Podcasts about Content marketing

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha' moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:00] Why website content matters for AI search.[03:13] How AI search differs from Google.[07:16] The three types of specialty pages you need.[08:56] What clients are really searching for.[14:44] Why specificity helps clients connect.[18:12] How FAQs improve AI search visibility.Links From The Episode:Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

Why does content marketing fail so often - and how can you fix it? In this episode, we unpack the top mistakes that kill ROI, from lack of strategy to vanity metrics, and share actionable fixes to turn your content into a revenue-driving asset. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

It's YOUR time to #EdUp with Dr. Monique Reeves, Executive Vice Chancellor for the Future, Austin Community College DistrictIn this episode, sponsored by EdUp Leadership, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran , Director of Content Marketing, CoursedogYOUR host is Dr. Jodi BlincoIf 74% of transformational change fails, what are the 26% doing differently?What is a digital twin, & how does it turn a 45 minute student alert into 1 click?Why is leading innovation about cultivating the soil, not being Steve Jobs?Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Sache, die ich bei vielen Shopbetreibern beobachte und auch bei mir selbst kenne: die endlose To-Do-Liste, die nie leer wird, und der Satz "ich komme nicht zu den strategischen Themen, ich muss erst das Operative in den Griff kriegen". Das ist in den meisten Fällen eine Ausrede. Die Liste ist real, aber das Problem ist, dass abgepackte Päckchen, beantwortete Support-Nachrichten und der nächste Social Media Post sofort Dopamin liefern. Strategische Arbeit nicht. Du baust an einer Landingpage, optimierst Email Marketing oder testest Creatives und der Impact zeigt sich erst Wochen später, wenn er sich überhaupt zeigt. Also flüchtest du zurück in die 15-Euro-Stunden-Aufgaben, die du eigentlich abgeben oder über KI laufen lassen solltest. Ich gehe in der Folge an einem konkreten Beispiel aus meinem eigenen Alltag durch, wie ich entscheide was ich schiebe und was ich anpacke, warum die Frage nicht ist wann du Zeit findest, sondern wann du sie dir nimmst, und welche drei oder vier Hebel im Shop wirklich darüber entscheiden ob aus 30k im Monat 300k werden. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how Coffee & Connections, my Hidden Gem series, and Connected & Paid Live all fit together, and why I believe the future belongs to entrepreneurs who create ecosystems instead of chasing algorithms. If you're a business owner, creator, or entrepreneur looking to build a brand that's rooted in connection, visibility, and long-term impact, this episode is for you. In this episode, you'll learn: Why I stopped chasing followers and started building community The difference between creating content and creating connection How networking events became relationship accelerators Why community is the future of business growth How partnerships and sponsorships fit into a long-term brand strategy The vision behind Connected & Paid Live Why every entrepreneur should build a visibility ecosystem instead of relying on one platform If this episode resonates with you, send me a DM on Instagram with the word EVENT to learn more about Connected & Paid Live. Resources Mentioned Connected & Paid Live Coffee, Content & Connections Connected & Paid Collective Connect with Michelle: Instagram: @michellelthames Website: https://michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think link building and content marketing are competing strategies? Think again. Discover why sustainable Google rankings for high-ticket local service businesses demand both, and learn the practical roadmap to integrate them ethically for long-term growth. See more at ProfitAcuity.com Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

Siamo passati da contenuti pensati per informare e far pensare, come quelli lunghi e approfonditi, a contenuti brevi, veloci e costruiti per generare reazioni immediate. Questi formati non sono “peggiori” in assoluto, ma hanno cambiato il modo in cui si misura il valore e rischiano di confonderci ora che dobbiamo decidere su quali contenuti puntare per promuovere la nostra attività.*** *** ***Scarica il corso gratuito sul Content Marketing: https://www.ascoltobeltrami.com/corsoVisita https://www.ascoltobeltrami.com/La voce di Alessio Beltrami viene utilizzata per gentile concessione della Fondazione Alessio Beltrami

Wie verändern KI, TikTok und kurze Videoformate das Social Media Marketing? Katharina Endelle von EKB Vorarlberg spricht über aktuelle Trends, authentischen Content, Influencer-Marketing und darüber, worauf Unternehmen bei ihrer digitalen Kommunikation künftig achten sollten.

