek" by Tim Ferriss. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Jaemin Frazer, he highly recommends the Tim Ferriss podcast and the Key Person of Influence podcast by Glenn Carlson for professional development. What tool or resource would you recommend to grow a small business? According to Jaemin Frazer, ScoreApp is a powerful tool for growing a small business. This quiz-based lead generation platform effectively gathers data and engages prospects while converting leads more efficiently. What advice would you give yourself on day one of starting out in business? According to Jaemin Frazer, he would give no advice to his past self. He believes in the importance of learning from struggles without shortcuts, as those experiences add meaning and depth to the journey. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success is a lifestyle built on purpose, not a race to exhaustion – Jaemin Frazer You can't build something meaningful without first backing yourself – Jaemin Frazer Insecurity is solvable, but it demands you confront what you've long avoided – Jaemin Frazer  

In today's AI-heavy world, authenticity is the new currency in content marketing. Discover how being real builds trust and audience. 

In dieser Folge nehme ich dich mit hinter die polierte Fassade der Selbstständigkeit und zeige dir gemeinsam mit Elisabeth (www.smartcasual.at, wie echtes Unternehmertum jenseits des Instagram-Glamours funktioniert. Hier sind die drei wichtigsten Takeaways, die nicht nur inspirieren, sondern dir praxisnahe Impulse für dein Business liefern:

Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowellBrand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! Here are a few key takeaways from the episode:Show some hustle in your work.The power of resilienceYou get what you pay for when it comes to market researchMeet the Pixar of the Research GameStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Get access now to 7 Figure Medicare University: Lifetime access:https://sevenfigureu.com/On this episode of the Seven Figures or Bust podcast, we dive into how to attract new clients using content marketing. From creating valuable videos and posts to building trust and authority online, we break down practical strategies that actually work. If you're ready to grow your business without cold calling, this episode is a must-listen.Gets Leads from Lead heroes here: https://leadheroes.com/Learn more about getting your own VA with Hire Heroes here: https://app.hireheroes.com/signup?fpr=christian43Join our free private Facebook group for insurance agents: https://www.facebook.com/groups/551409828919739/Welcome to the Christian Brindle channel brought to you by Christian Brindle & Christian Brindle Insurance Services. This channel is here for the sole purpose of bringing training, tips, success stories, and personal development from Christian Brindle. Christian is a published author, hosts the ever popular Everything Medicare Podcast, and made six figures in the Medicare business by the time he was 25 years old.

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

It's our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at the Content Sells Podcast. In today's show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including: AI Tools Productivity Tools Content Creation & Collaboration Tools Broadcast / Streaming Tools And so much more! Listen to This Episode To: Discover the AI tool that edits your videos simply by tweaking the transcript – no video skills needed. Learn how a walkie-talkie app is revolutionising client communication and team collaboration. Find out how a new AI agent can autonomously build an app for you – yes, really! See how personalised AI assistants are streamlining tasks and remembering your preferences. Explore the rebranded platform that's making content delivery seamless and searchable. Get the scoop on the video editing app that's making social media content creation a breeze. Learn our preferred tool for generating custom images within your chat interface – no design skills required. Discover the tool that's turning voice notes into actionable content and strategies. Find out how to repurpose your spoken ideas into polished content effortlessly. See how to automate the removal of filler words from your videos for a more professional touch. Learn how to add interactive calls-to-action directly within your video content. Explore how to use AI to analyse datasets and create insightful visual reports. Discover how to create a personalised content hub that's easy to navigate and search. Find out the AI tool we use to summarise and repurpose your video content for different platforms. Learn how to create custom AI assistants that can help your clients with their content strategies. And much, much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke https://herbusiness.com/podcast/how-to-get-free-leads-and-buyers-on-instagram-with-nicole-burke/ Nicole Burke – Gardenary https://www.gardenary.com/ Evelina Kagan – Evelina Kreative https://www.evelinakreative.com/

You have an opt-in for your email list, but how do you know if it's working? What are the metrics you should be checking to make sure you've created the right one and it's helping to grow your email list? Tune in today, and I'll walk you through how to troubleshoot your email opt-in because we need to make sure that the traffic we're driving to our websites from SEO is paying off. If we can't get the right people on our list, we need to adjust something - find out how to determine if your opt-in is OK or needs to be updated, changed, or completely redone.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Your launches used to kill it, yet now you get less response with the same input. You thought it was going to get easier over time, but now selling is starting to feel harder and harder…I see this happening to clients all the time because they're making one big mistake while trying to grow their business from 6 to 7 figures, without even realizing it.In this episode I'll share the number one business secret that has led to consistent 7-figure years, even when I basically burnt my business down and redid my entire product suite 2 years ago.Hint: it has nothing to do with ads, new products or more launching.This episode is your free ticket to grow from 6 to 7 figures this year.

