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Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss: (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert. Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast
Content Marketing AI Solutions: CEO Edition with SEO Expert, Favour Obasi-ike, MBA, MS.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!
Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! In dieser Folge von „Damit's bei dir Klick macht“ zeige ich dir, wie du Künstliche Intelligenz nicht nur zum Schreiben von Texten nutzt, sondern als strategisches Werkzeug für dein gesamtes SEO. Wir sprechen darüber, wie du mit KI deine Keyword-Recherche auf ein neues Niveau bringst, strukturierte und relevante Content-Pläne erstellst, in kürzerer Zeit bessere Inhalte entwickelst und sogar bei der technischen Optimierung Zeit und Ressourcen sparst. Du erfährst, warum KI kein Ersatz für dein eigenes Denken ist, sondern dein stärkster Sparringspartner sein kann – wenn du sie richtig einsetzt. Ganz ohne Buzzword-Bingo, dafür mit konkreten Praxisbeispielen und Tipps, die du direkt umsetzen kannst. Perfekt für alle, die SEO systematisch verbessern wollen – mit echtem Impact. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.
This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— Are your business goals holding you back? In this episode of Bootstrap MD, Dr. Mike Woo-Ming, shares a game-changing mindset shift for healthcare professionals tired of unpredictable revenue and burnout. Drawing from his experience building seven-figure businesses, Dr. Woo-Ming explains why focusing on systems, not goals, is the key to sustainable success. He breaks down why goal-only thinking creates feast-or-famine cycles, feelings of failure, and vulnerability to real-world variables like staff turnover or market shifts. Through practical examples—like patient acquisition, content marketing, hiring, and investment systems—Dr. Woo-Ming offers a four-step framework to systemize your practice or side hustle. This episode is packed with actionable strategies to help physicians take control of their income, time, and freedom by building reliable, repeatable processes. Three Actionable Takeaways: Define Specific, Measurable Outcomes – Set clear but flexible goals (e.g., "10 paying coaching clients in 60 days") to guide your system-building without micromanaging every detail. Focus on Repeatable Inputs – Identify and schedule consistent weekly tasks (e.g., outreach to 5 leads, creating 1 video) that drive your outcomes, ensuring control over what you can predictably execute. Track Inputs, Not Just Results – Monitor weekly system tasks (e.g., discovery calls booked, content published) using simple tools like Google Docs or Loom to ensure consistency and improve outcomes over time. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at http://bootstrapmd.com About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com Want to start a podcast? Check out the Doctor Podcast Network!
Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast Candy Rack: https://apps.shopify.com/candyrack?utm_source=affiliate&utm_medium=partnerjam&locale=de In dieser Folge des Onlineshop Geflüster Podcasts zeige ich dir, wie du mit der richtigen Shopify App deinen durchschnittlichen Warenkorbwert erhöhen kannst – und warum das einer der stärksten Hebel für mehr Profit im E-Commerce ist. Wenn du mehr als ein Produkt im Onlineshop hast, solltest du diese Folge auf keinen Fall verpassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Złapani w sieć - Podcast o e-biznesie. Technologia, marketing i sprzedaż oraz zarządzanie.
Wejdź na stronę https://zlapaniwsiec.pl/91, znajdziesz tam wersję video oraz e-book z dodatkowymi materiałami. Koniecznie polub „Złapanych” na Facebooku: https://www.facebook.com/ZlapaniwSiecplPodcast wspierają marki: Domeny.tv MSERWIS.pl — narzędzia dla e-biznesu: hosting, sklepy i strony.Szczegóły rozmowy z Bartoszem:00:01:00
Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of showing up in AI search results? Yeah, you do. You want free traffic to your website? Yeah, SEO helps with that too. You want to grow your email list or build a passive income funnel? Yep, you guessed it, SEO helps with that too. If you want to be visible online and grow your business, you need to listen to today's episode and get started with SEO today. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps0:00 - Introduction of podcast production company experts5:04 - Podcasting for Businesses: Common Questions and Starting Points6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose9:16 - Importance of Pre-Interviews and Knowing Your Podcast's Why11:04 - Creating Content for Repurposing Beyond Just Audio14:19 - Marketing & Promoting Your Podcast: Social Media and Email19:17 - Leveraging AI: Reaching New Audiences with Podcast Content24:22 - Agency Insights: Podcasting Red Flags and Client Expectations31:34 - Measuring Podcast Success: Quality Over Quantity39:59 - Sponsorship Strategies & Final TakeawaysMain TakeawaysKnow the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.A podcast is a content-generating machine that can fuel your entire marketing strategy.Success isn't about massive downloads but about reaching the right audience with valuable content.Subscribe and share this episode with anyone considering launching a podcast for their business. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
„Der erste Schritt: raus aus dem Tagesgeschäft, damit du mehr Zeit hast für kreative Projekte.“ Mein heutiger Gast ist Marike Frick, Journalistin und Gründerin von "Was Journalisten wollen". Gemeinsam erkunden wir, wie KI-Tools das Texten, die Produktentwicklung und sogar komplette Arbeitsprozesse in Online-Businesses transformieren werden. Wir teilen unsere Erfahrungen, zeigen dir praxisnahe Use Cases aus Kundenbetreuung, Content-Erstellung und Backoffice und sprechen offen über Chancen, Risiken und Learnings aus der Arbeit mit KI.
In this episode of Business Ninjas, host Andy Steuer sits down with Chris Carter, CEO and Founder of Approyo, to talk about how his team is transforming SAP cloud migrations with AI‑driven insights and real‑world expertise. Chris shares why the clock is ticking for the 483,000 organizations that need to move to SAP S/4HANA by 2027—and how Approyo's AI‑powered tools like Overwatch and FlowGen simplify the entire journey. From pre‑migration assessments to real‑time dashboards for C‑suite visibility, Chris breaks down what it takes to modernize systems without losing sleep.
Gratis AI LEAD MAGNET GENERATOR ➔ Lead Magnet erstellen in 20 Min, der verkauft: https://xhauer.com/ai-generator-podE-Mail-Marketing Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcast Mit nur einer einzigen E-Mail auf Knopfdruck hochpreisige B2B-Angebote verkaufen? In diesem Live-Experiment zeigt Michael die vollständigen Zahlen, E-Mail-Beispiele und die wichtigsten Faktoren, die aus einer Kontaktliste echte Verkaufschancen machen. Lerne die 3 Lektionen, um eure Pipeline künftig planbar zu füllen – inklusive Praxiserstellen eines wirkungsvollen Lead-Magneten mit KI und Live-Auswertung der Ergebnisse.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Evelina shares her insights on using AI tools effectively, the importance of maintaining authenticity, and the ethical considerations surrounding AI-generated content.Key Moments:Evelina emphasizes that AI is now an unavoidable part of digital marketing, akin to the advent of the Internet.AI can significantly speed up content creation processes, allowing marketers to produce more in less time.While AI can generate content, it's crucial to maintain a personal touch to avoid generic outputs.Evelina discusses the issue of AI "hallucinations," where AI generates false information, highlighting the need for fact-checking.AI can assist in brainstorming and generating ideas, making it easier for marketers to overcome creative blocks.Providing AI with your own content helps it learn your voice and style, making its outputs more aligned with your brand.The conversation touches on the ethical implications of AI in marketing, including the need for transparency about AI-generated content.AI in Content Repurposing: Evelina explains how to repurpose a single piece of content (like a podcast) into multiple formats for various platforms.The episode discusses the potential for AI to change the marketing landscape, allowing one person to do the work of many.Evelina shares actionable strategies for integrating AI into marketing workflows, including using specific tools and setting up effective prompts.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio
Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.
James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.Episode Outline:[00:00:03] Introduction & Medellín living[00:04:20] Life before entrepreneurship: ESPN and Bali years[00:08:50] Launching Swannies & Stop Drinking program[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle[00:21:00] Customer transformations and generational impact[00:28:15] The business cost of casual drinking[00:34:40] Why younger generations are skipping alcohol[00:38:30] Swannies: Sleep benefits and productivity explained[00:40:00] Closing thoughts and where to find JamesWisdom Nuggets:1. Alcohol-Free is a Strategic Advantage:Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.2. Productivity Isn't Just Effort—It's Clarity:You don't need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.3. Wellness Trends Aren't a Fad:The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.4. Modeling Over Preaching:Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.5. Sleep is Non-Negotiable for Peak Performance:Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.Power Quotes“Removing alcohol is a superpower for your love life and business life.” - James Swanwick“Every day you don't drink is a special occasion.” - James Swanwick“In 30 years, we'll see alcohol the same way we see cigarettes.” - James Swanwick“Most of our problems have simple roots we often ignore.” - Alex Quin“It's wild how hard we fight to keep things that hurt us.” - Alex QuinConnect with James:Website: https://alcoholfreelifestyle.comInstagram: @jamesswanwickBook: Clear – Available on AmazonConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI's role in expanding marketers' skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
The growth of e-commerce continues at speed and keeping up with the demand is a challenge for any business. Companies that adapt best to the changing demands can reap the benefits like cost-savings and efficiency gains which lead to bigger and better growth. Smart load planning is a tool that warehouses can leverage to address the changing needs of e-commerce. Lori Boyer, head of Content Marketing for Easypost, shares some of her insights into how smart load planning can could revolutionize warehouse operations. FOR MORE INFORMATION: https://www.easypost.com/ WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: bit.ly/ILMagApp bit.ly/ILMagAppGoogle Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast? Connect with me on X: @ILMagPodcast Email me: podcast@inboundlogistics.com Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on X: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics Visit us at www.inboundlogistics.com
In this episode of Business Ninjas, host Andrew Lippman chats with John Fontein, Co‑Founder of Sesame, the first direct‑to‑consumer healthcare marketplace where patients can book appointments with doctors at clear, upfront cash prices—no insurance needed. John shares how a personal family health scare inspired him to tackle one of America's most frustrating problems: access to affordable, transparent care. From urgent telehealth visits to in‑person specialist appointments, Sesame makes shopping for healthcare as easy as buying anything else online.
In dieser Episode nehmen wir Euch mit auf einen echten Deep Dive in das Thema Sichtbarkeit von Versicherungsmaklerinnen und -maklern in der digitalen Welt.Dafür haben sie sich zwei ganz besondere Gäste eingeladen: Nadja Smeillus, ausgewiesene Marketingstrategin und Content-Expertin, sowie Patrick Hamacher, langjähriger Makler, leidenschaftlicher Podcaster und Geschäftsführer der Biomax Biometrie Experten Service GmbH. Gemeinsam haben Nadja und Patrick die „Social Media Makler Class“ entwickelt – einen Videokurs, der Versicherungsvermittlern zeigt, wie sie auf Social Media ihre individuelle Story erzählen, Kunden erreichen und dabei authentisch und professionell bleiben können.Im Gespräch sprechen die beiden offen über typische Stolpersteine wie fehlende Positionierung und verpasste Zielgruppenansprache, teilen Anekdoten aus ihrer täglichen Arbeit und geben praxisnahe Tipps für den erfolgreichen Social-Media-Start. Ihr erfahrt, warum es mehr braucht als Cat-Content und Dauerwerbesendungen, wie Storytelling auch offline im Beratungsgespräch wirkt und warum strategisches Vorgehen am Ende immer den Unterschied macht.Ob ihr schon aktiv auf LinkedIn und Instagram seid oder noch nervös vor dem ersten Posting sitzt – diese Episode liefert euch jede Menge Impulse und motivierende Einsichten! Außerdem gibt es ein besonderes Goodie exklusiv für die Insurance Monday Community. Also: Kopfhörer auf und bereit machen für frische Perspektiven, ehrliche Einblicke und die geballte Power von Social Media im Makleralltag!Schreibt uns gerne eine Nachricht!PPI – Inspired by Simplicity. PPI verbindet Fach- und Technologie-Know-how, um komplexe Finanzprojekte in der Versicherungs- und Bankenwelt unkompliziert umzusetzen. Mit über 800 Expert:innen, europaweit führenden Lösungen im Zahlungsverkehr und der Vision „From Paper to Pixels“ begleitet PPI ihre Kunden erfolgreich in die digitale Zukunft.
Today's show features: David Thomas, Director, Content Marketing at CDK Global Dennis Gingrich, Sales & Finance Director at The Niello Company Jesse Hill, Corporate Director of F&I Operations at Safford Brown Automotive Group This episode is brought to you by: OPENLANE – The world's best online dealer marketplace for used cars. This August, OPENLANE is spinning up an entire month of excitement with DealerFest 2025. The more you buy and sell, the bigger prizes you earn. Never used OPENLANE before? New dealers can earn up to $2,500 in credits. Learn more at openlane.com/dealerfest. Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
Learn how to scale beyond seven figures using podcast-driven growth Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money. Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients. KEY TAKEAWAYS: The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners. You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show. 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase. Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you. One podcast episode can create weeks of content across social media, email, and other marketing channels. B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention. Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth. The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else). Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
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Khulan Davaadorj turned her battle with eczema into Mongolia's first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The thing is, our audience might not "get it" the way we do, nor care. So we have to work overtime to show them why they would. This in turn creates a sense of urgency in the audience: to care, share, subscribe, buy, or take action of some kind.That kind of urgency is the role of the story we'll hear today for my friend, Mark Schaefer. It's a story from his keynotes and his new book, AUDACIOUS: How Humans Win in an AI Marketing WorldMark is a globally-touring keynote speaker and the author of more than 10 books on marketing, technology, and business growth. He's worked with clients like Adidas, Johnson & Johnson, and Dell, and has appeared on CNN and in The Wall Street Journal and The New York Times. In addition to his speaking and services, Mark is also faculty member of the graduate program at Rutgers University, and hosts the popular podcast The Marketing Companion—where I appear as co-host every few months!Today we talk about how to tell stories that show others something important you already see, so they care. Plus, signs you've rehearsed your speech enough to nail it and communication tripwires which can cause the audience to object to your ideas (and how to avoid them).This is a fun one, with my friend, Mark Schaefer.Find and follow Mark at businessesgrow.com and on LinkedIn. Get a copy of AUDACIOUS at businessesgrow.com/audacious***ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!
REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven DominguezBrand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode:Finding those who bring you light in lifeSometimes the best move - is no move.Taking the consumer and insight lef approachAssume positive intent firstRigth Place. Right Time. Right Tone.How to take it all in.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Cory Zelnik, Founder of Zelnik & Co., shares insights on retail leasing, relationship-building, and tech's role in navigating New York's evolving commercial real estate market.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode, host Shanti Ryle, Director of Content Marketing at Crexi, sits down with Cory as he shares his journey into commercial real estate, highlighting the importance of relationships, the unique challenges of the New York retail market, and the evolution of tenant negotiations. He discusses the role of technology and social media in modern real estate practices and offers insights into building long-term client relationships. The conversation also touches on the future of data sharing in the industry and the significance of authenticity in social media engagement.Introduction to Commercial Real EstateCory Zelnick's Journey into Real EstateEarly Successes and Lessons LearnedNavigating Financial RealitiesBuilding Long-Term RelationshipsProspecting and Networking StrategiesReflections on Career GrowthThe Unique Retail Landscape of New YorkTenant Needs and Market DynamicsFast-Paced Deal ExecutionNegotiation Strategies for LandlordsMarket Shifts and Tenant ConcessionsSupporting Mom-and-Pop RetailersFacilitating Successful NegotiationsMaintaining Deal MomentumChallenges in Leasing DataThe Role of Relationships in Data GatheringThe Future of Information SharingLeveraging Social Media for BusinessBalancing Authenticity and Business Needs About Cory Zelnik:A veteran real estate broker and Founder/CEO of Zelnik & Company, Cory Zelnik has launched, crafted, and packaged some of the largest corporate real estate expansions on the east coast. From working with banking and investment staple JPMorgan Chase and food service giants Panda Express, Smashburger, Lenwich and Dunkin Donuts, Cory has presided over and specialized in the retail needs of prominent property owners and institutions along with some of the top national retailers for more than three decades. With his independent real estate firm and team, Cory continues to solidify his name as a brand with preparedness, discipline, and integrity.Cory prides himself on loyalty, respect, and trust, with a focus on retail space, and the value it adds to a property economically. Cory recognizes that the real estate market in the tri-state area is constantly evolving, thus so is he. His track record has mirrored the upward swing of the real estate business; growing, building, and maintaining its structure and polish since the late 1980's. In a quickly transforming world, Zelnik & Company happily pivots in the direction of change; social media. Cory (@coryzelnik) along with his company account @zelnikco, have made great strides in entering and engaging in the social media world. Zelnik & Company understands that properly utilizing social media platforms not only boosts one's own brand but also increases the opportunities for their clients as well.Cory is a Graduate of University of Maryland and a member of ICSC. Cory is also the host of The Zelnik Exchange, a NYC-based podcast with a pulse on the nation's top retail trends. He resides in Manhattan with his wife Jessica, daughter Bailey and stepson Maxx. When Cory is not running his business, his passions include running the streets of NYC and raising money for ALS, The University of Maryland and the New York Knicks. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/ https://www.crexi.com/instagram https://www.crexi.com/facebook https://www.crexi.com/twitter https://www.crexi.com/linkedin https://www.youtube.com/crexi
What to do if you only have 30 minutes a day to create content.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction03:00: What a content library is and why you need one15:00: The only types of social posts that matter17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library27:00: How content about a non-client can get you a dream client33:00: 5 subtle ways to reference your clients in your content36:00: How to get your clients to create content for you39:00: An AI prompt to help you incorporate testimonials into your content45:00: How to get potential clients excited about what you doShow Notes: 40 One-Sentence Blogging Tips: https://joshspector.com/one-sentence-blogging-tips/40 One-Sentence Writing Tips: https://joshspector.com/one-sentence-writing-tips/40 One-Sentence Social Media Tips: https://joshspector.com/one-sentence-social-media-tips/40 One-Sentence Email Tips: https://joshspector.com/one-sentence-email-tips/40 One-Sentence Marketing Tips: https://joshspector.com/one-sentence-marketing-tips/40 One-Sentence Tips To Get More Twitter Followers: https://joshspector.com/one-sentence-twitter-follower-tips/ “Free Coaching Time” LinkedIn Post: https://bit.ly/3H13nVX“Case Studies That Close Sales” by Brian McCarthy: https://a.co/d/elHvmiM“The Sponsor Magnet” by Justin Moore: https://a.co/d/dSPb8mKClients From Content Episode “People Like Your Content. Now What?”:https://youtu.be/PyoxIIR_PME?si=l53kj30poL7qge-rClients From Content Episode “How To Write A Daily Newsletter That Grows Your Business”: https://youtu.be/SaeEOnnVav4To Connect with Maigen Thomas: Free Website Evaluation: https://freewebsiteevaluation.com/ Website: https://maigenthomas.com/ LinkedIn: https://www.linkedin.com/in/maigen/ YouTube: https://www.youtube.com/@maigen To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom.+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
Tampa businesses struggling to compete within crowded segments now have a secret weapon for connecting with local customers and improving traffic. JetWriteMedia explains why content marketing is more cost-effective and impactful than traditional advertising and PPC tactics. Learn more at https://jetwritemedia.clientcabin.com/app/info Jet Write Media City: Doral Address: 1345 Northwest 98th Court Website: https://jetwritemedia.clientcabin.com/
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we're talking $10K+ per appearance). We're talking storytelling, systems, and strategy—not just “being everywhere.”
Lou Diamond is a Sales & Leadership Coach, 2x Best-Selling Author, Podcaster, Keynote Speaker, and the founder of Thrive Loud, a podcast production studio that teaches entrepreneurs and executives how to turn their podcasts into “pod cash.” Lou has worked with Fortune 500 companies, Wall Street titans, and thought leaders to help them communicate more effectively and make lasting connections. Watch on YouTube: https://youtu.be/ZL-Q9k5K12Y Connect with Lou Diamond: https://www.linkedin.com/in/thriveloud/ Learn More: https://www.thriveloud.com/
Do you wonder how many pictures your blog post needs to have? If so, that's what we're talking about today. We're also touching on how to optimize those pictures for SEO and how your blog helps you rank higher on Google or in ChatGPT and other AI searches. Your blog can make a big difference to your online visibility, website traffic, and the leads your business generates. Learn how to use images, opt-ins, and even your podcast or YouTube videos to help increase the user experience and engagement time on your website, which will help you improve your overall SEO. There's a lot more to this than just how many pictures to include in your blog post. Listen in today and find out. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are both effective and aligned with business goals. The role of design in driving marketing outcomesDifferences between art and design in business contextsPsychology and science behind effective visual communicationChoosing between professional and consumer-grade design toolsHow AI is reshaping design roles and responsibilitiesTime Stamps 00:40 - Introduction to the importance of design in marketing 04:15 - Jim MacLeod's background and career journey 10:30 - The science behind visual design and readability 18:45 - Art vs. design: understanding the business purpose25:00 - Tools: Pro software vs. consumer-grade platforms 36:20 - The Visual Marketer book and its purpose Main TakeawaysDesign is not just about beauty—it's about guiding users to take specific actions.Art says something different to everyone; design says the same thing to everyone.Marketers must understand visual hierarchy and design principles to create effective content.Subscribe and share this episode to help others bridge the gap between design and marketing. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
In this critical episode of Generation AI, hosts Ardis Kadiu and JC Bonilla examine how AI agents and new consumer behaviors are creating a "great content collapse" that threatens traditional digital marketing. They discuss the launch of Grok 4's multi-agent reasoning system and ChatGPT Agent's integration of deep research with browser automation. The conversation reveals shocking statistics: 70% of Google searches now end without clicks, ChatGPT has a 1500:1 page scraping to traffic ratio, and 61% of Americans use AI as their primary information source. The hosts provide concrete strategies for higher education marketers to adapt, including optimizing for AI citations instead of clicks, implementing comprehensive schema markup, and creating question-based content architecture. This episode is essential listening for anyone responsible for digital marketing or web presence in higher education, as it outlines both the immediate threats and the massive first-mover advantages available to institutions that adapt quickly.Breaking AI News: Grok 4 and ChatGPT Agent (00:00:00)Introduction to Grok 4's multi-agent reasoning system using 200,000 GPUsGrok 4 Heavy employs teams of specialized agents working in parallelChatGPT Agent combines Deep Research, Operator browser automation, and tool usageDiscussion of controversial AI companions Annie and Rudy launched with GrokHow these advances accelerate the shift away from traditional web browsingThe Great Content Collapse: Shocking Statistics (00:17:04)61% of American adults have used AI tools in the last 6 monthsChatGPT approaching 1 billion weekly active users77% of Americans now use ChatGPT as a search engine65-70% of Google searches end without a single clickGoogle's scraping ratio deteriorated from 2:1 to 18:1 (now potentially 150:1)ChatGPT's scraping ratio: 1500 pages scraped for every 1 click sentConsumer Behavior Transformation (00:20:14)Traditional model: Question → Search → Click → Read → AnswerNew model: Question → AI Agent → Instant AnswerWebsites, content, and ads removed from the equationProduct discovery and shopping decisions now happening within AI interfacesAI agents becoming primary gateway for all information discoveryBrand Visibility Crisis in AI Systems (00:28:08)26% of brands have zero mentions in AI overviewsOnly strongest web presences get meaningful AI visibilityShopping agents demo as standard in every AI platform40% of people discover products through ChatGPTAttribution models completely breaking downNumber one brands getting 10x visibility advantage over competitorsEconomic Impact on Different Industries (00:33:17)E-commerce: Product discovery through AI conversation, not visual browsingMedia publishers: AI extracts value without driving readershipLocal businesses: Only top-ranked establishments get AI recommendationsSubscription models threatened by AI summariesCloudflare offering tools to block/monetize AI scrapingImmediate Predictions: Next 6 Months (00:39:11)Google AI mode moving beyond experimental to default experienceShopping ads expanding into AI overviewsSpecialized AI ecosystems for verticals (finance, travel, education)Every major platform integrating AI agents as primary interfaceTraditional SEO becoming completely irrelevantAdaptation Strategies: From SEO to GEO (00:42:54)GEO (Generative Engine Optimization) replacing traditional SEOImplement comprehensive schema markups for AI systemsStructure content with clear question-based headingsFAQs making a comeback for AI parsingCreate answer-focused content architectureInject brand names throughout content for AI citationsMonitor use case scenarios instead of keywordsThree Actions to Take Today (00:52:29)Audit how your brand appears across ChatGPT, Claude, Google AIStructure highest-value content for AI optimization immediatelyDevelop media strategy for YouTube and social platformsTrack AI citation frequency as new success metricCreate 90-day adaptation planFocus on becoming authoritative source that AI systems trust - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this brand spotlight, Alex Quin explores how Diplo, the world-renowned DJ and producer, created a unique blend of fitness and music with Diplo's Run Club. Starting in Miami after a spontaneous half marathon, the idea grew into a multi-city wellness experience where Diplo both runs a 5K and performs a post-race DJ set. This episode breaks down the branding strategy, community engagement, and logistical challenges behind this innovative concept.Episode Outline[00:00] Intro to the show and episode format[00:52] Diplo's background and the birth of Diplo's Run Club[02:12] 2024 San Francisco debut: 11,000 runners, 14,000 partygoers[03:07] Expansion to 8 cities in 2025–2026 season[03:40] Miami 2026 event preview at Bayfront Park[04:01] 3 brand pillars: authenticity, experience-driven marketing, purposeful scaling[05:22] Challenges: balancing celeb image with runner credibility & managing city-wide events[06:14] Wrap-up and final thoughtsWisdom NuggetsDiplo doesn't just slap his name on the brand—he runs every race. This personal involvement makes the brand feel real to both fans and serious runners.The Run Club is more than a 5K. It's an immersive event with music, recovery booths, and media-friendly moments—marketing built into the experience.Scaling wasn't rushed. Diplo partnered with wellness brands and event experts like PlusOne, Mascot Sports, and Wasserman to keep the mission clear while expanding.Balancing Diplo's celebrity persona with the expectations of authentic runners is tricky. Success lies in walking both lines without alienating either group.The blend of music, movement, and shared post-run celebration creates a lasting impression that fuels loyalty and word-of-mouth.Power Quotes:“Diplo's Run Club expanded to eight major cities in a single season.” – Alex Quin “Scaling with purpose means aligning with the right partners from the start.” – Alex QuinConnect With Diplo Run Club :Website: (https://diplosrunclub.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!************************Useful Links:Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/Brand Authority Club: https://www.brandauthority.clubBook a discovery call here: https://calendly.com/amanda-brandauthority/30minNYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
What does it take to build a brand that's global, rooted, and unmistakably you?In this episode of Breaking the Mold, I sit down with Raj Kotecha — global brand strategist and founder of Creative Content Agency — whose clients include Gary Vee, Tony Robbins, Steven Bartlett, and the Dubai Future Foundation.We talk about identity, influence, and building a brand that cuts through the noise in 2025.Highlights: • Why “being Indian is like winning the lottery” • The generational playbook behind brown excellence • Raj's season of sleeping on a mattress—with a Mercedes parked outside • Why most people will never be seen • How to become your own mini McKinsey • The real meaning of credibility in a global marketIf you're a creator, founder, or someone stepping into a new chapter — this one's going to stay with you.—
What if the real risk of AI isn't job loss but brain atrophy?Episode SummaryIf you've spent any time on social media recently, you'll be familiar with the flood of low-quality AI-generated sludge. And on this episode, I'm speaking to someone who is leading a one-woman campaign against it and in favour of human-generated content. Her name is Zsike Peter and she's the fiercely human founder of an agency called Vampire Digital; you'll hear why its called that on the show. Zsike is also the author of a new book called Thinkbait: The Definitive Guide to Reclaiming Human Creativity in the Age of AI which seeks to highlight and combat the prevalence of AI-generated low-quality content.Her mission is a passionate defence of human creativity in an age where generative AI threatens to dull our minds and voices. Its a rallying cry for intentional, thoughtful use that keeps our agency intact. In a fascinating discussion, we explore her extraordinary backstory, from growing up in communist Transylvania to being arrested after escaping a toxic UK host family that hired her as an au pair. And you'll hear the remarkable story about how she went undercover in a brothel to win a journalism scholarship. These stories aren't just great anecdotes, they reveal a mindset of relentless curiosity, courage, and independence that informs her work today.What makes Zsike's objection to AI so compelling is that initially she embraced it. But after having tried it out, she flipped from embracing generative AI to warning against its effects on our thinking. You'll hear her talk about the concept of Thinkbait as an alternative to clickbait; content that stimulates rather than stupefies. Along the way, we unpack how language creates culture, why writing is thinking, and what it means to preserve our humanness in a machine-saturated world.And much, much more.Guest Biography: Zsike Peter Zsike is the founder of Vampire Digital — a content agency with a “fiercely human heart,” known for producing sharp, human-written copy in a world drowning in AI sludge. She is also the author of Thinkbait: The Definitive Guide to Reclaiming Human Creativity in the Age of AI — a book that serves as both a practical framework and a philosophical manifesto. Her background in journalism, corporate communications, and digital marketing now powers a mission to help people reclaim their voices (and their thinking) in a world increasingly seduced by generative AI.LinksThinkbait - https://thinkbait.co.uk/Vampire Digital, Zsike's agency - https://www.vampiredigital.biz/Zsike on LinkedIn - https://www.linkedin.com/in/zsike-peter/AI-Generated Timestamped Summary(yes, I know, ironic, given the subject!)[00:00:00] Introduction [00:02:00] Zsike's childhood in communist Transylvania and family escape story[00:13:00] Going undercover in a brothel to win a journalism competition[00:19:00] Her arrest and start in the UK after fleeing abuse[00:24:00] Building a career in communications and founding Vampire Digital[00:28:00] Why she chose the vampire brand and what it represents[00:31:00] How her agency captures authentic voice in client content[00:33:00] Her shift from embracing to warning against generative AI[00:36:00] The dangers of outsourcing thinking and writing to machines[00:41:00] Why individuality and voice matter in a world of sameness[00:44:00] Thinkbait as a framework, manifesto, and act of defiance[00:48:00] The bedtime story moment that triggered a rethink on AI[00:53:00] The rise of fake authority and automated engagement online[00:57:00] Language loss, writing in a third language, and cultural identity[01:03:00] How hardship shaped her creative drive and ethical stance[01:07:00] Final reflections
REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This podcast explores Heather Ewing, Founder of ABSTRACT CRE, and dives into her experience in retail leasing brokerage and building deals, relationships, and establishing community in downtown Madison.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode, host Shanti Ryle, Director of Content Marketing at Crexi, sits down with Heather, known as the Queen of Downtown Madison, as she shares her journey from operations management to becoming a nationally recognized commercial real estate expert specializing in retail, restaurant brokerage, and mixed-use developments. They discuss Heather's strategies for building a successful CRE career, the importance of understanding market nuances, and the impact of relationships and detailed market knowledge in closing deals. Additionally, they delve into Madison's thriving market and touch on the unique dynamics of retail and restaurant leasing. Heather also highlights the importance of continuous learning, mentorship, and giving back to the next generation of CRE professionals. The conversation wraps up with rapid-fire questions on investing, client acquisition, and common misconceptions about being a broker.Introduction to The Crexi PodcastMeet Heather Ewing: The Queen of Downtown MadisonHeather's Journey into Commercial Real EstateBuilding a Successful Career in CREThe Importance of Relationships in CREChallenges and Strategies in Retail and Restaurant LeasingNational Tenants and Market Trends in MadisonMatching Clients to NeighborhoodsGathering and Utilizing Market DataSuccess Stories and Unique ConceptsExciting Neighborhood ProjectsAdvice for New Brokers and InvestorsRapid Fire Questions and Closing Remarks About Heather Ewing:Heather Ewing is a nationally recognized commercial real estate expert and the Founder of ABSTRACT Commercial Real Estate, specializing in Retail and Restaurant Brokerage and Mixed-Use developments in Madison, Wisconsin. Known as the “Queen of downtown Madison,” Heather blends over 40 years of local insight with a bold national perspective to serve landlords, developers, tenants, and investors with precision.Heather proactively secures off-market pocket listings for developers and investors, pairing strategic deal making with an art-forward marketing approach to maximize visibility and close complex transactions.Heather has served as:2025 1st RVP for Region 7, CCIM2024 President, CCIM Wisconsin Chapter receiving the 2024 President's Cup Tier 3 First Place2024 President, Commercial Brokers Group2018-Present, Member, City of Madison BID BoardHeather is the Founder | Host of Heather Ewing: The CRE RUNdown podcast and Founder of the annual Bright Lights Run-Walk to benefit Girls on The Run. She's been featured by iHeart Radio, CARW, DMI, NAIOP, Channel3000, Midwest Real Estate Journals, and others as a sought-after national speaker on CRE and Mindset.An international marathoner, Heather has raced in Berlin, London, Paris, Milan, New York, Boston, and more—bringing the same discipline, endurance, and drive to every deal and audience. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/ https://www.crexi.com/instagram https://www.crexi.com/facebook https://www.crexi.com/twitter https://www.crexi.com/linkedin https://www.youtube.com/crexi
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
After growing her AUM by $30 million in just two years, Misty Lynch has become a go-to financial planning expert for small business owners and families within her community. This is thanks in part to her reputation inside local Facebook groups frequented by her ideal target client, where she rarely promotes herself but is frequently recommended. Misty is the owner of Sound View Financial Advisors, an RIA based in Massachusetts that manages $46 million for approximately 100 households. In this episode, Misty shares how her early content creation efforts (including a blog and a podcast) laid the groundwork for greater visibility and referrals, as well as how purchasing a retiring advisor's practice helped her jump-start firm ownership. You'll hear how she raised legacy client fees while implementing a scalable service model, how leveraging life coaching techniques has deepened her client relationships, and more. For show notes and more visit: https://www.kitces.com/446
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jaxon Lane built a men''s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.For more on Jaxon Lane and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Great marketing doesn't start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true.That's the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power of that message with the help of our special guest, Mike Barton, VP of Corporate Communications and Content Marketing at AudioEye.Together, we explore what B2B marketers can learn from building accessible experiences, confronting audience assumptions, and crafting stories that create real connection.About our guest, Mike BartonMike is a marketing and communications leader dedicated to making the internet more accessible for all. As Vice President of Corporate Communication & Content Marketing at AudioEye, Mike leads marketing strategy, driving awareness and demand through blogs, social media, PR, video, and digital storytelling. Previously, at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud enterprise, and Document Cloud. With deep expertise in customer engagement and industry-specific storytelling, Mike excels at aligning business objectives with audience needs—crafting compelling narratives that resonate with C-suite leaders, end users, and decision-makers across industries.What B2B Companies Can Learn From “Assume That I Can” campaign:Start with the barrier, not the message. Before you talk about your product, talk about what's standing in the way. The best campaigns don't lead with features; they lead with mindset shifts. “If your audience already believed what you want them to believe, they'd be acting on it,” Mike explains. “What's the belief barrier that we need to identify and then either bring it down or address it?” Identify the roadblock first. Then your message has somewhere to go.Simplicity scales. Forget the fluff. The most effective campaigns are clear, precise, and emotionally resonant. Mike says, “The best ideas don't need paragraphs, they just need precision.” That's what made the “Assume That I Can” campaign so powerful: four words packed with meaning. Make your message easy to share and impossible to forget.Build stories people can see themselves in. If your marketing is talking at people, you've already lost them. Great content invites the audience into the story. Mike explains, “Connection and empathy really manifest when the person you're talking to sees themself in the story.” Whether it's about accessibility or enterprise software, lead with humanity. That's what makes people care.Quote*“ Data informs, but emotion transforms. And it's not that these are two mutually exclusive delivery mechanisms…it's really bringing data and emotion together. And as we saw in the “Assume That I Can” campaign, it was through the voice of somebody who had Down Syndrome. So we're constantly bringing in blind people or deaf people, or people who have mobility issues and letting them tell their story.”Time Stamps[0:55] Meet Mike Barton, VP, Corporate Communication & Content Marketing at AudioEye[01:13] Why the 'Assume That I Can' Campaign?[03:04] Mike's Role at Audio Eye[07:23] Breaking Down the 'Assume That I Can' Campaign[11:33] How to Make Your Content Accessible[15:13] B2B Marketing Takeaways from the Campaign[29:44] Addressing Belief Barriers in Marketing[31:58] Connecting Through Empathy and Storytelling[33:09] Marketing Strategy at Audio Eye[35:09] The Importance of Accessibility in Digital Experiences[36:02] Combining Data and Emotion for Impact[46:00] Final Thoughts and TakeawaysLinksConnect with Mike on LinkedInLearn more about AudioEyeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0 Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand Donald's Website, StoryBrand AI: storybrand.ai Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.