Podcasts about customer journey

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client's mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer's journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve! JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair  WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW PHOREST SALON SOFTWARE Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/  Instagram: https://www.instagram.com/phorestsalonsoftware/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room' Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/

Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

In this episode of FrameworkFocus, VP of Customer Success Jackie Maitland is joined by Eric Fernandez and Dustin Harbison to explore the full customer journey at SoftWriters—from first engagement through implementation, account management, and long-term growth. Together, they share how collaboration, transparency, and continuous feedback shape a partnership built for lasting success in the long-term care pharmacy space.

What happens when a marketing leader decides to halt 90% of content output? For Ben Taylor, Director of Revenue Marketing and Customer Journeys at Cisco, it wasn't a gamble—it was a strategy. In this refreshingly candid episode, Ben makes the case that content marketing is (and should be) dead and explains how empathy mapping, design thinking, and intentional "awkward silence" amongst his marketing & CX teams have become his new north star. We dive into how Ben transformed Cisco's approach to customer experience by prioritizing deep understanding over high-volume output — and saw 5x pipeline growth as a result. From redefining how marketing supports sales to slowing down in order to speed up, this episode challenges everything you thought you knew about B2B engagement. If you're tired of creating content for content's sake, this one's your permission slip to stop, rethink, and rebuild. Key Moments: 00:00 How Cisco's Ben Taylor Is Redefining Customer Experience03:17 Why Marketing Is Core to the Entire Customer Journey07:23 Content Marketing Is Dead: Here's What Works Instead13:25 How Design Thinking Transformed Cisco's Marketing29:36 Can AI Be Empathetic? The Real Challenge in CX Automation36:23 Using Empathy Mapping to Build Better B2B Campaigns38:19 Agile Marketing: Faster Cycles, Smarter Strategy45:34 Hiring for Fit: Why Empathy Matters More Than Pedigree52:15 The Emotional Core of Customer Experience Strategy01:01:56 Breaking Silos: Aligning Marketing, Sales & Success –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

Send us a textIn this episode of Navigating the Customer Experience, we're joined by Eric Karofsky, an award-winning expert in customer experience (CX), user experience (UX), and employee engagement, and the founder of VectorHX, a human experience agency. Eric shares his professional journey—from decades in agency and consultancy work with major brands like Michelin and Royal Caribbean, to leading UX at the Broad Institute of MIT and Harvard, and now building his own company focused on creating seamless customer interactions across digital and physical touchpoints.Eric discusses how AI is rapidly reshaping the customer experience landscape, emphasizing that it's a powerful tool—not a solution on its own. He shares both the promise and the current limitations of AI, particularly in customer support scenarios, likening poorly designed chatbots to frustrating call center loops from the 1980s.A major theme in the episode is understanding customer behavior through cultural, situational, and demographic lenses. Eric cautions against forcing users into preferred communication channels and instead advises companies to map the ideal journey for different personas and optimize each channel for a frictionless experience.He offers a powerful case study from the pharmaceutical industry, where AI is being used to transform labor-intensive literature reviews—cutting timelines from six months to potentially two weeks. This not only boosts business efficiency but also accelerates drug development, delivering life-saving treatments to patients faster.Eric also touches on:AI leadership and how it should drive business strategy by identifying areas for efficiency and innovation.Tools he can't live without, like Claude AI and Notion, which he uses to manage his business and ideas.His excitement about no-code tools like Bolt.new and Lovable, which allow rapid prototyping of full-stack apps without technical skills.The enduring value of classic books like Getting to Yes and The Design of Everyday Things, which shaped his thinking around negotiation and customer-centric design.The importance of motivation and resilience, fueled by the exciting pace of innovation and meaningful human connections with clients and team members.He closes with a favorite quote by Benjamin Franklin:"Tell me and I forget. Teach me and I remember. Involve me and I learn." A reminder of the value of active learning and mentorship in building strong, collaborative teams.You'll leave this episode with fresh insights on CX, AI strategy, and how to build human-centered experiences in a rapidly evolving digital world.

