Podcasts about CMO

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...---How do you turn customer love into business growth? In the second episode of The Brand Builder's Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA's Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.They're joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.“Brand equity isn't a soft metric. It's a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”---Download this week's worksheet here: https://bit.ly/43eFfHiRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales.  Written after thirteen years of helping grow Service Express from $30 million to $350 million in ARR, Joshua Leatherman's field-tested guide blends a business fable with a hands-on playbook. In this episode, Joshua Leatherman (Cyderes) joins Drew to walk through how durable growth happens when marketing speaks in outcomes, earns executive trust, and runs one motion across brand, demand, sales, and success. He connects the fable's lessons to real-world moves inside growth-stage companies, laying out a playbook any marketing leader can use to build momentum that lasts. In this episode:  How to shift from activities to outcomes that a CFO and CRO will back  How to own pipeline with clear SQO definitions, shared attribution, and consistent follow-up  How to stand up RevOps as “Switzerland,” with shared KPIs, fast handoffs, and five-minute speed-to-lead targets Plus:  Why marketing must stay on the field after the first meeting  How to use R&D (“rip off and duplicate”) to accelerate playbooks  What to hire for right now: Curiosity, learning velocity, and accountability  How authoritative content fuels discovery in an AI-led world If you're ready to build a marketing system that earns trust, investment, and results, this episode shows where to start!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

GenX Escapees: this one's your playbook. Michael Himmelfarb (multi-time guest and early Escapee OG) breaks down how to productize a fast, high-value, AI-enhanced consulting offer—think $5K in 48 hours—by letting AI handle the heavy lifting while you deliver the human superpowers clients actually pay for: judgment, creativity, prediction, and trust. We get into pricing, point solutions, and why your domain expertise beats “AI-only” every time.You'll learn • Why buyers now demand crystal-clear outcomes (not squishy retainers). • The 20/80 model: let AI do the grunt work; you monetize the last mile. • How to turn pricing/product packaging into a repeatable, point-solution offer. • A hybrid delivery model (intake → AI analysis → live consult) that wins deals fast. • Where management consulting gets disrupted—and where GenXers win big.GuestMichael Himmelfarb — Pricing & product marketing strategist helping companies modernize pricing/packaging with AI-augmented consulting. Connect on LinkedIn and mention this episode for his 48-hour sprint details.Resources mentioned • Anthropic's “automation vs. augmentation” idea (discussion) • Shout-out: Naveen Aggarwal (technical enablement/automation support)For GenX EscapeesGrab the Escapee Starter Kit: https://stan.store/thecorporateescapee Join Escapee Collective Plus: https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions Work with MichaelWant a $5K / 48-hour AI-augmented Pricing & Packaging Sprint (intake → analysis → live readout with actionable recommendations)? Reach out to Michael on LinkedIn and reference this episode. https://www.linkedin.com/in/michaelhimmelfarb/ Chapters • 00:00 Welcome back, OG Escapee + today's focus • 01:29 From fractional CMO to pricing & packaging specialization • 03:53 The buyer shift: clarity, speed, and specific problems • 04:22 The 20/80 idea: what humans do that AI can't • 07:40 Automation vs. augmentation (and why it matters) • 10:33 Hybrid delivery: standardized outputs + human judgment • 12:25 Human superpowers: creativity, prediction, empathy • 14:09 Beyond pricing: applying the model across functions • 15:45 Productized sprints → recurring revenue possibilities • 17:23 Big-firm disruption and the GenX advantage • 19:33 Learning curves, iteration, and avoiding “prompt pack” hype • 26:13 Focus, trade-offs, and building a simple offer • 30:28 Shout-outs & resources + workshop idea • 31:30 Michael's ask + how to connectIf this episode hit homeShare it with a fellow GenX pro, leave a quick review, and DM Brett if you want the link to the free Starter Kit PDF or details on Michael's sprint.

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We'll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We're going to get a sneak preview today of some of the topics they'll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

View the Show Notes For This Episode Dr. Maria Sophocles discusses The Musculoskeletal Syndrome of Menopause with Dr. Ben Weitz. [If you enjoy this podcast, please give us a rating and review on Apple Podcasts, so more people will find The Rational Wellness Podcast. Also check out the video version on my WeitzChiro YouTube page.]   Podcast Highlights       ____________________________________________________________________ Dr. Maria Sophocles is a board-certified OB/GYN who specializes in women's health across the lifespan.  She is the Medical Director of Women's Healthcare of Princeton www.princetongyn.com and she is the author of a forthcoming book, “The Bedroom Gap,” on sex in midlife.  Dr. Sophocles is also the CMO of EMBR Labs, a Boston-based wellness device company EMBRLabs.com. Dr. Ben Weitz is available for Functional Nutrition consultations specializing in Functional Gastrointestinal Disorders like IBS/SIBO and Reflux and also Cardiometabolic Risk Factors like elevated lipids, high blood sugar, and high blood pressure.  Dr. Weitz has also successfully helped many patients with managing their weight and improving their athletic performance, as well as sports chiropractic work by calling his Santa Monica office 310-395-3111.

Whether it's the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim's guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minnesota Lynx. The Wolves are one of the NBA's most dynamic rising franchises, and the Lynx—a four-time WNBA champion—are a powerhouse team that embodies the spirit of the Twin Cities both on the court and in the community.Since 2018, Mike has led marketing for both franchises, overseeing brand strategy, creative, digital innovation, retail, and fan engagement. Under his leadership, the Wolves and Lynx have achieved record ticket sales, soaring fan engagement, award-winning campaigns, and retail growth that has set franchise records. Before coming to Minnesota, Mike spent more than 20 years with the Milwaukee Bucks, rising from account representative to Chief Digital Officer and helping drive that franchise's digital transformation.Tune in as Mike shares how he's built two thriving sports brands that go beyond the game, the lessons he carried from two decades with the Bucks, and his playbook for turning loyal fans into a movement.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving the critical need for engineering expertise in enterprise environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing. Learn more about Amanda Order Toxic Grit Amanda's Instagram / Twitter / LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Amanda's Inspiring Journey & Book 04:35 Embracing Multifaceted Female Identity 06:30 Rediscovering Authentic Self Needs 11:34 Seeking Validation as a Creator 13:29 Life's a Game Newsletter Launch 18:06 Building a Brand for Publishing 22:39 Industry Feedback and Benchmarks 25:12 First Book Needn't Be Best 29:05 Self-Understanding and Growth Process 31:37 Authenticity and Emotional Maturity 37:00 Authenticity and Creative Energy 40:34 Transitioning to Intimacy Mode 42:57 Mastering Co-Parenting Early 45:23 Trusting Publisher's Title Process 49:05 Focus, Strategy, Connection *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2) *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn't very useful. So in this episode of The Copywriter Club Podcast, I talked with copywriter Jacob Suckow about the skills and expertise it takes to succeed in this industry. This is a masterclass in succeeding as a six-figure email copywriter. Don't miss it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Transcript: Rob Marsh: Most podcasts about email don't get into the nuts and bolts of how it really works. Until now. This is The Copywriter Club Podcast. When you hear a podcast host like me say we're talking about email on the podcast today, do your eyes glaze over? Do you think, here we go again… more advice about how you need to build your list, need to have a lead magnet, need to email regularly… or maybe you think of tired advice and adages like “the money is in the list” and “the more you hit send, the more you earn”. This is not that. This episode is not that. My guest on the podcast today is Jacob Suckow. This is Jacob's second appearance on the podcast. The first time was about four years ago. And the change in his expertise and business is substantial. He was just figuring things out in that first interview. Today he runs a six-figure email business helping his clients grow their sales with high-level strategy using regular emails and email sequences stacked on top. How do you go from writing emails and pitching products to landing mulit-year retainers taking on not just the writing duties, but also strategy and responsibility for increasing response rates and sales? We talked about exactly how to do that in this episode.  We also talked about exactly how much you could be earning doing email for clients… Jacob shares all three of his pricing tiers to give you an idea of what you could be earning… and using his pricing structure you could create a six-figure business with just 3-4 client retainers. And we talked about what it looks like to lever your experience with email strategy into a fractional CMO role and what that looks like too. Finally we talked about newletters and how this is probably the biggest opportunity for copywriters out there today… the opportunity to grow and own an audience, then partner with offer owners or create your own offers for the audience you own is huge and one that perhaps every copywriter should be chasing down… and I'm not talking about writing weekly emails to other copywriters. These are niche opportunities that can be very profitable for the copywriters willing to put in a little work. There's a lot of good stuff in this episode so stick around. Before we get to my discussion with Jacob, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery  And now my interview with Jacob Suckow.

Ethan King is the Co-founder of Zeus' Closet and Stuff4GREEKS, two custom apparel companies known for their creative designs and advanced embroidery for fraternities, sororities, and the entertainment industry. He is a TEDx speaker, global keynote presenter, former president of the Entrepreneurs' Organization (EO) Atlanta chapter, and communications expert for EO US East. Ethan is recognized internationally for his leadership and innovation in business. He is also the author of ChatGPT to Double Your Business in 90 Days and a strong advocate for leveraging AI and automation to enhance productivity.  Peter Bemko is a Business Strategy Consultant with WSI, the world's largest full-service digital marketing agency network. Partnering with small and medium-sized businesses, he leverages WSI's proven digital strategies to help clients navigate change, stay competitive, and reach their full potential. Peter specializes in SEO, PPC, social media, and content marketing to deliver measurable growth. He also serves as Social Media Chair for the SCORE Southeastern NJ Chapter, where he supports local entrepreneurs with practical digital marketing guidance. Glenn Dawson is the Founder of ResetU Fitness, a transformative health and performance program designed to help high achievers eliminate chronic pain and reclaim their vitality. With over a decade of experience in functional training, body mechanics, and nutrition, Glenn combines his expertise with a personalized approach to guide clients back to peak performance. Through ResetU's proven 30-day system, he empowers individuals to reset their bodies and achieve lasting results. Steve Gumm is the Founder of LeadPass Marketing, a marketing strategy and consulting firm that partners with clients on a case-by-case basis to drive growth through innovative lead generation solutions. With a rich background in branding and marketing, Steve has collaborated with renowned brands like Sony, Life is Good, and Harry Caray's. In this episode… Top entrepreneurs and business leaders are constantly navigating rapid technological changes, mastering new tools, and refining their strategies. Without the right resources, they risk falling behind, losing focus, and missing opportunities. How do they stay sharp, scale effectively, and maintain a competitive edge? Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm share how they use automation, AI, marketing strategies, and structured programs to grow their businesses and support their clients. From scaling an embroidery business and refining digital marketing approaches to transforming health and wellness and managing fractional CMO projects, they discuss their favorite books, podcasts, and apps that keep them sharp and innovative. Their insights emphasize the value of practical tools, continuous learning, and consistent habits for personal and professional growth. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm to explore actionable strategies for scaling businesses efficiently. They dive into lessons learned from real-world projects, the best resources to stay ahead in fast-changing industries, and tips for maintaining focus and momentum. Entrepreneurs will gain practical insights for growing their business while remaining adaptable, innovative, and balanced.

Episode 470 features Amanda Goetz, a 2x Founder, CEO and 4x CMO and author of the book, "Toxic Grit: How to have it all and (actually) love what you have."Find Amanda Online:Website: https://www.amandagoetz.com/Book: https://www.toxicgrit.com/ Linkedin: https://www.linkedin.com/in/amandagoetz/Twitter: https://x.com/AmandaMGoetzInstagram: https://www.instagram.com/theamandagoetz/ About Amanda:Amanda Goetz is a 2x Founder, CEO and 4x CMO. She is an inspirational writer and content creator captivating millions of people every month through her social insights and newsletter “Life's a Game”. Amanda graduated Summa Cum Laude from the University of Illinois at Urbana-Champaign and went on to lead marketing teams at Ernst & Young, The Knot and still advises as Fractional CMO to multiple startups. She started her last company, House of Wise, during the pandemic in her garage, raised two rounds of venture capital and sold it in 2022 all while homeschooling three young children as a single mom. She found love again and lives with her partner and 3 kiddos in Miami, FL after a decade dodging hustle culture in NYC.

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes creating sophisticated automation systems where marketers become editors of AI output rather than manual content creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company's breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.Key Takeaways:Creativity and speed are non-negotiable. Empower teams to ship ideas quickly and learn fast, don't get bogged down in creation by committee. Smart teams sell. Put your smartest people front and center to define the future of your industry.Tell stories that feel human. From rock-concert customer videos to funny launch trailers, authentic content creates the biggest impact.Anchor every idea to impact. If it doesn't tie back to the company's biggest goals, it's just noise.Quote: “ This amazing thing with being earlier in your career is, you don't know what you don't know. You think you can do everything and because you don't know this is how things are done, you just figure it out in a different way. And I see some of these earlier in career marketers and what they are able to accomplish because they don't have the hangups of the rest of us. The, well, this is hard and this takes a long time and you need approvals. Here they are using AI to just pump out really incredible work. They are thinking in ways that I just, I wish I was 22 and was like thinking like that. It's so inspiring and I think a challenge for many marketers who have more tenure and more experience.”Episode Timestamps: *(02:29) The Trust Tree: Serving as a tech partner at the Sphere *(32:56) The Playbook: Kill Creation by CommitteeSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Lauren on LinkedInLearn more about WEKALearn more about Caspian StudiosNeuralMesh™ by WEKA®: Storage Rewired for the AI Era: https://www.youtube.com/watch?v=23cVbsAIwSY Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A new era of ambition is here. Welcome Ambition 2.0, the new podcast from Girlboss, where we'll be exploring what it really means to “have it all” in work, family, identity, and self… and if it's actually worth it. Each week, you'll hear from hardworking women who've walked the tightrope of ambition, like author Eve Rodsky, money and wealth expert Rachel Rodgers, Phia founders Phoebe Gates and Sophie Kianni, and businesswoman and former Barstool Sports CEO Erika Ayers Badan, with additional powerhouse guests to be revealed throughout the season. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Hosted by Amanda Goetz, a 2x founder, 4x CMO, mom of three, and author of the new book, Toxic Grit. New episodes drop every Tuesday. Premiering October 29. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don't consider themselves “techie.”After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice.If you've ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it.3 AI Rules You Need to BreakForget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck:“You need to learn AI the right way before using it.” Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss.“You need to buy expensive AI courses to unlock the secrets.” Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions.“You need to stay on top of every AI update.” Totally false. You don't need 10 newsletters and 5 new tools. Stick to what works and keep it simple.Gloria's Go-To AI Stack for Small Business OwnersHere's what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm:ChatGPT: For brainstorming, writing pitches, and content creationPerplexity: As her new “Google” for real-time insights and trend researchCanva: For clean, shareable visualsFathom.ai: For auto-recording and transcribing meetings to train AI fasterClaude: Her personal writing and marketing CMO (replaces a $3K/month hire!)The Real ROI of Using AI AuthenticallyAI isn't replacing Gloria's human touch—it's amplifying it. By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion.She reminds listeners that knowledge isn't the most valuable asset anymore—time is.Final TakeawayYou don't need to be tech-savvy to make AI work for your business. You just need: ✅ Curiosity ✅ Simplicity ✅ The courage to start before you're readyWhen used right, AI doesn't replace your voice—it amplifies it. Let this episode show you how.

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.                                                      In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how sales and marketing can truly become a unified go-to-market team. With eight successful startup exits under his belt, Dan shares his proven marketing playbook for creating strategic customer relationships and driving exponential growth. Building Trust Through Face-to-Face Connections Dan emphasizes the critical importance of in-person events for building trust, especially in industries like cybersecurity where the stakes are high. He shares creative ways to maximize event impact without breaking the bank, including: Leveraging venture capitalist connections for cost-effective meeting spaces Sponsoring targeted events alongside larger competitors Featuring customer speakers to gain coveted speaking slots The Marketing Playbook for Startup Success Drawing from his extensive experience, Dan outlines key elements of an effective marketing strategy: Engaging customers to build trust and add value Creating content that showcases detailed problem-solving Participating actively in industry communities Aligning closely with sales to drive qualified leads Fostering Long-Term Customer Relationships Dan reveals his approach to creating lasting partnerships: Ensuring products deliver on promises and improve over time Reacting quickly to support customers during challenges Demonstrating ongoing value to justify renewals and even price increases. For sales and marketing professionals looking to boost collaboration and drive results, this episode offers actionable insights from a seasoned expert. Don't miss Dan's tips on creating a unified go-to-market approach that positions your company for acquisition and long-term success. Key Moments of This Episode 00:00:00 - Marketing's Value to Sales: Bridging the Gap Many CSOs feel marketing isn't providing value, with up to 50% saying they're doing it alone. The key is building trust through regular engagement, providing valuable tools and assets, and demonstrating marketing's direct impact on sales opportunities and customer relationships. 00:06:37 - The Met Kiss: CMO's Secret Romance Novel Dan Loden, CMO of Blackbird AI, reveals he published a romance novel called "The Met Kiss" during COVID as a creative outlet. This unexpected hobby showcases his multifaceted personality beyond his cybersecurity expertise. 00:10:06 - Building Successful Partnerships Between Sales and Marketing Dan emphasizes the importance of a unified go-to-market team. Marketing should actively engage with sales, provide valuable tools, and directly contribute to customer acquisition. Regular communication and demonstrating marketing's impact on sales success are crucial for building trust. 00:15:22 - Leveraging Events and Community Engagement for Marketing Success Dan shares strategies for effective event marketing, even on a limited budget. He highlights the importance of face-to-face interactions, sponsoring targeted events, and leveraging customer speakers for greater credibility and exposure at industry conferences. 00:28:18 - Creative Marketing Strategies: LinkedIn Posting Party Mario shares an innovative "posting party" concept to drive engagement and build community. This low-cost strategy leverages AI tools for content creation and encourages participants to boost each other's posts, demonstrating creative approaches to marketing on a budget. 00:33:29 - The Marketing Playbook for Startup Success Dan discusses his proven marketing playbook, developed over years of experience. It includes strategies for brand building, customer engagement, and creating market momentum. The playbook is adaptable and has contributed to multiple successful startup exits. 00:36:41 - Creating Strategic Customer Relationships Dan emphasizes the importance of delivering consistent value through product performance and customer support. Building trust and demonstrating reliability, especially during challenging times, leads to long-term partnerships and customer loyalty across job changes. About Dan Lowden Dan Lowden is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  

In today's episode of Culture Camp, Jason and Vince discuss the challenges and solutions for businesses in Q4 2025, emphasizing the importance of marketing strategies amid economic turmoil. They critique the traditional fractional CMO model, advocating for a more cost-effective, fractional funnel approach. They highlight the need for businesses to understand their Ideal Customer Profile (ICP) and develop targeted marketing strategies. Vince shares a successful case study with a client, detailing how they optimized Meta ads and content creation, leading to significant improvements in ad performance. They also stress the importance of empowering teams with best practices and strategic answers rather than full-time management.Tweetable Quotes:"If where we're driving traffic is capturing and making sales, then we're doing a good job." - Jason Haugen"The best possible marketers are also psychologists." - Vince McCullamIf you found value in this episode, please leave a rating and review, also, don't forget to share it with a friend! Remember to follow us on Instagram for more!

When the world shut down in 2020, most entrepreneurs hit pause. Andrew Salter hit “go.”In this episode, I speak with Andrew, Co-founder and CMO of DIRTEA, the UK-based functional mushroom brand that's grown into a global wellness movement. What started as a pivot during the pandemic has become one of the fastest-growing lifestyle brands in health and wellness.Andrew and his brother Simon launched DIRTEA from a personal need to improve focus, recovery and energy, and turned it into a viral brand trusted by athletes, creatives and wellness enthusiasts. From their Selfridges mushroom bar activation to their viral social content, DIRTEA has built a loyal following by combining science, storytelling and community.We talk about the lessons learned from building a brand during a crisis, how to make a niche product mainstream, and the balance between boldness and belief in entrepreneurship. Andrew also shares his honest take on scaling a business, why hiring is the hardest part of growth, and how the US market represents the next big chapter for DIRTEA.If you're building a product-led business or a brand that challenges convention, this conversation is packed with insights on how to educate a market, create a movement, and lead with purpose.Key Takeaways:Go all in when the moment feels right. Andrew's “screw it, just do it” moment came when the pandemic hit—he doubled down instead of pulling back.Education drives adoption. DIRTEA's early success came from demystifying functional mushrooms through social content and real-world experiences.Viral growth is built on authenticity. Their personal story and design-led approach made the brand relatable, human and shareable.Quality builds longevity. Obsession with sourcing, taste and efficacy kept customers coming back.Community over campaigns. DIRTEA's success came from showing up in person, building a movement and empowering advocates.

This week, we sit down with Melissa Proctor, who went from "Queen of the Court" to CMO of the Atlanta Hawks. She shares the real truths behind leadership, motherhood, and maintaining work-life harmony. With humor, honesty, and heart, Melissa reminds us that success isn’t about the title, it’s about your why. Also, we take our first KIPS road trip to learn all about Pravida Health. See omnystudio.com/listener for privacy information.

Extended stay is dominating the hospitality pipeline, but not all brands are the same. For #NoVacancyNews, I spoke with Jennifer Kearney, CMO of StayAPT Suites, about how they're redefining the category with a true apartment-style experience. During The Lodging Conference we discussed the psychology of space, the importance of privacy and independence, and why StayAPT's purpose-built design is attracting both long-term and transient guests. This isn't just about sleep — it's about living your life on the road. #extendedstay #hospitalitydesign

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY On this episode of "Right About Now," host Ryan Alford interviews Casey Hurbis, CMO of BetMGM. Casey discusses the evolution of marketing, the pivotal role of AI in personalization, and the launch of BetMGM's "Make It Legendary" campaign featuring Jon Hamm. He shares insights on large-scale campaign production, the importance of data-driven strategies, and leveraging MGM Resorts' ecosystem for a unique player experience. The conversation highlights the challenges and creativity behind modern marketing, BetMGM's focus on engaging high-value customers, and the brand's ambition to stand out in a competitive market. TAKEAWAYS Evolution of marketing over the past 20-30 years Impact of artificial intelligence (AI) on marketing and personalization Launch of BetMGM’s "Make It Legendary" campaign featuring Jon Hamm Challenges and excitement of managing large-scale brand campaigns Integration of data and AI in marketing strategies Importance of creativity in marketing despite data-driven approaches Strategic selection of brand ambassadors based on audience insights Leveraging MGM Resorts ecosystem for a unique player experience Focus on engaging and nurturing high-value customers Complexity and scale of modern marketing production efforts  

There are a lot of worries in B2B right now. AI, tight budgets, shifting search. The one that should sit near the top? Disconnected campaigns. Scattered themes, mixed messages, disconnected plays. Buyers can't follow the story and impact fades fast. Integrated campaigns fix that. In this episode, Drew brings together Kelly Hopping (Demandbase), Scott Morris (Sprout Social), and Marni Carmichael (ImageSource) to share how they make integration work at their companies. You'll hear how one story aligns teams, builds momentum over quarters, and stays on track with shared goals and tight handoffs. By the end, you'll come away with different ways to align message, motion, and measurement behind one story. In this episode: Kelly shares how company and pipeline goals set the theme, channels, partner plays, and internal enablement. Scott explains how a hub-and-spoke campaign model unites brand and demand, and how quarterly launches turn features into a full-funnel motion. Marni shares how tight SDR handoffs, quick follow ups, and clear SLAs keep campaigns from stalling in the field. Plus: How to set one message that adapts by persona without splintering the story How to plan one quarter ahead so execution and enablement stay in sync What to measure from awareness through to deal conversion When to bring partners and customers into the narrative to lift conversion It's time to align every effort into connected campaigns that build momentum. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

My guest this week is Tifenn Dano Kwan, Chief Marketing Officer at Amplitude.Tifenn's mission as a data-driven leader is to shape the future of work through superior digital experiences, great teams, and technology that customers love. What a novel idea.At Amplitude, she drives global marketing strategy and leads a team focused on helping organizations thrive in the digital era.Her career includes CMO roles at Collibra—hopefully I said that right—Dropbox, SAP Ariba, and SAP Fieldglass. A track record that speaks to her ability to scale brands, build impact, and lead with vision.Beyond the C-suite, Tifenn is a vocal LGBTQ+ advocate, a passionate supporter of women in tech, and an avid motorcyclist who brings that same bold energy to everything she does.Dare I say, my newfound friend.

Live from Korea Blockchain Week 2025, join us at The Edge of Show where we dive deep into the evolving world of NFTs, blockchain, and the intersection of sports and technology! This episode features insightful discussions with industry leaders, Jonathan Covey, CMO of Zetachain, Cameron Kates, CEO of Apecoin and NBA superstar Tristan Thompson.In this episode, we explore:The current state and future of the NFT industry, including the new cycles of growth.The dissolution of ApeCoin DAO and the transition to a more agile governance structure.Tristan Thompson's journey into the Web3 space, his new project basketball.fun, and how it empowers fans to engage with their favorite players.The importance of community in decentralized projects and the innovative solutions being developed in the health sector with AxonDAO.Whether you're a crypto enthusiast, a sports fan, or just curious about the future of digital assets, this episode is packed with valuable insights and exciting developments. Don't miss out!Support us through our Sponsors! ☕

In this episode of The Global Fresh Series, we journey to the breathtaking region of South Tyrol, Italy — home to some of the world's most celebrated apples. Our guest, Hannes Tauber, Marketing Manager and CMO of VOG – Home of Apples, shares his deep-rooted passion for apples, from bringing a sommelier event to apples to the growers who cultivate them, and the generations of tradition behind this remarkable brand.Sponsors:First Class Sponsor: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Premium Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ Premium Sponsor: Avocados from Colombia: https://avocadoscolombia.com/ Premium Sponsor: The Fruit & Vegetable Dispute Resolution Corporation: https://fvdrc.com/ Premium Sponsor: USA Pears : https://www.usapears.org Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

We're kicking off this week's episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we're coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.Jim's guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America's iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.Dave oversees Red Wing's global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world's most recognizable brands.This is Jim's conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era. 00:00 Introduction and Speaker Backgrounds 02:05 Impact of AI on Company Culture 05:09 Snowflake's AI Strategy and Data Security 08:03 AI Use Cases in Marketing 21:26 AI Use Cases in Sales 29:42 Governance and Security in AI Implementation 32:10 AI's Influence on Hiring and Company Growth 34:58 Closing Thoughts and Resources  --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode is Sponsored in part by Intercom:
  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

O presidente da Comissão Mista de Planos, Orçamentos Públicos e Fiscalização (CMO), do Congresso, senador Efraim Filho (União-PB), cobrou que o governo federal busque equilibrar as contas públicas por meio de corte de despesas, e não com aumento de impostos. Segundo o senador, o Executivo parece ter se "esquecido" que equilíbrio fiscal também é promovido pelo lado da despesa.Durante audiência no Congresso nesta terça-feira, 14, Haddad saiu em defesa da política fiscal do governo Lula. Felipe Moura Brasil, Aod Cunha, Duda Teixeira e Ricardo Kertzman comentam:Papo Antagonista é o programa que explica e debate os principais acontecimentos do   dia com análises críticas e aprofundadas sobre a política brasileira e seus bastidores.     Apresentado por Felipe Moura Brasil, o programa traz contexto e opinião sobre os temas mais quentes da atualidade.     Com foco em jornalismo, eleições e debate, é um espaço essencial para quem busca informação de qualidade.     Ao vivo de segunda a sexta-feira às 18h.    Apoie o jornalismo Vigilante: 10% de desconto para audiência do Papo Antagonista  https://bit.ly/papoantagonista  Siga O Antagonista no X:  https://x.com/o_antagonista   Acompanhe O Antagonista no canal do WhatsApp. Boletins diários, conteúdos exclusivos em vídeo e muito mais.  https://whatsapp.com/channel/0029Va2SurQHLHQbI5yJN344  Leia mais em www.oantagonista.com.br | www.crusoe.com.br 

Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage marketing flywheel, and shows why marketers must dismantle the false divide between direct response and brand storytelling. The conversation moves from Acorns' spare-change investing to Down Under's community-driven yoga. She interrogates the role of podcasts as the new TV, the measurement gaps left by ATT, and how authenticity risks becoming uniform in an AI-saturated content world.Questions Shilpa answered in this episode:What drew Shilpa from Acorns to running a yoga business?How curiosity and human-centered marketing let her adapt across industriesWhat is the three-stage marketing flywheel, and how do you know when to move from one stage to the next?Why brand and performance are one continuum, not opposing forces?How LTV makes the case for brand investment with a CFOWhy podcasts function as the ‘new TV' for reach, trust, and ad effectiveness?How marketers should balance host-read storytelling with direct response calls to action?How AT&T's affected mobile marketing measurementWhy authenticity should mean varied storytelling, not uniform brand policingWhat advice Shilpa gives to early-stage wellness founders with no marketing budget?Timestamps:(0:00) – Intro; Shilpa's journey from Acorns to Down Under Yoga(2:00) – Growing up with yoga, curiosity, and career pivots across industries(3:50) – Acorns' mission and how it relates to yoga(8:00) – The three-stage marketing flywheel explained (fit, LTV, brand)(13:50) – Signs you're ready to move between stages (NPS, brand love, data)(15:15) – Making the CFO case for brand investments through LTV(17:00) – The orchestration problem: aligning funnel mechanics with brand reach(19:00) – Podcasts as the new TV: hours consumed, trust, and ad-to-content ratio(24:40) – ATT's impact: creativity up, measurement lagging(26:20) – Authenticity vs. uniformity: the danger of AI-generated generic content(29:30) – Advice to early-stage wellness founders: start with your most loyal clients(55:00) – Wrap-up: Down Under Yoga, on-demand classes, how to connectQuotes:(12:30) – “Stage one is finding who your product is loved by. Stage two is increasing their lifetime value. Stage three is broadcasting your brand story.”(15:30) – “LTV almost by definition is long-term. It allows you to justify investments in brand.”(19:10) – “Podcasts are the new TV. Americans average three hours a week, and the trust in the host feels one-to-one, not one-to-many.”(27:20) – “Authentic does not have to mean uniform. It's the opposite. It means telling varied, engaging stories rooted in what you stand for.”Mentioned in this episode:AcornsDown Under School of YogaShilpa's Linkedin

This week we're very excited to share with you an exciting new show we've launched this week! It's called The Brand Builder's Playbook…a special 8-part series created in partnership with our friends at BERA.ai.In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder's Playbook is your guide to what actually works.Now, here's the important part: you'll hear the very first episode right here in The CMO Podcast feed. But if you'd like to hear the rest of the series, head over and follow The Brand Builder's Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook----------Welcome to the very first episode of The Brand Builder's Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).In this 8-part series, we'll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.We kick things off by asking the most fundamental question: Why does brand matter?Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.If you're a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.---Each week we'll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week's worksheet here: http://bit.ly/4mZImdd –--Read about upcoming episode topics and guests here: https://bera.ai/podcast/"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ochsner Health has been pushing the envelope on value-based care for decades. The New Orleans-based system has succeeded in driving significant cost savings—while improving quality— states that traditionally rank lower in America's Health Rankings The question is: how do they do it? This week, host Abby Burns invites Ochsner Health Network's Eric Gallagher, CEO and Dr. Beau Raymond, CMO to unpack their approach to building out a successful value-based care engine. Throughout the conversation, they share: How they measure success (and what they've achieved) How they evolved their system to the one they have in place today What true payer-provider partnership does—and doesn't—look like to them How they are fine-tuning their value-based care tactics to meet oncoming headwinds We're here to help: Expert Care in Louisiana and Beyond | Ochsner Health How Ochsner Health grounded its VBC success in a culture of innovation Radio Advisory Value-Based Care playlist Ep. 243: What's now and what's next in value-based care Ep. 250: VBC success is possible. Here's how Advocate Health does it. Value-Based Care landing page Help manage the long-term effects of COVID-19 with timely care A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.

Cisco is well known for its data, networking, security, and collaboration products. On today's episode, Cisco's president and chief product officer, Jeetu Patel, joins Sam for a discussion about artificial intelligence, a “megatrend” Jeetu sees as perhaps more significant than the development of the internet or the automobile because of its ability to build on past technological advances. Jeetu and Sam discuss how to manage AI and how to staff for it — Jeetu argues that replacing less experienced or younger workers with technology deprives organizations of key perspectives and new ideas, and instead advocates for developing reverse-mentoring programs inside organizations. Read the episode transcript here. Guest bio: Jeetu Patel, Cisco's president and chief product officer, combines product design and development expertise, operational rigor, and market understanding to create high-growth businesses. He is tasked with building world-class products to solve customers' problems, and connect and protect every aspect of their organization in the AI era. Previously a general manager at Cisco, he led the strategy and development of its Security and Collaboration businesses. Before Cisco, Patel was the chief product officer and chief strategy officer at cloud content management company Box. He's also held roles at EMC, including chief executive of its Syncplicity business unit, CMO for the Information Intelligence Group, and chief strategy officer. He currently serves on the board of JLL, a commercial real estate services company. Jeetu has a bachelor's degree in information decision sciences from the University of Illinois at Chicago, and lives in the San Francisco Bay Area. Me, Myself, and AI is a podcast produced by MIT Sloan Management Review and hosted by Sam Ransbotham. It is engineered by David Lishansky and produced by Allison Ryder. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

If you're reacting more than leading, it's time to rethink your strategy mindset. Michael Watkins joins Drew Neisser to explore how CMOs can evolve from tactical executors to strategic leaders. Hear how to develop enterprise thinking, lead across silos, and apply Watkins' RPM model to every level of your marketing org. Want more? Check out the rest of the conversation on YouTube. What You'll Learn How to apply the RPM (Recognize, Prioritize, Mobilize) model to level up strategic thinking The difference between enterprise leadership and functional execution Why most marketers struggle with long-term thinking—and how to fix it  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Amanda Goetz is a 2x Founder, CEO and 4x CMO. She is an inspirational writer and content creator captivating millions of people every month through her social insights and newsletter “Life's a Game”. Amanda's new best-selling book, Toxic Grit: How to Have It All and (actually) Love What You Have, is a rally cry about thriving without the grind. Amanda graduated Summa Cum Laude from the University of Illinois at Urbana-Champaign and went on to lead marketing teams at Ernst & Young, The Knot and still advises as Fractional CMO to multiple startups. She started her last company, House of Wise, during the pandemic in her garage, raised two rounds of venture capital and sold it in 2022 all while homeschooling three young children as a single mom. She found love again and lives with her partner and 3 kiddos in Miami, FL after a decade dodging hustle culture in NYC. Plus: Exclusive for I Dare You Podcast listeners: Grab 3 free custom PDFs (Effortless visual synopsis, workbook, and Be At Ease worksheet) at idareupod.com. Connect with Amanda: Instagram: @theamandagoetz www.amandagoetz.com

A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar  to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to]  challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand's cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won't make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.Quotes We don't track things like share of voice. Really I believe that this is an outdated metric. You are only measuring your intent, not your outcome. So we use a metric we develop called share of attention. Share of attention is really a metric that takes into account, the output in there, the effect, the impact that you make in your audience.We are measuring the end game, not the starting game, so you get a real pulse on what's working.Key TakeawaysCulture drives growth. Every purchase decision is culturally influenced, even in B2B. Don't chase trends. Predict cultural moments and map “cultural categories” to get ahead.Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.Episode Timestamps(05:49) The Trust Tree: Collecting behavioral data(21:38) The Playbook: Developing cultural intelligence reports (30:19) Dust up: Navigating gaps in metrics (31:05) Quick hits: Rodrigo's Quick HitsSponsorPipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR.LinksConnect with Ian on LinkedInConnect with Rodrigo on LinkedInLearn more about WinninLearn more about Caspian Studios  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on The FratChat Podcast, we're putting the “Commander in Beef” back in Commander-in-Chief with From Fittest to Thickest: The Top 5 Fittest and Least Fit U.S. Presidents! From Teddy Roosevelt punching his way through history to William Howard Taft turning bathtubs into national monuments, we're ranking which presidents could actually survive a workout and which ones would tap out after the warm-up. We're talking steak-for-breakfast diets, McDonald's diplomacy, and the presidents who made the White House scale cry for mercy. It's America's ultimate fitness test, and let's just say... some of these guys failed the mile run hard. But that's not all! In Emails from the Listeners, a listener's roommate takes Halloween enthusiasm to a full-blown horror movie possession, while Cindy from Atlanta wants our take on Bravo star Wendy Osefo's fraud arrest. PLUS, this week the news brings us the latest on a high school teacher who weaponized “liquid ass.” Plus, in Not the Drag Queens, a Texas man with a mile-long rap sheet proves once again that the creeps are coming from inside the Bible Belt. Buckle up! This episode's got more twists than Taft's diet plan. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.In Part 2, host Mike Linton sits back down with Spencer Stuart Practice Leader Richard Sanderson to get tactical about comp negotiations, severance, equity, and managing your team through pay anxiety. If you're a CMO (or headed there), this episode is your field guide to securing a fair offer and stewarding compensation conversations with your org.Points of interest: • Your moment of maximum leverage: why the verbal offer is the prime time to align on comp—and how to use that window without damaging trust. • How different companies negotiate: spotting “full & fair” one-shot offers vs. multi-round negotiators—and how to work the process with your recruiter as a broker to keep heat and emotion out. • Beyond base and bonus: what's often negotiable (e.g., severance, sign-on/bridge, relocation, start date, work location, travel, even one-offs) and how to prioritize your asks. • Severance norms & timing: what policies typically look like (e.g., 6–12 months in many cases), when to ask, and why it's safest through the recruiter. • Feeling underpaid? Building a data-backed case with market signals, peer benchmarks, recruiter insight—and how proxy statements can ground internal conversations. • Underwater equity & team morale: acknowledging pain, reframing to a long-term vision, and understanding annual equity refresh dynamics (timing matters). • Do the 5-year cash-flow analysis: compare current state vs. new offer (vesting, cliffs, bridge needs) so you don't get surprised in Year 1–2. • Today's relocation reality: mortgage-rate math and why moves can be financially punitive—plan your package accordingly. • Offer etiquette & reputation risk: why turning down a written offer is a red flag on process—and why reneging after signing can follow you. • Be ready for the AI question: every senior marketing interview now probes AI use cases, impact, and CFO alignment—have crisp examples.Sponsored by QuadMarketing only works when everything works together. Quad helps your marketing machine run with less friction and smarter integration—so you get speed, efficiency, and ROI. Better marketing is built on Quad. See how better gets done at www.quad.com/buildbetter.If you missed Part 1, go watch that next—then subscribe for weekly conversations with leaders who've sat in the CMO chair.#CMOConfidential #CMO #ExecutiveCompensation #MarketingLeadership #Negotiation #Equity #Severance #AIinMarketing #SpencerStuart #MikeLinton #RichardSanderson #QuadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand is the promise you make to customers and the experience you deliver every time. In this week's episode of Growth Talks, Tamara Mendelsohn, former CMO of Eventbrite, joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actually matter, Tamara breaks down the core drivers behind Eventbrite's success and the mindset shift every marketer needs to drive long-term growth. Find out how great marketers align brand and performance teams, choose the right signals, and use curiosity and customer insight to build brands people love.

On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google.Steve shares his journey from corporate marketing to building a thriving agency, and dive into why most revenue teams miss the real story in their data, how to flip the script on pipeline analysis by studying rejection instead of just conversion, and the critical role of sales + marketing alignment in fixing the “pipeline black box.”You'll hear practical examples from Steve's experiences as an in-house demand gen leader and now running his ABX agency, insights into what's working for growth-stage SaaS companies right now, and a fresh perspective on building GTM systems that actually deliver results.If you're a CMO, CRO, or RevOps leader looking for new ways to diagnose what's holding back your pipeline, this episode is a must-listen.Key Topics Covered:Lessons from demand gen on identifying what works vs. what doesn'tABM → ABX: creating account-based experiences that align sales + marketingThe “messy middle” handoff between sales and marketing, and why it breaks most funnelsFlipping the script: studying disqualification rates instead of obsessing over MQL → SQL conversionPractical examples of diagnosing rejection data and what it revealedThe underestimated importance of data hygiene, UTMs, and ops rolesWhy improving what you already have often beats chasing new volume

Welcome to the Artificial Intelligence Podcast with Jonathan Green! This episode delves into the evolving landscape of AI in the marketing realm, featuring our distinguished guest, Alan Gold, a seasoned fractional CMO with extensive experience in leveraging AI for marketing strategy enhancement.Alan Gold shares his insights into the transformative shift within the CMO space, driven by AI. He explores the utilization of AI as a thought partner, aiding in the consolidation of creative ideas, and emphasizes its role in expediting research and data analysis. Alan discusses the challenges marketers face in maintaining originality as AI adoption becomes widespread and warns against the pitfalls of homogenized content.Notable Quotes:- "AI serves as a thought starter, but creativity and strategy must lead." - [Alan Gold]- "When everything starts to sound the same, differentiation becomes paramount." - [Jonathan Green]- "AI offers tools for efficiency, but the essence of marketing lies in human creativity." - [Alan Gold]- "If your opening gambit is deception, that's a problem." - [Jonathan Green]Alan highlights the importance of strategic AI implementation to solve specific marketing problems, rather than adopting it due to industry pressure. He stresses the necessity of preserving human interaction where it matters and the potential for AI to support, but not replace, the need for genuine customer engagement.Connect with Alan Gold:LinkedIn: https://www.linkedin.com/in/alanegold/ Email: alan.gold@techcxo.comFor those seeking to understand how AI is reshaping the marketing landscape and wish to gain insights from an industry expert navigating this transition, this episode is essential listening!Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Geoff Cook's career took off the night he met MoMA's CMO—and helped create the iconic MoMA QNS brand. Since then, he's shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact. What You'll Learn in This Episode - How a single encounter can launch a career and define a creative trajectory - Why human connection is at the heart of every successful brand experience - The concept of “world-building” in branding and how it fosters community - How to balance AI as a tool without losing creative originality - Key considerations for branding early-stage companies and preserving cash Episode Chapters (00:00) Intro (00:33) Jeff Cook's career breakthrough at MoMA (02:10) Early lessons from DKNY and international branding (04:07) Culture-driven branding from Milk to global institutions (07:40) Translating cultural expertise to JFK Terminal 4 (10:09) World-building brands to foster human connection (12:19) AI in creative work: opportunities and guardrails (20:12) Mentoring early-stage companies and branding pitfalls (26:27) Brands that make Jeff smile About Geoff Cook Geoff Cook's career catapulted on the night he met MoMA's CMO at a Base party in Manhattan, where he discussed developing the institution's new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create, including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral. What Brand Has Made Geoff Smile Recently? Geoff is impressed by On, a Swiss-based athletic brand. He admires how On builds a cohesive, coherent world through product design, store experiences, and creative campaigns that surprise and delight. The combination of Swiss precision and playful, culturally relevant marketing makes On a standout in his eyes. Resources & Links Connect with Geoff on LinkedIn. Check out the Base Design website and Instagram. Here's the Design Week article on AI we discussed. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by pairing product truth with peer proof through events like Dreamforce, Trailhead, and forums, so customers learn how to win with your product (not just why it's great). That mindset turns advocacy into momentum.But teaching only lands if the tech actually works in the flow of “work”, so Ariel's rule is being able to put data before demos. He emphasizes the need to harmonize and govern customer data in Data Cloud so AI agents have context, then deploy them where they matter. For example, a product Q&A agent spun up in weeks drove 700k+ customer chats, and their website/service agents have resolved 1.6M cases because they understand real customer history, permissions, and next best actions.Finally, as a brand, you need to be Customer Zero and balance quick wins with long bets. Dogfood your offerings first to iterate fast and convert internal proofs into external playbooks, then scale what works. Watch the video version of this podcast on YouTube ▶️: https://youtu.be/92Rfv19ypQE          

In this episode, Meredith's husband reacts to Meta's marketing email promoting Click Here, a new book by Meta's CMO, Alex Schultz. He and Meredith dissect the irony of a spammy marketing email from a supposed marketing expert, discuss the ethics of self-promotion, and reflect on the larger problem of how social media platforms manipulate attention. The episode offers valuable lessons for small-business owners on trust, transparency, and ethical digital marketing.Timestamps[0:00] Introduction: Meredith's husband and Meredith open the episode with a discussion about a new marketing book.[0:24] Discovering “Click Here”: They introduce Click Here, written by Meta's CMO, and react to the confusing promotional email.[1:00] Email Confusion Begins: Meredith's husband decodes Meredith's forwarded email and begins exploring its headline.[1:31] The Mark Zuckerberg Endorsement: They react to Zuckerberg's quote and how it overshadows the author.[3:47] Early Amazon Reviews: Discussion about the initial reviews—mostly Meta insiders—and what that says about credibility.[5:13] Spam from Meta: They point out that the marketing email itself is spam—sent without consent.[5:50] Questionable Marketing Ethics: Meredith's husband critiques Meta's tactics as tasteless and self-serving.[7:43] Meta's Massive Email Power: They note how Meta can easily contact millions of small businesses for free.[9:23] Social Media Reflections: They close by discussing social media's broader effects and future content plans. CONTACTLeave Feedback or Send us your questions:https://forms.gle/bqxbwDWBySoiUYxL7 ---

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Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from “just the marketer,” a label no one should wear, to business leader.   The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable.   In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets.  Three Actions Behind Sandy's CMO+ Success: Mindset: Claim growth as the job and step closer to revenue through partnerships  Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales  Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale  Plus:  How to choose a plus that aligns with company growth priorities  How to juggle both roles with capacity planning and clear priorities  How to protect brand integrity while telling a shared story with partners  How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product Weighing a plus or already living one? You'll find proven moves here.   If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

School is back in session—and so is the CMO Podcast, live from Penn State's Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn't go as planned.This year's guests bring diverse experiences:Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach