Podcasts about customer journey

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Mark Stern, founder and CEO of Custom Box Agency, an award-winning boutique specializing in bringing digital offers to life through innovative offline ‘box experiences.’ Today, he’ll share how he made the leap from corporate to startup life, offer practical tips for integrating physical touchpoints into a digital world, and discuss the secret sauce behind building high-impact customer journeys. I can’t wait to dive into his wealth of knowledge. KEY TAKEAWAYS When I mixed physical and digital together with my publication called ‘Entrepreneur Elements’ I people started posting unboxing videos, which a digital-only product can do. Everyone who received the product became an ambassador and lots of organic traffic was being created as a result. During Covid the virtual event game became bloody red, in terms of competition, because everyone became a virtual event expert overnight. But the boxes, and how we were approaching this to get results faster, was an unknown, exciting realm which I went 100% in on and the business skyrocketed from zero to a million in the first year just by pivoting and focussing on this opportunity. What we include inside our boxes is a welcome note, a getting started guide – which, for me is the most powerful sales pieces to orient people on the journey that they’re about to start and see your universe, a journey map – a visual depiction of the recipe that’s going to get you the result, then all the tools and resources. This isn’t SWAG (Stuff Without A Goal), think of it a product development and who we can truly get into your programme and give people the incentive structure to want to take one step at a time. I love data, so I can engineer feedback loops to say, once you’ve hit a certain milestone, how can I get you to provide me with the information I need so 1, I can celebrate you, but 2, it also gives me good intel to make the product you’re making better. BEST MOMENTS ‘In the online space done beats perfect. I approach the standards of the online realm in a corporate way; the client’s either ready or not ready at all.’ ‘If you have a digital product, you have to compliment it with something physical because physical can tap into other modalities and senses that digital can’t.’ ‘It’s not about you, it’s truly about your customers and their needs.’ ‘Boxes can be a tool to take what you’re already talking about/teaching, or the service you’re providing and making it easier for people to have the breakthrough in the tangible way the a digital-only product just can’t.’ ABOUT THE GUEST Mark Stern is an accomplished serial entrepreneur and the visionary behind Custom Box Agency, an award-winning experience design firm headquartered in Austin, Texas. Leveraging his background as a top-ranked strategy consultant at Deloitte, Mark has guided major retail and lifestyle brands through transformative growth initiatives. He holds an MBA from Duke University and has been recognized as a Forbes Next 1,000 Entrepreneur, as well as featured in Joey Coleman’s bestselling book Never Lose an Employee Again.Mark’s passion for merging the physical with the digital underpins his signature approach of crafting “offline-meets-online” experiences. By moving beyond standard swag and focusing on strategic box campaigns, Mark’s team has successfully launched 100+ direct mail initiatives—boosting conversions, slashing churn, and extending customer lifetime value. As a mentor at SXSW, sought-after keynote speaker, and champion for innovative entrepreneurship, Mark remains dedicated to helping businesses of all sizes adopt experience design as a powerful lever for growth. Email ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Welcome to another insightful episode of Wealth Talk, where we explore the strategies, tools, and mindset shifts that help you build lasting wealth. This week, host Christian Rodwell is joined by Paul Green, a former airline pilot turned sales strategist, who now helps entrepreneurs grow their businesses by building genuine connections through WhatsApp.Key Topics & Takeaways1. Paul's Entrepreneurial JourneyFrom losing his pilot job during the pandemic to launching a resilience training business.Creative outreach with Lego and QR codes led to unexpected NHS conversations and a £3M contract offer.2. Why WhatsApp?92% of the UK population uses WhatsApp.Achieves up to 95% open rates—far surpassing email and phone.It's where real conversations and relationships happen.3. Sales & Marketing ‘Flight PlanAdapting aviation principles: Takeoff (initiate), Cruise (nurture), Landing (close the sale).Automation should enhance—not replace—the human experience.4. Humanising Your MessagingUse video, voice notes, and even selfies for personal, authentic touchpoints.Don't over-polish—background noise and informal messages build trust.5. WhatsApp in ActionCase studies: Schools sending personalised videos, event/webinar invitations, and ongoing client updates.Dramatic improvements in webinar attendance and lead engagement when using WhatsApp over email.6. Automation & AIStart manually, then layer in automation for speed (e.g., instant replies to new leads).AI can help with FAQs, but always offer a route to a real person.7. Common MistakesTrying to sound too corporate or scripted.Failing to respond quickly—speed is critical for conversions.8. Paul's WhatsApp PlaybookFree resource: Campaign templates, strategies, and a walkthrough webinar.Available at clientfunnels.co.uk—download triggers a WhatsApp conversation with Paul.9. Paul's Challenge to ListenersMessage 10 people on WhatsApp in the next 10 minutes and see what happens!Links & ResourcesPaul Green LinkedIn: linkedin.com/in/paul-green-foPaul's Playbook: clientfunnels.co.uk/wealthPaul on Facebook: facebook.com/paul.greenldPaul on Instagram: instagram.com/paulgreenIdConnect with WealthBuildersListen on Spotify, Apple Podcasts, YouTube, and all major platforms.For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!Next Steps On Your Wealth Building Journey: Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform.

In dieser Folge des Onlineshop Geflüster Podcasts erfährst du, warum du dich bei der Steuerung deiner Meta Ads nicht blind auf den ROAS der Werbeplattform verlassen solltest. Wir sprechen über bessere Entscheidungsgrundlagen wie tatsächliche Profitabilität, Attribution und welche Metriken dir wirklich helfen, deine Ads sinnvoll zu optimieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In dieser Episode von SEOPRESSO Podcast spricht Björn Darko mit Chantal Sebrantke, auch bekannt als die Marketing-Fee, über die Verbindung zwischen Psychologie und Marketing. Chantal teilt ihre Erfahrungen aus der Welt des Visual Merchandising und wie diese Erkenntnisse in das Online-Marketing und SEO integriert werden können. Sie diskutieren die Bedeutung von Suchintention, Keyword-Recherche und Zielgruppenanalyse, um effektive Marketingstrategien zu entwickeln. Zudem gibt Chantal Einblicke in ihre persönliche Reise zur Selbstständigkeit und die Aha-Momente, die sie auf diesem Weg hatte. In diesem Gespräch diskutieren Chantal und Björn die Bedeutung von Keyword-Recherche im Marketing, die Strategien für Online-Gestaltung und User Intent, sowie die Rolle von Markenbildung im digitalen Zeitalter. Sie beleuchten die Herausforderungen und Chancen, die sich durch die digitale Transformation ergeben, und betonen die Wichtigkeit von Sichtbarkeit und Emotionen im Marketing. Zudem geben sie wertvolle Einblicke in die notwendigen Skills für angehende Marketer und die Bedeutung der Customer Journey.takeawaysPsychologie ist der Schlüssel im Marketing.Der Goldene Schnitt ist überall in der Natur.Suchintention ist entscheidend für den Content.Keyword-Recherche steht und fällt mit dem Erfolg.Visual Merchandising hat viel mit Online-Marketing zu tun.Emotionen triggern ist wichtig für die Conversion.Die Biosstruktur-Analyse hilft bei der Zielgruppenansprache.Farbpsychologie beeinflusst die Wahrnehmung.Aha-Momente sind entscheidend für die Selbstständigkeit.Die richtige Ansprache führt zu höheren Conversions. Keyword-Recherche ist entscheidend für den Erfolg im Marketing.User Intent sollte bei der Gestaltung von Online-Inhalten berücksichtigt werden.Markenbildung wird im digitalen Zeitalter immer wichtiger.Sichtbarkeit auf verschiedenen Plattformen ist entscheidend für den Erfolg.Emotionen spielen eine große Rolle im Gedächtnis der Konsumenten.Die Customer Journey muss strategisch betrachtet werden.SEO bleibt ein zentraler Bestandteil des Online-Marketings.Langfristige Strategien sind wichtiger als kurzfristige Erfolge.Die digitale Transformation erfordert Anpassungen in der Marketingstrategie.Marketer müssen sich ständig weiterbilden und anpassen.Chapters00:00 Einführung in die Welt des Marketings02:49 Psychologie im Marketing und ihre Bedeutung06:00 Der Goldene Schnitt und seine Anwendung im Marketing08:55 Suchintention und Keyword-Recherche im SEO11:52 Personas und Zielgruppenanalyse im Marketing14:59 Der Weg zur Selbstständigkeit und Aha-Momente17:29 Keyword-Recherche und ihre Bedeutung20:20 Strategien für Online-Gestaltung und User Intent23:23 Die Rolle von Markenbildung im digitalen Zeitalter27:05 Die Zukunft des Marketings und Sichtbarkeit30:17 Wichtige Skills für angehende Marketer34:00 Emotionen und Gedächtnis im Marketing

Website: https://www.mollie.com/de/ Chris LinkedIn: https://www.linkedin.com/in/christopher-henke-mollie/ E-Commerce Report: https://www.mollie.com/de/papers/european-ecommerce-report In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Chris von mollie über vielfältige Zahlungsarten, darüber, welche du in deinem Shop anbieten solltest – und wie du herausfindest, welche Payment-Optionen wirklich zu DEINEM Onlineshop passen. Wir reden außerdem über Checkout-Optimierung, Vertrauen im Kaufprozess und wie du das Kundenerlebnis beim Bezahlen auf das nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn't stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand's relationship with its audience, from the first click to lifelong advocacy.

In this episode of Rachet+Wrench Radio, sponsored by SHOP-WARE, Editor-in-Chief Ivan Rioja-Scott sits down with Cavan Robinson, VP of Vehlo, to talk about how SHOP-WARE can help improve your shop's efficiency and bottom-line results. By using a streamlined cloud-based platform, you can significantly improve customer service while ensuring your shop runs seamlessly, boosting car counts, average repair orders and technician efficiency. 

In no way is this week's episode a nod to our corporate overlords in any way, shape or form.That said, first up in this episode there's a brief chat between Fintan and Jon [0:00 – 10:22], followed by another interview from Jon's recent visit to Everymatrix's shiny new London offices, this time with Russell Colvin, Commercial Director, and Mark Wilson, Head of Trading, to talk about the FSB acquisition and more. Jon finds out why they bought FSB then built their own solution, because you've got to ask, am I right? [10:23 – 21:50]Then the hosts welcome Rony Vexelman, VP of Marketing at OptiMove, to discuss their new product, Optimove Engage, designed for modern marketers. The conversation explores the challenges of content creation and management in marketing, the role of AI in optimising marketing efforts, and the importance of maintaining brand consistency across customer journeys. Rony emphasizes the need for quality control in marketing automation and shares best practices for leveraging AI effectively. We get into the importance of customer engagement and optimisation in marketing, introducing Ignite+, a program designed to support emerging operators in the iGaming industry. The discussion emphasises the need for personalisation in CRM strategies while also addressing the philosophical implications of reducing individuals to mere data points. The conversation concludes with reflections on the human element in digital interactions and the importance of community in business.Choice quotes: "Creating content is no longer the problem.""Quality control on steroids.""Trust but verify, as Reagan said.""We believe we can help them come and grow.""This is how we're going to do it.""The King's English is way behind…""You got honey trapped, mate."Russell Colvin on LinkedIn: https://www.linkedin.com/in/russellcolvin/Mark Wilson on LinkedIn: https://www.linkedin.com/in/mark-wilson-b1778763/Rony Vexelman on LinkedIn: https://www.linkedin.com/in/ronyvexelman/As ever, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free! The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, every guy wants to be them… and so does every girl.Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you! The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website:

Send us a textIn the fourth episode of the Heat Pump Ready special bulletin series, Nathan talks to three Heat Pump Ready projects to discuss the topic of ‘Improving the customer journey'. Nathan is joined by Jack Jarvis from EDF, Gareth Robertson from Thermly and Lucy Fairchild from Oxford City Council to discuss.Support the showLearn more about heat pump heating by followingNathan on Linkedin, Twitter and BlueSky

„In meinem 1. Führungsteam war jeder einzelne älter als ich. Es war herausfordernd, zu zeigen, dass du für diese Position die Berechtigung hast,“ sagt Stefan Schulz-Gohritz, CFO bei Mister Spex. Er spricht über die Dynamik und Chancen im Optikmarkt und über seine persönliche Reise als CFO in einem sich wandelnden Unternehmen. In dieser Episode gehen er und Franz Kubbillum auf wichtige Fragen ein: - Wie sieht die die innovative Customer Journey von Mr. Spex aus? - Welche Bedeutung hat Unternehmertum im C-Level für ihn? - Was würde er in seiner Karriere anders machen? - Was sind seine Ansichten zu Disziplin, Durchhaltevermögen und persönlicher Balance? Erfahren Sie hier, wie Stefan Schulz-Gohritz diese und weitere Themen beleuchtet. Themen: - C-Level - Optikbranche - Unternehmertum --- Über Atreus – A Heidrick & Struggles Company Atreus garantiert die perfekte Interim-Ressource (m/w/d) für Missionen, die nur eine einzige Option erlauben: nachhaltigen Erfolg! Unser globales Netzwerk aus erfahrenen Managern auf Zeit zählt weltweit zu den besten. In engem Schulterschluss mit den Atreus Direktoren setzen unsere Interim Manager vor Ort Kräfte frei, die Ihr Unternehmen zukunftssicher auf das nächste Level katapultieren. ▶️ Besuchen Sie unsere Website: https://www.atreus.de/ ▶️ Interim Management: https://www.atreus.de/kompetenzen/service/interim-management/ ▶️ Für Interim Manager: https://www.atreus.de/interim-manager/ ▶️ Profil von Stefan Schulz-Gohritz: https://www.linkedin.com/in/stephanschulz/ ▶️ Profil von Franz Kubbillum: https://www.atreus.de/team/franz-kubbillum/

Zur Stellenanzeige: https://join.com/companies/broes-media Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir die 3 Schritte, die du gehen musst, um deine Ads profitabel zu skalieren. Du erfährst, welche Komponenten und Performance-Kennzahlen wirklich sitzen müssen, damit du deinen Adspend gezielt und profitabel hochfahren kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this insightful episode of the Ed Parcaut Podcast, Ed sits down with Damon Lembi, CEO of Learnit and host of the LearnItAll podcast, for a wide-ranging conversation about personal growth, career pivots, and the transformative power of artificial intelligence. Damon shares his journey from being drafted twice by Major League Baseball teams to navigating imposter syndrome and ultimately finding his passion in leading a tech-learning company. Together, Ed and Damon dive deep into the world of podcasting, the evolution of technology from floppy disks to cloud-based learning, and how AI is reshaping the modern workforce—making tasks faster, democratizing opportunity, and challenging everyone to stay adaptable. They discuss practical ways business owners and professionals can leverage AI tools like ChatGPT, not just for productivity but as a creative thought partner. Plus, they tackle why soft skills still matter in a tech-driven world and offer actionable tips for embracing communication, leadership, and authenticity. If you're a business leader, entrepreneur, or anyone looking to stay ahead of the tech curve without losing the human touch, this episode is full of practical advice and inspiring stories. Don't miss Ed and Damon's candid takes on career reinvention, the future of work, and why the best way to get good at anything is just to keep showing up. Connect with the guests: Damon Lembi: LinkedIn, Learnit.com, LearnItAll Podcast Ed Parcaut: [Podcast homepage] Listen now for inspiration, strategic insights, and lots of laughs! #Podcast #EdParcaut #DamonLembi #InnerEdison #LearnIt #AI #ArtificialIntelligence #ChatGPT #Podcasting #CareerPivot #PersonalDevelopment #SoftSkills #Leadership #TechTalk #B2B #BusinessGrowth #DigitalSkills #ProfessionalGrowth #CommunicationSkills #SuccessMindset #LifelongLearning #ModernWorkplace #CareerAdvice #Innovation #AdaptToChange

Zur Stellenanzeige: https://join.com/companies/broes-media Zum Videotraining: https://www.berend-heins.de/videotraining-anmeldung In dieser Folge des Onlineshop Geflüster Podcasts klären wir, wie normal Umsatzschwankungen sind – und wie du sinnvoll damit umgehst. Du bekommst ein besseres Gefühl für typische Verläufe bei Onlineshops und erfährst, wie du trotz Schwankungen profitabel und strategisch weiter skalieren kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Send us a textWhat do sprint triathlons, marketing strategies, and business growth have in common? According to marketing powerhouse and endurance athlete Laura Patterson — everything.

Most business owners follow up once or twice — but it actually takes 7 to 12 touchpoints to turn a lead into a paying client. In this episode of Strategy with Sally, we dive into how to build a follow-up system that converts using smart automation. Learn how to nurture leads, close more sales, and create raving fans who buy again and refer others. You'll discover: Why most businesses lose sales due to lack of follow-up How to use automation to stay front of mind without being pushy The 3 keys to creating fans who rave, renew, and recruit Why the customer journey doesn't end at the sale — and how to wow every step of the way If you're ready to boost conversions and build lasting client relationships with ease, this quick tip is a must-listen!   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

What truly creates an exceptional employee experience? The answer goes far beyond competitive compensation and trendy office perks.Employee and customer experiences are inextricably linked - you simply cannot separate these two crucial elements of business success. When employees feel valued, aligned with purpose, and empowered to make decisions, that positive energy naturally flows through to customer interactions, driving better results for everyone.The foundation of great employee experience rests on three essential pillars. First, a purpose-driven culture rooted in a clear mission statement gives employees something bigger than themselves to work toward. Second, employees need clarity around what success looks like and how their specific role contributes to it. The third pillar is genuine empowerment through proper tools, training, trust and support.While benefits and compensation matter, they're merely table stakes. The true elevation of employee experience comes when people connect to purpose and understand that customer experience is everyone's business.Ready to transform your employee and customer experiences? Visit experienceinvestigators.com for resources or join our membership at cxmembership.com to access on-demand courses that will help you build a truly customer-centric organization from the inside out.Resources Mentioned:Download the free CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookGet the Employee Journey Map Template -- https://bit.ly/ejmtemplateLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client's mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer's journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair  WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW PHOREST SALON SOFTWARE Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/  Instagram: https://www.instagram.com/phorestsalonsoftware/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room' Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/

Are companies pursuing frictionless experiences at the expense of truly understanding what problems they're solving?Join hosts Chuck Moxley and Nick Paladino as they talk with Mehdi Rizvi, a digital transformation expert who began his career in operations and supply chain before pivoting to customer experience. Mehdi reveals eye-opening insights about the disconnect between departments in large organizations, where siloed KPIs create fractured customer journeys—like a luxury retailer who successfully drives traffic to their website and store but fails to provide basic product specification sheets when customers are ready to buy a $30,000 item. He challenges the common approach to AI adoption, explaining that most companies haven't even mastered basic analytics or data warehousing but are blindly applying AI without clear use cases. Throughout the conversation, he emphasizes that creating a truly frictionless experience requires meticulous attention to operational details and understanding the end-to-end customer journey.Main Takeaways from this episode:Start with foundations — Before implementing technology solutions, thoroughly map your current processes, understand customer journeys, and identify real problems rather than pursuing shiny objects.Connect the dots — Break down silos by ensuring people, processes, and technology work together across departments, as frictionless experiences cannot be created within isolated teams.Make simplicity intentional — Simple customer experiences like Amazon's two-click returns don't happen by accident; they result from intensive work to map and optimize every touchpoint, especially when things go wrong.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!https://www.thefrictionlessexperience.com/frictionless/Mehdi's LinkedIn: https://www.linkedin.com/in/mehdi-rizvi/Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters: (00:00) Introduction(03:00) From Operations to Customer Experience (06:00) When Frictionless Experiences Conflict with Business KPIs (08:00) Why Foundational Operations Matter More Than Technology (11:00) Why Companies Fail at Creating Frictionless Experiences(14:00) The Problem with Siloed Product Management Teams (17:00) When Customer Journeys Break(20:00) The Right Way to Approach AI Implementation(24:00) What Amazon Gets Right About Customer Experience (28:00) The Hidden Work Behind Simple Customer Experiences (31:00) The Three Keys to Successful Digital Transformation (33:00) Conclusion

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences.More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.Chapter Titles and Times:Introduction to Katie Smith [00:00 - 05:00]Overview of Katie's background and expertiseIntroduction to the episode's themesThe Art of the Customer Journey [05:01 - 15:00]Katie's approach to transforming chaos into strategic successThe importance of aligning marketing strategies with company goalsConnecting with Consumers [15:01 - 25:00]Strategies for promoting shared values and building strong teamsInsights on creating meaningful customer experiencesDriving Sustainable Growth [25:01 - 35:00]Tips for fostering growth in startups and established companiesKatie's experiences with Wild Path ConsultingLessons from the Outdoors [35:01 - 45:00]How Katie's love for adventure and public lands influences her workThe role of environmental science and psychology in marketingClosing Thoughts and Takeaways [45:01 - End]Final reflections from Katie and the hostsKey takeaways for leaders and marketers#10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarityKatie SmithLinkedIn: https://www.linkedin.com/in/katiesmithwildpath/Website: https://followthewildpath.com/

Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

In this episode of FrameworkFocus, VP of Customer Success Jackie Maitland is joined by Eric Fernandez and Dustin Harbison to explore the full customer journey at SoftWriters—from first engagement through implementation, account management, and long-term growth. Together, they share how collaboration, transparency, and continuous feedback shape a partnership built for lasting success in the long-term care pharmacy space.

