Podcasts about customer journey

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

Die Wärmewende kommt – aber viele Stadtwerke zögern noch. Im Gespräch mit Stephan Wilforth (enwarp) geht's um Sanierungschecks, Telefonbots, Netzplanung und die Frage: Wie bleibt man als Stadtwerk relevant? Eine Folge über Mut, Daten und die Kunst, endlich ins Tun zu kommen.

If you're not using AI chatbots in your trades or construction business, you're already falling behind. The modern, fast-paced world is changing, and customers are more impatient than ever. They now expect speed and convenience from your business.In this episode, I break down the three most powerful marketing and systems strategies to help you generate more leads, automate your customer journey, and turn enquiries into paying customers on autopilot.Get this right and you'll save hours of time per day, wow your customers and increase profits.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Uncover the 3 most powerful marketing and systems you must invest into  2. Discover the 3 brands you need to improve to dominate your market 3. How to flow out and build an automated customer journey that wows customers4. Learn how to use AI Bots to communicate with your customers 24/7 on autopilot5. Discover the #1 piece of software to build your customer journey and AI Bots BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The fastest-growing brands treat customer insight like a strategy—not just a survey. In this week's episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston, founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet, Everlane, and Rothy's, Matt shares how to map the customer journey, turn post-purchase insights into smart segmentation strategies, and use real-time data to drive repeat purchases. Find out why acting on customer insights early is key to refining your product, aligning your team, and making informed decisions before you scale.

AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum sich die meisten Onlineshops ihre E-Mail-Liste selbst zerstören – ohne es zu merken. Ich spreche über typische Fehler im E-Mail-Marketing, verrate dir, wie du deine Newsletter-Strategie auf ein solides Fundament stellst und warum dein E-Mail-Flow viel wichtiger ist als du denkst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In der neuesten Folge von „Was uns bewegt“ spricht Host Wolfgang Schulz mit seinem Gast Stefan Spiegelberger, Produktmanager für den deutschen Markt bei der BMW Group, über die Neue Klasse von BMW – der Beginn einer neuen Ära im Unternehmen. Im Fokus steht der neue BMW iX3 und die wegweisenden Technologien, die Designphilosophie und die Vision hinter der neuen Generation von Fahrzeugen: - Wie das BMW Panoramic iDrive neue Maßstäbe für die Customer Journey setzt - Wie die Gen6 Technologie höhere Reichweiten und kürzere Ladezeiten ermöglicht - Wie bidirektionales Laden völlig neue Nutzungsmöglichkeiten eröffnet - Was hat das „Heart of Joy“ mit Fahrfreude zu tun? Außerdem: Welche Rolle spielt Nachhaltigkeit in der Neuen Klasse? All das hören Sie in dieser Folge.

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du bei >1 Mio Jahresumsatz schnell und effizient deine Profitabilität steigern kannst. Ich teile mit dir ganz konkret, worauf wir in unseren Audits achten, wie wir innerhalb von 20 Minuten oft mehrere Tausend Euro Deckungsbeitrag finden – und was du sofort bei dir im Onlineshop checken solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um die großen Veränderungen, die gerade im E-Commerce stattfinden – vor allem durch Tools wie ChatGPT und Plattformen wie Shopify. Ich zeige dir, warum die Spielregeln sich ändern, was das für dich als Onlinehändler bedeutet und wie du mit deinem Shop jetzt die richtigen Weichen stellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum,  warum Standortpolitik im Handel ein wichtiger Erfolgsfaktor ist. Wir schauen uns an, wie stark der Standort die Sichtbarkeit, Zielgruppenreichweite und Wettbewerbsposition beeinflusst. Außerdem geht es um verschiedene Standorttypen, Konkurrenzstrukturen und die wichtigsten Kriterien einer ordentlichen Standortanalyse, von Demografie über Kosten bis hin zu psychologischen Faktoren.____________________________________________Marketing-News der Woche:KI Commerce: Marken suchen ihren Platz zwischen Shop, KI Agent und MenschWie können Marken mit KI die Customer Journey im E Commerce steuern, ohne die Kundenschnittstelle zu verlieren. Es geht um personalisierte Empfehlungen, Dynamic Pricing und Commerce Media als neuen Kanal zwischen Retail Media und klassischer Werbung. Aber KI Shopping Agenten sollten nicht überschätzt werden, weil viele Menschen weiter selbst entscheiden wollen und Sprachassistenten wie Alexa im Alltag oft scheitern.KI Influencer CatGPT: Wenn virtuelle Creators echte Produkte verkaufenDie KI Influencerin Cat Goetze alias CatGPT hat ein eigenes Produkt rund um Nostalgie und Social Media aufgebaut. Die Kombination aus KI Persona, Vintage Hardware und TikTok Content zeigt, wie Creator Economy, Influencer Marketing und Produktentwicklung verschmelzen. Virtuelle Persönlichkeiten können Markenwelten testen, neue Zielgruppen ansprechen und als Testlabor für Marketing Strategien dienen, bevor große Budgets fließen.Googles Nano Banana Pro: KI Visuals als Gamechanger für digitale WerbungNano Banana Pro, das neues KI Bildmodell im Umfeld von Gemini 3 Pro, erzeugt extrem realistische Visuals. Kreative bekommen damit in Sekunden Motive, für die früher ganze Shootings nötig waren, was Performance Kampagnen, A/B Tests und Social Ads deutlich beschleunigt. Gleichzeitig steigen die Anforderungen an Markenführung, rechtliche Prüfung und Kennzeichnung, weil KI Bilder kaum noch von echten Fotos unterscheidbar sind.Always on statt Kampagnen Denke: Dauerpräsenz als neuer Marketing StandardAlways on Marketing entwickelt sich vom Hype zu einer Basis Strategie: Marken sollten dauerhaft sichtbar sein, nicht nur in einzelnen Kampagnen. Das funktioniert nur mit klaren Zielen, sauberen Content Prozessen und KI Unterstützung bei Text, Bild und Video. Gerade kleinere Teams können so Social Media, Newsletter und digitale Werbung kontinuierlich bespielen und aktuelle Marketing Trends schnell aufgreifen.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Wie steuert man Millionen Preise pro Tag in einem der komplexesten Mobilitätsnetzwerke Europas? Flix berechnet täglich hundert Millionen Preispunkte neu – über tausende Stationen, zahlreiche Streckenabschnitte und unterschiedlichste Nachfragekurven hinweg. Dr. Sebastian Voigt spricht mit Michael Breiter, Chief of Staff Commercial Excellence & Revenue Management, über die Mechaniken hinter diesem System und darüber, wie Pricing, Forecasting und Netzwerksteuerung in einem globalen Setup zusammenwirken. Michael erklärt, warum bereits wenige Stopps auf einer Strecke zu zahlreichen Ticketkombinationen führen und welche technologische Infrastruktur notwendig ist, um dieses Modell auf ein internationales Netzwerk zu skalieren. Er zeigt, wie Forecasting und Machine Learning genutzt werden, um Nachfrage und Zahlungsbereitschaft auch dort abzuschätzen, wo kaum historische Daten vorliegen, und weshalb nicht nur der Preis selbst, sondern auch seine Darstellung und Einbettung in die Customer Journey entscheidend sind. Zudem geht es um die Zusammenarbeit zwischen Pricing, Revenue Management und Commercial Excellence, die unterschiedlichen Marktmechaniken von Bus und Bahn sowie die Frage, wie globale Strategien in Ländern wie UK oder Schottland lokal umgesetzt werden. Michael beschreibt, wie das asset-light Plattformmodell von Flix funktioniert, welche Rolle Buspartner spielen und wie Kapazitäten, Auslastung und Preislogik in Echtzeit gesteuert werden. Die Folge zeigt, warum dynamisches Pricing weit mehr ist als Preissetzung – es ist ein Zusammenspiel aus Technologie, Forecasting, lokaler Marktkenntnis und der Fähigkeit, ein globales Netzwerk flexibel zu steuern. Über den Gast:  Michael Breiter ist Chief of Staff Commercial Excellence & Revenue Management bei Flix. Er bringt mehr als ein Jahrzehnt Erfahrung im Pricing und Revenue Management mit – unter anderem als VP Revenue Management & Pricing Central Europe bei Accor sowie in leitenden Rollen bei einem unabhängigen Schweizer Hoteloperator. Bei Flix verantwortet er die Schnittstelle zwischen globalen Pricing- und Revenue-Teams, technologischen Entwicklungen und der lokalen Umsetzung in internationalen Märkten.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum so viele Werbeanzeigen im E-Commerce komplett untergehen – und woran das wirklich liegt. Ich verrate dir, was in der Creative-Produktion oft schiefläuft, was gute Ads wirklich ausmacht und wie du mit einem klaren Prozess deutlich bessere Ergebnisse erzielen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hoe beweegt een klant écht door je funnel?In deze aflevering duiken we in de drie fases van de customer journey: inspiratie, informatie en conversie.Waarom zijn MQL's (via socials) anders dan SQL's (via je website)? En waarom gebeuren de twee belangrijkste switchmomenten altijd op jouw eigen kanaal?Je ontdekt:

In this episode of Tech On Demand, host Bill Calkins is joined by two experts from Epicor—a software company delivering comprehensive ERP solutions, as well as CRM tools and a range of supply chain management systems. Epicor truly understands the green industry and partners with garden centers and nurseries to customize business tools. Kerrie Jordan, Epicor's chief marketing officer and Sam Kirkland, a national business development strategist are on the podcast to talk A.I. and ways to take the data you have, digitize it and apply A.I. to use it even more effectively. A.I. has the capability to assist in all fundamental business processes—from product procurement and cash flow management to employee productivity and customer engagement. That's just a snapshot of what Kerrie and Sam share in this episode. Bill and his guests spend time discussing what exactly A.I. means for green industry businesses and applications from other industries can be transformational, as well as ways A.I. can help personalize businesses to level up the customer experience. They close looking to the future and what might be possible as this technology continues to evolve. PODCAST: Artificial Intelligence in the Green Industry (Part 1): https://techondemand.podbean.com/e/artificial-intelligence-in-the-green-industry-part-1-ft-clint-albin/   MORE RESOURCES: Epicor—Artificial Intelligence: https://www.epicor.com/en-us/solutions/technology/people-centric-ai/ ARTICLE: AI—Gaining Back Time: https://www.greenprofit.com/Article/?srch=1&articleID=27602 ARTICLE: Why You Need AI, No Matter Your Size: https://www.greenprofit.com/Article/?srch=1&articleID=27544 ARTICLE: Using AI to Shorten the Customer Journey: https://www.greenprofit.com/Article/?articleid=27702 PODCAST: Next-Level Engagement, Growth & Brand Building with Sam Kirkland: https://youtu.be/P_VMRu0wTHU?si=fBJr9uzxOT4UZu3C

This week, the team breaks down how operators should be thinking about Q4 performance, offer strategy, and what it really takes to evolve beyond the traditional “discount + ads” playbook. We get into why some brands are rolling out first-ever sitewide promotions, how seasonal bundles create new revenue moments, and how text-to-buy flows, post-purchase upsells, and Shopify Collective can create seamless cross-brand merchandising opportunities heading into 2026.From there, we dive into one of the smoothest customer experiences we've seen lately: Fellow's text-to-buy setup. We unpack why it works so well for hardware brands with natural consumable add-ons, which categories this model is best suited for, and how operators can use complementary products to create repeat pathways without relying on subscriptions.We then dive into media expansion, with the hosts discussing why there's more opportunity than ever outside the traditional hero channels - from curated newsletter audiences to out-of-home paired with sampling and experiential moments, and the rise of street-interview content as a high-performing acquisition engine. There is so much overlooked media in the ecosystem right now, and operators who feel capped on their core platforms may be missing high-leverage arbitrage.We wrap with a discussion on identifying under-the-radar media buys, evaluating whether niche placements are worth the squeeze, and how to build a more resilient acquisition and retention engine moving into next year. If you're expanding your media mix, pushing for higher LTV, or rethinking your Q4 strategy, this episode is packed with operator-level insights.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:17:51 - Text-to-Buy and Complementary Brand Partnerships00:35:40 - Testing Free Plus Shipping and Sample Funnels00:46:02 - Out-of-Home and Street Interviews00:58:11 - Balancing Arbitrage vs. Measurement01:08:28 - Aligning Media Investment with Attention TrendsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, welche drei typischen Fehler dich in der heißen Phase vor Weihnachten bares Geld kosten können – und wie du sie vermeidest. Ich teile meine Learnings aus unzähligen Q4s mit D2C-Brands, gebe dir konkrete Tipps zur Kampagnenplanung und zeige dir, wie du das volle Potenzial aus deinem Onlineshop rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changing—are you adapting?   Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability.  Tune in to hear about:  What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle. Benni's unconventional background and how his startup and consulting experience shaped his role today. How consumer behaviour and the traditional marketing funnel have evolved in recent years. Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey. How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends. More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum gute Werbeanzeigen allein noch lange nicht ausreichen – und weshalb viele Onlineshops trotz starkem Creative und passablem ROAS nicht auf die nächste Umsatzstufe kommen. Ich erkläre dir, was wirklich hinter stockendem Wachstum steckt und worauf du stattdessen achten solltest, um deinen Shop nachhaltig erfolgreich zu machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Künstliche Intelligenz, neue Nutzererwartungen und technologische Umbrüche verändern das Online-Marketing rasant. Wer 2026 noch sichtbar und relevant sein will, muss heute handeln. Dieses Webinar zeigt die wichtigsten Trends, die Marketingverantwortliche kennen müssen, um im nächsten Jahr vor der Welle zu surfen. Das wirst Du nach dem Webinar gelernt haben: - Wie die künstliche Intelligenz das Online Marketing verändert - Welche Auswirkungen diese Transformation auf die Customer Journey hat - Welche Schritte Marketingentscheider unternehmen müssen, um 2026 nicht den Anschluss zu verlieren Für wen ist dieses Webinar? - Marketing-Entscheider in Unternehmen Das OMT Webinar ist bald verfügbar Alle OMT-Webinare in Deinem Kalender Shownotes:

Find the full episode transcript and apply to Rhonda's 5-month VIP Mentoring program here.Are you hoping to attract just any client for your coaching niche?There's a significant difference between a client and an IDEAL client.Ideal clients:·      Are “seekers” who are already actively seeking solutions in your niche.·      Have urgent problems that your offers are designed to solve.·      Know they want to hire you BEFORE the Discovery Call.It's easy to enroll these clients because they are 100% ready.You don't have to sell, convince or perform to hear YES!The difference is in their sense of urgency and certainty.How can you make sure you are attracting IDEAL clients?Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”That's what I help coaches create from scratch with VIP Mentoring. OPENINGS NOWAnd it makes your business a lot more fun than what you're likely doing now to attract clients.It also brings YOU a deep sense of certainty in your direction and value.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Most teams obsess over new business and ignore the people already paying them. That blind spot is killing retention, bloating acquisition costs, and making growth harder than it needs to be.In this episode, Toni sits down with Mallory Lee, a three time VP of Revenue Operations, to unpack why Customer Success is still treated like an afterthought and why that mindset breaks companies over time.(00:00) - Introduction (02:35) - CS Teams are the Forgotten Child (08:18) - The Customer Journey and Handoffs (11:46) - Maintaining Customer Context (22:02) - Product Usage Data and Signals (26:30) - Building Trust Through Customer References (32:17) - Identifying and Leveraging Power Users (35:03) - Gamification and User Engagement (38:14) - Systematizing Customer Loyalty (42:38) - Financial Implications of Customer Retention (44:24) - The Vicious Cycle of Churn (51:31) - Final Thoughts

In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…

Heute widmen wir uns einem Thema, das derzeit niemanden in der Branche kalt lässt: Künstliche Intelligenz in der Customer Journey. Moderator Alexander Bernert diskutiert gemeinsam mit Tilo Franzen von der DEVK und Jens Kohne von Cologne Intelligence, wie weit KI im Versicherungsalltag tatsächlich angekommen ist, welche Praxiserfahrungen es bereits gibt und wo die Technologie noch an ihre Grenzen stößt. Die Runde beleuchtet, wo KI im Hintergrund schon fast unbemerkt Prozesse automatisiert, wo sie dem Menschen noch nicht das Wasser reichen kann – und warum Empathie und Vertrauen in der Branche weiterhin ganz klar Menschensache bleiben. Freut euch auf praxisnahe Einblicke, kritische Reflexionen und einen Ausblick darauf, wie KI die Kundeninteraktion der Zukunft verändern könnte. Viel Spaß beim Zuhören!Schreibt uns gerne eine Nachricht!Dieser Podcast wird von msg unterstützt. Die msg Gruppe ist führender Anbieter im Versicherungsmarkt für moderne Systemlösungen. Von Automation- über KI- und SAP- bis hin zu modernen Kommunikations- und Vertriebslösungen. Die msg bündelt moderne Technologien mit tiefem Branchen Know-How. Folge uns auf unserer LinkedIn Unternehmensseite für weitere spannende Updates.Unsere Website: https://www.insurancemondaypodcast.de/Du möchtest Gast beim Insurance Monday Podcast sein? Schreibe uns unter info@insurancemondaypodcast.de und wir melden uns umgehend bei Dir.Dieser Podcast wird von dean productions produziert.Vielen Dank, dass Du unseren Podcast hörst!

This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy's. Together, they explore how listening, context, and authenticity shape memorable interactions in modern retail.Guest Quotes“One of our first focuses was taking stock of what was working and what wasn't. And in our CRM programs, when we looked at them, we believed we could actually get more by sending less, which was maybe counterintuitive at first, but in fact, we have. And so it used to be that it was Tuesday and so everybody got the coats email, and now we are much more attentive to where you are in your journey. So if you recently bought something at home, for example, we wanna be talking to you about how do you style it and how do you complete that room. And that becomes our priority over talking to you about the fact that it happens to be Tuesday.”Episode Breakdown[01:42] Alchemy Unveiled: Rewiring Around the Customer[14:13] From Nuggets to Campaign Gold: Power of Iconic Moments[21:00] Gold Rush Round: Bennett's Bumper Sticker WisdomLinks & Resources:Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Bennett: https://www.linkedin.com/in/bennettglassman/?skipRedirect=true Learn more about Macy's: https://www.linkedin.com/company/macy/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Even the most well-intentioned brands have friction hiding in their customer journeys — small moments that quietly push ideal customers away. In this episode, Inclusive Marketing and Customer Experience Strategist Sonia Thompson reveals her Friction Finder Growth Audit framework to uncover and fix the hidden friction blocking your customer experience and limiting brand growth. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter

Send us a textUnderstanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Data & Customer Journey01:10 - Understanding the Amazon Customer Journey Funnel02:20 - Analyzing the Awareness Stage: Key Metrics03:40 - Identifying High Potential Customers in Consideration05:00 - The Importance of Add-to-Cart and Wishlist Data06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion07:30 - Comparing January vs. March: Key Data Shifts08:45 - Improving New-to-Brand Purchases with Targeted Strategies10:00 - Retargeting Strategies for Repeat Customers on Amazon11:15 - How to Leverage Customer Journey Data to Grow Your Brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

90 % deiner Verkäufe werden unbewusst entschieden. In dieser Folge erfährst du, wie du diese stillen Ja-Momente erkennst, bewusst gestaltest und so mit viel weniger Aufwand, aber deutlich mehr Wirkung verkaufst. In dieser Folge erfährst du:Warum 90 % aller Kaufentscheidungen schon fallen, bevor jemand rational über dein Angebot nachdenkt. Wie du die unbewussten „Ja-Momente“ auf deiner Customer Journey erkennst und gezielt stärkst. Welche vier Fragen sich jede potenzielle Kundin unbewusst stellt und wie du sie mit Leichtigkeit beantwortest. Wie du Dringlichkeit schaffst, ohne Druck aufzubauen. Warum ein klares Ergebnisversprechen dein stärkster psychologischer Hebel im Evergreen-Verkauf ist. Viel Spaß beim Hören und jede Menge Aha-Momente! Enjoy the journey & create your own adventure!

„Ich suche einen Laubbläser.“ Ein einfacher Satz, den wir in zwei KI-Systeme eingegeben haben: ChatGPT und den AI Mode von Google. Zentrale Frage: Welche KI liefert die bessere Kaufberatung? In unserem Test haben wir genau hingeschaut. Wir erkennen große Unterschiede: Bei Produkten, Empfehlungen, Links – und im gesamten Aufbau der KI-Antwort. Für die Arbeit an KI-Sichtbarkeit ist das entscheidend – auf mehreren Ebenen. Aus Marketing-Sicht müssen wir verstehen, wie die Systeme reagieren – um darauf unsere Strategie anzupassen. Wie läuft die Customer Journey ab? Gibt es Gemeinsamkeiten und Unterschiede? Auch aus Markt-Sicht ist so eine Analyse wichtig: Je besser ein System antwortet, desto eher wird es sich durchsetzen – mit entsprechenden Folgen für den Marktanteil der jeweiligen Systeme. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

How do brands create customers who stay for years or even decades? In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love. Our guest is John Boccuzzi, Jr., CX leader, speaker, author of The Art of Seducing Your Customers, and President of ISG Research. With 30+ years studying how companies build trust and deliver memorable customer experiences, John shares the frameworks and stories that prove: CX is not a cost center — it's a growth engine. You'll learn:The #1 factor that determines whether customers returnWhy customer experience is more emotional than operationalThe “Ruth Story” - how one pair of glasses changed John's entire view on CXHow to scale empathy, trust, and personalization across big organizationsWhat brands get wrong when implementing AI in customer experienceThe future of CX and what will matter most in the next 12 months If you lead customer experience, marketing, service, brand, or product, this conversation will reshape how you think about delivering value.Watch Next: https://www.youtube.com/watch?v=rgNCaTYkXCE&t=1864s Key Moments:0:00 Meet John Boccuzzi, Jr.3:20 What Customer Experience Really Is5:20 The “Ruth Story”: Creating Emotional Loyalty10:10 Why Having a Point of View Builds Trust15:15 Training Teams to Deliver Great CX18:55 Scaling Emotional Customer Experiences23:30 How AI Fits Into Customer Experience29:55 The Power of First Impressions33:25 How Brands Stay Relevant Today37:15 Make the Customer Journey Simple42:55 The Future of Personalization49:15 Common Misconceptions About CX50:27 A Trend to Bet On (That Isn't AI) –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Vassilis and Marc explore things that caught their attention over the last couple of weeks. Key stories they highlight include:Ehrenberg-Bass Is Probably Right. Until It Isn't. A piece by G Douglas Why marketing's old rules still work in a new world, by Mark Pritchard 7 Focus Areas as AI Transforms Search and the Customer Journey in 2026Love Over Clicks, by Paul WorthingtonFor the marketing moment, Vassilis goes into his experience at the Millennium Alliance, CMO Forum, while concluding with the 'Ad of the week' where Marc details Skip the Dishes latest advertising campaign, highlighting its innovative approach to storytelling and brand positioning.Enjoy the show!TakeawaysEhrenberg-Bass principles are evidence-based but should not be dogma.Creativity is essential in marketing, even in established categories.Mark Pritchard emphasizes timeless marketing fundamentals.AI is reshaping customer journeys and search behaviours.Brand love can lead to economic durability.Skip the Dishes campaign cleverly uses storytelling to eliminate conflict.Marketers must adapt to AI's role in their processes.Emotional surplus can create pricing power for brands.Consistency in brand messaging is crucial across channels.The future of marketing involves collaboration with AI.Chapters00:00 - Introduction to Marketing Insights02:43 - Ehrenberg-Bass Institute and Marketing Principles05:33 - The Importance of Creativity in Marketing08:19 - Timeless Marketing Lessons from Mark Pritchard11:05 - AI's Impact on Search and Customer Journey16:21 - Navigating the New AI Landscape22:00 - The Concept of Brand Love and Emotional Surplus27:26 - Marketing Moment: CMO Forum Insights33:08 - Ad of the Week: Skip the Dishes Campaign

In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.TakeawaysRetention marketing is crucial for online sellers.Automated messages significantly increase email order rates.Combining multiple communication channels enhances customer engagement.AI tools are transforming how marketers operate.E-commerce is expected to continue growing significantly.Automated flows should be utilized for every customer journey touchpoint.Marketers need to adapt to the changing landscape of AI.Human creativity remains essential in a world of automation.Brands must maintain their unique voice to stand out.Omnisend offers presets to help businesses automate effectively.Chapters00:00 Introduction to Omnisend and Rytis Lauris02:39 The Journey of Omnisend05:16 Omnichannel Marketing Strategies08:01 The Power of Automation in Marketing10:51 AI's Role in Marketing Tools13:41 The Future of E-commerce and AI16:11 The Human Element in Marketing18:46 Closing Thoughts and Shameless Plug

In this week's episode of Better Business, Better Life, host Debra Chantry-Taylor chats with Sarah Thomas, an email marketing automation expert who reveals how smart, personalised emails can outperform social media and transform customer relationships. Sarah shares her journey from managing data systems at Debenhams to helping businesses craft meaningful automations, from welcome sequences to post-purchase follow-ups and re-engagement campaigns. She explains why success isn't about list size, but about clean data, segmentation, and connection. Listeners will learn how to audit their customer journeys, implement high-performing automations, and focus on metrics that truly drive conversions. With open rates up to 40%, compared to social media's 3%, Sarah proves that email remains the most powerful tool for turning subscribers into loyal customers. If you're ready to ditch generic blasts and start building relationships that convert, this episode is your step-by-step guide.    CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: ⁠debra@businessaction.com.au ⁠ ►See how she can help you: https://businessaction.co.nz/ ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ ____________________________________________         GUEST DETAILS: ► Sarah Thomas – LinkedIn: https://www.linkedin.com/in/sarah-thomas-9417493a/ ► Tierra Marketing Co. Website: https://www.tierramarketingco.com/ ► Free Resources: Media Kit: https://media-kit-sarah-tierra-marketing-co.tiiny.site/ Email Growth Blueprint: https://www.tierramarketingco.com/email-growth-blueprint      Episode 244 Chapters:    00:00 – Introduction and Background   01:36 – Early Career and Email Marketing   04:18 – Challenges and Importance of Data   05:30 – Customer Life Cycle and Email Automation   11:44 – Mapping the Customer Journey   13:24 – A/B Testing and Metrics   32:32 – Case Studies and Real-World Examples   32:57 – Practical Tips and Tools   33:10 – Final Thoughts and Resources 

In this episode, Katie breaks down how our nervous system and customer journey are more connected than we think, especially as Manifestors. Using systems, tools, and tech intentionally helps us stay regulated and consistent across both rest cycles and creative urges. She walks through each phase of the customer journey from attraction to expansion and shows how to design two sets of systems: one that keeps your business running on autopilot while you're resting, and another that helps you turn on the faucet when you're in a creative surge. You'll learn how to support your energy instead of fighting it, create client experiences that align with your natural rhythms, and avoid common pitfalls. The episode will include tangible free resources. About Katie: 5/1 splenic Manifestor - Embodiment Architect & Astrologer Katie MacLachlan is the Founder of Be Good Guide, where she helps entrepreneurs create businesses and lives that feel as good as they look through strategy, systems, style, and the stars. Visit Katie's website: www.begoodguide.com Connect with Katie: Instagram @begoodguide -- Visit our website: www.themanifestorcommunity.com Connect with us: Instagram @themanifestorcommunity New: We've just released Build Like A Manifestor — a free 3-part audio series designed to help Manifestors remember their true rhythm in business. Listen in to discover why consistency isn't your path, how to recognise the seasons of your urges, and what kind of containers actually support your energy. Check it out: Build like a Manifestor

Send us a textThis new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you'll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.Ready to elevate your Amazon sales? Let's discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxuCrush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3#AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowthWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Amazon's new feature for tracking customer journey00:30 - Viewing customer data for new and existing customers01:15 - Understanding customer lifetime value and acquisition costs02:00 - How to calculate new customer acquisition cost02:40 - Analyzing search channel performance and conversion rates03:00 - Understanding search impression conversion rate for Amazon products03:30 - Insights on customer behavior for new vs. existing customers04:00 - Tracking how products perform over time and top performers04:45 - Discussing Amazon's data on add-to-cart numbers vs. purchases05:10 - Wrap-up: How this feature can improve Amazon listings and sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

B.D. interviews Stacey Brown Randall, who he likes to call the referral ninja.Feeling stuck when it comes to referrals? Want to finally unlock the secret to consistent, high-quality business growth—WITHOUT having to awkwardly ask or pay for leads? The “Referral Ninja” herself, Stacy, just dropped ALL the gold on our latest episode of Grow, Sell and Retire!Tune in as Stacy shares:

Discoverability isn't “just SEO” anymore. It's the entire customer journey.   VML's Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML's Chief Discoverability Officer7:33 What Is a Chief Discoverability Officer?10:07 Discoverability's Role in the Modern Customer Journey13:00 The Biggest Gaps in Marketing and CX Today17:00 From 10 Blue Links to AI Overviews: The Timeline of Discoverability22:00 How AI Overviews Are Changing Search Behavior23:45 Three Shifts Defining the AI Search Revolution27:45 Is This the Death of the Website?28:40 Can We Track What People Search on LLMs?30:53 Does SEO Still Matter in an AI-First World?33:17 What Platforms Actually Matter Most Right Now37:00 Building Trust and Authority in the Age of AI Content40:30 The Content Supply Chain: Why Brands Struggle to Connect the Dots43:33 The New Metrics That Actually Matter for Discoverability45:26 Ad Buying and Sponsored Content in LLM Search48:05 The Next Challenges Every Brand Should Prepare For50:00 AI Assistants and the Rise of the AI Buyer54:25 The One Fundamental Truth About Human Search Behavior –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.

Send us a textIn this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.The Foundation of Effective MarketingWhy business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern MarketingWhy AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing LeadershipThe growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer JourneyIntroducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in MarketingWhy “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for MarketersStart with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what's sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay:Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/Amazon: https://a.co/d/6aLtopFLinkedIn: https://www.linkedin.com/in/saranay/Whether you're a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.

Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI's role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Everyone's talking about AI, but here's the truth — it won't replace people and it won't replace critical thinking. The real competitive edge comes from using AI to inform and elevate your customer's buying journey. On this episode of Cracking the Code, David Holt sits down with Brigham Dickinson, President and Founder of Power Selling […] The post AI That Builds Better Customer Journeys first appeared on My Contractor University | Dashboard.

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that's generated over $7.8 billion in sales for clients.In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.Check out Sabri here:https://www.youtube.com/ ⁨@SabriSubyOfficial⁩  https://www.instagram.com/sabrisuby/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - What Luxury Brands Know About Buyer Psychology2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton5:54 - Designing a Premium Customer Experience8:39 - Why Showmanship Creates Loyalty10:37 - Learning from Luxury Hotels & Concierge Services12:20 - The Difference Between Cheap Clients and Premium Clients14:36 - Artlist15:28 - Do Waitlists Still Work in 2025?17:58 - Sales as Seduction & Playing Hard to Get19:37 - $2K Gyms and the Power of Environment22:24 - Information Asymmetry: How Luxury Brands Control the Sale24:43 - Why Higher Prices Need More Friction27:54 - Qualifying Buyers and Saying No to Clients30:59 - Personal Brand Kickstart31:23 - Why Your First Product Should Be Free33:20 - Building a Product Suite Around One Problem34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees37:52 - How to Inject Vision and Energy into Your Team41:13 - Sell What They Want, Give What They Need45:14 - Funnels That Actually Work in 202549:00 - The Future of VSLs in an AI World51:18 - Sabri's Content Flywheel Strategy53:56 - Paid Ads Metrics That Matter55:56 - Building a Customer Journey that Converts58:46 - Why Most Agencies Stay Small1:02:32 - The Moral Obligation to Sell if You're the Best1:06:28 - Copywriting: It's Not How You Say It, It's What You Say1:08:19 - Why Scarcity and Friction Increase Desire1:11:20 - Selling the Dream vs. Selling the Work1:16:46 - How to Make Customers Beg to Buy1:20:56 - Shark Tank1:26:02 - The Economics of High-Ticket Offers1:29:40 - Sabri on Organic Content vs. Ads1:35:25 - Why Status Is the Ultimate Currency1:40:59 - Consulting for 5051:47:49 - Advice to Your 18-Year-Old SelfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Hey CX Nation,Here's the first CXWeekly Update from CXC in a long time!This week's episode I walk through some ideas, goals & CTAs that I've learned from the 5 years of building CXC.Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create more customer focused business leader content, including short episodes like these ones that are digestible, actionable & most importantly entertaining & valuable for all of you.Full candor, we also wanted to celebrate our 5 year anniversary of building CXChronicles. We are approaching 300+ episodes of customer focused business content, we've worked with almost 150+ companies across the world helping them make customer & employee happiness a habit & we are now partnered with some of biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks to name a few. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Hey CX Nation,In this week's episode of The CXChronicles Podcast #267, we welcomed Michele Shane, SVP Business Development at UJet.CX based in San Francisco, CA. UJET is a next-generation cloud contact center platform that leverages AI to modernize the customer experience. The UJet.CX platform & services embed intelligent automation at every touchpoint, empowering agents, optimizing customer journeys, and transforming operations into real-time insight engines.In this episode, Michele and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Michele & her team think through on a daily basis to build world class customer experiences.**Episode #267 Highlight Reel:**1. Human-centric approach to CX & growing your business 2. Power of people over technology & building your vision 3. Slow is smooth & smooth is fast 4. Importance of constant feedback from customers, employees & builders 5. Taking action on the right bits of customer feedback Click here to learn more about Michele ShaneClick here to learn more about UJet.CXHuge thanks to Michele for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & contact center space into the future. For Apple & Spotify podcast listener friends, make sure you are following CXC & leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks to name a few) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Be one of our Pioneer users of the recently launched CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

This episode of The Copywriter Club Podcast is another guest-less show. It's just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you're actually addressing your customer's needs and not just your clients. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   What we talked about: Transcript is underway...

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they'd convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we're going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I'd like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino's Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company