Podcasts about Content marketing

Scott returns from Prosper to share some personal updates and Amazon insights. Prime Day is expanding to four days this year — a move that makes sense as Amazon tries to give shoppers and sellers more time to take advantage of the buzz. Scott also talks about the return of Sellers United this October near New York City, a conference built for resellers of all sizes. Plus, he gives a casual rundown of what's new at SmartScout. From tools that help track where your products get mentioned online to ways of better understanding pricing trends. It's a laid-back, behind-the-scenes update with a bit of everything for Amazon sellers. Episode Notes: 00:15 - New developments and Upcoming Announcements 01:14 - Amazon Prime Day – Strategy and Insights 02:30 - Sellers United Conference Announcement 05:57 - New Tools: Traffic Links 09:43 - Pricing Intelligence 14:40 - Content Marketing and Brand Awareness Related Post: Who Competes with Circana? The Top Alternatives for Retail and CPG Data Intelligence   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.Key Takeaways:There are five methods of consumption that marketers need to be thinking about: shorts, shows, medium form video, live entertainment and fiction.  The format matches consumption. Shorts for scrollers, shows for subscribers, limited series for binges, live events for live learners, fiction for edutainment. A feed and a show and a network are three different things. Creating a network allows audiences to self-select into the content that they like.  The optimal strategy for creating content to deliver it to your audiences, is for creators to create it and put it on the platform. Individuals, not brands.Quote: “ That's what we have to figure out - how do we maximize coverage for our target audience? And if you ignore methods of consumption or you ignore format, or you ignore hosts, you're inherently ignoring a subset of your population."  Episode Timestamps: *(00:06) The future of B2B content in 2025*(01:42) Five methods of consumption*(07:52) Framework: feeds, shows, and networks*(16:38) We're all gardeners: accessing walled gardens*(17:38) The shift to creator-first content*(24:41) The importance of distribution and creativitySponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

In this episode, Alex Quin sits down with Alicia Grande, founder and CEO of Grande Cosmetics—a beauty powerhouse known for its iconic GrandeLASH-MD serum. Alicia shares how she turned a single product into a $100 million+ brand without outside investors. From grassroots trade shows to landing shelf space at retailers like Sephora, Ulta, and beyond, she breaks down the branding, grit, and customer obsession that fueled her success. Alicia also opens up about the challenges of scaling while staying authentic in a competitive industry.Episode Outline[00:00:03] Introduction and welcome by Alex Quin[00:01:45] Alicia's media background and shift to beauty[00:04:12] The creation of GrandeLASH-MD[00:07:00] Leveraging trade shows for grassroots marketing[00:09:30] The power of before-and-after images[00:12:20] Early business struggles and breakthroughs[00:15:05] Building credibility in the beauty industry[00:17:40] Scaling with Sephora and e-commerce growth[00:21:10] Staying innovative and customer-focused[00:24:30] Key challenges and advice for entrepreneurs[00:27:45] Alex Quin's final thoughts and wrap-upWisdom NuggetsStart Where You Are: Alicia leveraged her radio background to connect authentically with potential customers at trade shows. Your current skills can translate into unexpected successes.Proof Sells Products: Real customer results, showcased through authentic before-and-after photos, helped build trust and credibility. Visual evidence trumps flashy ads.Bootstrapping Builds Grit: Without outside investment, Alicia learned to be scrappy and disciplined. She emphasizes the strength that comes from doing more with less.Evolve With Feedback: Customer feedback directly informed product development at Grande Cosmetics. Listening isn't just polite—it's profitable.Growth Requires Risk: Alicia took major steps by expanding into Sephora and doubling down on e-commerce. Calculated risks are often the bridge to the next level.Power Quotes:“I started with one product and a passion for helping women feel beautiful.” - Alicia Grande“Don't rush into partnerships. Vet them like your brand depends on it—because it does.” - Alicia GrandeConnect With Alicia :Instagram: (https://www.instagram.com/ceoaliciagrande)Grande Cosmetics Instagram: (https://www.instagram.com/grandecosmetics/)Website (https://grandecosmetics.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you're curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineerAEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-reportAirOps Cohort: https://www.airops.com/cohort************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In questa puntata ti spiego come funziona il gioco della “scatola della memoria”.Un esercizio che uso spesso nei miei workshop dal vivo e che oggi propongo all'interno del podcast.La scatola della memoria serve a rappresentarci in un altro luogo e tempo attraverso sei elementi: il nostro lavoro, la passione che ci muove (il grande "perché" potremmo dire), la nostra persona, il grande problema che risolviamo, la nostra storia e i nostri progetti futuri.Ogni elemento deve essere scelto con cura e corrisponde a un nostro contenuto.Deve avere senso anche da solo, essere autoesplicativo e avere valore universale, cioè descriverci in ogni contestoIn questo modo siamo obbligati a ragionare sulla concretezza e sull'essenza di ciò che comunichiamo, perché stiamo già lasciando tracce che formeranno la percezione che i clienti avranno di noi. Questo esercizio ricorda il Voyager Golden Record del 1977: un disco contenente una selezione di suoni e immagini per rappresentare la Terra e l'umanità nello spazio.Venne infatti spedito con le sonde spaziali Voyager.Anche noi, selezionando questi sei elementi, prepariamo una sorta di messaggio per il futuro, destinato a clienti che ancora non ci conoscono.La forza della nostra presenza online dipende dalla capacità di concentrare il messaggio essenziale nei primi istanti di attenzione concessi da chi ci ascolta o ci legge.La “scatola della memoria” non è solo un esercizio teorico, ma una guida pratica per tutti i nostri contenuti, dal sito web ai social, utile per verificare l'efficacia e la coerenza della nostra comunicazione.Ciò che è contenuto nella scatola dovrebbe essere sempre presente (anche in minima parte) nei contenuti che pubblichiamo ogni giorno. *** *** ***Scarica il corso gratuito sul Content Marketing: https://www.ascoltobeltrami.com/corsoVisita https://www.ascoltobeltrami.com/La voce di Alessio Beltrami viene utilizzata per gentile concessione della Fondazione Alessio Beltrami

REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir MoinBrand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. Here are a few key takeaways from the episode:How can you keep your marketing lens fresh in 2025 and beyond?Observe and listen before you take action.Finding your magic metrics.Taking accountability. Your wins have "we"s and your loses have "I"sStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Smart Bidding klingt nach „einmal einstellen, zurücklehnen und Google macht den Rest“ – aber ganz so einfach ist es nicht. In dieser Folge von Damit's bei dir Klick macht zeige ich dir, wie automatisierte Gebotsstrategien in Google Ads wirklich funktionieren – und wie du sie so nutzt, dass sie dir messbare Ergebnisse bringen, statt nur Budget zu verbrennen. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

This episode features Aaron Fragnito, Principal of Peoples Capital Group, sharing how he built a $40M+ multifamily portfolio through direct deals, investor trust, and long-term thinking in CRE.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode of The Crexi Podcast, Shanti Ryle, Director of Content Marketing at Crexi, sits down with Aaron to discuss his journey and success in commercial real estate. Aaron shares how he transitioned from being a realtor to an investor, having completed over 250 real estate deals and built a wealth management company. He delves into the lessons learned from his mistakes, strategies for raising capital, and his approach to building and managing investor relationships. Additionally, Aaron offers insights into teaching real estate entrepreneurship, navigating today's market conditions, and his future outlook for real estate investments. Join us for an in-depth look at the fundamentals of real estate investing and the importance of communication, transparency, and passion in the industry.Introduction to The Crexi PodcastMeet Aaron FragnitoAaron's Journey into Real EstateEarly Struggles and First SuccessesBuilding a Real Estate EmpireLessons from MistakesTeaching Real Estate EntrepreneurshipAdvice for Aspiring Real Estate InvestorsSourcing and Networking StrategiesBranding and Deep Market FocusInvestor Relations and CommunicationEffective Communication with InvestorsBalancing Business Growth and OperationsLeveraging Technology in Real EstateRedefining Success in BusinessCurrent Market Trends and Investment StrategiesChallenges in Underwriting DealsIdentifying Great Deals and Value Add OpportunitiesRapid Fire Questions and Final Thoughts About Aaron Fragnito:Aaron has been in Real Estate for over 10 years and has transacted over 250 real estate deals. He is a well known name in the Real Estate investment industry throughout New Jersey, beginning his career as a realtor and transitioning to the investment side in 2013. He now helps people get started and build their wealth in real estate investments. Aaron also hosts the New Jersey Real Estate Network (NJREN), the Cash Flow Podcast (YouTube). Aaron also in the past wrote and taught a course called Real Estate Entrepreneurship at Rowan University. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs? In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn't, and what kind of lead magnet actually brings the right people into your business. You'll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine. Join Stephanie's upcoming Lead Magnet Fix workshop where you'll learn how to implement this strategy into your own business. Save your spot for the workshop: training.theleveragedpractice.com/lmfix    

In this episode of A Century of Stories India, host Kunal Vijayakar interviews advertising titan Ambi Parameswaran on the evolution of Indian advertising. Discover how Indian advertising strategies turned from Western influenced sensibilities to Indian idioms and cultural narratives. As they built equity, brands and their advertising gave a voice and identity to generations of Indians, shaping and reflecting the transformation of the country. In this Episode Indian Advertising Evolution: Colonial to unique Indian identity & global impact. Legendary Indian Ads: Iconic marketing, jingles, & brand stories. Digital Marketing Shift: Traditional to performance marketing & content for India. Brand Building Secrets: Effective ad strategies, consumer engagement & longevity. See omnystudio.com/listener for privacy information.

Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!

Technology grows and spreads like wildfire. Today, you're at peace knowing that your business operates through the latest tech and trends. But what about tomorrow? Are you sure you're using the right tools to grow your business? If your mind's filled with more questions than answers after that intro, then it's your lucky day. Our special guest for The Ripple Effect Podcast will enlighten us about up-to-date digital marketing tools and strategies. Our guest is none other than Jen Lehner, an Ohio-based Digital Marketing & System Strategist and the founder of Jen Lehner Media, LLC. Her enthusiasm for adapting to emerging digital marketing tools helps businesses stay relevant in their market and reach customers in the most convenient ways. Some people may not understand why someone can be so passionate about social media and the digital world, so we will talk about why and how Jen got into digital marketing. She also brought up the topic of artificial intelligence (AI) and why it is the next big thing for online marketers. If you're wondering how AI is transforming digital ad campaigns, how AI is changing the world, and the best AI tools in 2025, you've found the right video.  “AI is here to stay.” Don't lag! Adapt to rising tech. To get a deeper understanding of AI in a simplified explanation, you can take Jen Lehner's AI Masterclass here: jenlehner.com/masterclassai Aside from marketing, we discussed the backstory of The Front Row Podcast for Entrepreneurs and how Jen managed to have Gary Vaynerchuk and James Altucher on her podcast. It's a light, quirky, and impressive story you shouldn't miss. Listen to The Front Row Podcast for Entrepreneurs here: jenlehner.com/podcast Special thanks to my long-time friend and Rippler Lisa Alongi for introducing me to Jen Lehner. This is definitely a positive Ripple! If you know someone who does inspiring work and deserves to be on the show, I'm open to introductions. Please email me at info@ripplecentral.com. I hope you enjoy and learn from this episode as much as I did!    Ripple with Jen Lehner LinkedIn: https://www.linkedin.com/company/jenlehner/ Website: https://jenlehner.com   Ripple with Steve Harper  Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond   #therippleeffectpodcast #therippleeffect #steveharper #jenlehner #ai #artificialintelligence #digitalmarketing #marketingstrategy #aitools #contentmarketing #chatgpt #marketingautomation #onlinebusiness #socialmediamarketing #techtrends #futureofmarketing #digitalentrepreneur #podcastinterview #smallbusinessmarketing #growthhacking #aiinmarketing #marketingwithai #personalbranding #femaleentrepreneur  

Do you want to learn how to use ChatGPT to do SEO? If so, this episode is for you. I'm walking you through what ChatGPT can and can't do for your SEO. If you're trying to get more website traffic, rank in Google and AI search (like ChatGPT), and build your business's visibility as quickly and easily as possible, this episode will help you. ChatGPT can be a great SEO assistant if you know what it can help with. If you want to learn even more about using it to do SEO or have access to my custom GPT SEO assistant tools I've created for my students, join me in Simple SEO Content, and I'll give you access to them. They speed up the process so much!  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and content creation. The critical role of clean data in powering AI for marketingBuilding brand awareness to drive top-of-funnel growthCreating dashboards and aligning metrics with revenue goalsUnderstanding attribution models and sales cyclesUsing AI to accelerate research and content developmentTime Stamps 00:00 - The Power of Data in AI & Marketing00:41 - Host Introduction & Book Insights02:27 - Recognizing Product Awareness Gaps at Primo Water04:42 - Shifting Budget to Top of Funnel Awareness07:04 - Connecting Awareness to Revenue & Gaining C-Suite Buy-In08:02 - Measuring Brand Awareness: Tools & Strategies11:19 - Tracking Brand Performance: Surveys, Sentiment, and More16:36 - Building Effective, Cross-Functional Dashboards19:57 - Attribution Models: First Touch vs. Last Touch25:40 - Data Readiness for AI: Building the Foundation28:23 - Using AI Internally & Delivering Value to ClientsMain TakeawaysWithout clean, structured data, AI cannot deliver meaningful insights or automation.Marketers must connect top-of-funnel awareness efforts to revenue to justify budget shifts.Start using AI internally to build organizational readiness before deploying it externally.Subscribe and share this episode to help others align marketing, data, and AI for better results.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren't a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that. You'll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you're using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values. The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm's visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours. If you're tired of wasting time and money on marketing that doesn't work, this episode is your roadmap to doing it right. In this episode, you will hear: Strategies for small law firms to leverage content marketing, featuring insights from expert Robert Rose Transforming lawyers' advocacy and storytelling skills into effective content marketing tools Overcoming misconceptions about marketing as a sporadic activity The importance of a consistent, structured approach Utilizing social media and referral partnerships to enhance law firm presence and brand voice Emphasizing personalized, creative marketing strategies over templated approaches Aligning marketing efforts with personal and professional satisfaction for attorneys Addressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Robert Rose: robertrose.net Robert Rose LinkedIn: www.linkedin.com/in/robrose Seventh Bear: seventhbear.com Request a free discovery call with Robert Rose! atticusadvantage.com/robertrose Episode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms Episode 029: Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose:  atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506 Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426 The Summit: atticussummit.com Workshop: Grow Your Practice With AI:  atticusadvantage.com/workshops/grow-your-law-practice-with-ai Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this episode, Chef Adrianne Calvo joins Alex Quin to discuss her rise from an accidental high school cooking class to becoming a celebrated chef, restaurateur, author of seven cookbooks, and culinary ambassador for St. Jude. Chef Adrianne shares the pivotal moments that shaped her path, including her appearance on Montel Williams, her early passion for journalism, and her sharp business acumen that's helped sustain her independent restaurant for over 18 years. Tune in for a conversation full of insight on branding, resilience, and using your craft with purpose.Episode Outline[00:00:03] Alex welcomes Chef Adrianne and highlights her achievements.[00:03:45] A class mistake led her to culinary arts.[00:06:20] Her first book at 19 and national TV debut.[00:13:30] Competitions, flavor focus, and early hustle.[00:21:10] 18 years in business and leading with a team.[00:34:10] Work with St. Jude, kindness, and long-term impact.Wisdom NuggetsAccidents Can Be Opportunities: What seemed like a class schedule error in high school introduced Chef Adrianne to culinary arts. Embrace unexpected changes—they might lead to your true calling.Build With Purpose, Not Just Hype: Chef Adrianne emphasizes that her brand is rooted in authenticity and service, not trends. She built her empire by staying grounded, creative, and consistent.Storytelling is Strategic: From social content to books, Chef Adrianne shows how chefs can transform their stories into strong personal brands. Passion plus storytelling equals connection.Invest in People, Not Just Processes: Chef Adrianne's success is also a product of training and retaining loyal staff. One skilled person is more valuable than three under-trained ones.Patience Pays Off: Success didn't come overnight—seven books, 18 years of restaurant growth, and national recognition came from years of consistency, learning, and community service.Power Quotes:"I do think that God has really held me in the palm of his hand.” - Chef Adrianne Calvo“Nothing replaces word-of-mouth. That's still king." - Chef Adrianne CalvoConnect With Chef Adrianne :Instagram: (https://www.instagram.com/chefadrianne)Linkedin (https://www.linkedin.com/in/chefadrianne/)Restaurant (https://chefadriannes.com/)Personal Site (https://adriannecalvo.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you're figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today's marketers.Try Superpath Pro free for 30 days: https://www.superpath.co/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's weekly podcast: https://podcast.superpath.co/Grow & Tell: https://www.dock.us/grow-and-tell************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Traditional SEO can take months to show results, leaving you struggling to attract new patients online. But a new multimedia approach may offer faster visibility and sustainable growth by targeting overlooked market opportunities! Find out more at http://ibexmedia.ca/ Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

If you've got a dental clinic and want to drive organic traffic and build your patient base, but you don't know the first thing about content marketing—and much less SEO—there are new ways for you to get seen that are completely hands-off.Go to http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

If you want to get more new patients in your dentist's chair, you need to be visible in the place they're most likely to be looking for you: a search engine. That's why Ibex Media recommends hyper-local content marketing strategies.Go to http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

Outsourcing your digital marketing to an agency that does hyper-local content marketing could be your dental clinic's path to more new patients, a much better search engine position and a brilliant new online reputation.More information is available at http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

With traditional SEO tactics no longer as potent as they once were, what can dental practitioners in London, Ontario, turn to in order to keep their calendars filled? Find out more at http://ibexmedia.ca/ Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

In today's episode, we're looking at why working with a dedicated content marketing team is the ultimate done-for-you alternative to paid ads for dental practices. More details at http://ibexmedia.ca Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions

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Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.In this episode, we're pulling marketing lessons from Alix's rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.Together, we explore what B2B marketers can learn from staying consistent, growing with (not past) your audience, and making content that's actually fun to create.About our guest, Elizabeth StrickertElizabeth Strickert is Director of Content Marketing at tech-enabled cybersecurity and compliance company A-LIGN. There, Elizabeth is leading content, thought leadership, comms & customer marketing.She has overhauled their SEO program, resulting in top 10 ranking for high-difficulty, high-volume keywords. She also led the creation of an annual benchmark report, reaching 3 million+ impressions. She leverages internal thought leaders for social media, videos, webinars, speaking opps and written content. She previously served as Director of Communications & Content at Ekos and Marketing Communications Manager at Passport.What B2B Companies Can Learn From Alix Earle:Consistency builds credibility. Viral moments come and go, but Alix Earle's staying power lies in her relentless consistency. No shortcuts, just commitment. It's a reminder that content success isn't just about innovation; it's about endurance. Elizabeth says, “Alix, not only did she get rewarded from doing that, she was on TikTok for a long time before she really got big. But even since making it, she's still posting multiple times a day. She is just there doing it, grinding. All the time.” In B2B, the same rule applies: keep posting, keep showing up.Honor your origin story. Growth doesn't mean forgetting who got you there. Alix still makes the content that first drew her audience in, while smartly layering in new formats. In B2B, you must evolve, but stay grounded. Elizabeth reminds us, “You gotta remember who got you here. You gotta remember your core customer base. You gotta remember the people who you know are…the ones that pay the bills.” Make sure to have a balance, especially as you scale.Find the fun and show it. Audiences can feel when you're enjoying what you're creating. It's what makes content magnetic. Alix's success didn't just come from consistency, it came from joy. She leaned into the formats that were fun for her, and her audience leaned in too. Elizabeth puts it plainly: “When someone is excited about the things they're making, it automatically makes them more interesting. And we just have to lean on that.” In B2B, it's easy to default to polished, sanitized messaging. But the real key is letting your content creators tap into what actually excites them. If your team thinks it's boring, your audience will too.Quotes“ We think, B2B, it needs to be polished, it needs to be sanitized. But the story is the interesting part. That's where someone can relate to it. That's where somebody can get hooked in. That's why you care. And I think a lot of times we forget about that.”“We want B2B content to be polished. Sanitized. But the story — that's the interesting part. That's what people actually relate to. We forget that too often. The story is why people care.”“ I think it's good to be a consumer. As a marketer, you're putting content out in the world, you need to consume it. But…you don't need to be going to a B2B workshop. You can watch TikTok. You can watch people like Alix Earle and other folks and get inspiration from what their doing. You can look at what YouTubers are doing. Everything people are doing is a marketing decisions and there's things you can take away from that.”“Influencers start off because they thought, ‘Oh, it'd be kind of fun to make a video.' That's the initial nugget.  And as marketers who, for a living, have chosen to create content and do marketing. We also need to think, ‘Hey, it'd be a little fun to make a video.' That's where the start of it has to come from.”Time Stamps[00:55] Meet Elizabeth Strickert, Director of Content Marketing at A-LIGN[01:03] Why Alix Earle?[01:56] The Role of Director of Content Marketing at A-LIGN[02:29] The Rise of Alix Earl[13:41] Relatability and Authenticity in Influencer Marketing[21:07] The Power of Parasocial Influence[29:02] B2B Marketing Takeaways From Alix Earle[45:59] A-LIGN's Content Strategy[47:32] Final Thoughts and TakeawaysLinksConnect with Elizabeth on LinkedInLearn more about A-LIGNAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a textIn this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:Why Storytelling is a Marketing SuperpowerBalancing Vulnerability and CredibilityFinding Stories in the EverydayTurning Life Into Email ContentKey Takeaways for MarketersStorytelling is both a practice and a mindset—start noticing, not just narratingPersonal connection beats polished perfection when it comes to contentSharing your point of view and experience builds the know, like, and trust factor faster than any trendWhether you're a reluctant sharer or a natural open book, Renee's practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.Connect with Renee Frojo:  WEBSITE: https://www.reneelynnfrojo.com/INSTAGRAM - https://www.instagram.com/reneelynnfrojo/LINKEDIN -  https://www.linkedin.com/in/renee-lynn-frojo/X -  https://x.com/frojofeedAre you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta  NOTES:Referenced: Jonathan Trimble, And RisingLearn More about And Rising at www.andrising.com.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn't seeing enough opportunities coming in, it might be time to revisit your approach.You'll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean teamWhether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.Timestamps:00:00 Introduction and Personal Update00:33 The Importance of Leads01:12 Identifying the Right Audience02:47 Increasing Visibility07:35 Improving Lead Capturing on Your Website09:57 Building Relationships13:08 Leveraging AI Tools for Consistency15:15 Conclusion and RecapIf you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.We're here to inspire success in everyone around us.

Marketing is a skill I've truly mastered over my years as a business owner. Early on, I realized something powerful: I didn't need to be the best in my industry or have the most perfect product—I just needed to have the best marketing. If you want your business to succeed, you must learn how to effectively communicate with your audience. It's all about getting the right people to know who you are, understand what you offer, and see the value in what you provide. In todays episode, we're talking all about it.   Important Links: Want to save yourself the hassle by running your marketing, website, and entire business on a single platform? Check out my software, Equipt360  Need help creating an offer for your next business venture? Try my bootcamp! Offer Blueprint Bootcamp

8 LinkedIn strategies to get more reach and clients.More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction01:00: What the LinkedIn algorithm measures03:00: Your LinkedIn connections are probably hurting your reach05:00: Why you should engage with your own posts08:00: What kind of images to use to get more reach10:00: How to use LinkedIn search to grow your following12:00: The surprising truth about sharing links in posts14:00: The importance of the magic hour15:00: How to make someone 85% more likely to see your postsTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Personal Branding Power TipsIn this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand. Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Brand Design Masters Podcast00:19 Personal Branding 2.0: An Advanced Look01:09 Leveraging New Platforms and Formats03:07 Owning Your Narrative: Personal Branding as Storytelling04:28 Building Influence Through Community and Collaboration07:34 Embracing Emerging Tech in Personal Branding09:42 Mindset Shifts for Personal Branding 2.010:37 Conclusion and Final Thoughts_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to another insightful episode of Wealth Talk, where we explore the strategies, tools, and mindset shifts that help you build lasting wealth. This week, host Christian Rodwell is joined by Karen Williams, book mentor and founder of Librotas, who helps coaches, consultants, and business owners turn their ideas into impactful books that elevate their authority and attract new opportunities.Key Topics & Takeaways:The Real Value of a Book:Why books rarely make you rich from sales alone, but can transform your business as part of your wider intellectual property and personal brand. Who Should Write a Book?Ideal candidates, including entrepreneurs, coaches, consultants, and CEOs seeking to boost their credibility and open new opportunities. Karen's Story:How publishing her first book changed her business, and why the process is both easier and more competitive today. Unexpected Opportunities:Real-life client stories—from global speaking gigs to film projects—that started with publishing a book. Practical Tips to Get Started:Why structure and planning are essential, overcoming “blank page syndrome,” and how to avoid overcomplicating the process. The ‘Smart Author' Process:Karen's step-by-step system for moving from idea to publication, including messaging, structure, writing, feedback, editing, and launch. Publishing Options Explained:A simple breakdown of self-publishing, hybrid, and traditional publishing—plus how to choose what's right for you. Marketing Your Book:Building your list as you write, leveraging social media and podcasts, and using your network for a successful launch. The Role of AI:How tools like ChatGPT and Grammarly can support the writing and editing process—without replacing your unique voice. Karen's Free Resource:Download Karen's “9 Pieces of Content Hiding in Your Business” to help you uncover valuable content you already have. Summer Writing Challenge:Details on Karen's upcoming writing challenge, including workshops, AI training, and group writing sessions to help you finally get your book done.Action Steps:Reflect: “How would you feel if you didn't write your book?” Karen's final advice is to consider the opportunity cost of waiting.Download Karen's free resource: Get the “9 Pieces of Content Hiding in Your Business” —plus full details about the upcoming Summer Writing Challenge once they are availableLinks & ResourcesKaren Williams "9 Pieces of Content Hiding in Your Business" - Download hereKaren Williams LinkedIn: linkedin.com/in/karenwilliamslibrotasKaren Williams Facebook: facebook.com/librotasKaren Williams Instagram: instagram.com/karenwilliamslibrotasKaren Williams X(formerly Twitter): x.com/librotasConnect with WealthBuildersListen on Spotify, Apple Podcasts, YouTube, and all major platforms.For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!Next Steps On Your WealthBuilding Journey: Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform. 

Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.What you'll learn in this episode:Why content should start at the bottom of the funnel, not the topHow to align content creation with measurable pipeline impactThe power of short-form video explainers in complex B2B sales cyclesA tactical approach to content repurposing across different buyer stagesHow to operationalize sales enablement with pre-built content assetsMetrics and methods to prove top-of-funnel content drives revenuePractical frameworks for balancing brand and performance content

Send us a textAre you spending thousands on social media content that disappears after 48 hours? In this episode, CJ Williams breaks down why most marketing agencies flood your Instagram with Reels but ignore long-term platforms like YouTube and Google—and why that's a problem for your business.Learn how agencies are optimizing for their own convenience, not your growth—and what a smarter, more sustainable video marketing strategy looks like, especially for small business owners in Charlotte and beyond.What You'll Learn:Why agencies push short-form social content that doesn't compoundThe hidden costs of relying on “hope marketing” through social mediaWhat foundational content is—and how it can grow your visibility for yearsHow to build a video marketing strategy that prioritizes YouTube, SEO, and website trafficThe questions to ask before hiring a marketing agencyLike What You Heard?Subscribe to Show Up Better on Apple Podcasts, Spotify, or wherever you listen.Leave a review to help more business owners discover how to turn content into conversions.visit the website: www.podcasttitans.comFollow me in Instagram

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You'll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit. Listen in as we dive into the financial side of running a business, from getting clear on your numbers to setting up budgets and bank accounts that actually work for you. Sara also shares why moving beyond just checking your bank balance is key to long-term success, especially for women who want to feel confident about money. She keeps it real with advice that feels doable, not overwhelming, and is rooted in real experiences of boutique successes. Don't miss her tips on using both social media and email more effectively, creating content that sells your inventory, and more.    Resources:  Sara Burks  Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Sam Primm didn't just grow a massive following—he used social media to scale a real estate portfolio now worth over $50 million. In this episode, he breaks down the exact strategy behind his content, how it generates deals and private money, and what most real estate investors get completely wrong about building a brand online. Whether you're on your first deal or your hundredth, Sam's playbook will change how you think about posting. KEY TALKING POINTS:0:00 - Sam Primm's Social Media Following0:12 - How His Ideation Process For His Content Started2:44 - How He Comes Up With Ideas Now5:12 - How The Algorithm ACTUALLY Works9:16 - What Makes A Post Go Viral?14:29 - How Sam's Using AI In His Content15:19 - Outro LINKS:Instagram: Sam Primmhttps://www.instagram.com/samfasterfreedom/ Website: Sam Primmhttps://freerentalwebinar.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  Join me at Joe's event The Content Entrepreneur Expo in August! https://cex.events/  

Google's AI Mode is here, and you need to know what it means to your SEO and your business visibility online. Things are changing quickly, my friend. If you don't adjust your strategy, your website traffic may likely decrease. You need to be ready for AI Mode, and I'm walking you through what to do to protect your website's visibility, SEO, and traffic. We'll even talk about how to do SEO for AI Mode, Overviews, and ChatGPT because our strategy needs to expand if we're going to keep up with the changes.  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers can adapt to AI and shifting buyer behaviors. Differences in marketing strategies across industries and personasThe evolving role of AI and the importance of foundational marketing skillsChallenges with attribution and the rise of dark socialEffective sales and marketing alignment and communicationClarifying and redefining account-based marketing (ABM)Time Stamps01:10 - Introduction to Mary Keough and her marketing background06:45 - Marketing to engineers vs software buyers15:30 - The role of AI and the value of human insight25:00 - Attribution challenges and dark social35:20 - Sales and marketing alignment strategies45:00 - Redefining ABM and leadership's role Main TakeawaysMarketing must take ownership of strategy and not rely solely on sales to drive initiatives.AI is a powerful tool, but it requires human expertise to ensure accuracy and relevance.True ABM success requires cross-functional alignment and leadership buy-in.Subscribe and share this episode to help others improve their marketing and sales alignment.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.Here's what we've discovered so far:- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context- Top-of-funnel "what is" content is officially dead in AI search- Your positioning and value props determine if you get recommended (or ignored)- Specific pain point content now matters more than everKey insights from this episode:✅ How ChatGPT positions different companies (and why some get terrible descriptions)✅ Why broad content strategies will fail in the AI search era✅ The new content approach that actually gets you mentionedWe'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