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 54 - 12 Maggio 2025Di cosa parliamo* Il Collasso di Internet* Apple darà il segnale* AI Overviews è peggio di quello che pensi* AI Max di Google: un mondo senza Keyword* L'Internet Liquida sarà API First (o MCP)* La Realtà Aumentata* SalutiPremessa: Vi ho raccontato del WMF in Silicon Valley come parte del nostro Road to WMF 2025. Ci sono delle belle novità in arrivo. Il 29 Aprile si è svolto The Script Day: un evento online e gratuito dove alcuni dei Best PPC Influencers del 2025 ci hanno raccontato le novità sulla tematica. Mentre il 20 maggio si terrà la conferenza stampa del WMF.E poi ci sono due eventi partner nel Road To! Il primo è il SusHi Tech 8-10 maggio a Tokyo. Il WMF - We Make Future ha partecipato all'evento insieme al Comune di Bologna per ridisegnare il futuro delle metropoli.Il secondo è il Montemagno Live 2025, il tour che toccherà Milano, Torino, Firenze, Bologna e Roma! La tappa di Bologna del Montemagno Tour 2025 sarà al Teatro Europauditorium il 18 Maggio alle 21:00. E io ci andrò, visto che Bologna è la nostra città!Marco Montemagno salirà sul palco con un monologo di idee, humor e provocazione per affrontare le sfide future. Ci sarà anche un bonus esclusivo per accedere a un workshop gratuito su ChatGPT.Ci vediamo lì?Qui il sito ufficiale del Tour. Qui tutto il nostro RoadShow.IL COLLASSO DI INTERNETInternet, per come l'abbiamo imparata a conoscere, collasserà.Il potere economico si concentrerà nelle mani di pochi. La produzione di informazioni testuali sarà sempre minore, controllata, fatta da persone pagate in modo specifico per questo.Le voci autorevoli diminuiranno.Il mondo video resterà un mondo a parte, ma anche qui avremo un cambiamento con molta spazzatura e sempre meno valore, da andare a ricercarsi con cura.Questo è ciò che avverrà con la scusa dell'Intelligenza Artificiale.Se Google avesse attivato AI Overviews senza che ci fosse ChatGPT ci sarebbe stata una rivolta sociale. I guadagni di Google aumenteranno. Il traffico delle query informative non era poi così importante a livello economico per Google. Ma lo era per le aziende. Che alzeranno gli investimenti per compensare.I proprietari dei siti produrranno sempre meno contenuti informativi, perché non conviene.Sia chiaro: l'Intelligenza Artificiale Generativa è uno strumento utilissimo. Ma se c'è una possibilità che le cose possano andare male, questa possibilità sarà realtà.E non perché ci sono i cattivi in giro, ma perché il mondo nel quale tutti viviamo è un mondo che ha da molti anni una direzione chiaramente economica. Questa direzione, più l'azienda diventa grande, più diventa l'unico obiettivo da perseguire.Le aziende devono guadagnare. Non ci piove su questo.Non abbiamo però trovato il modo di proteggere il valore del mondo che viene distrutto da una cosa nuova.Attenzione. Voglio essere chiaro. Può essere che non ci sia alcun modo. Ma nessuno può saperlo perché non ci abbiamo nemmeno provato. Non vorrei però che passasse il messaggio del tipo: “hey, guarda che queste cose accadono sempre. Prendi Uber ad esempio…”Non è questo il caso. Qui stiamo parlando di toccare tutta la parte di condivisione della conoscenza in senso ampio. Cosa nascerà da questa era non lo sappiamo. Se l'Umanità si impigrisse perché non ha alcuna soddisfazione nel cercare qualcosa di nuovo da poi condividere, non sappiamo cosa potrebbe accadere.Vabbè, magari è un pensiero mio.Quando è nato il Web 2.0 sembrava una cosa solo FIGHISSIMA. Il frutto sono stati i Content Creator, che hanno subito mostrato il loro aspetto positivo, prima che le piattaforme ne approfittassero spremendoli e creando ambienti sempre più tossici, veloci, superficiali. Distruggendo poi i luoghi di discussione, cambiando radicalmente il significato della parola conversazione.Conversazione:Dal lat. conversatio -onis ‘il trovarsi insieme', der. di conversari ‘trovarsi insieme'.Oggi è io contro chi non la pensa come me. Risultato? Odio ovunque.Vabbè, magari è un pensiero mio.Però sogno da sempre un mondo consapevole che ragioni insieme sulle innovazioni e sulla tutela di ciò che abbiamo. Magari non c'è soluzione. Il problema principale però è la resa cognitiva. Non parliamo nemmeno più di come si potrebbe fare diversamente. Accettiamo e basta.E le Big Tech se ne approfittano, ovviamente, di questo.Se possono guadagnare di più senza alzare polveroni, legittimate dall'innovazione o dal doversi adattare, lo fanno senza alcuna preoccupazione di distruggere le realtà che fino ad ora hanno creato quel valore. Vabbè, magari è un pensiero mio.A livello personale non sono preoccupato. Io da sempre regalo tutto quello che ho. Ma ricordo cosa è successo con i blog. C'è stata un'era fiorente, molte persone scrivevano, conveniva. Poi non c'è stato modo di renderle indipendenti. Si sono fatte assumere e hanno smesso di condividere.Spero che questa cosa non avvenga con un più grande impatto. La mia paura più grande è che il danno più grande lo subiremo noi come esseri umani. Così come abbiamo perso la voglia di parlare davvero con qualcuno, di conversare, di approfondire…non vorrei che perdessimo la capacità e la voglia di condividere.Vabbè, magari è un pensiero mio.Tipo…Wikipedia non sarebbe mai nata da questo mondo.APPLE DARÀ IL SEGNALEÈ un po' di tempo che dico di cambiare il motore di ricerca interno dei siti e di mettere il proprio ChatGPT o Gemini attraverso un sistema con i RAG.Questo per due motivi:* è un sistema migliore* si possono iniziare a studiare i comportamenti del nostro target e comprendere meglio il nuovo mondoMa nonostante i vantaggi nel farlo siamo sempre troppo lenti. Ci sono però una serie di notizie che riguardano Apple che magari aprono un po' la mente: aldilà del cambio di naming da Search ADS a Apple ADS, quelli di Cupertino hanno fatto sapere che stanno parlando con Anthropic, OpenAI e Perplexity perché vorrebbero integrare la ricerca AI al posto della ricerca classica.Il tutto nel contesto del processo che vede sotto accusa l'accordo Apple-Google come motore di ricerca. Eddy Cue (Senior Vice President Services di Apple) ha detto che è vero che la ricerca AI ha una qualità peggiore, ma che le ricerche tramite Google sono calate.Google ha dovuto fare un comunicato stampa per smentire questo calo, affermando il contrario. Su Search Engine Land entrano nei dettagli di questa diatriba.Pensate a questa cosa: per anni si è pensato che Apple dovesse avere un suo motore di ricerca, oggi invece potrebbe fare un accordo per un modello ibrido e poi costruirselo più facilmente.Di sicuro c'è una strada importante: Apple sta pensando di sostituire il suo sistema interno di ricerca. È un segnale molto forte.Poi magari continuerà a portare avanti il suo accordo con Google e sostituirà Search con AI Mode, offrendo anche le alternative. Ma la strada è spianata: l'esperienza di ricerca sta cambiando radicalmente.Di sicuro su Google avremo l'AI Mode come default. Su questo tema vi consiglio il grande articolo di Gianluca Fiorelli: Why AI Mode will replace traditional search as Google's default interface.Troverete un sacco di spunti. Alcune cose le conoscete già perché io e Gianluca ci confrontiamo spesso e abbiamo una visione simile. Dal Search Journey a Discover in home.Altre invece sono nuove e di approfondimento anche per me.AI OVERVIEWS È PEGGIO DI QUELLO CHE PENSIQualche mese fa scrivevo che il calo di traffico dovuto ad AI Overviews avrebbe sicuramente portato un traffico più vicino alla conversione, ma che comunque avremmo perso un quantitativo di utenti importante. E suggerivo di salvare il tutto con Big Query.Sto leggendo in giro che questi utenti che stiamo perdendo sono traffico non molto utile, perché vogliono solo informazioni.Purtroppo non è così.L'AI Overviews non si attiva solo per le query informative semplici, ma anche per quelle complesse, dove la risposta la offrono e l'hanno sempre offerta i siti.Il problema principale riguarda però il fatto che questo traffico molto importante è da considerare come Awareness. Certo, per alcuni progetti il problema è principalmente economico. Un sistema basato sulle pageviews è destinato a chiudere. Per le aziende invece, significa perdere una grande fetta di Awareness. E a volte anche dei passi successivi del Customer Journey. È vero che le aziende dovranno produrre più contenuti e aumentare la quantità di volte che sono pertinenti. È vero che bisogna creare dei contenuti molto approfonditi.Ma la questione va focalizzata. Purtroppo ci perdiamo sempre in quello che accade oggi senza fermarci a riflettere. È Awareness molte volte.E per compensare questo traffico non si può pensare di fare un piano solo per entrare dentro AI Overviews, perché il quantitativo di persone che poi clicca è troppo basso.La parte di Awareness va potenziata andando a trasformare i contenuti informativi

Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential. Takeaways The name 'Vivian' means 'lever' in Finnish, symbolizing the leverage AI provides. AI is transforming the customer journey by making prospects more informed. Sales teams must adapt to faster-paced customer interactions due to AI. Human interaction remains crucial despite the rise of AI in sales. AI can automate top-of-funnel processes, increasing efficiency. Misconceptions about AI stem from a lack of understanding of its various forms. The LLM should be viewed as a tool, not the core intelligence. Data management is essential for effective AI deployment. Sales professionals need to embrace AI tools to enhance their success. Ethical considerations in AI deployment are becoming increasingly important. Chapters 00:00 The Meaning Behind Vivun 02:04 AI's Impact on the Customer Journey 07:02 Leveraging AI for Sales Efficiency 09:30 Misconceptions About AI Deployment 14:12 Navigating Ethical Considerations in AI 19:02 The Future of AI in Sales 22:18 The Importance of Data Management for AIProudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

Mit Felicia von Reden (Ovom Care) Staffel #12 Folge #8 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://www.ovomcare.com/ https://www.linkedin.com/in/felicia-von-reden-67b24b114/ *** Im Podcast-Gespräch spricht Felicia von Reden, Gründerin und CEO von Ovom Care, über ihren persönlichen Antrieb zur Gründung eines digitalen Anbieters für Fertilitätsmedizin. Sie erläutert, wie Ovom Care künstliche Intelligenz einsetzt, um die Erfolgswahrscheinlichkeit von Kinderwunsch-Behandlungen zu erhöhen und noch dazu die Patientenerfahrung zu verbessern. Besonders betont wird die emotionale Komponente der Patient:innen einer Kinderwunschbehandlung und die Wichtigkeit und Bedeutung einer personalisierten Betreuung. Darüber hinaus wird in der Folge thematisiert, wie KI sowohl in medizinischen Prozessen als auch in internen Organisationsprozessen Effizienzgewinne ermöglicht, um Fertilitätsbehandlungen langfristig für mehr Menschen zugänglich zu machen. Michael Högemann, Seriengründer (Passado, DaWanda und Magaloop) und KI-Experte war ebenfalls wieder mit dabei. *** 02:21 – Persönlicher Hintergrund & Motivation 04:16 – Problem & Marktanalyse 08:12 – Durchschnittliche Kosten & Ländervergleich 09:46 – Marktanalyse & Wettbewerb 11:14 – Erste Schritte & MVP 14:53 – Tech & KI im Zentrum 17:46 – Patientenfeedback & Learnings 19:48 – Customer Journey & Experience 27:08 – Marketing & Kundengewinnung 29:29 – Social Media & Zielgruppen 32:36 – Communities & Patientengruppen 35:48 – Kooperation mit Kliniken 37:38 – Vertrauen & datenbasierte Medizin 40:38 – KI-Strategie & Datenquellen 45:32 – Ganzheitlicher KI-Ansatz 46:53 – Regulatorik & AI Act 49:00 – KI zur Effizienzsteigerung 51:33 – KI-Anwendungen im Alltag 54:13 – Teamstruktur & KI-Kompetenzen 55:21 – Persönlicher Antrieb & Abschluss *** Die Zeitangaben können leicht abweichen.

Send us a text Back for part two with Katie Smith on the Customer Success Playbook, and this time we're tearing down silos. In this Wednesday edition, host Kevin Metzger guides a conversation focused on how to bring marketing and customer success into harmony. Katie—founder of Wild Path Consulting and fractional CMO—shares a blueprint for unifying teams, streamlining customer journeys, and turning internal collaboration into a competitive advantage.Detailed Analysis: This episode is less about theory and more about execution. Katie Smith gets candid about why alignment between marketing and customer success isn't a nice-to-have—it's the lifeline of sustainable growth. Her argument is clear: the closer these departments work together, the more seamless and authentic the customer experience becomes.Katie emphasizes that customer success is the closest link a company has to real-time customer sentiment. And yet, too often, that feedback gets lost in the shuffle. Her proposed fix? Cross-functional meetings, shared goals, and a top-down commitment to break the silos. She outlines how marketing can use insights from customer success to better tailor messaging, avoid overpromising, and reinforce consistent value.The conversation gets practical with ideas on how to structure interdepartmental communication, including:Setting up regular syncs between CS and marketingReporting loops where both sides share qualitative and quantitative insightsShared definitions of success, ideal customer profiles, and journey checkpointsKatie also urges organizations to think beyond marketing and CS. Sales, product, ops—even the loadout teams in a manufacturing company—all contribute to the customer experience and need to be part of the marketing ecosystem. It's a holistic view that turns internal collaboration into customer satisfaction.And if you've ever felt the pain of over-promised marketing and under-delivered onboarding, Katie's advice on co-created alignment is a must-listen.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Was steckt hinter dem Begriff „Experience Economy“ – woher kommt sie und warum wird sie zum entscheidenden Faktor für die Zukunft des Tourismus? Gemeinsam mit Yury Hannaleck von bookingkit tauchen wir ein in die Welt buchbarer Erlebnisse. Wir sprechen über Chancen für Reisebüros, neue Technologien, emotionale Mehrwerte und die Frage, warum ein Erlebnis wichtiger ist als das Reiseziel selbst. Ein Gespräch über Menschen, Märkte – und die Magie von Erlebnissen, die heute ein echtes Geschäftsmodell sind.(00:48) Schön hier zu sein! Yury Hannaleck stellt sich vor(01:51) Was bedeutet Experience Economy?(03:51) Persönlicher Weg: Wie Yury zum Tourismus kam(06:16) Customer Journey in der Experience Economy(07:51) Chance oder Risiko für das Reisebüro?(10:14) Buchungssystem bookingkit erklärt(13:05) Hauptattraktion bis Add-on – Einfluss auf Reiseentscheidungen?(18:55) Umsatztreiber Erlebnis: Was Unternehmen davon haben(23:23) Vom Ticket zur Erlebniswelt mit Hotel(27:04) Stolperfalle Rezensionen – wie automatisieren?(32:40) Wo steht Deutschland im internationalen Vergleich? (42:55) Wer nutzt bookingkit? (46:30) Vielfalt & Demokratisierung durch Erlebnisse(47:27) Fazit und TrendsHier findest du mehr über uns:https://tourismus-turn.de/https://www.instagram.com/tourismus_turn/https://www.linkedin.com/company/tourismus-turn/ Gast: Yury HannaleckErscheinungsdatum: 07.05.2025

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

Struggling to turn low-ticket sales into real profit? You're not alone. In this episode, I'm breaking down the single biggest shift you need to make: stop selling products, and start selling progress. After launching 20+ low-ticket offers with partners, I've seen one thing separate the profitable funnels from the duds: bridge thinking. You'll learn why every front-end offer is just the first step—and how your upsells must guide buyers across their next hurdle. I'll walk you through the mindset shift that turns $50 buyers into $300 customers, the two biggest mistakes killing your upsell conversions, and how to map out simple, logical bridges that unlock real scale. If you're building funnels, selling digital products, or trying to crack the low-ticket code—this episode is your roadmap to making every step count.

When customer experience lives in silos, customers feel the gaps — and businesses miss opportunities to build loyalty. In this episode, John Durocher, Chief Customer Officer at Calix, joins Intercom's Senior Director of Human Support Bobby Stapleton to discuss how breaking down silos, embedding customer success into every team, and using AI for smarter frontline support can transform the customer journey. They also dig into why trust, simplicity, and attention to small details are key to creating standout experiences.Watch on YouTube: https://youtu.be/dXgbGKpSEvk?si=9AAgNy4-vQvRzrBJFollow the people:https://www.linkedin.com/in/johndurocher/https://www.linkedin.com/in/bobbystapleton/Newsletters:Sign up for The Ticket: A twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletterFollow The Ticket podcast:Apple Podcasts https://podcasts.apple.com/gb/podcast/the-ticket-discover-the-future-of/id996103731Spotify: https://open.spotify.com/show/6zlcXgcd2kX9E4cbQTCsR9YouTube: https://www.youtube.com/playlist?list=PLlCIldMZCaFrn43ZNAiw00icA-nRW5wVFRSS Feed https://art19.com/shows/inside-intercomSay hi:LinkedIn: https://www.linkedin.com/company/intercom/X: https://x.com/intercomGet a free trial of Fin, our breakthrough AI chatbot, here: https://www.intercom.com/finwww.intercom.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if AI-powered technology could not only solve your customers' problems faster but also anticipate their needs—and why do so many organizations still get it wrong? On this episode of the Delighted Customers podcast, we unlock the real reasons why companies struggle to implement AI and automation tools effectively, even as consumer expectations for personalization and seamless experiences reach new heights. Greg Kihlstrom, martech and CX expert, demystifies the hype around chatbots and agentic AI, showing us where most companies stumble and what it really takes to reverse-engineer remarkable customer journeys. If you're wondering why some AI initiatives delight while others fall flat (and what you can do about it), this episode pulls back the curtain. You should tune in to hear from Greg Kihlstrom, a thought leader at the intersection of marketing, technology, and customer experience, whose podcast network and consulting insights are helping brands evolve—whether you're leading a Fortune 500 organization or an ambitious mid-market player. His deep dive into what's really working at marketing and CX conferences—and what's next for both large and small companies—makes this discussion especially valuable for anyone navigating the fast-changing landscape of customer engagement. Here are three burning questions Greg answers on the show: What are the real barriers that have kept companies from leveraging AI (like chatbots and agents) effectively in the customer journey? How can AI empower customer service teams to pinpoint root causes and improve experiences—without losing the uniquely human touch? For leaders at mid-sized companies, what are practical steps for selecting technology partners and overcoming siloed data challenges as they implement customer-centric AI? Don't miss this eye-opening conversation with Greg Kihlstrom! Listen and subscribe to the Delighted Customers podcast on Apple Podcasts and Spotify, or find us on your favorite podcast platform. Meet Greg Kihlstrom Greg Kihlstrom is a best-selling author, speaker, entrepreneur, and host of The Agile Brand Podcast. With 15+ years of experience at the crossroads of marketing, technology, and CX, Greg is the former founder and CEO of a successful digital agency in Washington, D.C., now working as an independent consultant to leading brands and organizations. He is the founder of The Agile Brand Podcast Network, a prolific writer on the evolving roles of martech and organizational change, and a key influencer in bridging the gap between digital transformation and meaningful customer outcomes. Greg is also recognized for his thought leadership on AI innovation, process improvement, and the future of customer experience. Connect with Greg Kihlstrom on LinkedIn: Greg Kihlstrom LinkedIn Show Notes & References Subscribe to Greg's newsletter: "AI Isn't a Goal or a Strategy" on LinkedIn Learn more about The Agile Brand Podcast Network: https://www.theagilebrand.com/ Catch up with the Delighted Customers podcast on your favorite platform for more episodes!

In this episode we speak to Stephanie Thomas, Head of Retail Experience at VCCP. Stephanie talks about her experience in moving from a start-up culture in the Middle East to working with iconic brand McDonalds, how personalisation and target engagement is the key to success, the catalysts behind the Retail Media boom and how retailers can capitalise on its future.

In dieser Podcast-Folge spreche ich mit Dr. Rainer Sommer, Vorstandsmitglied der Provinzial Versicherung. Wir tauchen tief in das Thema Produktivität ein und beleuchten, wie KI und Digitalisierung dabei helfen können, aber auch wo die Fallstricke liegen. Rainer betont, dass der Fokus nicht auf dem Spielen mit neuen Technologien liegen sollte, sondern auf ihrer produktiven Anwendung. Fünf Highlights der Folge: Produktivität neu definiert: Wir diskutieren Rainers dreidimensionales Verständnis von Produktivität: die richtigen Dinge tun, diese richtig machen und sie effizient erledigen. Er zeigt, wie sich Kundenanforderungen und der Arbeitsmarkt verändert haben und warum das Produktivität zum entscheidenden Faktor macht. Komplexitätsreduktion vor KI: Bevor man mit KI-Spielereien anfängt, muss man die bestehenden Prozesse optimieren und Komplexität reduzieren. Rainer illustriert das mit anschaulichen Beispielen aus der Versicherungsbranche, wie z.B. die Vielzahl an alten Tarifen und redundante Informationsflüsse. Er vergleicht dies mit dem Löschen eines Brandes – besser ist es, gar nicht erst Feuer zu machen. Praktische Umsetzung der Produktivitätssteigerung: Rainer beschreibt, wie die Provinzial mit einem Moderationsteam arbeitet, um Mitarbeiter*innen direkt nach ihren Herausforderungen und Zeitverlusten zu fragen ("Bauch und Kopf"). Durch die systematische Analyse und das Hinterfragen bestehender Prozesse ("Wem nützt es? Was passiert, wenn wir es nicht tun?") werden unnötige Komplexitäten identifiziert und beseitigt. KI-Phasen und Skalierung: Rainer beschreibt drei KI-Phasen: die anfängliche Spielerei und Erkundung, die Anreicherung mit unternehmensspezifischen Daten und die finale Integration in die operativen Prozesse. Er betont die Bedeutung der Industrialisierung und Skalierung, um echten Mehrwert zu generieren. Die Provinzial ist bereits in Phase 3 angekommen und implementiert KI in den Workflow, um z.B. relevante Informationen aus E-Mails zu extrahieren. Veränderte Erwartungen und Rollen: Wir diskutieren die oft unrealistischen Erwartungen an KI und die Notwendigkeit, die Mitarbeiter*innen entsprechend zu schulen und die neuen Rollen zu definieren. Der Fokus liegt auf der Kombination von menschlicher Expertise und KI-Unterstützung für eine effektivere Arbeitsweise. Rainer beschreibt, wie die Provinzial die Zusammenarbeit zwischen KI-Experten und Fachbereichen verbessert. Links in dieser Ausgabe Zur Homepage von Jonas Piela Zum LinkedIn-Profil von Jonas Piela Zum LinkedIn-Profil von Rainer Sommer Der Liferay Trendreport Wie digital sind die Customer Journeys? Wie schätzen sich Versicherer ein, was erwarten Kunden? Welche Maßnahmen sind geplant? Ladet euch den Trend-Report von Liferay und den Versicherungsforen herunter: Trendreport herunterladen Das QAware Whitepaper KI-Experte QAware zeigt Versicherern, wie sie mit Hilfe von KI eine automatisierte Schadenbearbeitung, effizientere Prozesse und personalisierte Angebote realisieren können. Ladet euch jetzt das aktuelle QAware-Whitepaper herunter: Whitepaper herunterladen

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Customer experience initiatives aren't delivering the results you expected? The answer might lie in a critical but often overlooked disconnect: the gap between your customer experience mission and your employee experience reality.In this thought-provoking episode, Jeannie Walters tackles a question about aligning a company's CX mission statement with the actual employee experience. When organizations promise customers convenience, empathy, or frictionless interactions while their employees struggle with clunky systems, bureaucratic processes, or micromanagement, the disconnect creates more than just employee dissatisfaction – it undermines the entire customer experience strategy before it reaches a single customer.The episode reveals how employee and customer experience together uncovers powerful insights about your organization. By analyzing the connections between employee engagement and customer satisfaction, you can identify patterns that highlight best practices to replicate or problem areas to address. Remember: your CX mission statement exists to help everyone understand their role in providing meaningful experiences – not just to external customers but to internal ones too. When employees feel the values you claim to uphold, they become your most powerful advocates for delivering those same values to customers. Ready to create true alignment between what you say and what you do? Listen now and transform your approach to experience.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business.

Welcome to another episode of Accelerate Your Business Growth! Today's guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change. In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy. Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart in today's dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth. Whether you're a small business owner struggling with marketing messaging, or a marketer curious about what's next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won't want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to unlock the transformative power of AI and imagination for your business success? Join host NaRon Tillman on Walk in Victory as he explores this dynamic intersection with marketing expert James. Discover why imagination is more critical than ever in the AI era, learn effective marketing strategies, and understand the practical integration of AI in website design and marketing funnels. James shares invaluable insights from his extensive marketing experience, including his work with major brands like Toyota, and reveals innovative ways AI can be used to understand customer journeys. They also clarify the crucial differences between web design and landing pages and demonstrate how AI can empower small businesses to compete with larger corporations. This episode is packed with actionable advice for business owners eager to leverage AI for significant growth and success. Plus, just as James and NaRon discuss the importance of innovation and a forward-thinking approach in business, we believe in providing a comfortable and supportive environment for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for creative thinking and strategic planning. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The critical importance of imagination in the age of AI.Effective marketing strategies for business growth.Practical ways to integrate AI into website design and marketing funnels.Understanding the difference between web design and landing pages.How AI can help small businesses compete with big brands.Leveraging AI to understand and optimize the customer journey.Timestamps:00:00 The Importance of Repeat Sales00:22 Introduction and Host Welcome00:35 Podcast Purpose and Audience01:04 Casual Banter and Dog Interruptions02:00 Societal Issues and Education03:54 The Role of Imagination in AI07:07 AI's Impact on Creativity and Jobs08:09 Guest Introduction and Background09:50 Music, Marketing, and AI10:51 Listening to Your Audience12:50 AI in Marketing and Website Design23:08 Entrepreneurial Journey and Strategy25:25 Web Design vs. Landing Pages27:58 The Website as the Hub of Your Marketing Strategy29:17 AI's Role in Enhancing Marketing Funnels31:44 Understanding the Buyer's Journey35:32 Leveraging AI for Customer Insights40:23 The Future of AI in Marketing48:25 Concluding Thoughts and EncouragementCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

We're drowning in noise. 91% of online content now uses aggressive, force-based marketing—and it's not just annoying, it's ineffective.In this episode, I share a deeply personal reflection on what it means to lead with presence instead of pressure, why embodiment always wins over attention-seeking, and how the most trusted brands are the ones that show up consistently, calmly, and clearly.If you've ever felt pressured to scream louder, be everywhere, or compete with the chaos online, this episode will give you permission—and a proven path—to show up differently.What You'll Learn in This EpisodeWhy yelling (force-based marketing) actually repels the right peopleHow your presence builds more trust than any tactic ever couldThe personal cost of chasing attention—and how to break free from itA 3-part framework for presence-based leadershipHow to become a “lighthouse brand” that attracts aligned clientsWhy trust—not attention—is the new currency of growthKey Takeaways✔️People don't follow the loudest voice—they follow the one that makes them feel safest.✔️Aggressive marketing reduces customer trust by 76%.✔️Force reveals doubt; embodiment reveals leadership.✔️Presence > pressure. Your consistency and energy are what create real connection.✔️Your beliefs should speak for themselves. Show, don't shout.✔️You attract better clients when you stop yelling and start aligning.✔️Lighthouse leadership is about consistency, clarity, and calm—it doesn't need to move or yell to be effective.Timestamps[00:00] – The real problem with online yelling and aggressive marketing[03:00] – Why true leadership isn't loud, it's consistent[05:00] – George's past: yelling, forcing, and learning the hard way[08:00] – The hidden costs of “force-based” marketing[10:00] – The burnout loop: attention-chasing vs. trust-building[12:00] – The 3-part framework: calm, belief, consistency[13:00] – Calm in the chaos: how safety converts better than volume[15:00] – Letting your beliefs speak for themselves[17:00] – Why the right people will find you when you're aligned[19:00] – Personal examples from clients who embodied this shift[20:00] – The attention battlefield is a losing game—trust wins[21:00] – Final reflections: be the lighthouse, not the megaphoneChoose Your Next Steps:Audit your content: where are you forcing instead of connecting?Choose one area where you can dial back volume and increase consistency.Practice calm, embodied leadership—even when the world yells.DM me or tag me on Instagram @itsgeorgebryant with your biggest reframe from this episode.Work With Me or Join the AllianceIf you're ready to lead with presence, build trust at scale, and create a business that feels like home…Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.Want to learn this in person? Sign up for the next live event at mindofgeorge.com/event

Creating a seamless and impactful customer journey is key to growing a loyal base and driving sustainable business success. In this episode, Paul Alex dives into why focusing on the customer experience from start to finish is a game-changer.