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today's fast-evolving content landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibiCheck out Superpath Pro and try it free for 30 days: https://www.superpath.co/************************Useful Links:Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath Slack CommunityIf Management is the Only Way Up, We're All F'dThe Rise of the 10x Content EngineerBuy Back Your Time************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Send us a textIn this insightful episode of Business Growth Talks, host Mark Hayward delves into an engaging conversation with Deidre Tshien, the dynamic CEO of Capsho. As an expert in turning audio and video content into effective marketing assets, Deidre shares her journey from working in hospitality to successfully launching a tech startup. Throughout the episode, listeners gain valuable insights into her entrepreneurial mindset, resilience, and strategies for building successful businesses. Her candid reflections on navigating challenges and leveraging AI for content marketing make this episode a must-listen.This episode touches on Deidre's early career ambitions shaped by her upbringing in a culturally diverse setting in Australia. She discusses navigating her career path, starting multiple businesses, and ultimately finding her niche with Capsho by creatively using AI technology. Listeners will discover how Deidre honed her resilience and adaptability, key to her evolution as a servant leader in the tech world. With captivating anecdotes and lessons from her entrepreneurial experiences, including dealing with setbacks and financial challenges, Deidre provides both tactical and philosophical insights into driving business growth in a competitive landscape.Key Takeaways:Resilience and Adaptability: Navigating entrepreneurship requires resilience, open-mindedness, and the ability to learn from mistakes.Strategic Use of AI: Deidre leverages AI in Capsho to empower entrepreneurs by turning complex audio and video content into manageable marketing assets effectively.Navigating Setbacks: Addressing entrepreneurial failures and learning from them can pave the way for future successes.The Role of Partnerships: Effective business growth often involves strategic partnerships and leveraging complementary services.Content as a Foundation: The significance of content in building visibility and achieving business growth cannot be overstated.Resources:Capsho WebsiteSocial Media: Deidre Tshien on Facebook and LinkedInExplore the profound insights of this episode as Deidre Tshien opens up about her path from the corporate world to leading a tech company. Join us on Business Growth Talks for more inspiring conversations with entrepreneurs navigating the complexities of building impactful businesses in today's world. Don't miss out on future episodes of this engaging podcast!Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Struggling to attract clients as a new cosmetic dentist? In this discussion, you'll learn how strategic content marketing can build trust and increase website visits, even as the online search landscape continues to evolve.For more, visit https://medfiremedia.com MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.clientcabin.com/app/proposal

Content marketing delivers 3X more leads at 62% lower cost than traditional ads, making it essential for Chicago SMBs. Learn how strategic local content creation and multimedia strategies can boost your organic search visibility while building lasting customer trust.(More info at https://wavecom.clientcabin.com/) Max 2 You Media City: Monroe Address: Gruber Rd Website: https://wavecom.clientcabin.com/app/info

Why is content marketing broken—and what no‑bull strategies will actually drive results today? You can't avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive. He also explores why SEO tactics are falling flat (and why that's not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that's costing your business time, money, and momentum.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.

Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Reviving vinyl in the digital age sounded impossible until the creation of Record Store Day changed everything.Launched with Metallica at a San Francisco record shop in 2008, it became a global celebration of indie music culture and a blueprint for building real human connections. In this episode, we drop the needle on what marketers can learn from vinyl's resurgence with special guest Robert McCauley, Sr. Director of Content Marketing at Upwork.Together, we explore what B2B marketers can learn from community-driven events, the power of exclusivity, and how to build content strategies that truly resonate.About our guest, Robert McCauleyRobert has 20+ years of experience in content marketing, editorial, and communications. At Upwork, he leads a team of more than two dozen amazing content marketers, customer marketers, and multimedia professionals. (In fact, you can find out more about how awesome they are by checking out this link: https://bit.ly/3PGXNcD.) Robert lives in the San Francisco Bay Area with his wife and their high-octane fourth-grader. Ask him about his vinyl collection if you're looking to waste an hour or two.What B2B Companies Can Learn From Record Store Day:Sell the experience, not just the product. Exclusivity and differentiation aren't just nice-to-haves; they're why people line up on Record Store Day. As Robert puts it, “Part of the reason that someone is gonna pay $40 for something that they could, in theory, get for free is because the artists and record labels have done a nice job of selling the exclusivity and the differentiation. And, frankly, understanding their audience.” In B2B marketing, it's a reminder that when you make your audience feel like they're getting something rare and tailored, they'll lean in.Community turns customers into believers. Record Store Day isn't really about what you buy, it's about who you're with. Robert says, “This is where the power of community really comes in. It feels like a celebration of music. It feels like a celebration of vinyl... it feels like an event, a way to connect with people that are passionate about something like you are.” That emotional connection is the secret ingredient. For marketers, if your audience feels seen and connected, your brand becomes more than a service. It becomes a shared story.Go analog to cut through the noise. In a world of constant digital overload, physical media feels almost radical. Robert explains, “Analog physical media can really make an impact. We're all flooded with digital stuff all day, every day... the thing that cuts through that are physical things because they're so far, few and far between nowadays.” For marketers, this is a cue to think tactile because sometimes, the most unforgettable touchpoint isn't a notification, it's something your audience can actually hold.Quotes*“ When done right and in a very strategic way, analog physical media can really make an impact, right? We're all flooded with digital stuff all day, every day. There's the whole joke of you going from kind of your midsize screen to your small screen, to your big screen over the course of the day. And the thing that cuts through that are physical things because they're sort of so far few and far between nowadays.”*“ Record Store Day at the end of the day is really an awesome in-person event. And in-person events, I think, in general, can be really effective for marketers. And again, when they're well thought out and done well. One of the great things about this is that, again, it's about community. It's about doing something that people appreciate and like. It's about feeling very kind of personalized to the things that they're passionate about. And, I think again, it just reinforces the fact that there are great ways of connecting with your customers much more directly and, of course, physically than over email or something. And they have a much stronger impact when you are face to face with someone and they remember your name, or you have a conversation, or you enjoy the coffee, or the excitement in the atmosphere that the event brought you. So I think it's the way that these are run are a good example of how in-person events can and should be run and can really make a difference to marketing efforts.”“  We always, as content marketers and B2B marketers, I think, worry that we have one opportunity to kind of hook our audience. If we don't do it now, if we don't get everything we need, this is gonna pass us by. There's this trust of, ‘Hey, I am confident that over time I'm gonna show you the value of my content in this case, my music, and I'm gonna get hooked.' And that will be rewarded down the line. It's definitely a long-term play, but it is very counter to, I think, a lot of our instincts of squeeze as much as we can as quickly as we can.”Time Stamps[0:55] Meet Robert McCauley, Sr. Director, Content Marketing at Upwork[01:26] Why Record Store Day?[03:21] Origins of Record Store Day[10:26] The Draw of Vinyl[16:51] Robert's First Record Store Day[20:15] Value of Physical Music in a Digital Age[28:58] B2B Marketing Lessons from Record Store Day[47:43] Upwork's Content Strategy[51:41] Upwork's Recent Content Creation[55:21] Final Thoughts and TakeawaysLinksConnect with Robert on LinkedInLearn more about UpworkAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Are you making the #1 Podcast SEO mistake that most podcasters make? If so, this is why your podcast isn't growing. Find out what it is, how to fix it, and get more downloads for your show. Podcast SEO is powerful and will help grow your show faster than any other podcast growth strategy. SEO should be the foundation of your podcast content plan. Let me show you how to use it to increase your visibility.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.

On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga's distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga's social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There is a LOT going on in this online marketing space. So let's talk about it. Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). Have more ideas or things you are seeing? Share them with us! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer's journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today's fast-changing landscape.Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi************************Useful Links:Tom on LinkedIn: https://www.linkedin.com/in/edoty/Website: https://www.demand-genius.com/Does every marketing channel *actually* suck right now?Every marketing channel sucks right now************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Send us a textUnderstand why your marketing is not working. Shift from overwhelm and frustration to strategic action. 

In dieser Folge spreche ich mit Lucia Schramm-Kaineder über den echten Mehrwert von Community Building jenseits oberflächlicher Netzwerkevents. Du erfährst, wie Du Beziehungen aufbaust, die weit über Small Talk hinausgehen – ein absoluter Gamechanger für Social Selling und nachhaltige Kundenbindung im Beratungs- und Coaching-Alltag!

In this episode, Dots Oyebolu speaks to Cruce Saunders, Founder and Principal at Simple [A], about building scalable content operations using intelligent systems and structured processes.Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he outlines how content operations supports omnichannel delivery, reduces duplication and accelerates time-to-market across enterprise teams. Key Takeaways:(03:27) Generative AI is shaping content creation and delivery, but many companies are still working on foundational content operations.(06:29) Content operations oversee the entire content lifecycle, ensuring strategic goals are realized across every customer experience.(08:37) Content marketing is only one output of a broader content operations system, alongside support tools like chatbots and documentation.(10:12) Large organizations can save millions by centralizing content services and reducing duplicated effort across teams and channels.(14:45) Semantic models and intelligent tagging systems make content discoverable and contextually connected across digital experiences.(23:16) Content services organizations often pay for themselves within the first year by eliminating hundreds of manual hours per campaign and delivering multimillion-dollar ROI.(31:31) Enterprises can achieve ROI in year one by reducing redundant content processes and automating high-friction handoffs.Resources mentioned: Cruce Saundershttps://www.linkedin.com/in/cruce/Simple [A] | LinkedInhttps://www.linkedin.com/company/simple-a/Simple [A] | Websitehttps://simplea.com/Insightful Links:https://blog.hubspot.com/marketing/content-operationshttps://contentmarketinginstitute.com/articles/content-operations-framework/https://www.toaststudio.com/en/content-marketing-operations-the-engine-of-your-content-strategy/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Send us a textReady to transform your next vacation into a meaningful adventure?

This episode explores the trends, secrets, and future of luxury and high-street retail in Los Angeles and beyond with Jay Luchs, Vice Chairman of Newmark.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.  In this episode, Shanti Ryle, Director of Content Marketing at Crexi, sits down with Jay, one of Los Angeles's most prominent retail commercial real estate brokers. They discuss Jay's background, his journey from aspiring actor to leading real estate broker, and his significant transactions, including deals with top global fashion brands and high-profile real estate deals along Rodeo Drive and Melrose Avenue. Jay shares insights into the world of luxury retail, the challenges and strategies in securing prime retail locations, and the importance of genuine connections and caring about the community's landscape. They also explore the impact of social media on retail, the dynamics of leasing and buying in high-demand areas, and Jay's perspective on the future of retail in Los Angeles.Introduction and Guest WelcomeJay Luxe's Background and Career HighlightsEarly Career and Transition to Real EstateChallenges and Strategies in Real EstateSpecialization in Retail LeasingNotable Deals and Community ImpactLuxury Retail and Market InsightsUnderstanding Real Estate PricingLocation and Rent DynamicsChallenges in Leasing and Landlord-Tenant RelationshipsImportance of Taxes and Broker RepresentationRetail Landscape and Market TrendsRestaurant Real Estate DynamicsFuture of Retail and Real Estate InsightsRapid Fire Questions and Closing Thoughts About Jay Luchs:Jay Luchs is Vice Chairman at Newmark and one of Los Angeles' most recognizable commercial real estate brokers, known for his “For Lease” and “Leased” signs across the city. He specializes in retail, office, and investment sales, representing top global fashion brands, entertainment companies, and emerging retailers. Luchs has completed major transactions for clients such as LVMH, Louis Vuitton, Dior, Celine, KITH, James Perse, and Equinox, including high-profile deals along Rodeo Drive, Melrose Avenue, and Sunset Boulevard.He played a key role in LVMH's $200 million purchase of the Luxe Hotel and the $122 million sale of 457-459 N Rodeo Drive to the Rueben Brothers. He's also helped launch first stores for brands like Alo Yoga and James Perse, and secured pop-up and permanent spaces for brands like Supreme, SKIMS, and Fear of God.In addition to retail, Luchs places corporate offices for fashion and entertainment clients, including Tom Ford, H&M, STAUD, and Brunel cuccinelli and various lvmh offices. He's also active in the local art and restaurant scenes, helping galleries like Gagosian and restaurants such as Craig's, Avra, and Tao Group find key locations across LA.Luchs and his team represent over 125 landlord listings in premier areas such as Rodeo Drive, Abbot Kinney, and Malibu. A top producer at Newmark since 2014, he has closed several billion dollars in deals. Originally from Maryland, Luchs graduated from the University of Virginia and has lived in Los Angeles since 1995. He serves on MOCA's Acquisition and Collections Committee. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney's start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can't replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand's Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing and social media weren't part of Kelly Roach's world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand. In this episode, Hala and Kelly will discuss: (00:00) Introduction (01:11) Kelly Roach's Humble Beginnings (05:20) Rising Through Corporate Ranks (09:27) Building a Business While Working Full-Time (10:16) The Importance of Sacrifice and Patience (20:19) Conviction Marketing: The Book (29:35) Identifying Industry Gaps and Building a Support Team (30:10) Introduction to the Marketing Pyramid (30:36) How-To Marketing (32:57) Hope Marketing (39:40) Conviction Marketing (51:05) Building Your Tribe Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at⁠⁠ ⁠⁠⁠⁠youngandprofiting.co/shopify⁠⁠ Airbnb - Find yourself a co-host at⁠⁠ airbnb.com/host⁠⁠ Indeed - Get a $75 sponsored job credit at⁠⁠ indeed.com/profiting⁠⁠   Microsoft Teams - Stop paying for tools. Get everything you need, for free at⁠⁠ ⁠⁠⁠⁠aka.ms/profiting⁠⁠ LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at⁠⁠ ⁠⁠⁠⁠linkedin.com/profiting⁠⁠ Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to⁠⁠ ⁠⁠⁠⁠joinbilt.com/PROFITING⁠⁠. Mercury - Streamline your banking and finances in one place. Learn more at⁠⁠ ⁠⁠⁠⁠mercury.com/profiting⁠ Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast