Podcasts about Content marketing

Send us a textPinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I'm walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator.We'll cover keyword research, Tailwind scheduling, analytics tracking, and what's working right now on Pinterest.Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass

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In this solo episode, Alex Quin fires up the Hustle Inspires Hustle community with a reality check about procrastination and goal-setting. He emphasizes why waiting for January to start pursuing your goals is a trap and explains how momentum built in the last stretch of the year leads to long-term success. Alex offers a personal pep talk to help listeners assess their progress, realign their vision, and set clear intentions for the rest of 2025 and beyond.Episode Outline:[00:00] – Intro: Why waiting for January is a mistake[00:22] – The cost of waiting and procrastinating on goals[00:48] – Check your 2025 goals: what's working, what's not[01:18] – Do your audit: finances, health, business, mindset[01:46] – Don't waste Q4: fix the gaps, build momentum[02:10] – What a strong finish gives you: peace, freedom, cash flow[02:38] – Start planning for 2026 now[03:03] – Align with your partner or team[03:24] – Final word: stop surviving, start living with intentionWisdom Nuggets:Stop Worshipping the Calendar: Waiting for a date like January 1st to take action is an excuse disguised as a plan. Start now or risk staying stuck.Audit, Don't Assume: You can't improve what you don't measure. Look at your current goals and get honest about where you're winning and where you're behind.Purpose Over Panic: Finishing the year strong isn't about panic hustling—it's about creating meaningful outcomes like peace, cash flow, and confidence.Talk Like a Team: If you're in a relationship, your success plan shouldn't be a solo mission. Discuss your shared goals and stay aligned.Survive or Thrive: If you're constantly reacting and living bill-to-bill, you're not really living. Set direction and move with intention.Power Quotes“I'll start in January is pure loser talk.” – Alex Quin“Twenty twenty five isn't over yet, so don't act like it is.” – Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization (AEO).Lindsay shares how Conductor is helping enterprise brands measure and improve their visibility across AI search engines, why content remains the “currency” of AI, and how her team restructured their marketing strategy—shifting budget from traditional demand gen into higher-quality content and brand visibility.They also dig into the changing relationship between SEO and AEO, what marketers should measure in this new landscape, and how Conductor's own marketing team is practicing what they preach. It's a must-listen for anyone rethinking their content strategy in the age of AI search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayboyajian/Amplify Your Brand in AI Search************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.They dig into what today's B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/What Really Drives B2B Buyers to Convert in 2025: Free Report DownloadEpisode 72 with Becky Lawlor on Original Research Done Right************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

If you're an entrepreneur who's regularly on social media but feels a little nervous about speaking or showing your face on camera, let me introduce you to the power of B-roll! This style of content has been around for years, and it's one of the most effective (and comfortable) ways to show up consistently without the pressure of always being “on.” B-roll allows you to share your work, your process, and your story visually, helping your audience connect with you on a deeper level. In today's episode, I'm breaking down how to confidently approach this style of content creation so you're never confused or left in the dark. I'll share practical tips on what to film, how to use it strategically, and how to build a library of footage you can pull from anytime. Plus, I'm giving you a few resources to help you get the ball rolling and start generating content right away, so you can grow your visibility, strengthen your brand, and connect with your audience with ease. Important Links: Ready to start filming B-Roll? Click Here! Ready to take the next step? Then sign up for She's Equipt! Save TIME & MONEY by running your biz on a single platform… Check out my software, Equipt360

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe9 Things you'll learn:05:18: The biggest danger of offering discounts06:39:People aren't buying what you think they're buying from you11:49: 3 signs you've overpriced your offer14:00: 3 signs you're undermessaging the value of your offer18:21: 5 ways to generate leads without offering discounts28:39: How to do outreach without doing "outreach"32:04: 6 ways to generate more inbound leads42:17: 2 questions to clarify who your ideal client is45:13: A 6-item checklist to determine if a potential client is a good fit for youShow Notes: Clients from Content EpisodeHow I Get As Many High-Paying Coaching Clients As I Want: https://youtu.be/EtY0AJHDaF8?si=9X1Bew1VOdI5T3vF Clients from Content Episode Coaching Business Tips to Boost Your Revenue: https://youtu.be/aVYBy7ACvRw?si=9cpFn2FTJ_NNSPVt To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By UppbeatTo connect with Maliha Mannan:LinkedIn: http://linkedin.com/in/thesideblogger 

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Tired of creating content from scratch, overwhelmed by marketing, or unsure how to delegate without losing your voice? If you've tried AI tools but felt like the content sounded "off," this is for you.Today, we're pulling back the curtain on how we took my client Allison Jordan's top-1% global podcast, her story, and her heart for what she does, and turned it into a content system that actually converts—without needing a copywriter on retainer.In this episode, we cover:Why AI content often flops (and what to do instead)How we freed her from content burnout with a customGPT, brand voice guide, and repeatable SOPHow this increased her podcast downloads, which is the number one driver of her business.What happened when she stress-tested our system by taking a three-week vacation.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/ai-copywriting-case-study-vacationCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Are you trying to learn how to do SEO? Probably. If you've been working on it on your own for a while, you may find yourself wondering if it's working. Are you getting results? How do you figure that out? Are you targeting the right keywords? How do you know? Should you create more or less of a certain type of content? Does Google like your website? Do AI search engines like your site? These are all the types of questions you may be asking. Let me walk you through how to start answering them. I'm also teaching a free live class this week on how to do SEO for Google and ChatGPT. Join me and learn more. You're spending time marketing your business, let's make sure it's paying off for you.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

In this quick solo episode, Alex Quin shares a powerful reminder: relationships matter more than ever during the holidays. With campaigns and deadlines stacking up, Alex encourages listeners to pause and intentionally connect with the people who made their year meaningful—clients, team members, mentors, and supporters. It's not just the right thing to do—it's smart branding.Episode Outline:[00:00:00] Intro: Hustle Inspires Hustle mission[00:00:25] Why Q4 should include gratitude, not just goals[00:01:10] How to build a holiday appreciation list[00:01:50] Actionable ways to make it personal and impactful[00:02:30] Final thought: People remember how you made them feelWisdom Nuggets:Gratitude Is Smart Branding: Saying “thank you” isn't soft—it's strategic. It fuels trust, loyalty, and referrals.Systematize Your Appreciation: Create a simple contact sheet so you're not scrambling when it's time to show love.Small Gestures, Big Impact: A handwritten note or quick call sticks more than a generic email blast.Be the Signal : In a noisy digital world, your authenticity is what people will remember.Power Quotes“Strong relationships fuel referrals, loyalty, and real trust.” - Alex Quin“Take the time to show love to your people.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird. OpenAI and Meta both dropped major updates to their AI apps—releases that could either spark the next great social network or bring about the end of the internet as we know it. The guys break down what these announcements mean for creators, advertisers, and the future of “artificial content.” In other news, Anthropic settles a $1.5 billion lawsuit that could mean payouts for authors everywhere (and a big precedent for copyright in AI). Plus, Call Her Daddy's Alex Cooper launches a new marketing agency that might just be the new business model for content entrepreneurs. And YouTube rolls out auto dubbing for creators and marketers. Joe and Robert debate whether that's a blessing or a curse. This week's winner: CMI's new B2B Research Report. This week's loser: China's growing propaganda machine. Rants and Raves: A look at ABBA Voyage and MrBeast, two very different but equally fascinating examples of what happens when creativity, technology, and obsession collide. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork  

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here.Book a call with me: emilybinder.com/callThis episode discusses:-Critical difference between price and value-Time is the most valuable non-renewable resource you should be marketing-Challenges faced by small business owners, especially in marketing-Importance of leveraging video content marketing on platforms like YouTube-Necessity of authenticity in content creation-What's wrong with current perceptions of marketing ROI-insights into effective strategies for building trust and maximizing returnsChapters:(00:15) Pricing Challenges Faced by Small Businesses(00:56) The True Value of Time(01:39) Success Stories with UnPodcast Package(03:26) The Importance of Authentic Social Media Presence(04:05) The Role of AI in Content Creation(04:29) Trust and Authenticity in Marketing(05:11) The Shift in Media Landscape(08:01) The ROI of Content Marketing(10:55) Creating Effective Video Content(13:11) Practical Tips for Various Industries(14:05) Conclusion: Embracing Modern MarketingMy podcast software (promo links):Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear listHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill PearceBrand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! Here are a few key takeaways from the episode:Build brand first. Know your X factor. Remember: less is more. Be a mentor who listens. The Importance of setting clear rules.Don't confuse tactics with brand. Prioritize balance. Be bold, not lukewarm. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Chris Hatch shares key lessons from decades in brokerage and development, from first deals to managing national QSR growth.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, Shanti Ryle, Director of Content Marketing, sits down with Chris Hatch, CEO & Manager of Forza and a third-generation real estate professional. The discussion covers Chris's expansive career in commercial real estate, starting from his family's involvement in the business to his own ventures in brokerage and development. Chris shares insights into his hard work philosophy, challenges in balancing family and work life, and the intricacies of the real estate market. The conversation delves into the growth of Forza, the importance of hands-on experience, and the latest trends in the quick service restaurant market. Additionally, Chris talks about the inspiration behind The Dirt Dog Podcast and how it provides valuable lessons from high-growth restaurateurs. Meet Chris Hatch: The Dirt DogChris Hatch's Early Life and Career BeginningsBalancing College and BrokerageFirst Major Deal: The Arby's BuyoutTransition to Ownership and DevelopmentManaging Work-Life BalanceBuilding a Strong TeamForza's Business VenturesThe Journey to DevelopmentThe Importance of Drive-ThroughsIntroducing the Dirt Dog PodcastApologies and IntroductionsPodcast Success and BrandingInspiring Conversations with RestaurateursOffice Culture and CompetitionsReflections on Commercial Real EstateLive Streaming a Dutch Bros ConstructionChallenges in Development and Learning from MistakesMarket Trends and Quick Service RestaurantsInnovations in Food Service and AutomationDrive-Through Coffee Shops and Prefabricated BuildingsImpact of COVID-19 on ConstructionNetworking and Market ResearchExciting Future Projects and Operator RoleRapid Fire Questions and AdviceFinal Thoughts and Sign Off About Chris Hatch:Chris Hatch is the founder of Forza, Legend Partners, and more, and is proud to be a third-generation real estate professional. He started his real estate career learning under the tutelage of his father and grandfather. After several years of establishing his base knowledge in real estate, Chris joined Professional Brokers in 2002. At Professional Brokers Chris was an active commercial sales and leasing agent and helped with acquisition and disposition as well as assisting a handful of retailers with expansions throughout the Intermountain Area. In 2006, Chris created a partnership with Jake Olson creating a boutique retail brokerage shop, IRG Retail. Chris holds active real estate broker licenses in Utah, Montana, Nevada, and Idaho. He is an avid outdoorsman as well as a rabid LV Raiders fan. Over the years he has worked with developers, architects, engineers, city officials, banks, property owners, and many retailers. Chris believes clear and timely communication is essential in maintaining an effective working relationship with clients. For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification

This week's episode of Win The Hour, Win The Day Podcast interviews, Scott Murray. Does your content sound more like an ad than a real conversation? Join us as Scott Murray shares his STAMP method to help you make content that feels human and connects with your audience. In this powerful talk, you'll learn:-Why most content fails to connect with people today.How to use the STAMP method to humanize your content.The role of self-awareness before you hit publish.-Why two-way conversations beat one-way marketing.-How adaptability and meaningful language build trust.Simple ways to lower audience defenses and earn attention. Get ready to learn how to create content that feels natural, builds relationships, and keeps your audience coming back. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Scott Murray at:Website:  https://www.scottmurrayonline.com/LinkedIn: https://www.linkedin.com/in/scmurray/ #HumanizedContent#AudienceFirstMarketing#KrisWard

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.They explore why attribution is still one of content marketing's toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it's a candid conversation about proving content's impact and telling a stronger data story.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Get your free AI content audit from hereHow to Prove Your New Narrative Actually Drives RevenueContent attribution report 2025************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

If you've ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.I'm joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.We talk about what makes LinkedIn so powerful right now, why it's different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.What You'll Learn in This Episode:Why only 3% of LinkedIn users post content—and why that's your opportunityHow Caroline grew 7,000 followers in 1 year with zero ad spendThe 3 pillars of LinkedIn marketing (it can be so simple!)What kinds of content perform best on LinkedIn right nowThe biggest mistakes to avoidThe best repurposing strategy (literally genius)➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-penningtonFREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Have you ever wondered why I talk so much about using SEO to help your website be more visible online and get more traffic? SEO, or search engine optimization, is the best online marketing channel available to you as an entrepreneur. When you try to learn how to do it on your own, sometimes you get results, and sometimes you make mistakes that cost you traffic, visibility, and revenue. Find out why investing in yourself and learning how to do SEO with a coach to guide you through step-by-step helps so much. You can earn more money and grow your business with my help. I'd love to show you how. Join me the week of October 13th for free training classes.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

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SEO is one of the most powerful ways to attract new patients to your clinic—but here's the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.You'll learn:Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searchesThe biggest advantages (and hidden pitfalls) of going the DIY SEO routeWhen it makes sense to call in SEO experts to save you time, stress, and costly mistakesHow hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmapA clear decision framework to figure out which path is best for your clinic's time, budget, and goalsIf you've ever wondered whether you're better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Want us to help you generate consistent, inbound appointments? Book a call with our team.In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you're just getting started or feel stuck.Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable growth.Whether you're a roofing company owner doing $3M+ in revenue or just looking to level up your marketing, this session will give you practical steps to build your brand and stand out in your market.Key Takeaways for Roofing & Contracting Companies✔️ Why content marketing is the #1 growth lever for contractors today✔️ How to create content that attracts your ideal customers✔️ The system for producing consistent videos without burning out✔️ How contractors can become “5 Mile Famous” in their local markets✔️ Simple ways to repurpose content for maximum visibilityTimestamps00:45 Why roofing companies struggle with consistency03:10 How to plan content that builds momentum06:25 Simple ways to stay consistent08:45 Final advice for roofing business ownersConnect with Contractor DynamicsWebsiteFacebook Instagram LinkedIn#contractormarketing #roofingbusiness#contentmarketing #roofingcompanyowners#roofingcontractors #roofinggrowth#constructionmarketing #contractordynamics

Text Me A Question!Text Me A Question!The rules of online growth have changed—and the creators winning right now aren't posting more; they're selling smarter. We break down how a modest podcast can pull tens of thousands in revenue from just a handful of episodes by aligning message, medium, and a simple path to buy. No gimmicks, no 30-day nurture marathons—just content that speaks to solution-aware buyers who are ready to act and a clear invitation that respects their time.RESOURCES MENTIONED✨ Text Me - Text 'tblplus' to (866) 498-2080 & ask me questions directly about TBL+ Group Coaching & whether it's right for you. :)OR DM Me On Insta: https://www.instagram.com/kimannjimenez/MORE FREE RESOURCES

Click here to get a Free Mini Podcast SEO Audit and discover the blind spots that are keeping your show invisible on Apple & Spotify.Are you pouring time into your podcast but still feel like no one's listening?Most podcasters stay stuck chasing high-profile guests or endlessly promoting on social media — but those strategies are usually the very reason your podcast remains invisible. If you've ever felt frustrated that your show isn't being found by new listeners, this episode will change that.Inside, you'll learn:The #1 overlooked reason most podcasts stay invisible on Apple & Spotify.Why traditional promotion tactics rarely translate into real listener growth.The data-driven podcast SEO approach that makes your show discoverable and clickable.If you're ready to finally stop feeling invisible and start ranking where listeners are searching, this episode is for you. Press play now and discover how to transform your podcast's growth strategy.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scattered thinking into a clear and differentiated premise Michelle can use to strengthen her messaging and thought leadership.First, I share a primer on premise development. What's a premise, and what makes a premise effective?Then, you'll hear the full call with me and Michelle.Michelle is a decision engineer, which is an entire academic field of research and knowledge which frankly most of us need to understand more about!This is a fascinating look inside my process with clients and the process of turning your expertise into repeatable, powerful IP.Learn more about Michelle's work at poweredbydecisions.com.***ABOUT MEHello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.You've done lots of things. Now it's time to [be] a thing. It's time to stop chasing attention and become the one others seek.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comNow here's a technique called "laddering down your message" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!Don't market more. Matter more. (

Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo KakurupaBrand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! Here are a few key takeaways from the episode:Be culture-led.Too much information can be a foe.Don't be led by money.Tech has never fallen in love and had its heart broken - remember that when it comes to AI.Self-belief is the core of everything you do.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

David Auerbach, Chief Investment Office at Hoya Capital, explains the potential of REITs and how they can fit into an investor's overall portfolio.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, host Shanti Ryle, Director of Content Marketing at Crexi, sits down as David shares insights from  over 25 years of experience in the REIT industry. The conversation explores the evolution of REITs, and the essential role of rent in investment decisions. David also highlights the importance of dividends, REITs' resilience through market cycles, and the impact of technology on the industry. The episode explores the fundamentals of REITs, their significance for investors, and how Hoya Capital approaches its ETF strategy. Listeners gain a wealth of knowledge about the opportunities within the REIT space and what the future holds for commercial real estate investments.Meet David Auerbach: A REIT Industry VeteranDavid's Journey into the REIT SpaceEarly Career Challenges and LessonsThe Evolution of the REIT SectorBuilding Relationships and Trust in TradingThe Role of Technology and Social Media in TradingThe Importance of Compliance and CommunicationUnderstanding REIT Fundamentals and Market CyclesThe Impact of Technology on REITsObserving REIT Properties in Real TimeThe Critical Role of Rent in REIT ValuationsUnderstanding Lease Types and Rental Income StreamsThe Rise and Fall of Apartment NOI GrowthChallenges in Growing Rent with High OccupancyThe Importance of Market Rent KnowledgeThe Role of Technology in Real EstateSpecialization in Real Estate BrokerageThe Value of Deep Market KnowledgeData Sources for Different Real Estate SectorsThe Importance of Dividends in REITs  About David Auerbach:David Auerbach has been in the REIT industry for almost 25 years and was most recently the former managing director of Armada ETF Advisors. He is the publisher of “The Daily REITBeat Newsletter”, a widely-followed industry publication that covers the publicly-traded REIT sector and is also a consultant with IR Concierge, LLC which is focused on corporate access in the REIT industry. David spent time working with World Equity Group in institutional securities trading and in December 2018, he departed Esposito Securities after 6½ years where he helped to build out the REIT/Real Estate platform with institutional investors and Equity REITs plus worked with ETF issuers on seeding, relationship building, and order execution.Prior to joining Esposito Securities, David spent 11 years at Green Street Advisors as a Vice President of Institutional Trading handling REIT order execution and sales trading on behalf of institutional clients, hedge funds, pension funds, and other investors.  Before that, he worked at Financial Marketplace Inc. for 2 years as a retail investment adviser.  He has been quoted by Bloomberg, WSJ, Financial Times, REIT.com, and GlobeSt.com among countless other real estate publications and has been a featured guest on such networks as Yahoo Finance, TD Ameritrade and Bloomberg TV.   For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Failing forward as a food scientist and food designer w/ Dr. Bryan Quoc Le Dr. Bryan Quoc Le is a PhD-level food scientist, author of the book 150 Food Science Questions Answered, host of the upcoming documentary The Flavor Matrix, and Founder and Principal Consultant at Mendocino Food Consulting.Links:https://www.mendocinofoodconsulting.com/https://www.instagram.com/bryanquocleTags:Book Publishing,Consulting,Content Marketing,Creator Economy,Entrepreneur,Mental Health,Science,Small Business,Thought Leader,Writer,Failing forward as a food scientist and food designer w/ Dr,Podmatch,Live Video Podcast InterviewSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

In this episode of Content Marketing for Real Estate, we talk with Lauren Duke of Core Ops Collective about how real estate agents can escape the messy middle, build systems, and scale sustainably. From avoiding agent burnout to creating consistent marketing and elevating the client experience, learn how to design a business that supports your life, not the other way around.CoreOps CollectiveCoreOps Collective on InstagramThe Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don't work?Want to grow your business while working smarter, not harder? You're in the right place!I'll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor

Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today's era of AI-generated content. Jon shares what he's learned since launching the first commercially available AI detector—just three days before ChatGPT hit the market—and offers practical advice on balancing efficiency with authenticity. Listeners will hear about using AI tools responsibly while still producing high-quality, original content that builds trust and stands out in search, LLMs and beyond. Jon also explains how marketers can increase their visibility with strategies like adding citations, original data and quotes.  Whether you're worried about declining Google traffic, retention challenges or simply how to future-proof your content strategy, this episode delivers insights you can put into practice right away. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Jon Gillham: Jon Gillham founded Originality.ai after selling a content marketing agency he had previously founded. Originality.ai launched in November 2022 to detect GPT-3-generated content (before ChatGPT had launched). One of the earliest adopters of generative AI content for SEO purposes at scale through his agency, Jon understood the wave that was coming, which ChatGPT and GPT-4 have fully unleashed. Additionally, he believed that there was a need for a modern plagiarism checking solution. One that provided scan history, detection scores, shareable results, team access etc., what you would expect from a modern Plagiarism Checking solution. The team now includes experienced Machine Learning Engineers, Researchers, Developers and Marketers, all on a mission to try and provide transparency on the true originality of any writing.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, Ambassador Elisha sits down with Alice Seba, a pioneer in online business and content marketing with over 22 years of experience helping entrepreneurs turn ideas into profitable digital products.   Alice shares how she built a full-time online income while raising her children, the biggest mistakes entrepreneurs make with content marketing, and how mindset and consistency play a vital role in business success.   You'll discover:   • How to create content that naturally drives sales without feeling “salesy.”   • The best way to turn big ideas into simple, sellable products.   • The secret to writing persuasive, emotional content.   • Why mindset is everything in building an online business today.    

How do you turn Instagram engagement into subscribers who actually want to hear from you?ManyChat is more powerful than most creators are using it for. If you're only using ManyChat's “comment X to get Y” automation, then you're part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:ONE. Automation should be used in a way to make space for real connection. TWO. Your email list is still your most valuable marketing asset—and you're underutilizing the best tools to grow your email list.So let's talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.What you'll hear in this episode:The #1 mistake creators make when using Instagram automation (and why it's hurting your list growth).What ManyChat's CEO revealed about why most DMs never get answered — and how to fix it.My three biggest takeaways from the Instagram Summit that will help you grow your email list.Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.If you've been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working. Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business. Find out what else you should be checking and tracking in this week's podcast episode. Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textBuy the LinkedIn Prospecting CourseIn this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.• Most businesses fail by sending cold outreach without building relationships first• The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer• Problem exploration involves asking about specific challenges and relating to your experience• The soft offer extends an invitation to connect further to discuss their challenges• Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results• Warm leads by commenting on content before moving to DM conversations• Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunitiesWant the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Today's show features: Dave Thomas, Director of Content Marketing at CDK Global Danny Negalha, Corporate Fixed Ops Director at McGovern Automotive Group This episode is brought to you by: Toma – If your BDC or Service Advisors are buried in calls, it's time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership's inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial at ⁠⁠⁠https://www.toma.com/cdg⁠⁠⁠ CDK Global – Managing inventory doesn't have to be a grind. Backed by over 50 years of CDK know-how and powered by next-gen AI tools, you'll price with confidence, merchandise like a pro, and move cars off the lot faster — all while boosting your bottom line. Learn more about the CDK Vehicle Inventory Suite: https://www.cdkglobal.com/cdk-vehicle-inventory-suite Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ h⁠⁠⁠ttps://news.dealershipguy.com/⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠ CDG Recruiting ➤ h⁠⁠⁠ttps://www.cdgrecruiting.com/⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠ Instagram ➤ ⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠ TikTok ➤ ⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠ Threads ➤ ⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠ Facebook ➤ ⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠ Everything else ➤ ⁠⁠⁠dealershipguy.com