What happens when a marketing leader decides to halt 90% of content output? For Ben Taylor, Director of Revenue Marketing and Customer Journeys at Cisco, it wasn't a gamble—it was a strategy. In this refreshingly candid episode, Ben makes the case that content marketing is (and should be) dead and explains how empathy mapping, design thinking, and intentional "awkward silence" amongst his marketing & CX teams have become his new north star. We dive into how Ben transformed Cisco's approach to customer experience by prioritizing deep understanding over high-volume output — and saw 5x pipeline growth as a result. From redefining how marketing supports sales to slowing down in order to speed up, this episode challenges everything you thought you knew about B2B engagement. If you're tired of creating content for content's sake, this one's your permission slip to stop, rethink, and rebuild. Key Moments: 00:00 How Cisco's Ben Taylor Is Redefining Customer Experience03:17 Why Marketing Is Core to the Entire Customer Journey07:23 Content Marketing Is Dead: Here's What Works Instead13:25 How Design Thinking Transformed Cisco's Marketing29:36 Can AI Be Empathetic? The Real Challenge in CX Automation36:23 Using Empathy Mapping to Build Better B2B Campaigns38:19 Agile Marketing: Faster Cycles, Smarter Strategy45:34 Hiring for Fit: Why Empathy Matters More Than Pedigree52:15 The Emotional Core of Customer Experience Strategy01:01:56 Breaking Silos: Aligning Marketing, Sales & Success –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

Send us a textIn this episode of Navigating the Customer Experience, we're joined by Eric Karofsky, an award-winning expert in customer experience (CX), user experience (UX), and employee engagement, and the founder of VectorHX, a human experience agency. Eric shares his professional journey—from decades in agency and consultancy work with major brands like Michelin and Royal Caribbean, to leading UX at the Broad Institute of MIT and Harvard, and now building his own company focused on creating seamless customer interactions across digital and physical touchpoints.Eric discusses how AI is rapidly reshaping the customer experience landscape, emphasizing that it's a powerful tool—not a solution on its own. He shares both the promise and the current limitations of AI, particularly in customer support scenarios, likening poorly designed chatbots to frustrating call center loops from the 1980s.A major theme in the episode is understanding customer behavior through cultural, situational, and demographic lenses. Eric cautions against forcing users into preferred communication channels and instead advises companies to map the ideal journey for different personas and optimize each channel for a frictionless experience.He offers a powerful case study from the pharmaceutical industry, where AI is being used to transform labor-intensive literature reviews—cutting timelines from six months to potentially two weeks. This not only boosts business efficiency but also accelerates drug development, delivering life-saving treatments to patients faster.Eric also touches on:AI leadership and how it should drive business strategy by identifying areas for efficiency and innovation.Tools he can't live without, like Claude AI and Notion, which he uses to manage his business and ideas.His excitement about no-code tools like Bolt.new and Lovable, which allow rapid prototyping of full-stack apps without technical skills.The enduring value of classic books like Getting to Yes and The Design of Everyday Things, which shaped his thinking around negotiation and customer-centric design.The importance of motivation and resilience, fueled by the exciting pace of innovation and meaningful human connections with clients and team members.He closes with a favorite quote by Benjamin Franklin:"Tell me and I forget. Teach me and I remember. Involve me and I learn." A reminder of the value of active learning and mentorship in building strong, collaborative teams.You'll leave this episode with fresh insights on CX, AI strategy, and how to build human-centered experiences in a rapidly evolving digital world.

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential. Takeaways The name 'Vivian' means 'lever' in Finnish, symbolizing the leverage AI provides. AI is transforming the customer journey by making prospects more informed. Sales teams must adapt to faster-paced customer interactions due to AI. Human interaction remains crucial despite the rise of AI in sales. AI can automate top-of-funnel processes, increasing efficiency. Misconceptions about AI stem from a lack of understanding of its various forms. The LLM should be viewed as a tool, not the core intelligence. Data management is essential for effective AI deployment. Sales professionals need to embrace AI tools to enhance their success. Ethical considerations in AI deployment are becoming increasingly important. Chapters 00:00 The Meaning Behind Vivun 02:04 AI's Impact on the Customer Journey 07:02 Leveraging AI for Sales Efficiency 09:30 Misconceptions About AI Deployment 14:12 Navigating Ethical Considerations in AI 19:02 The Future of AI in Sales 22:18 The Importance of Data Management for AIProudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

Mit Felicia von Reden (Ovom Care) Staffel #12 Folge #8 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://www.ovomcare.com/ https://www.linkedin.com/in/felicia-von-reden-67b24b114/ *** Im Podcast-Gespräch spricht Felicia von Reden, Gründerin und CEO von Ovom Care, über ihren persönlichen Antrieb zur Gründung eines digitalen Anbieters für Fertilitätsmedizin. Sie erläutert, wie Ovom Care künstliche Intelligenz einsetzt, um die Erfolgswahrscheinlichkeit von Kinderwunsch-Behandlungen zu erhöhen und noch dazu die Patientenerfahrung zu verbessern. Besonders betont wird die emotionale Komponente der Patient:innen einer Kinderwunschbehandlung und die Wichtigkeit und Bedeutung einer personalisierten Betreuung. Darüber hinaus wird in der Folge thematisiert, wie KI sowohl in medizinischen Prozessen als auch in internen Organisationsprozessen Effizienzgewinne ermöglicht, um Fertilitätsbehandlungen langfristig für mehr Menschen zugänglich zu machen. Michael Högemann, Seriengründer (Passado, DaWanda und Magaloop) und KI-Experte war ebenfalls wieder mit dabei. *** 02:21 – Persönlicher Hintergrund & Motivation 04:16 – Problem & Marktanalyse 08:12 – Durchschnittliche Kosten & Ländervergleich 09:46 – Marktanalyse & Wettbewerb 11:14 – Erste Schritte & MVP 14:53 – Tech & KI im Zentrum 17:46 – Patientenfeedback & Learnings 19:48 – Customer Journey & Experience 27:08 – Marketing & Kundengewinnung 29:29 – Social Media & Zielgruppen 32:36 – Communities & Patientengruppen 35:48 – Kooperation mit Kliniken 37:38 – Vertrauen & datenbasierte Medizin 40:38 – KI-Strategie & Datenquellen 45:32 – Ganzheitlicher KI-Ansatz 46:53 – Regulatorik & AI Act 49:00 – KI zur Effizienzsteigerung 51:33 – KI-Anwendungen im Alltag 54:13 – Teamstruktur & KI-Kompetenzen 55:21 – Persönlicher Antrieb & Abschluss *** Die Zeitangaben können leicht abweichen.

Send us a text Back for part two with Katie Smith on the Customer Success Playbook, and this time we're tearing down silos. In this Wednesday edition, host Kevin Metzger guides a conversation focused on how to bring marketing and customer success into harmony. Katie—founder of Wild Path Consulting and fractional CMO—shares a blueprint for unifying teams, streamlining customer journeys, and turning internal collaboration into a competitive advantage.Detailed Analysis: This episode is less about theory and more about execution. Katie Smith gets candid about why alignment between marketing and customer success isn't a nice-to-have—it's the lifeline of sustainable growth. Her argument is clear: the closer these departments work together, the more seamless and authentic the customer experience becomes.Katie emphasizes that customer success is the closest link a company has to real-time customer sentiment. And yet, too often, that feedback gets lost in the shuffle. Her proposed fix? Cross-functional meetings, shared goals, and a top-down commitment to break the silos. She outlines how marketing can use insights from customer success to better tailor messaging, avoid overpromising, and reinforce consistent value.The conversation gets practical with ideas on how to structure interdepartmental communication, including:Setting up regular syncs between CS and marketingReporting loops where both sides share qualitative and quantitative insightsShared definitions of success, ideal customer profiles, and journey checkpointsKatie also urges organizations to think beyond marketing and CS. Sales, product, ops—even the loadout teams in a manufacturing company—all contribute to the customer experience and need to be part of the marketing ecosystem. It's a holistic view that turns internal collaboration into customer satisfaction.And if you've ever felt the pain of over-promised marketing and under-delivered onboarding, Katie's advice on co-created alignment is a must-listen.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

Struggling to turn low-ticket sales into real profit? You're not alone. In this episode, I'm breaking down the single biggest shift you need to make: stop selling products, and start selling progress. After launching 20+ low-ticket offers with partners, I've seen one thing separate the profitable funnels from the duds: bridge thinking. You'll learn why every front-end offer is just the first step—and how your upsells must guide buyers across their next hurdle. I'll walk you through the mindset shift that turns $50 buyers into $300 customers, the two biggest mistakes killing your upsell conversions, and how to map out simple, logical bridges that unlock real scale. If you're building funnels, selling digital products, or trying to crack the low-ticket code—this episode is your roadmap to making every step count.

When customer experience lives in silos, customers feel the gaps — and businesses miss opportunities to build loyalty. In this episode, John Durocher, Chief Customer Officer at Calix, joins Intercom's Senior Director of Human Support Bobby Stapleton to discuss how breaking down silos, embedding customer success into every team, and using AI for smarter frontline support can transform the customer journey. They also dig into why trust, simplicity, and attention to small details are key to creating standout experiences.Watch on YouTube: https://youtu.be/dXgbGKpSEvk?si=9AAgNy4-vQvRzrBJFollow the people:https://www.linkedin.com/in/johndurocher/https://www.linkedin.com/in/bobbystapleton/Newsletters:Sign up for The Ticket: A twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletterFollow The Ticket podcast:Apple Podcasts https://podcasts.apple.com/gb/podcast/the-ticket-discover-the-future-of/id996103731Spotify: https://open.spotify.com/show/6zlcXgcd2kX9E4cbQTCsR9YouTube: https://www.youtube.com/playlist?list=PLlCIldMZCaFrn43ZNAiw00icA-nRW5wVFRSS Feed https://art19.com/shows/inside-intercomSay hi:LinkedIn: https://www.linkedin.com/company/intercom/X: https://x.com/intercomGet a free trial of Fin, our breakthrough AI chatbot, here: https://www.intercom.com/finwww.intercom.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if AI-powered technology could not only solve your customers' problems faster but also anticipate their needs—and why do so many organizations still get it wrong? On this episode of the Delighted Customers podcast, we unlock the real reasons why companies struggle to implement AI and automation tools effectively, even as consumer expectations for personalization and seamless experiences reach new heights. Greg Kihlstrom, martech and CX expert, demystifies the hype around chatbots and agentic AI, showing us where most companies stumble and what it really takes to reverse-engineer remarkable customer journeys. If you're wondering why some AI initiatives delight while others fall flat (and what you can do about it), this episode pulls back the curtain. You should tune in to hear from Greg Kihlstrom, a thought leader at the intersection of marketing, technology, and customer experience, whose podcast network and consulting insights are helping brands evolve—whether you're leading a Fortune 500 organization or an ambitious mid-market player. His deep dive into what's really working at marketing and CX conferences—and what's next for both large and small companies—makes this discussion especially valuable for anyone navigating the fast-changing landscape of customer engagement. Here are three burning questions Greg answers on the show: What are the real barriers that have kept companies from leveraging AI (like chatbots and agents) effectively in the customer journey? How can AI empower customer service teams to pinpoint root causes and improve experiences—without losing the uniquely human touch? For leaders at mid-sized companies, what are practical steps for selecting technology partners and overcoming siloed data challenges as they implement customer-centric AI? Don't miss this eye-opening conversation with Greg Kihlstrom! Listen and subscribe to the Delighted Customers podcast on Apple Podcasts and Spotify, or find us on your favorite podcast platform. Meet Greg Kihlstrom Greg Kihlstrom is a best-selling author, speaker, entrepreneur, and host of The Agile Brand Podcast. With 15+ years of experience at the crossroads of marketing, technology, and CX, Greg is the former founder and CEO of a successful digital agency in Washington, D.C., now working as an independent consultant to leading brands and organizations. He is the founder of The Agile Brand Podcast Network, a prolific writer on the evolving roles of martech and organizational change, and a key influencer in bridging the gap between digital transformation and meaningful customer outcomes. Greg is also recognized for his thought leadership on AI innovation, process improvement, and the future of customer experience. Connect with Greg Kihlstrom on LinkedIn: Greg Kihlstrom LinkedIn Show Notes & References Subscribe to Greg's newsletter: "AI Isn't a Goal or a Strategy" on LinkedIn Learn more about The Agile Brand Podcast Network: https://www.theagilebrand.com/ Catch up with the Delighted Customers podcast on your favorite platform for more episodes!

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Customer experience initiatives aren't delivering the results you expected? The answer might lie in a critical but often overlooked disconnect: the gap between your customer experience mission and your employee experience reality.In this thought-provoking episode, Jeannie Walters tackles a question about aligning a company's CX mission statement with the actual employee experience. When organizations promise customers convenience, empathy, or frictionless interactions while their employees struggle with clunky systems, bureaucratic processes, or micromanagement, the disconnect creates more than just employee dissatisfaction – it undermines the entire customer experience strategy before it reaches a single customer.The episode reveals how employee and customer experience together uncovers powerful insights about your organization. By analyzing the connections between employee engagement and customer satisfaction, you can identify patterns that highlight best practices to replicate or problem areas to address. Remember: your CX mission statement exists to help everyone understand their role in providing meaningful experiences – not just to external customers but to internal ones too. When employees feel the values you claim to uphold, they become your most powerful advocates for delivering those same values to customers. Ready to create true alignment between what you say and what you do? Listen now and transform your approach to experience.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business.

Welcome to another episode of Accelerate Your Business Growth! Today's guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change. In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy. Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart in today's dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth. Whether you're a small business owner struggling with marketing messaging, or a marketer curious about what's next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won't want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to unlock the transformative power of AI and imagination for your business success? Join host NaRon Tillman on Walk in Victory as he explores this dynamic intersection with marketing expert James. Discover why imagination is more critical than ever in the AI era, learn effective marketing strategies, and understand the practical integration of AI in website design and marketing funnels. James shares invaluable insights from his extensive marketing experience, including his work with major brands like Toyota, and reveals innovative ways AI can be used to understand customer journeys. They also clarify the crucial differences between web design and landing pages and demonstrate how AI can empower small businesses to compete with larger corporations. This episode is packed with actionable advice for business owners eager to leverage AI for significant growth and success. Plus, just as James and NaRon discuss the importance of innovation and a forward-thinking approach in business, we believe in providing a comfortable and supportive environment for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for creative thinking and strategic planning. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The critical importance of imagination in the age of AI.Effective marketing strategies for business growth.Practical ways to integrate AI into website design and marketing funnels.Understanding the difference between web design and landing pages.How AI can help small businesses compete with big brands.Leveraging AI to understand and optimize the customer journey.Timestamps:00:00 The Importance of Repeat Sales00:22 Introduction and Host Welcome00:35 Podcast Purpose and Audience01:04 Casual Banter and Dog Interruptions02:00 Societal Issues and Education03:54 The Role of Imagination in AI07:07 AI's Impact on Creativity and Jobs08:09 Guest Introduction and Background09:50 Music, Marketing, and AI10:51 Listening to Your Audience12:50 AI in Marketing and Website Design23:08 Entrepreneurial Journey and Strategy25:25 Web Design vs. Landing Pages27:58 The Website as the Hub of Your Marketing Strategy29:17 AI's Role in Enhancing Marketing Funnels31:44 Understanding the Buyer's Journey35:32 Leveraging AI for Customer Insights40:23 The Future of AI in Marketing48:25 Concluding Thoughts and EncouragementCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

We're drowning in noise. 91% of online content now uses aggressive, force-based marketing—and it's not just annoying, it's ineffective.In this episode, I share a deeply personal reflection on what it means to lead with presence instead of pressure, why embodiment always wins over attention-seeking, and how the most trusted brands are the ones that show up consistently, calmly, and clearly.If you've ever felt pressured to scream louder, be everywhere, or compete with the chaos online, this episode will give you permission—and a proven path—to show up differently.What You'll Learn in This EpisodeWhy yelling (force-based marketing) actually repels the right peopleHow your presence builds more trust than any tactic ever couldThe personal cost of chasing attention—and how to break free from itA 3-part framework for presence-based leadershipHow to become a “lighthouse brand” that attracts aligned clientsWhy trust—not attention—is the new currency of growthKey Takeaways✔️People don't follow the loudest voice—they follow the one that makes them feel safest.✔️Aggressive marketing reduces customer trust by 76%.✔️Force reveals doubt; embodiment reveals leadership.✔️Presence > pressure. Your consistency and energy are what create real connection.✔️Your beliefs should speak for themselves. Show, don't shout.✔️You attract better clients when you stop yelling and start aligning.✔️Lighthouse leadership is about consistency, clarity, and calm—it doesn't need to move or yell to be effective.Timestamps[00:00] – The real problem with online yelling and aggressive marketing[03:00] – Why true leadership isn't loud, it's consistent[05:00] – George's past: yelling, forcing, and learning the hard way[08:00] – The hidden costs of “force-based” marketing[10:00] – The burnout loop: attention-chasing vs. trust-building[12:00] – The 3-part framework: calm, belief, consistency[13:00] – Calm in the chaos: how safety converts better than volume[15:00] – Letting your beliefs speak for themselves[17:00] – Why the right people will find you when you're aligned[19:00] – Personal examples from clients who embodied this shift[20:00] – The attention battlefield is a losing game—trust wins[21:00] – Final reflections: be the lighthouse, not the megaphoneChoose Your Next Steps:Audit your content: where are you forcing instead of connecting?Choose one area where you can dial back volume and increase consistency.Practice calm, embodied leadership—even when the world yells.DM me or tag me on Instagram @itsgeorgebryant with your biggest reframe from this episode.Work With Me or Join the AllianceIf you're ready to lead with presence, build trust at scale, and create a business that feels like home…Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.Want to learn this in person? Sign up for the next live event at mindofgeorge.com/event

Creating a seamless and impactful customer journey is key to growing a loyal base and driving sustainable business success. In this episode, Paul Alex dives into why focusing on the customer experience from start to finish is a game-changer.

You built the tech. You raised the funds.But your patient outcomes? Still inconsistent.What if the real problem isn't your product… it's your patient handoff?In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don't solve for the “voltage drop” in care transitions.Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.Here's what you'll learn in this conversation:

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

93% of businesses are optimizing the wrong part of the funnel—and it's costing them growth, trust, and connection.In today's episode, I walk you through the newly updated version of one of the most powerful frameworks I've ever created: the APPLE Framework for Customer Journey. This isn't just a model—it's a tool I've used with billion-dollar brands, startups, and my own business to build relationships at scale that drive retention, referrals, and sustainable growth.Whether you're writing emails, managing sales calls, onboarding new clients, or simply communicating on social media—this framework will transform how you guide people toward results while building trust every step of the way.What You'll Learn in This EpisodeWhy most businesses are optimizing the wrong things—and what to do insteadHow to communicate more effectively with leads, clients, and your teamThe exact five-step framework (APPLE) for guiding people through your businessHow to use the framework in marketing, sales, delivery, onboarding, and even parentingWhy building trust at scale is the new competitive advantageHow to pre-handle objections, eliminate resistance, and create more referralsKey Takeaways✔️What you tolerate, you teach. What you communicate, you control.✔️The Apple Framework = Acknowledge, Prepare, Project, Let Them Know, Excite✔️Customer journey is NOT your funnel—it's the emotional path people take with your brand.✔️Marketing, sales, and delivery should all be rooted in relationship and trust—not tactics.✔️This framework works in DMs, emails, coaching, team meetings, sales calls, and beyond.✔️Most resistance in business happens when people don't feel safe—this model solves that.✔️Mastering customer journey is about mastering relationships at scale.Timestamps[00:00] – Why 93% of businesses are optimizing the wrong thing[03:00] – The future of business: trust > attention[06:00] – What most people misunderstand about customer journey[10:00] – Introduction to the updated Apple Framework[12:00] – The five steps: Acknowledge, Prepare, Project, Let Them Know, Excite[15:00] – Example 1: Using Apple in an Instagram DM[17:00] – Example 2: Onboarding a new coaching client[18:30] – Example 3: Structuring a sales call with Apple[20:00] – How this framework eliminates resistance and builds confidence[22:00] – Why this works in ANY part of your business (or life)[23:00] – Your challenge: Audit your last message, email, or call—did you Apple it?Choose Your Next Steps:Review your last email, message, or sales call—did you use all five Apple steps?Practice using APPLE in your next piece of communication (DM, email, Zoom call, etc.)Tag me on Instagram @itsGeorgeBryant and let me know how you're applying the framework—I want to hear your wins!Special Invitation: Work With Me!Ready to scale your business through trust, alignment, and relationship-driven strategy?Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.