Podcasts about Content marketing

Chad Griffiths shares over 20 years of industrial real estate expertise, discusses his bestselling book Industrialize, and reveals in-depth investment strategies.The Crexi Podcast connects CRE professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.  In this episode of the Crexi Podcast, hosted by Shanti Ryle, Director of Content Marketing at Crexi, Chad shares insights from his more than two decades of experience. He covers his journey from a broker to a thought leader, and shares insights from his new bestselling book, Industrialize: The Insider's Guide to Industrial Real Estate. He discusses the importance of understanding tenant needs, the intricacies of industrial asset classes, and the impact of macroeconomic factors like tariffs. Chad also offers valuable advice on investment strategies, emphasizing the need for continual learning and understanding market dynamics. Tune in to gain deep knowledge about the industrial real estate sector and practical tips for both new and seasoned investors.Meet Chad Griffiths: Industrial Real Estate ExpertChad's Entrepreneurial BeginningsTransition to Commercial Real EstateLessons Learned in Industrial Real EstateThe Importance of Integrity and Continuous LearningSelf-Promotion and Market KnowledgeChad's Podcast and Social Media StrategyWriting 'Industrialize': The Journey and ReceptionUnderstanding Industrial Real Estate SubtypesThe Million Dollar Question: Underwriting Industrial Real EstateEvaluating Lease Rates and Market ValueUnderstanding Tenant Needs and Market TrendsFunctional Obsolescence in Industrial Real EstateZoning Challenges and OpportunitiesMacroeconomic Factors: Tariffs and NearshoringCurrent Market Dynamics and Investment StrategiesFuture Outlook and Final Thoughts About Chad Griffiths:Chad Griffiths is an industrial real estate expert with two decades of experience as a broker, investor and thought leader. He hosts a widely acclaimed industrial real estate podcast which features conversations with prominent industry leaders. Chad has given several presentations to universities, associations and conferences across North America covering topics such as the fundamentals of industrial real estate, its economic value to communities, and its role in driving job creation and long-term development.Chad has an MBA, a Diploma in Urban Land Economics, and the prestigious SIOR and CCIM designations, underscoring his commitment to excellence in the field of industrial real estate.  For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Did you like this episode? Dislike it? ⚡ Most lawyers don't have the time or energy to constantly create social media posts — but that doesn't mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks' worth of marketing material, saving you time while keeping your firm consistently top-of-mind.

Text me your questions - I can't reply directly through this system but I read them all and use them to help create new episodes. Thanks!Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it's been a while since you optimized your site. Listen in today and find out what to do for SEO today.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI's Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert's Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he's been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise. The only true path to meaning, freedom, and wealth is building something you control. Joe explains why this premise matters today, and why it connects so closely to the idea of a Tilt: the unique angle that makes you irreplaceable. He shares an updated definition of the Tilt, how it applies to his projects (Content Inc., This Old Marketing} and why finding your Tilt is the foundation of a business model that lasts. Joe closes with a challenge: What is your Tilt? What is the unique angle that makes you irreplaceable? If you cannot answer that clearly, you're at risk. But if you can, you hold the raw material for meaning in your work, freedom over your choices, and wealth that lasts. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: Joe's free guide: [Mastering Goal Setting] Joe's new book: [Burn the Playbook] Let's connect: [LinkedIn]  Subscribe to the Podcast [Content Inc.]  