It's one thing for a solopreneur with a microphone to tell you to trust your own lived experiences to differentiate, resonate, and tell stronger stories. But what happens when there are millions of dollars at stake and millions of viewers consuming your work? Meet Jordan Geary, an Emmy Award-winning producer and storytelling expert. As the Senior Creative Producer of Current Series at Sesame Workshop, he helped shape iconic live-action and animated shows, including Ghostwriter and Helpsters for Apple TV+, Sesame Street Mecha Builders and Bea's Block for HBO Max, and over 300 Sesame Studios shorts for YouTube.In this episode, we hear and discuss a personal story of his, and you'll also hear:How Sesame Workshop ensures their stories connect (it actually involves ONE specific kind of moment they intentionally include each time)The questions you can ask yourself to resonate more consistentlyThe 1 thing Jordan previously believed about storytelling which his career experiences have forced him to rethinkLearn more about Jordan's work at jordangeary.com or follow him on Instagram.***ABOUT MEHello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.You've done lots of things. Now it's time to [be] a thing. It's time to stop chasing attention and become the one others seek.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comNow here's a technique called "laddering down your message" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!Don't market more. Matter more. (

Learn how Free Soul found its first customers without a marketing budget. From 4 a.m. gym visits to eight-figure growth, learn actionable startup tips ahead.For more on Free Soul and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In dieser Folge von „Ehrlich gesagt“ spreche ich mit Juliana Käfer (www.julianakaefer.at) ganz offen und direkt über das, was wirklich zählt, wenn Du als Coach, Berater:in oder Personenmarke Social Selling und Content Marketing endlich wirksam einsetzen willst. Du erfährst, wie Du Dich mit ehrlichem Social Media und Podcast Marketing von der grauen Masse abhebst, Vertrauen aufbaust und dabei ganz Du selbst bleibst. Was erwartet Dich konkret? Selbstverantwortung & echte Positionierung: Warum sich gerade Coaches und Consultants nicht mehr hinter Ausreden verstecken sollten und wie Du mit klarer Haltung ins Tun kommst – für mehr Sichtbarkeit und mehr Geschäftserfolg. Vertrauen aufbauen durch Podcast & Content Marketing: Du erfährst aus erster Hand, wie ein Podcast weit mehr ist als ein Marketingtool – und wie Du ihn gezielt nutzt, damit Deine Zielgruppe Dich kennt, schätzt und Dir vertraut. Wert, Angebot & Umsetzung im Reality-Check: Gemeinsam diskutieren wir Klartext über Preise, Positionierung und den Mut, neue Wege (z.B. Gruppenprogramme oder skalierbare Angebote) zu gehen – damit Social Selling wirklich für Dich funktioniert. Was hast Du davon? Du bekommst Klarheit für Deine nächsten Schritte, alltagstaugliche Inspiration statt leerer Versprechen und ehrliche Insights, wie Social Media und Podcasts für Dich arbeiten können – egal, ob Du noch am Anfang stehst oder ein paar Umwege hinter Dir hast. Alles basierend auf Authentizität, Ehrlichkeit, Nahbarkeit und gegenseitigem Respekt. Du willst nicht länger an der Seitenlinie zusehen, sondern als Original wahrgenommen werden, das vertrauensvoll Kund:innen gewinnt? Dann hör direkt rein – und abonniere den Podcast, wenn Du keine Folge mehr verpassen willst! Das angesprochene Interview mit Juliana aus dem Jahre 2022 findest du hier: https://open.spotify.com/episode/2Mw9cZy3UhtsF1IsuMgwHA?si=KRwVjH17RT6di8-qiAWWPg ____ Dein nächster Schritt: Von der Hörer:in zur Macher:in Du spürst, dass ein Podcast der richtige Hebel für dich ist, aber weißt nicht, wie du deine Expertise in ein fesselndes Format gießt? Als strategischer Podcast-Coach verbinde ich Marketing-Erfahrung seit 2006 mit der Tiefe eines systemischen Coaches. Lass uns gemeinsam deine Botschaft auf den Punkt bringen. ➡️ Buche dein kostenloses Strategie-Gespräch: http://teddy.click/zusammenarbeit Kostenlose Tools & Ressourcen für deinen Start 5-Tage-Podcast-Challenge: Starte deinen Podcast, ohne Technikfrust & Perfektionsdruck – in 5 Tagen. ➡️ http://teddy.click/challenge Podcast-Selbsttest: Finde in 3 Minuten heraus, ob ein Podcast wirklich zu dir passt. ➡️ http://teddy.click/podcasttest Wollen wir in Verbindung bleiben? Ich freue mich über den Austausch mit dir auf meinen Kanälen: LinkedIn: http://linkedin.theangryteddy.com Instagram: http://instagram.theangryteddy.com Facebook: http://facebook.theangryteddy.com Hat dir diese Folge gefallen? Ich stecke viel Herzblut in diesen Podcast. Wenn du meine Arbeit unterstützen möchtest, ist eine ⭐⭐⭐⭐⭐ Bewertung auf Apple Podcasts oder Spotify die wertvollste Währung. Danke für deine Hilfe! Bei Feedback oder Fragen, schreib mir gerne an: daniel@theangryteddy.com Mein Podcast-Setup Mischer: Rodecaster Pro https://amzn.to/3hWVoKP * Mikrofon: Rode Podmic https://amzn.to/3hYABXg * Kopfhörer: AKG K240 https://amzn.to/3upNRqp * Aufnahmegerät: Zoom H5 https://amzn.to/3wAdFl4 * * Affiliate Link: Beim Kauf über diesen Link erhalte ich eine kleine Provision. Für dich entstehen keine zusätzlichen Kosten.

YouTube lead generation is no longer reserved for influencers chasing millions of views or creators banking on viral content. For service-based professionals, coaches, and course creators, YouTube has become one of the most tactical, scalable platforms for attracting high-quality leads—when used with strategy and purpose. Nate Woodbury has made a name for himself by helping experts do exactly that. As the founder of Be the Hero Studios and a YouTube Producer for numerous 7-figure brands, Nate has built a system that moves beyond content creation hype and focuses instead on predictability, precision, and long-term positioning. His approach helps business owners who are tired of spending hours on social media and walking away with nothing to show for it. Instead, he positions YouTube as a search-based ecosystem designed to connect experts with their ideal audience—people actively searching for what they offer. Unlike many content strategies that rely on trend-chasing or broad visibility tactics, Nate's methodology zeroes in on the behavior of searchers. People aren't just browsing YouTube for entertainment; they're asking specific, detailed questions. YouTube lead generation works best when those questions are answered clearly by someone positioned as a knowledgeable authority. That's where Nate's well-known Leaf Strategy comes in. His approach begins by identifying not just general keywords, but ultra-specific search phrases—questions real people are typing into YouTube and Google right now. These aren't vague topics or buzzwords. They're long-form search queries that reflect both intent and need. By targeting these highly focused “leaves” on the content tree, Nate helps experts stand out in a sea of generalists. What makes this approach so effective is that it bypasses the need to go viral or pour money into paid advertising. Instead, it aligns perfectly with how users consume content today: through search, relevance, and trust. When someone finds a video that addresses their exact question—delivered by a credible expert—they're more likely to watch it through, subscribe, and take action. That creates not just views, but true engagement and qualified leads. YouTube lead generation through Nate's lens is about building momentum over time, not gambling on quick wins. His clients typically release consistent content with carefully researched titles, structured metadata, and thoughtful thumbnails—each component playing a vital role in the YouTube algorithm's ability to recommend and elevate content to the right viewers. And once those videos begin performing in search, they continue to bring in traffic long after they're posted, making YouTube one of the few content platforms where the shelf life of a video can extend for years. But perhaps one of the most powerful aspects of this strategy is that it's designed with the expert in mind. Many professionals resist YouTube because they believe they need to become entertainers or video editors. Nate's system removes that friction by focusing on clarity, structure, and scalability. His clients don't need to be flashy—they just need to show up with intention, speak to their audience, and let the strategy handle the rest. This approach has quietly transformed businesses across industries. Coaches who once struggled with inconsistent lead flow now receive steady inquiries. Consultants who were buried in the noise are now easily found. And brands that were hesitant to dive into YouTube are reaping the benefits of search-based visibility and authority. As the digital landscape continues to shift, the ability to attract clients without relying on paid traffic becomes more valuable by the day. YouTube lead generation offers that leverage—if it's used with precision. And Nate Woodbury continues to prove that you don't need to be viral to be visible. You just need to be strategic. Watch the full episode on YouTube. Don't miss future episodes that spotlight the strategies, stories, and experts helping growth-minded leaders accelerate success. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nate Woodbury Nate Woodbury is a YouTube Producer and the founder of Be the Hero Studios. Behind the scenes of many 7-figure influencers, Nate helps experts, coaches, and course creators transform their YouTube channels into highly effective lead generation engines. With a deep understanding of search behavior and content strategy, he guides his clients to create consistent, search-optimized content that attracts their ideal audience—without relying on paid advertising or viral content. Known for developing the Leaf Strategy, Nate focuses on helping professionals position themselves as the go-to expert by answering the exact questions their target audience is already asking. His method is rooted in clarity, efficiency, and long-term results, making YouTube a predictable and scalable tool for client acquisition. Nate's passion lies in helping others amplify their message, expand their impact, and build real, sustainable visibility online. Through Be the Hero Studios, he provides both strategy and production support for content that doesn't just get views—it drives business. To explore Nate's work and services, visit BeTheHeroStudios.com, and check out his YouTube channel for insights, strategies, and examples of the power of intentional content in action. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than 20 years of experience helping entrepreneurs and organizations drive measurable success. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. His expertise spans customer acquisition, brand positioning, and scalable marketing systems that produce results. A serial entrepreneur, Ford has founded over ten companies, authored five business books, holds three U.S. patents, and has received multiple industry awards. In addition to his traditional business acumen, Ford is also a recognized leader in AI prompt engineering, teaching others how to leverage AI to streamline content creation and enhance customer engagement. He recently presented on this topic at the “Unleash AI for Business Summit,” showcasing how tools like ChatGPT are transforming operations, marketing, and the customer experience. To explore how Ford helps business leaders accelerate growth, visit ProfitRichResults.com and watch his latest content at Fordify.tv.

Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse KirshbaumBrand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! Here are a few key takeaways from the episode:Music comes in only two forms: good and bad.Every brand needs a soundtrack that amplifies its strategy.Find a trusted partner with complementary strengths.Embrace technology fully. Adapt, innovate, and define your lane.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we've got some tips to help make it happen, and it's a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don't miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Aspire Commercial's Topher Stephenson explains how brokers can start using AI today with clear workflows, decisive onboarding, and intentional automation.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of The Crexi Podcast, host Shanti Ryle, Director of Content Marketing at Crexi, delves into Topher's experience, who offers a decade's worth of insights from of working in CRE operations, AI, and marketing and discusses the transformative power of artificial intelligence for the industry. The conversation covers Topher's journey into commercial real estate, the importance of operationalizing excellence, the various AI and automation tools beneficial for CRE, and the evolving role of technology in shaping the future of the industry. Highlights include practical applications, common misconceptions, and strategic recommendations for integrating AI into CRE practices. The episode emphasizes the critical balance between formalized processes and the necessity of flexibility to adapt to the ever-changing CRE landscape.Meet Topher Stephenson: Head of Operations at Aspire CommercialTopher's Journey into Commercial Real EstateInnovative Marketing Strategies in CREThe Importance of CRM and Project Management ToolsOperational Leadership and AI IntegrationComparing Investment DecksCustomizing AI for AutomationExcitement About AutomationPhilosophical Thoughts on AICommon Misconceptions About AIImportance of Documenting ProcessesDeciding Between AI and Human SolutionsBalancing Formal Processes and FlexibilityRapid Fire QuestionsFuture of AI in Commercial Real EstateConclusion and Contact InformationFor show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi About Topher Stephenson:Topher Stephenson joined Aspire Commercial, a commercial real estate brokerage based in Houston, Texas,  in 2024 as Head of Operations. He directs company operations and marketing strategy, while leading efforts to leverage AI technology in CRE workflows. Topher also provides keynote presentations on how to use AI in CRE and industry conferences and private company trainings both online and in-person around the country, and provides AI & automation consulting services to select partners. With over a decade of experience, he brings expertise in brokerage management, CRE marketing, and operations, specializing in practical applications of AI and emerging technologies.Previously, Topher served as Managing Director at The Boulos Company, Northern New England's largest commercial real estate brokerage. He began his career as Director of Real Estate Marketing at Atlantic National Trust, pioneering innovative marketing strategies for commercial properties nationwide.Topher holds a B.S. in Health Policy & Administration from Pennsylvania State University and a Master's in Business Analytics from the University of Maine. For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game.They discuss the shift from output-heavy days to work that's more strategic, creative, and often harder to measure. Along the way, they share how tinkering with tools, blocking time for deep work, and aligning with managers can help content teams stay focused without falling into the “more is always better” trap.It's an honest conversation about balancing efficiency with impact—and how AI is forcing marketers to rethink what a productive day really looks like.This episode is sponsored by Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and what to do first so you can start to rank higher on Google, get more traffic to your website, and maybe even increase your visibility on ChatGPT with SEO.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.You'll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You'll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be posting.We're talking about:Why marketing on Instagram is not the same as scrolling itThe #1 thing your content needs to do before someone will buy from youHow to build trust without poking pain points or manipulatingWhat to post to get people ready to buy before they hop on a sales callWhy fall is the best time to grow your business (and how to do it)This one's packed with practical marketing advice, mindset reframes, and zero fluff. Whether you're a seasoned entrepreneur or just starting your small business journey, you'll walk away with actionable tips and a whole lot more confidence in your Instagram strategy.

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast