Podcasts about Personal branding

Send us Fan MailThe AI demo era trained all of us to say “wow.” The proof era asks a more uncomfortable question: what changed in the business because of it? We're done counting tools, prompts, and shiny automations. We're chasing outcomes you can measure, like revenue movement, hours saved, faster customer response time, higher conversion, lower cost, and reduced risk.We walk through why AI is a mirror. If your workflow is unclear, AI will help you execute confusion at scale. If your process is strong, AI can accelerate results. That's the core shift from being an AI user to becoming an AI business builder: users ask what AI can make, builders ask what AI can change. Builders don't own outputs, they own outcomes.You'll hear a real example of conversational AI through a “concierge” style intake that responds immediately, captures the business problem, and then intentionally stops when judgment, pricing, trust, and relationship ownership matter, so a human can take over. From there, we put a simple stake in the ground: find one $10,000 problem inside your business and tie it to the economics. Lead leakage, slow proposals, late cash, repeated customer questions, and owner-only knowledge are all high-leverage starting points.We close with a practical framework you can reuse: money, work, human, proof. Pick the number you want to move, find the friction in the workflow, decide where human judgment must remain, then define proof and measure before and after. Your assignment is a 30-day proof sprint: one problem, one workflow, one number. If the metric moves, keep it and scale it. If it doesn't, kill it and learn fast. Subscribe, share this with a builder on your team, and leave a review with the one number you want to move in the next 30 days.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!

Personal branding can be one of the most powerful tools for building credibility, trust, and opportunities in business and life. This episode explores how to define what makes you unique, create a clear and consistent brand message, educate your audience through valuable content, leverage AI, and use storytelling to build meaningful connections. Discover how an authentic personal brand can help you stand out, serve others, and create lasting impact. Own your power with this Success Tip.   For more about Rod and his real estate investing journey go to www.rodkhleif.com  

À quelques jours du Mondial de l'auto 2026, Cyril Attias reçoit Cécilia Taïeb, directrice de la communication mondiale de SEAT et Cupra. Elle vient de la pharma et de l'oncologie (AstraZeneca), et a rejoint Cupra en 2021 pour transformer une marque qui n'avait alors que deux ans.Elle raconte comment Cupra s'est construite en cassant les codes du secteur automobile : photos sombres plutôt que « trois quarts » réglementaires, couleurs « earthy » (le rouge a été supprimé de la gamme), lancements sans bâche, campagnes qu'on ne reconnaît pas comme des pubs de voiture. Le lancement de la CUPRA Raval a été marqué par une série de concerts gratuits organisés simultanément dans six villes, dans le cadre de la campagne « École de la rue ».Côté influence, sa méthode est claire : environ vingt créateurs de contenu internes, une sélection qui place la passion de la marque et la crédibilité avant les followers, et l'engagement plutôt que l'audience. Elle explique pourquoi Cupra refuse les créateurs qui n'ont pas le permis de conduire.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Suivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Si pensa spesso che chi fattura centomila euro al mese abbia problemi di un altro pianeta rispetto a chi ne fa mille. Guardando i miei studenti del Mastermind ho visto ripetersi gli stessi quattro nodi a ogni livello, e ancora oggi riguardano anche me. In questa puntata te li racconto, così puoi capire in quale ti ritrovi.Vuoi lavorare con me? Parliamone da qui: https://consulenza.giuliafiorenza.com/ 

Send us Fan MailA beautiful logo might attract attention—but without a meaningful story and clear strategy, it cannot build a lasting brand.Stella Grigoryan, founder and creative director of Analogia Creative, joins Joey Pinz to explain why branding must come before design and marketing. Raised in an Armenian family of artists, Stella learned to of Analogia Creative, joins Joey Pinz to explain why branding must notice the details others overlook. Her path took her from linguistics and journalism to ten years of visual storytelling at Voice of America, entrepreneurship in hospitality, and ultimately strategic branding.Stella explains why businesses often waste money promoting themselves before defining what they represent. She also explores how founders can uncover their real story, why customers may perceive a company differently than its owner does, and how emotion makes a brand memorable.The conversation moves beyond business into Stella's natural optimism, Armenian hospitality, motherhood, intuition, meaningful relationships, and her belief that discipline sometimes means remaining quiet—even when you believe you are right.Top Three Highlights

Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand .    Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands .   We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients . Key Takeaways Identity Drives Action: How you view yourself directly dictates the risks you take and the actions you pursue in your business . True Belonging Requires Authenticity: Hiding unique parts of your background or personality to "fit in" deprives you of genuine connection; those exact traits might be what draw your ideal clients in . Navigating Multi-Cultural Branding: Building an international brand requires finding a common communication language while providing helpful context for cultural nuances and colloquialisms . Embracing Career Identity Shifts: Transitioning between sectors (like moving from non-profit work to entrepreneurship) requires intentional mindset shifts to value your time and price your services confidently . Visibility Creates Evidence for Others: Showing up authentically provides crucial representation and evidence to others that success is possible for people with similar backgrounds . Episode Highlights 00:58 - Dominique's journey: moving internationally four times, raising three boys, and co-founding The Werks. 07:22 - Navigating the identity and mindset shifts required when transitioning from the non-profit sector to commercial business . 20:56 - Why hiding parts of your identity to fit in prevents true belonging and connection . 26:55 - Managing visibility, setting personal boundaries online, and navigating the risks of public exposure. 36:25 - The practical challenges and rewards of building an international brand across languages and cultural communication styles . About the Guest Dominique van Werkhoven is a copywriter and co-founder of The Werks, a studio she runs with her husband offering website development and copywriting for small businesses and freelancers . Website: thewerks.nl Instagram: @thewerks.nl I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Martijn is net terug uit Las Vegas, waar hij een tweedaagse marketing- en AI-workshop bijwoonde bij Acquisition.com, het bedrijf van Alex Hormozi. Welke nieuwe inzichten heeft hij daar opgedaan? Ze bespreken de veranderingen die het team van Hormozi ziet in marketing, de enorme hoeveelheid kwalitatieve content die ze maken en de vraag hoeveel bereik je eigenlijk nodig hebt. Ook gaat het over personal branding, de groeiproblemen van bedrijven in verschillende fases en de groeiambities van Plug&Pay. Je ontdekt: ✅ De drie radicale veranderingen in online marketing (en hoe jij daar nu al op in kan spelen) ✅ Hoe je zonder groot bereik een succesvolle contentstrategie kunt voeren ✅ Hoe het team van Hormozi aan 1000 posts per persoon per week komt ✅ Waarom een sterk personal brand zo belangrijk is, én hoe je dat bereikt ✅ Hoe je verschillende doelgroepen aanspreekt zonder meer content te hoeven maken ✅ Waarom meer posten niet automatisch de slimste groeistrategie is (en wat je in plaats daarvan wél wilt doen) Hoofdstukken 00:00 Martijn is terug van Hormozi 06:23 De inzichten achter marketing en AI 08:17 Drie radicale veranderingen in marketing 09:05 Van social media naar interest media 10:07 Een contentmachine bouwen met AI 15:18 Hoe blijf je dicht bij jezelf? 16:03 Veel views, maar wat levert het op? 18:06 Content repurposing 19:33 Dit element van je business is onmisbaar 21:56 De groeiproblemen bij verschillende omzetniveaus 25:03 Een personal brand tegenover een bedrijfsmerk 28:21 Groot worden in een kleine vijver 29:18 Hormozi's advies over internationaal groeien

On ne soigne pas une organisation défaillante avec des smoothies ou avec une session padel en équipe !Aujourd'hui, on parle de la qualité de vie au travail, la vraie.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

What if the reason you're not getting the opportunities you know you're capable of isn't because you're being overlooked—but because you're underexposed?In Part 3 of the Icon Series, Allison Walsh breaks down the “visibility gap”: the space between what you're capable of and what other people actually know to call you for.For many high-achieving women, expertise isn't the problem. You've built the experience. You've created results. You've developed ideas worth sharing. But your message, visibility, and platform may not have caught up to the woman you've become.In this episode, Allison shares how to close the clarity, evidence, repetition, invitation, and identity gaps that can keep brilliant women from becoming known for their expertise. She also shares her own story of how years of visible contribution created an unexpected career opportunity—and why visibility isn't vanity when it gives meaningful work somewhere further to travel.You'll learn how to:• Decide what you want to be known for• Develop a clear point of view around your expertise• Build and communicate proof of your authority• Use repetition to build reputation equity• Create a platform strategy without being everywhere• Make clearer invitations for people to hire, refer, invite, or work with you• Stop confusing being new to visibility with being new to your expertiseYou don't need to become louder everywhere. You need to become clearer and more intentional in the right places.Because visibility without positioning creates attention. Visibility plus positioning creates opportunity. About the ICON SeriesICON stands for Intention, Create, Own, Next—a series about intentionally creating your next incredible chapter.This episode is Part Two, focused on CREATE and the process of turning your experience, expertise, and lessons into something that creates value, impact, and opportunity.In the next episode, Allison will explore what it means to OWN your value and close the visibility gap between what you're capable of and what the world knows to call you for. Continue Your JourneyIf you're ready to intentionally create your next incredible chapter, Allison invites you to join the ICONIC Impact Summit on November 5 in Winter Park.And if you're looking for strategic support to turn your expertise, story, and vision into a recognizable platform and business, explore the She Believed She Could™ Collective, where the work centers around mindset, messaging, marketing, monetization, and momentum. This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Join Us at Iconic ImpactReady to create your next incredible chapter?The She Believed She Could™ ICONIC IMPACT takes place November 5, 2026, at The Center for Health and Wellbeing in Winter Park, Florida, bringing together ambitious, accomplished women for meaningful conversations around leadership, visibility, business growth, wellbeing, purpose, and impact. The experience continues November 6 with the exclusive VIP Impact Lab at Hi Hello Labs.

The Hard Truth About Becoming a Creative DirectorMost creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb in your design career, the less your job is about design, and that catches a lot of talented people off guard.In this episode, I talk about what the creative director role really involves. I cover why great design skills stop being enough at a certain point and what you need to build to keep moving up. I draw on 40 years as a creative executive and a lot of coaching conversations with designers and art directors stuck at that exact ceiling.In this episode, you'll learn:What creative directors actually spend their days doingWhy your value shifts from execution to leadership, strategy, and business fluencyThe "Up or Out" reality and how ageism plays into creative careersWhy most promotions happen before you get the titleHow visibility and perceived leadership shape who gets promotedWhy frustrating corporate jobs can be "getting paid for your education"Why leadership skills carry across industries and creative execution skills often don'tHow AI is pushing creative value toward judgment, strategy, and tasteKey takeaway: The path to creative director is bigger than becoming a better designer. You need to lead people, work your way through organizations, and build trust at higher levels. That's the real job.If this episode helped you, please follow the show and leave a rating or review. It helps other creative professionals find Brand Design Masters.#CreativeDirector #DesignCareer #CreativeLeadership #GraphicDesign #ArtDirector #BrandDesignMasters____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

What makes people remember a local business?It's not just a great product, a polished Instagram feed, or the perfect logo. It's the story—and the person behind it.On this episode of The Running Wine Mom, Samantha Cieslinski sits down with Danielle Gannon, the storyteller and entrepreneur behind Local Spotlight with Danielle and DG Media Relations, to talk about what it really takes to make a business—and the people behind it—feel seen.Danielle's career didn't follow a straight line. After spending more than a decade co-owning a natural food market, she discovered how much she loved meeting local business owners, visiting their spaces, and sharing their stories. When the world shut down in 2020, she took Local Spotlight on the road, highlighting businesses that needed visibility and community support. What began as a passion project eventually evolved into PR, marketing, branding, social media, event planning, and DG Media Relations. But this conversation goes far beyond marketing.Samantha and Danielle talk about why relationships still matter in an increasingly digital world, and why Danielle believes face-to-face connection can create something that a perfectly curated online presence simply can't replicate.They also get into the pressure so many women and entrepreneurs put on themselves to do everything. Danielle shares why knowing your strengths—and paying someone else to handle the things outside those strengths—can be one of the smartest decisions you make in business and life. The same lesson applies to motherhood: sometimes outsourcing the groceries, cleaning, or another task is exactly what creates room for what matters most. And in a world increasingly filled with AI-generated content? Danielle believes authenticity becomes even more valuable. She and Samantha discuss using AI as a tool without allowing efficiency to replace creativity, personality, and real human connection. Magic-episode-01 (4)In this episode:How Local Spotlight with Danielle beganDanielle's transition from business owner to media and PR entrepreneurWhy every local business has a story worth tellingThe biggest storytelling mistake small business owners makeHow to identify what makes your brand differentWhy business owners shouldn't try to do everything themselvesMotherhood, entrepreneurship, and learning to outsourceWhy in-person connection still mattersReinventing yourself and trusting your gutTaking action before you feel completely readyAI, authenticity, and the future of contentPreventing burnout when you're always “on”Why Danielle believes Bucks County is such a special place for entrepreneursHer advice for women afraid to pursue an ideaDanielle's approach to storytelling comes down to something beautifully simple: people want to be heard and recognized. Every business has a unique story, and finding the right way to tell it can help attract the people it was meant to reach. And for the woman who has been sitting on an idea because she's afraid to begin? Danielle's message is to go for it. You won't know where an idea can take you unless you're willing to start. Connect with Danielle:Instagram: @localspotlightwithdanielleConnect with Samantha:Instagram: @therunningwinemom_Subscribe to The Running Wine Mom wherever you listen to podcasts, and share this episode with a woman, entrepreneur, or small business owner who needs a reminder that their story deserves to be seen.

#CollaborationCommercialeQuand je me suis lancée, j'avais 10 jobs en même temps !0 client au départ. J'ai tout trouvé via mon réseau perso.Trouver des clients, tout le monde t'explique comment faire.Mais il y a un truc que personne ne t'explique quand tu lances ta boîte.Te faire payer. Et gérer l'administratif.Dans cet épisode de Marketing Square, je vous raconte tout en 3 actes.

Send us Fan MailExcellence can win applause and still lose the opportunity. That's the tension we dig into with Jerome “Hutch” Hutchinson, founder and CEO of ICABA World Network and the visionary behind Black Professionals Month. We're unpacking a simple but uncomfortable reality for high-achieving professionals and entrepreneurs: your work has to be understood, trusted, and connected to the right people before it turns into access, deals, leadership roles, and long-term wealth.We talk through the strategy behind Black Professionals Month and why it exists as more than recognition. Hutch shares the three forces that shaped the platform: the need for deeper collaboration among Black professionals, the reality of a truly global marketplace powered by technology, and the requirement to build at scale. From there, we get concrete about what “relationship capital” looks like in real life, how personal branding supports business development, and why the best networks create value year-round, not just at a single event.You'll also hear how BPM Honors spotlights Global Black Luminaries in a way that compounds impact, including a Global Black Excellence Journal designed to preserve stories, insights, and practical lessons. We break down what meaningful corporate partnership should be, how leadership and wealth creation show up across the 31-day programming, and what it will take to build a bigger economic engine for the next generation.If you care about networking that actually leads to opportunity, Black excellence, leadership development, and wealth-building strategy, hit play, subscribe, share this with a friend, and leave a review with your biggest takeaway.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!

Send us Fan MailLara Acosta breaks down AI, LinkedIn, personal branding, audience growth, content strategy, entrepreneurship, social media marketing, distribution, creator economy, and AI tools in this conversation on the future of building an online brand. We explore why LinkedIn is becoming one of the most valuable platforms for founders, how AI is changing content creation, and why distribution may be a stronger business moat than the product itself.Lara explains why trying to be completely “authentic” can actually hurt audience growth, how she approaches LinkedIn content differently from Instagram and X, and why personal branding can attract customers, opportunities, and exceptional talent. She also shares the strategy behind a LinkedIn post that generated $60,000, her transition from solopreneur to building a team, and where human creativity still beats AI.The conversation also gets into founder burnout, tinnitus, ADHD medication, health, and the cost of staying constantly “locked in.”Subscribe to The Alchemist's Library for more conversations on business, health, psychology, culture, and self-mastery.#PersonalBranding #LinkedIn #ArtificialIntelligenceTIMESTAMPS00:00 – Why New York City Feels Overrated02:15 – How AI Is Changing LinkedIn Content04:13 – Why Distribution Is the New Business Moat08:22 – Why More Men Grow on LinkedIn09:57 – The Problem With Authentic Personal Branding17:18 – What Lara Learned From Iman Gadzhi18:55 – How Lara Found an Exceptional CEO20:47 – Why Personal Branding Helps You Hire Talent22:16 – The Business Lesson Lara Learned About Money27:05 – Best Social Media Platforms for Audience Growth32:58 – How Often Should You Post on LinkedIn?34:46 – Why LinkedIn Content Needs YouTube-Style Packaging36:26 – The Problem With AI-Generated LinkedIn Content38:23 – How LinkedIn Lead Magnets Make Money39:27 – How One LinkedIn Post Generated $60,00040:24 – Going From Solopreneur to Building a Team43:53 – Where Human Talent Still Beats AI45:37 – Founder Stress, Tinnitus and the Need for Rest48:22 – Lara's Experience With ADHD Medication49:21 – Sleep, Anxiety, Supplements and Gut HealthConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

**The Campaign Room** is where creative direction happens in real time. This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process. Each episode is a working session. You'll hear how Ramona: - Spots the leverage others miss - Turns raw ideas into cultural moments - Connects identity, strategy and expression into one coherent direction - Builds campaigns that don't need convincing - they *command* This is creative direction as it actually looks when it's done with conviction. If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) --- **

Wie wird aus zwei gelaufenen Kilometern eine der sichtbarsten Sport-Communities Oberösterreichs? Jennifer Burs hat mit HOWWASYOURDAY genau das geschafft. Was als Inspiration bei einem Run Club in Los Angeles begann, entwickelte sich in Linz zu einer Community, die weit mehr verbindet als Sport. Mit ihrer Erfahrung in Social Media, Community Building und Markenaufbau zeigt sie, warum echte Begegnungen heute wertvoller sind denn je. Darüber spricht sie mit Podcast Host Johannes Pracher: Wie wird aus einer spontanen Idee eine Community mit Tausenden Mitgliedern? Warum funktionieren Run Clubs heute besser als klassisches Networking? Wie lassen sich Community-Projekte erfolgreich monetarisieren? Welche Rolle spielen Authentizität, Markenpartnerschaften und Personal Branding? Eine GLAUBANDICH PODCAST EPISODE über Unternehmertum, Community-Aufbau und die Kraft, Ideen einfach umzusetzen. Mehr zu HOWWASYOURDAY: https://howwasyourdayclub.com/

On today's episode, cohosts Yasmin Gagne and Josh Christensen talk to Fast Company staff writer Grace Snelling about what it means to have a personal brand today and why it matters. She talks with the founder and CEO of Vuori, Joe Kudla, about the brand's fabric-first approach, the new direction of the brand, and partnerships with names like Jack Draper and Tom Holland. To check out Grace's reporting, go to: fastcompany.com/91582246/personal-brand-special-report-207-insights-ideas-grow-brand-career#Choose-your-AI-comfort-level  For more of the latest business and innovation news, go to fastcompany.com/news

"Companies want to know the real person, the human behind those applications." AI, technological innovation, and economic change are transforming the workplace—and creating new challenges and opportunities for professionals at every stage of their careers. So, what skills will be most valuable? Where are the growth opportunities? And how can you stay competitive in an evolving job market? In this special episode of Inside the GMAT, GMAC Deputy Editor Matt Kefford speaks with Sadia Cuthbert, Head of Cambridge Judge Careers at Cambridge Judge Business School, and Marcel Kalis, Director of the Career Development Center at ESMT Berlin, during the GMAC Virtual MBA + Master's Tour Europe. Together, they explore the trends shaping the future of work, including the impact of AI on hiring and established career paths, changes in the global job market, and the growing importance of skills like curiosity, communication, adaptability, and relationship-building. They also discuss where new opportunities may emerge, what candidates should understand about recruiting in Europe, and how business school students can make the most of career services, internships, company connections, and other experiences beyond the classroom. Plus, Sadia and Marcel share practical advice you can put into action now as you prepare for whatever comes next in your career. This special episode is brought to you by Cambridge Judge Business School and ESMT Berlin. About Our Guests: Sadia Cuthbert is Director of Careers at Cambridge Judge Business School, where she leads a dedicated team delivering a comprehensive programme of career development, skills training, and recruitment opportunities for experienced postgraduate students across the MBA, Executive MBA, and MFin programmes. Sadia began her career as an impact consultant working across South Asia, Mexico, and the Philippines, before transitioning into equity markets research at Bear Stearns and subsequently into equity sales. She spent 12 years in the City, London as an equity stockbroker specialising in emerging markets, at HSBC and Merrill Lynch. Deeply passionate about economics, development, and finance, Sadia brings a rare combination of frontline commercial experience and a genuine commitment to social impact to her work at Cambridge Judge. She is an active mentor and former board member of the Centre for Global Equality, an organisation focused on inclusive innovation. Sadia holds a Masters in Econometrics and Mathematical Economics from the London School of Economics and an undergraduate degree in Economics and Mathematics from the University of Sussex. Marcel Kalis is Director of the Career Development Center at ESMT Berlin, where he has led career services since 2006. He built the function from the ground up and designs and maintains career-development programming for Full-time, Part-time, Global Online, MSc, and Executive MBA students. His work spans career coaching, job-search strategy, skills-development teaching, and the selection of speakers, lecturers, and coaches. Marcel develops networking opportunities that connect students with corporate partners through workshops, company visits, and events, while building relationships with ESMT founding companies, startups, NGOs, and other external partners. Matt Kefford is Deputy Editor for GMAC.com, responsible for writing, editing, and producing multimedia content as well as driving content strategy for the website. A business education journalist for 5+ years, he regularly features as a judge on education industry awards and speaks at industry events. Previously, Matt has written and produced content for national news organizations including The Sunday Times, i News, and Sky News, as well as a number of regional titles. Matt has a B.A. in History from the University of Leeds and an M.A. in Journalism from the University of Sheffield. He is also a gold standard accredited journalist with the National Council for the Training of Journalists. Helpful Resources: Cambridge Judge Business School: https://www.jbs.cam.ac.uk/ ESMT Berlin: https://esmt.berlin/ GMAC Tours: https://www.mba.com/connect-with-schools/gmac-tours Key Takeaways: AI, technological innovation, and economic change are reshaping careers. Candidates need to be prepared for established roles and industries to evolve rather than assuming traditional career paths will remain unchanged. Growth often follows change. Areas including technology, energy, health, mobility, cybersecurity, and emerging businesses may create new opportunities as organizations respond to new challenges. Human skills remain critical. Curiosity, communication, adaptability, problem-solving, and the ability to connect with people can help candidates stand out in an increasingly AI-enabled hiring environment. Staying competitive requires being proactive. Networking, learning about industries firsthand, exploring unfamiliar companies, and building relationships can be as important as submitting applications. Business school is more than the classroom. Internships, company visits, experiential projects, exchanges, career services, and peer networks can help students develop the skills and exposure they need to navigate what comes next. Chapters: 01:14 Overview of the GMAC Virtual MBA and Masters Tour 03:17 Key Factors Shaping the Business World Today 05:29 Major Trends and Developments in the Changing World 08:09 Current Job Market and Opportunities 10:11 Challenges and Misconceptions in the Job Market 12:09 The Role of Networking and Personal Branding 18:15 Future Industry Sectors and Long-Term Opportunities 19:14 Predictions for the Next 5 to 10 Years 23:39 Practical Steps to Enhance Career Prospects 28:44 Final Advice for Building a Future-Ready Career

In this special FDE+ virtual session, host Kortney Harmon is joined by Clark Willcox, Founder of Digital Recruiter, to explore how recruiters can use LinkedIn, AI, and automation without losing the authenticity that builds trust and drives revenue.Clark explains why generic AI-generated content can damage a recruiter's credibility, why meaningful conversations matter more than likes, and how a targeted LinkedIn strategy can create a consistent business development pipeline. He also shares practical ways to strengthen your profile, reach the right prospects, create content that connects, and use your recruiting technology to support more intentional outreach.Key takeaways include:Building a LinkedIn profile that attracts ideal clientsCreating content that generates conversations instead of vanity metricsUsing AI without sacrificing your voice or authenticityCombining targeted outreach with consistent thought leadershipUsing your recruiting CRM to turn relationships into pipeline opportunitiesLearn how to build a stronger recruiter brand and use AI, automation, and LinkedIn with greater intention._____Follow Clark Willcox on LinkedIn: LinkedIn | ClarkLearn more about Digital RecruiterFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

Est-ce que je vais réussir à tenir sur la durée si je m'expose sur les réseaux ? Ce qui me fait le plus peur aujourd'hui va-t-il vraiment se produire, et si ça arrive, est-ce que ma vie privée va en pâtir ? Comment être sûre de bien m'entourer quand je deviens visible ?Dans cet épisode, je reviens sur les 3 choses que j'aurais aimé savoir avant de me lancer sur les réseaux sociaux. Dix ans après mes débuts, avec le recul de l'expérience, je te partage ce que personne ne m'avait dit à l'époque, et qui aurait changé la façon dont j'ai vécu les choses parfois !Écoute cet épisode pour :1️⃣ Comprendre pourquoi ton rapport à l'exposition évolue avec l'expérience, et pourquoi ce qui te terrifie au début est imaginaire2️⃣ Découvrir pourquoi il n'existe pas une bonne façon de gérer la visibilité, chaque personal brand, chaque cible et chaque niveau d'adhésion demandant sa propre approche3️⃣ Apprendre à avoir un socle dans la vraie vie qui t'aide à gérer l'exposition !

What makes some author brands instantly recognizable while others disappear into the crowd?And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky?This week's guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of experience in branding, packaging, and publishing, Theresa knows what makes a visual identity work and what quietly undermines it.In this episode, we explore what authors often misunderstand about branding, including the difference between branding a book and branding yourself as an author or business owner.Theresa also shares how color, logos, typography, imagery, and consistency shape the way readers perceive you before they ever read a word.If you've ever wondered whether your branding truly reflects who you are, whether it's time for a refresh, or why your current look isn't creating the recognition you hoped for, this conversation will give you plenty to think about.What We Explore...Are you branding your book or building a brand around you?What makes an author brand recognizable and memorable?Could trying too hard to stand out actually weaken your brand?What are your colors, logo, and visuals communicating before you speak?Why does consistency matter more than constantly reinventing your look?How do you know when your brand needs a refresh?Could something as personal as your signature become part of your brand?This episode will help you look at your author brand with fresh eyes and ask an important question.Does your brand make it easier for people to recognize, remember, and trust you?  Tune in now to find out.***********************************************Here's how to connect with Theresa:Download your gift: Creative CorrectionsWebsite: Wilmot DesignsSocial Media Links:LinkedIn  |  Instagram  |  FaceBook*************************************************************************What Should I Do When Book Marketing Feels Overwhelming?You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.*************************************************************************

Stephen Bienko's story starts on the field. A three-sport high school star, he went on to play football at the Air Force Academy and compete as a decathlete at Villanova University — where he held the school record in the discus. After college, he became a New Jersey State Trooper before pivoting into entrepreneurship, building and scaling multiple businesses across franchising, marketing, and sports performance.Today, Stephen is the co-founder and CEO of The 42U — a student-athlete development and personal branding company dedicated to helping young athletes build an identity and a brand that carries them well beyond their playing days. His work bridges the worlds of sports, business, and personal development in a way that speaks directly to athletes, parents, and coaches navigating the transition from sport to life.In this episode, Stephen draws from his own journey — athlete, trooper, entrepreneur, coach — to explore what young athletes need to understand about building an identity beyond their sport, navigating the evolving landscape of NIL and college athletics, and what it takes to successfully transition from player to person.LinkedIn: linkedin.com/in/stephenbienkoWebsite: the42u.comInstagram: @bienkostephenTwitter/X: @StephenBienkoSubscribe at hernanchousa.com

Diese Episode zeigt, wie aus einem klassischen Handelsvertreter durch Podcast, LinkedIn und konsequente Sichtbarkeit eine starke persönliche Marke entstehen kann. Die zentrale Aussage ist: Personal Branding funktioniert nicht neben dem Vertrieb, sondern kann Vertrauen schaffen, Beziehungen vertiefen und das Kerngeschäft unmittelbar unterstützen. Gérard Alsdorf ist seit 2002 selbstständiger Handelsvertreter in der Küchenbranche. Er vertritt Hacker Küchen sowie Wagner & Schöner und betreut ein Verkaufsgebiet in Bayern von München bis zum Bodensee und Richtung Garmisch. Zusätzlich ist er mit dem Podcast „Küchenliebe“ sichtbar geworden, gibt sein LinkedIn-Wissen in Workshops weiter und beschäftigt sich intensiv mit praktischen KI-Anwendungen im Vertriebsalltag. Ein konkreter LinkedIn-Link wird im Transkript nicht genannt.

What if you don't need another idea—you just need to look again at what you already know?In Part Two of the ICON Series, Allison Walsh dives into CREATE and explores how the experiences you've already lived can become the foundation for your next chapter, your personal brand, and the impact you want to make. Creation doesn't always start with a blank page. Sometimes, it starts by looking back at what you've survived, solved, learned, built, and repeated.Allison shares her own story of how personal experience became advocacy, relationships, career opportunities, and eventually a larger body of work. She also explores “expertise blindness”—the tendency to overlook what you know because it feels so natural to you—and explains why the things you make look easy may actually be valuable expertise to someone else.You'll learn how to identify the turning points that shaped you, recognize the problems you solve naturally, articulate the convictions that guide your work, and turn your lessons into frameworks that can become content, workshops, offers, talks, books, or other opportunities. Allison also shares the importance of sharing personal stories from a place of wisdom rather than an open wound—and how to make your experience useful without feeling like you have to put your entire life online.At the heart of this episode is a simple idea: your experience has value when you extract the wisdom, articulate the lesson, and use it in service of someone else. You may not need to create something completely new. You may need to recognize the value that has been there all along—and give it somewhere to travel.In This Episode, Allison Explores:Why your next opportunity may already be hidden inside your experienceWhat “expertise blindness” is and why accomplished women often undervalue what they knowHow to identify the lessons hidden inside your biggest turning pointsWhy the event is the story, but the lesson is the intellectual propertyHow the problems you solve repeatedly can reveal your unique expertiseWhy what feels easy or ordinary to you may be extraordinary to someone elseHow to turn your experience into thought leadershipWhy your convictions are an important part of building a recognizable voiceHow to turn what you know into a framework, methodology, workshop, keynote, book, or offerWhy your expertise needs somewhere to travelHow sharing your ideas can create opportunities you never could have plannedWhy you don't owe the internet your pain or your entire storyHow to know whether you're sharing from wisdom or from an open woundWhy your story becomes powerful when you can turn its meaning into something useful for someone else The Experience InventoryIf you're wondering what you could create from everything you've already lived and learned, Allison challenges you to look for the thread.TURNING POINT — What experience changed the direction of your life or career?WHAT YOU LEARNED — What did you have to figure out, develop, or understand because of it?WHO IT COULD HELP — Who could benefit from what you now know?MAKE IT USEFUL — How could you turn that lesson into a post, framework, conversation, workshop, offer, or resource?You don't need to build the entire business in one sitting. Start by looking for the thread—the idea, problem, or transformation that keeps showing up across different chapters of your life. Your Challenge This WeekCreate your own Experience Inventory.Think about the moments that changed you, challenged you, stretched you, or taught you something you now know how to do differently. Then ask yourself:What did I learn?Who could this lesson help?How could I make it useful?You may not need another idea.You may need to look again at the life you've already lived. About the ICON SeriesICON stands for Intention, Create, Own, Next—a series about intentionally creating your next incredible chapter.This episode is Part Two, focused on CREATE and the process of turning your experience, expertise, and lessons into something that creates value, impact, and opportunity.In the next episode, Allison will explore what it means to OWN your value and close the visibility gap between what you're capable of and what the world knows to call you for. Continue Your JourneyIf you're ready to intentionally create your next incredible chapter, Allison invites you to join the ICONIC Impact Summit on November 5 in Winter Park.And if you're looking for strategic support to turn your expertise, story, and vision into a recognizable platform and business, explore the She Believed She Could™ Collective, where the work centers around mindset, messaging, marketing, monetization, and momentum.This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Join Us at Iconic ImpactReady to create your next incredible chapter?The She Believed She Could™ ICONIC IMPACT takes place November 5, 2026, at The Center for Health and Wellbeing in Winter Park, Florida, bringing together ambitious, accomplished women for meaningful conversations around leadership, visibility, business growth, wellbeing, purpose, and impact. The experience continues November 6 with the exclusive VIP Impact Lab at Hi Hello Labs.

Your personal brand isn't your logo or your color palette -- it's your truest values, your natural energy, and your core message. I don't have a logo and I've never nailed down brand colors, and I still have all the clients I need. Get clear on what makes you different from everyone else copying the same playbook, and let the outer stuff take care of itself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Nathan Schiess spent years doing real estate deals without making much noise about them. Then he liquidated his portfolio after a divorce and realized how little public history he had built around all that experience. That changed his view of personal branding. Nathan now sees a personal brand as much more than professional photos, logos, and social media posts. He believes the real value comes from building a sphere of influence and becoming a hub that connects people. Nathan explains how starting the Idaho Real Estate Investors Association helped him build relationships inside the investment community. He also shares why groups do not always need to be directly about real estate. A golf league, social group, date night, or whiskey and wine society can also create real relationships with the people an investor wants to know. Nathan also breaks down how he approaches a personal brand. He starts with the goal, identifies the ideal client profile, looks at that person's problems and concerns, and then creates content that helps build familiarity and trust. Key topics and takeaways: Why Nathan originally avoided talking publicly about his investing What liquidating his portfolio taught him about reputation Why a logo and professional photos are only the frosting How a REIA can grow your sphere of influence Why your personal brand should be built around your ideal client profile How personal interests such as pickleball can belong in business content Why Nathan recommends combining personal and professional content How social groups can help an investor become the center of gravity in a community Guest information: Nathan Schiess is an active real estate investor and the founder of the Idaho Real Estate Investors Association. He also helps investors and agents build personal brands, REIAs, masterminds, and other groups that connect them with their communities. Website: repersonalBranding.com Call to action: To learn more about Nathan and his personal branding work, visit repersonalBranding.com.

Building a Personal Brand Won't Fix EverythingThere's a dangerous idea floating around right now: that you can just "build a personal brand" and skip the hard part of actually becoming good at what you do. In this episode, I push back on that.I spent over 20 years inside global branding agencies and corporations before I ever picked up a microphone or camera. I talk about what that path taught me, the good and the bad, including getting laid off three separate times and learning firsthand that corporate loyalty only goes one way.I also get into why personal branding only works once you've actually got something worth amplifying. It's not a shortcut around expertise. It's a way to make expertise visible. And in a market where AI is commoditizing production and job boards are basically broken, visibility matters more than it used to, but it can't replace the real thing.If you're trying to figure out whether to go traditional or go independent, or how to think about building your reputation while you're still earning your stripes, this one's for you.In this episode:Why the traditional career path still matters, and why I'd tell young creatives to spend real time inside organizations firstWhat getting laid off three times taught me about corporate "stability"The real relationship between expertise and personal branding, and why one without the other falls apartWhy I believe every creative professional should be building two careers at onceIf this episode hits home, subscribe to Brand Design Masters so you don't miss what's next.____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to Digital Learning Today. In this episode, Jeff Bradbury explores the strategic systems that shape the future of education, focusing on Instructional Coaching, Artificial Intelligence, Professional Learning, and the latest Educational Technology Trends. In this episode, Dr. Carrie Stubbs discusses the critical importance of early childhood education, the impact of AI on learning, and how educators can leverage technology to support student development from the earliest years. She emphasizes the need for intentionality in tech use and shares practical insights for teachers and coaches. Become a High-Impact Leader: This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards." Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage. Purchase your copy of “Impact Standards” on Amazon today! In This Episode … The importance of the first five years in brain developmentImpact of screen time on young childrenAI's role in personalized learning and literacyThe concept of the 'baton pass' in education transitionsStrategies for supporting foundational skills in early learnersThe role of instructional coaches in AI integrationPersonal branding for educators and teachersResources for understanding AI in education Chapters: 00:00 Introduction to the Episode and Guest02:17 The Shift in Early Childhood Needs: The “Wild West”04:05 Foundational Skills and the Impact of Screen Time06:54 Common Misconceptions About Early Childhood Development08:52 The “Baton Pass” in Early Education Transitions11:11 Resources and Support for Early Childhood Education12:22 AI's Role in Education and Future Opportunities15:14 Using AI for Literacy and Research Skills19:45 Supporting Literacy Development with AI21:10 The Future of Student Skills in an AI World22:33 The Role of Instructional Coaches in AI Integration26:47 Personal Branding and Educator Creative Outlets30:12 Closing Remarks and Where to Find More Information About our Guest: Dr. Kari Stubbs Dr. Kari Stubbs is a PhD educator and edtech executive who has spent her career at the intersection of technology, learning, and child development. A former ISTE board member, she has worked alongside school districts across the country helping them think carefully about where and how technology serves students best. In her current work she sits with early childhood directors who describe a kindergarten readiness crisis unlike anything they have seen before. Children arriving without the foundational skills that make learning possible. She believes the edtech conversation is asking the right questions about technology after children arrive in school buildings. Her work asks what happened in the five years before they got there. The First Five: Before Screens is her free weekly newsletter and forthcoming book built around brain based parenting strategies for the first five years of a child's life. It sits at the intersection of neuroscience, intentional parenting, and the urgent question of how we raise children who are genuinely ready to learn, connect, and thrive in a world shaped by AI. She spent fourteen years at BrainPOP, whose mission to ignite curiosity about the world within and around young learners deeply informed her thinking about how digital tools can support rather than replace the human interactions that build developing brains. Links of Interest Website:https://substack.com/@drkaristubbs Let's Work Together Contact Me Today:https://www.teachercast.net/contact Follow on Social Media LinkedIn:https://www.teachercast.net/linkedinTwitter/X:https://www.teachercast.net/twitterBlueSky:https://bsky.app/profile/jeffreybradbury.bsky.socialYouTube:http://teachercast.net/youtube Subscribe to This Podcast Apple Podcasts:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310Spotify:https://open.spotify.com/show/0n6S0WcyzQ1rpKWJ8iZPLJ?si=a1227a7c5e0b48e4 Check Out Additional TeacherCast Programming Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828 Book Jeff for your Next Event Jeff Bradbury (ISTE “20 to Watch” Award Winner and ISTE Certified Educator) is available for keynote speaking, workshop facilitation, and live event broadcasting. With expertise in educational technology and professional development, Jeff brings engaging content and practical strategies to conferences and professional learning events. Visit Jeff's Website:https://jeffreybradbury.comContact Jeff Directly:https://jeffreybradbury.com/contact/ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Vous vous sentez inutile en réunion ? Pendant des années, la personne qui regrettait de ne pas avoir parlé à la fin d'une réunion, c'était moi.Mais à force d'être invisible, on devient incapable. Alors j'ai voulu devenir la personne la plus intéressante de la pièce, même en visio. Et être captivant, ça s'apprend.10 techniques non-documentées, accessibles à tous, pour devenir la personne que tout le monde remarque. Prise de parole, présence, charisme, confiance en soi : une marque personnelle se joue aussi en réunion.Dans cet épisode :• Le regard : l'exercice qui m'a mise en PLS, et un réglage d'écran à faire• Ce que je fais dans les minutes avant un call• Un réflexe qui s'entend dans la voix, même au téléphone• Ce qui se joue avant le début du call• La phrase d'ouverture qui installe le boss du meeting• Mon défaut en réunion, et l'outil qui me le montre• Comment récupérer l'attention de 10 personnes sans dire un mot• Ce qui rend une voix captivante• Le décor qui fait « boomer », et quoi montrer à la place• Mon conseil préféré : un endroit du call sous-exploité• La ressource mise en place chez Agence Personnelle, utile même en solo+ Déléguer sa stratégie de contenu à Agence Personnelle : https://go.carolinemignaux.com/agencePASSE À L'ACTION◉ Rejoins ma communauté privée d'entrepreneurs : https://www.carolinemignaux.com/communaute◉ Créer ton tunnel de vente personnel : https://go.carolinemignaux.com/personalfunnel◉ Délèguer ta stratégie de contenu en 3H/mois : https://go.carolinemignaux.com/agence◉ Lancer ta marque personnelle (mon système complet) : https://www.carolinemignaux.com/bundleRécap à emporter (les 10 techniques à l'écrit)

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn't always speak for itself. For communication strategist and author of Message Machine: How Communications Will Make You An Unstoppable Founder, Oliver Aust, getting your ideas noticed requires “message-market fit,” finding the right words and stories to make people understand why what you offer matters. In this episode of Think Fast, Talk Smart, Aust joins Matt Abrahams to discuss how to craft messages that resonate and stand out. From focusing on outcomes instead of products to building a personal brand and using storytelling to make sense of change, Aust shares practical strategies for communicating your value with greater clarity and impact.Takeaways:Make people care about the outcome, not the product. Strong messaging focuses less on what you do and more on the value you create, helping your audience see and feel what's possible.Good work still needs to be communicated. Building visibility isn't just self-promotion. Clearly sharing your value, defining who you're for, and developing a distinctive message can help the right people find you.Activity:Show the picture. Choose one product, service, or idea you regularly describe. Instead of explaining what it does, describe the outcome your audience wants to experience. Make that outcome the centerpiece of your message.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Oliver AustOliver's Books: Message Machine / UnignorableEp.82 It's Not About You: Why Effective Communicators Put Others F… Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn Chapters:(00:00) - Introduction (01:00) - Message-Market Fit (04:03) - Becoming Unignorable (05:21) - Mindset, Message, Method (06:12) - Building a Distinctive Message (08:07) - The PACE Framework (10:27) - Managing Communication Anxiety (12:44) - Storytelling as a Leader (15:03) - The Final Three Questions (19:16) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Send us Fan MailYour best prospects are not saying “no.” Most of the time, they're saying “not yet,” and the gap between now and their buying window is where deals quietly die. I sit down with John McLaughlin, CEO of 12touches.com, to talk about a simple way to stay top of mind without becoming a nuisance: send consistent, curated industry value that makes you useful even when nobody is ready to buy. John shares how he built a newsletter engine that curates hundreds of enterprise IT articles each week, organizes them into clean topic buckets, and uses real audience click behavior to surface the most relevant stories. We get specific about why “built-in substantiation” matters for B2B sales and thought leadership, how separating vendor content from vendor-neutral coverage protects trust, and why a newsletter that stops after two issues can hurt you more than help you. We also break down LinkedIn newsletters as a free distribution channel that behaves like email, stays opt-in, and becomes searchable on LinkedIn and Google. Then we zoom out into what the tech community is worried about right now: phishing and stolen credentials, AI agents probing systems, quantum computing implications for encryption, plus the very real infrastructure strain behind AI such as high-performance storage, GPUs, rack density, power, cooling, and water use in data centers. If you want a practical personal branding and social selling play that compounds over time, this one is for you. Subscribe, share this with a sales pro who's tired of “just checking in,” and leave a review with your biggest takeaway.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

Human connection is becoming a competitive advantage for brands in a world shaped by screens, algorithms and always-on content. On this episode of Brand Slam, hosts Steve Rosa and Mary Sadlier explore how artists, entrepreneurs and event creators are redesigning familiar experiences around presence, connection and shared experience.The episode looks at four examples, beginning with the multigenerational energy of a recent Bruno Mars concert and the way Anderson .Paak moves between identities, from opening as DJ Pee .Wee to performing alongside Mars as part of Silk Sonic. From there, the conversation explores the rise of phone-free parties, Earlybirds Club rethinking nightlife for women and Lenny Pearce turning children's songs into Toddler Techno for parents and kids.What connects these stories is a shift toward experiences that feel more personal, intentional and connected to the way people want to spend their time. Each one takes something familiar and reshapes it around changing habits, expectations and lifestyles.For marketers, the lesson is clear: relevance comes from understanding what audiences already value and creating experiences that feel more useful, authentic and human.Have an idea for a guest? Reach out at brandslam@addventures.com.

This week, Shawna and LaLa discuss the unbelievable story of a husband who reportedly discovered his wife was cheating through Google Earth. That leads to a bigger conversation about the picture-perfect lives people create online—and why you shouldn't believe everything you see on Facebook or social media.They also talk about people who constantly start new businesses, claim they're going to become millionaires, and promote every new idea as the “best business ever.” Is it genuine confidence and ambition, or are they more focused on looking successful online than actually becoming successful?Then, Shawna sits down with Kerrie Lee Brown, former Editor-in-Chief of SUCCESS Magazine, to discuss her 30 year career in media, the lessons she has learned, and her new company, The Lioness Global Initiative. Hosted by Shawna and LaLa, Life Beyond The Mic brings real conversations that go beyond the mic, lights, cameras, and stage.  Follow the show so you never miss an episode, and if this resonated with you, share it with someone who needs to hear it.  We feature real conversations, product experiences, and brands we genuinely love.  For interviews, product features, and media opportunities, visit www.shawnaandlala.com.

✨ LA RÉVÉLATION MAIN CHARACTER ENERGY : 5 jours pour révéler ton personal branding magnétique ! Du 14 au 18 septembre.Pour t'inscrire gratuitement c'est juste ici ! https://www.revelation-mce.fr/Pourquoi certaines critiques nous blessent autant, même quand elles sont totalement injustes ? Comment accepter d'être vue comme la méchante, la copieuse ou l'imposteur dans le narratif de quelqu'un d'autre, sans passer sa vie à vouloir prouver le contraire ? Et pourquoi lâcher cette bataille peut devenir la vraie libération ?Dans cet épisode, on parle des haters, des concurrents, des accusations, mais aussi des relations où on se fait gaslighter ou lovebomber.Je te partage ma façon de traverser ça : comment j'ai appris à accepter de ne pas être choisie par tout le monde, à me défaire d'un personnage auquel j'étais attachée, et à me recentrer sur ce que j'ai vraiment envie de porter, plutôt que sur l'image que je voudrais renvoyer.Écoute cet épisode pour :1️⃣ Comprendre pourquoi les critiques injustes touchent un point si sensible, et ce qu'elles viennent réellement réveiller en toi2️⃣ Apprendre à faire la différence entre se remettre en question et essayer de contrôler l'image que les autres ont de toi3️⃣ Trouver comment lâcher un personnage ou une identité à laquelle tu tiens, pour te recentrer sur ce que tu veux vraiment incarner✨ LA RÉVÉLATION MAIN CHARACTER ENERGY : 5 jours pour révéler ton personal branding magnétique ! Du 14 au 18 septembrePour t'inscrire gratuitement c'est juste ici ! https://www.revelation-mce.fr/

What do Taylor Swift, binary code friendship bracelets, and 10,000 people walking into a mall in Indianapolis have in common? A CMO who said "yes, and" to a wild idea from her team — and watched it become one of the most talked-about brand activations of the year. This week I'm joined by Kelly Hiller, Chief Marketing Officer at Purdue University, and we get into everything. Kelly has spent 22 years at Purdue — not because she played it safe, but because she kept reimagining what the next chapter could look like. Including the day her predecessor resigned and she fired off an email that said: "You don't need to initiate a search. The solution is right here." She got the job. We talk about all of it — the career moves that felt risky, the moment she realized hard work alone has a ceiling, and what happens when you have to lead people you used to grab lunch with as peers. CONNECT with Kelly What You'll Take Away ✨ The real reason the hardest workers don't always get ahead — and the one thing that actually changes it ✨ Behind the scenes of the Taylor Swift STEM activation that welcomed 10,000+ people (for free) ✨ How to build a personal brand rooted in core values that actually hold up as your career evolves ✨ The exact way Kelly navigates the awkward shift of leading former peers — and why she says just address it head on ✨ A "make them jealous" AI adoption strategy that's actually getting her team on board ✨ What 22 years at one organization taught her about ambition, momentum, and paying it forward The One Thing I Want You to Take Away Reimagining what's possible isn't just a work strategy. It's a life practice. Whether it's your team, your personal brand, your career path, or how you show up as a leader — the women who keep moving forward are the ones who stay curious and keep asking: what if we tried something different here? This one is all about S — Success Strategy and E — Empowered Self-Trust in the RISE Method. Get the weekly RISE Report: www.michellebourquecoaching.com/risereport Timestamps 00:00 — Intro: What this conversation is really about 03:15 — Kelly's 22-year journey and the email that got her the CMO role 10:45 — The Taylor Swift STEM activation: binary code, elf cosmetics, and 10,000 people 20:00 — Personal branding: why your core values are the only foundation that lasts 27:30 — How to lead former peers (and actually address the awkward) 34:00 — AI on your team: the "make them jealous" strategy 42:00 — Why advocating for yourself is the career skill nobody teaches you  

Was passiert, wenn Sichtbarkeit beruflich enorm viel bringt und gleichzeitig zum persönlichen Risiko werden kann? Burkhard Benecken ist seit 23 Jahren Strafverteidiger und bundesweit aus aufsehenerregenden Strafverfahren bekannt. Er verteidigt Menschen, denen Mord, Vergewaltigung und schwere Gewalttaten vorgeworfen werden, ist regelmäßig als Experte im Fernsehen zu sehen und erreicht über Social Media eine große Community. Gemeinsam mit seinem Kanzleipartner ist er auf TikTok und Instagram als „Advokaten des Bösen“ präsent. Seine Sichtbarkeit ist längst Teil seiner Personal Brand und hat konkrete Auswirkungen auf sein Geschäft. Nach TV-Auftritten gehen teilweise bis zu 100 Anfragen bei ihm ein. Für viele Menschen sei der Anwalt, den sie aus dem Fernsehen kennen, automatisch ein guter Anwalt. Doch diese Bekanntheit hat eine andere Seite. In dieser Folge von „Be Your Brand“ spreche ich mit Burkhard darüber, wie es ist, öffentlich sichtbar zu sein und gleichzeitig mit Menschen aus teilweise hochkriminellen Milieus zu arbeiten. Er erzählt von Anfeindungen nach öffentlich beachteten Prozessen, von den Grenzen seiner Sichtbarkeit und davon, warum seine Familie und insbesondere seine Tochter auf Social Media weitgehend privat bleiben. Wir sprechen auch darüber, wie seine Personal Brand entstanden ist. Burkhard wollte schon früh als Strafverteidiger in die Öffentlichkeit. Sein Vater, ebenfalls Strafverteidiger, war medial präsent und wurde für ihn zum Vorbild. Heute ist Öffentlichkeit für Benecken mehr als ein PR-Instrument zur Mandantengewinnung. Mit seinen Erfahrungen möchte er gesellschaftliche Diskussionen anstoßen. Gerade bei jungen Mandanten erlebt er eine besondere Wirkung seiner Social-Media-Präsenz: Manche kennen ihn bereits als „TikTok-Anwalt“ und sind dadurch für seine Ratschläge erreichbar. Was macht Sichtbarkeit glaubwürdig? Wo verläuft die Grenze zwischen Personal Branding und Selbstdarstellung? Und was können Menschen, die ihre eigene Expertenmarke aufbauen wollen, aus seinen Erfahrungen lernen? Beneckens wichtigster Rat: Authentizität lässt sich langfristig nicht durch Inszenierung ersetzen. In dieser Episode erfährst du: • wie Fernsehen und Social Media neue Mandanten bringen • welche Risiken öffentliche Sichtbarkeit als Strafverteidiger hat • welche privaten Grenzen Benecken auf Social Media zieht • warum Authentizität für seine Personal Brand entscheidend ist • wie Sichtbarkeit bei jungen Mandanten Vertrauen schaffen kann • wo für ihn Personal Branding zur Selbstinszenierung wird Außerdem sprechen wir über seine Arbeit als Strafverteidiger: Wie geht man professionell mit Menschen um, denen schwerste Straftaten vorgeworfen werden? Burkhard erzählt von Fällen, die selbst ihn sprachlos gemacht haben, und davon, wie er gelernt hat, die Geschichten seiner Mandanten nicht mit nach Hause zu nehmen. Zum Ende geht es um sein achtes Buch „Wenn Teenager eskalieren – Was wir gegen eine zunehmende Gewaltbereitschaft und den Verlust moralischer Hemmschwellen tun können“. Darin verarbeitet Benecken reale Fälle und seine Erfahrungen mit Kinder- und Jugendkriminalität. Eine Folge über Personal Branding unter außergewöhnlichen Bedingungen, Sichtbarkeit und Sicherheit, Authentizität, Expertenpositionierung, PR und Social Media. Hinweis: In dieser Folge werden teilweise schwere Gewaltverbrechen und Gewalttaten beschrieben. Über Burkhard Benecken: Burkhard Benecken ist Strafverteidiger, Autor und TV-Experte. Buch: „Wenn Teenager eskalieren“ Kampenwand Verlag, 24. September 2026 Über „Be Your Brand“: Im Podcast von Personal Branding Coach Verena Bender geht es um Personal Branding, Positionierung, Sichtbarkeit, PR, LinkedIn, Social Media und den Aufbau einer glaubwürdigen Expertenmarke. Links: Newsletter: https://beyourbrand.substack.com/ 1:1 Coaching: https://prleben.de/coachings/ Buch: https://www.amazon.de/Wenn-Teenager-eskalieren-Benecken-Burkhard/dp/3986602704/

What if the life you worked so hard to build no longer feels aligned with who you're becoming?In Part One of the ICON Series, Allison Walsh explores the powerful process of reinvention and what it means to intentionally create your next chapter. From career changes and entrepreneurship to identity, personal growth, and finding greater alignment, Allison shares the lessons she has learned through her own seasons of reinvention—and why starting again does not mean starting from scratch.You may have the career, business, title, recognition, or stability you once dreamed about, yet still feel like something is missing. If you've been asking yourself, “Is this still right for me?”, this episode will help you recognize the difference between simply being successful and being truly aligned with the life you're building.In This Episode, Allison Explores:The 4 signs that you may be ready for reinventionWhy success can stop feeling like alignmentHow gratitude and growth can exist at the same timeWhy your identity can become limiting when it is tied too closely to a title or roleThe difference between being capable of something and being called to continue doing itWhy working harder isn't always the answer when something no longer fitsHow to recognize whether a difficult season is developing you or depleting youWhat to do when your future requires more space than your current life can holdHow to conduct an intentional reinvention auditWhat you should honor, release, carry forward, and practice nowWhy you don't have to burn down your current life to begin creating your next chapterHow to start building your next career, business, or opportunity before you're ready to make the leapThe Reinvention AuditIf you're in a season of change, Allison challenges you to evaluate four things:HONOR — What has this chapter given you?RELEASE — What no longer fits?CARRY FORWARD — What experience, skills, relationships, reputation, and strengths are you taking with you?PRACTICE NOW — What decision can you make today that reflects the woman you're becoming?You don't need to map out the next five years. You simply need to get honest about your next right move.Your Challenge This WeekTake a few minutes to complete your own reinvention audit.Write down four headings:Honor. Release. Carry Forward. Practice Now.You don't need to figure out your entire future. Start by telling yourself the truth about what no longer fits and identifying one decision that moves you toward your next chapter.Because reinvention isn't about becoming someone entirely different.It's about becoming a more complete expression of who you've been becoming all along. About the ICON SeriesICON stands for Intention, Create, Own, Next—a series about intentionally creating your next incredible chapter.This episode is Part One, focused on intention and reinvention.In the next episode, Allison will explore how you can turn everything you've lived and learned into something that creates value, impact, and opportunity for others. Continue Your JourneyIf you're ready to intentionally create your next incredible chapter, Allison invites you to join the ICONIC Impact Summit on November 5 in Winter Park.And if you're looking for strategic support to turn your expertise, story, and vision into a recognizable platform and business, explore the She Believed She Could™ Collective, where the work centers around mindset, messaging, marketing, monetization, and momentum.This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com.Join Us at Iconic ImpactReady to create your next incredible chapter?The She Believed She Could™ ICONIC IMPACT takes place November 5, 2026, in The Center for Health and Wellbeing | Winter Park, Florida, bringing together ambitious, accomplished women for meaningful conversations around leadership, visibility, business growth, wellbeing, purpose, and impact. The experience continues November 6 with the exclusive VIP Impact Lab at Hi Hello Labs.

Isabella shares her journey from being born in Cuba, moving through Spain and eventually settling in Miami, to discovering her passion for racing and competing internationally in France.We dive into what it really takes to pursue a career in motorsports — from six-figure racing budgets and finding sponsors to building a personal brand, training mentally and physically, and refusing to quit when the odds are stacked against you.We also talk about Cuba's forgotten motorsports history, the importance of representing Cuban culture on an international stage, Isabella's goals for the next generation of Cuban drivers, and a major next step in her racing career that she's getting ready to announce.In this episode:

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Skills Designers Need in the Age of AIAI can generate a hundred logo concepts in thirty seconds. It still can't tell you which one is right for the brand, the market, or the moment. That gap is exactly where your future value as a designer lives, and in this episode I break down the seven skills that live inside it.I'm not talking about prompt engineering or tool tutorials. I'm talking about taste and curation, strategic thinking, client communication, systems and brand strategy thinking, creative direction applied to AI output, personal brand and reputation, and adaptability as a habit you actually practice.If you've felt that mix of panic and curiosity every time a new AI tool drops, this episode gives you something more useful than reassurance. It gives you a real answer to the question I keep getting asked in coaching calls and in my community: what actually matters now?Production work is shrinking. The ceiling for everyone who can operate above pure production is rising. This episode is about making sure you're one of them.In this episode:Why AI is a production tool, not a judgment tool, and what that means for your careerThe seven skills keeping designers valuable, relevant, and in demandWhy personal brand and reputation matter more as output gets commoditizedThe one practical step to take this week instead of trying to fix everything at once____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you building a business name when you should be building yourself? Crissy Conner breaks down why your personal brand, not your logo or your LLC, is the one asset that follows you through every pivot, every rebrand and every new offer.From joining a $12,000 mastermind without ever knowing her coach's business name to renaming her brand 3 times while keeping her own name the whole way through Crissy shows why people buy from people first. Book a call to talk more about personal brand visibility here.OMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Episode Summary In this episode of the Work at Home RockStar Podcast, Tim sits down with Benas Leonavicius, founder of the personal branding agency Avium, to talk about the long game of freelancing. Benas started out writing for pocket money in university, spent years earning average income while sticking with it, and then found a new growth path in the last three to four years that led him to launch his own agency. Benas also opens up about one of his biggest setbacks — getting fired from a marketing agency job for trying to change how things were done — and how that moment, which felt like the end of the world at the time, turned out to be one of the best things that happened to him. From there, the conversation moves into building a home office that actually supports productivity, the self-care habits (sleep, gym, nutrition, walks) that keep his energy up as a business owner, and why he believes personal branding across a website, LinkedIn, YouTube, and podcasts is becoming essential in an AI-driven world. Tim and Benas wrap up talking about building a lean team instead of a big company, and why people follow people before they follow brands. Who is Benas Leonavicius? Benas is the founder of Avium, a personal branding agency that builds online visibility infrastructure for keynote speakers, book authors, and founders. He spent over a decade building a lean solo SEO business to more than $120k a year with strong profit margins, no office, and no outside funding, starting with SEO articles written for pocket money and briefly trying corporate work before walking away to build something of his own. That foundation became Avium, built to solve a specific problem: highly credible people whose real-world authority outpaces their online visibility. His clients include Dr. David Burkus, Jay Baer, and Susan David, among 36+ clients total, with a model that's intentionally kept small rather than scaled into a large agency. In the interview, Benas shared that he's been freelancing for over 10 years, only unlocking real growth in the last three to four years, and that he hired his first team member at the end of last year, followed by two more in recent months as he works to document his processes and build something less dependent on himself. Connect with Benas Leonavicius Website: https://avium.vip/ Personal Website: https://benasleo.com/ LinkedIn: https://www.linkedin.com/in/benasleo/ YouTube: https://www.youtube.com/@benasleo Instagram: https://www.instagram.com/benasleo/ Substack: https://benasleo.substack.com/ Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter/X: https://twitter.com/workathomestar Email: tim@workathomerockstar.com Timestamps 00:00 Welcome and Guest Intro 00:35 Freelancing Success Story 02:54 Growth Mindset and Resilience 05:38 Biggest Setback Getting Fired 09:49 Home Office Setup 11:31 Productivity Upgrades at Home 15:25 Self Care for Entrepreneurs 20:38 Building a Lean Team 22:10 Personal Branding to Get Fans 25:13 Brand Platforms That Work Together 27:57 Agency Growth and Systems 31:10 Where to Find Benas 31:56 Favorite Band and Wrap Up Disclaimers Personal Opinions, Not Professional Advice The views shared by our guest are based on personal experience and opinion, not professional, financial, or legal advice. Always do your own research before making business decisions. Individual Results May Vary Any income figures or client outcomes mentioned about our guest are self-reported and have not been independently verified by Work at Home RockStar.

A podcast for accomplished, successful women fifty plus who are ready to reinvent and reset the next chapter of their life. After more than three decades in the beauty industry and the people industry, Maria Fontana talks candidly about what it really takes to build a life and business you're proud of, including the part nobody wants to say out loud, that how you take care of yourself and how you show up, online and in person, matters more than you think. Real conversations on reinvention, self respect, presence, and building your next chapter with the same pride you built the last one. Ready to work on your own reset? Visit mariafontana.com to work with Maria directly.

Send us Fan MailIf “being yourself” sounds like bad business advice, Will Williams has the receipts. We talk about what it really takes to build wealth while staying authentic and why authenticity can be a competitive advantage instead of a liability. Will shares how he learned resilience early by selling door to door, treating every “no” as data, not a verdict, and building the kind of confidence that lasts longer than any pep talk.We also get into the deeper side of personal branding and authentic leadership. Will breaks down how language and word choice can hit the subconscious, why people hide behind job titles, and what changed for him after a major spiritual awakening. One of the sharpest threads is identity: when someone asks “who are you,” can you answer without reaching for status, a role, or a résumé?Then the business stories get wild. Will explains how he acquired a sports team for free, flipped it with sponsorships, and discovered that TV access is often the real revenue engine behind sports ownership. He walks through how advertising, tape delay, and sponsor strategy can turn “losing” teams into profitable media properties, plus how that experience naturally expanded into consulting. We close with a lottery wire transfer story, his LinkedIn strategy for reaching the power base, and a final reminder that luck shows up more often when preparation is already in place. Subscribe, share this with someone building in silence, and leave a review with your biggest takeaway: where could authenticity create more leverage for you right now?Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!

For many experts, the real challenge isn't learning more or doing more, it's being clearly seen, understood, and trusted by the right people. Today's guest, Christine Blosdale, the Expert Authority Coach behind ExpertAuthorityCoach.com, helps entrepreneurs transform their unique energy and authenticity into a powerful “bat signal” that attracts ideal clients and converts attention into revenue. In this episode of Marketer of the Day, Christine shows how to use AI as an amplifier of your true voice, not as a shortcut to sounding generic. She explains how she's trained her customized ChatGPT (lovingly named “Charlie”) to mirror her natural communication style so well that it can generate on-brand offers, messaging, and marketing assets for both her and her clients. You'll hear how giving AI clear direction, thoughtful prompts, and consistent feedback leads to far better results than treating it like a disposable vending machine for content. From there, Christine dives into the foundations of effective personal branding, starting with the business platform most people ignore: their website or landing page. Before ramping up podcasts, books, and social media content, she makes the case for building a clear, conversion-focused home base that immediately explains who you are, who you serve, and what transformation you provide. She walks through how a short welcome video above the fold, a focused call to action to book a complimentary consultation, concise “About” copy, and a small, well-structured set of offers can dramatically improve how visitors perceive and engage with your brand.  Christine also unpacks the role of social proof and visibility in the age of AI. Instead of relying solely on traditional SEO, she introduces the concept of Answer Engine Optimization (AEO) and explains why FAQs, testimonials, and review pages matter more than ever. By turning real client questions into clear Q&A content, and by publishing authentic written and video testimonials, you make it easier for AI tools like ChatGPT, Claude, and Perplexity to identify you as a credible solution and surface your brand in response to user queries. An important theme throughout the conversation is trustability. Christine emphasizes that sales become easier when trust is built first and that skipping this step is where many service providers go wrong. She describes how her complimentary consultations allow potential clients to experience her style and expertise without risk, while also giving her the chance to screen out persistently negative or uncoachable prospects. This approach helps her protect her own energy, serve the right people, and create long-term client relationships that feel mutually beneficial rather than forced. https://youtu.be/ymZsrtKTGCs?si=9L3OYYecI7yGR66N If you're ready to stop blending in, harness AI in a more personal and powerful way, and build an online presence that clearly signals who you are and why you're worth hiring, this episode offers a roadmap. From sharpening your website and offers to increasing your visibility in both search engines and AI platforms, Christine's strategies will help you become the trusted, in-demand authority you're meant to be. Quotes: "Your personal branding, your business, your offers, your communication style, that's all energy. You have to think about what kind of bat signal you're putting out there."  "With technology, the more you work with your AI, the more it gets to know your style, and it gets to replicate your messaging and your communication."  "You need to develop trust before you can develop sales. So many people are so concerned about making the money that they skip over the trustability factor."  Contact Details: Ready to Get Seen, Trusted, and Paid for What you Already Know? Visit ExpertAuthorityCoach.com Connect with Christine Blosdale on LinkedIn for Expert Tips, Insights, and Inspiration! Watch, Learn, and Get Inspired.