Podcasts about Salesforce

Matt Van Itallie is the son of a math teacher and a coder - so this explains why he now uses code as data. He is a proud Boy Scout, making it of course to Eagle Scout and beyond. After being a management consultant, he found his way to ed tech, and fell in love with improving code. Outside of technology, he is married with 3 amazing kids. He likes to run, play ultimate frisbee, and has a wicked cool collection of minor league baseball hats.Sitting a room with the head of Sales, Matt noticed that there were systems like Salesforce that were built to assess the state and future opportunity for business. He then thought, where are these systems for the code itself?This is the creation story of Sema.SponsorsMailtrapSpeakeasyQA WolfSnapTradeLinkshttps://www.semasoftware.com/https://www.linkedin.com/in/mvi/Our Sponsors:* Check out Vanta: https://vanta.com/CODESTORYSupport this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Yuval Gonczarowski is the Founder and CEO of Akooda, an AI-powered operations intelligence platform that helps organizations unify and analyze internal data to drive faster, smarter decisions. Under his leadership, Akooda has secured $11 million in seed funding, used by Fortune 500 companies to streamline operations and unlock insights across digital workflows. A graduate of Harvard Business School with a MBA and the Technion from Israel Institute of Technology, Yuval previously served in Israel's elite Unit 8200 and held technical and leadership roles at Intel, Apple, McKinsey & Company, and Tomorrow.io. He brings a unique blend of engineering expertise and business acumen to the enterprise tech space. In this episode… Information overload and organizational silos pose significant challenges for growing companies. As teams scale, finding the right data, the right person, or simply understanding cross-functional collaboration becomes chaotic and time-consuming. How can leaders eliminate these inefficiencies without adding more complexity to their workflows? Yuval Gonczarowski, an expert in AI-powered enterprise intelligence and operational analytics, shares how companies can solve these challenges by leveraging their digital footprints. He explains the evolution from traditional organizational charts to dynamic knowledge graphs, enabling companies to map collaboration patterns in real-time. He emphasizes actionable insights like implementing topic-based search, integrating systems like Slack and Salesforce for unified visibility, and using anomaly detection to spot inefficiencies. Yuval also offers strategies for improving productivity without disrupting current workflows, such as Slack-based search commands and Chrome extensions that surface hidden insights. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yuval Gonczarowski, CEO of Akooda, about optimizing enterprise operations through AI-driven insights. Yuval discusses how to eliminate information silos, speed up decision-making, and roll out enterprise tools with minimal disruption. He also shares the story of Akooda's first customer, explains the ROI of reducing information hunting, and details lessons from serving large-scale enterprise clients.

Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he'd been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design operations has become more critical than ever. How do we demonstrate the strategic value of design teams? How can operational excellence serve not just designers but business outcomes? Jon shares insights from his 20+ year journey—from early days defining UX practice models to his current role as a design ops leader and community builder. This conversation reveals how the best design operations leaders think beyond tooling and process to focus on team health, cross-functional partnerships, and systems that elevate both human-centered practices and business innovation. Whether you're considering a move into design ops or looking to strengthen your design leadership approach, Jon's practical wisdom offers a roadmap for driving operational excellence in complex organizations. Questions you'll be able to answer after listening: How might we structure the first 30-60-90 days in a new design operations role for maximum impact? What key misconceptions about design operations could undermine your effectiveness as a leader? When should design ops be positioned under product teams versus operating as a horizontal function? Why do organizations often view design teams as expendable during economic downturns, and how can we change that perception? How can design operations leaders demonstrate their impact on both team health and business outcomes? About Jon Fukuda Jon Fukuda is co-founder of Limina.co with over 20 years of experience as a user experience specialist. With expertise in UX strategy, design thinking, and UI design, Jon has led teams through human-centered requirements gathering, strategy development, interaction design, testing, and evaluation. His career journey started in the late 1990s when "user experience" was just being defined, giving him a unique perspective on how design practices have evolved. Most recently, Jon has dedicated his efforts to research and design operations facilitation for scalable, sustainable human-centered systems. His passion for operational excellence makes him a respected voice in the design ops community. Episode Highlights [01:30] Jon's journey began when "user experience" was just being defined [02:10] Early exposure to coordinating UX work alongside business analysts and technologists [03:40] "I always approached with a continuous improvement mindset - learn from mistakes, get better" [04:50] The shift from individual excellence to system-level operational thinking [06:40] Jon's team started defining specialized roles: information architects, interaction designers, visual designers [08:40] On discovering the term design ops, "This is the work I've been doing for years - I just didn't have a word for it" — Jon [10:00] The North Pacific Gyre metaphor: design ops managers pick up tasks no one else claims [11:10] The community focuses on team health and infrastructure that supports practitioners [12:20] Design ops handles everything from licensing software to managing team dynamics [14:40] Different maturity levels: from surface-level design to strategic human-centered integration [16:10] How design ops prevents team burnout and toxic workplace dynamics [18:30] First steps for new design ops leaders: conduct a listening tour with your design team [19:40] "Design operations is a servant leader role - you make sure people feel taken care of" — Jon [21:30] Expand your listening tour to horizontal and vertical stakeholders to identify friction points [22:40] The necessity of executive sponsorship when conducting large-scale assessments [24:30] Building a shared vision of success that aligns stakeholders around design operations [26:40] Design ops spans program management, infrastructure, HR partnerships, and career development [27:00] Common misconception: reducing design ops to just design systems or program management [29:40] Challenges of positioning design operations within product-led organizational hierarchies [31:00] Why siloing design teams under product lines limits cross-organizational learning [32:00] The Design Ops Assembly Slack community as a primary resource for practitioners [34:40] Recommended resources: Nielsen Norman article and the Design Conductors book [36:10] Design Ops Assembly Learning Labs offer stratified professional development programs [38:40] Economic challenges lead organizations to view designers as expendable despite their value [41:40] "The future requires better integration - both process and tooling" — Jon [42:10] Need for better connections between design tools and broader business systems   Questions to Help You Go Deeper Learning What surprised you most about the spectrum of activities that fall under design operations, and why? How does the concept of operational excellence in design challenge or enhance your current understanding of design leadership? Which aspects of the listening tour methodology seem most valuable for your context? Leading How might you help your team understand the connection between operational excellence and strategic business outcomes? Where in your organization would improved design operations create the most immediate value? What would success look like if you implemented a structured listening tour with your horizontal and vertical stakeholders? Applying What's one small experiment you could run next week to improve an operational aspect of your design practice? Which current friction points in your team's workflow could be addressed using design operations principles? How could you adapt the first 30-60-90 days framework to fit your specific organizational context?   Practicing How will you build stakeholder relationship management into your regular practice? What support or resources do you need to implement better integration between your design tools and broader organizational systems? Who could you partner with to practice articulating the business value of your design operations initiatives? Resources Nielsen Norman Group Design Ops 101 - An excellent primer that defines design operations as "the orchestration and optimization of people, processes, and craft in order to amplify design's value and impact at scale." The Design Conductors - A new comprehensive book by Rachel Posman and John Calhoun from Salesforce, providing guidance on building DesignOps programs. Patrizia Bertini's Website - Jon recommends her perspective on design ops and business value, with various articles on DesignOps strategy and measuring impact. Events Rosenfeld Media's Design Ops Summit - The premier annual conference for design operations professionals. Henry Stewart's Creative Operations + Design Operations Events - These events take place in New York, London, Los Angeles and other cities, often featuring co-located Design Operations Symposiums. Deepen Your Learning Operations + Human Centered Design + Art with Alvin Schexnider — DT101 E116 - Explores the intersection between operations, human-centered design practices, and artistic approaches to problem-solving, providing additional context for operational excellence in design organizations. Creating a UX Career with Sarah Doody — DT101 E77 - Offers insights into career development for UX professionals that complements the discussion on design operations leadership and team development. Ask Like a Designer — DT101 E61 - Introduces the six designer voices (Builder, Scout, Tinker, Facilitator, Traveler, and Pro) that can help design operations leaders develop a more comprehensive approach to supporting their teams and driving excellence.

OpenAI made a coding splash. Anthropic is in legal trouble for .... using its own Claude tool? Google went full multimedia. And that's only the half of it. Don't spend hours a day trying to keep up with AI. That's what we do. Join us (most) Mondays as we bring you the AI News That Matters. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Salesforce Acquires AI Startup ConvergenceGoogle AI Studio's Generative Media PlatformMajor AI Conferences: Microsoft, Google, AnthropicAnthropic's Legal Citation Error with AIDeepMind's Alpha Evolve Optimization BreakthroughUAE Stargate: US and UAE AI CollaborationOpenAI's GPT 4.1 Model ReleaseOpenAI's Codex Platform for DevelopersTimestamps:00:00 Busy week in AI03:39 Salesforce Expands AI Ambitions with Acquisition10:31 "Google AI Studio Integrates New Tools"13:57 Microsoft Build Focuses on AI Innovations16:27 AI Model and Tech Updates22:54 "Alpha Evolve: Breakthrough AI Model"26:05 Google Unveils AI Tools for Developers28:58 UAE's Tech Expansion & Global Collaboration30:57 OpenAI Releases GPT-4.1 Models34:06 OpenAI Codex Rollout Update37:11 "Codex: Geared for Enterprise Developers"41:41 Generative AI Updates ComingKeywords:OpenAI Codex, Codex Platform, Salesforce, Convergence AI, Autonomous AI agents, Large Language Models, Google AI Studio, generative media, Imagine 3 model, AI video generator, Anthropic, Legal citation error, AI conference week, Microsoft Build, Claude Code, Google IO, agentic AI, Alpha Evolve, Google DeepMind, AI driven arts, Gemini AI, UAE Stargate, US tech giants, NVIDIA, Blackwell GB 300 chips, Wind Surf, AI coding assistant, codex one model, coding tasks, Google Gemini, Semantic search, Copilot enhancements, XR headset, project Astra, MCP protocol, ChatGPT updates, API access, AI safety evaluations, AI software agents, AI studio sandbox, GPT o series, AI infrastructure, data center computing, Tech collaboration, international AI expansion.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Max Licht (Enterprise AE @ MaestroQA) breaks down his shadow-based discovery process. This technique goes beyond typical discovery calls, allowing you to witness firsthand where inefficiencies and bottlenecks are happening. 1. Identify the Painful Process - Research the customer's current workflow and tools (e.g., Excel, Salesforce) to understand the manual, time-consuming steps involved. - This reveals where inefficiencies exist, giving you a clear picture of the pain your solution can alleviate. It also helps you identify the "drag them through the glass" moments where the pain is most acute, which is critical for building urgency. 2. Set Up the Shadowing Session - Frame the shadow as a collaborative step to fully understand their process. Instead of just making claims, say something like, *“Before I make any promises, I want to fully understand your current reporting process to see where we can add the most value.”* - This approach shifts the focus from selling to problem-solving, making you a trusted partner rather than just a vendor. It also sets the stage for a more meaningful business case. 3. Conduct the Shadow - Watch the prospect use their current tools and processes. Take notes, capture screenshots, and pay attention to friction points, inefficiencies, and workarounds they rely on. - Seeing the workflow in action often reveals unspoken pain points and limitations that even the prospect might not articulate in a standard discovery call. This firsthand observation helps you tailor your pitch to the reality of their day-to-day work. 4. Use Shadows to Build a Business Case - Use the insights gathered to frame your solution as a direct response to the pain points you observed. For example, highlight how your tool eliminates specific inefficiencies, reduces manual steps, or streamlines complex reporting. - This concrete evidence makes your pitch more credible and aligns your solution directly with their business goals, increasing the likelihood of internal buy-in. 5. Follow Up Strategically - After the shadow, summarize your findings in a follow-up email or meeting, highlighting specific pain points you observed and how your solution can address them. Use this to drive urgency and move the deal forward. - This reinforces your credibility as a problem-solver and keeps the conversation anchored in real, observed issues, rather than hypothetical value propositions. 6. Use the Shadow as a Catalyst for Future Conversations - Reference specific pain points in later stages of the sales cycle, using them to frame your solution as a clear, tangible fix for their current frustrations. - This approach keeps the focus on solving their problems, reducing friction in the decision-making process and increasing the likelihood of a successful close. RESOURCES DISCUSSED: ⁠Join our weekly newsletter⁠ ⁠Things you can steal⁠ ⁠Save $50 on any 30MPC course with code “PODCAST”