Are you a content creator, a photographer, or both? In this episode, we tackle a listener's question about balancing artistic passion with creating for business. We share personal stories, tips for staying authentic, and how to pitch ideas without overhauling your online persona. Whether you're navigating creative identity or building client relationships, this episode is packed with insights to help you thrive.Expect to Learn:How intent shapes the distinction between creating for art vs. for businessHow to stay true to your artistic identity while taking on client-driven projectsHow to craft compelling pitches without needing an extensive portfolioWhy staying authentic to your creative passions leads to opportunitiesSponsors:Thanks to Tamron for sponsoring this episode! Now through September 28th, save up to $300 on Tamron lenses like the 18-300mm all-in-one zoom or the 35-150mm F/2-2.8 VXD. Students and faculty can save even more with the Tamron EDU Program. Visit www.tamron-americas.com or your local retailer to shop and save!Thanks to the National Park Foundation for sponsoring today's episode. Enter the Share the Experience photo contest for a chance to win $10,000 and prizes from Celestron, Historic Hotels of America, and YETI. The grand prize winner's photo could be featured on the America the Beautiful—the National Parks and Federal Recreational Lands Annual Pass. Submit your best shots now at sharetheexperience.org/tpmOur Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Send us a textLinkedIn Prospecting Workshop - September 22 @ 12pm CSTApply for the Tiny Marketing ClubLinkedIn | How I hit multi-six figures in year one.Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showJoin the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTube

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients. This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to illustrate how personal brand vs business brand positioning attracts serious investors. Key insights include: Building your personal brand from scratch when you have no online presence Crisis management techniques for reputation rehabilitation The Google Knowledge Panel strategy that separates you from competitors with similar names Why 89% of founders align with video content and how to build a personal brand on social media Personal branding techniques that work across cultures for international market entry Perfect for entrepreneurs struggling with authentic branding, this episode addresses personal branding mistakes, pricing strategies, and content marketing that converts.  Whether you're a multi-passionate entrepreneur seeking branding advice or an established business owner wanting to build your brand online, this conversation provides actionable personal branding strategies that generate real ROI through strategic PR and content creation.

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. Welcome back to the virtual building, Jodi Anderson Jr.! Here are a few key takeaways from the episode:Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and AiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Deine Anzeigen laufen, aber es kommen keine Kunden? Dann fehlt dir der regionale Fokus! In dieser Folge erfährst du, wie du mit Local Ads gezielt Menschen in deiner Umgebung erreichst – effizient, günstig und ohne Streuverluste. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

The world's most useful content strategy newsletter: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:10: 3 things you can do to simplify your offer07:33: How to make your offer more specific13:42: How to make your offer visual and easy to talk about22:42: Why you should name your offer31:31: How to figure out where your time is going in your business34:26: The best time management decision I ever made41:35: A 3-step process to free up your time 45:05: The Referral Message Creator toolShow Notes: Skill Sessions: https://joshspector.com/sessions/Toggl Time Tracker: https://toggl.com/ Text Expander: https://textexpander.com/Establish Yourself Podcast Episode: I Save 5+ Hours a Week with a $4 Tool You've Never Heard of: https://podcasts.apple.com/us/podcast/17-i-save-5-hours-a-week-with-a-%244-tool-youve-never-heard-of/id1643167863?i=1000703582339 Establish Yourself by Annie Franceschi: https://amzn.to/4mPYY7TReferral Message Creator: https://www.greateststorycreative.com/message To Connect with Annie Franceschi: Website: https://www.anniefranceschi.com/ LinkedIn: https://www.linkedin.com/in/anniefranceschi/ Podcast: https://podcasts.apple.com/us/podcast/establish-yourself-clear-brand-messaging-offers-and/id1643167863 To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

If you're an expert in something, chances are, you share content about that something. But so does everyone around you. Merely sharing your expertise makes you a commodity. I can get it anywhere, and I guess you're anywhere. That's why I routinely say, you need to stop creating content and start creating IP. Your IP is built on top of your premise, the core idea informing the rest, but more experts should also develop their signature frameworks, or what our guest today calls "contextual models." Your contextual models help turn complexity into simplicity, so people go, "Wow, I get it, and I see how much more there is to know. Take me through it."Today's wonderful guest (and a master of contextual modeling) is Neen James. She's a leadership strategist who has worked with brands like Viacom, Comcast, and the Four Seasons, a fantastic keynote speaker, and the author of multiple books, including Folding Time, Attention Pays, and her latest: Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business.In our episode, Neen shares how she develops her frameworks, then delivers a signature story from her speeches and her new book which we dissect and celebrate piece by piece.This is a rare and generous look at the process of one of my favorite business authors and speakers.***ABOUT ME - IN 3 PHRASESDon't market more. Matter more. (

