Podcasts about Employer branding

In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand's purpose. We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they're not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI. If you're wondering when to start thinking about branding, Danielle's advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it's okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run. Whether you're just starting out or looking to take your practice's brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that's more than just a logo—it's a lasting promise to your clients, your team, and your community.

In dieser spannenden CULTiTALK-Folge begrüßt Host Georg Paul Hammelmann, Head of Talent Attraction bei der Sunrise GmbH. Im Fokus steht die Entwicklung und der Rollout der neuen Employee Value Proposition (EVP) von Sunrise. Paul gewährt tiefe Einblicke in die herausfordernde und mehrstufige Journey, die vom ersten Impuls bis zum offiziellen Launch des neuen Arbeitgeberversprechens führte. Dabei wird deutlich: Nach diversen Unternehmenskäufen, Kulturverschmelzungen und zuletzt dem Börsengang herrschte bei Sunrise alles andere als „schweizerische Idylle“. Vielmehr prägten Dynamik, Wandel und der Wille zum Challenger-Mindset den Prozess – Eigenschaften, die schließlich zur zentralen Leitidee „Challenges Wanted“ führten.Georg und Paul sprechen offen darüber, wie wichtig Beteiligung, ehrliche Selbstreflexion und neuronale Vernetzung von Strategie, Kultur und Markenbild für eine authentische EVP sind. Paul teilt praxisnahe Learnings: Von der umfassenden Einbindung verschiedenster Mitarbeitendenden über cross-funktionale Workshops bis hin zur bewussten Abwägung zwischen Ist-Beschreibung und Zukunftsbild. Besonders hörenswert ist, warum die EVP kein reiner Marketing-Gag ist, sondern echte Identifikation nach innen wie außen schaffen muss – nur so überzeugt die kommunikative Klammer auch langfristig.Im zweiten Teil diskutieren die beiden, wie durch Formate wie die „Real Challenger Talks“ die neue Arbeitgebermarke nachhaltig mit Leben gefüllt werden kann. Sie beleuchten außerdem aktuelle Herausforderungen, etwa durch einen gleichzeitigen, umfassenden Technologiewechsel und die Implementierung neuer KI-Lösungen. Hörende bekommen einen ehrlichen Realitätscheck und nützliche Impulse zum Umgang mit Change, Wachstum und kultureller Weiterentwicklung. Wer erfahren möchte, wie eine moderne EVP in turbulenten Zeiten trägt und Mitarbeitende aktiviert, bekommt hier geballtes Insiderwissen aus erster Hand!Alle Links zu Paul Hammelmann:LinkedIn: https://www.linkedin.com/in/paulhammelmann/Unternehmen: https://www.sunrise.ch/en/corporate-communications/homeAlle Links zu Georg und dem Culturizer:Georg: https://www.linkedin.com/in/georg-wolfgangCulturizer: https://culturizer.appCULTiTALK: https://cultitalk.de

Der Podcast mit Tricks, Tipps und Hilfe für Ihre Herausforderungen und HR Strategien. Experten und spannende Persönlichkeiten aus der HR Branche verraten Euch Ihre Hacks aus den Bereichen: Recruiting, Talentmanagement, Employer Branding, Staffing, Personalwesen, HR Tech [HR Technologie und HR Innovationen], Personalführung, Weiterbildung, eLearning, Leadership & HR Management, internationales Human Resource Management, Learning & Development, Retention [Mitarbeiterbindung & Employee Benefits], Leadership. Payroll, Lohn & Gehalt, Entgeltabrechnung, Corporate Health, Arbeitsrecht.

In dieser brandneuen Folge tauchen wir tief in das Thema Datenschutz ein. Unser lieber Freund und Experte, Rechtsanwalt Jens Pätzold von Lyck + Pätzold – Die Medizinanwälte, nimmt uns mit auf eine spannende Reise durch die Fallstricke und Notwendigkeiten des Datenschutzes im Praxisalltag. Wir sprechen über aktuelle Themen von WhatsApp auf dem privaten Handy über den Einsatz von KI bis hin zu ganz klassischen analogen Datenschutzthemen. Jens teilt seine umfassende Expertise als Fachanwalt für Medizinrecht und Compliance Manager und zeigt dir, warum Datenschutz kein lästiger Bürokratieakt ist, sondern etwas Gutes, das dich und deine Patientinnen und Patienten schützt. Wir klären, worauf du achten musst, um Ärger zu vermeiden und deine Praxis zukunftssicher aufzustellen. Das sind die wichtigsten Erkenntnisse aus dieser Episode: - WhatsApp-Nutzung in der Praxis vermeiden: Jens macht klar, dass WhatsApp aus datenschutzrechtlicher Sicht immer ein Problem darstellt, da Kontaktdaten ohne explizite Einwilligung der Betroffenen auf US-Server hochgeladen werden. Verzichte im professionellen Umfeld auf WhatsApp, auch auf dem Business-Konto, um DSGVO-Verstöße und berufsrechtliche Probleme zu verhindern, und nutze stattdessen sichere Alternativen. - Analoge Datenschutzfallen im Blick behalten: Achte auf den klassischen Datenschutz im Praxisalltag, wie zum Beispiel diskrete Gespräche am Empfang, um zu verhindern, dass Patientendaten für Dritte hörbar sind. Kleine Unachtsamkeiten können hier schnell zu Datenschutzverstößen und damit zu Bußgeldern führen. - Vorsicht bei KI und Patientendaten: Das Hochladen von personenbezogenen Patientendaten, wie z.B. Röntgenbildern, in öffentliche KI-Tools wie ChatGPT ist ein klarer Verstoß gegen die DSGVO. Nutze für sensible Daten ausschließlich professionelle, DSGVO-konforme KI-Lösungen, die auf sicheren Servern in der EU betrieben werden. - Rechtssicher in sozialen Medien werben: Beachte, dass die Werbung mit Produktnamen oder das Zeigen von Vorher-Nachher-Bildern im zahnärztlichen Bereich nach wie vor strengen berufsrechtlichen Regelungen unterliegt. Auch wenn vieles im Internet zu sehen ist, bedeutet das nicht, dass es zulässig ist – bei Patientenfotos ist zudem immer eine vollumfängliche Aufklärung und Einwilligung nötig. - Datenschutz beim Praxisverkauf unerlässlich: Die Übergabe von Patientendaten bei einem Praxisverkauf ist komplex und muss genau geregelt werden, um strafrechtliche Verstöße zu vermeiden. Die sogenannte „Zweischranklösung“ oder entsprechende digitale Absprachen mit individueller Patienteneinwilligung sind hier entscheidend. Wir hoffen, diese Folge gibt dir wertvolle Impulse für deine Praxis! Hier findest Du die Shownotes / Links zur heutigen Episode: Lyck + Pätzold - Die Medizinanwälte > https://www.medizinanwaelte.de Jens auf LinkedIn > https://www.linkedin.com/in/jens-paetzold Podcast mit Nadine Ettling: Der Arbeitsvertrag im Employer Branding > https://parsmedia.info/der-arbeitsvertrag-im-employer-branding-mit-nadine-ettling-kanzlei-lyckpaetzold-78/ Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - [parsmedia YouTube](https://www.youtube.com/@die.praxismark

Today on the Scoop, the team from Tapod are back in Oz… Well, Lauren is… while Craig is swanning it up in Malaysia, but we still manage to bring you all of the weekly TA & Recruitment News, including… AI driven job cuts, boom goes BHP, job ads rebound, sick pay piss-taking, Gen Z needs etiquette training, and much more. Thanks to Indeed for your ongoing support. 

Teams zerbrechen nicht am Streit – sondern am Schweigen.Dana Hoffmann ist Moderatorin, Autorin, systemische Organisationsentwicklerin und Expertin für ein Thema, das Unternehmen oft zu lange ignorieren: unausgesprochene Konflikte. Im Gespräch mit Johannes Füß erklärt sie, warum emotionale Klarheit wichtiger ist als oberflächliche Harmonie und wie Teams lernen, Spannungen frühzeitig zu erkennen und anzusprechen.Im Fokus: Restorative Circles – ein Dialogformat, das Vertrauen schafft, Verständigung ermöglicht und Teams aus der Konfliktstarre holt. Denn eines ist klar: Wo Konflikte nicht angesprochen werden, drohen Fluktuation, stille Kündigungen – und am Ende messbare Kosten. Das erwartet dich in dieser Folge:1) Warum Konflikte sichtbar gemacht werden müssen, bevor sie eskalieren.2) Was „Restorative Circles“ bewirken können und wann sie greifen.3) Wie Organisationen Beziehungsräume bewusst gestalten.4) Welche Routinen helfen, Spannungen früh zu erkennen.5) Warum Konfliktkompetenz ein Führungsinstrument ist – kein Nice-to-have.___________Dana Hoffmann freut sich über den Austausch rund um das Thema Konfliktlösung in Unternehmen.Wenn du dich angesprochen fühlst, dann melde dich bei ihr auf LinkedIn: https://www.linkedin.com/in/danahoffmann/ Hier findest du ihr Buch: Conflict Culture Playbook: Wie Du Konflikten einen Raum gibst, sie konstruktiv klärst und Beziehungen stärkst Dana Hoffmanns Leseempfehlung: Theos Reise: Roman über die Religionen der Welt  | https://www.amazon.de/Theos-Reise-Roman-%C3%BCber-Religionen/dp/3423128879___________Über unseren Host Johannes Füß:Johannes Füß ist Vice President von EGYM Wellpass, die mit ihrer Firmenfitness den perfekten Corporate Health-Benefit für ein produktives, gesundes und ausgeglichenes Team bietet. Der in München geborene Schokoladen-Liebhaber hat eine große Leidenschaft für die Alpen, das Wandern und Skifahren.Melde dich bei Johannes Füß auf LinkedIn: https://www.linkedin.com/in/johannes-f%C3%BC%C3%9F/

This week on Tapod we sit down with Yvonne Kelly – CEO at Glow Up Careers. Imagine being in a country where the language is different, the culture is different, and the recruitment process is different… Then imagine attempting to get a job. In this episode we explore the challenges of the migrant and refugee population and how you can give back… as a coach. Thanks to Greenhouse for your support this month. 

Zu Gast ist Simon Uceda, der Gamer, der Recruiting neu denkt Simon Uceda ist nicht einfach nur ein leidenschaftlicher Gamer – er ist einer der Pioniere, wenn es darum geht, Gaming als Werkzeug im modernen Recruiting einzusetzen. Als Mitgründer der Simo GmbH (auch bekannt als *Simo Games*) verfolgt er eine klare Mission: Unternehmen mit interaktiven Spielen dabei zu helfen, junge Talente – vor allem aus der Generation Z – authentisch und effektiv zu erreichen. Seine Herangehensweise unterscheidet sich radikal von klassischer Gamification. Statt einfache Punkte- oder Ranglistensysteme zu verwenden, entwickelt Simon vollwertige, immersive Spiele, die Bewerber in realistische Entscheidungssituationen versetzen. Das Ergebnis: Menschen bleiben durchschnittlich sechs Minuten im Spiel, sind emotional eingebunden und erleben das Unternehmen spielerisch, aber realitätsnah. Dieser sogenannte „Playable Job Ad“-Ansatz hat in vielen Fällen zu einer Vervielfachung qualifizierter Bewerbungen geführt. Simon teilt seine Expertise regelmäßig in Podcasts, Webinaren und Fachvorträgen. Dort spricht er über die Psychologie des Spiels, über „Flow“ als Antrieb im Bewerbungsprozess und darüber, wie Unternehmen mit kreativen Konzepten wieder auf die Wunschlisten junger Talente kommen. Sein Credo: Es ist nicht schlimm, wenn man heute noch nicht die Aufmerksamkeit der neuen Generation hat – schlimm wäre es nur, nichts daran zu ändern. Mit seiner Leidenschaft fürs Gaming, seinem Gespür für innovative Konzepte und einem klaren Verständnis für Zielgruppen hat Simon Uceda sich als Stimme einer neuen Recruiting-Ära etabliert – dort, wo Joystick auf Job trifft.

LinkedIn ist längst mehr als ein digitales Karriereverzeichnis. In dieser Folge spricht Moderator Christian Jakubetz mit Resi Steinbauer, Consultant, LinkedIn-Expertin und Co-Organisatorin von LinkedIn Local Nürnberg, über die Transformation zur Content- und Community-Plattform. Was unterscheidet LinkedIn heute von Xing und Facebook? Welche Inhalte funktionieren wirklich? Und wo verlaufen die Grenzen zwischen Personal Branding und Selbstinszenierung? Ein Gespräch über Sichtbarkeit, KI-Beiträge, Employer Branding – und darüber, warum LinkedIn kein Flirtportal ist.

Community-Liebling #85: In dieser Folge teilt Katharina Beahr, Head of People & Culture Recruiting bei Contabo, ihre Expertise darüber, wie man eine authentische Arbeitgebermarke aufbaut, die bei der Belegschaft wirklich Anklang findet. Wir sprechen über die neuesten Trends, Herausforderungen und Erfolgsstrategien im Employer Branding und geben praktische Tipps, um dein Unternehmen als attraktiven Arbeitgeber zu präsentieren.Werbepartner der Folge: beyobie Datenchaos im HR-Team? beyobie bringt Klarheit.Wenn es einen Frust hinter Datenanalysen im HR gibt, dann ist es dieser: zu viel Aufwand, zu wenig Aussagekraft. Mit beyobie verbindet ihr ganz einfach eure HR-Systeme und verwandelt eure HR-Daten im Handumdrehen in starke Argumente fürs Management – ganz ohne Excel-Marathon. 

Der Podcast mit Tricks, Tipps und Hilfe für Ihre Herausforderungen und HR Strategien. Experten und spannende Persönlichkeiten aus der HR Branche verraten Euch Ihre Hacks aus den Bereichen: Recruiting, Talentmanagement, Employer Branding, Staffing, Personalwesen, HR Tech [HR Technologie und HR Innovationen], Personalführung, Weiterbildung, eLearning, Leadership & HR Management, internationales Human Resource Management, Learning & Development, Retention [Mitarbeiterbindung & Employee Benefits], Leadership. Payroll, Lohn & Gehalt, Entgeltabrechnung, Corporate Health, Arbeitsrecht.

In dieser EmployPod-Episode sprechen wir mit Maren Kraut, Employer Branding Managerin, von der enercity.Was macht enercity als Arbeitgeberin aus? Wie sieht moderne Arbeitgeberkommunikation aus – und welche Chancen bietet die Energiebranche für deinen beruflichen Weg? Maren gibt spannende Einblicke in die Welt von enercity, spricht über die Bedeutung von Employer Branding, persönlicher Weiterentwicklung und darüber, wie enercity Menschen begeistert, die wirklich etwas bewegen wollen.Wenn du auf der Suche nach einem Job mit Sinn, Sicherheit und Perspektive bist – hör rein und lerne enercity als Arbeitgeberin näher kennen!Hier gibt's mehr Infos zu offenen Stellen:

Dr. Sevda Helpap, Geschäftsführerin von Baumgartner & Co sowie Dozentin an der Leuphania Universität Lüneburg und Rhea Heinrich, Senior Director Strategy, Communications & Attract, sind in dieser SAATKORN Podcast Episode zu Gast.

I sommarens sista Techrekpodden-avsnitt gästas vi av Emil Stighäll - Employer Branding Lead på ICA Gruppen och rösten bakom Sveriges största employer branding-podd Attrahera Rekrytera Podden. Emil delar med sig av sin resa från Norrland till olika HR-roller inom pharma, bygg och finans, och till sitt nuvarande arbete på ICA. Vi pratar om varför transparens och autenticitet är viktigare än någonsin, hur arbetsgivarvarumärket integreras med företagsvarumärket, vilka utmaningar som fortfarande finns i att driva förändring, och hur man övervinner motstånd mot nya metoder. Dessutom bjuder Emil insikter kring AI:s roll i contentproduktion, rekrytering och branding - och framtiden för oss som jobbar med människor, varumärken och teknik. Slutgilten ges praktiska tips och anekdoter, värdefulla för såväl nybörjare som veteraner inom området. Är ditt företag i behov av IT-rekrytering, eller Executive Search eller vill du tipsa om en gäst? Hör av dig till cj@ants.se eller läs mer om hur vi arbetar på ants.se   Prenumerera på vårt nyhetsbrev. 00:00 – Välkommen till Techrekpodden 00:52 – Introduktion av Emil Stighäll 01:32 – Emils bakgrund och resa 05:11 – Första jobberfarenheter 08:37 – Övergång till konsultrollen 12:17 – Nuvarande roll på ICA 13:13 – Trender inom rekrytering och employer branding 16:46 – Utmaningar och att övervinna motstånd 26:26 – AI:s roll i rekrytering 28:13 – AI-verktyg i contentproduktion 28:58 – AI i musik och personliga projekt 30:58 – AI:s framtid inom branding och rekrytering 33:11 – Ägandeskap och etik kring AI-agenter 39:04 – AI:s påverkan på arbetsmarknad och roller 56:06 – Nätverkande och lärande inom employer branding 57:36 – Avslutande tankar

Today on the Scoop, the team from TaPod brings you your weekly round-up of all the TA & Recruitment news… Both Lauren & Craig are in Northern Wales after the opening night Oasis concert and getting ready for Recfest. But there was also plenty of news, including AI recruiting being infiltrated for the North Koreans, RTO vs. WFH, pay transparency or I'll leave the interview, US techies fleeing to Oz, Gen Z saving big bucks, and much more. Thanks to Indeed for your ongoing support. 

Fragestellungen aus der Unterhaltung mit Tobias Jakob: Wie sieht die aktuelle Ausgangslage am Arbeitsmarkt aus? Welche Lücken existieren im klassischen Employer-Branding? Wie unterscheidet sich Employer-Branding von Employer-Design? Welche neuen Elemente enthält das Employer-Design? Was und wer soll damit angesprochen werden? Wer wird ins Employer-Design innerhalb des Unternehmen einbezogen? Was bedeutet das für diese Personen? Was bedeutet "Flow" im Kontext des Arbeitsalltags? Was sind typische Hindernisse, die diesem Flow entgegenwirken? Wie wird sich das Thema Employer-Design grundsätzlich noch weiterentwickeln?

This week on Tapod we catch up with Mike Virgo – Head of Talent Acquisition at Coles. We cover the recruitment process for one of the largest hiring businesses in Australia. From over 1 million (that's right 1 million) applications per year to over 60,000 hires, Candidate Experience becomes very, very important and AI also has its place. It's a fascinating and ever-evolving journey. Thanks to Greenhouse for your support this month. 

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

In unserer neuen Folge dreht sich alles um die ersten Schritte zur Karriere bei der LVM – die Bewerbung und den Start im neuen Job! Hostin Josi spricht mit Marianna Skalski, die frisch im Kfz-Vertragsbereich gestartet ist, und Julian Tönjann, der als Recruiter weiß, worauf es im Bewerbungsprozess wirklich ankommt. Marianna erzählt von ihrem Weg zur LVM, von der Entscheidung für einen beruflichen Neuanfang nach der Elternzeit bis zu den offenen Türen, die sich durch altersbedingte Umstrukturierungen im Unternehmen bieten. Julian gibt spannende Einblicke in die Welt des Recruitings, er erklärt, wie eine Bewerbung bei der LVM tatsächlich abläuft – und warum ein wenig Nervosität am Anfang ganz normal ist. Eine Folge für alle, die mit dem Gedanken spielen, bei der LVM (neu) durchzustarten – und wissen wollen, was sie dabei erwartet.

**Die Geburtsstunde der „Akademie Neue Arbeitswelt“ – Fortbildung zum Future Work Strategist** In dieser ganz besonderen Folge von „Attraktive Arbeitgeber“ feiern wir einen Meilenstein: Die Gründung der Akademie Neue Arbeitswelt. Ich teile mit euch meinen Herzenswunsch, der nun Realität geworden ist – ein Ort, an dem wir gemeinsam Arbeitswelten gestalten, die Menschen stärken, Entwicklung fördern und echte Wertschätzung erlebbar machen. **Mit dabei ist HR-Expertin Sabrina Rest,** die mit geballter Erfahrung und Leidenschaft die Akademie von Anfang an mitgeprägt hat. Was dich in dieser Folge erwartet: Die Idee und Vision hinter der Akademie Neue Arbeitswelt Wie wir unsere Kompetenzen bündeln, um praxisnahe und inspirierende Lernformate zu entwickeln **Ein exklusiver Einblick in unsere erste Fortbildung: Future Work Strategist – Moderne Arbeitswelten für attraktive Arbeitgeber gestalten** Alle Infos zum Kurs findest du [hier.](https://akademie-neue-arbeitswelt.de/certified-future-work-strategist/)

Der Podcast mit Tricks, Tipps und Hilfe für Ihre Herausforderungen und HR Strategien. Experten und spannende Persönlichkeiten aus der HR Branche verraten Euch Ihre Hacks aus den Bereichen: Recruiting, Talentmanagement, Employer Branding, Staffing, Personalwesen, HR Tech [HR Technologie und HR Innovationen], Personalführung, Weiterbildung, eLearning, Leadership & HR Management, internationales Human Resource Management, Learning & Development, Retention [Mitarbeiterbindung & Employee Benefits], Leadership. Payroll, Lohn & Gehalt, Entgeltabrechnung, Corporate Health, Arbeitsrecht.

In this episode, we speak with Shiri Grosbard, culture architect, community builder, and employer branding expert. Shiri has spent over two decades exploring how people shape companies - and how companies shape people. From co-founding G CMO, Israel's leading marketing leadership community, to shaping culture at AppsFlyer and Verbit, she's built her career on connecting values, storytelling, and growth. At its core, her leadership is about building people. A vocal advocate for women's leadership, Shiri speaks openly about breaking barriers, lifting others as she climbs, and rewriting the narratives that hold women back. Whether mentoring future leaders or challenging limiting norms, she walks the talk. Her approach blends bold self-belief with pragmatic experimentation, and her path illustrates the power of intentionality and presence, whether you're building culture, a career, or a community. In this conversation, we explore: Seeing is becoming. Representation matters. As Shiri puts it: “You can't be what you can't see.” Empowering women by leading visibly, fearlessly, and unapologetically. Shiri shares what it means to model confidence, challenge norms, and speak success into reality - especially for the next generation of women leaders. “I don't like it when women say, ‘Oh, I got lucky.' We create our own opportunities.” Bold belief at 23. A young Shiri told a potential boss: “I know that I'll be an asset to any organization that's going to take me.” That confidence set the tone for her transformative early career. Knowing when to step down Launching something doesn't guarantee you can lead it forever: “The fact that you know how to build something from scratch doesn't mean you can run it five years later.” Friction fuels progress. Hearing “no” often signals you're on to something: “I get motivated when people tell me, ‘No, that's not a good idea.' It… motivates me.” Vision, imagination, and fearless action. She combines vivid imagination with a healthy dose of risk-taking: “If I can see it, I can do it. And also, I'm not afraid to fail.” The pre-manifestation ritual. Long before “manifesting” was popular, Shiri tracked and envisioned her goals annually: “If you're very targeted, if you know what you want, it's easier to get it.” Entrepreneurship within structure. Not every organization thrives with creative energy: “Some organizations want you to be in your box.” Unexpected entry points. Her biggest career booster? Fluent English - not a tech degree: “What got me the foot in the door was actually my linguistic skills.” Lighten up to level up. Her life mantra is simple: “What's the worst case scenario? If we're healthy… we can handle it.” Don't ask for permission ask for forgiveness She believes in taking action before waiting for permission: “I'd rather not ask and then say, ‘oops, sorry.'” You are more than your job. She warns against tying identity to employment: “The essence is Shiri. It's not the place that I work for.” Prepare for the unpredictable. Always have a Plan B - especially later in life: “Always have something else going on so you don't give someone else that power.” If you're designing your career, building culture, or carving out leadership on your own terms - this episode offers grounded insights, intentional strategies, and real-world courage.

Today on the Scoop, the team from TaPod brings you your weekly round-up of all the TA & Recruitment news… Lauren is in Paris, Craig is in London, and the news is all over the place! We talk horticulture labour hire cheats, Banks in Australia not playing fair, big changes at CareerBuilder and Monster, Zuckerberg turns recruiter-in-chief at Meta, Oasis to kill productivity, Gen Z oversharing, and much more. Thanks to Indeed for your ongoing support. 

In der Podcast-Folge #135 von Klartext HR spricht Stefan Scheller mit Kathrin Flohr, Coca-Cola Europacific Partners Deutschland GmbH und Julia Kahle, heycare, über das Thema „Vereinbarkeit – mehr als Beruf und Familie“. Vereinbarkeit wird meist sofort assoziiert mit Müttern und Kindern. Dabei betrifft Vereinbarkeit alle arbeitenden Personen, die ihr Arbeitsleben und Berufsleben miteinander in Einklang bekommen wollen. Mit Kathrin und Julia spreche ich darüber, • wie Kathrin Vereinbarkeit bei CCEP definiert • wie sich das Bedürfnis nach Vereinbarkeit bei Mitarbeitenden im Schichtbetrieb von dem von Büro-Angestellten unterscheidet • wie ein Unternehmen der Herausforderung begegnen kann, mehr Vereinbarkeit für alle Mitarbeitenden zu bieten • wo die meisten Unternehmen heute stehen und wo sie gerne hinmöchten • welche Schritte dabei gegangen werden sollten und in welcher Reihenfolge • inwiefern Vereinbarkeit auch in der Kommunikation von Employer Branding und Recruiting ein relevantes Thema ist • welche Praxistipps die beiden den Hörer:innen geben können. Über Kathrin Flohr: Kathrin Flohr ist seit Dezember 2021 Geschäftsführerin People & Culture und Arbeitsdirektorin bei der Coca-Cola Europacific Partners Deutschland GmbH. Zuvor war sie seit 2011 in verschiedenen Rollen und leitenden Funktionen im Personalbereich für alle Fachbereiche im Unternehmen tätig. Vor dem Eintritt in die Geschäftsführung arbeitete Kathrin Flohr als Direktorin im Bereich People & Culture und verantwortete die Personalthemen von bis zu 5.000 Mitarbeitenden aus Customer Service und Supply Chain. Die Diplom-Betriebswirtin (BA) hat rund 20 Jahre Erfahrung im strategischen und operativen HR-Management international agierender Unternehmen. >> LinkedIn-Profil von Kathrin Flohr: https://www.linkedin.com/in/kathrin-flohr-coca-cola >> Website CCEP: https://www.cocacolaep.com/de Über Julia Kahle Julia Kahle ist Co-Founderin & CEO von heycare. Mit ihrer führenden Benefit-App für Work-Life unterstützt sie über 200 Unternehmen in der DACH-Region – darunter SAP, Boehringer Ingelheim, Johnson&Johnson und Daimler Truck – dabei, Ausfallzeiten zu reduzieren und die Mitarbeiterbindung nachhaltig zu stärken. Das Besondere: heycare vereint Child Care, Elder Care, Mental Care und Pet Care in einer App. Ausgezeichnet als Innovative Lösung des BMWK und als HR-Startup 2023 beim PMK. Bevor sie selbst gründete, war Julia viele Jahre HR-Führungskraft im Konzern – und kennt die Bedürfnisse von Unternehmen ebenso gut wie die Herausforderungen als Mutter bei der Vereinbarkeit von Beruf und Familie. >> LinkedIn-Profil von Julia Kahle: https://www.linkedin.com/in/juliakahle >> Website heycare: https://www.heycare.com >> weitere Folgen Klartext HR: https://persoblogger.de/klartext-hr >> Lernen Sie auch das Podcast-Format YOUR HR STAGE von Stefan Scheller kennen: https://persoblogger.de/your-hr-stage

This week on Tapod, Bonnie kicks Craig to the curb as we welcome Sophie Hirst—Gen Z career coach, former Google marketing manager, TikTok creator, and founder at Work Baby. You might know Soph from her brilliant podcast, Biz, on the Mamamia network. Beginning her career as a magician's assistant in Japan (yes, you heard right), Soph's career is so interesting. From fails in the workplace to presenting the real stats on Gen Z, Soph's insights bring clarity to generational misnomers and how to navigate 5 generations in the office. Thanks to Check Work Rights for your support this month. 

W tym odcinku podcastu „Rozwój Osobisty dla Każdego” zagłębiamy się w świat employer brandingu i kultury zaangażowania. Razem z Aleksandrą Borkowską, ekspertką EB, rozmawiamy o tym, jak budować autentyczną markę pracodawcy, która nie tylko przyciąga talenty, ale też zatrzymuje najlepszych ludzi w firmie.Dowiesz się:☑️ Czym naprawdę jest employer branding i dlaczego to nie tylko marketing☑️ Jakie są kluczowe różnice między EB a brandingiem produktu☑️ Jak budować kulturę organizacyjną opartą na autentyczności, szacunku i docenianiu☑️ Jak angażować zarząd, liderów i pracowników w proces EB☑️ Jakie są największe wyzwania i błędy w budowaniu marki pracodawcy☑️ Jak mierzyć skuteczność działań EB i dostosowywać je do realnych potrzeb organizacji☑️ Jak komunikować trudne decyzje i budować zaufanie w czasach zmian☑️ Jaką rolę odgrywają benefity i dlaczego elastyczność jest dziś kluczowaTo odcinek pełen praktycznych wskazówek, inspiracji i przykładów z życia wziętych. Jeśli chcesz, by Twoja firma była miejscem, do którego ludzie chcą przychodzić – koniecznie posłuchaj! #employerbranding #kulturaorganizacyjna #HR #rozwójosobisty #podcast ===================================⏱️ Spis treści:00:00 – Wprowadzenie do employer brandingu02:16 – Employer branding vs. marketing produktu06:31 – Kultura organizacyjna: formalna czy nieformalna?11:46 – Kto odpowiada za EB?18:21 – Największe wyzwania i błędy24:01 – Jak mierzyć skuteczność EB?28:31 – Komunikacja i różnorodność33:11 – Benefity, które mają znaczenie38:01 – EB w czasach kryzysu43:21 – Podsumowanie i praktyczne rady===================================Postaw kawę

This week on Tapod we revisit our trip to Singapore and the HR Tech Asia Series—four quick interviews with key professionals from the Asian TA scene. Today is our final episode in the series with Brian Ong — Director of Talent Acquisition @KPMG Singapore. Innovation for KPMG is focusing on young talent to develop the future. This includes embracing AI to help in the recruitment and retention processes, and that's where the story gets very interesting… Thanks so much to Paradox for partnering with us this series. 

Today on the Scoop Bonnie subs in for the jet-setting Lauren and the team from Tapod brings you all of the weekly TA & Recruitment News, including… a spirited back and forth on the pros & cons of Gen Z, jobs with the fastest-growing salaries, bringing sexy back to aged-care recruitment, the cost to employer brand of ghosting candidates, and much more Thanks to Indeed for your ongoing support. 

Employer branding reflects your organization's public perception—and you can measure its effectiveness.     In a world where any job candidate can see your reputation at a glance online, employer branding is essential. How is employer branding different from other branding, and how can companies measure the ROI?     Join Steve Odland and guest Erka Amursi, principal researcher in the Human Capital Center at The Conference Board, to find out the history of employer branding, the challenges in measuring ROI, and why change management can help employer branding efforts succeed.    (00:38) The Evolving Role of the CHRO (01:43) Strategic Partnership and Talent Management (03:14) CHROs in the Boardroom (07:03) Global Perspectives on Corporate Governance (08:49) Research Methodology and Insights (10:17) CHROs' Collaboration with C-Suite Members (13:04) Future Skills for CHROs (18:17) Board and CEO Support for CHROs    For more from The Conference Board:  The ROI of Employer Branding: The Case for Measurement   The ROI of Employer Branding: Approaches for Demonstrating Impact  What is the ROI of Your Employer Branding Efforts? 

 This week on Tapod we sit down with the brilliant Claire Planinsek, Head of Recruitment & Events – Australian Defence Force Careers @Adecco Group. Claire has led some of the largest Talent functions in the region, but to head up recruitment for Australia's Defence Force dwarf's them all! We explore all facets of this mammoth program, starting with a team of 1,000 (which includes over 500 Military Personnel that's right 1,000 working within the Defence Force Recruitment umbrella – 300 of which make up Claire's team. From organising over 3,000 annual recruitment events to recruiting 1,000s annually and processing over 70k applications. From set intake dates to a process involving numerous stages we get to understand just what it means to run the largest recruitment  program in the country (possibly the southern hemisphere). Thanks to Check Work Rights for your support this month. 

Today on Tapod, we catch up with Will and Aaron from Check Work Rights – our partner for the month of June. Check Work Rights is a proudly Australian background checking tool that's been in existence for just over 10 years and is the brainchild of a migration agent and tech expert. Automating the vast array of background checks is no mean feat, but compliance has become one of the most important aspects of the recruitment process. Want to make it easier and leave the boring stuff to someone else? You'd better take a listen! 

This week on Tapod we revisit our trip to Singapore and the HR Tech Asia Series—four quick interviews with key professionals from the Asian TA scene. Today we are featuring Adeline Foo—Global Head of TA & EB @DKSH a Swiss global firm that has been in existence for over 160 years, hiring almost 30k employees annually in 36 markets. With 70% of roles being junior and with a high volume of applications for these roles, coupled with language barriers, it was imperative to automate what could be automated. Thanks so much to Paradox for partnering with us this series. 

Today on the Scoop the team from Tapod brings you all of the weekly TA & Recruitment News including… Noms close for the ITAs, European Union AI Act stalls, update on UK labour market, candidates want speed, communication and transparency, talent shortages in NZ, Gen Z get a reprieve and much more. Thanks to Indeed for your ongoing support. 

Nina Zimmermann, CEO von kununu, spricht über die Entwicklung der größten Arbeitgeber-Bewertungsplattform im deutschsprachigen Raum – und wie sie die Arbeitswelt transparenter und fairer machen will. In dieser Episode erfährst du: Wie kununu mit über 13 Millionen Datenpunkten Trends wie Gehalt, Flexibilität und Diversity sichtbar macht. Wie das Geschäftsmodell zwischen kostenlosen Bewertungen und Employer-Branding-Produkten funktioniert. Welche Rolle Fake-Bewertungen spielen – und warum das größere Problem oft geschönte Arbeitgeberdarstellungen sind. Warum kununu mehr als nur eine Bewertungsplattform sein will – und wie Talente künftig auf der Plattform Jobs finden sollen. Welche Herausforderungen beim Ausbau der Marke bestehen – und warum Employer Branding für Unternehmen immer wichtiger wird. Christoph auf LinkedIn: [https://www.linkedin.com/in/christophburseg](https://www.linkedin.com/in/christophburseg) Kontaktiere uns über Instagram: [https://www.instagram.com/vodafonebusinessde/](https://www.instagram.com/vodafonebusinessde/)

This week on Tapod, Bonnie Crook steps in as guest co-host and we catch up with Lauren Humphrey, Co-Founder and CEO at The Mintable All of us think we're great Managers right? But the fact is most people leave their role due to their Manager, so how do we actually give feedback that doesn't suck? With 5 generations in the workplace, it's different strokes for different folks, but at the end of the day, being a good person is a great start! Thanks to Check Work Rights for your support this month. 

This week on Tapod we revisit our trip to Singapore and the HR Tech Asia Series—four quick interviews with key professionals from the Asian TA scene. Today we are featuring Jay Chan—Executive Director, Head of Talent Acquisition, Group Human Resources @UOB, one of Southeast Asia's leading banks. With over 30k employees, 5-6k hires a year and a presence in 19 countries, UOB is a huge enterprise. It's a great discussion where we focus in on volume hiring and managing 1000s of applications. How do you recruit faster, better and more efficiently? Answers incoming! Thanks so much to Paradox for partnering with us this series. 

Today on the Scoop, the team from Tapod brings you all of the weekly TA & Recruitment News, including… fake AI (you really need to hear this), TA is not as important to ‘C' Suite as it was 12 months ago (unless you're in Asia), PWC reckons AI is NOT taking jobs, great TA initiatives coming out of India, Gen Z are at it again, and much more! Thanks to Indeed for your ongoing support. And don't forget… the ITAs nominations have been extended for a week until the 15th June – don't miss out! 

This week on Tapod we catch up with Mark Condon, Global Workforce Strategy Expert and Future of Work Advisor @QuantumWorkAdvisory. There is a lot going on right now in the world of talent, and there is a definite shift in strategy from skills-based hiring to AI to design thinking to tasks and talent providing a ROI for the business. Looking to build an internal business case? You've come to the right place.Thanks so much to Check Work Rights for partnering with us for June. 

Join me as I take you behind the scenes of EB Con, one of Europe's largest employer branding conferences. I share insights from my talk on employer content creation and feature conversations with other speakers on topics such as AI, employee advocacy, and strategy activation. Learn how companies are evolving their employer branding approaches to attract and retain talent, the importance of employee advocacy, and even some grounded advice on integrating AI into your workflow. There are also discussions on wellbeing, corporate strategy, and the balance between high production and zero-budget content. It's a packed day filled with knowledge sharing, practical tips, and a glimpse into the future of employer branding. Stick around till the end for my reflections and a look forward to enjoying some local cuisine!

In dieser Folge spreche ich mit Burkhard Hanke über die Verbindung von Nachhaltigkeit und HR. Burkhard teilt seine Erfahrungen als Head of Recruiting, Employer Branding und Sustainability und erläutert, wie Unternehmen Nachhaltigkeit in ihre Strategien integrieren können. Er betont die Bedeutung von Employer Branding und Recruiting in der heutigen Zeit und wie HR eine Schlüsselrolle in der Umsetzung von Nachhaltigkeitszielen spielt. Hier eine kleine Übersicht der Themen: 00:00 Einführung in Nachhaltigkeit und HR 02:55 Burkhard Hanke: Werdegang und Erfahrungen 05:50 Die Herausforderungen im Recruiting und Employer Branding 09:00 Nachhaltigkeit als Unternehmensstrategie 11:50 Die Rolle von HR in der Nachhaltigkeit 14:55 Nachhaltigkeit und Kundenanforderungen 17:54 Die Verbindung von Employer Branding und Nachhaltigkeit 21:10 Zukunftsperspektiven und Herausforderungen in HR und Nachhaltigkeit 34:49 Nachhaltigkeit im Personalmanagement 40:36 Leistungsbeurteilung und Fairness 42:43 Kennzahlen für Nachhaltigkeit im HR 49:07 Nachhaltigkeitsberichte und interne Entwicklung 52:46 Empfehlungen für den Einstieg in HR-Nachhaltigkeit 01:03:14 Empathische Führung und Buchankündigung Burkhard spricht aus jahrelanger Praxis und ohne Umschweife. Ein echter Gewinn für alle Personaler:innen, die sich näher mit dem Thema Nachhaltigkeit beschäftigen möchten oder müssen. Und hier kannst Du jetzt schon sein Buch "Knallhart empathisch" vorbestellen. https://www.thalia.de/shop/home/artikeldetails/A1074855237 Viel Spaß beim Hören (und später beim Lesen)!

Being the The EB Space's first Employer Branding Unconference was great!EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure.As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees.We talk about a load of things:✅ Purpose✅ Resilience✅ Giving employees a voice through AI✅ The underrated role of onboarding in employer branding✅ To EVP or Not to EVPSubscribe to my newsletter for more content direct to your inbox:https://www.employercontent.marketing/

This week on Tapod we revisit our trip to Singapore and the HR Tech Asia Series—four quick interviews with key professionals from the Asian TA scene. Today we are featuring Amanda Zhou—Regional Talent & Organisation Development Manager @Shiseido. Amanda's team covers recruitment, onboarding, career development, and more and this is a fascinating insight into recruitment at a global cosmetics enterprise. Thanks so much to Paradox for partnering with us this series 

Ready to take your executive search firm to the next level? In this can't-miss Industry Spotlight episode, host Kortney Harmon sits down with powerhouse Brent Orsuga—founder of Pinnacle Growth Advisors—to unpack the bold strategies and mindsets driving exceptional results in executive search.Key takeaways for executive search leaders:- From Recruiter to Trusted Advisor: Brent breaks down the difference between being an "influencer" and a true person of influence, sharing how to create real marketplace value and foster deeper client trust.- High-Performing Team Dynamics: Learn Brent's approach to metrics, accountability, and building teams that consistently deliver quality over quantity—moving beyond outdated call times to results-driven presentations.- Bullseye Hiring in 2025: Discover how elite firms are helping clients "upgrade" their talent rosters, and why being a specialist (not a generalist) is critical in today's market.- The Power of Pipeline Control: Brent reveals why having more top-caliber candidates than you think you need—and detaching from individual outcomes—leads to long-term, sustainable success.Is your brand positioning you as a partner or just another vendor? Are you relying on AI as a shortcut—or mastering the human elements tech can never replace?Listen now to get actionable insights and rethink what it takes to win big in executive search!_________________Follow Brent on LinkedIn: LinkedIn | Brent OrsugaWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Discover how modern marketing tactics are changing the game in recruitment. If you're looking to attract top talent, you won't want to miss this video! Learn how modern marketing tactics are changing the game for recruitment. From social media to content marketing, find out how companies are attracting top talent in this digital age.David Revell, a trailblazer in modern recruitment marketing. With over a decade of experience in the recruitment industry, David transitioned from the traditional "churn and burn" corporate style to innovating his own way forward .After stepping away from the high-pressure environment of a large agency, he ventured into e-commerce, where he honed essential skills in video marketing, branding, and content creation. However, his journey took a pivotal turn during the pandemic, which saw him embrace recruitment anew with a fresh perspective.David now leverages sophisticated marketing techniques to transform job roles into irresistible offers, breaking away from outdated recruitment practices. His approach has drastically improved conversion rates, bolstering both the quality and quantity of job applicants. Join us as we delve deeper into how David believes companies should treat hiring as strategically as customer acquisition, unlocking one of the highest ROI opportunities available today.Discover how better job ads not only attract better candidates but ultimately lead to transformative business results. Stay tuned as David shares his insights and success stories, illuminating gaps in traditional hiring practices and shedding light on the power of words in the recruitment game.CONTACT DETAILSWebsite: https://chartarecruitment.com/ Emaill: david@chartarecruitment.com Linkedin: https://www.linkedin.com/in/david-revell-8b0929b6/Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

I have had the pleasure of conversing with many people on Unstoppable Mindset who clearly are unstoppable by any standard. However, few measure up to the standard set by our guest this time, Katrin J. Yuan. Katrin grew up in Switzerland where, at an early age, she developed a deep curiosity for technology and, in fact, life in general. Katrin has a Masters degree in Business Administration and studies in IT and finance.   As you will see by reading her biography, Katrin speaks six languages. She also has accomplished many feats in the business world including being the founder and CEO of the Swiss Future Institute.   Our conversation ranges far and wide with many insights from Katrin about how we all should live life and learn to be better than we are. For example, I asked her questions such as “what is the worst piece of advice you ever have received?”. Answer, “stay as you are, don't grow”. There are several more such questions we discuss. I think you will find our conversation satisfying and well worth your time.   As a final note, this episode is being released around the same time Katrin's latest book is being published. I am anxious to hear what you think about our conversation and Katrin's new book.       About the Guest:   Katrin J. Yuan Boardmember | CEO Swiss Future Institute | Chair AI Future Council Katrin J. Yuan is an award-winning executive with a background in technology and transformation. With a Master of Business Administration and studies in IT and finance, Katrin is fluent in six languages. She is a six-time Board Member, Chair of the AI Future Council, lectures at three universities, and serves as a Jury Member for ETH and Digital Shapers. With a background of leading eight divisions in the top management, Katrin is an influential executive, investor, speaker and a "Young Global Leader" at the St. Gallen Symposium. Her expertise extends to AI, future megatrends, enforcing AI and a diverse data-driven approach.  Ways to connect Katrin:   Swiss Future Institute https://www.linkedin.com/company/swiss-future-institute LinkedIn https://www.linkedin.com/in/katrin-j-yuan/ Instagram https://www.instagram.com/katrinjyuan/ Youtube https://www.youtube.com/@katrinjyuan   Speaker Topics: AI Future Tech Trends | Boards | NextGen Languages: EN | DE | FR | Mandarin | Shanghainese | Turkish | Latinum Menu card overview https://www.futureinstitute.ch   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 00:15 Hi. I'm Michael Hinkson, Chief vision Officer for accessibe and the author of the number one New York Times best selling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast. As we explore our own blinding fears of inclusion, unacceptance and our resistance to change, we will discover the idea that no matter the situation or the people we encounter, our own fears and prejudices often are our strongest barriers to moving forward. The Unstoppable mindset podcast is sponsored by accessibe. THAT'S A, C, C, E, S, S, I, capital, B, E, visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities and to help make the internet fully inclusive by the year 2025 glad you dropped by. We're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone. Welcome to another edition of unstoppable mindset. Our podcast has been doing really well. We've been having a lot of fun with it ever since August of 2021 and I really thank you all for listening and for being part of our family. And as I always tell people, if you know of anyone who you think ought to be a guest, let us know, and we'll get to that later on. Today, our guest is from Switzerland, Katrin J Yuan. And Katrin is a person who, among other things, is the CEO of the Swiss future Institute, and I'm going to leave it to her to tell us about that when we get to it. She is a executive. She's an executive with a with a pretty deep background, and again, I don't want to give anything away. I want her to be able to talk about all that, so we'll get to it. But Katrin, I want to thank you for being here and for finding us and for coming on unstoppable mindset.   Katrin J Yuan ** 02:20 Warm Welcome Michael and Dear audience, thank you so much for having me on unstoppable mindset. I'm excited to be here with you a bit about myself.   Michael Hingson ** 02:32 Yes, please, you and growing up and all all the scandalous things you that you don't want anyone to know. No, go ahead. We we're here to hear what you have to say.   Katrin J Yuan ** 02:43 My cultural background is, I'm looking Asian, grown up in Europe and Germany, and then later for my studies in Switzerland, in the French part of Switzerland. And now I'm being in here in Zurich. My background is Mba, it finance. I started with a corporate then in tech consulting. I was heading eight departments in my lab. Last corporate position there of head it head data. Now to keep it simple and short, I consider myself as an edutainer, community builder and a connector, connecting the dots between data, tech and people. I do it on a strategic level as a six time board member, and I do it on an operational level for the Swiss future Institute for four universities, being a lecturer and sharing knowledge fun and connecting with people in various ways.   Michael Hingson ** 03:44 Well, what? What got you started down the road of being very deeply involved with tech? I mean, I assume that that wasn't a decision that just happened overnight, that growing up, something must have led you to decide that you wanted to go that way.   Katrin J Yuan ** 03:58 It's a mixture curiosity, excitement, I want to know, and that started with me as a kid, how things work, what's the functionality? And I like to test do things differently and do it myself before reading how it should be done. What's the way it should be done.   Michael Hingson ** 04:21 So, yeah, yeah, I find reading is is a very helpful thing. Reading instruction manuals and all that is very helpful. But at the same time, there isn't necessarily all the information that a curious mind wants, so I appreciate what you're saying.   Katrin J Yuan ** 04:36 Yeah, totally. There are so many more things. Once you start, it's like one layer after the other. I like to take the layers, lip by layer, to go to a core, and I'm I don't avoid asking questions, because I really like to understand how things work.   Michael Hingson ** 04:55 Yeah, yeah. It's a lot more fun. And. And hopefully you get answers. I think a lot of times, people who are very technically involved in one thing or another, when you ask them questions, all too often, they assume, well, this person doesn't have the technical expertise that I do, so I don't want to give a very complicated answer, and that's all lovely, except that it doesn't answer the question that people like you, and frankly I have, which is, how do things work? Why do they work? Much less? Where do we take them from here? Right?   Katrin J Yuan ** 05:31 Absolutely, and breaking down complexity rather simplifying things, and tell us in an easy way you would maybe tell kids, your neighbors and non tech persons, and at the end of the day, it's the question, What's in for you? What is this for? And what's the value and how you can apply it in your everyday life? Yeah,   Michael Hingson ** 05:57 I grew up, of course, being blind, and encountered a lot of people who were and are curious about blind people. The problem is I usually have an assumption also, that if you're blind, you can't do the same things that sighted people can do, and that's usually the biggest barrier that I find we have to break through, that I have to break through, because, in reality, blindness isn't the issue, it's people's perceptions. And so that's why I mentioned the whole idea that people often underrate people who ask a lot of questions, and the result is that that it takes a while to get them comfortable enough to understand we really do want to know when we really do want you to give us good technical information that we can process and move forward with   Katrin J Yuan ** 06:47 exactly normally, in a room full of board members, managers, you call it, you name it, CEOs, investors, usually someone or even the majority, is very thankful that finally somebody asks also, dare to ask the simple questions to find a solution. And it's not only the what, but I find it interesting also the how you solve it, and to see and do things in a different way, from a different, diverse perspective. This is very valuable for those seeing and for those seeing in a different way or not seeing and solving it in your own very unique way, and   Michael Hingson ** 07:33 and that's part of the real issue, of course, is that looking at things from different points of view is always so valuable, isn't it? Absolutely,   Katrin J Yuan ** 07:42 this is why I also go for diversity in tech leadership boards. Yeah, because for me, I like to say it's no charity case, but business case,   Michael Hingson ** 07:57 yeah. Well, so you, you've, in a sense, always been interested in tech, and that I can appreciate, and that makes a lot of sense, because that's where a lot of growth and a lot of things are happening. What? So you went to school, you went to college, you got a master's degree, right?   Katrin J Yuan ** 08:17 Yes, correct.   Michael Hingson ** 08:20 And so what was then your first job that you ended up having in the tech world? I   Katrin J Yuan ** 08:27 was in the IT ICT for Vodafone in a country this last station was with Northern Cyprus. For me, very exciting. Yeah, to jump in different roles, also in different areas, seeing the world sponsored by a large company here in Europe. And that was very exciting for me to jump into white, into it and learn quickly. I wanted to have this knowledge accelerated and very pragmatic to see many countries, cultures, and also diverse people in many, many means, from language to culture to age to many, many different backgrounds.   Michael Hingson ** 09:09 So from a technology standpoint, how is Vodafone doing today? I know you've moved on from that, but you know, how is it? How is it doing today? Or is it I haven't I've heard of Vodafone, but I haven't kept up with it. That   Katrin J Yuan ** 09:22 was my very first chapter. So yes, indeed, I moved on, staying in the tech sector, but now I am completely here in Switzerland for another chapter,   Michael Hingson ** 09:35 and Vodafone is still a very sizable and ongoing company. It   Katrin J Yuan ** 09:39 is not in Switzerland, but yes, still in Europe, with headquarter, UK, in Germany and so on. Definitely. Yeah,   Michael Hingson ** 09:47 I'm, I'm familiar with it. And I was thinking Germany, although I hadn't thought about the UK, but that makes, makes some sense. So you, you obviously worked to. Learn a lot and absorb a lot of information. And I like the things that that you're talking about. I think people who are really curious, and who work at being curious aren't just curious about one thing and you talked about, you're curious about the technology and all the things that you could learn, but you are also very interested in the cultures, and I think that that is and the whole environment, and I think that is so important to be able to do what, what kinds of things, if you if you will, did you find interesting about the different cultures, or what kind of commonalities Did you find across different cultures? Because you, you had the experience to to be able to be involved with several so that must have been a pretty fascinating journey.   Katrin J Yuan ** 10:45 Yeah, CEO of a Swiss future Institute, and as university lecturer of four universities in Germany, as well as in Switzerland, mostly about AI data analytics. And also as board member, I have several demanding roles started already in young years. So one of the questions I hear often is, how did you make it, and how is the combination? And here my answer is, start early discipline focus. I'm highly self motivated curiosity, as mentioned earlier in the combination, and I did not expect success to come early. I expected to endure pain, hard work and to go forward and a mixture of discipline, hard work, step by step, and also to overcome challenges.   Michael Hingson ** 11:42 Did you find it to be a challenge with any of the cultures that you worked within, to to be able to be curious and to be able to move forward? Or were you pretty much welcomed across the board?   Katrin J Yuan ** 11:57 It's a mixture. It started with the obvious, the language. So when I was, for instance, on Northern Cyprus, that's the Turkish speaking part, not the Greek part, which is in the EU I accepted the opportunity given by the company at that time to learn Turkish. That was amazing for me. Yeah, as I felt like, if I'm the guest, the least I can do is adapt and giving, showing my respect and openness towards a new culture. And for me, culture starts with a language. With language you reach not only the people, but you really understand as there are so many, and those of you who speak more than one language, you might have find it especially comparing different expressions emotions. Typical expressions in different languages is not only translating, it's really understanding those people. Yeah, and that for me, definitely super exciting. It was a challenge, but a very welcome one, embracing that challenge, and for me, it was like, Hey, let's do an experiment. Being an adult, learning a complete new language, not like English, German, French, and both usually relatively close to each other, so related ones, but a completely new such as Turkish. So nobody spoke Turkish in my friend's neighborhood, closer family as we are, we are not. But I thought that, hey, let's simply start. And I started by learning eight, eight hours per week, so really intense, including the Saturday. So it was only doable that way, to give it a serious try to bridge and be open towards different cultures.   Michael Hingson ** 13:53 Well, the other part about it is, in a sense, it sounds like you adopted the premise or the idea that you didn't really have a choice because you lived there, or at least, that's a great way to motivate and so you you spent the time to learn the language. Did you become pretty fluent in Turkish? Then I   Katrin J Yuan ** 14:13 was there like five months, the first three months, it was rather a doing pain and hard work without having any success. So I didn't, didn't get it. I didn't understand anything, though I had every week the eight hours of Turkish, and it took three months, and that's super interesting for me to perceive like I love experiments, and I love experimenting, also with myself included, that is, it's not, it seems to be not linear, but rather jumping. So you have all the investments in the first where you don't see any immediate effect. Well, after the first three months, there was a jump. Um, and I remember clearly the first moment where I got it, where I understood something, and later on learning intensely, even understood some sort of jokes and etc. And there the meetings were all in Turkish. So it really helped to adapt to that one and get what they say,   Michael Hingson ** 15:20 so until you got to the point where you could sort of understand the language, how did, how did you function? Did you have somebody who interpreted or how did that work?   Katrin J Yuan ** 15:30 Well, they speak English as well, and of course, they adapted to me, such as to the other experts being there as well.   Michael Hingson ** 15:39 Yeah. Did? Did you find, though, that once you started having some effective communication in the language that that they liked that and that that made you more accepted? They   Katrin J Yuan ** 15:52 were surprised, because at that time, I was the only one from from the experts manager sent there and really accepted the whole education package for like, okay, it's free, it's education. Let's definitely accept it and give it a serious try, having the eight hours per week. So several were quite surprised that I did it and that I'm interested in learning a new language as a as an adult, where you could have said, No, that's, that's enough. Let's, let's all stay in our usual, the simple, the simplest way, which is, let's keep it and do it all in English, what we already can speak.   Michael Hingson ** 16:38 But they had to feel more at home when you started speaking their language a little bit. I remember in college, I took a year of Japanese. It just seemed fascinating, and I like to listen to short wave. I'm a ham radio operator, so I oftentimes would tune across stations, and I would find radio Japan and listen to broadcasts, and then I took a year, and I've been to Japan twice as a speaker, talking about the World Trade Center and so on. And although I didn't become in any way fluent with the language, I was able to pick up enough words, especially after having been there for a few days, that I could at least know was what's going on. So I appreciate exactly what you're saying. It makes it a whole lot more fun when people do relate to you. Which is, which is so cool. So, you know, I think that's that's a good thing. Where did you go after Cyprus?   Katrin J Yuan ** 17:34 I went back to Switzerland. Ah, familiar language, yeah, from the French and to the German speaking part in Switzerland, also with French, it's more or less the same. I learned a large part, also per University, and frankly, per TV. Watching television, if you first started, didn't get any of those jokes, yeah, I felt quite stupid. And then one day, you really break the wall, and then it's going all the way up, and you simply get it. You live it. You are widened, and you understand the culture and those people, and they will feel that you are bracing it, that you are not only polite or only there for a temporary of time, and then you're you're gone. Yeah,   Michael Hingson ** 18:22 you you demonstrate that you are really interested in them and curious about them, as I said, and that tends to definitely make you more relatable and make you more appreciated by the places where you are. So I'd like to go ahead and continue in, you know, obviously learning about you and so on. And I know we talked a little bit about other places where you've been and so on, but you've got, you've got a lot that you have done. So you work a lot with CEOs. You work a lot with investors and board members, and a lot of these people have a lot of different kinds of personalities. So what is your perception of people? What was your perception of working with all those people? And how do you deal with all of that going forward? Because everybody's got their own thoughts,   Katrin J Yuan ** 19:21 indeed, and in that context, what is normal? How do you perceive and how are you perceived by others? That was a question which raised my curiosity. Yeah, by time, it was not clear from the beginning, and for me, I found my answer in what is normal. It's super relative for only what you perceive and know. Got to know taught by your parents as a kid. And for me, looking looking Asian, yeah, looking different, yeah, as. A woman young, you're looking different. And that combination in Switzerland, it's yeah, it weighs some questions, and got me reflecting upon that question, yes, and this all how you deal and see and apply that difference and make that difference to be a value for yourself and for others. You bring   Michael Hingson ** 20:25 up an interesting point, though. You talk about what is normal, and so what is normal? How do you deal with that?   Katrin J Yuan ** 20:33 Normal is what you think is normal. There's no real normal, the so called norms. Does it fit to you, or you will make them fit to you, and you are unique in that setup you know, like what is normal considering beauty standards, it is what you use to know, based on culture, based on your direct environment, by based by your family, what you see is what you get, yeah. And based on some scientific stuff, like relatively high symmetric in in your face, but not too much asymmetric, yeah, just the right mixture, yeah. And so I learned to define, instead of being defined all the time, to define myself what is normal to me, to me, and to be very aware that the normal is quite relative my perception. Did   Michael Hingson ** 21:33 you find that there were times that you had to sort of change your view of what was normal because of circumstances, does that make sense?   Katrin J Yuan ** 21:43 Yeah, totally, and I respect it so much. Also, with your fantastic story yourself, Michael, where I can only say, Chapo, how, how you make your way all the way up. And it's, it's more than respectful. I have you have my admiration for that one for me, it was definitely food traveling, seeing myself, not so much as a small kid, I perceived like, Hey, we are all normal. Yeah, there was no difference as a small kid. But latest for me, when you got a bit older as a kid, between, in between kid and becoming adult, also from the environment, raising questions of how you appear, whether you appear differently from kids and so on. Yeah, the question was brought to me, so I had to deal with it in the one or other way. And I learned it's, it is interesting if you are finding yourself. It's not a point that you know in black, white, okay, that's me, but it's rather walking the whole path with all the stones, Hicks and up and downs, becoming you in all its essence and normal it was defines you, and I like to challenge myself wherever, and all these bias everyone has naturally, it makes us humans. That's the way that I, at least challenge myself to open that quick few seconds box again, after the very first impression, which is built unconsciously, and and, and some, some good moments and valuable relationships appeared not from the first moment, but because I challenge it, and even if we didn't like, for example, each other from the first moment, but then we gave it another opportunity, and even friendships were built with a second and third glance. And this is why I invite you to think about your own normal and to find and define yourself, not letting it be a standard defined by others.   Michael Hingson ** 24:07 I have ever since September 11, I always hear people saying and I read and I reacted to it internally. We got to get back to normal. People hate getting out of their comfort zone oftentimes, and that's, in a sense, so very frustrating. But I kept hearing people say, after September 11, we got to get back to normal. And I finally realized that the reason that I didn't like that statement was, normal will never be the same again. We can't get back to normal because normal is going to be different, and if we try to get back to where we were, then the same thing is going to happen again. So we do need to analyze, investigate, explore and recognize when it's need to move on and find, if you will, for the moment, at least a new normal.   Katrin J Yuan ** 24:58 Absolutely, I'm. With you. What's normal for you? Michael,   Michael Hingson ** 25:04 yeah, what's normal for me isn't normal for you. I think what's normal for me today isn't what it used to be. So for me today, normal is I do get to travel and speak, but when I'm home, I have a dog and a cat. Normal change for me a couple of years ago when my wife passed away. So it was a matter of shifting and recognizing that I needed to shift, that the mindset couldn't be the same as it was pre November 12 of 2022 and so it is important to be able to adapt and move on. So I guess for me, normal, in one sense, is be open to change.   Katrin J Yuan ** 25:50 That's beautifully said. Be open to change.   Michael Hingson ** 25:55 Yeah, I think it's really important that we shouldn't get so locked in to something that we miss potential opportunities, that that change, or that adapting to different environments will bring us   Katrin J Yuan ** 26:10 totally and you yourself, give yourself all the opportunities you have to evolve over time you will not be Exactly and that's good the way it is the same person, yeah? Because environment change, all the factors change, and we humans are highly adaptive, yeah, this is underestimated by ourselves many times. Yeah, but we are, and we make the best out of the situation, and especially with regard to hard moments where really, really, really hard, and nobody likes them, while being in that moment, but looking back and being overcoming it afterwards looking back, I like to say, when do you really grow? It's in the hard times when you grow this is where you endure pain, but you'll be become better, bigger, more resilient afterwards, right?   Michael Hingson ** 27:13 Very, very much. So Well, in your case, growing up, working, being in all the different environments that that you have. Have you ever had an unexpected moment, a hard moment that you had to deal with? And what was that? And how did you? How did you deal with it?   Katrin J Yuan ** 27:29 Sure, just sharing one earlier moment. I had an accident. I was on my way to dancing course and all chilly fun made myself pretty on the day, thinking only on superficial, beautiful moments, partying and so on. And then it crashed on the road, and in a matter of seconds, life can be over. So I woke up in the hospital and the intensive care, that unit, where you only find the hard cases, was, yeah, were really not beautiful to look at. Yeah, I find myself. And I was like, that was definitely a very hard lessons I learned in early years. So I had to relearn everything, and had to look two weeks long at a white wall with an ugly picture on it, and I had plenty plenty of time to think about myself and the world and what, what the heck I should do with the remaining time, and also my perception of normal, of wishes, of expectations, of different perspectives, and my my expectation on life. Yeah. Well,   Michael Hingson ** 28:56 what was an ugly picture? Did you ever come to appreciate the picture?   Katrin J Yuan ** 28:59 It was still ugly after two weeks, just checking.   