Imagine transforming your business operations with seamless automation.Welcome to The Power Lounge, where Amy Vaughan of Together Digital hosts conversations with empowered individuals. In this episode, Amy sits down with Christi Stafford, CEO and founder of Automation on a Mission, who brings over twenty-five years of experience in revolutionizing small businesses through intelligent automated systems.Christi shares her "Attract, Sell, and Wow" framework, a strategy that streamlines customer journeys, boosts revenue, and builds lasting client relationships. Together, they explore the evolution of Christi's business model, the crucial role of automation in sustainable entrepreneurship, and the balance between technology and personal interaction.Discover practical strategies to automate and scale your business, reclaim valuable time, and thrive. Whether you're an entrepreneur or interested in automation, this episode offers valuable insights to support your business journey.Christi Stafford leads Automation on a Mission, empowering small businesses with streamlined sales and marketing automation since 2014. With over 25 years of experience, she has helped hundreds of entrepreneurs generate millions in revenue while reclaiming time through efficient, scalable systems. Her leadership includes launching impactful programs and a thriving social enterprise, making entrepreneurship more accessible and sustainable.Join us as we explore the optimal customer journey through automation with Christi Stafford on The Power Lounge.Chapters:00:00 - Introduction01:52 - Nonprofit Management and Social Enterprise03:29 - Unplanned Career Paths08:41 - Efficient Meetings with Calendar Automation10:42 - Unlocking Business Opportunities with Automation13:46 - Automation's Human Connection & Magic19:06 - Enhancing Client Renewal Rates22:43 - Optimizing Business Automation Strategy26:21 - Streamline Buying with Automation28:07 - Inclusive Membership for Retired Members32:04 - Automated Subscription Success35:54 - Streamlining Guest Preparation Process37:17 - Automated Affiliate Integration42:14 - DocuSign Integration Limitations45:40 - Mindful Use of Chatbots46:53 - Chatbot Mastery with Lauren50:14 - Custom Automation for Unique Businesses53:35 - Design Career: Learning Through Experience56:14 - OutroQuotes:"In digital chaos, automation is your secret weapon to reclaim time and energy."- Amy Vaughan"Automation unlocks unique solutions and hidden opportunities for your business."- Christi StaffordKey Takeaways:Unlocking Automation Potential in Small BusinessesCreating Seamless Customer JourneysBalancing Technology and AuthenticityOptimizing for Continued SuccessHarnessing AI for the FutureChoosing the Right Automation ToolsEmbracing Feedback as an OpportunityConnect with Christi Stafford:LinkedIn: https://www.linkedin.com/in/christinorfleetstafford/Website:https://automationonamission.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

You built the tech. You raised the funds.But your patient outcomes? Still inconsistent.What if the real problem isn't your product… it's your patient handoff?In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don't solve for the “voltage drop” in care transitions.Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.Here's what you'll learn in this conversation:

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this value-packed episode of the Customer Success Playbook podcast, Shep Hyken returns for Part 2 of our three-part series to address the billion-dollar question: How do companies balance price sensitivity with the growing demand for exceptional customer experiences? From mentalism to magic moments, Shep draws surprising parallels between sleight-of-hand and customer loyalty while unpacking game-changing insights from his CX research.Detailed Analysis: Kevin Metzger and Roman Trebon dive deep with customer service guru Shep Hyken, and this time it's all about one powerful word: convenience. Drawing from his acclaimed book The Convenience Revolution and the 2025 State of Customer Service and CX report, Shep lays out how brands can make price less relevant by making the customer experience more effortless. And no, that doesn't mean grand gestures—it means smart, consistent, and friction-free experiences.Key insight? A whopping 59% of consumers are willing to pay more for a better experience, but especially for one that's more convenient. Case in point: Shep shares a brilliant Wall Street Journal case study showing how simplifying subscription forms led to a measurable increase in conversions. The takeaway? Every unnecessary field is a friction point that erodes revenue.Shep also explores how the pandemic accelerated customer expectations for convenience—a trend that is here to stay. He uses real-life examples, including Amazon and even a local car dealership in St. Louis, to prove that making things easy builds loyalty that price alone can't buy.And if you thought this was all business, think again. Shep opens the episode with a personal twist—his love for guitar, magic, and Ayn Rand's The Fountainhead, weaving them seamlessly into his customer service philosophy.Don't miss this episode if you're in customer success, support, or CX leadership. For more context and deeper insights, explore Shep's full CX research at https://hyken.com/research/.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

What happens when you bring together experience leaders from healthcare and elite sports education? You discover powerful insights that transcend industries and reveal universal truths about creating exceptional experiences.Meet Heather Brace, Chief People Officer at Intermountain Healthcare with its 68,000 employees across six states, and Mike Milliron, Chief Operating Officer at IMG Academy, the world-renowned training ground for elite athletes. Both leaders share a remarkable commitment to turning feedback into action. Our host, Jeannie Walters, had the privilege of interviewing them at the X4 conference hosted by Qualtrics in Salt Lake City in March of 2025. Their organizations have rejected traditional annual surveys in favor of frequent, targeted listening programs that capture real-time sentiment. As Heather explains, "What does an employee remember? Probably what happened in the last 30 days." Both have created what they call "closed-loop" feedback systems where they not only collect insights but transparently communicate the actions they'll take as a result.The most compelling revelation? Their data shows that employee engagement hinges on surprisingly simple human elements. At Intermountain Healthcare, they discovered that employees who stay past the four-year mark typically remain for ten years or more. This insight drove them to map the complete employee journey, identifying critical moments where intervention could improve retention.Meanwhile, IMG Academy has developed highly personalized approaches that align students, parents and staff around individualized development plans. As Mike powerfully states, "We've found you can do more damage than good if you ask for insights and then just sit on it."Ready to transform your organization's approach to experience? Listen now and discover how these leaders have built cultures where feedback drives meaningful change, accountability matters, and experiences are designed around authentic human needs.Follow Heather Brace on LinkedIn: https://www.linkedin.com/in/heather-brace/Follow Mike Milliron on LinkedIn: https://www.linkedin.com/in/mike-milliron-6a234713/Resources Mentioned:Qualtrics -- https://www.qualtrics.com/Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

93% of businesses are optimizing the wrong part of the funnel—and it's costing them growth, trust, and connection.In today's episode, I walk you through the newly updated version of one of the most powerful frameworks I've ever created: the APPLE Framework for Customer Journey. This isn't just a model—it's a tool I've used with billion-dollar brands, startups, and my own business to build relationships at scale that drive retention, referrals, and sustainable growth.Whether you're writing emails, managing sales calls, onboarding new clients, or simply communicating on social media—this framework will transform how you guide people toward results while building trust every step of the way.What You'll Learn in This EpisodeWhy most businesses are optimizing the wrong things—and what to do insteadHow to communicate more effectively with leads, clients, and your teamThe exact five-step framework (APPLE) for guiding people through your businessHow to use the framework in marketing, sales, delivery, onboarding, and even parentingWhy building trust at scale is the new competitive advantageHow to pre-handle objections, eliminate resistance, and create more referralsKey Takeaways✔️What you tolerate, you teach. What you communicate, you control.✔️The Apple Framework = Acknowledge, Prepare, Project, Let Them Know, Excite✔️Customer journey is NOT your funnel—it's the emotional path people take with your brand.✔️Marketing, sales, and delivery should all be rooted in relationship and trust—not tactics.✔️This framework works in DMs, emails, coaching, team meetings, sales calls, and beyond.✔️Most resistance in business happens when people don't feel safe—this model solves that.✔️Mastering customer journey is about mastering relationships at scale.Timestamps[00:00] – Why 93% of businesses are optimizing the wrong thing[03:00] – The future of business: trust > attention[06:00] – What most people misunderstand about customer journey[10:00] – Introduction to the updated Apple Framework[12:00] – The five steps: Acknowledge, Prepare, Project, Let Them Know, Excite[15:00] – Example 1: Using Apple in an Instagram DM[17:00] – Example 2: Onboarding a new coaching client[18:30] – Example 3: Structuring a sales call with Apple[20:00] – How this framework eliminates resistance and builds confidence[22:00] – Why this works in ANY part of your business (or life)[23:00] – Your challenge: Audit your last message, email, or call—did you Apple it?Choose Your Next Steps:Review your last email, message, or sales call—did you use all five Apple steps?Practice using APPLE in your next piece of communication (DM, email, Zoom call, etc.)Tag me on Instagram @itsGeorgeBryant and let me know how you're applying the framework—I want to hear your wins!Special Invitation: Work With Me!Ready to scale your business through trust, alignment, and relationship-driven strategy?Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.

SEASON: 5 EPISODE: 6Episode Overview:Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate. Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you're ready to ditch the stagnant strategies and embrace a more impactful approach, you're in the right place. Join me for my conversation with Katie Smith.Guest Bio: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world.Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.Resource Links:Website: https://followthewildpath.comProduct Link: https://followthewildpath.com/sustainable-marketing-services/Insight Gold Timestamps:01:33 You're known as the Queen of the Customer Journey04:54 First of all, what is your business goal?06:35 The customer journey 07:46 It's really based on the customer's need for knowledge09:46 So, the problem is that we're dealing with people11:43 The great thing about PR is that it's not my company telling you that this is great16:03 So, if you were to hire an agency who had strategy17:49 What are the first steps they should take to reignite that growth? 18:47 Keep an eye on the morale of your team19:50 I think with brands, you can have a personality….22:42 We're in such an interesting time in marketing right now 24:39 Something that I think people get really stuck in26:50 N umber one, you can't do it all, and tactics are interchangeable30:18 Some brands are doing great things30:44 W hat's the purpose of what you're doing31:49 The other thing about the customer journey is that each individual stage in the journey has a goal32:53 What a crazy time to be in marketing and sales right now33:55 www.followthewildpath.com34:13 Search Katie Smith Wild Path (on LinkedIn)Connect Socially:LinkedIn: https://www.linkedin.com/in/katie-smith-2077a9a/Instagram: https://www.instagram.com/followthewildpath/Podcasts:

Last week, in my hotel room just after MicroConf, I got excited about repositioning. I have had some time to think about the steps forward since then, and here's what I've come up with. This week, I dive into what I have already done, what needs to be done next, and where this is going.The blog post: https://tbf.fm/episodes/383-repositioning-podscan-from-monitoring-to-data-platform The podcast episode: https://thebootstrappedfounder.com/repositioning-podscan-from-monitoring-to-data-platform/Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Your customer is on a journey – are you helping or hindering their progress toward a sale with you? In this month's episode, our guest tells you how to attract more equipment shoppers to your business and clear the speed bumps that cause them to go somewhere else. The first thing Stephanie Smith, founder of The Grind Marketing Collective, wants you to know is that marketing doesn't have to be hard or expensive. She's going to help you tackle your marketing stumbling blocks and provide you with simple tips that produce shockingly effective results. Best of all, you've already got the most powerful tool in your back pocket: that's right, your phone. Among her many insights: Ditch the notion that only polished, perfect, and pricey videos should be on your social sites. Instead, adopt a more authentic approach that makes you, your sales team, and your equipment business more believable and trustworthy. Pull up a chair and watch your dread of digital marketing morph into confidence and excitement. Just be yourself, tell your stories, give customers the fast answers they want, and show them how easy it is to do business with.   Connect with Stephanie: Grind Marketing Collective Website LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events Produced By: Social Chameleon