If you've been wondering how podcasting can actually fuel your business growth—not just be a side hustle—this episode is for you!I'm chatting with podcast expert Jen Rogers about why podcasting is one of the smartest business strategies for building authority, attracting aligned clients, and creating long-term momentum. Jen shares her insider tips on:

If you've considered adding a podcast for your business, I want to encourage you to do it now, not later. A podcast can be a huge help for your visibility, nurturing your leads, and driving conversions. Listen into find out how a podcast can benfit your business long term.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.This conversation is both a critique of bloated, SEO-heavy blogs and a forward-looking look at how marketers can experiment with new distribution models while still supporting business goals.This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Is the Company Blog Dead? - https://newsletter.mkt1.co/p/episode8-company-blog-deadFin AI: https://fin.ai/ideas/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

There's a reason your social media posts aren't converting—and it's not because you're bad at content. It's because somewhere along the way, we were taught to turn everything into a sneaky sales pitch.Link To The Free Event I Mention: https://parkdale-republic.lpages.co/live-webinar-invite-2025In this episode of Shiny New Clients, Jenna pulls back the curtain on a trap most entrepreneurs fall into: trying to sell in every post. You'll hear why that doesn't work (even if it feels “strategic”), what to do instead, and how to create a content strategy that's actually designed to get clients.This one is for you if:You're tired of shouting into the Instagram voidYou're overwhelmed by what to post for your businessYou feel like you're constantly convincing people to want what you sellJenna shares her simple 3-part content strategy (growth, nurture, sales), a powerful exercise to map your audience's awareness levels, and a clip from inside Magic Marketing Machine that will change how you write sales content forever.Whether you're a social media manager, small business owner, or entrepreneur looking to grow, this episode is a must-listen. It's packed with insights around marketing psychology, business strategy, content clarity, and what really works on social media right now.

Czy AI zabije content marketing? To pytanie zadaje sobie coraz więcej przedsiębiorców, widząc, jak sztuczna inteligencja błyskawicznie odpowiada na każde pytanie, które wcześniej wymagało czytania artykułów czy oglądania filmów. Jeśli prowadzisz działania content marketingowe i zastanawiasz się, czy ma to jeszcze sens w czasach ChatGPT i innych narzędzi AI, ten odcinek MWF rozwieje twoje wątpliwości. Dowiesz się, dlaczego content marketing nie tylko przetrwa rewolucję AI, ale może stać się jeszcze potężniejszym narzędziem budowania relacji z klientami – pod warunkiem, że zrozumiesz, jak go robić w nowej rzeczywistości.(00:00) Wstęp: Czy AI zabije content marketing?(00:46) Wpływ AI na poszukiwanie informacji i obawy przedsiębiorców(01:55) Czym jest content marketing i jaka jest jego rola?(03:39) Różnica między AI a content marketingiem – przykłady(05:55) Aktywne vs pasywne docieranie do odbiorcy w internecie(07:54) Trzy przewagi content marketingu nad AI(10:00) Znaczenie osobowości i relacji w content marketingu(13:05) Jak wnieść unikatową wartość do content marketingu(16:23) Zalew treści generowanych przez AI jako szansa(17:32) Tworzenie treści opartych na własnym doświadczeniu i działaniach(18:34) Czy SEO upada? Jak AI zmienia ruch na strony internetowe(20:59) Krótkie vs długie treści i ich odporność na streszczenia AI(22:19) Budowanie marki i społeczności przez content marketing(23:13) Współpraca z AI jako asystentem — praktyczne wskazówki(24:20) Case studies i konkretne przykłady w content marketingu(26:48) Pokazywanie unikalnych narzędzi i procesu pracy(28:24) Wykorzystanie lokalnych kontekstów i niuansów branżowych(29:21) Kontrowersyjne opinie i przemyślenia jako element wyróżniający(30:19) Content marketing nie umiera, tylko się zmienia(31:26) Znaczenie relacji międzyludzkich w dobie AI i automatyzacji(32:35) Na czym polega twoja przewaga

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.In other words, they need to be the Joe Rogan of their practices.Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.1. Commit to the concept of thought leadership.2. Commit to the idea of owning a niche or owning an industry.3. Create thought leadership consistently.4. Take an omnichannel approach to content creation.5. Consider producing content across the content spectrum.6. Create a content team and staff it appropriately.7. Regularly seek feedback from your audiences. ====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO. Some key points from the discussion: Data and processes are overshadowing creativity in marketing. Many marketers are leaving the profession due to a lack of creativity. AI is not solving the problem. Precision in marketing can lead to mediocrity. Marketers are focusing on efficiency rather than emotional connection. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed Robert's Lens Newsletter Valuable Friction - Robert Rose Robert's new relaunched website: Robertrose.net Robert's firm - Seventh Bear Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful people don't become that way overnight.most people see at a glance-wealth, a great career, purpose-is the results of hard work and hustle over time. -- Learn More // Premium Episode Released Weekly // See Episode Description -- MORE FROM OUR NETWORK

In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes without ever reaching your site.  This episode explores how content marketers must evolve: What do we create when AI gives the answers? What value does content offer beyond visibility? How do we shift from being found to being followed?   

Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka's founder how to turn every shipment into growth.For more on Arka and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

One of the hallmarks of great business storytellers is something called the catalyst story. They don't just shove their expertise at you like a wall of smarts. They take you on a journey. Often, in a speech, a book, or even just a single piece or post, they can retrace their own journey of discovery to ensure the audience cares and understands. Because you might be at letter Z of your understanding of something, but others start at A. You need to meet them in that reality, then move them to something better, beat by beat. That often starts at the start, with a story to catalyze it all. Today, we'll hear and analyze a great one, shared with us by the great Chris Ducker. Chris is a serial entrepreneur most known for founding the business Youpreneuer and his book, Rise of the Youpreneur, which helped people become known leaders in their industries.Over the past two decades, Chris has started, grown, bought, and sold a number of multi-million pound businesses, and his latest book is The Long-Haul Leader: The Strategies to Work Smarter, Live Better, and Achieve Lasting Success.He's spoken on countless stages, guested on infinite shows, and created a huge body of work online, but today, it's a closer look at his process like never before.***ABOUT ME - IN 3 PHRASESDon't market more. Matter more. (

Album 7 Track 14 - Authenticity Over Algorithm w/Jeff CrowBrand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! Here are a few key takeaways from the episode:Being Consumer FocusedLearning ConfidenceSurround Yourself with Good PeopleAlways Prioritize Your Family & Loved OnesBeing a Five Tool Business PersonGrowth-Based Decision MakingP&L ManagementBrand FirstManaging in Every DirectionData-Informed Decision MakingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!Complete episode details - https://propelyourcompany.com/expand-your-audience/Send in your questions. ❤ We'd love to hear from you!

Don't stop when you're tired. Stop when you're done -- Learn More // Premium Episode Released Weekly // See Episode Description -- MORE FROM OUR NETWORK

Was es wirklich braucht, um dein Online-Business einfacher zu machen. Manchmal gibt es Worte, die lösen sofort beim ersten Hören etwas in dir aus. Mir ging es so mit dem Begriff "Uncomplicated Business". Als ich ihn das erste Mal von Lisa gehört habe, wusste ich sofort: Davon brauchen wir mehr! In dieser Folge erfährst du: Warum dein Business sich auch nach Jahren noch unnötig kompliziert anfühlen kann und was du dagegen tun kannst Wie Lisa und ich Vereinfachung leben, ohne dabei auf Wirkung zu verzichten Warum Content-Marketing oft schwerer wirkt, als es sein müsste Welche Denkfehler dich ausbremsen, auch wenn du schon viel Erfahrung hast Und was du konkret tun kannst, um dein Business wieder freier, leichter und individueller zu gestalten Wenn du dir wünschst, dein Content-Marketing unkomplizierter, wirkungsvoller und individueller zu gestalten, dann... ...sei unbedingt bei der Audio Summit „Uncomplicated Business – Content Marketing Edition“ von Lisa dabei! Dich erwarten umsetzbare Impulse von erfahrenen Unternehmerinnen, darunter auch mein Gespräch mit Lisa zum Evergreen-Marketing, das rund um die Uhr für dich arbeitet - statt umgekehrt.

Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping CPAs and financial advisors amplify their voices, Hank shares practical strategies for building thought leadership, pitching stories to editors, and turning content into a valuable asset. Discover the difference between influencers and true thought leaders, the power of repurposing content, and why authenticity matters more than perfection. If your goal is to publish your first article, write a book, or simply get your ideas heard, this episode is packed with actionable advice and real-world examples to help accounting professionals stand out and make an impact. Get the full show notes and more resources at TheUniqueCPA.com  

Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you're podcasting and want to grow faster, I'll show you how in today's episode.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results. Training AI through strategic website copy and keyword proximityShifts in SEO due to AI-powered search and user behaviorOptimizing key website pages for AI discoverability and decision-makingThe role of content formats like video and audio in brand visibilityBalancing content quantity and quality in the AI eraTime Stamps01:10 - Introduction to AI's impact on SEO06:45 - How AI selects and ranks content15:30 - Optimizing key pages for AI training24:00 - Prompt reverse engineering and content strategy35:20 - Importance of co-occurrence and keyword proximity45:00 - Broader content strategy beyond websites55:10 - Human-centric content and performance metrics01:10:00 - Predictions for AI and search in the next year Main TakeawaysYou're not just writing for humans—you're writing training data for AI.AI optimization requires adding job titles, credentials, and comparison content to key pages.Co-occurrence of brand and industry terms across trusted sources boosts AI visibility. Subscribe, share the episode, and visit contentmonsta.com for more insights.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That's Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Read the Post: https://www.superpath.co/blog/2025-marketing-plan************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee FrojoWhat if the key to growing your brand wasn't pumping out more content, but going deeper with your message?In this episode of The Storytelling Lab, host Rain Bennett talks to Renee Frojo, a former journalist turned brand storyteller, about why clarity in your narrative beats consistency in your posting schedule.Renee breaks down how founders, solopreneurs, and startups can stop chasing viral trends and start building powerful stories that connect, convert, and scale.From her personal evolution in content marketing to the development of her storytelling retreats and workshops, Renee shares the systems she uses to help brands mine for meaningful stories and communicate with confidence. They discuss how storytelling enhances every part of your business—from sales calls to short-form social content—and why authenticity has its limits when it comes to brand building.If you're burned out by content creation and looking for a smarter, more resonant approach, this episode will reshape the way you think about storytelling in business.In this episode, you will learn to:Reframe consistency by focusing on a cohesive brand narrative rather than daily content outputIdentify emotionally resonant stories through Renee's “story mining” frameworkApply short-form storytelling techniques that stand out in crowded digital spacesBuild trust and credibility with authentic vulnerability—without oversharingDesign storytelling-driven case studies that simplify your value and deepen engagementFor more storytelling tips and tricks,Visit my website rainbennett.com, orFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you're a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

In this episode, we explore the critical role of content marketing in today's digital landscape—especially for chiropractors aiming to grow their practices and connect with more patients. The host highlights the power of creating consistent, valuable, and relevant content that resonates with your target audience. From blog posts and email newsletters to videos and social media, the discussion emphasizes how a strong content strategy helps build trust, educate your community, and ultimately drive new patient visits. The episode also touches on emerging trends like the influence of AI in search engines and how staying current can give practitioners a competitive edge. Listeners will learn why showing up regularly on multiple platforms—whether it's Google, Instagram, or YouTube—is essential for maintaining a visible and credible online presence. Creating content isn't just about keeping up appearances—it's about positioning yourself as the go-to expert in your community.

Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything.In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a higher level.Whether you're an electrician, HVAC tech, or home service pro feeling stuck, burned out, or underpaid, this story will show you what's possible when you stop rushing and start leading.What You'll Learn:Increase average ticket on every service callServe homeowners with confidence and integrityCreate trust without ever feeling “salesy”Build a business that pays and feels good⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! ⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! ⚡️Learn how to serve and earn at the highest level. TIMESTAMPS:00:00 - Introduction00:05 - Meet Austin Matthews – Return to the Show06:00 - From Good Old Boy Electric to Pro Service Team09:15 - The Moment Austin Stopped Micromanaging14:00 - Promoting Wes & Building a Scalable Team19:00 - Cam's Growth: $110K Month With Week Off23:00 - Austin's $123K Month & Letting Go of Sales25:15 - Most Profitable Jobs: Service Upgrades + More30:00 - Win of the Week: Club Membership = $15K Sale34:00 - Content Marketing & Overcoming Camera Fear38:00 - Advice to New Electricians & Owners41:34 - Admitting You Need Help – Austin's Turning Point43:00 - Closing#ElectricianPodcast #HomeServiceBusiness #AustinMatthews #ResidentialService #ElectricianMindset #ServiceSales #ServiceLoopMethod

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Today, we're diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google's ‘People Also Ask' feature.⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you've ever typed a question into Google, you've probably noticed a section in the search results called ‘People Also Ask' (PAA). This box contains related questions that real people are searching for.But here's the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients' questions.So today, I'll cover:✅ What the ‘People Also Ask' feature is and how it works✅ How to use it to find endless content ideas for your clinic's website, blog, and social media✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool✅ How to turn these questions into high-ranking SEO contentGrab a notepad because by the end of this episode, if you follow the steps we chat about, you'll have dozens of content ideas ready to go! Let's get started.Send in your questions. ❤ We'd love to hear from you!The Ready. Set. Rank! Complete SEO Toolkit for ClinicsA proven SEO framework for clinics ready to dominate Google Search, Google Maps, and AI-driven search results — without the tech stress or wasted time.

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow. ‍ It's a place where thoughtful voices are heard and real opportunities can take root. ‍ So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Raise Your Visibility on LinkedIn. ‍ Her approach is refreshingly different: no cold messages, no forcing yourself into someone else's mould, just clear, consistent steps that help you build a presence people trust. ‍ Louise shows us that visibility isn't about being the loudest. It's about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself. ‍‍ Prefer to WATCH instead of read? https://www.youtube.com/watch?v=72DfGZtzUws ‍ ‍ “The people who decide you're the expert are the people watching you show up.” – Louise Brogan ‍ Why Visibility Matters For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting.  ‍ Louise reminds us: visibility doesn't mean becoming someone you're not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you. ‍ LinkedIn works because: ‍ People on the platform have resources to spend. Often corporate budgets or personal income. Most people never post. They're silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest. ‍ You don't need to be the loudest. You need to be the clearest. ‍ As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert. ‍ ‍ Becoming Seen as an Expert One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don't need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking. Visibility isn't about grandeur—it's about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations. As Louise explained: “The people who decide you're the expert are the people watching you show up.” ‍ The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. ‍ ‍ “One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan ‍ A Favourite Story: Selling Art on LinkedIn Louise shared the story of an artist who initially thought LinkedIn wasn't “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer. ‍ Why? Because LinkedIn isn't about industries—it's about people. And people buy from people they connect with. ‍ ‍ The Quiet Power of Consistency The heart of Louise's message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true. If you've ever felt hesitant about LinkedIn, let Louise's story reassure you: visibility can be both strategic and soulful. You don't have to shout. You simply need to resonate, consistently. ‍ ‍ Final Thought to Reflect On What could shift for you if you used LinkedIn as a space for building steady, human connections? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Louise Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. ‍As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. ‍A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise has spoken at conferences including Social Media Marketing World,  European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online ‍ Read Louise's Book: Raise Your Visibility on LinkedIn ‍ Connect with Louise Website    LinkedIn ‍  YouTube ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae's, to discuss how a stolen bottle of his mom's homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae's to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae's concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae's different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam's Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg's success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae's succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn't the End—It's the Shift: Even after investor lawsuits and the collapse of Tessemae's, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don't drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.Topics discussed in this episode:  Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos.Links & Resources Website: https://joinbrands.com/LinkedIn: https://www.linkedin.com/in/iansells/TikTok: https://www.tiktok.com/@joinbrandsInstagram: https://www.instagram.com/joinbrandsnow/Get access to more free resources by visiting the show notes athttps://tinyurl.com/ytkyt5jkSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

Most marketers are creating way too much content and getting way too little from it. On the latest episode of Talking Too Loud, Justin Simon, creator of the Distribution First approach, shares how to flip the script: build a system for repurposing, get more out of what you already have, and fight off content burnout. Links to Learn More:Follow Justin Simon on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.This episode is both a look back at content marketing's roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Matan-Paul's Substack: https://matanpaul.substack.com/Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

My best content strategy tips --> https://fortheinterested.com/subscribe-yt/10 things you'll learn:02:28: How I built a thriving business on a $99 product05:41: How to get $1,000 from a $99 buyer07:57: The one place you DON'T want to be with your pricing09:22: Why my membership doesn't have a message board10:35: What to do if you're struggling to publish content consistently16:36: Your podcast doesn't have to be as long as you think20:35: What's better: A free masterclass or a paid workshop?25:39: Is it a mistake to give away too much for free?29:02: How I'd improve a course launch email32:40: How to counter the 3 most likely reasons people don't buy from youTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL's Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more → Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more → Marketing Winners of the Week: Taylor Swift (once again setting the standard for creator-driven marketing) MSNBC's bold rebrand Billy Joel (yes, he's still moving the needle) Rants & Raves: A surprising return to print media: why it may be smarter than you think A deeper dive into the true meaning of “rented land” in today's marketing mix Key Takeaway: Content marketing isn't just back. It's maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age. ------- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Kelly Mirabella is an award-winning digital marketing educator and consultant, and the owner of Stellar Media Marketing. She has been in the digital marketing space for 17 years and started her business, Stellar Media Marketing, 15 years ago. This workshop covers The Evolution of AI and Content Marketing with expert Kelly Mirabella. Workshops can be found every Thursday in the Restaurant Unstoppable podcast feed or on YouTube. Most have a visual component, so consider watching the video version here. Join the RUNetwork to take part in workshops and ask the experts YOUR questions! Join RULibrary: www.restaurantunstoppable.com/RULibrary Join RULive: www.restaurantunstoppable.com/live Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve Subscribe on YouTube: https://youtube.com/restaurantunstoppable Subscribe to our email newsletter: https://www.restaurantunstoppable.com/ Today's sponsors: Meez: Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE months of invoice processing as a listener of the Restaurant Unstoppable Podcast. Visit getmeez.com/unstoppable to learn more. US Foods: US Foods is hosting the event of the year, Food Fanatics 2025. August 19-20, 2025, at the Mandalay Bay, Las Vegas, NV. Network with over 5,000 Industry peers. Attend Zouk nightclub reception, expert breakout sessions, Keynote speeches, musical performances, and dramatic demonstrations, and sample the latest on-trend dishes. The Clock Is Ticking! Be Ready to Register on April 16 for Food Fanatics® 2025. To learn more, visit www.usfoods.com/foodfanatics2025 Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.  Let's make 2025 the year your restaurant thrives. Guest contact info:  Connect with Kelly here Website: https://www.stellarmediamarketing.com On all social media: @stellar247 Thanks for listening! Rate the podcast, subscribe, and share!