Favour Obasi-ike, MBA, MS speaks with author James Sherwood Metts about his book "Planet Story Land." They explore creative perseverance, overcoming writer's block, the power of narrative in shaping identity, and advice for aspiring writers.The episode covers the seven-year journey of writing a unique story set on the planet Gliese, the lessons learned along the way, and practical steps for creative development. Listeners discover how to connect with James Sherwood Metts, acquire his book, and are inspired to trust their inner voice and persist with their creative dreams.Key MomentsJames Sherwood Metts shares the inspiration behind his book "Planet Story Land" and his seven-year writing journey 00:00:40The importance of persistence and overcoming self-doubt, including experiences with writer's block and finding renewal through external feedback 00:04:42Insights into the book's story and intended audience 00:09:14Reflections on favorite chapters and underlying themes of identity and belonging 00:12:40Advice for his younger and future self about self-trust and the power of recording thoughts 00:15:31Emphasis on cultivating identity and independent thinking in students 00:18:18Ways to connect with James Sherwood Metts and obtain the book 00:22:40Timestamps00:00:40: Inspiration for "Planet Story Land"00:04:42: Facing doubts, writer's block, and breakthroughs00:09:14: Book's intended audience and synopsis00:12:40: Favorite chapter and thematic depth00:15:31: Advice to younger and future self00:18:18: Importance of identity in youth00:22:40: How to connect and get the bookWho Is This For?This episode is for aspiring writers, educators, storytellers, creative thinkers, parents, librarians, and anyone interested in personal growth, perseverance, and the creative process. It will especially resonate with young people navigating identity or anyone struggling with self-doubt on a long-term creative project.FAQsQ: What inspired "Planet Story Land"?A: James Sherwood Metts was inspired by the question: "What would a kid from another planet think about how we live?" 00:00:40Q: How long did it take to write the book and why?A: It took seven years, due to the process of filling story gaps and ensuring simplicity and clarity 00:02:4400:09:14Q: Who is the book for?A: Readers age 12+, students, parents, teachers, librarians, and anyone interested in new perspectives 00:10:05Q: What's the main theme?A: Exploring identity, belonging, and seeing the world through an outsider's lens 00:14:27Q: Where can listeners find the book or connect with the author?A: planetstoryland.com, Instagram, LinkedIn, and Facebook (00:22:40)Action StepsRead or gift "Planet Story Land": Visit planetstoryland.com for ebook or paperback.Connect with James Sherwood Metts: Reach out via his website.Leave a Review: Share feedback online to help others discover the book.Practice Daily Writing: Follow James Sherwood Metts's advice to jot down thoughts, questions, and insights for self-growth.Encourage Young People: Support youth in developing strong identities and independent thinking as highlighted in the episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's a hundred degrees outside and your kids are asking what's next — Melissa Paredes, Senior Director of Content Marketing at Wycliffe Bible Translators, has an answer that's actually good for them. She joins Brian From to talk about Kate and Mac, a free series of printable, downloadable resources Wycliffe has been producing for twelve years: kids travel the world with a 14-year-old missionary kid named Kate and her pet macaw Mac, learning about different languages, cultures, and how much God loves people regardless of where they live or what language they speak. Activities include decoding exercises that simulate what it's like to encounter scripture in a new language, games, crafts, recipes, and devotionals — all available monthly at wycliffe.org/kids. Melissa also shares her own story: a missionary kid who moved overseas at 12 and lived there through 18, she credits those cross-cultural years with shaping everything about her worldview. For parents of teens and young adults, Wycliffe's Purpose 7-9 resource — including an interactive quiz, devotional, and discussion guide — is available at wycliffe.org/purpose.See omnystudio.com/listener for privacy information.

SummaryIn this episode, Jackson Whiteman, founder of Proper Propaganda, shares insights on how AI is transforming PR, SEO, and content strategies. Discover how to adapt your marketing approach to this rapidly evolving landscape and leverage new opportunities in AI-driven discovery.TakeawaysThe evolution of search and AI chatbotsThe concept of generative engine optimization (GEO)The role of PR and earned media in AI answersWeb architecture and AI crawlersMonitoring and metrics for AI optimizationHuman relationships and trust in AI marketingThe impact of AI on industries and jobsStrategies for small businesses to adapt to AIChapters00:00 Introduction and guest background00:09 Jackson's career in PR and politics01:15 Blurring lines between politics and tech campaigns02:17 The evolution of search and AI chatbots03:30 Impact of PR on AI answer sourcing04:22 The rapid evolution of AI and search strategies06:19 Web architecture and AI crawlers07:19 PR, media, and SEO in the AI age08:32 The changing nature of media relations09:52 The renewed importance of human trust and relationships11:26 Surgical PR and media placement in AI era13:25 The chaos of AI and the human touch14:13 The role of PR in building trust and source credibility15:55 Content creation, AI, and authenticity17:01 AI's impact on industries and jobs18:48 Communication from AI companies and public perception20:14 The potential of AI to augment human work21:18 AI's influence on media and information sources22:22 Game-changing moments in AI development23:12 The changing landscape of PR and media relations24:02 Websites, content, and AI optimization strategies25:24 The importance of monitoring and research in AI strategy27:01 Reps, skills, and understanding AI mechanics28:11 The frictionless world and skill development29:29 Adversity, competition, and AI arms race30:17 Consumer behavior and AI adoption32:00 Monitoring and data-driven AI strategies33:10 Early adoption and FOMO in AI34:15 The pace of AI evolution and strategic patience36:07 Local vs. global marketing in AI era37:02 Avoiding scams and choosing AI experts38:26 Monitoring, research, and customer insights40:08 Prompt monitoring across sales funnels41:33 Diverse AI platforms and media channels43:07 Treating LLMs as ecosystems44:13 Platform personalities and output differences45:07 Human focus in AI marketing45:54 PR evolution and human relationships47:23 Fragmented media landscape and new outreach strategies48:16 Beyond traditional media in AI-driven PR49:01 Local and niche marketing opportunities50:39 Balancing AI and human authenticity51:16 Myths and misconceptions about AI and jobs52:16 Controversial tactics in AI marketing53:17 Monitoring and research for effective AI optimization55:05 The importance of structured content and listicles55:50 AI's preference for well-structured content56:11 Questions companies should ask about AI investments57:27 Time and budget considerations for AI strategies58:13 When AI marketing may not be cost-effective59:52 Where to connect with Jackson WhitemanLearn more: https://properpropaganda.net/https://jacksonwightman.substack.com/https://www.linkedin.com/in/jacksonwightman/Credits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggsthepodcast.com@eggsthepodcast on X and InstagramMike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel CottrellAre legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.Key Takeaways:The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Send us Fan MailEveryone tells authors they need a platform—but what does that actually mean in today's publishing landscape?In this episode of Talking Book Publishing, Kathleen and Adanna sit down with podcasting and content marketing expert Tracy Hazzard to unpack what an effective author platform looks like today. Tracy explains why social media followers aren't the same as a true platform, why your website should serve as the foundation of your marketing, and how creating consistent content can build lasting authority that continues working long after a single post disappears from a social feed.The conversation also explores practical ways authors can begin building a platform before their book launches. From choosing the right content format—whether that's blogging, podcasting, video, or Substack—to establishing a consistent publishing rhythm, Tracy shares actionable strategies that help authors attract readers, increase discoverability, and build credibility in an increasingly competitive marketplace. If you've ever wondered where to start with book marketing, this episode offers a clear roadmap focused on building your audience rather than chasing algorithms.In this episode, you'll learn: Why your website—not social media—is the foundation of your author platform.  The difference between building followers and building an audience you own.  How consistent content improves discoverability and builds authority.  Why authors should choose the content format they enjoy most.  Practical first steps for creating a sustainable marketing platform before your book launches.Connect With UsKathleen: kathleenkaiser.comAdanna: maddannastudio.comPodcast listeners receive a special 20% off all ProBookLaunch products. Use code TBPLISTENER20 at checkout.Have a topic or guest suggestion?Email us at podcast@talkingbookpublishing.todayJoin the conversation on Instagram: @writerspubsnet

Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master's background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, market-ready books built for long-term impact.(Apologies for the appearance of the rooster and the cat, in this episode… some things we cannot control in a live environment!)This link gives you access to a free market analysis of your non-fiction book idea or manuscript. It helps you evaluate market potential, ideal positioning, and whether publishing is a smart next step, before investing your time or money.Connect with Wiebke on LinkedInMore content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

Favour Obasi-ike, MBA, MS breaks down the debate between content quality and velocity. He argues that while velocity drives visibility, quality is the foundation that keeps audiences engaged and builds trust.High-quality content must be readable, understandable, and digestible, utilizing clear formatting and strong internal linking. By establishing a proof of concept and adhering to Google's E-E-A-T guidelines, creators can scale their publishing frequency sustainably.Who Is This For?This episode is for entrepreneurs, marketers, SEO professionals, bloggers, and creators trying to build search visibility. It serves anyone looking to publish consistently without falling into the trap of low-quality content overload.Key Moments & Timestamps[00:03] - Introduction: Content quality versus content velocity.[02:38] - Quality is not only what you say; it is how it is presented.[05:03] - Headings and the “readable, understandable, digestible” standard.[12:10] - Quotes, testimonials, strong titles, and the content experience.[15:13] - Self-audit: Would you watch, read, or listen to your own content?[21:00] - Attention, engagement, and quality as audience priorities.[26:54] - Google E-E-A-T: experience, expertise, authority, and trust.[29:39] - The debate: Evergreen content versus timely updates.[45:03] - Updating old articles and leveraging the modified date.[47:26] - Content velocity, manual indexing, and internal linking.[52:02] - Two top-quality articles beat ten subpar pieces.[53:35] - Building a controlled cadence to avoid audience burnout.[59:42] - Establish quality and a proof of concept before scaling output.[64:00] - Researching ranked content to evaluate the competitive landscape.[67:17] - Aligning keywords, titles, URLs, and opening lines with intent.[68:42] - Best strategy: High-quality content posted consistently.[77:41] - Final takeaway: Quality trumps velocity; scale only with quality.Memorable Quote"Quality trumps velocity—and if you're going to do velocity, make sure you do it with quality."Frequently Asked Questions (FAQs)What makes content high quality?High-quality content is useful, trustworthy, well-researched, and structured. It should be easy to read and act on, utilizing proper formatting to guide the user experience.Does publishing more content improve SEO?Publishing volume helps only when relevance, quality, internal linking, and audience value remain strong. Velocity without quality leads to subpar results.Should old content be updated?Yes. Update older content when facts, tools, algorithms, or market conditions change. This preserves its evergreen foundation while signaling freshness.Is evergreen or fresh content better?Both serve a purpose. Evergreen content supports lasting discovery, while fresh content is necessary for news, trends, and platform updates.How often should a brand publish?Choose a publishing cadence your team can sustain without lowering standards. It is better to publish fewer high-quality pieces than to overwhelm your audience.Action StepsAudit one of your existing pieces for readability, formatting, and search intent.Fix heading hierarchy, paragraph length, text emphasis, visuals, and calls to action.Refresh a strong older article with current evidence, updated links, and fresh examples.Define a minimum quality checklist and test it until it becomes a repeatable process.Set a sustainable publishing cadence based on audience behavior and team capacity.Scale your output only after your quality, engagement, and workflow are stable.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.Key topicsMarketing evolution and AI's impactImportance of brand consistency in AI contentStrategies for connecting data across channelsUnderstanding AI's limitations and opportunitiesOrganizational change management in marketingChapters00:00Introduction to Amy Crowther and Incubeta02:42The Role of AI in Marketing05:34Navigating AI Content and Brand Identity08:01The Importance of Strategy in AI Marketing10:53Understanding Consumer Behavior and AI13:41The Future of Zero Click Commerce16:19Adapting to New Metrics in Marketing19:11The Role of Agencies in AI Integration21:48Looking Ahead: Trends and Opportunities in Marketing24:21Closing Thoughts and Contact Information

Can authenticity still cut through in a world overflowing with AI-generated content?In this trailer for the first episode of Vietnam Content Marketing, I explore the growing gap between polished corporate marketing and the raw, human stories that audiences are actually engaging with.Featuring a preview of the conversation with Amy Wenham, founder of the Women's Business Network, this episode asks an important question for every marketer and business owner:As AI makes content easier to create, what makes people actually care?The full episode drops this Friday.Vietnam Content Marketing is hosted by me, Niall Mackay, founder of Seven Million Bikes Podcasts and Saigon Podcast Studio, exploring the people, ideas and trends shaping marketing in Vietnam."Send me a message!"Book a free call with me here if you want to start your own podcast! Support the show

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Satz, den ich ständig höre: Ich bin Produktmensch, kein Zahlenmensch. Genau das ist oft der Grund, warum ein Shop irgendwann nicht mehr weiterwächst. Viele Brands starten als kreative Idee oder als Hobby, von Quereinsteigern mit Leidenschaft fürs Produkt und ohne BWL-Hintergrund. Das Bauchgefühl und ein gutes Produkt tragen dich erstaunlich weit, meistens bis irgendwo zwischen 20.000 und 100.000 Euro Monatsumsatz. Ich kenne das gut, ich habe Mathe im Abi gehasst und in meinem eigenen Shop lange nicht verstanden, dass manche Bestellungen unterm Strich sogar Geld gekostet haben. Ab einem gewissen Punkt reicht der Riecher allein aber nicht mehr, um auf 200.000, 500.000 oder eine Million im Monat zu kommen, dafür läuft E-Commerce zu datenbasiert. Die gute Nachricht: Du musst dafür kein Controller werden. Im Kern geht es um drei Zahlen. Erstens, wie viel du für einen Neukunden ausgeben kannst und ab wann er profitabel ist. Zweitens, wie viel Umsatz deine Bestandskunden bringen müssen, um die Fixkosten zu decken. Und drittens, wie viel du pro Tag innerhalb dieser Kennzahlen ausgeben darfst, um deine Ziele zu erreichen. Diese drei Zahlen steuern schon einen Großteil deines Unternehmens. Dein Geschmack und dein Bauchgefühl bleiben deine Stärke, aber sie müssen mit den Zahlen Hand in Hand gehen. Wenn du gerade stagnierst und nicht planbar sagen kannst, woher der nächste Wachstumsschritt kommt, fehlt dir genau diese Struktur. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce order volumes are climbing, but bottom-line profits aren't keeping pace.  In this episode of Supply Chain Now, Scott W. Luton and Tevon Taylor are joined by Lori Boyer, Head of Content Marketing at EasyPost and host of Unboxing Logistics. They explore how to protect margins by moving away from broad averages and toward customer precision and AI-driven routing strategies.   Lori explains how unmanaged growth creates a hidden operational tax for businesses. She makes the case for focusing on order quality over pure volume, calculating the true contribution margin per order, and using technology to treat delivery as a customer retention tool rather than a standard cost center. She also shares a case study where an operator leveraged practical AI tools to save $2 million annually and drastically cut late deliveries without changing carriers or contracts.   Tevon and Lori discuss core operating principles for winning organizations; breaking free from baseline defaults, segmenting customers by economic value, and building multi-carrier optionality to safeguard against rate spikes. They highlight how moving past standard averages helps operators stop losing money and ensure top customers receive the elite experience they deserve. Jump into the conversation: (00:00) Intro (06:50) The e-commerce growth vs. profit gap  (08:41) How today's e-commerce complexity is different  (12:12) Shifting from broad growth to order profitability  (14:12) Rising customer acquisition costs and retention value  (18:22) Dashboard lies and the death of averages  (21:44) Breaking down the true cost of customer margin  (23:57) Starting with a simple profitability spreadsheet  (26:33) Segmenting customers by order economics  (28:18) Automating logistics decisions with practical AI tools  (37:18) Prioritizing reliability and visibility over delivery speed (41:00) Redefining optionality as a bottom-line margin strategy (44:34) Traits that separate winning operators from those struggling (48:39) Leveraging Luma AI workflows to locate hidden shipping costs (51:05) Prioritizing customer lifetime value over broad funnel acquisition Additional Links & Resources: Connect with Lori Boyer: https://www.linkedin.com/in/loribboyer/ Connect with Tevon Taylor: https://www.linkedin.com/in/tevontaylor/ Learn more about EasyPost: https://www.easypost.com/ Learn more about Pegasus Logistics Group: https://www.pegasuslogisticsgroup.com Learn more about Unboxing Logistics: https://www.easypost.com/podcast/ Upcoming Live Programming:  https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry's Next Digital Breakthrough: https://bit.ly/4vhUwT4 This episode was hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/more-orders-less-profit-whats-going-on-1608 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community.Key topics covered include:What a LinkedIn Newsletter is.How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. How to start your own LinkedIn Newsletter and what to put in it.How to grow a LinkedIn Newsletter.And more!Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand's visibility, and engage your LinkedIn audience in a new and meaningful way. Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet's LinkedIn Newsletter to receive free resources and platform updates every Friday! Subscribe hereMentioned in Episode:Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit MediaGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityBuilding A Winning Strategy On LinkedInSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

These solo episodes are intended to be shorter – with a thought, a question, something practical to try.I talk so much about discovering our voice in another language, but I also started reflecting on the way I communicate in my first language – in writing and on the podcast. Finding what feels natural and conveys the right message is a journey too, especially if you have previously worked somewhere else where it was necessary to write in a different way.Of course I focus more on working in our additional languages because that's what my clients are doing with English. But at the same time, it's good to reflect on the ways in which we communicate in our first language too. There's so much talk about optimising and improving, that sometimes all the individuality is gone from a message – and that's really sad.I don't believe we should just write as we speak. Sometimes that's really hard to read, especially if your going in three different directions at the same time and it becomes hard to follow.But I do believe that people are looking for human connection over perfection – whatever that is – in our first or any additional language. And in my case at least, for a while, I was living with professional restrictions that don't apply now!And of course, if you are looking for support with being more visible in English, let me know using the contact form and we can arrange a time to discuss it. I have a number of group and individual programmes in which I accompany people on this visibility journey. Also check my home page – if you'd like more details about the individual programmes.

Favour Obasi-ike, MBA, MS frames the discussion around the core distinction: broke (or broken) business websites vs pro (professional) business websites. A “broke” site often lacks structure, SEO, technical setup, and consistently underperforms, whereas a professional site is organized, optimized, and positioned for visibility, lead generation, and business growth 00:00:03, 00:05:16.Who Is This For?This episode is for business owners, entrepreneurs, and marketers—especially those responsible for their company's website and digital visibility. If you want practical, plain English insights into why your site isn't performing, how to spot technical flaws, and how to finally turn a “broken” website into a professional, revenue-driving asset, this is for you.Key Moments & TimestampsIntro & Website Audit Tools:00:00:03 - [Favour Obasi Ike] introduces the concept of "broke" vs. "pro" business websites and tools like Siteliner.com and GTMetrix to self-audit your site.Technical SEO & Why Sites Don't Rank:00:05:00 - 70% of ranking problems are technical, not content-based.00:07:00 - Explains the impact of page speed, broken links, and crawl errors.Site Architecture & Structure:00:12:06 - A “pro” site has a solid checklist, logical URL structure, all main pages (home, about, contact, etc.), and no duplicates or broken paths.Importance of Social, Content, and Indexing:00:10:15 – Social profiles now connect with Google Search Console; cohesive digital presence is critical.00:33:05 – Explains sitemaps, robots.txt, and how to check what pages Google sees vs. your actual site.Schema, Quality Content, and Velocity:00:48:23 – Why schema (structured data) is often missing and critical for SEO.01:11:28 – Content must attract and repel with clarity; use action-oriented headlines and answer real user questions.Budgets, DIY, and Final Advice:01:05:01 – Discusses real costs for professional sites, why you must invest money or time, and how “broke” sites result from neglect.01:23:29 – Final takeaways: clarity in copy, investing in continual learning, and practical analytics checks.SummarizeTechnical SEO is usually the culprit for low rankings—not just content issues. Site speed, mobile performance, clean architecture, and meta info (titles, descriptions) matter much more than flashy design.Sitemaps and robots.txt must be properly configured, or Google may ignore much of your site.Schema markup is almost always missing on poorly performing sites and can boost visibility.Consistent, high-quality content (using real user questions as headline structure) increases both visibility and engagement.Organic social and SEO now interact—Google draws from your digital presence as a whole.DIY is an option, but you must invest time if you can't invest money.Monitor click-through and conversion metrics (above 2% is good; below, revisit your site's value/clarity).FAQsQ: What free tools can I use to audit my site?A: Siteliner.com checks duplicate/broken pages; GTMetrix.com measures speed; NSLookUp.io checks domain health.Q: What's the most common reason websites don't rank?A: Technical SEO issues: slow speed, crawl errors, missing/incomplete sitemaps, improper robots.txt, lack of schema.Q: Is a newsletter/blog/journal page worth it?A: Yes—having unique, frequently updated content (news, blogs, resources) helps with indexing, authority, and user engagement 00:43:10.Q: Can I get a professional site cheaply?A: Investing either time (DIY, free learning resources) or money (professionals, payment plans) is required. Q: What defines a “pro” website?A: Fast, mobile-first, well-structured, SEO-optimized, schema'd, secure, maintained, and delivers what users expect—every time.Action StepsAudit your site using Siteliner, GTMetrix, and NSLookUp to identify technical flaws (00:01:38).Create or download a checklist for on-page, off-page, technical, and local SEO (00:05:48).Clean up your site map and robots.txt.Apply schema markup to each main page (00:48:23).Ensure all key pages exist: home, about, contact, products/services, privacy, FAQ, blog/newsletter (00:13:51).Update your titles/descriptions to include search terms and local info; keep within pixel/character limits (00:29:13).Track your conversions; if below 2%, revisit clarity, speed, mobile, and copy (01:27:24).Invest in learning if budget is tight (use LinkedIn Learning, online resources) or hire a pro with phased payments.Monitor progress and repeat regular checks to maintain a “pro” business website.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own website are becoming key differentiators in the age of AI search. In this episode, Sooraj Shah, Content Marketing Lead at Aikido Security, shares why thought leadership and PR are becoming more valuable than ever and how companies can create content that both audiences and AI trust.Drawing on his background as a technology journalist, Sooraj explains why Aikido has shifted away from producing generic "what is" and "how to" articles in favor of opinion-driven content backed by evidence. Rather than publishing the same advice as their competitors, the team focuses on taking clear positions, sharing original perspectives, and supporting those viewpoints with research and real-world expertise.The conversation also explores how AI search is changing content strategy. While SEO remains an important foundation, Sooraj believes brands need to think beyond rankings and create content that offers unique insights, original data, and credible perspectives that large language models are more likely to surface. He also shares why third-party media coverage, annual research reports, and strong relationships with industry publications play an increasingly important role in building authority.Finally, Wendy and Sooraj discuss a challenge many marketers face today: measuring the impact of thought leadership. Unlike traditional SEO content, success isn't defined by rankings alone. Instead, marketers should look for signals such as media citations, industry engagement, social sharing, and whether their ideas are influencing conversations within their market.ResourcesConnect with Sooraj on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportRelated Episode: AI Visibility: The Future of Search Optimization

Summer Remix: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige YoungWhat's happening Brand Nerds?! We're happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode:Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.NOTES:Connect with PaigePaige Young | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website.In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content.Episode webpage and show notes: https://propelyourcompany.com/internal-linking/In this episode, you'll learn:What internal linking is and why it matters for SEOHow internal links help Google and AI search better understand your websiteThe biggest internal linking mistakes clinic websites makeWhich pages should receive the most internal linksSimple strategies you can implement without creating new contentHow internal linking improves both search rankings and the patient experienceWhether you're a chiropractor, physical therapist, dentist, med spa, or another healthcare provider, this episode will show you one of the simplest ways to improve your website's SEO and help patients find the information they need.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Today's show features: - Dennis Gingrich, Sales & Finance Director at The Niello Company - Dave Thomas, Director, Content Marketing at CDK Global - Pat Malloy, General Manager at Patriot Chevrolet Of Limerick This episode is brought to you by: Haig Partners – When it comes to selling your life's work, trust the only advisors who have built a reputation for maximizing value for family-owned dealerships. The team at Haig Partners has achieved record-setting values across multiple franchises and has represented more owners in the sale of their Toyota dealerships than any other firm. If you are considering a sale, divestiture or looking to grow, begin a confidential conversation at http://haigpartners.com/ CDK Global – CDK Global empowers dealers with the tools and technology they need to build deeper relationships with customers and sell and service more cars. Visit https://www.cdkglobal.com/ Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠⁠https://www.twitter.com/GuyDealership⁠⁠ Instagram ➤ ⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠ TikTok ➤ ⁠⁠https://www.tiktok.com/@guydealership⁠⁠ LinkedIn ➤⁠⁠ https://www.linkedin.com/company/cardealershipguy/⁠⁠ Threads ➤ ⁠⁠https://www.threads.net/@cardealershipguy⁠⁠ Facebook ➤⁠⁠ https://www.facebook.com/profile.php?id=100077402857683⁠⁠ Everything else ➤ ⁠dealershipguy.com

Podcast discovery is changing rapidly, and creators who understand how audiences find content will be better positioned to grow in the years ahead.In this episode, Heather sits down with Andrea De'Marsi, Founder and CEO of PodSEO, to discuss how podcast search has evolved, why traditional podcast platforms weren't built as search engines, and what that means for creators looking to reach new listeners.They explore the most common discoverability mistakes podcasters make, practical SEO strategies that can increase organic growth, the metrics that actually matter, and how stronger discoverability can improve advertising performance and sponsorship opportunities. The conversation also examines AI's growing role in podcast search and why independent creators have more opportunities than ever to compete alongside larger networks.Whether you're launching a new show or looking to grow an established one, this episode offers practical insights into building long-term visibility in an increasingly searchable podcast ecosystem.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) argues that when attorneys regularly produce thought leadership, they can improve their lawyering abilities.  In addition to gathering their thoughts on how to advise their clients regarding developments in the law, best practices, and trends and predictions, Wayne gave seven reasons why consistently producing thought leadership helps attorneys become better thinkers, and thus, better attorneys:  1. Consistently producing thought leadership forces attorneys to develop their ideas.  2. Consistently producing thought leadership will make attorneys better at expressing their views clearly and concisely.  3. Consistently producing thought leadership makes attorneys better issue spotters.  4. Consistently producing thought leadership improves an attorney's ability to synthesize information. 5. Consistently producing thought leadership helps attorneys sharpen their judgment and their ability to communicate their points of view. 6. Consistently producing thought leadership helps attorneys develop their ability to recognize patterns.  7. Consistently producing thought leadership provides attorneys with a feedback loop that improves their thinking and thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

It's YOUR time to #EdUp with Bill Pink, President, Ferris State UniversityIn this episode, President Series #493, powered by ⁠⁠⁠Ellucian⁠⁠⁠, sponsored by EdUp Leadership, the ​HigherEd PodCon​ II happening July 16 & 17, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran , Director of Content Marketing, CoursedogYOUR host is Dr. Joe SallustioHow does a university founded 142 years ago by a man who brought African American students from Hampton College & hosted Booker T. Washington now have its first African American president serving as the 19th?Why does Diesel Days go from 150 students to 700 high schoolers & 50 companies when you realize if students don't know something exists, they'll never go to it?What makes relevant & responsive the two words this president will always revert back to when Blockbuster forgot that what the customer needs is what we ought to be thinking & doing?Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

What does jazz singing have to do with LinkedIn? More than you might think. This week's guest, Anna Rössler, has built a career helping senior leaders find their voice online while simultaneously developing her own as a singer-songwriter. Rather than separating her professional and creative identities, Anna has found a way to bring them together, and in doing so offers some valuable lessons about authenticity, confidence and human connection. We explore why so much online content feels performative, how AI is changing the way we communicate, and why the best personal brands aren't really about branding at all. Along the way we discuss experimentation, creativity, stage fright, networking, and the importance of building a life around the things that genuinely energise you. Whether you're trying to communicate more effectively at work, build a presence online, or simply find more balance between your career and your passions, there's plenty to take away from this conversation. Episode SummaryOn this episode, we discuss:Why authenticity is more than simply 'being yourself.'How personal branding is really about building trust.Why social media should be treated as a conversation, not a broadcast.The hidden metrics that matter more than likes and impressions.How to use AI without losing your own voice.Why experimentation beats chasing algorithms.What performing music teaches us about confidence and communication.How side passions can make us better professionals.Why designing your environment is often more important than motivation.The value of creating a life that gives you energy instead of draining it.Guest ProfileAnna Rössler is a marketing and LinkedIn specialist who helps organisations and senior leaders communicate more effectively through content and personal branding. Alongside her marketing career, she's an accomplished jazz and pop vocalist, songwriter and performer. Her work sits at the intersection of communication, creativity and authenticity, helping people find a voice that genuinely sounds like them—whether they're posting on LinkedIn or performing on stage. Follow Anna on LinkedIn and on her personal website.