In this episode of Hustle Inspires Hustle, Alex Quin talks with Chris Mirabile, founder of Novos, a company using science from Harvard and MIT to help people live longer and healthier lives. After surviving a brain tumor at 16, Chris committed to mastering health and aging, eventually becoming biologically 13.6 years younger than his chronological age. He shares low-cost lifestyle strategies like fasting, clean eating, consistent sleep, and moderate exercise, as well as advanced tools like Novos supplements and hyperbaric oxygen therapy. Chris also cautions against trendy, untested biohacks and stresses the importance of prioritizing fundamentals. His goal: to add over a billion years of healthy life to humanity.Episode Outline[00:00:00] Introduction of Chris Mirabile and Novos [00:03:00] Chris's brain tumor diagnosis and recovery journey [00:08:00] Impact of health struggles on self-esteem and mindset [00:12:00] Realizing aging is modifiable through lifestyle [00:15:30] Creating Novos and the science behind it [00:20:00] How lifestyle affects 70–90% of lifespan [00:24:30] Low-cost health tips: fasting, diet, activity, sleep [00:34:00] Higher-cost biohacks: Eight Sleep, supplements, hyperbaric chambers [00:40:00] Novos Core, Boost, and Vital explained [00:48:30] Risks of trendy health fads: grounding and peptide injections [00:55:00] Chris's vision: a billion years of healthy life for humanity [00:58:00] Final thoughts and where to follow Chris and NovosWisdom NuggetsLifestyle Over Genetics: You Have More Control Than You Think : Up to 90% of your lifespan is influenced by how you live—not your DNA. Chris emphasizes that the power to extend your healthspan is mostly in your hands.Build the Foundation First: Health Before Hacks : Chris stresses mastering sleep, diet, movement, and mindset before jumping into expensive tools or supplements. The basics drive the biggest results.Don't Fear Aging—Understand It : Aging is not a random process. It's driven by 12 known biological mechanisms, which you can slow with proper interventions backed by real science.Intentional Living: Reframe Hardship Into Purpose : Chris turned a brain tumor and his mother's cancer into fuel for building a health-driven company with a mission to help others live better, longer lives.Be Cautious with Health Trends : Not everything hyped in the wellness world is safe. Chris breaks down the importance of risk vs. benefit and why skepticism is healthy when it comes to biohacks.Power Quotes:""People have normalized feeling like shit.” - Alex Quin"Your body is the most advanced computer ever made." - Chris MirabileConnect With Chris :Instagram: (https://www.instagram.com/slowmyage/)Novos Instagram: (https://www.instagram.com/novoslabs)Linkedin (https://www.linkedin.com/in/iandeloney/)Website (slowmyage.com)Company: (novoslabs.com)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you're focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics. Transition from traditional SEO to future-focused, AI-driven strategiesImportance of relevance and intent in content creationChallenges of aligning marketing metrics with business goalsBuilding brand visibility in AI conversations and search everywhere optimizationEducating leadership and adapting marketing roles to evolving expectationsTime Stamps01:10 - Difference between content creators and business-focused marketers04:30 - Introduction to future-focused SEO10:15 - Shift from inbound marketing to AI-driven discoverability18:45 - Importance of relevance in AI conversations25:00 - Defining and targeting search intent32:20 - Redefining quality vs quantity in content40:00 - Metrics that matter in the AI era50:10 - Educating leadership on new marketing KPIs58:00 - Final thoughts on the evolving role of marketers Main TakeawaysMarketers must shift from keyword targeting to intent targeting to stay relevant in AI-driven search.Vanity metrics like likes and traffic are less meaningful than customer acquisition and revenue impact.Marketing success now depends on educating leadership and aligning content with business outcomes.Subscribe and share this episode to help others navigate the future of SEO and marketing.  A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

As it's Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn't make it to the bar, so Ian goes solo. For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust.  The main points Ian makes this week: Marketing should focus on creating ART, not just content. Content marketing targets the 'dark funnel' of potential buyers. Building brand trust is crucial for long-term marketing success. Content should be useful and address the needs of the audience. Content should be launched and marketed like a product. Regular audits of content strategy are necessary for effectiveness. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Content Marketing Friday Forum Webinar - The ART of Content Marketing A Deep Dive Into The Dark Funnel | 6sense B2B go-to-market benchmarks | Dreamdata Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott The Greatest Sales Deck I've Ever Seen | by Andy Raskin | Mission.org | Medium Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bianca Fritz: Journalistin, Mindful Marketing-Expertin und Wegbereiterin für mehr Achtsamkeit im Business. Wir stellen die Fragen, die sich viele Beratungs- und Coaching-Professionals nicht zu stellen trauen – und liefern Antworten, die dich wirklich weiterbringen! Bianca Fritz bringt mit ihrem Buch „Content matters“ frischen Wind in die Content-Welt – besonders für alle, die eigentlich wissen, wie der Hase läuft, aber trotzdem das Gefühl haben: Da geht noch mehr. Wenn du Content für dich oder andere erstellst und deine Inhalte nicht die Aufmerksamkeit bekommen, die sie verdienen, dann ist jetzt der Moment, an der Qualität zu schrauben. In „Content matters“ bekommst du journalistische Basics, bessere Hooks, klarere Strukturen und echte Praxistipps – inklusive KI-Impulse. Plus: 7 Audioimpulse zum Download, die dir direkt helfen, deine Inhalte relevanter und wirkungsvoller zu machen.

Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We're joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won't want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter