Podcasts about CMO

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Amanda Vega is a marketing strategist, entrepreneur, fractional CMO, and technology and culture expert who has spent more than 30 years helping brands, founders, and organizations find their voice, build communities, and create movements. From her early days on the AOL team to earning an MBA from Columbia University, building and selling two agencies, and now working at the intersection of emerging technology, genomics, precision health, and personalized wellness, Amanda Vega has lived through—and helped shape—the evolution of the internet, marketing, business, and human behavior.In this episode of The VIBE with Kelly Cardenas, Amanda and Kelly explore marketing, entrepreneurship, technology, faith, health, relationships, reinvention, music, and the power of language. Amanda shares what she has learned from more than three decades in business, why she considers herself an “Internet dinosaur,” and what happens when we stop forcing people into neat little boxes.Amanda is a co-founder of Rephase Health, focused on creating a more precise roadmap for menopause and andropause. She also works as a fractional CMO and entrepreneur across emerging technology and precision health while navigating the beautiful chaos of raising teenage boys, launching a podcast, and finding ways to keep dancing—even when a broken back has other plans.But this conversation goes far beyond Amanda's résumé.Amanda and Kelly talk about civil discourse, the importance of asking difficult questions, the courage to say uncomfortable truths, and why curiosity may be one of the most important leadership skills we have lost. They explore how business, culture, faith, technology, health, music, and human connection can coexist in a life that refuses to fit neatly into a box.At the heart of this conversation is a bigger question: What happens when we stop trying to define ourselves by what we've already done and start paying attention to where we are being called next?The VIBE isn't the energy you bring into the room. It's the way people feel when you leave.Subscribe to The VIBE with Kelly Cardenas for conversations with extraordinary people about leadership, business, culture, personal growth, entrepreneurship, technology, and the moments that shape who we become.#AmandaVega #MarketingStrategy #Entrepreneurship #FractionalCMO #TheVIBE #KellyCardenas #Marketing #Leadership #Technology #PrecisionHealth #Genomics #PersonalBranding #CivilDiscourse #PersonalGrowth

Kymm Martinez was doing the work to land clients.She had scorecards. She had a tracker. She was having discovery meetings and working her network. She had nearly 20 years of marketing experience at General Mills plus two CMO roles so she understood business development. And yet her pipeline wasn't becoming predictable, and she couldn't figure out why.In Episode 285, Melisa Liberman sits down with Kymm to unpack what was actually happening and what changed when she put a microscope to the activity instead of just doing more of it.Kymm shares how she discovered she was focused on quantity instead of quality, the corporate habits she didn't realize she'd carried into her consulting business, and how perfectionism was quietly blocking her at every stage of business development.She also shares what shifted in how she thinks about her goals, from replicating her corporate income to setting a very different vision for what her business could become.If you've been putting effort into business development and still don't have a pipeline that feels predictable, Kymm's story will help you figure out exactly where to look.Timestamps for Key Moments:[00:00] Introduction to Kymm Martinez and why her story matters[00:02] Companion resource: Lead Gen Sprint at www.ConsultantSprint.com[00:04] Kymm's background and what surprised her about going independent[00:07] The corporate habits she didn't realize she'd brought with her[00:22] Perfectionism as a BD blocker and how she's managing it[00:29] What surprised Kymm about the Sprint cohort[00:38] Dreaming bigger: from replicating corporate income to a million-dollar goal[00:43] Advice for fellow independent consultantsResources Mentioned:Companion Resource: The Consultant's Lead Gen Sprint. Fall cohort starts September 22nd. Enroll at www.ConsultantSprint.comGuest website: www.wildermarketinggroup.comGuest LinkedIn: www.linkedin.com/in/kymmmartinezThe Wilder Brief (newsletter): www.wildermarketinggroup.com/the-wilder-briefFull Show Notes: https://shownotes.melisaliberman.com/episode-285Want More?Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanGet Melisa's Book: https://www.melisaliberman.com/bookVisit Melisa's Website: https://www.melisaliberman.com/Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Send us Fan Mail73% of marketers now use AI every day, and most of us feel the boost: more speed, more output, more “done”. But one number stops me cold: only about 30% say they're seeing significant measurable results. That gap is the signal. The big question for marketing leaders is no longer whether AI belongs in the team. It's whether AI is making our marketing better or simply making us faster at producing more.I unpack what the 2026 AI Marketing Industry Report from Michael Stelzner and the Social Media Examiner team really means for CMOs, founders, and growth leads. We talk about why AI makes marketing activity cheap while value creation stays hard, and why the future CMO role shifts toward orchestration: connecting business goals, customer needs, marketing technology, people, and outcomes. If your AI success metric is “hours saved” or “content shipped”, we're stopping too early. The board cares about what changes because of the work.We also explore the tension between visibility and differentiation, pulling in ideas I've discussed with Gary Vaynerchuk and Chris Do. AI discovery is real, and being present across formats matters, but when everyone can publish endlessly, the differentiator becomes deeply human: judgment, taste, courage, a clear point of view, and trust. With rising concerns about accuracy, reliability, data privacy, and security, trust is the one thing AI can't scale for you.This solo episode was recorded via Descript on August 26, 2026. Read the blog article and show notes here: https://webdrie.net/the-ai-adoption-race-is-ending-what-michael-stelzners-2026-report-means-for-marketersSubscribe to Web3 CMO Stories, share this with a marketing leader who needs it, and leave a review if it helps. What's your honest answer right now: is AI making your marketing better or mostly faster?.......................................................................... 

As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology.As AI moves from experimentation into everyday business infrastructure, marketing leaders face a bigger challenge than choosing the right tools. They need to build organizations where people can trust AI-driven recommendations, understand how decisions are made, and use technology without losing accountability. Jeff explains why the modern CMO is becoming an architect of decision quality and why organizations with stronger operating systems may have the real competitive advantage.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==02:03 Jeff Chancellor's Approach to Marketing Leadership04:51 Moving Beyond AI Experimentation06:48 When AI Becomes Business Infrastructure08:11 Why Trust Is a Competitive Advantage11:20 Transparency and Explainable AI13:44 How the CMO Role Is Changing15:23 Systems Thinking for Marketing Leaders18:01 Five Foundations for Scaling AI20:44 Balancing AI Speed With Responsibility22:58 Marketing's Role in Decision Quality24:58 AI and One-to-One Buyer Journeys27:06 The Leadership Responsibility That Matters Most28:33 Closing Thoughts==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Everyone wants the AI visibility tool with the free trial and the dashboard. We don't have one to sell you, and neither does anyone else—because if AI isn't recommending your brand, that's usually a trust problem wearing a tooling costume.  In this week's Spin Sucks podcast episode, Gini Dietrich makes the case that trust is a supply chain with stations you cannot skip, and she walks through the three shortcuts that failed in public last year. You'll also learn why getting cited by an AI engine isn't the finish line, and how to tell an awareness problem from a belief problem. Read the full article: https://spinsucks.com/communication/ai-visibility-trust/  Links: Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/  The full eight-week arc, from the CMO operating system post through the Duolingo diagnostic, is at spinsucks.com

B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact holds up under pressure.This week, Elena and Rob talk with Daniel Sills of NewtonX and Dagmara Szulce of the ANA about their new Confident B2B Marketer study. They unpack why marketer confidence is rising, and why finance and revenue leaders aren't yet convinced. The group breaks down the vocabulary gap driving that disconnect, and how confident marketers grew brand investment in a year when most companies cut back.Topics covered: [03:00] Key findings from the Confident B2B Marketer study [04:00] What's driving marketer confidence up this year [09:00] The vocabulary gap between marketing and finance [12:00] How confident marketers grew brand budgets under pressure [18:00] Marketing to complex buying groups and AI search [22:00] Using AI without losing your data foundation [26:00] The one move to make before your next budget cycle To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 ANA and NewtonX Confident B2B Marketer Study: https://www.newtonx.com/article/confident-b2b-marketer-2026/Daniel Sills' LinkedIn: https://www.linkedin.com/in/danielpsills/Dagmara Szulce's LinkedIn: https://www.linkedin.com/in/dagmaraszulce/NewtonX Website: https://www.newtonx.com/work-with-us/?utm_campaign=50131755-PER-PC-General-Podcast-Campaign-All-2026-01-01&utm_source=Podcast&utm_medium=Marketing%20ArchitectsANA Website: https://www.ana.net/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

THE FARR SIDE. D'Marco goes over the Rams shutout victory against the Saints. Who is going to be the backup QB to Matthew Stafford? Is it Stetson Bennett? Could it be Ty Simpson? Are the Rams going to keep all 3? GUEST Miles Rodgers the CMO of Archer joins the show! TIP OR NO TIP Learn more about your ad choices. Visit podcastchoices.com/adchoices

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet.(00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How to Spot a Process Problem Disguised as a Tool Problem (23:41) - How to Surface Shadow Processes and Duplicate Tools in an Audit (31:08) - How to Choose a New Martech Tool With a Tiger Team of Power Users (35:30) - How to Turn a Marketing Ops Audit Into a Prioritized Roadmap (41:20) - How to Align Your Team on a Measurement Philosophy (44:22) - What Happens to Junior Marketing Ops When AI Eats the Entry-Level Work (49:26) - How to Turn Marketing Ops From Ticket-Takers Into Business Partners (52:40) - How to Use One Interview Question to Screen for Team Fit (56:57) - How a Marketing Ops Leader Decides What Deserves Her Energy Summary: Kelsie Dube joined Unanet and did the one thing most new ops leaders are too nervous to do: nothing, at least at first. In this episode she breaks down the 30-day audit she runs before changing a single tool, how she sorts 30-plus problems into big rocks, quick wins, and parked FY27 headaches, and why she'd rather build a "digital twin" to argue with than buy another platform. She gets into the tiger-team playbook that makes tool replacements actually stick, the measurement fight every team should have out loud, and what happens to junior marketers when AI eats the entry-level rung. It's a full field guide to walking into a new company and earning trust before you change anything, plus the interview question she uses to know if you'll thrive on her team.Kelsie's Marketing Operations Assessment Framework: https://drive.google.com/file/d/1x3IJf9tHku4-fASS9AQE_F6sJ1FLK3PN/view?usp=sharingLiza Adam's Digital Twin: https://www.linkedin.com/pulse/smartest-ai-teammate-youll-ever-build-liza-adams-c7rnc/About Kelsie DubeKelsie Dube is the Director of Marketing Operations and Automation at Unanet, where she joined in 2026 to rebuild the company's measurement and reporting foundation. Before that she spent 7 years at Sophos, climbing 5 roles from Marketing Operations Specialist to Director and leading the team through much of that run. She started her career in data entry, scrubbing lead lists and learning the VLOOKUPs she still uses most days, and that ground-floor view shapes how she thinks about the craft.Outside of work she's a mom of 2, an amateur basketball player, and a snowboarder who guards the hours between 5 and 7 for her kids.Why New Marketing Ops Leaders Should Audit Before They ActThe first 90 days at a new company come with a quiet dare. Ship something. Plant a flag. Prove they were right to hire you. Most new marketing ops leaders answer that dare by ripping out a tool they never liked and installing one they used at their last job, all inside the first 2 weeks.Kelsie did the opposite when she joined Unanet. Her first move was to change nothing.The reasoning was twofold. Without a real map of how work gets done, any change you make is a guess, and you'll probably aim it at the wrong target. And Unanet had said in the job description that they wanted someone who'd slow down and understand the business first, which is part of why she took the role. For a marketer who came up through ops and now leads it, that patience is the whole point. You have to understand what's happening well enough to be dangerous, she says, before you can tell anyone what to actually fix.The harder version of this is resisting your own experience. A new CMO walks in and wants a different marketing automation platform because they used one at the last company. Kelsie feels that pull too, since she's learning a few systems here for the first time. Her answer is to make the existing stack work before spending a dollar to replace it. Right now she's rebuilding how campaigns get captured and tagged to campaign members, and she's solving it with a Salesforce workflow or Power Automate instead of a purchase. Replacing the tool would cost more and probably solve less.Then comes the part nobody warns you about, the clock. Listening mode has a shelf life, and everyone, including you, is quietly counting the days until you produce something. Kelsie gave herself a hard deadline of 30 days to finish the audit, then engineered small wins into every week so the learning never looked like stalling. New hires have one thing veterans don't, an empty calendar, and she guarded it. A recurring block every Friday at 2:00 to turn that week's discoveries into something usable. One of those blocks became a 30-minute campaign taxonomy diagram she walked the leadership team through, a quick and visible proof that better structure meant better reporting down the line.The instinct to ship in week one is the most expensive habit in operations, because a fast fix aimed at the wrong problem still has to be undone later. The operators who compound value are the ones who can sit in not-knowing long enough to find the actual bottleneck.Key takeaway: Give yourself a fixed audit window, 30 days is a reasonable default, and block a standing hour each week to turn what you've learned into one small, visible win. Keep a running log of quick wins as you find them so you always have something to ship while the deeper work is still in progress.How to Run a Marketing Ops Audit When You Join a Company"Do an audit" is the most repeated and least defined phrase in marketing ops. Everyone nods along. Almost nobody can tell you what's actually in one, which funnel stages it covers, or where it starts on a Monday morning.Kelsie's version starts before day one. The moment she accepted the Unanet offer, she began mapping ownership lines: what marketing ops owns, what rev ops owns, what IT owns. She wrote out the questions she had and sent them to her leader ahead of her start date, partly out of genuine excitement and partly to get a head start on the RACI.From there it's a series of conversations that snowball. She interviews everyone from her own team to her peers to the level above to her business partners, and she ends every conversation the same way: who else should I talk to? The list never stops growing, but the patterns start to show. Along the way she confirms the systems in her swim lane against the job description, asks what she's missing, and books dedicated working sessions where someone walks her through a live task like a lead import. She records those sessions, then feeds the transcriptions to an LLM to pull out the patterns, a tip she picked up from a mentor that turns hours of shadowing into a usable roadmap.She also runs the work herself.Joining a much smaller team than she was used to, she asked people to hand her a lead import and a campaign creation task so she could run them personally. Part of it was capacity, since a director who can still execute is extra hands when the team is slammed. Part of it was fluency. As she says, a director isn't really a "do-rector," but being right there in the work is how you understand it well enough to change it later.Data privacy rides shotgun through all of this. Coming out of the cybersecurity world, she asks about data retention and opt-in policies early, then files them under "needs struct...

Meghan Gendelman, CMO, B2B at Canva, joins That's What I Call Marketing to discuss B2B marketing, enterprise growth, building demand and how Canva is taking a hugely successful product-led business further into the enterprise. This conversation gets into what building a B2B growth engine actually requires: understanding customers, combining product-led and sales-led growth, building brand before buyers enter the market, using data properly and working out where AI genuinely adds value.In this episode, we cover:– Why Meghan believes B2B marketing is anything but boring, particularly when you are dealing with complex buying committees, long consideration periods and multiple decision-makers– Why customer insight still matters more than tools, including Meghan's experience of using AI to scale content for GEO and discovering that faster content without anything new or useful simply didn't work– How brand, customer entry points and buying signals help marketers influence customers long before they reach a website or speak to sales– Why Meghan believes every good marketer needs to become comfortable with data, pipeline and the commercial numbers behind the business– How Canva is thinking about AI, LLMs, design, brand governance and integrations with platforms including ChatGPT, Claude and Gemini– What Meghan learned from more than a decade at Salesforce, her time at DocuSign and the process that led her to become Canva's first B2B CMO– How she leads global marketing teams through clear values, trust, vulnerability and knowing the difference between “smoke” and “fire”We also discuss the changing B2B buying journey, why much of the decision can happen before a buyer identifies themselves, the role of brand in demand generation and why B2B and B2C marketing are becoming less distinct than marketers sometimes assume.A useful listen for marketers interested in B2B marketing, enterprise marketing, product-led growth, demand generation, brand building, AI in marketing, customer insight, sales and marketing, marketing leadership and commercial growth.02:12 Meghan's career across Salesforce, DocuSign and Canva03:03 Why everything starts with the customer05:44 The AI and GEO content experiment that failed07:18 Why B2B marketing is not boring10:30 Leading global marketing teams through values and trust11:41 Smoke, fire and knowing when leaders need to get involved12:47 Why Meghan joined Canva14:46 Canva's 30–40 hour B2B marketing interview challenge16:15 Taking Canva from product-led growth into enterprise17:04 Product-led growth versus sales-led growth19:47 How B2B buying decisions are changing22:08 Why every marketer needs to understand data23:13 Meghan's Monday morning pipeline ritual24:21 Learning from other marketing leaders25:00 Remote work, offices and building global teams27:39 Why EMEA is not one market28:40 Keeping Canva simple as the platform expands29:11 Canva as an AI-powered design platform30:27 Canva, ChatGPT, Claude, Gemini and the LLM ecosystem31:47 Building Canva's B2B and enterprise brandAbout Meghan GendelmanB2B at Canva, leading its B2B marketing strategy as Canva continues to grow its enterprise business. Before Canva, Meghan held senior marketing roles at DocuSign and spent more than 12 years at Salesforce across areas including customer success, product marketing, growth marketing, field marketing, demand generation and regional marketing leadership.This episode was recorded as part of the That's What I Call Marketing Cannes Sessions and produced in partnership with The Digital Voice.The Digital Voice: https://www.thedigitalvoice.co.uk/That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at:https://www.thatswhaticallmarketing.comThat's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We’ve talked about Chris Baggott and Douglas Karr over the years. […] The post Lauren Esposito on Workforce Orchestration! appeared first on Marketing Over Coffee Marketing Podcast.

Live from a Portuguese bar annex, Chad and Joel crack open a cold cider and fire up "HR's Most Dangerous Podcast" to roast the absolute state of modern recruiting. Before tackling the tech industry's worst ideas, the boys review hostage-style movie clips, swap obscure band recommendations, and pitch a Spaceballs 2 sponsorship. The SaaS-pocalypse Comes for Workday: Private equity behemoth Silver Lake is eyeing a $51B buyout of Workday. Google's Resume Garbage Can: Leaked documents show Google DeepMind's AI screening tool is rejecting qualified applicants at random, forcing frustrated hiring managers to set up illegal human-only shortcuts around their own TA department. Gen Z's AI Penalty: Stanford research shows a 19% drop in entry-level hiring for AI-exposed roles. Babysitting the Machine at Walmart: Store associates are now tasked with cleaning up after Walmart's AI. Indeed's Desperate Marketing Pivot: Indeed's CMO claims targeting passive job seekers at soccer matches is a "revolutionary" new strategy. Really? Chapters 00:00 - Intro and Episode Overview 03:45 - Review of the Odyssey and movie expectations 07:43 - Changes in media consumption and radio 09:54 - New music discoveries and bands 11:21 - Music show segment and shout outs 12:26 - TA20 awards and AI professionals recognition 13:25 - Upcoming events and travel plans 20:32 - Private equity buyout talks with Workday 21:50 - Implications of PE acquisition on Workday's culture and support 23:13 - The SAS apocalypse and AI's impact on SaaS companies 24:37 - Market valuation and PE acquisitions of software companies 28:38 - Google resume dumping and AI in HR 29:06 - Challenges of AI in recruitment and hiring processes 31:15 - The puppy analogy and AI's limitations 32:13 - The importance of human skills and adaptability 37:24 - AI's impact on youth employment and highly exposed occupations 40:00 - The need for experienced workers to train AI 41:32 - Future workforce and the importance of human skills 44:34 - Adapting to AI and the importance of continuous learning 46:35 - Walmart's AI implementation and employee trust issues 49:45 - The role of human nuance in AI and workplace tasks 52:57 - The importance of understanding complex tasks in AI deployment 54:29 - Indeed's new marketing strategy and market position 55:33 - Critique of Indeed's marketing and tech evolution 57:29 - Spaceballs 2 and industry humor 58:07 - Google and Indeed traffic decline signals 59:22 - The shift to old school marketing and candidate engagement 01:00:21 - The future of job search and AI-driven applications 01:01:18 - Humor and lighthearted closing remarks

Joshua Altman, founder of Beltway Media and former multimedia journalist at The Hill, joins Jeff Mains to unpack why "volume isn't a strategy" in PR and communications. Drawing on his experience seeing pitches from both the journalist's and strategist's side, Joshua explains why unsolicited press releases get ignored, how to target the right publications instead of chasing tier-one press, and why becoming "the signal, not the noise" matters more than shouting louder. The conversation dives deep into the fractional Chief Communications Officer (CCO) model, his Story-Narrative-Brand framework and Four Languages model (Read, See, Hear, Experience), how to measure something as intangible as trust, what makes a press release newsworthy, and how to build (and rehearse) a crisis communications plan before you ever need one.Key Takeaways4:41 — Unsolicited press releases have an open rate under 1%; solicited pitches (people who signed up for your list) get opened.5:20 — "Be the signal, not the noise": better targeting and relevance beat catchy subject lines.6:03 — Why front-page news is usually bad news, and why inside pages/push alerts are actually where you want to be.6:22 — Regional and trade publications (San Jose Business Journal, Austin Business Journal) often deliver better ROI than USA Today or the New York Times for 10–100 person, $2–25M companies.10:52 — Clients push back most on patience — results take 6+ months, not overnight.12:16 — The two things a fractional CCO focuses on: shaping perception and building/maintaining trust.13:14 — How to actually measure trust: ask "Would you refer us?" instead of "Do you trust us?", and analyze the tone of support complaints.14:58 — Buyers now need 30+ touchpoints to convert (up from the old 7–14), and most of those touchpoints get zero attribution credit.18:10 — What a CCO owns that a CMO doesn't: internal comms, investor relations, crisis comms — the "conductor" of the whole orchestra.27:05 — The Story-Narrative-Brand framework: story is what you tell friends at a bar, narrative connects the dots and gives the "why," brand is every touchpoint.28:52 — The Four Languages model: Read, See, Hear, Experience — and why founders should build all four from day one.31:26 — Why "Joe Smith is joining our board" isn't news, but "Elon Musk is joining our board" is — most founders overestimate what counts as newsworthy.35:00 — The ER wait-time app example: turning a feature ("we tell you wait times") into a story ("we've saved lives") by giving it a human frame.39:06 — Build your crisis communications plan like a fire drill — practice it quarterly, and always loop in lawyers and your insurance company from the start.42:02 — "It's not the crime, it's the cover-up" — say something fast, then use strategic silence only after your initial statement.45:40 — The question every founder should ask: "Are we building trust, or are we eroding it?"Tweetable Quotes"Be the signal, not the noise.""There's a reason they say, 'If it bleeds, it leads' — you don't want to be on the front page.""Every buying decision comes back to trust. No matter what business you're in, it comes back to trust.""It's not the crime, it's the cover-up.""Are we building trust? And follow that up with, are we eroding trust?""You could be putting out a lot of ads, but if you're spamming people, you're unintentionally eroding the trust you think you're building.""Story is what you tell your friends at the bar. Narrative connects the dots. Brand is every touchpoint people interact with."SaaS Leadership LessonsVolume isn't strategy. More press releases and louder shouting don't build trust — being worth paying attention to does.Target precision beats reach. A niche trade or regional publication read by your actual buyers often outperforms a national outlet.Measure trust indirectly. Use referral likelihood and complaint tone as proxies since trust can't be measured like an ad click.Build communications infrastructure early. Start with even 5 hours/month of fractional CCO support before you're at $3M+ revenue playing catch-up on your narrative.Every announcement needs a "why." A product update isn't news; connecting it to a larger story (industry trend, human impact) is what earns coverage.Plan your crisis response before you need it. Involve legal and insurance from day one, rehearse regularly, and always say something quickly rather than going silent.Guest ResourcesJoshua@beltway.mediabeltway.mediahttps://www.linkedin.com/in/joshuaialtman https://www.instagram.com/thecommschief/https://x.com/thecommschiefEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.—This week's episode is brought to you by Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This one's real, raw, and honest — the kind of conversation you'll want to relisten to with a notebook. Dana sits down with Amanda Goetz — two-time founder, four-time CMO, divorced mom of three, and author of the debut book Toxic Grit: How to Have It All and Actually Love What You Have — to talk about the mindset work, the boundaries, and the money story she had to consciously rewrite to stop feeling so disconnected from herself. They get into subconscious mindset work, why "having it all" was never actually the problem, why Amanda doesn't want her kids around on her birthday, and the "character theory" framework at the heart of her book — the idea that you're not one person trying to find balance, you're several people who each need their turn. Heads up: there are a couple of juicy words in this one, so headphones on if you've got little ones nearby. You'll hear: The lemon exercise that shows exactly how your brain builds the future you keep rehearsing The piece of paper Amanda burned that changed her relationship — a few weeks later Why the word "you" was the real problem in "you can't have it all" Character theory: how to stop trying to align every version of yourself and start giving each one hierarchy instead The "transition sequences" that help you actually switch between your CEO self, your mom self, and everyone in between Why wanting a birthday or a Mother's Day without your kids doesn't make you a bad mom The generational money scripts both Dana and Amanda had to unlearn This is for any mom who's doing all the things and still feels a little disconnected from herself underneath it. Mentioned in this episode: Amanda's book, Toxic Grit: How to Have It All and Actually Love What You Have https://www.toxicgrit.com/ Amanda's newsletter, Life's a Game https://amandagoetz.kit.com/posts Boss Mom Community (free): bossmom.com/community Boss Mom Plus: bossmom.com/join