Could your digital business benefit from more physical marketing? Mark Stern is reimagining direct mail with experiential boxes designed to set your customers up for success and extend lifetime value.  Mark is a serial entrepreneur and founder of the Custom Box Agency, a design agency that specializes in optimizing the customer journey through direct mail. His innovative work caught the attention of Forbes, which featured him as one of the Next 1,000 Entrepreneurs redefining the American Dream. He was also highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before embarking on his entrepreneurial path, Stern was a top-ranked strategy consultant at Deloitte Consulting, the world's largest consulting firm. He is an MBA graduate from Duke University. Stern is also a six-time Spartan Trifecta holder and serves as a mentor at South by Southwest (SXSW), guiding up-and-coming startups.  Connecting the Digital to the Physical The idea for the Custom Box Agency was born out of Mark's experience buying online courses. After spending $2,000+ on a course, he was left to print out the workbook or go to the store to track down what he needed to get started. Oftentimes, he didn't end up starting at all. He began to wonder how course creators could better set their students up for success–beyond simply sending swag with the company logo. When Mark started shipping out his boxes, the idea immediately caught on. People shared unboxing videos and became unofficial ambassadors and salespeople for the business. In the first year, Custom Box Agency grew from zero to a million dollars in revenue, all through organic word-of-mouth. The 3 Customer Journeys One key aspect of Mark's custom box business is tailoring the boxes to the customer journey. There are three different types of journeys throughout the customer lifecycle: acquisition, delivery, and retention. And within those journeys, there are multiple steps. On the acquisition journey, prospects might discover you through social media, SEO, or in-person events. After someone finds you, you don't necessarily want to pitch them right away–those are cold leads. So you might nurture them through case studies, demos, or free content to build more of a relationship with them. From there, you have to close them as a customer. What does the point of sale look like?  After someone buys your product, you need to take them from onboarding to delivering the value you promised. Retention involves recognizing your clients. How do you celebrate them when they hit a milestone or introduce the next way that you can serve them? If someone goes through one journey, the question is, what's next?  Enjoy this episode with Mark Stern… Soundbytes 5:57-6:22 “If you have something digital, you need something physical to complement it. And now, in this day and age, where it's becoming even more relevant, is the rise of AI. We have so much digital content being pumped into the system. When we think about experience, design experiences seen through the senses, everything digital is only what you see and hear. A podcast is what you hear, YouTube is what you see and hear, and Facebook scrolling is what you see. I can activate the kinesthetic, touch, taste, and smell.” 13:28-13:42 “Recognition is huge. How do I celebrate you and see you when you hit a milestone or introduce the next way that I can serve you? So when we think about journey stacking, if people get through one journey, the question is, what's next? And that becomes the retention play. How do I extend the relationship and extend lifetime value?”  25:32-25:57 “How are we thinking about the programs we're creating, and are we engineering a replayable story? And we should be. The example I tell course creators and coaches all the time is, have you ever played a song and then six months later, listened to the song again and it had a new meaning? Or have you ever watched a movie and then years later, watched it again and it was a completely different experience? That's because we evolve.”  Quotes “It started this idea of, if you have something digital, you need something physical to compliment it.” “We went from zero to a million in the first year via word of mouth, just because we had a unique perspective on how can we truly set people up for success.” “Swag means stuff without a goal. Stop sending people stuff. Truly engineer the things that they need to be set up for success.” “People love getting surprises in the mail.”  “As an entrepreneur, it's important that we hold a bigger vision for our people than they hold for themselves.”  Links mentioned in this episode: From Our Guest Website: https://customboxagency.com/ Connect with Mark Stern on LinkedIn: https://www.linkedin.com/in/marustern/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Send us a textSummary: Dive into an engaging conversation with Gilad Shriki, Co-founder of Descope, as he shares transformative insights on leveraging FunnelStory to optimize customer journey visibility. Learn how understanding customer data can shape strategic decisions and drive impactful customer success initiatives. This episode offers a deep dive into how FunnelStory can bring clarity and actionable insights to complex customer behaviors.Detailed Analysis: In this episode of the Customer Success Playbook, Kevin Metzger hosts Gilad Shriki, Co-founder of Descope, who sheds light on the pivotal role FunnelStory played in transforming their approach to customer success. Descope, a customer identity and access management platform, faced challenges in understanding the varying paths customers took post-sign-up. Gilad candidly shares how implementing FunnelStory allowed Descope to visualize customer engagement, segment journeys, and prioritize action steps effectively.Gilad emphasizes the power of data visibility in managing diverse customer needs. By categorizing customers into profiles based on engagement levels, Descope could tailor actions and allocate resources more strategically. The episode highlights how FunnelStory's quick data integration and intuitive funnel views provide immediate clarity, enabling teams to proactively guide customers through their journey.For startups navigating rapid growth or mature companies seeking deeper customer insights, this episode underscores the importance of actionable data. It's a masterclass in how understanding customer behavior can elevate success strategies and drive meaningful engagement.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Entrepreneurship is one of the hardest sports in the world, yet most people step onto the field without a playbook. But what if success wasn't about having all the answers, but about becoming the person who can handle them?In this episode, Josh Jurkovich flips the script and interviews George Bryant on the realities of entrepreneurship—from setting massive goals and failing to hit them to breaking free from outdated business models and limiting beliefs.If you've ever felt like you're chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.What You'll Learn in This EpisodeWhy most entrepreneurs struggle to hit their goals and what to do insteadThe real cost of coaching—and why most people don't realize what they're signing up forHow to align your identity with your business successThe comparison trap—why it's keeping you stuck and how to break freeWhy relationships will always matter more than revenueHow to build a business with heart—balancing authenticity, empathy, and integrityThe mindset shifts that separate struggling entrepreneurs from thriving onesKey Takeaways✔️Your identity, not your strategy, determines your business growth.✔️The hidden cost of coaching—most people don't realize what they're actually signing up for.✔️Comparison keeps you stuck—learn how to shift from competition to inspiration.✔️Success isn't about tactics—it's about becoming the person who can execute.✔️Integrity, authenticity, and relationships will define your long-term success.✔️The best businesses are built on connection, not just conversion.Timestamps[00:00] – Introduction: The hardest sport in the world—entrepreneurship[02:00] – How Josh & George met and the impact of their work together[06:30] – The trap of setting massive business goals without a clear path[10:00] – Why most coaching programs fail to deliver real transformation[14:00] – The power of identity: Becoming the person who can handle success[18:30] – The comparison trap: Why we get stuck and how to escape it[24:00] – Building a business with heart—the key to long-term fulfillment[30:00] – The masculine & feminine approach to leadership and personal growth[36:00] – How your values dictate your business success[45:00] – Why relationships will always outperform marketing tactics[50:00] – Closing thoughts: Integrity, faith, and the real secret to winningChoose Your Next StepsLet us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh's website here.Special Invitation: Join the Next Event!Want to go deeper into identity, leadership, and scaling your business with heart?Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.Spots are limited—secure yours NOW

Hey CX Nation,In this week's episode of The CXChronicles Podcast #257, we welcomed Tony Lama, SVP & GM of Product at Avaya based in Morristown, New Jersey. Avaya gives their customers the freedom to take their business in the directions that benefit them most. They provide the paths for both customers and their employees where every moment big and small can drive in the moment, memorable experiences.In his role as SVP & GM of Product at Avaya, Tony has spent 25 years training, testing, deploying, supporting, evangelizing, selling, and successfully launching new customer engagement solutions to markets across the globe. Tony has served in the trenches and is passionate about the humans he leads and has been focused on supporting them on their personal and professional journeys. In this episode, Tony and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at Avaya think through on a daily basis to build world class customer experiences.**Episode #257 Highlight Reel:**1. Blending experience vets with new product teammates to drive innovation 2. Building a "Voice of Builder" program into your business  3. Bringing a "start-up" mentality into a big enterprise business  4. Empowering your front line staff to create amazing customer experiences  5. Boiling your product portfolio down to the golden core tools Click here to learn more about Tony LamaClick here to learn more about AvayaHuge thanks to Tony for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, & Zendesk) + they can learn more about our CX/CS/RevOps On-Demand services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In today's market, it's not just about what you sell—it's about the experience you create. In this episode of Wise Investor Segment, host Matty A. dives into the Experience Economy and reveals why businesses that prioritize customer journeys and unique experiences are the ones making millions. Learn how top brands and real estate investors leverage this powerful strategy to attract loyal customers, increase profits, and stand out from the competition. Whether you're in commercial real estate, entrepreneurship, or investing, this episode will show you how to create value beyond just transactions. Tune in now to discover how crafting unforgettable experiences can be your ultimate wealth-building strategy! Episode Sponsored By: Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/ CRE MASTERMIND: Visit myfirst50k.com and submit your application to join! FREE CRE Crash Course: Text “FREE” to 844-447-1555  

Your brand name isn't just a name: it's your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike's branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren't just names—they're strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you're serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.Listen to Part 1 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.This is Part 1 of a must-listen branding conversation.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel