Podcasts about Salesforce

In this conversation, Brian McGee shares his extensive experience in sales, particularly in the medical technology sector. He discusses the evolution of the healthcare industry, the complexities of selling in a multi-stakeholder environment, and the importance of specialized sales teams. Brian emphasizes the need for effective communication, tailored training, and a customer-centric approach to selling. He also reflects on the future of medical technology and the importance of innovation in driving sales success.Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-mcgee-2692647/We hope you enjoyed this episode. Like, comment, and subscribe to never miss a new episode of Field Sales Unscripted! Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.Serious about shifting your sales team's performance?Book your 30-minute call and get the clarity and strategy you've been missing. https://calendly.com/transformedsales/30-min-sales-strategy-callConnect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.Serious about shifting your sales team's performance?Book your 30-minute call and get the clarity and strategy you've been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call#fieldsales #salesleadership #mentorship #salescoaching #careerdevelopment #professionalgrowth #salesperformance #salesstrategy #leadershipmindset #timemanagement #accountability #remoteteams #salessuccess #teambuilding #personalgrowth #salestips #motivation #resilience #coachingculture #salesmanagementField Sales Unscripted, presented by Wesleyne Whittaker, is a podcast for ambitious sales professionals, frontline leaders, and field sales managers who want real, practical conversations about what it takes to succeed in today's sales environment. Each episode explores personal career journeys, tactical selling strategies, and the mindsets that drive high performance. From mentorship and leadership to time management and team development, the show delivers actionable insights to help you grow personally and professionally - no fluff, just straight talk. Whether you're leading a team, building client relationships, or navigating change, this is your go-to resource for field sales success.

In a world obsessed with hustle, Dr. Natalie Nixon invites us to rethink what it truly means to be productive. Drawing from her latest book, Move. Think. Rest., she offers a fresh, human-centered framework for work—one that integrates motion, reflection, and recovery as the fuel for creativity, innovation, and sustainable success.As burnout, remote fatigue, and digital overload rise, Dr. Nixon shares how leaders and teams can cultivate space for strategic thinking, resilience, and imaginative growth. This isn't about doing more—it's about doing what matters, better.

Think your tech stack is working for you? Think again.  After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what's broken, what's bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO serious about smarter growth.  What You'll Learn:  Why Salesforce isn't always the answer  The fatal flaw in Google Analytics you can't ignore  The real reason attribution is still a mess  What “great” data access looks like for marketing teams  For the rest of the conversation, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/wRWHIrzsD68]. Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode Summary Amy Eliza Wong is the founder of Always On Purpose®. She is an executive leadership coach, author, TEDx speaker, and facilitator working with organizations such as Berkshire Hathaway, PwC, LinkedIn, Salesforce, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? TEDxStandford Get in touch with Amy: Website, LinkedIn Timing Validation Focus Validate your strategic timing with precision using the KAIROS assessment system. Book your 30-minute KAIROS Strategic Assessment (€147) and transform intuition into data-driven confidence. When you know exactly WHEN to move, not just HOW, transformation becomes inevitable. http://strategy.uwedockhorn.com/

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the final event: covering where Marketing ROI fails, and digging into the problems with measuring Revenue. Dale and Matt get into the conventional approaches to calculating marketing ROI, highlighting their limitations and presenting a more comprehensive framework. The discussion sets the stage for a robust understanding of marketing's true impact on a business's financial health.Throughout the episode, Matt and Dale critique traditional metrics used by major platforms like Facebook, HubSpot, and Salesforce, arguing that these models fail to capture the real contributions of marketing efforts. They stress the importance of focusing on gross margins rather than revenue, and present a compelling argument for using contribution margin as a more accurate representation of marketing's ROI. The conversation also touches on the historical neglect of brand marketing in favor of performance marketing, particularly in the B2B sector, and the repercussions that this shift has had on long-term business value.Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ROI #return #investment______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

5-Day Storytelling ChallengeWhether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.To sign up, go HERE.Habits of Sales Champions Keynote. In this episode, Matt Zaun sits down with Ian Koniak, founder and CEO of Untap Your Sales Potential, for a raw and powerful conversation about what it truly takes to succeed in business — and in life — when the spotlight fades.Ian opens up about his journey from being Salesforce's #1 enterprise account executive to hitting rock bottom in a battle with hidden addictions that nearly destroyed his family. He explains how that wake-up call, confession, and complete surrender reshaped his definition of success and fueled his mission to help other high achievers do the inner work, not just the outer hustle.In addition, they talk about:✅ The hidden dopamine traps that drive high performers to destructive habits.✅ Why many top achievers secretly struggle, and how to break the cycle before you hit rock bottom.✅ How to rewire your brain for sustainable success through a “dopamine detox” and daily disciplines.…and so much more!BIOSIan Koniak is the founder and CEO of Untap Your Sales Potential, where he helps high-performing sellers and sales leaders master their mindset, habits, and selling skills to reach new levels of income and impact, all while preserving what matters most. A former #1 enterprise account executive at Salesforce, Ian's coaching and speaking have inspired thousands to unlock authentic, sustainable success.Matt Zaun is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have driven significant sales increases for over 300 organizations, ranging from financial institutions to the health and wellness industry. 

If Salesforce flutters its wings in San Francisco... How is this still tricking people? From tagging to bagging Huge thanks to our sponsor, Prophet Security Security teams are drowning in alerts - many companies generate upwards of 1000 or more alerts a day, and nearly half go ignored. That's where Prophet Security comes in. Their AI SOC platform automatically triages and investigates alerts, so your team can focus on real threats instead of busywork. Faster response, less burnout, and lower risk to your business. Learn more atprophetsecurity.ai.  

ITPM Flash provides insight into what professional traders are thinking about in the markets RIGHT NOW! In this episode, Edward Shek dives into the cracks forming in the SaaS business model and what it could mean for major players like Salesforce (CRM). From commoditization of code and AI-driven efficiency pressures to the dominance of hyperscalers swallowing entire markets, the moat around many software companies is vanishing fast. We look at examples like GoDaddy, Wix, and Duolingo to show how pricing power is collapsing, before turning to Salesforce itself—where slowing growth, high CapEx, and a reliance on efficiency gains raise big questions about valuation. With the market crowded on the long side, we explore a November put spread structure that targets a 20% de-rating and a potential 450% return if the bear case plays out.

Farmers Insurance discloses a data breach affecting over a million people. Agentic AI tools fall for common scams. A new bill in Congress looks to revive letters of marque for the digital age. Cybercriminals target macOS users with the Shamos infostealer. New Android spyware masquerades as antivirus to target Russian business executives. CISA seeks public comments on SBOM updates. A major third party electronics manufacturer reports a ransomware attack. Salesforce patches multiple vulnerabilities in its Tableau products. Over 370,000 user Grok conversations were accidentally indexed by Google. Ben Yelin examines the UK's decision to drop digital backdoor requirements. WIRED gets duped by an AI author. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Ben Yelin from University of Maryland Center for Cyber Health and Hazard Strategies joins to discuss the U.K. dropping ‘back door' demand for Apple user data. Read the article Ben discusses. If you enjoyed this conversation and want to hear more from Ben, check out our Caveat podcast here. Selected Reading Farmers Insurance Data Breach Impacts Over 1 Million People (SecurityWeek) "Scamlexity": When Agentic AI Browsers Get Scammed (Guardio) Bill would give hackers letters of marque against US enemies (The Register) Fake macOS help sites push Shamos infostealer via ClickFix technique (Help Net Security) New Android malware poses as antivirus from Russian intelligence agency (Bleeping Computer) CISA Requests Public Feedback on Updated SBOM Guidance (SecurityWeek) Electronics manufacturer Data I/O reports ransomware attack to SEC (The Record) Salesforce patches multiple flaws in Tableau Server, at least one critical (Beyond Machines) 370,000 Grok AI chats leaked after being indexed on Google (Cyber Daily) How WIRED Got Rolled by an AI Freelancer (WIRED) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dime qué piensas del episodio.Mi invitado de hoy es Andrés Morales, @andres.moralesa ex director de mercadotecnia y comercial de Bachoco y hoy cofundador de Grupo RobeGrill.Después de más de 15 años construyendo una de las marcas más icónicas de México, Andrés tomó una decisión que pocos se atreven: dejar la seguridad de la vida corporativa para asociarse con su hijo de 17 años y emprender un negocio en un terreno completamente nuevo, el de los creadores de contenido.Hoy Andrés y yo hablamos de qué aprendió al pasar de ejecutivo a emprendedor, cómo ha sido la experiencia de ser socio de su hijo, qué se necesita para construir un negocio de contenido que trascienda las redes, y cómo ve el futuro de la industria de los influencers.Sigue Cracks Podcast en YouTube aquí."Cuando tú crees en ti, alguien va a creer en ti."- Andres MoralesComparte esta frase en TwitterEste episodio es presentado por Diri Movil la compañía de telefonía que te permite tener 2 líneas en un solo plan y por Salesforce, el CRM de IA número uno en el mundo y su nueva solución, Agentforce.Qué puedes aprender hoyCómo funciona el negocio de los creadores de contenidoLa historia del marketing de BachocoCómo subir en un mundo corporativo*Este episodio es presentado por Diri Móvil, Este episodio es presentado por DIRI MÓVIL, la primera telefonía en México que te permite tener dos líneas activas al mismo tiempo en un solo plan.Puedes tener una línea para tu negocio y otra personal, o simplemente sumar una más sin cambiar la que ya usas.Esto es posible gracias a su tecnología DUA: una segunda eSIM que opera en una red distinta a la principal.Así puedes usar dos WhatsApps, separar tus mundos, y manejar todo desde un solo teléfono, de forma práctica e intuitiva y tener 24 gigas en tu línea principal y 10 gigas en la secundaria por $339 pesos al mes.Y lo mejor: puedes probarlo gratis por 7 días con una eSIM de prueba en www.diri.mx/cracks. Además, si portas tu número este verano, recibes triple de gigas por un año.*Este episodio es presentado por Salesforce, el CRM de IA número uno en el mundo.Su nueva solución, Agentforce, no es simplemente un asistente digital. Es una suite de agentes autónomos diseñada para trabajar codo a codo con los equipos humanos, combinando datos unificados y capacidades avanzadas de IA para llevar a cabo tareas de forma autónoma o colaborar con los empleados en tiempo real. Salesforce integra todos tus datos en un solo ecosistema de IA. Los agentes de Agentforce pueden analizar y actuar sobre la información de cada cliente de manera segura y confiable, transformando cada rol y flujo de trabajo para alcanzar una escala operativa sin precedentes.Revoluciona tu negocio con Salesforce en cracks.la/agentforce Ve el episodio en Youtube

This is a preview — for the full episode, subscribe: https://newmodels.io https://patreon.com/newmodels https://newmodels.substack.com Theorists Marek Poliks & Roberto Alonso Trillo (co-hosts of the Dis.integrator pod) come on New Models to talk us through their highly anticipated new book, Exocapitalism: Economies with Absolutely No Limits, which is out this month from Becoming Press. Through their radical rethinking of capitalism — its indifference to human scale, its endless appetite for complexity, its rapacious transformation of everything into betting surfaces — Marek and Roberto relieve us of old Leftist frameworks, supplying a decoder ring for the growing incoherence of everyday contemporary life. Exocapitalism: Economies With Absolutely No Limits (Becoming Press, 2025) https://becoming.press/exocapitalism-economies-with-absolutely-no-limits-(2025)-by-marek-poliks-roberto-alonso-trillo Authors: Marek Poliks & Roberto Alonso Trillo https://www.marekpoliks.com/ https://robertoalonsotrillo.com/ https://open.spotify.com/show/4AcGAXHIdRu1toaZYnK3kB Foreward: Charles Mudede Afterward: Alex Quicho Art & Design: Palais Sinclaire Illustrations: Avocado Ibuprofen Names cited: AMD, Amazon/AWS, Amanda Askell, American Express, BlackRock, Bogna Konior, Charles Mudede, ChatGPT, Citadel, Cortical Labs, Daniel Felstead & Jenn Leung, David Graeber, DraftKings, Dunkin', SNAP (US food stamps), Elena Esposito, Gilles Deleuze & Felix Guattari, GUS (Global University Systems), Helen Hester & Nick Srnicek, Hilton Worldwide, Jürgen Habermas, K Allado-McDowell, Karl Marx, Kraft Singles, Luciana Parisi, Luigi Mangione, Nick Land, Nvidia, OpenAI, Ray Brassier, René Benko, Robinhood, Salesforce, Silvia Federici, SpaceX, Starbucks, TSMC

Why you should listenAaron Edwards reveals how to create custom AI agents for customer support that achieve 60-70% resolution rates out of the box, dramatically reducing support team workload and costs.Learn how DocsBot provides a flexible, cost-effective alternative to expensive enterprise solutions like Salesforce's AgentForce.Discover innovative lead generation strategies using intent-based SEO and free AI tools that can capture high-quality leads in today's challenging SEO landscape.Are you tired of watching your support team drown in tickets while your knowledge gets scattered across different systems and people's heads? I keep hearing the same frustration - enterprise AI solutions promise everything but cost more than most SMBs can justify. In this episode, I talk with Aaron Edwards, founder of DocsBot, who shares exactly how to create powerful custom AI agents for both customer support and internal knowledge access at a fraction of the cost. We dive into real-world use cases, discuss why flexibility matters more than fancy features, and explore marketing strategies that actually work in today's crowded AI landscape. This conversation will show you how to make AI work for your business without the enterprise price tag.About Aaron EdwardsAaron Edwards is Building & growing DocsBot and Imajinn.ai to $1m ARR. He is also the Co-founder Infinite Uploads (acquired). Previously CTO of WPMU DEV. Sharing his soloprenuer journey building and marketing an AI SaaS.Resources and LinksDocsbot.aiUglyrobot.devAaron's LinkedIn profileAaron on X: @UglyRobotDevGet DocsBot FREE for 1 month hereReplicateN8nLovablePrevious episode: 630 - The Death of Hourly Consulting: From Time-Selling to Value-Selling in the AI Age with Isar MeitisCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resource

This week's cybersecurity updates cover three critical stories: Workday discloses a data breach connected to ongoing Salesforce compromises by the Shiny Hunters group, CEO impersonation scams using deepfake technology surge past $200 million in Q1 losses, and transcription service Otter AI faces a class action lawsuit over alleged mishandling of sensitive meeting data. Drex emphasizes the importance of security awareness training, multi-factor authentication, and establishing "trust but verify" cultures that protect employees who take extra verification steps.Remember, Stay a Little Paranoid X: This Week Health LinkedIn: This Week Health Donate: Alex's Lemonade Stand: Foundation for Childhood Cancer

According to research from Salesforce, 69% of sales reps say they’re overwhelmed by the number of tools they must use. So, how can you reimagine your tech stack and GTM strategy to maximize efficiency across your teams?Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Curtis, senior product Marketing manager of Enablement at Kevel. Thank you so much for joining us. Kate, I’d love if you could start just by telling us a little bit about yourself, your background, and your role at Kevel. Kate Curtis: Great. Yeah, so I’m Kate Curtis. I’m based out of Boston and working with enablement here at Kevel, which is a retail media cloud service platform, and I just recently came on, but I’ve had a very diverse background in terms of working in different companies in different verticals. I actually got my start out of college working in a box office for nonprofit arts, anywhere from opera, theater, dance, you name it. I think it was a masterclass in doing everything with nothing and it. Gave me the ability to think about how to sell things in a way that aren’t naturally able to sell when you can actually sell artistic creativity by showing people the possibility. That was one of the first lessons I got that got me hooked into enablement, and so how do we talk about things? Whether it’s about a product you’re selling or something, you’re convincing somebody to read a book. How do you talk about things in a way that catches them, that enlightens them, that brings value to them? It was a grassroots kind of situation where you had very little, very little money and had to get creative, and so I took those skills and. Started making my way into advertising, working for other ad tech companies like Criteo, Amazon, and now here at keval. And the uniqueness of it is everybody struggles with the same things no matter what your business is. RR: I love how you connected the dots from beginning to end working in a nonprofit initially and an arts focused nonprofit. You learn to be scrappy. You learn how to communicate with people well. You just have to. So I think part of the reason we’re excited to have you here is you have a really great wealth of experience. Kind of across a lot of different disciplines that we’re very excited to dig into. And on that note, we kind of have a lot of ground to cover today. So excited to jump right into it. So first question for you, as a marketing leader, what are some of the key go-to-market initiatives that you’re focused on driving for your business? KC: Yeah. If you ask any enterprise leadership, they’re going to say, sell, sell, sell. Get it out there. Get it in front as many people as possible. Get those dollars. A, B, C. Always be closing to me as somebody who comes from a background, particularly I am a child of two public school teachers. It starts with education. You can’t sell unless you believe in it yourself, unless you understand how it works. And that gives you the capability to be able to take a story to the table and solve for a customer. Tell them not just how the features and functionality work, but so what? What is this gonna do at the end of the day? So the real priorities for go to market is let’s start with educational foundation, and that’s whether you are building something out yourself internally, whether it’s coaching or you’re building out playbooks. Finding something to be able to reach a myriad of learning personalities so that they feel confident. Being able to understand themselves and tell their own story versus read off of let’s say a sales script or speaker’s notes on a deck. From there, it’s being able to give them something that they can take to a customer that isn’t built from within. And I say that by meaning. How do we keep whatever our content is, whether it’s a video, it’s a one pager, it’s a deck, what have you, how do we ensure that we are showing the value of product? But that’s not where the conversation starts. The conversation should start from how do we. Have those conversations with people to find out why we’re actually meeting today, and then being able to work backwards into the functionality of the platform where that. We bring in the education layer, right? That’s where we bring it in. We can sit here and talk hypotheticals of what you can solve for for a customer, but at the end of the day, you’ve gotta be able to show the proof. So if being able to allow people to feel confident to talk about something that they can solve for understanding a customer’s needs, and then being able to provide them that proof. Is something that we’ve really focused on. So how do we make sure they have the education? How do we make sure they have the go-to market right materials? And how do we make sure that they stay aligned and then continuously learning from them, from the data of did it work? ’cause we’re all making assumptions about what the market is like and who our customers are and what they’re struggling with. But if you don’t lean into the data and validate and challenge things, then it that go to market time is just gonna get longer. And less impactful. And at the end of the day, that dollar is gonna take much longer time to come in the door. And so really starting from the basics. RR: Yeah, I really admire that education first approach. I think that’s a great philosophy, but I know that it’s also kind of, it’s hard to drive at scale. You’re trying to do a lot of things to build confidence, to build that alignment, to get reps ready to go and sell meaningfully. And so I know that’s a big challenge that I’m sure you and literally everyone else is dealing with. So I know that one of the ways that you’re kind of combating that challenge is through. Go to market efficiency. I’ve seen you frame it as operating leaner, faster and smarter. So I’d love if you could walk me through the building blocks that you and any other GTM team would need to kind of bring that philosophy of efficient execution to life. KC: Yeah. Again, starting from. Getting it right from the start. So we started off, we’ve had enablement surveys running for the past couple of quarters internally to be able to understand where people are struggling, not just with content needs, but where they are lacking in feeling confident about certain messaging or products or ICPs. Really understanding across the board what are the big gaping holes, what are the areas that we can lean on the little less into, and. Starting off with something like that, to be able to kind of add that data to again, be able to not only just understand, but measure quarter over quarter is incredibly helpful to how we kinda got started in isolating what’s the biggest areas of opportunity versus long-term goals. And from there it was about, I heard loud and clear when I came in. I can’t find anything. I don’t know if it’s up to date. I don’t understand how to talk about it. I can’t find answers to my questions. And again. Tale as old as time. Everybody has that problem no matter how big and how much money you have in the bank. And so that’s where I lean into tools and that’s where I brought in Highspot, is the idea is like we need to start from a clean slate before we can even go to market. Otherwise we’re just gonna keep repeating the same issues over and over. So this was a great opportunity for us to kind of start clean and enter into a tool. I know that everybody and their mom has a thousand tools across the business, and the names just get funnier and funnier the more you adopt them. But the idea of this is what I was trying to impress upon them is we have so many rich channels of content, whether it’s discussions happening in Slack or it’s things that are happening in HubSpot, or you know, all this rich content built by multiple different departments living across the ether. And they’re so rich in what they can provide and insight and education and just quick answering of questions and being able to help our teams become strategic advisors versus salespeople. And so being able to ingest that into one tool rather than replicating another tool was a great opportunity to say, I’m gonna help you find what you need faster. That, and then as my customer got ’em. They said fantastic. And I’m not saying it’s easy as that to get a hundred percent adoption, but that the fact of the matter is of being able to give them back time into their week to do their job was problem one that we were solving for. The next was finding my champions. So finding those people. That’ll drink the Kool-Aid with me, and so I had a lot of one-on-ones, which is exhausting at first, but as we say in sales juice, it’s worth the squeeze. After we got started doing the one-on-ones people, it was like they saw the light, specifically looking at digital sales rooms, being able to have something that didn’t just benefit the salesperson but became an effective tool to help them. At when the deal was closed, to be able to hand that over to the existing business team and everything’s there, and they’re able to then build upon that and it becomes this one stop shop for a customer lifecycle versus these different stages that we see customers in. It becomes a partnership versus just a deal commitment. And then. I’m a mom, I realize I get my kid to do things when I, you know, reward them. So I actually started building out some spotlights. So most recently called out some of the, the salespeople that got really creative in the digital sales rooms about not just taking the. Templates I built out with some of our standard content, but really thought about it and really engaged with the tool. And out of the digital sales room was the first one they built 60% of the material was engaged with by customers. And to be able to see something like that where we’re still building materials in real time was incredibly. Informative and helps like to feed how we should start rebuilding these rooms. So showing their other sales team members look what they’re able to do and look at the conversations they’re able to elevate. Cited that little bit of competition with their other salespeople. But I, the, I created an award called, I Got 99 Problems, but a Pitch Ain’t Won. And now that is my enablement award I give out for spotlights that are all hands when I’m calling out people for certain things. And as cheesy as it is, you know, it brings people back into the conversation and people actually text and said, how can I get the next one? So it’s, it’s a lot of different ways of looking at it. Again, at the end of the day, yeah, they’re my teammate, but they’re also my customer. How am I gonna make them successful? What are the same discovery questions we ask? And then as I’m doing that, being able to champion that out. It’s being seen by other members of the business and they want their stuff seen too. So you’ve got product in there with like release notes, which, so we build out an RSS feed, so all the release notes are constantly feeding in there. Everybody is getting a benefit from it, depending on what. How they’re engaging with Highspot and we’re unsiloing all of this information and helping people find the answers, speak more confidently in real time, using AI to help make things faster and learning with data. ’cause data doesn’t lie. RR: Amazing. I love that you’re kind of marrying the functionality with the fun part of it, because that’s how you kind of drive adoption is you need to prove, hey, this helps your workflow and then also. You get a benefit by using it, and maybe it’s a little silly, but it’s also fun. I kind of wanna touch on something interesting you said, which is the struggle that so many teams face of dozens of tools with increasingly ridiculous names that your sellers all need to keep track of, click into, figure out. So I’d love to know a little bit more about what. The difference a unified platform makes for your team. So could you talk to me a little bit about how that centralized source of truth is improving efficiency and helping you better drive your initiatives? KC: Yeah. Great example is we have another tool that we use for our RFPs. So whenever a request for proposal comes in, there’s a whole other separate tool that most people don’t even know about and it actually is managed by a team of some of our engineers and it has over 2, 400. Questions asked by customers and RFPs with validated answers anywhere from the high level down to the nitty gritty. And so what I’ve done is I’ve connected that tool into Highspot, and so using copilot. People can go in and say, you know, what kind of ad formats can I use? And that’s probably not in a deck. It’s probably not in a one pager or maybe not into the detail or granularity you need. But because it can scrape that, it is able to scrape that data, give the information the answer back to the person in real time, and then point to the source. So if they need to dig in a little bit deeper, and what I like about that is the recommendations as well. So even if they’re answering a question, if I’m on a call with a customer. I guarantee you, no one on this team, unless they’ve been here for a while, could be able to answer that spitfire. The idea is that I’m enabling that person to find that question without having to go to a Slack and give that little intermission of time. That could be more conversation with the customer. They can find it in real time. They can provide the answer of the most basic level, and because it makes recommendations of other content that’s related to it, it helps them continue and evolve on that conversation In terms of discovery. So, okay, you’re looking for the different formats. Where do you typically like to serve your ads? What kind of ads do you like to serve? How do you like to do targeting? It helps to really drive the conversation and then at the same time, give you those things that you could put into the digital sales room. ’cause you know that that was impactful and maybe informative to them. So really thinking about where would I go for certain things that. Either people know about. So Slack, we are getting a little hacky and we are exporting some slack threads that are specifically around questions that come to our support teams. And so. As we can get that content in. It’s a little dirty because it’s an export from Slack, but the amount of conversations that are happening in there and dialogues about our customers and things that they’re asking about or struggling with, it’s such rich information that standardly wouldn’t exist in an enablement platform. And while it is not a deliverable, it is a resource. And so, you know, as people are having conversations, they’re able to find answers. They’re able to at the same time, educate themselves. Uh, in a self-service fashion, and it’s interesting to us to be able to go into those search channels and be able to see what people are asking so that we, it again helps us better understand where our content gaps are. Being able to reduce the amount of things that are open for you to be able to find what you need in a way that we keep it in controlled chaos, as I like to say, has been incredibly helpful. We were able to get answers to an RFP within the first week of launching Highspot. So it’s the idea of thinking out of the box of what this tool is meant to do in standard form of how we make sure people find content. I think it’s about how we make sure people find what they need. In real time and ensure that they’re confidently able to understand it and that we’re constantly looking for other areas to help feed into the platform and give them something that maybe they didn’t even know they were looking for. RR: Those are such great examples. I really enjoyed hearing about how you have created a space for so many conversations. That maybe would just happen in a little bubble, but now the entire organization has visibility into that, which is just incredible and I’m sure saves your engineering team and your support team a lot of time and a lot of slacks we’re working on it. I think that actually feeds very well into the next question, which is, you know, a key part of efficiency is alignment and synchronized collaboration. So I know you’re working closely with, like you said, product engineering, sales teams all across the organization. So beyond maybe what you’re doing so far in the platform, what are some best practices that you have for aligning GTM KC: teams? I think a really specific thing is kind of going back to what I mentioned at the beginning, is I did a road show before we signed and after we signed with key stakeholders from these teams, and none of them knew what Highspot was. So I was able to come in from an approach of what keeps you up at night, what are you struggling with, what can I help you with? What will make you look good? Again, the same thing. I would go to a customer. It doesn’t matter if it’s a car, if it’s hammer, if it’s software. The only reason I will come on board if it’s something that provides value or impact to me. So it was going to those teams and finding out. What are they struggling with? And a lot of it was they have so much documentation and so many things they want to get to everyone. But much like everybody, it lives on Google Drive or it lives in a doc portal that people don’t log into. It doesn’t give room for context or clarity. So again, like going to product and, and them saying, we have all of this stuff that’s out there that. Roadmaps and release notes that really could impact renewals or really could change the game in terms of customers that maybe didn’t think we were in the place right for them previously. But now we have all these things that we didn’t imagine. It’s being able to have those kind of things out there that help elevate the products and work that they’re doing. Going to our marketing team. I mean, you know, marketers, they are content churning themes. They are writing and delivering so much stuff and it just, you know, unless it’s through social channels or through campaigns, you don’t really have any data on that. So how can we start leaning into what’s working in marketing and not just elevate that to make sure it’s getting used, but get that feedback and more importantly. These are often the unsung heroes, right? The, the people who are creating content. There’s never a name on there that says Kate created that. They churn out the piece of content. It goes out there, it does what it does. And if it does well, then we celebrate as a team, which is great. But at the end of the day, I think we all like the validation of the work we do. And so I started another award called, um, I’m not just a Player. I crush a lot. And that’s for our content creators. And so it’s being able to go in and look at the content that, specifically I’m looking at digital sales rooms right now. One piece of content is being used very frequently and it’s being engaged with majority of the time. And it’s something that’s not even new and it’s actually a URL from our site, but it’s a blog post. And so being able to. Elevate that to that person who did that work a while ago that was probably long and forgotten and say, Hey, it’s still kicking and it’s doing well, is a really great opportunity for me to have that kind of buy-in from them too. Then the sales side. Honestly, getting that reporting metrics with pitches in digital sales rooms was the carrot on the stack. We are, you know, we’re in our, our business specifically is remote first, so we don’t have a sales floor. We have basically a tight network of salespeople that are extremely talented and very close knit, but they are across the world, and so being able to have. Something that they could learn off of each other and be able to get a little bit of a better understanding of how to direct their conversations. A better understanding of what works for different personas or markets to expedite that go to market and closing, uh, of deals faster that, I mean, it’s something they’ve never had before. It’s something that helps them become leaders within their own groups and being able to show them that value again, like. What keeps you up at night? The deal you’re struggling to curl? Yeah, let’s work on that. Let’s give you some space to be able to create a unique environment for your customer that becomes a collaboration and gives you insight and intel to how to better gauge the next conversation or prioritize your book of business. So really at the end of the day, it wasn’t about selling Highspot itself as a platform. It was about starting from how can I help you do better? What are you struggling with? And then mapping it back to the functionalities of Highspot and building out use cases for them and being able to say, we can deliver on this. And we do. And we are. RR: I gotta say, I love, as you’re explaining this, hearing the marketer brain churning of like, what stories am I gonna tell these folks to get them bought in? What is the value for you? How am I gonna tell this story? I see how it works. KC: It’s, it’s not rocket science. I wish I could come with a magic secret, but really we’re humans at the end of the day, and really, we are looking to, to prove our value and to excel at what we do. And so how can we find the unique ways to help people do that? RR: Yeah, and I think it’s that kind of empathy, that human first approach of like, I know that you’re just, you just wanna do a good job, and I’m here to help you do that. That’s gonna win. You buy in every single day more than any other strategy. KC: It’s the credit. I’m not coming here. To try to force this down your throat or make you do another tool. Let’s think differently about this. This is a partnership with us because when you do well, we all do well, which is cheesy as it sounds, but it’s true. RR: Yeah, absolutely. Switching gears a little bit, you kind of touched on this a little earlier, but I’d like to kind of dig into it because you know it wouldn’t be the Win-Win podcast if we didn’t talk about ai. So I’d love to know, a lot of businesses are, of course, using AI to improve efficiency, and I know that you’ve started to dabble in that a little bit with Highspot. So I’d love if you could kind of walk us through your current AI strategy and some of the ways that you’re using AI in Highspot to support your teams. KC: Yeah, we’ve just started again. We launched about end of June and then I went on vacation for two weeks ’cause that’s how you successfully kick off a new software. Um, but we launched in June and we launched with a very big launch event of a new product that we were rolling out with. So the timing was quite nice. And the idea behind this was, again, trying to, to show to the team that this isn’t a. Content repository. It’s not a dam, this is not a folder. Like this is going to be something that is we’re going to build on and teach as well. At the same time you’re gonna teach it. We started with leaning into, uh, just the search bar functionality, and that’s where I came in and started asking people in the surveys like, where do you go when you have a question? Don’t tell me a person’s name. Where do you go when you have a question? And really starting to source that kind of information to, to live out there. And sometimes it was. As we’d mentioned before, another platform that maybe this content lived in our support software, what have you, or maybe it was a Wiki, how do we start finding that information to be able to provide at the same time and answer those questions? And so starting really simplistic with that, it really is you got to breadcrumb people into a new platform. Otherwise they’re drinking from the fire hose and they’re not absorbing anything. To be able to solve for X pretty quickly. Was a nice way to start in. A, getting people to adopt the AI functionality of being able to surface information or content. B. Start teaching it. Vernacular and start giving the feedback of whether answers were right or not and start building that at scale. I then opened up into the full copilot feature and started showing them it’s smarter than chat GPT, because it’s really honed in only on us. So you know that your messaging is in there. And I was, don’t just ask a question of saying, what is yield forecast? Get that and say, okay. You can also do this, you can say, write a message to a retail persona, because we have our personas built into the platform, content across the board with bullet points of what the value props that are important to their outcomes. And in real time during the demo, it built the template for it. It was completely on point. I said, copy, paste that. Go BDR, go. And then from there it’s, it’s about leaning into where the AI copilot is within the tools itself. So. You know, if I am coming on board to Keble and I’m starting off, oftentimes people are gonna point you go look at these slides, go look at these PDFs, da, da, da. But having that copilot feature there to be able to ask a question rather than have to go to my manager and ask questions and it scrapes the content to be able to provide me an answer, is such an efficiency for that person to be, again, like self-service enabled, but also takes that kind of. I don’t wanna call it low value opportunity for a manager. It’s, it’s obviously they’re there for questions, but this gives it space for when they do have their one-on-ones to go into really distinct questions and really distinct trainings and coachings they need to be focusing on versus understanding a platform solution. And then from there that having that knowledge check that’s in there as well. Like that’s to me, another thing I don’t have to build out. As another training tool, like that’s a just off the bat kind of training tool. Those are the kind of things we’re currently leaning in. Again, we’re only almost two months in, but the fact of the matter is, is it’s already proving its value in terms of elevating what we are ingesting into the tool, into something that is solving for a problem. That has been on every single enablement survey since it started as one of the biggest issues is I need an education I can’t find. What I’m looking for. RR: Well, as you’re kind of iterating down the line, ’cause I know as you said, only like two months or so into this and there’s always room for improvement, figuring things out, all of that fun stuff. I’d like to know if you could share where you’re going. What do you think may be the next step in you and your AI vision, and how do you think that strategy might evolve over time? KC: It’s a really great question. We, as a company use AI to drive efficiencies at scale without taxing our teams. So finding business efficiencies, being able to build something more into AI within Highspot, that becomes almost like another me or another presence of a product engineer or you know, a sales. Guidance tool, which I know you guys are working on, I think soon we’ll be delivering. But how do we replicate support networks or feedback or guidance or recommendation? How do we elevate that and again, iterate? How do we constantly build on the value of this tool and how we are creating a smaller gap between the first start of a customer conversation? To not just closing of a deal, but how do we get smarter about what we’re saying? How do we get smarter about discovery questions? What are the hidden gems of things that we should be bringing up? How, how are we using AI to elevate our conversations, to onboard people faster, to really make sure that we are leaning in the right direction with the customer? And at the end of the day, showing the value. And you know, it’s sometimes hard in these situations to show value. It takes time, but what are the ways that we can show value? And I think a lot of the features that the AI even currently are doing are really starting to check that box. But I’m constantly, I am a self-proclaimed nerd. What more can we do? How can we get hacky with it? What are things that we can think about that are existing that we could think about from a different lens? And I really do think it’s about. Thinking in a world where I think a lot of us are still working remote or hybrid and we don’t have that sales floor, we don’t have our manager sit in two seats down. Product is not, you know, on the second floor, how do we create a situation where we can create a digital office or digital network where we’re able to have whatever content or information or what have you. ’cause we all know you can pretty much put darn near everything into a Highspot. How do we make it so that. It takes it off the paper. And how can AI help us with that? RR: Well, I really enjoyed that vision. I think you’re thinking about it from like every angle. I think you and the team are obviously doing some really cool things with Highspot so far that I feel like I haven’t heard from too many of our customers. You’re creating a really wonderful digital office, and so I can’t wait to see kind of how it evolves and gets more connected over time as you bring more things in. I would like to maybe, you know, we talked a little bit about the future and we jumped ahead. Maybe walk back a little bit into the past because. You know, you’re still early in your journey, like you said, but we’ve heard some really great things from your account team so far. For instance, after launching Highspot, you had it just one week. You had already driven 83% adoption. So I’d love to know, and I’m sure our listeners would love to know too, how did you do that? How did you drive such early adoption? How did you get reps excited? I know you touched on it a little bit, but if you have maybe like a, a step by step or anything for us. KC: So I will be completely honest that this is not my first rodeo. I actually, in working at Criteo, which is another ad tech company, I started off in sales there. I was an account strategist and we were working with large books of business and we were working with complex software that was constantly evolving and. Again, tale as old as time. Oh, this deck is outta date. God, you know, it’s, it’s that same thing, and I worked my way up into creating a head of enablement role for the idea that the same premise I began with is we need to declutter. We need to lean in technology that doesn’t duplicate, that uns silos and provides that layer of education, provides the clarity of the message and provides the trust in what you are sharing is accurate up to date and you feel confident in doing it. And so I rolled it out there. I think we had like 1200. People using it at that space that included more than sales. ’cause I will say I don’t see this as just a sales enablement platform. This is a unified space for a business. As I said, the adoption goes beyond the salespeople using it. It goes into the business. Aligning and using this as a single source of truth for how people are going to be approached with information or finance answers. And so that started there as well. And then, uh, my most recent company I work with was a company called Tulip. They are into another services software, and they had the same, it’s the same issue. It was a very complex product that was very niche for each customer, and it was a little wild west in terms of what content was being built. It wasn’t that it was wrong, it was just how are we learning from it? What if so-and-so’s got a deck that’s killing it and we’re not using it? And so being able to come to them and say, let’s create this as a collaborative space versus let’s, you know, it was a much smaller organization, so less of like wrangling the cats and more of like, let’s learn from each other and let’s, then that’s where the digital sales rooms really became key because there was so much information provided. How do you keep tabs on that? And again, here at Kevel it was, we’ve got a lot out there we’re, it was kind of a combination of the two actually. We’re a very niche platform that is wonderful in the fact that it’s flexible and allows the customer to do a thousand different things to solve for their problem, but that also means there’s a thousand different things you need to understand. So how do we get our hands around the thing and how do we learn from each other because we’re a smaller group. And so I think both from a background of sales. From a background of learning, those were the situations very different in terms of what we were going against. But at the end of the day, it really came down to that value prop is what keeps you up at night. And I know it sounds really simple, but I will constantly lean into that. It’s hard to do at scale, but I think you can find a couple of things, particularly looking at the larger business working at Criteo. It’s not different. How much money is in your bank, how, how, you know big your business is. We’re all going to try to service the same customers and we’re probably all struggling with similar things. So what can I do for you? That’s primarily been, and it’s, it’s, it’s a lot of upfront work, but once you get ’em, you get ’em and they believe in it, and then they become your champions. You’ve got a product that’s there for life. RR: Yeah. Well, thank you for breaking that down for us. I think, you know, sometimes with problems like these, it’s like this is such a big issue. I have no idea how I can even wrap my head around it. But just having that, what am I dealing with? Why is it an issue? Where do I wanna go? And just being able to walk through that kind of thought experiment is so helpful. KC: And don’t do it alone. Get that champion. I’m a one woman team and I have a kid, and she’s, she’s needy, so don’t do it alone. Find those champions, find those people that you know are trusted in their internal teams and have them be boots on the ground. RR: Absolutely. Aside from, you know, one week immediate, it feels like success for you guys. I’d love to know, since implementing Highspot, what. Business results have you seen, do you have any wins that you could share or accomplishments that you’re particularly proud of? KC: Yeah, our sales cycles are a little long, so it’ll be a little bit before we actually see kind of attributed revenue to things. But what I can see in looking at the data is I am seeing that people are engaging with multiple pieces of content that has never been engaged with before. We’re learning a lot from it. Primarily, I’ll say, being able to see the information from certain digital sales rooms of what customers are engaging with. And so we’re looking at those, not just the view through rates, but the multiple times viewing and the downloading. It’s giving us the ability to move faster in terms of, okay, they’re at stage one. This is what was impactful at stage one, everybody. Stage one. Let’s use these pieces of content to have these conversation. Okay, stage two, these are really helpful here and. Perfect for emea. I think without being able to present numbers quite yet, I can physically see these sales teams collaborating more and understanding what’s impactful at each stage to each customer to be able to. Streamline their conversations a little bit better to be able to have a little more outcome focused or feature focused ways of what’s important to them right now and what kind of collateral do they want to ingest at this point in the sales cycle. And I think ultimately my prediction is that this is going to help expedite the time to close of sale is because we’re going to get smarter about who cares about what. How they want to see that information. And then from there, being able to lean more into what actually moves along to a sale. Additionally, we’re from at least an internal standpoint, we’re seeing the engagement by the teams in terms of the content and how often they’re logging in. And we’ve seen a 25% increase in time spent in Highspot month over month. At this point. We know that there will be business results. But we know it’s not just about that. So we’re working our way there, but at the same time, while people are adopting it and we’re seeing that, we’re also still able to get those little learning insights that are going to help drive the business in incremental ways. And that’s been incredibly helpful to show to leadership as well, to be able to show them that they’re using the tool, customers are engaging in the tool, and we’re able to get that intel and be able to have these more fruitful conversations. And we’ll start seeing the benefits of this. The more we engage, the more we sound, the more we we dig in. RR: Well, I’m really glad to hear that you’re seeing those early wins that will over time compound into some of those things that you’re looking for, and you’re seeing those successes that you can take back and be like, look, we’re doing what we want to. It just takes a little time to build there, so we’ll have to check back with you down the line and see how things are going. I’ve just got one last question for you, which is that I’d love to know if you could share the biggest piece of advice you would have. For other marketing leaders who are looking to improve GTM efficiency and maybe find those hacky solutions for it. KC: Again, I’m not gonna blow your minds with this, but I think a lot of us tend to not engage with people so much as more as we used to when we were in offices, and I found that. People are most often, I mean, we’re always willing to talk about ourselves, right? And we most often will go to the negative of things that we are struggling with. And it really was sitting down with these either key stakeholders or these who I consider the sales team my customers. It’s really sitting down and having conversations with them. RR: Amazing. Well, I think, you know, you said it’s not mind blowing advice, but I think sometimes that’s what you need. You need the reminder that these are the things that work. Do them. Yeah. So I think that’s fantastic advice to close with. I have to say thank you so much for joining us. It has been such a pleasure to chat with you. Thank you. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize anything that success with Highspot.

Today on the Salesforce Admins Podcast, we talk to Kate Lessard, Lead Admin Evangelist at Salesforce. Join us as we chat about the new Agentforce Adoption Framework and her new YouTube series, “Kate Clicks Through It.” You should subscribe for the full episode, but here are a few takeaways from our conversation with Kate Lessard. […] The post The 5-Step Framework To Help You Navigate Agentforce appeared first on Salesforce Admins.

I am joined by ⁠Sean Lewis⁠, Director of Partnerships at Vicasso and the Serviceblazer User Group Leader for AMER.   We talk about his journey from customer support to sales to partnerships and everything in between. When he was selling, a Salesforce AE sent them a referral to a F100 company that really opened his eyes to the value of the partnership. Now Vicasso has two FTEs focused on partnerships to drive further top of the funnel growth. The partner team at Vicasso focuses on Salesforce AEs, SEs and leaders but has started to explore SI partnerships as well since Vicasso no longer provides SI work as part of their business as a pure ISV. Sean shares an incredibly valuable learning around focus when it comes to coselling with Salesforce.  One time they found that one Service Cloud RVP has 5x the number of existing accounts and were only in 5% of their total accounts. Hyperfocus means Sean and his team knows where they will provide value to them.If your app helps add value to Service Cloud users, the Serviceblazer community events might be worth your time to check out. Here is a link to ⁠join the serviceblazer slack community⁠.We talk a bit about Chris Voss' book called ⁠Never Split the Difference⁠, which is a sales classic everyone can get value out of. And Sean calls out ⁠Matt Kravitz⁠ as a great person to follow to learn about service cloud.And thanks again to ⁠Jon Schultz⁠ for the recommendation to have Sean on!This episode is brought to you by ⁠⁠⁠⁠⁠Invisory⁠⁠⁠⁠⁠. Invisory is designed to meet you where you are: in your cloud marketplace journey through a strong go-to-market strategy that helps drive prospect and co-sell opportunities with Salesforce, AWS, Microsoft, and Google.  v2

Microsoft releases emergency out-of-band (OOB) Windows updates. Trump targets NSA's leading AI and cyber expert in clearance revocations. A breach may have compromised the privacy of Ohio medical marijuana patients. Cybercriminals exploit an AI website builder to rapidly create phishing sites. Warlock ransomware operators target Microsoft's SharePoint ToolShell vulnerability. Google and Mozilla patch Chrome and Firefox. European officials report two cyber incidents targeting water infrastructure. A federal appeals court has upheld fines against T-Mobile and Sprint for illegally selling customer location data. Authorities dismantle DDoS powerhouse Rapper Bot. On our Industry Voices segment, we are joined by Matt Radolec, VP - Incident Response, Cloud Operations, and Sales Engineering at Varonis, speaking about ShinyHunters and the problems with securing Salesforce. Microsoft Copilot gets creative with compliance.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment, we are joined by Matt Radolec, VP - Incident Response, Cloud Operations, and Sales Engineering at Varonis, who is speaking about ShinyHunters and the problems with securing Salesforce. You can hear more from Matt here. Selected Reading Microsoft releases emergency updates to fix Windows recovery (Bleeping Computer) Trump Revokes Security Clearances of 37 Former and Current Officials (The New York Times) Highly Sensitive Medical Cannabis Patient Data Exposed by Unsecured Database (WIRED) AI Website Builder Lovable Abused for Phishing and Malware Scams (Hackread) Warlock Ransomware Hitting Victims Globally Through SharePoint ToolShell Exploit (InfoSecurity Magazine) High-Severity Vulnerabilities Patched in Chrome, Firefox (SecurityWeek) Russia-linked European attacks renew concerns over water cybersecurity (CSO Online) T-Mobile claimed selling location data without consent is legal, judges disagree (Ars Technica) Officials gain control of Rapper Bot DDoS botnet, charge lead developer and administrator (CyberScoop) Copilot Broke Your Audit Log, but Microsoft Won't Tell You (Pistachio Blog) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of 'Cybersecurity Today,' hosted by Jim Love, we cover several key issues in the cybersecurity landscape. Firstly, a breach involving Workday and social engineering attacks targeting Salesforce customers is discussed. Next, the risks posed by a recent Windows update potentially causing data corruption on SSDs and HDDs are highlighted. We also delve into a critical infrastructure breach where Russian hackers remotely accessed a Norwegian dam's control system. Additionally, the episode covers Google's vulnerabilities in its AI and Gmail services, and finally, Apple's significant privacy victory against the UK's backdoor encryption mandate. The episode concludes with a call for listener support through donations to sustain the program. 00:00 Introduction and Headlines 00:23 Workday Data Breach Explained 02:15 Windows Update Issues 04:05 Norwegian Dam Cyber Attack 05:49 Google's Security Challenges 07:12 Apple's Privacy Victory 08:19 Conclusion and Listener Support

The China-based artificial intelligence model DeepSeek isn't available for widespread use at the Department of Energy, but approval of some elements may be possible following a study by two of its national labs, an agency IT official said Tuesday. DeepSeek's launch has prompted congressional proposals to rein in its use in government and proactive bans by several federal agencies, including DOE. But during a panel at a FedScoop-produced Salesforce event, Bridget Carper — the agency's deputy CIO for architecture, engineering, technology and innovation — said the model has still been studied by two DOE national labs. Carper said the agency allowed two of its labs — which she didn't identify — to look at the system “because there's value in testing the open models. There's value in understanding the performance. How does it actually compare?” The separate labs looked at the model to see if they could do comparisons with alternatives they had, Carper said. Those studies also took place with guardrails. They were controlled, sanctioned and fully documented, she said. And ultimately, they found some potential benefits. The Office of the Under Secretary of Defense for Research and Engineering is taking over the “authority, direction, and control” of the Pentagon's Chief Digital and AI Office, according to new guidance issued last Thursday by Deputy Secretary of Defense Stephen Feinberg that presents an accelerated plan to disrupt and transform how the emerging technology is adopted across the Defense Department and military. Feinberg wrote in a memorandum to Pentagon leadership, combatant commanders, and defense agency and DOD field activity directors that “by aligning the CDAO under the USD(R&E), we create a powerful innovation engine that can deliver Al superiority from laboratory to battlefield.” The CDAO had previously been a direct report to the deputy SecDef. DefenseScoop obtained a copy of the directive from a source who requested anonymity to share it last Friday, after others alerted the publication of its creation. A defense official subsequently acknowledged the memo's existence in an email — noting that the CDAO will continue to execute all current statutory responsibilities without interruption during this transition. The defense official said the realignment is “the next step in making a uniform, AI-first push for the [DOD],” adding that it won't create additional review layers or bureaucratic processes. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

Send us a textIn this episode of The Hiring Edge, host Josh Matthews brings on Salesforce architect and founder of the People First Method, Jon Cline. This isn't your typical tech talk — Jon breaks down how soft skills like empathy, communication, and collaboration are the real power plays in the tech world.He shares a powerful transformation story of Serena, a military spouse who went from jobless and discouraged to landing a major role and leading projects — all by shifting how she showed up in interviews and on teams.They unpack:Why most tech projects fail (and it's not about the tech).The mindset shift that drives career breakthroughs.How simple tools like process diagrams can become leadership assets.Why “go-givers” win long term over “go-getters.”

Sales leadership expert Marcus Chan reveals the exact systems and rhythms that turn average reps into Presidents Club winners. From personal success blueprints to “Real Play Fridays,” you'll learn how to build trust, reduce turnover, and create a culture of consistent high performance.

In this episode of This New Way, Aydin sits down with Maddie Engelmeier, AI leader at Motive, to dive deep into how her team is transforming employee productivity with AI. Motive has set an ambitious company-wide goal: boost productivity by 50%. Maddie shares the three-tier strategy behind this initiative, showcases real AI agents in action—from self-assessment tools to executive account summaries—and explains how Motive fosters an AI-native culture across 100,000 customers and 1.3 million drivers.From using Glean to power performance reviews, to leveraging Notebook LM for instant enablement videos, Maddie gives a behind-the-scenes look at how AI is not just saving time but elevating effectiveness across the company.Timestamps0:00 – Setting the stage: Motive's ambitious 50% productivity goal1:04 – Maddie introduces Motive and her role leading AI initiatives3:12 – The three-tier AI adoption framework (democratization, automation, transformation)6:51 – Why Motive adopted Glean and how it evolved from search to an agentic platform8:08 – Demo: Self-assessment agent for performance reviews13:06 – How Glean pulls from Slack, Drive, Gmail & more to save recall time15:19 – Probing reflection questions vs. copy-paste AI output19:02 – Over 1,000 unique runs: thousands of hours saved in one cycle19:27 – Stakeholder feedback agent explained21:21 – Shifting from recall to reflection and effectiveness23:50 – Demo: Executive account summary agent for customer insights27:55 – Scaling AI internally: AI labs, Genius Bars & Slack communities31:00 – Why AI is enhancing—not killing—creativity32:07 – Notebook LM demo: from docs to enablement videos in seconds35:27 – How weekly “snippets” create accountability and unblock teams36:00 – Agents growing faster than employees—future of work projections38:05 – Scaling adoption with big, relevant use cases39:09 – Maddie's outlook: building comfort with experimentation and collaborationTools & Technologies MentionedGlean – AI-powered enterprise search and agentic workflow builder, securely connected to company data sources.Notebook LM – Google's AI notebook that now generates enablement videos instantly from documents.Salesforce, Slack, Google Drive, Gmail, Confluence – Data sources integrated into Motive's AI agents for recall and analysis.Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

HR software giant Workday discloses a data breach. Researchers uncover a zero-day in Elastic's EDR software. Ghost-tapping is an emerging fraud technique where cybercriminals use NFC relay attacks to exploit stolen payment card data. Germany may be on a path to ban ad blockers. A security researcher documents multiple serious flaws in McDonald's systems. There's a new open-source framework for testing 5G security flaws. New York's Attorney General sues the banks behind Zelle over fraud allegations. The DOJ charges the alleged Zeppelin ransomware operator and seizes over $2.8 million in cryptocurrency. Tim Starks from CyberScoop discusses the overlooked changes that two Trump executive orders could bring to cybersecurity. Bots build their own echo chambers. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn.CyberWire Guest Today we have Tim Starks from CyberScoop discussing the overlooked changes that two Trump executive orders could bring to cybersecurity. Selected Reading HR giant Workday discloses data breach after Salesforce attack (Bleeping Computer) Researchers report zero-day vulnerability in Elastic Endpoint Detection and Respons Driver that enables system compromise (Beyond Machines) Ghost-Tapping and the Chinese Cybercriminal Retail Fraud Ecosystem (Recorded Future) Is Germany on the Brink of Banning Ad Blockers? User Freedom, Privacy, and Security Is At Risk. (Open Policy & Advocacy) How I Hacked McDonald's (Their Security Contact Was Harder to Find Than Their Secret Sauce Recipe) (bobdahacker) Boffins say tool can sniff 5G traffic, launch 'attacks' without using rogue base stations (The Register) New York claims Zelle's shoddy security enabled a billion dollars in scams  (The Verge) US Seizes $2.8 Million From Zeppelin Ransomware Operator (SecurityWeek) Researchers Made a Social Media Platform Where Every User Was AI. The Bots Ended Up at War (Gizmodo) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Data-Driven B2B Growth in 2025: Insights from Hamlet Azarian of Azarian Growth AgencyIn this episode of The Thoughtful Entrepreneur, Josh Elledge talks with Hamlet Azarian, CEO of Azarian Growth Agency, about how B2B companies can accelerate growth in 2025 using real-time data, AI integration, and signal-based marketing strategies. Hamlet explains how his team helps founder-led startups and mid-market companies break through revenue plateaus by aligning marketing and sales processes with timely, personalized outreach. This conversation reveals the specific tactics, tools, and mindset shifts businesses need to stay competitive in today's fast-changing landscape.Leveraging Signals, AI, and Authenticity for Sustainable GrowthHamlet emphasizes that the traditional, linear sales funnel is being replaced by signal-based marketing, where businesses act on real-time indicators like industry news, contract awards, or leadership changes within target accounts. This approach enables highly relevant outreach that improves conversion rates and strengthens relationships. Azarian Growth Agency uses platforms like Clay, combined with CRMs such as HubSpot or Salesforce, to capture and act on these signals efficiently.Beyond signals, Hamlet shares how his agency has been “AI-first” since 2020, embedding artificial intelligence into marketing and sales workflows for everything from prospect research to content creation. By building “core files” containing brand guidelines, customer personas, and case studies, AI outputs remain accurate, on-brand, and strategically aligned. Human oversight ensures AI acts as a co-pilot, not a replacement, preserving quality and authenticity.For SaaS founders, Hamlet recommends a founder-led social media strategy to generate excitement and credibility before launch. By openly sharing the product journey—including both wins and challenges—leaders can build trust, encourage audience engagement, and create anticipation. Combined with Azarian Growth Agency's selective onboarding process and complimentary exploratory audits, this authenticity-driven approach sets the foundation for long-term, sustainable growth.About Hamlet AzarianHamlet Azarian is the CEO of Azarian Growth Agency, a B2B marketing consultancy specializing in data-driven growth strategies. With a focus on real-time engagement, AI integration, and scalable processes, Hamlet has helped startups and mid-market companies across industries accelerate revenue growth and optimize marketing performance.About Azarian Growth AgencyAzarian Growth Agency partners with B2B companies to deliver predictable, scalable growth through data enrichment, automation, and signal-based marketing. Their services include marketing strategy, AI integration, sales enablement, and founder-led brand building. The agency works selectively with clients to ensure strong alignment and measurable impact, offering free exploratory audits to identify high-value growth opportunities.Links Mentioned in this EpisodeAzarian Growth Agency WebsiteHamlet Azarian on LinkedInEpisode HighlightsWhy traditional funnels are being replaced by signal-based marketing.How AI can accelerate marketing and sales without replacing human judgment.The importance of core files to

Unlock the secrets to revolutionizing your sales strategy with the power of AI! Join us as we sit down with Drew Regan, Global Leader, CRM Modernization & AI Solutions at Microsoft, who brings fresh insights from his recent move from Salesforce. Discover how AI is not just a buzzword but the backbone of a seamless, efficient work environment, helping businesses consolidate data and obliterate silos. With Microsoft's cutting-edge applications like Azure, Outlook, and Dynamics, you'll learn how to harness AI for dynamic, streamlined processes that transform mundane tasks into strategic opportunities. Say goodbye to the drudgery of manual data entry and hello to a new era of CRM efficiency. We tackle the common frustrations of sales professionals burdened by traditional CRM systems and unveil how AI and automation, through platforms like Microsoft's Dynamics 365 and Salesforce, are game changers. Imagine freeing up valuable time to focus on building customer relationships instead of logging information. Our conversation underscores the value of a unified platform that eliminates complexity and boosts productivity, all while keeping the focus on what truly matters—driving business success through meaningful customer interactions. As we explore the future of AI in sales, witness firsthand the immense potential of AI-driven tools like Microsoft's Copilot and Dynamics. These technologies drastically cut down the time and effort needed for tasks like preparing QBR presentations, empowering sales teams to prioritize strategic deals. From enhancing decision-making with precise data analytics to automating routine tasks, AI is reshaping modern business practices. You'll hear real-world examples of how AI optimizes field service operations and meeting preparations, paving the way for a more productive and successful future. Don't miss out on learning how AI is not just a tool but a strategic partner in revolutionizing your sales processes. Drew Regan is a Global Leader and Principal Business Program Manager based in Charleston, South Carolina, guiding organizations of all sizes to modernize CRM with an AI-first approach across all stakeholders. With a strategic mindset and passion for innovation, Drew helps businesses transform with speed to stay ahead of the competition and drive measurable impact by deploying productivity and automation across their entire operation. As a strategic and trusted partner, Drew leads customers through the AI-driven shift from legacy CRM systems to modern, intelligent enterprise platforms, enabling smarter engagement and scalable growth. His programmatic approach, collaborative leadership, and results-oriented mindset empower teams and customers to thrive in today's dynamic digital landscape.   Quotes: "AI isn't just a buzzword—it's becoming the backbone of a seamless and efficient work environment, helping businesses obliterate silos and consolidate data."  "With Microsoft's cutting-edge applications like Azure, Outlook, and Dynamics, AI is transforming mundane tasks into strategic opportunities, paving the way for modern sales success."  "Say goodbye to the drudgery of manual data entry and hello to a new era of CRM efficiency where AI and automation become game changers."  "The true power of AI lies in its ability to automate routine tasks, allowing sales teams to focus on what truly matters—building meaningful customer relationships and driving business success."    Links:  Drew's LinkedIn - https://www.linkedin.com/in/drew-regan-01272b7/ Microsoft - https://www.microsoft.com/en-us/ Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ 

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Hey CX Nation,In this week's episode of The CXChronicles Podcast #263, we welcomed Maxime Marchand, Senior Director of Product Management at GoTo based in Montreal, Quebec, Canada. As the leader in cloud communications and IT, GoTo addresses real-world challenges with practical innovations and a customer-first mindset. They offer secure, reliable, and AI-enabled solutions that are simple to adopt for small and midsize businesses and scalable to enterprises worldwide. Customers around the world rely on our products—GoTo Connect, LogMeIn Rescue, LogMeIn Resolve, GoTo Webinar, Grasshopper, and more—for consistent high performance and unbeatable uptime on any device.In this episode, Maxime and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at GoTo think through on a daily basis to build world class customer experiences.**Episode #263 Highlight Reel:**1. Organizational alignment through product management  2. The journey from engineer to CX leader  3. How speed, alignment & focus create growth opportunities 4. One-stop platform for managing customer communications 5. Constant customer listening to drive growth Click here to learn more about Maxime MarchandClick here to learn more about GoToHuge thanks to Max for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  strategic partners (Hubspot, Intercom, & Zendesk) & On-Demand services & invite them to join the CX Nation!Want to see how your customer experience stacks up to others, ask us about the CXC Healthzone, an intelligence platform that shares benchmarks & insights from companies across the world. Huge thanks for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Is AI just better software? Or something completely different that requires a new paradigm to understand? Today we sit down with Bret Taylor and Clay Bavor, two of the best product builders in the world to tackle that question. Bret and Clay are the co-founders of the AI company Sierra.Brett's resume reads like a greatest hits of Silicon Valley: co-creator of Google Maps, founder of FriendFeed (acquired by Facebook where he became CTO), founder of Quip (acquired by Salesforce where he became co-CEO), former Chairman of the Board at Twitter, and current Chairman of the Board at OpenAI. Clay spent 18+ years at Google, starting as an APM alongside Brett and eventually running product for Gmail, Drive, Docs (all of Google Workspace), Google Labs, and the company's AR/VR efforts.In addition to AI, today's conversation has some great tech industry history discussion and old Google stories, perfect to tide us all over between Google Part I and Part II!Additional Topics:The accelerating adoption curves of technology waves, and if we'll ever see an app that gets a billion users in one daySecond- and third-order effects of agents on the internet economy and customer experienceMaking predictions on which AI terminology will stick and what won'tNew pricing models in the era of AI, like “outcome-based pricing”What it's like to build teams in this new AI eraLinks:SierraSponsors:Plaid: https://plaid.com

In der heutigen Folge sprechen die Finanzjournalisten Lea Oetjen und Holger Zschäpitz über Börsen-Non-Event Alaska, eine hoffnungsvolle Softwarestudie mit 6 Top Picks und einen neuen Chart of Doom. Außerdem geht es um CoreWeave, Salesforce, Siemens Energy, Cisco Systems, Palo Alto Networks, ProSiebenSat.1, Novo Nordisk, AstraZeneca, AbbVie, Siemens Healthineers, Sonova, Medtronic, Haleon, iShares Aging Population ETF (WKN: A2ANH1), Boston Scientific, Glaukos, Exelixis, Sarepta, Swisscanto Healthy Longevity Fund (WKN: A40L0T), Eli Lilly, Abbott, UnitedHealth, Microsoft, Amazon, Nvidia, Meta, Netflix, Coreweave, Oracle, Carvana, TSMC, Roblox, Crowdstrike, Opendoor Technologies, Alibaba, PDD, Petroleo Brasileiro, Teva Pharmaceutical, Robinhood, Northrop Grumman, RTX, Lululemon, Mercadolibre, Talen Energy, GE Vernova, Broadcom, Vistra, Micron, Alphabet, Somnigroup International, Flutter Entertainment. Und hier gibt es die Tickets zum Finance Summit am 17. September! https://veranstaltung.businessinsider.de/FinanceSummit Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

What does it take to build intelligent systems that are not only AI-powered but also secure, scalable, and grounded in real-world needs? In this episode of Tech Talks Daily, I speak with Srinivas Chippagiri, a senior technology leader and author of Building Intelligent Systems with AI and Cloud Technologies. With over a decade of experience spanning Wipro, GE Healthcare, Siemens, and now Tableau at Salesforce, Srinivas offers a practical view into how AI and cloud infrastructure are evolving together. We explore how AI is changing cloud-native development through predictive maintenance, automated DevOps pipelines, and developer co-pilots. But this is not just about technology. Srinivas highlights why responsible AI needs to be part of every system design, sharing examples from his own research into anomaly detection, fuzzy logic, and explainable models that support trust in regulated industries. The conversation also covers the rise of hybrid and edge computing, the real challenges of data fragmentation and compute costs, and how teams are adapting with new skills like prompt engineering and model observability. Srinivas gives a thoughtful view on what ethical AI deployment looks like in practice, from bias audits to AI governance boards. For those looking to break into this space, his advice is refreshingly clear. Start with small, end-to-end projects. Learn by doing. Contribute to open-source communities. And stay curious. Whether you're scaling AI systems, building a career in cloud tech, or just trying to keep pace with fast-moving trends, this episode offers a grounded and insightful guide to where things are heading next. Srinivas's book is available on Amazon under Building Intelligent Systems with AI and Cloud Technologies, and you can connect with him on LinkedIn to continue the conversation.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when you stop chasing $30K projects and start solving real problems for smaller clients in a way that actually works? Today's featured guest had been building $32,000 websites for mid-market companies. On paper, it looked like success. But in reality, he felt stuck—unfulfilled and back in a corporate-style grind that didn't align with the kind of work or life he truly wanted. When he took a step back, he realized something important: the clients he really wanted to serve were already reaching out. These were smaller, $300K businesses with many of the same challenges agencies see across the board—but without the bloated complexity. So he made a bold pivot. He simplified his offer, created a productized service, and returned to his roots—helping people in a way that felt meaningful, scalable, and sustainable. The result? Less stress, more impact, and a business model built around freedom, not friction. Nate Freedman is the founder of TechPro Marketing and creator of MSP Sites, a productized service built specifically for Managed IT Service Providers. After years of working in high-ticket agency engagements, Nate made a bold pivot—focusing on volume, automation, and scalable coaching for small IT firms. That shift helped him grow from a $20K/month agency to a $2.5M+ business serving over 100 clients with a tight, dialed-in model. We'll explore his early missteps, the aha moment that changed everything, and the system he built to serve a niche audience at scale—without losing his soul. In this episode, we'll discuss: Pivoting to MPSs as the perfect fit. Creating a low-ticket offer. Productizing with a purpose. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Impostor Syndrome and the Accidental CEO Nate's background wasn't in marketing strategy or enterprise consulting. He was a self-taught internet nerd who cut his teeth writing affiliate articles and selling photo recovery software online. He studied accounting, not realizing when he picked that career that being an online marketer was an option. Right out of college, his first job was at an accounting firm, an experience he promptly hated. He felt exposed and like a fish out of water. This is a feeling he recognized years later when, the more his agency took on large, complex clients like Salesforce, the more he felt like a fraud. He was working with large corporations and felt like an impostor. It just wasn't the right fit for him. “I was putting on a kind of a facade. Like, I was pretending to be someone I wasn't… and it just wasn't me.” That realization drove Nate back to his roots: helping people who reminded him of himself. From Big Clients to Bigger Misalignment Nate didn't start small. Like many digital agency owners, his early focus was on winning big projects—$10K, $20K, even $32K website and marketing packages. And sure, those checks looked great at first… until a very good client sent him the dreaded email: “Nate, when are we going to generate leads from this?” That one question—posed by a well-meaning client already $32K in—flipped the switch. Nate realized that delivering work isn't the same as delivering results. The more he moved upmarket, the more he felt like he was back in the corporate world he hated. High-maintenance clients. Long sales cycles. No real alignment. He wasn't building relationships. He was building a façade. Finding His People: MSPs as the Perfect Fit Nate's breakthrough came when he niched down into the MSP (Managed Service Provider) space. These were former tech guys turned business owners—scrappy, smart, and stuck in the same ways agency owners often are. They didn't need $30K marketing retainers. They needed help generating leads, converting visitors, and staying in business. Nate made a gutsy move. He ditched his high-ticket proposals and started sending BombBomb videos to leads who had previously ghosted him: “You turned down my $20,352 proposal. Here's my new one: $2,000 a month, and I'll help you generate leads. I don't even know exactly what I'll do yet. I just want to help you grow.” That transparency worked. Five early adopters signed on, and Nate never looked back. Scaling a Low-Ticket, High-Impact Model What started as a simplified offer became a flywheel. Over seven years, Nate scaled his agency to over 100 monthly clients, all paying around $4,200/month. But growth at that level brings churn. With just 3% monthly churn, he'd have to invest more on sales and onboarding and close three new clients a month just to break even. However, focusing on growing this way meant turning away 75% of leads who were not at least $1 million in revenue that could afford the expense. And most of the businesses reaching out to his agency were at 200K-300K. Nate felt he could service those clients without a big investment in human resources. This sparked the next evolution: MSP Sites. The new offer targeted those MSPs doing $200K–$300K/year. These folks couldn't pay $4K/month… but they desperately needed help. So Nate reverse-engineered a low-cost, high-value offer that started at $200/month and eventually grew to include: Custom-designed websites Human chat agents CRM and booking automations On-demand courses and live office hours Weekly coaching and a client-only community He went from being “just another agency” to becoming an all-in-one marketing partner for small MSPs—at a price they could actually say “hell yes” to. Productizing with Purpose: Lessons from the Pivot This shift to a productized offer came with unexpected lessons, as Nate was confronted with a question from his past work making $32K websites or a $200 website: “Where are the leads?” He realized that whether he was going after the high end or low end of the market, he still had to provide an end result for clients. Low ticket doesn't mean low impact. He has to answer that question while still providing an affordable service, so he started layering in automation, coaching, and a structured experience This slightly raised the price to $300/month, but clients not felt like they were part of a premium program. Nate wanted to help clients not just have a website, but also generate leads, drive traffic, and close the deal. By adding live calls, email support, and a live event, Nate turned MSP Sites into more than a tool—it became a tribe. Once the service was upgraded and clients could get their website set up even faster, the problem was that now they all looked the same. Nate knew his clients deserved better, so he removed the one-click deploy and now ensures each website is custom-designed to look amazing. Of course, this also led to a rise of the set up fee, but clients were more than happy to pay for a better design. Finally, on-demand courses and live office hours were the finishing touch for his new offer and he was finally helping clients much more and building the business he really enjoys. Market Share > Margins (When You're Playing the Long Game) At some point, most agency owners fantasize about selling. Nate's no different—but he's thinking a few moves ahead. Instead of relying on private equity, his bet is on strategic acquisition by a larger company in his own niche. “The best multiple I'm going to get is from someone who wants more market share.” That's why he's focused on volume at the low end. Every small client is a slice of market share. And if you can build community, coaching, and brand loyalty into your offer, you're not just a service provider—you're infrastructure. The Next Frontier: Launching a Mastermind With 300+ paying clients, Nate's building something many agency owners should be thinking about but don't: a mastermind for your niche. Why? Because clients already trust you. They're already getting value. And when you get them in a room together—virtually or physically—magic happens. Better yet, Nate doesn't need to be the guru. The best masterminds don't revolve around one person—they're facilitated, not taught. When the room is full of practitioners, the value is in the conversations. Do Right By People (and You'll Win) Scaling isn't just about tech, pricing models, or marketing hacks. It's about people. Nate credits a huge part of his growth to partnering with E2M Solutions, which removed the HR complexity of managing a dev team in-house. More importantly, it aligned with his core value: “Do right by people. If you do that, no one's going to say anything bad about you. Even when you make mistakes.” It's simple, but in a crowded industry full of overpromising and under-delivering, that integrity stands out—and scales. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Pre-order my new book Habits of High Performers here - www.thehabitbook.com What if the secret to high performance isn't balance—but choice?In this episode, I sit down with Jason Paris, CEO of One New Zealand, to unpack leadership, creativity, and building partnerships at a world-class level.Jason's led one of NZ's largest organisations through rapid change—while refusing to miss a single moment that matters with his family. From turning Vodafone into One NZ to forging game-changing deals with Starlink and Salesforce, his approach blends bold moves with deep human values.Here's what we cover:Why work-life balance is a myth—and what to focus on insteadThe role creativity plays in high-performing teamsThe pitch that landed a world-first partnership with Elon Musk's StarlinkHow to adopt AI with speed, experimentation, and purposeHandling public criticism while staying grounded and humanIf you're ready to rethink leadership, scale impact, and stay true to your values, this conversation is packed with lessons from the top—and the heart.You can follow Jason on LinkedIn here - https://www.linkedin.com/in/jason-paris-3404565/?originalSubdomain=nzYou can grab your copy of See How They Fall by Rachel Paris here - https://www.paperplus.co.nz/shop/books/fiction/crime-thrillers/see-how-they-fallIf you're interested in having me deliver a keynote or workshop for your team contact Caroline at caroline@jjlaughlin.comWebsite: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.comSupport the show

Today on the Salesforce Admins Podcast, we talk to Amit Malik, the Content Portfolio Lead for AI within Product Education at Salesforce. Join us as we chat about how we can teach AI effectively to admins and the easiest way to learn Agentforce. You should subscribe for the full episode, but here are a few […] The post What's the Best Way To Teach AI to Salesforce Users? appeared first on Salesforce Admins.

Join Brian and Scott Dunn as they unpack what “buy-in” actually means and what it takes to move from surface-level support to genuine commitment in this episode of the Agile Mentors Podcast. Overview In this episode of the Agile Mentors Podcast, Brian is joined once again by Scott Dunn to tackle a listener-chosen topic: how to get real buy-in for Agile initiatives, especially when shifting from a non-Scrum environment. They explore why buy-in isn’t about enthusiastic cheerleading or deep Agile knowledge, but about leaders and teams aligning on desired outcomes. From the cost of performative support to the emotional side of change, Brian and Scott share practical strategies for securing support at all levels of the organization. Along the way, they dive into influence tactics, the importance of shared purpose, and how co-creation—not compliance—drives lasting change. Whether you're guiding a large transformation or simply trying to influence up, this episode will help you rethink how to earn trust, build alignment, and inspire meaningful momentum. References and resources mentioned in the show: Scott Dunn Elements of Agile Assessment Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Scott Dunn is a Certified Enterprise Coach and Scrum Trainer with over 20 years of experience coaching and training companies like NASA, EMC/Dell Technologies, Yahoo!, Technicolor, and eBay to transition to an agile approach using Scrum. Auto-generated Transcript: Brian Milner (00:01) Welcome in Agile Mentors. We're back for another episode of the Agile Mentors podcast. I'm with you as always, Brian Milner. And I also have with me today someone that you probably know pretty well because he took over this podcast for about a month there. Mr. Scott Dunn is with us. Welcome in, Scott. Scott Dunn (00:19) Hey, thanks Brian. Yes, that podcast takeover was a lot of fun. So thank you for that opportunity. That was a hoot. Had a great time. Brian Milner (00:25) Absolutely. Well, I don't think I publicly thanked you for that. just ⁓ a public thanks. Scott Dunn (00:28) No, you didn't. No, not even an email. Not even a Slack message. Brian Milner (00:33) Well, very public thanks to you for doing that. Those episodes were great. I enjoyed them and it was fun to be a listener. It was fun to listen to it and just kind of hear the conversations and be a fly on the wall for those. So thanks again for doing that. Scott Dunn (00:47) Yeah. Yeah. It's a real treat. Brian Milner (00:48) We're having Scott on we kind of ran an experiment on this one because we were Scott was teaching a class for mountain goat and We thought maybe we'll just see what the class thinks so we pulled the class to see what topic do you want us to talk about and We thought we'd just go with the winner the winner that came out of that class was how to get buy-in How do you get buy-in in a? move from a non-scrum place to a Scrum kind of way of working. How do you get buy-in in the organization and buy-in from others? So when I was thinking about this as a topic, I think the first thing that popped in my head Scott about this was What do we mean by buy-in? So what does that mean to you? Scott Dunn (01:33) Right. So sometimes what I'm hearing is people saying like, buy in, you know, they, I would hear a common complaint, like they don't get it. They don't understand. don't, for me, buy in isn't that they need to understand agile or scrum and these types of things and how it works. Buy in is they get, they give their support kind of regardless. So my favorite example of that is walking into, this is a multi vendor effort we're doing on a Salesforce implementation. And we'd asked for the VP of the whole thing to come down and say some words before we had our first retrospective. You can imagine it's going to be kind of heated with different vendors trying to make each other look bad or whatever. And he'd said, yes. So we're coming down into this, you know, big high stakes meeting. And I just remember him saying, you know, I'm so excited to be doing this for you all. It's great. And he kind of falls in and looks at me says, what am I doing again? Cause he didn't, he didn't know, he didn't know what a retrospective was. He just knew he was asked to come and do something around that. And to me, Brian, Brian Milner (02:21) Ha Scott Dunn (02:28) That's fine. He's showing up. He's letting everyone know this way of working is important. It's important to me. It's important to success. And he probably couldn't tell you any of the meetings or artifacts or anything in scrum, right? But that's still what we need. Brian Milner (02:39) So. Yeah, I think that's a good way to think about it because I think a lot of people sometimes think of buy-in, like everyone's clapping and waving scrum flags around and all that stuff. And I don't think that's really buy-in. I think it's just the willingness to honestly try it, to give it a shot and be open about what would work and what doesn't work. The opposite of that is the resistance, know, of just being resistant to it and saying, I'm gonna put up hurdles and walls in the way of this being successful. That's, think, what needs to be avoided. Scott Dunn (03:18) Right, right. think that some of what was helped is to give them the, for me, the mindset of their buy-in isn't about doing things right. They're not saying, we're really wanted. We really want a new process. We were getting asked to come in because they're not getting the results they want. So buy-in for me from their perspective is how to help get the results that they're looking for. And they'll support us to get those results. So I don't talk to them about some of the aspects of an empirical process or any of that. I sort of say, you in order to get things faster or in order to improve quality, right? And that's how they get behind that. I think sometimes people are preaching some of the process part, even if they could understand that's not really what they're about. But I think they even struggle to understand what we're talking about. So yeah, it's hard for them to get behind and support us when they're not tracking. They simply know there's a pain point we're having. Can we talk about that and how to get what we need and what do you need from me to get that? Great. But I think we We can do ourselves a favor by helping point to the same target, make sure we're aligned with the same target they want. And maybe they'll give us more support if they feel like, yeah, you're tracking with me. I want to come in talk about, you know, more collaboration. Like we already have enough meetings. That's what, that's what I heard. Right. But I'll come and talk about faster time to market. Well, yeah, now they're interested in talking about what they need to do, you know, that I'm asking them to get behind that. I think that's fair. Brian Milner (04:28) Right. Yeah, I think there's also an element there, because I know we're both kind of fans of and users of kind of the path to agility framework from our friend David Hawks. And I love the part of that that's trying to establish the motivation, the purpose from the outset to try to say, What's the thing we hope to get out of this? And I think that's really crucial in getting buy-in that you can't just tell people, hey, we're gonna be a Scrum organization now. Why? Because I tell you that's what we're gonna do, because we're gonna check off the box and say that we're now Scrum. That's not motivating to anyone. if I can say, no, we're gonna... go through this change because here's the end result. Here's what we're trying to get to. Here's what we think will be better. If I can lay that out, then I've got a purpose behind it. And now I have motivation to go forward with this difficult change and learning what's expected of me and all that stuff. But if that's not done, I feel like that's a crucial misstep in that. Scott Dunn (05:44) Yeah, I wanted to add to that, that that point about the clarity of the goals is really something that has sticking power. And we had a client, I came and was working with him this year that he had remembered from the last year as the CTO. He's remembering from last year that we had done that same exercise or what are the goals that leadership has. And he remembered it was quality and customer satisfaction. That had been over a year since we had done that, but that not only stuck with him, but we came back to the group and kind of had a fun poll. Like, everyone remember? They remembered. And so every time we're having a decision we're trying to make about should it be this way or that way on the process, the different, were doing the race, the matrix work, et cetera, people kept coming back to, well, is that going to help us in terms of quality? Is that going to help us in terms of customer staff? We're not going into the nuts and bolts of Scrum or these other approaches. It's simply what's the business goal. will that help us hit the goal? And when the leader hears you using their language that they get, like that's my goal, they're feeling like, okay, whatever you need to do, sounds like you understand what I'm after, right? It's really powerful. But I like that you mentioned that, because when we go through that exercise, always super clear, we don't get confused. Times when we lead with, especially on the executives trying to lead with explaining Scrum, you can tell sometimes they're not really tracking or they're following along, okay, so what's the point? Brian Milner (06:59) Yeah. Scott Dunn (06:59) Yeah, you start off with what's their goals. They're like, great, this is exactly what I want to talk about. And then, Hey, you're not doing the things you need to do to hit those goals. Oh, okay. What are they? I mean, I remember one time a couple of years back, literally when the coach was presenting the results of that assessment towards their goals, they cut them off in the middle of his presentation. Just says, well, why, why is it, you why is that red? Why are we not hitting the goal? What do need to do? And they just started solving the problem right then he couldn't even finish his presentation. Talk about getting support. And he had been there six years saying, Brian Milner (07:23) Wow. Scott Dunn (07:27) Scott, they're not gonna buy into doing this transformation team and the scrum work. He couldn't even finish, I think, a couple of slides and they gave him everything he wanted, right? Powerful, powerful. Brian Milner (07:36) Yeah. Yeah. I think that's a good point. I also think one of the reasons that there's, you know, and that kind of parallels it. One of the reasons there's a lack of buy-in in general is that it's sort of targeted to just one area. You know, like this is a team thing. The teams are going to get trained, but the leaders have no idea really what's going on. They're kind of separated off from this. And I think that's a big part of the problem as well is you get buy-in when they see the leaders have bought in. So are the leaders bought in? Are the leaders on board with this? If they're not, then the rest of the group isn't going to be bought in either. Scott Dunn (08:18) People are smart. They're watching which way the wind's blowing. to be honest, Brian, I'd love to hear your thoughts. I tell people, I don't even care if they genuinely believe in that or not. If they're getting behind it because that's the way the politics are going, hey, they're getting out of the way. We're getting things done. Fine by me. Right. So partly when we're getting that by now, so make sure leaders, are you communicating this clearly? Because some of your people are either not on board or they're kind of waiting to see, this a fad or is this going to blow over? I need you to really communicate that clearly, et cetera, to see if people are get on board with that or not. Or, and on the other side, if I feel like some of these folks are not on board and I do feel like I have leadership support, I need to escalate that pretty quickly and make sure you understand, know, because they might get mad at you or me for talking about scrum and changing things. I'm like, I didn't knock down the door and come in myself. I was asked to come in here by someone who has authority. So maybe you need to clarify that with them, whether we're doing this or not. But don't get mad at me. Brian Milner (09:04) Right. Scott Dunn (09:11) So I will check them on that and clarify with the leadership to say, let's make sure your people are in alignment as well. If we do have that buy-in for sure. Brian Milner (09:20) Yeah. I saw another kind of quote about this that really got my brain working a little bit. Cause it was talking about the cost of fake buy-in and it was, it was kind of saying, you know, performative buy-in might actually, you know, it was asking the question, is performative buy-in worse than just outright resistance? And I don't know. Let me ask you that. What do you think? Do you think performative buy-in is worse than just someone who's resistant? Scott Dunn (09:28) Interesting. Yeah. As someone that just gave an example of performative buy-in. So if you would ask me a week ago, I might have gave a different answer, but someone was talking about this is a wildly different aspect of this, but you did ask me to join. So you get what you get. ⁓ They're talking about the difference of discrimination in the US versus South Africa. And they said, what's the difference? And they said in South Africa, it was blatant. no, you're a person of color. You cannot buy property here. That's how it is. Here, it's more like Brian Milner (09:59) You Scott Dunn (10:14) Yeah, we're looking at your loan application and I don't know if you can buy in this way. So it's subtle. And this person actually said, I'll take the outright blatant discrimination of South Africa, where at least you know what the issue is versus the subtle one. So maybe to that point with what you're saying, maybe it is better to have outright resistance and then say, well, at least I know who's on board or not. Rather than the person says they're on board, but every time they're in a meeting, they come out meeting and we don't get the decisions made we need. That's funny. Brian Milner (10:39) Yeah. Yeah. When I read this and started to think about it, I kind of had that same conclusion that like when someone's being outright resistant, yeah, it's an obstacle, but it's honest. And, you know, I'd rather have the honesty because they're trying to, they're still acting their way because they have a belief that their way is the right way to do it. And so they're throwing up a resistance because they're honestly resistant to it. Whereas someone who just sort of nods in meetings and claps along and, know, oh yeah, sure, great. But then they're kind of in the quiet, you know, behind the scenes and the hallway conversations. That's insidious. That's something that I can't really deal with. And it's like, you know, let's have the discussion. Let's talk about it. And, you know, if you win, then great. Why not have the courage to just have the conversation and see which idea wins? Scott Dunn (11:39) Right. on that note, think for everyone's sake, Brian, if we could be honest for a moment, not that we haven't been honest in these other podcasts, but in this, in this moment, we're really going to be honest. Would you, would, do you feel at times that our culture, our company cultures actually teach people to do just what you said to not be honest, but then like be like, you know, politically savvy, don't say what you really think, but then you're going to kind of be subversive and undermine that thing. And I've dealt with that so many times, I'll show up to a meeting like, I would have swore we were on board. had that one-on-one and now you're not saying in the meeting that you go on board with that. So people might've gotten coached. It's actually not safe to be honest and have good clear spirited debate because there's a price to pay if they do that. And they maybe 10 years in corporate can kind of teach you don't be honest or they're trying to read the tea leaves about what you think it's going to be. And so, yeah, I definitely would rather take it. Maybe it's part of the mindset of trying to really check, you know, where people are at. If I go back to my early days of coaching, those one-on-ones of having the level of honesty to really know where people are at. That was, think, some of the power. And I think some of that came from genuinely caring about the people, wanting them to succeed, wanting them win, even if it wasn't going to be at this company because of all the change or whatever. I did feel people felt like I really was open and honest with them and transparent and had their back. I would hear some real things about how they really felt because they didn't feel like there was a payback for that. And that allowed me to actually say, well, you know what, if you're really not on board, let's see what we can do as far as another opportunity. Maybe it's a positional switch we can do or whatever that was. Because I mean, this did affect people's jobs in some ways. And I think maybe if I don't have those one-on-ones, they're probably just going to give lip service because they don't know if anyone there really has their back in a turbulent time of change. AI is a great example of that, right? Hey, we want to move forward with AI. Well, what's the impact of my job if we do? But no one's really talking about that, right? It's all positive and all that. So I think people are trying to read that too. But you bring up a good point. I think I would take the direct as long as they feel like they can safely be open and honest. Brian Milner (13:31) Yeah. Yeah, well, even that question, right? What effect is AI gonna have on my job? And the honest answer I think that someone has to give right now is, don't know. I feel like I understand what it is today, but I don't know that that's gonna be the same way tomorrow because this technology changes so fast, so I can't promise anything. But here's what it is today and this is the paradigm we're trying to live in. So I think that there's an honesty component there that you've got a mirror to say, hey, I'm going to be honest with you. You be honest with me about this. And we'll be upfront with each other as we make our way through this. yeah, so yeah, think that kind of being honest and taking that approach, I think, is the right way to go. I also think that being kind of a reverting back before you get into things like, here's what a Scrum Master is, here's what a product owner is. You've got to start with the basics and mindset kind of culture things. You have to start with transparency, inspection, adaptation. That's really the way to go. And if we buy into those sorts of things initially, then we can start to say, well, here's a practice that supports that. Now you understand why we're doing this practice because it does this thing. Without it, it's just sort of one of those things of do as I tell you, you know, and that doesn't get buy-in. We've got to see the why behind it. Scott Dunn (14:48) Yes. Yeah, I think so. That's a great point. I was just making a note because sometimes we come in about agile. Some of the folks when I'm sharing this, it's maybe is new to them that I try to really present it. I want what you want. So even down to the words and then I kind of map back to that. So for example, if if we have quality problems now, I might believe in say an agile practice like mob programming, but I don't want to bring up like, hey, we should try mobbing. because it's cool or because you know, whatever, they don't care about that. But oh, they have a quality concern. Hey, boss, I've been thinking about, you know, these quality issues. I got an idea that I think it really could help with quality. But if I was to ask you, Brian, is is Bobby gonna, does Bobby help with quality? Does Bobby help me with, you know, cross training and tearing down knowledge silos and sharing learning? And I think, well, it does a lot of things, I pitch it towards what management wants. So agile as a means to an end. So I want what you want. And if I can't get that clarity that I want what you want, I need to be listening more because if I feel like I come to them talking, I've seen from my own experience, I come talking about better collaboration. That's not what's on their mind. I'm literally losing credit with them because they're like, why are you bringing this up? Like this isn't even our concern right now. Right. So I'm losing trust. I'm losing political capital. So I listen intently what their concerns are, the things I think that are important or that can get that. Then I'm going to pitch it. I'm going to pitch it in that language even like, you know, that what these are the things that would help on. I want what you want. Brian Milner (16:00) Yeah. Scott Dunn (16:18) the sport, I'll even research stuff to find out. So maybe I gave an example recently, when I was a manager for a web development, team that they wanted bigger monitors, of course, and I couldn't get approval for the bigger monitors. so I went and researched, I knew that always we had pressure to deliver more. I researched until I found somewhere someone had to study the show that larger monitors help productivity. And then I brought that to him and like, Hey, I'm looking for ways to improve the team productivity. I think I found something. What is it Scott? Brian Milner (16:30) Mm-hmm. Scott Dunn (16:46) Well, larger monitors, you can tell us, Smollick, really? You've been asking for this for months. I said, no, there's a study that proves it. Now he approved it right then. But partly I wonder, Brian, is I was also giving him air cover for when he gets flack from the other departments. Why does Scott's team get the special monitors? Well, it improves productivity. And right. He's got a reason now. Otherwise, it looks like maybe he's just playing favorites or something else. Right. We're all watching costs. So I will do the research to say, hey, I want what you want. I'll go and I'll go and dig it up. Brian Milner (17:04) Yeah. Scott Dunn (17:13) Someone somewhere must've said it's gonna help. So I'll bring that to them. It ⁓ worked. Brian Milner (17:17) Yeah. Yeah, I think you're right. you're giving him the why behind it. You're telling him, hey, here's something that's in. It's the old outcome argument that the outcome from having larger monitors is this, that we have this productivity. I know you want greater productivity, so here's a means to do that. And I think that's kind of the way that this, you in a nutshell, what we're trying to say here is, you know, I can't go into a company, your boss comes into your company tomorrow and says, hey everyone, we're switching to pens that write in green ink, because we're a green ink company. We just, we want to be known as the green ink company from now on, because it's better. So everyone, make sure you switch to green ink. I mean, they do it. But there's a difference between compliance and real commitment. ⁓ And that's the difference, I think, is, all right, you wanted to switch to green ink, but why? What's the point behind it? I'll do it, but I'll be committed to it if you tell me, well, studies show that when people read in green ink. I mean, that kind of thing can make an impact. But otherwise, it's like you're Scott Dunn (18:08) Yes. ⁓ Absolutely. Brian Milner (18:31) It's almost like an insult to the intelligence of someone, you know, to say, we're going to do this crazy new thing called a standup, you know, or daily scrum or whatever. And well, why are we doing that? I don't know. Cause right. That they tell us that's what we're supposed to do. Well, we have to stand up for a meeting. Why are we standing up? Why aren't we just sitting down? It's more comfortable. I don't know, but that's what you do in a daily scrum is you stand up. Right. I mean, it's, it's, it's that kind of a thing that I think. Scott Dunn (18:34) yeah. Yeah. I don't know. Brian Milner (18:58) if you don't lay the groundwork of here's why, then they're gonna just react with the way that you would switch to green ink. ⁓ Scott Dunn (19:05) I love that example. love that. And we've all been there, right? When someone says, why would we do this? I'm like, I actually don't know. It's a terrible feeling. I don't know. We go through all this effort to do just that. And you mentioned that compliance, compliance will never have their heart and soul and energy into this. So think that that's a big deal for them as well. When leaders are, we had something happen where it's a large financial institution and their data engineering group. Brian Milner (19:11) You're right. Yeah. Scott Dunn (19:33) You're like, yeah, AI is not really, you know, for us, not important to us. Which is interesting, right? Then the next week, like that, the head of that group, their boss's boss says, we need to be using, AI. Well, guess who makes it announced at the very next week. We need to get going with AI, So some of this is like, look, if they're pushing those things, we also want to make sure that they're in a position to look good for their bosses, those types of things. Right? So one, you know, giving them air cover, but two, listen to the winds of those things. If we make them successful, I mean, this is old school, right? Make your boss look good. My goodness. If they feel like that's happening, then you're going to get a lot more support. And this is a good example of a radical change for a whole data engineering team, just because the boss's boss says so. So now we're going to do it. I think looking for even those opportunities and following through on what that might be bringing them ideas that make them look good and generating that as well. I love the green ink one. just now it makes me want to be that we're the green ink company. You're we're going to be known for this. Brian Milner (20:23) Yeah. Scott Dunn (20:29) ⁓ But why? Brian Milner (20:30) Yeah. I think it's also kind of important that you acknowledge that there is an emotional impact here. And this gets into kind of the idea of the whole Satir model of change and that kind of thing. And so I think maybe part of the equation of getting buy-in is really comprehending and understanding that you're not going to get buy-in right away. ⁓ Scott Dunn (20:56) Hmm. Brian Milner (20:57) you know, there's going to be chaos and resistance. There's going to be a point where people are going to be resistant to it. And if you do the rest of it well, then that they'll turn that corner. But what makes them turn that corner is, is that they're connected to the purpose behind it. And so if you're, if you're going to try to implement this, if you're to try to do a change, and just expect it's gonna be, know, hunky dory from day one, you're fooling yourself. Humans don't take to change well. It's got an emotional aspect to it. I love the way David Hawks used to always say this. You know, I knew how to be a hero the old way, and I have no idea how to be a hero in this new thing. So I don't feel comfortable with this change because I don't know how to win. Scott Dunn (21:41) So true. Brian Milner (21:47) And I think that is a really accurate reflection of that emotional kind of impact of it. Everyone wants to do their job well and be seen as a smart person at work and everything else. And I knew how to do that before, but now I don't know how. And so I'm afraid I'm gonna look bad. Scott Dunn (22:02) Right? And I think that lack of awareness or knowledge is some of the things that we're asking them to do. Like you said, uncomfortable or new doesn't feel good. And we kind of think that, oh, if I don't feel good, this must be bad. It's just uncomfortable. But I think I love what you're saying. We can map it out and say, by the way, it's going to look like this as we go through that. And that hero part, a lot of our management, like 90 % of the management is going to be in that, you what we call expert or achiever. Like they're the smartest ones in the room, or they're ones that coordinate everything and they know who to talk to. you're trying to introduce something to someone who thinks they already know all the things. So how we're presenting that to them, including the fact that they're human too, right? They're gonna feel some things and maybe uncomfortable. It wouldn't hurt to explain a bit more, even if they're not gonna necessarily admit it, but like, hey, it's gonna feel different. The people might push back on this. So even when you're first beginning that, it reminded me of how I just knew I'd need to ask my boss like five times. Look, lots of people are asking him for stuff. They're partly just going by the simplest way of Who keeps coming to my office the most? And maybe on time five, like, wow, Scott, this sounds like a problem. Well, yeah, I've been here five times. Because they're kind of waiting, like, is it really a problem or do you just come in once or twice? So repeating that and then maybe framing it to say, and doing the change looks like this and that, giving them information so they don't have to admit that they don't know if they're priding themselves on knowing all the things. I really think that's a great addition to that. The Satir change model, knowing that it's going to get uncomfortable. I've seen execs jettison this just because people are bothered or upset or they're uncomfortable. So therefore this must be a bad idea. So I think we can do ourselves a favor by explaining a little bit like it's going to look like this moving forward as far as their support. Some people may not like it and here's why, but here's how I would answer those people. Like you're literally feeding them the responses. And I'll also do the get behind the expert and say, well, this is, this is what Harvard business review says, or this is what this expert says. You might be surprised because Again, back to them being experts, if you ask them what they think they know about Agile, I might have mentioned before, they score themselves on average about 8.5 out of 10. But their people would score them about 4.5 out of 10, right? It was what I've seen when I did the study, the surveys. So they think they know, so they're not gonna admit they don't know, but go ahead and give them the information they wish. If you know they don't know, I like what you're saying, kind of shrink the chain so they can understand, it's gonna look like this and feel like this. People might ask this way. But here's how I'd respond to them. know, remember this is where, you know, 90 % of the companies are doing X, Y, and Z. So they have backing. They can answer to the people. We kind of set them up for success. Otherwise that satiric change curve is going to hit them. They won't have answers. That feels really awkward. This must be a bad idea. And they're going to undo what you just asked for. Right. I've seen that happen. You just got approval and then a week or two later it got put on hold or undone. Brian Milner (24:44) Yeah, no, I agree. one of the areas, one of the other kind of things that I found in thinking about this in advance was a quote that was from the five dysfunctions of a team book that we all talk about quite a bit. But there's a quote from that that says, people don't weigh in, they won't buy in. And I love that. And I thought, you know, that really is a good point that there, it's not about Scott Dunn (25:00) Woo! Brian Milner (25:08) people need to feel like they're co-creating with you. And to do that, you need to be able to listen to them. If they don't feel like they have a voice, mean, put yourself in their shoes. If you felt like there was a big change happening and you had no say in it, that would feel pretty oppressive. But if they felt like they're building the change with you, then I think then that's what kind of can turn people around and say, no, I have a say in this, I'm a part of this. and I get to shape a little bit about what this is going to look like. They're going to shape it a lot. I mean, that's part of just the Azure way of working is that, hey, we're going to individualize this for this company, for this team. It has to fit here. And the more we can help people see, no, you're a co-creator in this. You're not just being told, but you're going to shape this with us. Scott Dunn (25:54) Right? Even with the leadership, I mean, it's easy. think everyone listening would agree. If you look at the common leaders, that's, even the, let's say director level and above personality types, right? For, for disc, it's going to be a high D for a strange pattern would be like command, um, computing values framework. They're going to be blue, get results, make it happen. But we need it to be, we need to be their decision for some of these folks. So when I would come to one of my bosses and say, I think we should do X every time he'd say like, yeah, let me think about. I'll get back to you. I kept thinking like, I don't understand because these are my people. I thought you trusted me. I realized, it has to be his decision. So part of what you're saying is invite him into the solution. So then I'd say, hey, we've got three options, good, better, best. What do you think we should do? Or I'd say, hey, I've done all the research, option A looks great, option B looks terrible. What do you think we should do? I mean, I try to simplify it. I tried to make it obvious, but I couldn't tell him I need to do X or we need this from you. It needed to be his input and to decide. Brian Milner (26:44) Right. Scott Dunn (26:51) once I framed it that way, he agreed every single time. I simply frame it, put it right in front of him so it's kind of an obvious decision, but I had to let him have that voice to decide. I'm really glad you brought that up. That one literally went from zero to 100 % if I changed my approach of how I had addressed it to let him be the one to decide and weigh in on that. Or even pitch it as a sales. Hey, I think it'd be great to move forward. What would that look like to you? Well, now he's talking about moving that change forward. without even realizing it, because you said to move forward, what would we need to do? And now he is co-creating, but it's already a yes, right? But by default, a little bit of sales, a little bit of sales effort there. Brian Milner (27:24) Yeah. Yeah, no, that's a, that's a good example. And that's a good example, I think for like the scrum masters listening and other people out here that are, feel like, you know, I'm not the leader in the organization. I'm not way up here and I can't, you know, have my decisions trickle down to other people, but, you know, kind of the, influencing up kind of mentality there. Yeah. It might sound like a little bit of a trick, but you know, if you can help. the boss co-create with you, right? Here's the problem. I've done some research. Here's some solutions. How would this look for you? Or what do you think of these options? Which one do you think sounds best? If I'm a boss and someone comes to me and says that I've researched this, here's the solutions that are possible. Which one do you think sounds best? That's really a service to me because you've just done a lot of work for me and I know that I'm doing my job by making the decision, but you've presented it and now I don't have to do anything but make the call. Yeah. Scott Dunn (28:24) Yeah, yeah. Simplify the decision-making or frame the decision-making is, think we might actually be kind of, I don't want to say teasing. I just hear some feedback from people at times like, leadership's was like, bright, shiny squirrel, right? And they get frustrated. But in some ways I'm thinking, well, at least someone in the org is decisive. I'll take that. But we can help them leverage that decisive trait they have. Brian Milner (28:43) Yeah. Scott Dunn (28:48) But for the good, instead of these random crazy things, you know, when the leader's like, I love Agile, I can change my mind all the time. We can, we can, we can guide them to better decision-making too. I love the influence both up and down what you're saying the Scrum Master can do. I think we miss, that we all have that ability to try to influence decision-making and shape some of this. Maybe there's more agency than we realized, I think for some of these folks, Scrum Masters, product owners, cetera, that you might be surprised. Like run an experiment, try some of these things out that we're talking about and see for yourself. I mean, all these personality types are different and your orgs are different. I totally understand that. Do something, inspect and adapt and see what you get. might, cause once you strike gold, you're like, you know, you're set on getting influence and buy-in from folks. It's really powerful network. Cause we don't need to give you a title or change the org chart in order to have results happen with you involved if you're that kind of a person. And I think you can really write your ticket in your career if you're able to do that soft skill of influence and buy-in up and down. It's great. Brian Milner (29:43) Yeah, yeah, that's awesome. Well, I hope that for at least the people that were in your class, this is is hit it right on the nail on the head for what it is they were they were thinking this would be about. But I think this is good. I think this is a good conversation and it's important, I think at all levels, because there's you know, this this affects us whether we're doing a massive transformation in an organization or Scott Dunn (29:51) Yeah. Brian Milner (30:06) We're just trying to influence up a tiny bit, you know, the food chain. Scott Dunn (30:10) Yeah, absolutely. Yeah, I hope that for the folks who were in that class, you better let us know if that was it. If anyone else is interested in other things, absolutely. We love hearing what your what those topics would be and bring on the right people. I will say that Brian, you brought in so many different voices. It's really, really great. So again, influence us. You can practice what we're talking about by putting those ideas up there. Other folks that we'd love to hear, because I love the the slated speakers you brought in. Brian's been really awesome. Thanks for this opportunity. Brian Milner (30:34) Thank you. Yeah, absolutely. Thanks for coming on again, Scott.

Drex covers three critical cybersecurity trends: companies swapping full-time security staff for platform subscriptions (requiring premium salaries for contract managers), the rise of AI agents in both cyber defense and attacks, and voice phishing campaigns targeting CRM systems like Salesforce that have compromised major brands including Adidas and Victoria's Secret. Healthcare organizations face unique risks from PHI exposure and must balance automation with human oversight while training staff on voice-based social engineering attacks.

How do you grow predictable revenue for your non-profit initiative?  In this value-packed episode of Leaders of Transformation, host Nicole Jansen sits down with Jonathan Beck, founder of WeGive—a powerful SaaS platform transforming how nonprofits and faith-based organizations engage donors and fuel their missions. After co-founding PayStand, a global leader in digital payments, and building a successful career in Silicon Valley, Jonathan felt a strong pull to return to his roots and serve the nonprofit world. With WeGive, he's merging innovative technology with purpose, helping mission-driven leaders build stronger supporter relationships and generate sustainable, predictable revenue. Jonathan shares how donor engagement is evolving from basic transactions (“Giving 1.0”) to immersive, personalized experiences through what he calls a Giving Experience Platform. Today's donors expect more than forms and receipts—they want meaningful stories, deeper connection, and seamless digital interactions. Nicole and Jonathan discuss how nonprofits and churches can elevate engagement, integrate modern tech like Salesforce and Planning Center, and use AI to reduce administrative burden. They also dive into the real-world challenges leaders face when navigating digital transformation—and how to overcome them with clarity and confidence. Whether you're an executive director, outreach pastor, fundraising professional, or mission-driven entrepreneur, this episode will inspire you with fresh ideas and actionable strategies to amplify your impact. What We Discuss in This Episode How is “Giving 3.0” different from traditional fundraising methods? What is a “Giving Experience Platform” and how does it work? Why are personalized donor journeys critical for today's nonprofit growth? What practical steps help nonprofits increase donor retention and conversion? How does WeGive integrate with tools like Planning Center, Salesforce, and more? Which donor engagement strategies work best for Gen X and Millennial supporters? What are the biggest barriers to technology adoption in the nonprofit sector—and how can leaders overcome them? How does AI streamline repetitive nonprofit tasks and elevate donor relationships? Who are WeGive's ideal clients—and how do they measure success? What pricing models make advanced fundraising tech accessible for growing organizations? Podcast Highlights 0:00 - Evolution of Giving Platforms 6:09 - Donor Journey: From Online to Mailbox 7:54 - Effortless Fundraising Boosts Connections 12:25 - Church Software Usability Challenges 13:42 - Enhanced Church Giving Tools 17:27 - WeGive: Seamless Donation Experience 21:47 - Nonprofits Lack Innovation Culture 25:37 - Essentials for Any Church 29:21 - Flexible CRM and Payment Solutions 30:09 - Affordable Platform Fees for Nonprofits 34:27 - AI-Driven CRM Insights 36:47 - Entrepreneurial Insights and Innovation Favorite Quotes “Today's donors are purchasing a piece of their identity, and the product is delivered via communication. It's not just a transaction—it's a relationship.” ~ Jonathan Beck “Most nonprofit tools are stand-alone point solutions. What we need is an integrated giving commerce flow that merges online and offline experiences.” ~ Jonathan Beck “AI and integrated platforms are finally letting small teams create the personal, high-touch donor journeys that used to be reserved for huge organizations.” ~ Jonathan Beck Be sure to check out WeGive.com for more info, a demo, or to explore partnership opportunities. Looking to take your nonprofit or church fundraising to the next level? This episode is your roadmap. Episode Resources: https://leadersoftransformation.com/podcast/business/541-the-future-of-giving-adapting-for-the-next-generation-with-jonathan-beck/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

Learn More About Robinhood Legend: http://robinhood.com/rrm Dan Nathan & Guy Adami break down the top market headlines and bring you stock market trade ideas for Tuesday, August 12th --Learn more about FactSet: https://www.factset.com/lp/mrkt-callMRKT Call is brought to you by our presenting sponsors CME Group, FactSet, SoFi & MoneyLionSign up for our emailsFollow us on Twitter @MRKTCallFollow @GuyAdami on TwitterFollow @CarterBWorth on TwitterFollow us on Instagram @RiskReversalMediaLike us on Facebook @RiskReversalWatch all of our videos on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a bunch of Palantir and Lockheed alums get fed up with how hard it is to do business with the government—and actually do something about it? You get Pryzm: the common operating system for capture.In this episode, Tyler sits down with Nick LaRovere, co-founder and CEO of Pryzm, to talk about building for the part of the defense ecosystem everyone hates (but no one can ignore): procurement. From scraping sam.gov to stitching together Salesforce, JIRA, and inboxes, Nick shares how Pryzm is bringing order to chaos—and helping both industry and government move faster.They also get into:What it really takes to build a mission-driven company—and why most give upThe hidden cost of stovepiped teams and siloed dataHow policy, budget, and capture are finally starting to talk to each otherWhy talent and team dynamics are just as critical as the tech you're building

A client described this situation:  Business is flat, and he's unable to get his sales force to promote the lines that he wants to promote, he's unable to get them to use some of the new technology that the company wants them to use, and he's unable to get them to prospect for new customers.  He's faced with an experienced sales force, who for the most part, are unmanageable. How does he manage this?    Here's my response. ***********************************************************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's substack page  Subscribe to Dave's Newsletters Check out the website

Episode Info Reid Holzworth leads Ivans' strategic direction. He is a prominent insurance industry leader with extensive insurance experience in both broker and insurer distribution environments. Reid began as an independent agent, frustrated that the products on the market didn't fit well with his business model. So he founded and became CEO of TechCanary, an InsurTech leader on the Salesforce platform  that Applied Systems acquired in 2019. TechCanary built an innovative set of insurance solutions on the Salesforce platform to create choice and flexibility for agencies who prefer Salesforce.com, which has since been incorporated in Applied's portfolio under the name Applied Epic for Salesforce. Episode Highlights Introduction The video begins with a discussion about Reid's journey into the insurance industry, starting on the broker side and eventually managing an agency. Reid shares insights into their experience of franchising an agency and building a system on the Salesforce platform. Key Topics Discussed Building TechCanary Reid founded TechCanary, a technology company that became the leading insurance solution on the Salesforce platform. They discuss the partnership with Salesforce and the expansion into working with MGAs, carriers, and wholesalers. The Role of Ivans Ivans is highlighted as a crucial player in connecting carriers and agencies. Reid explains how Ivans transitioned from a nonprofit to a for-profit entity and its acquisition by Applied Systems. Technology and Innovation in Insurance The conversation touches on the integration of third-party data sources and the importance of operational efficiency. Reid emphasizes the need for continuous innovation and adaptation in the insurance industry. Challenges and Opportunities Reid discusses the challenges faced in the insurance industry, such as the need for better data management and the potential of AI and other technologies to transform business operations. He does not see AI replacing agents and brokers because of the way relationships are so critical to the work they do, but does see areas will it will have great impact, especially for work that has shifted to lower cost locations globally. Future Outlook The video concludes with a forward-looking perspective on the insurance industry, highlighting the importance of evolving and iterating on business models to stay competitive. Conclusion Reid shares his unique vantage point in the industry, bridging the gap between traditional agency operations and modern technological advancements. The discussion underscores the dynamic nature of the insurance industry and the continuous need for innovation. This episode is brought to you by The Future of Insurance book series (future-of-insurance.com) from Bryan Falchuk. Follow the podcast at future-of-insurance.com/podcast for more details and other episodes. Music courtesy of Hyperbeat Music, available to stream or download on Spotify, Apple Music, and Amazon Music and more.

Why you should listenCyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap.Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially.Discover practical AI implementation strategies across retail and financial services, including the step-by-step maturity model that prevents costly AI pilot failures.If you're tired of competing on price with every other Salesforce partner and watching the big SIs walk away with the strategic work while you get stuck doing configurations, this episode will change how you think about positioning. Boutique after boutique races to the bottom, begging for leads from AEs who now expect you to bring them business instead of partnering with you. That's exactly where Cyril Louis from Mavericx was heading until his clients started asking him a different question: "What's next after Salesforce?" Instead of just implementing CRM, Cyril repositioned his firm as the CX strategy partner who happens to know Salesforce inside out. We break down his 10-year community play that's generated more qualified leads than any marketing campaign, his three-stage AI framework that prevents those expensive pilot disasters, and the hard lesson about saying no to bad-fit clients earlier.About Cyril LouisCyril has 17 years of experience in digital and cultivates a dual skill by focusing on CRM topics & customer knowledge as well as on engagement & digital marketing aspects.He worked on numerous missions aimed at defining new strategies as ‘Customer Centric Company‘ and ‘Data Driven Company‘ via customer journeys for a better engagement. These new customer journeys involve many reflections on organization, methodologies, data urbanization and IT architecture. Cyril regularly shares thoughts and best practices on topics around the omni-channel customer experience, whether in publications or at diverse conferences.His expertise has been recognized by Salesforce with his awards as Salesforce MVP, Salesforce Lightning Champion and Salesforce User Group Leader.Resources and LinksMavericx.chCyril's LinkedIn profileChatGPTClaude.aiCursorOnyxPrevious episode: 627 - SMS Isn't Spam: It's Your 98% Open Rate Gold Mine with Chris BrissonCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletter

In this episode from Cisco Live, Maribel Lopez sits down with two Cisco executives, Vijoy Pandey, SVP of Outshift at Cisco and Nathan Jokel, SVP of Corporate Strategy and Alliances at Cisco, to discuss how AI is fundamentally changing enterprise infrastructure over the next year. The conversation explores the evolution from deterministic to probabilistic computing, the emergence of agentic workflows, and practical advice for business leaders navigating the AI transformation.Host: Maribel LopezGuests:Vijoy Pandey, SVP of Outshift at CiscoNathan Jokel, SVP of Corporate Strategy and Alliances at CiscoRecorded at: Cisco LiveEpisode OverviewIn this episode from Cisco Live, Maribel Lopez sits down with two Cisco executives to discuss how AI is fundamentally changing enterprise infrastructure over the next year. The conversation explores the evolution from deterministic to probabilistic computing, the emergence of agentic workflows, and practical advice for business leaders navigating the AI transformation.Key Topics DiscussedThe Three Waves of AI Infrastructure EvolutionWave 1: AI training in public cloud (mostly behind us)Wave 2: AI inference moving to enterprise data centers for control, security, and economic reasonsWave 3: AI moving to the edge with physical and embodied AI requiring new infrastructure for robots and devicesFrom Deterministic to Probabilistic ComputingVijoy explains the fundamental shift happening in computing:Traditional computing: deterministic, machine-speed but limitedHuman intelligence: agentic but slowNew paradigm: AI agents with human-like behavior operating at machine speed and scaleThe Internet of AgentsA collaboration platform where AI agents from different vendors can:Get discovered and authenticatedCompose workflows togetherExecute tasks collaborativelyBe evaluated for performanceReal-world example: Building a sales funnel portal using agentic interfaces from Salesforce, ServiceNow, Microsoft, and Cisco security - all working together without manual UI clicking.AI and Energy ChallengesThe Problem: By 2028, projected 63 gigawatt shortfall for new data center capacitySolutions:Invest in diverse energy sources (nuclear, renewables, battery storage)Build data centers near power sources (e.g., Cisco's Middle East partnerships)Develop more energy-efficient infrastructureFocus on smaller, specialized models instead of racing for maximum parametersCisco's Specialized AI ModelsFoundation SAC 8B: 8 billion parameter model specialized for security policyDeep Network Model: Expert model trained on network configurationsOutshift: Cisco's Innovation EngineCisco's internal incubator tackling problems adjacent to core business in:Space: Areas adjacent to networking, security, observability, collaborationTime/Risk: Higher-risk ventures that can't enter at Cisco scale initiallyCurrent Big Hairy Audacious Goals (BHAGs):Internet of AgentsQuantum Internet - building quantum networks for distributed quantum computing

Dr. Mark van Rijmenam is ranked as the world's best futurists and is known globally for his trademark “Optimistic Dystopian” viewpoint. Recognized by Salesforce as a top voice shaping the future of AI, he's a sought-after speaker on the relationship between innovation and humanity. He delivered the world's first TEDx Talk in VR (2020) and introduced a digital twin that speaks 29 languages (2024). Mark holds a PhD in Management from the University of Technology Sydney, where he studied how organizations can use big data, blockchain, and AI. He's also a six-time author and dedicated endurance athlete.In this conversation, we discuss:Why Dr. Mark van Rijmenam believes we need a paradigm shift to prepare society for the long-term consequences of AI and quantum computingThe critical difference between building technology for shareholders versus stakeholders and how that shapes our futureWhat the “spiral dynamics” framework reveals about humanity's current worldview and its path toward a more interconnected mindsetHow banning technology for kids under 16 could protect future generations and reshape digital educationThe risks of anthropomorphizing AI and the need to preserve human agency in a world increasingly shaped by machinesWhat inspired Dr. Mark's sixth book Now What? and how he uses fiction, philosophy, and global cultures to help readers ride the tsunami of changeResources:Subscribe to the AI & The Future of Work NewsletterConnect with Mark on LinkedInAI fun fact articleOn Extending Life With AIExplore more from Dr. Mark van Rijmenam:Now What? How to Ride the Tsunami of ChangeFuturwise Platform — The Fastest Path to your Next InsightDr. Mark's TEDx Talk in VR 

Trevor Stuart was born in Florida, but raised in Seattle. He was the son of a tech CFO and an Episcopalian minister - so he learned life at many different angles. He graduated from Boston College, and went into investment banking at Morgan Stanley. Beyond that, he worked at RelateIQ prior to being acquired by Salesforce, which then led him to start his own thing. Outside of tech, he's married and expecting his first child soon. He lives in Sonoma, and loves wine - which type depends on his mood and the time of year.At RelateIQ, Trevor and his team had a core problem - pushing more code, and looking to move faster, but limiting the amount of quality issues. His co-founder built the early workings of a system he had seen at LinkedIn, around gate keeping features. Eventually, post acquisition of this company, they decided to start building this solution on their own... which led them toward their own acquisition.This is the creation story of Split andHarness.SponsorsPaddle.comSema SoftwarePropelAuthPostmanMeilisearchMailtrap.TECH Domains (https://get.tech/codestory)Linkshttps://www.harness.io/https://www.harness.io/blog/split-joins-forces-with-harnesshttps://www.linkedin.com/in/trevorbstuart/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Two Chinese nationals are arrested for allegedly exporting sensitive Nvidia AI chips. A critical security flaw has been discovered in Microsoft's new NLWeb protocol. Vulnerabilities in Dell laptop firmware could let attackers bypass Windows logins and install malware. Trend Micro warns of an actively exploited remote code execution flaw in its endpoint security platform. Google confirms a data breach involving one of its Salesforce databases. A lack of MFA leaves a Canadian city on the hook for ransomware recovery costs. Nvidia's CSO denies the need for backdoors or kill switches in the company's GPUs. CISA flags multiple critical vulnerabilities in Tigo Energy's Cloud Connect Advanced (CCA) platform. DHS grants funding cuts off the MS-ISAC. Helicopter parenting officially hits the footwear aisle. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Sarah Powazek from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) discussing her proposed nationwide roadmap to scale cyber defense for community organizations. Black Hat Women on the street Live from Black Hat USA 2025, it's a special “Women on the Street” segment with Halcyon's Cynthia Kaiser, SVP Ransomware Research Center, and CISO Stacey Cameron. Hear what's happening on the ground and what's top of mind in cybersecurity this year. Selected Reading Two Arrested in the US for Illegally Exporting Microchips Used in AI Applications to China (TechNadu) Microsoft's plan to fix the web with AI has already hit an embarrassing security flaw  (The Verge) ReVault flaws let hackers bypass Windows login on Dell laptops (Bleeping Computer) Trend Micro warns of Apex One zero-day exploited in attacks (Bleeping Computer) Google says hackers stole its customers' data in a breach of its Salesforce database (TechCrunch) Hamilton taxpayers on the hook for full $18.3M cyberattack repair bill after insurance claim denied (CP24) Nvidia rejects US demand for backdoors in AI chips (The Verge) Critical vulnerabilities reported in Tigo Energy Cloud connect advanced solar management platform (Beyond Machines) New state, local cyber grant rules prohibit spending on MS-ISAC (StateScoop) Skechers skewered for adding secret Apple AirTag compartment to kids' sneakers — have we reached peak obsessive parenting? (NY Post) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Start With a Win, host Adam Contos is joined by leadership strategist and author Dr. Vijay Pendakur to explore what it really takes to lead through disruption. Drawing from his experience at top tech companies and Cornell University, Vijay unpacks the secret to building high-performing teams when the ground is constantly shifting beneath you. From the invisible forces of trust and belonging to the raw challenges of leading through crisis, this conversation offers a bold reframe of leadership - one that is both deeply human and urgently practical. If you've ever wondered how to turn volatility into opportunity, this episode is your blueprint.Dr. Vijay Pendakur is the founder of Vijay Pendakur Consulting and a seasoned leader across tech and higher education, with senior roles at Zynga, VMware, Dropbox, and Salesforce. He previously served as Dean of Students and Presidential Advisor for Diversity and Equity at Cornell University. Vijay's upcoming book, The Alchemy of Talent (Dec 2024), is a practical guide to building high-performing teams. He also authored Closing the Opportunity Gap (2016), a widely used resource on equity in student success. A faculty member at USC's Race and Equity Center and recognized as a top DEI leader by Channel Futures and Untapped, he also advises Ezra Coaching and Enterprise Ireland. Vijay lives in Austin, Texas, with his wife, Katie, and their two daughters, Mira and Savi.00:00 Leadership Is About Relationship00:29 Welcome to Start With a Win00:55 Introducing Dr. Vijay Pendakur02:03 From Education to Corporate Disruption04:02 Growth Happens Through Pain06:28 Why “The Alchemy of Talent”?09:33 Leading Teams Through VUCA13:07 Trust, Belonging, Connection Framework15:08 How to Build Trust as a Leader27:46 Where to Find the Book + Final Thoughtshttps://www.vijaypendakur.com/===========================Subscribe and Listen to the Start With a Win Podcast HERE:

Can we have a real talk about AI agents?A new Gartner study showed that more than 95% of companies pushing AI agents..... aren't. Vendors, startups, Saas companies pivoting and savvy marketers are shoving Agents down our throats like hot food in a buffet line. But guess what? Most of it is shin marketing. Or lies. Want to know the real landscape around AI agents, minus the B.S.? Good. Then join us as we cut through the fluff. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agent Hype Versus RealityGartner Study Exposes Agent WashingDefining True AI Agents vs WorkflowsPrevalence of Fake AI Agents Market$4 Billion AI Agent Investment RisksMajor Tech Companies' AI Agent StrategiesAgentic AI Adoption Failure RatesNarrow vs General AI Agent Use CasesSpotting Fake Agents in Enterprise SoftwareThe Importance of AI Literacy for AgentsTimestamps:00:00 "AI Insights for Business Leaders"05:51 Future AI Agents: Definition and Potential06:58 "AI Workflow vs. True Agent"11:34 "Agent Tech's Uncertain Future"14:53 AI Dominates Decision-Making by 202818:15 "Beware AI Agents Hype"24:18 The Chaos of Undefined AI Agents25:31 "Agentic AI FOMO in Business"31:16 AI Training Essential for Teams32:12 Debunking AI Agent MythsKeywords:AI agent, AI agents, agentic AI, agentic AI marketing, AI workflow, pre built automation, chatbot, automation tools, robotics process automation, computer vision, large language model, agent washing, Gartner study, generative AI, AI-powered workflow, agent capabilities, virtual browser, virtual desktop, command line tool, Terminal, AI powered marketing automation, Microsoft Copilot Studio, Google agent space, OpenAI agent mode, Anthropic Claude, Meta superintelligence lab, Salesforce agent force, agentic model, O3, Gemini 2.5 Pro, startup AI agents, narrow AI agent, general AI agent, autonomous agentic AI, enterprise software, investment scam, business decision makers, C-suite, AI strategy, technical reality vs marketing hype, technology adoption failure, FOMO AI investment, AI literacy, AI-powered business processes, scalable AI solutions, narrow task-specific agent, Aqua hire, agent definition, advanced reasoning, planning capabilities, memory systems, adaptive AI, context awareness, workflow automation, business productivity AI, agent integration, AI investment trends, enterprise AI adoptionSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Stallone Summer continues with 2023's Expend4bles (aka The Expendables 4), a movie that's essentially a senior citizen Fast & Furious. LIVE from San Francisco, Jessica St. Clair starts to lose her mind but nevertheless helps Paul & Jason cover Stallone & Statham's sexual chemistry, protocol for using brass knuckles, Sly's skull ring, the motorcycle chase on a boat, all the awful green screen, the Megan Fox & Jason Statham sex scene, the bonkers list of actors considered for Andy Garcia's role, and so much more. Don't forget to sign up for our Men's Studies intensive class! And we don't know what Salesforce does, but thank you Salesforce for being our unofficial sponsor. • Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• Join the HDTGM conversation on Discord: discord.gg/hdtgm• Buy merch at howdidthisgetmade.dashery.com/• Order Paul's book about his childhood: Joyful Recollections of Trauma• Shop our new hat collection at podswag.com• Paul's Discord: discord.gg/paulscheer• Paul's YouTube page: youtube.com/paulscheer• Follow Paul on Letterboxd: letterboxd.com/paulscheer• Subscribe to Enter The Dark Web w/ Paul & Rob Huebel: youtube.com/@enterthedarkweb• Listen to Unspooled with Paul & Amy Nicholson: unspooledpodcast.com• Listen to The Deep Dive with June & Jessica St. Clair: thedeepdiveacademy.com/podcast• Instagram: @hdtgm, @paulscheer, & @junediane• Twitter: @hdtgm, @paulscheer, & msjunediane • Jason is not on social media• Episode transcripts available at how-did-this-get-made.simplecast.com/episodesGet access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using the link: siriusxm.com/hdtgm