Podcasts about customer journey

Lauren Pufpaf, COO and Co-Founder of Feed Media, joins us to explore how music is far more than just background noise — it's a potent driver of customer emotion, behavior, and loyalty. Lauren reveals how brands like American Eagle and fitness platforms are using curated music to create “sticky” digital experiences that boost engagement and conversions. The conversation dives into the neuroscience behind why music works so effectively in CX and how the right sound strategy can elevate everything from retail apps to telehealth waiting rooms. Hit play and discover how your brand might be missing out on a powerful emotional trigger.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das wirklich jeden Onlineshop betrifft: Kaufabbrüche im Checkout. Ich zeige dir, warum sie oft viel normaler sind, als du denkst, woran es wirklich hakt – und was du tun kannst, um deine Conversion Rate im Checkout spürbar zu verbessern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Was, wenn dein Gehirn bald Teil der Customer Journey ist? In unserer neuen insights!-Folge sprechen wir mit der Digitalökonomin Katrin-Cécile Ziegler über ein Thema, das viele noch als „Zukunft“ einordnen, obwohl es längst Realität ist: Gehirn-Computer-Schnittstellen. Was bedeutet das für uns als Unternehmen, für Nutzerführung, Personalisierung, digitale Interfaces? Das erfährst du in der Folge.

In this weeks' Scale Your Sales Podcast episode, my guest is Leore Spira.   Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success.   In today's episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why understanding both the business ecosystem and internal stakeholders is key to sustainable growth. They also discuss the evolving role of AI, the value of empathy and transparency, and how to balance automation with a human-first approach to customer relationships.   Welcome to Scale Your Sales Podcast, Leore Spira.     Timestamps: 00:00 Adapting Business Practices for Growth 07:09 Proactive Pre-sale and Marketing Strategy 10:09 Collaborative Pipeline Focus 13:56 AI for Streamlining Dashboards 17:24 Enhancing Team Support with AI 21:00 AI: Efficiency Over Expansion 26:19 Customer Journey and Success Focus 28:35 Mutual Evaluation in Sales Strategy 33:00 Leadership's Role in Organizational Impact 34:58 Data-Driven Survival Strategies     https://www.linkedin.com/in/leorespira/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

The customer journey is the backbone of any small business. Today, we're mapping out and enhancing every interaction to drive loyalty and growth for YOUR business.

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company's mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks.   Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company's mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks.   Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine Angst, die viele gar nicht so richtig auf dem Schirm haben – die dich aber heimlich davon abhält, mit deinem Onlineshop zu skalieren. Ich teile mit dir eigene Erfahrungen und zeige dir, wie du diese mentale Hürde im Business erkennst und aus dem Weg räumst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

On July 22, attend our free web class to discover the 6 proven processes to pull you off the job site and out of sales. Register now here: https://trybta.com/CE-CGM-JL25Get a copy of Cory's Client Guide here: https://trybta.com/DL225To learn more about Breakthrough Academy, click here: To learn more about Breakthrough Academy, click here: https://trybta.com/EP225 If you're a business owner stuck in the day-to-day whirlwind and wondering how to reclaim your time—today's episode is your blueprint.We're joined by Cory Byron, founder of Vancity Electric and a Breakthrough Academy Member for over seven years. Since joining, Cory has doubled his gross profit—not by working more hours, but by installing smart automated systems that do the heavy lifting for him.In this episode, he unpacks the exact systems that took his customer journey from reactive chaos to streamlined machine—from customer onboarding automations to virtual quoting tools, to follow-ups that actually close more jobs. Cory is an absolute tank when it comes to automation, leveraging technology and implementing systems and every contractor can learn something from him.Episode Highlights:- Get a walkthrough of a REAL contractor and BTA Member's customer experience automations and systems that increase closing rates, facilitate upsells and foster positive engagement between the company and the customer.- Learn about Cory's experience as a BTA Member and how the program helped him double his gross profit WITHOUT grinding harder for more hours.- Hear about the lifestyle systemizing has allowed Cory to live. More time with family, more involvement with community and more time to do what he loves.00:00 - Intro01:50 - Background03:49 - A business = a list of 50 systems08:51 - About VanCity's customer journey systems09:17 - System 1: Estimates16:39 - System 2: Virtual Video Quoting24:52 - System 3: Post-Estimate Follow Up29:13 - System 4: Sales to Production Handoff Email32:32 - System 5: Upsell Email35:04 - Upkeep and team adoption39:27 - The Payoff: Freedom to Build a Bigger Life47:29 - Closing questionsSoftware mentioned:Jobber: https://go.getjobber.com/glem5q3dftbcNiceJob: https://book-a-demo.referral-factory.com/uEYyWFkd

In dieser Folge des Onlineshop Geflüster Podcasts geht's um drei AI-Use-Cases, die jeder Onlineshop nutzen sollte. Ich zeige dir, wie du mit KI deinen Kundensupport effizient automatisierst, Produktbilder und Werbemittel easy generierst und sogar ganze Skripte für Ads, Content oder Produkttexte erstellen lässt. Wenn du wissen willst, wie du dadurch richtig Zeit sparst und mehr aus deinem Shop rausholst, hör unbedingt rein. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

How do you take strangers and turn them into superfans? It's one of those marketing challenges that once you master it, you can easily scale your course business. Catch this episode to talk funnels, the customer journey and the two key types of emails to send. Get the full links and show notes at https://CourseCreatorsHQ.com/240.  LINKS MENTIONED / RECOMMENDED   Just in time for Amazon Prime Days - 24 Top Tools & Gear for Online Course Creatorshttps://CourseCreatorsHQ.com/214Get 30 free days of Kajabi + 10 weeks of free coaching when you sign up using this link (pick your plan) - https://coursecreatorshq.com/kajabisignup  Customer Journey: Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/idea   Where should I host my course? https://coursecreatorshq.com/how-to-choose-the-best-place-to-host-your-course-video/Join us for weekly live coaching - https://CourseCreatorsHQ.com/launchpad RELATED EPISODES   E061: Use This Tool to Find Your Perfect StudentsE187: Funnels, Email & Better Messaging… Oh My!E039: Funnels 101 – Strategies for Online Course CreatorsE065: 5 Ways to Create Partnerships That Lead to Five- and Six-FiguresE175: 12 Questions to Build Your Online Course Business in 2024 KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      Think of your customer journey:First, they notice you (hello, lead magnet or post)Then they get curious (your emails & value)Finally, they feel ready to commit (your offer!)To find the Customer Journey for your students:- Find obstacles and questions that come up- Supply resources at that point in the journey. Decide whether you will focus on Autoresponder / Sequence / Funnel Vs. Broadcast COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

Email marketing is dead. In this episode, Richard sits down with Emilia Święcicka, Strategic Partnership Manager at Intuit Mailchimp, for an engaging and insightful chat about how email marketing is evolving in the world of eCommerce & how it is simply not dead.  Emilia walks us through her journey, from starting out on the agency side to leading strategic partnerships at Mailchimp, where she helps brands and agencies unlock the full potential of email, SMS and CRM strategies.  They explore how Mailchimp has grown from a tool focused on small businesses into a powerful platform supporting mid-market and enterprise eCommerce brands, thanks to Intuit's investment in automation, AI, advanced reporting and localised support. They also break down why email is still one of the highest-ROI marketing channels, how to use data to drive smarter campaigns and the exciting ways AI is streamlining workflows and boosting performance.  Emilia shares practical tips on building customer loyalty, the value of strong brand storytelling, and clever ways to grow your list, like pop-ups and quizzes that actually work. Whether you're running a fast-growing eCommerce store or just starting to refine your marketing strategy, this episode is full of actionable ideas to help you create better customer journeys and drive meaningful growth. Listen to the full podcast right now! Topics Covered  00:25 – Origin of partnership: Met at a platform conference years ago, collaborated on events, with Mailchimp evolving from SMB focus to mid-market and eCommerce under Intuit 03:43 – Mailchimp's growth under Intuit: Enhanced features, automation, and global support for businesses of all sizes 07:56 – Retention and LTV: Key for multi-7-figure brands; focus on creative ads and retention flows to boost profitability 13:00 – Pre-purchase research tips: Check About Us pages, reviews and social media for brand credibility 14:46 – Smart tactics: Discover lesser-known strategies using rich, diverse customer data 17:59 – Testing culture: Bigger brands embrace experimentation; even small tweaks (e.g., pop-ups) can drive conversions 22:33 – Mailchimp strengths: Trusted platform with strong deliverability and domain authentication infrastructure 25:55 – Case study – The Biker Company: Boosted ROI using Mailchimp features after switching ESPs 28:44 – SMS + Email: Combining both channels strategically enhances results 30:41 – Intuit vision: QuickBooks + Mailchimp integration to streamline operations and improve business outcomes

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du vermeidest, dich im Tagesgeschäft zu verlieren – und stattdessen die Hebel nutzt, die deinen Onlineshop wirklich nach vorne bringen. Wir sprechen darüber, welche Aufgaben dich auf sechsstellige Monatsumsätze bringen, wie du deinen Fokus findest und dein Business profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

As insurance attempts to become more interactive for customers the data still needs to be entered and those forms are key parts of the customer journey. Alun Lucas of Zuko Analytics shares how looking at forms and how customers behave with them can help insurance distributing entities.In this episode:Why looking at customer behaviour analytics on forms can explain where challenges existHow the Prune, Tune, Explain model can help drive engagement with data enteringWhy there is more to web pages than simply seeing bounce rate What AI will do by measuring customer behaviour and gauging risk based on itHow Session Reply allows customer behaviour to be seen and analyzed for better outcomesWhy better forms means better quotes and more salesUsing forms of any kind is becoming all too common and necessary for insurance distribution. Now with Zuko insurance entities can learn and strengthen their online offerings to create experiences and a value proposition that matches their growth goals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Tech Leader's Playbook, Avetis Antaplyan welcomes Pete Steege, B2B growth strategist, founder of B2B Clarity, and author of the bestselling book Radical Clarity. With decades of experience across startups and Fortune 100 companies, Pete has carved out a unique niche: helping technical founders grow into confident, purposeful CEOs—no more accidental CEOs.The conversation explores Pete's unconventional journey from engineer to executive advisor, detailing pivotal moments that shaped his passion for guiding tech leaders. He shares the challenges many founders face when thrust into the CEO role—struggling with emotional leadership, unfamiliar responsibilities, and the overwhelming weight of building a lasting company.Pete unveils his “Chaos to Clarity” framework and “truth chain” methodology, both designed to help leaders simplify complexity, identify their true value, and scale with purpose. From diagnosing growth blockers to designing category-defining positioning, this episode is packed with practical insights. Listeners will walk away with a renewed perspective on leadership, marketing in the age of AI, and building companies that stand the test of time—by being more human, not louder.TakeawaysPete Steege helps technical founders evolve into confident, intentional CEOs.He coined the term “accidental CEO” for founders unprepared for executive leadership.Leadership often requires shifting from logic-driven thinking to emotional intelligence.Doing “more” is usually the wrong approach; doing less but better leads to success.Pete's "Chaos to Clarity" framework simplifies decision-making and business focus.His “truth chain” exercise aligns core identity with customer problems and outcomes.Customer journey mapping (map-gap-act) helps prioritize strategic business improvements.Trust is earned by leading with authenticity and a clear, purpose-driven message.Meaning drives both internal culture and external brand success.AI is overwhelming marketing—real differentiation comes from human clarity and restraint.Creating a "category of one" helps brands avoid competing on noise or price.Persistence, humility, and belief in the mission are hallmarks of CEOs who scale successfully.Chapters00:00 Introduction to Pete Steege & B2B Clarity01:05 Pete's Career Shift from Engineer to Customer-Facing Leader02:30 The Rise of the “Accidental CEO” & Existential Pivots in Tech05:00 Identity Shifts: From Product Builder to Leader of People07:30 Advice for Overwhelmed Founders Facing Leadership Pressure10:40 From Chaos to Clarity: Doing Less, but Better12:20 The Blueprint & “Truth Chain” Framework16:14 Mapping the Customer Journey to Prioritize Growth18:28 It's All About the Customer: Avoiding Random Acts of Marketing19:31 Inside the Book Radical Clarity: Clarity → Meaning → Purpose21:28 Building Trust Internally & Externally Through Authenticity24:47 Case Study: Messaging Breakthrough That Landed a Fortune 50 Deal27:57 Leadership Challenges in the Age of AI & Content Saturation31:17 Creating Category-Defining Messaging & Market Singularity33:45 Human-Centric Outreach in a Noisy World35:25 Patterns of Successful CEOs: Grit, Humility, Belief38:49 One Sentence Every Tech Founder Should Read: “Make room for meaning.”39:41 Closing Thoughts & Bonus Resources from PetePete Steege's Social Media Links:https://www.linkedin.com/in/petesteege/Pete Steege's Website:https://www.b2b-clarity.com/meet-pete/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

Du hast einen Podcast, gibst regelmäßig wertvolle Inhalte raus - aber dein Terminkalender füllt sich trotzdem nicht mit Anfragen? Du bekommst vielleicht ein paar nette Rückmeldungen - aber keine echten Leads oder Buchungen? Dann bist du nicht allein - und genau darum geht's in dieser Folge. Ich spreche darüber, warum viele Coaches und Berater ihren Podcast unterschätzen - oder besser gesagt: falsch einsetzen. Denn Sichtbarkeit allein bringt dir keinen Umsatz, wenn sie nicht strategisch mit deinem Angebot verbunden ist. In dieser Folge zeige ich dir: welchen Denkfehler viele beim Thema Podcast und Kundengewinnung machen wie du deinen Podcast in deine Customer Journey integrierst was erfolgreiche Podcaster konkret anders machen und wie selbst kleine, gezielte Veränderungen deinen Podcast zum Umsatztreiber machen können Wenn du deinen Podcast nicht länger als netten Content-Kanal, sondern als echten Vertriebshelfer nutzen willst, dann hör unbedingt rein. Diese Folge kann der Gamechanger für deinen Podcast - und dein Business - sein. Jetzt reinhören - und rausfinden, wie dein Podcast endlich das bringt, was du dir von Anfang an erhofft hast: Wirkung, Sichtbarkeit und Umsatz. Links zur Folge:

Welcome to another episode of the Elite Expert Insider Podcast! In today's episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who's Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry. You'll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.

Wie verändert KI die Arbeit von Marketeers, wenn sie nicht nur Inhalte generiert, sondern Prozesse autonom übernimmt? Julian A. Kramer, Technology Evangelist bei Adobe, spricht mit Erik über den technologischen und kulturellen Wandel bei Adobe – und die strategische Rolle von KI entlang der gesamten Marketing-Wertschöpfungskette. Im Gespräch geht es um ethische, rechtliche und kreative Fragen rund um KI, die Rolle von „Agentic AI“ in Unternehmen – und wie Adobe seine Plattform für Enterprise-Kunden und Kreative gleichermaßen weiterentwickelt. Die beiden diskutieren unter anderem folgende Fragen: - Wie hat Adobe sich von der Kreativsoftware hin zur Enterprise-Plattform transformiert? - Was bedeutet „Enterprise Safe KI“ – und warum ist rechtssicheres Training so entscheidend? - Welche Rolle spielen Übernahmen wie Magento, Marketo oder Omniture in Adobes Strategie? - Was versteht man unter „Agentic AI“ – und wie verändert das die Marketingprozesse der Zukunft? - Welche Herausforderungen gibt es bei der Integration von KI in komplexe Unternehmensumgebungen? - Wie gelingt es Adobe, die Bedürfnisse von Kreativen und Marketingabteilungen in einer Plattform zu vereinen? Über Julian A. Kramer Julian A. Kramer ist Technology Evangelist bei Adobe. Nach Stationen bei Mercedes-Benz, Google und als einer der ersten YouTube-Produzenten in Europa, berät er heute Unternehmen an der Schnittstelle von Technologie, Kreativität und Strategie. Bei Adobe beschäftigt er sich mit der Zukunft des Marketings – insbesondere mit dem Einsatz von Künstlicher Intelligenz entlang der gesamten Customer Journey. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In this episode, we're joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides market data, benchmarks, and forecasting to allow you to make confident decisions in volatile food markets. We spoke with Jennifer about what it really means to design and implement an effective customer journey, and why managing a customer portfolio doesn't automatically mean you're managing that journey well. Here are some of the key questions we address: What's the difference between managing customer portfolios and managing the full customer journey? Where does the customer journey actually begin, and why is that moment so often misunderstood? How do you make your onboarding flow keep pace with a fast-evolving product? Why is launching a new feature once never enough? What kind of adoption and usage metrics should CS teams monitor to prevent churn? How do you operationalize customer success playbooks so they trigger action, not just insight? What's the role of CS in ensuring goals set during the sales cycle don't disappear after onboarding? How do you keep stakeholders across sales, marketing, and product aligned on the journey you're all supporting? Tune in to hear how Jennifer and her team are building a proactive customer success engine at Vesper - and what any SaaS org can learn about keeping customers engaged, growing, and renewing long after the contract is signed.

What if the reason you're losing leases isn't your marketing budget… but your broken customer journey?In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that are quietly costing multifamily teams thousands in lost conversions.From mismatched CRMs and broken form fills to the myth of the “perfect lead,” this trio shares real-world insights on how to diagnose, audit, and fix your prospect-to-lease journey. You'll hear why personalized touchpoints still matter, how to run smarter audits, and what every marketing leader needs to know about bridging the gap between tech and team.If you're serious about creating a smoother, more profitable customer experience in multifamily, this episode is your playbook.Digible:⁠ https://digible.com/Fiona: ⁠⁠⁠https://www.myfiona.com/Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠(00:00) Why Customer Journey Matters in Multifamily(03:52) Meet the Guests: Shelly, Anne & Brian(10:05) What's Breaking the Leasing Process?(13:48) The Actual Impact of Tech Issues(17:20) Why Definitions Like "Lead" and "Prospect" Must Be Aligned(20:44) Human Touch vs Automation(24:17) The Domino's Tracker Analogy (27:13) Accountability in Cross-Functional Teams(30:30) The Hidden Cost of Training Gaps (34:22) Metrics That Matter for Multifamily Marketers(38:14) Tips for Running Monthly Journey Audits(42:01) Building a Culture of Feedback(44:50) How to Build a Smoother Prospect Journey

Wie setzen Unternehmen KI heute im Marketing und CRM ein – und was bedeutet das für SEO, Customer Journey und Tool-Landschaft? In dieser Crossover-Folge des Forward Podcasts und des Marketing Transformation Podcasts sprechen Thuy Ngan und Erik über praktische KI-Anwendungen und ihre realen Auswirkungen. Darüber hinaus diskutieren Thuy Ngan und Erik, wie KI-Agenten die Suchmaschinenoptimierung herausfordern und welche Prozesse Unternehmen etablieren sollten, um flexibel Tools zu evaluieren und einzusetzen. Die beiden erörtern insbesondere folgende Fragen: - Wie nutzen Unternehmen KI heute konkret in Kreation, Segmentierung und Personalisierung? - Welcher Hebel liegt in datengetriebenen Anwendungen und Retention-Marketing? - Wie verändern KI-gestützte Assistenten die Zukunft der Suchmaschinenoptimierung? - Warum ist ein prozessorientierter Umgang mit Tools wichtiger als einzelne Lösungen? - Wie lässt sich KI einsetzen, um Marketingbotschaften hyperlokal und personalisiert auszuliefern? Über Thuy Ngan Trinh Thuy Ngan ist Managing Director bei Project A, Hostin des Forward Podcasts und Expertin für datengetriebenes Marketing, Customer Experience und technologische Transformation. Sie begleitet Unternehmen in digitalen Wandelprozessen, mit Fokus auf praktische KI-Einsätze, DSM-Konzepte und digitale Customer Journey-Strategien. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation. He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver. He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.

Kris welcomes Brett Neller, CEO of LineLeader by ChildcareCRM, to explore the real meaning of the customer journey in child care, and why it's critical for sustainable growth. Brett shares insights from his professional evolution, including how dropping his kids off at care centers helped him deeply understand the needs of operators. He and Kris talk about enrollment challenges, operational bottlenecks, mapping a full customer journey, and how automation can power human connection, not replace it.   They also discuss fear-based leadership, what small businesses often get wrong in scaling, and why “state-of-the-art” doesn't have to mean complicated. From CRM misconceptions to the power of unified data, Brett drops insight after insight on how to grow with intentionality, and why understanding your brand touchpoints matters now more than ever.   Key Takeaways: [6:49] Brett shares how he got started at LineLeader in 2018 and how the mission of the early childhood industry drew him in. [9:30] Brett explains how their offering goes beyond a CRM. [10:20] What is the customer journey really, and how does understanding it boost your enrollment? [12:18] Many small businesses are still using whiteboards and sticky notes to manage leads, and why that doesn't scale. [13:02] Brett breaks down what most get wrong in enrollment. [15:08] How automation can be a gift for parent experience, and why tech doesn't have to feel robotic. [16:07] Brett shares more about his family life, and how he and his wife rely on child care as well. [18:28] Fun fact — Brett grew up in a military family and moved many times throughout his childhood. [19:30] The biggest mindset shift for owners: from reactive to data-driven. [22:04] How to spot where you're losing families in your funnel. [25:55] The real ROI of mapping your journey: improved staff morale, better conversion, and clarity. [27:03] The “wow” experience. [30:31] Brett and Kris talk about the danger of fear-based leadership and the difference between helpful automation and shiny object syndrome. [34:17] Practical tips on how to start your journey mapping even with a small team. [39:45] What it really means to lead with empathy and insight.   Quotes: “I love the mission behind the space. I love having kids and then dropping my kids off every day at childcare centers. So every day I see operators. And it's been fun to live the professional journey in parallel with, you know, the personal journey of raising kids.” — Brett [6:46] “Our thesis is to provide the best unified platform experience for staff and parents from a digital experience perspective.” — Brett [10:12] “That's the most important aspect of the family journey when they're seeking care, is that you need to execute a great tour. If you don't, that's the make or break point, where a family is either like, I'm in or I'm out.” — Brett [23:02] “Yeah, you have to get your teams excited about engaging and selling your school. It shouldn't be a dirty word. We have the opportunity to serve this family. Sales is service, and so let's just use that service mindset and get our teams excited about being able to win that family over so that we can actually make a difference in the life of that child.” — Kris [28:19] “The first thing we generally ask is what's your customer journey, and have you mapped it out?” — Brett [33:09]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal LineLeader

In today's AI-powered world, omnichannel marketing creates seamless, personalized experiences across all customer touchpoints. By leveraging AI tools to analyze data and deliver personalized content, brands can boost engagement and customer spend while maintaining consistent messaging across digital and physical channels. Read more at https://trafficforge.clientcabin.com TrafficForge City: Ridgway Address: 1167 County Road 23 Website: https://trafficforge.clientcabin.com/

Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn

Was viele für einen ausgereizten Markt halten, sieht Coolblue als Chance: Der niederländische Elektronikhändler zeigt mit beeindruckender Kundenzufriedenheit und radikaler Serviceorientierung, wie auch in einem gesättigten Umfeld noch zweistelliges Wachstum möglich ist. In dieser Folge spricht Sven Rittau mit Urs Möller, Country Manager Germany, über das ehrgeizige Ziel, Coolblue auch auf dem deutschen Markt zur Love Brand zu machen – mit eigenem Lieferservice, Stores als Erlebnisräume und einem kompromisslosen Fokus auf den KundInnen. Dabei geht es nicht nur um NPS, sondern um die Frage, wie man sich in einem gesättigten Markt wie Unterhaltungselektronik noch sinnvoll differenzieren kann – etwa durch eigene Logistik, Markenführung und Unternehmenskultur. Urs Möller erklärt, warum Coolblue nicht auf maximale Auswahl, sondern auf durchdachte Produktlösungen setzt – und warum das Unternehmen bewusst auf physische Stores als Teil der Customer Journey setzt. Im Gespräch geht es außerdem um die Expansion in Deutschland, die Rolle zufriedener KundInnen fürs Wachstum und die drei zentralen Hebel, die Coolblue in den nächsten Jahren skalieren will. In dieser Folge mit Urs Möller und Sven Rittau lernst Du:

How do you balance fraud protection with customer experience when every security measure potentially adds friction to your users' journey?Join hosts Chuck Moxley and Nick Paladino as they talk with Tutu Adenle, a fraud prevention and customer experience expert who has navigated complex challenges at companies like Twitter, American Express, and Eventbrite. Tutu shares eye-opening insights about the sophisticated ways bad actors exploit marketplaces, from testing stolen credit cards to account takeovers, and explains why customers are now grateful for fraud alerts rather than annoyed by them.Tutu also reveals how she tackled content moderation on a global scale at Twitter, where moderating human behavior required understanding cultural nuances across different countries and regions. She discusses the delicate balance of implementing fraud detection tools that protect customers while maintaining a smooth user experience, and explains why building frictionless experiences requires understanding human behavior and constantly monitoring customer service data to know when you've gone too far.Main Takeaways from this episode:Embrace protective friction — Well-placed fraud prevention measures actually build customer loyalty when customers understand they're being protected, as evidenced by positive reactions to banking fraud alerts.Map friction strategically — Place fraud detection at critical points in the customer journey rather than throughout the entire experience, understanding where security is essential versus where it impedes legitimate users.Monitor customer service data religiously — Contact center volume and categories are your best early warning system for when friction has crossed from protective to frustrating, since customers will always tell you when something isn't working.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!https://www.thefrictionlessexperience.com/frictionless/Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook- Tutu's LinkedIn: https://www.linkedin.com/in/tutu-adenle/ Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters: (00:00) Introduction(03:00) From Physics to Customer Experience(05:00) Fraud in Digital Marketplaces(09:00) When Friction Builds Loyalty(11:00) How to Recover from Fraud Incidents(14:00) Finding the Right Balance with Multiple Fraud Tools(17:00) Strategic Friction Placement in Customer Journeys(19:00) Content Moderation Across Global Cultures(22:00) Regional Differences in Platform Safety(24:00) Proactive Content Detection(26:00) What Companies Get Wrong About Frictionless Experiences(30:00) Knowing When You've Gone Too Far(34:00) The Complexity of Building Frictionless Experiences(34:25) Conclusion

Wie steht es wirklich um den deutschen E-Commerce 2024 – und was erwartet Händler im Jahr 2025? Stefan Wenzel, E-Commerce-Stratege und Keynote-Speaker auf der K5, spricht mit Erik über die aktuelle Lage im Handel, strukturelle Marktverschiebungen und die großen Herausforderungen der kommenden Monate. In der heutigen Podcast-Folge geht es um Konsumtrends, Plattformdominanz, neue Wettbewerber und die disruptiven Auswirkungen von KI und Social Commerce. Stefan analysiert die „dunklen Wolken“ über dem Markt, benennt klare Ursachen – und zeigt zugleich Wege auf, wie Händler mit strategischer Beidhändigkeit Zukunft gestalten können. Die beiden erörtern insbesondere folgende Fragestellungen: - Warum war 2024 ein schwieriges Jahr für den deutschen E- Commerce – und was lässt sich für 2025 erwarten? - Welche Auswirkungen haben verändertes Konsumverhalten und Umsatzverlagerungen auf den Handel? - Wie verändert sich die Wettbewerbslage durch Amazon und asiatische Plattformen wie Temu? - Was bedeutet der Aufstieg von Creator- und Social- Commerce für klassische Händler? - Wie wirken KI-gesteuerte Agenten auf die Customer Journey – und was heißt das für Marken und Plattformen? - Welche strategischen Empfehlungen gibt Stefan Wenzel für Händler im Spannungsfeld zwischen Gegenwart und Zukunft? - Was sind zentrale Thesen aus Stefans K5-Keynote 2025? Über Stefan Wenzel Stefan Wenzel ist ein erfahrener E-Commerce- und Plattformstratege mit über 20 Jahren Branchenerfahrung. Er war unter anderem Geschäftsführer bei eBay Deutschland, hatte Führungsrollen bei der Otto Group und weiteren Handelsunternehmen und berät heute Unternehmen in den Bereichen Plattformökonomie, Retail Media und digitale Transformation. Als Speaker, Autor und Keynote-Gast ist er regelmäßig auf führenden Branchenveranstaltungen präsent – unter anderem auf der K5-Konferenz, wo er 2025 erneut zu den Hauptrednern gehört. Seine Analysen gelten als fundiert, strategisch und zukunftsgerichtet.

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changing—are you adapting? Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This week on the podcast, the team are joined by omnichannel engagement expert Yacin Marzouki, who shares his strategies on how to make omnichannel work for both pharmaceutical companies and healthcare professionals.  Together, Yacin and Jade sit down in the studio to explore what it takes to harmonise omnichannel across an organisation, why content activation is still a major hurdle, how to make sure messaging truly resonates with HCPs and much more. Expect practical insights on operational excellence, the evolving role of AI and a fresh perspective on what success looks like across a product's lifecycle.  A little more on EMJ GOLD's guest…  Yacin Marzouki is a global omnichannel engagement lead on a mission to disrupt the industry's approach to omnichannel. Within the pharmaceutical sector, he specialises in shaping seamless customer journeys, driving content activation and aligning global strategies with local execution. Yacin is dedicated to transforming brand plans into meaningful, measurable customer engagements, and is passionate about building high-performing, collaborative teams that deliver real impact. 

Today's episode is a replay of an Instagram live training I ran in May. How to build your customer journey so your clients stay with you Here are the key takeaways from the session - 

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Mark Stern, founder and CEO of Custom Box Agency, an award-winning boutique specializing in bringing digital offers to life through innovative offline ‘box experiences.’ Today, he’ll share how he made the leap from corporate to startup life, offer practical tips for integrating physical touchpoints into a digital world, and discuss the secret sauce behind building high-impact customer journeys. I can’t wait to dive into his wealth of knowledge. KEY TAKEAWAYS When I mixed physical and digital together with my publication called ‘Entrepreneur Elements’ I people started posting unboxing videos, which a digital-only product can do. Everyone who received the product became an ambassador and lots of organic traffic was being created as a result. During Covid the virtual event game became bloody red, in terms of competition, because everyone became a virtual event expert overnight. But the boxes, and how we were approaching this to get results faster, was an unknown, exciting realm which I went 100% in on and the business skyrocketed from zero to a million in the first year just by pivoting and focussing on this opportunity. What we include inside our boxes is a welcome note, a getting started guide – which, for me is the most powerful sales pieces to orient people on the journey that they’re about to start and see your universe, a journey map – a visual depiction of the recipe that’s going to get you the result, then all the tools and resources. This isn’t SWAG (Stuff Without A Goal), think of it a product development and who we can truly get into your programme and give people the incentive structure to want to take one step at a time. I love data, so I can engineer feedback loops to say, once you’ve hit a certain milestone, how can I get you to provide me with the information I need so 1, I can celebrate you, but 2, it also gives me good intel to make the product you’re making better. BEST MOMENTS ‘In the online space done beats perfect. I approach the standards of the online realm in a corporate way; the client’s either ready or not ready at all.’ ‘If you have a digital product, you have to compliment it with something physical because physical can tap into other modalities and senses that digital can’t.’ ‘It’s not about you, it’s truly about your customers and their needs.’ ‘Boxes can be a tool to take what you’re already talking about/teaching, or the service you’re providing and making it easier for people to have the breakthrough in the tangible way the a digital-only product just can’t.’ ABOUT THE GUEST Mark Stern is an accomplished serial entrepreneur and the visionary behind Custom Box Agency, an award-winning experience design firm headquartered in Austin, Texas. Leveraging his background as a top-ranked strategy consultant at Deloitte, Mark has guided major retail and lifestyle brands through transformative growth initiatives. He holds an MBA from Duke University and has been recognized as a Forbes Next 1,000 Entrepreneur, as well as featured in Joey Coleman’s bestselling book Never Lose an Employee Again.Mark’s passion for merging the physical with the digital underpins his signature approach of crafting “offline-meets-online” experiences. By moving beyond standard swag and focusing on strategic box campaigns, Mark’s team has successfully launched 100+ direct mail initiatives—boosting conversions, slashing churn, and extending customer lifetime value. As a mentor at SXSW, sought-after keynote speaker, and champion for innovative entrepreneurship, Mark remains dedicated to helping businesses of all sizes adopt experience design as a powerful lever for growth. Email ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Welcome to another insightful episode of Wealth Talk, where we explore the strategies, tools, and mindset shifts that help you build lasting wealth. This week, host Christian Rodwell is joined by Paul Green, a former airline pilot turned sales strategist, who now helps entrepreneurs grow their businesses by building genuine connections through WhatsApp.Key Topics & Takeaways1. Paul's Entrepreneurial JourneyFrom losing his pilot job during the pandemic to launching a resilience training business.Creative outreach with Lego and QR codes led to unexpected NHS conversations and a £3M contract offer.2. Why WhatsApp?92% of the UK population uses WhatsApp.Achieves up to 95% open rates—far surpassing email and phone.It's where real conversations and relationships happen.3. Sales & Marketing ‘Flight PlanAdapting aviation principles: Takeoff (initiate), Cruise (nurture), Landing (close the sale).Automation should enhance—not replace—the human experience.4. Humanising Your MessagingUse video, voice notes, and even selfies for personal, authentic touchpoints.Don't over-polish—background noise and informal messages build trust.5. WhatsApp in ActionCase studies: Schools sending personalised videos, event/webinar invitations, and ongoing client updates.Dramatic improvements in webinar attendance and lead engagement when using WhatsApp over email.6. Automation & AIStart manually, then layer in automation for speed (e.g., instant replies to new leads).AI can help with FAQs, but always offer a route to a real person.7. Common MistakesTrying to sound too corporate or scripted.Failing to respond quickly—speed is critical for conversions.8. Paul's WhatsApp PlaybookFree resource: Campaign templates, strategies, and a walkthrough webinar.Available at clientfunnels.co.uk—download triggers a WhatsApp conversation with Paul.9. Paul's Challenge to ListenersMessage 10 people on WhatsApp in the next 10 minutes and see what happens!Links & ResourcesPaul Green LinkedIn: linkedin.com/in/paul-green-foPaul's Playbook: clientfunnels.co.uk/wealthPaul on Facebook: facebook.com/paul.greenldPaul on Instagram: instagram.com/paulgreenIdConnect with WealthBuildersListen on Spotify, Apple Podcasts, YouTube, and all major platforms.For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!Next Steps On Your Wealth Building Journey: Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform.

In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn't stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand's relationship with its audience, from the first click to lifelong advocacy.

In this episode of Rachet+Wrench Radio, sponsored by SHOP-WARE, Editor-in-Chief Ivan Rioja-Scott sits down with Cavan Robinson, VP of Vehlo, to talk about how SHOP-WARE can help improve your shop's efficiency and bottom-line results. By using a streamlined cloud-based platform, you can significantly improve customer service while ensuring your shop runs seamlessly, boosting car counts, average repair orders and technician efficiency. 

Send us a textIn the fourth episode of the Heat Pump Ready special bulletin series, Nathan talks to three Heat Pump Ready projects to discuss the topic of ‘Improving the customer journey'. Nathan is joined by Jack Jarvis from EDF, Gareth Robertson from Thermly and Lucy Fairchild from Oxford City Council to discuss.Support the showLearn more about heat pump heating by followingNathan on Linkedin, Twitter and BlueSky

In this insightful episode of the Ed Parcaut Podcast, Ed sits down with Damon Lembi, CEO of Learnit and host of the LearnItAll podcast, for a wide-ranging conversation about personal growth, career pivots, and the transformative power of artificial intelligence. Damon shares his journey from being drafted twice by Major League Baseball teams to navigating imposter syndrome and ultimately finding his passion in leading a tech-learning company. Together, Ed and Damon dive deep into the world of podcasting, the evolution of technology from floppy disks to cloud-based learning, and how AI is reshaping the modern workforce—making tasks faster, democratizing opportunity, and challenging everyone to stay adaptable. They discuss practical ways business owners and professionals can leverage AI tools like ChatGPT, not just for productivity but as a creative thought partner. Plus, they tackle why soft skills still matter in a tech-driven world and offer actionable tips for embracing communication, leadership, and authenticity. If you're a business leader, entrepreneur, or anyone looking to stay ahead of the tech curve without losing the human touch, this episode is full of practical advice and inspiring stories. Don't miss Ed and Damon's candid takes on career reinvention, the future of work, and why the best way to get good at anything is just to keep showing up. Connect with the guests: Damon Lembi: LinkedIn, Learnit.com, LearnItAll Podcast Ed Parcaut: [Podcast homepage] Listen now for inspiration, strategic insights, and lots of laughs! #Podcast #EdParcaut #DamonLembi #InnerEdison #LearnIt #AI #ArtificialIntelligence #ChatGPT #Podcasting #CareerPivot #PersonalDevelopment #SoftSkills #Leadership #TechTalk #B2B #BusinessGrowth #DigitalSkills #ProfessionalGrowth #CommunicationSkills #SuccessMindset #LifelongLearning #ModernWorkplace #CareerAdvice #Innovation #AdaptToChange

Send us a textWhat do sprint triathlons, marketing strategies, and business growth have in common? According to marketing powerhouse and endurance athlete Laura Patterson — everything.

Most business owners follow up once or twice — but it actually takes 7 to 12 touchpoints to turn a lead into a paying client. In this episode of Strategy with Sally, we dive into how to build a follow-up system that converts using smart automation. Learn how to nurture leads, close more sales, and create raving fans who buy again and refer others. You'll discover: Why most businesses lose sales due to lack of follow-up How to use automation to stay front of mind without being pushy The 3 keys to creating fans who rave, renew, and recruit Why the customer journey doesn't end at the sale — and how to wow every step of the way If you're ready to boost conversions and build lasting client relationships with ease, this quick tip is a must-listen!   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client's mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer's journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair  WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW PHOREST SALON SOFTWARE Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/  Instagram: https://www.instagram.com/phorestsalonsoftware/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room' Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences.More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.Chapter Titles and Times:Introduction to Katie Smith [00:00 - 05:00]Overview of Katie's background and expertiseIntroduction to the episode's themesThe Art of the Customer Journey [05:01 - 15:00]Katie's approach to transforming chaos into strategic successThe importance of aligning marketing strategies with company goalsConnecting with Consumers [15:01 - 25:00]Strategies for promoting shared values and building strong teamsInsights on creating meaningful customer experiencesDriving Sustainable Growth [25:01 - 35:00]Tips for fostering growth in startups and established companiesKatie's experiences with Wild Path ConsultingLessons from the Outdoors [35:01 - 45:00]How Katie's love for adventure and public lands influences her workThe role of environmental science and psychology in marketingClosing Thoughts and Takeaways [45:01 - End]Final reflections from Katie and the hostsKey takeaways for leaders and marketers#10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarityKatie SmithLinkedIn: https://www.linkedin.com/in/katiesmithwildpath/Website: https://followthewildpath.com/

Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

In this episode of FrameworkFocus, VP of Customer Success Jackie Maitland is joined by Eric Fernandez and Dustin Harbison to explore the full customer journey at SoftWriters—from first engagement through implementation, account management, and long-term growth. Together, they share how collaboration, transparency, and continuous feedback shape a partnership built for lasting success in the long-term care pharmacy space.

Send us a textIn this episode of Navigating the Customer Experience, we're joined by Eric Karofsky, an award-winning expert in customer experience (CX), user experience (UX), and employee engagement, and the founder of VectorHX, a human experience agency. Eric shares his professional journey—from decades in agency and consultancy work with major brands like Michelin and Royal Caribbean, to leading UX at the Broad Institute of MIT and Harvard, and now building his own company focused on creating seamless customer interactions across digital and physical touchpoints.Eric discusses how AI is rapidly reshaping the customer experience landscape, emphasizing that it's a powerful tool—not a solution on its own. He shares both the promise and the current limitations of AI, particularly in customer support scenarios, likening poorly designed chatbots to frustrating call center loops from the 1980s.A major theme in the episode is understanding customer behavior through cultural, situational, and demographic lenses. Eric cautions against forcing users into preferred communication channels and instead advises companies to map the ideal journey for different personas and optimize each channel for a frictionless experience.He offers a powerful case study from the pharmaceutical industry, where AI is being used to transform labor-intensive literature reviews—cutting timelines from six months to potentially two weeks. This not only boosts business efficiency but also accelerates drug development, delivering life-saving treatments to patients faster.Eric also touches on:AI leadership and how it should drive business strategy by identifying areas for efficiency and innovation.Tools he can't live without, like Claude AI and Notion, which he uses to manage his business and ideas.His excitement about no-code tools like Bolt.new and Lovable, which allow rapid prototyping of full-stack apps without technical skills.The enduring value of classic books like Getting to Yes and The Design of Everyday Things, which shaped his thinking around negotiation and customer-centric design.The importance of motivation and resilience, fueled by the exciting pace of innovation and meaningful human connections with clients and team members.He closes with a favorite quote by Benjamin Franklin:"Tell me and I forget. Teach me and I remember. Involve me and I learn." A reminder of the value of active learning and mentorship in building strong, collaborative teams.You'll leave this episode with fresh insights on CX, AI strategy, and how to build human-centered experiences in a rapidly evolving digital world.

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event