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure." Key topics include:- The risk of constantly wanting more data and dashboards- The need for "buddy metrics"- Why you should link KPI's, compensation, and business results- The concepts of "AI Brain Fry" and "Hiding Behind the Data"Chapters

In this inspiring episode, former corporate CMO turned executive performance coach Dave Callan shares how stepping away from high-profile executive roles and embracing extreme endurance challenges transformed his understanding of mindset, leadership, and personal growth. Exploring the intersection where presence meets progress, Dave discusses the courage required to navigate major career pivots, the power of stripping away external titles to build values-led identities, and why embracing discomfort is essential for long-term transformation.  From running multi-stage ultramarathons in the Amazon jungle to coaching founders through high-stakes transitions, Dave breaks down practical frameworks for shifting self-limiting beliefs, conquering procrastination, and aligning your daily actions with your future self. You'll Learn Why: Procrastination is almost always a fear-driven threat response rather than a lack of motivation or simple laziness. True courage cannot exist without the presence of fear, making moments of uncertainty your greatest opportunities for growth. Anchoring your self-worth to internal core values rather than external corporate titles gives you the resilience to successfully navigate major career transitions. Viewing life and leadership through the lens of your future self provides the objective clarity needed to make empowered, forward-facing decisions today. Whether you're a founder, CEO, small business owner, entrepreneur, startup leader or executive, these lessons will help you make smarter hiring decisions and build a stronger, more successful business.

In this episode of The Ross Simmonds Show, Ross sits down with Malte Landwehr, CMO of Peec.ai, to unpack what AI visibility really means for modern marketers and how it differs from traditional SEO. They break down how brands can measure LLM visibility, identify the right prompts to track, prioritize the channels that influence AI answers, and build a smarter cross-functional strategy to win recommendations in tools like ChatGPT, Perplexity, Gemini, and more. Key Takeaways and Insights: 1. AI Visibility vs Traditional SEO - Traditional SEO was built around earning clicks and website traffic, while AI search is increasingly about getting your brand recommended inside the answer. - In AI-driven search experiences, users may never visit your site, which changes how marketers think about attribution, brand experience, and customer journeys. - Malte explains why this shift impacts not just SEO teams, but also content, brand, support, PR, affiliate, and product documentation teams. 2.  How to Measure AI Search Performance - Malte outlines four core ways to measure AI visibility: self-reported attribution, web analytics, log file analysis, and prompt tracking. - Self-reported attribution is a strong starting point for teams trying to validate whether LLMs are already influencing pipeline and revenue. - Prompt tracking stands out as the most actionable measurement method because it helps marketers spot content gaps, benchmark competitors, and prioritize next steps. 3. Prompt Tracking and Strategy That Actually Works - The best prompt strategies start with topics, intent, personas, and funnel stage rather than obsessing over exact wording. - Real-world testing shows that people use many different prompts, but LLMs often return similar brand recommendations when the underlying intent is the same. - Malte warns marketers not to overreact to tiny data sets or short-term fluctuations, and instead evaluate performance directionally across prompt sets over time. 4. The New Playbook for AI-Era Content Distribution - LLMs pull from a wide range of sources, including help centers, FAQs, social content, news sites, directories, review platforms, and community discussions. - Brands need consistent positioning across all managed and owned surfaces so AI systems can clearly understand and describe what the company does. - Smart teams use source-level visibility data to decide where to invest, whether that means digital PR, creator partnerships, editorial placements, review platforms, or competitor-inspired content. 5. Agentic Commerce and the Future of Marketing Workflows - Malte shares why agentic commerce will likely arrive faster in B2B procurement and operational workflows than in emotional consumer purchases. - He also explains how AI tools and MCP integrations are changing the software experience, allowing marketers to work through AI interfaces instead of traditional dashboards. - For early-career marketers, his advice is clear: become AI-native, use AI first to solve problems, and build the habit of testing, iterating, and learning fast. Resources & Tools:

#382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough to keep the job this long, starting with the fact that as an engineer, he still writes JavaScript and even fixes bugs on the Varonis website from time to time. Rob explains why no manager on his team oversees work they don't do themselves, why he'd rather keep marketing simple than layer on complexity as the company scales, and his "reasonableness test" for deciding which programs don't need to be forced into a pipeline number. They also cover his approach to saying no to his own team, and why longevity gives him a wider lens on the business.Ever listen to our podcast and think: "Exit Five should feature me"? This is your opportunity to get in front of 40k+ B2B marketers, including CMOs, VPs, and marketing leaders, who are looking for talent, inspiration, and ideas to improve their marketing. Apply to the Experts Network for a chance to be our next podcast guest.Timestamps (00:00) - - Meet Rob Sobers, CMO of Varonis for 15 years (01:18) - - Why Rob still writes JavaScript and fixes bugs on the website (05:06) - - Learning a new marketing discipline every time he was out of his depth (05:55) - - Why there are no career middle managers on the Varonis marketing team (07:24) - - The communication tax of overstaffing a team (09:59) - - Keeping goals dead simple: opportunity creation as the north star metric (14:28) - - Getting good at saying no to his own team, but not too good (18:02) - - The reasonableness test: why not everything needs a pipeline number (20:49) - - Reverse-engineering the marketing budget from the revenue number (23:04) - - What separates a CMO from a VP of Marketing (26:26) - - The ClickUp $1M "one-person marketing team" debate (35:26) - - Marketing to skeptical CISOs, acquisitions, and why B2B brands need a mascot Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Vous publiez sur LinkedIn, vous commentez sur LinkedIn, mais ça ne vous rapporte pas de clients. Pourtant ça devrait. Si vous expliquait comment faire.Et c'est précisément ce qu'on va faire dans cet épisode. J'ai demandé à Pierre Herubel, dont le compte LinkedIn dépasse les 130.000 abonnés, de nous expliquer comment obtenir des clients grâce à LinkedIn.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Why does most marketing never make it to the boardroom — and how do you turn growth from a streak into a system? Rich Smith, an executive advisor and former CMO with three decades of experience scaling companies, shares his "Revenue Science" framework blending behavioral science and human psychology. Join host Khudania Ajay (KAJ) as they explore why customers say yes (or don't), what metrics actually drive revenue, and how marketing leaders can translate results into boardroom language.Support KAJ Masterclass: https://kajmasterclass.com/support =========================================About KAJ Masterclass MediaKAJ Masterclass Media is home to a video-first, live-first, editorially independent conversation ecosystem exploring leadership, business, AI, careers, health, creativity, and the evolving human experience through thoughtful, unscripted conversations grounded in lived experience, clarity, and real-world insight.This show is part of the KAJ Masterclass ecosystem, which includes The KAJ Masterclass LIVE, The Author's Voice with KAJ, and a growing collection of editorially independent conversation platforms.Every conversation is designed to leave you with something meaningful to think about, understand, or apply.

Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience?Real agility isn't just rapid execution — it's a whole organization responding as one to what customers, employees, and the market actually need.Today, we're talking about "Total Experience" and what it takes to make brand, customer, and employee experience add up to one company, not three. Specifically:- How to orchestrate brand, customer, and employee experience so they reinforce each other instead of competing.- The operational shifts that turn siloed functions into a single, trustworthy experience.- Why the CMO is uniquely positioned to champion this, and where that means owning parts of the business marketing hasn't traditionally touched.To help me discuss this topic, I'd like to welcome Mack McGee, CMO at CareFirst, which was recently recognized at Forrester's CX Forum West as the top insurer in Total Experience.About Mack McGeeWith more than 20 years of experience in marketing and storytelling, Mack excels at connecting people and communicating impact in creative and meaningful ways. He also brings extensive fundraising experience, evidenced by his success in helping the Cystic Fibrosis Foundation raise nearly $5 million as chair of their annual Passion for Food and Wine event.Mack McGee on LinkedIn: https://www.linkedin.com/in/mackmcgee/---------- Resources ----------: https://www.carefirst.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes.  That's how strong work gets less mileage than it should. Recognition stays in PR when demand could use it. Analyst proof misses the sales motion. Internal messaging sounds adjacent to the market story instead of connected to it. Bring the right lenses together early, and the narrative gets sharper, the proof works harder, and the brand voice becomes unmistakable wherever the business shows up.  In this episode, Drew talks with Clay Helm (At the Helm Consulting), Julia Goebel (Alight Solutions), and Marni Puente (SAIC) about what it takes to make marketing and communications work as one team behind the business story. They focus on trust, shared measurement, clear decision rights, and a healthy respect for what each discipline brings to growth.  In This Episode:  Clay shows what changes when comms plugs into pipeline, customer journey, and the daily rhythm of the business  Julia explains how leaders can honor each team's lens and make earned credibility work harder  Marni shows why unified leadership can sharpen brand alignment, culture, execution, and market impact  Plus:  Why one unmistakable brand voice matters across employees, customers, media, and the market  Why employee comms deserves C-suite attention in people-powered businesses  Why separate CMO and CCO roles need tight partnership and clear swim lanes  How to spot healthy integration before anyone has to force it  Listen in for how CMOs can bring marketing and communications into tighter sync and get more mileage from the story, proof, and credibility they already have.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode Summary On this episode of the Solar Maverick Podcast, Benoy Thanjan speaks with Jacob Yang, a clean energy marketing and communications professional who has worked across the solar, energy storage and climate tech industries. Benoy and Jacob discuss how marketing in renewable energy has evolved, some of the biggest mistakes clean energy companies make when communicating with customers, and why thought leadership and personal branding are becoming increasingly important. They also explore the growing importance of LinkedIn as a business development platform, how executives can build authentic brands without constantly selling, and why sharing knowledge consistently can create opportunities long before someone becomes a customer. Jacob also shares his perspective on careers in clean energy, the skills that will become increasingly valuable, and how the industry may evolve over the next decade.   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, a solar development and consulting firm, and the host of the Solar Maverick Podcast. He also serves as a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed more than 100 MW of solar projects across the United States, advised on more than 1 GW of energy projects worldwide, helped launch some of the first residential solar tax equity funds at Tesla, and brokered approximately $50 million in renewable energy credit transactions. Before founding Reneu Energy, Benoy worked in Tesla's Project Finance Group as an environmental commodities trader, where he managed one of the company's largest environmental commodities portfolios. He originated renewable energy credit transactions and worked with senior leadership to develop monetization and hedging strategies supporting the company's expansion into East Coast markets. Benoy also served as Vice President at Vanguard Energy Partners, a solar and energy storage construction company, where he developed project finance solutions for commercial-scale solar portfolios. At Ridgewood Renewable Power, a private equity fund with approximately 125 MW of U.S. renewable energy assets, he evaluated investment opportunities, supported portfolio strategy, and played a key role in the sale of the firm's renewable energy portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and in Financial Advisory Services at Ernst & Young. He also completed an internship on the trading floor at D. E. Shaw & Co., a global investment and technology development firm. Benoy holds an MBA in Finance from Rutgers University and a Bachelor of Science in Finance and Economics from the NYU Stern School of Business, where he was an Alumni Scholar.   Guest Information Jacob Yang is the founder and CEO of Amp Your Story and a clean energy marketing professional with more than 10 years of marketing experience and approximately seven years of experience working in clean energy. Earlier in his career, Jacob worked at a marketing agency where his clients included utility-scale EPC companies in the Midwest and several cleantech startups. Today, he works with cleantech companies around the world as a fractional CMO. Jacob also created a free online clean energy marketing community designed to encourage collaboration, professional growth, knowledge sharing, and new voices within the industry. The community helps marketers navigate challenges ranging from clean energy policy and industry volatility to AI, emerging marketing technologies, career development, and demonstrating marketing ROI. Through his thought leadership, Jacob focuses heavily on personal branding, LinkedIn, demand generation, paid advertising, AI, and helping clean energy professionals become more effective marketers. He is also developing a clean energy LinkedIn course designed to share these strategies with a broader audience.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/   Jacob Yang LinkedIn: https://www.linkedin.com/in/jacobjuancarlosyang/   Website: https://cleanenergymarketer.com   Jacob Yang interview about Linkedin strategies https://www.youtube.com/watch?v=4dnDOdlpLZU Sponsor This episode of the Solar Maverick Podcast is brought to you by Reneu Energy. Reneu Energy works with companies and organizations on renewable energy strategy, project development, owner's representation, project finance, renewable energy credits, and market advisory services. To learn more, visit: https://www.reneuenergy.com Listen and Subscribe Subscribe to the Solar Maverick Podcast on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. If you enjoyed this episode, please leave a rating and review. It helps more people discover conversations with the leaders shaping the future of solar, storage, and the energy transition.  

Send us Fan MailAI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with Andy Crestodina, co-founder and CMO of Orbit Media, to unpack what it takes to earn AI recommendations and what most brands are missing when they chase rankings without understanding the visitor. We get practical about how AI search optimization is really the overlap of SEO and conversion rate optimization. Andy explains why prompts are longer and more personal than classic queries, how that extra context reveals real decision criteria, and why your website still matters because it is the place you control the depth, proof, and sales answers. We also dig into why AI-sourced visitors can be far more qualified, why traffic growth is a shaky North Star, and how to stop being silently excluded by publishing the questions prospects actually ask before they will take action. Then we go deeper on content strategy in an era of infinite “average” content. Andy makes a clear case for the formats AI cannot truly replicate: thought leadership with a strong point of view and original research rooted in real data. We also talk prompt engineering maturity, from ad hoc prompts to reusable prompts to custom assistants and tools, and what separates the revenue accountable CMO from someone who just manages AI outputs. This episode was recorded through a Descript call on August 3, 2026. Read the blog article and show notes here: https://webdrie.net/train-the-ai-to-recommend-you-with-andy-crestodinaIf you care about B2B marketing, lead generation, buyer intent, and building a brand that gets chosen, this one will sharpen your playbook. Subscribe, share this with a marketer who needs it, and leave a review with your biggest takeaway...........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

The career path you were sold is on life support. AI is taking the entry level reps that used to build judgment, and the leaders caught in the middle are the ones who have to answer for it. This one is an audible. A listener wrote in after the last episode and pushed back on Dr. Chris McAlister: if wisdom takes time, experience, and scars, how does a generation get those reps when AI can already do the work? Chris and co-host Mark Stanifer set the notes aside and stay in that tension. Why yesterday's skills go the way of farming. Why the one rep that still matters is noticing your own thinking. Where Chris disagrees with Seth Godin about how few people you can get away with. And the simple one, two, three a leader can bring to their team this week, without pretending to have the answers. Chapters 0:00 Intro 0:42 The book, and where we are in the series 1:50 A listener calls a curveball 3:15 You cannot get wisdom without the reps 4:00 His daughter, and the AI that pushes back 6:27 The rep that still matters: noticing your own thinking 7:44 My farming wisdom is worthless now 11:31 The harder question: the team looking to you 17:40 The career, the path, the degree: there is just no way 18:27 AI music, Seth Godin, and the wrong question 20:26 Chris pushes back: efficiency is part of the job 22:06 What a great institution is actually for 23:18 Marketing 101 to CMO: the ladder is gone 24:05 The one, two, three to tell your team 28:40 Send us your question Have a question you want Chris to take on? Send it to connect@sightshift.com or leave it in the YouTube comments. Take the Identity Fear Quotient® (IFQ®), four questions in about 15 minutes, to see the fear that quietly drives how you show up under pressure: https://www.taketheifq.com Get into the SightShift ecosystem at https://www.sightshift.com Find the book, The 3% Shift: The Human Edge in the Age of AI, at https://www.threepercentshift.com

"How do you bring people into your story?" In this special episode, our WomenHeard guest host is Linda Descano! A former NYWICI president and current Chief Global Integration & Marketing Officer at Havas Red Agency, she explores the evolving landscape of Chief Communications/Marketing officers with two women at the forefront of the strategic shift.Jennifer O'Neill leads communications for the Americas region at Reckitt, a global hygiene and health consumer products company known for Lysol and more. She recently completed the Reckitt Catalyst Innovator Bootcamp, which scales start-ups founded by women and under-represented entrepreneurs (in collaboration with Serena Williams, the first Entrepreneur-in-Residence!) Sangeeta Prasad is the first CMO at Slalom, a global technology consulting company, who spoke at 2026 Cannes Lions about how digital transformation and the AI revolution have enhanced her team's impact as a growth engine. Listen to this episode for how they build trust, maintain authenticity, and share their perspectives on what's shaping marketing and communications success today. Plus, they discuss how men and women are approaching AI with different lenses - and what that could mean for their career development. 

Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen GreeneWhat happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.  In this episode, you'll learn:How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

On le croise tous les jours, plusieurs fois par jour, et pourtant il reste difficile à cerner, aujourd'hui je vous parle de Google Ads.Par quoi faut-il commencer? Est-ce pertinent pour tout le monde? Quelles erreurs éviter? Et comment ne pas gaspiller notre budget? J'ai tout passé au crible pour vous avec l'un des meilleurs experts Google Ads en France : Matthieu Tran-Van.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

In dieser Kassenzone-Folge spricht Karo mit Susan Schramm, CMO von Motel One, über das einzigartige Geschäftsmodell der Hotelkette im Hospitality-Markt. Sie beleuchten, wie Motel One mit seiner klaren Positionierung als Budget-Design-Pionier wächst und warum die drei Säulen – gute Lage, klares Design und Preis-Leistungs-Verlässlichkeit – essentiell sind. Susan teilt außerdem ihre Perspektiven zur Weiterentwicklung des Be One Loyalty-Programms, zur extrem hohen Relevanz von Gästebewertungen und verrät spannende Anekdoten aus dem Alltag einer Hotelkette, die inzwischen mit über 100 Hotels die Umsatzmarke von einer Milliarde Euro geknackt hat. Wie geht Motel One mit wachsendem Margendruck und dem Thema Dynamic Pricing um? Welche Rolle spielen Buchungsplattformen im Vergleich zu Direktbuchungen für die internationale Expansion? Und wie verändern Künstliche Intelligenz, LLMs und Agentic Commerce das Marketing und die Reiseplanung der Zukunft? Das Gespräch im Überblick: (3:12) Geschäftsmodell und die drei Säulen des Budget-Designs (10:35) Buchungskanäle, Direktbuchung und internationale Expansion (20:44) Margendruck und die Einführung von Dynamic Pricing (23:49) Be One Loyalty-Programm und Gästebewertungen (39:23) Künstliche Intelligenz, LLMs und Agentic Commerce This podcast uses ad tracking. Learn more via Spotify Ad Analytics terms of service and Podstars privacy policy.

How do restaurant brands create loyalty when every guest wants something different?Joel Bulger, CMO of WOWorks, the parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, Barberitos, The Simple Greek, and Zoup!, explains how the fast-casual restaurant group markets distinct brands while sharing technology, data, supply chains, and operational resources.He discusses building stronger customer relationships through customizable menus, nutrition filters, digital ordering, and loyalty programs. Bulger also explores using AI to analyze menu performance and personalize offers, co-branding concepts to reach more occasions, and ambassador programs that turn local customers into advocates. Hosted on Acast. See acast.com/privacy for more information.

"Creativity is all about creating desire." So what makes people truly desire a brand?This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.Jim is joined by:Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBevTogether, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire.Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Philip Durocher, CMO of Opella, maker of iconic OTC health products include Xyzol, Allegra, Dulcolax & IcyHot and Kristen DiCorleto Head of Marketing for CVS Media Exchange (CMX) the Retail Media Division of CVS Health.This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.This episode is sponsored by CMX.Follow Philip on LinkedIn at: https://www.linkedin.com/in/philip-durocher/Follow Opella online at: http://opella.comFollow Kristen on LinkedIn at: https://www.linkedin.com/in/kristen-dicorleto/Follow CMX online at: https://www.cvsmediaexchange.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that means for B2B marketers with our special guest Kris Lande, CMO at OutSystems. Together, we explore how to design end-to-end customer experiences that people actually remember, why the last impression is the lasting impression, and how to build community into your content strategy in a way no AI-generated campaign can replicate. About our guest, Kris Lande Kris Lande is Chief Marketing Officer of OutSystems, where she leads global marketing strategy and brand growth. With more than two decades of experience driving marketing for high-growth SaaS companies, Kris brings deep expertise in product marketing, category creation, and community-led growth. Before joining OutSystems, Kris spent over 13 years at Salesforce, where she led teams across product marketing, developer relations, and Trailhead. Earlier in her career, she led marketing at Escapia, a SaaS startup later acquired by Expedia. Kris holds a degree in Business Administration and International Business from Washington State University. About OutSystems OutSystems is the Agentic Systems Platform for companies who need to build governed AI apps and agents, fast. Global brands like Heineken and Bosch trust OutSystems every day to build everything from mission-critical life-saving apps to  AI agents that can automate their oldest, clunkiest legacy processes. Essentially, OutSystems gives our customers comprehensive AI tools under one secure roof, turning IT into a fast-moving innovation engine. What B2B Marketers Can Learn From Disneyland: The last impression is the lasting impression. Disney doesn't just nail the opening - they engineer the ending. Kris applies this directly to her event strategy: at OutSystems ONE, their annual conference in Amsterdam, the closing session ended with a full spirit tunnel - staff lining the exit with music, dancing, and high fives. "I want them to walk away feeling gratitude and feeling celebrated and feeling energized as they walked out that door." In B2B, most experiences just... end. The brands that create magic are the ones that design the goodbye. Identify friction points - then design around them, not away from them. Disney doesn't eliminate the wait. They make the queue part of the experience. Kris takes the same approach to events: knowing that European attendees tend to arrive late, her team put a mobile DJ, a saxophone player, and stroopwafels outside the doors before the morning keynote. "We made it a party outside because we knew that was going to be a friction point." The lesson: don't pretend friction doesn't exist. Find it, name it, and design something remarkable around it. Everyone's in marketing - culture is how you deliver on the brand promise. Disney's magic doesn't live in one department. It lives in every cast member, every queue, every trash can placement. Kris ties this to a principle she carries into every team: "Brand is a promise to the customer, and culture is how you actually deliver on that promise." That culture comes through in the SDR call, the webinar, the email copy - everywhere. "I believe everyone's in marketing. As employees, we are representatives of the culture." Quote"When you care and you're passionate about the details, your customers are gonna feel that. They can feel when you care about something. They can feel when you brought fun into something. And if you care, they will care." - Kris Lande Time Stamps [1:35] Meet Kris Lande, CMO at OutSystems [2:08] Why Disneyland? A Non-Disney Adult Makes the Case [4:06] What Is Disneyland? A Brief History of Intentional Experience Design [9:21] The Details That Make the Magic - And What Marketers Can Learn [13:42] Evolving Without Losing What Makes You, You [18:40] The Last Impression Is the Lasting Impression [22:11] Designing Around Friction Points [24:07] Building for the 10th Version, Not Just the First [28:31] Disney's Weenies - And Why Marketers Need Them Too [40:14] Community as Content Strategy [42:38] Authenticity in the Age of AI [45:48] Top Tips for Better Events [48:10] Final Thoughts and Takeaways LinksConnect with Kris on LinkedInLearn more about OutSystems About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)Finally, she makes the case that briefs don't matter anymore, why she handed her CEO direct access to the data and stopped writing reports (including the AI stack behind it all).If you're a Marketer who wants to tie every dollar you spend back to revenue, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandajoycole/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your next customer may be asking ChatGPT which app to download, but will your app make the list? AppTweak's CMO Alexandra De Clerck draws on more than eight years in app store marketing to explain how LLMs interpret user intent, combine internal knowledge with live web retrieval, and use “query fan-out” to decide which apps deserve a recommendation. She reveals why app store descriptions have become critical AI discovery assets; how detailed reviews and community conversations help validate an app's positioning; and why smaller apps have a rare opportunity to compete for AI visibility before the market becomes saturated. Questions Alexandra answered in this episode: What's the biggest shift in app store marketing you've seen in the last three years? How are consumers using ChatGPT and other LLMs to discover new apps? How does an LLM decide which apps to recommend for a specific prompt? What is ‘query fan-out', and why does it matter for app marketers? How can marketers determine whether their app is visible in AI-generated recommendations? Why are app store descriptions becoming more important in the age of AI discovery? What helps an app appear among ChatGPT's first sourced recommendations? Why do games receive more citations from Reddit and Wikipedia than other app categories? How can smaller apps compete against brands with larger budgets and more downloads? Can app reviews and developer responses influence how LLMs understand an app? How should marketers measure AI visibility when most app discovery journeys are zero-click? Timestamp: 00:23 – Introducing Alexandra De Clerck and AI app discovery 00:43 – About AppTweak and Alexandra's journey to CMO 02:50 – How app discovery has changed in the past three years 04:06 – How ChatGPT and other LLMs choose which apps to recommend 06:11 – ‘Query fan-out' and how AI interprets complex prompts 07:17 – Why most app marketers do not yet have an AI visibility strategy 09:27 – The first steps marketers should take to improve LLM visibility 09:38 – Why app store listings are such important AI citation sources 11:59 – How apps can reach the first five or six sourced recommendations 13:28 – Why AI discovery works differently for games and non-game apps 15:41 – How smaller apps can outperform larger competitors in AI search 17:25 – Using app reviews and developer responses to reinforce positioning 18:48 – Measuring AI visibility in a mostly zero-click user journey 21:28 – The long-term advantage of investing in AI visibility now 22:56 – Rapid-fire questions with Alexandra 25:30 – Where to connect with Alexandra and learn more about AppTweak Quotes: (6:07) “An important concept to understand in AI search is how AIs actually interpret the prompt.” (9:48) “What we've seen from our research is that actually almost 50% of all citations in ChatGPT are app store listings.” (10:19) “LLMs really look at app store listings to understand what an app is about, who it's for, and what the main use-cases are, so that's the highest leverage opportunity for app marketers getting started with an AI search strategy.” (12:22) “So we see when ChatGPT makes a recommendation [for a mobile app], usually the first five to six answers are sourced. So that means that they actually did a live web retrieval to find information about this. And for where it's not sourced, it actually means that they looked into their internal knowledge base to build the answer. (22:11) “If you start now by optimizing your intent  coverage around the web and really helping ChatGPT and other LLMs understand what your app is and what your app is about, build that context into their internal knowledge base as well, then you have an edge up compared to people who are still exploring or discovering or wondering whether or not it's worth it to get started.”  Mentioned in this episode: Alexandra De Clerck on LinkedIn Email: alexandra [at] apptweak.com AppTweak AppTweak's Playbook: AI Visibility for Apps & Games

On She Built It®, Christy Shannon, co-founder, CMO, and mother of four, opens with a stat that should stop every busy parent in their tracks: 41% of parents say that most days they are so stressed they cannot function. That's not a personal failing; that's a U.S. Surgeon General warning. Christy asks a question that's harder to answer than it sounds: if you use AI every day to make your work life easier, why hasn't anyone brought that same logic home? She built Ollie AI to do exactly that: a Family AI that lives in your text messages, connects to your email, calendar, and WhatsApp, and sends a shared morning rundown to you and your partner so neither of you has to hold the entire schedule in your head. She also gets honest about what it actually feels like to build something completely new in a rapidly changing space: the pivots that feel like failure but aren't, the discomfort of self-promotion, and the truth most founders still won't say out loud: great products don't just rise on their own.Connect with us:Ollie AI WebsiteOllie AI LinkedInOllie AI InstagramChristy Shannon LinkedInWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

Julia Kang-Reeves shares her story with Dr. Stephanie J. Wong of immigrating from Seoul to NY. She later spent nearly two decades in London, raising her daughter who attended all-female schools until returning to the US. From learning to navigate various cultures to becoming the CMO of wellness company, Earth Therapeutics to co-lead the family business, Earth Therapeutics, Julia shares the challenges and joys of a multi-dimensional identity.  Bio ========================================== Julia co-leads the 30-year-old company alongside her brother John Kang (Founder & CEO) — a brand he launched in 1993 as an offshoot of the family's business after leaving a budding law career. With virtually no skin-care experience at the time, John began selling loofah sponges to Bed Bath & Beyond — one of the first to introduce the loofah to the U.S. market and laying the foundation for what would become a category-defining wellness brand. Together, Julia and John have continued building on the entrepreneurial spirit of their immigrant parents, who remain actively involved and still come into the office — a daily reminder that the company is rooted in family, resilience, and long-term relationships. Earth Therapeutics went on to help pioneer both the early natural body care movement and the rise of Korean spa (K-spa) beauty stateside — long before "wellness" became a marketing buzzword. A classicist-turned-writer-turned-CMO, Julia studied Classics at the University of Chicago and Columbia (where she received a Presidential Fellowship) before earning an MFA in Fiction Writing at NYU. After nearly two decades in London, she returned in 2020 to help lead her family's brand into a new era. Having grown up alongside the original '90s natural products movement — long before "wellness" became a buzzword — she now brings that long-view perspective to a Gen Z world shaped by burnout, trend cycles, and social media pressure. She believes America doesn't have a beauty crisis — it has a health crisis (including mental health). And she's leading a brand focused on function, ritual, and longevity over hype.

Celebrities lie all the time. But some take it to a whole other level. This week on The FratChat Podcast, we're counting down the BIGGEST Celebrity Lies ever told, from James Frey turning a few hours in jail into 87 days, to Milli Vanilli winning a Grammy for songs they didn't actually sing, to Lance Armstrong building an entire inspirational mythology around his doping. We get into lies so out there, they have to be heard to be believed. Plus, we get into the week's news, including a salmonella outbreak linked to jalapeños and Chipotle that gives Carlos and C-Mo' another reason to be suspicious of vegetables, food chain burritos, and apparently some of their favorite foods in general. We also talk about the bizarre and disturbing case of a former Republican politician facing a lengthy prison sentence after pleading guilty to horrific crimes. All this and MORE, this week on the FratChat Podcast. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, why many leaders are wondering "if they want the job," and how every CMO job is different. Key topics include:- Why so many people have a side hustle- How younger employees see corporate jobs as "higher risk"- Why the key to success is "knowing how to pick yourself up and recover"Tune in to hear why you should "Stop blaming your parents!" and how a key character for the late '70s show Taxi was created. ⏱️ Chapters1:46 - AI and Marketing Evolution6:13 - CMO Role and Responsibilities10:39 - Agency Trends and Side Hustles19:39 - Community Building and Leadership25:46 - Working with Executive Boards29:07 - Managing Career Setbacks32:20 - Personal Anecdotes and ConclusionSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the age of AI, marketing experience is not becoming obsolete. It is becoming more valuable. While AI can generate ideas, analyze data, and accelerate execution, it cannot replicate the judgment shaped by years of successes, failures, and real-world decision-making. In this episode, Greg Jung, CMO and Head of Insurance Sales at Seven Corners, explores why seasoned marketers have a distinct advantage in the AI era. Greg explains how marketers can combine experience with AI to create stronger strategies, improve content, and operationalize their knowledge using his 10-80-10 framework. Greg also discusses the risks of trusting AI more than experienced marketing teams, how data can pull brands away from their core identity, and why producing more content does not always mean producing better content. He also explores AI's growing role in advertising, SaaS platforms, and customer experiences. Key Takeaways: Why marketing experience is more valuable in the AI era How to combine human judgment with AI effectively Why AI-generated strategies still need brand context Timestamps: (00:00) Introduction (03:17) Meet Seven Corners CMO Greg Jung (08:12) Helping seasoned marketers thrive with AI (11:13) Why more content is not better (13:48) Applying the 10-80-10 AI framework (16:49) How Nike abandoned its brand ethos (19:08) AI makes everyone feel like marketers (21:51) How to spot AI-generated marketing content (25:42) AI's future in advertising and SaaS (29:22) AI voice agent wins the business Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

When you hear “executive presence,” do you picture someone walking into a boardroom looking polished, confident, and completely certain of what to say?My guest, Mary E. Maloney, sees it differently. Executive presence matters most when you're in the middle of a high-stakes identity shift, such as after a promotion, a career change, the sale of a business, a retirement, or an unexpected ending. Mary calls that in-between space the Keystone Gap: your old identity no longer fits, but the new one hasn't fully locked into place.In this conversation, Mary explains why the real issue in that gap usually isn't a lack of confidence. It's a lack of clarity. Mary shares her Five C's of Identity Shift, the year she struggled to explain who she was without her CEO title, and the boss who pushed her onto a stage before she believed she was ready.In this episode, Mary and I talk about:What executive presence means during a high-stakes transitionWhy identity is the hidden architecture beneath career and leadership changesThe Keystone Gap between releasing an old identity and building a new oneWhy rushing through an identity shift can make the transition harderMary's Five C's of Identity ShiftThe difference between needing more confidence and needing more clarityHow purpose, impact, and your standards for showing up strengthen executive presenceWhat Mary learned after selling her company and taking a year awayHow a reluctant first speech changed the trajectory of her careerWhy authentic stories and knowing your audience matter on stageAbout Our Guest: Mary E. Maloney, FACHE, is a former CEO/CMO turned Master Facilitator who guides senior leaders through high-stakes transitions, helping them clarify and articulate the identity, purpose, and value that will define their next act. Through her signature two-call Brand Declaration® process, she helps leaders sift through decades of experience to name the recurring themes of their value in minutes rather than months. She works with C-suite executives, physician leaders, military officers, founders, and board-level talent through online courses, mastermind cohorts, and 1:1 inplacement/outplacement executive advisory work, and facilitates leadership and strategy retreats for enterprise teams navigating complex change.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/484/ Mary's website: https://revealinggenius.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxMary E. Maloney (guest) = https://www.linkedin.com/in/maryemaloney123/ Related Podcast Episodes:Episode 483: How an I.D.E.A., Not a Topic, Makes You Easier to Refer, Pitch, and BookEpisode 288: A Framework for Creating a Signature Talk for Income and ImpactSpeak with Confidence series

Standing out in the $2.1T wellness market takes more than running social ads. As people seek real solutions for chronic pain and mobility, growing brands have to figure out how to scale nationally without losing the personal, in-person connection that keeps clients coming back. Jeremy Goldman sits down with Lindsey McFadden, CMO of Stretch Zone, to talk about how the assisted-stretching pioneer balances medical claims with retail fitness, uses star power like Drew Brees, and turns first-time trial visits into multi-year memberships. INSIDE THE EPISODE: • Cutting Through Digital Noise in a $2.1T Market: With wellness ad feeds more crowded than ever, maintaining brand clarity requires sharp positioning that clearly distinguishes assisted stretching from DIY routines. • Balancing Clinical Benefits with Retail Fitness: Navigating therapeutic claims demands a flexible messaging strategy that resonates equally with chronic pain sufferers and active golfers without alienating either group. • Leveraging Star Power Without Intimidating Everyday Clients: Utilizing high-profile partners like Drew Brees drives powerful local foot traffic, but must be balanced to ensure non-athlete, everyday consumers feel welcomed and capable. • Scaling Brand Cohesion Across 400+ Locations: Maintaining strict nationwide brand standards while empowering local franchisees to tailor marketing to their specific communities is essential for scalable growth. • Scaling Tech Without Sacrificing the Human Touch: Leveraging backend AI and automated workflows optimizes customer acquisition and retention while preserving the high-touch, personal connection of in-studio sessions.

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Chris Milone as guest to the show.   About Chris Milone, Chief Marketing Officer, A Place for Mom:   Chris Milone is Chief Marketing Officer at A Place for Mom, the leading platform guiding families through every stage of the aging journey. He brings 20+ years of experience in digital marketing, growth, and customer engagement across scaled consumer platforms and high-growth digital companies. At A Place for Mom, he leads marketing strategy with a focus on strengthening the brand, expanding caregiver reach, deepening partner relationships, and building a modern, data-driven marketing engine.   Previously, Chris served as Chief Marketing Officer at Laurel Road, a digital banking brand of KeyBank, where he oversaw brand strategy, partnerships, business development, product marketing, and customer engagement. Before that, he was CMO at Best Egg and ShopRunner, and held senior digital marketing leadership roles at Barclays and HSBC, with a focus on digital transformation and data-driven marketing strategies.     About A Place for Mom:   A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies. Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other. A Place for Mom: Where love finds its place.

In this episode, I sit down with Madison Utendahl, founder, CMO, & writer of Burnt on Substack, for her second time on the show. Madison walks us through why she shut down her agency at the height of its success and what it actually took to separate her identity from her work. She opens up about the guilt and shame that shaped her twenties, her 70/30 rule for keeping part of her life untouched by monetizing, and the ketamine therapy experience that helped her heal. Plus, why she believes burnout recovery is bullshit and prevention is the only real strategy.Key Takeaway / Points:Why she closed her profitable agency and the offer she walked away fromThe 70/30 rule: letting a job just be a job so 30% of your life holds no financial expectationWhy "quit your job and follow your passion" doesn't work anymore, and what burnout prevention looks like insteadMoving from guilt and shame around financial privilege into responsibilityHow she grew her following on social media in 60 daysHer non-negotiable 15 minutes every morning to prevent burnout, plus ketamine therapy, phone-free mornings, and finding gratitude in the smallest momentsCheck out Madison's Substack BURNTListen to Madison's first episode on the podcast HEREArticles about company's laying off employees & replacing with AI:https://www.fastcompany.com/91332763/going-ai-first-appears-to-be-backfiring-on-klarna-and-duolingohttps://www.fastcompany.com/91468582/klarna-tried-to-replace-its-workforce-with-aiFollow Madison:Instagram: @madison.utendahlTikTok: @madison.utendahlSubstack: BURNTWebsite: madisonutendahl.comFollow me:Instagram: @cameronoaksrogersSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogersYouTube: Cameron Rogers

If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It's about reallocating your most valuable resource—your team's strategic thinking—to where it can have the greatest impact.Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll explore how these "agentic" AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from hype and forcing us to reconsider the balance between human creativity and machine execution.To help me discuss this topic, I'd like to welcome back to the show, Jamie Domenici, CMO at Klaviyo.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.