Podcasts about mba

Bridge Jackson is the Founder and CEO of OUInvest.ai, a bold and inclusive fintech platform designed to help African American women and LGBTQ+ communities build generational wealth through identity-centered investing. Bridges's Bio With a deep passion for equity, Bridge is flipping the script on traditional finance by making the stock market not just accessible—but empowering, engaging, and culture-forward. Her vision combines cutting-edge tech with real-life financial literacy, offering tools, content, and community that speak directly to groups historically left out of wealth-building conversations. Bridge holds an MBA with a Finance concentration from Seattle University, where she sharpened her ability to blend strategy with impact. Her leadership style is unapologetically authentic: forward-thinking, straight-shooting, and fueled by a belief that investing should reflect who you are, not just what you earn. Whether she's creating curriculum, mentoring new investors, or dropping knowledge on YouTube, Bridge shows up with clarity, wit, and a mission to help people secure the bag—and their future.  Go to www.thejasoncavnessexperience.com for the podcast on your favorite platforms CavnessHR: Seattle's Got Tech RSVP  https://lu.ma/v8ihldrg to check out our 16 startups doing demos of what they are building and a key note by Kevin Goldsmith.  On July 30 at the Seattle Chamber of Commerce. We talk about the following and other items Seattle Lifestyle and Culture Inclusivity and Authenticity Hip Hop Discussion Tattoos and Personal Stories Investing and Financial Advice Rising Costs and Economic Solutions Fantasy Investing Leagues Inspired by Football Celebrity Gossip: Cardi B and Stefan Diggs Rainbow Returns: Building Wealth in the LGBTQ Community Challenges and Resilience in LGBTQ Relationships The Wealth Gap and Systemic Inequality Business Model and Subscription Tiers Networking and Overcoming Imposter Syndrome Spiritual Awakening and Personal Growth T he Importance of Rest and Age Factor Engaging and Motivating Employees Future Plans and Expansion The Role of Finance in Community Building AI and the Future of Jobs Ethics and Values in Investing Seattle's Diversity and Opportunities Challenges and Initiatives in Business  Bridge's Social Media LinkedIn: https://www.facebook.com/bridget.jackson.965  Company Website: https://ouinvest.ai/ FB: https://www.facebook.com/bridget.jackson.965 Company Instagram: https://www.instagram.com/ouinvestai Company TikTok: https://www.tiktok.com/@ouinvestai Bridge's Advice   I mean, just never give up on what you got going on. Be steadfast in the approach that life is gonna happen. That's inevitable. I have suffered some losses a couple of weeks ago and you just gotta keep goin and trust that the universe has your best interests at heart.  That's all the advice I can say. People are gonna tell you this and that, but when you lay down at night and close your eyes and know that you're gonna be at Wall Street ringing the bell with your company. Then that's what it is. That's, that's what it'll be.

The biggest business shift starts with a mindset shift.Growth stops the moment we stop growing ourselves and our people.You don't need a radical change — you need a daily one.Grow your mindset. Grow your team. And your business will follow.What's one way you're helping your team grow this week?⚡️FREE RESOURCE:

Mike Ghaffary is a General Partner at Burst Capital, a venture capital firm specializing in early-stage investments in marketplace, software, and AI companies. With an impressive background spanning roles at Canvas Ventures and Social Capital, as well as co-founding Stitcher, he has been instrumental in the growth of companies like Yelp and Eat24, demonstrating his expertise in scaling businesses. Mike has a background in computer science and holds both a JD and MBA from Harvard, and he's invested in high-growth companies like Strava, Superhuman, Faire, and Optimizely. In this episode… The rise of artificial intelligence has sparked widespread anxiety about job displacement and economic upheaval. With rapid advancements outpacing traditional training models and workforce development, many are left asking: Will AI only benefit a select few, or can it create meaningful work opportunities for the broader population? Mike Ghaffary, a seasoned investor and founder in tech and marketplaces, believes AI has enormous potential to generate — not eliminate — jobs, if applied wisely. Drawing on historical parallels from the Industrial Revolution and the early internet era, Mike explains that while disruption is inevitable, new opportunities always emerge. He highlights the importance of equipping workers to collaborate with AI, especially in skilled trades like HVAC and electrical, which are essential to supporting infrastructure like data centers. Mike also cautions founders about the risks of chasing venture-scale growth at all costs, advocating instead for profitability and strategic patience. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Mike Ghaffary, General Partner at Burst Capital, about how AI will fuel job creation and transform Main Street. Mike also shares insights on scaling Eat24, landing a game-changing partnership at TrialPay, and why the future belongs to software-powered small businesses.

This is the second installment in my series on founder archetypes. While I'm glad to see MBAs and finance-trained folks launching CPG brands, they do have a huge problem taking some of the most critical risks necessary to achieving fast growth. Have a listen!Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Episode Overview In this episode of the Solar Maverick Podcast, I speak with Lee Keshishian, the Founder & CEO of Civic Renewables. We dive into his 18+ year journey in residential solar—from founding Clean Currents to scaling Tesla/SolarCity's East Coast operations and now building a national network of trusted local solar installers. Lee shares insights on what it takes to grow resilient clean energy businesses and how Civic is raising the bar for solar quality and local impact. Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies.  He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market.   This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016.  He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets.  Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects.  He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio.  Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio.   He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young.  Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University.  Benoy was an Alumni Scholar at the Stern School of Business.  Leon “Lee” Keshishian Experienced solar executive and entrepreneur with 18+ years leading growth in clean energy. Founder of Civic Renewables, building a national network of trusted local solar providers with centralized support for operations, procurement, training, and long-term service. Previously led East Coast operations at SolarCity/Tesla, scaling to 40+ locations and 4,000+ employees. As COO of Palmetto Solar, helped drive 400% growth and partnerships with 50+ local companies. Former CEO of Autosled and co-founder of Clean Currents Solar. Passionate about empowering local businesses, delivering long-term value to homeowners, and accelerating the energy transition through quality, service, and trust.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Lee Keshishian LinkedIn: https://www.linkedin.com/in/leonjkeshishian/ Website: https://civicrenewables.com

What if your job board wasn't just a place to post jobs—but the top of your sales funnel? In this episode of The Resilient Recruiter, Jordan Whilden shares how he scaled Ministry Hub, a faith-based executive search firm, by transforming a niche job board into a predictable lead generation machine. Fueled by a cold email campaign that delivers a 17% reply rate, Jordan's model shows how recruiters can generate clients consistently—without cold calling or high-pressure tactics. We dive into the exact steps Jordan took to build a multi-service recruitment business, from his transition out of pastoral ministry to launching a proprietary ATS (MinistryHire) and leading a fully remote team. If you're a recruitment agency owner looking to build smarter systems, offer tiered services, or grow recurring revenue, this episode is packed with actionable ideas and inspiration. Episode Highlights: From full-time ministry to launching a job board side hustle Evolving from job board to full-service search firm First-year lessons: underpricing, overwhelm, and early wins Why building a custom ATS was a game-changer Creating flexible, tiered service models How “serve first” creates long-term client wins Cold outreach strategy: 89% open rate, 17% replies The tools behind his tech stack: Loxo, Instantly, Hireflix, Asana, Scribe Scaling with a 3-person offshore team One-way video interviews and standout candidate presentation Recurring revenue through subscription-based ATS Leading with values while balancing family and business growth Key Takeaways: A job board can be more than a job board—it can be your client magnet Value-first cold emails build trust before selling Scaling is easier with systems, SOPs, and the right offshore support Serving your niche exceptionally well creates both impact and revenue About Jordan Whilden: Jordan is the founder and CEO of Ministry Hub, a faith-based executive search firm. With a Master's in Theology and an MBA, he brings a rare mix of pastoral insight and business acumen. Prior to launching Ministry Hub in 2021, Jordan served churches on both coasts, including leadership at one of America's largest congregations. He's also the creator of MinistryHire, a purpose-built ATS and job board platform serving mission-driven organizations. Today, Jordan helps churches and nonprofits build world-changing teams—and has grown Ministry Hub into a go-to talent partner in the faith sector. He lives in Chapel Hill, North Carolina, with his wife Brittany and their son. Outside work, they love kayaking, the beach, and traveling as a family. Connect with Jordan: Jordan on LinkedIn - https://www.linkedin.com/in/jordanwhilden/ Ministry Hub Website - https://ministryhub.org/ MinistryHire Website - https://ministryhire.com/ Connect with Mark Whitby: Get a FREE strategy call: recruitmentcoach.com/strategy-session Mark on LinkedIn - https://www.linkedin.com/in/mwhitby/ X: @MarkWhitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter - https://plinkhq.com/i/1489513354

In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:How digital marketing for orthodontics has evolved and where it's headed nextThe difference between “just having a website” and truly creating an engaging digital experienceWhy practices need to embrace storytelling and creativity to stand out in crowded marketsLessons from building Neon Canvas and working with practices nationwideThe importance of aligning your marketing with your practice values and patient experienceWhether you're looking to refine your online presence, create a more memorable patient journey, or simply get inspired by one of the most creative voices in the industry, this episode is packed with actionable insights.Resources Mentioned in This EpisodeBooks & Concepts:The 7 Habits of Highly Effective People by Stephen R. Covey – A foundational book on principles-based leadership and personal growth.Orbiting the Giant Hairball by Gordon MacKenzie – A creative guide to thriving within corporate structures.Awaken Your Genius by Ozan Varol – A book on rediscovering creativity and original thinking.Both/And Thinking by Wendy K. Smith and Marianne W. Lewis – Research-based insights on balancing paradoxes in organizations.Subtract by Leidy Klotz – A book on improving systems by removing unnecessary elements.The Happiness Advantage by Shawn Achor – Exploring the relationship between positivity and success.Events & Conferences:Mother of Pearls Conference – A collaborative event for orthodontists focused on clinical and practice growth.OrthoPreneurs Summit (OP Summit) – A leading orthodontic conference for practice owners and teams.Projects, Practice & Creative Work:Children's Orthodontic Book Project – Customizable children's books for orthodontic practices, created by Dr. Kyle Fagala.Neon Canvas – A digital marketing agency co-founded by Dr. Kyle Fagala, serving orthodontists nationwide.Saddle Creek Orthodontics – Dr. Fagala's orthodontic practice serving patients in the Memphis area. Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com

Loss is an inevitable part of life, but it doesn't mark an ending...The most difficult emotions you feel are the ones that make you human.There's no happiness without pain, no joy without loss… Yet when you lose someone you love, the pain can be so all-consuming that you forget what it's like to feel anything else.Loss is a fundamental part of life. Not one of us will make it through without losing someone we love. We must all feel the weight of this pain… Yet it's possible to hold it while opening yourself up to happiness and peace at the same time.Kim Hodous lost her son Rob when he was just 29 years old, the second of two children she would lose far sooner than she ever expected.She was shattered, and despite a long quest to cultivate happiness after her first loss as a parent, she found it hard to see how she would ever find happiness again.But Rob had other plans for her.When he proved to her that he was still around, she began communicating with him.This book is their collaboration.Detailing Kim's remarkable spiritual journey as she came to terms with her loss and began to build a new relationship with her son across the spiritual realm, this book is a beacon of light for anyone processing a loss.Perhaps you're in the throes of grief, or maybe you're interested in exploring what lies on the other side of death. Either way, this captivating memoir has something to light your path and remind you of the place death has in the full human experience.BioKim Hodous is a motivational speaker, bestselling author, award-winning entrepreneur, and spiritual mentor who knows a thing or two about joy - and loss.For over 15 years, she traveled the country as The Happiness Speaker, lighting up stages with high-energy keynotes on success, resilience, and finding joy in the chaos. She also built a 7-figure business from her kitchen table, proving that you don't need an MBA or a corner office to play big.Then life called her even deeper.After losing two of her five children - her daughter Chelsea to cancer and her son Rob to an accidental overdose - Kim's world cracked open. But what emerged was not despair. It was a doorway. In her most recent book, Beyond Grief, she shares the astonishing and often humorous conversations she began having with her son from the other side - offering a new perspective on love, connection, and what it really means to live.Whether she's teaching practical habits for outrageous success or guiding grieving mothers back to joy, Kim's message is this: Love never dies. Happiness is a habit. And there's nothing love and a little gratitude can't overcome.https://www.amazon.com/dp/B0F9C4K6QH/https://www.kimhodous.com/ https://www.pastliveshypnosis.co.uk/https://www.patreon.com/ourparanormalafterlifeMy book 'Verified Near Death Experiences' https://www.amazon.com/dp/B0DXKRGDFP

A convidada de hoje é Lilian Aliprandini, Executiva Sênior com excelência em resolver grandes desafios, unindo inovação e tecnologia para impactar negócios, governos e a sociedade. Certificada em Transformação Digital pelo MIT, Engenheira Agrônoma, com MBA e especialização em Saneamento Industrial. Lilian se especializou em ajudar empresas a se estruturar para utilizar a “Lei do Bem”, que possibilita que investimentos em inovação recebam incentivos federais. Um papo interessante que mostra como, por ignorância, deixamos dinheiro sobre a mesa. ..................................................................................................................................

What does it look like for Christians to wisely engage with artificial intelligence? Is there a place in our discipleship to mobilize AI as we spread the good news of Jesus? Is AI a neutral tool that can be leveraged for good, or is it inherently evil or dangerous?  Dr. Jeff talks about all this and more with Shawn Ring, who is the Founder, CEO, CTO, and President of several technology-based businesses, domestic and international, with 25+ years of experience. Shawn Ring has a proven track record in building and scaling high-growth strategies, having led the creation and expansion of national brands and franchise systems, driving startup growth to over $130 million in annual revenue. His expertise extends to Mergers and Acquisitions, where he successfully managed the integration of more than nine technology companies. Shawn has also developed and executed multi-national strategies, including international banking and legal frameworks across Singapore, South Africa, Fiji, and the United States. As the founder of a service-based company, he built operations across 47 states, offering both B2B and B2C services. Shawn holds a BS in Information Technologies and an MBA in International Business and Cross-Cultural Leadership. To register for Summit Student Conferences, visit: Summit.org/students/ For additional free resources from Summit, go to: Summit.org/resources 

Providing access to consistent, quality care in sparsely populated or hard-to-reach places is no easy feat. It involves addressing issues including infrastructure, workforce, funding, and proximity, not to mention tackling problems from hospital closures to the shrinking provider workforce.   In this episode, we're taking a road trip across the vast state of Texas, a state where 83% of its nearly 270,000 square miles of land is made up of farms, ranches, and forests, with over 4 million people living in these rural areas. At the steering wheel is a nurse practitioner and professor  Barbara Chapman DNP, MBA, APRN, FNP-C, NHDP, PMHNP-BC who is committed to using and combining every approach possible, including mobile health care, to address access to care issues not only in rural areas, the places where people are hard to reach and often hardly reached, but also driving toward solutions where everyone, regardless of where they live, has access to the quality, timely, whole-person care they need and deserve.  Find this episode's resources at www.seeyounowpodcast.com, and for more information on the podcast bundles, visit ANA's Innovation Website at: https://www.nursingworld.org/practice-policy/innovation/education/.   Have questions for the SEE YOU NOW team? Feedback? Future episode ideas? Contact us at hello@seeyounowpodcast.com.    

In this Throwback episode, Chad Franzen interviews Josh, co-founder of Hadley Designs, about his journey from door-to-door sales and custom wedding invitations to building an eight-figure Amazon brand with over 1,300 SKUs. Josh shares how resilience, leveraging Facebook ads, and continuous learning fueled his growth. He discusses the transition from bespoke products to scalable e-commerce, the impact of mentorship, and the importance of reinvesting profits. Josh also introduces his new podcast, aimed at helping seven-figure business owners scale to eight figures by sharing real-world lessons and strategies from successful entrepreneurs.Chapters:Introduction and Early Entrepreneurial Drive (00:00:00)Josh discusses resilience, shaking off criticism, and introduces Chad Frandsen as the interviewer.Lifelong Entrepreneurial Spirit (00:00:44)Josh describes his restless drive for business ideas and entrepreneurial mindset.Starting Hadley Designs (00:01:03)Josh recounts working at American Airlines, Becca's passion for art, and launching Hadley Designs.First Wedding Invitation Sales & Facebook Groups (00:01:51)Becca's first wedding invitation project, joining Facebook groups, and early sales tactics.Early Revenue and Facebook Group Marketing (00:03:43)Josh explains how Facebook groups drove initial revenue and his extensive involvement in them.Sales Approach and Door-to-Door Experience (00:04:13)Josh credits his sales process and door-to-door pest control sales for refining his approach.Applying Sales Tactics to Wedding Invitations (00:05:00)Josh details his copy-paste sales messages and qualifying questions for potential clients.Lessons from Door-to-Door Sales (00:05:33)Josh shares how door-to-door sales taught him perseverance, handling rejection, and maintaining momentum.Resilience and Bouncing Back (00:07:47)Josh discusses shaking off criticism, confidence, and how resilience helps in business and relationships.Evolution of Marketing Strategy (00:08:35)Josh describes shifting from Facebook groups to Facebook ads, and the impact on Hadley Designs' growth.Transition to Amazon and Product Expansion (00:09:39)Josh explains moving from custom invitations to mass-produced products, launching on Amazon, and scaling SKUs.Mentorship and Continuous Learning (00:11:35)Josh talks about his college mentor, Troy D'Ambrosio, and the importance of ongoing education and learning from others.Key to Success: Willingness to Learn (00:13:33)Josh affirms that continuous learning and seeking knowledge have been crucial to his success.Launching a New Podcast (00:13:36)Josh introduces his new podcast aimed at helping entrepreneurs scale from seven to eight figures on Amazon.Podcast Focus and Value (00:13:56)Josh outlines the podcast's mission: sharing lessons, overcoming plateaus, and interviewing successful entrepreneurs.Conclusion and Farewell (00:15:21)Chad thanks Josh, expresses interest in the podcast, and the episode wraps up.Links and Mentions:Tools and Websites  Adobe Illustrator  Facebook Groups Facebook Advertising Amazon  Courses  Facebook Ads Course Amazon Course Mentors  Troy D'Ambrosio on LinkedIn  Transcript:Josh 00:00:00  But you got to just shake things off and some people would be like, You seem like super scammy. Like, I don't, you know, you're you're a creepy dude. Like, why are you in these Facebook groups? It's mostly women in here. It's like, you know, you just got to shake it off and go the next person because, you know, you're doing people a service, right? And it's not like I was trying to do anything maliciously. So to me, it's I had full confidence going forward and being like, hey, all right, let's just go to the next person. Let's let whatever people say just literally slide off my back. And today I have Chad Franzen here of rise 25, who has done thousands of interviews with successful entrepreneurs and CEOs. We have flipped the script and he's going to be interviewing me today. Welcome, Chad.Chad 00:00:44  Hey Josh, thanks so much. It's great to be here. Hey, question for you. Would you consider yourself a lifelong entrepreneur?Josh 00:00:51  Yeah, I would definitely say I'm a lifelong entrepreneur.Josh 00:00:54  For whatever reason, there's there's just something inside of me that, doesn't allow me to rest at night. I've always got a lot of business ideas going.Chad 00:01:03  You kind of. You graduated with your MBA and with your, bachelor's degree. And you went to American Airlines. You were working there for five years, and then you were you were working nights with your wife, and that was that Hadley designed?Josh 00:01:15  Yes, yes. So that's where Hadley Designs was born. So I started at American Airlines in August of 2014, and then Hadley Designs officially became an entity in March of 2015. So I had a good job with American Airlines, and we kind of asked ourselves, like, what is it that, you know, you should do? Becca. what? And she she didn't necessarily want to go work for somebody. right off the bat, which I thought was interesting. I was like, I fully support that. Like, let's go explore. Like, we've got time on our hands, right? No kids at this point.Josh 00:01:51  Like, we just graduated college. And so she actually She's always had a passion for art and creativity, and so she kind of explored that. And so she ended up, I think a friend was getting married and she's like, hey, you know, ...

Content Marketing AI Solutions: CEO Edition with SEO Expert, ⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠⁠.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

On this week's episode, host Caryn Antonini is joined by José Valdez, Maestro Tequilero at Partida Tequila in Jalisco, Mexico. A trained industrial engineer turned master distiller, José oversees every step of the production, from agave harvest to barrel aging, always maintaining Partida's signature additive‑free purity and precision. Under his guidance, Partida has earned acclaim as ‘the world's highest‑rated tequila.' In additional to his Industrial Engineering degree and MBA, José holds a Tequila Expert degree from Tequila Culture and Training Association and is also a certified Tequila Technician from the Tequila Regulatory Council. He is a certified Tequila Taster with Ana Maria Romera, and has been a member of the Mexican Academy of Tequila and Mezcal Tasters since 2008. For more information on our guest:World's Highest Rated Tequila - Tequila Partidapartidatequila.comCaryn Antoniniwww.cultivatedbycaryn.com@carynantonini@cultivatedbycarynshow###Get great recipes from Caryn at https://carynantonini.com/recipes/

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Diana: Relentless passion.Breast cancer treatment is long overdue for a revolution. Diana Tucker, CEO of SenoGuard, is leading the charge with an innovative alternative to post-lumpectomy radiation. Using advanced cryoablation technology, SenoGuard freezes the cavity where a tumor is removed, eliminating residual cancer cells in one procedure.Radiation has been the standard of care for decades, but it comes with significant physical, emotional, and financial costs. Diana explained in today's episode, “Radiation is horrible both clinically and cosmetically. It changes the shape, size, and feel of the breast. Many women face long-term emotional and physical side effects.” She shared the tragic story of a young breast cancer survivor whose radiation treatment ultimately damaged her heart. “I am very passionate about eliminating radiation if at all possible,” she said.SenoGuard's approach simplifies treatment. “The patient goes in for her tumor excision, and immediately we freeze the cavity where the tumor has been removed,” Diana said. “It's one and done. The patient can go back to work the very next day.” This innovation not only reduces the physical toll on patients but also addresses significant disparities in access to care. Many women forego lumpectomies because daily radiation sessions are unaffordable or inaccessible, especially in rural areas. Diana noted, “Almost 30% of women who qualify for a lumpectomy choose mastectomy instead because they can't afford the time or cost of radiation.”To bring this groundbreaking technology to market, SenoGuard is raising capital through a regulated investment crowdfunding campaign on WeFunder. Diana emphasized the importance of public support, saying, “Everybody knows someone who has had breast cancer. By investing, people feel they are not just supporting a cause but making a difference for society.”SenoGuard's cryoablation technology has the potential to transform breast cancer treatment, making it less toxic, more accessible, and kinder to patients. By supporting their crowdfunding campaign, you could help bring this life-changing innovation to millions of women.tl;dr:Diana Tucker shared how SenoGuard's cryoablation technology eliminates the need for post-lumpectomy radiation.Radiation's side effects often force women to choose mastectomies, highlighting the need for better options.SenoGuard's innovation reduces treatment time, costs, and disparities in accessing breast cancer care.Diana described her relentless passion and how it drives her to overcome challenges in her work.SenoGuard is raising funds via a WeFunder campaign to bring this life-changing technology to market.How to Develop Relentless Passion As a SuperpowerDiana Tucker's superpower is her relentless passion for solving problems she truly believes in. As she explained in today's episode, “When I have a sincere understanding, I become very passionate, enthusiastic, and relentless to get that…across the finish line.” Her superpower drives her to tackle challenges with unwavering determination, especially when the stakes are high.Story Illustrating SuperpowerDiana shared a story from her early career, where she was tasked with bringing a French ophthalmology solution to the U.S. market. “The CEO told me, ‘If you can figure out how to bring this over to America, you have a job. If you can't, you're fired.'” Fueled by determination, she successfully introduced the technology, which became the standard of care. Years later, an ophthalmologist recognized her contribution with heartfelt gratitude, highlighting the profound and lasting impact of her work.Tips for Developing the SuperpowerFind Your Passion: Identify problems that deeply resonate with you to fuel your enthusiasm and drive.Share Your Vision: Build a team by inspiring others with your passion and clear vision.Never Give Up: When faced with roadblocks, find creative workarounds to keep moving forward.Believe in Yourself: Confidence in your abilities is key to overcoming challenges and achieving your goals.By following Diana's example and advice, you can make relentless passion a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileDiana Tucker (she/her):CEO, SenoGuardAbout SenoGuard: SenoGuard is pioneering a transformative approach to breast cancer treatment by offering a radiation-free alternative following lumpectomy. Our innovative technology uses advanced cryoablation--freezing residual cancer cells during surgery--to eliminate the need for weeks of post-op radiation.This method significantly reduces patient burden, especially for the 28% who face barriers like distance, cost, or time constraints.Supported by National Science Foundation grants, SenoGuard's solution is designed to be accessible in community hospitals, expanding treatment options globally. Led by a seasoned team with over a century of combined experience in women's healthcare, SenoGuard is committed to enhancing patient outcomes and accessibility.Website: SenoGuard.comCompany Facebook Page: facebook.com/senoguardOther URL: wefunder.com/senoguardincBiographical Information: Diana Tucker is a strategic marketing executive with a distinguished track record in launching and growing innovative, paradigm-shifting medical technologies. With deep expertise in market analysis and opportunity identification, she has led high-impact global marketing initiatives across diagnostics, medical devices, and oncology. Known for her ability to anticipate market trends and apply creative strategies that drive adoption of innovative products, Diana has held leadership roles at companies such as Agendia, AMO, and J&J; as well as being a contributing editor for Thompson Reuters Biomedical Business International newsletter covering financial impacts of emerging technologies across all surgical specialties worldwide.  Diana has continually demonstrated her talent for turning unmet clinical needs into successful business opportunities. Diana holds a B.S. in Molecular & Cellular Biology from UC Irvine and an MBA in Marketing from Pepperdine University.Personal Facebook Profile: facebook.com/dianatuckerLinkedin: linkedin.com/in/dianaltuckerSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Dopple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear |  Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you'll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don't miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Apply for the Live Pitch here. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

What are some practical ways to make an impact as a leader? In this episode, Kevin welcomes Margaret Moore and Jeffrey Hull to discuss how leaders can close the gap between science and real-world application. Margaret and Jeffrey translated hundreds of leadership studies into nine capacities. These are grouped into three levels: self, relationships with others, and the larger organizational and societal impact. They share what it means to lead intentionally, develop agility and authenticity, and build psychologically safe environments. They also talk about concepts like the "quiet ego," balancing compassion and strategy, and why conscious leadership underpins all other capacities. Listen For 0:00 Introduction and Framing the Conversation 1:16 About the Podcast and Live Opportunities 1:48 Kevin Introduces His Book Flexible Leadership 2:15 Guest Introductions Margaret Moore and Jeffrey Hull 3:14 Why the Word “Impact” 5:26 How the Book Came to Be 8:09 Researching the Research 13:28 Three Segments of Leadership Capacities 17:32 The 3 Self Focused Capacities 19:39 The 3 Team or Other Focused Capacities 23:39 The 3 Organization Focused Capacities 27:48 Most Misunderstood Capacities 30:12 The Concept of the Quiet Ego 32:42 Book Takeaways and Closing Reflections 35:03 What They're Reading 37:04 Where to Learn More 38:24 Kevin's Final Challenge Now What Their Story: Jeffrey Hull, PhD, and Margaret Moore, MBA are the authors of The Science of Leadership: Nine Ways to Expand Your Impact. Jeffery has focused on leadership for over 30 years, as an HR leader with multiple corporations, cofounder of a leadership development consultancy, nonprofit executive director, and coach to leaders across the globe. He brings years of translating science into leadership as a consultant, psychologist, and teacher at New York University and Harvard Medical School. In writing this book, Jeff is excited to see his chosen professions—leadership and coaching—getting the scientific attention and application they deserve. Margaret blends leadership, coaching, and science, including thirty years in C-suite roles, co-leading four successful start-ups in biotechnology and coaching, and two decades of professional coaching and coach training. For 25 years, she has been a prolific translator of science into coaching, training, and leadership practice. Margaret's vision for this book is to help bring scientists, leaders, and coaches together to foster leadership excellence and support everyday leaders far and wide. https://www.scienceofleadership.com/ https://www.linkedin.com/in/jeffreywhull/ https://www.linkedin.com/in/coachmeg/ This Episode is brought to you by... Flexible Leadership is every leader's guide to greater success in a world of increasing complexity and chaos.  Book Recommendations The Science of Leadership: Nine Ways to Expand Your Impact by Jeffrey Hull and Margaret Moore  The Transformative Self: Personal Growth, Narrative Identity, and the Good Life (Explorations in Narrative Psychology) by Jack J. Bauer  The Trauma of Everyday Life by Mark Epstein M.D Thoughts Without A Thinker: Psychotherapy from a Buddhist Perspective by Mark Epstein Rise Above: Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential by Scott Barry Kaufman PhD James by Percival Everett Like this? Cracking the Leadership Code with Alain Hunkins Connecting with Others Through Listening with Ximena Vengoechea Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

A convidada de hoje é Lilian Aliprandini, Executiva Sênior com excelência em resolver grandes desafios, unindo inovação e tecnologia para impactar negócios, governos e a sociedade. Certificada em Transformação Digital pelo MIT, Engenheira Agrônoma, com MBA e especialização em Saneamento Industrial. Lilian se especializou em ajudar empresas a se estruturar para utilizar a “Lei do Bem”, que possibilita que investimentos em inovação recebam incentivos federais. Um papo interessante que mostra como, por ignorância, deixamos dinheiro sobre a mesa. ..................................................................................................................................

Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this episode of the optYOUmize Podcast, Brett Ingram interviews John Cousins, a bestselling author and entrepreneur who has taken two companies public. John shares his journey from a corporate career to entrepreneurship, discussing the challenges and lessons learned along the way. He emphasizes the importance of financial literacy and the need for accessible education through his initiative, MBA ASAP, which aims to democratize business education for aspiring entrepreneurs. Visit https://mba-asap.com to get MBA smart without the crippling debt. Chapters 00:00 Introduction to John Cousins and His Journey 00:52 John's Early Career and Education 03:36 Transitioning from Engineering to Business 05:31 The Shift to Solopreneurship 15:12 Taking Companies Public: The Journey 26:02 Wealth Creation: Education vs. Experience 30:21 The Launch of MBA ASAP: Democratizing Education #wealthcreation #education #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

Your resume is perhaps the single most important part of your application materials. This episode covers how to maximize that one precious page.  

Welcome back to The Birth Lounge Podcast—where we challenge the status quo, ask the questions the system hopes you won't, and take your family's health seriously (without fear-mongering or fluff). In today's episode, I'm sitting down with Kelly Ryerson, co-executive director of American ReGen and founder of Glyphosate Facts. With degrees from Dartmouth and Stanford, Kelly brings the heat and the receipts on one of the most important (and honestly, infuriating) topics in modern health: glyphosate. Yup, that's the same chemical in Roundup—the most widely used pesticide on Earth. And spoiler alert: it's likely in your pantry right now. We dive deep into: The truth about glyphosate's impact on your gut, your mental health, and your baby's long-term development How companies like Monsanto (now Bayer) are still running the show—and why we can't trust the system to keep us safe What you can do today to reduce your exposure (hello, water filters + better food choices) Why baby food is a big red flag (yes, even organic) What's actually happening on farms, and how regenerative practices can change the game This episode is part science, part scandal, and fully focused on helping you take back control of your health—because no one is coming to do that for you. If you've ever wondered what's actually in your food, how it's affecting your hormones, fertility, or your growing baby, or why the U.S. is behind other countries in banning toxic chemicals… This is your episode. Timestamps: 00:00 Welcome & Why This Matters 01:46 The Hidden Dangers in Our Food 03:18 Meet Kelly Ryerson 03:58 Glyphosate 101 08:20 Why It's So Widely Used (and How It Got That Way) 21:53 The Health Fallout: Gut, Brain, and Beyond 34:27 How to Shop Smarter & Spot Safer Foods 37:58 What Other Countries Are Doing Right 44:37 Why Some Farmers Don't See the Problem 46:07 How Policy, Profit & Pesticides Are All Linked 47:47 Dead Soil = Dead Nutrition 49:28 The Rise of Regenerative Farming 51:06 Safer Options for Home & Garden 55:39 Baby Food Red Flags 58:20 What's Lurking in Juice, Wine & Beer 01:00:50 Nontoxic Yard Care (Your Pets Will Thank You) 01:04:31 Monsanto's Long Game of Deception 01:09:02 Government + Industry: Too Cozy? 01:15:47 Reclaiming Your Family's Health 01:17:59 Final Takeaways + Where to Start Listen now and take the first step toward safer choices, stronger advocacy, and raising a healthier generation. Guest Bio: Kelly Ryerson works at the intersection of agriculture and health. She regularly collaborates with regenerative farmers, scientists, policymakers and media to address agrochemical damage to our soil and bodies. Kelly is the co-Executive Director of American Regeneration and also founded the news site Glyphosate Facts. Kelly has contributed to numerous podcasts, publications, and documentaries including the recent award winning documentary Common Ground. She is an Ambassador for The Rodale Institute. Kelly has a BA from Dartmouth College, an MBA from the Stanford Graduate School of Business, and completed training in integrative health coaching at Duke Integrative Medicine.  INSTAGRAM & SOCIAL MEDIA: Connect with HeHe on IG  Connect with HeHe on YouTube   Connect with Kelly on IG    BIRTH EDUCATION: Join The Birth Lounge here for judgment-free childbirth education that prepares you for an informed birth and how to confidently navigate hospital policy to have a trauma-free labor experience!   Download The Birth Lounge App for birth & postpartum prep delivered straight to your phone!   LINKS MENTIONED: www.americanregeneration.org  www.glyphosatefacts.com  Connect with HRI Labs here Firehawk bio herbicide Pestie  

Tax diversification gives you the power to manage taxes in retirement more efficiently. In this episode, Miguel Gonzalez, CRC, breaks down the three tax buckets and how to strategically withdraw income for long-term tax savings.Cortburg Retirement Advisors is a boutique financial planning firm committed to helping you grow, protect, and preserve your assets from your first job to retirement. We specialize in wealth management, estate and tax planning, group retirement, employee benefits, insurance, and retirement planning to navigate any economic climate.Miguel Gonzalez, a Retirement Specialist with 20+ years of experience, offers expertise in retirement income planning, investment management, and retirement plan design. With an MBA from Columbia Business School, and professional experience with JP Morgan Chase, Merrill Lynch, and more, Miguel is a trusted advisor for his clients.Welcome to Cortburg Speaks Retirement Podcast with Miguel Gonzalez, MBA, AIF®, CPFA®, CRC® CLICK HERE TO LISTEN TO MIGUEL'S LATEST PODCAST FOLLOW US ON: YouTube->https://m.youtube.com/c/CORTBURGRETIREMENTADVISORS Facebook-> https://m.facebook.com/CortburgInc Twitter-> https://twitter.com/CortburgInc LinkedIn->https://www.linkedin.com/in/miguelxgonzalez/ Website: www.CortburgRetirement.com Email: Miguel@CortburgRetirement.com

We are excited to share this “on-the-road” COBT episode featuring Tim Latimer, CEO and Co-Founder of Fervo Energy. Our team traveled to Milford, Utah, to tour Fervo's Cape Station project before connecting with Tim for an in-depth conversation. Tim earned a BS in Mechanical Engineering from the University of Tulsa and started his career as a drilling engineer in the Permian and Eagle Ford basins. He co-founded Fervo in 2017 after earning an MBA and an MS in Environment and Resources from Stanford University. Fervo is a developer, owner, and operator of geothermal assets. The company recently raised $206 million to advance the buildout of Project Cape, with phase one expected to deliver 100 MW of power to the grid in 2026. It was our pleasure to visit with Tim about the evolving geothermal landscape. As you'll hear, we were also joined by Kareem El-Sadi, Fervo's Drilling Engineering Manager, who brought valuable insights from the field. Huge thanks to all our new friends at Fervo for their hospitality and patience. We really had a blast. In our conversation, Tim shares the story of Fervo's founding, explains the fundamentals of geothermal, and details what makes Fervo's approach unique using deeper wells, horizontal laterals, and well stimulation. We explore the parallels between geothermal's recent progress and the shale revolution, as well as Cape Station's well specs, project economics and future cost reduction opportunities. We discuss how Fervo has dramatically improved dripping efficiency, cutting well costs from $13 million to ~$4 million by reducing the number of drill bits needed and decreasing total drilling days, the energy world's shift from largely skeptical to increasingly bipartisan and broader support, policy tailwinds, and Fervo's efforts to onshore supply chains amid steel and other tariffs. We cover geothermal versus oil and gas flow rates, design strategies for achieving high flow rates, water use efficiency, long-term production outlook, and overall “life of power plant” issues. We examine expansion plans for Cape Station, the leasing and mineral rights framework in geothermal, power plant design considerations including supply chain dynamics, permitting challenges and NEPA reviews, and project risk and learning curves from location to location. Tim shares his perspective on opportunities for geographic expansion beyond the Western U.S., cost curve and resource economics, commercial strategy and PPAs, near-term priorities for Fervo, geothermal's underrepresentation in no-emissions power conversations, the competitive landscape, whether being a pioneer is an advantage or disadvantage, and much much more. It was a fantastic discussion. Tim references a few items in today's conversation. MIT's paper entitled “The Future of Geothermal Energy” published in 2006 is linked here. Additionally, the Geothermal Steam Act of 1970 is linked here. Mike Bradley kicked off the discussion by noting that bond and equity markets are focused on Wednesday's FOMC Rate Decision Meeting. Consensus expects the Fed to leave interest rates unchanged; however, if the Fed were to surprise with a rate cut, broader markets would initially surge before worry set in as to why! Turning to U.S. equities, while markets continue to post new highs, sentiment appears to have shifted toward a “sell the trade deal” mindset. This will be an important week for the Technology sector, broader equity markets, and electricity equities given that Apple, Amazon, Meta and Microsoft are all reporting results and investors are going to be listening closely to their projected AI spending levels. Mike also highlighted a major development in the transportation sector with Union Pacific and Norfolk Southern's anno

During their time at Rice Business, Mike Tatz '14 and Corban Bates '15 saw an opportunity to connect veterans with capital and the network needed to start a business. As veterans themselves, they understood how important it is to have the right connections and platform to pitch an idea. With that, the Veterans Business Battle was born. But Mike and Corban's story starts long before Rice. The two first met as students at West Point and followed similar paths — from Division I athletics to Army service to financial services, and eventually entrepreneurship. After launching the Veterans Business Battle and earning their MBAs at Rice, Mike went on to found a CBD company for athletes, and Corban began overseeing direct investments into private companies — now serving as the chief financial officer for one of those investments. Mike and Corban join co-host Maya Pomroy '22 to chat about how their time at West Point shaped them, what brought them to Rice Business and the impact the Veterans Business Battle has had over the past decade. Episode Guide:00:00 From Battlefield to Boardroom: Meet Mike and Corban03:01 Life at West Point: Challenges and Lessons08:38 Transitioning From Military to Business School12:57 Creating the Veterans Business Battle20:18 The First Prize and Investor Opportunities22:15 The Journey and Impact of the Competition24:01 Career Transitions and Personal Growth25:29 Mike's Venture Into the Sports Industry27:57 Corban's Path to Artisan Bakery33:43 Final Thoughts and Advice for Aspiring EntrepreneursOwl Have You Know is a production of Rice Business and is produced by University FM.Episode Quotes:The conversation that led Corban from Army to business school09:55: [Corban Bates] Mike's been a huge blessing in my life, 'cause business school wasn't really even on my radar. It's just kind of going up and down the aisles of the career conference, and there were probably 20 schools there, but I didn't talk to any of 'em. It wasn't on my radar, and I talked to Mike. I just ran into him and it's like, “Hey, how have you been?” Like, you know, all for Rice. He was there recruiting for Rice — Rice had a booth — and he starts telling me about it. And he was just about to start this internship at Goldman Sachs, and he had this amazing first year at Rice, and it just sets you up…[10:24] Yeah, I just ran towards it and was extremely fortunate to get in, and Mike completely changed the course of my career. If I hadn't run into him, then things would be very different.On unapologetically pursuing what lights you up34:29: [Mike Tatz] I think a lot of people, even at business school, they get very pigeonholed into thinking that they have to be a consultant or an investment banker because they think about the financial support that it is going to give them or the safety net. There is a gazillion ways to make money out there. I think you have got to be happy. You have got to be happy. And you can be, but you have got to take that leap. You have got to have a plan. And then once you figure out what it is, you go, baby. You go as hard as you can, and you make everybody else think that you are crazy for how hard you are working at whatever you are doing. If you do that, I think good things are going to happen.Why veterans and business school are a perfect match17:09: [Corban Bates] Rice came up with this concept of really bringing on more veterans to their business school. I think it's a great match of veterans being very far along in their leadership development and people management development by the time they're in their late twenties, but being behind on the business concepts. And then you pair, you know, the rest of the civilians who are advanced in their business concepts but are probably lacking on the leadership front — probably haven't led that much in their twenties. And so it's this great pairing where both sides can learn from each other.The business network gap veterans face13:35: [Mike Tatz] I don't think veterans need any special treatment, nor should they expect — or do we expect — any special treatment. But what I do think is the case is that, going back to that last example — let's say I do want to start a business. I'm starting a business. There are a lot of steps to it, but one of those steps that is crucial is capital. And so my network, being in the military, is Army sergeants, Army majors, privates — whatever it may be, right? They're not the Goldman Sachs folks. They're not the people looking to make investments into companies. They're not the people with the means to not only provide financial capital, but mentorship capital and experience capital that you would need as somebody being in the military, coming out and trying — and wanting — to start your own business.Show Links: TranscriptGuest Profiles:Mike Tatz | LinkedInCorban Bates | LinkedInVeterans Business Battle

We're headed to the Northwest, on the shore of Lake Washington, to chat with Alexa Coyle, Marketing Manager for Seattle Seahawks, Lumen Field, and WAMU Theater + Co-founder of The Female Edge. Alexa oversees event marketing for Lumen Field (concerts, dirt events, WAMU Theater, and conventions), branding and marketing for food and beverage, Seahawks retail marketing, and more. She tells us about many of the unique things about their stadium, which includes the most just-walk-out concession stands of any venue in the world. We talk about innovation within more seasoned venues, elevating premium spaces, and how they are inspired and driven by the technology-forward market of Seattle. As a former professional soccer player, we talk about what it means to her to work at one of the host venues for the 2026 World Cup, as well as early preparations and planning currently underway as they look ahead to next summer. Alexa tells us about her career, from an interest in analytics and creative, and finishing her MBA and co-founding The Female Edge (which provides recruiting support and mentoring to female athletes) while playing professional soccer at Hibernian WFC in Edinburgh, Scotland. You'll love this fun, interesting episode, which is full of interesting strategy and great discussion.Alexa Coyle: Instagram | LinkedInLumen Field: Facebook | Instagram | Twitter/X ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

This week on If/Then, we're sharing an episode of The Future of Everything, a podcast hosted by Stanford School of Engineering professor and friend of the show Russ Altman.Everyone has goals — some are monumental, others modest — but every goal matters. Szu-chi Huang, an associate professor of marketing at Stanford Graduate School of Business, is an expert on sustaining enthusiasm for individuals, customers, and employees across global corporations and organizations.On this episode, Huang shares what it takes to stay motivated over time — not just at the beginning of a goal, when energy runs high, or at the end, when the finish line is in sight, but through the toughest part: the middle. She explains why motivation is a dynamic process that requires different tools at different stages, and offers practical advice drawn from her research on everything from retirement savings and loyalty programs to children's health and social apps. Along the way, she and Altman explore how purpose, progress, and even a little social pressure can help us keep going — and how AI might someday coach us through.More Resources: Szu-chi Huang, faculty profile & If/Then episode Russ Altman, faculty profile The Future of EverythingIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.Chapters:(00:00:00) IntroductionRuss Altman introduces Szu-Chi Huang, professor of marketing at Stanford GSB.(00:03:31) Studying MotivationSzu-chi shares what led her to study motivational science(00:04:03) Defining MotivationMotivation as the drive to close the gap between current and ideal self.(00:04:57) The Science of MotivationStudying motivation through behavioral and neurological data.(00:05:48) Why It Matters in BusinessHow motivation science applies to leaders, teams, and customers.(00:06:39) Motivation FrameworkThe strategies needed in order to stay motivated over time.(00:07:42) The Mindset of MotivationThe different mindsets needed throughout the stages of motivation.(00:09:21) Motivating Kids to Choose HealthyA Collaboration with UNICEF to study what motivates children.(00:10:55) Gamified Coupons in PanamaA study using gamified coupons to influence children's food choices.(00:14:26) Loyalty Programs as MotivationHow customer reward programs act as structured goal journeys.(00:16:47) Progress Versus PurposeThe different incentives needed in each stage of loyalty programs.(00:18:29) Retirement Saving LessonsHow financial institutions apply motivational science to long-term goals.(00:21:12) Motivation in Social ContextThe role of social connections in goal pursuit and sustaining motivation.(00:26:10) Designing Apps for MotivationHow redesigning user interfaces can help users stay motivated.(00:27:20) AI as a Motivation CoachUsing AI to personalize feedback across all stages of goal pursuit.(00:30:09) Starting and Sustaining a GoalPractical strategies for launching and sustaining a goal.(00:31:57) ConclusionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

July 30, 2025   In this value-packed episode, host Pete Neubig talks with Inaas Arabi, MBA, CEO of Block & Associates Realty, about how to scale a property management business the right way. Inaas shares how Block uses tech stacks, AI, and custom-built workflows to reduce work order volume, streamline communication, and enhance operational efficiency. They dive into the importance of building capacity before taking on growth, how international team members can expand PM bandwidth, and the role of systems like EOS and ticketing tools in driving performance.

What does it really take to land a successful biotech partnership—and what makes a deal fall apart? In this episode, host Elaine Hamm, PhD, sits down with Renee Williams, PhD, MBA, Founder and Managing Partner of Williams Biotech Consulting and Independent Board Director for AGS Therapeutics. With experience across major pharma companies like Eli Lilly and Janssen, Renee shares hard-earned insights from the front lines of dealmaking. From communication missteps to finding the right partner, she explains how to navigate biotech partnerships with clarity, confidence, and strategy. In this episode, you'll learn: Why overcommunication is key to every stage of the deal process. How to identify (and avoid) red flags in strategic partnerships. What scientists need to know to transition into biotech business roles. Whether you're negotiating a licensing deal or dreaming of your first exit, this episode is packed with advice you won't want to miss. Links: Connect with Renee Williams, PhD, MBA, and check out Williams Biotech Consulting and AGS Therapeutics. Connect with Elaine Hamm, PhD, and learn about Tulane Medicine Business Development and the School of Medicine. Learn more about Eli Lilly and Janssen Pharmaceutical. Connect with Ian McLachlan, BIO from the BAYOU producer. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.

What up, Beasts. Welcome back to the show! Today's guest, Emily Hawkins, brought the absolute fire. She's a fractional COO for small businesses across the U.S.. She's basically the go-to person when your business feels like a colander leaking pasta (her metaphor, not mine, and I'm obsessed). Emily doesn't just fix operations, she fixes people. She helps business owners stop bleeding money, reclaim their time, and ultimately, take better care of themselves. What struck me most is how she sees health not as a side effect of success, but as a core part of it. She's watched corporate execs literally drop dead from burnout, and she's on a mission to rewrite that script, one smart system and one gym session at a time.Emily and I went deep into the ripple effect of a regulated, supported business owner, how reclaiming time and letting go of assumptions can improve not just profit margins but sleep, relationships, parenting, even blood pressure. I mean, this woman had hypertension under a toxic boss and dead-person vitals once she left. That's not just business consulting. That's liberation. Our convo reinforced what I teach in health coaching every day: everything is connected. Your chaos isn't just in your calendar or your body. It's in your systems, your beliefs, your nervous system, and your leadership style. And the good news? If you're the problem, you're also the solution.Bio: Emily Hawkins is the creator of LeaderSHIFT and a Fractional COO who helps small business owners simplify operations, boost profits, and build businesses they love. With 15 years of corporate experience and a background in supply chain, coaching, and an MBA, she brings practical, proven strategies to entrepreneurs, making business growth less overwhelming and more achievable.Music by Prymary: Sean Entrikin (my hot husband) on guitar, Chris Quirarte on drums, Smiley Sean on keyboards, Rob Young on bass, and Jaxon Duane on vocals.Connect with Emily!Instagram:  https://www.instagram.com/emilyhawkins4u/Website:  https://www.emilyhawkins4u.comPerformance Quiz: https://learn.emilyhawkins4u.com/performance/Unique Business Owner Type Quiz: https://learn.emilyhawkins4u.com/type/Where can you find me?Linktree: https://linktr.ee/beautifulbeastwithinstudiosWhat if health wasn't about rules or restriction?What if it felt more like trust, ease, and actually liking the person in the mirror?I help people rebuild their relationship with food, movement, and themselves, so health becomes something you live, not something you chase.Ready for a different kind of conversation? Let's talk. No pressure.https://beautifulbeastwithinstudios.com/exploration-chat-schedulingAffiliate LinksBreakthrough Coaching Certification: If you feel called to help others heal or grow, Sean Smith's Breakthrough Coaching Certification is where that calling becomes real. It was the first step in my coaching journey and changed everything. His teaching goes deep, focusing on real emotional freedom, not surface strategies. Whether you want to coach or simply show up more fully for others, this program is a game-changer. If your heart's nudging you, take this as your sign. https://coachseansmith.ontraport.net/t?orid=27037&opid=43Opus Clip: I use Opus Clip mostly for captions, and it's a game-changer for turning long videos into usable clips. If you use my link, it supports the show, and I appreciate you big time! https://www.opus.pro/?via=1118d2Mary Kay: Listen… I've been using Mary Kay since I was 17. I'm 40 now and people still ask me what college I go to. Not really, but you get the idea. Grab your faves here: https://www.marykay.com/kaitienoelleUnveil the Beautiful Beast Within YOU!Zoom Background:By Behr

In our recent session on Smart Moves to Avoid Litigation offered valuable strategies for staying ahead of legal challenges. Attorney Maureen A. and Client Services Manager Arianna Gonzalez, MBA, shared practical tips to help individuals and businesses protect themselves through strong contracts, clear communication, and proactive planning.Listen in to know more!

Title: The Hidden Cost of "Family & Friends" Capital and How to Avoid It with Chris Salerno Summary: The video features a compelling discussion between host Chris CNO and Seth, an experienced SEC attorney with a diverse background that includes starting as a nightclub promoter and ultimately becoming a successful attorney specializing in securities law. The conversation dives into Seth's personal journey, detailing how his upbringing in West Virginia shaped his perspective on success, risk-taking, and accountability. He describes the importance of working hard and not making excuses, emphasizing that anyone can succeed regardless of the challenges they face in life. The two also touch on the realities of the current economic climate in the U.S., specifically in California, the significant changes in real estate investing due to securities regulations, and how entrepreneurs should approach risk in their business endeavors. The dialogue seamlessly transitions to discussing their shared experiences in fitness, a matter that Seth and his wife have prioritized through their ownership of Burn Boot Camp franchises while navigating the challenges posed by the COVID-19 pandemic. As they conclude their conversation, they reflect on the shifting dynamics of real estate and the importance of investor communication and education during economically unpredictable times. Links to listen and subscribe: https://podcasts.apple.com/us/podcast/fund-it-scale-it-close-it-unlocking-real-estate-success/id1760606484?i=1000680833837 Links to watch and subscribe: https://www.youtube.com/watch?v=iR8RiGLlZMA&t=2732s Bullet Point Highlights: Seth's Early Journey: Seth was adopted from South Korea and raised in rural West Virginia, leading to his realization of hard work and accountability. Nightlife Promotions: Before becoming an attorney, Seth thrived as a nightclub promoter in Los Angeles, reinforcing his skills in sales and networking. Law School Transition: After dropping out of medical school, Seth shifted focus from medicine to business and law, finding success in both fields. Importance of SEC Compliance: The conversation highlights common mistakes investors make regarding securities regulations and emphasizes how crucial proper legal guidance is in real estate. Pandemic Pivot: Seth and his wife managed to keep their fitness business afloat during COVID-19 by pivoting to online workouts, showcasing resilience and adaptability. Investor Communication: Both host and guest stress the significance of maintaining clear and consistent communication with investors, particularly in a volatile economic climate. Future of Real Estate: Discussion around California's real estate laws, particularly the push for accessory dwelling units (ADUs), presents new opportunities for investment. Transcript: it's something there you can make an excuse about and that's the issue about today's society is that everyone wants excuses we mentally uh wired to have negativity in our life I actually started promoting for nightclubs you were a promoter I was a promoter for nightclub life is The Hunger Games business is The Hunger Games the space that you and I are in private Equity it's the Hunger Games my knowledge number one thing SEC really gets you on as misrepresentation welcome to the crystalo show your goto for real estate   business health Health and Family Insight I'm Chris CNO CEO of QC Capital each episode we explore the latest trends and expert advice from industry leaders whether you're an investor entrepreneur or seeking balance this show provides an inspiration you need join us in elevate your game on the Chris alno show welcome to the chriso show I'm your host Chris alno very excited to have a friend of mine we've known each other for what five six years now think so man time flies uh when you're having fun uh Seth on here SEC   attorney doing a bunch of things excited to have him on here a wealth of knowledge Seth thanks so much for joining us dude appreciate you having me on appreciate you reaching out and uh inviting me over for the show most definitely and I'm glad it happened when it did because you're in town you're you're you live out in the beautiful I would say you guys have great weather and great In-N-Out Burger your tax and politics suck but California which is beautiful weather out there you happen to be in Charlotte for Fitness which   we'll touch on here in a second um but I'm glad we were able to make this work absolutely man yeah good timing really good so let's let's give everyone a little background about yourself all the way from you know childhood you know talk to us about that sure man yeah and I think it helps build the story U I'm adopted so I was born in South Korea and adopted a 3 months old and then by two wonderful people in West Virginia rural West Virginia that's different so you know I'm the only Asian in inal West   Virginia yeah so I went to high school with like 18800 kids country country Moon shiners yes for sure for sure good people I love West Virginia love it I love Snowshoe Snowshoe is really good great underrated best best on the East Co or best close to North Carolina I would say unless you get way up North but yeah North Carolina you know anything close snow Sho is where it's at yeah yeah I love it but uh yeah man grew up in Royal West Virginia so wasn't really exposed to entrepreneurship or owning real estate or anything like that   my parents are both Blue Collar uh my dad was a is a coal miner was a Miner is retired now my mom is a grade school teacher so you know I didn't come from are they still in West Virginia yes they are okay they're frequent trips back there you go there you go yeah so wasn't exposed to that stuff so it was all about kind of getting the best job that you could possibly get right talk talk to us about that mentality you were young what age did you come over to us three months three oh three months month   so you didn't even spend time in in South Korea you don't even know of not at all are you curious now you know with you being adopted anything anything about you know where you came from anything like that actually not man you know I I I think a lot of uh adoptees struggle with that yeah um I actually joined a Facebook group one time like with Korean adops and there's like thousands of them in there and I was thinking I'm going to gain some insight from this and but it was like No And it was a lot of uh you know to be blunt a   lot of whining in my mind a lot of crying right I'm about accountability and just going out there and getting it done and you know it's just about you know a lot of I say this all the time you are you can't control the cards you are dealt you can only control how you deal them sure you know you unfor you know unfortunately you it's a great thing it's not unfortunate it's fortunately you were adopted at three months you couldn't control that you couldn't control being born in South Korea and being adopted but you have to   control the cards you were dealt and you've done a phenomenal job you're a badass attorney you know phenomenal job with the cards you were dealt um but I can definitely see being in those type of groups you're going to get a lot of whining and moaning yeah I mean I I think it's you know it's a couple it's it's a couple things right I mean some people have a reason to to quote unquote whine and mo right you know they're they're dealt a bad hand but again like you said you've got to you've got to   play the cards you're dealt right and do the best you can with it and I think that if you are adopted it's easy to go and blame it on that it's it's an easy crutch to lean it's an excuse it's it's something there you can make an excuse about and and and that's the issue about today's society is that everyone wants excuses where mentally uh wired to have negativity in our life and so they're going to make an excuse oh I'm not successful because of this because of this that's a lie you are highly   successful and attorney a beautiful wife doing great things in business and in the real estate industry so you are proof that you can get it done you just have to work hard yeah you just have to work hard you can't blame shift I like to call it you can't blame it on you know the cards you were dealt or you know the things that uh may have happened to you or the situations you're in you've got to just move forward and do the best that you can so dad was a coal miner y mom was a a school teacher what made you want to say hey I'm G to   go into law school and be an attorney yeah it it was a little bit uh a little bit more of a story behind that first of all I went into uh medicine so I wanted to be a doctor all right um well I wouldn't say I wanted to be a doctor it was more like what's the best job that I can get with the mindset that I had my mindset was you know W2 worker type of mindset right like not entrepreneurial not don't take risk and it was and I you know academically it was pretty easy for me so it was just okay what's the best   job you can get is probably being a doctor right like that's kind of the highest calling um and I actually went to med school for a year and a half really yeah and then I dropped out halfway through my second year I literally just got up in the middle of class walked out and said I've I've had it I oh my goodness so I went Premed biology yeah I went Premed biology chemistry and biology whoop my butt so I said okay I'm going to business entrepreneurship switch business entrepreneurship and I said maybe it   wasn't chemistry and biology it was just College in general so I dropped out of college um but you so you got to med school and you're like okay I'm done with this Y and then what yep um honestly that was a turning point in my life I didn't know what I wanted to do right like I committed a a large portion of my life to you know schooling schooling taking the MCAT getting into med school finishing that's not easy either Med school's hard very hard very hard but I've always had an interest in business and real estate just kind of in   the background like I just always had an interest in it um didn't really know how to act on it at the time um so I actually just started enrolling in business classes like immediately just and ended up getting a minor in business for the rest of that year so I I in undergrad classes um and then I started up my MBA actually the following year so got my MBA and then I decided to take it the next step and go ahead and get my law degree because I was still in that same mindset it was like you know this   isn't enough I didn't really know anything about starting a business or anything like that and I just felt like I hadn't done enough so I went ahead and went to went to law school and at that point I did decide I was like look I'm going to I'm going to finish this whether it's the right thing or not um and I was very successful at it I finished towards the top of my class dedicated you know the time and effort it needed um and did really well so love that love that and so getting in what made you want to move out to California   number one on a win man so dropped out of med school kind of took those business classes just trying to figure out what I wanted to to do next on the other side of the world I'm in West Virginia still at this point yeah in West Virginia trying to figure it out and I just knew I needed to get out of there I needed to see more I needed to get out of West Virginia you know it was it was a tough conversation to have right like all my family and friends are there um you know I just dropped out of medical school so now they're like what   the hell is this kid doing you know what I mean like dropping out of med school but they've always been supportive always been supportive always been supportive they never like pushed me into medicine or anything like that and then when I dropped out you know they're still staying supportive but I'm sure in the background they're thinking what the hell are you doing uhoh yeah and then I just decided to up and leave and move to Los Angeles out of nowhere unbelievable unbelievable so you moved out to Los   Angeles yep how was that well I partied for a little bit yeah for a little bit they they know how to party out yeah for a little bit I didn't know what I was going to do I was enrolled um getting my NBA at the time uh mostly online um at Arizona State um so I kept the education going but at the same time I'm in La I'm in a new city I actually started promoting for nightclubs you were a promoter I was a promoter for nightclub for a little over a year in Los Angeles um before I decided hey I got to get my   [ __ ] together well I mean you'll definitely meet a lot of women doing that for sure you get paid basically per head on how many women you bring in the club oh yeah you've got a bottle or two waiting for you every single night y it's actually a pretty nice little lifestyle for somebody in their 20s oh yeah most I I believe it if you want you know if you want to get some experience get out there it's best you can meet a lot of women too yeah and it's a good like uh it's kind of a sales experience   be honest with you you're just for you're like hey I'm getting paid $10 ahead to bring beautiful women to this club I got to go out there and just talk to everybody literally just going out there talking hey you got this come to this club tonight we've got bottles all this kind of stuff and you know wow unbelievable unbelievable so from there you were like okay I got to get my [ __ ] together yeah had to get my [ __ ] together obviously you know I'm still getting educated in back getting my NBA   still kind of keeping the education going oh yeah um but I decided hey I'm going to go to law school so started applying to law schools um ended up getting accepted to a number of ones and I I narrowed it down to USD in San Diego because I wanted to stay in Southern California because I loved it um but I knew I didn't want to be in La so got out of La went down to San Diego because I had visited there a couple times and I just loved it it's just more of a laid-back attitude people were a lot more genuine just a place that I could   see s down at compared to La it's just you know it it it's kind of doggy dog there most oh it is it's a hunger life is The Hunger Games business is The Hunger Games the space that you are you and I are in private Equity it's the Hunger Games yeah you know and and you have to have that mentality you have to be able to survive yeah at the end of the day so from there you're like okay law school it is yep and then you get into law school well in law school or but even prior to that there's so many   different levels of law you can practice yeah what made you you know pick SEC and prior to that did you have any other interest in different type of law yeah I mean generally speaking I want I knew I wanted to get into transactional law I didn't want to be a litigator that's for sure um I was interested in business interested in doing deals those sorts of things so I started out actually at a at a pretty big Law Firm step tone Johnson and ended up doing both real estate and corporate I think that's when we first   met it might have been yeah yeah when when you were cuz they were out what in San Diego or no actually I moved back to West Virginia for that job oh did you okay maybe maybe you maybe you were just finishing there when we met yeah well actually I think we met when I was in probably when I was in Charlotte because I moved to Charlotte for another big Law Firm I think so but anyways yeah so I started kind of more general transactional practice with real estate and corporate and then as I kind of got   more mature and more experienced I started focusing more on the security side nice nice do you you enjoy security side for sure for sure the security side is it it feels a lot more sophisticated um I like the people that I work with in that field a little bit more um but I still have a passion for Real Estate like I still love real estate so even though I'm a Securities attorney it's largely focused on real estate yeah so let's talk about that you know for those individuals that may not know what a   security is most will know what a security is let's talk about that and let's talk about you know the the day-to-day what does a Security attorneys really look like sure sure I mean the easy way to put it for a security because because people kind of miss understand it but if you have passive investors involved at all anywhere anywhere any even if it's one you probably even if it's an LLC yeah you're probably dealing with a security and you're dealing with the SEC regulations and you need a Securities   attorney to advise you because there are lots of things to navigate that you're probably not aware of and that your real estate attorney probably doesn't have the knowledge or know how to to deal with mostely and I see that mistake being made quite a bit oh yeah no I I see that on social media all the time for sure all the time on social media and it comes down to even with words you say like you have to be very very careful you're not misleading whatsoever what do you find uh the most common maybe mistake syndicators or fund   managers do in the syndication world yeah I mean I think the most common mistake is just not even realizing that they're under the Securities regime right like they're just like oh well I'm just raising some you know I'm getting some investors from family friends and they think because it's family and friends maybe that it's okay but it's not it doesn't it doesn't matter who they are it doesn't matter if it's your your family or friends or you know stranger off the streets you're dealing with Securities yeah and that and you   have to deal with those Securities regulations to come along with it so I I think just not knowing yeah that or maybe kind of turning a blind cheek to it is is more like it I think people nowadays have a pretty good idea of because it is kind of out there now right everyone's on social media they're all talking about it the biggest thing too is is you don't want to not know and you don't want to turn that cheek because um something to know is that SEC has unlimited money and they will milk you dry so you might as well spend the   money ahead of time find you a good SEC attorney like Seth you know to make sure that they don't milk you dry because they will milk you dry and they'll throw you in a little white little 4x6 cell and it's not going to be fun if you didn't know they can print money yeah so so if you're you're going up against someone who can print money and you necessarily can't print like they can print exactly you know so you got to be careful and that's not to mention the state Commissioners too so you've got the SEC to deal with as   well as the state Securities commissioner which people don't people don't realize that there's a federal and a state level too and and it's super important to understand what state you're doing business in and what state your investors are coming from and and super important to understand at a state and federal level yeah yeah and it's a you know and if something happens it's a full-blown investigation I mean it's just like a subpoena or you maybe you will get subpoenaed uh but they're asking for everything you they're asking   for texts they're asking for emails asking for phone logs they're asking and give it give it to them like don't even because if you don't they're going to get it they're going to find it yeah I mean they're just going to subpoena you on it and the judge is going to make you do it or they'll throw you in jail so no matter what give it to them and then address every single situation you know or issue that they bring up that I I think it's it's super important we just talked about this on the other podcast   is be transparent yeah you know be transparent because if not they're again they have unlimited Capital absolutely you know they're going to come and get you no matter what and and if and if being transparent makes you nervous then maybe think about the way you're doing business right oh yeah I mean you should be able to be transparent and and just like I said on the other podcast big investor that we had or a big investor that we interviewed on the other podcast and I said you know during 2023 as you   know uh interest rates spiked you know little bit yeah just a little bit and a lot of syndicators were not transparent a lot of them went ghost a lot of them were let like screw this I'm done and we double down we went from monthly communication to bi-weekly communication which is a lot more on our team but we did it to overc communicate we didn't have to cuz our SEC doc said just once a month we could have just stick it once a month but we decided to double down yeah and and that right there overc   communicating saying hey this is what's going on it's out of our control but this is what we're doing to make sure we can control this you know I think is super important when you're a syndicator fund manager you name it when you're dealing and having investors involved 100% man 100% And you you are able to control the narrative that way too right like if the the past investors is sitting there and they're reading the headlines and they're seeing the interest rate Spike and they're hearing about multifam going down the tubes and   all this stuff and that's not necessarily true not all those things are true it could be Market specific deal specific those things but if you're not in constant communication with them letting them know hey this is what's going on with this deal maybe this deal is going great maybe this one's not going as well well here's what we're doing to fix it it it goes a long ways 100% their trust you're going to have an upset investor you know you are if you have you know 20 50 100 investors one's going to be upset and if you ever got   audited you can all you can go back and say look at all of our communication right like read through all of our communication we were transparent about everything they're going to look back and be like okay it's this a pissed off investor yeah you for sure for sure and it's super like communication is the biggest uh I think thing that is lost in% capital and also you know being being transparent with the communication because number one from my knowledge number one thing SEC really gets you on is misrepresentation absolutely you know   and if you're not being transparent on it with everything on there boom it it will be a very ugly day for you for sure be transparent you know obviously the things that you leave out as well like if there are key material things that you're leaving out and then you've you've disclosed all these things let's say down the line to the SEC or State commissioner like what in the world this doesn't sound like you're representing this deal like it really was at this time and maybe they're going back and   looking at your records looking your financial statements and seeing how that deal was going it wasn't going great it was going terrible Y and you're saying that everything is great well um that's not being transparent right you know you're not communicating that with the investors right yeah no I think that's super important H you know what have you seen you know over 2023 dealing with you know Securities talking with other fund managers things like that what have you seen you know during last year with   interest rate hikes man it it there was a little bit of blood in streets right you know a lot of these deals um that had shortterm loans that had um you know the the variable loan rates um struggled yeah a lot of people that caps they didn't get rate Caps or the or the cap expired yeah or their cap expired and they didn't have enough money in reserves to buy an extension on the cap you know and and that was huge that was huge thinkk one of our deals uh had 202 for or excuse me uh 2024 expiration and   we bought uh end or beginning of 2023 end of 2022 rate cap to Extended 2025 and I'm so glad we did it yeah you know it was perfect timing because that same rate cap would have been a million and we only spent like 400,000 yeah yeah for sure yeah so you're seeing a little bit of blood in the streets um you know I think right now what's happening banks are allowing for some uh leniency with their loans they don't they don't want to have the property absolutely and it looks it looks terrible if they do have   the property on their balance sheet plus I think they the this go around cuz oh0 wait the first thing they said is we're going to foreclose on everyone we're taking everyone's property then they realize well [ __ ] I got a ton of property and no one wants to buy it yeah you know so I think they've learned their lesson and now they are like okay we don't want to forclosed because no one's going to buy it and if they do buy it we're still going to take a huge loss so let's go ahead and see what we can do   to work things out you know if the property's really really not bad let's see what we can do to work things out because it will rebound it's coming back back around yeah but I do think you know we're kicking the can down the road they're giving extensions those sorts of things and we're all banking that the interest rates are going to go down at some point right so we're hoping for that um I think that they will I think we're going to see one before the election yeah it I think we're going to see a quarter point before the election   I think I think some politics have gotten into drone Pal's head no way yeah I know right no way couldn't I I think they I think they had a nice little cigar dinner or something and and I think they got in his head so I think you'll see one before the election of this year I agree I agree yeah you know it's it's going to be a wild election too not wanting to dive deep into politics but it's definitely going to be a wild one uh talk to us about you know the the California lifestyle what are you what are you doing right now you you   also your wife beautiful wife has a great business you guys are running that's why you're here in Charlotte talk to us a little bit about that and why you guys got into that too yeah so we uh started uh we bought two burn boot camp franchises so uh my wife luckily runs those helped her get them off the ground and now she's crushing it so letting her run with those and uh they're going really really well um lifestyle in California you can't beat it man I mean San Diego is unbelievable oh it's beautiful down there the weather   everything kind of like how you said earlier in the show I mean if you if you can afford to live there one because it is really expensive oh I know and if you can deal with the politics then there's no better place in the United States for sure really there's not you know I just wish they had better politics over there um but yeah the weather out there is so beautiful you really can't beat it you can't beat it you know let's talk about health because you guys own those burn boot camps they're huge in Charlotte um   their headquarters here in Charlotte that's where it was founded um and tell us a little bit about what burn boot camp is and then also I'm going to want you to touch on like how are you optimizing your health to to be the phenomenal husband that you are to operate you know businesses and getting involved in real estate talk to us about that sure man yeah burn boot camp it's a boutique Fitness franchise um you know it's it's Boot Camp style workouts workouts the same um it's incredible and and it's focused on women it's focused   on empowering inspiring so if you're a single man you should go absolutely absolutely I will say I've been taking up hot yoga lately Hot Yoga is good and for those single men out there go to hot yoga just saying there we go yeah Gym's not a bad place to pick up women yeah plus the great thing too is that there's no filters you can't have filters at the gym and more than likely they're not going there with makeup on so it's it's a good place to filter out women you want there you go a little different than the apps right yeah I   know so so it's geared more towards women it is geared towards more towards women um but it I work out there every day I mean that's where I work out now like that's that's what I do I love the total body workouts I love the total body workouts you go in like an orange theory you go in one hour boom you're done you're going about your day exactly hour in and out of there and for guys like us that have a million things to do like it's unbeatable and I want somebody telling me what to do I was just going   to say that I don't want and I I work out by myself now and it's so much easier showing up tell me to shut up go do this do that get it done boom okay I'm all about my day you know tell me what to do right just tell me what to do I I will I will tell you I've been to the gym and there's been times I've had business on my mind that I'm like wait okay so I'm at the gym what do I need to do like you're sitting like a 24-hour fitness or or yeah something like I work out at lifetime I live right behind it   and I walk in there sometimes because of my long days and I'm like [ __ ] what do I want to do today like I because my mind is business business business it's so much easier showing up having someone said hey we got all these set workouts you're going to knock these out and be done they make they make you focus on the workout at that point instead of you know business or whatever listen to a podcast or something what got you guys interested in opening up one of those I hope you're enjoying today's episode   just a quick reminder to make sure you never miss an episode stay connected with us by following us on social media platforms Instagram Twitter threads Tik Tok at Chris saloor and don't forget to subscribe to YouTube to catch the video versions of our episode you'll get exclusive content behindth scenes footage and much more head over to YouTube chrisoro now and hit the Subscribe button stay tuned because we've got more great content coming right after this actually cuz my wife worked out at one   here in Charlotte really so she was working out at one she was working out at one here in Charlotte and then we moved back to the West Coast cuz I took a job here in Charlotte for a little bit then we moved back to the West Coast and I was look looking to start a business I was looking for something recession resistant outside of real estates I was already investing in real estate but looking for a business outside of real estate I looked at liquor stores I looked at laundromats um and then she   turned me on to burn boot camp which is not recession resistance let's put it that way but at the same time they're really good salesman look like a great business model turned out to be awesome although oh most definitely yeah circumstances weren't great we opened two weeks before Co hit oo but talk to us about that you know opening a and we all know California they they lock down like oh yeah they lock down you can't even go get your mail out of your house um talk to us about that opening up a   business right before covid and being in California where you know they were basically Nazis out there yeah for sure I mean we opened up two weeks in um and we didn't have any paying members because we were all on uh they were all on like a free membership TR one yeah so then we had to shut it down we had to move inside we had to move outside we did online workouts every single day uh pivoted yeah we pivoted we did whatever we had to do to keep the lights on wow um so literally our lead trainer and   business partner was in our apartment leading online workouts and me and my wife Alison are in the background like like a yeah like a music workout video Yeah in the backgound but it did keep us in shape during Co cuz we worked out every single day because we had to make those videos you had to yeah but it was I mean it was ridiculous out in California man they shut down the beaches they shut down the water you weren't allowed to be in in the ocean what you weren't allowed to be in the ocean cuz they said it got transmitted   through the water at one point so are you serious so they kicked the Surfers out of the water and you kick the Surfers out of the water in San Diego you're you got some pissed off people you got a big problem but there are like all these you know Instagram videos the cops chasing Surfers down the beach and the guy just dropping his surfboard and running it was it transmitted through the water yeah insane but that's new heard that inside outside online inside outside eventually we we blacked out our   windows so you couldn't see in it because we got we got actually attacked by U an Instagram person that ended up going viral because he said hey you're the reason that we're the the disease is spreading because of businesses like yours and they filmed us from the outside into the windows and it went viral no way and it went viral and then finally we we ended up blacking out the windows and just stayed open cuz there's at that point it was like either Do Your Own Thing yeah and stay open oh yeah or   we're going out of business yeah you got to shut shop and this is a venture you just opened up no one knew Co is coming and all a sudden Co boom co comes and wow so you bled out the windows and you said hey we're just going to do it it's like a Speak Easy now yeah you guys want to work out we called it that at one point really speak easy easy workout like underground workouts underground haircuts there all kinds of that stuff going on it was insane that's W if you just have to think about that that's   just wild yeah like you know just for your basic necessities to stay in shape and things like that turns out if you got sunshine and you worked out you were a little bit more immune to the disease oh really yeah interesting interesting wow and you weren't locked in doors and you weren't allowed to work out yeah well problems wow I think we can go on a rabbit hole about that damn I'm not a big fan of I will say I do think there's another one going to be coming you know I think there's another pandemic that   will be coming um because of what happened with the first one so let's see uh let's just see what happens let's see if we handle it better this time uh we shall see it depends on whose's President I I think that's that's true yeah um definitely depends on them so you guys now you know past covid everyone's now out and about in California everything's been lifted and now those are up and running are those are the only ones really on the west coast right or um I think there are let's see two four five I think there's   six in California right now six now yeah cuz like you said it was based in Charlotte mainly east coast yeah yeah I think there's about 400 locations open now very cool um actually I think they're approaching 500 locations now yeah um so it's expanding pretty quickly at this point you know Fitness franchises have have rebounded completely from Co at this point oh my God yeah I think I think the fitness industry and I'm seeing it more and more people are taking it a lot more serious yeah they're they're watching what they   eat and I I said this multiple times with my son he's four and a half uh he watches what um or I make sure whatever I give him I watch very closely goldfish now and if you look and I swear this is brand new if you look at any ingredients now it says bio oh what is what's it say bio biograde or bio bio bioengineered food so it says it's been bioengineered the food that's been in there yeah so if you look go next time you go to the grocery store look at the ingredients and now it says it in bold you can pick up some gold Vision it says   bioengineered chemicals hm in the food interesting it's wild even her Pedialite had it said bioengineered chemicals now I swear that just popped up you know in one of these crazy bills cuz I've never ever seen it say bioengineered food on there uh and I steer very far away from it I'm big on those factors Factor meals now okay I have you heard of those I have y so I get those now once a week it's like 141 bucks uh lunch and dinner CU I don't eat breakfast so lunch and dinner 141 bucks and I'm thinking in my   head well if you and I went out to dinner it'd be about a 100 bucks right now so I get uh 14 meals per week lunch and dinner for 141 bucks I'm like I can't beat that yeah like that's good I throw them in the microwave 2 minutes boom done yeah we do pre-made meals all the time but we switch like we've done Factor before bur boot Camp's actually coming out with some in the fall we we got the test drive and they're actually pretty delicious cuz yeah we're pretty picky about these types of meals you   have to be but they're actually really good are they so they're coming out they're coming out with their own branding yep oo that'll be exciting and that is that's not just for boot camp people that's for everyone yeah you can just get on the app and order them this fall I believe really oh I'm going to have to switch it up and try man they're good but especially with pring these days it makes sense plus how busy you and I are yeah I mean so are you meal prepping or are you using these type of things my wife does some meal prepping   on Sunday got to love her yeah that's basically it every once in a while I volunteer to grill out but man it's it's it's a Time suck right like it to feed yourself at home like it sounds even going out you know for a lunch meeting it's like two hours like I have to block two hours off on my day for a lunch meeting yeah yeah I mean trying to cook an individual meal every single night let alone like lunch as well and even and then you got to clean all that Tak in just takes so much time we we don't   have time for it no I I I don't either that's why I start a factor where I throw it in 2 minutes boom I eat it and I'm done and I'm like well I threw it away boom no cleaning done I love it I love it so you guys are doing great things with the bur boot camp out there what do you what are you seeing uh let's go back to the real estate market what are you seeing in the near future I know we talk about interest rates lowering you know what are you seeing what are you doing right now in the real estate   market as well yeah um currently a fund manager for $20 million fund it's an Adu Fund in California so we're doing basically in California just like everything else difficult to do anything right like the government's got their handed and everything oh my God so very difficult to get any kind of construction done off the ground it's mind bogling we're buying a car wash and Cape car right now and it's finished yeah well they came out for the co they don't like the garage doors and so now we have to order new or the the seller   we're buying it from the seller seller has to now order new garage doors it won't be here till end of October and I'm like like seriously the garage doors will only be down between 9:00 at night and and 7 in the morning like it's middle the night no one's going to even look at them yeah like and you want these fancy garage like come on really yeah you know so and I can't imagine out in California yeah and if you get the coastal commission involved it takes literally years and years to do any so   anyways the reason I brought that up is because the adus accessory dwelling units they actually have a bill in California that they past and they basically just FastTrack those types of developments so if you want to add they they view it as a a solution to housing so the lack of housing yeah um so they let you build on uh turn your single family property into a duplex or even build duplex on the on the property if you have a big enough lot um so you can turn one units into four and rent the back out or rent them all out yep   exactly so it's a it's a quick way to get the construction approved get it done I don't know how long this wind is going to be open so you guys taking advantage so we're taking advantage of it right now love that love that and is your main focus down there in that San Diego Market um it's actually Riverside County okay yeah where and where I'm Riverside county is is East just East adjacent of Los Angeles County okay right so a little cheaper housing so it makes a little bit more sense when you get closer to the coast it stops making   a lot of sense you got to go for some more creative Place cheaper like 5 million probably yeah yeah yeah just a little $5 million 5 million um but but cheaper housing there so you guys are finding opportunity now is that bill all for California where you can for all California and then the local um you know counties and municipalities can kind of change that and you they can't make it any more restrictive but they can make it even less restrictive okay good and so are you uh are you guys doing long-term rentals there are you   doing short-term like airbnbs um semi longterm right so we're putting in a 10-year fund so you know we're getting we're buying the property we're renovating it putting ad used on the properties and then renting them for a few years and then unloading them towards the back end of the the fund I love love that and with these you're all buying them in the same area yeah yeah Riverside County generally I mean it's you know spread across how are you guys finding good deals in this market you know it's so hard multif family no you   name it any any type of real estate there's always a huge disc connect between a seller and a buyer how are you guys finding good deals right now uh my business partners man like I you know I'm handling legal I'm working with some Capital I'm I'm advising on on raising Capital those sorts of things um but my business partners are real estate brokers and they' been doing uh this type of thing identifying properties that are perfect for adus um for a number of years at this point so they're they're the main source they they get   first look I love I love that how how is it finding you know great business partners you know it's just like a marriage you you got to test it out you got to see how it is because a Business Partnership is like a marriage how is it you know and how did you guys link up yeah um networking event so I met I met these bus business partners actually at a wealth without Wall Street event that I was speaking at nice yeah yeah so I met them hit it off with them I think the first I've been in Good and Bad   Business Partnership relationships yeah I I think you you have to go through bad ones you do because if if you don't go through bad ones you don't know what what can happen to you and I would rather go through bad ones early on to make sure that when if we went into business we have the right contract the right verbage all of that in place because at the end of the day again just like if you would get married you're signing a contract to your wife you know in most circumstances I highly recommend   sign a prup I'm not a big fan I don't believe in marriage uh but a Business Partnership is a marriage yeah you know it is it is and building off of that like you have to like the person I think that you're going into oh 100% you have to hang out with them like you you have to be very cold cordial you know talk you guys have to like the same things if you just like a relationship if you guys don't like the same things if you don't like if one party likes working out the other one doesn't other one doesn't eat   healthy the other one eats healthy like it's just not going to work out it's not not not a long-term Business Partnership right like it can't just be transaction maybe shortterm really quick turnaround time but if it's going to be a long-term Business Partnership you got to like that person you generally like him you're like hey I I like this dude I'll go have a beer with him this is great this is I'll travel with him my business partner we travel around the world together we hang out together we go to   the same events together we like the same things you know it's it's amazing that's super important part because I think communication back to communication is huge right like and if you don't like that person it's going to feel forced and awkward and kind of going over a hump to try to communicate with them and that's the key you got to stay transparent you got to communicate because again if you have that separation you're not communicating you're not transparent who knows what the other person is doing at that point   oh agreed agreed most definitely I mean my business partner we talk about 20 20 25 times a day yeah and it's and most of it's business but other thing is personal hey how's the family doing how the kids doing you know anything going on blah blah blah but it's super important to also let your business partner know what's going on with you personally I think that's I think that's important as well because if if you're going through you know knock on wood you know something with your marriage I need   to know that I feel you know even if it's getting a little rough I need you to say hey you know my marriage is getting a little rough because I need to know okay if you're not here at business 100% I'm going to step up 120% to make sure that we're still good you know I think that's important AB for sure for sure and we do that even with like our team so with bur boot camp with some other businesses that we have we have leadership meetings and we make sure that everyone sh kind of personal things   what's going on keeping that transparent relationship up because it's it's important it affects um your personal life affects your business life as much as you don't wanted to most definitely no you're spot on there so I always say not all not all chefs not all chefs should own the restaurant not all attorneys should own their own practice you know what has really helped you to really own your own business and and you know go through the trial and errors and things like that to you know survive Co   to to run a successful you know Law Firm things like that yeah I mean I think one of the key things for entrepreneurs and people starting businesses you got to be a little bit crazy right you got to be a little bit crazy you got to be willing to take risks right you got to assess risks and and take them you can't be afraid to to just go out there and take action and do it um I think that attorneys on the other hand are trained not to take risks right they are trained to assess the risks but they're really   leaning to risk averse risers really leaning towards no whereas an entrepreneur is leaning towards yes yes so I think that I strike a really good balance between those two that's good um and I think that's what allows me to be an attorney at heart but then you know also be an entrepreneur and take risks and I think that's what my business partners appreciate as well I love that um I figure out how can we do it rather than can we do it right like that most attorneys will be like well we can't do it because of this or I advise   you not to do it because of that I will say look we can do it here's how yep right and here are the risks oh most definitely now you as the business partner if you're my partner we need to decide is it worth it or not yeah right cuz there's there's always risk involved so do you want to take no matter what you do there is risk you just have to make sure you take the calculated risk that's right you know and sometimes you may think it's calculated at that point in the moment and it turns out to not be   right so you have to have the ability to Pivot very quickly like you guys did with Co you have to have that ability to handle that stress and handle that pressure so you can power through for sure absolutely yeah no I love that where do you see you you think you know where do you see yourself uh you know growing uh triest you know where where do you see yourself with that and on to the Future yeah so I joined tribe vest of July of last year nice so it's been about um been about one year and we have   really developed um you know this this fund of Fund in a box right like you've probably heard about how the market is really shifting from the cgp model right to fun of funds because the is kind of you know they kind of started investigating people and you know these folks that had these cgps that were just raising capital and not doing anything else which everyone knows you're not supposed to do but everybody does it anyways yep um started looking for another solution and the fund the funds model has always been it is the solution   it's always been the solution it's not a new thing it's just a more you just people didn't know of it at the time at a high level yeah and and honestly it it's more complicated it's more expensive it's more expensive and there's just you know a lot more things to go into it so people just took the easy route did theot quote CP rout and and it you know I guess I'll say that it worked up until this point right like I guess you could say you got away with it or what have you um but the market is is   is Shifting or has shifted to the co or to the fun everything is fun to funs now that's all I'm seeing is fund to funds models training programs you know and fund to funds things like that you know it's definitely questionable I think as an investor I would ask if if I'm talking to a sponsor hey are you the lead sponsor or you a fun of funds because in in my eyes you're paying double fees you know to get into those opportunities don't get me wrong people need to make money people are giving you   great opportunities to invest and build your Capital um but there's definitely questions I feel like definitely needs to be involved yeah I mean there's always questions right I mean even when everyone was using the CP model it's like well who's actually the operating partner who's the lead sponsor who's actually going to execute the business plan after we closing this property and I think a lot of cgps were kind of masquerading as the operating partner like hey this is my deal I found the property I'm going to be doing this   executing this business plan in reality there's a lead sponsor who found the deal who's signing the loan documents who's going to execute the business plan and sometimes there passive investors don't even know they don't even know and and fund manager like you said kind of same it's the same thing right the fund manager should not be representing that they're the operating partner Som or anything like that um I know at tribe vest we we really emphasize that because the the vehicle that we use is an SPV   fund of fund where the the fund of fund is designed only to invest in one specific deal so we're not it's not a discretionary fund where you can do whatever we can do whereever whatever you want invest you know multiple deals or anything it is one deal so you're really just serving as a conduit uh to invest in a Target deal so it's very clear to the pive investors very spe specific if you invest in this fund of fund all your capital is going into this deal and we disclose those deal documents as well so those offering   documents are an exhibit to the fund of fund offering documents most definitely no I think that's super important and we have a fund that we've put together for car washes and before we really truly launch the fund we have we have those deals locked under and we're like look these are the deals we may add some more deals but these are the specific deals that we are buying and that the capital is going into yeah yep yeah for I think that's super important so you guys are really taking advantage of this   opportunity out in California um you see it definitely growing you know with your guys's portfolio out there oh for sure for sure I mean the fun to funds model we we've made it affordable right so the the problems with it were that it's complicated it's expensive those are the two B two biggest things you've got to get your if you're a fund manager who used to be a cgp depending on the lead sponsor to do everything for you now you've got to do all those things yeah accounting you know all bookkeeping all   of that you got to open a business banking account you got to form your LLC you've got to find a Securities attorney you've got to find a CPA you've got to manage your investors you got to find a platform all those things that the lead sponsor usually does yeah and then you're going to have to pay depending on the attorney you know anywhere from 15 to 30,000 absolutely uh you know on average some are even 50,000 from what I hear but normally the head attorney who's running the whole syndication will   have a deal where you can do a fund of funds at a cheaper amount but it's going to cost maybe 15 20,000 for you as a fund manager to open up your own fund right and you know that some CPS former CPS can't really raise Capital right like they own a deal and they say hey I can raise a million bucks easy and then they come up with 100,000 bucks or zero yeah right so if you do that with a fund of funds well now you an attorney 15,000 bucks or 25,000 bucks and you didn't raise any Capital you're screwed that's   a lot of money out of your pocket when you weren't able to get paid on that deal yep um but what we've done at triest is combined all all those things together love that we you with triest it's a fun to fun in a box it's basically done for you kind of a done for you program you know you you get your k1s we open your business banking account we form your LLC we do your offering documents we on board your investors so we send out electronic signatures of the offering documents quote unquote hurting the cats right   getting getting them to wire their funds basically taking the place of an investor relation which I will tell you I love our investors that will sign and wire right then and there but we do have those sum that will sign and then the wire is like pulling teeth and it comes to a point where I'm like look like I feel like I'm stepping my boundaries by keep asking you hey why are your Capital we need you know it's very difficult sometimes yeah it is it is and I can feel for him a little bit especially the first time   around ,000 bucks you're like whoa this is crazy wiring to a stranger or somebody you might have just had a couple of contacts you know we we advertise heavily on social media we only accept accredited investors as a 506c so we can advertise we advertise heavily on social media um I don't actually to be honest with you I don't think I've ever done a 506b that's awesome that's a great that's place to play I always6 coun people to do five sixc and only accept credit investors that's going to keep you safe yeah 100% you know and   it's it's a lot easier um but yeah you know I think it's it's super important to go that route and even with those new investors I definitely understand you know 50 200 300 you know 500,000 is a lot of capital from someone you you met on social media that's why you ask the right questions that's why you get references you understand the business model business strategy and at the end of the day though you have to take a risk you have to take a risk and a leite got the trigger and just do it yep got   to take action I love that you guys are doing that all inone I think that's huge yeah yeah and going back to to pricing man you the last Law Firm that I worked at huge Law Firm top three law firm in the world we charged $75,000 you bullsh out of the gate for a set of s now this was at the lead sponsor level but a lead sponsor documents and that's just for the initial drafts and then it's charged per hour no way yeah get started just to get started people don't realize how expensive creting a fund is it's   expensive yeah yeah and then some people you know there are you know these Boutique firms I mean even my Boutique firm we do it at a much lower cost and people are like whoa that's so expensive because they just haven't seen it I'm like you have no idea how expensive it actually can be oh I know do you do you see yourself uh going into any other practice of law oh I don't think so secur is where it's at man I mean I've I'm a fund manager I've syndicated deals myself as a lead sponsor you know I've   worked as a Securities attorney now for a number of years so it's it's kind of where my interest and my legal practice have kind of combined how do how do you keep up with your energy and your mindset your your your high energy your great mindset how do you keep up with that and cultivate that man I think you know we kind of touched on it before but we didn't quite get around to it it a lot of it is just trying to take care of yourself staying healthy man getting sleep that's super important right I   think a lot of entrepreneurs run themselves into the ground and they don't sleep man I don't care what time I get to bed I'm sleeping 7 hours so I I set my alarm clock for 7 hours after I really you do that after I lay down interesting I'm complete opposite oh yeah uh no matter what time I go to bed I wake up at 6:00 a.m. no matter what time uh Stephanie can tell you I'll send her emails at 3:00 4 a.m. in the morning you might get 2 hours might get 10 hours yep no never 10 no never o never over   seven okay I can't get over seven hours yeah I if I get over seven hours I feel joggy I feel like I've slept I've wasted my day um even on Saturdays and Sundays I will wake up boom and you know if whoever's in the my girl who's in the bed I'm in in my office at the home working you know at 6:00 a.m. on a Saturday that's how I'm wired if we get home at 1:00 from an evening you know out with friends which I rarely do 6:00 a.m. I'm up ready to go that's awesome man that's awesome and I think what helps you know I don't drink yeah don't   drink alcohol I don't care to um you know I drink water I drink too much lattes yeah uh but uh but yeah don't drank alcohol and I think that's helped tremendously sure not being in my system yeah that there's a huge movement now right towards not drinking my what's this new there's this new uh drink everyone's getting it's uh it's not it's we all know a virgin drink meaning no alcohol but a mocktail oh yeah every I'm hearing this everywhere everyone's just saying they're getting mocktails cuz they don't want to drink it there's like   mocktail bars there are I think there's some in Charlotte that are mocktail bars and they don't serve any alcohol at all um and I think a lot of people again I don't know if it was Co or whatever but a lot of people are very conscious with their health they're watching what they eat even you know with go again going to these grocery stores next time you go to the grocery store look at that this is bio-engineered chemicals you know a lot of people are watching that in what they're putting into their system for   sure for sure people are much more aware of it I mean I I'm a drinker I do drink which is fine yeah but I do I you know I did dry January and honestly you can just you can tell I mean you're poisoning your body with alcohol I think at this point everybody understands that they realize that and they choose either to do it or not but is poison to your body I mean that's what at the end of the day it is and for me personally I don't I don't care to wake up feeling you know joggy or anything like that I   care to wake up feeling great you know thriving and ready to go but alcohol does do that alcohol will do that to you and you'll definitely see the the weight I mean my lattes I see my lattes at my lower stomach and I'm like I got to do more ABS got to eat healthier got to drink the black coffee man I do so I drink the black coffee but when I'm out and about I'll stop and get a latte I I don't know I love I just love these lattes yeah I drink a ton of coffee so but mostly black coffee at home I I'll   make black coffee 100% at home black coffee but if I'm out and about traveling or something like that I'm like got to give me a latte yeah for sure but yeah man I mean it's it's staying healthy you got to keep yourself healthy to be able to perform mentally yeah you have to you have to these days especially with all this bioengineered you know chemicals all this type of food out there that is just unhealthy for you you have to really watch what you eat for sure for sure you got to get that work out in I mean if I'm not working if   I don't work out for like 2 days in a row I'm going I'm going like stir crazy oh I am too I am too I work out every single day and even if I can't get a full like hard workout in I'm like okay I'm going to walk around the block like I'm going to and I and I now have a tread meal under my desk where I'm like I'm going to at least walk one mile because I know I can't get a full workout in at the gym today so I'm at least going to walk one mile because I I have to keep my body doing something for sure there's something about it it just   clears your mind out right like it just it gives you Clarity by working out when when you don't work out for a couple of days man it's just like fog just I just feel foggy it no 100% you don't feel sharp I'm a big I'm a big fan of the sauna and the steam room yeah I love a nice sauna in the steam room I I do it before I work out and after I work out and I can stay in there for 30 minutes each like I love it in there um but I I think you know adopting that I'm looking into that red light therapy I don't know   if you've looked into it I've heard of it I've seen it but I haven't done a ton of research on it yet I've done some research on it I'm doing more on it though I don't know enough to be dangerous but I'm it's definitely everything I'm reading is very highly beneficial you get that like built into the sauna right I've SE if you get the home Sona too see I'm I'm bougie I work on a lifetime uh they don't have it there um but uh hopefully they do soon um but yeah you can get one of those home saas that also have the red light   therapy in it yeah yeah yeah I think I think that's huge um from what I've done with research is very beneficial for your body there you go let me know let me know what you what you find out I will I'll definitely let you know on that so I love what you guys are doing out in La you know really maximizing what that current law is out there do you see yourself you know you guys possibly getting into the multif family space of large multif family because I know that's what when you and I first met we   we were doing that all that you see yourself going back into that route sure man I mean when the market makes sense and I'm not saying it doesn't make sense but I I don't have a fully build out team right that that's able to find and identify great deals and that takes that takes a lot takes time effort all that exactly so I don't have that fully built out team but when it makes sense to partner with somebody that does have that team and I like the deal certainly certainly no I I don't I don't blame you   I think right now there's still a huge disconnect um I will have to agree with Grant cordone on this is that um I watched a video and he said um right now it's going to be very difficult to put push rents which I've said before and I agree with uh he's given a timeline about 2026 and then uh from there he feels that rents are going to Skyrocket substanti I you know right now it's going be very difficult push R you're not going to be able to for a good couple years so how are you undering you know back in the   day right after covid with the c rate compression everyone's underwriting four five 7% rent growth you know every single year and it's like you can't do that now and that's when I I saw the really the writing on the wall um and then from there you know if if that it's going to be like that for the next couple years till 2026 you know after that is it going to spike or is it not you know there's going to be a lot of Supply coming on the market how how what's it going to look like you know it's unpredictable man it's tough   anybody that tells you that they know the answer they they don't know they might be taking a good guess but they don't know they don't know I think you're going to see a lot of people switch asset classes like we did you know we're in the car War sector we're going to stay in the car War sector um you know will we get into Hospitality or retail here in Charlotte I mean I'd be dumb not to get into retail here in Charlotte or Hospitality we all know Charlotte's booming um it's a wild City so you getting our hands on great   property great real estate it may make sense yeah you you got to stay Nimble you got to stay Nimble you you can't just uh you can't just stay in one vertical one industry one asset type just because that's you know what you've done in the past corre that might not make sense right now today's market I think we saw a lot of sponsors in 2023 get into that

Dr. Stephen K. Klasko, MD, MBA, Executive in Residence at General Catalyst, discusses the current landscape of clinical research and the pressing workforce shortages among nurses and physicians. He shares his perspective on using AI to enhance, rather than replace, human capabilities in healthcare and emphasizes the importance of designing a future-ready medical system. Dr. Klasko outlines how innovation and bold thinking can help shape a more sustainable and human-centered healthcare future.

Robyn Bolton is the Founder and Chief Navigator at MileZero, a consultancy that helps leaders of $100M companies use innovation to confidently and repeatedly grow revenue. She previously worked at Innosight, BCG, and Procter & Gamble, where she helped develop and launch the Swiffer product. Robyn holds an MBA from Harvard Business School and a BS in Marketing from Miami University. Her articles and perspectives have been featured in Fast Company, Harvard Business Review Online, The New York Times, and NPR's Marketplace.Contact Robyn Bolton: Book:  unlockinginnovation.co or https://amzn.to/4kC5qygwww.milezero.ioLinkedIn:  https://www.linkedin.com/in/robynmbolton/https://www.milezero.io/about/Radical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement:  https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership!  https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596

✨  Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily's MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advocacy and self-confidenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Leila Entezam, LMFT, MBA, a Neuro-Emotional Performance Coach and author of The Heart of Peak Performance: Emotional Mastery for High-Performing Men, a #1 new release in mental health on Amazon. As a thought leader in neuro-emotional intelligence (NEI), Leila integrates neuroscience, psychology, and peak performance strategies to empower high achievers to master their emotions and elevate their performance. To apply to the Growth Circle, TEC's Business Accelerator Program for health and fitness entrepreneurs, click the link. https://app.thomasendurancecoaching.com/the-growth-circle  

Episode Description: How can healthcare leaders expand access and improve equity at scale without further burdening overstretched systems? In this Bright Spots in Healthcare episode, senior leaders from leading provider organizations explore how remote-first, tech-enabled primary care models are transforming access for diverse and underserved populations. Through real-world examples, clinical, innovation, and strategy experts will highlight how they're leveraging data, team-based care, and smart technology to: Expand access to historically marginalized communities Improve care continuity and build patient trust Reduce avoidable utilization and enhance system efficiency Deliver sustainable, equitable outcomes at scale Panelists: Michael Cui, MD, Associate Chief Medical Informatics Officer, Rush University Medical Center Amanda Parsons, MD, MBA, Vice President, Clinical Management, Healthfirst Emily Young, MBA, President, Tufts Medicine Integrated Network, Tufts Medicine Gabriella Lawrence, Senior Director, Clinical Solutioning, TytoCare Download the Episode Guide: Summarizing key insights and speaker highlights, this guide is your companion to the discussion. Download it to follow along and take away actionable strategies. Thank you to TytoCare for supporting this episode. TytoCare is transforming primary care with a smart, remote-first approach that connects patients and clinicians to deliver equitable, efficient healthcare, anytime, anywhere. Learn more here: https://www.tytocare.com How to Engage: Chat with Us: Share your thoughts with Producer Jessica Tenzer at jtenzer@brightspotsventures.com  

My guest this week is Eliot Hamlisch, Executive Vice President and Chief Commercial Officer at Amtrak, a role he took on in September 2023. He's been leading initiatives across pricing, revenue management, marketing, product development, and the entire customer experience for Amtrak's national network. Whether you're riding the Northeast Corridor or traveling cross-country, Eliot is focused on reinventing the journey—from schedule planning to digital touchpoints.He's helping drive Amtrak's goal to double ridership by 2040 and make rail a preferred choice for American travelers. Before joining Amtrak, Eliot served as Executive Vice President and Chief Marketing Officer at AMC Theatres, where he led marketing, loyalty, and data strategy for the world's largest movie exhibition company. Earlier, he held senior leadership roles at Wyndham Hotels & Resorts, including EVP of Loyalty and Revenue Optimization, where he oversaw global sales and the Wyndham Rewards program.And yes—he has the credentials to back it up: a magna cum laude graduate of Harvard College, and an MBA from Harvard Business School. 

It is our pleasure to welcome, Elizabeth Anne Russell to The Hamilton Review Podcast! Elizabeth Anne Russell is a third-generation etiquette instructor and speaker, and is the founder of Mannerly and the Charlotte School of Etiquette. With 16+ years experience in corporate strategy and a lifelong passion for kindness and character, she now teaches others to lead with grace—at home, in the workplace, and in the world. In this informative and delightful conversation, Elizabeth Anne imparts her knowledge on teaching our children manners and etiquette. Elizabeth Anne is the first guest on the podcast to discuss this important topic - parents, grandparents, teachers and caregivers will gain so much from this must listen episode. The art of etiquette is alive and well in the modern world and Elizabeth Anne is an expert in her field. Elizabeth Anne Russell is a UNC Chapel Hill alum with an MBA from Queens University, where she studied alongside her husband, Drew. A proud mother of three, Elizabeth Anne considers parenting her highest calling and believes every child—and every professional—deserves the confidence that comes from knowing how to show up with kindness and respect. This work is deeply personal. Her mother and grandmother both taught etiquette for more than 30 years. Now, Elizabeth Anne carries that legacy forward by teaching others to move through the world with dignity, empathy, and presence.   How to contact Elizabeth Anne Russell:   mannerly.com   Charlotte Etiquette on Instagram     How to contact Dr. Bob: Dr. Bob on YouTube: https://www.youtube.com/channel/UChztMVtPCLJkiXvv7H5tpDQ Dr. Bob on Instagram: https://www.instagram.com/drroberthamilton/ Dr. Bob on Facebook: https://www.facebook.com/bob.hamilton.1656 Dr. Bob's Seven Secrets Of The Newborn website: https://7secretsofthenewborn.com/ Dr. Bob's website: https://roberthamiltonmd.com/ Pacific Ocean Pediatrics: http://www.pacificoceanpediatrics.com/  

In this episode, Julien Guiot sits down with Jim Alderson-Smith, Managing Director at Crux, to unpack how Crux is transforming capital markets for clean energy. They explore the company's role in facilitating efficient financing through transferable tax credits and debt marketplaces, aiming to make clean energy funding more liquid and accessible. The conversation dives into the evolution of tax equity financing, Crux's strategy for building a broad network of developers, corporates, and intermediaries, and how the platform reduces friction in traditionally complex financial transactions. Key themes include navigating political uncertainty in climate policy, driving inclusivity in deal sizes, and advice for MBAs looking to break into climate tech. Tune in for a deep dive into how fintech innovation is powering the clean energy transition in the U.S.

The results are sometimes as mystifying as they are illuminating

ADHD and other brain-based conditions such as depression, autism, and even schizophrenia are increasingly understood as inflammatory disorders of the brain—deeply rooted in the complex interplay between genetics, environment, and lifestyle. Many individuals go undiagnosed for years, internalizing harmful labels like “lazy” or “difficult,” until the weight of unaddressed symptoms finally becomes too much. But there is hope: Functional Medicine offers a radically different approach by uncovering and addressing root causes such as nutritional deficiencies, gut microbiome imbalances, food sensitivities, toxin exposures, and lifestyle factors. Stories of transformation emerge when these root drivers are corrected—children once labeled disruptive begin to thrive, adults regain focus and emotional balance, and families find relief. This emerging paradigm offers not just symptom management but the possibility of genuine healing through personalized, whole-body care. In this episode, I discuss, along with Dr. George Papanicolaou and Dr. Jaquel Patterson, how ADHD and other mental health challenges are often rooted in inflammation and imbalances in the body—and how addressing diet, lifestyle, and root causes can lead to real healing. Dr. Papanicolaou is a graduate of the Philadelphia College of Osteopathic Medicine and is Board Certified in Family Medicine from Abington Memorial Hospital. Over time as the healthcare system made it harder for patients to receive personal care, Dr. Papanicolaou decided a change was needed. He began training in Functional Medicine through the Institute of Functional Medicine. In 2015, he established Cornerstone Personal Health—a practice dedicated entirely to Functional Medicine. In August 2017, I invited Dr. Papanicolaou to join The UltraWellness Center and we've been successfully helping people together ever since. Dr. Jaquel Patterson is a nationally recognized naturopathic physician, success coach, three-time Amazon bestselling author, and Forbes contributor. She owns a successful medical practice, Fairfield Family Health in Connecticut, and brings over 16 years of clinical experience, specializing in Lyme disease, autoimmune conditions, integrative psychiatry, and environmental medicine. A sought-after speaker, Dr. Patterson has been featured in USA Today, New York Magazine, and Forbes, and on CBS, Fox, NBC, and ABC. She's the past president of the American Association of Naturopathic Physicians and currently serves on the board of the American Academy of Environmental Medicine. Certified by the Institute for Functional Medicine (IFM), she's also completed a fellowship in functional medicine with a focus on psychiatry and ADD/ADHD. In addition to her naturopathic medical degree, Dr. Patterson holds an MBA in Healthcare Management from Quinnipiac University and an undergraduate degree from Cornell University. This episode is brought to you by BIOptimizers. Head to bioptimizers.com/hyman and use code HYMAN10 to save 10%. Full-length episodes can be found here:Why ADHD Is Not A Psychiatric Disorder Or Brain Disease What's Fueling Our Mental Health Crisis and How Can We Fix it? 7 Strategies To Address ADHD

What does soccer have to do with retirement? A lot more than you'd think. As a 5'5" former college soccer player turned financial advisor, I've learned it's not about brute strength. It's about smart decisions. That mindset guides the way I approach financial planning today.At 29, people ask why I care so much about retirement. The answer is simple: good planning gives you time. And time with the people you love is the most valuable thing there is. I've seen how a well-structured plan, from managing taxes to optimizing healthcare and using flexible accounts, can buy you years with aging parents, a spouse, or even just your own freedom.But there are traps, like being "qualified rich." That $2 million in your 401(k)? After taxes and penalties, it's not what it seems. That's why I'm a big fan of what I call “superhero accounts” like brokerage accounts that let you retire on yourterms. And don't get me started on the healthcare gap between early retirement and Medicare. It's one of the biggest mindset hurdles we help people overcome.I got into this work after watching my own parents get burned by multiple advisors. Some were too fancy, some were too hands-off, and none truly planned holistically. That gap in the industry is what I aim to close.To me, the goal is recreational employment. Working because you want to, not because you have to.-Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.Comments reflect the views of individual users and do not necessarily represent the views of Root Financial. They are not verified, may not be accurate, and should not be considered testimonials or endorsementsParticipation in the Retirement Planning Academy or Early Retirement Academy does not create an advisory relationship with Root Financial. These programs are educational in nature and are not a substitute for personalized financial advice. Advisory services are offered only under a written agreement with Root Financial.Create Your Custom Early Retirement Strategy HereGet access to the same software I use for my clients and join the Early Retirement Academy hereAri Taublieb, CFP ®, MBA is the Chief Growth Officer of Root Financial Partners and a Fiduciary Financial Planner specializing in helping clients retire early with confidence.

Loss is an inevitable part of life, but it doesn't mark an ending...The most difficult emotions you feel are the ones that make you human.There's no happiness without pain, no joy without loss… Yet when you lose someone you love, the pain can be so all-consuming that you forget what it's like to feel anything else.Loss is a fundamental part of life. Not one of us will make it through without losing someone we love. We must all feel the weight of this pain… Yet it's possible to hold it while opening yourself up to happiness and peace at the same time.Kim Hodous lost her son Rob when he was just 29 years old, the second of two children she would lose far sooner than she ever expected.She was shattered, and despite a long quest to cultivate happiness after her first loss as a parent, she found it hard to see how she would ever find happiness again.But Rob had other plans for her.When he proved to her that he was still around, she began communicating with him.This book is their collaboration.Detailing Kim's remarkable spiritual journey as she came to terms with her loss and began to build a new relationship with her son across the spiritual realm, this book is a beacon of light for anyone processing a loss.Perhaps you're in the throes of grief, or maybe you're interested in exploring what lies on the other side of death. Either way, this captivating memoir has something to light your path and remind you of the place death has in the full human experience.BioKim Hodous is a motivational speaker, bestselling author, award-winning entrepreneur, and spiritual mentor who knows a thing or two about joy - and loss.For over 15 years, she traveled the country as The Happiness Speaker, lighting up stages with high-energy keynotes on success, resilience, and finding joy in the chaos. She also built a 7-figure business from her kitchen table, proving that you don't need an MBA or a corner office to play big.Then life called her even deeper.After losing two of her five children - her daughter Chelsea to cancer and her son Rob to an accidental overdose - Kim's world cracked open. But what emerged was not despair. It was a doorway. In her most recent book, Beyond Grief, she shares the astonishing and often humorous conversations she began having with her son from the other side - offering a new perspective on love, connection, and what it really means to live.Whether she's teaching practical habits for outrageous success or guiding grieving mothers back to joy, Kim's message is this: Love never dies. Happiness is a habit. And there's nothing love and a little gratitude can't overcome.https://www.amazon.com/dp/B0F9C4K6QH/https://www.kimhodous.com/ https://www.pastliveshypnosis.co.uk/https://www.patreon.com/ourparanormalafterlifeMy book 'Verified Near Death Experiences' https://www.amazon.com/dp/B0DXKRGDFP

Yosi Amram Ph.D. is a licensed clinical psychologist, a CEO leadership coach, and a best-selling and award-winning author. Yosi is a pioneer researcher in the field of spiritual intelligence whose research has received over 1000 citations. As an Amazon best-selling author of the book Spiritually Intelligent Leadership: How to Inspire by Being Inspired, which won the Nautilus Book Award Gold Medal, Yosi is committed to awakening greater spiritual intelligence in himself and the world. Previously the founder and CEO of two companies he led through successful IPOs, Yosi has coached over 100 CEOs, many of whom have built companies with thousands of employees and revenues in the billions. With engineering degrees from MIT, an MBA from Harvard, and a Ph.D. in Psychology from Sofia University.  In This EpisodeYosi's websiteYosi on YoutubeIf you'd like to support The Trauma Therapist Podcast and the work I do you can do that here with a monthly donation of $5, $7, or $10: Donate to The Trauma Therapist Podcast.Click here to join my email list and receive podcast updates and other news.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-trauma-therapist--5739761/support.

In this week's MBA Admissions podcast we began with a wonderful review of the podcast, from an industry professional! Graham highlighted Clear Admit's ongoing summer series of webinars, which focuses on top MBA programs' admissions essays, and is attended by more than 20 of the top MBA programs. The final event is on Wednesday of this week, and includes CMU / Tepper, Chicago / Booth, MIT / Sloan, Texas / McCombs and UVA / Darden. Signups are here: https://bit.ly/mbaessay0725 Graham then discussed a new webinar focused on M7 MBA admissions, scheduled for August 7 and hosted by Alex. This event will also feature admissions coaches from Leland. Graham then noted two news events from this week. INSEAD is extending their final deadline for their January intake; we assume this might be related to uncertainty for some international students who were targeting the United States. Our Fridays from the Frontlines series features a Duke / Fuqua student with an interview on quantum computing. Graham also highlighted an admissions tip, as part of our MBA Myth Busters series: Adcoms are impressed by jargon and other fancy language in essays and interviews. We continue our series of Adcom Q&As, this week we have a Q&A from Shelly Heinrich at SMU / Cox. Finally, Graham highlighted a recently published podcast that focuses on the contents of essays and interviews and candidates' goals. This is a recording from a panel discussion from our summer event in Boston, and includes representatives from Berkeley / Haas, Duke / Fuqua, Harvard Business School and Indiana / Kelley. For this week, for the candidate profile review portion of the show, Alex selected three ApplyWire entries: This week's first MBA admissions candidate has a 655 GMAT, and a 9.1 GPA (on a scale of 10).  They are a Bain consultant from India. This week's second MBA candidate has a 332 GRE score and is also a consultant. They are a first-generation immigrant from South America. The final MBA candidate also has a 655 GMAT, which they are planning to retake. They are targeting Harvard, Stanford and Wharton. We think they should consider a few more top MBA programs. This episode was recorded in Paris, France and Cornwall, England. It was produced and engineered by the fabulous Dennis Crowley in Philadelphia, USA. Thanks to all of you who've been joining us and please remember to rate and review this show wherever you listen!

Joining us today is Jahanzeb Burana, Co-Founder and Vice Chairman of National Institute of Technology (NIT), Pakistan's first American-affiliated university launching in 2025. With an MBA from Harvard and a decade of experience in public policy, investments, and education reform, Jahanzeb shares the vision behind building a globally competitive, student-centric university in Pakistan.In this episode, we dive deep into how traditional universities are failing students, why NIT is offering an entirely new model, and how they've partnered with Arizona State University to deliver a modern, globally aligned curriculum. We explore course quality, the 3+1 international transfer program, and how Pakistan can solve its talent redundancy crisis amidst global AI disruption.This episode answers:Why is Pakistan's current university system outdated?How will NIT ensure job-ready graduates?What is the future of global education?Can we fix the skill gap in the Pakistani workforce?Watch till the end to hear about NIT's collaboration with Arizona State University, student career pathways, and the future of education in Pakistan.Don't forget to subscribe and press the bell icon to catch more future-facing conversations.Socials:TBT's Instagram: https://www.instagram.com/thoughtbehindthings/TBT's TikTok: https://www.tiktok.com/@tbtbymuzamilTBT's Facebook: https://www.facebook.com/thoughtbehindthingsMuzamil's Instagram: https://www.instagram.com/muzamilhasan/Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/Jahanzeb's LinkedIn: https://www.linkedin.com/in/jahanzebburana/

In 2004, Madelaine Weiss had a flesh-eating disease, which started as strep throat and extended into her arm. She had a 1% chance of survival. The doctors were threatening to remove her upper right quadrant, but after seven weeks in the hospital and three months off her post at Harvard Medical School, here she is – happy, healthy, prosperous, and productive with a smile. Madelaine Weiss is a Harvard-trained licensed psychotherapist and mindset expert, with an MBA and board certification in executive, career, and life coaching. She is the founder and former chair of The School-Business Partnership, former parenting education facilitator, group mental health practice administrative director, corporate chief organizational development officer, associate director of an educational resource program at Harvard Medical School, and bestselling author of “Getting to G.R.E.A.T. 5-Step Strategy for Work and Life.” "The harder a decision is to make.....  STOP and take time to listen to your inner voice."   Madelaine shares her full story in her interview and points you to building your best adventures in life.  I"A great life depends on a great fit between who we are and the environments in which we work and live." Getting to G.R.E.A.T. is a lively, practical guidebook for living with a proven method that has already changed so many lives. Loaded with science and stories, each information-packed chapter launches with a topic-relevant vignette from the author's own experience, moves to research and practical recommendations on each chapter topic, and concludes with a chapter-specific case example and exercise for personal use.   Beginning with the pivotal event that shaped the trajectory of her work and life, Madelaine Weiss reveals a powerfully effective five-step strategy for satisfaction and success in your own work and life.   DIVE INTO A WORLD WHERE YOU AND YOUR BRAIN TEAM UP TO BUILD THE STORIES OF YOUR LIFE!