Podcasts about mba

David's story feels familiar to a lot of people in their late fifties and early sixties. After a long career in asset management, a role change and pandemic burnout became the nudge he didn't know he needed. At sixty, he finally decided to stop working not because he had to, but because he could.He describes retirement in one word: possibility. Time with friends, hikes during the week, early dinners without rushing, and yes, plenty of pickleball. The new rhythm isn't about adding more activities. It's about having choice. He's still curious, still learning, still pushing himself with new skills and fresh goals, just without the pressure to perform.David also talks about what made the decision easy and what made it hard. Leaving a good job wasn't simple. Letting go of structure took practice. But he found freedom in quiet mornings, long walks, and realizing he didn't need a title to feel fulfilled.The conversation turns to money, too. The reality of how decades of steady saving built flexibility, how modest spending supports a rich life, and how “enough” means something different now. He's planning thoughtfully for Social Security, Roth conversions, and even legacy for his daughters, while still reminding himself to enjoy the present.If you're in your fifties or sixties wondering what's next, this episode is for you. You'll hear how stepping away from work can open new space to live, learn, and move at your own pace. Sometimes the next chapter isn't about doing more. It's about finally breathing.Interested in a custom strategy to retire early? → https://www.rootfinancial.com/start-here/Get access to the same software I use in my videos and join the Early Retirement Academy here  → https://ari-taublieb.mykajabi.com/early-retirement-academyWant to be a guest on THIS show and help others by sharing your story? Complete this: https://vwo3759x8i7.typeform.com/to/gh00JmnZ--Create Your Custom Early Retirement Strategy HereGet access to the same software I use for my clients and join the Early Retirement Academy hereAri Taublieb, CFP ®, MBA is the Chief Growth Officer of Root Financial Partners and a Fiduciary Financial Planner specializing in helping clients retire early with confidence.

Garth Heckman The David Alliance TDAgiantSlayer@Gmail.com    One of my good friends who is also my racquet ball partner, my tattoo artist and also a non Christian… has a great theory about life and retirement…    German Nobel laureate Heinrich Böll titled Anekdote zur Senkung der Arbeitsmoral ("Anecdote concerning the Lowering of Productivity"). The Story in a Nutshell The Meeting: An American investment banker (or businessman) is at a pier in a small coastal village. A fisherman pulls up with a few large tuna. The banker compliments the fish and asks how long it took to catch them. The Simple Life: The fisherman says it only took a short while. When asked why he doesn't stay out longer, he says he has enough for his family's needs. He spends the rest of his day sleeping late, playing with his kids, taking naps with his wife, and strolling into the village to play guitar with his friends. The "Advice": The banker scoffs, "I have an MBA! I can help you." He outlines a 20-year plan: catch more fish, buy more boats, open a cannery, move to the city, and eventually take the company public to make millions.         Good GK agathos - you did what God intended for you (in a personal sense) No more no less. You fulfilled your duty of service.    It's often the "invisible" roles—the ones we walk past every day—that keep the world from fraying at the edges. These acts are small in the moment but have a massive cumulative effect on human dignity, safety, and well-being. Here are a few examples of people whose "small" jobs carry immense weight:   1. The Crossing Guard On the surface, they just hold a sign and blow a whistle. But in reality, they are the guardians of community safety. The Impact: They provide the literal "safe passage" for the next generation. Beyond traffic, they are often the first friendly face a child sees outside their home, offering a sense of security and neighborhood belonging. 2. The Night Shift Janitor (in a Hospital) While surgeons get the credit for saving lives, the person mopping the floors is the one preventing the next outbreak. The Impact: Their meticulousness is the front line against Healthcare-Associated Infections (HAIs). A missed spot isn't just "dirty"—it's a biological hazard. They provide the sterile foundation that makes modern medicine possible.   High Stakes, Low Visibility: You only notice them when they don't do their job. Repetitive Nature: The impact comes from the discipline of doing the small thing correctly every single time. The "Butterfly Effect": A clean floor prevents a fever; a tagged photo saves a legacy; a whistle prevents a tragedy.

Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready for a fresh take on career transitions in finance? Tune into this engaging conversation with Steve McNally, a seasoned CFO and former global chair, as he sits down with Adam Larson to share real-world insights on what it takes to navigate change and earn your seat at the table. From jumping between Fortune 500 giants and small businesses to adapting to new roles and industries, Steve brings practical advice and lively stories—think learning operations on the factory floor and being the right-hand to the CEO. Discover why being inquisitive, building strong relationships, and developing real business acumen are essential for success. Plus, hear how staying curious and learning continuously keeps leaders ahead in a fast-moving world. Whether you're thinking about your next move or just want to hear what it's really like behind the scenes, this episode packs in thoughtful tips and inspiration for every finance professional. Don't miss it! ___________________________________________________________BILL is a leading financial operations platform for startups to established brands. Headquartered in San Jose, California, we're a trusted partner of leading US financial institutions, accounting firms, and accounting software providers. We empower business owners, CFOs, controllers, and accountants to save time and take control of their payables, receivables, spend, and expense management. For more information, visit bill.com.

Is your growth actually costing you money? Why do so many businesses scale unprofitably?In this episode of The Business Ownership Podcast, I interviewed Eric Fiegoli. ERIC FIEGOLI co-founded Exbo Group in 2017. Since the firm's inception, he has helped to provide finance, operations, and strategy support to more than 50 growth-stage companies. Eric focuses much of his time supporting clients' fundraising efforts as well as new business development for Exbo Group. His areas of focus include software, education technology, and healthcare.Prior to Exbo, Eric worked as a Senior Product Manager at Amazon where he managed the design and execution of a global order consolidation program. Previously, Eric worked at TD Securities as an Associate on the debt capital markets and sales & trading teams. Eric began his career at Deutsche Bank where he worked in credit risk on a global team spending extensive time inNew York, London, and Hong Kong.Eric received a BS in finance, with honors, from Lehigh University and earned his MBA from the Tuck School of Business at Dartmouth. In his free time. Eric enjoys running, skiing, reading, and spending time with his family.What if better financial insight changed everything?Check this out!Show Links:Eric on LinkedIn: https://www.linkedin.com/in/eric-fiegoli-3960771aBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the ETA Insider Podcast, Alex Panosian, MBA '18, joins the podcast to discuss his path from the U.S. Army to ETA and operating small businesses. Alex reflects on how military leadership shaped his approach to ownership, discipline, and decision-making. He shares firsthand experiences operating acquired businesses, including the day-to-day reality of being both an owner and an operator, the “duality” of doing manual work while making strategic decisions, and what it looks like to involve family in the journey. The conversation also touches on evaluating acquisition opportunities, lessons learned from operating across different industries, and how his perspective on business ownership has evolved since leaving the Army and completing Booth.

On this episode of The MisFitNation, host Rich LaMonica welcomes U.S. Army Veteran Manny Vera, a former Military Police Soldier who served nearly a decade in uniform and continues his mission of service far beyond it. After transitioning from active duty, Manny found renewed purpose supporting fellow veterans through mental health initiatives as a Certified Recovery Peer Specialist (CRPS) in Jacksonville, Florida. Today, he serves as a Regional Manager with the Travis Manion Foundation, helping veterans, survivors, and inspired civilians develop character, leadership, and lifelong service. Driven by a deep love of learning, Manny credits open-minded leadership, continuous growth, and authentic connection as the foundation of his success—both in the Army and in civilian life. Currently pursuing his MBA at the University of Florida and volunteering on the board of a local veterans association, Manny represents what it means to live a life of purpose after the uniform comes off. This conversation dives into leadership, mental health, servant leadership, and why learning never stops. Connect here: https://www.linkedin.com/in/manny-vera/   

Send us a textHealthcare innovation has never had more hype or more pressure to deliver real results. With AI accelerating and digital health entering a more mature phase, what does “better” actually look like in practice? Halle Tecco, Author of Massively Better Healthcare joins CareTalk host John Driscoll, Chairman of UConn Health, to discuss what Silicon Valley gets right and wrong about healthcare, why innovators need to align incentives with outcomes, and how leaders should think about AI with clear guardrails instead of buzzwords.

Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn's Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.  Today on the show we discuss why self-doubt doesn't disappear with success and often intensifies as responsibility and visibility increase, how distorted self-image rather than lack of confidence drives chronic self-doubt, the four psychological traits that quietly shape how confident or insecure someone feels day to day, why confidence is the wrong target and self-trust is what actually eliminates doubt long-term, how comparison and impostor syndrome escalate as people level up and why that's a sign of growth, and the practical tools that help stop internalizing doubt while rebuilding real self-trust through action and much more. Today's sponsor: ⁠The Predictive Mind⁠ Understand how your brain and mind actually work so you can change patterns that hold you back. Use code DOUG15 for 15% off at ⁠https://predictivemind.io/ ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org. SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Healthy, Wealthy and Smart podcast, Dr. Karen Litzy interviews Pete Moore, founder of Integrity Square, discussing the evolution of the health, active lifestyle, and outdoor sector, known as Halo. They explore the shortcomings of the term 'wellness', the importance of understanding business valuations and KPIs, and the emotional readiness required for business transitions. Pete shares insights on navigating growth, preparing for exits, and the significance of knowing one's competitors and market position. Takeaways The term 'wellness' is outdated and not serving the industry. Understanding your market position is crucial for business success. Local libraries can be valuable resources for business research. Key performance indicators (KPIs) are essential for evaluating business health. Emotional readiness is as important as financial readiness for business transitions. Knowing your competitors helps in strategic planning. Valuations are driven by more than just revenue multipliers. Founders often overlook the importance of mental preparation for exits. Networking and mentorship are vital for entrepreneurial growth. Continuous learning and adaptation are key to success in the Halo sector.  Chapters 00:00 Introduction to Halo and Wellness 01:49 Navigating Business Growth and Exits 03:22 Understanding Valuations and KPIs 05:54 Emotional Readiness for Business Transitions 06:56 Quickfire Insights for Entrepreneurs More About Pete: Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector.  Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.  ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)  ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a "must listen" for anyone working or investing in the sector.  Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.   His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.    Notable Stats: Wingspan 76", 33 yard dash at 4.3 seconds. Resources from this Episode: Pete's Website Pete on LinkedIn Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn  Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

Your MBA application is a "movie preview" of what is to come - a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?In this reposted episode, Darren uses the marketing classic Made to Stick as inspiration for how to create a memorable MBA application.Six elements - Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) - are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your MBA application.TopicsIntroduction (0:00)Your MBA Application is Like a Movie Preview (3:25)Simple (7:15)Unexpected (8:45)Concrete (10:40)Credible (11:05)Emotional (12:30)Story (14:35)Show Notes#113 Nobody Wants to Read Your Sh*t#200 The 3S's of Scintillating Storytelling#51 Stalking the Story for Your MBA Essays#83 MBA Essays that Work – Candid Thoughts on Essays, Authenticity and Being YourselfMade to Stick, by Chip and Dan HeathResources for MBA ApplicantsGet free school selection help at Touch MBAGet pre-assessed by top international MBA programsOur favorite MBA application tools (after advising 4,000 applicants)

In this episode of the Solar Maverick Podcast, host Benoy Thanjan sits down with Joel Santisteban, Co-Founder & CEO of Ecosuite, to explore how AI, edge computing, and interoperable infrastructure are transforming the way solar and storage assets are managed. Joel shares his journey from solar development to building one of the most advanced distributed energy resource (“DER”) platforms in the industry, and explains how Ecosuite is helping developers, IPPs, utilities, and corporates unlock better performance, reliability, and efficiency across the full asset lifecycle.   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar.   Joel Santisteban Joel Santisteban is the CEO and Co-Founder of Ecosuite, an AI-powered asset management platform for distributed energy resources. Joel is a seasoned entrepreneur and clean energy leader with deep experience in solar, storage, and energy software. At Ecosuite, he is focused on helping asset owners, operators, and developers optimize performance, reduce operational risk, and unlock more value from their energy assets through data and automation.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/       Joel Santisteban     Website: https://ecosuite.io/     Linkedin:  https://www.linkedin.com/in/joel-santisteban/   Please provide 5 star reviews      If you enjoyed this episode, please rate, review and share the Solar Maverick Podcast so more people can learn how to accelerate the clean energy transition.    Reneu Energy Reneu Energy provides expert consulting across solar and storage project development, financing, energy strategy, and environmental commodities. Our team helps clients originate, structure, and execute opportunities in community solar, C&I, utility-scale, and renewable energy credit markets. Email us at info@reneuenergy.com to learn more.   Solar Maverick Happy Hour During Intersolar San Diego on Feb 18th https://luma.com/7v50llsn            

Are you still trying to decide when to take Social Security? Well, in this episode, I am deviating from my normal stance to share 4 reasons you might want to take your benefits ASAP rather than delay. And be sure to listen to the end, because I share why using a traditional break even analysis in your decision making process is not a good idea.

In this episode of Money Tales, our guest is Joyce Chung. Joyce grew up in Honolulu with immigrant parents who modeled discipline, frugality and a deep commitment to education, even though money was rarely discussed out loud. After leaving Hawaii for MIT and later building a career in tech and venture capital, Joyce found herself learning a whole new relationship with risk, wealth and what it means to use money with intention. In our converssation Joyce shares how those lessons shaped the biggest financial choices in her family and inspired the mission behind her foundation. Joyce began her career in operating roles in the technology industry (Cambridge Technology Partners, Sony Corporation, Adobe Systems) and transitioned to early stage venture capital (Adobe Ventures, Cardinal Venture Capital, Garage Technology Ventures), investing in technology entrepreneurs looking to change the world. She has always had a passion for innovation and entrepreneurship and working with people that are excited about using creativity, technology and hard work to solve real world problems. In 2023, she pivoted to focusing on philanthropy to help address pressing needs and challenges in the areas of community resilience, entrepreneurship and environment. Joyce and her husband set up Makahakama Foundation, a foundation to channel their efforts in giving back to their local community, helping under-resourced entrepreneurs and supporting nature through conservation and innovation. Supporting mission-driven individuals and nonprofit organizations brings together the causes of importance to her family and the skills she has developed over her career. She holds an SB in Chemical Engineering from MIT and an MBA from Stanford Graduate School of Business. When Purpose Becomes a Plan Joyce's journey from an immigrant upbringing shaped by frugality and resilience to building the Makahakama Foundation shows how wealth can become a catalyst for meaningful change. Guided by the Aloha spirit and deeply held family values, Makahakama focuses on community resilience, under-resourced entrepreneurs, and environmental stewardship. It's a powerful reminder that philanthropy isn't just about giving. It's about being intentional, taking thoughtful risks, and creating impact you can see in your lifetime. If you're thinking about how to give back more intentionally, an Aspiriant advisor can help you explore philanthropic strategies, structure a foundation or donor-advised fund, and align your wealth with the causes and values that matter most to you and your family. Follow Money Tales on Spotify, Apple Podcasts, or YouTube Music for more real stories about money, purpose, and using wealth to make a difference.

In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Are you a Saver, Spender, Giver, or Avoider? In this episode, Miguel Gonzalez breaks down 5 money personalities—and how understanding yours can help you build a stronger financial future. Cortburg Retirement Advisors is a boutique financial planning firm committed to helping you grow, protect, and preserve your assets from your first job to retirement. We specialize in wealth management, estate and tax planning, group retirement, employee benefits, insurance, and retirement planning to navigate any economic climate.Miguel Gonzalez, a Retirement Specialist with 20+ years of experience, offers expertise in retirement income planning, investment management, and retirement plan design. With an MBA from Columbia Business School, and professional experience with JP Morgan Chase, Merrill Lynch, and more, Miguel is a trusted advisor for his clients. #CortburgSpeaksRetirement #MoneyPersonality #BehavioralFinance #FinancialHabits #PersonalFinanceTips #MiguelXGonzalez #MoneyMindset #RetirementPlanning #Cortburg #FinancialWellness #MoneyTalk #SmartSpending #SavingTips #FinancialEducation #FinancePodcast #MoneyMatters #BudgetingHelp #FinancialFreedom #FinancialGrowth #WealthMindset Welcome to Cortburg Speaks Retirement Podcast with Miguel Gonzalez, MBA, AIF®, CPFA®, CRC® CLICK HERE TO LISTEN TO MIGUEL'S LATEST PODCAST FOLLOW US ON: YouTube->https://m.youtube.com/c/CORTBURGRETIREMENTADVISORS Facebook-> https://m.facebook.com/CortburgInc Twitter-> https://twitter.com/CortburgInc LinkedIn->https://www.linkedin.com/in/miguelxgonzalez/ Website: www.CortburgRetirement.com Email: Miguel@CortburgRetirement.com

We're back for more stories about the impact the David Eccles School of Business has on the lives and careers of our alumni, and today we are sharing another success story of connections made through the David Eccles Alumni Network with Ben Holley.Frances talks to Ben about how he went from earning a music degree at the University of Utah  and an MBA from Harvard Business School to now the VP of Finance for Disney Entertainment Television. Ben discusses his career journey, the importance of curiosity, and how it has consistently opened unexpected opportunities along the way. Ben shares insights from his varied roles throughout his tenure with Disney and emphasizes the value of building relationships and connections along the way. He also touches on his philanthropic efforts supporting Ukrainian families affected by war through the efforts of To Ukraine with Love. This episode offers valuable advice for anyone navigating career changes, fostering curiosity, and maintaining optimism.Eccles Business Buzz is a production of the David Eccles School of Business and is produced by University.fm.Eccles Business Buzz is proud to be selected by FeedSpot as one of the Top 70 Business School podcasts on the web. Learn more at https://podcast.feedspot.com/us_business_school_podcasts. Episode Quotes:Ben reveals how building relationships and connections shaped his career path[12:41] The other theme besides curiosity that might emerge in this conversation you'll hear me say again and again is the importance of building relationships and building connections. Whether that be, as we've been discussing, to help manage a business that you're part of, or whether it's building your career, connecting to those that are further on in their careers that may be able to provide advice or guidance. I remember an experience as a student when I was trying to figure out what I wanted to do. I didn't really know what I wanted to do, and so I sat down and interviewed, in effect, 10 or 12 local businesspeople and asked them all about their jobs. I'd say, What do you like about your job? What do you hate about your job? What does your family think of your job? Do you make a lot of money? Do you not make a lot of money? What education did you have? Should I be thinking about an MBA? All of those questions. And the lesson I learned from that, walking away from all those interactions, there's not one that stands out to me as, Oh, that was the one; that was the silver bullet; that person knew everything that needed to be known. In reality, what happened was it was me talking about my interests and hearing other people react to those interests, and hearing a little bit about that helped me in my own mind to crystallize what I thought was sort of the right path for me, and that process of discussing and exploring different opportunities in different fields was really what helped me shape my own direction.On why students shouldn't be afraid to approach mentors and industry leaders[15:43] At the outset you do have to have a little bit of self-confidence to pick up the phone or send an email or a text or whatever to reach out and make that connection. But what I found, and I think what most people will find, is that people are eager to share their own experience and eager to give advice. They feel flattered, right? When you reach out to them and say, “Hey, you're smarter than me; tell me what I should do.” And so, if I could dispel the fear that some people feel about reaching out, know that most people are eager to share their experience and talk to especially students.How being curious and making bold moves helped Ben get to where he is today[17:18] I thought to myself, I'm capable. I can certainly explore it, right? Figure it out and try and make that move, and through a series of interactions and connections and opportunities that I was able to find myself in the role I'm in now supporting the television side of the business, which is so funny. I came into this a little bit naive, right? Thinking, oh, finance is finance and Disney is Disney. But in reality, the television business is very different than the parks and resorts business, and it took a long time for me to learn the business, to get to know the people, but it's the same thing. It's the same thing I was doing at the call center, right? It's, you know, find the guy who's running the tech, who's asking you questions, figure out how the business works, how the business runs. Connect with the people, understand who's making decisions and guiding the business, and get to know them and let them get to know you, and that'll serve you well. It served me well, certainly.Show Links:Ben Holley | LinkedInTo Ukraine with LoveUtah Entrepreneur ChallengeDavid Eccles School of Business (@ubusiness) | InstagramUndergraduate Scholars ProgramsRising Business LeadersEccles Alumni Network (@ecclesalumni) | Instagram Eccles Experience Magazine

Are you hiring virtual assistants just to save money — or are you missing a massive opportunity to scale your business, reclaim your time, and create real leverage? In this episode, Cameron Linford reveals how strategic staffing transforms overwhelmed entrepreneurs into focused growth leaders.In this episode of The Daily Mastermind, host George Wright III sits down with Cameron Linford, CEO and Founder of Yoked Staff, to explore how virtual assistants can become strategic growth partners rather than simple task-doers. Cameron shares how his journey began by building a bookkeeping company alongside his wife and how their deep connections in the Philippines allowed them to create meaningful opportunities for highly skilled global talent. What started as bookkeeping evolved into a full-service virtual staffing company supporting everything from social media management and graphic design to engineering and special projects.The conversation dives into the true power of leverage, highlighting real-world client success stories where business owners gained time, increased revenue, improved work-life balance, and scaled operations faster by hiring the right talent. Cameron also explains why proper matching, onboarding, and long-term development are critical to maximizing VA performance. Listeners will gain practical insights into how to strategically architect a workforce that grows alongside their business.Strategic Hiring Creates Leverage: Virtual assistants should be viewed as growth partners who help generate revenue, not just reduce costs.Match Talent to Business Needs: The right VA must align with your company culture, long-term goals, and evolving workload.Specialized Global Talent Is a Competitive Advantage: Many international VAs bring advanced degrees, multilingual skills, and extensive experience.Systemization and Training Matter: Onboarding, SOPs, and continuous development improve performance and retention.Leverage Frees Time for High-Value Work: Business owners can focus on leadership, clients, and growth instead of daily operations. 02:15 – Cameron's background and founding Yoked Staff 07:40 – From bookkeeping to full-service virtual staffing 13:20 – The real value of leverage beyond cost savings 20:05 – Client success stories and scaling impact 28:45 – Matching talent strategically to business needs 36:10 – Training, AI coaching tools, and long-term growth 43:30 – How to get started with hiring a VAThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About GuestCameron Linford, MBA, is the CEO and Founder of Yoked Staff, a strategic virtual staffing company helping business owners scale through smart delegation, workforce architecture, and high-quality global talent. As a growth strategist and MBA-trained operator, Cameron specializes in helping entrepreneurs reclaim their time, increase operational leverage, and build sustainable businesses using virtual teams.Guest ResourcesYoked Staff – Official WebsiteENSIO Coaching – Training & AI Coaching Platform

Book a Strategy Call: https://www.bloomgolfpartners.com/book-a-strategy-call Summary In this episode of Leadership on the Links, Tyler Bloom sits down with Kenton Brunson, Director of Agronomy at Mid Ocean Club, to explore why golf course superintendents are uniquely positioned to become elite club leaders. Kenton shares his unconventional career journey, from agronomy student to superintendent to earning his MBA and CCM, while challenging long-held assumptions about silos in club operations. The conversation dives deep into education versus experience, the real value of advanced degrees, and how continued learning helps superintendents earn credibility in the boardroom. Kenton explains how exposure to club management disciplines reshaped the way he leads people, collaborates with department heads, and measures performance across his team. Listeners also gain a behind-the-scenes look at Mid Ocean's progressive people-development systems, including skills matrices, performance scorecards, emotional intelligence tracking, and learning-and-development investment. Kenton emphasizes that leadership longevity isn't about doing everything yourself, it's about building systems, trusting people, and choosing the right leaders to learn from early in your career. This episode reinforces a powerful message: superintendents already manage the largest assets, budgets, and teams at the club, now it's time to fully step into that leadership potential.   What You'll Learn • Why superintendents are naturally positioned to become club executives • The real ROI of MBAs, CCMs, and continued education • How education helps superintendents earn trust in the boardroom • Why getting "out of your silo" makes you a better leader • How to use performance scorecards instead of opinions • Building staff development systems that improve retention • Why people development is a competitive advantage for clubs • How emotional intelligence impacts leadership effectiveness • Practical approaches to delegation and time management • Career advice for young superintendents planning long-term success Timestamps 00:00 – Introduction and why superintendents are built to lead 01:50 – Kenton's early career path and agronomy background 03:40 – From superintendent to thinking like a club executive 05:45 – Education vs. experience: MBA and CCM insights 08:30 – Getting into the room: why education still matters 11:00 – What superintendents learn from club management programs 13:10 – Breaking silos and connecting with department heads 15:40 – Performance management and staff development systems 18:30 – Skills matrices, scorecards, and measuring success 22:10 – Emotional intelligence and leadership self-awareness 25:20 – Delegation, time management, and leadership mindset 29:40 – Governance, alignment, and defining success at the club 33:00 – Choosing leaders over logos early in your career 37:10 – Leadership advice to Kenton's younger self 38:30 – Final thoughts and where to connect   Links Mentioned Bloom Golf Partners Website: https://www.bloomgolfpartners.com Club Management Association of America (CMAA): https://www.cmaa.orgGCSAA: https://www.gcsaa.org  

Howie and Harlan are joined by Mary-Ann Etiebet of the public health organization Vital Strategies to discuss how policy, prevention, and stronger public-health systems can reduce the global burden of cardiovascular disease, diabetes, and other preventable conditions. Harlan reports on the federal push toward fully autonomous clinical care for heart failure; Howie looks at proposed cuts to Medicare Advantage payments and what they mean for beneficiaries, plans, and taxpayers. Show notes: Autonomous Care SAM.gov: Agentic AI-EnableD CardioVascular CAre TransfOrmation (ADVOCATE) Proposers' Day Special Notice  "ARPA-H to revolutionize cardiovascular disease management with clinical agentic AI"  ARPA-H: Agentic AI-Enabled Cardiovascular Care Transformation  Mary-Ann Etiebet Health & Veritas Episode 7: Dr. Mary-Ann Etiebet: Saving Mothers' Lives  Vital Strategies  WHO: Noncommunicable diseases WHO: Global NCD Compact 2020–2030 "Health Taxes Are a Triple Win for African Countries—New Brief From Vital Strategies and Partners Provides Strategy" Mary-Ann Etiebet: "Using Health Taxes to Promote Public Good"  "'Historic Public Health Victory': Vital Strategies Applauds Brazil's Approval of Selective Tax on Tobacco, Soft Drinks, and Alcohol" Vital Strategies: Partners WHO: Civil registration and vital statistics  HHS: United States Completes WHO Withdrawal WHO statement on notification of withdrawal of the United States Medicare Advantage Centers for Medicare & Medicaid Services: "CMS Proposes 2027 Medicare Advantage and Part D Payment Policies to Improve Payment Accuracy and Sustainability" "Medicare Advantage in 2025: Enrollment Update and Key Trends" "Trump administration signals there's widespread desire to curb Medicare Advantage"  "Medicare Rates Shock Sparks $100 Billion Selloff in Insurers" In the Yale School of Management's MBA for Executives program, you'll get a full MBA education in 22 months while applying new skills to your organization in real time. Yale's Executive Master of Public Health offers a rigorous public health education for working professionals, with the flexibility of evening online classes alongside three on-campus trainings. Email Howie and Harlan comments or questions.

EP 2766 (MBA 160) เล่าเรื่อง AMBA Gala Dinner ตอนนี้ขอมาเล่าเรื่องการเข้าร่วมงาน AMBA Gala Dinner ที่ไปรับฟังการประกาศผลรางวัล MBA Director of the Year กับ Best Business School Partnership มาฟังกันครับ

In this episode of Manufacturing Hub, Vlad Romanov and Dave Griffith sit down with Benson Hougland from Opto 22 to get brutally practical about what is actually running on shop floors today, and what it takes to move from legacy automation to modern, data ready operations without breaking what already works. If you have ever walked into a plant and seen a mix of decades old controllers, manual processes, islands of automation, and a few shiny modern pockets of connectivity, this conversation will feel very familiar. Benson has spent roughly three decades at Opto 22 and he has seen the full spectrum, from brownfield realities where nothing can go down, to greenfield expansions where teams can finally design with data, security, and integration in mind.A major thread in this discussion is the gap between “the machine runs” and “the business can learn from the machine.” Benson lays out why so many facilities still operate in a world of siloed equipment with minimal visibility, and why digital transformation stalls when the goal is vague or driven by trend chasing. The most actionable insight is simple: start with a real problem, win small, build trust in the data, and only then scale. That approach is how you avoid proof of concept purgatory, and it is also how you get leadership buy in without overpromising. If you are looking at industrial AI, it becomes even more critical, because manufacturing cannot tolerate hallucinated answers. Benson explains why industrial AI starts with sanctity of data, meaning clean, contextualized, trustworthy signals that an organization can actually act on.You will also hear a grounded take on why hardware still matters in 2026. Not because everyone wants to rip and replace working PLCs, but because modern plants need layered edge strategies that can extract the right data, protect legacy assets, and integrate upward using open methods.About the guestBenson Hougland is a long time leader at Opto 22, a US based manufacturer of industrial controllers, edge devices, and IO. He focuses on customer and integrator feedback, product strategy, and the practical challenges teams face when modernizing systems while keeping operations running. Opto 22 is known for building and manufacturing in the United States and for leaning into open connectivity approaches that help reduce lock in and simplify integration.About the hostsVlad Romanov is an electrical engineer with an MBA from McGill University and over a decade of experience delivering automation and modernization work across high performing manufacturing environments. Through Joltek, Vlad supports manufacturers with plant floor assessments, controls and OT architecture, system modernization planning, integration execution, and technical upskilling so teams can own their systems long term. Vlad's work consistently sits at the intersection of reliability, operational execution, and the realities of IT and OT convergence, with a focus on what is feasible in real facilities, not just what looks good in a slide deck.Dave Griffith is a long time manufacturing and automation practitioner focused on bridging the gap between modern technology conversations and what is practical on the plant floor. Dave brings a systems mindset to modernization, with a strong emphasis on outcomes, maintainability, and the human factors that decide whether projects scale or stall.If this episode resonates and you are navigating modernization decisions, especially around OT networking, data infrastructure, platform selection, or plant floor security, Joltek can help you evaluate your current state, define a realistic target architecture, and build a roadmap that your team can execute.Joltek linkshttps://www.joltek.com/serviceshttps://www.joltek.com/education/ot-networking-fundamentalsTimestamps00:00:00 Welcome back and the hardware focused modernization theme00:01:40 Benson Hougland background, entrepreneur to controls to Opto 2200:04:10 A garage manufacturing story and the lessons of building real product00:09:00 The gap between cutting edge plants and manual, siloed operations00:11:10 What actually blocks modernization, capital, planning, and alignment00:13:10 Start small, solve a real problem, and build trust in outcomes00:14:40 Proof of concept purgatory and why leadership buy in changes everything00:17:50 Industrial AI needs data, and data integrity becomes the non negotiable00:22:30 Obsolescence, cybersecurity, and simplifying the industrial tech stack00:28:20 Cybersecurity is a process, not a product, and why defaults are deadly00:37:10 Linux at the edge, containers, and why modern controllers are like smartphones00:53:10 ProveIt and the virtual factories approach, real data, real integration paths

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now will determine whether organizations future-proof their workforce or permanently lose hard-won field knowledge.So, how can leaders in service-based industries adopt new technology without losing the human expertise, relationships, and culture that make service work?That's the focus of the latest episode of Straight Outta Crumpton, hosted by Greg Crumpton, featuring Sarah Nicastro, Founder and Editor in Chief of Future of Field Service. Together, they explore the intersection of leadership, frontline work, technology, and communication—digging into what it truly takes to build resilient service organizations in a time of massive change.What you'll learn…Why peer groups, storytelling, and shared learning are essential to combating isolation in the skilled trades.How AI can support (but never replace) frontline expertise, mentorship, and human judgment.The leadership and communication shifts required to attract, retain, and develop the next generation of field service professionals.Sarah Nicastro is the Founder and Editor in Chief of Future of Field Service, a global thought-leadership platform dedicated to service-based businesses. She is also the Principal Evangelist at IFS, a leading provider of service management, enterprise asset management, and industrial AI solutions. A recognized industry voice, Sarah was named one of HDI's Top 25 Thought Leaders of 2025. With a background in business publishing and an MBA, she is known for connecting leaders across industries, amplifying frontline perspectives, and championing people-first approaches to innovation.

Is an MBA interview like a job interview — or something completely different? Can you (and should you) script your answers? Does a tough interview mean bad news? What a great MBA interview feels like The real traits AdComs are evaluating Differences between AdCom-led and alumni interviews Practical prep advice and post-interview etiquette Tips to stay calm, confident, and authentic

Send us a textIn this episode of the Remarkable People Podcast, Darius Ross breaks down the "Radical Accountability" mindset that took him from a strict Chicago household to the international stage. If you are struggling with adversity or looking to scale your leadership, this is your roadmap.The King's Mindset: Darius Ross on Radical Accountability and Global LeadershipWhat happens when an 18-year-old is suddenly forced to "become the King" of his household?. In this power-packed episode, Darius Ross, Managing Partner of D. Ross & Company, joins David Pasqualone to share a journey defined by tenacity, the samurai code, and a level of accountability that most people only dream of.From Chicago Adversity to Global InfrastructureDarius doesn't just talk about success; he lived the struggle. Growing up in a strict Chicago military household, he learned early that there are no "second chances" when you mess up—you own it and you clean it up. We explore his incredible 7-year journey of "stalling" a bankruptcy to save his family home and how those "street lessons" translated into billion-dollar infrastructure deals in Asia, Latin America, and Africa.The Bushido Code and Scaling Your InfluenceDarius reveals his secret weapon for self-motivation: the Code of Bushido. He breaks down how the principles of the Japanese samurai apply to modern real estate and capital consulting.The Choice Matrix: Why sinking or swimming is a daily decision.Street Smarts vs. Corporate Wisdom: How to negotiate with creditors and federal judges before you're even legal.Global Vision: Why the "Third World" is the next frontier for infrastructure and multi-family investment.Key Takeaways: ✅ How to "become the King" when life takes everything away. ✅ The 7-year legal battle that taught Darius more than any MBA. ✅ Applying the Samurai "Bushido Code" to modern business. ✅ Investing in the future: Infrastructure in Africa, Asia, and Latin America.FULL SHOW NOTES & GUEST LINKS: https://DavidPasqualone.com/DariusRossKey Timestamps & Moments of Gold00:00:54 – The Ultimate Guarantee: What you will gain from this masterclass.00:03:02 – From Chicago Streets to Global Infrastructure: The Darius Ross Story.00:06:45 – The 7-Year Battle: How an 18-year-old saved his family from federal bankruptcy.00:10:12 – The "King's Mindset": Why you must step up when leadership is vacant.00:14:35 – The Samurai Code (Bushido): Applying ancient discipline to modern billion-dollar deals.00:19:20 – Radical Accountability: Why blaming others is the fastest way to fail in 2026.00:23:55 – Investing in the "Third World": Why Africa and Asia are the next frontiers for infrastructure.00:28:10 – The Power of Tenacity: Negotiating with creditors and federal judges before age 21.00:32:45 – How to Solve Global Problems while glorifying God and helping your neighbor.00:35:40 – Final Words: Your Support the showTHE NOT-SO-FINE-PRINT DISCLAIMER: While we are very thankful for all of our guests, please understand that we do not necessarily share or endorse the same beliefs, worldviews, or positions that they may hold. We respectfully agree to disagree in some areas, and thank God for the blessing and privilege of free will. For more Remarkable Episodes, Inspiration, and Motivation, please visit https://davidpasqualone.com/remarkable-people-podcast/ now!

In this episode, Alex Liff interviews Andrew Walker, GMAC's Director of Research Analysis and Communication about the latest MBA application trends survey that he just completed. Andrew offers interesting insights into the latest trends both on the applicant and corporate recruiter sides and talks about what to expect going forward.

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

In this episode, Nurse Erica welcomes back Dr. Matt Garvey DNP, MBA, RN, to discuss the recent Alex Pretti ICE incident in Minneapolis, exploring its implications for the nursing community and the broader societal context. They delve into personal stories, family legacies, and the role of nurses as advocates for safety and justice. The conversation highlights the varying responses from nursing organizations and emphasizes the importance of advocacy in nursing, particularly in light of political complexities and community reactions. Nurses have a unique role in advocating for both patients and societal issues and often face backlash for speaking out on social issues.   Interested in Sponsoring the Show? Email with the subject NURSES UNCORKED SPONSOR to:  nursesuncorked@gmail.com Support the Show: Help keep Nurses Uncorked going and become an official Patron! Gain early access to episodes, exclusive bonus content, giveaways, Zoom parties, shout-outs, and much more. Become a Wine Cork, Wine Bottle, Decanter, Grand Preserve, or even a Vineyard Member: https://patron.podbean.com/nursesuncorkedpodcast     ETSY Shop:  Stop Healthcare Worker Violence! https://www.etsy.com/shop/TheNurseErica   Chapters: 00:00 Introduction and Context of the Episode 05:55 Family History and Its Impact on Advocacy 15:37 Political Implications and Public Perception 20:55 Renee Good and Laken Riley 26:40 Details of the Incident and Aftermath 31:30 Understanding the Incident: A Closer Look at the Shooting 38:30 Reflections from Nursing Student 41:30 Statements from Nursing Organizations 47:55 The Dichotomy of Nursing Unions' Statements 52:59 Generational Perspectives in Nursing Advocacy 55:15 Political Dynamics and ICE Raids 1:00:05 The Courage to Speak Out 1:02:31 Reflections on Loss and Alex's Legacy 1:04:00 Family Pride and Personal Advocacy 1:07:39 The Tipping Point of Change 1:08:58 Enema of the Week Award   Dr. Matthew Garvey DNP, MBA, RN: https://www.garveyces.com/ https://www.instagram.com/matthewpaulgarvey/   Help the podcast grow by giving episodes a like, download, follow and a 5 ⭐️ star rating! Please follow Nurses Uncorked at:   tiktok.com/nurses-uncorked https://youtube.com/@NursesUncorkedL   You can listen to the podcast at:   podcasts.apple/nursesuncorked spotify.com/nursesuncorked podbean.com/nursesuncorked iheart.com/nurses-uncorked   Follow Nurse Erica:  @TheNurseErica on TikTok, Instagram, Facebook and YouTube! https://www.youtube.com/@thenurseerica9094 https://www.instagram.com/the.nurse.erica/   DISCLAIMER: This Podcast and all related content published or distributed by or on behalf of Nurse Erica or Nurses Uncorked Podcast is for informational, educational and entertainment purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions expressed or contained herein are not intended to serve as legal advice, or replace medical advice, nor to diagnose, prescribe or treat any disease, condition, illness or injury, and you should consult the health care professional of your choice regarding all matters concerning your health, including before beginning any exercise, weight loss, or health care program. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment. The views and opinions expressed on Nurses Uncorked do not reflect the views of our employers, professional organizations or affiliates. Any information or opinions provided by guest experts or hosts featured within website or on Nurses Uncorked Podcast are their own; not those of Nurse Erica or Nurses Uncorked LLC. Accordingly, Nurse Erica and Nurses Uncorked cannot be responsible for any results or consequences or actions you may take based on such information or opinions. All content is the sole property of Nurses Uncorked, LLC. All copyrights are reserved and the exclusive property of Nurses Uncorked, LLC.

Send us a textPeter Weiss is a leadership mentor, former CEO, and founder of MindKaizen. He works with senior leaders operating under high pressure and complexity, helping them strengthen their inner operating system so they can meet today's demands with clarity and stability. His work focuses on staying grounded under pressure, acting in line with personal values, and protecting the relationships that matter most.Originally from Germany, and with a background in bioengineering and an MBA, Peter spent decades leading and transforming organizations across Asia. He founded and led the Kaizen Institute Thailand and later turned around and successfully sold a manufacturing business.Peter is the creator of the ShinKaizen program, which blends ancient contemplative disciplines with applied neuroscience to develop the inner skills required for whole and effective leadership. He lives on a self-sufficient homestead in rural Thailand and works globally with executives, founders, and leadership teams.A Quote This Episode“Many leaders believe Kaizen is something you delegate. That belief is the problem. Tools never changed a culture. What changes culture is how leaders show up when things get tough."Resources Mentioned in This EpisodeBook: Well-Being and Personal Growth by Bruno A. Cayoun Book: The Happiness Hypothesis by Jonathan HaidtAbout The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in studying, practicing, and teaching leadership. About  Scott J. AllenWebsiteWeekly Newsletter: Practical Wisdom for LeadersMy Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are views to consider, and I hope they help you clarify your perspective. ♻️ Please share with others and follow/subscribe to the podcast!⭐️ Please leave a review on Apple, Spotify, or your platform of choice.➡️ Follow me on LinkedIn for more on leadership, communication, and tech.

This episode explores the rapidly evolving role of artificial intelligence (AI) in orthopedic surgery, highlighting practical applications, current challenges, ethical considerations, and what the future holds. Dr. Peter Schilling, MD, MSc, co-founder of the Dartmouth Center for AI Research in Orthopedics, joins host Doug Lundy, MD, MBA, FAAOS, to discuss topics ranging from federated learning to the use of digital scribes in clinical practice. Dr. Schilling shares insights on how AI is shaping patient care, transforming the doctor-patient relationship, and driving research advances. The conversation also addresses common misconceptions and concerns about AI as this technology becomes increasingly integrated into everyday practice and research. Host: Doug Lundy, MD, MBA, FAAOSGuest: Peter Schilling, MD, MSc

In this episode with Rishi Dave, a partner in Bain's Commercial Excellence practice with deep expertise in B2B marketing and digital marketing, he explains the concept of a "Day 1 List" in B2B sales and marketing and the three things that will get a supplier or seller on the list. Rishi also discussed what a "sales play" is, how to build it, institutionalize the knowledge within the company, and get the sales team to adopt the sales play to fulfill their potential and increase their productivity and sales. Rishi Dave partners with CMOs and management teams to drive marketing transformations and build modern marketing capabilities. He serves as an expert on the implementation of Bain's B2B Marketing Diagnostic and Sales Play System. Rishi has held global CMO roles at public technology and cloud companies, including Dun & Bradstreet, Vonage, and MongoDB. Prior to these roles, he served as the global head of digital marketing for Dell's B2B businesses. Rishi started his career at Bain & Company. As a marketing executive, Rishi has built world-class marketing organizations and capabilities that have driven top-line growth leveraging the right marketing technology, data, analytics and content strategy. Rishi has driven major brand and messaging transformations, reimagined digital customer experiences, and built and scaled go-to market models. Rishi earned an MBA in Marketing from The Wharton School at the University of Pennsylvania as well as a BS in Chemical Engineering and an AB in Economics with Honors from Stanford University.    Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Glenn Harper and Julie Smith offer strategies for writing down action plans, building momentum with small wins, and making sure those 2026 goals don't end up as next December's leftovers.Welcome back to another episode of "Empowering Entrepreneurs." In this week's conversation, Glenn Harper and Julie Smith dig into one of the biggest challenges entrepreneurs face at the turn of the year: setting growth goals that actually stick.As the buzz of New Year's resolutions fades, Julie Smith shares her insights on why lofty ambitions often get lost by mid to late January, and how breaking big-picture objectives into daily, manageable action steps is key to real progress. If you're ready to trade reactionary fire-fighting for intentional, rewarding growth, this episode is your blueprint for the year ahead.PureTax, LLCHere are 3 key takeaways for anyone looking to turn resolutions into real results:Break big goals into daily wins: Huge visions need to be broken down into actionable steps you can check off every day. Small, consistent progress is what leads to big outcomes.Write down both your goals and your action plan: As Glenn Harper shares, if you don't map out your action steps, your goals are just dreams. Make your path clear and hold yourself accountable.Learn to act from growth, not just from pain: Entrepreneurs often react to challenges—but planning and executing for positive growth is far more rewarding than simply avoiding setbacks.Running a business doesn't have to run your life.Without a business partner who holds you accountable, it's easy to be so busy ‘doing' business that you don't have the right strategy to grow your business.Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for successOur clients enjoy a proactive partnership with us. Schedule a consultation with us today.Download our free guide - Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account.Glenn Harper, CPA, is the Owner and Managing Partner of Harper & Company CPAs Plus, a top 10 Managing Partner in the country (Accounting Today's 2022 MP Elite). His firm won the 2021 Luca Award for Firm of the Year. An entrepreneur and speaker, Glenn transformed his firm into an advisory-focused practice, doubling revenue and profit in two years. He teaches entrepreneurs to build financial and operational excellence, speaks nationwide to CPA firm owners about running their businesses like entrepreneurs, and consults with firms across the country. Glenn enjoys golfing, fishing, hiking, cooking, and spending time with his family.Julie Smith, MBA, is a serial entrepreneur in the public accounting space. She is the Founder of EmpowerCPA™, Founder of PureTax, LLC, COO for Harper & Company CPAs Plus, and Co-host of the Empowering Entrepreneurs podcast. Named CPA.com's 2021 Innovative Practitioner of Year, Julie led Harper & Company's transition to an advisory-focused firm, doubling revenue and profit in two years. She now empowers other CPA firm owners nationwide through consulting and speaking, teaching them how to run their...

Send us a textThis week, my guest is Tracy Hicks, a doctorally-prepared and dual-certified family and psychiatric mental health nurse practitioner. She also holds an MBA, which is particularly useful in her role as a CEO.Tracy is the founder of C-Trilogy Comprehensive Clinical Care and C-Trilogy Outreach, a certified community behavioral health clinic that provides mental health services, substance use support, primary care, and 24-hour crisis help.I was excited to talk with Tracy, who is an expert in the care and treatment of individuals with schizophrenia, because in my 36 years as a nurse, I have encountered only two patients with this diagnosis, both of whom were teenagers. I knew very little about the condition and was eager to learn from Tracy, and she did not disappoint.We discussed long-acting injectables as a successful treatment option, the challenges of compliance, and the management of a long-term chronic disease. We also emphasized the crucial importance of a strong support system to help patients lead meaningful lives.A recurring theme in our conversation was Tracy's passion when discussing these complex cases. This emotion stems from her lived experience, as two of her beloved family members—her father and her daughter—both have the disease. Growing up with the stigma of having a father with schizophrenia has shaped her perspective, and even though her daughter is now grown, Tracy's concerns for her never waver.Tracy's days are incredibly busy. Between practicing in the clinic, serving on multiple boards that advocate for marginalized populations, and shaping the next generation of nurses as an Associate Professor, people often ask her how she manages it all. Her answer? When you align with your purpose from God, He will guide your steps. She truly is a blessing to her community.In the five-minute snippet: Be prepared to jump! For Tracy's bio, visit my website (link below).Dr. Tracy Hicks Puts Her Mind to Improving Access to Mental Care, Frontier Nursing Empowering Care Partners Through Psychoeducation in Schizophrenia Care, Psychiatric TimesContact The Conversing Nurse podcastInstagram: https://www.instagram.com/theconversingnursepodcast/Website: https://theconversingnursepodcast.comYour review is so important to this Indie podcaster! You can leave one here! https://theconversingnursepodcast.com/leave-me-a-reviewWould you like to be a guest on my podcast? Pitch me! https://theconversingnursepodcast.com/intake-formCheck out my guests' book recommendations! https://bookshop.org/shop/theconversingnursepodcast I've partnered with RNegade.pro! You can earn CE's just by listening to my podcast episodes! Check out my CE library here: https://rnegade.thinkific.com/collections/conversing-nurse-podcast Thanks for listening!

In this episode of Sales Is King, host Dan Sixsmith kicks off the show's 10th year and the launch of a brand new studio with a powerhouse guest: Andrew Brown, Senior Vice President and Chief Revenue Officer at Red Hat. Andrew shares how Red Hat is driving double‑digit growth with its hybrid platforms, automation, and AI capabilities—while staying anchored in long‑standing values like freedom, courage, commitment, and accountability. He also breaks down how AI is really changing sales, what separates top sellers from the middle of the pack, and why “happy customers” is his simple, non‑negotiable definition of success.​Red Hat's growth engines in 2025Three core platforms: Enterprise Linux, OpenShift (containerization/virtualization), and automation.​Why true hybrid (on‑prem, private cloud, hyperscalers) is resonating with customers globally.​The acquisition of Neural Magic and how Red Hat is playing in AI inference.​Values that customers actually feelHow Red Hat's long‑standing values—freedom, courage, commitment, accountability—show up through products and people, not posters.​Stories from customer visits (including India) where clients proactively praise the team, not just the tech.​The call to become CRO and first 90 daysHow Andrew was tapped from IBM by Rob Thomas to run “anything that touches revenue” at Red Hat.​Why he changed almost nothing at first: two ears, two eyes, one mouth—used in that ratio.​Moving the organization from “growing” to truly unlocking the next growth curve, with alignment on one vision and one belief.​What really separates top sellers from the middleActive listening as a true differentiator—probing pain, impact, and outcomes versus just hearing words.​Never settling: aiming beyond the renewal, operating on the “front foot,” and treating success and failure the same way.​A sports mindset: being ready for the clutch moments, orchestrating stakeholders, and failing at least 50% of the time but getting back up.​How AI is reshaping sales at Red HatBuilding and buying: Red Hat's own AI assistant embedded in sellers' workflow (Slack → CRM opportunity creation) plus tools like People.ai to free managers from data validation and focus them on coaching.​The big challenge: not building AI models, but getting them into production at scale with governance, cost control, and the right deployment (cloud vs. on‑prem).​Why only a small percentage of AI projects show real value today—and what needs to change.​Channel and ecosystem as revenue multipliersWhy a significant share of Red Hat's revenue runs through partners and how they're enabled pre‑ and post‑sales.​Technical certifications, revamped partner programs, and advisory boards to keep value and alignment high.​Customer success and value realizationConsolidating scattered customer success pockets into a central, technical CS team that engages the day after the contract is signed.​Focus on hands‑on deployment, embedding Red Hat tech in customer architectures, and rescuing under‑utilized hybrid commitments.​The direct link Andrew sees between CS, value realization, and recurring revenue uplift.​Andrew's personal journey and leadership lessonsFrom aspiring soccer player to IBM intern to CRO at Red Hat.​Doing an MBA nights/weekends to bridge technology and business outcomes in C‑level conversations.​Early “bad” first management role and learning from white‑space, door‑to‑door style selling.​Influences from Lou Gerstner and other mentors: keep it simple, communicate clearly, don't define your life only by work.​Andrew Brown is Senior Vice President and Chief Revenue Officer at Red Hat, where he leads all revenue‑touching functions globally across sales, services, and ecosystem partners. Prior to Red Hat, Andrew spent nearly three decades at IBM in a variety of technical, sales, and leadership roles, combining a deep technology background with a strong commercial track record.​

Owen Campbell left the corporate world to build his PT practice from the trunk of his car. Now he's helping other clinicians turn business dreams into real growth.In this episode, we unpack:Why PTs actually make great business owners (but were never taught how)Why most burnout has nothing to do with patient loadHow to build a business mindset (without an MBA)What makes growth possible — and worth itGuest: Owen CampbellCo-founder of Physio Growth@thephysiogrowthguys | https://www.physio-growth.comResources Mentioned:Crucial Conversations (Book)Alex Hormozi (Follow)Sponsored By:Brooks IHL – Ready to level up clinically? World-class residencies and mentorship at https://www.brooksihl.orgEmpower EMR – Built by PTs, for PTs. Clean workflows, better notes, faster documentation at https://www.empoweremr.comU.S. Physical Therapy (USPh) – Grow your clinic or career without giving up your identity: https://usph.com

Gregg Lunceford, Managing Director at Mesirow Wealth Management and a retirement transition researcher, joins Lesley Logan to explore why retirement is about more than financial planning. He introduces the concept of the “third age”—a longer, undefined stage of life where identity, purpose, and structure matter just as much as money. Together, they discuss why work identity is so hard to release and how shaping your retirement identity early can make your next chapter feel intentional instead of uncertain. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why modern retirees now face a long “third age” requiring purpose beyond leisure.How work identity provides recognition, social connection, and daily structure.The difference between living as your “ought self” versus your “ideal self.”Why failing to plan identity often leads retirees to burn through money.Why creating a shared retirement vision helps guide future decisions together.Episode References/Links:Mesirow Wealth Management - https://www.mesirow.comGregg Lunceford on LinkedIn - https://beitpod.com/greggluncefordExit From Work by Gregg Lunceford - https://a.co/d/c84euxXThe Psychology of Money by Morgan Housel - https://a.co/d/feJq9lhGuest Bio:Gregg Lunceford has 32 years of experience in financial services. He is a Managing Director, Wealth Advisor in Mesirow Wealth Management and Vice Chair of the Mesirow DEI Council. He creates comprehensive financial planning strategies for individuals, families, organizations, athletes and business owners. He is the Investment Committee Chair for the American Heart Association, on the Board of Directors for the Juvenile Protective Association, an Advisory Board Member for the Nathan Manilow Sculpture Park at Governors State University and is an Advisory Board Member for the Quinlan School of Business at Loyola University. Gregg is also a frequent speaker on WGN radio's “Your Money Matters.” Gregg earned a B.A. from Loyola University, an MBA from Washington University, and a PhD from Case Western Reserve University where he conducted research on retirement. He is a CERTIFIED FINANCIAL PLANNER® professional and holds a Certificate in Financial Planning Studies from Northwestern University. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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And once you start to figure out, I need to form a retirement identity and understand my ideal self. You start to self motivate and become excited about it.Lesley Logan 0:27  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:10  Okay, Be It babe. This conversation is really cool. It's really, really cool. It might you I'm going to introduce it in just a second, I'm going to introduce the guest, and it might be somebody like when you think about this, you yes, you do. Yes, you do. And I actually am really excited once I hit in on this, because Brad and I have already talked about this topic with each other, but I we've actually not dove into what retirement looks like, right? Like? What does it look like? Who are we, you know. And I think especially if you're an elder like me, you're like, I'm still trying to figure that out for my work stuff, but, but there's, there's an even bigger reason for us to think about it now, and Gregg Lunceford is going to explain that to us, and it's going to give you so much inspiration and a joy and excitement and possibility. And I can't think of a better be it till you see it, thing that be working on than what Greg is going to offer us up today. So here he is. Lesley Logan 2:04  All right, Be It babe, I'm really excited, because when I met this guest, I was like, hold on, this is very different. This is a whole different attitude to have about. Fine, we're going to talk money. And I know some of you want to, like, put your head in the sand and ostrich out, but we're gonna talk retirement. We're gonna talk about some really cool things, also just thought processes to have. We have an amazing guest, the first person ever make me think of this in a different way. Gregg Lunceford from Mesirow, is here to rock our world today. So Greg, tell everyone who you are and what you do.Gregg Lunceford 2:34  Hello, Lesley, thank you so much for the opportunity to be on your show. My name is Gregg Lunceford. I am a career professional in financial services. I work for a firm called Mesirow Financial in Chicago. We have locations across the country and some overseas. I am a wealth advisor. In addition to that, I am also an academic researcher, and my field of study is retirement transition. And so what I work with clients on is getting them, not only do you understand the financial part of retirement, but also the social, emotional components of making the transition and how it is unique to them, because the 21st Century retiree retirement transition is much different and way more dynamic than most people think, having watched others do it in the 20th century.Lesley Logan 3:21  This is so cool, because you're not, like, our, you know, our grandfather or father is like, like, financial planner, you are actually thinking, like, deep about the person. And that I find, I don't think I've known anyone who does that. Like, usually it's like, here are the numbers, here's your sheet. Let's put this in. How much money do you want to have and like, that's it, but you you've brought more personality to it and also more emotions to it. How did you get started in that? Gregg Lunceford 3:47  So I'll give you a little bit of a backstory. So as I mentioned, I've been in financial services for 33 years, and when the real estate bust occurred in 2008 I was working for another organization, and we were having people come in and very successful people, and they were set for life. They were being offered an exit package from their from their employer. They were leaving a lot of C suite roles, or maybe a little role below the C suite. And we were having meetings with them to prepare for retirement, and we would go through all the financial numbers and something still wasn't right. And what I was noticing was they were hesitant to make the retirement decision, even though the company was saying, look, we, giving you this excellent opportunity to exit early create cost savings for us. It'll create great financial opportunity for you, especially because we were in this period of time like unemployment was going above 11%, and so here's the opportunity to take this nest egg and be good, which was counter to what we were taught in our industry when I came in the industry that, you know exiting out was an economic choice, that once you hit a certain number, then you would go look for activit ies of leisure, because work can be depressing and daunting and stressful and all those kinds of things. And even when I was watching, you know, commercial ads from people in the industry and competitors, you know, you'll see something that goes, and I won't call the company, but they had a very successful campaign that said what's your retirement number? Yes. And this number will follow you down the street. Is this? You know, you walk from the door, do you remember that? And you look at your balance, it's like, if today's the day you just tell your boss, I can't stand you, and it's over with, right? And so this was very counter to what I was experiencing. And so I started to talk to some of the senior level people in my organization. I said, there's something going on here and and they said, well, it's probably because they're talking to us, and they're also shopping with other people to see who they which which company they want to work with. So go offer them a great discount, because it's probably all things equal, and it's just they're being sensitive about numbers, once again, making this an economic choice, so we would do that. And what I recognize is the sales cycle got even longer. And so I would go back to them. But I said, have you been looking at the trends for our sales cycle? And you would think that these would be quick, easy, easy sales, you know, because people supposed to be running out of the door, and they took longer. And so I said, there's something we don't understand about someone who is at this stage, and the feedback I got was, if it's something social emotional, there's nothing we can do about it. You know, if someone's afraid about running out of money, you can create an annuity product to take care of them for life. Somebody's worried about interest rates going up, you can create a product that deals with interest rate sensitivity, but nothing can deal with how a person feels. And I didn't accept that as an answer. I thought that was wrong, because the way I view it is, clients hire us, and they trust us, and we can do a better job the more we understand the client beyond just their finances, right? And I felt like there was a big problem here. So I basically said, you know, I want to go back to school and study this. And I negotiated for time to be in class, and I got it. And so I went to Case Western Reserve University. I got into a PhD program there, and I did four years of PhD study and lots of studies trying to figure out what are the social, emotional factors, as well as the financial factors that a person considers when making the retirement decision. And there were just tons of things that I learned in that process that I used to help my clients. Were happy to talk to you about that journey.Lesley Logan 7:37  Yeah, I'm excited to get in with that, because it's really funny as you talk about this, I like, my my family, right? My mom is two years from retirement, and she's got two homes, you know, in California that it, honestly, I was trying to get her to sell few years back because it would have been a great idea. And like, get a condo, be set for life. And we're like, showing her the numbers. We're like, look at this. This is a you, you can set yourself up to just be chill, and she is like, not listening, and I think it's because of the emotional attachment to these properties versus, like, the numbers. And so I can I get that right? Like, I get my my in laws could have retired years ago. I don't think that they know what to do if they don't have work things. And I don't even know that they love their work. I think they like what the what the work represents that they do during their day. So I do want to dive into this, because in being it till you see it like I'm hoping that every listener here gets to live to the age that they desire, like and we all are, as you mentioned, like that, the time that we're in people are living a much longer time, like retired at 65 and dying at 90. It's a long time to not have a J-O-B, right? So it would be really cool to chat with you, because like being it till we see it means including what we want to be. How do we want to be when we're older and not doing the thing we're doing? How do we want to be in retirement? So let's dive into that a little bit.Gregg Lunceford 9:06  Sure, so a couple things I want to cover off on. It was like one, how did we get here? And I think you've already touched on that. The fact is, we're living longer. And so if you are looking at a retirement maybe 50 years ago, when people really started to expire in their late 60s and their 70s. What occurred was you got to 65 and the system told you 65 is the number. Why does this arbitrary number was picked one day when they were trying to figure out Social Security, they said it was 65 is the number, right? And so you come out at that period of time, and you only have just a few healthy years in front of you, or at least you anticipate you only have a few healthy years. So what came out was this concept of a bucket list. So I am going to use these healthy years to travel, play all the golf I can, and have all this leisure that I can before I am too physically unable to do this or mentally unable to do this. And so couple things were wrong there, as it relates to our retirement 21st century. One, we're living longer, so you're going to be physically and mentally able to do something for a long period of time. So if you don't sort of set goals for yourself and see what you can be in the futurem you're going to get bored really, really quickly, and you're going to start to decline very quickly, simply because you're absent of certain things, purpose and drive and and goals and accomplishment. You know, it's more than just a couple rounds of golf that are going to make you happy. And so what I think people don't understand is we are now living in a period of time where it used to be you went from your youth to middle age and to old age. And so this transition from middle age to old age was about that 60 mark, right? And so people just basically said, I have no more control. The system is going to do what it does to me. I'm going to be booted out of my job. I'm going to be sent off to do leisure. I guess that means I play with my grandchildren or volunteer, and I'll just follow suit. And what happened is a lot of people found themselves doing things that weren't rewarding to them. Now we're in a new era, because we live longer. And what is present now is what is called, in academic terms, the Third Age. So you now go from early age to middle age to this Third Age, which is this undefined period, and today's retirees are the first people to go on this, and then you go on the old age, and the Third Age is this 20 year life bonus, where you get to define who and what you want to be. And think about it, you're wiser than you ever been. For most people, you have more financial resources than you ever had. You don't have a commitment to other people, meaning you've raised your children so you don't have to worry about them. Hopefully you're in a position where you don't have to care for aging loved ones, right? So this is a period of time where you can do anything and everything you always wanted to do. And people go, well, what didn't I have the opportunity to do whatever I wanted to do? Not quite, because remember when we were growing up, and those before us were growing up, we were kind of encouraged to do things that were socially acceptable. Rght? Lesley Logan 11:02  I agree. Gregg Lunceford 9:07  It wasn't until recent decades where someone says, I'm going to start a computer company out of my garage. I'm going to drop out of college and do something that's undefined and pioneer so the current generations, entering into into retirement, have never developed this proactive protein behavior the way maybe millennials and Generation Z has.Lesley Logan 12:54  I completely agree. Because, like, I, I mean, I feel very lucky that even though I was raised very much by, like, almost a Boomer and and a hippie like, I do have a career where I am doing whatever I want. I'm an elder millennial, so I have that, but I have friends who are just a few years older than me, and I don't think that they have a they don't have hobbies. If they have a hobby, it's going to the gym. You know what I mean? Like, it's like they don't really have things so outside of their work, it's like, what do you do for fun? Are you kidding? Like there's no and so I feel like what you're getting at is, like, no one has actually spent time thinking like, but what do I actually want? How can I dream about that, right? How can I make that so exciting that that I want to take a retirement package or that I'm excited to I have this I'm not just like, oh, let me go play golf three times a week. Like, what else? I have no purpose. I think it's really fascinating that that there is a good chunk of, like, I would say, probably over 45 who don't really, they're exploring it, but don't know. And how do you figure that out?Gregg Lunceford 13:59  So let me ask you a question. Lesley, what is your earliest memory? Or how about how old do you think you were when someone first asked you what you wanted to be when you grow up?Lesley Logan 14:09  I remember being in elementary school, and I'm sure it was asked of me earlier, because people have told me that I said something different earlier. But I remember in fourth grade, I had to, like, write a poem about who I was and what like, what did it feel like, and what did it sound like, and what did it look like. And I said, a judge, you guys, that should shock everyone.Gregg Lunceford 14:36  My point is so since age 10, someone has been helping you develop your work identity. So people were asking you at home or in your neighborhood or a church or wherever you socialize, what you're going to be then you're going to go to a middle school and you're at the high school and they're going to assign a counselor, going to start telling you to think about college or trade school or whatever it is. Is then you got to get into career. And then whatever career you get in, maybe you're assigned a mentor that's helping you understand or think about how to advance in that career. And then you get to this point where maybe you're like late 40s or 50s. And does anybody help you figure out what your identity will be after work. Lesley Logan 15:22  No, as you're saying this. Gregg Lunceford 15:24  You're on your own. You're on your own. And the only thing that was different here is when they put you into that position where you were felt forced into retirement, right? And then there was also a safety net there in the form of a pension that doesn't exist the way it once did, and there were other government safety nets that may not exist the way they once did before, when they put you there, you just said, okay, I'll accept it, because I'm only going to be around five years anyway. So let me work on this bucket list, but you never really thought about and I think people don't really dig into thinking about what the value of work is, beyond the financial resources it provides. So they get to the tail end of their career, and some people may not even think about it anyway, either. So career, because you've spent all this time having these conversations, you start developing this identity because your work, you become what your work is, right? And so, so a lot of people look at the economic resources it provides, but work also provides for us ways to get psychological success. Who doesn't like completing a task and getting recognition, and if you're in a good working environment, right? Everyone says, Let's applaud Lesley because she did this for the team which created this opportunity for the company, which created this value that she should be recognized for, right? So that that's very important, that gives you a reason to get out of bed, that gives you a reason to thrive, and that has some value when you walk out of the work environment. How do you replace that when you go into this third age? The second thing is, work provides socialization. No matter what you think about your work colleagues, if you like them, that's great. They give you somebody that you want to see every day, that you become personal friends with, that you grow with, that you learn to care about. If you hate them, they give you something to laugh about at the end of the day. You know what that idiot Bob did today again, right? That gives that gives you more than you think, right? And so work provides socialization. And then the third thing that work provides that we often overlook is structure in your day. What to do with your time, right? And so for a lot of people, when they don't have somewhere to go, something to do that makes them feel accomplished, and people to be around that they enjoy or either get some form of comical satisfaction from, they're lost when you put them out there on their own. And so what I learned and through my research is this transition for a lot of people, is the first career transition that they've made independently, and it is scary. Lesley Logan 18:08  Yeah. I mean, when you put all that together and I'm just like, going, wow, you know, people aren't it, one of the questions we've got on the pod is like, how do you make friends as a note when you move to a new place? It's like, I mean, for us, we work for ourselves. So, like, we didn't have a place to go to make, you know, so I, my husband and I have a different experience in, like, how to find socialization and structure to our day. And, you know, like we've had to make it happen. But for so many you know, my dad, he quit his he quit his security job. Yes, guys, my 72 year old father was a security guard, but he quit it because he got frustrated. Anyways, he is back working as a crosswalk guard because he's like, I'm bored. I have nothing to do, and I'm like, but dad, we could get a hobby. We could play these game like, all this stuff. And it's because he never, ever, ever in his whole life, did anyone ever encourage developing the skills outside of work.Gregg Lunceford 19:06  Developing a retirement identity, right, developing a retirement identity. And what also makes it hard is, you know, when you are developing a retirement identity, like I said, this is your first shot at personal freedom in life. Okay, when you're growing up, you had to do what your parents told you to do. Then you became an adult, and then you had all these set of responsibilities. And so you were doing what people told you you ought to do. You were really working on your art self. So if you're going to have a family, you ought to find a job that produces enough income, you know. So you didn't really think about ideally what you wanted to do. And what is really amazing to me is I've interviewed some highly successful people that do amazing things, and when I start talking to them about forming their ideal self, the stuff they come up with is so counter to what what and who they are. It is. Is amazing to me. So I get cancer surgery or successful attorneys or engineers to say I want to learn how to write mystery novels, or I want to start a rock band. And so what it points to me, and what it what comes out to me is these are probably things that they wanted to do in the 10, in their teens, in their early 20s, all along, but they couldn't do that because society told them these are not the things a person ought to do. You know, if they want stability in terms of income, if they want respect in their community, if they want you know, the structure that around it allows them to have a family and not have to worry about things. And so now you get to this third age, and I saw all off the table. You're wiser than you've ever been. You have more financial resources than you've ever had. You know, you have more personal freedom. Now you get to, really, for the first time, work on who your ideal self, not your ought self, who you want to be. And if you get it right, you're the only person you have to hold accountable. If you get it wrong, you're the only person you have to hold accountable. And so some people go, well, Greg, what does it have to do with money? I think people who don't take time to find this identity burn through a lot of money trying to find themselves. Right? And so, when I first started this journey, I was trying to find a cohort of individuals that had finished their career, achieved financial success and had 30 years ahead of them. And what were their behaviors, and where you consistently see this is with professional athletes, right? You're out of the game early. Right? You're in your 30s, and you're Tom Brady, you're 40, but that's the long game. But you're really out in your late 20s, your early 30s, you don't have financial concerns, right? And what is the behavior? And sometimes we demonize athletes for dysfunctional behavior after Hey, but all they're showing us is who we are going to be if we don't develop a retirement identity.Lesley Logan 22:09  Yes, Greg, you are 100% correct there. I think most people, think most people will say they don't know how to manage their money and and to your research and what we've been talking about here, it's not about managing money it's about they don't know who they are without their sport because they spent, for those people, they spent, literally, since they were a child in that sport and getting so many accolades, and then all of a sudden, no one cares. No one pays attention to them. For the most part, they're not going to be on TV like, that's it. And so I think it, I think you're spot on. It's not about the money responsibility, although they might need to learn some. It's about who, who are they now that they're not playing.Gregg Lunceford 22:50  Right and so then you go, well, this athlete just went broke because they put all this money in his business. Well, they're trying to get the same accolades in business they got in sports, right? They're trying to replace that identity that made them feel good, made them feel accomplished and some people are very successful at it. Those aren't. But my point is, there has to be a road map to get that yes, and it doesn't always have to be in business. It could be in your civic activities. It could be you learning to act, or you become in sport, but you have to first of all imagine who your ideal self is. And just like you were coached and you read and you trained to build that ought self, hopefully, for some people, a lot of people, the ought self is their ideal self, and they're usually entrepreneurs like you, where you that you know what, I'm not going to go to normal path. I'm going to carve a path for myself, and entrepreneurship gives me that freedom. But for a lot of people, they have to figure out now that I've satisfied all these obligations to other people and other things, who do I ideally want to be and then work at how do I get there? Because if you go in there blindly, you're just the same as that person out of that was in sports or any other industry, you're just trying to find this quick hit to replace all of these accolades or psychological successes you got. And you can blow up a lot of money doing that. So the well being comes from getting all of these components right, not just as we were taught in the 20th century, just making sure you don't run out of money. Lesley Logan 24:26  Gregg, this is insane. So okay, so I love all of this. And it's, it's, it's like, so aligned, because I'm always like, can't be you're not gonna get right the first time. Like, we have to ditch perfection, which, of course, in workplace, it's very honed. Like, check the box. Do it right. Do it right. So you have to talk to the boss about how you did it wrong. Like, get it right. Like, so of course, when you, when you retire, if you haven't been working on these things, you're you're going to be hard on you're going to take your ought self into your retirement. So I guess, like, first of all, I don't think that most financial retirement planners do any of these questions. So when, if, when people come to you talk retirement, are you like pulling are you like asking them what their ideal, what they want their ideal self to be? Do they even know how to find it? What questions do they have to ask themselves? Gregg Lunceford 25:13  Well, we do have. We have. We have a lot of conversation about, you know, not only can you financially afford it, we can put some numbers of software and come up with that answer pretty quickly, right? But we also have a conversation about, what do you think your lifestyle will be, and why do you think this is right for you? And what do you want to accomplish? And you know, some folks will come in and say, hey, I think I want to start a small business, right? And so we might talk about them, and they don't want they don't want work again in the way they want it, but they want something to do that is work on their own terms. So a lot of this is you changing the terms of what you're doing and because when we go, especially if we go to work for a corporation or some that's usually a unilateral contract, right? The person the institution is telling you, I'll give you X amount of dollars if you do this. And you say, but what if I did a little different? No, you don't get a choice in that. This is what you got to do, right? And what we're recognizing is we do have some power in that. We do have some power. I've seen a lot of people be successful in going back to their places of work and negotiating consulting contracts. And they basically said, you know, I don't want to do nine to five, but if you have a special project that you bring on, let's say you bring you on new software, whatever, and this is going to be a nine-month project, or it's going to be something you need few hours, you know, out of the week and but I get the summers off. I'm your person for doing that. And that's how they're able to get from their ought self into their ideal self, because the time that they're not there, they now start to figure out what their personal freedom, what they really like to do. So I think of one person now, he was very successful at this, but he also was confident enough talking to his employer, because he was the head of HR, so he knew he was a little bit more comfortable. But basically what he did was he got to this point, and he was ready to make this transition now, but he didn't know what he wanted to do. So he went to and he said, look, I'm the head of HR, I got 70 people reporting to me. I'm willing to give all of my direct reports to my successor. If you help me, let me help you identify my successor, and help me groom your successor. So his role became more of coach, manager, mentor, in this last couple of years, and that was three days a week. He said the other day a week. These are institutions, nonprofit institutions, that we, as an organization, support. I want one day to volunteer with one of them, and so now they get a free executive for one day a week. That was great for the company. Worked out well. He said, then the fifth day of the week, I just want a day off. I want to see if I really enjoy leisure. Everyone tells me I'm supposed to play all these rounds of golf and lay back and relax. Let me make sure that that's the right thing for me. So he has three days a week that he is engaging in what he traditionally knows in terms of what his identity is. He has one day a week to see if he wants to change his identity in his community through his volunteerism, and he has one day a week to figure out if I just want to exit all together. And the answer is, you can do one of the three of those. You can continue doing all of the three of those. What we have now is, if you shape them correctly, is we have what are called boundary-less careers. And so this is where I think, you know, we give Millennials a bad rap. We give millennials a bad rap because we always say, well, they like to do a gig economy. They don't stay anywhere 30 years. But what they're really engaging in is today's boundary-less career, where they define success for themselves, versus going down the traditional path, which says you can only be successful by going up the pyramid. For them is, you know what? I can be equally financially successful. I can gig here, gig there, and add it all together, or I can and get this personal freedom and know how to negotiate so that I'm spending more time, just as much time developing my ideal self as I'm developing my ought self.Lesley Logan 29:21  Oh my gosh, Gregg, you just like, I think you're the first person to ever give the millennials a compliment. But thank you. Constantly find myself defending, like, I'm like, what are we talking about? Like, we're not bad, we're we're a group that's how to really fight, like, figure things out. Because when we came into the world where we got a job, like, everything was so uncertain. You know, between 911 and between, that's when I went to college, and then I got out of college, and it was like the recession, like, there's not, there's not been an opportunity to have a certainty of a 30-year career. But I think what you're, what I'm, what I love about what your saying is, like, we've actually been spending our careers figuring out who we are, and like, spending time doing that. And I am obsessed with what the example of the guy you gave, because I think so many people can start playing with that right now. So many companies are looking to go to a four day work week, you know, like, so many places are looking to have like, Okay, you're in office for some days and you're at home for other days. Like, we can look at those opportunities as ways to figure out our retirement identity. Gregg Lunceford 30:22  Right. And a lot of us get stuck in this, oh, well, I work for this large corporation. They aren't flexible. There are a lot of small, medium sized companies that are in growth mode that that model works very well. That's what they can afford. And they need the institutional knowledge and the wisdom you got to be able to and this is where we go back to talking about boundary list careers. You got to think about all of the universe and parts of it you don't even know exist. This is where your personal curiosity has to kick in to get what you want. Lesley Logan 30:53  Yeah. Yeah. Okay, Gregg, so I feel like you are a unicorn though. Like, I really do feel like, because, I mean, obviously, what a cool company, that they're like, yeah, go, take four years to figure out this idea you have, and then, like.Gregg Lunceford 31:09  Well no, they weren't that cool. That's why I'm here. Lesley Logan 31:14  Okay, that's cool. Gregg Lunceford 31:15  I kind of, I took a lot of flack as I was doing this, and because people were going, we don't understand why you're doing thi, right, and you know, we don't really understand your need to do it. And there were a few key executives that said, you know, they were really supportive of me, but overall, it was, you know, I was sort of like I was trailblazing, and people were going, you you have a very good set of responsibilities here, that you could be highly successful. Why do you want to tinker with the mouse trap? And I said, I think this would make me a better advisor to my clients, if I, if I came to understand this now, back then, and, you know, there was no one talking about psychology. I'm a certified financial planner now, the CFP exam as of I think, like two, three years ago, 11% of the exam is psychology now. But I was, I was in a very uncomfortable space, but I believed I was right. So when you start talking about, you know, be it till you see it, right, I'd be, I was in a very uncomfortable space. And this is my book, Exit From Work, I write about it in my book, but I am glad I had the journey, because I feel as though I'm a better professional, and my clients appreciate it.Lesley Logan 32:21  Yeah. I mean, like, you know, years ago, I read the book Psychology of Money, right? I think that's what it's called, or maybe it's called profit, but I think that's money. And, like, I said, like, the type of person you have to be to get money is very different than the type of person you'd be to keep the money. And I was like, like, that's, by the way, that's, like, the thing I remember from the whole book, it's, but at any rate, I remember that sticking going, hold on a second. Like, we as people have to evolve, like, one on the getting, two on the keeping, and that goes kind of along with what you're saying. Like, you know, you have to understand the emotion psychology behind all of this. Because, yes, spreadsheets are great, but with AI, like, we don't need a bunch of people do a spreadsheet anymore. So there's that we need someone to help guide us to like, well, who is it like, where is this money going? What do you want to do with it? What like was also, what if, instead of like, okay, here comes our retirement age, what if it's like, oh my gosh, like, I can't even wait, or, actually, I'm going part time now, and my retirement is part time, and I'm doing all these other things. Like, that's so cool that you, I mean, you do that, it's not easy to be a trailblazer. It's not easy to be the only person talking about it, though. Gregg Lunceford 33:27  Right. It's rewarding in the end, and so, and I think a lot of people find it liberating, because if you got 20 years, you just really want to do what people tell you you ought to do. I mean, especially when you spent the first 60 doing that. And so really, what this third age is supposed to be. It's supposed to be the most dynamic part of your life, right? It is a way to course correct or either enhance something that's already gone well for you, versus a lot of people going to retirement, because that's what retirement was when it first started off, it was really this negotiation between management and labor, where, especially, we were in an industrial society. So labor was more physical, right now we're in a service economy, so it was really more cerebral. But back then, you know, they wanted a management wanted employees who could swing a hammer so many times a minute, and that was usually somebody under age 40, and this is where we start getting age protection laws, right. And anyone over 40 they wanted out of the workforce. So, you know, retirement didn't start off as this, oh, this is this great thing, and they're going to write me checks for the rest of my life. It didn't start off as that. It really started off as you were really making someone feel devalued because you you didn't have any and so we've gone along with this model. It wasn't until maybe, like the 19 late 70s or 1980s when we went into this global recession where people started getting offered these early retirement packages to come out of companies because globally, a lot of people, a lot of companies, had financial issues to deal with. And what they weren't expecting when they let this 55 year old go is that life expectancy was starting to go up, and so now this 55 year old is now living to 80, and they got the best end of the deal. And what is happening financially right now is people are looking at their parents and grandparents who got that deal, and they're going, I can never afford to do what they did, and not realizing that that was an anomaly. And so a lot of people, socially, emotionally, feel like they're failing, and they don't want to talk about retirement because they feel as though I'll never be able to do what the person did before me and therefore there must be something wrong with what I'm doing or what me and the reality is the game is changing, and so you actually have more personal freedom than they have. And just like they walked into a unique situation, you have to craft a unique situation for you that works.Lesley Logan 36:04  Yes, that, Gregg, this is, you're a historian. You're like a life coach and like the person we all need to be thinking about when it comes to like, because it doesn't matter how I mean, obviously we're told, like, the earlier you can start thinking about retirement, the better. But people don't want to do that, like I said the beginning of this. They want to put their head in the sand, like, I can't be my grandparents, so I'm just going to keep doing what I ought to do, and just and like, we'll deal with that later. We'll figure out the number later. But I think if we can, like, start thinking about it now, it really does allow us to curate the experience we have with work, but then also set ourselves up for that third age where we can have a really good time getting to know ourselves even deeper, and not not losing money along the way.Gregg Lunceford 36:51  That's correct, because in that third age, you may convert a hobby. So I have a friend who was in banking with me. He would always go take a week or two off every year and just go to Europe and backpack. He would stay at, you know, two three star hotels. He was like, I'm not there every day. And he would just go take the most amazing pictures he bring them back to the office. And we would go, Jim, you know, you should have an art show. And he was like, Nah, they're just hobbies or whatever. And he had a hard shell, and people started buying his art. And so, you know, now in retirement, you know his joy also produces income. And so he has defined work on his own terms. It doesn't even feel like work to him. And so what a lot of people who are looking at their parents and grandparents and then going, you know, they got this pension for life, and they don't offer pensions anymore, and they didn't get sandwiched. So they didn't have the burden, financial burden of raising kids and having to take care of parents. I'm stuck. I'll never be able to do that. There's something wrong you don't understand. You now have this 20 year life bonus, where you can learn to gig, you can learn to I often point to the show The Golden Girls. I don't know if the creators of the show knew what they were doing or they intentionally did this, but look at that model. I think that's the model a lot of people are going to have to go to. And I think you touched on this a little bit earlier. You start talking about your father and your in laws. And you know, we don't have kinship the way we once did, once small, we have smaller families, right? Two, geographically we disperse, right? And so what in this planning process of your ideal self, what you also have to learn how to do is to replace kinships with friendships. So that's what was going on in that in that Golden Girls house, you had Dorothy and her mother, Sophia, that had a kinship, but where they didn't have kinship, they replaced it with their roommates with Blanche and Betty (inaudible). And so now that you have this replacement of family that you trust and you get along with, now you got four people to split your rent with, so that makes the money go longer, right? Yeah, then you start talking about what went on every day. Well, sometimes they were doing volunteer work, and then they had to spin off where they bought a hotel. So they basically were doing their own version of a gig economy, right? They were engaging as much as they wanted to or not. Then they had socialization from each other. There was always something going on in that house, right? Yes. And so, right? And then they had things to create psychological success. So I don't know if the creators of the show recognized at the time, but to me, I looked at it as sort of foreshadowing what people have to create for themselves on their own with this life bonus, and it will help them both financially, as well as their mental and their mental well being. Lesley Logan 40:00  Gregg, yes. I mean, I joke with my friends who have kids. I'm like, I just want you to know that your kid is gonna have to take care of me because I don't have kids. But really, actually, I just need to find my Golden Girls, my husband. I just need to find a co op, a little commune of all of our friend all of our friends who don't have kids, we actually like what we're being with. And we could have a great little retirement home, maybe make it a BnB. This what I what I just I'm obsessed with, and why I got excited to have you on is, you know, oftentimes the Be It Till You See It podcast really talks about, like, what we can do right now, like, for right now, what we can do to be it till we see it tomorrow, or for the thing we want next year. Or there might be some stuff I have never thought of it as like, what can we be doing right now to be it till we see it for retirement in a way that we can choose, like we get the life is literally what we want, and the research you've done, the education you've had, and how you've literally seen it implemented in unique ways, because of all this work, is so cool. It makes me excited to actually, like, look into that future. Because, like, I'm like, I'm like, I'm not gonna look past 50, because I got things to do with my job, with the job that I created for myself. It's like, oh, hold on a second. What, like, what can I be playing with right now so that I know what I'm gonna do past 50, so that I have something to look forward to. So I'm excited about it. So, Gregg, what are you most excited about right now?Gregg Lunceford 41:20  I'm excited about I'm writing and researching and learning about the person I'm becoming. So and so I often joke with my clients, but I'm really not joking. They'll come back and they'll tell me some amazing experience they had, and I always tell them, leave me a list of notes so I know where to start when it comes to my time, and I say that jokingly, but it's something it is serious. What we all need to start to focus on right now is just like we had that career guidance counselor helping us and coaching us. And to that next thing, we need to start taking time to figure out that action plan for that next thing. And once you start to figure out I need to form a retirement identity and understand my ideal self, you start to self motivate and become excited about it. So what I really enjoy about what I've done through my work, whether it be here as an advisor or through my research, is that I'm helping people understand that they have a lot to be encouraged by, right? You're going to get 20 years to do whatever it is you want to do. And what I also want people to be understanding of. You don't have to leave the workforce if you're doing something awesome already. Just keep doing it. And if you want to modify that in some kind of way, figure out a plan, or figure out your terms and how to negotiate those terms. Say you can do that. Lesley Logan 42:51  Oh, I just like each answer. I just get more excited for people. I'm excited for myself. Like, I'm like, wow, this is so fun. We're gonna take a brief break and then find out where people can find you, follow you, work with you and your Be It Action Items. Lesley Logan 43:00  Okay, Gregg, where can they connect with you? You have a book, Exit From Work, but where, where can they go to chat with you, work with you like, get more ideas about their retirement identity?Gregg Lunceford 43:14  Sure, so I can be reached at mesirow.com so our website, M-E-S-I-R-O-W dot com, on that, if you put in my name in our search engine, Gregg Lunceford, you'll come up with my team web page. We'll have my bio, my contact information, also a list of all my publications. Also, if you're interested in my book, Exit From Work. This can be found on amazon.com, and I'm always encouraged by people who take time to drop me a note, or we didn't even go into I talked about the Golden Girls situation. We didn't even go into their academically based retirement communities. Now, basically, instead of dormitory you lived in when you were in your late teens and 20s, now people are going back to retire near where they went to school. So they now have, because we don't have these kinships, they're now bracing building friendships based on the fact that they're alumni, or they love the school and and so it's sort of like this, you were living in the Golden Girls subdivision, maybe. Lesley Logan 44:15  Oh, my God. Gregg Lunceford 44:15  So there are all kinds of things that are going on right now, and I just, I write about it in my book too. I just want people to learn about that so they don't feel as though they're confined to what they saw their parents do. Lesley Logan 44:27  Yeah, yeah. Oh my gosh, Brad, when you listen to this, we'll choose your school, because he went to music school, so we'll choose that one.Gregg Lunceford 44:37  He could, he could probably teach all the people I know they want to start a rock band. Lesley Logan 44:41  Yeah, yeah, yeah, him and his buddies. That could be their whole little they would love it. Okay, you've given us a lot, but I do want to dive into the bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Gregg Lunceford 44:56  Okay, so what you first have to do is you have to create a vision. And if you have a partner, it is very important that that be a shared vision. The last thing we want to do is get to the end of our career and then have conflict with our partner. And a lot of that happens because most couples do not talk about retirement. They don't even know if the other partners is saving for retirement. Like 40% couples don't even talk about this. Don't even do the calculation to get past them. So so if you haven't even done the basics on that end, talking about this thing you aspire to be is very difficult because And so last thing you want to do is you both jump in it, and then you you're stuck and you're unhappy. So create a vision. If you have a partner, make sure that's a shared vision. And then start talking about goals. Engage someone like myself, who's a financial planning professional, to help you see how you can align your financial wherewithal with those goals. And then think differently. Think about being your best self at this stage, not being someone who society just said it's time for you to leave, because that's not the case. You have more value to offer a lot of people than you think.Lesley Logan 46:07  I do, I love that. This is an episode I really hope my in-laws actually listen to. I really am. I'm actually just really excited for even our our listeners who who are like, you know, they might be in there. They might be, like, 15, 20 years away from retirement, but, or even 10, but, like, we have a bunch of them, and I hope this helps them rethink that, because I think sometimes there's a fear to, oh, my God, you know. And you just said it like being the system has told them that they're done, but you're not done. And so I just you've given, like, so much excitement around this topic, and joy and possibility. So Gregg, thank you for being you. You all, how are you going to use these tips in your life? We want to know. Make sure you tell Gregg Lunceford your takeaways. I'm sure it will make his day. Share this with friend who needs to hear it, that friend who's like, so worried all the time, like, absolutely needs this. And you know what to do until next time, Be It Till You See It. Lesley Logan 47:01  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 47:44  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 47:49  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 47:54  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 48:01  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 48:04  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Chasing unqualified leads is costing you time, money, and momentum. Want better clients—not just more of them?In this episode of The Business Ownership Podcast I interviewed Mark Osborne. Mark is the  Fractional Revenue Leader for Professional Services & B2B SaaS at Modern Revenue Strategies. Recognized by AdAge Magazine as one of the world's Top 25 “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for B2B SaaS, Tech, and Boutique Professional Services Firms. Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues in 90 days through his focus on building Systems that emphasize strategic approaches to growth. He is founder of Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee" and a Free Diagnostic Tool to identify your fastest path to growth.Stop marketing to everyone. Start winning the right customers. Learn how to find your most profitable customers.Check this out!Show Links:Modern Revenue Startegies: https://modernrevenuestrategies.com/diagnostic/Mark Osborne on LinkedIn:  Mark Osborne, MBA, CEPA® | LinkedInBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

FranBridge is led by its Founder, Jon Ostenson, a top 1% Franchise Consultant in the US, and a frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit over 90% of his time to helping others achieve their own dreams of freedom and wealth generation through business ownership. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he began his franchising career with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations, including Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta, where he and his wife, Jenny, have 3 children and are very active in the community.

Amy Liu is Founder and CEO of best-selling sensitive skin-friendly beauty brand Tower 28. After graduating from the University of California San Diego, Amy got her MBA in marketing and entrepreneurship from the University of Southern California. She led a successful 20+ year career as a beauty executive, building some of the fastest-growing prestige brands including Smashbox, Kate Somerville, and Josie Maran Cosmetics. But as a longtime eczema sufferer, she couldn't enjoy the best part of working in beauty: trying out all the products! She saw this challenge as an opportunity, and so in 2019, Amy launched Tower 28: a beauty company designed to be a safe space for sensitive skin. Tower 28's award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association— a testament to its commitment to skin-safe, effective formulations. It's also the only beauty brand to 100% adhere to the National Eczema Association's Ingredient Guidelines across all skincare and color products, ensuring the entire line is free of every known skin irritant.Follow Amy Liu hereFollow Tower 28 Beauty hereShop Tower 28 Beauty here - Use code THEBIGMOVE20 for 20% off your purchase at https://www.tower28beauty.com/  Follow The Big Move Podcast hereFollow Host Em here  Listener Note: This episode touches on sensitive topics, including febrile seizure in children and the Los Angeles fires, which may be hard to hear for some listeners.

In this episode, Susan Moffatt-Bruce, MD, PhD, MBA, President of Lahey Hospital and Medical Center and Professor of Surgery at UMass Chan Lahey Regional Medical School Campus, Beth Israel Lahey Health, shares how her organization expanded access into new communities, advanced AI driven care, and prepared for workforce and innovation challenges ahead.

What does it really take to lead with courage in environments that were not built for you? Gretchen Gagel, PhD, a trailblazer with four decades of experience in the construction industry, shares what she has learned about unconscious bias, the importance of male allies, and what it takes to create truly safe and inclusive workplaces. We also explore Gretchen's concept of grounded self-leadership, rooted in courage, humility, and critical thinking, and her bold vision for the International Institute for Women in Construction, a Global Institute dedicated to accelerating the success of women in construction, mining, and energy. This conversation is practical, hopeful, and deeply encouraging for leaders in any industry. Gretchen has degrees in Mechanical Engineering, an MBA, and a PhD in Leadership, Organization Culture, and Change. She's the former Chair of Brinkman Construction and the author of a new book, Building Women Leaders: A Blueprint for Women Thriving in Construction.  You'll discover: The real barriers women still face in construction and similar industriesWhy male allies play a critical role in inclusive leadershipHow grounded self-leadership strengthens confidence and credibilityWhat zero-tolerance cultures look like in actionHow research, storytelling, and convening leaders can drive lasting changeCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, David Millili and Steve Carran sit down with Kunal Shah, Managing Partner of Travel & Hospitality at ZS, to explore the future of the hotel industry in 2026, key revenue strategies, and how technology is reshaping guest experiences.Kunal shares insights from his global career—starting at United Airlines, earning an MBA at London Business School, and now leading ZS's travel and hospitality practice. He breaks down the biggest opportunities and challenges hotels face today, including RevPAR pressure, AI adoption, guest personalization, and new revenue streams beyond rooms.Whether you're a hotel operator, GM, revenue manager, or hospitality investor—this episode is packed with practical strategies and industry foresight.What You'll Learn in This Episode:2026 hospitality trends & industry outlookWhy RevPAR growth is plateauingHow hotels can improve guest engagement & incremental revenueThe most promising new revenue streams beyond roomsWhy relationships & intellectual curiosity matter in hospitality leadershipThis episode is sponsored by ZSWatch the FULL EPISODE on YouTube: https://youtu.be/7y2WcNmOwfoLinks:Contact ZSKunal on LinkedIn: https://www.linkedin.com/in/ksshah/ZS: https://www.zs.com/For full show notes head to: https://themodernhotelier.com/episode/245Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

The financials of your practice are kind of like a patient's labs – they tell you a lot about that practice's health. Knowing your practice's financials as well as a patient's labs makes a lot of sense. My guest today is an owner in a private practice and knows their financials that well. Additionally, she consults with practice owners to help them do the same. She'll help us get started on how you can, too.Katie Nunn, MBA, CMPE, provides training and coaching for healthcare leaders and their organizations on process improvement, financial optimization, and cultural transformation. Leveraging extensive experience with financial and operational turnarounds, she is a valuable advisor for an organization experiencing rapid expansion or change. With over 20 years' experience in healthcare leadership, her broad areas of expertise include practice assessments, process improvement, financial management, IT implementations, telemedicine, strategic planning, providers on-boarding, and cultural transformation.In this episode Carl White and Katie Nunn discuss:Why you don't need an MBA or an accounting degree to know your financials wellThe handful of key financials to know about your practice and what to know about themHow to set up financial reporting to make them as easy to read as lab resultsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Katie Nunnhttps://www.linkedin.com/company/bright-ideas-medical-consulting/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

We have a classic episode for you. Master male hypogonadism diagnosis and management. Discover when and how to test, how to tackle confounding conditions, and why lifestyle changes may be more effective than testosterone therapy in certain patients. We are joined by Dr. Brad Anawalt, an expert in endocrine care, to guide us through the essentials.Claim CME for this episode at curbsiders.vcuhealth.org!Patreon | Episodes | Subscribe | Spotify | YouTube | Newsletter | Contact | Swag! | CMEShow Segments Intro Case 1 History and Physical  Laboratory Testing  Effect of Lifestyle on Testosterone Case 2 Prostate and Cardiovascular risk Treatment Options and Considerations Secondary Causes of Hypogonadism Case 3 Testicular Size and Klinefelter Syndrome hCG and Clomiphene Monitoring and Follow-Up Take-Home Points Outro Credits Written and produced by Paul Wurtz MD. Show notes, cover art, and infographic also created by Paul Wurtz MD.  Hosts: Matthew Watto MD, FACP; Paul Williams MD, FACP    Reviewer: Sai S Achi MD, MBA, FACP Showrunners: Matthew Watto MD, FACP; Paul Williams MD, FACP Technical Production: PodPaste Guest: Bradley D. Anawalt MD Sponsor: GustoTry Gusto today at gusto.com/CURB, and get three months free when you run your first payroll.Sponsor: LocumstoryLocumstory.com is literally just a free, unbiased resource dedicated to educating physicians about locums.  Sponsor: MedStudy PodcastCurbsiders listeners get 15% off with code CURB15 at medstudy.comSponsor: The Sanford GuideCurbsiders listeners can get 20% off the already very moderately priced yearly subscriptions directly at sanfordguide.com. Go to sanfordguide.com and use the code, CURB at checkout.

Dysphagia in Parkinson's disease is not one-size-fits-all, and treatment decisions shouldn't be either.In this episode of Swallow Your Pride, Theresa is joined by PD Dr. Bendix Labeit, MBA, neurologist and clinician-scientist, and Jule Hofacker, MSc, speech-language pathologist and PhD student in neurogenic dysphagia, to explore how Parkinson's treatments impact swallowing. They discuss how dopaminergic medication […] The post 388 – Parkinson's, Swallowing, and Deep Brain Stimulation: What Clinicians Need to Know appeared first on Swallow Your Pride Podcast.

Slava shares how he retired early and his whole journey to get there. Enjoy.Want to be a guest? → https://vwo3759x8i7.typeform.com/to/gh00JmnZ–––––––––––––––––––––––––––––The statements provided are from individuals who are not clients of Root Financial Partners, LLC. These individuals were not compensated for their comments, and their views do not necessarily reflect those of Root Financial Partners, LLC. The information shared is for informational purposes only and should not be considered a recommendation or testimonial regarding advisory services.Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.Comments reflect the views of individual users and do not necessarily represent the views of Root Financial. They are not verified, may not be accurate, and should not be considered testimonials or endorsementsParticipation in the Retirement Planning Academy or Early Retirement Academy does not create an advisory relationship with Root Financial. These programs are educational in nature and are not a substitute for personalized financial advice. Advisory services are offered only under a written agreement with Root Financial.Create Your Custom Early Retirement Strategy HereGet access to the same software I use for my clients and join the Early Retirement Academy hereAri Taublieb, CFP ®, MBA is the Chief Growth Officer of Root Financial Partners and a Fiduciary Financial Planner specializing in helping clients retire early with confidence.

In this powerful Graham Sessions sit-down, first-time attendee Alex Bendersky, PT, MBA, gets real about risk, readiness, and the trillion-dollar opportunity in MSK care. From surviving the Medicare cap crash of 2002 to forecasting the next existential threats to PT, Alex challenges the profession to evolve beyond survival.We dig into:What resilience actually looks like for private practiceWhy waiting for change is a losing strategyHow to capture untouched markets in MSKWhat you're doing wrong with risk-based careThe trillion-dollar pie that's still on the table????Live from APTA Private Practice Graham Sessions