In this weeks' Scale Your Sales Podcast episode, my guest is Hayal Koc.   Hayal is a Regional Vice President at Salesforce, the world's leading digital labor and CRM platform. She recently relocated to London, where she led a team of top sales professionals partnering with companies across all industries in the UK and Ireland. Prior to Salesforce, I co-founded and led sales and business development at a HR-tech startup based in Istanbul, Turkey and I began my career in investment banking and consulting, working at top global firms JP Morgan, EY and PwC.   In today's episode of Scale Your Sales podcast, Hayal explores the mindset needed to navigate constant change, focusing on curiosity, resilience, and detachment from fixed outcomes. She shares lessons from her multicultural background, her journey in building trust and confidence as a leader, and offers practical strategies for coaching teams by empowering individuals. This conversation provides valuable insights for those stepping into new roles, leading diverse teams, or aiming to make a meaningful organizational impact.   Welcome to Scale Your Sales Podcast, Hayal Koc.     Timestamps: 00:00 Embracing Change, Curiosity, and Resilience in Sales Leadership 04:16 Career Growth Through Curiosity 07:28 Proactive Career Planning 12:35 Approach New Roles with Fresh Perspective 15:12 Preparing for Success through Understanding 20:47 First Female Leader Experience 23:56 Personalized Team Management Conversations 27:46 Embrace Curiosity and Technology 29:55 Integrity and Impact Focus     https://www.linkedin.com/in/hayalkoc/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this episode of the Digi-Tools in Accrual World Podcast, we jump back int the latest accounting tech news. trends and updates, including Xero and QuickBooks integrations, revenue and profit growth statistics, and the impact of automation and AI.  Join us as we explore new research from Credence Research, the market valuation of the small business accounting software market, and the latest updates from leading providers like Canopy and WorkflowMax. Additionally, we have an insightful interview with Monica Odysseos from Grant Thornton Cyprus, who shares her journey in AI and its transformative effects on the accounting field.  Don't miss out on the essential tech news and expert advice to stay ahead in the industry! 00:00 Coming Up 00:55 Welcome! 03:38 App news 03:43 Small business accounting software market forecast to 2032  08:35 Xero releases 2025 accounting industry report 15:55 HMRC seeks new CRM to replace Salesforce    20:00 MTD proving more expensive for businesses than expected 23:07 Canopy raises $70m to scale AI-powered accounting platform  26:21 Xero and BGL announce Workpapers integration partnership 29:08 QuickBooks enhances sole trader features for accountants 31:57 WorkflowMax delivers March 2025 product updates 34:37 AI in Accounting: Regulation, Implementation and Ethics - Monica Odysseos

Where does the next phase of AI-assistants for software development go next? Is it an evolution of developer productivity, or a complete rethinking of the barriers and limitations for broader software development? SHOW: 924SHOW TRANSCRIPT: The Cloudcast #924 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:Cut Enterprise IT Support Costs by 30-50% with US CloudSHOW NOTES:WHERE DO AI DEVELOPER-ASSISTANTS GO NEXT?A year ago it felt like co-pilots were one of the entry point use-cases for AI.Since then we've seen numbers say the uplift is 10-20% productivity.Microsoft claims that 20-30% of their code is now written by AIs.We've seen many senior developers speakout that it's not replacement level technology and they don't trust it.Companies like Cursor have a $9-10B valuation. Windsurf just got purchased for $3B by OpenAI.Microsoft has Co-Pilot (based on OpenAI models). Google and Amazon are rumored to be launching their own.Lots of companies are launching agents (IBM, Salesforce, Oracle, etc.), and lots of agent frameworks now exist. So where does it go next? Is it just wide-spead adoption of developer productivity? Is it specialized functions within developer workflows? (e.g. CI/CD, documentation, security evaluations, bug fixes, long-term maintenance, etc.)How far are we from teams being just a few architects, leads, Sr. Devs, and then teams of AI's (agents, etc.)?Is that a good thing for Sr. Dev personalities that didn't want to focus on soft-skills?Does that allow for greater experimentation against feature-requests or stories, since they can create more, test more, etc.?Do we start to see companies create skunkworks teams/groups that try to adopt this approach? Are product managers ready to have zero-backlogs and the demand for new ideas to increase?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today's entrepreneurs must adapt to meet the expectations of a rapidly shifting market.From navigating disruptive innovation to avoiding false signals of early success, Geoffrey delivers a masterclass in understanding the pragmatist mindset, market timing, and the reality of business in 2025. Whether you're launching a new product, scaling your company, or simply trying to stay ahead of the AI curve, this conversation is packed with insights you won't find anywhere else. Get ready to think deeper, market smarter, and grow faster—this is one episode you won't want to miss.Key Takeaways: 1. Crossing the chasm is still the greatest challenge for tech companies aiming to scale—especially in B2B.2. Early adopters want vision and potential, but pragmatists want risk reduction and proof.3. False signals from visionary buyers can create dangerous overconfidence before mainstream traction exists.4. To cross the chasm, you must solve a painful, urgent problem for a very specific customer segment.5. AI is redefining the adoption lifecycle, but the fundamentals of market timing and trust still apply.6. Creating your own category and competitors is critical—mainstream buyers need options to validate their choice.7. Every disruptive product needs a “whole product” ecosystem before it becomes scalable.8. Business buyers face real risk when changing processes—unlike consumers, they don't jump without justification.9. Social media, especially LinkedIn, is becoming noisier—real value comes from thought leadership, not self-promotion.10. Writing a business book is about building long-term impact and platform—not immediate profit.

A flood of major AI updates is right around the corner. New models from Anthropic, OpenAI's autonomous coding agent Codex, Windsurf's SWE-1 for end-to-end software engineering, and changes at Salesforce and Walmart all point to a massive shift.Get Ad Free AI Daily Brief: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patreon.com/AIDailyBrief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brought to you by:KPMG – Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kpmg.com/ai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about how KPMG can help you drive value with our AI solutions.Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Vertice Labs - Check out ⁠⁠⁠⁠⁠⁠http://verticelabs.io/⁠⁠⁠⁠⁠⁠ - the AI-native digital consulting firm specializing in product development and AI agents for small to medium-sized businesses.The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdownInterested in sponsoring the show? nlw@breakdown.network

AI agents are making waves in the tech world, with companies like Microsoft and Salesforce leading the charge. But what exactly are AI agents, and how can your organization leverage them effectively? Join Ryan Ozimek and Rubin Singh in this insightful episode as they explain the fundamentals of AI agents and their potential applications in nonprofit, foundation, and association spaces. From enhancing customer service experiences to streamlining operations, you'll learn how these tools are poised to transform the way organizations function. You'll also gain practical advice on what to consider when exploring AI agents for your organization and how to approach their implementation with confidence. Whether you're a seasoned Chief Information Officer or exploring tech solutions for the first time, this episode provides a clear, jargon-free overview to help you stay ahead of the curve.

John Burdett's journey from a high-performing software engineer to a purpose-driven business leader offers a compelling model for sustainable entrepreneurship. After years of chasing results and enduring burnout, he embraced servant leadership and emotional intelligence, reshaping his approach to business. His company, Fast Slow Motion, was founded on the belief that building intentional systems—not heroic effort—enables growth, stability, and fulfillment for both leaders and their teams. Burdett emphasizes the power of documenting processes, implementing smart CRM systems like Salesforce and HubSpot, and prioritizing long-term strategy over short-term gains. His “Three P's” framework—Purpose, People, and Profit—provides a balanced foundation for creating businesses that are not only profitable but also meaningful and human-centered. He also advocates for focusing on sales instead of early-stage fundraising, highlighting that consistent revenue is the best path to autonomy and scale. For entrepreneurs and business leaders looking to escape the chaos of reactive management and build something lasting, Burdett's insights are invaluable. Explore more of his leadership philosophy, real-world strategies, and business growth advice by visiting Fast Slow Motion's podcast page. We're happy you're here! Like the pod?Visit our website!For the accessible version of the podcast, go to our Ziotag gallery.

Toni Bator is a certified Neurodiversity & Positive Psychology Coach who specializes in enhancing wellbeing and performance for professionals and leaders by addressing stress management, resilience, and burnout prevention. With a diverse client portfolio spanning global industries such as IT, healthcare, finance, and more, Toni has coached luminaries at companies including Slack, Salesforce, Amazon, and Planned Parenthood.    As a member and speaker of the Stability Network, she champions mental health de-stigmatization and offers Positive Psychology and Well-Being Coaching. Holding certifications from the ICF and the College of Executive Coaching, and with training in neurodiversity, she provides holistic coaching that creates ripple effects across client's lives.With an MS in Organizational Leadership and a BS in Psychology, her commitment to service is exemplified through affiliations like the Asperger/Autism Professional Coaching Association.She is also partnered Spring Health and BetterUp as a contract wellness and care coach, as well as Positive Psychology Coaching and Diversity Institute, and the Asperger/Autism Network to empower thriving.  Today's topic is: Addressing the Mental Health Needs of the LGBTQIA+ Community RESOURCES: Website: https://www.tonibator.comTrevor Project Report: https://www.thetrevorproject.org/survey-2024/

Ever wondered what it takes to climb the ladder from Salesforce developer to Salesforce architect to Salesforce manager in the complex and fast-paced ecosystem we live in?  In this episode of DevOps Diaries, host Jack McCurdy sits down with Salesforce leader Jessica Riffe to uncover her incredible journey. Get ready for a deep dive into the evolution of Salesforce DevOps, the secrets to impactful documentation, and the real-world challenges (and triumphs!) of growing a high-performing team. If you're navigating your own DevOps transformation or looking to elevate your team's collaboration, Jessica's hard-won insights on pipelines, understanding DevOps user needs, and effective communication are pure gold. Don't miss these invaluable lessons – listen to the full episode now!About DevOps Diaries: Salesforce DevOps Advocate Jack McCurdy chats to members of the Salesforce community about their experience in the Salesforce ecosystem. Expect to hear and learn from inspirational stories of personal growth and business success, whilst discovering all the trials, tribulations, and joy that comes with delivering Salesforce for companies of all shapes and sizes. New episodes bi-weekly on YouTube as well as on your preferred podcast platform.Podcast produced and sponsored by Gearset. Learn more about Gearset: https://grst.co/4iCnas2Subscribe to Gearset's YouTube channel: https://grst.co/4cTAAxmLinkedIn: https://www.linkedin.com/company/gearsetX/Twitter: https://x.com/GearsetHQFacebook: https://www.facebook.com/gearsethqAbout Gearset: Gearset is the leading Salesforce DevOps platform, with powerful solutions for metadata and CPQ deployments, CI/CD, automated testing, sandbox seeding and backups. It helps Salesforce teams apply DevOps best practices to their development and release process, so they can rapidly and securely deliver higher-quality projects. Get full access to all of Gearset's features for free with a 30-day trial: https://grst.co/4iKysKW

In this inspiring episode, we speak with Eamon Fennell, former GAA Champion turned Salesforce professional, about his leap into education through Ireland's top Executive MBA programme. With a background rooted in sport, now thriving in a global tech company, he shares his unusual career journey and how the MBA gave him the tools to transition into a strategic, business-focused role.  Whether you're contemplating a career pivot, returning to education later in life, or simply seeking growth, Eamon's story proves that it's never too late — and you don't need to have all the answers to begin.

Today on the Salesforce Admins Podcast, we talk to Dana Walton, Senior Manager of Credential Programs and Operations at Salesforce. Join us as we chat about how the certification experience is evolving with smarter personalization, easier access, and a learning journey built just for you. You should subscribe for the full episode, but here are […] The post How Salesforce Is Transforming Certification for New and Experienced Users appeared first on Salesforce Admins.

This is the daily Tech and Business Report. Today, KCBS Radio anchor Holly Quan spoke with Bloomberg's Brody Ford. Salesforce's newest technology is also ushering in a new way to pay for it. The company is charging customers a per use fee for some of its AI agents.

 Et si votre CRM devenait un véritable levier de croissance intelligente ? En 1 heure chrono, découvrez comment l'IA générative va transformer les vie des commerciaux, du marketing et du service client qui utilisent actuellement des CRM classiques. Que vous utilisiez Salesforce, Hubspot ou d'autres outils, vous repartirez avec des stratégies concrètes, des outils et des retours d'expérience pour : - Enrichir automatiquement vos données clients (secteurs d'activité, web scraping IA...). - Automatiser les tâches chronophages (prospection post-salon, rédaction d'emails…). - Personnaliser vos interactions à grande échelle grâce aux chatbots et à l'analyse prédictive. Prendre les bonnes décisions à l'analyse de données CRM mais aussi de sources externes. Nous vous présenterons des outils comme DUST, Breeze, Leexi, Mistral… Vous aurez à l'issue une boîte à outils pour passer à l'action dès demain. Au sommaire : 1️⃣ Quels sont les opportunités de l'intégration de l'IA Générative dans le CRM 2️⃣ L'IA au secours du CRM pour une meilleure prise de décision - Comment pallier les limites des CRMs traditionnels (ex. Salesforce) avec des outils externes ? - Enrichissement automatique du CRM avec Mistral / ChatGPT. - Exploiter les données publiques pour créer des fichier prospects qualifiés. - … 3️⃣ CRM + modules IA = vers une nouvelle efficacité ! - Les Chatbots IAG connectés au CRM - Le requêtage en langage naturel au service de la performance commerciale - La rédaction assistée par l'IA - La personnalisation des interactions - La production de contenus marketing. - La centralisation des données du CRM, de Notion, des Drives pour améliorer l'efficacité et la connaissance collective - La fin des tâches chronophages à faible valeur ajoutée pour les équipes (prise de notes…) 4️⃣ La prise de décision grâce à l'IA, focus sur les dirigeants Les nouveaux réflexes à adopter (diagnostic…) Les pièges à éviter (dépendance, surconfiance…) ✨ Avec la participation de : - Frédéric Canevet (ConseilsMarketing.com) : Expert en Growth Hacking & Marketing B2B. - Gabriel Dabi-Schwebel (1min30.com) : Pionnier du marketing & de l'intégration de l'IA dans le CRM 

Send us a textThis episode is WILD.We sit down with Mike Mroczka—author, ex-Googler, ex-Salesforce employee,  and interview coach—to talk about the growing epidemic of AI-assisted cheating in technical interviews. We're not talking theory—this is what's actually happening in the trenches.Mike breaks down:Why AI makes it easier than ever to fake your way into a six-figure jobHow companies can design smarter, cheat-proof interview systemsWhat red flags recruiters should NEVER ignoreWhy some coaching is helpful—and when it crosses into gray zones

Is your brain the secret key to spiritual development and happiness? In this live presentation recorded at Tony & Sage Robbins' 2024 Platinum Partners Happiness Event in Abu Dhabi, neuroscientist Andrew Newberg, M.D. explores “The Spiritual Brain: The Link Between Spirituality, Sexuality, and Happiness.” Drawing on cutting-edge fMRI and PET scans, Dr. Newberg defines exactly what a spiritual experience is and shows you where—and how—those moments light up your neural circuitry. You'll discover the core components that make these experiences so transformative and learn how repeated ritual practices reshape the brain over time. Along the way, he reveals the evolutionary roots of ritual and explains why religious and spiritual encounters have the power to change our views of reality, our relationships, our work—and even our deepest beliefs about God, science, and ourselves. Watch now to uncover the surprising ways your own brain is wired for transcendence—and how that wiring can lead you to a more fulfilled, happier life. Don't forget to subscribe for more breakthrough ideas from Tony Robbins, as well as the world's leading thinkers. Please enjoy! For more on Andrew Newberg, M.D.: www.andrewnewberg.com Instagram: @dr.andrewnewberg   *Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.  Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine's 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune's recent cover article named him the “CEO Whisperer.” He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching.  As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.

Episode 459 features Alli Rizacos, a Linkedin Business Coach.She runs a 3 day Bootcamp to help you jumpstart your coaching business on Linkedin:https://www.allirizacos.com/bootcampFind Alli Online: www.allirizacos.comLinkedIn: https://www.linkedin.com/in/allirizacos/About Alli:Alli Rizacos is a LinkedIn Business Coach, turning corporate leaders into successful coaches on Linkedin. She comes from a long background in sales, working at Salesforce for 8 years. She quit in 2021 to start her coaching business and has successfully launched 2 coaching business with over $1.2M in revenue all from her LinkedIn brand. She's also a Virgo, Enneagram 3 and Projector…she means business but can see the imposter syndrome behind every business owner.++++++++

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content.  He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches on some new ways of measuring quality and success, as well as reinforcing how critical it is to bring the marketing fundamentals to the fore rather than get lost in the tech.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In this week's episode, we cover the results of Talent Hub's annual ANZ Salesforce Survey, of which Part 1 focuses on the results from Salesforce professionals, followed by Part 2 next fortnight, where we bring you insights from Salesforce managers. You can download your copy of the ANZ Salesforce Market Survey here: https://talent-hub.com.au/2025-anz-salesforce-market-survey/ In this podcast, listen to Ben's response to the data, what he believes it means and why, and how it compares to what he's seeing on the ground day to day. We look at what Salesforce professionals look for in a new role, their views on AI, and where they most want to work, amongst other data points.   Whilst this survey relates to the Australia and New Zealand regions, we'd love to know whether it falls in line with your region. Tell us in a written review in whichever app you use to listen to your podcasts what you're seeing, as we're keen to hear from other regions. You can also take a peek back at our 2024 survey on our website to see how the market has evolved over the last 12 months: https://talent-hub.com.au/2024-anz-salesforce-market-survey.pdf/ We hope that you enjoy the episode! You can find more content from us at Talent Hub, here: LinkedIn@ https://www.linkedin.com/company/talent-hub-global/ YouTube@ https://www.youtube.com/@talenthub1140 Facebook@ https://www.facebook.com/TalentHubGlobal/ Instagram @ https://www.instagram.com/talenthubglobal/ Twitter X @ https://twitter.com/TalentHubGlobal Close

Episode 91.  A wealth of experience comes from someone who joined the tech world with experiences at as such places as Google, Slack, Salesforce and most recently Humane. Not surprisingly, the experience eventually leads to becoming a founder herself.In this episode of the Lifetime at Work podcast, host Greg Martin interviews Brooke Hartley Moy, co-founder of the AI startup Infactory. Brooke shares her journey from being a history major with no programming background to co-founding a tech company. The discussion covers her career trajectory, insights on working at major tech companies like Salesforce and Google, and the challenges and benefits of starting her own company. Brooke also explores the future of AI, the importance of soft skills in the tech industry, the complexities of venture capital, and her experiences as a woman in tech. She emphasizes the need for continuous learning, adaptability, and the value of personal relationships in career development.00:00 Introduction to the Podcast00:23 Meet Brooke Hartley Moy01:07 Brooke's Journey into Tech04:05 Breaking into the Industry13:09 Starting Infactory15:42 Challenges of Entrepreneurship17:57 Venture Capital Insights23:53 Women in Tech34:27 AI Optimism and Skepticism40:22 Advice for Aspiring Professionals42:32 Conclusion and Farewell

Think you need a big, dramatic life moment to tell a powerful story?In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact.From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storyteller—on stage, on camera, or around the dinner table.Whether you're a speaker, entrepreneur, or someone who just wants to communicate more powerfully, this episode will transform the way you see your own story—and help you share it in a way that truly connects.About Matthew: Matthew Dicks is the internationally bestselling author of six novels and three nonfiction titles:Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Artof StorytellingSomeday Is Today: 22 Simple, Actionable Strategies to Propel Your Creative LifeStories Sell: Storyworthy Strategies to Grow Your Business and BrandHis novels have been translated into more than 25 languages worldwide.Matthew is a record 62-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour.His solo show “You're a Monster, Matthew Dicks” debuted at Theater Works in Hartford, CT in 2023.He has also performed in the New York City Comedy Festival in 2022 and 2023. Teacher of the Year and a Connecticut Teacher of the Year finalist.Matthew's client roster includes Google, Salesforce, Amazon, Microsoft, Smucker's, the FBI, The Eric and Wendy Schmitt Foundation, Yale University, MIT, and many more. He also works with Olympic athletes, world-class mountaineers, standup comedians, magicians, attorneys, breast cancer survivors, the children of Holocaust survivors, world champion memorizers, the clergy, and more.Matthew is also the CEO of Storyworthy — a company that creates and distributes online education on storytelling, marketing, sales, and branding. He is also the founder and artistic director of Speak Up, a Hartford-based storytelling organization that produces storytelling shows throughout New England.Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Para saber mais sobre como a Salesforce pode apoiar e mudar o seu negócio acesse: https://www.salesforce.com/br/?ir=1 Mudar o rumo do negócio não é algo simples nem trivial: é preciso ter muita coragem para entender que é o momento de "pivotar" (um aportuguesamento da palavra 'pivot', em inglês, que significa mudar de direção). O empreendedor Fernando Kalache viveu isso no seu negócio. Sua ideia inicial era criar uma loja que vendesse bons sanduíches, feitos com ingredientes de qualidade, para o público em geral que buscasse um almoço rápido. Mas, alguns anos depois, Kalache percebeu que o sucesso do negócio estava em outro tipo de público. Neste episódio, que tem o foco no cliente e conta com o apoio da Salesforce, ele contou a sua história, falou sobre seu novo tipo de cliente e como se relaciona com eles. Para saber mais sobre como a Salesforce pode apoiar e mudar o seu negócio acesse: https://www.salesforce.com/br/?ir=1 Envie críticas, elogios e sugestões de outras histórias para zeroaotopo@infomoney.com.br Participe do nosso Canal do WhatsApp, com conteúdos exclusivos: https://whatsapp.com/channel/0029VakvHUu0LKZGHKMqfo33 Confira a lista completa de episódios em: https://www.infomoney.com.br/negocios/a-historia-das-maiores-empresas-do-brasil-esta-no-podcast-do-zero-ao-topo/ Roteiro e apresentação: Mariana Amaro Equipe multiplataforma InfoMoney: Camila Moura, Emilene Silva, Fabio Teixeira, Fernando Lima, Henrique Donadio Coordenadora Multiplataforma: Bruna Baddini Gerente Multiplataforma: Thales Calipo Diretora de redação: Mariana Segala Diretor geral: Matheus Lombardi

HighlightsGoogle Cloud's AI Revolution and Customer Success (00:10)Renner talks about how, for Google Cloud, delivering great outcomes for customers must come before achieving returns. Efforts are underway to push brainpower and expertise directly to customers, while simplifying the sales process by infusing more industry-specific knowledge. Customers are focused on realizing tangible business outcomes with AI.Google Cloud's Ecosystem and Partner Ecosystem (02:02)Google Cloud is the fastest-growing company in the Cloud Wars, achieving $12 billion in revenue last quarter. A sharp focus on business outcomes, paired with a robust ecosystem of expertise, is credited for this success. Renner discusses Google Cloud's partner ecosystem development under Kevin Ichhpurani, president, global partner ecosystem. Growth across the partner ecosystem, including SIs, ISVs, and boutique functional experts, remains a key driver of momentum.Customer Success and Innovation at Google Cloud Next (03:46)Innovation and customer success were on full display at Google Cloud Next in Las Vegas, with major product launches and enthusiastic customer testimonials. Marking his two-year anniversary, Renner reflects on how AI has accelerated customer success' evolution. The volume of customer stories and advocacy is proof of exceptionally high engagement. Many customers have already moved beyond experimentation into full production.Customer Mindset and Business Outcomes (06:09)Today's customers are reimagining what's possible through AI, marking a profound shift in mindset. Renner talks about the eagerness and commitment of Google's engineering and consulting teams to work side-by-side with customers. As customers become more sophisticated, they are increasingly focused on identifying business impact and making strategic investments. A collaborative and creative problem-solving approach is central to how Google Cloud delivers value.Budget Shifts and Business Engagement (07:37)AI adoption is driving a major shift in spending away from traditional IT control toward broader enterprise engagement. Renner notes that while business engagement has always been important, AI has accelerated the breakdown of old barriers across industries. Teams are approaching go-to-market strategies more mindfully. Verticalization and deep industry focus have become essential in driving business outcomes.Ecosystem Growth and Customer Demand (11:17)Google Cloud's ecosystem continues to expand, with ISVs and SIs playing an increasingly critical role. Renner points to partnerships with Salesforce, ServiceNow, and others as key to expanding Google Cloud's reach, building credibility, and scaling to meet growing customer demand. The expansion of regional SIs is equally important, ensuring global customer needs are met effectively.Google Cloud's Growth and Market Position (13:23)Renner attributes Google Cloud's leadership as the fastest-growing company in the Cloud Wars to its focus on customer business outcomes. This strategy has fueled new customer acquisition, a growing sales backlog, and sustained high demand. AI is transforming how Google Cloud engages with customers, driving growth across every product line and deepening its market position.Leadership and Team Enabling (15:35)Under the leadership of CEO Thomas Kurian, Google Cloud has made extraordinary strides in customer success and growth. Renner praises Kurian's passion, energy, and clarity of vision. A major focus remains on providing field teams with the right assets, tools, and alignment to be successful. The addition of new talent to oversee the customer experience journey, reflects Google Cloud's commitment to strengthening its leadership bench.Final Thoughts and Future Plans (18:32)Renner shares his appreciation for the opportunity to reflect on Google Cloud's strategic focus and achievements. The interview closes with a reaffirmation of the AI revolution's significance and Google Cloud's central role in shaping the future of business innovation. The outlook is positive.Google Cloud's central role in shaping the future of business innovation. The outlook is positive. This episode is sponsored by Google Cloud.---The content displayed on the platform is the intellectual property of Acceleration Economy. You may reuse, republish, or reprint such content with attribution: Content by cloudwars.comAll information posted is informational purposes. Should you decide to act upon any information on this website, you do so at your own risk. While the information on this platform has been verified to the best of our abilities, we cannot guarantee that there are no mistakes or errors.We reserve the right to change this policy at any given time.  

Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your pulse check on what's coming next.Related Articles: Duolingo shifts to AI-first model, cutting contractor rolesCrowdStrike lays off 500 in latest example of AI costing people their jobsIBM CEO Says AI Has Replaced Hundreds of Workers but Created New Programming, Sales Jobs‘The frog is boiling': is 2025 when AI finally comes for your job? - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

The Road to ‘Service-as-Software.' Salesforce co-founder and CEO Marc Benioff is articulating a bold vision for the next era of enterprise software. In an exclusive interview with theCUBE on April 25, 2025, Benioff outlined how AI-driven agents and a unified data architecture will transform Software as a Service (SaaS) into what we're calling “Service as Software” – a model where software-based digital agents augment every business process. The Salesforce chief has often quipped that today's CEOs are “the last generation of executives leading exclusively human workforces,” underscoring his conviction that AI agents (what many call agentic AI) will soon work alongside humans in every enterprise. Our premise is that this “digital labor” revolution could be more disruptive than the cloud and mobile waves of 15 years ago, fundamentally redefining how applications function. In this Breaking Analysis, we focus on Salesforce's Agentforce and Data Cloud strategies – the twin pillars of its agentic vision – and how they position the company to become what we call the first software-only hyperscaler. We also examine the broader industry context, including competitive dynamics with Microsoft and Salesforce's interoperability with platforms like Snowflake, Databricks and AWS.FULL ARTICLE: https://thecuberesearch.com/276-breaking-analysis-salesforce-agentforce-data-cloud-a-path-to-the-software-only-hyperscaler/

We all talk about #AI, but what good is it if your models are powered by stale, outdated data?In Episode 99 of Great Things with Great Tech, Deepti Srivastava, founder and CEO of Snow Leopard, and former founding PM of Google Spanner, calls out the broken state of enterprise AI. With decades of experience in distributed systems and data infrastructure, Deepti unveils how Snow Leopard is redefining how AI applications are built, by tapping into live, real-time data from SQL and APIs without the need for ETL or pipelines.Instead of relying on static snapshots or disconnected data lakes, Snow Leopard's #agentic platform queries native sources like PostgreSQL, Snowflake, and Salesforce on-demand, empowering AI to live directly in the critical decision path.In This Episode, We Cover:Deepti's journey from building Spanner at Google to founding Snow Leopard AI.Why most enterprise AI fails due to reliance on stale data and outdated pipelines. How Snow Leopard federates live data across SQL and APIs with zero ETL.The limitations of vector databases in structured, real-time business use cases.Why putting AI in the critical path of business decisions unlocks real value.Snow Leopard is a U.S.-based technology company founded in 2023 by and is Headquartered in San Francisco, CaliforniaSnow Leopard specializes in building a platform that enables the development of production-ready AI applications by leveraging live business data. The company's approach focuses on real-time data retrieval directly from sources like SQL databases and APIs, eliminating the need for traditional ETL processes and data pipelines. This innovation allows for more accurate and timely AI-driven business decision.PODCAST LINKSGreat Things with Great Tech Podcast: https://gtwgt.comGTwGT Playlist on YouTube: https://www.youtube.com/@GTwGTPodcastListen on Spotify: https://open.spotify.com/show/5Y1Fgl4DgGpFd5Z4dHulVXListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/great-things-with-great-tech-podcast/id1519439787EPISODE LINKSSnow Leopard Web: https://www.snowleopard.ai/Deepti Srivastava on LinkedIn:https://www.linkedin.com/in/thedeepti/Snow Leopard on LinkedIn: https://www.linkedin.com/company/snow-leopard-ai/GTwGT LINKSSupport the Channel: https://ko-fi.com/gtwgtBe on #GTwGT: Contact via Twitter/X @GTwGTPodcast or visit https://www.gtwgt.comSubscribe to YouTube: https://www.youtube.com/@GTwGTPodcast?sub_confirmation=1Great Things with Great Tech Podcast Website: https://gtwgt.comSOCIAL LINKSFollow GTwGT on Social Media:Twitter/X: https://twitter.com/GTwGTPodcastInstagram: https://www.instagram.com/GTwGTPodcastTikTok: https://www.tiktok.com/@GTwGTPodcast

How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You'll hear about: Why service pricing is messy — and how to fix it How AI and automation are reshaping the billable hour The role of integrations, open APIs, and their 12-week implementation model What it means to give teams pricing consistency across roles, regions, and workflows From SaaS innovation to outdoor adventure and biohacking, Tracey's passion for pushing limits comes through—don't miss this unique look into the future of services CPQ.

Sean Hoban was co-founder and former CEO of Kimble Applications, a leading professional services automation (PSA) software for organizations to manage their professional services business's entire operational and financial lifecycle. Sean and his co-founders had already started, grown, and sold a pro services organization before creating a PSA product and building a SaaS business.  With a little funding from the founders and a few angel investors, Kimble started efficiently and grew steadily, eventually raising a practical minority funding round from private equity investors Accel-KKR in 2018. The company grew to $30M ARR before selling most of the company to Accel-KKR in 2021, which merged two PSA companies to create Kontata.  In this episode, Sean discusses some of their deepest strategic opportunities: Learning to grow a SaaS business versus a professional services organization Building on the Salesforce platform and working in that ecosystem Starting in the UK and expanding to Germany and the US Quote from Sean Hoban, former CEO and co-founder of Kimble Applications “One of the most powerful ways I learned as a CEO is to find and talk to other founders in London who were in a similar situation. We would meet for beers, share ideas, and chat on WhatsApp.  “If you have a specific problem, it was valuable to talk to other founders in the same growth stage. And these were founders, not hired CEOs. “It's a lonely job as a CEO. And being able to talk to somebody else who is in a similar position can be cathartic and very helpful.” Links Sean Hoban on LinkedIn Kantata on LinkedIn Kantata SX (formerly Kimble Applications) website Accel-KKR website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

How does the AI gold rush look from the helm of a $40-billion software giant? Salesforce co-founder, chair, and CEO Marc Benioff joins Eric Newcomer and Tom Dotan for a tour of the next tech boom cycle. The conversation opens with Benioff's sweeping vision of “Agent Force 2.0,” where large language models paired with reasoning engines mint whole new classes of digital labor, and brands from Gucci to Disney are already swapping call-center scripts for autonomous agents.The episode closes on politics and philanthropy: Prop C, homelessness, the 2024 electoral tightrope, and how Benioff plans to work with any administration and still sleep at night.

Carolyn Pollock is a visionary brand builder who has transformed some of the most iconic brands in North American retail. As Chief Marketing Officer at Tailored Brands (parent company of Men's Wearhouse and Jos. A. Bank), Carolyn led a sweeping brand and creative relaunch, reshaping customer perceptions and driving measurable gains in awareness, consideration, and loyalty.Known for her bold approach to social and influencer marketing, she helped Tailored Brands claim 26% of all TikTok impressions in men's apparel and increased social ROAS by 23%, all while leading a 25% improvement in overall marketing ROI. She combines creative instinct with data-driven execution—whether it's building campaigns that spark conversation or scaling performance strategies that deliver growth.Carolyn previously served as Managing Partner at RevelOne, and held brand leadership roles at eBay, Thumbtack, and Timbuk2. She's a frequent advisor to industry leaders like Google and Salesforce, and was recently named to Adweek's AI Trailblazers Power 100.

Get Noticed! Send a text.Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.Paul reveals:The mindset shift every entrepreneur needs to treat data like gold.The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.How to unify scattered info with cloud-based solutions like Snowflake.Why dashboards and alerts should empower everyone—from interns to execs.A powerful tip for business continuity most startups miss.His personal journey writing Data Driven Leader—and what leaders often get wrong.If you're building a business that lasts and scales, this episode is for you. Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.Grab Paul's book: Data Driven LeaderBuzzsprout - Let's get your podcast launched!Start for FREEDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant more stories like this? Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

According to research from the CMO Council, 63% of marketers say they are under extreme pressure to deliver improved revenue outcomes. So how can you leverage your tech stack to enhance collaboration across GTM teams and drive impactful results? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Andrea Bras, VP of product marketing at Viant Technology. Thanks for joining, Andrea! I'd love for you to tell us about yourself, your background, and your role.  Andrea Bras: Wonderful. Well, thank you Shawnna for having me. I’m excited to talk about my journey at Viant and as we’ve continued our partnership with Highspot. So, as you mentioned, I’m vice president of product marketing at Viant Technology. We are an AI powered DSP or demand side platform built for CTV or Connected Television. What we do is we help marketers to connect with their consumers. Through planning, through execution, through measurement of their advertising media in the most engaging ways using our technology. So I’m actually coming up on my tenure anniversary, so it’s just, wow, it’s almost mind blowing. It’s been such an amazing journey here. VT is such a pioneering, innovative company and we’re never left bored or wondering what’s next, right? So prior to joining VT, I’ve actually been in digital marketing for, geez, almost 25 years now. Actually, I joined when it was actually still known as online marketing. If anyone in your audience can remember that. But what I’ve been fortunate enough along my journey is to really wear a lot of hats and be exposed to a lot of different types of companies. So I’ve worked with the small startups, local retail, all the way up to big global corporations. I’ve also worn a lot of hats. So I’ve sold advertising. I have bought advertising. I’ve developed partnerships, thinking about the consumer in mind, and it’s really positioned me very well in what I believe. Is a perfect mixture of all of that background to bring me to my best results as a product marketer. And so our role here in product marketing at Viat is we really sit at the intersection of all of the orgs in the company. We provide support to all of them, but primarily sales and product. We sit within the marketing team and it’s our job to really look for the best things that all these teams are working on in order to craft. Really amazing and compelling positioning and messaging. We developed the go-to-market solutions and the content. We support the product launches, and of course we manage and work through all the sales enablement technology. We, of course, have chosen Highspot, which we love. And that brings me here today, and I’m excited to discuss more with you, Shawnna. SS: Likewise, we are lucky to have you on this podcast. Given that you are a seasoned marketing leader, I’d love to understand what are some of the key go-to-market initiatives that you’re focused on driving for the business this year, and how does your enablement tech stack help support these efforts? AB: Well, that’s a great question. And you know, given where we sit in the org, we have our hands in pretty much everything, but we really do have some very key go-to-market initiatives. We’re highly focused on, as I mentioned in my intro. Connected television is something that is our most important focus and for good reason. I mean, when you think about the power of TV and what that does for advertising, and you’re converging it with the power of digital and the ability to understand and message the performance of your advertising. It’s such an exciting thing and we’re doing a great job of really building the technology to support that in the best ways, as well as the partnerships. I mean, we’re getting to work with some of these greatest streaming platforms. Think Disney, think Paramount. And so we’re working really hard on how do we showcase how easy it is to build these upper and lower funnel opportunity that CTV brings based on campaign objectives. So there’s a lot of education that comes in mind, or that we have to work with our consumers and our clients just so they can really understand the huge opportunity in front of ’em. So that keeps us very busy. The other thing that really is related to CTV, but it’s our recent Iris TV acquisition. So for those of you who may not be familiar, Iris TV has really built their tech. To standardize contextual, the opportunity to present ads contextually AC interoperable across all of these various streaming platforms. So think cooking shows and what that could mean across not just one cooking show, but all of the great content cooking shows across numerous streaming platforms. And that really brings such value because now you’re layering in the ability to capture the consumer in the right mindset. So that just, you know, it’s an organic content experience and we’re really excited about that. And then of course there’s Viant AI. So we launched Viant AI. It was hugely successful last part of last year. And man, it’s just so exciting ’cause we have on this hand, CTV and all the great things coming there, part of our direct access program. But then over here we’ve got this whole new realm of innovation with AI. I know you guys lean in really heavily, which we’re excited about. So we’re just really. Keeping close to our technology teams and watching the innovation develop and keeping track of that. Of course, to make these launches successful and keep our go-to market as top-notch as possible, you need a unified go-to-market alignment as your company’s very familiar with, and that’s where Highspot has just been an absolute game changer for us. When I think about where we were before, I mean, we had really legacy tech and we did our best, but you can only do so much. Right? I’m sure you’ve heard a lot of stories from your clients. When we brought on Highspot, a couple of really magical things happened for us. One, we had to sit and think about our content strategy, right? You know, before we would organize it, but we didn’t really think about what it was. And you know, due to how you build and develop the platform, it’s really exciting because. You’re thinking, okay, what are our buckets of content, right? So we had to think, okay, well there’s storytelling content. And then it’s like, well, we also have all these different product releases that come. So you have product overview, right? And you know, verticals, channels, you name it. So we had to take the time and effort to really build this out. And then we wanted to also put it around a wonderful launch, give it a big stage. So put us a little bit under a time crunch, which was probably a blessing in disguise because we had to work. In fact, our Highspot onboarding rep, who was amazing, he told us we were one of the fastest launches. So I don’t know if that still holds true, but from contract signing, I think we signed the contract in late October, and then we had this up and running in January. So for all of you who either are planning a launch or thinking about launching or maybe haven’t signed up yet, there’s a lot you can do to get up in front of it. For us, it was a combination of having a pilot team as we were building, getting their feedback along the way. Then we did a soft launch just to get the logistics outta the way, get people using it so that when we did our big launch at our annual Viant Con, where we dedicated two hours and actually. Flew the Highspot rep out to help us launch this. We had a such a meaningful two hour session. Honestly, we still hear great feedback about that launch. It really helped us get started with Highspot in a big way. SS: I love that. And you, you touched on the importance and the critical nature of alignment. What are some of the common pitfalls that organizations might encounter when aligning go-to-market teams to execute these key initiatives and, and how can they avoid them? AB: Yes, that is absolutely critical and we have really face several and overcome. And of course, Highspot has been a great tool in helping us do so. You know, when we first started, when I first started Viant, we were a smaller corporation. It was pretty easy to stay on top of your priorities and kind of know how to manage your workload. But as you’re rapidly growing or expanding or adding teams. The more support you’re providing and the more awareness that the functions across the org understand about what you can bring, that starts to change. You start to get all of these demands, and the lack of prioritization isn’t because there’s no priority. It’s that idea that if everything’s high priority, then there’s no high priority, right? So. That helped us realize, okay, we’ve gotta do a better job. And luckily we, our Chief Product Officer, he came from a very big tech company and you know, they were very used to juggling prioritization of high needs across the org. So he shared the tips and tricks that he’s done and I was able to add on the marketing lens. And so the end result is we meet monthly with the C-Suite across every function. They have a chance to see transparently all of our projects. They can prioritize their departments, so they get to own that, and then they also see where their priorities fall in our holistic view. So it’s been a game changer and it’s really helped us. So, you know, everybody will probably look a little different, but it’s been hugely valuable. And I’d say the other things to keep an eye out for is whenever you introduce anything new you’re gonna have change management. There’s always challenges with that. So really just, you know, the Highspot team was great helping us understand the win-win value for our sellers and other stakeholders. So just getting ahead of that, working through those, of course, defining SWIN lanes, if there’s any blurred lines or confusion, you’re gonna have people stepping on each other’s toes. Just really getting in front of all that business. So, and then I’d say the last thing, and you guys are great for this, is really having technology partners that have support teams. Because what’s great about Highspot is we have that ongoing support. So we’re always working as treating you as a partner, but then we’re also, we have the ability to tap and, you know, level up the support as needed. And that’s come in handy several times. So these are just some of the things that can help you get in front of some of the challenges with alignment. SS: I think those are, that’s phenomenal advice for our audience. And you actually also recently established multiple committees to support your go-to-market engine. Can you share more about that journey and the impact that it’s had so far? AB: Thank you for asking. That’s a great question. We have put a lot of work, so yes, we have launched or about to launch, actually three distinct committees started out as one, but we landed on three. And I’ll tell you why. Rewinding back last year as we launched last January, I forgot to mention, of 2024. And so, you know, as you’re ramping up, you’re kind of learning the process, you’re getting best practices, you’re building out the platform, all the things you’re doing in the first year. And one thing I also forgot to mention, which I will touch on in our discussion is engagement metrics. So you’re kind of getting your feet wet there. That has been another game changing element with the Highspot platform. What is really critical, and I can’t stress this enough, to your audience, is getting that co-ownership across your key stakeholders. Especially, you know, think sales leadership, right? You need that co-sponsorship. So while we have support, sales leadership is busy, they’ve got big goals to crush, right? We were thinking, how do we get in front of them? How do we really show them how much opportunity there is for them to really move the needle using this technology and get them closer to it? So the other thing obviously is the feedback loop. We really wanted a good feedback loop. So we’re like, how do we do it in an organized way, make good use of their time? And so when we started to build a list, it became very big. And then we had all these objectives. So that’s why we broke it into three. And so at first we had the executive, and that’s really pointing back to that co-ownership. Getting them bought in. Um, we are creating compelling metrics that I know will raise their eyebrows, so I’m getting that ready, leading into our executive committee. And so really just letting them know the awareness, showing them some things to get them excited and asking for their hand and driving adoption with their teams. Then we’ll have the, what we’re calling the steering committee. And this is really your kind of more short term strategy. Your operational managers that, you know, they can help us really drive that lower funnel strategies and behaviors from their teams. And then of course, the cross functional stakeholders think Salesforce, rev ops training, having really valuable discussions. And then of course, the action committee, which is gonna be our day-to-day users. So that allows us to capture what’s working, what’s not, and just your general feedback of what’s going well. And of course we’ll do this quarterly. We don’t wanna take up too much time and use kind of a waterfall effect. So we’re really excited. And I know my boss, our chief marketing officer, he’s leaned in totally, which is gonna be tremendously successful, and he’s gonna help co-run the agenda with me for the executive. So more to come. Exciting stuff. SS: I absolutely love it. And I think, you know, for our audience listening, it’s a really great strategy to deploy within your organization if it makes sense for you. But I think it’s a great initiative. AB: And one thing I’ll add on to that really quick, I would say really what we wanna do with this is ensure we’re coming in loaded with a heavy agenda. Of meaningful content. So prep, prep, prep, that’s, and so, you know, whoever you can pull in to help you make the best use of the time, I highly encourage that. SS: Yeah, absolutely. I think it’ll be extremely valuable on both sides, so that’s fantastic. Now, you’ve touched on this. I. Actually quite a bit throughout our conversation already, but I’d love to hear your perspective on what would you say is the unique value of a unified platform when it comes to maximizing go-to-market effectiveness and, and really improving collaboration. AB: You know, I can’t saying praises enough at Highspot. It has really elevated us in that way, which was beyond my wildest dreams. Like I saw the opportunity and just seeing it play out has been just a wonderful experience. Starting for foremost with just product marketing’s needs. The consistency that we’re able to. Foster across teams now in this unified platform is when I think about what we used to have to do when we had a logo change or we had, you know, some sort of, we had to manually do all of these things and now we can just do bulk updates or folks would share decks, you know, that they had out market. And I’d see just content with old branding or just really, really just. Horrible things, you know, make you cringe. I don’t see that anymore. You know, it’s so exciting because now they know that the best content’s there and so there’s no dependency on these old things or an inability to find the stuff they need. So it’s very rare that I find anything that’s off brand, if at all. So that consistency and governance is huge. Obviously, probably more importantly is what it’s doing for our sellers. I mean, when you think about the time they save now, they’re in there, they’re in and out, they’re experts, you know, they love it. We hear nothing but great feedback. The amount of time it takes ’em to build compelling content, find what they’re looking for, and all of that has been second to none. And then the ease of pitching it out. Really the ones, we wanna get more adoption of this looking ahead, but the ones that are even leaning into client metrics and things like that, I mean, it’s just been a phenomenal result. Again, that brings me to engagement metrics that’s really closing the loop and having that single source of truth really just makes a huge, huge difference. So what we’re seeing is we’re breaking down silos. We’re having really meaningful conversations, unlike we used to with our partner teams. Everybody’s able to use it in different ways, so it’s really just driving faster, smarter, go-to-market execution, and we love it. SS: Well, I love that. Now, you’ve talked about the partnership that you’ve had with Highspot, and I know that VT recently partnered with our professional services team on an initiative to begin leveraging Highspot AutoDocs. Can you share a little bit about how you’re utilizing AutoDocs to streamline workflows and improve effectiveness? AB: I’m really glad you asked about that, Shawnna, because this is one of our most recent and most exciting efforts leveraging Highspot technology. So we call our version of AutoDocs Pitch Builder just to create some, you know, fun for the sales reps, make it easy for them to understand what it does, and it really has helped us. Where we elevated with the one unified repository, it’s helped us take it even further. And what I mean by that is due to the nature of our clients and the businesses we serve. The content we build serves different purposes. You know, if you think about advertising, everybody needs to advertise their business. So I think automotive companies, retail companies, travel and tourism, pharma, you know, so we build content that way. We have vertical, we have channels, we have measurement. There’s a whole vast array. And you know, the reps are really good at building these custom stories, but feedback we were getting is, you know, I’m still struggling even in the remix experience to know where to go to find the best content and all these things. So. Pointing to your Highspot Spark conference. I like to get as much of my team up there as possible. You guys do a fantastic job with that. So last October we were there and I had a member of my team and he’s like, Hey, you know, he sat in one of the focused AutoDoc sessions and he says, I really think that we were getting ready to launch our new general presentations and we were taking a new approach this year. And he is like, I think that what Highspot has with AutoDocs would really help sales team with this. You know, in my head I’m thinking, oh my gosh, there’s no way we’re gonna be able to launch that, you know, by the time we need to roll this out in a month, you know? And he’s like, no, no, no. I think he’s like, let me talk to the team. I really think we can. So I’m like, okay. But in my mind I’m thinking, oh, it’ll be summer. You know? There’s no way. Long story short, he worked with our ongoing support team and they connected him with the professional services you guys provided. Put together a case and I was blown away. We were able to deploy through the help of your team. You know, we could have built it ourselves, but it would’ve taken a long time. We never would’ve met our deadline. And it was just such great work. And what this does now is it creates this really easy pathway for sellers to, you know, pull in the problem statements from a choice of things that, a choice of problem statements based on where their discovery questions, take them with their clients, and then choose, you know, the right core messaging. Choose the right verticals, choose the channels, all within this visible, easy. And you, you have this structured framework. So think about it as a new seller, you can go in there and it. Immediately, that’s valuable trust. You can trust you’re building a deck that matches the company positioning. And then on top of that, the loose feedback I can give you was what I have heard is it used to take our sellers at least 30 minutes, probably an hour to build a reasonable deck. And those are probably our season one, probably up to ours. We just ran the numbers leading up to this podcast. On average, our sellers that use Pitch Builder are building their decks in 3.2 minutes. SS: That’s amazing. AB: Right? That’s what we said. So the combined learning of the Highspot Spark Conference and understanding new releases you guys had coming, having my team there, understanding, bringing that idea to it, and then leveraging a professional services, they did a superb job, just was a perfect blend. SS: Amazing. Well, I’ll be sure to pass that along to our professional services team. I’m sure they’ll be glad to hear that. Now as we talk about improving effectiveness, another way a lot of businesses are starting to think about optimizing effectiveness is through ai, and I know Viant actually recently won in AI Excellence Award, so congratulations on that. What are some of the key ways that you’re leveraging AI to support your go-to-market teams? AB: That’s a wonderful question, and thank you. We’re truly honored to have received that recognition for AI excellence and kudos to the team here at Viant across the board. It’s just been such a wild ride. We are leaning heavily into AI, as I know Highspot is, and so what we’re trying to really do is focus on all the wonderful feedback we’re getting from our clients. From our Viant AI solution, how easy it’s, you know, done for them and really capture the wins there and understand how do we transition that into internal wins within our org. And we’re doing it across the board, but specifically for product marketing. I’m leaning in heavily with any tools and resources we have that can help us do better quality work, do it faster, just make it easier, all those things that AI brings. And so I’ve tasked my team, we’re kind of on the forefront of this. We’re already, we’re using ChatGPT on the regular. We’re using our own by AI on the regular, but we wanna get better and we wanna continue to explore that. So I’ve tasked my team with leaning into things like co-pilot with Highspot. Okay, how do we tap that? How do we do more with that? Another thing that we’re leaning in on, and I have another person on my team who really, I am very lucky here, very specializes in billing the bots and things so. When due to how technical our products are, obviously we have our initial storytelling and the benefits and all the buzzy stuff, but as you build relationships with clients, as you probably well know, you get those deeper questions about technology. And so we have a lot of just kind of fragmented FAQs, docs that support launches. So he had the idea of saying, Hey, we should probably get those FAQs into a chat bot so sellers can just get in there and ask questions and not have to search for these random docs. Kind of scattered throughout. And then we’re like, how do we get that where our sellers go in the Highspot platform or leverage something like copilot. So we’re just kind of dipping our tone, a lot of waters, but we’re excited. We’re thinking about calling it pitch aid just to kind of go with the theme, and we’ll probably take it even above and beyond. We’re building out personas, so we’re trying to think about. All the ways that we want to create this value that our sellers can tap when they’re making their pitches and make it very easy for them to just do a q and a chat style function. So, you know, we look forward to partnering closer with you in our AI journey. SS: I love that. I think that’ll be amazing for your reps and your sellers. Now, to shift gears a little bit, what are some of your best practices for measuring the impact of your programs on your go-to-market performance? AB: That is probably one of my favorite questions because it’s a combination of solving a huge need that I didn’t ever think would get solved, as well as just a journey that’s new for me. So it’s exciting in its own right. So we are leaning really heavy into, okay, how do we really make sense of this gold data we’re getting from you? Engagement data, right? So I like to quote my boss, he always says, okay, don’t boil the ocean. You just gotta get started, right? So that’s what we’ve done through the last year. We were kind of, you get these really fun insights. You’re like, oh, that’s such a cool insight. And you’re like, okay, well what do we do with it? Right? So you’re, you go through this journey. But we really started to nail down how do we need to think about this? And so. We started to realize it’s like, okay, we have the sales engagement data and then we have our client engagement data, so how do we wanna start thinking about that? And then there’s really kind of the two big buckets of how we apply those layers is one for product marketing. Direct control is governance, right? And content management. So, okay, based on our sales and our clients are engaging pitches, digital rooms, you know, views, downloads, et cetera. And then, you know, what does that tell us about our content and how we should be managing it? And one thing that’s so exciting that I’ll share our most recent learnings from this effort, you know, we’re used to working through our roadmap. We get these initiatives, requests, you know, executive asks all of those things. We’re now really shifting how we make and build our roadmap. We’re still gonna do all that, of course. But now we have this new opportunity with this kind of engagement data to say, hey, there’s these materials that get used all the time. So we do a monthly report to our executive team, just of the high level metrics I just mentioned. And we started seeing this one brochure we built. It’s our differentiators brochure, which, you know, it’s a good piece. But we originally built it two or three years ago and we’ve refreshed it once. We were seeing that thing in the top five every month and often the top position every month with both sales and client engagement data. And we’re like, holy moly, this thing is on fire. Right? So what we’re doing now is it is now part of our ongoing strategy and we’re gonna look to the top 20%, right? Driving all engagement data. To make it a proactive part of refreshing and keeping it the best capable content on an ongoing basis, whether that’s monthly or quarterly. So that’s how we’re changing and shifting based on governance. The other side of the hat is really the behaviors, right? And we don’t directly control that, but what we’re trying to do is leverage data in a way. Now we can really showcase how this data can drive the behaviors we want from the team and then inspire our sales leaders and executive team to embrace that and leverage it, right? So we’re, we’re building out that platform. So more on that, but it’s really so exciting because, you know, we used to have to rely solely on maybe an annual survey we would send to sales, hey, you like what we’re doing right? And maybe you get 10%, 20% responding or just kind of ad hoc, scattered feedback. And now we really just have this objective, trustworthy data we can work off of. SS: I love that. Since launching Highspot, what results have you seen on that front and are there any key wins or notable business outcomes you can share? AB: So as part of leaning in more, like I said, we’ve already learned so much, and then now also in preparation to make these committee our kickoff sessions as valuable as possible and really go out with a banging. I had this hypothesis and I said, and I felt pretty good about it. Because you see the names of the people driving new business and you recognize those names from users in Highspot. And I started thinking, I said, I really think Highspot drives new business. So I tasked my systems and analytics team. I’m very fortunate. And product marketing, if you were in a product marketing team, if you can have an analytics team, it’s really valuable. So I test ’em to say, okay, how do we drive the correlation between Highspot engagement? And revenue outcomes. And we started with kind of looking at a quadrant. We said, okay, let’s look and do the old quadrant on Highspot engagement, users usage to revenue outcomes, and kind of map out those so we can think through different use cases there to start and then really start to see the correlations. So the big great things is you start to see these stories emerge naturally. And they dug in and there’s another persona team who came from another big tech and has regression analysis and all this. So lucky me, they were able to drive that. When you take a user of Highspot or a non-user, I would say someone like one of our sellers that’s not really using Highspot, and you layer on the best Highspot engagement activities, you have an opportunity to enhance their new business by 29%. And now I’m sure there’s other variables. You know, I’m sure the Highspot users that are active, Highspot users probably are good at going after new business. But the bigger picture there is, is think about that. If we even get 10%, 15% of the movable middle and the bell curve, just doing the things that are right, think about how you can move the needle. So we took that same lens, or we put it across total revenue, connected to engagement, and then also incremental increases with existing business. And every single one had really remarkable results. New business being the top. So. Just huge insights. We’re gonna definitely debut that to our executive team and get them excited and, and then lean in, hear their questions, and work with our sales enablement and training teams to say, okay, here’s those behaviors that we should start to reinforce. SS: Amazing results, though. Amazing results now. I appreciate you joining this podcast so much. I’ve learned so much from you already, and it is amazing to be able to talk to another strong female marketing leader. So I really appreciate your time and I noticed that you were recognized for the Los Angeles Times Inspirational Women’s List in 2024. So I have to say, this might be one of my favorite questions of the entire podcast, but what is one piece of advice that you would share? With other women looking to develop as leaders to drive impact for their organization. AB: Well, thank you so much for that question. I will tell you it was such an honor. I mean, I was so humbled and grateful to the LA Times Studio for that recognition. And it was such a journey and just so wonderful. But you know, back to your question, you know, as you go through your career journey, you see different types of leaders and you see what works and what doesn’t work. What inspires you individually? What inspires teams? And some of the takeaways that I’ve kind of compiled and really showcased as part of panel I got to participate on last November was how you need to lead authentically. And what I mean by that is. You can’t adopt someone else’s leadership style exactly, because it may not fit you. You have to understand your natural way of inspiring people because you get more as a leader by inspiring people than mandating them to do things, right? Not saying mandates don’t have their place where they’re needed, but when you’re inspiring people and getting them excited about the work they do, it’s gonna have such an impact, and you can’t do that unless you’re your authentic self. It’s kind of hard and as a woman, you probably know this, it can even be harder sometimes because the, the standard kind of tried and true leadership that have been staples don’t always come off authentically when you’re a woman leader. So, you know, we know the age old challenges that come with that. So how do you, I’ve really studied and done a lot of psychology reading and stuff like how do I foster the best. Kind of leverage my quality traits. And that leads me to the second part that’s really important. I was lucky enough in my earlier I was, when I was working at one of the larger corporations, they put us through this exercise, and if you can do this anyway, if you haven’t already, we did strengths finders, which I thought was so great, but I’m sure there’s lots of tools out there. And you kind of learn about your own unique strengths. And it’s kind of eye-opening ’cause you know, but you don’t. But when you see ’em in front of you and then you start to read what they are, you think they nailed it, right? And so when you can understand those things about yourself, you start to position yourself to be where you do well, right? Because you know that about yourself. And then you can kind of channel those and then work on the areas where maybe aren’t as easy. That’s also really helpful as a leader when you’re building teams, you know, it’s not getting the same cookie cutter employee. You have to build these energies together. Right. And it’s really a combination of different types. Of strengths. And so when I have a position to fill, I’ll look at the current team and I’ll say, okay, what, what are my strengths on there? What’s missing? What can I do better? And I will design the whole process around that. When I’m looking for a candidate, I’ll say, you know, I’ll design the interview questions, I’ll design the job role, all of it. And that’s how you get kind of a well-oiled machine. So that’s a big thing. And then of course, just in mentorship, you know, embrace mentorship. It’s so important to build future leaders. Help them understand the grace in getting out of a job they hate, you know, and finding that place where, you know, we’re always gonna have projects that aren’t fun, but if you really hate your job every day, it’s, you know, I always advise young people coming up like, don’t be afraid to make a move. It’s okay, whether it’s another department or another company, you know, you’re only gonna do yourself justice by getting yourself where you belong. So, yeah, it’s really. Tailoring your support for the unique mentorees that you have. We have a regular intern program, so I get interns every year and it’s really great. I learn and get a lot of great feedback. So, you know, I guess I’ll say, you know, to sum it all up, lead with authentic behavior and purpose and clarity, and you’ll drive impact and really focus on driving the young future leaders of America. SS: I love that advice and it resonates a lot with me, so I really appreciate this, Andrea, thank you so much for joining us on this podcast today. AB: My pleasure. Thank you so much for having me, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

The future of work isn't coming—it's already here, and it's being shaped by AI agents handling everything from customer service to strategic planning!

One of the biggest downsides of consumer AI?It doesn't have up-to-date access to your enterprise data. Even as frontier labs work tirelessly to connect and integrate AI chatbots with your data, we're a far way off from that happening. Unless you're using a platform like IBM's watsonx. And if you are using watsonx, your go-to enterprise AI platform just got a TON more powerful. IBM just unveiled updates across its watson ecosystem at its Think 2025 conference. We've been here covering every step of it, so we're jumping into what you need to know.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversation.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:IBM Think Conference 2025 HighlightsIBM's Watson AI Platform UpdatesEnterprise Workflow with Watson x OrchestrateBuild Your Own AI Agents FeaturesPrebuilt Domain Agents OverviewNew Agent Catalog with 50+ AgentsIBM and Salesforce AI CollaborationIBM's Partnership with Oracle for AITimestamps:00:00 Amazon's Advanced AI Coding Tool Kiro03:52 AI Delivers Victim's Court Statement07:12 "IBM Conference Insights and Updates"12:52 Rise of Small Language Models16:03 Watson x Orchestrate Overview17:13 "Streamlined Internal Workflow Automation"21:02 DIY AI Agents Revolution23:52 AI Trust Through Transparent Reasoning28:23 Prebuilt AI Agents Boost Efficiency31:20 IBM Watson AI Traceability Insights35:14 AI Platforms Crossover: Watson and Salesforce41:10 IBM's AI Data Platform Enhancement44:59 IBM Watson x Q&A InvitationKeywords:IBM Think 2025, AI updates, Enterprise work, IBM Watson, Generative AI, Enterprise organizations, IBM products, Watson AI platforms, AI news, Amazon Kiro, Code generation tool, AI agents, Technical design documents, OpenAI, Google's Gemini 2.5 Pro, Web app development, Large Language Models, Enterprise systems, Dynamic enterprise data, Enterprise-grade versions, Meta's Llama, Mistral models, Granate models, Small language models, IBM Watson x, AI agent creation, Build your own agents, Prebuilt domain agents, Salesforce collaboration, Oracle Cloud, Multi agent orchestration, Watson x data intelligence, Unstructured data, Open source models, Consumer grade GPU, Data governance, Code transformation, Semantic understanding, Hybrid cloud strategy.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

In this episode of Benefits Influencer, host Dennis Carlson sits down with Sina Chehrazi, founder and CEO of Nayya. Nayya is an AI-powered platform that unlocks the value of Health & Wealth programs for employees in real time. They discuss how Nayya is transforming employee benefits by connecting disparate data points to create a personalized experience throughout the benefits lifecycle - from enrollment decisions to ongoing usage and claims. Sina shares insights about the fragmented benefits ecosystem, the critical role of employee benefits consultants, and the future of benefits technology integration. Key Takeaways: Personalized data integration is transforming benefits: Nayya connects previously siloed data (prescriptions, HSA, medical claims, financial accounts) to create truly personalized recommendations for employees during enrollment and throughout the year, helping employees make better benefits decisions based on their specific situation. Benefits consultants remain crucial: Far from becoming obsolete, consultants are becoming more important as the benefits ecosystem grows more complex. They serve as trusted advisors to employers navigating point solution fatigue and emerging options like captives that could increase competition in major medical. Integration is the future: The benefits technology market is splitting between closed ecosystems and open integration approaches. Sina predicts that platforms embracing integration will ultimately win, similar to how Salesforce has grown through its integration marketplace, creating value for all stakeholders. More info at www.nayya.com  

In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.  Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.  Show Highlights: Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/  Deloitte Digital: https://www.deloittedigital.com/us/en.html   Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What if the difference between struggling and scaling isn't working harder but implementing smarter systems? In this episode, we explore the hidden power of simplified systems with Rich Nazzaro and Andy Worobel, founders SaaS Business Advisors, a consultancy that's revolutionizing how established businesses scale. With 28 years of combined experience at tech giants like Dell, Salesforce, Oracle, and HP, this dynamic duo observed firsthand how business owners struggle with complex processes and complicated technology—costing them time, money, and growth potential. Together, they specialize in creating simple solutions to complex problems that help their clients simplify, streamline, and scale. Rich and Andy are also BrandFace clients, so you'll also hear about their personal branding journey with us.   Episode Highlights: 00:30 Exploring Simplified Systems 05:28 Challenges in Implementing New Technology 09:27 The Importance of Transparency and Metrics 10:15 Recognizing the Need for Help 15:52 Andy & Rich's BrandFace Journey 25:32 Final Thoughts and Takeaways 26:53 Conclusion: How to Connect with Rich Nazzaro & Andy Worobel Show Links:  saasba.com

Are you looking to save time, make money, and start winning with less risk? Then head to https://www.ovtlyr.com.In a market ruled by chaos, hype, and noise, clarity is everything — and that's exactly what this video delivers. Today's session breaks down the real strategies and behavioral signals that consistently separate losing trades from massive wins. No fluff, just the tools that actually work.Here's what's inside:✅ How to read market breadth like a pro to time entries and exits with confidence✅ Why fear and greed cycles hold the key to price movement — and how to spot them✅ The power of the OVTLYR Trend Template to simplify buy/sell decisions✅ Why sector rotation matters more than stock-specific news✅ Real-time breakdowns of Amazon, Meta, Salesforce, ASML, and Duolingo — including which setups are strong and which ones to avoidThis isn't just another trading talk — this is data-backed, rule-based trading that works. Learn how to skip the emotional rollercoaster and build a system that's consistent, repeatable, and clear.Also introduced in this video: OVTLYR University — a free, 9-week trading program designed to teach everything from trend confirmation to risk control. No $997 paywalls, no overpriced gurus. Just proven strategies shared in live sessions twice a week.For those looking to:➡️ Save time while making smarter trades➡️ Make money without gambling➡️ Start winning by following a rules-based system➡️ Reduce risk and avoid major drawdowns…this video is a must-watch.Expect real charts, real trades, and clear logic behind every move. And yes, even a breakdown of the market cycle, directional volatility histograms, and how to use sector and market-level indicators to get the edge.Forget the guesswork. Start following the setups that top traders rely on daily.Subscribe to the channel and be part of the movement where outliers win. The community is growing, the strategies are working, and the results speak for themselves. Don't get left behind chasing hype. Learn what actually moves the market and how to capitalize on it!Gain instant access to the AI-powered tools and behavioral insights top traders use to spot big moves before the crowd. Start trading smarter today

ABOUT LUVVIE AJAYI JONES Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and book coach who thrives at the intersection of culture, business and leadership. She has written 4 critically acclaimed bestselling books (including her banner book Professional Troublemaker: The Fear-Fighter Manual and her children's book Little Troublemaker Defends Her Name), establishing her as a literary force with a powerful pen. Her expertise as a marketer and a successful published author drove her to create The Book Academy, a masterclass and coaching platform for aspiring and established authors. Luvvie is an internationally recognized speaker whose thought leadership on culture, authenticity, and disruption enables transformative action.Her renowned TED talk "Get Comfortable with Being Uncomfortable" has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world's most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She's been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.Her critically acclaimed, bestselling books established her as a literary forced with a powerful pen. And her children's book Little Troublemaker Makes a Mess, has become a beloved series, with two more editions scheduled for release in 2025 and 2026.She's also written for various publications including the New York Times, ELLE and Essence Magazine. In addition, her work has been featured in outlets such as NPR, Forbes, Inc, Fortune, Fast Company, The Chicago Tribune and more. A 21-year blogging veteran, Luvvie writes on AwesomelyLuvvie.com, covering all things culture with a critical yet humorous lens.Little Troublemaker Defends Her NameA story about a little troublemaker with a big heart who must defend her name from a class bully, from the New York Times bestselling author and noted speaker Luvvie Ajayi Jones.Little Luvvie is ready for her first day at a new school!But immediately things do not go well. First, a kid in class makes fun of her name. How dare he! But Luvvie's instant response gets her scolded. Then she forgets her lunch. And worst of all, her teacher sees a private note Luvvie had written to herself where she talked about how much she doesn't like her new school. What a day! But this little troublemaker figures out how to turn things around.In this remarkably relatable picture book, Little Luvvie, the star of Little Troublemaker Makes a Mess, learns that she can be kind even as she stands up for herself, and that learning from mistakes can open her up to making new friends who respect and appreciate her.Written by the New York Times bestselling author Luvvie Ajayi Jones, with bright, bold art by Joey Spiotto, this funny, sweet story is dedicated to all the kids whose names might feel too different. It reminds us that our names are worth getting right and celebrating.Get the book: https://a.co/d/hno81u3https://luvvie.org/books/little-troublemaker-defends-her-name/Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

AI tools from companies like Salesforce, LinkedIn and Google claim to help frustrated job hunters with career pivots. Wall Street Journal reporter Lindsay Ellis joins host Julia Carpenter to talk about what these tools get right— and what still needs tweaking.  Sign up for the WSJ's free Markets A.M. newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dime qué piensas del episodio.Cracks está nominado como mejor podcast de entrevista en los primeros Spotify Podcast Awards y necesitamos tu ayuda para ganar la categoría. Puedes votar una vez al día del 7-21 de mayo en cracks.la/premios.*David Elías Rabling es un biotecnólogo convertido en emprendedor y CEO de Birdman, una marca mexicana de suplementos veganos que está revolucionando la manera en que pensamos sobre salud, nutrición y sostenibilidad. Hoy David y yo hablamos sobre cómo la ciencia puede convertirse en negocio, cómo escalar una marca desde México para el mundo, y por qué él está convencido de que Latinoamérica no debe conformarse con maquilar el futuro, sino diseñarlo.Sigue Cracks Podcast en YouTube aquí."No puedes profesionalizar sin saber qué está pasando."- David Elias RablingComparte esta frase en TwitterEste episodio es presentado por Diri Movil la compañía de telefonía que ha revolucionado la forma en que miles de mexicanos nos mantenemos conectados y por Salesforce, el CRM de IA número uno en el mundo y su nueva solución, Agentforce Qué puedes aprender hoyLa ingenuidad como ventaja estratégicaBranding vs. ProductoCómo transformar una empresa desde adentro*Este episodio es presentado por Diri Móvil, la compañía de telefonía que ha revolucionado la forma en que yo y miles de mexicanos nos mantenemos conectados.Puedes tener 40 gigas por solo $289 pesos al mes y gestionar todo lo que necesitas para tus dos líneas desde la app, sin costos ocultos ni plazos forzosos.La cobertura es excelente hasta en eventos masivos.Además, si migras tu número actual Diri te duplica los datos por un año. Por sólo $289 al mes, tendrás 80 gigas y redes sociales ilimitadas todo un año. Por escuchar Cracks, Diri te regala 7 días de servicio ilimitado para que pruebes su servicio. Sólo dirígete a diri.mx/cracks*Este episodio es presentado por Salesforce, el CRM de IA número uno en el mundo.Su nueva solución, Agentforce, no es simplemente un asistente digital. Es una suite de agentes autónomos diseñada para trabajar codo a codo con los equipos humanos, combinando datos unificados y capacidades avanzadas de IA para llevar a cabo tareas de forma autónoma o colaborar con los empleados en tiempo real. Salesforce integra todos tus datos en un solo ecosistema de IA. Los agentes de Agentforce pueden analizar y actuar sobre la información de cada cliente de manera segura y confiable, transformando cada rol y flujo de trabajo para alcanzar una escala operativa sin precedentes.Revoluciona tu negocio con Salesforce en cracks.la/agentforce Ve el episodio en Youtube

Paul Madera of Meritech Capital joins Nick to discuss Co-Founding Meritech, Betting Early on Facebook and Salesforce, Avoiding Shiny Objects, and Thinking Like a Public Market Investor. In this episode we cover: Challenges in Late-Stage Venture Capital Revenue Momentum and Investment Decisions Public vs. Private Markets and AI Investments Defense Tech and AI's Role in Workflow Software AI's Adoption Curve and Market Competition Investment Strategies and Future Outlook Guest Links: Guest's LinkedIn Company's LinkedIn Company's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

From a 350-square-foot home in South India to leading HubSpot, a $30B CRM powerhouse, Yamini Rangan's journey is nothing short of remarkable. In this episode, Yamini shares how she's guiding HubSpot through a post-pandemic shift toward product-led growth, the hard-won lessons behind building go-to-market alignment, and why human-centric leadership is her edge in an AI-first world. Plus, her take on why data is the new battleground in tech.Chapters: 00:00 Trailer00:52 Introduction02:22 Fire in my belly10:06 Constraints12:19 Peak performance16:38 Helping while in sheer panic21:43 The general ethos30:14 Customer value36:08 Excited and scared47:25 Becoming CEO54:19 Feeling behind1:01:51 Very lonely1:05:34 Losing credibility1:08:42 Slowing down, sitting still1:12:31 No patience to finish a book1:15:39 Who HubSpot is hiring1:15:54 What “grit” means to Yamini1:16:45 OutroMentioned in this episode: Sequoia Capital, Carl Pieri, Brian Halligan, Zoom Workplace, Meta Platforms, Google, Anthropic, Microsoft, Salesforce, Blockbuster Video, BlackBerry Limited, Axon Enterprise, Netflix, Snapchat, Harvey, Dharmesh Shah, Gödel, Escher, Bach: an Eternal Golden Braid, Sapiens: A Brief History of HumankindLinks:Connect with YaminiXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Why you should listenDiscover how AI can continue conversations in your tone—without sounding robotic or off-brand.Learn how to win more deals by replying faster, even when you're not online.Get clarity on what AI can handle in outreach—and where your human touch still matters.If you're still stuck doing manual outreach—or your LinkedIn automation tools leave you hanging once someone replies—this episode is your upgrade. I sit down with Casey O'Toole from LinkyBot.ai, who's built a smarter AI assistant that doesn't just start conversations but keeps them going in your voice until the prospect books a call.Casey shares how LinkyBot helps SaaS Consulting Partners like Salesforce, HubSpot, and Zoho agencies move from ghosted messages to real pipeline by automating LinkedIn conversations after the reply—without putting your brand at risk. We talk personalization, tone training, inbox management, and how AI actually frees you to focus on strategy and closing.About Casey O'TooleCasey is an innovative leader in the tech consulting space, specializing in SaaS partnerships and digital strategy. As the driving force behind LinkyBot.ai, Casey empowers businesses to leverage AI-driven solutions for streamlined operations and enhanced client engagement. With a passion for bridging technology and business growth, Casey's insights are a game-changer for tech consultants and SaaS partners looking to stay ahead in a rapidly evolving landscape.Resources and LinksLinkybot.aiCasey's LinkedIn profileCasey's Facebook profileFollow Casey on Instagram: @linkybot_aiYotutube Channel: LinkedIn AlchemistPrevious episode: 606 - Beyond the Owner Bottleneck: Systematizing Your SaaS Consulting Firm with AI with Andy ForbesCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

AI adoption hinges on one thing: trust. But how do you build it—and more importantly, how do you keep it from breaking? In this episode of AI Knowhow, CMO Courtney Baker teams up with CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack the critical security questions every organization should be asking before deploying AI. They break down the evolving attack surface of AI systems—from prompt injection and data poisoning to model inversion - and explain how to evaluate vendors for their trustworthiness and preparedness. Mohan shares a practical checklist for non-technical leaders to vet AI platforms, and David highlights the new responsibilities facing leadership in this AI-first era. Pete Buer kicks things off with AI in the Wild, where he explores Salesforce CEO Marc Benioff's provocative claim that today's CEOs may be the last to lead fully human workforces. With 84% of customer service requests already resolved by AI agents at Salesforce, Pete lays out what this shift means for how companies scale, innovate, and think strategically. Watch this episode on YouTube: https://youtu.be/4czftF3dhig  Sign up for Knownwell: www.knownwell.com