Favour Obasi-ike, MBA, MS drives one concept discussing how psychological triggers influence consumer actions, especially as seen through color choices on websites, calls to action, and branding. Short and long sales cycles can be impacted by color: red for urgency and quick decisions, yellow for engagement and optimism, green for reassurance and growth, blue for trust and authority. The discussion explored how alignment between color, branding, and SEO can increase website conversions, support customer retention, and create distinct brand recognition.A key theme that emerged was the integration of color psychology, clear language choices, and user-centric design for stronger SEO outcomes and higher conversion rates. Reliable colors and consistent branding serve as trust signals—important for both algorithms and users.Key Moments & TimestampsThe importance of turning website visitors into action takers 00:01:01Real-world examples of brand color choices and their emotional effects (Amazon, Walmart, LinkedIn) 00:03:15How sales cycles are influenced by marketing psychology and colors 00:06:18The emotional meanings attached to colors (red, orange, yellow, green, blue, black, white, purple) 00:11:45, 00:18:28How color choices impact conversions and consumer behavior 00:24:00The "Coolors.co" tool for creating and experimenting with color palettes 00:34:35Brand trust and customer reaction to color/logo changes 00:51:00The power of language and syllables in branding 00:58:26The coupling of color and words for maximum marketing impact 00:59:57Who Is This For?The conversation focused on providing insights for entrepreneurs, marketers, website owners, brand strategists, and anyone interested in leveraging the psychology of color and sales cycles to enhance their business, branding, and SEO outcomes. Those building or refining a brand, website, or marketing strategy will find particular value in the deep dives on color psychology and practical sales cycle management.FAQsQ: Why is color psychology important in marketing and SEO?A key theme that emerged was that colors evoke specific emotions in consumers, which can either attract or repel action. Brands use colors intentionally to create trust, urgency, or connection, supporting both engagement and conversion 00:06:01.Q: What colors should I use for my brand or website?Several points were raised, including that choices depend on your intended emotion: Red = Urgency/action Yellow = Optimism/activity Blue = Trust/stability Green = Growth/natureResearch competitors and test shades using tools like Coolors.co 00:34:35.Q: Can changing my brand colors hurt my business?The discussion explored that abrupt or un-strategic color changes can cause distrust and disconnect from loyal customers 00:51:30.Q: Do colors affect SEO rankings?Indirectly, yes—a well-chosen color scheme improves user experience and conversions, both of which are positive SEO signals 00:06:12.Q: How do sales cycles relate to website design?Color and design elements can encourage shorter or longer decision times, depending on the emotion and urgency the colors create 00:25:00.Action StepsAudit your current branding:Evaluate your website and marketing materials for color consistency and emotional messaging 00:03:53.Use a palette tool:Try Coolors.co to experiment with new color combinations and gather hex codes for consistent branding 00:34:35.Test Your CTAs:A/B test call-to-action button colors to optimize for higher conversion rates 00:06:06.Study your competitors:Note the psychological associations of top brand colors in your niche 00:17:19.Engage with your audience:Ask for feedback if you're considering a color or branding change to maintain trust 00:51:30.Pair powerful words and colors:Align your brand's language (think syllable counts and clarity) with your color messaging for maximum SEO and conversion impact 00:59:57.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. That's exactly where so many of my clients are when they find me. → Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They're looking for a marketing strategy that will bring clients TO them!In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.)→ Get the full show notes here:https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose——

Favour Obasi-ike, MBA, MS shares insights from 13+ years helping businesses improve their websites and online presence. He highlights that first impressions on a website are like setting the feel of a room; you have to make visitors want to take action. The episode stresses the importance of providing clear instructions and having compelling calls to action right from the start.Website success isn't just about aesthetics—it's about strategy, clarity, and engagement. Favour illustrates how timely follow-ups, even post-room, can convert onlookers into leads and customers. He delves into marketing psychology—especially how colors like yellow and blue (used by Amazon, Walmart, and Best Buy) foster trust and encourage clicks.Practical stories, such as how a wedding dress site started getting national customers after targeted changes, anchor the advice in reality. Favour also recommends constant testing and evaluating everything from wording (“Book a Call” vs. “Schedule a Call”) to color choices on buttons to increase conversions.Throughout, Favour encourages thinking beyond just “having” a website: ensure it is working for you by guiding visitors from interest to engagement and decision.

Jacqueline Heneis sitzt nein einer Stunde und 24 Minuten Autofahrt bei mir im Studio. Erster Termin nach der Hochzeitsreise. Und sie sagt einen Satz, der die ganze Folge trägt:"Das Gesicht vorher fühlt sich nicht wirklich nach mir an."Jacqueline ist Interior Designerin. Hat die größte Online-Plattform für Interior Designer im deutschsprachigen Raum aufgebaut. Und mitten im Aufbau bekommt sie die Diagnose Parry-Romberg-Syndrom. Eine seltene Erkrankung, die ihr Gesicht über Jahre verändert hat. Eine 14-Stunden-Operation. Und parallel dazu: Kundengespräche, Community, Social Media. Weiterarbeiten, während sich das eigene Gesicht verändert.Sie hat sich nicht versteckt. Sie hat auch nicht geschrien. Beides nicht.Wir reden über Introversion in einem extrovertierten Geschäft. Über die Rolex-Typen, die mit dem neon-orangen Auto vorfahren, und warum beide von uns davor zurückschrecken. Über ihr eigenes Perfektionsthema, das bis ins Hotelzimmer reicht. Und über den einen Satz, den sie sich von allen Seiten anhören muss, von der Social-Media-Managerin bis zur PR-Beraterin: Sag doch endlich, wer du bist.Sie kann es nicht. Noch nicht. Genau darüber reden wir.Drei Dinge, die hängen bleibenIntroversion ist kein Defekt, den man wegtrainiert. Jacqueline hat jahrelang die Rolle der Lauten gespielt. Heute steht sie dazu, dass sie nach einem Live-Event leer ist und niemanden mehr sehen will. Das Business funktioniert trotzdem. Manchmal gerade deswegen.Eine Diagnose kann befreien, statt zu zerstören. Jahrelang hat sie gehört, es sei alles nur in ihrem Kopf. Der Moment, in dem ein Arzt sagt, da ist tatsächlich etwas, war für sie keine Katastrophe. Es war eine Bestätigung der eigenen Wahrnehmung.Die größte Plattform der Branche, und trotzdem schweigt sie darüber. Jacqueline hat etwas aufgebaut, das in ihrem Markt seinesgleichen sucht. Und erzählt es niemandem von selbst. Das ist nicht Bescheidenheit. Das ist eine Geschichte, die wir live im Gespräch aufdröseln.Worüber wir sonst noch redenWarum 300 Interior Designer mit demselben Coaching-Skript am Ende alle gleich klingen. Warum Jacqueline trotzdem nicht laut wird, um sich abzuheben. Die Auswanderung nach Italien zur Hochzeit, der Umzug, und warum für sie nichts davon ein Neustart war, sondern einfach ihre eigene Timeline.Mehr zu Jacqueline: designgefluester.com_________________________________________________Dein nächster Schritt: Vom Zuhören zum Handeln.Du spürst, dass ein Podcast der richtige Hebel für dein Business ist. Aber noch fehlt das Fundament. Nicht das Mikrofon. Die Haltung.Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht. Zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet.Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit, ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht, für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/frieseneckerKeine Podcast-Folge verpassen:

Welcome to our Summer Remix series! What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.Key Takeaways:Transitioning from "Marketer" to "Peopler"Having a Proactive Career StrategyThe Importance of Leadership and "Cover"Let's Talk About Ethical Marketing and TechHow You Can Use Marketing for GoodDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The Business of Marketing Podcast: https://contentmonsta.com/podcasts/the-business-of-marketing-podcast/With the rise of the creator economy on platforms like LinkedIn, B2B brands are seeking ways to authentically leverage influencers for greater reach, impact, and tangible business results. Kate Strachnyi shares industry insights on setting realistic ROI expectations, vetting true thought leaders over surface-level creators, and embracing genuine narratives over empty metrics. The episode explores how agencies and companies can bridge the gap between impactful storytelling, accurate data, and business growth, especially amidst evolving digital measurement challenges.Connect with us:Rocio Osuna - https://www.rocioosuna.com/Kate Strachnyi - https://www.linkedin.com/in/kate-strachnyi-data/A. Lee Judge https://ALeeJudge.com============⏰ Timecodes ⏰0:00 - Setting ROI expectations with clients1:16 - The rise of LinkedIn's creator marketplace3:12 - Setting ROI for brand collaborations4:46 - Niche influencer marketing and defining success metrics6:28 - Impact of platform-driven influencer programs on agencies7:33 - Building and maintaining an exclusive creator network9:34 - Vetting influencers for brand partnerships12:13 - Who should publish on LinkedIn inside a B2B company?13:25 - When executives or customers aren't camera ready16:26 - What B2B teams get wrong about data storytelling18:22 - Presenting marketing data internally & setting honest expectations23:19 - The value of "LinkedIn lurkers" and unmeasurable impact27:17 - What companies need in place before starting influencer programs30:54 - Big vs. small companies: who's prepared for influencer marketing?31:56 - Where to find Kate Strachnyi and wrap-up

Favour Obasi-ike, MBA, MS highlights actionable steps for enhancing website trust, stresses the maturity timeline (24 months), and the importance of genuine, multi-platform engagement to foster meaningful connections and search engine rankings.The episode focuses on the must-have trust signals for SEO success in 2026: website security, authority, and credibility. Through real client examples and up-to-date frameworks (E-E-A-T), listeners learn that establishing SEO trust is a long-term investment; one that pays off in organic leads, partnerships, and international reach.

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.Virality is a byproduct, not a strategy.Edited and produced by Takt.

Did you like this episode? Dislike it?

This episode of Hustle Inspires Hustle features Alex Quin and Michelle as they break down the rapidly evolving world of artificial intelligence and how tools like ChatGPT and Claude are transforming the way businesses operate, create, and scale. The conversation dives deep into real-world applications of AI inside marketing agencies, content creation workflows, and the rise of AI agents reshaping entire industries.Together, they explore how different AI platforms serve different purposes—Claude's strength in reasoning, systems, and data analysis versus ChatGPT's power in creativity, image generation, and fast execution. They also unpack how entrepreneurs are now building automated workflows, SOPs, and even full “digital workers” using AI tools connected to CRMs, spreadsheets, and marketing systems.The episode also expands into the future of search, advertising, and SEO as AI shifts user behavior away from traditional Google searches toward conversational AI interfaces. Finally, they discuss the broader impact on jobs, emphasizing the urgency for professionals to adapt or risk falling behind in an AI-driven economy.Episode Outline:[00:00] Intro, life update, returning from hiatus, audience engagement [02:30] Why AI has become the main focus in their business and agency work [05:45] ChatGPT vs Claude overview and how each tool is being used today [09:10] Claude for reasoning, dashboards, data analysis, and system building [12:40] ChatGPT for creative work, images, and fast content generation [15:20] Building AI workflows across tools (hybrid systems and stacking platforms) [18:30] AI agents, automation, and replacing manual business processes [21:10] Real examples: CRMs, spreadsheets, emails, and marketing automation [23:00] The future of ads: intent-based search vs interest-based targeting [25:10] SEO shifts, AI search, and the decline of traditional Google traffic [26:30] The impact of AI on jobs, industries, and creative professionals [27:19] Final thoughts, urgency to adapt, and closing messageWisdom Nuggets:There Is No “Best AI Tool”: Success with AI comes from using the right tool for the right job—not choosing one platform over another. Claude and ChatGPT work best together, not in isolation.Systems Beat One-Off Prompts : The real advantage comes from building workflows, SOPs, and automated systems that run repeatedly—not just asking one-off questions.AI Agents Are the Next Workforce Layer : Businesses are quickly moving toward digital workers that handle emails, calls, data analysis, and operations with minimal human intervention.Search Behavior Is Changing Forever: Users are shifting from Google to AI chat interfaces, which will reshape SEO, PPC, and how businesses generate traffic and leads.Adaptation Is No Longer Optional: Industries are being reshaped in real time. The ability to learn and apply AI tools will determine who scales and who gets left behind.Power Quotes“Claude is better for reasoning. ChatGPT is better for creativity. The real power is using both together.” — Alex Quin“AI doesn't replace thinking—it replaces the repetition that slows you down.” — MichelleConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:How to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's YOUR time to #EdUp with Frederick W. Clark Jr., President, Bridgewater State UniversityIn this episode, President Series #490, powered by ⁠⁠⁠Ellucian⁠⁠⁠, sponsored by EdUp Leadership, the ​HigherEd PodCon​ II happening July 16 & 17, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran , Director of Content Marketing, CoursedogYOUR host is Dr. Joe SallustioHow does an institution founded 185 years ago by Horace Mann, Daniel Webster & John Quincy Adams to train teachers now produce more teachers than anyone else in Massachusetts while offering free tuition for families earning less than $125,000?Why does dedicating 10% of the entire operating budget to student financial aid, something nobody else does, eliminate the barrier of cost for any student that's middle class & below?What makes 90 credit bachelor's degrees a race to the bottom that robs students of undergraduate research, study abroad & a fourth year that no employer ever asked to eliminate?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!