Podcasts about brad you

The Final Episode of Season Five (and the final episode of Uncertain) is a very special episode. The Board of Directors of Tears of Eden interviews Katherine Spearing, reflecting on the journey of creating five seasons and 110 episodes. They'll discuss: What Katherine is most proud of during the past five seasonsHow Katherine has navigated carrying stories of abuse and trauma while also being a survivorWhat it's like working with a team and building community after experiencing abuse within a communityWhat it's like to pioneer bringing pivotal conversations into the public eyeHow being a woman has impacted Katherine's approach and experience calling out abuse And More! Featuring Erin Pickersgill, Nikki G. and Brad Klausman Looking for a trauma-trained mental health professional to work with? www.traumaresolutionandrecovery.com/meet-our-practitionersSign up for Tears of Eden's newsletter to receive updates on the release of Katherine Spearing's upcoming book: www.tearsofeden.org/aboutUncertain is a podcast of Tears of Eden, a community and resource for those in the aftermath of Spiritual Abuse. If you're enjoying this podcast, please take a moment to like, subscribe, or leave a review on your favorite podcasting listening apparatus. You can support the podcast by going to TearsofEden.org/supportTo get in touch with us please email tearsofeden.org@gmail.comFollow on Instagram @uncertainpodcastTranscript is Unedited for Typos and Misspellings [00:00:00] I'm Katherine Spearing and this is Uncertain. So today's episode is a special one. It's a little bit happy and celebratory, and it's also a little bit sad. This episode is for the foreseeable future the last episode of Uncertain. It is the end of an era, the end of a journey, and also the beginning of one, I hope. Is the fifth season. We're ending the fifth season. There are five seasons of Uncertain. There's also over a hundred episodes. That's a really big deal. I was planning to sort of end the season with the episode from last week with Janai Amon talking about the How to prepare for telling your story publicly in a safe way.I was really excited about that episode. I was prepared to end on that episode. And then I met with the board of directors for tears of Eden. Yes, we have a [00:01:00] board of directors. We are a nonprofit. All non profits have a board of directors, and I was really thrilled that they suggested, hey, why don't we do like a final celebratory episode in which we, the board, interview you, Katherine, about the journey we're on.with Uncertain. And I honestly was so in the zone of like, okay, I need to finish the season. I need to wrap it up. I need to get everything out. I need to do the promo and I need to do the recording and I need to do the editing and just kind of full on just work task mode. And so the fact that the board suggested, hey, let's do an episode to sort of commemorate and celebrate.That was really helpful. I really appreciated it. It meant so much to me and this episode meant a lot to me as well. This whole journey has meant so much to me. I'm going to talk more about it in the episode itself during the interview. Be sure to sign up for our newsletter, the Tears of Eden newsletter, so that you can stay [00:02:00] updated on everything that is continuing to happen with Tears of Eden, including but not limited to a book about spiritual abuse that I am currently writing and will be releasing next year 2025. Thank you all so much for listening. Uh, so before I start crying, I will turn it over to the board of directors of Tears of Eden.Here is the final episode where the board of directors interviews Katherine Spearing Erin: Will you like edit things? Oh, definitely. I'll definitely Katherine: edit it. Yeah. And I'll probably just kind of speak, speak openly, and then decide later if I care.you're gonna edit Erin: yourself. I'm definitely Katherine: going to edit myself. I probably edit myself more than I edit guests, honestly, because they're going to be going to be real about that. I was like, why do I say like so much? I say like so much. Erin: You like it. You like it. I like to say like, [00:03:00] exactly. Katherine: So can we have everybody introduce yourselves? Your name, where you're located, your pronouns, and what how you found Tears of Eden, and then what made you want to be on the board of directors aside from me coercing you into it?Brad: Nicky threatening my life. Erin: That'll do it. Nicole: That's because Catherine threatened my life, so I just was passing down the baton. Hey, Erin: I didn't get threatened. I feel left out. Brad: Well, don't worry. That means you saved on therapy bills. It's okay. And Katherine: we are not a cult. Nicole: No. No. We've had enough of those. Katherine: Nikki, why Nicole: don't you go first?Okay. I am Nikki G, and certified trauma recovery coach, and I specialize in religious trauma, cult recovery, and narc abuse, and I hail from the state of Texas. And [00:04:00] how did I find this safe space that I found that I'm in right now? Well, I met Catherine, maybe about 2021, I think and we connected that way, came on our podcast with myself and another coach.And We just hit it off. We found that we had a lot of commonality and our hearts were both centered on, obviously, recovering ourselves, but also helping those who have gone through horrendous forms of spiritual abuse and religious trauma. And so, you know, Catherine reached out to me, I think the end of 2021, and said, Hey!There's a board seat. You want to get on the board? No, she didn't say it that easy, but she was just saying, I would love to have you. I think, you know we hit it off well, and I think we have the same vision. And so I came on board. I remember her. I'm not going to do that now, but I remember her explaining to me how tears of Eden, the actual name came to being, and I just fell in love with that.[00:05:00] And she didn't have the strong army. And so I said, yes. And I've been on the board since the beginning of 2022. So that's my story and I'm sticking with it Katherine: and Nikki has been with me through many a trial tears of Eden related. Yeah. And it's gotten me through many things. Very, very grateful, and also runs the support groups or has run the past few support groups that we've done.Wonderful, wonderful, wonderful support group, support person, wonderful human being. Erin, you want to go next? Erin: Hi everyone so my name is Erin Pickerskill and I'm the, I'm an Episcopal priest in the Diocese of Missouri. And my pronouns are she, her I've been a priest for a few years and as I was training to be a priest, I was in England and had some of my own experiences of spiritual abuse and religious trauma.And as I was. Trying to find out if this thing was even real. [00:06:00] Found myself stomping around the British countryside, walking my dogs and listening to Catherine's voice on the Tia's of Eden podcast on certain and like just praying and wishing and hoping that I could find a community that would understand me and validate my experiences and ended up moving to St.Louis after that. And so did Catherine. So I asked Catherine if I could take her out for a coffee. And And thank her for all of the validation and comfort she gave me and probably many others. And then I strong armed her into being my friend and that's how I do friendship. And but it was just so great.And so then Catherine asked me to be part of the board like on a temporary basis and I loved it so much. Yeah, I just love being a part of this. community. Did I answer all your questions? Yeah, maybe that was about last year, Catherine, or about a year and a half ago. So Katherine: I don't remember, but also came on in a torrential season [00:07:00] of personal and tears of Eden nature.I remember when we both cried. I was like, I don't know. It was like, we laughed. Yeah. Erin: It was amazing. It was amazing. Yeah. To me, like you were, it was like meeting my hero. And Katherine: for me, it was just like, Whoa, we both moved here at the same time. Like, I did feel, Erin: you know, this story that I felt so, so scared, you were going to think I was so creepy because I messaged you and I was like, you're moving to St.Louis. So am I, let me get you a coffee. Like that is creepy. So I'm so glad that I'm so glad that you you took the chance and let me get coffee for you. Katherine: One day it was very special. And I'm so grateful that you're on the board. You bring so much life and laughter and fun and we need that desperately.And we ran into each other literally yesterday, yesterday. It was two days ago, one of those days at a coffee shop. [00:08:00] We're both at the same coffee shop. Yes. This Erin: is awesome. Katherine: Yes. I promise. I didn't Nicole: know you were gonna be there. Katherine: I didn't know you were gonna be there. You're like, I'm not being creepy. I swear. I was in your car route.So good. So good. Cannot escape Erin. No. She's always there. Erin: Oh, that's creepy. Brad's face is so scared. He's so scared. On that note. Katherine: Yeah, right. Brad, how about you introduce yourselves? Brad: Well, you know, I didn't know all that about Erin or I may have reconsidered. However I'm here. So my name is Brad. I short, brief history.I'm a former pastor of 20 plus years in the Southern Baptist church. I escaped with, with no hair, but I escaped and became a certified light coach about four years ago helping people that are deconstructing from religious beliefs. Ideology, trauma and whatever they may go through. My pronouns are he, him. I found out about [00:09:00] tears because of Nikki. Nikki and I met through Instagram discovered we had connection. And then she very bluntly threatened me to interview for tears. And right that same day that she threatened me, she sent me an application or something and said, you need to fill this out. And so with that began the process of, of interrogation, background checks floggings, you know, all that. I must say I was incredibly nervous meeting Catherine obviously the brains behind the operation. But I love tears. And the, the mission and the way in which this organization goes about providing resources and meet the needs of those that are, have, are struggling or have been struggling spiritually.And don't know where they're at. And so that's obviously one of my passions being who I am. I am currently pretty [00:10:00] busy because I'm in the midst of my clinical mental health counseling master's degree. I figure I need I need to replace my past master's degree seminary with something more relevant.No effect. No offense, Aaron. So you know, just a little, little me thing. It's, it's more of a me problem. So with that being said, I'm just excited to be here. I'm excited about this next step and tears life. Tears of Eden's life and what. The vision that Catherine has and what she's going to be doing next.So that's a little bit about me. No, just realize that I am the only male here. So, you know, just saying. Oh, he pulled the mail card. It's really hard for Nicole: him. Yeah. Brad: Oh, my privilege is showing. I'm so sorry Katherine: for you. Nicole: We're so glad that you're here. This is all in great spirit. Yes. I do Katherine: remember asking Nikki, like, he is [00:11:00] a white man.Are you sure? Apparently. Totally fair question. . Nicole: Yes. Katherine: No, we love that. I'm very grateful for you. I'm very grateful that you're on the board and grateful that you have been here. You've been through the support group with us too, and you're the champion of re-shares on Instagram, always re-sharing content.Mm-Hmm, super appreciate that. Yeah. So very, very glad that you're here. And I'm Catherine, she, her, and. Host soon to be former host of uncertain podcast. And this is our celebration episode for five seasons, 110 episodes. And. I guess I'll just announce that this is the final episode for now of Uncertain.That is why we were doing this episode, the special celebratory episode, Aaron's [00:12:00] idea. So glad that you had the idea. Cause I was just like, ah, we're just going to, you know, have a last episode and then we're going to be done. And Aaron was like, no, we need to celebrate. Can we, we need to celebrate Erin: you. We need to celebrate you.That's what we are here to celebrate. So all of you listeners, we're not just. Celebrating this podcast today. We are really intentionally reading it and asking Catherine, like returning the table and asking Catherine the questions about her experience over the last five years. Katherine: I really appreciate it.I'll just say that. Really, really appreciate it. Really grateful that you are, you had the idea to celebrate because it needed to happen. There needed to be just like a celebration and a, and a nice little cumulative ending. So I very much appreciate that. So thank you so much for having the idea and are y'all okay.If I just kind of surrender to you and you decide. What's next for the rest of this episode, even though I feel like the episode's already been awesome so far stories [00:13:00] like, man, why did I interview all of you? Erin: I would I would love to Nikki, were you making gestures? Do you want to me to me? You're pointing at me?Wow. Thanks. Okay, thumbs up. I'm gonna I'm gonna so gladly kick us off, Catherine. I'm going to give you a really easy. Easy starting question, and then they're going to get progressively harder, I'm sure. Sweet! I'm ready. Yeah, okay. And listeners, we did not ask Catherine to review or reflect on these questions beforehand, so these are all off the dub.100 percent improvised. Good luck. Good thing you're good at that. Okay, so listen, I would love to know, What is, as you reflect over the last five years of podcasting podcasting uncertain, what is a highlight of all of your interviews or, or like, what are you most proud of a particular moment? Katherine: Yeah, I was reflecting mostly on that this morning.I like [00:14:00] blocked out an hour and I was like, I want to sit with, like, go through all the episodes. I didn't listen to them, but I just like, Went through and like remembered episodes and took notes on things. And I think one of the things that I'm most proud of is, well, five seasons, 110 episodes, but also that we are exploring this topic that we are really pioneering so many different conversations.And religious trauma is in mainstream culture. We're aware of that as a Western culture, but spiritual abuse is still not a super mainstream conversation. And I think a lot of that just has to do with the culture and, you know, the United States itself identifying as a Christian nation and, and folks more comfortable with the idea that they experienced trauma, but maybe not so comfortable with the idea that so many things that we see as Christianity.As [00:15:00] normal regular everyday Christianity are actually objectively harmful and coercive and controlling and abusive and shaming and that conversation is probably still about five to 10 years out in terms of being mainstream. So we are pioneering. So many conversations and we're, and we've had so many public conversations already that are conversations that are happening.Absolutely. But we made them public. And some of the topics that we have addressed on uncertain are the first time that I am aware of that they have been discussed in public. I was just thinking about one of the episodes with Keanu Hadari about Asking the question was Jesus sexually abused and exploring that subject.Like I've never, we talked about a book. We were referencing a book up until then, like I'd never heard anyone discuss that or bring that into the public light or, or have that discussion of, is that a [00:16:00] possibility? Did that happen? Could that have happened? And so just the fact that we have just pioneered and been forerunners in this conversation, that's probably going to be happening in mainstream culture in like five years or 10 years.All of these subjects that we are covering is that makes me very proud that, that, that has been something that we've been able to do and explore in a public way that has been helpful to people. So that, that makes me really proud. I'm very proud of that. Erin: As you should be. What about over to Brad or Nikki for a question?Brad: So first of all, that was awesome. And you're so right about it not being mainstream yet. Even going through a master's degree in counseling, it's a hard topic, right? Trying to get that relevant. within the education system. So let me ask you this along those lines, and then this is going to be tough for you to answer.Okay. Because it's, it's broad. All right. Give me something or give us the audience, something that you were [00:17:00] dumbfounded to learn about, you know, Katherine: on these Brad: podcasts. Katherine: Everything coming to my mind has to do with sex. So any of the podcasts that we did about sex or purity culture, I feel like I learned something and I realized like how ignorant I was. and then came to the slow realization that I was kept ignorant on purpose, like it wasn't just like, Oh, I just missed that and sex education class.There was no sex education class. There was no discussion about. So many different things. So anytime we had like a sex coach or sex and relationship coach the sex evangelicals, Julia and Jeremiah, Lucy Rowett, Kim Cavill, I would ask questions of them, like in those interviews that like, I always wanted to ask, and I was just like, I need to ask an expert and I'm going to ask you in the context of a podcast interview, having no idea what you are going to say, because I actually don't know the answer to this question.[00:18:00] And so. That is what's coming to mind for me of just like things that I thought about a lot more afterwards and realize the power play in so much of the approach to sex and the withholding of information within the context of church,Nicole: Nikki. Well, I'm going to rewind back a little bit more and kind of shift. So track back five years ago. What's entered Catherine's mind to start on certain podcasts? Bum, Katherine: bum, bum, bum. Yes. This, this origin story is tears of Eden's origin story probably came before the podcast. And in 2019, I was still at an abusive church and.I started researching with the intent of like forming some kind of [00:19:00] more formal community for people who are leaving churches like this, because as I was going through my experience, I was talking to people all over the country, all over the world, and hearing similar stories to mine, so I just realized like, oh, My church is not the only church where this is happening.It is happening in a lot of places. And so kind of seeing this as a potential need and then wanting to find other people that were maybe already doing this and couldn't find a lot, but did find individual like Or one couple that was ran like a retreat center, like a recovery center for people who had left cults.And a lot of the folks who came through their center were from Bible based cults. And so the fact that they were naming that and working with that demographic of people, that was an episode with Bob pardon. That is. And the archived episodes that are accessible for monthly donors. And and I, I think about his [00:20:00] episode a lot too, because I feel like I learned a lot just from him, I think decades of working with this demographic.But I didn't really find. A lot of organizations working with this demographic, but I just had so many interesting conversations with people. And I just wanted a way to bottle up those conversations and share them with other people. And so that's where the idea for Uncertain came from of like, why don't I just like start interviewing people thinking, Oh, this will be easy.I'd had a podcast before. It was called Frank frog hunting and which I documented my dating dating journey. And so I'd done it before I already had a mic. So I kinda, I kinda knew what to do. And so I just started Begging, bribing, coercing, and threatening people to be on the podcast. And let me, let me interview them to talk about it.And there was a long period of time where I debated, like, do I want this podcast to be something that I put on my website and it's like separate from the nonprofit? Do I want to [00:21:00] put them together? Are they the same thing? And I don't remember. What led to the choice of like, let's make this part of the nonprofit.But eventually like that decision was made. I don't remember why. And, and connected it to tears of Eden as a part of tears of Eden. And it became a very pivotal part of tears of Eden for most of tears of Eden's existence. So I'm glad that that decision was made. I made the decision to keep them together.I think I was worried about the conversations being confrontational and potentially You know, inciting, you know, kickback or whatever. And I didn't want that associated with the nonprofit. I was like, Oh, you could like kick back against me, but don't, don't do it to the nonprofit. And I mean, they became sort of integrated anyway.So here we are. I love that question. Nicole: I'll go up to that though. Where did the name Uncertain come from? You might have [00:22:00] said this a long time ago, but for those who came in, like, let's say year three and on where did Uncertain come from? Katherine: Yeah, that came from a conversation at Coffee in Los Angeles pre pandemic.So it was probably in February 2020. I was at Coffee. Thinking about the podcast, I think I maybe recorded one or two episodes at that point, hadn't named it yet. Nothing was public. I was with my friend Alex and and so I was actually very specifically talking about the name and like, I don't know what to name it.Do I name it? Tears of Eden podcast, but tears of Eden doesn't sound tears of it. It doesn't sound like. podcast. And so I, I wasn't really sure. And she was like, well, just tell me like, what do you hope to do with it? And I just, I said, I just want to have conversations. And hold space for us to be uncertain about those conversations and not really have any like agenda and have to have an answer.We can just [00:23:00] talk and we don't have to conclude those conversations and we can just, just be comfortable being uncertain. And she was like, uncertain. That's a good podcast name. And I was like. Oh, it is a good podcast name. And so yes, Alex Scott, wherever you are is the reason that it is named uncertain. Erin: I love that.I, I remember like stomping around listening to those podcasts in the early days and, and loving the name of it so much because yeah, because I felt so uncertain and I felt like all the ground around me was shaking and just to be able to know, to like link into a group and to yourself and to your interviews that, that also was engaging with uncertain topics, you know, it made me feel so less alone.Yeah. Katherine: And that's such a pivotal part of the recovery process, I think too, because when we're coming out of fundamentalism, the, the [00:24:00] main marketing tenant of fundamentalism is. The answers, we have the answers, we will fulfill all of these answers, we will tell you how to think we will tell you what to experience and how to feel.And so the converse of that is being able to sit in ambiguity and uncertainty. And confusion even, and just kind of be able to sit in that and be comfortable with that and not have to have the answers and the onus to have the answers. I think is one of the things that will lead us back into fundamentalist spaces because we're looking to satisfy that, that angst that can sometimes be caused when we don't have an answer.Erin: Yeah. And so the opposite of being uncertain is being a learner or being curious, you know, and that, that, that sort of, you, you allowed us to be inspired to do that with you, which was, which is so awesome. I kind of, in the context of being uncertain and [00:25:00] having an uncertain posture I was wondering what did the medium of podcasting.Or even the doing of the Uncertain Podcast bring out in you in terms of strengths, and gifts, and interests, and passions? Like, what did it sort of highlight for you that you maybe before that hadn't been able to explore or know about yourself? Katherine: I love this question so much. It's like one of those questions.It's like, I didn't know I want somebody to ask me it, but then as soon as they're asking, and I'm like, Oh, I'm so glad someone is asking me this question. Two things come to mind. First is I learn. And I've only discovered this recently. I learned by doing, and I learned by experiencing some watching maybe.But I learned by an experience. And so having the experience of having an interview with someone and being in that conversation with [00:26:00] someone, I learned so much and I feel like I retained so much information in that way. Also, I think when I was in grad school. Every paper that you wrote, you had like a limit of how many personal interviews you could do as, as resources for a paper.And I always maxed out every personal interview. Cause I just really liked talking to people and learning for them. And so. When I got to do the podcast, it was like, Oh, that same part of me, like, I'm, I'm going to learn from having conversations with people more than I'm going to learn from reading their book.Even though I did read the books of the authors that I interviewed, most of them I I, I really learned more and solidified more in having the conversation than I did from actually reading their book. And so that was a better learning experience for me. And now people are like, you're a [00:27:00] like, Oh, you must have read blah, blah, blah.And you must have read blah, blah, blah. And you're like up to date on all of the literature, like not really, but I have talked to so and so on my podcast and we have emailed and we've had conversations through Instagram. But. Maybe you haven't read their book. But don't read, read people's books, buy books, support authors.I will say that if you don't have the money, ask for it from a library because they will order it for you and it will be free. That's my little plug for that. But that was one thing. And then the second thing, this is a little bit interesting. That I wasn't, this was something that surprised me. So when I was growing up in a very fundamentalist patriarchal world, and there were prescribed roles for women and prescribed perspectives of how women were supposed to behave and what a good woman was.I had a lot of people either directly tell me or passively aggressively tell me that I was mean or M E A N and or, or rude or [00:28:00] harsh or abrasive. They didn't cuss, but they probably would have called me bitchy if they did at a lot of people like make those comments about me, either in the family or in the community.And so I had this perspective from myself that I was just this really mean disgruntled bitch. But then when I would listen to interviews. And I would like get to re re listen to it and edit it, edit it. And I could hear myself after the fact. And there were particular times where like I asked a question and my memory of the question was, Oh, that was harsher.That was to redirect or, Oh, I shouldn't have said it that way or whatever. And I would like ruminate on it later. And then I would listen to it back a few weeks later. And I was like, Oh, I'm not. I'm not, I'm not mean, I'm not rude. I'm not, I'm not, I'm not all of these things that people had said about me.And it took like listening back to myself in real time conversation with some [00:29:00] distance to kind of shift that perspective of myself and sort of see some of that was probably just. Put on perceptions of like what women were supposed to be like, and I just didn't fit that ideal. And I knew I didn't fit that ideal, but I didn't know that that had directly impacted my view of myself, thinking of myself as like a mean.And rude person. Which I now know it's like, I don't, nah, that's not true. I have, I have mean moments for sure. Itchy moments for sure. But that's not who I am as like my character. And so had years of that being put on me that I got to undo in real time through podcasting. So that was a surprise.That was a surprise gift. Brad: So. If I can just kind of piggyback on that a little bit because I was going to ask you a similar question when you started going that direction. I don't know if people [00:30:00] completely understand what now follow this, this wacky train of thought. Okay. So you are obviously a female calling out religious stuff.Okay. Which naturally would create angst by people that are conservative.And you're faced with even in all those episodes, you're faced with calling out trauma and and stereotypes and all kinds of stuff that religion has, I guess you could say, impressed upon the minds of many people since they were kids.When it came to podcasting, how did you not only heal, but keep yourself healthy while going through those episodes?Katherine: Well, we first have to say, am I healthy? That's a, yeah. And I think that that's one of, one of many reasons why I think that the podcast is coming to a [00:31:00] close now is. The crux of my health is on the line and like my ability to stay healthy physically I'm having to make some difficult choices just for my own personal health.And there was always, I was always aware there was going to be a time like that it was potentially going to be more than I was able to carry. And so I think. That, that was always just a NAV, a constant navigation throughout the whole experience and dealt with so much imposter syndrome, I think with the podcast of just, I just remember the first season, every episode, every time an episode would launch, I would just.And I can guess and ruminate and all of the things. And I think always, it always came up in, you know, therapy, especially if there was like a particular episode that [00:32:00] really hit home in a specific way. Early on, there were some folks that I interviewed who, there was one particular, I was remembering that never an episode that never went up.So there were several episodes that never went up. But when I was remembering, we were talking about characteristics of a toxic church. And I think this was in season one. And as we're having the conversation in real time, the woman that I'm talking to is like realizing that she is actually in real time in a toxic church as we were doing the interview.And. Before the episode went up, she emailed me and she was like, I don't feel comfortable with it going up just like where I am and I put in my journey and all that kind of stuff. Of course, no problem not going up, but I was still in this like locked into this like I have to get an episode out every week.And, and so I couldn't get an episode out that week. And, and so I couldn't because it was like care for her or. Not get an episode out. I didn't have anything else in the lineup. And [00:33:00] I just remember just feeling like such a failure because I like, couldn't get an episode up. And now I skip episodes all the time.So like going through that experience of like, like, what is the definition of a successful podcast and having to. Define that for myself because it is a frontier terrain. And I was like, Googling some articles this morning about like podcasting and statistics and all this kind of stuff. And like, there's some podcasts of like how to do a podcast.And if you want to be a successful, you must do it this way and blah, blah, blah, as every industry has. And realizing that it is kind of like a create your own journey. You can learn from things that other people have done, but you really have to create your own journey. And I realized pretty quickly that because of the nature of the subject, how heavy it was and how many heavy conversations I needed to listen to my body.And if I was exhausted, if I was, if I was in trauma [00:34:00] mode, like I was, Working through something and the podcast wasn't something that was going to be help helping that that taking a break was necessary and just had to let, let go of the, the standard of, if you, you have it, you must have an episode out every week in order to be successful.And that just became less and less important. As I realized that. I'm also a trauma survivor, and I'm also a spiritual abuse survivor, and this stuff is going to impact me, and just being aware of that, not, not pretending like I'm okay, because sometimes I'm not.Nicole: I can understand where you're coming from with that. It's hard to juggle both, you know, sometimes, but that's another reason why we're here celebrating you, because somehow or another you got through it, and you know, you were able to do this for five years. And for those who may not know, and I don't know if I can spill the beans, [00:35:00] but she Catherine was really a one man show through the whole five years of this podcast, from, you know, obtaining the guests, obtaining the questions and the content, editing all of the episodes that you guys got to hear you know, hearing the feedback sending out newsletters.Catherine was doing a lot and I think I can speak for her and say this came from the heart. This was a heart effort, you know, and I'm pretty sure a lot of the listeners really, really appreciate that, especially leading the support groups. When, when I connect with some of the group members, a lot of them say they found out about, you know, spiritual abuse and really what they went through from listening to the podcast.So the podcast was not only helping people to find a safe space but it was a place, a platform. For people to be educated to really, you know, say, oh, wait a minute. I went through that too. That's what that's called. And so I just want to honor you [00:36:00] for, you know, the sacrifices that you made to make this be a real thing.That's been a lifeline for so many. And since I'm on that. I want to focus on the listeners now because you see the numbers, you see the hits and a lot of people have tapped into Uncertain Podcasts over the past five years. And if you're out there listening, we just want to honor you and thank you for sticking with the podcast and sticking with Tears of Eden and listening to all the episodes.We really appreciate you for that. But what is some being the fact that you have focused on the listeners a lot. It's not just about, Oh, I like this, this guest. Let me grab that person and put them on. It's okay. Where are the listeners now? We covered this in season one. Now we're going to cover this in season two.You've been very Intentive as far as how you want it to lay this stuff out. What are some of the messages or some of the themes that you really hoped in your heart? Dr. [00:37:00] Listeners would, would gain from hearing the episodes. What is it that you wanted them to really know and glean from the podcast?Katherine: Yeah, and I'm really glad that you highlighted that because I think that that is important. Concept to maintain when you're creating any kind of content is who is your audience? And I had to keep in mind, and I did every time I did an interview, Like survivors. And sometimes I would be thinking of specific survivors.I had had conversations with and questions that we had asked each other and would take those questions. Sometimes I would send out emails to like, if I knew someone really liked a certain author and they had maybe written a blog post about the author, I would like send them a DM. And I was like, . And so I would like send them direct message or an email and just be like, Hey, send me some questions.I'm going to email interview them tomorrow. And so like kind of keeping that person. In mind [00:38:00] as these conversations are happening every time, every, yeah, just like even how the questions are formed. And I think that the, yeah, just the reality that there are some conversations that we've had on the podcast that I really haven't seen anywhere before publicly.We did a, a podcast with Laura Anderson on anger, and I think I've seen a few things on anger and the health of anger in other places, usually in the psychology world, not necessarily in the, in the Jesus world. So but just having that conversation also with Laura Anderson, we talked about second wave fundamentalism, the idea of like, we leave these fundamentalist spaces and then we go recreate deconstruction spaces.Using the same principles that we learned in the fundamentalist spaces. No one's talking about that, like, right now. Like, we're having these conversations that are just, like, before, before it's [00:39:00] time, you know, coming, coming up We had an episode on forgiveness. That was one episode that I was really excited about the episode that we just aired last week that before we did this episode was going to be the last episode with Jani Amon about what if I get sued, protecting yourself when telling your story?There's not information about that out there. I'm not finding it like I've looked at at a lot of, a lot of it is just like having so many conversations with people and kind of piecing it all together. I don't remember the question, Nikki, I apologize. Where am I going? Nicole: No, no, I think you're answering it.Just, you know, what are some of the themes that, you know, you really wanted the listeners to grab hold of and you just said anger and you know what to do with that and forgiveness, which is what I call the F word when you start talking to a spiritual abuse survivor. So yeah, I don't know if there's any more that you can think.Katherine: Yeah. And I'm also thinking of just like the, the numbers if we're looking at [00:40:00] statistics of like what, what episodes were most listened to people wanted pragmatic, practical advice. Those were the episodes that people will listen to the topic based on the topic for something very practical and pragmatic celebrities.Most of our listeners did not care. Like I would have on like some big name person and think that it was going to get, You know, thousands of listeners and it got like a hundred and it was like, they don't care if the person is popular, like they were, our listeners were looking for practical application and practical advice for this season.And that, you know, definitely helped tailor The content of like, this is what, what people want and what they need and what they're looking for. Yeah, so that was really, really special to kind of have that connection to our audience of like, what this audience is looking for. And then also know, like, I am a part of that audience and [00:41:00] like, Oh, Kind of pulling from what do I want to know more about and who are people that I really want to have a conversation with.I'm thinking about Makoto Fujimora. And we just talked about healing trauma through creating art. That's also an archive episode available to monthly subscribers, but that conversation was so cool. And yeah, I was just like, I emailed Makoto, like, Probably like four times. And then finally he like responded to me.I was in line to get COVID tested and I like on my phone, got the email that he was like, Oh, I'm so sorry. I don't check this email very often. And I was like, he's going to be on my podcast. And so, yeah, so there was just a lot of conversations that were just kind of came out of like, what did I want to talk about and what was important to me to learn about too, as well.Erin: I just love how orderly we're doing this. There's like, on my screen, it's like Brad and then Nikki and then it's like so ordered. It's [00:42:00] so proud of us. Katherine: This organization is spot on. I'm very impressed. Erin: We did a lot. It's like we planned it, but we didn't. Exactly. Okay. I love that we're talking about actual podcasting.Cause when I was thinking about this, this interview with you, I was thinking about how important the actual Thing of like, the, the means of podcasting is and how you engaged with it and how it was somewhere different 5 years ago, really in the world podcasting as it is now. And my question for you about that, I kind of see you as someone who is in terms of ending uncertain for right now.The baton on. Oh, I love that. To someone or lots of people. Yeah. I don't know who they're, but you're doing that. I feel that too. Yes. I feel like you're making space and you're saying you know what you're doing. Like the responsible, beautiful thing of saying, I think. My time here now is [00:43:00] done, but someone else will come and take it on.So in light of that, in the hope of that happening, cause we would love for people, right. Like, yeah. Continue to engage with this stuff in this way. My question is what wisdom do you have for folks who are going to take the baton and engage in the intersection of, between spiritual abuse and podcasting?Katherine: Yeah. I think a lot of people feel pressure to start a podcast because it's just something that everyone's doing.And it's kind of like, if you have an organization or you have a business, like start a podcast and it's kind of something that people. I think maybe feel like they need to do. And, and so my first thing would be like, do it if it's something you really want to do and like, you're really excited about it.And like, for me, the, the excitement was having these conversations and getting able, being [00:44:00] able to bring them to people. And, and that was the foundation of the excitement for doing this. And so find out whatever your reason is for doing it and let that be. Your passion for doing it, but don't just do a podcast just because everyone else is doing it.Cause the market is saturated, not saturated with this subject. The subject is not a saturated subject. But yeah, do something that is exciting to you and you might have to discover that. As you're podcasting. And I think that that happened for me of like, I figuring out what type of guests I did like talking to and figuring out which ones I didn't like talking to and just kind of figuring out like, what did listeners, what were they enjoying and what were they maybe not super excited about?And so like, it's just like anything. Let your passion drive you and , and then be willing to kind of learn along the way. And yeah, those are some of [00:45:00] the, some of the thoughts that I had. Erin: No, that's brilliant. Thank you. Thanks for passing Katherine: it on.I like that pass the baton. I do really feel that way. I like, I feel like it is time for other people to join this conversation and carry this, this conversation through this. mechanism. Yes. It's time for other people to step into this. I do definitely feel that a little bit. Erin: Okay. So follow up question really quick in your imagination and in your knowledge of the field, who, who are they?I really Katherine: hope it's a woman. Erin: Sorry. Yeah. Katherine: Or a, or a minority person that had that lived experience. There's already a lot of white men doing this and, and I'm, I'm sorry, Brad, I'm just tired of hearing from white men. I get it. So is he, so tired of it.I am tired of this too. [00:46:00] Yeah. I just, I just feel like as I, I mean, I kind of went on a fast from. White men in terms of like, I'm not reading books by them. I'm not listening to their podcasts just to kind of, cause I just realized that I was still being drawn to the white male as a voice of authority and trust.And so I felt like I just needed to sort of detox and, and then just realizing that members of the BIPOC community members of the LGBTQ plus community, women. Are doing amazing work. Like, it's not like we're like missing something, with the absence of the white man, that we are, we're not missing anything.If we don't have the white male voice. Right now we just aren't so and so I just really hope that the folks who feel that and I think that as someone who like, that's probably my main source of trauma from the church of having gifts that were praised in men, but [00:47:00] because I was a woman, they were sidelined and silenced and shut down.And then saying, fuck you, literally. And creating a podcast where I sermoned and taught and did all the things that I wasn't allowed to do in the context of church and faced all of the imposter syndrome and all of the, all of the voices telling me that I shouldn't be doing this, that I was doing something wrong by doing this, that I wasn't qualified, that I didn't know what I was talking about.And, and recognizing that there are a lot of people out there that feel that way and maybe aren't talking. Because of that, because of that oppression and because of being shut down and silenced. And I want to hear from you. So get your mic and start podcasting.Brad: First of all, I totally agree with everything you said. Totally. Thanks, Brad. I don't even listen to white men. I don't even listen to myself half the time. But anyway right because I want to hear from [00:48:00] minorities. as well. And then they do an outstanding job on every podcast I've listened to, whatever have you, if it's not a white male, I actually enjoy it more.So that being the case and, and, and Aaron, that was a great question. And, and handing off the baton, knowing what you being considered for all my books, I'm reading school, a minority, Being female, right? What would you say to someone that's thinking about picking up the baton and going with it, that is not a white male, but has trauma from this?I mean, what, what would you like? You had mentioned about, Hey, people really like to listen to the practical application. Would you say to them to encourage them or to support them? I hate the word encouraged because it's flashbacks. Bible Katherine: hood. Brad: So what would you say to support them? [00:49:00] And, and, and picking up that endeavor.Katherine: What's coming to mind is just how deeply embedded fundamentalism was still in my body once I left. And it just took a lot of time and a lot of just like aha moments. A lot of times. In the context of a podcast interview. And so just enjoying that journey and I'm grateful that the podcast itself was called uncertain.And I said that word every time there was an episode, because I think it was just kind of like a subconscious reminder of like, just because you don't wrap up the episode with a neat little bow. To tell someone how to do X, Y, Z what's important is that the conversation happened. And you don't have to set yourself up as an expert in a subject to ask questions about it.I [00:50:00] like that. That's cool. I like that. You don't have to set yourself up as an expert in order to ask questions about it. Brad: That's awesome. Katherine: I like that. Brad: Yeah. Katherine: That's what I have to say.Nicole: Okay. Time to get a little vulnerable. I think I know the answer to this question, but I Katherine: feel Nicole: very Katherine: by you, Nicky, your voice is,I'm so glad you're here. Thanks for being here Nicole: since we're on the topic of, you know, the, the time being passed and you know, more conversations around this topic, I just want to bring some reality to it. Because yes, it's helpful. It's informative. It's supportive to the community, but it's not easy. You know, like I said earlier, you've done a lot of this on your own and I'm pretty sure there's been some bumps in the road.So real vulnerable question within the five year span of doing this, [00:51:00] were there any moments when you felt like giving up and just saying, you know what, I can't do this anymore. And if so, how did you overcome it? Katherine: Yes, definitely. . I think there was a, there was a time a couple of years ago, Nikki were very much a part of that season.That was really, really challenging in. The life of the nonprofit and it really impacted me physically had a genuine trauma response. I think that was the season I both met Aaron and Brad in that season. So I was definitely like at the bottom of the bottom. And I took a month off from the Podcasts from the nonprofit just didn't check email.Didn't do the Instagram, didn't interview. And I really just sat with like this and like asked myself the question I asked my body, [00:52:00] cause I was, it was a physical impact on my body and I just sat with. Like just asking my body, like you have done enough. You survived abuse as a child. You survived abuse as a teenager.You survived abuse as an adult. You've experienced so much abuse. You have gotten me through so much. Like you are in charge. Are you ready to be done? Is this the end for you? Are you, are you done? And just like really wanted, and I was really, really willing to just say, if my body is speaking to me and telling me we're done.Like be willing to, to to end the whole thing and didn't at the time feel like it was time to close up shop. Didn't feel like it was over. Didn't feel like the journey was over yet. But I definitely came out of that. Very intentionally. I just started like writing down my hours for tears of Eden.And even though I knew I had worked so [00:53:00] much for tears of Eden, I hadn't ever written it down, so I didn't know how much and realized I had worked way more than I thought I did. For Tears of Eden. And so when I'm like getting to Wednesday and I've already done 17 hours for Tears of Eden and I also have a full time job and I'm also in school and I'm also doing other creative projects, I, I was like, okay, that's enough.Like that is enough for this this work and, and having to be just really intentional about caring for myself. And I think that that's something that every nonprofit leader has to navigate of like, you do so much pouring out to help other people and finding the line of like. Where are you losing yourself in that process?And I definitely think the physical impact of that challenging season showed me that I had. Like kind of [00:54:00] fragmented a little bit and, and needed to spend some more time just integrating and, and approaching, approaching myself with the same care that I maybe approached other people with and not something that is easy to do at all and it, and it isn't.And I think that's some of the reasons for the ending of the podcast here is just Again, being in a season where my body has experienced a physical impact and wanting to care for my body and also recognizing it's for the health of the nonprofit too, because if the leader of the nonprofit is exhausted and burnout, that's not healthy for the nonprofit either.And so it's, they go together. So that is yes. So how did you keep going? Well, I kind of did it, it kind of led to some overhauling of the system. And I think when you reach that [00:55:00] point of, do I want to keep doing this or am I ready to be done, that's a beautiful moment of just. Restock reassess. And I am not a fan of anyone doing something they don't want to do.And like, if you were for whatever reason you don't want to, I'm not a fan of pushing through that. There are times sure that we do have to do that, but it's a lot less than I think that we have been conditioned to believe, especially in religiosity. And I think that. The pushing, if we feel like we're pushing through and just making it happen, that we're not really in it.Just take a beat, take a beat five minutes, 10 minutes, five days, 50 days. Whatever you need to just kind of restock. Nicole: That's that is so good. Catherine. And it's real, you being transparent not just being podcast and running the non profit, but I just [00:56:00] think for survivors religious trauma survivors, spiritual abuse survivors and this, this is, this is gonna make sense with all this, but sometimes we come out of what we've come out of, and You know, we look for justice, right?You know, we were either sexually abused or physically abused and manipulated in these spaces and we want justice. And as I always say, we can't go march down to the local precinct and say, Hey, Pastor so and so did so and so, you know? So there is this this desire, this voice that is not witness, this grief that is not witness of what just occurred.And sometimes if we haven't stopped to process and work through that, we can easily go into the activism side. Of, you know, this is wrong, and I'm not saying there's anything wrong with that, but before you know it, we're in the activism side, then maybe the advocate side, and, you know, now we have a podcast, now we have a Instagram account, [00:57:00] now we're on TikTok, and we're saying all the things, not saying that there's anything wrong with that, but taking needed breaks to say, okay, why am I doing this, right, and is this harming me physically, is this harming me mentally and psychologically, to hold all of this, And then go out and be a voice.Sometimes being a voice and having a greater reach is by resting, is by taking a break, is by getting the therapy, working through a lot of that first. And then if something opens up, then go for it. You know, but I, I sell that to say, you know, how you handled the podcast in the past five years is an example of that.You asked your body important questions. You included your body and say, Hey. What's up, because we've been through a lot together. What say you and your body and the rest of your faculties were like, you know what, this isn't the time right now, you know, I will work with you. [00:58:00] So you can continue to do the work.But now you're saying their body is saying, It's time to lay this down. And so I commend you for that because sometimes this work, it can seem so enormous. It's like, but I got to be a voice and people are depending on me and who else is going to talk about spiritual abuse this way. And I've got all these topics that have yet to be talked about.So I have to keep going. I'm, I'm putting this out to the listeners, some of you out there since the five years you've been there from the beginning to the end and you've been inspired by the guest, you've been inspired by Catherine and you're like, I'm rolling up my sleeves and I'm going to do the thing too.Not saying don't, but sit with your body. I'm pretty sure your body has been through a lot, listeners, with the, what you've been through and spiritual abuse and see if it's the time, if it's the vehicle. Is this, you know, the format. You know, really consider that. And don't leave your [00:59:00] body behind. Nobody's left behind.Can I say that? Don't leave your body behind, don, your body behind the work. Katherine: That's the title of this Nicole: episode. That's I didn't wanna get. Don't leave your body behind because your body is an integral part of the healing. You know, it's not just our soul, it's not just our spirit, but the trauma is in our bodies and it has a voice and wants to speak to.So I say that to say, Catherine, thank you for listening to your body. Of course, we will miss you on the podcast streets, but we have five seasons to go and rewind and listen to. And we are grateful for you and what you're doing for yourself and for the nonprofit. Katherine: Thank you, Nikki. I appreciate it. And I do think that the like that, the episodes, like, they're not, I don't think that they're time sensitive episodes.I think like those resources are still accessible and they'll still be on the podcast, still be on the [01:00:00] website. And now they'll still be on Apple podcasts and Spotify. And so they're not. Episodes, I don't feel like most of them are episodes where they're like, Oh, they're only relevant for this certain season.I think that a lot of these, these are like active resources that are going to be continue to be available. And I feel very good about. What resources we've created through this podcast. And I'm very happy that they will still be there. So it's like, we're ending the podcast, but this, this creation still exists.I appreciate that. Thank you, Erin: In the light of what Nikki was talking about in terms of you grounding in your body and really knowing yourself and being able to. like bend to the decision your body is making at different points. I am making a huge assumption in this question that you have loved working with the three of us.[01:01:00] That it has been a joy for you. And I'm saying that because it's been a joy for me. And so as I've been And it's like a true joy, you know, like when joy is real joy and you know that because it becomes a source of healing so my question, it's true. And so my question is about like what's, how do you reflect on, you know, Working alone versus working in a team, what does it mean for you to have a team?What do you yeah, just like, how do you reflect? I, I, I guess I asked that because I see a lot of folks coming from places of great hurt in community and religious communities and wanting to take it alone and wanting to go solo and wanting to be Mavericks. And I. Validate that, you know, that needs to [01:02:00] happen for safety.How do you reflect though on finding people who you can work with who are safe and how do you do that? You do that discerning and how do you do that work? Katherine: Yeah. Whew. There's a lot there. Yeah. Yeah. And I just, and I think of like, yeah, like, and I think of like the idea of like wanting to do it alone and needing to do it alone and like, yeah, that is a season that some people needed to go through. I think it's really scary. And I think that some of the earlier renditions of tears of Eden, the team wasn't great. And the early people that were involved, I'm not all of them, but a lot of the earlier people.And I think. Some of that was just like where I was, I was so just out of fundamentalism. And so I picked people who were still in fundamentalism. And so some of those same toxic you know, relational dynamics [01:03:00] still existed within that context of just like passive aggressiveness and, you know, pretending that everything was fine, but you know, it's not.And, and some of that stuff. And so I think that was some of the. What led to the, do I want to keep doing this? And, and having a good team is so important for enjoying the experience. Oh my gosh, it's so important. But we don't always have the resources to have a good team, to build a good team, to choose a good team.And, and Some of that is not our fault, like we've been infused with really toxic ways of interacting with people. And, and so, and sometimes we just don't feel safe in community. I know that that was hard for me when I started taking like classes, improv classes. And, and being a part of a class and seeing the same people every week, it felt a little bit like going to church.And I was, I [01:04:00] had a lot of just like anxiety about just being a part of a group that I saw consistently. And it's sometimes easier to not have that and just have like some one off relationships and kind of go solo because a group and a community and a team could feel really activating. And that's not bad.And it's also not our fault if we feel that way. And it actually probably means that we were hurt in the context of the community and that's a real thing. So not an answer to the question, I don't think, but just some thoughts. No, it was the answer because I just Erin: asked you to reflect and you did. And so, yeah, thank you so much.I won. Yeah, you definitely won.Brad: This isn't so much a question. It's just a observation of how you answered Nikki's question. By the way, I've been absolutely dumbfounded by the awesome questions of the [01:05:00] board. I think you ladies have done amazing with your questions. Think that your self awareness is head and shoulders above many people I, I meet.And the reason I say that is within organized religion, people in leadership are taught to the plow through to continue on to push through to it's all for Jesus, right? I mean, like, leave it here because you get the party later or worship later. I mean, like, you know, it's it's a focus on the afterlife more than it is on being healthy here.I would, I would argue you being able to. Look and step back and say, no, I'm not going to follow that pattern. I think is something a lot of people miss within themselves, because when they leave organized religion, they adhere to those patterns. They just switch it into a different avenue. [01:06:00] Right. But you go, no, I'm going to make sure that pattern never becomes a part of my life.Nicole: And Brad: so I just wanted to commend you on your self awareness and recognizing that and something that we all can learn because I've seen people on Instagram that they are trying to heal, but they go from one extreme and religion to fighting and doing the same thing. That they were doing religion against religion, the same methods and everything, and they never heal, but you show healing.And so I just appreciate that. And I appreciate that vulnerability, that display of wisdom. Katherine: That means so much. Thank you so much. I really appreciate that. Nicole: , Brad, you brought up some great points and, you know, I think we can all look at that and, and look at, like I said, Catherine's example of, Hey, you know, I want to take care of me in the midst of [01:07:00] trying to help others. I don't want to lose myself. As I'm helping others, you know I heard someone often say there's enough trauma in the world for everybody to have a place to, to try to help and work and see people recover, but not at the expense of us, you know, losing ourselves.So as we're, as we're winding down. I think, you know, speaking on behalf of the board and the listeners like I said earlier, we're just honored for your sacrifice over these past five years. You know, even the times you had to stay up late or you lost some sleep or, you know, like the times you were ready to give up.We're grateful that you didn't in the five years. And even now, we don't look at this as a giving up. This is a necessary ending, both for you physically, mentally, emotionally. and professionally. You know, thank you for what you have done to help so many, so many survivors out there and podcast world.If there was one last message that you could [01:08:00] give the listeners the guests that may still be listening, even though they were guests at one point, what would you say? What would you leave? And this last episode to, to the listeners out there. Katherine: And it's okay to cryYeah. I think I think, I mean maybe I'll just talk to myself of just like , just like, just hang out here. Like, just stay present. Enjoy this moment. We didn't talk about the future. And I think that that's good. Like we don't have to, we don't have to end this, but don't worry. We have all of these wonderful things coming.Like we can, we can just be in this place. So, you know, saying goodbye, ending a season, celebrating. Being together, being present, reflecting, and that's enough. We don't have to come up with a grand vision and plan for [01:09:00] right now. That's that's at the board meeting in August, for now we could just be present and I think for anyone who is listening, whether you're joining us, just For the first time, maybe, or you have been an active listener or you are a friend that I have texted this episode too, because I want you to listen to it.That it's, if there's some sadness associated with this, there's some sadness for me. Absolutely. Like judge, we can just kind of hang out with that and hang out with those emotions and that feeling, and we don't have to do anything with it. You can just be. That's what I'm feeling right now.Nicole: Okay. Well, we love that. Just being, it might be foreign to us coming out of the spaces we've come out of, you know, Brad, I love Aaron's face. I wish I Katherine: could capture that in audio. I didn't Nicole: see it. I didn't see Erin: it. It's so good. That was so good. No, [01:10:00] Nicole: I'm, you know, like Brad just said, we're always in the futuristic, you know, it's very hard for us to be in the present, but I like what you're saying, Catherine, you know, just be.And, you know, even though Catherine didn't go into what we, what we're doing next. I will, I personally encourage the listeners, if you've not joined to be a monthly subscriber and you know, you came in listening to the podcast season three, season four, or maybe even season five maybe you can go back and, and, and, you know, become a subscriber to support tears of Eden.We're doing a lot of shifting because we want tears of Eden to be here for the long haul. But there are a lot of great episodes back in the archive episodes that like, you know, Catherine said they're timeless. So wherever you are in your journey, I'm pretty sure you can glean from a lot of stuff that was poured out in those podcasts.So think about it, think about becoming a monthly subscriber. It will support the work, but it will also [01:11:00] support you at the same time. Brad, Aaron, anything you want to leave the listeners with. As we get ready to close out. Brad: Well, white man has talked enough. Katherine: That's another good title for the episode. Nicole: That's it. Done. Done. Erin: I never have talked enough. I have one more thing to say. The, the word that comes to my mind listening to you all today is gift. Keep thinking about you being a gift to this space and the, what wider world of spiritual abuse and, and religious trauma, Katherine.And what I also hear you say is that doing the podcast has been a gift to you. There's been something at moments whe

Lesley and Brad are back to reflect on Jennifer Szpigiel's rise to icon status in this episode, focusing on the power of sharing the full story, including the unseen struggles behind success. The duo underlines the importance of daring, audacious actions in setting the stage for future triumphs.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why transparency is key to helping others from self-doubt and business worries.   Why maintaining success can be more challenging than obtaining it.Understand how to foster a company culture that consistently celebrates small victories. Why personal rewards are essential to remember and appreciate small wins.How to demonstrate readiness to life and business through bold and audacious actions.Episode References/Links:Join us at our West Coast Summer Pop Up Tour - Aug. 8-20, 2023Join us at Agency Mini - Sept. 10-16, 2023Join us at our Cambodia Retreat - Oct. 8-13, 2023FREE Ditching Busy WebinarAmy Ledin - Episode 5: "How to take fast action against limiting beliefs"  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Get your 15% discount for Toe Sox – use coupon code LESLEY15Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brad Crowell 0:00  None of us are meant for everyone. But we all are meant for someone and some group of people because of who we are, how we communicate, the way we communicate, the vibes we put out, people will connect with you when they won't connect with me or Lesley, right? They will connect with you and you will be able to help them in their lives. And it's so easy for us to forget that. You know? We're not for everybody. But we absolutely are for some. eah we're going to switch that so I'm going to just update that here. Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 13:10  Welcome back to the Be It Till You See It interview recap where my co host in life, Brad, and I we're gonna dig into the audacious convo I had with Jennifer Szpigiel in our last episode. If you haven't yet listened to that interview, you can feel free to pause this now.Or you can slow, you can put Lesley on half speed for this episode.Holy moly. What is wrong? I'm like, my knees and my teeth and my C's Brad Crowell 14:05  Jennifer Szpigiel. So you had this epic convo with Jennifer Spiegel.Lesley Logan 14:09  She's badass. If you haven't yet listened to it, you should! Is this slow enough, Brad? You should pause this now. Yeah, and go back and listen to that.Brad Crowell 14:20  Yeah, now just put it on 1.25 It'll be good.Lesley Logan 14:23  Yeah, so I live in a 1.5 speed. And occasionally, I have guests that are at the same speed as me and then you're all fucking screwed. You're gonna have to slow it down (...) I can't talk slower when someone else's faster. So you know, anyway.Brad Crowell 14:39  Well, here's the deal, y'all... (Lesley: Today's Brad's birthday.) Today is my birthday...(Brad: You are 41= Holy cow. Are you kiddin me?...(Lesley: hot damn) it says in the script. Hot damn.Lesley Logan 14:42  It's also international chest day. And we are also in Scotland. With my dadBrad Crowell 14:57  Right now. At this exact moment. Yes. So probably driving down to Leeds.Lesley Logan 15:02  Congratulations, though, Brad, just because last week, well, two weeks from when people listen to this, we told someone your age and they didn't believe it...(Brad: That's true.) They thought you were a few years younger.Brad Crowell 15:15  Yeah. They said, they said early 30s, that works for me. Yeah. All right. Yeah. They thought it was early 50s.Lesley Logan 15:27  That is not true. Anyways, we're...Brad Crowell 15:30  41, can't believe it. It's international chest day. I had no idea. My entire life. July 20 is chess day and I am a fanatic about chess that y'all have never heard me talk about...(Brad: really not enough.) Yeah, you've never heard me talk about, but I played on the chess team in middle school and high school.Lesley Logan 15:30  When we watched the Queen's Gambit, you were very integral in helping me understand why this was at all important.Brad Crowell 15:57  Why the drama...(Lesley: there's so much drama like if there hadn't been dramatic) (...) there's so much drama about the move of the chess.I was like, I don't get it. Anyways, happy chess day.I've recently started watching these great YouTube chess clips where this girl is, she's working on becoming a grandmaster and her mom is and they sit down in the park in New York...(Lesley: Oh, you play, he keeps showing me) and her mom like woops these people's asses and they don't even see what's coming. And she looks like, you know, she just doesn't come across as this confident chess person and she's so smart. It's brilliant. Love itIt's just a side note. Can we just, like, if these morons are, it's 2023. And they are assuming a woman cannot slay them at chess. They deserve to be slayed.I think it's this that they come out with this crazy bravado of like and it's part of the like, it's actually like a tactic. It's like people sitting at a poker table where they, you know, they're shit talking the whole time. And that's supposed to get under your skin. So these guys tried to do that. And her mom doesn't talk back at all. She hardly engages with them. She just plays the game. Destroys them. And then they don't even know what happened. And the girl that watched, she's also amazing. She's, you know, she's obviously in a family of chess players.Yeah, I think all of them need to live in a world for a little bit of time where they just assume everyone's better than them. Clearly their parents didn't tell them that. Yeah, like mine did. Yeah, I go around the world going, everyone's better than me.Some of the videos are cringy as fuck because it's like being mansplaining, Oh, God, just Oh, and you're about to lose. Anyways. Well, also moving right along.Lesley Logan 17:45  So while we are currently in the United Kingdom, over to Scotland, we're gonna be in the United Kingdom tomorrow. Is that how it goes? Brad Crowell 17:52  No. It's not the United Kingdom...(Lesley: It's not the United Kingdom. So sorry, you guys.) Scotland, Britain slash England. Lesley Logan 17:57  Sorry, I'm in America. My history classes were shit. So it's not. That's not news. So we are going to be in Leeds tomorrow with our Mullet Tour you've been hearing all about. I'm excited for this. So we are so so excited. I have no idea if when you're listening this that there's any tickets left because it was pretty much sold out at the time that we're recording this. So but you can go to opc.me/uk you can also just hit up our chat bot people. It's not even a bot, hit up our chat. It's real human beings, will get back to you at real human hours and they can tell you what you can purchase. That's what's so amazing about just hiring the whole fucking team. Next month is August and we are going on tour. Yeah, you should say it the way it's written.Brad Crowell 18:38  We are going on Toooooour! I wrote that. Lesley Logan 18:42  Yeah, he did.Brad Crowell 18:44  So it's our West Coast summer tour. And we're, we're leaving Vegas going south towards Los Angeles, then going to coast all the way up to Seattle with a bunch of stops along the way. And then we're gonna scoot back around through Idaho, Utah back to Vegas. So, if you're anywhere in the vicinity of that 4000 mile loop, just go to opc.me/tourLesley Logan 19:07  If you are one of the third of USBrad Crowell 19:10  Come hang out with us because we'd love to meet you in personLesley Logan 19:12  You guys, again, exotic cities that you were talking the coolest cities Redlands, Long Beach, you know, Long Beach is cool because it has all the rap songs.Brad Crowell 19:24  Bakersfield, Hanford, Fairfield let's go Modesto, Modesto Fairfield Bend Oregon, Portland, Seattle, Spokane, Idaho Falls, Salt Lake City, St. George...(Lesley: I'm sorry, all of them?). I'm working on it. Okay, well, so some of those cities are not confirmed, we're working on it, anything after Seattle...By the time you hear this, they better be confirmed.Lesley Logan 19:47  Okay. Well, they have to be confirmed. But the ones before Seattle are for sure confirmed and spots are selling out so fast. Yeah, I just want to say like, I'm so fucking proud of the people who are partnered with us on this tour because they are really bringing their community out and it's not an easy thing to do and I'm just can't wait to squeeze them all in real life. September it is Profitable Pilates Agency Mini Nine so this is our business coaching company and it is our week long coaching event and we only do it twice a year and to be honest we're working very hard to do it once a year and will once a year be next year maybeBrad Crowell 20:21  Maybe. Do not wait on thisLesley Logan 20:23  Go to profitablepilates.com/mini to get on the waitlist, waitlist people get extra time. They actually get to join the group early. Which is kind of crazy. You actually while we're on tour, can start getting coached by us before the actual event start.Brad Crowell 20:38  Yeah, like up to a month ahead of the event starting as one will be letting people in, so, that's why you want to get on the waitlist. Okay, tell everybody. Don't shush. Just just tell everybody profitablepilates.com/miniLesley Logan 20:50  (...) because to challenge an industry to actually make it a place where there's so much abundance and people are all making money. Everybody has to know the secrets and air quotes to grow a thriving growing business. I talked to one of our studio owners yesterday she is 100% on track to surpass half a million dollars on a single studio...(Brad: Holy cow.) Single studio...(Brad: that's so great.) Yes. So fucking great. I love that. Yeah. So we have another studio that last year barely missed a million dollarsBrad Crowell 21:23  Literally 10 grand shy. years in sales. So crazy.Lesley Logan 21:29  Yeah. So amazing. So and if you're like Lesley, I'm not moved, motivated by those numbers. I'm a solo person. Yeah, I got you back to baby. Got Your Back. We do home studios, solopreneurs. We help people go from brick and mortars to home studios. So anything in between, I don't care. If you're in a training program, or you've been teaching for 30 years, we are going to help you, if you are, if your business is not going the way you want it to go, then actually this is a great, this is a great episode. Go listen to Jen Szpigiel's episode and listen to this because that's why (...)Brad Crowell 21:57  Well, so, one thing that I just wanted to say was for people who have been teaching for 20 years, or more whatever, you know, the reality is we get stuck in these ruts of that's just how I've always done it. And we do that stuff, too. And we look back now and we go Wait, why are we doing it this way? So there are foundational things that we go through in Agency Mini that will really benefit your business, even if you've been doing it forever. And, you know, I think that, you know, basically, you could take this and maybe even simplify your life and make your existing business even more fulfilling for you. So yeah, absolutely is available for those who have been around the block as it wereLesley Logan 22:42  All right. (...) October Cambodia. You know the trip, you know the deal. Yeah, you really should be signing up right now. NovemberBrad Crowell 22:49  Wait. So go to lesleylogan.co/retreat.Thank you. November, we got something coming up. I can't announce it right now because I have the details. But they're not ready yet. (...) December winter tour.(...) Well, we'll share more detail about the winter tour after the summer tours are already booked up and out. So stick around for that. Lesley Logan 23:11  But if you are jealous of anybody from Nevada, through Idaho, Washington, Oregon, California, then you need to be on the winter tour because that is where we hit. Not everyone else, but we hadn't noticed (...)Brad Crowell 23:25  With all 40 other states. Just kidding!Lesley Logan 23:28  No, that's like 45...(Brad: I'm kidding.) We do not.Brad Crowell 23:32  We do not. That's not an option...(Llesley: So babe) tell meIt is your birthday. It is my birthday. And people need a fun fact about Brad. Oh, well, y'all know I love cactuses. I just told you about my chess habit. I am a Star Wars junkie.Lesley Logan 23:51  I don't even know it's a fun fact, didn't know...(Brad: I mean, I don't know, I've only talked about that a couple times.) You're also a massive gamer.Brad Crowell 23:58  I am a gamer. I am a gamer. I actually love to play games. And I grew up choosing to play video games instead of watching sports. So when my family was playing, was sitting around the TV, I would quietly sneak out the back. And because no one was using the PC and I could play video games Lesley Logan 24:14  I'm pretty sure our new favorite people in this world. I think they were so excited to hear that you were not sports people. And not only we're not sports people, but when your family was watching sports, you left to go play video games. I'm pretty sure they're now like that is what made them obsessed about you.Brad Crowell 24:30  And I feel like there's no, I just, I had to, Okay, first off, I got rid of my television like 15 or 20 years ago at this point, 15 years ago, I think. Secondly, I had to intentionally decide not to install video games on my desktop computer or my laptop because I was a PC gamer. So when I sat down on my computer, it was very distracting for me because like in the back of my mind it was always calling, Woo this game, this game, this game. So, I had to make the professional decision, or I would never work. I would just play video games all day. So now, when I game, I only game on my phone. And it's like between, you know, like if I need to take a break or, you know, at night when I'm winding down or something like that. Lesley Logan 25:19  When I met him he was in like some sort of Guild thing.Brad Crowell 25:24  I was in a guild. Yes, that's true.Lesley Logan 25:26  So he was. So here's the deal. What's really funny is like, now fun fact about me.Brad Crowell 25:31  It was, I'd like to say it was a community. And that's so like, yes, it's a guild and that's nerdy and fucking like dorks. But I was in a community of people playing the same video game, and we would all chat with each other about the game.Lesley Logan 25:44  Yeah, so we, so a couple years ago, we were on a drive to LA and something somebody disappointed me in a way that it's hard to disappoint me, it's actually doesn't like disappointed me as a person. They will they they fail to show up for my community after committing to doing that. And that was a disappointment to me. And it pissed me off so much. And I couldn't do much about it except for reschedule them. And I was so infuriated I downloaded a video game on my phone and Brad saw like this whole other side of me.Brad Crowell 26:21  It was like the very first time in our entire history togetherLesley Logan 26:24  I was like in this game for two hours, I didn't even speak and I was just and and he's like, whoa, and I'm like, this is why I don't have video games on my phone and it was a win recently...(Lesley: I've converted her people) I know, but it was an FYF recently that I actually put my phone on greyscale so yeah, I played my video game less. anyways, that's fun facts about Brad and me. That's why you're all here. Okay, so um...Brad Crowell 26:50  Well stick around. We'll be right back. Okay, now let's talk about Jennifer Szpigiel. Jennifer or Jen or Jenny I think you call it a Jenny is dedicated individual who finds fulfillment as a mother of four while while nurturing her entrepreneurial, she's, endeavors I was gonna say here, but she's very entrepreneurial. She's run multiple businesses. She embodies continuous self improvement, and inspires others to become the fullest versions of themselves through her platform, which is called Becoming Iconic. So she's Jenny from Becoming Iconic, y'all Lesley Logan 27:38  Jenny from the iconic block as well as like you're just saying Jenny from the block. She's Jenny from becoming IconicBrad Crowell 27:44  Go Jenny Szpigiel. Her last name is definitely a mouthful to spell so that's why she goes by Jenny from Becoming Iconic.Lesley Logan 27:51  Yes, yeah. You know, I love people who changed their names...(Brad: You did) Yes. I mean, I think it's great that Michael is on by Michael unbroken. Who's a go by it's full. I think it's great. I like I don't know. I mean, my name is my name. But I'm we're currently trying to change yours. Brad Crowell 28:09  Everybody calls me Brad Logan.Lesley Logan 28:13  You give it to people because it's easier to spell.Brad Crowell 28:16  Yeah, I don't hate it. Yeah, it's definitely easier to spell than Crowell. Yeah, it's true.Lesley Logan 28:22  Especially when a magazine goes by CromwellBrad Crowell 28:24  Motherfuckers. Put an M in there. Lesley Logan 28:26  Sorry, guys. Side note. We're not healed from this yet.Brad Crowell 28:31  Not that I'm bitter about it, or anything Lesley Logan 28:32  Brad's finally been in a magazine. And we were interviewed together as a couple...(Brad: And I edited that shit) He said, please change my name. This is how it's spelled, which usually it's like, please change Lesley's name. This is how it's spelled. And they changed it in the article, but not in the actual like title. Yeah, just like the thing that's big. Brad Crowell 28:55  So yeah, yeah. Anyway, moving along. Yeah.Lesley Logan 28:58  So let's have a lie left. So she said the epitome of success is fulfillment. And one thing we talked about is like, all these people putting out the numbers that they make, this is the income I make every month and like, that's why you should hire me or this the income I make on this. And I will say just sum it up. I actually do love women seeing the possibilities of income that can be made in a month or a year by anybody. I think it's very important. In fact, I was listening, like, it's very empowering it's also like you got to see what's possible sometimes if you don't, if you can't see it, you can't do it right like you've got to be able to, like, there's some people need to know that that's an actual thing that's out there. And I remember listening to another podcast where like, the woman was like, it's so important for women to share salaries are making in a company so that when they go to negotiate for salaries, they know what is possible, sure to ask for. So I wanted to stay. I actually do love when women talk about money in that way. However, what we talked about that I wasn't loving, what she's not loving, is that some of these people are not telling the full story. They're actually not sharing the journey that got there. They're not sharing the actual behind the scenes and, I was telling Brad, I was like, I don't know if we talked about it on the pod but like, there was this one reel that came up on my phone it was like this Airbnb made me this many 1000s of dollars plus 17 cents.Brad Crowell 30:25  Was that the dude in the socks and he was facing to the side, like, I remember that ad exactly. It was beautiful. It was really well done. AndLesley Logan 30:34  It was just his reel and it was like his, it was a post for him to sell you on hiring him on how to make income off of your Airbnb. However, when I saw that, because we're educated enough, because we know how much it costs to like, do these things. I was like, but how much did the Airbnb cost? What are the cleaning fees? Like what are the other things? I have a client who has an Airbnb, and y'all she has had to replace so much fucking shit. So yeah, okay, maybe that income, but like, what was the cost of it. And so her big thing is like, we need to also normalize the full story. And we need people to actually know that they should know that full story, so that they are not thinking, Oh, my God, there's something wrong with me because I'm doing something similar to them. And I'm not making that money.Brad Crowell 31:25  Right. I mean, if you're, if you're like saying, I made $8,946.32 a week off of this thing, you know, it's a bit weird, first off, but also, you know, I'm obviously watching your ad. So, how much did you spend on these ads? Like, you know, like, are you...? You know, that's why you're talking about the full story. And I think that that's, honestly, it's one of the things that we, I'm going to shift this over to something that I'm proud about, we are very transparent with our coaching, like how we run Agency, and we talk about these, you know, the hidden costs, as it were of running a business. And, you know, like, you know, even running, running a modest, like, home studio still has costs, right? You know, so (...)Lesley Logan 32:15  Exactly. And the problem is, is that a lot of people don't even include those costs. And that's why they struggle with their business. Yeah, we are very transparent. Like when we're coaching our group, I was talking about challenge, and I said, Okay, with 300 people sign up for this $90 workshop, we're like, whoa, and I'm like, that doesn't cover my payroll. If you actually grab a calculator, and you type it in, it didn't cover my payroll, is it impressive? Yes. Am I proud of it? Absolutely. Sure. Is that all, I make all that money? No, I made money. And that money went out to disperse across the team, across our bills, across our expenses. So when we tell people, yes, you can make six figures on home business. Yes, you can make six figures at your solo studio, yes you can make a million dollars at a studio. We also share that you have to know your costs. Because otherwise, what's the point of the million dollars? Why have that goal if it actually cost you $900,000 To get there, in fact, we had a girl who was so , she's so want to make a million dollars a year. But when I looked at all of her, like, costs...Brad Crowell 33:17   Yeah, she was hardly profitable.Lesley Logan 33:19  It was a $900,000 cost. I was like, why are we going for this goal? Why not cut more costs and go for $500,000? And you can actually profit $300,000? Right. So like, why are we going for a million? So it's just really, I just really, I, again, I think is absolutely important to normalize how much is possible to make in a given occupation or opportunity. But I do think we also need to normalize like, asking, How did you get there? Show me your work. Anyways, that's what I love. I love that we talked about it. And I also think like, it's again, just go back to her thing is like, it's all about fulfillment. So you can go for big numbers, but if it's not fulfilling to you, what's the point? We're not here to live on this planet just to make a ton of money. You can make a ton of money and be in a job you actually like.Brad Crowell 34:09  Well, you can make a ton of money and be at a job you hate. And that's not that's not fun. Or you can make a ton of money like, Okay, the best case would be you make a ton of money and you love your job. The not great cases make a ton of money and you hate your job. Something that's not great is that you love your job and you make no money. But what if you did you love what you're doing and you're making enough money?Lesley Logan 34:33  Yeah, you're making the money you want to make. And we have an episode coming out with Nicole Mitchell, which I cannot wait for you to hear where she actually talks about like how it is at... Absolutely, you should charge, you should figure it out how to monetize the things you love to do. Because you deserve to do the things you love to do. And get paid for it. Yeah, but that's coming out. So anyways, it's all about fulfillment. What did you love?Brad Crowell 34:55  Okay. So couple things. First off, one thing she's just kind of threw out there, which I thought was awesome. And it did shift straight into the conversation we just had. Getting success is the easy part. Holding on to that success is where you have to put the sweat equity in. And so I find this really interesting, because if you, I have been reading a book, right now that really talks about paying yourself first, right? is the general concept of the book, right? And something tha, like, having come from the startup world, where somebody makes a million dollar investment in the company, and then you just go to around and you spend a bunch of money over every month, and you figure out your burn rate, and all that kind of stuff. And whatever, you know, you have this like road until it all implodes on itself, like x months later. You know, it doesn't, when you, when you flip the, when you flip it, and you're working for yourself, and you're, you know, trying to keep your expenses low and growing it and all the things, your expenses can get really, they can grow a lot, too, right? And so what she was saying was, I was making 30 to $40,000 a month in sales in my business, but my credit, my personal credit cards were maxed. My life was in shambles. I was really stressing out all the time, I was ashamed as fuck. And that wasn't how, like, Okay, cool, I can go brag about this epic business. But again, lifting the hood being transparent. She said it wasn't. It didn't sit well with her. And so she had to shift everything, so that she could pay herself out and hold on to the success that she was creating in her business. And that changed her business slightly. But, you know, it allowed her to, to actually enjoy the process again. So and that said, one of the things that she talked about was gratitude. It's a celebration in motion. Right? So it's a practice, right? And when you, I think that it's so challenging to step aside from the thing that you're working on, and look at it from a third party perspective and be like, holy shit, this is pretty cool, what I'm working on and what I've done, or what I've accomplished, and to look at that and to celebrate yourself, right, she said, she had a client who made $100,000 in a month. And her entire goal for the year was $100,000. But she made it in a month. And then she was like, Okay, this is amazing. Now on to the next thing, right? And she was like, Hey, slow, slow down. Yeah. Because do you realize what you just accomplished? Like, you have to appreciate that you have to take the time to celebrate that. And I know how hard this is, because I'm not very good at it myself, celebrating, right? And that's what I loved.Lesley Logan 37:49  Maybe Brad needs to come in and do an FYF every once in a while.Brad Crowell 37:52  Maybe, that'd be fun. Yeah, I'd be open to that. But she said, celebrating is a practice. Right? And, and that's what kind of grabbed me, I thought, Oh, how can I work that into a consistent routine of mine, to look at what we got, and go back and reflect. So one thing that we did to go this direction was in our group, slack for our team, we actually created a wins channel. Yeah, that I'm in there literally every day. And I see all the things and I see this wins channel and it reminds me, Hey, what is a win that we can celebrate as a team. And that has been really good practice. Finding thingsLesley Logan 38:34  I've said this before on the podcast with one of our contractors who only does one thing with us, she only does our, our Amazon flashcard stuff. So she's in there to communicate with us. But like, it's so rare that you even see her in there. And she reached out to Brad and she's like, You know what I love about your company? You guys celebrate all these wins. So you guys, she does this thing for so many companies. Brad Crowell 38:59  Yeah, we're just one of her clients. But when we when we invited her into our Slack, it was to the whole team and she's like, whoa, okay, I'm part of this team now that I didn't really even know existed. And so she gets to see the inner workings of, you know, some of the communication of what we do...(Lesley: And she loves it. We are her favorite clients, I think. I'm just gonna say it) putting words in her mouth. But yeah, we'll take that. Lesley Logan 39:21  Whatever, I'm sure Mel loves me.Brad Crowell 39:24  So, Jennifer mentioned rewarding yourself, like, here's a couple of ways that you can celebrate with gratitude, rewarding yourself with fresh flowers, writing in your journal how you felt in the moment so that you never forget it. I think that's something that I've been learning about a lot because we listen to a guy who has been sharing stories from his life over the past 40 or 50 years of his life. And every single night on this podcast we listen to, it's a new story from, he's clearly going back through his journals, and I was like, Well, I'm pretty sure I burned my journal after high school, you know, so I don't have any of these memories. Not that I wanted to keep those memories that weren't that awesome. But, you know, he journaled, he's been journaling for decades. And so he actually has this crazy account of his own life, how he felt, what was going on, who was involved, what actually happened. And now, because of podcasting, he's able to share those things, which I find really fascinating. But this made me think of episode three of this podcast with Amy Ledin.Lesley Logan 40:42  She three or five.Brad Crowell 40:46  Can't remember. (...) Anyway, Amy Ledin. Amy has her daily affirmation cards. But she also has a card that I love. That is the her wins card. And when she's feeling down, she pulls out her wins card, and she reads through all the wins. To help her own self, her own state of mind and remind herself the things that have happened through her journey that kick ass and actually will help her in this moment. So yeah, loving that idea. ...(Lesley: I love it too.) All right. So finally, let's talk about those Be It action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Jennifer Szpigiel? First go forward and serve the people. Lesley Logan 41:56  I love this. I actually, I know it's your Be It action (...)Brad Crowell 41:59  This is a great Be It action item, Brad. Your voice has changed. She's hiding over here. Recognizing that someone somewhere in the world is absolutely 1,000% looking, hoping, praying for the service or product that you have to offer. And I think that that is so, we forget that, that there is a like we are, none of us are meant for everyone. But we all are meant for someone and some group of people because of who we are, how we communicate, the way we communicate, the vibes we put out, people will connect with you. When they won't connect with me or Lesley, right? They will connect with you and you will be able to help them in their lives. And it's so easy for us to forget that. You know? We're not for everybody. But we absolutely are for some.Lesley Logan 43:03  Yeah, I think that's beautiful. Yeah. So, I liked the Be It acion item of making the bold audacious move. Hello, Be It!Brad Crowell 43:12  Be it.Lesley Logan 43:14  So, messy action. So, this is the most important part of it, stop waiting for life to show you show and prove to you that you are ready. You show life and business you are ready. And that is the ultimate Be It Till You See It because we, I see too many people waiting for a fucking sign to show that they are supposed to make a left or a right or go straight. And it's like actually, you go right or left or straight. You do that because you cannot make a wrong decision. And, I, like, it's like when I wanted to have a partner in my life. I showed the universe I was ready by pouring two cups of coffee every morning even though I was one person to drink those two cups of coffee. I show the universe I was ready for a partner in my life by not filling my holiday schedule for Christmas. I showed the universe I was ready by keeping Thursday nights open, like, that was me showing I'm ready for a partner, I have space, look at this space that I have created. And, like, if people are, like, sitting around waiting I know this whole episode is about business and I just hold about a partner but like it's the same thing in your business if you're wanting your business to be a certain dollar amount because you have this goal of giving back x number amount and you want to like pav these things, you want to buy a house, whatever those things are. It's very valid to have whatever dollar amount you want is valid. You just need to know why you want it right. If you're waiting for the universe to go, here's your bag of money. Or go, Oh look here is this connection. No You have to go out and show the universe, I'm ready for that connection.Brad Crowell 45:03  This is what, I talked about this all the time based on your ideal schedule webinar, right? Like, if you know what the schedule is that you want to keep for your business, and you're teaching people at 9, 10 and 11am, and you don't have a client at 9 and 10, then you hold those hours open for the clients that you will have. And you actually use those hours to go find that client.Lesley Logan 45:26  Yes. I want to make sure you all know this. I say this all the time. And you can get that whole webinar for free. It's called Ditching Busy. Yeah, yeah. Ditchingbusy.com. So if you want to be teaching in the mornings, and you are currently not, you don't just sit in your house and like, clean and do laundry. You go and do actual things that would, would get you clients during that time...(Brad: And that's the bold, audacious move) yes, your admin, all the other things you do for your business. They're like, Oh, I'll do it during that time, because I'm a client yet. No, that's not what you do during your admin timeBrad Crowell 46:01  100%. You do not just like, you know, get through your emails while you're waiting for a client to magically appear. If you set aside 9 to 10. That's when you go find that client, you go out, you meet the people, you connect, you chat up the local business next to you, whatever, you got to be out there intentionally seeking the client that you're supposed to have at 9 and at 10. Okay? And that I think, is the bold, audacious move, where, you know, Jennifer is talking about showing life and business that you're ready, I'm ready for this client. You know how ready I am. I'm so ready. I'm out here finding the client. Yep.Lesley Logan 46:37  Yep. I definitely, like made some moves in my business that were scary as fuck. But I could not continue going the same way I was, and expected my business to be different. Doesn't work that way. All right, I'm Lesley Logan. Brad Crowell 47:03  And I'm Brad Crowell.Lesley Logan 47:06  Are you going to be bold and audacious? How are you to become iconic? What were your takeaways from Jen Szpigiel? We want to know, we want you to tag the Be It pod, tag her and, you know, if you have a question or a takeaway, or a bold move, or maybe you've had like a win because of these podcasts, we want to know, I want to share with this podcast. So you can actually, it's very easy. If you get the emails every Thursday from us, you can just reply back to those with those. Or you can DM us on Instagram or on YouTube. We've had some amazing people who have commented on YouTube. So you can do it there. Anywhere that's easy for you. We can see it where we already are. We will make sure to share that on the show. And until next time, Be It Till You See It! Brad Crowell 47:44  Bye for now.Lesley Logan 47:45  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.  I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell 47:45  It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan 47:45  It is produced, edited by the Epic team at Disenyo. Brad Crowell 47:45  Theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan 47:45  Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell 47:45  Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

An honest conversation about the journey through fatherhood, balancing a career, and navigating the emotions that come up throughout the process. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The history of Feel Good Fatherhood.Navigating the new career of being a parent.The process of going back to zero.Why Feel Good Fatherhood exists.The value of men recognizing what is happening on the inside and communicating it. Episode References/Links:Jay Twining WebsiteFollow Jay on LinkedInFeel Good FatherhoodGuest Bio:A game designer for 10 years but something was missing. Jay is striving to be a devoted father, chasing his career in branding, and opening the conversation about fatherhood on his podcast Feel Good Fatherhood.   If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Get your 15% discount for Toe Sox – use coupon code LESLEY15Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript: Lesley Logan 0:00  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Hey, hey, hey, all right, I have an amazing episode for you. This is definitely umm, it's, it's, I'm just so excited. First of all, we have a surprise guest and a surprise. So we have the guest, who's Jay Twining, and I'm so excited. He is one of our strategists that helps us work on our business. So we know him very well. We know how he is when it comes to like working on your business, growing, noodling, and getting deep dive in there. And what I loved is learning so much about him and how he got to where he is. I hope that what you discover as you're learning from this is that we all have a journey. And too often because of perfectionism, overachiever ism, we discount ourselves from being qualified to do certain things. And because Jay did not, as you'll hear in the story, he actually put himself in spaces that really helped get him to exactly where he is today. And then also led him to the ability to do something that he dreamed about many, many, many years ago. So dreams take time. And this interview has a really lovely storyline for you to see not only yourself and the journey, but also for those of you who have men in your lives or a male listener to this. I think you'll really enjoy what he's working on right now. Have an amazing time listening to Jay Twinning. Hello Be It babes, okay. I'm so excited. We actually have a wonderful, amazing guest here and also Brad here, who the wonderful, amazing guest is and he changed his plans, y'all. He was gonna go for an afternoon walk. I'm just, I'm pretty sure... (Brad: I'm here today), I'm pretty sure that was (...). And he was gonna take from someone else.Brad Crowell 0:25  It was Dai Manuel (Lelsley: yeah), I was gonna do my 30. Lesley Logan 0:28  Yeah. And he's doing the self development part first. Lesson's called that... (Brad: that's what we're doing). So the reason why Brad is here is because we've an amazing man, who we've come to know for more than a year now, maybe longer. His name is Jay Twining. And he is actually, we go, he's really close to us, because he works with us on our business every single month. So, Jay, will you tell everyone who you are and what you're rockin out right now?Jay Twining 0:51  Absolutely. So, I am a resident brand strategist for Brand Builders Group. And so I get to, I have the pleasure, I have the privilege of working with folks just like these two building their brand. But also, what I do is I have a well, I do Feel Good Fatherhood. And so that's a show. And I just like working with dads and having conversations about what they're about. And that really, really kind of lights me up.Lesley Logan 1:15  So I love this because I think a lot of people don't end up with a coach who's also a client of some kind, like actually doing the thing that they coach on. And so I actually really appreciate it because you, with Feel Good Fatherhood, you're coming at everything that we're doing from the same place like you know how much time and energy an episode like this takes, like, I think our listeners might be like, Oh, this is like a 30 minute episode or however long it is. And let me just tell you the amount of hours pre and after to get it is not 30 isn't even double 30 minutes. So what made you want to get started with Feel Good Fatherhood? I guess we can almost start there because that's kind of like why you'd be even interested in coaching people on this on on the journey you're going.Brad Crowell 1:55  Yeah, which came first here, chicken or the egg?Jay Twining 1:58  Got it. We'll do Feel Good Father first. So this is this is great. Brad Crowell 2:00  I mean, did you start Feel Good Fatherhood prior to becoming a BBG Coach? Jay Twining 2:06  Oh, no, this was afterwards... (Brad: Okay). However, the, I would say the genesis of the idea was long time ago. And so when I was making games, so I was a game designer for about 10 years. Living the life I was in actually is in San Diego, in, you guys, neck of the woods. And I went to, I think the first thing we got to do was like preface, what it's like any industry and so lots of hours, overtime crunch is kind of common knowledge. Not that different from being a business owner. ot that different from being a say in Hollywood, something like that. So lots of hours is the normal cadence. So I woke up one day, and it was a normal day, I left for work at a normal time, and my daughter wasn't awake. And then I went for my standard eight hours eight and a bit. And I came home a regular day came home at a regular time. And she was asleep by time I came home. And the thing I did was I walked upstairs, I woke her up to sing her lullaby. And while I was sitting there doing this, when I came back down, I had this inner turmoil. So I just had this moment where the things that I'm doing in my life, the way that I've set up my day to day, they aren't really aligned with number one who I learned later on who I am, like my new identity, but also with what I'm doing. And so while I was doing my dream work, and while I was really activated and fulfilled, and while I loved everything I was doing creating games, and providing entertainment for people all over the world. It wasn't filling my cup anymore.Brad Crowell 3:41  And presumably that was because of your daughter.Jay Twining 3:43  Yes, because of my daughter, and my wife and my family and...Lesley Logan 3:49  Listening to guys, let's make sure that the wife (...)Brad Crowell 3:50  100% percent.Jay Twining 3:53  And it took me a while like I kind of had the niggling sense. Like I had the sense somewhere in my body, like it was showing up in my body and lots of things were going on. It took me about four years to figure out, it's time for me to leave. It's time for me to pursue something new. All this kind of happened, that's sort of the preface that's the scene. What was really happening was that my daughter was born about three weeks after a major studio that I was working at closed and it was very public. Incredibly stressful. It was 38 Studios. So for the listeners if they want to go down the rabbit hole of public business and private business, it's it's pretty crazy what happened. And we went through that and so full company closure, no no health insurance, no nothing, baby born in Providence, Rhode Island, tons of stress. Within a month got had the next position moved across the country. So uprooted from all my support group, uprooted from all my mentors, uprooted from all my friends, like everything. My, my parents were living abroad in Singapore. So they were 12 hours off. So I had, I didn't have that support network anymore. And then, and then the, and then her parents were on the other side of the country. So it was like a six to eight hour, it was a full day trip just to come visit us. Yeah. So you can imagine, like, at this time and a family, you need local support. Lesley Logan 5:20  Yeah. Well, I also just want to observation I had, because first of all, you're like, it took four years. And I think some people are like, wow, it took four years, if you had this moment, like four years is actually a short amount of time when it comes to like, transforming the life that you want to, like, go from like, this career to like, how do I actually change that. And also, it makes so much sense because if you like, lost everything in a moment that like, felt like so much certainty. You're so new in this job, with a new child and everything, like the last thing you want to do is go let me just like fly by the seat of my pants. It's a moment. So I think it actually makes more sense. Why it took four years. Brad Crowell 5:57  Yeah, I think that's what that's kind of the experience I had too because for easily two years, you know, you and I would like I need to get out of my job. I need to get out of my job. How am I gonna get out my job? What would, what am I going to do? What could I do instead? Right? And then after, like, finally leaving, I had another two years of like, still trying to figure out how am I going to build my business? How am I going to make money? How am I gonna do this? Until we settled on what today might look like. So yeah, that seems far for the course. Jay Twining 6:30  Awesome. And all very true. And so when we so then we have all this stuff going on. And then finally in the last, here's the last straw. The same year my daughter was born, in May, my biological father died in December.Lesley Logan 6:46  Oh, geez. So like, so now we just layered it. Jay Twining 6:50  So everything's like happening. Oh, and by the end, and then on top of it, in November, because we were estranged. And this is the real this is kind of the real genesis of Feel Good Fatherhood we were estranged 15 years, no relationship with my biological father, my sister and I were looking for him, like public records, everything just like where are you? Do you? Are you alive? like standard questions like that. And so all this kind of stuff is happening on and then a couple years later, when things finally slow down and stuff, like it just kind of hits me I was like, I never wanted to be a father to my kids, like my biological father was to me. Oh, and that, and that story of the estranged parent, you know, like, I love data. So two out of five kids in the United States are in fatherless households, 40%, there's a reasonable odds that every person that you meet grew up grew up in a fatherless households, that's a reasonable number 40%, that's almost the majority. So when I when I kind of combined all these different pieces of data, the way that I kind of find success in my life, is that I kind of do two or three core things, right, I kind of like to talk and engage in a community to kind of figure out what's going on, that was gone. I like to find people that are ahead of me on the journey or walking with me on the journey, and hanging out there. And that didn't really exist. There were no new fathers around me. It was completely outside of that, that group. And then the other one, in the other place where I leaned a lot on is family. And that was, that was out. Right? So because I mean, they were a phone call away. But it's it's kind of different in the face to face interaction being in it is different than that kind of interaction. And so now we're, so now that we understand the history, Feel Good Fatherhood exists, because there were two things were going through my mind. Number one, I don't think my experience is that weird for new dads. I think it's very common. And I think it's very common today. And I think more fathers today go through what I went through than not... (Lesley: right). And number two, I think that sucks. I think that's the worst state. And I think that, in general, not only for fathers, but for parents, the whole scope, that we don't do a really good job of, of a society of gathering around people that are intricately valuable in the world. Like being good parents just being present, just being a present parent, like not even the qualifier to being a good parent, because that in and of itself is a journey. Just being in the room. And raising is is that's already hard. You've added another career on top of everything else you're doing.Lesley Logan 9:38  Yeah, I think we most of our listeners are, I would say are a parent in some stage of that. And it is, first of all the pressure on parents to like, it's like they're like, here's your child and all the pressure in the world, on your shoulders now. And if you didn't have and I would say you If you said 40% are fatherless homes, then I would say all those moms that they were those 40% they had moms who were like overworked, underpaid, and like, under like prioritize in their life. So so many people don't have an example role model of anything that shows that like, this can also be something that I love. It could be something that could be that could feel good to go with your title also, like it's possible. And if you but if you don't have a support system, which if you don't have a parent around, that's if you're down one, so Oh, that's a lot that's...Brad Crowell 10:34  Also... (Lesley: articulate) well, also I think there was you kind of slipped it in there. But you said, this new career of being a parent, you know, it is easily as comparable or even more so than a career move, like a job move. Yeah.Jay Twining 10:51  Yes, and I think and when I, when I think about and I explain it that way, I think about any sort of hard skill that you need, like, we're all kind of business owners here, right? So there are probably off the top of our heads, probably 25 different things that you need to basically master to have a successful business. It's the same number for raising kids, like, so you're so on top of everything else is going on, we're just we're just trying to figure out, let alone the physical care of have a new have a new baby, you're learning new interaction styles with your spouse, they have all the same fatigue and frustration you do. So like when you think about the powder keg of the house, it's like it's so easy. And this is why you know...Brad Crowell 11:41  For those that are watching YouTube, that was the mind blown emotion. Lesley Logan 11:44  Yes, but also my brain went like if these walls could talk, it's almost like there needs to be a show about house walls. It's like, oh, oh, this this and we are going going back now they have a kid. So here, watch this. Watch this. Go. Let's see how this goes.Jay Twining 12:00  I had this funny way back in the you know, Adult Swim the cartoon. I had this weird idea when I was a kid of having a cartoon of a bunch of wheels. Talking about the conversations happening in the car... (Lesley: Yes. Yeah). There they go again. Oh, Jerry's lost again. Not asking for help. Here we go. Oh, Margaret's doing that, like just this crazy stuff. And that would be really hilarious. So...Lesley Logan 12:27  Oh, my gosh. Also, like further. It could be based in LA it's like the same cars on the same freeway. The same wheels are seeing each other. Oh, gosh. You (...)Jay Twining 12:35  How you doing? How you doing? Oh, yup, I saw you yesterday. It's good. All right, let's let's move 10 feet. Okay!Lesley Logan 12:42  I digress. Um, so. So Jay, it took you four years to like, go from this inner turmoil to like making a shift. Was the shift like, did you go part time? Did you just like leap and the net will appear? Like, what was the next? What was that next step that you could take after you had this feeling?Jay Twining 12:59  Let's just let's just kind of layer on stuff. So at this time, I was still trying to make the career work. And when I actually made the decision, I was living and working in Cambridge, Massachusetts, while my family was in Albany, New York. And so Friday night, I would leave work, jump on the, jump on the freeway drive back three, three hours, pull in at 10 o'clock. My young, four year old daughter would be awake at 10 on a Friday night, which is fine. So, So we'd have....Lesley Logan 13:28  What are rules? What is a bedtime anyway?Jay Twining 13:30  Exactly. So so we were just cramming in, like two days, because roughly right around Sunday, like I'd be driving back ballin, like there were so many times I drove back along the freeway just crying because I'm like, What the hell am I doing with my life? And so all this stuff happened. And the real pivotal moment for me was when I finally decided that it was time to really make the switch, because all this had been brewing to this point was I misunderstood, I was having a discussion with my wife about coming and checking things out in Boston for moving there. And then she said, she said, I don't even remember what she said. But what I heard was, I'm not moving to come to you, like in a in like a separation style. And so I had a mental break at work. I like, I stopped moving for about 30 minutes, because I couldn't process what was happening. And then like a bunch of my co workers came to me and they were like, are you okay? Do you need to go home, like what's going on? So I came out of it. And I was like, and I, you know, because I was relatively young was younger than I am now. And I kind of worked for a bit but then I went home and just kind of processed everything and I was like this, isn't it, like this isn't working. This is ended and what was happening was not going to be different from what my life would look like. If I stayed in that career, if I stayed making games... (Lesley: Hmm). So, so this happened and then, you know, six to nine months later there was downsizing. So I was out of work anyways. But by that time happened, I was actively looking for the next position I was actively...Brad Crowell 15:11  Also, I feel like mentally, you must have been, you know, not necessarily welcoming it, but but ready to be making that change. And... (Jay: yeah) when, you know, when that happened at the job, it was like, kind of in lockstep with you. Jay Twining 15:26  So it was it was kind of weird. I remember my boss, when we had the conversation, he was like, Oh, you're handling this very well. You're just being like, like yeah...Brad Crowell 15:36  Like, (...) out the door most of the year.Lesley Logan 15:38  Yeah (...) Oh, so when I was asked to quit, I was like, oh, do you want me to do so today? would today be a good day? Like, because we don't want to fire you. And I'm like, eell, you fire me and I'd be over today. So do you want me to quit today? Like, do you want a two weeks notice? They're like, are you okay? I'm like, um, I guess I've been planning this for a while.Jay Twining 15:57  So like, the only thing I can say to those to those guys, is that it wasn't you and I wasn't at my best. And so if there's anything going on there. So and then it started a whole bunch of years of just not making a lot of money. Trying to hit it because I had you know, I was at you know, I was a solid 10 years in great salary, great career being actively recruited by like Microsoft, and places over in San Francisco, like, just constantly having these discussions about going to these different places and these bigger studios and me just having to say, nope, I'm retiring this part of my life. So all this kind of stuff happened. And I had been thinking about being a game developer. So I was like, I ended up being a game designer, game system designer is my specialty, since I was like, eight. So when all this happened, and then when we when we really take a look at it, my entire identity, like was completely wrapped up in this career. I had almost nothing to back up on or fall back on... (Lesley: Yeah). And so and when we take the moving from place to place and upgrading social support, it was like I didn't, like, I had nothing. Brad Crowell 17:09  You didn't feel like I had a community either... (Jay: I had nothing) (Lesley: I guess)... (Jay: It was crazy).Lesley Logan 17:13  Yeah. We're how old it just so I'm perspective time, like how old is their daughter when this happened?Jay Twining 17:21  So we left? I started working at the Cambridge place when she was four, it would have been around six. She was six when this was all happening. And so she's turning 11. Now, so this would been four or five years ago... (Lelsley: Wow. Yeah). So basically, she was six, I spent about a year and a half, a year, just figuring stuff out, I had to, I'd have developed a whole new set of skills. And for everybody that's out there that the number one skill you need when you're starting a business or trying something new is sales, and I had no sales experience.Brad Crowell 17:56  So did you work at a restaurant?Jay Twining 17:59  Well, I was a busboy at a restaurant, so I was kind of doing that stuff. But I didn't have any that experience. And so I had I deep dived into sales, I worked at a I was an internal salesperson for a direct sales company selling multi $1,000 products. And that was a really steep uphill climb and started to get that thing going.Lesley Logan 18:20  Way to like throw yourself in, like, let's just dive into the hardest thing.Brad Crowell 18:23  I literally would have just gone into food and been a server. Yeah. That doesn't take quite as much as being assistant salesperson.Jay Twining 18:32  Something that I really had to get over. And I still get over a lot. It's just I had a really, I still kind of do like, kind of arrogant sometimes, like in my in here in my head. I have a big ego. And at that time of my life, I was like, Well, I'm used to this kind of lifestyle. So when I come in, I gotta make this big projects... (Brad: Yeah) you know, game designers we have a chip right here on the shoulder. Lesley Logan 18:58  Yes, I've been to several game designer, Christmas parties, actually. So yes.Jay Twining 19:05  Very confident and very self assured. We've got the plan, we have the vision and our whole, like a huge part of our job is enrolling everybody in what we're doing and getting the vision going. And so it was really hard to start back at zero. Yeah, so so it kind of took time and the one good thing that I had going for me is that I guess I still have this I don't have a if I was internally saying this, it's I have a low sense of self awareness in that I don't always when I see something I'm like sure I'll just go try that. Like why not? And so there was this open sales position for, it's kind of embarrassing when I say it now, but I opened sales position for a Sotheby's real estate agent. I didn't need I didn't know what Sotheby's was.Lesley Logan 19:56  Oh yeah, there's zero imposter, you have none. You're like I can do that... (Jay: And I did)Brad Crowell 20:01   I might as well be a salesperson for them.Lesley Logan 20:04  Exactly. Listening, you know what you should try that try.Brad Crowell 20:08  If you don't know, Sotheby's is like the biggest in the world, and that's probably a very, very competitive role.Jay Twining 20:15  Luxury. So it's luxury second homes. Average listing price is 750 plus. The people that have these these kinds of homes, like, this is their second, third and fourth home... (Brad: Right). So the average clientele, their multi millionaires if not billionaires, and they, they have homes and places we like to travel to hotels to vacation.Lesley Logan 20:38  Yeah. Yeah. (...) I've been there... (Brad: Let's do it) (..) Did you get the job?Jay Twining 20:47  Well, I got I got an interview. And, and, and we talked about maybe doing the work, but where it ended up, so but my skill set at that point was actually an information businesses, so information products, courses, memberships, and online sales. And so instead of, he didn't really bring me in for the real estate agent, he was like, Would you be interested in helping me build this business was sure. (Lesley: that's so cool) And, uh, sure. And so we worked together for a while, and it was, it was a wild ride. And we we actually built everything and had some great success with it. And then, and then that led me to what I'm currently doing, which is BBG... (Lesley: So that is so crazy, right?)Brad Crowell 21:31  I love that the interview had nothing to do with the job.Lesley Logan 21:34  But also, like, I think, I think, what I, I'm loving this, and I know what our listeners would be doing, they would never have applied for that job. They would never have and I'm not saying go out and apply for jobs, you know, isn't doing but like, they I actually think a lot of like, someone listeners to this might not even apply for the job that they're qualified for. Because they'll talk themselves out of it. And so it's like a perfectionism. So yeah, like, we could just like all gleam not not too much just enough to like, actually go for the thing that we are able to do that we think, Oh, I'm not ready. If you've ever said I'm not ready for that yet. When that when I do this, then I'll be ready. And it's like, if you're waiting for someone to deem you ready to apply for a job or take the next step. No one's doing that. No one is coming around and randomly going, and now you should go for that interview. Like now you're ready, you know, and if they are, I would like you to look around, you may be in a cult. I'm kidding. I'm kidding. Maybe not that serious, but something close. So. So that allows you to take all your expertise, and like really help all these people who are putting courses together, they're going on speaking, they're doing these things. And then it sounds like it gave you the time to actually sit back and build your thing from the ground up.Jay Twining 22:51  I think the one the number one best thing about this direct sales company that I was working for, and being a salesperson is the sheer amount of personal development that was emphasized. There. There were like if you're not reading and not currently working on you, your mindset, the way you speak on some sort of skill, soft skill, hard skill. Like you don't belong here. That was a language, it's like you just don't belong here. And so I would, I would read Robert Kiyosaki, Rich Dad Poor Dad, Cashflow Quadrant, so I was reading Harv Eker secrets, The Millionaire Mind, I was reading like I was reading constantly sales, personal development, sales, personal development. Yeah, just constant like constant courses, constant webinars, always personal development grow, grow, grow, grow, grow, learn as much as you can. And it led to some, like I met some crazy people, like I met a dude. He had a business and his goal was to own real estate in every single state. He was at 20 states. By the time I spoke to him, and like by time I stopped speaking to him, he was at 25. Like he just and that was within a couple of months, like you just hungry and going after it. And it really kind of let me know that the limit of what I could accomplish was based on the amount of work I was going to put in. And so while yes, I didn't have any impostor syndrome, I didn't have any internal self awareness about qualifying for a position. I knew I could work to make it happen. And so there was never in my mind a there has never been a mind. Oh, I don't have that line item. So I'm gonna go do this other thing. Because so I was in video games for 10 years. When I got that position. I was a data analyst. I went to school for French language. So I learned I know a little bit about French culture, France, French art, like fine art in France. And I took computer science as a minor, because I had always kind of been making games in my off time, and that was one of the big pushes. But getting into the industry. Was it this is a common joke about job openings, right? So they'll list a bunch of like skills that you have and say, like 10 years required for an entry level position. Right? So an entry level position for a thing requires 10 years of experience in a bunch of doohickeys. And it's like, it's absurd. And I remember I looked at this entry level position at Vicarious Visions. And it's really funny. I'll continue this one later on. But so I went there, and I was like, oh, requires like one to three years of game development experience. And then, but when I looked at all the rest of it, I was like, I have all the rest. And I sent a resume to it on a lark, because it was a studio I hadn't really heard of. And it was in a place. I was like, Albany, New York. Where's that? So I had no no frame, you know, because I was young and didn't really have a lot of experience in it. But when I had the phone screen, so I was in between. So this is crazy. I was shooting a safety video, a bilingual safety video, English, French, for the company I was working for. So I was on set in front of the camera doing doing this work. The hiring manager called me. And I said, Look, I'm back on set in like 25 minutes. And he's like what? I said, I said, I didn't really know you were going to call, I appreciate it. But I've got about 20 minutes, what can we talk about? And so in that conversation, I said, yes, I had worked in building my own games, I had been playfully, playfully coding since I was about my daughter's age. So about eight. My first language was basic, and I made a little text adventure. And so I had been kind of doing this work. And then by the time I got there...Lesley Logan 26:44  You actually overqualified for the job really, is what we're finding out.Jay Twining 26:47  Okay, that's a little bit of that.Lesley Logan 26:50  I'm so sorry. But I just, I just have to interrupt because it's like, what you're what I'm hearing you say is like, we're people are like, going to have to have they have this, I have to have these things. And you brought up like 10 years of this for entry level job. It's like, well, how do you get the entry? How do you get the 10 years experience before, so I love that you're like, I have all the rest of this stuff. So I'm gonna go for it. Because I think people, the perfectionist be like, Oh, I don't have those gotta go take another training and come back later miss out on the opportunity to really like show well, I have these other experiences that would help with this job.Jay Twining 27:25  If, if I was thinking about life as a video game, most video games have sort of some sort of technology limit to a level or a skill. So you have a skill in jumping, and the jumping is like nine out of 100. But that's an artificial limit for the context of the game. In real life, there's no upper limit to a skill.Brad Crowell 27:47  I think... (Lesley: That is amazing) to take that and so I, I had a really hard time understanding what I could do for whom were outside of my music skills. So I totally understand what you mean, you're like, on set, but you applied to a gaming company. And, and it's like, you know, I never even saw myself, like, the benefit that I could add to any company, any company, it actually did not matter if they were doing, you know, skin, hair care or alcohol. And like, literally, that's how I was able to take my operational mind and make it benefit either of those two companies that I did end up working for, but never what I've actually been like, I should go work at an alcohol company, right? You know, I have no context to understand how my skills could be beneficial.Jay Twining 28:45  If you're in the world of the W two, you know, the reason why I brought up that sales competency when you're doing something new, is because most the time you have to articulate why these people can make use of your skills. It I always find it the funniest thing ever, because this video game background has cost me clients, you know, in this personal branding world, because they're kind of like, oh, you made games, you must not take anything seriously. And I'm like...Brad Crowell 29:11  Oh, that's so funny.Lesley Logan 29:12  Why don't we well, you know what, that's a judgmental person. Goodbye. Not my ICA.Jay Twining 29:19  And it's it's okay. Right? Like, that's it? It's no, I really believe people are they're gonna they're doing the best they can with the information that they have and who they are to this point. And yeah, I think you know, some some people. I'll just, I'll just hit this point. Let's just talk about gaming for a minute. 60% of the US population plays games.Lesley Logan 29:37  I play a game, least an hour a day, probably two. Jay Twining 29:40  If asking somebody if they play a game, or if they're a gamer is equivalent to asking somebody if they watch movies.Brad Crowell 29:46  Right. Yeah.Jay Twining 29:48  It's ubiquitous, like gaming is here to stay and it's a part of our life. You may or may not choose to do something with it, but everybody plays. And you know, I think that when we really thinking about what would be the core competencies, competencies of like, why I've been able to do the things that I've been doing is because something that human beings are innately good at, is discovery and learning. We are learning machines, we learn, like the models of the womb, we learn everything, everything you do everything you experience, you reflect, you think on. And you can either apply that knowledge or not that's doing this, like wisdom versus experience. Right? So, wisdom being you can learn from other people's experience experience being you have to personally do it. And hopefully, in your life, you don't have to go through the hard path every single time. Hopefully, at some point, you can learn from other people's experience. And that sales vision and all that personal development was when I really started to unlock that, because to that point, before that position, I had been trying to do so much on my own, and figuring everything out the hard way.Brad Crowell 30:58  Yeah, yeah. That's like, and also I feel like, I bet that's when, personally a chip that was on your shoulder, you are starting to let that go. Because that, gotta figure it out myself hard way. That's a lot of ego. Right? And we ended up trapping ourselves in I gotta do it the hard way. Because we're not open... (Lesley: Yeah. Yeah) to other people's wisdom. Jay Twining 31:27  It's so there was certainly that it's, we call it the in the industry, we call the not invented here syndrome... (Brad: not invented here) not invented here. Like let's reinvent the wheel, maybe. Or we can save time by learning from something else or some other system or getting the research. But so then again, like, so I was having these lessons. And then so fatherhood, right I was like, Oh, well why can I learn from other fathers? And so right around also all this time so like I'm figuring out career stuff. And what I'm just kind of noticing as well like as I'm reading and finding things is that there aren't really many places for fathers because at that time so four or five years ago we started to see the boss mama and the you know the crush it I think the big thing was like the helicopter parent, there was a supermom on the cover of Time. Yep, there was all this other kind of stuff. Lesley Logan 32:23  Now there's like all those are parents but none of these are any parent anybody actually wants to be like nobody. Can you imagine like actually being supermom, like, that sounds like a lot of work sounds like a lot of running and speeding and changing of clothes, and handling and controlling everything as opposed to like, because like a superhero is alone. It's not like the Avengers moms, you know. So anyways, I'm just this is what I'm thinking about. And then the helicopter parents, it's exhausting.Jay Twining 32:51  One of my you said something that I think is really important and critical to why Feel Good Fatherhood exists. It's that I learned from a game developer that I really, really loved. And when he was talking about and working on Star Wars, The Old Republic, it's one of the only star wars of the most it's out there. And he said, it's totally fine for you to be alone. We love Batman's. We love the lone people. It's not okay for you to feel lonely. So Feel Good Fatherhood exists, because it's totally fine for you, as a parent or a father to be alone. It is not okay for you to be lonely. So those conversations part of it is and I really believe this today about leaving leading from the front. And so I don't have I don't have that self awareness or anything like that going on. So I'm like, let's just talk about fatherhood. Like, I don't, you know, I try it. I don't have this whole like, there's sometimes I have like star power where like, oh, like, I really want to do something good. I want to have a really great interview with a person. But most the time, if we're all fathers, like that's something that bring it bridges the gap for us. That's something that pull like it pulls us together, we have a shared common experience. And what I think is missing in our modern context, not just for fathers, but for everybody is that we don't lean on each other enough. And the other way to say that is that we're not open to be leaned on by other people enough. So I want to have the feelgood fatherhood conversation to show other fathers, they can have conversations about fatherhood. I want to have this conversation so that people that are interested in fathers and fatherhood can listen to see what other fathers are talking about and what their pressures are and what they're doing. And finally, I really just want to provide I try and keep my personality the same and the questions the same because if all you've got in your life is a capability of asking five different questions, with the right five questions, you can build a relationship with anybody, why not?Lesley Logan 35:02  So you're, you're making me think of our recent guests we had, the fitness guys. He also brought in Star Wars as an example. So we'll have to connect you guys. For sure they were they're very similar. It's like, when you when, like it makes me think of like, for moms, we have done so much to support that we need to do more. So please don't throw anything at me ladies I get we got to do more. But a lot of there's a lot of like text chains groups, like a mom can literally like text 500 people and go What's this? And get but like, either it either I'm not aware of it, because it's not in my world. And none of my friends are fathers, I'm friends with the moms or it's just really not something that is actually been created where it's like, I have not, I don't we saw our friends who just had a kid. Did we ask Chris how he's doing? No, I think we were like, Laura, how are you doing? Do you have help? Like, I don't think, we were worried about Chris? I hope you're good. They think that thing is that this is a very needed.Brad Crowell 36:03  Yeah. It's like a societal assumption.Jay Twining 36:05  It's there. It's so funny, because the pressures on men today are what are some of the pressures, the stoic man is not appreciated? So the and what is the stoic man mean? And where do we see that we see the stoic man and TV shows or movies, these are our heroes. So these are the people that accept the wall. These are the men that accept what's happening, and just keep going. That's, that's the hero idea. Like, oh, that kind of happened. All right, let's missions ahead, keep going. Right? And we see this a lot in our context of like military movies, you know, like Black Hawk Down is, I don't know, I think I have some context around why I like some of these military movies mostly just reminds me of how grateful I am that I wasn't a soldier, and that I live in a very safe world. It reminds me of that context, but from the stoic man, like that idea is kind of being diminished in the role of Hollywood, and maybe that's kind of changed, especially since if we think about the Marvel context. You know, Tony Stark, right, Tony Stark, Captain America have this, like, look, we just got to pursue the thing, like, we're gonna go solve the problem and pursue the thing. And, and that's kind of being made fun of. But what's really crazy about this, in the cultural context is that ladies, if you'll allow me this, tell me, you wanted your man to freak out every time something happened. Tell me the last time you wanted your man to freak out when something happens, to have an over exuberance of emotion when things happen constantly, that emotional self control is something that is attractive in us and something that's expected of us as men, and fathers in particular. So and that doesn't mean 100%. And it's not saying turn off the emotion. In fact, part of Feel Good Fatherhood is really being in touch with what's happening on the inside, knowing that you have an emotion and knowing how to handle that. But the other side as well is kind of knowing and learning in a social context. When is it appropriate for me to face and open up and share my problem, my vulnerability? And then when is it not appropriate? Let's suppose it you're on the side of the road, right? And your tires are blown out. Like, who's going to pull over if the dude is in a, an angry fit? Right? Like, let's suppose he's in an angry fit, because he's mad because the tires blew up. Nobody's gonna pull over. Brad Crowell 38:50  And he's like kicking the side of the tires... (Jay: kicking the side of tires) like bam bam!Jay Twining 38:55  That craziness. Even then the cops the cops that show up the police officers that show up that are trying to help they're gonna be like, dude, calm down. Right, then he's gonna end up becoming a threat... (Brad: Yeah) so in the in the conversation of our lives, and why am I why am I focusing on anger? Because anger for men is a fuel source, and it is one of our default emotions. It's one of our few accepted emotions, okay? Go we are on a crazy track. But what's really important is that for men that we understand how to how to communicate what's going on inside, and that we're also in tune with what's happening inside. So none of none of please take nothing of what I said as the emotions don't happen. I have crazy emotions constantly in my life. Like it just it just kind of happens. But it's not always appropriate for me to express them super exuberantly. Like number one, I'm not an actor, so I don't get paid to do that. There's that piece but number two, it's not always meaningful. Like it's not always it's not always going to meaningfully add to the situation and it's not expected subconsciously of me. And then finally...Brad Crowell 40:01  I'm pretty sure that my computer fixes itself every time I yell at it. So, you know, I don't actually know what you're talking about.Lesley Logan 40:08  This is why we have separate offices, everyone, there's a reason.Brad Crowell 40:13  It just magically works. Jay Twining 40:14  The other side of it too comes from in a lot of so in video games, I was in kind of a male dominated world. And there's a certain context where it's allowed and not that doesn't translate everywhere. So, Simon Sinek, loves telling the story about how he was on I think he was in Afghanistan, he was on base. And he was really surprised that the soldiers were allowed and given space when they had an emotional situation. So when we're talking about stoic guy, we're on mission, we have to kind of do the thing. We have those people in real life. Right? There are police officers, firemen, fire women, police women, etc, etc, etc. All the way up to frontline hospital, hospital workers, right? In that context, what I learned from Simon Sinek was that he was walking the base from a mission and a soldier just broke down. And he was allowed the space to experience the emotion... (Lesley: That's amazing actually), let's let's suppose that you're a young boy, in elementary school, and you have any emotional outbursts? What's the first thing the teacher does?... (Brad: They'll yell at you) yell at you, discipline you, stop it, be quiet and sit down... (Brad: Yeah) Okay, so that's that piece. All right? So now we're in a professional context. Has anybody or any of the listeners you ever had a angry boss or a sad boss?Lesley Logan 41:48   Oh, I haven't, no, I've always had like, they were lovely people, or they were horrible people that you did not want have your emotions around.Jay Twining 41:56  Right? So and this is just this world, right? This is just this world where when, when kind of like when guys revalue and other guys, depending on your emotional maturity. That's the key point here. As an individual, depending on your emotional maturity, you're in tune with your own emotions and your ability to perceive and react or have empathy is the other word, empathy for other people. That's going to determine how well you are willing to accept an emotional outburst. So let's bring it back. Right? let's bring it back into fatherhood. So I had to learn this. Because what I know is that most young fathers haven't figured out anger yet. There's a lot of anecdotal stories.Brad Crowell 42:41  I couldn't even imagine being in my early 20s. Like, I don't know, it took me multiple relationships, to identify that anger was actually a big problem in my in my, you know, yeah, in me.Lesley Logan 42:57  I think and like, gosh, we'll have to just have this conversation with bringing more people on this whole thing, because what I'm also like, of course, I'm expert, like my own experience. I actually think that like, for women, you're not gonna have emotions at work, right? For men, you're not gonna have emotions outside of where you should have any emotions. So in fact, in society, we're actually not teaching anyone how to go have an emotional moment. Until it sounds like they're in the military. They just bombed a bunch of people. So it just sounds like we're waiting till it so fucking extreme that we have to have a moment so... Oh my gosh, I think, I think it's really amazing what you're doing and we'll have to talk more but obviously people can can work with you on this, especially our listeners, you will have men in your life that that made this may absolutely place we're gonna take a quick break, and we're going to find out where people can work with Feel Good Fatherhood. Alright, Jay, where can people find you follow you work with you?Jay Twining 43:50  Got it. My channels on YouTube right now. So it's youtube.com/atfeelgoodfatherhood. And there'll be a bunch of you'll know it's the channel because there's a nice blue brick background. In addition to really liking to French Fine Arts. I am a sucker for a turn of the century jazz and a Humphrey Bogart movies Casablanca. I used to do Lindy Hop and Bell bow so swing dancing. That's how I met my wife. And so I've got this whole jazz and music background. I know Brad You and I are going to talk about this at some point. So that's the channel. That's where that's the easiest way and then if you want to engage in a conversation with me this the next best place is LinkedIn. Shoot me a DM let me know how you found me and I'd love to just talk with you and see if there's any way I can support you or maybe the other way around. Who knows?Brad Crowell 44:43  You also got your pod right?Jay Twining 44:45  Yeah, that's where the pod is, Feel Good Fatherhood is right there at YouTube. Yeah, that's where you can find tha, that will be out soon. Maybe but maybe by the airing of this episode. I have some some SEO work to make the to make it on all other podcasts platforms. Lesley Logan 45:00  I love it. This is awesome. Well, before we let you go, real quick, bold, executable, intrinsic, targeted steps people can take to Be It Till They See It. What do you have for us?Jay Twining 45:09  Got it! All right. So three core steps, three core steps to b2c, it will use the conversation of the video game thing. So I had no video game experience. What did I do? Success leaves clues. I did a whole bunch of research. I did, I read books on it. I found blogs, I found ways of being. An old mentor of mine, Charles Ms. Rocky, he said, If you want to be an investor, you have to do things that investors do. Instead, what do investors do? They read financial reports every single day. That's what Warren Buffett does. So he said, If you want to do a thing, do the work every day. So the first step is the research. The next step is that research by itself and knowledge isn't very valuable. You have to apply and practice. So if you want it like for instance, if you want to do investing, there's you can do historical trades, you can go you can find a way to go to historical trades to practice what you've been learning. If you want to make games, you go and make games, like there's so many tools out there today to do it. It's it's relatively straightforward. And then finally, and this is the most critical part is it while you're practicing and while you're doing it while you're doing anything, evaluate if you still like it.Brad Crowell 46:24  That is amazing.Lesley Logan 46:28  Oh my gosh, that one, rewind everyone, listen to that one again. It's so so important... (Brad: Yeah) Jay, you are a phenomenal person. Your journey is incredible. I think so many of us can learn from it and also any of the moms who are worried about their kid playing video games. It is not like being lazy, not taking life they're learning how computers work and they're learning different skills along the way. So you know you can monitor screen time I'm okay with that. But they're not going anywhere nor computer so I think they need to engage with them in some way. How are you gonna use these tips in your life? Let us know tag J, tag the Be It pod, let it, tell us how, what was the most important point to you, what resonate with you the most and until next time, Be It Till You See It!That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.   I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network.  Brad Crowell 47:07  It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell. Lesley Logan 47:07  It is produced, edited by the Epic team at Disenyo.  Brad Crowell 47:07  Theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi.  Lesley Logan 47:07  Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions.  Brad Crowell 47:07  Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jason talks to Brad Joudrie and Ken Lotocki. Brad is the Chief Revenue Officer of Conquest, and Ken Lotocki, Chief Product. Today they are going to talk about the changes, growth and challenges that have occurred in the past 2.5 years. Episode Highlights1.16: Brad and Ken talk about conquest planning and its origin stories.02.24: Ken talks about the adoption of new technologies and innovation in Conquest Planning. 03:30: There's a lot of in every other profession out there in terms of innovation, whether it's medical profession or legal profession or so on, more and more tools are being built to help make it easier for that professional essentially to do their job and financial planning, specifically building that plan.05.02: Brad and Ken discuss about the challenges they faced and how they implemented processes that helped them to save lot of time and effort.06.14: Jason mentions how Sam built strategies such a way to help advisors work with their clients and understand exactly what's being recommended to them.09.35: It's an easy enough conversation to explain to a client that if you delay you get more money, says Brad.11.18: Brad explains how Sam has shaved hours off the process using automation. 19.02: Ken and Brad discuss about the work and the process of hiring people.21.58: Ken explains how they invest heavily in technology.25.10: Ken talks about their partners and how they are very happy with the stable of partners they have from a venture perspective.27.01: Brad and Ken talk about the next feature or next thing that they are going to do in the company.33.03: There has only been three companies Jason has known of that have ever sold financial planning software outside of their own jurisdiction effectively.45.52: We understand better how advisors and financial professionals are working with their clients today and then have conquest to be agile itself to work within their ecosystem, says Ken.48.16: Ken shares how they are in a different situation than they were when they first sat down.53.21: There are a lot of good advisors, a lot of great advisors out there just approach it.3 Key PointsBrad and Ken talk about the launching of Conquest Planning and how as the company grew it adopted cloud technologies and innovation. Brad and Ken talk about the business and how big the team was when they first started in the company.Brad explains how the company's scaling was almost as a B2B as opposed to an enterprise product.Tweetable Quotes"The club speed knows which club to hit knows the distance, the thing and but in the end it's the advisor." – Brad"You landed the single biggest enterprise contract last year that none of the competition probably heard of yet, so kudos I think that's a testament to just how differentiating you are in the product market." – Jason"We have kept our team reasonably lean, I would say on the distribution side of the House, and that has been fairly intentional." – Brad"I love what we do and I love the fact that everyone in our company is passionate like we were." - KenResources MentionedFacebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – Sponsor Hosted on Acast. See acast.com/privacy for more information.

Have you heard of the white coat silence? If not, you may be falling prey to the intimidation and people-pleasing that can happen you step foot into your medical professional's office. Tune into this episode to begin to take back your voice and walk away from each of your doctor appointments with confidence. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Is there a right time to do Pilates? The issue with white-coat silence How you can use your body knowledge for advocacy The preventive to people pleasing with your doctor How you can evaluate your medical professional The importance of having the right people on your teamEpisode References/Links:Get on the waitlist for the flashcards!Let's go to Cambodia!Have a laugh - Seinfield Youtube clip of A Difficult Patient  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brad Crowell  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get startedLesley Logan  Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the advocational convo I had with Lindsay Moore. I think we made that word up.Brad Crowell  No, I looked that up. (Lesley: Okay, well ...) I mean, I replace that, it keeps trying to say a-vocational, but advocational is in the Wiktionary. (Lesley: Oh.) Yeah.Lesley Logan  Okay. All right. So, in our last episode, if you haven't yet listened to episode, go back and listen to it now or feel free to pause this one. Listen to it. Don't listen to it. Then listen to this one and go back and listen to it. You're gonna love Lindsay's voice. I'm gonna be really honest. (Brad: She's very sweet.) Go listen to it. If you want to listen to this one first and then the other one. I know people do that this because they tend to listen to things on like the end the week and then they go backwards in time. It's also fine. It's kind of like, knowing the answers before the questions. I don't know. It feels, it feels good. So you do you. It's really what we're saying.Brad Crowell  So it's starting at the end of the maze. (Lesley: That's me.) Yes, it is.Lesley Logan  Y'all okay, this is not in our notes, but I just have to say this because Brad was in there for this. But I'm in when I was on the Kate Wind podcast, Mom and Me Astrology. They said that like you know as with the way my chart reads, it's like really good with like before and afters. And I didn't say it but I want to say is I'm really focused on the after, and then figuring out how to get from there to the before which is now. So anyway, if you listen to that episode, you know, I like it before and after, but for different reasons.Brad Crowell  That is amazing. (Lesley: Okay.) All right. Well, before we get started, we got a couple quick things.Lesley Logan  Hello, from Monterey, California. We're at the Balanced Body POT. Y'all. We are at this POT right now. We're going to be in Korea at the South Korea POT and Seoul that is in I think May, and then we're going to be in Miami for that POT. So like, (Brad: Yeah, like this year.) get on the POT train. It's so much fun.Brad Crowell  It's a blast.Lesley Logan  Yeah. How do you get on that? That's a Balanced Body question. But, but but just know that we're there. So we hope to see you. (Brad: Yes.) And if you're in Monterey right now. Well, we're we're here. (Brad: Come and say, Hi.) We're one of the hotels on the main drag. So there you go.Brad Crowell  You'll see us bopping around the event. (Lesley: Yeah. Can't miss that.) We already have a table.Lesley Logan  Yeah. And in a week and a half, we're gonna do a pre sale for the chairs flashcards. Oh my God, I'm so proud of myself. ... I'm so proud of myself because I was I was really worried that this is gonna be another nine month project. But like I've been really meeting the deadlines and the our team is really got my back, we got a really good system going on. So I'm so excited to say that we are literally we going halfway from opening up the opportunity to buy up early so that we can hit print, and then you will get the best deal on the show, on the up, I don't know on the road, on the in the in the ...Brad Crowell  On the presale.Lesley Logan  Yeah, you'll get the best deal. It's the pre sale, it's the best deal. (Brad: Yeah.) It'll be regular price when they come out, just so you know. (Brad: That's right.) So if you're like, "Oh, wait till they ship." You'll just pay more. Thank you, but you can pay less and buy early.Brad Crowell  Yeah, so we've got a waitlist for you. Only those who are on the waitlist, they're gonna get the hookup. Okay. So you can find that waitlist at opc.me/flashcard waitlist. I'm just gonna say that again, opc.me/flashcard waitlist. And we will put that in the show notes. Because I know it's a mouthful.Lesley Logan  Yeah. And then the doors are already open for our October retreat. (Brad: What?!) Yep. And if you know, you know, so that's all we're gonna say about that. (Brad: YKYK) All right, do we have a question, Brad?Brad Crowell  We do. And actually, this question was sent to you over the gram.Lesley Logan  Yeah. Yeah, it's actually like, I think they were to be honest, I think they're referencing an old YouTube video. So bless them for going back in time. Because I don't, I actually don't do Pilates after I weight train anymore due to my schedule. So I had to like, "Oh, let me update you on my life."Brad Crowell  Well, why don't you read the question?Lesley Logan  Yeah, well probably should do that. My brain ... says, okay, this person said, You mentioned do you like to do Pilates after you weight train. I do Pilates before I weight train is one better than the other. And when I told them was, Wow, thank you so much for like looking at this old video back in that life that I had. That's what I had access to because I actually had Pilates and weight training in the same building. And so I could do it that way and here's why I liked it that way. After you first of all, like weight training requires a lot of a lot of like stamina and the muscles and strength and then you need to stretch and I actually hate stretching like I actually (Brad: Oh) so this is not a (Brad: really) scientific opinion. This is just my opinion. Yeah, so require stretching and I hate to stretch. (Brad: Oh, I love it.) I know you love it. You also hate weight training. So it's like a really ... SoBrad Crowell  I think that's what, but you're naturally flexible too, though.Lesley Logan  Yeah, but you still have to stretch.Brad Crowell  Yeah, I know. But (Lesley: Yeah.) that's not my point. My point was that I'm naturally flexible. And I love to stretch. (Lesley: I am naturally ...) I am not naturally strong.Lesley Logan  Yeah, I think I'm both. Anyways, soBrad Crowell  I'm just perfect, you know.Lesley Logan  I'm just perfect in all, in every way. Um, no. So um, so why I liked Pilates after I weight train is because it actually did the stretching for me, obviously, their strength components and Pilates a strength based workout. But it was really nice. And it really like to me prepped me for the next time I weighed trained in my, in my opinion, the the problem with doing plies, after you weight train is one you have to have the time and the accessibility and b) there's no breaks in Pilates like there are breaks and weight training. So for the person who does it before they weight train, the reason why that's an awesome option is because it warms you up for weight training, it gets all your bodies connected, it allows you to be moving from your center right away from your first rep. And you get breaks in your weight training. So if you're like, oh my God, that was a lot that was like, you know, every other set, like I just walk around and chat with people for a couple minutes and then go at it again. Like it's, it's, it's weird for me to do that. But you can so, is one better. I've never done a scientific test on this. I haven't seen anything from the Huberman podcast just gonna say he does a lot of deep scientific research. So I really just think what do you have accessibility too? And is it is either practice having a negative effect based on the order that you're doing it. If it is then switch the order or switch the day.Brad Crowell  Yeah, I think I mean, you know, like, the idea is, with Pilates, you're going to be moving, moving consistently, over 10 15 minutes, right. You're going to get the blood flowing through your body, and that is going to benefit you when you are weight training. (Lesley: Yeah.) So I love the idea of doing it before, because it gets the blood flowing. Doing it after Pilates, also, not only does it help you strengthen, but it also helps you stretch. So you could use it as a cooldown (Lesley: Yeah.) in addition. So (Lesley: Yeah.) actually, you could do it both.Lesley Logan  Yeah. (Brad: Yeah.) Yeah, that's what I so I just think like, it really has to depend on you and also your body and and then ladies, just gonna like remind you of Jenn, Jenn Pike's podcast, podcast episode and also Dr. Bender's first podcast episode. Based on our hormones, our workout schedule has to change a bit. So you're, you may have times of the week where you can do it today like I could where I could do weight training and Pilates. And then there's days where it's like, Are you kidding yourself? You should just be doing Pilates. And if you are ...Brad Crowell  Yeah or just do some jumping jacks. (Lesley: Yeah.) Good to go.Lesley Logan  Yeah. And if you are pre menopausal, that is going to be a whole different ball of wax that you get to experience on your own. Yes, love. I heard your request. I'm working on a menopausal guest. So stay tuned. But in addi... any, the too long didn't read is, do it makes you feel good. That's always gonna be better.Brad Crowell  All right. Okay. Now let's talk about Lindsay Moore.Lesley Logan  Aren't you so excited to talk about her.Brad Crowell  I am. She's amazing.Lesley Logan  We love her.Brad Crowell  Yeah, obviously. She was, actually she was the first teammate, (Lesley: We've ever hired.) that we've ever hired.Lesley Logan  Yeah. And if you didn't listen to her episode, then you don't know how much we loved her. You don't how we met and that's a reason why you should listen to it first. But anyways, Brad's gonna tell you about her.Brad Crowell  Yeah, she's just lovely. But on a mission to empower people towards getting the best health care they possibly can. Lindsay is a doula, a patient advocacy consultant, a coach and a speaker. She works with individuals, families and provides and provides, (Lesley: providers) oh, I read that wrong.She works with individuals, families and providers to foster great communication to transition well, through the different stages in life.Lesley Logan  Yeah. Which, I just want to like point out, we probably have it in our notes. But if you can notice, like she says providers versus doctors, and that we talked about that in the podcast and why like that's a really ...Brad Crowell  Yeah and we're not necessarily patients. We are clients.Lesley Logan  Yeah, I love being a client because that means I can take my business to other places.Brad Crowell  That's true. And also changes the way you think about it. SoLesley Logan  Yeah. Well, why don't I jump it. (Brad: Yeah.) So um, I love that she, we brought up this topic that she said, which is like, why don't we speak up for ourselves with medical professionals. So her points on this were that because they were this white coat and because they have his medical degree. And because we're all raised like if you're not a doctor, like you're not you don't know everything and we implicitly trust them. And ...Brad Crowell  And well, it's actually like a phrase. It's called white-coat silence.Lesley Logan  Yeah, white-coat silence.Brad Crowell  White-coat silence.Lesley Logan  Yeah, so it just means that we implicitly trust doctors that they said so and this there's this power dynamic that they know more than me (Brad: Right.) about health. And it's like, yes, they did go to school more than you did about the body. But you also know your body.Brad Crowell  Yeah, you know your body.Lesley Logan  Yeah. And then also, what other things that come into place just people pleasing in general, raise your hand unless you're driving.Brad Crowell  Well, hold on, let's talk about that I, you know, your body, I think that's good. That's, that's helpful. You don't necessarily know the science and the medicine, the medical behind your body. But when the idea here is, you know, your body. So if they're saying, well, then, you know, if they're making assumptions, for example of like, you know, this, that this and you'll be feeling this, that and the other and you're like, "Am I feeling this that and the other?" You can literally say, "I don't feel this that the other." So (Lesley: Yeah.) because you know, your body, right? (Lesley: Yeah.) So obviously, they know that the science behind it, but you can feel it.Lesley Logan  I had a doctor like remember when I was when my stomach issues. And we had talked to the guy that I ended up working with, and he had said, you know, I want you to get, I want you to make sure you don't have any parasites. Because if it's parasitic, like, it doesn't matter what I do, we have to get rid of that anyways. (Brad: Right.) So I went to the doctor, with my insurance. And you know, we we in LA, we actually had great access to great medical care, we lived in UCLA Medical District, so we had awesome access. And the doctor looked at me, like I was a crazy person. And I was like, trying to tell him how I knew I felt and he was like, you know, all your blood, your blood results look good. Everything's in range. And I was like, "I don't feel good." And so I would like, I would like us just explore, like, like, look another time at this. And it wasn't until I said, "You know, I've lost 25 pounds in the last two years with the stomach stuff." And that, that got them. So fight for it like, (Brad: Yeah.) give them more things that that will advocate and explain why you don't feel right, even though everything might say you should be.Brad Crowell  Yeah, I think I think that's really helpful. You know, because as you get frustrated, maybe you're actually revealing more information, like in your case, right there. You know, my, my mom had, I grew up with this idea that the doctor knows, but the doctor isn't necessarily right all the time. And I only knew this because my mom had her finger crushed in a garage door, like, flattened. And she was like, young, she was like in our early teens. She she went in and this doctor came in. And I don't even know what the full story was. But he said something. And my mom as a teenager was like, "What? That doesn't seem right." And I was young. And I was thinking like, "How did you have the wherewithal?" They'll be like, "No." And she told him, "You can't touch me. Leave me alone. You need to send somebody else in here." And she like, shut this guy down. And I don't think he needs to do. And she was just like, uh-uh I don't know what whatever it was that he said. She said, "Uh-uh. I don't agree with this." And that was the first time that I ever thought like, like, like, "Wow, I didn't, I didn't even realize you could do that. I thought the doctor just knew everything." SoLesley Logan  No, you can you can, I mean, you can, you know, this next part, which I want to get into really quick before you go into your stuff, is the people pleasing part because it had been so easy for her. Depending on how she was even raised to just go, okay, he knows, you know, but people pleasing is like, so what the preventive that is like, if you don't come in prepared with questions to ask to that, then it's gonna be really easy for you to like, talk to the doctor. And then because you don't want to be a bother, a pest, like a net, like an annoying and annoying client. You might just like agree with what the doctor says and ...Brad Crowell  Yeah and sure. I mean, you can, I mean, I think that most people will think while the doctors gotta be super busy. I don't want to bother them.Lesley Logan  Do you remember the Seinfeld episode where Elaine was like the writing? What do you writing into my note? What do you writing into my chart? And like she became like really obsessed with it. And they're like she was like trying to steal her chart. And they're like writing like, I don't even know I don't remember if they're actually writing anything about her. But I think like we we have this fear that they're gonna write something about us like, like, we were like an annoying patient and like don't like I worked at a doctor's office everyone and just so you know, never once ever in any of the charts I ever had to work in. Did anyone write, this person calls too much, don't answer that. Like ... now if you it has happened to you, fuck that doctor move on, but like and report them but but that's not what people are writing. They're often just really busy and signs because I asked her and I said what are some signs and symptoms that you're people pleasing because I think some people don't even realize that they're a people pleaser. And so she said because it also can be like very, you know, specific and she this is very much like are you driving home? Wish you'd had asked a question that you didn't. And I remember we talked about this earlier with the recent visit with the doctor I'll never go back to and I really was trying to very hard not to leave without having asked a question. And all I remember thinking is in the cars like all the things I wish I just said to her, like you're not listening to me, which would be the opposite would be a little agonistic. But like, still, please go into your offices, of your providers with questions you want answered, so that you don't have to remember in the moment, and if you are a recovering people pleaser, you can just like focus on your list. (Brad: Yep.) What did you love that she said?Brad Crowell  Well, first, I just wanted to say if you're hearing a bunch of crunching in the background, you're not crazy. Our dog has found a bone and he's just out of my reach.Lesley Logan  Y'all. He hid that in the bed. I swear. We had no toys in this room.Brad Crowell  No. He went outside. And he barked. And I open the door. And he came running back in with the toy. (Lesley: Yeah.) He went on to the backyard to get this bone. Yeah.Lesley Logan  Yeah. Yeah. This is, this is August, and he has a toy box. And he's always looking for a specific toy. It's not just any toy. There are specific toys. He wants a specific time. SoBrad Crowell  It's true. It is, it is amazing.Lesley Logan  That was your intermission.Brad Crowell  It was. Yes. Another thing that I'm laughing about. I just looked up on YouTube, Elaine and the Seinfeld thing? (Lesley: Yeah.) So we're gonna include a clip on YouTube videos. So you can enjoy that. So if you need a laugh right now, (Lesley: Oh, my God ...) feel free to check the show notes. ... So yeah, people pleasing. You know, it's, it's tough. It's definitely I think one one thing that would be helpful with with that is to write your questions down before you go in. Because, you know, it's really easy to freeze in the moment. I've done it, you know, like, "Oh, do you have any questions for me? Oh, no, I don't know. I don't remember. I don't even remember anything." Like, Lesley was like, "Hey, we need to take the dog to the vet, because he's got this bump." And I call the vet. And they're like, "Hey, what's wrong with them?" I'm like, "I can't remember. But I know I'm supposed to call you." So write your questions down. It'll help you in the moment. One thing that I loved, that Lindsay said, was, she talked about red flags, right, with health care providers, and you just kind of hinted at it when you were referencing your experience. And you can go back and listen to the actual interview to to hear the full extent of, you know, the frustration you had, but if you feel like the doctor is talking over you, or they're not listening to you, or you're saying something, and they keep changing the subject or they brush it aside, that's a that's a major red flag, right? If you leave the office with anxiety, that is a red flag. Okay. And, you know, I thought it was really interesting, because I think that ...Lesley Logan  Oh, I left that office visit full of anxiety. Like I have just like, I was like ... (Brad: Not just anxiety, but anger.) Anger and I was like, even, like, sad about it, because I just wanted to have a fucking doctor here.Brad Crowell  Yeah, yeah. Here here meaning in Vegas. (Lesley: Yeah.) Totally. Yeah. And I think I think thatLesley Logan  I need to go back to my California doctor. And like, literally go, I need a blood panel. (Brad: Right.) What can you do? (Brad: Yeah.) That is allowed in the world that I live in a different state than you and she's like, "Here's what we can do. And I'll do that for you." I was like, "Let's just do that. Because that makes that answers my questions that I had."Brad Crowell  Yeah. And it's frustrating, you know, but but I, I think that the other thing is, so first off, these things that we've been talking about are about, like, after the fact, after you've already met this doctor, right? And so that's important to know you can reevaluate just because you booked with a doctor and they gave you like a set of things to do doesn't mean you actually have to go like do them especially if you don't agree with that person. Right? Or they make you feel weird or you're stressed after you leave. You can absolutely find a different provider. And you can, you could say to them this I want to another provider maybe you don't like jade their opinion right away but at the end of the conversation after they've made their assessment you can say, this is what the other doctor said. But ...Lesley Logan  ... get second opinions and different prices on curtains and (Brad: Yeah.) blinds and carpet and handyman ...Brad Crowell  construction like building a patio. I mean painters.Lesley Logan  How many people that we have come to the house about the air conditioner, six?Brad Crowell  No. Three different companies. (Lesley: Three different companies.) Yeah. (Lesley: So you can shop ...) I had two electricians come by. Two electricians. (Lesley: Yeah. Yeah. Yeah.) Because they because they were like, "Hey, we'll come to an evaluation. We want to see it." I was like, "Great." So I just started have an electricians stop by. (Lesley: Yeah.) Yeah.Lesley Logan  So you know, treat treat your body like you treat your house.Brad Crowell  Yeah. Or your car. But, or don't maybe because if you don't take care of your car, then don't do it like that. But here are some things you can look for in a health care provider before you meet them. So there are now like dating profiles, right. SoLesley Logan  Oh, my God. ... ad we just saw the other night. ... you like maybe it was just me. I think I was binging on my own show. Anyways, there are ads, and it is like swiping like a tinder thing. (Brad: Oh, that's hilarious.) Oh, she's available tomorrow. Brad Crowell  ... I was there for that one. (Lesley: I was like ...) Booked and actually, I think that we were just gonna mention your dad, your dad's experience with ZocDoc.Lesley Logan  Yeah, that was actually the ad we saw. And my dad 70, y'all. And he is like, oh, yeah, just he's on ZocDoc. He loves his eye doctor. He's mentioned to me 70's here we can tell. But he has mentioned seven times how much he loves her.Brad Crowell  Yeah. And then and then the other one is, when you do meet them? Again, this is kind of this is now you've met them? So, do you feel like you have, do you feel like you were able to build a relationship with the doctor? You know, did they treat you like, gotta check my my watch? Because I got to the patient in four minutes, three minutes, you know, were they, you know, like, were they basically buried in their notes the whole time? Or they actually engaging with you?Lesley Logan  You know, I kind of bring (Brad: You know) up like, because we I talked about this in the episode that I keep bringing in medical people because it really your health can actually be the biggest obstacle to you being it till you see it. If your hormones are off, your mental health is off, your body's off. But if you're like, "I don't know, guys, I this is fine." I just want to say this goes to your vets too. Like maybe you're like, "I love all my doctors." (Brad: Totally does.) We were trying to find a vet here. And we've shopped several times, we've done several things. And with Bayon, he has an interesting issue and the doctors here were unwilling (Brad: Yeah.) to figure out how to perform surgery on him. Because we said the last time he had surgery, he had a seizure. And our vet that he had was with was able to immediately stop the anesthesia. He stopped seizing and she just quickly did the removals while he was still like lightly sedated. But we ...Brad Crowell  ... prickly surgery. He's okay.Lesley Logan  He's fine. So but we had to do another surgery on him. And while the vets here are fine, and they're absolutely properly trained, whenever we mentioned this allergy or this this event, they literally shut down, can't do anything.Brad Crowell  Yeah, they just go, "Yeah, we were probably not the provider to help you with that." And it's like, "What? Okay. It's crazy."Lesley Logan  So this goes to like, it's like, learning how to advocate for yourself. Maybe if it's easier for learning while advocating for your pet, or your house or your car. Try that. But but but you there's just different signs and things that you can look out for. And our vet in California, which yes we drove four an hour's take him to the vet. Six actually because I had traffic. But she did research to make sure she can perform a surgery without him having this thing and like, there, Brad Crowell  There are people out there who can at the end of the night for before the vets before the surgery started. We were just there last week. So before the surgery started, she came out into the lobby, she met with us and she said, Hey, I was thinking about this last night. And I was like, What? You you spent the time to think about tomorrow's surgery before you came in and did I mean, you know, she's probably done this stuff 1000 times, you know, but she specifically read our dog's chart and remembered all the things and then thought about it again. And when she said that to me, I was like, you're amazing. Lesley Logan  And when she has her own building, we will give her a shout out she can't la people cannot take any more patients right now. So we will give you all of her information when she's rebuilding, and we will happily send all the dogs to her because she's amazing. Brad Crowell  Yeah. Well, anyway, so So we're talking about when you're meeting your provider? Do you feel like they treated you like a human? Did they take the time to get to know you? And then finally, when you leave the office? What were you confident in the next steps? Was it clear? Was it easy to understand? Right, these are things to look for in a health care provider. So first is check out their dating profile second is there you know, when you meet them, do you feel like they got to know you and and third? You know, did you leave the office understanding the straightforward next steps. So yeah. Alright, so finally, let's talk about those be it action items, what bold, executable intrinsic or targeted action items. Can we take away from your convo with Lindsay Moore? Well, so specifically, when it comes to being your own healthcare advocate, she said, You really need to adopt a client mindset, right? So not a patient mindset, but a client mindset. So you are the client. They are providing a service to you, and how can you collaborate with them to have the best possible experience? So I thought that was just so interesting, because we were talking about it already with all the other providers you would ever bring into your home. But let's just talk about an exterminator. Right? If an exterminator has come into your property and you've dogs in the backyard, clearly you're going to they're going to say hey, would you be so Okay as to take the dogs in the house and lock the door. Yeah, of course, no problem, I'm going to collaborate with my exterminator so that he can do the job or she can do the job properly. Like when we and that just seems normal, that doesn't even, there's nothing weird about that, that's an obvious thing to do. But somehow that gets lost when we are talking with a doctor, you know, in the same way, you are in a position, you are a client, you have 100%, you have options to go to another provider. Right? And you they need to you you can collaborate with them about your health. So I thought it was really interesting to adopt a client mindset. Lesley Logan  Yeah. And like, if you're like, I don't know about that, you know, like, maybe Brad's example is like I live in apartment, I don't know, think about the places you do shop and the ones you don't, and why you don't shop at those places. Because you have specific reasons, a specific reason that you don't eat at a certain place. That's been a client that's been a customer, it's been a consumer. So take that as like your roadmap. Brad Crowell  Yep, totally. What about you? Lesley Logan  Okay, so here are the list of questions you need to write down. And if you're driving, then you need to, you know, become amazing at memorizing Here we go. One of the best ways you can advocate yourself is to listen to the postgame. This is when you're driving home in your car. How are you feeling? Do you feel anxious? Do you feel angry? Do ask? Did you ask all the questions? So like even do you feel things in your body? Like do you feel better walking out than you? Did? Like walked in? Do you feel the same? I feel the same I'm gonna go that's positive. But if you feel worse, that's and it wasn't like Bad News Bears in there you probably. But with diagnosis, like there are something to like pay attention to. And and then to that, she said, ask yourself, What's going on your body? What needs to change moving forward? Are you comfortable seeing that doctor? Again? This is a big question. Are you comfortable seeing that doctor again? You don't have to have a reason. So this episode hasn't come out yet. But I want you and Dr. Bender, second episode on our show comes out. I want you to be really careful when you think about trying to reason with things. She has a whole segment on humans, we want to have a reason why something feels a certain way, which actually just causes more stress. So if you if I asked you, if anyone asked you are you comfortable seeing that person again? And you don't have an immediate? Yeah. And there's like a hesitancy in there. Then something in your subconscious is wondering what like wondering something and it is worth evaluating. And it might not even be the doctor. It could be the assistance. It could be the assistance that they have. It could be the front desk person it could be like column. So that's just to me like after. To me, that final question is one of the most important that you could ask yourself. And I really hope that this whole entire episode has you thinking about your health in a different way thinking about your providers that are on your team. This is your team, you guys, do you see like people who are out there like, what what you were like would aspire to these actors do not they want to be an actor, but like these people who are celebrities of some kind, when you see them and you see the life that they're living, they have a team, right? You have a team, maybe you don't have like executive assistant, maybe you don't have you know, a an accountant or, or like a social media person, but your doctors are on your team, your dogs that are on your team, your vets are on your team, if your team is not allowing you to show up and be the best version of yourself and be it till you see it, then you think of like a football team. If your quarterback is slacking, you're not gonna win this game. The other team has to suck worse than your quarterback for you to win. So, so it's so so important that you evaluate who's on your team, and make sure that they're all part of what your goals are. And for that, anything to add, Brad? Brad Crowell  No, I mean, you know, the I think that the biggest thing I just keep thinking about your recent visit. The drive home was when you were very frustrated. And that was an that was very easy. Like, Okay, moving on, you know, and for me, it's funny because we were supposed to see the same doctor, and she had some, you know, patient prior to us that like took way more time than she expected. And so we ended up seeing her partner, and it was you did you ended up seeing her partner. It was a guy and he was super cool, super chill. I was like wow, this guy's really, like I felt I left feeling like, we're on the right path. And then you ended up seeing her and you were like, I can't go back to see this personLesley Logan  And just for... just for because I don't want to hear it. I literally went seeking a woman. So it's not me not not liking a woman over a man, I specifically want a female doctor, I'm still going to look for one. Brad Crowell  I don't think anyone was assuming that's fine to clarify that. Lesley Logan  I just want to make sure because, you know, I just like I really am looking for that. And I'm going to keep looking. But in the meantime, I advocate for myself with my old provider, I'm getting, I'm getting the needs that I need it done. So I can move forward. But, you know, I just I really do hope that these experts in all these areas are helping you see that, like, it's not just about having goals and a vision board, y'all. Like your body is the thing that goes with you everywhere. Hope you're well I guess he's, what do you call this stuff? Virtual reality. (Brad: VR, okay, it's what the kids are doing.) What the kids are doing no but adults are doing it too. So that is the only time you're living in reality that is not with your body, but I really do. I'm like resistant to change on that. But I just really want you to think of your health as part of being it till you see it. And until next time, haha just kidding. I'm Lesley Logan. And I'm Brad Crowell. Thank you so much for joining us today. How are you going to use these tips in your life? Let us know by sending us a DM over on pod, tag us on be it pod on instagram and we are gonna catch you on the next episode. Brad Crowell  Love it. Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!    Be It Till You See It is a production of Bloom Podcast Network.    Brad Crowell  It's written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli. Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing.     Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi.     Lesley Logan  Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can.  Brad Crowell  And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Your genes determine a lot, and they are continually affecting how you feel, react, and live your life. Tune in for an episode to discover how you can eat your way to your best life. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:40% for Lesley's 40th birthday celebrations!Changing your health path for life-changing resultsHow your genes express and communicate.Three things to keep your genes healthyReverse the environment's impact on your bodyWhy you need to start your morning with salt Make sure your routine is set for you Episode References/Links:Agency MiniSign up for Cambodia Retreat 2023 If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the restorative convo I have with Jessica in our last episode. If you haven't yet listened to that one, feel free to pause this now, go back and come back and join us. Listen to this and listen to that and see what we got, right. Whatever you want to do.Brad Crowell  A little bit of this. A little bit of that.Lesley Logan  Yeah, something like that. Maybe listen to the whole of both, though.Brad Crowell  I listen to this. I listen to that.Lesley Logan  Because otherwise it doesn't make sense. If you listen to like one half of this and then one half of that. I mean, maybe ... (Brad: Maybe you just mash them up.) I guess you could do like the last half of this and the last half of that and the first, no, it'd be boring. You would know anything to just do it, just do it. Listen on both. Anyway, okay, y'all.Brad Crowell  Happy Birthday Lesley! The big 40!Lesley Logan  Yeah. Oh my goodness, I finally get to wear my Bee in the Fox. It took me '40 years to look this good' shirt.Brad Crowell  Yeah, today is the day.Lesley Logan  Today is the day. Yes, I am an Aquarius. And I know that you probably should know that if you didn't know that already. Some people already can tell and some people know because I think I'm pretty good at not sounding like an Aquarius and then I don't know my keys are but I can tell you where I put your keys. Sometimes. Anyways, it is my birthday. Thank you all so very much. It is also what probably started the big controversy my parents marriage of why my name is my name and my my mother sometimes still suggest I can change it if I want to.Brad Crowell  Oh, I like your name. I'm glad your name is your name.Lesley Logan  Thank you. (Brad: You're welcome.) That's a good one. Everyone, you know what I will say about my name is my clients when they wrote checks because that's how long I've been teaching Pilates. But back in the day before I took checks. In my studio, I had these clients like, "I just love writing your name while writing this check." I'm like, "That's great." You ...Brad Crowell  You keep loving doing that.Lesley Logan  You keep loving writing my name on that check. Anyways, um, so yeah, so um, you know, it's my birthday. But more importantly, there's some fun things happening over OPC.Brad Crowell  Yeah, we're celebrating over there. We got a big 40% off a whole bunch of things for the big 40 ...Lesley Logan  That's so cool. That's amazing. (Brad: Yeah.) So go do that.Brad Crowell  Yeah, just go over to onlinepilatesclasses.com. And it'll be right there on the homepage.Lesley Logan  Wonderful. Well, and also listen to some ads, because there was one other thing I was hoping we're also doing for my birthday. But you didn't mention it. So now I don't know. (Brad: Uh-oh.) Okay. Are we doing 40 days for $40?Brad Crowell  Oh, yeah, it's just the whole 40s. (Lesley: Oh, there's a whole ...) ... everything (Lesley: Oh, okay.) 40Lesley Logan  So there's a lot of things happening with your ... (Brad: These things available.) Yeah, most little things available with with 40 somewhere with a percent or $ sign next to it. So go have fun. Over it onlinepilatesclasses.com. Okay, then. This is like actually, there's like, literally three days not even. If you are listening to the day it drops, Hi. I love that you're like you're on top of it. (Brad: Yeah. Pay attention.) But get on over to profitablepilates.com/mini. If you have not done it with us before, and you would like us to coach you on your business because we kick off on Sunday. (Brad: Yep.) The door is closed. We don't let you in. Do not beg me on Monday. It'll be it'll just feel overwhelmed. We don't do it. You gotta sign up.,Brad Crowell  Get in. Don't wait today just go over to profitablepilates.com/mini. If you don't have any idea what we're talking about, Lesley and I run a coaching program. This is a week long experience of our ongoing coaching program. We're going to help you clarify your business offerings and it's going to change the way you look at your business. It is going to make things so much more fun. (Lesley: Yeah) You're gonna have permission to say, "Sorry, I don't ... you know maybe I'm not the right teacher for you. You know, but I can introduce you to someone else who is because you know who you're for, why you're doing what you're doing, what you should be charging, all the things."Lesley Logan  We had one of our pro members, share a win today. It said, I had my boundaries tested three times this week. (Brad: Wow!) Each time got harder and harder to uphold them. But I have held them and I'm so grateful because I cannot teach that late. I cannot teach that early and I cannot teach on my day off. (Brad: Amazing.) And you know like that and she can do that because she knows and trust that she's training her clients how to treat her, (Brad: Yeah.) when to show up, how to treat themselves, how to protect their own schedule.Brad Crowell  She knows her numbers. (Lesley: Yeah.) Or not she actually needs to take those sessions or if it's just like that big question mark of, "Am I making enough money? I don't know." So, yeah. (Lesley: Yeah.) That's amazing.Lesley Logan  Yeah. So and if you're not a fitness instructor, share it with a fitness instructor, you know, because they could use some help.Brad Crowell  Yeah, profitablepilates.com/mini.Lesley Logan  Okay, before we get into Jessica Brothers. What is our audience question?Brad Crowell  I love this question asked this anytime. When is your next retreat?Lesley Logan  Yeah. So I got this question from someone who was visiting our friend Joel, actually. (Brad: Oh cool.) Yeah. And so yeah, our retreat came up. And like, "When is it?" And I said, "It is actually coming up." I believe, correct me if I'm wrong, October 8 through the 13th of 2023. That is this year, October 8 through the 13th. I am so excited. (Brad: Yeah.) It's gonna be a lot of fun. We're only doing one Cambodia retreat this year. We're not doing any other retreats this year. This is the only retreat we're doing.Brad Crowell  We're not doing a business retreat in Vegas. We did a two of those last year. We are usually we do two trips to Cambodia. But this year, we are only doing one. (Lesley: Yeah.) And so you can you're more than welcome to join us. We, there is limited room. So you know, don't wait on this. But the, yeahLesley Logan  The doors are open. You can sign up now.Brad Crowell  Yeah, just go to lesleylogan.co/retreat. (Lesley: Yeah.) lesleylogan.co/retreat. And you can see all about it, you can see that the rates and all this stuff. If you are like, always have always wanted to go, but it's going to take your family vacation time. We are we have had many spouses join who don't do Pilates, they just want to go for the experience, we are offering that as well. So there's like all things you can totally come with your partner and have an amazing time and enjoy the experience. And you can do the workshops and the blogs and the meditation and things like that, where if that's not their jam, that's okay.Lesley Logan  Yeah, we've got we got an option for them, and they can go off and do a cooking class or get a massage or something like that. So (Brad: Yeah) it's a lot of fun. So you'll definitely if you if you're like, "I'm gonna wait for the next one." You're waiting till 2024.Brad Crowell  Right. So don't wait, lesleylogan.co/retreat. Okay, now let's talk about Jessica Brothers. On a mission to heal, help heal the world. Jessica is an epigenetics specialist. And I looked that up because I was like, "What is that word?" She's a best selling author, and a business owner working to reverse chronic diseases. She's passionate advocate that, that through food and fueling your body correctly, you can change your health path. And it will literally create life changing results.Lesley Logan  I love bringing in different health experts. And because the reality is, is that like if your hormones are off, you can't feel awesome. You might not like there are reasons why you could feel depressed or unmotivated or literally not be able to believe in yourself. Like it's not all just like in your mind, it could also be in your blood. So so it's really important to me, that we don't just give you stories of inspiration or strategies for like making more money or achieving your goals. But also like you only have this one body. And for you to do those things, you got to take it with you and has to be optimal. So I'm excited for for the, I'm so glad to get to this interview.Brad Crowell  Yeah, so let's dig into epigenetics. So epigenetics or epi gene etics, genes, it's all about your genes, epigenetics. Specifically, is how your genes express and communicate. And if they are not communicating inside of your body properly, things begin to break down, right. And then we get symptoms, right. So like, think of it that this is a great example, I grew up what my mentor when I was in my teens was a chiropractor. And he specifically focused on the spinal column, and mostly on the neck. And his, what he said over and over again, was, it's very simple, your brain is sending messages to your body. And if the messages are blocked, because your spine is not allowing them to flow, because it's out of whack. You need to get the spine back in in the correct place so that the nerves aren't pinched, the messages are able to send properly, and it'll send these messages to your body where it's supposed to be. And this is also basically in that same vein, you're, you know, when your body is functioning properly, it allows you to stay healthy, stay at peak performance, all of these kinds of things. And she was talking about big and small stuff. I mean, everything from like, why is your hand itching or hurting maybe or your shoulder or whatever, all the way to like Parkinson's disease, you know, and it all comes down to epigenetics and how your genes are communicating and what they're expressing, you know, if your body if your brain is sending signals, but those signals are being blocked, somewhere is supposed to receive a signal. And if that signal isn't being received there, what's that part of your body going to do? Who knows. And that's why we end up with weird things.Lesley Logan  The conditions. I mean, like, that's just what happens, it's like, it's like, a simple thing is like, if you always have it outside of your foot, (Brad: Yeah.) the muscles on the other side are not actually getting worked. And that changes how you walk, which changes how you work with your knees, it changes how you work with your hips, it changes how things feel in your back. And then that (Brad: Yeah.) changes how much you move eventually over time, which that you know, so like, it just that's on a physical level, and she's on a genetic level. So it's the exact same thing that's happening.Brad Crowell  Yeah. She said, also, how we feel stress, how we respond, react to stress also depends on how on how healthy our genes are. And then she said, very three specific things on how can we keep our genes healthy?So there are three main things. Right. There's internal, external and environmental. Internal is like the food, what are you putting in to your body? Right. So obviously, eating healthy. Secondly is the external like the the skincare, creams, sprays, dyes, anything that has to do with what we're putting on our body. And then the third thing is environmental choices. And typically, my understanding from the conversation is your environment creates stress. So, and then she said ...Lesley Logan  Well, aslo like, I mean, there's just if your walls have mold. (Brad: Oh, sure.) You know what I mean? Like there's also those kinds of things. (Brad: Yeah.) And the externals, I think that I want to just like jump in real quick, because I think it can be really easy to go, "Okay, well, I don't actually do a lot of these things." Your shampoo could be fucking you up, like (Brad: Yeah.) your lotions. And that's why like, one, we have like a very vegan. Thank you, Australia for this amazing non chemical deodorant that we actually it's not even a deodorant. It just like keeps us from smelling. But my friends and so I was like I need to and they like we actually went through the whole thing to find one because we need to ... (Brad: It's a deodorant, not an antiperspirant.) Yes, that's right. And then, but when I started going down in my health thing, Chris Talley, who I worked with, he actually worked with whole teams whose like entire performance was, they were still great players, but they were actually not doing what they were expecting them to do. (Brad: Yeah.) And he looked at all their blood and goes, "Yeah, y'all have something going on in that locker room." And so went into the environment for which they work, and found all these shampoos and all these soaps and all these lotions that were literally causing them to have too much estrogen in their body, which was slowing them down and changing their coordination. (Brad: pretty crazy.) Yeah, yeah. So like ...Brad Crowell  So there are a lot of things that you can't control in this. But also, just like we were talking about in our last conversation, you know, space and grace here, you cannot control everything. Okay? So you want to, you know, but just to be conscious and intentional about the things that you're putting into your body, the things you're putting on your body, the environments that you're in.Lesley Logan  Yeah, this is where you if you become too perfectionist about this, you are going to be living in a cave. Like, I know, it's like I, as someone who's been on ...Brad Crowell  A cave that gets lots of sunlight.Lesley Logan  Yeah. Well, I mean like I think you it's easy to go too extreme with this and you end up not being able to eat out with friends (Brad: Yeah, or just enjoy life.) or go to people ... or just enjoy life. So I loved that she pointed out like, I am drinking out of this water bottle, but I don't do these other things. And like that's, that's just like what we have to to give ourselves some space and grace on for sure.Brad Crowell  Yeah. So what was one of the I mean, now that we've kind of covered epigenetics, like what's (Lesley: Yeah.) one of the things that you love about what she said?Lesley Logan  Yeah, I mean, what I'm what I'm really excited about with her and what she does, and like the other people we've had, like Dr. Bender on and things like that is like, there are other ways, like there are ways to help take care of like what, like, you don't have to go, "Oh, I'm unhealthy." So that's my lot in life like we can actually support this and change course, and one of the easiest ways is to use supplements to assist. And she likes to do this because you can make it ea... an easy catalyst for making your body want to make better choices. And like, Chris, had me do this. And so I totally understood what she was talking about, which is like, I'm not on all the supplements that he put me on the first time I had to go work with him. But he said, "Go on these now. So your body can actually start to make these things or you crave these things." And so what's really cool is like, if you work with, with Jessica, or someone similar to her, it's not like you not every single supplement is for life, like, "Oh my God, I'm taking these for life." Ideally, it's to help you experience change quickly. So that you can start to live more optimally, start to have more energy, start to feel good. And then you start to make better changes because of that.Brad Crowell  Well also, it's also can be what like, in your specific case, to effectively restart your body producing those things. (Lesley: Yeah.) Because it it stopped, it forgot how and because, you know, for whatever reason, I know, like 10 years of trial and error of all the things I mean, I think something that everybody's heard about is like, if you stop drinking milk after a while, you're gonna have a hard time processing milk. If you stop eating meat for after a while, you'll have a hard time processing meat. It's the same thing. But like it can be in some pretty vital things like the digestion, right? The amount of stress that was happening in your body was actually blocking your body from producing enzymes that would break down food. (Lesley: Yeah.) So taking supplements helps your body remember, "Oh, yeah, I gotta do this." (Lesley: Yeah.) Right. And so you don't need to remind your body for the rest of your life. You just have to kickstart everything to get it back and going again. And that kickstart took a couple years to be honest.Lesley Logan  Yeah, I mean, and that's to be like, to be expected. It's like any, in any change, you know, even income, like recovering from a relationship, however long you're in that relationship, just so you know, you don't just recover in three days, if it was like a (Brad: Right) 10 year relationship. So like, it's the same thing with your body, they work the same way. And and I think what and the guessing game is what you don't want to do, you definitely want to work with someone like Jessica. And that was her whole thing is like educate yourself. Find someone you trust, find someone who aligns with you who gets results, ask like for testimonials, and then like, and then go down the course and and Amy says this all the time, try not to have seven people that you're getting advice from because you're not going to know what's working and what's not working and like, (Brad: Right.) really, truly do the research and then stay the course and it might and then advocate for yourself. Like we've talked about in other episodes. Like if it's not working or you don't feel like it's working, ask questions, but you all like if you've ever felt sick, do you make the best choices for your day that day? Like not really. You're like, well. Like ...Brad Crowell  Yeah, probably not.Lesley Logan  Like you know, I'll tell you if I was hungover. When I was hungover at 23 I wasn't exactly picking the most healthy salad for that day. I was like, "Let's bring on the Del Taco." Actually Taco Bell, crunchwrap supreme and cinnamon twist. That was like, "But I can't eat gluten and dairy anymore."Brad Crowell  Well, I think you said something that's really important is with Chris, and also with Jessica, the way they approach this is scientific. (Lesley: Yeah.) From a genetic, like, she's specifically talking about genes. I know Chris really focuses on the bloodwork as well. And, you know, she, you know, so Jessica said, your journey to a healthier life begins with a cheek swab. You just swab, drop it into the mail off and then you know, the lab brings back these results. And then she can analyze the results and help you understand what your body needs and how it can you know how to put yourself back onto this path of optimal health. And that really does take away the guesswork. (Lesley: Yeah.) It's not this like, I don't know, maybe I'll do a FODMAP diet now, maybe I'll do the elimination diet now. Maybe I'll I don't know. Like I mean, we were guessing for fucking years. It was it was it was like it made my mind blown.Lesley Logan  Well, the doctors were guessing too. And so it literally we were going crazy. It was a really stressful like it was just anyone asked me what I wanted to eat caused so much stress. (Brad: Yeah.) And that was just making things worse and exacerbating the problem. And so, you know, once we actually use science, thank God for that. It was like, "Oh, I can have all of these things. (Brad: Right.) We can cook with that? Oh, I just have to take these seven pills so that I can break down the food and then it became six and five and four." And so you guys don't have it's not, don't guess with this. (Brad: Yeah.) Yes, it's an investment so maybe have to spend some time like saving up but like your body is not something you want to guess at ... (Brad: Yeah.) to guess that in life.Brad Crowell  I mean, Jessica talks about that too, you know, she said, "Okay, eating healthy is expensive. Try being sick." (Lesley: Yeah.) You know, like, like, seriously, the way that we ...Lesley Logan  Especially if you're in the States, you're paying for that.Brad Crowell  You're paying for out of your own pocket most likely, you know, this, this kind of thing, unless you have like disease. It's probably this is more considered, quote unquote, "preventative," and like something that your insurance company would cover, you know, so, you know, if you get sick. Anyway, this, it is so important to focus on the stuff before you need it. (Lesley: Yeah.) You know, I guess, let me read, let me go back and say that, again. I have no idea whatever the insurance companies will and will cover. We just know that health care is more expensive here in the United States, for sure. But while this may feel expensive, upfront, it is going to save you a lot of time and money down the road. You know, because you're able to get ahead of stuff like this. I mean, some of the stuff is is like we don't even we don't even question the idea of a prostate exam or a mammogram. Like, why would we not like we can do something that is relatively innocuous now, to prevent something happening down the road? Well, this is no different. This is just what you're eating, what you should be consuming. And it may be as simple as, "Hey, let's get you on some of these supplements today. So that your body has the balance that it needs as you go."Lesley Logan  Well and also just like one final thought on this. Y'all, I have made more money in my life. Now that I'm not sick. It was so hard for me to say yes to things, to create programs, to agree to take on projects, I knew I would need energy for that I didn't have. Like, I could not entertain extra stuff on my plate. Because every everything I was like, "How am I going to feel? I don't feel very good. I can't do that." Like my life liter... like if I kept going the way I was going, you would not be listening this podcast, we would not have OPC, Profitable Pilates probably would not be celebrating Agency's fifth birthday, which somehow we definitely missed an episode 168 celebrating. (Brad: Oh right.) So Agency is fucking five and it would not even exist. (Brad: Yeah.) Because five years ago, I definitely wasn't feeling able to to lead others in that capacity. I wanted to, (Brad: I mean ...) that I couldn't leave them in a mass.Brad Crowell  The thing that was jaw dropping to me was when you sat down with, you know, the doc, Chris. He said, "You have no, you have almost no vitamin B, you according to the science, you should be suicidal." And that was like, "I'm sorry, what?"Lesley Logan  Yeah, no vitamin D, and then vitamin B. So I had nothing that would make like, make someone happy or have energy at all. And, and also he said, I he surprised that I was actually like, able to even work out. (Brad: Right) So I was definitely just taxing my body trying to make it do what my job was. Which was to teach people and train people and workout.Brad Crowell  Well also, I think the the forcing yourself to work out was kicking in the endorphins that were keeping you, you know, in a positive place (Lesley: Yeah.) for the most part (Lesley: Yeah) you know, but you know ...Lesley Logan  The other there was damage from that as well because I was just really taxing them. There was stuff wrong with myself.Brad Crowell  But there's also sustainable to have to do (Lesley: No, no.) that. Like, you know, you can only do that for so long until you can't work out that way anymore.Lesley Logan  I forget what one of the things was, but improve the next year, which was like, like, literally my veins were showing signs of like, aging. (Brad: Oh, right.) Yeah, because I like so the guessing game doesn't work. If you whether you reach out to Jessica or you find someone like her, y'all please like advocate for yourself. Give yourself permission to take care of yourself. And this is not, I know that this can sound indulgent or luxurious and like trust me when we paid for my first test that was on a that was a credit card. (Brad: Yeah.) Like that was not money I had in the bank. But I'm telling you and then the supplements also on a credit card. But what ends up happening is I was able to actually take this one massive issue off my plate and have energy where I can go, "Oh, oh, I have actually I can actually take on two more clients." And that is $1,000 extra a month. (Brad: Yep.) So within six months, I paid all of that off and I was making profit and then I was able to think about Agency and OPC (Brad: Yeah.) and all those things. I was like, "I'm unstoppable now." So anyways, (Brad: Yes, you are Babe.) get yourself checked out. Stop asking your friends what they're eating. Just find out what you're supposed to eat.Brad Crowell  Yeah, yeah. Amazing. All right. Well, yeah, I mean that I I just to wrap this up from my perspective. I'm so fucking glad we did that. And it was a lot of money, but it was, it was so worth it in every possible way. And, you know, I, I'm because I know that you are in a way better place physically and mentally because it took away the fear, it took away the guessing game, it took away the, like, just the stigma of the I'm going to be sick and defining your entire life by that and all of that, all that mess. We you know, like, some of that stuff still comes up every once in a while, of course, but, you know, there's no longer living in fear. (Lesley: Yeah.) So wow. All right. So finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items, can we take away from your convo with Jessica Brothers? She gave us two. And I'm going to jump into one that is is actually just like something straight up you can be doing right away. She talked about briefly about the importance of sea salt in your diet or actually she said she does it. She didn't actually explain why. But obviously your body needs salt. She said sea salt in the morning in your 20 to 24 ounces of water. Grab one of those like pink Himalayan sea salt little ginder thingies, and she said 20 turns of the Himalayan sea salt or, you know, roughly a teaspoon and a half and then shake the water and the salt together and you know, get your morning going. And that will that's a positive thing that you can be putting into.Lesley Logan  Yeah, if that applies to you. What if that's the cheapest thing you could actually do. Like we drink ag one in the morning, this would be like literally pennies, like a half a penny. (Brad: Yeah.) But um, and here's the thing, cuz I was sort of into the same with my dad was salt when he you know, he's 70. So obviously things apply to different people at different stages in their life. So, but y'all hear how much water you're supposed to drink or you drink you're like, so focused on drinking water, electrolytes is actually salt, and and really, it's really what it is like, it's if you drink too much water without having salt in your diet, you drown your brain called hyponatremia. I wrote a paper on it. So because that was like a whole thing. I'm like, what's too much of a good thing and ...Brad Crowell  Super impressed by you right now.Lesley Logan  I know. And they talked about like cyclists, like if they were just to drink water, when they're out, right, like riding their bike or runners, if you're only just to drink water, you would actually end up getting sick, and possibly drying your brain. And the reason is, is because you're sweating. (Brad: Right.) And so you need to replace, and if you've ever tasted your sweat is salty. So you have to, you have to replace that so that you don't end up with like this saturating yourself without having anything that balances out.Brad Crowell  Well, I always am a fan of the why behind the what. So (Lesley: Yeah) thanks for that. (Lesley: Yeah) What did you love?Lesley Logan  Here for the fun facts. Okay, so my favorite action item is to create a morning routine for you. And she has begun with salt water, but you can have like fill your own cup. Do what you are doing, do what you're doing for you, not anyone else, it must make you happy. These are three points with that. So here, this kind of goes back into like the morning routine from Alan's episode 168. But like, has to like make sure that what's in your morning routine filter ... It's really important that whatever is in your routine, you're not doing to impress anybody else. And I think that especially in the month of January, people have a lot of goals for the new year. And it's like, here's all the things that I'm I'm, you know, wanting to do. And if they're to keep up with your friends or because your friends did it and they look a certain way or they act a certain way or they have some you want to have. (Brad: Right) If it doesn't fit with the science of what you need, and you're not doing it for you. It's not sustainable. That is the that is a big reason why people don't achieve their goals is that often the goals they set are not for themselves. So make sure that part of your morning routine is for you and not for anyone else.Yeah, yeah. Awesome. Well, I think I think you nailed that there. So (Lesley: Thank you.) I got nothing to add.Well, thank you, Jessica, for being here. I'm Lesley Logan.Brad Crowell  And I'm Brad Crowell.Lesley Logan  How are you going to use these tips in your life? What are they inspiring you to do? Once again, we're so grateful for you. Thank you so much for being here, for being part of this community, for your amazing questions. You can keep sending them into the@be_it_pod on Instagram or you can email us at beitpod. What did they email us? beitpodAt beit@bloompods.netbeit@bloompods.net. Well, this is why have a team. And I hope to hear from you all soon.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!  Be It Till You See It is a production of Bloom Podcast Network.  Brad Crowell  It's written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli.   Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing.   Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi.   Lesley Logan  Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can.Brad Crowell   And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What or who are the villains in your life keeping you from the things that are meant for you? This episode holds everything from overcoming those villains, changing nervousness to confidence, and the best tips for road trips. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to survive a long road trip Take a bet on yourself How to connect past dots to move forward The ebbs and flows of confidence is normal The ultimate way you achieve confidence How to change nervousness to confidenceThree steps to overcoming you villains Episode References/Links:Join the Pilates popup tour!Come to Cambodia!Find out more about Agency! Educated By Tara WestoverOvercome Your Villains by Heather Monahan  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I want to dig into the influential convo I had with Heather Monahan in our last episode. If you haven't yet listened to the interview, feel free to pause this now, go back and listen to that one and then come back and join us. Honestly, you should listen to her. (Brad: Yeah) She is written two books. She has been talking this talk and walking this walk for a long time. And if anyone's been be it till she sees it, she's one of those examples and if you've been listening to pod for a long time, you will remember many moons ago I said, I want to have Heather Monahan on this show. Boom, I have Heather Monahan on this show. (Brad: Love it.) I'm so proud of that.Brad Crowell  Yeah. I do remember she was on the wish list.Lesley Logan  She was on the wish list.Brad Crowell  Because of a quote that she said.Lesley Logan  Yes. She said, "Don't take a no from anyone who ... isn't able to give you a yes."Brad Crowell  Yeah. And I remember we had a whole conversation about that. You were really excited when you heard that.Lesley Logan  Yeah. So that hey, y'all what that means is, if someone's assistant tells you, no, they're telling you no, because I have an assistant most people know, because the person said, "I don't want to do any of these things." But that doesn't mean they don't want to ever do any of those things. They just want to make sure that like most of them don't get through. But if you find the third door, another person I want to have on the show, someone can put that person down the wish list. There's a third door and that's how you get the yes from an actual person and give you the yes, boom. Anyways, hello from Texas. We are on the road this week, officially. And we are if you're listening this like today, when this drops, we have two classes in Frisco, and we which is like just North of Dallas. It's a really cool area of Dallas at air, actually. And I've been there many times and I love it. In fact, I was just there last week, just so then we're gonna go Houston. (Brad: Tomorrow) Yep. I've actually never been to Houston. So I'm really excited about this.Brad Crowell  Yeah, I've only driven through. I've never been there to be there.Lesley Logan  Do we call them Houstonians? I don't know. Well, tell me.Brad Crowell  I'm gonna, I'm gonna go with the ... I don't know on that one.Lesley Logan  I don't know about that one. But you know, I'm sure that they're Texas. They'll tell us. Then we had to Nashville. And then it's Atlanta, then Greensboro, North Carolina, and then Cleveland and then St. Louis. And then a little hang sesh with food and Denver. (Brad: Yeah.) So Denver peeps, you need to reach out and let us know if you want in on an info. Because there's no way to buy a ticket for that situation.Brad Crowell  Yeah. And we may have some spots left on this tour here. So if you wanted to come, hang and have a class, go to onlinepilatesclasses.com/tour.Lesley Logan  Yeah. And if there are no space, spaces left, definitely let our team know, because you never know what happens with people. (Brad: It's true.) We can like ...Brad Crowell  Yeah, keep us posted. Because also too, there's a chance we may add additional classes if we get enough interest. So make sure you reach out.Lesley Logan  And well, you can also just show up. And buy flashcards if you want to buy that as a gift for yourself. (Brad: Yeah, come meet us. Come say, hi.) You could say hi to the dogs, they will be at these events, probably hanging out in the van. But we'll bring them out for people who are dog lovers. And don't forget, if you are on the waitlist for Cambodia for 2023, you have emails in your inbox. (Brad: Oh yeah.) And I know you're thinking, "Oh, I can wait till ..." Like it's fine. It's like 10 9 11 months away. So here's the deal, we actually go public with this offer. And very soon, and that means we're not holding a spot for you. We're not saving it for you. So right now the perk of being on the waitlist is that you hear about it early, and you get first dibs and it could sell out just by the waitlist. So make sure you snag your spot if that's what you're wanting to do. Especially before the price goes up. And before other people hear about it, you go to lesleylogan.co/retreat. And then one more thing that's very important we want to make sure no one misses out on this. It's like key to me. And it's something I actually preach on when we are coaching people on raising their rates. But we are raising the Agency rate on January 1st. (Brad: That's right. Yeah.) So if you've ever, ever been like, "Oh, someday I'm gonna do that." Now is the time because it will never be the price that it is right now. (Brad: That's true.) And here's the deal. We, when you join Agency, whatever rate you join in it, is the rate you get to keep (Brad: Yeah) for as long as you're an Agency member. So you'd be like think about the people been there for five years. Yeah. So don't wait till next year because think about what you could have done in this last year. If you've wondered like what Agency members have done in the past year. Let me just tell you, we've had members open new studios. We've had several open studios, by the way, actually, (Brad: Yeah) at this point in the year. I think we're at six studios this year that people have opened. (Brad: Yeah) You like, "I don't want to open a studio. I just want it for myself." Yeah, we have hundreds of people doing it, too. One of our members her her social media following has quadrupled in size, she's had like 1000s, like 10s of 1000s in one month, and her online platform has had multiple people buy. So like, whether or not you wanna work for yourself, you want to open a studio, you want to run multiple studios. We got people for you. We got Erika Quests, we got Roxy Menzies, we got Alex Street. Everyone has had a podcast here.Brad Crowell  Yeah. At the end of last year, one of our members hosted an international Pilates festival. (Lesley: Yeah) You know with so many things that have happened inside of Agency and ...Lesley Logan  Two of our, two of our pro members have teamed up to lead our mentorship together. (Brad: Yeah) They would never have met, like and trust each other in that way, if they had not had their Agency experience over these years ...Brad Crowell  People have launched teacher training programs, they've hired teachers, they've, you know, brought in new clients. There's just all the things and we want that for you. Our mission is more bodies doing Pilates. And when we empower you to grow your business, it serves what what we're trying to do as well. And we also have a lot of fun, and it takes away a lot of that anxiety.Lesley Logan  It's so fun. In Fridays, especially because it's back fuck yeah Friday. It's always wins all the time. And even people are begrudgingly doing a win because they needed a moment before. Like it's always a win. So anyways, you if you want to book a exploratory call to see if Agency is right for you, then where do they go, Brad?Brad Crowell  Just go to, DM us either, DM us on the pod or you can reach out through the Profitable Pilates website, just go to the contact page and reach out and we will happily set up a call and you'll probably talk to me.Lesley Logan  Yeah. So but again, that starts January 1st, please don't call me on January 2nd, go, "Oh gosh, can I have the old rate?" You can't actually and here's why I won't let you do that in your business. And so I can't, I have to ... operate in that integrity so that I can help you operate in your integrity. So anyways, we like to give that announcement. And that is happening in January 1st.Brad Crowell  Yeah. Before we move on that we had an audience question. They said that the question was, hey LL, you said last year that you drove 7000 miles on your tour? And obviously we're on a tour right now. How the heck do you pass all that time while you're driving? I just couldn't imagine being in the car that long myself.Lesley Logan  I think people think that like you and I are just like chit chatting like 10 hours a day. You know what I mean? I think people are thinking about like the time you're in a van with other people and like, oh my God, so long on time.Brad Crowell  Yeah. Or they're imagining Chevy Chase is, you know, like family vacations (Lesley: Yes) something like that.Lesley Logan  Yes. So because it is 2022. And it's been, you know, the 20 the 2000s for quite some time. There's lots of ways you can like we are in the van. But we're often listen to different podcasts or different books. (Brad: Yeah) We actually, probably we do the exact same thing that we do now. We have coffee together. We have meals together. But ...Brad Crowell  Yeah. I take long phone calls.Lesley Logan  I hate that so much. But he has to and I won't do them. So it's fine.Brad Crowell  Yeah, I do a lot of like, work with our team. And the phone calls keep me up, like, focused and driving and, you know, helps me stay driving on the road. And like ... (Lesley: It is true, especially at night.) You want my mind to wander.Lesley Logan  Yeah, I love my mind to be able to wander like so when he's driving. He's really on calls. When I'm driving, I am listening often to books that I want to evaluate for being podcast guests, or for being part of the book club for Agency members who want to be in a book club and read business books, or just things that are I'm curious about for my own self development. So I listened to a lot of that, of course, I listened to some my favorite pod. It's also a great time to like reevaluate my pods. So because it's a long drive, what I'll do is I'll like download a bunch of podcasts. I'm thinking of being on the regular, and I'll let them I'll see if I listened to them. Or if I'm like, "No, actually, I'm not into this at all." Because it's like, it can happen in so many consecutive episodes so I can I can get a lot done. So we...Brad Crowell  I mean also too, it's not like we're I mean except for 2020 where we plowed through the drive in ...Lesley Logan  We did it in two and a half days each way.Brad Crowell  Yeah, yeah, it was it was insane. Like two three days to get there but two and a half days to come back. We did the whole drive from Philadelphia till Vegas in 55 hours. (Lesley: Yeah) And so it literally we just did not stop we were driving for like 14 hours a day and then we would sleep and I would drive late and then we would overlap our sleep she would get up at seven and keep driving. I mean, that was that was brutal. Not gonna lie. That one was not my ...Lesley Logan  It wasn't on a fun trip. (Brad: my preference but) We will stop it a lot of like, we'll go oh, "What's that thing?" And what like pullover ...Brad Crowell  Yeah we try to include some spontaneity. We also schedule in like, "Hey dinner with friends we only get to see once a year." Or lunch or stop at a dog park, we try to take the dogs to the dog parks literally every day. (Lesley: Yeah) Just drive around in different dog parks.Lesley Logan  Well, especially because they're like they're literally in the car not doing very much at all. (Brad: Yeah) And so we take and we try to find a dog park and then you'll toss a ball for them and then I'll try to get August to chase me it's not he does not exercise. (Brad: Not so much.) But I'll work out in the dog park so like I'm the one with the kettlebell swings, if you see someone doing a workout in a dog park, Hi, it's me. Somewhere between here and Philly all the way back. But I think like it is correct, I think a lot of people think we're just doing like a natural and put things and we're just like sitting like looking out the window longingly. Like when does Colorado ever end? And is this Kansas? Or is this Colorado? Like, no, we, we there's we're there's still things that we're doing and we're quite creative people. (Brad: Yeah.) So our minds are always producing stuff.Brad Crowell  I love finding like fun little coffee shops and restaurants. So we spend time trying to find new new places to explore.Lesley Logan  So here here's so if you listen to the Rolf Potts episode, you heard how I talked about when we traveled we'll looks like gluten free options. (Brad: Sure.) When we're on the road, searching for oat milk, or gleif gluten free options will absolutely 1,000% help you find a locally owned business. (Brad: Yeah.) Even in these weird places were like, "No way LL did you find that there?" Yeah, I did. We found we found ... (Brad: ... we are in Texas.) No, we found that vegan place in South Carolina. Remember, we were in South Carolina. We were in guests with South Carolina. Remember we're like went to that ... (Brad: Oh yes.) It was, I don't know the name of the town but like I'm not ... I'm not ... and Brad so we're gonna have lunch there. I was like, "No, no way."Brad Crowell  Yeah, it was near outside the ... state park.Lesley Logan  Yeah, we have an incredible and I was like ... (Brad: We found a food truck one time.) A vegan food truck (Brad: Yeah) that was so unbelievable, I was actually sad how far away it was because I would have ordered again. And I was like, "Dude, more food truck somewhere else?" No, they didn't. But so use your like, unique thing you're interested in to find fun things to do a long road trips. We also love to shop at vintage stores.Brad Crowell  Yeah, that's fun, too. (Lesley: And) we try to go like, I think some of the craziest vintage stores we've been at or you know, like thrift shop slash vintage shops where in Texas. (Lesley: Oh yeah.) Like crazy stuff. You know like, "Wow, like how long has it been since anyone has picked this up and dusted it off?" Like ...Lesley Logan  Yeah, there's some funny things there. I also got like, shout out to downtown Tucson. (Brad: Yeah that's fun.) You have some cool ass shit. I've really loved it.Brad Crowell  There's like, there's no... there's like one street of cute funky like local (Lesley: Yeah) and all the things ...Lesley Logan  Yeah, there's (Brad: shops. Yeah.) Anyways, we are not, don't cry for us.Brad Crowell  Oh another thing we love to do is national parks.Lesley Logan  We do love a national park. (Brad: Yeah) We really really do.Brad Crowell  This trip we, well, we've already driven through Saguaro National Park in Arizona.Lesley Logan  We did that. It was beautiful. It was beautiful. We don't know which parks we're doing this trip. But I will say so just to go back to your to your question. Thank you for asking it. Trips don't have to be like about the destination. It is that cliche. It's the journey. It really is a journey. Like (Brad: Yeah, has to be.) I remember ...Brad Crowell  7000 miles is a lot of miles.Lesley Logan  Yeah. I I remember more about like, the things we do along the way, then oftentimes the thing we do when we get there best because we're wherever we're going. It's often like if we do the same thing every year sounds like that. But like I really do find it fun to find random coffee shops. And then sometimes we go the same route. So we're like, (Brad: Yeah, yeah.) "Oh, there's that place we can go." (Brad: Oh there's the shop we run at last time.) Yeah, that was so great and so it's it's so fun to do. But don't be afraid to like branch out, get off the beaten path. And then and then it is then when I do let my mind wander. It's not like I've been looking at this field for seven hours are still here, (Brad: Kansas) like fuck (Brad: Nebraska) But I've listened to some amazing books on tape. I mean, like just some really epic ones. If you're wondering what are some great roadtrip books to listen to Educated if you haven't yet listened to that and by Tara Westover. (Brad: Yeah) Amazing. I started with Brad trying to take a nap. And then I had to rewind so he could take it and then we literally wanted to finish the book. And so we were with your family like, oh, they come in in the car with us. We're taking our own car. We're taking our own car. Turn it on. So that one is so uniquely interesting.Brad Crowell  We also do like introspection, like reflection on the year, every drive, every drive and we we talk about like, what can we you know do to better serve our members that are an OPC and an Agency.Lesley Logan  We talked about a lot of ideas, we get rid a lot of ideas. (Brad: Yeah) We debate about ideas. Like, you'd be surprised how fast the day goes, even though you're just like sitting around like it really does go fast. So anyways, if you need roadtrip books, I'm ha... reached out to the @be_it_pod. We'll put it in another solo episode, but ...Brad Crowell  And go listen to Rolf Potts (Lesley: Yes) episode, which was actually very recently it was (Lesley: very recently at the time ...) episode 151.Lesley Logan  Yeah, yeah. So go listen to that. And then, you know, if you are driving to your destination, try not to like drive. "Uhh i have to drive." What can be fun about the drive? And try to find something like, I remember one of the drives we're gonna do, we're gonna stop at a crystal place, like a ground where you could like dig up your own crystals. (Brad: Oh yeah) You know what I mean? Like, or, like find something fun along the way. I don't care if it's like the biggest haystack or the biggest corn maze I would never do that. But like nothing would give me more anxiety than being in one of those. But um, but try to like find something unique along the way, the internet is amazing y'all you can literally put in like things that no one would think to do in X place and they'll somebody from like eatery or you know, whatever, weird, whatever we are ...(Brad: the greatest) the greatest. I mean, like I Googled today, like, best Thanksgiving dinners in Las Vegas, and like I got 17 restaurants to choose from. So like, believe it or not, someone's probably curated something for you to do just look it up.Brad Crowell  Love it. Okay, now let's talk about Heather Monahan. When her retiring boss's daughter fired her. Heather Monahan began to bet on herself. In the past five years, she has become a best selling author, two times over. The podcast host of Creating Confidence, and was awarded the top 50 keynote speaker of 2022. (Lesley: That's huge.) Yeah, that's pretty crazy. And in 2020, she was top 40 keynote speaker. She does all of this while being an incredible single mom, to her son, and working to empower individuals to use their strengths to achieve success.Lesley Logan  Yeah, I I really, I really enjoy like what she's doing in this world. And I think it's, it's necessary and how cool that she had this career her whole life. And that's one area that she was a top dog in that, like she really was. And then because she was fired, and she couldn't just like, go get the same job somewhere else because of like, whatever those those clauses are, she had to bet on herself. And it allowed her to (Brad: Yeah) like completely switch (Brad: She is a non compete.) Yes, thank you. That's the exact word for it. She was able to like, just try out something completely different and new. And now she's a tough speaker. She's traveling the world. She was on the Dr. Phil show. You know what I mean? Like ... like, come on. So y'all literally like, if you know someone in your life who has been fired, and you probably like, "Oh my God, I can't let that happen that." Like we hear about our parents all the time all the time, like, "Oh, so one so got fired, so and so got laid off." I feel so bad for them. It's the what if it's the best fucking thing that ever happened for their life? (Brad: Yeah) What if it is? It probably is, I mean, we can go back to the last episode, last recap. Your divorce, ... clearly was the best thing that ever happened to you. You wouldn't met me, you would never marry me if you hadn't been through that. So like, I think we all have to, like, take a moment on and when we see someone having a worst experience, like, obviously see them and feel that but then also be there to like, remind them that they're gonna like, they can bet on themselves, just like she did. So one of the things that she I'm going to pre phrase what she said, atually. She said, you don't have to know the entire plan before trying something new. Yeah, that's right. Just keep moving forward with the faith that you'll figure it out because you don't know what you don't know. (Brad: Yeah) And ultimately, you can't connect the dots until you're looking back. So you have to keep moving forward. You know, y'allBrad Crowell  Yeah. So I think I think that the idea of you don't know what you don't know. You know, and then that really the it's the reflection on the past that allows you to decide like, you know, you can start to say, "Oh, I'm glad I did this. I'm glad I did that. I'm glad this." You won't know that until you do it.Lesley Logan  Well and correct. And you try it out and also like you might not realize what'd you do know? Like you don't know what you don't know. It doesn't have to be like it's not a bad thing. Like, you might not realize you have this like skill or talent like the other day when I like pick up the chopsticks my right hand. I was actually really amazing at it. I didn't know that. (Brad: You did?) Yeah, you were there.Brad Crowell  Oh, I didn't realize it was your right hand.Lesley Logan  Yeah. I was like ... look at me pick up this carpaccio with these with my right hand. I'm lucky to y'all. And I actually like treat chopsticks like, like a fork. So anyways, I think that that whole section that was just talking about is like such a key, a key thing to remind yourself and you haven't seen the episode yet, save it, you can go back to that. Because on your worst day can feel like this is the worst that ever happened to me, it truly can't be the best if you just keep taking the next step forward. And, and trusting that it's okay if you don't know the entire plan. Like when we're coaching people in Agency, like I keep feeling like I take two steps forward. And then one step back. And I'm like, yeah, what if it was to review the dots, so you can take the next few steps forward in the right direction?Brad Crowell  Yeah. I think there was another section a part of this year, though, that I thought was interesting was, you know, to move forward with the faith, that you're going to be serving yourself well. Because you will figure it out as you go along. You know, but the idea that you clearly don't know the future, you know, and unless someone has predetermined the path for you, and like shared your career plan, sometimes that might happen, but usually not. You know, what, as you move forward, if you know where you want to get to, along the way, you don't know how will happen to get there. But you know, you kind of have this big future vision down the road. And when you move forward, it's with the intention of getting to that end game, you know, just the bet... in between, you don't really you don't have any idea what's going to happen. SoLesley Logan  Yeah. And that's okay. (Brad: Yeah) It's, it's actually kind of fun, it's going back to our road trip, like, we know, we're gonna get to Philly. We know we have stops along the way. We don't know which stores we might stop at, or what people we might run into or like, what could happen. And that's what makes it the most fun. That's why we keep doing it. (Brad: Yeah) What did you love?Brad Crowell  I really loved when she talked about confidence and that it ebbs and flows. And I thought that was interesting, because, you know, obviously, her podcast is about confidence, her first book is about confidence. And you just associate confidence with certain people. And you never imagined that there, you just think, "Oh, that person is confident." So they're clearly always confident 100% of the time. And she said, "No, that's not that's not how it works." you know. For her specifically, she said she felt super confident in her work in her career, she had spent 20 years climbing, you know, the corporate ladder in the world of radio doing sales. And but she said she didn't feel so confident in her relationships. You know, that afterwards, she could, you know, quit and land on her feet. So there was like, a lot of uncertainty there. And she said, there's not nobody is confident in all situations, there's always self doubt, that self doubt is actually part of the growth process.Lesley Logan  Yeah, I think I think it's just being aware of where you feel less confident in your life is more important than were like going, "I'm not confidnent in that." It's like, just the going like thinking about Lena Franklin. Awareness is actually part of enlightenment. And so if you can understand like, "Oh, I'm super confident at work. I'm not confident at relationships." Okay. So you're less confident in relationships. And that means that there's room for growth. You know, what I mean? I feel I feel like it's really easy for us to put a label on ourselves especially around confidence and then therefore we're just not confident there. So we don't work on that there but it's like if you can have that awareness and be okay with your confidence ebbing and flowing, a) you'll be a real human being, people actually like you just like people like Heather she is like the queen of these things. And she's an all this stuff and like she's a likable person. You know, people want to be friends with her, people want to have her around on the things, because she actually is a real human being who is okay with her confidence ebbing and flowing. And understand that some areas she feels stronger than others. And then you ...Brad Crowell  Lena's episode was 77, by the way.Lesley Logan  77. Oh, what it like that's like a good number for her. Like so anyway, I really enjoyed both of our whole conversation. I thought there's a lot that we can take away from it.Brad Crowell  Yeah, yeah. And I think that, you know, in in my my personal experience, you know, having been on stage. Confidence was something that was built. (Lesley: I think confident) And definitely I wasn't confident the first time I got on stage.Lesley Logan  And so then what you got on stage again? (Brad: Yeah) You got on stage again? (Brad: Yeah) And like we ...Brad Crowell  Because I saw myself being a performer. I was like, "I am that person." And in order for me to get to that place where I am that person, I gotta practice, I gotta do it.Lesley Logan  Right. If you are a person who is onstage performing, then you have to get on stages and perform. (Brad: Yeah) Like, like, we were just listening on the other day. (Brad: I was just thinking about this.) So we're listening to Chelsea Handler, (Brad: Yeah) and she gives advice. We also listen to Iliza Shlesinger and just in case you're listening because I want you on the show. Hi, I love I love I love listening to the questions I get. I love the ... I really resonate with a lot of their answers. But there was a woman, a person who wanted to become a comedian. (Brad: Yes) And in ...Brad Crowell  ... she already was a comedian. (Lesley: She already a comedian.) But she had an upcoming gig and she was worried about she was opening for someone and she was like, "How do I gain confidence in this?"Lesley Logan  Yeah, because where they live, there's like one Comedy Club and like, "I've got two weeks to get my confidence up." (Brad: Right.) And Chelsea was like, okay, well, normally, I'd say like, go get on every stage, you can. But there's one stage to be on, and you're about to be on it. So you need to go to the grocery store and the park and just do your set in front of people. It's like ...Brad Crowell  Yeah. She said, "Do it, do, do your set in front of your parents."Lesley Logan  Do you ... Yeah. Do you set likeBrad Crowell  And she said, "Well, I don't think they'll appreciate my humor." And the response was perfect. All the more reason you should do it in front of your parents.Lesley Logan  Yeah, yeah. Cuz that will create confidence, because you'll have done in front of people who don't appreciate it and like, so the reality is, is that confidence comes from putting yourself in a situation where you feel less confident. And then following through with the thing that you said you were going to do. (Brad: Yeah) End of story if (Brad: Yeah) you don't feel like you're a runner, you have to go, you have to say, "I'm gonna go for a run for one block." And then you run one block. And guess what, you just dropped money in your confidence bucket of running, and I'm a runner. And so yeah, you didn't run your marathon. But we're not working to that confidence, yet. We're just actually trying to show up for the thing we said we're gonna do and do the thing.Brad Crowell  And even even with this ebbing and flowing that she was talking about, nobody's confident in all situations. I had been on stage for 10 years, when I got invited to a birthday party of a dear friend of mine, and I decided to write a song and perform it on stage, but solo. (Lesley: Oh) And my whole career had been with the band. And in the band, I wasn't singing. I mean, I was singing, but it wasn't the lead person. I was like, second, and that was, you know, that was fine. I, but I had been on stage like, put me on stage with a group of people anytime. And I'm like, "I'm in. It's totally okay." But put me on stage alone. And I was like, whoa. And I was like, really feeling that one. I was not confident.Lesley Logan  You know what, that's so funny. Because remember when we were at Momentum Fest, and it was a first year of Momentum Fest, and I had like 80 plus people in this room. And it was pre pandemic. So it was like, had a break from teaching and all. And there's like my peers in the front row. And there's people like who hire me for things in the front row. And then there's all these people who were so excited to be in that room. And you were miking me up and I was like, "Is this thing on?" You're like, "No." And I said, "I'm really, like, I'm really nervous." (Brad: Yeah) And he's like you said, "Why? What is, this is what you do all the time." And it's so funny. I think sometimes we forget that we we put a lot of pressure on ourselves, which then makes us doubt ourselves, even in situations where we would normally be confident. And (Brad: Sure) so I think if you're finding your competence ebbing and flowing in areas where you normally are confident, it's just time to take a look back and it probably means you really care about that particular moment. (Brad: Right) And then look back at the wins you've had in other moments like it and you can draw on that confidence.Brad Crowell  It goes back to your favorite takeaway, where ultimately you can't connect the dots until you're looking back.Lesley Logan  I know I just connected a bunch.Brad Crowell  Yeah. I love it. All right, so finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Heather Monahan?Lesley Logan  Well, she had a three step process and it's from her recent book, so you all go get Overcome Your Villains. Especially if you like, feel like you have a villain in your life. You gotta you gotta read this book. And it's called B A K.Brad Crowell  Yeah, she called it BAK.Lesley Logan  Yeah, BAK. So it is. Number one, what is your belief? Oh, did we talk about beliefs last week. We did. Sorry, you don't get to get over this. What is your belief? Number two, immediately take action. So for example, when she was fired, she immediately posted on social media," I've just been fired."Brad Crowell  Yeah. And then let's do all three. So what is your belief, immediately take action and then what is the knowledge you surround yourself with is number three.Lesley Logan  Okay. (Brad: Yeah) So you got all three everyone, what is your belief? Immediately take action. And then what is your knowledge? So belief, action, knowledge. Okay, so she had been fired. And and so going, "Oh I've been fired. Nobody likes me. What am I gonna do?" She actually was like, "Hey, everyone, if I've ever helped you in any way, I need to hear from you now."Brad Crowell  She posted that on social media, "Hi, I've been fired," period. Wow, that takes guts, right. Like that talk about confidence right there. And like just taking action. Because if I've ever helped you in any way, I need to hear from you now, when she when she posted that someone that she had helped, reached out to her and invited her to go on the Elvis Duran show. And that changed her life.Lesley Logan  Change her life. And also like, can we just go back to betting on yourself? So be it till you see it like she bet on herself. She didn't know what's going to happen. But she acted as if like, I'm gonna bet on myself. And if I bet on myself, I'm gonna put this thing out there that I'm only going to get great things. And something good is going to come from this, like, you know what I mean? Like, I love that. So then and then what knowledge can you surround yourself with? So don't just consume information from randos. We've talked about this before y'all on the podcast. Don't ask your your Uncle Joe, information, like advice around something that they're not knowledgeable in. (Brad: Right) And, and I've even mentioned this on one of the podcasts like, make sure you're really clear on whose opinions of you matter. Because in our family, we love them so much. And many of them listening to this, hi guys. But some people like it's not that I don't care about what they have to say about me, but they don't actually understand what we do want on a day to day basis. And so some of the things that they say, come from fear and worry (Brad: Yeah) around us. It's not, it's not that they don't actually want us to succeed. It's not about holding us back, but they're worried for us. So then they share that fear. And then (Brad: Right and that) it's knowledge I didn't need right now. You know.Brad Crowell  Yeah, I mean, I think also it's like, you know, you, you know, why would you ask a golfer about to running on a track? You know, why would you ask someone who's had a, you know, job for their whole career about being an entrepreneur, like, you know, it's, it seems obvious when you say it that way, like you're like, well, duh, wouldn't, they're not a professional swimmer. And I'm trying to be in the Olympics.Lesley Logan  But you do it all the time. (Brad: But we do it all the time.) You have that friend that you've kept too long. You kept them way too long. Ladies, we keep our friends too long. I don't understand that. And then they say something. And then if you really took a step back, you go, "I know they always say mean things to me." Then why are you like actually using their opinion to weigh in on the things that you're doing? I'm asking, it's not a rhetorical question. You need to answer out loud. I can't hear you. But you can hear you. Because it all has an impact on your life.Brad Crowell  Yeah, totally does. So anyway, the three step BAK process, beliefs, action, and knowledge. What is your belief, take immediate action and then three was the knowledge that you surround yourself with. I thought those made a whole lot of sense.Lesley Logan  Oh, easily, easily actionable (Brad: Yeah) actions. You know how I love that. So you guys get her books. (Brad: Yeah, check those out.) And listen to her podcast.Brad Crowell  And thanks for joining us today.Lesley Logan  Yeah, really. We are so happy that you're here. (Brad: Yeah) And thank you all. Y'all know, we have some of the most reviews of any podcasts in our age, (Brad: Yeah) not our age, like personally, but the age of the podcast. Like it's insane. So we couldn't have done that without you ...Brad Crowell  No ... You know, we need each and every one of you. Thank you.Lesley Logan  And thank you for sharing this with your friends. I know sometimes we were like, I actually heard you say, tag a friend. How do I do that? That's a great question. So if you don't know how to tag a friend and you want to know how to tag a friend, will you DM me on the platform you're trying to tag a friend? What does that mean? It means like, letting that person know that this is for them. (Brad: DM means direct message.) And DM means direct message. So if you will find the Be It pod on the platform, you like to use that's Facebook (Brad: Oh, actually we ...) TikTok or Instagram.Brad Crowell  We set up an email, you can email us now (Lesley: Oh) at beit@bloompods.netLesley Logan  Check that out, (Brad: Yeah) beit@bloompods.net. So so tell us which platform you are wanting to share or tag a friend. And also tell us which platform you listen to your podcasts on. Is it YouTube? Is it Spotify? Is it Amazon, but Amazon, yeah you can listen to Amazon. Is it Apple? Is it Google Play? Is it 17 other options out there? There's so many we're on every single thing. But if you do that we have someone who will help you, literally tell you how to do it. So because we want we know that you actually want to share them. So we want to help you do that. We just need to know a couple of details. And thank you for doing that. (Brad: Yeah) Until next time, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  Be It Till You See It is a production of Bloom Podcast Network.  Brad Crowell  It's written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli.  Lesley Logan   Kevin Perez at Disenyo handles all of our audio editing.  Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi.  Lesley Logan  Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can. Brad Crowell  And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on timeTranscribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Would you dance alone? Would you take a step forward just through instinct? This conversation has everything from creating a sleep routine and sunset alarms, to allowing the universe into your decisions. After this convo, maybe you will dance alone.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to build a better sleep routineHow to become an invitation for others Can you make a wrong decision? How to include the universe into the choice  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the questioning convo I have with Joanna Vargas in our last episode. If you haven't yet listened to the interview, feel free to pause this now. Go back and listen to this one that one, then listen to this one. And the ...Brad Crowell  And then join. I'm Brad.Lesley Logan  I'm Lesley Logan. (Brad: Whoa. Just sneak it in.) We're working on this new idea of introducing ourselves at the beginning instead of the end. You know, it didn't occur to me that like it was weird to have the names of the end until I was listening to podcasts where they like, like they say their names of beginning I was like (Brad: Right) "Oh, we don't do that." (Brad: Yeah, maybe we should.) But I mean, it says Be It Till You See It with Lesley Logan. You should know who I am.Brad Crowell  ... you did sort of just introduce me when you mentioned your co host in life, Brad. (Lesley: ... you're introduced. I'm introduced. So I'm covered.Lesley Logan  So I'm the only one who is never introduced because I don't introduce myself on an interview and I don't ... If you're new, let me know if it's confusing as to who I am in any episode. That's what I like to know. Because if it's not then this is not an issue. We can keep moving on. Anyways, we are still in Cambodia. (Brad: Yes.) Which means we are recording this as if it's happening when you're listening to it. But really we're recording it before, we going on a flight. And so I'm I'm I'm manifesting how fucking awesome Cambodia.Brad Crowell  Yeah, right now I am, I am, I'm half, I'm up to my knees in the Cambodian River. No ...Lesley Logan  No, he's not. We don't get in the water.Brad Crowell  ...river. It's gross. (Lesley: We don't get in the water.) But we are probably hiking through a jungle.Lesley Logan  Oh, well, we're supposed to be in a waterfall.Brad Crowell  Well, it's a Thursday ... (Lesley: So we have already ...) But it's Wednesday here. Thursdays? Yeah, yeah, we will be out of what, we might actually literally be at a waterfall while this is happening.Lesley Logan  Yeah, there's a waterfall in Cambodia. And if you are on our retreat, you already know that we're doing this for you. But it's a surprise. (Brad: Surprise) Because we don't usually do the waterfall. If we're a big group, we just can't (Brad: Yeah) there's just not enough time. But with a small group we can. So it's so friggin exciting. And then we come back and Brad goes to Philly. No, we don't, we come back together. (Brad: And we will go to Arizona.) And we go to Arizona. Yeah, then I might to TBD on the actual scene of the Grand Canyon since I have only seen it from a plane. And if you don't know the story in 2018, when I was like, I'm not going to East Coast unless we drive. And so we were in a really tiny SUV and drove cross country. And we were driving through the south and I were going the Grand Canyon. And I said, Brad, I just heard in the bathroom that we're driving in a blizzard that unbeknownst to me, so a little crazy weather but I was just like, I guess this is winter. I'm not from, I'm not from any place, but California. It's the Grand Canyon. You can't miss it.Brad Crowell  It's like you can see it from space. It's the Grand Canyon.Lesley Logan  Let me just tell you, y'all. It was a whiteout. You could not, you could, I don't know how to show you this because this is a podcast and I also don't have to show it to you on YouTube because we're not putting it here. But maybe Amanda can post on the @be_it_pod Instagram, the pictures of me seeing the Grand Canyon in real life for the first time with my feet on the ground. You can't fucking see the Grand Canyon. (Brad: Yeah) Not even on the near side. Even we like tilted it like look, here's the Grand Canyon 10 feet from us. You can't see it. So it's like run because I'm not getting snowed in this place.Brad Crowell  I know it was coming down so hard. It was literally like if we don't move right now we might not be able to leave.Lesley Logan  Yeah, yeah. So at any rate, um, the hope is that I get to camp one night at the Grand Canyon. And then we come back (Brad: Yeah.) And Brad leaves me to go to the Thanksgiving at his parents place and see his grandfather and (Brad: Yeah) his family. And then he comes back and I leave for Dallas, Texas with Erika Quest.Brad Crowell  Yeah ...Lesley Logan   And then we come back, I come back, and then we drive to Texas.Brad Crowell  Yeah then we ... (Lesley and Brad laughs) Yeah, you come back out. You're we're here for less than a week. And then we hit the road.Lesley Logan  If I did want to see New Mexico and I and I had a way to like have my own place in Dallas for 10 days. I probably just stay there but that's not really I really want to see New Mexico. So anyway, I'm coming back. So it's a very busy winter for us. And it's because we're going on tour. But just to go back if you are like, "Wait, you're gonna be in Dallas with Erika Quests?" Yes, we are. And to be honest, how can you get on that? (Brad: You're gonna have to DM us.) You gotta DM me because the reality is is well ...Brad Crowell  Well you there for some workshops.Lesley Logan  I'm there for some workshops. It's only workshop. We are teaching classes on the tour. We'll be back in Dallas at each class on the tour. But the space is very limited. And so you got to hit me up to get this special link.Brad Crowell  I think Dallas will be teaching class on like 13th, 14th or 15th of December, I can't ever exactly ...Lesley Logan  One of those is Dallas and one of those is Houston. (Brad: Right.) Yeah.Brad Crowell  Yeah. So anyway, stay tuned.Lesley Logan  But the workshops, let me just like be like really quick like, toot my own horn. It's my fucking podcast, its what we do. But Erika Quest and I, are teaching how classical and where classical and contemporary collide, which is not where we compare classical and contemporary exercises, we actually are colliding them together. It's a really fun, empowering workshop. We are, we did it in Chicago, we're making it a four hour workshop this time. So we're super excited. And then the next day, she's got a really fun workshop going on. And then I go solo on like building your tower up, because so many people are like, how do I make a tower class? So I'm super excited the first time I'm gonna teach this workshop. (Brad: Cool) I love building tower classes up. This is where I get created. (Brad: Yeah) So we're doing that. There's anything that interests you and you are in the Dallas area, you can hit me up. And if you are wanting to work out with me in Dallas or Houston, then you should hit me up anyways, because I'm the only one who has these links. (Brad: There you go.) Do we have a question?Brad Crowell  Yes ... So we got, we've love this question kind of was a spinoff from the question from the last recap. So ... (Lesley: Oh, way to go team.) And the reason is because I actually had a whole conversation with one of our retreaters about the ... of the idea, the process of falling asleep. And she said, I have trouble sleeping, I can climb into bed, and I leave myself enough time. But then I find that I'm I just can't sleep, I can't sleep. And so I asked her like, "Okay, why? Are you, are you thinking?" And she's like, "Yes, I'm totally thinking the whole time. And I'm thinking, I'm thinking, I'm thinking, I'm thinking, I'm thinking and I'm not sleeping, sleeping, sleeping instead. And ...Lesley Logan  And by the way, thinking when I'm not sleeping, and looking at your clock makes it worse, don't look at the clock, don't count down.Brad Crowell  So I have spent a lot of time studying sleep, which is ironic because I don't sleep very much. And it's ...Lesley Logan  I am making him sleep more because (Brad: It's a constant battle.) I need him to live as long as me or longer. I don't wanna be the first to go.Brad Crowell  And one of what I figured out, I'm just gonna let you keep saying those things. That's great. I love you and I'm not dying. But the point is, the point is for me, for me, and probably for most, sleep is actually a decision. Okay, so the problem with the thinking is that you have not decided to sleep.Lesley Logan  Oh, that's interesting. I think that's true. Because how many times are you talking to me and I in the middle of a sentence, I just, I'm asleep. (Brad and Lesley laughs)Brad Crowell  Hey love that so great that we're gonna .... you're asleep. So so like, you get in bed, because you have to get in bed. It's an obligation, Okay, I better go to sleep now. Instead, it's like, I got to do it, because I have to do it right now. And, you know, instead of the idea that I am going to sleep. When you can hear that in the background. Our dog is literally digging up the new carpet that's she uses for workout. (Lesley: The new, new carpet.) The new carpet (Lesley: And so...) that she's deciced it's not comfortable enough. And she's pulling it off the floor.Lesley Logan  It's not comfortable. I don't care. It's a beautiful rug. Brad Crowell  Yeah. Anyway, the point is, you know, there are a handful of tips that I can absolutely recommend. That will allow you to go to sleep the and there's a bunch of stats, the average person takes seven minutes to fall asleep. The tips that I can give you are this, if you find yourself thinking, thinking, thinking, remember you are not only are you going to make a decision of when you fall asleep, but you're going to make a decision of when you're going to wake up. Okay? Because this is going to help you not sleep through your alarm, which I'm so good at doing. But when I make the actual decision, I literally say to myself, tomorrow I'm gonna get up at 8:30 or 7:15 or 6:53, it doesn't matter. But if I specifically say I'm going to get up at x time, then when that clock rolls around, I actually do it. I actually get out of bed. If I don't literally say I'm gonna get up at x time. When that alarm goes off. I'm like, "Oh, I'm probably okay to sleep for another 10 minutes." Right. And then I sleep 20 minutes. So there's decisions that are being made here. So but there are some suggestions that I can make for you about actually stopping your mind from spinning. Get a pen and paper put it next to your bed every time you have a thought. What we talked about in the last episode is that you're probably worried you're going to forget something you have to do. So write that thing down. Now you can give yourself permission not to try to remember that you don't need to remember it is written down, you can now relax. Because you're not stressed that you have to remember this, that stress is going to keep your mind going. So that you remember to do the thing tomorrow, don't forget, right? So that's a huge thing. If you are an ideator, like me, when I go to sleep, I've what I used to find myself, like, that's when I was writing a new song. I don't know why, why is that the time I don't know. But that's when my brain is like, "Wow, I got this really cool idea." I would then record a voice memo on my phone. So then again, I don't have to try to remember it, because I won't remember it. And that stresses me out. And then I would stay away, try to remember it. Right. Another thing you can do is focus on your breathing. Okay, and the breathing in through the nose. And it could be out of the nose or mouth.Lesley Logan  It should be in and out through the nose for sleep. It's grounding.Brad Crowell  Yeah. But the what when you create an even breath, in and out through your nose, I find it allows my mind to wander and the wandering, not the thinking. The wandering is actually my secret sauce for how I go to sleep. I literally put myself in my own movie in my head. Okay.Lesley Logan  I can't wait to tell you about how I fall asleep because we have a different way to fall asleep.Brad Crowell  I put myself in my own movie in my head, where I'm the, I'm either like the lead character or I'm falling along as like, third party, but I'm envisioning the scenery. I'm feeling it, smelling it, seeing it, like I'm actually in an environment that I'm creating. And I let my mind continue to create that, that environment and that scene and that thing that's happening. And literally, I find myself dreaming about that.Lesley Logan  I love these things. (Brad: Yeah) They're all really helpful. A couple things. There are tons of studies about sleep you like if you ever hear me talk about ideal schedule. The first thing I'm going to tell you that goes in your schedule is when you go to bed when you wake up, when you go to bed, and when you wake up. You, I don't care what else you think is the most precious thing. I don't care if it's your amazing children, I don't care if it's brilliant job, I don't care, I don't care. I don't care how much it pays you. When do you go to sleep and when you wake up is the first thing goes in your calendar. And it's very important. Because there's so much that sleep is in charge that you cannot be it till you see it if you aren't sleeping. And I promise you this because if you're not sleeping, you're not going to prepare your body for digestive cycle. If you don't go through digestive cycle, you don't absorb nutrition, if you don't absorb nutrition, it doesn't matter how (Brad: Stress) positive you are, you have high stress, you'll stop producing stomach acid, your B12, your vitamin D, your absorption rates are gonna go down. You can be the most positive person in the room and you'll become the most depressed person in the room ... (Brad: How do you know this?) Because it was me. (Brad laughs)Brad Crowell  Actually ... it became a vicious cycle (Lesley: Yeah) because she ...Lesley Logan  I had stomach issues which causes sleep issues. Which cause stomach ...Brad Crowell  And sleep issues cause stomach issues. Right. So it was now the chicken or the egg.Lesley Logan  Yeah, and it was, it was, it was insane. So Arianna Huffington has a book called Sleep. Cuz home girl probably should read this book. Home girl also was like, "I'll sleep when I'm dead." (Brad: Yeah, that's literally I used to say. I'll sleep when I'm dead.) She broke her jaw of her nose. She broke her face because she ... she had her head like her face on her hand. And she was reading and she literally slipped and her whole face hit the desk. (Brad: Yeah.) And she broke her body. (Brad: Yeah.) So she ended up studying sleep. And there's a lot of things you can do. First of all, a sleep routine. And this is really important, just like a morning routines important, a sleep routine is actually really important. You could, you you should sleep in the same clothes or as close to the same clothes as possible every night. This is going to help you so like literally it's just sleeping. So unless you're sweating, like you probably wear your sleep clothes a couple of times a row or by by five of them and like habit there and so you have the sleeper ... do your brushing teeth, face washi whatever your stuff is in the same order at night, it will literally prepare your brain for sleep because it no... "Oh, when I do this, I go to sleep." So it's it's the same as like training an animal. Like there's these things that happen and then your brain goes okay, like's routines. Second, you should not be looking at your screens, ideally two hours before sleep but like please, please, please at minimum one hour. One hour before bed, my dog and my dog is a little loud. (Brad: He's growled up.) I know. Because I'm waking up his sleep. (Brad: Yeah.) So one hour before bed, no screens. It's like, I cannot tell you how many studies are out there. Like literally ladies who are in love with Huberman. He even says it. Okay, so if you're not going to take my word for it, if you're looking for a handsome doctor, he says it. So it's really really important. That is why if you missed the last recap episode, you heard me say my phone doesn't come with my dog walk. Because that actually gives me at least 90 minutes before bed sometimes two hours before I go to bed to go, one of my sleep routines is actually fall asleep to the same music every night. How do I do this? My phone's not with me. Guess what? Google Voice, Google Play, whatever, Siri, all these things are amazing. You all technology to do this. I literally just press play on it. If we want to walk, it's playing in the room. So when I walk into the room, the room is already set up for sleep. And it goes off at a certain time. If I said that, that's a new thing I have to have have happened. But ...Brad Crowell  But also you can talk to Google Home. (Lesley: Yeah, I just thought ...) And you can say hey, (Lesley: turn the music off) yeah, turn off the music in 25 minutes ... I also have a sunrise alarm clock. And just so that you understand she actually keeps her phone in the living room. And then it's Bluetooth through the wall, to our Google Home speaker in the bedroom. And then so she sets it playing the mute her sleep music before we go into dogwalk. Then we walk for I don't know, an hour, and then we come home. And then she has her sleep routine. And once she's climbed into bed, the music's still been playing this whole time. Then she tells Google, turn it off and you know, 25 minutes (Lesley: Yeah) or 15 minutes or whatever. And ...Lesley Logan  Yeah, I like to give myself a little, I like to give myself more time than I know that I need because there's nothing more stressful than the music going off because I fall asleep and you're like ...Brad Crowell  But how do you wake up with your alarm (Lesley: Okay) on your phone and it's in the other room? How does that work?Lesley Logan  So I have a sunrise alarm clock that by the way also has a sunset thing. This is also a proven thing and I am not a napper, I hate fucking napping. But I've had a nap occasionally. And I use my sleep routine to help me nap. So I have on the music that I play. And then by the way, I hate to go on a plane I have the same music as downloaded to the phone so that if I'm on a plane, I can play it, so I can get some amount of sleep on a plane because I freakin hate sleeping sitting up. But I have this sun set alarm at sunsets on me even for a nap. And then a sunrise I set the sunrise to go and the room just gets brighter in my face. And I wake up and I don't wake up groggy, I wake up like it's time to get I can't even hit snooze. Even when I want to, I sometimes like I don't really need to get up on the via rebel like Brad I'mma snooze this. I can't, every time I try, I'm like, fuck I sneak it up.Brad Crowell  We will put a link to this sunset or the sunrise sunset alarm (Lesley: This people should ...) in the show notes because it's it's a really cool device. And when Lesley goes out of town, I will literally sleep on her side of the bed and use this to wake up. It's pretty cool.Lesley Logan  It's so cool. I'm obsessed with it. And we stay at the Vidar Hotel. And by the way they had and I was like, (Brad: Yeah) "Oh my God, the hotel has my alarm, my alarm lamp. And that's amazing." So asleep routine is going to help you go to sleep as why I don't even take seven minutes. I take 13 seconds. (Brad: Yeah) I'm like out. (Brad: She's like, out.) And by the way, I'm out he can pull the air pods out of my ear for the podcast. (Brad: Exactly.) And I don't even move. I don't even know what happened. I like don't I didn't even know that I fell asleep when we're talking. So and this comes from someone who slept three hours a night for many, many years. So I I'm not saying this from someone who's always had a good time sleeping. That's not who I am. I never napped as a child. My parents hated it because they are nappers and they're like just sit in your room. So so please please please if you need scientific evidence, check out Huberman podcast on sleep. Check out Arianna Huffington spoke on Sleep.Brad Crowell  We'll also link to both of those things in the show notes.Lesley Logan  Yeah. Have a sleep routine. And if anything happens have a sleep routine, it's going to be great. You'll love it, your brain will love you for it and yes to everything Brad said about writing it down and the decisions all that is true. But get away from your screens. But I don't care if your blue light blue blockers on you know I love those. You have to get off screens and out before bed if you want your brain to stop thinking. Brad Crowell  Okay, now let's talk about Joanna Vargas. (Lesley: She's back.) Serial entrepreneur Joanna Vargas has built two brick and mortar Dance and Fitness businesses and multiple event businesses covering dance, running and more. She brings together over 10,000 people every single year at these events that she hosts. Her podcast teaches women how to live fully by asking questions and being curious so they can live longer and make more money. And she is like a Spitfire lover.Lesley Logan  She Spitfire. We love her. She's got a great course on Profitable Pilates about filling your classes for life. She's just a rock star like she really, really really is. And also I just had to say, I think this is coming out on her birthday, Happy Birthday, Joanna. We couldn't be at your surprise party because we're in Cambodia. (Brad and Lesley laugsh) So anyways, that just came to me. One thing that I love that came up in a story she shared about dancing should be an invitation for others who was dancing alone, inspiring others. So this has led this event with all these women. (Brad: Yeah) And she was out there ...Brad Crowell  ... 200 women, (Lesley: and no one was dancing) And there was a DJ kicking ass, and no one was dancing.Lesley Logan  And we were descending Chicago, and there was a dance floor with an incredible DJ. By the way, I don't even know why I interview him except for just to like, just because I wanted to be his friends. (Brad: He is fancy. He is good.) We have the same shoe. We love sparkles. (Brad: Oh yeah) But he was amazing DJ. (Brad: It was great.) And, of course, no one was dancing by themselves. And no one's danced by themselves. So everyone's like waiting for the crowd to start. And it starts with someone and but Joanna had no other crowd, she just danced by herself. It turned out because she did that she was having a conversation and then getting a gig out of it. And it's by being herself. So she was an invitation for others to do something that was scary. And then it (Brad: Yeah) ended up becoming an invitation for herself.Brad Crowell  Yeah, I mean, I think I think the the, have you ever been in a classroom? And someone else asked the question that you have. And you're like, "Oh, I'm so happy that they asked a question. That was my question." But you didn't want to to ask the question. Well, the person who asked the question was giving, they were being the invitation for you to ask that question. And to be honest, ask other questions too, right. And when you be the invitation for other people, you're you're actually showing that you're a leader, you're you're an authority, you are confident there's all these kinds of things that are that people then look at you they also and and what I thought was interesting about this, Joanna talked about the conversation she had with herself. She's like, these people probably think I'm drunk. I'm dancing alone. Right? How am I am I being the awkward girl right now? And she had to have that mental conversation with herself. Like, you know what? It doesn't matter what they think. I'm, I'm here enjoying this music having a good time.Lesley Logan  Well, and I think that goes to like, it's a be it till you see it kind of thing. Because she was like, "Okay, I'm going to be out there. I feel like doing this, I'm going to do it. I'm gonna just get an answer here until I feel comfortable to dance out here by myself." And, you know, sometimes ...Brad Crowell  That's a character building right there.Lesley Logan  Oh, my God and insane, but like, I, we were at a comedy show. And you could tell that, like, someone had to laugh so other people could feel like, as a ... Am I allowed to laugh at that, like, I gonna laugh . And so I think like, being limitation for others is not only character building, but it's also sometimes the thing that so many people just need to see, they need to see that it's okay to do that. (Brad: Yeah) You know, when we were in Chicago, at Pilates on tour, I was teaching this workshop. And at the end, Erika was like, any last words, I'm like, "Yeah, just like, it's okay to do the best you can." You know, like, it's okay to not be perfect at this. It's okay to, to take a guess sometimes and see where it leads you. If the clients gonna come back the next week. And you could just see everyone go. (Brad: Yeah.) Right. Their shoulders dropped. They exhaled. And, and what happened afterwards with the table. Some goes, "That was the best workshop I ever attended. Is the best workout I've ever attended." And it was a great fuck yeah, it was amazing. I'm great. But I also know because I invited people. (Brad: Yes, you are Babe.) Thank you. (Brad: Yes you are.) Thank you. Toot my own horn. But I also know is because in an everything I do, I really tried to like create an invitation for other people to not be perfect and do the best they can. (Brad: Yeah) It's good enough. It's good enough for today. (Brad: I love that.) What do you love?Brad Crowell  Great. So she had a whole nother conversation about choices that I wanted to weigh in on because she basically said, you can't make a wrong choice. And she said, making a choice creates awareness. Which I thought was very interesting, because conversely, we think we are typically taught awareness creates the quote unquote, "right choice." Okay, so she's saying, make a choice. And then you're gonna have more options. You'll see the options in front of you, as opposed to where like, weigh all the options and then make a choice. (Lesley: Yeah.) Okay. So so,Lesley Logan  I mean, I really do think it comes back to action creates clarity.Brad Crowell  Yeah, I mean, I think the the idea of the weighing all the options first creates analysis paralysis, can create analysis paralysis, right? If you are, if you have, I mean, think about this, this is like classic sales. Three is enough choices. If you have 10 choices in front of you, it's more likely, statistically more likely you will not make any decision, you will make no choice, then if there are three or less choices, two is even better. One is like, okay, then you either take it or leave it, right. But three, you can like mess around with pricing. And like, there's some psychology there. But but you start to get more than that. And it becomes like, I don't actually know what decision to make, because I can't I'm having a hard time comparing them all to each other. So I don't know, what is the quote unquote, "right choice." And anyway, I thought that was really amazing. Because she her argument is, you cannot make a wrong choice.Lesley Logan  Yeah. Well, I completely agree with that. I think so many people are like what if I make the wrong decision. It's like, everything is happening for you. You have to believe that. And I know you're like what, Lesley there's so much shit happening. It's like, it is happening for you. I was homeless. I totaled my car, the studio that I rented from closed, my job transferred me. And it's the best thing that ever happened. (Brad: Yeah) Best way... And then I'm not I'm not saying that I'm happy that the pandemic happened. I am not saying that at all, because so many people lost their lives. But it was so scary flying back from Cambodia, and knowing that my entire year's income was completely shut down. (Brad: Yeah, it was scary.) Like the old because because even teaching in person was there's so much uncertainty who is going to want to do virtual? And if they don't do virtual, then what do we do? And that was the best thing ever happened to us. So having to, to do that. So I just want to tell you like you can't make a wrong choice. She can't be she's so right about that. Because the choice you make is oftentimes like, it's like this gut instinct of like, you want to do like a little nudge, little nudge, do that thing. And then even if it doesn't get you the results you wanted. It's never the worst case of the best case scenario. We've all we've already talked about that it's usually somewhere in the middle. And it brings clarity around what you need to do next, and it takes away a lot of fear.Brad Crowell  Yeah, I think and I was thinking about this a lot, because I was I was trying to, like, come up with some kind of an analogy or comparison. And it made me think all the way back to the the I think episode two with Rob Lowe. No, Rob ...Lesley Logan  Rob Lowe, we've never interviewed him. But Rob Mack is really amazing. (Brad and Lesley laughs) Rob Lowe if you're listening. (Brad: Yeah. Rob Lowe we have to have you on the pod.) Tell me your be it till you see it story. (Brad: Yeah) Well, he has to apply. (Lesley laughs) (Brad: Yeah, we'll consider you.)Brad Crowell  Rob Mack was talking about the staircase. And he said, you pretty much put one step one foot in front of the other here. You know, you might actually see all this staircase, but you still can't get to step 25 until you've gone through step 2 3 4 5. What if you cannot see step 25? What if this is like a video game and you're holding a lantern, and you can't see more than two steps in front of you. You literally don't know what else is happening. And right. So so Joanna's argument here is you still have to take a step, make a decision. When you get one step further, you're going to see oh, what's up there? Maybe there's a fork in the road. Now you have a choice to make left or right. Okay, let's go left. Okay, after you've got left now you have another decision to make.Lesley Logan  Is a choose your own adventure, which you know, I love. You know, I love it a chooser adventure.Brad Crowell  I love it. And honestly, like when you are putting one foot in front of the other that that stops this analysis paralysis, it allows you to continue to move forward, even if you aren't 100% sure. Here's the other thing. Chances are, you can actually turn back and take the right fork if you need to. (Lesley: Well. And can I just say ...) Not always the case, but more often than not.Lesley Logan  Yes. And because we had a couple of Agency members say like, I'm gonna two steps forward one step back, and I hate it. And I'm like, you know, It's not that bad you think who's it for? And then you take a step back and you can look back at like, how did it go? And you can actually decide if you want to take that step forward again, or if you want to go somewhere else.Brad Crowell  Well, it creates more awareness, (Lesley: Yeah) which is exactly Joanna's point. (Lesley: Brilliant.) Yeah. All right. So finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Joanna Vargas? Well, she she said to make the demand of you and then ask the universe. Okay. This is a bit woo for me to be quite frank. But, but I think that, well, the way I'm going to interpret this is to make the demand of you, okay? And it's actually kind of very similar to what we were just talking about. When you make a choice, right, then you can evaluate, okay, so make the demand of you. And then and there's belief here in this like, asking the universe, you know, asking God, asking, you know, (Lesley: source) higher power, (Lesley: Yeah) however it is that you see it. The you have to know that you're moving forward with purpose, okay? And that's where it's like, make make a decision, make a choice, and you're applying that to you.Lesley Logan  Well, actually, it's very Pam Grout ish, which is also very law of attraction, which is very Abraham Hicks, which we are very into right now. Morning rampages are the new morning routine. (Brad: Yeah. Awesome.) But um, in Pam Grout's book, she literally says, you have to actually ask for something, you're very specific, which is like making a demand of you. It means it requires you to go, what am I going to ask the universe to show me? And then you have to tell show me, show me it. And then you have to be willing to look for evidence for the universe answering that question. And ... something Scoble Shah, we talked about her a couple episodes ago, but she has that same thing in her book. And on my phone, so I can't tell what it is. But anyways, she's got a great book, go back to a couple episodes, you can tell what is in the comments below. So sorry, I can't remember off the top my head. But anyway, I do. I do think that this is a bit woo, it's also it's also allowing you to go okay, this is the choice I'm going to make. And then I'm going to have the universe participate in this choice, boom. But my biggest takeaway is learning to choose as you go. If you are, if you ever study Talk Less Teach More with me. There's a workshop I did on Level Up MVMT, which is Erika Quests website or if you take eLevate, then you will hear me talk about this. You cannot teach, you cannot talk Pilates into a body, you actually cannot, you actually have to choose exercises that will teach the body what it is that you wanted to do. And how you do that. Sometimes you have to trust your gut. And so that is how I'm interpreting this because it's the that is the actual only place that I feel super comfortable in and actually just going I don't want to be told what exercise to put this from, I can actually listen to my gut and my gut will tell me. And here's what is so cool about that. You don't do how you do one thing that you everything. So if I can actually just lean into that. (Brad: Say that one more time.) How you do one thing is how you do everything. How you want your Pilates mat is how you are like, if you judge yourself in a Pilates mat that you're judging yourself all over the place. So what I get to know to be true is when I am teaching Pilates, I do trust my gut. I really do. When I get in the moment, when I get out of my head and I get into the session when I'm teaching someone. I literally am like listening to like what I'm being like these little thoughts in my head, call me to do right. So I know that I can do this in other things I really do. And when I'm in a when I'm in a not a perfectionist state is actually really easy to do that. (Brad: Sure) I do love this question, will it create more or less in my life because I asked myself something similar when I was in Brazil. I wanted to I was told I should go hang gliding (Brad: hang gliding) hang gliding over the to hook a forest, to hook a forest. I think it's what it's called. It's beautiful forest.Brad Crowell  Near the statue. Near the very famous statue ... Lesley Logan  Yeah and you go over the river. And by the way, (Brad: Rio), it's a Rio, Rio de Janeiro. And you they don't teach you how to hang glide, just so you know, my guy did. Because I saw he said you see all these people? They're jumping, don't jump that will bring the paraglide down, just run off, run off the end. Like might keep running when those he's like yes, I do. And we land. You're going to keep running and I'm like, Oh my God." But before I did it, I was kind of out of money. And my trip I didn't actually I didn't really have anything on the trip at the first place. But as a flight that I was gonna lose, I had to go. So I was like, will I regret not like when I go home and people ask me how was Rio? What did you do? Will, I regret not hang gliding? Or will I will say no big deal. And I was like I'm gonna I don't have a good enough excuse for not hang gliding. I'm gonna regret this.Brad Crowell  I'm not gonna lie. I would love to do that. (Lesley: Oh, we should do that.) Yeah, but my point is, every time you tell the story, I can see the hang gliding And the adventure and excitement and I think that is brilliant that you did that.Lesley Logan  It's so fun. Y'all we surfed our way in, like, we like literally rode a wave, but above the air of the inertia of the weight onto the ground. And I had a green smoothie, it was so freakin great. And also, my pilot is the pilot with the number one on his name. And he was hired by the today show to do this. So I like really, I mean, like I had the best experience. But it goes back to this question, will it create more or less in my life? So if you are unsure how to trust your gut right now, just ask yourself that question. And that is like, I don't know what that means. Will I regret it like, well, I look back when I'm 100 years old. Will I be like, "I should have have fuckin' done that."Brad Crowell  Yeah.Lesley Logan  And you know let us know. I'm Lesley Logan.Brad Crowell  And, I'm Brad Crowell.Lesley Logan  Thank you so much for being here today. I am so happy to have you as part of our community. This is incredible. (Brad: Yeah) Happy 150th episode. (Brad: woohooo) Happy birthday Jonna Vargas. And to our retreaters. We're having the best fuckin' time with you. (Brad: Yes) We really are. I want to know how you use these. I want you to tag Joanna, tag the @be_it_pod. Send us a DM with your questions, your comments, your concerns. We actually have a survey on the newsletter we send out every week if you're not getting that newsletter. Well, get the newsletter.Brad Crowell  Yeah, go to go to lesleylogan.co. You can join the newsletter there.Lesley Logan  Yeah. And we'll catch on the next episode, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can.Brad Crowell  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How do females work with their hormones for ideal health? Brad and Lesley recap the stabilizing convo with Jenny Swisher, discussing the importance of a having a healthy period, how to get enough protein in the day, and the value of tracking your cycle. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why having a period is key to your health Your hormones and gut being off impacts other functionsThe importance of tracking your cycleResearch for dieting, fasting, and working is skewed towards men How cycle syncing your workouts impacts your energy levelsDefining what makes you an expert at somethingHow to know if your getting enough protein The value in tracking your cycleEpisode References/Links:Beyond the Pill: A 30-Day Program to Balance Your Hormones, Reclaim Your Body, and Reverse the Dangerous Side Effects of the Birth Control Pill Hardcover – Illustrated, January 29, 2019 by Jolene BrightenHormone Imbalance QuizTracking Your Menstrual CycleSYNC Your Life Podcast  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap my co host in life, Brad and I are going to dig into the stabilizing convo I had with Jenny Swisher in our last episode, if you haven't yet listened to that interview, feel free to pause this now and go back and listen to that one. And then come back and join us. (Brad: Yeah.) I think it could also have been a synchronicity, or a synchronized synchronized convo because that would go with her SYNC. Anyways, just just my notes. Oh my God, I love my team. Okay. So y'all, we are literally flying to Chicago as you if you're listening to in real time.Brad Crowell  No, we're in. We're in Chicago cur... at the current moment. (Lesley: Well, no.) Yeah, (Lesley: We're not.) we're in Chicago.Lesley Logan  We fly at night. Okay. I love it. Now we'll start over that. We are, so we're currently in Chicago at Pilates on tour. It's my first time back to Pilates on tour for Balanced Body speaking for them since 2019, actually. So that's really exciting. And I brought Brad this time, because last time I just, I did it alone. And it's way more fun when Brad's there. So mostly because people just go, "Where's Brad?" And so it's just easier to bring him and then they can ask him how he's doing. Also, if you're not in Chicago, we got something special going on. Y'all, remember John Mollura from the pod and we actually had him do a course for us at Profitable Pilates. And it's really great. It is all about like, getting past your like imposter syndrome. And y'all I know that this is a course you're like, "Oh, yeah, I need to do that." And then you'll like, "I won't buy that one because you're like, I need this strategy on how to actually get more clients." I promise you right now. What's keeping you from work clients is not a strategy. It's your mindset. And so you need this course. And it's 30% off this week only. And if you're listening to this, and you know, a year from now, it's not on sale, but it's still great. And you should get it. It's like amazing stuff. And then we come back and sale is over. We have our Vegas retreat at our house. (Brad: Yeah.) We are so excited. My sister is coming up to help us, which is really, it's gonna be so fun.Brad Crowell  Yeah, it's gonna be an amazing week. We're gonna be doing Pilates in the morning and digging into the customer journey for businesses for both brick and mortar and online businesses. (Lesley: Yeah.) Plus, we're gonna have a photo shoot.Lesley Logan  I know. So fun ...Brad Crowell  ... we've got another a new restaurant that we're bringing for lunches. You're ...Lesley Logan  We're, we're so obsessed with this place. (Brad: Yeah.) We had them deliver every meal during the week of Mini. And then because I'm not sick of it yet. They are also delivering (Brad: Yeah.) our lunches for the retreat, which I'm so stoked about. (Brad: Yeah.) It's amazing local restaurant. And then we recover from all this, and then we head out to Cambodia.Brad Crowell  Yeah, we do. I can't wait ...Lesley Logan  Yeah. Oh my gosh. If you are wanting to get the course it's profitablepilates.com/courses. If you're wanting to come on the Cambodia retreat, it is lesleylogan.co/retreat. These links are in the show notes and there's a really fun thing you can do on your phone, everyone, you just go to the pod, and you'll see it. It's like a play or a pause thing. And if you just keep swiping it up, it actually has a bunch of notes that our team does a really good job, making sure you can get all the bullet points, (Brad: Yeah.) our Instagram handles all the links to anything I talk about, like I just like, say something and then they're like, "Oh, here's the link for that." So they're all there to help you out.Brad Crowell  Absolutely. Yeah, I think and bravo our team spends a tons of time putting everything together just for you. So if you haven't ever checked that out, take a peek.Lesley Logan  Yeah, so we're gonna talk about Jenny Swisher today.Brad Crowell  Yeah, but first we had an audience question. And this is two recaps in a row. It's a very personal question. So this is another one for Lesley. And, again, talking about personal health. And the question was, "Is it true that there was a number of years where you never had your period?"Lesley Logan  Correct. There was many years. I didn't really, I, you know, like I was definitely of the generation of woman who's like, "I don't want a period." And I hope someday that we like teach children, boys and girls what a period is. We talked about that with Jenn Pike on her episode. Because it would be really great if we didn't see this negative thing. Anyways, I, it was inconsistent through junior high in high school, and I did have one, they were awful. And so when I was put on birth control to make them easier, I ended up ended up getting a blood clot, actually. But I was on a particularly new birth control and my doctors had told me that the blood clot was from the car accident and I was in and not from the patch I was on. And so, which I was like, "Okay, well, that makes sense. Like the blood clot was in the same way the head injury, no big deal, I was on bedrest." But then when I met with a doctor years later, and I told her about my family history, she looked at everything she was like, "You should not be on hormones." So then she took me off the birth control, which by the way, birth control, which as you all know, is not a real period. So it was just telling my body to have a period. But I actually like you're not going through a cycle. So when I got off the birth control, it's not abnormal. I didn't have one, because my body had to like, re figure out what it does, but it had never figured that before the birth control. So like, it just, I had no idea what normal was for me. And so it didn't come back, I went through acupuncture for fertility, just to bring it back, and it didn't bring it back. And so it took, it took a copper IUD to bring it back. And I don't necessarily recommend that I wish I'd had. I wish I had ...Brad Crowell  Or even, even after that, you know, with your health,Lesley Logan  I lost it during, I lost it during my health stuff, because I got too lean. So I got my body fat percentage went too low.Brad Crowell  Yeah, and high stress (Lesley: Yeah.) and the lack of sleep (Lesley: Yeah.) and the combination of all the things that were those (Lesley: Yeah.) that were going on (Lesley: I forgot about that period of time.) like basically eliminate your body was just like, we're just gonna skip this part of it.Lesley Logan  Yeah, we're not doing that. Your body will do some interesting things that keep you fucking alive. So so at any rate, I wish I had known what I know now about things like I think I would have, I think I would have handled it all differently to get the period back at the first place. And I think I would have been ...Brad Crowell  What does that specifically mean? What would you have done? Lesley Logan  So there is a book called the After the Pill or Beyond the Pill, After the Pill. And it is it really is a very educational book on like, what happens when you go off birth control ... (Brad: Beyond the Pill.) Yeah.Brad Crowell  And that is A 30-Day bal... Program to Balance Your Hormones, Reclaim Your Body, Reverse the Dangerous Side Effects of the Birth Control Pill. (Lesley: Yeah.) And that is by Jolene Brighten, Doctor.Lesley Logan  Yeah, yeah, so I wish I had had like just any preparation whatsoever for that. And I also wish I would have known how key to your health having a period is, like how it actually is a natural period is, how it is a sign of things working out well. And I I think I probably also when I lost it again, during my health with my stomach would have probably been able to fight a little bit more for myself or at least done more research myself if I really understood the power and have it all and it and now we're good, we're good to go. Everything is and what we're learning with a new cycle is because we don't have the IUD anymore. So ladies if you are on some sort of birth control, I'm not saying get off of it, I am saying it is worth educating yourself around those things and because there are there are things around long term birth control use that are not great. However I didn't have one I I also didn't have doctors around me that were concerned. Their was their responses really were well it just takes time. Well you didn't you were on this roll so it takes time. My my acupuncturist seemed very concerned I was trying her darndest Jamie had me drinking every fucking tea weird, tea out of the sun. So awful but um if you are someone who is excited to skip your period or how are you are with that one and not really worried about it, I'm not saying go get stressed out about it because I would never want you to do that but it is it is important important part of like the the female body and the health of it and and you know go back and listen to Jenn Pike's episode. I might have brought up on Dr. Bender's episode and then Jenny Swisher is is also she's got so much information for you. You should check out her site and I'm trying out this little doodad.Brad Crowell  She's about to release an app.Lesley Logan  Yeah, she's got an app and I'm I'm trying out this little doodad.That she's got because basically just saying your hormones are off and if your hormones are off (Brad: Yeah.) it is a it's only a matter of time before it's not just your sexual hormones that are off. It's going to affect your sleep. It's gonna affect your digestion and we're all we're not compartments.Brad Crowell  Yeah, this is a perfect, perfect transition right into talking about our guest, Jenny Swisher.Lesley Logan  Yeah, let's talk about her.Brad Crowell  Okay, now let's talk about Jenny Swisher. From a struggle that started in her 20s having to do with chronic migraines, and hormone imbalances, Jenny Swisher has been on a lifetime journey to have of self discovery and becoming her own best doctor. She is a Holistic Health Coach, a mom, she's an advocate for women working with their hormones, for total wellness, and hormones is the key. It's really, really an interesting conversation what you have with her. Stuff I never thought about, didn't know about, really fascinating. Her mission is to bridge the gap between the medical community and functional wellness. So I, I it was a very revealing conversation. I know that we described it as a stabilizing convo, it is stabilizing. But but first off, she talked about she talked about stuff that I had never really considered before. And the logic that she presented behind it was was pretty straightforward. And I was like, "Oh, okay, well, this is important. (Lesley: Yeah.) I don't know, why I never knew this before."Lesley Logan  Well, I think what's interesting, I, I'm gonna sound like some weirdo. But I just need to say this. Most of the issues that we have the solution to the problem has very little to do with drugs. (Brad: Right.) And because no one can make money off of the solution. No one promotes a solution. But really, like, it is it's it's it's very interesting thing that if we just had these answers from when we were children getting to know our bodies, then we would know things were off. SoBrad Crowell  Yeah, what I wanted to, I'm just going to quickly recap and I'll keep this brief here because you can, and you should go back and listen to her episode. But for context about what were the points we're going to go through here, I think, I think that it's important to remember, she talks about the four legged chair. (Lesley: Oh, yeah.) The analogy of how your hormone, your hormones, your endocrine system, like the four legs of the endocrine system. And the first leg is your sex hormone, sex hormones, which she said is progesterone, and other things. The second is your cortisol or your adrenals and that's your sleep and stress. The third is your thyroid. And then the last is your blood sugar. And so your hor... sex hormones, cortisol, your thyroid and your blood sugar. Those are the four legs of your hormonal, your endocrine system. And she said they all sit on top of your gut health. Right. So your gut health will affect each and every one of those. And they all will affect each other because she obviously said if you cut off an inch of your, you know, the leg for the, you know, your thyroid, it's going to affect the other three legs because the (Lesley: Yeah.) chair will be wobbly. Right. So those are what one we're what we're about to go through with the different points that we're talking about. Just keep that in mind, she's talking about the four leg, four legs of your hormone your endocrine system.Lesley Logan  Yeah. So what I love that she said I love that she brought up is that research for dieting, fasting, working out has been done mostly on men. So like, and this is very true. This is not an opinion. Like there's so much research on this. We've been one of our favorite shows John Oliver even did a whole thing on this. And there was a whole science experiment on this like cancer research on ovaries and the people didn't have ovaries there were men, they were men. (Brad: Right.) And so it's like, what the...Brad Crowell  How are you possibly doing research on a body that doesn't have the organs.Lesley Logan  Yeah. And so this means the typical workout calendar schedule is not designed for women. So if you are trying to lose weight or get healthy, whatever, whatever that means to you and or just have a better sleep cycle. A lot of the research out there is for a men's hormonal cycle which is 24 hours and ours is between 28 and 31 or 32 days, so it's just not going to work. So she brought up you can cycle sync your workouts for maximum benefits, which is like you could your, and there, you could compare your workouts to your hormones. So it's like, I do this all the time I use an app that helps me just like tells me like, "Oh, these are the types of workouts you can do right now." (Brad: Yeah.) And so it's actually made a massive difference in my energy levels, my ability to recover from a workout, my, my improvements, the strengths I've been able to make. And I also am a lot kinder to myself when I fucking don't feel like it. (Brad: Yeah.) Oh, well that.Brad Crowell  Also, too, I think that, you know, from the sitting on the sidelines here, it helps me as your partner to know, why are you not doing the thing? Right. Because it was specifically for me work, we work together, y'all. If you didn't figure that out. We filmed classes for OPC. And often she would have them on her calendar. And it would be, like, really stressful for me when she had to film during the week. And I was like, "This sucks. I don't want to be around you when you're filming classes." Because if something would go wrong, it was like a really big deal. If something got like, if there was loud noises, it would become a really big deal. And I was like, "I can't control everything. I try but it's not possible." And it was super stressful for me. And it felt like I was walking on eggshells, and then ...Lesley Logan  We moved the classes to a different week of my cycle. (Brad: Yeah, you ...) Yeah, it's like so much fun.Brad Crowell  Yeah, I didn't think about this. But like, we were just like, "Okay, on the second week of every month, you're gonna film and that was just our work schedule." Right. And so not just your work out schedule, but you know, working to this will affect your work. And then when we when you said, "Hey, what if we changed it?" And then and you explained me why I was like, "I mean, for me, I was like, whatever, I don't care, we'll move it to whatever other week it doesn't matter." And it has been night and day difference for me.Lesley Logan  Yeah. Yeah. And, and actually, because, um, because my cycle at is was eight days and now without the IUD is like four days where we're on a journey ... (Brad: Yeah.) had to change the week that it's happening. And this is gonna piss up everybody because like, I was gonna switch it but at the same time, like it, I really do ...Brad Crowell  But you're aware of that. (Lesley: Yes.) Like, that's amazing.Lesley Logan  Yeah. And so I, I'm, I was like, I this is not something I am a professional knowledge person. And like Jenny is, but like, ever since I discovered this and like, how many experts can I get on the show to talk about this, because most of people listening this are females, or identify as one. And the reality is that you are going to have days where you do not want to show up in front of people. (Brad: Sure.) So when you are aware of that in your cycle, you give yourself permission to go go inward and and reflect on what you've done this month, what has worked, what's going on, and then you make plans for when you're ready to bloom up and like be out there in the world. So you can 'be it till you see it' during those days where it feels so comfortable. So ready, instead of like fighting with it and trying to make sure that every single day it looks like the next day. You're not a dude. It's not gonna work. (Brad: You're not a dude. Yeah.) Now they have their own thing they have to worry about but that's a different person's be it till you see it podcast.Brad Crowell  Well, I really loved that. She said, you can become obsessed with something to the point where you become an expert.Lesley Logan  I know I think some people get a little weird about like their obsession around things. And it's like it goes back to last week's episode, like your pain becomes your program like friggin why not you be the expert if ... Brad Crowell  Well, I definitely I understand this. But I, but I I got a little weird about you know, Jenny Swisher has been on a lifetime journey of self discovery and becoming her own best doctor. And literally that one word 'doctor' made me go, "How can she be her own best doctor?" Right. And I think that not in a literal sense of I went to med school and I've got a degree from University that note says I had the title of doctor, but more in the figurative sense of a doctor supposed to be a proponent of your health, is supposed to be able to help you in your health. And so you know, you she became obsessed with something meaning the anatomy of you know, her female anatomy, her like the inner workings of her body, how it was all working and specifically the struggles that she was having from migraines, right because she said the migraines were debilitating. They weren't just like, "Oh, I had an headache." It was like two days of her 100% out commission could not function migraine and how does that happen? And her conclusion after not been getting the results that she needed from going to a doctor was "oh my hormones are actually affecting the what my migraines. And specifically, it was when she had gone off of birth control. And so and she said, it took her years to put the dots together and be like, when I stopped birth control, I started getting migraines. She didn't know how she didn't see it before, but suddenly became very clear. And then okay, now, how can I resolve that since I don't want to go back on birth control? And that literally sent her down this whole path.Lesley Logan  Yeah, so she is her own best doctor, because doctors were not able to put those together either.Brad Crowell  And now she can legitimately say I'm an expert on these things. I mean, she's, she's been studying it for, you know, (Lesley: years) years, right. (Lesley: years) She's been working in it, studying it, talking about it, reading about and all these things for so many years. And so while she may not be able to be hired to diagnose someone, in a medical sense, from that way, she can provide you a lot of information around the subjects (Lesley: Well ...) from her own experience.Lesley Logan  I think she has a course and it goes back to all the things she's developing. And then you can take that information. Brad Crowell  She actually has a quiz. (Lesley: Yeah, you can ...) yeah, the hormone imbalance quiz. And we will make sure to include that we included in the show notes of last last episode, we will include it again in this one.Lesley Logan  And then you can take all that information, and then you can go back to Jessica Valant's episode, and then advocate for yourself where it is needed. And I think I was so excited to have these two women back to back because I like I said in the last episode, I really do see, one of the big things holding women back from showing up the way they want to on this planet is their health issues. And, and one can be also around their cycle, if your cycle is off. Again, there are we talked about it, I believe in Jenn Pike's episode like about the different phases of your cycle. And the truth is, is if you are trying to do something outside of what your cycle wants to do, you're not going to feel very good about it. And then you're going to, and then because most women who listen to this, do this, you start to shame blame judge yourself. (Brad: Sure.) And then that spirals you out of being it till you see it. And so I really want...Brad Crowell  Yeah and then it jacks up your habits that you've created for yourself, because you know, it just hijacks everything.Lesley Logan  Hijacks everything. So I (Brad: Yeah.) just really, I really wanted to have these two ladies together. And like I said, I'll have more women's health advocates on because I really do see like, sometimes it's not the next habits or mindset mantra is oftentimes like your body and how you feel in it (Brad: Yeah.) and all that. So anyways, I like what you liked.Brad Crowell  And I think also too, there's a there's this idea of the 10,000 hours, you're an expert in your field or that kind of stuff. I mean, I think that one of the exercises that I love to do with those who come through Agency, our fitness business coaching program, is I work backwards with them and I say, okay, how long have you been teaching? And they say, oh, 10 years. Okay, amazing. How long did you study before you were allowed to teach? Oh, a year, two years, something like that. Okay, what are the certification programs that you did? How many hours were those programs? Oh, 600 hours. 200 hours. Oh, it was a weekend. Oh, it was a it was a whole year. Whatever. Right. And then, okay, how much have you been teaching in that time? Oh, I've been teaching, you know, 10 clients a week for eight years. Amazing. Add up all those hours, what what, you know, you're probably like, you have you've probably 1000s of hours of experience under your belt with this thing that you're doing, whether it's yoga, or Pilates or whatever it is. And the reality is, the more you stay focused on something, the more you are an expert at it. So it's, it's plausible to also look at your life and be like, "Wow, I'm an expert in this thing." (Lesley: Yeah.) So that's pretty cool.Lesley Logan  It is really cool. I really think I think she's amazing. I really am into what she's doing. So I hope you all are having fun getting synced with her.Brad Crowell  All right, so finally let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your conversation with Jenny Swisher?I'm gonna go first, we're gonna make sure you're eating enough of the right foods. Okay. And she said, specifically, most women, it needs to increase their protein intake.Lesley Logan  Oh, most people we just told my fath, my father, (Brad: Yeah, your dad, the same thing.) Yeah, most people are not actually eating enough protein. And ladies, especially as you're going into menopause, you're gonna frickin want to do that. So I say that because like, I think it's I think that's the next phase that I'm going to my life and I like like, where's the protein? So, but yeah, I love this. I love this take and I think so I think you just, I don't know, most women ... most women increase their protein intake. I'm not really sure how to help you with that as far I was like, obviously, there's shakes and there's animal proteins, I would definitely make sure if you're taking doing shakes, please watch the ingredients that are put into these things, make sure they come from a reputable source, like do your research, but also count them. Like ...Brad Crowell  Yeah, I think that's what we can recommend to you. Because we can't tell you if protein is what you need more of or not. It's just a generalization. But what Jenny was saying is that you have to be eating the right foods. How do you know if you're eating the right foods? That's something that you're gonna have to figure out with bloodwork and doctors and stuff like that where you know, you know, like, "Oh, I'm going to need more of this thing."Lesley Logan  I think a simple thing you can do though, is just for one week, track your protein like look at if you're having like a chicken breasts, like, like weigh the chicken breasts, so you can find out how much protein is in that you don't have to weight it forever. But like, once you have an idea, like, oh, the chicken breasts, the size of my hand is this much protein. (Brad: Yeah.) Then you'll always know that. And so you can you don't have to do this forever. You don't have to, like I know, like, for a lot of people, like the last thing they want to do is actually count their grams of protein. But it's not the same as counting calories. It's very specific. And so you can see on average, how much you're getting. And it really I have heard from many, many a medical professional a gram for every pound weight. Or ...Brad Crowell  So this is macros. Is this what we're talking about effectively. (Lesley: Yeah, yeah, yeah.) Which I know nothing about.Lesley Logan  Yes. So if you are interested in macros coaching you we can go back to several guests, Launa McClung, Giselle Schroer, and Amber Shaw. And they all can tell you how the hell you should count your proteins. (Brad: Yeah.) But, um, but I have a we had Jennifer van Barneveld-Pe on, and she just had a podcast about like, actually, you know, it's, if you don't want people to see weighing your food, you can simply say, I'm working on making sure I'm getting enough nutrients in my system. And I'm doing it for the week to see on average, what I'm doing that doesn't have to be a weird thing. But you can't you can't make sure you're doing that unless you track it for a while. And then you could at this point in my life with certain things, I don't have to do those things. I'm like, I know how much protein is in my my thing here. So I know that stuff. But it is a key thing that we it's very easy ish thing to add in.Brad Crowell  Yeah. (Lesley: So) Yeah. Yeah, it's a it's not quite as complicated as it used to be. So. Okay. Well, (Lesley: Now it's my turn.) What about you?Lesley Logan  Yeah. So, y'all, if you have a cycle, I want you tracking it. So she's developing an app. There are other apps out there. I do know that in the current US climate a lot of people are afraid of doing that. So I am aware of that. However ...Brad Crowell  I think there's actually lawsuits about it right now (Lesley: Yeah.) happening in the US court system (Lesley: Yeah.) about effectively sharing information. Like abortion argument happening here in our country (Lesley: everywhere)Yeah, I'm sure you all know. But basically, the fear is that the apps ...Lesley Logan  Well, they're not HIPAA compliant so they can sell people's information and they already have it.Brad Crowell  If the apps, aren't HIPAA compliant. But either way, even so the fear is still that the police, police enforces, (Lesley: Yeah.) you know, can tap into this information. Anyway, there's a huge court case happening right now, to block them from doing that.Lesley Logan  You don't want to use an app, you can use your own calendar and just, you know, make sure that you you can put like a P on there, you could put like a red heart or something. And then you what I would highly recommend you do is like do that every day of your cycle. And then go back to the first day and have it repeat in 20 days. And if they're a little earlier, a little late, then you can adjust and you should be able to see if you are I'm on a 28 day cycle as I meant while I was we're going to find out what that is now that it's a four day period. Anyway, sorry, I shouldn't be jumping through I just said like we should like love our periods, but I would from eight to four. So you all this is like my life has changed. But do whatever you can do I do use an app, I am unaware if they are protecting the ... or not if they have any protection. I've been emailing them to find out. But but the app is actually out of different country. So I'm not even sure that it is like that a problem that I have to worry about. I like it because it does tell me where what phase I am in. If you're someone where you are beyond a monthly cycle, you are in menopause, please go with the moon cycle and use the moon cycle as your cycle and that will actually help you to know when you are waxing and when you are waning in your hormones. And so there's a lot of research you can do on that. And then ...Brad Crowell  Yeah actually, I just pulled up Jenny's website while you were sharing that and she actually has an entire episode of her podcast dedicated to tracking your menstrual cycle (Lesley: Great.) from April 5th 2022. We will leave the I'll link to her website in the show notes where you can see her blog posts around that and you can listen to her episode as well.Lesley Logan  Yeah and then I also love that she said find a functional medical practitioner near you. This is really helpful she gave actual steps so you can go back and listen to that on how to do it but honestly like just because and I love that she said there's just because there are functional medicine doctors I mean the right one for you and then you can listen back to Jessica Valant episode and our recap episode about finding a doctor that works for you. It is annoying when the first doctor you go to isn't the right doctor. Keep going. (Brad: Yeah.) Keep going there right people out there for you and I love my, we had Dr. Bender on. I love her because I'm like, she's been also following like how my health and stomach will change after I don't have my IUD anymore. And it is insane. Some of the stuff that I was thought was my stomach were not my stomach at all. So it's just you all your body is its own interesting thing and get to know it, like get to know it because that's going to help you be able to listen to it for not just like how you are today with like your health but also like what your what your gut is telling you like your actual gut, not your stomach like your gut instinct is telling you to do in this world, how to act as if you are already the person you want to be because you are it, you just have to step into those shoes. And the more you get to know yourself the easier that's going to be. (Brad: Yeah.) All right. I'm Lesley Logan.Brad Crowell  And, I'm Brad Crowell.Lesley Logan  How are you going to use these tips in your life? We want to know. Tag Jenny Swisher, tag the @be_it_pod. Share this with your friends like seriously share this with your friends. (Brad: Yeah.) One of our agency members Claire Sparrow, she has this thing. I'm gonna have her on one day but she is like women are not telling other women about the stuff that they're going through because it's like this weird like we don't have, we have weird conversation like weird. It's weird. So just share it and then it's not weird like, "Hey, I was just listening to this. Check it out. What do you think?" That's a great conversation starter (Brad: Totally.) and do it. And until next time, Be It till You See It.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day! 'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli. Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can. Brad Crowell  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We have all heard it, “sending positive vibes”. But how do “vibes” really play into our day-to-day life? Brad and Lesley recap Dr. Vic's interview and dive into the impact and signs of high vs low vibrations, the importance of finding your anchor, and letting the right energy direct your path. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Winter road trips and upcoming events What a high vibration state means The signs of high or low vibrationsThe benefits of operating in a high vibration How to use a pause as a resetWhy you need to be enlightened and aware to use it as a compass for directing energyCreating your vision so you have a compassUse your vibrations to find what is for youEpisode References/Links:Agency Mini profitablepilates.com/mini  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the abundant Convo I had with Dr. Vic in our last episode. If you haven't yet listen to that interview with feel back, feel free. Feel free to pause this now and go back and listen to that one and then come back and join us. It was there's so much information, there's so much positivity. (Brad: Yeah.) He was like, he was like taking like a dose like a like a, do you know what I mean? Like a zap off ... like of zap off of positivity and ability. And I just really enjoyed that.Brad Crowell  Think he was giving it. (Lesley: Yeah.) Yeah.Lesley Logan  So anyways, if you're listening to this in real time, we're in Nashville. (BradL In Nashville.) Yeah, we're hanging out with episode, I can't think of the number but I think it was in the 40s, Lauren Zoeller. Lauren Zoeller. (Brad: Zoeller) Yeah. Lauren Zoeller. We're hanging out her house. And we're hanging out a bunch of, actually, I think are gonna I think we're in meetings with a bunch of people who've been on the pod.Brad Crowell  Yeah. Also Amber Shaw.Lesley Logan  I know. I know. I hope she's there.Brad Crowell  Maybe Tori. (Lesley: I think so.) We're going to a coaching weekend. (Lesley: Yeah.) We're actually going to bump into a bunch of people ...Lesley Logan  Bunch of are friends. (Brad: Yeah.) That's how we hang out. We're like, (Brad: We're friends.) we're like ...Brad Crowell  slash let's all learn together.Lesley Logan  Let's all learn together. It's a write off, we get to hang out and write it off. (Lesley laughs) Oh my gosh, it's so fun. So anyways, we come home. And we literally kick off our seventh Agency Mini, which is our seven day coaching program, which you've been listening to this show. You've heard us talk about it. And you have the final moments if we have spots left to sign up right now. And if there are no spots left to get on the waitlist for the next one. If you're like, I'll just wait for the next one, then you shouldn't you shouldn't try to get into this one because ...Brad Crowell  You should totally try to get into this one. This one's going to be amazing. We are going to have a couple of guest coach appearances.Lesley Logan  Yeah, we are we are.Brad Crowell  ... You'll have to be there.Lesley Logan  Yeah, I know some of them are going to be total surprises for even our Agency members. (Brad: Yeah.) Which is really exciting who we have some of our Agency members on Profitable, hanging out instead of Mini to support everybody. But we only offer this twice a year. So if you wait to the next time, you're literally holding your business back for months of generating income and getting support and maybe not wasting time on things that won't work and actually like dial in things that well. So that's happening. And then we go to Chicago (Brad: Yeah.) for Pilates on tour. (Brad: That's gonna be fun.) And Erika Quest and I are teaching a workshop together. And then you have a table with our flashcards and our book.Brad Crowell  Yeah, come hang with Brad at the table.Lesley Logan  And then we come home on our seventh year wedding anniversary on the day. And then we have 48 hours to get ready for a bunch of people to be at our house (Brad: Yeah.) for our business retreat. (Brad: Yeah.) So woah! I'm so excited for water, sleep, my higher dose mad, my red light therapy and our incredible team who helps us get all of this done so that we can support all these people because we frickin love doing it.Brad Crowell  Absolutely, I can't I really can't wait to see everyone not only hanging out in Nashville, but actually getting to meet a bunch of people in the Pilates world in Chicago. And then of course, diving diving deep into your businesses for those of you who are joining us here in Las Vegas for the business retreat. (Lesley: Yeah.) So I can't wait.Lesley Logan  I was like dipping. What are we dipping?Brad Crowell  Yeah. We are dipping. If you want ... more information about Agency Mini, just go to profitablepilates.com/miniLesley Logan  Yeah, and Pilates on tour is on the Balanced Body site. And you you can't miss it. Like it's gonna be amazing. It's the first in person event they've had since the last time I was with them, which was in October 2018. So wow! (Brad: Yeah.) Holy frickin moly. (Brad: in a minute) Here we go in a minute. I'm gonna need a question from the audience, Brad.Brad Crowell  Yeah. So we got a question from someone asking, "Are you planning to drive around the country again this winter?" And the answer is, yes.Lesley Logan  Yes. We're still, at this moment of recording, we are still working on it. But we did see it, we did get to talk to Joel.Brad Crowell  We did. I think that this kind of goes hand in glove with our tours that we have been doing the last handful of years. You know, skipping COVID year of course, but I think this this year, we have a different timeline. We have to be back in Vegas for January one for a wedding.Lesley Logan  For actually December 31. (Brad: Oh, December 31 for a wedding.) Yeah, I know. So we are working on planning out the route. And we're kind of thinking we'll leave a little earlier and do the tour before the holiday.Brad Crowell  Yeah. It'll probably all happen first. And then we'll hang (Lesley: We haven't ...) with family before turning around and come to Vegas.Lesley Logan  We have not ... Yeah. We have not picked all the cities yet. We're still working that out. And so you can throw your city in. (Brad: Yeah.) You absolutely can throw your city and I will say ...Brad Crowell  It's gonna be a different route this year than normal because we don't have the luxury. I was really hoping to get up into the Northeast. Get up into Canada even but I'm not sure we're gonna pull it off this year.Lesley Logan  He always has hopes it will dry and (Brad: ... really we're going Canada.) no winter time. I know. But I don't want to go, why would we drive into Toronto in the winter? (Brad: Because we're going to be on that side of the world.) To my Torontonians I fucking love you. I just don't like, tell Brad if like summer driving into Toronto is a better idea. (Brad: I know it is. I've been there.) Yeah. (Brad: Yes.) I have not. But anyways, so we you can throw your city out there. Typically, we have host studios. They're usually affiliates of OPC. And they basically help us promote it in the area. We pop in, we do a workout, we have a little hang. And then Brad and I give the dogs walk and get back on the road. But we're super excited to get that planned. And so yeah, we the answer is yes. I know the answer before is like I don't know. But the answer is now, yes. And I'm excited to, I'm excited to do like just it's like a one legged tour. It's like a tour on one end. (Brad: We're gonna hop.) Yeah, we're gonna hop hop hop. But yeah, it's, but we're very excited to be able to attend a wedding. So we're trying to make that work, which just means traveling back from Philly to Las Vegas in literally four days.Brad Crowell  We've done it and we've done it faster.Lesley Logan  We've done it faster. So I think it's possible. (Brad: It's possible.) Yeah, it's possible. Okay. So yeah, you can just hit up opc.me/chat if you want to throw your city and there and then our team will figure out like if whether if you're on a route that allows us to get from, I wouldn't say a to b but it's literally LV to PA and, and back. So and you would be surprised what's on the route because Atlanta is on that route. We are working out (Brad: Oh, yeah.) Atlanta. We talked to Joel as I mentioned from Vitality Method. So we'll see you there.Brad Crowell  Looking forward to that. Okay, now let's talk about Dr. Victor Manzo, transitioning from a practicing Pediatric Chiropractor meaning kids. Right? I didn't know. (Lesley and Brad laughs)Lesley Logan  The way you said that was like as if the word Pediatric is is new.Brad Crowell  It is like I didn't know Chiropractors worked on kids.Lesley Logan  Brian, our Chiropractor (Brad: I know Brian does) works on kids. He has pictures of kids.Brad Crowell  Before I met Brian, I didn't know that was a thing. So yes, I didn't realize that Chiropractors could do that. Anyway, moving right along. A practicing Pediatric Chiropractor too, a spiritual business mindset coach. Dr. Vic is on a mission to influence and help people become aware of their limiting beliefs, their habits, standards, and the stories they tell themselves. Then he shares his insights to help them reframe and change their beliefs to support life they love. Dr. Vic is also the creator and owner of The Mindful Experiment Podcast and the author of three books that are seeking to assist people in their everyday spiritual lives.Lesley Logan  And also, just so you know, Manzo is like the American way and Manzo is the Italian way. So if you if you can say either, apparently, but if you wanted a little education in languages. (Brad: Good to know.) Yeah. (Brad: Dr. Victor Manzo.) Yeah.Brad Crowell  But you have to say it with a British accent.Lesley Logan  I know. I'm saying, I don't think that's how it sounds either. But we're just gonna keep going. I'm just gonna let that roll. Okay, one thing I love that he said was our job is to stay at a high vibration. And I think we can all agree that that is a very positive and helpful thing. And I think the next question is like, "Okay, but how do we do this?" Because you can no longer go, "Yes, I need to stay in high vibration" and then boom, you're in a low vibration state and it's like, "Oh, I'm trying to stay in a high vibration."Brad Crowell  I don't even know what a high vibration state means.Lesley Logan  Okay. Well, that's, that's an even better question. So I would say you are in a high vibration. There's a flow state, you know, when like, things come easy to you when you're at work, and you just like, just get a ton of stuff done. You said this before, like, "I got a ton of stuff done."Brad Crowell  Oh, yeah. (Lesley: Yeah.) I always looked forward to that. Like I really, and it was like, for me, it was like, "Don't ever talk to me, don't bother me. I mean, I'm in the zone."Lesley Logan  Yeah. But it's, you often don't know that you don't want anyone talk to you because you're until you're in the zone, you (Brad: Yeah.) don't go, "Don't talk to me, I'm in the zone." (Brad laughs) That would not be a high vibration. You are, you like start to get in this flow state and you start to and everything comes a little easier for you. And so when you're in that, that's like you're trying to tap into that. And that state and that's not easy. And you cannot be there if you're like, "Oh, fuck this, this thing is not working." Ah that you like, though, when you get when you're really snappy at little things, you are in a low vibration. So just just a quick thing if you are like if somebody bumps into on the street, or someone cuts you off while you're driving, there's your sign. You're not a high vibration. But if you are like driving, and someone ...Brad Crowell  Well, it depends on how you react to them cutting you off. You don't have any control over them cutting him off, but how you react to them. (Lesley: Correct.) Yeah.Lesley Logan  Yeah. So anyways, you don't have a buffer on your cars like this a high vibration car, park up. (Lesley laughs) Anyways, so the idea is like, we have to our job is to try to stay at the high vibration. Now that requires work. But that's what job is, that's what a job is. It's also an exercise. And you're going to have times where it's easier to stay the high vibration and times when it's harder. And you you maybe can't stay in there as long because you tap out sooner. But you know what it's up, the more you can, he said anchoring will help you find a high vibration moment in your life. So anchoring is he's, a lot of times people use this, like anchor into something. So you can think back to a time this what do you exit, think back to a time when you it was easy for you to do that. Like we just was like, oh, you know, when you say you're at work, and you do it like this. So you you think about what that is? And then you can also think about what happened before that, that allowed that flow state to happen or how did you set that up, so becomes really easy for you. So if there was a time when you like, were really confident or really positive in your life, it was a really happy moment, you can go and go into meditation, you can think about that moment. And then you can go, you can actually feel it in your body. Like if I asked you to feel about a time right now, everybody think back to the time when you were like, feeling the most positive, like, on top of the world. Like you just felt like, "Oh my God, this is the most amazing, I never want to stop." Sometimes for me, it's on the top of a hike in Hawaii, like when you're there and like you're like, "Wow, I just feel so like, literally in inside myself in the most positive and like, I never want this to end. What did that feel like? What does it sound like? Like, what does it taste like?"Brad Crowell  Yeah, a lot of times it's an achievement or a win that you've, you know, just add in your life and whether that was a something that you've been, you know, chasing for a very long time or something that just happened, you know, for you remember how you felt in that moment. You know, there's a he describes it later on in the pod as like the moment of bliss or joy, you know exuberance, happiness. And you know, that I think that he, he kept saying something throughout it that was a little bit woo for me, he's like, you gotta like, you know, be in the vibe. And it's funny because I use the word vibe, but like I am, what was really surprising to me is that he's a doctor who went into being a spiritual guide, which is kind of the opposite of what I expect most people to do, because they're trying to prove something right and so they go and they really get into like science and medicine and like proof, and tangible, and logic and like he is all the foundation of that doctoral, you know, logic and then he's actually applying it into the spiritual, the the attaining a spiritual life (Lesley: Yeah.) and, and when he's talking about this vibe, he said he said that the he said basically when you're operating when you are attaining achieving in a higher vibe, you are going to have a better life. (Lesley: Yeah.) And you're going to achieve more things. Life is going to work for you more often, (Lesley: People want to be around you.) people want to be around you. Yeah, he talks about that, like being in a room around someone who is operating at a higher vibe, you want to just be in their presence. And you know, and then, and then when you two were talking about like, well, how do you, how do you identify the higher vibe? That's what he's talking about anchoring. Remembering a moment where you've had a crazy celebration in your life or something really amazing. And he talks about his daughter, or if it is not his his child just being born six weeks ago or whatever. And in that moment of joy that he felt, then is something that that's an anchor, that's something he can be like, "Okay, cool."Lesley Logan  Yeah. Yeah, I think like, so find your anchor. And then, and then if you are ever out, if you're ever feeling like, "Wow, I'm just like losing it every few minutes, right now, today is not a great day." Take five seconds to like, go back to that moment, like maybe have to write on a post it notes. So you just it's easily I know, I can't think of good things when it's a bad thing. So I like have it somewhere where you can easily access it. (Brad: Yeah.) And and then go try to anchor into that and see if you can tap into that high vibration. I know for me, I'll turn on my red light therapy, and I'll sit and play this one little mantra meditation takes like five minutes. And it's like, all these positive mantras. And I'm like, "I feel so good when it's over." So you know (Brad: Well ...) your thoughts, the tools out there.Brad Crowell  I liked that you said that, because he was talking about forcing it, you know, and taking a pause, and allowing that to be effectively like a reset button, you know, and he was, there was actually a lot of conversation about forcing it. And I know, I know that I do that. Or I'm like, "I have to get this done. I only have another hour to get this done." And I'm like ehhh. Right. And and like to be honest, it's generally not my best work.Lesley Logan  Or it takes longer if you just take in 15 minutes to like, go rest, go reset, you (Brad: Yeah.) might come back and get it done faster. And you won't, it'll be better work.Brad Crowell  Yeah. (Lesley: Yeah.) And that, you know, it can be as simple meditation as it were, where you are effectively stepping back from something that might be frustrating you and and reflecting back to what your your anchor is, where you can, "Okay, how do I reframe where I'm at right now? How do I get back into joy?" Right. Before I then go get back into this project that I have to get done. (Lesley: Yeah.) So yeah, that's really interesting. And what I really loved about that is a) I felt there was a very practical approach, but also to, he said, "Hey, look, you know, give yourself a break here." This is something that's a habit you have to create, you know, you can conceptualize it right now. But in the moment, you may forget. And so you know, it's okay. This something you need to practice.Lesley Logan  Yeah. Yeah, I mean, you can't get in like, I think it's so weird that we want to get everything right the first time. I say this with Agency members, like we teach them something, and then they get frustrated, like, "I can't do it." It's like, "We'll you just learned it, like five seconds ago." Once you don't, like you don't like you can get it conceptually, but then you got to do it. And you're like, "Ah, it's a great." Because you just learned it. You just learned you have to do it again. And then you have to learn it from a different angle. And then you have to like put into your own words. So you can't you have to just be, you have to just be kind to yourself. And (Brad: Yeah.) like when you are being hard on yourself about how you're not good enough. The first time you do something you are that's just here's your sign. Not a high vibration. I feel like Jeff Foxworthy, "Here's your sign, you are in low vibration."Brad Crowell  All right, so finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Dr. Vic, Victor Manzo? (Lesley: Yeah.) He had, he kind of he repeated himself a handful of times throughout the thing, the whole interview so I thought that was great because it made it he's got like a very clear path on how to stay in that high vibration. And so right out of the gate, he said, "You need to have or create your vision." Okay, and that vision for, the vision is for your life. You know, do you see yourself staying where you are doing the thing you're doing? Is that something you love and you're already doing that thing? Or are you not where you want to be? Where do you want to be? And he suggested to make that like an anchor or sorry to play that like a movie in your head and associate it with those vibes from the anchor that we already talked about earlier. Right? So you know, if you are like, I'm going to get that promotion at work, you know, and so "see" yourself getting the promotion at work. I mean, you hear this actually, from football players all the time, like, see yourself scoring the goal, see yourself catching the ball, see yourself getting past the opponent, whatever, you know. And then he talked about relating that vision that you're creating with the emotions, the joy from that moment that you're anchored.Lesley Logan  You know, they've actually done studies where they had people think about working out like literally put their mindset into like, actually, like lifting weights in their mind. And then they had people workout, but not think about it. And then they had people do both. And the people who worked out and people thought about working out had the same strength scores.Brad Crowell  I did not know that.Lesley Logan  Yeah, like, yeah, it's because our mind is so powerful. (Brad: Amazing.) And like when I was talking with Jay, Jay Grimes, he's my Pilates mentor. He, I told him this, and he's like, "Oh, yeah." He's like, "I used to get so tired after teaching two hours, because my body was like, doing the workout with them." Like, the muscle, like, he's like, "I wasn't rounding forward, I was just standing there. But like, my muscles, were doing the things." And I because you're like, (Brad: So, I mean ...) feeling it, you know. And so even ...Brad Crowell  No wonder teaching can be very draining.Lesley Logan  It can be and then people bring their own weird emotions too. And then client's bring theirs.Brad Crowell  They are bringing those low vibrations.Lesley Logan  Yeah. (Brad: Yeah.) But he, but he talks about, like, you know, even he says, now he's like, "Mate, I want to, I want to, like, I want to feel, I want to feel your mood while exercising. Like, I, he can't do it now. So I want to feel for you, you know, so you gotta do that way." (Brad: Sure.) So I think you have it, I love what his point was. And I think like, it's not, I don't think we give ourselves enough time to sit still. And like picture the thing that we want. And like, create that, like, see the vision. (Brad: Yeah.) And even if you're not a visual person, then write it frickin down.Brad Crowell  Yeah, he did talk about that. He said, a lot of people, maybe they can't, like, create, like a movie in their head, but they can write it down and then and they create the story that way. (Lesley: Yeah.) Yeah, totally.Lesley Logan  So, I really loved um, become aware and use it for that as a compass for the work that you want to achieve. So like he was talking about vibe and paid attention and the excitement gave a whole demonstration about like, rub your hands. Do you ever remember? I remember being a kid in a school bus and like, we would like put our hands like, do you ever do this? Where you like put your hand like close to their hands? You could do with me. Do with me. Give me your hand. (Brad: Okay.) And like you would you would like get close with your hand and (Brad: Oh, yeah.) they got further away. (Brad: I feel the heat.) And you can, yeah, you feel that, you can feel energy. (Brad: Yeah.) Yeah. So we've ...Brad Crowell  He actually talked about taking your hands and rubbing them together. (Lesley: Yeah.) And then holding them slightly apart and you can feel you know that energy between them.Lesley Logan  I'm vibing so high. I didn't even need to do that. You felt it anyway. (Brad and Lesley laugh) But anyways, like he gave like a very kinesthetic exercise you could do to feel that vibe. And you can also just the I think it's really interesting like awareness is so key. And we even talked with like Lena Franklin, she's like, once you're aware you're enlightened. But when you can actually have that feeling of like when you become aware what you're wanting and the vibe you want to have. It is so much easier to use that as a compass and know how far off you are. I'm turning because I'm like, and then like how, like a compass. Right. You can come back to it.Brad Crowell  Yeah, yeah. Sorry, I think I feel like we're missing a step to connect those dots here. So the first what he's talking about is we operate better when we are in a high vibration. Right. But we're not always in a high vibration. (Lesley: No.) Right. And so ...Lesley Logan  You can change, you can be in high vibration in the morning and low by an hour later. Like you can it's like you're a human.Brad Crowell  So the, so we operate better at a high vibration, and we're not always operating in a high vibration. Right. So then we have, how do you know what a high vibration is? That's where the anchoring is. Right? And then we have going out and doing life. And in you then once you understand, once you begin to associate high vibration, and identity be able to identify that internally throughout your day, which is where the practice part comes in. Then when you're trying something new. You can start to feel, "Am I in the right place? You know for this"? And you can start to identify like, "this thing might not be for me." You know and this other thing, "Oh yeah, this is totally for me." Because you're starting to to associate like you start to identify, "Oh, yeah, this, this makes me feel good."That's why I feel like it's a compass. Right? Because when you identify, "This is my this is my anchor. This is my high vibration." Right. And you're doing something that is like 100% not making you connect with that vibration, you can start to say, "Well, maybe maybe I don't want to go be, this isn't my thing."Lesley Logan  I also just want to like, counterpoint, which I know I talked about, we love what you said. But I think with that description, it's very easy for someone to try something new feel like their compass is off. And it's actually the people that they did the new thing with, and it's not the new thing. For example, I really loved that lyric class that I did. I thought the teacher was great. I had the best time, it was amazing. I went back, and my compass was like, "This is off. This is not fun." I left feeling worse than when I came. And then I didn't go back. And actually, the reality was, is just the people that I was with for that moment, made the compass off (Brad: Interesting.) not the thing. So I really think that people there's like ...Brad Crowell  So it's almost like something that we can bring. It's something we bring to a situation. And it's also something that we can be paying attention to.Lesley Logan  Yeah, I mean, let's just think about like, you and I used to go on hikes. We love hikes. (Brad: Yeah.) And there's a few hikes in there that I remember going, "Fuck this shit. When was this fucking hike over?" Because the people brought it the low vibration. The people took the compass the wrong way. And so I think it's like, we have to be really mindful of like, is it the activity or is or the location or is it the person? Because there are some things I frickin love doing that I would never do it some people. And so I think we can be a little quick to go, "My compass is off. This isn't for me," when actually, it that's the thing. It's just the wrong. Like, can you imagine if your first date experience blew up and was the worst thing ever? Like, I'm never dating again? No, it was the wrong date. Right? Like, or your first job was like, the most awful experience? Like I'm never working again.Brad Crowell  Yeah but I think that's exactly right. When you know that something is your high vibration. Right? For like, for example, that moment of joy, whatever that is. And then you go on a date, and you're like, "This did not bring me joy. This is nowhere where the close to where I want to feel (Lesley: Right.) to be." Then you know, then you can say, "All right, cool." You know?Lesley Logan  Yeah, but that's my point. You know, it's that person, not the dating, not the activity. You went on another date with somebody else. (Brad: Yeah.) Yeah. I think we're saying the same thing. I'm just making sure people ... (Brad: It's not always about people tho.) No, it can also be the nice amazing people on the worst activity. I think that's, I think we need to compasses. (Brad: Yeah.) Are there like compasses with like a node? A weather pattern. I don't know. Like, I feel like there's like a dewpoint that goes along. I don't know, there's just has to be another layer. Because I really, I'm a little wor... I'm a little concerned that some people will go, "Oh, my compass is off. I didn't like this thing," when maybe it's not the thing. It's like, the place where the thing was. The person where the thing was. I'm not trying to tell people to convince themselves to do something different. But I'm just a little worried that people might give up on the first try of some things based on this one particular example.Brad Crowell  Here's what I think we're gonna do. I think this is a really interesting conversation. I, we're gonna send this to Dr. Victor Manzo. And we're gonna get his input. (Lesley laughs) But in the meantime, (Lesley: Because I really love it.) in the meantime, we want your input. (Lesley: Yeah.) Where do you stand here? Is this something that you're applying or something that you're putting yourself in a situation and then feeling? Right? Or are you applying it to a situation because you're reframing your mind?Lesley Logan  Yeah, I just, I just want to I just want to make sure that we're not giving pe... like giving people, I totally agree with what he said, when I was on the podcast. What I'm a little concerned with, with just the way we're talking about it, is that we're making it so that it's, it might be too easy to write off something that just might there might be the wrong ingredient. It's like a food. It's like, if you like I like there's Latkes right, and there's all these different types of flavors. And there's a couple that I would never ever eat and there was a few that you put some apple sauce on it and fuck yeah, I want that. So I'm just I'm just trying to say like, I'm a little concerned that people might write something off that's right for them, but it was in the wrong place, people or thing.Brad Crowell  Yeah, we're gonna we're gonna we're gonna talk to doc. (Lesley laughs) And we're gonna leave us a voicemail. (Lesley: Yeah.) And put it into one of the recaps coming up.Lesley Logan  Yes. Okay, (Brad: Yeah.) sounds good. (Brad: I love it.) Okay, I'm Lesley Logan.Brad Crowell  And I'm Brad Crowell.Lesley Logan  Thank you so much for joining us today. We're so grateful you're here. How are you going to use these tips in your life? Let us know by sending us a DM to the pod. And or you can you can put a comment on the YouTube. (Brad: Yeah.) Um, we don't have a phone number for you to call in and leave a voicemail but you can leave a voice message on on the Instagram. So, I sound like an eighty year old, you can do on the Facebook. (Brad: You can do on the w w's) (Lesley laughs) You can do on the emails. (Brad laughs) Anyways, thank you so much and until next time, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!   'Be It Till You See It' is a production of 'As The Crows Fly Media'.  Brad Crowell  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.  Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi.  Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can.Brad Crowell   And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Imagine a world where all the money you want, comes to you. It is a resource instead of a concern. Is it possible? Find out how you start making more money that makes you go “hell yeah” and work to minimize the gender wage gap as Brad and Lesley review the tips from Stef Caldwell. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Monsoon season in Las Vegas How we bridge the gender wage gap in ½ the time.How is humility holding you back? The way we value ourselves and how it correlates to the money earned.What effort has to do with expansion? Can money be a resource? Identify what is the “hell yeah” revenue in your business.You can have excuses, you can have success. But you cannot have both.How to use your past experiences as a jumping-off point to take you where you want to goEpisode References/Links:Retreat InfoAgency MiniFuck being Humble  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the compounding convo I have with Stef Caldwell in our last episode. If you haven't yet listened to that interview, feel free to pause us now. Go back and listen to that one. And then come back and join us.Brad Crowell  Yeah, (Lesley: So) it was a great convo.Lesley Logan  It's so fun. I really, I have I've really, I'm so glad we got her on the pod. I heard her on another pod. And I was like, "I had to get her on." And you know, it's so fun is like I literally like DM her while I was listening. And I was like, "Do you want to be on my pod?" And she said, "Yes." So...yea.Brad Crowell  Yeah. I listened to the, to that episode two times to prep for this one, because there was just a lot there. And I feel like there was a lot of overlap with my experience in and like, what, like how she got to where she was, she had a very distinct break from me and that she felt like she had hit a gender glass ceiling. But the startup aspect, doing all the different roles, you know, living in that life that made me think of me but (Lesley: Yeah) my background.Lesley Logan  Yeah, I think there's a lot of similarities but what I love about what she did, and we'll talk more about it, I'm sure in a second but like, she saw a problem. And that's what she used to solve to like take her down a journey. And I think a lot of times we see problems and we see them as holding us back. (Brad: Yeah.) As opposed to like the obstacles the way as Ryan Holiday would say, and I don't even know how I rhymed three words in a row but I'm so proud of myself. Okay, before we get into Stef Caldwell, couple things from if you're listening this in real time. Hey, how are ya? (Brad: Hello.) It is 10 days until 7th Agency Mini start. (Brad: Yeah.) You have seven day coaching program. And, Brad and I have already like meal prep, dog prep. (Brad: I know.) We are ready because we are going to have more people in this one than we've ever had. (Brad: Yeah.) And we can do that because we have more coaches but ...Brad Crowell  And we actually have help this time. It's not just the two of us.Lesley Logan  Yeah, which is actually benefits all of them in different ways because each person has an arsenal that is like what they are so good at and that's the thing about Agency is that it's not about like there's just one way and this is the pamphlet and you fill out this questionnaire and all the fill in the blanks and boom you have ad copy, sales copy, (Brad: Yeah, yeah.) but no we don't do any of that, (Brad: We doesn't do that.) we doesn't do that. So each person brings a different skill sets. I'm so excited. If you have not yet signed up for that and you are in the fitness business world trainers, yoga teachers, Pilates instructors, any, massage therapists, doulas, profitablepilates.com/mini will take you to the page to sign up and get into the group.Brad Crowell  Yeah, profitablepilates.com/mini. And if you are listening to this after we've already gotten started, just go there and get yourself on the waitlist for next round.Lesley Logan  And then which will not be this year, but it'll be sometime next year. (Brad: Yeah.) And then like, like not even ... (Brad: Yeah, just under a month.) Just under a month. I'm like, "Where is the calendar?" We are going to have people in our house for our biz retreat, which is (Brad: Yeah.) so exciting. So if you are ...Brad Crowell  Our actual house in Vegas. (Lesley: Yeah.) It's a party.Lesley Logan  Yeah. And it is a party. It's going to be a lot of fun. It's a very small group and you get a ton of hands on support in your business. So if you're someone who's like, "Online doesn't work for me. I need to be there in the room." Well, this is the room and we're inviting you in and if you're like, "I'll do the next one." There isn't one. (Brad: Yeah. There literally is not one.) Not on the schedule and unfortunately just because there are only 365 days in a year and I do like to take off some of them. We just don't have enough time.Brad Crowell  Slash I'd rather be in Cambodia.Lesley Logan  I know. We're so excited. I mean we love our house but we're, speaking of Cambodia.Brad Crowell  Oh yeah, well, if you if you want to join us there's still room on this year's business retreat starts October five, just go to profitablepilates.com/retreat. And you can get all the deets there.Lesley Logan  If your local drive on in and (Brad: Yeah.) if you're not local, we have a discount link for an incredible hotel that is a mile from our house so you can just ride a bike.Brad Crowell  Yeah. (Lesley: Yeah.) But yeah, speaking of Cambodia, we'll be going there.Lesley Logan  We have a few spots left and I know you're like, "It's six six weeks away. That's international trip." Hello, you only need a few weeks to get ... (Brad: I think seven. Seven weeks away.) Seven weeks. Well, first of all that's fine, buy a plane ... they're the same and buy a plane ticket now and then they visa is actually not complicated to get because you can't even apply till you're 30 days out of your trip anyways. So there you go.Brad Crowell  Yeah, you know, yeah, exactly your your visa. Usually, you don't want to apply for the visa until you know about a month out. I think it's available valid for 90 days, but anyway, it's easy to do, they turn it around pretty quickly, literally three days is the typical return time (Lesley: Yeah.) on the visas. So (Lesley: Yeah.) no big deal.Lesley Logan  Go to lesleylogan.co/retreatsBrad Crowell  Retreat.Lesley Logan  Retreat. Just one, one word.Brad Crowell  Yeah, singular. (Lesley: Just singular.) lesleylogan.co/retreatLesley Logan  Just retreat. Cool. Okay, so before we go back to Stef Caldwell and all for awesomeness. Do we have an audience question to respond to?Brad Crowell  Yeah, we totally do. And I laughed when I when we got this question, because ...Lesley Logan  We've been getting this question from a lot of people. So ...Brad Crowell  Yeah. It was more like, "Hello. Are you alive? Is everything okay?" You may have heard that there's been rain in Las Vegas ...Lesley Logan  By the way, it does rain in Las Vegas.Brad Crowell  Yeah. Pretty intense. Oh, it's weird when it snows because it has snowed. But that's what it's like, "What?" But every year there's a monsoon season here, which I didn't know existed until we moved here. And, and then I was like, "Why is there, why is it so darn windy? Why is there 45 50 mile an hour winds right now?" And then ... (Lesley: Oh, it's rainy. It's five days.) And then kablooey. The skies opened up and the rain was literally going sideways. That was the first summer we're here. We're like, "Where did we just move to?" This past monsoon season, I think we might still be at the tail end of it at this point but I'm not sure. Anyway, it was it's been intense. It's been like really ...Lesley Logan  Well, it's been the rain that we've needed. But we haven't had a monsoon season like this for a couple of years. So I think a) people forgot and (Brad: Yeah.) b) I think that, that the media has want something new to talk about. So ...Brad Crowell  Well, it's also setting records. I mean, in August, we had a typical August we get like point three inches of rain for the whole month. And in you know, in the middle of August, there was one night that rain point six inches in three hours. So literally double in three hours. What we normally we get for the entire month.Lesley Logan  Yeah. And so ... so to answer your question first, we are fine ...Brad Crowell  Yeah, we're totally okay. We sit up a little bit, we're just slightly elevated by, I don't know, 100 feet, or 200 feet from the strip. So all those videos that you saw online of like rain coming out of the TVs inside of the casinos and like cars floating away and stuff. I mean, it was it's been bananas. We're a little bit elevated from that. So the water runs downhill. It definitely, you know, still pounds on the house. But fortunately, (Lesley: Yeah.) it's been okay.Lesley Logan  And so I definitely think that whoever built those casinos, maybe you need to take a look at how things were built in the mid 50s. But the other thing is, is like it is it is natural for a monsoon to happen. And the storms do carry a lot of rain. (Brad: Yeah.) And the city actually has been built for this, there's actually 600 miles of sewage systems going on ...Brad Crowell  Runoff just like runoff piping under 600 miles of pipes underneath the city. It doesn't necessarily all flow back to Lake Mead, although we wish that it did. But it does at least try to run off the water.Lesley Logan  And it's kind of interesting when I first moved here, someone said, if it rains and you're driving, pull over, just pull over and just wait a few minutes because the city, the streets are actually built so that the water goes into the sewage systems and gets out of the way. And so you don't want to just be like getting ready to like flood (Brad: Yeah.) and float off with ... But at any rate, like it isn't something that's like shocking for the area. It just seems shocking, because it's a little dramatic that people were playing slot machines while rain was pouring down on them.Brad Crowell  I saw dude with an inner tube going down the strip. I was like, "Okay."Lesley Logan  Yeah, yeah. So and then, Lake Mead did rise to feet and the fuselage that was half showing that was very exciting, because they knew it was down there some World War II thing. They knew it was down there, but they couldn't get to it. Well, it was halfway showing and it's now not showing as much. And (Brad: Yeah.) so and they did find five bodies so far. So only one do they think was a murderer. I know what the mafia here we did... I think those bodies are in the desert. But that's fine. That's my own, that's my own thing from the Uber drivers who I've had, who missed the mafia running the place because they're like, there was no crime, people would just get taken out to the desert and shot, I was like, oh, so they're not in like me. So anyways, thank you for the worries. And to my mother in law who sent me, stay safe, hugs. (Brad: Yeah.) Thank you.Brad Crowell  We're kind of out of the mess a little bit. So, (Lesley: Yeah, yeah, we do ...) didn't hit us quite as severely as what she saw.Lesley Logan  And we also do know how to count the thunder and the lightning away from each other so we could go take the dogs for a walk if it wasn't totally a storm. (Brad: Yeah, yeah.) Okay, finally.Brad Crowell  Yeah, let's talk about Stef Caldwell. (Lesley: Yeah, yeah.) So Stef is a Personal Development Author, Angel Investor and Vice President of Sales for Silicon Valley FinTech company. Okay. If you're not familiar with FinTech, it means financial tech. Right. So she is the VP of Sales for a Finance Tech company. Passionate about closing the gender gap in half the time, and will briefly talk about what half the time means. She is an advocate for women's financial literacy and their participation in emerging industries. So women can realize gender equality, and and she's really focused on leading more inclusion and profitability for all people over time.Lesley Logan  Yeah. And I think that's like, you know, what's really interesting is when she did talk about the financial gap and how many years it would take, like ...Brad Crowell  208 years. (Lesley: Yeah. And like just ...) Well, what is that, what does that specifically mean? If if the increase in wages and increase in wealth proceeds at the current rate than it is today, it will not be equal, between men and women for 208 more years.Lesley Logan  Yeah. And then also, just so we all are clear, like, whatever you picture, when we say, women, when you think of people of color, it just get like, the gap gets bigger. So what, what is really great is if we can take all of women, and we can actually help bridge that gap, it will actually have a wonderful effect on people of all colors, and all backgrounds. And I think that's really important because what we do know about women and spending money is when women make money, they give it back to the community. And no offense to the men listening to this podcast, thank you so much. But typically, they keep it for themselves. Or they like put in stocks and things like that. But like giving back to the community actually makes the community better. It makes people in the community have more success. And it's this really incredible thing. And so I'm really I just that's one of the reasons I had her on because I, I I know that like engineer, I was taught how to balance a checkbook. And like that was the extent of my investment, financial literacy. I've learned everything from podcasts and books.Brad Crowell  Yeah, yeah. She, she definitely like had a whole lot of things to say. What was one thing that... What are two things actually, because there's so much I put a couple of things for each of us today.Lesley Logan  Well, you know, of course, I loved were 'Fuck Being Humble' that book that she talked about, I was like, "What, how do we talk about this? How did I miss this? How do I not know this?" So like, I, I think that a lot, including myself, we won't do things, women especially won't do things because like, "Oh, well that could take away from this person." Like I will and yes, there are reasons to do that. But like, I remember, you proposed to me, and I was like, "Oh my gosh, wait, what about the other girl who has proposed to yesterday on this trip? Maybe we shouldn't do this right now." Like, I, like, you know what I mean? And like, so I just really, I really loved her bringing up this book. And she says, imagine you're the bossest version of yourself. And then remember that when you're going going to be the most humble. And I think that there is definitely some ways of being in between that and writing that line. But like, if you don't know what that boss is version of yourself is it's really hard to like ...Brad Crowell  It's a weird word (Lesley: Yeah.) boss is bossest. (Lesley: The most boss.) You're the most boss. Like, how could you be boss? Right. And so basically, the idea was, she said, listen, you know, by nature, or by nurture, actually, we have been told, "Be humble. Be humble. Be humble." You know, yada, yada, yada. And she said, what if we said, what if we were not humble just for a moment? What if we were like, what if what if it only the world only revolved around us? What if we only had our things going, you know, and everything was all about me? Which seems so weird and awkward and like a little, you know, like, like, whoa, that's ... Right, deep breath. What if just what if, because she said," That person is in there. It's just that we smother that with this, this teaching that we should be humble." And I think that there's for sure there's a balance of what would be good, but what you know, between the two, but I think most often we end up putting ourselves last, or we don't fight for ourselves because, oh, well, we're supposed to be humble and we're not supposed to, you know, like, like, if you feel arrogant or you feel like you're doing something wrong if you are advocating for yourself or fighting for yourself, and she said, "Don't do that when you're when you're talking about finances." I think a great example of this would be negotiating a salary.Lesley Logan  Well, and I think first like this to go back. If you're listening to this podcast, there's a big chance that you are not a narcissist egotistical maniac, and there's a huge chance that you are an awesome human being who cares about others and the reason you're listening to this is because you have some sort of idea of who you should be in this world. And you want to do that because it's going to help others. So I'm just going to say that so even the most boss version of yourself the bossest version of yourself. In this world were, it's all about you in no way. Are you like frickin like, "fu everyone, it's all about me." For sure you're like, "How can I like bring these people together? And how can I bring (Brad: Yeah.) these people together?" So just like put that in there and then yes, when it comes to like a negotiate of salary. So many people are like, first of all, they like play small, they're like, "Do you think I could have? Like, is there a time that I could have like a raise?" Like, there's no confidence in there. You're, you're actually the wrong set of humble. You know, so it's like, actually, what like, think about it? Why do you deserve that raise? What have you done? How do you do that? And then you state your case for like, this is what I've done for the company. Here's what I want to do, I'm going to need more for to these things. What are your thoughts on this, and they could still say no, and that doesn't mean that you're not worth it, it could just be like what's going on with them, but at least they know, "Oh, this is what she's bringing to the table, or they're bringing to the table." And wow, they know this, there's something really like attractive about someone who's like, "This is how much I'm worth." I want to go (Brad: Yes.) to something really quick, she talked about this goes along with it, like we are able to receive, what we're able to receive is based on what we're available for it's a mindset, if you if your mindset is, in this humble state, I'm not going to ask for more, just a little bit, I don't want to ask for even more than what I need, because I won't take from anybody else, you're not going to be available. Like you're not even gonna see opportunities, networking opportunities, some of you want to teach workshops, or like, go out and have this opportunity this happened to you. But if you are playing so small with your financial literacy and those words around you, the universe is literally there to go, here's what you want. And you're like, I'm actually I need it to be this big. If you're on YouTube, I'm making it this big. Um, and then it's like, okay, well, that's all you're going to see and be available for. So many of you are actually keeping, and I can put myself in this keeping ourselves from having the opportunity to have more, just some based on what we're able to see. And then ...Brad Crowell  Well, I think I think, you know, she stuck this in here. So I love that we're digging it out. You know, if you, you know, she's talking about the way we value ourselves and how we think about, you know, like, the amount of money we want to make. She was talking about incomes, you know, am I you know, am I, you know, am I a $10,000 earner, $100,000 earner, $10 million earner, like, how does that work? And she was talking about how that changes how you show up, you know, to what it is that you're doing, when you have that those perspectives. But she said, you know, how much of how much you make, and how much you're able to receive is based on what you're available for, if you are saying, "I'm only, you know, I only think I'm worth $50,000," and someone offers you a $100,000 job. You might be afraid of that. (Lesley: Oh, yeah.) And you probably go, "Oh, wow." You know, instead of like, "That's damn right. I'm worth $100,000." Right? So it's a mindset thing, the way we see ourselves, you know, and, and so the other side of it is this, if you see yourself as someone who's worth making $100,000, but you're only making $50,000 then there's a there's a gap there that you will figure out a way to fill.Lesley Logan  Yeah, (Brad: You know) and also you'll be open to it. You know, like if you I remember, like think believing that money is all around me and money is find me. Like remember having as a mantra, money just finds me. And sure enough, one day I was walking up the stairs at that Equinox was Hollywood. And it's these like tight stairs, these like, I don't even know how they I say this all the time. I don't know how to pass. (Brad: Narrow, narrow stairs.) They're very narrow, especially because people have gym bags, there was $100 in cash on the steps. I picked it up. I put it in my office desk in case anyone like because my my studio is right at the top of the stairs. So I thought well, for sure someone will just like probably come and look for an employee. And, and I waited and I, no one came up to me. And then I asked the front desk security thing. I said, "Hey, is anyone mentioned they're missing any money?" And they said, "No." And I said, "Okay." Two weeks later, no one has like this is for me, this was meant for me to have. So guess what? No one ever asked for it. It was put there because money is always flowing to me. And I ... (Brad: Yeah.) Do you know what? I needed that $100 that week because it was perfect. So I think like we have two homework assignment for you all. So like, really think about how much you are as an earner. Like what does that look like? If it's $50,000 there's no, I'm not discounting that. For some people that is all they want. And that is there's nothing wrong with that. But if you do want $100,000 there's also nothing wrong with money in that. (Brad: That's true.) It's also not, there's nothing wrong with wanting eight figures. It is all about going back to your why you want it and then believing that you're worth it and then putting the energy out there because you will see, you'll be available for the opportunities that come with that that people are trying to put in front of you. (Brad: Yeah.) ... just well.Brad Crowell  Yeah. I love that. There was one of the things that she mentioned. She said, "Where you put your effort, it does expand."Lesley Logan  Well, that's the freakin truth.Brad Crowell  Yeah. So I wanted you, I wanted you to talk about that.Lesley Logan  Okay. So this, this is something I see a lot with whether people are doing Pilates with us, or they're in business with us, they want more of those things. But their effort, if I ask them, where they're spending their time is on something else entirely. And then they're kind of resenting both, because they're not getting the expansion of the area they want ... (Brad: Give us an example.) For example, I'll just take for my families, you want to have more time doing Pilates, or more time to work on your business, either of those is fine. But your family is also a priority to you, and you're spending more time with them. The problem is, while you're spending time with them, you're resentful of all the time you're with them, because you want to be working on this other thing or doing this other thing. Well, because you're spending more time with them, your time with them, and their relations with them. It expands, it grows. There's nothing wrong with that.Brad Crowell  So where are you put your effort, your time, it expands.Lesley Logan  Yeah, and so if you're wanting your Pilates practice or your business to expand, you do have to put effort there. Effort doesn't have to be 40 hours a week.Brad Crowell  It doesn't have to be insane amounts of time.Lesley Logan  No, it just has to be you have to prioritize that effort. It can't be a like, what is like, you know, how you can like vacuum a room and put nice lines in it. And like it's beautiful. Or you could just like quickly, like, take that little one of those handheld things. And like, just get the couch, like. So I feel like ... (Brad: I'm very excited to see where we are going here.) I feel like effort is just intentional around the the job that you're wanting done. Being intentional. If you want to have a very clean room, you're intentional about cleaning the room.Brad Crowell  So you're saying there's two ways to clean a room?Lesley Logan  I think there's probably more but in this scenario, there are two you can be intentional put line ...Brad Crowell  But at the end, you still have a clean room.Lesley Logan  Yeah. (Brad: Okay.) Yeah. It's just that like, well, you don't. If you just vacuum the couch, you don't have a clean room. You should've a clean couch. But the effort I'm just saying ...Brad Crowell  I think that the... Finish your thought.Lesley Logan  Well, if you're not putting effort into something, you cannot be upset. It didn't go where you wanted it to go. (Brad: Yeah.) However, you should not be resentful of the things you put effort into instead. You should be asking yourself, where like, "Where am I think I'm efforting? But I'm not really." And like, "Where can I take some energy from something else? And put it into this for a while to see it expand?"Brad Crowell  Yeah, yeah, I was gonna say where you put your effort, it does expand is like, if you spend 10 hours a week working on a project, for years, you know, you are going to move that project forward. So it seems very logical to me, where you put your effort and it expands. Right. But I think that your what you're talking about is, is exactly right. We think we're putting an effort on the thing, you know, maybe it's your business. You know, you're teaching clients and whatnot, you think you're putting effort into growing the business, but you're actually putting effort into running the business and they're different things, right? So that can be confusing. I'm working and I'm working and I'm working and working. Well, you're maintaining it, right? There's a difference between working the business and, and maintenance versus growth, right. So and that can build that resentment, where you feel like, "Well, shit, I'm just spinning my wheels." Well, maybe you're not actually spending, putting the effort into growing the business. And another thing that I know, a lot of moms out there are spending, like you said, they're busting their butt all day. And, and you know, at a job and they come home, and they work with their their family. And they're not spending the time doing the thing that they want to be doing, whether that's your Pilates practice, or building your side hustle or whatever. And I know it's hard to juggle those things. But this is just the nature of life where you put your effort that thing expands. So it's something to be aware of.Lesley Logan  And then just because you made me think of this, and we talked about this the compounding conversation like if you actually like put in serious effort towards something you want to grow, it does at some point and up in the ball in a different court, or things just kind of happen. Like if you actually put effort. Let's say you are wanting a ton of people to buy something of yours, then you're going to have to spend some effort finding a ton of people to know like and trust you just going to have to but here's the cool thing. At some point, that effort is compounding and it's the interest is working without you actually doing it. For example, (Brad: Right.) you might have to if we're talking about social media might have to pass post every single day, for a while to get followers and to get people to listen to you and to trust what you have to say. But then eventually, your posts can have longevity. Like my friend Danielle Pascente, when we talked about her, she was on the podcast, when I met her she was posting every single day. But then just two years later, she's posting three times a week. Why? Because there was compounding interest to her posts. And so she had got to do fewer posts that had the same impact (Brad: Right) as multiple posts. So not only does it expand, there is a compoundingness to it. And if you're wanting something to grow, and you're not spending time growing it, please don't get mad at yourself or resent the pe... people place or thing that is keeping you from doing it. Just take a stock of like, how much can I... how much time can I spend effort in on this thing? And then really be intentional. If it's only 10 minutes, then do you know what you can do in 10 minutes if you're uninterrupted and your just focused on a thing. A lot more than you think. So anyways, I love that too. Okay. (Brad: Yeah.) We talked about a lot about what I love. But why don't we go into what you love?Brad Crowell  Alright. I'm gonna, I'm gonna keep it brief because we're, we need to move on here. But basically, she said a couple of things that I really resonated with. One thing that I I've never heard anybody else say this. And again, this is another thing that I thought, wow, we have a lot of similarities. She said, "Air is a resource, just like money is a resource." My whole life I have said I want I want money to be like air, meaning there's air so much air, I don't have to think about the air. It's just there. That's how I want money in my life. I want ...Lesley Logan  We're good on the rhyming in this episode.Brad Crowell  I want so much of it that I don't have to think about it. Right. So air is a resource just like money. And I thought that's, that's interesting. Because let's break that what do you what do you mean by a resource? Right? Like, it's not something that you hoard, you want to, you need to use it. Right? So that's there's, there's that conversation that could be had. Sorry, I meant money is a resource. (Lesley: Yeah.) You don't want to hoard it, you want to use it. You know, and the well, actually, I'm just gonna move right on. I'm gonna leave you with those thoughts ...Lesley Logan  No. I just want to say like, just so we all know what resources are. That's like food, water, place to live. Money is like those things, and they're in existence, and you are allowed to have them and you don't have to even ask for, like, you don't go around asking people for fucking air. You don't actually like you don't go, "Gosh, I'm so greedy. I ate today." No, you have to eat, you have to sleep, you have to breathe. And money is equal to all of those things. And you don't have to apologize for how much of it you want. And you're also like you said you're not suppose to hoard it, you're supposed to use it, (Brad: Yeah.) utilize it because it's a resource. If I breathe the air, I'm alive. And then I can go off and do things to impact others.Brad Crowell  Yeah. Same with money. She also said, and this is for business owners out there when when you were mentioning earlier resentment. What is hell yeah, money revenue in your business? And she was arguing about like, raising your rates, and you know, bringing in income so that you're not, a) so that you're profitable, but b) so that you're not building that resentment. What is the hell yeah revenue in your business? How can you do more of that? Right. Like, how can you do more of that? Is it an option for you to do more of that? Because you know what, when you're making hell yeah money, guess what, you're excited to work with your clients, you're excited to run your business, you are making the money that you believe you should be making. Right. What so you need to identify what is that hell yeah revenue in your business?Lesley Logan  And just because some people might be like, "I don't have any hell yeah revenue in their business." Then I want you to actually think about what would be hell yeah, money.Brad Crowell  I mean, we're not necessarily talking about ...Lesley Logan  I'm not talking about number of dollars ... You're decided to work. You're excited to make that money.Brad Crowell  Yeah, I was actually going to say we built a tool, called the Magic Number Calculator to help you figure out where the money is like that you if you want to be making X amount of dollars, and then you need to know how much to be charging your people, your clients and that will change your perspective, because every session could be hell yeah money for you.Lesley Logan  Well, and also if you and just to your point, like if you're not if you don't feel like you have hell yeah money, there's a good sign you're not charging enough for the efforts you're doing or that you are keeping around a service product thing that actually (Brad: It sounds like I'm sure.) you don't want to do anymore (Brad: Right.) and you are in fear of moving forward. But trust me, you're not going to expand anywhere else because you're spending all this time efforting in the 'hell yeah money'. I don't know the opposite of not like 'fuck no money'. So, so I think like, if you have hell yeah money, I want you to go and look and see how you can have more of that in your business and less the fuck no. And if you're like, "Everything's a fuck no guys." Then I want you to dream up what hell yeah would look like (Brad: Sure.) or would make you want to go hell yeah, I'm showing up for that. And then I want you to take the first next step to creating that. And that could be asking people, if I created this thing, would you do it? You know, it doesn't have to actually be like creating the thing. Please make sure you survey people before you do it. But your hell yeah money is out there. And if you're not making it currently, then it's time to dream up with that would be.Brad Crowell  Yeah. All right. Finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your combo with Stef Caldwell? I am going to jump in and she gave us four. And they were all things that she lives her life by their quotes from other people. And we're just going to go through all four of those really quickly right now. There is power in no. So that is, I can't remember she she she gave us all the names of who's she got these quotes from but I didn't write them down. So there's but but there's power in in the word no. And I think that that kind of relates back to the hell yeah, money. You know, it's, it's okay for you to say no. When you say no, it gives you space in your life, in your schedule in your thoughts, in your day to focus on the things that do make that money that are yeses, or hell yeses. So there's power in the word no. And then another thing that she mentioned is our, ask yourself this every single day, "Are you willing? Are you willing? Are you willing to be that person that takes action, the person that that has is able to have those hard conversations, both with yourself and with others? Are you willing to be the person that can step into the life that you most desire? Are you willing?"Lesley Logan  That's a great question. You can journal on that. And there might be days where you're not willing so just honor that. Just like, give yourself permission, you know and not everyday has to be like a day that you go, go hard to go home. And you know, first of all, no, is also a complete sentence. Just so you know, that was a k n o w. But no, you know, is a complete sentence for your information. My biggest takeaway is put a statute of limitations on all childhood traumas. And look, I just wanna make sure we all understand I am not discounting that there are childhood traumas. And some people's traumas are like unfathomable. That being said, a lot I've seen in my own family. Sometimes we keep those childhood traumas around as an excuse for keeping ourselves small, and where we are and not moving forward. And so ...Brad Crowell  Yeah, this ties directly into her fourth thing, which is you can have excuses, you can have success. But you cannot have both. Right. And I think that it's a hard, it's a hard, it's very difficult to be introspective, meaning to analyze yourself and to say, this trauma that I experienced, while still real, is it, is it continuing to negatively affect me today? Right, and that, how do you see that? You know, how do you identify that? But, and I don't necessarily know the answer, I think journaling can really help, seeing therapists can help with that having a partner who is you are willing to let challenge you, can help with that. Or a sibling or a parent or friend, even who you are, you let them challenge you without blowing up the relationship. You know, writing music, writing poems, all that stuff can be really a release and help you take a second look at yourself. I know ...Lesley Logan  Well, I think I'd just say, this is like for my own, just to say I grew up without money. Right. We've all, if you listen to podcasts long enough, you know that this has happened, you know, that I grew up with like, I answering the phone because we had bill collectors calling, like, didn't know where money is coming from often. I could keep that around as my reason for not being good with money. And not being able to make money because no one ever makes money in my family and, and people and my handlers but I could just make a bunch of excuses (Brad: Sure.) based on the trauma of that kind of the childhood that I had around money, or I can go those things happened in my life. But they don't mean that I can't figure out how money works and then I I can't have a different life than the people before me and that I can't have all the money in the world that I want to have. So I can either let it hold me back and help me to stay, just stay it like, and this is my box and I this is what I do. And I only do this because that's all I'm that's all I was taught. That's all I know, that's experience I had, or I can use that as a framework of understanding learning, and then a jumping off point to take me to where I want to go. And and I think that that's like, actually is like the best thing that anybody can do. Like what if you actually looked at it? Look at Michael Unbroken, you know, like, he looked at him and like we can all say that he had some childhood trauma. (Brad: Yeah.) Like a lot, like more than I think any of us can picture. And where is he at today? Changing the world like ending childhood trauma in his lifetime. So I just think that like, yes, many of you, many of us have had these things. And you get to choose how you want them to affect your life.Brad Crowell  Yeah. Yeah. I love it.Lesley Logan  Just really quick reminder that Stef Caldwell has a new podcast out about Web3. And we put that in our show notes on her episode. And I hope you hope you all listen to it because ladies, if we do want to end this gap, we got to be on this next horizon of the interwebs. And, and I will be binging out on every episode so that I can educate myself. I hope you will too because we can, we have the opportunity to be there as it's being created. So let's do it.Brad Crowell  Love it. Amazing.Lesley Logan  I'm Lesley Logan.Brad Crowell  And, I'm Brad Crowell.Lesley Logan  How are you going to use these tools in your life? What was the best things that worked for you? What were your takeaways? We want to know. Tag the @be_it_pod and us and Stef and anybody else that you're listening to a different episode whoever that was. So we know your takeaways, how are you going to use them. And then remember, you can always DM us your questions, your bold moments at the @be_it_pod on Instagram. Until next time, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day! 'Be It Till You See It' is a production of 'As The Crows Fly Media'. Brad Crowell  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli. Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can.Brad Crowell  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How can you finally stop repairing the same negative relationships? Brad and Lesley recap somatic dating coach, Lauren Zoeller, discussing past relationships, red flags, and how to transform your dating life or current relationships. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Upcoming things to note: AGENCY MINI, Cambodia retreat, Las Vegas RetreatThe best Book recommendations for personal growth and bizHow do you give and receive love? And is it keeping you in unhealthy relationship patterns?Boredom as a driving factor and running from relationship to relationship to chase the high.The difference between a life coach and a therapist Exploring your past red flag relationships for growthWhy has every relationship ended? Episode References/Links:Follow Lauren on IGLauren's WebsiteProfitable Pilates RetreatAGENCY MINIBooks: We Should All Be Millionaires, Rachel RogersChatter. Ethan KrossRejection Proof. Jia JiangE-Squared Pam GroutGetting the Love You Want, Harville HendricksBrad Crowell PP Course How to be rejected to success with 200 noesTELL US YOUR THOUGHTS  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the aligning convo I have with Lauren Zoeller in our last episode. If you haven't yet listen to interview, feel free to pause this now. Go back and listen to that one, and then come back and join us. If you don't know about somatic coaching. You should listen to the interview.Brad Crowell  Yeah, if you don't know the definition of somatic, she explained it. (Lesley: Yeah.) Lauren because it was actually great as your very first question. Like, "Hey, cool. I'm all about life coaching. What's the somatic part mean? Can you explain that?" And they dug in pretty deep. So yeah.Lesley Logan  Yeah, I know. Well, it's because I have a somatic therapist, and I didn't really understand what that title was. And she would do her therapy. And it had somatic stuff, but like, I didn't really I just was like, "Oh, we're in the woowoo world. We're just doing this." But it's actually not. It's not woowoo would all it's like totally legit science. You should totally... So go listen to it. But I love Lauren, and ...Brad Crowell  She, she's powerful.Lesley Logan  She's powerful. (Brad: Yeah.) She's super cool. And at the time that we're recording this, I'm on the eve of hanging out with her for the weekend here in Vegas. (Brad: Yeah.) So talk about, do you mind, I just say I want to say this, because it's nothing to do with anything. But if you're trying to make friends, like, do the things that just that people do want to like, share and experience together. She is coming here with a couple other women. Because I was like, "We should all hang out. I live in Las Vegas. It's a great place to come visit."Brad Crowell  Wait, really? (Lesley: Yeah. That was I said.) They came because you, you just invited them to come. (Lesley: Yeah.) That's so cool.Lesley Logan  I know. I said we should, well, I will, I won't take all the credit. They know a mutual friend, they know Tori Gordon, who is a coach because who was a coach, and she was on our podcast earlier. (Brad: Yeah.) And they're like, "Oh, yeah, Tori was talking about how we should all come to Vegas." I said, "Well, now you've two reasons to come because Tori and I live in the same neighborhood. (Brad: Great.) And you should come." And boom, set some dates. And now they're coming.Brad Crowell  That's really cool. I didn't know that. That's fun.Lesley Logan  Take action ... I'm so excited. By the time you've heard this, I've already hang out. We've already had our women's weekend and it's going to be amazing. I'll be talking about it on another episode. Anyways. We are also one month away from the time that you're listening to this. From the PP retreat. The Profitablie Pilates business retreat here in Las Vegas. (Brad: Yeah.) So if you are wanting to hang out in a very intimate, not in like a sexual way, but just like small, that's what I mean it by a small group, private event.Brad Crowell  I don't think anybody took it as sexual but but that's fair to clarify.Yeah, it's it's a, it's an intimate setting, that's a fair way to describe it. It's, it's actually a lot of fun and very transformative when it comes to digging into the customer journey that you may or may not be presenting to your customers. If you run a fitness business, or any kind of service based business, really, the principles do apply, and that we'll be recovering that weekend. And our first one that we ran earlier this year was amazing. It was so amazing. So we're really excited to be hosting a second one this year. (Lesley: It will be amazing.) It's going to be amazing. (Lesley: I'm just gonna put amazing in there one more time.) Also, amazingly, I'm not sure that we haven't set a date yet for next year. So it's not 100% that we're going to do it for next year. So if you're thinking I'll just do the next one. Just talk to us now because (Lesley: Yeah.) because it may not actually be one we want you know like we've got a lot going on next year like a lot.Lesley Logan  A lot. And I'll say I just want to say like putting off the growth of your business for next time. Can we just like talk about like ...Brad Crowell  Why wait nine more months to get started?Lesley Logan  The people who are at our first retreat, several of them made their retreat investment back within a couple of months. Of just using our project management training, of using our launch training of all this stuff. (Brad: Yeah.) They are now working on things this right now, as second rounds of things that will have (Brad: Yeah.) even better outcomes. If they had not come if they waited till next time they would not they would literally be where they were way before March making what they, making what they made before March in a time when you make more money. So I'm just saying don't wait till next time and Brad is right. We have not set dates and it's pretty unclear whether or not we will have another one in the 2023 dates we ...Brad Crowell  Look, we're hoping that we can do but (Lesley: We love it.) but but actually I also love going to Cambodia. So, yeah.Lesley Logan  We love going to Cambodia but we also love vacation.Brad Crowell  Yeah, there's that. I would like to take ... (Lesley: Yeah, so anyway ...) and idea. (Lesley: That's one month away. So ...) That's happening. Yeah, in the month. And then but what's happening is before then.Lesley Logan  Oh, Agency Mini. (Brad: Yeah.) Two, so it's like about two ish weeks away. It starts on the 18th. And ... (Brad: How it was a different than the retreat?) Okay, so Agency Mini, first of all, fold is very different. The retreat is at our house in person curated, very small group, very small group. (Brad: Yeah.) Agency Mini is not to say that it's a big group, but it is a bigger group. And ... (Brad: Yeah, it's a couple hundred people.) It's also online. We do one workshop, and we do one Q&A session, and then we answer your questions throughout the week. Whereas at the retreat, when you're on our house, we have several workshops, several times where you guys are in coaching settings. It's a very curated experience around what you're gonna be learning. Whereas inside of Agency Mini, we have a very curated webinar and homework for you. But then the rest of the week, you can really ask us anything, we'll be really honest with you.Brad Crowell  But bigger, bigger picture, though. The retreat, we're going to dig into, like I said, your customers journey (Lesley: Yeah.) and what you're putting in front of them, when to graduate them from your first product, your second product, your third product, whether that's digitally on your website, you know, or whether that is, you know, in your brick and mortar store. (Lesley:Yeah.) Where Agency Mini is a, it's a seven day taster of our ongoing coaching services, where you can we are going to dig into, we're going to help you clarify, you know exactly what it is that you offer your clients, how to connect to those clients, who those clients actually are. Right. And and then we're going to open it up for questions about anything throughout the week. So you know, and that's going to be virtual.Lesley Logan  Yeah. So profitabliepilates.com/retreat is retreat and profitable, profitablepilates.com/mini is for Agency Mini. (Brad: Yeah.) So you should sign up for that. (Brad: Yeah. Join us.) Also, by the way, if you join Agency for Mini, you get a lots of goodies. So just saying (Brad: True.) you've been thinking, "Oh, I want to coach with them," and you sign up for that. This is the time. So anyways, I'm so excited. September is, September, October are like going to be so ... (Brad: They're very so fun.) We're going to be like we're going to be in several states ... (Brad: It's gonna be a whirlwind.) It's a whirlwind.Brad Crowell  Yeah, it's gonna be crazy.Lesley Logan  Gotta get my sleep on. Anyways, we have an audience question.Brad Crowell  We do. You've answered this before, but it's been a long time. I just inserted that. What are some books that you recommend? Do you have any new ones?Lesley Logan  Yeah, so I don't recall which recap we answered this question. But I would say it's probably 100 episodes ago.Brad Crowell  I was gonna say, I think it's been like a long time.Lesley Logan  Yeah. So of course, I have been reading a lot. And by reading I mean listening. But I actually am reading a couple books like physical books. Currently, as we're doing this. So here's my new top books that I've been talking about a lot. And I've read it. There's they're not in, like, inclusive of all the books that I've read, but like what I think listeners of this show would really love. We Should All Be Millionaires, Rachel Rogers. Rachel Rogers, if you're listening this episode. Hi. Big fan over here. Want to be on the show? If you know Rachel, please do the intro. I'm just putting out there. I'm asking for it. I want I want Rachel Rogers on the show. That book is amazing. It's so good. I and Brad, love reading it.Brad Crowell  Yeah, we're I'm like, I don't know, third of the way through it right now. Halfway, I'm not sure.Lesley Logan  Yeah, it's so good. Chatter. I believe it is by Ethan Kross. I think that's who it's by. Yes. And I have DMed him, he has not responded to me. So I am not, (Brad: Ethan Kross.) I'm not rejected yet. And I will not take no for an answer from that man because he is amazing. That book is so it's so awesome at identifying why you're talking to yourself and the thoughts you say. And then also how to like snap yourself out of it, which I just frickin love. You know, I love action. So, Action Steps so that's a great book and then Rejection Proof. Oh my gosh, he did reject me for right now. Not permanently, he said to come back to him later. He's just not doing podcasts right now. That's okay. Jia Jiang, I got you. My peeps are gonna find you. We're gonna get you on the show. Anyways, Rejection Proof is so good. If you're afraid of being rejected. Brad has a course about being rejected (Brad: I do.) on our Profitable Pilates website.Brad Crowell  Yeah. We'll put the link to that in the show notes. (Lesley: Yeah.) It's called How to be rejected to success with 200 noes.Lesley Logan  Yeah, so and then this book was just like so so good. I'm really into it and then I've talked about it before actually talked about it with Coach Lee a couple weeks ago on that episode, but I started doing E-Squared again, and it's Pam Grout. Hi, Pam. Hi, hey girl hey. (Brad: Hey girl hey.) I tagg you on a post or three. Not a stalker, but just same (Brad: Big fan.) big fan, big fan over here. Anyways, um, I had I read Pam Grout's book, eight years ago, seven years ago, and I actually did one of the experience I put Brad's name now. And then he called me. (Brad: I did.) And then the other woman's name down, I just put the two together. She's the woman from the other company that's been hitting us up. (Brad: Oh, that's crazy.) How crazy is that? But she did also call me while we ran into each other. Anyways, you'll hear that on on Coach Lee's episode. But the point is, I've been doing all the experiments and I did the experiment one. I started on a specific date at 11am. And then I decided to meditate on like receiving abundance. And at 11:03 during the middle of my meditation, the experiment came through. Oh! So you all have to do E-Squared. Okay, those are the books. Do you have anything add to that?Brad Crowell  Those are, those are great. No, I've been reading political books, and also some novels. (Lesley: Yeah.) So yeah, less if you if you if you are looking to find a new world to experience that has nothing to do with reality. There's a lovely, incredible, 20 something books here series (Lesley: Oh, are you doing YA?) No.Lesley Logan  No, young adult, you're listening to a young adult?Brad Crowell  I don't know what that is. (Lesley: Oh.) So no, it's his name is Michael J. Sullivan. And he is a he's like a, he created his own fantasy world where he's got different, different times of the timeline. So like, you know, he started off, (Lesley: Oh) he started off with a thief and a soldier and the two of them get paired together and have to go to that. And he wrote, like, I don't know, 12 books around this. They're still out ...Lesley Logan  So not necessarily like a book for 20 somethings. It's just a 20 year long.Brad Crowell  No, no. He's written 20 novels. (Lesley: Yeah. Okay.) No, (Lesley: Sorry.) 20 books.Lesley Logan  20 books. So not YA at all?Brad Crowell  I don't know what YA is? So, no.Lesley Logan  YA is a ti... is like a section of books. It's called Young Adult. It's like your twilight ...Brad Crowell  Oh, yeah. I never I never got out of that. Yeah. (Lesley: Yeah.) No, it's a ...Lesley Logan  Like not goosebumps. But you know, something like that. Like ...Brad Crowell  I mean, sure, these are these are applicable for all ages, actually. The but but then, in that, in that timeline, he was referencing, you know, the history 3000 years ago. And then the next set of six books he wrote was from 3000 years ago. (Lesley: Oh, my God.) And then now the new books he's writing are in the middle, between these two timelines on a ... (Lesley: I can't handle it.) It's amazing, actually. And you fall in love with the characters and yeah, I mean, he is, he's mind blowingly good at what he does. It is incredible. The books are just fantastic. So (Lesley: Okay.) yeah.Lesley Logan  Let's talk about Lauren. (Brad and Lesley laughs)Brad Crowell  We don't go to the same movies, y'all. Just saying.Lesley Logan  We don't. We also don't go to bed the same time or wake up at the same time. We are an anomaly. If you are like, "I want to be married like Brad and Lesley." I'm just gonna go out right now you have to be very secured ...Brad Crowell  We have so much in common when it comes to being entrepreneurs.Lesley Logan  Yeah. And we ... like, like the things that we love to do for fun. Our so opposite. (Brad: Yeah) We just do them on our own.Brad Crowell  So, Lesley's got a green thumb. No, she doesn't.Lesley Logan  No, no. She doesn't. (Brad: I'm teasing.) But my Mammillaria by not touching it whatsoever is doing great. (Brad: Yeah, yeah.) My plant in the window. It's not doing so good. I don't know what to do about it. Anyway. Hi, let's talk about Lauren.Brad Crowell  Let's talk about Lauren Zoeller.Lesley Logan  All I can say is Lauren ... as like our guests listening to these recaps ...Brad Crowell  I know. They're probably, "What the hell?" (Lesley: When did they talk about me though?) Okay, cool. So, Lauren, helping women and men find conscious partnerships. Lauren Zoeller is a Somatic Relationship Expert, aka Dating Coach who overcame her own patterns of shame to now lead women into aligned lives. Lauren is more than a matchmaker. She's here to guide individuals to keep the relationships they find, and in the process, discover a deeper love for themselves.Lesley Logan  So aka better than a dating coach. (Brad: Yeah. Better than a dating coach.) Just to like, help my new friend out. She's more than a dating coach.Brad Crowell  Well, yeah, well, I think I think that, again, if you go back and listen to her definition of somatic, it will help you understand how different she is from you know, just, you know, she's not Hitch you know, I think you you probably had the best example, I'm just going to pull it back up. You said, people who date the quote on quote, "date the same person over and over and over again, until they learn their lesson." Right? She helps you, like understand why you might be repeating things, but just in a different time and a different with the different people. (Lesley: Yeah.) But you're still repeating the same thing.Lesley Logan  If you're watching us on the YouTube channel, you got the air quotes. If you didn't, Brad, his inflection should hopefully help you understand the air quotes are in there.Brad Crowell  Yeah, Brad is very good.Lesley Logan  It's better than Joey from Friends that air quote. I'm sorry. (Lesley and Brad laughs)Brad Crowell  What was one thing that you love that Lauren said?Lesley Logan  Thank you for asking. One thing I love that she said was "how you receive love as a child shapes how you expect to be loved today. Often those who had a frenetic childhood are chasing the high of chaos". And she went on a little bit like how do you give and receive love? And is it keeping you in unhealthy patterns is a question she's having (Brad: Yeah.) she's haveing you ask yourself. So take a moment. How do you give and receive love? And is it keeping you in an unhealthy patterns? So, you know, we all know The Five Love Languages and things like that. But like actually think about it like the way you're giving and receiving love. Is it actually helping you? Have loving relationships? Or is it in this chaotic, unhealthy pattern? Like these are important things. And then she also had some other examples like boredom as a driving factor and running from relationship to relationship to chase the high.Brad Crowell  Well, that's good. So so what she was talking about, which I thought was really amazing because I, I don't I never I never thought this way. But she said if you had chaos in your childhood, and actually she specifically was talking about helicopter parents. And she said, if your you know, parents were in, and then out and then in and then out and there was this chaos happening. You often expect that later on in life. So if you end up in a stable, you know, relationship, it doesn't mean stable is good or bad. It just means it's the opposite of what you expected. So more often than not, you're inclined to feel like, this is boring, or this is safe. Or this is kind of ... you know, and ...Lesley Logan  It's like when Carrie broke up with Aidan, everyone. She broke with Aidan because they didn't fight. And ...Brad Crowell  I don't actually know any idea ...Lesley Logan  Sex in the City. Everyone who's listening is knodding their head, we all know, because that was a big deal. There was a whole thing.Brad Crowell  So glad I wasn't there for that one. Okay. Yeah, it's like, guys, it's like, Oh, my God. It's like when Carrie broke up (Lesley: Stop.) with Aidan (Lesley: Okay.) because they didn't fight all the time.Lesley Logan  No, but it's I think people need examples sometimes ...Brad Crowell  I think it's a perfect example. I just was not there with you on that one.Lesley Logan  It's fine. Everyone who's listening is with me. (Brad: Yeah. Oh yeah. Oh yeah.) They're all with me ...Brad Crowell  No, it's a perfect example because, you know, and then conversely, if you had a relatively stable, you know, or quote unquote, "boring", you know, like, like childhood love from your parents, and you find yourself in a chaotic relationship. You may be like, "I can't do this," you know. And anyway, I thought that was really interesting. I never thought about that before ...Lesley Logan  Yeah, yeah. And also, so first of all, Lauren has an incredible course. And she has a bunch of services. There was also the book, Getting the Love You Want, which is a very interesting book about explaining the old brain, the new brain, and like, how, when you first get a relationship, you fill all of your own holes. So ... (Brad: Harville Hendricks) Yeah. So you fill all your own holes to so people like look, "I'm this like, perfect, amazing being and there's nothing crazy wrong with me here. Don't like I'm so good. And your partner, by the way, is doing the exact same thing." And then after a few months, it's so exhausting trying to fill those holes. But you don't even realize that you're doing it on a subconscious level. So (Brad: Right.) you think that that person, the person you're with is filled the holes like they've solved the problem. So and then when both of you start filling your own holes, you're like, "You change. They change, blah, blah, blah." Actually no, you both just started to be your fucking selves. (Brad: Interesting) Yeah, and so a lot ...Brad Crowell  Well she does, Lauren talks about that, at the very beginning. She talked about like, you know, being lonely and filling that loneliness with someone who you know, you shouldn't be with.Lesley Logan  Yeah. Oh, totally. Who hasn't done that, (Brad: Yeah) like 17 times not personal. Just, I just know, I'm still I'm watched. But I think it's like, it's ... (Brad: Calling you in behalf of a friend.) Yeah, calling for a friend, actually. Anyways, it's a great book, if you're like, "I don't know, if I'm gonna read the book." He was on Oprah. And you can like get the Cliff's Notes version, or you can just work with Lauren. But the reality is, is like, we have to stop pretending that how we were raised is um not affecting the lives and the choices we have now. And then also we have to understand that like we are making choices. You may think things are happening to you. And this is just the people that are around you. And these are the only options but we all actually have choices and when you start to recognize that like how you are choosing to give and receive love is a choice. (Brad: Sure.) Even if you feel it's subconscious, it can actually be a conscious decision. When you make those changes, you can actually start to change the patterns of the day you have and find the person you want to have and look at Lauren, look where she's at right now.Brad Crowell  Yeah. Interesting. Wow. Yeah. And what she's referencing is having moved through a very tumultuous time in her life to finding a place where she can be herself. (Lesley: Yeah.) With someone that she loves in a business that's functioning and all good things. (Lesley: Yeah.) So again, worth listening to. One thing I loved that she said, was she helped define the difference between a therapist and a life coach. (Lesley: Which I knew you would love.) Yeah, well, she is a life coach, therapist, generally speaking, has degrees in therapy, and they, you know, like help you dig into the past. Right. And so you're really breaking things down and trying to uncover, you know, where you came from. Whereas a life coach is helping you plan and look at your future. And I thought that was such a clear distinction, such an easy way to understand the difference between the two ...Lesley Logan  I knew you love it. (Brad: Yeah, that was great.) I was like, "Oh my gosh, Brad's and I fucking love this definition." And also, by the way, you could have a somatic therapist, (Brad: You can.) life coach, (Brad: Yeah.) and so you, like somatics is really amazing. Again, if you like, "What's somatic?" Listen to the other episode, just gonna make you do it. But you can have both and like, you can also have a therapist and a life coach, because one could be dealing with one thing and one you could be doing. (Brad: 100%) So you know, just that there are different things. But I loved how she explained it. I agree with you on that love.Brad Crowell  Yeah. All right. So finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your conversation with Lauren Zoeller? She summed it all up with one, one solid action BE IT action item. She said, look at the patterns that have shown up in your relationships, and write them down. Why has every relationship ended? And is there a common thread?Lesley Logan  Yeah, and I think you can look at friendships, as well as in family relationships, as well as love relationships. Like I think like, you know, we're not, we are different, with different people ish. But we all kind of wrote this thing. So like, if you look at how you how maybe a family member and you had a falling out, or a friend you had falling out, I bet you there's some common threads. And I think that can be worth journaling about. I'm not saying shame and judge all yourself, please. That's not what I'm saying ...Brad Crowell  But it's still a hard thing to dig into and look and review. And, you know, I mean, I think that it's easy to avoid. Let's just say it can be easy to avoid thinking about this stuff. (Lesley: Oh yeah) So when you start to uncover it, it may be a little bit uncomfortable. You know, because if you're honest with yourself, you know, how much a part of the ending of those relationships where you? Obviously, it takes two people to be in a relationship. So you were clearly a part of it. How?Lesley Logan  Yeah, and I think like, it's not like we're saying you should take all the blame, because that's not it at all. (Brad: No) But you should just actually look at like, what was your role in it? And like, if you're like, "Well, listen Brad, my person cheated on me." Okay, that's fine. I do not blame anybody who was cheated on, like as the reason for that, because that's a whole other ball of wax. But you can look at the red flags, that you ignored at the begining of the relationship that (Brad: Yeah) got you in relationship with someone who cheated on you. (Brad: Sure.) And there, and so you looking at those red flags that you ignored, those are choices. And you made those for specific reasons. (Brad: Yeah.) And there's nothing wrong with the choice you made. But then you can actually have this like, red flag marker. So when you're on a date, and you see that red flag and you go, "Oh, here I am with the same pattern of dating this person who is doing this out of spite..." (Brad: Exactly. Yeah.) And one thing, put a stop sign up. But you get to say, "Hey, you know, you said something. I just would like to go back to that. And just kind of explore that a little bit. (Brad: Yeah) Could you mind like, like, just give me a little bit more from that." And if they like dig a hole that's just like, wow, that's red flag just became a frickin fire, run. (Lesley laughs) (Brad: Yeah) Run away.Brad Crowell  Yeah, I mean and it may be, I mean, there's, you know, in a yet last steps, so we were talking about or so in our last recap, we're talking about clients and firing a client. Same thing, I mean does, we're not necessarily talking about love relationships here. We're talking about relationships, right? So it could be you keep taking on clients that you, you know, I don't know, maybe, you know, we teachers, as a teacher, we all feel like we can help someone, but maybe we think we can help them emotionally in addition to physically and maybe that is like consistent issue. Because after a while you're fried, you're ready to move on to the next person, but now they're your client, you know, and it's possible that you've been doing this over and over again. You know, who knows? There's just a It's interesting to go back and take a look. And like what what Lauren said, look at the patterns that have shown up in your relationships and write them down. Why has every relationship ended? And what is that common thread?Lesley Logan  Well, I'll be really honest. Like we would not have dated had I not like looked at the red flags and like been playing that game. And like looking at how all of the people I dated before you ended, I was like, "Oh, wow, there's a common interesting theme." And so when you came on, like, I challenge you a couple of times, like, ... you relate to something I said, "That doesn't, I don't like that doesn't work for me." You know, and like, we had to talk about it. So like, it's not like, if you see it, you're like, "I have to run away right now." No, you can actually have a conversation around it, (Brad: Sure.) and then like, say things and it really does allow you to have an adult relationship where yes, there's vulnerability. But what ...Brad Crowell  I don't even think I asked you like things, you know, in that sense, I, I actually, I don't, I didn't have a plan when I was going through my divorce. But I did write things down. Because I couldn't keep it in my head anymore. I just couldn't juggle it all. Because it's so much as thinking about, you know, it's like replaying every conversation I ever had, ever. And, you know, you know how it is, it is right, and but what it allowed me to clarify, were the things that were important to me. And so when I went when we began to date, I literally had a list. I actually ...Lesley Logan  I had a list. I had a list. I deleted my list after you dumped me because I was so mad at you. Because okay, so he came over with beer, and I'm fucking gluten free.Brad Crowell  Oh, I did that.Lesley Logan  And he came over with beer. This is not the first time I told him I was gluten free. This is the third time I had to tell him I'm just gluten free. And he brings us beer like, "Hey, I brought this beer." I'm like, "I'm gluten free. I can't drink it." And he's like, "Oh, yeah, that's right." And then he proceeded to take two hours of telling me everything he liked about me, and then why we couldn't go on a date. And I had this list and you checked off everything on the list, but I literally had written out remembers I'm gluten and dairy free. And I was like, "Fuck this list. It's not fucking working. I he meant everything and he fucked this up and he fucked that up." And I deleted the list. And then 10 days later, you're like, "Hey, I'm at Trader Joe's. I know you're gluten and dairy free. So I got you some veggies and hummus." I'm like, "Are you fucking kidding me right now?"Brad Crowell  You know what? You know what I did. I actually went home and looked up. What is gluten free? Because I didn't know. You were like, "Yeah, I can't eat bread." I was like, "Oh. Well, okay, I guess she can't eat bread." So I didn't bring bread. But I actually looked it up. I was a dairy was pretty straightforward.Lesley Logan  Yeah. (Brad: But gluten that I didn't know.) and Yeah. But that's if I didn't know you had a list. I have, I have a list anyways, obviously it worked out for us. But it's because you both ... reflected on past relationships and how they ended. (Brad: That's pretty funny.) And hey, I'm so happy we're together. We're celebrating seven years this fall. (Brad: What? That's crazy.) Yeah. Anyways, I'm Lesley Logan.Brad Crowell  I'm Brad Crowell.Lesley Logan  Thank you so much for joining us today. First, I'm grateful you're here. I hope you enjoy these. You can always give us feedback on our podcast at beitpod.com/tellme and we want to know how you're going to use these tips in your life. Give us a tag, tag @laurenzoeller. Let us know and please share this with a friend who is having needs in their relationships that need to be met. (Brad: Yeah.) So we can help them out with Lauren's amazing tips and we'll catch you in the next episode.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day! 'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell   It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli. Lesley Logan  Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can. Brad Crowell  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Have you thought about how your past history, hobbies, and habits make you who you are. They could be good things or they might be soemthing to work on. Knowing who you are is so essential to stepping into your purpose here and the key to finding lasting relationships. Tune in to Lesley and Brad's conversation recaping the importance of uncovering yourself to find your people and change your life.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The value in a scheduling tool How do you get to Cambodia and tips for international travel How to allow rejection to grow youHow hiding your truth is keeping you stagnant and from genuine relationshipsTo be yourself, you have to learn about yourselfEpisode References/Links:Replay of Profitable Pilates Free WebinarBe It Pod Survey!Cambodia Retreat  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  And I'm having headphone problems. That's fine. We're good now. How are they twisted? How does that happen? How does that happen? They literally just set them down and then they tangle that. It's like, it's like a like it's like the same thing with your like headphones with Apple. It's like you just put them down and then they're like a ball of yarn. Anyways my virtual problems over here.Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap for my co host in life, Brad Crowell and I are going to have a meet where we're going, we're gonna dig in. we're gonna dig into the meaningful convo I had with Coach Lee Hopkins in our last episode. If you haven't yet listened that interview, go back, listen to it. There's full surprises, full of like, just some really amazing vulnerable moments, I think we all can relate to, no matter who you are, or (Brad: Yeah) what you do in this world. And I've been we traveled a course of their life. And I am just, I could have kept going. It was a little hard. Like, I think we had to stop now. It ... (Lesley laughs)Brad Crowell  It was it was a really well, meaningful convo. But I loved the all the different, actual, like, specifics of action items that Coach Lee had to share. I really enjoyed the conversation. (Lesley: Yeah) It was it was amazing.Lesley Logan  So yesterday, we had this amazing free webinar over at Profitable Pilates. I get a lot of questions. I have, first of all, a lot of people either overpaying for scheduling tools, so yeah, at least you have something. But there is too much. It's not working for them. And so you know, and most of them don't even know how to get their clients to use it. And they're afraid of losing their clients or making them use it. And then a ton of people don't think they're tech savvy enough, or don't think their business is in air quotes "big enough" to have a scheduling tool. (Brad: Sure) And so I just had a really fun time, like, explaining to people all the reasons why you need to have a scheduling tool, what you need to do to search for one, to make sure you pick one that works for you. And then also why mine is amazing. (Lesley laughs) So you can get all of that for free. If you go to profitablepilates.com/answer. And whether or not use my scheduling tool is fine. Like, look, we can't be all things to all people. Mine is friggin awesome. It has contracts, by the way to save you time and money. But I really am, I'm on a mission to help more bodies doing Pilates. And if you don't have all the clients that you want to teach on this planet, you're you're not helping me with my mission. So I got to help you teach other people you want to teach. And it's not enough for your scheduling to be full. I also want you to have a frickin life. I want you to have balance. I want you to time away from your business. And I want you to have clients that respect you. So you need to school, you need a tool. So go to profitablepilates.com/answer because that's what I did yesterday and you can watch the replay.Brad Crowell  Yeah, yeah, definitely. I love digging into this topic because I think the the we've been coaching people for years. And we've coached literally more than 1000 business owners now. And two things come up consistently. One is people are afraid to pay for tools ...Lesley Logan  Of any kind, just any kind.Brad Crowell  I mean, literally fucking credit card transactions, that one blows my mind. It is normal cost of doing business period, there's no question you will pay a credit card transaction fee somewhere.Lesley Logan  And also, that's not new. This is decades old. (Brad: Yeah) It's a write off, pay the transaction fee, build it into your cost.Brad Crowell  It's literally as you can give. So if you charge $1, but you only get 97 cents, which is the way it works. That 3% that three cents, you actually still charged. So on your your taxes, that is considered a banking fee that you had to pay. And it's a write off. (Lesley: Yeah) So don't be afraid of credit card transactions. Okay ... I didn't even take the time to go on a rant. The second thing is people don't look at themselves as if they are quote enough, a big enough business or a legitimate business enough to warrant a tool like this and these two myths, one that you aren't big enough to pay for a tool and two, that you're not big enough to even use a tool. They're myths, they're myths, because you can make your life easier and have a more a smoother functioning business experience when you have tools that will support you doing those things. Imagine being a graphic designer who never bought Photoshop. That's the dumbest thing, right? Of course, you have Photoshop, if you're a graphic designer, it is a given. Imagine being a musician, but you didn't buy a keyboard. How are you going to do that? You have to buy the tools, you have to have the tools to be able to function in the art that you're doing. Right? In the same way you are running a business as a fitness business owner. And so you there's no reason you shouldn't also have the tools.Lesley Logan  And by the way, you can have the tools and people can pay cash, and it's the same price, you can charge them the same price. And so they go, "What if I pay cash?" Yeah, that's the price, I still have to run it through the government, the government still has to know how many dollars I took in. (Brad: Yeah) So you need a scheduling tool. (Brad: Yeah) You need one. I don't care if you teach five hours a week, you deserve to teach five hours week, but not spend five hours additional a week to do the thinking and the scheduling and the rescheduling and the (Brad: the rescheduling) admin and the ...Brad Crowell  and the texting of your clients. And then oh, but one client likes to email you instead. You know, I mean ... (Lesley laughs) Right. It's so there's, there's all of that admin time, it actually, it's not even that it takes a lot of time, because that's the that's another story we tell ourselves. It's like, "Oh, it's not that big a deal. I can deal with it." Right. But it's not even about the fact that you sit down and have to text them back or the fact that you have to email them back. It's about that mental checklist that you are building in your head that I have to do these things, and that actually wears on you, it creates stress over time that you don't even realize it's happening. Imagine if all that stuff was consolidated into one spot, and you didn't have to, in your mind, remember, "Oh, I got a text sounds over here. I got an email. So it's over there. I gotta call this person." Like ...Lesley Logan  And they're like ... (Brad: You don't have to do that.) And also like, "Oh, a time opened up. I had to tell this person that time opened up." No, (Brad: Right) they can put themselves on a waitlist (Brad: Yeah) for the time that they want if you have a scheduling tool (Brad: Yeah) like ours that lets you do it. I'm just saying. I almost went down to like, I was about to give an example. I'm gonna give it to you anyways, we use a project management tool. And they're expensive when you find when to use like, you can use them for free when you're a loner. But when you start to add people to your team, they always charge you. (Brad: Yeah) So and it's like, you can justify like, "Oh, I don't want to spend this X amount of dollars, because I could just tell my assistant to do the thing." Yeah, but if every single week you do something, and then your assistant does something. The amount of time you spent, times that by 52 weeks. (Brad: Yeah) You know, you're talking hours and then ...And what if you have more than one person on your team? (Lesley: Yeah) Right. Like, you know, it becomes this compounding effect and it's the same thing ...And also you're gonna forget because you're not perfect. And that's okay because perfect is fucking boring. (Brad: Yeah) Anyways, we'll talk about scheduling tools in another day.Brad Crowell  Okay. Where did they find that webinar?Oh, you go to profitablepilates.com, profitablepilates.com/answerprofitablepilates.com/answer. And you can watch that replay. It was a great time. One other super quick announcement, and we'll get going here is we really need your input for this podcast. So we really value you sharing with us how your experience, if you've loved the episodes, you know, and if you think that there's other things we can be doing that make it even more valuable for us. We're really interested in your feedback. So go to beitpod.com/tellme, beitpod.com/tellme and share with us your feedback about this podcast so far. This is episode 126. And we, you know, we can make we can make completely sweeping changes. But before we do anything like that, we would love to have you share your thoughts.Lesley Logan  Yeah. So, I can't wait to hear what you're saying. Okay, our audience question this week is ... It's like a little Cardi B version.Brad Crowell  I never traveled internationally. How hard is it to get to Cambodia?Lesley Logan  So this is really fun because this is the response I got to us going to Cambodia and I first of all, I'm so loving that someone is like, "I've never traveled internationally like how do I get there?" I love that for you because everyone should do this. Everyone should travel internationally and ladies, every single one of you need to do a trip alone. And that trip alone could be with me. Because at least you're doing the like like you're traveling you're not like relying on waiting for a partner to go with you or something like that. Like you're like, take your signing yourself up for an adventure. You learn so much about yourself when you do that. (Brad: Yeah) So how hard is it to get there? Well, first of all, I don't know where you live. So that's a little tricky, but it's not that hard.Brad Crowell  Yeah, it's not even I think that the thing that's daunting about it is the idea that you'll be on a plane for, you know, 11 hours or something. And I think that in, I remember, I'm thinking back to the very first time we drove, we drove, we drove across the Pacific, (Lesley laughs) we flew to Asia from Los Angeles, and I remember thinking like, "Holy cow, I don't know what it's gonna be like. I'm not sure that I'm, I'm like, ready to be on a plane for you know, 12 hours at a shot." And what, what, in my head I was telling myself, I'm in the backseat of my parent's mini van, you know, and I'm 13 years old and my sister and my brother are there and we have nowhere to go there's one bucket seat and like we're banging elbows with each other for the entire ride. That's like the that's like what was going through my mind, right? But in reality if you've never flown internationally before the planes are bigger than domestic planes.Lesley Logan  Oh, my God. It's so amazing. I hate flying domestic like I hate it. I, even in Europe when you go from one country to another country that sorta, technically international when you're in the EU, those flights suck too. International flight (Brad: Yeah. They are small.) are better. Anytime the flight has to cross the ocean. It is the best, you will love it and also they get movies that are in the theater. They like like they get movies that are still in the theater, they get the best movies and they serve you too much food. So how difficult is it to get you in Cambodia? Look you will need a visa that is one of the hardest things if you've never done something like that you'll need a visa and a passport. So if you need a passport. But the ...Brad Crowell  Visa, I don't know, if the visa is the hardest part, then traveling to Asia is so easy. (Lesley: It's so easy because ...) Because it was just an application form, it was like 36 bucks, they get back to you in three days. You could even get a visa when you land in Cambodia.Lesley Logan  It's also like, you just go here's a picture of me for my passport and here's the dates I'm coming in. And here's the address, which is my house that you're staying at. Like, you know, the reason why we do the retreat the way we do it is because I want you leave, like take a flight after work on Friday. You'll get there with the time difference on Sunday. And then when you leave our house on Friday, if you decide to go other places I hope you do. We had this one mom who like never traveled internationally before by herself and she did and she like extended her trip with like four other places. But you can leave there on a Friday and be home on a Saturday see the whole day to get back and get used to like your current, your timezone at home. (Brad: Yeah) The the flights are ...Brad Crowell  We try to be conscious of that so that you can like take one week off of work (Lesley: Yeah) if that's what you need to do. But if you want to stay, you're already over in Asia, you can.Lesley Logan  And then hit real quick on this. My trick for traveling internationally is a suit whatever we get on the plane, I assume the timezone of where I'm going so that I don't actually have jetlag. And so like, if where are we, when we get on the plane, it's 11pm at night, our time and but it is like eight in the morning. Y'all if you hear dog stuff going on, these are not our dogs. And so just we're gonna leave it in because I gotta keep going. But the the I assume the timezone of where we're going so it's 8am there, I literally won't go to bed, Brad does. I like I stay up on like, it's the breakfast time I'm gonna have, I'll have coffee right now.Brad Crowell  No. What I do is I sleep on the plane. Like if it's I'll try to assume the timezone on the plane still. So that way I can sleep for six hours before we get off the plane to 8am. (Lesley: Yeah.) And then I'm not like dead tired.Lesley Logan  But my point is on that first leg, I assume it from that point on and so yes, that might mean that I'm like a little like bleary eyed and like watching a lot of movies. But then when it's like nighttime there I sleep on the plane on that time so that when we wait, we land, it's like, "Hey, I've been in this time for this whole time." And so I think you're, I think the, I think we put too much pressure like be build up the international travel be more than it is. It is like dealing. It's mostly like sitting on a long bus with great movies, and then standing in line ...Brad Crowell  Yeah, great movies and they serve you food and their are drinks, come on. Lesley Logan  And then you stand in a weird line and people stamp a couple things and then you're there and then you're there. So come it's not that hard to get to Cambodia. It's not that hard to do international travel. It just feels weird the first time and then you get really used to it and then any flight under 12 hours feels like a breeze.Brad Crowell  Yeah, if you actually want to join us, you can just go to lesleylogan.co/retreat.Lesley Logan  Okay, let's talk about Coach Lee.Brad Crowell  Okay, now let's talk about Coach Lee Hopkins. As a man who spent his entire life seeking connection and friendships Coach Lee has made, has made it his life's mission, to help people feel more in tune with themselves so that they can connect easier with others. He leans in his experience as a trans man to help people change past patterns to live their truth and form meaningful relationships.Lesley Logan  Yeah, I really, I really had a lot of fun as we said earlier in this episode. I had so much fun. I, Coach Lee, I hope that like we get to meet in real life. I hope we get to be friends. (Brad: Yeah) I hope that's not our last time having a conversation. It was just so fun to hear their journey. So one thing I love that they said was, how you allow rejection to grow you. So basically like, there was a lot of rejection in Coach Lee's life like, (Brad: Yeah) abundance amount of rejection. But instead of letting that like just live a lonely life of rejection, they actually figured out, he figured out like, what is this saying, and where am I going and what am I learning from this and it actually helped him grow and now he's doing this whole thing as a coach where he's really using that rejection to to change the trajectory of their path, and it's really, really cool. And it was a ... if you didn't listen to that part, you must listen to that part because it's so good. It's like it's just the best. So we've talked about the book before about rejection read ... I've talked about, we've talked about this before. So we've talked about Rejection Proof the book before, whose, by the way, the update on that author being on the pod, I got rejected. But it's not, it's not, it's not it never. It's just not right now. Anyways, I really, if you have a fear of rejection, I want you to do a rejection challenge. Brad actually has a course on 200 Noes if you need help with that. But it is, the more we can, you're going to be rejected more than you're not period. (Brad: Yeah) So the more you can actually excuse rejection to help you grow towards who you want to become in this world, the better. And I think Coach Lee is an example of that. So, I love that part.Brad Crowell  Yeah, really. It's very much a part of life. Right. Rejection, we all know this. And his story was not just that he was being rejected. But he figured out why he was being rejected, which leads to... What I really liked to what he said, is that hiding your truth will keep you stagnant. And he was very much being rejected, because he was hiding his identity, hiding who he was, and, you know, as a trans man. And I think that was, I really connected with that, because I remember when I was going through my divorce, for the better part of a year, I didn't tell anyone, I didn't tell anybody. Like, it took me a long time to even tell my closest friends who knew something was clearly wrong. They're like, "What the hell man? Like, you're not you right now what's going on?" You know, and I was I was unwilling to share. I was hiding this and after I shared with them, they were very supportive and encouraging. But I still hid it from anyone else. I didn't tell my colleagues, I didn't, you know, I certainly wouldn't talk about it to, you know, random people, when I was walking around doing whatever, I would just avoid that. And the reality is, it was helping, sorry, it was exacerbating this guilt that I had, hiding. When I was hiding this, you know, what was happening to me? I was actually, like, in my mind, that was making it more of a monster than actually even was. And I think that we, we do that to ourselves without realizing it, (Lesley: Yeah) you know, as you begin to embrace the, the reality of these, you know, of who you are and what's happening in your life. Whether that is, you know, you actually being becoming yourself, your true self. Like, like Coach Lee has, or, in my case, hiding, you know hiding something that was so profound in my life, like getting a divorce from, from someone who was part of everything that I was doing in life, it will affect you, when you hide that stuff. By then you when you start to embrace it, and work through that in your own head, it changes the story that you're telling yourself, it changes the story that you're telling others, it changes the way others perceive you. Instead of going, something's wrong with Brad, they, they can instead go like because even if they don't know me, and they don't know that they're gonna pick up on something, (Lesley: Yeah) something's weird.Lesley Logan  People are gonna, people people and also they people want to help you. Coach Lee ...Brad Crowell  I'm not being genuine either.Lesley Logan  No. But ... (Brad: You know when I'm hiding ...) Exactly. And that's and gonna people go, what's going on there. But also Coach Lee's friend is like, trying to give actual advice to make them feel better about their situation, but because they don't know the full story, the advice for that like, he probably was fucking great advice. But because Coach Lee is like you don't actually know the whole story. Coach Lee isn't even accepting the advice. So even if people (Brad: Right) are trying to be there for you, you're like, you don't know everything. So like it's it actually is keeping you from having real genuine relationships and also being exactly who you are. Like you're, it's affecting too many more compartments in your life rather than like, just you think it's all about you hiding something from other people, but protecting yourself but really, it's it's causing you to be protected from any experience of genuine around you.Brad Crowell  Yeah, I mean, specifically, building relationships, which is what he focuses on. You know, when when it became clear that by being honest and open about who he is, then he had a much different experience, building relationships with people. And I think the same thing was like that for me too, with with when I started to openly, when I stopped hiding the fact that I was getting a divorce, I felt immeasurably better as a person because it didn't have this, you know, dark thing in the closet, that was like eating me from the inside. You know, instead, I didn't need to talk about it. I wasn't trying to air my dirty laundry that's not what I mean. But the fact that I was always hiding and strategically maneuvering a conversation to avoid that specific topic, you know, like, I didn't have to do that anymore. (Lesley: Yeah) And that was like, such a relief. And I think that it came across so much in my personality, and my, you know, again, being genuine and, and it allowed things to be easier. And, you know, (Lesley: Yeah, I hear you.) Yeah, she's better.Lesley Logan  And, by the way, that's your, your version of hiding truth that's keeping you stagnant. If we're not relating, you're hiding your truth to anything that Coach Lee's hiding was. So just in case anyone's like, divorce is not the same as coming out as trans. We understand. (Brad: Yeah, yeah.) But I really think it's important that we share ...Brad Crowell  I don't even think. Yeah, I'm not trying to compare apples to apples there. My point is, if you're hiding something, you know, and that, and that, I think is you... it could be anything. And you know, it could could be anything. So ...Lesley Logan  Yeah. I agree. I concur.Brad Crowell  I concur. All right. Finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items, can we take away from your convo with Coach Lee Hopkins?Lesley Logan  You want to jump in?Brad Crowell  I would love to jump in. How do you know I was gonna jump in? (Lesley: I know.) All right, so I kind of was just talking about not not hiding things. But I also think that on the flip side of that is, be you. Be yourself. Right. But in order for you to be yourself, which I think is like a nice thing to say. I always, I never asked that before in this pod. How the hell do you do that? What does that even mean? (Lesley: I know.) Like, you know, so somebody who actually (Lesley: ... yourself and it's like, okay.) Be yourself, whoo, go you, you know, and it's like, okay, I don't know how to do that. I don't even I don't even know who I am. And (Lesley: Yeah) that I think is the root of it. And so in order for you to be yourself, you have to learn about you.Lesley Logan  And that goes into my like, what I freaking loved. Because like some, I've we've had the beginning of the pod people go, learn by yourself, get to know yourself. It's like, "How the fuck do you do that?" Like, "What do you do?" And I couldn't believe how Coach Lee put this this together with a nice little bow. It is called history, hobbies and habits. So you've got to know your history, you got to know your history, you have to understand what your hobbies are, and what your habits are, because then you know who you are. And then when you can, when you go out to meet other people, you can recognize similar history, similar hobbies, similar habits, or you can go, "Ooh, actually, that habit and my habit, they don't go together. They're like oil and water." So it's like you can actually connect with people on a much better level. When you know your history, your hobbies, your habits, and that might take some time of you actually going, "What do I do all day? What do I like to do?" And you know, if you've listened this podcast, I'm on a hobby hunt. I'm still on it. I'm still still on this hobby hunt.Brad Crowell  Well, one of the things that I wanted to, just take it back to learning about yourself, and the history, hobbies and habits is a great thing to just write all that stuff out, but so that you can see it and it will allow you. Obviously, Lesley and I talked about our dating story where we, we took a test called Strengths Finders. And that was incredibly revealing, as I've previously shared, but it actually helped me define me. And that was like, that was the first time I really ever done that other than me saying, "I'm a musician," because that was how I personally defined myself. But I didn't know, I didn't know me very well. And what Strengths Finders did was it gave me the tools. It gave me the language to describe myself in a way that I connected with finally and went, "Oh, yeah, I'm really good at these things." You know, and then another thing that I've been thinking about a lot and I was talking about this the other day is, we live in the attention economy. (Lesley: Yeah) Okay. You know, we think that dollars is where the that's the economy. Well, online, it's all about attention, eyeballs, ear balls, you know, like listening, watching, typing, participating is all about attention. And what I've noticed about myself is that I've been so infatuated with the idea of consuming information and learning. And you know, like, whether it's a podcast or an audio book or watching TV or you know, missing another Netflix show of which there's eight gazillion, how are you ever going to watch them all? What I'm, what I realized is that I actually, I never leave time for me to be alone with me. And I've been thinking about this, because I remember back in, maybe not in middle school, in middle school I was like a dark brooding teenager, and, you know, the world hates me. But in high school, I actually used to revel in being peculiar, it was very much part of my, the way I saw myself, but part of what I would do is I would disappear. I would just like, I would be unavailable to anyone for like an hour, and what I would do is I would go on a walk, and I would just sit down, like under a tree somewhere, and I would just be under the tree. And I, I remember that I used to do this all the time. You know, and I used to write in a journal, and I used to think, and reflect, sometimes I'd pull out my homework or read a book, but I would, I would set aside time for me. And I don't do that anymore. You know, and because I'm always listening to a podcast, or, you know, the news, or, or whatever. So, when you're looking back at yourself, and you're learning about yourself, you actually have to dedicate time to get to know you and to identify who you are.Lesley Logan  And it might take more than an afternoon of writing down your history, hobbies and habits. And it might take a couple of weeks reflecting on the history you wrote down, and why you wrote those parts down and the hobbies and like, why do you like these hobbies? Like, do you still do these hobbies and the habits and like, which of those habits do you love? And which of those habits do you want to change? Which habits do you aspire to have? And so, you know, it's like, you get to, it's gonna take, (Brad: It's a journey.) it's gonna take you longer than after this episode, like, you're just just and it's ... (Brad: Which is okay.) And that's okay and in fact, like being it till you see it isn't like, you turn a light switch on and like, boom, you're it, you did it. It's like, it's like, you just, you just keep going. You just keep going. So how are you going to use these tips in your life? Tag the be_it_pod, tag Coach Lee, let us know. I know it'll make his day to see what your takeaways were from his podcast. Actually, Michael Unbroken sent me a DM that one of you listeners sent to him, because you listened to this podcast and how this podcast affected somebody in your life. And so yeah, share it with someone, it could change their life. And it's important that we do that for people because maybe they don't come across these things and they need them in their life to go over how to get to know themselves. So tag us at the @be_it_pod and Coach Lee and let us know. And until next time, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day! 'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell   It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan   Kevin Perez at Disenyo handles all of our audio editing. Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can. Brad Crowell  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What's your percentage possibility for a positive mindset? Why does it feel so difficult to continually overcome the negativity? LL and Brad break down the conversation with Dr. Philippe Douyon about the power your mind has in overcoming negative thought cycles.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The ideal coffee order The science behind the power of our minds Don't allow the negative thoughts to keep you in a negative cycle The mindset checks and balances are built as safety nets A malleable subconscious Choosing to change your perspective Episode References/Links:Dr. Philippe Douyon podcastsFull body in 15 Challenge  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the brainy convo I had with Dr. Philippe Douyon in our ...Brad Crowell 0:53  What convo is that? What kind of convo is that? (Lesley: It's a brainy.) It's a brainy convo.Lesley Logan 0:57  It's a brainy convo. I had a fight for that word, everyone. Brad wanted to call it a neurological convo. So you can tell us your vote in on Instagram. I want, we're gonna poll the audience. I want to know. I want to know.Brad Crowell 1:10  Yeah. Is this a scientific convo or a brainy convo?Lesley Logan 1:14  Brainy convo, I have with Dr. Philippe Douyon in our last episode. If you haven't yet listened to that episode, go listen to it. Like just go, go listen to it. He's so freakin smart. (Brad: It was great conversation.) He's so smart. And also, like, very freeing. I like, I and I can't wait for us to talk about it later on. But like, one of the things he says is gonna make you realize like, "Oh, that's why it's so frickin difficult." So I just ...Brad Crowell 1:40  Very relatable, too. Like his personal story was very shocking. And also, I felt das for him, you know, like, like, he's got some crazy things that he's personally dealing with. That makes him even more relatable.Lesley Logan 1:56  Yeah, but he (Brad: Yeah) also isn't letting it stop him. Like, dude has a podcast. (Brad: Not letting him ...) He like ... (Brad: Not letting stop. He travels.) He has a course. (Brad: He teaches.) Like, (Brad: Yeah) I mean, just like, I don't, I don't (Brad: fascinating) I didn't know that you could be a doctor and do all of those things at the same time. SoBrad Crowell 2:11  Well, we just decided to bring that part of the convo right up to the top. (Lesley: Yeah. Well, anyways ...) But before we get started. (Brad laughs)Lesley Logan 2:19  I had to say, I am so excited in just a couple of days. If you're listening to this live, in just a couple of days, the Full Body in 15 program kicks off again. This is our our program where literally we take anybody who's been Pi curious (it's Pilates curious) to have been doing it for a long time, but needs help getting more consistent. And also understanding Pilates in your body. A lot of people are like, "Is it for me? How do I know if I'm doing it right?" (Brad: Right.) And so in this program, not only do I teach you how to do a full body workout in 15 minutes. I also teach you how to do the exercises correctly. So that you can you can you can do class with me online and know you're doing it correctly. Or (Brad: Yeah) you can do classes, you could just do your own workout just out at the park, you don't you know, like, of course, I secretly want you, not even secretly, I really do want you to be on OPC. But I also more importantly, want more bodies doing Pilates. And so in this workout, you're (Brad: Yeah) going to learn how to do it.Brad Crowell 3:10  Yeah, so it's great. The Full Body in 15 is great for any of your friends or family who can't touch their toes. Right. So if (Lesley: Yeah) they, like if they what I mean by that I'm thinking particularly of two of my friends, one of them is a boxer and the other does CrossFit. (Lesley: Yeah) And neither of them can touch their toes. And they always say, "I'm so strong, but I can't. I'm not flexible." Right. And they know that, they're you know, so like this is perfect for people in that place because Lesley's philosophy, our philosophy is, it's Pilates, and (Lesley: Yeah) your other thing, right? So they can still do what they're doing, whether it whatever that may be, and incorporate a 15 minute Pilates workout into their day. And it will actually help them with that flexibility.Lesley Logan 4:01  Yeah, and so it's super fun. Hello, my CrossFitters I want you in. I also just know that when you do Pilates consistently, it makes everything you do better. So join us, it's going to be a lot of fun. And I promise you the workout is only 15 minutes.Brad Crowell 4:15  Yeah. So check out the link below in the show notes and join us for free for the Full Body in 15. It is starting in three days.Lesley Logan 4:24  Yeah. All right. So we have an audience question. I love these questions, you all. So you can send your questions in either via email, I'm sure. But also you can send them to the @be_it_pod on Instagram and we will answer them here.Brad Crowell 4:37  Yeah. I particularly love this question because you know, you can't you can't stop me from talking about coffee and my love of coffee. We did have a question way back in the beginning on like, how do you make your coffee or what your morning routine is or whatever. And we talked a lot about the French press or what whatnot. Anyway, this one is, "What is your favorite coffee?"Lesley Logan 5:00  So this is where it gets a little tricky, because it kind of depends on where we are.Brad Crowell 5:04  Ah yeah, it does depend where we are. (Lesley: Yeah) We have, so this is really funny. As you know, we drive around the country. And what I've been doing is I've been favoriting coffee shops all around the country (Lesley: Yeah) as we drive and we're like, "Oh, we're coming back to this one."Lesley Logan 5:18  Yeah. So we know, I mean today, I was talking to somebody about a coffee shop we went to in Birmingham that we loved. Do you remember that coffee shop in Birmingham? It was like we drove this (Brad: Oh, yeah,) little really road. The houses were like ...Brad Crowell 5:29  It was between six churches, I think. (Lesley: Yes,) Yeah. (Lesley: six churches)Lesley Logan 5:33  And there was this coffee shop and it totally stood out like a sore thumb because I was like, "Ah, I don't think this is where the church people are coming to get coffee." Had all these like interesting books and stuff. It was great. (Brad: It was really cute.) Anyways, Brad favored it. No, I don't know the name. I just know that it's in Birmingham between six churches. I'm sure that doesn't narrow it down very much. So okay, if we're in Las Vegas, and we are brewing our coffee at home, it is between a Joshua Tree or Vesta's Goddess Blend.Brad Crowell 5:59  Yeah. So Joshua Tree Coffee Company, which is down on, well, just north of Joshua Tree National Park in Joshua Tree. (Lesley: Yeah, it sounds like the main highway.) Yeah. Which I can't remember now. (Lesley: 111, 1 something) 29? No, no, (Lesley: No, that's ... No ...) It's next to Yucca Valley. It's next to ...Lesley Logan 6:18  You literally can't miss it. (Brad: Yeah) The main road (Brad: Yeah) to Joshua Tree like the you'd make a right and you get into Joshua Tree and it's on the left hand side. (Brad: Yeah) So that's where it is. So that's Joshua Tree. You can actually order it online and no, they don't sponsor (Brad: Yeah) us. Vesta ... (Brad: They should though because we we drink a lot of their coffee.) We get the, whenever I go, we get the biggest bag and I'm like, "I'll take ... Brad Crowell 6:37  It's five pounds or you get a five pound bag of beans. (Lesley: ... I'll take two of those.)Lesley Logan 6:41  So then Vesta has got us one I really do love and I ...Brad Crowell 6:44  So what's that one? (Lesley: The Goddess Blend?) No, no, the company. (Lesley: Vesta) Vesta. They are local here in Vegas.Lesley Logan 6:51  And they're our neighbors, too. (Brad: Yes) Yeah. And actually, it's their coffee shop that made us want to move here. (Brad: Yes.) And so ...Brad Crowell 6:59  When we first drove through Vegas, we stopped at their coffee shop and I was like, "I can work out of this coffee shop. (Lesley: Yeah) That's cool."Lesley Logan 7:06  And and then the COVID happened and no one's working at any coffee shop. But we moved here anyways. But ... (Brad: The COVID.) Okay, now we're going to start some drama in town because on like, okay, on Saturday mornings, we always go to Vesta. And then during the week if I'm like, "I really want a latte." I'll order Vesta on Postmates. But if we want to go work at a coffee shop, we go to Bungalow, (Brad: We do.) and so okay, if you are in Vegas, this would love you to do. I want you ...Brad Crowell 7:29  Bungalow is a is a it's a bigger space. It's got these super tall ceilings, it's a (Lesley: Yeah) it's a pretty chill vibe. You can post up there and work. They got lots of sunlight.Lesley Logan 7:38  They have this like neon sinuses, big sip energy, and I just, I just fuckin' love that. So they have so here's what you have to do, you need to go to Vesta and get the cardamom latte. Then you have to go to Bungalow and get the rosemary latte. And then you have to say, "Which one do you like more?" And I'm gonna be honest ...There is a third. There's like 10 little coffee shops right here, too. (Lesley: Right. So then ...) There's Makers & Finders.Makers & Finders, which also was a place that we fell in love with when we moved here. And I during the pandemic would get, I would order (Brad: the lavender) but I would order like you know, those jugs of coffee that they get for office meetings. (Brad: Yeah) I would order a gallon of cold brew (Brad: Right) for lavender, they would send us a cup of lavender syrup, an entire thing of oat milk, and they would all get delivered and we would drink it all week long. (Brad: Yes) So lavender latte at Makers & Finders, they're all within three blocks. Have fun. So that's what we like to drink here in Las Vegas.Brad Crowell 8:30  For sure you can order Vesta online as well if you're interested in giving them a try.Lesley Logan 8:35  Yeah. And then as far as like what kind of coffee do I like? So typically, we do French press and I do a steamed oat milk like it froths, thanks to Kareen's husband for giving me his frother, his extra one and then I put chocolate collagen in it. Brad has since switched to some vanilla collagen in it and you got all the protein you want like, my loves. You got to get in as much as you can. And then, but lately I've been wanting, I've been wanting to get a ... What do you call it?Brad Crowell 9:02  I have no idea what that means.Lesley Logan 9:04  I want to get an espresso machine (Brad: Oh) and then make a latte (Brad: That's what ... mean.) Yeah. Well, I used to work at a coffee shop, that my first job and (Brad: I didn't know that.) Yeah. (Brad: Really?) Oh, yeah. (Brad: What?) Oh, yeah. I for... or like oh, two years, I worked at a coffee shop. (Brad: What? How did I not know this?) Oh, yeah. No, I worked there. I worked ... (Brad: You're like 15?) Yeah, I started as soon as you can get a work permit.Brad Crowell 9:25  Yeah, I think my first job was 15.Lesley Logan 9:27  You put the thing in, tap, tap, tap ... and then it pours and the frothing and then you have to clean the frother ... Anyways, (Brad: double spout?) Yeah. (Brad: Yeah) Yeah, of course. Otherwise you just lose a shot. You can't just pick one. So anyways, I I think I want one of those machines. Let me know what your favorite one is. Okay, what's your favorite coffee, babe? Anything? Did I missed one?Brad Crowell 9:27  No. I usually if I'm out and about I usually just get a an Americano with soy. Which is funny because (Lesley: And last time ordering for him then I get ...) So it's not really even something I drink ever. But in a coffee I like the taste of it. I don't really like it with the almond milk as much but I will do almond milk. I do. I have started to embrace the oat milk a little more. It is a little creamier and I do enjoy that. So ...Lesley Logan 10:14  It really froths more than almond milk does.Brad Crowell 10:14  Oh well, the frothing machine you have is dope. So that thing whips it up really nice and almond milk and coconut milk. And the other milks (Lesley: No.) don't don't froth nearly as well as oat milk.Lesley Logan 10:27  And ever since I been on an oat milk kick, whenever like, like literally we stopped at our favorite coffee shop on the way home from Joshua Tree, or Palm Springs or something like that. And he's like, "You want get some Joshua Tree?" And I was like, "Okay." So I go up there and I'm like, "Do you have oat milk?" And they said, "No." And I was like, "Thanks," and I left because it's not good with almond. (Brad laughs) And I'm not going to give $5 away and hate the coffee. I'm not going to put myself in position to not be happy. So I just was like, "Thanks so much." And we found a different coffee shop that had oat milk. And I was happy.Brad Crowell 10:56  Funny. All right, let's talk about Dr. Philippe Douyon. As a man who knew there was more than a failed kidneys in his life. Dr. Felipe Douyon chased his dreams to get through medical school and his own patient journey in a different way. He is a testament to the power, "We give our minds" and he has the science to back it up. As a Neurologist and certified epilepsy specialist, Dr. Felipe founded the Inle BrainFit Institute where he helps people transform their health.Lesley Logan 11:31  Okay, so he does, he is just like kicking ass in life and "What did you do today? Nothing." (Lesley laughs)Brad Crowell 11:37  Yeah. Well, it's, I mean, like we said, at the very beginning, right out of the gate, he's being challenged as a teen with kidney disease. And he talked about his Dad generously giving him his kidney. (Lesley: Yeah) But then, now he's in his 40s. He's a dad. He's like, you know, a doctor, all the things. He still is dealing with things like ... what's the, what's the trance... dialysis? So he just went, he's been going through dialysis and it's been crazy to listen like to listen to him talk about his experience is pretty pretty, it sounds not that fun. I'm not gonna lie.Lesley Logan 12:24  But also like, I feel like you know, our friend Amy Ledin, she is going ... and is dealing battling cancer again. And she is finding people who have had cancer longer than what her diagnosis is, and and asking them, "How long did they say you had?" What is (Brad: Yeah) she looking for evidence of, of people who are out living what their diagnosis is? And that leads me into my favorite point, which is like, you are not you're more than your diagnosis. So like, you know, you you, I think I say this, because I really liked it, because a lot of people like I have migraines. And and that stops them from signing up for things because what if they have a migraine, and he was talking about his client, who was patient (excuse me) who he was able to get from having any seizures for a long time. It's like, "Okay, well, what have you been doing?"Epilepsy patient. (Lesley: Yeah) Yeah.And he's like, "Nothing. I'm just making sure ... I don't want to have a seizure." And so I really liked this, because ...Brad Crowell 13:24  His question to his patient was what, so, "You haven't been working? You haven't been doing life? Like you haven't been doing anything?" And the patient said, "No, I don't want to have another seizure." And he's like, "So so you're waiting until the next one?" Like, what do you you know, why ... (Lesley: Yeah) Any basically, his point about it was, what he finds is that most people embrace this idea of their diagnosis. Right? So like, "Oh, I'm a cancer patient," or "I'm a survivor, I'm a cancer survivor," or "I have epilepsy" or I, whatever I you know, and today can even be I have long COVID because that's becoming more prevalent, you know, so and I think his point is that you have a choice.Lesley Logan 13:26  Yeah. You do and I, so just be mindful of the words that you're using. And also, if something that you have going on your health or your life is keeping you from trying new things, I really want you to go into this next part that I love that he talked about the science behind visualization, the entire occipital lobe, the whole the whole lobe in your brain dedicated to your vision. And ...Brad Crowell 14:15  Yeah, that's amazing. I never knew that.Lesley Logan 14:19  And he also said, or maybe I heard this right after this, and I was like, completely doing, you know, confirmation bias. He said, the eyes and ears see and hear. Did he say this, or did someone else say this? I'm gonna say, anyways, I inferred it from him, your eyes and your ears, see and hear what your brain is looking for. So if you're, you know, like,Brad Crowell 14:57  Oh, no, yeah, you guys talked about the (Lesley: Yeah, okay) recip... drawn a blank on the exact term. (Lesley: reticulating activatiion.) Yes, reticulating ... That's right. (Lesley: blah, blah, blah) I'm impressed. (Lesley: Yeah, wow look what just came out.) Pulling it out of the brain.Lesley Logan 15:11  My brain is really because I had this coffee. Okay. So the point is like, if you are wanting to see evidence that your life is going to be better look for that, like, start telling yourself what good things are happening, what good things could happen.Brad Crowell 15:28  The reticular activating system. (Lesley: Yeah.) And he, what he was specifically talking about was getting a red, Volkswagen Golf. And he said, when he bought that car, he'd never heard of it before, whatever, it's just a car. But as soon as he got in the car and start driving around, he started seeing that same car everywhere else. And he was like, "I'm sure these cars were here before. But how come I never really saw them before?" (Lesley: Yeah) Right. And that is actually the reticular activating system. Now your brain is suddenly saying, "This thing is more important than I used to consider it." So therefore, when we see it, we're going to acknowledge it. (Lesley: Yeah. So you can ...) You probably have done the same with your cars, too. Sure.Lesley Logan 16:09  Oh, I did have one I had a Jeep. And I also lo... I own a Mini Cooper. And I don't even have a G Wagon. And I see all the G Wagons because I want one. And I right now I'm visualizing one in our driveway, like where am I going to park it and like, I know, my Dad's gonna be so mad because he's not gonna be able to pull all the way through. (Brad laughs) Anyway, but the point is my loves, he, there's a whole science behind your visualization. And I really want you to listen to that part again. And again, because you can teach your brain to look for the things that you want in your life that are more positive. (Brad: Yeah) And we should all be doing that.Brad Crowell 16:41  Yeah, this, his interview is definitely one worth saving. So in your podcast app, save that one, go back and listen to it. Because what I really loved about what he was talking about was, first off, acknowledging that the main purpose of the brain, first he said, the brain is the most complex, (I don't know) organism is the wrong word. But it's the most complex (Lesley: Is it organ, right?) Yeah, but but in the entire solar system. And he said, I don't know how you measure that, because I haven't visited the solar system. But you know, your brain is more complicated than any computer, any anything. It's the most complex thing. And, you know, the main job of the brain is to keep you alive. (Lesley: Yeah.) Right. So that includes inhibitors. Right? That includes pain, fear, you know, all these things. It's actually built in on purpose to protect you, to keep you alive. Right. Like, what is that sixth sense? We like the spidey sense, you feel when like, oh, there's something like you know. And suddenly you're aware. Like, it's amazing what our brain does and how it works within our body. Right. And, but the problem, the pro... there can be a problem is that we embrace those things.Lesley Logan 18:00  Well, I mean, also, it's like, is to hold you say, he said, to hold you back. Like, it's, it's literally set up to be in fear, (Brad: Yeah) to keep you alive.Brad Crowell 18:10  Well, I mean, think about the fear of heights. (Lesley: Right) Perfect example, right. Like, I think it's very healthy to look over the edge and go, "whoa!"Lesley Logan 18:21  I agree on that. But you know, why does our brain then have a fear of public speaking? (Brad: That's, that's right.) No one died in public speaking. (Brad: That's ...) Like, like, just naturally.Brad Crowell 18:32  Right. So I mean, yeah, but basically, you know, your, your brain has these checks and balances built in, on purpose to protect you, right? And the problem is that we also have a choice of what we get to focus on. And so if we focus on the fear, then what happens? It's like, it's like a, it's a cycle, (Lesley: Oh well...) we focus on the fear, we focus on the fear (Lesley: reticulating activating system) we focus on the fear. That's right. It's the reticular activating system. You're exactly right. If you are embracing that fear, then you will see fear everywhere. Right? Like this is crazy to think to break it down. So I'm really excited about this. Okay. So what blew my mind is and again, he also laughed and said, I don't know how they measured this, but the studies are, that the average brain has 12,000 to 60,000 thoughts in a day. Right. And that is like, I mean, that's a crazy amount of thoughts. But he also said most of those thoughts are the same thoughts that you had the day before. (Lesley: Yeah. And the day before that.) And the day before that, and the day before that, and the day before that. But he also said and this is what was mind blowing to me 60 to 70% of those thoughts are negative.Lesley Logan 19:49  Right. So this is what is so important for you to hear 60 or 70% of your repeated thoughts are negative. So you are literally set up like if you're tired of having negative mindset or having negative thoughts. And you're getting mad at yourself, just so you know, like, like, you're already started in a deficit. So don't instead of getting upset at yourself, you get to go, "Oh, there's my brain. Doing that thing it does." Like, it's, it's not, it's not a, what's the word I'm looking for? It's not a reflection on you. Your brain is set up that way. And so it takes, it takes us to be super conscious and super aware and super on top of the thoughts that we're thinking and can go, "Oh, you know what, we're actually not having that thought anymore. Thank you so much for that. Thank you." And like, move on. But don't be so hard on yourself because that's a negative thought, too.Brad Crowell 20:41  Yeah, I think I think the the idea that. Okay, more than 50% means on average, your thoughts are negative. (Lesley: Yeah) That's kind of a, that's kind of a sad statistic to be quite honest. But it's also a reveal, a revealing statistic. And also, (Lesley: It's like permission. It's that ...) I was just gonna say, I think that it also allows you permission. That like, I'm not, we're not what I'm not saying is embrace those negative thoughts. But what I am saying is, understand that it is normal for negative thoughts to go through your brain. (Lesley: Yeah) Okay, it is normal. So if that is normal, then don't, don't let those negative thoughts cause the guilt cycle of like, "Oh, my God, I just ..." And you just kind of spiral down, (Lesley: Yeah) spiral down, right? Knowing that 60 to 70% of your thoughts are negative, suddenly, that should actually just be freeing. It should be permission to go, "Hey, there's another negative thought." Okay, that negative thought happened. But like we were talking about before, when ...(Lesley: ... you thought) you're more than your diagnosis. (Lesley: Yeah) So what you choose to focus on, you know, like, "Okay, that's a negative thought. Got it. I'm gonna, I'm gonna set that negative thought aside, and I'm gonna focus on something else." That's a decision.Lesley Logan 22:11  You can also like, change the thought. You can go, like, if you're like, "Oh, I'm so bad at this." You can go, you know what I actually am choosing to tell myself that I'm working on this. Like you can, you can actually just change the thought and it's gonna take more than one time changing it. But over time, you know, your subconscious is very malleable. You can tell it what to think.Brad Crowell 22:31  Yeah, yeah. I mean, this was like, when he was talking about this. I literally, I think I started talking out loud going, "What? What really? Are you kidding?" Like ...Lesley Logan 22:40  You are speaking out loud?Brad Crowell 22:41  Yeah. I had my headphones on. Lesley was like, "Are you on a phone call?" I was like, "No, I'm listening to this interview." (Brad laughs)Lesley Logan 22:46  Yeah. Yeah. I mean, we I am, we have to just, well, he has a whole brain podcast, everyone, so we can just go listen to him. Or we'll just have him back. And I just have way too many more ...Brad Crowell 22:55  We'll put his podcast link in the show notes. (Lesley: Okay.) Yeah. So, all right, finally, let's talk about those BE IT action items. What bold, executabl,e intrinsic or targeted action items can we take away from your conversation with Dr. Philippe Douyon?Lesley Logan 23:10  Do you want to jump on in?Brad Crowell 23:13  I do. I want to jump on in. (Brad and Lesley laughs) (Lesley: Oh, my God. The way you that...) You're more than willing, (Lesley: Yeah. No.) to jump on in.Lesley Logan 23:21  The more, the way the way (Brad: That two inside jobs.) he did ... No, we're gonna have another one. The way you did that. It's your whole body and your tone was like a Fortune Feimster? You know like ...Brad Crowell 23:32  Yes, (Lesley: Yes.) I love that. All right ...Lesley Logan 23:34  ... have Fortune on.Brad Crowell 23:36  I would love to have her on. That'd be incredible. (Lesley: Yeah. Okay.) Get ready for some laughs, everyone. All right. So finally, so my BE IT items. So here's the deal. We basically couldn't pick any one thing that that Philippe was talking about. So we just kind of rolled them all in. So here's the deal. This sum... in summary of those negative 60 to 70% of thoughts that we were talking about, and you are not the the you're not your diagnosis. You can choose what thoughts to focus on, right, that reciprocal activating, whatever, (Lesley: I think it's reticular.) reticular, sorry, activating. ... me like these guys are just botching this whole thing up ...Lesley Logan 24:21  Because I kept kind of reticulating activating (Lesley laughs)Brad Crowell 24:24  The point is, you can change the way you think about things. (Lesley: Yeah) Okay. You actually have control over that. And that is a that is hard to, that's hard, right? Because if we're caught in that negative cycle, that negative self talk that fear based, you know, where we're focusing on the negative, we're focusing on the fear, understanding and acknowledging that the fear thoughts are going to happen whether we want them to or not, right, but you can change the way you think about things by reading different material, having different experiences, surrounding yourself with different people. Okay, that is going to give you another perspective, it's going to change your perspective. Right? (Lesley: Yeah) Think about that. Let's, let's talk about that again. One of the one of the things that I've always talked about is that everybody should be traveling internationally, everyone, everyone, everyone, everyone should be traveling internationally. (Lesley: Yeah) Because when you go see a different culture, you're experiencing a different way that people think differently. It's just different.Lesley Logan 25:22  Well, and you also, by the way, you end up with way less judgment around people, because (Brad: Yeah) you understand why they make decisions when they make them. And so you're a little bit more like, "Oh, there must be a reason for that." You might not like the reason but like, you just, it just makes you a more open minded person. (Brad: Yeah) But also, like, just he said, surround yourself with different people. You all might have put a frickin pin. (Brad: Yep.) Some of the negative people in your life. And it's frustrating, and it's hard, but like, this is your one life. (Brad: Yeah, is it.) Do you want to keep spending it with people who are super frickin negative. No, I don't.Brad Crowell 25:54  It's actually really hard to remove negative people. But it's something that really will benefit you in the long run.Lesley Logan 26:02  Yeah, yeah. Well, and then there's more, you have more.Brad Crowell 26:05  Yeah. So anyway, read different material, have different experiences, surround yourself with different people. Because when you have those different perspectives, you can then make a decision on what you want to focus on.Lesley Logan 26:20  Yeah, and that's the coolest thing, you get to also just, you get to choose what to focus on. (Brad: Yep.) I mean, this one between this interview and Kasey Jo Orvidas? Like y'all have all the tips and tools to like positive mindset your way through things and not in a 'woo woo' way ...Brad Crowell 26:37  And going all the way back to Amy Ledin. (Lesley: Oh, yeah.) You know, like, Amy's not a doctor, but she's a survivor. Lesley Logan 26:43  Yeah, yeah. No, I'm, I would love to know what you're making a decision to focus on. That'd be really fun. Okay. (Brad: Yeah.) So this is so fun for me, because I know that I asked a neur... neurological doctor about Sudoku, Sudoku, (Brad: Sudoku) Sudoku. But I ... (Brad: He did have a laugh.) I needed to know curious minds, right here. Okay.Brad Crowell 27:06  I think he told him, you said, "I keep getting ads for a quiz or a brain, a thing that's going to tell me how old my brain is." (Lesley: Yes.) And he had a laugh.Lesley Logan 27:14  And he said, "No, you don't need to do that." And I'm like, "Okay, good." Because I hate a bunch of apps on my phone. Anyways. So how do you keep the brain healthy? Is it these brain games? Well, he has something for you. But he's an actual brain doctor. So I say yes to that. (Brad: He does have a quiz. I think he said.) It's a course or something. Yeah. Anyways, it is not Sudoku, it is not any of those games that are being launched at you because you won't pay for extra people on best games like I do. It is simply he says, "No, it's exercise every single day. Get your body moving." You guys ...Brad Crowell 27:45  Did you hear that? Say that, again.Lesley Logan 27:47  Keep... you keep your brain healthy through movement, through exercise. You have to move your body intentionally every day. Holy moly, this is amazing. So all of you should be running to sign up for Full Body in 15. And if you're listening to this after Full Body in 15, then just join us over OPC because we literally help you move every single day. And you don't have to have access to equipment, you can just have room on the floor. And you actually what I know, I know about the movement is that we tell you positive things for your brain to hear during your workout so that we can help you change what you're focusing on. So we could be the people that you surround yourself with. OPC can be those people. Anyways, (Brad: That'ss so true.) it's a complete shameless plug. But I did not pay him to say this. And it's so true.Brad Crowell 28:34  Yeah, I know. Oh well, I was laughing because you were talking about the reticular activating system. And this actually kind of came out of the blue like it wasn't like you're driving down the street looking for a confirmation of movement. You know, this is like a confirmation bias. But it's also like, it was unsolicited, (Lesley: I had no idea.) unsolicited, completely ...Lesley Logan 28:55  I had no idea. (Brad: Yeah) He could have told me we eat celery and I would have had a major problem with that. (Brad laughs) I can't even do juice.Brad Crowell 29:03  Could you imagine, how do you make your brain, how do you keep your brain healthy? Eat celery ...Lesley Logan 29:09  I already have cried. I would have been like, "Nope. Next. Thank you, next. (Brad: Yeah, that's amazing.) Thank you, next." (Brad: movement) Movement, movement for the win. So intentional movement every day, my loves and so if you struggle with that, if you need it, you need support with that. Hi, I'm your gal. Accountability queen over here. And we are completely happy with you just do what is possible and not (Brad: Yep) like the whole freaking class if you can't do it. So, (Brad: Yep) How are you going to use these tips in your life? I'm Lesley Logan.Brad Crowell 29:37  I'll tell you how. I'm going to use it. I'm going to be doing the Full Body in 15. Next, this week, (Lesley: Yeah) this weekend.Lesley Logan 29:44  He's also going to start doing it tomorrow. Even though that's in the past, it's now for me. (Brad: Yeah) (Lesley laughs) All right. Thank you so much for joining us today. We are so grateful for you for you and for listen... being a listener. Tell us how you'd use these tips. What was your favorite part of this interview. Tag the @be_it_pod, tag Dr. Philippe Douyon. And let us know, like, let us know what you're focusing on. We want to know. (Brad: Yeah) Anyways, we'll catch you on the next episode.Bye for now.That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 30:47  It's written, produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 30:58  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 31:02  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 31:11  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 31:23  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How much of your day is spent scheduling and just trying to fit everything into the day? LL and Brad share how they are managing their time as business owners and how to infuse gratitude into your journey. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to schedule your day as a business ownerWhen it's time for an assistant The journey is not a wasteNaming each voice in your head to addressSay thank you for each experience Episode References/Links:Ethan Kross: Chatter The Voice in Our Head, Why It Matters, and How to Harness ItFull Body in 15 registration  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Brad Crowell 0:46  All right, all right, all right. Welcome back!Lesley Logan 0:49  To the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into this gracious conversation with Kellee Forkenbrock. U'm, sorry everyone Brad has has given me a lot of hand signals. It's like a fucking facement coach.Brad Crowell 1:03  ... a second ago you weren't sitting off to the left of the mic. You were actually on the mic. So now ....Lesley Logan 1:08  We're gonna keep all this in. (Brad: Yeah, we're keeping it. We're keeping it.) Not like literally he looks like either like an airplane person like trying to lead the plane in or ...Brad Crowell 1:16  If you're watching on YouTube, I'm really good at hiding. So my arm goes off to the side of the camera. And then I'm like, I'm signaling from the side.Lesley Logan 1:24  By the way it means my eyes go all the way over to the third baseman (Brad: It's true.) to the right and then I have to assume (Brad: It's true.) "What is he pointing at?" (Brad: Yeah, it's usually ...) Is there something in my hair? (Brad: No.) Is there something on my teeth? (Brad: No.) Anyways, that's ... (Brad: You're beautiful.) Thank you. Thank, you know what? (Brad: Winning, right here.) Well, actually, I'm already using Kellee's BE IT action item. (Brad: I love it.) So, Kellee Forkenbrock in our last episode, if you haven't yet listened to her interview, what are you doing? Go listen.Brad Crowell 1:51  What are you doing?Lesley Logan 1:52  Seriously? I can't wait to drive through Iowa because Kellee, Rachel, Sandy BrownBrad Crowell 1:57  It's gonna be a good hang. I'm looking forward to it.Lesley Logan 1:59  Actually, Jenn Voss was there now. Frickin, we're gonna have the best hangout session. (Brad: Yeah, it's gonna be good.) And I've always wanted to know a librarian and I know your cousin is one but (Brad: Yeah) she's sorry to your cousin. I think she's my favorite. So, (Brad and Lesley laughs) if you haven't ...Brad Crowell 2:15  Sorry, you also don't know my cousin very well, so fair enough.Lesley Logan 2:18  I know. Not yet. Not yet. We're gonna we... it's only Christmas time when I see her. So, um, if you haven't yet listen to that ... what are you doing? Go back. Listen to that one. You can listen after this one. You can hit pause on this one. Whatever you want to do. But anyways, you gotta listen to Kellee because she is amazing.Brad Crowell 2:33  She's pretty much fire.Lesley Logan 2:35  She's fire. (Brad: That's true.) Also, she has two names.Brad Crowell 2:39  She does have two names, and you're gonna have to figure out why she has two names (Lesley: Y'all listen to the episode.) when you listen to the episode. (Lesley: Yeah) (Brad laughs)Lesley Logan 2:45  Okay. So, at the time you're listening this Brad and I are in Colorado. (Brad: Oh, yeah.) Kicking it in Denver. (Brad: Yeah) We're hanging out with some of our podcast guests like Michael (Brad: Yeah, where we at.) Unbroken and we are at Momentum Fest which is (Brad: We are at Momentum Fest.) Jessica Valant, who was one of our podcast guests. She is the founder of Momentum Fest and we're so so friggin excited to be there. (Brad: Yeah.) So it's ...Brad Crowell 3:09  By the way, it's super fun and it's not Pila... not necessarily only Pilates. (Lesley: It is movements.) It's movement. (Lesley: Yeah) So it's a ton of fun, yoga, barre, dance, Pilates, all the things (Lesley: There's meditation and everything.) Yeah, (Lesley: Yeah) it is, it's an absolute blast. (Lesley: and us. and we're there.) Yeah. And then and then I hang out at the merch booth the whole time. (Lesley: Yeah.) Lesley teaches and she ... (Lesley: I hang out with like John Steele.) She corrals John Steele. (Lesley: We gonna talked to John Steele one day.) Oh, we should have him on the pod.Lesley Logan 3:38  I mean, we've already had him on our (Brad: We had.) if you're an OPC member you actually can see the coolest freakin interview. (Brad: It's an incredible.) Not even what's on my notes to talk about but (Brad: No, not at all.) OPC members have access to this incredible interview we did with John Steele. And we surprise John Steele with Jay Grimes which if you're not a Pilates teacher, you're like, oh ... (Brad: Who are these people? Yeah, doesn't mean anything.) words they don't know. But Joseph Pilates is a man and John Steele, (Brad: It's a good place to start.) it's like pseudo adopted son and he wrote a book and Brad's parents also picked up the book because I left it downstairs one year and I promptly decided to hide it when I got to the part where it just says Pilates teaches people have better sex. And I was like, "Let's just not let your parents get to that page." Anyways, Jay Grimes also does a Pilates and Jay always admired John. And so I had to surprise John ...Brad Crowell 4:27  It was an incredible opportunity (Lesley: Yeah) because we know Jay really well. Jay is Lesley's teacher. So having John Steele on, we already knew, because we had a, we had a dinner with Jay, he told us all about this book. We have to read it and he told us all about how much he admired John. And then when we were at Momentum Fest a year ago, we had a booth across from John (Lesley: Yeah) and I got a chance to hang with him all weekend. (Lesley: John has ...) Lesley, hung with him all weekend.Lesley Logan 4:54  John has a pod hat. John is one of the first people to own (Brad: Yes, he has a Be It pod hat.) the Perfect is Boring trucker hat. (Brad: Yeah) Because an 80 something year old man with a wiry curly hair, (Brad: Yeah) wearing the trucker hat and fuckin' kelly green.Brad Crowell 5:09  Pretty cool. Pretty cool. (Lesley: Pretty cool.) Pretty cool. (Lesley: Anyways ...) Anyway, so we surprise John with Jay and it was lovely. So if you're an OPC member, you get to see that (Lesley: Yeah) is part of the Facebook group. So anyway, moving right along ...Lesley Logan 5:21  Really quickly, just so you all know, speaking of Pilates, if the idea of better sex, or just the fact that Joseph Pilates as a real human being and other people followed him it has you intrigued or you are just a mat lover in general, the Full Body in 15 doors are open. (Brad: Yes) The link is in the show notes. I'll tell you it's onlinepilates.classes.com/, no, maybe it's not that, it's probably fullbodyin15.com. Brad, what is it? We're gonna edit this out? If we don't know... (Brad: It's fullbodyin15.com) Great. Go there fullbodyin15.com (Brad: Yeah) and the doors are open.Brad Crowell 5:55  Yeah. So base... basically, just for those of you who might not know Full Body in 15 is for newbies, beginners, people who are not like, you know that anyone who anyone is welcome to join us. If you've been doing Pilates forever. You're (Lesley: Yeah) welcome to join us for it. (Lesley: Yeah) But this is a beginner's program for people who maybe they're runners or weightlifters or you know, whatever yogiLesley Logan 6:19  If you've heard that you should try out Pilates but you've not (Brad: Right.) it's for dancers, right? It's not. I'm not one. It is the best thing to add to anything you already love. (Brad: Yes) And it is going to, we're teaching you how to do a full body workout in 15 minutes. (Brad: Yep) We actually teach you how to be the teacher of your own body. It's super great. If you are ...Brad Crowell 6:39  It's actually really great because (Lesley: Brad did it.) I'm such a nerd about like, technique, and, you know, like structure and all that kind of stuff. And in this in this week long program, there's three workshops there, you know, roughly 90 minutes and Lesley goes through the 'why' of the exercise is. (Lesley: Yeah) And also the 'how', the why and the how. (Lesley: The what, the why.) Right. Yeah and who, I mean ...Lesley Logan 7:06  You know, the 'who is you' and the 'win' is when we're doing it. (Brad laughs) So here's the deal. It's the it's a free program. So let's just get to, it's a free program. (Brad: free program) And if you are a Pilates professional, and you're like, "Wait, I still kind of want to go." You can come. (Brad: Yeah, join us. No biggie.) you absolutely can come. We had a ton of teachers join us last time. But this is if you are a mat, if you like literally all you have is room, all you own is like space on the floor to lay down. This is for you. (Brad: Yeah) Go to fullbodyin15.com to sign up. Brad Crowell 7:31  And if you are a Pilates person and your significant other, you've been trying to convince them to do Pilates forever, and they don't listen to you. And you think that they might listen to somebody else. You can have them join us.Lesley Logan 7:44  I... Last time we had an osteo path.Brad Crowell 7:47  We had the husband (Lesley: of a Pilates teacher) who never does Pilates (Lesley: who is an osteopath) and he watched it and he's like, (Lesley: He did it.) oh, she understands the body. (Lesley: Yeah) This is really cool. (Lesley: Yeah) And that so that there's that.Lesley Logan 7:59  Yeah, I mean, I hope he recognizes that his wife also applies.. of Pilates instructor ...Brad Crowell 8:02  I'm sure she, I'm sure, I'm sure he was like, "Oh, okay." (Lesley laughs) Yeah.Lesley Logan 8:06  It's okay girl. (Brad: I hope so.) My husband also only does it when we have a reteat or so. (Brad: Busted) ... thrown under Brad. Okay. Do we have an audience questions this week?Brad Crowell 8:15  We do, we do. We totally do. If the audience question is, what is that sound in the background? (Lesley: That's Bayon.) That's our Bayon.Lesley Logan 8:23  He's looking at me. (Brad: Yes) It's too early.Brad Crowell 8:25  Yeah, (Lesley: it's too ...) it's way too early buddy. (Lesley: too early for our walk) Like hours hours too early.Lesley Logan 8:29  No, the winter really screws (Brad: Yeah) up because I think he gets his clock wrong. (Brad: Yeah) Anyway,Brad Crowell 8:33  All right, so the question we got from an audience member, and that was submitted through Instagram, on our Instagram channel was, "How is it possible that you get all the things done that you do? I feel so overwhelmed, and it's, it's like, I need more than one of me. Do you have an assistant? When do you know if you need an assistant?"Lesley Logan 8:56  Yeah. So okay, first of all, thank you.Brad Crowell 9:00  There's a lot of questions all in one, I think it was great. (Lesley: Yeah) Thanks for that.Lesley Logan 9:03  So I you know what? I literally get how do you get everything done in my DMs on a regular basis. And if you were like, "I (Brad: Yeah) wanted to ask you that too." You're gonna keep asking, I'm gonna send you this episode. So here's, here's the deal. In the past when it was just myself and myself, and I paid Brad's company to help. I feel you, like I frickin fill you and I was so scared. I was so scared to hire. I didn't think I could afford it. I didn't think my business was big enough. I don't know who I thought assistants were for. But a lot of the stuff we actually, like a scheduling tool was like hugely essential to getting things done because you'd be surprised what technology can do if they can work like a human.Brad Crowell 9:51  Let me just start, let me just start over (Lesley: Okay) because when we met, you were texting all of your clients, (Lesley: I was.) every time, every weekLesley Logan 9:58  So you are doing that, you're not alone, I too texted. I had over six figure teaching business 20 hours a week. (Brad: And she was texting all of her clients.) Texting clients, (Brad: and ...) confiming them through text. I never had a day off because they were texting me on my day off to reschedule.Brad Crowell 10:12  On Sunday, Saturday, it didn't matter. It was like she was always texting people to book them. And then she had this hilarious like frenzy. She was like, "Hey, Thursday at three just opened up who wants it?" And then like, ...Lesley Logan 10:25  Yeah, and that was the whole (Brad: you know) thing (Brad: but) and that was annoying. And then I had a client, who was a 6am client, and he would text me at 5:45 in the morning, going, "I'm hungover. I'm not coming in." I'm like, fuckin' jerk." Because like, so I had to have a talk with him. I was like, "You, if you are drinking the night before, and you do not cancel me at the bar. I'm charging you double. (Brad: Yeah) Do not text me 15 mins before because I'm already up. I'm already on my run." (Brad: I'm already there.) I could have slept in. (Brad: Right) So anyways, (Brad: totally) soBrad Crowell 10:54  Anyway, so the point ...Lesley Logan 10:56  The irony is, he's the guy, we got the scheduling tool from. (Lesley laughs)Brad Crowell 10:59  Yeah, that's true. So he had a scheduling tool business. And when we were talking about it, it was like, "What if all of this stuff was not something you're texting them. Instead, it was in a scheduling tool." And we worked with them for like two or three years to try to build a scheduling tool that was specifically for fitness people. And that was obviously a competitor to Mind Body. And because we were we were annoyed at it. And it was also really costly.Lesley Logan 11:30  That was too expensive. It wasn't like, I would rather have a real like human being assistant, if I was going to spend 200 bucks, I'd like you knowBrad Crowell 11:36  Yeah, I mean, you're you're managing 20 or 30 clients. Right? (Lesley: Yeah) And spent $200 a month to do that didn't seem to make sense. So anyway, we, we started working with this company to build an app that we could then turn around and offer to other Pilates instructors. And unfortunately, that didn't last the way that we had hoped. And after some time, the company actually decided not to build the fitness app. And so we're like, alright, and you know, it's fine. Our business changed, our business had changed a bit at that point. So we were (Lesley: Oh yeah ...) doing things a little differently, but (Lesley: and then the pandemic) and then the pandemic, and that obviously jacked it all up. But during the pandemic, the craziest thing happened, we were approached by another software company, and they said, "Hey, we love what you're doing with Profitable Pilates, you should check out what we're doing. We would love to customize our app to do what you want." (Lesley: Yeah) And I was like, "I'm sorry, say that last part again?" So we get a chance to sit down with them and to review what it is that they're doing. And then we got to add in fitness business coaching (Lesley: Yeah) to their (Lesley: Yeah) amazing scheduling tool. (Lesley: Yeah) And that was like I wish that had been there when we were looking for a (Lesley: Oh my God) scheduling tool years before. (Lesley: Yeah) and now this is the only scheduling tool out there that has a fitness business coaching built into the app, (Lesley: Yeah) you know, and it's all directed by you know Lesley, so the the anyway you you need this app because it's going to save you all of that time texting, all that time scheduling, you're going to automatically be charging people for late cancels, all this stuff (Lesley: Yeah) and what what circling back around (Lesley: to this question) to the question all of this stuff takes so much time.Lesley Logan 13:27  People don't realize like actually how much time it takes until they have to do it anymore. The the the the idea that when you go to check your text messages, your business is blended with your personal life is overwhelming, (Brad: That's actually stressful.) it's very stressful (Brad: Yeah) Brad is very big on this, we don't like he and I try really really hard not to even text each other about business. (Brad: Yeah) Like we it is like a last record like, "911. Holy get on here." (Brad: Yeah, texts each other. Right.) But um so I, if you are a fitness business instructor and you are overwhelmed, you need my scheduling tool, get in the show notes to get the 30 day free trial, (Brad: Yup) it will act as an assistant for you and it's like the fee once you start is 50 bucks a month. I promise you you cannot find an assistant for 50 bucks a month and so it's going to take over a lot of the busy work that you have to do especially the bookkeeping, the payroll, the the package can't count...Brad Crowell 14:18  Yeah, if you have a team there's a there's another level that does teams you can pay them all the things. Anyway (Lesley: anyway) but the the I think that the biggest thing is the mental space that you're going to get back (Lesley: Yeah) that you don't have to think about, "Oh, I have to remember to text this person because they canceled or no ..." Lesley Logan 14:34  And that's overwhelming like keeping all that in your head. (Brad: Rght) And you're gonna miss it and then you're gonna and then if you are overwhelmed right now, I know you, if you're listening to this podcast, you are a recovering or like still a perfectionist overachiever person. Hi, I see you. And you are going to get mad at yourself when you forgot to text someone in time to get them scheduled for something and you're like, "I lost that money." You need a scheduling tool. I promise (Brad: Yeah) you. I don't care how little you think your business It's going to allow you to feel legitimate, it's going to take your business away from your personal life and allow you to have space and grace. (Brad: Yeah) The other thing ... (Brad: ... oh, God.) Oh, I was just gonna go to the next question ...Brad Crowell 15:10  Oh, so if you if you have any interest in how Lesley schedules her actual calendar, we've got a free webinar on that that also will lead you to this our scheduling tool, the webinars called Ditching Busy and ditchingbusy.com. (Lesley: Yeah) If you want to go directly and skip the webinar and go directly to download the app, we will put that link in the show notes.Lesley Logan 15:33  Yeah. So the second question is, or the second two questions, "Do have an assistant when you need to know you need an assistant? (Brad: Yeah) So in full transparency, we all have assistants in our company, because while I have, like the tools for people to schedule with me, I actually need someone to help me schedule me for other things. (Brad: Sure) So um, so that could not be automated by a bot. Anyway. And so and Brad, same thing like he, he has, we have a scheduling tool for him. But we need someone to monitor that and also help him get things on the book.And protect my calendar, and all, you know, I double book myself sometimes all the things, you know.Yeah, so so in fact, we do have assistants, even our operations person has an assistant now, how do you know you need assistant? When like you have made sure you've automated everything you frickin can (Brad: Yeah) and you still can't get it all done. (Brad: Yeah) You need and you also need ...Brad Crowell 16:33  And when you when you feel like you're barely keeping your head above water, (Lesley: Yeah) and you've already put automations in place, because that's like, like, for example, we we had the first assistant that we ever hired. You know, she was with us for four years. (Lesley: Shout out to Lindsay.) Yeah, Lindsay, she's the most organized person we've ever met. She's amazing.Lesley Logan 16:34  Seriously, I know. And she's ... (Brad: but after ...) all of these things. And I'm like, "That girl's kid is going to be the most organized child."Brad Crowell 16:51  But after two years, she was like, "Hey," and she raised her hand, she's like, "By the way, I'm so maxed on my hours, I can't do anything else." And we went back and we looked at all the things we had asked her to do two years ago, and we're like, "Oh, you're still doing that." PS, we can automate that now. And so we took like, almost a third, maybe even half of what we had originally asked her to do. And we turned it into some kind of an automation, which freed up a bunch of time for her to be able to do the things that were actually benefiting us, (Lesley: Yeah) you know, so (Lesley: and so I know ...) automation is first and then you know, you need to then when you still like, "Wow, I just can't manage it all." That's when you would consider bringing on an assistant.Lesley Logan 17:37  And you would bring on an assistant and you didn't ask this but I'm gonna tell you whose strengths are your weaknesses. So you're not hiring another you. You're hiring someone who is like, I am so not detail oriented, literally came in with an idea to the team and I'm like, "Great, can you tell my assistant that idea and tell her to help me schedule it." And that's just (Brad: Right) because my strengths are not details, that is not and when I have to get in the details, it immediately pulls me into this like I get frickin negative to be honest I like get pissy, I like don't have an abundance mindset. So I have learned to delegate that off into people whose strengths are the details. So I love this question. Thank you (Brad: Great question.) for asking. (Brad: Yeah) Really amazing. If you have a question for us that you would like our opinion on, just DMs at the @be_it_pod. (Brad: And it can be anything.) Yeah, you can ask Brad about his cactuses. He loves it.Brad Crowell 18:27  I mean, we were just listening to Iliza (Lesley: Schlesinger) Schlesinger. And her the questions she gets are, (Lesley: Yeah) they make no sense to me why, anyway, ask them because how could she possibly ...Lesley Logan 18:40  You want to ask me about our wedding? You can ask us about our wedding.Brad Crowell 18:42  ... Be an expert on some of this stuff. But I love it. I think it's amazing. So you can ask us anything.Lesley Logan 18:47  You can ask us anything. It does not have to be business. It does not have any Pilates. (Brad: Nope) It can literally be like, like, you know, what's your favorite water bottle? Which I will tell you once they freakin pay me because I'm obsessed with this bottle everyone.Brad Crowell 18:58  Yeah, yeah, we've got a new company.Lesley Logan 18:59  I'm obsessed (Brad: They are pretty cool.) And the moment you hear me talking about it. Yes, I'm getting paid. And yes, you're gonna buy it. (Brad laughs) Anyways, I think we should talk about Kellee.Brad Crowell 19:08  Yeah, let's talk about Kellee. All right. Eliza David, (Lesley: whoa) when a pen is in hand, and Kellee Forkenbrock on the day to day, when she's working in the library. She's hanging with her kids or attending grad school. Kellee is an author, student, librarian and Mama whose life began at 40. Or so she says when she decided to get sober and started following her passions. (Lesley: Okay ...) So I'm just gonna say that again. She's got two names because one is her pen name. And the other is her real name. (Lesley: Yes. Okay.) Yeah. (Lesley: So) I know we just gave it away even though we told you at the beginning that you need to do listen the other episode but ...Lesley Logan 19:49  You know if they made it this far. Now they're in. You're in. (Brad: It's true. Now you're in.) First of all, also, I think if you buy her books on Amazon and like 99 cents and there's some free ones.Brad Crowell 19:56  Yeah. They're 99 cents, she's got one free and the others at 99 cents. (Lesley: Yeah and ...) So go support Eliza David. That's what with the z - e l i z aLesley Logan 20:04  And if you're not if you're like, "I don't do steamy romance." Let me just tell you after Dr. Celeste, and the, you know, the Fifty Shades of Grey, I think we all could use, like a little reprieve of like learning things and you know all this stuff like go let your mind wander. So, go go read her books. I think that'd be great. She's amazing. I'm gonna jump in with one thing I love that she said, which is the journey is not a waste and this one. (Brad: Yeah) I gotta be honest, I I'm a recovering perfectionist and overachiever. Notice it is inactive recovering. Because I freaking hate when things don't go the way I plan. And I want 100% start off with like, what a waste of time. That was such a waste of time or like we make a wrong turn like, "Oh my God, that was like 20 minutes." That is ...Brad Crowell 20:51  I know. I get frustrated too. When I when I mess up the directions.Lesley Logan 20:54  It just happened the other day. (Brad: Yeah) We were getting tile, you had to go to another appointment. (Brad: Yeah) And you missed the exit. And you're like, you're like so mad at yourself. And you made it to your appointment on time anyway.Brad Crowell 20:54  I did. I made it.Lesley Logan 20:54  Because Vegas has no traffic. Anyway, the point is, I'm still I believe this, I 100% like cosign subscribe, like the journey is not a waste, I will tattoo it somewhere on my body. And yet, I catch myself thinking it's a waste. And so I really love that she mentioned this because I needed the reminder, that means you all need the reminder. And ...Brad Crowell 21:27  Well, so okay, so she's sober. (Lesley: Yeah) And she didn't get sober until I believe her early like end of her late 30s, late 30s, early 40s. I'm not sure exactly. But it I would imagine, it would be very easy to go. Wow 20 years of hard drinking, I feel like was a waste.Lesley Logan 21:46  Well, we'll just say drinking. I don't want to put a thing attached though I don't know ...Brad Crowell 21:50  Oh, she very clearly said hard drinking (Lesley: Okay) in the interview. (Lesley: If she said, okay, that's fine. And ...) Straight up. She transitioned from binge drinking in college to (Lesley: Well, she didn't have like a bubble.) she said she had three phases. (Lesley: Yeah. Okay.) She said binge drinking in college to to the New York West Side martinis to the wine Mama. (Lesley: Oh, and she ...) And she said when, when she said the reason that the big, the big awareness was when her daughter was like, "Mom, you're having a bad day? Do you want mommy juice?" And (Lesley: yeah) she was like, "Oh, my God."Lesley Logan 22:25  Well, we we we have a member whose kids also pour... poured mommy juice for her. And she's like, "Is this a bad thing?" (Lesley laughs) (Brad: Right. So ... ) It was a pandemic. We'll give her a break.Brad Crowell 22:36  ... anyway, definitely, she definitely put that out there. But anyway, I think that it would be easy to look back on that and say, "What a waste?"Lesley Logan 22:46  Yeah. And you know, here's the deal. If you took it, (Brad: That I would disagree.) Yeah. And she would too. (Brad: Yes) So, whether you like if you think you took the wrong job, or you did the wrong person or you chuck the wrong route to work one day or, you know, you did something you're like, "That was so stupid." None of that is a waste. All of it, is a lessons and learning experiences. And I you know, I I think we need to be kinder to ourselves, and we need to almost be more of a observer in those times where things don't go the way we planned (Brad: Yeah) or we made a decision. We look back on and go, "Woah, that was dumb." You know, I mean, I was just had a ...Brad Crowell 23:25  It's really hard. It's really hard to be kind to yourself.Lesley Logan 23:28  Well, I was just on a lunch date with someone. And we were talking about exes. And like, I didn't say this because I have, I am so grateful. I but like she had mentioned like, "You know, I wasted all this time with these people." And I and I said, "You know, my husband and I probably would not have married each other if we had not had the relationship before." Because I wasn't (Brad: I think that's very ...) like a musican. Are you kidding? (Brad: Yeah) Because I dated all these perfect on paper people I was like, well guess what? Let's try something new. So I like the journey is not a waste, everything is setting you up for the next step. And I was just, (Brad: Yeah) "Who was I talking to about ...?"Brad Crowell 23:29  ... the successes and the failuresLesley Logan 23:36  Yeah, but I was talking to somebody about video games maybe the podcast, anyways. Basically like Mario Brothers, Donkey Kong that's a video games I played. So so sorry go back to your elder millennial days (Brad: and duck hunter.) Yeah, I did not get Duck Hunter, (Brad: Oh) because you needed it like an extra thing. (Brad: Yeah) I was poor. So um, the fact that we had Donkey Kong and Mario Brothers when my grandfather got tired of it. Anyways, so you like you do a level and you learn a bad guy and you beat that bad guy and then the next level you have that bad guy but you know but then there's a new bad guy and then you learn that and then the (Brad: Sure) next level and then you get to the palace to save the fucking princess. And I frickin hate it with no save a fucking princess. Like it could be a frickin prince by the way. Anyways, we're saving someone and all the bad guys you've ever had to be are all there, right?Brad Crowell 25:00  Also her name was Princess Toadstool. (Brad laughs) That's such a weird name.Lesley Logan 25:05  Somebody didn't like women. Anyways, the truth is, is that you could not be at that level if you hadn't done the other levels. (Brad: Yeah) So whatever you're about to go up to whatever obstacles in your way, the only reason you actually have any attempt at achieving, getting past it going through it being on the other side of it is because of the journey you had before it. All the things you had before, all the lessons you learned, whether you choose to learn from those lessons that's on you. But but they're all happening for you.Brad Crowell 25:37  Well, I think it's funny. Funny is the wrong word. I think that it's when it becomes circuitous. If you don't learn from it.Lesley Logan 25:45  Can you say that word again?Brad Crowell 25:46  Circuitous. (Lesley: I don't think I know it.) ... meaning it's a circuit. (Lesley: Oh) (Lesley laughs) It's a circle as a better way to say. So you won't, you know, if you don't learn from the experience you had, you somehow, in some form, you end up repeating that experience. (Lesley: Oh) So I think a great example is people who end up dating the quote, unquote, "same person over and over" or they quote, unquote, "make the same mistakes over and over and over". It's because, you know, you haven't learned from it the first time (Lesley: Yeah) or the second time or third time. (Lesley: Yeah.) And so becomes a pattern.Lesley Logan 26:21  Yeah. Well, anyways, I guess we could talk about that for an hour. (Brad: It's a whole another thing.) Thank you, Kellee, for that. What did you love what she said?Brad Crowell 26:32  So she said, she actually had this whole conversation about discern... discerning, the voice of fear, versus the voice of reason. (Lesley: Yeah) And I thought that was, (Lesley: She's brilliant.) that was really poignant. Yeah. I mean, like ...Lesley Logan 26:49  We're gonna get Brad word of the day toilet paper for the pod, like you can poignant, circuitous.Brad Crowell 26:54  That was a really gracious. No, so so ...Lesley Logan 26:59  Poignant is great. It fits perfectly. Keep it in.Brad Crowell 27:01  Yeah, she, she. I thought this was really cool because everybody second guesses themselves, you know. And ... it like for her, she was talking about going to get a master's degree. You know, she's in her, I think mid 30s at that point. And she's like, "Really now? Why, you know, is this the right thing to do?" Her husband was excited about it. She already had kids at this point. But, you know, and then she started to second guess herself. And she's like, "Wow. Really, do I need this? Why do I," you know, and started this, like, you know, rabbit trail of why. And, ultimately, that allowed her to come through the fear and decide this is the voice of reason, not the voice of, you know, (Lesley: fear) fear. Because, like, is she afraid that no one's going to take her seriously unless she has the degree. Right? (Lesley: Yeah) Or is she going to further her career and life by having this degree?Lesley Logan 28:07  Yeah, I think that I think this is like y'all. I don't know, somehow this is becoming a shirt. Like, people like, "Oh, my gut says this." Is it your gut, though? Is it like is it your gut? Or are you, is it a fear voice in there? And I think, I think a lot of times obstacles, fear voices, they're going to come up on purpose, how bad are you going to fight for them? Are you going to reason with yourself? Are going to take time to get to know that, that the difference of it and and so I, I would love to hear if you have and I, if you have a clear understanding of the voice of fear versus voice of reason. And also, by the way, I'm reading this book Chatter, but you should name them you should have a name for the voice of reason. (Brad: Oh, yeah.) And you should have a name for the voice of fear and you should have a name for that bitch in your head who's like telling you to, "You're not good enough." They should all like, they should all be named. And and you can go you know what, "Tina, (Sorry for the Tina's listening. I love you. This is I'm just picking out Tina, it came to my head.) I hear you and I'm not afraid of that." (Brad: Yeah) But thank you for that. You can take that and also ...Brad Crowell 29:13  We're gonna get there, we're gonna get there. (Lesley: Okay ..) But I think that, you know, the, the way that she decided this was a voice of reason not fear was to dig into her, 'why'. Why am I doing this? What you know, like, why go after a master's degree? Why at this point in my life, you know, why do I want to do this? And when she began to analyze that, when she began to look at her 'why', then it allowed her to confidently say, I I should do, I should I should do this. Sorry. Our dog is digging at the carpet because the carpet is clearly not soft enough.Lesley Logan 29:58  Well, but also she has with the current state of our house is because she dug it two carpets. (Brad: It's true.) And she won. (Brad: Yeah) So I just sent her a very soft hair tie.Brad Crowell 30:10  So but but she so Kellee was talking about her why, and her why allowed her to confidently make the decision. And that is something that each and every one of us can take away and really start to shake that like imposter syndrome. (Lesley: Yeah) You know that that fear based decision making. Why are you doing what you're doing, will help you confidently make the decision.Lesley Logan 30:39  I Kellee, I'm obsessed with you and Rachel Piper, our OPC teacher, girl. Thank you. Thank you for introduction. (Brad: Good choice. Good referral.) Okay, so let's talk about the BE IT action item that she had, because I have referenced it a couple of times (Brad: You have) I'm so excited about it.Brad Crowell 30:56  Yeah. All right. All right. So what bold, executable, intrinsic or targeted action items can we take away from your convo with Kellee Forkenbrock?Lesley Logan 31:04  Learn to say thank you. Learn to say thank you. Thank you, Tina. Thank you, I don't know the voice of reason. It just ...Brad Crowell 31:15  The voice of fear, the voice of reason, the ...Lesley Logan 31:18  Yeah. Name them all for yourself. Name yourself, thank yourself. Then she said thank you for the for for releasing from me from that ex. Thank you for this argument I get to have with another.Brad Crowell 31:28  Well, everything about this goes back to the the the first action item that you pulled out, which is the journey is not a waste.Lesley Logan 31:35  Thank you for that opportunity to learn about myself.Brad Crowell 31:39  Right. Thank you for you know, bringing me to a place where I realized that this is no longer serving me whatever this might be. Kellee's case, she was talking about alcohol, you know, and this is not serving me anymore. And I've become aware of it. Thank you for that experience. I mean you move on. (Lesley: Yeah) Could be changing a job. It could be firing a client. It could be, I don't know (Lesley: Yeah, I think ...) whatever, opening a new bank account.Lesley Logan 32:05  I mean, like, and also when she said learn to say thank you. She didn't say and then qualify it. So my ladies listening when someone says you look amazing. Don't say this old thing from Ross. I don't care if it's this old thing from Ross, say thank you. (Brad: Right, this old thing from Ross, awww) Or it was on sale. Like ...Brad Crowell 32:26  No, you don't have to, that's just deflection that's not actually receiving.Lesley Logan 32:29  You're literally not receiving it. So thank thank thank you. Thank you. Thank you. Thank you. First of all, thank you for listening.Brad Crowell 32:38  Yeah, thank you for listening.Lesley Logan 32:40  Thank you, Kellee, for becoming like part of our world. I or letting us into your world or I don't know, I'm just freaking excited to know you. I'm gonna go get a library card. By the time, (Brad: Yeah) you listen to this, I have a library card because I actually have 17 books. I want to listen to 17 like exact, because I just listened to an interview with a woman. She said 'yes' to the podcast, by the way. (Brad: Oh yeah) So I'm super excited about it. And it's three books about venture capitalism. And you're like, "What Lesley, I don't want to know anything about that." Let me just tell you, my ladies listening because I know what our listeners are hello to the men, but 98% of you are girls. Women identify as women. Here's a deal. We need to know how to create wealth. (Brad: Yeah) Because I'm sorry, I'm not waiting 202 years to achieve the same wealth as men. You shouldn't be excited about that. So I'm getting a library card because. Brad Crowell 33:28  They don't know what you're referring to. But yes.Lesley Logan 33:30  She's coming on, you'll know when (Brad: Yeah) you'll know. You'll know when it comes on. (Brad: Yeah) Thank you for listening. Thank you. (Brad: Thank you.) I'm getting a library card because this woman rapid, like rattled off like three books that I have to listen to. And then I met with this coffee girl, and she ran off three new books I need to read. And so I just need a library card because I refused to buy extra credits on Audible. So I'm just gonna (Brad: Yeah, I know.) go with that. And you too. (Brad: I went too.) You too, should get a library card. (Brad: You too.) Let's all support our local librarians. Okay, Kellee, thank you. (Brad: Thank you.) Brad, thanks for being here.Brad Crowell 34:01  Oh, thanks, Lesley. Same to you.Lesley Logan 34:04  Thank you for saying my name correctly. I'm Lesley Logan.Brad Crowell 34:07  And I'm Brad Crowell.Lesley Logan 34:09  Thank you for joining us today. It's just because people always say it wrong. (Brad: I know.) And they and you know what if you've done that it's okay.Brad Crowell 34:16  We still love you.Lesley Logan 34:17  I'll still say thank you.Brad Crowell 34:18  Thank you for saying her name wrong. (Lesley: Yeah.)Lesley Logan 34:22  Thank you for being here. How are you going to use these BE IT actions action items in your life? I want to know, tag the @be_it_pod. Brad wants to know, he's @cactus_daddie by the way. There's a i e at the end. So, I spell it right. And Kellee. By the way, Kellee is with two e's. SoBrad Crowell 34:38  K e l l e e (Lesley: Yeah. But she is ...) Forkenbrock. You can't mess that out.Lesley Logan 34:42  Yeah. Her instagram handle if I work, recall is @writegirlproblems. Right? As in ...Brad Crowell 34:48  It'll be in the show notes because I don't actually remember.Lesley Logan 34:51  It'll be in the show notes. Don't worry about it. I remember because I really like it. So tag us both. And if you're feeling fancy tag @cactus_daddie. So we ...Brad Crowell 35:00  And 99 cents, go find some of her books.Lesley Logan 35:02  I know. (Brad: Yeah) Oh my gosh. Go get some steamy romance in your life. (Brad: Eliza David) Eliza David. (Brad: Oh yeah.) Anyways, freaking obsessed. Kellee, thank you so much. How are you going use these BE IT action items in your life? We want to know. Tag us and until next time, Be It Till You See It.Brad Crowell 35:19  Bye for now.Lesley Logan 35:22  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 35:55  It's written, produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 36:06  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 36:10  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 36:19  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 36:31  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whoohoo! Happy 100 episodes. A huge thank you to each Be It listener! This special episode holds bold moments, check ins from past podcast guests, and ways to use visualization to get to your goals. Download the PP version of Pocket Suite hereClick Here if you want free webinar for scheduling tips and how to rule your calendarIf you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:A thank you to 100 episodes with YOU, our listenerPretty women (bold) moments Solving peoples problems with what comes naturally to youHow do you want to feel when you hit your goals? Who do you want to be surrounded with and interacting with?Imagine 2 people you want to meetVisualize it, it can happenEpisode References/Links:Atomic Habits by James ClearProfitable Pilates Assistant free trailTiny Habits by BJ Fogg  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the prosperous convo I have with Chinwe Onyeagoro in our last episode. If you haven't yet listened to that episode, what are you doing? She's amazing. (Brad: Yeah) Go listen to that. (Brad: You have to listen to it.) Then come back and join us or, you know, listen to this one, then listen to that one. You know, here's the deal guys in those ounces the beginning, I have four dogs in this tiny room with me. Brad is in Cambodia. There (Brad: Hello Cambodia) are concrete workers, there are concrete workers where he is. And we also live in a village someone could end up having a wedding and one of these dogs could ...Brad Crowell 1:26  I'm sure we'll hear the the pagoda with the monks chanting. (Lesley: Yeah) They just do it all day long.Lesley Logan 1:32  Currently Milo was trying to get underneath the dog bed even more. (Lesley laughs) And so we'll just see how it goes, everyone. We'll see how it goes. But here we are the 100th episode and we still ...Brad Crowell 1:43  Happy 100!Lesley Logan 1:43  We are hundred! (Lesley laughs)Amy Ledin 1:49  Hey, this is Amy Ledin from episode 5, just checking back with you Be It listeners. And while I would love to share something new that I'm doing just as I work toward that being it till you see it, it's actually the same thing. I'm doing the daily practices, because we know how to start sexy. But this is where we really see the change, the daily visualization and just honestly just keeping my promises.Megan Linney 2:14  Hey there Be It Till You See It listeners. This is Megan Linney from episode 63. I just wanted to check in and see if everyone's doing with their curiosity. I'm still out here being curious, looking around the corners, opening up my mind and my heart, but the things that are coming my way and I'm wondering if you are too. And if you aren't just a gentle reminder to stay curious because that's were all the satisfaction is. So good luck, and if you haven't checked out the episode 63 where Lesley and I get down about what motivates us and sometimes just proving the haters wrong is enough to get you going. So I hope you're well, and I hope you are continuing to go for yours. Thanks.Lesley Logan 2:56  Oh my God, I can't even believe it. I can't believe, I can't believe we did 100 episodes.Brad Crowell 3:02  I I think that we wouldn't be doing 100 episodes if we weren't getting a response from people about the pod. So ... (Lesley: That's true. I definitely way think we ...) for everything for everyone. Yeah, for everyone who has left us a review on Apple, or commented on a YouTube video or DMed us on Instagram. Seriously, thank you so much. We, I mean, I love doing this because I you know, because it's fun. But, you know, there comes a point where you choose, is this a really amazing hobby? Or is this something that we're actually gonna keep doing? Because it's it's, you know, touching people's lives and having an impact. And we wouldn't be doing this without you. So (Lesley: Yeah) thank you for listening. It's really amazing.Lesley Logan 3:46  Thank you for listening. And thank you for sharing and thank you for, well, all the things I'm like I'm really excited about also all the guests we've had that means 50 guests.Brad Crowell 3:57  50 guests. Yeah, and they've been some fantastic guests too. I mean, every single convo had some epic things to take away from it.Lesley Logan 4:04  I know. I know. I learned something new all the time. And it's been really fun. And I mean, I happen to know the future and there's some epic guests coming to ... episode which I'm also excited to that. (Lesley and Brad laughs)Brad Crowell 4:16  Are you gonna tell me how you how you know the future. That's amazing.Lesley Logan 4:20  I know what's been really you know, one of the most hilarious things is, I have recorded recaps with Clare (Brad: Yeah) while you've been in Cambodia thinking you would be back from Cambodia for us to record this episode together. (Brad: Yeah) And so no, you're not back. But you will (Brad" I'll back) be back when this comes out. Fingers crossed, all things wheeling you by the time this episode lands in people's ears you will be back in the state.Brad Crowell 4:49  And and COVID free.Lesley Logan 4:51  Yeah, yeah. So everyone ...Brad Crowell 4:53  Which is why, which is why I'm not back. Suprise announcement! (Lesley and Brad laughs)Lesley Logan 4:59  Surprise! Brad, if you are not watching on YouTube. Brad is in our property in Cambodia. You know, I think we just ...Brad Crowell 5:04  Yeah, in fact ... You tell that, I'll share a little visual for anybody who's here.Lesley Logan 5:10  For anyone watching YouTube. I actually think you just really wanted to see SOCOM when because basically while he was going to be in Cambodia with my father, our property manager was going to be on her own holiday for the new year, and they're (Brad: Yeah) literally gonna miss each other. And now I'm just thinking that you're like, "You know what? No, really. SOCOM and I really did want to like have an in person meeting." (Lesley and Brad laughs)Brad Crowell 5:32  Well, if you're watching on YouTube, you should check it out. If you're not, this is our building. (Lesley: Yeah, it's so pretty.) It's 12 12 bedrooms, there are 12 individual apartments. And then we have built this fantastic patio here a couple years back to practice Pilates on. And if you host yoga retreats, you can take our space. But the reason that we're here this past three weeks is because we've been doing construction, you can see this, this epic pile of sand and rock. We've been doing all of the the wall back there is now nice and smooth. It looks so beautiful. (Lesley: And the wall looks amazing.) This is the team in fact. (Lesley: Yeah) And you're seeing everybody on lunch break right now, they this is the concrete team. (Lesley: For those of you ...) They did our patio.Lesley Logan 6:14  listening, (Brad: our driveway) just picture, just picture the jungle, and then a beautiful, beautiful mansion with 12 bedrooms. (Lesley laughs) (Brad: Yeah pretty much.) It really is. It's it's really crazy. So it's amazing. I am still so jealous. I'm not there. Had I been there? I would have left you there. Because ...Brad Crowell 6:38  Yeah, we weren't planning on staying as long as we currently are staying. But basically, we'll be back. We will be back next week. And I'm actually looking forward to being home.Lesley Logan 6:50  Next week is basically, hopefully two weeks before you this gets to your ears so that we're like in the future and (Brad: Yeah) past the same time. We're in two places at once. Anyways, back to the 100th episode. Seriously, when I told Brad, I wanted to do this, I wanted to this years ago. And it was never like the right time. It was never the right time. And then I finally (Brad: This making the pod.) the pod. And we're doing it. And Brad said, "Yes, because it won't involve me." And it has evolved him so much. (Brad and Lesley laughs)Brad Crowell 7:24  I didn't forget about that. That's true.Lesley Logan 7:26  And I just want to say (Brad: Yeah it's a...) I want to say this thing because it's been on my mind, I posted on one of my Instagram accounts for my business coaching. Everything looks every job looks easy when you're not the one doing it. And this podcast, Brad said it like it would just be a fun hobby. It is hobby. Sure. This is not thing that I would do as a hobby, I would macro may as a hobby, I'll be really honest. But this has been really rewarding in a lot of ways. A) I truly love sharing all these different guests with you and getting their message out because they are doing amazing, incredible things in this world. And they're so so inspiring. But also hearing from you all, what what BE IT actions you've taken, which ones have worked for you. It's really truly beautiful and amazing. And an action is such an important thing for me. So I just want to say, I know Brad already said it, but I have to say thank you, let's keep it going. This is 100 of the first 100 of hopefully another 1000 like this is the thing that we're gonna do forever. I mean it but one thing is really true. The BE IT action items are really important to me, because action is what really does change things. You can you can decide in a moment to change your mind. But you've got to take action for that to to be cemented. And so I really hope you've been listening to all the BE IT action items. And even if just want to go to episodes and just listen last few minutes. That's where they are. Yeah, but at the end (Brad: Yeah) end of the day, for a reason. And because of the 100th episode, we reached out to our past guests, we said, "Hey, what are you doing to be it till you see it right now?" And so you're gonna hear instead of ads throughout the episode, you're gonna hear from several of our amazing guests, and I highly recommend you also, if you're not already follow us on the @be_it_pod because we have a few of those BE IT action, the updated BE IT action items in in that Instagram account, which some of them were just really long. We wanted to make sure you heard them. So there'll be there plus, plus stay to the end. We got a big announcement. Okay. (Brad: Oh) I know we do. This, Brad does it really matter what it is?Brad Crowell 9:35  I have no idea what it is.Lesley Logan 9:36  I know. So fun. I'll tell you later. I'll tell all of you. (Brad: Okay) Okay. But Brad, did we have a bold moment?Brad Crowell 9:45  Yeah, so usually we have a listener question but this today we were very excited to swap it out. Today we have a bold moment and (Lesley: Yeah) Les, did you want to read it though?Lesley Logan 10:00  I'm gonna read it. I'm gonna read it. (Brad: Okay) I know. (Brad: Yeah, go ahead. Okay.) All right. So we have one of our listeners posted this inside of one of the groups that we have. And I asked her if I could share it. So Jen, thank you so much. Here's what it is. It'sit is awesome. This is Jen's words - I was offered a new job yesterday. Back on January 14, I had a, 'I need a moment' post (that's something we have in our group, you can post 'I need a moment'). It became really clear that my time at my current job was done. It seemed like everything was a fight. I was frustrated and frankly betrayed because the words were not matching the actions at my organization. So, I took the time to reflect. What was really going on? And, at the end of the day, I realized that was about alignment. So, I had some choices. I heard LL's voice in my head, focus what I on what I can do. In the midst of the chaos and frustration and closed doors, I looked for a way. As Brad said on a recent Be It podcast, "Pain is inevitable, but suffering is optional." (that may not be an exact quote, but it's close.) I think it's pretty close. I ...Brad Crowell 10:13  It's pretty close. And I'm so grateful for being attributed that but I was quoting our guests. So yeahLesley Logan 11:10  I know. Yeah, yeah. (Brad: Thank you.) Thank you. Maybe they maybe she just listened to the recaps?Brad Crowell 11:19  That's true. Maybe she just listened to the recaps.Lesley Logan 11:21  Yeah, okay. I saw my pain as information. It was something that was happening for me (also another LL golden nugget). Well what? So, I reached out to my network. The people I know. And, from two connections, I got the opportunity to interview for two roles. And, one result resulted in a job offer. That is the freakin best. That is better than any Vegas archery shot that people so you have from two, she had two interview with boom job offer. Like come on. (Brad: Yeah) So, LL my 'Pretty Woman' moment is coming this week. Oh, okay, pause. For everyone who doesn't know Pretty Woman is one of my favorite movies of all time. Okay. And for for serious, I literally watched that movie every single day for an entire summer. And even in 2007 when I moved to LA and I had still a TV with VHS I'd put in Pretty Woman and fall asleep every night. So her Pretty Woman moment, if you don't know, if you lived under a rock, did not watch movies in the 90s. Here's what's about to happen. She's gonna go in and go into the store and no one's going to help her right. And because that's what happened. And then she comes ...Brad Crowell 12:32  Because there's an assumption that she is poor.Lesley Logan 12:35  Yes, because there's an assumption she's poor, because she's dressed in her hooker outfit. It's an amazing outfit that people would probably be wearing to Coachella right now, to be honest. But anyway, so then she comes back the next day, and she's dressed super conservative with the nice hat and the $1,000 on her outfit. And she goes, "Do you work here? I was here yesterday, you wouldn't help me. Big mistake. Huge. I have to go shopping now." So this is the Pretty Woman moment she's talking about. I just had to set the stage in case maybe you forgot that amazing scene. So my 'Pretty Woman' moment is coming this week. I will submit my resignation to the guy who said that I wasn't 'Director-level' yet. And, tell him that I've been hired at a Fortune 500 company as a Senior Director. Boom!Brad Crowell 13:23  Oh yeah. (Lesley: Big mistake. Huge ...) Big mistake.Lesley Logan 13:28  And, to be clear, while I feel really good about this change, I'm not going to this meeting with malice, or 'I told you so' attitude, (she's better human than I). I'm walking from a forking from a place of grounded. (Brad: I'm working.) And working from a place of grounded, grateful acceleration. Obviously, it just wasn't a good fit anymore for either of us. So it's time. Whoa, Jen, bold moment, y'all. So you can (Brad: amazing) put questions to us. Or you can send in your bold moments where you've taken action, and you've done your thing. This is amazing. I read this I was like crying.Brad Crowell 14:02  Yeah. We can't wait to celebrate you. I mean, this is this is (Lesley: We're celebrating) really fantastic. I mean, the the the she was feeling so frustrated in this in this situation. And instead of continuing to feel frustrated about it, she decided to take action. And she didn't even really know what action to take. So she started asking her friends and her friends were the ones that said, "Well, you should just interview here, you should interview there. I know this person or whatever." So you know, it's amazing when you talk about it, when you you know bring other people into it. You don't dwell on it only by yourself and hide it instead talk about it, sharing it. And look what happened. So that's so amazing. I can't wait to follow up with Jen in a couple months to see how things are going for her.Lesley Logan 14:47  I know oh my gosh. Oh my God. I can't wait to hear out went. Anyways, of course I want to know how it went when she's like, "Big mistake. Huge. I'm a director now." Peace out yo. (Lesley and Brad laughs) We're ... mother. All right, let's talk about Chinwe.Brad Crowell 15:03  All right. Now let's talk about Chinwe Onyeagoro. Even as a young girl creating lemonade stands, Chinwe Onyeagoro was always thinking about franchising and creating more from a Fortune 500 Strategist to co-founding the PocketSuite app, Chinwe works with small businesses, to help them succeed and simplify their companies. And I also want to just throw in there while she was helping small businesses, and before she started, PocketSuite, she was helping small businesses raise money, and she raised like $150 million for small businesses. So that is, I don't even know how that works. That's amazing. I think that's like, obviously a jaw dropping number she very, you know, she's, she's, she's humble. So she very quickly brushed over that fact. But I wanted to just call that out. You know, she, she has seen, you know, dozens and dozens, maybe who knows hundreds of business models, as she was evaluating and raising money for these companies. And what a perspective to have when then going out and deciding what she wanted to create herself?Lesley Logan 16:16  Well, I think like, that's kind of how a lot of things are created, though, right? So she saw a problem. She's like, "Oh, these people, these small businesses need this money because of this." Like it's consistent, right. And so, I think a lot of people forget, and we've talked about it before on podcast, but sometimes, episodes is like, you sit, something that comes easy to you is actually really hard for a lot of people. And (Brad: Yeah) and so you might actually have the best way of braiding your hair. And you might just be like, "Whatever, I'm just braiding my hair." But you actually could probably have a YouTube channel, he's probably people like me, who are trying to figure out how to braid this name. But you know, like, it comes so easy for you. And, and you can actually solve people's problems with that. And so she was saying, like, "Oh, I could keep raising this money, but I'm not solving the problem." And so she could have kept doing that probably would have been easier. Maybe not ...Brad Crowell 17:14  Yeah, I mean, I know she's mentioned that I think that was part of it, too, you know. So she, she, after being in it with all those companies and helping them raise $150 million, you know, across all these different companies. She basically said, "You know, I, I noticed that, the it was a recurring problem that people raising funds, because they weren't collecting the money up front." Right. (Lesley: Yeah) And she said, "This doesn't make sense to me. What if we just help them collect the money upfront, then they won't even need to go raise the money?" (Lesley: Yeah) Right. And so,Lesley Logan 17:50  So like let me put myself I have a job, I putting myself into a new job. (Brad and Lesley laughs)Brad Crowell 17:56  Basically, and, you know, so, but, but I think that's amazing. I'm gonna I'm obviously jumping in and make my talking point first here. (Lesley: Okay) But she she, you know ...Lesley Logan 18:08  For 100th let's just switch it up ...Brad Crowell 18:09  We're switching it up. Yeah. Yeah. She, she, she decided to go to the root of the problem, (Lesley: Yeah) you know, and even though that wasn't her job, but she saw a need, and that's what prompted, you know, the thought process of, well, how can we actually get them, you know, in a better position them meaning her clients, the companies who she was raising money for? How can we get them in a better position, so they wouldn't even have to take on this loan or this debt or whatever. And, and that kind of started the gears going. And then because of the people that she knew she contacted someone who was a developer and they partnered up.Lesley Logan 18:11  Yeah. Well, and so first of all, Chinwe I can't wait to my new best friend. I wish to live closer. Although they did say they need to on site, they need to off site retreat.Brad Crowell 19:02  Yeah, they need and I'm excited. They're coming to Vegas ... Lesley Logan 19:03  Guess what? I actually run retreats here. I know how to do that. Come any time, I'll host. But, you know, it's really funny, because when we, when we decided like, "Hey, we're gonna we're gonna work with them. And we're gonna have our our Profitable Pilates edition of what they do." I was like, "Yeah, (Brad: Yeah) I love her. I love what they do. This is great." And then it was like, and then you get her to go along with it. It's like, wow, she's like, he's like, this amazing, like, I already knew is like, this is a great product. I'm really excited about it. And then we have heard I'm like, well, hey, now, my new best friend Chinwe. I'm not a stalker or anything, don't worry. (Lesley laughs)Brad Crowell 19:44  Well, it's also you know, like everybody that we've connected with on her team is very kind. You know, and I think that's a direct reflection of her and who she is, and I love that I think that's amazing.Lesley Logan 19:58  Yeah, so um, yeah, I love, I love it what she, I love it what she loved it. That was great. I loved the visualize, to visualize to change your status quo, how she said, how you feel about what you're doing right now, just by visualizing what you want to be feeling like when you hit your goals, who do you want to be surrounded by and interacting with? And what do you want to be like, and this is gonna go into, you know, some of her BE IT action items, of course. But I actually think it's really easy to like to focus on what you don't like about what's happening in your status quo. I currently, as we're about to hit record is like, I don't like that you're still in Cambodia. And I'm here with four dogs. One of which farts. In this little room. (Brad and Lesley laughs) It's true. But like, if you can vis... if you take us just a second to visualize, like, how could this be different? How could this be different? You, you could end up like solving a problem for yourself that solves a problem for everybody, or you could like that could be their next thing. Or you could actually shift your mindset, which makes you change the action that you're about to take right now. You know, there's so many different things you could do, this length that you just mentioned, is actually a super powerful thing. Because we just we often just focus on we don't like what's happening. But if you just take the moment going, how do I really want this moment to be going, you might be able to figure out the next step you need to be taken in your day. So you know, I've I just really thought that was beautiful. And I think that's something we can easily think about. And it's something you can do. And maybe you can't change it exactly the way you visualize it. Like I would really love to be back at the pool in Palm Springs. That was really lovely. But what can I do instead, like, you know, how could this moment be a little bit different? I think that that actually gives you a lot of options and possibility to take action and action is the antidote to fear. And it brings clarity. Boom.Brad Crowell 21:59  Well, I was gonna say to be visualizing it is like hand in hand with be it till you see it. Right? (Lesley: Yeah) You know, you're you're actually imagining what it's going to be like, or what it could be like, right, and then you're gonna go, that will help you then come up with the action steps you need to go put that into place. It's exactly like what Chinwe did when she was working with those companies. You know, she said, "Well, what if what if we could get to the root of the problem, which is they're not collecting the money upfront? Huh. What would that be like? What can how can we help them do that?" She's visualizing it. Right? And then I was like, "Alright, well, what if we work backwards from let's give them the tools they need to go collect the money up front?" And that's when prompted the actual actions.Lesley Logan 22:45  Yeah, yeah. (Brad: Yeah) You know, I also really loved we all said, we neither of us brought this up. But I just want to bring it up really quickly, because in case you missed it, all the features that they have now that we have on our edition with all of my coaching. (Brad: Oh, yeah.) Just dropping that in there. If you're in the US, get yourself on the free trial. It's in the show notes. Okay, that's my plug. Um, but they didn't start off with that. And I think a lot of people get hung up on like, the finished product. You (Brad: Right) get hung up on like, we want we want the finished product. That is overwhelming. James Clear, who's the author of Atomic Habits. He talks about, like people like, sometimes we don't know how to make it small enough. And BJ Fogg, as you know, who I love is like you have a really small, James Clear is like some people like, "Oh, I want to run a marathon. So I'll start with 15 minutes." That is might not be small enough, right? You might have to like in Tiny Habits, you might have to just put your frickin shoes on. And so (Brad: Yeah) they didn't start off with 33 features 42 features they started off with 33.Brad Crowell 23:50  33. Yeah. (Lesley: Yeah) Yeah, exactly.Lesley Logan 23:54  And so and so I just, I really like I love that you're a big dreamer. I love it. dream as big as you want. But you have to you have to you have to understand that it's absolutely 100%. The keys to the kingdom is starting off with the smallest version of your dream. So you can get the feedback, so you can try it on, so you can actually learn some things everybody's waiting till they have the perfect thing done everything done. Dies, dies, I's dotted T's crossed. Wow. I just like put all three (Brad: Those I's dotted) of those in one word together. But really the reality is like we we've tried that before you cannot it doesn't work, it just so you know doesn't work. Listen to people make it small. Start with small thing get going and get the action and clarity out of it. So I anyways obsessed with Chinwe. (Brad: Yeah) Thank you bestfriend. (Brad: amazing) (Lesley laughs)Erika Quest 24:52  Hey, this is Erika Quest from episode number 15. I'm checking back in with you, Be It listeners. I am still totally taking action on being it till I see it and one of the major things that's happening for me in 2022 is I'm closing the doors on my brick-and-mortar Pilates studio that I had for 16 years in beautiful Laguna Beach, California, so that I can be the digital Nomad that I want to be delivering education, coaching and supporting other contract work and businesses all over the world. Hope you all are doing well.Joanna Vargas 25:30  Hi, this is Joanna Vargas from episode one checking back in with all of you Be It listeners. And you know what ever since I recorded episode one with Lesley Logan, OMG. It was so much fun. How does it get any better than that? And a recent action that I took so that I can be it till I see it, is I started journaling in the morning. I wake up early in the morning before the sunrise and I journal. And sometimes it's just a few minutes and sometimes it's up to 30 minutes as long as I write down and I take time to actualize what it is that I would like to create in my life. It is creating so much more and I'm excited to hear from all of you. I'll talk to you next time.Brad Crowell 26:14  Okay, all right. Finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can you take away from your convo with Chinwe Onyeagoro? So, do you want to go first on this one because I took first on the other?Lesley Logan 26:31  I know well, let's just mix it up with the 100th episode. All right. So she had visualisations her BE IT item. And she had four things I took one of them. And mine is I know you would have probably thought that I would have chosen the schedule one. Because we all know how I feel about ideal schedules, everybody. And I do feel that way. And I visualize all the time. But I do all the time. One thing that I actually liked that she said, and since our interview I've been thinking about this a lot is, "What do you want to be feeling like when you hit your goals?" And the reason I love this as a BE IT action item because I think it's really easy to like work frickin hard to focus on getting to the goal, you get to the goal. And often most of us don't even celebrate, we just move on to the next thing or we're like, bummed out ...Brad Crowell 26:31  We move on to the next goal. Or we don't like yeah, there isn't like a ...Lesley Logan 27:24  Or we have this expectation hangover. Because you don't have the feeling you thought you would have. But if you are, and I've been there. But if (Brad: Sure) I feel like if you visualize how you want to be feeling a) it helps get you through the frickin middle. I'm in the middle right now everyone. I'm in it, and it sucks. But the middle, you can't avoid the middle. It's there for a reason. It's how movies are made. I just keep telling myself, the middle is here. So someday, there's an entertaining movie that has you on the edge of your seat, see what's going to happen next. But when you visualize how you want to feel when you hit your goal, in the midst of the messy middle of the frickin middle, you can be thinking like, "Yeah, but when I get to this goal, I'll be poolside and Palm Springs again. Yes, yes, I'll be there. And I'll feel this way. And I'll get this massage, and I'll do these things." And so it's kind of like a carrot of some kind. But also, I feel like if I actually visualize that, then when we hit our goals, we would actually celebrate that because we've had planned the celebration the whole time, like a birthday party. Yes! ... (Brad: Right)That is you know that, you know what that is, it's so funny. I never really thought about this with a wedding. We have the reception afterwards, which is the party. (Lesley: Yeah) It is a intentional ...We planned our party big time ...Brad Crowell 28:49  Wedding party. Yeah, but I mean, I would guess most people do that. They have their wedding, which is the ceremony. And that could be in front of the, you know, the judge or a priest or whatever. And that's smaller, and it's relatively, you know, generally speaking, it's less complicated. And then there's the party afterwards. And that is a very intentional time, where we get to celebrate the fact that there was this event that happened getting married, right? When we go on and we do our goals in life, and we're like, "I want to, you know, bring on 10 clients or I want to make $40,000 or $100,000" or whatever your number is ...Lesley Logan 29:32  Or maybe you're just wanting to retire early.Brad Crowell 29:35  Yeah, whatever, whatever the thing is, then, but we we hit that and then it's like, "Great. Now I want 20 clients. Now I want 50,000. Now I want 200,000." But we didn't take a moment like we do in a wedding to celebrate the event. Right? And it's and when you when you work that way it's it's actually easy to get into that routine of like, "Great. Hit it next. Great. Hit it next." You know, I mean, we've done it a bunch of times and with with as we've been growing our company, you it becomes you forget that you've succeeded in something you forget. You just kind of were like, "Okay, cool. What's next?" (Lesley: Yeah) And and that that makes things you know, like boring actually. And it becomes a slog instead of it being exciting.Lesley Logan 30:21  Yeah, agreed, agreed. So anyways, I, since our since I interviewed her and I heard that I've been really trying to think about that. And like, I drove myself to Palm Springs. I've now done this two times, I've driven (Brad: Yeah) myself 4.5 hours to the desert. And I've taken the scenic route. And part partially this trip, a) I heard this interview with her and b) I was driving my dad's car and his car does not accept my phone charger. So I had to literally like save the battery. So I started off with like, battery, like low battery, whatever the mode is. And then I would turn the maps off and turn the all the things that I sorted all these things up. So for some drives, I did part of the drive, I didn't have any sound of any kind like nothing, and I was just like, driving through the desert. And I was just picturing like, "Okay, if I am in the middle now, what does the next step look like? How does it feel like what does that do? How does that excite me?" And I would if it didn't excite me, I was like, dream bigger, think differently. If it doesn't excite you, that's not the end. That's not the goal. Otherwise, why are we doing it? (Lesley laughs) So anyways, I do it here we do like but that is my BE IT action item that I've been using. Thank you Chinwe, my new best friend.Celeste Holbrook 31:40  Hey, this is Dr. Celeste Holbrook from episode 85, checking back in with you Be It listeners. I wanted to let you know that one action step that I took to be it until you see it is to sign up for a storytelling course, so that I could be more effective at telling my story about how I became a sexologist through my experience of painful sex and growing up in purity culture. So that's how I'm being it until I see it, and I hope you guys are doing the same. Talk to you soon.Laura Cain 32:13  Hey, this is Laura Cain from episode 90, checking back in with you Be It listeners. Still striving all the time to be it till you see it for. Just home for a few days to recording with the band, loving every moment this wild and unexpected ride has to offer. Take care. Bye.Brad Crowell 32:33  Yeah, and so I love that. I'm all about that. And also I know that drive and I love that drive. So I'm sorry, I wasn't there. Lesley Logan 32:41  Oh, you missed it. I took a pic... By the way, it's just sidenote interrupt you. I picnic at that Kelso train station. (Brad: Oh, cute.) Oh, yeah, there was a jail cell there. (Brad: What? Oh) Yeah, there was a jail cell there. It's still there. It was actually moved a little bit. But the actual cement place where it was was it's still there. And somebody ended up taking the jail cell and this other couple found in their backyard when they and they brought it back. And it's part of this (Brad: What?) It's like a National Park. It's like an actual match like the state has people monitoring this like park. Anyways,Brad Crowell 33:20  How about the pink... the pink phone booth?So, I saw the pink phone booth. Did not do the picture. I was going to do it on the way back but then I got invited to a pool party at the Virgin Hotel. So I had to get back to Vegas. (Brad: Okay, okay, steady get back.) Anyways ... Next well, y'all aren't gonna hear about that but Brad will. Anyways, your BE IT action item. (Lesley laughs)Yeah, so it comes back to visualizing again. And, you know, she talks about, like her whole BE IT processes about visualization. But she we're gonna take one piece she said she wanted who who do you want to be surrounded with and interacting with? And the reason I am drawn to this is because we've all heard that we're the sum of the five people you hang out with the most. You know, the, the the people who are influencing you, you know, and then obviously, you want to be in the room with the people who are doing the thing that you want to do so that you can just listen and be around them and like, you know, garner some of that energy, which is exactly why Lesley and I make sure that we're always taking coaching, that we always have coaches, and we are putting ourselves in the room with other business owners who are being innovative and creative. They're generally our peers, usually, or a little higher than us right so that we can get ideas from them and see if those are applicable to what we're doing and see you know, how we can uplevel our offerings and our business and all that stuff. And, you know, she said, visualize who you want to be surrounded with, right who is in your life, when you're where you want to be? Who you want to be interacting with. And and I think this is so important to do. It will because, you know, if you don't aspire, you know, the it's this, there's a, there's an, it's easy to just be stuck in this, this, the same old, same old, you know, in the rut. And, you know, when you like, that's one of the things that I love the most about our coaching group, our coaching group Agency, is that we have been intentionally creating a community of people who are positive, encouraging, and supportive. Right? And so when you join a community like that, you're suddenly in this one way different mindset, this room, quote, unquote, 'room', it's virtual, but in the room with people who are excited, instead of angry, negative. I mean, it's like Facebook groups, we all know how negative Facebook groups can be. Same thing with YouTube comments. They're terrible. They're always terrible. Twitter is the worst, right?Lesley Logan 35:59  Except to our listeners, our listeners, leave the best YouTube comments, thank you so much, you can keep leaving them. (Brad: You can keep leaving positive comments. We love you. Thank you.) And our OPC Facebook group is also the safest place on the planet. But we all know the other one ...Brad Crowell 36:16  Well, that that's my point is we it's because we're intentionally cultivating an environment that is (Lesley: Yeah) safe and exciting, right. But typically, that's not necessarily the case. Right? So, but, but when we, when she said this, it made me remember, oh, yeah, you know, we are constantly aspiring to be in the room, or who do we want to be surrounding ourselves with in the future? And, you know, and obviously, what I'm talking about here is in a business context, doesn't necessarily have to be a business context. (Lesley: No) It could be if you are college students ...Lesley Logan 36:50  I visualized you, I visualized you (Brad: Yeah, yeah) before I knew you, and then I visualized you. Because I, there's that. And then actually, there's a couple people that I just met that I'm like, "Ooh, I want these people to want to be in a room with me." And you know, what's crazy? The pool party I was at, I wanted to meet those people. And I got invited to this pool party. This pool party was like, aaahhh. So visualize it, and it can happen.Brad Crowell 37:17  Yeah. Say that again because I don't know if anybody heard you.Lesley Logan 37:20  Oh, well, they did. I said, visualize it because it could happen. It could happen.Brad Crowell 37:25  Because it could happen. Yeah. (Lesley: Yeah) Yeah. So ...Lesley Logan 37:27  What if like imagine, which is just like imagine all of you. We're gonna ... BE IT action item together. Picture. Let's just picture two people, two people that you don't know personally yet, but you've been wanting to know. Okay, you've been wanting to know them. Picture them right now. Where are you at with them? What are you doing? (Lesley pause) You got it, you got in your head. Okay. I'm watching Brad. So I know if he has it. Okay. All right. So now, how does it make you feel?Brad Crowell 38:07  Hmm, I mean, a little bit of a question mark of like, how can I make it happen? (Lesley: Okay) You know like, okay.Lesley Logan 38:14  But that's not ... You're not trusting the universe there. So law of attraction, right? Which I get it people are like, "Ah, the universe." It's double woo, it's one woo. Not one. It's not two. If you put out there, like literally say like Jen did, let's go back to our bold moment. (Brad: Right) Because she can she didn't want to do her job. She didn't know what the next step was. So she just asked two people. So trying to control the 'how' is not possible. I could not control you calling me. I tried. In my brain, I really did. So. Right? Um, so you have to just know that like you put it out there. Right. So who are you with? What are you doing? How does it make you feel to like, in that moment, could be connected with them? How would you feel right now? And then put out there tell two friends, "Hey, I really love to meet this person. Who do you know, who do you know, I know this person. Who do you know?" And also, we've just had somebody reach out to us recently. Who wants to do a collab? I've always wanted to do collab with her. Always. (Brad: Yeah) I just was like, "I want to do a collab with her. But like, what am I going to offer her?" And then someone else someone else told her, "Hey, you should collab with them." So like, just so you know, when you you don't even have to like tell random people you could just tell yourself and like, "Oh, that'd be nice. You could put in your journal." And you'd be you'd still to do action. I still have to do work. I still had to show up and do my life every day and show like and be the person that I am so that they'd be attracted to me but but you'd be really surprised. So anyways, everyone's homework if you didn't do it while I was talking about it, picture a couple people and how did it make you feel? What are you doing? And then ask two people, tell two people.Brad Crowell 39:59  Yeah, So get out there.Lesley Logan 40:01  Yeah. (Brad: All right) Anyways, something ... (Brad: Amazing) Okay, I have to tell you this really quickly, and then we'll wrap this up.Brad Crowell 40:06  Yes, an announcement.Lesley Logan 40:08  Yeah. So it's 100th episode, guess what I want to give you a bunch of stuff, I want to give you a ton of things, I want to give you BE IT action reminders everywhere all over your place. So here's what's gonna do, you have to it's, it's a one week only, so if you're listening in real time you can win this, there is a basket of merch with your name on it. And because I know people like money, a gift card. And it doesn't matter where you live in the world, I made sure it's like one of those like Visa MasterCard situations, you can use it anywhere. So you got to go to the Be It Instagram. There's a whole bunch of rules, not a ton, just a few. And there's ways to get extra entries. That means my team is literally going to log those extra interesting entries, personally, because there's no fancy way to do this whole thing. But anyways, go to the @be_it_pod on Instagram, @be_it_pod on Instagram, and you'll see the rules. You have to like the post, follow us, tag a friend who needs to be a Be It follower. And then there's ways to get extra credit, check out all the things. It's not supported by Instagram. I have to say that, but it's supported by me, supported by us. And we are really, really excited because he made it to 100. And I had, I had no idea how this would feel until I got here. And you know what, it feels really good. And I want to get to 1000/Brad Crowell 41:33  Whoa, all right, I'm in.Lesley Logan 41:36  I know (Brad: I'm in.) I just went all the way. I'm like we're 10, we're 10 xing this, so I may have to do a third episode a week, would you like a third episode a week? (Lesley laughs) Let me know. Um, tell me what you want. Anyways, thank you. Truly, truly, truly, thank you. I hope you enjoy listening to our past guests, share some more BE IT action tips that they're doing. And you can see yourself in their stuff, there's more to come. Also check out the ones we posted on the gram. And, you know, keep remember, it's not about doing every single BE IT action item. It's about doing the ones that work for you and doing the way that works for you. Because perfect is boring. Nobody wants to be friends with that. Action brings clarity. It's the antidote to fear. Brad, thank you so much for signing on to something you said you had nothing to do with and being part of all of it. (Lesley laughs)Brad Crowell 42:30  You know, I can't help myself.Lesley Logan 42:33  He likes, he likes new businesses, everyone.Brad Crowell 42:38  Amazing. Well, seriously, everyone. Thanks again, for listening, we are grateful that you're here with us on this journey. And if you have guests that you think we should be talking to let us know, just chat to us. And if you haven't left us a review, please do. So that helps other people hear this message. And, you know, allows allows us to grow ...Lesley Logan 42:58  The review... Actually, like I'll just say this, all the review is like you might think, "Oh, whatever, it doesn't mean anything." Let me just tell you it is bigger than a Yelp review is bigger than a Google review. In the podcast world reviews are everything. So yes, I have 100 episodes. And that's amazing. We can reach out to bigger and better guests. Because when you hit 100th people like, "Okay, this legit podcast," but then they actually look at the reviews, people with PR people, they look at how many reviews there are. And (Brad: Yeah) and that so your review doesn't just (Brad: Helps us get better guests) it doesn't just let other people know it's a good podcast. (Brad: I mean better. It get more guests.) It gets, gets us more guests. It gets us more guests, and we've had some amazing guests. So I mean, (Brad: Yeah, exactly.) you know, better is relative. I mean, they should (Brad: Yeah) be so lucky to be on our pod now, we are 100th episodes. (Brad and Lesley laughs) But anyways, so I just have to say that and also I really I created this podcast for you. I created it for the person I was who wish I had help and support and up and a podcast to listen to that felt realistic and inspiring and actionable. And like Chinwe created a product that people needed. I literally created this podcast because I listen to podcasts so much and I always felt like oh, that was really nice. Must be nice for them. And I really wanted to make sure that you got to hit listen to guests who could go and say this is really honestly what happened and here's some steps you can take. And so thank you for listening as if this is your first episode. Hi, welcome. Make sure you go back and listen to 99 so you know what we're talking about. If it's your 100th episode with us, thank you, thank you so much. And keep sharing it however you share it. It really does make a difference and also tell us what you're doing. Tell us your bold moments. We love answering your questions. We also love sharing your bold moments. Go Jen and and listen to some more amazing updates. Thank you everyone. I'm Lesley Logan.Brad Crowell 44:55  And I'm Brad Crowell.Lesley Logan 44:56  And you know the drill how you use this tips in your life? Tell us, screenshot this. Tag Chinwe, tag PocketSuite and let us know what you're doing to Be It Till You See It.Brad Crowell 45:07  Bye for now.Christina Lecuyer 45:10  Hey y'all, it's Christina Lecuyer here from episode number 23. And I am still being it every single day by deciding it is my turn. Congratulations to you Lesley for over 100 episodes. So freaking amazing and to all your listeners. Please keep being it until you see it and I promise you you will.Hilary Hartling 45:31  Hey, this is Hillary Hartling from episode 57, checking back in with you Be It listeners. I wanted to share with you a reminder that has done wonders for me lately, and it's this there is no rush, you can stop worrying and don't hurry. The truth is that you are never in competition for your higher purpose and calling. I hope that helps, happy be it it till you it and you've got this.Lesley Logan 45:58  That's all I've got for this episode of the Be It Till You See It podcast! One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram! I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!‘Be It Till You See It' is a production of ‘As The Crows Fly Media'.Brad Crowell 46:33  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 46:44  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 46:49  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 46:57  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all videos each week so you can.Brad Crowell 47:09  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time. Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Clarity leads to confidence. Clarity leads to process. Laugh along with Brad and LL as they talk about clarity and how to find it admidst life's changes. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:  - How to begin in the collaborating world  - Soul mapping and tracking your improvements   - “Life Lifes” and how you deal with the change  - Getting clarity to move forward   - Recognizing why you are hurrying to relax and prioritize. Episode References/Links:  - Retreat  - Soul mapping: Tori's resources  OPC Flashcards:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the abundant convo I have with Tori Gordon in our last episode. If you haven't yet listened that episode, stop this now, go back and listen to that, or listen to this and then go listen to that. Or, you know, listen to some and then some of the other, whatever you want to do. If you do you, this is the life that you're being it till you see it. So have fun and just see how it goes. Well, we are really close to The WE+LLthy Mindset with Erika Quest kicking off. And (Brad: Oh yeah) I'm really excited because this is something we only do annually. So it's like we work on it for a year. (Brad: Yeah) Percolates, sits there, she and I work on it for a year and then we do it. So I'm just really excited to actually like do the thing. But then I'm gonna have sadness, because then we're done with the thing. So anyways, that kicks off soon. And, Brad, isn't it so exciting, our retreat doors are open... (Brad: To the public. Yeah) For the for the fitness business studio owner and teacher (Brad: Yeah) retreat.So this is Profitable Pilates, if you are running a fitness business and you're feeling stuck, or you feeling like you're just kind of in a hamster wheel, where you're, you're like, just managing all your clients, and you know that whole, like, take a look back, look back at the last six to 12 months and be like, like, "Did you move the ball forward?" Right? And if the answer that is, you're feeling frustrated, and you're not really sure how you're moving it forward. Come join us (Lesley: Yeah) in, you know, in October. So it's going to be amazing. The first one we had was a couple of weeks back. And I'll tell you it was incredible experience we had, like 24 ladies (Lesley: Yeah) out of place (Lesley: none on zoom and 24 in person) Yeah. Wow. It was really ama... an incredible experience. I'm sure you've heard us talk about it multiple times. But if you want more information about that, just go to profitablepilates.com/retreat. (Lesley: Mm-hmm) And you will see everything there. If you have any questions, you can just send us a DM or, you know, ask any questions, ask all the questions. (Lesley: Yeah) I'm actually even happy to jump on a call with you. (Lesley: Yeah) So let us know.Yeah, we're I'm, I just I can't wait to see who else signed up for that we're already pretty much half filled, or at least at the time of recording this actually, we could be filled by the time you hear this. So ...Brad Crowell 3:00  That's also true.Lesley Logan 3:04  Lesley: That's also true. (Brad laughs) But the people ...Brad Crowell 3:09  In that case, get on the waitlist.Lesley Logan 3:11  Yeah, the people who have signed up already that I'm just like, I can't even wait to have them here and like, get my hands on them and their business and in all the best ways, all the good ways. So what is our audience question?Brad Crowell 3:24  This is a fun one. So if you haven't heard Erika Quest has been coaching inside of Agency. (Lesley: Mm-hmm) And she only makes her coaching available inside of Agency now. (Lesley: Mm-hmm) And that is Lesley and I feel super honored that she that she's here with us, and that she's coaching instead of Agency, because she's brilliant. (Lesley: Yeah) And the question was, "How did you start collaborating with someone as amazing and, you know, (Lesley: Yeah) famous as Erika Quest?"Lesley Logan 4:00  Yeah, yeah, like, and also like, because I'm assuming the person is wanting to also figure out ways to collaborate. And, you know, I'll say like, I'll tell you my story, you can see yourself in it, and then I'll give you some tips. So, Erika actually reached out to me, because I was putting out content around business advice. And she was doing the blogging for business advice for Bounce Body. And so, you know, she, she was looking for people who were doing what she was needing that for. And then she reached out to me, we did not become fast friends. We just became acquaintances. And then we would see each other on the like tours at the, thing, but it was a slow going like we'd see each other twice in one year and then like, we talked in between a little bit and then we had a phone call and I asked her for some advice. She asked me for some advice. So as we like, built a friendship, and then I was very clear with her what my goals were, and she was clear with me on her goals were and we support each other. And that has led to a collaboration. And so what I would just say is like, collaborations come, it's like dating, everything goes back to dating. (Brad: Yeah, right.) You can not go to bed with someone on the first night and expect amazing collaboration. Some people get married on the first date. And yes, there are stories that works out. Not everyone who got married, the first date does that. We've all seen 90 Day Fiancé. So my point is ... (Brad laughs)Brad Crowell 5:26  Except for Brad, but yeah, sure.Lesley Logan 5:28  He haven't seen it but he has, he can envision it. So the point is, like, warm up to people, share, be vulnerable, tell them what your goals are, ask them what their goals are, and then see where your goals align, and then do little things together. Not a full on retreat, not a full on program, like an hour long thing. (Brad: Right) And then maybe a two hour long thing and really see if you like to work with the person, if you like their values for work or their work ethic, because we have had collaborations that monetarily were successful. But on the other side, were not as successful. And so not everyone's gonna be the right partner. But you know, and also again, took time, I think she must have reached out to me in 2017. Yeah ...Wow. I mean, that was (Lesley: Yeah) before we were doing. That was like, Agency started in 2018.Yeah, so she reached out to me when we were just blogging (Brad: Hmm) cuz it was just my blogs and my book. (Brad: Right) And I've been (Brad: Wow) doing that for a while.And then she didn't join us as a coach until 2021. (Lesley: Yeah) So years later.Yeah. (Brad: Wow) Yeah. And we didn't do WE+LLthy Mindset together until 2021. We did another thing together in 2020, with Mychele Sims and Tosh Edwards. (Brad: Right) Um, and that was our first like, actual four way... (foray?) (Brad: foray) foray. (Brad: foray) I'm also say it four way because it was but not that kind. (Brad laughs) But like it was, so that was our first time working together and actually, like, marketing something together and with some other people. And so again, test it out (Brad: Yeah) before you like, really like, before we like sign on deadlines of contracts. We tested a lot of things out. (Brad: Yeah) So collaborations are amazing. But you know, it's okay, if one didn't work out. It's like dating. You didn't marry your first boyfriend or girlfriend either. Maybe you did and lucky you. (Brad laughs)Brad Crowell 7:19  Okay, awesome. Now let's talk about Tori Gordon. From finally reaching a breakthrough to recognizing how to express her grief. Tori Gordon has now made it her life's mission to provide tools to transform lives. Tori is an Award-Winning Content Creator, Founder of The Coachable Podcast, Trauma Informed Breathwork Facilitator. She's a Master Coach and your biggest supporter to helping you achieve your highest potential.Lesley Logan 7:52  Yeah, so she, you know, what's crazy is I someone introduced me to her and said, "You two should do a podcast swap." (Brad: Ha!) And then Amber Shaw, our dear friend. (Brad: Yeah) She said, "Oh my gosh, I have to introduce you my friend Tori." And I was like, "I'm already having a call with her. We are already having a call." (Brad laughs) So it's just kind of funny how like, the world is so small. (Brad: That's funny.) Yeah. (Brad: I didn't know that.) And, Tori went to the same Breathwork Training that I am finishing up. SoThat's I was wondering, so yeah, cuz Trauma Informed Breathwork Facilitator sounded familiar. I was like, "Wait a minute." (Lesley: Yeah, yeah.) Light bulb.Same here. But yeah, so it just like, I mean, she went through, you know, a several years ago. So but it's it's just like, like attracts like, somehow you'll just actually meet people by putting yourself out there and asking for what you need. (Brad: Right?) So, yeah. So what I love one of the she said so many things.Brad Crowell 8:46  Yeah, there was, this is like, packed. (Lesley: This is a packed podcast.) Yep. (Lesley: Um, and ...) I literally listened to it twice to prepare for the recap, because I was like, "Woah!"Lesley Logan 8:56  Yeah, there's some really great stuff. And, and one of the things she talked about was her soul mapping. And she actually made a freebie for y'all. So it's in the show notes. But ...It's in the show notes on the last episode, we'll put it in this one too.Okay. Look at that, just making it easy. So she talks about soul mapping and what that means, like tracking and bringing attention to your improvement. And I just love this because I really don't think that we, as a human, society actually focus on what we did do. And we don't give credit on on any improvement because like, we we think that like the finished like, it has to be X high to get the gold star. And if it's halfway there, then it's not a gold star. And it's like actually, especially in the beginning, little, little improvements are very compounding, you know, like, they're just, they're just very compounding. And we can't, we can't discount that. So like yeah, maybe you didn't run around the whole block, but you ran at the corner. (Brad: Yeah ...) And the more you do that's gonna be easier.Brad Crowell 9:57  I'm not gonna lie. I've been experiencing this myself. (Lesley: Yeah) You know, you know where I'm going with this. (Lesley: Yeah, Brad and I went for a run.) Yesterday, I decided to go for a run (Lesley: Yeah) for like the first time in like, years. (Lesley: How far did you go?) I made, I set a timer. I thought, "Alright, I'm gonna do 20 minutes, and I'm gonna run one direction for 10. And then when the timer goes off, I'll set the timer again. And I'll run 10 minutes back." And I made it about two blocks. And then I walked. (Brad laughs) (Lesley: Yeah, so you walk until your timer) And then I started running (Lesley: went over) and then I started walking. And then I started running and then I started walking. And I thought, "Damn, I'm out of shape." But I also thought, "Alright, you know, like I can, I can dig it." You know, I mean, I remember when I was younger, like being out on the soccer field and having no subs. You had a run for 90 minutes. I don't know how I did that, then, you know.Lesley Logan 10:53  Youth. But also (Brad: Yeah, youth) like, also consistency. But so what you ... (Brad: Yeah, consistency was certainly part of it.) What you can do now as you can pick another day to go for a run and do the same route. And if you run a little further than two blocks, you can track that. And then if (Brad: Yeah) you walk a little less, so this is something like ...But then I can celebrate it and be like, "Hey, I made it two and a half blocks or I made three blocks."You can celebrate that you even went outside, the intention is still there, whether (Brad: Yeah) you do it or not, is actually the extra credit. And, and and for my overachievers listening, I promise you this is life changing. But you know, I don't run once it gets hot in the morning. So then when it gets cool in the morning, I have to start a new and ...Oh, so literally, you're doing this every year.... every year now that we're in Vegas. (Lesley: Yeah) I run from the house until I like give myself a mark. And then I walk the route we're gonna run. And then you know, a week later, I tried to go half a block longer or a block longer or two like and then all of a sudden, we're running around three blocks longer. It is (Brad: Hmm) crazy how compounding it is. But you got to give your muscles the ability to get strong, to get ready so that you're not so sore. The next day, you don't want to do this, it's gonna be working out. It could be anything, it could be writing poetry, sitting down for three (Brad: Yeah) hours, write poetry is going to be exhausting if you've never sat down and wrote wrote poetry for three hours. But eventually, you get in this flow state. I was talking with Claire the other night about she was, she was just like, "I'm gonna write for 30 minutes." And, and she ended up writing for an hour and a half. But that's because she's been practicing writing for 30 minutes. (Brad: Right) So, tracking and bring attention to your improvements and celebrating that you did. That is so so important. You will actually go further if you pat yourself on the back more often.Yeah, celebrating is is, I feel like it's the key.Yeah. (Brad: You know) Yeah, it is. It's free dopamine, by the way. It's free. You don't have to, you don't have to scroll on Instagram to get it. You can actually get to yourself. (Brad: Yeah) What did you love?Brad Crowell 12:51  Well, yeah, so she said something that made me laugh really hard. She said, "Life lifes." And I thought that's, that's, that's fucking brilliant. (Brad laughs) Effectively, that life is uncertain and that change is inevitable, right? And, for me, it's the reason I connected with this is because I've always said, "Change is good." Like, forever, I said that since I was yea big, "Change is good. Change is good." Right? And, but she she kept coming back to this idea of like, being in the moment. And, and being willing to able, willing and able to roll with it when life lifes. Right? Because what do we say, "Oh, life got in the way." Yeah, you know, like, "Shit, I hit the fan. Life got in the way or whatever. COVID." Like, (Lesley: Yeah) you know, we just say that we now that become these like blanket statement terms. And I just thought it was so funny, life lifes, (Lesley: Yeah) you know. And I was like, "Wow, brilliant." So you know, being able to allow for change to happen that is unexpected, right? Like we all want some kind of change to happen in our lives in a good way. Because we got up we got a strategy, we got a plan, we're going in a direction, right? But what if you don't actually, what if something derails that plan or, you know, whatever, like, for example, you're going to hear this in a couple of weeks and interview that (Brad laughs) that's coming up, where were one of your guests was talking about being on the way to a gig, and then three of the horses had to go to the vet five hours away. (Lesley: Yeah) And that really complicated things. And then you're like, "Oh, what are we gonna do?" Well, you got it life lifes, so you got to do... (Lesley: Yeah) you got to deal with it.Lesley Logan 14:34  Yeah. (Brad: You know) It's, I mean, and that's, and that's something like if you fight it, you waste more time. (Brad: Yeah) Like if you fight life lifing you are actually just like, it's like, it's like trying to push a boulder up a mountain when you could just turn around and let the boulder roll down. You know, like, and then you know, do the other, I don't know, but I'm just I just think that like, ask yourself why you're resisting that change and uncertainty so much because that would be and like, that's a good place to (dog noise) journals.Brad Crowell 15:03  Yeah, (Lesley: Hi Gaia) life is, life is uncertain and change is inevitable. So, you know, generally, if you can embrace the change, it will, well, it'll make it easier.Lesley Logan 15:15  Yeah, I think it does. I think it's like eating the vegetables you don't like, (Brad: Yeah) you know, (Brad laughs) if you actually eat this, but I know, if you eat them when they're hot, they taste way better than when they're cold. (Brad laughs) So anyways, that's a 9 year old Lesley telling you ... (Brad: That's a quote right there.) (Brad and Lesley laughs) That's a quote Amanda put it on there.Brad Crowell 15:32  Alright, so finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Tori Gordon? I'm going to jump in. She said, "Become clear on what you want."Lesley Logan 15:48  Yeah, I ... (Brad: You know. And I ...) Clarity is so key. If you're like, also, because sometimes we want things because they sound good. So you like I remember writing down on my goals that I wanted to do a yoga teacher training. "What? Why would I do that? Why did I want to do that?"I thought (Lesley: It's like ...) about that, too. Like, like, pretty seriously thought about doing that.Yeah. And I realized that I actually just wanted to know the exercises more not actually become a teacher, which saved me thousands of dollars. SoBrad Crowell 16:16  For me, it wasn't even about the money. It was about the, you know, minimum nine months that it was gonna take me to go through the program. (Brad laughs) You know, like, like time. Right?Lesley Logan 16:26  Yeah. But yeah, but you have to be clear on what you want. Because like, if you were like, "Well, I definitely want to teach this." You might have been like, "Okay, well, nine months is like short and the grand scheme of how long are we teaching it." (Brad: Sure) But if you actually just wanted to know the movements better than like, you know, talking about my BE IT action items. I was like, "What are you in a hurry for?" And, you know, so like, why does the nine months bother you? If it bothers you, because you just want to like, actually, like, nerd out for a little bit. And you don't, then then you can be more clear on what you should be searching for. So, so you know, I just what I did, I totally jumped ahead. So what would you like to finish?Well, yeah, I mean, being clear on what you want, will allow you to also evaluate the the changes that we're talking about where life lifing you know. If you know, if you know exactly what you're going after, or going for or that, you know, that actual path, and then life gets in the way. It will allow you to roll with it, whatever it is a little bit easier. Because here's a perfect example ...Are you talking about our wedding?Brad Crowell 17:37  I am. (Lesley: Oh, my God.) How did you know? (Lesley: I know.) That is so crazy.Lesley Logan 17:40  This is so good. You're in my brain.Brad Crowell 17:43  So when Lesley and I were planning our wedding, we were reading the book, what's it called? (Lesley: A Practical Wedding) A Practical Wedding. We were reading that book, and the beginning of the book, it says, "Pick three things that are actually important." Only three things, right? (Lesley: Yeah) Of all of the things that are gonna happen or going to be involved with this wedding, "What three things actually matter to you?" And we said, "All right, the people, the food and the music." (Lesley: Yeah) Those are the three things that are important to us about this wedding. And what did we not pick? We did not pick the venue, right? Because for us, the venue was less important or not really important at all the... then the other three things. And you know what happened? I'm sure you've heard the story. Five weeks before we were getting married. Our venue canceled us. (Lesley: Yeah) And that was like, well, that was actually like really, like rock the boat, really actually made us really angry. And it was like, incredibly frustrating people that already bought hotels, rooms. And they were like, you know, like, they'd rented cars or not rent cars because of it. There was so much to like, then that limited where we could go because we couldn't move across town. Because, you know, people were already there. So it was, it was really, really frustrating. And what the only thing that really allowed us to roll with it, you know, to allow life lifing was because we we took a step back and we said, "This isn't one of our three things," (Lesley: No) you know, and because we were clear with what was important to us. When that hit the fan. It was still something we had to deal with and it wasn't fun. But it allowed us to kind of move forward without it (Lesley: Yeah) like, really, you know, making things implode.Lesley Logan 19:34  Yeah, no, we actually the wedding didn't have a venue for a week. That was it. Because we actually were able to go, "Well, we just this is what was important to us. So we just need to find a place that allows us to do those things." And we found a better ...Yeah. We found a super amazing, (Lesley: a better thing) it probably better, I would argue that it is better. Yeah.Yeah. Well, everything happens when it's supposed to. So yeah, thank you ... that's a fun story. So anyways, (Brad: Yeah) I think you know nothing can but if you're you have to be clear what you want. Otherwise you don't on how to solve a problem when life lifes.Yeah, totally. So you already kind of spilled the beans here. But (Lesley: I know) you said your biggest takeaway."What are you in a hurry for?" So, I'm impatient. Hi, I see you too. (Brad laughs) And the truth is, is that I love deadlines on goals, because they actually force you to take action. (Brad: Sure) But it's okay if you don't hit a deadline. As long as you evaluate why that was it? Why why didn't you meet the deadline? Did you do need more time to work on this thing? Did you actually work on the thing? Why didn't you work on the thing? Just like getting some clarity around it. Because when you ask yourself, like, "Why does this have to happen on this date?" You can actually get some information like, is it because you just want it to happen? And you want to have a now? Does it, like could it happen at a later date? Would that make it better? Just knowing why you're, what you're in a hurry for will actually allow you to understand like, "Why are you making a deadline of launching a website in a week? Like, what is there a reason?" Now there might be, there might be a reason, but then at least you know.Brad Crowell 21:07  Yeah, I mean, are ... is the timeline arbitrary? Did you create the timeline? And that can be a good thing. It can also just be an incredible amount of stress. (Lesley: Mm-hmm) If there isn't truly a reason, like I used to work for a company that the the boss was like, "When do you want it?" You know and the answer was always "Now." Always for every single thing and ...Lesley Logan 21:31  Right. Which is also not okay, because then everything is a priority, which means nothing's a priority.Brad Crowell 21:35  Yeah, that mean ... Yeah. You didn't let me finished exactly that point. But yes, yes. So the point was then that it was a clusterfuck. Everything was like a super crazy hurry. Right? For no reason, literally no reason. And so then it was like, "Well, you didn't know actually what the, what I should be working on." And, and then it to make it even worse, you didn't know what question you were going to be asked about what project. So it was, it was incredibly stressful, and it caused unnecessary stress. And so I think that writing out what you're in a hurry for is a two fold thing. First, it will allow you to focus on like the things that actually matter. But two, it will allow you to calm the fuck down, you know, (Lesley: That's a quote.) because if you're like, "I gotta, I gotta ... I gotta get this done." You can like write down, "What is it that you're actually like stressing about? What are you in a hurry for?" Right? And you can then take a step back from that and go, "Okay, is this actually time sensitive? Does this really have to happen this exact second?" You know, and you'll be able to figure that out in a different, a different manner.Lesley Logan 22:41  Yeah, I think it's great. And I also just think, the more clarity, again you have around all the things you want, all the things you're wanting to do, the easier it is going to be for you to see help when it's there. The easier it is for you to see a door opening when it's there, the faster things will actually go. But if you're just making blanket statements, blanket goals without any actual curiosity around them, exploration around them, understanding of what it is that you want. It's just going to make you feel like you're running in circles or maybe you're actually like just missing the turnoff. I'm thinking of National Lampoon when they're just going big ... Like, "Hey, kids, Big Ben." And they just like, they just like can't got out of the turn about (Brad: They're going in circles ...) you know because... Yeah, cuz he has no clarity around where he's going. Right? So anyways, I love Tori. She's great. We'll have to have her back. You can check out on The Coachable Podcast. I'm Lesley Logan.Brad Crowell 23:32  And I'm Brad Crowell.Lesley Logan 23:33  Thank you so much for joining us today. How are you going to use these BE IT action items in your life? Tag me at the @be_it_pod and Tori Gordon to let us know. Also just you know, whenever you share a podcast you are literally helping the podcast continue to grow even if you (Brad: Yeah) text it to one person. And so whether it's this podcast or any other podcast you like, currency to them is actually you sharing their podcast, (Brad: Yeah) writing reviews. And so please check her out. Check us out and (Brad: Yeah) share ...Brad Crowell 23:58  That person that you just thought, "Wow, they should hear this message." Send them the pod.Lesley Logan 24:02  Yes, please. (Brad: Yep) And and and it will actually continue to change everybody. Right? (Brad: Yeah) And then that makes it easier for you to be more curious if everyone around you is more curious. So anyways, until next time, Be It Till You See It.That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 24:49  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 24:49  Kevin Perez at Disenyo handles all of our audio editing.Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 25:25  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What are the preconceptions around sex that are impacting your life? Today Brad and LL, discuss tools needed to have a new mindset around sex. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:LL Running patterns Confidence that can grow from vulnerability Learning the tools and skill sets to communicate in sex grows roots into other areas of your life. The sexual messages taught in childhood There are different seasons of sexEpisode References/Links:Level up MVMTThe We+LLthy Mindset OPC Flashcards:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedInEpisode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the open convo I had with Celeste Holbrook in our last episode. If you haven't yet listened that episode, feel free to pause this now. Go back and listen to that one and then come back and join us or listen to this one. But here's the deal, y'all got to listen to the episode ...Brad Crowell 1:04  You have to go back and listen to it. (Lesley: You have ...) Though you have no choice. If you haven't yet listened to that episode, you have to.Lesley Logan 1:10  One of them, I mean, I don't want to say that I have favorites but one of my favorites. (Brad: Yeah) Just was a ... (Brad: Pretty powerful.) It's really powerful. And it's also not a conversation people have enough. And we have to have her back like have to her back because we didn't even talk about bodies yet. Like there's just so much to talk about. So (Brad: Sure) Celeste if you're listening, let's talk. (Brad laughs) Okay, so I am days away from being on Level Up MVMT, my friend Erika Quest platform to teach my workshop - Talk Less, Teach More, which means we are just a couple weeks away, not even two, I think our second our WE+LLthy Mindset 2.0. Which is a four week program for teachers and fitness professionals, where we are going to help you go - From Failure to Flow. And there's so much science on flow states and like we all know that failure is not actually failure. But like it's hard and you can know it but then do you know it. So you'll want to join us. We'll start on April 8 with that. So it is all over at the levelupmvmt.com, which is just levelupmvmt.com, don't put the dot there that I made that up. (Lesley laughs)Brad Crowell 2:13  Yeah. levelupmvmt.com. Right. (Lesley: Mm-hmm. m v m t)Lesley Logan 2:17  Okay. What is the question that we have this week?Brad Crowell 2:20  Okay, so LL you mentioned you were a runner. Well, how often do you run and how far are you running?Lesley Logan 2:28  Okay, so um, I was a runner. I've been, I've been a runner and like many different stages of my life. So I was a runner in high school, and then I retired but then I came out of retirement ...Brad Crowell 2:41  You retired after high school? (Lesley: Yeah) You're like,Lesley Logan 2:44  I retired in high school... (Brad: I'll hanging up my shoes.) Yeah, (Brad: I'm good.) I retired in high school.Brad Crowell 2:48  ... were you like in 10th grade, like, "Oh, I've retired."Lesley Logan 2:52  Junior high, Junior year, Junior year, not Junior high, Junior year. Um, no, I just had a lot going on for my senior year. And like, if y'all don't know, I had, like, I had to pay and to make money. So I had to work. And so I couldn't actually be on a team and work. So, I I had, I didn't like my coach. So I was like, you know, "I'm just not gonna run." And then I went to college, and they found out I was a runner, and they're like, "Oh, do you want to run." And I was like, "What's the scholarship?" And I was like, "That is not even nearly enough money to make me want to run for you." So I would run for myself. But it wasn't until I think 2011 that I actually got back into running again. And I was really good at it, actually. (Brad: Hmm) And that's because of Pilates, it really is and and then also a couple good running coaches, but I retired from competitive running and I was actually sponsored in 2013 when I broke my and before I broke my leg. So anyways, I after I healed my leg break, I always ran three-ish miles every single morning or four mornings a week we're in LA around UCLA. Then we moved here, and that stopped because it was hot. It was thought, it was fire. That's the temperature here, fire in the summertime. So like I ...Brad Crowell 4:04  So on a scale from one to fire. (Lesley: Yeah) How hot is it in Vegas?Lesley Logan 4:08  Fire! (Brad laughs) (Brad: Oh okay, just making sure.) So, so I actually basically stopped running when we moved here. And that was like one of my favorite things to do. Anyways, once it gets colder, I actually do pick up running and I only run probably two miles now. The honest truth is ladies, we don't actually need as much cardio as we do. And so I I I'm trying more as I'm I'm 39 so like I'm approaching the the years where like menopause is a thing ... (Brad: Is that mean I'm 39?) It means you're almost 40. (Brad: What the hell?) Yeah, that's what that means. So, he's like literally is almost 40. (Brad laughs) So, anyway, at any rate. I'm just for me, I am trying to be conscious of like, "Why am I running? What is the purpose of this and like, how does this help me?" Like ease on through to the other side of what will be menopause someday and people don't make it sound fun. So, anyway, I work on strength training. So I'll... if you're, the question is "How often do I run?" I run four days a week, a couple miles and that's all I do. Now, do I miss it? There are days when I think, "You know what, I'm gonna do a half marathon again." And then I remember that I have to run a half marathon. And to be honest, like, I have so many other things I like to do. And so if you don't like running, know that there are other things you can do to get your heart rate up. You can get your heart rate up doing Pilates, like if you do Pilates with my classes, you'll get your heart rate up. (Brad: Yeah) If you like ... (Brad: even in 15 minutes) Yeah, you will, you really will like you like when you do a class with me on OPC, I will get your heart rate up. (Brad: Yeah) And it's the kind of heart rate that like goes up and down, up and down, which is really good for training your heart for those kinds of things, as opposed to just like keeping it up the whole time. But if you don't like running, don't run. If you like it, go do it. I mean, running groups are so much fun. You can make really great friends doing it. I just got like ...Brad Crowell 4:08  There's a epic community of runners here in Vegas. And we see them outside the gym when we go. (Lesley: Mm-hmm) And they they meet up on the mornings (Lesley: Mm-hmm) and they run and like ...Lesley Logan 4:53  They have like three groups. They have like really fast people than they have regular people and they have walk... like people bring their dogs, they wear tutus like it's a whole thing. (Brad laughs) So like, if you are, if you do like running and you're wanting new friends or to be around positive vibe people, check out running groups. (Brad: Yeah) But yeah, I am, I know that my running days are coming to a near end because it's starting to heat up in the mornings and I just won't do it. I won't run in, I won't want in hot. (Brad: You mean this year?) Yeah. (Brad: Yeah) So, I like I take the summer off. (Brad: Yeah) (Lesley laughs)Brad Crowell 6:44  She ... I just found out that she's been running since November.Lesley Logan 6:46  Yeah, he does (Brad: Like ...) does even know. Like I was mentioned it and he goes, "You run?" And I was like, "Oh, yeah, in the morning."Brad Crowell 6:52  Cuz I thought (Lesley: when I'm free.) she stopped.Lesley Logan 6:54  Right. Because I stopped for the... I stopped for the fire season.Brad Crowell 6:57  Yeah. For the fire, you stopped for fire. (Lesley: Yeah) And now you run for non fire.Lesley Logan 7:02  I run during that, I run during that... (Brad: You run for snow.) run for this, I run when it's cold. Okay, you gonna hear sounds hilarious. (Brad: Yes) Okay, this is what I run in. I have this like puffer coat that goes to your knees. It's not my Canada Goose, nice... nice one. It's like, but it's like one of those down (Brad: Oh, yeah) puffer coats that everyone wears. It's black, it's like the puffy thing it goes down to my knees. I wear that to run in. So, I run in like, even in shorts, sometimes with it on and I run (Lesley laughs) two miles in it, and I get really hot. And then I (Brad: Oh, my gosh.) can ... and then I walk like the last mile home. And I am in a perfect temperature state. But like yes, I'm not running in running clothes. I'm running in a puffer coat ...Brad Crowell 7:46  You look like a soccer mom running two miles. Lesley Logan 7:48  I think I look like a homeless person.Brad Crowell 7:50  Yeah. There ya go. (Lesley laughs) ... Yeah.Lesley Logan 7:52  But that's okay because here's what I don't want to do. I really don't want to invest in running gear. I don't want to buy another running jacket. I don't want any of those things. And I like it because it goes all the way up to my face. So it keeps my neck and my cheeks warm and all that stuff. And (Brad: Yeah, that's nice.) so, anyways, you know, it's me if you're like, "Is she running from something?" (Brad laughs) No, she's not. She's just running. (Brad: Just running.) But I do look like I might be running from something (Brad laughs) cuz of the outfit that I'm wearing.Brad Crowell 8:22  That is amazing. (Lesley: Yeah) All right. Well, now let's talk about Cel... Dr. Celeste Holbrook. (Lesley: Yeah) Celeste is a safe sex or sorry, is a sex educator, speaker, author and proud mom of twins. She is very excited about that. She's on a mission to provide safe spaces for individuals to talk about sex, so that they can grow confident, confidence routes that sprout into other parts of their lives.Lesley Logan 8:56  Yeah, well, speaking of that, so one of the things that I wanted to bring her on was I was telling her I, before we started recording, and then we brought it up when we were recording, like, I just feel that a lot of that... that something that holds women back is their ability to be confident in the bedroom, feel sexy, feel like they can ask for what they want. I know nothing about this stuff. I, this is not my area of expertise. And she had said, you know, like, if you are able to ask for what you want in your most vulnerable spaces, such as when you're naked and having sex, then you can ask for a raise at work, then you can do things like basically like just being in that position is very vulnerable. And if you can actually say, "This is what I'd like to do right now. This is how I'd like to feel right now. This is what I want." Then can you imagine like when the waiter is like, "Hey, would you like this?" You be like, "Yeah, that's exactly what I want." Like you're not gonna like, "I don't know, is it okay if I can have it with like the dressing on the side." Like you're (Lesley laughs) you're just gonna start realizing that like you can ask for what you want and other areas because a no where any of those other areas as vulnerable as the one you were in, (Brad: Right) when you were in the bedroom. So or wherever you're having sex, like you can have it wherever you want. I guess we probably should have said at the beginning of this episode, "If your kids (Brad: Oh) are with you, this is probably the time to now put your airpods in." (Brad laughs) Oop.Brad Crowell 10:16  Yep. Yeah, we'll, we'll have to, we'll to add that in on that. (Brad and Lesley laughs) Good point.Lesley Logan 10:22  Yeah, so um, anyways, learning the tools and skill sets to communicate in sex grows roots into other areas of your life. And I really, really, really want if this at all intrigued you. If you're like, I don't know, maybe it made you feel uncomfortable. Maybe you felt like I don't that like also curious. Please follow her on Instagram, because her reels will make you laugh, even though they have dildos in them or other things that she's showing. And, and that's her mission. And I think if you can laugh, like comedy makes things a little bit more comfortable. (Brad: Sure) Yeah. What did you like?Brad Crowell 10:55  Well, I, speaking about that, like intro of like, "Are your kids in the room kind of a thing?" She said something very powerful. At the end, she said, "We make shame, by being ashamed." And, part of her mission is to normalize the conversation about sex. And she was specifically talking about her kids. (Lesley: Mm-hmm) And she said, "Look, I still get a little weird about it with my kids. This isn't like, you know, everything is like fair game now. I might as well just talk about at all." I don't think that's what she means by that. But she was talking about how does she, how does sex become normal in just like ... Like, well, actually what she said, she said something else that is very applicable. She said, we watch you know, YouTube for like cooking shows, (Lesley: Mm-hmm) or we watch TV for cooking shows. Right? Or, you know, how do you chop down a tree? Or how do you like whatever, like plant, you know, a cactus garden. But we we don't watch. There's nothing that is like that for sex. (Lesley: No) Except for you know, (Lesley: performative) performative sex, (Lesley: Yeah) you know. So, porn, obviously, is what she's talking about. She didn't say that. But you know, so the only, you know, or actually, it's not even just that, it could just be movies. I mean, (Lesley: Mm-hmm) you know, the way it's portrayed in film ...Lesley Logan 12:17  Oh, my gosh, in the movies, everybody is having morning sex. And I'm like, "But don't you need to brush your teeth?" Like, (Brad laughs) no, but seriously, like, (Brad: That's true.) that breath is not going to be good. That is not going to be a fun kiss. And then also, like, "No, don't go down there. I've been sleeping. And this whole time I sweat when I sleep." Like there's nothing, nothing... So you watch these movies and you're like, "Oh, I can't do that. And so there's something wrong with me because I am, I have to brush my teeth." Like, you know, so it's this weird thing.Brad Crowell 12:45  Right. We blame ourselves, but back to, you know, normalizing the conversation and talking about kids. You know, she, she's been, you know, she is a sex educator. Right? So she actually has dildos in her office. Right? And so she said her daughter came by the other day and said, "Are you talking about penis anatomy, Mommy?" You know, like, that, to me is a little jaw dropping, but also how like refreshing because it's not this weird, taboo, like ...Lesley Logan 13:16  I'm so excited for her children and then like the other people around her because also like, you're correct. It's not this weird taboo thing that you (Brad: Yeah, I mean ...) like go through life hiding, sneaking, trying to figure out and (Brad: Yeah) probably not going to fig... like, anyways, it's just going to create a lot of shit.Brad Crowell 13:31  Well, brings back a lot of terrible memories for me about like, you know, the only thing I was taught about sex was "No." (Lesley: Don't have it.) That was it. That was it. (Lesley: Yeah) You know, and and like, you know, my parents sat me down and had the sex conversation, but it was literally like ... (Lesley: Did they?) Yeah, I was probably like, 12 and I'm pretty sure my grandmother was involved. (Lesley: Oh, my God.) But, uh, but it was basically it was ...Lesley Logan 13:54  The grandmo...? (Brad: Yeah) Oh (Brad: Yeah) shoot that, but she would have been like a nice comic relief there.Brad Crowell 13:59  I mean, I was 12. So it was awkward. (Lesley laughs) But, you know the reality is, you know, that, what I took away from all of that was aside from just the, you know, anatomy was, "Don't fucking have sex." Like, that was like, basically, they couldn't have hammered that home more. And ...Lesley Logan 14:15  Yeah, I was told if you have sex, you're gonna get pregnant, like everyone. And then anytime any girl got pregnant the first time she had sex, they made sure that I heard the story. Or worse, like if a person got like AIDS from having sex the first time. Like, (Brad: Right) it was like all about the fear.Brad Crowell 14:29  It's like, it's like that this is your brain on drugs (Lesley: Yes) kind of stuff. (Lesley: Yes) You know, like crackling in the pan. You know, and, and I think that, like, it creates this incredibly fear based, you know, (Lesley: Well ...) it creates anxiety, like, you know, then all of a sudden ... it's so dumb to me because she experienced this too when she said, you know ...Lesley Logan 14:50  It's literally why she became what she became because (Brad: Yes) all of the messages she was given, literally caused her to not be able, like her body was like, "No, like, I made me this thing of fortune themes." You're like, "How we know?" (Brad and Lesley laughs)Brad Crowell 15:03  Well, she said, she said that, you know, she was told, "Don't have sex, don't have sex." So she didn't have penetrative sex until she was married. Right? And that, to me is wha... is the weird thing is like, the whole time we're like, "No, no, no, no, no, this is wrong. This is wrong. This is taboo. It's taboo." And then all sudden, it's like, "Now it's fine." It's like, it doesn't work like that, like ... (Lesley: That it's all the thing to be...) you don't just like switch it suddenly.Lesley Logan 15:25  I know but we tell kids all the time, "Don't talk to strangers and then go get candy from a stranger. Don't don't let, don't let men touch you. Go sit on that man's lap." Like know what, like, you know, like with Santa Claus and Halloween, like we do this all the time. But like, it's not, it's actually not great. And especially on this level, it's, you're gonna spend most of your adult like most of the life you have is at an age where you could totally be having sex and like, and it can be something that's really pleasurable. And we actually put, it actually the way we talk about it and the way we raise people. Look at how many people get divorced. Look at how many people are not feeling fulfilled. Look at how many people feel ashamed or (Brad: Can't communicate.) communicate. (Brad: Like any of that stuff.) Yeah. (Brad: Totally) Or, and then there's all these other things. It's like, it's, you know, it's, I don't know, that's a simple thing. But like, it's very simple. If we actually just stop creating shame around something, (Brad: Yeah) we would stop being ashamed. We'd have a normal conversation about it. (Brad: Yeah) Anyways, you... FYI, Brad and I were raised (Lesley laughs) very religious, if you haven't figured that out. And and I want to say if you were as well, Celeste is an amazing person to reach out to. She ...Brad Crowell 16:31  Yeah. Just to say that clearly. We were, we were raised very religious.Lesley Logan 16:35  Yeah. (Brad: Yeah) Yeah. And she works specifically with people who are raised in that purity culture. (Brad: Yeah) And she really does have, it's not like, you know, like, it, it, I love the way she has this conversation around it. And I think it's really great for those who have been that place if you're wanting to explore having more confidence in this area.Brad Crowell 16:56  Yeah. (Lesley: Okay) Yeah. All right. Finally, let's talk about the BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Dr. Holbrook?Lesley Logan 17:07  Well, are you going first?Brad Crowell 17:09  Yeah, I think I will. She said, "Write down how you want to feel around sex. Get clear on your desires, and then talk about it with your partner." And I thought that was so refreshing because it's, you know, we bring a lot of strange things to the table when it comes to sex, such as, like, obligation. Right? Or, you know, or, or, like, judgment or performance, or, you know, like, you know ...Lesley Logan 17:41  Well, there's also just everything that's already in your head about how, how you feel about yourself. So like, you know, it's hard. Like, if you have, if you as a I'll just speak for myself, because I am a woman. But like, if you don't like how you look, or you don't feel like you look good enough, you don't feel sexy. And if you don't follow these things, like ...Brad Crowell 17:59  It's definitely gonna make it complicated to have sex.Lesley Logan 18:01  Yeah. So if you can write down how you want to feel around it, and you can get clear on that with your partner ...Brad Crowell 18:07  By the way, I don't think it's any different for guys. (Lesley: Probably not.) You know like ...Lesley Logan 18:10  You know, actually, so there was this amazing insight of Brené Brown's book - The Gifts of Perfection, I want to say it's that one, but it might be another one, forgive me. Anyways, there was this like, group thing, and this woman was talking about her like cellulite on her legs. And and she like, was like, "No, people won't have sex with me, because I have all this cellulite, whatever." And this guy sitting there, he's like, "It's not about the fucking cellulite. We actually don't want to be rejected by you. And we just want to have sex with you too. And we're feeling the exact same way." And it was like he had this like outbursts. And it was I remember reading and crying because I was like, "Oh, my God, we're all just walking around (Brad: Yeah) wanting the same thing and feeling exactly the same shitty way." (Lesley laughs)Brad Crowell 18:53  Yeah. Yeah, I mean, you know, and so what I what I think is really powerful about writing down how you want to feel around sex is first off, it forces you to actually think about it, you know, and it changes the, it changes the way we look at it. Like, if this is how we, you know, there's innately sex, sex is pleasurable, or it's supposed to be. Right? And, you know, pleasure is defined different ways, of course, but, you know, we are supposed to, you know, enjoy it, and it's supposed to be a pleasurable thing. So how do you actually want to feel specifically, and then that will force you to get clear about what you want. And then talk about it with your partner is... I don't think that's normal. Mo... I think that most people don't do that (Lesley: No, no) you know.Lesley Logan 19:45  They just would have sex and then and then somebody is left probably feeling like they didn't get what they wanted, but they didn't say what they wanted.Brad Crowell 19:52  I mean, not necessarily but (Lesley: Maybe) like, but you know, may... like there's certainly like an organic connection. (Lesley: Yeah) And like there's there's certainly a chance that that, you know, you are just fulfilling each other. But there's also the chance that you're not.Lesley Logan 20:06  Yeah. Yeah. And also your partner is not a mind reader. (Brad: Right) And I know we keep talking about this as guys and girls. I'm so sorry for those of you who, who have same sex sex, like, please, you know, so sorry. Like, also with your partner there. So (Brad: Yeah) yeah.Brad Crowell 20:21  Yeah. It's, it's just about, you know, like fulfilling each other's desires. And that creates pleasure. Right? And the communication part, I think, is like, the biggest part.Lesley Logan 20:33  Yeah, I mean, always and everything, but I agree. So my biggest takeaway (that is a dog moaning that is not one of us.) (Lesley and Brad laughs) I'm just pointing that out (Brad: aww) on a particular episode it could be... (Lesley laughs) (Brad: Okay, okay) So my biggest takeaway was write down the sexual messages you got growing up, and what was their lasting impact? And I this is really (Brad: Hmm) important, because, (Brad: Yeah) she brought up things that people say to girls growing up, and I had never like, as she's saying them, I was like, "Oh, my God, literally got that. Yep that. Yep. Oh, that too. Oh, that too." And, and, and, and anyway, like, I didn't realize some of the things that I had been told so often through my high school years that were like, not from my parents, and not from these people. But like, literally was sent home from high school because I didn't wear a tank top that was an inch and a half thick. And I got fined at school, went to a private school because my skirts kept getting too short, because I was growing. And that literally made me feel like I'm responsible for everyone's freaking feelings all the time. And so like, they just think that there's if you listen this episode, and she said things that resonate with you, like, think back to other things that you were said, about what you wore, or what you did, or how you could be affecting people. And like, I mean, I remember being in college and that was when a judge like said to a woman who was wearing jeans "well you got raped because you're wearing jeans", and it's like, these are things that yeah, it's a whole thing. It's in Italy ... (Brad: That doesn't even make any sense.) I know. But these are things these things that are said have a lasting impact ...Brad Crowell 22:20  I mean, not just on girls, but but it almost becomes a permission for guys.Lesley Logan 22:25  100% nail on the head. So like all and ...Brad Crowell 22:30  And that is actually just so I want to talk about it from the guys perspective. (Lesley: Yeah) Right? Like, then it becomes cyclical, right? Like, oh, I'm... so if the girls, you know, spaghetti striped shirt is too thin or whatever. And that could be a turn on for the guys, then now it's on you're thinking like, "Oh, that's a turn on for me." Well, then then if they're, you know, so if they're not wearing that, then maybe then you're not getting turned on. Right? It becomes this weird negative thing ...Lesley Logan 22:59  Well, also becomes a thing like you should, you can only be aroused because of other people.Brad Crowell 23:03  Yeah, that's, that's exactly (Lesley: Yeah, yeah) what I'm what I was going ...Lesley Logan 23:05  Yeah, exact... Okay. Yeah. So and I just was like, and it's, it's like, what is... And when she said it herself. In another talking point, like responsibility is like, like, killer of like arousal. (Brad: Of of, yeah arousal.) Yeah. (Brad: Yeah) And so it's like, if women are all walking around, because we're like, think that we're responsible for your arousal, and you're all walking around thinking, "Well, they gotta arouse me." Then like (Brad: Right) no one's getting aroused. (Lesley and Brad laughs) (Brad: Right) Like no one is. So, um, so I mean, there's just so many things we could talk about. And I truly hope you listen to this, if you have a partner just send it to them, like does like you can just send it to them. (Brad: Yeah send them the whole interview.) If you're unsure how to start the conversation, just send it. But like, there's also the talk about sexual resiliency, which is like as we get older things change, like, The Daily did an episode on their podcast on a Sunday about having sex in your 70s and 80s. And I thought, I wonder how that is. And it's actually you, there's a lot of things you have to think about that you never ...Brad Crowell 24:00  She talked about pain and sex, (Lesley: Yeah) like, like, like she talked about... effectively, like breaking down the story that you that you grew up with. We talked about that a little bit, writing (Lesley: Yeah) it down. (Lesley: Yeah) You know, there's just so much (Lesley: Yeah) in there. (Lesley: It's great ...) She talked about, like, points in your life where you have less sex, (Lesley: Yeah) or points in your life we have more and that's okay.Lesley Logan 24:25  You know, I just heard Michelle Obama on Oprah. Michelle Obama was talking about, like, you know, her and Barack are like, working towards like being married for like, 40 plus years. Right? And, and she'd said, you know, like, Oprah asked her something about, like, hard, hard years in there. And she said, "If you were told the beginning of your marriage, you'll be married for 45 years, but eight of them will be awful, wouldn't you like, take those odds? Rather than like, like, be married to someone for eight years, and then it's awful and you quit?" And then like, you know, like, and then you go do it again and it gets like she just ... (Brad: Hmm interesting) Yeah. So like, it's, um, there are going to be years of your marriage that are going to be a little bit different. There's many years and where you're may or not even years, we're not exact, but there's periods of time. And it's about communication and it's about understanding yourself. And if you, if you keep going back to how you want to feel, I think that curiosity is going to help you articulate what you need, and at least explore as your body changes. And as you get older, and as your relationship changes, I think it's just really, really cool. So I really hope you enjoyed this. I also really, really hope that you share it. I know, it's weird to share a sex episode. Maybe you're feeling a little weird about that. But like, what if but like, maybe that's why you should, (Brad: Right) because truly, truly, like, if, if everybody had had a different upbringing around this, like, imagine where we'd be and where your confidence levels would be and where you're like, like, you know, like, I just think that it's, this is an important conversation for us all have. So, I am (Brad: Yep) grateful for her. If you want me to bring her back. You gotta let me know. (Brad: Yep) Share it, and then I'll be like, "Oh, we got to have her back." (Brad: Totally) So anyways, I'm Lesley Logan.Brad Crowell 26:06  And I'm Brad Crowell.Lesley Logan 26:07  Thank you so much for joining us today. We're so grateful you're here. How are you going to use these tips in your life? (Brad: Yeah) Let us know by sending us a DM on the pod. See, it's private. You can send a DM and we'll catch you on the next episode.Brad Crowell 26:20  Bye for now.Lesley Logan 26:22  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 26:55  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 27:06  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 27:10  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 27:19  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 27:31  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Connect with Brad Miles: https://www.facebook.com/milesphotoAbout American Sign Language:https://www.nidcd.nih.gov/health/american-sign-language Show information:How to contact and connect with JP Emersonwww.jpemerson.comTwitter: @The_jpemersonemail: jp@jpemerson.com For more podcasts on cars check out Ford Mustang The Early Years Podcast at www.TheMustangPodcast.com or at Apple Podcasts or anywhere you get your podcastsFor more information about sponsorship or advertising on The JP Emerson Show or podcast launch services contact Doug Sandler at doug@turnkeypodcast.com or visit www.turnkeypodcast.com Episode Transcription:JP: Welcome back to the JP. Emerson show. There are many ways to enjoy the automotive community whether it's cruising in your pride and joy or simply enjoying others. Our Guest today has not only become a staple of the hobby but his unique talents lend himself to capture special moments like few others.It is my pleasure to welcome Mr. Brad miles and his American Sign Language interpreter Mr. Mark Bayarsky. Welcome guys  Brad:Thank you, thanks for having us.JP:It's a pleasure to have you. First Brad, I got to start with you obviously. Tell me a bit about yourself where you grew up and really how you got in the cars in the first place.Brad: Yeah definitely, so I live in Southern California, born in SoCal. I've just loved cars since I was four. Hot Wheels of course started that process so you know ditech cars etc.  I had friends when I was in the sandbox growing up in Orange County, Riverside Southern California. I ended up just loving cars, model cars, building them, going to the car shows all my life pretty much etc. It's kind of like gas in a car I guess, it's just in my blood. I love the smell; it just gets my heart pumping. I guess I just love cars!  JP:Was your family what we would consider a car type family or was it, you know like myself, your everyday type family where you know, you got what was affordable… a sensible family car or was it a little more fun back then? Brad: Well, my family I guess you could say, they really weren't car people you know? I think it's really thanks to neighbors who had a lot of cool cars, muscle cars of that era you know I grew up in that time frame and I got to see a lot of people working on them. My family was willing to take me to drag races, car shows, VW shows etc.  My dad was the one who actually took me and he was really into the Volkswagen 63 bugs and my mom had a white with red interior.  I just remember my mom buying a Vega, I think was just a ‘71 Vega they stuck with me and eventually as I got older, I just got more and more into it and the details related to them. I think it just became a Fascination and it was great that me and my dad could share that. We would learn different codes related to building cars and models and colors and just really something I was into.  JP:You know it's cool that you mentioned the smaller cars, those everyday cars, the Hot Wheels, the building the model car kits. I myself did the same thing I learned the basic principles of where parts went simply by building those model kits when I was a kid as well. You know we had the Snap Tight kits because we couldn't play with the glue and then of course as we got a little older, we did get the glue which probably wasn't a good idea! Now when you were really young, not Hot Wheels age but let's say you got to driving age, was there a particular car or model that just really grabbed your attention?  Brad:Yeah, for sure! Fortunately, I had some deaf friends who were into cars and we kind of talked it up. At the time super cars were popular and I really got into those. The super cars of that era.  I built model cars since the age of 6 so the old stores back then there are a lot of kids and I was constantly telling my mom I want this, I want that. It was kind of overload! I was building those model cars and I probably started with the glue about seven or eight. I could figure it out and read the instructions & I learned pretty much on my own so I just built my skills in that sense. Now the die cut Customs is pretty much what I'm involved in now. Graphic designs with Adobe Photoshop etc., and you know I'm doing things like that so it's just become something I've done in my whole life but a specific car when I was young was the ‘Cuda! I like the look of the ‘Cuda, the Shark look so I think the ‘Cuda has always been an interest of mine. JP:Brad, you said back when you were building the model kits there was a lot that went into that. The decals, images, the glue, the paint etc. Those of us who were doing and building them back then, we weren't just happy with the way the manufacturer was producing them. We painted them and customize them and such. Is that something you got into as well and how did that affect what you're doing today?  Brad:Yes, far as custom building I would buy an airbrush and I just really got into that process which ultimately won me a lot of awards relating to the best paint job and design.  I guess I'm pretty OCD regarding details and just kind of always wanting to make it right and perfect! I am detail-oriented so that was definitely something I did because my models had to be perfect!  I wouldn't let there be any flaws in my models. If something happened, I'd start all over again! It's a lot of time but I just feel the end result is the most important thing.     JP:I was going to get to this in a few minutes but I want to bring this question up. Help me understand… you are creating custom diecast cars now for individuals, is that right? Tell me a bit about that and help me understand. Brad:Sure. So, what I do is I design a template and I have a vinyl machine that I cut out the billboards, the top, carburetor linkage etc. All the details that you'd see on the actual car I can recreate the scale that makes everything look great! You know, the decals, the stickers, the stripes.  I work with a team of people that do certain things and we put things together.  For instance, if you see my Facebook page if you look at the pictures, they look like actual cars real engine compartments Interiors Etc!  JP:And that's something that we could see on your Facebook page, correct?Brad:Yes, that's correct you can see most of those on there. I just want people to see the detail that goes into making these one-of-a-kinds.  JP:I know I've seen these myself and I was intrigued. Is this something you do for fun or is this something that somebody can have done by you because I know people are going to look at your page and take a look and see what you're doing. Is that something you can do for them well? I do have a full-time job at the California School for the Deaf but I am available during the summer for side work so it's kind of a hobby that way. There's no deadline attached to it and for me it's kind of therapy. I grab my coffee and I do my thing. I also like doing photography of the Muscle car and Corvette Nationals.  I also shoot at Carlisle Pennsylvania and other events. Strictly muscle cars so you can see much of that on our page as well.  There's just a lot of things connected to that but I guess it really is a hobby but there's always possibilities and opportunities. JP:I think that people would love to have a car made that looks very similar to theirs and custom-built could be something that you could consider for car folks! How many times have you been to a hobby shop or toy store or an event and you see the generic car that looks close to yours? How cool would it be to have one that is exactly like yours? I mean what an opportunity to have someone like you make it exact. Those things are priceless to people!  Brad:yes, I agree! For me I like to order cars from YCID which is “your car in diecast” where I can get different styles and customize them to be yours. They're not cheap but it will look like yours! For example, someone sent me a diecast of their car asking me to add a vinyl top, some stripes and other details. They wanted me to match the colors in the engine accurately so it would be a 1 of 1! JP: Brad, I know our buddy Bob Ashton will here this and I know you love Mopar's but you're a muscle car guy through and through. You like the cars, you like the trucks, which I think is great. I love them all myself but if you had to pick one, and I know you're a ‘Cuda guy, but let's say one that's not a ‘Cuda… what would you pick?  Brad:It would have to be a ‘69 Copo Camaro like a ZL1 or an L72. The iron 427, those are pretty much favorites of mine.  I prefer the 4 speeds, just the faster top dog as I'm always into the top dog muscle cars!  I host my own page called “Rare muscle cars” on Facebook which I talked about that being my favorite. JP: I know also one of the favorites of the year for you is MCACN, which is Muscle Car and Corvette Nationals, also known as the Super Bowl of car shows. Tell me why that show is so special to you. I think it's because there's so many rare and desirable muscle cars there every year! Brad:It's a trip worthwhile. I'm just really impressed with the show, it's very well planned out, it's not something I expected. The first time I got involved, which was 2014, it was something that I thought was worth me paying for and experiencing in person.  I was fortunate to get the VIP experience so that I can take great pictures and see what it was all about and I have to thank Bob and Scott from Rev muscle cars who are well-known and the industry. Fortunately, my photos and work got noticed by some of these people who invited me back and made me part of the family. It's just a worthy and fantastic event!  JP: Bob and the MCACN crew do a great job. Everything they do is first class and I can't say enough about that event. If you are a car person, you have to experience the muscle car and Corvette Nationals at least once. Put it on your bucket list you'll be glad you did!  Brad:That's for sure! I'm always trying to get my friends and people they know to attend because there's nothing like it.  I'm always trying to get that great group of people together for a group photo with that event! JP:let me ask you this, they're people that take photos and people that take pictures. Brad is a photographer as his pictures are outstanding! It's so difficult to take pictures at events and there's so many people walking around it's just a difficult environment to do this.  Brad what is it that captures your attention at an event? Is it a color, is it a make or the model? Is it a personal taste? What is it that makes you say “I'm going to capture this one”?  Brad:You know my rule is I would rather have cars with their hoods down not up. A lot of them are convertibles so they have to be closed and the reason I like a convertible closed is judges' points. That's what they're looking at all so I like the tops closed on vehicles and the hoods closed so I wait until after hours when people are leaving. I like to have a say in the room.I think a quiet environment is key but also learn how to use a tripod, shoot at a slow speed and it focuses more on the car color.Yes, definitely the rarity also gets my attention as well. You can almost tell which are the rare cars just reading some of the information about the cars.The more pictures the better and then selecting the best ones. JP:As a photographer, if someone came up as an amateur and they asked you what's the most important tip that would help me improve what would you share with them?Brad: I think it would be to learn how to use the manual setting that's the best speed. F-stop, the aperture and the white balance is also a must because shooting in doors is very challenging. With cars, you have to have the right color & right balance! I would say that would be my top tip and you have to use your eye and your brain because sometimes you don't want the camera to control you want to control the camera to meet your expectations! JP:  I know for a fact that shooting indoors is difficult I myself am not good at it. Outdoor at events, motion are good for me but take me indoors and I may as well just give you a night shot!  Brad:Yes, a low-light lens would help!  Shooting indoors and no flash! You know it's funny because indoor makes a car look like vitamin C orange then HDI orange so the white balance is definitely key you have to practice! JP: You know Brad, what's funny to me is you have so many talents between the die-cast and the customizing and photography but you're also into the codes on the cars knowing how to decipher them, what it means, the year, the color etc.  You're starting to become like my friend Mark Worman of Graveyard Carz where you can just rattle information off! Have you ever thought about putting that information together and compiling that information?  I know there's people that would love to have that information at their fingertips!  Brad:Yeah, I enjoy doing that part it's like crossword puzzle and to me it works your mind and keeps you sharp so when it comes to codes yeah there's so many! JP:Brad, would you prefer an original example of a car or let's call it a day 2 car?Brad:I kind of like both! I like Yenko, the Baldwin motion cars, the Mr. Norms. I do really like the real day two type cars, the old school paint jobs that just really catches my eye. It just inspires me and takes me back to the 70s. I guess I like the 70 styles if I could pinpoint it. All that customizing is a little overkill today but I would say yeah maybe the day 2 examples. JP: I think when you look at the muscle cars from that era a lot of day two changes were made and that was the norm. You look at today's examples of the muscle car and of course they're completely different. They are electronic, they have fuel injection, for the most part the blow the doors off the originals. What do you think of today's examples and if we dropped a bunch of money down in front of you, which one would you go out and buy today? Brad:I'd buy a Challenger red eye or a 2018 Demon!  I like the new Challenger myself with a supercharger and I like the Hellcat right now too. I'm currently working on a drag pack diecast because I do like them so much, I think to answer your question, every day driving… yes for sure I definitely would want to drive one of those cars! Fortunately, I'm only 2 miles away from where I work at the California School for the Deaf so the commute would be pretty fast.  JP:Brad let me hit you with a couple of Rapid questions whatever comes to mind so we can learn a bit more about you  JP:Who would you like to meet?Brad: I did want to meet David from Graveyard Carz and I did get a chance to meet him. Of course, Bob Ashton well-known in the muscle car community who of course I do know now and is a good friend. I think that's a good question I pretty much have been able to meet a lot of people I wanted to meet already so I am fortunate.  JP:If somebody narrated at your life who would that person be? Brad:My wife Tamara! She knows me very well so I would have to say my wife! She's a very humble person, witty, sarcastic and she knows everything about me so I think that would be a perfect fit!  JP:If you were superhero what would your superhero name be?Brad:Wow, I don't know! I kind of like my name last name, Miles so I guess I don't know maybe just Miles would be a cool superhero name because it kind of sounds or has something to do with cars so yeah let's go with Miles! JP:What was the last thing that you Googled? Brad:I'm sure it had something to do with photography or cameras or something like that. JP: If I were to ask your family to tell me new story about you, what story are they likely to share with me?Brad:Well yes, my family knows me pretty well. When I was younger, I was pretty mischievous when I was in elementary school I got in trouble at school and I was grounded for the day and had to stay with the assistant principal. Back then, you know I had issues just being a kid. One day my old teacher happened to be visiting my current school and happened to walk into the office and see that I was in trouble again at my new school!  JP:Are you a planner or a go-with-the-flow type person?Brad: I think I might go with the flow for the most part. I mean I do plan certain things because you have to when it comes to detail, remember I'm detail-oriented!  I think you have to plan some time but I think by and large I'm a go-with-the-flow type person. JP:I asked this question quite often on the show it's always interesting to hear people's answers.  Brad if they were to make a movie of your life who would play you and what would the title of the movie be?Brad:WOW! that's a hard one! I don't know “life of Brad” would be pretty simple and I course I would pick a deaf person to play me because I'm a deaf. Maybe someone with my similar characteristics so Ryan Lane, who's a friend of mine and was on the show Switched at Birth. Yeah, I would go with Ryan. JP: I know also that you like to cook. What food that you haven't had before would you like to try? Brad:I guess I would say duck with orange sauce. I'm kind of curious to try something different but I like the staples like lasagna and spaghetti. I can usually do that without messing it up and I enjoy it. JP:If you can go back in time and take a road trip. who would go with and what car would you drive?Brad:WOW! Another tough one! My friend Jake has a ‘71 Cuda so I would take a road trip with Jake in his cool ‘Cuda! JP:You heard him Jake, hook the man up take him on a road trip in that ‘Cuda! A note from the host, JP Emerson:As you are listening to this, we're doing the show utilizing ASL which is American Sign Language. A fantastic tool to communicate.Our community not just muscle cars, collector cars, auto sports and more but we have the love for the automobile. We're all a part of an inclusive community and I can't emphasize enough, we need ASL American Sign Language so that we can communicate openly and honestly with everyone. It's the people that makes this community so great.  I want to certainly thank Brad and is interpreter for the opportunity to both meet and speak with him.  Brad can be reached on socials & the web and I encourage others to get to know Brad, his amazing work and all the great things he does to contribute to our community.Brad:Thank you, J P! You can find me, on the page I created which is Rare muscle cars on Facebook or if you type Brad Miles, you'll see me and my cap and glasses that's usually the easiest way. I really appreciate you allowing me to tell my story and your time. It really touched me that you were interested in doing so. JP:Brad it's certainly my pleasure! Again, I want to thank you Mark, with assisting me interpreting on this show so that we can have this conversation.We can learn so much from so many people and it's been a pleasure having both of you gentlemen taking your time to allow me to bring others your story. We look forward to seeing you at the Muscle Car and Corvette Nationals and I thank you both very much for joining us.  Brad:Thank you, J P, the pleasure was mine. 

A conversation that is zippy, energetic, and fancy… Or maybe it was exuberant, productive, and joyful? Listen to LL and Brad to find out how you shift your paradigm to design positive experiences for yourself and have some fun choosing your daily adjectives. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Future pilates tours/retreat plans Giving yourself permission to design the experience you enjoyIntentionally sculpting your routinesShifting your paradigmChoosing your three adjectives for your day Episode References/Links:The G+A CourseFree WebinarOnline Pilates Classes Retreats OPC FlashcardsOPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the transformative convo I have with Mallory Gott in our last episode. (Brad: Yeah, we are.) If you haven't yet listened to that interview, feel free to pause this now. Go back and listen to that one and then come back and join us. I mean, you know after you, if you ... if you did listen to Mallory, you get to do things based on how you feel. So, whatever you're feeling say, you get to create that, that journey. So ... (Brad: That's true.) I freakin' love her. I'm so, so glad that we get to know her and have mutual friends and we even get to spend the holidays with her briefly. I got to see a clip of Die Hard which made me go, "Maybe I should watch Die Hard." (Brad laughs) So anyways, um, uh, y'all, I had a birthday.Brad Crowell 1:28  Yeah, happy birthday!Lesley Logan 1:30  Mm-hmm. And usually I do a big, choose your own adventure birthday party, but since the pandemic, I pretty much stopped doing that. In fact, this year, I told Brad, he "I want to have a birthday. I want to get overdressed. You have to plan it." So (Brad laughs) anyways, he did and since we record this early, I did have a birthday. I have not experienced it yet. So full disclosure, I don't what we did.Brad Crowell 1:51  And "Brad planned it" in the future past tense that (Lesley: Yeah) (Lesley laughs) this has been recorded. (Lesley: But ...) Brad's swears, Brad planned it.Lesley Logan 1:58  Yeah ... I this is like like, just subliminal, like just "Brad's planning it. Brad, Brad's planning. Brad's planned it." (Brad and Lesley laughs) (Brad: We're almost done) Talk about Be It Till You See It, I'm just making birthday happen without me planning it. And also super fun. The scheduling tool that we partnered with Pocket Suite is officially out. So the Profitable Pilates edition is out.Brad Crowell 2:19  So fired up. Yes, (Lesley: Oh my God) this is amazing. (Lesley: this is amazing) If you are a business owner of any kind that has to deal with clients, and you have to send invoices or schedule, you know, dog walks, it doesn't matter, you can use this tool to do it. Obviously, we've geared it towards Pilates people because that's who we that's, that's mostly our (Lesley: ... Yeah) history here. But it's it's really a flexible tool and is ... it is amazing.Lesley Logan 2:48  All of my coaching advice on there can be, can be geared towards any service based business. So enjoy, super fun. And we we I my favorite webinar to teach is on scheduling, like, how to schedule your life and have ... it's not air quotes, balanced, hard word for me because, you know, there are different seasons to your business, if it for honest, but a lot of people like to know how I get things done. So, I scheduled or schedule, I created a workshop free webinar on how to schedule your life with all your priorities in it. And it also talks about this amazing scheduling tool, and that webinar is free. And you can watch the replay.Brad Crowell 3:25  Yeah, the replay will be available for you. You can just go to profitablepilates.com/... Let's make one up here, profitablepilates.com/ (Lesley: gemstones) Yeah, gemstones it is. (Lesley: Yeah) So that's weird. If you don't know what that's referring to, you're gonna have to watch the replay.Lesley Logan 3:50  Clearly haven't watched the webinar. (Brad laughs) So, I'm all about, I'm all about gemstones.Brad Crowell 3:54  That link will be in the show notes. (Lesley: Yeah) And the ...Lesley Logan 3:59  But it is a free, it's a free webinar that I, I will teach you these things and people love that. It's like a dream schedule webinar. And then at the end, we go over the free tool, so you can get both.Brad Crowell 4:10  Yeah, so if you've ever heard me jokingly refer to a Swiss cheese schedule. That that this webinar will help you resolve clients that are booking at nine in the morning or nine at night. Or you know, "Oh the only time I could take them is 6pm on a Sunday when it's my day off," you know, so you'll you this is a ...Lesley Logan 4:34  For my vegans listening a Swiss cheese schedule is a block with holes in it. (Brad laughs) So block of time and there is a hole in it.Brad Crowell 4:41  Imagine your calendar is the (Lesley: Yeah) Swiss, the Swiss cheese ...Lesley Logan 4:44  Yeah, yeah. And that's that's really annoying because like I had a Swiss cheese kind of morning this morning and I was like not enough time to start anything. (Brad: Right) It wasn't enough time to do anything and I wasn't hungry yet. So like this ... "What am I doing?" (Brad laughs) I'm gonna go look at the cactus. (Brad: why is there cheese?) Anyways, so profitablepilates/gemstones. You heard that here. Okay, so last friggin' thing I'm excited about, (Brad: Coming up) you're hearing about a lot because I'm I'm gonna shout from the rooftops until this happens and here's why. Too many people either are afraid to start Pilates because it's weird and they think it's weird and they're new. They don't want to do it wrong, or you've been doing Pilates but you just don't get it. And I'm on a mission "More bodies doing Pilates." So the full body in 15 is a week long program, where I'm going to teach you how to do a full body Pilates workout in 15 minutes. You can pair it with any of your other workouts you already do and enjoy or go to onlinepilatesclasses.com/fullbodyin15.Brad Crowell 4:44  Yeah, and that is kicking off on the 20th of Feb. (Lesley: Yes. Oh my gosh) So, join us. There's gonna be some live, some replays all the things but yeah (Lesley: Yeah) coming up.Lesley Logan 5:47  Okay, what is the audience question love?Brad Crowell 5:49  Okay, great question. Obviously, something that we love, and we're very passionate about. Question was when are we going back on tour? (Lesley: I know. Um ...) That is a good question. (Lesley: Great question. So that's ...) To which we we know we have at least one answer, (Lesley: Do you remember ...) which would be ...Lesley Logan 6:07  on sitcoms when they put the TO BE CONTINUED at the bottom. ( Lesley and Brad: da da da da) Here's what I do know. We are ... (Brad: To be continued) we are going to be heading out on an awesome little adventure in the summertime to go when I'm teaching at Momentum Fest. (Brad: Yeah, yeah) So we will be heading up at least Colorado. And we have not decided if we're adding on to that because June is actually a very busy month. (Brad: Yeah. It's kind of, we got a bunch of things going on.) It's like three trips in four, I don't even understand. So, I don't know if we'll be able to add anything to that. So just definitely come to Momentum Fest. We will for sure do one in the winter, as far as the cities that we're going to do. You know, shoot your city out. I know for sure we're gonna go to Rhode Island because we promised them that last year, so we ...Brad Crowell 6:51  I'm I'm trying to get us back to Fort Wayne, Indiana during the summer. (Lesley: What? Oh. Oh, yeah, yeah) So that we, we can do a sweet water appearance as (Lesley: He's trying really hard) that would put us, that would put us coincidentally near Chicago, potentially. So ...Lesley Logan 7:10  Well, I rather do Chicago in the summer than in the winter. Um, so no offense my Chicagoans. If that's the word. It's so freakin' cold. (Brad: I think it's a word) It's just too many cold cities on the winter tour. I really like the Southern part of our tour because it's hot, hot, hot. So (Lesley laughs) But anyways, for sure winter, we do want here's in the dream world, we would do a West Coast tour, and then some sort of Summer Tour somewhere. And to get the Upper Midwest, we've been promising them (Brad: Maybe even up into Canada.) Yeah and to Canada, and then the the winter tour. However, I'm really holding out for retreat. And so I ... (Brad: Oh we are), I have a hard time planning a tour until I can get my retreats back up. So just stay tuned. And you know, we can make the winter tour as long as we need. So just throw us your city out there.Brad Crowell 7:59  In fact, fingers crossed that I can get back to Cambodia here in March into April to prep the retreat space (Lesley: Mm-hmm) because if all does go well, we hope to have a retreat in the fall (Lesley: the fall) into potentially into the winner of this year. (Lesley: Yeah. So ...) So if you have if you've ever thought about Cambodia, you can go to onlinepilatesclasses.com/retreats. Almost positive that's the link ...(Lesley: You just go to onlinepilatesclasses.com) We'll put the link to get on the waitlist (Lesley: and you can see ...) or retreats in the show notes.Lesley Logan 8:34  All the things that are Pilates. You can't see anything that's business you got to go to profitablepilates.com for that. But anyways, I love this question. Thank you for asking it. You know, there's only so many days in the year and I'm we are really trying to make sure that we hold space for a potential retreat before we put anything on the books because I really am after two years of all this. I don't want to cancel anything anymore. So (Brad: Yeah, I'm over ...) I'm over the emails for that and so far 2022 has been canceled free. I'm trying to keep it that way. (Lesley laughs) (Brad: Yeah) Okay. Let's talk about Mal.Brad Crowell 9:06  Yeah. Okay, so exciting. Let's talk about Mallory Gott. Mallory Gott or Mal is the founder and creator, creative director of G+A, guiding clients through experimental design. She helps give people the opportunity to change the experiences they're having by redesigning based on feeling (Lesley: feeling) which I find really interesting. She is against cutting veggies. She's a lover of Mad Libs and is a fellow Vesta coffee roaster, lover because she's here in Vegas.Lesley Logan 9:47  Yeah, I know. We got to talk about that. If you didn't listen to the last episode. The end is really fun. (Brad: She gave Jared a shout out.) I know, Jared our neighbor. (Brad: Yeah) Yeah. We're actually drinking your coffee right now. (Brad: It's true.) (Brad laughs) Okay. So, in fact I ordered, posted mates yesterday, just so I could have the coffee beans delivered and it was glorious. And I was like, "Gosh, this is the life." Okay, so one of the things I love that she talked about was giving yourself permission to design an experience you enjoy. And I, I think, first of all, she literally embodies Being It Till You See It. This is how she trains every one of her clients like everything they do, they're being the thing that they want to see at the end of whatever the project is. And so that's actually what caught my eye towards her and in her be on this podcast. But we always talk about like, other people have said, "Give yourself permission. Give yourself permission." Thor talked about gotta give yourself permission slip, but this (Brad: Right) is like, I think we get caught up on like some... if something is hard work that it's going to be hard to do. And we like can put, we can put feelings toward something and then the experience and what you think about it, it changes you and how you want to show up there. So she's like, give yourself an experience to design a community you enjoy. So what would make the thing you're doing more enjoyable? And how can you do that for me in the morning, like, I like to put all of our what do you call them. Brad Crowell 11:11  You're really good at this by the way. Like I know that you you like intentionally sculpt your morning in a way that allows you to be set up for the day. (Lesley: Mm-hmm)Lesley Logan 11:23  (Brad: And I am ... ) Tell me more about myself. (Brad: Yeah) (Lesley laughs, no). Brad Crowell 11:27  I admire that because that's the opposite of how I do my day.Lesley Logan 11:31  I know, I walked in the house and I was like, "Oh, he hasn't event poured coffee yet. Oh, the dog hasn't had breakfast. But did he just get up? What's going on here?"Brad Crowell 11:37  No I'd been up for awhile (Lesley: Yeah) just my morning changed completely.Lesley Logan 11:41  So I do, I do wake up early in the morning because I want I'm very intentional about the how that and that is a permission that I gave myself. I gave myself more permission of space and have a morning that doesn't have stress, or I don't like to be rushed in the morning. It really makes me anxious. That feels like the day is going to be anxious. So I give myself permission to have lots of space, which does require some planning. But one of the other things I really have been doing is like getting the was like some sort of like luxury or I don't know what I was thinking. But I actually stayed at Allison's house. And she would like do her little oil infuser. Right? And every like it would turn off and she put oil on because I'm like, "Oh, this smells so good." And so I literally gave myself permission to every morning put all the oil infusers on the house and now we've got three that are just going and then I have another one on the other... And I love it because the whole house smells fresh. And it smells like the way I like it. Brad doesn't always like it but I like it.Brad Crowell 12:38  It's actually really pleasant for me and it's definitely it's a positive experience. I also am amazed that you find the time to set those up everyday. (Lesley: Okay, so here so ...) Like we make the time to make the coffee because we go, "I need the coffee."Lesley Logan 12:56  You all. You want (Brad: What?) to hear how this is working out for me. Okay, this is all uh, this is all routines and habits you have to get really good at but obviously celebrate you can take my habits webinar on that however, here's the deal. I have a routine we come in from the dog walk, run, whatever it is. And while the hot water is heating for the coffee, (Brad: hmm) I feed the boys some... sometimes there's one or the other ones bowl just sits there. Then after I do that they're not staring at me anymore. Then I have the water pitcher that I take to the three diffusers with the oils are already next, they are already set up, they're already there. Okay, and then the hot water is done and I make the coffee and then I do my next thing which is usually either Pilates or my peloton or something else that is like breath work. For me still because that coffee takes 10 to 15 minutes do its thing. So it's not ready yet so I just do something else for myself and then that's that's how I find the time, you can't watch water boil. They literally say that. Anyway. Brad Crowell 13:57  It's like paint drying. (Lesley: Yeah. So ...) Or it's like cactus is growing.Lesley Logan 14:02  But I also just like once I saw someone do it and sometimes it takes you seeing other people do it so do search for evidence for the permission you wish to give yourself but once I saw someone doing it looked like it didn't, it took her 13 seconds and I was like, "Oh I really want to have an enjoyable morning." Like the morning to me sets up the whole workday and well that way when I walk out the office and into the kitchen the house smells like it's been lived and cared for and I want the house to smell like that because I want the experience I have each day to be like I'm not doing this just to like slave at my desk all day. I'm doing this because I want to I get to live in this enjoyable place. So anyways permission granted ...Brad Crowell 14:38  Well this this rolls right into the thing that I really loved which was shifting your paradigm. Like how you see the things that you have to do. And because giv... so giving yourself permission first off, what you did was almost the BE IT action item. What (Lesley: Yeah) you're talking about here with the with the changing your environment, you're literally putting on a thing that is, it's like, it's like putting the the crystal with $100 bill in your drawer, (Lesley: Yeah) where where you open it and you go, "Oh, yeah, right, I'm going to focus on that today." Changing the, this the the olfactory, you know, scent of our kitchen, when I walk in in the morning, I'm like, "Oh, I like being in here." Right? And that is a very simple action item thing to do. But the permission part of it is, I think it's funny, because we get so sucked into the hard thing that we forget to be objective about it and go, "Hey, I know this is hard but does it have to feel hard?" (Lesley: Right) You know, maybe it doesn't have to feel this hard. And, and so that's the per... you have the you can give yourself the permission to look at it in a different way. But that's tied into the shifting of the paradigm, right? (Lesley: Mm-hmm) My mom used to say, "Have to do before want to do. Have to do before want to do." Right? I mean, it was like, I don't know, she must have said it to me a hundred ... a hundred times, a thousand times growing up, I think, I mean, I heard that for... forever for my entire elementary school, middle school, probably even in the high school. In high school, she kind of shifted to "You're putting too much in one day. You're putting too much in one day." (Brad laughs)Lesley Logan 14:58  Brad put too much in one day? (Brad: No) Never (Lesley laughs)Brad Crowell 16:27  But you know that, you know, then then it was like, "Oh, I gotta do my chores around the house before I can go out to play" (Cries) and I would be angry about it. Right? And I think that there's this shifting of the paradigm and what Mallory was talking about, which I thought was really cool is, what if instead of it being like, "Damn it, I have to vacuum the stairs before I can go run around," got shifted to "I get to go run around after I vacuum the stairs." (Lesley: Right) And that I think is really shifting the paradigm. It's just again, like looking at it from the other side of the coin, as it were, you know, where you get to, to you still have to do thing. (Lesley: Yeah) But now instead of it being this really frustrating, angry experience. It's, you know, you're you're dwelling on the the thing that you actually want to be doing anyway. And this you just got to do this so that you can go do that. (Dog barks)Lesley Logan 17:29  Yeah, I um. I think, you know, I love that, that you grew up with that. I think there's also like, it's if you only hear people in your life complaining, it becomes a it does feel a little hard to be the positive polly around. (Brad: positive polly) (Brad laughs) One of our guests, he's coming up next week, he said, "You two must annoy the hell out of people. You're like so positive." (Brad laughs) And I was like, "Do you think we do?" And I do, I think people get because like we when bad things happen. People want to like roll on the ground with us. And we're like, "It's fine" cause what are we to do. Everything happens for us. It's fine." Also, because suddenly we didn't like feel the crap. We just felt it and we moved on. We're like, "How do we do this?" And so I do think it's that the if you can make your shift in the paradigm your superpower. You can change your course quickly. And like the life you want to have is going to happen so much faster. SoBrad Crowell 18:21  Yeah, well, it sounds like Mallory is the queen of shifting your paradigm. (Lesley: She's so good) So, super cool.Lesley Logan 18:27  Yeah, she's so chill. Okay, BE IT action items, (Brad: Yeah) break it down because she had these like three that work together.Brad Crowell 18:33  Yeah. So what bold, executable, intrinsic or targeted action items that can you do, can we take away. Sorry, from your convo with Mallory Gott? Well, right out of the gate, she said, "Decide how you want to feel." (Lesley: Yeah) Right? And that I think is not the way that most people focus on the thing they have to (Lesley: no) do. Right? She says, "Choose how you want to feel around the thing that you want to do." Maybe you have to do but you can still you still control how you feel. And she said to pick three adjectives about your day like that you want to experience and then how can you apply those adjectives to the things that you have to do?Lesley Logan 19:23  Yeah, I think that is really, really fun. I'm just googling adjectives right now because (Brad laughs) if you're like me, and you're good memorizer to take the test and then you're like, (Brad: You have the descriptor.) ... Yes. So a word or phrase naming an attribute, added to or added to or grammatically related to a noun to modify or describe it. So you're the noun and and whatever you want to attribute to how you are in the moment of the thing. So that makes that makes me excited. You can actually Google like adjectives and like, there's like a bunch of sites that like 150 adjectives, you know, like you can pick them. So if you are like ...Brad Crowell 20:01  I also think that it doesn't necessarily need to be like, like exclusively an adjective you could pick joy. I don't think joy's an adjective. (Lesley: I know you but you could also though I want ...) I guess joyful would be an adjective.Lesley Logan 20:13  Yeah, yeah. So there's, there's I found a site that 150 of the most common. I'm going to be honest, this has a lot of like, depressing ones like mhmm, so I'll go through and highlight all the most positive or like look up positive adjectives. I should have done that. And then pick three and then do the thing that she just said, which is, it makes it makes me think of like Hilary Hartling, like ta-da list... (Brad: I was just thinking about that. Yeah) So like your take Mallory Gott's little situation here, little system, three adjectives. Take it to your to-do list, mad... inverted the Mad Libs rock on. Then you can get to go, "Tadaa." (Leslye laughs) So, I like this. I'm gonna, I'm gonna have a zippy afternoon with my meeting.Brad Crowell 20:55  A zippy? (Lesley: Mm-hmm) Okay. All right. Yeah, I'm gonna have a (Lesley: I'm gonna proudly do my calls.) Yeah, what are the three, what are your three adjectives for today?Lesley Logan 21:05  Mine? (Brad: Yeah) Oh, okay. So well, I thought I think proud is awesome. And that feels like, tall, energetic and fancy.Brad Crowell 21:15  Oh, fancy. (Lesley: Yeah) I love that. Okay, so (Lesley: Yeah. What are yours?) what are you, what do you have to do later today that you're going to make fancy?Lesley Logan 21:22  I have worked on those kind of like flashcards. (Brad laughs) So I'm going to proudly with, "What was my other one, proudly ..." (Brad: Ah um ...) Oh, my God, short term memory just blanked on me. Fancy and what? Here's what I'm just gonna new make one (Brad: Pick another one) Okay, when I do the fla... I'm going to do the flashcards ...Brad Crowell 21:44  You guys can hit rewind, and then tell (Lesley laughs) us what she said.Lesley Logan 21:47  What I say? I'm going to zealously.Brad Crowell 21:50  Zealously, you definitely didn't pick that one. But ...Lesley Logan 21:53  No, nope. Um, I am going to, I'm going to say, I'm proudly work on those cards, because I am so fucking proud of them. And I really do. Can't wait for you to have them. So I'm going to proudly work on those cards in and when I and then I'm going to sit there in a fancy outfit while I'm doing it.Brad Crowell 22:07  Yeah. And I think for me, I'm going to um... Let's see, exuberantlyLesley Logan 22:17  Oh, well, now you're just, now it's a spelling test. (Brad laughs)Brad Crowell 22:22  I'm going to exuberantly host a webinar, although there's nothing negative about hosting the webinar, because it's going to be with our friend Alex Street. It's gonna be so cool. (Lesley: I know) ... you gonna love it.Lesley Logan 22:35   He's a past guest, you can listen to him. He's just so cool.Brad Crowell 22:38  And then productively get done a bunch of boring contract work (Lesley: I think ...) that I have to do that I'm not excited about. So, (Lesley: I think you have to remove those those adjectives) Yeah, exactly. We're gonna swap that out to that's the productive and exuberant and the last one is going to be ... I do like joyful and that ...Lesley Logan 23:05  You could joyfully work on these contracts. You can whistle while you work.Brad Crowell 23:08  With exuberance. Yes and (Lesley: Yeah, yeah) productiveness. Lesley Logan 23:11  And then you're going to the gym with ... you're going to gleamly go to the gym (Brad: gleamly) I don't know. I'm just looking at another. (Brad and Lesley laughs)Brad Crowell 23:20  Alright. Somebody take away the synonyms or (Lesley: Okay) adjectives.Lesley Logan 23:23  Yeah. So fun. Okay, well, anyways, if you do this system, please let us know. Screenshot this episode, tag Mallory Gott, tag Be It Till You See It pod.Brad Crowell 23:32  Oh wait, sorry. She has a course. (Lesley: Oh, gosh. Okay) Yeah. So well, you know, what's your big takeaway, Lesley? (Brad laughs)Lesley Logan 23:41  I got really distracted with the adjectives and clearly we should be teaching you what she teaches. So because we're still working out the adjectives (Brad: Yeah) in our own lives. So take her course. She's got four parts to her course. We cover two in the interview. SoBrad Crowell 23:55  Yeah, the first pillar was, if you're designing an event or an experience for people, you will want to consider how you want them to feel. Right? During the experience, which is something that you and I do all the time with the retreats. (Lesley: Yeah) You know, like, we've got people coming here in March to Las (Lesley: Yeah) Vegas for a fitness business retreat, we're (Lesley: Yeah) really focused on like, "What are they going to experience? What are they going to feel?" Loved that.Lesley Logan 24:18  We filter everything through how we want them to feel.Brad Crowell 24:19  That's the first part of it. The second part of it is going to be and this is something that I don't think about this, I never think about this. (Lesley: clearly we need to take this part) Yeah. How do I want to feel while designing their retreat experience? (Lesley: Yeah, yeah, we're gonna take this course.) And that was like, "Hmm. I didn't I never considered me I was just making it work, making it happen." Right? (Lesley: Yeah) So that's, that's pretty amazing. And then during the interview, I don't actually recall the third and fourth part of her program, so I would absolutely (Lesley: also) recommend checking out her course.Lesley Logan 24:28  Two more reasons why you should check out her course. So we'll have that linked below (Brad: Yeah, in the show notes.) She's amazing. We have to have her back. I don't know. I gotta have her do a presentation. This is so freakin' great. I'm Lesley Logan.Brad Crowell 25:03  And I'm Brad Crowell.Lesley Logan 25:04  Thank you for joining us today. We're so grateful for you. Seriously so grateful. Otherwise we just be doing this for the ethers. And so thank you for listening. Thank you for downloading. Thank you for sharing. Screenshot this, tag Mallory, tag @be_it_pod with how you're using her BE IT action items and send us that we get a DM and we can like shout you out, we can celebrate you. It's super, super fun, and we'll catch you on the next episode.Brad Crowell 25:25  Until next time.Lesley Logan 25:26  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it, help us and others Be It Till You See It. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 26:01  It's written produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 26:12  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 26:16  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 26:25  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 26:37  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

So Brad has started to do handstands when he needs a caffeine boost. Why? In today's episode Lesley and Brad chat about simple things you can do for your health, the definition of success, and where constantly asking questions can lead. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Frequency of pilatesDeciding what dictates your view of the day Constantly asking questionsThe definition of success Things that honor your healthEpisode References/Links:Fit Girl Magic PodcastBreathe by James NestorThe Body is Not an Apology by Sonya Renee TaylorBrene with Sonya Renee Taylor Podcast  OPC Flashcards:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Cool. Welcome back to the Be It Till You See It interview recap where my co-host in life Brad and I are going to dig into the magical convo I had with Kim Barnes Jefferson. In our last episode. If you haven't yet listened to that interview, feel free to go back, listen to that, and then come back and join us here, (Brad: do it.) I really I wanted to call our Kim Jefferson Barnes this whole time and I keep reading it and I guess it's Kim Barnes Jefferson.Brad Crowell 1:10  Yeah. Kim Barnes Jefferson. (Lesley: Yeah), I'm pretty sure that's what she how she introduced herself.Lesley Logan 1:15  Yeah, I know...(Brad laughs) I know. I'm just over here changing people's names. ...(Brad: You know, tell me roll.) Yeah. So I'm super excited because it is the New Year and we've been working really hard behind the scenesBrad Crowell 1:27  It is true...(Lesley: Like, ah, so y'all) Happy New Year.Lesley Logan 1:31  Happy New Year. My fitness business owners, teachers, I got something for you. And it's very, we have a webinar where I'm gonna teach you about how to actually create time to do the things in your business, and how that looks like how I actually do it for my schedule, and I'm going to teach you how to do it. Until you can rinse and repeat as often as you need it, you can change it as you want to go. So you're going to want to come to you want to go to profitablepilates.com/scheduling, to sign up for that free webinar. It's going to happen like in a week. So you know, this is your this is your save the date. I'm starting to be like Brad was gonna give you a save the date three days before (Brad: Yeah) ...(Lesley laughs)Brad Crowell 2:12  Also, ...if you're watching us on YouTube, you get to see my, my childhood jelly glass. Yeah. Which my parents still keep. And it's now our drinking mugs. And this is from like, 30 years old. (Lesley: Yeah, they don't make glass like that anymore.) Yeah, this is our first time ...(Brad laughs) Like, they don't make glass anymore. Yeah ...(Lesley laughs) This is our first time recording a pod episode not in our home. Lesley Logan 2:41  I know. I hope you like the sound. (Brad: Yeah) We are actually in Brad's teenage bedroom.Brad Crowell 2:47  It's a bit weird. Not gonna lie. Yeah,Lesley Logan 2:49  It's really small. Is what it is.Brad Crowell 2:51  I know. It's hilariously small. (Lesley: Yeah) You know, my parents thought process behind this was, "Well, you're the first one to leave. So you get the smallest room." I was like, "I'm the oldest!"Lesley Logan 3:00  That makes no sense to me, you should have had the bigger room for a short period of time and then your next oldest would get it when you move out. And then you would just have a small room to come back to (Brad: I mean, I'm just saying), I just think that like that's, that would be fair.Brad Crowell 3:16  That would be... that would make that would have made way more sense to teenage Brad. But you know what, honestly, it was fine. I was happy to have my own room because before this house, I shared a room. So,Lesley Logan 3:27  Anyways, if you would like to have help on how to get more things done in your business, go to profitablepilates.com/scheduling. And that is for any amount of years of fitness business. So if you are just starting out as a teacher or a studio owner, or you've been doing it for 30 years, I promise you I'm freaking efficient, (Brad: yeah, free webinar, It's gonna be great) Yep. Okay, what is our audience question, babe.Brad Crowell 3:51  Okay, cool. Well, Happy New Year. What's the main thing that people do is they, you know, set a New Year's resolution ... and the question that we actually got was, "How often should you do Pilates?"Lesley Logan 4:04  Yeah, I love this question. It's so simple. And it's so not so here's the deal ...(Brad laughs)Tell us more. Please.My, my answering non answer is, the more any amount of Pilates is better than no Pilates. (Brad: Hmm) So if my answer deters you from trying it, no, (Brad: no) Because if you go back to tiny habits you want to like to create a new habit or routine you want to do the smallest version possible which may be just leaving your mat out. Like it might just be like putting your mat on the floor so which I know for my perfectionist overachievers out there you just side eyed me and you just went like "that's not true. That's not what she's smoking". I do. And it is totally true. It's a scientific proven. So thing. So here's the deal. Joe supplies expected to do do it like the mat work is designed that you could do it every day. And that is why when on OPC I make them 30 minutes if you want to just press play and set a timer for 15 and leave me hanging. You still got a good workout, you still worked your whole body in those 15 minutes. So you absolutely could do that. But ideally, rule of thumb three to four times a week would be amazing. If all you can do is to then do two and if one is all you got, then give every muscle in your body every ounce of your energy and attention for that one time. But I promise you, it doesn't have to be an hour. 30 minutes is enough. 15 minutes every single day would be enough. And so don't don't set a bar so high. That it's unachievable, which we'll talk about in this podcast. It's so timely this question will meet with Kim and... and if all you can do is five minutes every day, then start with five minutes everyday because here's what I know to be true. When you have energy, you get things done faster, and with more zest, and then all of a sudden time (Brad: enthusiam) Yeah, (Brad: and joy) Yeah and then and then, and then you have more time, because making the bed wasn't this like exhausting thing that your body was like, oh my god, I have to do this right now. You like did it with zest pleasure and joy and it took half the time and then boom, now you can do seven minutes.Brad Crowell 5:59  Lots of zest.Lesley Logan 6:00  Yeah I love is that fully clean? ...(Brad laughs)Brad Crowell 6:03  Amazing. (Lesley: All right) Okay, now let's talk about Kim Barnes Jefferson, an overcomer of the cycles of yo yo dieting and the toxic dieting culture. Kim Barnes Jefferson is an enthusiastic, spunky master coach and founder of fit girl magic society. She now dedicates her life to helping women over 40 understand why their bodies decided to give them the middle finger and find confidence in who they are. (Lesley: I love it) So I think that's hilarious. Because whose body hasn't given them the middle finger when they're hitting this age. I mean, my dad told me it was 38 for him. And it was definitely 38 for me ...(Lesley laughs)Lesley Logan 6:47  To start lowering her barrier to entry to, like close to 40 ...(Brad laughs) Yeah, and I also love it because I think so many women do look at their bodies as if it gave them the middle finger. And really, our bodies are just reflections of what we did to them. So... (Brad: That's also true.) I find this to be a really awesome honest conversation. Because you know, so many of us were raised at a time where the tighter, the lower the jeans, the better. And if you didn't fit into those jeans... I like I don't even know you're supposed to do but like they just didn't make jeans for you. Like now, you can go in there's a whole wall of jeans, and you can pick straight, white, boyfriend, you know, curve, like there's so many options (Brad: bell bottom) Right? (Brad: high waisted) but like no. When I was growing up, there's one jean. And if you didn't wear that one, then people made fun of you. And soBrad Crowell 7:37  I had access to all of the old style. (Lesley: Yeah) because I would go to the consignment shop and there'd be jeans there from 1973.Lesley Logan 7:46  You know there's a story about Brad ...(Brad laughs) that apparently he had a pocket and one of his jeans would fit a Pepsi. Like a wholeBrad Crowell 7:53  a two liter soda bottle. Yeah, so those are my gencos. (Lesley: Yeah), yeah. And everybody from the 90s knows what those are.Lesley Logan 7:59  I'm so glad it was so grateful, easy for you to be a boy growing up in the 90s. It was not that for those of us women approaching 40, or over 40 ...(Brad laughs) We were not given as many options of pockets. Brad Crowell 8:09  I used to put my science book in the back pocket of my jeans.Lesley Logan 8:14  I don't know what kind of belt you had to have for that. But anyway, let's get back to Kim. So I just I had to have her on because I know many of our listeners are women, and there's a few men but you've got women in your life. So these are the thoughts that are going through their heads. And also, you know, I think we've talked about before the different guests. But truly, we really do decide how we are how good our day is by getting on a scale. And I knew this girl when I worked at Equinox and she would get on the scale every day. And I heard her say one day, "perfect enough for today." And she (Brad: that's an interesting thought) she had been going through some stuff with her body and she was having a hard time breaking the habit of checking her weight. So she just said that at the end so that she her brain couldn't have another response. So she had the response already. And that was her way of getting over letting the scale tell her if she was a good girl that day, you know, like and I just think that it's so interesting. We could be rocking it at work, we could be feeling great with our families. And then we like eat an extra cookie. And all of a sudden, like we're the worst person in the world. We made a bad judgment. Like what who, like, we just don't, all that stuff keeps us from actually working on the thing we want to work on and doing the thing we want to do. (Brad: it's a trap.) It's a... and you know what, it's the patriarchy they had to do this so that you (Brad: hey I don't get it...) Well. If you're so busy focusing on looking a certain way based on the media, then you're not busy taking over and being powerful and taking over their jobs. This is how it works. People are nodding their head while they're listening.Brad Crowell 9:50  Okay, I'm gonna slowly nod my head.Lesley Logan 9:54  There's actually a great look, I didn't come up with this, so if you want to listen to an amazing interview, her name is Sonya Renee Taylor. She writes the book, The Body is Not an Apology, and she had a conversation with Brene Brown, St. Brene over on Brene's podcast, and you can listen to Brene on Spotify. So you'll go over there. Look up the interview with Sonya Renee Taylor and Sonya Renee Taylor explains that the ladder is actually super ladder, we're all trying to climb by looking a certain way and all the things it's actually fictional, it's not there, and it's put in place so that we all are so focused on climbing this ladder that we're not actually focused on like why we're climbing to who we are as we climb up this ladder all this stuff and weBrad Crowell 10:39  Let me tell you, we will make it easier for you and we will find a link to said pod episode between those two we will put that in the show notes (Lesley: and if you) ...I (Brad stutters) wonder how conspiratorial we should be about that. I feel like it may be just default happened and innately became a thing. (Lesley: Yeah) And then we adopted it societally, as opposed to like someone masterminding how they can. (Lesley: Yeah, I'm sure it wasn't like) manipulate.Lesley Logan 11:04  I'm sure there was a genius manipulator in there. But I'm sure there's people who saw "Oh, look what's happening over here". They're so busy, focused on being perfect that they can't do this. So (Brad: yeah), at any rate. I don't feel like I'm a conspiracy theorist. I just feel like it is this thing ...(Lesley stutters) This topic is really important, ladies, because it really is keeping you from all your stuff. I read the comments, I get stuff in my members only group. (Brad: Yeah) I didn't feel good today about this so I just didn't do my I didn't do my workouts. I didn't do this, and this. It's like, oh my gosh, all those things you didn't do it, would have made you feel better. Right, all those things, and then they you would have had more energy to do stuff. And so anyways, I really would listen to that, that conversation with Sonya and Brene because if you are struggling with anything going on with your body, it is such a freeing conversation. But anyways, back to...Brad Crowell 11:54  well, what I mean, I know we just kind of went down that whole (Lesley giggles) thought process. But you were circling back around to one thing that you love that she said,Lesley Logan 12:04  Oh, well, it was just that question and don't accept things. There ya go. (Brad laughs) (Brad: Hey, yeah) look at how good I am. Brad Crowell 12:10  Ask more questions and don't accept things. Yeah. I mean, yeah. Lesley Logan 12:13  Well, she said at the beginning. So if you one of those was she was talking about how her doctor was just like, Yeah, "this is how old you are, this is what's gonna happen to you", (Brad: right) and you have a member in your family who had a similar situation, the doctor said, Oh, you're just going to gain, you know, three pounds every year. And she's like, every year I'm gonna live at least 10 more years, at least (Brad: right) that's 30 pounds. If I (Brad: What if you live 20 more years) She's totally gonna live 20 more years, the people in her family have lived 30 more years and her age. So like, (Brad: right), that's a lot. You can't sustain that. And she's like, she didn't accepted it. And soBrad Crowell 12:45  yeah, 30 years of that right would be 90 pounds. (Lesley: Yea), that's a lot. Lesley Logan 12:48  And so not that she should not, not that she should be focused on her weight loss but it is a health thing. She it's a it's a medical thing that she's on that's causing this and so she's like, I don't accept that. And Kim is just saying, "you don't have to accept if somebody if a medical professional saying this is it for you this all you got?" Like, you know, you don't have to accept that. Ask more question. Questions get curious. I mean, Amy Ledeen is a perfect example, she (Brad: 100%) She has stage four cancer right now. And she is not accepting that like, it's not that she's in denial. It's just that she's like, I don't accept that this means this is the end. I will be here long enough to raise my youngest daughter. So she's getting curious. She's asking questions. She's actually looking for evidence to prove her doctors incorrect. So she's looking for survivors, people who live with stage four cancer for 20 plus years. She's spying them. So anyways, I love that Kim brought this up. I think it is something we should all not be afraid to, like just say, um, is that really all you got? Do you have any other things for me?Brad Crowell 13:49  Yeah, I mean, I mean, particularly like, like the doctor saying, like, well just face it. You're old now. So this is happening. It's like, that's pretty weak ...(Brad laughs) I'm just saying like, eerrrk. Lesley Logan 14:02  Yeah, I mean, people are doing some crazy amazing. There are people running 100 meter dashes is at 100 years old.Brad Crowell 14:07  I saw that (Lesley: they're super fast) they're Olympics.Lesley Logan 14:11  Yeah, I'm impressed. They look stronger than Gaya (Brad laughs)Brad Crowell 14:16  Yes, yes, yes (Lesley: Gaya is probaly 100) But very, very impressive. Very impressive.Lesley Logan 14:20  Okay, what did you love?Brad Crowell 14:21  Okay, so I love really loved that she said, acknowledge the season that you're in, the efforts and the goals that can be accomplished during this season. I know that you know, growing up, it was more like you know, each season of the year kind of a thing and it changed because I was in school and it was the summer and so the summer is like you got more time yourself as opposed to when you gotta buckle down and work because of school whatever. With her, she was talking about her client, her client is an accountant. And during tax season, it's like haywire, right? And she's like, like barely like coming up for air and eatin' microwave pizza because it's quick and fast. And that's the only thing available. And yet she had a goal about, you know, weight loss. And Kim said, Hey, I'm just pointing out here like you don't even have time to call me. How are we going to, you know, focus on this, maybe, maybe we take a breather at the moment. And we set an actual target that's like, you can achieve this during a different point, you know, after tax season, then we can go hit it hard (Lesley: Yeah) during tax season, maybe we maintain.Lesley Logan 15:30  Yeah, I loved how she explained how she does that because we talk a lot about this inside of our coaching group, you know, we have a lot of business owners who have kids, and they're like, how do I balance it all? It's like, well, first of all, that's, that's the wrong word to look for. It's like, what season are you in your business, if it is a time when your kids are off school, maybe that's when you slow things down, and you give yourself fewer goals that month, because you're busy spending time with your kids, you're going to resent the time you spend with them, because you're not working on this thing. OrBrad Crowell 16:00  That that is like the worst case (Lesley: what) And that happens all the time is like, suddenly you're like, I don't have to be that this damn soccer game, I could be whatever, and it's like, wait a minute, you know, like, like, let's reframe this, obviously, you wanted to be here. But you know, it builds that resentment totally, you don't want to put yourself in that position. So when you reframe your, you know, when you take, take a step back and look at how much you can actually do in a specific season of time or period of time. Maybe your goals shift and change, you know, and you you do you move into maintenance as opposed to like, power through. I know, for me, I've actually felt this mostly in work, not working out, but like mostly in work stuff. Where I'm like, okay, in order for us to hit set goal, you know, two months from now. I gotta hit it hard now, like really have to buckle down, you know, go to sleep early, wake up early, all the kind of things and like, make a shift. And then you know, when we hit that goal, I have the choice to, you know, take a breather for a little bit. And, you know, again, still going to work, still answering emails, but like, there's a difference in that mentality where I'm not just like, hardcore. And you know, when you have to also let up for your own sanity, because you'll eventually burn out if you just keep go, go, go, go go. Right. But, you know, during those times, I've noticed how like, like buckling down at the office, it is harder to maintain my workout or sorry, it's harder to to like, be ambitious about my workout (Lesley: Yeah) But I know how important it is to maintain my workout when I'm buckled down. Because that movement of physical movement actually really helps me perform better anyway.Lesley Logan 17:52  Right? So I've noticed that what you do is you come, you just you don't do all three that we go to in the week. You go to two and maybe you don't do all three of your yogas maybe you just do one like it is about it's you know, if we're really honest with ourselves, like and really set up our own expectations for things. It's kind of amazing what you actually can get done. Because wouldn't it be amazing if you got to work on something? And then you weren't feeling shame about not working on something else?Brad Crowell 18:17  Yeah, I think it's the same idea ...(Brad stutters) It would be amazing. Yes. (Lesley laughs) ...(Lesley: Wouldn't it be amazing?) If we didn't beat ourselves up? (Lesley: Crickets) Yeah.Lesley Logan 18:28  Yea it would. But I think that would be really fun. If we could just go oh, I this is on a simmer. And this thing is boiling.Brad Crowell 18:38  Finally, let's talk about the Be It action items that you have with Kim Barnes Jefferson, what Bold, Executable, Intrinsic or Targeted action items can we take away from your convo? And I'm gonna jump right in you were talking about the definition of success. And I think it goes hand in hand with acknowledging the season that you're in. (Lesley: Yeah) But when you are able to redefine the definition of success. Oh, it's like you were talking about with the food and beating yourself up with eating a cookie. (Lesley: Yeah) You know, or whatever. Or, you know, Kim talked about how, when her husband was trying to book her birthday dinner, he was like, I called the restaurant and they can make you some like miserably bland fish and some, you know, just steamed some veggies, right. And I know that, you know, we've been there. (Lesley: We've been there) We've literally been that. But when you redefine your definition of success, you're not going to hang yourself out the dry if you, you know are gonna have that cookie, or whatever that thing is (Lesley: Right, right) You know, and what that seasonality may it's if it's a birthday dinner, maybe you're allowed to enjoy the dinner as opposed to you know, be so strictly holding to your regimen.Lesley Logan 20:02  I mean, it's something that I love about every single woman we brought on to talk about the weight, the dieting situation that this world is in. All of them are anti-diet coaches. (Brad: I was thinking about Launa Jae), all of them are anti restriction. Amy Ledeen is anti that, Launa Jae we've had on Amber Shah and Kim Barnes like all of them are this anti-dieting, anti-restriction because ev... like even Amber would say like, when you only eat a whole food diet. Well, that's a restriction. So like yea know so...Brad Crowell 20:39  Launa Jae was talking about eating Cheez Its (Lesley: Yeah) she's like, Am I satisfied?Lesley Logan 20:44  Yeah. Ask those questions. So I do think I love that you brought up the redefining success and tied it with the seasonality because I think Kim is right here. It's like, first of all, just first, acknowledge where you are right now. And how you're talking to yourself and how it's affecting your life. But then second, it is about like, you know, you're supposed to eat with the seasons, y'all like in the winter, all the food should be warmer, cooked heavier, right? Like, your body will change during that time. Because we're if it's colder, you're not as active as in the summertime. And I know I drink less water in the winter, because I'm not parched all the time. So I think when you just get really clear on what is a good day for you? What is perfect enough for you today?Brad Crowell 21:26  Right, that's perfect for (Lesley: Then...) me today,Lesley Logan 21:28  Then you get to have a lot more space and grace for yourself. And you have more time to do the thing. Like I love that Kim actually acknowledged that her tax accountant has a job to do. Well, I can't stop working to focus on the school over here. So she was just like, let's get really, really honest about your season. And let's redefine success. Genius. Love it. That's great.Brad Crowell 21:49  Yeah, what about you?Lesley Logan 21:51  Okay, find three the easy things that each day will make you feel like you're honoring your health. This is so fun, because you can even in a busy season. You know, you can totally just, this is part of defining your success. What are the three things. I have a friend who I heard her say on her podcast, she has a glass of water by her bed that she puts up before she was asleep. And when she wakes up, she sits up and she drinks that whole glass of water.Brad Crowell 22:16  I've started doing that. (Lesley: And she's it's it's like a cousin.) I'm pretty sure it's because you told me about your friend.Lesley Logan 22:22  Oh, I know. And then And then she's like, if that's all the water I got today at least I got a whole glass of water. Like she's that's her. That's one of her easy things. Does she know she should drink more water? Yes. Is she a proponent of that's all the water you need? No. But she is making it easy for her to be successful at that goal. And it's going to lead to her wanting more. So picked three easy things that are that will that you can do. And the reason they need to be easy is going back to BJ Fogg. If you do them, you'll feel good about yourself. If you feel good about yourself yet. Ya do the thing again.You'll do it again (Lesley: Yeah, yeah.) Exactly,So anyways, that's that one I thought was like, oh, anyone could do this right now. Anyone. Don't care if you're over 40. Under 40. Not, not even acknowledging 40. Like Brad Crowell 23:06  whether your body's giving you the middle finger or not?Lesley Logan 23:08  Yeah, I think we can all pick three easy things that will make you feel like you're honoring your health.Brad Crowell 23:14  Yeah, I'm trying to think about like, what are the easy things that I would could do? (Lesley: I walk the dog, that's easy) Oh, that's an easy one. Because he's got to get walked anyway. (Lesley: Yeah) But obviously, that's a win for the movement, right? You get 1000s of steps on those walks every morning.Lesley Logan 23:31  And I also I also make my breakfast each morning. That's not easy for everybody. But it is easy for me. So it's one of my easy things. And I really try to like I toast a waffle. And I and then I put some almond butter on it and some blueberries and I sit down at the dining room table. And that feels like health to me. Brad Crowell 23:51  I was thinking about the the Aura Ring and my use, you know, an easy thing for me to do to honor my health is to open the app and let it sync and actually assess where I am. You know, and how my sleep was. And that's like an easy thing for me to look and go like, did I go to bed early enough last night? Or did I get a you know, why was I Why did I potentially have a restful sleep? Did I have you know, one more beer and I could skip that? (Lesley: asking those questions) Yeah asking, like ...(Lesley laughs) Am I in a place where I feel like ready to go? And this app is telling me like yeah, you're, you're hot. You know, (Lesley: yeah) go get it done. Lesley Logan 24:34  Another easy thing is just to turn your phone over or off or on Do Not Disturb an hour before you go to bed. That's one that's a really easy thing you could do for your health. Yeah, you also I have an app that I check in on for my cycle. That's actually an easy thing. Look at what other easy things can we get people to honor their health?Brad Crowell 24:51  I love Okay, cool. So here's something that I've started doing recently. In the middle of the afternoon, and I'm I've noticed this typically when I After I've eaten that my the way my body has always been is that I get lethargic after I eat. Doesn't matter if I eat like healthy or unhealthy. It's just, I kind of slow down and I get that like afternoon like I'm dragon. And instead of getting a coffee, I have started doing a handstand. (Lesley: Oh!) ...(Brad laughs) because I felt like the only reason I'm tired is because my all the blood in my body is going to my stomach to process my meal. So what if I brought some of it back up to my head? (Lesley: I am...)Lesley Logan 25:35  I am that's...(Brad laughs) sure someone's gonna tell me that you shouldn't go upside down when you're eating. But no,Brad Crowell 25:41  Not, not when I'm eating it's after I've eaten and my body starting to feel slow, so it's usually an hour, (Lesley: actually...) two hours after...(Lesley: this works, It just keeps going) It does. The esophagus can work upside down ...(Lesley: Yeah) but that's clearly not what I'm not eating while (Lesley: I love that. I didn't know you did that) Yeah, I've started doing it in the hallway. You know, just just, I did one today, in fact too, just if I start instead of me feeling like like the afternoon slug (Brad: moans). Now I just go do a handstand. And it's actually incredible because like, it definitely keeps it light. It makes my brain Whoo (Lesley: that's so fun) You know, plus you get a little, little arms.Lesley Logan 26:16  You can also take three deep breaths. That's an easy thing you can do for your health three inhales and exhales ...(Brad: Why don't we do that?) the nose? Okay, one ...(Brad Inhale-exhale), two ...(Brad Inhale-exhale) In and out the nose. ...(Brad: you cheated), three ...(Brad Inhale-exhale) ...(Brad: Yeah) don't you feel healthy?Brad Crowell 26:42  I feel calm.Lesley Logan 26:43  I know ...(Brad: I feel) it's like a so ...(Brad: happier). Like you honored your health right there. (Brad: Yeah), yeah, ...(Brad: that's a win) and you do it enough through your nose y'all because that your nose has nostril hairs for a reason. ...(Brad: Tell me more.) Well, it's to keep you from getting sick. (Brad: Oh, okay) ...(Brad laughs) So there's like tons of studies on like, decreasing hypertension and all this other stuff. So breathing out through your nose even if you have sinus stuff, do the best you can. Your brain will not want you to die. So it'll figure things out. Just read Breathe by James Nestor. You're welcome. That's something you can do to honor your health as well. But it's not easy. It might take some time. Okay, well, that was so fun. I love her. I, you can listen to her on Fit Girl Magic everyone. So check her out if she inspired you. Brad Crowell 27:25  her podcast. (Lesley: Yeah), we'll put that link in the notes too.Lesley Logan 27:28  Yeah. I'm Lesley Logan.Brad Crowell 27:29  And I'm Brad Crowell.Lesley Logan 27:30  Thank you so much for joining us today. We are so grateful for you. How are you going to use these tips in your life? Let us know by sending a DM to the pod on Instagram. And we'll catch you on the next episode. Brad Crowell 27:41  Brad: Bye for nowLesley Logan 27:44  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day! Be it till you see it as a production of as the crows fly media.Brad Crowell 28:17  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 28:28  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 28:32  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 28:41  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Perdoso for editing all video each week so you can.Brad Crowell 28:53  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From the road, LL and Brad discuss the power in the narrative we create for ourselves and the importance of making “the thing” time-bound.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Creating a business doing what you loveThe stories we tell ourselvesSaying your story out loud Making your “thing” time-bound Using accountability to initiate Episode References/Links:Agency MiniOPC Blog  OPC Flashcards:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See it interview recap where my co host in life, Brad and I are going to dig into the innovative convo I had with Taylor Smith in the our last episode. If you haven't yet listened to that interview, feel free to pause this now, go back and listen to that one and then come back and join us. (do do do) Oh, right. Okay, so y'all, Happy Merry Christmas. We're past the Christmas holiday. I'm, if you're listening to this, it means you survived. So, good job. We are also really excited because this means we opened the Agency Mini number six doors. (woo woo woo)Brad Crowell 1:21  Yeah, we have.Lesley Logan 1:22  So we are doing our sixth Agency Mini, end of January. It's January 23, through the 29th. It is our seven day coaching program for fitness business professionals. All you Pilates instructors know and love it. And we're really excited, the space is limited. And it is the early bird time when this comes out ...Brad Crowell 1:42  Yeah. That means that there's a hookup.Lesley Logan 1:44  It's the hookup. And you know you are welcome to wait. (Lesley laughs) But we hope you don't (Brad: You can) you can, you can, if you, if you'd like living on the edge and seeing if something sells out or paying more you might as well but you can go to profitablepilates.com/mini.Brad Crowell 2:00  profitablepilates.com/miniLesley Logan 2:03  M I N I. And snag your spot. Tell a friend who's a fitness professional about it. It's really super fun. We only offer it twice a year and ...Brad Crowell 2:10  And it's going to be a snippet into our ongoing coaching program for fitness business professionals. (Lesley: Yeah) And it's it's gonna be a whirlwind. It's gonna be very revealing for you in your business to see you know what you could do with your business. And you're going to love it. It's going to be really amazing. (Lesley: Yeah) So come join us.Lesley Logan 2:33  Yeah, and we're on our way to Miami. (Brad: Yeah, we are.) We're going going back. Oh, that's back to Cali sorry. That's a wrong song. (Brad laughs) But anyways, we're going to Miami and I'm so excited to see our friends and to teach on a rooftop. So, if you are in Florida (Brad: Yeah. The middle of ...) (Lesley and Brad laughs) That's the song. Come join us at Philaton. We're gonna be on their rooftop for a sunset class.Brad Crowell 2:58  Yeah, on the 30th. (Lesley: Yeah) Yeah. So if you're trying to figure that out, go to onlinepilatesclasses.com/tour. (Lesley: Yep, yep, yep) Yeah, come join us and it's gonna be great.Lesley Logan 3:10  I'm so excited. I'm friggin' loving this trip. I mean, we... in full disclosure, y'all, we are recording this pre trip so we have no idea how cold we're gonna be, hot we're gonna be comfortable ...Brad Crowell 3:19  No, I know. I know. (Lesley laughs) I literally done all the forecasts (Lesley: Okay) of every day that we're gonna stay in the van.Lesley Logan 3:25  And well, because we have an audience question from Erika Quest.Brad Crowell 3:28  Well, the coldest that it's going to be is going to be 22 degrees.Lesley Logan 3:31  Which is way warmer (Brad: Yeah) than our last year's trip. (Lesley laughs)Brad Crowell 3:35  That actually should be tonight. (Lesley: Oh, okay) Meaning, we're gonna be in Durango, Colorado.Lesley Logan 3:42  So, if you're listening to this in real time where you're going to go back in time we've already (Brad: Yeah) done this. (Lesley laughs) (Brad: Yeah)Brad Crowell 3:48  So you can ask us how that went. (Brad: Yeah) And then the the when we get, by the time we get down to Miami it's gonna be you know, higher than the 30's is gonna be fun. (Lesley: Yeah) Also, we'll have a house down there.Lesley Logan 3:59  Yeah, well, Erika Quest wanted to know. (Brad: Oh, good ole E-Q) (Brad laughs) Yeah, she wants to know ....Brad Crowell 4:07  Is the van insulated?Lesley Logan 4:09  Like, does she have to worry because do you know I don't think I told you this. When we were staying the night in Vail last year which is our first night in the van and y'all we literally drove it off the lot, filled it up with all of our stuff and then took off for the East Coast and we went on like December 4th, it was like so early in December. It was eight degrees in Vail and (Brad: Yes, it was) we were actually pretty solid until August. Stood up from underneath the covers turned around and then just basically took all the covers off of us and we both like it's so fucking cold! (Lesley laughs)Brad Crowell 4:38  Yeah, it was it was definitely cold weather camping where you only were willing to get your, your oval of the top of your face out from some like you know, hoodies and blankets and things. Plus we had tons of blankets and three mobile space heaters I like to call them. Aka, the dogs and then August messed the whole thing up at four in the morning by standing up in the middle of the night and stretching, spinning around in a circle. (Lesley: Yeah) And laying back down (Lesley: Yeah) well, while proceeding to pull (Lesley: all of our covers off) all the blankets off ...Lesley Logan 5:11  And once they were off, it was too cold. But anyways, back to my story, Erika Quest woke up in the middle of night thinking we were cold. She had a dream that we were really cold. (Brad: When?) On that same night, (Brad: No way, that's weird) Yeah, she texted me. And she texted me it was the that morning. And she's like, "I woke up to a nightmare. I, did, are you guys warm enough? I had a dream that you were really cold." And I said, "Well, that's so crazy, because we were fine. We were totally fine and tell August stood up." So anyways, Erika Quest, Brad did insulate the van.Brad Crowell 5:47  The van is insulated, it is ready to go. Well, if you want to read along to our journey, our progress on the van, you can do that on the onlinepilatesclasses.com/blog. And you can actually see pictures and read about what we're working on there. So that's going to be a long, but very fun project. And we hope you join us for the journey.Lesley Logan 6:10  Yeah, hopefully it's not as long as it sounds, but hopefully ... (Lesley laughs)Brad Crowell 6:14  I mean, we're definitely a year could be longer than that. We'll see. Yeah. (Lesley laughs) Okay. All right. Let's talk about Taylor Smith. (Lesley: Yeah, Taylor) Okay, so Tay... Taylor is a, she is a teacher-turned CEO, and is currently running a handmade sticker shop, Studio, Shop Studio Sisters on Etsy and is teaching others how to create a six figure salary doing specifically what they love.Lesley Logan 6:49  Isn't it so cool? I thought it was so cool. She and her sister make, made enough on Etsy to quit their in air quotes "real jobs," and do what they love. And then because they figured it out, they're teaching other people to do it. And I of course, I'm obsessed with that, because that's what we do. But um, I just, I just love I don't know, I just think it's so great. There's like, no stop if you want to do something. And and you do want to make it your living like literally you can make sticker making a living. And I did go on to Etsy for stickers. And it's not like she has no competition, y'all. There is so much competition on the sticker front. It's crazy. So, I'm super excited about them, what their doing. Brad Crowell 7:28  They definitely was a little shocking that that is the what they make is only stickers and they're all handmade. And they basically, that's what they do now. (Lesley: I know) Is stickers. So that that was like, I listening to her share, like how the timing of it all was also really incredible. If you didn't listen to this, go back and (Lesley: Yeah) figure out like, when did they start? The beginning of COVID. And within four months, within three months, she said she knew she should be quitting her job. (Lesley: Yeah) And focusing on stickers full time.Lesley Logan 8:09  Yeah. Which is really cool. And also, like, very interesting. I didn't realize when we were scheduling this, but our next week's guest also started her company, right around the same time as the beginning of COVID. And so it's like, you can think of, of that being like the worst time but if you can, if you have something unique and different, and you have belief and, and perseverance. (Lesley laughs) It's kind of amazing what you can do. So, okay, um, one of the things I thought she loved was, well, there's so many things we talked about, and I was really excited about but I really enjoyed her bringing up the story we tell ourselves that others will think about us. And I think that this is really interesting, because if anyone has ever taken the story that they're telling in their head about what others will say and just say it out loud. I think it really does diminish its power. Because there are some I mean, we all tell ourselves different stories. You know, like I even I remember even when we moved here, I was like, "Oh my God, what are people going to think? We, we went from this tiny house to a really big hou... We went from a tiny, tiny, tiny apartment to this big (Brad: Yeah, 500 square feet.) Yeah, to to this massive space?" And, "Are people going to, like judge us? Were they going to think about us?" And what in the world, people were so excited about it, but in my head, I just was like, "Oh my God, people are gonna think that like, we ran out (Lesley laughs) this money, which we didn't do." But like, I don't know ...Brad Crowell 9:31  Wait, what? I'm sorry. What?Lesley Logan 9:33  I know. I just thought like, "Oh my gosh, I don't want, I don't want to feel like I'm, I didn't I thought it would come off as bragging." Like, "This is my new house." When really it was like, literally literally the same bills. (Lesley laughs) We just moved. But like I just in my head, I had this weird story I was telling myself what others would think about our move. And it was so dumb because as soon as I said out loud as you can hear it's like such a ridiculous story but we tell the stories to ourselves, and we believe that because thoughts become facts. And so it's just really important. I think, I'm grateful that she brought this up. And I hope if you're listening this whatever story, you're telling yourself, I challenge you to say it out loud and actually, like, listen to the story. (Lesley laughs) Because you'll probably laugh about it. Like, it's kind of it's really hysterical. Like, what I was telling myself, year and a half ago. (Lesley laughs)Brad Crowell 10:01  Yeah, I think I think that when we, we begin to believe the stories that we're telling ourselves, and that's the crux of the issue is where we actually that that confidence, you know, when you see someone walk in a room, and they're, and you and you're like, "Wow, that person, they've got it together, they know what they're doing." You know, that's a, that's the way they see themselves. (Lesley: Mm-hmm) You know, that's the story they're telling themselves. (Lesley: Yeah) And so if you have a story, that you're telling yourself, that you're not worth it or not worthy, or no one should follow you, or listen to you, or whatever it might be. You know, when when you're out there interacting with people, you're actually you're, you might not be verbally sharing that story. But you may be mentally sharing that story, your body language, the way, the way you phrase sentences, the, you know, the way your face is emoting things, you're telling a story as well. (Lesley: Yeah) You know, so it's really important that we have a positive conversation with ourselves. (Lesley: Yeah) So that when we're interacting with others, they're sensing that too. Now, I know that you can also like, you know, that's, that's something where it could be fake it till you make it, right, where it gets weird. And there's all sorts of fascinating stories about people, you know, like ...Lesley Logan 11:50  Well, but that's for like, that's where is Be It Till You See It because like ... (Brad: I was gonna say) after saying it like, I just remember. So this is my brainwave, everyone, like, as soon as we're talking about this, I remember when I was in retail, this one guy, he would come in, and he was having, his personal life was a hot mess. But you would never know it because he'd walk in. As soon as he crossed the threshold of the store, his eyes would light up, his heart would lift. And he's like, "Oh, I tell myself it's showtime," and I, (Brad: Oh, yeah) he doesn't walk, he struts (Lesley laughs) all the way up. And he would have the (Brad: He chasse's) best sales, 100%. And, and so in that moment, I learned something, when I became a sales, and I started managing that store that was like something that I told myself. And then (Brad: Yeah) when I became a Pilates instructor, oh my God, my first time I had to teach a lot of people was when my mentor literally called me up. She's like, "I'm locked out of my apartment. I've got my dog. I can't make it to the gym. (Brad laughs) Can you teach my class?" And I was like, "Yeah, yeah, I can go teach your class." (Brad laughs) And she has been teaching for like, 20 years at this point, right? And so I go to, I've been teaching like, six months. And I've never taught more than, like, seven people at once. And, and so I go to teach this group class for her. And of course, everyone is like, disappointed because it's not her and I'm like, "she's locked out." But in that moment, I didn't fake it till I make it. I didn't know I was being till I see, cuz I didn't know that phrase existed. But I did say, "Okay, if I knew how to teach 30 people at one time. What would that look like? How would that feel? What would that be like?" And I just frickin' did that. And that, within seven minutes, someone smiled. And like, I was like, "Okay, we're good." (Lesley laughs) So, but honestly, it was the story I told myself. I told myself, I could do it. I told myself that I had these feelings and things. And if I had told myself a story, like, "Oh, my God, everyone's gonna think I'm a fraud. Everyone's gonna think I don't know what's going on. Everyone's gonna wonder what like, you know, like, like, "why the hell is she even a teacher?" No one's gonna come take sessions with we. I would have sucked. (Brad: Yeah) I can tell you that right now. (Brad: Yeah) So anyways.Brad Crowell 13:56  I mean, I actually totally relate to the, totally relate to the moment of your, you know, fellow fellow employee hitting the floor, because when I worked in restaurants, that was exactly the way that I was trained by one of my closest friends growing up. He said, "Whenever you pass through this doorway, you know, which was the kitchen into the restaurant floor. There is a smile on your face. (Lesley: Yeah) There's no other option." And I was like, "Oh, yeah." And then then I learned that when I was, you know, 17. And so I took that with me for the rest of my time working in restaurants.Lesley Logan 14:33  And it really does change. Like if you are having a bad day, and you're going into work, and you just keep going, "I'm having a bad day. I'm having a bad day." You are going to just have the frickin' worst day but if you go, "Okay, today has the opportunity for awesomeness." (Brad: Yeah) (Lesley laughs)Brad Crowell 14:46  And what a, what a, you know, what a position to be dropped in where you're like, "I'm teaching the class (Lesley: I'm teaching this...) today." Okay. Yeah. Good for you. (Brad laughs)Lesley Logan 14:56  Yeah. So anyways, just the thing, the fact is, I really did love that she brought up about the stories we tell ourselves or other people think, truly tell yourself a different story. That's the coolest thing about stories, you could just tell a new one. I mean, like, it's, you know, that's what stories are for. So what did you love?Brad Crowell 15:12  Okay, so she said that the importance of holding yourself, she talked about, sorry, the importance of holding yourself or having someone hold you accountable to your time off. (Lesley: Oh, do do do) (Lesley laughs) And I know, the reason that this was a thing for her was because she's in business with her sister. (Lesley: Mm-hmm) So presumably, she's around her sister often. And the two of them kind of trade off, checking out, you know, like, because because she also said that they work on different time schedules. (Lesley: Yeah) Because her sister is a super early riser, like up at four or five in the morning, and then working on design. And that made me laugh, because (Lesley: Yeah) I know someone like that. (Lesley laughs) So do you all. (Lesley: That's me) That's Lesley. Yeah. So you know, and then obviously, she works hard all day. And then I'm also, I'm on a totally different time zone, or time schedule. Where I get up later, and I stay up later. And so what we've identified is that the best time for us to be having the brainstorm sessions or whatever, is actually the middle of the day. And that's when both of our brains are firing at full capacity. But it's very easy for, you know, her to ask me questions about, you know, things the second that I wake up and me to ask her questions about things after she's checked off for the night. And so we have to be, you know, respectful of each other's time and boundaries. (Lesley: Yeah) With taking the evening off, or, you know, (Lesley: Yeah) sitting down and having breakfast, kind of a thing.Lesley Logan 16:02  Yeah, when, and it's not easy, but if you, it also is a work in progress, always. Because sometimes I get great ideas at like, 7pm. And then it's like, "Well, now I've just opened up the door to work." (Lesley laughs) But, um, but you know, having that person to be like, "Hey, let's just enjoy the walk." Or "Hey, can you put that in your ideas parking lot?" And, and also the, also the understanding that you can say it back like, "Hey, I'm actually off work right now. I love this idea. Can you (Brad: Yeah) just put it on another? (Brad: Yeah) Can you just set aside time to work on it?" So ...Brad Crowell 17:23  Yeah, and unless it's a time sensitive thing, you know, that's always a thing that can be like, "Oh, yeah, of course 100%. Yeah, I'll throw that down. And we can discuss it tomorrow." You know, so yeah. (Lesley: Yeah) And that's, so that, I love that because I thought, well, first off, I live that, but also to I, I saw my parents do this. They've worked together and they still work together. Like, they've been married for 40 years. My mom started working when I was 12 years old. So you know, 14 years in to their relationship. So it's been, you know, basically 25 years of them working together or a little more. And, you know, when they, when dinner was ready, when it was dinnertime. It was, they were, I don't think I ever heard him talk about work, you know. So that was also something that (Lesley: That's amazing) was a good example. (Lesley: That's amazing) Yeah, it was a very rare occasion. Like, I mean, you know, most of my life, I guess I knew what my dad did. I just knew that he was an accountant, (Lesley laughs) but I never actually heard any of the specifics of it, you know, (Lesley: Yeah) during the day, even though they worked together. (Lesley: Yeah) So ...Lesley Logan 18:35  That's cool. I like that. Well, (Brad: Yeah. All right.) here we go, something for us to keep working on. Okay.Brad Crowell 18:40  Let's talk about the BE IT action items from your conversation with Taylor Smith. What bold, executable, intrinsic or targeted action items can we take away from your interview with her? I'm just going to jump in. The one, one thing she said towards the end was to make "the thing", right, because she started a sticker company and that's, you know, like, to me that seems like that, "Okay, that's, that's surprising." I would, I don't think that would have been my thing, by by any means. But make "the thing", whatever yours is, time bound. (Lesley: Mm-hmm) Okay, and this this is so important for whether you're starting a company or you want to read a book. I mean, it doesn't matter what "the thing" is. If you don't associate a deadline with it, (Lesley: Yeah) it will always be just something that you want to do instead of something that you're going to do.Lesley Logan 19:43  Well, I think we and I've talked about this before it's it's okay to move the time-boundness you put on it. (Brad: Yeah, I think that's true) If you have an honest conversation, "Why am I moving this time?" Like we wanted to have the profitablepilates.com website up. Think it was in frickin' March. It didn't get done until the summer. But it wasn't because we weren't working on it. It's just because as we were working on it, "the time", we're like, "Oh, this is a bigger project than we actually anticipated. We're going to need X amount of more days to do it." So ...Brad Crowell 20:14  We also decided to add functions and make it (Lesley: Yeah) fancy and do all sorts of stuff, right? So ...Lesley Logan 20:19  So as long as you're actually taking action on it, if you need to move "the time", it's fine. But having the time bound piece part actually makes you take some action. And if you don't take action, you won't have clarity. So ...Brad Crowell 20:33  Yeah, I think it's also like, like, I went back to, when we started learning Khmer (Lesley: Yeah) you know, we had a weekly class with our teacher, (Lesley: I miss that so much) I miss it too, actually a lot. We had a weekly class with our teacher and that time bound, you know, class seems very obvious, but, you know, it forced us to study, it forced us to go do it, it forced us to be in it, to (Lesley: Yeah) practice it, to think about it, right. And that's something we signed ourselves up for, obviously, but you know, I, there's a, there, it changes the game, when you have a deadline associated with it.Lesley Logan 21:14  Well, and it's an actually, that's, I think, you can really start to figure out like, if one of the things you are as a procrastinator, a perfectionist, (Brad and Lesley laughs) by by setting aside some time slots, having things scheduled, it really does help you take that action and at least see if you like something, it's also okay to do the thing during the times that you said and go, "I don't really like this." Great, now you know, (Brad: Yeah) now it's no longer taking up space in your brain.Brad Crowell 21:41  Yeah, I love it. Well, what about you?Lesley Logan 21:43  My biggest takeaway, so I really like this one because it's really comes natural to me. But this is, is not always about me. So let me explain this. (Brad laughs) So she said, "Be the initiator in your life." And I don't think that comes easy for a lot of people. And I, and I also think depending on where you are, mentally, that could be really hard. But I do still love this and what I am hoping to say is, if you can't be the initiator in your life on something, you actually do truly want to do, like you've done, you know it like this isn't like a should do. This isn't like something you think you got to do, because everyone else is doing it. This is like, you want to do this, but you're struggling with the initiation because enter perfectionist have some form of it here. Or maybe if some mental health going on, that makes you a little harder, right? You, my challenge to you is to add on, or find someone to help you take that first next step. So that could be a coach. Right? Like, especially if you are financially invested in something, (Lesley laughs) you'll be surprised how much initiation you'll take. Or it could be having an accountability partner, could be some just talent being it till you see it literally because then people are gonna be like, "Hey, how's that thing going?" And so I there's different ways to be the initiator in your life and, or get initiation to be on there for you to help you take some action. And so if it doesn't come naturally to you, one of my top five strengths is activator. So it becomes ver... I get really frustrated, if I can't just take action, like couldn't drive me more crazy, but but if that isn't you. Let's brainstorm some ideas of ways that you can be the initiator in your life because the other, the alternative is you just waiting.Brad Crowell 22:20  Yeah. I mean, well, it's kind of like what we were talking about with the deadlines. And you know, also "the thing", the importance of having someone hold you accountable to we said time off, but just hold you accountable in general. (Lesley: Yeah) You know, and, and I think but you know, I think also the, the, when you want something you'll you'll you will be willing to make change to make that thing happen. (Lesley: Yeah) You know, and so it, it really does depend on how, how much you want (Lesley: Yeah) the thing.Lesley Logan 23:34  Yeah. And I think that's also interesting to figure out. Like, if you're not actually like, if you're like nodding along with this, and then you're still not initiating something. You may want to do a deep dive on, if you want that thing or not. (Brad: Yeah) Yeah. I'm Lesley Logan.Brad Crowell 24:25  And, I'm Brad Crowell.Lesley Logan 24:26  Thank you so much for joining us today. We are so freakin' grateful for you. What a year it's been. How are you going to use these tips in your life? Let us know by sending us a DM to the pod on Instagram and we'll catch you on the next episode.Brad Crowell 24:37  Bye for now.Lesley Logan 24:40  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 25:13  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer, is Amanda Frattarelli.Lesley Logan 25:24  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 25:28  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 25:37  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 25:49  And to Angelina Herico for transcribing each of our episodes, so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Have you started thinking about goal setting for 2022? With Lesley's glittery snow globe, Brad and LL chat about New Year's goals, the misconception about giving, and how to grow into a mindset of authenticity. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:A mindset for goal making in 2022Finding charities you are passionate aboutThe misconception about giving Being unapologetically authenticEpisode References/Links:New Scheduling toolOPC Flashcards:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.(Brad laughs) Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the uplifting convo I had with Marcia Agius in our last episode. If you haven't yet listened to that interview, feel free to pause this now and go back and listen to that one. And then come back and join us. If you're watching on the YouTube, I have a new so... snow globe and it's big red lips with gold glitter everyone and I've been starting every podcasts. (Lesley laughs)Brad Crowell 1:14  I thought it was gonna, I thought it was just like a thi... Like, you said it when we were recording before and I was like, "Haha, okay." She said, she said, "This is going to be on every episode moving forward." I was like, "Right, whatever." Well, it continues to come back.Lesley Logan 1:30  Yes. Yes, it does. And it's really fun and I shake it. So it's got the gold glitter all over my red lips. Anyways. Okay, so (Brad laughs)Brad Crowell 1:38  All right, before we get started.Lesley Logan 1:40  We are still on the road. (Brad: Yeah) So we are actually recording this before we hit the road. And so what I can tell you is at this moment in time, we are probably hanging out with Brad's fabulous family and doing some sort of Pollyanna situation and getting ready to get back out on the road again for a couple pop ups. So if you want to see us in real life, and you live in the States to go to onlinepilatesclasses.com/tour. And then you can see where we are in and get tickets, where we are. What else do we have quick announcements, my love?Brad Crowell 2:10  Two the things and then we have a just something special we wanted to say. But the scheduling tool for Profitable Pilates, if you run a fitness business, or you know Pilates or any other kind of fitness business, we are partnering with a software company that's making a Profitable Pilates scheduling tool. For us, it's so exciting.Lesley Logan 2:35  I wanted to do this for years.Brad Crowell 2:37  Years. We... I mean, everyone asks us, "What is the best one, all the things?" Well, I'll tell you, ours is the best one. (Lesley: Yeah) Okay. And here's why because (Lesley: I'm coaching on it.) Yeah, you're coaching on it. But also every thing that we couldn't do with other scheduling tools we changed three times before we found one that was actually more simple than all the rest and has nothing to do with other things that we needed to do. And so that was like a weird, like, "Okay, this will do for us." (Lesley laughs) Well, we were like, "This isn't, this isn't good enough." (Lesley: Yeah) There's a better way (Lesley: Yeah) and we found that better way. And that's what's coming to you. (Lesley: Yeah) So if you want to get on the list, go to profitablepilates.com/scheduling. (Lesley: Yeah) And you will see a waitlist there. We will be telling you more about it in January.Lesley Logan 3:20  And also happening in January is Agency Mini number six is our mini coaching program. We... (Brad: Agency Mini number six.) I know, actually Agency turns four in January. (Brad: Yeah) Yeah, we I mean, we've been, I've been doing coaching for fitness instructor since 2013, actually technically 2009. But I started the company in 2013. And so Agency Mini is we definitely limit how many people can be in it. So you want to go on the waitlist because you also get the best deals and you get early action to sign up. You'll go to profitablepilates.com/mini - it's M I N I.Brad Crowell 3:53  Yeah. And our special thing we wanted to say is "Happy holidays." (Lesley: Happy holiday.) I know it's two days till Christmas at this point. You know, there's Hanukkah happening. There's ...Lesley Logan 4:06  No, Hanukkah happened a couple weeks ago. (Brad: Yeah, happened.) (Lesley laughs)Brad Crowell 4:10  You know, there's all the things. (Lesley: Yeah) And basically, we just wanted to say, we're excited that you (Lesley: Yeah) get to spend time with your friends and families. Hopefully you do that. And you know, that's what we're looking forward to do over the next few days, (Lesley: Yeah) as well.Lesley Logan 4:24  Well, yeah. So, Happy Holidays. Okay. After that, what is our audience question this week?Brad Crowell 4:30  Yeah. So this one fit right along with last week. We just kind of chopped it in two. (Lesley: Yeah) "When and how do you plan your goals for 2022?"Lesley Logan 4:39  Yeah, we don't do resolutions. We do do goals. (Brad: Yeah) And we don't try to do all of them in January, because that's not how things work. (Brad: Yeah, that doesn't really work.) So, I'm really big on figuring out when you want something done by and then working backwards. That's that's how I do goals. So if there's something that I want to have done by the end of 2022, actually look at, when in 2022, things are going to have to happen so that it all leads up to being done. (Lesley laughs) So that's how I mean, that's how I do it. So I mean, do you do it differently than that?Brad Crowell 5:15  Yeah, I do. (Lesley laughs) I definitely do. Let's, which I find ironic, because I'm usually the process guy, right? (Lesley: I know. I hate process.) And so you just map that out for me, which I thought was really funny. But that's not really how I think about goals. Like, I know that goals are, like business goals, or whatever. But I was thinking more personal goals, like, you know, do I want to speak another language? (Lesley: Oh, yeah.) Do I want to change my morning routine? You know, the, you know, like ...Lesley Logan 5:42  I mean, I said those whenever they come up. I don't make that like, end of the year thing.Brad Crowell 5:49  Yeah, but I mean, okay, cool. So like, you know, but but for us moving was a goal. (Lesley: Yeah) And, you know, actually didn't know it was gonna happen as soon as it did. But that was something that was on our list. SoLesley Logan 6:01  I mean, I worked backwards from that. I think we're moving by June 1st. And I was like, that means you got to be doing this by this date. (Brad laughs) And this by this day. (Brad: Right) You might have not been on that process. Brad Crowell 6:07  I think that's also why I wasn't quite ... (Lesley laughs) you know like, like, had a fire lit under me, because I don't, that's not how I think about. (Lesley: I know) I'm like, "This is something that I want to do at some point (Lesley: Yeah) in the near future," which is actually not how you're supposed to set goals. (Lesley: No, no) You're supposed to put a date with it.Lesley Logan 6:22  Can you hear the rebel and the four tendencies in him? (Brad laughs)Brad Crowell 6:25  It might be nice if maybe we could possibly, (Lesley: Yeah) you know, do this thing.Lesley Logan 6:30  I'm like, "When do you want to do it buy. (Brad laughs) Okay, that means we have to do this and this and this." Like, I am on this stuff. (Brad: Yeah) So anyways, I mean, we definitely at the beginning of the year do write things down of what we are intentionally trying to do. But again, it's not a resolution. So I'm, I feel like you're allowed to make new goals whenever they come to you. And you just have to have a buy win date, and then work backwards. Or you can work forwards if you prefer process that way. But I find backwards is easier because it's like a maze. So, I would always go to the finish point on a maze. And then I would work backwards all the way and (Brad: You would?) get start. Yes, I did. And my dad would go, "That's cheating." And I said, "I think it's brilliant." I've (Brad laughs) finished every maze. And, I remember being in a corn maze with my friends and getting so frustrated because, like we kept getting lost. And I was like, "If we could have just been dropped off at the finish point. I could have found us our way out." (Brad laughs) So anyways, um, that's... yeah,Brad Crowell 7:29  I never knew about you. (Lesley: Learn something new) Yeah.Lesley Logan 7:31  I know. Married six years. Look at that.Brad Crowell 7:33  That's amazing.Lesley Logan 7:34  Okay, so let's get into it.Brad Crowell 7:37  There's also one of the things I didn't know, (Lesley: Oh) that that you talked about in the interview with with Marcia. So, I will, I will tell you. (Lesley: Oh, okay.) Yeah, yeah. (Lesley laughs) Oh, actually, one last thing. This is the first year we're not going to do our rare tradition that we actually hold to. Every year on January 1st, we usually just tear our entire apartment apart. (Lesley: Yeah) Look at every single thing that we own. And then get rid of a lot of it if we can (Lesley: Yeah) stuff that we never use, never touch. But (a) we don't live in a 500 square foot apartment anymore, where we can literally see everything.Lesley Logan 8:12  Yeah, no, we gotta definitely go room by room at this point. So we have to schedule that definitely.Brad Crowell 8:17  Yeah. And ... (Lesley: And we're gonna be with Sue and Steven.) Yeah, we're gonna be down in Miami. We're doing New Year's in Miami.Lesley Logan 8:24  Ah, I'm so excited, I have the best outfit for it. (Brad laughs) I really do.Brad Crowell 8:28  Yeah. So, okay. Now let's talk about Marcia Agius. (Lesley: Yeah) With a spirit of giving and a passion for the people, Marcia Agius, is a community leader fighting to uplift and highlight the strengths women have within. From a hockey mom to the creator of ins... @_inspirealways on Instagram with an underscore before. Marcia is trailblazing a new mindset of giving and a community of posi... positivity. (Lesley: Yeah) And joy, to be honest.Lesley Logan 8:57  I know. She's so sweet. And she's like, seriously, so giving. She like, turn... she suggested me for some magazine that Laila Ali was on the first cover of I mean, it was I know. (Brad: Wow) I know. Yeah. So, I should have had that in my things. It's like "Ask Us Beauty," I think is what it's called. So anyways, that ...Brad Crowell 9:19  Well, she she was just so fun to listen to, because she's very excited about (Lesley: Yeah) what she's doing.Lesley Logan 9:25  Yeah, she's she's so passionate what she's doing. She's also like, like, she's just being it till she sees that she's like, "I don't even know what I'm gonna see. Well, I'm just being the thing," (Lesley laughs) and she's like, going for it. I love it so much. So, but one of the, she talked about many things that are really amazing. One of the things that I loved that she talked about is, "Finding charities you're passionate about." And the reason I love this is I think it can get really overwhelming when you're someone who's a giving person or caring person. There's all the stuff going on the world like especially right now like literally every time you turn around there is a group of people that you need support, there is the world's on fire, the world's hot. There's all these things that are happening. There's, if you're in the States, there's like laws that you're like, "What in the frickin' world?" And so it's just ... and then I've talked to our friends in Australia and they've got their own stuff. So it can feel overwhelming. And you're like, "Where do I give my time? Where do I get my money to?" And, I think it's really freeing to be okay with just going and looking up charities that you're actually passionate about, and, and supporting in the way that you can. She talked about the different ways you can support is not always money. And I found that to just be like, that's something that you can do right now. And you can feel really good about yourself.Brad Crowell 10:40  Yeah. And, I think it's also something that we've been working on with (Lesley: Yeah) OPC. And with Profitable Pilates, (Lesley Yeah) which, you know, like, what, what should those? What charities should those businesses support? (Lesley: Yeah) And what is important to us? (Lesley: Yeah) And, you know, when we, when we first started, there was, we were getting to know, the homeless population near where we lived in Los Angeles. And so it was important for us to feed them. (Lesley: Yeah) And so we were looking at charities about that (Lesley: Yeah) Then, you know, we've shifted, having moved here to Vegas with Profitable Pilates. We've been supporting a business that's helping women in need, who end up in the, basically the sex industry here, (Lesley: Mm-hmm) or anywhere, really, (Lesley: Yeah, anywhere) but, but but there's the organizations based here.Lesley Logan 11:37  They're here, and they're in Portland, and they're working on becoming across the US. And it's like, what... the reason why I picked it for Profitable Pilates is that every single of those woman, women is like a business owner in her own way. And if they and a lot of times they are pimped out and they don't even know it, but they have a hard time getting out of it. And I know, if you feel like you can't take, maybe you have an idea for something but you can't get there because you're stuck where you are like I love this charity helps these women get out when they want to. And there's there's no judgment around it. And it's really ...Brad Crowell 12:09  And they do it by, they do it by building relationships.Lesley Logan 12:13  Yes, yes. Yes. It's so it's just something that I'm I'm, I think it's really cool. So, I that's what we did with Profitable Pilates. We're actually still trying to figure out where I'm running out of dates, we got to figure out the charity for OPC that we're choosing. But the reason why we're still working on that is because we're trying really hard to find one that is in more international climate change, focused charity, because our OPC members are all over the world. And that is something we can share in together. And I think they'd be really excited about. So (Brad: Yeah) anyways, I just say that because again, I think you can feel like, "Oh my God, I have to give all these people need something." And it's like, if we all were to focus on the ones we're passionate about, then we can actually probably make some change in those areas.Brad Crowell 12:57  The... Well, you mentioned it before, I was gonna say that the truth of giving money being the way we give back it's a, it's an, it's a challenging misconception, I think, because that's what we, "Oh, I have to give money." But that's not an option for everyone. Right? And that's also not the only way to give back. I know that, you know, (Lesley: Yeah) time, is something I grew up in the church. And so we gave a lot of time, and a lot of community service to different, whatever was going on in our local town, whatever needed help. But, you know, yes, there was monetary contributions, too. But the acts of service was really pushed and giving your time. So, if money isn't an option, then you know, giving "time" can be really helpful or helping someone out, you know, lend... lending (Lesley: Yeah) something to them, whatever. (Lesley: Yeah) That's also, you know, an act of charity and giving. Lesley Logan 13:59  I know. And like doing that locally, because you can really make big change if you're doing things that are more local. So, she actually brought that up. I think you really, you mentioned you really loved that she talked about the different ways of giving. So so I really, I really thought it was very helpful.Brad Crowell 14:16  Yeah. Okay, finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Marcia Agius? Lesley Logan 14:28  Why don't you go first?Brad Crowell 14:29  Okay, so she said three really powerful ones at the end. And, I picked the middle one or no, I pick the last one she said, "Be unapologetically authentic."Lesley Logan 14:40  Yeah, that's big ...Brad Crowell 14:42  Yeah, I also ... (Lesley: Bold. It's so bold.) It's very bold. It's also like really hard. (Lesley: Yeah) You know, and I ...Lesley Logan 14:49  We're all part of society and we're all wondering who's going or people gonna like me. If I'm unapolo... apologetically authentic. What if no one likes me?Brad Crowell 14:57  Yeah, but I think that what does that even mean? (Lesley: I don't know) Right. So what is.. what does unapologetically authentic mean?Lesley Logan 15:03  Oh, what it does mean? Oh, it just means that you don't apologize for being your freakin' self.Brad Crowell 15:08  Yeah, but I think that's so challenging. I think ...Lesley Logan 15:10  If you don't ... you don't like, like, like, smooth out your edges, you know? Because like, we all have some rough edges.Brad Crowell 15:18  But I think even that is challenging because that means you have to know yourself.Lesley Logan 15:24  Oh. (Brad: You know, and ... ) Yeah and also that part, I find less challenging. I find more challenging the unapologetically aunthentic. (Lesley laughs) I have no problem, I have problem being authentic. But sometimes I'm like, "Oh, maybe I should apologize because that maybe that was too direct." (Lesley laughs)Brad Crowell 15:39  Well, the the thing that I grew up in this world of expectations, here's how you act at this place. This is what you do here. Here's the you know, this these lot of expectations. And, you know, you were, we were talking about this. Actually, I think you were talking about this with Marcia. But basically, you know, how do you like, it comes across as bragging when you're proud of yourself? (Lesley: Yeah) Right? And so that that's a, I think that's a pretty obvious example, that where we like push ourselves down and be like, "Oh, you know, I know I did good, but I can't like, you know, I can't, I can't shout it from the rooftops," kind of thing, because that wouldn't be right (Lesley: Yeah) to do. And that's, you know, that's kind of the world that I come from. And so it was really hard for me to celebrate wins (Lesley: Yeah) about myself because, you know, even though I knew like, "I should be so happy." You are happy for like two seconds, and then you just like, "Look, okay, that's enough," (Lesley: Yeah) you know. And I, so I think being a, you know, unapologeti... unapologetically authentic is really something (Lesley: Bold) you can grow into.Lesley Logan 16:54  Yeah, it was that thank you for saying that. You read my mind because I was like, what if you just like found kind of like the Rob Mack's idea of like, an unapologetically authentic island where you can like feel really, you can do that. And then like, do that there and when that island feels bigger and more secure, and, and everything it can kind of like, maybe you move it over to this little section of your life and move it over here. Like it's ... not I can go from zero to, you know, 100 in one day, like, that's gonna be a lot of changes. Maybe if you especially if you haven't been been yourself. (Lesley laughs)Brad Crowell 17:27  Yeah, and also, don't beat yourself up, you know.Lesley Logan 17:29  Oh, my God, please don't at (Brad: Yeah) all cuz that's not, that's not okay. No one that, you would never let a friend do that. So don't let yourself do that.Brad Crowell 17:38  Yeah. Okay. So, what about you?Lesley Logan 17:40  Step so far out of your comfort zone, you forget how to get back. I mean, come on. (Brad laughs) So you think ...Brad Crowell 17:45  That was the first thing she said. And I was like, "Did you write that?" Like, how ... impressed ... (Lesley: She lives that. That's how she lives.) It's so impressive.Lesley Logan 17:53  She, she she did that for her Inspire Always. I mean, she just like steps so far out. She's like, "Okay, I'm gonna do it." And, and now she's like, "I don't even know how I wasn't doing this before." So, I really liked that because I think Amy Ledin talks about this a lot with like, if you are, if you you know, because she works with women who are changing their bodies, and she makes them throw their clothes away.Brad Crowell 18:16  Right, (Lesley: So they can't) right. There's no going back.Lesley Logan 18:18  There's no going back to that. And I think like this is also ...Brad Crowell 18:22  And that is, that there's a lot of reticence that ... I mean, that would freak me out. And that's that's a ...Lesley Logan 18:28  Well, I mean like let's talk about like when you are going to leave your job. You were trying to do it part time for them (Brad: oh, man.) and like you were I'm gonna work five hours a week for them and it's like ...Brad Crowell 18:36  That was a huge step out of any kind of comfort zone.Lesley Logan 18:40  And you and then and then they said, "No, you can't." And you were like, "Oh and I was like just don't work for them." And then like, you like, so I think sometimes some people are like, "Okay, I'm gonna do a little bit over here and I do little over here." And it's like ... (Brad: Yeah, you keep your feet in both, you know.) You're you at some point, yeah gotta just get over and like, "Burn the boats" is what Tony Robbins says. Boutta' burn the boats, so ... Brad Crowell 19:02  Yeah, um, I I think I wouldn't have done that. Had my old company not changed their decision on on me working (Lesley: on the last day.) Yeah, me working part time after I was done because I I think that there was so much hesitation and so much fear from losing all that security or what I deemed security even though it was also really stressful. (Lesley: Yeah) You know, I wouldn't have made that decision on my own but then when the, when the rug was pulled out from under me, it kind of left me with no choice. And that was like really scary. (Brad laughs)Lesley Logan 19:43  Yeah, but look at you now. (Brad: Yeah, yeah.) So um, yeah, I just I love that. I think that is like, that should be on a frickin' office wall. That should be on a journal, that should be.Brad Crowell 19:54  Step so far out of your comfort zone, you forget how to get back. (Lesley: Yeah) Amazing.Lesley Logan 19:59  Amazing. I've chills. All right. I'm Lesley Logan.Brad Crowell 20:02  And I'm Brad Crowell.Lesley Logan 20:03  Thank you so much for joining us today and every week, really. And this entire first year, it's been so wonderful. We are so grateful for you. How are you going to use these tips in your life? DM us, tag the pod, tag Marcia, and let us know. And then also send it to a friend who needs a little uplifting a little inspiration. We, that's how this podcast grows. And we couldn't be like we couldn't thank you enough if you did that. So please do and we'll catch you in the next episode.Brad Crowell 20:28  Bye for now.Lesley Logan 20:32  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 21:05  It's written produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.Lesley Logan 21:16  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 21:20  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 21:28  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Perdoso for editing all video each week so you can.Brad Crowell 21:41  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you hear conflicting advice do you end up getting stuck? Do you beat yourself up about it? Today LL and Brad talk more about that, how we often hold ourselves accountable to things that aren't even of our own design, and why we should definitely, absolutely, 100% bet on ourselves first.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:OPC flashcards are now on AmazonBold moment from Amanda: implemented changes to my class scheduleWe think Launa Jae McClung should be a comedian :-)The mental cycle of how we judge ourselvesSometimes we make it our fault instead of recognizing the system is flawedGet really good at deciding where you get your information fromYou have a 100% survival rate of every situationEpisode References/Links:OPC Flashcards are on AmazonOPC Flashcards are on our site  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan 0:01  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the candid convo I had with Launa McClung in our last episode. If you haven't yet listened to that interview, feel free to pause this now. Go back and listen to that one and then come back and join us. Seriously, you cannot skip that one.Brad Crowell 1:03  It's a great, hilarious, (Lesley: It's so ...) candid interview. (Brad laughs)Lesley Logan 1:06  Yeah ... Her her words are amazing. She is, she is worth the follow my friends. I promise. (Lesley laughs) So anyways, we had something exciting happen, y'all. We've been working on this behind the scenes for so freakin' long (I actually forgot we're working on it.) (Brad: Yeah) Brad, what's happening?Brad Crowell 1:27  We finally opened up an Amazon account for onlinepilatesclasses.com.For the flashcards. (Brad laughs)Yeah, there's an account right now currently, we have two products up. We got the flashcards for the mat and reformer on there. And we'll have some others up there eventually. But it... I'm not kidding. It took four months to get this stupid account open. It was quite a process, fighting with Amazon to get everything exactly the way we needed it to be with the name of it because they don't like having ".com" in the name (Lesley: No) of the brand.Lesley Logan 2:01  And we couldn't just be OPC or Online Pilates Classes because ... (Brad: It's a little too vague. So ...) And so it's also our name. (Lesley laughs)Brad Crowell 2:09  Right. So anyway, that was a fight. But we got it, we got what we needed. It's finally up. It's live. And that's very exciting. So if you prefer to that we ... Look, shop from our site, or shop from Amazon.Lesley Logan 2:27  Yeah, we're not sending you away from our site, please come to our site. But we also know that maybe you trust us and know us, you're like, "No problem!" (Brad: Right) But maybe your friends and family like, "I don't know, I prefer to trust the man." So ... (Lesley laughs)Brad Crowell 2:41  Yeah and (Lesley: That's fine) I mean, you know, Amazon obviously takes care of their customers, all the things. Does ship Prime so they can get it like in two days, (Lesley: Yeah) which is great. I mean, ours, I think ours gets there in three days. So it's not too bad. But anyway, you know, you're protected with Amazon and all those things. So ...Lesley Logan 2:57  You're also parti... you're very much protected with us. But look, (Brad: Yeah) we just know (Brad: That's true) that some people don't carry their credit card around. (Brad: Right) And so you have it already stored there. And you want to just like click and ship, you know, like add to cart, and then like, you know, skip it all the way like you can even swipe now. You're like, just send it and it's like, you know, so I get it and we wanted to basically our mission is "More bodies doing Pilates," and getting these ... (Brad: More bodies doing Pilates.) Getting our cards on Amazon is part of that mission because (Brad: Yeah) not everyone knows me. I know. You can't believe it. (Brad laughs) You can't believe it because you're like everybody knows LL, but not everyone does. And so this, this is our opportunity to help spread the word. So you can buy it from us or you can buy it from Amazon. Both links will be below in the show notes.Brad Crowell 3:42  Okay, I think we've exhausted that.Lesley Logan 3:43  ... I think so. Here we go. Oh, but first. (Brad and Lesley laughs)Brad Crowell 3:50  Wow, that was a very natural transition right there.Lesley Logan 3:53  You know, just call me "grace" over here. (Brad and Lesley laughs) So normally we have a question, but this week, we have a bold moment. Yeah. (Brad: Yeah) Okay. What's a bold moment? Tell everyone we started last week.Brad Crowell 4:06  Yeah. So I think this bold moment number two. (Lesley: Yeah) We have had some very exciting feedback from those who are following the pod. And they submitted a bold moment that they did in their life, and they were celebrating the win and they shared it with us. And we thought it was so cool. We thought we would share it with you.Lesley Logan 4:28  Yeah, so this is from Mandy and so if you want to send me a bold moment, you just have to say bold moment. Mandy didn't say that but I'm sharing it because it's fucking bold. Here we go. "Hope you get this message because I want to say a huge thank you. As a result of taking your workshop on multi level classes and your podcast focus on taking messy action, I began implementing changes and how I run semiprivate trio and quad sessions at her at my studio." (Brad: Amazing.) I know. "In the past, I would have waited until everything was perfect before getting started but as you say 'perfect is boring' and without action, nothing changes. So I jumped in outside of my comfort zone and my clients have expressed appreciation for the change notice in the value, while graciously understand that beginnings can be a bit chaotic. I'm encouraged, energized and grateful for what I get to do every day. Thank you very, very much."Brad Crowell 5:16  Oh, that's amazing.Lesley Logan 5:17  Is that's so cool.Brad Crowell 5:18  That's exactly why we do this pod. (Lesley: I know) To encourage you, to get out there, get it started. Don't let it you know, don't don't let it linger. Because that's what it's very easy to do to think like, you know, what I'm bringing mi... you know, the people won't see the value in it until it's perfect, all that kind of stuff. But the truth is, you just got to start you got to start sometime. So (Lesley: Yeah) we're here to encourage you to keep doing that. We... so Mandy, thank you for sharing that that was really lovely. And ...Lesley Logan 5:49  I'm also glad I got that message that wasn't one of those like random Facebook requests, but like the hidden ones like you (Brad: Oh, cool. Yeah) you know, like pass. It's like three different steps ... (Brad: Hits us up on IG.) Yeah. (Brad: It's a little more direct) You can also hit me up on Facebook, but it's it's quite possible you end up in the purgatory, because it's not really where I hang out. But anyways, Mandy got through and you know what good things will, they get through. So, congratulations. (Brad laughs) All right. Thank you for that bold moment. I want to read more keep them coming.Brad Crowell 6:15  Amazing. All right. Now let's talk about Launa McClung. Launa Jae McClung is a nutritionist, a Crossfit coach and a giver who gets energy from pouring into other people. She helps her clients dial in fat loss through counting macros, and then learning how to sustainably build a plate to keep the fat at bay long after they are finished working with her. And she's hilarious.Lesley Logan 6:41  Oh, she's so funny. (Brad laughs) Also, did you know that we like we were already connected to Launa before I met Launa? (Brad: No!) One of our other members Holly is also like really close friends with her.Brad Crowell 6:52  Get out of here. (Lesley: I know) I know, Holly.Lesley Logan 6:54  I know you know Holly. (Brad: Yeah) And I was ... (Lesley laughs) And I, I think Holly posted a picture of me when I was in Dallas, and Launa was like, "You know my girl, Holly?"Brad Crowell 7:03  What? That's so funny. I did not know that. Well, amazing.Lesley Logan 7:07  Yeah. Anyways, I love how small the world is.Brad Crowell 7:09  Yeah, so Launa Jae.Lesley Logan 7:10  Yeah. We had to ... was a fun conversation. She is hilarious. I ...Brad Crowell 7:15  Oh, yeah. She just off the cuff is, is like a comedian.Lesley Logan 7:19  Yeah. (Brad: She's great.) I know in your next life, Launa maybe, maybe you're a comedian, but if you're like me, and you don't like to stay up late. It's probably not in your future either. But something I loved. She said a lot of funny things that I really did enjoy. But ... Brad Crowell 7:32  Oh, come on. There's, I mean, meeting your maker .... There was so many one liners ...Lesley Logan 7:37  ... Like, well, I don't even know how we led to being like crawling back into our mother's womb. But like that happened, that came out of the podcast, I never thought that'd be a sentence on the BE IT pod. It is. Now it's there.Brad Crowell 7:48  I mean, I think her description of Crossfit also might be one of my favorite ... Lesley Logan 7:52  You know, we have to share this with Cindy, our trainer. (Brad: Yeah. Yeah, we have to.) We have to send this podcast to her. Anyway, so ... when you listen to this, let us know if the description is accurate. (Lesley and Brad laughs) Well, you know, it must be because Cindy is trying to get us to do the Valentine's Day Massacre...Brad Crowell 8:08  I know. That does does that sound fun!Lesley Logan 8:11  It doesn't sound like I'm gonna want to be with my valentine later that day. (Lesley laughs)Brad Crowell 8:15  Sign me up for the massacre...Lesley Logan 8:17  Sounds like we're gonna be in an ice bath later. But anyways, we'll do we'll do whatever keeps us strong and young. Okay. Anyways, back to Launa and (Brad: Yeah) what she said. So, I actually wanted to bring this up again, because I think this cycle that she talks about can be, you can insert any word here. So she said the binge guilt shame self-worth cycle based on the confusion of conflicting diet advice is like we talked about, like all that comes from it because you start one diet, but then you have this other diet that didn't work. So you feel like it's you ...Brad Crowell 8:47  Coffee's good. Coffee is bad. Wine is good. Wine is bad. (Lesley: Yeah) Eggs are good. Eggs are bad.Lesley Logan 8:53  But you ... but when no one ever judge is like the source of the information. They're like, "Oh, I must not be drinking the coffee correctly. I must not be there's something wrong with me." (Brad: Like they make it their fault, right? Right. Yeah) Yes. Yes. Yes. And that is an interesting cycle confusion that can happen with anything. Maybe you're reading three different business coaches, one person saying, "Instagram is dead." The other person saying, "Instagram is amazing, screw email," and like or maybe you're trying to like find a date. (Lesley laughs) And like you've got one person saying, "It's all about Hinge." The other person saying, "Get outside and just walk up to people." Like, that's all confusing. You got to really, first of all, you have to understand that most often. It is rarely you and is often the design that is flawed ...Brad Crowell 9:39  Well, I would ... I would I would advise you not to just walk up to people. If you're looking for a date, like, "Hey, are you single?"Lesley Logan 9:46  Well, they're making a movie about someone just pulling someone out of the audience. So JLo is about to ruin your recommendation right there. (Brad: Yeah. I guess that is true.) But if you listen to Brad's advice, don't listen to JLo's advice and you won't be confused. (Lesley laughs) Anyways, um yeah, I just think that it's really important that you get really close with ... get, get really good at understanding where you are taking information and be cognizant of whose information you allow in. And then if things don't work out, I mean, I don't want to create a bunch of egotistical people who blame. But also, if you're listening to this more than likely than not, you're not a blamer, you're shamer. And so you're gonna take on the responsibility of the flaw of the design as opposed to a character flaw. So just, you know, stick with a stick, get someone's advice, do your ...Brad Crowell 10:33  Well, let's also talk about the, you know, she was talking about eating, right? Binge (Lesley: Yeah) then the guilt then the shame than the self worth conversation, the cycle, (Lesley: Yeah) right? So whatever it is, if it's whether it's food, or whether it's something else, you know, when you you know, feel then like you do an action, then you feel guilty, then you feel shame over it. And then you you like, measure yourself against this feeling that you've had of like, you know, for me, when I was younger, it was like, my friends were drinking when I was a teenager, right? And I wanted to drink but then I felt guilty about wanting to drink because I knew I knew drinking was bad.Lesley Logan 11:13  You just felt guilty (Brad: You know ...) about wanting to do it.Brad Crowell 11:15  Oh, yeah. I never actually did. Yeah, I didn't drink until (Lesley: Wow) I was ... No, I think I had my first drink when I was 19, which is still was illegal. But I was adult enough to like, make a decision at that point. But my friends started drinking younger than that. And I was like, "No, I can't. I just can't do it." You know, because like, you know, I was like, my parents were like, "You can't drink." So I said "no."Lesley Logan 11:32  So then you're shaming yourself. (Brad: Yeah. Then I would ...) And thinking about wanting to do it.Brad Crowell 11:35  Then I felt guilty for wanting to drink even because my friends were drinking. And I didn't see they weren't being ridiculous. They were just drinking, right? It wasn't like they were getting plastered and driving cars into trees. They were just drinking and having a party, you know? And I thought, well, they don't like they don't look like anything is crazy. So maybe drinking isn't bad. But then I felt guilty for wanting to drink. And then I felt shame around the whole thing. So I totally understand the cycle. (Brad laughs) (Lesley: Oh my gosh, poor young Brad) I'm gonna make myself also sound like a total nerd. This sounds like Hermione, talking to Ron about girls' feelings. That's what this sounds like. Yeah. Anyway, ... all of those things can be felt by one person. Yes ... (Brad and Lesley laughs)Lesley Logan 11:36  Oh, my gosh, I love you so much. (Brad: Yeah) I mean, but what you're, what you're saying is you've accurately described how people feel when it comes to dieting, or how people feel about changes they want to make in their lives. And (Brad: Sure) I just think it's so important that you just honor, you honor what your goals were originally and you love yourself, and then try not to take in too many different people's advice at the same time on the same topic, because that's gonna make you confused and also in shame. And that's like, that sounds like a really sad place to be.Brad Crowell 12:44  Yeah, it's not a fun cycle.Lesley Logan 12:46  Okay, what did you love?Brad Crowell 12:47  Alright, so, you know, this is not something that I'm particularly good at doing, which is why I loved her saying it. She said, "Listen to what your body wants." And I, this, for me, always comes back to sleep. For the first 35 years of my life, I decided I'll sleep when I'm dead. You know, and I literally said that to everyone. I said that to myself. I said it out loud. It was just my mantra. And, you know, I ended up I shared this before on the pod, but I ended up in the hospital, when I was in college, because I didn't sleep. I have, you know, like, like, fallen asleep at the wheel because I didn't sleep. Only momentarily, but it has happened. You know, that's terrifying. You know, so the reality is listening to what your body wants. You know, we, you might not understand it right away. But you will start to pick up the signs of, you know, for me what what's like the most blatant sign that my body needs sleep is my nose will start to run. (Lesley: Really?) Yeah, my nose starts running (Lesley: Oh my gosh) for no reason. (Lesley: Next time.) I'm like, "Oh, I have to go to sleep" because I'm clearly past the point. My body's like, "You're done, dude." You know, but they're ...Lesley Logan 14:05  Wow! That is an incredible insight.Brad Crowell 14:07  Yeah. I mean, I said again, I like was doing sleep deprivation for 35 years. So I know how it works, right? But you know, whatever it might be what maybe it's hunger. Maybe it's food, maybe it's coffee. Maybe it's bleary eyed. Maybe it's your hearing, there are things that your body will tell you about how you're treating it. And we often, it's easy to ignore because we have the will power to march on or do whatever it might be. And what I started doing in the last like two years was when I and I'm like tired. In the middle of the afternoon, I will go take a nap. And then ...Lesley Logan 14:46  You've been doing really good with taking naps. When your body says to nap.Brad Crowell 14:50  I don't do that all the time. You know, but what I've what I've started to allow myself is downtime where I'm tired. For example last night I was tired. And it was literally 7:30. And I was like, "It's time (Lesley: I know) to go to bed."Lesley Logan 15:06  Isn't that so fun to go to bed? When you're like, "Oh, it's time to go to bed."Brad Crowell 15:10  I mean, maybe I don't know, I think that that's the weirdest thing because I probably could have watched. I mean, I can watch two hours, two movies in the time, I normally would have gone to bed, which is like a little after midnight, you know, but ... (Lesley: Oh my God. But ...) That's the argument that goes through my head where I'm like, "This time, I'm wasting this time by sleeping." Right? It's like ... and I understand, (Lesley: Okay) that's clearly not the conversations you have.Lesley Logan 15:32  ... This is why he has an Oura ring. Because I need to get him and my dad understanding how important their sleep is. And now they're like, "Oh, I got a 79. Oh, I got a 90." And then they're like, "How did I get a 90?" And now they're actually trying to get more sleep in and they're being conscious of it. (Brad: Yeah.) But yeah, I think, listen to what your body wants. That is also something that takes time y'all and like, but the more you do, the more you explore. And then you also it doesn't have to be right, like if you maybe your nose doesn't run when you're sleeping, maybe it doesn't maybe gets dried up, but like, just what is it like experiment is what I would say and so have fun with that experimenting and go, "Oh, I think I'm tired right now. Okay, we'll go take a nap." If you didn't fall asleep, then maybe you were actually just needing some water, maybe need some vitamin D, try the different things until you figure out. (Brad: Yeah, that's ...) ... another sign.Brad Crowell 16:20  I think food is another one that we easily ignore. I know most of my colleagues and friends would just skip lunch when we were in the office. (Lesley: Yeah) Because you don't have time and you're running around ...Lesley Logan 16:30  All the stories we're telling ourselves. (Brad: Yeah) And also, um, what was I going to say? Well, it ran out the window, but ...Brad Crowell 16:38  You talking about drinking water.Lesley Logan 16:39  Oh, yeah. (Brad: You know) So thank you. Sometimes you think you're hungry when you're thirsty. That's what the studies ... say. (Brad: Oh, interesting) Yeah, that's the study say. Okay, Amanda (Brad: Well ...) goodluck with that one. (Lesley laughs)Brad Crowell 16:52  Yeah. So anyway,Lesley Logan 16:53  She sells sheasells down by the seashore (Brad and Lesley laughs)Brad Crowell 16:57  Oh, geez. (Lesley: All right. Here we go.) All right. So finally, let's talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Launa McClung? Ah, right. That's why I go to bed. So ... (Lesley laughs)Lesley Logan 17:14  I love you so much. I hope this is not anyone's first time listening, because (Brad: Yeah) all this makes sense if you listen to us all the time...Brad Crowell 17:21  Okay, so she, she did something that another thing that I was really bad at for a very long time, was setting boundaries. She said, you know, "When I started working for myself, I began to just tell my clients, I'm available nine to five, Monday to Friday." And for her, she's got a different setup than we do. She allows people to vox her (v o x which is a voxer, v o x e r is an app, whatever.) And it just is effectively like a direct message straight to her. And she said, she turns it off after 5pm, it's off. And her clients because she's repeated this consistently, know, if they hit her up on Saturday, she will not get back to them until Monday. And for her that has allowed her to step away from, you know, a being an entrepreneur working from home doing all the things that you know, especially in the last year, many of us have begun to do. But I don't know about you, but I've noticed that I just work all the time now... like forever. I never seem to stop, you know ...Lesley Logan 18:26  Well, cuz you've always you've we've actually been you've been working from home since 2016 ... (Brad: Yeah, yeah.) It wasn't like you were like, had boundaries and didn't have boundaries. And you're like, "Oh, I need to go back to that." It's like, "Nope." (Lesley laughs) It's like you go work whenever you can sit at your desk.Brad Crowell 18:41  Yeah, and she also did something that I I don't know that I can do. (Brad laughs) She said she hides her phone. (Lesley: No, not impossi.... it's not possible thing) And she said she actually like will be out with friends and the friends will know that she doesn't have any idea or her phone is so she can't be responsible for calling the Uber or even like telling you what time it is because she doesn't have her phone. And that is I would say that's a hurdle for me that's a challenge ... Lesley Logan 19:06  ... sounds like like free falling. It's like, "What time is it? ... What day is it?" Like (Brad: Yeah, yeah) "Where am I?" (Brad laughs) I feel like that when we are in Cambodia and I don't have Wi-Fi and I'm like ...Brad Crowell 19:18  Right. You're just out and about in the temples and it just happens to be the afternoon. (Lesley: Yeah) What time doesn't matter. So I haven't gotten that far yet. But I thought that was really impressive. And I I think it's also a great tool if that is a vise for you to maybe try what Launa's doing there.Lesley Logan 19:37  Yeah, Okay my turn. I love this quote that she was, like she was we pulled for it. Like, "You have 100% survival rate of every situation, everything scary, everything big that you've ever been in." Right? Can you like just picture that? Everything is scary, (Brad: 100% survival rate) everything, every situation that didn't go the way you expected, all of them. If you're listening to this, it means you're alive and you survived all the bad days. So if you can count on one person, the entire world to be to put your best interest in, out front and foremost, it's you. So if you've survived everything you've been through, you'll survive this too. And if it's up to you, you got really good odds. I freaking love it. Brad Crowell 20:19  Yeah. So this ... (Lesley: I love it so much.) this is the putting yourself first. (Lesley: Yes.) Yeah.Lesley Logan 20:25  I know ... Of course.Brad Crowell 20:27  It's brilliant. It's also a great twist on the idea of it.Lesley Logan 20:30  I think so because we've heard like, you've survived 100% of all bad days.Brad Crowell 20:36  No, I was gonna say, you know, we think that putting ourselves first is selfish. (Lesley: Oh) Right? And so this is, this is effectively while the argument there is our argument against that is it's not selfish. You have to sew into yourself in order to serve others better. (Lesley: Yeah) Launa's argument to that is, if there's a horse to bet on in the race, it's you because you're still here and you've survived, you know, through (Lesley: Yeah) all the things, whatever the things are, you have made it through. So who would you rather bet on somebody else or yourself?Lesley Logan 21:08  Right? Like, how would you rather put all your stuff into somebody else? When things go wrong, you can bet on you. Yeah, (Brad: Yeah) Yeah. I anyways, all of it. I'm into. And I just think it's such a great reminder when we're going through stuff or we have to choose, sometimes you have to choose between putting yourself first and doing something for someone else. And this might be the reminder that you need to put yourself first a little bit more than you think. (Brad: Yeah) Probably more than you think.Brad Crowell 21:34  Yeah. 100%Lesley Logan 21:36  All right. I'm Lesley Logan.Brad Crowell 21:37  And I'm Brad Crowell.Lesley Logan 21:38  Thank you so much for joining us today. We are freaking grateful that you're here. How are you going to use these tips in your life? Let us know by sending us a DM on the @be_it_pod on Instagram. And we'll catch you on the next episode.Brad Crowell 21:51  Bye for now.Lesley Logan 21:55  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It TilI You See It. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 22:27  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan 22:34  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell 22:40  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 22:49  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad Crowell 23:00  And the Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bradly J. Franc (“Brad”), is the creator and author of the Amazon best-selling book entitled The Succession Solution (https://thesuccessionsolution.com/): The Strategic Guide to Business Transition. His firm The Succession Coach LLC, works with business owners to create as well as execute on their succession plans. Brad is an attorney, entrepreneur, and business strategist who specializes in the transfer of family and closely-held businesses. He is also a former board member of Catalyst Connection. Brad began his professional career by becoming a CPA and working for the international accounting firm now known as EY. From there, Brad became an entrepreneurial strategic business adviser and a business lawyer representing every aspect of the closely-held business. Standout Quotes: * "Writing is the highest form of thinking" - [Brad] * "It's not that there's a particular process but you pick a process" - [Brad] * "The longer you wait, the fewer the options you have, with respect to succession planning" - [Brad] * "You can't do strategic planning unless you understand the company's culture" - [Brad] * "It is incredible how many times people think they know what they have, and they don't" - [Brad] * "Conflict is good, it gets things out" - [Brad] * "All progress begins with honesty" - [Brad] * "Most people overestimate what they can do in a year, they underestimate what they can do in ten" - [Brad] * "If you want to improve something, measure it, if you want to improve something exponentially, measure it and have a report on it" - [Brad] * "Succession planning is a form of strategic planning" - [Brad] * "For things to stay the same, things must change" - [Brad] * "I try to tell that next gen, 'your job is to increase the value and to maintain the values' " - [Brad] Key Takeaways: * Bradley is the author of the Amazon bestseller "The Succession Solution" and his firm, 'The Succession Coach' works with business owners to create and execute their succession plans. Brad is now an entrepreneurial strategic business adviser and a business lawyer representing closely-held businesses. * Brad had started as a CPA with the goal to reduce taxes, and later he went on to go to law school. He realized he was helping but not solving the problem so he merged strategic planning with Estate and Succession planning which formed the Succession Solution. * Initially, his goal was to simply put down the strategy so he could convince himself that it was feasible, however, he realized someone else could also benefit from reading it. This was how he went ahead to write his book, The Succession Solution. * After starting a business that had made losses for two years, Brad employed strategic planning and the difference was clear; the business bounced back. * There are 3 types of succession; Succession of Knowledge, Management, and Ownership. It is unlikely to be able to ensure the succession of management and ownership without the transfer of knowledge. However, more often than not. Succession involves the transfer of ownership with closely held business owners. * The Succession Solution: Brad usually starts by discussing with the significant stakeholders to understand what is on the ground before getting fully involved. He also ensures the family is willing to cooperate and gets commitment upfront. * The 6 stages of the succession plan: The first stage is the Purpose stage; identifying the basic values, the vision, and the "Why?". Next is the Discovery stage; understanding where they are before starting. The third step is the Challenge; to identify their strengths, opportunities, and most importantly, the obstacles. Most of the time what people want to get from the 6 steps is certainty because uncertainty creates anxiety. * Brad emphasizes that conflict is good however, how that conflict is managed is critical. Communication and trust are the reason most companies fail. * The fourth stage of the succession plan is the Mission stage. This is where the group sets milestones and creates strategies to overcome the obstacles previously identified. The Annual stage is next, and here the group decides steps that need to be taken within the next 12 months, to get closer to the milestones already set. The last stage is the Quarterly Review stage where the question is "what do we do in the next 90 days to get closer to the objective for the Annual stage?" * The conversation of succession planning is a function of the board, hence, while members of the younger generation can have a personal conversation with their parents as the business leaders, it is fundamentally expected that the board is well suited to answer these questions. It is also helpful to talk to the professionals. * Giving purpose to the outgoing generation of leaders in the family business is highly essential as it is a part of their transition. A good step is to create a family council for them to transition into, allowing them to offer more insight particularly on the culture and values of the business. The family office and council would also need succession planning. * Succession planning is a form of strategic planning, as such, families should consider commencing strategic planning right after planning for succession. * "The job of the incoming generation is to increase the value and to maintain the values" it is the job of the senior leadership to educate the upcoming leaders on the values of the business. * Lack of planning for succession can ultimately lead to a closure of the business or loss of key employees due to uncertainty. * Listeners who want to know how to get started with succession planning are encouraged to educate themselves first; Brad's book, "The Succession Solution" is a good resource. With adequate knowledge, they can also discuss with professionals. * Brad's letter to his children: Never stop reading; if you want to improve yourself, read books. Episode Timeline: * [00:49] Introducing today's guest, Bradley J Franc. * [01:53] Brad shares his backstory. * [04:25] What inspired you to write your book, "The Succession Story"? * [05:52] Discussing the importance and role of Strategic Planning. * [09:10] At what point do you typically get involved in the business? * [10:50] The Succession Solution (6 stages of the succession plan) * [26:10] How can the upcoming generation approach the conversation of succession planning with the leader in the business? * [32:13] Do you also create succession plans for the family council? * [36:04] Consequences of poor succession planning. * [40:21] What do you suggest as a first step in succession planning? * [42:00] Brad's letter to his children. For more episodes go to BusinessOfFamily.net (https://www.businessoffamily.net/) Sign up for The Business of Family Newsletter (https://www.businessoffamily.net/newsletter) Follow Mike on Twitter @MikeBoyd (https://twitter.com/MikeBoyd) If you feel it's appropriate, I'd so appreciate you taking 30 seconds to Leave a Review on iTunes (http://getpodcast.reviews/id/1525326745), I receive a notification of each review. Thank you! Special Guest: Bradley J Franc .

If you've ever struggled with food or exercise, today's episode with Brad and Lesley will relate. They cover lots about self-care, overeating, undereating, finding a nutritionist, therapist, and the power of being your own health advocate, all while reviewing the last episode with Giselle Schroer.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:100withme Challenge starts Oct 3 http://100withme.comLife gets in the way of all of our plansBrad's self-care is travelingThe value of hiring a nutritionistOvereating and UndereatingBeing your own health advocateHaving a diet that is custom to your bodyFinding a therapistEpisode References/Links:Empowering Self-Advocacy in HealthcareLesley Logan's Coaching GroupIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookTik TokLinkedIn Episode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan  Welcome back to the Be It Till You See It podcast interview recap where my co host in life, Brad and I are going to dig into the liberating conversation I have with Giselle Schroer (Brad: That's right) in our last episode, period. (Brad and Lesley laughs) If you haven't yet listened to that interview, feel free to pause this now. Go back and listen to that one. And then come back and join us or listen to this one then go back and listen that one and see if our takeaways match your takeaways, (Brad: Yeah) you do you.Brad Crowell  Yeah, you know, someone said to me that they listen to the interview first. And then they guess at the interview points that we're going to cover during our recap (Lesley: That's fine) the following episode, and they try to figure out if they identify the same things that we're talking about... I thought that was cool.Lesley Logan  You know what, somehow we should do a contest and have people like submit their takeaways to see, I don't know how you do a blind though, because like, I want to make sure that they don't think that we're being fishy to see what their takeaways are to make our takeaways but I want people to have to submit, you know, like that marriage, that marriage contest like newlyweds? (Brad: Oh, yeah) Where like they asked a question, but you'd already written your answer down. You flip the card up. I want to do that. How do we do that?Brad Crowell  Yeah, we're gonna parking lot that idea for now, but I like it and I'm in...Lesley Logan  When we do live podcast recaps.Brad Crowell  Oh, that will be fun. That could be fun.Lesley Logan  That can be fun. Okay, anyways,Brad Crowell  Good idea. Let's talk about that later ... (Brad laughs)Lesley Logan  Ideas parking lot. Okay, y'all, Brad,Brad Crowell  Tell me!Lesley Logan  I'm so freakin' stoked. (Brad: Oh, good.) It's only a few days away that we kick off our fourth 100withme challenge the "Me, Myself and I" themed one... 30 (Brad: That's right) days of self care, being first in your life, filling your cup first ... (Brad: building healthy habits) in a really awesome safe container because I am not going to let you judge on yourself, shit on yourself, beat on yourself. All the negative self talk if you miss a day (Brad: All the self) Yeah, if you miss a day, we are going to change the way that the curves pass in your brain that go from when you miss doing something you wanted to do for yourself to how you think about yourself afterward. We're changing that. So ... (Brad: I like it) Anyways, (Brad: it's important.) We have hundreds of people signed up.Brad Crowell  Yeah, hundreds, literally hundreds (Lesley: It's insane.) Yes. And there's still room for more. So, if you are not yet signed up, go to 100withme.com. (Lesley: 100) Join us, you don't want to miss this is actually going to be a huge party. It's gonna be I think, even more exciting than any of the other ones we've had just because we have a lot more people involved (Lesley: We have ton...) So it's really cool.Lesley Logan  We have ton of people celebrating their fourth 100withme, (Brad: Yeah, good for them) We got to figure out (Brad: We love them) how to give them an OG shirt but (Lesley laughs) but we want, everyone, we want you to join, too because here's the thing like, in... when you change your environment, you actually can make changes in your life in a way that actually sticks. And so bring your friends because then you really do change your environment when you're outside of this challenge. But also, you'll all be in this environment together. I'm not going to let you like shit all of yourself, I'm going to help you even if it's five minutes a day, we're gonna create consistency in your life, even if it's five minutes a day, because ...Brad Crowell  Yeah, look, the reality is a lot of people – what I've noticed, because I'm the numbers guy looking at everything, and I'm literally seeing every post that's happening is – half the people start. Like if if 100% started and they are posting and it's exciting. Half of them stop in like a week (Lesley: And then they aren't ...) and they don't come back ... They actually just dip out and they're like, "I fucked it up, I'm out."Lesley Logan  Yeah, they're and we, and that really bothered me. So, I actually started because I don't actually if you miss a day, it doesn't hurt me, my feelings. I don't even ... we just troubleshoot and figure out how to help you do this in a different way. That's how I see it. But I had I actually had to go study with a behavior scientists to figure out, "Why this happened? Why do people stop just because they missed a day" and what I found out is everybody does this. You're not alone if you do this. (Brad: Yeah) Everybody is like super highly motivated in the beginning. They do things and then of course, motivation is fickle. We know this it wanes and then they miss a day because life freakin happened. (Brad: Yeah) And they think, "Oh, I just have to stop," (Brad: which is totally normal and understandable) for they miss a week. And they're like, I just thought it's like, actually, no, we figure out what happened so we can make changes. So when life happens in the future, you don't have to go, "Oh, that's another thing, I can't commit to another (Brad: Well...) thing that I didn't finish."Brad Crowell  We could quote Giselle Schroer here, (Lesley: Oh, that's cool) let's she actually said, "Every single step, no matter how small, is a step in the right direction." (Lesley: Frickin love it.) And she said that in the last episode, and so it's totally applicable here. You know, if you get started in this episo... or in this challenge, and then, you know, in week two, like, you know, something crazy happens in life, and it pulls you completely out of it. Come back and join us for week three, it's okay, you know, like ... We are not here to judge you, we're not here to like, you know, put you down because you didn't finish... that's ridiculous. That's not what we're all about, you ... know, you know that by now. So, if you're not, in, or even if you're like, "I know, I'm gonna be traveling for two weeks," we don't care. Join us for anyway, (Lesley: join us for anyways, because...) Yeah. Meet the community, it's an incredible group of people.Lesley Logan  100%. And you will also learn how you can do part of something while you're traveling. So you can keep doing the things that fill your cup first, because (Brad: Yeah) when you're traveling, because we travel a lot to see family, and I do my my walks, I do my workout to do my things. Why? So that I can hang out my family, and feel frickin' awesome doing it. So we're gonna help you figure out ways that work for you in smaller, tiny steps, like Giselle said, so that you can actually feel frickin' good about yourself and, and live life for 30 days with all this dopamine going on. Like you don't have to do 30 minute workouts, you can do five minute workouts.Brad Crowell  Well, ... this, this ties right into our audience question, (Lesley: Yeah) which was this week, "What do you do for self care?" And, I know we have a handful of different things. But one of the things that I love to do for self care is travel. And so, you know, getting just changing my environment, whether that is like a quick travel where I'm like, "I want to go work from the coffee shop today." I used to do that all the time, less so now because it COVID and all the things, but it's starting to shift again and open up again. Or it's actually traveling like, like, "Let's go to Maui, or let's go to you know, see my folks" like you're just saying, seeing family, whatever. And you know, what is so awesome is that when you start to build those good habits, those good routines, you can take that with you on the road.Lesley Logan  Yeah, they're super good. So let's talk about this audience question... anyways, before you do that, get your booty signed up for the challenge. (Brad: 100withme.com) Okay, so this question, I really love it. I love that you mentioned travel and stuff like that. And I know that you don't use travel as a reward for anything. So this isn't... that answer doesn't apply to this. But I think oftentimes, a lot of people think of self care things like massages, facials, (Brad: Sure) even like going shopping as like a reward for doing something like, "Oh, you know, I did this thing, I'm gonna go get a facial" and and I don't believe that self care should be treated as rewards for anything. It should absolutely 100% be kind of like the way you think of how much you have to drink water. Like it's essential for your survival on this planet. (Brad: Yeah) So one of the things Brad does for self care is like change in his environment and getting out and like in doing those things, he has other things he'll share. But I do a lot of things for self care. (Brad: Yeah) So, I actually treat my facials as routine, (Lesley laughs) not a reward. But my self care really does start with, I don't have like, it has to be an hour of this and an hour of that, or twen... It's like, I just know that my mornings have to be my self care. And then I have other things I do throughout the day. I don't know if I've shared this, but I also have blocks of time that I have, because I'm someone who, if my schedules are blocked off, things get scheduled in it. So there are blocks of time during my day that are just whitespace and then there's a list of things I can choose from to do (Brad: Yeah) that are self care, some of that's breathwork, sometimes it's reading a book. Sometimes it's going for an extra walk or calling a friend but like I have a list of things that are self care for me and so it doesn't have to be a workout. It doesn't have to be facials, massages, but it does have to make you feel energized when it's over. So, I would just ask yourself like if you're unsure because I know some of you right now are like beyond the need for self care like you're you're (Brad: burnt out, fried) burnt out and the gasoline gauge is like beyond empty and you are on fumes someone is pushing your car up the road to a gas station 10 miles away. Just have to look back at the pictures where you see yourself smiling the most and look at what you're doing. Put that in your list of thing to do for self care. I promise you, it's gonna make you feel freakin awesome. Well ...Brad Crowell  Well, I think also it starts with sleep. (Lesely: Oh, Brad ... self care) And that's I'm like, I'm not great at sleep. But I've started this past year with COVID. What I decided to do was take a nap when I'm tired. Like, if it's four o'clock, and I'm done, I'll close my eyes for 20 minutes. You know, (Lesley: Sometimes you does it at noon) Yeah, it just depends if I'm like completely fried because what I've realized is that I'm not, if I can't think well, I'm not serving anybody. I'm not helping me, I'm not actually getting it done, I'm not helping our team. I'm not writing, I'm not focused, I'm just sitting there doing nothing, it's better for me to sleep than it is to actually pretend that I can get something done.Lesley Logan  Well and everything takes longer when you don't fill your cup. When you are not full, (Brad: Yeah) filled, like, like going back to the gasoline, it takes longer to get gas, if you run out of gas. Like you have to push the car to the place and then you got to fill the whole tank up, not a quarter of the tank, they'll have the entire tank, our van's tank is crazy big, it is insanity. So you just, you don't want to wait until you're at empty to do your self care when you need it, you do it and if it's part of your routine, it's even better.Brad Crowell  Yeah, yeah, that's, (Lesley: I love it) that's an interesting analogy, but we'll go with it for this one. I think that it's applicable. It's a good visual. (Lesley: Well, I've run out of gas many times.) (Brad laughs) So, but I (Lesley laughs) but you know, also too, I often, like for me, self care is turning my brain off. And I do that by watching a movie, watching movie I don't have to think about, you know, so whatever that movie might be the the point is, at the end of my day, instead of like, sitting there, thinking about reflecting back on my day and thinking and like letting my mind continue to mull over the problems I'm trying to solve. I will stop that by watching a movie or entertaining my brain so that it's just easy not to have to think (Lesley: Yeah) so that's one of the things that I do for sure.Lesley Logan  Yeah, I want to hear what other people do for self care because ... (Brad: Yeah: What do you do for self care?) I want to hear like the craziest, coolest things do you do for self care. There's, I mean, the list is endless. It's also super personal. (Brad: Yeah) So, but it should be part of your daily routine... (Brad: No, not daily. Doesn't have to be daily.) No, I think self care, I think self care is daily.Brad Crowell  No. Well, sure ... I don't think that all of the self care is daily, like getting your nails done. You don't get that done daily. Right? (Lesley: Right) Like, so ...Lesley Logan  True. True. True. But but getting your nails done is not a reward for doing something your life is just part of things that make you happy and that's okay. (Brad: Yeah, exactly.) Okay, so correct. You, self care as a thing on your day is essential. What that ends up being doesn't have you (Brad: You can change) change. You can change. (Brad: Yeah) Correct. (Brad: Totally) I'm glad we made that clear. (Brad: Yeah) Alright.Brad Crowell  Okay, now let's talk about Giselle Schroer. (Lesley: Yeah!) Giselle Schroer is a mom of two boys. She's they are crazy, crazy, busy boys, as she describes. She's a health and nutrition coach and she is a certified personal trainer. She helps women to learn to love and nurture their bodies from the inside out through a balanced approach to health and fitness. She started her own coaching programs, working in group settings, and also one on one. And, I think that when I wrote this into, this intro, this bio to her I kind of didn't really talk enough about food, because for her nutrition is priority number one. And she, well, you know, if you listen to her interview, you know why, because she talks about how the lack of taking care of herself actually did not serve her at all, later on in life. She's 40 now, I think she said she's 40. And she, you know, but when she was in her teens and 20s, you know, had had eating disorders and a lot of really food issues with food, a terrible relationship with food, and also over exercising, overworking out. And so today, like roughly 10 years ago, she decided, you know, they wanted to have children and that really changed her path. And she realized, like, "Wow, I didn't set myself up for this at all (Lesley: Yeah) from a physical perspective." And so she is now helping women go through that battle of, how do you see food in a healthy way? And how do you see working out in a healthy way? As opposed to the unhealthy portrayal that we get from magazines and TV and movies and blah, blah, blah, you know, and anyway, it just was a really refreshing conversation with her because I think liberating is an appropriate word. (Lesley: Yeah) Because I think that where she came from to where she is today is, it's a huge win and I'm like, so happy for her. And I thought, like the way she talked about it made it tangible. You know, like, I, wow, okay, maybe that's like something that we should all be talking about.Lesley Logan  100%. I, I brought her on, because I'm lucky to be around a bunch of women who are in the fitness and wellness industry. And what I love about each woman that I'm bringing on in that industry is it's not what the magazines talk about when it comes to, what health and healthy lives and healthy bodies look like, they all are so ... such a proponent of like, being your your best self and loving the body that you have. And, and the way she sees food is just such an, it is liberating that's a good word for it. I love that.Brad Crowell  Yeah.Lesley Logan  Okay, so something that I took away from her interview, and I may have shared this in her episode, but if not, I'm sure I'll share it again. But she talked about being your own health advocate. And there's something you know, really important about that if you haven't listened to past episodes, you might not know that I suffered for stomach issues for years. And I went to doctors, and they literally didn't listen to me, or they kept trying to give me pills that just mask the symptoms that didn't actually solve the problem. And I, I don't know who told me that I could tell people, "No," or just find other doctors. But it's so important that if you are going through something that does not feel normal in your body, that if you don't get an answer that actually gets to the solution of the problem that you keep searching. We have so many friends in our lives who have different interesting issues. And so many times doctors don't really know so well, here's this pill that's going to mask those symptoms, but doesn't solve the problem. And if I hadn't been my own health advocate, I don't think I don't know that I'd be here, I would not be doing this with you. Because I was really, I was really not in a good healthy spot for a long time. So everyone, please be your own health advocate.Brad Crowell  Yeah, and we are lucky enough that one of our team members, Lindsay, actually teaches people how to be a health advocate, in fact, (Lesley: Yeah. She made a course for us) she she did, she made a course for us at Profitable Pilates and she did a webinar for our coaching group on the power and the value of being your own health advocate,Lesley Logan  And also how to help others be their advocate. So there's a lot of tools for like, if you have someone in your life, who you can see is not getting the help that they want or not being seen in the medical industry the way that they want to be seen, teach them how they can do that. It's really freakin cool.Brad Crowell  Yeah, check out the course, it's go to ProfitablePilates.com and look at the courses and you'll find one from Lindsay, Lindsay Moore. And it's about how to be your own health advocate. It's great. Um (Lesley: What do you love?) So, yeah, so okay, so this was interesting. I don't know if I loved this (Lesley laughs) so much as I related to it. So she talked about how you know, she's 5'10" and was, you know, underweight, a lot underweight. And she was, you know, for her body, she should have been eating, you know, at least 1500 calories a day, but she was only eating 1200 calories a day. Or maybe she was just using it as an example, I can't actually remember. But she was talking about how, you know, when you are eating so little, when you do end up eating, you know, the recommended more calories per day then what you're currently eating, your body doesn't know what to do with it, because it goes into mode, the mode of like, well, I guess I need to survive on 1200 a day. So when you eat 1500 or 1800 calories and it's like, "Extra food, I'll store it as fat!" Right? And it really jacks up your system even though your quote unquote "eating a normal serving," right. So what (Lesley: You did air quotes there) I did, I did the air quotes, I did that. (Lesley laughs) I also did say quote unquote, I did say that.Lesley Logan  Okay, you did. (Brad laughs) That's true quote unquote, (Brad: quote unquote)Brad Crowell  But basically, she was talking about weight and, you know, weighing, it's okay to weigh more. (Lesley: Yeah) It's so in you, you know, eating the appropriate amount of food. And this is counterintuitive, because I know that, you know, when you think about food, generally the generalization is, "Oh, I'm over eating, I'm eating too much." Right? And I actually, personally had the opposite problem. I wasn't eating enough and I didn't even know I wasn't eating enough. And because I don't have a scale in my house and I hardly look in the mirror. I would just go to the office and I would always skip breakfast. I was in a very emotionally difficult time in my life. And I was going to the office, I would never eat breakfast and then I throw myself into work, I'd have coffee, and then, you know, all of a sudden it'd be like, "Oh, shit, it's three o'clock, I gotta leave here at 5:30, anyway, I might as well not even take lunch, I'll just keep working. And then I'll leave here at five so that I can get home and I can eat dinner." And then I'll go home, and I would eat a whole pizza, or I'd make a steak or whatever. And at the end of the day, the literally the only thing I'd eaten was dinner, which was maybe I was gorging myself, and I was still only eating 1200 1500 calories. Right? And, and ...Lesley Logan  If that I mean, you don't unders... like it's hard to eat a lot of calories in one sitting.Brad Crowell  Right? You know, so and then and then, but but but, you know, compound that by six months of doing that, you know, and I lost 10 pounds, and I didn't have 10 pounds to lose. But I didn't even realize I had lost 10 pounds, (Lesley: Yeah) right? And then, you know, a friend of mine was like, "Bro, are you like, are you okay? ... like, you look thin." I was like, "What? No, I'm fine." And they're like, "Are you sure? Like go weigh yourself," I weighed 10 pounds less than what I thought I weighed. And it was actually a legit challenge to learn when and how to eat appropriately, you know, so that I was actually trying to get in roughly 2000 calories a day, right, or at least more than what I was eating before. So it started off with me by getting a calorie counting app, which is something that Giselle talked about. Because I was actually counting... it for me it was a wake up call to how little I was actually eating.Lesley Logan  And the thing is, is that literally food is your fuel. It really really is and ...Brad Crowell  Coffee is not your fuel. As much as we love coffee. (Brad laughs)Lesley Logan  I friggin love, it is a superfood. But the the thing that I've seen in the fitness industry is just that, like so many of my clients are under eating. And most of my clients are women, my athletes, my athletes were definitely very fueled. We can learn something from them, they are like very intentional about their fueling. (Brad: Right) But so many of the women that I would train, they were under eating, and they were wondering why they didn't look different or didn't feel different. And it's because what we don't understand is that we have we're relationship with food. And the... and Giselle talks about that such as negative and positives when it comes to it. And so I just think it's really important if you are at all interested in making sure that you're fueling yourself correctly, you definitely want to hire a nutritionist, this is something that like I added I ended up having to do, because after so many years of stomach issues, I was told, "Can't eat that. Can't eat that. Can't eat that," we got down to like, not, you know, a lot of things... and, and because of how busy my life is that wasn't good enough for me. Like, I couldn't live off of that. I didn't feel fueled. I felt exhausted all the time. I felt (Brad: Yeah) depressed and hangry. And ...Brad Crowell  And you would come home from the studio and go to sleep.Lesley Logan  Yeah. And so anyways, when I met with a nutritionist, she actually helped me figure out what foods worked for me. And it's very personal specific thing, this is not something... you don't want to pull off diets off the internet. And I don't, and diets don't mean that you're going on a diet, diets means the way you eat your food. (Brad: Yeah) So super, super important something that I have stru... I was striving for for so long, and I feel very successful at now is that like, I don't live on a restrictive lifestyle of how I eat. And I eat for fuel so I can do things like this, I can talk with all of you so I can film, so I can coach, so I can be present. And so I think ...Brad Crowell  Well, let's talk more about that in the next section.Lesley Logan  Okay, but anyways, I really do. I did love that she also brought up it's okay to weigh more, because I also think that we, I think very few women are very confident in how they look and that's based on how the media tells us what is pretty. And one of the things that I have seen, just in being a trainer is how different sizes can do amazingly awesome things. And so it is not about what you weigh and it's really all about how you feel. And so (Brad: Yeah) please take that as a note, because it's really important to me that people just feel good and feel strong in their body.Brad Crowell  Yeah. Well, that's, that's one of the things she said about 10 times in the last episode. It's like, "You don't even know how good you can feel (Lesley: Yeah) until you know, you feel good. (Lesley: Right) And, and I was like, "Wow, that's..."Lesley Logan  ... It's like such a simple things (Brad: so profound) and also so profound. Yeah,Brad Crowell  Yeah, it's so liberating.Lesley Logan  Yeah, yeah. Alright. So um,Brad Crowell  Alright. Finally, let's talk about the Be It action items from your convo with Giselle Schroer. What bold, executable intrinsic or targeted actions, can we take away from your convo with her? Why don't you go first? (Lesley: Oh!) We could pick up that thought.Lesley Logan  So, hire health coach, (Brad: Right) because as I mentioned, I had a nutritionist, I actually have hired many health coaches to help me out. Y'all, I definitely had some some bad stuff going on. So, I hired somebody, after being my own advocate, I found someone who did these, like 278 tests on my body, and (Brad: 278?) ...8 tests (Brad: 278 tests) and I did it twice. And then (Brad: A couple, a couple years apart.) Yup. And then from and then I realized, like, how much better I was doing, I also started working with a holistic doctor who we have coming up on the podcast, and she definitely continued to help me save my own life. And then I also work with a nutritionist, so I could really figure out what foods worked for me, which ones actually made me feel super strong and able to have energy. And, also ...Brad Crowell  I think that's one of the most like, that's like, the biggest misnomer or, you know, misunderstanding is like, you know, again, that food pyramid ... garbage, the the, you know, this guy who Lesley worked with, designed the diets of astronauts. (Lesley: Yeah) Okay, so ...Lesley Logan  Because they all can't eat the same thing ... They have to have different things, because we're all different.Brad Crowell  Well think about it. You know, you say that first off, you say that, like, "Oh, of course, the astronauts have to be at absolutely peak performance optimal, the best they could possibly be, you know, operating," because, you know, of the mission of going into space, like they don't get a second try, right. It's not like you swap them out. So those guys have to have their, their, you know, they have to be operating at the best possible place that could be. And so consequently, they each have their own diet based on their own body and the blood and all the things (Lesley: Yeah) and like all this stuff. So when you say that, it's like, "Well, of course, why would they not?" But then somehow we forget to continue with that logic ... because it's the same for us. (Lesley: Yeah) You know, why would it be any different for us? Like, I know, we're not going into space but still, if they're designing a custom nutrition diet for someone who needs to be opera... operating at peak performance? You know, we could take lessons from that for sure.Lesley Logan  Yeah, I yeah. So, y'all, I mean, just if you are not feeling like you are, like, running at your optimal performance, it's so like, awareness is key. And then ask around, like, find people who will like who can help you, find a health coach that will help you, find a nutritionist or hire someone to do some blood work on you. Go... (Brad: Or you could talk to Giselle), you could talk to Giselle. I mean, like, honestly, it is, it is really, it's really, really important to me, because you you are the only person who can do what you do. And you can't do it if you are not fueled. Can't do it.Brad Crowell  Yeah. So, I think you know, hiring a coach to help you through the process is very, very straightforward, obvious step.Lesley Logan  Also save... Okay, not so obvious because for my stomach issues, because I had so many problems with doctors, I tried to do it myself. And we were like, do you remember the time we stopped cooking with oil?Brad Crowell  Yeah, I remember.Lesley Logan  We didn't cook with oil!Brad Crowell  For six months...Lesley Logan  I promise you...Brad Crowell  It was annoying...Lesley Logan  And it wasn't even the oil. (Brad: No) So here's what I'm gonna say. Just I know, it costs money, I know it does. But your time is also money (Brad: Yeah) and your health is not something to screw up with, as you heard from Giselle, like what happened with her and her desire to have children was totally affected by her not being fueled correctly. And by not like taking care of her health. So ... (Brad: Right, prior to that. Yeah) prior to that (Brad: Exactly) So, everyone listening, ladies and my gentlemen, too. But ladies, this is not something to DIY. Hire an expert and if you don't like that expert, find someone you trust. Find someone you like, ask your friends. Listen to the last episode, we talked about your one referral away. You're wha... I'm literally the people who saved my life are all people I was referred, too. (Brad: Yeah) There you go. What did you like? What was your Be It one?Brad Crowell  Yeah. So for me, it was about stress. And she said, she was talking about like self image and body image and body awareness, but she said, "Unfollow, and get rid of negativity in your life." (Lesley: Yeah) Obviously, she's talking about social media and what she was specifically talking about, like, when you're, you know, changing the way you, changing your relationship with food. It will, it would serve you to also change the things you're consuming, you know, in your from your social media. So she talked about getting rid of the things that make you feel guilty, of getting rid of the things that make you feel that shame that (Lesley: Yeah) that start that ... conversation of beating yourself up. I I had a different connection with that, in that for me, it was actually quitting my job, was this negativity that was in my life. And it was like a crushing weight of stress. You know, and, you know, guilt and fear and like like to the point were my cell phone would ring and my heart would jump into my throat. You know, and like, I mean, I would wake up in a panic and and I didn't even know how I got that deep into, like the stress and the fear of that thing. And, and I was just talking with him about this with someone about this just a few days ago, it literally took me six months after leaving that job for my stress levels to, for me to realize what was a, what was a quote unquote "normal amount of stress," as opposed to the insanely high stress environment that I used to work in, which was unbelievably unhealthy.Lesley Logan  Yeah. I really love this. She had some great ones actually but this one was really great, because I do think it's really easy for us to go, "Okay, I'm going to do this for my routine. I'm going to do this for my habits." And then we open up our Instagram, and we see all these things that like literally make us not feel good about ourselves. (Brad: Sure) And you can mute things on some channels, you can hide for 30 days, like Facebook has, like unfollow for 30 days, or Instagram has like a mute whatever. It doesn't mean it's forever. It just (Brad: Yeah) like, I actually think it's so important that we take responsibility for the things that like put us on a downward spiral. And there was a time when I literally had to, I went into my podcast, and I took all of our news podcasts, and I just literally was like, "Don't download, Don't show me, Don't download ... all of them." And I just went for three months wasn't even a long time I made this a long time, a lot of people, it was I left one up so I could stay in the know and I just did that. And I'm not kidding, my creativity came back, my energy came back, some things came back. And then when I was able to control my reaction to those things, then I was able to add some of those podcasts back in. And so (Brad: Sure) I think it's so important for us to go realize that, you know, when you're not in a great place when the muscles like think of it or like ability to deal with negativity, and all those things, think of it as a muscle, when you go to the gym and you haven't been to the gym in a long time picking up a 50 pound weight, not good, you might be able to do it not gonna be fun the next day, right, it's not gonna make you feel good. But if you were to start and get stronger, like sort of five pounds and add 15, whatever, you get stronger, then you got to pick that big amount. It's like super easy. So once I was able to get myself to a place where I could handle like filtering things that are not embodying the things are making me feel, oh, then I added them back in and I was able to go, that's that thing. I don't actually have to take that on. And so I just think it's really important for us.Brad Crowell  I think that's a, that's like so, such a parallel to the conversation, and to what Giselle was saying about her relationship with food. When she was younger, she was so connected to the way she wanted to look and so she starved herself. She over exercise, she did not eat anything healthy, right, to, you know, to achieve this look and she really damaged her body. And then, you know, but then like, how is it today that she's like winning? Like, you know, she's 10 years ago is when she started to change her relationship with food. And her changed wasn't like, flip the next day. No, it was a slow conversation, a mental battle, right? And so kind of what you're describing about hitting pause for three months, and then slowly bringing it back in when you're in a different place and you can think about it differently. That's kind of what Giselle was talking about, too, (Lesley: Yeah) with how she slowly began to change the way she, you know thinks about food, thinks about exercise.Lesley Logan  It's, it's just amazing. And if you're listening to this, and you're struggling with anything right now, please, if you don't hire a health coach, at least seek out a therapist in the area of (Brad: Yeah) fitness and nutrition, disordered eating, you're not alone, and especially right now is a, is something that is really happening because what else do we have control over except for like, how much we move or what we eat? And so please do not at all, build shame around that. And if you know someone who's going through this, (Brad: Yeah) help them be their own advocate. (Brad: Yeah. Amazing!) Alright, I'm Lesley Logan.Brad Crowell  And I'm Brad Crowell.Lesley Logan  Thank you so much for joining us today, everyday whenever you listen to this it brings me so much joy, it brings us so much joy. We love talking about the takeaways and your reviews, your reviews are insane. (Brad: Yeah) They're so freakin heartfelt and I they they make me cry. (Brad: They're very encouraging) Thank you!Brad Crowell  Thank you!Lesley Logan  So, let us know how you're going to use any of these tips in your life by to screenshoting this episode, posting on Instagram and tag us (Brad: or leaving it and a review) or leave it and a review and and then send us a DM. (Brad: Yeah) We we love hearing from you, love knowing who is listening to this, wherever you're listening from and we will catch you on the next episode. Until next time, Be It Till You See It.Brad Crowell  Bye for now.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review, and follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad Crowell  And the Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brad & Lesley recall the last episode's interview with coaching savant Kareen Walsh. They cover tons of book and podcast recommendations (see below!), evaluate the roles they each play in their business, and taking a moment to look back at how everything is going.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Brad's book recommendationLesley's many, many book and podcast recommendationsKareen Walsh is a Jedi KnightWhat role do you want to play in your business?You don't have to be the CEOTake a moment to look back and evaluate your businessTaking a pauseEpisode References/Links:FREE Habits Webinar with Lesley (Sep 7, 2021)The Replaceable Founder by Ari MeiselBreath: The New Science of a Lost Art by James NestorThe Art of Gathering: How We Meet and Why It Matters by Bernadette Dunne, Priya ParkerUnlocking Us podcast with Brené BrownKareen's podcast, Your Badass JourneyKareen's Reflections JourneyHappiness from the Inside Out: The Art and Science of Fulfillment by Robert MackIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan  Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the entrepreneurial conversation I had with Kareen Walsh in our last episode. If you haven't yet listened to that interview, well, you can pause this, you can find it, listen to it, and just put this up in the queue next, there's like a way to go play next. Or you can listen to this. Go listen to that one. Or you can start any order you want. This is your life and we are just here to help you Be It Till You See It. SoBrad Crowell  That's true.Lesley Logan  Is literally what we're here to do. Okay, hun, guess what's happening?Brad Crowell  Tell me!Lesley Logan  Oh, you know.Brad Crowell  I know (Lesley: Okay) it's coming up in five days.Lesley Logan  Five days. Alright, y'all, I am on a mission. I'm on a mission because I want to help you Be It Till You See It. And I know that is so easy to be inspired to hear all these takeaways and then go to put things in action and then somedays you don't feel motivated to do what you want to do. And other days you just feel like the world against you. And also there's a whole situation on how long does it take to like make this become something that's routine, sort of think about it - because decision fatigue. And anyways, I'm about to blow your mind for free on September 7, in our Myth Busting Habits webinar. Again, it's free, it is on September 7, there is a three day replay. And you all can join me on this hopefully live, I really hope so we try to pick a time that most parts of Australia are awake. Sorry, Perth, I just don't even know what timezone you're on. I love you and I really am trying but if I go too much later, then we lose all of Europe, all of it. (Brad: It's true) And so this is the best we can do. It's a one hour webinar, you go to OnlinePilatesClasses.com/habits, that's OnlinePilatesClasses.com/habits to sign up for this free webinar and... (Brad: Plural) Yeah, it's plural. (Brad: Yeah) Yeah, it's also in the show notes, just click the link in the show notes. You just do the little swipey-up thing and like hit it and you can sign in. It's because it's free. You don't even have to have your credit card handy. You can do this on your phone. And then set a time to watch it if you're not gonna watch it live with us because there's a three day replay "only." (Brad: Yes) But it's gonna be a lot of fun. And I I want you to join live as you can, because I would like you to, to say, "This what I've been trying to make happen and I can't make it happen. Let's break it down!" We're gonna have time to do that with everyone's desire. So anyways, I'm ready. Ready!Brad Crowell  I'm excited. I mean, I think it's gonna be great to to dig into how we actually make habits.Lesley Logan  I think that you are actually gonna really love it. I haven't... To be honest, y'all, while we live together, work together, and we are married. I haven't really been sharing a lot of this with him. (Brad: No) He just hears me chat about it with the team. I'm like, "We got to do it like this. We got to do it like this, because it's gonna help people make it easier, make it a habit." And they're just looking at like, I'm crazy. And so everyone's gonna get their mind blown on September 7.Brad Crowell  Mind blown.Lesley Logan  Mind blown. In the best way kind of mind blowing up version. So anywaysBrad Crowell  I love it.Lesley Logan  What was our question this week?Brad Crowell  Yeah, we actually had a great audience question this week from Helen Lamphere. She DM us on the IG. (Lesley: Yeah) And the grammage...Lesley Logan  @be_it_pod is our handle for the podcast on IG.Brad Crowell  And you can ask any question that you want from us about anything and we will, you know, happily work it into episodes that are coming upLesley Logan  Life, business, romance, Pilates. (Brad: Hmm. Spicy) Spicy. (Brad: Ah) Love, I love dating advices. It's really fun for me.Brad Crowell  Today's question from Helen Lamphere is, "What are your favorite books that you would recommend?"Lesley Logan  Yeah, okay, well, you go first.Brad Crowell  Okay, cool. So as you know, I'm a process guy that's like my jam. I definitely like the the idea of getting out of the way and letting automation take over. So we use a tool for our project management that allows us the the, the option of replacing ourselves, and that's a weird idea. And that idea is explained in detail in a book by Ari Meisel called The Replaceable Founder. That was very inspirational to me. It's only a it's a quick read. It's a short book. It's an easy audio listen. And the general idea is create a systematic approach to the things that you're doing so that you can think through how to do it well, right, easy, whatever. And then how can you replace yourself in that. Now, whether you're replacing yourself with full blown automation, or you're replacing yourself with another person on your team who's joining your team, the idea is as the founder of a business, you can't do it all and you basically need to swap yourself out in a way that is manageable by somebody else. So that is an amazing book for all you entrepreneurs out there that I would recommend.Lesley Logan  Cool. And you know what, even if you're not an entrepreneur, and you are someone who has a lot of things to do, and you are wishing that people would help you around the house, around your life, around things, I still think it's worth watching, reading. (Brad: Yeah) Watch it, you read it, or you can listen to it on audible. Because you can think about "Gosh, I can never have someone who cleans my house the way I cleaned my house." Well, you can (Brad: You totally can) if you do this approach from that book. So just for the non entrepreneurs out there, that's still a good read. Okay, well, I'm gonna I have a few books because (Brad: Oh) I love to read...Brad Crowell  She does. She reads all the time.Lesley Logan  I'm usually reading between two and three books at one time. So first up, Breathe, James Nestor, you're welcome. Changing your life, you're frickin' welcome. I am actually taking a breathwork certification because I'm obsessed with this book. So I don't care if you're into Pilates movement or not. It is awesome. Next book that I recommend to everybody, (Brad: everybody) everybody that's how many people, The Big Leap by Gay Hendricks. Ah, if you do listen to that one on audible, I highly recommend at least 1.4 maybe 1.5. He is like a grandpa reading you a story. And I the reason I say listen to it is if you are someone who is a perfectionist, overachiever, who's super hard on yourself, you're going to read that book with this tone of voice. That's a little bit like judgy. And why I like his voice is he's "grandpa" and he's like giving you stuff, but it does needed to be sped up a little bit. And it's all about how we get in our own way when we get outside of our comfort zone. So we all are told, "Life happens on the other side of the comfort zone," but then it's scary. And so some of us like self-deprecate when that happens to bring ourselves down, we worry, (Brad: Sure) I'm a worrier. As soon as something goes good, I start worried about something else. It's gonna go bad. And I've been, I don't know, I'm pat myself on the back, I'd say "I've been doing pretty good" since acknowledging that. But there's a bunch of other things maybe you pick fights with people when life is going really good and you get a fight with someone - that's called upper limiting yourself. So highly recommend that for anyone who is wanting to be recovered perfectionist and overachiever. I'm gonna keep going because this is my show. (Brad laughs) I also really am super super into as far as business books go, I've just started The Messy Middle and obsessed. Obsessed everyone. (Brad: Yeah) It is...Brad Crowell  I just downloaded that. I haven't started it yet but... (Lesley: I know) she told me yesterday, "You got to read this book..."Lesley Logan  Gotta read this book. (Brad: Okay) I'm like nine pages in and it's like making my whole world, makes sense because we're in the middle right now. And sometimes I just feel like, it's like a frickin' bipolar of emotions. It's like up, it's down. It's up. It's down. And then you just go "Oh, that's that's actually how business is." So for those of you who are trying to make something in your life or business and you're like, "Somedays are good, Somedays are hell." Yep, you're in it. Welcome to the middle. (Brad laughs) So I just wanted something that would like make me feel good about myself. And then lastly, as this is coming out, you know, towards the end of like, it's like, what is it almost the fourth quarter? It's called The Art of Gathering and it is by Priya something. Her name is not coming to me, but she's amazing. I heard her on Brené Brown's podcast and to be honest... (Brad: Priya Parker) Thank you! Priya Parker.Brad Crowell  The Art of Gathering: How We Meet and Why It MattersLesley Logan  Yeah. So it literally goes into details about having like if you're going to have a small dinner party, what are the size and this is not like Suzy homemaker, what are the sizes... (Brad: What are the size?) the size of the party, like if you're... (Brad: It's what is the size of the party?) what is the size, like if you're gonna have people over for a home dinner party, the size does matter, too small and it's like a double date, too big and now it's a party and then there's different things and it goes over like how to be a good host because if you're not a host, someone will become a host because it's just how human beings are and that can upset the applecart and just she shares all these different things. She also has a... I'm just gonna put this out there. Priya, if you're listening, or if anyone knows Priya Parker (don't tell her I didn't know her last name...) And I I want her on the show because I I really, she has this incredible life y'all. She was raised by two, like her parents got married but they like on religious reasons, get along on no levels. Like one of them was raised, like from India, so like, doesn't eat meat, her dad's from the Midwest and he's like super Christian. And like, somehow they got married. And then she became this like, negotiator for the government because obviously, like she grew up in like a household, that'd be negotiated all the time. And so she wrote this book, and she shares her personal stories, and I don't care if you're in business, or just someone who wants to have people over your house. Great book!Brad Crowell  CoolLesley Logan  OkayBrad Crowell  RightLesley Logan  That's my list.Brad Crowell  Amazing!Lesley Logan  Thanks for that question.Brad Crowell  Yeah, that's a great list, I am in. (Lesley: Yeah) We'll make sure to put all the links to those in the show notes. So you don't have to worry about writing them down or kicking the table. I mean, or anything else like that. (Lesley laughs) (Lesley: Sorry, I kicked the table) (Brad laughs) All right. Let's talk about Kareen Walsh here. If Jedi Knights were real, Kareen Walsh would be one of them. She has this uncanny ability to envision the possibilities around any venture that you map out with her. She uses that foresight with her clients, whether coaching one on one or working with a trillion dollar company. Yes, I said trillion with a T she works with more than one, to make your life easier and more fulfilling, while staying efficient and productive. Her coaching has changed our lives. And we are so, like lucky to have been able to coach one on one with her because she works with C level execs from these massive, massive companies that have you know, like 10,000 employees and stuff like that. So having her take a look at what we are doing was mind blowing.Lesley Logan  So, clearly Brad writes the Bios (Brad laughs) on this, (Brad: Yeah) because I have no idea what a Jedi is (Lesley laughs)Brad Crowell  I definitely referenced Star Wars in there. (Lesley: I can't wait for you to hear this.) Lesley Logan  Um yeah, no, Kareen definitely changed our lives. And this is like the power of just being connected to people and also believing that everything happens for you like what we got to do with her in 2020, I mean, I can't even imagine how it would have happened, the other way that was planned - it like was it was totally different. So anyways, that has nothing to this podcast, but just a side note of like she she did change our lives and and, you know, you just got to trust how all the dominoes fall. So here's something I want to talk about that I loved. What role do you want to play in your business? You talked about this a bit. And, and she would do like details on on like, you know, evaluating it and all this stuff. And, and when we say she changed our lives, y'all I used to be the CEO of our company and I, I had crazy imposter syndrome around it. It was really like, causing me stress and anxiety. I everything I would read about CEOs. In fact, I was actually listening to Brad's current CEO coach, like I had downloaded all of his freebies, I listen to every podcast he was on, and I was like, "Okay, I'm learning how to hug a cactus and be a CEO," and I just hated it. And we met with Kareen. She had this this simple thing and when we did it, he's... Brad is the CEO. I was like...Brad Crowell  She's like, "By the way, have you thought about switching roles?" (Lesley: Yeah, yeah) And we're like, "Can we do that?"Lesley Logan  Can we do that? Can I not be the CEO of my own company? And it's and it's so funny, because I've now met so many female founders who aren't, they are the visionaries. And (Brad: Yeah) and so I left that meeting being the CPO and that felt really good.Brad Crowell  CPO stands for Chief Product Officer.Lesley Logan  Or we call the Chief Pilates Officer because it just sounds like more applicable, applicable. And anyways, I changed my role this year.Brad Crowell  When did you do that?Lesley Logan  Just a couple weeks ago, actually, (Brad: Yeah) like maybe a month ago, I was just like, evaluating how things felt to my body and how the business felt. And I and then I heard that Simon Sinek said, "There should be a CVO," and I was like, "Tell me more. I'm already interested." Chief Visionary Officer, I'm like, that's exactly what I do. And I am stoked about it. So it's so no matter how big or small your businesses, pick the title that makes you feel like you can show up and shine. No, don't pick the one you think you deserve. Pick the one that makes you feel you can show up and shine. And that's what I'm so glad she brought that up. What did you love that she said?Brad Crowell  Yeah, well, I just wanted to comment on that a little more. I definitely you know, if you are a small team, or a one person team, this, the I.. the idea here is you don't need to wear all the hats. Again, going back to my book reference, you know, you don't have to be the website builder and the video editor and the you know, instructor and the, you know, finance person, all that kind of stuff. You can definitely switch roles and, you know, become something that actually lights your fire inside of your business. And so it was a weird permission structure, I mean, it sounds so obvious when you're talking about like this, but we were stuck in this preconception that, you know, well, Lesley started a company, so therefore, she's clearly the CEO. And then my history, my background is operations, so I must be the COO, you know. And, and what we, what we identified was it that wasn't serving the business. And it was easy, it would make way more sense to literally change hats and and then that allowed us to immediately begin restructuring workload and changing things out. So it was a major change for us, it actually made life easier for both of us. (Lesley: Oh, 100%) And move the business forward. So yeahLesley Logan  It leaps and bounds.Brad Crowell  Yeah, cool. I really loved actually, you just literally hinted at it. Kareen said, an annual evaluation. And I thought, this is interesting, to, you know, how, how often do we, you know, just keep living and doing and whatever. And we don't actually take a moment to, to look back at our last year, and evaluate right. And what she was specifically referencing was her. She had a very explosive, corporate career prior to becoming an entrepreneur and doing all these amazing things she's doing now, she at a very young age and early 20s was like, like jumping the corporate ladder with leaps and bounds. And she said how she did that was she was, was definitely not. She never felt stuck in a position, right? She was like, "Is the position I'm in? Is the role I'm playing? Is it serving me? Have I learned what I need to learn from it? Have I outgrown it? If I mastered these things? What would I like to be learning next? And what is the opportunity that would provide the learning that I want?" Right? And so it wasn't this, like, hope that they give me a raise, and maybe I'll get more responsibility. And like, you know, I'm on this career path of 10, 20, 30 years. No, she was extremely aggressive. And in that, and when she felt that she had gotten everything that she needed out of the role, she started figuring out how to move on and move up. And so she changed companies, she moved around the country, she moved from San Francisco to New York, like did all these kinds of things. And I think they moved to Colorado in there somewhere. Anyway, they were not feeling they weren't, they weren't stuck. And I thought that was really incredible, to... I think that it's worth putting this on your calendar as an annual event. Now, whether that's over the New Years, or whatever, but like, there needs to be a moment of reflection, looking back on what it is you're doing. Why are you doing it? Are you still doing it for you know, the reasons that you, you know, we're doing it the first time because we change, life changes, situations change, that affects everything. And, you know, looking at, "Is this still serving me? What would I rather be doing?"Lesley Logan  Yeah, it's just such a good thing. And I and I, when I've heard her story a few times now between her podcast, our podcast and just knowing her. She had this like, natural drive to go, "Okay, well, I've, I've gone as far as I can hear, I gotta, I gotta go on." And I think a lot of times, we tend to wait, like, we're like, (Brad: Yeah) "Oh what's gonna happen? Maybe I should wait." Or I see a lot of people waiting to be kind of almost like, recognized or promoted as something that like, doesn't, it's not there. And there's, there's reasons to continue waiting, like maybe the reflection you're like," I'm not ready to move on. I'm not ready to move." I'm not you know, and that's also fine, too, but so important that it's an annual evaluation, because otherwise...Brad Crowell  I don't think if I don't think that I would have stayed in my old job as long as I have had stayed were I evaluating every year. Because I probably would have gone, "Who am I anymore? I don't even know myself. I can't believe what you know where what path I'm on right now. This doesn't fit me, doesn't serve me." But the only thing I could see was I got I get a paycheck here and I need to pay my bills and I have debt. So I've got I've got to stick around because this is a secure income.Lesley Logan  Oh my God, can you imagine that people do this in like relationships and stuff? Because I think (Brad: Right) my previous relationship, how I'd done an annual evaluation I probably wouldn't like "Woo." (Brad: Yeah. Yeah. And I think that's...) Maybe don't sign that lease together. (Brad and Lesley laughs)Brad Crowell  Yeah. Well, and I think if you're a fitness instructor, which I know a lot of you are listening to this, you know, maybe it's a, maybe it's like group classes, and you're like, "I don't really enjoy these," you know, so you can stop. Maybe it's teaching out of your home, maybe it's teaching, maybe you're driving to somebody else's house to teach them, maybe it's one specific client is no longer serving you because they're insane. And they cause you a ton of stress. Like, I don't know what it is. But when you when you take a closer look at what you're doing, why you're doing it, you know, is it still serving you? (Lesley: Yeah) SoLesley Logan  I'm into it. I'm into it.Brad Crowell  I thought it was powerful.Lesley Logan  I really I hope if you if you listen to this, you decided to annual value evaluation for your life. I definitely want to know, and I want you to set the date, screenshot it, make sure it says repeat and it has it on there. It's yeah, I mean, there's another girl that I've been wanting to have on the podcast who has an evaluation that she does monthly. And it really because it's you know, and I won't give it away, but there's just different ways to do it. So pick one, whether it's Kareen's, or someone else who you love and, and do it so that you're not just like waking up one day going "Woo, it's been four years of this job and now I have no idea where I want to go."Brad Crowell  All right, well, finally, let's talk about the Be It action items that you discussed with Kareen. What bold, executable, intrinsic or targeted action items can we take away from that convo?Lesley Logan  I'm going first.Brad Crowell  Do it. (Brad and Lesley laughs)Lesley Logan  Um, my biggest takeaway was, I mean, we just kind of talked about a little bit, but it's taking a pause. She talked about taking a pause. (Brad: Yeah) And using her retrospective exercise, which by the way, is in the show notes. So click on it because she has some great freebies y'all, just like dive in. I don't care entrepreneur or not go through it, because her retrospective exercise is something that I use.Brad Crowell  It's a great toolLesley Logan  I must use it weekly sometimes because it involves celebration and I'm really big on that right now. And also like just being aware, so I kind of do it as a weekly thing. And also, like on a monthly thing that goes for the year. It's a whole thing that I do but anyways, have fun...Brad Crowell  She's got she's got a free PDF, you can download. It's in the show notes. And it allows you to, it's kind of a guided process of reflecting, like we were just talking about.Lesley Logan  Yeah. So anyways, and also just taking a pause, we just came back from a Maui trip. And it's, it's so good to just get, just get out of your routine, get out of your regular four walls, get out and just, it just take a moment to see what you miss, to see what you really like. And I just there's a lot that happens in pauses, like I get the best ideas, not like head down in my computer (Brad: Yeah) you now kind of thing. What did you like most your Be It action item you wanna talk about?Brad Crowell  Yeah, so she said at the very end, "Be it, being it is truly showing up in your truest version of yourself." And the way she said it, I was like, "Yeah, yeah, that." And then I was thinking I was like, "What the hell does that mean?" Right? Like, like, "What does it mean to show up in the truest version of yourself?" Um, and it...Lesley Logan  Yeah, I just want to say, I think like, a lot of people listening probably heard that. And, and I agree, it's like, "Yes, absolutely be the truest version of yourself." But I think some times we nod our head then we absolutely have to be myself....Brad Crowell  To be the truest version of myself. But then it's like, well, what, what is the truest version of myself and, and for me, personally, I find it a little harder to identify, like, "This is who I am, concrete in the sand." But I, I found it a lot easier to reflect back on situations where I clearly knew I was not being the truest version of myself. For example, my old job, you know, we did a lot of things with my old job that I wasn't comfortable with, when it came to morality, and like contracts and partnerships and all this stuff. You know, and, and I'm not going to get into the specifics of digging up, you know, all this old stuff. But the the truth is, when I was doing my job, I consistently disagreed with my boss, consistently, for years. And I was like, "That's not how I would do it. That's not how I would do it. That's not how I would do it." Right? But again, I felt like I need to get paid, and I'm here to do a job and I told him, I would do it, so I'm gonna do it. But then the way that we went around doing it, I was not excited about, you know. And it it caused me stress and it caused me anxiety sometimes, you know, and, and, and sometimes it wasn't like, like, we weren't, we weren't out there intentionally, you know, messing people over, but it also like, sometimes it was like, if I'm going to hire a team, and I'm going to let the team do, you know, work together, I'm gonna let the person who's running that team, hire the team, instead of me hiring him and going, you work for her now. Right? And because then now you're saddling two people together, they might not actually work well together, you know... stuff like that. There was so many situations where I was like, "That's not how I would do it." Anyway, when I, when I finally left that job, it took a solid six months for me to decompress and decide what was a normal amount of stress again, and then move forward with, you know, running my own businesses, and then eventually joining Lesley. And now, today, it has, it's a night and day difference between who I was even four years ago, and who I am today, even though I'm doing actually quite similar things, and in the process of how I'm doing, it's just now the way I'm doing it is it fits with who I am. (Lesley: Yeah) So that's a long winded response to how do you identify the truest version of yourself, but I think that you can look at what made you uncomfortable in the past, and you can at least start there.Lesley Logan  Yeah, I think that's actually for a lot of people, it is harder to identify what is and versus what's not. And so, you know, focus on what you're not. And then you know, you'll start to see the truest version of yourself. And also, I think, focus on your values like that, if you can get really clear on what your values are and (Brad: Yeah) what they're not, that really can help you show up as your truest self because you won't, you won't change who you won't change your you won't, you won't show up as having values that you don't, or like normally resonate with. So anyways, that's another tip on on that, but I hear you, it's really, it's really hard. When you feel like, "I've got to do this on social media, or I've got to do this to get people in my classes or I got to do this." And one of the things I tell people all the time is like, "Do not wear a cropped-top on social media if you don't wanna wear a cropped-top." Like...Brad Crowell  Oh, I was just thinking about Erika Quest and her her comment about wearing skimpy clothes (Lesley: Yeah) and like, you know, is that ... is that her MO like, clearly it's not her vibe, and that doesn't make her feel comfortable. So she doesn't do that.Lesley Logan  Yeah. So like, honestly, if it, if it is easier to figure out, like what doesn't vibe with you? And then you can start to like look at things and get really clear and maybe it's it maybe that's your own journey that you've got to go on the next few months is like, "When do I feel like I'm actually my the most truest version of myself?" Yeah, Rob Mack's happiness, health and values, it's the same thing with what you can do the same thing with like, your when do you feel like your truest version of yourself. So think about people in your life, that when you show up, do you feel like you'd put on a show or you feel like you'd be somebody else, and then people places in your life where you feel like you are the most version of yourself and then just start to identify what those are so that you can go on this exploration of feeling what that is, because I agree with Kareen, being it is truly showing up.Brad Crowell  Yeah, you know what, I didn't even think of the family context. But I have I bet that is way more relatable to most people than a work context, you know, and in... (Lesley: Thank you) Yeah, and in most in most situations, you know, there is like an ob... obligation to, to be there and put on a smiley face and whatever, but, but um, you know, it doesn't have to, you know, you can limit the amount of time you're talking, spending with family, if it really is a lot of butting heads. And if you're working in a job that you are consistently feeling like, "This is against my morality, the way we're doing things here." You have, you can leave, (Lesley: Yeah) you can leave and I know that it's a scary thing. But there are other options out there and whether that is getting another job or working for yourself or whatever. You know, the only way you're gonna get out is if you start planning an exit strategy now. (Lesley: Yeah) So...Lesley Logan  Well, this is so fun. I thoroughly love talking to Kareen. I was honored that she would say yes, and y'all there are so many (Brad: Yeah, she's awesome) ways you can connect with her. Whether you're an entrepreneur or not, like you got gotta go and binge out on her Badass Journey podcast. She's got a new situation coming out, but there's some great, great episodes in there. So please check her out. And you know, let us know what your what you're doing here. Okay, I'm Lesley Logan.Brad Crowell  And I'm Brad Crowell.Lesley Logan  Thank you so much for joining us today and all the days that you join us. We are truly grateful to do this podcast for you. Please screenshot this episode. Put your takeaway on there, tag @be_it_pod. And until next time, Be It Till You See It.Brad Crowell  See you soon.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad Crowell  And the Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brad and Lesley reflect on the last interview with Katie Miller-Kerner and how she helps people change their neural pathways using hypnosis, how transitions make you who you are today, and a step by step approach to invalidating negative beliefs.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:• Why do Brad & Lesley have three dogs?• Changing your neural pathways• Can you teach an old dog new tricks?• Transitions make you who you are today• How to invalidate negative beliefsEpisode References/Links:• Follow Katie Miller-Kerner on IGIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcription:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Brad Crowell  Welcome back.Lesley Logan  Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the delightful convo I had with Katie Miller-Kerner in our last episode. If you haven't listened to that episode yet, then you know that I actually - you don't know that I screwed her name up, so that's really fun... Surprise! I said it wrong in the first one. But, if you want to go back and listen to that one hear how I say her name incorrectly, here she says it correctly and then come back to this one where we're gonna say it correctly. Katie Miller-Kerner is here. We're doing the recap with her... with her episode today. Do the listening in whichever order you find freeing. That's what we're here about. So here's what I'm excited about right now, babe... (Brad: Tell me!) This week. Y'all it is like, you know, it's the end of summer vibes we are going into that, like, you know, back to school. I don't even know kids go back to school at the oddest times, I went back to school in July, so welcome to year round. But I just love this season of change. And if you're my Aussies, I hear you. I know, it's springtime na na, whatever. Anyways, I just... wherever you live, there's a transition that's about to happen. We're about to go into that last third of the year and it is really, really fun. We are getting ready for our 100WITHME challenge. And...Brad Crowell  Yeah, we got that coming up.Lesley Logan  It's coming up. It's coming up really quick. And so what this challenge is all about, why I love it so much is, if you are struggling to make consistency a thing with anything, then I want you to join me because we actually focus on being consistent around our Pilates practice and if you're like, "Girl, I don't do Pilates." Whatever, come do it anyways, and use it as a way to learn how to be consistent. So that's how I'm excited about because end of summer means it's almost fall, which means it's almost time to hang out with a bunch of you for a month and work on consistency. I don't know, what are you excited about right now, babe?Lesley Logan  Well, I was gonna say if you're interested in more about that, we got a waitlist going on, just go to 100withme.comLesley Logan  Oh, check us out. (Brad: Ooooh!) 100withme.com, it's called that because I believe you must give a 100% to yourself first so you can do more for others. And so we're gonna do a 100 with me, right? Like we're doing it together, or just give a 100% to ourselves together. (Brad laughs) Anyways, it's also why this podcast exists. It's like literally like, "How many different ways can I get you to fill your cup first?"Brad Crowell  Yeah, I'm in, I love it. (Lesley: All right, so...) Speaking of filling our cup first, (Lesley: Right? ...) The question this week was, "Why do we have three dogs? And did we think that was a good idea?" Which has nothing to do with filling our cup first, but... Lesley Logan  We fill our cups in other ways. This is, okay. So I take full responsibility for us overwhelming ourselves with three dogs. I do think I championed that cause of getting a third dog. Um....Brad Crowell  That's interesting. I think you also championed the cause of the second dog.Lesley Logan  I totally championed the cause of the second dog. And I think that was a great idea, actually...Brad Crowell  And here's what's insane. We currently have four.Lesley Logan  I know! Y'all, there's four dogs in this house. (Brad laughs) And, and the fourth dog is twice the size of any one of our dogs. So (Brad: Yes), it's like having five. Um, but....Brad Crowell  He's a he's a temporary guest. It's their brother's dog and he's moving. So we've got him to make life easier for him for a little bit, but maybe only for another week, I think. But it's...Lesley Logan  Oh Babe! Babe, you're in denial. I think he's forgotten... My brother works graveyard. And (Brad: Ah) so he will be doing four 10's which means that we will have his dog four 10's of every week. But our dogs it's like...Brad Crowell  I mean they're besties there there couldn't be. It's such an awesome...Lesley Logan  I mean, they are in love with each (Brad: ...pack) other. They are a little pack. They're so fun. But so let's go back to the three dogs because we definitely would, would, here the, here's a side note four is easier. So...Brad Crowell  Four is actually easier. It's weird.Lesley Logan  There is either when you hear people have like multiple kids like how do they do that because at some point, they just start taking care of themselves. So, I totally understand that now...Brad Crowell  They entertain themselves.Lesley Logan  They really do so (Brad: Yeah) the reason, so I champion the second dog because I actually thought - which is Bayon - because Gaia was like, just such a sad face every time I walked in the house and she would not move from the bed, she would... I would come... I came, I came and went into our apartment all the time and she would just be in the same spot the bed for 10 hours. And I'm like, that is not healthy. She needs a buddy. (Brad laughs) She needs a buddy! (Brad: Yeah) So I made us get a dog. And she didn't care about it. And (Brad: Yeah) in fact, it didn't change her M.O. but...Brad Crowell  I mean we did get a puppy and she was six, so she was like, "Oh, my God, this little dog. Errr..."Lesley Logan  Yeah. So and then, when we moved to Vegas, I forgot that she was only a few years older than Bayon, because we decided that she was 12 and dying. And we're like, well, Bayon he need a buddy. So (Brad and Lesley laughs) so I was like, "Oh my god, it's gonna be so depressing when she dies, you should get a third dog." So that Bayon isn't lonely. And um...Brad Crowell  And then I looked up her birthday...Lesley Logan  After we adopted the third dog. And...Brad Crowell  And she's only 10 (Lesley: She's only 10.) So (Lesley: and then) she's gonna be here for a long time.Lesley Logan  And then, the vet said the other day, she's got a lot of life in her and I was like, "How much?" (Brad and Lesley laughs) She said, "A lot!" So in all with, like, look, we love them all. They're amazing. (Brad: Yeah.) And they're challenging in their own ways. But um, do I did I think it was a good idea in in like, my mind of what it is? And now that it's actually been a year since we've had August, August is our third. He's our baby and he knows it. You know that they have their own rhythm and they make me laugh. And they also make me frustrated. And so...Brad Crowell  It's a good learning experience.Lesley Logan  We, we don't need kids, we have them. They have four legs, and (Brad: we got 12 legs to deal with.) Yeah, so anyways, um, if you're thinking about getting a third dog, you know what? I am not here to tell you otherwise, like, you'd have to make the decision for yourself. We happen to live and work from home so it actually works really well for us.Brad Crowell  YeahLesley Logan  Yeah!Brad Crowell  Amazing!Lesley Logan  Okay.Lesley Logan  WellBrad Crowell  OkayLesley Logan  What's next?Brad Crowell  Okay. Now let's talk about Katie Miller-Kerner.Lesley Logan  Wohoo! Katie Miller-Kerner.Brad Crowell  All right. Katie Miller-Kerner is a former competitive bodybuilder and bikini model turned self-love life coach and clinical hypnotist. (Lesley: I mean...) That's no joke like so she went back and like, got... did a whole bunch of certifications to like, literally, you know, change her career path. She works with people to level up their self talk, their vision for themselves, and she digs into the energy behind their entrepreneurial drive. She is an intentional manifester, and is a bubble of positive energy.Lesley Logan  You know, I love that we got two manifesters on a row. I feel like that is super awesome for those of you who are like, all in on the manifestation you're like, "Yeah, yeah". And then those are like, "What's this?" (Brad: Yeah) You know like, "I don't know". And then you got hit again. And you're like, "Okay, maybe a little bit". (Brad and Lesley laughs)Lesley Logan  Okay, so here's...Brad Crowell  I think that definitely was me.Lesley Logan  Yeah, Brad... So yeah, well, especially because so many of these interviews, we, I was Being It Till We See it in a big way. Like, I was like, I was interviewing like crazy before this podcast was ever even made. And then Brad put the interview episodes in an order and gave people a date. So that was him. Totally him (Brad: It's true) um....Brad Crowell  Did it to myself.Lesley Logan  Yeah. Okay, so here's what I loved about our interview. There's a lot, she's such a lovely human being. I'm so, it's one of those random, I would never have met her had I not been in this room that I was in. So going back to last week it's like, go be in the rooms, like go to the thing and things will come to you because I really was looking for more friendships and more people who understood what I was doing in my life. And I went to the room and I got those friends. And she's one of them. And she talked about changing your neural pathways. And that can sound really scientific and like really like, "Whoo, what does that mean?" Like, "How do I do that?" You don't need surgery for it. This is actually so at least you can do.Brad Crowell  I think this is probably the most logical thing that she said. (Lesley: Well...) To be quite honestLesley Logan  Yeah, but like, you know, well...Brad Crowell  This is like science based. (Lesley: Yeah) I mean, I guess I don't know if manifestation is science based. I'm sure there's theory behind it. But this is like how your brain works.Lesley Logan  If there's science behind manifestation, manifestation, send it to us. We'd love to read it. But this is science based, and it is something you can do and it and it's, you know, so simple like the way she does it. So I really enjoyed it, because I feel like any one of us could do it or at least hire her to help us do it. So...Brad Crowell  Well, she talks about how, so this, this is where she was talking about hypnosis.Lesley Logan  Yeah. (Brad: Right) I have not... you, you have, we have a friend who is also hypnotist. (Brad: Yeah, and...) And I've never done it.Brad Crowell  I've also never done it. But what she was describing is basically that it is not this, like, you know, TV, you know, like, you know, magic based, like, make someone do weird things kind of a thing. That's not what, that's not what is happening with what she's doing. The, she's essentially putting you in a s... in a mental state through hypnosis, where it is easier for you to change neural pathways, which we all know about habits and, you know, just repetition and life... "Can't teach an old dog new tricks," all that kind of an idea, that mentality, it becomes a groove in your brain literal groove in your brain. This is my response, this is how I respond, this is what I do. When this happens, bam, this is what I do. Right? And that is a neural pathway. And so she talks about how, by using hypnosis, she can help adjust or change or derail those neural pathways to help you make positive changes in your life.Lesley Logan  Yeah, well, and we, you know, and we've had guest speakers on our, in our other programs before, and it is, your brain is like, it just likes to do things the easiest way. And so if you... every time someone says something to you about something you've like, created that groove, you get there faster and faster every time. It's why, (Brad: sure) when like, I can totally tell that I'm in some grooves... Like, when something doesn't go the way I want, like the groove of being upset and frustrated and feel like why is this happening to me can be really fast. (Brad: Yeah) It's like a speed, I'm like a speed train. And a stop that speed train and have a different pathway is like trying to create... we talked about this a couple weeks ago, like trying to walk and create a new path. And so she actually just helps you do it. And it sounds like it's faster with her route than like trying to manually groove your own path.Brad Crowell  Yeah, I mean, I've never done hypnosis. I don't know. But, but, that was, I thought that was really curious. So...Lesley Logan  Maybe we'll do it, maybe we'll have to just do it on a pod.Brad Crowell  I mean, that would be interesting.Lesley Logan  I don't even know how we... Okay, don't hold us to it, but I'll look into it. (Brad: Okay) All right. What did you like?Brad Crowell  Alright, so she was talking about kind of making that change that transition in her career from being on this trajectory that was, you know, easy for her in the sense of it was innate, right. She, she had natural abilities, when it came to bodybuilding and being consistent and doing the modeling thing, like she's, you know, like she said, sports always came easy to her, all that kind of stuff. And then she decided, I need to move on, I need a change from this. And she talks about that transition. And, and, and what she said was learning, learning from the journey was, was part of who she is today. Right? And I know, you two are going back and forth. And you tell the story about the kid who pulled the string and moved ahead, you know, in life, whatever. But he, she was talking about, you know, she kind of had to take a step out, so that she could start a... start again, and that momentum that you have when you're like, you know, heavy competitor. And then you're like putting the brakes on, starting over. Like you miss that you miss that endorphins, you miss that, that competition, that spirit, that drive. Right? And so I feel like that was probably challenging for her. And then, but, she said that the life transition itself, it was so key in developing who she is today, so to embrace that change to learn from the journey. Right? Enjoy the journey. So yeah, anyway, I thought that was a... I liked, I liked what she was talking about there, because I think that it's applicable to so many of us, especially with COVID happening, recently hijacking, derailing, you know, in some cases threatening the life that you know.Lesley Logan  Well, and, you know, there's, there is a study that talks about, like 70% of Americans so I don't know, for the country you're living in, like, you might, hopefully someone's done a study. But, 70% of Americans are going to change their career, like literally change it - not switch jobs - change their career, within two years, and that was from four months ago. So we're like, almost a year and a half and like, that means all these (Brad: everything's shifting) everything. And we shifted like, we did have a lot... And I think, (Brad: we totally did) you know, I think it's, um, I think it's really hard to do that. And I why the reason I wanted to have her as a guest house as well was like, she went from a bodybuilding competition person and coach of that to being a hypnotist of like, how do I help these people make their life's work happen? And I wanted to have her on because like, I know that you might be sitting there going, how do I go from being an accountant, to be like a retreat host, or how do (Brad: right) I go from being a stay at home mom to like running my own business? Like, I wanted you to see someone who like literally did something... like, that's not, that those two... you don't go "Okay first I do competitions, then I help you with competition, then I hypnotize people and then... ... that they can do things." Like, you don't....Brad Crowell  That's the next natural step! Not so much....Lesley Logan  It's not so much. And I think it's just really important that we know that life is not linear. (Brad: Yeah.) And like, I don't know, who told us all that. But like, we really have to like, we have to get off that gravy train. That's what I'm saying. I'm gluten free. So I'm already off of it. And...Brad Crowell  Oh that's a bummer. I love gravy.Brad Crowell  All right. So finally, let's talk about the Be It action items. (Lesley: Yeah) What bold, executable, intrinsic or targeted action items can we take away from your convo with Katie Miller-Kerner? And we're gonna do a little different today. Because I think this is more one kind of big conversation instead of a bunch of little takeaways. So I'm gonna let you jump in.Lesley Logan  Okay, so first, we're going to write down a short term and long term goal that you have. So (Brad: yeah), something you want now and something you want later.Brad Crowell  And then what she said, which I thought was was interesting, because this comes back to like, manifestation. And also, hypnosis is asking, like looking at the two things that you just wrote down. One short term, one long term goal, asking yourself, "Do I believe that I can have these things? Do I believe that I can have these things?" You know, and...Lesley Logan  We did this recently.Brad Crowell  Yeah, we did this recently. And we talked about how it's a little scary. To dream really big.Lesley Logan  We dreamed really big. And I was like, "Yes!" And my body like lit up everywhere. And like, I was like, "Alright, that's happening." And you know, let's go. And he were like, "Oh, that's actually really scary."Brad Crowell  Yeah, for me, there was fear associated with that. Which is crazy!Lesley Logan  So, do it... you... do I believe I can have this, and then does your body tense up anywhere?Brad Crowell  Right. So the next question she asked was looking at those two goals? Does your body tense up anywhere? And then she asked, she said, to write down the thoughts or beliefs that come up, surrounding that tension? (Lesley: Yeah.) And then presumably, that it's, presumably it's a negative association. And she said, "You need to invalidate that belief."Lesley Logan  That's so powerful, like because I'm, I think so often we're looking for other people to invalidate beliefs, like we're like, you know, seeking out, you know, compliments or like affirmations. Or, like, you know, oh, this happened and you you're like, almost sometimes like, one, maybe this is just me, maybe I'm just like, talking about myself. But like, you know, you're kind of worried about something and you're kind of seeking for someone to invalidate what you're worried about for you. But oftentimes, they just validate it, which is like never good thing. And I love this because she's asking you to invalidate the negative belief that you have around the thing that you want.Brad Crowell  Yeah. And I let's, let's actually get an example in here. So so you were talking about, you know, someone who's an accountant who wants to, you know, whatever, what do you say become a Pilates instructor?Lesley Logan  No, I said, you want to lead a retreat?Brad Crowell  Lead a retreat. Right. So...Lesley Logan  No, I know not everyone listen to this does want to help Pilates instructor. (Brad: Okay) Not trying to convert them.Brad Crowell  It just was pulling the example from before. So, lead a retreat, love it. So, you know, do I believe I can have this? I know, years back when we were, you know, brainstorming, the idea of leading retreat seemed like, ridiculously far fetched and to, like, have somebody you know, to ask someone to pay us thousands of dollars to join us on a trip somewhere, was like, it just felt outrageous, right? And when when I thought about it, then I remember thinking like, we're not famous, how are we ever going to ask people for that kind of a thing? You know? And does my body tense up anywhere? Yeah, kind of tensed up in my, in, like, my gut and my heart a little bit, right. You know, and like, my, I like, kind of around my eyes, like, where my where my, my mind is. And, and what are those thoughts or beliefs that just came up? I just said them, we're not famous, you know, and so they're like, how are we going to be able to ask people to pay us? You know, and, and... write those down. Right? And then, invalidate those beliefs. Do you actually have to be famous to lead people on a retreat? (Lesley: No) No, who told me that where did that story come from? I don't know. That's such a weird thing to say. It's just this weird, like, preconception that I pulled out of nowhere, you know. And then, asking people to pay us, you know, has been, it started off being this weird thing where it was like, you know, like, "Okay, you got to pay us like, like $1500 dollars." Right? And, and the reality is like, we were barely making the retreat happen by asking for only $1500 dollars, let alone turning it into something that was paying us as well. Right? And, and I think that, that, that one took a little longer for me. Because, what I realized was that people weren't there counting the $1500 dollars... pennies of it. And being like, you only gave me 1497 worth of value. No, the value for them was exponentially more than $1500. They were like, "This was a life altering, mind blowing experience. I can't wait to go home and tell all my friends and family!" You know... and then, all of the sudden, I was like, "Wow! I am I'm going about this all the wrong way." I'm like, stuck on this money situation, right? So again, invalidating that, that... people aren't in it for the $1500 dollars. They're in it to experience this retreat, this life changing experience, this event. (Lesley: Yeah) And so...Lesley Logan  So if you're an accountant wanting to lead a retreat, it's, you know, it's you got to just think about, like, you got to picture yourself on the retreat with the people. And you're, it's the last day, and you're hugging them, and you're doing these things and, and you just have to like, I bet only good stuff is going to come up. And then if anything negative comes up, that's if you want to invalidate because that (Brad: yeah, write it down) story that's like playing out in your head. (Brad: Yeah) You know, and just so you know, people came on our retreat, they are no longer $1500 dollars, we can't wait to start them back up again. (Brad: It's true.) They are going to be "Be It retreats" for sure. And they are going to have so much epic stuff. But I really love this. I think this is something people can do like daily, like if you like come up with it, (Brad: Yeah) like, "Oh, I want to do this." Okay, do you believe you can have this? (Brad: Yeah.) Where's your body tensing up? Write down the thoughts and beliefs that came up and then invalidate the negative ones. Boom! (Brad: Yeah) Like, that's so... what a great little skill set to have in your back pocket.Brad Crowell  I mean, that that is like very tangible. Like you can do that action item. So I thought that was amazing. And I'm really happy that she shared that, those tips with us.Lesley Logan  Yeah, I am. I really love this. I loved her interview. Thanks for doing this with me, babe. Alright everyone, I'm Lesley Logan. (Brad: And I'm Brad Crowell.) Thank you so much for joining us today. We are so grateful to have you here. How you're going to use these tips in your life? Are you going to do these questions? (Brad: You should) If you do, well, you're going to, just, I'm just... the... I'm already putting that out there for you. (Brad laughs) So you're gonna screenshot this episode, you're going to write down what your takeaways or are you gonna tag @be_it_pod, tag @KTMillerKerner, and make sure your friends hear about it because that is how we help more people, Be It Till You See It. And so until next time, you need to Be It Till You See It.Brad Crowell  Bye.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad Crowell  And the Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brad and Lesley break down the interview with Sandra Chuma, reflecting on her willingness to share her story, how vulnerable she was about her mental crash, the realizations it caused, and the project it started.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:• Positivity, negativity - it's a habit. It's a decision.• Feeling stuck• Rising tide lifts all boats• The meaning of success Episode References/Links:• Tiny Habits by BJ Fogg• The Big Leap by Gay Hendricks• Sandra's IG - @sandra.chuma  • Sandra's website• Worthy's IG - @iamworthy.co• Worthy's website - iamworthy.co If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.  ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Social MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan  Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the inspirational combo I had with Sandra Chuma in our last episode. If you haven't listened to that interview, feel free to pause this now, go back and listen to that one and then come back and join us, or you do you. We have already discussed this. I love, I just today I listened to a recap episode before I listened to the episode. It's like Blinkist but for podcast, we'll give it a name. Alright, okay, so y'all.Brad Crowell  I love it.Lesley Logan  I'm so glad you're here. I can't wait for us to talk about Sandra Chuma. But before that, I have to say we are two days away from kicking off Agency MINI number five. And Brad, how excited are you for this?Brad Crowell  Oh, it's gonna be amazing. We have had a bunch of people already sign up. And it is it's really exciting to see people getting enthusiastic about moving their businesses forward. And the program that we have in store for them they don't even know they know it's coming. It is it's gonna be a whirlwind. It's been amazing. If you are wondering what the heck we're even talking about, you can go to ProfitablePilates.com/mini. And if we still have room at this point, by the time you hear this, you can you can sign up if you if there's no room, you will find the waitlist there. And you can find out for the next time. But basically, it's a seven day mini program of our open enrollment, ongoing coaching, business coaching for fitness business instructors. And it's a ton of fun.Lesley Logan  It's so much fun. So here's the thing, Brad and I are not big fans of Facebook, but we do use it for this program. And it is a frickin' party. Every time we do this have over 100 people in there. And it's just people sharing their goals and getting strategy, actual strategies and taking super messy action. There's always wins to be had. Like, I love letting people in. It's so much fun to let them in the group. It's so much fun to see why they're there. My notifications blow up like crazy. Brad and I don't even like, we don't even take calls or friends. We like anyone isn't asking us hang out. We're like...Brad Crowell  We order dinner all week. Like, there's no time.Lesley Logan  After August 7... We get the dog sitter like, I mean, I work out, but that's about the only thing I do outside of a Facebook group. So anyways, you have two days to sign up at ProfitablePilates.com/mini and again, if it's sold out, which it always does. If it is you'll get the waitlist and just put yourself on there. And don't worry, we'll check it on you. We love to help people with their fitness businesses. Okay, so, babe, do we have a question from the audience?Brad Crowell  We totally have a question.Lesley Logan  I'm super excited about this.Brad Crowell  Yeah. Well...Lesley Logan  Oh, let me read it.Brad Crowell  I would love for you to read it. Yes!Lesley Logan  I'm gonna read it. Okay, here we go. Okay, this is from someone who DM'd me at the @be_it_pod. That's where you can actually, if you have questions for us, you just DM us there. And the question is, here it goes: I have a question for you regarding how to handle and help negative friends. I have a friend who's a gorgeous person, great spirit awesome pizzazz. Currently, though, she's on a really negative spiral. Because she's so funny, they are really entertaining stories, but I feel like she's living in "rant city" and can't get out. Like you gals said in the pod, she's looking for ways to be right. I want to help her see that she can attract positive, not just negative, but then don't want to come across lecturing. Do you have a way you share this type of message with these people? I don't want to remove her from my life and I also work with her so the contact is frequent. I was thinking maybe a book, but also have no idea. I know she's open to change, also as it's stuff we've talked about. So that's, you know, that's tough. Negative people are hard.Brad Crowell  Yeah, you know, I, I absolutely believe that it is a decision to be positive or negative. But it's, it's a... it's also a habit, right? And that's the hard part, is that we, you know, just in the same way that we, you know, habitually walk with our shoulders down or whatever, turn our feet out from a physical perspective. There is a mental habit that we build for ourselves as well in how we think and it's just so easy to go right back to that mindset of, you know, the world's out to get me or everything is against me or it's really it's a combination. It's actually this question couldn't be more poignant because if you went back and listen to Sandra's episode, she actually talks about the, you know, the "world being against you" mentality and the stories that we tell ourselves. But it's also the story that the world tells ourselves. So, you know, this is a cycle. This is a habit, and it is a really hard thing to break. However, if you are going to be recommending a book to someone, I have a feeling I know which one Lesley is gonna say... And it's Tiny Habits.Lesley Logan  Oh, which is also at Sandra does. That's actually funny. Yes, totally Tiny Habits. I was also thinking The Big Leap, but um, you know, I love what you said, there, it is a habit for her. And it's a choice. Um, I'm also gonna say, you know, you wrote that she's funny, and the stories are really entertaining. So she's getting attention from people laughing at these stories. And she might have a story that she's telling herself that if I rant until a funny story, that's why people pay attention to me. (Brad: Sure.) So there, there actually might be that she thinks this is actually how she gets people to pay attention to her, or that this is like who she is, and this persona that she's wearing, and who would she be if she stops being like this. So I definitely love the Tiny Habits book. And, and you'll hear a lot about that with Sandra, too. I in The Big Leap is a great one, you know, it is hard. I'm going to talk a little bit about boundaries. It is hard if you work with someone, it's kind of difficult to put those boundaries up. But what I would suggest if you cannot cut the person out of your life, who's being negative, be the person you wish that they were to them. So, (Brad: Yeah) just literally like, Oh, you don't rant you don't say negative things like be really conscious of like, giving them what you wish they were giving you. And reciprocity is real. And it's also subconscious. So it's super cool. The other thing I would say is like books are really awesome. They also take time, and if someone is not like if someone doesn't read it going, "Yes, this is what I've been looking for!" They won't... there's a stack of books on the table that I've been wanting my dad to read. I don't think that they've moved in order at all. So what I would say is send her podcasts like these. Actually...Brad Crowell  Yeah, actually, this is a lot more digestible than a book. Lesley Logan  Yeah!Brad Crowell  You know.Lesley Logan  And so that's what I would do is like send, send them the inspiration that you wish that they were listening to. And then also just remember that it is their choice and not your responsibility. (Brad: Yeah) So that is hard because you work with them. But if you really feel that they're taking you down, you are just going to have to come up with some really great things. Something that I suggested to someone in my coaching group actually was like, pull a book out of what I learned about celebrities. When I worked at Fred Segal, I would meet tons of celebrities and they would walk around with the phone. You can't see me on a podcast, but the YouTubers you can see me, they'd walk around with their cell phone up to their ear. I swear they're listening to the time. I swear it was. "And the time is now 4:01 PST beeeeeep!" But like, I don't know, because they would do that. Why? If you have a phone to your ear, people don't talk to you. (Brad: Right) So you might need to put a phone to your ear and act like, "Oh, I got a call." And your phone can be on "Do not disturb" people are used to phones ringing not hearing it. Give yourself some outs. Then distance yourself and build up your resistance to negative energy. I hope that helps.Brad Crowell  Yeah, I think I like what you said. I appreciate what you said. (Lesley: Oh thanks!) Yeah.Lesley Logan  I appreciate what you say.Brad Crowell  Oh so cute. All right. Now let's talk about Sandra Chuma. (Lesley: Yes) All right, everyone. If you didn't listen to the last episode, Sandra Chuma is a shining beacon of hope. (Lesley: Literally) Being around her just makes you want to smile.Lesley Logan  We haven't even been around her yet.Brad Crowell  I guess even on zoom calls. First of all, she she's got an incredible story about growing up in a hut with a mud floor. Then going off to college, and eventually building an eight figure company with her husband. But secondly, her goal, her focus to empower others is simply inspirational. Like, what-have-you-done-with-your-life-recently, inspirational. (Lesley: Yeah) Her experiences, her life experiences, her internal struggles, which she was so open and sharing. I have shaped the way she thinks and has changed what she does for the betterment of the entire world. (Lesley: Yeah, I know.) So, she's awesome.Lesley Logan  She's amazing. And if you don't if you ever have a chance to watch this podcast, hers is definitely one worth watching. Just the way she speaks and the grace she has and, like, when he says a shining beacon of hope, you can see her shine. (Brad: Yeah), beacon of hopeness. Okay, well, here's what I love that she said. Giving! Her father said you're success will mean, will never mean anything unless you use it to help others, unless you use it to reach back and bring others with you. What is the meaning of success if you're only doing it for you? So I love this so much. Because I think we, I think it's really easy to put "just" next to whatever it is that we're doing. And we go, I'm just this, I'm just this. And when you put that word in front of you, you also just become really obsessed with what you're doing. And something that I started years ago, and I'm so grateful for you, Brad, because you've been able to help me do this is everything we do. OPC it's all about bringing that entire community with us Profitable Pilates and Agency. It's like we had success. Now, let me show you how we did it so we can bring other people with us. I want to rise all the tides like oh, there's only the one tide... but there's many oceans...Brad Crowell  We'll go with it. (Lesley: I'm just rising the tides) All 55 tides.Lesley Logan  But at any rate, like and it's also why we started this podcast. Like, I... it feels like a hamster wheel if you're just doing things for yourself. Or it can feel a little stucky, stucky's not a word. But you get stuck.Brad Crowell  We're just making it all up today.Lesley Logan  Just making all words today. (Brad: Well, I think) The point is that I want people to come with me on this journey. Because what's the point if they're not?Brad Crowell  Yeah, I agree. 100%. And, but in context with what she was specifically saying, she was saying how she definitely had a crash, you know, where she built this epic company, which, you know, she she really struggled with feeling guilty about not being happy, because she literally grew up in a village in a hut and now she has an eight figure company, and she wasn't happy. And she's like, my, I'm living a life that my grandparents would never have dreamed of. And my cousins would give their right arm for and but I'm not happy about it. And I don't understand. And and I think that that was the beginning of her revelation. Really, listening to her her father, about you know, what is the meaning of success, if it's not, you know, if it's only for you, or your success will never mean anything unless you use it to help others unless you use it to reach back and bring others with you. And that I mean, that's like, you know, it sounds like this nice thing you want to hear. But she lived it. she she she literally experienced it where suddenly, at the top, she's like that... Nothing's different for me now. But I'm apparently "here," whatever that means...Lesley Logan  Well, I think it's because we all just are going, like, we're all going for what we think the world thinks success is, and then we expect that that to make us happy. That's why we're the Be It Till You See It podcast exists, be the thing you want to be before you have it. (Brad: Yeah.) You know, be the happy person you want to be when you have the thing, and you'll be happier all the way there.Brad Crowell  Yeah. And the journey. I mean, it's she talked about that to where it's about the journey and enjoying where you're at today, right now, you know, instead of this, you know, angst that we, we like, put on ourselves for you know, I'm gonna when when this happens, then I'll be you know, happy. Yeah, it's...Lesley Logan  I mean, her rock bottom definitely helped her Be It Till She Sees It, for sure. But, you know, the other thing I think is really important is that this is not something she said, but something I'm thinking of is like, we can't ever, we don't want to ever take away anyone's rock bottoms like that, that place is literally where the seeds of so many things come from. And so if you are, (Brad: It's where all those tides come from), yes! That is where the tides come from! But the point is, is that if you feel like someone you know is not acting as if it's not Being It Till They See It, or you feel like you know, you're not there yet. If you're you feel like you're at a rock bottom right now you're listening to this, that is like where you're supposed to be and you can't take that from yourself. And I have been at rock bottoms. Brad has been at rock bottoms and like, those were pivotal moments in our lives that actually changed us for the best, the best versions of ourselves. And so, anyway...Brad Crowell  I do I do think that there's room for those rock bottoms to change you for the worse, you know... But fortunately, by, you know, surrounding, you know, yourself with people who are looking out for you and, you know, like, like making sure you go through it, you know, you can learn from it. And I know for me when, you know, when I was getting a divorce in the past, it was it was a, it literally changed who I am today - bar none. Like, nothing else was more impactful on who I am today than that experience. And it was a terrible experience. I hated every moment. It was so painful. But it was it was such a transformative place to be. And I noticed, you know, Sandra talked a little bit about that with her bathroom floor. So you have to go back and listen. (Lesley: Yes.) But... yeah.Lesley Logan  But also I think you made a really good point and then we'll talk about he liked is that it's the people around you. And thank goodness for people like her father who could... who could say something to her that would make her think and change what she was doing. And, and y'all have to check out what she's up to because it is... she is bringing you with her. She really is. What did you love?Brad Crowell  Okay, so she said this other thing that I thought was really vulnerable. She, she said, you know, life was hard, but it was fine. And she had this incredible community, we're just talking about community. She had this incredible community where she grew up in Zimbabwe. And then she went off to college. And she was out of her community. She was away from her people her support, you know, her her loving, you know, family, friends and neighbors. And she said, that was actually the beginning of when she began, she she actually said this amazing word, "not-enoughness." That's what she began experiencing this not-enoughness, you know, and she said, she went to school in England. And they talked about Zimbabwe, you know, if Zimbabwe is in the news, it's talked about as a third world country, you know, and so she became very small in her her thinking, and she never shared. She said, It took years for her to start to tell people where she came from. And she said she was lucky enough to get away with, you know, her accent was British English. That's how they speak in Zimbabwe, so nobody could ever question where she was from. But she never told anyone that she was from Zimbabwe. And I thought you actually, you actually hinted at it earlier. This the, when we put the word "just" in front of ourselves, you know, we're doing exactly that, "Oh, I'm just a, I'm just a teacher," or, "I'm just a fitness teacher. I'm just," you know, "a Pilates teacher," those... that kind of story. You know, "I'm just from a village." You know, "I'm just from a third world country," whatever. It's consistently reinforcing this negative view, there's not-enoughness that Sandra was talking about. Where today, she said she's so proud to be from Zimbabwe, from a village of people who loved her and cared for her, you know, and how much that's completely changed, you know, her life, that, that support that she had in that space. So, anyway, I was thinking about how we are applying that to ourselves in the different scenarios that we're going through.Lesley Logan  Oh, yeah. I mean, I think, whether or not you're from a small town, or a small country, or, you know, it's so easy for us to play small and not feel like we're enough. And I think it's so important that you just, you're enough, just because you are who you are, like, and that's so it sounds so cliche. And so like, whoo, whoo. It's a one-woo room in here. Like, there's only room for one woo, and the truth is.Brad Crowell  It so woo!Lesley Logan  It's a woo! Well, I'm making "one woo" a thing. But the reality is, is that, yeah, it's interesting how this theme of this episode is about the stories we tell ourselves. It's a story you're telling yourself, and you can tell yourself a different story. And I know it's really hard, but the subconscious mind is actually really malleable. And so the more you remove just from any way you introduce yourself, or any way you talk about yourself, that will go the more you actually talk yourself up. I tell people all the time, you don't like saying that you're a Pilates teacher, you feel like people don't take you seriously for that when you have this kind of advice or this advice, then call yourself something else. You're a wellness expert, whatever, you get to change.Brad Crowell  You can say I change people's lives. (Lesley: Yeah), they're gonna be like, What?Lesley Logan  I know. I know. When one day Brad introduced us as something else. And I was like, whoo, okay, I'm standing taller, you know, so I mean, I just changed my job title. And I feel so much prouder because of my new title. I'm the new I am the Chief Vision Officer. What? CVO, that is so much better than I was calling myself before. So if you are feeling small or not enough, start with how you introduce yourself and just start changing it there. That's a great takeaway. (Brad: Love it) All right.Brad Crowell  All right. So finally, let's talk about the Be It action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Sandra.Lesley Logan  We decided to team up on this one.Brad Crowell  This is really hilarious because she said, "Well, I don't have just one I'm gonna cheat. It's also more than three." I was like, "What?" And she's like, "It's six." I was like, "What?" (Lesley: Yeah) Okay!Lesley Logan  She definitely is the first to do six andBrad Crowell  She's the firstLesley Logan  And you know, they're so freakin good.Brad Crowell  Well, this is genius. Because Okay, she obviously started a company called WORTHY, okay, and, and again, stories, we tell ourselves worthy, you know, her, she took worthy and made it an acronym. So the W stands for why. So reconnecting with your why. The O stands for owning the day. The R is resting, reflecting and rewarding yourself celebrating yourself and...Lesley Logan  Yeah! And the T is all about tracking. Because how do you know where you're going? Like, so many people don't track, you've got to track whatever it is. And I promise you, it's moving the needle forward. H is habit because you are ever like you're everything you have in the habits. Those are things you do all the time. And we're big on habits and Sandra and me. Why is all about you, (Brad: You) you understand and believe in yourself and having the tools to help you understand why it's been challenging for you to achieve your goals in the past and how you must move beyond that. So y'all...Brad Crowell  I think it's so crazy. That the way that this this episode is kind of all circled around this, this idea of worthiness. And that actually, I produce the episode, but that wasn't on purpose. And now I'm reading all the action items thinking Oh, it's it all. It's all one story. And so amazing. Because Sandra is a storyteller, that is literally what she does. So Wow, she's so good at thatLesley Logan  She's so good. We'll have to have her back because I'm not done talking to her. And I really, I instantly light up thinking about her.Brad Crowell  Well, let's just quickly run through I think reconnect, you know, keep these short here. But the W reconnecting with your why, helps you build that foundation for you to O, go out and own your day. (Lesley: 100%) Right? And then when you go out and you own your day, you got the R which is the resting, reflecting and rewarding yourself celebrating yourself. So when you've reconnected with your why you can go out and own your day, then you can celebrate what you have gone and done. And it's so important. We are huge fans of celebrating you know (Lesley: I am) mini wins here. It's a big dealLesley Logan  Wins are so important. It's so important that you, I talk... talk about this in everything we do. But in OPC I'm literally, every single class, talking about celebrate what you did do, do not focus on what you didn't do, right? Like the more you celebrate you did do the easier it is to show up to hit your mat and do your Pilates practice again, right. And in Agency we have people like if they ever complain, we have a channel that lets them vent. And if they do use it, they have to immediately - not tomorrow, not later in the week when they have one, no - immediately go to the wins. Because here's the deal, you really do see what you believe to be true. And when you're in a negative mindset, you just keep seeing bad things happening. So as soon as you look for a WIN, you see other good things happening, and when you celebrate YOU, it really does help you own a day and remind you of your WHY and so those three, super key. Tracking just really quick, anything that you want to do, you should be tracking like where you started and where you're at and, and, you know, Sandra even said - she's a Tiny Habits coach, I've been studying tiny habits as well because I'm obsessed with how we get things done. And, and the truth is, is that like you have to whatever it is maybe you track it in your calendar, maybe you hand write in a journal, that's what gratitude journals are for so you can track your gratitude. (Brad: Yeah) Beauty of gratitude, y'all is judgment cannot live in the same space as gratitude. So if you're feeling super judgy and yourself to start saying things you're grateful for and it like changes, but anyways, tracking any, anything you track, you will actually expand.Brad Crowell  It's one of the things that we bring into our OPC challenges - is tracking. You know, it's also the reason why we have one class available for seven days because you're going to be able to measure your progress based on the previous day's taking class, because it's the same class that's literally on purpose. It's a way to easily mentally track how far you're winning, how you're succeeding, again, celebrating. But H, the tracking. It's funny because when you actually like write it down and you start tracking it and see it in front of you, it does shape your actions and habits because you don't want to have an empty box on your sheet for Thursday, whatever if you didn't track what it was you're doing. So you do it. Right? And that helps you with H your habits. And then lastly, like we kind of were already talking about what with why it's about you understanding yourself, believing in yourself, knowing that you are enoughness, (Lesley: Yes, you are enoughness!) and you have the tools you know, and having the tools to help you understand why it's been challenging to achieve your goals. And now move beyond that. So anyway WORTHY, she actually has a full company iamworthy.co so that's absolutely worth checking out. She's just awesome. I was it was a really lovely interview to listen to and I'm gonna go back and listen to it again.Lesley Logan  Yeah, while I listen to him whenever they come out again, I just, I just love it. I learned so much the second, third, fourth time around. So anyways, everyone, I'm Lesley Logan.Brad Crowell  And I'm Brad Crowell.Lesley Logan  Thank you so much for joining us today. We are so grateful you're here. How are you going to use these tips in your life I want to know are using the WOR or use the whole WORTHY, tell us, share it and you just screenshot this, tag us on Instagram with, tag Sandra Chuma, her handle is below, and also the be it pod so @be_it_pod with your takeaways and send us a DM if you have questions or anything like that we'd love to hear from you. And also please share this with your friends. That is how this podcast gets out to other people.Brad Crowell  Bye!Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad Crowell  And to Meredith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brad & LL break down that fantastic convo from last episode with Erica Hood, digging into manifestation vs taking action, reviewing Erica's three step prep formula to taking that messy action, how to invest in yourself and when it's time to STOP learning more and just get started.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Manifesting is good, but take the action3 step prep formula for taking messy actionInvesting in yourself by stepping out of your comfort zoneSurround yourself with good peopleTaking action vs learning moreReferences/Links:Samantha Skelly https://www.samanthaskelly.com/If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebook LinkedInTranscription:Brad Crowell 0:00  Again, go ahead. You got to make it a real clap.Lesley Logan 0:08I don't. You clap. You hit your hand.Brad Crowell 0:10I do. I clap. It's like a cup. Yeah. Okay, well if they can't learn with the audio with 75 claps. I don't know.Lesley Logan 0:20  I don't think I learn how to clap like that. Anyways, okay. Here we go.Lesley Logan 0:27  Are you ready?Brad Crowell 0:29I am ready.Lesley Logan 0:33  Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the super fun combo I had with my really good friend Erica Hood in our last episode. If you haven't yet listened to that interview, feel free to pause this now go back and listen to that one, and then come back and join us or be like me, listen to this. See how much you love it and then go back knowing like all the good stuff. That's how I like to do this. (Brad: You know?) Yeah. Just read the end first. Okay. But first, Brad, we had an audience question to respond to.Brad Crowell 1:04  I believe we did.Lesley Logan 1:07  Oh, yeah. So um, what do we do for fun? That's what they want to know. They want to know what we do for fun.Brad Crowell 1:13  Fun? We don't have fun.Lesley Logan 1:14  Well, I think we're super fun. But it's a really interesting question coming out of COVID. I feel like, I feel like we made a lot of things fun during COVID, where you had to get really creative, like, we made watching every night time TV show the day after a good time, because we don't have a TV. But now that COVID is, you know, kind of going...Brad Crowell 1:41  Slowly, slowly, you know, riding off into the sunset.Lesley Logan 1:45  Yeah. Or at least letting us go out in the world. I feel like we have a lot of fun things we've got planned.Brad Crowell 1:51  Yeah, I think, I think well, the reality is that, you know, while COVID is starting to be handled here in the US, but not internationally. And I think what we used to do for fun was travel. (Lesley: Yeah) And so since our travel has been extremely curtailed for the past year.Lesley Logan 2:10  Understatement of the year.Brad Crowell 2:15  You know, what have we been doing for fun has been actually, we moved and so now, we have a space house to turn into our home.Lesley Logan 2:29  Yeah.Brad Crowell 2:30  That has been a lot of the fun that we've been having while we've been staying inside.Lesley Logan 2:36  Yeah, because we've actually been nesting and decorating. You're on a cactus mission.Brad Crowell 2:43  Oh, I am on a cactus mission. And by the way, if you are, if you are watching this on YouTube, you can see our podcast room, our office is finally taking shape. We've got fun things hanging behind us such as guitars and things.Lesley Logan 2:57  Well, pretty soon one of my things will be hung up. I'm very excited for, stay tuned YouTubers, what is behind me will change and I'm very stoked about that. But yeah, I think right now what we do for fun is very different than we used to do for fun and very much of a period fun thing because as soon as we can get out in our van. Yeah, we have a van y'all. Right now. It is not hashtag van life. It's definitely hashtag cargo van life, but it's gonna be van life. And that's gonna be worth taking out and going to all the national parks and having a lot of fun.Brad Crowell 3:32  Yeah, yeah. So we've taken a few trips with the van. In fact, just last week, I did it 1100 mile drive. No, this week.Lesley Logan 3:45  Well, when they listen to it, it's another week. (Brad: Yeah) But it's fine.Brad Crowell 3:46  1100 miles drove up over the mountains like through Yosemite, to Northern California and then came back down the five and came under the mountains through the Mojave. Or sorry, through Death Valley to get back to I guess it was the Mojave actually to get back to Vegas. Anyway, so driving, I know that's weird to say that's fun, but I love being on the road. I love moving around. And soLesley Logan 4:16  We love packing a suitcase. (Brad: Yeah) Unpacking not so fun for us, but packing it and taking it with us places. We have so much fun doing that and stay tuned as soon as we can, we'll take this show on the road (Brad: Oh, yeah!) like pop up. Oh! Pop up tours can come back babe.Brad Crowell 4:33  Pop up tours come back. .... can come back. I mean all the thingsLesley Logan 4:34Who wants a pop up class?Lesley Logan 4:37  Pilates pop up class tell us on the gram where we should pop up first. (Brad: Oh, yeah!) Because we got that van and if it's a mattress so we're there. Alright, well, that's what we do for fun. Thank you for that question. If you have more questions for us, put them in our Instagram on at be_it_pod and let us know we'll answer it here for you. Real quick you may not know this, may not know what you want right now. But prioritizing your time for yourself is the utmost importance. That is a broad word. But it is true, it is the utmost importance. And I do that through my Pilates practice. It is how I make sure that I've prioritized me in everything that I do. And I want to offer you a free class with me over at OlinePilatesClasses.com/beit that's OnlinePilatesClasses.com slash b e i t.Brad Crowell 5:28  All right, now let's talk about Erica Hood.Lesley Logan 5:31I really love your voice.Brad Crowell 5:33Well, that's good.Lesley Logan 5:34Like a total radio voice. It's so good. Anyways, let's talk about Erica Hood.Brad Crowell 5:39Erica, if you aren't familiar with Erica, she is the creator and founder of HoodFit a woman's based fitness company, focusing on moving to the rhythm, connecting to our minds, body and soul. By moving system amazing music. With the beat, you'll find intense cardio Barre workouts from her and she is a fellow dog lover. And she owns her business. She also owns her business with her husband, whose name is Jordan and they live in Palm Springs now. We've had the chance to get to know them over the past couple of years before both of us, both couples left LA.Lesley Logan 6:18  Yeah, when she and I met that you are working with me a little bit like on the retreat side of things and like I would have asked you to do things on my website. But us, she and I have gotten to know each other. Now we both work with our husbands and we all four moved during COVID. We're like bye LA because her apartment like neighbors were not okay with like literally a first week of COVID zoom dance cardio.Brad Crowell 6:47  Yeah. Could you imagine being a neighbor of someone who's like, Okay, now let's move.Lesley Logan 6:53  Yeah. And you know what? Because I know what she teaches because of our apartment. It's the same thing. Like, there's a fan in the middle and you're living in this tiny place in LA, which you never thought was tiny until you're in COVID. And then you're like, Oh, so I'm supposed to teach him here. And if I okay, so if I do jumping jacks, I have to move back a foot so that I don't hit the fan. But if I want to do push ups, I got to move forward. It's too much, y'all. (Brad: Yeah) So they moved to Palm Springs. We moved to Las Vegas, and we text each other all the time to see whose temperature is hotter.Brad Crowell 7:24  Yeah, it's true. That's usually win.Lesley Logan 7:27  They do. I'm okay with that.Brad Crowell 7:28Palm Springs is usually the hotter.Lesley Logan 7:29I'm okay with that.Brad Crowell 7:30  It's pretty, pretty bananas.Lesley Logan 7:33  Um, okay, so let's talk about this interview. Because what I loved about this interview is the moment when she and I realized when we became friends at this one event, and so you have to listen that story, because it's really it's really fun. But um, she talked a lot, how about having to do messy actions and having to have good people around you. And this is cool. So y'all, she found confidence to start a business that she had never done before. She'd never like been her own boss after sharing her fears with her husband. And I really resonated with that. Because I tell you all the time, like, Oh my god, I'm really nervous about this. And then you're like a sage and you go, I don't know, like, why you're so scared. Like, this is the normal thing that you do all the time.Brad Crowell 8:20  But you did share that story also in the last episodes' pod, as well. But yeah, I think you give me a lot of credit. I think that together we definitely help each other.Lesley Logan 8:32  No, that's true. That's true. So anyways, I just I really like to because even if you're listening this and you're like, well, that's fine, LL. I don't have a husband to share my partner to share my fears with. Okay, so go back to having good people around you and literally look at the people who are in your lives. And if you feel like they're not the most supportive people that are super inspiring. Like, I have a challenge for you to like, write down who you wish was in your life, and then go find them. Like, it's really hard when you're an adult to make friends. Like we moved to Vegas. And it's a little, it's weird to make new friends. I totally um like, Okay, um, Hi I'm Lesley.Brad Crowell 9:09  We started with our neighbors.Lesley Logan 9:11  Yeah, we did. We did. And they're lovely, thank goodness. So I would say, you know, my coach recently told me that to do this as well like write down like, Who are the people? Like what are the values of the people that you wish who around you that you could share these fears with? (Brad: Yeah) If you can picture them, then you can be it till you see it with those relationships, too.Brad Crowell 9:30  That's right.Lesley Logan 9:31All right. Well, what do you love that she said?Brad Crowell 9:35She said something real quick. She said you have to step outside of your comfort zone to invest in yourself. (Lesley: Hmm.) And that made me remember when I was really driven, when I was younger, to learn, grow, succeed, sell, whatever. I was, I was willing to be dedicated. I was like, actually, I was hell bent on and I was, I was like studying books and reading and listening to tapes and watching, you know, movie clips, and like listening to speakers and stuff, really trying to move forward. But I realized, as I was thinking about this, that I was uncomfortable already, because I was, you know, in my teens, and I was living with my parents, and I wanted to get out and go do the things. And, you know, when you get to college, it's not exactly comfortable, either. Because you never have enough money and all the things so you're really, really willing to go chase something. And then, you know, as we establish ourselves, and we get kind of, into a groove, life groove with our family, and kids and friends and dogs and all the things, you, I think it's easy to become complacent. And in order to invest in ourselves, we have to step outside of that routine that we've created for ourselves, I mean, you know, and it could be that we're spending, you know, more time watching TV or, you know, we, I know, we eat dinner and watch TV, so like, the only time we ever give ourselves to do that we don't want don't really have movie nights and hardly you know, or anything like that, you know, but it's also easy to, to keep watching the show, instead of watching walking the dogs or whatever, you know. And so if you do that for too long, suddenly, six months, a year has gone by and you're like, wow, you know, like, okay, I don't feel like I move forward. I've just gotten in this rut.Lesley Logan 11:43  Yeah, I understand that a lot. I think like, I, one of the reasons like moving to Vegas was so great as it like, I needed to be uncomfortable. I felt like I was like I need if I'm supposed to be doing all these things that that are going to grow this company. I can't be in this. Like, I know the walk home takes me 15 minutes. This is where I get my Starbucks even during COVID it's open like I needed like on I don't have gym, I don't have friends, like I have to like really step up more. And so I don't know that I literally know, knew that, like, we need to move. So I get uncomfortable. But I'm kind of glad we did. Because it's been helpful and like, actually propelling things forward. Brad Crowell 12:26  Yeah, when you change your environment, when you change that routine, it actually allows you, it forces you to reconsider life, it forces you to reconsider, you know, your path where you're currently going. And that's really when you begin to invest in yourself again, and it's when you're uncomfortable, because you've swapped up what was just easy to do. (Lesley: Yeah, I'm in love.) Yeah, well, I think I thought that was really awesome. And I know you the two of you didn't discuss that too much during the pod. So I really wanted to cover that here. But let's talk about the be it action items. What bold, executable intrinsic or targeted action items can we take away from your convo with her? And the one thing that jumped out to me, she said that manifesting is good. But take the action. And I never really put up, like set it so succinctly before but I have a really good friend of mine, who we would always tease for going back to school and continuing to educate and educate and educate and it's like it's amazing. It's like holy crap. You got like degrees and you had all this extra stuff, but it's like, what are you gonna go do with that? You know, and like a lot of the conceptualizing and the planning and the strategy and all the stuff, you know, but now it's been 15 years and it's like, okay, like, go do it now. Let's actually, let's go get that happening. So I think that was thinking about it, and I'm all about a plan ahead of time, but you gotta you got to take action at some point.Lesley Logan 14:21  Um, this is okay, so there's a girl, her name is Samantha Skelly. And I heard another podcast, I heard her say, or someone quoted her saying, information without integration equals constipation. And I, I'm gonna that's gonna be a mantra, y'all that has to be repeated, share it to your friends, because it really, it really is something like super important because I think a lot of people especially if you have an imposter syndrome, where you don't feel like you know enough, you'll manifest and then you'll realize, Oh, I need to know more. So then you go and learn more, but you're actually not taking action. You're making the learning Like seemed like it's an action step, but it's really like a hidden non action step because you got to just take the action actually doing the thing that you want. So, so anyways, (Brad: Say it one more time.) Oh, information without integration equals constipation. Thank you Samantha Skelly. They will get her on here someday because we said that (Brad: Maybe?) Be it till you see it.Brad Crowell 15:24  I love it. Well, I love that. I think that's hilarious and also profound. What about you?Lesley Logan 15:31  No, it's profound. I'll give you a profound on that. So my biggest takeaway, okay, here's she gave a formula like a prep formula for taking messy action, which I feel like we haven't had anyone to a prep formula. And I also love this because it is like a very intrinsic, be it tip. And so we've had a lot of bold tips, a lot of executable tips, but like, not a intrinsic tip. So here it is, she had the formula to take prep for taking messy action. One is starting in a deep rooted place. Y'all gotta get inside, and like, gotta get to know yourself, right? You have... So number two is you have to get right with yourself, like knowing who you are. And this might mean getting therapy, this might mean journaling. This might mean asking your friends, like, what are your, what are your favorite things about me, or what are some things that you love about me, like get to know yourself, and that can be very uncomfortable. But that goes back to the other takeaway of talked about. And then number three, knowing what your mission is, values are, your passion is, that's what drives you, this will allow you to take action. So you have to start in a deeper place, you have to get right with yourself and know what your mission is. And here's the thing, like mission can be your why, values like Google, like "core values," and like pick five that really resonate with you. Because when you don't feel comfortable, like when you are a little nervous, feeling imposter syndrome, feeling like, you're not ready to show up for yourself and take this action yet. If you know why you're doing it, that is going to help propel you forward when you're scared.Brad Crowell 17:07  I think there's no question about that. I think also your values are really going to come from knowing yourself, right? That deep rooted place that she's talking about, it's almost as if one and two kind of should be merged together. The deep rooted place is when you know yourself, like when you have a foundation. And you know, you know what you're doing, why you're doing it, it's going to make give you that confidence. I think also too, she said earlier, surrounding herself with good people, also gives you that confidence to allow you to go take action. And but you know, again, manifesting is good, but take the action, right. So, you know, even if you're not 1,000% sure you're going the right way. You know, I think when you get started, it'll become clear really quickly. You know, in fact, I think, you know, you covered that a couple episodes ago with Rob Mack too, where he talked about the you don't need to see the whole staircase, you just need to see the first step. (Lesley: Yeah) Right? And once you know, but if you know what you know who you are, and why you want to go do, what you want to do, then it's going to real that is your solid foundation to go take messy action from. You might not understand the exact specifics of what you need to do yet, but you're gonna figure that out. And that's that messy action.Lesley Logan 18:32  Yeah, well, because it takes, it puts you on the line. Like you were like actually putting yourself on the line as opposed to like, this is a hopeful way, like you do a birthday wish and you save it for yourself. Like you know the whole thing like don't tell it won't come true. I'm like, I'm gonna tell people because that's how it comes true. (Brad: Yeah.) If people don't know what you want, they can't help you get it. How do you think I got you?Brad Crowell 18:52  I think you told me. Oh, wait a minute.Lesley Logan 18:56  Well, that's true. But I actually told people what I wanted. (Brad: Yeah, you do) People are how we met.Brad Crowell 19:01  People on how we met. (Lesley: Yeah) Yeah, that's very true.Lesley Logan 19:04  All right. Well, love. This is great. (Brad: Yeah.) Okay, everyone. Thank you so much for joining us today. We are so grateful you're here. How are you going to use these tips in your life? Let us know by sending us a DM on to the pod on IG that's at be_it_pod. Also just screenshot this and tag it your status and your stories with what you're going to do. (Brad: Yeah) That's going to inspire the people around you. And guess what if some of them dm you back and go, I'm doing that too, you just found the people that you want to be spending your time with. And we'll catch you on the next episode. Until then be it till you see it.Brad Crowell 19:38Cheers!Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Reminiscing about Cambodia? Yep! That's what LL and Brad do right off the bat in this episode... just waiting for the world to open back up and then the retreats can start again. After that, they answer why they do a recap episode after each interview and review all of the amazing concepts that Amy Ledin shared in the last episode. From "finding one good thing in the middle of the mud," to "getting rid of the clothes that no longer fit you," you'll have plenty of take-aways. Enjoy!If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:LL missed CambodiaWhy do a "recap episode" after each interview?It's so important to find "one good thing in the middle of the mud"Inner Bitch vs Inner BossMental "software updates"The value of boundaries and intentionalityGetting rid of the "clothes" that no longer fitWhy "go all in" with your side hustleIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox.Lesley Logan ResourcesLesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesFollow Lesley on Social MediaInstagramFacebookLinkedInTranscription:Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to out yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.—-Lesley Logan 01:02Hey you, welcome back to the Be It Till You See It interview recap, where my co-host in life, Brad, and I are going to dig into the profound conversation I have with Amy Ledin in our last episode. I love…we're just gonna leave profound in, because it's not a word I use, but I love it. I think of my husband every time because it's something he used all the time. If you haven't listened to that interview, feel free to pause this now, go back and listen to that one and then come back and join us, or be like me – listen to this one and then, now that you know all the good stuff, go back and listen to the other gold that we could not bring into this shorter version. So, we have some quick announcements. I've been thinking a little bit about Cambodia lately, because, and in a way that I'm just reminiscing but also sad. It's been over a year since we've been there. If you don't know us very well, we used to go two, three times a year. Brad Crowell 02:01It has been over a year. Lesley Logan 02:02It's been over a year. Brad Crowell 02:03Last time we were there was March last year. Lesley Logan 02:05Yeah, we were flying in, on March 14 as like the world was shutting down. (Brad: We were flying home) We're flying home, excuse me. (Brad: On March 14) Lesley Logan 02:14Yeah, flying home. And it was so sad because I was like, how long are we saying goodbye to this place? And I did not think it would be a year. I just thought like, it'll be… Brad Crowell 02:26No. I thought it would be a couple months. (Lesley: Yeah) And then like, I figured that our trip that we had planned for later that year was gonna be fine and we were gonna be able to, you know, sell retreats and go and hang and (Lesley: Yeah) see our friends and family there. Lesley Logan 02:39Yeah, and I just, so anyways, the announcement here is we really miss Cambodia. I've been looking at pictures of the last five years of us going there and looking at all the different retreaters and just thinking about each person we met because that shared experience is something that you, like, you cannot repeat. Even though we keep going back to Cambodia, we've had several retreaters come back with us multiple times and it's always a unique experience. And so, just so you know, we are going back someday. We are constantly refreshing the website to see if they're letting us back in yet, (Brad: Yeah) and you will be the first to know when we can go back. (Brad: Yeah) So, Babe, (Brad: Tell me) we have an audience question to respond to. (Brad: Do we?) Do we? Brad Crowell 03:23We do. Lesley Logan 03:24Okay. So I'm gonna be honest, I made this question up because you may be wondering…I thought you might be wondering why we're doing these debriefs. And this is our first week of the podcast and so you haven't been able to ask us anything yet. And so, this is our little shameless plug to ask us anything you want! Big AMA, as Brad likes to say it (Brad: AMA), ask me anything, we can go AUA. Brad Crowell 03:51Ask us anything Lesley Logan 03:52Ask us anything. Brad Crowell 03:56Yeah, you could just DM us at the pod and ask (Lesley: Yeah, be_it_pod) you know, whether that's a question about us, or whether it's a question about, you know, I don't know, business, Pilates, work life, you know, love, friends, dogs. Lesley Logan 04:11Why we got three dogs and how we feel about that. (Brad: cactuses) Brad knows a lot about cactuses at this point. Okay, so I thought you might want to know why we're doing these debriefs and so I thought I would let Brad talk about it because we are big podcast listeners, and we love pods that have these. Brad Crowell 04:26Yeah, I mean, we both… it's definitely a borderline obsession, the amount of podcasts that I listen to at least. Lesley Logan 04:37Oh yeah, well once you taught me about…once I got okay with listening on 1.5, and you don't have to listen to us on 1.5. I'm a fast talker, so… Brad Crowell 04:47Yeah, I listen to things on 2.0 and I blast through these different pods and I feel like I'm going back to college, half the time and then I'm actually able to get through the news that I want to get through every day, (Lesley: Yeah) which, you know, before I never had…who has time to sit down, plop themselves in front of a TV for an hour, and listen to one person? Come on. I can get through that hour program, I can get through two of those one hour programs while I'm walking the dogs. I mean.. Lesley Logan 05:14Yeah, and also the ones we listened to were on TV, and then they took the commercials out so it's even shorter. (Brad: Yeah) Yeah, no, when I'm on my run and I'm listening to my news podcast I'm like, I just have to remember that when they say tonight it was last night, you know, I got to keep my dates in line, but anyways… Brad Crowell 05:30Yeah I think the bigger point is that we, because when we walk, we get the chance to chat each other up on the things that we are learning about and discovering and whatever. And we thought that it would, there's always a commentary to the pod or commentary to the news or commentary to the book that we're listening to and I was excited about the interviews that you've been doing, and I started talking to you about them and you were excited. And you were telling me about them and I was like, we should just have another episode that's where we're kind of talking about what you discovered or what you covered with your guests. Lesley Logan 06:15Basically, you are in on the dog walk without the dogwalk. And it's so fine because I love hearing what Brad's takeaway of something that I also experienced because he sees the world in a much different light than I do. And so, if you are a “I'm a big ideas, big vision person,” he definitely likes to go, Okay, but how do we do that? He gets really into the nitty gritty. When he said you can ask about cactuses, you can ask him about cactuses. You can ask me and I'll be like, well I like the ones that look like this, I like the one that's like a cigar. You know I don't even know what they're called. So, that's why he's here. (Brad: It's a Saguaro) Thank you, you can say that one more time, it sounds so pretty. So he's here because A) I love spending time with him and B) I thought it'd be so fun for you to hear us talk about these interviews and what our takeaways are and get to different perspectives. And so with that. (Brad: Awesome) Let's get into this interview, but before we do, here's a deal. You may not know what it is that you want to be right now or we want to do right now or any of the things that, like, make you excited about life, but I promise you that when you prioritize your time for yourself, that things will show up for you that there's a practice to prioritizing yourself and I fully believe that my Pilates practice is me showing the universe that I prioritize me and how I feel and connecting my mind and body and so with that, I want to give you a free class at OnlinePilatesClasses.com/beit. So that's OnlinePilatesClasses.com/b e i t. Okay. Lesley Logan 08:03And now Brad Crowell 08:05Let's talk about Amy Leadin. Oh, sorry. Let's talk about Amy Ledin. Lesley Logan 08:10I know, we did this, I did this to her Brad Crowell 08:12On the pod? Lesley Logan 08:12Yeah. Brad Crowell 08:13I heard that and now  Lesley Logan 08:13I know. Brad Crowell 08:14And then I literally did it. Lesley LOgan 08:15You just did, and here's why. This is the thing, y'all, I said it one way, and you're like no I think it's another way. This is like two years ago. And better yet, and I'm like no, no, it's this way. And we had this discussion back and forth. And then I heard her on another podcast and that host must have said it the other way, and then we've convinced ourselves that was one way, and even when I hear her on her podcast I don't hear her say it the right way and then I freaking did it to her and I was like, oh my god I'm so embarrassed. And we just did it again. So, you know what? You're never gonna forget how to spell it. Brad Crowell 08:49Well, Amy is, I mean, she's awesome. She is unbelievably inspirational as a human being, as a mom, as a cancer survivor, as I mean, what an incredible outlook on life. When, when, you know, slogging through some really emotionally devastating situations. And she bears her soul on her own podcast, she is the host of F* it, and she's an online wellness trainer. She has been an online wellness trainer for more than a decade. She has the most amazing mindset hacks. She loves to share those hacks and the tips and tricks that she has used over the past seven years as she fought cancer, and won! (Lesley: Yeah) She just recently got news that she's cancer free. (Lesley: Yeah.) And, man, it's just jaw dropping to listen to her. Lesley Logan 09:51She's something. She's so special to both of us as a friend. And I remember last Fall when she told me she had cancer again, it was so hard not to just cry, because on the call with her…because she's just a dear person in my life and I have calls with her every other week. (Brad: Yeah) But I couldn't do that because I know that she is a mindset queen and she can't have anyone to think anything negative, rather it's like a negativity free zone around ‘oh my god is she gonna die' like none of those. You can't. So I just had to like… And I think that was really helpful for me. It was like okay, I got to be strong right now, and we're going to think positively right now. And it was a good, good lesson for me even though I wasn't one actually going through it. And now she is cancer free and we talk about that in the podcast. So let's talk about something that I loved in the interview. She said that it is so important to find one good thing in the middle of the mud and I freakin' love this, y'all. In my coaching group for fitness business instructors, we have a rule. You can have a moment – it's called ‘I Need A Moment' in the channel – you can have a moment, but I literally will go back, even the person I can tell cried when writing the post, and go…after all the love and I see you and this is awful..I will go, “Don't forget to post your win.” You've got to find something good in the middle of the mud. You've got to find a win in your day. Because our brain, it really does search out for things we believe to be true and that's why because (this is where we have to be very careful) because thoughts become facts really quick. The more you think something, the more you believe it to be true, and then you just by sheer nature, we want to confirm how true we are, so we seek out the information to prove ourselves correct and we actually don't see any of the other stuff. And so, in the middle of the mud, what is one good thing that's happening? Like, when I was homeless and without a car I was like, what's one good thing right now? Well, I don't have to clean the kitchen. Brad Crowell 12:02Yeah. I love this. I want to call it an analogy, but now it could, it's an analogy, I love this analogy because, I think we can kind of take it one step further, in the middle of the mud. That your mind will create a stepping stone that you will use while you're going through or going across the mud, right, and that stepping stone is your choice. What kind of stone it's going to be. And it will be negative or positive. It depends on what you dwell on. So, even though there's the mud and all the crazy that's happening with life and things are difficult and tragic, that stepping stone you create will be the thing you're dwelling on. So if you're focused only on the negative, that stepping stone, your mind is going to look back and remember, oh this stepping stone that's what got me through it. (Lesley: Yeah) Right? And if your focus is on how bad and how life is happening, everything sucks and it's the worst. Or, you can look at this and it's your choice to look at it and go, there was still a silver lining, I know that's another one, but there was a good thing that happened here, and your mind will dwell on that instead and instead looking back on the path, you can go wow look at how crazy that mud was, but that one lifeline got me through. Lesley Logan 13:31Yeah, I agree and I think I hear a lot of parents who do two roses one thorn or whatever…that kind of thing and I think, I hope they go the reverse though I hope they do a thorn and then two roses because that's really good. Here I am telling parents this is how you got to do it but the truth is our subconscious is really malleable and it needs double the positivity to outweigh the negativity, and I sometimes, I have friends who will remind me. They're like, Lesley, you were homeless two other times before that. And I was like, I was because I wasn't focused on what was happening to me. That was negative. I was focused on what was happening for me that was positive, and those things and how they're helping me get closer to where I'm going. And so sometimes I have to have friends remind me of the crap that I've survived. I'm like, oh wow I'm even more awesome…but anyways, the point is, find one good thing in the middle of the mud, that was my favorite. Brad Crowell 14:23Yeah, I think it's great. Lesley Logan 14:25What did you love that she said? Brad Crowell 14:28Well, I found. She said something at the very end, which she just kind of threw in there, and she was like, “Well, you know, my inner bitch versus my inner boss.” and I was like, huh? I thought that was hilarious, first off. And then I thought, man, that's the, like we all have the angels on your shoulder kind of a thing where in our minds we have that mental conversation with ourselves. I know you mentioned before talking about negotiating with yourself. Your inner bitch versus your inner boss. It's like negative self talk versus being it. Right? Be it. Right? And in her example she was talking about how she uses her…her inner bitch is definitely noticing things that she's frustrated with, right? (Lesley: Yeah) And then she again chooses how she's going to view that with this ‘finding that one good thing in the mud'. But her inner boss goes, alright well, if my inner bitch is so frustrated with this, then tomorrow, I'm going to make this change so that…because it's clearly…this is bothering me. What am I going to do about it? I'm going to do this about it. And she's very intentional about it. And then she has a lot of different tips and tools that she talked about with writing things down and she has her cards and she has all these other things that she does and she focuses on it, she identifies it with their inner bitch, she focuses on it with her inner boss and then decides what she's going to do about it and I thought that was pretty awesome. Lesley Logan 16:17Yeah, I agree. I, first of all, that already to me is an action step – and we haven't even gotten to the action steps – (Brad: Yeah, yeah) but we have that self talk, all of us do. You can call it your inner bitch, you can call it, you know, the devil on your shoulder, you can call it your negative self-talk. But whatever you're saying to yourself, is something that is bothering you, about you, and the best way to like squash that isn't to just listen to it until it's done. No, it's just gonna keep getting louder. It's like okay, well, what action steps can I take to quell that because it's obviously something that's bothering me. That's what she said. It's her boss moment. So freakin' love that. I love that it made you go, hmm? You can't see my head but he tilted his. Yeah. Alright, so now I want to talk a little bit about the action items that Amy Ledin said she recommends to ‘being it'. So Brad, what is your favorite action item? Brad Crowell 17:13Yeah, I mean, remember the B.E.I.T, you know, what bold executable intrinsic and targeted action items can we take away from that convo that you have with her. There was something that I thought was really interesting. She talked about software updates. And (Lesley: Of course you love this) Yeah, I mean, clearly that's what I gravitate to anything tech, right, but I thought that was fascinating. What she described she said, when she has a win, she goes back and takes notes on her win. She writes down what the problem was and then she writes down what the solution was, and not just the solution but how her life benefited from the solution. Like how, what changes did she see in her own life, when that happened, and it's, and then she puts it on a card and she puts that card in a drawer. And this must be her win drawer or her whatever, you know, her software updates drawer because when she is really having a hard day, she goes back to that drawer, pulls out that card, and then reads it. And it's this incredible way to reset, you know. She called it a software update but basically, it really reminds herself of something that was tangible, that was so positive in her life, so she can again dwell on the positive instead of wallow in the negative. And I thought, man, that is just a really incredible life hack. (Lesley: Yeah) A mental life hack. Lesley Logan 18:59Yeah. She, I mean, every time I get to do a call with her I get these little tidbits cuz she just talks about how she does it. She literally does these things and she lives them so much, she just talks about them like everyone does it. (Brad: Yeah, yeah) And she's like, yeah you know when you do your software…I'm like yeah when I do those, note to self. Like, if she can…y'all, if you're like, I don't know she does it all. She is, she just has a lot of boundaries and she's very intentional and that's how she can do it all. That's how she can do this with five kids. I don't have five kids so I could probably find the time to write my software updates down. And I highly, if you do that please tag us on the pod on Instagram @be_it_pod and let us know. So maybe my biggest takeaway was, she was like go all in on ‘being it'. Which this, I forgot about this… So her whole thing was like if you lose the weight, get rid of the clothes because otherwise you're subconsciously hanging onto that old stuff. She's an online fitness trainer and she's lost over 100 pounds and kept it off. And she's shared how like one of the times she lost weight she didn't get rid of the clothes and of course and then she ended up…that's telling her brain this isn't real yet, this isn't staying, this isn't going to last. I remember when I left my job in retail, I went to the Lululemon store with money I didn't have, to get at least two weeks worth of leggings and tank tops and everything so that I was like, you're a teacher now. And so you have all these, like, this is your work wardrobe now. Because before, my workout wardrobe was dresses and jeans and shoes and like all these things and jewelry like I had, I have so much jewelry, I still have it. But that was my work wardrobe so I had to…I had to go all in and make sure that…like this is that you have enough clothes to do this job, and so I love that I think that whatever it is that you're wanting to do, if you're like I want to go all in on my health and wellness, then go through your cupboards, go through your schedule, like, make sure that your wellness is scheduled in, go all in on being it, I love it. Brad Crowell 21:02I think that's really interesting, I think there's a couple…that makes me think of…I kind of never went all in on working in startup companies. I always kept one foot in the restaurant world still. Like, I kept a restaurant job, even though I had a full time job during the week, I still would work Friday or Saturday night at a restaurant. I did it for years. I worked in restaurants for 13 years and probably for six of those years I also had a full time job, because I never truly believed that my full time job was actually going to stick around and pay the bills. I mean, I was working in a volatile environment, but I, I never truly committed. In fact, I still have my name tag from working in a restaurant. Lesley Logan 21:56And how…so let's just talk about how that didn't help you. Like, you obviously were probably working a lot, and then, (Brad: Oh yeah), so you were not sleeping that much, and… Brad Crowell 22:08You know how good I am at sleeping. (Lesley: Yeah) But no, certainly not. Lesley Logan 22:11Yeah, so I mean like can you, can you tell everyone like why, why that probably…like if you look back and you can see, is there anything you go, gosh I, maybe I probably…maybe these things would have gone a different way or maybe my life would have gone a different way if I had just gone all in? Brad Crowell 22:26Yeah, I think it, you know, it comes down to the subconscious decision making factor. Right? Like I could always just say, whatever I just can go back and work in food. Right? Or, you know, when you're pushing really hard to make the business work. Maybe instead of going that extra mile, you just think like, alright, well if this doesn't work out, it's okay. (Lesley: Right) And that's not good for you. Lesley Logan 22:59That doesn't make you go like that doesn't make you take the big risk or do the thing or really go big on it because you're… Brad Crowell 23:07I certainly wasn't being bold, that's for sure. I think that's another thing. Another thing…I was thinking about this…before. So basically, I think, how's this applicable to people in the fitness world? You know, there's always a moment in our career, our service industry career, where we begin to resent our customer, our client. Probably because they're assholes and they demand so much and they don't appreciate us and it builds this amazing resentment. (Lesley: Tell me how you really feel), I mean I didn't work, I didn't work as a teacher but I worked as a, I had a web development company, and sometimes I was like my stupid clients need to just like…they need to learn how to make a post all by themselves or they're not appreciating me or whatever it might be. And I decided, like, I heard this guy, make this…he was speaking to a crowd and I happened to be there at the event. And he said, you know, when I left this incredibly stressful job that literally landed me in the hospital with an anxiety attack, and I wasn't even 40 years old. He said when I got out of that, he said the first thing I did was I sold my company, and then I made this amazing decision that I was no longer going to work with assholes. Those assholes whether they were my friends, my business partner, my family, my clients, I wasn't going to take them on. I wasn't going to partner with them, work with them, nothing. He said, I want an asshole free life, because I don't need that shit in myself, in me. Lesley Logan 24:49To me that is so bold and so intrinsic and like that's ‘being it' because when you draw a line in the sand, and you burn the boats like Tony Robinson (Brad: Burning the boats, yeah) you like, you'd make different decisions in your business. Brad Crowell 25:02Well, it was scary for me because the first thing like I was sitting there, as I had this web dev company thinking, Man, I want to fire five clients, literally right now. And I was like, but I can't. I need the money. Right? And so like it was this fascinating, okay cool, I gotta start to shift here. But while I didn't just go like scuttle my entire income. What I did do was I decided at the moment – Okay, any future client that comes on, I'm going to love them. I don't need a shouting match with the client, I don't need someone who's gonna threaten that they're gonna sue me. Like, I had some crazy things happening because I needed the money. And I, and I made the decision at the time, that that's not gonna happen anymore at this point. I'm going to only work with people who are awesome, and then slowly get rid of those clients as I replace them with new ones. Lesley Logan 25:52I love that you share this because I think that is really a great example of what will happen to you if you don't go all in on ‘being it' because had, like, not to judge, like how you ran your website business but had you been really bold from the outside, even though you needed the money and said, these are the only clients I will work with this is how you work with me if you want to work with me, this is how you treat me and how I will treat you. These are the expectations we can have. If you went into it like that with that bold, this is who I'm going to be in my web development business, you probably wouldn't have had those crazy clients, but when we are half in or we're a little worried, or we're like, not trusting of the outcome, we tend to make excuses for things. We bend our own rules, we say yes to things we probably wouldn't have said yes to. Brad Crowell 26:40Well look, I also, you know, I don't think I knew any better. (Lesley: Oh, that's also true) You know, like the one when we first started out, I think there's a sense of confidence, like the mindset side, like there's two, there's only two parts to the businesses: what how you think and what you do, right? So I thought, if I could just get a client I can slowly leave my job. Right? So that's how I thought. So then when I went out to go get a client, I was like, You're gonna pay me? Yes, I'll take the gig. Right? Whatever I was like. Then I was like, there's someone else who's gonna pay me, then there's someone else who's gonna pay me. Okay, this is great! I mean, I was working way too much for hardly enough money with clients who sucked. And then slowly over time I began to realize these people actually need me, they can't do this without me. I'm working two times as much for the pay that I'm getting. And these people suck, so I mean that took, unfortunately for me that took years. Lesley Logan 27:45Yeah, I think the best thing though is that like anyone listening to this who's like, ugh, do I have to go through that? You don't. You actually just heard (Brad: You do not) how shitty it got and went for him, so you can actually learn that. And, you know something that someone told me, they didn't tell me, this is how much I listened to my podcasts, they were like in my ear and I'm like, thank you…like we were having a conversation…and they said, this host said on their podcast. you can't use the excuse ‘you don't know how to do the thing' anymore. Like, if this is what you want to do, enter whatever it is you're trying to work on right now, then you need to act as if you are the person (basically be it), and then being that person, what would they do if they do if someone asked them this question? So if you are going all in on being X, and you're like, I don't even know what X, X does it, then you use Google and you find podcasts with people who've done the thing that you want to do, you find interviews with people who've done the thing you want to do, and you actually do the research because guess what, when you are the boss, when you are truly being it, there are a lot of things I don't know how to do. And I don't go, I can't do it, I don't know how, or I don't go, let me… Brad Crowell 28:58We would never move our company forward if we didn't just make things up. Lesley Logan 29:03Yeah. Or like let me just swim over here in a bunch of mistakes for a while. No, I go all in and I go super bold and then I ask the internet questions to get the answers that I need to do the executable things to figure out the targeted next steps, and then I filter it through the intrinsic value of why I'm here to do what I do, so that is my tips, our tips on going all in on being it because it can be really nice to hear “Go in, be on being it. You do you. You do you, boo.” But like, the truth is that I hope what you heard and Brad's example in my example is like actual examples of how to go all in on being it and I'm just so grateful that you're here. Thank you for listening to us. Thank you for letting us be part of your life. You could be doing a lot of things right now and we're so grateful to spend part of your time with you. So, we are so grateful. Keep coming back, keep sharing this podcast, tag us on Instagram @be_it_pod with your takeaways. We will reshare those and we just want to get to know who you are more, and, and how you're using these tips and then you know, catch us on the next episode. Thank you so much. Brad Crowell 30:12All right. Cheers. — Lesley LoganThat's all I've got for this episode of the Be It Till You See It podcast!One thing that would help both myself and future listeners is for you to rate this show and leave a review.And, follow or subscribe for free wherever you listen to podcasts.Also, make sure to introduce yourself over on IG at be_it_pod on Instagram! I would love to know more about you. Share this episode with who ever you think needs to hear it.Help us help others to BE IT TILL YOU SEE IT. Have an awesome day! —Lesley Logan ‘Be It Till You See It' is a production of ‘As The Crows Fly Media'.Brad CrowellIt's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley LoganKevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad CrowellOur theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley LoganSpecial thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad CrowellAnd to Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today's pod introduces you to Lesley's husband, Brad Crowell, the CEO of their company. You'll meet him every other episode when they dig into the interview that Lesley hosted in the previous episode. In this episode you'll learn where the name of the podcast came from, what "Be It" actually stands for (it's an acronym) and then some great convo about the interview that LL had with Joanna Vargas from Episode 1.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Where the name of the podcast comes fromWhat the Be It acronym stands for (B.E.I.T.)How "Be It Till You See It" is totally different from "Fake It Till You Make It"How to play the "remember when" gameWhat is a "Loop" or "Open Loop"?Why procrastination is not badThe power of speaking someone's first name to themIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox.Lesley Logan ResourcesLesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesFollow Lesley on Social MediaInstagramFacebookLinkedInTranscription:Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to out yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 00:32Welcome back to the Be It Till You See It interview recap, actually. Welcome to the interview recap to the BE IT TILL YOU SEE IT Pod. This is our first one! So this is where my co-host in life, Brad and I are going to dig into an amazing conversation I had with Joanna Vargas in our last episode, if you haven't yet listened to that interview, feel free to pause this now. Feel free to pause this now and go back and listen to that one, and then you come back and join us. Or, if you're like me, and you'd like to know how things end, then you can listen to this one, and then go back to that one. There are no rules here. This is your life and you get to Be It Till You See It the way you want. Okay.Brad Crowell 01:11She's not live. That's literally how she is.Lesly Logan 01:13It's how I watch everything.Brad Crowell 01:15YeahLesley Logan 01:16If you watch the Crown, and Google it on Wikipedia while you're watching it let me know in the DMs on Instagram. Okay, so, anyways. Um, but first, Brad, is there any. Okay, hold on. So, this is where y'all, this is where we have an audience question but I'm gonna be really honest this is the first episode so there's no way that you could have sent us anything to ask us. Cuz you didn't hear the interview yet. And this podcast just launched, so we thought we would do something different today.Brad Crowell 01:47Yeah, we thought basically instead of an audience question. That instead we share just a little bit about what Be It Till You See It actually means, how we came up with the name of the pod. And what we focus on with our takeaways, with each interview.Lesley Logan 02:09Yeah.Brad Crowell 02:09So tell me, first off, tell me how we came up with the name.Lesly Logan 02:12Okay, so let me be really honest. We have been trying to figure out a name for a podcast for about three years.Brad Crowell 02:20YeahLesley Logan 02:20So, we have, we have come up with many, we have many URLs to many podcasts that will never be, and that's okay. But the way this interview came, this way this podcast name came about is, so I have been listening to an interview with Amy Cuddy on, it's an interview is a "TED talk with Amy Cuddy" that one of my OPC members had sent to me and she said, this interview makes me think of you and how you teach. And I was like, who has 15 minutes just to watch a random interview, random TED Talks of which, I don't know anything about right like I'm not, I have to be honest, y'all I'm not a TED talk watcher when I watch a TED talk, it's because someone sent it to me. So I listen to this TED talk, and she shares how, she shares the study that they did about how if you stand in the Superwoman stance, that means, hands on hips if you're on YouTube, then you can see this if you're listening to a pod, then I need you to stand with your hands on your hips. Put your feet parallel and a little bit wider than your hips, lift your chest and be the super woman that you are. And if you hold that for five minutes. What it tells your brain is that you're a fucking badass. She didn't say that those are my words but basically they did a study where they had people stand in that posture for five minutes, and then they had people go into an interview and they had these interview - ERS, forgot the end of that - interviewer clearly haven't had to go on an interview in a while. They had these interviewers have no expression whatsoever, completely interview them and the people that did the power stance left the interviewing nailed it. When the interviewer literally gave no expression whatsoever. They had people sit in a slump position so go ahead and slouch it out, sit in the sun positionBrad Crowell 04:17Slouch it out.Lesley Logan 04:18And then go in for the interview and all those people thought they failed the interview. Same interviewers, same questions, same non expressions. How crazy is that? So then she tells a story about how her life when, when she, I forget what Ivy League school she was at, but basically she had this brain injury, she was super super smart, has a brain injury is barely making it through college somehow lands in Ivy League school, thinks she is like failing she's with her Dean or whoever you talk to at college. I don't know, no one at my college asked me to come in for an interview of any kind. And she said, I am in the wrong place, I don't belong here. And he said, Why do you think that? And she had some response and he gave her a challenge to ask a question, every class and like actually be the girl who belongs at that school. And she then went on to be a professor at another school, an Ivy League school. And this girl comes into her office like I don't belong here. I'm not good enough to be here. I'm going to cry, not going to be here. And in that moment she gave the girl the same advice and she realized she was being the person who belonged at the place until she saw that she was the girl that belonged.Brad Crowell 05:40Yeah.Lesley Logan 05:41And that stuck with me in such a way because I grew up in the fake it till you make it world, which is like, smile if you don't feel happy put a smile on your face because you will feel happy and...Brad Crowell 05:52Well, I think there's a negative connotation to that where it's like you're worried more about the way others are perceiving your tragic experience (Lesley Logan: Yeah) or your discomfort or your unhappiness, instead of you focusing on yourself.Lesley Logan 06:08YeahBrad Crowell 06:08Right? So like it's: fake it till you make it is like you know like the, the perception of others looking at you. Be It Till You See It is, is your perception of you until you get there.Lesley Logan 06:20And I love that so much because we should really care so much about what we think and not what others think (Brad: Yeah) because others are not thinking about you as much as you want, we can get that another day you could ask me what I think about that, but anyways, so that still doesn't answer your question of how it got his name.Brad Crowell 06:33Yeah, I was actually thinking about that class.Lesley Logan 06:36I know, I know. Okay, so, so, I don't remember why this class.Brad Crowell 06:41I know you told that story, I think it must have been shortly after you watch the TED talk.Lesley Logan 06:45It wasn't probably it was you know what it was. We did this whole thing. We taught a live Pilates class, virtually, because that's how we do things, And you took the workout with me, and it was a smaller class than normal, and I finished the class with us standing, and I had us stand in our power stance. And then I told you the mini version of what I just told you, because it can get shorter, y'all, I can do it shorter. And I said, and now I want you to go and be it till you see it, and you said, that's the name of the bad guy. (Brad: Yeah), and I was like, What?Brad Crowell 07:22On the spot like immediately right there I was like, That's it, that's the one! (Lesley: That's the one!) like everyone's watching like, What is he talking about?Lesley Logan 07:29Oh yeah, The poor girls on the other end of the computer who we couldn't see because of the way the camera was, I'm sure we're like, what are these people? Anyways, they're still members of ours so it's all good. So, anyway, in my creation of this podcast, and really making sure it is worth every minute of your time because you all, y'all you, I gotta be honest with you, your time is the only resource that is non renewable you cannot recreate your time. Right? (Brad: yeah), you can create money, you can create, what are the other resources in life? I don't know.Brad Crowell 08:02foodLesley Logan 08:02foodsBrad Crowell 08:03friendsLesley Logan 08:03friends. All these thingsBrad Crowell 08:04All these sounds very family butLesley Logan 08:05No, but you can make familyBrad Crowell 08:08But you don't get more timeLesley Logan 08:09you don't get more timeBrad Crowell 08:10to get more of other things,Lesley Logan 08:11Other things. Yes, so, um, so I just feel like if I'm going to be in your ears each and every week which thank you so much. I want you to get what you to I want you to get something out of it and so when I was working on this podcast, I came up with an acronym for BE IT. And that is, B is for bold, you have, you have to be bold, this, this world is not. Everyone's going to ask you to play small. And if you play small. Guess what you're going to get - small things and it's really frustrating and unsatisfying and, you know what people don't do on their deathbed go, you know, what I regretted being bold when I was 29 years old. No one does that! They're like, I regret not doing the thing. (Brad: Yeah), that was bold. (Brad: Yeah), and I so B is for bold and it is the most important thing, and it is the scariest thing is the hardest thing it's so freakin scary for me to be here right now and talking to this microphone with you but I'm being bold too. E is executable, y'all, action steps, the things this is it's executable is hard because like I'm like people, and also do things that you could actually execute but that's the other thing you could also find people to execute the task for you so that's also really awesome. I is intrinsic, he...Brad Crowell 09:29I am not opposed to having strategic boldness. Okay. I mean, those two are definitely (Lesley: That's gonna be...) there they're not mutually exclusive, they can go together.Lesley Logan 09:41Yeah.Brad Crowell 09:42You knowLesley Logan 09:43This is why Brad is here, because I have bold ideas, and Brad's like, and here's how we do that. (Brad: Yeah) So sorry, that's our dog Gaia, she's gonna do that every episode. So, I like, I'm a bold ideas person, and he's like, as soon as I start to get a little scared like, oh my god, like I don't have the skills for this, he's like, Oh, look, I've mapped out all the strategies to make this happen. So, thank you Brad for that. We'll make a shirt out of it.Brad Crowell 10:09What's I?Lesley Logan 10:10I is intrinsic and here's the thing that I, I can't tell you how to figure out what makes you intrinsically motivated but here's what I will tell you about extrinsic. Extrinsic motivation is like money, things, right? EX it's like things outside of you, and those will get you so far, you'll take promotions and other things based on extrinsic you might say yes to something, but it quickly goes away. What is the word?..Brad Crowell 10:36Intrinsic is like internally natural (Lesley: Yes) it's a, it's essential. It's basically like part of you. It's so part of you.Lesley Logan 10:46YeahBrad Crowell 10:47That's intrinsicLesley Logan 10:48And that is something that I hope as you listen to guests and Brad and I, each week that you get closer and closer to. Why the heck do you want to do what it is that you want to do, always. Like, what is it about you? Right?Brad Crowell 11:00I think intrinsic is another way to talk about. Intrinsic is strengths. (Lesley: Yes) Right? Like, What are your strengths?Lesley Logan 11:08Well, you know what? People should ask us that question. We don't have time for that today, but hint, hint. You should ask that question because there's a good story around that. Okay, (Brad: T). T is targeted. So, targeted is just like, I believe you have to hit deadlines on things there needs to be a target to it, there has to be something that makes you take the action so you can be, you could have a bold idea, you can write out all the strategy, you could be intrinsically motivated. And if you don't put a target on that thing. You will put it off till tomorrow. (Brad: Yeah), and another day, and it will just be this thing that you've always thought you would do one day but you never do. And here's the thing about targets. You make them. And therefore if you don't meet them, it's not like, oh my gosh, I suck at this. No. You actually just go, Okay, why didn't I hit the target when of what I set? What got in the way of that? And I, and you ask yourself some questions, and then you go, okay, how can I fix this for the future? And then you've set a new target. Trust me. This podcast was supposed to start three years ago.Brad Crowell 12:24Well, also the thought process hadn't been put in to actually make it what it is so like we had this intention. Right, but we didn't take bold, executable, intrinsic, targeted action until, what, a couple months ago.Lesley Logan 12:41Yeah, I think, well I think sometimes, you know, ideas have to percolate and we did not put a target date on it, because we, well we can get into another day but like 2019 was going to be a podcast we decided that was the year that we like. Was that no new things? Was 2020...Brad Crowell 12:58I think 2020 I can't remember, but it isLesley Logan 13:00I don't remember why 2020 didn't happen, but...Brad Crowell 13:02It's fine. (Lesley: Yeah), the fact is that now that it's, it's coming together and I'm really excited about the planning and the strategy and the BE IT, and the acronym, I think it's awesome.Lesley Logan 13:13Thank you.Brad Crowell 13:14So, so, soLesley Logan 13:16Wouldn't be here without youBrad Crowell - 13:17Yeah, what an audience question. That wasn't. So fun, it's so great that it was...Lesley Logan 13:22And so you can ask your questions for us to answer on Instagram, @be_it_pod so if you just type in BE IT POD as three separate words and we'll pull it up or if you're like really someone who likes detail, it's really boring it's @be_it_pod. But anyways, (Brad: You'll find us) I read all the way and you will find it. I want you to tell, ask us any questions you want, there's not a question we probably can't answer. And we're really honest for like, No.Brad Crowell 13:56Yeah and so anyway, (Lesley Logan: Okay) I love it. (Lesley: I love you and I love it) So, thank you. Thanks for that.Lesley Logan 14:01Thanks for calling it out babe, I would have just let that moment pass us by and you're like this is it. So this is also, like, why you're here, and you keep your highlight the good stuff (Brad: End scene). Thank you. So, before we get into our whole shebang with talking about Joanna, I just want to say I have a quick little freebie for you so here it is: You may not know what it is you want to be right now, but prioritizing your time for yourself is of the utmost importance - that is totally a Brad sentence - here's the deal. If you don't prioritize yourself, no one's gonna prioritize you, and I believe in practicing prioritization. And one way that you can do that is with a Pilates class with me. Why? Because every time you show up for yourself on your mat you are telling the universe, you're telling yourself, I'm probably, prioritizing me right now. And so in order to do that because you might be like, “Girl, I don't even know what Pilates is”, I want to offer you a free class at OnlinePilatesClasses.com/beit. So that's OnlinePilatesClasses.com slash b e i t. All right, Brad, who are we talking about today?Brad Crowell 15:12Okay. Amazing. I really can't wait to talk about Joanna Vargas. She is an absolute rocket like rock star rocket like craziness she she's like a. She's like a bottle rocket, I mean every rocket you can imagine, she's that.Lesley Logan 15:27She's fire. She's fireworks, she's glitter that just enters the room.Brad Crowell 15:34Yeah, (Lesley: She's so awesome), she's like that, the glitter all over the place. We met Joanna at a conference two years ago now or something like that, and we had a chance to, to really get to know her over six months. And what a great interview. I'm sure you kind of picked up on that if you had a chance to listen to the interview with her already, I'm sure you picked up on that. Anyway, I just wanted to do a brief intro. Joanna Vargas has been an entrepreneur since she was a little girl, like really little, I think she said at six or seven years old, she started her first entrepreneurial thing. She creates her own life and questions everything. She is a total powerhouse, and she's the host of two podcasts The Get Up Girl and Dance Your Life, and aside from that she is just a really really strong businesswoman and, you know, loves life, so it was a really great pod.Lesley Logan 16:29I mean, there's there, you're gonna want to listen to that interview several times and it's fine to save it and listen to it when you need it again, how she like she sold, she bought avocados from her neighbors, and then sold them back to the people she bought them from which is just like a hustler! And she called herself a hustler. So, okay, here's what I'm talking about. In the interview, you'll hear us talk about this game she used to play with her girlfriend which is called "Remember When" and they would just lay around, and they would talk about remember when... And they would just pick something out that happened in the future, but they're remembering it and then they would just layer on it and it makes me think of those like childhood games where you would say a line and someone else's a line. (Brad:... whisper down the lane) Is that what it's called?Brad Crowel 17:15No, no, no. It's no, I think it's almost like you're telling a story but you can change the, you get to change the story. You have like five words to change. (Lesley: Yes) I can't remember what that...Lesley Logan 17:27Someone will tell us on Instagram. Anyways, um, I love this and so on the spot in the interview, she and I played Remember When. (Brad: Yeah) Let me just tell you (Brad: It was pretty fun), Joanna and I have only hung out two times around 50 other people. And we had another moment where we were doing photo shoots, but she was in her picture taken and I was getting my picture was taken. And so, you can play Remember When with a complete stranger or someone you barely know or somebody you kind of know or your best friend, and I really want to make this like a date thing, babe, I want to put this in our calendar.Brad Crowell 17:58OkayLesley Logan 17:58OkayBrad Crowell 17:59Remember WhenLesley Logan 18:00Remember WhenBrad Crowell 18:00Put in the calendar?Lesley Logan 18:00Put it in the calendar. I want us to play Remember When, because in the interview Joanna and I did this and we listened to it, because we bring up Oprah calling, and then, I think it was me, but maybe it wasn't but I thought I said, and then we told her we can't do that day can you do this day instead? And then, Oprah changed her schedule. And let me just tell you.. when I came out of the interview, I was like, Oprah's gonna change her schedule for me! I was on fire from playing Remember When. In that moment, it just made me feel so much extra and I think it's really easy to get exhausted from the day today. And when you need to feel a little bit extra, I want you to call someone and play Remember When so that's my favorite talking point.Brad Crowell 18:49Yeah that was pretty cool.Lesley Logan 18:49It's really hard to pick a favorite, but that's the one.Brad Crowell 18:52I had a question for you (Lesley: Okay) about something that you both referenced. You referenced this thing called open loops, but I didn't really know what it was. And I thought it might make sense to just kind of explain that a little bit.Lesley Logan 19:06So that's a great question, and partly because Joanna and I are both huge believers of openness, we're like, everyone must know what an open loop is. So, thank you for asking about open loop. As human beings we like certainty. Okay, we don't let.. We need change because that is like the only thing that is certain in life is that everything will change. But we like to pretend like we know what's going to happen next, which is why the pandemic was such a like thing, because all of a sudden, there was nothing certain, but nothing's ever been certain, but our brain likes certainty. (Brad: Okay) So, when you ask your brain a question. We've talked about this with our AGENCY group, babe. When you ask a person like, “Do you know anyone who could take Pilates with me?” That is a question that actually is a closed loop because they go yes or no. Right? But when you ask them, “Who do you know who would take Pilates with me?” (Brad: Love this) It is an open loop. (Brad: Okay), so, in that same way of changing the question that opens a loop. (Brad: Yeah) Open loops are putting a question mark on something that can't be a yes or no answer, it has to you, you're, you actually are asking your brain a question and not purposely not letting your brain answer it right away.Brad Crowell 20:29So that's interesting because I think that I heard this growing up and that your brain will subconsciously work on an answer, even when you're sleeping, even when you're awake, like you can, start the brain processing something and then like, days later you'll be like. Aha! It happened, it's there. And I've done that, strategically over the years. Like, okay, I'm going to start dwelling on this props of this issue, this problem, this this puzzle, this thing, or conceptualizing it or I'll like start thinking about it, and then, but I know I don't have the answer, but I want to consume the information and let my brain just start working on it.Lesley Logan 21:09Oh yeah, it's why procrastination is not bad if you do it strategically, (Brad: Interesting) And if you like. If you know you need to work on something you ask yourself, an open loop question on the thing. (Brad: Yeah), and then you procrastinate in air quotes (if you can't you can't see if you're listening but the youtubers can). And you procrastinate on it. Your brain is working on it so then when you actually go to sit down and do it before it's due. You have it all that, it's all...Brad Crowell 21:34Yeah. So this is actually, that's really interesting. It's just how I work. (Lesley: I know) Just literally how I work.Lesley Logan 21:39I know you're an open looper.Brad Crowell 21:40So because what I'll do is I'll say alright if it's still on Friday. Today I'm gonna think about it. Tomorrow I'm gonna visualize it in my head, I'm gonna actually like, I pull the pieces together. I like, I need it. I'm also the person that like really needs to see all the parts of a puzzle, like I need to lay them all out in front of me and go what order they go and, you know, and then (Lesley: It's different processes) And, and then, but then I can build it almost in my head, and then I sit down and I actually build it.Lesley Logan 22:09YeahBrad Crowell 22:09And this is how I build websites, this is how I problem solve. This is, yeah, all the things - that's fastinating.Lesley Logan 22:15You also do this just in life you're like, “Hey, you want to know something?” And then he doesn't say anything! And you know what, this is proof that brains don't like open loops and it wants to figure out the thing, because I'm sitting there going, and then getting agitated. What do I want to know? So anyways, (Brad: I actually do that) we talked about what open loops are and and her famous open loop is: How does it get better than this? How does it get better than this? And she challenged my question of, I'm always asking people if you can't do a Pilates exercise, what can you do, what else can you do? And it is very easy for you to go, well what can I do, and like to change the connotation. So we talked about, probably not on this podcast but in another inner other talk because Joanna and I just can't stop talking to each other. What else is possible, right now?Brad Crowell 23:11YeahLesley Logan 23:11What else is possible right now? And it is awesome and I love that. And so if you cannot say whatBrad Crowell 23:18Same thing with the curious, like being curious.Lesley Logan 23:22Being curious? (Brad: Yeah) Oh yeah, she talked about curiosity and so good. But anyway okay, basically we are just talking about how awesome the interview is so go back and listen, (Brad: Yeah) save it, share it with a friend who needs it because it is fire, she is you. You can't not. Brad's gonna hate I just said that you can't not feel like empowered after listening to that you have so many options that go off. Okay.Brad Crowell 23:43Yeah, also stated as ‘you will feel empowered.'Lesley Logan 23:47Well that's what you're here for, babe, for the people who don't like double negatives, you can, you can translate it to a positive for them.Brad Crowell 23:55Alright, so finally let's talk about the BE IT actions from this interview. What bold, executable intrinsic or targeted action items? Can we take away from your convo with her, and I thought I'd jump in first and just say one thing that I noticed wasn't anything you talked about. There wasn't like an actual talking point you had. If you go back and you listen to this interview, I am pretty sure she used your name, Lesley 50 times. (Lesley: I know) She says it in almost every sentence (Lesley: She does) Lesley, you know what Lesley, you know, this Lesley. Lesley right and I, and I picked up on it, like maybe halfway through two thirds of the way through and I was just like, Now I was listening for it and then I heard it the rest of the way through. And I thought wow, she is just so amazing at connecting to people in how she engages with them, she focuses on them. She speaks their name she knows them, (Lesley: Oh yeah) it is, this is obviously a sales tactic for those of you who have everLesley Logan 24:54She wasn't selling. Only her thoughts to me like she wasn't selling anything.Brad Crowell 24:58Right, well I think for her it's habit now (Lesley: Yeah) it's just simply habit right so it doesn't matter if she's in a sales call or not, but I, I really, I noticed that, and I thought, “Man, that is amazing, that is definitely something that you can straight up take away.” So if you're trying to ever go and connect with other people, using their name is so important.Lesley Logan 25:22So, I will just like total plug, not sponsored by this podcast, but ProfitablePilates.com has a course with her on how to create clients for life. (Brad: Yeah) And she talked about saying, saying people's name. And she talked about how to. And she also talked about how to remember people's names. So if you're like, I don't remember anyone's name, hold on, that is a closed loop, and she'll teach you how to do that. But what that made me feel in my own interview with her was that she saw me, (Brad: Yeah, sure) And she was totally like that was like a conversation she and I was, she and I were having. And I was on her Get Up Girl podcast recently. She said my name so much, I started saying her name, I was like, you know what, Joanna? And I was like, I feel like I gotta say it every sentence because, but it was like, why not, why not say people's names. So anyway, I love that, of course, you saw that.Brad Crowell 26:14Well, same thing. What about you?Lesley Logan 26:17Oh, okay, this is really big to me because, um, I think we hold ourselves back by telling ourselves a story and in her action items of be it till you see it, she says, Everything is a choice. (Brad: Yeah), everything is a choice and this is really hard when like, ish is hitting your fucking fan. I don't know why. (Brad: You believe the first one) I believe the first one. But the second one is important. So, look. We will have different guests on this podcast that are gonna have different things, and, and maybe you're like, “My, my shit isn't as big as theirs.” Whatever. What are you going through right now? It can suck, even if it's not traumatic or cancer or any of these things. I have definitely been there. People are just now hearing that I've been homeless three times and they're like, “Whoa, I didn't know that but you.” Well, right. You didn't know me when I was homeless, that's okay and. And also, it wasn't. I told myself I wasn't homeless enough because I didn't live on the streets. But what I didn't do was go, oh, wow is me, I have no place to live. I told myself on my especially my last one I was like, you are choosing to go for a bigger life than what you have, you are making this big, brave choice and I may, I made it a choice that I was living that way, and it made it made it so much more fun is the wrong word but powerful and and purposeful and and when other issues happen because...Brad Crowell 27:48It makes it more doable. (Lesley Logan: Made it more doable) You can embrace it. (Lesley: Yeah) and if it sucksLesley Logan 27:52And I could own it like I don't have a place to live because I did this and I don't have a car because I made a left turn in a different spot.Brad Crowell 27:59Yeah, so I mean, you know, I think it's a profound idea that you have a choice. (Lesley: Yeah), that life is not happening to you, (Lesley: It's not happening for you) it's not happening for you and you can choose how to take it (Lesley: Yeah) and that's a hard, that you're essentially flipping the perspective on his head, right? It's a hard thing to do. But I mean, imagine if you can find the good in a situation.Lesley Logan 28:25Well and also like, What possibility that creates? Right? Like, (Brad: Sure) you can actually ask yourself, “Okay, (Brad: Go back to the open loop.) I wonder why this is happening for me.” (Brad: Yeah), I wonder why this is happening for me, I wonder who I get to be because of this. (Brad: Yeah), and I certainly would not be the person that I am. And I definitely wouldn't be married to you. If I hadn't made the choices that put me through a trial that I probably wouldn't pray on anyone. But it made me who I am and so that's why I really loved that.Brad Crowell 28:56I think that's amazing.Lesley Logan 28:59Yeah, well, everyone. Thank you. I am so excited you joined us today. We really, I need you to know I'm so grateful that you're here. Otherwise, I would just be talking in a microphone in one of our rooms in our house for no reason whatsoever but it's true. I truly believe that we all have different people in our lives who say things that make us think of things, that make us make choices, that make us do things, that make us become the people we want to be. And so if you have any questions or you need if you're going to use any of these tips, please let us know, send us a DM on the @be_it_pod on Instagram, share this podcast, screenshot it, take, put your takeaway tag us, let us know, we really want to see you, Be It Till You See It.Brad Crowell 29:44We'll catch you on the next episode.---Lesley LoganThat's all I've got for this episode of the Be It Till You See It podcast!One thing that would help both myself and future listeners is for you to rate this show and leave a review.And, follow or subscribe for free wherever you listen to podcasts.Also, make sure to introduce yourself over on IG at be_it_pod! Share this episode with who ever you think needs to hear it.Help us help others to be it till you see it by leaving a 5 star review and sharing this episode with that person who just popped into your mind.Until next time remember to BE IT TILL YOU SEE IT!---Lesley Logan‘Be It Till You See It' is a production of ‘As The Crows Fly Media'.Brad CrowellIt's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley LoganKevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad CrowellOur theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley LoganSpecial thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.Brad CrowellAnd to Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Summary: A specific morning ritual is a VITAL part of any business leader’s recipe for success. The ONE thing successful people have in common is the fact that they HAVE a morning ritual. And today we’re going through a day in the life of one of our hosts, Ken Ott. One of the keys to Ken’s day is everything that happens before the work-day starts. We talk: rituals, nutrition, intermittent fasting, bulletproof coffee, morning exercise vs afternoon exercise, weights vs cardio, meeting schedules, balancing various roles, the struggle of staying on track throughout the day, and how he ends his day. Hopefully you find it insightful and inspiring in some small way. Stay tuned!  Top 3 Curtain Pulls in this episode:    Focus on Fitness and Nutrition:  Everything you do flows from your physical body, so this is VITAL to daily success - how you think, your attitude, your energy and so much more. Begin your morning with nutrition and movement. Make exercise and weight training a part of your daily schedule… a part of your JOB.  Schedule Your Tasks! As any business leader knows, if it doesn’t get scheduled, it won’t get done. Instead of beginning your day with a task list to check off, schedule blocks of time to complete those tasks and stick with it. This also helps your team understand the value of your time- and allows them to book time with you instead of last-minute meetings that you’re not prepared for.  Have a Daily Team Stand Up Meeting Especially in a time when more and more of us are working from home, having a daily meeting to connect your entire team together is deeply valuable. Ken’s days begin with a team standup meeting to make sure everyone is in sync- not only does this provide support for everyone but also helps to hold one another accountable.    For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000-2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:41] Bob introduces today’s topic- what a day in the life of an agency leader looks like from the inside.  [3:19] Ken shares his workspace- a 1920’s home in downtown Franklin, TN. The home is between 2,500 and 3,000 square feet, and is located in a historic area. The physical office serves more as a flex space and home base for the team. Metacake has around 20 employees, with a core group in Nashville. [5:48] Ken says that he’s worked with a business coach for several years, and one of the first things they worked on together was his morning ritual. Especially in the service industry, having a jumpstart on your day and being ahead of the game wherever possible is enormously beneficial.  [8:07] Ken’s days start between 5 and 5:30 typically, which means he’s ready for bed by 9:30pm. He starts with nutritional supplements and green juice with bulletproof coffee first thing. “That nutrition in the mornings for me changes the trajectory of my day…”  [10:37] Ken continues, talking about the home gym that he’s built in his garage and how helpful that is to making fitness a priority. Weights aren’t for mornings though! Brisk walks take the place of a heavier workout in the morning, just to wake up fully.  [12:35] Brad reflects on Ken’s discipline and workout structure. He has a constant battle going on between his mind and body- and this keeps him on task and incredibly disciplined.  [14:20] Ken talks about how our bodies were designed to live very different lives than we live now. Even with the best medicine in human history, all the critical illnesses are progressing at higher rates- which clearly points to a lack of understanding of how we were meant to live. Our daily routines and how we live do not properly reflect the healthiest lifestyles for our bodies.  [16:19] Ken talks about metabolic flexibility. For those who practice fasting and diets like keto for a limited time, your metabolism is rewiring itself and your body is being conditioned to burn those calories more efficiently.  [18:23] Ken “I believe it’s my job to be at peak physical fitness so that I can mentally and spiritually also be at my peak… in order to be at the top, you have to train like it. Training can mean different things to different people, although my personal belief is that physical training, mental training, spiritual training are kind of critical.”  He shares a story about after his first child was born. There was a period of about 6 months when he stopped working out and noticed the negative impacts immediately. The spiritual and mental clarity declined as well.  [20:56] Brad says that he uses his Google calendar to block off time for tasks, that way his team members don’t schedule things during times when he isn’t available. It can be easy for your schedule to get booked up quickly otherwise.  [23:05] Ken says this is especially important when you’re a leader. The intentionality behind your scheduling is so valuable. “You’ve got to figure out what is best for my role? What does success mean? And then what are my business goals and how does that translate into actions that I work on?  [24:52] Ken talks about his spiritual foundation and how it impacts his leadership abilities. Centering yourself before the day gets going is vital to grounding yourself in truth that feeds you and allows you to release your frustration.  [26:07] Brad “You’ve got to be intentional otherwise your business will run you, your clients will run you, then you’re just reactive.”  [26:27] Ken says that one of his biggest fears is entering old age and realizing that he’s purely been reactive for his whole life. “You don't want to look back at the end of your life… it would be horrible to feel like I had this talent but never did it because I just reacted the whole time.”  Living in a state of reactivity is kind of like a drug that we actually crave- it allows us to procrastinate. The Eisenhower Matrix helps us define what is important vs urgent, and decide the best use of our time on any given task.  By waking up each day and grounding ourselves in what’s important, what’s within our control, how we bring value into our lives- we allow ourselves to live in a state of proactivity instead of reactivity.  [28:51] Bob  talks about the mind-body connection that is a key part of Ken’s daily routine. We live in a post-modern society here in America, where the importance of that connection canNOT be emphasized enough. He shares a story about a relative who was feeling overwhelmed in their role at work and was considering quitting. Bob encouraged him to step outside, walk around the block several times, do some body weight exercises and call back in an hour. And that made all the difference in the world for this individual’s mindset that day.  [30:57] Ken further drives this point home “When you feel down and you feel low energy and you feel not enough and not worth it and depressed or stressed, that can be a result of and be influenced by activity… it’s all biology.” He talks about how our culture has separated that assumed connection, and says the way we live our lives reflects that.  [32:13] Bob talks about fear and anxiety, saying that many of us stare fear in teh face every day but don’t take action. “We never react, we just keep compounding it,” and our bodies don’t know what to do with that kind of pent-up energy. He talks about how animals on the plains of Africa will shake and run in place after a narrow escape from a predator- they’re essentially working out that energy that their hormones kicked up, and then they go about their day. We as humans have lost that  connection- so taking steps to be proactive about this is the focus of today’s episode. [34:30] Ken talks the importance of having awareness of that mind-body connection. He says that lifting weights  and building muscle is a priority for him, as it changes your biology in a really good way. Try doing these things as early in the day as you can, “Because everything after that point… you will think more clearly, you’ll have more ideas, you’ll be more creative, you’ll be lower stress, you’ll have a higher ability to make quick decisions…”  [35:47] Brad echoes this point, “My brain works so much better when I’m active!” He asks Ken what time his days start, work-wise.  [36:45] Ken’s work day begins with an 8:45 daily stand up meeting, with the goal being everyone doing a version of planning before that meeting and then sharing their top 3 goals for the day. There is open discussion as everyone shares their list, and team members can help one another focus on priorities and clearing up any confusion. They discuss any meetings that day, and the result is everyone being aligned on their tasks and goals for the day. This helps hold people accountable for moving projects along and completing tasks.  “If people aren’t moving forward in what they’re doing, if they’re not accomplishing things, ultimately, they’re going to burn out, and they’re not going to be motivated. So you need to have that movement, human beings need that movement.”  [38:58] Ken’s days typically flow into creative tasks from there. Mornings are creative times, so he focuses on content creation, podcasting, writing,  and those kinds of things in the morning. Afternoons are for meetings and things that take less creative brain power. He tries to fit his workout into lunch time.  In the past he’s struggled with feeling guilty for working out midday- but considers that an ignorant mindset on his part.  Early afternoon is where he aims for his days to slow down. His kids are young and he tries to get finished up with work as early as possible so he can spend that valuable time with his kids.  [40:39] Bob talks about how he learned this lesson later in life than he would have liked. “It was definitely detrimental to my family, my relationships, but ultimately at the end of the day my performance in my business” suffered as well.  [42:23] Ken clarifies that his goal isn’t to do these things perfectly, but rather being strategic and intentional about his time to maximize his energy and allow himself to truly enjoy the rest of his life.  [43:11] Ken talks about the end of his days, saying that the way you end your day is a bookend to your morning routine. The last thing you’re doing before bed is what you’ll carry into sleep, and it will impact the next day somehow. There is a deep advantage to ending your day in a positive way, and easing yourself into sleep that is truly restful and regenerative.  [45:07] Ken says that he tries to end his day thinking about what his next day will look like. He tries to be intentional how the next day will begin, jotting down notes before bed to give his brain a jumpstart on solving those problems. Your brain can do a lot of work while you sleep!

My conversation with Brad R Lambert was a complete joy. To see someone so successful living in a town where egos can definitely get in the way of being human, Brad is a shining star. We had a real life conversation involving real life circumstances and in the end, empathy, love, comparison and the want to help others, trumps all. Success has not ruined this young man and he is an example of what is very right with the world and how he plans to love his life and leave his legacy. Enjoy, Joe Brad R Lambert: Producer, Talent Manager, International Speaker & Author Website: https://www.bradrlambert.com/ Instagram: https://www.instagram.com/bradrlambert/ Facebook: https://www.facebook.com/thebradrlambert LinkedIn: https:https://www.linkedin.com/in/bradrlambert YouTube: https://www.youtube.com/c/BradRLambert/ Email: brad@bradrlambert.com Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014 Andy's Links: http://andygalore.com/ https://www.facebook.com/andygalorebass If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit: https://joecostelloglobal.libsyn.com Subscribe, Rate & Review: I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. Sign up for Joe's email newsletter at: https://joecostelloglobal.com/#signup For transcripts of episodes, go to: https://joecostelloglobal.lybsyn.com Follow Joe: https://linktr.ee/joecostello Transcript Joe: Brad, thanks so much for joining me on the show. I really appreciate it. I'm so looking forward to this conversation with you, Matt. Brad: It's great to be here, thanks for having. Joe: So I want to start I always like to get the back story, because I really think it helps people know the person and become more familiar with where you came from and where you are today. And so if you don't mind doing that, that would be awesome. Brad: Oh, of course, I am from Pittsburgh, Pennsylvania, so I'm actually from the East Coast, was born and raised in the Steel City, spent some time in North Carolina as well in Charlotte. I went to college at NC State, but I started really working, working when I was like 16, 17, 18 years old. You know, I had the traditional jobs of, you know, working at a sandwich shop or a movie theater. Like I worked at a movie theater all through high school and college for side income. And that's why I really fell in love with movies. So we'll get to that. But working working wise, I really found my entrepreneurial self at that age. I was very passionate about sports, so I wanted to be a part of the sports industry in any way, shape or form. Specifically, I wanted to work directly with my athletes, the guys that I cheered on Sundays and Mondays, now Thursdays, you know. So I wanted to provide whatever value I could for those guys. So I was able to get connected to a few of the Pittsburgh Steelers. And at that age, I was, like I said, still in high school so that the age gap between me and a lot of these athletes was pretty significant. So the disconnect was there, but I had to prove myself and build that trust and credibility through my actions. So I learned very quickly how to connect with high level people at a young age, and that was by building genuine relationships and adding whatever value I could to benefit them both personally and professionally. So, you know, simple things like, you know, later on down the road, it would be like, hey, man, I'm in Arizona training. Can you swing by my house and move my car for me? Yeah, dude, I'm around whatever Joe: Right. Brad: You need, you know, or, hey, help me with this massive campaign endorsement deal, whatever. So I had a range of things that I did for these guys. But at the start of it, it was at the the initial beginnings of Facebook and social media. So these guys didn't understand how to utilize social media to benefit themselves. And I had been playing around with it for a while. So I saw the opportunity. So I was able to then bring that knowledge and expertise to the table to help establish these guys on social media, help with content creation strategy, etc.. So through high school, I worked with these athletes and some agencies just do my own thing. Then all through college, I actually worked with a marketing agency while I was at NC State. So I was basically full time with the agency and doing school at the same time. So it was such a great experience because I had, you know, got in at the right time with this agency, proved myself and that I was going to New York City almost twice a month, sitting down with Fortune 500 brands in these, you know, Penthouse suites in New York City. And it was my job to sit there and be quiet, that that's what I was told. And that at the time made a lot of sense. So I would just sit there and soak up the room, all the knowledge, all the exchanges, everything. And a funny nickname I had was these guys were just so used to me sitting there very stoically and just listening. Now they're like, who's this silent assassin? Like, who is this? You know? But I was just following directions, you know. But now, obviously. Joe: And what what year was this? Sorry to interrupt, I just want Brad: No, Joe: To get the timeline. Brad: Not a problem, I mean, freshman sophomore year of college, I was working with this agency, maybe even through junior year, I'm not sure, Joe: Like Brad: But I was young. Joe: What year, what year, like. Brad: Oh, I. She's 20, 21. Joe: That's how old you are. Brad: Yeah, so I was 2009, 2010, maybe, so I was I was young and it was started college for me, so I was, you know, doing school work and then doing work, work and then traveling and doing both. And it was just such a great experience for me because it got me ahead. It put my feet to the fire and challenged me at early age, which I love. Like I'm fearless in that regard. I'll try anything. I'm not afraid to fail. At worst case, I learn one. I'm not good at it, or I learned how to do it a different way. So, you know, I'm not really caught up in those elements of what if I fail or, you know, I'm like, screw it. I'm just going to try. And if I fail, so be it. I'll learn and move on, you know, and be better because of it. So, you know, with that experience, man, like, fast forward to, you know, after school and I moved back to Pittsburgh to work with a sports agency. And then eight months later, I was out in L.A. working with Robert Downey Jr. and his team. So those elements of that experience from high school to college, where I was working with high level celebrities and professionals and entrepreneurs and things like that, it didn't bother me. Brad: So, you know, being in the same room with professional athletes or celebrities or talent like Robert Downey Junior, it doesn't bother me like they're just like us. They're just normal people. They just have high profile jobs and lives in general. So I'm able to build that trust and that credibility because, one, I'm not a fan girling, you know, in front of these guys and to it's it's all business. I want to have a genuine relationship with these people. So it's not about, you know, hey, what can you do for me? It's about what I can do for you. And my scale of giving and receiving is so far skewed and giving. And I'm not complaining. I'm just stating a fact. That's how I live my life. And I'm so happy because of it. The relationships I have are just mind blowing. I mean, just from status and success and, you know, credible people as well, as well as just good people. At the end of the day, that's all that really matters to me, is like you could be the most famous successful person in the world. But if you're not nice or kind to other people, I don't really care to associate with you. And I've had to cut off some big fish, but I don't care. Brad: Like, I really don't want to surround myself with that negativity, that ego or that hate. So my circle is very specific about who I associate with and who I call a friend and family and so on and so forth. So. You know, I moved out to L.A. and got my feet wet in the entertainment industry and going back to what I said earlier about working on a movie theater, I was the guy rep and tickets and cleaning up popcorn and stuff in high school. And I fell in love with that, just going to the movies. And, boy, I can't wait to go back when it's safe to do so. But, you know, that's where I fell in love with all the different genre of film, because before I worked at the movies, I was like, oh, just action, you know? But then that opened up my palate, rom coms and dramas and the horrors and literally everything, thrillers like thrillers. So now I have an appreciation for all different genres of film and that whole process. So coming out to Los Angeles, I wanted to pursue film, TV and entertainment as a whole. I never wanted to be the the actor, you know, BSR. That was not my my goal. I always wanted to be involved at whatever capacity. Brad: So I brought my marketing, my business background out here and that's what got my start. And I really started to find myself out here. After working with Downey, I went to Warner Brothers and I was managing the marketing campaigns for TV, film and catalog titles. So that experience really helped me find the producer in me because I was given task with large budgets. I had to collaborate with different agencies and teams and then flex my creative and business muscles to get stuff done. And that was me managing those very high level campaigns for Warner Brothers. So for me, that was like as a producer, you have to have a good balance of business and creative. And that that was me and I really was like, wow, I can do this. So I actually went on to executive produce my first film, which was a horror film I helped raise. I think it was between three to five million dollars, which I'd never done before. So that was just I was grateful to be a part of that project. And just once again, someone threw me an opportunity instead of being afraid of failing or oh, I don't know how to do this. I was like, give me a few days and let me see what I can muster up. Like, I don't know what I'm doing. Brad: I'll figure it out. And I ended up making a bunch of calls and connecting dots, and we were filming a few months later. So it was just to be a small part of that project and kind of have that experience now moving forward with the other stuff that I'm doing from music videos to commercials to I have a full slate of films right now that I'm working on getting funding for because they're all independent. I'm taking calls with voices and, you know, investors and things of that nature. So once again, that early experience. Pays dividends, you know, so waiting for the perfect time to to try things is not always the best route to take. You know, if you can start early while your competition is not, I think you'll really get an edge for yourself. And I am by no means you know, where I want to be yet. But the progress I've been able to make, and I'm only thirty two. So I'm I'm I feel the momentum. I feel myself coming together and who I am and what I'm about and the people I surround myself with and I'm just grateful for. And they inspire me and they need to be better each and every day. And I couldn't ask for anything more. Joe: That's incredible. So you're going to have to forgive me, because I know the part about this that means a lot to me is helping to educate the audience on how you become the type of person that you are that a lot of people want to be where they have to put one foot in front of the other and actually go through the stuff and not overthink it, not over planet. So I'm going to pull you all the way back to high school because I know what I was like in high school and I just I played soccer. I was interested in girls. I, you know, whatever. I never had the focus that it sounded like you had. So my first question is, did this come from your parents? Was there something that they instilled in you to say, hey, Brad, you can go out and do anything you want, just go and you just going to ask, how Brad: Yeah, Joe: Did that happen for you? Brad: Well, it's funny to ask that is so spot on, you'll laugh, but my mom always said if you don't ask, you don't get. And that has stuck with me from day one. She she's always been my biggest supporter. I love her to death. Obviously, you were a part of the Growth Now summit, but she was there. So Joe: Yeah, that's right, it's. Brad: In one of my she's my biggest supporter and I love her to death. So she's inspired me in so many ways. And, you know, so, yeah, she definitely pushed me. But I would say, you know, I was wired differently, you know, just in a sense of I was a dreamer man. Like, I, I always swung for the fence, whether it was asking out the the hottest girl or, you know, trying to get the biggest opportunity or whatever, you know, I didn't care. I was like, you know, my standards for what I wanted. You know, I didn't want to talk down to myself or limit myself of, oh, I could never accomplish that. Like, what kind of mindset is that? You know, I would say if you're not challenging yourself, you're never going to know what you're truly capable of. And each and every day I'm constantly stepping into something that I never thought was possible. Like I just got approached with an opportunity that wasn't even on my radar, not even remotely maybe down the line, but it was thrown in my face three weeks ago. And I've had to be scrappy and jump on the opportunity. But I wasn't planning on it. But I also was not going to be like, I'm not ready for this or now talk to somebody else. I'm like, I'm going to give it my all and it's either going to happen or it's not, you know, and that's how I look at things. So, you know, I'm fairly confident in that. And that project I was just mentioning, it's come along nicely. But what's cool about that project? I'm not going to dive into details, but I was approached for me. Brad: Get this done, but instead of looking at it like me, me, me, lalala, I was like, you know what, I'm going to bring in some heavy hitters and we are going to win together because including then we'll take away some stuff for me, but everyone will benefit and the project will be that much better because of it. And I want I want that to be very clear, I could have done this by myself as I. I could have done a good job, but it wouldn't be what it is right now if I didn't include these other heavy hitters, so it's having that selflessness to step aside, right. And say, you know what, this is what it is, I'm going to I'm going to bring in people I care about, people who I have a lot of respect for, who are so talented in their own right that are going to really complement what we're doing or what we're trying to do. And man, the the the masterpiece that we've kind of put together for this project, I'm so excited about it. But once again, I could have taken the ego approach to made it all about me. And I was like, no, I'm going to bring in the squad and we're all going to benefit and when because of it. So it's just that kind of approach where it's like, you know. Am I trying to just get it done or am I trying to go overboard and do the best job possible? And a lot of people want one hundred percent of the credit, whereas not many people are OK with 12 percent. Joe: Something great, as opposed to one hundred percent or something semi, you Brad: That's Joe: Know, Brad: Nothing Joe: I mean, right, Brad: Once one hundred percent of nothing. Joe: Right. Brad: I mean, that's that's the reality of it. So a lot of people only want to think of themselves or they want all the limelight and they want all the shine and credit. And it's like, look, at the end of the day, nobody gets anywhere by themselves. And people who say otherwise are either insane or they're egomaniacs to the point where it's like there's no talking to them. They just they are who they are. So for me, it's like I never want to be put in that category. I think ego is one of the biggest turnoffs up in general and to it's one of the biggest inhibitors to success, growth, relationships, period. And being in Hollywood, I'm sure you can imagine the egos that exist here. And it's funny from people who have no right to have egos here have egos. So it is it's fascinating to me where, you know, I'm from Pittsburgh. It's a blue collar town. It's a hardworking town. It's a good town. The people are kind. They're giving, they're generous. And, you know, so coming out here, I was very much an alien in a way because I didn't subscribe to the norms of L.A. and the behavior and the competition and the wild, wild West nonsense. And, you know, I didn't get along with people who who played that game because I'm not going to play that game. I'm not going to cut somebody's legs off to to win. That's just not who I am. So that's what allowed me to kind of separate myself and find myself and find my lane. Brad: And, you know, there are consequences to your actions and how you treat people. And in this business, they always come back around the person you screw over. Now, I guarantee you you'll see them in five years. That's just how the business is. Unless you leave the business because it's not for you and you fail, you're going to see him again. So you need to treat everyone with respect and kindness. You may not like them, but that's not a requirement, right? Like there are a lot of people I don't like in this business, but I still will treat them with respect and kindness. I don't have to like them. You know, I wouldn't have to be friends. We can be acquaintances, professional. Relationship, but aside from that, like we're not going to be grabbing a beer, watching football, like that's just, you know, that's not. But everybody, once again, they're still like this with so many aspects of their life, just like this, where you need to widen. That view and why, in your mind and your horizon to the possibilities of not just what you're capable of, but looking at situations differently, like I try to plan five to 10 moves ahead if I do or say this, this, this and this is going to happen, you know? So it's it's it's mental chess in a way of understanding how, you know, things move, how things operate, how people move and how people operate and everybody's different. Brad: But if you can understand, you know, interpersonal communication and kind of get a good read on somebody, you can understand the ebb and flow of conversation and their actions. People are very stuck to patterns. They behave a certain way and they rarely change. So if you can identify that pattern and how they move and how they speak and things like that, you're able to kind of ride the wave in a way of like, this is how this person is. I got to kind of change chameleon wise to to be able to deal with it and make it successful because we can't just stay the same core values. Yes, stay the same. But in regards to, like, how you communicate with certain people, some people, you got to have the most amount of patience in the history of time. Other people, it's like it's so chill, like it's a chill work environment. Whatever other people you have to really kind of be on them to to make sure they're getting whatever tasks done. And so everybody's different. But you have to you can't just stay the same person with everybody. You have to understand that each each everybody's different and you have to kind of change to best suit that like a puzzle piece, because if you don't. That's where the issues happen. You know, you're not the way I want you to be, Joe. So we're going to have problems Joe: Ok. Brad: Like that. That's not how it works. But put a lot of leaders are like that where it's like you don't fit what I want. You're out of here. You're not a brainwashed zombie. You're out of here. And trust me, I've had so many experiences like that where it's like if you have an opinion, if you're your own person and it's the way the business is, it's the wild, wild West. And I will say this, those people make it far very quickly, but long term, you know, fall on their face. Joe: So and that's what attracted me to you in that that Growth Now summit. I heard you talk and then I started looking at all that you've accomplished at the ripe old age of 30 to Brad: Thank Joe: Like Brad: You. Joe: I was like this. He is the most humble person that I've seen with the accolades that you have. And I just was like, got to have to talk to this guy because I just turned fifty nine. And there's many things I want to do with my life. I didn't do all of the things the way. I mean, I don't like I don't want to say regret, but I definitely feel like I have some regret because I just didn't if I don't know, I've always had really high goals. Did I work as hard as I should have on all those things? Probably not. So I take all of the blame. But I just think that I want to surround myself with people that even now, like, I could just say, well, you know, it didn't work out. I'm just going to just going to do it constantly. I think a big motivator for me with this podcast when I started it almost a year ago was I want to be around people that are successful, people that through me and these conversations can spread the word of what they did to make things like this happen. And so, yeah, you you definitely had to be wired different. The fact that a in high school, you were doing all that you were doing and then again in college, college is like, wow, I'm finally out of the house and I'm just going to I'm going to do as little work as I can and I'm going to have a great time. Brad: Look, Joe: It's just Brad: I Joe: It's. Brad: Don't think I went to one party in college, I'm Joe: I Brad: Not Joe: Know Brad: Getting. Joe: It doesn't surprise me. It sounds Brad: I Joe: Like. Brad: Just I had no interest like the the one to one exchanges and the nonsense now I had fun in my own way, but like I just that college, like it just didn't it didn't appeal to me. But I was also so busy on the other things that I was trying to do. And I saw the potential and the benefits of the things that I was doing. I actually stepped away from school for a year because that marketing agency opportunity was thriving so much. Where I'm in these boardrooms at Fortune 500 companies, I'm like, why am I still in school? You know, like and so I took a year off and I went all in on this marketing agency and the experience I got out was crazy. And I ended up finishing school online. But it was like that's the kind of real world experience that, you know, I had a conversation with the young lady the other day in Canada. And she's like, how do I how do I get to where you are? And I was like, what are you doing right now? You took the time and the effort to to follow up with me on LinkedIn. And we finally found a time to talk. And I'm giving you 15, 20 minutes to talk. And however I can help you, I'm going to do it. And she was just very laser focused, right, on what she wanted to get out of this conversation. And I was like, your hustle, your focus. Like, that's going to get you really far. Brad: And now you just have to act on it. You can't worry like it's like sales. You're going to knock on two hundred doors and you might get one or two answers. But the second you're about to quit that next door might be the one that changes your whole life. So that's why it's like you just got to keep going. You've got to ignore like there are things where I have an opportunity, biggest opportunity ever and I'll just like I'll do what I need to do. But then I move on. Like, I'm not waiting or dwelling, I'm just like next, you know, that's not something that I, you know, I don't want to waste time because it's out of my hands. Once I do what I need to do, I hand it off and then what will be will be right. So I'm not going to sit here and and be kind of bent out of shape of, oh, my gosh, I haven't got one. Yes. Like I've got so knows I've lost count. But that is what we need to do. Like we have to persist, we have to keep going. And that's something that a lot of people aren't like. Some people can't handle failure and I get it. But at the same time, like you're capable of more than you think, you just have to rewire how you look at things. Once again, it's not you're a loser, Joe. You failed. It's that opportunity wasn't meant for you. And what did you learn out of it? Well, that changes the whole game like that, I don't feel like a loser, right, because I did it when, you know, when I win, I learn. Brad: When I lose, I learn. But I don't look at it is like, wow, I failed, you know, just like look. And if anything, it's another chip on my shoulder, right. Somebody passed on me. The opportunity didn't work out, whatever. But like a great example is what's right behind me right here. This this poster of Avenger's, a game that's signed by the entire cast. OK, I'm a huge nerd. I love pop culture. I love film. I love TV. I love comics. I grew up with these characters. So to be able to work with a guy like Downey, you can imagine how awesome that was. So I wanted to work for Marvel after Downey. I went to Warner Brothers and at Warner Brothers, I was working on all these IPS and campaigns and titles that I loved. And I was like, this is so much fun. I would die to, like, go to Disney and do this for Marvel. I have to do this for Marvel. So I tried. I tried it, tried even it down. I tried to get a job at Marvel and I came second place. And then when I was a WB, I had, I think, two tries where I came second place. And I was just like, oh, it's not it's not working, you know? And a lot of people would have just given up on that dream. It's never going to happen. Brad: I'm never going to work for Marvel, never going to work for Disney. It's just not meant to be. All right, fine. So I'm going to create my own path. That's why I did I was doing my own thing. I was producing, managing, consulting, and I brought value. To Marvel and Disney put this collaboration together with one of the biggest artists on social media, and he designed this incredible artist, so freakin talented, but the goal of working with Marvel and Disney right there. So I went from failing multiple times, not giving up and then working on the biggest movie of all time, being a very small piece to that campaign. And that's something like like I said, it's signed by the entire cast. And that's a living reminder every single day where it's like. You know, I got this tattooed on my arm, if you say a tattoo right here says whatever it takes and that's a line from Avengers and game, whatever it takes to get it done, whatever it takes, make it happen. And that's that's right there, Sam, with this one, like it's like I, I don't set limitations for myself and I will fail constantly, but it's, you know, getting hit, getting back up and keep going and trying again. And what's the definition of insanity. Doing the same thing over and over again and expecting different results. Right. So when something's not working, you got to create a new path or try something else. And that's what they did. So to fail as much as I did trying to get that job with Marvel and Disney, those opportunities didn't work out. Brad: I went out, did my own thing, created my own path and ended up working on Avengers and being part of that marketing campaign. And then I followed that up with working on Spider-Man Far From Home with Sony Pictures. And I grew up with Spider-Man. So that was an unbelievable experience for me. So once again, like chasing your passions, adding whatever value you can around those passions and staying consistent and persistent with that approach. And that was my goal, like Disney, Sony, Universal. What value can I bring to your campaign to make it the best campaign ever? Like and that's how I looked at things. I look at things from a broad standpoint of, OK, there's an opportunity here. I'm going to try to fill that hole with Zouliou. You know, but a lot of people are like, I need you to tell me. What you need to do, as I know you've got to be scrappy and self starting in that regard where it's like. I followed this artist for so long, I know I knew what he was capable of, I knew he had a huge following. So working with WB, I knew I paid creative agencies a lot of money to create assets for campaigns and then they would deliver the assets and that would be it. So I was like, why not pay an artist who has almost a million followers? To do art with a demographic that's your target market, right, so the value there was way more than what it would be with a creative agency. Brad: The value was the creative agency doesn't have a million followers that they'll post and push it out. So not that Disney needs the extra million followers, but if you're going to pay for it either way, why not be smart about it and get the most bang for your buck? And that was the approach I brought creatives influencers talent to the table who could add a unique twist to these campaigns where, you know, working on them as much as I did for two years would be a lot of the content looks the same, the same countdown images, Meems, quote, images, static images, trailers, same thing. So what can we do to make it different? That's how you make it different. So it's finding those opportunities and trying to be self starting in a way of I recognize talent. I'm going to go out and get that talent and do whatever I can to help that person. So win win. Right. And that's, you know, I'm going to bring value, you're going to bring your talents and we're going to win together, that's it. You know, and that. It's that simple, but a lot of people once again, they want all the light, they want all the credit, and those are people that are really shooting themselves in the foot because at the end of the day, that's where ego comes in. And once you get sucked into that big fat ego, you're done. Joe: Yeah, again, on that that call that we did or that video that you were on, I was like, how is this guy so humble and down to earth? And it was a total attraction to me because I mean it from my heart. I grew up just a couple hours north of New York City, and I spent a good 12 years there as a musician. And I've been to L.A. doing auditions where I was the guy from out of town. And I've seen the egos on both sides of the coast and I get it. And for you to to be the way you are and be in this business for as long as you have been and still you are who you are, that's that's a you know, you should pat yourself on the back for that because that's a big thing. So. Brad: Well, I a big thing is, you know, your reputation is everything. So when you let ego come into play. You're really once again shooting yourself in the foot and your reputation will take a massive hit because of it, because at the end of the day, man like especially in a business like this, like nobody cares, like they want whatever it is done, they don't care how it gets done, just get it done. You're not as important as you think you are. That's just the way it is. So, like, why have an ego? And plus, I'm not where I want to be. You know, there's a million people better than me. Like, that's just around. I'm 32 years old. You know, how can I possibly have an ego when there's a guy like Elon Musk walking around? Right now, I'm serious, Joe: I know. Brad: I'm serious. It's like, you know, how can I have an ego when you know a guy like Gary Vaynerchuk taken over the world? You know, like but Gary is a friend, you know, so like, where's the ego come into play? To me, it's like I have so much more room for growth and learning and just continuing to grow in that regard where it's like, how could I possibly have an ego? But I also don't want the people who I'm friends with in sixth grade to be like, wow, you really turned into a jackass. I don't want that, you know? But, you know, the guy who is on the growth now said the call was my best friend in elementary school and middle school. He was in that room. And I hit him up afterwards and thanked him for I didn't know he's going to be there, but he was there and he he thanked me profusely for acknowledging his existence in the room. And he was like, you're a good dude. My best friend from elementary school and middle school Joe: It's crazy. Brad: Just said I was a good dude after all the time had passed all the experiences I've had, but I'm not perfect. You know, I make mistakes, but it's never done in a I'm better than you, you know, way. I just I don't believe in that. We may have a bad exchange. You may catch me on a rough day. We're human, but there's a difference between. A mistake and an exchange and just being a pompous ass, right? Huge difference. And there's if you look hard enough, you'll see the difference. But I try so hard to make sure every interaction that I have is a good one. And it's not just about. I got to make myself look so cool in this chat. It's like I want Joe to really enjoy this conversation and have good things to say about me, hopefully on the end. That's my goal. But if I'm here like Joe, you are a worthless dude. Like, I mean, come on. Like, it's just like Joe, you wouldn't understand. I'm in the big leagues, Joe: Right, Brad: Bro. Joe: You're right. Brad: It's just I don't it drives me crazy because I've experienced it so much with with egos on the people that I've interacted with. And it's such a turnoff where you're just like you won't even look at me in the face or you won't talk to me enough to talk to me through somebody else. I just like I don't care. I don't care who you are. I don't want to deal with that. I'm a human just like you. You're in a high profile position. That's the only difference. That's it. So, yeah, I mean, there's nothing to have an ego about. Like I'm nowhere where I want to be. Yet I've done a lot of great things I'm grateful for and and I'm continuing to build in that regard. But yeah, there's there's absolutely if you're making others feel little. Unless then you're a pretty shitty person and I don't ever want to be a person that makes somebody else feel less than ever. Joe: Well, like I said, I could tell it's just so natural for you and I'm thrilled to be here with you. So I again, I'm going to drag you back to my school. So forgive me, but I want to understand what the pivot was from you starting out with sports, which seemed like a natural thing for you to do because it's such a heavy sports town. But you so you did this, but you also mentioned that you've worked in a movie theater. So was your first love, the whole movie thing. But sports, how did you transition and are you still involved in sports? Brad: Yes, I'm so very involved with with my guys specifically on the Steelers and the Penguins, I want to I want to be a person of value to those guys, whether it's personally, professionally, whatever they need. Like I said, hey, move my car. Hey, you know, how do I get this done? Help with an endorsement deal, whatever it is. So I I'm very much still involved with sports. I love sports, but I'm a two sided coin, right. When one side sports, you have those entertainment. So I dabbled in sports initially. That was my my first thing. And I got to the point where I was like, man, I'm like 24, 25 if I don't pursue this other thing. I might miss my window, and that's when I. Had the opportunity to move out here and work with Downey and his team, and that's where I went heavy into entertainment. So but what's great about entertainment is like you could very well pull sports into it, like sports is under the entertainment umbrella. So I don't really look at them separate. Obviously, I started in sports initially, but, you know, once you're in entertainment, fashion, gaming, TV, film, music, sports, I mean, my goodness, you could everything falls under that. Brad: So it's that's what's exciting to me is when I was, you know, in a smaller town like Charlotte, I knew a lot of people. And then when I went to Pittsburgh, I really. Built a lot of crazy relationships, and once again, this is not networking, I want to be very clear, it's actually building genuine relationships with people, whether they're not famous or famous, like it's it's the same. It's consistent, but it was more of like, how can I build how quickly can I build in a bigger city like Pittsburgh? Right. And eight months I i from the top of the Steelers organization to the to heavy hitters and the Penguins organization to, you know, Lynn Swann like huge, huge names. And we're talking like personal relationships with these people. And that showed me, like, if I ever go to a big city and live in New York or L.A., I could really get stuff done. So when I came out to L.A., that was that was my goal. What can I accomplish in L.A.? Who can I get connected to and build relationships with and what could we accomplish together? Right. And I moved out to L.A. and started with Robert Downey Jr. and Joe: So, Brad: Then from there. Joe: Yeah, so before we go there, because I want to ask how that happened, and I think it's it's driving my mind crazy because I want to know how someone gets their first gig out there in a sense. And I'm not sure if that's true, but if that is true, then I really that's incredible. But with the sports figures in Pittsburgh, when somebody hears you tell this story, it's like, well, what does that mean? Ditcher, did someone in your family know somebody and allowed you to stand on the sideline what they were like? How do you get in front of these people? What's what's the connection that you used to kind of stack on all these people Brad: Yeah, Joe: That you would meet? I mean. Brad: Well, stacking on is a good way to put it, because at the end of the day, we are our own brand right now from me, starting at 16, 17, 18 years old and working with professional athletes and the Steelers. I've been around that organization since like 2005, 2006. Consistently, it's twenty twenty one, so that's a long time being around the team, the players, the ownership, the coach like. Joe: But how how did you do that, like what Brad: Well, it Joe: Does that mean, because I am Brad: Once Joe: In Brad: Yeah, Joe: Love, I have never seen it. So I go to the Cardinals games, Brad: Once Joe: But. Brad: You get once you get connected to one and back when I got connected, it was I literally was able to connect through the phone book like it was that kind of scrappy thinking that I was able to at the time. Phone books were still a thing and one thing led to another, got connected to somebody else and that was it. But, you know, now it's Deanne's or introductions through contacts, but you have to be able to introduce yourself and a wow manner. Right. So I've been building my brand since 16, 17, 18 years old. So when I run into someone or I'm at an event or I'm at training camp and I have the opportunity to say hello, I'm not saying, hey, can I have your autograph Joe: Right. Brad: Or hey, can I have a picture I can't write? Brad Lambert, you know, I've been around the team since 2005. I would love to connect any way I can help. Let me know. I mean, what more could you ask for that? That's an elevator pitch. Home, right? Right. So that was how I handled it, and it was like, yeah, I'm friends with Willie Parker, I know Hines and all the guys, you know, and, oh, OK. You know, once you have that credibility where you can attach your name to somebody else in a way that I'm friends with so-and-so, that wall of defense goes down. Goes away. Immediate because a lot of people are like, who are you and why are you talking to me when you say something like that? That wall comes down now like, oh, what's up? You're just a normal person. You're not a crazy fan. Right. And that is how you separate yourself by not acting like crazy fan. And the best example I could give is I went to training camp a lot back in the day and I used to bring a bunch of my friends. We would go and we would be on the field because of my relationships, be on the field during practice, which is amazing. And then after practice, everyone would scatter and get as many photos and as many autographs and we'd all come back like half hour later when everybody left. And would you get what you get? How'd you get that? And everyone would be like, Oh, I got so-and-so this, not this and that. And then Bobby Brown, would you get I was like at zero. No, like you had 30 to 40 minutes to get as many photos and autographs as possible on the field with all these guys. And you got zero. I was like, yeah, but I got seven phone numbers. And they're like, oh, Joe: Yeah. Brad: That's how different we were wired, right priorities, man, like I'll get autographs and photos later when I'm hanging out with them at their house. I don't care about that. Like, I want to build a genuine relationship. And you're not going to do that when you start by asking for photos or autographs. It's just not going to happen. So like Downey, for instance, I've known him for six years. But I didn't get my first picture with Downey until like 20, 19 Christmas right before the pandemic, I was at his Christmas party and it was like a five year. Window was like, it's been five years, like, can I get a photo? I would love to just close that Joe: Right. Brad: That loop. And and he was like, get over here, man. Of course, like that. Don't be ridiculous, you know? But once again, if I the first time I saw him, I ran up and was like, can we get a selfie like that? That's so annoying. The first time I saw him, I walked up to him and I introduced myself and I said, thank you for the opportunity. I look forward to working with you. You know, but Joe: Yeah, Brad: That's Joe: Yea. Brad: That's the difference. Joe: And you're very wise for your years of being, because I I was that person because I was so starstruck as like I wanted to be this touring drummer, that was my goal. I went to music school, which that's another question I'd have to ask, but I can't forget that. I have to make sure we talk about that quickly. But so anytime I went to see someone, I don't think I was obnoxious, but I was definitely starstruck. And it was it wasn't I never was thinking of, hey, I know you're in town. If there's anything I can do for you while here, let me know. Like, if I just said that whatever and walked away, that would have been. But instead, I know that I gushed and Brad: It's Joe: So Brad: Normal. Joe: And so I wasn't wired like you. But my it's changed for me a lot. So even where I am now, now it's just like, listen, I'm just trying to do good in the world and the people that can see that through me. Great. And so things have really changed in the last, I would say, a couple of months for me just because I changed my mindset. And it's a shame it took me this long to figure it out, but at least I figured it out before it's too late. So. Brad: Everybody has their own their Joe: Yeah, Brad: Own time and Joe: Yeah. Brad: Their own their own path, their own way of living. I mean, it's not a competition. I mean, I you know, my way of thinking wasn't always right, you know? I mean, it's just the reality of it. I missed out on a lot because of the way I was. I've been wired and I wouldn't change it. But it's not all rainbows and unicorns, you know what I mean? It's it's just it's tough, you know? So it's I don't want you to or anybody, for that matter to think, oh, I don't think like Brad, I failed, you know, or I waited till I was fifty nine years old to get this. It's like it's not a competition like, you know, so I don't I don't subscribe to that kind of stuff. But yeah, I mean it was the relationships are what matter. And when you deal with high level people, they don't really have genuine relationships. Because they're high level people, a lot of people want stuff, so when you come at it almost obnoxiously like, what can I do for you? How can I help? They're like, wow, this is refreshing. You know, how are you? Like, how are you? Like, who's asking then that, you know? But that's the difference, you know? And that's at the end of the day, these are normal people and they just want to feel normal sometimes. Brad: And that's what I try to give. You know, it's like let's go back to the house and play that. And till our eyes bleed, like, that's that's the kind of like normalcy I want. These guys, most of them are young man, like twenty, twenty one years old. I'm the old man now at thirty two when I was 17, 18 when I first met these guys. Now I'm the old guy so like you know, but that, that trust that I have and you know, just try to help and give them opportunities and keep them away from certain things early in their career. You know, some of them don't want to hear it. And I've lost relationships because I've been brutally honest from a professional standpoint of like, yo, this is not this is not a good move for your brand and your business moving forward. And some of them like see you later. OK, but at the end of the day, it was all love. You know, I didn't get anything out of it. So it's it's been honest and transparent and truly having their best interests in mind. And just anybody I work with, I try to have really, you know, care and show that I care. Brad: But the one thing, too is, is empathy is so important. A lot of people aren't empathetic enough. They don't look at people and read that they're sad or they're stressed or they're anxious or whatever and then react accordingly. They only care about themselves and what they want out of a situation, and that's it. But you have to acknowledge these things and you have to care about how other people are feeling, because if you can identify. Oh, wow, look at look at, you know, Joe, he looks like a little down today. I'm going to hit him up, you know, makes a difference. I've had people on Twitter just. Oh, my life sucks, I'm having a horrible day, getting out of bed is hard. I call him. How are you? Talk to me. I'm here. I send my message, hey, sound good vibes. I'm here if you need to talk. You're not alone, your loved. Whatever everybody's going through, man. But if you just say about yourself, you know, and one person that I did do that to recently hit me up like that meant a lot to me. Because I was struggling. And that little text that you sent me a text, Joe, you know how long it took me? Joe: Right, right. I Brad: But Joe: Think Brad: Once Joe: You Brad: Again. Joe: Brought that up on the call on Brad: Yeah, Joe: The summit. Yeah. Brad: But that's that's a difference, it's like a lot of people think they're too important or too busy, too arrogant, too ignorant to do these little simple things, or in reality, if everyone did a little extra, the simple things that we overlook or don't want to take the time to do the world would be a much kinder, happier place. But that's the issue. And that's like, you know, naive of me to think. But I'm trying to make that the norm. I'm trying to show people that those little things that you do mean something and and it matters, especially when everyone's dealing with a global pandemic. So, you know, I think hearing that someone appreciates you or like you reaching out to me after the event like that was awesome. That made my day. Like anybody who wants to hear me speak, I'm like, wow, OK, cool, thanks. You know, so it's but that's it's the little things, you know. And a lot of people don't care to acknowledge those things or give those little things that you do. And I think that's where the problem lies. Joe: Yeah, I agree with you so much. OK, so you get on with college, you what is the catalyst in the plan like what groundwork was laid so that you literally could move to L.A. and hit the ground running? And not only that, but work with somebody like Robert. Brad: From a very young age, I was trying to surround myself with people who I admire and who inspire me. That's like just not because I wanted anything other just to be a part of their lives, like and that's what I constantly did since I was young. And I build genuine relationships because of that. Like, I it's not I need something better. And when I don't get what I need, I'm now like, that's not what we're talking about. People like we're talking like. And her relationship, genuinely, you're not expecting anything if you get something great, hallelujah, good for you. But if you don't get something that doesn't mean you're bailing and you're out of there and you never talk to that person again, that that's not a genuine relationship, that that's what you're doing. Period. So I've constantly tried to surround myself with people who I admire, they could be massive celebrities, they could be professional athletes, it could be someone who works at the grocery store down the street. They're a good person. Or they could be an artist who's just so ridiculously talented. It blows my mind like I don't have ulterior motives. I just want to surround myself with amazing good people, period. So with that mindset, my network is pretty robust and I have some pretty incredible people in my life. And I got connected to someone and he opened the door for me and that that was it. That's how I got to Downey at. Joe: When did you move? What year was that? Brad: A 15, I think, yeah, because I've been in L.A. six years, so it was February Joe: So Brad: 2015. Joe: And when you moved out there, you literally had this gig ready, you hit, you just landed, got an apartment or whatever, and you started working with Robert. Brad: Right away, hyp. Joe: That's incredible. Brad: But that's but that's that's an example of some of the amazing things that can happen when you lead with kindness, you add value, you build genuine relationships, and when all those things add up and it gets to a point where people are like, all right, you've done so much for me, what can I do for you? You know, like it. Unless they're the worst type of person, they're probably going to say that to some extent. Like I said it last night to somebody, somebody has helped me out with a project like what can I do for you? How can I help you? Any phone calls, emails, whatever. I'll do what I can. No promises, but I'll try to help you. It's just human nature, like we all have the ability to help someone, but if you don't ask, right, going Joe: And. Brad: Back to the start of this conversation, you don't ask, you don't get. So that's that's the whole thing where it's like, you know, some people are too afraid to ask. Some people are too in their head about asking. But it's like if you ask them, then they feel more comfortable to be like, you know what, they're really struggling with X, Y, Z. Like that young lady who reached out to me on LinkedIn. Can I talk to you for 15 minutes, please? Who the hell am I? Yeah, of course we did it, you know, and she emailed me in the next morning. It was like I'm so driven and motivated from our conversation of email. Two hundred people today. The good. You've get it. You know, but that's the. I want to have an impact. I want to be a source of positivity and kindness and, you know, people are going to talk crap about you one way or another, but make them look really stupid to talk crap about someone who's doing that kind of stuff. Right. Like, are you seriously having this conversation about that person right now? All the all that they're doing? Really. OK. Good for you, but that's that's the thing, it's everybody's going to have their opinions, they're going to hate, you know, the peanut gallery is very large, but that's the thing. It's like those people are unhappy with themselves, their lives, and they feel better about themselves by talking crap about other people. That's not my thing. I don't do that. I don't care to do that. But those people are broken and hurting in their own rights and they'll do what they do. But you can't let it get to you. You got to keep just doing your thing. But once again, if you're meeting with kindness and value and you're trying to make the world a better place and make somebody's life better, you know, I've got messages like you saved my life. Joe: You just need one of those and then you go. All right. I know what I'm doing. Brad: But that's Joe: I'm doing. Brad: That's my that's like some bigger people would look at this podcast, be like, this isn't Joe Rogan, why am I going to waste my time? It's like if I impact one person, even if it's you, Joe, with this conversation, it was worth my time. Joe: Well, it's so funny because you're probably going to be the only guest in this whole year that I've done this, that I was going to ask, what made you say? Brad: That's it, like I look at this, I try to do as many of these as I can and yeah, I'm busy, whatever, but like once again, what's 15, 30 an hour to to do a podcast that will live forever on the Internet. So I could impact someone ten years from now or I can impact someone today like, like that. That's the once again broader. Mindset, looking at the big picture, because I have people from different continents, like places I've never even heard of who found me on social media, who follow me, and then literally what one guy in particular is his name's Yassir and he listens and watches all my stuff. And then he sends me these beautifully written messages of his thoughts and all of these, like what he got out of it. And I'm just I just sit back every time, like, wow. Like this guy who I've never met before and I'm in a place I've never been to like. We're not connected other than social media. He found me and he's a he appreciates my stuff so much that he takes the time every single time to listen and watch my stuff when it comes out. So he watches and he'll he'll hear me talking about him and stuff. But Joe: It's Brad: That's Joe: Called. Brad: But that's like that's why I do this man. It's just like he's so impacted by what I have to say. And that's a mind blowing thing to say. Like for me, like I'm just trying to be honest and tell my story and hopefully it helps impact somebody else in a positive way. But but when you really get in that group of hearing from people and and you motivated them or you inspired them, like I spoke at Columbia College, Hollywood about a month ago and some of the responses afterwards from the students were like, you gave me the confidence to pursue my dreams. Joe: That's powerful, Brad: Are you kidding Joe: Yeah. Brad: Me? Like like how selfish would I have to be as a human being to not do what I do? If that's the response I'm getting, even if it's one person. Joe: Yeah, it's Brad: How Joe: Incredible. Brad: Idiotically selfish is that, but once again, I'm not here saying, Joe, if you do, you'll be a billionaire. Like I'm not that person and I'm not trying to hawk a class at you or get you to pay like I'm trying to. I'm trying to teach foundational skills that have been completely lost in this generation, completely lost and GenZE. They're even worse, like they have it off worse. So I'm trying to fix this and also instill this into the up and coming generation. I'm even writing a children's book right now to instill these core values at a very young age. So it's I'm trying to trying to get this back into where the world was. You know, it's not such a hateful and nasty place. Like I had someone said to my dad the other day and just say the nastiest shit to me. And I was just like I was like, how am I going to respond to this? And I responded with thank you so much. I appreciate the love and with like a flex emoji. Right. And that person laughed with a bunch of emojis and I haven't heard from them again. So I gave them the attention they were looking for. And I also probably shook them to their core because they wanted a shouting match. And instead I like self-destruct in their brain because I hit them with that. OK, you know, I've had people do that where I hit him with kindness, kill with kindness, kindness to do that, and you do that and they're like, oh my gosh, I love your content. I'm like, well, what happened to Joe: Yeah, Brad: The Joe: Right, Brad: You know, or they follow me right after. Joe: Right. Brad: They follow me right after, like, oh, my gosh, you know, but that's that's like once again, these people are just broken, you know, and they they're hurting. And I feel for them and I hope they can find their happiness in their path. And but it's not by being hateful and nasty to other people. If if you're actively going out of your way to sabotage and bring other people down or make other people feel less than you are broken. And you need to do a lot of soul searching because whatever you're doing is not working, and I promise you, you're not going to get to where you want to go by going down this path, you may feel really powerful and cool about yourself, but at the end of the day, nobody else thinks you're cool and nobody else likes you. That's the reality of Joe: Yeah, Brad: It. Joe: It's just so I want to respect your time, because we're getting close and I literally could go on and I have so much that we never got to, but I want to thank God so much. We didn't get to I want to talk about your book because you mentioned it on the summit. And so is that something different than the children's book or. That is the book. Brad: Now, that's that's the book I'm starting with a children's series partnered with a phenomenal artist in Sweden that I found years ago on social media. Once again, I try to surround myself with people who I admire and who inspire me. I found her work two years ago, and I knew from the onset of finding her, I was like, there's there's something there and I'm going to figure it out. She's just phenomenal. And here we are right now, and she's doing all the illustrations for the book. So it's just one of those things where it's, you know, she'll love, support other people and good things happen. And if they if something doesn't happen, you're still OK because you're connected with that person and you have those conversations and the happiness exchanges, that that's what makes life worth living, you know, and that's a lot of people want the transactional stuff. And yeah, it's great. But at the same time, it's not everything. You know, so many people have the transactions, but they have no soul. So what's what's the point of that? Joe: How much can you share about the book, like whatever Brad: Yeah, Joe: You want? Brad: It's pretty straightforward, I mean, it's a picture book for kids, so it's a very entry level in that regard. I want to kind of put it in the same category as like, you know, a Dr. Seuss reading level. Like, it's very basic. It's not a crime book, but it is very basic in that sense. You know, I'm not a professional writer or anything. So for me to put my words on paper and do this is once again, I'm stepping out of my comfort zone to do this because I feel like I could hopefully potentially impact someone in a positive way. So I've created this little universe with, you know, my my dog is the main character champ, and he's a boxer and he's my my child. I love him to death. So he's he and his friends are going to be teaching is valuable lessons to whoever reads the book and the first books about kindness. So it's going to be champ giving examples of how to be kind. And we're talking basic stuff like helping someone in need, you know, complimenting someone, defending someone in front of a bully. Very basic stuff. No one's asking you to move mountains. Basic stuff. Give someone a gift. Like it's just basic stuff. And that's, I think from that digestible level of those basic tasks at a young age, people will get that compliment. Someone I like your shirt. Oh, thanks. I appreciate that. You know, or. Oh, my my kite is stuck in a tree. I wish someone would help me. Oh, got you on there. You know, but that's the thing man. A lot of people look the other way and that's that's the problem. So if I can you know, the artwork she's doing is so incredible. It's like I compare it to like the likes of Pixar and Disney. Like, she's just so amazing. So the illustrations are going to be out of this world. So as long as I don't screw up the basic story, I think we'll be OK. Joe: And when's it due out? Brad: Man, I'm juggling so many different projects. I'm trying to get it done as soon as possible. You know, she has a lot going on, so we're all kind of just doing the best we can with the time. I'd love to get it out in the next three to six months, but once again, I'm hoping for a series where you'll see all these different characters and multiple books. And it's been cool because I've incorporated my previous pets into dogs that are no longer with us. For me, I have pets of dear friends of mine that are basically family that passed away, that I put in the book out of love and respect for them so they can live forever. So it's just really cool to to have that control, to tell my own story. And everybody plays a role. There's a significance to every character in the book. And I think it'll be fun for people to to enjoy these unique characters and illustrations and really bring them to life. And that's I can't credit her enough for names in the arts on Instagram. She's phenomenal. Brad: Her real name is Hedvig and she's in Sweden and she's amazing. So any updates I get from her always puts a smile on my face because she's just talented. And that that's one thing. As a manager, as a producer, I'd like to think I have a good eye for talent, whether it be for sports or music or anything. I just have a good grasp on that because I look at the big picture, whether it's from your brand or your talent in general or in a potential, you're being underutilized or whatever. And she's definitely one that is just so gifted and talented in any way. I can help her grow and win like we're winning together on this book. So it's it's a cool project. I'm excited. And like I said, if one kid reads it. And get something out of it, I've done my job, but it's also cool to to do it for my dog champ and to see him as a cartoon character is is pretty cool. So I'll send you some images offline and you can get a first look. Joe: I would love it. I would love it. All right, cool. So, again, we're right Brad: You Joe: At Brad: Had Joe: The. Brad: You had one question, you said, I can't forget. Joe: I know, but I don't want to keep you because Brad: I'm Joe: It's Brad: Good at Joe: Ok, Brad: It. Joe: So OK, you promise? Brad: Yeah, yeah, I'm good till one Joe: Ok, Brad: One 30. So. Joe: Ok, so I wanted to get to the school thing about you went to college and took the year off, you finish on line. I love Gary Vaynerchuk. I spoke to him once on the phone for like maybe two minutes tops. It was it's a story I'll tell you at another time. But he talks about you have to make that decision. And and if people are listening to this that are younger in high school or college right now, what is your opinion, if you don't mind, on doing what you love and just getting out there and doing it as opposed to going to college? And I know it varies on the circumstance, right. You can't you can't go out and walk into a surgery room and say, OK, I'm here to learn. And certain things have to happen that way. But certain things which I'd like to know what you think about that. Brad: For the parents out there, I would always say, you know, academics are important, I would I would go to college if you can. But I would also say on the flip side, if you're in a situation where you're getting good experience. In the streets and on the ground and real world experience, in my opinion, that's something that is far beyond anything you'll ever learn in school. And I can say that wholeheartedly. My on the ground in the street work that I've done since 16, 17, 18 years old, that's what made me who I am. School had a part of that, obviously. But it's you know, you can't adapt to to situations in a classroom, whereas in the real world, like, things come at you quick and you've got to be able to adapt and react accordingly. And that experience that you challenge yourself at an early age, I mean, there are high school kids where I'm like, get out there. Like, what are you waiting for? Start like now has never been a better time to do your own thing because you have Google, we have YouTube, we have all of social media, you have master class, you have all these tools that you can leverage to do your own thing, whether you're consulting, whether you want to be a music artist. Like there are so many tools that like with our iPhones now shooting for K, you don't even need a crew anymore like it. It literally is so easy to do your own thing. Brad: So now I would say if it makes sense for you and you have support around you financially and good people who are going to help you when you fall, give it a shot. But if you don't. Go to college, do what you need to do, get your degree and move forward, but like some people truly are wired for entrepreneurship. And I was that person and when I put myself in nine to five,

GEORGE: And welcome. I'm stoked because today is the hundredth episode. It's episode 99, but I dropped an episode 000. So it is the 100th episode. And I am here with the guy that wraps everything in business in bacon he wraps everything in bacon, in his business, including me, his friendships, his wife, and everything in between. But we have my friend Brad Constanzo here, who I've actually known of. Ooh, maybe like nine years. Cause he's known my wife longer than I've known my wife. Andso I've been being told about him since I was the bacon master uncivilized caveman, but yeah. He is like one of my dear friends. We talk often daily and live in the world of business and marketing and mindset and growth and all the things as you guys say, when it comes to business and helping companies build or scale their business. He's a Renaissance man. When it comes to this, he's been involved in absolutely everything. He has a podcast man behind some of the biggest. Information marketing company has been behind billionaires and everything alike. And literally just has an unlimited toolbox of tools to grab when he needs it consistently blows my mind. This is about a thousand times better than me at documenting things, which makes him a lot more effective because I just pull it out of my butt. It sticks to the wall. He documents it, uses it again. And I'm like, can you please send me a copy? So today I have my friend, Brad Costanzo, Brad. Good to be here, man.BRAD: Yeah. So sometimes I pull it out of my butt too. You just can't tell that's where I document it.GEORGE: Yeah. But at least when you, when you pull it out of your butt, I feel like you pull it out and then you document it before you send it. So it looks way more put together. Then I'm just like, I'll record another video for you. Hold on. I'll text that to you later. I'll send you an audio message. And I was like, man, I really got to get efficient with this. BRAD: There's a degree of truth to that. By the way, I was very, I was very impressed. You said I'm stoked to be here. You didn't say I'm super excited, which I think is neat. Which is the most overused video or podcast intro of anybody. I'm just, Hey guys, I'm super excited to be here with, and I was very excited that you said stoked. GEORGE: I think I did that because  I heard myself the other day say super excited again. And I listened and consumed so much in a bet on so many interviews and interviewed. They're always like, and we're super excited to have George. And I was like, I got to do something different. And I think, I think last podcast I had I was supercalifragilistic  excited. But I wasn't there today. My Marshall Mathers skills are not there on the first interview of the day, but they're going to get there. So I am stoked. So everybody listening I when I say this, Brad and I literally tax probably 40 times a day back and forth. Like we talk about everything, every business, every idea, every company we see doing it, right? Every hack and everything. And so I wanted to bring him on because he's a dear friend and. When I think about this, we have conversations that I think most entrepreneurs need to have. And we think about business, like most businesses need to be thinking about, and I'm always leaning in on Brad for his ideas and his feedback, his creative coffee, some copy, some of his ideas, which by the way, was stiletto coffee.And so we'll hear about all that stuff. And so Brad, I do have to kick it off with the same question I ask everybody, and then we can take the rails off of everything, but I would love your insight on this one. You've been in this game for a very, very long time. And so when you look back at this illustrious career of yours, what would you say was like one of the biggest lessons or the biggest mistakes that you made? Or you experienced and what have you taken from that moving forward that you utilize from this point on?BRAD: Nice, nice way to warm your guest up to a nice, with a nice, shallow, easy question.GEORGE: I told you the rails are off and you can buy time with that one. BRAD: Yeah biggest lesson, you know, or well, biggest lesson and biggest mistake are usually pretty related, but not always. You know, I think. If I was to say my biggest lesson and mistake, it's something I've been thinking about more recently and been more cognizant of it is you know, when I first got into the world of digital marketing, it was a result of I I'd read Tim Ferriss's four hour workweek, and there was a million things in that book, which, you know, takeaways one of themyou know, was that the idea of outsourcing and delegation. And it was one of those things that I was like, this is amazing. I'm totally gonna do this. And I didn't. And I ended up just learning everything myself. It became, I became very proficient at technology at doing a little bit of everything and becoming a real Jack of all trades in a lot of areas. But I do know that it really held me back and it was, it's helped me in some areas because I could, I didn't have to rely on somebody else to just do it. I could learn it quickly, figured out, just burn the midnight oil and get it done. But then I, when I look back at things I'm like I could have just easily paid somebody to do that for me.And I'll never forget, for instance, when I was talking to a good buddy of mine named Nate who is in the he was in the business and business partner. We're doing like, I don't know, five or $6 million a year. And they'd been doing this for several years and he called me up. He goes, Hey, I got a question is Aweber, a shopping cart or an autoresponder. And I go, you gotta be shitting me. I just flew on this guy's private jet. Or it was a private jet. No, like you don't know the difference. And here I was going like, I I was doing okay, but I wasn't doing this. This is a long time ago. And I'm like, that was a real moment of Holy crap.He goes, yeah, no, my team doesn't let me, I don't have a login for our, Aweber system. So I don't know what it is. I just know that it's a way we communicate with our list or something. So I'll never forget them. I remember where I was when I heard that thing. And, you know what you would think I would have learn the lesson right then and there, but I didn't. And I continued and I still do to this day doing stuff myself, rolling up my sleeves and figuring it out. And it is. One of my biggest mistakes. It's a lesson I have to keep on learning and relearning and relearning, but it's become much more cognizant. Now. I think it's become more cognizant now because I just finished Ben Hardy and Dan Sullivan's book, not how, but it was one of those things that really shine the light on it was like, I keep on getting bitch slapped across the face with a lesson that I know, and I've done this to some degree, but just nowhere near as much as I need to. And I think that's really become my theme this year more than anything is I continue to have, like delegation is the number one delegation and leadership at the two number one skill sets that I believe that are underdeveloped for myself and I'm trying to develop more. GEORGE: Yeah, I think that's actually some actually, I think it's funny because you and I probably feed each other with this one because we both do it. We're like, Oh, we got to figure it out. Let's go figure it out and then we'll know what to do. And then we're like, Oh, we got to delegate it.But by that point, we're so endowed of like, we can do it faster. We can do it more effectively. Oh. And like, we talk about this, like the amount of ideas I've run by you. And you're like, why don't you just have somebody do it? Or then you're like, what about this? I'm like, Oh, You know, outsource that one, but I think it's a really important topic. So I love  it.BRAD: I'm a quick start. And I'm very impatient and you know, a real quick exam example, there was a Shopify thing they're like, okay, well we need this app installed correctly and I'm not a coder or whatnot, but they're like, yeah, that'll take three to five business days. And I'm sitting here going, I can't. Like the, the burn of me going, like, I cannot wait three to five business days for you to like install something like, or the instructions they're just give them to me. And I was looking at them. I'm like, I can do this by God. I can do I, and I appealed myself away. I go, Nope, I'm just going to wait. And that honestly, that was painful to wait GEORGE: Well, that's happened. That's happened to me a ton too. I mean, that was probably my biggest downfall in caveman was the fact that. I didn't have like this business influence of people. I had this, I have to survive and figure this out on my own. And it took maybe five years of me running that business for years before I even met any other people in the business or new internet marketing lived outside of what I was doing. And so the amount of times I brought my website down, the amount of times I broke stuff, the amount of times I've made mistakes that took like 18 weeks to figure out that like, Oh, I haven't had an email up in 18 weeks cause the form's been broken and 300 people a day were trying, like it had real world implications, you know?And that's, that's something that, you know, it's funny as your friend that happened, we just finished, you saw the webinar, but we just finished a launch and you and I are the same cause I'm a quick start to and patients is that one thread. And I think it's the thread that's weaved between, you know, delegation but leadership, because that, that whole thing is really understanding the big picture and playing the game. But I remember they were sending me some stuff and I was like, Oh, I don't like it. And I went to go change it. And I don't have logins and passwords anymore. And I only have a team if I have a team of three and they're amazing, but they're like, Nope, Nope, Nope. And so I have to funnel everything to Slack and it was, but then once I got over that hump of like, Oh, I can't like, I can't get into it. I can't fix it. I felt a thousand times better on the other side, like literally being like, Oh, it's out of my hands. And so I'm like, I'm going to go work out for an hour. And then I came back and it was fixed and somehow, you know, it magically happenedbut when you, when you think about that, like how do you define the line?Like, cause this is what I'll say about you, Brad, again, like what I love about you is you and I can dive down any rabbit hole and have deep levels of understanding and knowledge from an awareness perspective. And. What I love about that for me, like, I use it as a gift and you have the same one is we can look at a challenge or a problem, and then we can see it, but we can also pull ourselves up and see all the other things that are affecting that challenge by having that understanding.And so one of the things I struggle with is where do I put my focus on getting that level of understanding and where do I put it of like, Oh, I just really need to keep that outsourced all the way, because I've lived in this. I need to understand it so I can outsource it or utilize it or show a better, but like, how do you navigate that.BRAD: Well, that's happened. That's happened to me a ton too. I mean, that was probably my biggest downfall in caveman was the fact that. I didn't have like this business influence of people. I had this, I have to survive and figure this out on my own. And it took maybe five years of me running that business for years before I even met any other people in the business or new internet marketing lived outside of what I was doing. And so the amount of times I brought my website down, the amount of times I broke stuff, the amount of times I've made mistakes that took like 18 weeks to figure out that like, Oh, I haven't had an email up in 18 weeks cause the form's been broken and 300 people a day were trying, like it had real world implications, you know?And that's, that's something that, you know, it's funny as your friend that happened, we just finished, you saw the webinar, but we just finished a launch and you and I are the same cause I'm a quick start to and patients is that one thread. And I think it's the thread that's weaved between, you know, delegation but leadership, because that, that whole thing is really understanding the big picture and playing the game. But I remember they were sending me some stuff and I was like, Oh, I don't like it. And I went to go change it. And I don't have logins and passwords anymore. And I only have a team if I have a team of three and they're amazing, but they're like, Nope, Nope, Nope. And so I have to funnel everything to Slack and it was, but then once I got over that hump of like, Oh, I can't like, I can't get into it. I can't fix it. I felt a thousand times better on the other side, like literally being like, Oh, it's out of my hands. And so I'm like, I'm going to go work out for an hour. And then I came back and it was fixed and somehow, you know, it magically happenedbut when you, when you think about that, like how do you define the line?Like, cause this is what I'll say about you, Brad, again, like what I love about you is you and I can dive down any rabbit hole and have deep levels of understanding and knowledge from an awareness perspective. And. What I love about that for me, like, I use it as a gift and you have the same one is we can look at a challenge or a problem, and then we can see it, but we can also pull ourselves up and see all the other things that are affecting that challenge by having that understanding.And so one of the things I struggle with is where do I put my focus on getting that level of understanding and where do I put it of like, Oh, I just really need to keep that outsourced all the way, because I've lived in this. I need to understand it so I can outsource it or utilize it or show a better, but like, how do you navigate GEORGE: Yeah. Yeah. And I think, I think to 80% is where results live for our customers too. Cause I feel like what happens for me? I mean, you and I have had this, we've worked with, we've had some shared client experiences lately that we laugh about.  But you know, I find that like that 80% is typically feels like 120% for the client.It only feels like 80% of the backend. And so, but I have that thing as well, and I felt wrong. This is extremely validating. It's funny. We haven't talked about this, like over our coffee or beach Hangouts or long strolls on the beach and by the way, For everybody listening, Brad and I really do go on long walks on the beach together.It is a fact and a deal. If you're listening, we'll have to do a three-way walk one of these times visiting again but it is extremely valid. Cause Brad what'll happen to me is like, I'll have this idea, right? Like somebody will come to me with a challenge or a problem or be like, how should we sell this?What should this look like? What should the hook be? And my brain is thinking about all these possible solutions and they want an answer, but I literally am like. I kinda need some time to like, get my hands in it and build it. Like I know in theory what it, what it should feel like and look like. And I don't, I don't know if it's not a skill set or maybe it's a part of my process. I need to take that and then literally go put my hands to work per se, to then help clear up the picture of like what I could tell them to do or what I could guide my team. Hondo and I don't, I've never met anybody else like that. Cause I've met the, you need to delegate it or you need to outsource it.And I was like, but I think for me, the art of building it is actually where I get the clarity on what it should look like. And so for me, I've been looking at that of like, When I do that, like understanding like, okay, I'm going to do this. Like I like right now, my team and I are building this, do content dissemination strategy. Like that's really effective and really done. And they're like, and I can spit where they're like, what should it look like? They're asking me all these questions. I'm giving him and answer. Like, I'm still confused them. Like, cause I haven't built it yet. I was like, just give me a day. And I sat down on my iPad and I was like, okay, this and this and this and this.And I sent it to them and they're like, okay. I'm like, yeah, go build that. But I think what I'm doing now is like giving myself a container that like, I can build to create clarity, but not a result. That's kind of like where my razors edges, like I ride a unicycle down the middle. And so it was just really validating, hearing.Hearing this cause I look at you and what I love about you is like, I would think of you, like if I was to reference you to somebody else, if somebody asked me about you the other day I think it was Alex, Alex asked me and he's like, so how would you describe Brad? BRAD: I'm talking to Alex after this call, by the way.GEORGE: Perfect. Well tell him, I said, hi. Hi Alex. I know you listened to this. Love you brother. But I was telling Alex, like, how would you describe him? And I like pause for a minute. And like, I had to go into my arsenal and I was like, Well, Brad is like me, but not like me. He's a Renaissance man. That gets big picture all the way down to the details required to make it happen. And he's a walking encyclopedia of knowledge. BRAD: they call me Brad PediaGEORGE: like seriously, like for those of you that are listening, like, I hope you get to share coffee with Brad one day or Brad and I, or come to an event. That he's at and speaking out with me because you're the only person I know that like we'll be sitting there.We'll have like a four minute conversation and not only. Do you converse, but you converse with reference material off the top of your brain, and then you follow up with it by like sending a book, like we'll leave in an hour later. But I was like, Oh, remember we talked about this from Dan Sullivan's book at 80%. Here's my notes in Evernote on this. And by the way, like you should take this and apply this into your business. BRAD:  I've already made two book recommendationsGEORGE: We're only 16 minutes in and there's two and I, I just started who not how so? I'm actually really excited about that one. Cause I loved Ben's work.BRAD: I'll send you my notes in Rome. GEORGE: Yes, I'm here too. I was in Rome. And so the reason I'm asking that too is because when, when I look at you, you have this. I don't want to call Jacqueline high, but we have these two containers that you and I live in. Right. Container one is like, we create, we go create ideas, solutions, solve problems, do client work.But then the other side is we have this kind of consume where we, you know, get in knowledge and. You know, expand our research and deepen our reference material. Right. So when you look at your day, and this is something I've not talked about on the podcast a lot, but something that I've been really leaning into, when you look at your life, like if you were to percentage it out of like consumption versus creation, like where do you put that?And then why do you. You know, consume like you do and take the notes that you do, because like you've inspired me massively. Like I'm using Rome research, it started with WorkFlow like, I now read an article. I make a note about the article to put it into my PKM and things like that. But I would kind of love to hear your thoughts and your process on this, because it really makes you extremely valuable. And it's almost like you're just at the center hub of either you have the answer in your brain or you have this catalog to go into. And for me, The reason I'm asking is because one of the struggles I have as an entrepreneur is the FOMO of like, I read something and I'm going to forget it. I thought about something and I'm going to want to implement it.And it like stays open in my brain unless I get it down. And I'm using your PKM system, but I think you're one of the best in the world that I've ever seen at this. So I would kind of love your thoughts as how you balance that and how you do thatBRAD: So one of the first questions I think you asked is the how I bounce, like consumption versus. Production and creation.I consume way more than I can create to my much to my chagrin. I need to do, I love creating and I like to do more, much more so, but I'm just more, it's more natural to just jump into consumption mode because I can learn, I can learn and digest things quickly. And I'm really good at like, I've got that down.Like I've got that cadence down. I canand I'll explain that in a second, but. But I need to do more creation because I, you know, if you just consume for the act of consumption and, you know, hold it back without putting it back out there enough, you're not really adding value to the world. You're just like, almost like miserly collecting money, but never spending it or investing it.So that is one of the things that I've, I tried to do more so of his creation, but I mean, what I do when it comes to seeking out information, I want to learn, I guess, you know, I guess there's, and I'll give an example here.,there are certain things I will do to go say, okay, I need to know something about X.I'm going to go search it out and then there's the other one, which is, I just stumbled across information. Maybe I subscribed to a newsletter or two or go to a blog that I go to once in a while and I find something and I just go kind of deep down that rabbit hole and I click the links and I follow the trails and I just see where it takes me. Or I stumbled across a book that kind of peaks my interest and Iget into the book and then that book will maybe either bring up other ideas or articles or things like that.And I'll kind of follow that rabbit trail. I'll just follow my curiosity, which I have intense intellectual curiosity of. And with that. I mean, I don't know, it's random, I'll stumble across something. And I love that by the way, as I love stumbling across something that I'm like, Oh my God, Holy crap. My mind just blew. This is totally new. That's that idea of discussion. Something like hidden treasure, whether it's an article or a video or something like that  is one of my favorite things. And I try to bake that into my marketing which remind me, I'm going to make a note to circle back because I think it's a really powerful marketing strategy is the concept of discovery. So I'm just making a note to come back. GEORGE: That's why it's one of the steps in the customer journey BRAD: So the other side is when I want to, when I, when I specifically want to learn something about something else. So for instance, this is a, this is a. This is a trick. I don't tell a lot of people because it makes me look like I'm magic, but my God, that's so smart.Where did you come up with that? So if I'm working with a client for instance, and they are Well, actually, I'll do this. You know, we mentioned a stiletto coffee. I had a coffee business failed coffee business, but not withstanding, but they asked that GEORGE: the assets weren't a failure. Cause I love, I love watching all the stuff you create.BRAD: It was cool. The economics just weren't working out and the opportunity cost was hard. But when I started off doing this, I didn't know anything about it. And the very first thing I did was I typed in like coffee brand inn Google plus marketing case study. Any product niche or whatever you're doing, type that in, and then add a modifier plus marketing case study.You would be blown away by the kind of information you can find because there's everybody from universities to big brands, to whatnot, doing case studies on the, you know, what a, a brand did or a company did to go from zero to hero. It's a zero to hero story. Rags to riches, especially with companies is one of the types of stories that people love telling and people love reading about.And they're out there. I've got a friend of mine who has a sex toy business. And he was asking me for some ideas the other day about man, how do I market sex toys effect? I just don't know. And I was like, let me think about that. And I'll get back to you. Some ideas I literally went to the web and I just liked it like sex toy plus marketing case study.And I found a bunch of them and I sent them an article with a bunch of ideas. He's like, man, this is brilliant. Like how do you build these things? Google university. So that's an idea, or that's an example of having a very specific thing in mind to go, okay. What do I need to know? Has somebody else done this? Who else like great reference back to the book who not, how, who else has already done this work for me that I don't have to reinvent the wheel. And I love marketing case studies because they actually lay out exactly what you need to know. This is how they got their first customers. This is how they got traffic. This is how they scaled. These are the problems they ran into. So that is a funds secret weapon that all your listeners and viewers should just do. Take your business. And take the industry or the product type or whatever, whatever it is, and then type in Mark plus marketing case study.The other things I do when I'm, when I'm trying toremember information or things that I learn, I, I just. Try to do what I think Tiago forte call. Who's a thought leader in the space of personal knowledge management calls, progressive summarization. I try to look for something I highlight. I use a tool to highlight andlike a webpage, for instance, w it's like you're highlighting in a Kindle book.And I'm looking for the things that I might want to reference back to later on, because those are the things that are gonna give you the context for what. Your reading is about, and then I will copy those. Like I might read an article and just have three or four highlights. That's fine. I may have 50 and then I'm going to copy those over into. You a tool you can use Evernote, I'm using ROHMGEORGE: what do you use to highlight on the browser?BRAD: If you're using ROHM, actually, you don't even need Rome for this, but it's awesome. It's called ROHM, R O H M highlighter. It's a Chrome or brave plugin it's free and it allows you to,  It allows you to copy something. Yep. Andand that's like, every time I highlight, I'm just highlighting things and the highlights stays and then you click a button at the bottom of it. This has copy all highlights. And then when you paste it into whatever note taker you're using, it pulls in the title of the article URL and then bullet points on it. So it's just like highlight, highlight, highlight, highlight, copy, and then paste where I want it. And then what I'll do is I'll go through those, those highlights and I'll look for like, this is the progressive summarization. I'll look for the biggest ideas because I don't care if you're reading a book, an article or whatever, no matter how good it is. I don't even think we retain 20% unless it's a very short article.If you, if you walk away with. 5% of the big ideas. Congratulations. But then, so what I'll try to do is get what are the few biggest, biggest ideas from that and for instance, using the example of that book, who not, how so I highlighted the hell out of it through Kindle. I exported those highlights into ROHM, which is also easy to do. But that's not what we're going to talk about now, Google. And then what I did is I went through and I looked for of those passages in there. I looked for the most poignant ones and I highlighted them again, or I bolded them or I pulled them out and I'm like, all right. If I just remember these three things, if nothing else out of this entire thing, this is what I want to focus on. And it's a vote, the process of doing that. Integrated deeper in your mind, even though I'm looking only looking for a few things, it reminds me, I never thought about this until right now, it reminds me back when I was in high grade school and high school, I was eight. I would have been a cheater. I had full intent to cheat my ass off, but. The act of trying to cheat, made me learn it. For instance, I would create these really small writing little crib note sheets, like cheat sheets that I could put like in my pants leg or something. So it, I was going to go into class, I'd have all the answers. And I went into many classes with the cheat sheet, stuck in my shirt pocket or something like that. And I never had to pull it out because the process of building the cheat sheet caused me to learn it. So if I wanted to cheat, I was like, I didn't have to, it was cheating.GEORGE: So I, I love this. I opened three loops in the question.They've all been closed, but I think one thing two sides of this, and I think this is really important, especially going back to the opening of this, where like you talk about like your two threads that you're working on being delegation and leadership development. Right. I think this ties into a perfectly, when you think about consumption, you talked about intentional consumption or accidental consumption, but I think what is so powerful about both of them is that they both have a really tight container on them.If it's intentional, it's a, I'm going to find something. So you go, you find it, then you're complete and you implement it or you note take it. But then when it's accidental, you don't find it. Get the dopamine hit of it. You find it. And then you summarize it and you put it into something so that you can integrate it. You use your, and for those that, when we say PKM it's personal knowledge management, it's just basically how you take notes or how you access your own information or things like that. I Brad's way more versed in it than I am. He just teaches me what to do and I follow what he says. but then the accidental side is like, okay, if I'm going to consume that's right.I come across this article, making sure I don't just read it, but I read it. And then I take. Contextually or something that resonates with me so I can remember it and apply to my business. Then you file that away somewhere like a note system or an Evernote or something along those lines for reference.BRAD: Yup. Yeah, exactly. The goal, which is what I particularly love about ROHM, but the goal is not to have to file it away in something like, okay, I need to remember that this goes in this file folder or category or whatever the goal is to either use certain keywords or context when you're taking notes. And it doesn't even have to be much like if I'm wrong. If I read an article about copywriting and I save it over here, all I have to do is put the word copywriting or sometimes a hashtag copywriting on the notes, because then I can go back. To my notes. It's like, man, I remember what was that thing about copywriting?I just type in copywriting or I click on the hashtag and it'll pull it up. I can kind of scan. I go, Oh, that's where it is. Yeah. So I always just think of, I don'tI'm very unorganized when it comes to taking notes when I like to categorize them and things like that but because I'm so methodical about like keeping the right notes and making sure that there's context behind it, when I need to go find it, it's easy to find.I just type in the keyword or two that I'm looking forand you know, the, the loop I didn't close and I wrote down here is discovery. So I love that it's it is one of the things that humans love the Most like, we absolutely love it. We love going on treasure hunts. We love you know, just going to explore it's something built into our DNA. It's why we are explorers. Why we explore the West when the settlers came here, et cetera, we love discovering new things because there's that dopamine hit, I guess it's a dopamine hit of novelty. Like, wow, this is so cool. A lot of times we don't bake that into our marketing and our business in letting our, instead of shoving our product down our customer's throats, I was like, check out what this is like, I'm just sticking it in front of your face. I've found that some of the best Mark and I'm trying to think of some really good examples is when you discover something and it almost feels as like your. Discovery almost like a lot of people love discovering a new band, like an unheard of band that then catches fire. And even if I listened to a DJ or a band, I'm like, this is fire.This is amazing. I want to tell other people about it because I, I don't believe that everybody knows about this yet because I, if I discovered it, it means it was, it wasn't. In front of my face the whole time. And we love sharing discoveries with our friends. That's why things go viral. It's, there's a lot of that.So it's, I'm always trying to find a good, I don't even have a framework for this, but how can I let my, customers discover what I'm trying to sell them as opposed to for speed it. Now, sometimes that could be maybe an article that you're writing. Maybe this is like top of funnel material that you're writing about something else. And you, you may just briefly mention your product where the, your product is not the centralized focus of, of what you're writing, but you're allowing them to go, wait, wait. What's that? Yeah. Almost, I actually think you can almost hide something just enough. It's almost like an Easter egg popping out that I, I see the color, but I only see part of it.People will pick up on that. We're trained to pick up on it. It's like, wait, let me re let me click on that and go check it out. Especially because if I'm not trying to force, feed it down your throat. It doesn't smell like an ad. And actually, this is one of the things that I'm working on right now with a model, right?Like there's a, a landing page template, like a native ad article. And you're no, you know what I'm talking about that I'm sure now, and this one, the way I've built it, the way they've done it and the way I built itto model that. Is at the top of the funnel article about a certain thing, it's not about the product. And then when they get to the product, you know, when they get through the article, it hammers home, this is the product you need. Go get it. It's very direct. I want to test out a version that just kind of mentions it you know, this product in a couple places, but doesn't hammer it home and see which one of them leads. Like how many of them catch it and follow that rabbit trail, like, Oh, wow. That's interesting. Tell me more about this. And it'll be, interesting marketing tests that I'm working.GEORGE: Yeah. Well, I think it's so important about that. Like, I actually want to pull this thread with you cause we can talk about this all day. This is fun stuff. So when we think about like marketing, right? So one book recommendation based on what you said, discovery for everybody listening. I recommend Jonah Berger. Like there's no tomorrow. Brad jumps on this one too, but the book contagious talks about why things catch on and why things go viral. And the reason we share discoveries because Brad and I probably text each other two to three new discoveries a day, like no joke. We were like brainstorming. Like how can we submit links to each other without him coming through our texts? And we're playing with some stuff right now. But, you know, I, and I don't want to sound like a broken record, but there's only one of five reasons people share things. They discover humor, credibility, social status, education, or controversy, that's it. Those are the only five, right? So if you discover something and you're like, Oh, my friends will think this is cool while their social status, if you discover something and it's helpful, my friends will use this. You get credibility for helping them. If it's like this new way to do marketing, you get the education points.Of course, if it's controversial, you do it. But what you said, I think is so powerful because I think Brad when we look at the state of marketing, you've been in this game just as long as I have, if not longer.I tend to see if there's two cases, there's a camp of like direct response, like hard sell, sell, sell, sell, sell, and then there's this camp of like value based content based, you know, longer journey.And everybody tends to swing to one of either sides instead of realizing that they both are required. Right. Because when you think about like that article that you're writing. And so just for everybody, You know, wondering like who we're talking about. It's like writing an article about benefits and then introducing a product, you know, passively or writing an article about the product and be like, just buy the product.They both belong in marketing, both of them, and they belong at different parts of the customer journey. And so when we think about this, like I love thinking about. Like, Oh yeah. Like if I understand a customer journey, that's not linear, it's not three days. Right. It's not like, step one, step two, step three, step four. It's a matter of them discovering, you know, when they're going to invest in, when they're having that pain point, when it resonates with them and they all are a part of the ecosystem. Right. And so when you say. By the way I would love to see this. I already know the answer to this test because it's going to be both.And I know the company as well. So, you know, we think about that. You know, a lot of terms people use is like top of funnel, middle of funnel, bottom of funnel. But really when you break that down, it's just like cold, warm, hot that's that's really level of awarenessBRAD:  It's actually, when you break it down even further, it's, it's love, you know, the, the age old marketing formula, AIDA attention, interest, desire, and action. Those are levels of awareness and desire, right? GEORGE: well, and so the reason. I say that it's both for everybody. Cause like I'll help people go on the content side, right. Where it's almost like an Easter, like, Hey, we're going to help you. We're going to help you. And then you discover the link click through. Right. That works really well. It's amazing because it only gets the right customer at the right time to click through everybody else had a positive touchpoint, but then you get to a point where there are some people that will get the touch points and then they'll never click through, but they want the product. And then you have an article that they can see and read about like, no, no, this is why you need it. The product, like this is what it's going to do for you. And this is how it's going to help, you know, like literally now is the time to go. And so I say this because I see these two camps and it's almost like it's either direct response, boom, boom, boom, boom, boom. Or it's like this value based. And I think everybody has to realize that they belong in the same world and it's the customer journey above it, you know, that does that. BRAD: And that's the real nuance and art to it. And you got to test it out and some stuff, I mean, I don't even depend on it's like, you know, I I'm going to run this test and it may not work. It doesn't mean it, the concept doesn't work. It means the execution may not have worked, but one of my favorite quotes and I don't know who to attribute it to, but I've used for years is that marketing is nothing except guessing and testing. And guessing and I think I'm going to guess if it's going to work. I don't know. I think it will, but how many times have we guessed something at work? And it flops like, like this is going to hit a home run and it's, you know, it's crickets actually. GEORGE: That gives me a good question. When you, when you think about that. Cause that, that one, that's a good one. The amount of things that I've made seven figures on that I was like, this will never work. Like there is no way this will work is like mind-blowing. So like when you think back, like what was one of your like biggest surprises of like the guessing and testing where you're like, I can't believe this work. Like whip out the secrets. Like if it was painfully obvious or not painfully, obviously it was painful for you to share, like you ask your guests to do, BRAD: I'm trying to think if there was one of those where I'm like, how the hell did that work?I'll tell you, I'll tell you the one that I thought for sure would work. And it flopped It took a lot of work. It actually burned me out of an entire niche and I sold the business. So this is like shit, 10 years ago, maybe pushing 10 years ago. What I had, I had a product yeah. Long time ago in the dating advice niche. And it was selling magic tricks to the whole guy, all the guys selling pick-up artists. I was like, I'm gonna show you how to use magic tricks to throw that in your flirty game. That was the very first thing I ever started off with selling information on online and it was fun, but then I decided, okay, I'm going to create a product in for just strict dating advice. Cause I had this big list and I had all these affiliates and at the time there still is, you know, there's a million what do you call them? Virtual summits out there right now, right? Yeah. Familiar. Yeah. And for those who are not, which is probably nobody, who's not familiar with the virtual summit, it's, let's say I'm going to do 25 different interviews with different people about topics on marketing or in this case, dating. I've never liked them. I see no value in those things. Cause I don't want to sit through 25 interviews. I mean, there's podcasts out there right now. I can download them on demand. I don't want to sit through this and then buy them, et cetera. And there was, I don't have time to spend 25 hours. Rigso this is the problem I'm looking to solve.Now I said, but I have all these relationships and they have traffic and I want to do something that I think would be a better product and a better way to consume their advice, the, this expert guru level advice. And I never saw anything like this exist. So there's the problem. The solution was I'm going to interview 25 of the top dating experts in the world. And I'm going to ask them each 25 questions. Okay. And all of these questions are broken down into categories, such as like for example, what would be, you know, if you're a single guy it was all designed for guys. What is your best, uh, way to approach a woman? Like let's say, during the day outside of a bar.And then the second question is what would be your best advice to an approach? A woman. In a, in a bar nightclub environment. another question would be like, what would be the, you know, how do you keep a conversation? How do you keep a conversation going after the initial opening and what I did, these are 25 most commonly asked questions. And I was just like, I'm going to ask every single person, a very regimented set of questions so that everybody, all 25 people answered all 25 questions. Now in start, instead of giving you the full interview. What I did is I painstakingly hadan editor go through each one of them and break out all 25 little clips just of them answering. The question and right. Just the question. And then we built this matrix online, inside this membership area. And all you had to do was like, all right, here's 25 questions. Which question do you want to know the answer to right now? And I may want to go to the part where it says what's the best way to get a girl's phone number, something like that. I don't know that. I don't think that was the question, but you click on it and then you see a grid of all 25 gurus. And a little play button on their face and you just click it and I can go around to hear the two minute answer to each, each person's perspective on this little question, are you following me? You understand how this work? I'll tell you, I'll tell you the one that I thought for sure would work. And it flopped It took a lot of work. It actually burned me out of an entire niche and I sold the business. So this is like shit, 10 years ago, maybe pushing 10 years ago. What I had, I had a product yeah. Long time ago in the dating advice niche. And it was selling magic tricks to the whole guy, all the guys selling pick-up artists. I was like, I'm gonna show you how to use magic tricks to throw that in your flirty game. That was the very first thing I ever started off with selling information on online and it was fun, but then I decided, okay, I'm going to create a product in for just strict dating advice. Cause I had this big list and I had all these affiliates and at the time there still is, you know, there's a million what do you call them? Virtual summits out there right now, right? Yeah. Familiar. Yeah. And for those who are not, which is probably nobody, who's not familiar with the virtual summit, it's, let's say I'm going to do 25 different interviews with different people about topics on marketing or in this case, dating. I've never liked them. I see no value in those things. Cause I don't want to sit through 25 interviews. I mean, there's podcasts out there right now. I can download them on demand. I don't want to sit through this and then buy them, et cetera. And there was, I don't have time to spend 25 hours. Rigso this is the problem I'm looking to solve.Now I said, but I have all these relationships and they have traffic and I want to do something that I think would be a better product and a better way to consume their advice, the, this expert guru level advice. And I never saw anything like this exist. So there's the problem. The solution was I'm going to interview 25 of the top dating experts in the world. And I'm going to ask them each 25 questions. Okay. And all of these questions are broken down into categories, such as like for example, what would be, you know, if you're a single guy it was all designed for guys. What is your best, uh, way to approach a woman? Like let's say, during the day outside of a bar.And then the second question is what would be your best advice to an approach? A woman. In a, in a bar nightclub environment. another question would be like, what would be the, you know, how do you keep a conversation? How do you keep a conversation going after the initial opening and what I did, these are 25 most commonly asked questions. And I was just like, I'm going to ask every single person, a very regimented set of questions so that everybody, all 25 people answered all 25 questions. Now in start, instead of giving you the full interview. What I did is I painstakingly hadan editor go through each one of them and break out all 25 little clips just of them answering. The question and right. Just the question. And then we built this matrix online, inside this membership area. And all you had to do was like, all right, here's 25 questions. Which question do you want to know the answer to right now? And I may want to go to the part where it says what's the best way to get a girl's phone number, something like that. I don't know that. I don't think that was the question, but you click on it and then you see a grid of all 25 gurus. And a little play button on their face and you just click it and I can go around to hear the two minute answer to each, each person's perspective on this little question, are you following me? You understand how this. BRAD: So that was one where I thought this is a brilliant product. Granted I still like the idea of the product. Maybe my marketing chops were not up maybe to snuff at the time. Maybe I just didn't know how to sell it. Maybe I was so burned out after having created this product before selling it that I didn't want to do it anymore, which is why I'm a big proponent these days of sell it first created after you validate it. There's a super long drawn out emotional story of me thinking this is going to be a great idea. And it flopped still little coffee was another one. I had a great brand, a great idea, a great hook, great graphics and everything else. And I just ignored the unit economics of how is it going to make this work? And I put blinders on and it, and I just couldn't, I couldn't do it. So best ideas be damned. It was a, you know, a failed venture.GEORGE: And for those of you wondering about coffee, I owned a coffee business as well. Um, I don't think there are effective unit economics and coffee companies. Quite frankly, we figured it out, but yeah, that's a, that's a good one. That's a good one. So I'm gonnaI'm going to take back to something you said earlier because you opened a loop and I found a solution to that. BRAD: Who was that? GEORGE: So the quote marketing is nothing by guessing and testing. Do you want, do you want to know why it was set on your podcast? BRAD: Well, but by me or somebody else?GEORGE: Nope. By ToddBRAD: Todd who? Todd Brown, Todd Brown saidGEORGE: Todd Brown said that on your podcast, I went to the good old Google. I couldn't do it with just the quote. I had to put it in quotations. And then you code up, uh, as the first two results. It's not easy. You have to get the guts to go on the rollercoaster ride. I've heard many people say marketing is nothing but guessing and testing. So he said it on your podcast. BRAD: Ah, good old Todd. GEORGE: Yup. Awesome. So when you, when you think about that, like I, so like my brain, when you were talking about like that dating on demand thing and that thing, I was like, that's a genius idea, but then my immediate brain went to, I've had a lot of experiences like that, where. I was like, this is it. This is what they want. This is what they want. And it never worked because I was reminded that that isn't what they wanted. That's what they said they wanted. But a lot of people, like I said this to somebody before I said, what's interesting is like, everyone's like, Oh, I love this keynote. I love these Ted talks. I love this, whatever. And I was like, but there's three takeaways. Right. I could give you all three takeaways in 35 seconds to 90 seconds. I was like, but these keynotes take an hour, but they're just delivering three takeaways. It's literally hook, story, takeaway, story, takeaway, story, takeaway, you know, close.And I was like that, that storytelling part. And even like that looping back into discovery part, I think is such a critical component because I think the ideas are always there and what I have found most of the time. Is when I was like, this is the best solution. Like, this is the best product. This is the best implementation. This is the best, everything. It's very logical because I'm like, here's the actual doing solution, but it's missing the feeling that they're looking for. And there's that disconnect in between them all. It happened to me numerous times. BRAD: Yeah. And you know, it also goes to show that sometimes like the very first product I ever built, I built a product that I would buy. If it existed, I was like, I'm building the solution to my own problem. And this one, I was doing the exact same thing. The first one worked the second one didn't. Doesn't mean the second one couldn't have worked. It absolutely could have worked, but it didn't. And it goes to show that yes, sometimes building a product that solves your own problem,  is a great way to do it. And sometimes it's definitely not because not everybody wants that problem solved or not enough people want that problem solved. So you gotta, you know, you gotta kind of figure that out and do a little bit more research upfront. Which,  if you're a quick start, that's hard to do. I have to slow myself down and go through a three-step process. That is been super critical for me that when I, when I skip it, I usually fail when I don't skip it. I usually succeed. And I'll touch on that. I know you, and I've talked about this, this Disney, uh, dream storming process GEORGE: when you, yeah. Yeah. You shared this with me. I use this all the time nowBRAD: It's so it was so important to my success, that it was a very first podcast episode. I did like six years agoand I learned it over a decade ago when I was studying NLP and they were, they were talking about this concept of howRobert Dilts, who is a, one of the pioneers of neuro-linguistic programming, went back and studied the strategies of all these geniuses throughout history.And one of them was Walt Disney. And when he found that what Walt did washe had separated out the. I guess the three internal, you could call them voices or States of mind whenever we are planning or a new project and it can be a business, it can be anything. And this was into the dreamer. I'll use Robert Delta's language, the dreamer, the realist and the critic. Or the spoiler, or this could be the dreamer, the, the do the planner and then the critic.And so what happens is that whenever we have an idea and especially if you go. If you've ever had a great idea of maybe it's a business idea and you got to share it with your spouse or your friend or co coworkers or colleagues or employees, you're like, Oh, I've got this great idea. Check this out. If you're like most people, the very first thing you're going to hear is why it won't work well. Yeah. But here's why that won't work because of this and blah, blah, blah. And I think naturally we go into that thing. We hear you. Okay. There's your idea. And we critique it because we're trying to actually protect you from screwing yourself up.But nobody likes that. We're like we hear it. And then you just basically pooped on our party and like, ah, man, it's no fun. The thing is we do it to ourselves and it's not just a critiquing. We'll have an idea like.For example, I want to create a coffee. I've got this idea for a coffee brand directed towards women, and it's going to be called stiletto coffee, and I can see the, the branding and then I go out, but, okay.So all I have to do is get some coffee roasters and design this stuff and Oh, but you know what, who's going to drink the coffee and people are going to buy it, this, that, and the other, right? Like, and we have this cacophony of sounds in our head of dreaming planning and critiquing all at the same time. And there are three totally separate voices and neither one of them wants to listen to the, each other. The dreamer doesn't want to listen to the planner. He sure as hell doesn't want to listen to the critic, telling them why it won't work. So what happens is one of two things, either we have what's called idea abortion, which is I got this great idea, but then that critic popped up. Whether it's you critiquing me as a friend or a partner, or it's me critiquing myself. And we got that probably won't work for this reason or that. And I just abort the idea before it's fully baked out,. Or we do what I did instill little coffee is I was so enamored with the dream and then the possible, and I could see the plan on how to get it done. I Stipe I shoved the sock in the critic's mouth and I said, I don't want to hear your unit economics margin, profit margin, like what if people don't buy subscription. How are you going to get people to enjoy the taste of a coffee? They've never tried and buy it online, blah, blah, blah.I just ignored it. And I said to myself, what a lot of entrepreneurs do is I'll just figure it out as, you know as they come. Sometimes you can't solve those problems as they come. And it's not until you realize that, like for instance, net critic has a very specific role and it's not the rain on the parade. It's to make sure that you overcome that you're actually cognizant of the hurdles and the challenges you're going to face. And you're like, all right, cool. These are what I'll face. Now here's the secret to this whole thing. Like understanding there's the mindset of the dreamer. There's the mindset of the planner. And there's the mindset of the of the critic. The key to it is when you're, when you're in dreaming mode, don't plan and don't critique, just dream. See it playing out before you, like it's on a movie screen, like it's happening. And here, you're only asking what if.What if, what if we do this? What if we do this? What if we do this now? Once you've got a, kind of a decent little dream in mind and a vision, if you would, you're going to step into the next frame of mind or think of it as the next office where there's maybe storyboards up and all you're going to do is plan out.Okay. Here's here's what let's plan out. How given. What I know about this, how do I, how would I do this? And there's only two rules  in the planning or the realist office. And that's don't add new shit to the dream and don't critique it. Right. And then finally, once you've got  a general vision or a dream, and then you've got a general plan. Now take it into this critics mindset. And this could be by yourself. This could be with your friends and partners or whatever, and you go, okay, let's poke holes. What are we missing? Like, why not? So it's like, what if, how and why not? Right. And now we go, okay, well, it's, it's going to cost X amount of money.Do we have that money? It's going to take these resources. There's an opportunity cost. If you do this, Brad, will you have time to do that? Would you also set as important? And you can guess the final rule when you're a critique knit, don't solve those problems. Don't plan them. Don't add them new dreams, just critique and let them flow. Because what happens is when you give each one of these internal voices, its own time on stage, if you would, or on its own time with the conch shell, you know, Lord of the flies reference, they get to, they, they get to be fully heard and go and validated and go, all right. Here we go. Now you've got, now you've got everything.The key then is if to making it all work is ideally the dreamer and the planner mindset. Whether it's you or your team, you go out and you fix and you find a solution for every one of the critics objections. And if you can't, maybe you don't do it. Maybe you're bored. But if you can and you take this thing back to the critic, the critic goes, yeah, I don't see anything wrong with this green light. Now you've got something that works.I didn't do this with stiletto coffee. Like I just put the blinders on and I was like, I'm going to ignore it. And it screwed me up. And these days I do this, not only with myself, but every single one of my clients, business partners, it's mandatory for them to know this,this three-part strategy because. And even Shane who, you know, my business partners is now, he'll be like, he'll be like, Hey, so I know you're in the dreamers office. Can we step into the critics office in a second? And I'm like, absolutely. Or he'll say, Hey, I'm just in the dreamers office, go with me on this. And what that tells me is that, Hey, we're just, we're thinking, what if right now don't jump into the, all the shit that could go wrong.We'll get there.  And it's so productive by the way, do it with your spouse, like teach Lindsay, this, teach your wife, teach you know, husbands and boyfriends this because as entrepreneurs, which I think everybody listening to this is if you communicate like this, you're giving them a frame of reference for how you're thinking. Like, Hey, I got this wild idea. I'm in the dreamers office. Just go with it. And maybe it's like, Hey look, maybe we're going to move to a foreign country because our, the president we want didn't get elected. Right. Like how would we, where would we go? Like, just imagine what would be amazing if we did, like, would we go to Columbia? Would we go to France, Costa Rica, Costa Rica, where would we go? And then you just dream together. And then the next thing you go is like, okay, well, How would we do that? Or, you know, actually I'll give you another little key thinking tool here taken from the world of design thinking, which is one of the most powerful words that the top innovators use phrases, which is called, how might we, it's way more powerful than how do we, because how might we adds a degree of I don't know if it's possible, but how might, how might we do it?So for instance, you and I both have podcasts. They're not as popular as Joe Rogan's as is like, no podcast is as popular as Joe Rogan's and if you and I sat down and we go, Hey, all right, how do we create a podcast, the George and Brad show, or even your podcast, or my pockets? How do we overtake Joe Rogan's podcast and popularity?It's like, fuck, I have no clue. But if you and I brainstormed with this premise, how might we do it? Do you actually feel the shift in energy and creativity? Yeah, you go, okay. We probably couldn't, but if we could, how might we do that? And now you just play it. It allows you to just come up with wackadoo ideas and one, while that it works.So anyway, yeah. Like how might, well, if we did move to Costa Rica, how might we do that? Well, Could we, would we sell where we're living or would we just rent it out? I don't know. How long would we have to stay there and you start doing that, then you go into the wall. Well, why not? Well, Costa Rica has got mosquitoes and I don't like mosquitoes.Like, you know, I don't know you come up with stuff like, but anyway, I, I can talk for days. I did my entire first episode on this, but it's real simple dream and plan critique. Don't do it and only do them one at a time and make sure the person you're working with or living with knows. What you're doing. And it'll avoid a hell of a lot of conflict. GEORGE: Well, there's so much, so much in there and like, I just want to summarize it so first, like it goes all the way back to the opening, the episode where we talked about patience, right. Because if you have an idea and you think it has to be done today, it's not a good idea. That's firefighting doesn't create sustainable results.  And so what I love about this is that this gives you a container or a framework for taking what might feel like immediate, or might feel like urgent. And it gets you into this slowdown, right? Gets you into your parasympathetic state to really be like, okay, no, let me go through this.Let me. See, if we can do this, let me make sure this isn't costing us opportunity or costing us time. Right. And it allows you to fully bake it all. And the one thing that I will say is I am still working on this for my team, but I've been utilizing this. And the biggest thing for me is giving myself a gap between each office. So if I'm doing it on my own and I'm brainstorming, I have, I have to go dreamer and then be like, I have to go work out or take a couple calls or go walk and like schedule more time to come back and be a critic. BRAD: So, when I learned of this, it was in a work, it was actually a three-day workshop teaching two or three day workshop teaching just this. That was all, it was the Disney strategies of GE leadership workshop, right. Taught bio,  to women in Dallas, Texas. What was brilliant about it is when they did it, they go, okay, we're going to use, what's called in an LP, spatial anchoring. So you are going to be in this part, like you're just going to stand here when you're dreaming.And we would go through this with a partner. All right. You and you. You'd be standing up and the physiology was also important. So with standing up, I would kind of bounce on my toes and I get the energy moving and I look up and I imagine I'm watching it on a TV, like on a, on a movie screen. And when we were done about to move into the other move into the other frame of mind, we stepped out into what they call meta position, which is basically out. And we would say our phone number backwards in order to just cause it just causes you to get out of that thinking. And we go, okay, like, Nine four, three, two, one blah, blah, blah. And it's like, all right. I've kind of cleared the clear that out. Like defragged it. And now I'm going to step into the other one and then I'm gonna defrag it, say my phone number backwards.So it's the exact same thing you have to give your, your mind the ability to change it up when I'm doing it at the house. Like I will I'll go for a walk when I'm in my dreamer mode. I'll come back to my office and sit on my computer and I'll map it out when I'm in realist and I'll go sit in my I've got  a recliner over here and I'll go sit in the recliner where I usually read and think, and I'll go there to critique. So I, 100% change it up and need space in between.GEORGE: Yeah. Those, those state changes are, are massive for us. And for entrepreneurs, what I have figured out, like one of my biggest keys to success is space. Like just space, right? But in that also, and Benjamin Hardy actually talks about this in his first book, which is designing your environment.Oh, you're saying using the principles of like NLP to get you into the States. And so, you know, if you're in an office, you can do this with your colleagues in different places. If you're working remotely, do it on different calls, like play with these things of state. And being like, if your guys are going to do a dreamer meeting, like, you know, do some breath, work and play a fun uplifting song that like gets you childlike and then schedule another meeting.Even if you take a 10 minute break in between them, or if you're doing it on your own, make sure that you're giving yourself that space to clear and get back to neutral and get back to neutral. So you can embody this. And I was doing a podcast of the day, Brad wood Stefanos for a show we're going to launch, bu

Phil’s guest on today’s show is Brad Finkeldei, a former IT professional who is now on a mission to help 10,000 people-pleasers become confident, and to do what they love.  He teaches his clients how to find their purpose, and how to powerfully share their stories so that they stand out in the job search process. Brad discusses the importance of listening to the voice inside that guides us from time-to-time, and why we should endeavour to find the confidence to speak out on our own behalf when opportunity knocks.   KEY TAKEAWAYS:   TOP CAREER TIP Always speak up for yourself when you have the chance to. A missed opportunity to share ideas and put yourself out there can haunt you for a long time afterwards. It can also help to identify issues earlier, and prevent unnecessary pain later on.   WORST CAREER MOMENT Brad once turned down a huge opportunity for career development because of a lack of self-belief. Sometimes the opportunities that we are given are as a result of an outside perspective that other have of us.   CAREER HIGHLIGHT After arriving at a new position, Brad discovered that despite a glossy exterior, the back end was archaic, and the turnover of staff was high. Brad could see the trajectory he was about to follow and took the brave step of leaving for a new position.   THE FUTURE OF CAREERS IN I.T Everything in IT is gradually becoming simpler and easier through refined systems and processes, and the advent of new technologies that allow us to achiever far more.   THE REVEAL What first attracted you to a career in I.T.? – From an early age, Brad was enthralled by the creative opportunities that technology provides, and yearned for a career there. What’s the best career advice you received? – To always speak up for yourself. Far too many people never share what it is that they want. What’s the worst career advice you received? – To do a job for the money and nothing else. It’s far better to be happy in what we do, than to be unfulfilled in exchange for money. What would you do if you started your career now? – Brad would stick to his strong points and focus on the areas in which he works better, such as people management. What are your current career objectives? – Speaking up is Brad’s current focus and doing his best to build his own business. There have been confidence issues in the past, but they are gradually being overcome. What’s your number one non-technical skill? – Effective listening and always trying to discern the other person’s experience. To always attempt to understand what someone may be bringing from outside the job. How do you keep your own career energized? – Service is everything. Working with people and focusing on how to make them better provides instant feedback, and boundless inspiration to do better. What do you do away from technology? – Travelling has opened up a new world in terms of perspective and cultural influence.   FINAL CAREER TIP We should always listen to the instinctual voice inside and investigate why it is raising red flags. Sometimes we react to circumstances on a primal level. We should never discount this reaction.   BEST MOMENTS   (1:20) – Brad- “I have a passion for people, and I didn’t realise that when I was in my tech career because I’d been stuck behind the computer for so long” (3:10) – Brad - “Have the guts to speak up and really share what your heart says, that needs to be said in the moment” (7:30) – Brad - “You’ve got this thing on top of you that’s weighing you down, and it’s hard to see and understand, but once you hit it, it feels great and you feel really aligned” (11:58) – Brad - “I believed that I could get a job because I knew I had the skills, and I also knew that this was not for me” (14:48) – Brad - “One of the biggest things in IT right now is not being acknowledged enough. So many systems are behind systems that are behind systems that are behind systems, and you never get the acknowledgement”   ABOUT THE HOST – PHIL BURGESS   Phil Burgess is an independent IT consultant who has spent the last 20 years helping organizations to design, develop, and implement software solutions.  Phil has always had an interest in helping others to develop and advance their careers.  And in 2017 Phil started the I.T. Career Energizer podcast to try to help as many people as possible to learn from the career advice and experiences of those that have been, and still are, on that same career journey.   CONTACT THE HOST – PHIL BURGESS Phil can be contacted through the following Social Media platforms:   Twitter: https://twitter.com/philtechcareer LinkedIn: https://uk.linkedin.com/in/philburgess Facebook: https://facebook.com/philtechcareer Instagram: https://instagram.com/philtechcareer Website: https://itcareerenergizer.com/contact   Phil is also reachable by email at phil@itcareerenergizer.com and via the podcast’s website, https://itcareerenergizer.com Join the I.T. Career Energizer Community on Facebook - https://www.facebook.com/groups/ITCareerEnergizer   ABOUT THE GUEST – BRAD FINKELDEI   My guest on today’s show is Brad Finkeldei, a former IT professional who is now on a mission to help 10,000 people pleasers become confident and to do what they love.  He teaches his clients how to find their purpose and how to powerfully share their stories so that they stand out in the job search process.   CONTACT THE GUEST – BRAD FINKELDEI Brad Finkeldei can be contacted through the following Social Media platforms:   Twitter: https://twitter.com/bradfinkeldei LinkedIn: https://www.linkedin.com/in/bradfinkeldei/ Website: https://bradfinkeldei.com Website: www.dontbeachickendowhatyoulove.com

Summary: In our coronavirus world, more and more businesses are turning to agencies for digital advertising. But the old model of percent of ad spend has a TON of flaws. It’s misaligned with the client, it doesn’t account for creative creation, creative refreshes, platform differences, and the list goes on. With the core platforms like Facebook being commoditized left and right, there is an increasing need for agencies to communicate their unique value in the equation. In today’s episode we are diving into the broken service model of media buying as we begin to rethink it for our own companies.   Top 3 Curtain Pulls in this episode:  Attribution can be a distraction. Platforms like Facebook may not look like they are producing results, but that isn’t necessarily the case. Awareness has value, and you see that regardless of what attribution says. The ease of use of the digital marketing platforms means you can no longer hang your value on execution. Execution is seen as a commodity although it isn’t one. The truth is your value is on your knowledge and experience. You must educate your clients and position your value appropriately. Don’t be so broad that you’re nothing to nobody, and don’t be so specific that you are vulnerable for disruption. Specialize your agency in smart ways so you aren’t just another ____ agency..   For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:27] Bob introduces today’s episode: media buying. Gives a brief overview of media buying.  Prior to the late 1990’s, advertising and marketing agencies had been bundled together. Then those departments split and media buying became a separate entity.  [3:18] Brad talks about his experience in traditional advertising.  The question is: does the old way of advertising need to change, has it already changed, and is there a better model for businesses (especially a smaller or mid-sized agency)?  In the past, it was hard to know what tv ads had actually attributed to direct sales. Digital marketing has changed that! True ROI is available to an extent, but time is needed to measure and read those results.  There is still maintenance, but not the same as in the past.  [7:30] Brad continues: Savvy clients will try to negotiate and “nickel-and-dime” agencies over commission costs. They want to know exactly what it is that you’re doing with that 15%, but so much of what that is used for is difficult to explain and sort of nebulous to the client.  [11:00] Ken: “Here’s the challenge I see with buying ads and that being your service offering… I think from the outside that is seen as a commodity…” [12:25] Brad: “I think the media buying for most clients see that as just a commodity task that isn’t creative.”  [12:30] Ken: “The challenge is that it’s not a commodity- it’s seen as that. It presents a real challenge, because the question is how do you compete in a commodity market- you compete on price.”  [12:47] Bob: “I’m convinced that things become a commodity when things become common and accessible…” Anyone with an internet connection can create and place a Facebook ad right now. That is a commodity. [14:07] Ken: Digital channels are making it easier by the day for anyone to launch those ads and do those kinds of things. The creative and strategy behind Facebook ads is not a commodity, so Metacake has focused on positioning themselves as being different from others that can create ads  [15:48] Brad speaks about wrestling with this in his own agency. “What does that future look like when it comes to media buying and how should we charge the client for our time and energies for that?”  [16:54] Bob talks about how much the purpose of advertising has changed. In the past, everybody was pretty much on the same page. “We’ve got a product to launch, create awareness, and we want people to buy the product.”  But now there are awareness campaigns, branding campaigns, etc. that have created the need for specialization and strategy.  The testing side of digital marketing means you can see results in real time and pivot strategically as needed.  [18:30] Brad: “The initial strategy isn’t the heart and soul of your campaign. The heart and soul is tweaking that campaign and measuring the results and continuing to refine that campaign over time to get the best results. It’s the refining that takes time and measure and pitting two campaigns against each other, AB testing and looking at different language and looking at different audiences that are responding better. That’s really the heart and soul.”  FB advertising isn’t really marketing advertising, but focus groups to get to know that audience. There is HUGE value in this.  [20:11] Ken: “How do you, as an agency, position and create a strategy that does not rely on the nuts and bolts and de-commoditize them as much as possible.”  [21:45] Brad: “We try to educate our clients that there is a fee that is going to be an ongoing fee that you’re going to need because it’s not just start it and let it run by itself. There's actually a lot of work that goes into it, and we don’t want to do something for a client that doesn't allow us the money or the resources to be able to do that… because we know that that’s what’s going to get the end result.” [22:57] Ken recalls the last episode, where we talked about the idea of not having enough to create success. Knowing what you need in order to be successful is important. [24:01] Bob summarizes Ken and Brad’s point: “If you still want to do ad buying and you’re struggling with what to do, position yourself either within a niche that you know really really well, OR become an expert in testing and deciphering for the client.”  People are looking for experts! Especially now after the pandemic, they realize digital marketing is the future.  [25:45] Brad predicts that in the future, there will be other platforms that do what Facebook does.  [26:15] Ken talks about how many apps are making it easier than ever to step in a become an expert. They want people to be able to set up an ad and walk away, but for an agency this means building value into the work you do- the daily upkeep of digital marketing is the future! You’d hire Metacake for your Facebook campaign based on 20 years of experience in ecommerce- not just to manage your Facebook budget.  So often companies wind up competing in the commodity market of Facebook [30:02] Brad asks: What are the risks of buying media for an agency and where could you eliminate the risks?  Anthem has tried many models- buy the media for the client and take a percentage of that. These charges would be charged on a credit card. Sometimes clients wind up not paying and you’re stuck with a large monthly bill on their behalf.  Anthem is moving away from this model [35:07] Bob speaks about how that mindset change is creating need for CRO experts, people who can increase conversion rates by 2%, 10%.... They’re looking for specialists and agencies who can get them across that finish line.  Today it’s about so much more than just media buying “You’re providing a system architecture of how you take their product from point A to point B. [37:22] Brad speaks about “programmatic marketing.”  [37:45] Ken talks about how Metacake is moving away from the traditional media buying model.  “We offer coaching, ads coaching in different platforms… we’ll give some feedback and oversight…” This equips companies the way that they want to be equipped, instead of forcing them into a model that doesn’t fit.  [39:47] Brad asks for some insight into what Ken charges initially and what is covered in that cost. There is so much work in the forefront for many companies that has to be done, branding-wise. So that process is built in 100% [43:11] Brad: You can drive a ton of people down a specific funnel, but if the infrastructure isn’t set up it’s like the catcher having a hole in his glove. There are things that need to be resolved and fixed… “Restructuring, redoing their customer journey, refining their ecom platform because it’s confusing.”  Hotjar- models for conversion in real time [45:10] Ken speaks about how clients will sometimes step into the process and confuse the optimization process- educating away from this tendency is valuable.  [46:38] Brad speaks about how many campaigns are based on just getting people to a website or a landing page, but not taking actual action. Knowing the cost of true customer acquisition is important- many clients would not know this because their agency didn’t tell them it was important.  [48:05] Ken brings up another point of education: Not every campaign is meant to sell things, some are just focused on awareness.  [50:46] Brad talks about the difference between different ads and how important it is to let your clients know what it is that they need and the real work that is involved.  [51:32] Bob: “That’s the value that agencies should be bringing- Depending on what your budget is, what is the correct strategy to help you be successful?”  [52:01] Ken stresses the importance of educating potential clients of what they actually need to be successful. “What are you trying to do? What stage are you at and what are some of the things around your business…. What budget do you have and what are your expectations?”  “You have to be able to have the experience and the knowledge on the business side and marketing side and all that goes along to create a strategy and assess those things and really coach somebody…” 

What’s In This Episode: Brad: Welcome to breaking down your business episode 364. [crosstalk 00:00:10]. Jill: Hello. It's still up. Brad: You can find the show notes for this episode of breaking down your business.com/ Jill: I don't know, but you just said episood. I don't know. Brad: 364. Jill: It's like you still can't pronounce. We're 364 episodes then he's going to learn to speak English one day. Brad: I don't know why you think that. Jill: I don't know cause it helps with running a business. Brad: I'm 53 years old. I am not going to learn something. [crosstalk 00:00:36] Pronunciation things. Jill: I see, you're not going to learn words.

Summary: ROI is more important now yet harder to measure than ever. Because of the uncertain economic climate, time between spending and making a sale has increased for most businesses. At the same time effort and marketing activities have had to completely change course to adapt. ROI is something every business leader (you and your clients) wants to know for good reason. But unfortunately the answer is not that simple, and we are tempted to sacrifice long term health for short term reward.    In today’s episode we break open the concept of brand value as a return on investment- how building brand equity has a real business case and is just as important (even more) as other activities that may have direct ROI attached to them. It’s important as an agency to have a deep understanding of this concept not only for your clients, but for YOURSELF. Agencies are so-called “brand building experts” yet often their own brand suffers and is perceived as a commodity. When it comes to building a business with a legacy that makes profit and LASTS, we have to find that perfect balance between number crunching and winning the hearts and minds of your customers.    Resources Mentioned:  Hubspot Google Trends   Top 3 Curtain Pulls in this episode: The importance of ROI as a financial measurement will be more important for quick-growth, blitz-scaling companies, while companies that are looking to build for long-term growth should take brand equity into consideration just as much as ROI. It’s important to Practice what you Preach- as an agency, show clients and customers that your brand is about a deeper meaning and message than just making money.  A simple way of measuring brand awareness is tracking how many Google searches come up for any specific brand or company. That is a real-time measure of brand recognition and audience engagement.    For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: How do your clients define success? Is ROI a part of that equation?  [0:] Bob: The term ROI means Return on Investment, or the value that we provide to our clients. There is often a void between what we as agency owners value as success and what the client values as success- closing that gap is what we do. [ ] Ken: “ROI is one of those things that you can’t really control as an agency owner- really no one person can control.” [ ] Brad: Often clients see us as their financial advisor- step 1 of that process is asking “What can I expect my return to be.” Sometimes you get clients who have a different idea of success from you, so it’s more difficult to close that gap. [ ] Bob: The agency dilemma- what’s the goal of the company ultimately, and what’s the size of the company. Smaller company means the goals are going to be different, so the expectations of the client is going to be different.  [ ] Brad: Startups are often quick-moving, fast-growth companies. They’re blitz scaling, and “putting the plane together while they launch it”- ultimately just looking for short term investments to get them where they need to be and create the “strong financial narrative of growth” that they need.   Strategies change based on that need of the company. Startups probably care more about ROI than other more established brands.    Identifying what THEY see as success is #1 with any client. [ ] Bob asks: How much of an agency's job is it to teach and push a client toward a better understanding of ROI for their business?  [ ] Ken: “I think it’s required, even for your own well-being as an agency.” You can’t always control what the product is, the price, who the audience is, etc. If you don’t educate, you’re on the hook for things that you can’t control- the client’s expectations, mostly.  “You have to lead that conversation.” Oftentimes you’re being asked to do things by the client that you have no control over, so you need to educate around that. “Here’s how you should be thinking about ROI from our perspective.”  [ ] Brad: Sometimes you get clients whose product really isn’t being marketed to the correct market. Some companies just don’t put the time or effort into establishing market fit. “We see, as collectors of data, proof or evidence that the client's expectation isn’t right to begin with.”  As an agency, you have to be able to say that you can’t help them any further. You can only guide some clients so far. [ ] Bob speaks on how often the expectation is that clients don’t really understand the process.  [ ] Brad adds that oftentimes the clients don’t understand that there are many perspectives and lenses through which to gauge growth- ROI isn’t the only marker for success. And the less educated a client is about these things, the more work there is at the front end for agencies.  [ ] Ken adds: Agencies have to get ROI for every activity that they do- defining the return is important. Sometimes it’s not money or sales.  Having a team member that understands a more holistic view of the business model is so vital- both internally as well as from clients. Until then you’re always going to have a mismatch. [ ] Brad: Often there are specific structures within the setup of the business that are barriers to understanding and education. When part of the businesses activity takes place offline- they get bumped to a salesperson- it’s hard to measure the success of specific digital ads, etc. So it’s important to have a place (Hubspot, Salesforce) where you can measure those successes even once the process leaves a digital platform.  Then you have clients who come to the table very prepared and know the digital world inside and out and there isn’t a whole lot of education that you have to provide. Then there are clients who expect you to be magic and pull ROI out of thin air. [ ] Bob speaks on the “magician” role that some clients expect. Every client, product, demographic is wildly different. Sometimes it works, and sometimes it doesn’t [ ] Ken adds: Many clients are looking for a silver bullet, a quick fix to get their name out there. But ultimately as agency owners, you’re doing that service because you know more about that than the person coming to you. This is our responsibility- do NOT feed them the silver bullet misconception.  Educate the reality: “There is no silver bullet, so here’s the deal: It’s finding the right experience on your team, doing the right things consistently over time, and being really smart about those so that you build your business and get to that goal you have. That’s the first thing we ask anyone that we want to work with- what is your goal?  Start with a goal. Is it specific, measurable, realistic? If it is, then how do we back out of that and develop a strategy. [ ] Brad: speaks on the experience of marketing something that there is a lot of excitement and buzz around. “It was so easy to market that product, and it was so fun because there was so much excitement behind it.”  It is a whole different experience when the company is in a market that’s slow or the brand new with no competitors, hs no brand equity, doesn't have the money to do what they need to do- and sometimes they don’t even know what they need.  [ ] Ken responds- “So apparently it’s important for them to have a good product Well it turns out it starts with a great product, apparently. And that’s something that you can’t truly control… If you’re working with someone who says I want to get there, you ask okay how bad do you want it? Because the investment that’s required to get there may be more than they have or that they want to invest- money or time.”  [ ] Brad: The biggest reason that businesses go out of business is due to capital. In order for you to be the magician that they request, they have to be willing to reframe their mindset. Steve Jobs quote: “I create products that people don’t even realize they need.”  Apple not only put out products that are incredible, but they educate people about how that product will improve their lives. [ ] Bob asks about brand equity. Scenario, agency comes to the client with: “Well, we may not have hit all the sales goals, but look at all this brand equity that we’ve built.”  Part of our job as an agency is to measure, report on brand equity, and prove that our process is a success with data & analytics.  This might be important to a marketing manager that you’re working with directly, but maybe not the CFO who’s only looking at the numbers.  [ ] Brad speaks on brand awareness vs desire to purchase. You need both to truly succeed- both are a measure of success.  Brand equity doesn't happen overnight- either have a lot of money or time.  Brand equity comes with a strong consumer value.  Another Steve Jobs quote: “Don’t just sell us on the features of your products, but show us how your product is going to change our lives.” If you don’t have those pain points, you’re never going to create an emotional connection to your brand.  Everything about your brand is brand equity- you have to take everything into context. “It’s not just marketing and driving leads, it’s so much more than that.” [ ] Bob adds: “Can you get your potential customer to see themselves in your product?” [ ] Brad speaks on the tribe mindset of becoming a brand fan. The emotional connection to the product is just as important as the product itself.  Consistency of brand awareness in every aspect of the business.  [ ] Ken: It seems like there is a huge focus on the direct response concept of viral brands and viral products. It’s almost discounting the brand awareness method of building a business. The balance is in between the two.  [ ] Brad: It’s an important question to ask, how much human touch does a brand actually have access to? That really impacts the way that you approach the strategy. [ ] Ken: When you compare two business strategies- one company who wants to create a legacy that is around for years and year and years, another wants to capitalize on a craze that will only work for a year or two.  In one situation, there is very little focus that goes into brand equity and the point is to take advantage of the ROI available. And in the other, brand equity is really the focus of what you’re building early on.  “It’s easy to get caught up in the short term side of things… so you really need to define ROI for yourself, and find the balance. If you want to create a brand that will gain success longterm, you do have to measure both the ROI and brand equity.” [ ] Bob: “Our job is to measure it and deliver those analytics back to them. How do you guys measure that?” [ ] Brad shares his for a digital business: Are we creating awareness? Are we getting people excited about the idea of the product?  Are we driving through an appropriate funnel? [ ] Brad expands: The next step is understanding which messages are driving users deeper into the funnel. UI issues, abandoned cart rates, fallout rates, etc.  [ ] Ken shares: On the brand awareness side you’re working on creating emotions in people. How you measure that could be things like engagement on ads, etc.  [ ] Brad: “You have to understand that your lens is different from your customer, as much empathy as you want to have for them…” [ ] Bob speaks about a method of measuring brand equity/brand awareness- just keeping track of how many Google searches come up in a month, 2 months, 3 months. If there is an increase, that is evidence of brand awareness increasing.  [ ] Ken adds that Google Trends is another way to gain a view of brand awareness.  Keywords, phrases that are bringing people to your site can be used to create narratives to further increase that interest. [ ] Ken highlight 1 Takeaway: Practice what you preach- agencies tend to not do this for themselves, tend to not push to build a brand with awareness and emotion.  How, as an agency, can you build a story that is beyond the services you provide?  [ ] Brad adds: We can help clients refine their product as well, based on this brand equity mindset. We see the front lines, so they need to be listening to our perspective.  “You have to decide with your own agency which clients are the right fit for you.”

What’s In This Episode: Brad: Welcome to Breaking Down your Business episode 361. Jill: We're still here. Welcome back. Brad: You can check the show notes of this episode on breakingdownyourbusiness.com/361. Jill: 361, that's a lot of episodes. Brad: I am Brad Farris from Anchor Advisors. Jill: You are not. I'm Jill Salzman from The Founding Moms. See how I just cut you off right there? Did you like that? Brad: Yeah. Yeah. It's good. Jill: I'm ready for a fight today. Let's do it. Brad: It's that banter, that back and forth. Jill: Bant over because we talk over each other. Bant over. Brad: Our sharp repartee. Jill: Okay, sure. Yeah. I didn't mean to comment on the pronunciation. It's fine. Do you speak French? Brad: No, no. Absolutely not. Jill: Yeah, no, that was clear. That was rhetorical.

What’s In This Episode: Brad: If you're sick and tired, and every time you think about your business it makes you go aah, that is a poor indicator of your business health. Brad: Welcome to Breaking Down Your Business, episode 357. Jill: No, no, no, no. No, no. No. Brad: You can find the show notes to this episode at breakingdownyourbusiness.com/357, beep, boop, bop, beep. Jill: What's happened to you? Don't make me shout it. Nobody's going to know who we are. Oh, gross. Brad: Jill. It's April. We're talking about numbers. So I thought that- Jill: So, that immediately means robot voice. Brad: Yes, exactly. Robot voice for the numbers. Jill: Of course. Totally makes sense.

What’s In This Episode: Brad: Welcome to Breaking Down Your Business! Jill: There he is! Brad: Episode 358. Jill: So exciting! Brad: You can find the show notes of this episode of BreakingDownYourBusiness.com/358. Jill: All the numbers correct in the numbers episode. Brad: Yes! We're talking about numbers for the month of April.

Summary: If you’re an agency leader, you’ve got a “how it all began” story. Whether you set out to be a mega-influencer in your field, or like many, you stumbled into owning a running a company as an afterthought of following your passion. Yet we’re all inundated with the notion that we HAVE to be getting bigger. If you’re not growing you’re dying, right? While that is true, growth doesn’t necessarily mean size growth. There is a point when you have to ask yourself “Should I be scaling this?” In today’s episode we break down this question and dig into the WHY behind what we all do. Contrary to popular belief, scaling is actually NOT a necessity, and size doesn’t coincide with success or profit! In fact, it’s quite the opposite. So we all must ask ourselves, “Should I scale the business, stay where we’re at, or stop this business ownership altogether?”   Top 3 Curtain Pulls in this episode: Agency leadership is innately fraught with hardship and challenges, so having a strong foundational WHY behind everything you do is what will pull you through those hard days. Growing your business to be the BIGGEST isn’t always the way to go- in fact, growth purely for the sake of growth is one of the fastest ways to kill your joy, culture, and bank account. Get mentors! Bring in outside people. Whether that means hiring someone you trust to break down the financial side of things for you or having a group of peers (like this podcast!) that can speak to your pain points and expose them alongside you- it is VITAL to allow yourself to hear and receive feedback in areas that aren’t your expertise.    About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:47] Ken: Oftentimes, people fall into agency ownership. “If you're a plumber, you’re not going to fall into being a plumber, it’s laid out for you.” You’ll be searching for freedom at first then fall into ownership. Brad: You fall in love with the craft, and either you’re good or you aren’t. And as you try to make a life of it, the process of growth and longevity become the true.  [3:03] Bob introduces the topic: How, Why, and Should you Scale your Business? Cultural default is growing to be the biggest and the best. Knowing your limitations and motivations changes the way you go into ownership.  [3:53] Bob’s mindset was to create a life worth living & that he wanted to live outside of work. So he wanted to create a boutique agency, keep it smaller and be a thought leader in the space & serve clients well. “My motivation was always to be a thought leader in a space, to serve my clients well, and to fund what was most important to me.” [5:00] Ken adds that that level of self-awareness is rare in this space- understanding why you’re doing what you’re doing and making sure that THAT is at the core of what pulls you through the business growth process. This goes against the idea that entrepreneurship and massive influence is the goal for everyone.  [6:16] “The grass is always greener” mentality is pervasive “It’s greener if I can grow it that way.” The REASON for all of this is so important. [7:10] Brad speaks on business ownership as a young person. It includes being able to support your family and the pressure of keeping that stability underneath them.  Brad went into business without a long-term exit strategy. Some people start with that in mind. It’s important to know what you want, even if it’s not an exit strategy per se.  Your company should serve you as well as those who work within it- defining it early on is great and important but also knowing yourself and finding your Why is just as important. [9:23] Bob: Starting a biz when you’re in your early 20’s compared to your early 40’s is very different.  [10:15] Brad: Starting biz means that as you grow there will have to be casualties in other parts of your life. Young people in biz don’t often realize that. The reality of humanity in business is that there will be sacrifices you have to make, choices you have to make.  [10:57] Ken: Speaks on knowing what you’re best at and staying in that wheelhouse. Culturally, we put certain personality types on a pedestal, but truly we need all types and all wheelhouses in a business.  “There is danger in having people in leadership roles who don’t need to be leaders, who aren’t aware of their limitations and strengths.” There are things you’ll HAVE to be good at in order to succeed in business. Some will enjoy that process, others will not. [13:00] Bob speaks on leadership skills, “I believe leadership skills can be developed, 100%.” [13:15] Brad says that leadership has to be INTENTIONAL about learning and growing. The more you can pick it apart and figure out where you can grow, the better. “They say the best leaders are spending 25% of their time learning and growing themselves.” [14:15] Ken: There is danger in doing something because you believe it’s what you should be doing- it’s a trend. Headcount is a status symbol in agencies these days- falling into the pressure of increasing headcount just to increase it Often what culture idolizes is wrong, and that reflects in business [17:15] Brad speaks on how growing has taken more money, growth means more responsibilities and maintenance internally. Office culture is challenging to maintain as the company grows.  When asking how your business is, everyone wants to talk about growth as a status symbol [18:15] Brad: “Maybe the culture should be that it’s good to stay steady, produce great products, create great profit, and also have your company serve you and your employees well.”  [18:20] Bob: Positive Growth is a metric today for ecommerce, but other things are “What’s your motivation for having the business and what are you gonna do with it? This will trickle down in culture, and it can be destructive if you’re not careful.” [19:56] Ken: “Those metrics are important. But they shouldn’t be how you measure your own success.” [21:00] Brad speaks on capitalizing on growth- “Looking at why you want to grow reveals a fear; that a client may leave, even for reasons that have nothing to do with you, and you always want to make sure you can support your staff… so that you don’t lose resources… that are part of your awesome culture. Businesses run on people, and they take a long time to grow and build into your business. I need to always have a ‘new business’ mentality.” [22:48] Ken iterates: “Your business needs to be healthy, regardless of size, and it needs to innovate. These are requirements, and then you have the choice of goals and THEN the questions of should you be scaling really comes into play. You can not scale and still be healthy and innovating.” You want to tailor your growth plan to your own agency, and understand that your portfolio of clients is as even as possible, so that you're never relying totally on one client to support you. [25:30] Bob asks if it’s a value to bring in someone that can help you understand scaling. There is great value in having conversations with third party people and outsiders to think through the health of your culture and your business.  [28:13] Ken speaks on large shifts at Metacake: “I hired a friend who came in and started asking questions… that I’d never thought of before. Are you tracking time? How do you categorize your expenses?”  It created awareness around what is accepted as status quo in the agency world but is very dysfunctional in the rest of the world. [30:00] It’s important to bring in third-party perspectives because sometimes you need that outside opinion to be further away from the heart of the business. It’s important because when you have someone giving you advice that you know you can trust, you begin to have the confidence to be YOU. [31:00] Ken: “Someone once told me that comparison is the enemy of joy. And that’s so true in life and in business… If you’re leading a business, you might see others and they look so cool from the outside… but turns out they all struggle with the same things. They’re NOT cool, and they’ve got the same problems, maybe even bigger problems. So don’t just do something because you see it and you think you should. For me, outside advice has given me the confidence to be who we were made to be and do it really well.” [32:00] Bob: “Finding your own individuality, and your own agency collectively who you are as a team is so important because you can try to imitate and learn best practices, but… Ken you’re always saying you can be the cheapest, the only, or the best. You need to choose which one you want to be because those are the only ways you’re going to scale and grow and be successful as a business.” [33:45] Brad: Part of the growth that agency owners go through requires asking for extra help and guidance. It’s important in making the correct decisions, learning to let your guard down at first and jump over that fear of admitting that you don’t know everything. [35:42] Bob: How do you know if you’re really ready to start a business?  [36:30] Ken: “I think being self-aware and confident enough to say ‘Hey here’s what I’m best at. Maybe I should be scaling this. Maybe we should be staying right where we’re at, or maybe this is not for me.” [37:03] Brad asks Ken: “Would you do it over again, knowing what you know now, would this be the right type of business?” [37:15] Ken responds: “I have this abstract feeling that I should be maximizing talents… whatever talents I’m given, I should be doing the most with that… and that’s what drives me. I’m excited to get up and chase that.” [40:20] Bob speaks on the manifestation movement in the last 10-15 years. “Visualizing success, for athletes… works very well. If that was the key to their success, that would be one thing… People think you just get clients and hire smart people, make a ton of money and get on Forbes… dreaming and visualizing is healthy for that athlete but he’s also conditioning all day every day… that work they’re putting in is more than just visualizing. None of them would ever say it was easy.” [42:45] Ken: “I think business ownership or really doing anything at an excellent level, just being a great husband, wife, whatever, takes intentional conditioning over time… and the truth is, it’s hard work.”  [43:20] Brad talks about how the decision to start a business impacts others as well. Those that are doing life with you have to be bought in and supportive if you want to maintain healthy relationships with your family.  Are those people supporting you knowing there WILL be hard times?  You’ll bring some of that stress home, how will that impact them?  [45:00] Ken: All of this ties back into the question of why you’re doing it. “If you don’t like WHY you’re doing it, then all that stuff sounds insane.” [46:00] Ken speaks on the health of your internal team- your income must serve not only you but your team. If your business can’t serve you and your team, if it can’t be self-serving in a way, then what’s the point of trying to effectively serve others? [48:00] Bob brings the conversation back around to the love of business and the joy in ownership. “I am unemployable from the sense of- I can’t go to a corporate setting, sit in a desk, push paper all day long, check in at eight, and check out at 5… I would get fired in the first week. I have to be doing something creative, I have to be with people, I have to be having some sort of strategy and I have to be challenged every day. It’s a joy, and there are a lot of positive things to think about.” [49:00] Ken: “It’s important to be aware that you’re not doing something because someone else says you should do it.” [49:20] Brad: “I feel like I own a little bit more of my future, I determine if it sinks or floats… and so even though sometimes I don’t do well with the stress, I still love that flexibility  to determine where i feel I need to go and what I want to do.” “I think that’s what makes me do what I do so well, that I have such a joy to work and feel an ownership to my clients’ products and services… I kind of live vicariously in my own business to other businesses that we serve.” [51:07] Bob: “Those things are, if we’re honest, that creativity of creating something out of nothing and… to be a part of that, to be a catalyst for that, is a huge source of joy and satisfaction.”

Summary:  In today’s episode we break down how increased self-awareness has had a positive impact on the way we do business. But what does self-awareness really mean? With a plethora of personality tests available these days, there is little excuse for having low self-awareness. When you know your personality type, your strengths and weaknesses, you have a more accurate picture of how you can improve and grow. Today's episode discusses the pros and cons of self-awareness, how better understanding yourself leads to greater understanding of others, and how self-awareness can lead to greater, more lasting success in business and creating companies that have a positive impact on the world.    Resources Mentioned:  DISC Personality assessment: https://www.tonyrobbins.com/disc/ Riso-Hudson Enneagram Type Indicator Test: https://tests.enneagraminstitute.com/   Top 3 Curtain Pulls in this episode: Having self-awareness is KEY to knowing your true strengths and weaknesses as well as what gives you energy versus what drains your energy. Being aware of your personality type’s strengths and weaknesses allows you to be a better leader, a better parent, a better human! This makes you more effective and have more enjoyment. You have more empathy for others and it changes the reason that you do the things that you do, and gives you insight to the same for others in your life. The more self-awareness you can have, the better and more impactful your company can be. “If this company became great when you’re unhealthy, imagine how great it could be when you are healthy!”    About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [2:06] Ken reflects on last week’s episode with Hannah Paramore Breen, and speaks on how it ties into this week’s episode: “She even talked about the topic for today, her personality type and how personality types play into what you do and knowing how you’re made up helps you navigate business a little bit better.” [2:27] Bob asks: “When you guys were starting out, do you all feel like you had a strong sense of self-awareness going in? How much did that play into your business?” [2:41] Brad: “I think I had zero self-awareness, it felt like that anyways. I had awareness in my talent, but not who I was outside of my talent. That’s been the biggest struggle, and is something I think we all deal with… Every day I learn more and more about how I deal with people, and how I deal with stress, and things that I’m learning about myself. It’s hard to sometimes see things that are kind fo ugly about yourself… that’s the beauty, that you can make a change and work on things about yourself that are not positive to other people or your business or yourself.” [3:44] Ken: “I would say when I was growing up I had no self-awareness or very little. God, the way he’s led my life... there were so many cliffs that I could have gone off… and if I didn’t it wasn’t because of me because I wasn’t self-aware… I did have personality traits that were advantageous for doing business…  …”But as I’ve become more self-aware it’s like reverse-engineering what’s good and also what’s bad and keeping that in place.” Attending events and gaining more tools have allowed him to be more proactive in adjusting course and making decisions based on growth and self-improvement, but it all starts with self-awareness. [5:35] Bob: “We need to define self awareness… the ability to look at why you do the things you do, why you see the world in the way that you do, without any attachment to it being right or wrong… it just IS… and then move forward in the best lane with that awareness?” [7:17] Brad: “Sometimes I look at the things that I’m not and think… I don’t have that in me, that’s not how I’m built. And I spend a lot of time shaming myself with it, instead of trying to align myself with people who ARE that…” [8:23] Ken speaks on how a lack of self awareness can make it seem like things are never working out in your favor, when really you’re walking into a wall over and over again, waiting for a different result that could come from some self-reflection and self-awareness. [8:42] Bob: “The biggest problem [with a lack of self-awareness] is that you don’t understand why you see the world the way that you do, and so you think everyone sees the world the way you do.” [9:18] Brad: “I always struggle because I find myself hitting walls a lot, and I wonder if I need to do hard things and get through it or am I just not the right person to be doing that? It’s just not in me, sometimes I feel like I can just overpower it, but I definitely get hit by that self-doubt a lot.” Brad asks: “Do you guys feel like when you do that too many times, it's time to take a different road? It’s time to get away from that wall?” [10:42] Bob and Brad ask Ken if this experience feels any differently with a business partner. In their businesses they wear many hats and have to do things they’re not good at naturally because it’s the only option. Does throwing an additional “boss” into the mix change that dynamic? [13:05] Ken: “Bob Strachan is my business partner… and for us it works well. And I’ve looked at why because there’s always a downside, and an upside. There’s never a perfect scenario, right? We’re actually complete opposites… we’re literally the opposite on every personality test and I think that’s actually why it works- also I think it takes respect and humility. I think ego is a lot of times what gets in the way of most business partnerships. Everyone wants to be ‘The Guy’ for the reason of ego rather than what’s the best thing. “It’s taken a while to get here for us, but we realized our giftings and sort of stay inside of those and so Bob is extremely personal...he gets energy out of being around people and caring, all to the nth degree… those are things I can do but they don’t give me energy… My personality is more geared towards visioning and growth and I have a passion that I can see and I can bring energy to the team by doing that. And it works, because it would wear me down to be doing everything, for sure.” [15:17] Bob: “You hit on one thing that I ''ve been trying to keep in front of mind. What gives you energy versus what drains you or exhausts you? And I think we would be remiss if we were to say, ‘Don’t ever do things that drain you’ because in business, especially as agency owners, you’ve got to do the hard stuff. You’ve got to do the spreadsheets and the balance sheets and the things that I hate.” [15:48] Brad: “I like those things.” [15:49] Bob: “I know you do! But it drains me. However the point is that you should gravitate toward those things and be self-aware enough to say, ‘I don’t feel tired when I do this, in fact I get energized when I do it. It gives me creativity and motivates… be self-aware enough to note that and say ‘What is it about this? I need to be devoting my time and my energy to this. And the things that drain me, I need to surround myself with people that it does give them energy to do this.’ “ [18:34] Brad speaks on his own introversion and how sometimes he feels out of his own skin because of the social anxiety that impacts his business decisions.  “I think it makes you very prepared. Because it drains you, and it’s exhausting. And you have that anxiety. It’s like you work harder to show up.” [19:35] Ken: “Personality is really more about what gives you energy than what you’re good at. Because you could be good at something that drains you. But that personality is more about positive and negative energy. I feel like there’s two categories of things- you have your strengths- the things that give you energy would be smart, would be strategically smart to align yourself with those things. And then there are OTHER things that are universally draining… that 1% of things that everyone hates, everyone hates to get up at 5am, so if you’re the guy that gets up at 5am you’ve got an advantage. You do those and you can do those with consistency and repetition. And all of a sudden the hard things become just how you operate and that’s how you operate at a high level.  [21:01] Brad: “So one thing which has been really helpful for me is I know that my energy level is great from like 8am till about noon, and I can run hard and do all the things that I’m not built to do but do them anyways. But after lunch if I’ve had to talk to a lot of people or really had to interact with people, I lose a lot of my energy because I’m drained… mentally I’m just spent.” “And so what I do is I actually divide up my work and I do certain types of work… in the afternoons that actually fill me back up, not drain me more. That way, when I get home Im not so exhausted that I can’t even function and spend time with my family because I don’t want my family to get leftover Brad, right? Understanding yourself and actually putting boundaries, you can still do the things that drain you, but only during certain times of day.”  [23:01] Ken adds: “If there is one action item from this podcast it would be- be intentional about your schedule based on when you’re at your best.”  [24:15] Brad speaks about the Enneagram: “I’m an enneagram five, which is considered to be the investigator right, so I get completely in my head...there’s certain things that exhaust me and if I overthink and I think too much on something I can also get burnout where my brain just won’t shut off.”  In this way, it is even more important to recognize your limitations and strengths/weaknesses within your personality type, and use those things to your advantage.  [25:38] Ken asks: “Given a person of that type… is that something you have to be more aware of defending against? Overanalysis like that?” [25:53] Brad: “Yes, overthinking. And once you’re aware of it, it’s… my silver bullet, but it can also be my kryptonite.” Brad goes on to point out that this often gets in the way of being present in the moment and having good, soul-filling conversations. So blocking out periods of time to give him an extra cushion so he doesn’t have to feel so rushed would be very beneficial.  [27:32] Brad speaks on the power and importance of exercise with his personality type: “The thing about exercise is that it’s not just for my body, it’s for my head. It’s so that I’m thinking more about my body and not about things in my head.” [27:54] Bob gives a quick synopsis of the Enneagram Personality test and how it differs from others.  Personality identification based on 9 personality types. It includes areas of growth for each personality type, and how they show up in the world based on stress and growth.  “It helps ME to know what your personality type is (as a co-worker, peer, boss, etc) so that I can not only engage with you but also know how to bring the best out of you and the best out of me.” [28:40] Brad: “As an enneagram five, you know every type has their kryptonite, and mine is avarice. And I had to look it up, what the heck does avarice mean? And it means that I feel like I won’t have enough of something, typically its time or money… I realized everything I do all day is trying to maximize time so I can get everything done.” Brad gives an example of how he plans things that he’s done before to be as efficient as possible. And while in some situations that’s a good thing, he’s also realized that it is a manifestation of anxiety.  [30:50] Brad continues: “That’s avarice… now that I have awareness of that I can be proactive and when I notice it, I think ‘What can I do differently’ and sometimes that’s just putting myself in the position that I don’t know what’s going to happen next, and that’s okay. And just allow things to happen as they do, and love that, and enjoy just being in the present, without having to care about what will happen tomorrow. Today has enough challenges of its own, why are we caring about the challenges of tomorrow, or the next day? It’s a constant anxiety that I’ve lived with my whole life and I’ve just never dealt with it. But now that I am, it’s hard. It’s hard work. But worth it.” [31:55] Bob asks: “What about you Ken? What is your kryptonite?” [31:57] Ken: “I’ve taken a lot of personality tests, and they all seem to align. On the enneagram I’m an 8 with a 9 wing. And 8 is ‘The Challenger’. And on the DISC test I’m a D-I, D-C, something like that… Enneagram 9 is the Peacemaker… The challenger is typically someone who is pushing forward and challenging things… there can be a dark side of that that...” The dark side meaning getting into arguments with people for no reason, badgering someone as a test. Someone who enjoys a good argument and doesn’t run from it.  [34:00] Ken continues: “The benefit for me is that I get energy out of running after something, I enjoy figuring something out, I have this basic premise in my life that nothing is impossible. I don’t necessarily believe that I can do everything… but with the right resources you can… I really think that for a challenger, that dark side really depends on whether your intention is in the right place… Generally I’m pushing forward for what I believe is better for everybody. When I’m leading a team or my family… it’s not out of my ego. In the past it has been, when I was more immature.” [35:31] Bob interjects: “Another quality of an 8 is that they root for the underdog, do you find that to be true for you?” [35:36] Ken: “Yeah, I would say that that’s accurate for me. I’m also a 3, 1 point off, which is I like performing. Which is another part of my personality.” [35:40] Brad: “My brother is an 8 and one thing about him is that he always wants to take care of everyone. And that’s kind of their main motivation, they really do care about everyone. Sometimes it’s a ‘my way or the highway’ kinda thing, but they do it because they want to protect their clan. And that’s an honorable thing- that’s a lot of responsibility.” [36:15] Ken: “I tell my wife all the time, it doesn't always come across the same way, but I feel like I’m made to provide and protect… Those two words resonate with me and I’m not saying I’m best at them, but I’m driven by leading a charge for justice, for a better way, especially when there’s people that I care about inside of that. That leads me to do business, to be the best I can be in health. There are positive sides.” Negative sides are frustration with lack of progress, which may not be obvious or measurable. That is his downside, that he gets frustrated with people’s lack of progress. But he holds himself to a high standard, and commits to his word. A 21-day fast earlier this year was bolstered by telling others what he was doing, and holding himself accountable in that way.  [39:10] Bob: “I’m an enneagram 7… the Optimist, the Visionary. It’s somebody who alwasy sees the glass half-full. Experiences are everything, as a visionary and a builder with an 8 wing, entrepreneurial spirit. Relationships and people skills are strong. I get energy from rooms full of people, and I don’t mind speaking in front of people.” The dark side of that is that because the glass is half full, 7’s can run on that optimism without actually having gas in the tank. The kryptonite is not dealing with things as they happen.  “Part of self-awareness for me over the years has been to have awareness when something is bad, and just letting it be without having to spin it into something good. That can be destructive in business, not acknowledging that there’s something going on.” “The enneagram tells you who you are when you’re healthy and who you are when you’re really stressed out, and to be able to recognize those things is valuable.” [41:14] Bob continues: “In stress, the 7 goes to a 1, which is the perfectionist… so I know when I start getting frustrated with people… for not doing things right, I know I’m not in the right headspace.” “In the direction of health, I go to a 5. When I’m healthy, i can be calm, I can sit and contemplate things. I can think through things rather than always running ahead for the next experience.” [42:00] Ken asks: “What was it like for you guys before you were aware of these things, and after, in the context of being a leader? Because over the years, I get to interact with lots of leaders of big businesses, and things that are just viral. The ones that are aware of this stuff are able to lead a team that actually makes a positive impact on the world. The ones that are not aware often are the boss, not the leader, the guy that hurts people and doesn’t lead through example. Doesn’t know it, but they’re not full or healthy, and are actually doing a disservice to people. There is such a difference between a leader and a boss.” [43:57] Bob: “The value of self-awareness isn’t just for yourself… because then you begin to see other people in the same light.” There is power in being aware of the way that others are processing the world and their work, it allows you to slow yourself down if necessary, it allows you to show grace and mercy for others as well as yourself. “With team members, with clients, I can stop expecting things from them that they shouldn’t be giving me, or they don’t have the capability to give… or at least I know their WHY.” [45:30] Brad speaks on human complexity: “We’re all one number, but we’re all so different within that… I spent so much of my career thinking everyone should be every number, or thinking that we should all have all types of personalities… it’s putting too much on one human to do… I want to work with superhumans because for some reason I think I’m a superhuman… but the reality is… you think everyone’s an idiot but they’re just gifted in certain areas…”  [46:40] Ken speaks on the importance of understanding that a team is made of people with different strengths- that’s the beauty of it. Being aware of those and working together in those strengths (and weaknesses) is what makes being a part of a Team so great. [47:11] Brad: Sometimes you find those gifts… later on. They start taking on other responsibilities and you realize their strengths lay somewhere else.... You have to be patient, #1, you have to SEE  the value in it, #2, and then you have to #3, pour into that and grow it and encourage it in them” It takes a certain kind of person with a keen eye to see that and say “How do we craft an environment and a team where everyone is using their gifts the best.” “I want to make sure everyone in my organization FEELS at their best, that’s important to me. And it’s hard.” [49:00] Ken: “Just being aware and valuing that is so much further down the road than others… it creates so much more success even if you think you’re not good at it. Just be AWARE of that.” Everyone at Metacake takes the DISC test, standing for Decisive, Influential, Stable, and Cautious. “So now we all have tools to better understand one another.” Even those who interview take the test, just so that they can get a snapshot of how they will integrate into the organization. Learning how clients fall on this scale is also helpful. [51:40] Bob: “Interpersonal relationships and conflicts, and getting the most out of employees… as well as asking how to engage with certain clients…” allows you to speak with clients in a better way. There is potential to eliminate a lot of stress and issues by attempting to identify their personality type. [52:38] Brad: Speaks on having a client that asked a lot of questions and it appeared that he was attempting to find fault within the organization, but he was strong-willed and curious and an Enneagram 8. “And now that we’ve earned his trust, we are part of his clan. And he protects and defends us as a client.” [53:37] Ken can relate: “Are you here to help or hurt me? That question has to be answered, but how you go about answering can be really different from person to person.” [54:37] Brad: “Some people who are the toughest upfront end up being the people that care the most for you… they’re just trying to vet you and make sure you’re the real deal.” [55:00] Bob speaks on the difference between Bill Gates and Steve Jobs. “From what we understand of his biography, really for most of his career Steve Jobs lacked a lot of self-awareness. He drove a lot of people away but made a great product.”  Compare that to Bill Gates, who is steady and consistent, he has made billions to give it away and make lasting changes for humanity. He has truly left the world a better place.  [56:50] Brad: “You can be in something and not be the best version of yourself and still grow a successful company.”[57:19] Ken: “I would argue that the more you are aware and the better that you can be, how much better could that thing be? If this company became great when you’re unhealthy, imagine how great it could be when you are healthy and what it could do.”

Summary: Bob Hutchins, Brad Ayres, and Ken Ott are talking about how to innovate, grow and serve fast-growing clients in an agency world that is both ever-changing and also static. Hyper-growth is idealized, but the truth is scale isn’t always good. You need healthy scale. How do you help businesses see the forest through the trees? How do you inspire some to think bigger? How do you get clients who are moving too fast to slow down and pay attention to what will create healthy growth? There is a delicate balance to establishing a strong, influential role with a client, regardless of the type of business they are in.    Resources Mentioned:  Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies https://www.anthemrepublic.com/- Brad’s Ad Agency https://metacake.com/- Ken’s Ecommerce Agency Metacake’s Ecommerce Growth YouTube Channel   Top 3 Curtain Pulls in this episode: Serving fast-moving, viral clients means providing advice and guidance for them, creating an alignment with their leadership and encouraging healthy scale and growth from an “advisor” role. This takes slowing down and creating systems and processes, which takes experience. When serving older, larger clients it is important to focus on innovating and making sure they understand that innovation is a requirement for growth.  Growth in your agency means those same things: innovation, systems, and processes.   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes:  [1:26] Bob asks: "There's this new business model of failing fast and scaling quick and getting stuff out. It seems like the fastest wins. What does that mean for agencies who try to lead that charge?" [1:56] Brad: “we do have clients that are over a hundred years old… they built such a strong legacy, but they can’t move as fast as they need to.” Technology makes it hard for larger, older companies to keep up and pivot appropriately. [2:49] “So they’re looking at acquiring companies who could scale faster.” [3:17] “We can talk more about how, as an agency, how you can prepare your infrastructure, and your processes to move that quickly and to understand that things pivot. And sometimes that’s really hard.” [3:39] Bob asks Ken: How have quick pivots and “failing fast” impacted Metacake and their clients? [4:05] Ken: “We preach innovation to our clients because ultimately, that is something that is never urgent and always important.... Innovation needs to happen whether you’re a big company or a small company.” “As an agency, you have to innovate and innovate quickly, and maybe even in the agency world more so than some of your clients because you’re in a world that is typically stagnant. There’s not a lot of innovation happening in that world.” [5:34] Ken: “Just because other people are doing it [innovating] doesn’t mean you should be doing it NOW, but you should be doing it, you just have to figure out when.” [6:46] “Just like people have personalities, agencies and businesses have personalities. Knowing what your strength is is important.” “Are you good at coming behind a founder of a company that has a really giant vision and you’re really good at helping them get there?” [7:30] Brad: “We have companies that we lead, and companies that we serve. The fear with companies that we serve is that we become a commodity… if we’re not leading and innovating they won’t work with us… and sometimes they’re just not a good fit. [8:45] “Even those companies that don’t give you a seat at the table… maybe you can still add table value by indirectly giving them suggestions and helping them to ‘see the beach’.” [9:05] Ken: “Even in a role of service… the way you avoid becoming a commodity is by being a really great advisor to them… We work with viral entrepreneurs as well as global brands. With those global brands they need to be led with innovation, with those viral entrepreneurs we want to advise wisely.” [10:13] Brad speaks on having a strong understanding of your client and being aligned with them and an extension of their leadership. [12:10] “How as an agency do you follow the culture of a client when they are averse to pivoting, change?” [12:45] Ken “Even an industry that your agency doesn't have experience in, the reason that you’re brought on it because you do have a speciality in some other area… if you don’t have that, maybe you shouldn’t be there… but you should be able to use your specialty to push that innovation.” [13:27] Bob: “I think a good agency… gets over those humps is with data.” This day and age allows instant results and data that you can lead with. And if a decision maker chooses to not respect the data, there’s not much else you can do.  [14:30] Ken: “that implies that you’re investing in acquiring data… could mean getting experience outside of client work. Being in eCommerce, we have several product companies that we run the stores of and so we can learn from them.” If you’re only always working in your speciality for someone else and don’t do things that let you test, then you don’t have that data to present that gives you an edge. [15:56] Brad: “You’ve got to be open to agile testing…. You've got to be able to think outside of the box and  [28:00] Brad: “... one of our clients… only works his business plan 3 months out. That’s it. And what he told me is that he’s going to pivot if he has to… either you’re with him and you are running right beside that pivot, or you’re going to get left behind.” [29:05] “In this case, this individual knows exactly where his business is going… and how does an agency support somebody like him that is running that fast?” [30:15] Brad: “Some clients want to make money TODAY, and some… care about their market share and they want to be leaders in their market… they’ll have a technology that noone else has.” [30:40] Bob: “How do you get your staff to see and to develop that mindset [of quick pivots and change] when they might be people who are creatives or they’re perfectionsists… that you need to function well.” [31:45] Ken: “In this type of example where companies are moving fast and you as a founder may not even realize what their full vision is.” In this case, when this is happening and they start failing fast, that can burn your team out. It de-motivates them.  So your job as the leader is to become the thermostat- regardless of how hot it gets on the outside, inside the temperature is all the same. [34:50] Brad: “For us, #1, I think constantly talking about business practices with your team...allows them to go Okay there’s multiple ways to get a business off the ground.” And #2, “If something does pivot where three months of your employees work goes out the door, it’s still being aware that for us, that’s still a win. Maybe not for the client, but for us, it’s a win.  “Showing them that our client now has made a jump and that somehow we were a part of that is always beneficial because that that work isn’t for nothing. That’s companies being successful.” [36:00] So even if we do pivot, it’s all about communicating… that our goal is not just to serve a customer, it’s to see that customer’s objective met and their business objective met… trying to bring value to that leadership and have a seat at that table.” [37:00] Bob asks: What do you guys feel like the value is for Agencies moving forward in the near future, in the next five years, 10 years? Because I think what we’re talking about is everybody's moving at the speed of light. [37:43] Ken: “I think it’s experience and driving results… if you look at the trajectory, you’ve got agencies that were hired in to do everything and they were responsible for figuring out how to do this thing. Everything from strategy to implementation.” Bringing those things in-house is becoming a better and better option for companies. “I think that if your strategy is purely implementation then your value is going to be challenged… the biggest benefit to having an outside agency is experience that you don’t have as a company.” “The thing that no one else can rip off is your experience… so if that is valuable to somebody, that is the biggest barrier to entry.” [41:00] Brad: “For us, learning to balance the bent towards perfectionism is a challenge… we want really high-end success and I think that’s why we’ve kept a lot of clients.”  But balancing the slow down that perfectionism brings with the speed necessary for quick pivots is the biggest challenge we try to manage. [42:50] Bob reflects: “In the past, it was a liability (putting out a less-than-perfect product)... so now if you release something that is a little bit imperfect just to get it out there, you have more room to improve and shift the focus later on.” The guys talk about the new Tesla truck and Elon Musk’s presentation. The idea of him testing the glass and it breaking during the presentation actually shows that he is human and that his ideas aren’t perfect. Everyone is aware of this, but he gets a pass because that is the standard he has set for himself. Quick but imperfect delivery. Companies like Apple do not get a pass like this because they have already set the standards so high for themselves. They have a glitch during a presentation and suddenly it’s “Apple’s going downhill, they’re gonna fail.” They don’t get a pass for imperfect products at this point.  So the lesson here is if you’re gonna fail, fail fast, and be transparent about it.  [45:37] Brad: “What Elon Musk has done is he’s created a culture, not only with his company, but the brand and his loyalists that say ‘I’m going to be first, but you’re going to have to give a little time. Forgive me, cause we’re not going to hit it. You’re not going to hit a home run every time, but I’m going to get you on third base and then we’ll sneak in into homebase and we’ll get it fixed.”  [54:03] Ken: “Don’t blitz scale or innovate or feel like you have to be a  high risk taker just for the sake of doing it because these other companies do it. What you really need to figure out is what is the why behind where they need to go and where you need to go.” [55:50] Brad “Sometimes educating your client on the lifetimes values of your customers so that we’re no here just to make a dollar today, but we’re actually looking at the future of your lifetime value and going okay we’ll spend money right now to acquire a customer because we know that the lifetime value is X, and you’re going to make that up in a year from now.” [57:40] Brad: “The customer needs to know that you’re running with them and you’re right next to or right beside them. Otherwise you don't’ have a seat at their table. And if you can’t get a seat at their table, it’s really hard to convince your clients to do anything.”

Brad: Especially for those of you that are struggling to get leads, that there's not enough people who are calling you up looking for your business or filling out the form on your website or whatever it is. If you can get this right, you can get people to call you up. Brad: Welcome to Breaking Down Your Business, episode 348 [crosstalk 00:00:18] Jill: Welcome, welcome, welcome. Brad: You can find the show notes for this episode on breakingdownyourbusiness.com/348. Jill: 348. Brad: 348. Jill: 348. Brad: 348. Jill: 348. Brad: I'm Brad for Anchor Advisors. Jill: I'm Jill from the Founding Moms. Brad: This month, we're talking about the messages and promises that you make to your prospects. We don't want to hear any more mealy mouth claims, anymore, "I'm going to make your business better. You're going to be happier, blah, blah crap." So we've got some tough love for you this month. You ready, Jill? Jill: Are we talking directly to LinkedIn spammers? Brad: I wasn't, but what do you... Tell me about that LinkedIn spammers. [crosstalk 00:01:00] Jill: The way you just described it all was basically the message I just got right before we started talking.

Jill: Some people do show up to Mastermind wanting to show off how far they've come, how much money they've made, and feel better by putting everyone else down. Brad: Yep. Brad: Welcome to breaking down your business, episode 347. Jill: Welcome, back. Brad: You can find the show notes for this episode, which is a transcript now, at breaking down your business.com/347. Jill: [inaudible 00:00:21] seven. Brad: [inaudible 00:00:24] Brad: I have no idea. Jill: Somebody figure it out and let us know... Brad: Jill, we're talking about accountability this month. Jill: Yes we are. Brad: We all need someone who's excited when we succeed, disappointed when we fail... Jill: Okay. Brad: Who is that for you? Jill: I want to say it's you, Brad.

Brad: There are definitely days when I lose a deal and I'm like, I'm never going to work again. No one's ever going to hire me. I just don't need someone to say, "Fred, you had three bad deals in a row." Brad: Welcome to Breaking Down Your Business episode 346. Jill: It really does scare me every time. Every time. Brad: You can find the show notes for this episode at BreakingDownYourBusiness.com/346. Jill: 346. That's a lot of episodes. Brad: I'm Brad from Anchor Advisors. Jill: I'm Jill from The Founding Moms. Brad: Jill, what are we talking about today? Jill: I don't know, but I'm feeling very military today. I don't know why. Brad: This month we've been talking about accountability.

Brad: Welcome to breaking down your business, episode 345! Can you find the show notes? It's up to breakingdownyourbusiness.com/345. What are you scared of, Jill? Jill: I'm scared to tell you how excited I am because I bumped into a celebrity this week. Brad: Who? What? Jill: I locked eyes with him and yeah, I think we got married in like one glance. Brad: You got married?

Jill: I like to put myself in my customer and client's shoes- Brad: Exactly. Jill: ...in the way of, "What would I be interested in reading? Oh wait, something really short." Brad: Right. Brad: Welcome to Breaking Down Your Business episode 344. Jill: Brad, we're talking to you. Brad: It's a new year. Jill: Is this a new year, new you? Brad: It's a new me, yes. Jill: [crosstalk 00:00:19] Already. Brad: You can find something if you go to breakingdownyourbusiness.com/344. There's something there. Jill: 344? Happy New Year. Brad: To you too.

Brad: One of the things that I think is a difference between charging by the hour and charging by the project is that, when we charge by the project, we're charging for a result. Brad: (singing) Brad: Welcome to Episode 342 of Breaking Down Your Business. Jill: Woo. Brad: You can find the show notes for this episode at breakingdownyourbusiness.com/342. Jill: We're going on tour, I think. The voice is hurting me a lot right now. This is Bruce, another Bruce, and we're happy to be here. Brad: I'm Bruce from Anchor Advisors. Jill: I just was going to say we're happy to hear ourselves. That's so embarrassing. I'm Jill from The Founding Moms.

Sometimes a business can go through the acquisition cycle once, twice, or even more. A deal that was pivotal to our development back 2011 came back through Quiet Light this year and our very own Brad Wayland is here talking to the buyer, Richard Bell, about his recent purchase of a business we originally sold 8 years ago. Throughout his career, Richard Bell has mostly been in the high tech world. He's worked in sales, product development, marketing, business development, and mergers and acquisitions. He stayed mainly on the strategic side of running a business before deciding to make a purchase of his own last year. He started off small, looking to take his breadth of behind-the-scenes knowledge to bat with YUGSTER, the e-commerce business he bought. While Richard's thorough due diligence process may have initially overwhelmed the seller, the two worked well together in the end. Richard did a lot of the work up front, showed the seller he was serious, and greatly reduced the risk for problems once the deal was done. Episode Highlights: How Richard went about the search process and decided to buy this business. Factors that made the purchase good a fit. Who YUGSTER sells to. How the office and staff structure has changed since Richard took over. Richard's SBA purchase choice and how he navigated the process. Advice for anyone considering an SBA purchase. The rebrand and other changes that Richard made with Yugster, now called Until Gone. Successes and growth he's seen since the changes to the site. The software and the technology he's using and how he's are taking advantage of modern applications and platforms. Ways shopify has become the go to e-commerce cart choice for vendors. The biggest challenge Richard has encountered since the acquisition. Words of advice for others looking to delve into the purchase process. Transcription: Mark: One of the darkest periods in the history of Quiet Light Brokerage happened around 2011. I wasn't sure what I was going to do with Quiet Light at that time. And due to some personal situations going on with health issues with a family member of mine I took my eye off the ball of Quiet Light for a little bit of time and found ourselves in a position where frankly we didn't have a lot of money coming in. We had a lot more money going out and not a lot of deal flow at the same time. It was at that point in time when a great listing, a great business literally just fell on my lap and I was able to get that listing on the market, get it sold within a few days or at least found a buyer within a few days and it really represented kind of a life vest for me which really helped in bringing Quiet Light Brokerage profits back off the brink of extinction. One of the great things about this business that I love is seeing some of the companies that we touch early on grow and sometimes come back to us. When I originally started Quiet Light Brokerage my previous company that I'd sold came back through Quiet Light. I sold it again. I actually ended up selling that company a total of three times which was pretty fascinating to do. Today we don't have Joe on the introduction. We have Brad because Brad talked to one of his previous clients; a buyer that just closed an acquisition and they bought the business that served as a life vest for me back in 2011. Brad, how was the conversation with Richard? Brad: You know it's really great. I didn't actually know that background. I think he sent me an email and said hey I've got a lot on my plate. This is a good listing. Do you want to take a peek at it and see if you can put a value on it and help them get it sold? So I didn't know that backstory I just knew that you had sold it once previously. So it's one of those situations where we had a guy that was in Richard the buyer; we had a guy that was looking for an investment. He had inquired on a little tiny listing that I had out at the time it's like a hundred thousand dollars and came to the conclusion that it wasn't a good fit. But I had picked up on that this guy was like a serious M&A guy. I could already tell from the get-go like why is this guy looking at a hundred thousand dollar listing? This guy supposed must be looking at much larger listings than this. So I was a little surprised and ended up floating in the details of this listing that we had for a daily deal site that kind of needed someone with the ability to kind of handle a lot of moving parts. I felt like he seemed like the perfect personality for it. And so I floated it his way and the next day he sent me an LOI and it was just really smooth sailing from there on out from his side of things. He just was a really great buyer to work with and so I wanted to bring him on the podcast. I think he's done several things that have been really interesting with that company. Mark: How is this due diligence process different than say your average buyer out there? Brad: Yes. So when we do these deals they always look a little bit different. After we get an LOI why we are involved sometimes a lot in the due diligence process. Sometimes we're not involved very much at all. We have kind of standard folders and things that people want to look at; bank statements or proofs out of PayPal or your credit card provider. Things like that where people can kind of verify the numbers. In the case with Richard I found out after he got under LOI he had done like 200 million dollars in acquisitions in the corporate world. He was a very seasoned and experienced M&A guy. I can't remember how many transactions he had done but he had been responsible for some very large deals for I think a publicly-traded company. And so he put his diligence request together and he said hey I'm working on my diligence request and I sent them over to the seller. I think the seller about passed out. It was just; there was nothing wrong with it. It was very thorough but when you get these really experienced guys sometimes you think that means it's going to be a piece of cake for the seller but it doesn't always mean that. Sometimes if you've got a seller that's really done it's kind of like hey I'm just ready to move on and I don't want to look at it anymore. It can be a little bit of a challenge. And so we definitely dealt with that a little bit on this one where we've got a really seasoned buyer who had a very nice thorough package of diligence information that he wanted gathered. And then we had a seller that was really ready to be finished. And when he got the packet I think he felt like oh my goodness I just put all this work into getting the listing ready now we're going to go through this diligence process that is way more exhausting than what I did whenever I bought it on the front end. But honestly it was two great guys; the seller was a great seller, the buyer was a great buyer and they worked very well together and I think they've continued to be friends post-transaction. Mark: That the seller that you worked with was the buyer when I sold this business, and he still remains one of my favorite people that I've worked with out at Quiet Light. He is a fantastic guy. I think people sometimes get intimidated especially in the sell-side when they see these really long due diligence lists. But I've learned over the years, and I don't know how you feel about this Brad, but I've learned over the years that a thorough due diligence list is a good sign. It's usually a sign that the buyer is extraordinarily serious because look you have to generate all the information the buyer has to digest that information and that's really tough. And it also reduces the risk after the sale. Because if they're doing a thorough due diligence the chances of something coming back on you after are pretty small because they've done their homework. Brad: Yeah I totally agree with that. I actually tell my sellers all the time if they are complaining about the due diligence process I always tell them the work you're putting in now is saving you headache later. If you're going to go ahead and give them all the things that they need today they're not going to be the type of buyer that's coming back to you and saying hey man I really need you to help me with this or that I need to take advantage of these hours that we carved into the APA and train me on these different things. And I definitely have seen the transactions where they don't ask for much and then I find out later that the buyers had to come back to the seller several times asking for things and it seems like it is a better situation to just kind of lay all the cards on the table and do the work upfront and kind of have the ability to be done with the business and kind of transition to your next thing. Mark: That's a lot of chitchat on our part let's go ahead and listen to the interview. Brad: Welcome to the Quiet Light Podcast. I'm your host today Brad Wayland and we are joined today by Richard Bell. Hey Richard how are you today? Richard: I'm doing great, thanks. Nice to see you. Brad: Good. Yeah. So we've been doing this series of podcasts on folks that have bought something from Quiet Light and now we're kind of following up with them; seeing how things went, learning about why they bought, what they learned early on, what the challenges are and so today's kind of one of those profiles. And this one has a really unique kind of proposition that I want to kind of get into later but we usually start off by just getting some background. We don't do like these fancy intros. We let our guests kind of describe themselves. So Richard give the profile of what your career has looked like and tell me kind of where you've been. Richard: Sure, I'm happy to. I've done a variety of different roles which I think is one of the reasons that set me up well to do or set me up to do well with this job of running this business. I mostly worked in the high tech world with one particular company called Akamai Technologies. And within that company, I had spent time in sales roles, technical roles, product development, marketing, a lot of time in business development, and mergers and acquisitions with business development side and really partnership focused. And the roles I had after I left Akamai were very similar positions where I had a chance to really look at strategic issues, touch on a lot of different things across the whole breadth of running a business so it set me up well for the position I'm in now. Brad: Yeah that's great. I remember; I think you had inquired on another listing that I had. I think it was a pretty small listing and we got talking about it and you gave me some background I think in the time you told me like hey I ran M&A for a big corporation for a long time and gave me some pretty staggering numbers in terms of the dollars of deals you had helped close for your business. And when I heard it I was thinking about this potential listing it was coming up for this business called Yugster which I thought was the strangest name. I was not familiar with it even though we had sold it in the past but Yugster was Yours Until Gone and it was Yugster.com. And Mark Daoust the founder of Quiet Light called me and said hey we sold this business like years and years ago and now the guy that we sold it to is interested in selling it again and asked me if I would like to take a look at it. So when you started talking and I could hear your operational background I thought this might be a good fit for you and I think I just said hey I've got an idea I want to kind of float to you and I feel like that's kind of how we started it. Is that what you remember? Richard: Absolutely. I mean I started looking for a business probably six or nine months before you and I ever even touched base. Part of that was me doing homework on sort of what was out there and how to look at these businesses that were a lot smaller than the kinds of things that I'd looked at before where we're talking sale prices in the nine figures; so very large businesses, large multiples is in stack. And so I wasn't quite sure how to go about buying frankly a smaller business. And there's a lot of chat out there. I mean you know that and you know there's a lot of brokers out there who would just put a listing out for anything. So you end up learning quite a bit about what's really there and what's meaningful just by going through that process. And we did look at a business for another e-com site that you had posted up there and I think we had decided it was a little bit too seasonal for what we were doing. And then you threw the Yugster thing out there. I think it hadn't even gone public and I'm like Yugster? As a marketing guy that was like just you know what that is. But yeah that's exactly the story and so I think when I got my teeth around that one it actually made a lot of sense for me. I was kind of excited about it. Brad: Yeah. And correct me if I'm wrong but so the business model was it had been a drop shipping business I think since day one and it still had a very impressive; you're looking at it and I'm looking at the sign and I'm thinking this looks kind of antiquated. It looks a little bit like it's seen its better days. But when I looked at the results and we're talking about a low eight-figure business that was on some slightly declining trends and I could just tell that the light bulb kind of went off for you about like I think I might better inject some life into this and I clearly could see that you'd be able to handle the size of a business that was from what you had done before. But what specifically about Yugster was interesting to you? Like when you first looked at it what were you thinking like this is a good fit for me because of what? Richard: Like I said I went through this process where I started talking to some different brokers about a variety of different businesses to help me get educated about what's out there. There are a lot of businesses out there especially in the e-commerce space that are really it is an Amazon store. Somebody who is importing some private label from China and then they're essentially listing it on Amazon and having Amazon do fulfillment and so forth. It doesn't, and the issue I got to is that it doesn't really leverage my skills. There is not a lot of value that you can add to some of those kinds of businesses. Maybe you get a few more distribution channels or what have you. What I saw with Yugster was really interesting to me that it was a fully operating business. Yes, it was drop ship but they had relationships with a sizable number of vendors. They had a functioning platform. They were not dependent on other marketplaces like Amazon which could be all over the place or eBay or whatever. They had their own storefront. It had been established I think in 2005 or early 2006 when it went live. So it had a long life which is really important in terms of longevity and the brand and so forth. And the other thing that I; the two other things that I really looked at and I liked about it, one was it had a core staff. There were talented people that had a good resume and seem to know what they were doing. And it also had a really solid customer base. They had a loyalty program they've run for many years. These were customers that had been buying from Yugster repeatedly and they had it tiered up and they were kind of passionate about the business. And these sort of strong customer base, loyal customer base that's established, the staff is there and a technology platform that I thought I could really make a difference with because I do have a strong tech background; all of those things kind of came together for me and made me want to dive in with Yugster. Brad: Yeah that's interesting. So of course as just kind of a layperson when I go to the site I think of it as like a daily discount kind of idea. I see like maybe a generation ago iPad or MacBook or something like that. Is it retail-focused folks like me or is it more like small businesses that are like hey we need iPads for our production floor? We don't need the latest and greatest we need to get 10 of this. Is it a mix of those types of customers or who really is the customer that comes to this place? Richard: A really good question and it's changed a bit. So the business model just to kind of flesh that out a little bit more for the audience it is a daily deal site. And what that mostly involves is sort of inventory end so people might have a couple hundred or something left and they just want to get rid of it. It could be there's a lot of refurbished product out there that like you're saying is a year or two behind and for most people you need the latest and greatest Apple MacBook Pro or is one that's two or three years old is going to work just fine for you even the things like vacuums and what have you. And so there's a range of products but we get them; we typically really focus on running them for a period of a few days. We sell out the inventory and then we move on to the next product and cycle through it. Our customers have; we're historically very male. So 70, 80% male buyers; the profile would be sort of bargain hunters, people that are somewhat shopaholic shows up in the mix as well. Since we've moved the business over to; I took it over last year and we kind of modified the site and the product mix and we're actually closer to 50-50 male-female at this point because we have a lot more home goods than we used to. And one of the things so your point about selling to businesses I've actually noticed a significant increase in the number of orders from businesses. We really used to have only a small handful but now I've seen things like schools. I've seen a school order like 20 Chrome books from us. They're going to use them with smaller kids and they just don't need the latest and greatest. They just need a laptop. Ipads, as you suggested, is another great example, I've seen a bunch of those go out for businesses that are needing it but the latest and greatest current generation isn't required for what they're doing. They're doing order entry or checking people out kind of thing. Yeah but it's definitely shifted and I think some of that is the changes that we've made in the site and the business as well which I think we'll get into this. Brad: Yeah. You mentioned the staff I kind of want to jump to that. So from what I recall you're in Washington are you in the Seattle area? Richard: I am yeah. Brad: And then this business was in Salt Lake I believe and there was a physical office there. And how many employees were in that office? Richard: There was about nine. Brad: Okay, and so what have you done with that? Have you kept that office there, did you retain that staff, what have you done in terms of changing that since you bought the business? Richard: Great question; so because of my background being in tech most of my career the majority of the people that I manage were actually remote, some as far away as China or India in different roles that I have. And so I'm very personally very comfortable running a remote staff. And so one of the things that we did is actually close that office because it wasn't adding much in the way of value and home office everybody. So the whole organization now is based out of their own homes and we use a lot of EG Suite technologies or a lot of video meetings, audio calls, whatever, Slack to communicate and stay very, very highly interactive between us. But everybody just works from home in their jammies or sweats or whatever [inaudible 00:18:56.1] worked. So I think you asked about did we keep the staff and we kept 100% of the employees. We gave everybody a job offer as they came over because we wanted to really evaluate what they could do with different leadership and sort of reenergizing the business. And we made some with that some staffing turnover since people that pursued other opportunities or maybe weren't the right fit for us where we were going. But I'd say about 80% of the staff is the same as what it was when I acquired the business. Brad: Yeah that's really interesting you know at Quiet Light we run a distributed team as well and so we've got eight brokers in the States, we've got two overseas, but it is an interesting timeframe that we live in where I actually go to an office. If you see behind me my house is not behind me but I have five children at home so that can be challenging at the house. I choose to rent an office but I do think it is interesting in this day and age that remote works so well and I feel like as a general rule people are happier when they can choose where they go to work. Richard: And I will actually tell you that the last round of hiring we did was for some new buyers that we brought into the business and the ability for both of them to work from home was actually a big competitive advantage in getting them to come on board. Brad: Yeah, that's really interesting. So we don't really use this as like a sales pitch but as you're sitting there talking about what you guys do; I mean our listeners, we have a lot of listeners to this podcast and a lot of them are small entrepreneurial shops, some are like PE firms and you've got your like solo entrepreneurs so I'm just kind of curious where do our listeners kind of fit in to the kind of product mix that you guys offer at your business? Like what are the types of things that they might be most interested in that you sell on a daily basis now? Richard: Sure. I mean I would say for that kind of audience you're probably looking at mostly the technology and maybe some of the home goods for example. So on the tech side, we sell all kinds of computers; Windows and Macs, desktops, laptops, Chrome books, iPads, even phones. Obviously, that technology suite is something that just about every entrepreneur or business will need to some degree. If you're somebody who's looking for like I said the absolute latest and greatest it's not going to be on our side and I'll be upfront like we don't sell the latest Mac books at all. Almost all of our tech in that sense is refurbished and you pay for what you get. I mean if you're buying a refurbished laptop and you're buying 300 bucks for a Mac Book it's going to be older. But for an awful lot of people that are simply doing email that kind of thing that works just fine. And we also have a range where we go from let's say a Mac Book at 300 all the way up for a Mac Book at 1,200. So you get to choose sort of what level you want and what you really need. But there are generally some pretty good bargain prices in terms of the type of technology and look that people are after. On good side, I mean coffee bar if you've got a home office everybody needs coffee. You can't function without it. So one of our vendors; an awesome vendor is the exclusive factory refurbished provider for Ninja products. Ninja makes some incredible home appliances. There was this great little ninja coffee bar that's sort of a single serving fresh ground coffee maker and they sell like crazy. People love them. And so yeah I think there are some tech products and some home products that would be a good fit for any business person. Brad: Yeah that's great. I want to get into some of the changes that you've made but one thing I want to kind of back up to that kind of struck me and not something I've seen that often was your deal structure. I remember talking to you and kind of floating you the price and you said yeah I'm a cash buyer so we can leverage that; no problem. And then when we got to LOI and you called me and said hey I think I'm going to utilize some SBA on this and I'm going to put down way more than what they'll require but I've got an SBA lender that I want to tap into. I just kind of like for you to explain to our listeners kind of as much as you're willing to share about that process what you're thinking was and like basically how you kind of navigated that SBA process? Richard: Yeah actually that's a really good question because I guess it is a little bit unique. I did have the cash going in to pay 100% of it down, the issue for me really was just in one-word flexibility; being able to conserve my capital, put down enough to be meaningful so the SBA approval process was a no brainer. But not be running really tight on sort of the amount of down payment I did but keeping and a good chunk of reserve capital because there's always been sort of a possibility that I might acquire other businesses that I would add on to this as well and you want to have that flexibility in place. And I also wanted to make sure that once I had acquired the business I didn't want to have to use all the capital for the acquisition. Obviously, you need operating capital and you would build that into any plan. But I also wanted to be in a situation where I had enough investment capital inside the business that I could invest in the company and make the changes that I wanted. And so when I looked at the overall sort of combination of things it made a lot of sense to sort of mix us up a little bit and take; I would have to look at the paperwork again but I think we did something like 40% down cash and 60% finance. And what that essentially did for me is mean that within the business I had a good chunk of capital available to pay for all the technology changes and enhancements that I wanted to make to move the business forward because we knew we would need to do that going. Brad: Yeah I found it very interesting; so SBA we have just a massive number of people reaching out to us looking for SBA eligible businesses and wanting to talk to us about it. And I will say that one of the common pitfalls that I think that our buyers kind of find themselves in is trying to maximize the SBA situation for themselves. So a person thinks okay on the high-level point an SBA loan can be a 10% down kind of situation. That's in the absolute most ideal scenario would be a 10% down. So someone has $250,000 in capital that they can put down on a business and so their mind immediately goes to okay then I'll buy a 2 ½ million dollar business. And what I've kind of found over time doing these SBA deals is that those end up being a tough deal. If anything goes even remotely wrong then now all of a sudden the deal is falling apart; maybe the valuation doesn't come back high enough, maybe there's more inventory than was expected and SBA can't cover the inventory. So actually you were the first person that I've had to do that and I've had a couple of people do it since but you're the first person that came and said hey I can pay cash but I'm going to go ahead and use SBA. And honestly, I think SBA has a lot of advantages and a lot of disadvantages. The advantages are from a broker standpoint it really opens up our buying pool. We can offer something as an SBA. We really open up the number of buyers that can come in. But for the seller, SBA can be a grind to get through especially in these situations where people are putting down the minimum amount. I think with what you did was interesting because I never got a single phone call from the SBA lender in your deal. I never heard anything about it. You kept me updated on kind of where things are going and that is not typical for what we do with at Quiet Light. A lot of times we're introducing them to an SBA lender and then we're getting the play by play and we're delivering information back to the sellers about what's going on. In your case you said I'm going to use SBA. I thought you put down 50%; maybe you put down 40% I can't remember, but you put down a big chunk and just said I want the flexibility and I think that really proved to show just a really wise move on your part from a business decision and it didn't hold us up at all. We literally got that thing closed right on time where we were expecting in terms of timing at least the way that I'd kind of set the expectations for our seller. Richard: I would just add to that Brad. I think the advice I'd give anyone considering buying a business is get your house in order. One of the reasons the SBA process on our side went smoothly was because our finances and sort of our credit rating; everything was cleaned up so that there was nothing weird on our credit reports. It was all sort of looking pretty and accounts that needed to be closed or resolved were done. So when the bank looked at things; they look at your credit report, they look at your house, they look at your mortgage, your payment histories you want to be able to give them a very clean robust picture and be able to give it to them boom here it is. And then we also had a very clear picture of the financials and what we were going to do with the business. We gave them a 30-page business plan that essentially laid out here's the financials, here's what we're going to invest in, here's the changes we're going to make, here's the timeline, here's the results and they were conservative. They weren't sort of wild willy-nilly captain. And so between getting our own personal numbers kind of cleaned up; and this is everything just from credit numbers to even just having a nice clean resume. I mean you're applying to SBA and they want to see your business history and what you've done. So you can't take the resume that you use for your job five years ago and just slap it down. It's got to show the bank that you know how to run a business. And so there's a lot of little things that you can do to get ready and so we had those in place before you and I even got into this acquisition process. The other comment I would add about doing the sort of 10% down, I mean we could have gotten approved on a bigger deal at 10% down. I would never have done it in a million years. And part of this maybe comes from my M&A experience which is obviously a lot larger kind of mix. But one thing I learned is that no matter how good you are at diligence, no matter what you know about this particular industry, any business you have is going to have some surprises and it's going to have some ups and downs. And so one of the problems I see with people that would be doing sort of this 10% in sort of right on the bleeding edge you're not going to have enough capital to be really flexible. You're going to struggle with investments and here's, and this is maybe not something that people don't really think about that much but buying a business is stressful. You're running a new business. You're investing. This is potentially your whole income, your life, what you're doing, a good chunk of your personal assets are going to get tied up and it's stressful even if you have tons of money to play with. Putting yourself right on the edge where your finances are squeezed that tight where you're doing 10% down and that's everything that you've got it just adds to the stress level in a way that's not good for running the business. It's not good for you personally on a health basis. So I think if I can look back at it and say what's my advice to people to get through an acquisition process using SBA prepare; good credit cleaned up, get all your documentation in order, get your resume pretty and all that stuff but don't squeeze yourself so tight that you don't have flexibility, you don't have capital to invest, you're going to panic if you have any ups and downs. It's not worth it. That's too much stress when you really want to be thinking clearly, being able to make smart decisions with some perspective on it. You for sure know this Brad it's really hard to make perspective when you're tight on the finances and you're panicking. So all those things factored in sort of where I went to. But I would definitely encourage people to make sure they've got enough of a cushion and flexibility to run their business confidently. Brad: Now I totally share your thoughts on that. And in my operating days that is really exactly how we tried to run the business. If you don't have a good amount of cash on hand it just makes something that's already difficult to do running a business that much more difficult and puts additional strain on you whenever you get some of those unknown kinds of problems that come up. One of the things I remember about you; I actually don't refer to you by name I tell people one time I sold a business to this M&A guy that had done a lot of corporate deals and let me tell you something if you think that diligence folder that you saw today is involved I should show you his because I remember it was a thorough deck of information. You had that thing all laid out perfectly. It was like okay one of the things I think I learned there is the pros have seen everything. So when you laid out that diligence folder and I saw it I was like it was organized, it was great, there was nothing wrong with but it was lot. It was a lot of information. You're very thorough, very detailed, and it kind of makes sense to me that it's gone well for you doing this business. Okay, I want to get into; so I was thinking about doing some podcast episodes and I think I emailed you maybe a month ago and said hey I went to a Yugster and there's no more Yugster. So talk about the rebrand and then let's talk about some other changes that you made. Richard: Yugster had a cult following behind it. And cult followings are great. There's a lot of loyalty that goes into that. But it was not a brand that was going to work well to sort of reach out to a larger audience. And so we, the team; I got the leadership team that was in place one of the first things we did was restructure internally to kind of give them really clean roles and responsibilities in purchasing and marketing because it had all been sort of blurred before. And what we then took off and did is really sit down and think about the kinds of changes we wanted to make in the business. The brand was a big piece of it. And we did really dig in on the idea of keeping the extra brand but we also knew that we needed to give it a refresh, improve the look and feel of the website, and sort of get it to a healthier sort of message and make it more attractive to people. In the end, when we kind of dug through it Yugster as a brand itself wasn't going to scale for us. It wasn't going to bring in a larger audience that we were sort of now starting to pursue and chase. So we spent some time doing; figure out what brands you want to work with, see what domain names are out there. We knew we wanted a dot com. We also knew that we wanted to keep a little synergy with the Yugster. We didn't want to go too far away from it and so as you mentioned, in the beginning, Yugster had become Yours Until Gone and YUG would show up throughout the branding of the site. The loyalty program was called YUG points. There was a lot of YUG that showed up. And so we figured if we kept the Until Gone piece of it that would be a nice connection. And so it turned out that that brand or that domain was actually available for purchase. This is where we made some of our capital investment; it was actually buying that domain name. And it's worked out great. I would say that the marketing team did; it could be a case study frankly in the rebranding going from Yugster to Until Gone. I won't say everything was perfect but it was as good as I've ever seen it done. And what the team put together and it was fantastic. We had a few customers that didn't make it over but the vast majority did. And we went live with the new Until Gone site which we can talk about some of the software stuff we did here in a second on September 1st. And I can tell you, Brad, if I showed you the detailed financials you'll see them start to grow through December and then there's this inflection point September 1st where they just kicked up and you start seeing this nice steady growth curve. And I think a lot of it had to do with we made changes over the summer to the Yugster's site to clean it up, make it a little bit more polished, but there's only so much that we were able to do. Once we went to the new site which was a completely revamped look and feel and brand I think it; for all the customers that we were bringing in, it just gave them confidence. That look and feel was a lot more professional; a lot more polished than the old site had been. And while we lost some of the cult kinkiness that was tied in with Yugster I think the more professional side appealed to a much larger group who were more willing to buy and make purchases through the site. And that's why we see the growth and that's continued to accelerate as we came into 2019. Brad: Yeah when I saw it actually; so I was kind of going through my list of deals and I've closed 20 deals at Quiet Light since I've been here and so I was kind of just looking at it and trying to think about what would be good podcast episodes. So I'd gone through 14 of them or so when I hit Yugster and as soon as I hit it and I went to the site I was like I know there's a story here because I mean it looks fantastic. I remembered what the old site looked like. I see what the new one looks like. It's like I could totally get that you were very thoughtful about how you approached it and how you kind of kept that Until Gone. I think that was really smart. So I totally could see the thought process from a marketer's standpoint of what you were doing and it seems to me like it did go really well just from an optics standpoint on my part. So it doesn't surprise me that your trends are good. We're getting somewhat short on time let's get into the software a little bit. I want to know what kinds of changes you've made to the stack and just kind of go wherever you want with that but I kind of want to know what you've been doing there? Richard: You know we can make a podcast about that in and of itself. There were some really interesting lessons learned I guess but I'll try to keep it focused for the group because not everyone's a techie. But basically, we have replaced 100% of the stack at this point. The original plan had been to upgrade the existing stack and put a new front end on it the new Until Gone front end basically and then do a bunch of workarounds creating APIs. And what APIs are for anyone who's not familiar with it they are programmatic interfaces that allow third parties to engage with your site. And so, for example, we wanted our vendors, our partners who were doing shipping to be able to work with us via API rather than exchanging text file CSVs for example. And the reason for that is just sort of accuracy, the time to market, and so forth. And there were lots of opportunities to do that to help our vendor and ourselves frankly work better together. Once we got into the details and we started looking at the Until Gone site design and what we wanted to do it would have required too many changes to the existing platform that would have left behind, in all honesty, a lot of stuff that we still needed to change. And so I think we closed the deal the first week of May last year; May 7th, 2018, by the end of June we had made the decision to do a full stack replacement top to bottom. And so we sourced a company actually here in Seattle to do a new website front end design and to then actually do the implementation on Shopify. We're on Shopify plus because we're large enough that we need to be on the bigger platform with the capabilities that they give us. And then that meant that we had to build a new back end because with the number of vendors we work with, with the way we work, with the flexibility we wanted to do it would not have been possible for us to just rely on Shopify. Now that won't be the case for a lot of e-commerce vendors but we operate more like a marketplace and we need to process a lot of purchase orders out to our vendors and take products in and not every product goes on-site and so forth. So we had to have control over that back end and so essentially we built out a completely new platform stack that operates; there's an admin portal, there was a huge amount of infrastructure for integrating with Shopify and providing all the APIs that we essentially built out. And what we've done since then is build some custom APIs. We've integrated with ShipStation which is a shipping management tool that a lot of our vendors utilize. We've integrated with ChannelAdvisor. We've integrated with a great company called Quitch just similar to ChannelAdvisor but a little bit more technology-focused. We're finalizing an integration with Celera Cloud which is another one of these integrator platforms that a lot of vendors and suppliers utilize. And so that's given us just a huge amount of flexibility because it was sort of getting rid of a lot of the deadwood that had existed previously. We've been able to do things that we weren't able to do previously and really take advantage of technology to reach our customers better. And so some examples of that we actually built a little ad engine so that we could serve our own products as ads to our customers and notification emails. We've done things with targeting where we've essentially built kind of a; think of it as a mini CRM, customer relationship management platform where the marketing emails that we send to them are fully targeted to their interests, their likes, what they prefer. Each of these changes as we've gone into the stack had given us sort of an incremental growth and helped us improve that curve, show better metrics, and have better control. It's also allowed us to really tightly integrate with our vendors and we continue to invest in it. We have some new capabilities coming out this week frankly that we want to get in place before Q4 that will allow us to do some things that will really improve our shipping and our customer service related to that because that's always a big issue with customers. So I'm happy to get into more it detailed Brad but I don't want to take up the time just talking about coding and Google Cloud and what we did. That's not our focus here. Brad: No, I think you hit some great highlights there and actually it's been interesting to watch Shopify and it's kind of dominance really in the kind of hosted stores platform. I think WordPress as a CMS is now like 35% of the world's websites and I can tell you from my perspective of operating for many years and kind of coming from that custom website world where we built everything from scratch because it gave us more flexibility and then seeing the kind of out of the box solutions come on the scene and then seeing Shopify and Volusion and WiX and these other players come on the scene. But it really seems like Shopify has asserted some dominance in the space at this point or just I mean there's entire; I'll be speaking at an event in San Diego next month and at that event, it's Shopify sellers. I'm going on a podcast in two weeks. It's just Shopify folks that work with Shopify every day. And we find a lot of our sellers now when they have high margin products are really utilizing the Facebook Pixel for marketing and for some reason Shopify plus the Facebook Pixel is just the combo that everyone wants to use. It's just Shopify is just kind of become this I think of it became kind of like WordPress for the CMS. I feel like Shopify is kind of becoming the e-commerce shopping cart or store hosted platform for the e-com side. Did you have any struggle with choosing to go with Shopify? Was that a tough decision for you? Richard: No, not really I mean I think we really looked at Shopify and BigCommerce. They're really the sort of two that we were down to at that point. We did look at Magento which is both a platform that you can just open source and build your own but they also have a hosted option. That was much more complicated and had a tech stack that we weren't sure we really wanted to work with. So it really came down to Shopify versus BigCommerce. And honestly, it was a combination of the partner we ended up wanting to work with was more comfortable with Shopify. And we also looked at Shopify and felt like you were saying given their market share and their size it was a good fit and I think it made sense to do that. I will say I came from a platform world so I'm very comfortable with using these kinds of platforms and I will say there are tradeoffs. There are huge positives; as an example of a positive, when I wanted to implement Apple Pay on the site and our payment processor already supported it. So I did all the things I needed to do with Apple, I hooked it up with my payment processor, went into Shopify, one checkmark and it's live and ready to go. The Facebook Pixel is another one. You configure the Facebook stuff in Shopify, it's done like that. Google Analytics is the same thing and so there's a lot of functionality that's built into the platform that you don't have to customize; that you don't have to tweak but you can still change things like your notification emails to make them personalized for your look and feel. So I think there are some really great things there in working with a platform. The flip side there is some loss of control. You don't have necessarily quite the same flexibility. There was a feature we were talking about the other day in my management team's meeting. The reality was if it was on our platform we could do it in a minute. It's just on Shopify it's going to be difficult to get it live and implemented not because of anything I say it would be a real flaw with Shopify but just because when someone else is running a platform there's sort of some constraints that you get into it. But I'm comfortable with the Shopify decision. I think I'd make the same one again. I think given their size, given the number of big brands that are using them now it's a good solid fit. So yeah I would go there again. Brad: Okay. And one of the things I kind of wanted to at least ask was the biggest challenge; what's been the biggest unforeseen kind of thing that you have had to tackle at least that you're comfortable sharing? Richard: Sure. I mean there are always surprises in acquiring any business and challenges are going to come up. You end up having to do more of something than you expected and so forth and it kind of throws you. I would say in this case I was actually; probably the biggest challenge was the technology side. Not because it was inherently a bad decision or difficult to rebuild the platform and do what we did; it was absolutely the right decision. I guess the point I would make is we weren't expecting to make that decision for 12 months. It was kind of something we were looking at as a 2019 project and it ended up being a 2018 project. And so what I had actually hoped to do was use the existing platform and like I said give it a facelift; redo the front end, make it into Until Gone but rely on the same core operational platform and just maybe do a few extensions. And it didn't end up being possible to get where I knew that we needed to be. From a marketing; branding capability perspective we had to make the changes. And so basically from July through the end of September, it was heads down coding. I wrote more code in those two months than I think I had in the previous 10, 20 years. Brad: Wow. Richard: My career has not been as a coder I've been in sort of management but we had to build a completely new platform from scratch and so it was a lot of stuff that we were putting together to make it work. And that continued through Q4 and even into this year as we add new features. And like I said earlier now we're at a point where we're really adding some really unique distinctive capabilities. We've even thought about spinning out some businesses to take the stuff that we've built and Shopify has this huge app ecosystem; apps that you can plug into Shopify and extend its core capabilities. A lot of what we've now built are things that are unique and not available within that ecosystem and so we think there are some opportunities just to extend that and make that sort of additional part of the business. But I would say that was my number one sort of challenge or I guess surprise and sort of what we did. And at times it's taken me away from running the business in a way that I wanted to. But I think it's ended up like I said being in a good place at this point. Brad: And it's really interesting and I do think the Shopify kind of app marketplace is pretty vibrant. We had a lead come through a couple of weeks ago that we were discussing among the team, it was a collection of some apps and I think it was bringing in about $80,000 a month and recurring revenue from a group that had built several apps in the space. So I do think that there's a pretty large market there to tap into. Well, I really want to thank you for coming on the show today. It's really helpful to our audience. I hope it ends up being helpful to you. People reach out to me all the time when I'm on these podcasts so I hope that you get to make some good connections from coming on and giving us some of your time. Do you have any parting pieces of advice for those looking to buy or sell an online-based business? Richard: I guess since I haven't sold a business of this size I'll maybe not give advice on that just yet but as a buyer, I would say don't sit on the fence. It's one of the best things you can possibly do. Get out of your corporate life. Find a broker that you trust, that you like, that you can build a relationship with and tell them what you're looking for. Don't make stuff up or blow smoke or try to sound bigger than you are. Be honest with them. Tell the broker what you're looking for, what your strengths are, what kind of things would keep you engaged and challenged so that they have a good idea because their job is to connect you. So if you don't give them the honest picture they can't help you. But don't hesitate. Owning your own business, running your own destiny I think is something that's just fantastic. It's challenging. It can be scary at times but if you're thinking about it go for it. And I've definitely liked working with Brad. He was always a straight shooter and honest and I'm not saying this just because you're on. I'd say this to anybody but finding a broker that is a straight shooter that's honest and upfront that makes it easy; that's huge. And I loved working with Quiet Light and Brad and I would definitely do it again if I had another business to go after. Brad: I appreciate that and honestly, you were one of the easiest buyers that I've ever worked with. I mean you brought all this experience to the table and honestly that is what we do, we're matching people up a lot of times. That's the game that we're playing and we may or may not be helpful in the other aspects of it but really to do well as a business adviser in Quiet Light we really need to be able to listen to what people are telling us they want and then pair that up with things that we have that are for sale. And I don't know that I'd take a whole lot of credit for it but I do think that you were the perfect person to take over this business and I'm really glad to hear that it's going really well for you and I hope that you continue to have success in the future. Richard: Thank you, Brad. I think it was a good fit and I hope the improvement we're seeing continues. It's a great course we're on and I appreciate your help making this connection happen. Brad: Thanks a lot for coming on today Richard. We really appreciate it. For the listeners, we will see you the next time. Thank you. Links and Resources: Richard's Business

Want more info about hiring when you are trying to grow? Brad's doing a webinar, How to Win the War for Talent: Actionable Strategies to Attract and Retain Top Talent at Your Business, on July 31! Just sign up at this link and let Brad and two others help you be better at hiring. "No small business owner knows what they need or want in the beginning." - Jill How do you hire people when trying to grow your company? Why is it so hard? We're so busy, and on top of all of the things we're doing, we now have to worry about the hiring process. Everyone's looking for the quick and easy shortcut, but sadly there is none. We're also not great at recognizing what it is we need. A lot of small business owners think that if they just had someone else who was exactly like them, they'd be fine. But that doesn't exist either (and you don't really want that). Brad has a system for figuring out what he actually needs for the task at hand. Also, you'll probably need to spend more on hiring quality people. You can mitigate risk by hiring part-time to start out. "Always be hiring." - Brad You can start collecting resumes with Google or some software so that when you're ready to hire, the talent pool is there for you. You can also meet face-to-face with people to see how you feel about them, but it doesn't mean you have to hire everyone you meet. And once you have hired, if they're not working, don't feel bad about moving onto the next person. How do you hire when you're trying to grow your business?

Brad Wayland may be the only QLB broker that was asked to join our team. Others amy dispute that, but they were not interviewed today, so they don't have a voice! Brad has been with Quiet Light Brokerage for less than a year now, and has already established himself as an honest, hardworking and driven entrepreneur and broker. Prior to joining Quiet Light, Brad spent his time focused on SEO for a custom t-shirt firm (Blue Cotton) where he is a partner. From there Brad built a portfolio of content & affiliate sites and eventually sold them to a private equity firm in 2015. In all, Brad completed 30 transactions between 2010 and 2016. Mostly as a buyer, with four sold. Brad learned quickly how to find the right opportunities and work out a deal that made sense for both the seller and himself. And he gained a reputation as the person to sell to, where sellers reached out to him to sell their business. Episode Highlights: [3:22] Who is Brad Wayland? [8:10] Why is the custom t-shirt business the most difficult ecommerce niche? [8:40] Buying and building a portfolio of content sites. [11:15] Wall street style negotiations, or nice guy everyone is happy? [11:45] Name dropping. Yep, Brad met Warren Buffett. [13:50] How to implement economies of scale. [14:45] Outsourcing and keeping things simple, streamlined and with little effort. [16:10] How Brad set up the corporate structure(s). [17:00] How to work with investors and set up a win/win. [19:40] Why having investors can turn pretty uncomfortable, quickly. [20:30] Brad's recommendation on deal structure for investors. [23:10] What interest rate do you pay investors? [23:30] How the multiple of SDE changes with larger net numbers. [27:15] Brad's view of PE monies and what's happening in the industry [28:40] Google “freshness” is critical to long term content portfolio success. [29:50] Content multiples are strong, the nich is hot and buyers are in abundance. [30:30] QLB closes a content site for just under $9,000,000 [32:30] Bryan @ QLB has a supplement business under LOI for $18,000,000. [33:55] The worst conversations we have as brokers are… [35:35] Near death accident: Wayland Falls – the newly named mountain in North Carolina. Transcription: Joe: So Mark the more we bring on brokers here at Quiet Light the less I feel like I've achieved anything in my life. I think you and I are just a couple of slackers compared to the people that have joined the company. Mark: You know I feel the exact same way. We were at the capitalism.com just a few weeks ago and I was standing next to Walker, you know the last picture he sent me was of him in the lineup with Bill Nye the Science Guy right next to him. And he's casually mentioning over a dinner about the different documentaries he's been a part of and all that right? But it goes for every single person on the team. Amanda, when we were talking to her there and I was just consistently feeling like boy I need to get my butt in gear. Joe: Yeah I don't try to have in-depth conversations with Amanda about business because I just feel stupid. Mark: Right, I mean she just starts going off and you're like oh okay I … everything I thought I knew yeah it could pale as in comparison. Brad though is one of those guys and I remember the first time we did a companywide call; we do this once in a while with Quiet Light Brokerage because we're all over the world. All over the country but all over the world and so I don't know maybe once a quarter we have a companywide Zoom conference call where we can see everybody and there was Brad on top … in his office overlooking his factory floor. And I think everyone was just kind of like oh this guy has actually done and accomplished some real things. Joe: Yeah Jason was calling from his kitchen. Amanda was calling from a car. Chuck was from home. I was from home. You, of course, have to get out of your house because you have got a basketball team and a half in your house … well, maybe not that much I exaggerated. I love to exaggerate about the number of kids you have by the way. Mark: Hey it changed since the last time by the way. We've had like four more kids. It's attractive to … you know and it's hard to- Joe: Completely different podcast right there. Mark: But Brad was somewhere in the world. We have no idea. I think he was in Cuba or Costa Rica or something. Joe: Oh right he's always somewhere else, some other exotic location. But yeah Brad is an impressive guy. A very low key but man he's sharp. He talks about his history, talks about what he did at the Blue Cotton T-shirt company. It takes 22 hands to make one t-shirt. It gets touched 22 two times but he stepped in, focused on SEO, and that company blew up after a couple years of him being there. But that's not really what the podcast is about. It's about him and his experience but I'd really focused in on his content portfolio. At one point while running … or while being a partner at blue cotton he built a small little multimillion dollar content portfolio on the side and eventually sold it. And he outsourced everything. He had a reasonably low workload and he used initially other people's money. You have to listen to find out whose money he used. It's kind of interesting and fun but he did very well. And he talks about that approach and I think it's something that any listener can get something out of it in terms of whether they're building their own portfolio of physical products companies, drop ship companies, SaaS companies, or content companies. And of course get to know Brad along the way as well which is kind of the purpose of the podcast. But I think there's so much more to it than just getting to know Brad Wayland. Mark: Yeah I think one of the things I love about this company is it seems like everybody that we bring on just seems to up the ante as far as their qualifications. I mean two or three years from now we're going to have Elon Musk asking us for a job. Joe: Okay, got to be very sad for all the investors of Tesla, sorry folks. Mark: I don't know maybe they'll kick him up and who knows. All right enough of me talking, enough of you talking, let's listen to Brad. Joe: Hey folks it's Joe at Quiet Light Brokerage and today we have one of our very own on the podcast with us. Now don't get bored he actually has a life time of entrepreneurial experience. He's bought and sold many businesses. He's kind of a big deal. I think he bought and sold more than I have for sure; probably more than most of us. His name is Brad, most of you folks listening know who he is. Brad Wayland welcome to the Quiet Light Podcast. Brad: Hey Joe thanks for having me on. Joe: How are you doing? Brad: I'm doing well. Joe: Are you ready to tell all of these people everything about you? Brad: I'm ready to tell them but I would contest your point that I'm kind of a big deal. In fact, I was on another podcast with Chris Guthrie that you had on the Quiet Light Podcast a couple of months ago and several years ago. He did an intro and he said most of you probably don't know Brad Wayland. He's what I call a silent baller. Am I right? All right well- Joe: He subscribes to HBO there. Brad: Yeah I would call myself pretty well unknown. But I have had a lot of experience and I hope that I can share some things today that will help our listeners. Joe: Well you are humble. There is that and you're part of the Quiet Light team because of that vast amount of experience that you do have. And you're one of the few … actually, maybe the only one where Mark actually said “hey maybe you should do this” versus the rest of us which reached out to Mark and said “hey can we do this?” that's right isn't it, Mark asked you to join the team? Brad: Well there's different versions of that story but I specifically remember that I asked Mark. I knew Chuck from the buying and selling world so I kind of made a joke at Mark about [inaudible 00:06:41.6] Chuck on I guess if things don't go well on the buying and selling world you might end up doing some brokering. And he was like I think you might be interested in doing some brokering with Quiet Light and that's where the conversation kind of started. And then over about a six month period he kind of showed me the Quiet Light way and I started getting more and more interested. And I really enjoyed my time at Quiet Light so far, it's good for people. And really every day when we get on the phone calls with buyers and sellers I'm just blown away by how impressed they are with the team we have at Quiet Light. Just the knowledge is there, its entrepreneurs. I tell everybody every day, its entrepreneur led. These are people that have bought, sold, built, operated in through hard times so I really do enjoy it. And I think brokers sometimes have like a little bit of a stigma attached to them. And I think that we are kind of definitely leading the way in kind of changing that. Because I find that people really look at Quiet Light as a breath of fresh air. Joe: Yeah I would have to agree. I was just at Brand Builder Summit down at Austin and really for the first time in a long time, I mean I started in 2012 the broker stigma had an icky feel to it. You and I have been self-employed for years … decades probably and people are starting to reach out to brokers for the experience and expertise that we do have. So it's good but let's talk about your experience and expertise. Who the heck are you? Tell us about your entrepreneurial history and when you started? Kind of how many things you bought so on and so forth. Brad: I started having some interest in the internet world around 2003 and I had graduated from college with a finance degree and was working as an accountant for a publicly traded company. And I really hated the work and actually thought you know what I'm going to get fired from this job before I can find another job because I felt like I was doing such a poor job. I just wasn't really built for the check in to your cubicle at 8 AM and checks out at 5 PM. I needed something a little more challenging for me and maybe a little less structured. And so I was thinking I would go into financial planning because I had a degree in it and had an offer. And a couple of friends of mine said “Hey would you like to come on and work on some business development for us in our t-shirt company?” And they had just crossed a million in sales and they have launched a website and it's called Blue Cotton. And so I came on and quickly I became enamored with search engine optimization and spent a lot of time trying to figure it out. And honestly I fumbled it around like four years and even to the point where I think they thought does this guy have any idea what he's doing at all? But around 2005, I started realizing what we needed to do and that was rebuild the site. It had not been built where it could really ever rank the way that certain things were structured and basically the site was just a giant image. So we rebuilt it. It took two years to rebuild it and when we launched it we were on the front page of Gizmodo within 24 hours from just people finding it. And back then there was- Joe: Gizmodo, what the heck is Gizmodo? Brad: It's a popular tech blog. I'm sure you probably heard of it. Joe: Clearly I haven't, so thank you. Brad: Well it crashed the site. And so that first day we launched it [inaudible 00:10:02.2] spent two years working on this project, it's never going to do anything. And that morning we got a phone call from the developers, our phones are ringing off the hook and they said something's going on. There's tons of traffic on the site. Back then you didn't even have Google analytics. We were paying for index tools back then. And so they … Gizmodo crashed the site, we had something like five million people trying to get to the site and it couldn't happen. Joe: Wow. Brad: You know it was just some crazy situation and there was no social media. So a lot of the traffic back then went through these popular blogs. That's how people … they have their RSS readers on their desktop and they would go through and read their articles and stuff. So they did that and then we had built a design studio where people would create their t-shirts in Flash. And a month later Adobe awarded us the site of the day which didn't crash site but it gave us a page rank 9 of 10 link from Adobe's website. Joe: Wow. Brad: Adobe was the most … at the time Adobe was the most went to website in the world. And the combination of Gizmodo … well because of Acrobat and I mean think of all the click here is that you have for Flash, for PDF reader, for all those things. It had tons of links coming in. And so the combination of those two things propelled us and we went on a crazy tier of growth. It grew up 50% a year for nine years on average. Joe: Woah, we'll let the listeners do the math on that unless you're going to tell us. 50% percent a year for nine years and you wouldn't want to know. Brad: Well we went … we grew from … I mean we were small. We were like a million dollars in sales but that ride took us from like, it probably took us to about seven million. I still own my equity in that company. I didn't start that way. We kind of after the web kind of took over the two owners came to me and said hey 85% of our revenue is coming through this thing you've helped us work on so we need to come up with an arrangement here. So we ended up doing that in 2008 and today Blue Cotton is still a thriving business. It's got … we're, I would call us a medium sized business now. We'll be considered a low eight figure business in terms of revenue. We've got 125 employees, 110,000 square feet of production capabilities which one I'm using all of that now. We use about 55,000 [inaudible 00:12:27.3]. So I did that and just to kind of quickly summarize that when you're in the custom t-shirt world you are making money in the most difficult way possible. A custom t-shirt has to be touched by about 20 people before it goes out the door. And if you order one for your family reunion then it's got Joe Valley's Family Reunion 2018, it's time sensitive. You've got a specific idea and you don't want to be the guy that ordered them and your family says “Man, Joe these are awful. You did a terrible job designing them.” So there's a lot of anxiety in the purchase and so I became pretty interested in content. And around 2010 a friend of mine who was … is a pretty big name in the vector space, like image vectors, he was looking at a blog for sale and it was on Flippa. And he … it was it was a $50,000 purchase price and he said you know what it's only worth 25 grand to me in high five. Man, that thing has content and ads like that's the most amazing business model I've ever seen. You don't have to do anything. Joe: Especially compared to 22 hands per t-shirt. Brad: Right. So I ended up buying that site for $50,000. And that started a new trajectory for me. From 2010 I started getting heavily involved into content and affiliate and just bought and sold a lot of stuff from 2010 and 2015. 2015 I divested a lot of it up to private equity but the- Joe: Can you ballpark how many you bought and sold in that time period? Brad: Yeah so I did 30 transactions between 2010 and 2016 and most of it was buying. I had basically four sales everything else was purchase. I kind of quickly … the space was the web design space so the blog that I bought … economy was kind of in the tank in 2010 and so the blog that I bought I quickly made my money back on it. It's a $50,000 purchase and I made the money back in like 10 months. And I thought this is like too good to be true. So I started kind of keeping my eyes open for opportunities and found another one that was for sale and overpaid for it compared to what I had done. So I paid 72,000 for the second one and it was starting on that same trajectory but after those first two, economy was really not doing well and I started having people reach out to me. And so I had a guy reach out and say hey I hear you're the guy that buys web design sites, you've bought this one and this one would you want to buy mine while I was tapped down on cash. I had spent all my kind of extra money that I had to kind of do something like that with and so I told him you know what I'll give you about 80% of what you made in the last year but that's the best I can do and I can do it today. Joe: And they said? Brad: And he said I'll take it. Joe: So let's talk about that on … just for a moment because you've got experience, I mean you bought 30 businesses, 30 transactions over the last several years. Was your process New York Wall Street walls to the wall top negotiating or was it nice guy that really likes you and you built a relationship and you made it work both in the end? Brad: I'm probably me there. I'm a quick decision maker. When I was in … when I graduated from college I had the opportunity to meet Warren Buffet at a finance event that went on in my hometown here at Bowling Green. And Warren Buffet said that he plays bridge, and he drinks diet Coke, and he takes 13 phone calls a day, and he doesn't have a computer in his office and one of the questions was how do you evaluate companies? He had bought Fruit Of The Loom which is why he was in town and they said how do you evaluate it? And he said honestly I don't spend a lot of time on it. I go with my gut. I look at the few things that I think I have but I usually make a decision within a matter of hours about whether or not I want to buy something, the price, everything which is not the way M&A is done. Joe: Wow. Brad: I know. He's a great capitalist in terms of what he does and that's not me. So I'm not trying to embarrass Warren Buffet but there is one element that is like me and that is I don't waste time. I like to put deals together. I'm not very patient. And that kind of benefited me in the buying and selling world. So I did things very unconventional. Like my transactions, I would never use escrow. I would try to do it as fast as possible, meet them in person, come up with an arrangement of I'm going to wire half here and then you're going to transfer this. Or I'm going to wire it all you're going to transfer these things at the same time. I just did a lot of things that weren't kind of the norms because I'm just not very patient. I kind of wanted to get my hands on it that second. I didn't want to wait 60 days for things to pan out. Joe: So no long drawn out contract negotiations on asset purchase agreements or SBA deals anything like that? Brad: No. Joe: Pretty simple. Brad: And I would say that I focused less on making sure I got this exact price that I wanted at that exact multiple that I wanted. And I focused more on trying to find things that I knew I could immediately do something with. When I got into the design space I don't know anything about design. In Blue Cotton, we have nine designers that work there. I don't know anything about it. I don't know anything about web design really. I know I can tell you some names of like what post would be like but I know nothing. If you put me inside one of those Adobe programs I'm totally lost, I know nothing about it. But what I did learn pretty quickly is that there are some economies of scale to having things that are alike each other. And so when I had one blog and an advertiser would come through it was like what would happen if I had five of these blogs? Or what I could do is I could leverage the advertiser for five times the amount and have the same amount of contact. And so I did a lot of that and I did it on the affiliate side. You know I couldn't negotiate better affiliate deals for my company because I would say well here's all the traffic I have in total and they would look at me and be like oh well if you've got that much then we want to do this size e-mail send or we want to do this size add by and so I started to feel that … and a lot of the … so about 15 of my 26 purchases were in the design space. Joe: And did you have writers that were consistently focused on the design space, outsource VA's, or did you do it all yourself? Brad: Yeah so in the design space there's a lot of writers available. You go to some of the popular sites like Smashing Mag or some of these other big names. You'll see a new name every day. And so I again I kind of always try to structure things in a way where I didn't have to spend a whole lot of time on them. So you know one of the things that I did is I found writers that were okay at being paid once a month because I didn't want to be jumping into PayPal 15 times a month to pay writers. So I found writers that could go across several sites that wanted to do like a substantial amount of work. And so I'd have four or five of them and then at the end of the month, I would just one time pay everybody for all their posts. I found people that knew what I wanted instead of me having to review every single post I found people and I was like okay you did these three posts for me this is exactly what I want, go down that road. Some of them would send me like here's what I'm thinking about doing this month, some of them were just like I know what he wants and they would just do it. And I just always try to streamline things to a … the most hands off as possible. I did not want to hire people to support the network. I didn't want to … I wanted to keep it very like the opposite of the teacher business. I wanted it to be something that I could do a lot with a little time. Joe: Did you put all 30 of the properties or 26 when you sold four off, did you put them all in one LOC did you have them separate? How did that work out? Brad: Well I had to … we hadn't gotten into how I built the portfolio so I will tell you that I quickly ran out of my own cash and had to start looking for help. So I did end up having three different LOCs total and that was because of the way I had to go find capital for the deals. Joe: Okay. Brad: And then I kind of got tired of that and so I basically rolled all of those partners up and blown and got them out and took everything over 100%. And you know the thing is when you're … there's guys that it was their pockets that are out there raising money and I had a conversation with one of our … someone who's buying a property from us yesterday about it. When you're trying to raise money from people instead of going out and asking for everything you think they could possibly muster up one of the best ways to convince people that you give them good returns on their money is to do something good with some … with a small amount of money, something that you know is not a big deal to them. And I didn't really do that on purpose. It's just that my deal started out kind of small. I started around this $50,000 range and by the time I was done I wasn't interested in $50,000 transactions. I didn't do anything that was all that large but I did a couple of three hundreds. I did two $500,000 transactions. And the thing about those transactions is I put that money together in a few days and it wasn't coming out of my bank account. So I had people that believed in what I was doing and I could literally pick up a fund and say hey I've got this opportunity and they would say I'm in. Joe: For those that are listening that have portfolio folks that might do that but for those folks that are investing that haven't ever done it before are they getting equity or are they getting return on investment and how quickly do you start paying them back? Brad: Yes. So the way that I was kind of pitched it I didn't have anybody that I was connected to that was like used to investing in tech … so I'm talking about people that have some extra income or extra savings but they're not people that were like highly technical. So, my parents, you know the first people I went to were my parents and I said “Hey would you guys want to invest a little bit of your money into an idea?” And they said, “Sure, what's the terms?” Well, my terms were terrible for me in my opinion. I said well if you'll put up the money I'll give you 50%. That's where I started. Joe: Oh. Brad: And I talked to someone yesterday he said that that was absolutely ridiculous. They are like you gave them 50%? I was like well I didn't have … I wasn't going to be able to buy it [inaudible 00:22:40.7]. Joe: They could praise you so that … you know they ultimately lost money on the flunk transaction called Brad Wayland. Brad: Still that's true. There are some things in our past, there's some car situations and things like that but it definitely cost them some money and a hard day. But I started with them and … but I became concerned also about … oh wait a second, they're willing to put a lot into this after we started going. They're willing to put more into this and I started thinking I don't really want to be responsible for my own livelihood and know that I could potentially tank theirs. Joe: Right. Brad: So I started to get kind of concerned about that. And they didn't have unlimited funds anyway. But around that time I started looking to partner with other folks and I partnered with some people that I didn't know as well as my parents. So people that had told me like hey I want to get in and my relative over here is willing to invest in me. So I did that kind of deal and I became pretty uncomfortable with those pretty quick. And the reason why is because when you're working with your parents or if you're working with a close friend you kind of know we're not going to end up in a courtroom somewhere. Joe: Right. Brad: You know that that's not going to happen. You know now you could ruin your relationship or you could have that little mark on your relationship where you're like well remember that time when I lost like $400,000 of your money? Sorry about that. You know like that's not a good situation. But I started getting uncomfortable with having partners at all in the space when I took on partners I didn't know. Joe: So how did you determine … you know once you've got beyond that experimental stage and your relatives and friends of relatives and giving them too much, what would you recommend to somebody that's listening that wants to build a portfolio of sites? Is getting money from people are not used to investing? What would you say? Look if I were to do it all over again with what I know I'd probably offer them X, Y, Z, and pay them how often? Can you summarize what you know? Brad: Yeah. So if I could do it all over again I probably would do it the same way. I understand that giving up 50% sounds like … I don't know if that sounds like a lot or not. One guy I talked to yesterday said yeah it sounds like a lot. It probably was a lot. They weren't doing anything. And I was … you asked a minute ago were they getting paid? If I took a check they got a check. And I was looking for cash flow because I wanted to build up and be able to go buy more and do things. So I wanted to realize real gains and kind of do something with them. So I would give a lot early but I would structure the agreements to where you control the situation. And that is one thing I did. I just … when you have all the knowledge and the other side doesn't really have an opinion, they're like hey I don't know really know what you're doing with the money over there. I just know that you're operating these websites out here and you're making us money. When you have that kind of arrangement those people are more willing to say well you tell us what the investment is going to look like? And so from my perspective I kind of went down the road of just saying look I want to … I still want to pay you your money but I don't want to have partners any more for various reasons. Like I want to structure this in such a way that makes sure that you get your return but also make sure that I benefit from it in the way that I think I should long term. And so I'd like to roll out … basically, I bought them out. I just came up with a structure and said this is how I would value the properties and I can [inaudible 00:25:59.2] the properties to pay this off. And so I rolled everything out into basically a Seller Finance note and I was able to get it done in 20, 30 days. As opposed to an SBA loan or trying to go out and raise … when you do a situation like that where people are giving you their cash and you're dealing with multiple investors, if you are able to call the shots then when you're ready for that change you can do it very quickly and efficiently. Joe: How many different investors did you have at that time where you had to get them out? Brad: So I only had really three people that had invested at that time but at the same time I was looking to buy more. So when I rolled it out into a loan I actually brought on three new investors but I brought them on as just debt. Joe: Got you, okay then you paid them a higher than normal interest rate. Brad: I did. So it depends on who it was but my interest rates were 6 to 9% on the deals that I did. Joe: Okay. Brad: So it just depends on who it was. And I never really nickeled and dimed people over the interest rate, I try to find people that I thought would be able, that would trust that I would do the right thing with the money and [inaudible 00:27:07.6] plus trying to get the exact interest rate. Joe: Let's talk about for those listening thinking about rolling up different properties into a portfolio. Let's talk about multiples and returns on investment. You know we talk all the time about a business that's doing 100,000 that's five years old with one employee is worth a certain multiple but an equal business with one employee and work load that same age that's doing a million in discretionary earnings not only is it worth 10 times more in terms of numbers but it's also that multiple goes up right? So instead of two and a half to three and a half times in terms of value, the multiple because of the size and breadth of the business that multiple might jump to four or five times. Did you find the same thing to be true when you rolled up essentially 30 small content sites, 30 small blogs into one portfolio and sold off to a private equity firm where they pay a much larger multiple? Brad: Yeah okay. So … just so you know the private equity firm that I sold it out to I sold it at four and a half multiple. So just to kind of … that was a high multiple, I was very pleased with the transaction. Joe: Okay. Brad: So in my sale, I definitely saw an increased multiple. Okay, so from my perspective I did transactions that were … I did a lot of them in the 50,000 range and then as I got further down the road I did a lot of 125, 300, a couple of 500s. And here's what I found from my perspective, the properties in the … at least in the web design blog space that we're selling for more were higher quality properties. So where we deal with every day like we're talking to someone who's selling on Amazon, we could find someone who's selling on Amazon that's doing $50,000 a year in discretionary earnings, it's got … doing everything but they're in a small category. Whereas you could find someone who's doing a million dollars in discretionary earnings that's doing everything perfect as well but they're in a broader category. So we would see that where it's like hey they're both doing great they're … you know but they just happen to make less. In the design blog space, it wasn't so much like that. It was like if you're doing great then you are bigger and you are earning more. And so they did command higher multiples. I don't know off the top of my head I know one of my 500,000 transactions was a two and a half multiple and … but I know that one of my $300,000 transactions was a three point maybe one or two. Joe: And you talked about when you purchased it. Brad: When I purchased; yeah. So [inaudible 00:29:46.2] a lot of that. Joe: When you sold it was all lumped together and one multiple was applied. They didn't look at the individual blogs and sites and say we'll give you this for that and this for the other one, it was all- Brad: Right and the and the private equity plays … I mean I'm sure that you've talked to people just like I have, the private equity world is … we're seeing some changes I think in the industry right now with private equity. I think there's kind of two things going on. One is private equity is scooping up a lot of sides, stripping out all of the cost out of them, and literally just let them die and because the return on the money is good even then. That's one thing that I've seen private equity doing and that's what happened with mine. It killed them off. I mean there's no way. Joe: It killed them off. Brad: Yeah but having said that, that company that bought it is thriving. So I think through the acquisition they learned some things about what they wanted to do and what they were good at. So I don't know that they would look at it as a failure because I think that if they were able to use the information to then go and build a much bigger company that's doing some pretty big things. On the other hand, I had mentioned the other way that private equity is going like we just had a transaction that closed this week that I … where you've got an operational group that is under private equity. So we see the private equity guys a lot of times, they're like hey we want five million on EBITDA. Well, we don't have a lot of sites that come our way that have got these big seller discretionary numbers. So what I think is happening in the industry right now is there are these operational groups that are saying hey we'll go deal with 10 or 15 of these things, we'll still get you your … whatever you're looking for, several million dollars in sellers discretionary earnings but we'll operate all these things underneath you and kind of keep them running. And I do think that they'll like hold on to the content and just let it die. I think that Google especially is fighting against that right now specifically. I think their Freshness algorithm has kind of taken over and kind of prevented people from being able to do that effectively. And so I don't think that strategy is advised or a good idea and I think it will go away completely. Joe: You mean in the algorithm updates or having those sites die off a lot faster if you're not doing anything? Brad: They do. They just … they track what you're doing and I've even done some experiments. So I analyzed it on a small content portfolio and I have a marketing firm that runs those forming. They basically do all the content and everything. And we have experimented and seen Google Freshness is a very real algorithm that if you fall asleep on a blog or something that has any kind of time sensitivity at all then you will pay the price and it doesn't take very long. Joe: Got you. So for anybody listening that thinks that Quiet Light is only a physical products e-commerce brokerage firm, Brad is obviously showing us that the experience that we have is pretty vast. Jason's been in the affiliate space. We've all done SaaS, affiliate, content, advertising, physical products, but Brad obviously I think probably the bulk of transactions that you've closed so far with Quiet Light as an advisor you had been in the physical product space. But you've got a tremendous amount of experience in content as well correct? Brad: Yeah but to me, the content is hard to come by. I don't know if you feel that way or not but I don't get them a lot. I did a transaction last month for a guy that I actually had bought three websites from in my buying days. And it was a really interesting dynamic because I was able to … when the buyer has been on the phone and saying can I trust this guy? I was able to say you know what I did three deals with him myself and I can tell you it went exactly like this [inaudible 00:33:21.0]. So that was kind of a neat thing. But you know he came to me and said hey I want to sell a content site and he was monetizing it through digital downloads, and not a big transaction, a couple of hundred thousand dollar transaction. And you know he said what should I expect? And I said you know what the content is pretty hot, we don't get tons and tons of content people trying to sell these days. People want to hold onto it because it's very low workload and it's very high earnings for what people are doing and they seem to be getting very good multiples for it. So we priced it out at a 3.25 multiple and we got about 96% or something of the asked within 72 hours, I think you sent me an e-mail and said both your listings this week are going to be under a lot. By the weekend you are right one was 48 hours, one was 72 hours that transaction was closed in three weeks start to finish. Joe: Yeah content is easier to do due diligence on as well. I just had a content site closed. What is … we're recording on I think Wednesday right? Brad: Yeah. Joe: So 10 days ago. Less than 10 days ago I had one sell and it's interesting I'll give you the details of it. Daily updates, hundreds of thousands of visitors to it and Google was rewarding it like crazy because of the vast amount of new content on a daily basis. And the revenue took off like a rocket. It was just under a nine million dollar transaction and a very very high multiple. Higher than yours but it was explosive growth. It was very big. A lot of … their discretionary earnings is obviously very high. So the bigger the discretionary earnings, perk of the growth that you've got there the higher the multiple as well. So content sites if you're out there listening and you've got a portfolio of them or you're an individual person running one and you think that you're hearing things that are not worth all that much, truth of the matter is that we saw lots. And there's lots of good buyers for them. Brad: And I think that's your point, you asked the question earlier. Are we seeing the multiples go up the same way? And I think across the board you just have a supply and demand issue when you get into larger sites. There's just not a lot of them available and we're seeing that our buyers are ready to go on larger transactions. You just don't get as many large transactions to come by. And the example that you gave, I'm pretty sure you had competing offers on that deal. Joe: I did. I had three offers and they kept … they update each other and grew it up. Bryan- Brad: Three offers on a nine million dollar property, that's something. Joe: Yeah. Bryan's got the physical products business; its nutritional supplements. It was listed at 15 million and is under contract at higher than that because there were multiple offers on it. So don't be afraid. I hear people tell me look I think I should sell before it gets too big because there's not going to be as many buyers out there. That's not what I'm finding. It's not the case. Would you agree that there's a ton of money out there for the right business? If it's a good quality business it's going to last. Brad: Well it will sound very counterproductive to what we're trying to do at Quiet Light but every week I talk to people on the phone and I just basically tell them if you've got the willingness to keep working on your business you should not sell. I mean you just shouldn't because you should grow it as big as you can. Because it's not easy to build a business that does what your business is doing. Whatever it is, anyone that we're talking to is having some level of success because they're talking about selling and they know they've got cash flow and things like that. And I just always tell them if you're done let's go. If you're ready to be done or you've got other plans or you want to travel or you want to do this or that or you want to … you've got a new venture that you're thinking about sure let's list it. Let's get it done. But if you've got the willingness to keep going then we're here when you're ready but honestly keep going. Go as far as you can take it. Joe: And Mark calls that reckless honesty because it's not necessarily in our best interest but it's what we all do. He did it for me when I sold back in 2010. The difference I'll tell you now for those that are thinking they're emotionally tired and done really you've got to sort of tap yourself in the chest and say do I have the heart? Brad: Yeah. Joe: Because the worst conversations I've had are when I say look, you want X value, your business realistically is only worth Y. If you hang on another 12 months and you reinvest your energies, you set some goals, you get that traffic back up, and you get that revenue going again at a higher level you'll get Y but it's going to take 12 months. The worst conversations I have are when they come back to me in 12 months and say you know I didn't do any of it. The revenue has gone down 20%, can I still get the X you talked about? And the answer is no because they didn't have the heart. Those were the worst conversations. Brad: Right. Joe: So always, I tell people tap in my chest if you've got a heart do it. But like you say, if you're emotionally done; if you're ready we're ready. I think some people … I've been doing this six years as you know and occasionally we tell people look it's in your best interest to hold off. Sometimes they'll interpret that as we don't want to list their business. That's not the case at all. Brad: Yeah not. Joe: When they're ready, we will do it. We'll get that buyer. And just from the few examples that we've talked about, there are buyers and situations where we get it under contract very very quickly. Listen Brad we are running short on time you shared a lot of information here that I think will give people good insight into you into building a portfolio of either content businesses or any businesses the way that they can sort of piece it together the way you did and then exiting which is fantastic. I do want to talk about one thing briefly though. Personal in nature if you don't mind, can we? I won't go too far I promise but say yes. Brad: Yes. Joe: Okay. So I understand you went hiking in North Carolina recently and they're renaming a mountain after you. Brad: Yeah. Joe: Do you … what happened there? Brad: Well my wife and I have five boys from range two to 11. So we're pretty busy living life. And for our 16th anniversary, we decided to go to Asheville North Carolina, leave the kids at home. My parents came to town to take care of them and we went to Catawba Falls … which you can Google it. There has been many fatal accidents there. In fact, there's been a fatal accident there since I left. Pisgah National Forest has many accidents from what I've come to learn. But we were hiking up a trail at Catawba Falls and then we entered a closed section of the trail. I didn't know it was a ropes kind of situation so we're climbing up ropes and going up a rocky kind of cliff. Joe: Let me just clarify for the attorneys out there that's thinking they can help you. You entered a closed section of the trail; closed. Brad: I didn't know. Here's the thing, I've got some lawyer friends that have reached out to me about it and here's the other thing the Pisgah National Forest is owned by the US government. So if you decide that you want to sue them just know that the US government does not take lawsuits kindly. And they take zero liability. So I had friends reach out to me and say you need to pursue this and then I was like I was in the Pisgah National Forest and they're like no, that's not going to work. You're going to lose that. But basically, it depends on the state. North Carolina does not have very friendly laws for stuff like that anyway. It's one of the least friendly states for that. But I hiked up, I saw a beautiful waterfall … actually and filmed in the movie The Hunger Games and that's why we wanted to go up and see it. So we went up there, saw the waterfall, we needed to kind of get a move on it because we had hiked a lot longer than we had expected so we're moving very quickly on the way down. Joe: You and your wife and kids or just you and your wife? Brad: No just me and my wife. The kids were at home. I vacated the ropes for a minute, I don't … I saw a path; it seemed like a reasonable thing to do. It was only going to be like 10 ft. and honestly I don't remember anything after that. I fell 40 ft. down a very rocky slope and I don't remember anything until the paramedics and the firemen were there. They tried to life like me up they couldn't do it. And I broke my arm, dislocated my shoulder, collapsed my lung, I had deep bruises and things like that. I did not have a concussion surprisingly. Joe: You got to thank God. Brad: Three and a half hours to get … yeah, I did. It took them to three and a half hours to get me out in to the hospital. Joe: Wow. Brad: And anyway thank God it was just a lucky situation, very scary for my wife. She was talking to me for a long time without me really knowing what was going on. For 45 minutes she thought she's lost his mind. Joe: Well the first thing I think we all did a Quiet Light was you know thankfully you're okay and we were doing little prayers for you and all that stuff. And then we start like man that guy is just not so bright going on the closed trails. For everybody listening, if anybody is foolish enough to do what Brad did, we bought him the inflatable … what do they call it, the inflatable? Brad: They're like these big bubbles that you get inside with your family. Joe: We bought Brad a bunch of those and I started a petition here in North Carolina to change Catawba Falls to Wayland Falls but nobody listened. Nobody listened at all. Brad: Unfortunately. Joe: I've been there and next time I go again I'm not going on the closed trails I don't think but. Brad: You may not know where the closed trails are. I didn't know it was closed. Joe: Okay. I've been there because I know that it was like oh look that's where the Hunger Games was filmed. Brad: Yeah. Joe: I'm going to bring a sign and I'm going to drop it in there. I'm going to take a sledge hammer and put it in the ground call and Catawba Falls and take a picture for you. Brad: Yeah. Joe: See if anybody takes it out. It could be there for- Brad: It was a crazy accident and I'm thankful for all the support I got. From Quiet Light, from friends of family, it was a … I recovered very quickly. I've got a pretty gnarly scar right here that is still … I'm hoping it's going to turn the color of my skin is it looks like I got really depressed or something. Joe: He's holding up his wrist ladies and gentlemen and it looks like he decided to take his own. Brad: Tried … that's what it looks like. Joe: Is there a pin in there now? Brad: Yeah there's a play and about a dozen screws in that arm but I've got full mobility back. I'm free of therapy. I can't do pushups yet but I'm getting closer. Joe: And you did it all while we started at Quiet Light and you had listings and not a single client really knew what was going on and they … I mean it's because you worked anyway which is amazing so that's awesome. Well again Catawba Falls, I'm going to try to get it changed to Wayland Falls but let's see if that happens or not. Brad: Good luck with that. Joe: Brad, thank you. I learned a lot. Brad: Thank you. Joe: I learned a lot about you and I appreciate your time. Hopefully, everybody here has did as well and we'll keep doing what we did here at Quiet Light. Thanks, man. Brad: Okay thanks a lot for having me on. Links: Brad's LinkedIn Profile brad@quietlightbrokerage.com About Brad Wayland on QLB

Brad: Almost every couple, there is a period of ambiguity, that uncertainty that they go through. Are we going to stay together or are we going to be done? I want to spend a few moments just talking about this, the most important things that effect ambiguity. And I would say on this, it is really the factors that influence uncertainty for a spouse to choose to stay and factors that affect the spouse who is going to leave. I want to just go over these because they can help save your marriage; help you guys work through this a little bit more on what the spouse who had the affair is thinking and the spouse who was betrayed, what they are considering. And these are things that I hear, by no means is this list exhaustive. I have got 20 different things here, there could easily be 40 things but I just want to go through this. One of the things that is really important for injured spouses that affects if they want to stay or go, is the amount of deception involved by the one who had the affair; the amount of deception that they used to cover their tracks. Were you lying to me face to face? I've kind of felt like something was a little off. Did you lie to your spouse when this was happening? That is going to affect your ability to trust in their ambiguity. Morgan: Kind of your blatant lies. Brad: Yeah did they approach you? I feel like you may be cheating, is everything okay between us? Morgan: Oh no, no, not at all. Brad: No I am happily married, we are okay. You know a couple months later you find out that they have been cheating. That is going to affect your 'should we stay or go'. Morgan: Right they are going to go back to that moment. Another one would be, if it was witnessed by the injured spouse as it actually happened, as it physically happened, if they saw you with them--if they saw it, that could really influence their ambiguous feelings as to whether they should stay or go or if it should even remain intact. So witnessing the event is a big one. Brad: Yeah and Morgan that's very important. If you actually physically saw the-- what was happening between the two people, that's going to affect you. And what I am talking Page 2 of 6 about specifically is sex. You saw them having sex; that's going to affect if you want to stay or go. How much the injured spouse feels like they are being lied to? How much honesty is there? That's really what I am talking about. You know are you being honest with me? Morgan: Do I know what honesty looks like on your face? Brad: Yeah, how can I read you, how can I trust you? Are you being honest with me right now? Morgan: Hmm hmm. Another one would be, what the marriage was like before the affair. Was there a negative circle that was happening before you even discovered this or before it even led to an affair, right Brad? Brad: Hmm hmm. Morgan: That's a big one. Brad: That is super important. Morgan: Hmm hmm. Brad: You know Morgan along with that is the uncertainty of the spouse who's been betrayed, if it will happen again or do they know--what kind of reassurance do they have of, will it happen again? As long as that-- it's a huge question in their mind, they are going to be uncertain about staying or going. Morgan: Right, especially if this wasn't the first time they discovered that you had cheated. That's a big deal. The other one, the sincerity--the 7th one, the sincerity and remorse of the involved spouse will determine the level of uncertainty about the future of the injured spouse. Brad: Hmm hmm. Yeah Morgan, I would-- that's a very good one. You know how sincere, how remorseful are they? Do they care about me? And that really goes both ways because sometimes I have worked with people who had an affair--and I want to really make this really an exclamation point with what I am trying to say here. I have Page 3 of 6 seen people who have had an affair, who are very ambiguous and planning on leaving, they were totally burned out and they were having an affair because they were done with their marriage and pretty much ready to go. Morgan: Was that kind of an exit. Brad: Yeah, they were exiting the marriage, but one of the reasons they stayed in the marriage was because they had kids, but there was no emotional connection. And what helped them get the emotional connection back, is when they saw the one that they had hurt, saw how much they really love them and wanted to make it work. So when the person who had the affair saw the one they betrayed really care for them after their affair was made known, that is what help them choose to stay in the marriage. Morgan: Kind of re-engage. Brad: Yeah and that has happened a lot. And so yeah that sincerity and remorse, just knowing you are cared for, that is really what that is saying. I care about you and you have to show your sincerity and remorse, there is no shortcuts with that. Morgan another thing is, has the one who's been betrayed, the injured spouse, been betrayed before in a previous relationship. Morgan: Yeah, that would really put someone on edge, definitely a human lie detector at that point. It has happened to me before, how can I trust that it is not going to happen with you and if you are doing that, if you are betraying me, it's not as much of a surprise I think. The next one, the attitudes of family and friends who know about the affair, you know what are their attitudes? Are they encouraging you to try to work out your relationship or just encouraging you to leave? Brad: Yeah are they friendly towards your marriage? That can be a key one. Does the injured spouse have children with the betrayer? That affects uncertainty. Because we are getting low on time, I am going to sort through some of these. Religious views about divorcing your marriage, that's important. How much has the negative cycle affected the couple’s ability to discuss it (the affair) or even feel close? So there is a negative cycle that happens before the affair and obviously there is a negative cycle that affects the couple's ability to recover. Morgan: And to discuss the affair. Page 4 of 6 Brad: Hmm hmm. And if the injured spouse feels like they are too old to meet someone new, they will be more inclined to work things out, that's also a factor. Another factor is for the injured spouse is, is the betrayer getting help? If they are a sex addict or a philander, are they getting help for this? Am I seeing some real changes inside of them? If as long as there is a huge question mark around sex addiction or the morality or the values or the lifestyle of philander, as long as there is not any progression, there is no visible help being made or changes being made, people are going to be a little bit more uncertain about staying after they have been betrayed. Morgan: Right. Right that makes sense. What about the involved spouse? Brad: Yeah Morgan, the involved spouse, there is a few things for them as well that affect that level of ambiguity that is in them, that uncertainty about seeing and working it out. Number one I would say is the quality of the marriage before the affair- that's super important. How do I know that things will be different? And many times they want to leave because they don't know that. How deep was their feelings for the affair partner or how deep are they currently for the affair partner? Some people get stuck in that limerence which we have talked about. How long and how deep was the relationship with the affair partner? How long did this affair go on? How deep did it get? And I would even include with that, is how much fighting has gone on since the affair was discovered. That's an important part of choosing to work it out because people can really feel helpless and very hopeless. Morgan: Right, really stuck in that negative cycle too. Brad: Other factors that go with this, is does the betrayer have kids with their spouse at home? Does the betrayer have their own kids with their spouse who they cheated on? That's going to make them more likely to want to work it out. Religious views about divorcing their marriage and if the involved spouse feels like they are too old--and here's--and this is also important Morgan, if the involved spouse feels like they are too old to meet someone new, they will be more inclined to work things out. And you know Morgan this is so important for both, is both people need to know that they are cared about, that their spouse does love them, that they really are cared about? That's significant towards working this out, towards ambiguity. But those are some factors that influence ambiguity and we have discussed the, kind of the psychology of the betrayer, the mindset of someone who is having an affair; the thought process, where they are at Page 5 of 6 in their marriage. Affairs do not happen almost... Morgan: In a bubble. Brad: You know well most of the time in a healthy marriage, in a good marriage, sometimes people mistakenly think they are in a good marriage because there is not any conflict, we have good communication but they are not really communicating. Morgan: About wants and needs. Brad: Yeah well they are not really emotionally engaged with each other. They are really good roommates maybe. And people want to know that their desired and wanted and really cared for and when that's uncertain, that's when affairs happen, when that's uncertain in a person's mind, they are more likely to cheat. Morgan: They begin to care less about the marriage. Brad: Hmm hmm. Yeah they begin to care less about maintaining that relationship for emotional reasons. Morgan: And that usually happens over time, wouldn't you agree or could it be...? Brad: It can, it depends, it varies. Morgan: Okay. Brad: Well thank you, you have been listening to how to recover from an affair with Brad and Morgan Robinson. Morgan: Have a great week guys, thanks for listening