Podcasts about CMO

In this episode reshaping how we think about AI, Joan Nguyen and Sarah Willersdorf take over the podcast to talk about what's possible right now. Joan Nguyen is the co-founder and CEO of Bümo, the first AI family assistant to help parents instantly book care and handle the logistics of family life. Sarah Willersdorf is the former Head of Luxury, Fashion & Beauty at Boston Consulting Group, and a former CMO who now advises boards and CEOs on where AI actually drives value. They explore how execution is being democratized, why women are positioned to win in this shift, and what fundamentally can't be automated. They discuss how they're building in their lives every day, and why this moment is real—and closing. Key highlights: How they actually use AI in their lives every day—from household admin to building companies Why women have a unique competitive advantage right now: communication, judgment, strategy What builders are genuinely creating in this moment when execution costs have dropped What AI can't replace: human judgment, conviction, and deciding what's worth building The real opportunities and what's at stake in this moment Ready to start building with AI? If you're ready to start building with AI and want to know where to actually start, or what you should pay attention to—Joan and Moj created AI Maxxing, a 6-week mentorship program for founders, operators, and executives. The 1st cohort begins August 20.Visit joinaimaxxing.com and use code GOOP at checkout for exclusive 10% off. Connect with Joan Nguyen and Sarah Willersdorf: Follow Sarah Willersdorf on LinkedIn Follow Joan Nguyen on LinkedIn To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to Throwing Fits on Patreon. Sacré bleu, it's hotter than the Devil's dick up in this bitch. This week, Jimmy and Larry are coming to you live from Paris Fashion Week for another on the road classic to discuss our new Sun Buddies collaboration, France has pollen just like the rest of the world, double wide baby business class, the record-breaking Parisian heatwave that is truly ruining everybody's time, Clav opened up the 424 show and people are pissed, our hotel has a piss pool, checking back in on Charvet, Auralee refuses to miss, turns out Lawrence is actually the sweatiest man alive and everyone is talking about it, glomming onto a dinner reservation only to end up sacrificing yourself for the good of the party, sauerkraut and pig knuckles, Niceness is next up, mistaken case of CMO identity, James attend his first Rick Owens show, and much more.

The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving. In this episode, Drew talks with Paige O'Neill (Culture Amp), Scott Gordon (HG Insights), and Ali McCarthy (Asset-Map) about what it takes to start strong in a new CMO role. They explore how to pressure-test what you heard in the interview process, align quickly with the executive team, assess the team you inherited, and decide where marketing can create the most meaningful impact. The conversation also digs into how AI is changing the first-90-days playbook, from accelerating onboarding and research to raising expectations around team productivity, experimentation, and org design. Paige, Scott, and Ali share how they're using AI, where they're still relying on old-fashioned listening, and why the best early wins are the ones that build momentum with both the team and the business. In this episode: Paige shares how she tested the interview story against reality, unlocked stalled team ideas, and used AI to speed up onboarding Scott breaks down how he pressure-tested pipeline goals, budgets, team sentiment, and sales alignment before resetting expectations Ali explains how she brought focus to Asset-Map's many possible stories, used research to sharpen the message, and chose the first market problem to solve Plus: How AI is accelerating onboarding, research, testing, and early execution Why early wins should build credibility without disrupting what works How to gauge AI readiness across your inherited team Why the first 90 days are your best window to challenge assumptions If you're stepping into a new CMO role, or preparing for one, this episode offers a practical look at how to use your early window wisely, build trust quickly, and avoid squandering the power that comes with fresh eyes. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤListen to Kipp's podcast Marketing Against the Grain, and pre-order his new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow.ㅤJay Schwedelson wanted Kipp Bodnar on the show since day one, and it's easy to hear why once the two of them get going on the one thing keeping marketers up at night: whether AI has quietly torched the playbook everyone spent fifteen years building. HubSpot's CMO makes the case that content isn't dead, it just has a brutally short shelf life now, and the marketers who win are the ones who treat originality and taste like the scarce resources they've become. Along the way they get into why the new robots reward writing for actual humans, what a real content engine looks like when you're starting from zero, and the reasoning behind Kipp's new book in a year when four million others got published.ㅤBest Moments:(02:01) Why AI didn't kill content marketing but did break the old playbook and slash content's shelf life(04:16) The T-Swift theory of content, why being good isn't enough anymore and you have to be prolific too(05:56) Writing for the new robots, how AEO flips twenty years of SEO into a human-first game(08:48) Why Reddit, LinkedIn, and YouTube quietly became the sources AI search trusts most(10:53) The one content engine Kipp would build first if he were starting with nothing today(13:18) Why he wrote a book in the middle of the short-form video era, and who it's really for(16:17) The journalism-school lesson that beats a business degree, repetition doesn't ruin the prayer

Olivia Rodrigo's Daisy Chain Fields festival sold out in less than an hour—but the biggest lesson for brands has nothing to do with the lineup. It reveals what modern consumers are looking for from the brands, organizations, and public figures they choose to support—and why representation and brand values have become powerful drivers of brand growth. In this episode, Sonia Thompson uses Olivia Rodrigo's sold-out festival as a brand growth case study to explore two powerful drivers of customer connection: representation and brand values. You'll learn why consumers respond so strongly when they feel seen, why shared values influence buying decisions, and how brands can create deeper, more meaningful relationships with the audiences they want to grow with. In this episode, you'll learn: • Why Olivia Rodrigo's festival resonated beyond the music• How representation in marketing helps customers feel seen and signals who belongs• Why brand values only matter when customers can see them in action• How brands like Netflix and Dove have turned representation and values into long-term brand growth strategies• How customer connection, consumer behavior, and brand values influence modern buying decisions• Questions every marketing leader should ask to evaluate whether their brand is helping customers feel both seen and aligned Whether you're a CMO, marketing leader, founder, or customer experience professional, this episode will help you better understand what modern consumers care about—and how representation, brand values, and customer connection can become sustainable drivers of brand growth, customer loyalty, and long-term competitive advantage. Because today's customers aren't just evaluating what you sell. They're paying attention to who you center and what you stand for. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: sonia@soniaethompson.com

What do you do when a brilliant, Oxford- or Cambridge-educated graduate walks into your office, chronically late, completely uncommitted to the business, but undeniably sharp? If you're Mike Harle, you don't fire them—you tell them to follow their heart and join the circus. This week, we sit down for an exclusive, world-first public interview with Mike Harle, the former UK Chief Marketing Officer of Shell. In a legendary two-minute conversation around the year 2000, Mike looked past the corporate KPI metrics of a young, nervous junior executive named Jimmy Carr and gave him the ultimate piece of career advice: Do give up your day job. In this episode, Mike shares the fascinating backstory behind one of comedy's most famous career pivots, why he turned down an exclusive UK deal with a struggling new startup called Red Bull, and what it truly means to manage potential over performance.

"You are always a student, never a master." This simple principle serves as the heartbeat for a life dedicated to authentic human depth. In a world optimized for digital efficiency and "frictionless" convenience, the true currency of a meaningful life remains the unscalable power of independent thought, presence, and intentional effort.   In this episode of Gratitude Through Hard Times, Sandra Lopez explores the growing cultural movement of human connection, healing, and the unexpected ways we tune back into our personal truths. Sandra shares insights from her personal journey, including navigating a high-stakes executive career at tech giants like Intel, Adobe, and Microsoft, confronting a pivotal 360-feedback review that labeled her a "robot," and utilizing the forced pause of the COVID-19 pandemic to embark on a radical road of self-discovery through Kabbalah. Together, the conversation dives into how we show up for our teams with deep empathy, the power of using technology as a contrarian force, and how choosing a messy, non-traditional path allows leaders to trade superficial ego validation for lasting, soul-led growth.   10 Memorable Quotes: "Business is business, and you keep your personal life separate." "Until, you know, maybe two years into, uh, my management, I got my 360 feedback, and, feedback is a gift." "One of my team members said, 'I don't know Sandra. She seems to be like a robot.'" "A good leader delivers results, but how do you become a great leader? And the great leader is the understanding that we are all humans." "The greatest gift that I get isn't my bonus. It's the little emails that I get..." "I'm 53 and I would say most of my lifespan, was probably giving gratitude very superficially." "Am I doing this for my ego or am I doing this for my soul? And that's a very hard transition actually." "The soul responds to the soul. So when, if you're starting your own business and you really focus on what's the soul of the company... Humans are gonna respond to that." "The moments, the hardest moments of my life was when I saw exponential growth." "Be delusionally... Be delusional about finding your soul. How's that? DeLulo" 10 Key Takeaways: The Character Test of Feedback: Why embracing uncomfortable 360-degree reviews and extracting truth from critical peer assessments is infinitely better than building an inner circle of enablers. Good vs. Great Leadership: Understanding the stark reality of corporate metrics, where delivering OKRs only makes you a good leader, while a great leader prioritizes the unscalable human-to-human capacity. The Hidden Debt of the Ego: Recognizing the profound impact of modern business systems and digital platforms like LinkedIn, which function as machines engineered to feed external images rather than internal truths. The Evolving Rules of Tech: Dealing with the modern reality of AI engagement, choosing to use technology strictly as a contrarian tool to challenge strategic blind spots rather than a superficial echo chamber to validate existing bias. The Value of Trailing Humans: Processing the bittersweet realization that while tools can assist operations, chatbots lack a conscience, meaning true personal breakthroughs require stepping away from screens to converse with a real human being. Remembering COVID's Gift: Reclaiming the narrative around global and personal hardships by extending genuine gratitude to a crisis that forced a necessary internal pause and deep ancestral self-discovery. Systemic vs. Soul Presence: Learning that showing up authentically requires skipping rigid, traditional expectations of how leaders "should" live or format their personal partnerships and spaces. Sitting in the SAVERS Routine: A look at how intentional daily habits form resilience, utilizing quiet mornings dedicated to silence, gratitude, visualization, exercise, contrarian reading, and scribing. Certainty and Intuition: How dialing into your core intuition prompts people to pause, providing an unshakeable confidence that overrides logical fears when making massive career pivots. The Micro-Intervention of the Zag: How breaking past a commoditized, fast-paced, and highly automated corporate landscape to bring the purposeful messiness of the soul back into business is the ultimate competitive advantage. About our Guest: Growing up with a relentless work ethic shaped the foundation of Sandra Lopez's purpose-driven approach to leadership. Guided by the personal philosophy that "you are always a student, never a master," she learned early that true wisdom requires a lifelong commitment to unlearning, learning, and continuously putting one foot in front of the other, no matter how grueling the path becomes. Raised to appreciate the delicate balance between high-stakes profit metrics and a deep responsibility to give back, those early values instilled in her a lasting dedication to community advocacy, representation, and leading with radical transparency. After entering the technology workforce, Sandra discovered a deep passion for driving corporate transformation at an elite level, spending over twenty years holding executive and leadership roles at iconic global brands including Intel, Adobe, and serving as the former CMO of Microsoft Advertising. What began as a traditional path focused on hard business outcomes evolved into a fulfilling calling as the CEO of Ambi Ventures, where she partners with ambitious businesses to provide elite fractional CMO services, advisory expertise, and investments. Dedicated to being an active advocate for Latina executives across America and serving as a co-chair for the World Economic Forum's AR/VR Model Commission, Sandra believes that integrating empathy and humanity into corporate spaces is at the heart of meaningful growth. Outside of her advisory career, she stays actively involved in exploring diverse spiritual and mindfulness practices like Kabbalah, prioritizing intentional morning routines, and inspiring the next generation of leaders to look past the ego to connect deeply with their soul's true purpose.

AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time personalization strategies. Cole discusses how modern ecommerce platforms should seamlessly integrate predictive models without the marketing hype.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Riding their bicycles for 200 miles in two days, 125 culinary leaders and other supporters of the No Kid Hungry campaign raised a record-setting 1.29 million dollars. Their grit and determination over the years have helped connect more children to the bipartisan, fully-funded Summer Meals programs, increasing participation from 3 million to nearly 19 million kids.Joining us on the site of Chefs Cycle in Bend, OR to share their personal stories of sharing and sacrifice are:Alex Craddock, CMO of Citigroup;Brian Morris, "B-MO", Executive Chef for Hattie B's Hot Chicken;Cory Melanson, Chef of Splendido at the Chateau in Beaver Creek, CO; Micah Klasky, the Executive Chef of The Hive at the21 C Museum Hotel in Bentonville AR; andThe Father-Daughter team of Ted Cizma, Executive Chef of LA Catering and Local Events by David LeFevre, and Elaine Cizma, "restaurant-adjacent" health care technologist.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands still evaluate enterprise Shopify on license cost. The operators in this conversation evaluate it on opportunity cost, and that reframe changes the whole decision.Rick Watson opens a three-part series on the business case for enterprise Shopify with three people who have actually run the migration. Elara Verrett, Chief Digital and Customer Officer at Reitmans made the move to get closer to the customer without standing up an army of engineers. Renee Halverson, CMO at Marine Layer, has run on the platform for more than a decade and scaled the brand without hiring a CTO to babysit the stack. Scott Lux, VP of Digital Commerce at Stanley 1913, came from the Salesforce and Demandware world and now uses Shopify to survive high-heat drops, where the only question that matters is how many orders per minute the platform can clear.The number that came up: one brand cut its tech partner count from 40 to 10. The argument underneath it: a fashion retailer's core competency is retailing, not running a development shop.It isn't all upside. Scott's warning is blunt. The front end is nimble, but the downstream integrations into OMS and ERP are where "easy" goes to die, so pressure test them before anyone signs. Lara's warning is about people, not software. The agility is real, and most large organizations are not built to absorb it.One point they all landed on, and it cuts against instinct: standardization beats customization where it counts. Checkout is the example. Shoppers trust the flow they already know, and rebuilding it rarely pays for itself.The Big Green Bag Of Promise: Enterprise Shopify Webinar Series is sponsored by Avalara, Domaine, and Pattern.

In the latest episode of Scratch, Philip Edsel, VP of Brand & Creative at Ladder, breaks down why most marketing misses the mark and what separates brands that feel cultural from those that feel tone-deaf. As fitness platforms multiply and algorithms fragment audiences, Ladder's strategy isn't to chase trends. It's to listen obsessively to what members actually want—and let that drive every creative decision. We get into: → Why cultural relevance can't be outsourced (or bought from a report) → How to build culture listening into your creative process without overthinking it → Why structuring teams around culture matters more than having the right budget → The brands that win: Skims, Bandit, Nothing-and why art direction is strategy → What happens when you listen to members instead of investors The key takeaways: Self-awareness is the number one attribute of great marketing - Most work fails because it lacks it. It's not about being clever. It's about understanding how your brand is actually perceived and what conversations are happening around it. Culture listening is structural, not magical - Put 30 minutes on your calendar every week. Get obsessed with what your audience actually cares about. Make it non-negotiable. By the time most brands catch on, they're six weeks too late. Either you have the people or you don't - You can't bottle up cultural taste. Either your team feels the pulse of what's moving culture, or it doesn't. If you don't have those people, recruit differently or organize differently. Yeti structured their entire team around communities. Most brands didn't even think of it. Listen to what your members want, not what trends are screaming - Ladder runs 45-minute surveys by the thousands. They're drowning in feedback about what members actually want. That drives product and creative not investor mandates. Simplify your language - Bad copywriting is Philip's biggest pet peeve. If it's a teaser that says "something's coming"—that's meaningless. Use words you'd actually use at dinner. Momentum is found too late for legacy brands - Challenger brands can move faster because they're willing to take creative risks informed by audience data. The inflection point is real. You have to be willing to swing. Watch this episode: ▶️ YouTube: https://youtu.be/pYQH4xUeU9o Scratch is a production of Rival, a marketing innovation consultancy. Hosted by Eric Fulwiler, featuring Philip Edsel of Ladder. Find Rival: wearerival.com | LinkedIn Find Eric: LinkedIn Find Philip: LinkedIn Find Ladder: joinladder.com Say hi: media@wearerival.com     Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

What if the thing wrecking your relationship isn't a bad quarter or a failed deal, but the fact that you've gotten so good at building your empire you accidentally turned the people you love into roommates? In this episode of The Happy Hustle Podcast, I sit down with Cody Jefferson, a man who is genuinely hard to put in a box. He's a husband, a father, a serial entrepreneur, a CMO, an advisor to some of the biggest names in entertainment and business, and the founder of 126 Brotherhood. But what you might not expect is that Cody was also a pastor for 13 years, a licensed mechanic, a licensed barber, and a touring musician for close to a decade. He grew up in rural Oklahoma in a little trailer with his grandparents, wrestled his way through school, found faith again in the most unexpected way, and has since built a life and a mission around one simple but deeply powerful idea: this is who I am, so this is what I do. This episode matters because Cody isn't just another guy talking about mindset and morning routines. He's someone who has buried 148 people, navigated divorce and co-parenting with grace, rebuilt his identity from the ground up, and figured out how to be a present father, a devoted husband, and a thriving entrepreneur all at once. This is one of those conversations that quietly rearranges something inside you. One of the biggest things I took from this episode is Cody's framework for identity formation. He talks about looking at the fruit of your life honestly, seeing where the dead branches are, and asking yourself if what you're doing every day is actually confirming who you say you are. It's not motivational fluff. It's a real gut check. If you say you're a devoted father but you keep saying no to your kid's football games and yes to every speaking gig, the fruit doesn't lie. We also got into something most men avoid talking about, which is what happens when a man loses his sense of purpose. Cody described it simply and clearly. A man without purpose becomes a ship without a rudder. He either absorbs everything or deflects everything and then disappears into isolation, devices, or the business because the business doesn't talk back. It doesn't have emotions. It doesn't need him to show up fully. And before he knows it, he's dug himself into a hole with his family that feels too deep to climb out of. Cody's take? You either dig down or dig out. That's the choice. What I loved most was how Cody talks about success on his own terms. He told me about a conversation he had with his son Stetson while they were out driving one of his old trucks. His son asked why they didn't have a Ferrari. By the end of that conversation, the boy said he liked the old trucks better anyway and started dreaming about one day having a barn full of them where his own kids could come work on them together. Cody looked at me and said, "Son, that's success to me." That hit home. Big houses, fast cars, empty dinner tables. Cody has seen it up close. He's not against the money, he just knows it won't give you what you think it will. We talked about faith and entrepreneurship, about how the same grace that carried him through a pastor scandal that shook his world is the same grace that carries him through the uncertainty of building companies. He said something I keep coming back to: in business, every day starts at zero. You're going to take loss as much as you take a win. His faith hasn't weakened through that. It's deepened, because it has to. We also talked about AI, about 126 Brotherhood, about Flower Friday, about keeping fishing poles in the truck so any time you pass a pond you stop and fish with your boys. About how his eleven year old still holds his hand and how he never plans to be the one to let go first. Cody defines Happy Hustlin' as being in purpose and on purpose. He said it beautifully: the stress of his life isn't distress, it's use stress. Everything is something he said yes to. And as long as he knows God called him to it and his boundaries are in place, he's a happy camper. That's it. That's the whole thing. We're all desperate to be known, but we settle for being seen. Cody Jefferson is calling us higher than that. Your story is worth knowing. And if this episode doesn't remind you of that, listen to it again. Listen to the full episode here: https://caryjack.com/podcastin/ What does Happy Hustlin' mean to you? Recognizing that I am in purpose and on purpose. And so that the stress of my life is not distress, it is use stress. Everything is working for me, that everything in my life is an opportunity that I've said yes to. So if I find myself super stressed about something, it's probably my own fault and my own ego trying to get in the way. Connect with Codyhttps://www.facebook.com/codyjeffersonpersonalhttps://www.instagram.com/codyjefferson/https://www.youtube.com/@codyjeffersonofficial/videoshttps://x.com/codyjefferson?s=21https://www.linkedin.com/in/codyjeffersonofficial/https://www.tiktok.com/@codyjeffersonofficial?_r=1&_t=ZS-97LAxaMjGZM Find Cody on this website: https://126brotherhood.com/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all night If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at https://www.bioptimizers.com/happy and use code HAPPY10 for 10% OFF. =================================================================== My Green Mattress If you've been waking up with back pain, feeling stiff, or just not getting that deep, quality sleep. This might be what you're missing: My Green Mattress. It's made with clean, non-toxic, and eco-friendly materials, so you're not just sleeping better, you're sleeping healthier too. The comfort and support are on another level, and you can really feel the difference night after night. If you're ready to invest in better sleep and better recovery, check it out at https://thehappyhustle.com/mygreenmattress Ozlo Sleep If you've been struggling to fall asleep, stay asleep, or just wake up feeling actually rested, let me put you on to something that's been a total game-changer: Ozlo Sleep. These aren't your typical sleep buds. They're designed to block out noise and help your brain fully relax, so you can drift off faster and stay in deep, uninterrupted sleep. Perfect if you're a light sleeper or just want that next-level rest. If you're ready to upgrade your sleep and wake up feeling recharged, check out https://ozlosleep.com and save $80 OFF using code HAPPY.

Most businesses don't fail because they lack ideas.They fail because they struggle to execute, communicate their value clearly, and connect with the right customers.In this episode of Liftoff, Keith Newman sits down with Stephen Cozzolongo, Partner & CMO at Digital Position, to discuss growth marketing, customer acquisition, AI, business scaling, leadership, and the mindset required to build successful companies.Stephen shares why trying to market to everyone is one of the biggest mistakes businesses make, how AI is transforming marketing workflows, why great marketers aren't being replaced by AI, and how discipline and consistency influence every aspect of business and life.Whether you're a founder, marketer, entrepreneur, or business leader, this conversation is packed with practical insights on growth, execution, and long-term success.Topics discussed: Why most brands stop growingThe importance of customer segmentation and ICPsHow AI is changing marketing and advertisingThe future of content creationPaid media, SEO and growth strategies Leadership and company cultureThe mindset behind consistent executionWhy "How you do one thing is how you do everything"Connect with Stephen Cozzolongo: Website: https://www.digitalposition.com/LinkedIn: https://www.linkedin.com/in/stephencozzolongo Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses' growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeith #Marketing #GrowthMarketing #BusinessGrowth #Entrepreneurship #DigitalMarketing #AI #Leadership #SEO #PaidMedia #BusinessPodcast #LiftoffPodcast

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studies in brand building, and what it teaches us about storytelling, category creation, and why the best product doesn't always win. Together, we dig into why optimizing for serendipity beats optimizing for control, why nobody actually cares about your product features, and why treating marketing as a favor to your team might be the most expensive executive mistake of all. About our guest, Michael Londgren Michael Londgren is CMO at Responsive, the category leader in strategic response management - helping companies win more business with faster, trusted responses to RFPs, security questionnaires, and due diligence requests. He joined the company when it was still known as RFPIO and helped lead its rebrand and category creation strategy. Before that, he held senior marketing roles at DocuSign and Ariba. He's also a committed McLaren fan and a reluctant F1 convert who has since gone fully down the rabbit hole. What B2B Marketers Can Learn From Formula 1: Drive to Survive The story was always there — your job is to find it. F1 racing existed for decades before Drive to Survive. The rivalries, the drama, the characters - none of it was invented. What changed was that someone decided to actually tell the story. Ian's point is direct: "In B2B, we do the same exact thing where we just make excuses for ourselves about how boring we are. It's not boring to the people whose life's work it is." Michael connects it to the 15,000 SaaS solutions all competing for a slot in a company's stack of roughly 30: "If you're a standard B2B marketer doing the standard B2B things in a sea of 15,000 competitors, you're not gonna win." The brands that break through aren't the ones with the best features - they're the ones who found a human story worth telling. Don't brief your way to authenticity. Go find the story. Optimize for serendipity, not control. When Drive to Survive's producers started filming, they didn't know what the show would look like. They didn't know if teams would open up. They didn't know what rivalries would emerge. Season 1 was imperfect, messy, and completely riveting. Ian draws the line to B2B: "What people do is they don't do that, because they want to optimize for control. Whereas optimizing for serendipity is a far better strategy." B2B marketing teams script every word, engineer every answer, and then wonder why nobody engages. Michael connects it to something he learned from Keith Krach, co-founder of Ariba: "Luck is when opportunity meets preparation." The grind is still required — you just can't design the outcome. Sometimes the thing that makes the show is the character you didn't plan on finding. Nobody cares about your product. They care about value. Michael puts it plainly: "Let's be honest, nobody cares about the product. They don't." Drive to Survive runs eight seasons and barely covers how the cars actually work. The engineering matters enormously. But it's not the story. The story is the drivers, the rivalries, the decisions, and what it costs to win. Michael connects it directly to Responsive's rebrand from RFPIO: "RFPIO is very product focused. Responsive is a higher value, more interesting concept. Everyone wants to be responsive. That's an aspiration." The lesson for any B2B brand: lead with what the value unlocks, back it with customer voices, and let the product prove itself rather than trying to prove it upfront. Marketing is a strategic imperative, not a favor. Ian heard something on a recent shoot that stuck with him: a senior executive said, "Anything to help marketing." It sounds generous. It's actually the wrong frame entirely. "You're not helping marketing," Ian says. "You're doing the thing that is strategically imperative for our business." He identifies three people any audience most wants to hear from: the CEO (who sets the vision), customers (who validate the value), and anyone inside the organization who happens to be genuinely interesting. Michael adds the Responsive example - a team member who started small-group Coffee Chats with customers, grew them to hundreds of regulars, and became a mini-celebrity in their community: "Identifying who really resonates and putting investment behind that person. That's it." "The future of marketing is customer success — how customers are getting value — and bringing that to life authentically. Back to Drive to Survive: authentic human storytelling within the context of high-stakes racing. That combination is a winning combination." — Michael Londgren Time Stamps [1:33] Meet Michael Londgren, CMO at Responsive [2:25] Why Formula 1: Drive to Survive? [4:15] What Is Drive to Survive, and How Did It Change F1? [6:45] Were You an F1 Fan Before the Show? [8:19] Favorite Team and Driver: McLaren and Lando Norris [11:49] Start With the Easiest Path Into a Story [18:49] Marketing Lesson #1: Without Characters, Your Story Is Already Dead [19:15] Reframing "RFP Teams" as Strategic Response Management [22:00] Marketing Lesson #2: Optimize for Serendipity, Not Control [25:41] Luck Is When Opportunity Meets Preparation [38:19] Brand Story, Product Story, Customer Story — They're Not the Same [29:28] Marketing Lesson #3: Nobody Cares About Your Product [32:37] The Mistakes Drive to Survive Made in Season 1 [34:16] Stop Obsessing Over Launches - Build for the Long Haul [40:37] How to Win in a Sea of 15,000 SaaS Competitors [40:54] Win as a Team, Not Just the Driver [42:26] Marketing Lesson #4: Marketing Is a Strategic Imperative, Not a Favor [47:45] The Three People Your Audience Always Wants to Hear From [49:38] Finding Your Internal Stars: The Coffee Chats Story [50:43] Final Thoughts + Responsive.io Links Connect with Michael on LinkedIn Learn more about Responsive About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zach spent over a decade in the corporate world at American Airlines before helping build a multi-location healthcare company from the ground up. Along the way, he discovered that many growing businesses don't need another employee—they need access to the kind of executive-level expertise that helps organizations scale, solve problems, and avoid costly mistakes. Whether it's finance, operations, marketing, HR, or strategy, Zach explains how fractional C-suite leaders can provide the guidance and experience most practices can't afford to hire full-time.If you've ever felt stuck, overwhelmed, or unsure how to get your practice to the next level, this conversation will help you identify the blind spots that may be holding you back—and show you a practical way to overcome them.

This week on The FratChat Podcast, it's Part 1 of our Best Movies to Watch During Pride Month Tournament! We put some of the most beloved LGBTQ films of all time into a head-to-head bracket and let the chaos unfold. From groundbreaking dramas and romantic classics to campy comedies and modern favorites, we're debating which movies deserve to advance and which ones are getting sent home early. Along the way, we revisit iconic performances, unforgettable moments, and the films that helped shape LGBTQ representation in Hollywood. Whether you're a longtime fan of Pride cinema or looking for recommendations to add to your watchlist, this tournament is packed with passionate arguments, controversial eliminations, and a few bracket-busting surprises. Plus, we jump into Emails From the Listeners, tackle the latest headlines in The News, and return with another edition of Not the Drag Queens, proving once again that reality continues to outdo satire. We also go off on several classic FratChat tangents, including celebrity crushes, movies that absolutely did not age well, and the ongoing debate over whether some fan-favorite films are genuinely great or just fueled by nostalgia. It's Pride Month, movie madness, listener chaos, and enough hot takes to make sure Part 2 has plenty of unfinished business next week. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, and why tech is critical to customer experience.Key topics include: - Why he believes in "built to change”- Ways to assess your data- Why marketers shouldn't get "enamored by solutions- The idea of "buying commodities" vs. building everything yourselfTune in to hear a discussion about "data puddles," and why marketers should take their tech partners to dinner.⏱️ Chapters1:12 - Introduction and Guest Welcome2:32 -Defining Data Architecture5:00 - Evaluating Legacy Systems12:51 - Sponsor Message: Typeface ARC Agents13:55 - Built to Change vs. Built to Last17:15 - Tech Sourcing: Build vs. Buy21:11 - Customer Experience and Data Management27:54 - Common Mistakes and Advice for Marketers30:44 - Closing Remarks and Final ThoughtsThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIn this episode of the WTR Small Cap Spotlight podcast, Dr. Wang, Chief Financial Officer of Lotus Technology (Nasdaq: LOT), joins Tim Gerdeman (Vice Chair, Co-Founder & CMO, Water Tower Research) and WTR Analyst Eric Goldstein.Founded in 1948 and reborn under Geely, Lotus Technology has evolved from a legendary British sports car maker into a global intelligent and luxury mobility company. In FY2025, Lotus deliberately stepped back from low-margin, discounted volume — gross margins more than doubled, the net loss narrowed 58%, and adjusted EBITDA loss improved 63%. Management is now targeting double-digit gross margins in 2026 and luxury-peer profitability by 2028.Dr. Wang walks through the margin expansion strategy, the global ramp of the 900V super-hybrid lineup (FOR ME in China, Eletre X in Europe), the Focus 2030 strategy under the new Geely-aligned board, the path to North America via Canada, and the key milestones investors should be watching.Subscribe and visit watertowerresearch.com for open-access small cap research, podcasts, and conference schedules.

This episode is sponsored by Salesforce. One of the most interesting conversations I had at Salesforce Connections was about digital workers. This week on The Modern Customer Podcast, Lauren Esposito, CMO of Asymbl, shares how organizations are beginning to approach AI agents as digital workers—with defined roles, KPIs, managers, and accountability to drive meaningful business outcomes. We explore agent-to-agent orchestration, where leaders should start with AI, the importance of trust and governance, and how Salesforce provides the foundation for secure and scalable AI adoption. If digital workers are becoming part of the workforce, organizations will need new ways to manage, measure, and support them.

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. He reveals the "gut feeling" framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget, and why shifting too much spend toward performance marketing kills the brand storytelling that drives long-term growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quick SummaryConsistency isn't about doing everything all at once — it's about doing the right things, repeatedly, in a way that's actually sustainable. In this solo episode, your host breaks down the real reason most people fall off the wagon, introduces a powerful Venn diagram framework for diagnosing consistency blocks, and walks through a practical goal-mapping method you can use starting today.In This EpisodeWhy modern productivity advice sets you up to fail at consistencyThe Cambridge Dictionary definition of consistency — and why it might surprise youThe difference between healthy evolution and self-sabotaging reinventionWhy "big burst" entrepreneurs burn out before they ever see compounding resultsThe tortoise and the hare: what it actually takes to win the long gameThe Time–Energy–Money Venn diagram for diagnosing why you're inconsistentThe "never break the chain" calendar method (and how the host has used it for 15+ years)How to set 1–3 outcome-based goals and map them to a strategy, a why, KPIs, and support systemsWhy the path of least resistance is the secret to long-term consistencyKey TakeawaysStop trying to be consistent with everything at once. Pick one focus per season and stack habits intentionally over time.Use the Time–Energy–Money Venn diagram. If two of three are present, you can be consistent. If none are, eliminate or defer the goal until the conditions change.The "never break the chain" method works — but only for goals that genuinely matter to you. Meaning fuels the mark on the calendar.Map every goal to four elements: the goal itself, the strategy, the why, and your KPIs. This eliminates decision fatigue and keeps you on track.Consistency is the path of least resistance — by design. Build systems and get support so that showing up becomes the easiest choice, not the hardest.Memorable Quotes"It's not the entrepreneurs who work the hardest who succeed — it's the ones who show up consistently, so they're always top of mind.""Structure your life so that consistency is the path of least resistance.""If you have no time, no energy, and no money to invest in support, you're not going to be consistent. That's not a character flaw — that's math."Resources MentionedKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlThe One Thing by Gary Keller — goal-setting and focusJerry Seinfeld's "Never Break the Chain" method — visual habit trackingF45 Training — referenced as an example of removing decision-making from a fitness routineFactor Meals — referenced as an example of outsourcing for consistencyAbout the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

HR has always been at the center of the employee experience, but today's most effective HR leaders are storytellers. They're shaping the narratives that define culture, drive engagement, and align organizations through change, and, in order to do this, they need the right tools and skillset. In this episode, we sit down with Kimberlee Henry, CMO of OrgChart, to explore how HR can step into the role of chief organizational storyteller, from crafting authentic hiring narratives to communicating through layoffs and reorgs with clear visuals and data points.

Comment une entreprise peut-elle profiter de LinkedIn ?La stratégie à adopter tient en deux mots : employee advocacy. Donnez la parole à vos employés, c'est eux qui ont les clés de LinkedIn.Aujourd'hui je vous propose qu'on parle de cette stratégie encore sous-exploitée et qui pourtant vous allez le voir a beaucoup de vertues en internet et en externe. Pour en parler j'ai invité une spécialiste de la prise de parole BtoB : Emilie Houdou. Vous pouvez en savoir plus sur Emilie en la suivant sur LinkedIn.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Are you overthinking your content strategy? Stop chasing viral scripts and focus on what actually drives business growth: word-of-mouth marketing.In this video, we break down a tactical, step-by-step blueprint to help you start creating high-leverage content today using your 5 best customers. You don't need a massive budget or fancy gear—just your phone, a cheap microphone, and the right questions.We also dive into how to use AI tools like ChatGPT or Claude to script your interviews, and how to repurpose one long-form video into dozens of Shorts, Reels, and TikToks using automated clipping tools.⏱️ Timestamps00:00 - Why you are overthinking content creation00:36 - The power of word-of-mouth marketing01:13 - How to set up a customer testimonial interview01:31 - The exact gear you need (and how to shoot it)01:51 - How to use AI (ChatGPT/Claude) for perfect interview questions02:35 - Repurposing long-form video into Shorts, Reels, and TikToks03:26 - Using testimonials as a "lead warming" tool for your sales team04:00 - Why human connection matters more than ever in the age of AI05:27 - Create content for leverage, not just likes

Most brands expand into the US and treat it like the same business with a different shipping label. Outway learned it is not.Taylor Fraser is the Chief Growth Officer at Outway, the Canadian performance sock brand. In this episode he breaks down why Outway now runs Canada and the US as two distinct businesses, why he dropped retargeting on Meta entirely, and why a sub eight-figure brand cannot optimize its website to growth.What you'll learn:Why Outway swapped the CMO role for a Chief Growth Officer and split growth into performance, retention, and e-commerceWhy Canadian and US customers buy so differently, and how Outway split the two businesses on the backend and frontendWhy the team runs no retargeting and lets the algorithm handle itWhy simple store-wide discounts beat clever BOGO offers, and why the mystery pair became a "golden handcuffs" attachWhy you cannot CRO your way to growth under a certain revenue line, and what to do insteadWhy Outway rides external moments like Mother's Day and Prime Day instead of manufacturing its own salesHow the team uses AI daily for reporting, data pulls, and custom dashboardsWho this is for: DTC operators, growth and performance marketers, and founders selling across more than one country.What to steal: the two-businesses framework for cross-border selling, and the decision to stop manufacturing fake sales and ride moments customers already care about.Timestamps:00:00 Meta Doesn't Need Retargeting Campaigns13:06 How Andromeda Changed Meta Ads18:11 The Creative Volume Debate21:08 Why Scaling in the U.S. Is Harder Than Canada35:20 Why More Ads Beat CRO for GrowthSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received

In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.In this episode, we cover:What to expect from Cannes Lions in 2026 What's changing in advocacy & creator marketingThe Lion judgement process at CannesOpportunities for CMOs to elevate marketing in boardrooms How to effectively measure community The next generation of CEO & CMO'sBuilding community through credibility Chapters00:00 Welcome and Guest Intro01:36 How Cannes Lions Has Evolved05:20 CMO Pressure and Priorities09:05 How Cannes Lions Judging Works15:12 Proof Creativity Drives Growth18:31 Merging Brand and Performance22:14 Boardroom Alignment and Metrics29:31 How to Measure Community Impact34:19 The CMO of 203039:25 You Cannot Buy Attention42:28 AI and Creative Possibility45:01 Cannes Week Wrap Up

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.  They share 5 f'in' things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are The organizational impact of AI Tensions defining 2026 Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss a recent issue of his Lens Newsletter.  In his newsletter, he said: For two years, we've been trapped in the dumbest debate in the business: will AI replace marketers, or augment them into X-Men? Panel after panel. Carousel after carousel. The whole industry is squinting at a coin flip. And it was the wrong question the entire time - wrong enough that answering it cost us two years and a fortune in tokens. The right question is one marketing has been dodging for 26 years: what work actually deserves a human's time? So, over a birthday cocktail, Ian asks - what work deserves human time? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: State of the B2B CMO (almost) Halfway Through 2026 Robert's Lens newsletter issue: You Had To Be a Big Shot Didn't You! Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Duran Duran - Ordinary World (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most companies struggle to stay authentic while growing fast — but Ryan Megan's story proves it's possible to scale with humor, grit, and genuine camaraderie. This episode reveals how a group of best friends turned a small idea into a billion-dollar brand, all while sticking to their core values and love for their community.Ryan Megan, co-founder and CMO of Dude Products, shares the inside story of creating the category of men's flushable wipes from scratch. You'll discover how a $30,000 initial investment, creative marketing stunts, and relentless sampling helped them build a loyal, worldwide audience. Ryan explains why authentic humor and a strong company culture are their secret weapons, enabling them to stand out in a crowded market.Perfect for founders, marketers, and anyone craving a behind-the-scenes look at one of the most fun and fast-growing CPG brands today.If you're a CEO looking to get connected to leaders like Ryan, apply to join the Real Leaders Community at: https://real-leaders.com/membership

Some CMO opportunities look promising right up until you stop asking, "Can I land this?" and start asking, "Can I actually win at this company?"  In a market that is warmer than it was a year ago but still unforgiving, Hugh Marshall of Heidrick & Struggles argues that CMOs need to approach the search with two-way diligence. The offer matters, but so does knowing whether the company, CEO, board, investors, and growth expectations are aligned enough to support real success.  With that recruiter 's-eye view, Hugh joins Drew to get inside today's CMO search, from PE-backed pressure and growth-stage churn to comp conversations, equity tradeoffs, and the big career bets hiding inside the fine print. Call it a reality check for CMOs who want the next role to be the right one.  What You'll Learn:  How to spot risky CMO roles before you're in too deep  Why two-way diligence is now non-negotiable  How AI fluency is reshaping CMO candidacy  What makes candidates stand out in the interview process  Know what you're walking into before you say yes. Tune in for Hugh's candid take on today's CMO market, the hidden dynamics behind the offer, and the signs of a truly winnable role.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and why the boldest of ideas are sometimes the easiest to sell). Max and Ben ask David about how AI is changing the advertising business he's spent his life building, whether the creative visionary still has a place at the top of the industry, and what the New York Times' "Truth Is Worth It" campaign can teach struggling news brands about their own value. He also walks through some of his most famous ads. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

Cem Atik is the Co-Founder and CMO of Harucon Ventures, where he works with fast-growing eCommerce brands that are becoming harder to run as they scale. His focus is on helping companies navigate the stage where revenue increases but margins tighten, decisions slow down, and operational pressure starts to build.At Harucon Ventures, Cem helps rebuild the systems behind these businesses so growth becomes efficient, scalable, and controllable. His work centers on turning complex, high-growth environments into structured operations that are better positioned for long-term scale and eventual exit.In this episode we cover:00:00 - Intro01:39 - When Revenue Growth Becomes a Problem06:48 - Scaling Revenue vs Scaling Profit10:00 - Why Margins Shrink as Brands Grow13:40 - The Warning Signs of Inefficient Scaling15:57 - Turning Growth Into Profitability20:46 - How AI Is Reshaping Acquisitions and Operational Efficiency24:07 - Shifting From Chasing Revenue to Building a Scalable Business27:07 - Cem's Favorite Activity To Get Into a Flow State28:03 - Cem's Piece Of Advice For His Younger Self28:48 - Cem's Biggest Challenges at Harucon Ventures30:31 - Instrumental Resources For Cem's Success32:32 - What Does Success Mean for Cem Today33:34 - Get In Touch With CemGet In Touch With Cem:Cem's LinkedInHarucon Ventures WebsiteBooks:Pitch Anything by Oren KlaffTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

In a relationship-driven niche like healthcare IT, the deal happens in the room, not the inbox. In this episode of Content Amplified, Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, explains why a little over 60% of his budget goes to events and how he stretches each one across his whole content engine. Larry walks through his year at the two biggest healthcare IT shows, Vive and HIMSS, where he runs booths, stage presentations, and sponsored white-labeled receptions that put his team in front of CIOs as the only vendor in the room. He shares how he takes a single filmed event presentation and repurposes it into a blog post, a white paper, and a podcast episode to pull maximum value out of a $25,000 sponsorship. He also makes the case for LinkedIn-first distribution, with 205,000 followers and close to 60,000 newsletter subscribers, because email is dead with healthcare IT CIOs who told him it will never reach them. Plus why he keeps his content roughly 90% brand and 10% individuals. If you spend real money on events, this conversation shows you how to make it work harder.About LarryLarry Kaiser is the Chief Marketing Officer at Optimum Healthcare IT, a staffing and digital transformation consulting firm that works with provider organizations on Epic EHR, ServiceNow, Workday, and AWS. He has spent 22 years in healthcare IT, an industry he never expected to stay in this long. Larry got his start as an RFP manager and became CMO about six years ago, hitting nearly every aspect of marketing in healthcare IT along the way.Show NotesConnect with Larry on LinkedIn: https://www.linkedin.com/in/lawrencekaiser/Text us what you think about this episode!

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening beneath the surface. In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work. From content creation and campaign execution to brand consistency and productivity, this conversation breaks down what marketers need to know about the next phase of AI. In this episode: 00:00 Introduction 02:10 Anthropic surpasses OpenAI in enterprise adoption 05:25 Why marketers should care about the shift 08:40 The most important Claude Opus 4.8 feature most people are missing 12:15 What dynamic workflows actually are 16:40 Dynamic workflows vs prompt engineering 21:05 Turning a webinar or podcast into a complete content engine 27:20 Can AI workflows reduce AI-generated "slop"? 32:10 The marketing skills becoming more valuable in the AI era 37:05 One workflow every CMO should implement in the next 90 days 41:55 What marketers are still underestimating about AI 45:30 Lightning Round 49:15 Final takeaways  Key Takeaways • AI is shifting from answering questions to executing workflows. • Dynamic workflows may become more important than prompt engineering. • Marketers can automate entire content distribution pipelines while maintaining brand consistency. • The future competitive advantage won't be access to AI—it will be workflow design. • Human judgment, creativity, and strategic thinking become more valuable as execution becomes automated.  Guest Shawn Reddy Founder, Team Nebula Shawn works with organizations implementing practical AI systems and workflows that help teams scale content creation, operations, and business processes.  Related Reading • Read Sandy Carter's Forbes coverage of Anthropic's rise in enterprise adoption:https://www.forbes.com/sites/sandycarter/2026/06/05/claude-becomes-the-enterprise-favorite-as-anthropic-passes-openai/ • Read Sandy Carter's analysis of the government's Fable restrictions and what they mean for enterprise AI leaders: https://www.forbes.com/sites/sandycarter/2026/06/13/anthropic-fable-government-lockdown-enterprise-ai-risk/  Subscribe for more conversations on AI, marketing, business transformation, and emerging technology. #Claude #Anthropic #ChatGPT #ArtificialIntelligence #MarketingAI #GenerativeAI #ContentMarketing #CMO #FutureOfWork #AIMarketingCompanion

"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied, Inc.What if your organization's stories were the new code base? In this episode, Rain sits down with Michael Margolis, founder of Storied, Inc., and one of the most respected voices in organizational storytelling and narrative strategy, for a conversation that functions as a masterclass in how language, storytelling, and brand messaging actually drive business outcomes in the age of generative AI. Michael has spent over two decades pioneering narrative as a management discipline, working inside Facebook and Meta across 14 product divisions, advising companies like Google, Shopify, Uber, and NASA, and now serving as an operating partner for narrative at Veridical Ventures.This conversation goes deep into the distinction between story and narrative, two words most marketing strategy and brand storytelling content treats as interchangeable but which Michael argues are fundamentally different disciplines. A story is a closed loop with a beginning, middle, and end. A narrative is an open loop, an abstraction, an architecture that every individual story hangs from like an ornament on a Christmas tree. Michael breaks down the four waves of organizational storytelling, from early knowledge management to the social media era's democratization of brand narrative, to his seven years embedded inside Meta building the strategic narrative behind Facebook Groups, to today's narrative economy where large language models are, by definition, narrative machines.Whether you're a founder building brand purpose from scratch, a CMO trying to align your messaging house, or simply someone trying to understand why storytelling has quietly become the literal infrastructure of how modern organizations operate, this episode will change how you think about every word your company puts into the world.In this episode, you will learn to:Distinguish between story and narrative and understand why that distinction is the foundation of effective brand strategyRecognize language debt inside your own organization before it compounds into misalignment and confusionBuild narrative architecture using the thesis, first principles, identity layer, and evidence stack frameworkChoose coherence narratives over controlled narratives to navigate disruption and uncertainty with integrityUnderstand why large language models function as narrative machines and what that means for how you communicate going forwardLinks & ResourcesFollow Michael Margolis:Website → https://www.storiedinc.comLinkedIn → https://www.linkedin.com/in/michaelmargolisBook → Story 10x: Turn the Impossible Into the Inevitable by Michael Margolis https://amzn.to/4eUdxVxFirm → Veridical Ventures → https://www.veridical.vcLearning Platform → Narrative Intelligence courses on Maven → https://maven.com/storiedPerson Referenced → Steve Denning, founder of Golden Fleece community of practicePerson Referenced → Paul CostelloPerson Referenced → Shane Curry, Deloitte AustraliaPerson Referenced → John Hagel, Deloitte Center for the EdgePerson Referenced → Ben Horowitz, Andreessen HorowitzPerson Referenced → Jose Velez, Curation LabsFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.

Most SaaS founders in the messy middle are making the same expensive mistake — building first and validating never. In this episode, Jeff Mains sits down with Corinne Kavanagh, founder of CAC Media & Publishing and former Microsoft Azure Data team contributor (part of a team that drove $500M+ in revenue with 76% YoY growth), to unpack what it actually takes to scale past the growth plateau.Corinne shares why your top-of-funnel obsession may be quietly killing your growth, how to validate demand before writing a single line of code, and why a fractional CMO may be the smartest hire you're not making. She also introduces her CARE re-engagement method, her SaaS Marketing Playbook, and the SCALE framework for building an AI-first marketing department without homogenizing your brand.If your business is growing and suffocating at the same time, this episode is for you.Key Takeaways0:24 — Welcome & episode framing: Why the messy middle is where most SaaS companies stall out3:22 — Guest intro: Corinne Kavanagh, founder of CAC Media, fractional CMO firm for SaaS & tech companies4:10 — Startups vs. enterprise: What big companies do differently — and what smaller companies can learn from retail validation models5:12 — Feature prioritization trap: Why founders rush to build before validating demand, and how to use micro-testing ($5–$10 ad spend) to validate before committing resources15:30 — Pre-development checklist: ICP study → messaging tests → distribution partner conversations → pricing research → competitive analysis17:09 — Competitor vs. customer time allocation: Why founders should be "in all channels" — and how AI tools can automate competitive monitoring23:04 — AI modernization in marketing: Efficiency gains without sacrificing brand authenticity — plus the importance of an AI use policy23:49 — Early churn warning systems: The retention play most SaaS teams ignore — and how to re-engage customers before they leave24:24 — The CARE Method: Corinne's re-engagement framework for growing lifetime value and sealing the leaky bucket25:08 — Account-based marketing (ABM): Why a focused list of 100 ideal accounts beats a massive TAM for execution27:01 — Growth plateaus: How to read your revenue chart — what "bubbles" mean vs. a flat line, and what each signals about your acquisition and retention engines29:48 — Aligning marketing, product & sales: Breaking down the wall between sales and marketing through co-invention, shared messaging, and CMO-level integration40:38 — The SCALE Framework: How to build an AI-first marketing department without producing brand slop45:24 — #1 marketing shift for 2026: Stop running your company — start building systems that run it for youTweetable Quotes"You can beat everyone else to market — but if your customer is not ready and chomping at the bit to buy it, it doesn't matter." — Corinne Kavanagh"Stop thinking about top of funnel only. Retention is half the story, and most SaaS companies are ignoring it." — Corinne Kavanagh"A consultant does a drive-by. They drop strategy and leave. That's not how you actually scale." — Corinne Kavanagh"If you're in the feature rat race, step back. Ask yourself: am I creating a category, or just chasing competitors?" — Corinne Kavanagh"Your marketing team should feel responsible for the P&L — not just the pipeline." — Corinne Kavanagh"Don't give sales a playbook and say 'go sell it.' Alignment has to be co-invention, or no one buys in." — Corinne Kavanagh"The most dangerous thing you can do with your runway right now might be shipping the next great feature." — Jeff Mains"Pretend you have a $200M company. What would you stop doing that you're doing right now?" — Corinne KavanaghSaaS Leadership Lessons1. Validate demand before you build — always. Retail companies won't spin up a new product line without marketplace testing. SaaS founders should apply the same discipline. Run micro-ads ($5–$10), talk to a pre-engagement cohort, and confirm that desire is "fiery enough to click the buy button" before writing a line of code.2. Your leaky bucket is as dangerous as an empty funnel. Pouring money into top-of-funnel while ignoring churn is a losing strategy. Build early churn warning systems using platform data (login frequency, monthly active users) and re-engage customers proactively before they silently leave out the back door.3. Bring marketing into R&D — not just into launch. Marketing shouldn't receive a finished product and be told to "figure out how to message it." A CMO-level voice in early R&D conversations means better competitive analysis, more relevant feature decisions, and messaging that actually lands in the marketplace.4. Break down the wall between sales and marketing. The old grudge match — "sales can't close our leads" vs. "marketing gives us garbage" — is a systems failure. Solve it through collaborative co-invention: shared meetings, shared messaging, and shared accountability for what's working.5. Category creation beats feature competition. If you're in a feature rat race with competitors, you've already lost the game. Step back and ask: how do we position ourselves so far apart from the competition that comparison becomes irrelevant? Companies like WooCommerce and GoDaddy didn't win by having more features — they won by creating new categories.6. Systems are your most important 2026 marketing investment. The #1 shift every SaaS founder needs to make: stop running the machine manually. Build systems around what's consuming your time, project forward to what a 100X customer base would require, and install those systems now. That's what gets you out of the messy middle for good.Guest Resourcescc@cac-media.comhttps://cac-media.comhttps://www.linkedin.com/in/corinnefss/https://www.instagram.com/corinnecava/https://twitter.com/Corinne_C_WAEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

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Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.

Brand strategy expert Jason Clark reveals a proven 7-step framework for how to build a brand that attracts the right clients and grows your business. If your marketing feels scattered or your identity no longer reflects where your business is headed, this episode breaks down exactly where to start. Jason spent 17 years building and scaling a nationally recognized brand agency before it was acquired, and now serves as CMO at Tectonic. He walks through his Brand and Marketing Pyramid, how to define audience personas, and why most rebrands fail because of ego, not strategy. You'll gain actionable insight into: separating brand strategy from brand identity; using semantic differential workshops to build team consensus on brand personality; developing personas that make it easier to attract ideal clients; and knowing when to evolve your brand versus reinvent it. Ideal for entrepreneurs and business owners ready to stop treating marketing as an afterthought and start building a brand system that compounds over time. Take content and brand seriously, Jason says, and you'll see consistent growth. Watch now on the Play Big Faster Podcast YouTube channel.

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A hundred million degrees Celsius. That's the brutal reality of commercial fusion. This week, we're sitting down with industry leaders to discuss the front lines of an energy revolution, from surviving extreme thermal stress to building brand-new supply chains.We Meet:  Joe Paluska is the CMO of Commonwealth Fusion SystemsAnnie Kritcher is the Co-Founder and Chief Scientist at InertiaAlice Brooks is a Board Member & Partner at Khosla VenturesCary Forest is the Co-Founder & Chief Scientific Officer at Realta FusionCredits:This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with original music from him and Jacob Gorski. Art by Meg Marco.

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company's 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor.Follow Tony on LinkedIn at: https://www.linkedin.com/in/tonyrogers1Follow Dollar General online at: https://investor.dollargeneral.com/Tony answers these questions:Dollar General has a very clear value proposition—convenience, everyday low prices, and a store that feels close to home. How would you articulate the brand promise today, and how has it evolved with changing consumer expectations over the last few years?Dollar General serves millions of daily shoppers. What consumer insights have most surprised you since you joined, and how do you translate those insights into marketing programs that scale across thousands of stores?Data is the backbone of modern marketing. How does Dollar General balance data-driven decision making with the realities of privacy, consent, and a broad shopper base? Can you share an example of a data-enabled campaign that delivered measurable impact?How has Dollar General's approach to e-commerce and omnichannel evolved, especially as more shoppers expect online ordering, curbside pickup, and ship-to-home options? What role does in-store activation play in that mix?Private brands has become a strategic driver for many retailers. What's Dollar General's approach to product assortment and private brands, and how do you decide which initiatives to invest in?With so many channels and touchpoints, how do you measure retail media marketing ROI at Dollar General? What metrics matter most, and how do you tie marketing investments to store traffic, basket size, and long-term loyalty?Dollar General has a distinctive presence in local communities. How do you weave community impact and social responsibility into your marketing strategy without compromising value for customers?Can you share your philosophy on creative that resonates with Dollar General's shopper base? Are there any campaigns in the last few years that you're particularly proud of, and what made them effective?Building a high-performing marketing organization in a discount retailer requires special talent and culture. How do you attract and retain top marketing talent, and what changes have you championed to keep the team energized and innovative?Looking ahead, what are the big bets for Dollar General in the next 3–5 years? How do you see the role of discount retailers evolving in the broader CPG ecosystem, and what should brands watch for when partnering with DG?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Will Gadsby Peet has been a fractional CMO across hundreds of business models. The pattern he keeps coming back to has nothing to do with channels, budgets, or agencies.Most founders lose touch with the one thing that made their early growth work — and then wonder why the expensive new hire isn't delivering. Will and James get into what that thing is, what it looks like when a founder gets it right, and the practical system any founder can build right now regardless of where they are with marketing. Specific, a little uncomfortable, and worth it.More from James:Connect with James on LinkedIn or at peer-effect.com 

Traditional financial institutions often view the credit-underserved market as a liability. In this episode of Banking Transformed, Michael Coleman, CMO of Credit One Bank, joins me to demonstrate how that mindset is shifting. We explore the actionable strategies banks can use to reach millions of underserved households by moving from fear-based risk avoidance to purposeful risk management.We break down the pathway to inclusion:• Targeted Outreach: How to leverage pre-approved offers and data-driven insights to lower barriers to entry for millions.• Empowering Through Education: Why proactive, digital-first credit education turns potential risks into loyal, long-term card members.• Transparency as a Tool: Using clear fee structures and open communication to build trust with populations that have been historically excluded. Download the full Digital Banking Report, The Ultimate Subscription: Fees That Unlock the System for Millions, at DigitalBankingReport.com. This episode is sponsored by Credit One Bank #BankingTransformed #FinancialInclusion #CreditOneBank #Fintech #RetailBanking #ConsumerFinance

This video is sponsored by Salesforce. This week on The Modern Customer Podcast: Amber Armstrong, CMO of Agentforce Applications at Salesforce, joins me for a conversation recorded live at Salesforce Connections. Everyone is talking about AI agents. But according to Amber, the biggest question customers are asking is surprisingly simple: "Where do I start?" We discuss what's separating companies seeing real results from those still stuck in experimentation, why data readiness matters more than most people realize, and how AI agents are helping marketers engage customers, generate pipeline, and focus more on strategic work. As Amber explains, the future isn't about replacing marketers. It's about giving them the tools to do more of what humans do best. #SalesforcePartner Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

On this week's episode of The FratChat Podcast, we dive into our “Top 10 Hottest Players to Watch” list ahead of the World Cup, and things immediately go off the rails in classic FratChat fashion. The whole premise gets derailed almost instantly when we realize we didn't even define the topic the same way! Carlos thinking “hottest” meant players who are absolutely on fire with form, skill, and momentum heading into the tournament, while C-Mo interpreted it as, well… the sexiest players on the pitch. What starts as a shared idea quickly splits into two completely different lists, turning the segment into a hilarious running debate instead of a classic countdown. Carlos still breaks down elite talent like Cristiano Ronaldo, now 41 and somehow still chasing one last iconic World Cup run, along with global standouts like Son Heung-min and the ever-present Lionel Messi, focusing on who's actually shaping the tournament on the field. Meanwhile, C-Mo is coming at it from a very different angle, highlighting players based on pure “hotness” in the most literal sense, which sends the entire conversation spiraling between serious football analysis and absolute hilarious chaos. Outside the pitch, the episode is packed with the usual chaos fans expect from FratChat. “Emails from the Listeners” brings in Sarah from New Jersey, sparking a wild conversation about internet activism, “pick me” behavior, and whether certain online movements are getting more extreme than people realize. The news segment takes a sharp turn into serious territory with a whistleblower story alleging plans involving Social Security records and millions of Americans being misclassified, leading to a broader discussion about government accountability and political dysfunction. And in “Not the Drag Queens,” the guys tackle a messy swirl of political fallout tied to Epstein-related reporting, internal administration tensions, and media spin. Blending real headlines with their signature unfiltered commentary. It's funny, uncomfortable, and unhinged in the way only FratChat can manage, balancing sports hype with internet culture and hard-hitting chaos all in one episode. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.