Michael Hingson ** 29:05 So though you, you chose not to let that become part of your normal, which is fine. I hear you well, you, but you, you adapted. And you, you move forward from that, and obviously you you learned more about yourself, which is really so cool that you chose to use that as a learning experience. And all too often, people tend not to do that. Again, we don't do a lot of self analysis, and tend to try to move on from those things. But, but you did which is, which is admirable by any standard. Well, one of the things that I'm curious about is that you have a fairly good social media followings, and I'm sure there are a lot of people who would ask this, what would you advise for people. Who want to build their brand. What did you learn along the way, and what would you advise people to do if they want to build their own brand and and grow? I've   Katrin J Yuan ** 30:07 over 60,000 views, which is not bad for a non celebrity and a simple officer, worker, academic worker, here in Switzerland, and I like to invite people to think, imagine you were a product. What are you standing for? And don't try to cover your weaknesses. It's a unique you as a combination of all of your science, I like to speak about the 360 degree you and starting, and I know statistically that a bit more women are a bit concerned about, hey, how much should I really give and and get over visibility, and is it still in a professional way, and I don't want to waste My time and so on. Somebody told me, and I find this idea very simple and good people talk about you either way. Also, if you leave a room, either you let it the way, in a passive way, so accepting it, or you decide one day, and this is what I did, actively influence it. So I like to, rather if I may have a choice, actively influence and have some take on my life, my decisions, my normal the doings, the happenings and the starts with a perception in our world. Allow me it is very simple. What you see is what you get. Yeah, so the visibility, if you can use it, especially here, now with all the social media channels, from LinkedIn to Insta to YouTube, what you have in place, use it systematically for your business, not as a I don't want to waste my time, and you don't need to open up to everything your private life. If you want to keep that, that's all good. You can just open up enough to build up your brand for business. Yeah, and for me, it's really, really going, definitely, we monetize and open up for business, and so that our clients in Switzerland, Liechtenstein and Germany and Austria, and the dark region we call it, find us in, yeah, and thankful for that   Michael Hingson ** 32:37 interesting and I like something that that you say, which is, you don't need to open up your private lives, we get too nosy, and we get too many people who put too many pieces of information about their private lives, and unfortunately, that's just not a productive thing to do, Although so many people do it in this country now. We're, we're seeing a number of athletes whose homes are being broken into. And you can trace the reason that it's even possible back to a lot of social media. They're, they're saying they're not going to be there, or in some cases, they can't necessarily avoid it. Doesn't need to be social media when you've got sports figures who are playing in games and all that, but we focus too much on private lives rather than real substance. And unfortunately, too many people, also, who are celebrities, want to talk about their private lives. And I, you know, I don't tend to think that is overly productive, but everybody has their own choices to make, right? So   Katrin J Yuan ** 33:45 everybody has their own choices to make. Yeah, I recommend, if you like, stay with them consistently so you feel comfortable. How much you open the door is starting ultimately with you. I like to say in that context, you are ultimately responsible for all the things you do, but also with all the things you don't do. Yeah, and that's totally fine, as long as it's it's very much and that it's something you will feel that's, that's about you, yeah, and social media and visibility, and the business side, the professional side of using your whether Employer Branding, your personal branding, all the stuff, this is controlled by you, how much you give. Of course, you can sense how much, depending on how much you give, how much will come back. And if you don't feel like posting all the time, also with 40 degree fever out of a bat. Don't do it. It might be not sensible in your case, and not giving you back the outcome, the impact, the real consequence and effects it has. Yes, totally.   Michael Hingson ** 34:55 Well, social media hasn't been with us all that long, and I think we're still. So really learning how to best be involved with social media. And of course, that's an individual choice that everyone has to make. But what Facebook is only 20 years old, for example. And so we're going to be learning about this, and we're going to be learning about the impact of social media for a long time to come, I suspect,   Katrin J Yuan ** 35:20 absolutely and nowadays, fusion. Everything merged on the next level with AI, the perception what you get is what you see really fake news is only the beginning in text, in visual speaking of pictures and in videos, which is nothing else than a row of visual pictures in moving so our generation and the next and the next, from alpha to Gen Z, X, Y over and bridging generations, we will have to learn how to deal with it responsibly, both being potentially one of the actors in So, being a creator, creating your own content, and on the other side, accepting seeing, resonating, interacting with other content. What is real, what is fake? How do you deal with it, critically and responsibly for business, for society, yeah? Because whenever you do something, somebody else will see it. And that's that sense every one of us is a role model. So your behavior is not ultimately only what you say, but also what you do. Yeah, measure me and what I do, not what I say, and yeah, and others will see you and observe and that will have an effect, if you want or not. And therefore I am for a responsible way, behaving, reflecting and carry that on, spreading that information. Yeah. It all starts with you, I   Michael Hingson ** 37:01 believe is all too important to recognize it's due and judged by what I do, not by what I say. I think that is so important and one of the biggest lessons that we can learn from social media or anything. And it's nothing new. It's just that now it is such more a visible kind of lesson that we need to learn, because it's all about actions, and they do speak a lot louder than words, whether we like to think so or not. Yeah,   Katrin J Yuan ** 37:30 totally. And you said it, Michael, it's nothing new. Yeah, it's not reinvented, but, yeah, it's all transparent, too much information flooded by all channels, all these voices and people, experts are not commenting, resonating, multiplied, copied, bringing to other dimensions, and it's so easy, yeah, the real ones and the other ones. Yeah, so it's upon you to deal with it responsibly, yeah,   Michael Hingson ** 38:00 well, you have been associated with a number of boards. You've dealt with lots of board members. You're the CEO of a company and so on. So I'm curious to get your thoughts on the whole concept of, how do we work to make boards and board members more inclusive and more diverse? Or how do we open boards up to perhaps different things that they haven't experienced before?   Katrin J Yuan ** 38:31 That's a very good one, which means a lot to me personally. I like to say it's not a charity case, but a fact matters, numbers, business case so simple. That is, if you have, let's say, 10 people, high personalities in one room, a decision is very, very easily made. If you all think, look, behave the same, with the same skills, background, experiences and cultural wise, definitely, you will come to one decision quickly. But is this ultimately the best decision of a company and for your future? And have you shared all these thoughts from a different perspective, from a different angle. This implies a certain way, also with efforts with some time are not only easy peasy, but once you challenge yourself, you really grow. You really grow and come to an ultimately better decision, worthwhile, a more valuable perspective, yeah, and thinking of something you have never fought yourself, but another fraction does, and ultimately, the other voice is not only one minority speaking of an easy example of one to nine makes 10. Yeah, but scientifically, we speak here about the 33% and more, so more than three four people in a room, it would make sense to really have a strong voice here, and not only the one exceptional voice, but really a discussion among diverse peers reaching to the ultimate outcome in the best interest of a company.   Michael Hingson ** 40:26 How do we get people to adopt that kind of mindset and expand boards though to make that happen? Because all too often, people are locked into their own way. Well, we want board members and we want people who think as we do, and we don't want to really change, which is getting back to what we talked about before, with normal   Katrin J Yuan ** 40:45 I'm definitely with you, Michael, and if we had one short sentence answer on that one, I would be the first to raise the hand give me that solution. It's very hard to force externally. It's it's, ultimately, the best way is if you really come to that and you you get convinced yourself by your own experience, by seeing observing, by being open minded enough to learn from others. Yeah, that is not with age, with success, with power, with hierarchy, you name it, with title, with salary, package that you find one day, okay, I learned enough. I'm successful enough, I'm rich enough, I can afford and do what I what I wish, means, and I I'm not interested, consciously or unconsciously, and having another, maybe challenging other view which threatens or challenges myself, or which makes it a little bit more uncomfortable, but for the ultimate sake of getting to a better result. So there's a science dimension, there's a psychological cultural dimension, and definitely that's an individual one, but I learned the greatest people, men and women, like the really successful ones, they are quite on the steep learning curve, wherever they stand. And the really good ones, they want to become even better. Now this is for knowledge, learning never ends, and this is also for openness, looking the ball is wound from the 360 degree perspective. And this is ultimately also, as I said at the beginning, the business case to know from science. Okay, if I go alone, I might get the point quite quickly. Or if everybody is a little copy of you, it makes it so easy, isn't it, but if you really challenge, go through this is where you bring yourself and the others and the whole team, and again, the value of your company and listed company, your innovation, your value of the ultimate company, much, much further than it was yesterday, and this is where maybe, how much can we afford, looking at business as competition, looking at the latest technology, all these and also over culture and over borders, yeah, how much can we afford to stay the way we Are because we were that successful and maybe also privileged the last 20 years. I doubt so. So this is, again, plenty of real facts, numbers, arguments. Look at the statistics. It's a clear business case where we go and the smartest one goes first and state an example by yourself. Go through it and then you experience it yourself, the value out of difference and diverse and true means by living it and allowing it in your own circle.   Michael Hingson ** 43:54 The question that sort of comes to mind, and it's hard one to really answer, I think, but if you're on a board with a very strong leader or very strong persons, and you see that they're not necessarily willing to deal with diversity or real inclusion. How do you help them understand the value of doing that and becoming more diverse or becoming more inclusive in the way they think, by   Katrin J Yuan ** 44:21 raising questions in a polite, respectful way, you can do a lot. Everything you do is better than doing nothing, simply accepting on and in a passive way. I think everything else is definitely worth to try, fail, try, do better and try in a row. Repetition is also something which is psychologically therefore we have all these repetition jingles and advertising to some, to some extent, very useful, effective. So if you again, may hear it, not maybe only from one person, but for more than the 33% and. And you might hear it from your best buddy, you might hear it from peers, but you one day come and accept at least question it yourself, yeah, raising that question and you really want to get better, as we said at the beginning. Michael beautifully said, accept change or change. What is normal, yeah. And we are highly adaptive, again, as humans. So allow yourself to grow. There are two ways, either or if, if you should ever meet somebody who is rather not that open to it. So there are two ways and which will show by time. Yeah. But one is, your people only like to change when change becomes necessary, versus where an event happens, yeah, a very hard event, and where you will have face tremendous consequences, so you must have a change, yeah, and it's painful, and the others before, out of being convinced, touching the question before, how much can we afford to stay the way we are like forever, just because it has been like this in the Last 20 years? And I rather invite change doesn't happen overnight. Yes, that's true, but continues and little ones rather the hard cut at the end and and rather from yourself, interior and and intrinsically motivated, rather than being forced only by outside. That's way better. And smart people, yeah, are open, listening, learning, and therefore, do some effort. Make some effort yourself. Normally, it pays back 10 times.   Michael Hingson ** 46:51 You know, one of the best quotes I've ever heard that I really like, and I think it really ties in here, comes from the person who was our 35th president, who's now passed away, Jimmy Carter. He once said we must adjust to changing times while holding to unwavering principles. And my point in bringing that up is that change doesn't need to be that you have to sacrifice Basic Life Principle. I think so all too often, we don't necessarily learn some of those life principles as well as we should, but change is a good thing, and we do need to adjust to change any times, and it doesn't mean that we have to sacrifice the basics of life that we've grown up with and that we Experience   Katrin J Yuan ** 47:37 beautifully said exactly, I totally agree and to every new year, the new year resolution, stop smoking, becoming more sportive, all of sudden, all these long lists of changes and wishes, potential achievement and potential failures. Scientifically, I'm a bit nerdy. From the person, yeah, for me, no, it is positive. Is it shows that, rather than going for the big, hard cut change, use all these small steps and allow yourself to make these small steps towards change and habits, this is also shown and proven. Habits do not come overnight. They are not accepted. Whether, yeah, it's getting early bird, becoming all of a sudden Early Bird, because, yeah, you want to belong to that 5am breakfast club or something, whatever it is, yeah, make a combination over time in small steps, and reward yourself also, if you make a small step towards change. Now that's that's where magic happens. So you keep it over 234, months, and there become a good habit over time. But   Michael Hingson ** 48:49 also keep in mind why you want to make the change. That is what you don't change just to change. You change because there's a reason, and it's important to understand whatever it is the reason for wanting to change   Katrin J Yuan ** 49:04 having a goal and visualize it as much as you can. It's a strong one. And ultimately, do it for yourself, not for your partner, not because of somebody else, expecting do it for yourself. Yeah, becoming healthier working with a certain amount of discipline towards your marathon, or whatever it is in your life situation, yeah, definitely. Because if you don't have a goal, don't expect to ever learn that would be a pure accident, and that's rather impossible, yeah. But having a goal, you dramatically enhance your probability to reaching that one step by step.   Michael Hingson ** 49:45 Yep, absolutely. So you know what? Let's take a minute and play a game, just for fun. If you were a song, which one would it be?   Katrin J Yuan ** 49:55 A classic one, up to a certain moment, I will be. Surprise and a mixture, rather to the more modern, maybe new, classic one and a Big Bang to the end,   Michael Hingson ** 50:11 you have a particular one in mind. As   Katrin J Yuan ** 50:13 I love playing piano myself. I have two pianos at home, and I like to play from notes, sheets. But also come, come make my own compositions. I have one in mind, which is rather my own composition, starting from the classic, from a known one, such as Chopin, but going into a rather the individual one the end, yeah, it's a mixture.   Michael Hingson ** 50:40 Well, you've you've obviously been around a lot and so on. What's the worst advice you ever received? Stay   Katrin J Yuan ** 50:47 the way you are and come back in five years. You're not ready yet. Well, I simply didn't accept it. I think you're ready when once you feel ready, and that's not you're too young for it, or you are not ready because these things are lacking. And get the first reference, and get the first ones who trust yourself, and start trusting yourself going the first part, whether it's the first leadership role, but it's the first investment role, whether it's a first board membership role, whether it's becoming you, following your dreams, making your own company become reality all these I am convinced, at the end of the day, you are the ultimate producer of your life. So what are you waiting for? For me, it was the accident. Wake wake up. Call for me, where I fought like, Okay, two weeks staring at that ugly wall with that picture that made me somehow aware of my time. So I somehow subjectively really accelerate. I always think like, Hey, I don't have enough time. Let's make and really use the time given. And so, yeah, it's all about you define yourself, rather than letting others to define I   Michael Hingson ** 52:06 think that's really the operative part. Define yourself. You're the only one who can really do that, and you're the only one who can know how well you're doing it. So I think you're absolutely right, and   Katrin J Yuan ** 52:18 nobody knows you better. Nobody should know you better than yourself, because you spend all your time you know all these ugly, weak and really strong, really beautiful sides of yourself. You spend all the time, your whole life, if you like it or not, with you. So some people, however passive or with regard to responsibility, yeah, I would like to, but somehow I'm waiting somebody else who pushes me, who will give me before me that ball in my way, who tell me or who give me this one recommendation I was waiting a long time for. No, it should be you. You know yourself the best way start making use out of it. Yeah, and   Michael Hingson ** 52:59 you should really work to make sure you know yourself better than other people do. It's it makes your life a whole lot better. If you can do that. Let me ask this, if you could go back in time, what would you do?   Katrin J Yuan ** 53:09 I started quite early, and I've had some thoughts about skills, about what I could do, what I what I'm good at, and what I wish. Yeah, all that, and at some point I didn't dare to speak out. I accepted a lot, and I was actually quite silent for a long time. And in private life, I'm rather introvert. When they see me on stage as a speaker, as a lecturer at universities and so on, people tend to think I'm extrovert, but in private life, I'm quite introvert, looking back, maybe starting even earlier in a stronger pace than a faster pace, being more aware and not covering and myself in silence, in good moments, whether it's a meeting or in a lesson, if you know a Good answer, speak out. If you know a good question, speak out. Dare to speak out for yourself and for others. This took me some time to find my voice, many years, but now I somehow finally found it for myself, and I dare to speak out for myself and for others to make a little bit of change and to make dare to make things differently. So it has ultimately your individual impact, your outcome, your own responsible line. So this, this is something I would have wished for me and also for others. Believe in yourself, trust in yourself, speak out earlier, whenever you see and there are plenty opportunities. I'd like to finish on that one. It's like a muscle. It's not born, but rather, you can train it also, but leadership skills, or that entrepreneurial skills or to the skills to deal with difficult situation as you overcame dramatically, wonderfully. My. Yeah, everyone might face over a lifetime, individually with his and hers. Face it, grow with it, become better and share it with others. So you push, pull and get good people on your side. And it's not only you suffering, but the ultimate outcome is so much more than the one moment which was hard. So believe in yourself.   Michael Hingson ** 55:28 What's one thing that you really wish people would see that maybe they don't beauty   Katrin J Yuan ** 55:33 and difference? Yeah, think about it in all its means a bit deeper, and I dearly invite you. It starts with the looks, yeah, with the automatic, subconsciously quickly done, judging others. It's so easy. And yes, we know it's only human, but knowing about yourself, it's about freedom, and with freedom comes responsibility, and also knowing about your limitations and knowing about your weak spots helps you really a lot to grow over time. Knowing you is not only knowing you how to do the small talk when the sunny weather everybody can be a leader or do something in a good means, yeah. It's very, very easy, but I talk about what stormy weather when it comes to really tough situations, when it comes to darkness and different means, then observe yourself. How do you behave? And many, even adults, they don't know, they can't say, or they totally freak out or give up, or some, some, some ways, challenge yourself. Where are your limits? Have you never tried your limits before? Because you didn't swim out into the sea and see how much you can really swim well, better try out. You will find out and get to know yourself in all your dimension. This is definitely something, the beauty and difference accepting. And this is not only finger pointing to others. It starts with you. Yeah, because you are different. I bet you are in some ways, if it's not looking Yeah, being too old, too young, too man, too woman, too beautiful, too ugly, yeah, too fat, too skinny, and all these are, it's maybe your language, your culture, your skills, your different background, maybe you're never the new one, and maybe you are different in all beautiful ways. It is possible to be different. So allowing difference, seeing even inviting it to your circle, is something of tremendous value once you open the door and you nurture it over time, I wish more people could see it and use it on positive impact in this world.   Michael Hingson ** 58:04 I have been a firm believer pretty much my whole life, that life's an adventure, and we have to embrace it. We have to live it to the fullest, and when we do, we're much better for it. One of the things that it does for us is it makes us, by the definition of this podcast, more unstoppable. What makes you unstoppable?   Katrin J Yuan ** 58:26 Life is an adventure. I completely agree with that sentence. I like to say, for me, it's also one day I saw it's like one big game, either you don't play, or I play and want to win it, war, whereas I think there can be several who be the winners, not only one. It's not a one man, one woman show, yeah, it's the team, it's the community, it's the effort. What makes you unstoppable? It starts for me, definitely with your mind, unstoppable mind in every means, not with your body, because the body, the physics is limited, yeah, but our mind, spirit, brain, and what you feel here in your heart and what you hear have in your head is this, ultimately, you, changing, evolving Over time, becoming you, and this makes me unstoppable, knowing and I'm on the way. It's not a point, but rather a long, long path from our phone, knowing me, the skills, knowing what you have overcome, Michael, over time, everything. Why shouldn't you achieve and do and get, ultimately, to your next goal, because you, looking back, have achieved so much already becoming stronger and stronger. If we go back to the simplified game, if it was a video game, you get to the next level. Not only getting to the next level, you're becoming more stronger. Yeah, this is becoming you and. Yeah, I believe that you are the ultimate producer. It starts in knowing, trusting, believing in you, speaking out and helping, not only yourself, but ultimately pulling, pushing others. As a community, we share many things which, when shared, becomes multiplied much, much more worth, such as visibility, value, knowledge, trust and community and connections, all these wonderful things different than a cake, if you share, it becomes more so I don't see you are alone. I see you're not an island. You're not alone. Come with us. Follow and grow with us on the journey becoming, ultimately you and you will be unstoppable   Michael Hingson ** 1:00:49 your way. And I think that's a great way to end this conversation, because I think that you cited it and said it so well and eloquently that reality is, people can be more unstoppable, but they they need to take the responsibility to make that happen, and if they do, they'll be better for it. So Katrin, I want to thank you again for being here, and I want to thank everyone who listens to this for being with us today. This has been a fun podcast. It's been a great adventure, and I really appreciate having the opportunity to keep Catrin busy for my gosh, over an hour now, and just getting to be bedtime over in Switzerland. So thank you for being here, but for all of you, hope you've enjoyed this. I hope that you will give us a five star review wherever you are listening to this podcast or watching it, and also, if you know of anyone else who ought to be a guest, we certainly like you to let us know. Love to get your thoughts about the podcast, feel free to email me at Michael H, I m, I C, H, A, E, L, H i at accessibe, A, C, C, E, S, S i, b, e.com, or go to our podcast page, www, dot Michael hingson.com/podcast. Michael hingson is spelled M, I, C, H, A, E, L, H, I N, G, s, O, n.com/podcast, Katrin, if people want to reach out to you, how would they be able to do that?   Katrin J Yuan ** 1:02:20 LinkedIn, Insta, YouTube, you find me. Google me, what's   Michael Hingson ** 1:02:25 your what's your LinkedIn, ID, your handle on LinkedIn.   Katrin J Yuan ** 1:02:29 Katrin J Yuen, Swiss, future Institute. Opportunities don't happen. We create them. Stay, follow and grow with us. Thank you.   **Michael Hingson ** 1:02:41   You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Get ready for a powerhouse episode featuring highlights from Joanie Bily's impactful conversation with Kortney Harmon. Dive into proven strategies and actionable insights designed to help executive search leaders stay ahead in a market defined by rapid change, digital innovation, and evolving client demands.In this episode, you'll discover:- A candid look at talent supply and demand trends—what matters most for continued growth and resilience- How leading firms are leveraging AI and digital platforms to transform candidate and client experiences- Innovative approaches to upskilling and training teams for long-term success- The latest on legislative changes impacting search operations and industry advocacyThe discussion also raises provocative questions: Will traditional business development tactics survive in an AI-powered landscape? What pitfalls should firms avoid when scaling for growth amid economic uncertainty?Unlock fresh perspectives and forward-thinking strategies—hit play and equip your firm for what's next in executive search._________________Follow Joanie on LinkedIn: LinkedIn | Joanie BilyWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

The Future of Work: Insights from Bruce Daisley on Culture, Tech and Leadership | Jimmy's Jobs In this episode of Jimmy's Jobs, host Jimmy McLoughlin interviews Bruce Daisley, former European Vice President for Twitter and ex-Country Director for YouTube UK. They discuss Bruce's insights on workplace culture, the impact of hybrid work, and the evolving landscape of technology companies. Bruce shares his journey from leading teams at tech giants to becoming a workplace culture consultant, emphasizing the importance of meaningful work environments. The conversation also touches on societal perceptions of work, the implications of Elon Musk's acquisition of Twitter, and strategies for fostering cohesive and productive teams. Tune in for a comprehensive exploration of the future of work and valuable lessons on improving organizational culture. 00:00 Introduction to Bruce Daisy and His Career 01:17 Bruce's Journey at YouTube 03:35 Building a Unique Team Culture at Google 04:53 Transition to Twitter and Cultural Insights 05:57 The Impact of Workplace Culture 07:52 Adapting to COVID and New Ventures 17:15 The Role of Humor and Gaps in Culture 19:25 Meeting-Free Days and Productivity 22:42 The Future of Work and Communication 26:42 Employer Branding and Career Aspirations 34:13 Navigating Political Meetings 34:45 The Complexity of Social Media Regulation 38:00 Twitter's Internal Chaos and Public Perception 39:12 Elon Musk's Influence on Twitter 42:32 The Role of Business Education 44:36 Challenges of Managing Social Media Content 48:51 Insights on Team Dynamics 50:22 Football and Leadership Lessons 57:42 Reflections on Career and Business Books 59:57 Quickfire Questions and Personal Anecdotes ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Editor: Sunny Winter Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices

Unser heutiger Gast hat an der accadis Hochschule Bad Homburg BWL studiert und dort ihren Bachelor abgeschlossen. Anschließend begann sie ihre Karriere in namhaften Unternehmen der Finanz- und Handelsbranche, darunter Stationen bei der Deutschen Bank, Allianz und OTTO. Sie verantwortete Marken- und Kommunikationsstrategien im In- und Ausland, war Head of Trade Marketing B2C bei Gebr. Heinemann und setzte schließlich mit ihrer eigenen Markenberatung Impulse für erfolgreiche Transformations- und Kommunikationsprozesse. Heute ist sie Geschäftsführerin einer schnell wachsenden Einrichtung für frühkindliche Bildung, bei der sie ihre Leidenschaft für Employer Branding, Kulturentwicklung und Customer Experience gezielt einsetzt. Mit ihren Prinzipien von Freiheit, Anstand und echtem Miteinander zeigt sie, wie „New Work“ bereits in der frühkindlichen Betreuung verankert werden kann – und warum diese Phase die Basis für unsere zukünftige Arbeitswelt ist. Seit acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In fast 500 Gesprächen haben wir mit wahrscheinlich mehr als 600 Persönlichkeiten darüber gesprochen, was sich für sie geändert hat und was sich weiter ändern muss. Welche Rolle spielt frühe Bildung, wenn es um die Entwicklung einer neuen Arbeits- und Führungskultur geht? Wie lassen sich Konzepte aus dem Branding- und Kommunikationsbereich auf die Gestaltung von Lern- und Arbeitsumgebungen für Kinder übertragen? Und warum ist ein tiefes Verständnis für Menschen – ob groß oder klein – essenziell, um Veränderung und Wachstum in Unternehmen voranzutreiben? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Deshalb suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näher bringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei „On the Way to New Work“ – heute mit Anja Zettel. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern